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- What is Threads? A look at the rumored ‘Twitter killer’ app one month later
“The night that Threads launched was an exciting time for social media managers…It was like the first day of school, when you’re trying to find your friends and decide where you’re going to sit at lunch.” Like many other community managers, Drew Balis sat at the ready when Threads dropped on July 5. In fact, Balis authored Wix’s first-ever thread, joining the 30 millions of others who signed up for the app in the first 24 hours—and the 150 million downloads amassed in the first week (already achieving one-fifth of X's [formerly Twitter] weekly active user base , according to TechCrunch). Its entrance into the world was unlike any app before it, and though the buzz has cooled since its launch, Threads marks a significant event in social media history. But what, exactly, is Threads? Why does the world still seem to be pinning their hopes on Threads as a potential replacement for the bird app? Looking for a website builder where you can centrally manage your activity on Instagram, X and other social channels? Create a website with Wix. What is Threads? Threads is Instagram’s new sibling. It’s a new social networking app developed by the Instagram team that mimics some of X's finest qualities—but, albeit, is much simpler in its current form. Much like X, Threads promotes sharing short text-based posts to participate in public discourse. “We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet,” writes Meta , alluding to Threads’ unique connection with Instagram. Threads’ integration with Instagram may seem like a minor detail, or simply a logical move for two apps invented by the same parent company. In reality, this signifies a revolutionary shift in how social platforms are designed from the jump. The ‘dopamine’ effect Threads’ explosive debut was hardly an accident. For one, it was well-timed, says Balis. It entered at a time when people have become disillusioned with X. “I got the impression that when [X] ran into issues with bad press, Threads said, ‘Okay now is the time’ and jumped on the excitement, instead of waiting for a perfect product,” muses Balis. At such a volatile time for X users, Threads not only presented a more positive, controversy-free environment—but also provided a very easy way to get started. It opened the door, as Harvard Business Review reports, for unified social media identities. “Today’s top social media applications such as [X], Facebook, and LinkedIn are designed as ‘walled gardens’—self-contained ecosystems that lock users’ data inside the platform, and tightly control access,” notes HBR. “All of this helps social media platforms entrench their market dominance. Because it’s a pain to move to a competitor, users stick around even when their experience degrades.“ By contrast, signing up for Threads is as simple as a click of a button for Instagram users. Instagram followers are instantly added as Threads followers, giving early adopters a solid follower base to start out with. “It gave people a way to reconnect with old Instagram friends. In the initial hours of using Threads, it was a pleasant surprise to see names that I hadn't engaged with in years. I experienced that 'dopamine effect' that most of us have come to expect with social media.” - Drew Balis, social media manager at Wix Moreover, Threads’ association with Instagram had the power to dispel the usual doubts around safety when a new app is launched. "Being associated with Meta is a big reason that I've taken Threads seriously," shares Balis, whose typical day entails managing Wix’s X account. "When a company like Meta shows enthusiasm for a project, they tend to put their best foot forward and give it a real shot." While Threads' daily usage has dropped since its launch and questions about Threads’ user retention is circulating the web, Threads arguably remains a strong contender given its tie-in with Instagram, plus the rate at which it's being developed. Just two weeks after its launch, Instagram announced several highly requested features, including a "Following" tab and translations. Many suspect that once Threads adds more sought-after functionality, it stands to regain traction, especially amongst X users who feel alienated from the X platform. How do you sign up for Threads? If you’re also thinking of adding Threads to your marketing strategy , here’s a quick overview of how to get started. As noted earlier, getting started is simple, requiring just a few steps: Create an Instagram business account if you don’t have one already. Download the Threads app, which is available for Android and iOS. Open the Threads app and log in using your Instagram credentials. (If you have multiple Instagram accounts, you can switch between them and choose which one to use for Threads.) Once logged in, you can create your profile, which includes the standard social media account elements (profile photo, bio, links, etc.). You can import your exact bio and associated elements from Instagram or customize your profile for Threads. Note: you can’t change your username in Threads. Set your profile to public or private. Anyone on Threads can see public accounts, but private accounts are only viewable to approved followers. (Optional) Select your followers. You can select all of your followers from Instagram, or handpick a few. If you choose to follow any Instagram followers who aren’t yet on Threads, their status will appear as "pending" until they've joined. Can you delete your Threads account? It’s important to note that if you delete your Threads account, you will be required to delete your linked Instagram account, too. That said, you can always deactivate your Threads account without disturbing your Instagram activity. Alternatively, if you have second thoughts about Threads, you can make your Threads account private. Hopefully Meta will sever the dependency between the two apps at some point, the way they do with Facebook and Instagram, but we’re not there yet. Threads vs. X (formerly Twitter): how the two stack up The source of hot debate right now: Is Threads truly an alternative to X? It’s too soon to say, says Balis. Threads still has a ways to go before it can unseat X—and X itself is still reeling from an advertiser exodus and other, put lightly, changes. However, billionaire mismanagement aside, both platforms have their merits. Here are some of the biggest differences and similarities to date: Core functionality : Both X and Threads allow users to share short updates that include text, images and video. They're like an online town square where you can post your thoughts and interact with others through reposts or likes. Timeline/feeds : X offers several different ways to track new content (e.g.,the algorithmic "For You" and the chronological "Following” feed). And as of July, Threads offers both an algorithmic feed (that, anecdotally, liberally shows branded content) and a "Following" feed. Character limits : X allows non-premium users to write tweets that are up to 280 characters long (meanwhile, X Blue users with paid subscriptions can post up to 25,000 characters ). Threads gives all users up to 500 characters for each post. Video limits : On X, non-premium users can post videos up to two minutes and 20 seconds long, while X Blue subscribers can post videos up to two hours long . Threads allows all users to post videos up to five minutes long. Desktop and mobile versions : X offers both desktop and mobile interfaces—a useful perk for social media managers—while Threads only offers a mobile experience. Searchability : X has a robust search feature that allows you to search tweets for specific words, phrases or hashtags. You can filter search results by various criteria like date range or language. Currently, Threads has no search function, which means that it doesn't support hashtags. Account creation : X offers a standard account creation process, whereas Threads offers a more instant experience, provided that you already have an Instagram account. Account deactivation and deletion : You can deactivate your account at any time on either platform. However, should you decide to delete your Threads account, you'll also have to delete your Instagram account. With X, you can deactivate your account, and it will be permanently deleted after 30 days if you don't reactivate it by logging in. Community : X's greatest strength is arguably its mature community, with active engagement around pop culture events (like the Grammys), news and interests (like SEO). By nature of being a new platform, Threads has yet to develop that level of community. So, is Threads worth your time? Despite its infancy, Threads is not something to be ignored. If you’ve already got an Instagram marketing strategy , then Threads could be a welcome addition. “I wouldn't recommend neglecting one platform for another,” says Balis to businesses that have an existing X account. "But if you're a young company without an established [X] account, then I'd argue it's more beneficial to focus on Threads. Strive to make an impact and establish yourself as a leader there, rather than trying to build from zero to 500 on [X] where it’s noisy." Balis additionally recommends factoring in your audience: If you're a B2B company whose appeal is discussing hot-button issues and engaging in those conversations, X might be a better fit because of its mature community and search capabilities. On the other hand, if you're a B2C company aiming to reach end customers with a physical product, Balis suggests leaning towards Threads. In these early days, it’s easier to stand out on Threads—with brands even attesting to receiving eight times more likes on Threads than they would on X. And, if this is the direction you choose to go, you can (and should) start simple. Repurpose your top-performing content from other platforms rather than creating Threads content from scratch. Combine your standout text posts and one-liners from X with your most engaging photos from Instagram. “Test, learn and have fun,” encourages Balis. “I think the best way to learn any social platform is to simply use it. Think of it like learning chess in your spare time. You can read about strategies all you want, but you won't truly understand them until you try them out in a game.” Examples of early Threads adopters It’s no surprise that celebrities and brands like Wendy's are already making their presence known on Threads. For inspiration, here are a few of our favorite Threads so far. Wendy’s Wendy's response to an ego battle between Elon Musk and Mark Zuckerberg involving their presence on Threads received over 23,000 likes and 900 replies within three days of posting. True to its reputation, Wendy’s fills its feed with witty, humorous posts. Anthropologie American retailer Anthropologie used a popular social media marketing strategy to gain new Threads followers and engagement—a giveaway. They promised to give out gift cards to users with the best Threads-inspired puns , which yielded some delightful banter. Tom Brady One of Balis’ personal favorites—the legendary quarterback posted a video of his mic-drop chant “We’re still here” to celebrate Threads’ three-day anniversary. The post seems to express what many of us are wondering in the back of our minds: Will Threads come out victorious? Or, will the hype fade in the likes of BeReal and Google+? What’s next for Threads? By any measure of digital achievement, Threads is impressive. (Consider that the 100 million sign-ups Threads received in just five days took X two years to reach.) In Balis’ eyes, Threads has the potential to last. One month in, it’s not so much a matter of if Threads will replace X, but how the two will coexist. “It doesn’t have to be—and likely won’t be—a knockout fight. They can both be prominent players. But many people will likely gravitate towards Threads to escape things that they don’t like about [X]. Threads just needs to be ready and invest its time into building a community that rivals that of [X]'s.”
- Affiliate marketing statistics and facts for 2026
Build your website in minutes, try Wix for free today → Affiliate marketing is powering a massive shift in how brands grow online. With over 80% of brands worldwide now running affiliate programs (according to Influencer Marketing Hub ) to promote their products and services, it’s clear this performance-based approach is a key part of modern marketing strategies . But what is the state of affiliate marketing in 2025? And what are the current trends driving the future of the industry? We’ve pulled the latest affiliate marketing statistics and facts—from a verage affiliate marketing income, demographic data, and much more. Whether you’re a beginner or building a full-scale program, these stats will help you understand where affiliate marketing is today and where it’s going. And with today’s all-in-one website builder platforms, launching your affiliate brand marketing plan is easier than ever. Let’s explore the data driving affiliate marketing in 2026. Ready to bring your affiliate marketing site to life? Learn how to create a website from scratch and how to make an affiliate marketing website When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. Top 10 must-know affiliate marketing statistics for 2026 Amazon Associates is the biggest affiliate n etwork in the world, with nearly 86,000 companies using the network in 2026, almost half (46%) of the industry total. ( Datanyze ) The global affiliate marketing industry was worth over $18.5 billion in 2024. ( Cognitive Market Research ) North America holds the largest market share, accounting for around 40% of the global affiliate marketing sector. ( Cognitive Market Research ) Total spending in the US affiliate marketing industry is projected to reach nearly $12 billion in 2025, marking an 11.9% rise from the previous year. ( Emarketer ) Over four-fifths (81.4%) of services advertised by affiliate marketers are B2C products or services. ( Demand Sage ) Roughly three in five (58%) brands and agencies said affiliate marketing helped increase brand awareness. ( Digiday ) Nearly a third (32%) of affiliate marketers are aged between 35 and 44. ( Influencer Marketing Hub ). Affiliate marketers with over 10 years of industry experience earn over $44,000 per month, on average. ( Authority Hacker ) Nearly seven in 10 (69%) affiliate marketers use SEO to drive organic traffic, making this the most dominant strategy. ( AffiliateWP ) AI is expected to impact over 50% of digital marketing strategies in 2025. ( Influencecity ) Want to dive deeper into the data? Jump to the stat that interests you most below: Affiliate marketing industry statistics Affiliate marketing trends and user habits Affiliate marketing demographic statistics Affiliate marketing consumer statistics Affiliate marketer statistics Key affiliate marketing challenges Affiliate marketing fraud statistics AI in affiliate marketing statistics The future of affiliate marketing Affiliate marketing industry statistics According to the latest affiliate marketing statistics from Cognitive Market Research , the global affiliate marketing industry was worth over $18.5 billion in 2024. North America led the way, accounting for roughly four-tenths (40%) of the overall industry. That dominance isn’t too surprising—North America’s well-established digital economy and widespread use of affiliate networks have helped build strong consumer trust and familiarity with affiliate-driven recommendations. Global affiliate marketing market size Recent data from Cognitive Market Research projected that the value of the global affiliate market industry will increase by over $13 billion between 2024 and 2031, rising from just over $18.5 billion to nearly $32 billion ($31.7 billion). Overall, this would represent a seven-year rise of around 71%. The market size of the global affiliate marketing industry, 2024-2031 If projections prove correct, the affiliate marketing industry will see a compound annual growth rate (CAGR) of 8% between 2024 and 2031. The report cites numerous reasons for industry growth, including rising adoption among eCommerce websites and brands, an increase in digital ad spending and advancements in AI marketing automation . "Affiliate marketing has emerged as one of the most dynamic strategies for business growth. It lets companies reach new audiences while growing meaningful, long-term relationships. The potential within this space is huge, and it's impressive to see how brands are leveraging it to adapt and thrive." - Adi Avraham, SEO growth specialist at Wix US affiliate marketing market size Analysis of affiliate marketing statistics shows that the market value of the US affiliate marketing sector stood at over $5.8 billion in 2024, accounting for nearly a third of the overall industry. The market size of the US affiliate marketing industry, 2024-2031 Data from Cognitive Market Research shows the US market is expected to expand further in the coming years, rising by roughly half (50%) over seven years to reach nearly $8.8 billion in 2031. If correct, then the US market will experience a CAGR of 6% between 2024 and 2031. Affiliate marketing growth statistics The affiliate marketing industry is projected to grow across the world between 2024 and 2031, according to Cognitive Market Research . As the continent with the biggest market value, North America is projected to see its market value rise from $7.4 billion in 2024 to nearly $11.3 billion in 2031. If correct, this will represent a CAGR of 6.2% and an overall rise of more than half (+52%). The value and projected growth of the affiliate marketing industry by continent, 2024-2031 Europe, the second biggest market, is expected to experience a slightly bigger increase, rising from $5.55 billion to $8.63 billion (+55%) over seven years, resulting in a CAGR of 6.5%. Asia Pacific is expected to experience the biggest increases, rising from just under $4.3 billion in 2024 to $8.3 billion in 2031—a CAGR of 10%. If accurate, then the region will see its market value almost double over seven years (+95%). The only two regions with a market value below $1 billion in 2024 were South America and the Middle East, with totals of around $926 million and $370 million, respectively. However, South America’s projected CAGR of 7.4% will see it surpass $1.5 billion by 2031. Which regions have the biggest share of the affiliate marketing industry? Analysis of affiliate marketing statistics shows that North America owns the largest portion of the global marketing industry, accounting for four-tenths (40%) of the overall market. The same report from Cognitive Market Research found that Europe had the next highest share, occupying nearly a third of the market (30%), 10 percentage points less than North America. The market share of the global affiliate marketing industry by region (2024) Asia and the Pacific had the next highest market share at just under a quarter (23%)—seven percentage points lower than Europe, but more than triple the total of South America (5%). This means that the top three continents account for 93% of the overall industry. At the other end of the scale, the Middle East had the lowest market share at just 2%. This was less than half the total of South America and approximately twenty times less than North America. Which countries have the biggest share of the affiliate marketing industry? The US is by far the biggest country worldwide for affiliate marketing, with an overall market value of $5.84 billion in 2024. This is over three times more than any other country and means that the US market makes up nearly a third (31.6%) of the global industry, according to Cognitive Market Research . The top five biggest countries for affiliate marketing by market size and share China had the second biggest affiliate marketing industry in 2024, at just over $1.9 billion. While this was over three times less than the US, it meant that China was the only other nation with a global market share of more than a tenth (10.3%). Germany was the final country with a market size above $1 billion, making it the largest European market with a global share of 5.9%. Rounding off the top five were the UK and Canada, with totals of around $930 million and $890 million, respectively. Overall, this meant that each was responsible for around a twentieth of the global affiliate marketing industry. Affiliate marketing spending statistics Affiliate marketing statistics from Emarketer found that total spending in the US affiliate marketing industry is projected to reach nearly $12 billion in 2025, marking an 11.9% rise from the previous year. The total spending of the US affiliate marketing industry, 2023-2028 Year Total spending of the US affiliate marketing industry ($ billions) Percentage increase in spending from the previous year 2023 $9.56 13.7% 2024* $10.72 12.2% 2025 $11.99 11.9% 2026 $13.20 10.1% 2027 $14.47 9.6% 2028 $15.80 9.2% (Source: Emarketer) Industry spending is projected to continue rising in the following years, climbing 10.1% to over $13 billion in 2026. A further 9.6% jump in 2027 will take spending past $14 billion, with annual growth falling to 9.2% the following year. By 2028, industry spending is projected to reach $15.8 billion, marking a five-year rise of nearly two-thirds (+65%) from 2023, when the total was less than $10 billion. Affiliate marketing trends and user habits A study commissioned by Rakuten found that around four in five (81%) advertisers and 84% of publishers reported using an affiliate program. As this data was reported in 2022, it’s likely this figure is even higher today. A report from Luisa Zhou revealed that more than eight in 10 (81%) brands rely on affiliate programs to improve their business, with 90% of advertisers considering it important to their digital marketing strategy. The reliance on affiliate marketing was further demonstrated in a Demand Sage report. The article found that affiliate programs were considered the most important client acquisition method by 40% of US firms and wer e responsible for between 5% and 25% of online sales generated by major brands. The same report revealed that: 94% of publications utilize numerous affiliate marketing programs. 79% of businesses use affiliate marketing to engage existing clients. Around four in five (81.4%) services advertised by affiliate marketers are B2C products or services. In terms of traffic, approximately half (50%) of an affiliate marketer’s traffic comes from mobile devices. This highlights the need for effective optimization for mobile platforms and the potential power of a user-friendly mobile app. When do businesses use affiliate marketing? Emarketer found that nearly three in five (56%) marketers use affiliate marketing at the awareness stage of the customer cycle to initiate interest. This is slightly less than the number who employ affiliate marketing duri ng the consideration stage (58%) but more than those who do so during conversion (50%). This means that at least half of marketers utilize affiliate marketing at some point before securing a sale. The percentage of marketers using affiliate marketing at various stages of the sales cycle, 2023 The number of marketers using affiliate marketing after completing a sale is significantly lower, with just under a third (32%) using it to drive post-purchase retention. This is 24 percentage points less than the number who use it during the awareness stage, suggesting that affiliate marketing is most common during the earlier stages of the customer cycle. What are the benefits of affiliate marketing? Affiliate marketing statistics from Digiday found nearly three-fifths (58%) of brands and agencies claiming that affiliate marketing helped them increase brand awareness. This was eight percentage points more than the next most cited goal in the study, with exactly half (50%) feeling that the strategy helped them acquire new customers or increase their sales volume. The most commonly cited benefits of affiliate marketing among brands and agencies Just over a third (36%) of brands and agencies claimed that affiliate marketing had helped them secure more profitable sales than previously, slightly less than the number who cited increased brand loyalty as a benefit (38%). Elsewhere, a report from Hostinger highlighted some key benefits from different forms of affiliate marketing, such as: User-generated content increases affiliate conversion rates by 28%. Influencer marketing can boost affiliate sales by 46%. Video content increases affiliate marketing conversion rates by 49%. Want to see how video marketing fits into the bigger picture? Check out the latest video marketing statistics . What are the primary goals of affiliate marketing? When it comes to the main benefits of affiliate marketing, more than a quarter (27%) of brands and agencies cited increased sales volume as their primary benefit. This was the highest total of any answer, making it the only one chosen by over a quarter of respondents in the Digiday study. The most common goals cited as the main benefit of affiliate marketing by brands and agencies Just under a quarter (24%) said new customer acquisition was the main benefit of affiliate marketing, five percentage points more than the number who cited increased brand awareness (19%) and 10 more than those who selected increased brand loyalty (14%). Looking for tips to help monetize your website ? Learn how creators and business owners are increasing revenue with smart strategies and high-performing Wix websites . What are the primary sources of traffic for affiliate marketers? The latest statistics from AffiliateWP found that nearly seven in 10 (69%) affiliate marketers use SEO features to drive organic traffic, making this the most dominant strategy. The only other strategy utilized by more than two-thirds of affiliate marketers was social media, at 67%. The percentage of affiliate marketers who use various channels to generate traffic Content marketing (65% ) was the third most common channel, followed closely by blogging (64%). These were the final two marketing channels to be cited by more than half of marketers, with just over two-fifths (42%) using email marketing . Lastly, just over a third (34%) of affiliate marketers utilized Pay Per Click ( PPC ) services, less than half the total who utilize SEO marketing . Blogging is still going strong—check out the latest blogging statistics and learn how to start a blog that drives real results. What are the primary social media platforms for affiliate marketers? A report from Demand Sage found that over three-quarters (75.8%) of affiliate marketers utilize Facebook to drive sales and traffic. This was more than any other social media platform, making Facebook marketing the only one cited by more than 70% of affiliate marketers. The percentage of affiliate marketers using various social media channels Instagram was the next most common platform, with around three in five (61.4%) affiliate marketers using the Meta-owned site. This was the final social media channel referenced by more than half of affiliate marketers, with just over two-fifths (42.2%) using Pinterest. LinkedIn was used by the lowest number of affiliate marketers at less than two-fifths (19%), more than 10 percentage points less than TikTok (29.6%). What are the biggest Affiliate marketing networks? Affiliate marketing statistics from Datanyze show that Amazon Associates is by far the biggest affiliate network in the world. With nearly 95,000 companies using the network, Amazon Associates is responsible for almost half (46.27%) of the entire industry. Curious about tapping into Amazon’s massive affiliate ecosystem? Learn how to make money on Amazon and find out how much it costs to sell on Amazon to get started. The biggest affiliate marketing networks by number of companies and market share Rakuten’s total of 15,637 places it in a distant second, with a market share of just under 8%. Three companies have a market share of between 6% and 7%, they are: AWIN (6.63%) ShareASale (6.37%) CJ Affiliate (6.18%) Elsewhere, a study from Forrester published by Demand Sage found that roughly seven in 10 (71%) affiliate publishers in the US operate on three or more networks. Affiliate marketing demographic statistics Recent affiliate marketing statistics from AffiliateWP reveal a slight male dominance in the industry, with men making up more than half (54%) of affiliate marketers globally. However, the participation gap between men and women is projected to shorten in future years as the industry strives toward gender diversification. The same report found that almost three-fifths (57%) of affiliate marketers worldwide are based in the US, with a further 10% located in Canada. This means more than two-thirds of affiliate marketers can be found in North America. The average affiliate marketer has approximately 2.8 years of industry experience, according to Authority Hacker . This suggests a mix of tenured professionals and newcomers within the industry. Those with over six years of experience typically relied less on organic social media traffic than those newer to the industry (0-2 years), suggesting a shift in strategy with gained experience. Finally, more than three-quarters (77.1%) of affiliate marketers identify as solopreneurs who operate without a team of fellow industry professionals. A further 17.4% operate in a team of two to five, meaning that just ov er one in 20 (5.5%) work with six or more colleagues in their field. What is the average age of an affiliate marketer? Nearly a third (32%) of affiliate marketers are aged between 35 and 44, according to data reported by the Influencer Marketing Hub . This is four percentage points more than the number of affiliate marketers in the 25-34 age group (28%), meaning three out of five (60%) industry professionals are aged between 25 and 44. The percentage of affiliate marketers by age group The percentage of affiliate marketers rises sharply between the ages of 18 and 44 before rapidly declining thereafter. Just 3% of industry professionals are over the age of 65+—a third of the number aged between 55 and 64 (9%). What is the average experience level of an affiliate marketer? More than two-fifths (44.5%) of affiliate marketers have less than a year of industry experience, according to affiliate marketing stats from Authority Hacker . This was more than double the total of any other experience level, with just approximately a fifth (20.6%) having one or two years of experience. The percentage of affiliate marketers by experience level Just under a fifth (18.8%) of affiliate marketers had three to five years of experience, more than double the number who’d been in the industry for six to ten years (8.7%). Less than one in 13 (7.4%) have over a decade of experience, around six times less than those who’d been in the sector less than a year. Overall, this means that roughly a third (32.9%) of affiliate marketers have at least three years of industry experience. Affiliate marketing consumer statistics A report covered by AffilitateWP found that more than four in five (83%) consumers cited coupon usage as their primary motivator for shopping. This highlights the potential effectiveness of using discount codes and promotional offers in affiliate marketing. Half (50%) of all affiliate traffic comes from mobile devices, highlighting the importance of mobile marketing and of optimizing affiliate content to meet the requirements of mobile platforms. Just under three-quarters (74%) of online shoppers in the US visit numerous affiliate websites before making a purchase decision. This suggests widespread trust and popularity of affiliate platforms within the US, while demonstrating the need for informed, comprehensive and trustworthy content. The report also found that: 88% of consumers said that an influencer’s recommendations had motivated them to make a purchase. 