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Turn your ideas into a website you love with Wix → Let me guess. You started your business to do what you love, not to fuss over website tweaks. I get it. Most days, your to-do list is long enough without worrying about conversion rates or button colors. Still, after looking at hundreds of small business sites, I keep seeing the same simple mistakes that quietly chase away customers. The good news? Most of these are easy fixes. You don’t need a tech degree or a pile of spare time. Just a few practical changes. Let’s chat about eight common website slip-ups I see all the time, and how you can start turning more visitors into loyal customers today. Poor site performance A failure to address user concerns Too difficult to read Distracting imagery and video Conflicting calls to action Overly complicated forms No targeted landing pages Not iterating post-launch Learn how to make a website from scratch or build yours with Wix’s website builder today. 01. Poor site performance Your website’s speed has a direct impact on how many visitors stick around. Recent research shows that even a single second of delay in website load time can reduce conversions by as much as 7%. More than half of mobile users abandon a site if it takes longer than three seconds to load, and 63% of all visitors will leave if a page exceeds four seconds. Sites that load in five seconds have conversion rates that were up to three times lower than those loading in just one second. Slow servers, large unoptimized images and bloated plugins all contribute to sluggish pages. I also find that small business sites are often built on outdated hosting platforms or cheap budget plans, which add to the problem. To combat these issues, start by running a speed test with tools like Google PageSpeed Insights. Identify the biggest bottlenecks (like images or scripts) and optimize or remove them. Consider web hosting with a platform built for performance, like Wix, which can make all the difference. Wix automatically applies global CDN, image compression and caching to keep your site running smoothly. That means visitors get fast loading across devices without extra configurations on your part. With performance being so critical to conversion, it’s important that your hosting provider is configured for fast delivery. Finally, a word of warning: Web design trends are great for keeping your site feeling fresh and current, but be careful they don't impact performance. Trends like large animations or auto-play videos can slow things down if not used carefully. This article on web design trends is a good place to spot both what’s popular and what to approach with caution. 02. A failure to address user concerns Your visitors arrive with questions and doubts. This is triggered by a variety of psychological factors, ranging from an animal instinct to look for danger, to choice paralysis, and even a fear of missing out. Not answering them leaves people guessing, and guessing rarely leads to a sale. Common objections include price, return policy, installation times and customer support availability. I’ve seen product pages that hide shipping details or leave out warranty information entirely. That lack of transparency erodes trust. To fix this, build an FAQ section or incorporate answers directly into your product descriptions. For example, after outlining features, add a simple heading like “Questions you might have” and list three to five bullet points with clear answers. Note how Ottoline, a fabric and wallpaper design company, addresses common user questions and objections directly on their product pages. 03. Too difficult to read Most people skim web content rather than reading every word. Long, dense paragraphs and complex language put readers off. I’ve seen sites where walls of text bury the main message. Keep your language simple. Write at roughly a ninth-grade reading level by breaking paragraphs after two to three sentences, or using clear headings and bullet lists to guide the eye. For example, instead of: Our team of seasoned professionals leverages a bespoke methodology to deliver transformative digital solutions. Try: We help you build websites that work. Our proven process guides you from idea to live site in four clear steps. That change alone makes your message easier to digest. And that means more people actually read it. If you’re planning a full overhaul, remember the advice in this step‑by‑step guide on how to design a website, which says: While having plenty of material on your website is great, remember to always put quality over quantity. In an era of decreasing attention spans, the best way to catch your visitors’ attention is to showcase only your best content. If you want more help with writing and layout, this article on web design tips for small businesses is packed with practical suggestions. 04. Distracting imagery and video Visuals can be your best friend or your worst enemy. A beautiful photo or a short demo video can convey trust, show off products and set the right mood. But oversized image files, auto-playing videos or generic stock photos can distract from—and even slow down—your site. As another example, video backgrounds might look impressive, but they can destroy performance and distract a user while they attempt to read text on the page. These factors undermine conversion. So, you’ll want to bear these tips in mind: When you choose visuals for your website, ask yourself, “Does this help tell my story?” If the answer is no, it might just be decorative clutter. Optimize image sizes before upload. Consider using modern formats like WebP. If you must use video, keep it short, on mute by default and host it on a platform that supports lazy loading. A well-placed product photo gallery or a quick ‘how it works’ clip can boost engagement without overwhelming your visitor. Done right, media adds authenticity and clarity. For more examples of what works well, the article on the science of first impressions in web design is worth a read. 05. Conflicting calls to action Every page on your site has a goal: to get visitors to take a specific action. But if you give too many options, you risk analysis paralysis. Too often pages will have three or more buttons competing for attention; each button has its own CTA, like “book a call,” “download a PDF” and “sign up for the newsletter.” The visitor ends up paralyzed by the choice and unsure of which is right for them. Focus on one primary CTA per page. Make it large, clear and action-oriented—like “Get your free quote.” Secondary actions, like “Learn more,” should be smaller and placed below the main option. That hierarchy guides your visitor’s eye and clarifies the next step. Notice how the Wix website focuses all attention on a single clear CTA—“Get Started.” Consistency helps too. Use the same button style and phrase across your site for similar actions. That builds familiarity and reduces friction. 06. Overly complicated forms Forms are one of the last hurdles before conversion. Yet, I often see forms with unclear labels, too many fields and non-descriptive error messages. These issues frustrate users and derail sign-ups. Start by auditing your forms. Ask yourself what information you really need. If you can follow up later via email or phone, skip those fields for now. Limit forms to three to five fields whenever possible. Label fields clearly. Instead of “Name,” try “Full name as it appears on your credit card.” And test your error handling. When someone enters an invalid email, the message should explain exactly what’s wrong, not just “Error.” Keep forms mobile-friendly. Enable autocomplete and ensure fields stack vertically. The easier it is to fill out, the more completions you’ll see. Image source: Dorjan Vulaj on Medium 07. No targeted landing pages Running ads without matching landing pages is like fishing without bait. Sending all traffic to your homepage wastes momentum. The more landing pages you use, the higher your conversion rates tend to be because each landing page can be customized to the ad, audience or specific offering. In fact, companies that grow their total number of landing pages from 10 to15 see a 55% increase in leads according to HubSpot. Each campaign deserves its own landing page tailored to the ad’s message and audience. That means matching headlines, images and offers. You cut down on distractions and keep your visitor focused. Platforms like Wix make spinning up new pages fast. You can clone an existing page, tweak text and images, and go live in minutes—no coding required. Learn more: What is web design? 08. Not iterating post-launch Your website isn’t a brochure. It’s a tool you shape over time. Unfortunately, all too often business owners treat their site like a checklist item. Once it’s live, they move on. But the best sites evolve. Use analytics tools (such as Wix Analytics or Google Analytics) to monitor performance. Look at metrics like bounce rate, page time and goal completions. Identify underperforming pages and run simple A/B tests on headlines, images or button colors. Small tweaks add up. Even changing a button label from “Submit” to “Get My Info” can increase clicks. For example, I once saw a 6% increase in checkout completions by replacing a Verisign logo, which confirms that a site is secure, with a message telling users the same thing using text and an image of a padlock. Turns out users just didn’t understand what a Verisign logo meant. I would therefore recommend scheduling a monthly review to track changes and plan your next round of tests. The wide range of Wix website features includes built-in tools for testing and analysis, no separate plugins needed.

