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Turn your ideas into a website you love with Wix →   Regardless of the types of businesses  you run, having a professional website is essential. If you’re a freelancer or thinking about how to start a business , one of the first steps is to create a website  that showcases your work. A well-designed online portfolio  can attract clients, highlight your skills and set you apart from the competition. In this guide, we’ll walk you through how to create a freelance website step by step so you can grow your business and build a standout portfolio. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. How to create a freelance website To make life easier for you, we’ve compiled a step-by-step guide that will explain everything you need. Here are 10 steps you’ll need to create a freelance website. Choose a freelance website template Create a domain Develop your brand Include relevant pages Add sophisticated design elements Incorporate the right business tools Create a blog Optimize for SEO Make it mobile-friendly Promote your site 01. Choose a freelance website template Just like you wouldn’t start driving somewhere without directions, you should think about your ideal website layout before beginning to build it you'll need to plan your website , essentially. Ask yourself the following questions: Which elements do you want to stand out? What will be the first and last things people see when they land on your site? How do you envision the user’s flow from one page to another? You can start from a blank canvas or choose among the free website templates available for all types of freelancing projects. These templates are 100% customizable, so you can personalize them to fit your brand. If you’re still searching for inspiration, take a look at these portfolio examples or these freelance website examples to see how professionals have organized their work. Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” Waste no time and create your site from start to finish with Wix's website builder . Learn more: Best website builders for freelancers 02. Create a domain Once you’ve chosen your freelancer website template, give your site a name. Come up with a few different options and check which ones have an available domain name . Ideally, your domain name should include the name of your biz and a taste of what you do. You should also check Google, social media platforms and the United States Patent and Trademark Office’s (USTPO) to make sure the name you’ve selected isn’t already in use by another business. 03. Develop your brand After sealing a domain name, it’s time to create additional aspects of your branding. Start by creating a logo, which you can do using a free logo maker . This will help you pinpoint the look and feel you want for your brand. Next, select your fonts, colors and slogan. Your goal should be to maintain a consistent brand identity that encompasses what you stand for. These attributes will ultimately set you apart from your competitors and entice new customers to try your product or service, so it’s important that they stand out. Even after you’ve checked off the branding basics, keep in mind that any type of content you create, whether it be on your website or social media accounts, should align with your branding. A unified marketing strategy is the key to developing consumer trust, which eventually will lead to repeat customers. Expert tip from  Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” 04. Include relevant pages Think about all the information you want your freelance website to include, and strategically organize it into separate pages. You can add as many pages or sections as you want, but here are some of the most important: Homepage Think of this as the entrance to your site. This is the very first thing site visitors will see. In addition to including a beautiful background image, you’ll also want to add some descriptive text. Clients should be able to determine who you are and what you do immediately upon entering your site. Choose your words wisely and make sure that every bit of text, photo and video are the best fit to secure a great first impression. Products or services Create a clear and detailed section explaining what kind of products and services you offer. If you’d like customers to place orders or schedule a call, add an order form or bookings calendar that invites them to do so. Projects Highlight your professionalism and quality of work by showcasing your projects and the list of clients you’ve worked with. If you’re an artist or designer, the Wix Pro Gallery is a great way to add examples of your work to your site. Online store A freelance website is an effective way to make money online. In addition to including an order form on your product page, you should create a separate page for your online store. Testimonials Satisfied customers are one of your most important marketing assets, since they can recommend your products and services to friends and social media followers. Ask them for testimonials, and include their positive reviews on your site. Testimonials boost your credibility and help create trust between you and potential customers. About page Use about us page to tell your visitors who you are. Provide essential information about your business and summarize your unique identity, work ethic and values. This will also let you build connections with your customers by helping them get to know you on a personal level. When planning this you should also think about your privacy policy page also. Contact After you’ve stunned them with your site, visitors should be able to contact you easily. While you may want to include your contact details throughout your site—in the footer, for instance—it’s also good practice to create a dedicated contact us page . Add a contact form with Wix Forms , your email, phone numbers and social media handles. Learn more: How to vibe code a website 05. Add sophisticated design elements Your freelance website is more than just a means to an end. It’s also an outlet for you to express your talent and creativity and show that you’re on top of your visual game. Make a list of the design features that will enhance your site, and start exploring which ones you can effortlessly integrate. There’s no need to add every design element you come across, but incorporate the ones that fit in well. Ideas to consider include: hover effects, customized grids, parallax scrolling and animation. For each effect, think about how it will look to a first-time visitor and consider the purpose that it will serve. If you want some expert tips, you can also check out the Wix Marketplace to hire a Wix designer to help you build your perfect site. 06. Incorporate the right business tools From talking with customers to marketing your product, there are many aspects of your business to stay on top of. This can be particularly challenging if you’re working alone, or if you’re a digital nomad without a fixed office space. To make your life easier, take advantage of business tools that can help reduce your workload and streamline processes while making money as a freelancer. For example, you can use Wix Chat to easily communicate with potential clients and answer their questions in real-time. This feature displays a chatbox on your website that lets people message you immediately. You can also take advantage of online scheduling software to efficiently take online bookings, accept secure payments and send automatic email reminders without any hassle. Other tools, such as Wix Analytics , help you measure the traffic to your site. This gives you a view into where your website is performing well and where it could be improved, letting you adapt to fit your clients’ needs. 07. Create a blog You can also consider creating a blog that appeals to your audience. This is a strategic way to incorporate additional content for SEO purposes, encourage people to spend more time on your site and establish yourself as a leader in your industry. A blog is also a helpful way to attract new visitors to your site because it provides valuable content without asking for anything in return. It can also be a highly effective way to make money as a freelance writer . It’s also an effective strategy to convert traffic into customers. Your blog articles allow people to get to know you and become acquainted with your work. Blogs are an effective way to create personal relationships with your audience, which ultimately, allows them to feel connected to your brand. You can even include a comments section so you can communicate with your readers directly. 08. Optimize for SEO What good is an online presence if no one gets to see it? This is exactly why you should invest some time and effort into your SEO capabilities. In order for your clients to easily find you and book your services (see how to start a service business ), you need to make sure that your website appears in Google search results. Optimizing your website with SEO features is an ongoing task that requires you to update your content regularly. You’ll want to do some keyword research to determine which words and phrases to incorporate throughout your site. Take advantage of tools like Wix SEO , Ahrefs and SEMrush to help you determine which relevant keywords people are searching for. Then, incorporate them throughout your website content. You might also want to engage an SEO services agency or professional to help you. If you’re a freelancer who works in a specific location, you’ll also want to invest some time incorporating local SEO. To start, include your location on your website and register with Google My Business . Another helpful tip is to form relationships with other local businesses who can vouch for your credibility and link from their own website to yours. This type of local link building is a worthwhile tactic that will ensure your freelance website is found by anyone searching in your area. 09. Make it mobile-friendly Did you know that mobile internet use accounts for 64% of all web traffic? This means you’ll want your website to look just as beautiful on a small smartphone screen as it does on a desktop computer. Pay attention to the fonts and colors you use and make sure they’re readable. Declutteer the mobile version of your site and consider adding a search bar to ease navigation. If you’re a Wix user, your site will automatically generate a mobile-friendly version with an adaptive gallery for your images. 10. Promote your site After you’ve published your site, you’ll need to promote it to obtain clients and spread the word about your brand. Share it on your social media channels, and include a link in the bio of each of your accounts. You’ll also want to get business cards printed with your website on it. Furthermore, send out an email to your existing customers and share your website that way. Once you’ve gotten the word out, remember that running a successful freelance website requires maintenance and upkeep. Keep your content updated, implement fresh features, improve the user experience and stay up-to-date with current design trends. Oh, and brace yourself—the business offers are about to come pouring in. Learn how to create a job board website . What makes a good freelance website? A successful freelance website does more than just showcase your work. It builds trust with potential clients, highlights your skills and makes it easy for visitors to take action. Here are the 5 key elements that make a freelance website stand out. Key element Why it matters Tips for your freelance website Clear branding Helps clients recognize and remember you Use a professional logo, consistent colors and fonts that match your style Engaging portfolio Shows your skills and past work Highlight your best projects with descriptions, images and case studies User-friendly design Makes your site easy to navigate Keep menus simple, use intuitive layout and ensure mobile-friendly design Contact options Encourages client inquiries Include forms, email, phone number or booking links prominently SEO and discoverability Helps clients find you online Optimize page titles, meta descriptions, headings and images for search engines How to create a freelance website FAQ How much does a freelance website cost? The cost of a freelance website depends on your choice of website builder, hosting plan, domain and premium features. You can start with an affordable platform like Wix and upgrade as your business grows. Can beginners use freelance sites? Yes, beginners can use freelance sites to find clients, build experience and showcase their skills. Most platforms are user-friendly and provide tutorials to help you get started quickly. What are the best side hustles online? Popular online side hustles include freelancing, creating a website or portfolio, selling digital products, offering online courses or consulting services and participating in gig economy platforms. Learn more about weekend side hustles and side hustle ideas to get started with today.

Start generating business ideas with the Wix Business Launcher →  Marketing side hustles can be super rewarding business ideas to start. You'll develop new skills, make extra money and have more autonomy over your work, all while starting a business.   “It’s an exciting time for side hustlers in digital marketing,” says Etoulia Salas-Burnett, M.S.Ed, founding executive director of the  Howard University Center for Digital Business .  “The shifts in AI, changing consumer expectations and the continued importance of authentic storytelling has led to an array of new opportunities that both new and seasoned digital marketers can take advantage of. ” The first step after deciding what side hustle you’ll take on is establishing yourself online. Make sure to create an eCommerce website  and open social media accounts for your new business.   Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. Quickly take any idea from concept to reality.  10 top side hustles in marketing   Below, check out 10 of the most promising areas to launch a side hustle, according to research and experts. Writer Social media strategist Generative AI consultant Video producer Digital ad manager Art director Market research analyst Compliance consultant Web developer and digital designer Ultra-specialized expert 01. Writer   Salas-Burnett says content creation continues to be a thriving area for side hustlers, even in the age of AI. “Content creation is a fantastic option for those looking to start a side hustle,” she says. “Companies across all industries are constantly seeking fresh, engaging content for their websites, social media, blogs and marketing material.” While AI might help with grammar checks and inspiration, companies will likely continue to rely on writers to inject humanized storytelling, she adds.   Indeed, jobs for writers and authors—both full-time and freelance—are predicted to remain on pace for average growth (about 5%) for the upcoming decade, according to the  U.S. Bureau of Labor Statistics  (BLS), making it a great weekend side hustle .   02. Social media strategist   “Social media strategy has kept itself fresh for freelancers,” says Jessica Tacka, marketing director and founder of Meow Media DC . In a reaction to the "more is more" era of content, businesses are now understanding that quality and consistency can go further than spamming their customers, necessitating the work of skilled social media strategists and managers. In fact, the  BLS  says that occupations for advertising, promotion and marketing managers (social media included) are outpacing average job growth at 8%, for both full-time and freelance jobs. This is one of the most popular digital nomad jobs  nowadays. If you’ve honed your skills and expertise, create an online portfolio to offer your professional services. Learn more: Cost to start a business , Business startup checklist   03. Generative AI consultant   “While SEO has been the gold standard for years, as more people turn to AI-powered tools for information, marketers need to understand how these models source and prioritize content,” says Salas-Burnett. “Many brands lack the in-house expertise to do this, which makes it a great side hustle opportunity. As a gen AI optimization consultant, you would ensure a brand’s content integrates well with AI platforms, often by having distinct, authoritative content on their websites and knowledge bases that these tools can draw from.”   To get started, consider attending one of the many workshops and online training courses to ensure you’re bringing up-to-date knowledge on this work, since the technology is rapidly evolving. See also: How to make money using AI , AI business ideas   04. Video producer   Be honest: how many TikTok and Reels do you watch in a day? “Creating concise, compelling videos can help businesses capture attention quickly and convey messages effectively, catering to the decreasing attention spans of modern consumers,” says Melinda Rodrigues, MBA, VP of programming for  American Marketing Association 's D.C. chapter, who formerly freelanced as a marketing consultant for 13 years. According to the  BLS , sound and video technicians pose to remain on pace with average growth over the next decade, and self-employment is one of the most common ways to conduct this work.   05. Digital ad manager   You might have a banner year by getting into digital ad optimization. “Digital ad management—particularly in PPC [pay per click] and social media advertising—is one of the most promising digital marketing side gigs today,” says Rodrigues.   The main reason? Many companies don’t have the resources to maintain this sort of work internally. “Businesses are increasingly realizing the importance of well-targeted paid ads to reach new audiences and drive sales, but effective ad management requires specialized skills that many companies don’t have in-house.” Learn more: Online business ideas     06. Art director   It seems like there can never be enough content, right? In which case, consider a side gig directing how the visuals look and come together. Art directors, according to  BLS , are mostly self-employed (big win for solopreneurs!) and are predicted to grow around 5% over the next decade. Learn more: How to make money as an artist , Art business ideas   07. Market research analyst   If you’re more left-brained, or thrive anytime number crunching enters the chat, market research might be your future side gig.  Jobs for market analysts are predicted to grow faster than average, at around 8%, over the next decade, per  BLS  research.  Still, it’s not all blue skies. Those who are looking to break into this field as a freelancer should keep in mind that most companies employ these workers in-house and might confront more headwinds pinning down clients as a result.   To stand out, consider using those analytics tools you’re familiar with to secure clients. “Leveraging analytical insights to understand customer preferences on a deeper level will be key for creating meaningful, tailored experiences. And, of course, generative AI is dominating in the digital marketing space,” says Salas-Burnett. “Anyone looking to start a side hustle should take advantage of AI tools to create content, segment customers and optimize campaigns efficiently.” Tip: Learn how to start a marketing business .   08. Compliance consultant   The  Americans with Disabilities Act  states companies need to make their materials as accessible as possible. Solopreneurs might find additional work in their niche by offering compliance updates.   “Specializing in creating content and websites accessible for people with disabilities is a valuable niche,” says Salas-Burnett. “This work involves optimizing for screen readers, ensuring proper color contrast, and providing alternative text for images. As accessibility becomes more important—legally and ethically—this skill set is likely to be in high demand.”   09. Web developer and digital designer   As companies will continue to be tasked to elevate and evolve their web presence to keep step with consumer preferences, the need for experts to refine and update web design will remain crucial. A strong online presence is especially important for business websites  and eCommerce websites , which require optimized layouts, seamless functionality and engaging visuals to attract and retain customers. According to  BLS , jobs for digital designers and web developers are anticipated to outpace average growth. Further, self-employment is the second highest venue for this work to be completed, underscoring the potential for a successful side gig in the niche, according to the BLS. 10. Ultra-specialized expert   Okay, so this isn’t a specific type of job or require specific business operations —but it's an overarching piece of advice provided by the experts. In a crowded freelance marketplace, it remains key to refine your offerings in order to not only discover what you most enjoy, but to attract the right type of clients who will hopefully return—and give a referral. “Digital marketing is incredibly saturated, which means you need to be smart about your unique selling proposition,” says Rodrigues. “Niche expertise or specializing in high-demand areas like in conversion rate optimization or marketing automation can help you carve out a space for yourself.”   Salas-Burnett agreed. “While being a generalist has its benefits, there’s also value in becoming an expert within a very specific niche. For example, specializing in email marketing  specifically for dental practices or social media management for vegan restaurants. This level of specialization can lead to higher rates and less competition,” she says. Learn more: Best businesses to start with little money Low-cost business ideas Can I create an online course on Wix? Explore more business ideas Part-time business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Dropshipping business ideas Business ideas for couples Rental business ideas Family business ideas B2B business ideas Scalable business ideas Business ideas for teachers Recession-proof business ideas

