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Bring your inspiration to life with a Wix website →   Whether you focus on hair, skincare or makeup, a well-designed website is an essential asset for building your beauty business in today’s dynamic industry. With online channels expected to account for nearly 30% of the global beauty market by 2030 , having a strong digital presence has never been more important.  If you’re learning how to create a website  for your beauty brand, choosing the right website builder  is a key first step. One of the best ways to get started is by exploring successful beauty website examples. In this article, we’ll showcase top beauty websites made on Wix along with other standout beauty websites, giving you creative ideas to craft a site that stands out and drives results. Create a beautiful, professional site with expert beauty website design . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best beauty website examples This article showcases outstanding beauty websites that excel in design, user experience and branding. These examples highlight how local spas, cosmetic brands and wellness coaches create engaging online experiences to attract and retain clients. The table below shows the criteria we used to select the best websites , focusing on creativity, usability, aesthetics and credibility. Criteria Description Design & aesthetics Clean visually appealing layouts that reflect the brand’s style. User experience (UX) Easy navigation, clear calls to action and mobile-friendly design. Services & products Effectively showcases offerings with detailed information and visuals. Credibility Includes trust signals like reviews, certifications or professional credentials. Innovation Unique features like booking integrations, interactive tools or educational content. 15 best beauty websites built on Wix  When you learn how to make a professional website , we recommend exploring the best beauty websites to gain inspiration. Review these 15 best beauty websites below to gain a better understanding of website design  and learn what website features  to implement on your own. The following examples, all made on Wix, demonstrate how a well-crafted beauty website can elevate your brand in today’s competitive digital landscape.   Pacific Brides  Sierra and Sage  Sugar and Silk Dironnia Beauty   Esthetique Head Spa Glow by Tomoko  Hair by Ash Nicole Mahima Med Spa The Hair Studio Sherman Oaks Enhanced Clinic Rebecca Casciano Sandy Xiong Beauty Tatiana Spa Rotella Beauty Amuse Cosmetic 01. Pacific Brides  Pacific Brides  makes a beautiful first impression with its elegant fonts, vibrant colors and a friendly pop-up that invites you to request a personalized quote for hair and makeup. This beauty website uses parallax scrolling to instantly draw you into lively images of real brides, celebrating adventure elopements and the uniqueness of every client. The professional photo gallery and “Our Brides” section show off the team's creativity and skill, while giving you a peek into the diverse destinations and happy moments Pacific Brides helps create. This gives every bride the confidence to dream big for her big day. Love what you see? Create your own beauty website using this same template. Template name:   Makeup artist website template Read more:  What is a website?   02. Sierra and Sage  Sierra and Sage  was started by hair stylists who wanted to celebrate natural beauty and shake up the hair extension scene. If you’re looking for a beauty website example that really connects, Sierra and Sage is a great pick—the team knows their audience and uses messaging that feels honest and welcoming. Right from the homepage you get the brand’s story and a look at their products, all while seeing promises about quality, fast shipping and ethical sourcing to build trust. The whole site has a friendly, upbeat vibe—just check out their live chat with prompts like “Hey Babe! Let us know how we can help” which instantly makes you feel at ease. Every part of the website’s copy and design shows the brand’s thoughtful personality and proves just how much great content can help a beauty business make a genuine connection. Love what you see? Create your own beauty website using this template. Template name:   Hair extensions salon (luxurious) website template 03. Sugar and Silk Sugar and Silk ’s website is a seamless blend of elegance and approachability, perfectly capturing the essence of their beauty services. The homepage welcomes visitors with a warm, inviting hero image paired with a clean, modern layout that highlights their offerings. Soft pastel tones and refined typography create a calming atmosphere, while high-quality visuals showcase the results of their expert treatments. To enhance the user experience, the site features an easy-to-navigate menu that guides visitors to learn more about services, pricing and booking options. A dedicated testimonials section adds a layer of trust, with glowing reviews from satisfied clients. Love what you see? Create your own beauty website using this template. Template name:   Essential oils store (organic) website template 04. Dironnia Beauty   Dironnia Beauty  is all about luxury haircare and accessories, and it’s a standout in best website designs because it guides visitors exactly where they want to go. The site greets you with a bold gradient background and a free shipping notice, plus a menu and brand name you can’t miss. The whole experience feels welcoming and makes it so easy to browse their shop, instantly showing off their theme of “the luxury you deserve.” Love what you see? Create your own beauty website using this same template. Template name:   Wellness shop website template 05. Esthetique Head Spa Esthetique Head Spa , a London-based Japanese scalp and hair treatment destination, is a fantastic beauty website example for anyone offering specialized services. The design uses a clean layout with a soft color palette that feels both calming and professional, perfectly matching its spa-like offerings. What’s especially smart is how the site clearly breaks down the steps of its unique 75-minute head spa treatment using numbered points and icons making a complex service easy to understand and very appealing. You can learn from their focused approach by using detailed descriptions and strong calls to action like "BOOK NOW" to build customer trust and encourage direct bookings. Love what you see? Create your own beauty website using this template. Template name:   Spa (sleek) website template 06.  Glow by Tomoko  Glow by Tomoko  is a beauty website example that makes exploring Tomoko’s skin and beauty treatments simple and welcoming. The layout is clean and inviting, with custom illustrations and real photos that give you an instant feel for the brand. Take a look at the “Meet Tomoko” section—it’s a great way to get to know her story and what inspires her work. Testimonials and press mentions pop up throughout, helping you feel confident in booking your own appointment. You’ll see real results, feel inspired to try the treatments, and appreciate how the site brings together personality, trust and a smooth booking experience. Love what you see? Create your own beauty website using this template. Template name:   Spa hotel (soft) website template 07. Hair by Ash Nicole Hair by Ash Nicole  immediately highlights Ash’s identity as a global hairstylist and licensed cosmetologist. The homepage keeps the focus on her brand with bold text, clean sections and straightforward navigation that quickly introduces who she is and what she offers. Visitors can explore her work, read about her background and use the “Book with Ash” call to action to request an appointment. One of its most effective features is the clear navigation that divides work into categories like "TV & FILM," "EDITORIAL," and "EVENTS," allowing potential clients to jump straight to the work that matters to them. You can learn from this site’s direct approach by using strong visuals and a simplified menu to guide visitors to your most impressive work. Love what you see? Create your own beauty website using this same template. Template name:   Musician website template 08. Mahima Med Spa Mahima Med Spa , a cosmetic clinic in Bradenton, serves as an excellent example of a well-designed beauty website for advanced treatments. The site features a clean, professional layout with a calming color scheme, creating an immediate sense of trust. Notably, services like "Skin Rejuvenation" and "Body Contouring" are clearly categorized, each with a "Learn More" link, making it easy for visitors to find detailed information. You can draw inspiration from this approach by organizing your services into distinct sections with dedicated pages to educate customers and encourage bookings. Love what you see? Create your own beauty website using this same template. Template name:   Alternative therapist website template 09. The Hair Studio Sherman Oaks The Hair Studio Sherman Oaks  offers a friendly and direct approach, making it a great beauty website for local salons. The website design is warm and personal using bright photos and a simple layout that makes you feel welcome before you even step inside. Its most helpful feature is the dedicated "New Guests" page which walks first-time clients through a simple three-step process to book an appointment and feel comfortable. You can learn from this site's customer-focused design by creating a special section for new visitors to answer their questions and make booking a service feel easy and straightforward. Love what you see? Create your own beauty website using this same template. Template name:   Home organizer website template 10. Enhanced Clinic Enhanced Clinic  is a beauty and medical-aesthetics center that offers a wide range of services for clients looking to refresh and rejuvenate. Its website features a sophisticated design with high-quality images and a clean layout, creating a luxurious and trustworthy feel. The "Your Enhanced Team" section is a great touch, introducing each professional with a photo and detailed bio. This helps build a personal connection and establishes expertise. You can use this idea on your own beauty website by featuring your team to humanize your brand and build client confidence before they book an appointment. Love what you see? Create your own beauty website using this template. Template name:   Skincare products company (fresh) website template 11. Rebecca Casciano Rebecca Casciano  is a holistic beauty and wellness coach, and her website serves as an excellent example for coaches and consultants. Right away, you’ll notice the warm, natural photos and earthy colors—there’s this instant sense of calm and balance. What really makes her site shine is how clearly it speaks to women over 40. That focus is front and center, making visitors feel seen and appreciated. It’s a great reminder of how powerful it can be to know your audience and talk to them directly, building real connections and a supportive community. Love what you see? Create your own beauty website using this same template. Template name:   Coaching professional website template 12. Sandy Xiong Beauty If you’re searching for bridal hair and makeup that feels both effortless and elegant,  Sandy Xiong Beauty  is a name to know. This site brings upscale salon vibes straight to you, thanks to a team skilled in on-location services. Browsing the website is a breeze—the clean design and high-quality images let you get a real sense of Sandy’s style, while easy navigation helps you find pages like the Portfolio and Services without any guesswork. It’s also great to see genuine testimonials and a live Instagram feed, so you can peek at happy brides and recent looks. This beauty website shows how a photo-rich layout and clear call-to-action buttons can welcome new clients and make planning your big day a little simpler. Love what you see? Create your own beauty website using this template. Template name:   Makeup artist website template 13. Tatiana Spa Tatiana Spa  offers specialized spa services like wood therapy and a range of relaxing treatments. Its clean, direct layout is typical of modern pink websites , using a simple black-and-white color scheme with pops of pink for a fresh, inviting feel. A standout design choice is the integrated booking system on the homepage, which lets visitors book services immediately. Take a page from their book by making your own booking process front and center, so clients can easily schedule appointments without clicking through multiple pages. Love what you see? Create your own beauty website using this same template. Template name:   Beauty salon website template 14. Rotella Beauty Rotella Beauty  is a Northern Colorado-based hair and makeup artist specializing in natural bridal looks. The website feels like a chat with a friend, thanks to Danielle’s personal welcome right on the homepage. What makes this site shine is how it talks to anyone who wants to feel confident—but never overdone—on their wedding day. To create a similar friendly approach on your site, use a personal tone and reassuring copy. This will help you connect with your ideal clients and make them feel understood. Love what you see? Create your own beauty website using this same template. Template name:   Beauty salon website template 15. Amuse Cosmetic Amuse Cosmetic  is a wholesale and retail makeup brand with a vibrant, engaging website. The design features bold colors and an engaging layout that instantly grabs your attention. You’ll also notice how easy it is to explore their site thanks to a well-categorized menu right up top, making it simple to find everything from new arrivals to skincare. A standout feature is the integrated Instagram feed on the homepage, showcasing real customers using their products and fostering a strong sense of community. This site is a great example of how connecting your social media directly to your homepage can provide social proof and highlight your brand’s personality. Love what you see? Create your own beauty website using this same template. Template name:   Jewelry store website template Most popular beauty brand websites  In addition to the small businesses mentioned above, you can get inspiration from some of the most popular beauty websites used today.  01. Sephora  As one of the most trendy beauty retail businesses today, it makes sense that iconic Sephora  aims for the best kind of website design to represent their online store. Full of vibrance, the site uses a diverse palette that’s put to practically good use. Each category of beauty merchandise is assigned a different color to break apart the most popular must-haves of today.  02. Brown Girl Jane    The fragrance brand Brown Girl Jane  is anchored in fine craftsmanship, a brand trait which is perfectly reflected in their well-crafted website copy. The beauty website uses lively descriptions to sell their products, giving personality to their ingredients that will captivate customers who resonate.  03. Ulta Ulta ’s bright color scheme is used as a launching pad for visual enhancement. The orange palette immediately draws to mind vibrant beauty, whether it’s the orange background gradient or pink accents. A “discover” section cleverly engages with visitors, providing trends reports, guides, beauty quizzes and more.  04. Glossier  Being bold and trendy is Glossier ’s trademark, as a beauty brand that combines its beauty care with on point and forward thinking branding. Using larger than life photos to set the aesthetic tone for their site, the online shop draws in visitors and encourages them to explore their skincare and makeup collections. To showcase each product at its best, the cosmetic website combines enticing   professional imagery with succinct but informative captions and pricing, and using an organized layout for a strong user experience.   05. Kylie Cosmetics  Kylie Cosmetics ’ beauty and skin care products are all about pampering their customers. The calm, monochrome palette used to represent Kylie’s growing cosmetic empire puts a diverse range of makeup products in the spotlight. With such a variety of products to speak to individual shoppers, it’s important to make browsing the online store easy. The beauty website does this with an organized menu that uses clear descriptions and a filter system that helps visitors find what they're looking for, making it easy and fun to browse through the plethora of shades and colors.  What are the benefits of having a beauty website for your business?  When starting a beauty business —whether it involves selling cosmetics and hair care products, or providing expert pampering services—having a website to represent your brand has become one of the most important parts of finding success in the industry. (The success story of Natalie Lucas Studio is a case in point). The best beauty websites serve as a powerful platform to connect with potential customers, showcase products or services, and establish a strong online presence. Here are some reasons why: Build credibility online A great beauty website serves as an online ambassador to your beauty brand, promoting your business around the clock, while also acting as a home base to help your customers. Since an increasing number of customers rely on beauty websites to search for products and services, this type of website  should help attract more customers. Once it gains more web traffic , a polished and professional beauty site creates a positive first impression, inspiring confidence and trust in future clients. Stand out from the crowd In a booming industry like the beauty business, your brand needs to distinguish itself from the rest. A website is one of the best ways to do that, by allowing you to showcase the distinctive qualities of your brand, products, services and knowledge.  "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." - Idan Cohen SEO Growth Specialist at Wix. Increased sales potential Whether your beauty website is service based, selling products—or both—allowing online purchases and appointment scheduling can significantly boost sales and revenue. Focusing on website sales can broaden your audience online, while giving already loyal customers more convenient purchasing and booking.   Better business management   A business website , equipped with integrated marketing and management tools, helps support your beauty brand’s growth in a sustainable way. On top of design features to elevate your brand’s visual appeal, you'll have access to a suite of tools that can optimize operations and improve customer engagement—from payment processing and search engine optimization (SEO) to analytics, email marketing , live chats, and online forms. “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Connect more with your audience  With a beauty website, you can connect more with customers by providing engaging content such as tips, tutorials, product reviews and special offers. Over time, this can foster a sense of community and loyalty. A website also provides valuable analytics tools and backend data that give insights into customer behavior, such as their shopping frequency, preferred times and popular products. This knowledge empowers you to make informed decisions that enhance customer satisfaction and drive business growth. Learn more: Salon website examples What are the components of a beauty website?  Using a website builder is a great way to save time when it comes to how long it takes to build a website.  It’s also a cost efficient solution when considering the cost of a website , especially if your blooming beauty business doesn’t  have the budget to hire a professional.  But when you find the right website builder, knowing how to plan a website  and what to include is one of your next first steps. Whether your intention is to gain an audience or increase sales—or both—each part of a website  plays a specific role in helping you reach your goals.  Learn more about some of the best AI website builders for creating a great site, fast. The best beauty websites combine functional, informational and aesthetic elements to represent the brand behind the business. Below, we’ve listed some of the most important components to consider.  Pro tip: Kick-start your creation process by using a customizable website template  that already includes the foundational components you need to get your business online.   A domain name Your site’s domain name refers to the digital address visitors will type into their browser to access your website. It’s important to keep this web address simple and on brand. Most beauty websites use a combination of their business name with a top level domain (TLD) that makes it easy to remember—for example, a common TLD like .com , .org , or .net , or a newer one that relates to the industry, such as .beauty , . store , .care , .salon  or .spa .  Pro tip: If you don’t have a business name yet, use a business name generator  tool for ideas and inspiration or opt for a specific beauty business name generator Branded website elements  Building your brand is one of the most important parts of how to start a business . Branded elements can be incorporated into various aspects of your web content , such as your logo, fonts and colors and the language you use to communicate with visitors. Web pages with a purpose Beauty websites are typically composed of a combination of web pages  that include different forms of web content to help visitors reach their goals—from titles, headlines, body content, images, videos and more.   The most common types of web pages included in beauty websites include:    A homepage  that greets visitors with the most important information about your beauty brand, including your logo, navigation menu, business name and a description of who you are.  An About Us page  that tells your brand's story and establishes a connection with your audience. Here, you can share your values, mission and team members to build trust. An online store   to streamline product sales, accept payments and manage shipping using an eCommerce platform .   A contact page that makes it easy for customers to reach you by providing contact information, including your phone number, email address, and social media links. Product or service pages  to showcase your offerings in detail. Include high-quality images, detailed descriptions, and pricing information. A bookings page is extremely useful if your beauty website sells scheduled services like facials, haircuts, makeup and more.  Landing pages  to promote specific events, product launches or sales. You can use a landing page builder  to design a custom page quickly, using a template with built-in tools.    User friendly design Before you press publish, ensuring a user friendly design is one of things you’ll want to cross off your website launch checklist . One key element is having a user interface that caters to visitors using mobile devices or desktops. Additionally, web accessibility  and performance  can significantly impact the user experience.  Foundational SEO elements  By implementing strategic SEO  practices, you can position your beauty site web towards the top of local search results. While SEO can be developed into a long-term organic marketing strategy, your website should include relevant keywords within the foundational elements of your website. This includes optimizing meta-data, headers and alt texts.   Best beauty website examples FAQ Which beauty services are the most popular? The most in-demand beauty services include skincare treatments like facials, hair styling and coloring, nail care and makeup application. Services such as lash extensions and brow shaping are also growing in popularity due to their long-lasting results and convenience. These services cater to a wide range of clients seeking both everyday maintenance and special occasion looks. What is the typical cost of a beauty service? The cost of beauty services varies widely depending on the type of service and location. For example, a basic manicure might cost $20-$30, while a professional hair coloring session could range from $100 to $300. Always check for pricing details and package options to find services that fit your budget. What is the most popular beauty website? Popular beauty websites include platforms like Sephora and Ulta, known for their extensive range of beauty products and personalized recommendations. These sites are favored by beauty enthusiasts for their combination of product variety and expert advice. How to create a beauty website? You can create a beauty website easily with a website builder, like Wix. When you choose to use a website builder, your hosting and security are all included. With a paid plan you can also choose and register a domain name. With a website builder you can choose from hundreds of templates, including those designed especially for all types of beauty businesses, you can also add booking and scheduling software and sell beauty products online.