Turn your ideas into a website you love with Wix→ Want to create a website for fashion? Whether you have a clothing store and seek a way to expand your customer base or you want to start your eCommerce business selling custom t-shirts, learning how to open a website that accurately represents your style and brand is your first step. This guide will walk you through creating a fashion website that not only captivates your audience but also boosts sales. The recent growth in the fashion industry has sparked a movement among fashion enthusiasts, influencers, brands and eCommerce businesses to expand their presence with the types of websites that attract a shopping base. To understand what this looks like in practice, we spoke with Gergei Erdei, a former Gucci designer who now runs his own luxury brand using Wix: "I'd never built a website before and I'm not a naturally digital person. My first version, built by someone I hired, was pretty bad. In fact, I hated it. Within a few months, I scrapped it and started again, this time doing it myself on Wix." His story sets up the central tension this guide unpacks: a fashion site has to look like the brand it represents and the only person who knows exactly what that should feel like is you. The rest of this article is the framework for getting there. Learn more about how to start a clothing business. TL;DR: How to make a fashion website This guide will walk you through the key steps to create a fashion website. Start by defining your website’s purpose and target audience then pick a domain name and website host. Choose from some of the best fashion website builders and template, then tailor your design elements to reflect your brand. Add key pages, create effective product pages and integrate eCommerce features. Don’t forget to optimize your site for SEO and promote your website to attract customers and grow your brand. Key elements of a fashion website A fashion website showcases your clothing, accessories and products to your audience. These are the most important elements to include in yours: Element of a fashion website What it does Brand identity Shows your style and reflects your image Visually appealing design Uses high-quality images and videos to showcase products Easy navigation Helps visitors find products and explore your site Product information Includes descriptions, pricing, sizing, reviews and clear calls to action eCommerce and mobile-friendly Lets customers buy securely and works well on any device SEO and social media Boosts discoverability and connects your audience across platforms Ready to launch your fashion website? Use the Wix AI website generator to get started. How to make a fashion website in 10 steps Define your website's purpose and audience Pick a domain name and website host Choose a website builder and template Tailor your fashion website design elements Add key pages Create effective product pages Integrate eCommerce features Optimize your fashion website Start a fashion blog (optional) Promote your fashion website 01. Define your website's purpose and audience Before you start designing your fashion website, it's essential to have a clear understanding of its purpose, target audience and the products you plan to sell. The better you know your audience and what they’re looking for, the easier it will be to create a website and product lineup that captures their attention and drives sales. Start by asking yourself: What type of products will I be selling on my website? Will it be clothing, accessories, footwear or a combination? Will you specialize in everyday essentials, statement pieces, vintage items or trend-led collections? Who is my target audience? Are you selling to men, women or both? What age group do they belong to, and what are their style preferences, interests and shopping habits? What sets my brand apart from others in the market? Identify your brand’s unique value, whether it's sustainability, affordability, exclusive designs or a distinctive aesthetic. Once you’ve defined your audience and product categories, consider how you’ll stock your store. Will you: Design and produce your own items? Resell products from other brands? Curate items through a third-party supplier or dropshipping service? Use a print-on-demand model, where a third party prints and ships your custom designs directly to customers? Keep an eye on current fashion trends and understand what’s in demand within your target market. Consider how seasonality affects shopping habits and adjust your offerings accordingly to keep your store relevant and appealing. At the same time, start thinking about your pricing strategy. Make sure to factor in expenses like sourcing, production, marketing, shipping and website maintenance, and aim for profit margins that sustain your business while remaining competitive in your market. Learn more: How to make a fashion portfolio How to make a jewelry website 02. Pick a domain name and website host Once you have a clear idea on who you are targeting, you will need to choose a domain name and website host for your fashion website. A memorable domain name helps customers find you easily, while a reliable host ensures your site is always accessible, showcasing your latest collections and available to accept orders. A domain name is what your visitors will type in the browser’s address bar to visit your website. Your domain name should align with your brand name as well as your business goals and available products. When choosing your domain name, keep these tips in mind: Keep it short and easy to remember Avoid numbers or special characters Use your name or company name Utilize keywords related to animation Perform a domain search to check for availability Choose reputable domain extensions such as .com or .net to boost credibility For inspiration, use a domain name generator Website hosting provides server space where your website files live. It’s necessary so visitors can access your online store through the internet. When choosing a website host, consider factors such as loading speed, uptime, website security features, web hosting cost and website privacy measures. It's also essential to select a host that offers eCommerce solutions and integrates with popular eCommerce functionality. Learn more about what is a domain name. 03. Choose a website builder and template A good website builder and template can set you up for early success and help you avoid some common website creating mistakes. A website builder is a user-friendly platform that allows you to create and customize your fashion website with a drag and drop page builder. It often provides various website templates for you to choose from, making it easy to learn how to build an eCommerce site in no time. When choosing a website builder, consider factors such as ease of use, available features and integrations. It's also essential to select a website builder like Wix that caters specifically to eCommerce businesses and offers features such as inventory management, multiple payment options and shipping integration. Also consider vibe coding a website. For example with Wix Harmony you can go from from a single prompt to a business-ready site for any industry or creative vision. The move fluidly between prompt-driven creation precise drag-and-drop editing. You can also choose to use a website template, which is a pre-designed layout that dictates the overall look and feel of your site. It typically includes elements such as fonts, colors, images and page layouts. Choose a fashion and clothing template that aligns with your brand's aesthetic and product offerings. Worth knowing: Wix's template library is large but always treat any template as a starting point rather than a finished design. Fashion brands that spend time customizing fonts, colors and section layouts to match their identity consistently end up with better-performing sites than those who go live with minimal changes. That precision is what made the difference for Gergei Erdei when he rebuilt his luxury homeware site after firing the developer he originally hired. As he put it: "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." For fashion brands, where mood and visual rhythm carry the brand promise, the same logic applies. Consider these tips when choosing a fashion website template: Simple site navigation: No matter the range of products or categories you offer, you want your potential customers to effortlessly find the clothes and accessories they desire. Organize your categories, use easy-to-understand labels and provide a search bar to make it easier for visitors to find what they're looking for. Mobile friendly capabilities: A well-formatted and appealing mobile view enhances the user experience, making it delightful to browse through the latest fashion collections on your website. With fashion enthusiasts looking for style inspiration on the go, it's crucial that your website and its fashion items look stunning on both mobile devices and desktops. Ensuring easy mobile access allows you to reach and retain more visitors, broadening your audience and keeping them engaged with the latest trends. Expert tip from Sharon Hafuta, SEO blog editor at Wix: "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." 04. Tailor your fashion website design elements Your fashion website design should accurately reflect your brand's image and style. Utilize the customization options provided by your website builder to add unique elements such as a logo, fashion slogan, brand colors and visuals that align with your brand aesthetic. Here are some web design elements to focus on: Color scheme: Colors evoke emotions, so it's essential to choose a website color scheme that creates a mood aligning with the message you want to convey. For example, bright colors can be used for a fun and vibrant brand, while neutral tones may suit a more sophisticated brand. Use these colors consistently across your website's elements, like headings, buttons and backgrounds. Layout: Craft a website layout that mirrors your brand's personality. For example, luxury brands might opt for sleek, sophisticated designs, while eco-friendly brands could prefer layouts that highlight natural hues and shapes. This approach ensures your brand's unique character shines through, engaging your audience with a design that speaks directly to them. Logo: Your logo is the visual representation of your brand and it should be prominently displayed on your website. Make sure to use a high-quality version of your logo for clear visibility. If you don't have a logo yet, consider hiring a website designer or learn how to design a logo using a fashion logo maker tool. Typography: Selecting the right typography can make a significant impact on your website's overall appearance. A bolded font will have a stronger presence, for example. Best fonts for websites are easy to read and align with your brand image. You can also use different font pairings for headings, body text and call-to-action buttons to create visual interest. Expert tip from Lingjie Yang, Designer at Wix: "Font in web design goes far beyond readability. It plays a key role in shaping brand identity, guiding user attention and structuring information hierarchy." Looking for the future of website creation? Wix's native Chat GPT integration allows you to type"@Wix" in a conversation, to invoke its Wix Harmony vibe code website builder. 