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Bring your inspiration to life with a Wix website → Whether you focus on hair, skincare or makeup, a well-designed website is an essential asset for building your beauty business in today’s dynamic industry. Choosing the right website builder  is a key first step when creating a website for your beauty brand. If you’re learning how to create a website  for your beauty brand, one of the best ways to get started is by exploring successful beauty website examples. In this article, we’ll showcase top beauty websites made on Wix, along with other standout beauty websites, giving you creative ideas to craft a site that stands out and drives results. Create a beautiful, professional site with expert beauty website design . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best beauty website examples This article showcases outstanding beauty websites that excel in design, user experience and branding. These examples highlight how local spas, cosmetic brands and wellness coaches create engaging online experiences to attract and retain clients. The table below shows the criteria we used to select the best websites , focusing on creativity, usability, aesthetics and credibility. Criteria Description Design & aesthetics Clean visually appealing layouts that reflect the brand’s style. User experience (UX) Easy navigation, clear calls to action and mobile-friendly design. Services & products Effectively showcases offerings with detailed information and visuals. Credibility Includes trust signals like reviews, certifications or professional credentials. Innovation Unique features like booking integrations, interactive tools or educational content. 15 best beauty websites built on Wix  When you learn how to make a professional website , we recommend exploring the best beauty websites to gain inspiration. Review these 15 best beauty websites below to gain a better understanding of website design  and learn what website features  to implement on your own. The following examples, all made on Wix, demonstrate how a well-crafted beauty website can elevate your brand in today’s competitive digital landscape.   Pacific Brides  Sierra and Sage  Sugar and Silk Dironnia Beauty   Esthetique Head Spa Glow by Tomoko  Hair by Ash Nicole Mahima Med Spa The Hair Studio Sherman Oaks Enhanced Clinic Rebecca Casciano Sandy Xiong Beauty Tatiana Spa Rotella Beauty Amuse Cosmetic 01. Pacific Brides  Pacific Brides  makes a beautiful first impression with its elegant fonts, vibrant colors and a friendly pop-up that invites you to request a personalized quote for hair and makeup. This beauty website uses parallax scrolling to instantly draw you into lively images of real brides, celebrating adventure elopements and the uniqueness of every client. The professional photo gallery and “Our Brides” section show off the team's creativity and skill, while giving you a peek into the diverse destinations and happy moments Pacific Brides helps create. This gives every bride the confidence to dream big for her big day. Love what you see? Create your own beauty website using this same template. Template name:   Makeup artist website template Read more:  What is a website?   02. Sierra and Sage  Sierra and Sage  was started by hair stylists who wanted to celebrate natural beauty and shake up the hair extension scene. If you’re looking for a beauty website example that really connects, Sierra and Sage is a great pick—the team knows their audience and uses messaging that feels honest and welcoming. Right from the homepage you get the brand’s story and a look at their products, all while seeing promises about quality, fast shipping and ethical sourcing to build trust. The whole site has a friendly, upbeat vibe—just check out their live chat with prompts like “Hey Babe! Let us know how we can help” which instantly makes you feel at ease. Every part of the website’s copy and design shows the brand’s thoughtful personality and proves just how much great content can help a beauty business make a genuine connection. Love what you see? Create your own beauty website using this template. Template name:   Hair extensions salon (luxurious) website template 03. Sugar and Silk Sugar and Silk ’s website is a seamless blend of elegance and approachability, perfectly capturing the essence of their beauty services. The homepage welcomes visitors with a warm, inviting hero image paired with a clean, modern layout that highlights their offerings. Soft pastel tones and refined typography create a calming atmosphere, while high-quality visuals showcase the results of their expert treatments. To enhance the user experience, the site features an easy-to-navigate menu that guides visitors to learn more about services, pricing and booking options. A dedicated testimonials section adds a layer of trust, with glowing reviews from satisfied clients. Love what you see? Create your own beauty website using this template. Template name:   Essential oils store (organic) website template 04. Dironnia Beauty   Dironnia Beauty  is all about luxury haircare and accessories, and it’s a standout in best website designs because it guides visitors exactly where they want to go. The site greets you with a bold gradient background and a free shipping notice, plus a menu and brand name you can’t miss. The whole experience feels welcoming and makes it so easy to browse their shop, instantly showing off their theme of “the luxury you deserve.” Love what you see? Create your own beauty website using this same template. Template name:   Wellness shop website template 05. Esthetique Head Spa Esthetique Head Spa , a London-based Japanese scalp and hair treatment destination, is a fantastic beauty website example for anyone offering specialized services. The design uses a clean layout with a soft color palette that feels both calming and professional, perfectly matching its spa-like offerings. What’s especially smart is how the site clearly breaks down the steps of its unique 75-minute head spa treatment using numbered points and icons making a complex service easy to understand and very appealing. You can learn from their focused approach by using detailed descriptions and strong calls to action like "BOOK NOW" to build customer trust and encourage direct bookings. Love what you see? Create your own beauty website using this template. Template name:   Spa (sleek) website template 06.  Glow by Tomoko  Glow by Tomoko  is a beauty website example that makes exploring Tomoko’s skin and beauty treatments simple and welcoming. The layout is clean and inviting, with custom illustrations and real photos that give you an instant feel for the brand. Take a look at the “Meet Tomoko” section—it’s a great way to get to know her story and what inspires her work. Testimonials and press mentions pop up throughout, helping you feel confident in booking your own appointment. You’ll see real results, feel inspired to try the treatments, and appreciate how the site brings together personality, trust and a smooth booking experience. Love what you see? Create your own beauty website using this template. Template name:   Spa hotel (soft) website template 07. Hair by Ash Nicole Hair by Ash Nicole  immediately highlights Ash’s identity as a global hairstylist and licensed cosmetologist. The homepage keeps the focus on her brand with bold text, clean sections and straightforward navigation that quickly introduces who she is and what she offers. Visitors can explore her work, read about her background and use the “Book with Ash” call to action to request an appointment. One of its most effective features is the clear navigation that divides work into categories like "TV & FILM," "EDITORIAL," and "EVENTS," allowing potential clients to jump straight to the work that matters to them. You can learn from this site’s direct approach by using strong visuals and a simplified menu to guide visitors to your most impressive work. Love what you see? Create your own beauty website using this same template. Template name:   Musician website template 08. Mahima Med Spa Mahima Med Spa , a cosmetic clinic in Bradenton, serves as an excellent example of a well-designed beauty website for advanced treatments. The site features a clean, professional layout with a calming color scheme, creating an immediate sense of trust. Notably, services like "Skin Rejuvenation" and "Body Contouring" are clearly categorized, each with a "Learn More" link, making it easy for visitors to find detailed information. You can draw inspiration from this approach by organizing your services into distinct sections with dedicated pages to educate customers and encourage bookings. Love what you see? Create your own beauty website using this same template. Template name:   Alternative therapist website template 09. The Hair Studio Sherman Oaks The Hair Studio Sherman Oaks  offers a friendly and direct approach, making it a great beauty website for local salons. The website design is warm and personal using bright photos and a simple layout that makes you feel welcome before you even step inside. Its most helpful feature is the dedicated "New Guests" page which walks first-time clients through a simple three-step process to book an appointment and feel comfortable. You can learn from this site's customer-focused design by creating a special section for new visitors to answer their questions and make booking a service feel easy and straightforward. Love what you see? Create your own beauty website using this same template. Template name:   Home organizer website template 10. Enhanced Clinic Enhanced Clinic  is a beauty and medical-aesthetics center that offers a wide range of services for clients looking to refresh and rejuvenate. Its website features a sophisticated design with high-quality images and a clean layout, creating a luxurious and trustworthy feel. The "Your Enhanced Team" section is a great touch, introducing each professional with a photo and detailed bio. This helps build a personal connection and establishes expertise. You can use this idea on your own beauty website by featuring your team to humanize your brand and build client confidence before they book an appointment. Love what you see? Create your own beauty website using this template. Template name:   Skincare products company (fresh) website template 11. Rebecca Casciano Rebecca Casciano  is a holistic beauty and wellness coach, and her website serves as an excellent example for coaches and consultants. Right away, you’ll notice the warm, natural photos and earthy colors—there’s this instant sense of calm and balance. What really makes her site shine is how clearly it speaks to women over 40. That focus is front and center, making visitors feel seen and appreciated. It’s a great reminder of how powerful it can be to know your audience and talk to them directly, building real connections and a supportive community. Love what you see? Create your own beauty website using this same template. Template name:   Coaching professional website template 12. Sandy Xiong Beauty If you’re searching for bridal hair and makeup that feels both effortless and elegant,  Sandy Xiong Beauty  is a name to know. This site brings upscale salon vibes straight to you, thanks to a team skilled in on-location services. Browsing the website is a breeze—the clean design and high-quality images let you get a real sense of Sandy’s style, while easy navigation helps you find pages like the Portfolio and Services without any guesswork. It’s also great to see genuine testimonials and a live Instagram feed, so you can peek at happy brides and recent looks. This beauty website shows how a photo-rich layout and clear call-to-action buttons can welcome new clients and make planning your big day a little simpler. Love what you see? Create your own beauty website using this template. Template name:   Makeup artist website template 13. Tatiana Spa Tatiana Spa  offers specialized spa services like wood therapy and a range of relaxing treatments. Its clean, direct layout is typical of modern pink websites , using a simple black-and-white color scheme with pops of pink for a fresh, inviting feel. A standout design choice is the integrated booking system on the homepage, which lets visitors book services immediately. Take a page from their book by making your own booking process front and center, so clients can easily schedule appointments without clicking through multiple pages. Be inspired by these purple website examples or these blue website examples for something a little different. Love what you see? Create your own beauty website using this same template. Template name:   Beauty salon website template 14. Rotella Beauty Rotella Beauty  is a Northern Colorado-based hair and makeup artist specializing in natural bridal looks. The website feels like a chat with a friend, thanks to Danielle’s personal welcome right on the homepage. What makes this site shine is how it talks to anyone who wants to feel confident—but never overdone—on their wedding day. To create a similar friendly approach on your site, use a personal tone and reassuring copy. This will help you connect with your ideal clients and make them feel understood. Love what you see? Create your own beauty website using this same template. Template name:   Beauty salon website template 15. Amuse Cosmetic Amuse Cosmetic  is a wholesale and retail makeup brand with a vibrant, engaging website. The design features bold colors and an engaging layout that instantly grabs your attention. You’ll also notice how easy it is to explore their site thanks to a well-categorized menu right up top, making it simple to find everything from new arrivals to skincare. A standout feature is the integrated Instagram feed on the homepage, showcasing real customers using their products and fostering a strong sense of community. This site is a great example of how connecting your social media directly to your homepage can provide social proof and highlight your brand’s personality. Love what you see? Create your own beauty website using this same template. Template name:   Jewelry store website template Most popular beauty brand websites  In addition to the small businesses mentioned above, you can get inspiration from some of the most popular beauty websites used today.  01. Sephora  As one of the most trendy beauty retail businesses today, it makes sense that iconic Sephora  aims for the best kind of website design to represent their online store. Full of vibrance, the site uses a diverse palette that’s put to practically good use. Each category of beauty merchandise is assigned a different color to break apart the most popular must-haves of today.  02. Brown Girl Jane    The fragrance brand Brown Girl Jane  is anchored in fine craftsmanship, a brand trait which is perfectly reflected in their well-crafted website copy. The beauty website uses lively descriptions to sell their products, giving personality to their ingredients that will captivate customers who resonate.  03. Ulta Ulta ’s bright color scheme is used as a launching pad for visual enhancement. The orange palette immediately draws to mind vibrant beauty, whether it’s the orange background gradient or pink accents. A “discover” section cleverly engages with visitors, providing trends reports, guides, beauty quizzes and more.  04. Glossier  Being bold and trendy is Glossier ’s trademark, as a beauty brand that combines its beauty care with on point and forward thinking branding. Using larger than life photos to set the aesthetic tone for their site, the online shop draws in visitors and encourages them to explore their skincare and makeup collections. To showcase each product at its best, the cosmetic website combines enticing   professional imagery with succinct but informative captions and pricing, and using an organized layout for a strong user experience.   05. Kylie Cosmetics  Kylie Cosmetics ’ beauty and skin care products are all about pampering their customers. The calm, monochrome palette used to represent Kylie’s growing cosmetic empire puts a diverse range of makeup products in the spotlight. With such a variety of products to speak to individual shoppers, it’s important to make browsing the online store easy. The beauty website does this with an organized menu that uses clear descriptions and a filter system that helps visitors find what they're looking for, making it easy and fun to browse through the plethora of shades and colors.  What are the benefits of having a beauty website for your business?  When starting a beauty business —whether it involves selling cosmetics and hair care products, or providing expert pampering services—having a website to represent your brand has become one of the most important parts of finding success in the industry. (The success story of Natalie Lucas Studio is a case in point). The best beauty websites serve as a powerful platform to connect with potential customers, showcase products or services, and establish a strong online presence. Here are some reasons why: Build credibility online A great beauty website serves as an online ambassador to your beauty brand, promoting your business around the clock, while also acting as a home base to help your customers. With online channels expected to represent nearly 30% of the global beauty market by 2030 , an increasing number of customers rely on beauty websites to search for products and services, making this type of website a powerful way to attract more customers. Once it gains more web traffic , a polished and professional beauty site creates a positive first impression, inspiring confidence and trust in future clients. Stand out from the crowd In a booming industry like the beauty business, your brand needs to distinguish itself from the rest. A website is one of the best ways to do that, by allowing you to showcase the distinctive qualities of your brand, products, services and knowledge.  "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." - Idan Cohen SEO Growth Specialist at Wix. Increased sales potential Whether your beauty website is service based, selling products—or both—allowing online purchases and appointment scheduling can significantly boost sales and revenue. Focusing on website sales can broaden your audience online, while giving already loyal customers more convenient purchasing and booking.   Better business management   A business website , equipped with integrated marketing and management tools, helps support your beauty brand’s growth in a sustainable way. On top of design features to elevate your brand’s visual appeal, you'll have access to a suite of tools that can optimize operations and improve customer engagement—from payment processing and search engine optimization (SEO) to analytics, email marketing , live chats, and online forms. “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Connect more with your audience  With a beauty website, you can connect more with customers by providing engaging content such as tips, tutorials, product reviews and special offers. Over time, this can foster a sense of community and loyalty. A website also provides valuable analytics tools and backend data that give insights into customer behavior, such as their shopping frequency, preferred times and popular products. This knowledge empowers you to make informed decisions that enhance customer satisfaction and drive business growth. Learn more: Salon website examples What are the components of a beauty website?  Using a website builder is a great way to save time when it comes to how long it takes to build a website.  It’s also a cost efficient solution when considering the cost of a website , especially if your blooming beauty business doesn’t  have the budget to hire a professional.  But when you find the right website builder, knowing how to plan a website  and what to include is one of your next first steps. Whether your intention is to gain an audience or increase sales—or both—each part of a website  plays a specific role in helping you reach your goals.  Learn more about some of the best AI website builders for creating a great site, fast. The best beauty websites combine functional, informational and aesthetic elements to represent the brand behind the business. Below, we’ve listed some of the most important components to consider.  Pro tip: Kick-start your creation process by using a customizable website template  that already includes the foundational components you need to get your business online.   A domain name Your site’s domain name refers to the digital address visitors will type into their browser to access your website. It’s important to keep this web address simple and on brand. Most beauty websites use a combination of their business name with a top level domain (TLD) that makes it easy to remember—for example, a common TLD like .com , .org , or .net , or a newer one that relates to the industry, such as .beauty , . store , .care , .salon  or .spa .  Pro tip: If you don’t have a business name yet, use a business name generator  tool for ideas and inspiration or opt for a specific beauty business name generator Branded website elements  Building your brand is one of the most important parts of how to start a business . Branded elements can be incorporated into various aspects of your web content , such as your logo, fonts and colors and the language you use to communicate with visitors. Web pages with a purpose Beauty websites are typically composed of a combination of web pages  that include different forms of web content to help visitors reach their goals—from titles, headlines, body content, images, videos and more.   The most common types of web pages included in beauty websites include:    A homepage  that greets visitors with the most important information about your beauty brand, including your logo, navigation menu, business name and a description of who you are.  An About Us page  that tells your brand's story and establishes a connection with your audience. Here, you can share your values, mission and team members to build trust. An online store   to streamline product sales, accept payments and manage shipping using an eCommerce platform .   A contact page that makes it easy for customers to reach you by providing contact information, including your phone number, email address, and social media links. Product or service pages  to showcase your offerings in detail. Include high-quality images, detailed descriptions, and pricing information. A bookings page is extremely useful if your beauty website sells scheduled services like facials, haircuts, makeup and more.  Landing pages  to promote specific events, product launches or sales. You can use a landing page builder  to design a custom page quickly, using a template with built-in tools.    User friendly design Before you press publish, ensuring a user friendly design is one of things you’ll want to cross off your website launch checklist . One key element is having a user interface that caters to visitors using mobile devices or desktops. Additionally, web accessibility  and performance  can significantly impact the user experience.  Foundational SEO elements  By implementing strategic SEO  practices, you can position your beauty site web towards the top of local search results. While SEO can be developed into a long-term organic marketing strategy, your website should include relevant keywords within the foundational elements of your website. This includes optimizing meta-data, headers and alt texts.   Best beauty website examples FAQ Which beauty services are the most popular? The most in-demand beauty services include skincare treatments like facials, hair styling and coloring, nail care and makeup application. Services such as lash extensions and brow shaping are also growing in popularity due to their long-lasting results and convenience. These services cater to a wide range of clients seeking both everyday maintenance and special occasion looks. What is the typical cost of a beauty service? The cost of beauty services varies widely depending on the type of service and location. For example, a basic manicure might cost $20-$30, while a professional hair coloring session could range from $100 to $300. Always check for pricing details and package options to find services that fit your budget. What is the most popular beauty website? Popular beauty websites include platforms like Sephora and Ulta, known for their extensive range of beauty products and personalized recommendations. These sites are favored by beauty enthusiasts for their combination of product variety and expert advice. How to create a beauty website? You can create a beauty website easily with a website builder, like Wix. When you choose to use a website builder, your hosting and security are all included. With a paid plan you can also choose and register a domain name. With a website builder you can choose from hundreds of templates, including those designed especially for all types of beauty businesses, you can also add booking and scheduling software and sell beauty products online.

