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The perfect domain is just a click away: claim your domain →   Your website is growing but chaos can creep in fast. Blogs stores and support pages all compete for attention. Subdomains create separate spaces for each section keeping your site organized and easy for visitors to navigate. Secure your perfect domain in just a few clicks with Wix.  Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What is a subdomain? Subdomains are prefixes added to your main domain name that let you create dedicated areas of your website like blogs, stores, support platforms or regional/language versions. They work like mini-sites under your main domain, offering flexibility for organization, targeted content, security and testing new features. While subdomains can improve niche SEO and help with user navigation, they often need separate setup, infrastructure and tracking. Deciding between a subdomain and a subdirectory depends on how your content relates to your main site and your SEO goals. You’ll learn: How subdomains work and connect through your DNS Common uses like blogs, stores, forums and regional sites Pros and cons of subdomains for SEO and website management Best practices for naming, branding, content and security How subdomains compare to subdirectories Steps to create and track a subdomain What is a subdomain? A subdomain is a prefix added to a domain name to separate a section of your website. Site owners primarily use subdomains to manage extensive sections that require their own content hierarchy, such as online stores, blogs, job boards or support platforms. Subdomains function as sites under your main domain, letting you build a specific section without affecting the focus of your primary site. Because they’re distinct from your domain extensions , subdomains may require their own content management, SEO work and website infrastructure. Learn more: What is a domain?   Parts of a domain What is a URL? Regardless of your purpose for creating a subdomain, optimize your subdomain name to clearly signal your standalone site’s purpose. Plus, ensure you’re working with an SSL certificate provider that provides subdomain protection. While choosing a domain name is one of the first steps you’ll make when creating a website, you can create a subdomain at any time. Registering a domain name gives you the rights to unlimited subdomains, including anything from “abc.” to “xyz.” This list of best domain registrars will help you accomplish this. Learn more: Best SSL certificate providers How subdomains work Subdomains work through the Domain Name System (DNS), which acts like a map for the internet. When someone types a subdomain into their browser, DNS tells the browser which server to contact to load the content. Each subdomain is connected to a DNS record, usually an A record or a CNAME record. An A record links the subdomain directly to a server’s IP address. A CNAME record points the subdomain to another domain which then resolves to a server. The right record depends on whether the subdomain shares the same server as your main site or uses a separate service. After updating DNS, it takes time for the change to spread worldwide—this is called DNS propagation. During this period, some users may still see the old site or encounter errors until the new records take effect. Each subdomain can have its own website infrastructure including server configuration, SSL certificates and content management system. This independence lets the subdomain act like a mini-site while still being part of your main domain. Learn more: What is DNS? What is TLD? What is a subdomain used for? Subdomains are often used to organize a website's content into different sections. For example, a company might use a subdomain for its blog, another subdomain for its support forum and another subdomain for its online store. Subdomains can also be used to create sub-websites that are related to the main website. For example, a university might use a subdomain for each of its campuses, or a news website might use a subdomain for each of its different sections, such as sports, business and entertainment. Why use a subdomain Subdomains let you set up separate areas for different parts of your site. They make it easier to stay organized, reach specific audiences or test new features without affecting your main site. Here’s why they’re useful: Organization of a website Subdomains can be used to separate content for different audiences, such as blogs, online stores or support forums. This helps organize a website's content into different sections, making it easier for visitors to find the information they are looking for. Branding Subdomains can be used to create sub-websites that are related to the main website, which can help to strengthen the brand. For example, a university might use a subdomain for each of its campuses, or a news website might use a subdomain for each of its different sections, such as sports, business and entertainment. This helps target the right audience. SEO Subdomains can help target specific keywords and niche audiences, giving you more opportunities to rank in search results and expand your website's reach. However, it’s important to understand the trade-offs. Search engines often treat subdomains as separate websites, meaning the SEO authority of your main domain does not automatically transfer. This requires building backlinks and domain authority from scratch. A real-world example illustrates this: Alex Lloro, founder and managing director of All Marketing Services, shared how his company initially hosted its blog on a subdomain. While blog posts got traffic, the service pages remained flat. After migrating the blog to a subfolder, example.com/blog, the authority flowed into the main site, improving rankings for both blog and service pages: "It's easy to assume blog.example.com and example.com/blog are the same. Search engines and users interpret them differently. Search engines view subdomains, blog.example.com, as a separate entity from your main site. Your blog won't directly reinforce the authority of your primary domain. On the other hand, if your content is in a subfolder, example.com/blog, all the SEO equity flows into your main domain." Google’s John Mueller has echoed this nuanced approach, saying that a subdomain works when the content can stand on its own, but content tightly connected to the main site is better on a subfolder . He also noted that subdomains can complicate technical setups like Search Console verification, analytics tracking, DNS and hosting. Security Subdomains can be used to isolate different sections of a website from each other. This can help to improve the security of the website, as a hacker who gains access to one subdomain will not necessarily be able to access the other subdomains. Navigation Subdomains can help improve website navigation by making it easier for users to find specific content. By segmenting vast amounts of information into distinct subdomains, visitors can find what they're looking for more quickly without feeling overwhelmed. Track marketing campaigns Subdomains are a useful tool for tracking marketing campaigns across specific areas of a website. By setting up a dedicated subdomain for a campaign, businesses can monitor traffic, engagement and conversions more effectively. This allows for precise analytics and helps refine strategies to achieve better results. Target audiences Subdomains help you connect with specific audiences by creating dedicated sections of your website for different demographics, regions or languages. For example, use en.example.com for English-speaking users, fr.example.com for French speakers or eu.example.com for European visitors. Staging or development sites Subdomains are often used by developers to test new features or redesigns before going live. For example, staging.example.com allows your team to safely preview changes without affecting your main website. Subdomains: Pros and cons Subdomains: pros Subdomains: cons Keeps your site organized:  Subdomains separate parts of your business like a blog or shop while staying under your main brand. Can split your SEO strength:  Search engines may treat subdomains as separate sites, so authority and rankings don’t always carry over. Lets you tailor content:  Customize content for different audiences or regions (e.g., fr.yoursite.com) without building a new site. Adds management complexity:  Each subdomain usually needs its own setup, meaning more time on maintenance and updates. Gives you room to experiment:  Launch new campaigns or tests on a subdomain without affecting your main site. Might confuse visitors:  Not everyone realizes a subdomain is part of your brand, especially if the name isn’t obvious. Supports scalable growth:  Subdomains help create a flexible site structure as your business expands. Tracking can get tricky:  Without careful analytics setup, it’s easy to lose track of subdomain performance. Subdomain examples Now that we’ve answered the question “what is a subdomain,” let’s look at a few examples of when to use a subdomain: 01. Ecommerce Due to the complexity of online stores, businesses often choose to create a separate site architecture to handle transactions. This distinction allows companies to offer different functionalities than the main site needs or has available. The store.playstation.com subdomain, for example, is a platform where users can purchase games for their consoles. 02. Mobile Online platforms that require an overhaul to perform well on mobile devices usually host their mobile sites under dedicated subdomains. For example, Facebook crafted a distinct interface for its mobile users under m.facebook.com. The company shaped the layout to fit a mobile device’s oblong shape. 03. Location Companies providing localized or geo-specific content can easily do so using subdomains. For example, Yahoo curates UK-related news using uk.yahoo.com and US-related news on us.yahoo.com. 04. Audience Subdomains allow businesses to create unique sites targeting distinct audiences and even password-protect them if needed. While most Lyft users dwell in the ride.lyft.com subdomain, those interested in the company’s self-driving initiative can visit the autonomous.lyft.com subdomain. 05. Blog Because blogs often target topics and keywords not directly related to the rest of the site, you might consider situating your blog on a subdomain. The Library of Congress massive site caters to a different audience than its blogs. So, blogs.loc.gov hosts hundreds of articles on a different interface where readers can browse and search for their desired content. 06. Support When Frequently Asked Question pages don’t thoroughly answer all customer questions, site owners can create a dedicated support platform under a subdomain. This organization can make the platform easy to navigate and better optimized for search engines. A quick glance at support.wix.com shows that the platform’s subdomain has a unique, carefully-designed and complex structure that addresses users in need of assistance. 07. Content Sites that craft extensive, highly-branded content for certain subjects often choose to work with dedicated subdomains. Products, films, teams and publications with divergent content might use subdomains to distinguish their brands from the umbrella organizations. As one would expect, the content found on The New York Times functions drastically differently from the content found on NYT Cooking ( cooking.nytimes.com ). Separating the content allows each brand to signal its own authority to search engines. 08. Language Creating independent subdomains for each language enables organizations to keep their web addresses clear and cohesive. This is a common practice in international SEO . For example, Wikipedia has a separate subdomain for each language. Interestingly, the es.wikipedia.org homepage differs not only in language from the en.wikipedia.org homepage but also in content. 09. Forum Due to the intricacy of online community building, forum creators commonly use dedicated subdomains. Take wordreference.com: the root domain stands as a bilingual dictionary. However, forum.wordreference.com is a place for users to ask questions and discuss the meaning and proper use of terms and phrases that have yet to make it into the root dictionary. 10. Function Amazon created a subdomain for their AmazonSmile initiative. Whenever a user shops on smile.amazon.com , Amazon donates 0.5% of eligible purchases to the charity of the user’s choice. 11. Product Businesses with multiple products often use subdomains to create clear, dedicated spaces for each offering. This keeps services organized and makes it easier for users to find exactly what they need. For example, platforms can separate different features like chat, file sharing or analytics into subdomains such as chat.example.com or analytics.example.com. This approach simplifies navigation for users while keeping everything connected under one brand. 12. Academy/knowledge Subdomains are ideal for hosting educational content, training materials or knowledge hubs. They can be used to share tutorials, certification programs or video lessons, such as academy.example.com. This provides a dedicated space for learning without cluttering your main website. How to create a subdomain Before you set up your subdomain, you’ll need to know how to register a domain name . If you already have one, follow the steps below: Go to the Domains page. Click Connect a domain you already own. Select the site you want to connect, then click Next. Click “connect a subdomain” at the bottom of your screen. Enter the subdomain you want to connect (e.g. blog.mystunningwebsite.com). Click Next. Subdomain best practices By following a few best practices, you can create subdomains that are efficient and user-friendly, saving you time and headaches down the road. Pick short clear names : Use names that describe exactly what the subdomain is for. Avoid vague or overly long names—they confuse visitors and search engines. Keep branding consistent : Match colors, logos and navigation menus with your main site. This helps users recognize the subdomain as part of your brand and keeps the experience seamless. Create unique content : Don’t copy pages from your main site. Each subdomain should have a distinct purpose. For example, a support subdomain can host FAQs, guides and troubleshooting tips that don’t appear elsewhere. Set up internal links : Link between your main site and subdomains wherever relevant. Cross-linking improves navigation for users and helps search engines understand the relationship between your sites. Secure your subdomain : Use SSL certificates and update security settings for each subdomain. Treat it like a standalone site when it comes to protection. Plan analytics and tracking : Track traffic, conversions and engagement separately for each subdomain. Connect analytics to your main account to see the full picture and avoid losing insights. Consider SEO from the get-go : Figure out if your subdomain will focus on specific keywords or audiences. Plan your URLs, metadata and sitemaps with this in mind so you don't run into problems later on. What's the difference between a subdomain and a subdirectory? Whereas search engines see a subdomain as separate from its domain, a subdirectory (also known as a subfolder) is a website organizational folder that nests inside a domain. Content in each folder will often share a common keyword intent  but elements like the menu and navigation will be the same menus as the main site. Separating content under a subdirectory instead of a subdomain shows search engines that the content it supports sits on the root domain. Site owners should take SEO and overall planning into consideration when deciding if a subdomain or subfolder will work best. And as technical SEO consultant Nikki Halliwell  explains, "When you're creating or migrating to a new subdomain or subfolder your team should be “aware of what you're doing and why you are doing it. That includes everyone from internal stakeholders as well as the dev teams." Subdomain vs subdirectory: quick comparison Feature Subdomain Subdirectory URL structure blog.example.com example.com/blog How search engines see it A separate site, builds its own SEO authority Part of your main site, shares authority Best for Projects or content with a different focus Related content that supports your site's main topic SEO impact SEO authority doesn’t pass to main site; you build it from scratch SEO authority flows to the main site, helping the whole site grow Setup complexity A bit of a project: think DNS, SSL, tracking—it’s more involved Super simple—uses your existing site structure Use cases Forums, regional sites, unique campaigns and dedicated microsites Blogs, product or service categories, team or internal pages When is a subdirectory better than a subdomain? If you have a complex part of your site that complements the domain as a whole, then a subdirectory could better facilitate your goals over a subdomain. Niche-relevant blogs, product listing pages, and team profile pages are all good use cases for when a subfolder could work well for a website. For instance, a general pet adoption agency may want to create category pages in subdirectories for their cat and dog content to signal to Google that these pet adoption types are related. This makes sense for Google and users because each new folder aligns with the overall goal of the site. Rusty Rich, the president of Latitude Park, adds: "My advice: if you're planning multiple locations or services, go with subdirectories from day one. Your SEO authority stays consolidated, and you won't need an expensive migration later when you realize subdomains are splitting your ranking power." When is a subdomain better than a subfolder? You may want to consider using a subdomain instead of subfolder if you have: A complex part of your site that delivers value for your overall brand offering but does not directly align with the main content of your domain. A bulk of content that requires dedicated technical infrastructure which can be best served by a unique CMS  or UX. For example, if a dog adoption agency was doing a special project where they were partnering with a cat adoption agency, they may want to create a subdomain dedicated specifically to that project. Splitting content out in this way can help ensure that Google’s understanding of the core purpose of the TLD (in this case ‘dog adoption’) is less affected by content on the subdomain (in this case ‘cat adoption’). Learn more: URI vs URL How to make a website .org vs .com What is a subdomain FAQ Are subdomains free? No, subdomains aren't free. They're typically included in the cost of your domain name registration or web hosting plan. However, some domain registrars and web hosting providers may charge an additional fee for subdomains. Subdomains are treated as separate websites by Google, so they need to be hosted on separate hosting plans. What's an example of a subdomain? A subdomain is a prefix that comes before the root domain. It's often used to organize a website's content into different sections. For example, the subdomain blog.example.com is a subdomain of the main domain example.com. Are subdomains necessary for a website? Subdomains aren't necessary for creating a website. However, they can be useful for organizing a website's content, strengthening its brand, improving its SEO and improving its security. How many subdomains can I have with my domain? The number of subdomains that you can have with your domain depends on your domain registrar or web hosting provider. Some providers allow you to have unlimited subdomains, while others limit the number of subdomains that you can have. What is the most common subdomain? The most common subdomain is www. It's used to serve the main website. Other popular subdomains include blog, shop and mail. What are good subdomain names? Good subdomain names are short, easy to remember and relevant to the content of the subdomain. Here are some additional tips for choosing a good subdomain name: Avoid using hyphens and numbers in your domain name. Choose a subdomain name that is supported by all major web browsers. Before you choose a subdomain name, do some research to learn more about the different subdomains available and the pros and cons of each one. Do subdomains affect SEO? Yes — and in potentially positive or negative ways depending on how a subdomain is set up and managed. Here are some things to consider: May dilute domain authority Can be used target specific audiences or topics Require separate SEO strategies May compete with main domain for rankings, watch cannibalization Can help organize content by intent Impact internal linking structure, opportunity to make it more strategic Affect crawl budget allocation, with more content Influence site architecture, with more pages Do subdomains need separate hosting? Subdomains typically don't need separate hosting because usually they're hosted on the same server as main domain and share the resources of the primary hosting account. But it depends on your hosting plan and provider. Can I use subdomains for different languages or regions? Yes, you can use subdomains for different languages or regions. It's a common practice in international SEO and can help with targeting specific markets or languages. An example would be — fr.example.com. Language specific subdomains means tailored content per region or language, providing a better experience for visitors. They should be used with hreflang tags for better SEO. How do subdomains affect site navigation? Subdomains can significantly impact site navigation and here's why: They often require separate navigation menus May need cross-linking between subdomains Can create distinct user experiences Might require a global navigation system May affect user flow and site structure Can complicate breadcrumb navigation Might require domain-specific search functionality Can influence information architecture May need clear indicators of subdomain switches Can affect user expectations of site consistency How to know if a domain is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . This is always the best way to c heck how a domain name is available or not. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .  What are examples of top-level domains? The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk .

Design high-end sites with efficiency on Wix Studio. Start creating today → When you’re in the business of building websites for clients, choosing the right website builder  makes all the difference. It’s not just about building design-forward sites anymore—it’s about scaling efficiently, collaborating seamlessly and delivering results that wow.  That’s why the Wix Studio  vs. Duda conversation matters. Both platforms are heavyweights in the web creation space, but take different approaches to design flexibility, workflow management and client collaboration.   In this post, we’ll compare Wix Studio and Duda across features that actually move the needle for marketers, agency owners, developers or anyone who creates websites for others professionally. From responsive design tools, CMS capabilities and dev-friendly features to the not-so-obvious stuff like pricing transparency, client handoff and ecosystem support—by the end, you’ll have a clear picture of which builder is right for you. If you’re entirely new to website building, check out our guide on how to make a website from scratch . Meet the platforms: Wix Studio vs. Duda Before we get into features, let’s take a quick look at what each platform brings to the table, and who they’re really built for. Wix Studio Wix Studio, one of the  best website builders for designers , is built for professional website creators who want full creative freedom without being boxed in by code or platform limitations. It includes 375+  responsive templates , Figma integration and a powerful suite of AI tools designed to speed up your workflow from design to delivery.  The platform is especially strong for growing agencies managing multiple clients. With reusable components and templates, you can reduce production time without sacrificing quality. Developers also benefit from features like a cloud-based IDE and headless solution , all working alongside the visual builder for maximum flexibility.  For agencies that need predictable pricing, Wix Studio's all-inclusive plans (with built-in eCommerce) help eliminate surprise costs when clients are ready to scale their online stores. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Duda Duda is a strong fit for agencies that prioritize white-label solutions, offering everything from custom platform domains to branded client communications, so you can present the platform as your own proprietary tool. Its zero-transaction-fee policy makes it a compelling choice for eCommerce projects where transaction costs eat into profits, especially for higher-volume online stores with tight margins.  For teams that need detailed control over client access, Duda’s granular permission system lets multiple stakeholders update specific sections of a site—while keeping the overall design intact and protected. Now that you’ve met the platforms, let’s see how they stack up feature by feature. Wix Studio vs. Duda features comparison Here’s how Wix Studio and Duda go head-to-head on the tools and features that shape your daily workflow: Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce capabilities SEO and marketing App marketplace and plugins Native deep functionality Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure: how do Wix and Duda compare? Wix Studio benefits from being part of the wider Wix platform, giving it access to a fully-managed multi-cloud hosting  solution, global CDN  coverage and multiple layers of DDoS  protection. Its infrastructure is powered by Google Cloud, AWS and Fastly, ensuring high performance, speed and reliability across the board. With a 99.99% uptime  guarantee, Wix Studio supports automatic disaster recovery, so sites remain operational even during peak traffic surges. A global CDN with over 200 nodes also helps content load quickly, no matter where your visitors are located. On the website security  front, Studio includes HTTPS and automatic SSL , giving clients a strong foundation right out of the box. Duda also offers a fully-managed hosting environment, making website management  simple and reliable. It uses AWS as its hosting infrastructure and offers a 99.99% uptime guarantee. For content delivery, Duda relies on Amazon's Cloud Front CDN, helping ensure fast web performance  globally. Security features include SSL certificates, automated DDoS mitigation, data encryption and automatic data protections, offering a secure foundation for its users. Bottom line: why infrastructure matters Both platforms offer secure, reliable hosting, but Wix Studio stands out with free website hosting , extensive global CDN reach and domain name  management. For agencies managing client sites at scale, the combination of Google Cloud, AWS and Fastly ensures top-tier performance you can count on—without needing to think twice about infrastructure. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix Looking to get started fast? Use our  domain name search  to secure your URL or try the domain name generator  if you need a little creative inspiration. 02. Design and creative control: how much creative control do you really get? When designing at scale, the right tools can make or break your workflow. Let’s see how Wix Studio features  compare against Duda when it comes to design flexibility, customization and speed—plus how both platforms support creative trends like the  color of the year 2025 .  Wix Studio Design  stands out with a responsive  drag-and-drop editor  that automatically adapts designs to every screen size. Designers can take advantage of built-in, code free  web animations  and effects, like web gradients , custom cursors , text masks and even WebGL effects, all available directly within the editor.  Integrations with tools like Lottie and Rive make it easy to build motion-rich, standout experiences without leaving the platform or installing anything extra.  For those who want even more creative control, customized CSS  is also available.  Wix Studio also comes with advanced layout tools—such as Section Grid, CSS Grid, Repeaters and Flexboxes—so you can structure your sites exactly the way you want. To speed things up, Wix Studio includes time-saving features like components, text themes, color palettes  and the ability to save entire site templates for future projects. Its Figma-to-Studio plugin  lets you turn your designs into fully functional websites with a single click, and with access to over 375+ fully customizable website templates , you can move fast—or go pixel-perfect. Duda also offers a responsive  drag-and-drop  editor with code-free animations and effects built-in. However, access to custom code is limited to Team plans or higher. Duda allows you to create and reuse custom sections across multiple sites, which can also be shared with team members or clients to make the site building process more efficient. While Duda does support Lottie, it does not currently offer a Figma integration. Its template library includes around 57+ templates for getting started. Bottom line: more power in the hands of designers Both platforms offer flexible, visual design tools, but when it comes to web design , Wix Studio goes further in giving professionals the freedom to build visually rich, highly customized websites from a single platform. Between its extensive template library, advanced layout capabilities, reusable design assets and Figma integration, Wix Studio delivers the kind of control and creative flow today’s pros need to stand out in the design world. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features: smarter site building, start to finish AI is changing the way websites get built—from content to code structure. Let’s take a look at how Wix Studio and Duda use AI to streamline the process and power your workflow. Wix Studio AI comes packed with AI tools built to simplify your workflow, every step of the way. You can resize sections in a single click with responsive AI, generate tailored code and troubleshoot issues using the AI Code Assistant, or instantly create and edit visuals right inside the editor using  AI image generation .  Need to write optimized content? Use the AI text generator to get copy ideas fast, or turn to SEO efforts. Content-heavy sites benefit from AI-built CMS  collections, just enter a few key details and Wix Studio will auto-generate a full structure with sample items, or help you customize prebuilt collections. To help you get a head start on layout and planning, the visual sitemap and wireframe generator  lets you map out site structure and flow before jumping into design mode—so you’re always building with purpose.  Duda also provides a range of AI tools that generate copy, site-wide SEO tags and alt-text or entire site sections. Duda’s AI can instantly generate site-wide Meta Tags in a click as well as automatically add business context to future content prompts after the first input. You can also use it to optimize product and category descriptions, make quick edits, and get suggested text in seconds. While Duda offers a selection of helpful AI tools that can save designers time, Wix Studio’s suite of AI tools is far more comprehensive and spans a much greater portion of the website creation process. Its capabilities are deeply embedded throughout the workflow—from structure and design to breakpoints and content—making the entire creation process smarter, smoother and more scalable. Bottom line: built-in intelligence that goes further Both platforms offer AI tools to help streamline the website development process, but Wix Studio’s capabilities are more extensive and deeply integrated. From layout and breakpoints to visuals, content and structure, Wix Studio’ AI supports you throughout the entire workflow, making your process more efficient, scalable and future-ready. "Let's say you're a web designer, and you need to present a website structure to a client whose imagination is very lacking. Generative AI can create images and write copy for your early drafts. Instead of using placeholder text like Lorem Ipsum, you can provide a more realistic example of how the website will look." - Shachaf Rodberg, Wix marketing trend analyst See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI 04. Scalability and dynamic content: building sites that grow with you  When projects grow in size or complexity, having a flexible content management system makes all the difference. Here’s how Wix Studio and Duda stack up when it comes to scalability , dynamic workflows and managing structured content at scale. Wix Studio CMS  is a comprehensive and built-in solution that gives you the flexibility to create content once and reuse it across pages, projects and clients. You can build dynamic landing pages , collections and repeaters—so updating content is seamless and doesn’t interfere with your existing design. The platform also supports  dynamic content  at scale with reusable assets, letting you save and repurpose components to streamline your workflow.  