70% expect greater personalization from affiliate advertisers. Elsewhere, a report from Hostinger revealed that affiliate marketing drives 16% of all eCommerce sales, with Croplink finding that half (50%) of consumers trust affiliate recommendations as much as personal referrals. Croplink also discovered that three in five (60%) online shoppers click on affiliate links when looking for product reviews, with nearly a third (30%) purchasing within 24 hours of clicking an affiliate link. Learn how to tap into this buying behavior with smart eCommerce marketing strategies. Affiliate marketer statistics How much does the average affiliate marketer make? According to Demand Sage , the average income of an affiliate marketer is $8,038 per month. The same report estimated that 80% of affiliate marketers earn between $0 and $80,000 per year, with a further 15% earning between $80,000 and $1 million. The average monthly income for affiliate marketers by experience level Affiliate marketing statistics from Authority Hacker show that the most experienced affiliate marketers tend to earn the highest monthly income. Those with less than a year of experience earn $636 per month, on average, with these figures rising to $4,196 for those with one to two years of experience. This means that the typical affiliate marketer sees a near sevenfold increase in monthly income after a year in the industry. The average affiliate marketing income for those with three to five years of experience is $10,789 per month, more than double the total for those with one to two years of experience. This figure rises a further 19% for those who’ve been in the industry for six to ten years, reaching nearly $13,000. The average income accelerates for affiliate marketers with over a decade of experience, reaching nearly $45,000. This is over three times more than those typically with six to ten years of experience. What are the most profitable niches/industries for affiliate marketers? Affiliate marketers in the education and e-learning niche have the highest average monthly income, according to Authority Hacker . With typical monthly earnings of $15,551, affiliate marketers in this sector earned around 12% more than any other niche, on average. Average monthly income for affiliate marketers by niche Travel had the next highest average earnings, at just under $14,000 per month, 11% more than the next highest sector (beauty and skincare). This was the final niche with average earnings exceeding $10,000, with its total of $12,476 around a quarter (26%) more than finance in fourth place. At the other end of the scale, affiliate marketers in sustainability and environment earned just $555 per month on average, the lowest total of any niche. This was around 28 times less than education and e-learning and two-fifths (40%) lower than pets and animals (the only other niche with average monthly earnings below $1,000). Average affiliate marketer revenue per 1,000 visitors by niche Affiliate marketing statistics from Authority Hacker show that affiliates in the education and e-learning niche have the highest revenue per 1,000 visitors. Professionals in this niche typically earn $274 for every thousand visitors, at least 16% more than any other niche. Education and e-learning is followed by digital marketing ($236) and entertainment ($203), making these niches the only ones with average earnings exceeding $200 per 1,000 visitors. At the other end of the scale, those in the pets and animals niche typically generate just $28 for every 1,000 visitors, nearly 10 times less than education and e-learning. Average largest single commission in affiliate marketing by niche Affiliate marketers in the beauty and skincare niche typically generate the highest individual commissions, with an average largest commission of $1,743, according to Authority Hacker . This was around 17% higher than any other niche and the only one with an average highest commission exceeding $1,500. Contrastingly, the average largest commission for affiliate marketers in arts and crafts stood at just $142, the lowest of any niche. This was over 12 times less than beauty and skincare and one of only two niches with an average largest commission below $200 (the other being parenting and family). Related content: Personalized marketing Sustainable marketing Beauty marketing Healthcare marketing Food marketing Gaming marketing What affiliate marketing niche generates the most traffic? Affiliate marketing statistics from Authority Hacker revealed that those in the technology niche experience the highest monthly traffic, on average. With an average of nearly 110,000, affiliates working in the tech sector generate nearly a fifth (19%) more traffic than any other niche. Technology was followed by beauty and skincare, with average monthly traffic of 92,179—19% more than the next highest niche and the only other one with average traffic exceeding 80,000. “To generate revenue with your niche website, you have two common options: displaying ads through Google AdSense or using affiliate programs that allow you to earn money for each sale you generate.” - Emilio García, SEO podcaster and educator at Campamento Web Average monthly traffic for affiliate marketers by niche There were four other niches with average monthly traffic between 50,000 and 80,000; they were: Food and nutrition (77,321) Travel (70,669) Finance (65,942) Education and e-learning (56,761) At the other end of the scale, those in the sustainability and the environment industry generated average monthly traffic of just under 8,000. This was over thirteen times less than technology and the only niche with average monthly traffic below 10,000. What are the most effective methods for affiliate marketing? Choosing products based on current trends is the most popular approach for high-earning affiliate marketers. Authority Hacker found that almost two-fifths (37.3%) of affiliates with average earnings of more than $10,000 per month cited this as their primary method. These numbers fell below a quarter (22.6%) for those earning less than $100. The most popular methods for affiliate marketing by average earnings Affiliate marketing method Percentage of affiliate marketers earning under $100/mo who cited this as their primary method Percentage of affiliate marketers earning $100–$500/mo who cited this as their primary method Percentage of affiliate marketers earning $500–$2,500/mo who cited this as their primary method Percentage of affiliate marketers earning $2,500–$10,000/mo who cited this as their primary method Percentage of affiliate marketers earning over $10,000/mo who cited this as their primary method Choose products based on personal experience 36% 37.4% 37.5% 32.6% 19.3% Choose products based on current trends 22.6% 27.8% 31% 36.6% 37.3% Choose products based on commission rates 28.3% 25.3% 19.9% 17.6% 16.6% (Source: Authority Hacker) Choosing products based on personal experience becomes less common as earnings increase. More than a third of affiliate marketers earning between $0 and $2,500 per month cited this as their primary method, with this number falling below a fifth (19.3%) for those earning over $10,000. Approximately a quarter (25.5%) of those earning $100-$500 per month on average cited commission rates as their primary driver for product choices, with these numbers falling below a fifth for any earnings above $500. Success of paid ads vs affiliate marketing by niche Affiliate marketing statistics from Authority Hacker found that marketers from almost every niche generated more income from affiliate marketing than from paid ads. Nearly three-fifths (58%) of marketers in the digital marketing niche generated most of their income from affiliate marketing, compared to just 10% who cited paid ads. While slightly fewer marketers in sustainability and environment (55%) said affiliate marketing was their main income source, this was 49 percentage points more than the number who chose paid ads (6%)—the biggest gap of any niche. The most impactful income generator for marketers by method and niche Entertainment was the only niche where more marketers generated more money from paid ads than from affiliate marketing, with nearly a third (32%) citing paid ads compared to just 30% for affiliate marketing. Key affiliate marketing challenges A report from AffiliateWP found nearly half (45.3%) of industry professionals cited generating traffic to their sites as their primary challenge, highlighting the competitive nature of online marketing and the importance of a refined SEO strategy. The same affiliate marketing statistics found that a quarter (25.1%) have been negatively impacted by search algorithm updates. Of these, around half (47.4%) responded by making changes to their content strategy . Burnout is another key obstacle within the industry, even at the highest level. Nearly a third (31.3%) of affiliate marketers earning six figures annually have considered quitting at some point, citing burnout and industry frustration as driving factors. More than a quarter (26.9%) reported inadequate support from affiliate managers as a significant hurdle, which may be contributing to the prevalence of burnout and frustration among certain professionals. Despite these challenges, approximately four in five (83.1%) affiliate marketers remain optimistic about the future of affiliate marketing, suggesting widespread confidence in the direction and potential of the industry. Avoid common marketing fails by investing in the right support and marketing analytics —both are key to staying resilient and making smarter, data-driven decisions in a fast-moving industry. What is the biggest challenge for high-earning affiliate marketers? Over 17% (17.33%) of high-earning affiliate marketers cited getting traffic as their biggest challenge in an Authority Hacker survey. This was slightly higher than hiring and managing a team, which was the second-most referenced challenge (16.67%). The main challenges of high-earning affiliate marketers (over six figures per year) Just over one in seven (14.67%) high-earning affiliate marketers claimed changes in search algorithms were their biggest challenge, compared to 13.3% who cited converting traffic to sales. These were the final challenges referenced by more than a tenth of respondents, meaning the four most popular challenges accounted for over three-fifths of the overall total. Affiliate marketing fraud statistics Analysis of affiliate marketing facts found that nearly two-thirds (63%) of marketers were concerned about affiliate fraud. The AffiliateWP report also found that: 17% of affiliate traffic in 2022 was fraudulent, either through bots or fraudsters, up from 10% in 2020. These fraudulent activities resulted in estimated losses of $3.4 billion. Cookie stuffing and chargebacks were two primary sources of affiliate fraud, with nearly 30% of brands citing these as practices used by unethical marketers to artificially elevate their commissions. Additionally, a report from No Fraud found that more than two-fifths (45%) of affiliate traffic is suspected to be false, heightening industry fears around ad fraud. This is validated by a Statista study, which projected that the global cost of ad fraud could almost double in the coming years, from $88 billion in 2023 to $172 billion in 2028. AI in affiliate marketing statistics Nearly four in five (79.3%) affiliate marketers said they were embracing the shift toward AI-driven content creation in a 2024 Authority Hacker study. This was nearly 30 percentage points more than the next-highest trend, and the only one cited by over half of affiliate marketers. Discover how AI marketing and AI marketing automation are reshaping the future of affiliate strategies. The most common trends and practices being embraced by affiliate marketers, 2024 Just under half (49.6%) said they were embracing email marketing and newsletters, with around two-fifths (39.4%) citing social media marketing as an area of focus. Nearly 16% cited Chatbot integrations as a trend they were embracing, further validating the growing influence of AI in affiliate marketing. Tools like an AI website builder are also making it easier for marketers to streamline their efforts and adapt quickly to these trends. The trends towards AI adoption were also highlighted by Influencecity , which predicted that AI will impact over 50% of digital marketing strategies in 2025. Explore more: Email marketing statistics Email AI tools Email marketing examples Email marketing tools Newsletter examples Social media branding The future of affiliate marketing As well as the move towards AI, there are numerous other emerging trends predicted to drive the direction of affiliate marketing. A report from Hostinger revealed that mobile affiliate marketing is expected to drive almost two-thirds (65%) of affiliate clicks by 2027. By 2026, it’s predicted that over 90% of eCommerce businesses will use affiliate marketing, while seven in 10 (70%) affiliate platforms are moving away from cookie-based tracking, in favor of first-party tracking solutions and AI-driven site analytics . "Once you decide to become an affiliate marketer, it's essential to focus on products you believe in. Your affinity for the product is crucial, and it's better to choose an unsaturated market with few players. Have you already chosen a competitive niche? Ensure there is profit potential that justifies your investment." - Guy Josipovich, online partnerships manager at Wix Editor’s note: This blog post is based on the most recent data available as of April 22, 2025. Affiliate marketing FAQs What is affiliate marketing? Affiliate marketing is a popular type of performance-based digital marketing where businesses or individuals earn commission by promoting a brand’s products and services. Affiliates share unique tracking links via their website, social media, emails or other platforms. They earn commission when a buyer clicks through these links to make a purchase. Examples of prominent affiliate marketing sites include NerdWallet, Skyscanner and Money Saving Expert. How to start affiliate marketing? You can begin your affiliate marketing by taking the following steps: Choose a niche that matches your interest or expertise. If there are no areas that immediately come to mind, take time to learn about a particular niche, gathering info on current trends, prominent brands and customer preferences. Sign up for an affiliate network (like Amazon Associates or ShareASale). Once signed up, you’ll be given unique tracking links for the products or services you intend to promote. Share and promote your affiliate links Once you’ve received your affiliate links, it’s time to start sharing them and driving sales. These links can be shared through your site or content like blog posts, YouTube marketing videos, social media and email newsletters. When starting with affiliate marketing, focus on providing insight and value to your target audience. This will help establish you as a trusted voice within your niche, encouraging more traffic, click-throughs and ultimately sales. What is high-ticket affiliate marketing? High-ticket affiliate marketing is a form of affiliate marketing where the marketer promotes premium products that offer higher commission rates, typically worth $500 or more per sale. High-ticket items can be found across numerous niches, but often include things like luxury items, premium products, financial products and online courses. As such, successful high-ticket affiliate marketing relies on lower quantities of more lucrative sales, compared to standard affiliate schemes. This can require a more strategic approach, with a greater need to build trust with high-quality content, nurture leads and take a more targeted approach to SEO. What is EPC in affiliate marketing? Earnings Per Click (EPC) is a metric that shows the average commission an affiliate marketer earns for every click they generate on their affiliate link. EPC is calculated by dividing the overall earnings by the number of clicks received. For example, earnings of $100 over 100 clicks would generate an EPC of $1. This metric helps you evaluate the overall performance of your affiliate strategy, with a higher EPC indicating a strong conversion rate. It also allows you to compare which of your products and services are the most profitable. How do I choose a niche for affiliate marketing? The best way to choose a niche for affiliate marketing is to identify which areas you have a strong knowledge of or interest in. This will allow you to create informed and relevant content from the outset that will help establish you as a trusted voice within your niche. Additionally, writing about a subject of interest makes it more likely you’ll maintain the passion and work ethic essential to successful affiliate marketing. How do I build an affiliate marketing website? Building an affiliate marketing website should start by selecting a niche that works for you and a relevant affiliate network (e.g., Amazon Associates, ShareASale). After establishing your niche, you should choose a relevant and memorable domain name and select a reliable web hosting platform for your site. Wix is a customizable, user-friendly platform and website builder that works perfectly for affiliate marketing sites across an array of niches. The website can be easily set up and tailored to your brand, with numerous website design options and plugins available to enhance both user and backend functionality. To grow your traffic and boost sales, focus on developing a robust SEO strategy or take advantage of free SEO tools to promote products on social media and producing content that appeals to your target audience. While success may not be immediate, consistently following these principles will yield results in the long term. Explore these marketing niches to help you decide what direction to take your affiliate marketing business: Salon marketing Plumbing marketing Landscape marketing Cleaning marketing Trucking marketing Catering marketing Construction marketing Handyman marketing Laundrormat marketing Painting marketing Rental property marketing Nail salon marketing Interior design marketing Tutor marketing Contractor marketing Coaching marketing Farming marketing Gym marketing How much does affiliate marketing make? An affiliate marketer's earnings can vary depending on an array of factors, including: Niche Selected products and services Access to various promotions and discounts Level of traffic Trust among customers Success of SEO trends and strategies Quality of content Social media presence While some affiliate marketers earn less than $100 per month, others can earn significantly more, with Demand Sage reporting that 15% of industry professionals earn between $80,000 and $1 million per year. The earnings of an affiliate marketer tend to increase with experience level, with Authority Hacker finding that those with less than one year of experience earned $636 per month on average, compared to nearly $45,000 for those who’d been in the industry for over a decade. Is affiliate marketing legal? Yes, affiliate marketing is a legitimate and potentially lucrative business model where you earn commissions from brands for promoting and selling their products and services. As with any form of business or sales, however, affiliate marketing comes with guidelines, regulations and compliance laws that must be followed. Failure to do so can result in activity that is considered illegal or even fraudulent, resulting in financial penalties or even legal action. Therefore, when beginning your journey as an affiliate marketer, you should take time to learn about the legal requirements of both the affiliate industry and the niche you plan to work in. Is affiliate marketing worth it? Yes. With the right effort, approach and dedication, affiliate marketing can be rewarding and profitable, both as a career path and a side hustle. While success is not easy, it offers the chance to build a regular and potentially lucrative income for those who take the time to find the right niche, build a user-friendly website, research and promote their products and produce engaging content. Affiliate marketing is a low-cost model offering the potential for high scalability and is therefore definitely a worthwhile venture for those prepared to put in the required time and effort.
- Why start a blog? We asked 23 business owners, here’s what they said
Ready to share your ideas with the world? Start your blog → Starting a blog can be one of the most rewarding moves for business owners and creators. It’s not just about putting your thoughts out there—it’s about building connections, showcasing your expertise and growing your reach. Plus, with tools like a website builder , learning how to start a website from scratch has never been easier. But don’t just take it from us. We asked business owners and creators what inspired them to start blogging, and their answers might just spark some ideas of your own. Understanding blogging for beginners could be the next big step for you. Ready to create a blog of your own? Do it yourself, on Wix. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch—without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. Why start a blog? 23 business owners share their stories Here’s what 23 thought leaders have to say about how starting a blog (and understanding what is a blog ) has positively impacted their businesses. Drive high-quality traffic to your website Appease Google’s appetite for new content Broaden keyword strategy Generate leads Reach global audiences Take a soft sell approach Humanize your business Engage with expert guests Build a connection with followers Position yourself as a thought leader Test new ideas and strategies Practice what you preach Build up your personal brand Grow a community (and attract sponsors) around a shared passion Establish a shared purpose with customers Jump into industry-wide conversations Reinforce brand values Celebrate successes Break down complex legal topics Pass on thoughtful advice Reduce the number of presale questions Answer customer questions at scale Help customers help themselves 01. Drive high-quality traffic to your website “As a digital marketing agency owner for the past 18 years, I started blogging for two distinct purposes—(1) to establish authority in my industry and (2) to create a sustainable source of organic traffic for my business. What I discovered was that blogging became much more than just a marketing channel. It evolved into a powerful tool for connecting with my audience of local business owners. The ROI has been remarkable—our blog generates approximately 25% of our new client acquisitions, but more importantly, these leads are typically more qualified because they've already consumed our content and understand our approach to digital marketing. For business owners considering starting a blog, I'd advise focusing on solving real problems your target audience faces. Don't just create content for search engines—create content that genuinely helps your potential customers. This approach has helped us maintain consistent growth even during economic downturns.” Danny Veiga , Founder, Chadix Learn more: Blog post templates How long should a blog post be? 02. Appease Google’s appetite for new content “I started a blog to grow the SEO for my website. Google likes to see that you're continually making changes to your website, and for a service-based business like mine, writing a blog is the easiest way to update your website every month. I pick a topic in an area in which I would like to rank better for SEO, and then I write a blog on that topic, making sure to optimize the article as I write to get the best possible SEO ranking for that page. The topics I chose further support my business and the work I'm currently doing with my clients.” Sarah Kornblum , Website Designer and Developer, 2 Dogs and a Laptop 03. Broaden keyword strategy “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience. Additionally, the blog helps broaden my keyword strategy by targeting a mix of conversion-focused and informational keywords. This approach enhances my site's visibility across various search intents, attracting both potential clients and industry professionals. Ultimately, blogging has become a crucial part of my marketing strategy, driving organic traffic while establishing my authority in the SEO space.” Tim Pelletier , Owner and SEO Consultant, Tim Pelletier Consulting, LLC 04. Generate leads “The number one reason why we keep posting on our blog is lead generation. When you keep posting about various aspects of your business, particularly as it relates to your prospects, then eventually they find you. And if your content is good, then they're very likely to want to work with you too. What's great about this is that it also helps educate your clients and set the right expectations. For example, if we blog about the process of building a website and what mistakes to avoid, then business owners looking to build a website might land on that blog post and learn about our process. In doing so, they can see our brand (i.e., the blog post author) and get a better understanding of what goes into building a website, which makes them a better client if they choose to hire us. It's a win-win. A blog is a long game, and you have to keep posting consistently in order to see results, but I would argue that it's one of the best investments because every new blog post keeps making your blog stronger, and articles can bring leads forever.” Rafael Romis , CEO, Weberous Web Design Read more: Want to use blogging for business ? Learn how much it costs to start a blog and how to monetize a blog . 05. Reach global audiences “As the owner of a small business serving English-speaking and Japanese-speaking customers, maintaining a blog in both languages expands my digital footprint. I focus on spreading valuable, free knowledge on key terms and areas that are relevant to my customers' industries. My company operates in a specialized field dealing with high-level science and complex content, so the blog provides a natural platform to showcase our expertise and language ability, and build credibility. Also, we create and manage blogs for scientific companies, so having a strong, effective blog of my own isn't just logical—it's essential. It demonstrates that we practice what we preach. My blog isn't just a marketing tool; it's evidence of the value we offer, showing clients that we understand their challenges and have the skills to help them succeed.” Adam Goulston , Director, MacroLingo Read more: Check out these inspiring blog examples and use our blog checklist . 06. Take a soft sell approach “I started a blog because it's one of the most innovative ways to own a slice of the internet and connect with your audience on your terms. A blog isn't just a space to talk shop—it's where we can break down complex ideas, share what works and show potential clients the value we bring without the hard sell. It's like hosting a conversation, but one that keeps happening long after you've stepped away. Plus, it's a long-term play: every post invests in visibility, authority, and trust that compounds over time. A blog isn't just content—it's your voice online, and that's priceless.” Cody Jensen , CEO and Founder, Searchbloom 07. Humanize your business “Blogging is one of the best ways to humanize your business and connect on a real, meaningful level with both customers and potential customers alike. While it can become a powerful acquisition vehicle for new customers, the real payoff of creating and sharing helpful content for your audience is that it builds memorable relationships by providing value to them first. When you give freely (in the form of useful content), it'll establish trust with your potential customers. Then, when they're ready to buy, you'll be the obvious choice. I've grown my blog to 500,000+ monthly readers over the past 10 years, and to this day, the biggest benefit I experience is the quality of relationships I've built with thousands of people. Any time I release a new product, I have a built-in audience who sign up because they trust me, and that's the true benefit of blogging consistently.” Ryan Robinson , Blogger and Founder, RightBlogger 08. Engage with expert guests “When I first started, I knew the easiest way to get out there was by being more visible. [I therefore interviewed] people in my field [and showcased those conversations on my blog]. Though I didn't get immediate results, two months later I got my first client, and it was the first time I made money online. Even my website traffic grew by 10% due to the high-profile business owners I interviewed. I made my first $250 because I broke all the rules and interviewed people with absolutely no list. My advice is to start a blog and interview people in your niche, with or without any experience. You would be amazed at the response. Go out there and post about your experiences, and write on Facebook what you can offer. Join Facebook groups, post about your website and invite people to ask you questions regarding the people you interviewed. Remember, our experiences all bring something unique to the table. Use that to secure your first interview. Let them know who you are and why you want to interview them. The most important thing is to tell them how they will benefit from the interview. Your voice, stories and experiences have made you who you are. They have shaped you, and your blog is a reflection of who you are.” Vanessa Gowora , Founder and CEO, Vanessa Gowora 09. Build a connection with followers “A blog is a natural extension of our brand [at Bowen Media]. It helps us prove that we are thought leaders in the digital marketing and web design industry by sharing answers to the questions and pain points of our readers. From a pragmatic standpoint, blogging is also one of the SEO techniques that we utilize. Our goal is to get organic traffic to our website through consistent, high-quality content that matches our targeted audience’s searches. Over time, this increases exposure and leads—and strengthens our online reputation. In a short story, we think of our blog as a kind of multifunctional instrument: a way to inform, engage and build our brand authority in the industry. When you’re providing answers, telling a story or even creating a conversation, blogging is the most powerful way to engage with your followers.” Dan Bowen , Founder, Bowen Media 10. Position yourself as a thought leader “Through my blog, I've been able to share my expertise, insights and experiences with a wider audience, positioning myself as an authority in my industry. By consistently delivering valuable and engaging content, I've cultivated a loyal following of readers who appreciate my unique perspective and turn to me for guidance. Moreover, when people resonate with your ideas and values, they are more likely to become loyal supporters and advocates for your brand.” Janelle Warner , Co-Director, Born Social 11. Test new ideas and strategies “We launched a few blogs—not to chase rankings or showcase expertise, but to use them as experimental sandboxes. They're where we test drive ideas and experiment with content strategies. For example, we recently tried a pillar-cluster [SEO] strategy on one of our blogs by publishing a comprehensive guide that covers a niche topic and is supported by multiple related articles. Once the internal linking and content were in place, we saw a steady uptick in organic traffic within weeks. That's proof our approach works—even on a smaller, less-established domain—let alone on our clients' domains, which are five to ten times bigger than ours. This hands-on experimentation gives us confidence backed by data. When we share strategies with our clients, it's not guesswork. We have results that we know how to replicate. We validate the ideas and scale what works to deliver measurable impact.” Kinga Edwards , CEO, Brainy Bees 12. Practice what you preach “I started a blog because I wanted a space to explore ideas, dive into research and share recommendations with my audience. I wanted a place that I had more control over, and where my voice could really shine through. I also work as a writer—blogging has given me an opportunity to practice, test and hone my writing in a place all on my own.” Lex Stewart , Career Coach, Alexandria Stewart Coaching 13. Build up your personal brand “For a bit of background: my first business was a travel blog, and my second business is a content strategy and writing service, so I've always been blogging either for my own business or for clients. Earlier this year, I decided to launch a blog for my personal brand. Business blogs are always highly focused on the business's core offer and target audience, while business owners are multifaceted people with a variety of interests and, oftentimes, knowledge that goes well beyond what is purely related to their main business . Since my biggest lead generator over the years has consisted of the personal relationships I've built, I wanted to expand on that and allow people (and potential clients) to get to know more of the person behind the business through a separate blog.” Sofie Couwenbergh , Content Strategist and Writer, Let Me Write That Down for You 14. Grow a community (and attract sponsors) around a shared passion “I've always loved sharing my experiences with others. Starting a blog was a natural step to combine my love for travel with my desire to inspire and inform. Through my blog, I've been able to document my journeys, from backpacking through Southeast Asia to exploring the bustling cities of Europe. I've shared personal stories, travel guides and destination reviews, all to inspire others to embark on their adventures. Beyond sharing my experiences, my blog has also become a platform for me to connect with like-minded individuals. By engaging with my readers through comments, social media and email, I've built a supportive community of travelers who share my passion. One of the most rewarding aspects of blogging has been the opportunity to collaborate with brands and businesses that align with my values. These partnerships have allowed me to create sponsored content, host giveaways and offer exclusive discounts to my readers.” Danielle Hu , Founder, The Wanderlover Learn how to start a travel blog of your own. 15. Establish a shared purpose with customers “Our blogs started because we wanted to build a community around our brand. At the heart of this idea was the realization that people crave connection and support, especially when they feel aligned with a mission or a shared purpose. Publishing blogs regularly nurtures that sense of community among our community members. As a platform created by creators for fellow creators, this was our way of offering value to our users. Whether it's practical tips or interesting insights, the goal is always to give our customers something they can apply in growing their own newsletter. I believe that when you offer value consistently, customers will trust you more and come back for more.” Edward White , Head of Growth, beehiiv 16. Jump into industry-wide conversations “Each blog post acts as a new web page, providing an opportunity to rank for relevant keywords and attract potential customers who are searching for solutions to their problems. But beyond just the marketing benefits, blogging has also been a rewarding personal journey for me. It has allowed me to connect with like-minded individuals, engage in meaningful conversations and even forge valuable business relationships. It's a platform where I can share my passion, inspire others and contribute to the growth and development of my industry. If you're a business owner considering starting a blog, I can't recommend blogging enough. It's a long-term investment that will pay dividends in terms of brand awareness, credibility and customer acquisition. Just remember to stay consistent, provide value and let your authentic voice shine through—that's the key to building a successful, engaging blog that truly resonates with your audience.” Gauri Manglik , CEO and Co-Founder, Instrumentl 17. Reinforce brand values “Blogging allows me to showcase the personality and values of my brand. Discussing topics that are close to [my] heart, like minimizing household waste or making the most out of products, helps strengthen the bond [with potential customers]. I want to pack each post with valuable information, which makes my blog an integral part of my business strategy. This method not only drives traffic but also boosts engagement and spikes conversions. The richer the content I create, the more you'll want to come back and share it, which in turn helps broaden my audience.” Dan Steiner , Co-Founder, Good Laundry 18. Celebrate successes “At We Create Tech, we started our blog to connect with youth, parents, young adults and supporters who are passionate about building brighter futures through technology. Our blog serves as a digital ‘brag book’ to celebrate our wins and showcase the success stories of our students. In addition, our blog is a key tool for outreach. By boosting our SEO, it helps us reach more people, build awareness and ensure that anyone searching for technology tools, educational resources or impactful stories can find and connect with We Create Tech. It's our way of leaving a digital blueprint—tracking growth, celebrating milestones and inspiring others—one update, one resource and one success story at a time.” Shana Digital Sanders , CEO, We Create Tech, Inc 19. Break down complex legal topics “I started our legal blog because I saw it as an opportunity to bridge the gap between legal complexities and the practical concerns of families facing challenging situations. Family law can often feel overwhelming and confusing for those navigating it, and we wanted to create a resource that explains these issues in a clear, approachable way. The blog allows us to address common questions, share insights and provide valuable tips that empower individuals to make informed decisions about their cases. While the goal is to inform those with questions about their legal situation, it's also not a bad marketing tool. Many potential clients appreciate our willingness to share our knowledge and end up hiring us when the time comes for legal assistance.” Duane Coker , Attorney and Founding Shareholder, Coker, Robb, and Cannon, Family Lawyers 20. Pass on thoughtful advice “As a career consultant, I help my clients find and utilize their voices. When I first started out as a coach, I also had plenty to say and wanted to use a resource that would enable me to share my knowledge easily; that's where my Wix blog