Get started by:  Creating an online store →  |  Getting a domain → As the ever-evolving eCommerce industry expands, it continuously represents the share of total retail sales. Having a strong foundation and understanding what is eCommerce  and the different eCommerce models is crucial to navigate the digital marketplace and create a successful online business strategy.  Whether you're new to the world of eComm or looking to optimize your existing business and create a website —this article will outline the different types of eCommerce and help determine which is the right fit when starting a business . Start selling: build your  eCommerce website  with Wix today. 8 types of eCommerce The eCommerce market consists of various models, each with unique features to meet businesses' specific needs. Before diving into the world of eCommerce business , consider and understand these models: Business-to-consumer (B2C) Business-to-business (B2B) Business-to-government (B2G) Consumer-to-consumer (C2C) Consumer-to-business (C2B) Consumer-to-government (C2G) Business-to-business-to-consumer (B2B2C) Business-to-administration (B2A) 01. Business-to-consumer (B2C) As one of the most common types of eCommerce used today, business-to-consumer (B2C)  businesses focus on selling goods and services directly to the end consumer. These businesses invest in creating a seamless user experience, offering personalized recommendations and providing easy checkout options. They often use digital marketing strategies like social media advertising and email marketing to drive traffic to their eCommerce website. Popular types of eCommerce within this include dropshipping , print on demand and ghost commerce . Learn more: Print on demand companies B2C examples : Amazon, Target and Coal and Canary Wix user and B2C example Coal and Canary 02. Business-to-business (B2B) While business-to-consumer models involve a transaction from a business to a private individual, business-to-business (B2B)  is the sale of goods or services from one business to another. Businesses focus on providing a streamlined ordering process, allowing buyers to order products in bulk, manage their inventory and track orders in real-time. B2B eCommerce platforms can offer customization features like tailored pricing for bulk orders, easy reordering options and integration with inventory management systems. B2B examples : Salesforce, Slack, Something Good Studio Wix user and B2B example Something Good Studio 03. Business-to-government (B2G) Businesses in this eCommerce model sell products or services to government agencies. These include a wide range of sectors like cybersecurity, waste management and urban planning. B2G platforms often have robust security features and strict compliance standards to ensure the safety of sensitive information shared between the two parties. B2G examples : FedBid, GovSpend and GovPlanet 04. Consumer-to-consumer (C2C) When two individuals engage in a transaction, rather than business entities, it falls under the category of consumer-to-consumer. Online platforms can act as intermediaries, providing a secure platform for buyers and sellers to connect and complete transactions. It also allows consumers to buy used or refurbished items at a lower price point, making it an ideal option for budget-conscious shoppers. C2C examples : Etsy, ThredUp, Vinted 05. Consumer-to-business (C2B) Consumer-to-business covers services provided by individuals, for businesses. Freelancers, consultants and independent contractors who offer their skills and services to the marketplace often use this structure. Businesses use online platforms to post the projects they need help with, and individuals can bid on those projects, providing services at a competitive price. C2B also includes influencer marketing, where individuals with a large following on social media can collaborate with businesses to promote products or services. C2B examples : Wix Marketplace , Fiverr and Upwork  06. Consumer-to-government (C2G) Consumer-to-government eCommerce involves transactions between individuals and government agencies. Consumers sell goods or services directly to government agencies, including providing goods or services for government contracts, grants or other procurement opportunities. This type of eCommerce is frequently seen in the healthcare industry, where medical equipment or services for government hospitals are purchased from individuals. C2G examples : eHealthTech, Medical Equipment USA and Grants.gov 07. Business-to-business-to-consumer (B2B2C) In this eCommerce model, businesses sell their products or services to other businesses, who then resell them to the end customer. This type of eCommerce can be used in industries like retail , where businesses buy goods from manufacturers and sell them to consumers in their stores. B2B2C can also involve third-party distributors or wholesalers, allowing those companies to reach a wider audience and expand their target base. B2B2C examples : Best Buy and TJ Maxx, Walmart 08. Business-to-administration (B2A) The business-to-administration (B2A) eCommerce model involves transactions between businesses and public administration or government institutions. Companies provide goods, services or innovative solutions aimed at supporting public sector functions such as digital tools for tax filing, e-learning platforms for education or software solutions for government processes. B2A examples : DocuSign for government e-signatures, SAP Public Sector and Government Digital Services (GDS) 5 eCommerce delivery model frameworks In addition to the different types of eCommerce, there are also various delivery models businesses can use to fulfill orders and get merchandise into the hands of purchasers. Each framework has its unique approach to generating income, and businesses can choose which model best suits their goals and target audience. These delivery methods can greatly impact customer engagement and play a role in the overall success of an eCommerce business.  Direct-to-consumer (DTC) Subscription DTC White label and private label Dropshipping Wholesale Direct-to-consumer (DTC) Direct-to-consumer is a popular delivery model where businesses sell their products directly to the end customer without any intermediaries. This method allows businesses to have full control over the production, pricing and marketing of their products, resulting in higher profit margins. It also gives them direct access to customer feedback and valuable data, that allows for better insights into consumer behavior and preferences. DTC examples : Warby Parker and Izzy Wheels Direct-to-consumer (DTC) example and Wix user Izzy Wheels Subscription DTC Subscription DTC eCommerce involves a recurring fee to receive goods or services regularly. Businesses selling consumable merchandise like beauty and grooming products, groceries or curated meal kits can benefit from this approach. Selling subscriptions  offer convenience for customers, as they can enjoy regular deliveries without having to reorder each time. Subscription DTC examples : Casper, Barkbox and Dollar Shave Club White label and private label White label and private label models allow businesses to offer products manufactured by another company under their brand name. With white label, the merchandise is sold to multiple retailers, who then rebrand it as their own. Private label involves selling a unique product created exclusively for one retailer or business. This channel allows businesses to offer a wider range of goods without having to invest in manufacturing. White label and private label examples : CVS Pharmacy (white label) and Target's Up&Up brand (private label) Dropshipping Ecommerce dropshipping  is a type of retail fulfillment business where production, warehousing and shipping are outsourced to a third-party supplier. In this model, there is no need to worry about stocking or fulfilling items personally. Instead, manufacturers or wholesalers ship orders directly to customers. Dropshipping examples : Modalyst, Printful and Vistaprint Get started dropshipping now. Wholesale Wholesale eCommerce involves businesses purchasing products in bulk at a discounted price from manufacturers or distributors and selling them to shoppers at a higher price. This option requires businesses to handle storage, shipping and customer service but allows for more control over the merchandise and pricing compared to dropshipping. Wholesale examples : Costco, BJs Wholesale Cluband Uline  Read more: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace Shopify alternatives  Wix vs Shopify WordPress alternatives eCommerce types trends for the year ahead Agentic Commerce is a potentially significant ecommerce type trend for the year ahead. This involves autonomous agents who actively research, negotiate and execute purchases on behalf of users. At the same time AI makes hyper-personalizatio n  has become the default. AI now builds dynamic, one-of-a-kind interfaces for every shopper, adjusting pricing, search results and content in real-time based on immediate behavioral signals rather than broad segments. Social commerce also has and continues to mature into a video-first ecosystem, where discovery and checkout happen seamlessly within livestreams and entertainment apps, often bypassing traditional websites entirely. How to choose an eCommerce business model Understanding the different types of eCommerce and delivery frameworks is a principal for how to start an eCommerce business . The next step is to dive deeper and focus not only on what type of products or services you offer via ecommerce KPIs but also get to know your audience. By narrowing in on the specifics, this will guide your answer on which type of eCommerce is right for your business.  What are you selling?  Consider the nature and demand for your products and services. For example, if you're selling handmade goods, a subscription model may not be the best fit, as customers may prefer a variety of products rather than receiving the same one regularly. If you're offering digital services or software, a subscription model could provide a steady stream of income.  Who is your customer? Understand your target market and their shopping habits. For instance, if you're selling luxury items to high-end customers, a wholesale or private label model may be more fitting as it allows for control over branding and pricing. If you're targeting budget-conscious consumers, a dropshipping or subscription model may be more appealing.  What are your cost and profit margins? Consider the resources you have available and which approach aligns best with your capabilities. Some types of eCommerce may have lower overhead costs but also result in lower eCommerce profit margins, while others may require significant upfront investments but offer higher profit potential. For instance, a subscription strategy may require regular product restocking and customer service management, while dropshipping may only need an initial investment in marketing and eCommerce website development.  What is your competition doing? Analyze what successful competitors in your industry are doing and whether their approach would work for your business. Additionally, keep an eye on emerging eCommerce technology trends and see if incorporating them into your chosen method could give you a competitive edge. Advantages of eCommerce models From sustainable eCommerce and the rise of AI in eCommerce, the industry is quickly changing the way markets operate. Before plunging into the world of eCommerce, it’s critical to first understand why businesses are turning to this method of selling. Here are some advantages of eCommerce models: Expanded reach Traditional brick-and-mortar locations are limited by their physical footprints and can only attract customers within a certain area. An online store is open at all times and accessible from anywhere in the world with an internet connection. This is an excellent opportunity for businesses to break into new markets without being limited by geography. Reduced overhead costs Running a retail store can be expensive. Rent, utilities and employee wages all add up quickly, making it difficult for small businesses to compete. In contrast, eCommerce stores have reduced overhead costs since there is no need for a physical storefront. Additionally, digital marketing strategies are usually less expensive than traditional advertising methods. With less operating costs, eCommerce businesses can often offer lower prices to consumers while maintaining profitability. Enhanced customer experience With eCommerce models, shoppers can receive a more personalized shopping experience compared to traditional shopping methods. Online businesses can track customers’ browsing and purchasing histories to make better product recommendations and offer promotions tailored to their interests. Providing personalized customer experiences helps build loyalty, which can lead to repeat business. Improved inventory management Brick-and-mortar stores often face the challenge of properly managing inventory turnover . This can lead to either out-of-stock products or excess inventory, both of which can be expensive and hurt the bottom line. In contrast, eCommerce models allow businesses to better manage their inventory levels. With real-time inventory tracking systems, businesses can quickly restock popular goods and reduce inventory levels on slower-moving items. Learn more: Ecommerce tools , eCommerce merchandising strategies Disadvantages of eCommerce Ecommerce has truly transformed the way people shop and conduct business. As with any system, it's important to be aware of limitations when considering setting up an eCommerce business. Technology dependence : Ecommerce heavily relies on information and communication technologies, which makes it vulnerable to disruptions. Be aware of the potential risks and take necessary measures to ensure a smooth online shopping experience. Regulatory issues : Currently, there is a lack of adequate laws and regulations governing eCommerce activities, both nationally and globally. It is crucial for policymakers to address this gap and establish comprehensive frameworks to protect consumers and foster trust in online transactions, also to facilitate the growth of international ecommerce . Shipping delays : Customers may have to wait longer for their products to arrive, or there could be issues with delivery, such as damaged items or lost packages. This can result in customer dissatisfaction and a negative impact on the reputation of the business. Product experience:  When shopping online, some consumers may feel hesitant to make a purchase without being able to physically examine the products beforehand. Providing detailed product descriptions, high-quality images and customer reviews can help alleviate these concerns and enhance the overall shopping experience. Security concerns : In the digital age, security threats such as hacking and data breaches are a concern for online transactions. It is essential for eCommerce platforms to implement website security  measures, such as encryption and secure payment gateways, to safeguard customer information and instill confidence in online shoppers. Learn more: How do you make a website ? Types of eCommerce FAQ Which types of eCommerce businesses are successful?  The success of an eCommerce model depends on various considerations, including the niche, target market and execution of the business. The key lies in choosing the right model to align with your business goals and cater to your customers' needs.  What hosting company should I choose for my eCommerce store?  When selecting a hosting website , consider factors like uptime reliability, website speed and performance, security features and customer support. Cloud-based platforms like  Wix for eCommerce  make setting up your store easy.  How do I start an eCommerce business?  Starting an eCommerce business involves several essential steps including market research, setting up a website, sourcing products or services, marketing and promoting your store. Is eCommerce a profitable business?  Ecommerce continues to thrive as a lucrative industry, with many businesses seeing significant success and profits. Proper planning, strategic decision-making and adaptation to market trends can increase your chances of running a profitable eCommerce store. First, learn how to sell online, then go build a website to get your business started.  What's the difference between vertical and horizontal ecommerce? Vertical ecommerce focuses on selling products within a specific niche or industry (e.g., only selling beauty products — often meaning greater depth of expertise and tailored customer experiences. Horizontal ecommerce offers a wide range of products across multiple categories (e.g., Amazon). While less specialized, horizontal models can capture a larger market share. su What is re-commerce and how does it differ from traditional ecommerce? Re-commerce, or reverse commerce, focuses on the buying and selling of previously owned or used goods. Unlike traditional ecommerce, which typically deals with new products, re-commerce platforms promote the resale of goods, promoting sustainability and circular economy principles. Examples include ThredUp for clothing or BackMarket for electronics. comv What is conversational commerce and how does it enhance the online shopping experience? Conversational commerce integrates messaging apps, chatbots or voice assistants into the shopping process. It allows customers to interact with businesses in real-time, ask questions, get personalized recommendations and make purchases through chat interfaces. It's particularly effective for complex products or services that may require additional explanation or guidance. What is collaborative commerce (c-commerce) and how is it different from traditional ecommerce models? Collaborative commerce involves multiple parties working together in the ecommerce process. This can include partnerships between businesses, integration of customer feedback into product development or peer-to-peer marketplaces. Unlike traditional models where businesses operate independently, c-commerce emphasizes shared resources, co-creation and community involvement. Examples include crowdsourcing platforms, peer-to-peer lending in fintech, or businesses collaborating on limited edition products.