05. Add key pages Your fashion website should have essential web pages that provide relevant information about your brand, products and policies. These pages should be easy to navigate and include eye-catching visuals, engaging content and clear calls-to-action. Here are some must-have pages for any fashion eCommerce website: Homepage: This is the first page visitors will see when they land on your website. The homepage should be visually appealing, displaying your latest collections or promotions. It offers a clear overview of your brand, including elements like a navigation menu for easy site exploration, customer testimonials for credibility, and call-to-action buttons to guide visitors towards making a purchase or signing up for more information. Product pages: Your product pages should feature your products with high-resolution images that accurately represent what you're selling, paired with detailed product descriptions that highlight key features and benefits. Additionally, clear and transparent pricing information is essential to help customers make informed decisions. To further enhance the credibility of your product pages, consider including customer reviews and ratings. This not only builds trust among potential buyers but also showcases the quality and reliability of your products, based on the experiences of previous customers. About page: The about page is where you can tell your brand's story and mission, giving visitors a glimpse into the people behind the brand and what you stand for. You can also use this page to highlight your brand's values, sustainability efforts and any social initiatives you may be involved in. This helps create a personal connection with potential customers and builds trust in your brand. Contact page: Make it easy for potential customers to reach out to you by including a contact page with your business email address, business phone number and social media links. You can also create a form for visitors to submit inquiries or feedback. Shipping and return policies: Be transparent about your shipping times, costs and return policies. This information can help build trust with potential customers and avoid any confusion or disappointment with their purchases. Location page: If your products are available in brick-and-mortar stores, help your customers locate them easily. Provide a clear list and use interactive maps to guide them to your partnering stores, enhancing their shopping experience. FAQ page: An FAQ page is a quick and easy way to answer your customers' most common questions about shipping, returns, sizing and more. It saves you time while helping shoppers feel informed and confident. Keep it clear, organized and regularly updated to match your customers’ needs. According to Oren Inditzky, Head of Online Stores at Wix, who has spent years working with internet apps and online businesses: "Five seconds. That's how fast someone can form an impression of your website." That number is the practical reason every page above needs to do its job at a glance: fashion shoppers will not give your site a second visit if the first one was confusing. Forbes Advisor research backs this up, 61% of website users leave if they can't find what they're looking for within roughly five seconds. 06. Create effective product pages Effective product pages are the heart of any fashion and beauty website. Craft a standout product page that combines style with substance to turn visitors into customers. Provide your shoppers with all the details they crave—engaging descriptions, authentic user reviews to foster trust and crisp, high-quality images from every angle. Here are some tips to make your product pages more effective: High-quality images: In the visually driven world of fashion, your website must be appealing in design with high-quality images. Opt for high-resolution photos that show off your products in action and from different perspectives, giving potential customers a clear view of the details and quality. Whenever possible, use models to bring your clothing to life and highlight styling possibilities. Consider hiring a professional photographer or a third-party service. Or, if you're adept with a smartphone camera, you can produce product photos yourself. Use an image resizer to adjust the image to fit your website’s layout. Detailed descriptions: On eCommerce sites, product descriptions are a primary driver for SEO and they also play an incredibly important part in clearly communicating the value of your offerings to customers. Write detailed and accurate product descriptions that highlight the features and benefits of your products. Use persuasive language to create a sense of desire in potential customers. Size charts: Improve user experience for your shoppers by featuring a detailed size chart for apparel on your website or product listings. By helping them choose the right size from the start, you'll cut down on returns due to sizing issues. This not only streamlines your operations but can also save you the hassle and costs of handling returns. Product prices: Pricing can be a tricky aspect of running an online fashion business. Consider your costs, target market and desired profit margins when setting prices for your products. You can also offer discounts or promotions to entice customers. Customer reviews: Incorporate real customer reviews directly onto your product pages to build trust and credibility among potential customers. Featuring feedback from satisfied buyers not only reflects positively on your offerings but also provides social proof to persuade hesitant shoppers to proceed with a purchase. Moti Sarig, a UX designer at Wix with six years of UX experience, frames the visitor mindset directly: "Most people are busy or distracted when they land on your site. They don't read; they scan. And if they don't get what they need within a few seconds, they leave." For fashion product pages specifically, that means your hero image, price and add-to-cart button need to be visible without scrolling, and your size selector needs to be unmissable. Worth knowing: if your product catalog includes variants across more than two or three attributes (size, color and material, for example) plan for extra setup time to structure those correctly. Most stores are live in a few hours; variant-heavy fashion catalogs are closer to a day. 07. Integrate eCommerce features To effectively sell products online, your fashion website should have eCommerce features to make the buying process seamless and secure for customers. Here are some essential eCommerce features to consider integrating into your site: Shopping cart: A shopping cart allows customers to add multiple items before proceeding to the checkout page. This page has options of adding and removing the items, so that users can modify the order while placing it. The checkout process should be user-friendly, with clear steps and instructions for customers to follow. Payment processor: When choosing a online payment system, it's crucial to ensure it meets security standards like PCI DSS compliance and offers additional fraud protection measures. Additionally, consider the payment processing fees, as most gateways charge a percentage and/or a flat rate for each transaction—make sure it fits your budget. Also, offering convenient payment options for customers is essential. While most gateways support credit and debit card payments in your store, the rising popularity of digital wallets and other alternatives such as Apple Pay and BNPL (Buy Now, Pay Later) means it's wise to include these options to cater to customer preferences. Shipping rates: Determine shipping rates based on the weight and size of your products, as well as the distance they will be shipped. When setting your shipping rates, you have several common options. Offering free shipping absorbs the cost on your end, either by incorporating it into your prices or by setting a minimum order amount. Flat rate shipping applies a uniform charge to each order, which works well if your items generally cost the same to ship. Rates by weight adjust fees based on the total weight of the order, suitable if there's significant variation in shipping costs. Alternatively, carrier-calculated shipping bases charges on standard rates from the shipping carrier, ensuring accuracy in costs. Product search and filtering: Make it easier for customers to find specific products by incorporating a search bar and filters on your website. This allows shoppers to quickly narrow down their options based on size, color, price range or any other relevant criteria. Wish list and save for later: Some customers may not be ready to make a purchase immediately, so having the option to save items for later or add them to a wish list can encourage them to return and complete their purchase. Order tracking: Provide customers with an order tracking feature that allows them to monitor the status of their purchases. This can help build trust and confidence in your brand by keeping customers informed and updated on their orders. Third party integrations: Explore the Wix App Marketplace for tools like a cart countdown timer that create urgency to boost sales, or loyalty club apps to expand your sales and customer base. The cost of these features can vary depending on the provider and what type of tools you use. 08. Optimize your fashion website Mobile devices account for a significant portion of online traffic, so it's essential to ensure that your business website is optimized for mobile use. This includes: Quick loading times: Optimize images and reduce unnecessary code to improve your website's loading speed. Easy navigation: Ensure that your website is easy to navigate on a mobile device, with clear menus and buttons for customers to click on. Once your website is ready, you’ll need to make sure that it’s available to everyone looking for fashion related products and content. You need to optimize your site and make it search engine friendly. This way, your fashion website will start appearing in the Google search results. Expert tip from Adi Avraham, SEO growth specialist at Wix: "When it comes to SEO strategy, it’s essential to know your audience as well as you would know a friend—dive into their needs, desires and the challenges they face. By crafting content that addresses their frustrations and provides valuable solutions, you'll not only boost your SEO game but also earn their trust and loyalty, turning casual visitors into dedicated customers." Wix websites include SEO features by default but you can still take a few steps to ensure that your site is visible to everyone looking for fashion related content. This includes: Keyword research: Conducting research to find relevant and popular keywords in your industry can help improve your website's search engine ranking. Meta tags and descriptions: Include relevant keywords in your meta title and description to make it easier for search engines to understand the content of your website. User analytics: Tracking user engagement will help you understand user behavior and where the users’ are losing interest. Your Wix site comes with Wix Analytics to track consumer behavior and drive sales and you can Google analytics for additional insights. 09. Start a fashion blog (optional) Starting a blog can also be beneficial for SEO, as it allows you to regularly publish new and relevant content on your website. This can help increase your website's visibility in search engine results and attract potential customers. You can write posts about fashion trends, styling tips and the latest industry news. By creating a constant strategy to consistently deliver content that resonates with your audience, you’ll build a loyal audience that can’t resist coming back for more. 10. Promote your fashion website Now that your online store website is up and running, it's time to start promoting it to potential customers. Engaging with the fashion community and target audience through social media integration, newsletters, and other interactive features can foster brand loyalty and customer engagement. Here are a few ways to drive traffic and increase sales as part of your website launch checklist: Social media marketing: Leverage social media platforms like Instagram, Facebook and Pinterest where your ideal audience spends time to showcase your products. Use hashtags, collaborate with influencers and run targeted ads to increase your brand's visibility and attract potential customers. Email marketing: Add an option to sign up for emails to your website and store checkout process. Build an email list of interested customers and regularly send them promotional emails, newsletters and updates about your products. As part of your email marketing campaign, offer exclusive discounts or promotions to incentivize customers to make a purchase. Collaborations and partnerships: Partner with other fashion brands or businesses to cross-promote each other's products or collaborate on a collection. This can help expand your reach and introduce your brand to a new audience. Influencer marketing: Partner with influencers in the fashion industry to showcase your products and reach their followers. This can help increase brand awareness and credibility, ultimately driving sales for your business. Expert tip from