Your business ideas deserve a website, secure your domain to begin →   When it comes to starting a beauty business , choosing the right business idea is everything. With this in mind, we’ve put together 10 popular and potentially profitable beauty business ideas to help you make the shift from beautician to entrepreneur and start a business , all while doing what you love. Showcase your services with stunning beauty website design . Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. 10 beauty business ideas to start today If you're passionate about the beauty industry, there are many diverse business opportunities to explore. From providing specialized services like makeup artistry and nail care to selling beauty products or offering consultations, these ten business ideas cater to different aspects of the beauty world, offering a range of paths for budding entrepreneurs. Makeup artist Beauty blogging Nail care Beauty salon Beauty reseller Eyelash care Beauty subscription business Beauty consultant Homemade skincare products Hairdressing Tip: Learn how to start a service business  with our guide. 01. Makeup artist Makeup artists skillfully apply makeup to suit various occasions, such as weddings or special events. They select products and techniques based on a client's skin type and preferences. While understanding skin tones is essential, effective communication is equally important, as artists collaborate with clients to meet their expectations and ensure satisfaction with the final look. Be inspired by these makeup beauty examples: Micka Makeup Makeup by Anike Natalie Lucas Studio The advantages of starting this beauty business beat include: Creativity: makeup artistry allows for creativity and self-expression. Talented makeup artists have the opportunity to work on diverse projects and create stunning looks. This creative aspect can be highly fulfilling for those passionate about makeup. Flexibility: as a makeup artist, you can enjoy flexibility in your work. You can choose to work as a freelance artist, be employed by a salon or spa, or even offer mobile services. This flexibility can enable you to balance work with other commitments and tailor your business to your lifestyle. It could even be started as a side hustle or part-time business idea. Growth potential: skilled makeup artists often build a loyal client base through word-of-mouth and referrals. Over time, you can expand your business, offer additional services such as makeup tutorials or product sales or even launch your own makeup product line. Learn more: How to start a makeup line Lower startup costs : compared to many other businesses, the startup costs for a makeup artist are relatively low. You'll need quality makeup products, brushes and tools, but you can gradually build your kit as your business grows. Diverse and interesting client base: makeup artists can cater to a broad range of clients, from brides to models to actors. This diversity in clientele keeps the job interesting and allows you to specialize in different areas if you wish. To succeed as a makeup artist and turn it into a thriving beauty business, it's essential to build a strong portfolio and focus on improving your makeup skills. Additionally, staying updated with the latest beauty trends and products is crucial to maintaining a competitive edge in this dynamic industry. 02. Beauty blogging Beauty blogging is a popular and engaging beauty business idea where individuals share their passion for cosmetics, skincare and various beauty products. Learn more: How to start a beauty blog Beauty bloggers review and recommend beauty products to help readers make informed choices. They earn through affiliate links when readers purchase recommended items. These bloggers offer tutorials on makeup and skincare techniques through detailed videos, images and written content. Engaging with the audience through comments and social media, they foster a community of beauty enthusiasts who share tips and experiences. Here are some advantages of this type of beauty business idea: Passion-driven business: starting a blog is an ideal business for individuals who are genuinely passionate about makeup and skincare. Your love for the subject matter is the foundation of your content, which can resonate with and attract followers. Creative expression: beauty blogging allows for a great deal of creative expression and experimentation. You have the freedom to explore different makeup looks, styles and products with your community of readers. Influence and monetization: with this business idea, you have the potential to become an influencer in the beauty industry. With a sizable and engaged audience, you can collaborate with beauty brands for sponsored posts, affiliate marketing or product endorsements. These collaborations can be monetized. Low startup costs: starting a beauty blog typically requires minimal investment and can be started for free with the Wix Blog Maker . This also makes it a great business idea for students looking to earn extra income around their studies. Scalability: as your blog grows and attracts more readers, you can expand your business into other avenues, such as creating and selling your beauty products, launching online courses or offering personalized consultations. However, it's important to note that the beauty blogging industry can be highly competitive and building a substantial following and monetizing your blog will take time plus consistent effort. 03. Nail care A nail technician, also known as a manicurist or a nail artist, is a beauty professional who specializes in the care and decoration of nails. Learn more: How to start a nail business Nail technicians offer manicures and pedicures, which involve the cleaning, shaping and maintenance of fingernails and toenails. This typically includes trimming, filing and cuticle care. Manicures and pedicures are often complemented by nail polish application and sometimes nail art. Nail business example we love: Alluring Nails Some main advantages of this specific beauty business idea include: Steady demand : nail care is a popular and recurring beauty practice. Many people regularly visit nail salons to maintain the appearance and health of their nails. This creates a consistent and steady demand for nail services, making it a resilient business idea. Creativity: nail technicians have the opportunity to express their creativity through nail art and design. Clients often seek unique and personalized nail styles, providing a platform for artistic expression. Client loyalty : building a loyal clientele is common in the nail care industry. Clients often return for regular maintenance and to try new designs, allowing nail technicians to establish long-term relationships and secure repeat business. Flexible work hours and locations: nail technicians can work in various settings, including nail salons, spas or as independent freelancers. This flexibility allows you to choose a work arrangement that suits your lifestyle and other commitments. Upselling opportunities: in addition to nail services, you can offer additional products and services such as nail care products, nail art tools and retailing nail polish. These supplementary offerings can increase and diversify your revenue. Tip: How to create a nail salon business plan 04. Beauty salon Running a beauty salon requires multifaceted responsibilities. As an owner, you'll manage a team of beauty professionals, ensuring they're well-trained and provide top-notch service. Handling financial aspects, such as budgeting, setting service prices and ensuring smooth operation scheduling, are crucial to maintaining profitability and customer satisfaction. It's about fostering a great work environment, managing finances effectively and streamlining customer appointments for a successful beauty salon business. Beauty salon examples we love: Speak Salon offers hair cuts, highlights and hairstyles for special occasions DG Beauty Salon offers hair and coloring services, eyelash care, nails, waxing and makeup Then there’s the need to create marketing strategies to attract and retain clients. This can involve advertising, social media marketing and special promotions to boost salon visibility. Despite the challenges the following are some of the advantages of starting a beauty salon: Steady demand : beauty services are consistently in demand for a wide range of services, including haircuts, hairstyling, nail care and skincare both for special events and in the day to day. Recurring revenue: satisfied clients typically return for haircuts, color, nails and other services every few weeks, ensuring a steady flow of income. Diverse client base: beauty salons serve a diverse clientele, ranging from young adults seeking trendy styles to older individuals in need of classic grooming. This diversity allows beauty business owners to build thriving businesses. Upselling : salon owners can increase revenue by offering retail products such as haircare and skincare items, styling tools and cosmetics. These products can be upsold to clients, enhancing the overall income of the salon. While owning a beauty salon can be a rewarding business idea, it's essential to be prepared for the challenges involved and the responsibility of managing a team and the day-to-day operations. Learn more: How to make a beauty logo , what is a beauty slogan 05. Beauty reseller A beauty reseller purchases beauty products from manufacturers or wholesalers and then sells them to consumers or retailers. They manage inventory, ensure products are stored well and market/sell to their target audience through pricing, marketing strategies and distribution channels. Here are the advantages of starting this type of beauty business idea: Low startup costs : compared to starting a beauty salon or manufacturing beauty products, becoming a beauty reseller typically requires a lower initial investment. You don't need to develop and produce your own products, which can be costly. Instead, you can start with a relatively small inventory and scale your business as it grows. Focus on making an eCommerce website to sell and then go from there. Learn more: Beauty website examples Consistent demand: the demand for beauty and cosmetic products remains consistently high. People regularly purchase these items for personal grooming and self-care, making it a stable and potentially profitable business. Flexibility : as a beauty reseller, you have flexibility in terms of where and how you sell your products. You can operate online via eCommerce , have a physical store, or even distribute products through partnerships with salons and spas. Industry knowledge: running a beauty reselling business allows you to gain valuable insights into consumer preferences and trends in the beauty industry. This knowledge can be advantageous if you decide to expand your business or create your own beauty brand in the future. While beauty reselling offers several advantages, it's important to research and understand the beauty industry, including regulations, trends and competition. Building strong relationships with suppliers and providing excellent customer service are also essential for success in this business. Looking to sell online ? You might also want to consider beauty dropshipping . 06. Eyelash care An eyelash business specializes in providing products and services related to eyelash enhancement and care. One of the primary services offered by an eyelash business is the application of eyelash extensions. In addition to extensions, eyelash businesses may offer lash lift and tint services. A lash lift involves perming natural lashes to give them a lifted appearance, while a lash tint adds color to the lashes for a more dramatic look. These services are popular among clients looking for a low-maintenance yet eye-enhancing option. Eyelash businesses to be inspired by: Lash Up Beauty Bar Glam Lash Lounge Blacklash Many eyelash businesses also retail a range of lash products, including mascara, eyelash serums, cleansers and other accessories. Providing clients with aftercare and maintenance products is a common practice. Why is it a good beauty business idea? Potential for repeat business: eyelash services often require regular touch-ups and maintenance appointments, which means a consistent stream of repeat business. Clients typically return every few weeks for touch-up services, ensuring ongoing revenue. Upselling possibilities: in addition to providing services, you can sell related products to clients, such as lash serums, cleansers and aftercare kits. These additional sales can boost your income and provide clients with the tools to maintain their lash extensions or lifts. Low barrier to entry: starting an eyelash business typically requires modest startup costs, primarily for training, supplies and equipment. You can start small and expand as your client base grows. Flexible work model and schedule: eyelash businesses can operate in various settings, from home-based or mobile services to standalone lash studios or working within established beauty salons. This flexibility allows you to choose a work arrangement that suits your lifestyle and career goals. While an eyelash business can be a profitable venture, it's crucial to invest in high-quality training and products, maintain hygiene and safety standards and stay updated with industry trends and techniques. 07. Beauty subscription business A beauty subscription business is where customers subscribe to receive beauty products regularly, often on a monthly basis. Beauty subscription businesses then carefully curate and select a range of beauty products to include in their subscription boxes. This involves identifying trending or high-quality beauty items such as skincare, makeup, haircare, fragrances and tools. The selection process is crucial to make sure subscribers receive valuable and appealing products. Learn more: How to start a subscription box business Beauty subscription businesses manage the subscription process, including acquiring new subscribers, processing payments and coordinating the shipping and delivery of subscription boxes. They may offer different subscription tiers or customization options to cater to a more diverse customer range. Why is it a good beauty business idea? Recurring revenue: beauty subscription businesses enjoy a steady stream of recurring revenue as subscribers pay for the service on a monthly or quarterly basis. This model can provide some degree of financial stability and profitability with enough subscribers. Strong customer engagement : beauty subscription businesses have a direct line of communication with their customers, enabling them to gather feedback, tailor product selections and build a community of beauty enthusiasts. This can help with promoting the business and growing the number of subscribers. Scalability: beauty subscription businesses can scale their operations by acquiring more subscribers and expanding their product offerings. As the subscriber base grows, the business can explore customization options and premium tiers to cater to different client segments. While a beauty subscription business offers several advantages, it's important to stay competitive by consistently delivering value, maintaining high-quality product selections and providing excellent customer service. Responding to subscriber feedback and adapting to changing beauty trends is also crucial for long-term success. For Mai Dinh, Founder of House of Suppliez , subscription boxes have proven to be a tried and tested business idea. "A lot of our growth has to do with our subscriptions. We have 7,000 subscribers and every month people, all across the world, are getting our products. Our customers are the best—over 70% are returning customers." 08. Beauty consultant A beauty consultant offers personalized guidance on skincare and makeup. They evaluate a client's skin and suggest skincare products or makeup, such as colors and application techniques, based on the individual's needs. They typically work in stores, spas, or independently for beauty brands, providing advice and product demonstrations. Why is it a good beauty business idea? Long-term client relationships: beauty consulting is built on providing personalized recommendations and guidance, which clients appreciate. This regular one-on-one interaction fosters trust and can lead to loyal, long-term client relationships and a profitable business. Industry growth : the beauty industry is continuously evolving and consumers are increasingly interested in skincare and makeup products. The demand for expert advice and guidance in navigating the vast array of products available makes beauty consulting a valuable service. Diverse work options: beauty consultants can work in various settings, including salons, retail stores, or as independent consultants. The flexibility in your work arrangement allows you to adapt to your lifestyle and goals. While beauty consulting offers many advantages as a beauty business idea, success in this field requires building a strong client base, staying updated with beauty trends and maintaining excellent interpersonal and communication skills. Building a reputation as a knowledgeable and trustworthy beauty consultant is key to a thriving business. 09. Homemade skin care products The core activity of a homemade beauty product business is creating beauty products. This includes selecting natural ingredients, researching and testing recipes and ensuring that the final products are safe, effective and meet quality standards. Entrepreneurs often spend time experimenting with different ingredient combinations to create unique and beneficial products. Homemade skin care business examples we love: Once Upon A Time Soaps homemade soaps, as well as lip and foot balm Cass Style Soaps vegan soaps, candles and bath bombs made from locally sourced ingredients The Bare Bar artisan, environmentally friendly and vegan soaps Fresh and Bubbly handmade soaps Why is it a good beauty business idea? Growing demand: there’s a rising demand for natural and organic beauty products as consumers become more conscious of the ingredients they apply to their skin and hair. Homemade beauty product businesses can tap into this trend by offering clean and natural alternatives to commercially produced items. Creativity: Entrepreneurs have the opportunity to be creative and craft unique products that cater to specific skincare or haircare needs. Homemade beauty product businesses often offer personalized or customized products. Niche markets: Homemade beauty product businesses often target niche or specialized markets, such as customers with specific skin conditions or unique preferences. This targeted approach can result in a loyal customer base. When starting this type of beauty business idea, entrepreneurs should ensure they comply with all legal and regulatory requirements related to cosmetics and skincare. This includes ingredient safety, labeling and adherence to local and national regulations. Additionally, product quality, consistency and safety should always be a top priority when starting a skincare business . 10. Hairdressing A hairdressing business offers various services such as haircuts, coloring, styling and treatments. They may also sell haircare products like shampoos and styling items. This additional retailing of products can generate extra income for the business. Why is it a good beauty business idea? Steady demand: haircare is a consistent and essential aspect of personal grooming for many people. Clients require regular hair services to maintain their appearance, making the demand for hairdressing services steady and reliable. It also tends to be something of a recession-proof business idea , as hair care is always prioritized. Creativity: hairdressing offers a creative outlet for individuals with a passion for hairstyling. Hairdressers can experiment with different cuts, styles and colors and they often enjoy the satisfaction of helping clients look and feel their best. Upselling : in addition to providing hair services, hairdressing businesses can earn additional income by recommending and selling haircare products to clients. Upselling can significantly contribute to the overall revenue. Work flexibility: hairdressers can choose to work in various settings, including salons, spas or as independent stylists. This flexibility allows them to tailor their work arrangement to their lifestyle and career goals. While starting a hairdressing business has numerous advantages, it's essential to invest in high-quality training and adhering to hygiene and safety standards is crucial to ensuring the well-being of clients. Building a reputation as a skilled and trustworthy hairdresser is key to success with this beauty business idea. Tip: How to create a hair salon business plan Other business ideas to consider Consider these service business examples  for service business ideas  and inspiration. Service business ideas Businesses to start with little money Unique business ideas Online business ideas Low-cost business ideas Side business ideas Outdoor business ideas Home-based businesses Mobile business ideas Clothing business ideas Kidswear business ideas Business ideas for teens Family business ideas Part-time business ideas Business ideas for kids Business ideas for teachers Dropshipping business ideas Food business ideas Small town business ideas

In the salon and beauty industry, in-person relationships will always remain important. However, having a strong online presence has become just as significant. With convenient services like online bookings and digital marketing tools, a website  will allow your salon to offer customers online services, like bookings. If you’re ready to learn how to create a website , draw inspiration from our hand-picked examples of the best salon websites below. All of these sites were made on Wix, so we’ll point out specific features that showcase the advantages of using a website builder. We'll highlight key design elements and functional qualities, providing you with valuable insights and ideas for how to create a salon website .  Whether your salon specializes in nail care, hairstyling or spa treatments, it’s time to pamper your business with a website that truly represents your brand and services. By following our expert guidance and reviewing the best salon websites on our list, you'll learn how to create a site that not attracts new clients it strengthens your relationship with existing ones. Get online instantly with a free salon website builder designed for beauty pros. TL;DR: best salon websites A strong salon website does more than look good—it sets the tone for your brand, builds trust and makes it easier for clients to book. In this roundup, we’re spotlighting salon websites that balance beauty and function, with layouts that reflect each business’s unique style and features that support growth, like online booking and service menus. Use these examples as inspiration to shape your own site. You’ll also find actionable tips on how to build a salon website that feels aligned with your brand and works just as well behind the scenes. Criteria we considered Why it matters Clear service offerings Helps visitors understand what’s available at a glance Easy booking functionality Reduces friction and increases conversions Visual design and branding Communicates professionalism and builds trust Mobile responsiveness Makes the site accessible across devices Unique brand expression Sets the salon apart in a competitive industry In this article, we’ll cover: 15 best salon website examples Design tips for making the best salon website for your business  The benefits of having a salon website  Pro tip: If you’re starting a salon of your own, be sure to check out two of these comprehensive guides, too: How to create a nail salon business plan  and how to start a hair salon business plan .  8 best salon websites Bringing Beauty to You  Beautifully Blessed Salon  Pink Nails Spa Luxe Aesthetic Loft  Beauty by Satik  Locked In Salon  Hair by Shebia  Wolf Moon Cave    01. Bringing Beauty to You Sometimes, a minimalistic design is the best way to put the focus on your wide range of services. From waxing and bridal makeup, to facials and spa parties, Nichole Alexis has a lot to offer customers of her Chicago based salon,  Bringing Beauty to You . With ample space in the website header, the site displays her business logo and website’s navigation menu, making the information visitors are looking for accessible and easy to find.   On the homepage, a clean solid background sets the perfect foundation for radiant photography and written content such as the salon’s slogan and testimonials. To present the salon’s services, the site uses a photo gallery that engages viewers. Each item has a high quality image, the title of the service, and a concise description of details.  02. Beautifully Blessed Salon Beautifully Blessed Salon  uses a friendly, conversational language in their website’s copy, setting a welcoming tone to connect with new visitors.The large hero image prominently features their business slogan, "When you look good, you feel good," immediately conveying the salon's passion for its services and building trust with potential clients. The consistent relaxed and friendly language  aligns with the salon’s branding, helping to draw attention to sections like client testimonials and their email sign-up form. A “meet the team” page highlights the salon’s expertise while emphasizing their careful dedication to personal care. Describing their mission on the same page, it's an opportunity to reflect the salon’s values of the business and give visitors a sense of familiarity with the Beautiful Blessed specialists.  03. Pink Nails Spa Pink Nails Spa   uses a full-page image to set the tone for the salon experience, with the layout framed by the menu, social media links and a “Let’s Chat” button for a balanced, user-friendly feel. The treatments page is clear and helpful, presenting each service with a title, pricing and visuals and a “book it” button placed at the bottom to streamline scheduling. As one of the standout pink website examples , the site maintains a cohesive pink color scheme that reinforces the brand’s identity, using a peachy background and pink-themed visuals to create a fun, girly and fabulous vibe. While some imagery—like pink glitter or marshmallows—doesn’t directly relate to nail services, it adds personality and supports the overall aesthetic.   04. Luxe Aesthetic Loft  Utilizing videos on your salon website is a great way to engage visitors and showcase your salon’s work. Take inspiration from Luxe Aesthetic Loft , which features an attractive video and a tagline expressing their mission: “Injecting Confidence, Unleashing Beauty.” Their video also effectively highlights calls-to-action, prompting visitors to book appointments or shop online.  An FAQ page is an excellent way to provide extra support to your customers. Since their site serves two purposes, promoting their in-house treatments and selling products, it’s beneficial to give visitors both sets of frequently asked questions. Visitors can find answers to general queries about the salon, such as their cancellation policy and payment methods. But they can also switch FAQ sections, discovering more details about purchasing and shipping processes on their eCommerce  site.  05. Beauty by Satik  With polished photographs, parallax scrolling and a well-crafted color scheme, Beauty by Satik ’s website stands out for its visual design, using polished photographs, parallax scrolling and well-crafted color scheme. Each section of their homepage features a minimalistic and balanced design, creating a cohesive user experience for visitors. The use of different backgrounds in each section also adds an engaging element, using a bit of variety to make journey through the website more entertaining.   We especially love the “services” section, which combines aesthetic and informative content that describes the salon’s services, which is both aesthetic and informative. This section uses a grid layout to alternate photography with text, allowing visitors to visualize their relaxing spa experience. Here, high quality photographs are juxtaposed with website copy,describing the process of each treatment alongside benefits in detail.  Last but not least, the salon website features a membership page, as well as offering gift cards for visitors. These are two great marketing strategies to promote sales, strengthen customer loyalty and build a new client base.  06. Locked In  Locked In  salon has a trendy website design that solidifies its branding to foster a connection with customers. We love the psychedelic font used in their business name and logo, which, paired with a customized texture mask, creates a memorable first impression. The salon website feels personalized, from the captivating images to the carefully curated font choices and unique color scheme. On the "About Us" page, a description of Locked In's services is accompanied by an ongoing slideshow featuring images of satisfied clients. This innovative approach effectively showcases the quality of services and engages visitors, encouraging them to reach out.  A dedicated testimonials section displays glowing feedback from previous clients. The written endorsements, sourced from Instagram and the salon's website, serve as powerful social proof to build trust with potential clients. 07. Hair by Shebia  Specializing in luxurious hair treatments, Hair By Shebia  strives to pamper its customers with premium services. The salon website's visual language perfectly reflects this brand characteristic through its emerald green and gold color scheme, on top of other visual assets. For example, on Shebia's About page, her professional headshot features her wearing a green outfit that complements the website's visual design. This clever and thoughtful touch reinforces her branding while projecting a confident, classy and professional image. The Hair by Shebia logo incorporates the same emerald and gold colors, creating a cohesive marketing experience. Throughout the site, the gold accent color draws attention to important calls-to-action, such as the "Book Now" button and the invitation to the site's live chat, guiding users through the browsing journey. 08. Wolf Moon Cave  Arriving at Wolf Moon Cave ’s salon website, we’re immediately transported immersed into an atmosphere of relaxation and self-care. The warm and calming color scheme, complemented by  their logo and image of the relaxing spa setting, immediately convey the spa’s mission to act as a sanctuary for customers who seek a small break from reality.  From yoga and massage to sound therapy and IV hydration, Wolf Moon offers a wide range of treatments in their stress reduction center which are listed right on the homepage. Each service is accompanied by an image to help visitors envision themselves experiencing the stress reduction center—whether that’s in the Himalayan salt cave, the private salt room or the massage and energy healing rooms. Conveniently located at the top of their page, Wolf Moon Cave's social media accounts provide visitors with an opportunity to delve deeper into the team's mission and goals by exploring their Facebook and Instagram content. This strategic placement serves as an effective way for the salon to engage with customers online and establish a loyal following. Looking for inspiration? Check out these hair salon websites  to elevate your salon's online presence. Niche salon website examples If you're looking for very specific salon website examples, we've put together some that cover lash, nail and skin care, as well as barbers. Lash care website examples With lash care being a personal service, it's important that your site reflects your own personal touch. We love how these examples bring together their owners personalities, while still showcasing their skills and services. It's important to use your wbesite not just to explain what you do but to show it too. The Ella Lash The Lash Studio Lashed by Jill Nail care website examples Nail care is a fun business, designed to make people feel great. These nail care website examples use the colors and design of their websites to convey this sense of fun. So much of nail care is about the quality of service and these examples use their individual styles to do that. Pressaholic nails Nails by Marlana Skin care website examples The best skin care website examples put their services or product center of their website. Remember to use high quality, clear images to do this effectively. Boaz Skincare My Skincare Barber website examples As with any salon website, when it comes to creating a barber website, showcasing your work is crucial. Showing images of the hair styles you cut and satisfied customers should form the basis of you site. On top of this make it easy for people to book your services online. Headshot Barbers Villains Barbershop Sunset Barbershop Meg the Barber How to create a website for my salon? Creating a website for your salon is a great way to showcase your services, attract new clients, and build your brand. Here's a quick guide on how to do it. Choose a website builder: Use a user-friendly platform like Wix. They offer customizable salon templates, drag-and-drop editors and integrated booking systems. Decide on your design: Opt for a professional-looking template that reflects your salon's style. Use high-quality images of your work, staff and salon interior. Plan your website content : Include sections for "About Us," "Services," "Pricing," "Gallery," "Testimonials," and a "Contact Us" form. Optimize for SEO: Ready your site for search engines. Use relevant keywords, write unique content and link to social media. Add booking features: Integrate a booking system to allow clients to schedule appointments online. Optimize for mobile: Ensure your website looks great on mobile devices. Promote your website: Share your website on social media, business cards and through email marketing or other strategies. Learn more: AI website examples Tips for making the best salon website for your business  When you start a business of your own , having a website is a must. Not only does it act as a strategic marketing asset, it can also strengthen the relationship with your customers and streamline some of your business management behind-the-scenes of your salon.   Before diving into our best salon website examples, let’s learn the foundations of how to plan a website  so you get an idea of which tools can benefit your salon online. Below are four tips that outline which parts of a website  are most essential for your own business to thrive.  Choose a reliable website builder    When considering how long it takes to build a website , alongside the costs of making a website , a website builder is a great solution that saves both time and money. Be sure to find a software that leverages user-friendly drag-and-drop technology, without compromising the qualities of website design  or functionality.  For this type of project, it’s also a good idea to find a solution that includes tools to run a business website . For example, a platform that includes online hosting, domain name registration, booking software and marketing integrations to streamline operations and allow you to focus on the core of your salon’s activities. Learn more about some of the best AI website builders . Find the right template  Using a professional website template  is one of the best ways to kickstart the process of your salon website. Decide which type of website  you want to create, and find a template design with a website layout  that gives you the foundational features your business needs. From there, you can customize it with your own content, colors, fonts, salon logo and more.  Include the right pages  Each web page  serves its own purpose, including specific web content  for visitors to reach their goals, such as a title, images, videos, body content and internal links. For the best salon website, we recommend including the following:  An About page  that details who you are, and what your salon’s philosophy is. This usually includes a professional headshot and gives potential customers more information about your salon.   A Meet the Team page   is a great way to build familiarity with your audiences, too. This can exist on its own or be included as a section on your About Page.  A bookings page that allows customers to schedule appointments and pay directly from your website.  A services page that includes a list and description of all your salon’s offerings, including prices.  Landing pages are a great way to spread word about a specific offering and generate website traffic . You can use a landing page builder  to create effective pages that promote new products, events or sales at your salon.  Starting a blog  is optional but a beauty blog with salon related topics is a great way to showcase your expertise and increase web traffic .    Make sure it’s user friendly  Among the most important website features  is ensuring your site is easy for visitors to use. To provide a smooth user experience, the best salon websites pay attention to: Intuitive navigation , using a website menu and clear, concise titles that guide visitors from one web page to the next. Accessibility, guaranteeing your site follows web accessibility  guidelines to provide people with disabilities the ability to interact with it.   Reliable infrastructure to optimize your site for great all-around website performance .   Mobile friendly design  providing visitors with a user interface  that’s adapted for smaller screens. These days, a mobile website is a must so that visitors browsing your salon website on smartphones or tablets can use all of its features.   What are the main benefits of having a salon website? There are many. A salon website serves as similar to an online storefront — showcasing your services, prices and expertise. It can help expand your client reach beyond your local boundaries, attracting new clientele and establishing your brand online. A website allows clients to view your work, book appointments conveniently and learn about your salon's services You can also use it to share promotions, updates and even build a loyal customer base with newsletter subscriptions or booking rewards. How much does it cost to create a salon website? Costs vary depending on whether you use a DIY platform like Wix or hire a professional designer. DIY websites might cost anywhere from free to tens of dollars a month (see Wix's pricing plans ), while custom-designed sites can range from $1,000–$5,000 or more. Salon websites FAQ How can I showcase my salon's portfolio on the website? To showcase your salon's portfolio on your Wix website: 1. Use Wix Photo Albums to create galleries of your best work 2. Add before/after sliders to highlight transformations 3. Implement the Wix Pro Gallery for high-quality image display 4. Include short video clips of styling processes 5. Create a dedicated 'Our Work' page 6. Use Wix Collections to categorize different styles 7. Add Instagram feed to show real-time updates 8. Enable social sharing on portfolio images Should I include pricing information on my website? Including pricing information on your website can be beneficial because it provides transparency and builds trust. It also saves you and your clients time by reducing inquiries about basic pricing. However you might want to consider using price ranges instead of precise figures, while highlighting the value of your services over the cost. How can I integrate online booking into my landscaping website? To integrate online booking into your Wix landscaping website: 1. Use Wix Bookings app, available in the App Market 2. Set up service categories (e.g., lawn care, tree trimming) 3. Define service durations and prices 4. Create staff profiles and set availability 5. Enable client login for easy rebooking 6. Add a 'Book Now' button to your homepage 7. Sync with Google Calendar 8. Set up automated reminders What's the best way to display my team of stylists on my site? To effectively display your team of stylists: Create individual profile pages with your teams photos and bios Highlight their specialties and certifications Include a brief personal statement from each stylist Showcase before/after photos of their work Add client testimonials for each stylist Link to their individual social media profiles and anecourage them to keep them updated Include a booking button for each stylist Regularly update their information and portfolios Should I include a blog on my salon website? Having a blog on your salon website can be great for a few reasons. Including: Improves SEO and drives organic traffic Showcases your expertise and industry knowledge Provides valuable content for clients (hair care tips, trends) Increases engagement and time spent on site Offers opportunities for sharing on social media Helps build trust and credibility Can feature before/after transformations Keeps your website content fresh and updated which users and search engines love How can I integrate social media with my salon website? With Wix, integrating social media into your salon website is easy. Here's how to do it: Add social media icons/buttons to link to your profiles Embed Instagram feed to showcase recent work Use the Wix Social Bar for floating social buttons Add Facebook comments to your blog posts Display Twitter feed for real-time updates Use Wix Social Posts app to schedule and manage content Add Pinterest "Save" buttons to product images How can I use my website to promote salon products? To promote salon products on your website: Create a dedicated e-commerce section Feature product images and detailed descriptions Include customer reviews and ratings Offer online-exclusive discounts Highlight bestsellers or staff favorites Create how-to blog content showcasing product use Implement a loyalty program for online purchases Use pop-ups for special promotions Integrate with email marketing for product updates