The perfect domain is just a click away:   claim your domain →  While the .ai domain is officially the country code top-level domain (ccTLD) for the Caribbean island of Anguilla, its popularity has surged because "AI" is the well-known acronym for artificial intelligence. Now it's the go-to domain for tech companies, startups and innovators working with AI technologies. As choosing a domain name  is an important decision, this guide will explain everything you need to know about the .ai domain. We will discuss the benefits, challenges and how you can register a .ai domain when you decide to create a website . By understanding this particular domain, you can decide if it's the right fit to brand your tech-focused project or business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what is a .ai domain? An .ai domain is technically the country code for Anguilla, but it's now primarily used by companies in the artificial intelligence sector. It's a popular choice for tech startups and established businesses that want to brand themselves as innovative and forward-thinking. This domain extension instantly tells visitors that your site is related to AI, machine learning or data science. .ai domain feature Description Origin Country code top-level domain (CCTLD) for Anguilla. Primary use Associated with artificial intelligence (AI) companies and projects. Benefits Memorable, tech-focused, good availability, strong branding. Challenges Higher cost compared to .com, potential user confusion. Who should use it Tech startups, AI researchers, robotics companies, data scientists. Learn more:   What is a domain? What is a parked domain? Benefits of a .ai domain Choosing a .ai domain comes with several advantages that can help your brand make a strong impression: Signals a tech focus : A .ai domain immediately tells your audience that your business is related to artificial intelligence. This builds instant relevance and credibility within the tech community. Highly memorable : The .ai extension is short, catchy and easy to remember. This makes it easier for people to find and return to your website. Good availability : While many short and desirable .com domains are already taken, there are still plenty of options available with .ai. This gives you a better chance to get the exact domain name you want. Strong branding potential : For a tech startup, a .ai domain can be a powerful part of your brand identity. It suggests innovation, modernity and a forward-thinking approach.  Learn more:   I want to buy a domain name Common challenges of a .ai domain While a .ai domain has many upsides, there are a few challenges to keep in mind before you commit: Higher cost : .ai domains are typically more expensive than traditional domains like .com or .org. Registration and renewal fees can be significantly higher, which might be a consideration for a bootstrapped startup.  Potential user confusion : Although the tech world understands the .ai extension, some users outside the industry might not be familiar with it. They might mistrust it or mistype it as .com out of habit, potentially leading to lost traffic. Registration restrictions : Some countries have restrictions on who can register their country code domains. While Anguilla has open registration for .ai domains, it's always good to be aware that policies can change. .ai domains are frequent targets for cybersquatting and speculative buying : These factors make it harder to secure your exact brand name affordably.  Learn more: What is domain squatting? Should you choose a .ai domain for your business? Choosing a .ai domain can be a smart move if your brand is connected to technology, innovation or artificial intelligence. It instantly signals that your business is forward-thinking and part of the growing AI industry—an advantage if you want to stand out in a competitive digital space. Startups, SaaS companies and AI-driven tools often use .ai domains to attract investors and customers who associate the extension with cutting-edge tech. However, a .ai domain isn’t the right fit for everyone. If your target audience isn’t tech-focused or prefers traditional web addresses, sticking with a .com or .net might build more trust and familiarity. You can also consider securing both—using a .com domain for your main site and a .ai domain for your AI-powered product or innovation arm. Ultimately, the best choice depends on your brand identity, goals and audience expectations. If your main goal is trust and keeping your brand safe, it’s usually better to go with a common domain like .com. Find out more: How much does a domain name cost? "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, Product Manager at Wix .ai vs .io domains: which should you choose? When choosing a domain for your tech startup or project, .ai  and .io  are two popular options that often come to mind. Each has its own strengths and unique appeal, so the table below breaks down the key differences to help you decide which one aligns best with your goals. .ai domain .io domain Primary association Artificial Intelligence (AI) and tech startups Input/Output (I/O) and tech startups Popularity Gaining popularity in AI and tech fields Widely recognized in tech and developer communities Target audience AI-focused businesses, researchers and tech enthusiasts Tech startups, developers and software companies Cost Generally more expensive than .io domains Slightly more affordable than .ai domains SEO benefits Strong for AI-related keywords and industries Strong for tech-related keywords and industries Availability Limited due to increasing demand in AI space More options available but still competitive Perception Modern, innovative and AI-specific Tech-savvy, versatile and developer-friendly Country code origin Anguilla (a British overseas territory) British Indian Ocean territory Use beyond tech Rarely used outside AI and tech Occasionally used for creative branding outside tech Renewal costs Higher renewal fees compared to .io Moderate renewal fees Are .ai domains legitimate and safe? Yes, .ai domains are legitimate and generally safe to use. The extension is managed by the government of Anguilla and operated by a reputable registry, which follows standard security practices similar to those of .com or .net. Many tech companies, especially in the artificial intelligence space, use .ai domains without issue. However, because it’s a country-code top-level domain (ccTLD) rather than a traditional generic one, it’s wise to register through a trusted, accredited domain registrar  and enable domain privacy  and HTTPS protection. In short, .ai domains are secure for business use, as long as you follow the same safety steps you would with any other domain. Examples of .ai domains Many innovative companies are already using the .ai domain to build their brand. These examples show how versatile and powerful this TLD can be: Jasper.ai : An AI writing assistant that helps marketers and content creators generate high-quality copy. Their domain name clearly communicates their core technology. Character.ai : A platform that allows users to create and interact with AI-powered chatbots. The name is simple, direct and perfectly captures what the service offers. Midjourney.ai : While their main service operates on Discord, their website uses the .ai domain to serve as an informational hub and entry point for their AI image generation tool. Explore: What's the best domain extension for a personal website? How to choose a .ai domain that's right for you Selecting the perfect .ai  domain for your business or project requires careful consideration to ensure it aligns with your brand and goals. Use these tips to guide you: Keep it short and memorable:  Aim for a domain name that is concise, easy to spell and simple to remember. Avoid overly complex names or long phrases that could confuse your audience. Reflect your brand and purpose:  Your domain should clearly communicate your focus on artificial intelligence or technology. Incorporate relevant keywords or your brand name to make it instantly recognizable. Check for trademark conflicts:  Before finalizing your domain, ensure it doesn’t infringe on any existing trademarks. This will save you from potential legal issues down the road. Learn more: How to trademark a domain name Consider SEO benefits:  If your business relies on search engine traffic, choose a domain name that includes keywords related to your niche. This can improve your visibility in search results. Secure social media handles: Consistency across platforms is key for branding.  Check if the corresponding social media handles are available for your chosen domain name. Plan for scalability:  Think about your long-term goals. Choose a domain name that allows room for growth, even if your business expands beyond AI in the future. Act quickly : .ai  domains are in high demand, especially in the tech industry. If you find a name you love, register it as soon as possible to avoid losing it to someone else. Following these steps will allow you to  secure a .ai  domain that not only represents your brand but also positions you as a leader in the AI space. How to get started with a .ai domain Ready to claim your own .ai domain? The process is simple and straightforward, even if you’re setting up your very first website. Whether you’re launching a new AI startup, showcasing a tech portfolio or building a product site, here’s how to get started — step by step. Brainstorm or generate a domain name Choose a domain registrar Register your domain Build your website 01. Brainstorm or generate a domain name Your domain name is the foundation of your online identity, so take time to choose one that captures your brand’s essence. It should be short, memorable and easy to spell—ideally reflecting your business name, niche or value proposition. For example, if you’re creating a chatbot service, something like chatly.ai instantly tells visitors what your business is about. Avoid using complex words, special characters or hyphens that can make your domain harder to share verbally or remember. Once you’ve brainstormed a few options, check their availability using a domain registrar or search tool. Pro tip:  Use Wix's   domain name generator   to instantly generate creative and relevant name ideas. It uses smart suggestions to help you find a domain that stands out, including available .ai options. 02. Choose a domain registrar A domain registrar is a company authorized to sell and manage domain names. Choosing the right one can make managing your domain much easier down the line. Look for a registrar that offers .ai extensions, transparent pricing and user-friendly tools for domain management. When comparing options, check: Registration and renewal costs : .ai domains often cost more than .com domains, so make sure you know the long-term price. Privacy protection : ensure your personal or business information stays private with WHOIS privacy. Support and reliability : choose a registrar with responsive customer support and an easy dashboard for renewals, DNS settings and transfers. Selecting a trusted provider helps ensure your domain remains secure, active and easy to manage as your business grows. Learn more:  How to choose a domain registrar 03. Register your domain Once you’ve chosen a registrar and found your perfect domain name, it’s time to make it official. The registration process usually only takes a few minutes. You’ll need to: Enter your contact and business information. Choose your registration period (typically 1–2 years). Review and confirm ownership details. Pay the registration fee. During registration, it’s smart to enable auto-renewal to prevent accidental expiration — especially since .ai domains can be competitive and may get taken quickly if they lapse. You should also activate domain privacy protection to keep your contact information hidden from public databases, reducing spam and security risks. Learn more:   How to register a domain 04. Build your website Once your .ai domain is registered, you’re ready to build your own website . Connect it to a website builder like Wix, where you can design a professional website without needing to code. Wix makes it easy to: Choose from hundreds of customizable website templates  tailored to startups, tech and AI projects. Use AI-powered design tools to generate layouts and content ideas in seconds. Add built-in SEO features to improve visibility and ranking. Manage everything—from your domain and web hosting t o your content—in one place. Your .ai domain will instantly position your business as part of the modern tech landscape, helping you attract investors, clients or users who associate the extension with innovation. You may also be interested in: I have a domain name, now what? Type of domains What is a parked domain? How to check domain authority .co vs .com domains What is a .ai domain FAQ Is a .ai domain only for businesses in Anguilla? No, anyone can register a .ai domain. While it's the country code for Anguilla, its registration is open to individuals and businesses worldwide, which is why it has become so popular in the tech industry. Are .ai domains good for SEO? Yes, a .ai domain can be good for SEO. Search engines like Google treat ccTLDs like .ai as generic top-level domains, so they don't have a geographic disadvantage. Furthermore, a relevant domain like .ai can increase your click-through rate from search results if users see it as a signal of your site's content. Is the .ai domain trustworthy? The .ai domain is generally considered trustworthy, especially within the tech community. As more high-profile AI companies adopt this extension, its credibility continues to grow. As with any website, trustworthiness is ultimately determined by the quality and security of the site itself, not just its domain. What is the .ai domain used for? The .ai domain is the country code for Anguilla but is widely used by tech companies, startups and AI-focused businesses because it naturally suggests “artificial intelligence.” It's a popular choice for branding, portfolios, apps and tech products looking to highlight innovation or AI relevance. Is .ai a safe domain? Yes, .ai domains are generally safe to use just like any other top-level domain. Security mostly depends on your registrar and hosting provider, so be sure to enable SSL, strong passwords and other standard protections. What is the difference between .com and .ai domains? .com is a generic, globally recognized domain for general purposes, while .ai is a country-code domain that has become popular in tech and AI sectors. Choosing .ai can signal innovation and niche relevance, whereas .com is ideal for broad branding and universal recognition. Is .ai a real domain? Yes, .ai is an official country-code top-level domain (ccTLD) for Anguilla. Although it’s assigned to a specific country its popularity in the tech and ai space has made it a favorite for brands well beyond Anguilla. Is a .ai domain worth it? If your business or project is tech-focused or AI-related, a .ai domain is a great way to create a modern and innovative brand. It can make your website memorable and relevant in the AI and tech communities. While it may be more expensive than other options, it’s a powerful choice for branding. Is .io or .ai better? Both are popular with tech startups but they convey slightly different impressions. .ai is great for AI-related projects while .io is seen as tech-friendly and versatile across software, apps and gaming. The choice depends on your niche and the branding message you want to send.

Bring your inspiration to life with a Wix website   → Similar to a gallery setting, a website gives artists a space to present their work and reach new audiences. For many creatives, making a website  is now a natural next step—allowing you to share your work and grow your business without relying on galleries or other third parties. An essential tool for creative professionals, an artist website—sometimes called a portfolio website—helps you promote your work, build a following and sell online. Learning how to build a website  that combines strong visuals with clear messaging and built-in marketing tools is key, and one of the best ways to do that is by looking at real examples. Whether you’re here for website design  tips or simply looking for inspiration, explore our curated selection of the best website designs  for artists below. Learn more: How to make an artist website Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best artist websites If you’re looking for fresh ideas to showcase your art online, this guide highlights inspiring artist websites that blend creativity and functionality beautifully. From striking visuals and intuitive layouts to smart storytelling and easy navigation, these sites set the standard for what an artist website can be. These examples offer plenty of design and branding inspiration to help you make your own unique mark. We also break down the top features that make these artist websites stand out—so you can apply the same winning elements to your portfolio website , attract more visitors and connect with your audience on a deeper level. What makes a great artist website? Key feature Why it matters Compelling visuals Showcases your art in the best light and grabs attention Clear navigation Helps visitors explore your work effortlessly Personal storytelling Builds connection and shares your creative journey Mobile-friendly design Ensures your site looks great on any device Integrated eCommerce options Makes selling art or prints easy and accessible Fast loading times Keeps visitors engaged without frustration Consistent branding Creates a memorable, professional impression Regular updates Keeps your portfolio fresh and relevant 5 tips to know before creating an artist website Before we show you attractive examples, here are some quick web design tips to keep in mind when you start making a website of your own: Consider starting with a customizable portfolio website template which includes many foundational features of a successful site. Be sure to include an About page to provide visitors with background information about yourself and your professional experience. Encourage visitors to be in touch by adding a contact page and build your online following by adding a social bar linked to your accounts. No artist website is complete without images. Give visitors a visual overview of your work when setting up your gallery . Choose a website color scheme that compliments your work and doesn’t distract readers. Be inspired by thse dark mode website examples 20+ artist websites for inspiration From NFTs to drawings and photography, below you’ll find 20+ of the best artist and illustrator Wix websites that are aesthetically and strategically driven. Chosen for their impressive works and outstanding web design, we’ll point out the elements we love about each: Zaria Forman Karen J. Revis Ellen Von Wiegand Alex Garant Charly Palmer Lisa Brandon David Milan Lirona Ashkenazi Irina Pandeva Piergiorgio Del Ben Lili Arnold Jessica Bearden Timothy Goodman Anya Butler Dayday Key Ruifa Zenda William LaChance Daniel Aristizabal Hedof Pierre Brault Artist Called Lo Maria Jesus Contreras 01. Zaria Forman A full-size image of Zaria Forman working on a large—and nearly finished—canvas is a compelling introduction to the oeuvre featured in her artist website. This image gives visitors a sense of the artist’s hyper realistic style and is easily framed with white space. Forman includes a full navigation menu, inviting us to browse through her pastel drawings which document climate change in captivating locations. 02. Karen J. Revis When your art already speaks multitudes, a minimalist website can be the perfect way to showcase it. Karen J. Revis uses a simple website layout that’s easy to navigate and read, putting the attention on the printmaker’s textured and vibrant works. Within this modest design, visitors have everything they need to purchase a Revis original: a gallery, artist bio and quick access to her online store . 03. Ellen Von Wiegand What better way to showcase multiple artworks than with a full-screen slideshow? Ellen Von Wiegand masters her artist website using this feature. She’s made impressive marketing efforts, too—a well-designed lightbox like Von Wiegand’s is the perfect way to get visitors signed up for your email list. 04. Alex Garant While it's common for artists to make their portfolio the focus of their websites, Alex Garant instead puts her online store on the homepage. A close-up of one of her paintings dominates the opening screen. She forces your perspective to the two CTA buttons—one that links to her merch page and another to a page of original works that are available for sale—by placing them right above the four pairs of eyes. The website is unified by a consistent blush, navy, and gray color scheme (which nicely complements the hero fold), weaving all the pages together into a cohesive narrative. This meticulous attention to detail extends to her branding: the word mark, set in wide kerning, stands out from other text, asserting its significance in the site's visual hierarchy, despite the larger size of the headers. 05. Charly Palmer A background video, inspiring quote and flawlessly implemented animation features make this one exciting artist website. Seeing Charly Palmer in action gives visitors a personable touch, giving us an opportunity to appreciate his process. If we look at the principles of design , we can see that Charly has accomplished quite a few of them here: movement, visual hierarchy and sharp contrasting colors. 06. Lisa Brandon Multidisciplinary artist Lisa Brandon opts for a trendy, dark website. The stylish mood demonstrated by her design sets the perfect tone for Brandon’s work, which is contemporary, out-of-the-box and chic. We also appreciate the artist’s choice of font, since a classic serif font creates an interesting juxtaposition when paired with the elements of her modern design. 07. David Milan This artist website has David Milan written all over it—literally. From creating his own logo design to his choice of font and colors—the hand lettering artist has secured a branded tone on his online portfolio. The real benefit of amplifying your own personality like this on your own site is that it will attract a following of people who connect with your individual style. 08. Lirona Ashkenazi Lirona Ashkenazi ’s artist website shows us what a big role the small details play. Her decision to use a large font and colloquial tone to greet visitors fosters a confident and attractive tone. The large grid gallery on her homepage is a style choice that gives visitors room to breathe as they browse, and each image opens up to a landing page with more details about the specific project. 09. Irina Pandeva Irina Pandeva ’s website is more than just an art portfolio—it’s a glimpse into her artistic mind. By including a blog, she offers visitors prose and poetry having to do with her artistic development. Creating a blog for your artist website is a great way to connect with new audiences and offer clients more inspiration about your work. Get started with our blog maker 10. Piergiorgio Del Ben A large image on Piergiorgio Del Ben ’s homepage offers visitors an up-close encounter with his canvases. So close that we can see the textures of his painterly style. Don’t be afraid to let your own work do the talking by giving select images a featured space on your artist website. Whether you use a slide show, individual image or a gallery, visually oriented visitors will have the chance to get captivated by the bold statement of your art. 11. Lili Arnold From the hand drawn logo, to the colors of her navigation menu and text— Lili Arnold ’s tropical color scheme perfectly reflects the organic spirit of her art. The blend of colorful details work together to set the tone for Arnold’s artist website, while a white background ensures a balanced aesthetic. 12. Jessica Bearden Besides having an overall great artist website, Jessica Bearden features one of the best homepage examples on this list. Bearden’s animated self portrait acts as an engaging background and preview to her work—full of color, found objects and movement. The ornate image is complimented by a spacious website header, orienting visitors towards Bearden’s portfolio, contact page and gorgeous Instagram feed. When making homepages , these are all important areas to consider. 13. Timothy Goodman New York City-based Timothy Goodman pairs a sunny yellow background with black and white text. The combination creates a lively juxtaposition and helps important aspects of Goodman’s site stand out. Goodman plays with the color scheme even further on his About page, using color blocks to form distinct sections highlighting his bio, press images, client list and press. 14. Anya Butler Anya Butler 's portfolio takes a life all its own. Using a clever mix of animation, hover effects and playful graphics, Anya demonstrates her mastery of art and motion. This artist website features a few delightful micro-interactions: hover over the crinkle-like graphics on any page and you'll see them unravel, indicating they're clickability. You've also got images of Anya's illustrations superimposed on pictures of herself, showcasing her explosive creativity. 15. Dayday Key If brutalist website design approach is your thing, Dayday Key ’s website is a great place to go for inspiration. On top of animation, gradient designs and bright neon accent colors, Key took a daring step back, tapping into a 90s aesthetic. Using many web design trends can be overwhelming, but if you’re making a statement like Key’s, it’s a great way to capture the attention of visitors and show that you’re in the know. 16. Ruifa Zenda From the three dimensional shadow play to the unique imagery and animation, Ruifa Zenda ’s impressive site is all about the simplicity of effects. With such versatile skills and style, Zenda’s portfolio displays a diverse variety of works from throughout his career. This is an important thing to keep in mind when creating your own artist website: be sure to include an array of work samples and give visitors a cohesive overview of your professional experience. 17. William LaChance When parallax scrolling meets video, it’s a winning combination. Add an asymmetrical layout to the mix, and you’re bound to produce an intriguing design. This is exactly what William LaChance proves with his one-of-a-kind artist website. The best thing about LaChance's site is that it’s eccentric design is simultaneously balanced. LaChance pays attention to the principle of hierarchy, ensuring that the most important elements are noticed first. 18. Daniel Aristizabal With a sample of his work at the foreground, Daniel Aristizabal ’s solid black background sets the perfect stage. Added animation captivates viewers, encouraging them to continue their scroll. Because Aristizabal’s art needs a full screen to appreciate, the hamburger menu is a great choice. It leaves more real estate for displaying his work, while providing navigation to a contact form, About page and social media accounts. 19. Hedof Hedof is a one-man illustration studio by Rick Berkelmans, whose impressive list of clients includes names like The New York Times, YouTube and Facebook. Berkelmans’ artist website features a light grey background, which is a clever alternative to white when you want to differentiate your site from the crowd. In any case, the color scheme on this site is spot on—grey is the perfect match for Hedof’s navy blue logo . 20. Pierre Brault Enticing videos greet visitors on Pierre Brault ’s artist website. We love the futuristic choice of font, which seems in line with the artist’s stylistic approach. Brault’s use of a drop-down menu is an effective way to show visitors how to find what they need, while the hover effects add a bit of sophistication to the site. 21. Artist Called Lo The Artist Called Lo website serves as a minimalist digital portfolio and storefront, featuring sections like Home, Shop, Portfolio and Contact, visitors can explore curated works in the Portfolio or shop directly through a clean, grid-like layout. The Contact page makes it easy to connect for inquiries or commissions. With its simplicity and focus on visual content, the site effectively highlights Lo's artistry. 