helped. Wix has provided me with an easy-to-use platform that integrates with the rest of my website. Utilizing keyword research, I rank high in search engines and bring new customers to my website daily. (I have one post that has 4,000 views and counting.) Starting a blog and gaining traction takes time, but it's a great feeling when your words start reaching others and help them to move forward with both their careers and lives.” Emily Maguire , Entrepreneur and Career Consultant, Reflections Career Coaching 21. Reduce the number of presale questions “I started my blog with the goal of attracting clients and showcasing my expertise. By positioning it as both a portfolio and a resource to answer common presale questions, I ensured it naturally aligned with client needs, making it easier to build trust and drive business growth. After my blog was set up, the number of presale questions reduced significantly, making it easier for me to negotiate.” Shivam Sharma , Founder, Blogging Capital 22. Answer customer questions at scale “One of the main reasons I started was to solve a problem my customers often faced. They'd ask me similar questions repeatedly—how-to guides, tips and industry trends. Instead of answering individually every time, I decided to compile that knowledge into blog posts. This saved me time and offered my customers a resource they could refer back to any time. Over time, this also built my reputation as an expert in my field, which naturally brought in more clients. Blogging is a long-term strategy. Unlike social media posts that get buried, a well-written blog can keep bringing traffic to your site for months, even years. That consistency can make a big difference in growing your business.” Ankit Prajapati , Owner, SEO Consultant Ankit 23. Help customers help themselves “We've been running our blog for over 15 years. It started as a way to answer questions we received through email. When customers asked a question, we would reply and also share a link to a blog post for more detailed information on the topic. Over time, the blog has grown, and now we aim to publish at least one post a week to help attract potential customers to our products.” Evan McCarthy , President and CEO, SportingSmiles Why start a blog: our recap Establish yourself (and your expertise) as an expert in your field: If you're a consultant, sharing articles, insights and thoughts on topics related to consultancy, can help showcase your knowledge and experience both to your peers within your industry but also to future clients. Build your own personal brand : This is essential in some industries, especially service for service businesses — when working directly with people, your personal brand matters to establish trust and a blog is a very impactful but non forceful way to do that. This also means letting your personality, ideas and thoughts reveal themselves through your blog posts. Engage with your audience : For many a blog is a great way to engage readers within your audience directly. Encourage the to comment on your posts, or to contact you with their own thoughts and insights. Diversify your income: Blogs can be monetized, whether through affiliate marketing, sponsored posts or directly selling your products and services. You don't always need huge amounts of traffic to make money from a blog, as long as you have a dedicated and intentional audience. How to start a blog - after the why, comes the how Once you're sure starting a blog is for you (and your business), you'll need to figure out how to go about getting it off the ground. Here are some quick tips for doing just that. Choose a blog maker: This is by far the easiest way to get a blog up and running. Opt for someone like Wix, which includes plenty of free website templates and blog specific templates to choose from. Using a blog maker also means you get secure hosting and a domain name too. With Wix you can create a blog for free, or opt for a paid plan which will allow you to customize and register your domain name for no extra cost. Design your blog : Think about the structure of your pages, use of images and other media, as well as your color scheme. Consistency is key and essential to getting your branding just right. Plan your content strategy and schedule: The key with blogging is publishing consistency and a great content schedule. Think about what you want to write about, what your audience wants to read and how it all comes together in a cohesive strategy that can grow with your readership. Promote your blog: Great content is, well great but if no one reads it, does it even matter? As you figure out how to start and launch your blog don't neglect to think about how you will promote and market it. Blogs need traffic and there are a number of ways to generate this, from SEO, to social media to paid ads. Why start a blog FAQ How can a website builder help me start a blog? A website builder simplifies the process of creating a professional blog, even for beginners. With intuitive drag-and-drop tools, customizable templates and built in blogging tools , you can focus on writing content instead of worrying about technical details. Some platforms even offer AI website builders to help you create blogs or generate blog name ideas . This makes it easier than ever to start a blog, whether you’re sharing how to make money as a food blogger or tips on other types of blogs . Why does your business need a blog? A blog is an essential tool for any business looking to grow their website and connect with their audience. Consistently posting valuable and relevant content can help establish your business as an authority in your industry, improve search engine rankings and drive organic traffic to your website. A business blog also helps to build trust with customers by providing solutions to their problems and grow community engagement. If you’re wondering if blogging is still worth it , the answer is a resounding yes—it remains one of the best ways to reach a wider audience. Also, learning how to promote your blog can further amplify its impact, making sure your content reaches the right readers. How does a blog benefit a small business? For small businesses, a blog is an affordable way to attract new customers and stand out from competitors. It provides a platform to share updates, promote products or services and engage directly with your audience. Blogs also improve SEO by targeting specific keywords, which help potential customers discover your business online. Learn more: Types of blogs Blog niche ideas What is the biggest advantage of business blogs? The biggest advantage of business blogs is their ability to generate long-term, organic traffic. Unlike paid ads, blog posts can continue to bring visitors to your site for months or even years after they’re published. This evergreen content boosts brand awareness and increases conversions by attracting readers who are already interested in your products or services. Blogs additionally provide a platform for repurposing content into social media posts, AI blog posts or newsletters, maximizing your content’s impact. Learn more: Blogging mistakes
- The 16 best blogging tools to start and grow your blog
Ready to share your ideas with the world? Start your blog → Blogging is first and foremost a passion, but it does require a certain amount of dedication as well. Once you’ve caught the blogging bug, you are in it to win it. That means you’re always aspiring to publish unique, high quality, original content and taking the steps to expand your readership circle further and further. But keep in mind that running a successful outlet depends on more than just your writing skills. Soon after you decide how to make a website and create a free blog , you realize that even a natural-born-blogger can use a helping hand with things like understanding how search engines work, or developing an eye for great visuals. For this you'll need to explore blogging tools. Luckily, guides on how to start a blog are available online to offer assistance, and they even do it for free. They’re designed to help any type of writer, from the most beginner to the most professional. Using these blogging tool will save you precious time and effort when it comes to creating this type of website —allowing you to focus on shaping your next perfect blog article. So whether you're starting a travel blog , personal blog or fashion blog, these blogging tools will have you and your writing covered. Start your blogging journey today with a website builder or an AI website builder and see how easy it is to bring your ideas to life! Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. Blogging tools list to grow your blog The following list includes some of the best blogging tools that will support you in your writing journey: Google Keyword Planner Title Maker Hubspot's Post Idea Generator Ahrefs Semrush Pexels Images Fotor's Image Editor Google Trends Grammarly Buzzsumo Google Search Console Google Analytics Wix Blog Trello Meme Generator Lumen5 Blogging tools to write better content 01. Write targeted content with Google Keyword Planner Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for—something that you shouldn’t guess, but rather check. As you prepare to write a blog post , enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition. With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results. Ranking high for SEO is also a valuable first step in making money blogging and monetizing your blog . 02. Nail those headlines with a title maker generator The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But learning how to write a headline can be challenging. If you’re struggling to come up with the perfect headline, using a title maker can point you in the right direction. Enter a couple words about your main topic, and this free tool will show you catchy blog titles and help you decide which direction you want to take with your article. 03. Defeat writer’s block with HubSpot’s post idea generator Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great blog ideas again and again is not always easy. HubSpot’s Topic Generator is a terrific tool that will help you find multiple ideas that you can develop into awesome blog posts. Enter a few keywords to help narrow down the search and HubSpot will take care of the rest. 04. Take your blog keyword research to the next level with Ahrefs Ahrefs is a great all-round SEO and blogging tool. We love it for its keyword and site explorer features, allowing you to understand what keywords competitors are ranking for and how case you are to the same success. You can also use this powerful blogging tool to understand how well your blog articles are ranking for keywords, how these rankings change over different dates and how much traffic they generate to your blog post, or blog as a whole. 05. Understand blog intent with Semrush If you're a blogger and not using Semrush, consider this a not so urgent reminder to add it to your tools arsenal. We don't have time, or space to go into all the things that make Semrush a great blogging tool - so we'll focus on its role in helping you understand intent. Understand if you should target an entity or keyword with a blog post, or another form of content easily. 06. Find captivating photos on Pexels Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better? 07. Upgrade your images with Fotor’s Photo Editor When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals – so go ahead and explore! 08. Target your posts with Google Trends Want to get into your readers’ heads? Use Google Trends to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a history of how popular your search term has proven over time - helping you understand if its a bandwagon you should be jumping on, or if you've missed the chance this time. 09. Write like a professional with Grammarly Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards. 10. Stay in the know with BuzzSumo There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with the exact number of Facebook, Twitter, Reddit and Pinterest shares. Blogging tools to measure performance 11. Measure your blog’s performance with Google Search Console Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ organic performance, you want to know whether the work you’ve done is actually making an impact. Using Google Search Console will help when improving SEO for blogging . It will allow you to study which keywords are bringing you the most readers. This is just a fraction of the knowledge Google Search Console can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes. 12. Power your blog insights with Google Analytics Take understanding the performance of your blog to the next level with Google Analytics —now transforming into GA4. This powerful tool can help you understand not only where your blog traffic is coming from, but when and how much. It can also help you understand better any number of engagement metrics, so how readers behave on your page and how your content resonates with them. You can also use it to delve deeper into how readers move from your blog pages to other pages on your website, and the actions they take along the way. The right blogging platform 13. Start a powerful blog with Wix I f you want to be a blogger, you need to start with a blog. Sounds simple, right? But there’s more to it than just having a space to write. To really shine as a blogger, you need a powerful blogging platform that makes creating and managing content as simple as it is inspiring (see best blogging platform ). that simplifies your content creation process. That’s where Wix comes in. With an intuitive text editor, design tools that put creativity at your fingertips and built-in Wix features for scheduling, sharing and tracking your posts, Wix is the perfect platform for turning your blog ideas into reality. And the best part—you don’t have to be a pro writer or designer to get started. Wix offers free blog templates that make setup a breeze. In just a few minutes, you can go from a blank page to a fully operational blog. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button. Choosing Wix as your Content Management System ( CMS ) means your blog is backed by free website hosting , top-level Wix performance and built-in website security. Now, here’s something to think about as you read this article. This very blog you’re on right now? It’s built with Wix. Every article, image and interactive feature you see here is part of the Wix blogging platform—it’s designed using the same tools you have access to. Wix powers this blog the same way it can power yours. Pretty inspiring, isn’t it? Blogging tools to help you manage your blog 14. Perfect your flow with Trello Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well. Blogging tools to help your content go viral 15. Make your posts shareable with Meme Generator You know your content is rocking it when readers just can’t help but share it with their own social circles. A powerful way to make your posts more engaging and to encourage readers to share them further is to create original memes and integrate them into your posts. Use Meme Generator to create witty, sarcastic or ridiculous memes that resonate with your readership. You can choose the meme visual from a huge pool of images and add your own text, or use one of the existing memes created by the site’s user base. 16. Transform your posts into gorgeous videos with Lumen5 If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog on Facebook or other forms of social media. You can also embed the video within your blog post itself, which has a tremendous SEO impact, by extending the average time your visitors spend on your page. "The AI’s world is developing at a dizzying pace, heading in directions that no one can fully predict. Who could predict that AI would have human-like empathy?" Guy Sopher, Head of AI Assistant at Wix How to choose the right blogging tool for you Starting a blog is a big step, and choosing the right blogging tool? That’s the first step to setting yourself up for success. The right platform makes it simple to create, manage and grow your blog without feeling overwhelmed. But with so many options out there, how do you pick the one that’s right for you? To make things easier, we reached out to the blogging experts here at Wix. They’ve shared their top tips, favorite features and real-world experiences to help you find the blogging tool that’ll work perfectly for your needs. Define your goals : “When I’m kickstarting a new blog project, the first question I ask is, ‘What am I trying to achieve?'" says Chaya Arbiv, our SEO blog specialist. “It makes all the difference. Whether you’re documenting personal stories, sharing professional expertise or building a platform for your business, your goals are your guide.” Knowing your purpose can help you decide if you need a simple writing platform or a feature-packed tool that lets you monetize a blog and grow your audience. Consider ease of use : Sharon Hafuta, our SEO blog editor, adds, “I’ve seen so many people hesitate to start a blog because they feel it’s too technical. That’s why I always recommend tools with intuitive interfaces that make blogging less daunting. When you’re not wrestling with the tool, you can focus on your content.” Content management features : Good blogging tools should come with convenient content management features like text editing options, media support and scheduling capabilities. Chaya shares, “I love when a platform lets me plan my entire content calendar. Scheduling posts ahead of time means I can focus on creating new content instead of rushing to meet deadlines at the last minute.” Customization options : Your blog should look exactly how you want it to look. “Picking a blogging tool with great design options is key,” Sharon says. “I’m all about having customization at my fingertips—from website templates to fonts and colors. Your blog should reflect your personality or brand.” SEO features : “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads,” Chaya explains. “Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Having built-in SEO features takes out the guesswork when it comes to boosting your blog’s visibility. Integration with third-party tools : Sharon emphasizes the importance of connectivity. “When you can link your blog to integrations or third-party tools like email marketing or analytics, the possibilities really expand. Integration helps everything work together smoothly, and it gives you extra functionality without extra effort.” Community and support : Technical hiccups? They happen. That’s why a helpful community and solid customer support matter. “For me, it’s a dealbreaker if I can’t find answers when I need them,” Chaya says. “That’s why having a help center filled with useful resources or even a place to chat with others, like active forums, is absolutely essential for me.” Scalability and growth : Sharon adds, “I always tell people to choose a blogging tool that can grow with them. You may be sta rting small now, but think about where you’ll be in a year. Pick a tool that can grow your blog , whether it’s adding sections, launching eCommerce or something else.” Cost and pricing plans : Budget is always a factor. Chaya reminds us, “It’s not just about whether a tool’s price fits your budget right now. Check what features come with different plans and make sure you’re getting the best value. Free isn’t always better if you’re limited by features.” User reviews and recommendations : “I always read reviews before testing something new,” Sharon says. “Feedback from other users offers a window into strengths and weaknesses of a tool. Plus, it helps me see if it aligns with what I’m looking for in a blogging platform.” “When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" - Sharon Hafuta, SEO blog editor at Wix What are the best blogging tools for a beginner? If you're a beginner blogger and a full list of blogging tools is a lot to prioritize from, we recommend starting small. There are many blogging tools available, for many different purposes and it can get overwhelming as a beginner blogger to decide which are right for you. With this in mind we've put together this top list of beginner blogging tools, once you've scaled your blog and are confident with its growth and management, then you can consider expanding your list. You'll need a blog maker, like Wix, to create your blog. This is an absolute must. No matter how small your blog starts, you'll want to track traffic growth. For organic traffic checking, Google Search Console is another must as a beginner. It's easy to use and a must have if you're tracking your blog in Google search. Wix offers Google Search Console setup as long as you have a paid plan and connected domain. Ahrefs is important for many different blogging needs. These include keyword research, backlinks tracking, competitor research and more. This multi-functional SEO and blogging tool is great for beginner blogs and easy to learn how to use. What are the best blogging AI tools? Some of the best blogging AI tools available today include: Wix AI blogging tools AI Text Creator : Generates blog post ideas and content within the blog editor. AI SEO assistant: Suggests improvements for SEO on all pages. AI Image Creator: Generates custom images for blog posts. Other AI blogging tools Jasper.ai: Great for writing blog drafts or help with editing. Clearscope : AI-driven content optimization tool Copy.ai : Another content creation tool for all purposes. MarketMuse: AI content planning and optimization. NotebookLLM: Create podcasts from your blog posts. Blogging tools FAQ What is a blogging tool? There are various blogging tools available to help bloggers create, manage and optimize their blogs. These tools can assist with content creation, organization, SEO, analytics and more. Blogging tools can streamline various aspects of blogging, save time and improve the overall quality and performance of your blog. What tools are used to create a blog? To start a blog you'll need a blogging platform or CMS, such as Wix to get started. These blog website builders will often include all the features you need to start, manage, promote and monetize your blog. What equipment do I need to start a blog? To start a blog, you will need the following equipment: A computer or mobile device: You can use any computer or mobile device to start a blog. However, if you plan on doing a lot of writing, it's recommended to use a computer. An internet connection: You will need an internet connection to create and publish blog posts. A web hosting account: A web hosting account is where your blog's files will be stored. A domain name: A domain name is your blog's address on the internet. What is a blog tool? A blog tool is a software application that helps you create, manage and publish blog posts. Blog tools typically provide a variety of features, such as: A content editor: A content editor allows you to write and edit your blog posts. A template system: A template system allows you to customize the look and feel of your blog. A commenting system: A commenting system allows your readers to leave comments on your blog posts. A social media integration: Social media integration allows you to share your blog posts on social media platforms. Statistics tracking: Statistics tracking allows you to see how many people are visiting your blog and reading your posts. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. What’s the most overlooked blogging tool that can improve productivity? Content calendars are often overlooked but crucial for productivity. The Wix blog, for example, builds our content schedule on Monday. Content schedules help you plan posts, maintain consistency and align your new content with trends or goals. Your content schedule should include scheduling dates and be something multiple people can work on at once. Are free blogging tools as effective as premium ones? Free blogging tools can be effective for beginners, offering essential features like SEO optimization, analytics or content creation. However, premium tools often provide advanced functionality, better support and integration options. Upgrading depends on your goals; start free and scale with premium tools as your blog grows. How can bloggers choose the best tools for their needs? As a blogger you should define their goals (e.g., SEO, design, monetization) and prioritize ease of use, integration and scalability. Testing free versions or trials helps you evaluate their performance and functionality for your needs. Reviews and recommendations from trusted sources or fellow bloggers can help you select tools that align with your niche and workflow.
- Microblogging 101: what it is and how to use it effectively
Ready to share your ideas with the world? Start your blog → If you're reading this on the internet, chances are that you know what a blog is . With their catchy titles and easy accessibility, blogs have become a staple of online reading. It goes without saying that when it comes to building your online presence, starting a blog can be a great way to generate traffic. You may have also heard of "microblogging." Contrary to what the name suggests, it doesn't involve writing diary entries on a tiny keyboard. Instead, microblogs refer to short-form content that can take many forms, including Twitter threads, TikTok captions and LinkedIn posts. They're essentially a new type of blog format . As the internet and the blogosphere within it continues to evolve, understanding microblogging has become increasingly important. In this article, we'll delve into what microblogging is and how your business could benefit from it. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. What is microblogging? Microblogging is the act of creating concise posts that are typically less than 300 words long. These entries often include multimedia such as images, videos, audio clips and links. It's possible that you're already microblogging without even realizing you're doing it. For example, have you ever posted a thread on Twitter celebrating the return of 2000s fashion? Did you recently write an Instagram caption recounting your recent travels to Spain? What about a Tumblr post dissecting your favorite Saturday Night Live sketch? This is microblogging in action. According to the results of a Contently survey , microblogs might be more popular than the standard blog. Of the 1,024 people in the U.S. that were surveyed, 75% said their ideal blog post length was under 1,000 words. Only 5% of those surveyed preferred articles longer than 2,000 words. On the flip side, some studies show that long-form content still racks up more shares on social media. Additionally, longer articles tend to be more SEO-friendly. Thus, while microblogging may be more appropriate for viral topics and posts meant for instant consumption—longer, more traditional blogs still offer search value and long-term stickiness. Benefits of microblogging Familiarizing yourself with the benefits of microblogging makes it easier to know when to publish shorter versus longer pieces. Let’s discuss the different benefits of microblogging in greater detail. Microblogging helps build an online presence Microblogging platforms tend to have large user bases, giving you a greater chance at reaching a wider audience than if you were to use traditional blogging platforms (see best blogging platforms ) that don't have established audiences. In addition to this, microblogging invites instant engagement and conversation, as users can easily reply, share or like posts. This can help to increases visibility around your content faster than on other channels that require more proactive promotion. Microblogging is efficient Writing a post longer than 2,000 words takes a good amount of time to research and write. One blog may take an entire day (or longer) to complete. On the other hand, a microblog can be written in a matter of minutes. This makes microblogging a great way to stay top-of-mind with followers without dedicating a lot of time and resources to creating a post. Microblogging is mobile-friendly Due to their compact nature, microblogs tend to be much easier to read on mobile devices than long blog posts. Oftentimes, a microblog will fit on a mobile screen without requiring visitors to scroll down. That's not the case for posts that are thousands of words long; these will require lots of scrolling and concentration for readers to fully absorb and appreciate. Given that more and more people are using mobile browsing, microblogging can play a vital role in almost any marketing strategy. Microblogging can help promote a business Microblogging is a great strategy if you’re blogging for business . By sharing links to your latest posts or products in your microblogs, you can generate interest and drive traffic back to your site. This, in turn, can help to increase sales on your site. Do you have stories to share? Learn how to create a blog with Wix. 6 microblogging platforms There are a variety of microblogging platforms—many that you probably already know and love—where you can start publishing your own microblogs. Your Wix website is a good place to start - or take the plunge with one of these best blog templates , as are many of today's top social media networks. 01. Instagram While Instagram is primarily a visual medium (every post must include a photo or video), its 2,200-character limit on captions makes it an ideal platform for microblogging. In this context, a microblog serves to complement the photos or videos that you post, rather than the other way around. Because Instagram doesn't allow users to include links in their posts, microblogging on this platform won’t necessarily help with increasing blog traffic . Instead, it’s best to use microblogging on Instagram to elevate your branding, monetize a blog or stay top-of-mind with personal and business connections. User engagement is one of Instagram’s most significant ranking factors, so your microblogging should focus on topics that are likely to engage people. Keep in mind that Instagram also cuts off captions at 125 characters (users can click “more” if they want to read the entire post), so it’s vital that you have a strong hook in your first or second sentence. 02. Twitter Given how tweets originally had a 140-character limit, Twitter most definitely played a role in making microblogging popular. Though tweets now have a 280-character limit, tweets are still digestible by nature, and users can create threads in which multiple tweets are linked together to form a longer narrative. With retweets and quote-retweets, Twitter is a highly collaborative platform that spurs conversation and sharing. Because of its real-time nature, Twitter is popular for breaking news or commenting on current events. Microblogs on Twitter are usually more informational than content on Instagram or Tumblr, so the platform is particularly useful for brands looking to educate their readers. 03. LinkedIn Because of the professional nature of LinkedIn, microblogging has become a popular method for networking and lead acquisition. LinkedIn is also great place for establishing yourself as a thought leader or expert on a specific topic. The platform allows you to post updates that are up to 1,300 characters long, so it isn’t strictly a microblogging platform. That said, LinkedIn's interactivity gives it the same potency as a more traditional microblogging tool. The most viral posts on LinkedIn tend to speak on a hot topic or unique viewpoint. Microblogs that get lots of viewership on LinkedIn often attract lots of organic engagement, plus reshares by prominent industry leaders. But you can also look to build an audience by consistently posting about a certain subject, tagging influencers and using hashtags. 04. Facebook As one of the oldest and most popular social media platforms, Facebook is a fantastic microblogging tool, especially for brands with an older or more international audience. Microblogging is not only useful for promoting your blog on Facebook, but it’s also useful for building a community and nurturing relationships with your audience. It can be difficult to gain traction on Facebook, so consider microblogging on Facebook Groups to start. These groups tend to attract people who share a particular interest or skillset, so it’s easier to reach more targeted audiences than if you were to post from your personal or business profile. 05. Tumblr Tumblr is a microblogging platform that allows users to post short-form content, including text, images and videos. Microblogging on Tumblr involves posting short and often informal updates, thoughts and ideas. Posts can include text, images, videos, polls and other multimedia content. Users can tag their posts to categorize them and make them more discoverable to other users. Tumblr allows users to customize their blogs with different themes and styles, making it a flexible platform for creative expression. Users can additionally reblog and comment on posts from other users, which can help to foster a sense of community and interaction on the platform. 06. TikTok TikTok has quickly become a valuable platform for nearly every industry. While videos are the star of the show on this platform, users can use captions or in-video text to tell a longer story. TikTok limits post captions to 300 characters—up from the original 150 characters. 5 examples of microblogging Let’s look at a few examples of microblogging on different platforms in order to spark your creativity. 01. Britdotdesign Interior stylist Brit Arnesen is no stranger to content creation. Her blog, britdotdesign , has been alive and thriving since 2018. Her microblog on Instagram reads like a stream of consciousness, which makes her followers feel like they’re simply learning what their coolest friend has been up to recently. 02. Dan Oshinsky Email marketing consultant and founder of Inbox Collective, Dan Oshinsky , microblogs about email marketing on LinkedIn. His posts are informative, engaging and often interactive. This content helps to boost the visibility of his small business, as well as his status as a thought leader in the industry. 03. Andy Gotts On Andy Gotts ' Facebook page, the photographer shares a highlight or two from his latest shooting sessions. By providing deeper context of his portraiture, Gotts’ microblogging complements his artwork and gives followers the opportunity to get to know the man behind the camera. 04. Dr. Nicole LePera In addition to her work as an author, podcaster and founder of SelfHealers Circle, Dr. Nicole LePera is a diligent microblogger who has amassed close to a million followers on Twitter. Because she posts multiple times a day, LePera's content regularly appears at the top of her audience's feeds. The below tweet about Gilmore Girls is only 119 words long, yet it accumulated 6.5 million views and more than a thousand replies. 05. Design Matters Debbie Millman uses Facebook to promote her interview-style podcast, Design Matters . For every episode, she writes a microblog that recaps her guest's history as a designer, writer or artist. In this microblog on an episode featuring Sarah Polley, Millman gives followers interesting tidbits about the director that spark readers' curiosities and entices them to give the full episode a listen.