Wix Studio users can manage up to 10 million CMS items, making it a powerful solution for high-growth, content-heavy and developer-driven web applications. Learn more about Wix Studio's collection storage limits and quotas → Use global sections to create a section once and deploy it anywhere across your site for design consistency, and manage your entire visual system in the Site Styles panel—where you can control typography , colors, page transitions and layout width. It’s a centralized way to apply cohesive design across even the most content-heavy sites.  For growing projects or clients with large databases, Wix Studio also includes AI tools that help manage and organize content more efficiently. Need even more control? Developers can tap into Wix data  API s to manage CMS content with code, and enterprise users get access to account-level CMS features for managing high-volume sites with precision. Duda includes an Internal Collections system—its version of a CMS—which allows you to create dynamic pages directly in the editor, without needing third-party integrations. Each entry in a collection gets its own unique URL, supporting SEO best practices and allowing for organized functionality. Duda offers Dynamic Page templates for common use cases, pre-connected to Internal Collections for faster setup. However, access to CMS features is limited on the Team plan, with more robust functionality reserved for Agency plans and above. Bottom line: a smarter system for scaling content While both platforms offer dynamic content capabilities, Wix Studio’s CMS is more robust, flexible and scalable across teams, use cases and skill levels. With integrated dynamic content tools, advanced design controls and developer-ready APIs, Wix Studio makes managing high-growth sites easier—whether you're building dynamic landing pages, full-scale applications or exploring the difference between static vs. dynamic websites . Learn more:  Website builder vs. CMS Best content management systems What is web design? What is CMS in web design? Wix headless CMS 05. Collaboration and client management: tools that keep you and your clients in sync  When you’re working with teams, or managing multiple clients at once, the right platform can make collaboration smoother and client handoff a breeze. Here’s how Wix Studio and Duda support your day-to-day operations behind the scenes. Wix Studio management tools include a robust set of features designed to help you work faster with your team and give clients a seamless experience.  Team features like role-based permissions, concurrent editing and on-canvas commenting make it easy to collaborate in real time. You can also speed up production by sharing design libraries, custom templates, reusable widgets and pre-built sections across team members and projects. Client management is just as thoughtful. The built-in client kit includes customizable tutorials and onboarding guides, along with automated client reports and a dedicated content mode, which lets clients update text or images without changing the layout. For large-scale clients or agency operations, Wix Studio also offers an enterprise solution, allowing client teams to manage thousands of sites, roles, permissions and SSO access from one centralized dashboard. Duda offers collaboration and client management features tailored for professional website creators. The platform's team-focused tools include customizable user permissions, site comments for contextual feedback, and asset sharing to save time and maintain brand consistency across projects. For client management, Duda provides white label solutions, automatic client reports, and native client billing tools. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication.  Bottom line: built for teamwork, optimized for clients Both platforms offer strong tools for managing teams and clients, but Wix Studio takes the lead with its unified workspace, mobile app for on-the-go control and built-in Wix Studio management tools like the client kit and content mode. Whether you're scaling your agency or supporting a high-touch client base, Wix Studio offers more built-in flexibility to keep collaboration moving and client experiences professional. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio Need ideas for your next project? Explore real examples and creative use cases in our Wix Studio inspiration  gallery.  06. Ecommerce capabilities: sell smarter, scale easier W hether you're building an eCommerce website  for a small business, learning how to sell online  or making an online store  for a client, your platform’s eCommerce capabilities need to go beyond just “add to cart.” Here’s how Wix Studio and Duda compare when it comes to selling online. Wix Studio comes with a built-in Wix Studio eCommerce  platform, offering tools that let you create fully customized shopping experiences. From personalized product categories to tailored checkout flows and AI-generated product descriptions, everything is designed to streamline both store management and the customer journey. APIs and SPIs are available for added customization and  omnichannel retail  features let you connect stores to marketplaces like Amazon, eBay, Google Shopping, Facebook and Instagram. A standout feature is the multi-vertical cart, which allows customers to add services and products to the same cart—ideal for businesses that sell both. On the backend, you’ll find over 100 secure, globally recognized payment solutions  including credit cards, Apple Pay, Tap to Pay and more. Shipping is fully customizable, and you can localize the experience with native language, currency and tax settings. The platform also includes a centralized eCommerce dashboard, streamlined order fulfillment tools and rev-share earning opportunities with Wix Payments . Duda also supports a wide range of selling use cases, including physical products, digital goods, services, tickets, vouchers and donations. Subscription options are coming soon. It offers essential store management features like inventory management , automated shipping, product filtering and search tools. Duda doesn’t charge platform transaction fees (note: payment gateway fees still apply) and it works with 74 payment gateways by default—Stripe and PayPal being the most common. For higher-tier plans, API access is available for custom payment solutions. AI features are also included to help generate product and category descriptions faster. Bottom line: built-in tools that go beyond basics While Duda offers flexibility and avoids transaction fees, Wix Studio stands out with a more powerful and all-inclusive Wix Studio eCommerce solution. With built-in selling features on every plan, deeper multichannel support and smart tools for both customization and growth, Wix Studio gives creators and agencies more ways to succeed in the ever-evolving eCommerce space. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing: build it right, help it rank A great website isn't just about looking good—it also needs to get found. Both Wix Studio and Duda offer tools to help you climb the search rankings, but Wix Studio delivers a more integrated and scalable approach to SEO and marketing. Wix Studio equips you with a professional-grade Wix Studio SEO  toolkit that includes custom meta tags, dynamic XML  sitemaps and the ability to add custom code when needed. You also get direct connections to leading platforms like Semrush, Google Search Console, Google Merchant Center and Business Profile—making it easier to manage your entire strategy from one place. These integrations help streamline SEO and campaign workflows for agencies and advanced users. Inside the editor, you’ll find built-in keyword research tools,  SEO features recommendations and mobile optimization capabilities—all designed to save time and boost performance. The AI meta tag generator  simplifies content optimization, while the integrated  blog maker gives you everything you need to create and manage a content-rich website. And if you're just getting started, Wix Studio has your back with resources on  how to start a blog , plus 375+ customizable templates, including blog templates ,  to jumpstart your strategy. To support continuous growth, the Wix SEO Hub  offers expert-led education through tutorials, webinars and podcasts—perfect for leveling up your skills. Plus, built-in web analytics  deliver insights into website traffic, user behavior  and performance with no extra setup required. Duda also provides a solid set of SEO tools geared toward automation. Its AI features can instantly generate page titles, meta descriptions and alt-text. You’ll also get an SEO overview to flag optimization opportunities and built-in support for Google Core Web Vitals and PageSpeed. With 99.9% uptime, your content stays online and indexable. Bottom line: more power, more visibility While Duda offers a good base of SEO features, Wix Studio stands out as one of the  best website builders for SEO . With advanced SEO tools, native Wix Studio marketing integrations, keyword research and a full suite of AI and educational resources, Wix Studio is built to help you rank higher, create smarter and scale faster. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins: customize and expand your capabilities W hen it comes to extending your site’s functionality, both Wix Studio and Duda offer flexible plugin options. Wix Studio supports two types of plugins to extend business solutions: site plugins and dashboard plugins. Site plugins add custom features to the website front end, and dashboard plugins customize the Wix Studio dashboard for a smoother user experience. Developers also have the opportunity to create and sell full-stack applications on the Wix App Market , gaining access to millions of users. These tools work hand-in-hand with  Wix Studio marketing integrations , giving you more control over everything from client management to campaign performance—no third-party patchwork required. Duda also offers a wide range of plugin support and leans heavily on this model to extend its core product. You can add both front-end and dashboard plugins, but unlike Wix Studio, many of these features are available only through paid add-ons. This can require multiple tool subscriptions to fully power your site. Developers can also build their own apps and services to sell on the Duda App Store, connecting with over 20,000 digital agencies and providing monetization opportunities. Bottom line: more built-in power with Wix Studio While both platforms support robust plugin ecosystems, Wix Studio offers more out-of-the-box flexibility with fewer add-on requirements. Its dual plugin system—plus access to the expansive Wix App Market—makes it easier to tailor both your site and dashboard experience without stacking on extra subscriptions. Add in seamless Wix Studio marketing integrations, and you get a solution that’s more unified, scalable, and easier to manage as your business or client base grows. Duda provides solid plugin functionality, but for many must-have tools, you’ll need to turn to third-party apps—often at an additional cost.  Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps  or dive straight into our guide to build Wix apps  that scale your business. 09. Native deep functionality: build smarter with dev tools and business solutions Wix Studio isn’t just for designers—it’s also a powerful platform for developers. With advanced dev tools and integrated business solutions, it helps teams build, scale and ship faster without relying on third-party workarounds. Wix Studio offers a powerful development ecosystem built to support full coding freedom. With a cloud-based IDE, AI Code Assistant and no-setup environments for development, testing and production, you can build confidently without the typical dev hurdle. Developers can leverage Wix Headless APIs to connect core business functions—like eCommerce, events and more—into any tech stack, making Wix Studio Developers  a great fit for teams seeking scalable and customizable solutions. Beyond development tools, Wix Studio business solutions  come built-in and ready to go. Whether you need event management, booking capabilities, online stores or payment processing, these features are native to the platform—no need for third-party apps or complex integrations. You get the flexibility to choose the tools you want without sacrificing ease of use. Duda also supports business features like scheduling, online stores and event tools, though many of these require third-party services or external plug-ins. Developers can build custom widgets or tap into Duda’s Partner API to create white-labeled tools tailored to client needs. Duda also offers headless content management, particularly for blogs, with support for full CRUD operations and automation via API—no interface needed. Webhooks allow real-time updates, while the Connected Content Library syncs external data sources to Duda widgets for consistent, centralized content. Bottom line: flexibility meets functionality  Both platforms support developers—but Wix Studio makes it easier to build at scale. With built-in business tools, robust dev features and fewer dependencies on third parties, Wix Studio offers a streamlined way to create fully customized, powerful digital experiences that grow with your needs. Want to see it in action?   Watch this Wix Studio tutorial on how to work with plugins and slots in Wix Studio and learn how to extend your site’s functionality with total flexibility. 10. Enterprise and large-scale solutions: build to scale W hen you're managing multiple sites or operating at scale, the right platform makes all the difference. Both Wix Studio and Duda offer enterprise-level solutions—but Wix Studio brings extra firepower to the table. Let’s take a look. Wix Studio Enterprise  is built specifically for large organizations that need power, flexibility and control. It supports multi-site management with tiered permissions at the account, group or site level for everything from CMS access and asset libraries to analytics and performance monitoring. You'll get built-in enterprise-grade security, a centralized dashboard for full visibility and 24/7 priority support, along with a dedicated account manager to help streamline your operations. The platform also includes advanced design tools and customizable templates to support high-impact, fully branded site creation at scale. For teams looking to upskill, the  Wix Studio Certification  program is another standout—offering training and validation for professionals building at an enterprise level. Duda also supports large-scale operations and targets agencies, franchises and teams with its own enterprise offering. One of its biggest strengths is comprehensive white labeling, which allows agencies to fully rebrand the platform. Duda includes multi-site management, team collaboration features, enterprise security and personal support from a dedicated account manager. Like Wix Studio, it offers 24/7 VIP support. Bottom line: enterprise, elevated Both platforms cater to high-volume, enterprise-grade needs. But Wix Studio Enterprise sets itself apart with a powerful blend of advanced design tools, built-in CMS and analytics tiering and deep customization options—all designed to keep your brand consistent and your workflows scalable. Add to that the professional growth that comes with Wix Studio Certification, and it’s a platform built not just for business, but for long-term success. 11. Support and community: because going at it alone shouldn’t be part of the plan G reat tools are only as powerful as the support behind them—and that’s where Wix Studio shines. You’ll get 24/7 customer service in English, with additional language support in Spanish, Portuguese and French during set hours. There’s also an AI-powered chatbot for instant help and a Customer Care ticket log so you can keep tabs on past interactions. If you're an agency or freelancer, applying to the Wix Studio Partner Program  unlocks priority support and exclusive resources. Wix Studio goes beyond support with a connected ecosystem of learning and collaboration. Join the Wix Studio Community  to connect with other designers, developers and creators, or dive into the Wix Studio Academy  to access expert-led courses, how-tos and certifications designed to elevate your skill set. Duda provides multi-channel support with a web form, phone, and live chat available Monday through Friday from 12 AM to 6 PM PST, including specific language sessions in English, Portuguese, and Spanish, while offering extended 24/5 support for Team and Agency plans and 24/7 live-agent chat for Enterprise customers.  Users can submit support tickets via the portal to track previous interactions and resolve issues through live chat or callback requests, with the support team handling technical inquiries related to the Duda Editor, bug reports, API guidance, and account management.  Duda also offers additional resources through its Community, University, Experts, and Developer portals. Bottom line: your built-in support team Wix Studio gives you more than answers—it gives you a community. Between 24/7 support, partner perks and ongoing learning through the Academy, you’ve got the tools (and the people) to scale confidently and creatively. 12. Pricing: plans built for how you work Whether you're testing the waters or managing multiple clients, both platforms offer flexibility—but the details matter. Wix Studio offers four plan tiers—plus a free plan that you can use indefinitely. Paid plans start at $19/month (billed annually) for Basic and go up to $159/month for Elite, with an Enterprise tier available on request. Each paid plan includes a free domain for the first year and scales with your needs: more CMS items, more collaborators, more storage—and integrated eCommerce starting at the Standard level. Duda also provides four annual plans, plus a customizable enterprise option. While all plans come with a free domain for one year, AI tools and email support, eCommerce features are sold as separate add-ons. These range from $7 to $45/month, billed annually. Both platforms offer monthly billing at a higher cost. But here’s a key difference: Wix Studio includes a permanent free plan, so you can build for clients before you ever commit. Duda, on the other hand, offers a 14-day free trial—after that, you’ll need to pick a plan. Wix Studio plans (billed annually): Free plan available with limited features Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Everything in Basic, plus: Accept payments 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Everything in Standard, plus: Priority support 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Everything in Plus, and: Dedicated data infrastructure  Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage *Prices displayed are for U.S. customers. Duda plans (billed annually): Free 14-day trial, eCommerce sold separately Plan Price Includes Basic $19/month Free domain for 1 year  Email support AI tools Unlimited Storage and bandwidth Team $29/month Everything in Basic, plus: 4 team members Dynamic pages (1 internal collection per site, up to 10 rows) Client management Agency  $52/month Everything in Team, plus: Priority support Dynamic pages with internal collections (unlimited) 6 team members Site export White label  $149/month Everything in Agency, plus: Ful white label Custom platform domain Integrate external datasets Branded client communication White label support portal Branded client login screen Analytics  Custom Custom 24x7 Support 99.99% uptime SLA Unlimited team members Integrate external datasets DIY/Simple Editor Full access to Duda’s API Single-Sign-On (SSO) Native Widget Builder Dedicated account manager Enterprise-grade security AI Text, SEO and Building Assistant *Prices displayed are for U.S. customers. Bottom line: flexible pricing, different approaches Wix Studio includes eCommerce out of the box and offers a free plan you can use indefinitely—ideal for web creators, freelancers, agencies or businesses that want to start building before committing. Duda's pricing leans heavier on add-ons and trials, so while it's robust, the real cost depends on what extras you need. Editor’s note: all pricing and information are current as of 04/20/2025. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow Differences between Wix Studio and Duda When it comes to building sites for clients, the details matter. From design flexibility to CMS control, here’s how Wix Studio and Duda compare across the features that make the biggest impact. Here’s a side-by-side look at what sets each platform apart—so you can choose the right fit for your workflow and clients. Feature Wix Studio Duda Ease of use Responsive drag-and-drop editor AI-powered tools like responsive AI, code assistant Visual sitemap and wireframe generator to streamline workflows Responsive drag-and-drop editor Some AI tools for content generation AI site section creation Design flexibility 375+ highly customizable templates Figma integration Code-free animations and effects Custom CSS capabilities Reusable components, text themes and color palettes 57+ templates No Figma integration Code-free animations Custom sections for reuse Code customization only available on Team plans and higher Infrastructure Multi-cloud hosting (Google Cloud, AWS, Fastly) 99.99% uptime guarantee Global CDN with 200+ nodes Automatic disaster recovery AWS hosting infrastructure Amazon CloudFront CDN 99.9% uptime guarantee Automated DDoS mitigation AI capabilities Responsive AI for section adjustments AI Code Assistant Image generation tool AI text generator Meta Tag creator for SEO AI-built CMS collections Visual Sitemap and Wireframe Generator AI tools for generating copy SEO tags and alt-text generation Site section creation Description optimization tools CMS & dynamic content Integrated CMS available on all plans Create dynamic pages, collections and repeaters AI-powered database management Account-level CMS for enterprise customers Wix Data APIs for code management Internal Collections CMS only available on Team plans and above Restricted capabilities on Team tier Dynamic Page templates for common use cases Expanded options exclusively for Agency and higher plans Collaboration Role-based permissions Concurrent creation On-canvas commenting Shared design assets and templates Client content mode Enterprise solution with centralized dashboard Customizable user permissions Site comments for contextual feedback Asset sharing Extensive white labeling capabilities Granular permission controls Native client billing tools Ecommerce Built-in on all plans Omni selling retail features (Amazon, eBay, Google Shopping, social media) 100+ payment providers Customizable shipping options Transaction fees apply Unified eCommerce dashboard Zero transaction fees Requires separate subscription add-ons ($7-$45/month) 74 payment providers Support for physical products, digital goods, services, tickets Integrates with Stripe and PayPal by default SEO & marketing Advanced toolkit with keyword research tools Semrush and Google integrations AI Meta Tag Generator Integrated blogging system SEO Hub with educational resources Mobile optimization features Site analytics Basic SEO tools AI-generated meta content SEO overview highlighting optimization opportunities Core Web Vitals optimization App marketplace Two types of plugins (Site and Dashboard) Option to create and sell full-stack applications Integrated app development environment Robust plugin ecosystem Requires multiple tool subscriptions App development opportunities Connected Content Library Native functionality Built-in business solutions Cloud-based IDE AI Code Assistant Headless APIs for eCommerce, event management No-setup development environments Requires third-party services or plugins for business solutions Partner API integration Headless content management capabilities Webhooks for real-time automation Pricing $19−$159/month with eCommerce included Permanent free plan available Free domain for one year Increasing storage, CMS items and collaborators with each tier $19−$149/month plus separate eCommerce add-ons 14-day free trial Free domain for one year Team collaboration features only on higher-tier plans Support 24/7 customer service in English Other languages during set hours AI chatbot assistance Partner Program for priority support Community forum and Academy resources Support Monday-Friday (12 AM-6 PM PST) 24/5 for Team/Agency plans 24/7 for Enterprise customers only Community, University, Experts and Developer portals Multi-channel support (web form, phone, live chat) Making your decision: Wix Studio vs. Duda Choosing the right platform comes down to the way you work—and what you want to build. Both Wix Studio and Duda offer powerful solutions for professionals creating websites for clients. But Wix Studio takes it a step further with unmatched design flexibility, built-in AI tools and deeply integrated business features—all within one seamless workspace. Whether you're flying solo, growing a team or managing work at scale, Wix Studio delivers a rare combination of creative freedom and operational efficiency that’s built for how modern web pros work. Wix Studio vs. Duda FAQ What's the main difference between Wix Studio and Duda? The main difference lies in their approach to web creation. Wix Studio is an industry leader when it comes to design tools and capabilities and is built specifically for professional web creators who need full creative and technical control. Its design environment is both powerful and flexible, allowing teams to create highly custom websites with pixel-perfect precision and advanced layout tools. It also offers comprehensive AI tools and integrations. In contrast, Duda caters to those needing effective white-label solutions with cost control on transaction fees (although users will have to pay for eCommerce support and often rely on third-party integrations), but may face limitations in design customization, AI functionality and integrations.  Explore the differences between Wix vs. Wix Studio to discover the best platform for your needs. Do professionals use Wix Studio? Absolutely—yes, professionals use Wix Studio. Wix Studio was built for  professionals: agencies, freelancers, web creators and developers who manage multiple client sites and need full creative control. It combines the ease of visual editing with the flexibility of advanced dev tools like custom code, APIs and responsive design at the breakpoint level. Top features that attract professionals include: Scalable site infrastructure  for complex builds Collaboration tools  that streamline team workflows and client feedback Integrated business solutions  (like CMS, eCommerce, booking and more) Dev mode  for working with custom code, external data sources and APIs Multi-site management  that simplifies large-scale projects Plus, the platform keeps evolving with feedback from its pro community—so designers and developers can keep pushing creative boundaries without leaving the Studio ecosystem. So, whether you’re building a sleek portfolio or managing 100+ client sites, Wix Studio is made to handle the job. Which platform offers better value for money: Wix Studio or Duda? When it comes to value for money, Wix Studio generally offers more flexibility and built-in features for the price, especially if you're an agency or freelancer managing multiple clients. With its all-inclusive pricing (starting at $19/month) that includes eCommerce functionality, advanced design tools and AI capabilities. Duda's base pricing is comparable ($19-$149/month) but requires additional payments for eCommerce functionality ($7-$45/month extra), potentially making it more expensive for full-featured sites. How do the AI capabilities compare between Wix Studio and Duda? Wix Studio offers a more comprehensive AI toolkit, including responsive AI for layout adjustments, AI Code Assistant, image generation, text generation, meta tag creation, CMS building and visual sitemap generation. Duda provides some AI tools for generating copy, SEO tags and site sections, but with less depth and variety compared to Wix Studio. Which platform is better for client collaboration: Wix Studio or Duda? Both platforms offer strong collaboration features. Wix Studio provides a thorough client kit, automated reports, role-based permissions, concurrent creation, on-canvas commenting and a client content mode that prevents design changes. Duda emphasizes white-labeling and granular permission controls. In short, Wix Studio emphasizes its unified workspace, mobile app for on-the-go management and comprehensive Client Kit, while Duda stands out for its extensive white labeling capabilities. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Can I create custom functionality for clients on Wix Studio and Duda? Yes, but with different approaches. Wix Studio offers a more developer-friendly environment with a cloud-based IDE, AI Code Assistant and headless APIs for custom development. Duda provides Partner API integration and webhooks but generally relies more on third-party plugins for extended functionality.