22. Maria Jesus Contreras The beauty of Maria Jesus Contreras 's website is that it isn't overly complicated, and yet, it's bursting with personality. The animated logo immediately catches your eye, while the art across Maria's site gives you a clear sense of her style. She lets her art do all the talking—her colorful art stands out brilliantly against the back-and-white backdrop behind it. Craving more inspiration? Check out these top actor websites or eCommerce website design examples if you're opening a store. Key features of the best artist websites Creating a compelling artist website involves several critical elements that enhance user experience and effectively showcase the artist’s work: Great visual design : The visual design of the website should captivate visitors with engaging and aesthetically pleasing layouts. It should reflect the artist’s unique style and brand, creating a memorable impression. Easy navigation : Visitors should find information quickly through intuitive menus and clear categories. A well-organized site ensures users can easily explore different sections without confusion or frustration. High-quality images : Galleries should feature high-quality images that showcase the artist's work with detailed views. This allows visitors to appreciate the intricacies of the artwork and the artist's skill. Artist bio : A compelling artist bio shares the story of their background, inspiration and journey. It helps visitors connect with the artist on a personal level and understand the context behind the artwork. Ecommerce integration : The website should offer a seamless shopping experience for purchasing art directly from the site. This integration facilitates easy transactions and enhances customer satisfaction. Responsive design : A responsive design ensures that the website provides a great experience on any device, whether desktop, tablet or mobile. It maximizes accessibility and user engagement. Blog section : Regular updates in a blog section keep fans informed about exhibitions, new work and events. This section can engage visitors and encourage them to return for more updates. Contact information : Easy access to contact details and social media links facilitates networking and communication. It allows visitors to reach out and engage with the artist directly. Testimonials/reviews : Featuring positive feedback from collectors and clients builds trust and credibility. This section can showcase the artist's reputation and influence within the art community. Newsletter signup : Offering a newsletter signup option invites visitors to subscribe for updates and exclusive content. It helps maintain a connection with the audience and keeps them engaged with the artist’s journey. Learn more: What is web design? As an artist, why should I create a website? Creating a website as an artist offers numerous benefits that can significantly enhance your career. An artist can serve as both a personal and professional portfolio, to showcase your work in an organized, easily accessible medium. Unlike social media platforms, which have limitations on how you can present your art, a website gives you complete control over the design, layout and content—so you can reflect your unique artistic vision and brand your way. A website also increases your visibility. Potential clients, galleries, and fans can easily find and explore your work, regardless of their location. By optimizing your site for search engines (SEO), you can generate more website traffic to your art, helping you reach new markets and opportunities, including globally. Having a website can help build your credibility and professionalism, which can be crucial when establishing relationships with galleries, collectors and art institutions. In many cases in meetings or communication with these stakeholders you may be expected to submit an online portfolio of your work. You can also use your website as a central hub for all your work and promotion of it by linking to your social media profiles, online stores and exhibitions. It allows you to maintain direct communication with your audience through newsletters, blogs or contact forms. It can be an effective way to build a community around your art. Learn more: AI website examples Best artist websites FAQ How do artists get noticed online? To get noticed online, artists should consistently post high-quality work on platforms like Instagram, TikTok or Pinterest, which are visual-focused and attract large audiences. Engaging with followers, using relevant hashtags and collaborating with other artists help increase visibility. Creating a personal website and participating in online art challenges or communities can also boost recognition and expand professional opportunities. What should an artist website look like? An artist's website should reflect their unique style while being clean, visually engaging and easy to navigate. High-quality images of artwork should take center stage, supported by clear categories such as portfolios, an about page and contact information. Features like an online store, blog or newsletter can help engage visitors and promote sales. Mobile responsiveness and fast loading times are essential to ensure a seamless experience for all users.

The perfect domain is just a click away:   claim your domain →  Before you settle on a business name or start making a website , there’s one quick check you can’t skip. Domain names get snapped up fast and finding out yours is already in use can derail your plans. Checking domain availability early saves time, avoids frustration and helps you secure a name you can actually use. You can check if a domain name is available by using a domain name search , which tells you if the name you want is already taken. If it is, these tools can also suggest alternatives to get your site online. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to check if a domain name is available Checking domain name availability early saves you from delays, rebranding and legal issues later. A quick check helps you lock in the right domain, explore alternatives if needed, and move forward with confidence instead of hitting roadblocks mid-build. You’ll learn: Why domain availability should be checked before building a website How to check if a domain name is available What to do if your first-choice domain is taken How domain extensions affect your options When it makes sense to contact a current domain owner How domain registration and ownership work How to secure and register a domain using a website builder Ready to find your perfect domain? Use the Wix domain name generator  to get started to instantly generate creative and relevant name ideas. Why checking if a domain name is available is important When you start building a website, your domain name is one of the first choices that can either keep things moving or cause delays. Spending a few minutes checking domain options and availability early helps you avoid backtracking after you’ve settled on a name.   Checking domain name availability early helps you avoid future headaches and ensures you can secure a name that truly represents your brand.  If the domain you want is already taken, you may need to rethink your branding, choose an alternative extension or negotiate with a current owner—steps that can slow down your launch. Confirming domain availability also protects you from potential legal issues. Many domain names are tied to trademarks or established businesses, so unintentionally choosing a conflicting name could result in disputes or forced rebranding later on. Learn more: What’s the easiest way to get a domain? How to register a domain name What is a parked domain? How to check if a domain name is available Finding and registering a domain name is a straightforward process. Here’s a detailed breakdown of each step to help you navigate the process, from searching for a domain name to making it your own: Brainstorm domain name ideas Use a domain name checker Choose a top-level domain (TLD) Consider alternatives if your name is taken Register your new domain name To check if a domain name is available , use a domain search tool from a registrar or website builder. It shows if your name is taken and suggests spelling variations or alternative extensions. For a deeper dive, check the WHOIS database to see who owns a domain or use trademark searches to ensure your brand name is good to go. 01. Brainstorm domain name ideas Before you even start checking for availability, you need some solid ideas. A good domain name is memorable, easy to spell and reflects your brand. Think about your business name and the services you offer. Try to keep it short and avoid hyphens or numbers, which can be hard for people to remember and type. It's a good idea to come up with a list of 5-10 potential names. This gives you plenty of options in case your top choices are already registered. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Find out more: How to choose a domain name 02. Use a domain name checker Once you have your list, it's time to see what's available. The easiest way to do this is with a domain name checker. Most website builders and domain registrars offer this tool for free. Simply type your desired name into the search bar and the tool will instantly tell you if it's available. For example, using the Wix domain name checker will not only confirm availability but also suggest alternative names and TLDs if your first pick is taken. It’s a quick and efficient way to move from idea to action. 03. Choose a top-level domain (TLD) A TLD  is the extension at the end of your domain name, like .com , .net or .org . While .com is the most popular and often the most sought-after, there are hundreds of popular domain extension  options available. Learn more: most popular domain extensions . Consider using a TLD that fits your business. For instance, a non-profit might choose .org , while a tech startup could go for .io. Country-specific TLDs like .ca (Canada) or . co.uk (United Kingdom) can also be effective if your audience is local. Your choice of TLD can influence how visitors perceive your site, so choose one that aligns with your brand. Choose from one of the top-level domain extensions → 04. Consider alternatives if your name is taken It’s common for your first-choice domain name to be unavailable, especially if it's a common word or phrase. Don't get discouraged. This is where your brainstormed list comes in handy. Try slight variations of your name. You could add a keyword that describes your business (e.g., " atlascoffee.com " instead of " atlas.com "), use a different TLD or add a verb like "get" or "try." Many domain checkers will automatically provide these suggestions, making it easier to find a suitable alternative that’s still on-brand. You may also be interested in: What are the most common industry domain names? What is a generic top-level domain name (gTLD)? .co vs .com domains 05. Register your new domain name Once you've found an available name that you love, the final step is to register it. You can do this through a domain registrar or directly through a comprehensive website builder like Wix, which simplifies the process by letting you manage your site and domain in one place. Registration typically involves selecting a subscription term (usually one year or more) and providing your contact information. Once you complete the registration, the domain name is yours. Congratulations—you now have a digital address for your brand. Find out more: How to register a domain name Who owns a domain name? When you register a domain name, you don't technically "own" it forever. You lease it for a specific period, usually on a yearly basis. This lease gives you the exclusive right to use that domain as long as you keep up with the renewal payments. The official owner of a domain is the person or entity listed as the "registrant" in the domain's registration records. This information is stored in a public database called WHOIS. So, while you're the effective owner, it's a right-to-use arrangement that requires ongoing maintenance. How to find out who owns a domain name If a domain name you want is taken, you can find out who owns it using a WHOIS lookup service. Tools like the WHOIS domain lookup search allow you to enter a domain name and retrieve public registration data. The information you'll find typically includes the name of the registrant, their contact information (unless they have privacy protection), the registration date and the expiration date. This can be useful if you want to contact the owner to negotiate a purchase. However, be aware that many owners use privacy services to hide their personal details. You may also be interested in: How to trademark a domain name Best domain registrars How much does a domain name cost Is .shop a good domain? How to check if a domain name is available with Wix Checking whether your ideal domain name is available is an essential first step when building your website—and with Wix, the process is quick and effortless.  Ready to claim your corner of the internet? Start by learning how to build a website  with Wix and get a free custom domain for your first year with a premium plan . Wix provides instant domain name search, letting you see availability in real time so you can secure the perfect match without delay. Simply type your desired name into the search bar and Wix offers easy domain name search tools that instantly surface relevant suggestions, alternative extensions and creative variations.  Because Wix powers real-time domain name search, it’s simple to find the right fit fast. You can explore options, compare extensions and lock down a memorable domain name within seconds. This ensures you spend less time searching and more time building your brand online. How to check if a domain name is available FAQ What do I do if the .com version of my domain is taken? If the .com version is unavailable, consider other popular TLDs like .net, .co or .org. You can also explore newer, industry-specific TLDs like .app or .store. Alternatively, try modifying your domain name by adding a descriptive word, like " .store " or " .shop ," to find an available .com address. How much does a domain name cost? The cost of a domain name varies depending on the TLD and the registrar. Standard TLDs like .com or .net typically cost between $10 and $20 per year. Some website building platforms, like Wix, offer a free custom domain for the first year with the purchase of a premium plan, which can be a cost-effective option. Find out more: Does Wix offer free domains? C an I buy a domain name permanently? No, you can't buy a domain name permanently. Domain registration works like a lease. You can register a domain for a set period, typically from one to ten years. To keep it, you must renew the registration before it expires. This system ensures that unused domain names can eventually become available again. Learn more: Can I buy a domain name permanently?

The perfect domain is just a click away:  claim your domain → A ccTLD (Country Code Top-Level Domain) is a two-letter domain extension  assigned to a specific country, territory or sovereign state. These extensions, such as .us for the United States or .uk for the United Kingdom, help users and search engines identify where a website is based or which audience it targets. Understanding how these domains work is essential for anyone looking to reach customers in specific regions. If you're starting to build a website , begin by choosing the right domain name and extension and letting local users know that your content is relevant to them. This can improve trust and potentially boost your visibility in local search results. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What is a ccTLD? A ccTLD identifies a website's association with a specific geographic location. It signals to search engines and visitors that the site targets a particular country or region. Feature Description Definition Country Code top-level domain (e.g., .ca, .de, .jp) Purpose To target specific geographic audiences and improve local SEO Structure Consists of two letters corresponding to a country code (ISO 3166-1 alpha-2) Regulation Managed by designated registries in each country, often with specific requirements cctld definition A ccTLD stands for Country Code Top-Level Domain. It shows visitors where the website is based and which country or region it’s connected to. While generic top-level domains (gTLDs)  like .com, .net or .org are open for anyone to use regardless of location, ccTLDs are specifically reserved for countries, sovereign states and dependent territories. These domains are based on the ISO 3166-1 alpha-2 codes, which are standard two-letter codes used to represent countries. For example, .fr  is for France, .be  is for Belgium and .nl is for the Netherlands. However, some ccTLDs have gained popularity beyond their geographic borders due to creative branding possibilities—like .tv  (Tuvalu) for media sites or .io (British Indian Ocean Territory) for tech startups. You may also be interested in: What is a domain? Top-level domain examples Benefits of using a ccTLD Choosing a country-specific domain extension has clear advantages, especially if your business targets a local market. A ccTLD is a smart choice for building a strong local brand, establishing regional relevance or getting a domain extension that reflects your country or target audience. Here's a few reasons why: ccTLDs boost local SEO Search engines like Google use domain extensions as a strong signal for geotargeting. For examples, if you have a .de domain , Google assumes your content is relevant to users in Germany. This can help your site rank higher in local search queries compared to a generic  .com domain . ccTLDs build local trust Shoppers often feel more comfortable buying from a site that appears local. A familiar extension signals that you operate within their region, likely offering local currency, shipping and customer support. It removes a layer of friction and uncertainty for new visitors. Learn more: Most popular domain extensions Find more available names with ccTLDs Finding a short, memorable name on a crowded extension like .com can be frustrating. Moving to a ccTLD often opens up a wider pool of available names, allowing you to secure a domain that perfectly matches your brand without compromising on length or clarity. As of early 2025, there were 142.9 million ccTLD registrations worldwide  — reflecting a 2.4% year-over-year increase in country-code domain names. This shows that ccTLDs remain a major part of the global domain space, underlining their relevance for businesses and individuals around the world. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, Product Manager at Wix Learn more: I want to buy a domain name Common challenges of ccTLD While beneficial, these domains come with their own set of hurdles that you should consider before registering. Strict registration requirements Unlike generic domains that anyone can buy, many country codes have restrictions. For instance, to register a .au domain, you generally need a verified connection to Australia, such as a business registration number. Always check the specific requirements for the extension you want. Limited global reach Because search engines associate these domains so strongly with a specific region, it can be harder to rank globally. If you want to target a worldwide audience later, a ccTLD might unintentionally pigeonhole your site into a single geographic market. Management complexity If you expand into multiple countries, managing separate websites for each one (e.g., myshop.fr, myshop.es, myshop.it) requires significant resources. You have to maintain multiple domains, distinct content strategies and separate technical backends. You may also be interested in: How to trademark a domain name How to redirect a domain ccTLD costs and pricing    ccTLD pricing is determined by individual country registries, so costs can vary widely from one extension to another. Some ccTLDs like .de or .nl are priced similarly to common generic domains while others charge higher fees due to stricter policies, limited supply or manual verification processes. Registration and renewal prices are often the same but in some countries renewals cost more or require ongoing eligibility checks. Additional costs can also come into play. Certain ccTLDs require local presence, trademarks or official documents, which may involve third-party services or extra verification fees. Transfer fees, domain restoration costs and premium name pricing can also increase the total price. Before purchasing, review the full cost over multiple years, not just the first-year deal, so you know exactly what you’ll be paying long term. ccTLDs vs. other types of domains Country code top-level domains (ccTLDs) are just one of several types of domain extensions available. Understanding how they compare to other domain types can help you choose the best option for your website and SEO strategy. While ccTLDs are used for country-specific targeting and local trust, other domain types are generally used for broader branding, industry focus or content organization. Your choice should depend on whether your goal is local visibility, global reach or niche positioning. ccTLDs ccTLDs (e.g., .uk, .fr, .de)  are tied to specific countries or territories. They’re mainly used by businesses and organizations that want to target a local audience. Search engines often use ccTLDs as a strong signal of geographic targeting, which makes them ideal for country-specific websites. gTLDs gTLDs ( e.g., .com, .org, .net) aren’t linked to any specific country. They’re designed for general use across industries and locations. These domains are best for brands that want a global reach or aren’t limited to a single geographic market. Learn more: What is a .digital domain? What is a .info domain? .co vs .com domains sTLDs (sponsored top-level domains) sTLDs ( e.g., .edu, .gov, .mil) are restricted domains that can only be used by approved organizations, such as educational institutions or government bodies. They tend to carry high trust because of the strict eligibility requirements. New gTLDs These newer extensions e.g., .shop, .online, .tech, .ai)  are designed for specific industries, interests or use cases. They offer more creative branding opportunities and greater domain name availability than traditional extensions like .com. Learn more: What is .ai domain? Is .shop a good domain? Subdomains   Subdomains (e.g., blog.yoursite.com ) are part of a main domain and are often used to organize content or create separate sections of a website. Unlike ccTLDs, subdomains don’t provide geographic targeting by themselves. You may also be interested in: How to change a domain name ccTLDs: examples and common uses  You likely encounter these extensions daily without thinking about it. Here are a few common examples and how they are typically used. Standard geographic use . co.uk (United Kingdom):  widely used by British businesses and organizations. .ca (Canada) :  a staple for Canadian companies wanting to show local pride. .de (Germany):  the most popular ccTLD on the web, used extensively in the German market. Creative & generic use (gccTLDs) Some country codes are treated by Google as generic because they are so often used for non-geographic purposes. .io (British Indian Ocean Territory):  popular in the tech and gaming sectors. .tv (Tuvalu):  the go-to for television and streaming platforms. .me (Montenegro):  often used for personal blogs and portfolios. .co (Colombia):  frequently used as an alternative to .com for "company" or "corporation." Why use Wix to find ccTLDs Wix makes it easy to explore a wide range of ccTLDs for different countries, industries and audiences all in one place, so you can quickly see what’s available without switching between registrars. A simple domain search shows which ccTLDs are open while smart suggestions help you find country-specific options that align with your brand and goals. Wix gives you everything you need to build a website and grow your business all in one place. Your domain connects directly to your site, hosting and security are already taken care of and you can set up a professional business email without extra tools. It’s a simple setup that lets you focus on your business instead of managing multiple services. Learn more: Is Wix a domain registrar? How to get started with a ccTLD Securing a country-specific domain is a straightforward process, but it does require a bit of preparation. Check requirements Find a registrar Search for your domain name Register and verify your domain 01. Check requirements Before you fall in love with a name, research the registry rules for that specific extension. Some are open to everyone, while others require proof of residency or business incorporation. Learn more: How to buy a domain name 02. Find a registrar Not every registrar sells every country code. You need a platform that supports the specific extension you are looking for. Wix makes it easy to find available domain extensions, offering a wide variety of options to suit different markets. Learn more: How to choose a domain registrar 03. Search for your name Use a domain name search tool to see if your desired name is free. Since there is often less competition than with .com, you might find your first choice is available. 04. Register and verify Complete the purchase and submit any necessary documentation. Once verified, you can connect your new domain to your website and start building your local presence. Learn more: How much does a domain name cost “There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure.” - Keren Friedlander, product manager at Wix What is ccTLD FAQ What is the difference between gTLD and ccTLD? A gTLD (Generic Top-Level Domain) is not tied to any geography and includes extensions like .com, .org, and .net. A ccTLD corresponds to a specific country or territory, like .us or .in . While gTLDs are generally open for anyone to register, ccTLDs often have residency requirements and affect how search engines geotarget your site. Can I use a ccTLD if I don't live in that country? It depends on the specific domain. Some countries, like Colombia (.co) and Tuvalu (.tv), allow anyone in the world to register their domains. Others, like Canada (.ca) or Australia (.au), enforce strict presence requirements, meaning you must live there or have a registered business entity in the country to own the domain. Does a ccTLD help with SEO? Yes, specifically for local SEO. If you use a domain like .fr, Google receives a strong signal that your content is intended for people in France. This can help you rank higher for searches originating in that country. However, it does not give you an inherent advantage for global search rankings. What is the purpose of using ccTLD? A ccTLD shows that your website is made for a specific country or region, which helps search engines and users understand who your site is for. It can improve your local SEO, build trust with people in that area and make your brand more relevant in that market. Plus, ccTLDs open up more domain name options so you can get a short clear address that might not be available with .com. Does the US have a ccTLD? Yes, the US uses the .us ccTLD. It’s meant for American individuals, businesses and organizations and helps show a clear connection to the United States for local SEO and branding. Registration usually requires a presence in the US like a business or residency. Is AI a ccTLD? Yes, .ai is the country code top-level domain for Anguilla. But over time it's become super popular with tech companies and AI-focused businesses because it brings “artificial intelligence” to mind. This has made it a go-to choice for brands way beyond its island home.