Start generating business ideas with the Wix Business Launcher → Looking to turn your website into a money-making machine? One great perk of choosing to create a website  is unlocking its potential to make money online . If you’re already selling products or booking services, there are more ways to boost your income—like hosting ads on your site. So how do you get ads on your website? That’s where Google AdSense comes in. It’s a popular program that lets you publish ads and earn money every time someone clicks. While it’s not a shortcut to instant riches, it’s a simple way to enhance your site’s content and earn extra cash. Ready to learn how to monetize a website? Check out this guide filled with advertisement examples  and tips to make the most of Google AdSense. Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. Quickly take any idea from concept to reality. What is Google AdSense? Google AdSense is a free tool website owners use to place Google Ads on their sites (check out our guide on Wix Google Ads for details). This Google advertising tool connects you - the website owner - with advertisers so that you can display ad content. So, how does it work? When you register for AdSense, Google uses an ad auction system to place ads on your site. These ads are chosen based on your website’s niche, as well as the subjects that site visitors are interested in. Then, in return for hosting Google ads, Google will pay you a commission for each click the ads receive. How to make money with Google AdSense If you have a website or are starting a blog or YouTube channel, Google AdSense makes it simple to monetize your content by showing relevant ads to your audience. It’s a simple and reliable way to earn passive income while you focus on creating great content and making the most of your traffic. Set up a platform:  Start by creating a website, blog or YouTube channel centered on a specific niche that speaks to your audience. Keep the design clear and user-friendly to hold their attention. Make sure your platform is organized, mobile-friendly and optimized for a smooth experience. Create quality content:  Share original, useful and engaging material that solves problems, educates or entertains. Tools like AI content generators  can help you brainstorm ideas and create practical, helpful content that connects with your audience. Post regularly to keep them coming back. Drive traffic:  Use SEO to get your content ranking higher on search engines for relevant keywords. Promote your work on social media and connect with your audience there. Build an email list to keep engagement going and encourage repeat visits. A mix of channels will help you reach more people. Sign up for AdSense and position ads:  Apply for an AdSense account. Make sure your site meets their guidelines to avoid rejection. Once approved, place ads in spots like headers, sidebars or within your content where they’ll be easily seen. Don’t overdo it—striking a balance keeps your audience engaged. Optimize earnings and refine strategy:  Maximize revenue by testing different ad sizes, formats and placements to see what works best. Focus on content tied to high-paying keywords to boost earnings. Use the AdSense dashboard to monitor clicks, impressions and revenue. Regularly analyze your data to spot trends and tweak your strategy. Improve top-performing content and work on underperforming areas to see better results. How to get started with Google AdSense? Google has made it easy to use AdSense to make money online. Let’s walk through the setup process: Create a Google AdSense account Set up your payment information Connect your website to Google AdSense Choose your ad placements Create and run ads on your website 01. Create a Google AdSense account The first thing you'll need to do is create an AdSense account. First, go to the Google AdSense  site and click Get Started. On the next page, Google will ask you for three things: Your website URL Your email address Whether or not you want customized help optimizing your ads In the email address field, enter a Gmail address if you have one. If you don’t, you’ll need to create one. 02. Set up your payment information Before you can start running ads on your site, make sure Google has all the information it needs to pay you. Go to the Payments tab on the left side of the page. This will take you to your Payments dashboard. When you start earning ad revenue, you’ll see it here. For now, you’ll need to: Update the “How you get paid” area with your banking information Fill in your payments profile under Settings so Google can verify your information and tax details You may also want to briefly review your Account settings (again, go to the left-side navigation to access this). The information should be up-to-date if you have an existing Google account. If it’s not, make the necessary edits. 03. Connect your website to Google AdSense Now, it’s time to sync your website with AdSense. To do this, you’ll need to add a special code to your site. This signifies to Google that it can place ads there. First, from your Google AdSense dashboard, go to Sites. Then, click Add Site and enter your domain name. In the next screen, you’ll be provided with custom code along with instructions for embedding it on your website. If you’re a Wix user, you can easily integrate your website with AdSense using the Google AdSense app . All you need to do is download the app, and then paste in the code provided by AdSense. Once you’ve pasted the code into your site, go back to the Google AdSense screen. Then, click Get Review. Google will take you back to your dashboard where you’ll see a notice. Although you may have to wait up to two weeks for Google to verify your website, you can still get a head start in setting up ads. So, let’s go to the next step. 04. Choose your ad placements At this point, you’ve told Google that you want it to place ads on your site. But how will you decide where to display those ads? There are two options for determining where the ads will show up: you can either let Google choose for you, or you can select the placements yourself. Below, we’ll walk through both options. Option 1: Use Google automation The quickest way to create ad placements is by using Google’s automated tool. Why might you choose this over the manual option? You’re brand new to website monetization and need help with it. You’re thinking about custom placements, but want to first see what Google considers the optimal positioning of your ads. Ads would look fine on any page of your site—especially if you’re a publisher or blogger—so there’s no need to hand-pick your ad units. Here’s what you need to know to set up Google automation: To start, go to the Ads section in your Google AdSense dashboard. If you’re interested in seeing what auto ads might look like, click the pencil next to your domain name under “By site”. Google will pull up a rendering of your website on the next screen: When it finishes rendering, you’ll see your website. You can toggle between the mobile and desktop view using the corresponding icons above. To see what it looks like when Google automatically places ads on your site, switch on the “Auto ads” toggle on the right. In this example, Google has placed three ads on the selected page. In the panel on the right, you can increase or decrease the numbers of ads shown under “Ad load”. In that same panel, you also get to control what types of ads you display: In-page ads from Google advertisers Matched content  from your own site (Note: You have to have a high volume of traffic to be eligible for matched content) Vignette ads between page loads Wide-screen ads on desktop If there are any pages on your site that you don’t want to show ads on, include them under “Page exclusions.” On a related note, you can also let Google automate mobile ad optimization for you. To do this, go to “Global settings”: If Google auto ads is the route you decide to take, just toggle the automations on and let Google automatically choose the placements for you. Option 2: Create custom ad placements Alternatively, you may prefer to manually select your ad placements. Why might you choose this over the automated option? You don’t want ads to appear on every page of your site. You want control over which parts of the page they appear on so the user experience doesn’t get disrupted by poorly placed and disruptive ads. You want to use ads to monetize high-traffic areas of your site that are informational but not revenue-generating, like blog posts, property listings, recipe pages, etc. Before you start setting up your own ad placements, you’ll first need to get acquainted with the various types of online ads available. Display ads These are the typical banner ads with images that you find around the web. You can place them anywhere on your site as a variety of sizes and shapes are available. You can customize: Ad shape: square, vertical or horizontal Ad size: responsive or fixed In-feed ads In-feed ads are another type of ad you can display through Google AdSense. For blogs, magazines, directories, product reviews and other list-like content, these ads appear between listings in your feed. You can customize: Ad style: image above, image on the side, title above, or text only In-article ads Similar to in-feed ads, these work well for publishers, reviewers, and listicle sites. The main difference is that the ads appear in the middle of your content. You can customize: Font Color for the title, description, and sometimes the background Search engine ads You can place a Google search box on your site that displays AdSense ads in the results. You’ll get paid for clicks on those ads. You can customize: Where search results are pulled from: all over the web or the sites of your choosing Link ads Google displays a list of topics to your visitors. When they click a topic link, they’ll be shown relevant ads—and it’s only when they click an ad that you get paid. You can customize: Ad size Text color Background color Before moving onto the final step, I’d recommend you go page by page through your site and decide: Which type of ad should appear on it Where exactly you’ll place it What size will fit best Once you’ve thought about your ad placement and customization options, go to the next step to learn how to create and display your first ad. 05. Create and run ads on your website It’s time for the fun part - creating your first AdSense ad. There are many different website builders out there, and each requires a slightly different process. In this step, we’re going to focus on how to create and run AdSense ads through your Wix website . To create your first ad on your Wix site: Sign into Google AdSense Click Ads Click Ad Units Click +New ad unit Select Display ads Enter a name for your ad at the top left Click Ad Size on the right and select Fixed Enter the ad’s width and height Click create Click Copy Code Snippet to copy the ad code, and then click Done. Once you’ve copied the ad code, you’ll need to activate that code in the Wix Editor so that it appears on your site. Here’s how to do it: Go to the Google AdSense app in the Wix Editor Click Settings Paste the code into the app, and click Activate (Note that once you activate the code, it can take up to 48 hours for the ad to be displayed.) That’s all there is to it. Take a look at this article for more information about how to add and set up the Google AdSense app  on your Wix website. Best practices when using AdSense There are a few more tips to leave you with before you start using Google AdSense: 01. Publish content regularly Google AdSense is about turning your website traffic into money. Without traffic to your website, there’s no money to earn from AdSense. And keep in mind that this is about more than just sheer numbers. You need steady and engaged traffic coming to your website if you want them to take notice of the ads there. By creating high-quality content and optimizing it so that the right people find it in search, you can do just that. 02. Never place more ads on a page than you have content Your website is the home of your brand - not a place to host a bunch of ads for other companies. So, you need to be careful about how many ads you allow on each page and where they go. Ultimately, your content should be getting more attention than the ads themselves. 03. Don’t try to game the system Google has very strict program policies, many of which revolve around deceptive practices that artificially boost your commission. This includes things like clicking on your own links, incentivizing others to click on ads, or using a tool to push high quantities of traffic to an AdSense-enabled page. Read the Google AdSense program policy if you're not familiar with its terms. 04. Take advantage of blocking controls Google does a good job pairing Google Ads with the content of your site. However, if it mistakenly displays a competitor’s ad, or something that doesn’t align with the values of your brand, you should use the built-in Blocking controls to remove the conflict. 05. Keep an eye on your reports Google AdSense comes with an entire area dedicated to Reports. Check in on this at least once a week to see how your ad units are performing. You can then make informed decisions when it comes to drawing better traffic to your site, optimizing your ad placements, and more. 06. A/B test your ads Another thing you can do to improve your earning potential is to experiment with different ad units, placements, colors and sizes. Use the Experiments found under Optimization to conduct A/B tests on your ads. Or you can have Google do the assessment and automatically adjust your ad units for you. This can help you make sure your ads are optimized, and if its worth consider another type of ad, such as native advertising . With time you might also want to consider Google re-marketing . Website content ideas for AdSense success Boost earnings by targeting high-value, low-competition niches. Use tools like Google Trends to find trending topics with solid search volume. Check competitors for content gaps and create engaging content  your audience needs. Tech tutorials, wellness tips and travel hacks are always hits. DIY projects and budget-friendly home upgrades grab attention , while quick recipes and plant-based cooking are a food lover's favorite. Eco-friendly topics like sustainability tips and zero-waste swaps are perfect for connecting with today's audience. For personal growth, add value with career advice like virtual interview tips or networking strategies. Help creators grow with social media tips, video editing how-tos and advice on blogging or podcasting. 15 creative website ideas for AdSense success Niche news and trends : Share hyper-specific industry updates with quirky insights and creative commentary that capture the passion and pulse of the niche. Diy & how-to tutorials : Create step-by-step guides with playful twists that make everyday tasks fun and engaging. Personal finance and money-saving tips : Provide fresh strategies for budgeting and investing, paired with real success stories and clever money hacks. Health and fitness advice : Offer accessible workout plans, nutrition tips and mindfulness advice in a fun format that inspires healthier living. Recipe and cooking blogs : Experiment with unique recipes and clever shortcuts, turning everyday ingredients into gourmet dishes with a creative edge. Travel and destination guides : Share immersive stories and offbeat tips that make trips more memorable, blending practical advice with wanderlust. Product reviews and comparisons : Deliver honest reviews and detailed comparisons that simplify buying decisions and help readers make smarter choices. Parenting and family advice : Offer practical parenting hacks and relatable family tips mixed with humorous and heartwarming moments. Educational resources and online courses : Present dynamic tutorials and interactive content that make learning easy and engaging for any age. Lifestyle and productivity blogs : Share inventive strategies for boosting efficiency, paired with personal stories to inspire creative living. Pet care and animal health : Mix adorable pet stories with actionable care advice, creating a useful and enjoyable resource for pet owners. Gaming and esports reviews : Dive into detailed game analysis and lively esports commentary that keep gamers informed and entertained. Sustainable living and eco-tips : Share practical ideas to reduce waste and embrace greener habits, offering simple eco-friendly hacks for everyday life. Local business and community news : Celebrate local heroes and success stories with engaging insights and creative storytelling. Celebrity and entertainment gossip : Deliver juicy insider scoops with a fun tone, balancing scandalous updates with thoughtful commentary. How much money can you earn from Google AdSense? Google AdSense is not a get-rich-quick scheme. However, it is a way to passively  earn income from your website. Here’s the formula Google uses to pay its AdSense users a commission for clicks: # of ad clicks * bid amount *.68 = Your Commission Google gives AdSense users 68% of the total earnings from their ad units. Here’s how the calculation would work if you had an ad that received 100 clicks and the advertiser had bid $1.00 on it: 100 * 1.00 * .68 = $68 Now, how much you earn is dependent on how much competition there is for your ad unit as well as how much advertisers are willing to pay per click. Your website, niche, brand authority, as well as the quantity and quality of your traffic can all affect these factors. So, it’s really important to view Google AdSense as something you can make good money from if  you spend time making your website and content the best it can possibly be. If you’re curious to see your potential earnings, you can use Google AdSense’s calculator. This calculator starts at 50,000 monthly page views, so you’ll need to get your site to a good place before you can expect serious earnings from it. The benefits of using Google AdSense? Not sure whether to use Google AdSense to run ads on your site? Here are 10 advantages of the program: 1. Google AdSense enables you to monetize your website , offering a way to earn passive income through your site. 2. All you have to do is a little setup and then Google handles the rest , including sizing ads to properly fit desktop and mobile screens. 3. Google AdSense is free to use , so there’s no financial risk in getting started with it as part of a wider marketing strategy . 4. There’s a wide range of advertisers  working with Google AdSense, so you can display ad content relevant to your niche. Google’s ad revenue is on the rise and is expected to hit over $340 billion by 2027 thanks to the growth of digital advertising and global markets. 5. Ads that appear on your site have been vetted by Google, so you can be assured that the ads meet certain quality standards . 6. Ads that appear on your site are compatible with your content and cater to visitors’ interests. As a result, they’re unobtrusive and add value to your visitors’ experience . 7. You get to choose  which types of ads to use and where they go on your website. 8. You can customize the design  of the ads to match the look and feel of your site. 9. You’ll get paid monthly  by direct deposit so long as you make at least $100, so this could realistically become a steady paycheck. 10. As your website traffic grows and your audience becomes more engaged, you’ll incrementally  increase your earnings  through Google AdSense. How to make money with Google AdSense FAQ How long does it take to make $100 on AdSense? The time it takes to earn $100 on AdSense depends on your traffic, niche and ad performance. For example, if your site gets 1,000 visitors a day with a $0.25 CPC and a 2% CTR, you could reach $100 in about 20 days. Smaller sites with 100 daily visitors might take 6 months or more, especially in low-CPC niches. How does seasonal variation affect AdSense earnings in different niches? Holiday season (Q4: October-December): Retail and shopping niches see highest earnings Gift guides and product reviews perform best Finance niches benefit from year-end planning January-February, start of the year Health and fitness niches peak (New Year resolutions) Personal finance content increases (tax season) Travel niches typically experience a dip Summer months Education content decreases (school breaks) Travel and outdoor niches surge Tech and indoor-focused content sees lower earnings How do different content formats (long-form vs. short-form) affect AdSense CTR? According to research, long form content (more than 1500+ words) has a higher CTR, potentially better ad placement opportunities and increased user engagement time. Short form content, of less than 100 words generally shows. lower CTR and faster bounce rates. How do different geographic locations of visitors affect earning potential? Geographic location significantly impacts AdSense earning potential. Here's the breakdown by tier: Tier 1 (Highest earnings) USA ($0.61 average CPC) Australia ($0.57 CPC) UK ($0.48 CPC) Canada, Germany Tier 2 (Moderate earnings) Western Europe Japan Singapore Tier 3 (Lower earnings) Most Asian countries South America Eastern Europe Traffic from Tier 1 countries can earn 3-5 times more than Tier 3 countries for the same number of views. What's the impact of having multiple language versions of content on AdSense earnings? Multilingual content typically offers expanded reach because of market-specific targeting and higher CTR as a result. You can also trigger longer session times if you reach people in their native language. What's the correlation between social media traffic and AdSense CTR? Based on recent data , here's the correlation between social media traffic and AdSense CTR: Facebook traffic: 0.8-1.2% CTR Instagram traffic: 0.5-0.7% CTR Pinterest traffic: 1.1-1.4% CTR Generally, social media traffic shows: Lower CTR than direct/organic traffic Shorter session duration Higher bounce rates Best performance comes from Pinterest and Facebook, where user intent aligns better with ad engagement.