- How to monetize a blog (for beginners and pros)
Ready to share your ideas with the world? Start your blog → For many writers, starting a blog is a passion project. We're drawn by the idea of sharing our interests, knowledge and ideas with people all across the world. But as many of us have learned, passion alone doesn't pay the rent. The good news is that it’s possible to make money off a blog, whether you just want to make some extra spending money or turn blogging into a full-time career. Essentially, there are three ways to monetize a blog: sell a product or service, create gated content or promote external brands. This article discusses specific strategies so you can decide which are best for your blog and your monetization efforts. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. TL:DR: How to monetize a blog (for beginners and pros) Beginners can monetize a blog in many ways, including online ads, donations or tips, freelance writing, eBooks, affiliate marketing, sponsored posts and brand sponsorships. For long-term growth, consider paid memberships, online courses, podcasts, webinars, virtual summits, coaching or consulting, merchandise, email marketing and blog advertising. How beginners can monetize a blog How to monetize a blog over the long term Online ads Paid membership programs Donations or tips Online courses Freelance blogging or writing Podcasts Ebooks Webinars Affiliate marketing Virtual summits Sponsored posts Coaching or consulting services Brand sponsorships Merchandise Email marketing Blog advertising How beginners can monetize a blog Monetizing a blog can be a time-consuming and challenging process, and it is not something that can be achieved overnight. However, there are a few ways that you can make money off your blog, even if you're blogging as a beginner . Make money from online ads Ask for donations or tips Become a freelance blogger or writer Sell eBooks Do some affiliate marketing Write sponsored posts Get sponsored by a brand Explore ways to make money blogging with display ads, affiliate marketing, sponsored content, digital products and courses, memberships and subscriptions, freelance and consulting, physical products and guest blogging. 01. Make money from online ads One of the most reliable ways to make money blogging is to display advertisements, usually web banners and banner ads, throughout your site and collect revenue from each click. The advantage of this option is that it requires minimal effort from the blogger’s end. All you need to do is set up an account with an online ads platform and connect it to your website. This is also often referred to as digital display advertising. Using the Google AdSense advertising network, you can define which fields, industries and categories of ads should be displayed on your blog to ensure that they’re a strong fit. In addition, you can design the look of the ads to match the overall design of your blog. When you plan how to make a website and create a blog on Wix, you can add Google AdSense ads to your blog and generate income anytime those ads are viewed or clicked. For the ads on your blog to be profitable, make sure that they relate to your audience’s interests. If your blog is a type of website that deals with health and wellness, your target audience probably won’t feel tempted to click on real estate blog ads. Instead, you'd want to choose ads that promote wellness solutions or health products. You might also want to consider using pay-per-click or paid PPC ads in order to generate users to your website in the first place. The more website visitors you have, the more you can increase the number of converters on your display ads and targeted advertising efforts. 02. Ask for donations or tips You can also monetize your blog by asking for donations. While you shouldn’t be pushy, you can leave a friendly, transparent note to fans expressing your appreciation for their readership and welcoming their support. Your audience will be especially inclined to support you if you’re blogging about a good cause, whether your goal is to promote social justice or support nonprofit work. You might feel more comfortable asking for donations if you are better able to convey the learning aspect of your content. Being able to provide tangible value to readers from your content may make them more likely to donate and you more comfortable with the process. The principle behind donations is that they enable your audience to thank you for providing them with free, valuable content. For this reason, it’s not advisable to ask for donations if you already charge for access to it. 03. Become a freelance blogger or writer Another effective blog monetization strategy is to become a freelance writer for widely read online publications within your niche. Even if your own blog isn’t drawing in much traffic yet, your posts serve as a valuable portfolio of your writing that you can leverage to become a freelancer for other blogs. By using your own content to establish authority and expertise, you can get hired to write for other blogs and might even be able to make it a full-time job. Learn more: How to start a writers blog To find these opportunities, you can research dedicated freelance writing job boards, online marketplaces for freelance work or reach out to brands directly. Whichever route you take, be sure to provide a link to your own blog to highlight your writing skills and experience. 04. Sell eBooks As you build your readership, offer your fans an in-depth, comprehensive angle on your content in the form of an eBook. Your eBook can be an elaboration on topics covered on your blog, or it can introduce a new theme or question that’s highly relevant to your target audience. For instance, if you’re a photography blogger, your eBook could explore the most fascinating locations you have ever worked in and what they taught you about photography. When you create an eBook, draw lessons and stories from your own knowledge and experience. Use your book to teach readers something new, and show them how they can put this knowledge into action in their own lives. Learn more: How to start a book blog Consider using Patreon to create and market your book to your potential readers. Once created eBooks can be a good source of passive income, as you create it once and hopefully sell forever. 05. Do some affiliate marketing When considering how to monetize a blog, some people opt to engage in affiliate marketing . As an affiliate, you partner with a brand to promote their products, earning a commission for every product sale that originates from your blog. From the perspective of both bloggers and brands, affiliate marketing is a win-win situation. This performance-based revenue works best when both parties involved share the same target audience. You’ll need to find a company that your readers are actually interested in to increase the chances of driving leads and sales. Having this affinity for the brand also means that you’ll be more successful in promoting it. By finding ways to connect the product’s value with your blog’s organic content, you’ll make a stronger sales pitch to your audience. While there are a variety of affiliate programs to choose from, one of the most popular choices for beginners is Amazon Associates . As an Associate, you’ll include links to Amazon products within your blog content and receive a commission for every purchase that comes through your site. 06. Write sponsored posts Another option is to create sponsored content that highlights a specific product or service. This is often an effective form of advertising for brands, and it’s also a powerful way to monetize a blog. Your first step is to find a brand to partner with. While businesses will sometimes reach out to bloggers directly as part of their own content marketing efforts, you should also take the initiative to email brands yourself and inquire about partnership opportunities. Sponsored posts usually include a product review or demonstrate how the writer uses the product for professional or creative purposes. It’s a great way to earn reliable income through your blog, since (unlike with ads and affiliate programs) you know exactly how much you’ll be making. If you choose to write sponsored posts, keep in mind the following tips: Look for a brand partnership that enables you to create a series of sponsored posts spread across several weeks or months. This way, you have a recurring and fixed source of revenue. If you're a food blogger, reach out to the brands you use in your own kitchen, making money as a food blogger, for example, when you promote products that you love and use. When you reach out to brands, show them how sponsoring your posts would benefit their business. Tell them about your website traffic, show them how the interests of your fans align with their brand and offer ideas for how you’d include their products in your content. Don’t try to hide sponsored posts. Be honest with your audience and clarify it with a short disclaimer. Don’t compromise your integrity as a blogger. Only recommend products that you believe in and that you think would offer genuine value to your readers. 07. Get sponsored by a brand In addition to creating sponsored posts, another benefit of establishing paid partnerships is to get your blog, or even your entire online presence, sponsored by a brand. With this approach, you don’t necessarily need to devote entire posts to product reviews or recommendations. Instead, you might choose to feature the sponsoring brand in your blog’s website header, with a note in your articles and social media content thanking them for their support. This type of sponsorship can be especially helpful if you find a brand that you genuinely appreciate and is highly relevant to your niche. When you negotiate your agreement, make sure that both sides are clear about expectations so you don't end up compromising your work. Ready to monetize your blog? Start with Wix . How to monetize a blog over the long term If you’ve been blogging for a while and you’re ready to make some bigger commitments, here are a few tips for monetizing a blog over the long term: Build a paid membership program Create online courses Start a podcast Make a webinar Host a virtual summit Offer coaching or consulting services Sell merchandise Leverage email marketing Advertise on your blog 01. Build paid membership plans Your blog posts offer more than just an opinion. They’re a combination of your experience, expertise and unique perspective. People want to read them because they offer special value, whether it’s professional advice, life-hacking tips, personal empowerment or any type of training. While most of your posts should be free and readily available, consider creating a pricing plan in which you set aside exclusive content for paying members. To persuade your readers that this premium content behind a paywall is worth paying for, keep some parts available for free viewing. You can use these free samples as a way to captivate audiences and get them hooked on your blog. In order to keep your publication balanced, indicate in your content calendar which posts you’d like to reserve as premium and which ones will be available to all readers. Another approach is to allow readers to purchase subscription plans so they buy access to your content. This is a popular strategy used in publications across the web. On Wix, you can easily sell subscriptions , simply set up a plan that allows you to monetize your blog. When posts get added to the subscription plan, they’re marked as exclusive content for paying readers. 02. Create online courses Consider repurposing your most popular written content in the form of online courses. This technique for selling videos online will not only help you drive engagement, but it’s also a powerful blog monetization strategy. While you should continue to offer short-form video content for free, you can ask for payment for premium videos that are more in-depth. Using Wix Video , you can sell, rent and enable your video content for download under your own terms. This enables you to determine the pricing and even restrict the duration of the video’s availability. To make the most of your online courses, think about the types of content that your target audience would pay for. For instance, you might create a complex tutorial video that goes beyond anything your audience can find for free online. These might include educational videos such as coding tutorials or a series of fitness training videos. 03. Start a podcast If you want to get especially creative with your blog, another monetization option is to start a podcast . Rather than creating audio content from scratch, you can simply repurpose the existing content on your blog. Podcasts have skyrocketed in popularity within the past couple of years, and taking advantage of this trend can increase blog traffic . On top of that, you can make money from podcasting by selling sponsorship slots to businesses. Essentially, these will be like short radio ads that you incorporate midway through each podcast. 04. Make a webinar You can further use your knowledge to create a webinar and charge people to attend. Not only is a webinar a powerful tool for sharing your insights and teaching participants new skills, but it also helps you build deeper relationships with your audience and increase engagement on your blog. Being a part of the blogosphere is very much about building an online community, and webinars help you do just that. Webinars can take a variety of forms, whether it’s a slide presentation, tutorial, workshop or audience Q&A. Regardless of which format you choose, be sure to focus on a subject you’re especially knowledgeable about. Piggyback on your blog content, but offer additional insights that can’t already be found for free on your blog. You should also offer actionable takeaways so that your audience leaves the session feeling that they’ve learned something tangible. 05. Host a virtual summit Another type of virtual event which you can charge admission for is a virtual summit. Typically, a virtual summit or conference is a video interview of 20 or more experts about a given topic. Often, they’re free for a period of 24-72 hours, after which subscribers may choose to purchase an “all-access pass” to continue viewing. On top of helping you earn an income, virtual summits are a powerful marketing strategy using streaming media to generate new interest in your blog. By helping you expand your reach and increase website traffic, they can generate income short-term while contributing to your long-term blog monetization efforts. 06. Offer coaching or consulting services Once you build authority and trust with your readership, you’re in a position to supplement written content with one-on-one coaching sessions (see how to start a coaching blog ). Regardless of your field of expertise, there’s always more than one way to convert your knowledge into useful training for others. For example, if you use your blog to share your passion for gardening, you could offer one-on-one video sessions offering tips and advice for how someone can improve their personal home garden. Or, if you’re a digital nomad and travel blogger , you can offer customized travel itineraries to clients based on their interests and budgets. Likewise, if you’re an entrepreneur or career blogger, you can offer career or life coaching sessions to your audience. Learn more: How to start a consulting blog 07. Sell merchandise Many bloggers make money by selling products inspired by their content. While some of these bloggers are already well-known influencers, internet fame is not a prerequisite for selling merchandise. Monetize your blog by selling merchandise related to your industry or niche. You can sell specific items relevant to your industry or merchandise stamped with your custom logo . To do this on Wix, you can choose to either add a pay button to your website or open an online store . 08. Leverage email marketing Email marketing is one of the best ways to connect directly with your audience and build lasting relationships. It keeps the conversation going even after someone leaves your site. When you create an email list, you’re giving your readers a space to stay updated on your latest content, products or services. It’s a direct line to the people who care most about your work. Getting started is easier than you think. Add a sign-up form to your site where readers can easily find it—your homepage, the end of a blog post or even a subtle pop-up. Give readers a reason to join by offering something valuable like a free guide, checklist or early access to content. Focus on building real connections, not just collecting emails. When someone joins your list, share content that feels personal and valuable. A great newsletter feels like a conversation, not a sales pitch with enough personality to keep readers engaged. Once your list is set up, use it to share exclusive offers and updates. Consider offering discounts on eBooks, early access to a new course or practical tips that your audience will love. Automating your emails can make this process seamless. For example, new subscribers can receive a welcome email with links to your best content or a freebie. Track the performance of your emails to improve engagement over time. 09. Advertise on your blog Advertising is a flexible way to monetize your blog no matter your experience level. If you’re just starting out, display ads from platforms like Google AdSense make it simple. Add a small piece of code to your blog and AdSense automatically shows ads relevant to your content. You earn a share whenever someone views or clicks. It’s a hands-off way to start generating income as your traffic grows, no direct negotiations required. This is perfect for new bloggers building their audience. For established blogs with steady traffic, ad networks can take your monetization to the next level. These networks match you with brands and optimize ad placements for better performance and higher earnings. The technical side is handled for you so you can focus on creating great content. Well-placed relevant ads also improve the user experience, striking a balance between earning and readability. If your blog has a large loyal following, consider selling ad space directly to businesses. This gives you full control—set your own rates and choose advertisers that align with your audience and values. While it takes more effort upfront, like pitching to brands or adding a “work with me” page, this approach can deliver higher payouts. Ready to create a blog and monetize it? Get started with the Wix blog maker today. How to drive blog traffic to maximize profits In order to make a good amount of money from monetizing a blog, you need to establish your credibility, build a following and attract more readers to your blog. Here are some tips for driving blog traffic to maximize your monetization efforts: Know your niche Deliver quality content Offer value Drive engagement Establish your authority Promote your content 01. Know your niche As you set to start a blog, you'll need to define its focus and a clear target audience. Rather than writing about anything that comes to mind, create a specific type of blog with a strong, centralized focus. Use your blog to build expertise in a particular area and fulfill the specific needs of your readers. Not sure what niche to run with, consider these examples: How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog Be inspired by these blog examples. 02. Deliver quality content While the quantity of your blog posts is important, the quality is even more so. Aim to publish posts consistently as part of your blog strategy, but don’t let that limit your ability to create thorough, well-researched content. After all, your goal is for readers to enjoy your articles and come back for more. Read also: CRO tests that have made the biggest impact on the Wix website 03. Offer value Just as every business must offer value to its audience to succeed, so does a successful blog. People read articles in order to address a need—whether it’s to learn something new or find a solution to their problem—and your job is to satisfy it. Go beyond cookie-cutter content and aim to write posts that stand out with original insights and genuinely helpful information. This type of valuable content can also be used to generate backlinks to your blog, from other sites, who share your valuable content in their own blog and news posts. Quality backlinks and content shares send powerful signals to search engines, making your content more visible to more people. 04. Drive engagement Your blog should not only satisfy readers but make them hungry for more. Post creative forms of content such as videos and quizzes, and add community features to build a sense of community around your personal brand. Consider tapping into the potential of social media marketing strategies, such as influencer marketing in order to do this. This means not only sharing your own content on social media platforms but getting others to as well. The more you engage your readers, the more successful you’ll be at monetizing your blog down the road. 05. Establish your authority If you’re a known expert in your field, people will want to read your work. Spread the word about your expertise by building your presence across other online platforms. Guest post on company blogs and other online publications, publish articles on sites such as Medium and LinkedIn and build a strong social media following. These strategies will help you cement your reputation as a thought leader, as well as drive additional traffic to your blog. 06. Promote your content For the above methods to be effective, you’ll need to promote your blog consistently to constantly drive more traffic, engage with your audience and strengthen your readership. As you write blog posts and continue to monetize your content, implement the following digital marketing strategies so that your site stays profitable: Optimize for search engines : Search engine optimization, or SEO, is deeply intertwined with content creation. As you write, you should refine your content to rank high on Google and other search engines. This way, you’ll be able to gain exposure and drive even more traffic to your site. This SEO for bloggers guide lays out valuable steps for developing a robust SEO strategy. The best place to start is always with keyword research from which to plan blog topics and posts. Be active on social media : Blogging and social media marketing go hand in hand. Build and optimize your social channels so that you share your expertise on multiple platforms and gather followers. If you promote your blog on Facebook, YouTube, Instagram, Twitter or LinkedIn, you’ll be able to maintain a steady flow of traffic to your posts. Engage fans with email marketing : Newsletters are a great option to keep your audience engaged. Promote your latest blog posts with captivating emails that encourage your audience to keep coming back to your website. Work on building up your mailing list, to get more eyes on your content. Expert tip from Dor Cohen, content distribution specialist at Wix: "Even today, email marketing has proven itself as a consistent distribution channel to serve your content. With AI-powered content curation, dynamic content blocks, and hyper-segmentation capabilities, we can deliver newsletters tailored to each subscriber's preferences and behaviors at scale." An important part of promoting your blog is understanding your site analytics . Knowing where your users are coming from while pinpointing what blog posts are sparking their interest and engagement can help you plan better content and generate more traffic to your site. When to monetize a blog Now that you know how to monetize a blog, you need to consider when it actually makes sense for you to do so. There is no one-size-fits-all answer to the question of when to monetize your blog. However, there are a few factors you should consider before making a decision. Your audience: How big and engaged is your audience? When you're considering monetizing your blog, pay attention to the people who would be making that happen. It's important to have a lot of people who are interested in your content and likely to be willing to pay for it. If you don't have a large or engaged audience, it may not be worth monetizing your blog yet. Your content: What kind of content do you create? If you create high-quality content that people are willing to pay for, then you may be able to monetize your blog sooner. Make sure that your content is well-written, informative and engaging. Your goals: What are your goals for your blog? If you're just starting out, you may want to focus on building your audience and creating great content before you start monetizing. However, if your main goal is to make money from your blog, you may want to start monetizing sooner. Having a clear monetization strategy will help you achieve this more quickly. The future of blog monetization Just as blogging changes and evolves to adapt to a changing blogosphere and audience, so too do the ways in which they can be monetized. Looking ahead, the future of blog monetization is likely to be shaped by several key trends: Blogs will become even more specialized, catering to highly targeted audiences with specific interests and needs. This will allow bloggers to offer more relevant and valuable content, attracting premium advertising and sponsorship opportunities from their audience. It will also help bloggers cut through a super competitive blog landscape. The rise of the creator economy will empower bloggers to diversify their income streams through multiple platforms and channels. This includes expanding beyond blogs to social media, podcasts and other various online communities to make money. Artificial intelligence will play a significant role in optimizing content for search engines, social media visibility and audience engagement. Bloggers can use AI tools to improve their reach, attract more qualified traffic and increase their earning potential. The specific tools and ways this will play out are evolving all the time. Monetize a blog FAQ How do I monetize my personal blog? There are many ways to monetize your personal blog, depending on your niche. Some of the most popular ways to monetize include offering content by subscription, affiliate marketing, online courses, eBooks and selling ad space on your blog alongside sponsored posts. How many views do I need in order to monetize my blog? If you want to sell ad space and use Google AdSense, you'll need at least 1,000 page views on your blog per day, to get started with it. Other types of blog monetization, such as affiliate marketing, don't necessarily require a minimum number of views. However, the more website traffic your blog generates, the easier it will be to seek out and secure monetization opportunities. Do blogs still make money? Yes, blogs can still make money. However, it is important to note that the days of making a full-time income from a single blog are long gone. Nowadays, most bloggers who make money do so by having multiple streams of income. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. Can I monetize a blog via Reddit? To monetize a blog via Reddit, engage in relevant subreddits by sharing valuable content and participating in discussions. Build a genuine following and occasionally promote your blog posts, ensuring they provide unique value. Be transparent and avoid spammy behavior to maintain your credibility on the platform. Consider offering exclusive content or promotions to Reddit users who read your blog. If you're using Reddit to try to promote and monetize your blog, it's very important that you adhere to community guidelines. How to monetize a blog on Wix? There are several main ways to monetize a blog built on Wix. You can integrate Google AdSense for display ads. Or consider creating premium content or courses with Wix's membership feature. You can also use affiliate marketing by promoting relevant products from your blog posts or collaborating with bigger brands for sponsored content. Think about setting up an online store using the Wix eCommerce website builder for selling merchandise or digital products.
- Latest blogging statistics and facts for 2026
Ready to share your ideas with the world? Start your blog → According to Master Blogging , around four in five (80%) internet users regularly read blogs. With over 600 million blogs online and an estimated 7.5 million new ones being published daily, it’s clear that blogging is growing in popularity as both a personal endeavor and an integral business strategy- especially for those researching how to start a blog today. But what is the current state of blogging in 2026? How have these trends changed over time, and what does the future hold for the blogging industry? With this in mind, Wix has compiled the latest blogging statistics and facts for 2026, including insights for anyone looking to make a blog , such as blog readership statistics, blog traffic stats, average blogging income, business blogging statistics and more. Throughout the page, we’ll answer key questions that address the dynamic nature of the blogging market for 2026 and beyond. Ready to bring your venture online? Learn how to make a website from scratch with a website builder like Wix. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. Top 10 must-read blogging statistics for 2026 Blog post statistics Blogger statistics Blog readership statistics Blog traffic stats Business blogging statistics Blogger income statistics Blogger industry statistics Statistics on the biggest challenges in the blogging industry Statistics on the use of AI in the blogging industry Top 10 must-read blogging statistics for 2026 As of January 2025, skysports.com was the most visited blog on the internet, with an average of 47.7 million visitors a month. (Internal Wix data, 2025) By 2026, the largest percentage increase in visitor numbers is predicted to be for mashable.com (+456% compared to 2021). (Internal Wix data, 2025) Tech is the most popular blog category, with 63,843 mentions across those analyzed. (Internal Wix data, 2025) Based on the number of social media followers, Gary Vaynerchuk is the top blogger in the world as of 2025, with 19.23 million. (Internal Wix data, 2025) The average U.S. blogger could earn around $103,446 annually in 2025. (Internal Wix data, 2025) California has the highest average salary for a blogger at $123,543 a year. (Internal Wix data, 2025) There are thought to be around 600 million blogs worldwide. ( Tech Business News , 2025) The average blog post length is around 1,394 words. ( Orbit Media , 2024) The ideal length for a blog post is thought to be around 2,450 words. ( Wix , 2024) As of 2024, around four in five (80%) bloggers were using AI in their work— up from around two-thirds (65%) in 2023. ( Orbit Media , 2024) Blog post statistics How many blogs are there in the world? According to Tech Business News , there are thought to be more than 600 million blogs in the world as of 2025, representing almost a third (31.6%) of all websites. With approximately 7.5 million blog posts daily, this equates to more than 2.7 billion articles added to the internet per year. Be inspired by these blog website examples. How long is the average blog post? As of 2024, the average blog length stands at 1,394 words. This represented a 2.3% decrease from the previous year when the average blog word count stood at a decade high of 1,427 words. Average blog post word count (2014-24) Since 2014, the average blog post word count has generally increased, with some fluctuations between 2020-24. Back in 2014, a blog contained around 800 words, around three-quarters (72.5%) less than the average blog post length for 2024. These findings are supported by Master Blogging , which found that the average length of a blog article was 1,416 words, with approximately one in seven (14%) bloggers regularly crafting work that exceeded 2,000 words. Did you know? According to Master Blogging , U.S. readers spend three times longer on blogs compared to emails, with an average reading time of less than a minute per blog article (52 seconds). Incidentally, almost three-quarters (73%) of people confess to skimming when it comes to reading blogs, which may help explain this. How many words are in a typical blog post? When surveyed by Orbit Media , almost a third (32%) of bloggers typically wrote blog posts between 1,000 and 1,500 words, with a similar percentage (31%) writing 500-1,000 words per article. This was followed by less than a fifth (18%) who crafted an average blog post length of 1,500-2,000 words. Incidentally, research by Master Blogging suggests that people prefer shorter blogs, with three-quarters (75%) stating they prefer articles under 1,0 00 words. The number of words in a typical blog post by industry Blog post a nalysis by Demandsage found that marketing and advertising blogs tend to have the highest average blog post length at 2,500-3,000 words. This was followed closely by those from the sales industry, with an average of 2,500-2,700 words per blog post. At the other end of the scale, those in the gadgets industry typically had the smallest average blog post word count at 300-500 per post, followed by fashion blogs at 800-950 words. In reality, the average blog post for marketing and advertising could be up to 10 times longer than a typical article on gadgets. How many words is a good blog post? According to experts at W ix, the ideal blog post length should be between 1,500 and 2,500 words, with the sweet spot at 2,450. However, this is not a one-size-fits-all policy and will vary depending on several factors, such as your: Topic and subject matter Target audience Goals and objectives Competitors and the length of their content Saying that, longer blog posts can perform better than shorter ones. A study by NP Digital found that people stayed around two-fifths (40%) longer on a page with long-form content compared to short-form content. This can help send positive signals to search engines that your article is highly relevant, high-quality and matches the user’s intent—all considered ranking factors in Google’s algorithm. This is also supported by research from Backlinko , which ana lyzed 912 million blog posts to see how content format, word count and headlines impacted the number of social media shares and backlinks. They discovered that long-form content typically gained around three-quarters (77.2%) more backlinks compared to shorter articles. Incidentally, the overwhelming majority (94%) of blog posts assessed actually had zero backlinks. This suggests there is no hard-and-fast rule when it comes to content length and the number of backlinks obtained. Backlinko did, however, find that long-form content generated more social media shares than shorter content. Yet, their findings indicate diminishing returns once you exceed 2,000 words. According to their research, blog articles between 1,000 and 2,000 words received an average of 56.1% more social shares than content containing less than 1,000 words. Ready to get your voice out there? Create a blog that is worth sharing. How long does it take to write a blog post? According to Orbit Media’s 2024 Annual Blogger Survey , the average blog post in 2024 took three hours and 48 minutes to write—a slight decrease of 1.3% from the previous year. Average time it takes to write a blog post (2014-24) Between 2014-22, the average time it took to write a blog post gradually rose year-on-year, more than doubling (+119%) in this time from a low of two