Sarah Adam, head of marketing partnerships & influencer marketing at Wix: "Marketing is constantly changing, and to remain competitive and stand out, you need to keep up with industry shifts. Tactics that worked last year are no longer recommended today. Influencer marketing is a great example of that. It's continually changing and evolving, which is the core nature of the industry." Erdei's launch story is a useful counterweight to the standard "go big on day one" playbook. Before he had a single client, his Wix site already functioned as the brand. As he describes it: "By the time I was ready to pitch, my website was a window into the world I was building, ready and waiting if anyone wanted to look closer." His first client turned out to be Matches Fashion, one of the world's top luxury eCommerce platforms. The promotion work that mattered most happened on the site itself, before any outbound push. "I'd never built a website before and I'm not a naturally digital person. My first version, built by someone I hired, was pretty bad. In fact, I hated it. Within a few months, I scrapped it and started again, this time doing it myself on Wix." Fashion website examples to learn from For inspiration, take a look at these standout fashion websites crafted using Wix. They're proof of what's possible when you infuse your site with your unique touch. Arava Polak Israeli bridal dress designer, Arava Polak, uses attractive full screen-width photos of models wearing the brand. The photo, the menu and the brand are the only things visible at one particular time. There are no small photos or confusing elements to interfere with the imagery or workflow. ORIENS The clothing brand Oriens has an eye-catching product reel greeting you front and center above the fold. Scrolling down, you can see the categories arranged in a clean and clear layout with beautiful images of the products. The design is uncluttered with a modern and premium feel. Sillage When you go to the product page on the Sillage site, you'll find a selection of images demonstrating practical uses and read detailed descriptions that highlight the unique design and purpose of every product. Freya Simonne As soon as you land on the homepage of sustainable fashion designer, Freya Simonne, you'll be greeted with a friendly invitation to join her newsletter. This is your gateway to exclusive first looks at her one-of-a-kind products. Signing up means you're not just any customer; you're part of the inner circle, always in the know about Freya's latest sustainable creations. Check out these stunning fashion portfolio examples for inspiration. What are some emerging fashion marketing trends? Fashion marketing is changing fast, and this year is shaping up to be an exciting year for brands to connect with shoppers in fresh ways. Fashion technology takes the spotlight AI is stepping up as a "digital stylist," curating outfits based on preferences, weather and even your existing wardrobe. It’s also helping brands forecast trends, design collections and streamline supply chains to cut down on overproduction. Immersive experiences are becoming the norm, with AR try-ons, 3D product views and interactive pop-ups that make shopping more engaging. Digital-only fashion is also gaining traction, offering a zero-waste way to create high-margin pieces for gaming, social media and the metaverse. Social commerce is growing too, with platforms like TikTok and Instagram making it easier to shop directly through shoppable videos, live streams and in-app stores. Values and community matter more than ever in fashion Sustainability is no longer optional—it’s expected. Brands are focusing on ethical sourcing, transparent supply chains, circular business models and innovative materials like mycelium leather. Authenticity and storytelling are key, especially for Gen Z, who care more about meaningful brand narratives and craftsmanship than flashy logos. Community-driven marketing is thriving through user-generated content, micro-influencer collaborations and audience input on designs. Aesthetic fashion trends are shifting Aesthetic fashion trends are shifting toward bold self-expression, with maximalism leading the way. Think bright colors, layered looks and clashing patterns that celebrate individuality. How to make a fashion website FAQ How can I increase traffic to my fashion website? Some ways to increase traffic to your fashion website include utilizing SEO strategies, promoting on social media, collaborating with other brands or influencers and regularly updating your blog with relevant content. Offering promotions or discounts can also attract new customers. Providing a great user experience design and high-quality products can also lead to positive word-of-mouth and attract more potential customers. How much does it cost to build a fashion website? The cost of building a fashion website can vary depending on the platform or web designer you choose and the features you want to include. Using an html website maker can cost anywhere from $10 to $50 per month, while hiring a web designer can range from $500 to thousands of dollars. Additionally, ongoing costs such as domain registration and hosting should also be factored in. Can you make money with an online clothing website? Yes, it's possible to make money with an online clothing website. Success will depend on factors such as the quality of your products, marketing strategies and customer satisfaction. With a well-designed website and effective promotions, you can potentially attract a large customer base and generate a profitable income from your online fashion business. How do I price used clothing? To price used clothing, consider the brand, condition and demand for the item. You can research similar items on resale websites to get an idea of their value or use a pricing guide. It's also important to factor in any shipping or handling fees if you plan on selling online. Additionally, offering discounts or promotions can help attract customers and increase sales for your used clothing items. Can I make my fashion site an eCommerce site? Yes, you can make your fashion website an eCommerce site by integrating eCommerce features such as a shopping cart, secure payment system and order tracking. Many low code website builders offer these features and make it easy to set up an online store. You can also hire a web developer to create a custom eCommerce site for you. How to start an online clothing store with no money? Starting an online clothing store with no money is possible by using free tools and resources. Choose a free eCommerce platform, use social media for marketing and create handmade or print-on-demand products that don’t require upfront inventory costs. Focus on building a strong online presence to attract potential customers.

Ready to let your work shine? Build your portfolio → An interview portfolio provides tangible proof of your skills and bridges the gap between your resume and a job offer, which is why learning how to make an interview portfolio is so valuable for job seekers. While a resume tells a potential employer what you did, an online portfolio demonstrates exactly how you did it. This visual aid allows you to control the narrative of the interview and focus the conversation on your strongest achievements. Building a collection of your work might seem like a big task, but it helps you distinguish yourself from other candidates who only bring a resume to the table. This guide breaks down how to make a portfolio into manageable steps with real-world portfolio examples so you can walk into your next interview with confidence. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how to make an interview portfolio An interview portfolio is like a visual resume. It’s a great way to show off your skills, experience and achievements in a clear and professional way. Start by picking your best work and decide on a format that works for you. You could build a website for a digital portfolio, create a slide deck or even use a simple binder. Organize it so it tells your story and demonstrates the value you bring. Make sure it’s easy to navigate, double-check everything for accuracy and keep it updated as you grow in your career. A polished portfolio can help you stand out and show recruiters why you’re the right person for the job. Features of a great interview portfolio Feature of a great interview portfolio Why its important High-quality work samples Demonstrates your skills, experience and impact with concrete examples that prove you can deliver results Clear narrative Helps interviewers understand your career journey and see how your skills match the role Professional design and format Creates a strong first impression and makes your portfolio easy to navigate and visually appealing Easy contact options Ensures recruiters can quickly reach you increasing the chance of follow-up opportunities Up-to-date content Shows growth and keeps your portfolio relevant reflecting your latest achievements and skills Learn more: How to create a marketing portfolio How to create a modeling portfolio How to create a photography portfolio How to make a business portfolio How do I make my portfolio stand out? How to make an interview portfolio in 8 steps Choose a format Select your best work Pick a domain and website host Choose a website builder and template Build a narrative Make yourself easy to contact Review your interview portfolio Keep your interview portfolio updated 01. Choose a format First, decide how you’ll present your work. A digital portfolio, like a website, is the most popular choice. It’s versatile, easy to share with a link before an interview and can be viewed from anywhere. This is a must-have for remote interviews or creative fields where you want to show off your digital projects. You could also create a presentation deck. You can save it as a PDF and send it over, or present it live during a video call. For in-person interviews, a physical binder with high-quality prints can leave a lasting impression, especially in more traditional industries. 02. Select your best work This is your chance to shine, so think quality over quantity. Pick 3–5 projects that really show off your skills and are relevant to the job you want. The goal is to prove you're the right person for this role, not just list what you did in your last one. For each project, tell a story using the STAR method: Situation: What was the challenge? Task: What was your goal? Action: What steps did you take to reach it? Result: What was the outcome? Use numbers like sales figures or engagement metrics to show your impact. To make your portfolio even more compelling, add a short bio and share what you hope to achieve in the next few years. You can also include a visual timeline of your career, along with any certifications, awards or great feedback from past managers. Explore these portfolio name ideas. 03. Pick a domain and website host If you choose a digital format, you need a place for it to live online. Your domain name is your address on the internet. It should be professional and easy to remember. Using your full name is usually the best choice. Use a domain name search tool to check availability, or try a domain name generator for creative ideas if your first choice isn’t available. Once you have a name in mind, you need a website host. Hosting ensures your site is visible on the web. Some website builders even include free website hosting, which simplifies the process. Secure a domain that looks clean and credible to recruiters. 04. Choose a website builder and template You don't need to be a designer to learn how to open a website. Wix gives you the tools to make a portfolio website, fast. You can choose from 2,000+ website design templates designed specifically for portfolios, saving you hours of work. Wix simplifies your portfolio website setup with drag-and-drop features. This allows you to customize the look and feel to match your personal brand without touching a line of code. Pick a template that is clean, professional and puts your work front and center. Check out Wix's templates: Resume website templates Portfolio website templates Personal website templates Discover the best portfolio website builders to get started on your journey. 