The perfect domain is just a click away: claim your domain →  If you're looking to find the perfect domain name  for your new website, this guide will walk you through the pros and cons of the  .co  vs  .com  debate. Choosing from so many domain extensions is a big decision, and while the .com domain is the tried-and-true choice, .co is a shorter, modern alternative. With a clear understanding of what each extension offers, you can make an informed choice that aligns with your brand's goals. Whether you prioritize trust and recognition or availability and a modern feel, we've got you covered. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: .co vs .com  Here’s the main takeaway: .com  is the most popular and trusted domain extension, making it a great choice for almost any business. On the other hand, .co is a newer, shorter alternative that's popular with startups and tech compan ies. Feature .co .com Primary use Startups, tech, creative brands Commercial businesses of all types Trust factor Lower than .com High Availability Generally high Often limited Cost Typically more expensive Generally affordable SEO impact No direct negative impact No direct impact, but high user trust Let's break it down further and explore the .co vs .com debate some more. What is a .co domain? The .co extension is the country code top-level domain (ccTLD) for Colombia. However, it's widely used globally as an alternative to .com. Many startups and tech companies have adopted it because it's short, memorable and often available when the .com version is already taken. It’s seen as a modern and trendy choice for new businesses. Read more: What is a top-level domain (TLD)? Benefits of a .co domain Opting for a .co domain comes with several advantages, especially for new and growing businesses. Its primary benefit is availability. With so ma ny .com domains already registered, finding a short and memorable name can be tough. The .co extension opens up a new pool of possibilities, making it easier to secure your desired dom ain name. Additionally, .co has built a reputation as the go-to extension for innovative startups. Brands like Hinge (hinge.co) and VSCO (vsco.co) use it, giving it a cool, tech-savvy feel. This association can help position your brand as modern and forward-thinking. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Common challenges of a .co domain Despite its benefits, the .co domain has some challenges. The main issue is user trust. As a recent study showed, .com is still the most trusted TLD by a significant margin. Since .com is so dominant, some users might accidentally type .com instead of .co when trying to find your site, leading them to a competitor or an error page. Another potential issue is cost. In some cases, .co domains can be more expensive to register and renew than their .com counterpa rts. This is something to consider when you're managing your budget, especially in the early stages of your business. Learn more: How much does a domain name cost? What is a .com domain? The .com do main is a top-level domain (TLD) that stands for "commercial." It was one of the first TLDs created in 1985 and has since become the most popular and recognized domain extension in the world. It’s the default choice for businesses, organizations and individuals looking to create a website. Learn more: What is a generic top-level domain (gTLD)? Benefits of a .com domain The biggest benefit of a .com  domain is the instant credibility and trust it provides. People are familiar with it and automatically associate it with established, professional businesses. This familiarity can lead to higher click-through rates from search results and more direct traffic. From an SEO perspective, while Google has stated that TLDs don't directly impact rankings, user preference for .com  can indirectly help. A trusted domain extension can improve user signals like click-through rate, which are important for search rankings. Finally, .com  domains are often affordable and easy to register. Their widespread use means they're supported by all registrars and hosting providers, making the setup process straightforward. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, Domains PMM at Wix Common challenges of a .com domain The main challenge with .com i s availability. Because it's so popular, the name you want might already be taken. This can force you to get creative with your domain name, perhaps by adding extra words or hyphens, which can make it longer and harder to remember. If your desired .com  domain is owned by someone else, you might have the option to buy it, but this can be very expensive. Domain squatters often purchase popular names with the intention of selling them for a high price, putting them out of reach for many new businesses. You may also be interested in: What is a parked domain? How to trademark a domain name Examples of .co and .com domains There are many successful companies that use both .co and .com domains, demonstrating the versatility of both of these domain extensions. Examples of .co domains: Hinge.co :  The popular dating app uses a .co domain, which fits its modern and tech-focused brand. VSCO.co :  This creative photo and video editing app chose a .co to align with its artistic and innovative community. Examples of .com domains: Wix.com :  As a leading website creation platform, Wix uses the universally recognized .com to reinforce its authority and global reach. Amazon.com :  The e-commerce giant's .com address is synonymous with online shopping and is one of the most recognized domains in the world. .co vs. .com - can I have both? Yes — and from an SEO standpoint, securing both a .co and .com domain can actually strengthen your brand’s online presence. Many businesses register multiple domain extensions to protect their brand, prevent competitors from claiming similar URLs and avoid losing traffic to look-alike domains. Learn more: domain vs URL Typically, you’ll choose one as your primary domain (most often the .com, since it’s the most familiar to users) and set up a 301 redirect from the .co version. This ensures that anyone who types in either address lands on the correct website, preserving both traffic and authority signals. Owning both domains also supports long-term SEO stability. If users accidentally type “.com” out of habit but you operate on “.co,” you risk losing potential visitors. By registering both, you maintain control over your branded search footprint, create a smoother user experience and help search engines consistently associate your brand with the right site. In short: buying both a .co and .com is a smart SEO and brand-protection strategy — and redirecting the secondary domain consolidates your authority in a way that benefits both users and search engines. You may also be interested in exploring .org vs .com vs .net . How to get started with a .co or .com domain Ready to get your .co or .com domain? Here's how to do it: Brainstorm names Check availability Register your domain 01. Brainstorm names  Start by coming up with several domain name ideas that reflect your brand. Aim for something short, clear and easy to spell. If possible, choose a domain name that hints at what your business does or the value it offers. If you need further inspiration, use a domain name generator for unique domain name suggestions. Learn more: How to choose a domain name 02. Check availability  Use a domain registrar , like Wix, to see if your desired .co or .com name is available. Wix makes it easy to find available domain extensions using the domain name search tool, and recommends relevant options to match your business. Learn more: What is a domain name registrar? Is Wix a domain registrar? 03. Register your domain After choosing the perfect name, the final step is to register it. Simply follow the registrar’s checkout process, provide your contact details and select how long you want to register your domain for (most businesses choose one to three years at a time). Once registered, your domain is officially yours—and you can connect it to your website, professional email or future branding efforts. Learn more: How to register a domain name Why use Wix for your .co or .com domain When it comes to securing a .co or .com domain, Wix makes the process simple, fast and reliable. Wix offers a wide variety of domain extensions, so whether you’re looking for a classic .com or a newer .co, you’ll have plenty of options to choose from. Wix makes it easy to find available domain extensions with a powerful domain name search tool that checks availability in real time, helping you quickly identify the perfect fit for your brand. As you explore your options, Wix recommends relevant domain extensions to match your business or brand, giving you ideas you may not have considered and ensuring your domain aligns perfectly with your online presence. Plus, Wix provides domain extensions for any industry or geo, so whether your business is local, global or niche-specific, you can find a domain that reflects your reach and purpose. With Wix, registering a .co or .com domain is more than just claiming a web address—it’s about securing a professional, memorable identity online that’s tailored to your business goals. Explore further: I have a domain name, now what? Best .com alternatives Conclusion: .co vs .com - which should you choose? If you can get the exact match of your business name as a .com, grab it. It remains the most recognizable and trusted extension on the web. However, if the .com is taken or being sold for an exorbitant price, .co is an excellent alternative. It is modern, accepted by search engines and gives you a better chance of securing a short, memorable name that fits your brand. You may also be interested in: I want to buy a domain .co vs .com FAQ Does a .co domain hurt SEO? No, using a .co domain won't directly hurt your SEO. Google has confirmed that it treats all generic TLDs equally for ranking purposes. However, user behavior, such as trust and memorability, can indirectly influence SEO and some users still trust .com more. Is .co only for companies? While .co is short for "company," it's not restricted to them. Anyone can register a .co domain, whether you're a freelancer, blogger or running a personal project. It’s a versatile extension that has gained popularity across different types of websites. Are .co websites legit? Yes, .co websites are completely legitimate. The .co domain is the country code for Colombia, but it’s widely used as a global alternative to .com, especially for businesses, startups and entrepreneurs. Many reputable companies use .co domains to create a short, memorable web address. Just like any other domain, the legitimacy of a .co website depends on the business behind it—check for trust signals like  SSL certificates , professional design and clear contact information to ensure the site is credible.

T he perfect domain is just a click away:  claim your domain →  If you're on the hunt for a new domain name , choosing a .org domain is the perfect way to build trust and show you're a mission-driven organization. This guide will walk you through the simple process of registering your .org domain, helping you establish a credible spot for your cause on the web. You'll learn why a .org domain is a great choice for non-profits and other mission-based groups and get a clear, step-by-step plan for securing your own .org domain name. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: How to get a .org domain A .org domain signals credibility and purpose, making it the top choice for websites for non-profits , community groups and educational institutions. An impressive 77.6% renewal rate  (third-highest globally) indicates that .org users are highly committed to their domains, rarely abandoning them. The .org domain tells visitors that your site is driven by a mission, not just by profit. Here's a quick rundown of the steps to get a .org domain: Steps Action 1 Choose a domain registrar like Wix. 2 Use a domain name generator to find available names. 3 Select the best available .org domain for your brand. 4 Complete your registration and payment. 5 Connect your new domain to your website. What is a .org domain? The .org domain is one of the original generic top-level domains (gTLDs) introduced in 1985. It was created for organizations, particularly nonprofits, charities, foundations, open-source projects and community-driven groups. While anyone can register a .org domain today, it’s still strongly associated with trustworthy, mission-focused entities that serve the public good. "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, Product Manager at Wix A .org domain signals credibility, transparency and purpose. It’s often seen as the domain of choice for: Nonprofit organizations Educational and cultural institutions Open-source and tech-community projects Social movements and advocacy groups Membership associations and clubs Because .org domains carry a long-standing reputation for integrity and community value, choosing one can help you build trust with donors, volunteers, supporters and the wider public from the moment they see your URL. How to get a .org domain in 5 steps Getting your .org domain is a straightforward process. Follow these five steps to secure the perfect web address for your organization and start building your community online. Choose a domain registrar Search for your domain name Pick the best domain name Complete your registration Connect your domain to your site 01. Choose a domain registrar First, you'll need to choose a domain registrar . A registrar is a company that manages the reservation of internet domain names. Think of them as the official keepers of web addresses. When you register a domain, you’re essentially leasing it from them for a specific period, usually one or more years. Wix is an ICANN-accredited registrar, which means they meet the standards for registering domain names. Wix makes it easy to find available domain extensions, so you can search for and register your .org domain directly from your dashboard. Wix provides domain extensions for any industry, making it simple to find the right fit for your organization. 02. Search for your domain name Now for the creative part: choosing your name. Your domain name is your online identity, so it should be memorable, easy to spell, and directly related to your organization. Use a domain name generator to brainstorm ideas and check what's available. When searching, try different combinations of your organization's name, keywords related to your mission, or even your location. The goal is to find a name that is not already taken and clearly communicates who you are and what you do. Keep a list of your top choices. 03. Pick the best domain name Once you have a list of available names, it's time to make a decision. The best domain name is one that's short, catchy and easy for people to remember and type. Avoid using numbers or hyphens, as they can be confusing and lead to typos when people try to find you. Consider how the name will look on business cards, social media profiles and other marketing materials. Say it out loud to make sure it sounds good and isn't easily misheard. A great domain name strengthens your brand and makes it easier for your audience to connect with you. Discover more: How to choose a domain name I have a domain name, now what? 04. Complete your registration You've found the perfect name—now it's time to understand how to register your domain . The registration process is simple. You'll add the domain to your cart and choose your registration period, which is typically one, two or three years. Longer registration periods can sometimes offer better value and save you the hassle of renewing every year. During checkout, you'll provide your contact information, which is required for the official domain registry. You might also consider adding domain privacy protection . This service keeps your personal contact details hidden from public view, protecting you from spam and unwanted solicitations. 05. Connect your domain to your site The final step is to connect your new .org domain to your website. If you've built your site with a platform like Wix, this process is seamless. From your site's dashboard, you'll find an option to connect a domain you already own. Just follow the on-screen instructions to link your domain to your site. The changes can take up to 48 hours to fully propagate across the internet, but it's often much quicker. Once connected, your .org address will lead visitors directly to your website, giving your organization a professional and trusted home on the web. Learn more: I have a domain name, now what? What are custom domains? How to trademark a domain name Why use Wix to get a .org domain extension? Securing a .org domain is a key step in establishing your organization's credibility and mission online. It’s a clear signal to visitors that you are focused on a cause, helping to build trust from the moment they see your web address. With Wix, finding and securing a .org domain is simple, seamless and fully aligned with your brand’s goals. Wix offers a wide variety of domain extensions, including .org, giving you plenty of options to choose from as you build your online identity. The platform makes it easy to find available domain extensions with a powerful search tool that quickly checks availability in real time. As you look for your perfect domain, Wix also recommends relevant domain extensions that match your business or brand, helping you discover options you may not have considered. Whether you're running a global charity or a local community initiative, Wix provides domain extensions for any industry or geo, ensuring you can register the domain that best reflects your mission. With everything in one place—website builder, hosting, security and domains—Wix makes it effortless to secure your .org name and start building your impact online. By following the steps outlined in this guide, you can easily register the perfect domain and connect it to your website. Now you’re ready to share your mission with the world and build a strong community around your cause. You may also be interested in: Cheapest domain extensions Most popular domain extensions How to get a .org domain FAQ Is a .org domain only for nonprofits? While .org domains are strongly associated with nonprofit organizations, they aren't restricted to them. Any individual or entity can register a .org domain. However, because of its long-standing history, the public generally perceives .org sites as being for non-commercial or mission-driven purposes. This perception can help build trust and credibility for organizations that fit this model. Read more: .org vs .com vs .net Can I transfer my .org domain to another registrar? Yes, you can transfer your .org domain from one registrar to another. The process typically involves unlocking your domain at your current registrar, getting an authorization code (also known as an EPP code), and then initiating the transfer at your new registrar. The process is regulated by ICANN to ensure it's done securely, and it usually takes a few days to complete. Read more: How to transfer a domain name How much does a .org domain cost? The price of a .org domain can vary depending on the registrar. On average, you can expect to pay between $10 and $20 per year. Some registrars may offer promotional pricing for the first year. When you create a website with a yearly Wix plan, you often get a voucher for a free domain for the first year, which can be a great way to get started. Read more: How much does a domain name cost?