Turn your ideas into sales and start selling with Wix eCommerce →   It's easy to get lost in the hustle and bustle of starting an online store . But choosing the right eCommerce platform can save you hassle, headaches and time with making an eCommerce website  that not only looks great but runs well in the background, complete with all the tools you need to grow your business. For entrepreneurs and eCommerce  aficionados, there’s never been a better time to build your store . There is a wide range of options available to launch your venture, and we’ve curated a list of the best platforms to help you get started in creating a successful eCommerce website. In this article, we’ll cover 10 best eCommerce platforms and review their features to help you decide the best solution for starting your eCommerce business . Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: Best eCommerce platforms Choosing the right eCommerce platform can set the tone for your entire business, shaping how you sell, scale and connect with customers. This guide breaks down the leading platforms this year, with a close look at their standout features, pricing and how well they support different types of online stores. We also share expert-backed tips on what to look for in a platform so you can build a store that’s efficient, branded and built for growth. Criteria we considered Why it matters Built-in selling tools Helps you manage products, payments and inventory with less friction Design flexibility Lets you create a branded experience without heavy development Scalability Supports business growth without needing to switch platforms Marketing and SEO features Boosts visibility and drives traffic to your online store Ease of use Saves time and lowers the barrier to launch and manage your site What is an eCommerce platform? An eCommerce platform is a software application that allows businesses to create and manage online stores, facilitating the buying and selling of goods and services over the internet. These platforms provide a comprehensive set of eCommerce tools  and features to support various aspects of your operations, including product catalog management, online payment processing, order fulfillment, inventory management, marketing and customer relationship management. 10 best eCommerce platforms of 2025 Wix   BigCommerce   Squarespace   Shopify   WooCommerce   Weebly   Shift4Shop   Big Cartel   Centra   Ecwid   01. Wix Having full control over your website isn't just a luxury, it's essential. And Wix ensures that with its intuitive eCommerce interface. To start, Wix's industry-renowned website builder makes creating a site simple. It's perfect for those who may not have a technical background, offering hundreds of customizable online store templates , plus a powerful AI website maker  for creating a fully functional site in minutes. If you do have a more technical background, you can start from scratch as Wix is built on an open platform that allows you to create your own customized solutions via code. Wix’s eCommerce platform provides you with a comprehensive suite of professional tools to establish, design, manage and grow your online store. You can sell products across multiple sales channels , including native mobile apps, physical point-of-sale  (POS) systems, external eCommerce marketplaces  and social media platforms . In addition, Wix’s all-in-one approach to eCommerce goes beyond just how to make a website . It enables you to manage all aspects of running your online store from end to end, covering everything from sourcing products, managing inventory, accepting payments and fulfilling and shipping orders. Plus, built-in marketing and analytics tools mean even less reliance on outside systems. Beyond that, the platform also includes hundreds of native and third-party app integrations  to further curate a custom eCommerce experience. While many apps are free (or have free plans available), some do come at an additional monthly cost. Another key feature of Wix is that your business model isn’t limited to an online store, as the platform supports all manner of business websites . “Wix is not only an eCommerce website builder,” says Oren Inditzky, vice president and general manager of online stores at Wix. “It covers all types of business, and as such, it can allow you to further grow and expand your business. In addition to selling products, you can also offer services to book , events to attend , blogs to read and so on.” No matter how large (or small) your business is, whether it's serving directly to consumers or operating as an B2B eCommerce business , Wix’s infrastructure also promises industry-leading speed, scalability and enterprise-grade security. Thanks to the wide array of features, tools and integrations, Wix is your best overall choice when it comes to launching and maintaining a successful eCommerce store. Key Wix features Offers comprehensive, built-in end-to-end merchant and merchandising solutions Integrates with hundreds third-party apps Supports omnichannel selling across a variety of marketplaces and social media platforms Offers hundreds of customizable online store templates Has advanced AI capabilities for site building, content generation and more Offers 24/7 support Price Free and multi-solution premium plans  available Pro tip:   Your free eCommerce hosting  on Wix  is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. 02. BigCommerce BigCommerce is a good option for eCommerce businesses of various sizes and types, including enterprise operations. The platform has the fundamental tools for running a successful eCommerce store, such as SEO tools, setting up a blog and detailed order and inventory management. When you need the extra push to earn more sales, you can easily implement features like discount codes or side-by-side product comparisons to take things to the next level. For small businesses just dipping their toes, the Standard plan is a good place to start. And while it's ready to use straight out of the box with a nifty site builder, the tech-savvy can have fun tweaking the CSS and HTML code for that extra oomph. When it comes to larger businesses, BigCommerce has been highly focused on building out its suite of enterprise tools, complete with options for wholesaling, international shipping and more. You will need to contact a sales representative to discuss pricing for the Enterprise plan. Key features of BigCommerce Advanced sales and marketing tools for enterprise businesses Includes a "Buy Online and Pick Up in Store” (BOPIS) feature Offers a 15-day free trial Price Standard plans start at $39 per month 03. Squarespace Popular amongst sellers whose first priority is creating a handsome, modern-looking site, Squarespace is a website builder with eCommerce functionality, offering options for various business owners, creatives and artists to showcase their work. Getting started is straightforward, with an assortment of elegant website templates that can be customized to your liking via simple drag-and-drop interface. The platform offers two Commerce plans, each coming with a suite of built-in merchandising and analytics tools. For the more advanced plan, you also have access to additional shipping and discount tools, plus the ability to sell subscriptions . One thing of note is that Squarespace does not currently offer multichannel-selling capabilities, so there is no direct integration with other online marketplaces. Users can only use PayPal, Stripe and Afterpay for online store payments. However, you can accept in-person payments via Square if you download the Squarespace app. Key features of Squarespace No transaction fees under the Commerce plans Provides an uncomplicated and beginner-friendly interface Offers a 14-day free trial Price Commerce plans start at $36 per month Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this Wix vs Squarespace guide. 04. Shopify In deciding you want to start an eCommerce business, you’ll find there are dedicated eCommerce platforms as well as multi-faceted website builders with eCommerce capabilities. Shopify falls into the former category. Selecting your store's look is a simple process, courtesy of over 100 professionally-designed templates. While there are free themes available, choosing one of Shopify’s premium themes will come at an additional cost. Shopify's templates offer the basic framework you need to get started, and users can add additional functionality to their store via the platform’s diverse app store. As for the app store, Shopify offers more than 6,000 third-party app integrations to ensure that you can tailor the platform to your specific needs. This includes community support, marketing tools, payment processing options and more. Note that many of these apps also come at an additional monthly cost. Key features of Shopify Offers 24/7 support Integrates with more than 6,000 apps Supports omnichannel selling across online and offline platforms Price Basic plans start at $39 per month Learn more: Shopify alternatives Wix vs Shopify 05. WooCommerce WooCommerce offers a way to add eCommerce functionality to an existing WordPress site. The plugin is free to install and use, but you'll need to pay for your hosting and domain name, in addition to any extensions you decide to add. WooCommerce offers more than 800 extensions that handle things like return and warranty requests, shipping, accepting online bookings and more. These extensions range in price from free to $299 each. Design freedom is a major plus here, as there are thousands of website themes in the WordPress library that you can customize into your own digital storefront. But if technical know-how isn’t your strong suit, WooCommerce might feel somewhat challenging. After the initial setup, you're on your own. Maintenance and upgrades are all on you. But if you've got the will, WooCommerce is a canvas ready for your masterpiece. Key features of WooCommerce Open-source flexibility that works with WordPress More than 800 eCommerce extensions and integrations Offers users full control over the design and functionality of their online store Price Plugin is free; extensions range from free to $299 06. Weebly It’s often best to keep things simple when you’re ready to start a business . Weebly, which is owned by Square, is a good option if you’re in that boat. Weebly's drag-and-drop website editor is known for its simplicity; there’s no technical know-how required. The platform intuitively provides all the basics you need to get your eCommerce site up and running fast. While Weebly's simplicity is its strength, it's a bit limited in design options compared to some of the bigger eCommerce and website builders on the market. Where it shines, however, is in the fact that it offers a robust free plan that lets you set up a store without breaking the bank, complete with unlimited items, in-store pick up, automatic tax calculator and more. But, the free plan comes with one caveat: if you want a custom domain name (which you likely will), you’ll have to upgrade to a paid subscription. All in all, for those who want a straightforward, no-frills approach to eCommerce, Weebly is a solid choice. Key features of Weebly Very simple interface that works well for beginners Offers a robust free plan (though you cannot connect a domain name) Provides budget-friendly premium plans Price Free and premium plans available starting from $13 per month 07. Shift4Shop Ever heard of 3dcart? It's now called Shift4Shop, and it's a good option for folks wanting a free eCommerce solution, no matter what type of business  they run. Shift4Shop is a fully hosted shopping cart, so you won't have to worry about coding or technical setup. You can create as many product pages as you like, plus you have access to a built-in blog, SEO tools, email marketing, coupon system, gift registry setup and more. One of the star features of Shift4Shop is that there are no transaction or setup fees. In fact, you can run your online store entirely for free if your monthly sales are $500 or more. If you process less than that, you may be charged a monthly software as a service (SaaS) fee. Shift4Shop offers free domain name registration for all plans. However, it’s worth noting that this platform is for U.S.-based sellers only. Key features of Shift4Shop Does not charge transaction fees (though you may pay a monthly SaaS fee) Offers free domain name registration for all plans Stores processing over $500 pay nothing for the platform Price Free for businesses that process at least $500 per month; $29 per month otherwise 08. Big Cartel If you’re a creative type, you probably want to spend less time and effort figuring out how to sell online  and more time, well, creating. Big Cartel stands out as an affordable option for artists who want to sell their pieces online, making your creations the star of the show. Big Cartel does this by making it really simple to set up a basic site with the essentials. You can list up to five products for free, or upgrade to a paid plan to list between 50 and 500 products. All plans allow you to use a custom domain name and come with an assortment of basic eCommerce tools, including real-time stats, shipment tracking and sales tax automation. To note, Big Cartel only offers a handful of templates and themes to choose from. But if you're an artist or creative person and want a platform that's simple and straight to the point, Big Cartel is a good choice. Key features of Big Cartel Offers a budget-friendly option for creatives Users can accept payments in-person with the Big Cartel app Integrates with Facebook Shop for cross-channel selling Price Free and premium plans available starting at $9.99 per month 09. Centra One of the newer kids on the eCommerce block, Centra has already caught the eye of accessory and apparel brands like Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts and Sandqvist. With Centra being a headless SaaS tool, you can craft any front-end experience you desire without compromising on back-end efficiency. Its user experience and interface are designed not just for looks but for intuition, guiding you through the setup process relatively easily. As for products, whether you're offering bundled deals or individual items, Centra offers robust product and catalog management. Native support ensures that the journey from ideation to product listing is smooth. In the vibrant world of fashion and direct-to-consumer brands, Centra stands out as a quality contender, merging simplicity with efficiency. Key features of Centra Provides an effective eCommerce solution for fashion and lifestyle brands Options for direct-to-consumer and digital wholesale commerce Offers five-star support Price Not publicized; contact Centra for a quote 10. Ecwid Thinking about how to start an online store  for your small business? Or maybe you have a blog and want to add a shop to it? Ecwid might be what you're looking for. At its core, Ecwid is a shopping cart tool for websites. The platform allows you to build an online store that integrates right into your existing website or blog, including your Wix website . There's also a newer feature called "Instant Sites" that allows users to create a standalone landing page quickly, which is useful if you need a special page for a product or an event. If you're just starting out and have five or fewer products to sell, Ecwid's free plan has you covered, albeit with very basic functionality. Paid plans are available for 100 up to unlimited products and offer additional eCommerce tools such as automated tax calculations, POS integration, an abandoned cart saver and more. Key features of Ecwid Does not charge setup or transaction fees Offers a simplified approach to online selling Provides quick integration of an online store into an existing blog or website Price Free and premium plans available starting at $19 per month Eager to start selling? Sign up  for Wix today and test drive our site builder for free. How to choose the best eCommerce platform Choosing the best eCommerce platform for your business means identifying your specific needs, budget and long-term goals. Here are some steps to help you make an informed decision about what's right for starting your business : Define your requirements:  Start by identifying your business requirements, including the type of products you sell, expected sales volume, desired features, scalability needs, budget constraints and technical expertise. Consider factors such as ease of use, customization options, integrations and support. Research available options:  Research the best eCommerce platforms available in the market, considering factors such as features, pricing, user reviews and industry reputation. Consider ease of use:  Evaluate how user-friendly the platform is for building and managing your online store from both the administrator and customer perspectives. Check for intuitive interfaces, drag-and-drop functionality and tools that make it easy to handle products, orders and other key tasks. Also, consider if the platform provides customizable templates and themes to align with your branding. Evaluate features:  Compare the features and flexibility offered by each platform, including product catalog management, payment processing options, shipping and fulfillment capabilities, marketing tools, analytics and scalability. Determine whether the platform supports your desired integrations with third-party apps, payment gateways and shipping carriers. Assess pricing:  Evaluate the pricing structure of each eCommerce platform, including monthly fees, transaction charges, setup costs and any additional expenses for add-ons or premium features. Consider the total cost of ownership over time by factoring in your projected sales volume and growth. Look for platforms with transparent pricing and scalable plans that fit your budget. Review customer support:  Evaluate the level of customer support and resources offered by each eCommerce platform, including documentation, tutorials, community forums and dedicated support channels. Consider whether the platform provides responsive customer support, ongoing updates and training resources to help you succeed. Test drive:  Take advantage of free trials or demo accounts offered by the best eCommerce platforms to test their features, functionality and user experience firsthand. Use this opportunity to explore the platform's capabilities, experiment with customization options and assess whether it meets your expectations. Consider long-term scalability:   When selecting an eCommerce platform, think about your business's future growth. Can the platform handle increasing sales and product volume as your business expands? Choose one that can support growing traffic, sales and product offerings without major disruptions or expensive migrations. Look for options that prioritize scalability, flexibility and room for growth. Key features of the best eCommerce platforms It's important you make sure you have access to all the features you need to build your eCommerce site. Here are the key ones: Storefront creation:  Tools for designing and customizing the look and feel of the online store, including templates, themes and layout options. Product management:  Capabilities for adding, editing and organizing product listings, including descriptions, images, pricing and inventory levels. Shopping cart:  Secure shopping cart functionality that allows customers to add items to their cart, review their selections and complete the purchase process with integrated checkout and payment gateways. Payment processing:  Support for various payment methods, such as credit/debit cards, digital wallets, bank transfers and alternative payment options, ensuring secure and convenient transactions. Order management:  Tools for managing orders, including order tracking, status updates, invoicing and fulfillment processes, to streamline operations and ensure timely delivery. Inventory management:  Features for tracking and managing product inventory levels, including stock alerts, backorders and automatic inventory syncing across multiple sales channels. Marketing and promotion:  Built-in marketing tools, such as email campaigns , discount codes, loyalty programs and SEO optimization , to attract customers, drive traffic and increase sales. Analytics and reporting:  Reporting and analytics tools, like Wix Analytics , to track key performance metrics, monitor sales trends, analyze customer behavior and make data-driven decisions to optimize business performance. Security and compliance:  Built-in website security measures, such as SSL encryption, PCI compliance and fraud detection, to protect sensitive customer information and ensure secure transactions. eCommerce hosting: Reliable hosting services that ensure your online store is always accessible with fast loading times, scalability to handle traffic spikes and robust uptime guarantees. Hosting should also include features like backups, domain management and support for custom domains. AI capabilities: Features powered by artificial intelligence, including personalized product recommendations, automated chatbots for instant customer support, dynamic pricing strategies and AI-generated content suggestions to enhance user engagement and streamline business operations. Learn how to design a website with AI . Best eCommerce platforms FAQ Which eCommerce platform is best for beginners? For beginners looking to start an eCommerce business, it's important to choose a platform that's user-friendly, comes with strong customer support and offers essential features without being overly complicated to setup and run. For example, Ease of use: Wix is known for its intuitive drag-and-drop website builder, making it easy for beginners to design and set up an online store without any coding knowledge. Templates: Wix offers a wide range of professionally designed templates specifically for eCommerce. Tools: Wix covers all the eCommerce essentials, including payment gateways, inventory management and marketing tools. Which eCommerce platform is best for profitability? The profitability of an eCommerce platform can depend on various factors including the type of products or services you sell, your business model, scalability and how efficiently you use the platform's tools and features. While no platform guarantees profitability, certain platforms have proven to be highly effective at driving sales and growth for online businesses. For example with Wix, Ease of use: User-friendly interface which lets you quickly set up and manage your store, letting you focus more on marketing and sales. Design: Professionally designed templates can help create a visually appealing storefront, potentially attracting more customers. Marketing tools: Built-in marketing tools, such as email campaigns and social media integrations, can help drive traffic and increase sales. How much does an eCommerce website cost? The cost of an eCommerce website varies based on its features and complexity. Platforms like Wix offer customizable website builders, with basic plans priced between $17 and $36 per month. For small businesses, professionally designed websites with advanced features can cost anywhere from $1,000 to $10,000. Fully custom-built solutions for larger businesses usually start at $10,000 and can rise significantly depending on specific needs. What eCommerce platform is best for a small business? The best eCommerce platform for small business depends on your needs, budget and comfort with technology. Wix offers user-friendly tools, affordable pricing and powerful features. It stands out with its flexibility and design options including essentials like secure payment processing, inventory management and customer support, helping you confidently start and grow your online store.

Bring your inspiration to life with a Wix website →   Modern beauty industry clients live and breathe on the internet. They often start their salon journey with an online search, researching salons, reading reviews and forming impressions before even stepping into the shops.  To adapt to this shift in consumer behavior, your hair salon needs to change its marketing strategies , with a website as the foundation. An impressive online storefront can showcase your unique work, style and expertise. Building a professional website is crucial to starting a business . You can learn how to build a website  yourself with Wix without spending hundreds of dollars.  For inspiration, check out these top 11 hair salon websites built on Wix. They'll give you ideas for eye-catching designs, must-have features and engaging content.  Take your salon online and attract new clients with a salon website builder . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Expert tip for success: Choosing a name for your salon can be tough, but a bit of creativity can make all the difference. Looking for ideas? Use our hair business name generator  to come up with a name that’s as stylish as your services. 11 hair salon website examples built on Wix Hiroshi Beauty Hub Westfolk The Salon S&M Hair Salon Bendición Salon Amazing Hair Salon The Hair Co. Blown Away Salon The Hair Loft Evolve Hair Salon Live Free & Dye Salon 01. Hiroshi Beauty Hub Hiroshi Beverly Hills captures the essence of luxury and refinement, and that sophistication translates beautifully into its website. This site uses a clean, modern design with subtle animations and a monochromatic web design that feels elevated and professional. What really stands out is the way it introduces the team—each stylist has a dedicated section with a portrait and bio, making the experience feel personal before you even step into the salon. The service menu is expansive, going beyond traditional cuts and color to include Japanese head spa treatments and even cosmetic acupuncture, which reinforces the salon’s holistic approach to beauty. Clients can also book appointments directly through the site using Wix's scheduling software , streamlining the path from discovery to appointment. 02. Westfolk Westfolk Salon 's website delivers the same calm, airy vibe you’d expect from a modern California salon. Built with Wix, the site uses soft colors, large imagery and white space effectively to create a serene browsing experience. The homepage offers a strong first impression with a brief brand intro and a prominent "Book Now" call to action that makes navigation super intuitive. One of the site’s strongest features is the detailed service menu, which outlines everything from cut and color to extensions, complete with pricing. There’s also a well-structured team section that features friendly bios and professional portraits of each stylist, helping clients feel more connected before their first visit. The integrated booking system ties everything together, ensuring that clients can schedule their appointments with minimal effort. 03. The Salon The Salon ’s website is a masterclass in sleek, modern design that still feels warm and approachable. The site instantly communicates the salon’s elevated yet down-to-earth vibe, using muted tones, clean lines and tasteful typography . The homepage is thoughtfully structured, highlighting key services, team members and a bold “Book Now” button that makes navigation effortless. The Salon's site communicates trust—whether it’s through the detailed bios of the stylists, the professional photography or the embedded Google reviews that lend social proof right on the homepage. The service menu is easy to scan, with clear pricing and descriptions and the integrated booking flow keeps things simple for new and returning clients alike. It’s a great example of how strong branding, clear messaging and smart layout can turn a website into a genuine extension of the salon experience. 04. S&M Hair Salon Chicago’s S&M Hair Salon  specializes in expert balayage. Its website features a sleek black and white aesthetic, clearly listing an extensive menu of services with transparent pricing. The experienced team uses premium Japanese and Scottish products. With over 20 years in business , this Canal Plaza salon proves its expertise online.  05. Bendición Salon Bendición Salon ’s website delivers both beauty and efficiency. The empowering tagline “Be your own kind of beautiful” anchors a design that seamlessly integrates online booking, portfolio galleries and service information. Earth-toned aesthetics and smooth animations create an inviting atmosphere that guides visitors naturally through the booking process. Learn more:   Online portfolio 06. Amazing Hair Salon NYC’s Amazing Hair Salon  features a professional design with strong visuals. Its clean interface seamlessly incorporates a gallery, live chat and client testimonials. The categorized services menu and streamlined online booking system demonstrate its commitment to client convenience while maintaining visual sophistication.  07. The Hair Co. The Hair Co. ’s website balances professionalism with accessibility. Its Facebook Messenger integration and clear business hours facilitate easy communication. The services menu is organized within a clean, contemporary design that prioritizes user experience.  While website development  might appear daunting, you can start designing your hair salon website by performing a domain name search , using free web hosting  and benefiting from Wix’s AI website builder  to start on the right foot.  08. Blown Away Salon Blown Away Salon ’s modern, sophisticated website focuses on blowout services. Its monochromatic purple palette creates a cohesive brand identity, while clear prices, online booking and professional photography keep potential customers engaged.  09. The Hair Loft The Hair Loft ’s website stands out with its expert use of white space and sophisticated neutral palette. Its stylist profiles are elevated with professional photography that showcases its lavish salon space, making the team’s expertise more accessible.  10. Evolve Hair Salon Evolve Hair Salon ’s website features an artistic black and white floral pattern that frames its web content . The minimalist logo design contrasts beautifully with illustrated botanical elements, creating a sophisticated yet approachable online presence for its bridal clientele.  11. Live Free & Dye Salon Live Free & Dye Salon  brings personality through its playful pink and green color scheme and hand-drawn logo elements. As Hudson Valley’s award-winning salon, it showcases its accolades alongside curated product merchandise in a boutique-style layout.  Wix makes it easy to create boutique-style websites with its extensive website templates , drag-and-drop website builder  and powerful blog maker .    How to design a hair salon website Your website design directly impacts how potential clients perceive and interact with your salon. An effective design balances visual appeal with functionality to convert visitors into bookings. Prioritize visual storytelling: Feature a stunning portfolio gallery on your homepage showcasing your best work. Include high-quality before/after transformations that demonstrate your expertise.  Streamline the booking process: Place your booking button prominently in the navigation and homepage. Integrate a user-friendly scheduling system that shows real-time availability and stylist selection.  Create mobile-first layout: Design your site with mobile users in mind to ensure all elements work smoothly on smaller screens. Use large, tappable buttons and easy-to-read fonts that scale well across devices.  Display transparent pricing:  Present your services menu with clear pricing structures. Include base prices while noting factors that may affect final costs, like hair length or treatment complexity. Showcase your space and team:  Add professional photos of your salon interior and stylist headshots. Feature brief team bios highlighting each stylist’s specialties and certifications to build trust.  Learn more: What is web design Best website design Create a salon website Best website design templates Types of websites The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Best hair salon websites FAQ Should a hair salon website be mobile-responsive? Absolutely. More than 60% of the world's web traffic  comes from mobile devices, so your website must work flawlessly on phones and tablets. This means easy-to-tap call-to-action buttons, readable text and a booking system that works smoothly on smaller screens. Wix websites  are responsive by design, so you can build your hair salon website without worrying about extra heavy lifting. What should you include on the homepage of a hair salon website? Your homepage should feature your booking button, the latest work examples and key services. Beyond that, ensure clients can quickly access your most popular services, find your location and understand your business hours. Learn more: Website title Web page Web content Website traffic Web address URL Web server Domain name Website infrastructure Website management Should you display prices on the hair salon website? Yes, modern clients expect transparency and often use prices to pre-qualify salons. List base prices for core services while noting that final costs vary based on hair length, thickness or complexity.  Should I include bookings on my hair salon website? Yes — including booking or scheduling functionality on your website is an effective way to run your business better. Not only does it help you organize and automate bookings, its also a great way to market your website and capture new clients through seamless booking systems, How do I set up a hair salon online shop? To set up an online hair salon shop, pick an eCommerce platform like Wix and design a website that highlights your products and services. Sell hair care products, styling tools or even offer virtual consultations, and make sure to add secure payment options. Promote your shop using social media, SEO and email marketing to bring in traffic and customers.

