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Homepages are kind of like digital welcome signs that greet people when they visit your site. Having a beautiful design isn’t enough—if you want to keep visitors glued to your created website , you need to have a homepage that functions as an uninterrupted environment for them. Here are the basic elements for creating a homepage that draws visitors in deeper, while staying true to best web design practices. How to build a homepage Keep your layout clean and easy to navigate Avoid high resolution images Ensure your color scheme and background work well Optimize your homepage buttons Update content regularly 01. Keep your layout clean and easy to navigate Keeping your homepage’s layout clean and clutter-free is essential. Site visitors tend to feel overwhelmed if they’re presented with an excessive amount of info and images. You will come off more organized and professional if your site’s content is well thought-out and tidy. Do: Choose a layout that is clean and easy to navigate. Make sure that all of your most important content and images are kept above the fold, where your viewers' eyes will most likely see them. Don’t: Avoid cluttering your homepage with too many images, icons, clip art, banners, never-ending text and so on. No one wants to sort through a messy page. So try to maintain a clean and minimalist website design . You can also take further inspiration from these homepage design examples. 02. Add high resolution images A picture is worth a thousand words, right? When it comes to your homepage, this saying rings true. Photos have the ability to let your visitors know what you and your website are all about. If you don’t have access to high caliber photos, you can choose from the Wix Collection of professional-grade images. Simply follow these steps: go to the Wix editor → Add → Image → Change Image → Free From Wix. You can also use this excellent resource for free photos. Strong images can do the job of countless lines of text – use this to your advantage. Do: Use high-resolution photos that will make your users want to see the other pages of your site. Nothing says unprofessional more than a bad quality pic. Don’t: There’s no need to add every amazing pic you have at your disposal when still learning the ropes on how to make a website . A few solid images should be more than enough. 03. Ensure your color scheme and background work well together These simple, yet important elements set the tone for your homepage and will probably be the same throughout all of your site’s pages (for example, if you have a vintage website design, your homepage will reflect that). With that said, don’t you want to make sure that you pick wisely? The Wix editor makes it easy by giving you tons of beautiful backgrounds as well as handy preset color swatches called color palettes. You can click through them to see how they change the look of your site, or you can create your own customized palette. You can even upload one of your own images and set it as background. Looking for more inspiration? Check out these best website design examples. Do: Go with a color scheme and background that work well together and reinforce your brand (especially when working on corporate websites ). Don’t: Steer clear of adding too many colors and don’t pick a background that will steal the focus from your main images and text. 04. Optimize your homepage buttons Not every homepage will have or even need buttons, but if you’re going to use them you should use them right. Your buttons, or call to actions (CTAs), are gateways to other pages, websites, promotional items, product galleries, and so much more. If the purpose is to make people take action and click, you’re going to have to make them tempting. Do: Keep the wording of the CTA as clear and short as possible – do your best to keep it under 4 words. Don’t: Try not to let your CTA go unseen. If you want people to click through, don’t overlook the importance of placement. 05. Update content frequently You can’t have a perfect homepage without good solid text. Your first objective should be to ensure that site visitors immediately understand what your site is about. But remember, you’ll be able to go into more detail on the other pages of your website, so there’s no need to write a novel. For example: writing a bio about yourself on your homepage is just repetitive when you have a separate page titled “Bio.” Getting carried away and writing overly descriptive paragraphs is a surefire way to make your users fall asleep. Do: Keep your text fresh and current. Doing so will let readers know that your website is up to date and a dependable source of information. Don’t: Do. Not. Over. Do. It. In most cases, nobody is looking to settle down for a few hours to read all the text on your website. Be sure not to lose your visitors’ attention by going into way too much detail or repeating yourself when you just don’t need to. Learn more: What is web design?

Get started by: Creating a website →  | Getting a domain → When people visit your site on their phone—standing in line, commuting or juggling tasks—they’re usually short on time. A mobile-friendly site keeps things simple and quick, helping visitors find what they need without the hassle no matter where they are or what device they use. Whether you're just learning how to create a website or are considering enhancing your current mobile site, this article covers everything you need to know to prioritize your mobile viewers. Discover what  mobile website design  is, the benefits it brings and some crucial web design best practices for how to make a website mobile-friendly. Implementing these tips should help you expand your reach. What is a mobile friendly site? A mobile-friendly website is easy to access and navigate on smartphones or tablets. With 60% of users  now online through mobile devices, it’s no longer optional—it’s a must. These sites keep things simple for smaller screens, load fast, and work smoothly, even with slower internet. When it comes to making a website mobile friendly, there’s more than one way to do it. Some sites use fast-loading AMP pages, others go the app-like route with PWAs. You might also come across separate mobile sites or dynamic serving. But in most cases, it comes down to one key decision: responsive vs adaptive design . Responsive design adjusts your layout to fit any screen size, keeping things simple with one flexible site. Adaptive design takes a different path, showing a custom version of your site based on the device. Both work well - responsive design offers flexibility across devices while adaptive design provides more control over how your site appears on different screen sizes. Learn how to make a responsive website  with Wix Studio. 18 easy tips to make your website mobile-friendly Here’s how you can create a mobile-friendly website that works perfectly on both mobile and desktop using a mobile website builder . These tips are easy to follow and will help you deliver a smooth experience for every visitor. Start with a mobile-first approach Choose a mobile-responsive template Avoid using Flash Improve the site’s speed Use fonts that are easy to read Optimize images for mobile viewing Space out your links Implement the viewport meta tag Shorten forms and disable autocorrect Avoid large chunks of text Strategize CTA buttons Incorporate a search function Declutter your web design Make the website compatible with both orientations Simplify navigation Eliminate text-blocking ads and pop-ups Provide an option to switch to desktop view Test the website on real mobile devices 01. Start with a mobile-first approach A mobile first design  focuses on designing user experiences for mobile devices before adapting them for desktop. By tailoring design and development for mobile initially, you ensure your website is optimized for smaller screens and remains responsive as display size increases. With this approach, you prioritize the needs of your mobile users, who are likely the majority of your audience. 02. Choose a mobile-responsive template A responsive layout allows your website to adjust its size to suit the user's device. It can switch between screen sizes, showing relevant content while adjusting the design -- like moving from a two-column website layout  on a computer to one-column on a phone. If you use a responsive design, it shouldn't slow down loading times when changing to different screens.  A responsive website can boost search engine optimization (SEO) because Google favors mobile-friendly sites in search results. Google's algorithms prioritize mobile-rendered webpages for ranking, upping the ante for mobile-friendly websites. For those new to website building or less tech-savvy, Wix offers customizable website templates  with built-in mobile-friendly capabilities. They also offer responsive website templates from Wix Studio. 03. Avoid using Flash Flash is often used for animations, but isn't supported on mobile devices, so it's best to avoid it. It's better to use HTML5 and CSS  for a more responsive and mobile-friendly site. HTML5 allows you to perform online actions without browser plugins, embed media and create animations supported by mobile devices.  04. Improve the site’s speed A website's page load speed is the time it takes for a page to fully load when a visitor goes to that site. Optimizing the load speed is crucial for improving user experience, as slow loading times can drive away visitors and hurt conversions. High speed may influence rankings, so it's important to take necessary steps to boost your website speed. Check your website load time using free tools like Google's PageSpeed Insights . If you notice it's a bit slow, here are some suggestions to help speed things up: Reduce the number of redirects : Clicking on a URL usually leads the server to redirect you to the intended page. Each redirect delays the page load speed as the browser needs to request the server for each one. To speed things up, cut down on redirects. Simplify by using URL shorteners or linking directly to the page you want. Check your web hosting plan : The quality of hosting and servers significantly impacts your website's performance. Opt for a fast and dependable hosting website  to ensure your website runs at its best speed.  05. Use fonts that are easy to read Choosing clear, simple fonts helps users on the go easily digest your content, boosting readability and engagement with your site. Plus, a good font selection enhances your site's appearance, making it more professional and trustworthy. Check out these tips for choosing the best website font : Stick to standard fonts : Prevent delays caused by font downloads on visitors' browsers, which can slow down your website loading time, particularly on mobile. Adjust font size for mobile : The desktop-recommended font size of at least 14 pixels might not suffice for smaller screens. Test it on a mobile device to ensure legibility. Opt for black text over multiple colors : Ensure visibility, especially with varying backgrounds or outdoor light reflections. Utilize limited space effectively : On mobile, bold or capitalize text lines to prevent merging, as spacing out text and images like on desktops may not be feasible. 06. Optimize images for mobile viewing Mobile devices have limited bandwidth compared to desktops, so large image files can slow down loading times. Additionally, many mobile users have data restrictions, making smaller image sizes beneficial in conserving data usage. When working with mobile sites, the aim is to keep image sizes as small as possible without compromising quality. Here are some tips to help: Size your images : High-resolution images take up a lot of space causing slow load times. Wix sites compress images to webp, the optimum type for web performance. You can also use an image resizer  to reduce the file size so they load faster without negatively affecting the quality of what people see on the site. Adopt lazy loading : Loading all images on a page at once can slow down the initial page load, especially on pages with numerous images. Wix sites use lazy loading to load images only when they're about to come into view. This means images aren't loaded until the user scrolls to the area where the image is located. Use percentages instead of pixels:  Having images set in fixed-pixel margins can lead to issues on smaller screens with different mobile resolutions. When images don't scale down properly, visitors might have to scroll horizontally as images exceed the screen width. 07. Space out your links When designing websites , think about how touch devices and mouse clicks work. Since fingers are thicker than desktop cursors, it's essential to space out links further apart on mobile sites to prevent misclicks. When you do link out to pages, try to only link to web pages that are also mobile-friendly for a seamless experience. 08. Implement the viewport meta tag If your page appears at the same width on your phone's small screen as it does on your desktop, viewers will scroll awkwardly from side to side to read each line of text and view different parts of the page. By using the viewport meta tag, you can manage the width and scaling of the viewport to ensure your website displays correctly on all devices. Wix uses the meta tag: . This tag prompts the browser to display the page on a canvas that's 320px wide when accessed on a mobile device. Since most mobile devices display 320px well, the browser won't need to do any scaling, which helps the page be mobile-friendly. 09. Shorten forms and disable autocorrect Typing on mobile devices can be a hassle, so it's best to keep forms on your site short and straightforward. Limit the number of fields required for form completion and utilize autofill options for common information like name and email address. If your website has forms requesting name or address details, a simple way to aid mobile users is by disabling autocorrect for each field. This avoids frustrating corrections that could slow down the form-filling process. 10. Avoid large chunks of text Reading large blocks of text on a mobile device can be overwhelming, leading to user frustration or disinterest in the content. To make your site more mobile-friendly, break text into small, easy-to-read paragraphs and use bullet points or numbering for easy scanning. Add relevant headers that help readers quickly spot key points or sections. Use white spacing to highlight key points, avoid cluttering text and give enough space between words and succeeding lines. 11. Strategize CTA buttons Buttons are essential website design  elements, especially when prompting a call to action (CTA) . Opting for larger buttons helps mobile users easily tap the screen and navigate between your site's pages. Since most mobile users navigate using their thumbs, buttons should be large enough to hit with a thumb. Consider these guidelines when designing buttons for a mobile-friendly website: Apply contrast : To enhance button visibility, consider using contrasting website color schemes . For example, opt for a light color for the button text, a dark color for the button itself and a contrasting color for the surrounding area. Another effective method is to introduce a different color for the button’s border. Optimize the button size : Buttons that are too small can be hard to press, while overly large buttons might take up too much space on a small screen. Keeping buttons around 10mm by 10mm ensures they stay readable and optimized for mobile users and their varying fingertip sizes. Maximize button position : Most people typically use their dominant thumb for interactive tapping. To make it user-friendly, position buttons within easy thumb reach, usually in the lower right part of the screen. 12. Incorporate a search function With limited screen space, it can be challenging to fit all your website's essential information on the mobile version. By including a search function, users can easily find what they're looking for without navigating through multiple pages. This also helps improve user experience  and reduces frustration caused by endless scrolling or clicking numerous links. 13. Declutter your web design When designing a mobile website, make sure to keep it simple. Complex sites with a lot of information can be confusing on any screen, but they're especially tough for visitors on small screens to navigate. Stick to minimal text and images and ensure easy navigation. Follow these recommendations to streamline your mobile design: Prioritize critical functions : Present only the essential functions upfront, since those are what users actively seek. Avoid overcrowding a website with numerous calls to action on one page. Stick to the vital functions users would actively search for, like the contact form. Optimize menu design : Avoid long lists of options and features in menus. Instead, consider using a hamburger menu—a button that opens a longer menu. This approach saves space and reduces clutter, especially on smaller screens. Learn more: What is web design? 14. Make the website compatible with both orientations One of the advantages of mobile devices is being able to switch between portrait and landscape orientation. Ensure your website is designed to function correctly in both orientations, so users can comfortably navigate through your site no matter how they hold their device. 15. Simplify navigation When users grab their smartphones, they're usually after something specific—a quick answer, a restaurant's address or a customer service number. In these cases, they want to find the information they need as fast and as easily as possible. Consider what your mobile visitors are hunting for and make sure it's easy to spot on your mobile homepage. Use analytics to know what mobile visitors seek. In Google Analytics, you can add Mobile Traffic as a Segment in the Behavior section, allowing you to see how mobile visitors interact with your website.  16. Eliminate text-blocking ads and pop-ups Mobile users have limited screen space, so it becomes frustrating when ads block the webpage content they're trying to access. Text-blocking ads and pop-ups can also hinder navigation, making it difficult for users to find what they came for. Most visitors won't bother searching for the tiny X to close the pop-up—they'll simply click away to another site. Instead, opt for minimal or no ads on your mobile website to provide a better user experience design . If you must use them for promotional purposes, do so strategically. Make sure the pop-up only appears when users have scrolled to the bottom of the page, not immediately upon landing. Additionally, ensure the close button is prominent enough for users to easily locate and click. Alternatively, consider using other website elements like a less obtrusive top banner for promotions, coupled with a reasonably sized close button. 