The perfect domain is just a click away:   claim your domain →  Domain protection  is a security service that keeps your website address safe from unauthorized transfers while hiding your personal contact details from public databases. When you build a website , one of the first steps is domain registration , which typically adds your name, email, and phone number to the public WHOIS directory by default. Domain protection prevents this exposure by masking sensitive information and adding extra verification layers, helping stop bad actors from hijacking or misusing your domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what is domain protection? If you’re short on time, here is the main breakdown. Domain protection safeguards your personal data and ensures no one can move or change your domain without your permission. Feature What it does Why it matters WHOIS privacy Replaces your personal contact info with generic registrar details in the public directory. Stops spammers, scammers and telemarketers from finding your email and phone number. Domain lock Prevents the unauthorized transfer of your domain to another registrar. Stops "domain hijacking," ensuring you don't lose ownership of your site. Theft protection Adds extra verification steps for sensitive changes. Acts as 2-factor authentication for your website's ownership. What is domain protection? At its core, domain protection is a set of security measures designed to keep your website address in your hands and your personal life private. To understand why it’s necessary, we first have to look at how the internet is organized. When you buy a domain, the Internet Corporation for Assigned Names and Numbers (ICANN) requires domain registrars to collect your contact details. This includes your full name, physical address, email and phone number. Without protection, this information is published in the WHOIS database, which is essentially a phonebook for the internet that anyone can search. With over 455,000 phishing domains reported in 2025 , domain hijacking and impersonation remain a growing threat for website owners, reinforcing why domain protection is essential for keeping websites secure. To address this, domain protection does two main things. First, it anonymizes that public listing. Instead of seeing your home address, a searcher sees the contact info of your domain registrar or a proxy service. Second, it places a "registry lock" on the domain. This means that even if someone guesses your password, they cannot transfer your domain to a different company without passing additional security protocols. You may also be interested in: Best domain registrars How to choose a domain registrar Benefits of domain protection You might be asking, "Do I need domain protection if I’m just running a small blog or portfolio?" The answer is almost always yes. The internet is automated, and scrapers don't care how big or small your business is—they just want your data. Here are the primary reasons why this service is a smart investment: Stops spam and unwanted solicitation Since the WHOIS database is public, marketing bots scrape it constantly. Without protection, you open the floodgates to spam emails, robo-calls and physical junk mail. Keeping your details private cuts this noise off at the source. Learn more: How to secure your domain Prevents domain hijacking Domain hijacking protection is the heavy lifting feature here. Hijacking happens when attackers gain access to your domain registration account and transfer your domain to themselves. Once they have it, getting it back is a long, expensive and often unsuccessful legal battle. Domain protection prevents this by requiring extra authentication before a transfer can occur. Learn more: What is domain hijacking? Domain spoofing Domain squatting Protects your professional reputation If a hacker steals your domain, they can replace your website with malicious content or use your URL to launch phishing attacks. This destroys the trust you’ve built with your visitors. Locking your domain ensures your audience always lands on the site you built, not a copycat. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, Senior Link Building Analyst at Mavlers Explore more: Is Wix a domain registrar? How to buy a domain from Wix Common challenges of domain protection While the answer to "is domain protection worth it?" is a resounding yes, there are a few hurdles you might encounter. Being aware of them helps you manage your site more effectively. Verification emails When you have privacy protection turned on, legitimate inquiries (like a business offer to buy your domain) might get filtered out or sent to a proxy email address you don't check often. You need to ensure you know how your registrar forwards these messages. Learn more: How to create an email with your domain Transferring your domain If you decide to sell your domain or move to a different host, the security protocols you put in place will do exactly what they are supposed to do: stop the move. You will need to manually unlock the domain and disable privacy settings before a transfer can go through. This adds a few extra steps to the process. Learn more: How to transfer your domain Cost confusion Some registrars bundle protection for free, while others charge a premium for it. It’s important to read the fine print when you are buying your domain so you aren't surprised by renewal fees later. You may also be interested in: Cheapest domain extensions How to get a free domain name How to get domain protection with Wix Protecting your domain name is a crucial step in safeguarding your website, brand and online identity. Domain protection helps prevent unauthorized transfers, domain hijacking and misuse of your personal contact information. With Wix, securing your domain is straightforward and built into the domain management process. Wix simplifies domain registration, making it quick and easy for your business to secure the perfect web address. With SSL certification and built-in domain protection, Wix ensures your domain stays safe from unauthorized transfers and potential hijacking, while keeping your personal contact information private. Whether you’re starting a blog, portfolio or online store, Wix offers a fast, secure and worry-free domain registration process so you can focus on growing your online presence. Register your domain with Wix Enable domain privacy protection Activate domain lock Use secure account access Keep your domain renewed and monitored Manage everything from one dashboard 01. Register your domain with Wix Start by registering your domain directly through Wix. When you purchase a domain from Wix, it’s managed within a secure, centralized dashboard, reducing the risk of misconfiguration or third-party vulnerabilities. This all-in-one approach makes it easier to monitor, renew and protect your domain from day one. 02. Enable domain privacy protection Wix automatically offers domain privacy (also known as WHOIS privacy) for eligible domains. This hides your personal contact details—such as your email address, phone number and physical address—from public WHOIS databases. Domain privacy helps reduce spam, phishing attempts and targeted social-engineering attacks that often lead to domain hijacking. Learn more: What is domain privacy? 03. Activate domain lock Domain lock is one of the most effective ways to prevent unauthorized domain transfers. When domain lock is enabled in your Wix account, your domain cannot be transferred to another registrar without your explicit approval. This added layer of security protects your domain even if login credentials are compromised elsewhere. 04. Use secure account access Your domain’s security is directly tied to your Wix account. Strengthen protection by using a strong, unique password and enabling two-step verification. This ensures that only authorized users can make changes to your domain settings, DNS records or transfer permissions. 05. Keep your domain renewed and monitored Expired domains are a common target for hijacking. Wix offers automatic renewal options and sends reminders before your domain expires, helping you maintain continuous ownership. Regularly reviewing your domain settings also allows you to spot suspicious changes early and act quickly. You may also be interested in: dropped domains and parked domains 06. Manage everything from one dashboard Wix gives you full visibility into your domain status, DNS records, privacy settings and renewal dates from a single dashboard. This centralized control makes it easier to manage security without needing advanced technical knowledge. Wix combines domain registration, privacy protection, domain lock and secure account management, making domain protection straightforward and accessible—so you can focus on building and growing your website with confidence. Read more: How to register a domain How to choose a domain name How to redirect a domain What is domain protection FAQ Is domain protection necessary for SEO? Directly, no. Google has stated that WHOIS privacy settings do not directly impact your search ranking. However, domain protection indirectly helps by preventing spam and hijacking, which can destroy your SEO efforts overnight if your site is taken down or replaced with spammy content. Can I add domain protection after I buy a domain? Yes, in most cases you can add privacy and protection features to an existing domain. You will need to log into your registrar's dashboard and purchase the add-on. However, keep in mind that if your info was already public, it might have been scraped by third-party sites already, and it can take time for that data to disappear from the web. Learn more: I have a domain name, now what? What is the difference between SSL and domain protection? SSL (Secure Sockets Layer) protects the connection between your website and your visitor's browser, encrypting data like credit card numbers. You know you have it when you see the padlock icon in the URL bar. Domain protection, on the other hand, protects the ownership of the web address itself. You need both to have a fully secure online presence. Explore more: How to get an SSL certificate

The perfect domain is just a click away:   claim your domain →  You’ve just come up with the perfect, catchy, memorable name for your website. Naturally, you want to lock it down so no one else can snag it. But realistically, can you buy a domain name forever? The short answer is no—but also, sort of yes. Technically, when you create a website , you can’t buy a domain name outright in the same way you buy a house or a pair of shoes. It’s more like a lease. However, with the right strategy and auto-renewals, you can essentially keep that domain for as long as you want (or as long as the internet exists). In this article, we’ll break down exactly how domain registration works, why "forever" isn’t really an option and the smart ways to make sure your domain stays yours for the long haul. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Can you buy a domain name forever? Short on time? Here’s what you need to know about keeping your domain name for the long term: Feature The reality Ownership You rent the domain from a registrar; you don’t own it permanently. Max registration Most domains can be registered for up to 10 years at a time. "Forever" plans Some registrars offer "lifetime" deals, but in practice they just automate renewals for you. The solution Set up auto-renewal and keep your payment info updated. Risk factor If you miss a renewal payment, your domain could go back on the open market. What is a domain name? Think of a domain name as your address on the internet. If your website is your house, the domain name is the street address people type into their GPS (or browser) to find you. For example, wix.com  is a domain name. Behind the scenes, computers use complex strings of numbers called IP addresses to communicate. But because humans aren't great at remembering strings like 192.0.2.1 , we use domain names instead. When you "buy" a domain, you are registering that specific address with an organization called ICANN (Internet Corporation for Assigned Names and Numbers). They manage the central database of all web addresses. You pay a registrar (like Wix) to reserve that name for a specific period, usually between one and ten years. Learn more: How to choose a domain name How much does a domain name cost Benefits of holding on to the same domain name While you can’t technically buy it forever in one transaction, keeping the same domain for decades is incredibly valuable. Stability matters for a number of reasons: 1. Builds brand authority If you change your business name or URL every few years, it’s hard for customers to trust you. A long-standing domain signals that you are established and reliable. It’s a stamp of legitimacy that tells visitors, "I'm here to stay." “If we were a smaller company, we probably would have been encouraged to look for a new domain, but the costs of change and potential traffic loss weren't worth it. The value of our domain is purely from the branding perspective. We could move the whole content, redirect all the SEO value and links we have, but the branding is what makes the domain name important to us.” - Kacper Rafalski, Demand Generation Team Leader at Netguru 2. Strengthens SEO rankings Search engines like Google tend to trust older domains that have a history of good content and steady traffic. If you switch domains, you essentially reset the clock on your SEO efforts, losing the "juice" you built up over the years. Sticking with one URL helps you climb the search results and stay there. 3. Consistent traffic Direct traffic—people typing your URL directly into their browser—is gold. If you’ve printed your URL on business cards, shared it on social media or have it linked on other websites, changing it means all those potential visitors hit a "404 Error" page. Keeping your domain ensures you catch every single visitor. Learn more: What is a URL? Common challenges of keeping a domain name forever Since true "forever" ownership doesn't exist, you need to be aware of the hurdles that could cause you to lose your domain: Expired credit cards This is the number one reason people lose their domains. You register a domain for five years, forget about it, and in that time, your credit card expires. When the renewal date hits, the payment fails and the domain eventually drops back into the public pool. Learn more about domain expiration . Registrar bankruptcy It’s rare, but it happens. If the company you registered your domain with goes out of business, complications can arise. Usually, ICANN steps in to transfer domains to a new registrar, but it can be a headache you don’t want to deal with. Learn more: How to transfer a domain Missing renewal emails Registrars send plenty of warnings before a domain expires. But if you used an old email address you no longer check, or if those emails go to spam, you might miss the memo entirely. You may also be interested in: Dropped domains Parked domains Examples of domain names with longevity Most domain names are only registered for one year at a time, with 60% of .com domains lasting no more than one year before expiration or renewal. Moreover, under current policies, the maximum registration period for any domain is 10 years at a time before it must be renewed again. However, some domains have been around almost as long as the public internet itself. These examples prove that while you can't buy "forever," you can certainly hold on for a lifetime. Symbolics.com :  Registered in March 1985, this was the very first .com domain ever registered. It is still active today. IBM.com :  Also registered in 1986, showing that big brands understood the value of digital real estate early on. Wix.com :  We’ve held onto our domain since 2006, building a reputation and authority that helps millions of users create their own sites today. These sites prove that with simple management, a lease can effectively become permanent ownership. Learn more about the domain lifecycle . How to get started with keeping a domain name Ready to secure your name for the long haul? Here is the step-by-step game plan to get as close to "forever" as possible. Choose a reliable registrar Max out your registration period Turn on auto-renew Keep your contact info current Add a backup payment method 01. Choose a reliable registrar Start with a trustworthy registrar that is accredited by ICANN. You want a company with a solid track record, good support and transparent pricing. Wix offers easy domain name search and registration, making it simple to find and lock down your ideal name. Learn more: How to choose a domain registrar 02. Max out your registration period Most registrars allow you to register a domain for up to 10 years at a time. If you are serious about this business, don’t go year-to-year. Pay for the full decade upfront. It saves you the hassle of annual renewals and locks in the price. “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” - Ofir Gvili, Domains PMM at Wix 03. Turn on auto-renew This is non-negotiable. Go into your account settings and ensure "Auto-Renew" is toggled on. This grants permission for the registrar to charge your card automatically when the time comes. Learn more: Best domain registrars 04. Keep your contact info current Make a calendar reminder to check your domain settings once a year. Ensure your email address and phone number are up to date so you receive renewal notifications. 05. Add a backup payment method Don’t rely on a single card. Add a secondary credit card or PayPal account to your file. If your primary card fails, the system can try the backup, saving your domain from accidental expiration. You may also be interested in: Domain flipping Domain history Buy a domain name that lasts — with Wix When you buy a domain name with Wix, you get a simple, secure foundation for your online presence from day one. Wix simplifies domain registration for your business, making it easy to find, register and manage your domain in one place. With secure domain registration backed by SSL certification, your site and visitors are protected from the moment you go live. Plus, Wix offers quick domain registration, so you can lock in your web address fast and focus on building, growing and protecting your website with confidence. Learn more: How to get an SSL certificate Can you keep a domain name forever FAQ Can I buy a domain name permanently? No, you cannot buy a domain permanently in a single transaction. The domain name system works on a renewal basis, similar to renting an apartment. However, you can renew it indefinitely. As long as you keep paying the renewal fee, the domain is yours. What happens if I forget to renew my domain? If you miss the renewal, your domain enters a "grace period" (usually about 30 days) where you can still renew it without penalty. After that, it may enter a "redemption period" where retrieving it costs extra. If you still don't act, the domain is released back to the public, and anyone else can register it. Are there "lifetime" domain registration services? Some companies market "lifetime" domain registration. Be cautious with these. Usually, you pay a large upfront fee, and the company promises to handle the annual renewals for you. The risk is that if the company shuts down, your "lifetime" deal disappears with them. It is generally safer to manage the renewals yourself through a reputable registrar.