hours 24 minutes per post up to a peak of four hours and 10 minutes. Want to reduce the amount of time it takes to create a blog? Check out these blog website templates and find a web design you love to get your blog off the ground. Blogging frequency statistics Orbit Media’s 2024 Annual Blogger Survey indicates that almost a quarter (23%) of bloggers publish work several times a month, followed by just over a fifth (22%) who produce new content weekly. How often do bloggers publish? The same survey found that one in five (20%) bloggers published articles once a month, compared to around one in seven (14%) who uploaded blog posts at irregular intervals. Need help getting your blog up and off the ground? Read our guide on adding and setting up your blog —get expert tips on display settings, layout, design and more. Blogger statistics How many bloggers are there? The number of bloggers in the world is hard to judge. Estimates from Webtribunal place the number of blogs in the world at more than 600 million. In total, it’s believed their authors produce more than six million blog posts daily (or over 2.5 billion a year). The precise number of bloggers is unknown due to many factors, such as: The number of inactive websites impacting the accuracy of the statistics Not all platforms publicly share their data Some websites don’t employ traditional web-building tools and, therefore, are not recognized as typical web pages. What type of blog is the most popular? Orbit Media’s 2024 Annual Blogger Survey suggests that ‘how-to-articles’ are the most common blog types published on the internet. In all, around three-quarters (74%) of those surveyed claim to produce this type of blog content, followed by half (50%) who craft list articles. What types of content are most likely to be published by bloggers? Less than half (46%) of bloggers questioned write guides and ebooks, with a similar percentage (45%) opting for blog posts centered around news and trends. Percentage of bloggers who have conducted original research over time (2018-24) As of 2024, just over two-fifths (43%) o f bloggers surveyed by Orbit Media had conducted original research within the previous year—a drop of four percentage points from the previous year. Between 2018-20, the proportion of bloggers doing original research grew from around a quarter (25%) to more than two-fifths (42%)—a figure that has since fluctuated between 41% and 47%. Percentage of bloggers who use visual content in their blogs Orbit Media’s 2024 Blogger Survey shows that half (50%) of bloggers claim to include either two or three visuals in their content, with more than a quarter (26%) including just one. By contrast, around one in 50 (2%) bloggers surveyed admit to having more than 10 visuals in their blog posts. Percentage of bloggers who use video content in their blogs As of 2024, around a quarter (25%) of bloggers were using videos as part of their blog content. This represents a rise of 10 percentage points since 2014, when the respective figure was just 15%. Since 2019, the proportion of bloggers using video content in their blogs has generally fluctuated between 23-26%. How often bloggers collaborate with influencers in their blog posts Frequency Percentage of respondents (%) Never 47% Sometimes (10-50% of posts) 46% Usually/always (50-90% of posts) 8% (Source: Orbit Media)— Figures may not equal 100% due to rounding Just over half (53%) of bloggers surveyed by Orbit Media in 2024 collaborated with influencers in some capacity, with 46% claiming this was on 10-50% of occasions. However, a similar percentage (47%) claimed to never work with influencers when it came to working on their blog posts. How often do bloggers update old posts as part of their content strategy? Orbit Media’s Blogger Survey shows that around seven in 10 (71%) bloggers updated old posts as part of their content strategy in 2024 – a figure that has remained fairly constant since 2020. As of 2017, this figure was just over half (53%), indicating an 18-percentage-point rise in the space of seven years. How often do bloggers do keyword research? More than a third (34%) of bloggers surveyed by Orbit Media claim to sometimes do keyword research as part of their content strategy. This was followed by a quarter (25%) who always do this and a similar proportion who usually do it (24%). Incidentally, less than a fifth (17%) admitted to never doing keyword research when writing blogs. How often do bloggers check their analytics? Frequency Percentage of respondents (%) I don't have access to analytics 5% Never/rarely 13% Occassionally 26% Usually 28% Always 29% (Source: Orbit Media) According to research by Orbit Media , less than a third (29%) of bloggers surveyed in 2024 claim to always use analytics as part of their blog content strategy, with a similar percentage (28%) admitting to usually doing this. Incidentally, around one in 20 (5%) said they don’t have access to analytics tools and almost one in eight (13%) expressed they never/rarely checked their blog analytics. For more information, check out the best blogging tools every blogger needs to start and grow their blog. Most effective blog posting strategies Master Blogging reports that approximately four-fifths (80%) of blogs are likely to fail within the first 18 months, yet three-quarters (75%) of bloggers feel they are successful in what they do. This suggests a discrepancy between what bloggers think is best practice when it comes to blogging. Blogging statistics suggest that those who spend longer on blog posts tend to report stronger results. According to Orbit Media , more than a quarter (26%) of bloggers who spend more than six hours creating their posts reported strong results once the content was live. This fell to around a sixth (16%) for those who spent one to two hours per article. Percentage of bloggers who report strong results based on average time spent per post The notable exception to this trend was a fifth (20%) of bloggers who took less than an hour per post yet still recorded decent results as a consequence. Percentage of bloggers who report strong results based on blog post length Orbit Media found that, generally speaking, as average blog post length increases, so does the relative success of those articles. For example, almost two-fifths (37%) of blogs with ‘strong results’ contained between 2,000 and 3,000 words. This was contrasted by just 10% for those containing less than 500 words. This suggests that blog posts with 2,000-3,000 words could be almost four times as successful when compared to those with less than 500. Incidentally, once the average word limit exceeded 3,000, the success rate dropped to less than a third (31%). Yet, bloggers still reported strong results compared to those with smaller word counts (i.e., anything less than 2,000 words). Percentage of bloggers who report strong results based on blogging frequency Blogging stats from Orbit Media imply that those who blog more frequently should experience stronger results when analyzing the success of their articles. For example, around two-fifths (40%) of bloggers surveyed in 2024 who produced new content daily/multiple times a week reported strong outcomes from their work. This dropped to around 10% for those who blogged once a month. Percentage of bloggers who report strong results based on their use of AI Use of AI Percentage of respondents (%) Write complete drafts 25% Create visuals 24% Suggest edits 21% Write promotional emails 21% Write outlines 21% Write promotional social media posts 20% Generate ideas 19% Write headlines 19% Write first drafts 18% I don't use AI 20% (Source: Orbit Media) Orbit Media also found that a quarter (25%) of bloggers used AI to write complete drafts for their content in 2024 and subsequently recorded a strong set of outcomes as a result. According to their survey, this was the most successful use of AI when it came to blogging. Following closely was using artificial intelligence to create visuals, where a similar proportion (24%) who did so also noted decent results. Percentage of bloggers who report strong results based on the type of content published Blog post statistics from Orbit Media indicate that those who produce blogs with roundups tend to report stronger results than any other content type. More than a quarter (28%) of bloggers in 2024 who included roundups in their articles recorded decent outcomes once they went live. This was narrowly ahead of those featuring infographics and original research in their work (both 25%). Percentage of bloggers who report strong results based on the number of visuals included in their blog posts Orbit Media’s 2024 Blogger Survey suggests a direct correlation between the number of visuals in a blog post and the relative level of success. For example, around one in six (16%) bloggers who only used one visual in their work experienced strong results compared to more than a third who used between seven and 10. Percentage of bloggers who report strong results based on elements in their blog content Around two-fifths (39%) of bloggers who used audio in their content in 2024 reported strong results with comparative figures of around a quarter for those incorporating video (25%), contributor quotes (25%) and statistics (24%). Percentage of bloggers who report strong results based on frequency of collaboration with influencers Orbit Media also found that those who collaborated with influencers more often in 2024 were almost three times more likely to report strong results than those who didn’t. Around two-fifths (38%) of those who worked with influencers in 50-90% of their work recorded successful outcomes contrasted to around a seventh (14%) who didn’t. Percentage of bloggers who report strong results based on the editing process Editing process Percentage of respondents (%) I edit my own work (informal) 22% I show it to a person or two (informal) 22% I use an editor (formal) 34% I use more than one editor (formal) 38% (Source: Orbit Media) Blog statistics from Orbit Media imply that bloggers with a formal editing process in place tend to report stronger outcomes than those with an informal one. Almost two-fifths (38%) of those who used more than one editor in 2024 when reviewing their work noticed strong results once their content went live. This was contrasted by just over a fifth who either edited their own work or showed it to a person or two (both 22%). Percentage of bloggers who report strong results based on source of traffic Orbit Media’s 2024 Blogger Survey also highlights stronger results when it comes to traffic from influencer collaboration and outreach, with almost a third (30%) of those surveyed reporting better outcomes when they utilized this channel. This is opposed by just under a fifth (19%) who noticed strong outcomes when social media was their main source of blog traffic. Results based on frequency of keyword research Frequency Percentage of respondents (%) Never 8% Sometimes (10-50% of posts) 15% Usually (50-90% of posts) 21% Always (100% of posts) 33% (Source: Orbit Media) Generally speaking, bloggers who conduct more frequent keyword research for their blogs tend to record stronger outcomes. For example, a third (33%) of those surveyed by Orbit Media in 2024 claimed to always do keyword research for every blog they write and, as a result, noted significant outcomes. However, less than one in ten (8%) who reported strong results from their blog articles never did keyword research. This suggests that outcomes are around 4.5 times greater for those who invest the time researching their target keywords than those who don’t. Explore these blog examples to inspire your blogging journey and get your creative juices flowing. Percentage of bloggers who report strong results based on frequency of analytics use Blog stats from Orbit Media suggest that those who always check their blog analytics are three times more successful in terms of their results. Almost a third (31%) of bloggers surveyed in 2024 admitted to always analyzing the performance of their blog content, which resulted in strong outcomes. This differs from a tenth (10%) who claim to never or rarely use blog analytics yet still report decent results. “There is no 'one-size-fits-all' approach when it comes to blogging; what might work for one person may not work for someone else. What is important is that you have your finger on the pulse when it comes to your blog’s performance. Tracking data over time, spotting trends and experimenting with different strategies are some of the best ways to find out what works for you.” - Sharon Hafuta, SEO blog editor at Wix Blog readership statistics How many people read blogs? According to blog re adership statistics from Master Blogging , more than four-fifths (83%) of internet users read blog articles. Based on Datareportal estimates from October 2024, approximately 5.52 billion people are accessing the internet globally. This would equate to roughly 4.58 billion blog readers worldwide. How often do people read blogs? Survey data from Master Blogging indicates that people mostly read blogs between one and four times per month (29%), followed by less than a fifth (18%) who read blogs daily. How often do internet users read blog posts? Frequency Percentage of respondents (%) Never 17% More than once per day 6% Once per day 18% 4-6 times per week 14% 1-3 times per week 16% 1-4 times per week 29% (Source: Master Blogging) Incidentally, just under one in five (17%) of those surveyed claim to never read blogs. Average age of blog readers According to Zippia , more than half (53.3%) of blog readers are between the ages of 21-35, making them the most common age demographic for blog readership. How old are blog readers? Around a fifth of those surveyed were either under 21 (20.2%) or 36-50 years old (19.4%), with less than a tenth (7.1%) over the age of 50. How do blog readers get content? Blog readership statistics from Master Blogging indicate that most blog readers get their content from search engines. This appears to be the case for more than a quarter (26.5%) of blog users, followed closely by Facebook (24.2%). Just over a fifth (20.9%) of blog readers claim to access content directly from the publisher, compared to one in seven (14.9%) who use mobile notifications. Furthermore: Almost three-fifths (56%) of those aged 18-24 use Google to look for blog content, compared to just under half (48%) of those aged 45-54. More than two-thirds (68%) of blog readers between 18 and 24 prefer using a mobile to browse the web for content compared to 65% for 25-34-year-olds. More than half (56%) of those between 25-34 passively come across content on their Facebook feeds. A third (33%) of 18-24-year-olds go directly to a publication’s website to read blog content. Most popular reasons for reading blogs Blogging statistics from Master Blogging show that more than three-fifths (62.2%) of people read blogs to learn something, with just over half (51.1%) claiming it as a form of entertainment. Why do people read blogs? Just over two-fifths (42%) like to read blogs to keep up with trends, with around one in ten (10.7%) using them for work or school. Blog traffic stats Most common ways for bloggers to drive traffic to their content Blogging stats from Orbit Media’s 2024 Annual Blogger Survey suggest that nine in 10 (90%) bloggers use social media as a way to boost the amount of traffic to their articles. What are the most popular ways for bloggers to increase traffic to their content? Almost two-thirds (65%) will use SEO and/or email marketing to increase the number of visitors to their blog posts, with just over a tenth (11%) opting for paid services. The cost of starting a blog can vary depending on the type of site you wish to create. Check out Wix premium plans and find the plan that’s right for you. Most popular blogs As of January 2025, skysports.com was the most visited blog on the internet, with almost 47.7 million visitors for the month. This represented an increase of almost double (+95%) from 12 months earlier. Skysports.com was followed in second place by people.com with an average of almost 37.1 million visitors for January 2025 and sports.yahoo.com (around 27.7 million). Most popular blogs forecasted for 2025-26 and how their popularity has changed over time Despite Sky Sports being launched in 1990, its blog started gaining visitors in August 2018 when an average of 64,534 people clicked through to the site. For comparative purposes, the leading blog at the time was people.com , with more than 20.5 million visitors a month. From this point forward, both sites would vie for the top spot, with skysports.com figures fluctuating between a low of 3.5 million visitors in April 2020 and a high of 64.6 million in June 2024. By comparison, people.com saw relatively high and stable visitor numbers between 2015-25, ranging from just over six million in January 2015 up to a peak of 38.5 million in February 2024. By the end of 2026, Wix forecasts that the average number of monthly visitors to skysports.com may exceed 72.5 million (around double the amount for people.com ). By contrast, should current trends prevail, cosmopolitan.com can expect around 28.8 million visitors a month compared to more than 25.5 million for sports.yahoo.com . Predicted percentage change of blog popularity between December 2021 and December 2026 Between 2021-26, the average number of monthly visitors to mashable.com is predicted to grow by 456%. This means there could be around 5.5 times more visitors to the site in 2026 compared to 2021—the largest percentage increase across all blogs in our study. This is followed by 90min.com and essentiallysports.com , which are forecast to experience respective rises of 361% and 332%. In reality, this means that by the end of 2026, there may be 4.6 times more visitors to 90min.com per month and 4.3 times the amount for essentiallysports.com . At the other end of the scale, cnet.com and entrepreneur.com are both expected to see their visitor numbers drop by around half (-99% and -98%, respectively) between 2021-26. Most popular blog categories based on the number of mentions Category Average number of mentions Total number of mentions Tech 1,277 63,843 Music 1,231 61,535 Sports 1,729 57,032 Entertainment 1,083 34,650 Marketing 456 22,794 Real estate 425 21,270 Lifestyle 438 15,340 Cars 420 15,116 (Source: Wix via Detailed) In terms of the most popular blog categories, those from the tech industry tend to get more mentions than any other, with 63,843 mentions across all articles and an average of 1,277 per article. This is marginally more than those blogging about music (61,535 mentions in total and an average of 1,231 per piece of content). The highest average number of mentions from our study came from the sports sector at 1,728—almost a third (30%) more. Yet, cumulatively, it has around 6,811 fewer mentions compared to tech across all blogs analyzed. Are blogs still popular? Yes, blogs are still popular. According to Master Blogging , blogging has seen a 12% growth rate since 2015 and is set to rise by two-fifths (40%) by 2028. How many blog posts to get traffic? To get traffic to your blog, ex perts at Clear Voice recommend having 10-15 high-quality articles published initially, with a few posts per week to gain and build momentum. Furthermore, an interpretation of Google’s 2022 updates by Osborne Digital Marketing suggests that a minimum of 24 blog posts per day could boost traffic by almost a third (30%), while more than 50 posts per da y could increase the amount of inbound traffic by more than three-quarters (77%). “When blogging, it’s easy to think “the more I blog, the more people will read it.” That may be true in some circumstances. But it’s also about striking a balance between quality vs. quantity and brevity vs. exploring your content in sufficient detail to keep your audience engaged and coming back for more, sometimes referred to as “ blog cadence .” - Sharon Hafuta, SEO blog editor at Wix Business blogging statistics According to research by Demandsage , around four in five (80%) Fortune 500 companies have a dedicated blog, suggesting this is an important feature for gaining (and sustaining) your position amongst the business elite. Most common marketing channels preferred by marketers More than two-fifths (44%) of marketers surveyed by Hubspot use social media to promote their brand, making it the most common marketing channel for marketers. This was followed by more than a third who used blogs (36%) and email marketing (35%) as a means to boost brand awareness and get their content in front of their target audience. How are blogs different from other articles published on the internet? Blogging vs content marketing : While blogging focuses on sharing insights and information relevant to the audience, content marketing aims to drive profitable consumer action. That said, according to Master Blogging , more than nine in 10 (92%) content marketers integrate blogs into their plans, highlighting that it’s not a case of one or the other when it comes to effective content delivery. B2C and B2B blogging trends According to recent blogging statistics from Hubspot , just under a quarter (23%) of B2B companies use blog posts as part of their content strategy compared to a fifth (20%) of B2C organizations. Most common media formats used by companies as part of their content strategy By contrast, less than a third (30%) of companies claim to use short-form videos to promote their content, with a similar percentage (29% for B2B and 30% for B2C) opting for images. Get everything you need to build, run and grow your business online with an eCommerce website builder , including over 900 fully customizable eCommerce templates at your disposal. Average blog lead generation Business blogging statistics from Demandsage found that more than three-quarters (76%) of B2B marketers generate leads through blogging. They also found that: B2C companies that blog typically generate around nine-tenths (88%) more monthly leads than those that do not. B2C organizations that blogged 11 times or more per month typically received more than four times the number of leads than those who blogged four or five times per month. Blogging can increase your web traffic by more than half (+55%), with 94% more links to your website, 126% higher lead growth, 97% more inbound links and 434% more indexed pages. This is supported by Master Blogging , who found that businesses with blogs experience 55% more website visitors and cash in on around two-thirds (67%) more leads than those who don’t. Average blog conversion rate According to research by Demandsage , the average c onversion rate for a blog is around 5%, with more than a third (35%) of businesses reporting conversion rates between 2-5% and slightly less (30%) experiencing a consistent rate of 10% or more. They also found that buyers who find content through search engines have a close rate that is around eight times higher than those who don’t (14.6% vs. 1.7%, respectively). Use of case studies in blogs An analysis of B2B blogging trends by Demandsage shows that almost three-quarters (73%) of B2B marketers use case studies for blogging and content marketing . By contrast, more than nine in 10 (94%) opt for social media to achieve this. From a user perspective, more than a third (36%) of readers felt blogs were more credible when they included case studies. Type of blog content More than a third (36%) of B2C businesses value visual content over written content compared to around a quarter (25%) for B2B companies. Incidentally, Demandsage also found that bloggers who update old posts get 270% more results than those who don’t. Looking to start up your blog but not sure where to begin? Check out the ultimate blog post checklist to help you get it right. Blog shares According to Demandsage , B2C blogs receive around 9.7 times the number of shares compared to B2B blogs. However, the distribution of links and shares recorded by both are notably similar. Blog consumers Blogging stats from Demandsage found that more than three in five (61%) U.S. online consumers made at least one purchase based on a recommendation from a blog. Furthermore, seven in 10 (70%) consumers said they would prefer to learn about a company through relevant blog articles rather than ads, with almost three-quarters (74%) of B2B buyers admitting they conducted more than half of their business research online before making a purchase. Master Blogging also found that a similar percentage (70%) would rather read a blog than be bombarded by adverts. Therefore, having helpful blog content should help educate your consumers, draw them in and position you as the go-to brand in your industry. Blog ROI According to blog stats from Demandsage , those who prioritized blogging were around 13 times more likely to have a positive ROI than those who didn’t. Is blogging worth it? Yes, blogging is still worth it , even in 2025. It allows you to connect to millions of people around the world, share useful information with your audience and repurpose content to make it even more relevant to their needs. Top bloggers in the world As of 2025, Gary Vaynerchuk had the most social media followers among all bloggers from our study. At just over 19.2 million, the American businessman and author had around 7.6% more than Tony Robbins in second place (17.8 million) and almost two-fifths (38.6%) more than Arianna Huffington in third. Top bloggers in the world based on the number of social media followers Blogger Instagram followers LinkedIn followers X followers Total number of followers Gary Vaynerchuk 10,423,763 5,752,153 3,051,442 19,227,358 Tony Robbins 7,379,440 7,281,468 3,156,692 17,817,600 Arianna Huffington 778,424 9,612,439 2,621,424 13,012,287 Timothy Skyes 1,442,903 11,857 328,169 1,782,929 Heather B. Armstrong 58,097 - 1,140,336 1,198,433 Pete Cashmore 27,851 1,151,907 13 1,179,771 Mario Lavandeira 574,094 - 139,172 713,266 Joel Comm 14,050 30,310 609,040 653,400 Matt Cutts 3,620 6,983 476,242 486,844 Joshua Micah Marshall 377 1,010 366,250 366,627 (Source: Wix via Instagram, LinkedIn and X) More than half (54%) of Vaynerchuk’s followers were from Instagram—some three million more than Tony Robbins in second place. By contrast, almost three-quarters (73.9%) of Arianna Huffington’s followers were from LinkedIn, with more than 9.6 million followers from this platform (the highest figure across all those in the top 10). Which bloggers earn the most money? Based on earnings, Tim Sykes was one of the top bloggers in the world as of 2024, according to Target Internet . With estimated monthly earnings of around $1 million, this is around four times the amount of Chiara Ferragn i in second place. Melyssa Griffin in third was taking home around $238,000 per month in 2024 (almost the same as Elsie Larson, Emma Chapman and Alborz Fallah combined in ninth place). Did you know? Less than 1% of bloggers are making more than $1 million a year ( Master Blogging ). Blogger income statistics How much does the average blogger make? Based on a Wix analysis from Indeed.com and Glassdoor, the average U.S. blogger can expect to earn around $103,446 a year. Average blogging salary across the U.S. by state When broken down by state, the highest mean average blogging income can be found in California, with a typical blogger earning in the region of $123,543 a year. This is around $3,000 a year more than the average blogger based in New York and almost $7,000 a year more than someone employed to blog in the District of Columbia. How long does it take to make money blogging? According to our guide on making money from blogging , bloggers could earn anything upwards of $100,000 a year after their first two years of blogging. Within the first year, this figure is typically between $500-$2,000 a month, depending on the industry and type of activity. Average blogging salary across the U.S. by city Bloggers employed in Menlo Park can expect an average salary of $162,544 a year—the highest across any city in our study and over two-fifths more (44%) than the national average. This was followed by those working in Palo Alto, who typically earn $160,170 from blogging. Overall, out of the 10 U.S. cities offering the highest average blogger income, the top six are all located in California, helping to reinforce its position as the leading state for those looking to make money from blogging. Can you make money from blogging? Yes, you can make money from blogging through methods like displaying advertisements, affiliate marketing, sponsored posts, selling digital products or offering relevant services to your blog’s niche. Note, this may require planning, preparation and patience to find an approach that works for you and the niche you are working with. Blogging industry statistics Blogging industry market size According to research by Dataintelo , the global blogging industry market size was reportedly worth $2.8 billion in 2023. Growing at a compound annual growth rate (CAGR) of 7.1% during the forecasted period, the blogging industry could be worth $5.3 billion by 2032. This growth is largely fueled by an increasing number of global internet users, the increasing popularity of digital marketing and the need to engage with customers using personalized content. Blogging platform market share Technology Est. market share (%) Est. number of customers Tumblr 72.27% 349,147 Medium 22.41% 108,251 Google Blogger 5.25% 25,366 Other 0.07% 360 (Source: 6sense) Blogging statistics from 6sense indicate that, as of 2025, Tumblr has the biggest market share of the blogging industry, accounting for almost three-quarters (72.27%) of the overall blogging market. With almost 350,000 customers, this makes it around three times more popular than Medium in second place, which occupies just over a fifth (22.41%) of the market and around 108,251 customers. Blogging platform customers by location According to an anal ysis by 6sense , companies using blogging platform technology software tend to be located in the U.S., accounting for almost two-thirds (63%) of the top seven locations. The U.S. has around 6.5 times more customers than the U.K. in second place and 7.5 times more than Germany in third. Master Blogging also found that ju st under half (48%) of all blogs are written in English, making it the most common language for blogging. Blogging platform customers by industry In terms of blogging platform customers by industry, the majority tend to be from marketing, occupying just over a fifth (20.5%) of the top seven sectors. This is followed closely by social media (16.3%) and digital marketing (15.4%). Does blogging help with SEO? Yes, blogging can help with SEO and drive more traffic to your web pages as search engines reward sites with high-quality content and ones that are frequently updated. A blog is a great way to add fresh content to your site regularly that is informative and meets the search intent of your users. In turn, this should attract more people to your site, send out positive signals to search engines and boost your rankings for those target keywords—all part of the blog SEO process. Statistics on the biggest challenges in the blogging industry According to Orbit Media’s 2024 Annual Blogger Survey , more than half of bloggers struggle with attracting visitors from sear ch engines (53%), making this one of the biggest challenges faced by the blogging industry. This is followed closely by getting readers to engage with their content (52%) as well as getting traffic and attracting visitors in the first place (52%). Biggest blogging challenges Just under half of bloggers surveyed in 2024 claimed their biggest challenge was finding time to create and promote their content (49%) or attract visitors from social media platforms (48%). Statistics on the use of AI in the blogging industry In 2023, just under two-thirds (65%) of bloggers were using AI. This figure for 2024 was closer to four in five (80%). Most common uses of AI in blogging Orbit Media’s 2024 Blogger Survey shows that more than half (54%) of bloggers in 2024 were using AI to generate ideas. This represents a percentage point increase of 11 from the previous year and the most common use of AI in blogging for the second year running. Just over two-fifths (41%) of bloggers in 2024 were using AI to write headlines, with a similar percentage utilizing this technology for writing outlines and suggesting edits (both 40%). Incidentally, the proportion of bloggers not using AI dropped by 15 percentage points between 2023-24, indicating its growing popularity within the blogging industry. Experience site creation like never before with an AI website builder to create a professional site in minutes. Save time through automation, personalize your site exactly how you want it using AI features and generate content at scale, all with a few clicks. Blogging statistics FAQs Do people still write blogs? Yes. As of 2025, people still write blogs. In fact, according to Webtribunal , there are an estimated six million blog posts produced each day globally. Are blogs reliable sources? Generally speaking , yes; blogs could be considered reliable sources of information. However, it will depend on several factors, such as where they got their sources from, when they were published and who published them. Since bloggers often talk about topics and experiences in their industry, they could themselves be deemed reliable sources of information. However, be aware that bias may creep into the content, particularly if the blog is trying to persuade you to buy a particular product/service. Almost a quarter (23%) of those surveyed by Master Blogging felt that poor content ruins the overall credibility of a blog. Therefore, having high-quality conte nt is integral if you’re to be regarded as a reliable source of information. How many blog posts are there? According to Webtribunal , there are believed to be around 600 million blogs in the world, producing around 2.5 billion new blog posts per year. When did blogging start? Blogging started around 1993-94 when 19-year-old college student Justin Hall added hyperlinks from his home page to interesting content he found online and some articles he wrote. This contained basic HTML text formatting and small images. The New York Times magazine named Hall as the ‘founding father of personal bloggers’ in 2004 (almost 10 years after his original accom plishment). When did blogging become popular? Blogging became popular around the late 1990s, with the emergence of more blogging platforms on the mass market, such as Blogger and LiveJournal in 1999, and Xanga in 2000. Why are blogs so popular? Blogs are popular for many reasons . They are important for: Relationship and community building : Allowing people to share their thoughts and experiences with others in that industry/field and interact with one another. This can help with the sharing of information and develop brand management. Monetization: Enabling people to make money from their blog content . An example of this could be through affiliate marketing, where companies pay you to promote their business and increase their customer base. Easy to create : People can now create and update their blogs regularly, thanks to website-building platforms such as Wix. As these platforms remove the complexity of understanding computer code, they allow bloggers to get their content live faster than traditional methods and with much less hassle. Why do people read blogs? Blogging statistics from Master Blogging indicate that more than three-fifths (62.2%) of people read blogs to learn something, with just over half (51.1%) finding them entertaining.