17. Provide an option to switch to desktop view In some cases, mobile visitors may prefer to view your site in the traditional desktop layout. To accommodate these users, provide them with an option to switch to the standard view if needed. This can be achieved through a simple link at the bottom of the page or a toggle button on the menu. 18. Test the website on real mobile devices Regular testing is the best way to catch small issues that create a worse experience for your visitors. Every so often, pull up your website on your phone and tablet and spend some time browsing to see if anything’s hard to see or difficult to do. Be sure to test using both Android and iOS devices. With a Wix site, use the Editor to preview mobile and desktop views. You can also run the website through Google Lighthouse , a mobile-friendly test, which is free to use. I think it’s important to check your website after you finish editing it. Publish it and check how it looks in the browser. Scroll through the site, check it on mobile devices and test it on different screen resolutions to ensure everything looks good and works properly. Dafna Rabin , Wix Templates design team lead Is my website mobile friendly? Is your website really mobile friendly? A mobile-friendly site should look great, load fast, and be simple to navigate on any phone or tablet. The easiest way to check is to open your site on different devices. Can you read text without zooming? Are buttons easy to tap? Does the layout adapt nicely to smaller screens? If you’re constantly adjusting your screen, it’s time for a mobile upgrade. You can also run your site through online tools that check loading speed and usability on phones and tablets. Testing across different browsers and devices can help uncover hidden issues affecting your visitors’ experience. Mobile compatibility testing Mobile compatibility means your website looks great and works seamlessly on any phone or tablet no matter the screen size or brand. It’s about making sure visitors don’t have to zoom in, squint or struggle to click around. Testing mobile compatibility helps you catch issues like messy layouts, tiny buttons or slow load times before your audience does. Here’s how to check if your site is mobile-friendly: Test it yourself:  Grab a few phones and tablets to see how your site looks and feels firsthand. Use browser tools:  Tools like Chrome DevTools let you preview your site on different screen sizes right from your computer. Try device testing services:  Platforms like BrowserStack let you view your site on a huge range of real devices without needing to own them. Check loading speed:  Use Google PageSpeed Insights to ensure your site loads quickly on mobile. Tap around:  Test buttons, menus and forms on your phone to see if everything works smoothly with your fingers. Check different browsers:  Make sure your site performs well on Safari, Chrome, Firefox and other mobile browsers. How to make a website mobile-friendly FAQ What's the difference between a website and a mobile website? A website is designed for viewing on a desktop or laptop computer, while a mobile website is optimized for viewing on the mobile web via smaller screens such as smartphones and tablets. Mobile websites often have simplified layouts and larger buttons to make navigation easier for users. Is an app better than a mobile website? It depends on your business and target audience. Apps offer a personalized and advanced experience, but not everyone is willing to download an app for every website they visit. A mobile-friendly website can reach a broader audience as it's accessible through any mobile browser. Learn more: Website vs mobile app How much does it cost to make a website mobile friendly? If you use a website builder like Wix you can make a mobile friendly website for free. Choose from a range of mobile friendly templates. Or make a fully responsive website on Wix Studio. How to adapt my website to be mobile friendly? Make sure your images are optimized to be mobile friendly — Wix automatically compresses images to Webp, for example. This can help with loading times and adjusting to different screen sizes. Build a mobile-friendly menu, such as a collapsible hamburger menu for mobile navigation. Increase your website's font sizes for readability on smaller devices and check buttons are large enough to be easily tapped from a phone or device. Test the website on various, actual devices to ensure compatibility. How can I test if my website is mobile-friendly? To test if your website is mobile-friendly, you can use several tools: Google's mobile-friendly test: Enter your URL for a quick analysis. Chrome DevTools: Use the device toolbar to simulate various mobile devices. Actually test on real mobile devices for authentic user experience. Should I create a separate mobile version of my site? Creating a separate mobile version of your site is generally not recommended. Instead, opt for a design that adapts to different screen sizes. This approach is more efficient, easier to maintain and preferred by search engines. What are some common mobile design mistakes to avoid? Common mobile design mistakes to avoid include: Non-responsive layouts Small, hard-to-tap buttons or links Unreadable font sizes Overloading pages with large images or videos Complex navigation menus Not optimizing for touch interactions Failing to prioritize content for mobile views Neglecting to test on various devices and browsers Using pop-ups that are difficult to close on mobile Slow loading times How should navigation be structured for mobile users? For mobile users, navigation should be simple and intuitive. Use a hamburger menu or collapsible navigation to save space. Prioritize key menu items and reduce the number of options. Use clear, tappable buttons and ensure sufficient spacing between clickable elements. How do I ensure my content is readable on smaller screens? For content readability on smaller screens: Use larger, legible fonts (minimum 16px) Increase line spacing for better separation Use short paragraphs and bullet points Implement ample white space Use high-contrast color schemes Avoid wide blocks of text Prioritize important content Use clear headings and subheadings Test on various devices What font sizes and types work best for mobile screens? For mobile screens, use: Font sizes: Body text : 16-18px minimum Headlines : 24-32px Subheadings: 18-24px Font types: Sans-serif fonts like Arial, Helvetica, or Roboto for body text Serif fonts like Georgia for headlines (if desired)

Whether you’re a total amateur or a seasoned veteran, there will always be more to learn when it comes to website design . Luckily, there are plenty of free online education resources that can provide valuable guidance. This article will help you learn how to make a website by providing 12 top-notch (and free) web design tutorials in the following subjects: Wix Learn: Velo Wix Learn: accessibility W3Schools: HTML Wix Learn: Core Web Vitals optimization CareerFoundry: UX design DesignCourse: UI design Coursera: front-end development Clever Programmer: JavaScript freeCodeCamp: Bootstrap Real Python: Python freeCodeCamp: responsive web design Mozilla: web performance 01. Wix Learn: Velo Although website builders enable you to design without coding skills, having them will give you more versatility in terms of what you can create and control over the resulting product. Velo is a tool that enables you to add custom functionality and interactivity to your Wix website with Javascript. This Wix Learn course serves as the perfect introduction to Velo. It’ll take you step by step through the process of utilizing Velo, sharing valuable tips and tricks along the way. You'll explore its powerful features and the developer environment so you can add code and implement custom functionalities seamlessly. Check out this explanation of the difference between web designers vs. web developers to find out whether web development would be a good path for you. 02. Wix Learn: accessibility It's not enough to design aesthetically pleasing layouts; you also have to ensure that people with disabilities can use them effectively. Wix’s tutorial on accessibility provides guidance on creating inclusive websites. It covers topics like creating accessible navigation menus, ensuring proper color contrast and using alternative text for media. You will additionally learn about the Web Content Accessibility Guidelines—which is widely considered the standard for web accessibility—and how to apply them to your site so that it’s usable by everyone. Be inspired: Design thinking 03. W3Schools: HTML This web design tutorial for beginners offers insight into the fundamentals of HTML, the standard markup language for creating web pages. W3Schools breaks down the tutorial into bite-sized chapters that focus on specific topics such as headings, colors, tables and emojis. This structure ensures that you won’t feel overwhelmed by information. Each chapter provides infographics, examples, quick references and exercises to make the learning process engaging. If you find the teaching style effective, you might want to consider investing in the W3Schools HTML certification course . This course will offer more structure in your learning journey, providing a comprehensive and guided path to mastering HTML and enhancing your web design skills. You can also learn from our guide to some of the most common website design mistakes. 04. Wix Learn: Core Web Vitals optimization Google’s Core Web Vitals are a crucial set of performance metrics for evaluating and measuring the user experience of web pages. They focus on three key aspects of web performance: page load speed, interactivity and visual stability. Google considers these metrics when determining the ranking and visibility of websites in search results, making them essential factors for website owners and developers to address. This Wix Learn tutorial provides guidance on optimizing websites for Core Web Vitals, which are a set of performance metrics that Google uses to assess the user experience of web pages. You will learn practical strategies for improving page load speed, interactivity and visual stability. By following these optimization techniques, you can enhance your site's UX, improve SEO rankings and deliver better overall performance. 05. CareerFoundry: UX design User Experience (UX) refers to the overall experience that a person has when interacting with a product, system or service. UX design aims to create meaningful and enjoyable experiences for users by focusing on their needs, goals and preferences. CareerFoundry UX design tutorial for beginners not only aims to enhance your understanding of UX but also sets you on the path to becoming a skilled UX designer. Each tutorial is thoughtfully designed, offering video introductions, comprehensive text, interactive quizzes and optional practical tasks to reinforce your learning experience. The course commences with foundational knowledge, empowering you to distinguish between good and bad UX practices. As you progress, you'll delve into the UX design process, exploring essential aspects like wireframing and testing. The section dedicated to the four main disciplines of UX design—experience strategy, user research, interaction design and information architecture—is particularly significant. What truly distinguishes this web design tutorial is its focus on helping you determine if a career in UX design aligns with your aspirations. By the course's end, you'll gain valuable insights and tips for building a compelling UX design portfolio, ultimately paving the way toward a successful career as a UX designer. 06. DesignCourse: UI design User interface (UI) is the means by which the user and a computer system interact. User interface design is the process designers follow to build interfaces in software, focusing on how it will look and function. UI is a foundational element of any product. Therefore, learning UI design skills should be among the first things you do when mastering web design. In this web design tutorial , DesignCourse offers a fantastic overview of UI elements, such as typical content blocks, navigation menus and functional elements. Then, it shares recommendations on how to use those elements when building your own website. The course manages to offer dozens of practical rules in a short period of time, such as how to work with whitespace or develop effective color palettes. 07. Meta: front-end development Front-end web development is the discipline within web development that focuses on creating the user interface of a website. This Coursera course by Meta is hands-on and will put you on the path to becoming a professional front-end developer. In addition to mastering coding languages like CSS and Javascript, you’ll learn to use design tools like React and Figma. At the end of the course, you’ll create your very own front-end application that you can share with future employers to demonstrate your capabilities. What sets this web design tutorial apart from others in this list is you’ll gain access to the Meta Career Programs Job Board (which connects you to over 200 employers) upon completion. If you’re looking to make a career switch, this course offers the perfect opportunity to do so. 08. Clever Programmer: JavaScript Whether you're just starting your Javascript journey or looking to take it to the next level, this 12-hour web design tutorial is perfect for both beginner and intermediate developers. During this comprehensive course, you'll master the foundational concepts of Array and Object, enabling you to build powerful JavaScript applications. Through practical hands-on sessions, you'll create nine different JavaScript applications of varying complexities. These projects range from elementary apps to highly interactive games, providing you with a diverse set of skills and real-world experience. 09. freeCodeCamp: Bootstrap Bootstrap has earned its reputation as the go-to CSS framework for web developers, so much so that many simply say "let's bootstrap it" when they want to create something swiftly and effortlessly. This powerful framework enables developers to design and customize responsive, mobile-first websites with ease. In this tutorial from freeCodeCamp , you'll discover the essential features of Bootstrap that will propel your web development skills forward. You'll learn how to create efficient grid systems, which form the foundation of responsive design, allowing your sites to adapt seamlessly to various devices and screen sizes. Moreover, you'll dive into using popular Bootstrap components like buttons, cards, icons and online forms. These components are pre-designed and easily customizable, saving you time and effort while maintaining a polished and professional appearance for your websites. With the knowledge gained from this tutorial, you'll be well-equipped to leverage the power of Bootstrap and create stunning, mobile-friendly websites that captivate users and deliver an outstanding user experience. 10. Real Python: Python This Python Basics tutorial is tailor-made for newer developers, ensuring a smooth and accessible introduction to Python programming with the guidance of experienced instructors. This comprehensive tutorial offers a variety of resources to ensure a well-rounded education, including instructional videos, downloadable materials, Q&A opportunities, access to a community chatroom, quizzes and exercises. The tutorial begins by teaching you how to write Python code and effectively handle errors. You'll then learn valuable skills, such as understanding the purpose of specific variables and communicating with fellow developers using comments. A math lesson follows, covering essential topics like math functions and number methods. As you progress, the tutorial delves into more advanced concepts, including functions, loops and scopes, while emphasizing their interconnectedness. You'll gain further insight into debugging your programs effectively, using conditional logic to make decisions and mastering the principles of object-oriented programming. 11. freeCodeCamp: responsive web design Responsive design is a crucial approach in web design and development, aiming to create websites and applications that adapt seamlessly to various screen sizes, devices and orientations. It has become a de facto standard in modern website design . This hands-on course from freCodeCamp provides a comprehensive understanding of responsive design fundamentals, including key concepts like media queries and creating responsive containers using HTML and CSS. The course takes a practical and engaging approach, offering real-world assignments like building simple web apps like photo galleries or portfolio pages. By participating in this course, learners will not only grasp the theoretical aspects of responsive design but also gain practical experience in implementing responsive techniques in real projects. This combination of theory and hands-on assignments empowers students to create visually appealing and user-friendly websites that perform flawlessly on any device or screen size. 12. Mozilla: web performance Interested in learning how to design a website that not only looks great but also delivers lightning-fast performance? Performance optimization holds the key to achieving this goal. It's a discipline focused on enhancing the speed, efficiency and overall performance of a website. By identifying and addressing bottlenecks, inefficiencies and resource-intensive areas, performance optimization ensures that your website performs exceptionally well and meets user expectations. Mozilla Corporation, the company behind Firefox browser, has created an extensive resource dedicated to improving the performance of web applications. In this guide, you'll learn essential techniques like measuring your web application's performance, maximizing the efficiency of media assets and optimizing CSS and JavaScript code. Additionally, the guide introduces the concept of performance budgets, which establish limits on various performance metrics to guarantee that your web applications remain fast and highly responsive. Related reading: 7 things you can do in 30 seconds using Wix’s AI image tools What is web design? Web design tutorials FAQ What are the main steps to web design? Web design generally follows seven steps. Start by defining your site’s purpose and goals. Then, plan the layout and structure. Move on to creating wireframes and designing visual elements. Develop your site, test its functionality and launch it when ready. Don’t forget to regularly update and maintain it to keep everything running smoothly. Can I learn web designing at home? Yes. With so many online resources, learning web design from home is completely achievable. Explore tutorials, videos and courses that cover everything from basic HTML to advanced techniques. Just set aside some time and commit to practicing regularly. Can I learn web design in 3 months? Definitely. In three months, you can build a solid foundation by focusing on the basics: HTML, CSS and responsive design. While mastering web design takes more time, consistent effort over three months can help you confidently create and design functional websites. Does web design pay well? Yes, web design can be a lucrative career. Web designers in the U.S. earn an average salary between $62K - $112K per year . Freelancers often set their own rates, which can vary widely depending on expertise and project scope. With the right skills and a strong portfolio, web design offers great earning potential.