Web-safe fonts are fonts widely supported across various operating systems and browsers. Important for consistent and reliable display, they make sure a website appears as intended on different devices. Common examples include Arial, Helvetica and Times New Roman, minimizing the risk of font rendering issues, such as slower website load times and enhancing the site's accessibility and usability. Hear me out: selecting fonts is one of the most important decisions you make when designing a website . As a Wix Partner with a track record of building accessible websites, I’ve seen how the fonts you choose to display on your website not only affects your site’s aesthetic, but also its functionality. It has the power to impact the speed, stability and accessibility of your site. In this article, I’ll explain what fonts are considered web-safe, why these fonts and typography are important and how to add them to a website. What are web-safe fonts? What are the different types of web-safe fonts? 8 web-safe serif fonts 11 web-safe, sans-serif fonts 4 web-safe monospace fonts 5 web-safe fantasy fonts 2 web-safe cursive fonts What are font stacks? How to add web-safe fonts to a Wix website What are web-safe fonts? A web-safe font is one that is pre-installed on most browsers and operating systems. This increases the likelihood that the content will look the same for all users. Alternatively, when you feature a web font (a.k.a. a non-web-safe font) that hasn’t been installed on a user’s operating system, the system will either download the font or substitute it with one from the same generic font family. This difference makes web-safe fonts useful for several reasons: Consistency : Featuring web-safe fonts on a site ensures that its typography remains consistent and legible, regardless of the operating system that a visitor uses to access it. Accessibility : Because web-safe fonts are designed specifically for screen display and readability at smaller font sizes, they are a tenet of website accessibility . Faster page load times : When a website uses web-safe fonts, the user's device does not have to download any additional font files, which can result in faster page load times. This is particularly important for users with slower internet connections or older devices, but featuring a font that isn’t widely available can slow down even the fastest computers. One test revealed that a webpage took 155 times longer to load when it featured a web-safe font than when it didn’t. What are the different types of web-safe fonts? Like all other types of fonts, web-safe fonts are categorized according to their generic font families. A generic font family is a category or classification of fonts that share common characteristics or design elements. There are five generic font families: serif, sans-serif, monospace, cursive and fantasy. In most cases, I don’t feature more than two generic font families on a website. My font pairings tend to use sans-serif fonts for copy text, as they tend to be the easiest to read in smaller sizes (see easiest fonts to read ). Sometimes, I simplify the design even further by only using variations of the same font family. My website , for example, only features variations from the Ubuntu font family. Read also: The worst website font pairings 30 web-safe fonts Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman EB Garamond Rockwell Palatino Helvetica Arial Segoe Ui Trebuchet MS Verdana Century Gothic Tahoma DejaVu Sans Calibri Candara Lucida Sans Unicode Andalé Mono Monaco Lucida Console Courier New Luminari Trattatello Copperplate Playbill Papyrus Brush Script Bradley Hand 8 web-safe serif fonts With their respectable appearance, serif fonts are prevalent in print media. The serifs (or flourishes at the end of each letter) that give this font style its unique silhouette explain its popularity. These fonts are often described as traditional, reliable, elegant and sophisticated. Serif fonts can become difficult to read at smaller sizes, so they’re most effective when displayed in size 12 or larger. 01. Bodoni Poster Italian typographer Giambattista Bodoni designed the original Bodoni font in 1798, so the high-contrast font is timeless. When the Linotype studio released Bodoni Poster in 1929, it was often used in advertisements in posters. The font gained even more prevalence when Nirvana used the compressed style of the font for its band logo . Its weight makes Bodoni Poster a good choice for site titles and branding. A geometric sans-serif copy text would complement the chunky font nicely. Bodoni Poster is available in the Wix font library , but you must acquire a license for commercial usage. 02. Linotype Didot As a modern take on the historic Didot font, Linotype Didot maintains the neoclassical serifs while creating even greater disparity between the thin and thick strokes. With unique features like a dip at the top of the t and the bulbous terminals, this serif font emanates luxury and creativity. Indeed, Vogue has used a Didot style for its logo since the fifties. Because of the disproportionality of this font, it’s not a great choice for body text. Save it for headings, titles and branding. 03. American Typewriter Unlike most of the fonts that typewriters employ, the American Typewriter font has proportional kerning , meaning that the spacing is proportional to the character. Popularly used in the I♥NY logo , American Typewriter lends a retro vibe to text. Lighter styles of the slab-serif typeface are legible in small fonts, so it’s suitable for copy text. 04. Georgia Designed specifically for screen reading, the Georgia typeface is useful in both small and large sizes. As for its impact, the font exudes a friendly familiarity that will put your site visitors at ease. 05. Times New Roman Monotype studio designed Times New Roman in 1931 to make newspapers more legible. As the default font for many operating systems, it’s highly readable in all sizes and styles. 06. EB Garamond EB Garamond is a revived version of the original sixteenth-century typeface. It’s an open-source font, so you can incorporate it in commercial projects without purchasing a license. Highly readable, it’s suitable for a variety of applications, including dense blocks of text. Its spaciousness and lack of harsh angles give EB Garamond a refined appearance. Because of its age, the font could be a good fit for historical or traditional content. 07. Rockwell Rockwell is a geometric slab-serif font with a monolinear design, meaning that the stroke is the same thickness throughout. Its thickness and lack of curves give it a sense of strength that can be especially useful in industrial contexts. That said, those same qualities make it less readable in smaller sizes or in low-contrast environments. Save this font for circumstances that accommodate larger-sized fonts. 08. Palatino German typeface designer Hermann Zapf based the design of Palatino on the handwriting of Italian Renaissance masters. He drew the letters with a quill pen, which accounts for the peculiar shape of the letters. Palatino is an old, traditional font that is widely used for both main text and titles. 11 web-safe, sans-serif fonts Sans-serif fonts don’t have flourishes at the ends of each stroke, so they’re more modern and clear than serif fonts. Such fonts can be useful in digital contexts. Sans-serif fonts are more readable than serif fonts for everyone, including children and people with low-vision or dyslexia. They also evoke less of an emotional response than other fonts. Therefore, they’re useful for sites with lots of copy or those that discuss substantive topics. 01. Helvetica As one of the most commonly used fonts on the internet, Helvetica is a simple yet versatile typeface that comes in dozens of different styles. It’s a modern, undecorated sans-serif made of even strokes that give it a strict, solid appearance. Helvetica is the default font for Apple devices and it’s used in many corporate logos. Despite such ubiquity, it feels fresh in just about any context. 02. Arial Inspired by Helvetica, Arial is a similarly versatile font, though with a slightly more sober character. It’s more narrow—both in character width and spacing—than its predecessor, and it was designed to look better in small sizes. If your priority is efficiency and readability, you can’t go wrong with Arial. That said, Helvetica would be a better choice for more design-oriented pursuits. 03. Segoe Ui Segoe Ui is clean yet approachable. You might recognize it from Microsoft’s branding. The roomy kerning and clean lines make this humanist sans-serif font oddly refreshing. 04. Trebuchet MS Vincent Connare designed Trebuchet MS for Microsoft in 1996 with the intention of developing a font that would display well on screens. The designer took inspiration from U.S. highway signage as well as sans-serif fonts, such as Gill Sans and Frutiger. Thanks to the subtle curves at stroke intersections, the open counters (which means there’s more negative space between characters), the large x-height and the bold weight, the font manages to be both readable in dense paragraphs and notable in headings. 05. Verdana With its wide line spacing, large x-height and loosely set characters, Verdana is one of the most readable fonts available. British type designer Matthew Carter designed Verdana so that commonly confused characters, such as the uppercase i and lowercase l, are easy to distinguish. 06. Century Gothic Century Gothic is a geometric digital font released by Monotype Imaging in 1991. Century Gothic is a light, airy font with clean and sharp finishing strokes and very well–designed italics. It was designed for use with large fonts, mostly in the headlines. Therefore, it has a fairly pure geometric shape, closely related to the circle and the square. 07. Tahoma Microsoft released Tahoma (another Matthew Carter font) in 1994. It has narrowed characters, small intra-letter gaps and a full set of Unicode symbols. Tahoma is most often found in macOS and Windows, and is commonly used as an alternative to the Arial font. The main advantage of the Tahoma font is that it is easy to read in any kind of pin. 08. DejaVu Sans DejaVu Sans was created as part of the DejaVu font project, which aims to provide a set of fonts that cover as many languages, styles and weights as possible. The font is known for its excellent legibility on screen and in print. It is a popular choice for user interfaces, web pages and documents that require a clean and easy-to-read font. 09. Calibri Dutch designer Lucas de Groot designed the Calibri font family for Microsoft. It features roundish strokes and lots of circular elements that make it readable in small sizes. In 2004, de Groot won a typeface design award from the Type Directors Club for the font family. Three years later, Microsoft made Calibri its default font . 10. Candara Candara was designed by typeface designer Gary Munch in 2006. This typeface was licensed under the name of Microsoft. It is distinguished by unique end elements (in q letters for instance) as well as slightly uneven and curved vertical strokes. Due to the small curvature of the strokes, there is a significant reduction in readability in small pins. When used in headlines (larger than 12-point), this font can enliven the text quite well. In general, Candara is suitable for blogs or youth communities, but its quirky personality may make it inappropriate for business purposes. 11. Lucida Sans Unicode Lucida Sans Unicode has plump lines and rounded letterforms. It supports a wide range of scripts, making it useful for international applications. The Lucida font family is one of the most extensive, making it easy to pair Lucida Sans Unicode with others. 4 monospace web-safe fonts A monospace font, also known as a fixed-width font, is a type of font in which every character occupies the same amount of horizontal space, regardless of the character’s width or shape. These fonts are often used for computer programming, coding and technical documents. Because of that association, these fonts project a sense of order, precision and professionalism. Learn more: Professional fonts 01. Andalé Mono Andalé Mono's modern design, legibility, availability and character set make it a popular choice for technical and coding applications, as well as for tabular data and spreadsheets. It has a clean, modern look, and is designed to be highly legible even in small sizes. 02. Monaco Monaco is a monospaced sans-serif typeface created by American typeface designers Susan Kare and Kris Holmes. It was originally created for Apple's Macintosh operating system and has since become popular among developers and designers. The font features clear, legible characters with distinct punctuation marks, making it an excellent choice for digital publications and websites. It is often used in the design of logos and other graphics. 03. Lucida Console Lucida Console is a monospaced typeface that was designed by Kris Holmes and Charles Bigelow in 1985. It is a part of the larger Lucida font family, which was designed to be highly readable on both computer screens and in print. Lucida Console has a clean, modern appearance with a slightly condensed and upright letterform. The font is often used in situations where legibility is important, such as for captions and small blocks of text. 04. Courier New Courier New was designed by Howard "Bud" Kettler and released by IBM in 1955 for use on typewriters. It was later adapted for use as a computer font and has become a popular choice for coding and programming due to its fixed-width characters and clear, easy-to-read appearance. Courier New is often used in legal documents and other applications where a clear and legible typeface is necessary. 5 web-safe fantasy fonts Fantasy fonts are decorative and often whimsical, so designers often use them to draw in a user’s attention. They are the most dynamic of the font families and are therefore most suited for creative contexts. Fantasy fonts are capable of reflecting historical epochs, styles, design trends and cultural traditions. Because fantasy fonts rarely have much staying power, there aren’t many web-safe fantasy fonts. I don't recommend using fantasy fonts unless you are very confident in your design skills. 01. Luminari Luminari is characterized by its high contrast between thick and thin strokes, its elegant curves and serifs, and its overall sense of harmony and balance. The typeface has a classic, timeless quality that makes it well-suited for use in a wide range of contexts, from branding to book design. 02. Trattatello Trattatello is best suited for use in headlines, titles and other display applications that require a strong, attention-grabbing font. Trattatello is a popular choice among designers who want to add a touch of elegance and sophistication to their designs. 03. Copperplate Copperplate imitates a nineteenth-century engravings typeface. The font is characterized by its thin, uniform strokes, which contrast nicely against its thick downstrokes. It has a classic and elegant look, which makes it popular for use in projects that require a traditional and sophisticated appearance. The Copperplate font is often used in combination with other fonts for contrast or as a highlight, such as in headings, titles or logos. 04. Playbill The Playbill typeface is a distinctive font that is commonly used in theater-related design. It is a fantasy font with thick strokes and bold lines, giving it a strong and commanding presence. The Playbill font has a timeless quality that makes it a classic choice for theatrical design, and it continues to be widely used today. 05. Papyrus Inspired by ancient Egyptian hieroglyphics, Papyrus font exudes an old-world flair. Its uneven lines and irregular letterforms make it look organic. This typeface has a number of unique features, including uneven curves, high horizontal strokes in the capitals and rough edges. 2 cursive web-safe fonts Cursive fonts are creative in nature. They have a flowing, connected style that evokes individuality and creativity. Cursive fonts are difficult to read in smaller fonts, so they’re more useful in headings and decorative text than copy. 01. Brush Script Brush Script is a cursive font that mimics the appearance of calligraphy. Because of its elegant, flowing appearance, it’s popular for informal applications. 02. Bradley Hand Bradley Hand is a casual script typeface with an irregular baseline and varying stroke weights to simulate the look of natural handwriting, making it a great handwriting font in itself. The typeface has been widely used in print and digital media, particularly for personal communications and creative projects that aim to convey a sense of informality or playfulness. Bradley Hand is available in multiple weights and styles, including regular, bold, italic and condensed. What are font stacks? Although web-safe fonts are widely available, there aren’t any fonts that are guaranteed to work on all operating systems. That’s where font stacks come in handy. A font stack provides operating systems with fallback display options if the primary font isn’t available. By coding font stacks into websites, designers can provide a hierarchy of font choices that will display consistently and legibly across a wide range of devices and platforms. With font stacks, you can feature web fonts on your website, then code a web-safe alternative into every element’s font stack. This strategy allows you to be creative with your typography without sacrificing the integrity of your site. How to add web-safe fonts to a Wix website When creating a Wix website, I always start by selecting a text theme in the site design panel. This ensures that my font usage is consistent throughout my website. It also makes it much easier to choose different fonts down the line, because I can simply change the text theme and the entire website will automatically update to reflect the change. Wix’s font library comes with a wide variety of pre-installed fonts, several of which are web-safe fonts. Of the 30 web-safe fonts we’ve discussed, these are the ones that are pre-installed in the Wix Font Library. Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman Garamond Palatino Type Helvetica Arial Verdana Tahoma Lucida Sans Unicode Lucida Console Courier New You can also add fonts to Wix if the web-safe options you were looking for aren’t available. For example, if I wanted to feature Rockwell on a site, I would simply open the text theme in the site design panel, select the text style I wanted to change, then hit “Upload Fonts” in the right-hand corner of the font dropdown menu. There are a few things you need to consider before finalizing your website typography choices. In addition to considering the impact a font may have on site performance and accessibility , it’s also important to pay attention to its licensing restrictions. While some are free to use in all circumstances, you will have to purchase licenses that entitle commercial usage for others. Web safe fonts FAQ Web safe fonts and CSS With CSS, use web-safe fonts to ensure consistent display across platforms. Common choices include "Arial, Helvetica, sans-serif" for sans-serif styles and "Times New Roman, Times, serif" for serif styles. Implement a fallback list to maximize compatibility, like "font-family: Arial, Helvetica, sans-serif;". This minimizes the risk of font substitution, enhancing the website's readability and design integrity on various browsers and devices. Web safe fonts and HTML In HTML, ensure cross-platform compatibility by using web-safe fonts in the "font-family" property. Common choices include sans-serif styles like Arial, Helvetica and serif styles like Times New Roman. Include a fallback list for broader support, such as "font-family: 'Arial', 'Helvetica', sans-serif;". This practice ensures a consistent and reliable presentation of text across different browsers and devices, promoting a seamless user experience. What are font families? Font families in typography refer to a group of related fonts sharing a common design theme. They include variations like regular, bold, italic and others. Examples are Arial and Times New Roman. Using font families in web design ensures a cohesive visual style, providing flexibility in choosing different styles and weights to suit various elements within a document or webpage. What is the most web friendly font? Arial is one of the most web-friendly fonts, thanks to its wide availability across devices and browsers. It’s clean, easy to read and loads quickly without needing external files. Verdana and Georgia are also great options, especially for body text, offering readability and reliability across platforms.