Turn your ideas into a website you love with Wix →   Video marketing  has fast become a key component of successful marketing strategies , with video streaming projected to account for 91% of global internet traffic in 2025 . These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available. Learn  how to make a website  with a website builder  that supports powerful video integration. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 10 video marketing statistics for 2025 Short-form digital video spending is expected to reach $111 billion in 2025, a year-on-year rise of 12% ( Statista ). The US had 238 million YouTube viewers in July 2024—the second-highest globally ( Statista ). Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type ( Statista ). 60% of U.S. streaming viewers say they’re satisfied with custom ads ( Statista ). 89% of businesses use video marketing in 2025, down 2% from 2024 ( Wyzowl ). 95% of companies consider video marketing important in 2025—a rise of 7% from the previous year ( Wyzowl ). Over a third (37%) of businesses that don’t use video marketing said it’s because they don’t know where to start ( Wyzowl ). As of early 2025, 73% of video marketers have created explainer videos, making this the most common use case. ( Wyzowl ). Nearly four-fifths (78%) of online users prefer to learn about a product through a short-form video ( Wyzowl ). A quarter (25%) of companies allocate 10% or less of their marketing budget to video marketing ( Wyzowl ). Writing about the video marketing industry? Wix can provide expert quotes and help you find additional industry stats. Contact us  today to learn more. Video marketing industry statistics How much do businesses spend on short-form video marketing? The latest video marketing statistics from Statista  found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This represents a rise of around 10% from the previous year ($173.5 billion) and nearly 21% from 2022 ($158.8 billion). A projected 8.4% increase in 2025 is scheduled to take digital video advertising spending past $200 billion for the first time ($207.5 billion) by the end of the year. Total global spending on digital video advertising, 2017-2029 Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion). Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. A projected 7.7% increase in 2026 is set to push spending past $220 billion ($223.5 billion), with this figure reaching $239.1 billion by 2026 (+7%). By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017. How much do businesses spend on video marketing? Global spending on short-form digital video advertising is projected to reach $111 billion in 2025, according to Statista . If correct, then the industry will see its spending increase by nearly 12% from 2024 ($99.43 billion). Total global spending on digital advertising for short-form videos 2017-2029 Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).  After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%). Spending is expected to grow at a slower rate beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, the total expenditure on short-form digital video advertising is projected to reach $157.5 billion, marking a rise of over two-fifths (41.9%) from 2025. If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017. How much do businesses spend per internet user on video marketing? The average global spend on digital video advertisements is projected to be nearly $35 per internet user in 2025—up 2.3% from the previous year ($33.59.) At the same time, the global spend on short-form digital ads is projected to reach $17.46, marking a year-on-year rise of almost 6%. Average spend per internet user on digital video advertisements by type of advert, 2017-2029 The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).  Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.  A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter. By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user—up 23% from 2025 and nearly 50 times more than in 2017. "It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix Video marketing user habits How much video content do people consume online? The number of internet users streaming or downloading video content at least once a month was projected to reach nearly 3.5 billion  in 2023. Additionally, a report from Statista estimated that there would be around 164.6 million live video viewers in the US alone in 2024. As of Q1 2024, online videos had an audience reach of 92.3% , meaning over nine-tenths of the global population can access online video content. Additionally, Wyzowl reported that global average video consumption stood at 17 hours in 2023—down from 19 the pre vious year. Which country watched the most video content online? As of July 2024, the US had the second-highest number of YouTube viewers globally, at 238 million, according to Statista . However, this was half the total of first-placed India, which had 476 million viewers. Total number of YouTube viewers by country (2024) As of July 2024, Brazil had the third-highest number of YouTube viewers, at 147 million—nearly two-fifths (38%) less than the United States. Indonesia was the final country with over 100 million YouTube viewers, with a total of 139 million—nearly two-thirds (65%) more than fifth-placed Mexico.  Rounding off the top 10 were the Philippines and Turkey, who both had 58.1 million YouTube viewers. This was around 8% less than ninth-placed Vietnam and less than a quarter of the total for the United States. What are the most popular types of video content? Music videos were the most popular video content among internet users in Q4 2024, according to Statista . Nearly half (48.2%) of users worldwide reported watching music videos online every week—over 13% higher than any other type of video content. Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was over 7% more than any other content type, making it the final one to be watched by over a third of internet users each week. Video content type Percentage of global internet users who watch this type of content weekly Music videos 48.2% Comedy, meme or viral video 35% Video live stream 27.7% Educational video 26% Tutorial or how-to video 25.8% Sports clip or highlights video 25.7% Product review video 25.3% Sports match or commentary 23.5% Influencer videos or vlogs 23.4% Gaming video 22.2% The percentage of people who watch video content weekly by content type—source: Statista Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were: Tutorial or how-to videos (25.8%) Sports clips or highlight videos (25.7%) Product review videos (25.3%) At the other end of the scale, just over 22% of internet users watched gaming videos weekly—over 1% less than the number who watched influencer videos and vlogs. How many businesses use video marketing? Recent video marketing statistics from Wyzowl  found that nearly nine in 10 (89%) businesses use video marketing in 2025. However, this represents a decline of 2% from 2024 when the number stood at 91%. The percentage of surveyed businesses that use video marketing, 2016-2025 Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time. Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. This number remained unchanged the following year before dropping below 90% in 2025. The latest figures mean that the number of businesses using video marketing grew by 28% between 2016 and 2025. How many businesses consider video marketing important? A study from Wyzowl  found that 19 out of 20 (95%) businesses consider video marketing an important part of their strategy for 2025. This represents a 7% climb from 2024 when the number stood at 88%. The percentage of surveyed businesses that see video marketing as an important part of their strategy, 2016-2025 The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%). A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. Though an 8% fall in 2024 temporarily halted this growth, numbers returned close to peak levels a year later (+7%). The latest figures mean that 17% more businesses consider video marketing important to their strategy going into 2025 than in 2015. Why do some businesses not use video marketing? Over a third (37%) of marketers who don’t use video marketing cited not knowing where to start as their main reason for not using it. This was 9% more common than any other response and the only one given by more than 30% of marketers. The most common reasons among surveyed marketers for not using video marketing, 2025 Over a quarter (26%) felt they lacked the time to implement video marketing, compared to 16% that were unclear on the return on investment (ROI) offered by the medium. Price was the final reason cited by over a tenth of businesses, with 11% claiming that video marketing was too expensive. One in twenty (5%) said they can’t convince key decision-makers in their company to employ video marketing, with the same number saying they don’t feel it’s needed. Despite these figures, the number of marketers employing video in their strategy looks set to rise. Over two-thirds (68%) of marketers who don’t use video said they plan to start using it in 2025. Video content marketing statistics Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month.  Elsewhere, a 2022 report from HubSpot found that two-thirds (65%) of companies add captions to their video for accessibility. The same HubSpot report found that: 63% of marketers believe content related to news events and cultural moments generates the most engagement. 24% believe that funny videos are more likely to go viral. 36% say that capturing a user's attention in the first few seconds is the most important element of video content. The report also revealed that over two-fifths (42%) of companies feel their videos have improved as a result of partnering with an external agency. What are the most popular types of video marketing content among businesses? More than half (54%) of marketers in a 2024 Wyzowl  survey said that live-action videos were the type of video they created most often. This was more than double the number of any other video type—30% more than animated videos. The most common types of videos created by companies surveyed Less than one in five (15%) of marketers said that screen-recorded videos were their most frequent video type. This was less than a third of the number who selected live-action videos and 9% fewer than those who chose animated videos. Do businesses create their video marketing in-house? Recent video marketing statistics found that more than half (55%) of businesses create their digital marketing videos in-house. This was nearly quadruple the number that exclusively uses external vendors to create video content (14%). The percentage of businesses creating their digital marketing videos in-house or externally Over three in 10 (31%) businesses use a combination of in-house videos and external vendors to create video content. This was 24% less than the number who operated entirely in-house but 17% more than those who outsourced all video content. How do businesses create their video marketing content? According to Wyzowl , nearly three-quarters (73%) of businesses use explainer videos in their marketing strategy. This was 4% more than any other video type, making explainer videos the only one used by over 70% of companies. The most common types of digital video created by businesses Over two-thirds (69%) of businesses create social media videos—9% more than any other video type. Testimonial videos were the final type selected by at least three-fifths of businesses, with a total of 60%—7% more than presentation videos (53%). There were four types of videos selected by between 40% and 50% of businesses, they were: Product demo video (48%) Sales video (44%) Teaser video (44%) Video ads (42%) At the other end of the scale, just over a tenth (11%) of businesses said they created employee onboarding videos—6% less than any other answer. App demo videos (17%) were the only other type selected by less than a fifth of companies. Statistics on different types of video marketing B2B video marketing statistics A 2024 report from the Content Marketing Institute  found that over three-quarters (76%) of B2B marketers used video in their content. An article from Here Now  in the same year reported that almost half (45%) of B2B marketers are creating training videos, with 39% incorporating customer testimonials into videos. The popularity of video among B2B marketers was highlighted by Vidico  statistics from 2023, which found that 70% of B2B buy ers engage with video during their purchasing journey.  The same report also revealed: Over half (52%) of B2B marketers cite video as the content type generating the highest ROI. B2B marketers using video report 49% faster revenue growth than those who don’t. Nearly three-quarters (73%) of B2B marketers report that video positively influences their marketing results. 85% of B2B marketers consider video to be an effective tool for online engagement. 65% of B2B companies have gained new customers through LinkedIn video marketing. Video email marketing statistics A 2024 report from Beehiiv  claimed that video email marketing  has a 300% higher ROI on average than standard email marketing campaigns. The report also found that over half (55%) of email marketers using video report higher click-through rates than those who don’t. Additionally, a video thumbnail improved subscriber engagement by nearly 41% when included in an email, while embedding videos into emails was found to boost click-through rates by 65%. Elsewhere, video marketing statistics from Zippia in 2023 found that including the word ‘video’ in an email subject line can boost open rates by 7% to 13%. Live video marketing statistics The number of people who watch live video content in the US was projected to reach 164.6 million in 2024, according to Statista . This represents a 5-year rise of around 30% from 2019 when the number stood at 126.7 million. A 2024 report from Dash  revealed that over half (53%) of businesses have used live video in some form, with 28% of marketers believing it offers the best ROI. The power of video marketing is also backed up by buyer statistics, with half (50%) of TikTok users saying they’ve bought something after watching a TikTok Live. Additionally, nearly a third (31%) of online users believe live commerce helps them make better-informed purchase decisions, with 45% of internet users in China using it to find new products. Video marketing trends and customer statistics A 2023 s tudy from Vidyard  found that just over half (53%) of viewers watch a video right to the end.   Statistics from Insider Intelligence (via Dash ) found that three-quarters (75%) of people watched short-form videos on their mobile phones in 2023. Despite the growing popularity of short-form videos, Witsia’s 2024 report  found that nearly a fifth (16%) of users will stick with a 60-minute video all the way through, suggesting long-form videos can still find a place in an effective video marketing str ategy. What are the preferred types of marketing among online consumers? Video marketing statistics from Wyzowl show that over three-quarters (78%) of online consumers prefer to learn about a product or service via a short video. This was over seven times more than the number that preferred to read a text-based article (9%). The percentage of online users who prefer learning about a product or service by content type Just one in twenty (5%) online users chose ebooks or manuals as their preferred content type. This was 2% more than the number who selected both infographics and webinars, pitches or presentations (3%). Finally, 2% of users selected sales calls as their favored method for product learning—almost forty times less than the number who selected short videos. How many viewers watch a video until the end? A 2023 study from Vidyard  found that two-thirds (66%) of online users will typically watch a video less than one minute long until the end. This number rose to 84% when accounting for people who watch at least half the video. The average percentage of viewers who finish a video by length The average percentage of video finishers tends to decrease as videos get longer. Nearly three-fifths (56%) of users finish a 1-2 minute video, on average, with this number falling to exactly half (50%) for 2-10 minute videos. This number falls to just under two-fifths (39%) for videos that last 10 to 20 minutes, with less than a quarter (22%) watching videos over 20 minutes to the end. There is a similar trajectory for people who watch at least 50% of a video, on average. Just over three-quarters of users will watch at least half of a 1-2 minute video, with this number falling to 41% (-35%) for videos lasting more than 20 minutes. Video marketing ROI statistics A 2024 report from Wordstream found that marketers using video marketing can grow their revenue 49% faster than those who don’t. Additionally, they can increase their conversion rates by an average of 34%. The average conversion rate for websites featuring video content is 4.8%, compared to 2.9% for sites that don’t. With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity. How many businesses report a good ROI from digital marketing? The latest video marketing statistics found over nine in 10 (93%) businesses claim video marketing has given them good ROI in 2025. This represents a 3% rise from 2024 (3%) and is the highest number to date. The percentage of businesses who say video marketing has given them good ROI, 2016-2025 The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year. Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). After a 2% decline in 2024, the number reached record levels in 2025. The latest figure means that 17% more businesses in 2025 feel that video marketing provides good ROI, compared to 2016. Video marketing cost statistics Recent video marketing stats from Wyzowl  found that 42% of marketers spent between $0 and $500 on an average video in 2023. This was more than double the number that typically spent $501 to $1,000 (18%) per video. Video cost The percentage of marketers who spend this amount on an average video $0 to $500 42% $501 to $1,000 18% $1,001 to $5,000 25% $5,001 to $10,000 9% $10,001 to $20,000 3% More than $20,000 4% The average cost of creating a video among marketers, 2023—source: Wyzowl A quarter of marketers spend between $1,001 and $5,000 on an average video, making this the second-most common amount—7% more than those who spent $501-$1,000. This means that 85% of brands typically spend $5,000 or less on a video. Nearly a tenth (9%) of marketers spent between $5,001 and $10,000 on a standard video—triple the number who spent up to $20,000 (3%). Finally, one in 25 marketers (4%) exceeded $20,000 on their average video spend. This was less than a quarter of the number who paid between $501 and $1,000. Video marketing budget statistics The same Wyzowl  report found that a quarter (25%) of businesses allocate between 0% and 10% of their marketing budget to video marketing. This was 8% more than any other figure, with 17% allocating 11% to 20% of their budget. The percentage of marketing budget allocated to video marketing by businesses Just over a tenth (11%) of businesses dedicate between 21% and 30% of their marketing budget to video marketing—the third-highest total. This means that more than half (53%) of businesses spend 30% or less of their marketing budget on videos. Around a tenth (9%) allocated 31% to 40% of their budget to video marketing, compared to just 4% who used 41% to 50%.   Overall, 16% of businesses allocated more than half their marketing budget to video marketing, with 2% spending nearly their entire budget (91%-100%). How does video marketing affect sales? As of early 2025, over four-fifths (84%) of businesses say that their video marketing efforts have directly increased sales. However, this represents a 3% fall from the previous year when the total stood at 87%. The percentage of businesses who claim video marketing directly increased sales, 2016-2025 The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%). The total returned to 81% in 2022, before hitting a peak of 87% in the next two years.  The latest figures mean that 20% more businesses in 2025 believe that video marketing has directly increased sales, compared to 2016. Can video marketing help increase a website's organic traffic? As of early 2025, over four-fifths (82%) of businesses say that video marketing has previously helped them increase website traffic—down 4% from the previous year and 9% from 2023. This represents the lowest number since 2018 when the number stood at 78%. The percentage of businesses who believe video marketing helps increase website traffic, 2015-2025 The latest numbers are 27% higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year. A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The latest figure for 2025 marks the second consecutive fall in the number of businesses reporting traffic increases from video marketing. Video marketing platform statistics What are the most popular platforms for video marketing? Analysis of video marketing statistics from Statista found that nine in 10 video marketers used YouTube in 2023—4% more than any other platform. Following YouTube was Facebook which was used by 86% of marketers—7% more than fellow Meta platform Instagram (79%). The most used platforms by video marketers worldwide, 2023 LinkedIn was the final platform to be used by more than three-quarters of marketers, with a total of 76%. This was 3% less than Instagram but 6% more than those who host or attend webinars (70%). Webinars were followed by TikTok and X which were each used by 69% of video marketers. At the other end of the scale, less than three-fifths (57%) of video marketers used Snapchat. This was 33% fewer than YouTube and 29% less than Facebook. What are the most popular platforms for B2B video marketing? YouTube is by far the most popular online platform for B2B video marketing, with Wyzowl  finding that 90% of B2B brands use this platform. This was 20% more than any other platform, making YouTube the only one used by over three-quarters of B2B businesses. The percentage of B2B businesses who use various social media platforms for video marketing, 2025 LinkedIn was the next most popular platform, with seven in 10 (70%) using the business social networking site for video marketing. This was 4% more than both Facebook and Instagram, which were both used by two-thirds of businesses (66%). Webinars were the final outlet used by more than half of brands, with 51% employing video marketing via this medium. Though this was 15% less than Instagram and Facebook, it was 24% more than the number who use X for video marketing (27%). Less than a tenth (8%) of B2B brands use Snapchat for video marketing—over 11 times lower than the number who use YouTube. YouTube marketing statistics As of January 2025, YouTube generated over 2.7 billion monthly views, according to Global Media Insight . This includes 122 million users who access that platform daily through its website and mobile apps. The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices. YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet. Elsewhere, a 2024 report from Dash  found that 56% of people considered YouTube to be their favorite video platform, with 70% having purchased something after seeing a brand on the site. Additionally, over four-fifths (84%) of marketers selected YouTube as their preferred way to share videos. Learn more: How to start a YouTube channel How to advertise on YouTube YouTube marketing How to make a video website How much does YouTube generate in advertising revenue? Total YouTube advertising revenue for Q3 2024 stood at $8.92 billion, according to Statista . This was a rise of around 3% from the previous quarter and the highest quarterly revenue recorded since Q4 2023 ($9.2 billion). Total global advertising revenue for YouTube, Q1 2020 to Q3 2024 YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter. Total revenue surpassed $8 billion for the first time in Q4 2021, with this figure remaining the record sum until Q4 2023 when it reached $9.2 billion. The opening three-quarters of 2024 was the first time that YouTube advertising revenue exceeded $8 billion for three consecutive quarters.  Learn more:  How to make money on YouTube How to upload a video to YouTube Instagram video marketing statistics As of 2025, Instagram has around two billion active monthly active users, according to Demand Sage . A 2023 report from Dash found that half (50%) of the platform’s users visited a site to buy a product after watching an advert on Instagram Stories, with 44% using it to shop every week. The prevalence of video content on Instagram can be seen by the number of users for Instagram Reels—the site’s short-form videos section. Send Short  reported that approximately 2.5 million people use Instagram Reels every hour in 2025, with half of these people (1.25 million) active advert viewers. Additionally, a 2024 article from Here Now  reported that Reels generate 67% more engagement than standard posts, with videos accounting for 85% of overall Instagram traffic. Other notable statistics in the article included: Nearly half (48%) of users take action after watching a product-related video. Stories with video content generate a quarter (25%) more completions than photo-only stories. Video-based adverts have a 47% higher purchase rate than static product posts. Half (50%) of Instagram users discover new brands and products via reels. 85% want to see more brands use Reels for entertainment. Learn more: Instagram marketing How to make money on Instagram TikTok marketing statistics Recent TikTok marketing statistics from Demand Sage  projected that the social media platform would reach 2.14 billion users in 2025. If correct, then TikTok will see its subscribers increase by 4.2% from 2024. Research directly from TikTok  found that nearly two-thirds (63%) of videos with the highest  click-through rates highlighted their brand's key message in the first three seconds. A 2022 report from Statista  found that 71.2% of TikTok shop users have bought something after seeing it in their feed, with nearly three-fifths (58.2%) using the platform for shopping inspiration. The same outlet found that 55% of TikTok users  had made an impulse purchase on the platform—9% more than the number for Fac ebook (46%) and 10% more than Instagram (45%). "People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix What is the average engagement rate for videos on TikTok? A Sprout Social  report found that TikTok influencers with between 5,000 and 10,000 followers had the highest average engagement rate in the first half of 2023, at just over 76% . This is more than double the total of the next highest group and the only one with an engagement rate above 50%. The average TikTok engagement rate for influencers by number of followers, 2023 The average engagement rate for influencers consistently drops as followers increase. Those with 10,000 to 50,000 followers typically see engagement rates of just under 38%, with this number falling nearly 10% for those with between 50,000 and 100,000 followers (27.87%). Influencers with over a million followers had the lowest engagement rates, at 12.69% – over six times less than those with 5,000 to 10,000 followers.  Learn more: How to make money on TikTok Connected TV advertising statistics A rep ort from Statista  found that nearly nine in 10 (88%) American households owned at least one internet-connected TV device in 2023 (e.g. Smart TV, Amazon Fire TV Stick, online game consoles).  Projections from Emarketer  anticipate that there will be 77.2 million non-pay TV households in the US by the end of 2025, compared to just 56.8 million with pay TVs. This is a difference of over 30%, suggesting that more and more people are consuming television via connected TV. Madhive  reported that nearly half (46%) of marketers believed connected TV offered advanced audience targeting opportunities in 2023. Additionally, 45% felt that the platform improved advertising effi ciency, with 43% believing it’s proven to drive higher ad conversions. How much revenue is made from connected TV advertising? Global revenue for connected TV advertising is projected to exceed £30 billion ($32.2 billion) in 2025, according to Electroiq . This would represent growth of nearly 9% from 2024 and mark a two-year rise of over 24%. Total global revenue for connected TV advertising, 2020-2028 Advertising revenue has soared since 2020 when it stood at just $12.9 billion. A near 50% climb in 2021 took the total to $18.2 billion, before surpassing $22 billion a year later (+26%). Revenue growth is expected to continue in the second half of the decade, reaching $36 billion in 2026 before exceeding $42 billion two years later. If these projections prove correct, then industry revenue will grow by roughly a third (+32%) between 2025 and 2028. FAST TV Advertising Statistics A 2023 study by Vevo  and Publicis Media found that less than a tenth (7%) of free ad-supported streaming TV (FAST) users skip advertisements. Additionally, three-quarters (75%) claimed they watched a healthy mix of content with and without adverts. This suggests that advertising on FAST TV outlets like Peacock, Plex and Pluto TV presents a strong opportunity for businesses to reach viewers. How many FAST TV users are there? The number of FAST TV users in the US is projected to reach 78 million by the end of 2025. This is based on Statista data reported by MNTN Research . If correct, it will represent a year-on-year increase of nearly 4% and an 11% jump from 2023. The number of FAST TV users in the US, 2017-2027 The number of FAST TV users has climbed rapidly since 2017, when the total stood at less than 47 million. A five-year rise of around 36% took this figure to 63.2 million in 2022, before surpassing 70 million a year later (+11.2%). The growth of FAST TV is expected to slow after 2025, with a rise of less than 2% in 2026 followed by a 0.8% increase in 2027. If projections prove correct, then the number of FAST TV users will be around 71% higher in 2027 than in 2017. How much advertising revenue does FAST TV generate? Total advertising revenue for FAST TV is projected to reach $10.39 billion in 2025, according to video marketing statistics from Electroiq . If correct, this would represent a 20% increase from the previous year and a rise of nearly three-quarters (73%) from 2022. The total advertising revenue for FAST TV, 2022-2028—figures from 2024 onward are projections The growth of FAST TV ad revenue is expected to grow beyond 2025, rising to nearly $12.5 billion in 2026 (+20%). A similar level of growth is expected in the following two years, taking advertising revenue to $18 million by 2028. If projections prove correct, then FAST TV advertising revenue will triple between 2022 and 2028. Create your video portfolio website  today. AI in video marketing statistics A 2024 report from Idomoo  found that over three-quarters of millennials (78%) and Gen Z (76%) were interested in receiving AI videos from brands in 2023. However, these numbers decreased for older generations, falling to just under two-thirds for Generation X (63%) and less than half for baby boomers (42%). The percentage of people interested in receiving AI videos from brands by generation, 2023 Only 27% of people from the silent generation (born from 1928-1946) said they’d be interested in receiving AI video content from brands—over three times less than the number of Millennials and Gen Z. What are people's main concerns regarding AI video marketing? Idomoo’s 20 24 State of Video Technology study  revealed that nearly six out of 10 (59%) consumers had some concerns about AI video in 2023.  Of these, 58% cited a lack of trust as one of their main worries, making this the most common reason given. The risk of inaccurate content was the only other factor cited by over half of respondents, with a total of 51%. Concern Percentage of people interested in receiving AI videos from brands Lack of trust or concerns relating to AI 58% Risk of inaccurate content 51% A robotic-sounding narrator 33% It creeps me out 31% Lack of personalization 29% Risk of irrelevant content 26% Low-quality visuals 20% The most common concerns about AI video among surveyed respondents, 2023—source: Idomoo At the other end of the scale, just a fifth of respondents referenced low-quality visuals as a concern about AI videos. This was 6% less than the total who feared receiving irrelevant content and 11% lower than the number who found AI creepy.  How has AI affected video marketing? The latest video marketing statistics show an almost even split in the number of marketers using AI to create marketing videos. Wyzowl  found that just over half (51%) have used AI to create videos in 2025, compared to 49% who haven’t. The percentage of marketers who use AI to create marketing videos, 2025 Despite the high number of marketers using AI for videos, this represents a significant fall from 2024 when three-quarters (75%) used the technology for this reason. "Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix Try Wix's AI website builder for free today and easily create and customize a professional website. Video marketing statistics FAQ What is video marketing? Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels. How to create a video marketing strategy? Creating a successful video marketing strategy involves a combination of creativity and audience knowledge.  The first step is to define clear goals that align with your core business strategy and match the needs of your target audience . Whether you aim to drive sales, build brand awareness, boost website traffic or increase audience engagement, maintaining sight of your core objective will help you produce content that strikes the right tone. Next, consider the type of content and platforms that are best for reaching your target audience. Whereas a young audience for a lifestyle brand may respond better to an eye-catching, short-form social media video, an older audience for a B2B service may prefer to engage via a detailed tutorial video or webinar. Whatever your content, make sure to include strong calls-to-action (CTAs) that encourage users to follow up on their interests. Lastly, ensure the length, tone and optimization of your videos match the requirements of the relevant platform. For example, while an informal, frivolous style may work perfectly on TikTok or Instagram Reels , y ou’ll likely need something more structured and detailed for a YouTube tutorial. Why is video marketing so effective? Video marketing is so powerful because it allows you to promote your brand directly to the people most likely to be interested in your products or services.  Additionally, the use of entertaining video content is more likely to capture an audience's attention than standard image-based or written content. This is backed up by a 2025 survey from Wyzowl  which found that 78% of online consumers preferred to learn about a product via a short video, compared to 9% who chose text-based content. Video marketing requires minimal effort from the viewer and can grab their attention quickly. Therefore, utilizing this method to its full potential can help your brand thrive online.  How long should a marketing video be? The ideal length for a marketing video can vary hugely depending on several factors, including: The type of product/service The platform/channel Target audience Video objective (e.g. drive sales, engage followers, raise awareness) Vidyard  states that a typical marketing video should be two minutes or less, with this number falling below 60 seconds for a sales outreach video. However, there will likely be occasions when a much longer or shorter video is appropriate to strike the right tone.  Ultimately, the length of a marketing video should be decided on a case-by-case basis. By considering the goal of your video and the preferences of your target audience, you’ll be well-placed to judge how long a video needs to be. What is the most popular video marketing platform? YouTube is the most popular channel for video marketing, with nine in 10 (90%) marketers using the platform for this purpose in 2025, based on a Wyzowl survey. In terms of content type, music videos were the type of content with the highest global reach in Q1 2024, according to Statista . Nearly half (48.2%) of internet users consumed music videos at least once a month, compared to 35% who watched comedy, memes and viral content. Check out the Wix App Market  for a range of professional solutions to enhance your Wix website, including designated video apps to maximize your digital output. How effective is TikTok for video marketing? TikTok has quickly become a major player in the world of video marketing. While used by people across all age groups, this platform is particularly popular among younger generations, making it a hugely effective outlet for marketing to Millennials and Gen Z. The immediate, short-form content associated with TikTok provides brands with a quick and potentially low-cost opportunity to grab the attention of customers and raise their profile online. The effectiveness of TikTok for video marketing is backed up by data, with Statista  reporting that 71.2% of users bought something after seeing it on their TikTok feed or stories. What percentage of businesses use video marketing? A Wyzowl  study found that 89% of businesses used video marketing in 2025—down from 91% (-2%) in 2024.