When it comes to learning how to build a website , two of the most popular options are - content management systems (CMS) and website builders . Each has its own set of features and benefits that cater to different business needs. Choosing which to use depends on several factors such as the complexity of your website, the level of customization you need, your budget and your technical expertise. The right choice will help you effectively manage your online content and make sure your website grows alongside your business. Understanding content management systems (CMS) A content management system, or CMS is a software that enables you to create, edit and publish digital content. It's designed to help manage the content of a website with ease, even if you don't have much technical knowledge. Learn more: Wix Studio CMS Advantages of using a CMS Flexibility and scalability: A CMS can grow with your business, allowing you to expand your website as needed. User permissions and multiple contributors: You can set up multiple user accounts with different permissions, making it easy for a team to collaborate on content. Extensive customization options: With access to themes and plugins, you can customize the look and functionality of your site. Disadvantages of CMS Complexity and learning curve: Some CMS platforms can be complex and might require some time to learn. Cost of development and maintenance: While many CMSs are free to use, costs can arise from hosting, premium themes or plugins and maintenance. Understanding website builders Website builders are designed to be intuitive and straightforward, making them an excellent choice for individuals and businesses looking to create a website quickly and with minimal fuss. They offer pre-designed website templates and drag-and-drop interfaces to make a website without manual code editing. They simplify the web design process, making it accessible for website users with no technical background. Learn more: What is web design? Advantages of website builders Ease of use: Their intuitive design and user experience makes it easy for anyone to build a professional-looking website. Quick setup and deployment: You can have a website up and running in a matter of hours or even minutes if you use an AI website builder. Inclusive hosting and security updates: Most website builders, including Wix, include web hosting services and take care of security updates for you (including auto backup). Disadvantages of website builders Limited customization and flexibility: While they offer ease of use, they may not provide the level of customization that some businesses require. For this you might need a more advanced solution, such as Wix Studio or Wix Enterprise . Potential for lower scalability: As your business grows, you might find that a website builder can't accommodate all the new changes or increased traffic as effectively as a CMS. However this can also often overcome by using an ecommerce website builder, for example. CMS vs website builder and the key differences When deciding on the foundation for your website, understanding the key differences between a CMS and a website builders is essential. These differences can significantly impact how your website works. Functionality, flexibility and control CMS are known for their robust functionality via a wide range of themes and plugins. This can mean greater control over your site's design and structure but requires a steeper learning curve. A website builder on the other hand focuses on simplicity and ease of use with potentially less flexibility. Although this is not always the case depending on the website builder you use. It's ideal for those who want to quickly create a website and now with AI website builders , it can be done even faster. Cost Sometimes CMS have higher upfront costs due to custom development or premium plugins. Website builders can usually be used for free, or with lower initial costs involving monthly or annual subscription fees that include hosting and maintenance. Scalability Traditionally CMS have been cited as the best option for scalability and a growing site. However most website builders now allow you to build a site that can also handle sudden traffic upsurges or a lot of traffic over time. They can also handle multiple pages and advanced functionality, like eCommerce stores might need, for example. CMS vs. website builder: which to choose Choosing between a CMS and a website builder often comes down to specific needs and scenarios. Here's how to determine which platform might be the best fit for your project. When to choose a CMS If you require a website with custom integrations, a CMS is likely the better choice. When you anticipate the need for scaling up your content or traffic significantly, a CMS can accommodate that growth. For businesses that want multiple team members to manage and contribute to the website with varied permissions, a CMS offers this flexibility. Create a website with Wix Studio and enjoy all the advantages of a CMS, including multi team management and complex functionality. When to choose a website builder If you need to get a website up quickly without much technical expertise, a website builder is ideal. For smaller businesses or individuals, like a coffee shop or boutique, who don't expect much change in their website's size or complexity, website builders offer an all-in-one solution which include marketing. and analytics tools . When budgets are tight, and you need an inclusive package with hosting and web security, website builders can be cost-effective. Consider these options: Best website builders for freelancers Best website builders for restaurants Best website builders for artists Best website builders for writers Best website builders for designers Best website builders for photographers Best website builders for small business What to keep in mind when choosing which to choose for your business website Ultimately whether you choose to use a CMS, like Wix studio or a website builder, like Wix, depends on your business. Here's what to take into consideration when deciding between the two: Business size: Smaller businesses may find a website builder easier to use in order to create a site fast. Enterprise sites may need a more advanced customized solution. Industry: Some industries have specific needs that only a CMS can fulfill due to its extensive customization capabilities. Agencies, managing multiple client sites for example. Goals: Consider your long-term goals, if you plan to scale up or need complex features, a CMS might be more suitable. Learn more: Wix vs Wix Studio

As a small business owner you probably know that doing it all on your own is no small feat. Creating a website is the easy part. But you still need to work on getting your site out there while running your business. Search engine optimization (SEO) will allow you to attract a more targeted audience and bring more people to your site. Think about it this way: most of your prospective customers are trying to find your product or service on Google. If you don’t appear among the first results, your website may get lost in the abyss of the web. So, how do you give your website more SEO mojo? Don’t worry, you don’t need to go at it alone. First of all, you may want to read up on some top SEO tips and current SEO trends to brush up on your SEO knowledge. You can also check out the Wix SEO hub for some great resources. From finding keywords to measuring your organic traffic, we’ve rounded up the best free website SEO tools to get you started with your marketing strategies : Google Search Console Bing Webmaster Tools Screaming Frog Chrome DevTools Google Analytics Wix Analytics Moz Chrome Toolbar Chrome View Rendered Source SEO Pro Chrome Extension The SERPerator Mobile Friendly Test Mobile Moxie Mobile Page Test G-Trendalyser Question Hub Google Trends Keywords Everywhere AlsoAsked Semrush Keywords Magic Tool Wix QR Code Generator Google.com in Incognito Zapier Sparktoro Wix Social Share Preview Social Share Debuging Buzzsumo Wixwix Image Resizer Canva Squoosh Knowledge Graph Checker Text Razor Demo Tool Tech SEO tools 01. Google Search Console Google Search Console is a free service brought to you by Google. It’s a key tool any website owner should check out if they want to get serious about their SEO. Once you claim ownership, you’ll get access to a whole array of features that can help optimize your website, such as crawl reports, ability to submit a sitemap , and more. The juicy stuff happens in the ‘Search Traffic’ section. Click on ‘Search Analytics’ to find the top queries and pages that are getting the most clicks from Google. That’s valuable info right there, as once you understand which keywords you’re ranking for, you can focus on optimizing those pages or you can create new pages to cater to those search terms, and get even more traffic. The pros? Super easy to connect to and use An insightful way to figure out what's working on your site organically or not 02. Bing Webmaster Tools Like Google Search Console, Bing gives you an incredible amount of information about how users are discovering your content. From it you can check your sitemap activity, structured data implementation, review backlinks, and carry out a site health check and more. Bing Webmaster Tools is an immensely helpful tool because even if Microsoft’s Search Engine does not account for a significant amount of your search traffic, it's a major search engine serving millions of users. This means that it is one of the only resources for benchmarking Google’s field data for how your site is crawled. If you see a big change in your Google rankings you can check your activity in Bing webmaster tools as well. If your page has been impacted by a Google Algorithm update you may only see a ranking change in Google. But if there is a technical issue, you will see the change on Bing as well. The pros? Combine ranking and technical insights for the full picture Make the connections between ranking changes and technical issues on your site 03. Screaming Frog An SEO staple, Screaming Frog is a powerful spidering tool that replicates how Google crawls the different elements of your site. Screaming Frog is incredibly useful for SEO audit benchmarking and is often used to verify issues that have shown up in other tools. Issues with your canonical tags , for example. On the free plan you can crawl up to 500 URLs which is a great place to start. The UX is very similar to spreadsheet so it’s easy to extract lists of URLs, meta descriptions, page word counts and image locations and more. The pros? You can do a lot, even with the free plan Great for SEO audits - both for long term planning, and day to day fixes Use to improve your content and technical issues 04. Chrome DevTools The toolset that is available within Chrome DevTools is fairly extensive. For single page audits here are just a few of the insights you can get: Server response codes Web performance waterfalls Lighthouse report Web accessibility report Server protocols JavaScript components SSL certificate chains The list goes on and on. To access to Chrome DevTools, simply right click inspect on any page of your site and start exploring. It essentially allows you to turn the browser into an SEO tool for your website performance efforts so it is well worth introducing yourself to this collection of tools. The pros? Easy to access and free - right from your browser Provides a huge amount of insights, many of which include steps to take for technical site fixes Analytics SEO tools 05. Google Analytics Google Analytics is a platform used to analyze your website’s traffic. It enables you to track all sorts of info about your site such as, how visitors arrived on your site, how many people visit a specific page or how much time they spend viewing it. Knowing how your website gets its traffic will help you produce better content for your audience, which in turn will have a positive impact on your SEO. Google Analytics might seem a bit technical at first, but it’s actually very intuitive. Check this out to discover everything you need to know about how to use Google analytics. Just be aware that Universal Analytics is on its way out, and has an execution date of June 2023 - which is when Google's new analytics platform, GA4 takes over. The pros? You can track traffic and behavioral metrics from one platform Full view of all your traffic sources Track campaigns - paid, social, organic 06. Wix Analytics There is a wealth of data to be gleamed from Wix Analytics . From bot log reports to new user page views, this information that comes directly from your CMS , without relying on third party data can provide valuable insights on how to increase traffic to your site, and its overall performance. Every analytics system will have unique metrics for measuring activity, so comparing the data from within your CMS to that from your supporting analytics tools can give you a well rounded picture of your site's activity. The pros? Integrated into every Wix site created Your data, not third party data for better clarity and accurate insights SEO Chrome Extensions 07. Moz Toolbar This handy toolbar is an essential SEO tool to get really good insights about any website, including your own. It analyses the competitiveness of a domain by giving it a score (1 to 100) called Domain Authority (DA). The score is calculated using various metrics. You can use the extension when trying to figure out if you’ll be able to rank with your content or if it’s too competitive. How? Check your own domain authority score, and compare it to those that appear on the search results for your keywords. If the score of the pages that appear is around the same range, then your chances of ranking will be better. Aside from this, you can go into full nerd analysis mode and check all sorts of other information about a site such as: on-page elements, including title and description, headlines, and amount of characters for each element. The pros? Great for understanding the competitiveness of your website now Also a good way to understand how much domain authority you have to build Don't waste time competing where your site doesn't have the DA to yet 08. View Rendered Source This Chrome extension helps to understand the difference between 'rendering content' and 'information is rendering' as your content loads. So this can help you to understand the difference between what GoogleBot is seeing as if connects to your server (including during Server Side Rendering) and what content is being rendered by the users browsers as the page loads. If there are differences, between what is on the client side source code and the raw code, then it's not necessarily an issue - in fact the default SSR used for Wix helps optimize sites for speed and SEO. But if you are auditing a site and you are not sure if they are using SSR, this is a great way to check. The pros? Easily check if a site is using SSR - a natural win for great website performance 09. SEO Pro Chrome Extension The SEO Pro Chrome extension from Kristina Azarenko of Marketing Syrup is a Chrome extension, which allows you to see a number of different SEO Elements within your browser. By adding the Chrome extension you can see things like the page title, the page description, headers, image file locations, parsable structured data, meta robots tags for the page that you're viewing. You can also get information on core web vitals. Additionally there are links to your sitemap links to robots.txt files and page status codes. Crystal Carter, Head of SEO Communications at Wix uses this tool to get a quick page by page assessment of assessment of SEO implementation for on-page formatting. It's also great for validating client side rendered structured data. The pros? Understand quickly how well optimized your web pages are for SEO on-page best practices Know where you need to improve your on-page efforts Also fills in the pieces of your technical SEO health Mobile first optimization SEO tools 10. The SERPerator The SERParator is a tool from Cindy Krum SEO expert and CEO of mobile focused agency Mobile Moxie. It's a tool that allows you to compare the SERP in a country or even a city that you're not currently in. Normally your device would give Google results based on where you are in the world. The SERParator allows you to see what your SERP or what any SERP looks like from different locations. So if you were in Japan, you could see the difference between what the search results look like in Tokyo or London for instance. And this is something that is of great value for teams working across multiple regions and geos. The pros? Can be used for free up to three times a day Provides desktop and mobile comparisons This means insights into how to make your content more visible for mobile users 11. Mobile Friendly Test This free tool from Google helps to test if your page is viewable on mobile and if there are errors in how your page is crawled and/or rendered by Googlebot. The tool looks at HTML and Javascript but also undertakes checks for UX issues like Clickable elements too close together and Content wider than screen. It corresponds with warnings in Google Search Console and can help you to see what needs to be changed in order to make your content more accessible via mobile. The pros? Users are on mobile more than ever more - this test helps make sure your site is optimized for mobile devices 12. Mobile Moxie Mobile Page Test Also from Mobile Moxie, there is a great tool for mobile page testing called the Page-o-scope. This allows you to test the visibility of your web page - what it looks like on over 50 devices. To use it you would enter your URL and then choose the device. This allows you to compare to desktop while letting you see exactly what your content looks like on the device chosen. When it is on mobile, this can be really important when you're trying to understand CRO or when you're trying to understand how your pages are being seen by most clients and most customers that are visiting your site. You can then compare this to the data in Google analytics, where you can see the kinds of devices that are visiting your site. It can help you to prioritize design, or other technical changes that you should make, including what content should be placed above the fold. The pros? Eliminate manual mobile page testing - this tool shows you exactly how your page looks on mobile, allowing you to make the changes necessary for mobile users to have their best experience on their site Trending topics tools 13. G-Trendalyser G-Trendalyser is a tool that