05. Build a narrative Your portfolio should tell a story. Look at the job description and pick work samples that show you have the skills the employer is looking for. You want them to see you as the perfect person for the job. For each sample, walk them through your creative process. Don't just show the final product. Explain the "why" and "how" behind your work. For an extra touch, consider adding a 30-60-90 day plan. This is where you can outline your goals and how you'll contribute during your first three months. Expert tip from Doreen Weissfelner, head of Wix analytics and home: “Your portfolio is your chance to direct the narrative. Decide what story you want to tell and build everything else around that.” 06. Make yourself easy to contact Recruiters need a clear way to reach you. Include a dedicated contact page or place your details in the footer of every page. Include your professional email address and a link to your LinkedIn profile. You might also consider adding a contact form. This protects your email address from spam while giving visitors a direct line to your inbox. Make sure every link works and leads exactly where it should. If you use scheduling software for calls, embed that link directly on your contact page. 07. Review your interview portfolio Before you send your link or print your pages, double-check everything. A manageable interview portfolio is typically 5–10 pages or 10–12 slides. If it's too long, the interviewer might lose interest. Test functionality on different devices and check all digital links. Make sure your website is mobile-friendly too, as most people browse on their phones. A good website builder with built-in SEO features can handle much of this for you, while also improving your website performance to keep visitors engaged. If using a physical portfolio, use high-quality copies rather than originals. You may want to leave it with the interviewer, and you won't want to lose your only copy. 08. Keep your interview portfolio updated Your career is always growing and your portfolio should grow with it. Make it a habit to update your site or portfolio every few months. Add your latest projects, new skills or recent wins. It’s easier to do it little by little than all at once. Keeping your portfolio fresh means you’re always ready for new opportunities. Plus, it’s a great way to see how much you’ve grown over time. Think of it as a work in progress, not something you finish and forget about. What to include in an interview portfolio Your portfolio should show off both your personality and your professional achievements. Make sure to include these sections to give interviewers a full picture of what you bring to the table. Introduction Start with a short bio about who you are and your career goals. Explain what makes you a great fit for the role or industry you're applying for. Resume Add an updated resume that’s tailored to the job. It should be the same one you sent in with your application so your interviewer can easily follow along. Professional summary/timeline A visual timeline of your education, training and career path is a great way to show your journey. It’s much easier to scan than a long paragraph and helps the interviewer quickly grasp your experience. Work samples/case studies This is where you let your work shine. For each project, describe your role, the problem you solved, the skills you applied and the outcome. Use numbers and data to show the impact you made. Skills and accomplishments Show off your skills, like leadership or writing, with real examples. Include copies of any licenses, certifications, awards or positive reviews you’ve received. References/recommendations Add letters of recommendation or testimonials from past employers or clients. You can also include a list of professional references with their contact information. Closing page End with a concluding thought. It's also a good idea to list a few questions for the interviewer to show you’re engaged and curious about the role. Interview portfolio examples built on Wix Each of these web design portfolio examples uses Wix to showcase your skills, highlight your achievements and present your experience in a clear, professional and visually engaging way. 01. Christina Sterbenz From the moment you land on Christina Sterbenz’s interview portfolio, her writing skills are immediately clear. The design is clean and minimal, allowing her copy and experience to take center stage while still showing personality. Thoughtful layout choices and subtle interactions help guide interviewers through her work without distraction. Her resume section is concise and well structured, highlighting the most relevant parts of her background at a glance. Like what you see? Build your own interview portfolio using this same template. Template name: Creative CV website template 02. Lauryn Higgins Lauryn Higgins' portfolio immediately establishes credibility, highlighting her experience as a Pulitzer Prize–winning journalist who has contributed to major publications and covered global events. Her website pairs concise, well-crafted writing with a clean layout, making it easy for interviewers to quickly grasp the scope and impact of her work. Logos from outlets like PBS, The New York Times and Vogue link directly to her published articles, offering clear proof of experience. Thoughtful typography and a professional contact setup reinforce her expertise and make her portfolio a strong reference for employers evaluating her qualifications. Like what you see? Build your own interview portfolio using this same template. Template name: Food photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. They're easily customizable for all portfolio websites. 03. Dylan Wirth Dylan Wirth’s portfolio is clear and professional, making it easy for recruiters to understand his background and strengths. He presents his education, work experience and skills in a structured way that supports quick evaluation during an interview. Subtle personal details add personality without distracting from his qualifications. A clean design downloadable resume and testimonials help reinforce credibility and make follow-up simple. Like what you see? Build your own interview portfolio using this same template. Template name: Business CV website template 04. Toni Bonini Toni Bonini’s portfolio immediately showcases her creative talents through a vibrant well-designed homepage that draws attention to her work. The colorful visuals and thoughtful layout guide visitors through her projects without overwhelming them, making it easy for interviewers to grasp her skills and style at a glance. Like what you see? Build your own interview portfolio using this same template. Template name: Illustrator website template 05. Anissa Hexton Anissa Hexton's online CV showcases her decade of experience in marketing and branding with a clean friendly design. The homepage introduces her with a professional headshot and a warm welcome while simple buttons guide visitors to her resume, projects and background. A personable introduction makes the site feel professional yet approachable. Clear call-to-action buttons direct visitors to her work and multiple contact options (phone, email, LinkedIn) make networking easy. Like what you see? Build your own interview portfolio using this same template. Template name: Business CV website template Why you need an interview portfolio An interview portfolio helps you show your skills and achievements instead of just talking about them. As Chava Katz, PMM @ Wix Pages at Wix says: “Your portfolio is your visual resume, it speaks before you do. It’s how clients, employers or collaborators understand what makes your work special. The stronger the story it tells, the more doors it opens.” Learn more: How much does a portfolio website cost? Website building lessons How to write a cover letter for a portfolio How to make an interview portfolio FAQ How do I create an interview portfolio with no experience? Focus on potential rather than professional history. Include projects from your coursework, volunteer activities or internships. You can also create mock projects that solve real-world problems to demonstrate your skills. Treat these exactly like paying jobs in how you present them. How to create a portfolio for interviewing when you're still employed? Privacy is important here. If creating a website, password protect specific pages or the entire site. Only share the password with recruiters. Remove sensitive company data from your samples or anonymize the information to protect your current employer's confidentiality. What format to use to present your portfolio during an interview? The format depends on the interview setting. For virtual interviews, a website or digital slide deck is best. For in-person meetings, bringing a tablet to scroll through your site or a printed physical binder works well. Always have a backup plan in case technology fails. How do you present your portfolio in an interview? Don't just hand it over or send a link without context. Use it as a visual aid to support your answers. When asked about a specific skill, turn to the relevant page or slide and walk the interviewer through the project. This makes your answer more concrete and memorable.

Turn your ideas into a website you love with Wix → Editor's note: This blog includes additional reporting by Margaret Andersen. Margaret is a hybrid graphic designer/journalist based in Los Angeles. Whether you’re an aspiring web designer or a creative professional studying how to make a website that stands out—staying on top of web design trends can help your brand make an impact online. “As a designer, you really need to look out for cultural references, and not only in terms of web design," says Yiftach Koronio, Wix’s head of Social. “Culture affects design trends across platforms—whether it's fashion or website design, UX or UI.” Overall, this year we expect nostalgia and nature to influence web design in creative ways and further blur the boundary between physical and digital mediums. In many ways, Gen Z’s feelings will win out above the preferences of its predecessors, pushing aside Millennial minimalism for more dramatic, pop-culture infused website design. Continue reading for a closer look at the web design trends that are popping up on our radar. Ready to put your website design skills to action? Create a website with Wix today. Web design trends of 2026 Just a caveat before we begin: The design teams at Wix work hard to make sure our Editor is equipped with most of these elements so you can integrate this year’s over-the-top trends when you design a website. However, you'll still need to do some work to ensure your site sticks to its brand identity and facilitates a strong user experience. While Wix offers industry-leading performance at the core of every site, too much high-density content can still affect page load speed. Make sure you follow image and media optimization best practices (as well as website design best practices) to make sure your site not only looks trendy, but functions its best. It's additionally worth studying web design statistics, the top conversion mistakes made on websites and the relationship between website design and SEO. Without further ado, here are the biggest web design trends for this year (and learn about UX design trends too): Nature distilled Tactile maximalism Exaggerated hierarchy Retro revival Museumcore Dopamine colors Hyperreality Elevated brutalism '80s excess Dial-up design Retrofuture femme Read also: How to design a website with AI or 10 high-end website design tips (feat. advice from an art director) 01. Nature distilled In 2025, designers brought a touch of warmth and humanity to the digital landscape through handmade illustrations and handwriting fonts. In 2026, the trend will evolve into the “nature distilled” aesthetic, featuring palettes that celebrate the muted, earthy tones of skin, wood and soil, emphasizing a subtle sophistication that still brings warmth to our screens. Just look at the Pantone Color of the Year 2026: PANTONE 11-4201 Cloud Dancer. Gormley & Gamble's site, which uses neutral tones to create a sleek yet grounded visual identity, evokes a sense of calm and authenticity. The UK-based womenswear-only tailor also uses earthy shades to reflect its commitment to sustainability. Tap into the trend Earthy palettes and organic typography: Use muted, natural tones like clay, soil and wood, paired with handwritten or typewriter-style fonts for a grounded yet warm aesthetic. Subtle textures and minimalism: Incorporate textures inspired by paper, stone or wood grain and embrace clean, uncluttered layouts. Human connection through visuals: Use storytelling-focused imagery, natural lighting and imperfect elements to foster an emotional, relatable experience. 