Let me kick things off with a quick story: A storefront on my block had been sitting vacant for months. One evening, I heard a commotion on my street and saw a sign being installed above the storefront. I was excited to find out what kind of business would be joining our neighborhood—only to find that I couldn’t read the sign. The shop’s name was written in a cursive font that was just about as legible as my signature at the bottom of a receipt. Sure, the font was beautiful, but what good was it if no one could read it? Moral of the story: font legibility isn’t something to take for granted, whether in person or online. As you learn how to make a website , keep in mind that typography  has a direct impact on the accessibility of your website. When visitors can easily read the copy on your website, they’re more likely to take action and stick around. Font legibility, in a nutshell, is crucial to both web design  and business. Keep reading to discover what makes a font easy to read and which are the easiest fonts to read on screens and on paper. Create your website with a free website builder  and choose from a variety of easy-to-read fonts—or upload your own. What makes a font easy to read? While there is no singular font that maximizes readability for everyone, there are a number of factors that make certain fonts easier to read than others. It's important to take into account the context in which these factors are applied, as their impact on legibility can vary when they are combined.   Minimal stylistic variation First things first, let’s address the age-old battle of whether serif or sans serif fonts are the most readable fonts.  For reference, serif fonts have serifs: small extra lines at the tips of each letter. Times New Roman is an example of a classic serif font. Sans serif fonts, like the one this blog post is written in, don’t have serifs.  Although there are some who argue that serifs are the best for printed works and sans serif fonts are the best fonts for websites , research  on the matter has yet to reach a definitive conclusion. Instead, it seems that the overall complexity of the letterform plays a more significant role in determining a font's readability than just the presence or absence of serifs. Tall x-heights X-height , also known as corpus size, refers to the distance between the baseline (bottom of a font) and the median line (top of the shorter lowercase letters) of a font. This term is named after the height of the lowercase letter "x" in a given font, which typically represents the standard for this measurement.  Generally speaking, an exaggerated x-height is more legible on screens , while fonts with moderate x-heights are more legible in print. Need to see it to believe it? Check out how virtually all of these best free fonts  feature exaggerated x-heights. Goldilocks weight A font’s weight  indicates its thickness. When a font is too heavy, it can be difficult to read because the letters become indistinguishable when there isn’t enough whitespace. Conversely, when a font is too thin, it can be difficult to read due to a lack of contrast between the text and the background. The easiest-to-read fonts fall somewhere in the middle of this spectrum. Another factor to consider when talking about weight is contrast . Contrast refers to the difference in weight between the thinnest and thickest part of a font. Sans serif fonts tend to have lower contrast (meaning they have more uniform stroke thickness) than serif fonts. Some people find low-contrast fonts easier to read than high-contrast fonts, while the opposite is true for others. High color contrast It’s also important to consider the color contrast ratio, which measures the difference between the color of the fonts and backgrounds on your website. According to WCAG guidelines, the contrast ratio  must be at least 4.5:1 in most cases for optimal readability and accessibility.  While high contrast is generally good for legibility, there is such a thing as too much. Very high contrast can decrease legibility, particularly for people with dyslexia. Accessibility experts  recommend avoiding pure black text against pure white backgrounds and opting for off-white backgrounds and off-black text instead. Height variation While using all-caps fonts can be a great way to grab attention in small doses, using it for more than a word or two greatly reduces readability , according to Nielsen Norman Group. All-caps fonts are more difficult for the brain to process than mixed or lowercase fonts because there’s less of a contrast between the letter heights. Distinctive word shapes help our brains read faster . Familiarity Research  from the Royal Danish Academy shows that reading speed increases when people read fonts they’re familiar with. Therefore, popular fonts, like Times New Roman or Arial, tend to be slightly more readable than obscure fonts that fulfill the other readability factors. Spacing Leading refers to the space between lines of text. Kerning  measures the space between two letters, while tracking indicates the space between all of the letters in a word. Too little leading, kerning or tracking can create visual crowding , which makes letters and words hard to distinguish and therefore difficult to read. Research from MIT  found that wider leading has a significant impact on readability. So, look for a font that has enough space between letters, words and lines to make them distinguishable. Be inspired: Typography trends 17 of the easiest fonts to read The following fonts exemplify readability features and are some of the finest typography examples  on the web. EB Garamond Montserrat Lato Times New Roman Oswald Calibri Palatino Noto Sans Open Sans Baskerville Roboto Arial Merriweather Helvetica Bell Centennial Retina MicroPlus Georgia 01. EB Garamond When you dive into the details of EB Garamond , a classic Old Style  serif font, you'll understand why it's such a breeze to read. Start with its thick cross-strokes—those horizontal lines on letters like 't'. These make each letter distinct and easy to distinguish, a big plus for clarity. Then, look at its tall ascenders, the parts that rise above the x-height. This extra height gives each letter a more spacious and legible feel. What sets EB Garamond apart, though, are its double-story  'g' and 'a'. Unlike their simpler, single-story cousins, these characters have a more complex shape that our eyes easily recognize, speeding up reading. The font also features rounded tops and bottoms of letters, where two lines meet, creating a gentle, less jarring visual experience. And don't forget the thick bottoms of letters and the joints where a curved stroke meets a straight one. These elements add weight and stability to each character, ensuring they stand out clearly on any screen. 02. Montserrat Montserrat  is a popular Geometric  sans serif font known for its clean, modern look. The font's magic lies in its high x-height, making letters look taller and easier to read. Wider apertures (the partial openings inside letters like 's' and 'c') and short descenders (the parts of letters that extend beyond the baseline) prevent the letters from looking cluttered at smaller sizes. Its uniform thickness across letters adds to its clean, readable appearance. 03. Lato Originally designed for a bank, Lato’s  high x-heights mean taller lowercase letters, boosting readability. Its slightly curved lines soften the look, making it feel more dynamic and less rigid than other fonts. It strikes a perfect balance in letter thickness, making each character pop without feeling crowded. 04. Times New Roman Times New Roman , crafted in 1931 for a British newspaper, quickly rose to fame and is now one of the most well-known serif fonts around. What makes it so easy to read? Well, first, it has these neat features called ball terminals—these are the round ends on some of the letters. They give the font a polished look. Then, there’s its ample x-height; this means the lowercase letters are quite tall, making them clearer to read. The font’s wide apertures create more white space within the text, which in turn makes it easier on the eyes. Plus, since Times New Roman is so familiar to most of us, our eyes are already used to its style, which only adds to its overall legibility. Whether in print or on screen, Times New Roman remains a go-to professional font choice for clarity and ease of reading. 05. Oswald Oswald  is a modern take on the classic Alternate Gothic typeface, specially designed to look great on computer and phone screens. The designer made the lines of each letter sharper, so they don’t get blurry or lose their detail when you see them on a screen. In addition, they adjusted the kerning between the letters, and the thickness of the lines in each letter was fine-tuned.  06. Calibri In 2007, Calibri replaced Times New Roman as Microsoft Word’s default font , making it a ubiquitous font that most of us are familiar with. Calibri stands out with its slender letters that exhibit just a hint of contrast, making them neither too bold nor too faint. This delicate balance is further enhanced by a subtle curvature at the edges of each letter, lending the font a gentle, approachable appearance. Calibri’s high x-height makes its lowercase letters more prominent and easier to read, especially on screens. Additionally, the font’s spacious kerning prevents the text from looking cramped, ensuring that each letter is distinct and the overall flow of text is smooth. These characteristics make Calibri an excellent choice for both printed documents and digital content, offering clarity and comfort to readers. 07. Palatino Palatino, created by the renowned typographer Hermann Zapf in the 1940s, is a serif font that balances classic design with modern elegance. Its hallmark is the generous x-height, making the lowercase letters particularly prominent and easy to read. The font also features wide, open counters (the space inside letters like 'o', 'e', 'c'), which enhance legibility, especially in smaller sizes. Palatino's strong serifs and varied stroke widths give it a robust, readable appearance, making it a favorite for both printed media and digital screens.    08. Noto Sans The Noto font family was specifically designed so it looks good in all languages—both ancient and modern. This universality will be particularly helpful if your site visitors need to be able to translate your website’s content into different languages. Noto Sans  was made especially for the Latin, Greek and Cyrillic alphabets. The font strikes a balance with an average weight—not too thick or thin—and exhibits just a touch of contrast, providing clarity without being harsh. Additionally, it features stylized tips on certain letters, like 'n', 'a', and 'r', giving it a distinctive flair.  09. Open Sans Open Sans falls into the category of Humanist  fonts, which means it mimics the qualities of traditional calligraphy and handwriting fonts . This style typically features more varied stroke widths and a greater degree of letterform variation, which can make individual characters more distinguishable and easier to read. Open Sans is notable for a slight contrast that gives its letters a subtle dynamism, preventing the simple font from falling flat. Its generous kerning prevents the text from blurring together and the fact that it is widely used can aid in readability. 10. Baskerville Baskerville is a timeless serif font known for its refined elegance and high readability. Its distinguishing characteristics include sharp, clean lines and excellent contrast between thick and thin strokes, which aid in distinguishing each character. Baskerville's tall ascenders and descenders provide a spacious, open feel, enhancing its readability. Widely used in book printing and academic papers, Baskerville's classic style and clarity make it a perennial favorite for formal documents and literature. 11. Roboto Roboto is a standout Neo-Grotesque  font, celebrated for its high readability, which can be attributed to several thoughtful design elements. It features a single-story lowercase 'g', a design choice that simplifies the character, making it more straightforward and recognizable, especially useful for quick reading. Additionally, the lowercase 'a' has curved arms, adding a sense of softness and natural readability to the font.  Roboto is also distinguished by its sharp apexes and vertices, the points where lines meet, which are crisp and clear, aiding in the quick differentiation of characters. Combined with a moderate weight, which strikes the perfect balance between being too bold or too light, Roboto emerges as an exceptionally readable font, familiar and comfortable for both print and digital mediums. 12. Arial Like Roboto, Arial is a Neo-Grotesque sans serif font. It was designed in 1982 and is known for angled terminals on certain letters and square tittles  (the dots above the letters ‘i’ and ‘j’). Arial’s ubiquity makes it familiar to most web users and is, therefore, one of the easiest-to-read fonts. Arial is also a web-safe font , which increases the likelihood that your website’s content will look the same to all readers. 13. Merriweather Merriweather is a relatively recent addition to the world of typography, designed for maximum readability on screens. It's a serif font with a high x-height, ensuring that the lowercase letters are clear and easy to distinguish. One of the defining features of Merriweather is its asymmetric serifs, which add a unique character while contributing to its legibility. The font also boasts a wide structure and ample letter spacing, reducing visual clutter and making it ideal for extended reading online.  14. Helvetica Helvetica boasts horizontal and vertical terminals, creating a clean and uniform look, and is marked by sharp vertices, apexes and crotches, lending precision and clarity to each character. Similar to Arial, Helvetica employs square tittles—the dots over letters like 'i' and 'j'—adding to its modern and straightforward appearance. A key aspect of Helvetica's readability is the high x-height on the lowercase letters, making them more prominent and easier to read. Additionally, its kerning is meticulously adjusted to ensure balance and consistency. This careful spacing avoids overcrowding of letters, enhancing the overall legibility of the font.  15. Bell Centennial When it comes to printing, some fonts that look crisp on screens can lose clarity on paper, a phenomenon often caused by dot gain . This occurs when the ink spreads slightly on paper, making the text appear darker and sometimes muddier than intended. To counteract this, fonts like Bell Centennial  are designed with ink traps. These are cleverly placed notches that intentionally remove parts of the font's details or corners. When printed, the ink naturally spreads into these traps, preventing the letters from losing their shape and maintaining legibility.  16. MicroPlus Retina The Wall Street Journal used MicroPlus Retina to make the newspaper’s small print more legible until 2007. It’s notable for its ink traps, which are even more pronounced than those in Bell Centennial. These ink traps are so effective that they allowed the Wall Street Journal to shrink their font sizes, reduce each issue by eight pages and save up to $7 million  on printing costs each year. 17. Georgia Created in the mid-nineties, this font addressed the challenges of displaying text on low-resolution screens, which was a common issue at the time of its creation. The font is distinguished by its robust serifs and a strong stroke contrast, where the thick and thin strokes of the letters are pronounced. These design elements give Georgia a warm, inviting appearance, while also improving legibility. Learn more: What is web design? Easiest fonts to read FAQ What are the easiest fonts for seniors to read? For seniors, choose simple and easily readable fonts. Sans-serif fonts like Arial, Calibri or Verdana are generally easier to read due to their clean lines and lack of decorative flourishes. Opt for a larger font size and high contrast between text and background for improved visibility. What are the easiest fonts for readers with ADHD? For individuals with ADHD, consider using clear and straightforward fonts like Arial, Calibri or Helvetica. These sans-serif fonts provide simplicity and readability. Use a larger font size, bold or italicize key information, and maintain good spacing to enhance focus. Prioritize legibility and minimize distractions in design to accommodate those with ADHD. What are the best fonts for readers with dyslexia? For individuals with dyslexia, opt for fonts designed to enhance readability. OpenDyslexic and Dyslexie are examples of fonts with features like weighted bottoms to prevent letter swapping. Use sans-serif fonts like Arial or Verdana, with clear spacing between letters and words. Larger font sizes and high contrast can also aid readability. What are the easiest fonts for speech? For speech legibility, choose fonts with clear, well-defined characters. Sans-serif fonts like Arial, Tahoma or Calibri are best. Utilize bold formatting for emphasis and ensure an adequate font size for visibility. Additionally, maintain sufficient spacing between lines and letters to enhance readability, supporting effective communication for those with speech-related challenges.

As an essential element of website design , typography can be both beautiful and functional. When used correctly, it can enhance a site’s aesthetic and user experience. The fonts and styles you feature not only affect the branding and accessibility of your site, but they also determine how visitors engage with your content. This article explores outstanding website typography examples and offers tips for how to incorporate them into your own website creation process. What is web typography? 24 impressive web typography examples 5 expert tips for using typography on your website TL;DR:  website typography examples The right typography doesn’t just make your website look good—it shapes how people experience your brand. We highlight standout examples of website typography that get it right, from bold headline treatments to refined text pairings. Each one shows how font choices, hierarchy and spacing work together to boost readability and elevate design. These examples will help you think more strategically about how type can support your business goals. You’ll find practical takeaways on font selection, layout and branding, from clean and modern styles to more expressive, personality-driven choices. How we chose these website typography examples Criteria Why it matters Visual clarity Fonts are easy to read and enhance user experience across devices. Brand alignment Typography reflects the personality and purpose of the brand or business. Design consistency Font choices are used cohesively throughout the site to support strong design. Creative use of hierarchy Type sizes, weights and spacing guide users naturally through the content. Inspiration potential Each example offers a unique approach you can learn from or adapt. Read also: The worst website font pairings What is web typography? Typography is the art of strategically selecting, sizing, kerning, styling and arranging typefaces to make text easy and engaging to read (see easiest font to read ). Designers also use typography to convey emotions and strengthen the message of the words themselves. In web design, typography plays a crucial role in shaping the way we perceive and understand written language. And it’s a lot easier to get wrong than you might think. In 2021, Twitter pushed out a redesign of its app that included the use of an original font. While the makeover might have seemed minimal at first glance, many users—especially those with visual or processing impairments—said they found it uncomfortable to read. On top of being a critical aspect of your brand identity, typography can also affect important factors that affect your site’s speed, functionality and accessibility. Because of this, it’s always important to balance your web typography’s visual impact with readable, web-safe fonts. Learn more: What is web design? 24 awesome web typography examples To get an idea of what effective font design looks like, check out these typography examples. We’ll discuss the specific qualities that make each of these typography examples work on the web and how they elevate the website’s branding. As you explore, keep in mind that you can add fonts to Wix if you see any you think would be a good fit for your website. Joasia Fidler-Wieruszewska Ryan Haskins Andrada Has Laura Zarate Wendy Ju The Robin Collective Blink My Brain Pink Chili Dale Alegria Macarena 33 Letters for Ukraine Word Tonic Community Derek McKechnie Magic Johns Agence Digi Offf Barcelona Dana Barkay Shiny Individual Campfire Coffee Co. Mr. Itamar OK Drugs Vanessa McKeown Plantbased Dough Lisa Kuroiwa Tiffany Cruz 01. Joasia Fidler-Wieruszewska Joasia Fidler-Wieruszewska’s portfolio website has fresh and clean vibes, using strong visual hierarchy to strengthen the composition of its typography. Using a combination of an ornate serif font and a simple sans-serif font, the graphic designer allows the diversity of style to draw visitors’ attention onto her site’s content. Fidler-Wieruszewsk's skillfully applies white space to frame her texts, encouraging focus and readability. 02. Ryan Haskins Brutalist websites are all the rage—they’re even at the top of our 2023 web trends list. To hone in on the over-the-top design approach, Haskins uses a mix-match of font styles that creates a strong visual impact. Most importantly, he carefully integrates the plethora of styles to give his site a contemporary edge without overwhelming visitors. Although there are at least 10 different fonts used throughout his site, Haskins is sure to use a clean sans-serif font where readability matters. 03. Andrada Has If we could summarize Andrada Has’s use of typography in three words, we’d choose: elegant, eye-catching and dynamic. She employs plenty of white space and pops of color to ensure that her experimental mish-mash of font styles doesn’t confuse visitors. She even manages to use different font styles within individual words without introducing readability issues. 04. Laura Zarate Laura Zarate’s typography is quite minimalistic—but that doesn’t take away from the mesmerizing qualities inherent in her site’s modern composition. Instead, using clean fonts in different sizes and weights on her site creates a strong foundation that maximizes readability. Zarate further conveys the tone of her brand’s sophisticated personality by pairing her strong typography with a mesh gradient background. 05. Wendy Ju Combining easy-to-read fonts such as Avenir Next with animation, Wendy Ju creates a delicate typography design that makes a big impact. Certain words throughout her site are highlighted using bright hues and hover effects. This extra layer of visual interest facilitates a more interactive user experience that stands out. 06. The Robin Collective The Robin Collective website features a whimsical use of typography that reflects the creative nature of the brand. With the clean sans-serif copy balancing out the quirky script site title, they convey their light-hearted but professional approach. By paying careful attention to their font choices and implementing strong color contrasts, The Robin Collective successfully balances their playful brand personality with an enjoyable user experience. 07. Blink My Brain Although Blink My Brain’s site is currently under construction, the artist’s captivating use of typography leaves visitors wanting more. Using a pairing of futuristic metallic fonts with handwritten typography establishes a familiar tone. Although it’s minimal, Blink My Brain’s landing page already hints to visitors that this designer’s got a knack for trendy font styles. The sneak peek of his talents is one that visitors are sure to remember. 08. Pink Chili Pink Chili is a marketing agency with a special focus on helping businesses connect with Gen Z. True to its generation’s character, the site is full of trendy elements. Because the site is copy-heavy with little imagery, their clever use of typography is key. Above the fold, the brand name—cast in a chunky, cherry-red serif—takes center stage. By paying careful attention to details such as font size, kerning and color, the agency prioritizes user experience without sacrificing their branding. 09. Dale Alegria Macarena “Branding for Humans” is Macarena’s modus operandi. Indeed, his choice of typography has a humanizing, tangible effect. The style of the title font is reminiscent of poster design typography and is definitely suitable for conveying a strong message with a strong personality. Balancing this decorative text, Macarena uses a condensed sans-serif font to communicate important details. The boldness of these contrasting fonts gives the composition a fun and energetic feel. 10. 33 Letters for Ukraine 33 Letters for Ukraine is a project started by three Polish entrepreneurs in 2022, inviting 30 international designers to interpret the Cyrillic alphabet over the course of 33 days. The site’s designers have the extra challenge of showcasing typography as a work of art while using descriptive fonts that reflect the heart of the unique project. To do this, they’ve used a combination of Menorah Grotesk by Ivan Tsanko & Kyiv Type by Dmytro Rastvortsev . Both of these fonts have a decorative, cyrillic touch but remain readable. The entrepreneurs achieved a uniformity that perfectly matches the project’s character. 11. Word Tonic Community It’s no surprise this website’s typography is brimming with trendiness—Word Tonic is, after all, a brand marketing themselves as exclusively Gen Z. To attract audiences that are equally en vogue, Word Tonic uses website fonts which reflect on the group’s cheeky, trendy vibe. At the same time, the community site needs to establish its professional goals and ensure their text is readable. For this, they pair the playful decorative fonts of the site headers with a modern sans-serif font, outlining their goals and services for interested visitors. 12. Derek McKechnie We love that Derek McKechnie uses a “more is more” influence to re-think the layout of his own typography and create an exciting atmosphere for visitors. Especially noteworthy is the animated line work McKechnie uses to outline his section of “Projects.” The composition uses typography in a unique way that is both stylish and effective while the clean sans serif fonts allows visitors to easily identify each item on McKechnie’s site. 13. Magic Johns Magic John’s proves how much personality you can reflect in your website’s typography. The homepage title uses a colorful and retro typography design to set the tone for the brand. The site designer layered a cartoonish cursive font over a bold outline font. This, combined with the contrasting color scheme of royal blue, bright red and pink communicates to visitors that this isn’t your average pizza shop. 14. Agence Digi When we talk about great typography, there’s often a laser focus on unique font choices and pairings. What makes Agence Digi’s typography so effective—in ways that you don’t often see on other websites—is its color and animation. Movement draws in readers, creating quick movements on the homepage that are completely engaging. While playing around with these animated effects, along with textures, gradients and 3D lettering, Agence Digi ensures their content is readable by using capitalization and unembellished fonts. 15. OFFF Barcelona As a community of online and offline designers, OFFF Barcelona’s website needs to appeal to the high expectations of the professionals in their network. To do this, the site’s trendy typography composition plays a big role. Using a minimalist font stretched from corner-to-corner, the homepage succeeds is bold and highly stylized. In addition, horizontal scrolling effects are applied sparingly throughout the site, adding a sophisticated touch to the background of the text that keeps visitors on the page. 16. Dana Barkay Since font design and lettering are two of Dana Barkay’s specialties, it's no surprise that the visual designer uses her site to show off her talents (including the use of her very own font design, Gofont ). Barkay balances her unusual website typography with visual hierarchy by dividing sections of written content into a grid. Animated scroll effects bring the typography of Barkay’s site to life, creating a dynamic experience that draws visitors in and encourages them to explore. 