allows you to identify keywords from current trends within Google trends. So for instance, if you were to enter the query Beyonce you could then modify the search by US state or country. You can then see the kinds of queries that people are making around those topics right now. This is a topical example - but in July 2022 Beyonce released a new album, this has led to a lot of trending in searches related to Beyonce and her music. If writing content about Beyonce was part of your strategy, understanding trending topics in the now would help you plan content to use this traction for your organic growth. The pros? Completely free Understand content that will perform well for news related content and new, emerging terms 14. Question Hub Google Question Hub is a tool that provides a series of questions, which are not answered on Google search results. It uses aggregated data from search results to provide content recommendations. Google explains that the tool is “designed to identify contact content gaps online” which can be instrumental in making SEO gains. So the way that it works is that you would go to Google Question Hub and you would be able to enter some content to find out what information is and is not currently available online. Currently only available in the United States, India, Indonesia, and Nigeria, they're going to be expanding it to other areas soon. The pros? Identify content gaps online Get ahead of even search engines with new content around existing and new topics 15. Google Trends Google Trends allows you to track multiple topics across different regions. You can compare topics to see where people are talking about certain phrases in conjunction with one another and filter by region. This is useful for creating content that aligns with current affairs. The pros? Google's own data Keep eyes on multiple topics Gain insights from multiple regions Stay on top of trends, and write content that targets trends by region Keyword research SEO tools 16. Keywords Everywhere This cool Chrome extension will make it seem like you’ve got a sixth sense for seeing keywords. They will start popping up in all sorts of places such as Google search results and Google Trends. How does the extension work? It essentially gives you the ‘global’ (not geographically specific) search volume of keywords that appear on pages. The search volume, which is the amount of average monthly searches, lets you know how popular search terms are. And the higher the number, the better your chance of more people potentially finding your website or blog’s content on Google. Be careful though, as higher also means more competitive. If you’re a photographer, the search term ‘photography’ may have a high search volume, but it would be too difficult to rank for. The pros? Quick keyword volume check made easy 17. Also Asked Google’s People Also Ask section of the SERP provides an incredible resource for keywords, blog topics and segmentation that is useful for creating and improving content. Also Asked is a freemium tool that allows you to access this information in a program-attic way. So for a single query, you can have a look at which PAA questions are initially created, and then see in a tree diagram for which questions are created after that and after that. The pros? Great for featured snippet optimization Best used to refresh legacy content in line with new search intent 18. Semrush Keywords Magic Tool Though there are paid options, you can do a lot with a free account on Semrush, including researching keywords. With a free account, you can access the Keyword Magic tool to see ranking terms and more. The pros? Semrush is a reputable SEO tool - easy to use for beginners and pros alike Even with a free account there's a lot of keyword research you can do Cross channel tools for SEO 19. Wix QR Code Generator So this free QR Code Generator from Wix might not initially seem like an SEO tool but one of the great things about QR codes is that they allow you to unify real-world experiences with SEO or with website pages seamlessly, helping to make sense of the messy middle. From an SEO perspective, these codes can allow users to discover content within deep links and to reveal content that is highly targeted to the user. Users who discover content via QR codes are likely to search for that content again, tell people about it and to come back to that content via organic. So having QR codes available to your users will help your site or app SEO in the long term. And being able to create QR codes really simply, and easily can help you to increase the performance of print, experiential marketing and your digital activity overall. The pros? Makes QR codes easy to create and use, for all sorts of purposes Utilize QR codes for your SEO, and marketing efforts in general by increasing referral traffic and shares 20. Google.com in Incognito Using the incognito option in your Chrome browser makes you feel like a detective on CSI. But actually, it’s one of the greatest ways to get Google’s unbiased results page. When you use Google Chrome to surf the Net, you’re probably signed in with your personal email and you don’t regularly clear your browsing history or cookies. This means that Google knows a lot about you and your preferences. So when you open an incognito window, and you ‘Google’ something, it’s like browsing on a clean slate. This way you’ll get access to the impartial results, and you’ll be able to better suss out your competition. By searching ‘incognito’ you can check out the content that is currently ranking and understand if there is anything you can do to create something that is more complete, or more valuable to searchers. The pros? Free and easy to use, right from your browser Search results in real time Accurate search results free from your cookies and preferences 21. Zapier Crystal Carter, Head of SEO Communications at Wix, insists on adding Zapier here because she uses it all the time - whether it's for collecting SEO reporting data or for automating content distribution where possible. Zapier is the middle-ware. It allows you to switch the functionality of one API to another. For instance you can use Zapier to send information from your websites RSS onto social media, automatically. This can allow you to automatically share blog posts as social posts, without too much effort on your part. The pros? Automate content sharing Connect project management calendars for content creation and distribution SEO for social media 22. Sparktoro Created by Rand Fishin and Amanda Natividad, Sparktoro has a suite of tools to help you understand you understand the potential reach of social media partnerships and platforms across audiences. For SEOs this can be helpful in identifying potential partners for collaborations, link building, outreach and audience research. The pros? Stay on top of your social distribution Identify partners for content and link sharing collaboration Audience and intent research, beyond SERP and competitor analysis 23. Wix Social Share Preview Within your Wix CMS, you have a few ways to preview and modify your social shares settings. Your site will uses system defaults to create Open Graph (OG) tags for the content you share on Facebook, Twitter, and other social media platforms. The settings are also open to be tailored for single pages or in bulk: With the Wix Editor you can update single page settings in the social shares panel, for general OG tags and for Twitter cards as well. In the Wix Manager, under SEO Settings you can make bulk updates to social sharing cards based on dynamic variables for each of your page types. The pros? Integrated into your Wix site - easy to use Automate social shares Build your SEO with social shares, and the signals these send to boost your site's authority in search 24. Social Share Debugging Have you ever shared a post on Facebook and been confused about why the photo that was showing on the preview was different from what you could see on the page? Many of the major social sharing platforms have tools to help you understand where and when you have an error so that you can improve it. To use these tools, you simply need to copy and paste the URL for the page as a question in search, and you will get a how to on how the social platform is parsing the information. You can use this information to make improvements that will help your social performance and your SEO. The most relevant social share testing tools are: https://www.linkedin.com/post-inspector/ https://cards-dev.twitter.com/validator https://developers.facebook.com/tools/debug/ Pinterest Rich Pins The pros? identify errors with your social shares quickly - fix them before you harm your online brand reputation 25. Buzzsumo Buzzsumo is a great tool to find out how well your content performs on all social media channels. How does it work? You enter the web address of a piece of content, and it shows you how many shares you’ve got on Twitter, Facebook, Pinterest and Linkedin. You might think to yourself, “What does this have to do with my SEO?” You’re right, the links that you get from social media channels don’t have the same power as the links from external websites. But they do help bring more traffic to your site, and more traffic is awesome for SEO. In addition, if many readers share a certain piece of content, it means that they’ve enjoyed it and spent more time on your site. Again, a great SEO boost. Public notice: do not underestimate the power of social media. The pros? Understand how well your content performs on social media - and tweak it accordingly Helps you remember that social media should not be underestimated, even if you're pursuing a strong SEO strategy Image SEO tools 26. Wix Image Resizer The Wix image resizer tool allows you to upload and resize image files and then download them in JPEG, PNG, or gif formats. This is something that will help you with your image search optimizations. It can also help contribute to better performance with regards to page load and Core Web Vital by marking sure that your images are the right size for your mobile and desktop visitors. This in turn can also help with CRO and overall page experience. The pros? Put website performance and user experience first Quickly and easily resize images 27. Canva Google's Image search is an incredibly valuable part of the search experience. But how do you make images for businesses without many photos? What about team's who are working in less image heavy sectors, like law or finance? For these sectors, Canva can be an invaluable SEO asset for data visualization and story telling. Some of the most effective SEO opportunities in Canva come from the ability to use templates and resource to quickly create: Eye catching charts and diagrams Infographics Flow charts Image cards for testimonials Video templates The pros? Create resources, including media elements that might help your page rank in search even without a huge image bank. Great for DIY SEO and more advanced strategies. For Crystal Carter Head of SEO Communications at Wix, "Creating images and data visualizations using these tools can help you to increase visibility in Google image search and help you to gain ground with featured snippets." 28. Squoosh Recommend by Google, this is a drag and drop tool for reducing the file size of your images. This tool can also be used to save your images in modern file formats like Webp. The pros? Make use of modern file formats that prioritize website performance NLP & Entity SEO Tools 29. Knowledge Graph Checker Developed by Carl Hendy and utilizing Google’s Knowledge Graph API, this is a great research tool for understanding, utilizing and researching entities on Google’s Knowledge Graph. This information can help you to better manage your E-A-T and can support entity recognition in visual search. The pros? Discover unclaimed knowledge panels on search Identify visual search opportunities 30. Text Razor Demo Tool If your are new to entity SEO, then Text Razor’s Demo tool is a great place to start. Simply paste your content into their tool and they will assess the entity relationships within your copy. This information can help you to see how NLP tools are interpreting your content before you publish it. When working with clients this is a great asset to help you to show content improvements. You can test the content before you add keywords or entities and then compare the scores that you see after. This adds an additional layer of value to your SEO recommendations and helps you to produce more effective content. The pros ? Great for content optimization based on our understanding of entities and Google's use of NLP Wix SEO settings We can’t help but be biased, but this free tool is like a one stop shop of SEO tools. It basically has everything you need all in one place. After answering some simple questions, Wix analyzes in a few minutes the SEO state of your website, and automatically issues a personalized plan with simple steps to improve your Google ranking. Everything is covered by this user-friendly tool, from writing the optimal SEO titles and descriptions to filling in your image alt text. Plus, if you’ve got a personalized domain, you can easily connect your website to Google and get indexed in just a click. It’s so good, even our friends at Google are talking about it: “For the Wix users, this [Wix SEO] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” said Mariya Moeva. FAQ (Frequently asked questions) What is the best free SEO tool? This really depends on what specific part of SEO you want to use it for. It also depends on whether you're a beginner or more advanced SEO. Start with the Google tools like Google Search Console, then pick. strong keyword research tool, then opt for a tracking tool, followed by something that will help you improve your technical SEO. What's a simple SEO tool? This will depend on your level of understanding of SEO, but Google Search Console is intuitive to use and is a great place to start when trying to understand your site's performance on Google. Tools like Ahrefs and Semrush, come with lots of features, but if you start with the basics they can be simple to use and great for both initial DIY SEO efforts and more advanced strategies. What are some free SEO tools from Google? Google Search Console, Google Analytics and GA4 (paid versions also exist). Lighthouse and Page Speed Insights are also free. Google Trends is another free SEO tool. If you run paid campaigns on Google you can also use their Keyword Planner for free.

Bring your inspiration to life with a Wix website →   A luxurious resort in an enchanted location can be tempting, but without a professional hotel website your hotel business can quickly lose ground to competitors. With more travelers planning trips online, your site needs to work hard to earn their trust and inspire bookings. A well-designed hotel website is no longer optional—it’s a must for attracting guests and filling rooms. TL;DR: hotel website examples The article features 15 Wix-built hotel websites that show how strong visuals, clear layouts and smooth booking flows turn visitors into guests. From Eastwind Hotels’ Scandinavian charm to Joyà Zanzibar’s tropical elegance, each example uses full-screen imagery, consistent branding and engaging descriptions to bring the property’s atmosphere online. It also shares best practices like professional photography, mobile optimization, multilingual options and guest reviews. A visible booking button, live chat and simple reservation process keep users moving toward booking, while SEO and well-crafted content help hotels get found and stand out. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Hotel website checklist for owners Website feature to include What to do High-quality visuals Hire a professional photographer and use full-screen images or videos that highlight your property Prominent booking button Place a bright, contrasting button in a fixed position so guests can book from any page Streamlined booking process Keep forms short with only essential details like dates, guest count and room type Mobile-optimized website design Test your site on multiple devices and design mobile-first to capture on-the-go bookings Multilingual website options Add a language switcher for major guest demographics to reach international travelers Guest reviews Display ratings and testimonials on your homepage to build trust Live chat Add a chat widget linked to WhatsApp, Messenger or similar for instant guest communication Website SEO best practices Use location-based keywords so travelers find your site when searching for hotels in your area Storytelling content Share your hotel’s history, values and unique features to create a personal connection 15 hotel website design examples Eastwind Hotels Muun Landscape Hotel Outbuildings Joyà Zanzibar Varena Treehouse Playa Venao Hotel Resort Lazy Parrot Inn Kuckuck Sea Breeze Ballarat Premier Apartments Carlton Court Sol de Scottsdale Moonflower Belize Hotel Leavenworth  Guesthaus Vail 01. Eastwind Hotels Eastwind Hotels offers a peaceful, design-driven escape in the Catskill and Adirondack Mountains of Upstate New York. Blending Scandinavian mid-century style with the raw beauty of nature, each location—from the riverside serenity of Oliverea Valley to the cozy minimalism of Windham and the untamed charm near Lake Placid—delivers the perfect mix of comfort and adventure. Accommodations are thoughtfully designed, from geometric Lushna cabins and warm vintage suites to sleek modern guest rooms, all seamlessly connecting design with the surrounding landscape. The Eastwind website captures this vibe perfectly. Bold full-width visuals instantly draw you in with foggy forests, inviting A-frame cabins and beautifully designed interiors. The clean, open layout reflects the spacious airy feel of Eastwind’s properties. It’s easy to explore each location, discover amenities like saunas, fire pits and nearby trails or simply get lost in the experience. The design encourages you to scroll and imagine yourself there. One standout feature is how rooms are presented. On the Oliverea Valley page, each suite comes to life with moody high-quality photos and vivid descriptions—vaulted ceilings, private decks and vintage touches—giving you a real sense of mood and texture. Practical details are integrated seamlessly without disrupting the story. 