TikTok is a full-on platform for turning creativity into cash. From small businesses to solo creators, the app opens doors to multiple ways to earn while connecting with a global audience. With the right strategy and a simple eCommerce website or landing page to back you up, your TikTok content can do more than entertain—it can sell, promote and pay. Here’s how to turn your videos into real income. TL;DR: How to make money on TikTok TikTok offers many ways to earn, from linking to your website, promoting products as a TikTok Shop Creator or selling your own merchandise, to partnering with brands, offering coaching or creating premium content. You can also earn through TikTok’s Creator Rewards Program, live or video gifts, running ads or offering personalized shoutouts. Success depends on consistent content, engaging your audience and using multiple income streams to diversify revenue. Monetization isn’t instant. Viral videos don’t guarantee income and programs like Creator Rewards or live gifts pay modestly per view or interaction. Brand deals take time and a solid following and selling products or using affiliate links requires trust and strategy. Growth relies on mastering TikTok’s algorithm, posting high-quality content, balancing trends with evergreen posts and treating your channel like a business. Staying adaptable, batch-creating videos and tracking performance helps maximize earnings while reducing burnout. Method Requirements Potential earnings/benefits Link to your website Bio link, engaging videos Earnings depend on traffic and clicks; works well for affiliate products, digital downloads or your eCommerce store Brand partnerships Solid following, niche focus, media kit $150–$3,500+ per post for mid-tier creators; top influencers can make tens of thousands; builds credibility with brands Creator Rewards Program 10k followers, 100k views in 30 days, original content Small per 1,000 views; good for steady extra income while you grow your audience TikTok Shop Creator 5k followers, 18+ eCommerce eligibility Earn commissions on product sales, usually 5–20%; works best with trending or niche products Sell your own products TikTok Shop setup, products ready Earnings depend on price, demand and promotion; other creators can boost your sales with affiliate links Coaching/consulting Expertise, credibility, audience trust $50–$500+ per session; builds authority and can become recurring income Gifts & Diamonds 10k followers (video) LIVE eligibility 1,000 diamonds ≈ $5; top creators can earn hundreds per live session; great for engaging fans Premium content 10k followers, original content, account active Subscription income from exclusive content ($5–$50+/month per subscriber); perfect for tutorials or behind-the-scenes TikTok ads Ads Manager setup, budget Revenue depends on clicks, conversions and ROI; drives traffic to products, services or events Personalized shoutouts Followers, engaging persona $10–$200+ per shoutout depending on audience size; builds loyalty and personal connections How to make money on TikTok in 10 ways Link to your website Promote partnerships Join TikTok's Creator Rewards Program Earn money as a TikTok Shop Creator Sell your own products Offer coaching or consulting Collect Gifts on TikTok Offer premium paid content Run TikTok ads Offer personalized shoutouts 01. Link to your website or other platform The classic way to monetize your TikTok account is to create a website and direct traffic to it via a link in your bio (note: tools like Hopp provide a space where you can promote multiple links at once). You can use this type of TikTok marketing to direct followers to eCommerce stores , portfolio, a monetized YouTube channel or affiliate site. No matter what you choose, be sure to highlight something valuable from your site in your videos and bio to entice people to click. Instead of just saying, "Check out my website," make it more engaging with a playful hook like "Warning: Addictive content inside ⬇️" or a hard-to-refuse offer like "Join my 7-day challenge—free access here!" Related reading: What is TikTok? Best marketing strategies 40 effective types of marketing 02. Partner with brands It's no secret that many brands are foaming at the mouth for a good influencer marketing campaign. If you'd like to catch their eye, focus on a building a distinct collection of unsponsored content. Establish your niche and a consistent content style—just like sound effects artist Josh Harmon did before partnering with Wix. Having a clearly defined style can help you attract the right brand partnerships and produce sponsored content that feels natural rather than forced. Remember to engage with your followers regularly, jump on trends and occasionally tag brands in your videos—sometimes, that’s all it takes to get on their radar. Once you’ve built a solid following, put together a media kit showcasing your stats and audience demographics. Start pitching yourself to brands you genuinely love and show them why you’re a good match. Check out our guide for more ways to use TikTok for business. 03. Join TikTok's Creator Rewards Program The Creator Rewards Program is TikTok's way of helping you make money while promoting creativity. Here's the gist of how it works: You make videos that meet certain requirements The more people who watch and engage with your videos, the more rewards you can earn TikTok calculates your earnings based on qualified views and RPM (or rewards per 1,000 qualified views) To join the program, you must: Be in a country where the program is available Have a good record on TikTok, following all the rules Have a personal account (business and political or government accounts are not eligible for this program) Be at least 18 years old (19 in South Korea) Have at least 10,000 followers Have at least 100,000 video views in the last 30 days Post videos that are original, high quality and at least one minute long You can apply for the Creator Rewards Program directly from your account following these steps . Note that the program only rewards original content, not duets, Stitch videos or videos involving another creator's content. 04. Earn money as a TikTok Shop Creator Promote your favorite products on TikTok—and get paid for doing so. By joining as an official TikTok Shop Creator (a.k.a. "affiliate"), you can earn commissions by featuring and selling products directly in your videos. You'll want to read through TikTok Shop's content policies  carefully and ensure you meet the eligibility requirements . Basic requirements include: You must be at least 18 years old Have a minimum of 5,000 followers Not be a Government, Politician or Political Party Account (GPPPA) Have no prior record of having eCommerce permissions revoked by TikTok Shop or share similar login information with such accounts You can submit an application through your TikTok profile page. Once accepted into the program, you'll be able to add product links to your videos. You'll additionally gain access to other perks, such as the Shoppable Video Hub and the Creator Product Marketplace. 05. Sell your own products If you're looking to start your own brand, you can sell your products directly through TikTok by opening up a TikTok Shop in the Seller Center . TikTok Shop puts your products in front of an already engaged audience. Meanwhile, shoppers can purchase your products without ever leaving the platform. Plus, with TikTok’s affiliate program, other creators can tag your products and promote them in their videos, making sales feel more natural and engaging. Once you create a TikTop Shop, you can promote your products via LIVE shopping, shoppable videos, a Shop page (which is accessible from your profile) and the Shop Tab (TikTok's marketplace). You can also link your products from a TikTok's ads campaign, which lets you run native ads on users' feeds. Before choosing this option, do some research into your target market to understand the types of products they'll be open to finding on TikTok. If you're new to selling, you can try your hand at dropshipping or entertain print-on-demand services like Printful . Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 06. Offer coaching or consulting If you're already savvy with social media, consider opening up your social media marketing services to other users. Take a page from Elise Darma, a marketing consultant who shares useful social media marketing tips for businesses on TikTok. The reality is that many brands struggle to navigate TikTok and don't know where to start. In other cases, some highly creative users go viral overnight but struggle to turn their newfound success into sustainable income. If you know how to create content strategies, liaise with other creators and optimize content, then use your channel to demonstrate your knowledge. Work as a TikTok account manager for someone else or invite followers to participate in workshop and/or personalized coaching sessions. You could even offer a low-cost digital product, like an eBook, templates or subscription-based content. Discover the latest trends in video marketing with these video marketings statistics . 07. Collect Gifts on TikTok Just like in real life, your followers can choose to send you gifts to express their appreciation. To send a Gift, viewers must buy Coins and then gift them on For You or LIVE videos. These Gifts allow you, the creator, to accumulate Diamonds, which can translate to real income. To turn on video gifts, you must meet certain requirements: Be in a location where Video Gifts or LIVE Gifts are available Be 18 years of age or older (or 19 in South Korea) Have an account in good standing that adheres to the Community Guidelines and Terms of Service Have a personal account (business accounts and public interest accounts are not eligible for this program) For LIVE Gifts, be eligible to go LIVE For Video Gifts, have at least 10,000 followers and an account that is at least 30 days old For Video Gifts, have published a public video in the last 30 days It's estimated that 1,000 diamonds are worth $5. Generally the more followers you have, the more likely it is that you'll receive diamonds. That being said, you'll want to offer something in return—like a special collaboration with another creator or real-time interaction with your viewers. 08. Offer premium paid content Many creators use platforms like Patreon to offer exclusive content to their most dedicated fans. This could include things like behind-the-scenes footage, early access to new content or even personalized messages. You get to set your own prices for this type of premium content, and fans can subscribe for a monthly fee. TikTok offers a similar, native solution called Series , which allows you to post premium content behind a paywall. Series can include a collection of up to 80 videos that are each 30 seconds to 20 minutes long—and just like with other premium content, you can set your own price. Offering premium content is a great way to generate additional revenue from your longer form videos and get closer with your followers. To take advantage of Series, you must: Be at least 18 years old (or 19 in South Korea) Have an account that's been active for at least 30 days Use a public personal or business Account (political and private accounts aren’t eligible) Have posted 3 or more public videos in the past 30 days Have at least 10,000 followers (though there are exceptions to this if you meet the other requirements) Have gained 1,000 or more views in the last 30 days Post original content Have an account in good standing that adheres to the Community Guidelines 09. Run TikTok ads Running TikTok ads is an effective way to expand your reach and connect with your target audience. With TikTok’s Ads Manager, you can easily create engaging campaigns to promote your products, services or grow your brand. Choose from a variety of options like in-feed ads, branded hashtag challenges or TopView ads, which instantly capture attention when users open the app. These adaptable formats let you align your strategy with your goals and budget. TikTok ads are designed to feel natural on the platform, blending seamlessly with organic content. Start by creating short, captivating videos that grab attention in the first few seconds. Track your campaign metrics like click-through rates and conversions to understand what works and optimize your strategy. Even small businesses and first-time marketers can achieve measurable results with TikTok ads. Sync your product catalog on Wix with your TikTok ad campaigns—simply download the TikTok Ads app from the Wix App Market . 10. Offer personalized shoutouts Personalized shoutouts are another great way to connect with your audience while generating income. Whether it’s celebrating a milestone, giving advice or simply thanking fans, shoutouts create meaningful, one-on-one interactions. TikTok’s built-in features make it easy to offer shoutouts and handle requests. To get started, decide on the type of shoutouts you want to offer and set a price that’s fair for you and your fans. Promote this service in your bio and videos so your audience knows it’s available. Each shoutout should reflect your unique personality, keeping fans excited and engaged. For creators who actively connect with their followers, this can be an organic way to grow your revenue while strengthening your community. It’s a simple, authentic step toward building deeper relationships with your audience. How much does TikTok pay? Before growing a TikTok account, you might want to know how much you can expect to earn on the platform. Here are some of today’s highest earners on TikTok: Addison Rae reportedly earned $8.5 million from TikTok in 2021 alone. You might remember the early days, when Addison was best known for her dancing videos. Now, she flaunts a fat contract with Netflix, her own skincare line, brand deals, music and more. Charli D'Amelio can add Broadway and Dancing with the Stars to her resume. She ended 2024 with $23.5 million across all of her ventures, according to Forbes —with an estimated 30-50% of those total earnings coming from TikTok. Zach King is known for his YouTube and Vine videos, but the internet personality capitalized on TikTok’s video format and now earns around $53,000 from TikTok . His most popular TikTok, which earned 2 billion views, is estimated to have totaled $14,000 . Zach's slick video editing skills have landed him deals with companies like PlayStation and Credit Karma, plus television appearances. Plenty of other creators earn a living from TikTok, but don’t expect to pocket millions right away. Your financial success on the platform depends on your monetization strategy, as well as your posts and following (check out our guide to learn the best time to post on TikTok). Before being replaced by the Creator Rewards Program (which allegedly pays a higher rate), the Creator Fund paid between $0.02 and $0.04 for every 1,000 views, according to Exploding Topics . The same report found that influencers with 500,000-1,000,000 followers earned between $150-$3,500 for sponsored posts. How many followers do you need on TikTok to get paid? There isn’t a specific number of followers you need to get paid. If your audience actively watches, comments on and even recreates your videos, it’s likely you can capitalize on this using the above strategies. But as mentioned above, if you're interested in participating in programs like the Creator Rewards Program, then 10,000 followers is your magic number. However, if you’re aiming for a more lucrative partnership or influencer marketing opportunity, you’ll want to have at least 100,000 followers. The Influencer Marketing Hub has a TikTok calculator that estimates how much you can earn based on the number of likes you receive on your videos and your follower count. Naturally, the more followers you have viewing your content, the more you can earn. How hard is it to make money on TikTok? Viral videos might get millions of views, but they won’t make you rich. TikTok’s Creator Fund? It pays pennies per thousand views. Brand deals? They take time, a huge following and serious effort. Other income sources like live gifts or affiliate marketing require trust, consistent work and constant grinding. It’s no surprise many creators deal with burnout, algorithm changes and unstable payouts. Making money on TikTok takes more than just trends and dancing. You need a solid strategy—selling products, creating standout content and building partnerships. But TikTok’s unpredictable nature, strict guidelines and risks like shadowbans or demonetization make it a tricky platform to rely on long-term. To stay ahead, diversifying your income stream is essential for building something sustainable. Why TikTok monetization isn’t as easy as it seems Low creator fund earnings : TikTok pays very little per view, making it tough to earn a decent income. Unpredictable algorithm : Going viral isn’t guaranteed and engagement can drop without warning. High competition for brand deals : Only creators with solid engagement levels land sponsorships. Live gifting requires constant streaming : You need to stream often to maintain a steady income. Strict content moderation : Videos can get demonetized, removed or accounts shadowbanned. Short content lifespan : TikTok pushes new content, so older videos stop earning quickly. Monetization rules keep changing : TikTok’s policies shift often, making it tricky to plan for consistent income. Building trust for sales takes time : Selling products or using affiliate links relies on audience loyalty. Engagement burnout : The pressure to post regularly can be exhausting. TikTok shop takes a cut of sales : The platform charges fees when you sell products, which reduces profits. TikTok money moves: insider tips Post consistently but be strategic: Posting regularly helps TikTok see you as an active creator but quality beats quantity. Focus on engaging content that resonates. In beauty? Skip random makeup looks—track what gets views and lean into tutorials, transformations or product hacks that perform. Check TikTok Analytics to spot trends and adjust. Batch-create videos to stay ahead—film a few at once so you’re not scrambling to post daily. Hook viewers in the first three seconds : TikTok’s algorithm loves watch time, so if people scroll past your video right away, it won’t do well. Grab attention with a strong hook. Skip “Hey guys, today I’m going to talk about...” and start with something bold, like “This $5 product clears acne overnight—here’s how!” Use quick cuts, text overlays and eye-catching visuals to keep viewers watching. Connect and captivate: TikTok rewards engagement—more comments, likes and shares mean wider promotion. Focus on connecting with your audience. Reply to comments with video responses, ask questions in captions to spark conversations and encourage stitches or duets to reach new viewers. Building an interactive community makes TikTok more likely to push your content, helping you grow and monetize faster. Transform your bio into a sales-driving machine : Your TikTok bio is a powerful way to drive traffic and sales, so keep it clear and compelling. Let followers know what you offer (e.g. “Helping creators grow on TikTok”), add a call to action (e.g. “Shop my top picks below!”) and use a link-in-bio tool like Linktree, Beacons or TikTok’s built-in link to direct followers to your products, services or affiliate links. Make it easy for followers to click and buy. Balance trends with evergreen content : Trends can get you quick exposure but fade fast. Evergreen content helps you build a loyal, lasting audience. To grow, mix in content that stays relevant over time. In fitness, skip just trendy challenges and focus on tips like "Best core exercises for beginners" or "3 mistakes ruining your squats"—topics people will keep searching for. In fashion, balance outfit trends with timeless style advice. Treat TikTok like a business : To start making money on TikTok, treat it like a brand not a hobby. Use TikTok Analytics to track what works, test content like tutorials, challenges or storytelling and diversify your income streams. Master TikTok’s algorithm to stay visible : TikTok’s algorithm is constantly evolving but some things remain important. High watch time helps boost your reach while comments, shares and duets improve visibility. Posting regularly keeps you on the algorithm’s radar. The more engaging your content, the more TikTok will share it with new users. Balance virality with building a legacy:  Going viral can give you a quick boost in views but it doesn’t lead to lasting success. To make consistent income, focus on building a recognizable brand. Stick to a niche and consistent content style, use the same fonts, colors and editing style to boost brand recognition and share a clear message—funny, educational or inspirational. Work smarter and thrive longer: Creating daily TikTok content can be tiring but you don’t have to wear yourself out. Save time by batch-creating videos in one session, repurposing old content with fresh edits and using TikTok scheduling tools to plan ahead. Stick to TikTok’s rules and stay ban-free : Many creators lose accounts by unknowingly breaking TikTok guidelines. To stay safe, avoid misleading claims (especially for product promos), violating community guidelines like explicit content, or spammy tactics like “comment 10 times to win.” If flagged, your account could get shadowbanned, lowering views, or even permanently banned. Monetize across multiple income streams : To make the most money on TikTok, don’t stick to just one approach—mix it up with multiple revenue streams. Earn through brand deals, affiliate marketing, live gifts, selling your own products and TikTok Creator Rewards. Diversifying your income helps you stay secure if one method slows down. Stay adaptable as TikTok evolves:  TikTok is always rolling out new features, giving early adopters a big advantage. Recent updates include TikTok Shop, a tool for selling products, TikTok Series which lets creators sell premium content and algorithm updates that can impact content performance. Creators who adapt to these changes can stay ahead and boost their monetization efforts. How to make money on TikTok FAQ Can I make money on TikTok? Yes, you can make money on TikTok. However, it's important to note that you won't get rich overnight. It takes time, effort, and a lot of hard work to build a successful TikTok account that can generate significant income. How do I get paid on my TikTok account? The way you get paid on TikTok will depend on the method you choose to monetize your content. When you work with sponsors, you're typically paid through PayPal or direct deposit. If you're using affiliate marketing, you earn commissions through the affiliate network you're working with. And if you use the Creator Rewards Program, you're paid through TikTok's internal payment system. You can also make money with all of these methods simultaneously. How much money can I make on TikTok? The amount of money you can make on TikTok will vary depending on a number of factors, including your audience size, engagement rate, and the method you choose to monetize your content. However, it's possible to make a significant amount of money on TikTok if you build a large and engaged following. How much does TikTok pay per view? TikTok does not directly pay users based on the number of views their videos receive. Until recently, TikTok's monetization program primarily involved the TikTok Creator Fund , where eligible creators received payments between $0.02 and $0.04 for every 1,000 views . But this program was sunsetted in 2023—they've since launched a Creator Rewards Program that allegedly pays better for high-quality content. How long does it take to make money on TikTok? Making money on TikTok can take anywhere from a few months to a year, depending on your content, consistency and audience growth. Success hinges on building a sizable and engaged following. Once you reach 10,000 followers and 100,000 video views in 30 days, you can join the TikTok Creator Rewards Program. Additionally, partnering with brands and selling merchandise can start generating income as your influence grows. Can I make money on TikTok with limited followers? Yes, you can make money on TikTok with limited followers, especially if your audience is highly engaged. You can partner with niche brands for sponsored content, use affiliate marketing to promote products with unique referral links or sell your own products and services directly to your followers. Even with a smaller audience, authenticity and engagement are key to monetizing your TikTok presence. Can I make money on TikTok without showing my face? You can and here are a few ways to consider: Affiliate marketing via bio links Educational content using text/voiceovers Picture-based video content Product demonstrations without showing your face—just your hands How do seasonal trends affect my TikTok earning potential? Holiday seasons (November-December) typically see higher engagement and ad spending on TikTok, which aligns with general consumer and retail trends. You might see a spike in earnings during holiday periods, or just before them—and then a drop during and just after. If your income is dependent on holiday highs and lows, you should plan accordingly. What are the implications of using AI-generated content for TikTok monetization? If using AI generated content on TikTok, you must consider: Mandatory disclosure: Content must be labeled as AI-generated through hashtags or descriptions Automated detection : TikTok uses metadata to identify and flag AI content automatically Monetization restrictions : Pure AI content is considered ow effort and may be removed from monetization programs Higher scrutiny: Platform monitors AI content more closely for misinformation

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder to build your site isn’t just a technical decision—it’s a strategic one. Whether you’re a freelancer or part of an agency team, the platform you choose will shape your creative freedom, day-to-day workflows and your ability to scale. So before diving into the design tools and features, it’s worth stepping back and thinking about the bigger picture. That’s something Roy Wax, a product marketing manager at Wix Studio, thinks about daily. He works closely with professional web creators and agencies to understand what they need from a platform—not just to design great websites, but to run efficient, scalable businesses. As he puts it, choosing the right builder “isn’t just about features, it’s about how those features come together to support your entire workflow, from concept to client handoff.” Two names that frequently come up in this decision-making process? Wix Studio  and WordPress. Both are powerful in their own right, but serve very different creative needs, especially when it comes to learning how to make a website that meets modern performance, design and scalability standards. In this guide, we’ll break down the key features of Wix Studio vs. WordPress to help you choose the best platform for your workflow, clients and long-term goals.  But first, here’s a quick bird’s eye view of what each platform brings to the table: Wix Studio is a flexible, end-to-end platform for agencies and enterprises to build, manage and grow sites at scale. With a responsive editor, collaborative workspace, built-in AI and growth-focused tools, it helps pro web creators deliver the quality they want, with the efficiency they need.  WordPress is an open-source, self-hosted publishing platform that lets you create and manage everything from simple blogs to complex enterprise sites. It’s known for its easy -to-customize design themes, CMS capabilities and extensive plugin ecosystem.  Now that we’ve covered the basics, let’s dig deeper into how Wix Studio and WordPress compare, feature by feature, so you can decide which one aligns best with how you build, manage and grow websites. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. WordPress features When it comes to choosing the best website builders , the details matter. From how you design to how you scale, the features you rely on every day can shape your creative flow, and your bottom line. As Roy explains, it’s not just about having a long list of capabilities, it’s about how those features come together to support real-world workflows. “You can have the most advanced tools in the world, but if they slow you down or don’t play well with your team, they’re not doing their job,” he says. With that in mind, we’ll compare Wix Studio and WordPress across the most important capabilities for modern web designers and agencies. Whether you care most about advanced design control, workflow efficiency or long-term maintenance, this side-by-side breakdown will help clarify which platform supports the way you work. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native functionality and dev tools Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure  When it comes to choosing a platform, website infrastructure  is the backbone of everything you build—from speed and scalability  to website security  and client trust.  Wix Studio includes free website hosting  that’s ultra-secure and dependable, so there’s no need to research or pay for third-party providers. Every site runs on fully-managed, best-in-class multi-cloud hosting infrastructure that auto-updates quietly in the background. That means no surprise downtime, maintenance windows or poorly timed security updates for you or your clients. Roy points out, “Pro teams don’t have time to babysit hosting or troubleshoot surprise outages. Infrastructure should be invisible until it needs to be exceptional—and that’s exactly how we’ve built it at Wix Studio.” Security is baked into the platform. From DDoS protection and real-time threat detection to rapid response and full data encryption, Wix Studio is built to meet the highest industry standards for site reliability  and website performance . Wix Studio also scales automatically as traffic grows. Whether it’s a seasonal spike or a sudden surge in transactions, your site is ready. With 200+ CDN nodes and globally distributed data centers, content is delivered fast and efficiently—on any device, anywhere in the world. Now let’s take a look at how WordPress handles infrastructure. First, a bit of clarification: if you're using WordPress.org (the open-source version), hosting isn’t included. You’ll need to handle it yourself—meaning you’ll find, purchase and manage hosting through a third-party provider. That includes overseeing your own website security, backups, updates and more. On the other hand, WordPress.com (the managed version) does include hosting. It’s optimized for speed, security and performance, using automated scaling, high-frequency CPUs and global delivery. Maintenance tasks—like updates and backups—are handled for you. Bottom line:  Wix Studio gives you fully-managed website infrastructure, free website hosting and enterprise-grade site reliability by default. With WordPress, your infrastructure experience depends on which version you choose and which hosting provider you go with. For comparable website performance and website security, you’ll need to opt for a managed WordPress plan. Kick things off with our domain name search  to secure the perfect URL—or, if you’re still brainstorming, spark ideas with our domain name generator  for a creative boost. 02. Design and creative control  Great design starts with great tools. Whether you're building from scratch or iterating on an existing layout, your website builder should support both creative freedom and production speed. With that in mind, here’s how Wix Studio design  capabilities compare to WordPress when it comes to visual control, customization and scaling your design workflow. Wix Studio's editor is built for designers who want full creative control without compromising efficiency. It’s responsive by default, meaning your designs automatically adapt to every screen size—no extra work needed. With tools like drag-and-drop editor , custom breakpoints, flexbox, adaptive positioning, layers, grids and more, it’s easy to turn any vision into a high-performing experience. Want to fine-tune every detail? You can edit down to the pixel, apply advanced no-code animations (like scroll, hover, loop, WebGL, Lottie and Rive) and even bring in your own custom CSS when needed. For Figma fans, the Figma to Studio plugin  offers a fast way to move your designs directly into Wix Studio, keeping everything aligned from concept to launch. Looking to move even faster? You’ve got access to more than 375 professionally designed website templates , organized by industry and packed with relevant business tools. Every responsive template  is ready to customize—whether you're designing around the color of the year , building a booking site or launching an online store . “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. Now let’s compare that to WordPress. WordPress uses a block editor that allows for drag-and-drop  customization. You arrange content by inserting pre-built blocks into your pages and posts, and you can customize layouts using color schemes , typography, spacing and your own CSS. Some WordPress blocks also support basic animations. For more advanced effects (like WebGL or Lottie), you'll likely need to add plugins or write custom code. WordPress recommends sticking with native animation features for reliability, and hiring a developer if you're set on more complex motion. To kick off your site design, WordPress offers thousands of responsive themes. These website templates vary widely in quality, especially if you’re browsing third-party sources—so it’s important to follow best practices for responsiveness and choose carefully. Also, access to certain themes depends on your plan level. Bottom line:  Both Wix Studio and WordPress give you visual design freedom and customization. However, Wix Studio offers a wider set of built-in tools for animation and precision—no plugins or code required. While WordPress offers more theme variety, Wix Studio design templates are fully responsive, vetted for quality and freely available to all users. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features AI is changing the way websites are built—and for busy designers and agencies, it’s more than just a buzzword. It’s a way to speed up workflows, streamline planning and scale content creation without cutting corners. So how do Wix Studio and WordPress compare when it comes to built-in AI tools? Wix has been ahead of the curve in the AI space since launching its Artificial Design Intelligence (ADI) in 2016. Today, Wix Studio AI  takes things even further with an impressive suite of integrated features that help web creators shift time from repetitive tasks to real design thinking. As Roy explains, “We’re not building AI for the sake of it—we’re building it to solve actual pain points. Every AI tool in Wix Studio is designed to give creators more space to focus on strategy, storytelling and standout design.” First up: responsive AI. This built-in tool automatically optimizes your layouts across breakpoints with a single click—making it simple to create responsive designs fast. You can easily adjust element behavior and fine-tune layouts for even the most complex projects. Another standout is the visual sitemap tool, which accelerates the site-planning phase. It acts as a built-in wireframe generator , creating tailored frameworks packed with business solutions so you can jump straight into the design stage. Wix Studio also includes an AI code assistant that writes custom scripts, debugs issues and helps retrieve product info in seconds. On the content side, AI powers CMS collection content, AI meta tag creation and a built-in AI text generator. Inside the editor, you can also use AI to create custom visuals, like images and short-form video trailers. It’s clear that Wix Studio AI isn’t just a one-off feature—it’s a core part of the platform. And with ongoing innovations from the Wix AI Labs, designers can expect new time-saving tools to roll out regularly. Over on WordPress, the primary native AI integration is the Jetpack AI Assistant. Available from the editor, it supports content creation, translation, proofreading, image generation and SEO tasks. WordPress also includes an AI website builder , which lets you create blogs, portfolios and service websites by inputting prompts. However, AI support for eCommerce or complex integrations is limited—you’ll need to add those manually after the build. Beyond Jetpack, most WordPress AI functionality comes from third-party plugins. While this gives users a wider variety of tools to choose from, it can also introduce more setup steps, more updates to manage and more variability in quality. Bottom line:  Wix Studio’s native AI features—from wireframe generator to AI code assistant—are tightly integrated and purpose-built to help agencies move faster. WordPress offers solid tools via Jetpack and third-party plugins, but that flexibility can also mean more time spent managing tools, not designing. "Designing websites is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content For agencies and freelancers managing multiple sites or high-volume content, scalability isn’t just a perk—it’s essential. The right tools let you streamline workflows, scale content effortlessly and deliver faster, without sacrificing design quality or brand consistency. Wix Studio is built for scale from the ground up. The Wix Studio CMS  is a no-code content management system that uses repeaters and dynamic content  to dramatically reduce repetitive work. Design a single page layout, then populate with up to 10 million items (for premium plans) of pages with structured data—think product catalogs, portfolios or team directories—without starting from scratch each time. Roy emphasizes, “Scaling a site shouldn’t mean scaling your workload. We built Wix Studio CMS to help teams deliver at volume—without trading away time or quality.” You can also save and reuse custom assets like sections, components and templates. Site-wide styles let you define global rules for spacing, typography and color—making it easy to stay on-brand across every client project. Learn more about Wix Studio's collection storage limits and quotas → WordPress, also a CMS at its core, gives creators a flexible toolkit to manage dynamic content. You can use custom post types, taxonomies and the “Query Loop Block” to automate how content displays and updates across your site. Like Wix Studio, WordPress offers global styling options—but for more advanced content controls, you’ll likely need to rely on third-party plugins like ACF, Editorial Calendar or WP All Import. Bottom line:  The Wix Studio CMS is purpose-built for no-code scalability, offering dynamic pages, reusable design assets and global styling that make it easier to grow without adding overhead. WordPress offers strong CMS flexibility and plugin support, but it often comes with more manual setup and ongoing maintenance. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Managing multiple projects, clients and team members can be a juggling act—but with the right tools, it doesn’t have to be chaotic. Wix Studio management tools  are built to streamline collaboration and client communication, helping you and your team stay aligned no matter how complex the project is. Roy notes, “For agencies juggling multiple clients, the last thing you need is a patchwork of tools. Wix Studio pulls everything into one centralized workspace, making client management and project collaboration seamless.” Wix Studio provides a centralized workspace that gives you a 360-view of all your projects—from managing client feedback and support tickets to controlling subscriptions and billing, everything is in one place. This all-in-one approach keeps projects organized and makes it easy to track progress. Native CRM tools offer even more convenience—think customizable, recurring invoices, automated monthly reports and client kits to ensure smooth handovers. Plus, you can manage all of your client’s information within the workspace, so everyone is on the same page at all times. When it comes to collaboration, Wix Studio offers custom roles and permissions, allowing you to define exactly who has access to what. This is ideal for cross-functional teams working together. With features like content mode, clients can easily update text without disrupting the design, keeping your creative process intact. And for real-time collaboration, Wix Studio lets you request feedback directly on the platform and organize comments by status. It also supports side-by-side creation, so your team can design, code and edit simultaneously, speeding up project timelines. WordPress also offers tools for client and team management, including user roles, permissions and access controls. However, to match Wix Studio’s all-in-one capabilities, you’ll likely need to add third-party plugins. For instance, creating custom roles isn’t natively supported on WordPress. For team collaboration, WordPress offers a comment system with mentions, a site activity log and basic editorial tools like drafts and preview links. The platform also has some multi-site management capabilities, but when it comes to client management, WordPress falls short. You’ll need additional plugins (like those from WooCommerce) to integrate more advanced client management and CRM features, which means extra setup and maintenance. Bottom line:  While both platforms offer client and team management features, Wix Studio’s native management tools give you a more streamlined, all-in-one solution for collaboration, with real-time feedback and integrated CRM features. WordPress, on the other hand, requires additional plugins to achieve the same level of functionality. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 06. Ecommerce For agencies, the ability to efficiently build, manage and scale online stores isn’t optional—it’s core to the job. Whether you're helping clients open their first shop or scale up their digital presence, both Wix Studio eCommerce  and WordPress have powerful capabilities. Let’s take a closer look at how they compare when it comes to making an online store  and managing its day-to-day. With Wix Studio eCommerce, it’s easy to create visually compelling storefronts and a seamless shopping experience. After locking in the design within the editor, you can generate tailored product descriptions with AI, customize the checkout flow to match the brand and optimize every step of the buyer journey. Roy explains, “Website creators don’t have time to stitch together eCommerce solutions—they need a platform that just works out of the box. That’s exactly what we built with Wix Studio eCommerce: something powerful, scalable and ready from day one.” On the payment side, Wix Payments  is the platform’s native payment solution. It’s fully integrated and lets your clients accept major credit cards, Apple Pay and more—without needing to connect an external processor. If your clients need additional options, Wix Studio also supports 80+ global payment solutions , including popular BNPL providers like Klarna. Sales channels are covered, too. You can easily sync your clients' stores with Amazon, eBay, Google, Facebook and Instagram to reach millions of shoppers. And all store activity—from inventory and orders to returns and refunds—is managed from a single dashboard. To help drive conversions, Wix Studio comes with advanced built-in tools like abandoned cart recovery, discount creation, automated email marketing, gift cards, preorder support and customer reviews. Thanks to its multi-vertical cart, visitors can buy products and book services in one smooth checkout. If your clients are selling globally, you’re covered there too. Wix Studio supports automated currency conversion, tax handling and multi-language translation—making it easier to manage international stores without extra tools. Now let’s talk WordPress. Since eCommerce features aren’t included out of the box, WordPress recommends using its Commerce plan, which bundles in the WooCommerce plugin. WooCommerce offers customization options for storefronts and checkout experiences. It supports essential online store functions like inventory tracking, customer reviews, shipping configuration, gift cards and abandoned cart emails. It also supports integration with 60+ payment providers globally. Like Wix Studio, WooCommerce connects with Facebook, Instagram and Google—but syncing with marketplaces like Amazon or eBay usually requires additional third-party plugins or manual configurations. Global selling is also possible via WooCommerce, with features for handling taxes, currencies and site translations—but again, you may need plugins to achieve full functionality. Bottom line:  Both platforms offer strong eCommerce capabilities, but if you want a streamlined setup with native tools and fewer third-party dependencies, Wix Studio eCommerce stands out. With everything from Wix Payments to marketplace sync built right in, it’s a scalable, efficient way to support clients in how to sell online —and grow their business from day one. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing Launching a business-ready website is step one. But for your clients to see real ROI , their sites need to be found —and convert. That’s where solid SEO and marketing tools come in. Let’s take a look at how Wix Studio and WordPress compare in this space. Wix Studio SEO  is built for speed and scalability. Whether you're managing one site or 50, you’ll find it easy to deliver best-practice SEO across the board. Key SEO features  include autogenerated structured data markup for product pages, so they can show up in search results with rich snippets. You’ve also got a powerful combo of automation and control—bulk 301 redirects, autogenerated XML sitemaps, customizable robots.txt files and the ability to edit SEO settings by page type or across multiple pages in one go. Roy shares, “We know SEO is make-or-break for agencies. That’s why we’ve built Wix Studio to handle the heavy lifting—so creators can focus on strategy instead of jumping between tools.” Add in Wix Studio’s infrastructure-level integration with Google Search Console, and your clients can benefit from near-instant indexing and deeper search performance insights—all without additional setup. If you’re looking to start a blog  or advise clients on how to start a blog , Wix Studio makes it easy. Dynamic content capabilities and a native CMS allow you to scale content-driven sites with ease. And for advanced guidance, you can always refer to the Wix SEO Hub , which offers up-to-date strategies, tutorials and expert tips—another reason why Wix Studio is among the best website builders for SEO . On the marketing side, Wix Studio is packed with built-in tools like email marketing , lead capture forms and social media integrations. It also offers AI-powered Google Ads generation to help your clients get found faster. And with full-funnel data built in, you can see how users engage—from the first click to conversion. Need deeper insights? You’ve got native support for Google Analytics, Google Tag Manager and Meta Pixel. You can also schedule automated reports for clients, so they’re always in the loop—without eating up your time. As for WordPress, it offers strong SEO control, but with more reliance on plugins. You get technical essentials like XML sitemaps and optimized robots.txt files, but structured data for product pages typically requires schema plugins. For advanced optimizations like bulk redirects or permalink customization, plugins like Yoast SEO or Rank Math are your go-tos. WordPress also supports email marketing through plugins like Mailchimp, and has options for lead capture, social media integrations and Google Ads. Like Wix Studio, it integrates with Google Search Console, Google Analytics, Tag Manager and Meta Pixel for performance tracking. Client reporting is available but generally requires third-party tools. Bottom line:  If you're looking for a streamlined setup with powerful native SEO features and marketing tools that scale, Wix Studio SEO delivers. Everything is built in, so you can spend more time on growth and less on maintenance. WordPress gives you flexibility through plugins, but managing those can require more hands-on work—especially when you're scaling. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins A flexible platform that supports apps, integrations and plugins is a must-have for website creators building tailored experiences for every client. But while flexibility is essential, too much reliance on third-party add-ons can result in “plugin bloat”—which can slow load times, cause update conflicts and increase maintenance overhead. Wix Studio strikes a strong balance. It comes with a wide range of native, auto-maintaining integrations with some of the industry’s top tools across comms, social, sales and Wix Studio marketing integrations . These built-in solutions reduce friction and give you more control over the final product. As Roy explains, “We want creators to spend less time worrying about what might break and more time focused on what they’re building. That’s why we’ve prioritized native, scalable integrations inside Studio.” Need more customization? The Wix App Market  has your back, with over 500 vetted business tools built to integrate seamlessly with Studio sites. From lead gen and booking systems to analytics dashboards, every app is optimized to work smoothly within the Studio ecosystem. There are also standout tools that speed up workflows for agencies. For example, the Figma to Wix Studio plugin allows you to turn Figma designs into fully responsive websites with a single click—an absolute game-changer for design-first teams. Another gem is the Lottie animations widget, which lets you effortlessly add lightweight, vector-based motion graphics straight from the editor. Over on WordPress, plugins are the name of the game. With a directory boasting more than 59,000 free options, it's arguably one of the most customizable platforms around. This extensive ecosystem gives agencies the flexibility to build highly specific client solutions. However, most of these extensions are third-party, which means updates and compatibility require hands-on management. While WordPress does offer native integrations with essential tools like Google Analytics, you’ll often need additional plugins for the same breadth of functionality offered natively on Wix Studio. Bottom line: Wix Studio delivers a tightly integrated app and plugin experience, with native solutions and the curated Wix App Market making it easy to scale without compromising site performance. WordPress gives you more variety via its vast plugin library, but managing that freedom often calls for more technical oversight. Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps , explore Wix marketing integrations  or dive straight into our guide to build Wix apps  that scale your business. 09. Native functionality and dev tools Savvy clients aren’t just after a slick-looking site—they want robust, industry-specific solutions they can actually run their business on. That’s why professional creators need a platform with both built-in functionality and the flexibility to go custom when needed. Wix Studio delivers on bo th fronts. It empowers Wix Studio developers to build launch-ready businesses with a suite of native tools made specifically for real-world use cases—think bookings, events, restaurants and beyond. These Wix Studio business solutions work straight out of the box, helping you get to market faster with less setup. As Roy often points out, this is one of Studio’s biggest differentiators: “Creators aren’t forced to choose between speed and power—we’ve built the tools so they can have both.” For projects that call for something totally custom, Wix Studio offers a dev-first ecosystem with serious flexibility. Choose your coding environment—whether that’s online in Wix’s VS Code-based IDE or locally via GitHub integration. Extend business logic using hundreds of open APIs, and streamline your workflow with Wix Blocks , which lets you develop reusable apps and sell them in the Wix App Market. On the WordPress side, while it doesn’t offer native, full-stack business solutions like Wix Studio, it provides the foundations to build them. The open-source nature of WordPress gives developers the freedom to extend functionality using custom code and APIs. Devs also benefit from tools like a comprehensive code reference, a command-line interface (WP-CLI) and support for various version control systems and local dev environments. One key difference: WordPress doesn’t natively support app development and distribution like Wix Studio does through Wix Blocks. However, developers can build and sell WordPress plugins that act similarly by expanding site capabilities. Bottom line:  If you’re looking for a head start with launch-ready, industry-specific functionality, Wix Studio’s native business solutions are a game-changer. And when it comes to flexibility, both platforms give developers the tools to build whatever they can imagine—just with very different levels of out-of-the-box support. 10. Enterprise and large-scale solutions Almost every web creator has that one household name they dream of working with. But when that call comes through, you need to be sure your website builder can handle the complexity and scale of the job. Wix Studio Enterprise  is designed with flexibility to meet the needs of businesses of all sizes, from scaling startups to multinational corporations. It includes advanced multi-site management capabilities with account, group or site-level tiering, as well as tools that make scaling site creation a breeze. You’ll have access to company-branded templates, libraries of reusable assets and custom funnels so that any team member can deploy on-brand, functional sites with ease. Additionally, it provides 24/7 dedicated support, enhanced security and the flexible storage options that larger businesses require. As Roy puts it, “When enterprise clients come on board, the priority is seamless scalability without compromise—and Wix Studio delivers that by integrating everything from security to site creation into one platform.” On the WordPress side, the platform offers flexibility through its VIP and Enterprise plans. Much like Wix Studio, WordPress helps businesses manage multiple sites from one central dashboard while maintaining consistent branding across all platforms. The modular, block-based creation process ensures that design governance remains intact. However, WordPress shines in terms of bespoke capabilities—its open-source nature allows for tailored plugins, themes and custom functionality, which makes it a strong choice for enterprises with highly specific needs. WordPress also provides enterprise-level security, unlimited storage and priority support from dedicated account managers. Bottom line:  Both platforms cater to large brands and complex projects, offering robust, scalable solutions. Wix Studio’s enterprise tools are particularly suited for businesses looking for a seamless, all-in-one solution, while WordPress provides a highly customizable environment ideal for enterprises with unique requirements. 11. Support and community H aving a community of like-minded creators to lean on—and learn from—is priceless. So, how do Wix Studio and WordPress stack up in this area? Whether you're looking for web creation tips, inspiration or just a place to connect with people who truly understand your day-to-day, Wix Studio has you covered. The platform boasts a super vibrant community that’s both in-person and online. From frequent meetups to live webinars, a lively Discord and the Studio Forum, there’s no shortage of ways to engage with fellow creators. Plus, with dedicated community leaders fostering collaboration, you’ll always have a network to lean on. Roy emphasizes that “Wix Studio’s community isn’t just about connecting—it’s about growing together, sharing experiences and empowering each other to take on bigger projects.” If skill enrichment is what you’re after, Wix Studio Academy  offers a treasure trove of expert-led video tutorials, sandboxes, courses and expert-approved certifications designed to help you level up your skills. And if you ever need some personalized assistance, there's 24/7 customer care, as well as a built-in AI chat feature to help you out directly from any site. Don’t forget about the Wix Studio Partner Program , which can connect you with valuable business opportunities and support, whether you're an agency, freelancer or developer. On the other hand, WordPress has a vast and active ecosystem with an official WordPress Support Forum that’s a great place to seek help, exchange ideas and connect with fellow creators. WordPress also organizes global events like WordCamp, where you can network and learn from experts in the field. For growing your skills, WordPress offers plenty of documentation, guides and best practices. Plus, WordPress.tv hosts a large library of video tutorials and conference talks that cater to all skill levels. However, if you're looking for an official certification to validate your skills and stand out in the marketplace, WordPress lacks this feature. There's no formal certification process, so your expertise might not carry the same weight in the eyes of potential clients. When it comes to support, WordPress provides AI chat and 24/7 customer care for paid plan users—although free users don’t have access to these services. Bottom line:  Both Wix Studio and WordPress offer strong communities and learning resources for web creators, but Wix Studio stands out as the obvious choice for anyone looking to advance their career or differentiate themselves in the market with industry-recognized certifications. 12. Pricing Cost plays a big role in choosing the right website platform for your needs. With Wix Studio, you get five flexible pricing options, ranging from a free plan to an enterprise-level solution. You can opt for monthly or yearly payments and every plan includes a 14-day money-back guarantee, so you can try it out with zero risk. Here’s a breakdown of Wix Studio's annual pricing plans: Free  ($0/month): Create and publish sites with a branded subdomain. Basic  ($19/month): Build online brands with a custom domain. Standard  ($27/month): Accept online payments. Plus  ($34/month): Capture leads and boost sales. Elite  ($159/month): Scale business growth. Enterprise  (price upon request): Site management for large-scale businesses. *Prices displayed are for U.S. customers. As Roy points out, “Pricing clarity can be a dealmaker for agencies. With Wix Studio, you don’t have to play a guessing game—the value of each tier is crystal clear, and it’s built to support how agencies actually operate.” WordPress offers a lot of pricing flexibility but can be more complex to navigate, especially when it comes to choosing your own hosting provider. With so many hosting options out there—each with its own pros and cons—it can be tough to find the best choice. For simplicity’s sake, let’s focus on the WordPress plans that come with native hosting. It's also worth mentioning that unlike Wix Studio , most WordPress  plans (except the Automattic one) aren't specifically designed with agencies in mind. Many of the plans are more suited for DIY users, so they might not provide the functionality you need to scale and manage multiple sites for clients. Like Wix Studio , WordPress  gives you the option to pay monthly or annually. If you’re not completely satisfied with your monthly plan, WordPress offers a 7-day refund window, and for yearly plans, you have 14 days to request a refund. Here’s a breakdown of WordPress's annual pricing plans: Free  ($0/month): Basic blogging features and branded subdomain. Personal  ($4/month): Professional blogging features and custom domain. Premium  ($8/month): Advanced design tools for creators. Business  ($25/month): Full customization for businesses. Commerce  ($45/month): Complete solution for online stores. Automattic for Agencies  (price upon request): For agencies managing six or more sites. *Prices displayed are for U.S. customers. Bottom line:  If you value simplicity and predictable pricing, Wix Studio stands out as the more straightforward choice. Its clear, all-inclusive pricing is specifically designed for agencies and enterprises that need to build and manage multiple sites. On the other hand, if you're considering the WordPress Automattic plan, be prepared to reach out to WordPress directly to discuss your specific needs and get a personalized quote. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow   | Wix Studio vs. Duda Wix Studio vs. WordPress at a glance Feature Wix Studio WordPress Infrastructure Robust performance with 99.99% uptime, multi-cloud hosting, global CDN and enterprise-grade security. Varies depending on the hosting provider you choose. Design flexibility Fully responsive editor, no-code animations, built-in Web GL effects, custom CSS, intuitive layout tools and customizable templates. Block editor, customizable themes, built-in animations and custom CSS. Plugins required for advanced motion like WEBGL effects. AI features Responsive AI, sitemap generator, code assistant, text, image and meta tag creator, CMS collections, chatbot. Jetpack AI Assistant for content creation, image generation and SEO recommendations. Scalability & CMS No-code CMS, dynamic pages, reusable assets and shareable design libraries, global design settings for maintaining brand consistency. A CMS by design, with custom post types and taxonomies, dynamic content, reusable content blocks and global design styles. Collaboration Custom roles and permissions, concurrent editing, real-time feedback, on-canvas tagging and comment filtering by status, plus native CRM tools. Built-in comment system with mentions. Limited CRM tools, creation of custom roles and permissions require plugins. Ecommerce Built-in eCommerce solution with omnichannel capabilities, suite of customer incentives and seamless support for global selling. Built-in tools allow for SEO customization but third-party plugins are required for more advanced control and scalability. Plugins are also recommended for advanced marketing features. SEO & marketing Best-in-class defaults and hyper-efficient tools for customizing advanced SEO settings at scale. Suite of native marketing tools and integrations. Built-in tools allow for SEO customization, but third-party plugins are required for advanced control and scalability. Plugins are also recommended for advanced marketing features. Wix Studio vs. WordPress: the final verdict Both Wix Studio and WordPress bring a lot to the table—but the best choice depends on how you work, who you work with and what you need to deliver. If you're an agency, freelancer or enterprise team looking for an all-in-one platform that combines creative freedom with speed, scale and full-stack business functionality, Wix Studio is hard to beat. It's designed to help you move fast without compromising on quality, with native tools that support every part of the client journey—from concept to conversion. As Roy says, “You don’t just get a website builder with Wix Studio—you get a full business toolkit that’s purpose-built for professionals. Everything’s under one roof, so you’re not losing time jumping between platforms or patching together solutions.” On the other hand, WordPress is a solid choice for creators who prefer to self-host and customize every detail. Its massive plugin ecosystem gives you tons of flexibility—but that also means more moving parts. You’ll need to weigh whether you’re ready to manage plugin updates, compatibility issues and hands-on maintenance as your projects scale. Now that you’ve got the full picture, the best next step is to explore Wix Studio for yourself. See what it’s like to design, develop and deliver with everything built in—and decide if it’s the right fit for how you  want to work. Editor’s note: all pricing and information are current as of 04/21/2025. Wix Studio vs. WordPress FAQ Is Wix Studio better than WordPress? It depends on your needs. Wix Studio offers a streamlined, all-in-one solution built for speed, scale and collaboration—ideal for agencies and freelancers. WordPress provides more flexibility through its open-source setup but often requires more hands-on maintenance. The better platform is the one that fits your workflow best. Does Wix Studio work with WordPress? No, Wix Studio and WordPress do not natively integrate with each other. They are separate website-building platforms with different ecosystems, hosting environments and content management systems. However, there are workarounds depending on what you're trying to achieve. For example, you can connect workflows using third-party tools or you can migrate sites from one platform to another. Should I switch from WordPress to Wix Studio? If you’re looking for a more streamlined, maintenance-free experience—especially when managing multiple sites—Wix Studio could be a strong fit. It combines design freedom with built-in business tools, so you can move faster without relying on plugins. But if your current WordPress setup works well and you need deep customization, sticking with it might make sense. Consider what matters more to your workflow: simplicity or full-code flexibility. What's the difference between Wix Studio and WordPress? Wix Studio is the all-in-one website creation and client management platform built for agencies and enterprises. WordPress is a self-hosted, open-source publishing platform known for its CMS and extensive plugin ecosystem. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix Studio free? Yes, you can build and publish a site on Wix Studio for free. Your site will include Wix branding and use a Wix-provided domain (e.g., yoursite.wixstudio.io). To connect a custom domain, remove branding or access advanced features like payments and expanded CMS limits, you’ll need to upgrade to a premium plan. ​ Is Wix Studio better than Wix? Wix Studio isn’t necessarily better  than Wix—it’s just built for a different type of user. If you’re an agency, freelancer or advanced creator managing multiple projects, Wix Studio offers more flexibility, design control and developer-friendly tools. For individuals or small businesses creating a single site, Wix is often the simpler, more beginner-friendly option. It really depends on your needs and how hands-on you want to be.

Design high-end sites with efficiency on Wix Studio. Start creating today → The Wix Studio vs Squarespace  conversation has been growing for a while, especially among web creators who want a platform that truly supports professional client work. The real question isn’t just which tool looks better, it’s which one helps you manage projects, clients and sites more effectively. When you look at Wix Studio,  you’re looking at a professional   website builder made for agencies, freelancers and advanced users. It offers full creative control, collaborative workflows and scalable client management, whether you’re optimizing existing sites or learning how to make a website  for a new project. Squarespace, by contrast, focuses on polished, website templates driven simplicity that appeals mainly to entrepreneurs and small businesses who want an easier way to get online. This head-to-head comparison breaks down each platform’s core features so you can decide which one best supports professional workflows, complex projects and ambitious client needs. TL;DR: Wix Studio vs Squarespace Wix Studio is the superior platform for professional web creators, agencies and freelancers who need design freedom without limits and integrated Wix Studio management tools for client projects. Squarespace remains a better choice for beginners and small businesses seeking an elegant, template-driven website with maximum simplicity. Wix Studio:  Built for design flexibility, collaboration (real-time editing) and custom content. Squarespace:  Best for elegant, structured design and simplicity and lower cost entry for small commerce. Meet your contenders: Wix Studio vs Squarespace Wix Studio Wix Studio is a professional web creation platform by Wix, built specifically for agencies, freelancers and advanced users. Its core promise is "design freedom with enterprise-grade infrastructure," giving creators an open canvas, pixel-level control and advanced responsive tools, all backed by multi-cloud, scalable website hosting . Wix Studio includes a collaborative workspace, a full custom content management system (CMS) that offers up to 10 million items for premium plans and an extensive App Market . “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so agencies can do more and do it better.” - Roy Wax, PMM at Wix Studio Learn more about Wix Studio's collection storage limits and quotas → Squarespace Squarespace is an all-in-one website building platform. It’s known for its design-focused templates and intuitive ease of use. Squarespace emphasizes polished, consistent design in a single solution, allowing creatives and small businesses to build professional-quality sites without coding. Its simplicity is its strength, offering a curated experience that ensures sites are automatically responsive and easy to manage, but with less flexibility in custom design. Learn more about Squarespace: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace: the ultimate comparison Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and integrations SEO and marketing Ecommerce capabilities Native deep functionalities Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed, high-performance hosting solution built on a multi-cloud architecture (AWS, Google Cloud and Wix’s own data centers). This setup includes a global Content Delivery Network (CDN) with over 200 nodes for fast content delivery and auto-scaling to handle traffic spikes. Security is enterprise-grade, offering 24/7 monitoring, DDoS protection and compliance with standards like PCI DSS Level 1 and SOC 2 Type 2. Every Wix Studio site includes a free SSL certificate (HTTPS) and managed hosting is part of the subscription, requiring no external setup. Squarespace offers fully managed hosting on its proprietary clustered infrastructure with a built-in global CDN to serve content quickly. It is engineered to handle high traffic volumes and has a strong record of uptime and reliability. Squarespace also provides free SSL and continuous security monitoring, maintaining PCI DSS  compliance for its commerce features. When it comes to SOC 2, it is available for enterprise customers only. The cost for hosting is included in all subscription plans.  Bottom Line:  Both platforms deliver robust, fully managed hosting and high website reliability . Wix Studio's explicit multi-cloud architecture and enterprise-level compliance certifications (like SOC 2 and ISO) may be more appealing to risk-conscious agencies and large organizations. Before you launch, lock in the right domain name . Use a domain name search  to find something memorable, on-brand and available. 02. Design and creative control Wix Studio design offers a high level of creative freedom with its advanced responsive templates and editor. Designers work on a free-form canvas with pixel-level precision, using advanced layout tools like CSS Grid and flexible repeaters. The system automatically optimizes for different screens, but professionals can define custom breakpoints and write custom CSS to fine-tune styles. It also features a unique Figma to Studio plugin for seamless design. Squarespace is template-driven, offering over 190 templates that are customized through a visual style editor, all built for both desktop and mobile. The platform's Fluid Engine editor allows drag-and-drop within a responsive grid, ensuring designs remain mobile-friendly. While customizable (colors, fonts, section layouts), deep customization is allowed through custom code injection, available on higher plans only. Bottom Line:  Wix Studio is the clear winner for design flexibility, offering a "design without limits" approach with custom breakpoints, pixel control and integrated developer tools. Squarespace is perfect for achieving a polished, highly-curated look quickly but within stricter, template-imposed boundaries. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features Wix Studio AI integrates across the professional workflow. Key features include Responsive AI, which intelligently adjusts layouts for different screens with a single click. For Wix Studio developers , the AI Code Assistant generates code snippets and custom functions within the built-in Velo environment and the Visual Sitemap and Wireframe Generator lets you plan out and structure your websites quickly so you can get straight to the design. It also offers AI marketing, custom and front desk AI agents. In addition, you can generate text and images in the editor. Squarespace focuses its AI tools on content and site initiation. The Blueprint AI Website Builder generates a personalized starter site layout based on prompts. Its AI content assistant, Design Intelligence, generates copy for pages and product descriptions and can even adapt content based on a defined brand voice. It also offers AI-driven suggestions for SEO page descriptions and image alt text. Bottom Line:  Both platforms leverage AI, but for different audiences. Wix Studio’s AI is creator-focused, augmenting the workflow of designers (responsive layout) and developers (code writing). Squarespace’s AI targets end-users, focusing on quick site creation and copywriting. Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content Wix Studio includes a native, full-featured CMS that allows users to create custom data collections (databases) and bind them to dynamic pages. This is essential for building large, data-driven sites like real estate listings or custom directories. The CMS supports up to 500,000 items per collection on the Elite plan. This capability allows for complex content modeling and site scaling without writing custom backend code. Squarespace relies on predefined content collections for structured content, such as Blog, Products and Events. It handles unlimited entries within these categories (e.g., unlimited blog posts or products). However, it does not allow the creation of arbitrary, custom database collections outside of these built-in types without code. The platform also has a limit of 1,000 static pages per site and Stores can't exceed the site-wide limit of 10,000 products. Bottom Line:  Wix Studio offers a significant advantage for large, complex sites that require custom data structures, a true custom CMS. Squarespace scales very well for common content types (blogs, stores) but lacks the flexibility for unique, data-driven web applications. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Wix Studio is purpose-built for teamwork, featuring real-time co-editing where multiple team members can work on the same site simultaneously. The platform offers granular, custom roles and permissions for internal teams and clients. The Wix Studio Workspace centralizes multi-site management and the Client Kit simplifies the handover process with custom resources. Squarespace allows multiple contributors with roles (Admin, Editor, etc.), with unlimited collaborators on most paid plans. However, it does not support concurrent editing on the same page, only one user can actively save changes to a page at a time (it locks the page). Client management is handled by assigning a contributor role, though it lacks Wix Studio’s specialized tools like the Client Kit or simplified Content Mode. Squarespace Enterprise does offer Page Drafts for better content collaboration. Bottom Line:  Wix Studio is superior for real-time team collaboration and offers a more robust, specialized suite of tools for agency workflow and client handoff. Squarespace’s collaboration is sufficient for sequential workflows but less flexible for large teams working concurrently. Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. 06. App marketplace and integrations Wix Studio provides a large, open App Market with over 500+ apps and integrations from both Wix and third parties for features like live chat, forms, forums and bookings. Furthermore, its Velo development platform allows developers to build custom apps and integrations using its API, or even build apps for the public App Market. Native integrations for essential marketing tools (Google Analytics, Meta Pixel, etc.) are included and easily configured. Squarespace offers a highly curated set of Extensions (around 50 integrations as of 2025). These extensions primarily focus on backend eCommerce needs like shipping, fulfillment (ShipStation, etc.) and accounting (QuickBooks, Xero). It relies on built-in integrations for core functionality (like social feeds, payment gateways) and code injection for adding third-party widgets. Squarespace has a more limited public API (focused on Commerce). Bottom Line:  Wix Studio has a richer, more open ecosystem with a larger volume of third-party apps and a dedicated development environment (Velo) for creating custom functionality. Squarespace’s approach is a curated, closed system that prioritizes stability and seamless integration of a smaller set of key partners. Explore how to build Wix apps , discover Wix marketing integrations or dive into our guide to   build Wix apps   that scale your business. 07. SEO and marketing Wix Studio SEO offers a comprehensive toolkit including full control over titles, meta descriptions, URL slugs and header tags. Leveraging Wix Studio AI tools and advanced built-in capabilities, the platform provides automated sitemap updates, optimized robots.txt files, automated structured data markup and an SEO assistant auditing tool. Wix Studio integrates seamlessly with leading applications like Semrush, Google Analytics, Google Search Console, Bing, IndexNow and Wincher, so you can tap into your favorite SEO features without leaving Wix Studio. Studio also offers powerful marketing integrations with Google Ads, Google Analytics, Meta, TikTok, LinkedIn, Instagram and other top platforms.  Squarespace is SEO-friendly by default, generating clean HTML, automatic sitemaps and clean URLs. Users can customize all essential metadata and manage 301 redirects natively. Marketing tools include announcement bars, pop-ups and Email Campaigns (a paid add-on after the trial). Its analytics dashboard is very user-friendly, covering traffic, content popularity and commerce metrics. Squarespace also offers integrations with Mailchimp, Amazon, Google Analytics, Meta, TikTok, LinkedIn and Instagram. Bottom Line:  Both platforms are excellent for SEO, handling technical fundamentals automatically. Wix Studio edges out due to its integrated marketing suite and automations, which are included in the plan and provide a comprehensive lead-nurturing toolkit.  "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 08. Ecommerce capabilities Wix Studio eCommerce offers a full-stack solution built for agencies managing client stores at scale. From AI-generated product descriptions and custom checkout flows to a multi-vertical cart that supports both services and products, it’s designed for flexible, omnichannel selling. You can connect to 100+ payment providers, localize tax and shipping and centralize store management, plus, gain revenue opportunities through Wix Payments . Squarespace offers robust commerce features, including product variants, inventory and order management. The key difference is the transaction fee structure: as of December 2025, Squarespace charges a 2% transaction fee on sales on its Basic plan. This fee is removed (0%) on the Core plan. They offer 4 main payment providers: Squarespace Payments, PayPal, Stripe and Square.  Bottom Line:  For a serious seller, the features are comparable on higher-tier plans. However, Wix Studio is more cost-effective for all eCommerce users because it charges 0% platform transaction fees on sales on all commerce-enabled plans. Squarespace requires an upgrade to at least the Commerce (Basic) plan to avoid a 2% fee. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 09. Native deep functionality Wix Studio offers a broad suite of native, built-in apps and solutions that serve specific industry needs, including: Wix Appointment Scheduling Software (appointments/scheduling) Wix Events (ticketing/RSVP) Wix Restaurants (online ordering) Wix Blog Maker (blogging for an SEO advantage) This means a professional can meet diverse client needs without relying on third party plugins that may require maintenance or have compatibility issues. Squarespace covers core functionality well with its built-in Form Block, which can integrate with Google Sheets or Mailchimp. Its blogging platform is robust, supporting podcasting. However, for advanced features, it often relies on separate (though tightly integrated) products, such as Squarespace Scheduling (Acuity), which is a powerful but separate paid subscription. Squarespace lacks native forum or dedicated restaurant ordering systems. Bottom Line:  Wix Studio provides a wider range of integrated, native solutions for vertical industries (restaurants, hotels, bookings). Squarespace offers elegant core features, but advanced functionality often requires a separate subscription or external integration. 10. Enterprise and large-scale solutions Wix Studio Enterprise is designed for organizations that need to manage multiple sites, often across a franchise or corporate structure. It offers centralized multi-site management, Single Sign-On (SSO) for team access, shared design libraries and the option for custom development and SLAs. Its platform flexibility via Velo is a core advantage for complex internal integration needs. “When enterprise clients come on board, the priority is seamless scalability without compromise, and Wix Studio delivers that by integrating everything from security to site creation into one platform.” - Roy Wax, PMM at Wix Studio Squarespace Enterprise also provides multi-site management through a centralized dashboard. It supports SSO (Okta, Azure AD, etc.) for enhanced security. A key feature for consistency is the ability to use a branded template library and perform bulk editing of content across multiple sites at once. Bottom Line:  Both are robust at the enterprise level, offering SSO and multi-site management. Wix Studio is ideal for enterprises that need high levels of custom development and complex system integration. Squarespace is often favored by enterprises (like franchises) for centralized control and consistent, quick deployment across many sites. 11. Community and customer support Wix Studio Community provides 24/7 customer care via chat, email and scheduled phone callbacks for premium users in set hours. Users in the Wix Studio Partner Program receive priority support. The platform also features the Wix Studio Academy for educational resources and an active community forum for networking. Squarespace offers 24/7 support primarily through live chat (during set business hours) and email. Squarespace does not offer phone support. Its community program, Squarespace Circle, gives professional developers/designers perks like extended trial periods and access to a private forum. In addition, Squarespace Webinars offer great how-to videos.  Bottom Line: Both offer excellent 24/7 support and resources. Wix Studio's inclusion of phone callback and a more formal, incentivized Partner Program may be preferred by agencies.  12. Pricing Wix Studio offers four main plans: Basic, Standard, Plus and Elite. The Standard plan ($27/mo, annual billing) is the entry point for creating an eCommerce website (accepts payments) and includes 0% platform transaction fees. Higher tiers increase storage, CMS limits and collaboration seats. Squarespace offers four main plans: Basic, Core, Plus and Advanced. The Basic plan ($16/mo billed annually) is the lowest entry point, but it charges a 2% transaction fee on sales. The Core plan ($23/mo, billed annually) removes the 2% commerce fee. Bottom Line:  Squarespace offers a lower cost for basic sites (starting at $16/mo). However, their Basic plan includes a 2% fee on all transactions, which could add up. Wix Studio charges no additional fees other than regular transaction fees. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix vs Wix Studio | Wix Studio vs Shopify  | Wix Studio vs Framer  |  Wix Studio vs Elementor  | Wix Studio vs Webflow   | Wix Studio vs Duda | Wix Studio vs WordPress Wix Studio vs Squarespace feature comparison table Feature Wix Studio Squarespace Bottom line Design control Free-form editor, custom CSS, custom breakpoints, Figma import  Template-based, highly curated styles, code injection on higher plans Wix Studio offers professional design freedom and total layout control Collaboration Real-time co-editing, custom roles, client handoff kit  Multi-contributor roles; no simultaneous page editing (locking mechanism) Wix Studio is purpose-built for team workflow and concurrent work CMS/data Full custom CMS (content manager), dynamic pages, up to 500K items Built-in collections (blog, products, events); no custom database feature  Wix Studio is superior for data-driven, complex web apps Ecommerce fee 0% platform transaction fee on all commerce plans 2% fee on Basic plan; 0% fee on higher plans Choose based on your earnings - the more you earn, Wix Studio is more cost-effective for the basic plans  AI features Responsive AI, AI code assistant, AI text/image generation Blueprint AI site builder, AI content generator (design intelligence)  Wix Studio’s AI focuses on professional design and development augmentation Native functionality Wix Bookings, Wix Restaurants, Wix Events, Wix Forums, full CRM/Automations  Strong native blog, integrated form block; Scheduling is a separate paid product (acuity)  Wix Studio offers more integrated solutions for diverse verticals App ecosystem Large, open App Market (500+ apps), Velo API for custom dev  Curated Extensions (≈50 integrations), limited API access Wix Studio has a much broader range of functional extensions and dev tools Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs Squarespace: the final verdict The choice between Wix Studio and Squarespace ultimately comes down to your role and the complexity of your projects. Wix Studio is the platform of choice for professional web creators, agencies and large-scale projects. Its advanced tools, like the flexible editor, custom CMS, real-time collaboration and developer environment allow you to move faster while maintaining complete creative control. If you're building a unique, bespoke website, integrating dynamic data or managing multiple client projects with a team, Wix Studio features set and 0% transaction fees make it the clear professional solution. Squarespace is best suited for small businesses, individuals and content creators who prioritize elegant design and simplicity above all else. If you are launching a stylish portfolio, a simple blog or a basic online store and want to achieve a professional look with minimal effort, Squarespace provides the most streamlined, hassle-free experience. However, its limited design flexibility and lack of a custom CMS mean it hits a ceiling when projects require complex functionality. If your goal is to grow your business as a professional web creator by handling more complex, custom and data-driven projects, Wix Studio offers the flexibility and toolset necessary to scale your work. Editor’s note: All information presented in this article is true as of 12/26/2025 unless mentioned otherwise. Wix Studio vs Squarespace FAQ Do professionals use Wix Studio? Yes, Wix Studio is explicitly designed for professional web creators, including freelancers and agencies. It provides advanced tools like a full custom CMS, collaborative workspace, custom CSS and dedicated client management features. Is Wix Studio easier to use than Squarespace? Squarespace is generally considered easier for beginners due to its template-driven, structured and curated design environment. Wix Studio is also intuitive but offers more advanced features and a free-form canvas that gives the user greater control and flexibility, which can mean a slightly steeper learning curve for non-designers. Is Wix Studio good for websites? Absolutely. Wix Studio is a powerful platform for building professional websites, especially if you're a freelancer, agency or developer working with clients. It offers the flexibility of advanced design tools, the ease of drag-and-drop editing, plus built-in business solutions like eCommerce, bookings, CMS and automations, making it suitable for complex, high-performing sites. What are the main differences between Wix Studio and Sqaurespace? The main differences are design control (Wix Studio is free-form and pixel-precise vs. Squarespace is template-driven and structured), data scalability (Wix Studio has a full custom CMS vs. Squarespace relies on fixed content types) and eCommerce fees (Wix Studio charges 0% transaction fees vs. Squarespace charges 2% on its Basic plan). Which is better for eCommerce, Wix Studio or Squarespace? Both platforms offer robust core eCommerce features. Wix Studio is generally better because it offers 0% platform transaction fees on all commerce-enabled plans, which is more cost-effective for sellers. Squarespace's advanced features like subscriptions and abandoned cart recovery are locked into higher-cost plans. Which platform is better for custom design and code: Wix Studio or Squarespace? Wix Studio is better for custom design and code because it offers a free-form editor with pixel-level control, the ability to define custom breakpoints and integrated developer tools like Velo, allowing for custom JavaScript and CSS. In contrast, Squarespace’s design is constrained by pre-built templates and a strict grid system (Fluid Engine), which ensures responsiveness but limits bespoke design and only allows for minor code injection on higher-tier plans. Wix Studio gives professionals the power to build unique, complex sites without design constraints.