02. Tactile maximalism It seems designers and brands are trying on a new “more is more”-inspired style after a period of quiet minimalism. This modern web design trend puts a lot of information in one place: think symmetrical screens cleanly divided into balanced sections, but instead of delicate and minimalist design within those neat compartments, you’ll see asymmetrical elements, bright and strong typography, powerful colors, plus intense textures and vigorous movement. “Each one of the sections of the screen will be like a TV show, concert or a psychedelic trip of its own,” says Adi Huri, head of product and creative director of Wix's Wow! department. From the looks of it, brands are aiming for overstimulation to snap us out of the monotonous drudgery of the past few years. Take Dopple Press' site as an example. The printing studio uses bright and unapologetic branding, alongside delightful animations to capture (and keep) your attention. Tap into the trend Incorporate tactile 3D elements: Use sculptural typography, textured surfaces and dynamic layering to create a sense of depth and touchable realism. Animate to mimic the physical world: Add subtle website animations like pressable buttons, reactive textures, or scrolls that feel alive to enhance interactivity. Blend playfulness with functionality: Combine whimsical 3D features (e.g., rotating hero images or inflatable visuals) with clean, structured layouts for a balanced user experience. 03. Exaggerated hierarchy One of 2026’s other maximalist subtrends will explore exaggerated hierarchy, where dramatically oversized typography is juxtaposed with tiny text for a striking visual contrast. The key lies in the interplay: the oversized text commands the screen, serving as a visual anchor, while the smaller text invites closer inspection, drawing the user in for a more detailed engagement. Take inspiration from Laurenz Marsau's online portfolio, where oversized text dominates the layout, exuding confidence, while delicate, understated copy punctuates the design. It’s a visual language of extremes—simultaneously commanding and inviting—that reflects the growing demand for designs that are both visually arresting and strategically communicative. Tap into the trend Contrast as communication: Pair dramatically oversized typography to anchor the viewer's attention with tiny, understated text that invites detailed engagement. Balance confidence and subtlety: Let bold, dominant type make a strong visual statement while delicate text punctuates the layout, offering nuance and depth. Design for impact: Create a visual rhythm of extremes to craft layouts that are both striking and strategically engaging, ensuring the design is memorable and functional. Related reading: The science of first impressions (and how to nail them on your site) 04. Retro revival "Nostalgia is a powerful trigger in design. In an increasingly tech-driven landscape, retro revival brings emotional connection. Whether through palettes inspired by the past, vintage typography or video editing styles, this balance between old and new is gaining ground. Even workspaces are seeing this trend, with retro decorative elements. In the end, will today’s design feel nostalgic in the future? Only time will tell." - Bruno Aurélio, Web Designer specializing in Figma and Wix Studio Legacy brands are refining, not reinventing, their historical designs. And the results are surprisingly modern. That’s because the key to pulling off this trend is balancing nostalgia with contemporary aesthetics. Mountain Dew’s rebrand reclaimed its full name, reintroduced vintage mountain imagery, and incorporated "Est. 1948" to celebrate its heritage while appealing to modern tastes. On the flip side, Jaguar’s overhaul misfired by discarding its iconic leaping cat logo and adopting a generic sans-serif wordmark. The brand arguably lost its luxurious and storied appeal—and let’s just say, people had feedback. Retro web design translates into digital branding strategies that integrate nostalgic visuals, storytelling and modern typography. This trend lets brands celebrate their roots, connect emotionally with audiences and stay relevant in a constantly shifting digital landscape, bridging the past and future seamlessly. Tap into the trend Refine, don’t reinvent: Modernize historical design elements like logos, typefaces or color palettes instead of starting from scratch. Highlight iconic features to retain familiarity while giving them a contemporary twist. Emphasize storytelling: Incorporate your brand’s heritage into your digital presence through visuals and messaging. Use nostalgia-driven narratives to evoke trust and emotional connections with your audience. Blend nostalgia with modernity: Pair vintage-inspired aesthetics with clean, modern design principles—simplified shapes, updated typography and fresh color schemes—to create a seamless balance between the past and present. 05. Museumcore If you consider the retro revival trend an early stop in your web-design time machine, this one blasts you way back to opulent aesthetics of the 16th and 17th century. This maximalist web design subtrend borrows from the excess, ornamentation and teeny-tiny details of the Renaissance and Baroque artistic movements. We’ve seen it on TV (Plains of Yonder’s White Lotus intro sequence evoked the murals of 16th century Italian villas), perfume, tinned fish and even dog shampoo. It was a welcome respite from the sans-serif sameness that’s dominated screen design for years. This renaissance is possible, partly because of improved tech, which can now support more visual details due to higher resolutions and bigger screen sizes. It begs designers to ask, "What would the Mona Lisa look like if it were a website?" No pressure. Tap into the trend Old-style fonts: Choose fonts like Garamond or Caslon for their historical significance and vintage feel, or spring for a more decorative font pack with speciality glyphs and vector elements to create a unique monogram logo. Rich jewel tones and subdued neutrals: Pops of colors like burgundy, navy blue and emerald green add sophistication when paired with cream, taupe and antique white backgrounds. Patterns and illustrations: Look for vintage floral patterns, ornamental frames or Toile De Jouy to add decorative elements that summon the luxuries of the past. Learn more: What is web design? 06. Dopamine colors These vibrant, high-energy palettes—think neon pinks, electric blues and bold bright reds—are everywhere, infusing websites with optimism and unapologetic joy. Initially a response to a post-pandemic craving for positivity, dopamine colors have evolved into a mainstay of digital design. These colors aren’t just a visual trend; they’ve become a tool for brands to communicate confidence and vitality, appealing to users on an emotional level. Expect to see more designers pushing the boundaries with hyper-saturated palettes in 2026, transforming every scroll into a serotonin boost. “Everything will be saturated with bright colors,” Adi says. “[Designers] will make the audience open their eyes wide, smile and go wild.” Colorful overlays, website gradients and imagery are all ways to incorporate the dopamine-inducing colors onto your site. Adi adds that imbuing your site with multiple colors, can create a grungy, noisy feel that is cool enough to attract the likes of the trendsetting Gen Z generation. For example, she says you can decorate each section of the same page differently or using a variety of hues across paragraph text, headings and calls-to-action. Take Ayelet's site as an example. Read more about this year's website color trends. Tap into the trend Embrace vibrant palettes: Incorporate bold, high-energy colors like neon pinks, electric blues and bright reds to infuse your design with optimism and vitality. Communicate emotionally: Use hyper-saturated hues strategically to evoke confidence and joy, creating an uplifting emotional connection with users. Push boundaries: Experiment with unconventional color combinations and saturated gradients to make every interaction feel dynamic and exciting. 07. Hyperreality Hyperreality lives in the world between reality and simulation, making the simulated version feel more real or impactful than reality itself. This idea, introduced by Jean Baudrillard, often applies to media, art and culture, where simulations can seem more compelling than real experiences. We see this now more than ever largely in part to the global rise of AI. Within the last two years Google Trends has shown a 1,700% jump in searches for AI design tools and a massive 8,500% increase in "Generative AI" searches. But AI is just part of what’s fueling the trend. Designers and creators are pushing limits of what’s possible in design both online and IRL. See: NPC characters on TikTok and Superorganism’s misty animation overlay that gives the feeling of being immersed in a tropical rainforest. Lennnie's website is also full of surreal inspiration, creating a virtual experience that you could get lost in for hours. Filled with warped illustrations and animated elements, the Lennnie site provides a space for people to meet, chat, shop or simply listen to music. Tap into the trend Interactive 3D elements: Integrate interactive 3D elements that users can manipulate, like clickable objects that change state or appearance with each interaction, to create a more immersive experience. Surreal animations: Use animations that alter the perception of the digital environment, like overlays or dynamically changing backgrounds, to give a sense of immersion and otherworldliness. Unexpected design features: Implement playful design features, such as warped videos or animated elements, to surprise and engage users, making the online experience feel more dynamic and intriguing. Pro tip: Explore website gamification to better understand how to introduce interactive elements to your website for better engagement. 08. Elevated brutalism Whether it’s the climate, geopolitical changes or the uncertainty of our workplaces, we live in uncertain times. While designers have grown familiar with chaos over the past few years, web design has tried to find order among the mess. But now, designers are embracing the wreckage. Welcome to the world of anti-design. With its roots in Brutalism, anti-design draws on harsh qualities that aim to break the principles of design, recreate the chaos around us and make a strong observational statement. This web trend is characterized by heavy, aggressive elements that broken and disproportional in appearance, such as clashing textures, overlapping elements, big fonts and asymmetrical, unstructured layouts. Because designers use anti-design to push creative limits and connect with new audiences, this attention-grabbing style won't fit every website and brand. Many online businesses depend on having a specific website structure and user flow, so anti-design’s nature may limit its success. However, if you have a portfolio, special project or initiative, anti-design may help you portray a specific subtext. For example, Isshī's website is intentionally unconventional. “If there’s a rule set in place, then I’m definitely breaking it,” says owner and artist Rolly Robínson. (Read our full conversation with Rolly.) Tap into the trend Less is more: Stick to a limited color palette like black, white and one bold pop of color like red. Get creative within constraints: Give system fonts like Times New Roman or Ariel more impact by increasing their point size. Elevate Utilitarianism with high-impact photography: Transform functional and minimalist designs by integrating high-quality photography to add emotional depth and visual appeal. 