Get started with Dropshipping now Dropshipping  is a low-risk, retail fulfillment method where a store doesn't keep the products it sells in stock as inventory. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. The beauty of starting a dropshipping business is that it allows you to run an online store without the hassle of manufacturing, inventory management or distribution. You're the middleman between the customer and the supplier, taking the orders and handling the customer service while your supplier takes care of the rest. It's a world of opportunity right at your fingertips. In this article, we'll introduce you to the eCommerce  dropshipping business model and provide a step-by-step guide on how to start dropshipping from scratch. Ready to start selling? Take our dropshipping website builder  for a spin. What is a dropshipping business? Dropshipping is a retail fulfillment method where sellers list products for sale on their website but they don't keep physical stock or inventory of the products. Instead, when an order is placed, the seller purchases the product from a third-party dropshipping supplier  who then ships the product directly to the customer. The seller acts as a middleman between the supplier and the customer. Dropshipping is a popular eCommerce business  model with minimal startup costs, since there is no need to stock inventory, pay for warehouse space or manage order fulfillment. You also don’t have to worry about manufacturing. This keeps your operating expenses  much lower than they would be for a traditional retail business. According to Bruno Brito, dropshipping specialist and CEO at Empreender: “Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” Launch your eCommerce website  today with Wix. How to start a dropshipping business If you’ve decided this is the business for you, below you’ll find a full guide for how to start dropshipping. Research a niche and choose products to sell   Select the right eCommerce platform   Partner with the right dropshipping supplier(s)   Build your eCommerce store   Set up finances Nail down an order fulfillment process with your supplier(s) Brand your dropshipping business Register your dropshipping business Market and optimize your dropshipping business Expand to other sales channels 01. Research a niche and choose products to sell Dropshipping is a huge corner of the retail sector. Custom Market Insights estimates that the global dropshipping market will be valued at approximately $1.6 trillion by 2033 , with a compound annual growth rate (CAGR) of around 24.7% during the forecast period. When you build a dropshipping business, you’ve got thousands—if not millions—of products to choose from. It can be a challenge to decide what to sell in this massive market in order to gain footing for your business idea. To find your product focus, take the following steps: Research your target audience : Investigate their values, preferences, needs and shopping behaviors. Pro tip: avoid using broad statements to describe your niche, such as “outdoor hobbyists,” “music fans” or “young women.” Research trending products : What categories are popular among your target buyers and what products are trending? Use resources like Google Trends, Google Keyword Planner, social media and online marketplaces (like Amazon, AliExpress, Etsy and eBay) to see what shoppers are currently buying. Google Trends data showing an increase in searches around the term "dropshipping." Do some competitor analysis : Make a list of your top competitors. What’s selling well for them? Study their websites to see how they price, describe and market their products. Sign up to their email lists to get insight into their marketing tactics. Run a Google search to identify competitors you may not have considered and uncover how they appear in search results. Use competitor analysis tools like SEMrush or SimilarWeb to gain deeper insights into their traffic, keywords and strategies. Browse social media platforms to see what content resonates with their audience and how they engage. What can you learn from them, and on the flip side, what can you do differently in order to establish your unique selling proposition (USP) ? Establish your business idea : Once you’ve done your research and settled on a niche, determine the breadth of products you want to sell and how they all fit together. For example, if you start an online business  in home décor selling big-ticket items like furniture, will you also stock smaller household accessories like lamps, decorative pillows and rugs? The great thing about dropshipping is that you don’t have to worry about overstocking your inventory. If products don’t sell well or a trend passes, you can easily swap out items from your product catalog. See more : For more dropshipping business ideas , check out our list of the best dropshipping products  to sell online. 02. Select the right eCommerce platform Building a defensible dropshipping business requires having all the right tools at your fingertips to get your online retail  venture off of the ground. Ideally, the best eCommerce platforms  will set you up for success with easy-to-use features and integrations, backed by a secure and crash-resistant infrastructure. Wix’s eCommerce solution offers baked-in dropshipping features, along with a suite of professional tools to establish, design, manage and grow your online store. Set your prices, product descriptions, shipping policies and payment options directly from your Wix dashboard. And, you can trust Wix to automatically sync inventory so that you don’t accidentally oversell on any sales channel—whether you choose to sell from your online store, an external eCommerce marketplace  (like Amazon) and/or social media platforms . Simplify building your online store with an AI store builder that helps you design, manage, and grow it effortlessly. 03. Partner with the right dropshipping supplier(s) Finding great suppliers is key to your success: industry research suggests that 84% of dropshipping merchants  consider the process of finding a good supplier the most significant obstacle when starting a dropshipping business. You not only need a supplier who can fulfill a small scale of orders but one who can also scale with your business as it grows. Fortunately, there are various sources for finding the right supplier: Independent suppliers : You can search for suppliers (like dropshipping app, Importify )  directly on Google. You’ll want to research reviews, talk to other sellers (if possible) and vet suppliers carefully. For this reason, manually finding suppliers can be time- and research-intensive. Dropshipping marketplaces : Alternatively, you can find suppliers through a dropshipping marketplace that can connect you with a wide range of pre-vetted partners. Make sure to choose a marketplace that integrates well with your eCommerce platform. With Wix eCommerce, you can browse and install a wide range of dropshipping platforms via the Wix App Market . Print on demand (POD) : For a more bespoke offering, it’s best to integrate with print-on-demand companies , like Modalyst, Printful , Printify . Print on demand is a form of dropshipping that allows you to sell customized products with your own design or logo on them. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. As you consider which suppliers to work with, check that your suppliers provide realistic and transparent shipping estimates. Make sure to order samples of your products and use reviews from other merchants to help gauge your supplier’s reliability. Learn more: Best dropshipping website builders 04. Build your eCommerce/online store A thoughtfully built online store will enhance your credibility, compel shoppers to stick around and make them feel secure when hitting “buy.” It’s the cornerstone of learning how to start a dropshipping business. With Wix eCommerce, you can create an eCommerce website using an intuitive site editor. Follow these steps to get started: Pick a template : Choose from hundreds of designer-made eCommerce website templates  to get your website design in the right direction from the start. Select one that fits your brand, style and target market, then customize the content to make the site your own. Develop a brand identity : Create a cohesive branding strategy, starting with a concept statement  that highlights your core values and ending with your visual identity. Decide on a store name that reflects your brand story, mission and/or personality (you can use Wix’s free Business Name Generator  for inspiration or check out this list of dropshipping business name ideas ). Then, register a matching domain name  and create a logo using the Wix logo maker . Connect to a dropshipping platform : Install your chosen dropshipping or POD app by going to the Wix App Market, searching for a dropshipping platform and clicking the “Add to site” button. Create an account with your platform of choice and start your hunt for great products. Add products and descriptions : Once you’ve chosen and imported products to your store, fight the urge to simply copy and paste product descriptions from your supplier. Instead, take the time to write unique descriptions that fit your company’s tone and are optimized for search engines. Short on time? Use Wix's AI text creator  to automatically generate product descriptions for you in a few simple clicks. Set your pricing and shipping rules : When setting your pricing rules, take wholesale  and shipping costs into account as well as any additional business expenses. Consider your competition, differentiators and perks that you can offer (e.g., free shipping or white-glove service). Then, establish a dropshipping pricing strategy  that keeps your products competitive yet affordable. As a general rule of thumb, avoid competing on price alone. This is a losing strategy for most businesses and will inevitably throw you into many price wars. Be transparent : Learn about your suppliers’ shipping and return policies so that you can write clear store policies. Let customers know what to expect when purchasing from your store. Wix merchant The Boho Birdy  sells a broad range of dropshipped goods—from clothing to home décor—with a touch of bohemian style. Within its site, the company clearly states that it sources from multiple, international suppliers. It additionally anticipates customer questions about shipping and delivery with a detailed FAQ page. This strategy allows the company to manage expectations and prepares customers for the trade-off that comes with purchasing from its store. Optimize the checkout flow : Keep customers happy by offering multiple payment options on your site. Connect your store to Wix Payments, which allows you to accept debit/credit cards, Apple Pay, Pay Now by Klarna and other popular online payment systems. Go live : Click that “publish” button and make your store visible to the world. Congratulations. Your hard work has paid off and you’re now in business. 05. Set up finances Separating your personal banking from your business can help you simplify accounting and make better decisions about pricing. Learn how to set up your finances for your dropshipping business: Create a budget: Outline your expected expenses and projected revenue. Include costs for website hosting, marketing, inventory management software and transaction fees. Open a business bank account: Keep personal and business finances separate to simplify accounting and tax filing. Use accounting software: Monitor cash flow, track sales and manage expenses efficiently. Set up a payment gateway: Ensure you can accept payments securely and easily from customers. Consult a financial advisor: Work with an expert familiar with eCommerce to ensure compliance with local tax laws and position your business for financial stability and growth. Make sure to consider taxes and fees when deciding on pricing. 06. Nail down a seamless order fulfillment process with your supplier(s) Once you sell a product, you need a process for forwarding those orders to your suppliers. The best processes are automated, saving you time and reducing the potential for any errors. Having an automated fulfillment process is especially important as your business grows and your order volume multiplies. While evaluating different platforms to use, you should make note of the differences in their fulfillment solutions and ultimately select the one that best suits your business. Pro tip : White labeling, or private label dropshipping , is an increasingly popular add-on service you can consider when you start learning how to get into dropshipping. With white label dropshipping , your supplier adds your branding and/or labeling to the product packaging during the fulfillment process. You pay a little bit extra to make a product look uniquely your own. Although this can cut into your profit margin, branded packaging builds trust, looks professional and helps customers remember your business. 07. Brand your dropshipping business Branding your dropshipping business means creating a unique identity that resonates with your target audience. It often begins by going back to your niche and understanding your ideal customer. Combine that with your business values to develop a compelling brand story that highlights your values and mission. A large part of branding your business involves creating a logo  and choosing a consistent color palette plus typography, that reflects your brand’s personality. You'll also need to apply your branding to your website design .   When it comes to a dropshipping website you'll want to use high-quality images and detailed product descriptions to build trust with potential customers. Consistency is key to branding a business—making sure your branding is uniform across all platforms, from your website to your social media and email marketing. Always back your brand up with excellent customer service. 08. Register your dropshipping business To register your business , start by choosing a unique business name  and checking its availability. Next, decide on a legal structure (sole proprietorship, LLC, as examples.) and register with the appropriate state authority. Obtain an Employer Identification Number (EIN) from the IRS if required. Then apply for any necessary local business licenses or permits. Always research and register for state and local taxes, ensuring compliance with sales tax regulations in your state. Open a business bank account to separate personal and business finances. Finally, consider consulting with a legal professional to ensure all regulatory requirements are met and your business is properly registered. 09. Market and optimize your dropshipping business As a dropshipper, the bulk of your time will be spent drawing attention to your store. Your primary responsibility is to develop a strong brand that earns your customers’ trust. Start spreading the word with a well-rounded marketing plan that includes these elements: SEO (search engine optimization) : SEO is foundational for increasing your visibility online and making it easier for shoppers to find your products on search engines like Google. Boost your product pages with unique descriptions and content that take on-page SEO factors into consideration (think: short-tail and long-tail keywords, meta descriptions and more). You may even want to start a blog that lets you publish fresh content regularly and reach buyers at various stages of the customer journey. Email marketing : Keep your brand top of mind with a thoughtful business email strategy. You can incentivize site visitors to subscribe to your email list by offering a special discount or gift for their subscription. Use email to engage customers at various stages of their journey (e.g., send abandoned cart emails reminding them to complete a purchase or request feedback on a recently purchased product). Promotional emails can keep customers coming back as well, plus provide insight on the types of products and seasonal campaigns that appeal to your target audience. Social media : These days, one viral TikTok video or Instagram Reel could get your product in front of millions of potential customers. When building a social media strategy, be selective of the channels that you invest your time and money into. It’s better to start with one or two strategic channels than to blindly test every channel possible; each channel has its own quirks and algorithms that you’ll need to get used to. Test various types of content like videos, hashtag contests and posts featuring user-generated content. If it’s within budget, teaming up with influencers who align with your brand is an effective marketing method for dropshipping. Paid ads : Reach new customers with targeted ad campaigns on Facebook, Instagram, YouTube and search engines like Google. Experiment with various ad types until you find what works for your business. Wix users can take advantage of integrated Facebook and Instagram Ads  and Google Ads  right from their website dashboard. According to Lilach Goldis, social media manager at Wix: "We can all agree that consistency is crucial across all social media platforms, but it's equally important not to overwhelm your audience. Always keep in mind to provide value while addressing both the social and media aspects. It's about being where your audience spends time and showcasing your content in the best light possible."   When it comes to starting a business , there’s always room for improvement. That’s why from the get-go you’ll want to set clear and measurable goals for optimizing your site that help to guide your growth as a dropshipping business. Use performance-measuring tools like Wix Analytics , Google Analytics and Google Search Console to gain valuable insights into what’s working and what’s not. There are a number of key performance indicators (KPIs) that you can and should measure. To name a few: Traffic growth : How is your website traffic growing over time? Which sources are people entering your site from and which pages do they tend to engage with? Conversion rate : How many site visitors end up buying from your site? Conversion rates will vary by niche and industry, but several estimates note that 3% is a good benchmark . Monthly sales and profit margin : How much return on investment (ROI) are you seeing from your marketing and advertising efforts? Again, profit margin can vary depending on what you're selling, but estimates place a good range somewhere between 10% and 30% . Purchasing trends : What products are selling best and why? Is demand for those consistent year-round, seasonal, etc.? Average order value (AOV) : Do you see any opportunities to upsell and cross-sell customers and thereby influence larger cart sizes? Customer retention : How many customers are new versus returning in a given period of time? Is there a way that you can encourage repeat buyers and reward their loyalty? Cart abandonment rate : Over 70% of shoppers  abandon their carts without finishing their purchase. How many people are leaving your site before they complete their order? Is there an issue with your eCommerce checkout  flow or payment options? 10. Expand to other sales channels While you’ll want to build a strong online store for your dropshipping business, it pays to offer your products on other channels that have large, established audiences. You may find that certain products sell better on your website, while others sell like hotcakes on Amazon. In fact, 87% of consumers  are more likely to buy something via Amazon than any other online site. Fortunately, when using a tool like Wix’s multichannel campaigns , you can automate and better manage certain processes. For example, you can easily import your store products to Amazon or eBay, while retaining the ability to customize your offer to each channel. You can additionally avoid complexities that come with managing a multichannel strategy, such as keeping inventory synced and routing orders to the right fulfillment partner. Whichever channels you choose to sell on, make sure you’re keeping a close watch over their performance. Test various offers, messaging and/or product assortments to find what resonates best with each unique audience. Understanding how dropshipping works The process for this type of business  is simple and widely used : You list a product for sale on your site : Most dropshipping suppliers and marketplaces offer a catalog of products to choose from. For example, Modalyst  offers millions of ready-to-ship and print-on-demand products, ranging from decorative mugs to jewelry. A customer completes a purchase on your site : Once you’ve listed and priced your products, customers can purchase them from your online store, just like any other online order. You forward the order to your supplier : Many solutions allow you to automate this step. With Wix’s all-in-one eCommerce platform, you can automatically route orders to your suppliers for fulfillment. Your supplier handles the rest : Your supplier preps, packages and ships out the product directly to your customer. Dropshipping isn’t a one-size-fits-all model—there are plenty of ways to structure your business based on your goals, budget and target market. Some approaches focus on convenience and low upfront costs while others emphasize branding, faster shipping or niche product selection. Understanding the different types of dropshipping can help you find the right balance between control, profitability and customer satisfaction. Learn more: eCommerce vs dropshipping Dropshipping logistics models Each dropshipping model has its own pros and cons. Traditional dropshipping is ideal if you’re after a simple, low-risk way to get started. For more control over branding, private label or print-on-demand models let you customize. If fast shipping is key, local or hybrid dropshipping might be your best bet. Understanding these options will help you pick the right approach for your business goals and customer needs. Traditional dropshipping    Traditional dropshipping is a popular way to start selling online without upfront inventory costs. You list products, take orders and your supplier handles the rest. It’s beginner-friendly but has challenges like limited control over product quality and shipping times. Inventory management:  No stock to manage since your supplier holds all inventory Product quality control:  Minimal control depending on your supplier’s standards Shipping times:  Can be long especially with overseas suppliers Overhead costs:  Low as you’re not buying inventory upfront Pros:  Easy to start, low risk, large product selection Cons:  High competition, unpredictable quality, slow shipping Third-party (3PL) fulfillment centers (hybrid dropshipping) Hybrid dropshipping mixes bulk buying with third-party fulfillment centers. Businesses buy inventory upfront and store it at these centers, which handle warehousing, packaging and shipping. This method offers faster and more reliable delivery compared to traditional dropshipping but does need a bigger initial investment. Inventory management:  Your inventory is stored at a fulfillment center, not at your location. Product quality control:  You get some control by choosing suppliers, but you won’t inspect every product. Shipping times:  Typically faster than traditional dropshipping, averaging 2–5 days depending on the fulfillment center. Overhead costs:  Higher than traditional dropshipping since inventory is purchased upfront. Pros:  Faster shipping, better branding and reliable fulfillment. Cons:  Upfront investment, storage fees and inventory risk. Private label dropshipping With private label dropshipping, you can add your branding to products before they ship. Instead of selling generic items, you create a unique branded experience that helps you stand out. While it takes more planning and investment, it’s a great way to build long-term customer loyalty. Inventory management:  Some suppliers offer on-demand branding while others require bulk orders. Product quality control:  You get more control and can work directly with manufacturers. Shipping times:  Often faster with local suppliers but it depends. Overhead costs:  Higher due to custom packaging, branding and bulk purchases. Pros:  Builds a strong brand, increases perceived value and boosts customer loyalty. Cons:  Requires more investment and limits flexibility in product options. Reverse dropshipping    Reverse dropshipping flips the traditional model. Instead of selling low-cost products from China to Western markets, you source high-quality products from countries like the U.S. or Europe and sell them in regions where demand is high. It’s a niche with big potential but comes with its own challenges. Inventory management:  Suppliers in developed markets handle inventory and ship directly to customers abroad. Product quality control:  Products are high-quality but supply can be limited. Shipping times:  International shipping can mean longer wait times. Overhead costs:  Higher due to premium sourcing and shipping fees. Pros:  Less competition, premium margins and stronger customer trust. Cons:  Higher costs, complex logistics and possible import restrictions. Print-on-demand (POD) logistics POD dropshipping is all about custom-designed products like apparel, accessories and home decor. When a customer places an order, the product is printed, packaged and shipped on demand. This model works great for artists and entrepreneurs who want to sell unique branded items without keeping inventory. Inventory management:  No inventory needed—products are made to order. Product quality control:  Limited since sellers rely on POD providers for printing and materials. Shipping times:  Depends on the provider and location, usually 5–10 days. Overhead costs:  Low upfront costs but per-item production costs more than bulk ordering. Pros:  No inventory risk, full creative control and strong branding opportunities. Cons:  Longer fulfillment times, fewer product options and higher per-unit costs. How to find dropshipping products Check out trending products using tools like Google Trends, TikTok and Amazon Best Sellers. Watch what’s going viral on social media—popular products often take off quickly. Browse AliExpress or other supplier sites to see what’s selling, but don’t just copy what’s already hot. Instead, look for unique items that solve a problem. Avoid super competitive markets and steer clear of branded or trademarked products to dodge legal trouble. Got some ideas? Validate them before diving in. Check customer reviews to uncover common complaints—if you can offer a better version, you’ll stand out. Use Facebook Ad Library and TikTok Creative Center to find products with big ad spend. If you keep seeing the same product, it’s probably performing well. Consider seasonality too—some trends fade fast, while evergreen products bring long-term success. Before committing, test your product. Order a sample to check the quality and run a small test campaign with Facebook or TikTok ads. Work with micro-influencers to gauge interest. If you see engagement, clicks and early sales, you’ve got a winner! If not, adjust your strategy or move to another product. Dropshipping success comes down to testing, adapting and staying ahead of the trends. How to choose dropshipping products in a nutshell Follow trends:  Use tools like Google Trends, TikTok or Amazon Best Sellers Check demand:  Look for products getting lots of ad engagement Read reviews:  Spot pain points and sell improved versions Avoid oversaturation:  Too much competition makes scaling harder Test before scaling:  Use ads or influencers to measure interest Tips for starting a dropshipping business You’ve learned everything you need to know about how to start dropshipping, and it’s time to get your business off of the ground. Here are some additional tips for creating a dropshipping business: Set realistic expectations : Don't expect to get rich quickly with dropshipping. It takes time and effort to build a successful business. Some estimates say you can be profitable in around three months , but this timeframe can vary depending on multiple factors, including how much time and energy you have available to invest in your business. Stay up-to-date on trends : The dropshipping market is constantly changing, so it's important to stay up-to-date on the latest trends. This will help you find products that are in demand and that will sell well. Offer competitive prices : One of the best ways to attract customers is to offer competitive prices. However, you need to make sure that you still make a profit after you factor in the cost of the product, shipping and other expenses. Run effective marketing campaigns : You need to let people know about your dropshipping business if you want to generate sales. There are many ways to market your business, from social media to email marketing to advertising. Build a strong brand : Your brand is what will set you apart from your competitors. Make sure your brand is consistent across all of your marketing materials and your website. Track your results : It's important to track your results so you can see what's working and what's not. This will help you make necessary adjustments to your business to improve your chances of success. Dropshipping business stats you should know before getting started Starting a profitable business depends a great deal on the research you do before even getting it off the ground. With this in mind we've put together this list of dropshipping stats to help you make the right choices with what you choose to sell and how. The dropshipping business market is growing:  The U.S. dropshipping market is forecasted to reach $424.3 billion by 2030 , with a compound annual growth rate (CAGR) of 22.3%. Dropshipping business profit margins are good: Typically between 10-20%. These are not a guarantee and depend on what you sell and how well you promote your business.             How to start a dropshipping business FAQ What are the best products for dropshipping? The best dropshipping products are unique, solve problems and have growing demand with low market saturation. Winning categories include smart home gadgets, pet accessories, health and wellness items, eco-friendly products and trending fashion accessories. Focus on lightweight, high-margin, evergreen products that aren’t easy to find in local stores. Can a teenager start a dropshipping business? In theory, yes there aren't any specific age limits for dropshipping. However, in most states in the US, you'll need to be 18 to enter a legally binding contract, which is needed to work for a payment supplier. To register a payment solution on your ecommerce website you'll need to register the business and set up an account with your bank. Some of these steps may be limited to those under 18 years of age depending on your location. Can I start a dropshipping business with $100? It's possible but it won't necessarily translate into instant or large success profitability-wise. For example, on Wix, you can setup a dropshipping website with a payment solution and with integration with dropshipping suppliers from $20 a month. However, promoting your site and attracting consumers may take more investment. Is starting a dropshipping business profitable? According to NicheDropshipping, dropshippers can make somewhere between $500 and $3,000 per month  in their first year of business. As with most things, this amount can vary—but it’s evident that this can be a substantial income supplement if not a replacement once your dropshipping business gets up and running. How much does it cost to start a dropshipping business? The cost of starting a dropshipping business can vary depending on a number of factors, such as the products you sell, the platform you use and your marketing strategy. However, you can get started for as little as $100 to $500 , according to Fit Small Business. What do I legally need to start a dropshipping business? Business registration: Register your business based on local legal requirements, such as forming a sole proprietorship or LLC. Licenses and permits: Check if specific licenses or permits are required for the products you sell. Tax considerations: Obtain a tax ID and understand your sales tax obligations. Is dropshipping legal? Yes, dropshipping is legal. Ensure compliance with trademark laws, have clear supplier agreements and adhere to consumer protection laws. Choose reputable suppliers to maintain legality. What are the common dropshipping mistakes to avoid?  One common mistake in dropshipping is failing to thoroughly research suppliers which can lead to unreliable service and poor product quality. Another pitfall is neglecting customer service; fast and helpful responses are crucial for building trust. Additionally, relying too heavily on one product or trending items can backfire if demand decreases. Lastly, overlooking proper inventory and order tracking can result in delayed shipments or canceled orders harming your brand reputation. Always focus on building a long-term reliable business strategy.