02. Muun Landscape Hotel The Muun Hotel website welcomes you with a full-screen video that instantly immerses you in its calm, earthy world—lush landscapes, elegant interiors and soft natural light. The design feels effortless yet intentional, with a minimalist layout reflecting the hotel’s focus on nature, luxury and quiet retreat. A soothing palette of olive green and warm browns ties everything together, creating a grounded, tranquil feel. Navigation is smooth and intuitive. Booking a suite, exploring Celosía (the hotel’s restaurant) or learning about the region feels effortless. Constellation-inspired design touches add a hint of magic, while a floating chatbox keeps contact options—WhatsApp, Instagram, email, maps and more—always within reach. The About page doesn’t just inform, it tells a story. Through rich visuals and warm copy, it shares the heart of the hotel and the spirit of its location. From the moment you visit the site, you’re invited into Muun’s world of calm and understated luxury. 03. Outbuildings The Outbuildings Dorset website feels like stepping straight into the property. From the moment you land on the homepage, you’re wrapped in the rustic warmth and relaxed luxury that define the retreat. Sweeping views of the West Dorset countryside, glowing fire pits, outdoor copper tubs and cozy interiors invite you in. The visuals are rich but never overdone and the layout flows effortlessly, guiding you like a gentle walk through the property. The “About Us” page tells the story of a family transforming a derelict dairy farm into a unique retreat full of character. It’s the soul of the place brought to life through honest photos and warm thoughtful language. Room descriptions feel like personal invitations. The "Our Rooms" section is clear and inviting with detailed descriptions, simple pricing and clean visuals. From browsing to booking, every detail feels intentional. 04. Joyà Zanzibar This ethno-chic retreat located in Zanzibar delivers an immersive and visually captivating experience that instantly transports visitors to the resort’s idyllic setting. The Joyà Zanzibar site’s design is clean and modern, with enticing high-resolution imagery and video content that showcases the beauty of the resort and its surroundings. The user-friendly navigation makes it easy for potential guests to explore accommodations, amenities and activities with just a few clicks. Thoughtful details, like an easy-to-use booking process, clear call-to-action buttons and engaging content, guide visitors effortlessly from browsing to booking. The hotel site also highlights the resort's unique offerings, like local experiences, curated honeymoon packages and wellness options, which cater to the needs of their clientele.  Be inspired: Luxury website examples 05. Varena Treehouse Varena Treehouse is a one-of-a-kind retreat tucked away in the tranquil Varena District of Lithuania offering the perfect blend of nature and comfort. With a collection of beautifully crafted treehouses and cabins, each space combines rustic charm with modern amenities. From cozy spots like the East treehouse to spacious options for families or groups, every detail is designed to create an unforgettable stay. Surrounded by lush forest, guests can relax in hammocks, explore the outdoors or simply soak in the peaceful atmosphere. The Varena Treehouse website captures the essence of the retreat immersing visitors in the beauty of nature from the moment they land on the homepage. A tree-filled background sets the tone while the clean minimalist design lets the stunning visuals of the property shine. The site is thoughtfully organized making it easy to explore accommodations, learn about the treehouses and book a stay in just a few clicks. The "Treehouses" section offers detailed descriptions and gorgeous photos of each space giving visitors a real feel for their potential stay. Individual room pages highlight unique features and ambiance helping guests imagine their escape. Easy navigation and a simple booking process make planning hassle-free while the forest-inspired design creates a deep sense of connection to the retreat. 06. Playa Venao Hotel Resort Tourism websites  should show off the beautiful scenery of the areas they're featuring, and the Playa Venao Hotel Resort website does just that. This well-designed hotel website effectively conveys the unique appeal of this beachfront paradise in Panama.  Playa Venao lures visitors with tempting photos of palm trees, snacks by the pool and ambient nighttime lighting. If you want to  create a hotel website , make sure to read up on photography tips for beginners, or alternatively, hire a professional to do the job for you. The design is clean and visually inviting, with a focus on user experience that makes exploring the site both enjoyable and intuitive. This hotel website clearly promotes its strong TripAdvisor rating. This not only serves as a strong endorsement of the resort’s quality and guest satisfaction but also adds a layer of credibility that can significantly influence potential guests in their decision-making process. Read also:  How to start a business , How to start a hotel business , Hotel business names 07. Lazy Parrot Inn The Lazy Parrot Inn  boasts an effective hotel website design that combines user-friendly navigation with a visually appealing, cohesive design. The tropical theme, reinforced by the inviting images and a consistent color palette, perfectly captures the laid-back, inviting atmosphere of the hotel.  Additionally, the site is built with accessibility in mind, ensuring that all visitors can easily explore its offerings. Overall, the website's look and feel align seamlessly with the brand's identity as an eco-friendly, serene retreat. 08. Kuckuck Kuckuck is redefining hospitality in Germany with cozy Tiny Houses and glamping tents perfect for anyone craving a peaceful escape into nature. Each stay is set in a secluded spot—think farms, vineyards or historic estates—offering guests a chance to immerse themselves in stunning surroundings with total privacy. With 15 locations across Germany, Kuckuck invites visitors to step away from the daily grind and reconnect with nature all while enjoying modern comforts. The website greets you with a clean layout and stunning visuals that instantly draw you in. It’s simple to explore the accommodations, each with its own unique charm like panoramic windows in the cabins or the cozy appeal of glamping tents. Booking is effortless with clear calls-to-action and detailed descriptions that help you know exactly what to expect. There’s more to discover too. A shop lets you grab gift vouchers making it easy to share Kuckuck's magic with friends and family. 09. Sea Breeze The name says it all. The Sea Breeze  Mykonos website is a standout example of an effective hotel website that effortlessly captures the essence of luxury and relaxation that the property embodies. The site’s design is sleek and modern, with airy visuals that showcase the breathtaking views of the Aegean Sea and the luxe look and feel of the suites themselves. From the moment visitors land on the homepage, they are greeted with visuals that instantly transport them to the serene and picturesque setting of Mykonos. Sea Breeze proudly displays its excellent Booking.com rating directly on its homepage. This builds trust with potential guests and reinforces the property’s commitment to providing the best possible guest experience. By highlighting this rating, Sea Breeze Mykonos effectively communicates its reputation for quality and guest satisfaction, which can be a deciding factor for travelers when choosing where to stay. 10. Ballarat Premier Apartments The Ballarat Premier Apartments hotel website exudes elegance, perfectly capturing the luxurious and historic essence of this unique property. This sense of sophistication is largely thanks to the accommodation itself, showcased in large, high-quality photos that fill the page. Like the property, the site design artfully combines traditional centerpieces with contemporary touches, using a cohesive color palette that echoes throughout the site solidifying a unified and polished look. In addition, this hotel website is easy to navigate. Wherever you are on the site, the menu is never far away, with a fixed menu at the top of the page that ensures visitors can easily explore different sections. Additionally, a social bar on the side links directly to the brand’s main social media channels, making it simple for guests to connect with the property online. The seamless integration of the booking system, paired with clear CTA buttons, guides users smoothly from browsing to booking.  11. Carlton Court Situated in a peaceful location by the British seaside, this boutique bed and breakfast has a delicate and stylish website design. Their well-written copy includes a few carefully selected adjectives that stand out on the homepage and evoke a sense of coziness and luxury. In addition, clear imagery showcases the property's beautifully appointed rooms and lush gardens.  Taking the time to write good website content is a key step in the creation of any kind of website. In fact, Carlton Court has taken it a step further by creating a  free blog , offering potential guests extra information on the area. 12. Sol de Scottsdale Sol de Scottsdale is a prime hotel website example of how to effectively present vacation rental properties online. Each of Sol de Scottsdale’s individual properties is meticulously categorized into separate pages, complete with detailed descriptions and visuals, ensuring guests have all the information they need for planning their trip. This is particularly useful for families traveling with small children or large groups, or guests planning events like bachelorette parties to know very detailed specifics of each property. The integration of maps and insider tips about nearby activities further enhances the user experience. One nice feature is that the site offers direct booking discounts, encouraging guests to book directly and avoid third-party fees like those on Airbnb or VRBO. This keeps users on the page and gets them to convert directly to the hotel website.  13. Moonflower Belize At first click, Moonflower Belize ’s hotel website instantly captures visitors through the use of video in the hero fold, that showcases the best of Belize—from crystal-clear waters to vibrant flora. This video is more than just a background; it’s an invitation to experience the beauty and tranquility of the location, creating a powerful first impression that draws users in. Moonflower’s logo which is elegantly simple yet memorable, complements the overall aesthetic of the site. Its design reflects the natural beauty and relaxed vibe of Belize, using clean lines and a modern, minimalist style that aligns well with the website's theme. The logo is a visual anchor that reinforces the brand’s identity throughout the site and doubles as a home button to bring users back to the main page.  14. Hotel Leavenworth  Located in the heart of downtown Leavenworth, the Bavarian village located in Washington, Hotel Leavenworth is a unique gem, and like the property, their website beautifully captures the charm and warmth of its alpine-inspired setting. The web design is both elegant and functional, making it easy for visitors to navigate while offering a visually rich experience. From the moment you land on the homepage, you’re greeted with stunning imagery that showcases the hotel’s picturesque surroundings, instantly evoking the cozy, welcoming atmosphere of Leavenworth. The "Book Now" button is prominently displayed in the top fold, making it easy for visitors to check availability and secure their stay without hassle. This straightforward approach to booking is a testament to the website’s user-friendly design, which prioritizes ease of use and convenience. On top of this, the hotel website effectively highlights the hotel’s unique offerings, such as its proximity to local attractions and its charming, well-appointed rooms. Through their use of detailed visuals and descriptions, potential guests can get a real sense of what to expect during their stay. This use of visuals enhances the overall aesthetic of the site and serves as an important tool in helping guests make informed decisions. 15. Guesthaus Vail Blending luxury with accessibility, Guesthaus Vail is one of the best hotel websites that succeeds in mirroring the upscale yet welcoming vibe of the property itself. Upon arrival, visitors are immediately immersed in the elegance of the location through a captivating video banner that showcases the breathtaking scenery of Vail. What sets the Guest Haus Vail website apart is its attention to detail in showcasing the property’s luxurious amenities and accommodations. A particularly nice feature for those trip planning is to see a clear amenities menu with all that the hotel offers including breakfast, a free shuttle and free parking. High-resolution photography and detailed descriptions provide visitors with a clear picture of what they can expect during their stay, from the opulent interiors to the stunning mountain views.  Best practices for spot-on hotel website design High-quality media features:  Images and videos are vital in setting the tone of your unique hotel. Lure in customers with fullscreen shots and other striking visuals. Use a professional photo gallery for sharp images, arranged in an eye-catching  website layout . You can use this image resizer tool , to make photos look their best.  Learn more about parallax scrolling Intuitive user experience: Make sure visitors can easily  navigate your website  by opting for a familiar and simple website structure. Use a well-labeled menu to help visitors reach the desired page easily. If site visitors have a hard time looking for the reservation page, you’re likely to lose potential customers. Really consider the different  parts of your website  to get this part right. Prominent booking button: Your main goal is to get visitors to make a reservation, right? With this type of  service business  website, you want to make it as easy as possible for them by ensuring that your online scheduling  button is highly visible (as well as choosing the  best scheduling software ). Play around with your website color schemes, picking a bright shade for your button that contrasts with its surroundings, making it stand out. You can also pin the element to the screen so that the button stays fixed even when visitors scroll down your site. Live chat: Guests are much more likely to inquire about booking a room if they can easily contact you. Adding a  live chat  widget to your site can help visitors feel welcome. You’ll also be able to provide them with all the information they need and form real connections with them before they’ve even stepped foot in the door. Simple online booking: Ensure an easy and seamless booking process by crafting a clear, to-the-point interface. Minimize the number of steps required, sticking to the crucial details like check-in and check-out dates and number of guests. Take note that visitors asked to fill in a never-ending online form are likely to give up midway. Mobile optimized: Many of your site visitors are likely to be booking from their smartphones. To stay on top of your game, make sure your website is mobile-first, with clear navigation and booking options from any mobile device. Using a hotel website template will set you off in the right direction for this — check out these best hotel website builders. Multilingual option: In the hotel business (as well as other types of businesses ), customers are likely to come from all over the world. That’s why building a multilingual website is recommended in this industry, as it can expand your chances of getting bookings from a global audience. Online testimonies: Including real reviews by satisfied customers on your website will make you seem more reliable and set a positive impression. Another person's honest opinion can sometimes be more convincing than any business's best marketing efforts. SEO best practices: Imagine prospective travelers planning their getaways, and when they start looking they're likely to type "best hotels in (insert your city)" into their Google search. By implementing specific keywords like this into your hotel website, you can improve your chances of ranking on search engines and driving traffic (and travelers) to your hotel website. Learn more: How much does a website cost , Service business ideas , How to plan a website Best hotel website design examples FAQ What features should a hotel website template include? A good hotel website design template should make it easy to showcase your property and guide visitors to book. Look for clear booking buttons, high-quality image galleries, mobile-friendly layouts and space for guest reviews. The best hotel templates also include room details, rates and contact information in a clean, easy-to-navigate format. What should a hotel website have? A hotel website should include essential features like an online booking system, detailed room descriptions and high-quality images to attract potential guests. Clearly display contact information, location details and a map for convenience. Incorporate customer reviews or testimonials to establish trust and credibility. Make sure the site is mobile-friendly, loads quickly and provides a seamless user experience. Why is hotel website content important? Hotel website content is important because it serves as a first impression for potential guests, showcasing what makes your property unique. Well-crafted content provides essential information like room details, amenities and local attractions, helping visitors make informed booking decisions. High-quality visuals and engaging descriptions create a compelling experience that builds trust and credibility. By incorporating clear calls-to-action and SEO-friendly content, your website can effectively attract, inform and convert guests. How do hotels attract more customers? Attract more guests to your hotel with a seamless online experience. Start with a mobile-friendly, well-designed website that makes booking easy and intuitive. Use social media and online ads to reach a wider audience, and offer promotions or special packages to drive direct bookings. Build trust by delivering excellent customer service and encouraging positive reviews. Partner with local businesses and highlight nearby attractions to enhance your guests' experience and increase your hotel's visibility. Which website is best for hotels? Wix is an excellent choice for hotel owners looking to create a professional website with ease. It offers a variety of customizable templates tailored specifically for hotels, allowing you to highlight your property's unique features.