- 18 proven ways to promote your blog and attract more readers
Ready to share your ideas with the world? Start your blog → Whether you’re planning to create a blog or have been producing content for some time now, promotion is the key to getting more eyes on your beautifully crafted words. Why does that matter? Well, your blog might be your main endeavor or just a part of it when you plan how to make a website. Either way, blogging is a tool for establishing your expertise in a specific area, driving more traffic to your website via SEO and engaging with your audience. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. What to do before you start promoting your blog Before you can start spreading the word about your blog, there are a few things you need to get right first. Make sure your blog infrastructure comes with reliable web hosting and enterprise-grade website security . If you plan for your blog to go viral, make sure your blogging platform can handle your traffic. This also means getting your website performance spot on—making sure your content loads fast in line with your readers' expectations. Ready to get blogging? Get started with Wix today. 18 ways to promote your blog Getting your blog noticed involves being active and advertising on social media, modifying content to meet your audience’s needs and learning the best SEO strategies. Below, we’ll walk you through 17 unique and highly recommended tips on how to promote your blog: Get active on social media Participate in online forums Continue the conversation in your newsletter Optimize for SEO Become a guest writer Create cool visuals Translate your posts to other languages Make your blog shareable Build a member’s area Speak at events Link to the blog in your email signature Include powerful CTAs Use heatmaps Write an eBook Google advertising Influencer partnerships Social media advertising Native advertising 01. Get active on social media Promoting your blog on social media will help you reach a wider audience and increase blog traffic . Many people use social media platforms to discover new content and connect with others who share their interests. These platforms also provide a variety of tools and features to promote your blog more effectively—one strategy is microblogging . For example, you can use hashtags to make your content more discoverable, share links to your blog posts on your social media profiles and interact with your followers to build an active community around your blog. You can also use a link in bio tool like Hopp.co to gain exposure to your blog and other digital brand assets from your social media bio all from one link. This means that your followers can quickly and easily find the specific content you're promoting such as another social media profile, a product coupon, a specific service and more. Luckily, you don’t need professional-quality content to get noticed on social media anymore. In fact, your content might even perform better if you keep production costs low. According to social media insight platform Dash Hudson, lo-fi video performs better than hi-fi video across the board. Here are some of the best popular social media platforms for promoting a blog: Instagram : With static posts, interactive Stories, live streams and video Reels, Instagram has the most variety in terms of what type of content you can create. This platform is best for blogs with lots of imagery. Pinterest : To build a Pinterest marketing strategy, take into account that the platform functions as a searchable database rather than a live feed. Because of this, it's a great place for evergreen content that’s more informational than flashy. As an imagery-focused platform, it’s a good fit for blogs that feature original photography, graphic design or cool videos. Pinterest users are predominantly female (77%), so it’s a better fit if your target audience is women. To learn more, see our guide on how to use Pinterest for blogging . Twitter : Because 38.5% of its 329-million user base are Millennials , Twitter is a great place to reach 25- to 34-year-old consumers. Since over half of Twitter users regularly get their news from the site, it’s best for timely, trendy or current-event-related content. That stat also suggests that many viewers use Twitter for education. Therefore, it’s a good place to offer your expert advice and link to your blog so they can learn more. Facebook : When promoting your blog on Facebook, you can keep things simple with just the link and a caption. Facebook’s algorithm prioritizes engagement when determining a post’s place in the Feed , so do your best to write captions that prompt reactions and conversation. TikTok : TikTok had 4.1% more Gen Z users than Instagram, so it’s a good place to reach younger audiences. Generally, the vast majority of users are under 34 years old . The best way to get attention on TikTok is simply to be as genuine as you are on your blog. Simply adapt a blog post to fit the short video format (either by giving the highlights or giving the visual side of the story), then tell viewers to click your link in bio to learn more. LinkedIn : Since people are typically in business mode when visiting LinkedIn, educational or career blogs will perform best on the platform. Reddit: To p romote your blog on Reddit, find relevant subreddits related to your niche, contribute genuinely to discussions and share your content when appropriate. Craft compelling titles and engage with the community by responding to comments. Avoid overt self-promotion and follow each subreddit's rules. Build a positive reputation before sharing links and use Reddit advertising sparingly. Regularly participate in discussions and offer value to establish credibility and drive organic traffic to your blog. Learn more: Blogging vs Youtube Tip : With designer-made templates and vector images, Wix’s social media graphics tool makes it easy to create eye-catching imagery. 02. Participate in online forums Forums offer excellent opportunities to reach an audience that’s interested in a particular topic. When you find a relevant community, you’ll have a greater chance of targeting quality readers and ensuring you’re not spamming anyone. If you choose this route, post sparingly, engage with other people’s posts and make sure the content you share provides value. You don’t want to be that person who always posts in the group without a clear intention, because that will devalue your work. Another place to find your community and drive traffic to your blog is through content and information-focused types of sites , like Reddit and Quora. The threads within these platforms are conversational, so avoid making your language too promotional. Posts on these platforms work best when you come off as a natural and relevant authority. For best results, try coupling your own post with posts from other media sources that you trust, so that not all of your content is self-promotional. 03. Continue the conversation in your newsletter It may be one of the oldest forms of online promotion, but email marketing is having a new moment. With a newsletter, you can consistently share your content with subscribers who can enjoy reading it with their morning coffee or post-lunch break. To become the email that your readers look forward to opening, you'll need to grow through multiple stages. First, you’ll want to build your mailing list by drawing attention to it on your blog site with a lightbox or a custom online form . Once they sign up, greet newcomers with an automated welcome email to your blog promoting a few posts, giving them a taste of what they’ll get. Only then can you start sending them your weekly (or bi-weekly, or monthly—that’s up to you) dose of blog posts via your regular newsletter. To create your own, utilize Wix's custom email templates that are integrated with your blog’s site and contacts to save time and allow for an intuitive promotional process. Expert tip from Dor Cohen, Content Distribution Specialist at Wix.com "Analyze your audience data and buyer personas to identify their pain points, interests, and needs. Then curate a content mix that provides relevant solutions, insights and value propositions tailored to these factors. Supplement promotional content with educational pieces that establish thought leadership and nurture leads through the funnel." 04. Optimize for SEO SEO, or search engine optimization, is the process of helping your content get found on Google once you've made your site. To do that, you’ll want to devise a blog SEO plan. As a first step, aim to rank high in search results for particular keywords, or short phrases commonly searched by Internet users you’re targeting. For example, “entrepreneur blogs” or “Moroccan lentil stew recipe.” To identify which phrases are the best to target, you’ll want to perform adequate keyword research. Use top keyword research tools, such as Ahrefs and SEMrush. Once you’ve determined which keywords to use, sprinkle them throughout your content, from your paragraph text to titles and descriptions—we’ll point you to a few places in the following tips. Optimize meta tags : When we refer to meta and title tags for your blog, it includes the description, title, and URL for the blog as a whole, and each of the pages, or blog posts within. Meta tags appear in search engine results for your blog publication. To optimize these components, put your keyword research to use by including your number one keyword choice in titles, descriptions, and URLs. You can customize your meta tags from directly within your Wix site’s dashboard and from within each individual blog post. Write alt text : Alt text, also known as alternative text, is a written description of an image that’s not visible on the front end of your blog. It’s one important web accessibility factor in making your site usable for people with disabilities via screen readers. On top of that, it also helps search engine algorithms understand your image's contents. Search engines will use this as part of their ranking process for results’ pages, so use your keywords here, too. Include internal links : Another linking strategy is to promote one blog post with another. Throughout your writing, you’ll find opportunities to talk about the content you’ve already written. For example, an article about blog promotion could lead us to link to a different post about blog examples . (See what we did there?) Since your blog is focused on one or a few topics, you’ll find that this promotional tactic can be implemented quite naturally. Add schema markup : This and the following step are two of the methods that Google recognizes to gather information and display search results in the most user-friendly manner. Schema markup is code used to help Google understand the structure of your blog, so that it may be eligible for “rich (or featured) snippets.” These featured snippets include things like ordered lists and carousels. To add schema to your blog, you can simply turn on “enable schema” from your site’s dashboard. Learn from competitors : It’s always important to check out the competition. Do so by typing the keywords your blog targets into Google and taking note of which publications’ articles show up first. The first page of search results is where you want to be, so pay close attention to what’s currently up there: which topics are covered, how the article is structured, the length of content, SEO title on the SERP and the title in the article itself. Combining your own expertise with a mixture of insights from the best articles in your competition will give you a good chance of ranking high and help your promotion efforts. Learn more about how to make a Wix website today. 05. Become a guest writer Getting your voice heard outside of your own publication can allow you to access an even bigger crowd of potential blog subscribers. Guest blogging is the process of writing blog posts for external publications to tap into other audience bases. External links can direct users to your site from other online sources. It’s one excellent method for boosting your site’s SEO, as search engines deem your site more relevant if reputable sources care about your content, too. To get started, use strategies like guest blogging or submitting your site’s URLs to directories. Begin by searching for publications that accept guest bloggers to write about your expertise. Also, consider writing for widespread publications that are more available and accepting of guest bloggers, such as BuzzFeed or Freelance Writing. If your stories make it to the pages of these publications, it can likely result in either backlinks (links that lead back to your blog) or a chance to leave a short bio at the end of your post talking about your blog. Either way, you’ll experience some form of publicity boost. 06. Create cool visuals Text and images are the norm of blog posts, but if you want to stand out you’ll need to get creative. Depending on what you’re writing about, infographics, illustrations or charts can improve your content. So, if you have some basic graphic design skills and content worth sharing, consider switching up your content with this creative outlet. Using multiple sources of media can help promote your blog across platforms, reaching people with varying interests. In addition to blog posts, different visitors prefer to consume their content in different ways throughout their day. For example, some people might prefer podcasts while commuting to work, others may be more visual and engage better with a slideshow of photos or video content. Start with two types of media per post to not overwhelm yourself (or your readers). If you’re interested in hopping aboard the podcasting trend, we have a comprehensive guide to starting your own. And if you want to explore vlogging, Wix Video has everything you need to make the most out of this media. Lastly, a professional media gallery is an excellent way to show off a combination of images on your blog in different layout options. 07. Translate your posts to other languages Are you fluent in more than one language? If so, put your skills to good use for your blog. You can target a larger audience by translating your content into other languages. Make this part of a complete multilingual site and you’ll expand your reach. When doing so, be sure that the posts are relevant globally, as some cultural references and topics are harder to grasp across cultures and require localization. 08. Make your blog shareable Here’s one hack to allow your current readers to do the promotion for you: make it as easy as possible for them to share your content online. Since social media is where most Internet users spend their free time, you’ll want to give current blog visitors the ability to easily repost your content on their own feeds. To achieve this, add social share buttons to your posts. For bloggers who utilize the Wix Blog product, social share buttons are automatically embedded at the bottom of articles therefore, you can already check off this promotional technique before you start writing. 09. Build a member’s area If you’re blogging on Wix, you’ll find that the Member’s Area is a valuable place for engagement. That’s not only because it’s the home to your number one fans, but also because a Member’s Area keeps them coming back to your blog. It'll notify them of your latest posts via email. It will also give members permission to comment and like your posts, and become guest writers upon your approval. On your side, you can see what conversations they’re participating in, what posts they interact with, and which topics they like to follow. Use a member's area to get to know your community on a deeper level and expand your marketing efforts in the right way, to the right people. 10. Speak at events We often underestimate the power of face-to-face marketing efforts. However, brands are gradually becoming more personal in their marketing tactics to meet customer needs. Be that inspiring voice that catches your audience’s attention through guest speaking at events around town. The in-person interactions create more opportunities to network, catch your audience's attention and get to know your following. As a bonus, mention your blog and hand out business cards that include your website on them. 11. Link to the blog in your email signature This is potentially an easy way to attract more visitors to your blog. To get you started, here are a few ways to create a professional email signature. And if your blog is a big part of your personal brand, make your email signature just a starting place. Imagine the other opportunities you have for linking your blog posts, such as your social media accounts and while engaging with users’ posts. 12. Include powerful CTAs Calls-to-action are short phrases that link to strategic pages on your website and prompt readers to take immediate action. For example, to subscribe to your blog’s newsletter, share a post, shop your online store, etc. To encourage more readership on your blog, use this method throughout your site to bring readers directly to new or relevant posts. 13. Use heatmaps Heatmaps are like a backstage pass to understanding how visitors interact with your website. These visual tools show you where people are clicking, how far they’re scrolling and how much time they’re spending on each page. By turning user behavior into clear visuals, heatmaps reveal what’s grabbing attention and what’s being overlooked. They help you see your site the way your audience does, giving you the insight you need to create a truly engaging experience. When it comes to promoting your blog, heatmaps are pure gold. They help you identify which sections are capturing your readers’ interest and which might need a little extra love. For example, if you notice a popular call-to-action button isn’t getting clicked as much as you’d like, you can adjust its placement or design to draw more attention. On the flip side, content that’s already a hit can inspire similar topics to keep your audience coming back for more. Write an eBook An eBook can show off the full scope of your expertise in the field, offering more comprehensive information than a standard blog post. If you’re an Italian chef and blogger, for example, you can upload a guidebook to perfecting homemade pasta on your restaurant website. A guidebook includes a table of contents, chapters or sections, an intro and a conclusion. Deciding to take on this task won't be a walk in the park, but it will promote your blog and knowledge to bigger crowds. Additionally, you can sell your ebooks to monetize your blog . Learn more: How to use AI to write a blog post Ways to promote your blog with paid advertising Blog promotion is an essential aspect of running a successful blog, as it helps you attract more readers and increase revenue through advertising or sponsored content. While there are many ways to promote your blog for free, paid promotion can also be an effective strategy, especially if you want to reach a larger audience or target a specific demographic. Here are a few options for paid blog promotion: 15. Google advertising Google Ads allow you to reach potential readers through the Google search results page and other websites on the Google Display Network. By targeting your ads to specific demographics, locations and interests, you can reach the people most likely to be interested in your blog. Because Google Ads is a pay-per-click (PPC) advertising platform, you'll only be charged when someone clicks on your ad. Since you can set a bid amount that fits your budget and goals, this can be a cost-effective way to drive traffic to your blog. 16. Influencer partnerships Influencers already have a strong relationship with their audience, and influencer marketing is the way other brands can leverage it. As a blogger, you can seek out endorsements from social media accounts with dedicated followers—relying on that trust to promote your blog. This type of paid blog promotion is helpful for building up a specific audience. You can work with influencers who align with your brand and target demographics, helping you reach the likely interested readers. Influencer marketing can also be a cost-effective way to promote your blog. In some cases, you can negotiate a mutually beneficial collaboration with the influencer in which you offer them a guest post on your blog in exchange for them promoting it on their channel. 17. Social media advertising If you’re only just starting to build up your blog’s social media presence—or you don’t have enough followers to make much of an impact—consider investing money into social media advertising. Because social media ads come from your accounts, they can have the double impact of helping to increase your follower counts and driving traffic to your blog. Let’s review the most popular social media advertising platforms to help you decide which is best for promoting your blog: TikTok : TikTok Ads offers a variety of formats, including in-feed ads, brand takeover ads, and hashtag challenges, which can help you reach audiences in creative and engaging ways. The study shows that TikTok Ads may garner a more positive attitude toward the advertiser than other forms of social media ads. Facebook : Facebook Ads is one of the most popular social media advertising platforms, with a large user base and a range of targeting options. In fact, 26% of marketers believe Facebook Ads have the best ROI of all social media advertising platforms. You can use Facebook Ads by Wix to reach specific demographics, locations and interests, and choose from a variety of ad formats, including sponsored posts, carousel ads and video ads. Twitter : Twitter Ads allows you to reach a highly engaged audience through sponsored tweets, video ads and website cards. Keep in mind that Twitter has a fast-paced environment and viewers may only see your ads for a short period of time. Still, Twitter Ads has the lowest CPM (cost per thousand impressions) of all platforms at $6.46. Consider using this platform for microblogging so you can test burgeoning ideas to see if any of them capture any attention. Instagram : Instagram Ads allow you to reach a young, visually-driven audience through sponsored posts, carousel ads and Reels. Instagram Ads can be a powerful tool for promoting your blog, especially if you have visually appealing content. LinkedIn : Because LinkedIn Ads allow you to target people based on their job titles and their interests, they’re useful for blogs with a professional bent. Your ads can take the shape of sponsored content, text ads, dynamic ads or even sponsored direct messaging. Pinterest : Because of its nature as a visual search engine, Pinterest as an advertising platform is going to be most useful to blogs with an emphasis on visuals. Pinterest Ads is more than twice as cost-efficient as other social media advertising platforms. 18. Native advertising Because native advertisements blend into the content of a website or platform, they appear less intrusive than a traditional ad, giving you access to substantial, tailored audiences. The inconspicuous nature of native ads allows you to capitalize on the trust and credibility that a site has established with its audience. For example, native advertising platform Taboola has a network that includes media outlets such as Insider, NBC News and Bloomberg. You can also read more about is Wix good for blogging and why. How to promote your blog FAQ How do I attract viewers to my blog? Write high-quality content: Your blog posts should be informative, engaging and well-written. Make sure to proofread your posts carefully before publishing them. Optimize your blog for search engines: Use relevant keywords in your blog posts and titles. You can also use Google Search Console to submit your blog to Google and get it indexed. Promote your blog on social media: Share your blog posts on social media platforms such as Twitter, Facebook and LinkedIn. You can also join relevant social media groups and communities to promote your blog. Run contests and giveaways: This is a great way to attract new readers and generate excitement around your blog. Collaborate with other bloggers: Write guest posts for other blogs in your niche. You can also interview other bloggers or create joint blog posts with them. How do I promote my first blog post? Here are some tips on how to promote your first blog post: Share it on social media: Share your blog post on all of your social media platforms. You can also ask your friends and family to share it as well. Submit it to relevant directories: Submit your blog post to relevant directories such as StumbleUpon and Reddit. Reach out to other bloggers: Email other bloggers in your niche and let them know about your new blog post. You can also ask them to share it on their social media platforms. Promote it in your email signature: Add a link to your blog post in your email signature. This is a great way to promote your blog to everyone you email. How can I make my blog popular? Here are some tips on how to make your blog popular: Publish high-quality content on a regular basis: The best way to make your blog popular is to publish high-quality content on a regular basis. This will keep your readers coming back for more. Promote your blog on social media: Social media is a great way to promote your blog and reach a wider audience. Make sure to share your blog posts on all of your social media platforms. Build relationships with other bloggers: Get to know other bloggers in your niche and build relationships with them. You can guest post on their blogs, interview them or create joint blog posts with them. Participate in online communities: Participate in relevant online communities and forums. This is a great way to share your expertise, connect with potential readers and promote your blog. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. What are the top ways to promote a blog for free? Social media platforms, sharing engaging content, participating in relevant online communities, optimizing for SEO with strategic keywords, collaborating with other bloggers for cross-promotion, leveraging email marketing to build a subscriber base, submitting your blog to blog directories, engaging in guest posting on reputable sites, and actively commenting on industry-related blogs are some of the most popular and successful ways to promote a blog for free.
- How to make money blogging: Guide & real examples
Ready to share your ideas with the world? Start your blog → Want to learn how to make money blogging? It all starts when you create a blog using a website builder . Publishing your first post is the essential first step—without it, you can’t start earning. From there, it’s about growing your audience, sharing valuable content and finding ways to turn traffic into income. If you’re wondering how to make a blog that can generate revenue, this guide will walk you through the process: setting up your site, building steady traffic and taking practical steps to turn your blog into a profitable venture. Ready to learn how to monetize a blog ? Get started on your blog with Wix . TL;DR: how to make money blogging There’s no one way to make money online —bloggers can earn money in many ways, including affiliate marketing, sponsored posts, digital products and courses, ads, paid subscriptions, consulting or freelancing, physical products and guest blogging. By consistently creating valuable content and growing your audience, blogging can become a steady source of income and even a full-time business over time. How to make money What it means Affiliate marketing Share links and earn money when people buy Sponsored posts Get paid to write about a company’s product Sell digital products Sell things like eBooks or online courses Ads on your blog Put ads on your site and earn when people click Paid subscriptions Charge for special content or memberships Consulting or freelancing Offer your skills or advice to others Sell physical products Sell stuff like merchandise or tools Guest blogging Write for other blogs to get known and grow How much money can you make blogging? Before I started blogging, I used to wonder, how much money can someone actually make blogging as a beginner ? But then I came across a finance blog called Millennial Money, and their stats blew my mind. They reported that after just two years of growing traffic and subscribers, bloggers can earn upwards of $100,000 annually. Within the first year, many new bloggers make anywhere from $500-$2,000 per month. Hearing about real-life bloggers making that kind of income from all types of websites was eye-opening, but what really stuck with me were the lessons behind those numbers. I started playing closer attention to how successful bloggers were turning their websites into actual income streams. How much money can you make blogging? - bloggerspassion.com As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin: You don’t need to be a professional writer to make it work. I used to think that every blog post needed to sound like an experienced writer had written it. Turns out, readers care way more about someone who can speak to them honestly and provide value. Diversify your income streams. Some of the most successful bloggers I know use a mix of affiliate links, sponsored posts and selling their own products. More strategies give you more chances to earn. Follow tried-and-true strategies from successful bloggers. One thing I noticed early on is that blogging doesn’t reinvent the wheel. The same monetization methods work again and again if you know how to implement them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. How to make money blogging in 11 steps If you’re ready to take your blog from a creative outlet to something that actually pays the bills, here’s the plan I’ve followed and refined over time: Choose a profitable niche Scale your blog content Build a reputation Promote and grow Go into affiliate marketing Write sponsored content and reviews Sell digital products (online courses, eBooks and more) Advertise within your blog Offer paid subscriptions Provide consulting or freelancing services Sell physical products Discover the top ways to make money blogging — from display ads and affiliate marketing to sponsored content, digital products and courses, memberships and subscriptions, freelance and consulting work, physical products and guest blogging. How to make money blogging: build your online presence Before you start making money, you’ll need to consider how to make a website , how to start a blog and how to grow your audience. Think of it this way: more traffic to your blog can equal more money. For that reason, earning money begins with choosing a strategic blogging niche and spreading the word about your blog. Here’s how to do it: 01. Choose a profitable niche If you’re just starting a blog, you're probably asking yourself— what should I write about? Take Cup of Jo for example. A women’s lifestyle site that explores topics like parenting, relationships and culture. With over 4 million monthly page views and almost 1 million monthly unique visitors (according to the site), the blog shows that when you offer relatable content to a niche audience, you can build a loyal following. Before you dive into writing, you’ll need to select a blog niche . To find my niche, I asked myself three questions, and you should too: What are my interests? You’ll be investing a lot of time here, so you’ve got to choose something you care about. Who is my audience? Imagine your audience and what they’re searching the web for. Which topics are profitable? Passion is a must, but if you’re hoping to earn from it, look for niches that offer income opportunities. For example, a travel blog can feature affiliate links to travel booking websites. Learn more: How to start a travel blog How to make money as a travel blogger Travel blog name ideas What are my interests? You’ll want to write about a topic you’re passionate and knowledgeable about to sustain your blogging efforts for the long term. Consider your level of professional experience as well. If you have no prior connections to your blogging niche, you’ll find it harder to establish yourself as a credible source in that industry. On the other hand, if you have work experience, educational background or connections in a particular field, you can write blog posts about those subjects and build trust among your readership. Take a look at these blog ideas —they'll jumpstart your imagination. Learn more: blogging vs eCommerce , blogging vs freelance writing . Who is my blog audience? Readers will flock to blogs that provide in-demand information and insight. After you’ve decided on your niche, think about which readers you may attract, the problems they face and the solutions they seek. This way, you can create and monetize a blog that provides this group the answers they need. Which blog topics are profitable? While you can blog about nearly anything, some blog niches can earn more money than others. To anticipate whether you can make money blogging with a particular niche, consider the sales opportunities in that subject area. For instance, a cooking blog could promote affiliate links in an article about the top kitchen appliances or sell ad space to culinary brands. A digital marketing blog could sell ebooks or offer consulting services. Types of blogs that make money Several types of blogs can be profitable if you know how to manage them strategically but here are the most common: Business and marketing blogs Finance blog Health blogs Fashion blogs DIY and crafts blogs Nutrition and food blogs Lifestyle blogs Whichever niche you choose for your blog, think about how you’ll monetize it from the beginning and set income goals to build a strong foundation. If you’re still stuck on what niche to focus on, these blog examples can help provide guide you in the right direction. Travel and food blog templates 02. Scale your blog content Now that you’ve selected your blog niche, it’s time to start creating content. As you begin, keep in mind that the research and planning behind your articles can influence your blog’s financial success just as much as the writing itself. On top of that, you’ll want to upload new content consistently and frequently without compromising on quality. Here’s what you should know as you start creating and scaling your content: Choose the right blog topics Just as you selected a strategic blog niche, you’ll also want to choose strategic topics to write about. The best topics must accomplish two things: They address the needs of your target audience and offer them a thoughtful, actionable solution. They target keywords with high search volumes—a number that indicates how many people look up a given word or topic during a selected time frame (typically one month). The higher the keyword volume, the more historic interest in that topic. When your articles provide a thorough answer to people’s search queries, the more likely it will organically rank on search engines—which, in turn, will bring people to your site. Don’t overlook the importance of writing headlines, either. The catchier your blog titles , the more likely people will click to read the content. Tip: Use a handy title generator tool to craft effective headlines that grab readers’ attention. Expert tip from Sharon Hafuta, SEO blog editor at Wix.com : “When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" Post blog content consistently To get more site visitors, you’ll need to post fresh content frequently. Based on the size and needs of your blog, the frequency of posting may vary. HubSpot recommends one to four posts per week, but some larger companies may post an article daily, or in some cases multiple times a day. On top of that, you’ll want to stay consistent in your publishing cadence. Don’t release a huge batch of articles one week, only to publish nothing the following week. Instead, create an editorial calendar and plan a consistent publishing schedule ahead of time. Distribute the workload As you consider how to make money blogging, remember that while you’re building your online presence, you’re also sharpening your entrepreneurial skills. You’ll soon find it hard to create upwards of three posts per week while also managing your business. Still, don’t let that slow you down. Consider getting extra help as you launch your blog so that you can scale your content quickly. You can do this by: Outsourcing some content to freelancers Letting other bloggers publish articles on your site (a great free option for you that also gives publicity to the guest contributor). Whichever option you choose, structure your workload to focus on business strategy as well as writing. Expert tip from Miyuki Shimose, SEO and marketing blogger at Wix : "The most challenging aspect of blogging is staying consistent. My trick for maintaining a consistent blog is to systematize. For example, designate just one day a week for blog editing. On that day, create two articles and schedule them for automatic publication. By repeating this each week, you can publish up to eight articles per month. This leaves you with other days to focus on tasks like researching keywords, monitoring traffic and concentrating on other things you want to do. This helps you maintain a steady publishing and optimization cadence without burning out." 03. Build a reputation as a blogger Once you’ve created a large amount of strategic content, establish yourself as an authority in your field as the next step toward making money blogging. These tips will help guide you: Try guest blogging Start by expanding your online presence, particularly in the blogosphere . You can reach out to online publications in your niche and pitch ideas for guest posts. Remember to send a link to your blog alongside your pitch as evidence of your experience in the field. To find guest blogging opportunities, browse your favorite publications to see if they publish content by outside contributors. Here is a list of 101 guest posting publications and sites that might be worth reaching out to. Some include: Mashable Smashing Magazine CopyBlogger Entrepreneur.com New York Times Op-Ed Section Inc.com Business Insider Forbes Opinion Section Alternatively, if you follow any bloggers in your niche, you can search for their name online and see where they’re getting published. That will point you toward sites that accept guest content. From there, you can pitch an idea to a writer or editor over email or via LinkedIn. If you already have a relationship with them on Twitter, you can also pitch them ideas there. Professionals in the online publishing world commonly use these social media platforms. Don’t be discouraged if a publication doesn’t accept your pitch right away. Rejections are commonplace even for seasoned professionals in the publishing world. Your pitches will be accepted as you improve your outreach efforts. Besides, the more content you have published, the more you’ll build up your reputation—and the more likely a publication will want to publish you in the future. Fashion & beauty blog templates If you’re lucky, some publications may offer you payment for your contributed content—a great start to making money blogging. That said, even if guest posting doesn't compensate you financially, it’s still valuable. In return, you get to network with others in your field, grow your readership and establish your expertise and authority. With enough experience, you could eventually land your own guest column. Guest blogging also provides backlinks to your own blog—an important search engine optimization (SEO) signal. Read this article for more tips on SEO for bloggers . Expert tip from Sharon Greenfeld, outreach team lead at Wix : "When it comes to guest posting, it's in both parties' interests to attract visitors and readers to this new piece of content. As part of the agreement with the other party, make sure that you both agree to share the post link on your own social channels and platforms." - Collaborate with experts You can also work closely with other experts in your field to establish credibility, gain exposure and build an audience. Reach out to professionals within your blogging niche—for example, a successful guest writer you follow or the editor of your favorite publication. Ask if you can conduct an interview with them, either as a guest post or for publication on your own blog. While this may seem like a bold request, people in this position often happily give interviews since it also increases their exposure. Likewise, you can cross-promote other bloggers in your industry. Give their articles a shoutout on your social media posts and blog, and engage with them on Twitter. They’ll likely start reading your content to return the favor. 