17. Shiny Individual Shiny Individual’s use of typography is the perfect example of how the right fonts can set the tone for your brand. In the case of Shiny Individual, their site incorporates sophisticated typography to reflect the cool and refined qualities of the jewelry brand. The fonts vary in size, weight and style to help guide visitors navigate the page, and sticking to black text used throughout draws attention to important elements. 18. Camp Fire Coffee There are a couple of reasons why Campfire Coffee’s typography is so well done. For starters, each font has a minimalistic design, is well-spaced and easy to read. Secondly, the logo typography is a good example of how to choose a font that aligns with the brand’s product. The rugged, burned look of the text perfectly communicates the mission of the brand. 19. Mr. Itamar Mr. Itamar’s website typography was carefully chosen to create a playful, aesthetically pleasing experience that keeps visitors interested. Rather than having all text appear at once when a new section loads onto the page, this site uses smooth animation to stagger the timing of individual letters or words for an organic transition. 20. OK Drugs Ok Drugs’s typography is a great example of how to make two wildly different fonts look harmonious next to one another. The seventies-inspired header font is balanced out by a sans-serif font that has just enough flare to give the site some character without overwhelming the reader. OK Drugs takes font sizes into account, using large texts in headings or CTAs to attract attention and help visitors find what they’re looking for, while using smaller text for body copy that’s legible and uncluttered. 21. Vanessa McKeown Vanessa McKeown’s online portfolio is full of product photography that uses bright backgrounds with unique, even surreal contexts. It’s fitting that her website design reflects this eccentric style. Since McKeown’s work relies heavily on visual communication, her website makes the minimal typography count, infusing trendy pop vibes with bright bubble letters and a neon-inspired navigation menu. 22. Plant Based Dough PBDC’s typography is another perfect example of how to pair a readable, standard font with a handwritten display font. The chunky, fun lettering makes it easy for customers to scroll through each page and get a high-level overview of what it’s about. The simple sans-serif font then streamlines the reading experience for them. 23. Lisa Kuroiwa Classy, catchy and elegant, Lisa Kroiwa’s graphic design portfolio showcases her acute attention to detail. The typography itself is minimal, but the site’s design is amplified using an interesting and cohesive composition of the text. Kuroiwa carefully applies space to each page—sections are evenly spaced so that readers can easily follow along and find what they need quickly. 24. Tiffany Cruz Cruz’s portfolio website is professional—and her typography makes it a lot of fun to browse, too. While the serif font is clean and readable, it contains interesting bends and angles that make the text stand out. Cruz does a great job at pairing her typography with colorful backgrounds, vector graphics and animation. Additionally, the text used in her CTAs and buttons appear in bright colors, drawing attention to clickable elements. 5 expert tips for using typography in web design Now that we’ve gained inspiration from the web typography examples above, keep in mind the following tips when you design a site of your own. Align typography with your brand identity Use a minimum of three fonts site-wide Use standard, web safe fonts when possible Create harmonious font pairings Pay attention to color contrast and font size 01. Align typography with your brand identity A lot of time goes into developing your brand identity—crafting a logo design, color scheme, fonts and imagery that strengthen the message your brand wants to convey. That’s why, when choosing the best fonts for your website , you should pay attention to the associations fonts will create with your brand. Find fonts (and font designers) whose vibes match your brand. This will enable you to choose fonts that fit best with your overall branding. 2. Use a minimum of three fonts site-wide Visual balance is a key component of successful web design. When it comes to typography, this can also apply when choosing the number of fonts to use. In most of the best web typography examples we looked at above, they used no more than three fonts. To strike a balance between different font styles in a way that won’t overwhelm or distract visitors, design experts generally recommend sticking to three harmonious fonts: One font for display—such as your brand name, logo or hero image text. One primary font for headlines. One secondary font for paragraphs and other descriptive text. If you minimize the number of on your website, visitors’ eyes won’t constantly be adjusting to the new fonts they encounter. At the same time, variety can create a dynamic experience that keeps visitors engaged. 3. Use standard, web safe fonts when possible There are a couple of reasons why you might want to opt for a font included in your website builder, rather than one that you have to purchase and download from a third-party font foundry. For starters, there’s the compatibility issue to think about. If you use a font not supported by a particular browser or device, your site will show a segment of your audience default fonts like Roboto instead of the one you carefully chose for them. Secondly, system fonts tend to be better for website performance . That’s because the browser doesn’t have to spend time retrieving a custom font file from your server. Instead, it can quickly load system fonts onto the page and more quickly render your content for visitors to see. That being said, when you find a unique font that will amplify your brand’s message, you can always upload your font with Wix . When doing this, use web safe fonts that won’t impact your site’s performance, and be sure to use optimized formats and sizes. 4. Create harmonious font pairings Just as you want there to be balance and harmony within the entirety of your website, you also want there to be harmony in your font parings . However, that doesn’t mean you have to use matching fonts that give your design a homogenous look. As we learned from the examples above, harmonious fonts can come from totally different font families, styles and looks. Some of the best website typography examples use fun handwriting fonts paired with traditional serifs, and even transparent animated lettering with standard opaque fonts. There are many ways to choose and style different fonts and still make them go together nicely. You can use websites like Fontpair and Fontjoy for inspiration. Another trick is to find a font super family like Alegreya/Alegreya Sans/Alegreya Sans Small Caps. Between the three type systems, there are 42 font styles to choose from. These large font families tend to have dozens of different font types and styles within them. You could easily use a single font to design an entire website and still create a healthy contrast between the styles while doing so. 5. Pay attention to color contrast and font size The goal in choosing font colors is twofold: First, to use color themes that match with your brand's aesthetic identity; and second, to find ones that don’t interfere with readability, usability or website accessibility . To help ensure your website’s content can be read and accessed by all users, there are a couple of things to take into consideration when deciding on a color scheme for your text. The first is the color itself. There are certain colors that individuals with visual impairments like color blindness will have a hard time seeing. Especially when they are paired together without ample contrast. For example: Blue/grey Blue/purple Green/black Green/blue Green/brown Green/grey Green/red Green/yellow If you’re not sure how the typography or design colors you’ve chosen will look to visually impaired visuals, you can use a tool like Coblis or the Colorblind Web Page Filter to test your palette. Another thing to consider when it comes to color is contrast between the font and what’s behind it. The latest Web Content Accessibility Guidelines (WCAG) suggest using a color contrast of 4.5:1 for smaller text and 3:1 for larger text. WebAIM’s Contrast Checker will let you know if your typography contrast is acceptable and tools like Wix’s Accessibility Wizard can do a full scan of your site to check for these issues. Website typography examples FAQ What are some famous website typography examples? Medium: Known for its clean and readable typography, enhancing the reading experience. Vogue: Exemplifies elegance through custom fonts, reflecting its fashion-forward brand. Apple: Utilizes a simple, sans-serif font for clarity and consistency across its product pages. What's the best typography for a website? The best typography for a website depends on your brand, design and specific content. You can use a legible font like Arial or Open Sans for body text, ensuring readability. Then pair it with a complementary font for headers and titles to add visual interest. When planning your website typography maintain consistency in font sizes and styles across the site for a cohesive look. Consider the overall design theme and audience preferences to choose website typography that aligns with the brand identity and enhances the user experience. How to improve the readability of digital text? To improve the readability of digital text, use clean, easy-to-read fonts like sans-serif and choose a font size that's large enough to be legible on all devices. Ensure there’s enough contrast between the text and background, such as black text on a white background, to avoid eye strain. Keep your text well-spaced with enough line height and margins to make it visually clear. Break up long content with headings, bullet points and shorter paragraphs for easier scanning.

The perfect domain is just a click away:   claim your domain →  Domain authority (DA) is a Moz score that shows how well your website can rank in search engines. It helps you see how your site stacks up against competitors and gives insight into the impact of your SEO efforts. If you’re creating a website , knowing your DA helps you understand how search engines view your site and how your domain name affects its credibility. In this guide, we’ll show you how to check your DA and improve it step by step. Secure your perfect domain in just a few clicks with Wix.  Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to check domain authority You can find your domain authority (DA) using SEO tools that measure a website’s backlink profile and overall link strength. DA estimates how likely a site is to rank in search engines and helps you compare your site to competitors, track trends over time and guide your SEO strategy. While you can’t control DA directly, creating high-quality content, earning relevant backlinks and optimizing your site can improve it. Use DA as a benchmark not a strict ranking score. You’ll learn: What domain authority is and why it’s important How DA is calculated and what affects it Tools to check your website’s DA How to understand DA scores compared to competitors Steps to improve your domain authority Common DA myths and challenges   What is domain authority? Domain authority is a score from 1 to 100 that estimates the strength of a website’s backlink profile. It’s used in SEO to compare how likely one site is to rank against others. A higher score generally correlates with a greater ability to rank. It is not a direct ranking factor used by Google but serves as a useful comparative tool for SEOs. What domain authority actually measures The score is based on multiple link-related factors including how many websites link to a domain and the overall quality of those links. All this data is combined into a single metric that reflects a site’s reputation across the web. Domain authority is relative, not absolute. There’s no universal “good” or “bad” score on its own. A strong score is simply one that’s competitive within your niche and higher than your direct competitors. Because the scale is logarithmic, gains get harder as the score increases. Moving from 20 to 30 is much easier than moving from 70 to 80. New websites always start at a domain authority of 1. Domain authority at a glance Feature Details Definition A score predicting ranking potential on search engines. Scale 1 to 100 (logarithmic). Key factors Linking root domains, total number of links. Best use Comparing your site against competitors. Created by Moz. Learn more: What is a domain? What is domain protection? How to buy a domain name How to check domain authority Several tools show domain authority or similar alternatives. Most are easy to use and work well for quick checks or deeper competitor research. Each platform calculates its score differently so numbers won’t match across tools. For consistent analysis, stick with one tool when comparing competitors or tracking changes over time. Moz Link Explorer MozBar browser extension Free SEO checker tools SEO platforms with authority alternatives To check domain authority, use tools like Moz Link Explorer, MozBar, Ahrefs or Semrush. Enter your domain to see your score, backlinks and referring sites, then compare it with competitors and track changes over time. 01. Moz Link Explorer Moz created the original domain authority score. With Moz Link Explorer you can enter any domain and check its DA score backlink data referring domains and top-linked pages. Use this tool when you want to understand the story behind the score not just the number. You’ll see exactly where your links come from and how strong they are. The free version offers a limited number of searches each month which is usually enough for quick checks and some light research. 02. MozBar browser extension With the MozBar browser extension, you get DA scores right in your search results. This makes it easy to compare competing pages at a glance. You can also click on a site to see its page authority and link metrics all without leaving your browser. 03. Free SEO checker tools Some free SEO checker tools display domain authority using Moz data or similar calculations. These tools are great for quick lookups when detailed reports aren’t needed. They typically show domain authority, page authority and basic backlink counts. Since data sources and update schedules vary, the numbers might differ slightly from Moz itself, making them better for rough comparisons than long-term tracking. 04. SEO platforms with authority alternatives Some popular SEO platforms don’t use Moz’s DA but offer comparable authority metrics. Ahrefs uses Domain Rating, which focuses heavily on the strength and quantity of backlinks. Semrush uses Authority Score, which blends link data with traffic signals and spam factors. Other SEO tools give you straightforward authority scores for quick checks and top-level comparisons. These tools generally look at surface-level signals like backlink numbers and basic link quality without getting into deep technical or competitive analysis. They're great when you want a fast idea of a site’s strength, check a potential link opportunity or compare a few domains side by side. How to read domain authority the right way Domain authority makes more sense when you see it as a comparison tool, not a score to chase. Focus on trends, not single numbers. A small increase or drop doesn’t mean much. What matters is the overall direction over time. If your score is climbing while competitors stay flat, that’s a win. Always compare sites in the same industry. A small business blog with a DA of 25 might be doing great if competitors are in the same range. Comparing it to a big brand with a DA of 80 isn’t helpful - they’re playing a different game. Ask simple questions like: Is my site close to the top results I want to rank for? Am I gaining authority compared to similar sites? Are competitors pulling ahead or falling behind? Note that domain authority doesn’t rank pages - content does. A site with lower DA can outrank a higher-DA site if the page answers the search better, matches intent more closely or earns links from relevant sources. What’s a good domain authority score? There’s no universal benchmark for a “good” score. What matters is how your site compares to direct competitors. As a general guide, scores between 1 and 20 are common for new or very small sites. Scores from 20 to 40 usually indicate growing sites with some traction. Scores from 40 to 60 suggest established sites while anything above 60 is typically associated with well-known brands. The goal isn’t to hit a specific number. It’s to close the gap between your site and others competing for the same searches. To check a domain's worth , focus on key factors: shorter memorable names are more valuable and .com extensions often fetch higher prices. High-traffic keywords, existing traffic, backlinks and a clean search history add credibility. Compare recent sales of similar domains to get a realistic market value. Benefits of domain authority Tracking your domain authority offers tangible advantages for your long-term SEO strategy. It moves beyond vanity metrics and provides data you can use to make informed decisions about your content and outreach efforts. First, it serves as a great benchmark for competitive analysis. Comparing your DA to other sites in your niche helps you gauge how hard it will be to rank for certain keywords. If competitors have significantly higher scores, you can focus on long-tail keywords first. A strong relevant domain, whether it’s a free domain to start or an affordable option, can give your site a better foundation for growth. Second, DA helps track your link-building success. Efforts like guest posts or digital PR are reflected in a gradual DA increase showing you’re earning quality backlinks. Choosing the right domain, even a cheap domain  that matches your brand, can make your outreach and link-building more credible. Third, it can attract advertisers or partners. Brands looking for sponsored content opportunities often look for sites with high authority, viewing them as valuable platforms for exposure. "At every stage of your website and business growth cycle, link building remains critical to SEO growth. Early in your website's development, you should focus on internal linking and acquiring referring domains relevant to your business. As your site grows and attracts more traffic, link equity becomes more important, so you should prioritize the size, quality and authority of the referring domains from which you get links from. In both situations, make sure you're not getting follow links from a site that violates the first principles of Google's organic search policies." - Ashwin Balakrishnan, B2B SaaS growth and content consultant at Optmyzr   Common challenges of domain authority While useful, focusing too heavily on domain authority can lead to frustration. One major challenge is the difficulty of influencing the score directly. You cannot simply "fix" your DA overnight; it requires a sustained effort to build high-quality links over time. Another issue is score fluctuation. Since DA is a relative metric, your score can drop even if your site hasn't lost any backlinks. This happens if high-authority sites gain significantly more links, skewing the scaling for everyone else. This can be disheartening for site owners who don't understand the mechanics behind the calculation. Finally, there is often a misconception that DA is a Google ranking factor. It is not. Improving your DA does not guarantee better rankings on Google, although the activities that improve DA (like getting good links) often help with rankings independently. You may also be interested in: how to get your website on Google . What is a dofollow link? “Dofollow links are important for an effective SEO strategy because, when interpreted by search engines, they help increase the "domain authority" and "page authority" of the site receiving the link.” – Caio Nogueira, Co-founder of UpSites and SEO specialist. A dofollow link is a standard hyperlink that allows search engines to follow it and pass SEO value (often called “link equity” or “link juice”) from one website to another. When a trusted site links to your content with a dofollow link, it acts like a vote of confidence, signaling to search engines that your site is credible and worth ranking. By default, all links are dofollow unless they include a special attribute like rel="nofollow". These links are especially important for domain authority, because search engines use them to discover new pages and evaluate how trustworthy and authoritative a website is. The more high-quality, relevant dofollow links your site earns, the stronger your domain’s perceived authority can become. In short, dofollow links help build your site’s reputation in the eyes of search engines and play a key role in improving your rankings over time. Examples of domain authority Domain authority scores can vary widely depending on the size, age and purpose of a website. A brand-new blog will naturally have a much lower DA than a global news organization. The key is to compare your score to those of your direct competitors. Here’s a look at what typical DA scores look like for different types of websites: Website type DA score range Backlink profile characteristics Small local business DA 10–20 • Fewer backlinks • Mostly local directories and community sites • Healthy and normal for local competition Niche blog DA 30–50 • Links from bloggers and social media • Some exposure from industry publications • Steady growth over time Major media outlet DA 90+ • Millions of high-quality backlinks • Links from trusted global sources • Extremely strong online authority Learn more: small business website statistics . How to register a domain and start building domain authority Your domain name is more than just an address for your website; it's the foundation of your brand's identity. Think of it as your piece of digital real estate. A strong, memorable domain can make a great first impression and is a crucial first step in building your site's authority. The good news is that getting started is easier than you might think. You may also be interested in: How to choose a domain name How to choose a domain registrar How to register a domain Is .shop a good domain? How to get a .org domain .co vs .com Making domain registration simple Choosing and registering your domain shouldn't be a complicated process. With the right tools, you can get it done quickly and get back to focusing on your business. Wix simplifies domain name registration, guiding you through the process so you can find and claim the perfect name for your brand without any hassle. This straightforward approach means you can go from an idea to a registered domain in just a few minutes. Explore more with the Wix domain name generator →  Once you have your name, security becomes a top priority. A secure website not only protects you and your visitors but also signals to search engines that your site is trustworthy, which can positively influence your domain authority. That's why Wix ensures secure domain registration by including free SSL certification. An SSL certificate  encrypts the data shared on your site, giving your visitors peace of mind and boosting your site's credibility from day one. In a fast-moving environment, speed is essential. You want to bring your ideas to life as soon as inspiration strikes. Wix offers quick domain registration, allowing you to secure your desired name and connect it to your website right away. This rapid setup empowers you to begin building your content, attracting visitors and growing your authority without delay. How to improve my domain authority Improving your domain authority is a marathon, not a sprint. The most effective way to influence this metric is through a robust off-page SEO strategy. Ready to boost your website's authority? The journey starts with a solid foundation and a focus on earning quality backlinks. Wix provides all the tools you need to create a professional, SEO-friendly website that's ready to attract attention. Wix simplifies domain registration for your business, ensuring you start on the right foot. Here are the fundamental steps to improve your DA: Master on-page SEO Create link-worthy content Conduct outreach Analyze your backlink profile To improve your domain authority , you’ll need to consistently strengthen the signals behind it. Focus on publishing helpful, original content that earns links naturally. Also, try to get backlinks from relevant and trusted sites and keep your site technically sound with a clear structure and fast load times. Master on-page SEO  Ensure your website's on-page elements are optimized. This includes writing compelling title tags and meta descriptions, using header tags correctly and optimizing your images. A well-structured site is easier for search engines to crawl and for other sites to link to. Create link-worthy content Develop high-quality, original content that provides real value to your audience. This could be in-depth guides, original research or useful tools. Great content is the primary reason other websites will link to you. Conduct outreach  Don't just publish content and hope for the best. Actively promote it to relevant bloggers, journalists and industry leaders. Build genuine relationships and let them know when you have something that might interest their audience. Analyze your backlink profile Regularly use tools like Moz or Ahrefs to check who is linking to you. You can also identify and disavow any toxic or spammy links that could be harming your score. With Wix, you get an integrated suite of SEO tools designed to help you climb the search rankings. From a personalized SEO checklist to easy-to-manage redirects, you have everything you need to build your site's authority. You may also be interested in: What are custom domains? How to redirect a domain Domain name management   How to create an email with your domain How to find domain authority FAQ Is domain authority a Google ranking factor? No, domain authority is not a ranking factor used by Google. It's a proprietary metric developed by Moz. Google has its own internal systems for evaluating links (like PageRank), but DA is simply an industry tool used to simulate how Google might view a site's authority. What is a good domain authority score? A "good" score depends entirely on your competition. If your competitors have scores between 20 and 30, a score of 35 is excellent. Generally, scores between 40 and 50 are considered average, while scores between 50 and 60 are good. Scores above 60 are excellent. How often does domain authority update? Moz typically updates its domain authority data once or twice a month. Because it takes time for crawlers to find and index new links, you might not see changes in your score immediately after a successful link-building campaign. How can I check my DA? You can check your domain authority using SEO tools that analyze your website’s backlinks and link profile. Moz Link Explorer and browser extensions like MozBar are popular options. Many SEO platforms also offer their own authority metrics for comparison. How do you get Domain Authority? Domain authority is calculated by evaluating your website’s backlink profile including the number of linking domains, quality of links and overall link structure. Moz combines these factors into a score from 1 to 100. It’s not something you earn directly but you can improve it by building high-quality backlinks and creating valuable content. What's a good domain authority score? What counts as a “good” DA score really depends on your niche and competitors. If you have a small or new site a score between 20–40 is a great start while more established sites often land in the 40–60 range. Any score over 60 typically means you’re running a well-known and authoritative website. Are domain checkers free to use? Yes, many domain authority checkers have free plans that give you a certain number of searches each day or month. Free tools are perfect for a quick look but paid plans offer more in-depth information and let you track multiple sites over time. What is the best free DA checker? Moz Link Explorer is the original and best free DA checker. You can also use browser extensions like MozBar or other SEO checkers to get quick access to DA scores without creating a full account.