Turn your ideas into a website you love with Wix →   How to create a landing page starts with clarity: one page, one goal and a clear next step for visitors. A strong landing page helps you collect leads, build interest and move people closer to becoming customers. With Wix's AI landing page builder , you can choose from customizable landing page website templates  to create a focused page that looks professional and feels easy to manage. With a free website builder , you can quickly build a landing page that turns visitors into leads. Creating a landing page should be simple. Wix is a website builder that helps you design and launch a clean, focused page step by step, so you can share your idea and start collecting interest. Ready to try it out? Start building your landing page for free today. TL:DR: how to create a landing page A landing page is a single page built to boost conversions by focusing visitors on one clear action. It works best with a clear goal, simple design, persuasive copy, visuals, social proof and a standout call-to-action. You can build one quickly with templates or AI tools, then test, track and promote it through ads, email, SEO or social media to maximize results. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a single web page made for a specific marketing or advertising purpose. It’s where someone lands after clicking a link in an email, social post or ad. Unlike a regular website that has lots of pages and goals, a landing page focuses on just one thing—like signing up for a newsletter, downloading a guide or making a purchase. By keeping the page simple and removing distractions, it guides visitors straight to that action, making it easier to turn clicks into leads, sales or signups. Landing page purpose A landing page exists to get one thing done—like capturing leads, making sales, promoting events, growing subscriptions or collecting feedback. Marketers, small business owners, startups and app creators use them when launching products, running ads or testing ideas. The table below breaks down these goals and shows practical tips for making each landing page action work. Marketing goal How a landing page helps Tips to make landing pages work Generate leads Turns visitors into potential customers by collecting emails or contact info Keep forms short and simple, offer a freebie or incentive, place forms at the top, use clear text to explain benefits Drive sales Focuses attention on a single product or offer to boost purchases Use benefit-driven headlines, bold CTA buttons, show reviews or testimonials, add urgency with limited offers Promote events Gets people to sign up for webinars, workshops or launches Clearly state date, time and benefits, use countdown timers, simplify registration, highlight speakers or perks Build brand trust Shows credibility through testimonials, case studies or client logos Display real customer stories, trusted logos, awards or certifications, keep the design clean and consistent Grow subscriptions Encourages newsletter, course or membership signups Offer exclusive content, keep the message clear, place CTA where it stands out, avoid distractions Test ideas Validates new products, offers or campaigns Try A/B testing for headlines, images and CTAs, track clicks and conversions, see what messaging works best Build awareness Introduces your brand, product or service to new audiences Keep messaging simple, use strong visuals, highlight key benefits, limit navigation to keep focus Recruit members Drives signups for communities or programs Show benefits of joining, add testimonials, make steps easy, use urgency if it fits Get app downloads Pushes visitors to download a mobile or desktop app Highlight app benefits, show screenshots or demos, link directly to download, use strong CTA like “Download Now” Run promotions Shares discounts, coupons or limited-time offers Use urgency with countdowns, highlight savings, make CTA prominent, emphasize the offer visually Encourage referrals Gets users to share with friends or refer others Offer rewards or incentives, make sharing simple, show how sharing benefits everyone Gather feedback Collects insights from users to improve products or campaigns Keep surveys short, use clear questions, offer small rewards, make it easy and visually clear to respond How to create a powerful landing page in 13 steps Ready to bring your ideas to life with a high-converting landing page? Launching a product, collecting leads or building brand awareness all starts with a landing page that grabs attention and drives action. Follow these simple steps to create a page that looks great and delivers results. Define your landing page goal Choose the best platform Select the perfect template Craft a headline that grabs attention Write copy that converts Design for simplicity Create irresistible action-driven CTAs Use visuals strategically Add social proof Optimize for mobile Track performance and measure Test and optimize Promote your landing page 01. Define your landing page goal What do you want visitors to do when they arrive? Signing up for a newsletter, making a purchase or downloading an ebook—having a focused goal helps shape your design and messaging. The more specific you are, the easier it is to create copy and visuals that drive action. For example, if you're aiming for webinar registrations, your call-to-action should highlight the benefits of attending. Understanding your visitors' journey is just as important. By identifying their pain points or needs, you can present your offer as the solution. This clarity in purpose not only shapes your content but also ensures your landing page aligns with what your audience expects, making it easier for them to take action. 02. Choose the best platform If you know your way around code, you can create a landing page with HTML and CSS for full control over the design. If you want something faster and simpler, platforms like Wix offer great-looking templates that are easy to use. These tools save you time, so you can focus on your content instead of worrying about the technical stuff. Don’t forget to pair your landing page with a strong domain name  that represents your brand and makes it easy for people to find you. Choose a platform that fits your skills and the features you need to get the best results. You can even start with a free landing page  to keep costs down while you build and test your idea. 03. Select the perfect landing page template Templates save time and make your page look professional but not all templates are the same. Choose one that suits your goal and audience. For example, if you’re promoting a product, go for a landing page template  that clearly highlights images and features. Templates for lead generation often include fields for email sign-ups so picking one designed for your purpose will make things easier. Once you’ve chosen a template, customize it to stand out. You don’t want your landing page looking like everyone else’s so adjust fonts, colors and images to match your brand. Even with a pre-designed template, adding personal touches helps your page connect better with your audience and support your marketing  strategy. Alternatively, you can test drive some of the best AI landing page builders  for fresh designs and conversion-optimized copy. What to include on a landing page: Use a clear headline and supporting subheadline, visuals that show your offer, benefit-focused copy, a bold call-to-action and social proof. Keep forms short and add extras like FAQs or guarantees to boost conversions. 04. Craft a headline that grabs attention Your headline is the first thing visitors see, so it needs to grab attention and be clear. Share the value of your offer in a way that’s specific and easy to understand. Instead of something generic like “Welcome to Our Website,” try a benefit-driven approach like “Double Your Leads with Our Free Tool.” It quickly shows what visitors gain by staying on the page. Keep your headline bold, simple and easy to read for a strong first impression. Adding urgency or exclusivity can make your headline even more effective. Phrases like “Limited Time Offer” or “Only 24 Spots Left” encourage visitors to act fast. Pair your headline with a subheadline that supports your message and offers just enough detail to keep readers interested without overwhelming them. 05. Write copy that converts: focus on benefits When writing landing page copy, focus on how your offer benefits your audience instead of just listing features. For example, instead of saying “Our product is easy to use,” try “Get started in minutes without any training.” Or instead of “We offer fast delivery,” go with “Receive your order in as little as 24 hours.” Keep it short and easy to skim by using short paragraphs or bullet points. Most visitors skim landing pages, so make sure your main message is clear and stands out. Show how your product solves a problem, why it’s worth their time and what they should do next. And finally, use clear calls-to-action to drive clicks and get conversions. 06. Design for simplicity: less is more A cluttered landing page can distract visitors and hurt conversions. Keep the design simple and focused on the goal. Use white space to make the page feel open and easy to navigate. Stick to a minimalist color scheme that fits your brand and pick fonts that are easy to read on any device. Avoid adding too many images or elements that fight for attention—every design choice should have a purpose. Simplicity also applies to navigation. On a landing page, get rid of unnecessary links that could pull visitors away from your main goal. The design should naturally guide them toward the call-to-action without overloading them. A clean, clear layout makes the experience better and helps visitors stay focused on converting. 07. Create irresistible action-driven CTAs A strong call-to-action (CTA) is crucial for encouraging visitors to take the next step. Use clear, action-focused language like "Get Started Today" or "Claim Your Free Trial" to guide them. Make the CTA button stand out by using a contrasting color that grabs attention. Think of it as the “finish line” of your landing page so it should be bold and easy to spot. Place your CTA where it’s most effective. On longer pages, add it at the top, middle and bottom so users can click no matter where they are. A clear, compelling CTA creates urgency and motivates visitors to act quickly and confidently. 08. Use visuals strategically: show, don’t just tell Visuals can make your landing page more engaging by sharing information quickly and in a way that sticks. High-quality images or videos showing your product or service in action help build trust with visitors. If you’re selling an online course, include a quick video of the course in action or real student testimonials to highlight its value. Make sure your visuals match your brand and message. Skip generic stock images that feel distant and go for authentic, relatable visuals your audience connects with. Optimized images also keep your landing page loading fast—no one likes waiting around. 09. Add social proof Social proof is a great way to encourage visitors to take action. Adding testimonials from happy customers or sharing positive reviews shows that others trust your product. When people see real examples of others benefiting from your offer, it builds credibility and reduces doubts. Use names, photos and specific details about the results your customers achieved to make testimonials feel more real. You can also include media coverage, awards or certifications to boost credibility even more. This kind of proof reassures visitors and helps them feel confident about choosing your product or service. The more proof you provide, the easier it is for people to trust what you’re offering. Landing pages can be short or long depending on what you’re offering. Mini and short pages work well for quick signups or downloads. Medium pages give more room to explain products or services with benefits and visuals. Long pages are best for detailed or high-value offers with testimonials, FAQs and multiple CTAs. 10. Optimize for mobile With most web traffic coming from mobile devices, it’s important to make sure your landing page looks and works great on smartphones and tablets. Keep text easy to read without zooming and make buttons big enough to tap without frustration. Test your landing page on different devices to confirm everything—from images to CTAs—displays properly. Slow load times or tricky navigation can drive users away fast. Your layout should be responsive, adjusting automatically to different screen sizes. Skip complex features like hover effects that don’t work on touchscreens. A fast, smooth mobile experience keeps visitors engaged and boosts conversions. 11. Track performance and measure Tracking performance is crucial for improving your landing page over time. Integrate analytics tools like Google Analytics to monitor important metrics such as bounce rate, conversion rate and user behavior. By understanding how visitors interact with your page, you can make informed decisions on where to optimize. This data will tell you what’s working and what’s not, allowing you to tweak your page to improve results. In addition to Google Analytics, you can set up tools like Facebook Pixel for more advanced tracking especially if you’re running ads. This helps you monitor conversions and retarget visitors who didn’t convert the first time. By setting up tracking early, you’ll gain valuable insights that guide future optimizations. 12. Test and optimize The work doesn’t stop after your landing page goes live—testing and improving it is crucial for success. A/B testing is a smart way to compare different versions of your page to see what performs better. Try testing headlines, CTA buttons or images to figure out what drives results. Small tweaks can make a big difference in boosting conversions over time. Optimization is an ongoing process, so stay active. If some elements aren’t working, use data and user feedback to make updates. Refresh your copy, adjust the design or move CTAs to keep your page effective and engaging. Always be on the lookout for ways to improve and stay ahead. 13. Promote your landing page Once your landing page is live, it’s time to bring in traffic. Use paid ads on platforms like Google, Facebook or Instagram, email campaigns and SEO to reach your audience. Focus on where they spend their time for better chances of attracting the right visitors. Don't forget about organic traffic too. Share your landing page on social media, include it in blog posts or use other content marketing efforts to grow your reach. A mix of paid and organic strategies helps your landing page get the visibility it needs to turn visitors into leads or customers. How to make a landing page with AI Looking for a fast and easy way to create a great landing page? AI makes it simple to build a high-converting page in minutes—no design or coding skills needed. Just share your business type and goals, and the AI will craft a custom page with tailored copy, images and features. Access Wix's AI website builder Choose a landing page Chat with AI, share your business type and goals The AI website builder will create your landing page for you including the copy, images. and widgets Landing page optimization Once you've created your landing page and start using, it at some point you'll need to analyze how well it is working — and how it can be optimized to work better. There are three main ways to optimize landing pages with analytics and data. They are —associative content targeting, predictive content targeting and consumer directed targeting. All three methods involve ways of delivering dynamic landing page content to users based on certain criteria. For example, associative targeting content uses generic parameters, such as a user's location, to deliver specific content designed for them based on their location. Predictive content targeting or active targeting as its sometimes also known as, delivers dynamic landing page content based on a user's past actions on a site, and aims to predict their future behavior or potential to convert based on this. Landing page resources Take a look at this article for more landing page best practices . Strengthen your online presence with our extensive ebook on how to create a landing page. What are landing pages good for? In online marketing, landing pages  are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your online store , to subscribing to your mailing list, or countless other actions. Whatever it is, there should be just one, clearly-defined CTA (call-to-action) .As opposed to a full-blown professional website, a landing page is a single web page with a highly specific target: getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success when it comes to your conversion marketing and when starting a business . Landing pages came about in 2003 , developed by the IT department at Microsoft in response to disappointing sales of their Office software at the time. Since then they have developed into a key part of many businesses digital marketing strategies. Generally, there are two main types of landing page s  used - reference and transactional. Reference pages are designed to provide targeted information about a specific product or service, without any of the other distractions found on website pages. A transactional page aims to move visitors to take action, from a CTA, usually by submitting their email address through a form. Learn more: Website vs landing page , Mobile landing page examples What does this actually mean? In terms of content, the landing page has one simple message  to convey. It promotes the desired action and sticks to explaining the benefits of performing this action. The design of the page needs to focus on supporting this objective  and nothing else. This also means that the website design  should be clean and simple, so as to ensure a smooth browsing experience and not to compete for the viewers’ attention. It should also be synced with your brand identity, from the favicon and icons used, to the colors and messaging. The ultimate goal of a landing page is to make site visitors click . Both the design and the text of the page need to reflect that, so make sure that all buttons are labeled with clear microcopy and that they stand out against the page’s background. The anatomy of a landing page , as its name may suggest, is made up of one single page . You can divide it into separate sections, but you should stick to just one page that preferably isn’t too long. Headers, subheaders, buttons and images need to represent the page’s message in a powerful and effective way , while ensuring that all elements remain cohesive. Check out this selection of best landing page examples  for inspiration.    Unless you’re planning on designing your landing page from scratch, make sure you’re using a professional landing page template . This will help ensure that your LP doesn’t only look good, but also has a strong visual hierarchy that instantly leads your visitors exactly where you want them most. You can start with this simple yet effective free template , which you can customize to suit your brand’s needs. You can also use a one page website builder  to build your landing page from scratch. How do landing pages actually work? In order for a landing page to fulfill its purpose, you first need to drive traffic to it. This can be done in a few different ways: Use the power of email marketing  to send the landing page to your subscribers via email. Post a link to your LP on social networks like Instagram or Twitter as part of your social media marketing (with or without paying for an ad campaign). You can also use a  link in bio tool  such as Hopp by Wix in order to generate more engagement towards your LP. Add a link to the LP within a blog post. If you don’t already have one, this can be a good opportunity to start a blog.   Optimize your landing page for search engines, by implementing advanced SEO features  that can help boost your chances of getting found by organic (non-paid) search. Create a PPC ad campaign on search engines for advertising purposes and link to the landing page. These are all good methods to drive traffic to your landing page but then you need to think about where to send visitors once they’ve clicked on your page. As mentioned earlier, the ultimate goal of a landing page is to get viewers to click but where is that click taking them? Will they be redirected to a shopping cart? An online form? An inner page within your company’s main website? To your actual website's homepage? Think carefully about the next step and create an easy path for viewers to get there with a single click. Landing page example for inspiration Here’s an example of a powerful landing page that we created. For more inspiration, check out these landing page examples , as well as Wix’s Landing Pages board on Pinterest . Subscribe to the Wix blog  for a weekly dose of fresh website design tips and trends. What to keep in mind when creating a landing page Ready to improve your online presence with a powerful landing page? Browse through these best landing page templates , designed specifically to help you generate clicks. Choose the theme or design that best relates to your field and add in your own images, text and links. If you wish to create a landing page from scratch, be sure to check out some the best landing page builders  to help you get started. Here are the main points to keep in mind when creating a landing page: Define your goal.  Pinpoint what you want your LP to achieve and stay consistent throughout every detail of your site. Create visual hierarchy.  Decide which elements are the most important and make them stand out. Generate action with a CTA. Make it clear to your LP visitors what they should do. These call-to-action examples  will give you a solid starting point. Craft a captivating design.  Engage your site visitors with an eye-catching design that will make them want to click and discover more. You should also opt for a strategic layout. As Emannuel Schwab, Creative Acquisition Manager at Wix, explains, “Most visitors don't scroll all the way to the bottom of a landing page. To make this marketing tool more effective and create the best user experience, place your design and content above the fold." Write killer copy.  Keep your text succinct and informative, with enticing headers that will give your visitors a reason to read on. Don't be afraid to include testimonials here from already satisfied users or customers. Choose the right images.  Set the tone and charm your visitors with impactful visuals. They can also help illustrate what it is that you’re all about. Highlight the value.  Let people know how clicking on the CTA, or other landing page metric , will benefit them. What will they get out of it? Craft and consider the impact of your value proposition. Go for the hard sell.  Don’t be afraid to be direct. Remember, you’ve created an LP for a reason, so go for it. Be bold with your unique selling proposition . How to create a landing page FAQ Do I need a website to create a landing page? Not necessarily, no. You can consider making a one page website as an alternative. Consider your current and future site needs, for example, if you anticipate needing more landing pages in the future it might be worth creating a site to start anyway. How do you create a landing page for beginners?   Creating a landing page is easy with drag-and-drop builders and AI-powered tools. Pick a template, add compelling copy, images and a clear call to action (CTA). Keep it clean, mobile-friendly and focused on driving conversions to make it work. What's the most cost effective way to build a landing page? The cheapest way to create a landing page is to use free website builders like Wix. These platforms offer basic features at no cost, allowing you to create a simple landing page with a custom domain. Alternatively, you can use HTML and CSS to code a landing page yourself. Using a developer to do so is also an option if your budget allows. Can I create a landing page without a website? Absolutely. You can create a standalone landing page without a full website. Platforms like Wix let you quickly build and publish single-page sites for promotions, lead generation or events. Host it on their subdomain or connect it to your own custom domain. How much does a simple landing page cost?   A basic landing page can cost anywhere from $0 to $500 depending on the platform and how much customization you need. DIY tools often offer free plans, but hiring a designer or developer for a custom page can increase the price. Don’t forget to budget for things like premium templates, custom domains or marketing tools. What app can I use to create a landing page?    There are plenty of apps to help you build landing pages like Wix, Unbounce, Leadpages and Instapage. Many platforms offer drag-and-drop editors, AI design tools and features designed to boost conversions. Choose the one that best fits your budget, design goals and integrations. Do I need a domain for a landing page?   Not necessarily. Most landing page platforms offer a free subdomain, but using a custom domain looks more professional and helps build trust. If you're running ads or collecting leads, it's definitely worth it. Can I build a landing page for free?   Yes, many website builders let you create landing pages for free. Platforms like Wix, Mailchimp and Carrd offer free templates and hosting, though they might include branding or have limited features. For a more polished look and extra tools, you can upgrade to a paid plan.