Build your website in minutes, try Wix for free today → A website is a great mark eting tool for beauty businesses  such as salons. Among many other benefits, it can help attract new customers, build brand awareness and, most importantly, drive business revenue.  The best part? You don’t need to be a tech wizard to create a beautiful and functional website for your salon business. Thanks to tools like Wix’s free website builder  and AI website builder , you can easily build a website from scratch  that’s just as polished and professional as your services. Below, we’ll walk you through some of the best salon website builders on the market, breaking down their features, pricing and ease of use so you can determine which among them is the best option for you. Take your salon online and attract new clients with a salon website builder . When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is a salon website? A salon website  is a type of website  that salons, spas and other related beauty businesses can use to showcase their services, manage appointments or bookings or just connect with potential clients.  The best salon websites usually include some of the following features to inform, impress and engage visitors: A service menu with detailed descriptions and prices so prospects know exactly what you offer. A gallery or portfolio to exhibit your best work. An online booking system that lets clients schedule appointments at your salon. Starting a blog  where you share beauty tips, trends or product recommendations with your audience. Contact information, including phone numbers and email addresses so clients know how to get in touch with you.  Location details, ideally paired with a Google Maps integration for added convenience. An About Us page that introduces your team and shares your business story, helping visitors feel more connected to your brand. Testimonials and reviews from past customers to build trust and credibility. According to Nitzan Eiges, tech SEO team lead at Wix: "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Learn more: How to start a beauty blog Beauty business name ideas Beauty marketing ideas What to look for in a beauty website builder Here are some of the features to prioritize in a salon website builder : Ease of use A user-friendly interface is vital in a website builder especially if you’re not a web design expert. Look for a platform that offers a drag-and-drop website builder , intuitive interfaces and guided setup processes. Such features will help you create your website quickly and easily without requiring much technical skills. Customization options Your website should reflect your salon’s unique identity. Choose a salon website builder that offers plenty of customization options, such as the ability to adjust layouts, colors, fonts and branding elements. The more flexibility a builder offers, the better you can tailor your website to your business. Beauty or salon-specific templates Save both time and effort by choosing a website builder that offers pre-designed beauty templates  tailored specifically to salons, spas or beauty businesses. For example, Wix templates come with industry-relevant features like service menus, appointment booking options and photo galleries. Ecommerce capabilities Plan on selling beauty products alongside your core service offering? It could be a great business move. In a survey by salon software company Phorest , 85% of people said they would be interested in purchasing beauty products from their favorite salon. Choose a builder with integrated eCommerce functionality. Look for features like bulk product uploads, inventory management, secure payment processing and tax calculations to streamline your online store setup and operations.  Mobile optimization Up to 58.67% of global website traffic  comes from mobile devices. That makes mobile optimization an important part of your website’s success. Make sure your chosen salon website builder offers responsive designs that adapt seamlessly to different screen sizes so that every visitor enjoys a positive browsing experience. Learn more : How to make your website accessible What is a mobile website? SEO tools A beautiful salon website is no good if potential clients can’t find it online. Look for builders with built-in SEO tools, like keyword optimization, meta tags and alt text for images, to help your website rank higher on Google and thus drive more organic traffic.  Customer support Technical issues can arise at any time. Resolving them promptly is critical to maintaining your business’s credibility. Choose providers that offer 24/7 customer support via channels like live chat, email or phone. Reliable customer service translates to minimal downtime and maximum uptime , allowing you to focus on serving clients rather than troubleshooting errors. Analytics Select a builder that offers integrated website analytics  tools to monitor visitor behavior, traffic trends and overall website performance . These insights empower you to make data-driven decisions, such as optimizing content, adjusting promotions or enhancing the user experience, all of which contribute to long-term growth. Scalability As your salon grows, your website should grow with it. Opt for a builder that offers scalability , such as additional integrations, advanced features or higher storage limits to accommodate or support your evolving business needs. According to Esin D. Habif, product marketing lead (outbound) at Wix: "The most important consideration is to choose a website builder that grows and scales with you and your business." Best website builders for salons Wix Weebly Dorik Zolmi Weblium Site123 01. Wix Wix is a powerful platform for salon owners looking to create a standout and reliable online presence  with ease. It offers two flexible ways to build your website, depending on your preferences and skill level.  You can either use the AI-powered website builder , which asks a few simple questions and automatically creates a personalized website tailored to your salon’s needs.  Alternatively, you can choose from an extensive library of over 900 professionally designed website templates , including templates specifically crafted for beauty and hair businesses. These templates come preloaded with essential sections like service menus, booking systems and galleries. Wix’s drag-and-drop editor makes it easy to customize your website further. You can adjust layouts, fonts, colors and content sections to reflect your salon’s unique style.  Besides these website-building options, Wix also offers essential features like eCommerce, marketing and SEO tools to enhance your website’s user experience and visibility and a blog maker  to keep your audience engaged. If you’re on a tight budget, Wix’s salon website builder offers a free plan that includes basic features to get you started. Plus, every website built on Wix comes with free website hosting . And if you opt for one of Wix Premium plans, you can even get a free domain name  for up to a year.  Pricing : Free with limited features. Paid plans start at $17 per month. Learn more: What is a domain? Domain name search Domain name generator Buy domain 02. Weebly Weebly is a solid choice for people who want a simple, no-fuss hair salon website builder. Its drag-and-drop editor, combined with a guided setup process, makes it easy to create and launch your website  without much technical know-how. With a variety of professionally designed themes, image editing tools, custom fonts and even the ability to add custom HTML/CSS or JavaScript, you can create a salon website that’s truly unique and reflective of your brand. Weebly also includes integrated analytics to help you track the performance of your platform, and built-in SEO tools to help it rank higher in search engine results. Additionally, Weebly’s mobile-friendly website design  makes sure that the website you create looks polished and functions seamlessly on any device. This provider also offers web hosting . Pricing : Free with limited features. Paid plans start at $13 per month. 03. Dorik Dorik is an AI-powered website builder that stands out for its user-friendliness, thus making it an ideal choice for salon owners who want to build a professional website quickly and efficiently. With its drag-and-drop builder, creating a fully functional and visually appealing salon website takes mere minutes with no coding experience required. Dorik offers a variety of pre-designed templates and UI blocks that you can customize to suit your salon’s unique identity. Your website security  is also assured with this Dorik. For example, it offers a free SSL certificate for every website to secure transactions and safeguard your clients' information. Pricing : Starts at $18 per month. 04. Zolmi Zolmi is a website builder designed specifically for salons. So, if you are looking for a platform that’s tailor-made for your industry, this could be a good choice.  It offers many top features suitable for a salon business, including a built-in booking system that simplifies appointment scheduling for both you and your clients. Zolmi also allows you to add and manage customer reviews and testimonials directly on your site. This feature is a powerful way to build trust with potential clients. Zolmi also excels in performance and user experience. Its templates are mobile friendly, plus they are also optimized for super-fast loading speeds, boasting Google PageSpeed scores of over 90. This enables a smooth browsing experience for visitors and can also help with SEO. Pricing : Free with limited features. Paid plans start at $20 per month. 05. Weblium Weblium is another strong contender for salon owners looking to build a professional and stylish website. Its intuitive drag-and-drop editor, combined with a collection of templates specifically designed for salons and beauty businesses, makes it easy to create a salon website  that reflects your brand identity. Weblium’s templates are fully responsive and mobile-friendly. The platform also supports the creation of eCommerce stores, with over 300 customizable store templates to choose from. Additionally, Weblium provides built-in tools for appointment booking and customizable contact forms for inquiries or feedback. Pricing : Free basic plan. Paid plans start at $15 per month. 06. Site123 Site123 is one of the best website builders for small businesses  like salons. Its simple drag-and-drop editor and customizable templates make the website creation process fast and intuitive, even for beginners. Site123 comes equipped with built-in SEO tools to help improve your website’s visibility on search engines and blogging tools to help you create and manage engaging content for your audience. It also includes ecommerce functionality. Furthermore, you’ll get to host your website  for free if you build your salon website with Site123. Pricing : Free with limited features. Paid plans start at $12.80 per month. Learn more : Best one-page website builders Cheapest website builders Best personal website builders Best free website builders Editor's note: The information presented in this article is true as of February 5, 2025, unless mentioned otherwise. Salon website builder FAQ Are there any free website builders? Yes, there are free salon website builders. For example, Wix offers a free plan that allows you to build a salon website with a few essential features. But if you're looking for advanced features, you’ll need to upgrade to a paid plan. How long does it take to build a salon website? It depends on the complexity of the website. A simple website with a few webpages  like services, contact and photo gallery can take anywhere from a few hours to a day to set up using a platform like Wix. If you want custom features like online booking, eCommerce functionality or unique designs, it may take several days to a few weeks . Which is the best salon website builder? The best salon website builder depends on your specific needs and budget. However, Wix is often a top choice for salons due to its user-friendly interface, drag-and-drop editor, industry-specific templates and features like online booking, customizable forms and eCommerce support.  What is the best domain extension for a salon website? The most common and trusted domain extensions are .com and .net. However, if your preferred .com or .net domains are unavailable, you can consider industry-specific extensions like .salon, .beauty or .spa.

Turn your ideas into a website you love with Wix →   Ready to create a salon website? A beautiful, functional website can help your beauty business stand out, attract new clients and make managing bookings and services easier with an online scheduling tool . From showcasing your portfolio to highlighting your specialties, your website becomes the perfect online extension of your salon or other service business idea . With the right tools and a clear plan, building a website that reflects your style and supports your business goals is easier than you might think. Follow this step-by-step guide to launch your salon’s website and start making an impact online. Get online instantly with a free salon website builder designed for beauty pros. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a salon website This guide covers the key steps to launch a salon website that attracts clients and runs smoothly. Start by choosing the right website builder. Then pick a website template or use AI to create a design. Next, choose a domain name and website hosting. Design your site to reflect your salon’s style, and finally, promote and launch it to reach new clients. Step What to do Choose a website builder Pick a platform that makes it easy to design, host and manage your salon website. Select a template or use AI Choose a pre-made template or let AI create a custom design that reflects your salon’s style. Pick a domain name and set up hosting Choose a memorable domain and reliable hosting so clients can find your site online. Design your site Customize colors, fonts, logo and visuals to match your brand and showcase your services. Promote and launch Share your website on social media and other channels to attract new clients. Read also: How to create a website How to start a business How to create a salon website Choose the right website builder Select a website template or use AI Choose a domain name and website hosting Design your site Promote and launch your website 01. Choose the right website builder A website builder should make it simple for you to create and manage your salon’s online presence without needing design or coding skills. The best platforms give you full creative control with intuitive drag-and-drop tools, so you can customize layouts, update content and keep your site fresh with ease. When evaluating platforms, consider infrastructure, speed and security. A strong foundation ensures your pages load quickly, your booking system works smoothly and your clients have a seamless experience. Cost is important too—choose a plan that fits your budget while still offering professional features like hosting, domain connections and integrated marketing tools. Templates can save you time and provide a polished starting point. Look for salon-specific templates that already include the pages and features clients expect such as services, booking and testimonials. From there, you can personalize the colors, fonts and imagery to match your brand. Expert tip from Esin D. Habif, product marketing lead outbound  at Wix: " As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy for you to do all of those things on the same platform and still deliver as if working with experts in those fields." Waste no time and create your site from start to finish with Wix's website builder . 02. Select a website template or use AI Your website should have the same impact on visitors as a perfect blowout or manicure. Browse through pre-made salon templates that match your aesthetic and functional needs, as well as these health and wellness website templates . Templates are designed to give your site structure while allowing full creative freedom to make it unique. And remember, Wix’s AI website builder can create the website of your dreams for you in seconds. Simply answer a few questions about your salon and AI will generate a ready-to-customize site complete with pre-written copy, images and built-in features like online booking. You can then tweak colors, fonts and layouts in the Wix Editor to make the site truly your own. Learn more about how to design a website with AI , the best AI website builders . 03. Choose a domain name and website hosting Your domain name is how clients find your salon online, so make it memorable and professional. Ideally, include your salon’s name or a relevant keyword like “hairsalon” or “nails” so visitors immediately understand what you offer. Keep it simple—avoid unusual spellings, long phrases or special characters. Before committing, do a domain name search  to see what’s available. If your ideal domain is taken, try a domain name generator  to explore creative alternatives or add your city name to stand out locally. Don’t forget to compare domain pricing  to find an option that fits your budget. Once you’ve chosen a domain, reliable website hosting is essential. Hosting stores your website’s files and ensures visitors can access them without delays. Look for a solution that is fast, secure and scalable as your salon grows. Good hosting supports smooth booking, fast load times and uninterrupted access for clients. With Wix, you can register your domain and host your site in one place, making it easy to get online quickly. 04. Design your site The design of your website should reflect your salon’s style and brand personality. Choose a color palette that complements your space, team and aesthetic. Pick readable fonts that match your brand identity, sticking to a primary, secondary and accent font to keep your design consistent and cohesive. Professional photos are a must. Use high-resolution images of your salon interior, your team and your work to give visitors a real sense of what to expect. Consider creating a logo with a free logo maker if you don’t have one—this will strengthen your brand and help your website feel polished. A well-placed logo in the header or as your favicon adds a professional touch while improving navigation. Your site should also include the essential pages clients expect: Homepage:  Welcome visitors with a strong visual, your salon name, a tagline and a clear call-to-action button like “Book Now.” Services:  List all offerings with descriptions, pricing and appointment duration. Include online booking links to capture clients immediately. About us:  Share your story, introduce your team and highlight your salon’s values to build trust. Gallery/portfolio:  Show off your best work including before-and-after photos if relevant. Testimonials:  Feature client reviews and photos (with permission) to provide social proof. Contact:  Include your address, phone number, email, social media links and a Google Map. Consider placing contact details in the footer on every page. Optional online store :  If you sell products, include an eCommerce section to boost revenue. Keep your content clear and concise. Ask yourself, “Does this information help a client decide to book with me?” If not, leave it out. Less clutter keeps your site approachable and easy to navigate. Try out some beauty logo ideas  or learn how to make a barber logo . 05. Promote and launch your website Have you ever wondered how you can get your website among the first few results that show up on Google when someone searches for a business like yours? Search engine optimization (SEO) ensures your website can be found by people searching for your services. Choose keywords that potential clients are likely to use such as “hair color [city]” or “nail salon near me” and include them in page titles, descriptions and image alt text. Local SEO is equally important. Register your salon with Google My Business and display your location prominently on your site. This helps Google direct clients searching in your area straight to your business. Once your SEO foundations are set, it’s time to share your site with the world. Social media is a powerful tool to drive traffic. Share your website links in your bios, embed feeds on your site and promote individual service pages with direct booking links. Each page having its own URL lets you target the right audience on social platforms or through email campaigns. Expert tip from Lilach Goldis, social media manager at Wix: " Identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site." Monitor your site’s performance with analytics to see how visitors interact with your pages. Use these insights to refine content, improve user experience and increase bookings. Looking for inspiration? Check out these hair salon websites  to elevate your salon's online presence. Why trust Wix’s experts? This article was written by Wix’s in-house experts, who have years of experience helping people create and grow successful websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a website that looks professional, runs smoothly and supports your long-term goals. At Wix, we’ve helped millions of creators, business owners and entrepreneurs bring their ideas online. Our team stays at the forefront of website design, user experience and SEO trends, ensuring the guidance we provide is practical, actionable and rooted in real-world results. You can trust this blog as a go-to resource for every stage of your website journey, from setting up your first page to scaling your site into a lasting online presence. Learn more: Salon marketing strategies How to create a salon website FAQ What should be included on a salon website? A comprehensive salon website should include essential information such as services offered, pricing, business hours, location details and contact information. Feature an attractive gallery showcasing your salon's work, team profiles with stylists' credentials and an easy-to-use appointment booking system. Consider adding client testimonials, special promotions and relevant blog content to enhance engagement and SEO. How do I design my own salon shop? Designing your salon involves considering both aesthetic and practical elements. Choose a cohesive color scheme that reflects your brand, invest in comfortable and stylish salon furniture and ensure proper lighting. Optimize the layout for functionality, providing comfortable waiting areas and efficient workstations. Consider a theme that aligns with your salon's identity and invest in quality salon equipment. Pay attention to details like mirrors, décor and music to create a welcoming atmosphere for clients. How profitable is owning a salon? The profitability of owning a salon depends on various factors, including location, target market, management skills and marketing strategies. Successful salons often focus on offering high-quality services, effective marketing to attract and retain clients and efficient business operations. Proper financial planning, competitive pricing and staying updated with industry trends can contribute to a profitable salon business. How much would it cost to build a website for a salon? The cost of building a salon website can vary based on factors like design complexity, features and whether you hire a professional or use a DIY platform. DIY platforms may cost a few hundred dollars, while hiring a developer for a more customized site could range from a few hundred to a few thousand dollars. Learn more about how much a website costs.

There are a few fundamentals of starting a fitness business, no matter your niche. You need to market your brand to potential clients, manage a schedule of classes and maybe even shoot workout videos to promote your services or train clients virtually. It’s a lot at first, but just so you know, Wix Fit streamlines operational tasks, like managing calendars and onboarding new clients, and modernizes your business with quality live streams and online challenges. But let's back up a bit, because a successful fitness business can take a lot of forms. A fitness business is any company that offers a fitness service, either in person or online—or both. Popular fitness businesses include yoga or Pilates studios, CrossFit boxes and kickboxing gyms. Whether you’re a personal trainer or the owner of a studio or gym, you have the power to make your fitness business truly your own. Start building a fitness website that motivates and converts. 11 steps to start a successful fitness business: Discover your niche Create a business plan Fund your fitness business Find your space Create a website Offer online classes and sessions Make bookings a breeze Implement a clear payment process Choose your app Engage clients on social media Analyze your performance 01. Discover your niche Before you dive into the business essentials, you’ll need to establish your specialty and fine tune your brand. Do you want to start a gym business ? Are you interested in learning how to make money as a personal trainer ? You’ll need to obtain the right personal training certifications to establish your authority. Once you’ve pinpointed your niche, research it like it’s your job (because it is). Understand your target audience, the specific clients you’re trying to reach and your competition when it comes to starting a service business . Important FYI on that last part: Your competition is both local and virtual, so don’t limit your competitive research to gyms in your neighborhood. You’ll need to develop your personal fitness brand from all angles to stand out in a dense wellness space. Look at relevant YouTube channels, Instagram accounts and TikToks, too. 02. Create a business plan Next, it’s time to plan. Do you have a name for your business? If you need help, check out the Wix Business Name Generator , which offers ideas based on a few questions about your business. Be inspired: Fitness business name ideas , Gym business name ideas Once you have a name, it's time to create a logo that represents your brand and goals. You can look at fitness logo ideas beforehand to understand the kind of look and feel you should be aiming for, or learn how to make a fitness logo . Then, to start a business you’ll need first a business plan. A business plan is a professional document that outlines the purpose, goals, strategy and financials of your venture (things like gym equipment, rent, insurance and staff wages). It usually includes a summary of your business, industry and customer analysis, an operational plan and financial projections. You can tailor yours to fit your needs. You can read more about creating a business plan here. Lastly, you’ll need to choose a business structure (sole proprietorship, LLC , corporation , etc.) and register your business . The business structure you choose depends on many factors such as the amount of personal liability you're comfortable with and how many people you plan to hire. (Read more about the many business structures .) 03. Fund your fitness business The cost of starting a gym varies a ton, especially whether it's a digital gym or a physical one. The latter can cost anywhere from $25,000 for a small studio with minimal equipment to over a million dollars for something more involved. So, how are you going to pay for your gym? Your options are essentially: Fund it yourself Partner with an investor Secure a business loan The more you invest in your gym personally, the more say you'll have in running it. If you've maxed out your savings, consider a loan through the U.S. Small Business Administration , which works with lenders to support small medium businesses . 04. Find your space Even if your business is virtual, you'll need to think about where you'll shoot your workout videos and run your online sessions. It helps to have a cohesive look to your set, so find a well-lit room in your house and stick to the same location for each video in your series. If you plan on training clients outside, check out our guide to green exercise. Of course, renting a space for a full-on fitness facility requires more effort and money. The good news is, plenty of landlords are willing to negotiate rent right now. (Tip: Hire a lawyer to do the negotiating for you.) 05. Create a website You’ll need to build a fitness website to display your services and allow for online bookings. When making a website think of it as the center of all the action—the place where people come to learn more about you and your services, sign up for a membership, book a session with you, watch your training videos and purchase your apparel. Wix Fit offers different fitness website templates with built-in booking capabilities. Other marketing features—live chat, email campaigns, social posts and SEO—can drive traffic to your site and help your business grow. You’ll also need to choose a hosting plan and a domain name . Here are a few elements worth adding to your fitness site: Photos: Add a photo gallery of your sessions with clients, your gym or studio and events. Photos are an integral part of your fitness business website design , so make them count. Videos: Learn how to shoot a workout video like a pro and display workout demos or offer full training videos. (Try the Wix Video Maker .) eCommerce: Build your store to sell fitness equipment, healthy foods and apparel. Testimonials: Feature recommendations and personal stories from your clients. Your contact information: Include your name, phone number, email address and social channels so that clients can reach you. FYI: A custom email address looks more professional than your personal one. A blog: Start a blog to share the latest fitness industry trends, workout tips or personal stories. Get started with a blog maker. An SEO strategy: Implement strategies that help your site rank higher in search results. These SEO tools will give your site a boost. Scheduling : Use an appointment scheduling app in order to secure bookings. Learn more about how to build a website  and start creating your online fitness hub today. 06. Offer online classes and sessions Integrate Zoom directly with your site, so you and your staff can easily host classes. Even if your training is better done in pairs, like martial arts, you can still demo drills and exercises online to supplement your in-person training sessions. This is called hybrid fitness. There are a few ways to up your Zoom exercise game: Bring extra energy. You need to smile more on camera to make up for the physical distance. Tell clients to sign in early to account for any technical issues. Save time for questions. People enjoy chatting before and after class. 07. Make bookings a breeze Use online scheduling to list your services, plus relevant info (the instructor's name, duration of class, price, location and so on). With Wix Fit, clients will be able to add the session to their calendar, then receive automatic email reminders, all without any additional work on your part. How to use Wix Fit's online scheduling solution: Choose your offerings: Offer group or individual sessions, classes or courses, package deals, sets of sessions or full membership plans. Sync calendars: Sync with Google Calendars to track sessions. Receive real-time notifications: Once a client books a session, you and your staff immediately receive an email update. Waitlist when necessary: If a class is booked, clients can sign up for your waitlist and receive an automatic notification if a spot opens. Provide a member login: Invite clients to become members, so that they can automatically sign in to your website or access your services on mobile. 08. Implement a clear payment process Your payment process should be transparent and direct. Clearly list the plans on your site and explain the specific benefit of each membership and package. As a general rule, offer no more than three plans, so you don't overwhelm your clients with too many options. Note: With the Wix Bookings app, you can accept both full and partial payments, both online and in person, and clients can save their credit card information to pay for future sessions. 09. Choose your app Mobile matters: More than half of people say they wouldn't recommend a site with a lousy mobile interface. Invite members to book your services and pay directly from their phone via the Fit by Wix app or the Branded App by Wix . They function the same way, but the latter app allows for your own branding. As the business owner, you'll use the Wix app. It's a free extension of your website, meaning you can do everything you can do on desktop, just on mobile. 10. Engage clients on social media Some fitness businesses operate almost exclusively on social media. Even if your primary business is a physical gym, remember that potential members will often check out your Instagram page to see what you're about. Treat it the same way you would your website and invest in visuals that represent your brand and use it to develop your networking skills. You can use the same photos and videos on your website and on Instagram, and be sure to respond to clients who interact with you. 11. Analyze your performance You put in the work, now see if it paid off. Use analytics to measure your progress and gain a deeper understanding of your fitness business. View detailed information about new and returning clients (such as average class attendance, total sessions booked and no-shows). This kind of info paints a clear picture of what’s working for your business—and what's not. Integrate customized reports using Wix Analytics to make adjustments (like offering more of one class). You’ve got to know what your clients like to give them what they like. How to start an online personal training business Find your niche and own it. Strength training, weight loss or quick workouts for busy professionals—specializing helps you stand out. Create a signature program that solves a real problem and set up a website with easy booking, clear pricing and testimonials to build trust fast. Deliver workouts in a way that keeps clients coming back. Whether it’s live video calls, pre-recorded sessions or a membership site with fresh content, choose what works for you. High-quality videos and clear instructions make all the difference. Use apps to track workouts, meal plans and check-ins so clients stay motivated and see real progress. Spread the word. Social media isn’t just for workout posts—share client wins, behind-the-scenes moments and quick tips to grow your audience. A business podcast or YouTube channel can boost your credibility. Run free challenges or offer a trial session to attract new clients. Collaborate with influencers, engage with fitness communities and turn happy clients into your best promoters. Can starting a fitness business be profitable? Yes, a fitness business can be profitable, but like any business, success depends on various factors such as your business model, location, marketing strategies, competition and the quality of your services. The fitness industry is diverse, offering a range of opportunities for profitability. The following fitness businesses can be profitable if successful. Operating a gym or fitness center can be profitable if you can attract a consistent membership base. Providing a variety of classes, modern equipment, and a welcoming environment can help differentiate your gym and attract customers, while maintaining reasonable operating expenses . Offering personal training services, whether in a gym or as an independent trainer, can be highly profitable. Clients often pay a premium for personalized attention and expertise. With the rise of digital platforms, creating and selling online fitness programs , workout videos, meal plans, and coaching services can be a lucrative venture with lower overhead costs. Running specialized fitness studios (e.g., yoga, spin, CrossFit, Pilates) can attract a loyal customer base willing to pay for specific training styles and experiences. Combining fitness with nutrition and wellness coaching can provide a comprehensive approach to health and attract clients looking for holistic solutions. Selling fitness apparel, equipment, supplements, and accessories can be profitable with the right branding and marketing strategies. However, the fitness industry is also competitive, and success is not guaranteed. To increase your chances of profitability: Understand your target audience and local market to identify needs and opportunities. Offer something unique that sets your business apart from competitors, whether it's specialized classes, innovative equipment, or exceptional customer service. Deliver high-quality services that meet or exceed customer expectations. Develop a strong marketing strategy to attract and retain customers. Utilize social media, local advertising, and partnerships. Create a positive and engaging environment that keeps customers motivated and coming back. Provide consistent and reliable services to build trust and loyalty. Ensure you have a solid business plan that includes budgeting, revenue projections, and expense reports and management. Remember that profitability might not happen immediately; it could take time to establish your brand, build a customer base and refine your business model. Conduct thorough research, plan carefully and be prepared to adapt and innovate as you navigate the fitness industry's challenges and opportunities. Other business ideas to consider starting: How to start an eCommerce business How to start a dropshipping business How to start a farming business How to start a food prep business How to start a flower business How to start a plumbing business How to start a baking business Looking to start a business in a specific state? How to start a business in Arizona How to start a business in Virginia How to start a business in Washington How to start a business in Wisconsin How to start a business in Michigan How to start a fitness business FAQ How to start a fitness business with no money? There are a number of ways to start a fitness business with no money. One way is to start a mobile fitness business. This means that you can provide fitness services to clients in their homes or at other locations, such as parks or community centers. This type of business requires very little overhead, so you can start it with very little money. Another way to start a fitness business with no money is to start a virtual fitness business. This means that you can provide fitness services to clients online through video conferencing or other platforms. This type of business also requires very little overhead, and it allows you to reach a global audience. How hard is it to start a fitness business? Starting a fitness business can be challenging, but it's definitely possible. One of the biggest challenges is competing with other fitness businesses in your area. However, if you can offer a unique and valuable service, you can be successful. Another challenge is that the fitness industry is constantly changing. You need to be willing to adapt to new trends and technologies to stay competitive. Is it worth starting a fitness brand? Whether or not it's worth starting a fitness brand depends on your goals. If you're passionate about fitness and you want to build a business that you can be proud of, then it may be worth starting a fitness brand. However, it's important to note that building a successful fitness brand takes time and effort. You need to be patient and persistent if you want to be successful.