Ready to showcase your best work?  Start building your portfolio →  If you’re learning how to make a data analyst portfolio, the goal is simple: show employers how you think, not just what tools you use. A portfolio website lets you showcase real projects, explain your analytical process and demonstrate the impact of your work in a way a resume alone can’t. Enter Doreen Weissfelner, head of Wix analytics and home, who knows a thing or two about turning insights into impact. “A portfolio isn’t just a collection of projects,” she explains. “It’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful.” In a competitive field, employers want proof. They want to see the datasets you worked with, the decisions you made and the results you delivered. In this guide, you’ll learn exactly how to make a portfolio that highlights your expertise and helps recruiters quickly see your value. Transform your projects into proof using a website builder  or an AI website builder . With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable  portfolio website templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a data analyst portfolio This guide walks you through how to build a professional portfolio website, choose the right projects and present your analysis clearly so recruiters can quickly understand your value. What to include in a data analyst portfolio Portfolio element Why it matters About section Introduces who you are, what you do and the type of roles you’re targeting Data projects Shows how you solve problems, analyze data and deliver insights Project breakdowns Explains the problem, dataset, approach and impact of your work Skills summary Highlights key tools, techniques and analytical strengths Contact details Makes it easy for recruiters or clients to reach you Learn how to make a website from scratch . How to make a data analyst portfolio in 10 steps Now that you know what a data analyst portfolio is, here’s how to create one in 10 actionable steps: Define your goals Pick a domain and website host Choose a website builder and template Highlight your skills Select your best projects to showcase Design a strong about page Make yourself easy to contact Optimize for user experience and SEO Get feedback on your portfolio Keep your data analyst portfolio updated   01. Define your goals  Before you start building your portfolio, take a moment to get clear on what you want it to achieve. Are you looking to land a specific role, attract freelance clients or showcase your skills for a promotion? Knowing your goals will guide every decision you make—from the projects you include to the way you present your skills. “Your portfolio is your chance to direct the narrative,” says Doreen. “Decide what story you want to tell and build everything else around that.”  With your goals in mind, your portfolio becomes more than a website; it becomes a powerful tool to move you closer to where you want to be. Get inspired by these portfolio name ideas . 02. Pick a domain and website host  Choosing the right  domain name and website host is the first step to making your portfolio accessible to the world. Start by doing a domain name search  to find something simple, memorable and reflective of your personal brand—whether it’s your name or a term related to data analytics. If you’re stuck, a domain name generator  can help spark ideas.  Pair your domain with a reliable host, and if you're on a budget, consider options that offer free website hosting . A strong domain and host might seem like small details, but they’re the foundation for creating a professional portfolio  to show your work effectively to employers and collaborators. Learn more about hosting: What is web hosting How to host a website 03. Choose a website builder and template  Once you’ve got your domain sorted, it’s time to pick a website builder and search through website templates  until you find your perfect fit. Look for a builder that offers flexibility and tools tailored to your needs so you can focus on showcasing your work instead of worrying about the tech.  Take your time exploring templates that align with your style and help your projects shine. With the right builder and template, you’re one step closer to creating a portfolio that’s as professional as you are. Explore Wix's free data analyst templates: Data analytics website template Data science website template Resume and CV website templates 04. Highlight your skills  Your skills are the backbone of your portfolio, so give them the attention they deserve. Make sure to clearly list your expertise, from data visualization to programming languages like Python or R, in a way that’s easy to read.  Doreen says, “Your portfolio should answer the question, ‘What can this person do?’ without making anyone dig for the answer.” Complement your list with examples from past projects, showing not just what you know, but how you’ve a pplied those skills to deliver results. Keep things focused and concise so readers can quickly understand what you bring to the table. Discover the  best portfolio website builders  to create stunning  portfolio websites  that showcase your work effortlessly. 05. Select your best projects to showcase  When it comes to choosing which projects to include in your portfolio, less is often more. Focus on the quality of your work rather than the quantity, and pick projects that really highlight your strengths as a data analyst. Include a variety of work that demonstrates different skills, from cleaning raw data to creating interactive dashboards. This not only shows off your versatility but also gives potential employers or clients a clear picture of the value you can offer. 06. Design a strong about page  Your about us  page is like the heartbeat of your portfolio, giving visitors a glimpse into who you are and what you bring to the table. Think of it as a chance to blend storytelling and design, showing off not just your data skills, but also your personality.  Keep things clean and easy to read with thoughtful typography . While it differs from your homepage , this page should still tie into the overall aesthetic of your portfolio.  If you’re wondering what is web design  and how to align your portfolio about page with web design portfolios , keep in mind that your layout should guide visitors seamlessly while keeping them engaged. Pro tip:  Your about page can pack an even bigger punch when paired with a professional logo. Use a logo maker  to create a design that reflects your style and expertise. "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 07. Make yourself easy to contact   You’ve wowed visitors with your work, now make sure they can easily reach you to discuss opportunities or collaborations. A simple, visible contact page can make all the difference. Whether it’s an email address, a contact form or links to your professional social profiles, ensure there’s no guessing involved.  If one of your long-term goals is to  monetize your website , building strong connections through an accessible contact page is a great foundation. Keep it clear, professional and inviting to open doors you didn’t even know existed. 08. Optimize for user experience and SEO   A data analyst portfolio isn’t just about looking good; it also needs to perform well in search results. Start by ensuring your site is easy to navigate, loads quickly and adapts beautifully to all screen sizes. Use built-in  SEO features  to fine-tune elements like metadata, page titles and alt text for images.  Pair these efforts with thoughtful marketing strategies to drive website traffic  and make your portfolio discoverable to the right people. Pro tip: Boost your portfolio’s visibility by adding a blog section. Using a blog maker , you can share insights, data tips or even case studies that highlight your expertise. If you're unsure  how to start a blog,  focus on topics that match your skills and interests to attract the right audience while improving your SEO. Expert tip from Rebecca Tomasis, blog SEO team lead at Wix: "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." 09. Get feedback on your portfolio  Creating your portfolio is just the start; refining it is where the magic happens. Getting feedback from peers, mentors or even potential clients can help you see things from a fresh perspective. “Feedback is the bridge between a good portfolio and a great one,” says Doreen. Whether it’s your layout, writing or design choices, constructive input can guide you to make improvements that resonate with your audience. Take the time to ask for honest critiques, and you'll be one step closer to a portfolio that truly shines. 10. Keep your data analyst portfolio updated  Your portfolio isn’t a one-and-done deal; it’s a living, breathing representation of your work. Regular updates show potential clients and employers that you're active, growing and staying ahead in the field.  Use a website launch checklist  whenever you add new projects or make tweaks to ensure everything runs smoothly—from functionality to appearance. By keeping your portfolio fresh and up-to-date, you’ll always have a reliable tool to showcase your latest accomplishments and skills with confidence. Get inspired: How to create a marketing portfolio How to create a journalism portfolio How to build a freelance portfolio What is a data analyst portfolio?  A data analyst portfolio showcases real projects that demonstrate how you use data to solve problems and generate insights. Rather than listing skills on a resume, it shows your process, from working with raw data to presenting clear conclusions. Whether you use Wix Analytics  or other web analytics tools , your portfolio highlights how you turn data into decisions. As Doreen explains, “Seeing how someone transforms a complex dataset into actionable insights says far more than a list of tools.” At its core, a data analyst portfolio includes an about section, a few strong projects and a skills summary. Each project should outline the problem, the data and the impact, helping employers understand not just what you’ve done but how you think. Why you need a data analyst portfolio  A data analyst portfolio shows how you think, not just what you’ve done. It gives employers and clients clear proof of your ability to solve problems, analyze data and communicate insights. Unlike a resume or other types of websites , a portfolio walks viewers through your process, from defining a problem to delivering actionable results. By showcasing real projects and technical skills like Excel, SQL, Python or Tableau, your portfolio helps you stand out in a competitive job market and position yourself as a strong data analytics candidate. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Data analyst portfolio examples built on Wix Need some inspiration for your data analyst portfolio? You're in luck. These Wix portfolios really stand out, showing off each analyst’s unique skills and personality. 01. Kelsey Olya Evans Kelsey Olya Evans ' portfolio keeps things simple and focused, with a unique grid-like background. It features direct contact information integrated into the site, making it easy for visitors to get in touch. If you’re looking for a streamlined approach, the simple contact form here is something worth adopting for your own portfolio. 02. Andrew J. Ferguson Andrew Ferguson 's data analyst portfolio shines with its emphasis on professional experience and ambition. Andrew outlines his career goals and top skills prominently, providing a clear picture of his capabilities and aspirations. His “Top Skills” section is particularly compelling, showcasing his expertise in areas like data visualization and project management. It’s an excellent example of how to help visitors immediately understand what you bring to the table. 03. Ethan Cao Ethan Cao 's data analyst portfolio highlights his educational background and certifications. He includes a timeline of relevant coursework and achievements, which is perfect for showcasing his technical knowledge. He also includes a “Download Resume” button, which is the perfect added touch of professionalism. If you’re in the early stages of your career or looking to emphasize your learning path, this approach can be a great addition to your portfolio. 04. Beverlyn Tucker Beverlyn Tucker 's portfolio is packed with diverse projects, ranging from natural language processing (NLP) to AI and sentiment analysis. Her inclusion of project details and technical methodologies not only showcases her expertise but also reflects her passion for data science. Including a wide range of projects like this can demonstrate your versatility and depth of knowledge. 05. Alex the Analyst Alex the Analyst 's website, distinguishes itself by focusing on mentorship and guidance for aspiring data analysts. Alex leverages his experience and YouTube channel to position himself as a go-to resource for those looking to break into the field. A key takeaway from his site is the clear and direct statement of purpose: to help others navigate the path to becoming a data analyst. How to make a data analyst portfolio FAQ  How do I create a portfolio without any data analyst experience? If you’re just starting, work on self-driven projects using publicly available datasets from platforms like Kaggle or the UCI Machine Learning Repository. Focus on solving real-world problems, even if they’re hypothetical, as this makes for compelling portfolio content. You can also document your process and results in a detailed write-up to showcase your thought process and technical skills.  Do I need a portfolio for a data analyst job? While not all jobs require a portfolio, having one significantly increases your chances. It shows you can apply your skills in a tangible way and is especially helpful for technical or freelance roles. A portfolio also helps you stand out from other candidates who may only have a resume or certifications.  Can I make 100K as a data analyst? Yes, experienced data analysts in specialized industries or advanced roles often earn six-figure salaries. This is particularly common in major cities or tech-driven sectors where data expertise is in high demand. Building experience and learning advanced tools like Python or SQL can help you reach this goal.  What is a portfolio project in data analytics?  A portfolio project demonstrates your ability to apply analytical skills to real-world problems. Examples include creating dashboards, analyzing datasets or building predictive models. These projects serve as proof of your technical skills and problem-solving abilities, which are critical in data analytics roles.

Protect your Wix business with Guardz Essentials.   Install now → Small businesses are the backbone of the economy, and increasingly, the backbone of cybercriminals' business models too.  Businesses running on Wix have already made the smart choice for simplicity and scalability. But here's the uncomfortable truth: attackers know that small businesses often lack dedicated security teams, making them prime targets for credential theft, phishing campaigns and data breaches. That’s where website security  starts to matter a lot more than most small businesses expect. According to Mastercard , 46% of small businesses experienced a cyberattack in 2025, and companies with fewer than 100 employees face 350% more social engineering attacks than larger enterprises. The threat is real, but meaningful security doesn't require a massive budget or a dedicated IT department anymore. Guardz Essentials for Wix brings essential cybersecurity protection directly into your Wix workflow, monitoring your organization around the clock for the threats that matter most: credential leaks on the dark web, phishing emails hitting your team's inboxes and security gaps across your organization. TL;DR: Guardz Essentials for Wix Wix already provides enterprise-grade infrastructure and built-in protections at the platform level. Guardz Essentials adds another layer focused on the threats targeting your team directly, like phishing emails and exposed credentials. If you've ever wondered what is phishing , it's one of the most common ways attackers trick employees into revealing sensitive information or clicking malicious links. It remains the number one entry point for small business breaches. “Security isn’t a single checkbox, it’s layers of defenses working together. Wix provides strong core protection, and Guardz Essentials adds an extra layer specifically built to help small businesses detect and respond to the social engineering and credential-based attacks that are driving most breaches today. Together, they give small teams both infrastructure resilience and threat intelligence visibility. And the best part is that it’s simple to install and get started.” - Omer Keinan, product owner at Guardz Strong site security  today isn’t just about protecting your website infrastructure. It also means protecting your people, their inboxes and the passwords they use every day. If you're researching how to secure a website , the answer goes beyond SSL certificates and platform safeguards. It includes real-time email protection, dark web credential monitoring and clear visibility into your team’s security posture. Feature What it does Why it matters Email security Scans every inbound email in real time for phishing, malicious links and suspicious patterns. Blocks threats before your team ever sees them. Dark web monitoring Continuously scans dark web breach databases for your organization's exposed credentials. You'll know the moment your passwords are compromised. Team security dashboard Shows who's protected, who needs MFA and how many threats have been blocked per user. One clear view of your entire security posture. Setup Install from Wix App Market, connect Google Workspace and review your Protection Score. Protected in minutes, not days. Bottom line:  Install Guardz Essentials, connect your Google Workspace and start catching phishing emails and leaked credentials automatically, all without leaving Wix. How Guardz Essentials adds extra protection to your Wix website Wix websites come with enterprise-grade security built in. But your site is only part of the picture. The people behind it, their inboxes, passwords and everyday security habits are often where attackers find a way in. That’s the gap the Wix + Guardz integration fills. Wix secures your website and Guardz Essentials extends protection to your team’s email, credentials and overall security posture. Jump to a section: Email security: stop phishing before it hits the inbox Dark web monitoring: know when your credentials are exposed Team security: see your full security posture at a glance 01. Email security: stop phishing before it hits the inbox Your Wix site handles customer inquiries, processes orders, manages bookings, all of which flow through your team’s email. That makes inboxes a prime target. Modern phishing attacks can look surprisingly real: vendor or executive impersonations, fake login pages, even emails from domains designed to mimic ones you trust. Guardz Essentials scans every incoming email for phishing indicators, malicious links and suspicious patterns and takes action automatically. Why it matters for Wix site owners:  A compromised email can give attackers access to connected tools, including the accounts your team uses to manage your site, respond to customers and process payments. Learn more: Is my Wix site secure? Cybersecurity basics Website security tips Computer security 02. Dark web monitoring: know when your credentials are exposed While Wix secures your website, your team uses a variety of tools every day: email, payment processors, CRMs and other services. Guardz Essentials monitors the dark web for credentials tied to your organization, alerting your administrators if anything is at risk and providing clear, actionable next steps. Why it matters for Wix site owners:  The same people managing your site also handle customer data, payments and connected tools. Guardz Essentials ensures that any potential threats targeting team accounts are detected early, giving you peace of mind and added operational security. Expert tip:  Enable domain privacy  to keep your business’s registration details confidential. This reduces the chances that attackers can gather information about your website and team. 03. Team security: see your full security posture at a glance The Guardz Essentials dashboard shows who’s protected, who still needs multi-factor authentication, how many threats have been blocked and your overall Protection Score. Why it matters for Wix site owners:  The same people managing your site are handling customer data, logging into third-party tools and opening emails every day. Knowing where your team stands lets you close gaps before attackers exploit them. “Wix gives every site a strong foundation with built-in, enterprise-grade protections. What many small businesses don’t have, and never should be expected to build on their own, is continuous threat monitoring and response tailored to the human side of security. Guardz Essentials fills that gap by bringing real-time phishing defense and credential-leak detection into the same workflow merchants already use.” - Omer Keinan, product owner at Guardz Wix + Guardz Essentials: getting started Protecting your Wix website with Guardz Essentials takes just minutes. Here’s how: Visit the Wix App Market : Search for Guardz Essentials and click Install . Connect Google Workspace: Authorize Guardz Essentials with a single click to integrate your team’s accounts. Review your Protection Score: Check your current security posture and follow the recommended actions to address any gaps. That’s it. Within minutes of installation, Guardz Essentials begins monitoring the dark web for credential leaks, scanning incoming emails for phishing threats and giving you a clear view of your team’s overall security. Wix + Guardz integration pricing Guardz Essentials offers flexible plans to fit businesses of all sizes, starting with a free plan: Free Plan: protects one user, monitors your Google Workspace and provides basic alerts for data leaks, making it a great way to get started without any upfront cost. For more advanced protection, paid plans are available: Solo Plan: priced at $4.49 per month, protects one user and includes real-time email security, full workspace protection, and dark web monitoring. Team Plan: at $17.99 per month, extends protection to up to five users while offering the same features: email security , workspace monitoring and dark web alerts, so small teams can stay safe together. Business Plan: costs $31.49 per month and covers up to ten users, giving your team full visibility and protection across emails, credentials and workspace tools. All plans are billed annually, though month-to-month pricing is also available. Prices are accurate as of February 23, 2026 and may be subject to change. Learn how to make a website from scratch  with Wix and take advantage of the AI website builder  to create a professional, secure site in minutes → Guardz Essentials for Wix FAQ How does Guardz Essentials complement Wix website security? Wix websites are secure by design, but Guardz Essentials adds an extra layer of protection for the people managing your site. It monitors team emails for phishing, checks credentials on the dark web and provides a clear dashboard of your team’s security posture. Together, Wix and Guardz Essentials ensure both your site and the people behind it are protected from cyber threats. Just getting started? Learn how to make a business website  today. What is Guardz Essentials for Wix? Guardz Essentials is a cybersecurity app built for Wix that protects your business with real-time email security, dark web credential monitoring and a team security dashboard, all without requiring technical expertise. How does Guardz Essentials protect my Wix website and team? Guardz Essentials works alongside Wix’s built-in website security to protect the people managing your site. It monitors incoming emails for phishing, scans the dark web for exposed credentials and provides a dashboard showing your team’s overall security posture. This ensures that threats targeting your team’s accounts are detected early, keeping your site and operations secure. Can I use Guardz Essentials with Wix without technical expertise? Yes. Guardz Essentials integrates seamlessly with Wix and Google Workspace. Installation takes just a few minutes, and the platform automatically monitors threats while giving your team easy-to-follow guidance. This makes advanced email and credential protection accessible to small businesses without a dedicated IT team.