Who knows you like nobody else does? Who plays a discreet, yet decisive role in your photography career? No, we’re not talking about your beloved mother. But rather, your 'About Me' page, a widespread but often neglected part of a photography website, or any website for that matter. With the frenzy of selfies on Instagram, any attempt to talk about yourself has become somehow suspicious. It shouldn’t. Actually, when you’re running a business , it’s considered good practice to show your clients who you are, how you work and what your values are. This is especially true when you’re offering a service and don’t necessarily have something tangible, like a product, to show in order to convince potential customers. When well-conceived and well-written, a photographer's bio expresses your personality in such a way that a potential customer will want to choose you – you, and not the next result on Google. Sometimes it’s hard to find the right words when you actually need to say something smart and inspiring about yourself. And if you do, you don’t always know how to shape it in a professional way that will get your potential clients excited. This is why we’ve collected the most important guidelines for optimizing your 'About Me' page - both in terms of content and design. Additionally, you’ll be able to get inspired by amazing photographer bios created by Wix users. 10 tips for a great photographer 'About Me' page: Remember that less is more Look your best Get in front of the lens Become a movie star Storify your narrative Share your passion Let your actions speak Mind the language Tell Google who you are Encourage immediate action   01. Remember that less is more As one of the most important parts of your portfolio , it is imperative that your photographer 'About Me' page appears on your website menu . This practice is a must regardless of whether your bio has a dedicated page or appears as a strip on your one-page website . In any case, your visitors shouldn’t have to click more than once before finding it. Simplicity is the key word here, also when it comes to naming your page. The best practice is to go for 'About' or ‘Bio,’ which are the most widespread, and thus the most identifiable. Names like ‘Skills’ or ‘Info’ could be confused with your ‘Services’ page or your ‘Contact’ form, so it’s best to avoid them. When arriving on your page, visitors should face a clear and informative headline. A single-line phrase like “Meet Henri Quart-Tiers” is perfect for telling your visitors what they should expect to find on the page. You can also go for something along the lines of “Zoom in on Henri Quart-Tiers,” if you want to take the photo metaphor to the next level. In any case, make sure that the tone of this headline and of the first sentences is welcoming and conversational, since you want to intrigue your readers and make them eager to get to know you better. Pro photographer bio example:  Take a look at the quote below to see how Robert Stephens  managed to summarize the essence of his work in just a few words. “Photography is my passion - nature is my refuge. Combine the two, and that is where I am most at peace.” Pro 'About Me' photographer example:  You can also follow Martin Olson ’s steps and take a minimalist approach on your entire bio page.   02. Look your best   The fact that an 'About Me' page is mostly made up of text doesn’t mean that you should neglect its design. Just like any other part of your photography website, this section needs to look impeccable and professional. First, make sure all the visual elements are aligned with the atmosphere of the rest of your site, from the header to the footer , colors and fonts. Incorporate some dopamine colors  and use complementary colors  that fit what you wish to transfer to your visitors. Speaking of fonts, it’s highly recommended to opt for a basic one in order to keep your typography  as clear and legible as possible. Most exotic fonts are hard to read, for your viewers and their browsers alike. For the same reason, avoid exclamation marks and all-caps writing. Consider these professional fonts . Finally, when the design and text are ready, make sure to review the final result on several devices before publishing. Notably, you’ll want your ‘About’ page to be like the rest of your site: fully mobile-friendly. We can’t stress this point enough, since nowadays more than 50% of Internet traffic comes from smartphones and tablets. These users may have small screens, but they have big expectations that you need to meet. Pro photographer bio example:  Most photography website templates  include a mobile-friendly, professionally designed 'About Me' page that you can easily customize.   03. Get in front of the lens   You know what they say: the shoemaker’s children always go barefoot. While you can easily capture an alluring silhouette in the street or take a glorifying portrait of any client, you might have a hard time taking self portraits. Sound familiar? Like it or not, you’ll have to conquer your shyness, as people find it easier to trust a service provider after seeing their face. This is especially true when that person is about to enter an intimate life event like their wedding, the birth of their child or a birthday. So make sure you put an engaging and flattering picture of yourself on the 'About Me' page of your photography website. Black and white or color, in a studio or in front of a landscape… All variations are equally good, as long as the picture conveys your photography style and clearly shows your face – and no, a snapshot of you hiding behind a camera is not an option! Pro 'About Me' photographer example:  The portrait displayed on Edwin A. Edou ’s bio page allows visitors to put a face on the person behind the camera as they read his story.   04. Become a movie star   Video has been one of the largest photography trends in recent years, and can also be found on ‘About’ pages. Because it’s animated, a video is naturally more engaging than any other kind of content. Furthermore, if you’re not a natural born writer, telling your story in front of a camera might flow more naturally than typing on a keyboard. The same goes for your visitors, who may prefer watching a video rather than reading a chunk of text. Finally, as a professional photographer you know all about the right angles and lighting to make any subject shine. There are many different types of content you can include in your ‘About’ page video. One option is to tell your story in an interview format. You can also insert samples of your most remarkable images to get your viewers eager to see more of your portfolio. Another nice addition is to share behind-the-scenes footage of your photoshoots, such as directing a bride as she poses for the camera (if you’re a wedding photographer), climbing a cliff (if you’re a travel photographer), or setting up the lighting in your studio (portrait photographer). The more you show how you actually operate, the easier it will be for potential customers to imagine themselves working with you. Once you have your script ready, simply switch your camera from the “Photo” to the “Record” mode, and add Wix Video to your portfolio. Pro photographer bio example:  In this beautiful video, Tony Salvagio shares his inspiring story, examples of his work and footage of his shooting sessions - all in just over two minutes. 05. Storify your narrative   There are many different formats you can go for when writing your bio . However, the most recommended, based on today’s internet standards, is the story told in the “I” form. You’ve probably heard about the marketing trend of storytelling, which consists of brands switching from the traditional advertising pattern (“Buy our drinks because they taste better!”) to a more elaborate narrative (“Our unique drinks were created in 1886, in the charming city of Atlanta…”). Why? One theory is that it echoes those warm memories of when, as a kid, your parents used to tell you stories in bed, just before falling into the arms of slumber. To set you on the right path, make sure your text answers all the following questions: who you are (name, hobbies, etc.), your professional background, where you’re located, what you’ve achieved (prizes, clients, etc.), why you enjoy what you do, and how you can help potential clients. An important tip for this last part: make sure you don’t repeat the same offers as your photography services page, but rather explain what makes you truly unique within a huge market of photographers. As for the tone you should adopt, try not to sound too rigid. While you shouldn’t write like a teenager on TikTok, your readers must get a sense of your personality. Secondly, don’t brag. Even if you’re a super sought-after photographer, visitors want to read about your current challenges, because they’d like to know that you’re the kind of person who’s always eager to excel in order to satisfy their needs. Finally, don’t write a short novel. Good 'About Me' text should be 150 to 200 words long, broken into a few paragraphs in order to lighten up the page. Pro photographer bio example:  If you don’t feel comfortable crafting a structured narrative, take a look at this original example by KARY Photography , who included a series of random facts on the 'About Me' page of her photography website. 06. Share your passion   There’s no need to sound like a presidential candidate, but presenting your work ethics in the 'About Me' page is always a bonus. This practice shows that you’re not a “mercenary” photographer, executing dirty works for pieces of green paper, but a committed and passionate professional. You’re good at what you do because you love it. And if you love it, it’s because you believe in it. Don’t resort to super fancy words or jargon that most visitors won’t understand. You can simply share your personal motto, a quote that drives your inspiration, a short paragraph about your life philosophy or a list of your favorite books, countries or meals. In other words: show more of the brilliant and creative person behind the stunning photos on your site. 07. Let your actions speak   “We are what we repeatedly do.” If Aristotle said so, then it must be true. Your achievements should occupy a major part of your 'About Me' page. In which prestigious magazines has your work been featured? Which photography contests have you won? Have you worked for well-known companies? If so, don’t forget to mention it. You can also put a badge of the recognized professional associations that you belong to. For the same reason, insert a few testimonials from satisfied clients. It’s a great SEO boost and it tells a lot about your credibility, reassuring potential clients that if people have trusted you in the past, they can too. Pro 'About Me' photographer example:  In addition to writing a short paragraph about his vision and professional career, Demas  has included a selection of top brands he’s worked with and a list of press coverages on his bio page.   08. Mind the language   Needless to say, spelling and grammar mistakes are an absolute no-no. People are very good at noticing typos, and once they spot one they may quickly lose trust in you as a professional. This is why it is so crucial to double, triple-check every single sentence. To be on the safe side, ask a few friends to go over your copy before hitting the Publish button of your favorite website builder . While you might be based in a non-English speaking country, the power of Google’s algorithm might bring you visitors from anywhere in the world. With this in mind, it’s recommended to have an English translation of your photographer ‘About Me’ page, especially if you operate in a location that attracts a lot of tourists. Ideally, you should have this copy reviewed by a native English speaker to ensure that there are no mistakes that might harm your brand. Pro 'About Me' photographer example:  Brazillian photographer Marcos Amend  has created a multilingual website  that allows both his local and global audiences to learn about his story and work.   09. Tell Google who you are   The more (relevant) textual content you put on your photography website, the higher your website is likely to rank in search engines’ results. And your ‘About’ page is no exception. Granted, it rarely appears in search results unless it’s voluntarily searched for. Yet, it still serves your website’s overall SEO. Because of this, you’ll need to add your most notable keyword at least once or twice in your photographer bio, and remember to fill the page’s title and meta description. For the page title, simply follow the regular pattern, which is:                  About [Your Name] | Location (optional) | Website or business name                                                                     or                  [Your Name] Bio | Location (optional) | Website or business name As for the description, you only have 150-160 characters, so you’ll have to be succinct. Write a brief summary of who you are as a photographer, including your specialties and location.   10. Encourage immediate action   Last, but not least, a professional photographer ‘About Me’ page is not complete without a button that converts your visitors into clients. So don’t forget to add an explicit call-to-action at the end of your section, with a link to the most relevant page on your site. For example, if you mostly work with companies or creative agencies, add a link to your contact form to start talking business. On the other hand, if you’re an event or a wedding photographer, a link to your bookings page is an absolute must. Pro 'About Me' photographer example: This beautiful online photography portfolio template  includes a CTA leading visitors to book a session immediately after reading your bio. Benefits of an 'About Me' page A well-crafted 'About Me' page on a photographer's website serves as a valuable tool for connecting with potential clients, establishing credibility, and showcasing their unique personality and photographic style. Here are some key benefits of having a strong 'About Me' page: Establishing credibility:  An 'About Me' page provides a platform for photographers to share their professional background, experience, accomplishments, and certifications. This information helps potential clients understand their expertise and the value they bring to their photography services. Building trust:  By sharing their personal story, passions, and inspirations, photographers can create a more personal connection with potential clients. This connection fosters trust and makes clients feel more comfortable working with the photographer. Showcasing photographic style:  An 'About Me' is an opportunity for photographers to articulate their unique photographic style and approach to capturing images. This helps potential clients understand whether the photographer's aesthetic aligns with their desired style for their project. Differentiating from competitors:  In the competitive world of photography, a well-crafted 'About Me' page can set photographers apart from their competitors. By highlighting their personality, experiences, and unique approach, photographers can attract clients who resonate with their brand. Enhancing SEO:  An informative and engaging 'About Me' page can improve a photographer's website's search engine optimization (SEO), potentially increasing organic traffic and attracting more potential clients through search engine results. Nurturing relationships:  An 'About Me' page can serve as a starting point for establishing relationships with potential clients. By sharing their story and personality, photographers can make a positive first impression and encourage further engagement. Enhancing brand consistency:  A cohesive page aligns with the overall brand messaging and tone of the photographer's website. This consistency reinforces the photographer's brand identity and creates a unified experience for visitors. Building a stronger online presence:  A well-written 'About Me' page contributes to a photographer's overall online presence, making them more visible and discoverable to potential clients seeking their services. Encouraging client inquiries:  By showcasing their expertise, style, and personality, photographers can inspire potential clients to reach out and inquire about their services, ultimately leading to more bookings and business opportunities.

Some websites leave us slightly disoriented, struggling to find the section we were looking for. Then there are those that feel like an effortless browse, as if one button intuitively leads us to the next. When deciding to create a website , the different elements of the page should come together in guiding visitors through your site seamlessly and with ease. One element that plays a decisive role in the user experience of your site and greatly affects navigation, is the menu. TL;DR: outstanding website menus A well-designed website menu does more than list your pages—it shapes how visitors explore your site and interact with your brand. We highlight websites that use navigation in smart, engaging ways. From sleek minimalist layouts to bold, creative menu designs, these examples show how the right structure and style can guide users effortlessly and leave a lasting impression. These menus offer practical ideas for improving usability, showcasing your brand and keeping visitors moving in the right direction. How we chose these website menu examples Criteria Why it matters Ease of navigation Menus help users quickly find key pages without confusion. Mobile responsiveness Navigation stays functional and user-friendly across all screen sizes. Visual clarity Clean layouts, readable fonts and thoughtful spacing enhance user experience. Brand consistency Menu style, tone and structure align with the site's overall identity. Strategic hierarchy Items are organized to highlight key actions and guide user flow. What are website menus? A website menu is a series of linked items that serve to foster website navigation between the different pages or sections of a site. There are several kinds of menus, depending on the website’s content and design. The main types of website menus are: Classic navigation menu: This most widespread kind of menu is placed in the website’s header, typically as a horizontal list with anchor links. Sticky menu: Also known as a fixed or floating menu, this menu stays put as visitors scroll down the site. These are ideal for long-scrolling pages. Hamburger menu: An icon made up of three horizontal stripes that opens up into a menu once clicked. This design convention is rooted in mobile navigation design, but is widely used on desktop as well. Dropdown menu : A menu in which a list of additional items opens up once visitors click on, or hover over, one of the menu items. This option is suitable for websites with a lot of content. Sidebar menu : A list of menu items that’s located on the left or right side of a webpage. Pro tip: On websites with abundant pages, a classic menu is often enhanced with breadcrumbs and breadcrumb navigation, helping visitors keep track of their location. A minimalistic option for sites with lengthy content is a status bar , which indicates to the user where they are when making their way through a specific page. 9 outstanding website menus Below are these examples of website menus, built with Wix. They represent versatile and creative uses of the menu in terms of both their website navigation and design. Here they are, for your inspiration: Yang's Place William LaChance I Love Dust Calvin Pausania Ruby Love Doris Liou Adva Santo Liron Eldar-Ashkenazi Roee Ben Yehuda 01. Yang’s Place : On-brand menu that’s easy to access Chinese restaurant Yang’s Place’s website is fully branded with its logo appearing on the first fold, on the website’s header, and again in its fullscreen menu. The logo on the header stays fixed throughout all of the different pages, leading visitors back to the homepage–a great practice for improving user experience. This menu is accessible from both in form of a hamburger menu (which opens into a fullscreen, and a geometrical website layout of photographs and text boxes on the homepage. 02. William LaChance : An animated long scroll menu While there is a classic sidebar menu on this artist’s portfolio, there’s also an additional one made up of images and video boxes that glide into view as we scroll down the page. This menu utilizes website animations and bright, vivid colors to grab visitors’ attention. This loud and colorful scroll complements the much simpler sidebar, allowing for an interactive browsing method alongside a more straightforward one. Unlike the animations, which are only on the homepage, the sidebar stays put on all of the website’s inner pages as well. 03. I Love Dust : A menu split up across all corners of the screen This graphic design agency’s website puts on quite the welcoming show, with a fast-paced, fullscreen video that’s a showreel of the studio’s work. In contrast, the website menu remains simple and static, with a different menu item in each corner of the screen. 04. Calvin Pausania : A full screen menu that makes a statement As an online portfolio , Calvin Pausania’s website launches into a dynamic, full screen video upon opening his site. After clicking the “Enter” button on the homepage, six menu items appear front and center in big white letters. The particular use of this type of typography as well as the website menu placement on the screen is bold and captivating. 05. Ruby Love : A dropdown menu for an eCommerce site While specializing in period protection apparel, Ruby Love is a business that offers a plethora of essential items, from underwear to sleepwear and swimsuits. As a result, Ruby Love’s eCommerce website requires a system that organizes and categorizes its many different items. Thus, the site’s is a perfect fit because it populates a dropdown menu for each option. Stay in the know - Subscribe to the Wix blog  for a weekly dose of web design tips and trends. 06. Doris Liou : An illustrated menu with surprise animations This illustration portfolio is filled with hand-made drawings by California-based artist Doris Liou, making its illustrated header menu feel right at home. The menu icons are drawn in pencil, with a small newspaper for the “Illustration” page and a flower for “Social Media.” When the menu icons are hovered over, colorful animated gifs sneak in and bring them to life. Thanks to another hover effect over the illustrator’s name, we encounter a cheerful little character that’s floating around. That same friendly face also stars in the site’s favicon, tying it all together and adding to the portfolio’s branding and visibility. 07. Adva Santo : Interactive sidebar that’s on brand The website menu on this online design portfolio by Adva Santo is both unique and interactive. The orange, black and white menu colors align with the rest of the website color scheme. When clicking on the different menu items, a line appears on top of the button that creates a “crossed-off” look and allows for a playful and interactive experience. Other parts of the site also show scribbles and handwritten fonts that compliment the menu's “crossed-off” element. 08. Liron Eldar-Ashkenazi : A menu that’s small yet powerful Upon arrival, this website greets visitors with a bold one-liner across the menu bar: “I am Lirona and this is what I do best.” The quote remains at the top on all the pages, which creates consistency. Liron Eldar-Ashkenazi’s minimalist design website menu includes an “About Me” page and an online store entitled “Shop.” The designer has simplified the number of menu options, allowing the user to navigate the full site more easily. 09. Roee Ben Yehuda : A menu split into four corners letting the art take center stage Roee Ben Yehuda states that the goal of his work is to "merge tradition and contemporary design," and his website reflects just that. The site has a clean design with generous amounts of white space which lets his artwork shine. The website menu is split into each corner of the homepage, bringing the artistic objects to the forefront. The earth-tone colors complement the natural materials, and the uneven splits of his site images carefully blend together, resulting in a distinctive look. Website menu navigation best practices Website menu navigation plays a crucial role in user experience, guiding visitors through your website and ensuring they can easily find the information they seek. Effective menu navigation should be clear, consistent and user-friendly, making it effortless for visitors to explore your content and achieve their goals. Here are some key best practices for website menu navigation: Simplicity:  Strive for a simple and intuitive menu structure that is easy to understand and navigate. Avoid complex hierarchies and excessive menu items, as this can overwhelm users and make it difficult to find the desired content. Consistency:  Maintain consistency in menu placement, labeling and behavior across your website. Use familiar terminology and conventions that align with user expectations, making it intuitive for visitors to navigate regardless of the page they are on. Visual hierarchy:  Employ visual cues to establish a clear hierarchy among menu items. Use different font weights, sizes and colors to differentiate between primary navigation categories, subcategories and individual links. This visual organization guides users' attention and facilitates easy scanning. Mobile optimization:  Ensure your menu navigation is optimized for mobile devices. Use responsive design principles to adapt the menu layout and interaction to different screen sizes and touch-based input. Consider using expandable menus, hamburger menus or hamburger menu alternatives for smaller screens. Contextual navigation:  Provide context-sensitive navigation options that are relevant to the current page or section of the website. This could include related content suggestions, breadcrumbs or quick links to frequently accessed pages. Accessibility:  Make sure your menu navigation adheres to accessibility guidelines. Use proper color contrast, clear font styles and alternative text for menu items to ensure it is accessible to users with visual impairments. Regular evaluation:  Regularly evaluate the effectiveness of your menu navigation through user testing and analytics. Gather feedback from users and monitor metrics such as click-through rates and bounce rates to identify areas for improvement. Seek inspiration:  Stay updated with current trends and innovations in website navigation. Observe how other websites with similar goals and target audiences approach menu design and consider incorporating effective elements into your own navigation structure. Website menus FAQ What is the menu tab on a website called? The menu tab on a website is typically referred to as the "navigation bar" or "navigation menu." It is a horizontal or vertical bar located at the top or side of a website that displays links to the main sections or pages of the website. What makes a good website menu? A good website menu should be: Clear and easy to understand: The menu should be simple and intuitive to navigate, with clear labels and a consistent organization. Relevant to the content: The menu items should be relevant to the content of the website and should help users find the information they are looking for. User-friendly: The menu should be easy to use, with a consistent design and behavior across the website. Mobile-optimized: The menu should be optimized for mobile devices, with responsive design principles that adapt the layout and interaction to different screen sizes and touch-based input. What should be included in a website menu bar? The specific items included in a website menu bar will vary depending on the website's content and goals, but some common items include: Home: A link to the homepage of the website. About: A page that provides an overview of the website or organization. Products or Services: A page or section that lists the website's products or services. Blog: A page or section that lists the website's blog posts. Contact: A page that provides contact information for the website or organization. How should a website menu be organized? The organization of a website menu should be based on the website's content and structure. A common approach is to use a hierarchical structure, with primary navigation categories at the top level, subcategories in the middle level and individual links at the bottom level. Here are some additional tips for organizing a website menu: Keep the menu short: Aim for a menu that is no more than 7-9 items long. Use clear and concise labels: Make sure the labels for each menu item are clear and concise, and avoid using jargon or technical terms that users may not understand. Use visual cues to differentiate menu levels: Use different font weights, sizes or colors to differentiate between primary navigation categories, subcategories and individual links. Consider using a dropdown menu: Dropdown menus can be used to save space and avoid clutter when there are a large number of items in a subcategory. What is website navigation? Website navigation is the system that helps users move through a website and find what they’re looking for. It includes menus, links and other design elements that organize the site’s content. Good navigation is clear and intuitive, making it easier for visitors to explore pages, gather information or complete actions like purchases or sign-ups. What are the types of website navigation? Horizontal navigation : A bar across the top of the page displaying main categories. Vertical navigation : A list of menu items on the side of the page, useful for sites with many subcategories. Dropdown navigation : Submenus that appear when you hover over or click on a main menu item. Footer navigation : Links located at the bottom of the page for essential information. Hamburger menu : A compact icon that expands to show navigation options, commonly used on mobile devices.