Get started by:  Creating an online store →  |  Getting a domain → Ecommerce is the online exchange of goods and services over the internet. It involves online transactions between businesses (B2B), businesses and consumers (B2C) as well as between consumers and consumers (C2C). Ecommerce encompasses a wide range of activities, including electronic business, online shopping, online marketplaces, electronic payments, online banking and online auctions. Ecommerce is an integral part of the modern global economy. Over the past couple of decades, it has transformed both the way we shop and the way we do business. In fact, eCommerce is on track to take over traditional retail sales altogether. According to Nasdaq, by 2040, eCommerce could facilitate as much as 95% of all retail sales . By 2027 it's on track to account for around 23% of all retail sales. With Wix, it’s easier than ever to set up an eCommerce website . Using a free website builder , you can build your store that lets you sell products or services anywhere in the world, manage payments and customize your site to fit your brand. If you’re brand new to eCommerce, you’ve come to the right place. This article will answer all of your questions about the world of online retail when it comes to starting a business . What is eCommerce? Ecommerce (short for “electronic commerce”) is an umbrella term for any transaction done over the internet. Ecommerce can involve the sale of physical or digital products as well as services of all types, from scheduling a yoga class to booking a hotel. It's like a digital marketplace that's always open. In an increasingly digital world, eCommerce, as a type of business , is more prominent than ever. The U.S. Census Bureau reported that eCommerce sales totaled $277.6 billion  during the second quarter of 2023 alone. And according to Statista, global eCommerce sales are forecast to reach $8.1 trillion  by 2026. When did eCommerce start? Ecommerce traces its roots back to the late 1970s and early 1980s, when foundational technologies like Electronic Data Interchange (EDI) began to shape digital transactions. EDI allowed businesses to exchange documents like purchase orders and invoices digitally, replacing traditional paper forms and streamlining operations. Around the same time, teleshopping emerged as a precursor to online retail, enabling consumers to order products through television broadcasts and phone hotlines. The 1990s marked a turning point in eCommerce, driven by the widespread adoption of the internet and the emergence of pioneering platforms like Amazon and eBay. Founded in 1994 and 1995 respectively, these companies revolutionized online shopping by connecting buyers and sellers on a global scale. How does eCommerce work? Here is a simplified overview of how an eCommerce transaction works: A customer visits an eCommerce website, marketplace or app and browses the products or services offered. If the customer finds something they want to buy, they add it to their ecommerce shopping cart . The customer proceeds to checkout, where they enter their shipping and billing information and select a payment method. The eCommerce merchant processes the payment and ships the product or provides the service to the customer. Each of these steps could look a little different depending on the exact nature of your eCommerce business . For example, you could partner with a third-party logistics company to handle packaging and shipping for you. Or instead of selling retail  goods, you may choose to sell online services or courses that don’t require any physical inventory. At its core eCommerce includes: Supply chain ecommerce management Inventory management Data collection and security Electronic funds transfer Shipping services Ecommerce now comes in many shapes and sizes and often involves multiple players. It also involves a variety of touchpoints, including a well-built website. Learn more: Ecommerce vs. retail What is an eCommerce website? If you want to succeed in your endeavor, it's crucial to know how to create a website  that's tailor-made for eCommerce. Simply put, an eCommerce website allows your business to sell products and services online. It's a digital storefront where your customers can browse, select and purchase items (see eCommerce website development). A typical eCommerce website includes features, such as: A desktop and mobile interface A product catalog with product descriptions and images A shopping cart software system for customers to keep track of the items that they want to purchase A checkout process  where customers can enter their shipping and billing information Secure website security features  to ensure the protection of your data and that of your customers High uptime and site reliability  to handle large numbers of traffic to an ecommerce site - Wix sites have 99.99% uptime, for example Secure payment processing Order tracking and customer support resources Types of eCommerce businesses The main types of ecommerce include the following: Business to consumer (B2C) Business to consumer  is one of the most common types of eCommerce models. B2C businesses sell goods and services directly to the end customer, and can include anything from physical products to online services. Think: Amazon, Nike or an online tutoring business. Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this  Wix vs Squarespace  guide. Business to business (B2B) Business-to-business models are also very common, and refer to companies that provide goods or services for other businesses. B2B eCommerce covers a wide range of businesses, including wholesalers, raw material manufacturers and service providers. Consumer to consumer (C2C) Any transaction done between two people, rather than business entities, is considered consumer to consumer. This type of business  model includes transactions done on platforms such as eBay or Craigslist, or on social media marketplaces like Facebook Marketplace. Consumer to business (C2B) Consumer to business covers services provided by individuals, for businesses. This model is often used to include freelancers and other small service providers. A common form of C2B is when a business purchases stock images, videos or music created by individuals. Consumer to government (C2G) Consumer to government involves individuals using online platforms to interact with governmental services, such as paying taxes or fines. Examples include filing taxes through IRS e-file or paying parking tickets via municipal websites. Business to government (B2G) Business to government provides products and services for the federal or local government to purchase. These include a wide range of sectors like cyber security, waste management, urban planning, etc. Government to business (G2B) Government-to-business transactions reverse the B2G model. This model is often used to refer to information that companies can purchase access to, such as blueprints or legal files. Learn more: Best eCommerce platforms Examples of eCommerce business models There are several types of common eCommerce businesses that operate under the structures listed above. A useful way of breaking them down is by explaining the various types of products or services they offer. Dropshipping Dropshipping  is a business model in which you can sell products online without physically holding any inventory. Think of it as being the middle-person who connects the customer with the manufacturer or supplier. Get started dropshipping now. When a customer places an order for a product in your online store, the order details are forwarded to a trusted supplier, like Modalyst . (Alibaba, Taobao and Aliexpress are China based suppliers and wholesalers popular with global drop shippers). The supplier then ships the product directly to the customer. When you start a dropshipping business , you don't have to stress about logistics , manufacturing , inventory , warehousing or order fulfillment. You're also not limited by space—you can sell an unlimited array of products. Take Wix merchant The Boho Birdy , for example. The Australian e-tailer offers a wide array of clothing, including colorful boho, beach and bridal fashion, housewares and baby items to a global customer base. According to the store’s FAQ page, it partners with “suppliers and manufacturers to ship directly to … the customer.” Try our dropshipping website builder  to launch your eCommerce business  today. Print on demand (POD) The print-on-demand business model is a form of dropshipping. As a business owner, you’ll create designs and artwork, then select what products you want those designs printed on. A third-party supplier or print on demand company like Printful  handles the actual printing, fulfillment and shipping. When starting a print-on-demand business , you can choose from all kinds of products to offer, spanning T-shirts, hats, coffee mugs, phone cases, stickers and more. Plus, you have the freedom to experiment with designs until you hit your stride with one that takes off with your customer base. For example, Wix user LemonMade Apparel  operates a print-on-demand business model that partners with social media influencers. From LemonMade’s storefront, buyers can browse shirts, tote bags, ornaments, stickers and other merchandise for their favorite influencer. Both LemonMade and the influencers receive a portion of the sales. Start building your print-on-demand shop today with Wix . White labeling While labeling is another form of dropshipping where you can create your own brand without the need to develop products from scratch. With white labeling, you’ll sell products that are already successfully produced by another company under your brand name. Your company name, logo and designs will appear on the packaging. The white label provider handles product development, manufacturing and fulfillment. Private labeling Private labeling involves selling products under your own brand, but having them manufactured by a third-party. This is a common practice for eCommerce businesses that don’t have the capabilities, space or capital to handle their own manufacturing. Private labeling differs from white labeling in that the products are unique and exclusive to you and your business, while white labeled products are generic. Some providers will also handle fulfillment for you. This approach lets you build a unique brand identity without the headache and expense of product development or manufacturing. Ghost commerce Ghost commerce  also involves selling products under your own brand while keeping the source confidential. The foundation of a successful ghost commerce operation lies in establishing a website or online store, producing engaging content, and cultivating a strong social media presence. Characterized by low operational costs and straightforward setup, this model allows you to operate efficiently, relying on your marketing capabilities and customer service skills. Like dropshipping, you will want to find a reliable manufacturer to partner with. Subscription service Finally, another common eCommerce business model is subscriptions. Subscription box services  help you gain repeat orders and customer loyalty. For a set price, your company will create and/or curate a package of products or services delivered at set intervals—usually every month or every three months. You can offer incentives for long-term commitments at a reduced monthly cost (e.g., offering a 15% discount if a customer buys a three-month subscription rather than one month). Common examples of subscription services include meal prep delivery (like Hello Fresh or Blue Apron), fashion boxes (like Stitch Fix or Nuuly), streaming services (like Netflix or Hulu) and software as a service (like Adobe Creative Cloud or Ahrefs). Wix user House of Suppliez  utilizes this model in addition to their offering of supplies and classes for professional nail and lash technicians. Their monthly subscription box offers a curated collection of nail and lash products for professionals in the industry. Learn more: Shopify alternatives Wix vs Shopify WordPress alternatives Types of eCommerce products Physical products Businesses that sell their own physical products online are common, and are often what people refer to when they mention eCommerce.These online stores include both retailers and wholesalers that sell any sort of physical product; this could include clothes, books, groceries, gardening accessories, artwork, etc. Most businesses that sell physical goods online operate through their own store website, and/or as a merchant on an eCommerce marketplace like Amazon or Etsy. Artist and Wix user Lauren Simpson  is a great example. Lauren’s website and online shop features prints, cards and stickers depicting an incredible series of paintings inspired by the Alaskan wilderness. Services There is an endless variety of services you can purchase online, from hiring freelancers to streaming movies. As such, not all service-based eCommerce businesses operate similarly. Many business owners sell their services on their own website or on a dedicated platform for similar services. It’s also not uncommon for a business to ask first-time customers to contact them or fill out a form, rather than purchase the service upfront. This often depends on the type of business, as well as the clientele. Digital products There’s a type of eCommerce product that’s sort of in between physical products and services—digital products. This sector has gained popularity over the past couple decades with the growth of online retail. It includes software, music files, in-game purchases (in video games) and more. Digital products are the easiest to provide to the customer, as it’s just a matter of enabling a download. They also have the added benefit of being freely duplicatable, as opposed to a physical product, which requires manufacturing. See Sewn Ideas  for inspiration here. This Arizona-based online shop offers a complete line of PDF patterns for various shapes and styles of handbags, designed for everyone from beginners to advanced sewers. Once you pay for a pattern, you also unlock a password to access instructional videos. Pros and cons of eCommerce There are many reasons to start an online business. But before you start bouncing around eCommerce business ideas , it’s important to understand what advantages and challenges eCommerce holds. Benefits of an eCommerce business Low investment and operational costs : Compared to a physical brick-and-mortar storefront, eCommerce requires a much smaller initial investment. Instead of renting a location and remodeling it to create the perfect store, you simply need to create a website. Operational costs are also much lower, as you can avoid the rent and high utility bills associated with physical storefronts. Learn more: eCommerce vs. brick and mortar Stays open 24/7 : Online stores and online auctions, as opposed to physical businesses, aren’t limited to business hours. An eCommerce business can operate 24/7, always generating income, even when you sleep. Reaches more customers : By operating your business online, your clientele isn’t limited to a physical location. Your online store or mobile eCommerce app can cater to customers around the world, shipping internationally from day one. Ecommerce in emerging markets, such as China and India , is also on the rise in terms of both sellers and buyers. Fast and easy for customers : Letting your customers order their products online and receive them at home makes the purchasing process much faster and simpler than going out to the store. Online shopping also gives them the additional convenience and flexibility of payment options, such as one-click purchases via digital wallets such as PayPal or Apple Pay. This means customers are more likely to make impulse buys, as well as come back for more, given they’re happy with your products. Facilitates omnichannel retail  and selling : Thanks to platforms like Wix that let you manage multiple sales channels in one place, you can easily list one product on various online platforms—online store, mobile app, social media (Tik Tok for example), online marketplaces (Ebay, Etsy, etc.)—to increase your chances of making a sale. Easily scalable : Scaling up an eCommerce business is much easier than scaling up a physical one. Sure, you may need more storage and have to hire a few employees to deal with order fulfillment and other tasks, but you won’t have to find new locations or hire enough employees to run an entire store. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. Challenges of an eCommerce business Harder to interact with customers : Most of the disadvantages of eCommerce stem from the inability to physically communicate with your customers. This makes it harder to understand their needs and to make sure they’re happy with your business. To counteract this, it’s important to keep in touch with your customer base however you can, be it social media, emails, surveys, etc. Shoppers can’t try before they buy : In an online store, customers can’t physically try on clothes, test gadgets or even get a general feel from just holding an item in their hands. Many online stores offer a free return policy to ensure their customers don’t hesitate. Great product photos and videos can also help give your customers a better understanding. Learn more about ecommerce photography in our guide. Faulty tech can ruin sales : When your business is online, any error or bug can cost you. There are many unexpected hurdles that can pop up—transaction errors, glitchy page designs, server crashes and more. These can not only botch a sale, but also deter customers from coming back to your online store. Make sure to build your website and store using a platform with a history of site reliability . Wix, in particular, has a proven track record of minimizing these issues. Crowded and competitive : In many cases, eCommerce is more competitive than physical retail. Rather than compete with other businesses in your town or neighborhood, you’re competing with the entire world. Things can get ugly trying to compete on product and shipping prices, especially with bigger companies that can often undercut you on both. Good marketing is the key to success in eCommerce and standing out from the crowd. Where different types of eCommerce take place Ecommerce can take place in spaces all across the internet. Different types of eCommerce  can take the following forms: Online store : An online store  is the most straightforward and customizable option for eCommerce. A platform like Wix  allows businesses to create and manage their own online stores easily. Its success can be attributed to its user-friendly interface, scalability, affordability and wide range of features. Social commerce : This is the practice of selling products through social media platforms. Businesses can create online stores on these platforms or use them to promote their products and generate sales. These days, you can even conduct transactions directly through social platforms in most cases. Some popular social commerce platforms include Facebook, Instagram and Pinterest. Mobile commerce (mCommerce) : This is the practice of buying and selling products through mobile devices. Mobile commerce is becoming increasingly popular as more people use their smartphones and tablets to shop online. Some popular mobile commerce platforms include apps from Amazon, eBay and Walmart. Online marketplace : These are websites that allow sellers to list their products for sale. Some popular marketplaces include Amazon, eBay and Etsy. Marketplaces offer a variety of benefits for sellers, including access to a large pool of customers, reduced marketing costs and simplified payment processing. Getting started with eCommerce If you’re looking to create an eCommerce business, starting an online store  is a great first step. These five steps will get you off on the right foot: How to start an eCommerce business in 5 steps Choose what to sell online   Build and design your online store   Find a manufacturer   Find shipping partners   Connect a payment provider   01. Choose what to sell online The first thing you’ll need to do before you learn how to sell online  is decide on what you actually want to sell. Start by identifying your interests and passions. It's much easier to dive into a project when you're enthusiastic about it. Then, do some market research, taking notes on what similar online stores are doing. Look at trends, including what's popular, what's unique and what’s profitable. Don't be afraid to fill a niche—it's often where the magic happens. Remember, your products should not only resonate with you, but should also resonate with your potential customers. 02. Build and design your ecommerce website To start your online store, you’ll need to make your own website to sell  using a platform that can facilitate eCommerce. That’s where Wix comes in. Wix is an all-encompassing, end-to-end solution for e-tailers of all sizes. Through Wix, you can sell goods through your online store, social media and sales channels, or in-person with Wix point of sale  software. You can additionally manage shipping, inventory, shopping cart software, marketing, analytics (track your ecommerce metrics ) and more, all from one unified dashboard. Once you build your website and create your store, it’s time to design it.  Ecommerce website design  is crucial in creating a positive shopping experience and can make or break an eCommerce business. Wix offers hundreds of designer-made online store templates  that you can customize to your own preferences. It’s time to design your dream store. Sign up  for Wix today. 03. Find a manufacturer After you’ve decided on a product, or line of products, you’ll need to figure out how to manufacture them. The type of manufacturer you need to find  depends entirely on what kind of products you’ll be offering, and how many. Alternatively, you may choose to dropship or only offer digital products and services, in which case you may not need a manufacturer at all. 04. Find shipping partners Shipping is a big part of any online store. You want every single customer to receive their products fast and in one piece. To pull that off, you’ll need a great eCommerce shipping  company. Look for a shipping company with a track record of reliability; remember, your own business reputation is at stake with each delivery. Speed is important, too, since fast delivery times can give you an edge in online shopping. Finally, consider excellent customer service. When things go wrong, you need a shipping partner who can address concerns quickly and efficiently. Again, for business models centered around services, digital goods or dropshipping, you may not need to worry about this step. But, for digital sales, you still need to make sure your products are distributed properly, meaning emails go out without errors and download links are always live. 05. Connect a payment provider No business is complete without getting paid. You'll need to connect your online store to a payment solution system or process, like Wix Payments in order to accept online payments . To ensure customers always have a comfortable way to pay, you may want to provide several payment options, including credit cards, Buy Now, Pay Later, mobile payments and digital wallets like PayPal. How to make eCommerce work: marketing strategies and tips to get started The importance of marketing in your eCommerce strategies can’t be understated. It’s a critical part of gaining new customers, as well as retaining your existing clientele. No eCommerce business is complete without it. Below are a few important ways to maximize your marketing efforts. Optimize your online store’s SEO One of the most important ways to drive traffic to your online store is by optimizing it to appear higher in search engine results. This is called SEO (search engine optimization). Boosting the SEO for your online store isn't difficult; it's about consistency and knowing your audience. Start by understanding what your target customers are searching for, and tailor your product descriptions to those keywords. Make sure you answer their search questions. Next, make sure your website is easy to navigate, loads quickly and is mobile-friendly. Good SEO is a marathon, not a sprint. Make use of content marketing Content marketing is a common practice in starting a business  of any type. In short, it means creating engaging blog posts, newsletters, social media posts and other content to attract visitors to your website. Using content marketing wisely, in conjunction with SEO, can have a huge impact on your store’s traffic. Utilize Facebook and Google Ads Facebook Ads and Google Ads are two of the most common paid advertising channels for eCommerce, and they can be very effective. Between Facebook, Instagram and Google, you can cover an enormous share of all internet users. With all that reach, you’ll need to be very precise when setting up your campaign, or you risk spending your marketing dollars on the wrong audiences. Wix can help you with built-in functionality to create, run and manage Facebook and Instagram Ads , as well as Google Ads . Stay in touch with your customers using email Marketing emails are a great way to stay in touch with your customers after you start an online business , letting them know about new products, sales or even to send a friendly holiday greeting. Email marketing is considered to have one of the best returns on investment (ROI) in eCommerce marketing; WebFX reports that this can be as high as 4,400% . Another great eCommerce marketing tool can be creating flash sales which you can promote via email. Improving eCommerce with data: the what and how Improving eCommerce with data involves using a number of techniques and best practices, among them—leveraging customer insights, purchase patterns and website analytics to optimize your online shopping experience and drive sales. By analyzing customer behavior data, you can personalize product recommendations, improve user engagement and increase your online store conversion rates. At the same time, tracking metrics such as cart abandonment rates, click-through rates and average order value helps identify areas for improvement in the sales funnel. Data can also can reveal trends and preferences, guiding inventory management and pricing strategies to align with demand. A/B testing different website elements, such as product descriptions, images or call-to-action buttons, can help you make data-driven decisions that improve user experience and boost sales. Customer feedback and reviews also provide valuable data for refining products and services. By integrating data analytics tools and continuously monitoring key performance indicators (KPIs),as an eCommerce business owner you can make informed decisions, reduce costs, improve customer satisfaction and ultimately drive profitability. Ecommerce regulations and global guidelines There are many regulations and laws governing the practice of eCommerce globally. In the US many of these can be found here . Examples include the Electronic Signatures in Global and National Commerce Act which validates contracts with an electronic signature and is designed to protect consumers who must give consent to a purchase. The Federal Trade Commission Act (FTC Act) aims to protect consumers, including those buying online, from deceptive trade practices - it makes it mandatory for companies to publish a privacy policy, to put in place data security measures (to protect consumers private information and payment details) and puts the onus on businesses to refrain from false advertising in any form. Other countries have enacted similar legislation or bolstered it as eCommerce grows in popularity, for example: The Australian Consumer Law (ACL) Consumer Guarantees Act and the Fair Trading Act, New Zealand UK Consumer Rights Act Distance Selling Regulations, UK E-Commerce Law of China, enacted January 2019 Ecommerce trends, current and emerging: how has the industry evolved Ecommerce continues to grow both in terms of the number of online stores available and the growing numbers of consumers purchasing online. Over the last few years a few trends have emerged including: Omnichannel shopping Integrating physical and digital shopping experiences for a seamless customer journey. Let's say a consumer searches for shoes on her phone. She researched a specific brand. Later that day or week she receives a targeted email from the shoe brand she researched earlier. She then visits the brand's physical store to try on the shoes. Maybe she then uses the mobile app to pay and receives an SMS receipt. Or the shoes are not in stock in store in her size, so the sales assistant helps her order them online with delivery to her home. Mobile-first shopping Consumers shop on their phones, this has been a rising ecommerce trend for a while now. However an emerging trend is big ticket purchases from the mobile. Many consumers still prefer to make big purchases, such as airline tickets or furniture, from a computer. ecommerce retailers are trying to shift this focus to get more sales made from mobile due to its accessibility, buy from anywhere. Social commerce Selling online via social media has taken off in a big way, whether it's brands directly selling or via influencers. How long consumers enjoy being sold to from social media, remains to be seen with some pushback against sponsored content. In 2022 over US$992 billion was spent on goods bought via social platforms. Thailand and India are the two biggest markets for social commerce. It's anticipated to reach $8.3 trillion by 2030. Sustainability and ethical brands While fast fashion remains popular in the world of online selling, there is a growing shift away from it. Consumers are more aware than ever that often cheap online goods means an impact down the production line, either on the environment or in poor conditions for those involved in their manufacturing. eCommerce brands that that prioritize eco friendly products are gaining in popularity as a result. AI in eCommerce AI transforms eCommerce by creating smarter, more personalized shopping experiences. The AI in eCommerce  market in the U.S. is growing fast and is expected to reach  $17.83 billion by 2034 . It analyzes customer behavior like past purchases or browsing habits to recommend products they’ll love. AI-powered chatbots provide instant 24/7 support, answering questions and resolving issues effortlessly. With these tools, your store becomes more intuitive and engaging, building trust, increasing loyalty and driving sales. What is eCommerce FAQ How to make money with eCommerce? Making money with eCommerce involves creating a successful online business that generates revenue through the sale of products or services. It starts with choosing the right eCommerce model or type. From there you'll need to choose a specific product niche or category to sell. Then, do your market research, choose an online store builder such as Wix, source customers and market your site. What is the difference between eCommerce and eBusiness? Ecommerce is the buying and selling of goods and services over the internet. Ebusiness is a broader term that includes eCommerce but also encompasses other aspects of doing business online, such as customer relationship management (CRM), supply chain management (SCM) and marketing. Is eCommerce worth it? This can be a complicated question to answer. In general, profitability is often what defines ecommerce as worth it as a business model. To understand if ecommerce is worth it for you, it's a good idea to start small and low risk, with dropshipping or print on demand as some good beginner options. You'll also want to consider if the time invested in making your ecommerce business profitable is worth it, while factoring in the time it might take you t make it a success. Is eCommerce easy? E-commerce can be easy, especially when compared to other business models, or challenging, depending on your business idea, experience and capital to fund it. With intuitive ecommerce platforms like Wix, setting up an online store is easier than ever. However, successfully running an e-commerce business requires more than just a website. Other crucial focus areas include marketing, inventory management and customer service, all of which can demand significant time, effort and expertise in order to build a successful business. While the initial setup might seem easy, long-term success with ecommerce requireds dedication and strategic planning. What are the different eCommerce revenue models? Direct sales: Selling products directly to customers through your online store. Many large retailers do this - including Target. Marketplace model: Acting as a platform for other businesses to sell their products, earning commission on each sale. An example of this is Amazon or eBay. Amazon currently holds 37.6% of all ecommerce sales in the US. Subscription model: Customers pay recurring fees for access to products, services, or content. Dropshipping : Partnering with manufacturers who ship products directly to customers, eliminating inventory management. Affiliate marketing : Promoting other companies' products on your website and earning commissions on referrals. What's the future of eCommerce? One of the biggest predictions is the rise of hyper-personalization. It currently exists to an extent with highly targeted email and SMS marketing but it's expected to explode. The combination of data analysis and AI technology to create product recommendations for online shoppers is expected to take off in a big way. Whether consumers will respond positively to the personalization, or negatively due to data privacy concerns, is still unfolding. What's mobile vs traditional eCommerce? Mobile eCommerce is essentially online shopping conducted via smartphones and tablets, while traditional eCommerce includes online shopping across all devices, including desktops and laptops. Mobile commerce prioritizes user experience for smaller screens, focusing on an ease of navigation and a streamlined checkout. Traditional eCommerce often leverages desktop-optimized layouts and features. . How can small ecommerce businesses effectively manage inventory without overstocking or running out of popular items? While tricky, there are ways for even small ecommerce business can find ways to manage inventory more efficiently: Implementing a just-in-time inventory system Using inventory management software to track sales patterns Offering pre-orders for popular items to gauge demand Considering dropshipping for certain products to reduce risk Developing relationships with suppliers for faster restocking How can small ecommerce businesses compete with larger marketplaces without sacrificing profit margins? You can differentiate yourself, even as a smaller ecommerce business by: Offering personalized customer service and product recommendations Creating unique, niche products not found on large marketplaces Telling your brand story to build emotional connections with customers Providing expert knowledge and content related to your products Offering flexible, local or eco-friendly shipping options