09. '80s excess The resurgence of ’80s and early ’90s excess will continue to influence web design as part of the broader maximalism trend carrying over into 2026. Brands like suncare startup Vacation, members-only winery Rochambeau Club and the ultra-stylish Rocco wine cooler 1500 are embracing a visual identity steeped in this era’s opulent aesthetic. Similarly, the revival of print magazines as collectible elevated products—like special editions from Nylon, Saveur and Field and Stream—has sparked a nostalgia-driven design movement that prioritizes quality and storytelling. When translated into the world of web design, this trend often features grainy background textures, soft single-color gradients and heavy use of vintage photography and styling, creating a luxurious timeless appeal. Drawing on old-school magazine layouts, websites can incorporate thin-line motifs, bordered images and retro typefaces like neutral semi-serifs or thin serifs paired with elegant secondary scripts. It doesn't say '80s without geometric shapes, pastel colors and multiple typefaces all at once. Illustration by Ashger Zamana. Tap into the trend Grainy background textures: Add grainy textures to backgrounds for a vintage feel. Soft single-color gradients: Use gentle gradients, like pastel pink to light peach. Magazine layout techniques: Frame images with thin lines and use bordered sections. Retro fonts: Pair condensed serif fonts like ITC Garamond and Benton Modern with neutral sans serifs like Optima for a balance between over-the-top excess and readability. 10. Dial-up design There’s a nostalgia for the early web, when there were more niche online communities and fewer brand guidelines. Today, web designers are tapping into the spirit of experimentation from the Geocities era of the internet by utilizing low-fi social assets like memes and Y2K callbacks, like MS Paint and Word Art in their work. Look to the recently launched internet culture site Byline; the new Gen Z myspace-inspired app, NoSpace; and the female-run media startup for the “chronically online,” Boys Club. We’d be remiss if we didn’t include Charli XCX’s viral album Brat, too, as an example of peak Dial-up Design aesthetic, with its low-res sans-serif font against an aggressively slime green background. It’s all part of the Y2K craze and points to the continued dominance of this design approach moving into next year. As another good example: Ryan Haskins' portfolio, which resurfaces the joy and chaos of collage and early graphic design tools. But, if you're looking to see this trend in the wild, all you’ve got to do is scroll Instagram. Pro tip: Explore nostalgic web design and Y2K website design to get a better understanding of this trend. Tap into the trend Pixelated fonts: Use bitmap fonts like Press Start 2P or Neue Pixel Grotesk to emulate the low-resolution text style of early web design. Bright and brash colors: Opt for a color palette that includes bright, neon colors and contrasting backgrounds, like black with neon green (#39ff14) or blue with pink (#ff69b4), to reflect the vibrant, sometimes clashing hues of ’90s websites. Early internet UI: Incorporate retro-style buttons with bevels and shadows, using large, blocky buttons in bold, capital letters. Integrate animated GIFs and tiled background images for an authentic throwback look. 11. Retrofuture femme The internet is getting cuter, thanks to web designs inspired by Kawaii, an endearingly cute Japanese aesthetic. Consider this trend the kid sister of dial-up design. This web design trend is hyper femme and glittery, covered in hearts, bows and butterflies. This overlaps with fashion trends like balletcore and coquettecore. And it’s gaining traction at the same time as girly, feminine fashion from designers like the sell-out-level popular Sandy Liang. Girly, femme design emerged with force in 2023 as yet another counterpoint to traditional corporate web design tropes, another indication that consumers—especially younger ones—are tired of the same old sans. As creative consultancy Digital Fairy explains, the creative expression of the early internet (as found on sites like Myspace, Tumblr and Blingee) still resonates with designers today. They’ll continue to repurpose the cute aesthetic for brands looking to cater to younger, fluently online audiences. The internet is getting cuter, thanks to design inspired by Kawaii, an endearingly cute Japanese aesthetic. This trend is hyper femme and glittery, and covered in hearts, bows and butterflies. Illustration by Ido Israeli. Tap into the trend Y2K fonts: Use futuristic typefaces like Orbitron or Space Mono combined with retro-inspired, psychedelic fonts like Cyber Angel to create a nostalgic yet modern look. Softer color palettes: Integrate a pastel color palette with shades like mint green, baby pink and soft lavender, accented with metallics like silver or rose gold for a futuristic touch. Bling those buttons: Design buttons with a combination of neon glow or glitter effects and vintage-inspired shapes, such as rounded rectangles or pill shapes, to blend the old with the new.

Turn your ideas into a website you love with Wix → Learning how to build a website from scratch used to have a high barrier to entry: you either needed to hire a professional, or be fluent in several coding languages and graphic design. Fortunately, today’s free web design tools have made creating a web presence much easier. Let’s cover six free web design tools that should be on your radar and discuss how to pick the right web design software for you or your web design business. Get started with your website design for free Wix today. 6 best free web design tools Wix Blender Visual Studio Code GIMP Figma Canva 01. Wix If you’re looking for an all-in-one, free web designing software and code free website builder, look no further than Wix's website builder. It's designed to help you build a functional, professional-looking website quickly and easily without sacrificing on quality. Wix enhances your website creation experience by offering AI-assisted customization for your site profile and dashboard, ensuring you're connected with the most suitable apps for your needs. Additionally, it offers an AI website builder that gives you a bespoke website, complete with recommended text, imagery and widgets. (Learn more about how to design a website with AI.) Or, if you want a more hands-on approach, start from one of hundreds of website templates designed for various use cases. From there, you can use Wix's drag-and-drop website builder to customize your website without having to write a single line of code. That said, if you do want to add your own coding, Velo allows you to lift the hood on your website to make it your own. No matter how you build your website, Wix automatically generates a mobile version of it, ensuring it looks good and functions well on all kinds of devices. You can then use the mobile editor to improve your site’s aesthetics and usability even further. If you want to add engaging photos or videos to your website, you can edit them directly in Wix. The Wix video maker, powered by Vimeo, lets you quickly create videos by uploading text and media, choosing a theme, selecting music and entering your business information. For still images, you can upload and edit your own or select free images from the Wix Library. Wix's App Market is a treasure trove of integrations, offering you a wide range of applications and widgets to enhance your website's functionality. Whether you want to add a live chat feature, social media integration or booking platform to your website, Wix offers a broad range of options to fit these needs. In addition to being a robust, free web design tool, Wix is a powerful branding and marketing platform. It has a logo maker, a name generator, an email marketing tool, a video maker and more. If you ever need help, Wix offers a variety of support options, including a chatbot that makes it easy to find the right solution and get in touch with an expert through your preferred contact method. Additionally, there are a variety of resources, including the support library, the YouTube channel and the Wix Blog. Standout features of Wix’s free web designing software: Drag-and-drop website editor Range of AI tools for site setup, text generation and more Hundreds of customizable website templates Collaborator roles and permissions SEO, marketing and analytics tools Built-in photo and video editor Integrations with hundreds of third-party apps 24/7 customer support Additional pricing details: You can design a website for free with Wix. To access additional features, you can upgrade to a Wix Premium plan. Check Wix’s Pricing Plans for the most up-to-date options. Sign up for Wix today and test drive our site builder for free. 02. Blender Blender secures a place on our list of the best free web design tools because of its powerful animation capabilities. Thanks to Blender’s open-source nature, this tool is free to download, and all of its features are free to use. The software is constantly being updated by a passionate community of contributors. So, what exactly can you do in Blender? With 3D modeling capabilities, you can create figures, environments and objects through a variety of methods, including sculpting. You can then use Blender’s animation features to make these models come to life. The software’s powerful visual effects include green screen compositing, fluid and smoke simulations and much more. Blender has a limited library of ready-to-use asset bundles and demo templates for walking you through the software and giving you starting points for projects. There are also loads of Blender templates available through third-party marketplaces. Beyond templates, you can extend Blender’s capabilities through integrations known as add-ons. For example, because Blender lacks native collaboration features, you can find an add-on that lets you work on a web animation with your team in real time. Although some users say Blender comes with a steep learning curve, the wealth of educational resources available online—including comprehensive documentation, tutorials and active community forums and chat rooms—makes it accessible to designers of all skill levels. And while Blender may not have certain support features typically found in freemium software, the vast array of available learning and support resources effectively equips users to tackle almost any challenge they might face. Standout features of Blender’s free web design software: Open-source software Functionality is similar to paid animation tools Lots of support resources available 3D modeling, VFX and animation capabilities Native and third-party templates and integrations Additional pricing details: Blender is free to download and use. 03. Visual Studio Code If you want to develop your website from scratch (or simply edit its code), Visual Studio Code may come in handy. This open-source editor runs on Windows, Mac and Linux, making it highly accessible. It supports many coding languages, including HTML and CSS. If it doesn’t support a particular programming language, you can add support for that language with extensions. Visual Studio Code offers a comprehensive database of documentation, simplifying the setup process and providing helpful guidance for those new to coding. With a detailed database of documentation to help you get set up, Visual Studio Code is easy to use for developers of all levels. In fact, if you don’t know how to code yet, you can learn from the platform’s resources. Its minimalist interface is ideal for distraction-free coding. The debugging feature may come in handy when you’re inspecting code and need to address issues quickly. Plus, the code editor’s snippets are quite useful, as they function as code templates that make it easier to write repeating code patterns. Visual Studio Code’s extensions library makes this code editor even more powerful. You can browse hundreds of integrations that let you add coding languages, themes and more. Notably, while a preview tool is not included as a native feature, you have the option to add it through these integrations, further customizing your experience. Visual Studio Code’s integration of Git, a popular version control system streamlines collaboration, enabling your team to work together seamlessly and track changes with ease. Unique among many code editors, Visual Studio Code has a web-based version. This allows for quick edits directly in a browser, bypassing the need for software downloads and minimizing the impact on your device's performance. Standout features of Visual Studio Code’s free web design tool: Support for many coding languages Large library of extensions Distraction-free interface Integration with Git for easy collaboration Web-based version available Powerful debugging Predictive snippets Additional pricing information: Visual Studio Code is open source and therefore completely free. You may need to pay for extensions. 