Shopping small today often means being able to pay with a tap, a swipe or a click. For any small business owner  learning how to start a business , a sound payment acceptance strategy is essential. But behind those seamless transactions lies a complex world of technology, consumer expectations and rapid changes shaped by both global and local trends. For more than 20 years, Moneris  has been at the forefront of this evolution, helping Canadian businesses adapt to everything from eCommerce and mobile payments to the latest in AI-driven fraud prevention. As a leading payment solutions provider—and a valued Wix channel partner—Moneris is dedicated to supporting small businesses at every stage of their growth. Wix’s Sean Barkulis, an SMB online commerce  expert and global partnerships leader, has spent his career empowering small businesses with digital technology and innovation. Sean sat down with Mia Huntington , Chief Sales and Marketing Officer (CSMO) at Moneris and a payments industry veteran, to explore her insights on the changing payments landscape, the challenges facing small businesses and the opportunities that new technologies and industry partnerships can offer. From alternative payment methods to omnichannel commerce, Mia shares her perspective on what’s shaping the future—and how solutions like Moneris Total Commerce  are empowering Canadian merchants to thrive in a digital-first world. Servicing SMBs? Show them how to build a website  to grow their business online. The future of small business payments Sean Barkulis: Great to have you here, Mia. Let’s get right into it. How do you see the small business payments landscape evolving over the next three to five years, both globally and specifically in Canada? Mia Huntington:  Thanks for having me, Sean. Great first question. The world of payments is changing fast, and businesses both in Canada and abroad are right in the middle of it. With the ever-changing expectations of consumers, businesses are navigating a rapidly evolving landscape shaped by several key industry trends, from the acceleration of eCommerce and mobile commerce (mCommerce) to AI in eCommerce  and new regulations. These shifts present both challenges and significant opportunities. Staying ahead of these trends will be critical for small businesses, making it essential to have a partner like Moneris who understands the market and can help these businesses remain competitive, adapt quickly and position themselves for growth. One thing is clear: eCommerce and mCommerce are here to stay. Today’s customers expect to find businesses on the web , not just in a physical location. Being visible online isn’t just a nice-to-have; it’s essential for long-term success.   Today, it’s impossible to talk about the future of commerce without talking about AI. While AI isn’t new, it’s becoming more useful and accessible every day. At Moneris, we’ve leveraged AI for several years , helping to speed up decision-making when onboarding new businesses, assessing fraud risk on transactions and more. Generative AI presents new opportunities to drive improved automation and efficiency for fraud detection and prevention, not just for Moneris, but also for the businesses it supports. With the onset of Real-Time Rail (RTR), for example, AI will become critical for fraud prevention, enabling the ability to detect fraud quickly and accurately. We see AI becoming more accessible to small businesses, offering powerful tools to help streamline operations, improve customer service and create more personalized shopping experiences. Platforms like Wix’s AI website builder  and its online commerce and booking tools already make it easier to build smart, professional websites, and we expect even more innovation in this space. It’s an exciting time, and we see these technologies helping small businesses work smarter and scale more efficiently.  In Canada, we are seeing progress on the regulatory work to lay the groundwork for RTR and Open Banking, called Consumer-driven Banking (CDB) in Canada. These offer meaningful improvements to everyday processes, such as getting paid faster, issuing real-time refunds and reducing fraud, which will help with cash flow, provide better experiences to consumers and reduce risk for both businesses and consumers. SB: What do you believe are the biggest pain points that SMBs face today when it comes to payment processing, and how can the industry provide better support? MH: Small businesses today want a solution that works seamlessly, meeting their customers where and when they want—in-store, online and on mobile channels. And they want to do this while managing their business efficiently, reducing complexity and eliminating manual processes. With so many choices and a fragmented market, it can feel overwhelming. They want a solution covering as many bases as possible from a single source with little friction, but many end up attempting to stitch solutions together unsuccessfully. This is where Moneris Total Commerce  (MTC) comes in. We partnered with Wix  to create a solution that brings everything together in one place: website, inventory, bookings, in-store and online payments, customer data, business insights and more, taking the stress out of managing payments and business operations. Small businesses want a solid, seamless out-of-the-box experience, and MTC delivers a complete, ready-to-use solution that’s designed to grow with them and create a smooth experience for both the business and their customers.   At Moneris, we support our customers by focusing on the full customer journey. With Moneris Total Commerce, we’re helping small businesses simplify operations, save time and deliver better experiences—every step of the way. Source: Moneris.com SB: What role do you see alternative payment methods (e.g., digital wallets, BNPL, real-time payments) playing in how SMBs accept payments, and how can the industry address this? MH: Today’s customers expect more flexibility and choice in how they pay, whether that’s using a digital wallet, splitting a purchase into installments or paying in real time. For small businesses, keeping up with these expectations is key to staying competitive and delivering a great customer experience. When we talk about delivering a commerce journey for merchants, it’s not just about one solution to fit all needs. It’s about variety—leveraging strong partnerships and value-added services to deliver on a customer-centric design. Whether it’s services like fraud prevention tools (ie. 3D-Secure or Multi-currency), or alternative payment methods like Buy-Now-Pay-Later solutions (ie. Visa installments), giving choice is critical to delivering on that commerce journey.  As the APMs market grows, we continue to evolve our offerings. These APMs are essential to meeting consumers’ and businesses' evolving needs. Consumers are increasingly digital-first, and we need to help enable businesses with the right tools to address various payment methods and convenience. By integrating APMs like Visa installments into our current Moneris Total Commerce (MTC) solution, we offer the flexibility businesses seek. It’s our goal to ensure businesses using MTC have a solution that provides consumers with a seamless, flexible checkout experience across all channels to help boost conversion and customer satisfaction.  Beyond what we offer, Wix also has many eCommerce options to meet the wide variety of merchant needs for their business. Whether that’s reservations, recurring payments, ticketing or other services, together, it allows us to provide the most robust omnichannel commerce solution  in the market today. The importance of omnichannel commerce SB: How has consumer behavior changed in recent years, and what does that mean for SMBs that only operate in a single channel (only online or offline)? What about the businesses that serve SMBs? MH: Consumer behavior has evolved significantly over the past 10 years and accelerated considerably in the last five. The rise of smart devices and mobile experience, the desire to always be connected, and the digital-first lifestyle have shifted consumer expectations around convenience, security and personalization. Using smartphones or other mobile devices to shop or make purchases via browser or in-app has become quite common and has only accelerated.  Looking back at the COVID-19 pandemic, we saw a massive uptick in eCommerce with lockdowns and other restrictions. That also led to a dramatic change in consumer behavior around things like tap to pay (contactless transactions). Before the pandemic, we saw tap limits of $100 per transaction. In a world where people were afraid to touch objects, the increase in tap limits to $250+ really changed behavior. Tap was always well represented, accounting for around half of transactions, but that jumped to over 70%. Additionally, many smaller businesses suddenly needed to get online with a business website  and social media if they didn’t already have a presence. Terms like  ‘omnichannel commerce’ became very meaningful to businesses. Even if they weren’t selling their products online, the ability to showcase their business, offer things like curbside pick-up, etcetera, really made a huge difference in their ability to succeed.  Today, consumers want to choose when, how and what they pay with. Whether that’s a physical card, digital wallet, BNPL, contactless, etc., they now expect that convenience. The difference between an in-store and online experience has narrowed, and consumers want seamless, consistent experiences for payments and personalized interactions across all channels. As part of that expectation, there’s significantly more awareness around privacy and security, including data security, website security  and secure payment methods. As a result, more and more solutions leverage things like tokenization for storing payment data to limit the risk to a business while ensuring customers’ information is secure. All these changes are now a requirement for most businesses. If you’re a small business selling goods or services through a single channel, you’re limiting your business, your revenue and potentially your ability to thrive. And if you’re in the business of serving SMBs, offering omnichannel solutions is going to be a big part of the support they’ll need for the future. SB: Moneris and Wix have partnered to bring omnichannel commerce solutions to SMBs across Canada. How does this help Moneris support its customers? MH: Moneris is focused on the merchant and their customers’ experience. We see our partnership with Wix as part of this goal, and our ongoing digital advancements.  We partnered with Wix in 2023 to address the needs of our customers and deliver a comprehensive eCommerce solution that simplifies online sales with the launch of Moneris Online . From there, we built on that relationship success and worked to bring Moneris Total Commerce —a complete omnichannel solution—to market with Wix, helping streamline operations and enhance customer experiences across digital and in-store environments. MTC offers merchants a user-friendly solution, without the need for complex installations or configurations. SB: What’s your advice for small businesses opening shop online? MH: Identifying your target audience is key to attracting them. Study competitors’ websites to see what resonates with your prospective clients. But that’s just the beginning. Prioritize the user experience  for both you and your customers. That means choosing the right platform is key. Moneris Online and Moneris Total Commerce are great solutions that combine a leading website builder  (Wix) that’s easy-to-use, affordable and scalable. They also allow you to deliver a fast, mobile-friendly, easy-to-navigate experience for your customers and a clean, intuitive checkout process that reduces friction and can help make or break a sale.  Once you’ve done all that, start small and scale up; you don’t want to immediately dump your 100-item inventory online. Focus on what sells best, and build your inventory incrementally as you build your audience. Over time, you’ll want to start considering search engine optimization (like Wix SEO ) and search engine marketing (SEM), as well as other ways to attract more business and put you at the top of people's minds when looking for the products you sell. Once you’ve been up and running for a while, there are other solutions to start considering, like data analytics. Not just the SEO and SEM data, but your sales data—what trends you’re seeing, peak sales times, cart abandonment rates, average sale size, where your customers are coming from, top-performing products, etc. These are all data points you’ll be able to access through MTC (via Wix Analytics ), and gain additional insights from Moneris through our Data Services solutions. Many great resources are available for businesses today, including informational blogs we offer to our merchants and articles from Wix on how to make a business website . You should also ensure your solution providers offer strong customer service and support. Moneris prides itself on its live 24/7 support for merchants and our ability to send our field services teams in store to help troubleshoot issues merchants can’t solve on their own. Business owners—and the businesses that serve them—should leverage all the support and insights they can to make informed decisions and drive online success. Learn more about offering Wix’s powerful eCommerce capabilities to small businesses through a tailored channel partnership .