When bringing your small business online, you’ll most likely ask yourself, “How long does it take to build a website?” You’ll hear many say that with a website builder , you can get it done in a week or even less—but, truthfully, timing depends on many factors. This article will help you determine how long it will take to build your website. Then, we’ll compare the time it takes to tackle website creation using a DIY platform versus working with a professional website developer. How long does it take to build a website? In general, building a website can take from around one to six months, depending on your goals and resources. I know that “it depends” may not satisfy you as an answer, especially when you're excited to take your website live. But this section will explain what, exactly, that time frame depends on. I’ve built a few websites during my time at Wix and for my personal projects, so I’ll use this experience and some expert advice to outline the time each stage of how to make a website takes. This way, you’ll better understand what to expect and how to gauge your time for this process. Learn more: How long does it take to make a Wix website Ultimately, these several factors determine how long it takes to create a website. By hand vs. with AI If speed is top of mind, there is one surefire way to fast-track production. Artificial intelligence (AI) can assist with building your site, or create it from top to bottom by itself. The Wix AI website builder , for instance, can create your site entirely from scratch. Simply tell the AI about your business and the goals for your site. The AI will then design a website, including the initial copy, images and core pages needed to support your business. This method can shave off weeks—if not months—from the typical development process and present a fully functional website in minutes. Alternatively, you can use AI tools to speed up certain parts of the web development process as opposed to having AI work autonomously. You may prefer this if you want to be hands-on throughout the whole process or still want to engage a professional web designer. Read also: I built a Wix website for my mom—here's how it went Why I regret never building a website for my business DIY vs. developer Outside of using an AI builder, the time it takes to design a website will largely depend on who you want to involve in the process. If you create a site with a web designer or developer, it might take less effort on your part but take more time due to complexity. On the other hand, the learning curve involved with building a website will certainly take some time. That said, an easy-to-use website builder—or AI tools—can streamline the process. The more pages you create, the longer it usually takes to develop your site. Landing pages and a one-page website can sometimes take one to two days to complete, while the extra deliverables required in multipage or multilingual websites could take up to months—and for that period you might need to consider under construction website templates . On top of that, larger websites will require you to devote more time to brainstorming and creating texts, images, decorative elements and more. Static vs. dynamic When it comes to building a website, the choice between static and dynamic design plays a significant role in determining the time it takes to complete the process. Static websites can be relatively quick to put together, particularly when you're using Wix website templates . With pre-designed layouts and ready-to-use elements, you can easily assemble a visually appealing static website in a short amount of time. However, if you're aiming for a website with dynamic content , such as interactive features, user-generated content or real-time updates, the website development time will be considerably longer. Building a dynamic website often involves custom development work, where coding, database design, and integration become crucial tasks. The process may also require testing and debugging to ensure proper functionality across different devices and browsers. Budget vs. time Consider how much a website costs using any of the above options, and how much time you have on your hands. Your availability and/or budget may already point you in a specific direction. As you weigh your options, make sure you read the fine print and understand all the upfront costs plus ongoing fees connected with a platform or contract. How long does it take to build a website using a website creation platform? From my own experience making a website on the Wix Editor, it can take anywhere from four weeks to three months to get it running. In some cases, you can feasibly design a website in one day—but only if you work directly with a template and need few custom features. Below, you’ll find an overview of approximately how long it will take to create a site with a website builder. Tip: Once you’re ready to take on the task, peruse our step-by-step guide on how to create a professional website . Devising a concept: one to two weeks Before you create your website, formulate a clear concept for it. At this initial stage, you’ll map out your website blueprint and clearly understand your site’s purpose. As you lay out how to plan a website , be sure to outline additional required functions and design elements. Now, you must think about what type of website you need as well as its purpose. For example, if you want an online store for your business, consider making an eCommerce website with integrated solutions for customers to make purchases. Or, if you’re designing a service website, plan on building a site with a built-in bookings solution. Learn more: What makes a good website Picking a website builder: one day to one week With many sophisticated website creation platforms available, business owners and freelancers commonly choose DIY development. This can benefit you in manifold ways—among them: cost efficiency, ownership over your design, website security and more. Choosing between a no-code platform like Wix or a more advanced low-code design software like Wix Studio will depend on your experience level, needs and budget. Do your research and test out options before you make a decision. Read more about website builders: Wix vs. Squarespace or Wix vs. GoDaddy Preparing your content: one to two weeks After you’ve outlined your website’s concept and goals, get your content ready. Think about what web pages your site will include as well as how they will communicate your message and enable visitors to complete their goals. This includes written copy, photographs, imagery, CTAs and branded elements like a logo . Defining a website layout: one to three weeks You’ve got your concept in mind, chosen a website builder and have your content ready to go—now, it’s time to map out your site’s layout. You’ll need to decide how many pages it will include and outline each individual section. Unless you already have a clear vision, play around with formats. Test out what it might look like to use an asymmetrical vs. symmetrical layout, or a multi-page website vs. one-page website. When starting from scratch, draft out these layout ideas on paper before you start to “drag-and-drop.” Many professional designers create wireframes for each page, and you can try this method yourself. Tip: For a simple, time-saving option, start with a professionally designed website template . Browse until you find a pre-made layout you love, then make it your own. Learn more: Should I use a template to make a website? Customizing your design: two to four weeks Customization truly brings your site to life. In fact, 5% of consumers will judge a brand's credibility based on their website design, highlighting how much visual language can engage visitors. Whether you start from scratch or work with a template, a website builder allows you to add, edit and customize essential website design elements such as: Website menus Color schemes Scroll effects Buttons Imagery Photo galleries Video Text Mobile design You can further uplift your creation with decorative web design features, such as website gradients . Make time to nail down your branding elements, such as the color scheme, imagery, logo and tone of voice, and implement these throughout your design for a cohesive visual brand identity. Editing with a What You See Is What You Get ( WYSIWYG ) software like Wix allows you to view your changes in real time. As you continue developing your site and reviewing these changes, make sure the design and content complement each other and tell visitors a clear story. Testing and publishing: one to two weeks You’re almost there. Now that your website satisfies you, see if other visitors feel the same. Share your site’s domain name with trusted friends and colleagues and ask them to use the site as if they were the average visitor. Take their feedback seriously, noting both the compliments and criticisms. Make necessary changes and resolve issues these users have encountered. This all ensures your site will offer visitors a great user experience before your site goes live to the public. Plus, it is less risky to test this out on people you know than new and potential customers. All in all, testing may last about one to two weeks. When you feel confident in your design, run through our website launch checklist to make sure you haven’t overlooked anything. Ready for takeoff? Press the “publish” button to share your creation with the world. Tip: Web accessibility is an important, yet overlooked factor of the user experience. Check your site by following best practices on how to make a website accessible and auditing it using a checklist or tools like the Wix Accessibility Wizard. How long does it take to build a website with Wix? How long it takes you to build a website on Wix will depend on the type of site you create and how you choose to build it. For example, using Wix's AI website builder can mean building a site within a few minutes (plus of course any editing time). Using a website template on Wix might take longer to build a site than using the AI website builder but might take less editing. This also can take anywhere from a few hours, to days or weeks. Or you can start in the Wix editor without a template and design it yourself. Basically if you need to you can create a Wix website in minutes — how much you want to edit it and the functionality you want to add, could make building a Wix website take hours or days. How long does it take for a professional developer to build a website? Overall, making a website with a professional can take anywhere from two to five months. Knowing how long it takes to design a website with a designer/developer, agency or team can help you decide if you’ll complete the process on your own or hire a professional. Review the timeline below to set the right expectations for your upcoming project and better prepare for a smooth process. Setting goals: one to two weeks You likely understand the “why” behind your site, whether it’s building an online presence, selling products or creating a blog. Whatever your website's purpose is, you must narrow down your specific goals before you start. For example, you might want to use an online portfolio website to bring in new clients and build your online presence. Specific goals might include: Getting your website live in three months Landing your first sale one week after you bring your website live Building a strong social media presence to bring more visitors Increasing traffic to your website by 10% in one month This stage should last between one to two weeks. Take the time to understand what you want to achieve with your website. It’ll help you think about your design details and what qualifications a designer or developer would need to meet your goals. Finding a developer: one to four weeks Time to research and find the perfect designer or developer for this job. You can ask trusted friends and colleagues or look on well-known job posting sites such as the Wix Marketplace . In this case, you will likely hunt for a front-end developer or web designer who can collaborate with a back-end coder, or uses a platform with integrated back-end coding. You’ll know you’ve found the perfect professional match when you find a developer or agency who: Will be responsible for ensuring back-end functionality, and manage front-end development and web design of your site Work within your budget Has a reputation for delivering on time Matches your desired skill set Shares a similar aesthetic Don’t be afraid to interview multiple designers, developers or agencies, review their work, and compare candidates. Using a platform like the Wix Marketplace to hire a professional can make this process much smoother: it connects you with over 2,000 verified web creators, from freelance designers to full agencies, who specialize in both design and development. This way, you can get matched with professionals who have the right experience for your project and can take your vision from concept to a live website efficiently. Outlining your needs: one to three weeks Once you’ve hired a website professional, you’ll need to brief them on your project’s full scope. Over a one-to-three-week period, meet with your designer/developer, agency or team to develop a vision, set expectations for deliverables and run through your content creation timeline and deadlines. Come prepared with any specific content and requirements you decided during your goal-setting stage. Your collaborator will likely ask you for direction for your site design, as well as any needed functionality. They’ll also want to understand what your site must display—from logos to written copy and product photography. Designing mockups: one to three weeks Now that you have a clear vision, the designer/developer will take the reins and start building your website. At this stage, they will present you with wireframes and design mockups, as well as individual web pages. These drafts provide you with your website’s basic structure, functionality, visual design and user flow. As the site owner, you must review the mockups, which can take anywhere from one to three weeks to complete. Carefully attend to each page’s layout, aesthetic, design elements (such as images and buttons) and offer your feedback to your collaborating designers and developers. Main development: one to two months Your website developer will take the reins at this point. Turning mockups into a functioning website can take at least one to two months, and sometimes even longer depending on your site’s complexity. Generally, a developer will overestimate the project’s length and leave some cushion for unexpected changes. They know that the iterative process will require back and forth between developers, designers and you, the client. As a client, you should stay in the loop during this phase. Be proactive, ask for updates and point out potential issues with the site—it’s better for designers and developers to integrate these changes into the development process, rather than waiting until they’ve completed the site. Final review: one to two weeks Just before you publish your site, your collaborator will send over a completed and tested product to review. Since you’ve worked with them from the beginning to devise a clear plan and offer your feedback, they likely won’t need to make any time-consuming changes. Take about one to two weeks to inspect your site on your own, and with your team or friends and colleagues. An extra set of eyes can immensely help your design. From the overall user experience to small details (like colors, font sizes and micro-animations), developers will anticipate making small changes at this stage. Once all parties are satisfied, you can publish the final product—but, truthfully, your website will never be finished. Over time, you’ll want to perform website maintenance , update the visual style, tweak certain content and more. For that reason, speak with your designer/developer and decide if they can perform these future tasks, or if they can grant you access to a CMS that will allow you to make these adjustments on your own. How long does it take to build a website using AI (feat. the Wix AI website builder)? The short answer: as quickly as a few minutes. AI has truly revolutionized the web design process and provided a quick and easy way to stand up a website. That said, no two AI solutions are exactly the same. Beware of AI tools that flaunt speed but sacrifice on quality. Make sure you trust the platform that you use, and find a solution that has both the creative vision and technical chops to build you a sturdy site. For this example, we'll be talking about the process of creating a website with Wix's AI website builder. Born from decades of experience in web design and the best tech that AI has to offer, the website builder makes creating a site as simple as having a conversation. Chatting with AI: one to five minutes Get started with the help of Wix’s unique, chat-based AI experience. Just provide basic details about your business. The AI will pick your brain about a few specific items before delivering a site brief. If all looks good, you can generate a site right on the spot—or continue chatting with Wix to further finesse your vision. “Making a chat-based experience was our way of trying to create a very intuitive flow for users to know what to ask for and how to get the best results," says Wix’s Head of Product Yaara Asaf. “AI relies on people being able to articulate what they need. The chat is designed to guide the conversation so that it fills gaps in the knowledge needed to build the best possible result.” Reviewing the design: one to five minutes Once you've approved of the site brief, you can preview your site in the same window as your chat conversation. If it’s not entirely to your liking, regenerate your site for more options or make minor design changes to the existing version. Ask for changes to the color theme, layout or text (among other aspects)—and apply the changes instantly. “I think the biggest game-changer is the fact that you can easily create a stunning website [but] you don’t need to understand layout, design or anything to get a great working website right from the start,” adds Yaara. You can get the creative juices flowing with AI’s help and Wix’s expertise, until you get exactly what you want. Customizing your design: zero to one hour Should you choose to, you can continue tweaking your AI-generated website through the Wix Editor. From the Editor, you can input your custom content, including any images, text, videos, animations or designs. The Wix Editor includes various AI-powered capabilities to help throughout this process too. For instance, if you're creating an eCommerce site, you can use AI to write compelling product descriptions. Or, automatically create bespoke images to use in the background of your site. Remember to pay attention to the mobile version of your site. You can toggle views to the Mobile Editor in Wix and make tweaks as needed (e.g., exclude certain elements from the mobile view to declutter your site or rearrange content as desired). Publishing your site: one minute If all looks good from either the chat window or Editor (wherever you left off), proceed to publish your site. You'll have to connect your custom domain or use one of Wix's free domains that's provided by default. How long does it take to build a website FAQ How long does it take a beginner to build a website? As a beginner you might want to create a website as fast as you can and that's possible with an AI or DIY website builder, which makes it possible even for someone new to website creation to make a website within minutes. It depends on the type of website you want to build - a simple personal website could take very little time, a site with more functionality like an eCommerce one, will take longer, hours or days. How many hours does it take to make a website? The number of hours it takes to create a website depends on which type of website you want to build and how you choose to create it. Using an AI website builder, may take less than an hour to get a site you're happy with. If you opt to use a professional web developer and designer, it could extend into the hundreds of hours to be finished. How do I become a faster developer? To become a faster developer, master your development tools by learning shortcuts and features that save time. Regular practice is key, as it helps you recognize patterns and solutions more quickly. Automate repetitive tasks and write clean, organized code to streamline your workflow. Finally, stay updated with the latest technologies and seek feedback to continuously improve your skills. How much does building a website cost? The cost of building a website can vary significantly, from free options to several thousand dollars, depending on the complexity and features you desire. Basic sites are often inexpensive or even free, while fully customized sites with advanced features can be more costly.