Turn your ideas into income with Wix. Secure your domain name →  Freelancers, entrepreneurs and side hustlers can all turn skills and passions into income online. The internet is full of ways to earn, many of them low-cost to start and flexible to grow. This guide shares practical tips and income ideas, plus how a website builder  can help you reach more clients and customers. Ready to take the next step? Build your store  and start turning your ideas into a thriving online business today. TL;DR: how to make money online Making money online is possible through many options like freelancing, selling products, creating content and offering services. Pick a niche you know, build a website to sell or promote your work and grow your audience with social media and AI tools. Start small, stay consistent, avoid scams and diversify your income streams for steady results. The fastest way to start making money online is by securing a domain name that fits your brand. With Wix, you can register your domain easily, establish your brand and take the first step toward building a website that attracts customers and generates revenue.  40 ways to make money online Make money with content creation Create a blog Start a YouTube channel Get into Vlogging Create video tutorials Start podcasting Publish an eBook Write online reviews Generate income from advertising and affiliates Advertise on your website Engage in affiliate marketing Become an influencer Get paid from freelance and services Begin freelancing Offer transcription and translation services Offer virtual assistant services Manage and consult on social media Become a remote customer service representative Build websites and apps Provide remote tech support   Moderate online communities Earn from eCommerce and digital products Sell stock photography and video Offer print on demand Start dropshipping Sell digital products Sell templates or themes Sell secondhand goods Offer paid memberships Sell products online Earn from online teaching and courses Tutor online Offer online courses Become an online coach or consultant Run online workshops Host webinars Profit from side gigs Invest in stocks or cryptocurrency Participate in paid surveys and online market research Rent out your space Play games for money   Cash in on AI Sell AI-generated art and digital collectibles Build custom AI chatbots for businesses Create and sell AI-powered tools or plugins Provide AI data labeling and training services Offer AI-driven research and insight reports Make money with content creation Content you create can turn into income if it helps or entertains others. Writing blogs, posting videos on YouTube or running a podcast can attract an audience that supports your work through ads or sponsorships. Even starting small, like posting tutorials or short videos, can grow into a steady stream over time. 01. Create a blog Make money blogging  by turning your passion into a profitable venture. Blogging might seem simple at first—write what you love and earn money—but there’s more to it. Successful blogging means consistently creating quality content, growing your audience and building value you can monetize through ads, sponsored posts or affiliate marketing. That’s why starting a blog  is a great digital nomad job , giving you the freedom to work anywhere while earning passive income. Learn more: What is a digital nomad The key to making money with blogging is creating content your readers find valuable. As your audience grows, you can earn through display ads, affiliate links or sponsored posts and even sell digital products like eBooks, courses or templates. Offering memberships for exclusive content, sharing your skills through freelance work or consulting and selling niche merchandise are all ways to turn your blog into a real source of income. 02. Start a YouTube channel YouTube offers a powerful platform to reach a vast audience. By starting a YouTube channel  and creating engaging videos, you have the potential to earn through ad revenue, sponsorships and membership subscriptions. According to Backlinko, creators can earn between $1.61 and $29.30 per 1000 views, showcasing the financial opportunities available on the platform. Consistently uploading content keeps your audience engaged and coming back for more. Creativity ensures your videos stand out among the countless others on the platform. Finally, building a connection with your audience encourages loyalty and engagement, further driving your channel's success. Check in with them and see what they want by sending an email blast with a survey. Then, you’ll be able to pinpoint what strikes their fancy and how to monetize those ideas directly on your site.  Learn more: How to make money on TikTok How to make money on Instagram How to make money on YouTube 03. Get into Vlogging Vlogging or video blogging, allows you to share personal stories and experiences in a more interactive format. A vlog is a video blog post that details the vlogger’s day-to-day life or any relevant event they think is worth documenting. A vlog generally runs for around 5 minutes, which is just enough time to get viewers to feel an emotional connection with the creator and come back for more. Platforms like YouTube and Instagram make it easy to reach a wide audience with a ready-made audience eager for engaging and authentic content. Not sure what videos to make? Current hot themes for video include video game streaming and unboxing. Successful vloggers often monetize through ads, merchandise and sponsored content. 04. Create video tutorials If you have expertise in a particular area, creating video tutorials can be both lucrative and fulfilling. Online learning platforms revenue has a projected market volume of  $75.52 billion by 2029 . People are eager to learn new skills and platforms like Udemy and Skillshare make it easy to share your knowledge and tap into this growing market. You can also showcase your videos on your website by using Wix Video. 05. Start podcasting Podcasts are booming, with Grand View Research predicting the global podcast market to hit $130.63 billion by 2030 .   The US is the fastest-growing market and is expected to hit $32.14 billion by the same year. If you're wondering how to make money with a podcast, the key is building a dedicated audience around a niche topic. An engaged listener base opens up opportunities for sponsorships, giving brands a direct way to reach your audience. Listener donations can also become a steady income source if your content really connects. Plus, offering premium content or exclusive episodes can encourage listeners to pay for special access, giving you more ways to earn. Starting a podcast is about reaching people who value your ideas and enjoy your episodes. Brands may pay to be featured and you can earn from affiliate links or listener support. Paid subscriptions give fans access to exclusive content like ad-free episodes or bonus interviews. You can also sell digital products, merchandise, host live shows or use your experience to offer coaching, speaking or production services. 06. Publish an eBook The eBook market has a  projected market volume of $15.33 billion by 2027 , according to Statista. By targeting niche topics, you increase the chances of resonating with specific readers who value your expertise. Platforms like Amazon Kindle Direct Publishing simplify the process of self-publishing, allowing you to focus on creating quality content. Once published, you can start earning royalties, reaching a wide audience and establishing yourself as an authority in your field. 07. Write online reviews Companies highly value consumer feedback because it helps them improve their products and services. When you write online reviews on platforms like Swagbucks or UserTesting, you not only help companies but also have the chance to earn cash or gift cards. By providing detailed and honest reviews, you increase your credibility, making companies more likely to seek your opinion in the future, thus opening up more opportunities for you to earn rewards. Starting an online business  begins with finding a product, service or skill people want. Next, set up a website or online store that’s easy to navigate and mobile-friendly. Build your brand with clear messaging, attractive visuals and a consistent voice. Promote your business through social media, email or content marketing to reach your audience. Finally, test your offerings, track results and adjust your approach to grow and earn revenue over time. Generate income from advertising and affiliates Ads and affiliate links let your online presence work for you. Each click or purchase can bring in money without extra effort on your part. Focus on products or brands your audience trusts, place ads on your website or share affiliate links naturally in your content to start earning. 08. Advertise on your website Having a business site  of your own is a great way to start earning passive income. There are a few steps to take to build a website that makes money online. Learning how to make a website is the first step to building one that makes money online. Start by choosing from professionally designed website templates , picking a domain name  and getting free website hosting . Once your site is live, you can look into ways to monetize it. One popular method is online advertising . With Google AdSense , you can place ads on your site and Google will automatically match them to your content and audience. It’s a simple and free way to earn money with Google AdSense , paying you based on ad views or clicks. Combine this with other revenue streams like affiliate marketing or selling digital products and your website can become a steady source of income. To earn from your website , you can show ads or share products through affiliate links. Brands might pay for sponsored posts, and selling digital products like courses, eBooks or tools brings direct income. Memberships or subscriptions let you charge for exclusive content while freelance services, consulting or merchandise add extra opportunities. You can also host online workshops or offer services through your site 09. Engage in affiliate marketing Affiliate marketing  involves promoting others' products and earning a commission for each sale made through your referral link. The key to success in this field is understanding how to effectively drive traffic to your promotional content. Successful affiliate marketers often utilize blogs, websites or social media platforms to reach a broader audience and increase conversions. By providing valuable content or reviews, they build trust with potential customers, which can significantly boost sales. To find affiliate options, take a look at online affiliate programs such as  Amazon Associates  and the  Wix Affiliate Program . 10. Become an influencer Influencer marketing has grown rapidly in recent years, with brands increasingly seeking authentic connections with their target audiences . This marketing strategy leverages the trust and influence that social media personalities have cultivated among their followers. By building a strong social media presence and actively engaging with your audience through consistent and compelling content, you can attract the attention of brands looking to reach new demographics. According to Sebastian Diaz Mojica  ,international growth manager at Wix: "It's crucial for the partnership to align with the brand's values and message. Brands carefully select influencers who have a genuine affinity for their product. This approach ensures that the collaboration is authentic and consistent with the brand identity." Learn more: How to make money as an influencer Get paid from freelance and services Your skills can become a flexible source of income. From social media management to web development or tech support, people are willing to pay for help. Pick projects that match your expertise, take on clients gradually and scale your services as you gain experience. 11. Begin freelancing Freelancing gives you the freedom to work on a variety of projects. It’s a great way to take control of your schedule and focus on work that fits your interests and skills. Whether you’re making money as an animator , artist, freelance writer , educator or Wix website designer , there’s a growing marketplace ready for your next freelance idea . If you’re considering becoming a freelancer , you’ll need two things to get started: a well-defined area of expertise and connections to potential clients. Once you decide on what services to offer, you can create a freelance website , choose a pricing strategy and begin taking on job opportunities. You can also showcase your videos on your website by using Wix Video . 12. Offer transcription and translation services Transcription and translation services are in high demand in today's globalized world. Businesses and individuals need to communicate across different languages and cultures now more than ever. Whether it's expanding into new markets or connecting with diverse audiences, clear communication is key to success. If you have strong language skills, this could be a great opportunity. One of the best ways to make money from a website  is by offering these services directly through your own platform. Use your site to showcase your skills, share sample work and feature client testimonials to build trust. Adding a booking or payment system makes it even easier for clients to hire you, turning your site into a reliable source of income. 13. Offer virtual assistant services Virtual assistants provide administrative support to businesses remotely. Tasks may include email management, scheduling and customer service. Establish a reliable workspace with the necessary technology to ensure seamless communication and task execution. Create a professional online presence through platforms like LinkedIn to showcase your expertise and attract potential clients. Freelance job sites  for virtual assistants like Belay and Zirtual can help you find clients seeking these services. Learn more: How to make money as a virtual assistant , how to start a virtual assistant business 14. Manage and consult on social media Social media management has become increasingly vital for businesses looking to expand their online presence and connect with potential customers. As a social media manager, your role may include creating and implementing social media strategies, monitoring analytics and engaging with followers. Build your experience by managing your own social media accounts or volunteering for small businesses or non-profit organizations. You can also offer consulting services to teach others how to effectively use social media as a marketing tool. 15. Become a remote customer service representative Many companies are now shifting towards remote customer service representatives to handle inquiries and provide support. This presents a flexible opportunity for individuals with strong communication skills. Training is often provided by employers, making it an accessible option for those looking to enter the field. Some companies even offer benefits like healthcare and retirement plans for their remote customer service representatives, making it a viable long-term career option. Websites like Remote.co  and Indeed list such opportunities, allowing you to work from anywhere. 16. Build websites and apps If you have the technical skills, building websites and apps for businesses or individuals can be highly lucrative. First, consider the demand for online presence; almost every business today needs a website or app to remain competitive. This demand creates opportunities for skilled developers and  web designers . Tools like Wix make web development accessible, allowing you to create professional websites with less effort. If you’re not tech-savvy but have creative ideas, you can always look for a freelance developer to help you build your app. 17. Provide remote tech support    Ever feel like the go-to tech buddy when your friends' Wi-Fi dies or their laptop won’t cooperate? Guess what—there’s real money in that. Small business owners and freelancers are tired of tech headaches and willing to pay someone to keep their gear running smoothly. You don’t need to be a tech wizard. If you’re comfortable with tools like Google Workspace, Zoom, Slack, VPNs or basic troubleshooting, you’re already ahead. Offer services like setting up remote work equipment, fixing software glitches or speeding up a slow MacBook. Use tools like TeamViewer or AnyDesk to handle it all from anywhere. Want to level up? Try offering packages like “Unlimited Fixes for $99/month” or quick 30-minute calls for $50. Keep it straightforward and friendly with a clear message like “Tech troubles? I fix your remote setup without the geek speak” or “Remote support that talks like a human not a robot.” 18. Moderate online communities If you spend a lot of time online and enjoy staying organized, moderating communities could be a great way to make money. Platforms like Reddit, Discord and Facebook Groups rely on moderators to keep conversations friendly, remove spam and enforce rules. Some brands and influencers even pay moderators to manage their growing spaces. You don’t need formal training—just good communication skills, patience and a sense of fairness. To start, join communities you’re already part of and offer to help out or check freelance sites like Upwork or PeoplePerHour where community moderator jobs are in demand. If you’re familiar with certain topics like gaming, parenting or tech that can help you stand out. It’s a flexible side hustle you can do from your phone or laptop and it might even grow into a steady part-time job. Earn from eCommerce and digital products Selling online opens your work to a global audience. You can offer digital products, stock photography, templates, memberships or physical items. Start by creating something small, like a downloadable template, a print-on-demand product or a simple online store, then expand as demand grows. 19. Sell stock photography and video If you have a knack for photography or videography, selling stock images and clips on platforms like Shutterstock or Adobe Stock can be a consistent income source. High-quality and unique content that meets current trends will have the best chance of success. Consider focusing on niche subjects or emerging topics to stand out in the crowded marketplace. Additionally, investing time in keyword research and metadata can significantly improve the discoverability of your work, increasing the likelihood of sales. Learn more:  How to make money as a photographer 20. Offer print on demand Making money with print-on-demand  is a great way to turn your creativity into a business without managing inventory. With print-on-demand, you can design custom products like T-shirts, mugs or phone cases and sell them online without holding stock. Wix eCommerce works seamlessly with print-on-demand services like Modalyst, making it easy to upload your designs and list them for sale. When a customer places an order, production and shipping are handled automatically, so you can focus on designing and marketing . This setup keeps costs low and helps creative entrepreneurs and small businesses start earning with little upfront investment. According to Kevin D'Souza, director of product experience for Vista Corporate Solutions: "Print on demand revolutionizes the way designers, artists and entrepreneurs monetize their creativity. Imagine a seamless extension of your creative process, where your personal print shop, fulfillment center and delivery service converge to bring your ideas to life with minimal to no upfront investment. Kevin also says that, "As your designs captivate more hearts, broaden your canvas by exploring an array of products, from eco-friendly tote bags to designer mugs." To learn more, check out this Print and Ship Design Products Guide from VistaPrint experts . Learn more:  How to start a print-on-demand business 21. Start dropshipping Dropshipping  is a business model that lets you sell products without holding inventory. Instead of stocking products, you partner with suppliers who handle shipping and fulfillment. When a customer buys from your  dropshipping website , the order goes to the supplier, who ships the product directly to the customer. This removes the need for you to manage storage, packing and shipping, making it ideal for entrepreneurs   with minimal investment. Wix offers tools and integrations to streamline your dropshipping business, allowing you to set up an  online store , manage products and automate orders easily. 22. Sell digital products Another form of eCommerce that requires minimal investment and can generate passive income is selling digital products. This could include eBooks, printables, digital art, music or photography. Wix can help by offering an easy-to-use website builder that allows creators to set up an online store quickly, customize their design and manage sales and marketing, all in one place. Learn how to make an eCommerce website  to get started. 23. Sell templates or themes Selling templates is one of the smartest ways to turn your skills into assets. It’s not just about creating something visually appealing—you’re solving a problem people face again and again. A budget tracker, an onboarding packet, a website layout, a client proposal—templates save time, improve decision-making and help users present themselves professionally. Start by looking at your own processes. What do you use repeatedly? What structure do your clients ask for? These tools can be turned into clean, customizable templates people are happy to pay for. Once you’ve created them, templates require little maintenance, making this a low-cost efficient way to share your expertise. Creative niches to explore: Templates people never knew they needed The best-selling templates often hide in plain sight. While flashy designs get attention, there’s a growing need for practical tools—think course outlines, hiring kits, weekly team reports or client intake forms. These templates bring order to chaos, making them a game-changer for small businesses, educators and freelancers working in fast-paced environments. You don’t have to be a designer to create a winner. Clear layouts and usability often beat visual flair. Add thoughtful extras like editable instructions, pre-filled examples or basic automation and your template transforms into a practical solution rather than just another file. 24. Sell secondhand goods You can declutter your own home and sell items that are in good condition but no longer serve you, source products from thrift stores or garage sales to resell at a higher price or consider  consignment . Websites like eBay, Poshmark and Depop offer platforms to list and sell these items online. Utilizing Wix's eCommerce features allows you to easily set up a personalized online store, efficiently manage payments through secure gateways and organize shipping logistics , streamlining the process of running your own small business. Learn more: How to sell vintage clothing How to sell shoes online How to sell print-on-demand t-shirts 25. Offer paid memberships Paid memberships are becoming increasingly popular for individuals and businesses looking to monetize their expertise or exclusive content. This could include access to premium content, online courses, private communities or personalized services. Wix offers a membership feature that allows you to create different levels of membership and manage subscriptions, making it easy to offer paid memberships as part of your business model. 26. Sell products online In addition to selling digital products and dropshipping, you can also sell physical products online. This could be handmade goods, unique items or niche products that people want. DIY things to make and sell , like handcrafted jewelry, home decor or personalized gifts, are especially popular and a great way to turn creativity into profit. You could also source products from local artisans or small manufacturers giving their unique offerings a platform. With Wix, you can showcase your products on a beautiful easy-to-use website, manage orders and inventory  and accept secure payments from your customers. At the same time boost your online store's performance with the Wix AI Site Chat . This AI tool bridges the gap between you and customers by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Earn from online teaching and courses Sharing knowledge can pay off in multiple ways. Tutoring, coaching, webinars, workshops and online courses let you package what you know into lessons others want. Begin with a single tutoring session or a short workshop, then build a course or program for more students over time. 27. Tutor online The demand for online tutors has increased significantly in recent years, with the rise of virtual learning and remote education. If you have expertise in a particular subject or language, you can offer your services by creating a website where you'll conduct your tutoring session. This flexible work-from-home opportunity also allows you to set your own hours and rates, making it an appealing option for students, professionals and retirees alike. Learn more: How to start a tutoring business 28. Offer online courses Set up an online course on your website where you’ll be able to host and stream your classes for all to join. Alternatively, you can sell your course on  Udemy  or another platform that caters to the e-learning crowd. Once your course is live, focus on promoting it effectively and updating the content regularly. This ongoing effort can lead to passive income streams as more students enroll over time. Whichever option you choose, you’ll want to select a topic that’s in-demand and that people will actually sign up for. Give yourself time to thoroughly research and plan your course and edit your filmed content so that it’s polished and looks professional. Think about the topics you are passionate about and have experience in, as this will help you create engaging content. Learn more: Can I create an online course on Wix? 29. Become an online coach or consultant As an online coach or consultant, you can use your expertise and knowledge to guide others towards achieving their goals. This could include helping individuals with personal development, career advancement or business growth. Use social media and targeted marketing strategies  to promote your services and build a strong client base. Add a  scheduling software  to your site, which lets clients book online sessions and pay you directly. Learn more: How to start a coaching business 30. Run online workshops Forget boring lectures—your goal is to create a hands-on interactive experience that leaves people feeling confident and ready to take action right away. Start with a focused topic you’re excited about like building Notion dashboards, landing freelance clients or using AI to organize your inbox. Plan a few takeaways and include activities or demos to keep everyone engaged. You don’t need fancy gear—tools like Zoom, Butter or Google Meet work great for creating a simple and personal experience. When it comes to pricing, $15 to $100 per seat is a solid range depending on your audience and topic. Early-bird discounts or group rates can help fill seats faster. Always record your sessions so you can sell replays to folks who couldn’t make it or want a refresher. Bonus idea: bundle the recordings with templates, checklists or guides to create a mini-course that keeps earning long after the workshop ends. 31. Host webinars Webinars are a great way to deliver powerful presentations that educate and inspire large audiences. Unlike hands-on workshops, webinars focus on storytelling, expert insights and sharing valuable information efficiently—think of it as your virtual seminar. Pick a topic that solves a specific problem or answers pressing questions in your niche. Plan your content so it flows naturally, using slides, live demos or guest interviews to keep things fresh. Keep your audience engaged with polls or chat features but stay in control of the pace to ensure your message lands. Webinars can be monetized by offering exclusive paid content or used as free lead magnets to grow your email list and guide attendees toward higher-value offers like courses or coaching. Always record them—a high-quality replay can be sold repeatedly or used to nurture potential clients. Profit from side gigs Extra income can come from small, practical actions. Paid surveys, market research, renting out space or testing apps and games are simple ways to earn. These side gigs won’t replace a full income immediately but can add up steadily with consistency. 32. Invest in stocks or cryptocurrency Investing in stocks or cryptocurrency can be a lucrative way to earn passive income. However, it requires re Participate in paid surveys and online market research search and knowledge of the market to make informed decisions. Online platforms like Robinhood, E-Trade and Coinbase offer easy-to-use interfaces for buying and selling stocks or cryptocurrency, making it accessible for beginners as well as experienced investors. Online side hustles let you earn extra money using your skills and free time. You could freelance as a writer or graphic designer, sell digital products like printables or online courses or earn with affiliate links by recommending tools you use. Other options include tutoring students online, managing social media for small businesses or running a small eCommerce shop selling handmade items or merch. 33. Participate in paid surveys and online market research Companies are constantly seeking feedback from consumers and they are willing to pay for it. You can participate in paid surveys and online market research  studies to earn money in your spare time. Websites like Survey Junkie, Swagbucks and Toluna offer opportunities to complete surveys and earn cash or rewards. This may not be a significant source of income, but it can provide some extra spending money. 34. Rent out your space If you have an extra room property or even parking spot, you can rent it out. This is a popular option for individuals looking to monetize their space and generate passive income. With  Wix Hotels , you can create a listing of the place, manage bookings, accept payments and better yet, allow guests to book in their own language.  Learn more: How to start a rental property business Passive income online  comes from creating things that keep earning even when you’re not actively working. A blog or website can generate money through ads and affiliate links while digital products like courses, eBooks or templates sell automatically. Memberships, subscriptions and print-on-demand merchandise bring recurring income and even investments like dividend stocks or automated trading can add to your earnings. 35. Play games for money    Yes, you really can get paid to play games—though it’s not always as glamorous as it sounds. Apps like Mistplay (Android) or Swagbucks Live let you earn points or small cash rewards for playing mobile games or completing in-game tasks. While the payouts aren’t huge, it can be a fun way to make a little extra cash especially if gaming is already part of your downtime. To get the most out of it, stick to legit apps that are free to join and don’t require upfront purchases. Try combining a few reward platforms to boost your earnings and focus on games that offer bonuses for progress or referrals. Some players even stream their gameplay on Twitch or YouTube, turning a casual hobby into something more serious. It’s an easy, low-pressure way to earn while doing something you enjoy. Learn more: How to make money gaming Cash in on AI AI opens up lots of creative ways to earn money online. You can make money with AI  by creating AI-powered tools and apps that automate tasks and boost productivity, selling them through subscriptions or one-time purchases. With an AI website builder , you can quickly build professional websites and make the design process faster and easier. For those with AI expertise, providing consulting services can help businesses integrate tailored AI solutions into their operations. On top of that, investing in AI-driven startups presents opportunities for lucrative returns, provided you research and select companies with robust growth potential. You can also leverage AI for content creation, assisting in generating and monetizing high-quality material for various platforms. 36. Sell AI-generated art and digital collectibles AI can generate unique digital art, illustrations and designs that you can sell or license. Platforms like OpenAI’s DALL·E, MidJourney or Stable Diffusion let you create custom artwork in minutes. You could sell pieces as digital downloads, offer limited edition prints or even mint them as NFTs. For example, a small business might pay for AI-generated marketing visuals or an individual collector might buy a unique digital piece for their personal collection. You can also create AI-driven merchandise. Take an AI-generated illustration and print it on T-shirts, mugs or posters to sell online. Websites like Redbubble or Printful make it easy to handle production and shipping. Even hobbyists can monetize their AI art by building an online shop or sharing collections on social media, attracting clients who want custom never-before-seen designs. 37. Build custom AI chatbots for businesses Custom AI chatbots are in high demand for websites, eCommerce stores and customer service. Using platforms like ChatGPT, Microsoft Bot Framework or Dialogflow, you can build chatbots that answer FAQs, recommend products or guide users through services. For example, a local boutique might want a chatbot to answer questions about sizing, availability or shipping in real-time. Beyond customer service, chatbots can help businesses automate bookings, collect feedback or run quizzes and surveys. You could sell fully-built chatbots as a package or offer ongoing maintenance and updates. Even niche businesses like fitness studios or online courses can benefit from chatbots that personalize content, answer questions and improve engagement, making your service highly valuable. 38. Create and sell AI-powered tools or plugins AI-based tools and plugins can solve specific problems for businesses or creators. For instance, you could develop an AI-powered grammar tool for writers, a photo enhancer for photographers or a scheduling assistant for small businesses. Selling these tools as standalone products or subscriptions lets you create recurring income. You can also build plugins for existing platforms. For example, an AI plugin that automatically generates product descriptions or social media captions can save creators hours of work. The key is identifying a repetitive task and automating it with AI, then packaging it so anyone can use it without coding experience. 