S tart selling with Wix eCommerce →   Get started with Dropshipping  today → Ecommerce websites have revolutionized the way we think about retail and commerce. At its core, eCommerce or electronic commerce, refers to the buying and selling of goods or services using the internet. It encompasses a range of different transactions, from online shopping for clothes to ordering software services. eCommerce sales is not just a trend, it's are an integral part of modern business practices. When you shop online, you're participating in e-Commerce. Digital marketplaces, aka eCommerce website, allows consumers and businesses to interact in a virtual space, providing convenience and accessibility that traditional brick-and-mortar stores can't match. With just a few clicks, you can purchase an item from halfway across the world—a testament to the power and reach of e-Commerce websites. In this article, we'll explore the basics of eCommerce websites, their importance in today's business landscape, key components for building an eCommerce site , eCommerce KPIs and much more. Whether you're a seasoned business owner looking to expand online or a newcomer curious about the potential of e-commerce when starting your business , this article will provide valuable insights into making the most of your online presence. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build an online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What is an eCommerce website? An e-commerce website, simply put, is an online store. It's a platform where goods and services are traded between buyers and sellers over the internet. Unlike a physical storefront, an e-commerce website can be accessed at any time, from anywhere, as long as there's an internet connection. As a digital shopfront displays products or services, allows users to select and purchase them and facilitates the acceptance of payments . Learn more: How to create an eCommerce website Best eCommerce platforms eCommerce website vs other types of websites What distinguishes an e-commerce website from other types of websites is its ability to handle transactions. E-commerce transactions are the lifeblood of any online store, allowing for the exchange of goods, services, and funds over the web. These transactions are supported by eCommerce platforms —specialized software solutions that provide the necessary eCommerce tools for managing sales, inventory , customers and other critical aspects of online business operations. Website builders like Wix incorporate eCommerce features in their platforms to help you build a successful online store. Learn more: How much does an eCommerce website cost , eCommerce website examples , Website vs online store Types of eCommerce websites The main eCommerce types are: Business to Consumer (B2C): This is the most common form of e-commerce where businesses sell directly to consumers. Think of your typical online retailers. Business to Business (B2B) : Here, transactions occur between two businesses. For example, a manufacturer selling to a wholesaler. Consumer to Consumer (C2C): Platforms like eBay facilitate this type of e-commerce where individuals can sell goods or services to each other. Start an eCommerce business  with an eCommerce website builder . Read more: Squarespace alternatives Wix vs Squarespace Shopify alternatives  Wix vs Shopify WordPress alternatives eCommerce website examples To give you a clearer picture of what an eCommerce website is, here are some examples: Amazon: A giant in B2C sales that offers everything from books to electronics. Alibaba: A leading B2B platform connecting manufacturers with retailers. eBay: A popular C2C marketplace where individuals can auction and sell items. Each type serves different market needs and requires specific business strategies for success. Importance of eCommerce websites when starting a business A digital driven world has made e-commerce websites not just a convenience but a necessity for businesses looking to thrive online. The ability to start an eCommerce business has opened up new opportunities for business growth, expansion and customer reach that were previously unimaginable. Here's why having a website dedicated to e-commerce is crucial for any business aiming for profitability online. Global reach: Unlike a physical store, an online store can reach customers worldwide, breaking geographical barriers. Cost-effectiveness: Running an e-commerce website often requires less capital compared to maintaining a physical storefront. Convenience: Customers appreciate the convenience of shopping online at any time without the need to travel. Personalization: E-commerce platforms can provide personalized experiences based on customer data, enhancing satisfaction and loyalty. Analytics: Online stores can track and analyze consumer behavior, allowing for more informed business decisions. Learn more: How to start an online store , Optimize your e-commerce website , Benefits of a website Key components of an eCommerce website User-friendly design and mobile Commerce A successful e-Commerce website must be easy to navigate (especially once users have added items to their online shopping cart and are towards the end of their purchase) and visually appealing. A user-friendly design ensures that customers can find what they're looking for without frustration. Moreover, with the increasing prevalence of smartphones, mobile commerce has become a critical aspect of online shopping. Your e-Commerce site must be optimized for mobile devices and mobile commerce, providing a seamless shopping experience whether the customer is on a desktop or on the go. For more web design inspiration consider these examples, or check out our guide to eCommerce UX . Robust e-Commerce platform or website builder Choosing the right e-commerce platform is pivotal. These platforms or ecommerce website builders can help you manage your online store efficiently, from inventory management to customer service. Selecting a robust platform, like Wix, that aligns with your business goals will set the foundation for a successful e-commerce website. Secure transaction processing Security is paramount in e-commerce transactions. Customers need to trust that their personal and financial information is safe when making purchases. Implementing secure payment gateways, website security measures and adhering to data protection standards are essential steps in building that trust and ensuring the integrity of your online store. Effective product display and descriptions Finally, how you present your products can make or break your e-commerce website. High-quality images, detailed descriptions and clear pricing information are crucial for convincing customers to make a purchase. Additionally, providing reviews and ratings can further enhance product pages by offering social proof to potential buyers. Advantages of an eCommerce website The decision to launch an e-commerce website can be transformative for a business. The advantages of entering the world of online commerce are numerous and can lead to substantial growth and success. Here are some of the key benefits: Wider audience reach: An e-commerce website opens your business to a global audience, removing the limitations of physical location. Operational cost savings: Operating online can significantly reduce overhead costs such as rent, utilities, and in some cases, staffing. Increased sales opportunities: With the ability to operate 24/7, an e-commerce site offers more opportunities for sales than a traditional retail store with set hours. Data-driven insights: Online selling provides access to customer data and analytics that can inform business strategies and marketing efforts. Scalability: As your business grows, an e-commerce platform can scale with you, accommodating more products, services and traffic without the need for a larger physical space. eCommerce website FAQ What is an example of a successful eCommerce website? An example of an e-commerce website is Amazon, where customers can browse a vast selection of products, compare prices, read reviews, and make purchases all in one place. Other examples include fashion retailer ASOS, electronics specialist Best Buy and home goods store Wayfair. What is an eCommerce website used for? An e-commerce website is used for conducting business online. It serves as a platform where ecommerce businesses can showcase their products or services, interact with customers, and process sales transactions. These sites are designed to facilitate the entire shopping experience from product discovery to checkout. What are some types of eCommerce businesses? Online retailers :  These are businesses that sell products directly to consumers through their websites. Subscription services:  Companies that offer regular delivery of products or access to services for a recurring fee. Digital products:  Businesses that sell digital goods such as software, e-books, music, or courses. Dropshipping:  Retailers who sell products that are shipped directly from the supplier to the customer without handling the inventory themselves. Other types of websites What is a wedding website What is a membership website What is a real estate website

Get started with Dropshipping  today → Selling has witnessed a remarkable transformation with the advent of online shopping. In recent years, new models of eCommerce have changed the way consumers interact with brands and make purchases. One of these is social commerce, a new shift in online retail that combines the power of social media with the convenience of shopping. This evolution in commerce is reshaping consumer habits and offering businesses fresh avenues to reach their audience. This article aims to establish what makes social commerce distinct from eCommerce and why it matters when starting a business . What is eCommerce? Ecommerce, or electronic commerce, refers to the buying and selling of goods or services using the internet. It encompasses a range of online business activities for products and services. eCommerce has revolutionized the way businesses operate, breaking down geographical barriers and enabling 24/7 transactions. Ecommerce has made shopping convenient, fast and often cost-effective. It allows businesses to reach a global audience with minimal physical presence. Online stores can collect data to personalize the shopping experience. Learn more: How to start an eCommerce business It began in the 1960s with Electronic Data Interchange (EDI) replacing traditional mailing and faxing of documents. The 1990s then saw the rise of online marketplaces like eBay and Amazon when it further imploded. Recent advancements in payment gateways and mobile technology further propelled eCommerce and selling online . What is social commerce? Social commerce is a subset of eCommerce that involves selling products directly through social media platforms. It's not just about creating awareness it's about enabling the complete shopping experience—from product discovery to checkout—within the social media ecosystem. Social commerce taps into the user base of platforms like Facebook, Instagram and Pinterest. It leverages the social aspect of these platforms to encourage sharing and virality. Influencer marketing plays a significant role in promoting products on social channels. At the same time, live streaming sales events are becoming increasingly popular, especially in markets like China. Within this realm, user-generated content, such as reviews and unboxing videos, boosts trust and engagement. Learn more: How to sell on Instagram How to sell on Facebook Marketplace The evolution of online shopping—from eCommerce to social commerce The landscape of online shopping has undergone significant changes over the years. What started as a simple transactional process has evolved into an interactive and social experience. This evolution reflects the changing preferences and behaviors of consumers who are looking for more than just a product—they seek connection and convenience. Consumers now expect immersive and personalized shopping experiences. The rise of mobile devices has made shopping online more accessible and frequent - by 2023 almost 70% of the world were smartphone users. Social media influence has shifted the focus from search engines to social platforms for product discovery. Is social commerce the new eCommerce? The growth of social commerce has sparked a debate on whether it could potentially overtake traditional eCommerce models. With social media platforms continuously expanding their shopping features, businesses are beginning to question where to focus their digital commerce efforts. Social media platforms are increasingly being used as primary channels for product discovery and purchase. The integration of shopping features into these platforms is blurring the lines between social networking and online retail. The convenience of in-app purchases is appealing to a generation that values instant gratification. Social commerce offers a more engaging and interactive shopping experience, which could lead to higher conversion rates. Social commerce vs. eCommerce: the differences Understanding the distinctions between social commerce and traditional eCommerce is crucial for businesses looking to sell online. Here are some of the fundamental differences that set these two models apart: Platform The user experience in online shopping is heavily influenced by the interface and features of the platform being used. Social commerce and traditional eCommerce platforms differ significantly in this regard. Ecommerce typically involves a dedicated website or ecommerce platform for transactions. Ecommerce websites often have a more transactional layout, focusing on product listings, descriptions and reviews. They may include advanced search functionalities, customer accounts and comprehensive payment options. Learn more: How to make an eCommerce website Social commerce occurs directly within social media platforms, relying on their built-in features. Social media interfaces are designed for engagement, making them intuitive for social interactions and content sharing. Features like shoppable posts, stories with product links and in-app checkout processes cater to a frictionless shopping experience. Customer interaction Traditional ecommerce interactions are often limited to customer service inquiries. Social commerce fosters a community around brands, encouraging customers to engage, share and participate in brand storytelling. Learn more: eCommerce advantages and disadvantages Sales processes Ecommerce sales processes can be more complex, often requiring multiple steps and redirections to complete a purchase. Learn more about ecommerce management and all it entails. Social commerce streamlines the purchasing process, allowing for fewer clicks and faster transactions directly within the social media app. Shoppable tags and links in posts reduce the steps a consumer must take to buy a product. Social media algorithms help deliver personalized content and product recommendations based on user behavior. This means that shoppers are presented with products that align with their interests, increasing the likelihood of purchase. Content and engagement The role of content in social commerce cannot be overstated. It's the driving force that captures attention, builds relationships and ultimately, influences purchases. Influencers act as trusted sources of recommendations in social commerce. Collaborations with influencers can lead to authentic content that resonates with target audiences. Social commerce thrives on visually appealing content that tells a story. Platforms like Instagram and Pinterest are highly visual and support a narrative around products. Social commerce platforms enable user-generated content, such as reviews and testimonials, which can significantly influence buying decisions. Interactive features like polls, quizzes and contests engage users and foster a sense of community. Learn more: eCommerce vs brick and mortar

S tart selling with Wix eCommerce →   Get started with Dropshipping  today → Retail refers to the traditional method of selling goods and services to consumers through physical stores. Known as brick-and-mortar establishments, these stores offer a tangible shopping experience where customers can interact with products firsthand. On the other hand, eCommerce encompasses the buying and selling of goods and services over the internet. This model allows for a broader reach as businesses can connect with customers globally without the need for a physical presence. The relevance of each model in today's business environment cannot be overstated. While traditional retailing relies on physical interaction and personal touch, eCommerce offers convenience and accessibility. Both models have their unique advantages and cater to different customer preferences. As you consider both when starting your business , it's essential to understand their roles in shaping customer experiences and driving sales in a digital age where online shopping continues to gain ground in terms of reach and sales. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. Ecommerce vs. retail: the brick and mortar advantage Despite the rise of online shopping, there's a significant advantage to maintaining a brick-and-mortar presence. Physical stores offer unique benefits that can enhance both business performance and customer satisfaction, leading to both sales and repeat customers. These include: Personal touch : In-store interactions allow for personalized service, which can lead to stronger customer relationships and loyalty. Immediate gratification : Customers can leave with their purchases immediately, satisfying the desire for instant ownership. Sensory experience : The ability to see, touch and try products can increase consumer confidence in their purchase decisions. While eCommerce is often highlighted for its convenience, physical stores also provide conveniences that are hard to replicate online: Location : Strategically placed stores can attract foot traffic and impulse buys. In-person support : Immediate assistance from staff can resolve issues quickly and improve the overall shopping experience. Community presence : Stores contribute to local economies and can become integral parts of communities. Ecommerce vs. retail: the eCommerce advantage The rise of the internet has ushered in a new wave of commerce—eCommerce—that allows businesses to extend their reach far beyond local boundaries. Starting an eCommerce business opens up a world of opportunities, with advantages that traditional retail simply cannot match. Wider reach : With an online store , your business can attract customers from around the globe, not just those within a certain radius. Cost saving : Operating online can significantly reduce the overhead costs associated with physical stores, such as rent and utilities. 24/7 availability : Ecommerce platforms are always open, giving customers the freedom to shop at their convenience, any time of day or night. Learn more: eCommerce advantages and disadvantages Shopping online is not just beneficial for businesses—it's also incredibly convenient for customers: Easy access : Consumers can shop from the comfort of their own homes without traveling to a store. Create an eCommerce website to give potential customers 24/7 access to your products. Vast selection : Online stores can offer a wider array of products than physical stores due to fewer space constraints. Comparative shopping : Customers can easily compare prices and products from different vendors to find the best deals. Learn more: How to start an online store Retail vs. eCommerce and which to choose for your business Choosing the right sales model for your business—whether to invest in a brick-and-mortar store, an eCommerce platform or both—is a decision that requires careful consideration of various factors. Here's a guide to some of them to help you weigh your options and determine which works best for achieving your business goals. Target market : Consider where your customers are most likely to shop. Are they seeking the in-person experience or the convenience of online shopping? Product type : Some products, particularly those that customers prefer to see or try on, may be better suited for retail. Others can be easily sold online. Costs : Evaluate the start-up and ongoing costs associated with each model. Retail may require more significant upfront investment, while eCommerce can be more cost-effective. Market analysis : Research consumer behavior and market trends to understand where your products fit best. Competition : Look at what your competitors are doing and where you might have an advantage. Brand experience : Decide how you want customers to interact with your brand and which model best delivers that experience. Learn more: eCommerce vs brick and mortar The future of retail and eCommerce As we look ahead, the landscape of retail and eCommerce is set for continued evolution and growth. Innovations in technology and shifts in consumer behavior are likely to shape the way businesses sell and customers buy. Understanding potential trends can help you stay ahead of the curve when it comes to selling. Technological advancements : Emerging technologies like augmented reality and AI could transform the shopping experience both online and in-store. Consumer expectations : As consumers become more tech-savvy, their expectations for convenience, personalization and service will increase. Sustainability : Eco-consciousness is on the rise, potentially impacting purchasing decisions and driving demand for sustainable business practices. Ecommerce vs. retail FAQ Is Amazon considered retail or eCommerce? Amazon is primarily known as an eCommerce giant due to its vast online presence. However, with its acquisition of Whole Foods and the launch of Amazon Go stores, it also has a growing brick-and-mortar footprint. Can businesses benefit from retail and eCommerce? Yes, adopting an omnichannel approach that includes both retail and ecommerce can provide a rounded sales and customer experience, leveraging the strengths of each model.