If you’ve ever wanted to shape a brand’s social media voice or get published in your favorite magazine, freelance writing can make it happen. As a freelance writer, you can take on all kinds of assignments, depending on your ability to write and communicate well within specific guidelines. Some use freelancing  to earn extra cash while others turn it into a full-time career. You might go from being a writer at a company to working on a project-by-project basis. There are also plenty of freelance writing niches that cater to different types of businesses . There’s so much to learn about becoming a freelance writer and how to make money as a freelance writer . To get started, set up your work, create a website  to highlight your skills, pick a niche, set your rates and start landing clients. Read Also: How to start a business 6 Steps to becoming a freelance writer Master your freelance workflow Create a freelancer website Choose your specialty Land your freelance writing gig Set your rate Stay communicative 01. Master your freelance workflow With the right tools, you’ll spend less time scrambling and more time writing. Freelance life can get messy, but a solid system makes all the difference. From pitching ideas to managing assignments and tracking payments, staying organized helps everything run smoother. Here’s how to streamline your workflow: Track your pitches : Use tools like Airtable or Notion to log sent pitches, follow-up dates and responses all in one place. Stay on top of deadlines : Break projects into tasks with apps like Asana or ClickUp so you can hit word counts and deadlines with less stress. Monitor your earnings : Track rates and invoices using QuickBooks or a simple Google Sheet to make sure you get paid on time. Centralize everything : Manage emails, assignments and notes in one dashboard with tools like Trello or Notion to avoid tool overload. Try a book name generator  for your next project 02. Create a freelancer website Creating a freelance website  is a great way to highlight your work and skills while letting potential clients see what you can do. Your website can take different forms, but two are especially useful if you’re pursuing freelance writing. If you’re just starting out and don’t have writing samples published yet, set up your website as a blog to demonstrate your writing style. If you already have work, include your portfolio or links to published pieces to let visitors see the types of writing you’ve done and the topics you know best. For those who write books or creative content, an author website  can help build your personal brand and promote your published or upcoming works. Tip: Try out this sleek and stylish content writer website template , which caters to writers of all types. If you want something more personalized, consider hiring a Wix designer . Whichever camp you fall into, it’s good to have links to your social media accounts so potential employers can see your voice on social. This is particularly vital for those that want to get into social media writing. Generally, your website’s domain name will incorporate your name or business name. And of course, have a contact form or email listed on your website easily accessible in case someone would like to reach out for a freelance writing opportunity. Be inspired: Freelance website examples See this curated list of the best website builders for writers . 03. Choose your specialty While being a generalist might work later, focusing on a niche early helps you build a strong portfolio and stand out. Ask yourself: "What do I enjoy writing about?" Passion fuels better work and attracts clients. Your niche might be the type of writing—blog posts, copywriting, technical docs—or specific topics like tech, health, fashion or finance. It’s not about chasing trends or just what's profitable. Think about where your skills and interests meet market demand. Love in-depth topics? Consider tech or finance. Prefer creative work? Lifestyle or fashion might be for you. The more specific your focus, the easier it is to get noticed. As you refine your niche it becomes your brand. Clients will seek you out, saving you the hustle of constantly pitching. Take time to experiment and narrow your focus—it’ll pay off in the long run. 04. Land your freelance writing gig Breaking into freelance writing might feel overwhelming but it’s absolutely doable with the right approach. Start by figuring out the kind of writing you want to focus on and plan your strategy around that niche. Here's how: Editorial freelancing: pitch like a pro If you’re targeting editorial writing (magazines, blogs or news platforms), pitching is your go-to skill. Research the publication to understand their tone, audience and the stories they publish. Find the right editor through the staff page or LinkedIn. Write a pitch that’s concise, tailored to the publication and explains why your story idea matters and why you’re the best person to write it. Follow up with a polite email after a week or two if you don’t hear back—editors are busy and a reminder can make a difference. Copywriting, technical writing and specialized freelance jobs For gigs like copywriting, technical writing or content marketing, you’ll usually need to submit an application. Build a portfolio with your best work using platforms like Contently, Journo Portfolio or a simple website. Tailor your resume and cover letter to highlight relevant skills, past projects and results like boosting website traffic or engagement. Use job boards beyond LinkedIn and Indeed, checking out niche platforms like ProBlogger Job Board, Freelance Writing Jobs, ContentGrow or BloggingPro. Networking: your secret weapon Networking opens doors to gigs you won’t find on job boards. Join writing groups on Facebook, Slack or subreddits. Get active on LinkedIn by sharing insights, engaging with industry posts and connecting with editors, marketers or other freelancers. When you work with a client, ask for referrals. Word-of-mouth is a game changer. Tools to stay organized and productive Freelancing means juggling pitches, clients and deadlines. Use tools like Trello or Asana to track pitches and projects. Grammarly or ProWritingAid help keep your work polished while PayPal or Wise make invoicing and payments simple. From your first gig to growing your business Once you land your first assignment, focus on delivering great work and building strong relationships. Always hit deadlines—being reliable is everything. Ask happy clients for testimonials to attract more work. Upsell your services by offering extras like social media content, email campaigns or SEO optimization to existing clients. 05. Setting your rate as a freelance writer Setting your rate as a freelance writer is about understanding your value and the market. Start by looking at your experience. If you’re just starting out, you might charge on the lower end to build your portfolio. But don’t undersell yourself—good work deserves fair pay even if you’re new. As you grow your experience, get client testimonials and build a strong reputation, you can raise your rates. Different writing gigs pay differently. Content writing often earns more than editorial work and niches like technical writing or SEO can bring in higher rates. The type of client matters too—larger companies or well-funded startups usually have bigger budgets. Remember, you’re not just charging for the words. Your rate covers brainstorming, research, edits and the value you add to the project. Always stand up for fair pay and don’t be afraid to say no to rates that don’t match your worth. Confidence in your value is what helps you succeed as a freelancer. 06. Stay communicative In freelancing, good communication is just as important as technical skills. Being responsive isn’t just about replying to emails quickly—it’s about building trust, showing professionalism and proving you care about the collaboration. When a client emails with questions, think of it as more than just a task. Take the time to give clear, thoughtful answers. Anticipate possible follow-ups and address them upfront. It saves time and shows you’re detail-oriented and engaged. Being communicative means staying proactive. Don’t wait until the deadline to flag problems or send updates. If you’re running behind, let your client know early, explain the situation and suggest solutions like adjusting the timeline or delivering the project in parts. Handling feedback is an area where good communication really matters. If an editor asks for revisions, clear up any uncertainties. Talk to them about their expectations to make sure your edits match what they’re looking for. Communication is a two-way street. Ask clients for feedback, clarify details when needed and keep the conversation flowing. This back-and-forth builds stronger relationships and often brings in repeat work or referrals. Types of freelance writing There are many different categories under the umbrella of freelance writing. Of course, there are certain qualities that many of these categories share. The most important one is that all types of freelance writing require a solid grasp of baseline skills and mechanics such as spelling, grammar and punctuation. But considering the wide spectrum of freelance writing assignments available to writers, there’s surely something for everyone. Keep in mind that along with the various formats freelance writing can take, there are any number of topics that can be covered. For example, let’s say you’re a writer interested in health. You might write a reported piece about funding for mental health resources for a newspaper or magazine as one assignment and then write copy for a startup that created an app monitoring healthy sleeping habits as another. Regardless of what subjects you are most capable of writing about, there are many different types of freelance writing. Editorial writing This is arguably the most long-established form of freelance writing. Writing for a magazine, newspaper or news website falls under editorial writing. With this type of writing, you’ll be held to journalistic standards and ethics. In most cases, you’ll have a story assignment and execute it. Some articles will require you to report, meaning pulling together research from various credible sources and interviewing people to use their quotes in the story. Publications will often hire a freelance writer because they know that writer is well-versed in a specific subject or has access to certain reporting. There are also opinion pieces or “ hot takes ,” which are less about being objective and presenting the facts and more about pulling together various evidence points, analyzing and making an argument. Learn more: How to sell books online Copywriting Copywriting is another large subcategory of freelance writing. It’s pretty much everywhere without you even realizing it. As the American Writers and Artists Institute describes  the craft, “copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.” These actions include donating to a cause, signing up for a newsletter, making a purchase, clicking on a profile and much more. Unlike editorial writing, you usually won’t be pitching copywriting ideas. In most cases, you’ll have to apply for copywriting jobs. If you have experience with copywriting, it’s a great idea to have that listed on your professional CV website  or have a portfolio website example  of your copywriting work available to view. That way if a business is looking for a copywriter, they can use your website as a resource to see if you might be a potential freelance writer they want to work with. Content writing Content writing is a bit between editorial and copywriting. Instead of telling a story through the lens of journalism, content writing is for marketing purposes. Content writers are still storytellers, but the usual goal is to develop brand awareness and engage readers rather than to persuade someone to specifically buy something. Overall, content writing will be longer form content such as blogs and articles. The people over UX Planet  have some pretty digestive infographics breaking down the difference between copywriters and content writers. Social media writing Blending together aspects of editorial, copy and content, social media writing is specifically creating copy that will be shared on social media platforms such as Facebook, Twitter, Instagram, TikTok and more. If it’s for a publication, it often will reflect the journalistic standards and ethics that the publisher holds itself to. But social media writing for a company will likely be more focused on simply helping build brand recognition on social media that will eventually also hopefully convert to more sales. Social media writing often taps into trending topics to stay relevant in social buzz. That might mean partaking in the latest meme or news cycle. However, a lot of social media writing is evergreen. Technical writing At its core, technical writing is a type of writing used to explain complicated, specialized and technical information to the reader. The most common types of technical writing you have likely interacted with are instructional materials from a new gadget or software manuals. TechWhirl  goes into the nitty gritty of what technical writing is. Business writing Business writing is all about creating clear, professional communication for the workplace. It helps share ideas, convey information and achieve goals both inside and outside an organization. From persuasive sales pitches and detailed policy proposals to straightforward internal memos, strong business writing keeps things running smoothly and fosters collaboration. As the University of North Carolina at Chapel Hill’s Writing Center explains , it covers everything from policy recommendations and press releases to application letters, emails and memos. Sometimes, businesses bring in freelance writers for specialized documents like white papers—official reports that outline a company’s mission while offering valuable insights to potential customers to build trust and credibility. Ghostwriting Ghostwriting powers many bestsellers, viral tweets and standout blog posts. It’s when the words you read are credited to someone other than the actual writer. From celebrities and politicians to industry leaders, ghostwriters shape autobiographies, speeches and even social media content while perfectly capturing the client’s voice. In a world where personal branding matters, ghostwriters stay behind the scenes, helping craft stories that resonate. Learn more: How to make a book cover Benefits of freelance writing Freelance writing can be a bit intimidating at first, but once you become comfortable you’ll find that there are a number of benefits that come with the job. Set your own schedule The only time restrictions you’ll have as a freelance writer are deadlines. Otherwise, you’ll be able to work whenever you want. This is great for people who don’t enjoy the typical 9 to 5 work day. Meanwhile, other people who like a structured work day can still embrace that mentality. But because you’re setting your own schedule, you can sleep in whenever you want, run errands during the middle of the day and many more things that come with the flexibility of being a freelance writer. Work wherever you want Because you aren’t tied to an office building or even a specific place, you can practically work wherever you want as long as you have the equipment needed to complete assignments. Becoming a digital nomad will allow you to see the world while still making money online . Manage your own workload Depending on what your financial situation is, you can work as little or as much as you’d like. If life is fairly hectic and you have other things going on, you can choose to only take on a few assignments. Meanwhile, if you are looking to keep yourself extremely busy, you can hustle to get as many assignments as possible. Decide what you want write As a freelance writer, you can be selective with what you want to write about (see our guide on how to start a service business ). You may only want to take on stories about a certain subject matter. Or, if you want to learn more about other genres and topics, you can try expanding your horizons and pitch things that are out of your typical wheelhouse. How I became a freelance writer The path to become a freelance writer is different for everybody. Every writer takes a different path to becoming a freelancer, but you may find the story of Gabe B., an editorial writer with 10 years of freelancing experience, helpful: “I originally studied journalism in college, where I learned the foundations of writing for newspapers, magazines, news websites, broadcast news and more. There was also light instruction on freelance writing, but most familiarity with the practice came from actually doing it. During college, I freelance wrote a couple of articles for smaller publications, which was a great experience in terms of refining story ideas and working with editors. After graduating, I accepted a fellowship at a news startup. Once that ended, I had to figure out my next steps. While I was hoping to land a full-time job, that did not immediately happen. Instead, I started freelance writing for another news startup. They could only offer me 20 hours a week, but I took it. During those 20 hours a week, I wrote a couple of news blogs and one bigger feature story. Eventually, I was offered a full-time position with the publication because they were now familiar with my work and there was a job opening. Since that first job, I’ve had a number of other full-time positions at various publishers. While almost all my time and work went toward these jobs, I did freelance writing for other places every so often. The policy on freelance writing with a full-time job differs from place to place, but usually the rule is that you can take on a freelance assignment as long as it is work that wouldn’t typically fit under what you cover at your full-time commitment. For example, if you write about beauty, you will likely be able to take on a freelance assignment about food. A few years ago, I split ways from my last full-time editorial job. Since then, I have found freelance writing jobs through a variety of methods. My primary one is pitching editors at different publications story ideas. This is probably one of the most traditional aspects of freelance writing in the journalism world. Pitching requires a lot of work, flexibility and especially a thick skin because many of your story pitches are likely to be passed on. But once you find a home for a story idea you crafted, it’s a very fulfilling experience. Every so often, I am also fortunate enough to be contacted by potential employers for freelance assignments. I have either worked with these editors in the past or are familiar with my previous work and ability to execute. Being asked to take on freelance writing may happen if you have a website touting your abilities and showcasing your past work. This gives a possible employer or editor an idea of how likely you are a fit for a certain assignment and the means to contact you to gauge interest and availability. Since departing from my full-time job, I have taken on many different freelance writing opportunities. My first experiences were with editorial writing, but I have now taken on copywriting, social media writing and more. They have also been about a wide range of subjects and niches.” Learn more: Blogging vs freelance writing

Turn your ideas into a website you love with Wix →   Regardless of the types of businesses  you run, having a professional website is essential. If you’re a freelancer or thinking about how to start a business , one of the first steps is to create a website  that showcases your work. A well-designed online portfolio  can attract clients, highlight your skills and set you apart from the competition. In this guide, we’ll walk you through how to create a freelance website step by step so you can grow your business and build a standout portfolio. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. How to create a freelance website To make life easier for you, we’ve compiled a step-by-step guide that will explain everything you need. Here are 10 steps you’ll need to create a freelance website. Choose a freelance website template Create a domain Develop your brand Include relevant pages Add sophisticated design elements Incorporate the right business tools Create a blog Optimize for SEO Make it mobile-friendly Promote your site 01. Choose a freelance website template Just like you wouldn’t start driving somewhere without directions, you should think about your ideal website layout before beginning to build it you'll need to plan your website , essentially. Ask yourself the following questions: Which elements do you want to stand out? What will be the first and last things people see when they land on your site? How do you envision the user’s flow from one page to another? You can start from a blank canvas or choose among the free website templates available for all types of freelancing projects. These templates are 100% customizable, so you can personalize them to fit your brand. If you’re still searching for inspiration, take a look at these portfolio examples or these freelance website examples to see how professionals have organized their work. Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” Waste no time and create your site from start to finish with Wix's website builder . Learn more: Best website builders for freelancers 02. Create a domain Once you’ve chosen your freelancer website template, give your site a name. Come up with a few different options and check which ones have an available domain name . Ideally, your domain name should include the name of your biz and a taste of what you do. You should also check Google, social media platforms and the United States Patent and Trademark Office’s (USTPO) to make sure the name you’ve selected isn’t already in use by another business. 03. Develop your brand After sealing a domain name, it’s time to create additional aspects of your branding. Start by creating a logo, which you can do using a free logo maker . This will help you pinpoint the look and feel you want for your brand. Next, select your fonts, colors and slogan. Your goal should be to maintain a consistent brand identity that encompasses what you stand for. These attributes will ultimately set you apart from your competitors and entice new customers to try your product or service, so it’s important that they stand out. Even after you’ve checked off the branding basics, keep in mind that any type of content you create, whether it be on your website or social media accounts, should align with your branding. A unified marketing strategy is the key to developing consumer trust, which eventually will lead to repeat customers. Expert tip from  Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” 04. Include relevant pages Think about all the information you want your freelance website to include, and strategically organize it into separate pages. You can add as many pages or sections as you want, but here are some of the most important: Homepage Think of this as the entrance to your site. This is the very first thing site visitors will see. In addition to including a beautiful background image, you’ll also want to add some descriptive text. Clients should be able to determine who you are and what you do immediately upon entering your site. Choose your words wisely and make sure that every bit of text, photo and video are the best fit to secure a great first impression. Products or services Create a clear and detailed section explaining what kind of products and services you offer. If you’d like customers to place orders or schedule a call, add an order form or bookings calendar that invites them to do so. Projects Highlight your professionalism and quality of work by showcasing your projects and the list of clients you’ve worked with. If you’re an artist or designer, the Wix Pro Gallery is a great way to add examples of your work to your site. Online store A freelance website is an effective way to make money online. In addition to including an order form on your product page, you should create a separate page for your online store. Testimonials Satisfied customers are one of your most important marketing assets, since they can recommend your products and services to friends and social media followers. Ask them for testimonials, and include their positive reviews on your site. Testimonials boost your credibility and help create trust between you and potential customers. About page Use about us page to tell your visitors who you are. Provide essential information about your business and summarize your unique identity, work ethic and values. This will also let you build connections with your customers by helping them get to know you on a personal level. When planning this you should also think about your privacy policy page also. Contact After you’ve stunned them with your site, visitors should be able to contact you easily. While you may want to include your contact details throughout your site—in the footer, for instance—it’s also good practice to create a dedicated contact us page . Add a contact form with Wix Forms , your email, phone numbers and social media handles. Learn more: How to vibe code a website 05. Add sophisticated design elements Your freelance website is more than just a means to an end. It’s also an outlet for you to express your talent and creativity and show that you’re on top of your visual game. Make a list of the design features that will enhance your site, and start exploring which ones you can effortlessly integrate. There’s no need to add every design element you come across, but incorporate the ones that fit in well. Ideas to consider include: hover effects, customized grids, parallax scrolling and animation. For each effect, think about how it will look to a first-time visitor and consider the purpose that it will serve. If you want some expert tips, you can also check out the Wix Marketplace to hire a Wix designer to help you build your perfect site. 06. Incorporate the right business tools From talking with customers to marketing your product, there are many aspects of your business to stay on top of. This can be particularly challenging if you’re working alone, or if you’re a digital nomad without a fixed office space. To make your life easier, take advantage of business tools that can help reduce your workload and streamline processes while making money as a freelancer. For example, you can use Wix Chat to easily communicate with potential clients and answer their questions in real-time. This feature displays a chatbox on your website that lets people message you immediately. You can also take advantage of online scheduling software to efficiently take online bookings, accept secure payments and send automatic email reminders without any hassle. Other tools, such as Wix Analytics , help you measure the traffic to your site. This gives you a view into where your website is performing well and where it could be improved, letting you adapt to fit your clients’ needs. 07. Create a blog You can also consider creating a blog that appeals to your audience. This is a strategic way to incorporate additional content for SEO purposes, encourage people to spend more time on your site and establish yourself as a leader in your industry. A blog is also a helpful way to attract new visitors to your site because it provides valuable content without asking for anything in return. It can also be a highly effective way to make money as a freelance writer . It’s also an effective strategy to convert traffic into customers. Your blog articles allow people to get to know you and become acquainted with your work. Blogs are an effective way to create personal relationships with your audience, which ultimately, allows them to feel connected to your brand. You can even include a comments section so you can communicate with your readers directly. 08. Optimize for SEO What good is an online presence if no one gets to see it? This is exactly why you should invest some time and effort into your SEO capabilities. In order for your clients to easily find you and book your services (see how to start a service business ), you need to make sure that your website appears in Google search results. Optimizing your website with SEO features is an ongoing task that requires you to update your content regularly. You’ll want to do some keyword research to determine which words and phrases to incorporate throughout your site. Take advantage of tools like Wix SEO , Ahrefs and SEMrush to help you determine which relevant keywords people are searching for. Then, incorporate them throughout your website content. You might also want to engage an SEO services agency or professional to help you. If you’re a freelancer who works in a specific location, you’ll also want to invest some time incorporating local SEO. To start, include your location on your website and register with Google My Business . Another helpful tip is to form relationships with other local businesses who can vouch for your credibility and link from their own website to yours. This type of local link building is a worthwhile tactic that will ensure your freelance website is found by anyone searching in your area. 09. Make it mobile-friendly Did you know that mobile internet use accounts for 64% of all web traffic? This means you’ll want your website to look just as beautiful on a small smartphone screen as it does on a desktop computer. Pay attention to the fonts and colors you use and make sure they’re readable. Declutteer the mobile version of your site and consider adding a search bar to ease navigation. If you’re a Wix user, your site will automatically generate a mobile-friendly version with an adaptive gallery for your images. 10. Promote your site After you’ve published your site, you’ll need to promote it to obtain clients and spread the word about your brand. Share it on your social media channels, and include a link in the bio of each of your accounts. You’ll also want to get business cards printed with your website on it. Furthermore, send out an email to your existing customers and share your website that way. Once you’ve gotten the word out, remember that running a successful freelance website requires maintenance and upkeep. Keep your content updated, implement fresh features, improve the user experience and stay up-to-date with current design trends. Oh, and brace yourself—the business offers are about to come pouring in. Learn how to create a job board website . What makes a good freelance website? A successful freelance website does more than just showcase your work. It builds trust with potential clients, highlights your skills and makes it easy for visitors to take action. Here are the 5 key elements that make a freelance website stand out. Key element Why it matters Tips for your freelance website Clear branding Helps clients recognize and remember you Use a professional logo, consistent colors and fonts that match your style Engaging portfolio Shows your skills and past work Highlight your best projects with descriptions, images and case studies User-friendly design Makes your site easy to navigate Keep menus simple, use intuitive layout and ensure mobile-friendly design Contact options Encourages client inquiries Include forms, email, phone number or booking links prominently SEO and discoverability Helps clients find you online Optimize page titles, meta descriptions, headings and images for search engines How to create a freelance website FAQ How much does a freelance website cost? The cost of a freelance website depends on your choice of website builder, hosting plan, domain and premium features. You can start with an affordable platform like Wix and upgrade as your business grows. Can beginners use freelance sites? Yes, beginners can use freelance sites to find clients, build experience and showcase their skills. Most platforms are user-friendly and provide tutorials to help you get started quickly. What are the best side hustles online? Popular online side hustles include freelancing, creating a website or portfolio, selling digital products, offering online courses or consulting services and participating in gig economy platforms. Learn more about weekend side hustles and side hustle ideas to get started with today.