04. Promote and grow your blog The more people read your blog, the more easily you can earn an income from it. For that reason, growing your website traffic is an important stepping stone for making money from your blog. Before we dive into how to promote your blog , keep in mind that you must continually market your work. You should promote your site alongside all other steps, from the very moment you publish your blog. Even as your readership grows, marketing your site will be just as crucial to its success as the blogging process itself. Spread the word and build your popularity with the following tactics: 01. Optimize for SEO Using SEO features is critical for your website’s visibility on search engines like Google. If you want people to find your blog, create content that ranks on the first page of organic search results for relevant queries. For example, if you’re creating a baking blog, you’ll want to appear in the top results for queries such as “birthday cake recipes” and “carrot cake recipes.” To do this, you should not only strive to create the most informative blog posts on the web, but you should also focus on blog SEO to optimize these posts by using strategic long tail keywords—a specific type of keyword that targets your precise audience. While this might sound intimidating, beginner bloggers can easily learn how to find these keywords, especially with the help of certain keyword research tools. These types of blogging tools—which includes Google Keyword Planner , SEMrush , Ahrefs and more—point you directly to the terms you should include. If you’re completely new to SEO and keyword research, it’s worthwhile to set aside some time to take a quick online SEO course, many of which are available for free. Wix’s SEO Learning Hub is a great place to start. You can also take a look at this blog post checklist to make sure you’ve covered all the SEO basics, from keyword research to image optimization. 02. Create a blog newsletter Another way to increase blog traffic —and make money as a result—is by learning how to make a newsletter to promote your content. This will ensure that people who find your blog will come back to read future posts. But what is a newsletter ? It’s a way to connect with your audience regularly through email content that's valuable and engaging. It’s a direct line to your readers, giving you the chance to share updates, tips and offers, all while keeping them coming back for more. How do you get people to subscribe to your newsletter in the first place? Use these ideas: Create lead magnets: People will likely sign up if they receive something valuable in exchange. Commonly known as “freebies,” lead magnets are just incentives that you offer in exchange for a subscription. Your offers might include a free ebook or guide, a complementary slide deck or online course, or a coupon code for your online store. Use opt-in forms: Opt-in boxes typically take the form of pop-ups or slide-ins asking readers to subscribe. Because they’re hard to ignore, they tend to grab the attention of site visitors more so than static text. You might choose to create an opt-in form that directly tells visitors to subscribe to your emails. Another route is to make opt-in online forms that highlight your lead magnets and ask visitors to enter their email addresses in exchange for the free reward. Build an email list: A dedicated email list allows you to tap directly into readers’ inboxes and share your most relevant content. Once you’ve secured your list, nurture your relationship with your readers. Avoid spamming or over-sending. Instead, choose a dedicated day and time that you send out your newsletter, so readers can rely on it. Expert tip from Dor Cohen, distribution specialist at Wix: “A newsletter cultivates an engaged readership that goes beyond the casual blog visitor who arrives from SERPs. It allows you to build a community around your content and establish deeper connections with your audience, keeping subscribers eagerly anticipating your next email and fostering brand loyalty. It provides a direct channel to share your latest posts, showcase different voices and promote offerings—helping retain readers between blog visits. A newsletter turns casual visitors into an invested audience that keeps growing alongside your blog.” 03. Build a social media strategy Not promoting your blog articles on social media can be a major blogging mistake . Social media marketing, like SEO, is a great free way to gain exposure. Not only should you share a link to your blog on your personal channels, but you should also consider creating separate dedicated social media accounts for your blog. Try creating a Facebook business page so that you can promote your blog on Facebook, as well as dedicated business accounts on Instagram and YouTube. Once you do this, create content to accompany your articles to grow your audience. One option is to lead with microblogging . For example, make Instagram and Pinterest posts (see how to use Pinterest for blogging ) that feature images or infographics and then link back to your blog articles within the posts. Likewise, you can repurpose your blog content as YouTube videos or shorts, or TikTok or Instagram reels and then include a link to the relevant article beneath each video. Learn more about blogging vs instagram or blogging vs Youtube in our guide. 04. Get creative: start a podcast or webinar Expand your reach even further with different types of creative content formats. Post informative how-to videos on your site and share your insights by starting a podcast or hosting a webinar. The more varieties of content you create to promote yourself as an expert in your field, the more likely people will discover your blog. While you should initially offer this content for free to build your audience and drive traffic to your blog, you can eventually start charging to create an additional source of revenue. Keep this in mind as you plan how to make money from your blog. How to make money blogging, part 2: Monetize your content To start making money with your blog, you’ll want to consider popular ways to monetize your blog beyond its content: Online courses and workshops Advertise within your blog Offer paid subscriptions, similar to a membership website Sell merchandise and physical products Add affiliate marketing links Write sponsored content and reviews Provide consulting services (learn how to start a consulting blog ) Books and ebooks (digital products) Webinars Speaking gigs Consulting services on how to grow a blog Freelance services for writing, content creation Sell digital downloads Now that you’ve set your blog up for success, here’s how to earn a profit using the methods above: 05. Go into affiliate marketing Remember when we looked at how much money bloggers actually earn? Their expense reports show us that nearly all top bloggers use affiliate marketing as part of their monetization strategy. And for good reason: affiliate marketing is a relatively easy source of passive income. Affiliate marketing essentially means that you make money blogging by promoting other people’s products. This involves adding affiliate links to various products or services within your posts, throughout your site or across your social media accounts. When your site visitors click on those links and make a purchase, you’ll earn a commission from the sale. To find brands to partner with as an affiliate, do your market research and browse the web for affiliate marketing programs that can connect you with different products or companies. Some of the most popular programs include: CJ Affiliate : Connect with widely recognized brands and earn commissions by promoting their products. ShareASale : Build profitable partnerships with brands across a variety of sectors. Amazon Associates : Promote products sold on Amazon and earn up to 10% in associate commissions. Clickbank : Explore a range of ecommerce tools, a global affiliate marketplace and gain access to support and education. Affiliate marketing is an effective strategy for both professional and personal blogs , so take the time to try out a few different platforms to find what works best for you. 06. Write sponsored content and reviews As your blog grows, companies may approach you with sponsorship opportunities. The company will compensate you for each post you create that advertises their products to your audience. Often, these gigs come with extra perks, like free products from the company for you to review. These posts tend to take the form of product reviews or other demonstrations of how you use a company’s products or services. A good practice is to recommend products you truly believe in so that you retain your readers’ trust. In addition, look for partnerships that enable you to create a series of sponsored posts across an extended period of time. This ensures a recurring source of revenue. To find these opportunities, you don’t need to wait around for companies to find you. Reach out to the top organizations in your field and inquire about sponsorship options. Be sure to explain why the brand would benefit from the collaboration. For instance, tell them about your number of monthly visitors and what they stand to gain from reaching your audience. 07. Sell digital products (online courses, ebooks and more) Creating and selling online courses can be profitable, especially when you tap into a niche area that isn't easily accessible online. By offering unique and specialized knowledge, you set yourself apart from the sea of information available with a quick Google search. This exclusivity not only attracts a dedicated audience eager to learn from you but also positions you as an expert in your field. Another revenue-creating option is selling products directly through your blog. To do this, you can open an online store and sell items related to your blog niche or personal brand. Here are some options to get brainstorming for the kinds of items you can sell: Ebooks Online courses/Vlog Webinars and virtual events or meet ups T-shirts, stickers and merchandise with your blog logo (use a free logo maker ) Handmade crafts and other goods Printables Workshops Digital downloads Website templates Downloadable guides If you started a fitness blog , for example, you might sell branded sports equipment. Take a look at Minimalist Baker , for example, a personal blog turned online shop and foodie haven for many. Founded in 2012 by Dana Shultz, the blog's foundation is based on the criteria of 10 ingredients or less, one bowl and 30 minutes (or less) to prepare. Shultz authored a successful book, Minimalist Baker’s Everyday Cooking, with a large online community, has over 2 million followers on Instagram and a full-scale merchandise line selling baking mixes, kitchen essentials, pantry items and even photography and lighting equipment. It’s an excellent example of a blog making money by providing value through merchandising, as well as online recipes and workshops. 08. Advertise within your blog One way to make money blogging is to add Google AdSense ads to your blog posts —and generate income as a result. What, exactly, is Google AdSense ? The program allows you to place ad spaces on your site. Google then fills those spaces with relevant advertisements for your blog and site visitors. You, in turn, earn money when users view or click those ads. According to Wordstream , if you take the average CPCs (cost per click) across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. According to Emilio García, SEO podcaster and educator at Campamento Web: “To generate revenue with your niche website, you have two common options: displaying ads through Google AdSense or using affiliate programs that allow you to earn money for each sale you generate.” This popular and lucrative advertising program allows bloggers to turn their website traffic into money. Through the advertising network you have the freedom to choose your preferred ad sizes, shapes and placement, allowing you to optimize for clicks while maintaining a non-intrusive browsing experience for visitors. If you decide to go this route, boost your earnings with the following tricks: Create high-quality content: Even if you just want to make money with your blog, you should always prioritize your content quality. Strong content attracts traffic. And when you get traffic, your blog becomes a beneficial space for advertisers. Find lucrative keywords: As you research keywords for your blog posts, keep an eye out for transactional terms that might interest advertisers. These include keywords that could potentially result in a sale, like “Best DSLR cameras” or “How to take professional photos.” Choose ad style and size: Consider how ads will look or contrast with your blog’s color scheme or background. Tools like Social Stream are a great option for customizing your ads’ design. A/B test your ad placement: When it comes to making money using ads, not all ad space is equal. The same ad can perform differently depending on its location—for instance, at the top, at the bottom, or on the side of a page. Conduct A/B tests to figure out which ad spaces get clicked on most and use the results to inform your ad placement moving forward. You can also add an ads.txt file to your blog . While Google AdSense is the biggest provider, using ads.txt gives you the flexibility of connecting with ad providers other than Google. You can explore other blog monetization tools like Mediavine , Amazon Display Ads or AdThrive to name a few. 09. Offer paid subscriptions You can also get paid to blog through deciding to create and sell subscriptions online , allowing loyal readers to buy access to exclusive content via membership plans. Of course, some of your content should remain free—after all, readers will want to explore your blog before deciding whether to buy. But you can supplement the freebies with in-depth posts that offer exclusive insights subscribers would pay for. To pique your readers’ interest, give them a preview of each exclusive post and then ask them to subscribe to continue reading. A similar, but slightly different, approach is to offer paid memberships to your site. You can reward members with a variety of perks, including access to webinars, downloadable resources and free blog content. 10. Provide consulting or freelancing services Another way to make money blogging involves harnessing all the knowledge you’ve gained as a professional blogger. Using your blog as a portfolio , offer your own expertise as a service and promote yourself as a coach or consultant. Depending on your field, you can either work with individuals or act as a consultant (see how to start a consulting blog ) for companies. Many types of blogs, from marketing to nutrition and interior design , are a natural stepping stone to a full-fledged consulting business. For instance, you might build on your blogging experience to become a digital marketing consultant or a food coach. To start, offer services to individual clients and entice them with special packages and discounts. You can also branch out into group services, such as conferences and public speaking events, webinars and online courses. If people find that your blog offers genuinely valuable insights, they’ll likely pay for advice that’s tailored to their needs. Another option is to offer freelance services, which can be a great way to turn your skills into a steady income stream. Freelancing offers the flexibility to work on projects that excite you, such as writing or content creation, while diversifying your income. It's a win-win that lets you maintain your blogging passion while exploring new opportunities and building valuable connections in various industries. Sell physical products Another way to earn money from your blog is to sell products directly to your audience. This is a great option if your blog focuses on topics like crafting, fitness, home decor, beauty or food—areas that naturally connect to physical products. For example, a crafting blog could offer DIY kits, a fitness blog might sell workout gear or a home decor blog could feature unique design pieces. Get started by setting up an online store with Wix. Choose products that align with your readers’ interests and needs. Use clear, engaging descriptions and high-quality images to showcase your items. Make the checkout process smooth and secure and add reviews or testimonials to build trust and credibility. Selling through your blog can open up a meaningful new income stream while adding value for your audience. How bloggers make money: Real examples you can learn from Nomadic Matt: Travel blog Matt Kepnes built his site around budget travel advice and most of his revenue streams tie back to that niche. Affiliate partnerships with companies like Hostelworld and World Nomads insurance align with his readers’ needs so recommendations feel natural. His eBooks cover destinations and general travel planning, giving travelers affordable detailed guides they can buy before a trip. On the business side, he teaches others how to start and grow a blog through his travel blogging course, which positions him as both a traveler and an educator. His small-group tours are another income layer that brings his community offline, letting readers pay for curated travel experiences with him directly. Pinch of Yum: Food blog Lindsay and Bjork Ostrom turned a food blog into a full-scale business by diversifying revenue streams. Display ads on high-traffic recipe posts bring in steady income fueled by their strong search rankings. They use affiliate marketing to recommend cookware, appliances and specialty food products that readers are likely to buy after seeing them in a recipe. Their digital products include cookbooks and a food photography course, appealing to both home cooks and other bloggers. Food Blogger Pro, their membership community, offers resources, tutorials and a supportive forum for people looking to grow food-focused websites. Smart Passive Income: Business blog Pat Flynn has positioned SPI as a resource hub for online entrepreneurs and every income stream builds on that brand . Affiliate marketing is one of his main drivers with carefully chosen products like web hosting, podcast gear and email software that align with his audience’s business needs. He sells structured online courses covering podcasting, email marketing and passive income strategies, which give readers step-by-step systems to follow. Pat also earns royalties from his books which extend his reach to people outside his website. SPI monetizes its podcasts through sponsorships and more recently the brand expanded into paid community memberships and live events, giving entrepreneurs direct access to coaching, networking and accountability. The Blonde Abroad: Lifestyle & travel blog Kiersten Rich built her brand around solo female travel and that focus drives her income opportunities. Affiliate links to gear, accommodation and travel services are a strong fit since readers trust her recommendations for safe and stylish travel. She also earns from ads placed on her blog content which gets consistent traffic from travelers looking for guides and tips. On top of that, she sells digital products like photography guides and destination itineraries. One of her most unique revenue streams is curated group trips where followers can book travel experiences hosted by her brand. She also works with tourism boards and brands, partnering on campaigns that align with her audience and authority as a female travel expert. Wellness Mama: Health & wellness blog Katie Wells created Wellness Mama as a go-to resource for natural living and her monetization reflects that trust. Ads and affiliate links generate revenue from readers searching for healthy recipes, home remedies and wellness advice. Her product line, Wellnesse, sells natural personal care items like shampoo and toothpaste giving her audience a way to buy into her lifestyle recommendations. Katie also runs a membership community with access to courses, challenges and direct resources, which deepens engagement beyond blog reading. Her podcast brings in sponsorships and broadens her reach in the health and wellness space while her online courses provide additional education for families looking to make long-term lifestyle changes. How long does it take to make money blogging? There’s no one-size-fits-all answer, but most bloggers start seeing income within an average of 20 months . Some earn sooner, others take longer and a few may never monetize. The good news? Focusing on the right steps can help you speed up the process. What influences how quickly you earn: Your niche: Some topics, like fashion, finance or travel, are highly competitive. Standing out requires exceptional content and promotion. Smaller or less crowded niches can make it easier to start earning sooner. Content quality: The better your content, the more readers will stick around. Aim for posts that are engaging, useful and tailored to your audience. Marketing your blog: Share your posts on social media, build an email list, guest post and optimize for search engines to get noticed. Monetization strategy: Test methods like affiliate links, sponsored posts or digital products to see what resonates with your audience. Adapt as you learn what works best. Transparency: Clearly disclose affiliate relationships or sponsored content. A trusted audience is more likely to support your recommendations and keep coming back. Can I earn a living by monetizing a blog? Writing a blog doesn't have to be just a hobby, it can also be a way to make money, generate a profit and live on your own terms. With the right approach you can turn your website traffic into cash in a variety of ways. Follow these tips to grow your audience, build your reputation and make your content profitable. With a combination of quality content, business smarts and monetization tools, you’ll be well on your way to earning revenue from your blog. To get started, use blog templates . Tip: Before you start creating your blog, see our guide on how much does it cost to start a blog to estimate your expected expenses. Firsthand insights from a construction entrepreneur with a blog When Gita Jacobson’s home renovation started to spiral, she stepped in to coordinate between contractor and designer. “We had to scale back our work, and the contractor we ended up being able to afford just didn't know how to work with a designer,” she says. That experience inspired In the Deets , her construction and design business. “I chose Wix because it seemed easy to work with, and the website templates were very high-end looking,” Gita explains. Her Wix blog lets her share practical renovation tips, showcase projects and attract clients while using SEO to reach a wider audience. Posts like What it Costs to Remodel a Kitchen & Common Area and 5 Tips for Choosing Paint Colors give readers real value and position her as an expert. Gita demonstrates how a blog can do more than inform—it can grow your business and help you make money from your expertise. Learn more: How to start a business Can you still make money from blogging in 2025? Blogging is far from over. It’s still a powerful way to reach an audience, share your expertise and turn your passion into income. The landscape has evolved, but with the right approach, your blog can thrive. To stand out, focus on a specific niche, create content that delivers real value and engage your readers consistently. Don’t rely only on search engines—use social media, email marketing and community building to grow your reach. Diversifying your income streams ensures your blog stays sustainable and profitable. Tips for making money from blogging in 2025: Choose your niche and own it: Share your knowledge and insights to attract loyal readers. Prioritize quality content: Informative, engaging posts build trust and keep your audience coming back. Use multiple monetization strategies: Affiliate links, sponsored posts, digital products, services—find what works for you. Build your community: Foster connection through comments, social media and email lists. Stay flexible and keep learning: The online landscape changes fast, so adapt and grow with it. Why trust Wix’s experts? This article was created by Wix’s in-house team, who have years of experience helping people start and grow successful blogs. Every tip, template recommendation and example comes from real Wix projects, designed to help you launch a blog that looks professional, functions seamlessly and supports your long-term goals. At Wix, we’ve guided millions of creators, business owners and entrepreneurs in sharing their ideas through blogging. Our team stays ahead of the latest trends in content, SEO and design, ensuring the advice we provide is practical, actionable and based on real-world results. You can rely on this blog as a trusted resource for every stage of your blogging journey, from publishing your first post to scaling your content into a lasting blog. How to make money blogging FAQ How do beginner bloggers make money? Generally either through affiliate marketing or display advertising. Closely followed by sponsored posts. These are often considered the easiest and fastest ways to make money from a blog as a beginner. Do bloggers make much money? Income potential for bloggers can vary widely. Some bloggers earn a significant income, while others may struggle to generate substantial revenue, or it make take a long time to do so. Examples of high earning bloggers include Darren Rowse of ProBlogger and Pat Flynn of Smart Passive Income. How do bloggers get paid? Bloggers typically get paid in a variety of ways, depending on the method they are using to monetize their blog. For example, if a blogger is using advertising to make money, they will typically be paid by the number of times their ads are viewed or clicked on. If a blogger is using affiliate marketing, they will typically be paid a commission on each sale that they generate. And if a blogger is selling products or services directly from their blog, they will typically be paid when a customer makes a purchase. How do I choose a profitable niche for my blog? When choosing a profitable niche for your blog, there are a few things you should keep in mind: Choose a niche that you are passionate about: This will make it more enjoyable to write about and will help you to create high-quality content. Choose a niche that has a large audience: This will increase your chances of attracting readers and making money from your blog. Choose a niche that is not too competitive: If there are already a lot of blogs in your niche, it will be more difficult to stand out and make money. What is a blog? A blog (short for "weblog") is a website or section of a website where an individual or group regularly posts entries of text, multimedia, and other content. Blogs are typically updated frequently and are written in an informal or conversational style. Many blogs are interactive, allowing readers to leave comments and participate in discussions. How hard is it to make money as a blogger? The answer to this depends on several factors. Some blog niches are more competitive than others and so it may seem harder to attract a larger readership and monetization opportunities if you plan to focus on one of those. In general there are more blogs live today than ever before and as more blogs compete for the same pool of readers, blogging got more competitive and harder in that sense. Can I make money from a blog in just 6 months? Making money from a blog within six months is definitely possible in theory but it requires strategic planning, consistent effort and the implementation of effective monetization strategies. It would also mean creating a lot of content and getting it in front of healthy audeince numbers, fast in order for it to make money within 6 months. How do I live off of blogging? Living off of blogging requires dedication and a strategic approach to monetize your platform effectively. It often takes time to build a loyal audience who trusts your content, which is crucial for generating income. The journey can be challenging, as it involves consistent effort in content creation and audience engagement. Diversifying income streams, such as offering online courses or consulting, can help stabilize earnings.
- How to create an engaging Facebook Business Page
After using a website builder to create a website for your business, consider starting a Facebook Business Page to grow your online presence. For starters, you’ll find many potential members of your target audience there: With nearly 2.93 billion monthly active users in 2022 , Facebook, whose parent company is now called Meta, is the most used social networking platform in the world. Facebook also offers social media marketing tools to create and distribute valuable content that forms strong online relationships with your existing customers. In this article, we’ll show you the ropes of setting up a Facebook Business Page to attract an online following. We’ll also give you tips on what to do after you get an uptick of “Likes” to keep followers engaged. What is a Facebook Business Page? Before we dive into what goes into your Facebook Business Page, let’s first go over some basic terminology. Unlike creating a personal Facebook page , a Business Page is meant to represent your company or organization, connect with your target market and strengthen your brand online. To help achieve your Facebook marketing goals, Business Pages are equipped with special features that are not available on regular personal accounts, such as: Creating ads and promoting paid posts Scheduling posts Targeting specific user groups for specific posts Allowing multiple admins and editors to manage the Page Collecting and displaying reviews from customers Analyzing of your page’s activity and tracking the success of your social posts But these capabilities are not the only thing differentiating Business Pages from personal profiles. The nature of your content and the tone you write in, need to distinguish themselves from the casual social media interactions that you might engage as a private individual. How to create a Facebook Business Page 1. Do the prep work 2. Create engaging visuals 3. Write an 'About' description 4. Coin the right username 5. Post right away 6. Use pinned posts 7. Customize your CTA 8. Set up Messenger 9. Send invites 10. Grow your followers base 11. Get verified 01. Do the prep work As you approach creating your Facebook Business Page, start with some research. Study your target audience to find out how to efficiently entice them: What captivates your intended demographic groups? How do they communicate on social media? What type of lingo and visual language do they prefer? You can answer these questions by reviewing Facebook pages of industry competitors that are similar to yours. With this information, you can start developing a posting and communicating strategy. Prepare a list of social media content ideas for future posts that have strong engagement potential and figure out what frequency of posting will be most effective for your audience. 02. Create engaging visuals When it comes to social media, you cannot underestimate the power of good did you find historically that blog rankings would increase in line with traffic jumps? In addition to a captivating cover photo and the business profile pic, prepare a handful of professionally shot products, workspace, and event photos. Use an image resizer to make sure social media image sizes are set to the right dimensions for Facebook. Depending on your type of business, you may want to prepare video marketing content. Great ideas for social videos include a demonstration of your product or service in action, tips and recommendations you can share as an expert, a testimonial interview with a client or a behind-the-scenes look into how you work. 03. Write an ‘About’ description When you visit any successful Facebook Business Page, you’ll notice the ‘About’ tab. Brands use this space to portray a brief description of what they offer and why they are the best in their field. Facebook will prompt you to enter this description as part of the process of creating your Business Page so have it ready to go beforehand. This short text needs to be both inspiring and to-the-point. Check out the ‘About’ sections of Wix for an example. You should use the ‘About’ section to include a link to your website, as well as your contact information and possibly a business address, if relevant. These details appear in your page’s main tab and are often used by visitors looking to get in touch. They also demonstrate your brand’s trustworthiness by showing that you run a real and approachable business. 04. Coin the right username The username you select for your Facebook Business Page is important for two reasons. For one, it will determine your Page’s URL, which according to best practices should be short and memorable. That’s because your username will show up when all of your current and potential fans search for your company on Facebook’s search engine. Thus your Facebook Business Page needs to be recognizable among the many other search results to show up. Second, fans use your page username when they want to tag you in a post or comment. If your name is not intuitive enough, they won’t be able to locate your page and you could miss out on the opportunity to increase your social media engagement . 05. Post right away Once your Facebook Business Page is ready to go live, it’s time to post. Publish several posts, at least three, that include engaging titles and images that represent your brand. You can begin with a Welcome post, introducing yourself to the Facebook community and inviting people to get in touch. Since these posts will be published before you gain a real following, it’s probably wise to reserve your strongest ideas for later posts. 06. Use pinned posts Past posts decrease visibility with time because they get pushed down your main timeline as new ones are published. If you have a particular message that you want to highlight to visitors, you can publish it as a post and then pin it to the top of the page. This way, the post stays in a prominent position on your Facebook Business Page and remains as the first thing that visitors see. You can always unpin the post when you want to, and even rotate between different posts that you want to emphasize. 07. Customize your CTA Calls-to-action are short phrases that prompt your online audience to take immediate action. When it comes to your Facebook Business Page, tailor your CTAs to the platform’s particular culture as well as your specific social media branding language. Whether you are asking followers to subscribe to your email newsletter, comment on or share your posts, visit your website or purchase products, you want to leverage Facebook’s strengths as a visual and social platform to make your CTAs more effective. Use captivating images and strong active verbs to motivate your followers to immediately act. Give them a clear incentive that shows that they have something to gain. Integrate trending topics, special occasions or holidays to make your CTA relevant to the here and now. 08. Set up Messenger Small businesses, entrepreneurs and self-creators can use Facebook’s Messenger to communicate with followers and customers privately and directly. This is an effective marketing tool for companies and brands to hold one-on-one conversations with their target audience and potential clients. With Messenger, you can answer questions on the spot, complete reservations and bookings and offer personalized social customer care. You don’t need to be online 24/7 to offer Messenger as a contact option. Facebook lets you set up your operating hours , so that the Messenger appears active only when you are available. You can even use the Facebook chatbot for basic questions and answers to satisfy your followers’ need for immediate support. 09. Send invites One of the most effective ways to launch a followers base is to send invitations to your Facebook Business Page from your personal profile. Especially at the early stages, when your page is still young and fresh, mobilizing your Facebook friends can give you a great boost to the page ‘Likes’ number. Ask colleagues and friends to help spread the word and invite their own friends to ‘Like’ your Facebook Business Page. 10. Grow your followers base As the owner of an emerging Facebook Business Page, you can’t expect people to just show up and engage. You need to be proactive about promoting your page and increasing your page ‘Likes.’ On your website, you can add a Like Box to help your visitors interact with your Facebook Business Page. Additionally, Facebook offers a variety of other ways for page admins to attract new followers: Regularly post engaging content: Design posts according to what will make your target audience want to see more of what you have to offer. Whether you move on to Facebook Live, or create interactive campaigns, excellent content will attract people to your page. Incentivize followers: Facebook’s greatest advantage for business owners is that it can convert followers into promoters, just by clicking ‘Share.’ Encourage this transformation by offering special promotions, gifts, and deals to those who share your post with their own networks. Give your fans a good reason to become your promoters. Create virtual community: Seek out other brands, artists or organizations that are relevant to your own work, and ‘Follow’ their pages. Joining a relevant network will help increase your social media presence. Consider paid promotions: Control how much you will spend to expand your reach. You can also define which groups get to see your promoted posts, giving you access to a highly-targeted audience. To learn more, check out this guide outlining the best practices for Facebook advertising, along with some of the best Facebook ad examples for inspiration. 11. Get verified Ever noticed the little checkmark you see next to the username of some Facebook Business Pages? That icon signals to followers that Facebook has verified the page as authentic and reliable. Getting your page verified will add to your trustworthiness. Read Facebook’s guidelines to get your Page verified . Pro-tips for your Facebook Business Page: Be an attentive admin: Treat your Facebook Business Page as a channel to communicate and engage with your audience. You should frequently respond to comments, visitors’ posts or private messages. Explore Facebook’s content options: Your Facebook Business Page offers you various ways to publish content, from Live video broadcasts and Polls to special Events and Offers . Take the time to learn how these features work, what new Facebook features are available, and how they can help to promote your Page or increase engagement. Analyze your page stats: A constant part of running a Business Page is measuring and tracking the performance of your content. Facebook’s analytics tool, Insights , lets you know what’s working and what’s not so great about your page activity. For example, monitor your page view number and your popular sections alongside your likes, shares, and comments on a post level to refine your content strategy and set new goals.