39. Provide AI data labeling and training services Machine learning models need clean, well-labeled data to work properly, and many companies outsource this work. You can offer services like image tagging, text annotation or dataset organization. For example, a self-driving car company may need thousands of street images labeled or a language model developer might need text categorized for training. This work can be done remotely, in batches or as ongoing projects. By specializing in high-demand areas like healthcare imaging, financial documents or e-commerce product data, you can command higher rates. Platforms like Labelbox or Appen connect freelancers with companies needing this type of work, or you could build your own client base by marketing your expertise. 40. Offer AI-driven research and insight reports AI can analyze trends, summarize large datasets or generate insights that help businesses make decisions. You could offer research services where you use AI tools to produce market reports, competitor analysis or content strategies. For example, a small marketing agency might hire you to quickly generate SEO topic ideas and competitor insights. You can also create specialized AI dashboards that pull data from multiple sources and generate visual reports. A client could get weekly updates on sales trends, social media sentiment or product demand without spending hours analyzing spreadsheets. By combining AI analysis with your interpretation, you provide actionable insights that save time and add real value, making your service highly marketable. Online businesses  often fall into a few big categories: selling products through eCommerce or dropshipping, offering services like freelancing, coaching or consulting, creating content with blogs, podcasts or videos and building digital products such as courses, templates or software. Some also use memberships or subscriptions while others combine several of these models to grow multiple income streams. Online income tips for beginners Making money online isn’t the same for everyone. Success comes down to choosing the right niche, staying consistent, providing value and always learning. The internet is full of opportunities but only those who stay committed and flexible can turn it into a steady income. Start small:  Jumping into online income full time without a backup plan is a big risk. Start small and treat it as a side hustle first. This lets you try out different options like freelancing, blogging or eCommerce while keeping financial stability. Track your earnings, see what works best and scale up from there. Pick a niche:  A common mistake beginners make when starting an online business is trying to take on too much. Focus on a specific niche where you can offer real value. Pick something you enjoy, know well and that has an audience willing to pay. Use tools like Google Trends, Reddit or Quora to research, and check out competitors to see what’s working. Invest in learning:  The online world moves fast and staying ahead means learning new skills to boost your earning potential over time. Whether it’s SEO, digital marketing, video editing, coding or social media growth, investing in your education pays off. Start with free resources like YouTube, blogs or free courses on Coursera and then explore paid courses or mentorships. Be patient:  Making money online isn’t a get-rich-quick scheme—it’s a process. Starting a blog, an eCommerce store or a YouTube channel requires months of consistent effort before results start showing. Set realistic goals, track your progress and use data to improve. Success comes to those who stay persistent and keep refining their strategies. Avoid scams:  The internet is packed with fake job offers and shady schemes promising easy money. Be wary of anything asking for a big upfront investment or guaranteeing unrealistic returns. Before joining a platform, read reviews, check forums like Trustpilot and Reddit and make sure it’s legit. If a job asks you to pay, promises instant wealth or avoids being transparent, it’s probably a scam. Stay organized:  Working online means managing your schedule, projects and finances. Without proper organization, tasks can pile up fast and hurt your productivity. Tools like Trello, Notion or Asana help you stay on top of tasks and deadlines. For finances, try Google Sheets, QuickBooks or Wave to track income and expenses. Network smartly:  Most online opportunities come from connections rather than cold applications. Join groups, communities and forums in your niche. Participate in discussions, share value and build connections. Networking is key, and many freelancers find work through referrals. Connecting with successful people can also open doors to mentorship or collaborations. Diversify income streams:  Relying on just one income source can be risky, especially online. If you're freelancing, think about adding passive income streams like selling digital products, affiliate marketing or online courses. If you have a blog, try monetizing with ads, sponsorships and memberships. The goal is to build multiple income streams so if one slows down, you’ve still got others to fall back on. Focus on quality:  Competition online is tough, so delivering exceptional work is crucial. For freelancers this means creating work that keeps clients coming back. For bloggers or YouTubers great content builds trust and audience loyalty. Take time to refine your work, ask for feedback and keep improving along the way. Manage your time:  Working online can make it tough to stay disciplined. Without structure, it’s easy to waste time on social media or procrastinating. Stick to set working hours, try time management techniques like the Pomodoro method and remove distractions. Apps like RescueTime or Focus Booster can help track your productivity. Treat it like a real job to stay consistent and get results. Reinvest wisely:  Once you start making money online, don’t just spend it—reinvest in growth. Put your profits into better equipment, targeted ads, hiring freelancers or taking advanced courses. Reinvest your early earnings to scale your business faster. Spend on what directly drives growth, not on unnecessary extras. Your path Ways to make money online Turn content into income Blog, YouTube channel, vlogging, podcasting, video tutorials, write online reviews, offer paid memberships, run online workshops, host webinars, run online courses, publish ebooks Offer your skills Freelancing, transcription & translation, virtual assistant, social media management & consulting, remote customer service, tutoring, coaching & consulting, remote tech support, build websites & apps Sell online Dropshipping, print on demand, sell digital products, physical products, subscription boxes, secondhand goods Promote and connect Affiliate marketing, advertise on your website, become an influencer, moderate online communities Get creative Sell stock photography & videos, sell templates or themes, explore AI opportunities, play games for money, create digital art, design printables Engage for cash Take paid surveys, join market research, moderate online communities, play games for money, rent out your space, test websites & apps Invest smart Invest in stocks or cryptocurrency, back AI startups, buy and sell domain names, try peer-to-peer lending Realistic online earning expectations Your first dollars online often come from quick-win activities like freelancing, tutoring or virtual assistant work. These pull from skills you already have and can pay within days but rates stay lower until you prove reliability and quality. More scalable models—blogging, YouTube, eCommerce—require months of building content, traffic and systems before they generate consistent income. Early earnings are proof of concept and growth comes from compounding skills, relationships and exposure. Income potential depends on niche demand, pricing strategy, audience size and the time you put in. Tiered goals help you match your expectations to the earning curve of each model. Mixing short-term cash flow with long-term asset building creates stability while you grow. Immediate income (days to weeks) : freelance writing, tutoring, virtual assistance, transcription, quick-turn design work. Expected range: $15–$75/hour depending on skill and complexity Mid-term income (weeks to months) : affiliate marketing, selling digital downloads, small subscription offers, social media monetization. Expected range: $100–$2,000/month once you have 1k–10k engaged followers or a small email list Long-term income (3–9+ months) : blogging with SEO, YouTube ad revenue, full online courses, niche eCommerce brands. Expected range: $1,000–$10,000+/month after scaling traffic and conversions Hybrid approach : combine fast-cash methods with long-term projects to keep steady income while building sustainable streams Marketing strategies to make money online If you want to make extra money as a freelancer, starting a business  or trying a side hustle, the internet offers more opportunities than ever. US e-commerce sales have hit $1.65 trillion and could nearly double by 2030. Social platforms like TikTok and Instagram are reshaping how people shop, with global social commerce projected to reach $6.2 trillion by 2030 —opening new ways to market your skills and products. Utilize social media Social media platforms are powerful tools for reaching a wide and diverse audience. They let businesses creatively showcase their products or services, going beyond traditional marketing. Engage with potential customers through comments, messages and interactive content to build meaningful connections and foster loyalty. Collaborate with other online entrepreneurs Expand your reach by collaborating with fellow online entrepreneurs. Consider partnering up for joint promotions, where you can both benefit from shared visibility or cross-promote each other's products or services to engage new audiences. Collaborations can enhance brand recognition, strengthen your online presence and drive business success. Offer discounts and promotions Everyone loves a good deal. Offer discounts or promotions to attract potential customers and boost sales. It's important to design these offers in a way that is simple, engaging and effective—ensuring they are easy to understand and appealing to your target audience. Additionally, rewarding loyal customers can foster repeat business, as it makes them feel valued and appreciated. This can be achieved through loyalty programs, exclusive offers or personalized discounts. Invest in targeted advertising Invest in targeted advertising on platforms like Google AdWords or Facebook Ads to effectively reach your audience. Tailor your ads based on demographics, interests and behaviors. This approach helps you connect with potential customers who are genuinely interested in your products or services. How to make money online FAQ What are some of the easiest ways to make money online? Looking for the easiest ways to make money? Go for jobs or ways to make money that can be setup fast and with minimal startup costs. Some of the most popular include dropshipping, print on demand, online tutoring and freelancing. How can I make money online from home? Many of the ways to make money online are easily adapted to do from home. Most popular ways to make money online require nothing more than an internet connection and computer, and so can be done from home or anywhere. These include setting up an online store, creating online courses or content writing. Learn more: How to make money from home What are some other popular ways to make money online? There are almost endless ways to make money online. You can join virtual focus groups which help brands test products or ideas before they go to market. Start a business. as a virtual assistant which allows you to work from anywhere. If you have specific skills or knowledge, the options can be even more varied, from personal finance consulting to voice acting or software testing. What are some ways to make money online that don't require a huge time commitment? If you're looking for ways to make money to fit around other work and family commitments you might want to consider: Freelancing: Offer your skills (writing, editing, graphic design) on platforms like Upwork or Fiverr. You can also create your own portfolio to market and sell your services. Online survey's : Earn small amounts completing surveys, but don't expect to get rich. Micro tasks: Platforms like Amazon Mechanical Turk offer small tasks for quick cash. Is it possible to make money online without any investment? Yes, there are many opportunities to make money online without any investment. For example, you can participate in paid surveys or freelance work that does not require any upfront costs. However, some methods may require a small investment to get started, such as creating a website or purchasing inventory for an eCommerce  business.  So it's important to carefully consider your options and choose what works best for you. How can I avoid scams when looking for online income opportunities? It's important to thoroughly research any online income opportunity before getting involved. Look for reviews, check the legitimacy of the platform or company and be wary of promises for quick and easy money. You can also consult with others who have experience in making money online for advice and guidance. Is it necessary to have a large following on social media to make money? Having a large following on social media can certainly help in generating income, but it is not always necessary. It's more important to have an engaged audience that trusts and resonates with your content. With a strong value proposition and marketing strategy, you can still make money even with a smaller following. Can you make $100 a day online? Yes, you can make $100 a day online, but it takes time, consistency and the right mix of skills or strategies. Some people hit that goal through freelancing, selling products, running a blog or YouTube channel, or combining smaller gigs like affiliate marketing and offering services.

Ready to share your ideas with the world? Start your blog → With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website ? Why does every business seem to have one? You may even ask yourself, how can I start my own blog? In short, many individuals and businesses create a blog to share their ideas and expertise as well as boost their online presence. This article will answer your most pressing blogging questions and help you understand how and why blogs succeed, plus show how you can utilize them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: What is a blog? A blog is a regularly updated website or page written in a conversational tone, often sharing personal insights or professional expertise. Whether you're launching a business or building a personal brand, a blog helps you connect with readers and grow your presence online. In this guide, you’ll learn what a blog is, how it works the different types out there and why blogging is a smart move for just about anyone looking to build trust and stay visible. What makes a blog stand out? Feature Why it matters Fresh, consistent content Keeps your blog relevant and helps improve SEO Clear focus or niche Builds credibility and attracts the right audience Authentic voice Creates a stronger connection with your readers Visual elements Improves readability and adds personality through images, video or graphics SEO-friendly structure Boosts visibility with optimized headings, meta tags and keywords Engagement tools Lets readers interact with your content through comments, shares and CTAs Monetization potential Opens up opportunities to earn through affiliate links, products or ads What is a blog? Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is short for "weblog" (a combined version of the words “web” and “log”). At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates. In fact, many people even make money blogging as professional full-time bloggers. As the publishing world has evolved, and more of it has moved online, blogs have come to occupy a central position in this digital content world. Blogs are a source of knowledge, opinion and concrete advice. While not yet posed to replace journalism as an art form, people increasingly look to trusted blogs to find answers to their questions, or to learn how to do something. What makes blogs especially engaging is their informal and conversational style, making them feel approachable and relatable to readers. Another defining feature of blogs is how they organize content, with posts arranged in reverse chronological order. This means that the newest posts always appear first, keeping the most relevant or timely information front and center. Blogs are always evolving both in terms of how they're created and what they are used for. They can be a vehicle for creativity and for marketing. They're also increasingly created and read on mobile apps, as mobile blogging also comes into its own. Learn more: Website vs. blog , Website vs. blog vs. forums Source: Oxford Languages Who uses a blog? A variety of people use blogs, including individuals, businesses and organizations — both commercial and nonprofit. Bloggers range from hobbyists and influencers to professionals and experts in specific fields. Most blog users have a blog to share their personal experiences, opinions or creative work. Businesses and companies use blogs for marketing, customer engagement and SEO traffic. Educational institutions and nonprofits may also start a blog to share their research, updates and resources. Bloggers can be individuals starting a personal blog or they can be, usually, marketing employees of a business or organization. Bloggers can use a blog to write on anything, common types of blogs include fitness, travel, finance and business, technology and politics. Ultimately, anyone with an interest in communicating with an audience or sharing knowledge benefit from using a blog. What does a blog look like? A blog consists of a series of articles or posts. While the appearance of your blog can vary depending on the platform and design choices made by you as the blogger, here are some common elements you may find in a typical blog and include in your own, keeping in mind the importance of user experience design and web design. Header The top section of a blog often contains your blog's title or logo, along with a navigation menu that helps visitors explore different sections or categories of your blog. You might decide to categorize blogs from the same topic together, for repeat readers who are looking specifically from posts from that area of interest. Content body This is where the content of your blog posts is displayed. Each post usually includes a title, author name, date of publication, and the main content of the post, which can include text, images, videos, or other multimedia. Sidebar A blog may have a sidebar on one or both sides of the main content area. The sidebar often contains additional information or features such as a search bar, recent posts, popular posts, categories, tags, social media links, an about section, and advertisements. You can this part of your blog to help establish your blogs navigation, and site hierarchy to users and search engines. Comments Many blogs allow readers to leave comments on their posts. The comments section typically appears below the main content of each post and may include the ability for readers to reply to comments or upvote them. Before enabling comments on your blog, make sure you have the time and resources to manage comments effectively. You'll need to monitor them for spammy messages which should be deleted, or for messages from genuine readers who you'll need to connect with. Footer The bottom section of your blog usually contains copyright information, links to your privacy policy and terms of service, additional navigation links, and sometimes widgets like a subscription form, social media icons (social share buttons) , or related posts. Blog designs can vary greatly depending on the theme, customization options, and personal preferences that you chose. These elements provide a general overview of what a blog looks like, but blogs may have unique layouts or additional features based on your chosen platform and your design choices. Generally to create and manage a blog, you'll need a blog platform or CMS . Within this you'll also need a domain name and web hosting service like Wix hosting . Ready to start blogging today? Get started with Wix . Types of blogs Different types of blogs cover varying topics, from food and fashion to marketing. Blogs are composed of individual posts on more specific subjects within the blog’s field of expertise. To get started with blogs on social media, check out microblogging . These posts often serve as a platform for discussions, as many blogs have active comments sections. You can think of a blog almost as a newspaper that adds articles and continually maintains the archive. Whether you’ve seen stand-alone blogs or blogs as website sections, you’ve probably encountered blog examples all over the internet. Some of the most popular types of blogs in the blogosphere include: Food blogs Travel blogs Health blogs Fitness blogs Lifestyle blogs Fashion blogs Beauty blogs Parenting blogs, Mom Blogs Business blogs, Finance blogs , Tech blogs Sports blogs Art blogs, Poetry blogs Music blogs Gaming blogs Coaching blogs Interior design blogs Want to learn more about blogging? Visit Wix Learn . Website vs. blog As you now know, a blog often deals with a given topic and is updated with regular posts, mostly in the form of articles. Websites, however, are often broken down into inner explanatory pages, each with varying purposes. This can mean anything from an FAQ page to a welcoming homepage design. These pages are occasionally updated, making a website more static than a blog. Oftentimes websites have internal blogs, while other websites are entirely blogs without any additional pages. When blogs are a section of a larger website, the website provides the bulk of the information and uses a blog feature to keep users updated and engaged. For example, think of an online store that also offers a blog about their various products and how to use them. Blogs that make up the entire website usually rely on the content itself rather than sell a product or market a service. Learn how to make a website . Fashion blog template Importance of blogs Whether it’s personal or professional, a blog provides endless opportunities for a website’s traffic growth. Not to mention, the popularity of blogs hasn't diminished. In fact, the opposite is true: As Neal Shaffer, founder of the digital marketing consultancy PDCA Social says, blogging isn’t dead , “blogs are useful for a lot more than just sharing your thoughts. In fact, 60% of consumers will buy something after they’ve read a blog post on the topic.” Blogging is still important today, for establishing your web present and for the following reasons. Relationship and community building Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. They're an impactful form of information exchange. Essentially, blogs have become a social platform unto themselves and a central part of online community building. For this reason blogs are also a key part of brand management. Your content creation efforts, published via a blog can be used to represent your brand, its values and your products. Monetization Another reason why blogging has become so popular is that many people have started monetizing their blogs . Bloggers tend to make money off of advertisements in a couple of different forms. One of the most common types of advertisements is affiliate marketing . Since bloggers often discuss a given topic and experience in their field, they are reliable sources for those topics. For example, if you've started a travel blog and write about your experiences and what you did in various destinations, your readers might follow your advice. Because you provide information about travel attractions and promote them to your readers, those travel attractions might be willing to pay you to increase their visitor count. Bloggers could also make money on digital ads through an advertising network (such as Google Adsense) or sell their blogs to larger media entities. Easy to create On a technical note, blogs have surged because it has become easy for individuals to create and update their own blogs regularly using a code-less website building platform. And because blogs are about any topic of choice, anyone can choose to create their own. Still not convinced? Let our blogging for beginners guide show you how. Get your blog started with these totally customizable blog website templates Blog templates Personal blog templates Food and travel blog templates Fashion and beauty blog templates News and business blog templates Music podcast blog template Blogging for business, why it matters Here are three ways blogging for business can help you promote your business. Keep customers up to date Most businesses have turned to blogging as an effective form of digital distribution to effectively keep customers or clients up to date. Since blogs are updated regularly, they enable businesses to share company changes, inform users about deals and provide the best tips possible for using their product. Inbound marketing opportunities Blogs also allow businesses to provide a wider breadth of content, thereby helping them attract a larger audience of readers. This tactic is called inbound marketing, and is the act of creating content to draw your audience to your brand. Let’s say you sell flowers and your site offers various bouquets. Logically, anyone looking to buy flowers can find what they need on your site. But, if you come up with relevant blog content ideas with posts like, “How to Care for Your Flowers” then people who aren’t explicitly looking to buy flowers, but searching for similar keywords, could reach your site. You drive traffic to your site as a result. A blog can be an important of wider marketing strategies and more specific content marketing efforts. Blog posts can be repurposed and shared on social media platforms too as part of your social media marketing work. SEO SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines might increase exposure of that website, allowing it to appear closer to the top of the results page. And, of course, the closer to the top of the results a site gets, the more likely people will click on it. Additionally, search engines often look for fresh and timely content. While many websites have relatively static content, a regularly-updated blog provides the perfect forum for content changes. While SEO can feel a bit intimidating, these SEO for bloggers tips can help ease the process. "Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts." - Idan Cohen, SEO growth specialist at Wix Why start a professional blog? A blog is an excellent way to establish your professional expertise in a given field. When you include practical information and regularly updated guides, you present yourself as an authority in your line of work and a leader in your field. Blogging as an expert can also open the door for potential monetization and turning your blog into a career. Read also: Why start a blog? Experts weigh in. Professional food blog template Why start a personal blog? Blogs allow individuals to share updates with friends and family. For example, if you're traveling somewhere exotic and want to share photos and info about your trip with a number of different people, you can direct them to a centralized blog. Personal blog template How to start a blog? Now that you’ve learned all about blog essentials, you’re ready to start a blog . First, head to a website builder and create an account in order to start learning how to make a website . Then, choose your favorite customizable blog template to fit the style and needs of your blog design . Finally, you add your authentic content, create blog posts and hit publish. As you plan your blogging strategy you may be wondering, how much does it cost to start a blog ? You may encounter different expenses like domain name registration and web hosting fees. It's important to understand the potential costs of blogging so you can make a better informed decision about how to pursue your blogging goals.  Looking to start a blog quickly? An AI website builder , or even an AI store builder for those looking to expand into eCommerce, can help you get up and running fast. What to include in a blog Once you’ve created your blog, it’s time to think about your blog posts. When figuring out your content type, think about your target audience. Be sure to produce evergreen copy and regularly update your blog content. Blog posts should be relatively easy to read and understand, but should nonetheless provide a complete summary of the topic at hand. Check out this article for a complete explanation of how to write a blog post and read through our best blog post templates for inspiration. Writing a blog starts with knowing how to write a catchy blog title . The title is the first thing that readers see before they even reach your blog. Your title will appear on Google, and most potential readers will judge you by those few words alone. Consider what keywords people would search for to get to your blog or blog post. If you need guidance, a blog title generator can point you in the right direction. By getting into your readers’ minds, you can optimize your blog and your writing to become a content powerhouse. How to make your blog succeed? After launching your blog, you can add elements to your blog to please both readers and Google. Those elements range from quick supplements, such as adding quality visuals to your blog posts, to doing intensive keyword research for SEO purposes. To get a full sense of how to boost your blog, check out these essential blogging tools . You'll also want to understand more about your blog analytics - how it's performing in terms of how much traffic it generates and where that traffic is coming from. How to promote your blog You also need to know how to promote your blog to make it successful. There are many ways to promote your blog, but some of the most effective methods include: Social media: Sharing your blog posts on social media is a great way to reach a wider audience and drive traffic to your blog. Be sure to use relevant hashtags and tag other users to increase your reach. Email marketing : If you have a list of subscribers, you can send them email newsletters with links to your latest blog posts. This is a great way to stay in touch with your audience and keep them coming back to your blog for more. Guest blogging: Guest blogging is a great way to get your name out there and reach a new audience. When you guest post on another blog, you write an article for their site and include a link back to your own blog. SEO : Search engine optimization (SEO) is the process of optimizing your blog so that it ranks higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your blog is more likely to show up in the results. Paid advertising: Paid advertising can be a great way to reach a larger audience and drive traffic to your blog quickly. However, it's important to note that paid advertising can be expensive, so you'll need to set a budget and track your results to make sure it's worth the investment. While social media is an accessible blog promotion channel for most, look at these highly recommended tips for how to promote your blog . Here’s to becoming the next viral sensation. What is a blog? FAQ What is a blog post? A blog post is an article or entry that is published on a blog. A blog, short for "weblog," is a platform or website where individuals or businesses can share their thoughts, ideas, opinions or information. What is a blog post used for? It depends on the goal of the blog, and the person or business running it. Blogs can be used to share information and opinions. They can also be used for marketing purposes, to showcase products or company developments. Blogs can also be used as part of an SEO strategy to generate traffic from search. Blogs are great for building authority in. a specific or broad range of topics. Where to start with writing a blog post? Begin writing a blog post by first defining your topic and target audience. Craft a compelling headline to grab attention then outline any key points and structure your content logically. Start with an engaging introduction, addressing the reader's pain points or interests. Next comes the body with supporting details and a clear narrative. Conclude your blog post with a strong call-to-action or summary. What is blog writing? Blog writing is the creating of engaging, informative or entertaining content for blogs, often incorporating personal insights, expert knowledge or commentary on various topics to attract and retain readers. Blog writing is now often considered a writing discipline of its own and blogging is now considered a professional career in its own right. How do bloggers make money? Bloggers earn money through several strategies, such as displaying ads, earning affiliate commissions by promoting products or creating sponsored content in collaboration with brands. They can also sell their own products or services, such as eBooks, online courses or consulting. Memberships, subscriptions or hosting events like webinars are other ways bloggers generate income. What’s the difference between a blog and a website? A blog is a type of website focused on regularly updated content, often shared in a conversational and engaging style. Blogs typically showcase posts in reverse chronological order and encourage reader interaction, like comments. A website, on the other hand, is a broader online entity that can serve various purposes, from displaying static pages to hosting eCommerce stores or portfolios. While all blogs are websites, not all websites are blogs. How do I make sure my blog isn't obsolete? Keep your blog relevant by sharing authentic content that connects with your audience. Focus on unique perspectives, personal stories and genuine insights. Regularly update your posts to stay accurate and reflect current trends while staying true to your brand’s voice and values. Engage with your readers through comments and social media to build a strong loyal community. Remember, quality always beats quantity—well-crafted meaningful posts will stand out and make a lasting impact. Instead of chasing the algorithm or other metrics, prioritize building a real human connection with your audience. What not to include in a blog? When writing your blog, focus on giving your readers something useful and engaging. Skip the sales pitch and outdated information—that only drives people away. Don’t overwhelm them with big, unbroken blocks of text. Avoid anything that doesn’t add real value or speak to their needs. Instead, keep it fresh, clear and easy to read with short paragraphs and relevant content.