Making a website that looks great and functions well is important for any industry, but that’s only half the battle—the upkeep is just as crucial. Your website maintenance ensures that your business, blog or online presence continues to evolve and succeed over time. This also establishes that anyone who interacts with your site will always have the best user experience. While there are a number of tasks to consider when maintaining your website, organizing each one by week, month, quarter and year can help you build a foolproof plan, leaving nothing unchecked and unnoticed. To help you get started, we’ve put together this complete guide on website maintenance, why it’s important to your long term website management goals . New to websites? Learn how to make a website to get started. Build your site and maintain it. Get started with Wix . What is website maintenance? Website maintenance is the practice of monitoring your website’s overall health and performance. Keeping a website up-to-date is crucial to ensuring it's working at full capacity, engaging and retaining site visitors. There are a number of tasks required to properly check and maintain a website, including updating security software and plugins, adding fresh content, increasing new and returning traffic, and meeting the satisfaction of your site users. While some of these points are more time-sensitive than others, each one will be addressed extensively further in the post. Read also: How to make a Wix website Why is website maintenance important? Website maintenance can impact your business’s first impressions, SEO strategy, security and sales. Whether you’re a business owner or creating a blog , you’ll want to make sure that when people and search engines land on your site, they will immediately see the benefits of your site’s offerings—or risk losing them. This means that your ability to rein in and retain online interest lies primarily in your website maintenance. Having said that, if you go too long without regular website maintenance, your site could suffer in the process. Your website will begin to run slow, stop converting leads, potentially house malware and get hacked, thereby causing problems for those who click on it. It could even stop working altogether. The benefits of website maintenance Let’s dive deeper into the benefits of website maintenance: 01. First impressions Just as the saying goes, “You only have one chance to make a first impression,” businesses online can make or break a deal depending on the initial look and feel of their website. If yours looks old or isn’t working as it should, you may potentially lose out on capturing new leads within the first few seconds that matter. Research shows that first impressions are 94% design related. Using attractive and up-to-date web design can help you convey the right message to new site visitors. It reassures them that they've found what they’re looking for and reinforces your site’s relevancy, credibility, trustworthiness and uniqueness. Tools like a website heatmap can also help you analyze user behavior and optimize key areas of your site for better engagement. As a result, searchers will find it in their interest to stay on your web page. 02. Business reputation Along the same line as first impressions, your business reputation is extremely important in gaining customers’ trust. Some ways to uphold your online standing include having working links, adding a 404 page for broken ones, updating plugins, freshening up content and abiding to a recommended page load time of under two seconds are just ways to uphold your reputation online. You’ve got to make sure your website delivers on your company promise of quality, reliability and professionalism. Learn more: 404 page examples 03. SEO strategy Paying attention to website maintenance is essential for your site’s SEO strategy. Consider this an opportunity to establish a routine process of monitoring and improving your website’s SEO, ranging from updating content to fixing broken site links. These bits of information are what a Googlebot looks out for when it crawls your website. In this initial stage of analysis, Google is determining the value of your website, potentially affecting your ability to rank first page or not down the line. Ranking positively on search engines can help drive traffic to your website, bringing customers to your business. That said, ranking poorly will make it harder for people to find you online. 04. Sales Sales are the lifeline of any online store . More people purchasing from your eCommerce site translates to a healthy and functioning business. To ensure keeping sales figures high, you’ll want to keep certain technical glitches at bay which could deter your customer’s shopping experience. Some common eCommerce site problems include bugs in product ordering, check out and payment processes, or failed discounts and free shipping due to an error. Furthermore, people shopping online rely on quality images and the ability to zoom in on a product that they otherwise would have tested at a store. It’s especially important that you offer professional images, videos or other visual support to cover any gaps that come with not being able to physically try on clothes or shoes. Along with seeing images, customers also want to get as much information as possible about their potential purchase, so you’ll want to invest time in writing product descriptions that can attest to your business reputation. 05. Security A website maintenance plan helps protect your business from virtual threats. Regularly updating your security software and renewing your SSL certification provider help safeguard your site’s files. These are made up of sensitive information, such as passwords and customers’ private data—credit card numbers and banking details. Developers who release these website updates are doing so to patch vulnerabilities they might have found. When you maintain your site’s security , it becomes harder for hackers to compromise your business and easier for customers to entrust their monetary assets to you. Common website maintenance tasks Now that you've made your website and you know what to look out for when monitoring website maintenance for your business, you’ll need to create a list of tasks to work into your schedule. Here are some examples of common website maintenance tasks: Security updates: Security updates should be applied as soon as they become available to ensure that the website remains protected against known vulnerabilities. Backups: There are two kinds of people: those who create backups and those who have never lost all their data. Regular backups are essential for protecting against data loss and should be performed regularly. The frequency of backups will depend on the frequency of content updates on the website. For example, if the website is updated on a daily basis, then daily backups are recommended. Website performance tracking and optimization: Website performance should be monitored regularly to ensure the website is loading quickly and functioning properly. It may involve monitoring page load times and website uptime and introducing changes to the website to improve performance. Content moderation: It's vital to keep the content on the website fresh and engaging for visitors. Web owners should add new pages, update existing pages, and add new blog posts or articles through their blog maker . The frequency of content updates will depend on the nature of the website and its intended purpose. Types of website maintenance Website maintenance is essential for ensuring the proper functioning, security and relevance of a website. Various types of website maintenance activities are crucial for keeping a site up-to-date and user-friendly. Here are different types of website maintenance: Content updates: Regularly update and refresh website content to keep information accurate, relevant and engaging. This includes updating product/service descriptions, blog posts, news sections and other textual or multimedia content. Security updates: Implement security updates, patches and fixes to protect the website from potential vulnerabilities and security threats. Regularly updating software, plugins and the content management system (CMS) is crucial for maintaining a secure website. Backup and recovery: Perform regular backups of website data and files. This ensures that in case of data loss or a security breach, the website can be restored to a previous state. Regular testing of backup restoration procedures is also important. Bug fixes: Identify and address any bugs or errors that may arise in the website's functionality. This includes fixing broken links, resolving display issues and addressing any other technical glitches that may affect user experience. Performance optimization: Optimize website performance by monitoring loading times and page speed. This can involve compressing images, minimizing code and implementing other strategies to enhance the overall speed and responsiveness of the site. Mobile responsiveness: Ensure that the website is mobile-friendly and provides a seamless user experience across various devices and screen sizes. Regularly test and optimize the site for responsiveness to cater to mobile users. SEO maintenance: Implement search engine optimization (SEO) strategies to maintain or improve the website's search engine rankings. This involves updating meta tags, optimizing content for relevant keywords and staying informed about SEO best practices. Software updates: Keep all website-related software up-to-date, including the CMS, plugins, themes and any third-party tools. This helps ensure compatibility, security and access to the latest features. User experience (UX) enhancements: Continuously evaluate and improve the website's user experience. This may involve redesigning elements, improving navigation and incorporating user feedback to enhance overall usability. Monitoring and analytics: Regularly monitor website analytics to gather insights into user behavior, traffic sources and other relevant metrics. Use this data to make informed decisions about content, design and functionality improvements. Legal compliance: Ensure that the website complies with legal requirements, such as privacy policies, terms of service and accessibility standards. Regularly review and update these elements to align with current regulations. Social media integration: Integrate and update social media elements on the website. This includes social sharing buttons, feeds and any other features that connect the website to relevant social media platforms. By incorporating these types of website maintenance into a regular schedule, businesses and website owners can ensure that their online presence remains secure and aligned with user expectations and industry standards. How often is website maintenance required? The frequency of website maintenance required depends on various factors, such as your site's complexity and purpose. However, it's considered a good practice to regularly perform website maintenance tasks to ensure that the website functions properly. Weekly website maintenance tasks With Google Analytics you gain access to information about how people are reaching your website and using it. You can do weekly website maintenance checks by logging in to your Google Analytics account to track traffic, thereby understanding your site’s performance and identifying areas of improvement. Traffic-driven data, such as number of site visitors and bounce rate, can lead to making better decisions for your business. Additionally, this analytics tool lets you know where the traffic comes from, by geographical location, keywords and intent, and interest. Monthly website maintenance tasks Check that all your online platforms are secured, plugins are updated, and your website content is backed up. This will help you avoid losing any valuable information and fortify your site against cyberattacks. You should also test your website speed with Google’s free PageSpeed Insights tool that offers detail about your site working on different browsers and devices. After analyzing your website, it will then generate suggestions for making your webpage faster. Quarterly website maintenance tasks Review your website content based on defined goals and metrics, such as SEO (organic traffic and backlinks), user behavior (page views and bounce rate), engagement (likes, mentions and shares) and sales (conversation rates and ROI). Some questions to ask yourself during this stage are, “Are all my meta titles and descriptions as SEO effective as possible?” “Is this blog post getting relevant traffic?” and “What can be updated in my content, topic-wise and linking-wise?” These are linked to performance. Then, proceed by tweaking your content, testing out calls-to-action across your pages and seeing whether your site’s content, both visual and textual, displays correctly on all types of browsers and devices. Annual website maintenance tasks It’s that time of the year to go over renewal dates for your domain name , hosting service and any additional tools you use for website maintenance, like paid Analytics and keyword research tools. Your site’s header, footer and legal policy might also require special attention by this point. Make sure all your information is up-to-date, and that main menu categories reflect what’s most relevant to your business. Look out for old logos and company images that may not serve your best interest anymore. After a period of time, a website redesign could benefit your site greatly. Learn how to tell when it's time to redesign your website . Learn more about how to get a free domain name . Should I hire a professional or maintain a website on my own? Whether you should hire a professional or maintain a website on your own depends on several factors, including your technical skills (maintaining a website requires knowledge of HTML, CSS and web hosting), the complexity of your website, your available time and your budget. If you have technical skills and experience with website development, you may be able to maintain your website on your own. However, if you are not familiar with website development or don't have much time to devote to maintaining your website, hiring a professional may be a better option. If you want to simplify the process and ensure your website is in expert hands, you can hire a pro  through the Wix Marketplace to connect with verified professionals who can maintain and optimize your site efficiently. Let’s discuss some pros and cons of hiring a professional vs doing it all yourself. Hiring a professional Pros Time-saving: Hiring a professional to maintain your website can save you time so you can focus on other aspects of your business. Technical expertise: Seasoned professionals have a wealth of technical knowledge, allowing them to solve complex tech issues with your website quickly and efficiently. Cons Cost: Hiring a professional can be expensive, especially for small businesses or individuals on a tight budget. (Here are website maintenance costs to keep in mind.) Communication: You need to clearly communicate the tasks to a professional. Communication with web professionals can sometimes be challenging, especially if they are working remotely. Dependency: You may become too dependent on someone else. You won't be able to introduce changes to what web design is yourself and will need to wait for help. Maintaining the website on your own Pros Cost-effective: Doing site maintenance yourself can save you money, and it's especially valuable if you have limited resources. Control: You have complete control over your website and can make changes whenever you want. Gain new skills: Maintaining a website can be a great learning experience, allowing you to develop new skills that you can use in other areas of your business. Cons Time-consuming: Maintaining a website requires time and effort. You will need to find time for it in your busy schedule. Technical challenges: When technical issues arise, it may be challenging to troubleshoot them if you do not have a technical background. Limited expertise: You may not have the same level of expertise as a professional, and the result of your work might not look like work done by a seasoned specialist. Learn more: Website migration

When you're learning how to build a website for your small business, it's crucial to grasp the core web design principles that make a site successful. Understanding these can help you understand how to design a website that truly reflects your business goals and branding. Your web design should be well-planned, prioritize function over form and encourage engagement and conversions. In order to help you achieve this we've put together some top web design tips for a small business website . Get inspired by eCommerce website design ideas. 10 web design tips for a small business Set clear website purpose and goals Prioritize simplicity via navigation and layout Use consistent branding and design elements Don't neglect the user experience Make sure of accessibility for all users Plan high-quality and relevant content Use professionally designed templates Hire a web designer, if necessary Optimize for search engines (SEO) Test, test and test your website 01. Set a clear website purpose and goals Before you start designing, know what you want your website to achieve. Are you looking to sell products, provide information or collect leads? Setting clear goals will guide your design choices Your website should communicate its purpose clearly from the moment a visitor lands on it. A clean design with a clear message helps users understand what you offer and what action they should take. For example, if you provide landscaping services , your landscaping website should highlight this with high-quality images of your work and clear calls to action that include "Request a Quote" or "View Our Services." Clearly state what sets your services apart, as Cross States Landscape does. Whether it's your experience, pricing, or customer service make sure it's front and center. Your website should facilitate easy communication between you and your customers. This could be through contact forms, live chat support or frequently updated FAQs. If you're selling products or services from your ecommerce website, the commerce aspect of your site must be secure, straightforward and user-friendly. Features like one-click purchasing and easy-to-find shopping carts contribute to a smooth shopping experience. Learn more: eCommerce website examples 02. Prioritize simplicity via navigation and layout A simple, intuitive website navigation is key to keeping visitors on your site. Users should be able to find what they're looking for without any confusion. This means having, amongst other design elements, a well-organized menu, a search bar for larger sites and a website layout that guides the user naturally through your content. Consider carefully your website architecture and hierarchy. This should be planned around how you expect users to move naturally around your site to find what they're searching for. This also means setting a hierarchy for your website pages too. "Clear website navigation makes it easier for visitors to explore without frustration," says Oren Inditzky, Wix's VP and GM of Online Stores, who examined the science of first impressions in web design . "Use familiar labels and organize content logically so that users can find what they need in just a few clicks." A sitemap can help visualize how different pages are connected and create a user-friendly experience. Avoid cluttering your pages with too much information or too many images—clean layout helps users focus on what's important. 03. Use consistent branding and design elements Consistent branding across all pages reinforces your business identity and builds trust with your site users. Your website's color scheme, typography and overall web design should reflect your brand's personality consistently. This includes using your logo effectively and ensuring that all design elements align with the image and message you want to project. Part of this might also include building a community around your brand can increase customer loyalty and engagement. Features like customer reviews, forums, or social media integration allow customers to interact with each other and with your business directly on the website. A well-designed website should always connect with other marketing efforts such as social media campaigns or email marketing. Integrating these platforms helps create a cohesive online presence for your brand. Some top tips for branding consistency in your web design include: Ensure your logo is prominently displayed, typically in the top left corner of every page, as this is where eyes tend to look first. Use colors that reflect your brand palette —consistent use of colors helps reinforce brand recognition. Choose fonts that align with your brand's character—whether it's professional, friendly or modern—and keep font choices consistent across the site. Use images that convey your brand's values and message. Whether it's product photos or lifestyle shots, they should be high quality and on-brand. The language and tone used in your content should reflect your brand personality, whether it's authoritative, conversational, or informative. 04. Don't neglect the user experience At the heart of user-centric web design is UX. Your site should be easy to use, navigate, and understand. Users should find value in what your website offers them, whether it's information, products or services. How to offer the best user experience on your site? Don't be afraid to listen to your users. You can collect feedback through surveys, user testing or analytics tools . Then, use this information to make informed design adjustments that enhance the usability and appeal of your site. This might include moving buttons, to make it easier for users to commit to an action on your site. Or it might mean changing the layout of a product page to make it clearer to see what you're selling and the price. Offering personalized experiences can also set your small business apart when it comes to your website UX. Customization could mean allowing users to set up their own profiles or providing tailored product recommendations based on browsing history. Tailoring the user experience to individual needs can significantly boost engagement. Personalization can range from customized product recommendations to remembering a returning visitor's name. A user-centric website is also a high-performing one. It loads quickly, functions properly on all devices and doesn't leave users waiting. 05. Make sure of accessibility for all users Your website should be accessible to everyone, including those with disabilities. This means designing for various devices, potentially designing a responsive website or making your site more mobile friendly. It's important to consider things like color contrast for readability and alt text for images. Designing for accessibility not only widens your audience but also demonstrates social responsibility as as mall business owner and brand. It's the right thing to do. "As soon as the user makes their website accessible, the door to the population of people with disabilities, which includes about a billion people, opens. There is tremendous business potential here, alongside the creation of a space that everyone is welcome to take part in and enjoy." - Nir Horesh, head of accessibility at Wix.com 06. Plan high-quality and relevant content The content on your site must be relevant to your audience's interests and needs. It should provide value, whether that's through informative blog posts, product descriptions or helpful how-to guides related to your industry. Keeping content fresh and updated is also important for engaging visitors and improving your SEO. Focus on writing and including copy and visuals that engage your audience. Remember the importance of relevance and clarity in communicating with your visitors. Visuals can make or break your website's appeal so use high-resolution images that reflect your products or services in the best light. At the same time use your content to guide users towards taking action with clear CTAs like 'Buy Now,' 'Learn More' or 'Contact Us.' You might also want to consider starting a blog or checking out these 7 things you can do in 30 seconds using Wix’s AI image tools . 07. Use professionally designed website templates Using website templates to design and build your site can be a time efficient way to design website, especially if you're not a web design and have no web design experience. Use a website builder, like Wix and you can choose from hundreds of pre-designed templates for your site. Choose from: eCommerce website templates Service business templates Blog templates 08. Hire a web designer, if necessary Hiring a web designer might be an option to consider, depending on the complexity of your site and web design plans. A web designer can help with creating custom designs and optimizing for accessibility. They might also be necessary if you're hoping to combine custom web design with advanced site functionality. However hiring a web designer is not necessarily essential when it comes to making a website. Most website builders make it easy to create a stunning, functional website with little to no design knowledge. 09. Optimize for search engines (SEO) A well-designed website should always be optimized for search engines. Think clear structure, relevant content and fast loading times – these factors may influence SEO ranking. Great content is at the heart of SEO and a key element of your web design. SEO-optimized longer. Keep your content fresh and monitor your website's performance, including rankings and traffic sources, to stay ahead of the game. According to Mordy Oberstein, Head of SEO Branding at Wix.com Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. You don't have to be an SEO expert to make sure that your web design is SEO friendly. Plus the SEO assistants that come with some website builders, can help you make sure your site has its basic SEO optimizations in place. 10. Test, test and test your website Website testing, both of how it looks and works is something that should happen throughout every part of the web design process for your small business. You need to know how your target audience will react to your branding, the UX of your site and its functionality. You can do this through focus groups, using external auditing tools or by inviting groups of potential users to test for you either for a paid amount or in return for a product or service trial. Sometimes even the best planned websites, fail in testing or issues arise that can be caught once a site is fully up and running. Be inspired by our round-up of web design quotes . Web design tips for small businesses FAQ How often should I update my website? Regular updates keep your website fresh and can improve SEO. Aim for minor updates every few websites and a more significant review quarterly. Can I use free images on my website? Yes but make sure they're royalty-free or have a Creative Commons license. Images within the Wi editor are, for example. Should my small business website have a blog? A blog can boost SEO and establish your expertise. If you have the resources to maintain it with quality content, it's a valuable addition to your site. How can I make sure my site loads faster? Optimize image sizes (for example Wix compresses all user images to Webp for better performance), minimize code (also a given with Wix), use caching (Wix does automatically for all its user sites) and consider a content delivery network (Wix uses many globally located CDNs) to improve loading times.