- Does Wix have business email?
Wix provides business email through Google Workspace. You can get a custom address like name@yourdomain.com straight from your Wix account as long as you have a connected domain name . The email comes with spam and phishing protection, collaboration tools like Calendar and Drive plus the ability to create additional addresses for your team and set up routing rules. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Already have a business email? You can head over to the Business Email page in your Wix account to see what you’ve got. Bought your email elsewhere? You can still connect it to your Wix site in just a few steps. Why an email with Wix is worth it A business email isn’t just a nice-to-have, it adds serious credibility to your brand. Plus, if you’re using Wix’s built-in marketing tools , your custom email keeps everything consistent and productive. Learn more: How much does a business email cost With Wix you can learn how to create business email addresses for every team member. That means: hello@mywebsite.com for customer service sales@mywebsite.com for inquiries name@mywebsite.com for individual team members It’s a great way to keep things organized and help your customers reach the right people without unnecessary back-and-forth. Google Workspace also comes with a range of useful productivity features such as: Smart compose Email scheduling Real-time collaboration on docs, slides and sheets Built-in chat to ping your team when needed Wix and Google Workspace doesn’t just help your business look good, it also comes with phishing protection, spam filters and 24/7 customer support (chat, email or phone). There are also advanced delivery options to route emails, set rules for unknown senders, or catch-all addresses if you like to keep tabs on everything. As noted by Meghan Kennedy, founder of lucid ladybug (sustainable styling and coordinating services), who attended a recent Wix x Google workshop: "As a sustainable stylist, I work to individualize and customize every client experience and event. I trust Google Workspace to help streamline all communication and utilize email, Google Sheets, Google Docs—and now, Google Gemini and NotebookLM. Having a shared workspace allows me to run notes between clients, eliminating excess back-and-forth and relieving my bandwidth as a solopreneur." Wix makes things simple by offering Google Workspace plans directly within your Wix account. You get: Access to Google Calendar 30GB (or more) of inbox + Drive storage File sharing and collaboration tools Access to the Google Gemini AI assistant and NotebookLM Everything you need to run your business from one place. Pro tip: If you're serious about your business, having a custom email is one of the easiest upgrades you can make. And with Wix, it takes just a few clicks to set it up. Learn more: What is a business email? Is Wix good for small business? Is Wix good for business email? How to set up a business email How much does email with Wix cost? The cost of a business email depends on the Google Workspace plan you choose. You don't need a paid Wix plan to buy a business email. But you must own a Wix domain . * Some Workspace business email plans are not yet available in all regions. Each plan offers different services and has different amounts of cloud storage per user. Plans can be upgraded at any point. Business Starter Business email Gemini AI for Gmail Phishing and spam protection Ad-free email experience 2-step verification Enforced ssl connections Alert Center: notifications of potential security issues Basic endpoint management ( secure connection on different devices) 30 gb cloud storage per user Up to 100 participants in Chat and Google Meet video calls Business Standard All the features of Business Starter with the following extras: Gemini AI for Gmail, Docs, Meet and more 2 TB cloud storage per user Up to 150 participants in Chat and Google Meet video calls Record Google Meet meetings Shared Drives for teams Learn more: How to start a business Business Plus All the features of Business Starter with the following included: Gemini AI for Gmail, Docs, Meet and more 5 TB cloud storage per user Up to 250 participants in Chat and Google Meet video calls Advanced endpoint management (ensuring secure connection on different devices) Google Vault for eDiscovery and information governance You can also learn more information on plans from Google. Learn more about how to use Wix as a website builder and to manage your business.
- How to create a website from scratch in 10 steps (for beginners)
Turn your ideas into a website → | Claim your domain → Want to learn how to build a website from scratch? The fastest and most beginner-friendly way is to use a no-coding website builder , which gives you all the tools you need to design, customize and publish a site. Looking to create a website fast? If you're looking to create a stunning website fast without coding, there are several ways you can go about it. A free website builder like Wix is a great place to start, as you can choose from over 2,000 pre-designed and highly customizable website templates to easily build a site. Choose your website template by website type, functionality or your business industry. TL;DR: How to create a website To learn how to create a website from scratch, start by defining your website’s purpose and choosing a platform. Next, register your domain , secure hosting and design your site using a customizable template, no coding required. Add content and functionality, test everything across devices and finally, launch your website, promote it to attract visitors and maintain it to keep it up to date. We'll walk you through each step of the process, from planning your site to launching it live. You’ll also get a complete website launch checklist to make sure every detail is ready before you hit publish. Learn more: What is a Wix website? How to make a website from scratch Define your website's purpose Choose your website builder Pick and register a domain name Choose a web hosting plan Pick and customize your template Build your site structure Add useful pages Create engaging content Test and launch Maintain and promote your website 01. Define your website's purpose Every great site starts with a clear website purpose . Are you selling products, sharing your expertise, building a community or showing off your work? Your goal will shape every decision, from layout to content to navigation, keeping your site focused and intentional. Know your audience Understanding your audience is just as important. Who’s visiting your site? What are they looking for? Create personas based on their demographics, interests and challenges. Gather insights through surveys, interviews or even casual chats. The better you know your visitors, the more engaging and relevant your site will be. Learn from competitors Take a peek at your competitors. Check out websites in your space and note what works, what doesn’t and where there’s room for improvement. Then, think about how your site can bring something fresh to the table. Whether it’s a product, service or unique approach, make sure your value is crystal clear. Set measurable website goals Set goals you can measure. Whether it’s traffic, engagement, sign-ups or sales, decide which metrics matter most and use them to guide your strategy. These goals will help you stay on track and see what’s working. Types of websites to consider: Depending on your goals, here are some types of websites you might want to create: Business and eCommerce websites : Sell products, book services or share your offerings. Include clear pricing, testimonials, contact options and chat tools to help visitors take action. Blog: Share your stories, expertise or insights to build a loyal audience. Organize posts into categories, add visuals and make it easy for readers to subscribe. Creative and portfolio websites : Show your work with galleries, blogs and social links. Perfect for photographers, designers, writers and artists. Content and media: Share videos, podcasts or stories. Organized navigation and search tools make it easy for visitors to explore. Educational: Offer lessons, PDFs , videos or certifications. Use log-ins to track progress and blogs or FAQs to expand learning. Personal and lifestyle: Share your stories, events or portfolio. Add galleries, blogs and social links to make your site feel personal and inviting. Non-profit websites : For schools, nonprofits or government organizations. Add features like donations, volunteer sign-ups, livestreams or event details. Some websites juggle more than one purpose, but your main goal should always take the lead. Take Cleverchefs, for example. Their site tells their brand story while also driving bookings. The design and content reflect their values, attracting clients who connect with their vibe. Expert tip from Ian Lawson, Head of User Experience at Slickplan : “Before jumping into design, take time to understand who your audience is and how they look for information. The most successful websites are built around clear user goals—letting that insight guide everything from site structure to navigation to content hierarchy ensures visitors find what they need in as few clicks as possible.” 02. Choose your website builder Choosing the right website builder sets the foundation for your site. The right platform helps you get online quickly without worrying about technical hurdles so you can focus on building your business. Everything you need to design, personalize, publish and manage your site is in one place, making the process straightforward and manageable. One strong recommendation is to look for a builder that includes domain registration and hosting. A custom domain makes your site look professional and easier to remember, while built-in web hosting keeps your pages fast and reliable without extra setup. Templates and design tools give you flexibility to match your brand. A drag-and-drop website builder lets you position text, images and buttons exactly where you want and adjust colors, fonts and layouts for a cohesive look. This makes it easier to create a visually consistent, user-friendly website that reflects your business or project. Built-in business and marketing tools also help you reach your goals faster. From email campaigns and SEO tools to online stores, booking systems and membership options, you can manage everything in one place. AI-powered features, including an AI store builder , can also speed up building and managing your site, helping you generate content, design pages and organize your site with less effort while keeping it unique. Before picking a platform, compare features, ease of use, pricing and integrations. Make sure it fits your workflow and goals so you can spend your time creating, not troubleshooting. The right choice gives you a smooth experience and a website that grows with you. Sign up for Wix today Key factors to consider: Factor What to look for How Wix helps Customizability Flexible layouts, templates, AI-assisted site creation Wix lets you adjust layouts, colors, fonts and images, and use AI to create a fully functional site. Business tools eCommerce, scheduling, inventory, CRM, automation Wix helps you sell products, manage bookings, track inventory and automate tasks. AI capabilities AI for site creation, content, marketing, support Wix’s AI website builder helps you build pages, generate content and organize your site quickly. Third-party integrations Apps, sales channels, marketing tools Wix App Market and Wix Headless let you integrate apps, sales channels and other services seamlessly. Security SSL certificates, backups, monitoring Wix includes automatic backups, secure hosting and SSL certificates to protect your site and visitors. Performance CDNs, optimized code, fast loading Wix ensures fast loading with optimized code and a global CDN, improving user experience and SEO. Support 24/7 help, tutorials, guides Wix offers round-the-clock support, tutorials and guides to help you resolve issues and learn as you build. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com: "As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy and very learnable for you to do all of those things, on the same platform and still deliver as if working with experts in those fields." Building a website for your business, passion project or side hustle should be easy and exciting. Wix lets you customize and launch a professional website in minutes. Wix simplifies the process so you can focus on what matters most, bringing your ideas to life. Start today and create the website you’ve always wanted. 03. Pick and register a domain name Choosing your domain name is one of the most exciting steps in building your website. Your domain is your web address, the URL visitors type to find your site. Behind the scenes, the Domain Name System (DNS) translates that name into your site’s IP address so your website loads instantly for anyone who visits. A strong domain name is unique, memorable and easy to spell. It should reflect your brand, tell your story and resonate with your audience. Avoid long or complicated names, numbers or special characters. Use Wix’s domain name generator for creative ideas and to quickly check availability. Next, claim your domain through a registrar. Domains must be officially registered to exist online, usually for a year or more. Domain pricing covers DNS infrastructure and services.Many website builders, including Wix, include a free domain with paid plans, giving you a polished professional web address like yourbusiness.com. Think about the right domain extension for your website, such as .com, .co, .store, .info or .digital. Choose one that fits your brand and audience. A custom domain builds trust, improves credibility and can help your site rank better in search engines. To register a domain on Wix: Brainstorm 5–10 short, memorable names that are easy to spell Check availability using Wix’s domain name search Choose a domain extension that fits your brand, like .com, .net or .org Register your domain for at least one year or claim a free domain with a Wix paid plan Connect the domain to yo ur website through your Wix dashboard and update DNS settings Ready to get a website domain name ? Get started with Wix today. 04. Choose a web hosting plan Web hosting stores your site’s files, images and content on a server so visitors can access your site online. Every time someone enters your URL, the server delivers your site instantly. The simplest way to get started is to use a website builder with built-in hosting. Wix includes free secure hosting with every site, so you don’t need to compare separate hosting plans or manage extra settings. This lets you focus entirely on building your website. When evaluating hosting, consider uptime, security, speed and reliability. Wix’s multi-cloud hosting and global CDN deliver your site content quickly and seamlessly to visitors around the world, keeping your site accessible without interruptions. Hosting options at a glance Hosting type Best for Key benefits Shared hosting Beginners, small websites Affordable, easy setup VPS hosting Growing businesses More resources, better performance Cloud hosting High traffic sites Scalable, handles traffic spikes Dedicated hosting Large enterprises Full control, maximum speed and security 05. Pick and customize your template Your website’s visual layout is one of the most important factors in how visitors perceive your business. Half of consumers say design heavily influences their opinion of a company , so take the time to explore your options before committing to a style. To get started, take a look at professional website templates to see which one fits your vision best. Templates give you a good design foundation, but you have full control to make it your own. You can adjust layouts, section order, spacing, fonts, colors, buttons, images, galleries, headers, footers, menus, backgrounds and even animations. Every element can be customized so your site reflects your brand and feels consistent from top to bottom. Next, gather inspiration for your website. Check competitor websites to see what works in your industry and explore visual platforms like Pinterest and Instagram to discover popular fonts, colors and design styles. Focus on understanding trends rather than copying them, and make sure your choices align with your audience’s preferences. Your template is a flexible website design tool you can shape to fit your brand. Adjust layouts, colors, fonts and images to create the tone that feels right. Branded design shows confidence, professionalism and value, helping visitors immediately connect with your business. Every detail matters, from page speed to visual hierarchy, to make sure your site stands out and feels trustworthy. If designing a website from scratch feels overwhelming, an AI website builder can simplify the process. With Wix, you can answer a few simple questions about your goals and the AI website builder will generate a fully functional, custom website in minutes. From there, you can fine-tune the design, add your own content and adjust pages and widgets to fit your vision. Action steps: Browse website templates that fit your style and goals Collect inspiration from competitor sites and visual platforms Customize your template to reflect your brand’s personality and values Decide on fonts, colors and layouts that match your audience Consider using AI to create a starting point and customize from there Need a website fast? Let AI do the heavy lifting. With Wix’s AI website builder , you can create and launch a complete website in just minutes. Learn more: How to make a website fast How to vibe code a website Expert tip from H ani Safe, product lead (Showcase) at Wix: " Beautiful templates let creators bring their stories to life, ensuring that every website not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." Looking for portfolio templates , modeling portfolio examples or templates for an online store ? Explore dozens of customizable options that fit your style. From simple website templates to more advanced designs, there's something for every idea and every vision. You can discover more in this piece: Should I use a template to make a website ? Or check out these templates to get building: Website templates for designers Portfolio templates Landing page templates Blog templates 06. Build your site structure A beautiful website won’t succeed if visitors can’t navigate it easily. Start with a clear site structure by creating a sitemap, the blueprint for your pages. Organize content into logical sections that match your goals and audience and update it as you add or move content. Wix, for example, does this automatically. Next, optimize your navigation menu. Aim to let visitors reach any page in three clicks or less. Prioritize key pages like your homepage, services, products and contact information. Use clear categories and subcategories, consider mega menus for large sites or anchor menus for smaller ones and include a clickable logo to return visitors to the homepage. In the Wix editor, add a menu by clicking the “+” on the side panel, selecting “Menu & Anchor” and choosing your style. Expert tip from Adi Huri, product manager at WOW for Wix.com: "Think of the menu as the map of your website. Adding the right pages in the right order can make it the heart of your site’s success." Highlight your most important content, including services, pricing and contact details, and use clear calls to action to guide visitors toward sign-ups, bookings or purchases. Use the footer for extra links, social profiles or legal pages. In Wix, for example, you can drag and drop elements into the footer and resize them as needed. Plan for growth with flexible layouts that make adding new pages or features easy. Regularly review your site structure and navigation to keep it organized and user friendly. A clear structure helps visitors find what they need quickly and encourages engagement by guiding users to explore and take action. Site structure checklist Step Action Wix tip Sitemap Map all your pages into logical sections Wix automatically updates your sitemap Navigation menu Link main pages, use categories, make logo clickable Use “Menu & Anchor” in the Wix editor Key content Highlight services, pricing, contact info, use CTAs Track engagement with Wix Analytics Footer Add extra links, contact info, social profiles Drag and drop elements in Wix editor Scalability Use flexible layouts, plan for growth Review site structure regularly as you add pages 07. Add useful pages Once you’ve mapped out what pages you want on your site, it’s time to create them. Here’s a quick step-by-step of how to build useful and engaging pages and how to do it in the Wix editor. Open the Page Manager: Click the "Pages & Menu" icon in the left side panel to access the Page Manager. Add page: Click the blue "+ Add Page" button to create a new page and click on whatever template suits your needs. Name your page: Once the page is added to your site, the page name will be highlighted in the left side panel for you to edit. Customize: Customize and build the newly created page by adding your content, adjusting the layout and refining the design. Manage pages: Drag and drop pages in the side panel to rearrange them or click on the ellipsis icon to the right of each page title to duplicate, delete, rename, hide and more. Subpages: Create dropdown menus by adding subpages to your main pages, enhancing site navigation. Save and publish: Save your work regularly and, when ready, hit the "Publish" button to make your changes live on your website. These are the essential web pages pages that every website needs: An inviting homepage . This is the face of your website, which means that you have to make it beautiful, yet informational. You should strive to present all the crucial elements right from the get-go. This way, clients will instantly understand who you are and what you do. A shop or gallery. This is the center of your site where visitors can browse through your products or services. Create product listings, manage inventory and process transactions all from one centralized dashboard. Dedicate time to write product descriptions that will grab potential customers’ attention. The same goes for your product photography to ensure that your items are displayed in their very best light. A personable About page. Use this page as your online business card . It’s the spot where you can present who you are, what you stand for, your strengths, values and any other crucial information you think your visitors should know about your team and your business. An easy-to-find contact section. Don’t leave your site visitors astray by making them search for your contact information. Dedicate a page to list contact numbers, email, social links and any other way users can get in touch with you. In addition, it’s a good practice to add your essential contact details on your website footer. An engaging blog. By starting a blog , you’ll be able to continuously add regular and fresh content to your website. You’ll have the chance to establish yourself as an expert in your field while giving your SEO efforts a well-deserved boost. Give our blog maker a go , when yo u're ready to start. You can also consider adding these pages: Membership area Online courses FAQ page Online booking system Testimonials page Custom 404 page 08. Create engaging website content Your website content should grab attention and keep visitors interested. To do that, focus on its variety, clarity and structure. Mix different content types—text, photos, videos and animations—to make your site more dynamic. Keep your pages organized and place your most important content above the fold so visitors immediately see your value. Structure matters. Use clear headers, concise text and visuals like images or infographics to make your content easy to scan. Avoid overloading your site with too many effects or long blocks of text. Expert tip from Amanda Weiner, CRO expert at Wix.com: " Site hierarchy and the information you provide your visitors with is more than just how your site looks. It directly impacts how many visitors ultimately buy your products. Be clear about your offerings through your content, visuals and buttons right from the get go. " Once your c ontent is ready, make sure it’s optimized for search engines. Every Wix site includes built-in Wix SEO tools that guide you in optimizing your pages to improve their visibility and reach more people online. Nearly 70% of web traffic now comes from phones and tablets, so your content also needs to be optimized for mobile mobile. Wix automatically optimizes your site for mobile, ensuring fast loading and a consistent experience across devices. Wix website templates are also all mobile-friendly by default. What makes a great website What it includes Why it matters Clear purpose Helps visitors quickly understand what your site offers Easy navigation Makes it easy for people to find what they need Fast load time Keeps visitors engaged Consistent branding Builds trust and makes your site look professional High-quality content Provides value and encourages action Strong visual website design Captures attention and reflects your unique brand SEO optimization Helps your site be better positioned to show up when people search Clear calls to action Guides visitors to easily take action on your website, such as contacting you Security and accessibility Protects your site and data, as well as that of your users. Means your website is accessible to all. 09. Test and launch your website Before publishing your website, make sure it’s ready by following a few key steps : Preview your site Start by using Wix’s Site Preview mode to experience your site as a visitor would, checking navigation, layout and visual design. Check your website on mobile devices to ensure it displays correctly on smartphones and tablets, providing a smooth user experience across all screen sizes. Proofread all text for spelling, grammar and clarity to make a professional impression. Test functionality Next, test every page, link, form, button and embedded media on both desktop and mobile to ensure your site works smoothly across devices. Cross-browser check Don’t forget to check your site on popular browsers like Chrome, Firefox and Safari to make sure it displays correctly for all users. Get feedback Once your site passes these checks, ask a friend, colleague or team member to navigate it and provide feedback on usability, clarity and design effectiveness. Use their input to make any final tweaks. When your site is ready to go live, hit Publish and make sure it can be found on search engines. Use Google Search Console to submit your site and confirm that Google is indexing your pages. In your Wix SEO Settings, turn on the “Let search engines index your site” toggle so search engines like Google and Bing can crawl your content. For step-by-step guidance on improving your site’s visibility, use the Wix SEO Setup Checklist to optimize your site for search results. 10. Maintain and promote your website Update your website regularly by adding new content and keeping existing pages current to improve navigation, SEO and overall performance. Track performance You can track which content performs best with Wix Analytics and use these insights to guide updates, promotion and overall improvements. Listen to your audience Listen to your audience through surveys, forms or conversations to understand what users value most. Combine their feedback with your analytics to refine your website’s navigation, content and features. Protect your site Keep your website secure with Wix’s built-in, enterprise‑grade protection. Wix’s robust website infrastructure includes monitoring of your site 24/7 for threats and safeguards your data with SSL/TLS encryption. Tools like two‑step verification and user roles help you control access and keep your site safe. Wix also makes it easy to recover your work if something goes wrong. Auto backups automatically save previous versions of your site, so you can restore them at any time. You can also duplicate your site for manual backups, giving you full control over preserving your content and design. Drive traffic to your website Promote your website on social media, through email marketing, guest blogging or advertising campaigns. Focus on the platforms where your audience is most active and adapt your content accordingly. Use Wix tools like SEO Assistant , email marketing, blogs and advertising to engage your audience, reach more visitors and boost conversions. Expert tip from business owner Nick Collins, founder of Cleverchefs: "When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can really feel our passion through the way we connect with them and stand out as a creative catering company." Step What to do Define your website’s purpose Decide if it’s a blog, business site, online store or portfolio to guide your design and content. Choose a website builder or platform Wix provides easy-to-use website creation tools . Register your domain name Pick a unique memorable web address that reflects your brand. Get a hosting plan Choose a reliable plan that ensures your site is fast and accessible. Plan and design your site Map out your pages, select a template and customize it to match your brand. Add content and functionality Add text, images, videos and features like forms, online stores or booking tools. Test and launch Check your site on desktop, mobile and tablet, fix any issues then go live. Promote and maintain Share your site through SEO, social media and email and keep content updated. Different ways to build a website from scratch In practice, there are several ways to create a website, each with different levels of flexibility, complexity and ongoing responsibility. Understanding these options helps clarify what building a website “from scratch” really involves and which approach best fits your goals. One option is hand-coding a website using HTML, CSS and JavaScript. This gives you full control over design and functionality, but it requires technical skills and a significant time investment. You’re also responsible for everything from responsiveness and accessibility to hosting, performance and security. Another approach is using a content management system (CMS) or more advanced setups like static or headless sites. These methods make it easier to manage content or optimize performance, but they still involve technical setup, maintenance and ongoing updates, often becoming more complex as a site grows. Each method has its place depending on your skills, time and long-term needs. For many people, website builders offer a practical balance, making it possible to create a professional website quickly without the technical overhead of building and maintaining everything from scratch. How much does it cost to build a website from scratch? Website costs depend on design, functionality, content, hosting and marketing. Custom designs, advanced features like eCommerce or booking systems, and professional content increase costs, while DIY builders like Wix are more affordable. Hosting and domains vary by provider, but Wix plans include both plus 24/7 support. Marketing often adds more than the website itself, so plan for ongoing promotion. Start small, scale later, DIY where possible and keep content and design updated. How much does it cost to create a website with Wix? With Wix, you can learn more about how to create a website for free or choose a paid plan starting at $17 per month, which covers hosting, a custom domain and support. Learn more: What is a custom domain? Plans Monthly price (USD) Ideal for Features Free $0 Individuals just starting out Wix branding, limited storage, subdomain Light $17 Personal websites or small projects needing a custom domain Free domain for 1 year, 2GB storage, multi-cloud hosting, light marketing suite, 2 site collaborators Core $29 Small businesses or freelancers needing basic features Free domain for 1 year, 50GB storage, multi-cloud hosting, basic marketing suite, accept payments, basic eCommerce, 5 site collaborators Business $39 Best for eCommerce sites Free domain for 1 year, 100GB storage, multi-cloud hosting, standard marketing suite, accept payments, standard eCommerce, 10 site collaborators Business Elite $159 Large-scale eCommerce sites or high-traffic businesses Free domain for 1 year, unlimited storage, multi-cloud hosting, advanced marketing suite, accept payments, advanced eCommerce, advanced developer platform, 100 site collaborators Enterprise Custom pricing Large enterprises or businesses needing custom solutions Custom solution tailored to your business needs Editor's note: All pricing in the table is based on annual billing. Pricing information as updated as of November 2nd, 2025. View a detailed breakdown of each plan on our pricing page . How to create a website from scratch FAQ Can anyone create a website from scratch? If you choose a website builder that essentially provides the infrastructure of your site, yes. You don't have to know coding to make a website, you just have to use the right website platform. With Wix, your entire site infrastructure is taken care of, including advanced levels of security, including public key certification via TLS, so you can focus on what matters: your design and content. Can I create my own website for free? Yes, you can absolutely create your own website for free. Platforms like Wix let you start building without any upfront costs. You can choose from designer-made templates, customize your design and publish your site—all for free. As your needs grow, you can upgrade to a paid plan to access a custom domain and advanced features. Do websites make money? They can, and many do. A website can generate income in several ways such as selling products or services, offering paid memberships, running ads or through affiliate marketing. The key is to create valuable content, attract consistent traffic and choose a monetization model that fits your goals and audience. Can a beginner build a website? Definitely. Today’s website builders are designed for beginners with no coding experience. With intuitive drag-and-drop editors, pre-designed templates and step-by-step guidance, anyone can create a professional-looking website. The most important part is having a clear vision for your brand and what you want your site to achieve. What are common challenges faced during a website launch? Some of the most common challenges include unclear site goals, missing content, broken links, slow loading times and SEO oversights. Many first-time creators also underestimate the importance of testing their site on different devices before publishing. Planning ahead and using built-in tools for analytics and optimization can help you avoid these issues and ensure a smooth launch.