Start generating business ideas with the Wix Business Launcher →  Marketing side hustles can be super rewarding business ideas to start. You'll develop new skills, make extra money and have more autonomy over your work, all while starting a business.   “It’s an exciting time for side hustlers in digital marketing,” says Etoulia Salas-Burnett, M.S.Ed, founding executive director of the  Howard University Center for Digital Business .  “The shifts in AI, changing consumer expectations and the continued importance of authentic storytelling has led to an array of new opportunities that both new and seasoned digital marketers can take advantage of. ” The first step after deciding what side hustle you’ll take on is establishing yourself online. Make sure to create an eCommerce website  and open social media accounts for your new business.   Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. Quickly take any idea from concept to reality.  10 top side hustles in marketing   Below, check out 10 of the most promising areas to launch a side hustle, according to research and experts. Writer Social media strategist Generative AI consultant Video producer Digital ad manager Art director Market research analyst Compliance consultant Web developer and digital designer Ultra-specialized expert 01. Writer   Salas-Burnett says content creation continues to be a thriving area for side hustlers, even in the age of AI. “Content creation is a fantastic option for those looking to start a side hustle,” she says. “Companies across all industries are constantly seeking fresh, engaging content for their websites, social media, blogs and marketing material.” While AI might help with grammar checks and inspiration, companies will likely continue to rely on writers to inject humanized storytelling, she adds.   Indeed, jobs for writers and authors—both full-time and freelance—are predicted to remain on pace for average growth (about 5%) for the upcoming decade, according to the  U.S. Bureau of Labor Statistics  (BLS), making it a great weekend side hustle .   02. Social media strategist   “Social media strategy has kept itself fresh for freelancers,” says Jessica Tacka, marketing director and founder of Meow Media DC . In a reaction to the "more is more" era of content, businesses are now understanding that quality and consistency can go further than spamming their customers, necessitating the work of skilled social media strategists and managers. In fact, the  BLS  says that occupations for advertising, promotion and marketing managers (social media included) are outpacing average job growth at 8%, for both full-time and freelance jobs. This is one of the most popular digital nomad jobs  nowadays. If you’ve honed your skills and expertise, create an online portfolio to offer your professional services. Learn more: Cost to start a business , Business startup checklist   03. Generative AI consultant   “While SEO has been the gold standard for years, as more people turn to AI-powered tools for information, marketers need to understand how these models source and prioritize content,” says Salas-Burnett. “Many brands lack the in-house expertise to do this, which makes it a great side hustle opportunity. As a gen AI optimization consultant, you would ensure a brand’s content integrates well with AI platforms, often by having distinct, authoritative content on their websites and knowledge bases that these tools can draw from.”   To get started, consider attending one of the many workshops and online training courses to ensure you’re bringing up-to-date knowledge on this work, since the technology is rapidly evolving. See also: How to make money using AI , AI business ideas   04. Video producer   Be honest: how many TikTok and Reels do you watch in a day? “Creating concise, compelling videos can help businesses capture attention quickly and convey messages effectively, catering to the decreasing attention spans of modern consumers,” says Melinda Rodrigues, MBA, VP of programming for  American Marketing Association 's D.C. chapter, who formerly freelanced as a marketing consultant for 13 years. According to the  BLS , sound and video technicians pose to remain on pace with average growth over the next decade, and self-employment is one of the most common ways to conduct this work.   05. Digital ad manager   You might have a banner year by getting into digital ad optimization. “Digital ad management—particularly in PPC [pay per click] and social media advertising—is one of the most promising digital marketing side gigs today,” says Rodrigues.   The main reason? Many companies don’t have the resources to maintain this sort of work internally. “Businesses are increasingly realizing the importance of well-targeted paid ads to reach new audiences and drive sales, but effective ad management requires specialized skills that many companies don’t have in-house.” Learn more: Online business ideas     06. Art director   It seems like there can never be enough content, right? In which case, consider a side gig directing how the visuals look and come together. Art directors, according to  BLS , are mostly self-employed (big win for solopreneurs!) and are predicted to grow around 5% over the next decade. Learn more: How to make money as an artist , Art business ideas   07. Market research analyst   If you’re more left-brained, or thrive anytime number crunching enters the chat, market research might be your future side gig.  Jobs for market analysts are predicted to grow faster than average, at around 8%, over the next decade, per  BLS  research.  Still, it’s not all blue skies. Those who are looking to break into this field as a freelancer should keep in mind that most companies employ these workers in-house and might confront more headwinds pinning down clients as a result.   To stand out, consider using those analytics tools you’re familiar with to secure clients. “Leveraging analytical insights to understand customer preferences on a deeper level will be key for creating meaningful, tailored experiences. And, of course, generative AI is dominating in the digital marketing space,” says Salas-Burnett. “Anyone looking to start a side hustle should take advantage of AI tools to create content, segment customers and optimize campaigns efficiently.” Tip: Learn how to start a marketing business .   08. Compliance consultant   The  Americans with Disabilities Act  states companies need to make their materials as accessible as possible. Solopreneurs might find additional work in their niche by offering compliance updates.   “Specializing in creating content and websites accessible for people with disabilities is a valuable niche,” says Salas-Burnett. “This work involves optimizing for screen readers, ensuring proper color contrast, and providing alternative text for images. As accessibility becomes more important—legally and ethically—this skill set is likely to be in high demand.”   09. Web developer and digital designer   As companies will continue to be tasked to elevate and evolve their web presence to keep step with consumer preferences, the need for experts to refine and update web design will remain crucial. A strong online presence is especially important for business websites  and eCommerce websites , which require optimized layouts, seamless functionality and engaging visuals to attract and retain customers. According to  BLS , jobs for digital designers and web developers are anticipated to outpace average growth. Further, self-employment is the second highest venue for this work to be completed, underscoring the potential for a successful side gig in the niche, according to the BLS. 10. Ultra-specialized expert   Okay, so this isn’t a specific type of job or require specific business operations —but it's an overarching piece of advice provided by the experts. In a crowded freelance marketplace, it remains key to refine your offerings in order to not only discover what you most enjoy, but to attract the right type of clients who will hopefully return—and give a referral. “Digital marketing is incredibly saturated, which means you need to be smart about your unique selling proposition,” says Rodrigues. “Niche expertise or specializing in high-demand areas like in conversion rate optimization or marketing automation can help you carve out a space for yourself.”   Salas-Burnett agreed. “While being a generalist has its benefits, there’s also value in becoming an expert within a very specific niche. For example, specializing in email marketing  specifically for dental practices or social media management for vegan restaurants. This level of specialization can lead to higher rates and less competition,” she says. Learn more: Best businesses to start with little money Low-cost business ideas Can I create an online course on Wix? Explore more business ideas Part-time business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Dropshipping business ideas Business ideas for couples Rental business ideas Family business ideas B2B business ideas Scalable business ideas Business ideas for teachers Recession-proof business ideas

Start generating business ideas with the Wix Business Launcher → Looking to turn your website into a money-making machine? One great perk of choosing to create a website  is unlocking its potential to make money online . If you’re already selling products or booking services, there are more ways to boost your income—like hosting ads on your site. So how do you get ads on your website? That’s where Google AdSense comes in. It’s a popular program that lets you publish ads and earn money every time someone clicks. While it’s not a shortcut to instant riches, it’s a simple way to enhance your site’s content and earn extra cash. Ready to learn how to monetize a website? Check out this guide filled with advertisement examples  and tips to make the most of Google AdSense. Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. Quickly take any idea from concept to reality. What is Google AdSense? Google AdSense is a free tool website owners use to place Google Ads on their sites (check out our guide on Wix Google Ads for details). This Google advertising tool connects you - the website owner - with advertisers so that you can display ad content. So, how does it work? When you register for AdSense, Google uses an ad auction system to place ads on your site. These ads are chosen based on your website’s niche, as well as the subjects that site visitors are interested in. Then, in return for hosting Google ads, Google will pay you a commission for each click the ads receive. How to make money with Google AdSense If you have a website or are starting a blog or YouTube channel, Google AdSense makes it simple to monetize your content by showing relevant ads to your audience. It’s a simple and reliable way to earn passive income while you focus on creating great content and making the most of your traffic. Set up a platform:  Start by creating a website, blog or YouTube channel centered on a specific niche that speaks to your audience. Keep the design clear and user-friendly to hold their attention. Make sure your platform is organized, mobile-friendly and optimized for a smooth experience. Create quality content:  Share original, useful and engaging material that solves problems, educates or entertains. Tools like AI content generators  can help you brainstorm ideas and create practical, helpful content that connects with your audience. Post regularly to keep them coming back. Drive traffic:  Use SEO to get your content ranking higher on search engines for relevant keywords. Promote your work on social media and connect with your audience there. Build an email list to keep engagement going and encourage repeat visits. A mix of channels will help you reach more people. Sign up for AdSense and position ads:  Apply for an AdSense account. Make sure your site meets their guidelines to avoid rejection. Once approved, place ads in spots like headers, sidebars or within your content where they’ll be easily seen. Don’t overdo it—striking a balance keeps your audience engaged. Optimize earnings and refine strategy:  Maximize revenue by testing different ad sizes, formats and placements to see what works best. Focus on content tied to high-paying keywords to boost earnings. Use the AdSense dashboard to monitor clicks, impressions and revenue. Regularly analyze your data to spot trends and tweak your strategy. Improve top-performing content and work on underperforming areas to see better results. How to get started with Google AdSense? Google has made it easy to use AdSense to make money online. Let’s walk through the setup process: Create a Google AdSense account Set up your payment information Connect your website to Google AdSense Choose your ad placements Create and run ads on your website 01. Create a Google AdSense account The first thing you'll need to do is create an AdSense account. First, go to the Google AdSense  site and click Get Started. On the next page, Google will ask you for three things: Your website URL Your email address Whether or not you want customized help optimizing your ads In the email address field, enter a Gmail address if you have one. If you don’t, you’ll need to create one. 02. Set up your payment information Before you can start running ads on your site, make sure Google has all the information it needs to pay you. Go to the Payments tab on the left side of the page. This will take you to your Payments dashboard. When you start earning ad revenue, you’ll see it here. For now, you’ll need to: Update the “How you get paid” area with your banking information Fill in your payments profile under Settings so Google can verify your information and tax details You may also want to briefly review your Account settings (again, go to the left-side navigation to access this). The information should be up-to-date if you have an existing Google account. If it’s not, make the necessary edits. 03. Connect your website to Google AdSense Now, it’s time to sync your website with AdSense. To do this, you’ll need to add a special code to your site. This signifies to Google that it can place ads there. First, from your Google AdSense dashboard, go to Sites. Then, click Add Site and enter your domain name. In the next screen, you’ll be provided with custom code along with instructions for embedding it on your website. If you’re a Wix user, you can easily integrate your website with AdSense using the Google AdSense app . All you need to do is download the app, and then paste in the code provided by AdSense. Once you’ve pasted the code into your site, go back to the Google AdSense screen. Then, click Get Review. Google will take you back to your dashboard where you’ll see a notice. Although you may have to wait up to two weeks for Google to verify your website, you can still get a head start in setting up ads. So, let’s go to the next step. 04. Choose your ad placements At this point, you’ve told Google that you want it to place ads on your site. But how will you decide where to display those ads? There are two options for determining where the ads will show up: you can either let Google choose for you, or you can select the placements yourself. Below, we’ll walk through both options. Option 1: Use Google automation The quickest way to create ad placements is by using Google’s automated tool. Why might you choose this over the manual option? You’re brand new to website monetization and need help with it. You’re thinking about custom placements, but want to first see what Google considers the optimal positioning of your ads. Ads would look fine on any page of your site—especially if you’re a publisher or blogger—so there’s no need to hand-pick your ad units. Here’s what you need to know to set up Google automation: To start, go to the Ads section in your Google AdSense dashboard. If you’re interested in seeing what auto ads might look like, click the pencil next to your domain name under “By site”. Google will pull up a rendering of your website on the next screen: When it finishes rendering, you’ll see your website. You can toggle between the mobile and desktop view using the corresponding icons above. To see what it looks like when Google automatically places ads on your site, switch on the “Auto ads” toggle on the right. In this example, Google has placed three ads on the selected page. In the panel on the right, you can increase or decrease the numbers of ads shown under “Ad load”. In that same panel, you also get to control what types of ads you display: In-page ads from Google advertisers Matched content  from your own site (Note: You have to have a high volume of traffic to be eligible for matched content) Vignette ads between page loads Wide-screen ads on desktop If there are any pages on your site that you don’t want to show ads on, include them under “Page exclusions.” On a related note, you can also let Google automate mobile ad optimization for you. To do this, go to “Global settings”: If Google auto ads is the route you decide to take, just toggle the automations on and let Google automatically choose the placements for you. Option 2: Create custom ad placements Alternatively, you may prefer to manually select your ad placements. Why might you choose this over the automated option? You don’t want ads to appear on every page of your site. You want control over which parts of the page they appear on so the user experience doesn’t get disrupted by poorly placed and disruptive ads. You want to use ads to monetize high-traffic areas of your site that are informational but not revenue-generating, like blog posts, property listings, recipe pages, etc. Before you start setting up your own ad placements, you’ll first need to get acquainted with the various types of online ads available. Display ads These are the typical banner ads with images that you find around the web. You can place them anywhere on your site as a variety of sizes and shapes are available. You can customize: Ad shape: square, vertical or horizontal Ad size: responsive or fixed In-feed ads In-feed ads are another type of ad you can display through Google AdSense. For blogs, magazines, directories, product reviews and other list-like content, these ads appear between listings in your feed. You can customize: Ad style: image above, image on the side, title above, or text only In-article ads Similar to in-feed ads, these work well for publishers, reviewers, and listicle sites. The main difference is that the ads appear in the middle of your content. You can customize: Font Color for the title, description, and sometimes the background Search engine ads You can place a Google search box on your site that displays AdSense ads in the results. You’ll get paid for clicks on those ads. You can customize: Where search results are pulled from: all over the web or the sites of your choosing Link ads Google displays a list of topics to your visitors. When they click a topic link, they’ll be shown relevant ads—and it’s only when they click an ad that you get paid. You can customize: Ad size Text color Background color Before moving onto the final step, I’d recommend you go page by page through your site and decide: Which type of ad should appear on it Where exactly you’ll place it What size will fit best Once you’ve thought about your ad placement and customization options, go to the next step to learn how to create and display your first ad. 05. Create and run ads on your website It’s time for the fun part - creating your first AdSense ad. There are many different website builders out there, and each requires a slightly different process. In this step, we’re going to focus on how to create and run AdSense ads through your Wix website . To create your first ad on your Wix site: Sign into Google AdSense Click Ads Click Ad Units Click +New ad unit Select Display ads Enter a name for your ad at the top left Click Ad Size on the right and select Fixed Enter the ad’s width and height Click create Click Copy Code Snippet to copy the ad code, and then click Done. Once you’ve copied the ad code, you’ll need to activate that code in the Wix Editor so that it appears on your site. Here’s how to do it: Go to the Google AdSense app in the Wix Editor Click Settings Paste the code into the app, and click Activate (Note that once you activate the code, it can take up to 48 hours for the ad to be displayed.) That’s all there is to it. Take a look at this article for more information about how to add and set up the Google AdSense app  on your Wix website. Best practices when using AdSense There are a few more tips to leave you with before you start using Google AdSense: 01. Publish content regularly Google AdSense is about turning your website traffic into money. Without traffic to your website, there’s no money to earn from AdSense. And keep in mind that this is about more than just sheer numbers. You need steady and engaged traffic coming to your website if you want them to take notice of the ads there. By creating high-quality content and optimizing it so that the right people find it in search, you can do just that. 02. Never place more ads on a page than you have content Your website is the home of your brand - not a place to host a bunch of ads for other companies. So, you need to be careful about how many ads you allow on each page and where they go. Ultimately, your content should be getting more attention than the ads themselves. 03. Don’t try to game the system Google has very strict program policies, many of which revolve around deceptive practices that artificially boost your commission. This includes things like clicking on your own links, incentivizing others to click on ads, or using a tool to push high quantities of traffic to an AdSense-enabled page. Read the Google AdSense program policy if you're not familiar with its terms. 04. Take advantage of blocking controls Google does a good job pairing Google Ads with the content of your site. However, if it mistakenly displays a competitor’s ad, or something that doesn’t align with the values of your brand, you should use the built-in Blocking controls to remove the conflict. 05. Keep an eye on your reports Google AdSense comes with an entire area dedicated to Reports. Check in on this at least once a week to see how your ad units are performing. You can then make informed decisions when it comes to drawing better traffic to your site, optimizing your ad placements, and more. 06. A/B test your ads Another thing you can do to improve your earning potential is to experiment with different ad units, placements, colors and sizes. Use the Experiments found under Optimization to conduct A/B tests on your ads. Or you can have Google do the assessment and automatically adjust your ad units for you. This can help you make sure your ads are optimized, and if its worth consider another type of ad, such as native advertising . With time you might also want to consider Google re-marketing . Website content ideas for AdSense success Boost earnings by targeting high-value, low-competition niches. Use tools like Google Trends to find trending topics with solid search volume. Check competitors for content gaps and create engaging content  your audience needs. Tech tutorials, wellness tips and travel hacks are always hits. DIY projects and budget-friendly home upgrades grab attention , while quick recipes and plant-based cooking are a food lover's favorite. Eco-friendly topics like sustainability tips and zero-waste swaps are perfect for connecting with today's audience. For personal growth, add value with career advice like virtual interview tips or networking strategies. Help creators grow with social media tips, video editing how-tos and advice on blogging or podcasting. 15 creative website ideas for AdSense success Niche news and trends : Share hyper-specific industry updates with quirky insights and creative commentary that capture the passion and pulse of the niche. Diy & how-to tutorials : Create step-by-step guides with playful twists that make everyday tasks fun and engaging. Personal finance and money-saving tips : Provide fresh strategies for budgeting and investing, paired with real success stories and clever money hacks. Health and fitness advice : Offer accessible workout plans, nutrition tips and mindfulness advice in a fun format that inspires healthier living. Recipe and cooking blogs : Experiment with unique recipes and clever shortcuts, turning everyday ingredients into gourmet dishes with a creative edge. Travel and destination guides : Share immersive stories and offbeat tips that make trips more memorable, blending practical advice with wanderlust. Product reviews and comparisons : Deliver honest reviews and detailed comparisons that simplify buying decisions and help readers make smarter choices. Parenting and family advice : Offer practical parenting hacks and relatable family tips mixed with humorous and heartwarming moments. Educational resources and online courses : Present dynamic tutorials and interactive content that make learning easy and engaging for any age. Lifestyle and productivity blogs : Share inventive strategies for boosting efficiency, paired with personal stories to inspire creative living. Pet care and animal health : Mix adorable pet stories with actionable care advice, creating a useful and enjoyable resource for pet owners. Gaming and esports reviews : Dive into detailed game analysis and lively esports commentary that keep gamers informed and entertained. Sustainable living and eco-tips : Share practical ideas to reduce waste and embrace greener habits, offering simple eco-friendly hacks for everyday life. Local business and community news : Celebrate local heroes and success stories with engaging insights and creative storytelling. Celebrity and entertainment gossip : Deliver juicy insider scoops with a fun tone, balancing scandalous updates with thoughtful commentary. How much money can you earn from Google AdSense? Google AdSense is not a get-rich-quick scheme. However, it is a way to passively  earn income from your website. Here’s the formula Google uses to pay its AdSense users a commission for clicks: # of ad clicks * bid amount *.68 = Your Commission Google gives AdSense users 68% of the total earnings from their ad units. Here’s how the calculation would work if you had an ad that received 100 clicks and the advertiser had bid $1.00 on it: 100 * 1.00 * .68 = $68 Now, how much you earn is dependent on how much competition there is for your ad unit as well as how much advertisers are willing to pay per click. Your website, niche, brand authority, as well as the quantity and quality of your traffic can all affect these factors. So, it’s really important to view Google AdSense as something you can make good money from if  you spend time making your website and content the best it can possibly be. If you’re curious to see your potential earnings, you can use Google AdSense’s calculator. This calculator starts at 50,000 monthly page views, so you’ll need to get your site to a good place before you can expect serious earnings from it. The benefits of using Google AdSense? Not sure whether to use Google AdSense to run ads on your site? Here are 10 advantages of the program: 1. Google AdSense enables you to monetize your website , offering a way to earn passive income through your site. 2. All you have to do is a little setup and then Google handles the rest , including sizing ads to properly fit desktop and mobile screens. 3. Google AdSense is free to use , so there’s no financial risk in getting started with it as part of a wider marketing strategy . 4. There’s a wide range of advertisers  working with Google AdSense, so you can display ad content relevant to your niche. Google’s ad revenue is on the rise and is expected to hit over $340 billion by 2027 thanks to the growth of digital advertising and global markets. 5. Ads that appear on your site have been vetted by Google, so you can be assured that the ads meet certain quality standards . 6. Ads that appear on your site are compatible with your content and cater to visitors’ interests. As a result, they’re unobtrusive and add value to your visitors’ experience . 7. You get to choose  which types of ads to use and where they go on your website. 8. You can customize the design  of the ads to match the look and feel of your site. 9. You’ll get paid monthly  by direct deposit so long as you make at least $100, so this could realistically become a steady paycheck. 10. As your website traffic grows and your audience becomes more engaged, you’ll incrementally  increase your earnings  through Google AdSense. How to make money with Google AdSense FAQ How long does it take to make $100 on AdSense? The time it takes to earn $100 on AdSense depends on your traffic, niche and ad performance. For example, if your site gets 1,000 visitors a day with a $0.25 CPC and a 2% CTR, you could reach $100 in about 20 days. Smaller sites with 100 daily visitors might take 6 months or more, especially in low-CPC niches. How does seasonal variation affect AdSense earnings in different niches? Holiday season (Q4: October-December): Retail and shopping niches see highest earnings Gift guides and product reviews perform best Finance niches benefit from year-end planning January-February, start of the year Health and fitness niches peak (New Year resolutions) Personal finance content increases (tax season) Travel niches typically experience a dip Summer months Education content decreases (school breaks) Travel and outdoor niches surge Tech and indoor-focused content sees lower earnings How do different content formats (long-form vs. short-form) affect AdSense CTR? According to research, long form content (more than 1500+ words) has a higher CTR, potentially better ad placement opportunities and increased user engagement time. Short form content, of less than 100 words generally shows. lower CTR and faster bounce rates. How do different geographic locations of visitors affect earning potential? Geographic location significantly impacts AdSense earning potential. Here's the breakdown by tier: Tier 1 (Highest earnings) USA ($0.61 average CPC) Australia ($0.57 CPC) UK ($0.48 CPC) Canada, Germany Tier 2 (Moderate earnings) Western Europe Japan Singapore Tier 3 (Lower earnings) Most Asian countries South America Eastern Europe Traffic from Tier 1 countries can earn 3-5 times more than Tier 3 countries for the same number of views. What's the impact of having multiple language versions of content on AdSense earnings? Multilingual content typically offers expanded reach because of market-specific targeting and higher CTR as a result. You can also trigger longer session times if you reach people in their native language. What's the correlation between social media traffic and AdSense CTR? Based on recent data , here's the correlation between social media traffic and AdSense CTR: Facebook traffic: 0.8-1.2% CTR Instagram traffic: 0.5-0.7% CTR Pinterest traffic: 1.1-1.4% CTR Generally, social media traffic shows: Lower CTR than direct/organic traffic Shorter session duration Higher bounce rates Best performance comes from Pinterest and Facebook, where user intent aligns better with ad engagement.