Your business ideas deserve a website, secure your domain →   Starting an AI business can feel overwhelming with so many directions to explore and choices to make. It’s challenging to find the right idea, gather quality data and build something truly valuable without getting lost in the complexity. But these challenges come with exciting possibilities. AI is transforming industries, from personalized healthcare to smarter marketing and efficient logistics, opening doors for innovative startups to make a real impact. More businesses leverage AI  every day to solve problems in fresh ways. If you’re ready to start a business  that stands out and grows with the future, this guide offers practical AI business ideas to help you get there. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. TL;DR: best AI business ideas Businesses now use AI   to deliver smarter personalized solutions across industries like healthcare, marketing, smart homes, transportation and more. From AI virtual assistants and content creation tools to recruitment platforms, finance apps and security systems, AI helps companies solve real problems, optimize processes and offer unique value. To succeed, focus on quality data, target a clear niche and build tools that improve customer experience. Popular AI business ideas include personalized nutrition plans, autonomous transport features, generative media platforms, AI-powered marketing agencies and AI-driven education or ethics tools. If you’re wondering how to make money with AI , there’s plenty of room to build profitable ventures that leverage this technology as AI spending grows. AI business sectors Common AI applications How you make money Customer service & productivity Chatbots for answering questions, virtual assistants, email sorting apps Setup fees, subscriptions Content creation & marketing AI tools for writing blogs, marketing agencies using AI for ads, social media trend analyzers Monthly plans, retainers Smart home & transportation Smart thermostats, lighting automation, parking assistance, delivery fleet navigation Device sales, licensing Healthcare & wellbeing AI for analyzing medical scans, personalized diet plans, health risk prediction Licensing, service fees Recruitment & HR Resume screening, job matching platforms, interview scheduling bots Subscriptions, per-hire fees Business operations & logistics Customer management systems, inventory tracking, shipment automation SaaS subscriptions Security & moderation Cybersecurity threat detection, fraud prevention, AI content moderators Licensing, managed services Creative media & design AI tools for creating logos, generating art, video editing assistants Subscriptions, usage fees Finance & legal Budget tracking apps, investment risk scoring, AI contract generators Subscriptions, commissions Education & ethics Online AI training courses, fairness auditing tools for AI models Course fees, consulting Agriculture Crop monitoring with drones, smart irrigation systems, pest detection Product sales, consulting What is an AI business? An AI-based company leverages artificial intelligence in its business operations  to provide unique value to its customers. This includes all kinds of businesses, from large corporations using AI to improve their decision-making to startups creating smart home management systems. Examples of AI businesses include: Tesla:  The automotive and clean energy company uses AI in its advanced driver assistance functionality— Autopilot . Netflix:  The video streaming giant relies on AI to personalize content recommendations for its users.  Spotify:  The digital music service employs AI for its Autoplay, music recommendations and personalized playlists .  Stitch Fix:  This ecommerce clothing store uses AI to analyze user-submitted style profiles, provide personalized clothing recommendations  and incorporate customers’ feedback to tweak its suggestions.  13 best AI business ideas AI-powered virtual assistants and chatbots AI content creation businesses AI-based marketing agencies AI personal productivity agents and workflow automation apps AI model training platforms and data labeling services AI smart home management startups Healthcare startups Autonomous transportation businesses Generative media platforms AI customer relationship management systems AI human resources recruitment platforms AI business operations and logistics AI social media promotion businesses Security AI businesses Agriculture AI innovations AI-powered recommendation engines AI-powered design tools AI finance and investment tools AI legal assistant services AI moderation and content filtering bots AI education and training platforms AI ethics and auditing services 01. AI-powered virtual assistants and chatbots AI assistants and chatbots handle customer questions, book appointments, manage orders and qualify leads—all without human help. Businesses use them to respond faster, reduce workload and stay available around the clock. You can build a business creating bots for specific industries like eCommerce, real estate or healthcare. Focus on bots that are easy to train, work across websites or scheduling tools and can be tailored to each business's tone. Add value by offering features like lead tracking, performance insights or multilingual support. There are several ways to earn—one-time setup fees, monthly plans for updates and monitoring or even a self-service builder clients can subscribe to. Most businesses want automation but don’t know how to start. If you make it simple and effective, there’s strong demand. 02. AI content creation businesses AI-driven content tools are still in high demand—especially when they support the creative process rather than try to replace it. You can build AI products that help businesses write faster and publish better content, especially when starting a blog or scaling one. Ideation : Help generate blog topics, outlines, examples and supporting data to speed up research and planning. Branding : Assist businesses in refining their messaging across websites, emails and blog posts to stay consistent and clear. Editing : Build tools that check for readability, structure, tone and grammar—helping shape stronger content ready for publishing. You can also offer AI translation tools that focus on transcreation—adapting blog content for different cultures and languages while preserving intent and voice. For businesses expanding globally, direct translation isn’t enough. They need content that feels local. Learn more:  Create a website Use AI to build your website 03. AI-based marketing agencies You can establish an AI-based marketing agency that leverages advanced data analytics . By analyzing demographic information, browsing behavior, purchase history and social media interactions, you can develop optimized marketing strategies .  With AI, you can help businesses connect with individual customers on a one-to-one level by analyzing customer data in real time. Beyond that, you can identify influencers who are the best fit for particular businesses to promote their services across social media.  Additionally, you can set up AI tools to monitor search engine results pages (SERPs), search trends and Google Search Console (GSC) keywords to suggest adjustments for clients’ search engine optimization  (SEO) strategies.   Learn more:   How to sell online How to make money online 04. AI personal productivity agents and workflow automation apps AI can handle repetitive tasks so people can focus on what matters. You can build tools that manage schedules, sort emails, organize to-do lists or summarize long documents in seconds. These types of agents act like digital assistants that actually get things done. There’s also demand for AI that automates team workflows—like generating meeting notes, tracking project updates or sending reminders. You can target specific roles or industries, or create flexible tools that individuals and small teams can set up without help from IT. Offer this as a paid app, a browser extension or a subscription-based platform. If it saves time and removes friction from daily work, people will pay for it. 05. AI model training platforms and data labeling services AI models are only as good as the data they learn from. You can build a business that helps companies train custom models by providing clean, well-labeled data or tools to manage the entire training process. Some teams need full-service support—data collection, labeling, quality control and model fine-tuning. Others just need a platform where they can upload data, manage annotation tasks and monitor model performance in one place. You can also offer human-in-the-loop services for edge cases or specialized industries like healthcare or law. As more businesses want tailored AI solutions, the need for accurate, domain-specific training grows. 06. AI smart home management startups Another option is to provide a personalized home automation experience. Instead of relying on scheduled routines, an algorithm can analyze user behavior and preferences over time to adjust the thermostat, tweak lighting settings for preferred activities (e.g., watching TV, reading books or cooking) and play appropriate music.  You can also offer an AI-based functionality to optimize the energy usage of the house by controlling heating, cooling and lighting based on occupancy patterns and weather forecasts. 07. Healthcare startups The healthcare space has plenty of room for AI-driven solutions. You can build tools that help providers analyze health records, lifestyle data and environmental factors to spot risk patterns and flag early signs of disease. This kind of insight helps doctors offer faster, more targeted care. You can also work on AI that interprets scans like X-rays, MRIs and CTs. With the right medical image data, your product can speed up diagnosis, improve accuracy and reduce pressure on specialists. There’s also growing demand for personalized care outside the clinic. You can build an AI platform that generates nutrition plans based on health data, personal goals and lifestyle choices. It can adapt over time using user feedback, offering smarter food recommendations that support long-term health. 08. Autonomous transportation businesses While big players are pushing full self-driving tech, there’s still plenty of room to build focused, real-world solutions. You can create AI tools that handle specific challenges—like auto-parking systems for busy cities, driving assistance for delivery fleets or smart navigation for public transit. Instead of chasing full autonomy, focus on narrow features that solve problems now. Transit systems, logistics companies and urban planners are all looking for ways to reduce accidents, improve efficiency and cut costs. If your product makes one part of the driving experience safer or smarter, it’s worth building. 09. Generative media platforms Generative AI is opening new ways for creators to work faster and explore more ideas. You can build a platform that supports artists, animators or content teams by helping them turn rough concepts into usable drafts, streamline revisions or speed up production timelines. Focus on tools that serve real needs—like turning written prompts into draft visuals, auto-generating color palettes or creating reusable design assets. You can also add features for editing layouts, adjusting style variations or generating animation sequences frame by frame. Monetization can come from paid templates, usage-based pricing or offering creative teams access to private, brand-safe AI models. Many professionals don’t want to replace their process—they just want to move quicker. If your platform saves time without compromising creative control, there’s strong demand. 10. AI customer relationship management systems Traditional CRMs store data—AI-powered CRMs use it to drive smarter decisions. You can build a platform that analyzes customer behavior in real time, predicts buying patterns and suggests when and how to engage with leads or existing customers. Go beyond basic personalization. Use AI to segment audiences dynamically, trigger campaigns based on user actions and prioritize high-value leads. You can also integrate chat-based assistants that guide customers through purchases, answer product questions or recommend services based on past behavior. To add more value, offer integrations with sales tools, email platforms or booking systems. Businesses want automation that actually moves the needle—if your CRM helps them sell more with less manual effort, it's an easy sell. 11. AI human resources recruitment platforms Build a recruitment platform that uses AI to review resumes, assess skills and match candidates to the right jobs. This helps companies find better fits faster and reduces bias in hiring. Add chatbots to handle interview scheduling, send reminders and answer common questions any time. You can also include AI-powered tests to screen skills and tools that analyze video interviews to evaluate communication. Make sure your platform connects easily with existing HR systems to keep hiring smooth. If your AI saves time and improves hiring quality, businesses will pay for it. 12. AI business operations and logistics Build AI platforms that streamline critical business functions like supply chain management or inventory tracking. Use predictive analytics to forecast demand and avoid stockouts or overstocking. Automate routine workflows such as order processing, supplier communication and shipment tracking to save time and reduce errors. Your system can also analyze spending patterns and optimize budget allocation , helping companies invest wisely and cut unnecessary costs. Real-time dashboards and alerts give managers the data they need to make quick decisions and adjust plans on the fly. 13. AI social media promotion businesses With Gen Zers constantly driving new trends, it can be difficult for businesses to stay in the loop. You can help with AI-based tools that analyze social media data to identify trends, predict viral content opportunities and suggest brand positioning.  Beyond that, you can help companies level up their social media advertising  by using AI to decide the appropriate messaging, ad placements and target audience. 14. Security AI businesses You can develop digital security solutions that detect potential cybersecurity threats to networks and data systems. Similarly, you can set up a data-driven fraud detection app.  On the other hand, if you’re more interested in offering physical security, you can work on AI-based surveillance systems to analyze video feeds in real time to identify suspicious behavior and alert security personnel.  15. Agriculture AI innovations With climate change becoming a noticeably bigger problem, you can use sensors, drones and AI algorithms to monitor crops, environmental conditions and soil data to develop intelligent farming solutions.  As a result, you can help agriculture businesses optimize pesticide and fertilizer usage and irrigation. Plus, you can use the data you gather across different farms to inform planting and harvesting schedules.  16. AI-powered recommendation engines AI recommendation engines help businesses deliver personalized suggestions that keep customers engaged and boost sales. You can build tools that analyze browsing history, purchase patterns and user preferences to recommend products, content or services tailored to each individual. These engines can work for eCommerce sites, streaming platforms, news outlets and more. By showing relevant options, businesses improve customer satisfaction and increase repeat visits. Focus on creating easy-to-integrate solutions that update recommendations in real time. Adding features like A/B testing and performance analytics helps clients see what works best and fine-tune their approach. 17. AI-powered design tools (automated branding, web and UX design) Build AI tools that help startups and small businesses create logos, pick colors and generate website layouts fast. These tools save time and let companies develop a consistent brand look without needing a full design team. You can also offer UX design features that suggest user flows, button placements and content layouts based on proven patterns. This cuts down on guesswork and speeds up the design process. Your AI tool helps look professional from the start without the hassle. 18. AI finance and investment tools Track spending in real time and flag unusual charges with an AI tool that suggests smarter ways to manage money based on personal goals. Include features like automatic tax estimates, regular budget check-ins and risk scores for investments. Pull data from multiple accounts—bank, credit cards, loans—and create one clear financial overview. For investors, use AI to watch earnings calls, track price changes and analyze news to spot trends early. Add portfolio simulators so users can see how market shifts affect their returns. 19. AI legal assistant services Create an AI tool that helps users generate solid contracts by answering a few simple questions. Add auto-fill suggestions, real-time error checks and clear explanations for legal terms. Let users upload documents to find missing parts, conflicting clauses or odd wording. Include version tracking so businesses can compare contract drafts side by side. Offer templates tailored to different regions and industries. Make it easy to connect with e-signature services, calendar reminders for deadlines and AI alerts for renewals or compliance. 20. AI moderation and content filtering bots Moderation bots can do more than flag keywords. Train them to understand context so they can catch subtle harassment, coded hate speech or misleading content. For example, an AI bot on a gaming forum could learn that certain slang terms, while harmless elsewhere, are often used to bait or provoke in that space. Use machine learning to adapt to niche communities—like recognizing region-specific political references on news sites or identifying misinformation trends in health-related groups. Give platforms flexibility to fine-tune filters based on their community’s tone. Let moderation teams see severity scores, quick summaries and visual flags for things like deepfakes in group chats or graphic images on livestream platforms. Add tools for real-time action—such as muting a user mid-conversation in a live session or auto-hiding comments until reviewed. 21. AI education and training platforms (teaching people to use/build AI) Build a platform that teaches AI by doing. Let people learn through simple projects like chatbots, recommendation engines or image tools. Include easy code editors, step-by-step guidance and voiceovers so non-tech users can follow along. Organize lessons by role—like marketers, product managers or engineers. Offer certifications that employers value and quizzes that test real-world problem solving. Let users pick what to learn based on their job, goals or industry. 22. AI ethics and auditing services Build a dashboard that shows how AI models make decisions. Highlight what factors influence the results, where mistakes happen, and how performance changes across different user groups. Add a tool that traces where training data came from and spots changes over time. You can also create tools that test the model with unusual cases before it goes live. Make the results easy to understand—like short explanations in plain language or fairness ratings. Let teams leave comments, flag problems or suggest improvements directly in the system. What about AI business ideas I can build with ChatGPT or other LLMs? There are a few AI business ideas that you can start and make money with using ChatGPT or other LLMs. Some of the most common and easiest to start right now are: Content creation and editing services: you can use ChatGPT and other LLMs to create and edit content of all types (blogs, marketing landing pages, proposals) for businesses, brands and whoever needs content services. Creating digital products: using LLMs to create templates, images or other resources that you can then sell to companies or individuals is a smart AI business idea. Why start an AI business? For entrepreneurs looking to start a business, there are several attractive reasons to invest in AI. To start, it empowers you to disrupt an industry by offering new, more efficient ways of doing things. Plus, it may help level the playing field against existing businesses with deep industry experience by reducing reliance on accumulated knowledge—and lower the need for higher startup capital .  Since artificial intelligence offers ways to tackle complex problems, optimize irregular systems and detect difficult patterns, AI startups have a high potential for growth and a competitive advantage.  That said, established businesses still hold competitive strengths, such as brand recognition, customer relationships and access to capital.   So, carefully navigate the opportunities AI offers for your own business. How can AI businesses become profitable? Gartner expects AI software spending to increase to $297.9 billion by 2027 . While this growth in the AI market leaves a lot of room for tremendous business opportunities, you’ll still need to identify a profitable, unique idea for your startup .  Here are a few tips for choosing an AI small business idea with great earning potential: Focus on a real problem:  Instead of injecting the power of AI everywhere, use it to solve actual issues based on market research and improve the customer experience.  Prioritize data quality:  Base your AI software around high-quality data that yields valuable insights for users. Zero in on a niche: Instead of being a generalist, focus on a specific use case and offer a tailored solution or certain niche products to sell.  What are some unique AI business ideas to start? Looking for something really out of the box? If you have the tech know how, there are some really unique AI business ideas to consider. Here's just a few of them: AI matchmaking app: Design a matchmaking app that uses AI algorithms to match potential life partners based on compatibility factors. AI talent matching app: Create a platform that uses AI algorithms to match job seekers with suitable job opportunities based on their skills, experience, and preferences. Best AI business ideas FAQ What is the best business to start with AI? Start with a business that solves a clear problem in a specific niche. AI chatbots, content tools or simple automation apps are in demand and don’t need huge investment. Pick something you understand and build around that. Is AI expensive to develop? It depends on what you're building. Training a custom model from scratch is pricey, but using pre-trained models or no-code platforms can save a lot of time and money. You can start lean and upgrade as you grow. Is it legal to make money with AI? Yes, it’s legal as long as your AI follows privacy laws and handles data responsibly. Make sure your tool is transparent and avoids discrimination, especially if it’s making decisions for users. Some industries have stricter rules, so double-check. How to start an AI company with no money? Start with tools that are free or open source and focus on services you can deliver without building complex software. You can test ideas manually, use low-code platforms or team up with a technical co-founder. Accelerators and grants can also help with funding. What are the legal or ethical risks of an AI business? AI can make biased decisions or misuse user data if you're not careful. You’re responsible for building systems that are fair, secure and explainable. Stay up to date with privacy laws and be clear about how your AI works.