Web-safe fonts are fonts widely supported across various operating systems and browsers. Important for consistent and reliable display, they make sure a website appears as intended on different devices. Common examples include Arial, Helvetica and Times New Roman, minimizing the risk of font rendering issues, such as slower website load times and enhancing the site's accessibility and usability. Hear me out: selecting fonts is one of the most important decisions you make when designing a website . As a Wix Partner with a track record of building accessible websites, I’ve seen how the fonts you choose to display on your website not only affects your site’s aesthetic, but also its functionality. It has the power to impact the speed, stability and accessibility of your site. In this article, I’ll explain what fonts are considered web-safe, why these fonts and typography are important and how to add them to a website. What are web-safe fonts? What are the different types of web-safe fonts? 8 web-safe serif fonts 11 web-safe, sans-serif fonts 4 web-safe monospace fonts 5 web-safe fantasy fonts 2 web-safe cursive fonts What are font stacks? How to add web-safe fonts to a Wix website What are web-safe fonts? A web-safe font is one that is pre-installed on most browsers and operating systems. This increases the likelihood that the content will look the same for all users. Alternatively, when you feature a web font (a.k.a. a non-web-safe font) that hasn’t been installed on a user’s operating system, the system will either download the font or substitute it with one from the same generic font family. This difference makes web-safe fonts useful for several reasons: Consistency : Featuring web-safe fonts on a site ensures that its typography remains consistent and legible, regardless of the operating system that a visitor uses to access it. Accessibility : Because web-safe fonts are designed specifically for screen display and readability at smaller font sizes, they are a tenet of website accessibility . Faster page load times : When a website uses web-safe fonts, the user's device does not have to download any additional font files, which can result in faster page load times. This is particularly important for users with slower internet connections or older devices, but featuring a font that isn’t widely available can slow down even the fastest computers. One test revealed that a webpage took 155 times longer to load when it featured a web-safe font than when it didn’t. What are the different types of web-safe fonts? Like all other types of fonts, web-safe fonts are categorized according to their generic font families. A generic font family is a category or classification of fonts that share common characteristics or design elements. There are five generic font families: serif, sans-serif, monospace, cursive and fantasy. In most cases, I don’t feature more than two generic font families on a website. My font pairings tend to use sans-serif fonts for copy text, as they tend to be the easiest to read in smaller sizes (see easiest fonts to read ). Sometimes, I simplify the design even further by only using variations of the same font family. My website , for example, only features variations from the Ubuntu font family. Read also: The worst website font pairings 30 web-safe fonts Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman EB Garamond Rockwell Palatino Helvetica Arial Segoe Ui Trebuchet MS Verdana Century Gothic Tahoma DejaVu Sans Calibri Candara Lucida Sans Unicode Andalé Mono Monaco Lucida Console Courier New Luminari Trattatello Copperplate Playbill Papyrus Brush Script Bradley Hand 8 web-safe serif fonts With their respectable appearance, serif fonts are prevalent in print media. The serifs (or flourishes at the end of each letter) that give this font style its unique silhouette explain its popularity. These fonts are often described as traditional, reliable, elegant and sophisticated. Serif fonts can become difficult to read at smaller sizes, so they’re most effective when displayed in size 12 or larger. 01. Bodoni Poster Italian typographer Giambattista Bodoni designed the original Bodoni font in 1798, so the high-contrast font is timeless. When the Linotype studio released Bodoni Poster in 1929, it was often used in advertisements in posters. The font gained even more prevalence when Nirvana used the compressed style of the font for its band logo . Its weight makes Bodoni Poster a good choice for site titles and branding. A geometric sans-serif copy text would complement the chunky font nicely. Bodoni Poster is available in the Wix font library , but you must acquire a license for commercial usage. 02. Linotype Didot As a modern take on the historic Didot font, Linotype Didot maintains the neoclassical serifs while creating even greater disparity between the thin and thick strokes. With unique features like a dip at the top of the t and the bulbous terminals, this serif font emanates luxury and creativity. Indeed, Vogue has used a Didot style for its logo since the fifties. Because of the disproportionality of this font, it’s not a great choice for body text. Save it for headings, titles and branding. 03. American Typewriter Unlike most of the fonts that typewriters employ, the American Typewriter font has proportional kerning , meaning that the spacing is proportional to the character. Popularly used in the I♥NY logo , American Typewriter lends a retro vibe to text. Lighter styles of the slab-serif typeface are legible in small fonts, so it’s suitable for copy text. 04. Georgia Designed specifically for screen reading, the Georgia typeface is useful in both small and large sizes. As for its impact, the font exudes a friendly familiarity that will put your site visitors at ease. 05. Times New Roman Monotype studio designed Times New Roman in 1931 to make newspapers more legible. As the default font for many operating systems, it’s highly readable in all sizes and styles. 06. EB Garamond EB Garamond is a revived version of the original sixteenth-century typeface. It’s an open-source font, so you can incorporate it in commercial projects without purchasing a license. Highly readable, it’s suitable for a variety of applications, including dense blocks of text. Its spaciousness and lack of harsh angles give EB Garamond a refined appearance. Because of its age, the font could be a good fit for historical or traditional content. 07. Rockwell Rockwell is a geometric slab-serif font with a monolinear design, meaning that the stroke is the same thickness throughout. Its thickness and lack of curves give it a sense of strength that can be especially useful in industrial contexts. That said, those same qualities make it less readable in smaller sizes or in low-contrast environments. Save this font for circumstances that accommodate larger-sized fonts. 08. Palatino German typeface designer Hermann Zapf based the design of Palatino on the handwriting of Italian Renaissance masters. He drew the letters with a quill pen, which accounts for the peculiar shape of the letters. Palatino is an old, traditional font that is widely used for both main text and titles. 11 web-safe, sans-serif fonts Sans-serif fonts don’t have flourishes at the ends of each stroke, so they’re more modern and clear than serif fonts. Such fonts can be useful in digital contexts. Sans-serif fonts are more readable than serif fonts for everyone, including children and people with low-vision or dyslexia. They also evoke less of an emotional response than other fonts. Therefore, they’re useful for sites with lots of copy or those that discuss substantive topics. 01. Helvetica As one of the most commonly used fonts on the internet, Helvetica is a simple yet versatile typeface that comes in dozens of different styles. It’s a modern, undecorated sans-serif made of even strokes that give it a strict, solid appearance. Helvetica is the default font for Apple devices and it’s used in many corporate logos. Despite such ubiquity, it feels fresh in just about any context. 02. Arial Inspired by Helvetica, Arial is a similarly versatile font, though with a slightly more sober character. It’s more narrow—both in character width and spacing—than its predecessor, and it was designed to look better in small sizes. If your priority is efficiency and readability, you can’t go wrong with Arial. That said, Helvetica would be a better choice for more design-oriented pursuits. 03. Segoe Ui Segoe Ui is clean yet approachable. You might recognize it from Microsoft’s branding. The roomy kerning and clean lines make this humanist sans-serif font oddly refreshing. 04. Trebuchet MS Vincent Connare designed Trebuchet MS for Microsoft in 1996 with the intention of developing a font that would display well on screens. The designer took inspiration from U.S. highway signage as well as sans-serif fonts, such as Gill Sans and Frutiger. Thanks to the subtle curves at stroke intersections, the open counters (which means there’s more negative space between characters), the large x-height and the bold weight, the font manages to be both readable in dense paragraphs and notable in headings. 05. Verdana With its wide line spacing, large x-height and loosely set characters, Verdana is one of the most readable fonts available. British type designer Matthew Carter designed Verdana so that commonly confused characters, such as the uppercase i and lowercase l, are easy to distinguish. 06. Century Gothic Century Gothic is a geometric digital font released by Monotype Imaging in 1991. Century Gothic is a light, airy font with clean and sharp finishing strokes and very well–designed italics. It was designed for use with large fonts, mostly in the headlines. Therefore, it has a fairly pure geometric shape, closely related to the circle and the square. 07. Tahoma Microsoft released Tahoma (another Matthew Carter font) in 1994. It has narrowed characters, small intra-letter gaps and a full set of Unicode symbols. Tahoma is most often found in macOS and Windows, and is commonly used as an alternative to the Arial font. The main advantage of the Tahoma font is that it is easy to read in any kind of pin. 08. DejaVu Sans DejaVu Sans was created as part of the DejaVu font project, which aims to provide a set of fonts that cover as many languages, styles and weights as possible. The font is known for its excellent legibility on screen and in print. It is a popular choice for user interfaces, web pages and documents that require a clean and easy-to-read font. 09. Calibri Dutch designer Lucas de Groot designed the Calibri font family for Microsoft. It features roundish strokes and lots of circular elements that make it readable in small sizes. In 2004, de Groot won a typeface design award from the Type Directors Club for the font family. Three years later, Microsoft made Calibri its default font . 10. Candara Candara was designed by typeface designer Gary Munch in 2006. This typeface was licensed under the name of Microsoft. It is distinguished by unique end elements (in q letters for instance) as well as slightly uneven and curved vertical strokes. Due to the small curvature of the strokes, there is a significant reduction in readability in small pins. When used in headlines (larger than 12-point), this font can enliven the text quite well. In general, Candara is suitable for blogs or youth communities, but its quirky personality may make it inappropriate for business purposes. 11. Lucida Sans Unicode Lucida Sans Unicode has plump lines and rounded letterforms. It supports a wide range of scripts, making it useful for international applications. The Lucida font family is one of the most extensive, making it easy to pair Lucida Sans Unicode with others. 4 monospace web-safe fonts A monospace font, also known as a fixed-width font, is a type of font in which every character occupies the same amount of horizontal space, regardless of the character’s width or shape. These fonts are often used for computer programming, coding and technical documents. Because of that association, these fonts project a sense of order, precision and professionalism. Learn more: Professional fonts 01. Andalé Mono Andalé Mono's modern design, legibility, availability and character set make it a popular choice for technical and coding applications, as well as for tabular data and spreadsheets. It has a clean, modern look, and is designed to be highly legible even in small sizes. 02. Monaco Monaco is a monospaced sans-serif typeface created by American typeface designers Susan Kare and Kris Holmes. It was originally created for Apple's Macintosh operating system and has since become popular among developers and designers. The font features clear, legible characters with distinct punctuation marks, making it an excellent choice for digital publications and websites. It is often used in the design of logos and other graphics. 03. Lucida Console Lucida Console is a monospaced typeface that was designed by Kris Holmes and Charles Bigelow in 1985. It is a part of the larger Lucida font family, which was designed to be highly readable on both computer screens and in print. Lucida Console has a clean, modern appearance with a slightly condensed and upright letterform. The font is often used in situations where legibility is important, such as for captions and small blocks of text. 04. Courier New Courier New was designed by Howard "Bud" Kettler and released by IBM in 1955 for use on typewriters. It was later adapted for use as a computer font and has become a popular choice for coding and programming due to its fixed-width characters and clear, easy-to-read appearance. Courier New is often used in legal documents and other applications where a clear and legible typeface is necessary. 5 web-safe fantasy fonts Fantasy fonts are decorative and often whimsical, so designers often use them to draw in a user’s attention. They are the most dynamic of the font families and are therefore most suited for creative contexts. Fantasy fonts are capable of reflecting historical epochs, styles, design trends and cultural traditions. Because fantasy fonts rarely have much staying power, there aren’t many web-safe fantasy fonts. I don't recommend using fantasy fonts unless you are very confident in your design skills. 01. Luminari Luminari is characterized by its high contrast between thick and thin strokes, its elegant curves and serifs, and its overall sense of harmony and balance. The typeface has a classic, timeless quality that makes it well-suited for use in a wide range of contexts, from branding to book design. 02. Trattatello Trattatello is best suited for use in headlines, titles and other display applications that require a strong, attention-grabbing font. Trattatello is a popular choice among designers who want to add a touch of elegance and sophistication to their designs. 03. Copperplate Copperplate imitates a nineteenth-century engravings typeface. The font is characterized by its thin, uniform strokes, which contrast nicely against its thick downstrokes. It has a classic and elegant look, which makes it popular for use in projects that require a traditional and sophisticated appearance. The Copperplate font is often used in combination with other fonts for contrast or as a highlight, such as in headings, titles or logos. 04. Playbill The Playbill typeface is a distinctive font that is commonly used in theater-related design. It is a fantasy font with thick strokes and bold lines, giving it a strong and commanding presence. The Playbill font has a timeless quality that makes it a classic choice for theatrical design, and it continues to be widely used today. 05. Papyrus Inspired by ancient Egyptian hieroglyphics, Papyrus font exudes an old-world flair. Its uneven lines and irregular letterforms make it look organic. This typeface has a number of unique features, including uneven curves, high horizontal strokes in the capitals and rough edges. 2 cursive web-safe fonts Cursive fonts are creative in nature. They have a flowing, connected style that evokes individuality and creativity. Cursive fonts are difficult to read in smaller fonts, so they’re more useful in headings and decorative text than copy. 01. Brush Script Brush Script is a cursive font that mimics the appearance of calligraphy. Because of its elegant, flowing appearance, it’s popular for informal applications. 02. Bradley Hand Bradley Hand is a casual script typeface with an irregular baseline and varying stroke weights to simulate the look of natural handwriting, making it a great handwriting font in itself. The typeface has been widely used in print and digital media, particularly for personal communications and creative projects that aim to convey a sense of informality or playfulness. Bradley Hand is available in multiple weights and styles, including regular, bold, italic and condensed. What are font stacks? Although web-safe fonts are widely available, there aren’t any fonts that are guaranteed to work on all operating systems. That’s where font stacks come in handy. A font stack provides operating systems with fallback display options if the primary font isn’t available. By coding font stacks into websites, designers can provide a hierarchy of font choices that will display consistently and legibly across a wide range of devices and platforms. With font stacks, you can feature web fonts on your website, then code a web-safe alternative into every element’s font stack. This strategy allows you to be creative with your typography without sacrificing the integrity of your site. How to add web-safe fonts to a Wix website When creating a Wix website, I always start by selecting a text theme in the site design panel. This ensures that my font usage is consistent throughout my website. It also makes it much easier to choose different fonts down the line, because I can simply change the text theme and the entire website will automatically update to reflect the change. Wix’s font library comes with a wide variety of pre-installed fonts, several of which are web-safe fonts. Of the 30 web-safe fonts we’ve discussed, these are the ones that are pre-installed in the Wix Font Library. Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman Garamond Palatino Type Helvetica Arial Verdana Tahoma Lucida Sans Unicode Lucida Console Courier New You can also add fonts to Wix if the web-safe options you were looking for aren’t available. For example, if I wanted to feature Rockwell on a site, I would simply open the text theme in the site design panel, select the text style I wanted to change, then hit “Upload Fonts” in the right-hand corner of the font dropdown menu. There are a few things you need to consider before finalizing your website typography choices. In addition to considering the impact a font may have on site performance and accessibility , it’s also important to pay attention to its licensing restrictions. While some are free to use in all circumstances, you will have to purchase licenses that entitle commercial usage for others. Web safe fonts FAQ Web safe fonts and CSS With CSS, use web-safe fonts to ensure consistent display across platforms. Common choices include "Arial, Helvetica, sans-serif" for sans-serif styles and "Times New Roman, Times, serif" for serif styles. Implement a fallback list to maximize compatibility, like "font-family: Arial, Helvetica, sans-serif;". This minimizes the risk of font substitution, enhancing the website's readability and design integrity on various browsers and devices. Web safe fonts and HTML In HTML, ensure cross-platform compatibility by using web-safe fonts in the "font-family" property. Common choices include sans-serif styles like Arial, Helvetica and serif styles like Times New Roman. Include a fallback list for broader support, such as "font-family: 'Arial', 'Helvetica', sans-serif;". This practice ensures a consistent and reliable presentation of text across different browsers and devices, promoting a seamless user experience. What are font families? Font families in typography refer to a group of related fonts sharing a common design theme. They include variations like regular, bold, italic and others. Examples are Arial and Times New Roman. Using font families in web design ensures a cohesive visual style, providing flexibility in choosing different styles and weights to suit various elements within a document or webpage. What is the most web friendly font? Arial is one of the most web-friendly fonts, thanks to its wide availability across devices and browsers. It’s clean, easy to read and loads quickly without needing external files. Verdana and Georgia are also great options, especially for body text, offering readability and reliability across platforms.

Let me kick things off with a quick story: A storefront on my block had been sitting vacant for months. One evening, I heard a commotion on my street and saw a sign being installed above the storefront. I was excited to find out what kind of business would be joining our neighborhood—only to find that I couldn’t read the sign. The shop’s name was written in a cursive font that was just about as legible as my signature at the bottom of a receipt. Sure, the font was beautiful, but what good was it if no one could read it? Moral of the story: font legibility isn’t something to take for granted, whether in person or online. As you learn how to make a website , keep in mind that typography  has a direct impact on the accessibility of your website. When visitors can easily read the copy on your website, they’re more likely to take action and stick around. Font legibility, in a nutshell, is crucial to both web design  and business. Keep reading to discover what makes a font easy to read and which are the easiest fonts to read on screens and on paper. Create your website with a free website builder  and choose from a variety of easy-to-read fonts—or upload your own. What makes a font easy to read? While there is no singular font that maximizes readability for everyone, there are a number of factors that make certain fonts easier to read than others. It's important to take into account the context in which these factors are applied, as their impact on legibility can vary when they are combined.   Minimal stylistic variation First things first, let’s address the age-old battle of whether serif or sans serif fonts are the most readable fonts.  For reference, serif fonts have serifs: small extra lines at the tips of each letter. Times New Roman is an example of a classic serif font. Sans serif fonts, like the one this blog post is written in, don’t have serifs.  Although there are some who argue that serifs are the best for printed works and sans serif fonts are the best fonts for websites , research  on the matter has yet to reach a definitive conclusion. Instead, it seems that the overall complexity of the letterform plays a more significant role in determining a font's readability than just the presence or absence of serifs. Tall x-heights X-height , also known as corpus size, refers to the distance between the baseline (bottom of a font) and the median line (top of the shorter lowercase letters) of a font. This term is named after the height of the lowercase letter "x" in a given font, which typically represents the standard for this measurement.  Generally speaking, an exaggerated x-height is more legible on screens , while fonts with moderate x-heights are more legible in print. Need to see it to believe it? Check out how virtually all of these best free fonts  feature exaggerated x-heights. Goldilocks weight A font’s weight  indicates its thickness. When a font is too heavy, it can be difficult to read because the letters become indistinguishable when there isn’t enough whitespace. Conversely, when a font is too thin, it can be difficult to read due to a lack of contrast between the text and the background. The easiest-to-read fonts fall somewhere in the middle of this spectrum. Another factor to consider when talking about weight is contrast . Contrast refers to the difference in weight between the thinnest and thickest part of a font. Sans serif fonts tend to have lower contrast (meaning they have more uniform stroke thickness) than serif fonts. Some people find low-contrast fonts easier to read than high-contrast fonts, while the opposite is true for others. High color contrast It’s also important to consider the color contrast ratio, which measures the difference between the color of the fonts and backgrounds on your website. According to WCAG guidelines, the contrast ratio  must be at least 4.5:1 in most cases for optimal readability and accessibility.  While high contrast is generally good for legibility, there is such a thing as too much. Very high contrast can decrease legibility, particularly for people with dyslexia. Accessibility experts  recommend avoiding pure black text against pure white backgrounds and opting for off-white backgrounds and off-black text instead. Height variation While using all-caps fonts can be a great way to grab attention in small doses, using it for more than a word or two greatly reduces readability , according to Nielsen Norman Group. All-caps fonts are more difficult for the brain to process than mixed or lowercase fonts because there’s less of a contrast between the letter heights. Distinctive word shapes help our brains read faster . Familiarity Research  from the Royal Danish Academy shows that reading speed increases when people read fonts they’re familiar with. Therefore, popular fonts, like Times New Roman or Arial, tend to be slightly more readable than obscure fonts that fulfill the other readability factors. Spacing Leading refers to the space between lines of text. Kerning  measures the space between two letters, while tracking indicates the space between all of the letters in a word. Too little leading, kerning or tracking can create visual crowding , which makes letters and words hard to distinguish and therefore difficult to read. Research from MIT  found that wider leading has a significant impact on readability. So, look for a font that has enough space between letters, words and lines to make them distinguishable. Be inspired: Typography trends 17 of the easiest fonts to read The following fonts exemplify readability features and are some of the finest typography examples  on the web. EB Garamond Montserrat Lato Times New Roman Oswald Calibri Palatino Noto Sans Open Sans Baskerville Roboto Arial Merriweather Helvetica Bell Centennial Retina MicroPlus Georgia 01. EB Garamond When you dive into the details of EB Garamond , a classic Old Style  serif font, you'll understand why it's such a breeze to read. Start with its thick cross-strokes—those horizontal lines on letters like 't'. These make each letter distinct and easy to distinguish, a big plus for clarity. Then, look at its tall ascenders, the parts that rise above the x-height. This extra height gives each letter a more spacious and legible feel. What sets EB Garamond apart, though, are its double-story  'g' and 'a'. Unlike their simpler, single-story cousins, these characters have a more complex shape that our eyes easily recognize, speeding up reading. The font also features rounded tops and bottoms of letters, where two lines meet, creating a gentle, less jarring visual experience. And don't forget the thick bottoms of letters and the joints where a curved stroke meets a straight one. These elements add weight and stability to each character, ensuring they stand out clearly on any screen. 02. Montserrat Montserrat  is a popular Geometric  sans serif font known for its clean, modern look. The font's magic lies in its high x-height, making letters look taller and easier to read. Wider apertures (the partial openings inside letters like 's' and 'c') and short descenders (the parts of letters that extend beyond the baseline) prevent the letters from looking cluttered at smaller sizes. Its uniform thickness across letters adds to its clean, readable appearance. 03. Lato Originally designed for a bank, Lato’s  high x-heights mean taller lowercase letters, boosting readability. Its slightly curved lines soften the look, making it feel more dynamic and less rigid than other fonts. It strikes a perfect balance in letter thickness, making each character pop without feeling crowded. 04. Times New Roman Times New Roman , crafted in 1931 for a British newspaper, quickly rose to fame and is now one of the most well-known serif fonts around. What makes it so easy to read? Well, first, it has these neat features called ball terminals—these are the round ends on some of the letters. They give the font a polished look. Then, there’s its ample x-height; this means the lowercase letters are quite tall, making them clearer to read. The font’s wide apertures create more white space within the text, which in turn makes it easier on the eyes. Plus, since Times New Roman is so familiar to most of us, our eyes are already used to its style, which only adds to its overall legibility. Whether in print or on screen, Times New Roman remains a go-to professional font choice for clarity and ease of reading. 05. Oswald Oswald  is a modern take on the classic Alternate Gothic typeface, specially designed to look great on computer and phone screens. The designer made the lines of each letter sharper, so they don’t get blurry or lose their detail when you see them on a screen. In addition, they adjusted the kerning between the letters, and the thickness of the lines in each letter was fine-tuned.  06. Calibri In 2007, Calibri replaced Times New Roman as Microsoft Word’s default font , making it a ubiquitous font that most of us are familiar with. Calibri stands out with its slender letters that exhibit just a hint of contrast, making them neither too bold nor too faint. This delicate balance is further enhanced by a subtle curvature at the edges of each letter, lending the font a gentle, approachable appearance. Calibri’s high x-height makes its lowercase letters more prominent and easier to read, especially on screens. Additionally, the font’s spacious kerning prevents the text from looking cramped, ensuring that each letter is distinct and the overall flow of text is smooth. These characteristics make Calibri an excellent choice for both printed documents and digital content, offering clarity and comfort to readers. 07. Palatino Palatino, created by the renowned typographer Hermann Zapf in the 1940s, is a serif font that balances classic design with modern elegance. Its hallmark is the generous x-height, making the lowercase letters particularly prominent and easy to read. The font also features wide, open counters (the space inside letters like 'o', 'e', 'c'), which enhance legibility, especially in smaller sizes. Palatino's strong serifs and varied stroke widths give it a robust, readable appearance, making it a favorite for both printed media and digital screens.    08. Noto Sans The Noto font family was specifically designed so it looks good in all languages—both ancient and modern. This universality will be particularly helpful if your site visitors need to be able to translate your website’s content into different languages. Noto Sans  was made especially for the Latin, Greek and Cyrillic alphabets. The font strikes a balance with an average weight—not too thick or thin—and exhibits just a touch of contrast, providing clarity without being harsh. Additionally, it features stylized tips on certain letters, like 'n', 'a', and 'r', giving it a distinctive flair.  09. Open Sans Open Sans falls into the category of Humanist  fonts, which means it mimics the qualities of traditional calligraphy and handwriting fonts . This style typically features more varied stroke widths and a greater degree of letterform variation, which can make individual characters more distinguishable and easier to read. Open Sans is notable for a slight contrast that gives its letters a subtle dynamism, preventing the simple font from falling flat. Its generous kerning prevents the text from blurring together and the fact that it is widely used can aid in readability. 10. Baskerville Baskerville is a timeless serif font known for its refined elegance and high readability. Its distinguishing characteristics include sharp, clean lines and excellent contrast between thick and thin strokes, which aid in distinguishing each character. Baskerville's tall ascenders and descenders provide a spacious, open feel, enhancing its readability. Widely used in book printing and academic papers, Baskerville's classic style and clarity make it a perennial favorite for formal documents and literature. 11. Roboto Roboto is a standout Neo-Grotesque  font, celebrated for its high readability, which can be attributed to several thoughtful design elements. It features a single-story lowercase 'g', a design choice that simplifies the character, making it more straightforward and recognizable, especially useful for quick reading. Additionally, the lowercase 'a' has curved arms, adding a sense of softness and natural readability to the font.  Roboto is also distinguished by its sharp apexes and vertices, the points where lines meet, which are crisp and clear, aiding in the quick differentiation of characters. Combined with a moderate weight, which strikes the perfect balance between being too bold or too light, Roboto emerges as an exceptionally readable font, familiar and comfortable for both print and digital mediums. 12. Arial Like Roboto, Arial is a Neo-Grotesque sans serif font. It was designed in 1982 and is known for angled terminals on certain letters and square tittles  (the dots above the letters ‘i’ and ‘j’). Arial’s ubiquity makes it familiar to most web users and is, therefore, one of the easiest-to-read fonts. Arial is also a web-safe font , which increases the likelihood that your website’s content will look the same to all readers. 13. Merriweather Merriweather is a relatively recent addition to the world of typography, designed for maximum readability on screens. It's a serif font with a high x-height, ensuring that the lowercase letters are clear and easy to distinguish. One of the defining features of Merriweather is its asymmetric serifs, which add a unique character while contributing to its legibility. The font also boasts a wide structure and ample letter spacing, reducing visual clutter and making it ideal for extended reading online.  14. Helvetica Helvetica boasts horizontal and vertical terminals, creating a clean and uniform look, and is marked by sharp vertices, apexes and crotches, lending precision and clarity to each character. Similar to Arial, Helvetica employs square tittles—the dots over letters like 'i' and 'j'—adding to its modern and straightforward appearance. A key aspect of Helvetica's readability is the high x-height on the lowercase letters, making them more prominent and easier to read. Additionally, its kerning is meticulously adjusted to ensure balance and consistency. This careful spacing avoids overcrowding of letters, enhancing the overall legibility of the font.  15. Bell Centennial When it comes to printing, some fonts that look crisp on screens can lose clarity on paper, a phenomenon often caused by dot gain . This occurs when the ink spreads slightly on paper, making the text appear darker and sometimes muddier than intended. To counteract this, fonts like Bell Centennial  are designed with ink traps. These are cleverly placed notches that intentionally remove parts of the font's details or corners. When printed, the ink naturally spreads into these traps, preventing the letters from losing their shape and maintaining legibility.  16. MicroPlus Retina The Wall Street Journal used MicroPlus Retina to make the newspaper’s small print more legible until 2007. It’s notable for its ink traps, which are even more pronounced than those in Bell Centennial. These ink traps are so effective that they allowed the Wall Street Journal to shrink their font sizes, reduce each issue by eight pages and save up to $7 million  on printing costs each year. 17. Georgia Created in the mid-nineties, this font addressed the challenges of displaying text on low-resolution screens, which was a common issue at the time of its creation. The font is distinguished by its robust serifs and a strong stroke contrast, where the thick and thin strokes of the letters are pronounced. These design elements give Georgia a warm, inviting appearance, while also improving legibility. Learn more: What is web design? Easiest fonts to read FAQ What are the easiest fonts for seniors to read? For seniors, choose simple and easily readable fonts. Sans-serif fonts like Arial, Calibri or Verdana are generally easier to read due to their clean lines and lack of decorative flourishes. Opt for a larger font size and high contrast between text and background for improved visibility. What are the easiest fonts for readers with ADHD? For individuals with ADHD, consider using clear and straightforward fonts like Arial, Calibri or Helvetica. These sans-serif fonts provide simplicity and readability. Use a larger font size, bold or italicize key information, and maintain good spacing to enhance focus. Prioritize legibility and minimize distractions in design to accommodate those with ADHD. What are the best fonts for readers with dyslexia? For individuals with dyslexia, opt for fonts designed to enhance readability. OpenDyslexic and Dyslexie are examples of fonts with features like weighted bottoms to prevent letter swapping. Use sans-serif fonts like Arial or Verdana, with clear spacing between letters and words. Larger font sizes and high contrast can also aid readability. What are the easiest fonts for speech? For speech legibility, choose fonts with clear, well-defined characters. Sans-serif fonts like Arial, Tahoma or Calibri are best. Utilize bold formatting for emphasis and ensure an adequate font size for visibility. Additionally, maintain sufficient spacing between lines and letters to enhance readability, supporting effective communication for those with speech-related challenges.