04. GIMP GIMP stands as an open-source counterpart to Photoshop, offering a wide range of capabilities from basic photo editing to crafting images and graphics from scratch. For existing photos, GIMP enables you to resize, rotate and color-correct with its array of transformation tools, filters and masks. It supports multiple image file formats like JPEG, PNG and PSD format (which is great for collaborating with Photoshop users). If creating original artwork is your goal, GIMP provides tools like brushes, pencils and stamps. It even supports freehand drawing on graphics tablets. GIMP also supports text and some animation features, making it useful for more than just enhancing your headshot. And for those looking to expand its functionality, a range of third-party plugins is available. One drawback is that GIMP lacks a built-in collaboration feature. Currently, you’ll have to share file versions back and forth for edits. GIMP’s interface is minimalistic, which may make it less intuitive than some competing products. That said, the platform compensates with an extensive database of support resources including documentation, web design tutorials, books and a user manual. You can even customize GIMP’s interface with shortcuts and image settings to make it easier to use. Standout features of GIMP’s free web design tool: Constantly updating open-source platform Robust resource library Powerful digital drawing and image retouching capabilities Extensions available through the GIMP community Additional pricing information: Because GIMP is an open-source photo editor, accessing all of its features is free. 05. Figma Figma aims to simplify collaboration for everyone in the design process, from designers and developers to project managers and marketers. It's a breeze to co-create web pages or get feedback on design concepts within Figma. Start your design journey with a blank canvas or choose from Figma's extensive library of over 300 templates. The software also allows you to create branded design libraries, ensuring consistency across projects. Figma's cloud-based browser software ensures that every collaborator can easily access and work on the latest version of each project at the same time. When it's time to transition your design to developers, Figma offers detailed design specs to accurately convey your creative vision. If you find Figma’s built-in capabilities lacking, you can add more features with plugins. The Figma Community offers a variety of free and paid plugins for wireframing, accessibility, visual assets and much more. Figma free web design tool highlights: Real-time collaboration Intuitive interface Ample templates Cloud and web-based software Rich plugin library Additional pricing information: Figma offers a free Starter plan for individuals and small projects. Paid plans unlock additional collaboration, design system and admin features. 06. Canva Designing eye-catching graphics for your website becomes effortless with Canva's intuitive online design tool. It all begins with Canva's diverse array of templates and its intuitive interface. Start by selecting a project type, like a logo, wireframe or video. Then, pick from an extensive collection of templates, available in sizes perfect for various web design elements, or choose to start from a blank canvas. Canva's straightforward, drag-and-drop interface makes customizing your chosen template or enhancing your blank canvas effortless. Add text, upload images or incorporate shapes, stock photos and graphics from Canva's extensive media library. Easily align with your website's branding by selecting specific colors and fonts to create on-brand web elements. Canva also supports your website's marketing by offering tools to build a brand kit, upload logos and design newsletters. If you want to integrate your favorite online design tools with Canva, simply explore its app library. Should you ever need guidance on using this intuitive platform, Canva's help center, design school, blog and events are there for support. Plus, for collaborative design, invite team members to join in. Upgrading to Canva for Teams allows stakeholders to comment on and edit digital designs in real time, enhancing the collaborative experience. Standout features of Canva’s free web design tool: User-friendly, drag-and-drop interface Access to 250,000 templates and more than 1 million graphics and photos Collaboration capabilities Branding opportunities App library for integrations Multiple support options Additional pricing information: Canva offers a free plan with access to its core design tools and templates. Paid plans include Canva Pro and Canva Teams, which unlock premium templates, AI features and collaboration tools. Editor’s note: all prices are current as of July 20, 2026. What to look for in tools for web design As you’re evaluating these free web design tools, reference this checklist to find the best software for your needs. Robust support options: The gold standard for web design software support is 24/7 support over the phone or via chat. However, it’s rare to get this level of support with free tools, so make sure the software has other ways to get help, such as email support, detailed documentation, tutorials or community support forums. A variety of templates: Templates cut down on a lot of the grunt work related to web design and significantly reduce how long it takes you to launch a site, write code or design a graphic. If you don’t have a traditional design background, templates can also help you stay within the parameters of design best practices. Opt for free online design tools that come with customizable templates that will help you get started with your project quickly. Compatibility with existing software: Look for software that integrates seamlessly with the programs you already use. You should be able to share files and data between your tools without complicated workarounds. Collaboration capabilities: Design projects are often a group effort, so you need tools that make it easy for your teammates to track and review changes, make edits, leave comments and pick up where you left off. Bonus points if the tool lets you work on the same project at the same time. Ease of use: The software you’re using to design your website and graphics should be intuitive to use. If a free web design tool has a learning curve, it should provide proper support to guide you through onboarding. Learn more: What is web design? Why is web design important? What are some of the easiest web design tools for beginners to use? Some of the best tools for web design, to use as a beginner are: Wix: An intuitive drag-and-drop builder with customizable templates, ideal for those with no coding experience. Adobe Spark: Allows beginners to create visually striking single-page websites quickly. Canva: While primarily a graphic design tool, Canva offers website templates and easy-to-use design features.

Turn your ideas into a website you love with Wix → User experience (UX) design is a fascinating field that involves creating new products, apps, website designs and user interfaces. The goal of UX design is two-fold: First, to take care of new demands and provide users with the best experience when they interact with products. Second, to ensure that brands and business across all industries have the tools they need to keep up with the new developments that will satisfy customers. In order to help you stay up with the times, we sat down with Wix in-house UX designer Avital Santo to grab insights into what UX trends will look like in 2026. 10 UX design trends in 2026 In many ways, this dynamic industry is a balancing act between engaging users and taking care of their needs. As we ride the wave of what's shaping the UX design world, it’s obvious that it's moving forward in a way that surpasses metrics to pay more attention to the human beings we design for. Here are 10 UX design trends to look out for in 2026: Advanced cursor interactions Personalized experiences Data visualization Dark mode Micro-interactions 3D designs Clean user interfaces (with a twist) AI generated content The Metaverse Responsive design Read also: 6 lessons from my 6 years in UX that can be applied to your site 01. Advanced cursor interactions A cursor is a fundamental web design tool that bridges the gap between users and the user interface (UI). It enables every visitor to navigate and take action on a site. A cursor’s significance has always depended on functionality—but UX trends this year will treat cursors as sophisticated design elements that play an even bigger role in the user experience. Thanks to programs such as Figma that foster complexity in UX design, cursors have been evolving for a few years now. We’ve seen UX designers change the shape and size of cursors, incorporate animation and even give cursors the ability to produce actions that were previously made using UI inputs. Ultimately, these cursor improvements engage visitors as they browse and facilitate a more user-friendly experience. “Making the cursor part of the action is a phenomenon that gives websites an intuitive feeling,” explained Santo. “There used to be a lot of buttons involved in order to take actions, but the cursor has replaced many of them. It's part of clean and smart behavior in design.” 02. Personalized experiences Curated show recommendations from Netflix, shopping suggestions on Instagram, pre-made playlists on Shopify are just a few examples that prove we live in an age of hyper-personalization. “Personalized user experiences have intensified in the last year, and companies want to understand how they can create a ‘total package’ for the user,” said Santo. “Designers are adapting themselves to the users’ personal needs, and trying to communicate on a personal level that respects the user while producing an emotional feeling.” Personalization benefits businesses (especially in eCommerce and with online eCommerce websites or eCommerce solution) since they can use data to target potential customers. It helps users as well, providing us with a more convenient online experience that gives us the information we want without having to ask for it. But as Santo points out, it’s the role of UX designers to hone in even further on the user. “The goal is no longer just to improve customer satisfaction,” said Santo. “It’s to curate a meaningful experience.” As technology advances, the UX world needs to define even stronger boundaries and ethical approaches in order to create a holistic encounter with users. Netflix provides a highly personalized user interface. 03. Data visualization Data visualization is the art of putting data into a visual context, arranging it in a composition that builds a story for the user. This has become an invaluable and expected part of user experience, since it improves how users interact with certain products and even fosters a more trusting relationship between them. “Understanding and analyzing certain types of data is a process that’s always been left to professionals,” said Santo. “But now, it’s a fundamental part of the way most programs, brands and applications interact with their users.” For example, the ability to view screen time data on our devices offers a level of transparency that makes us more accountable for our own cell phone usage. Plus, there is the invention of apps made solely to track and visualize meaningful day-to-day data. One such app is Lumen, which gives users detailed information about their metabolism and energy levels. “Data used to be displayed generically, using pie charts, graphs, etc.,” said Santo. "But now it needs to speak to the user, and we’ll see apps crafting fun and personal ways to make this data more interesting.” He refers to Spotify’s in-app experience, Only You, which displays a colorful and trendy visual language to make personalized music suggestions for users. Data visualization is shaping the way brands pick website design templates. More and more are looking for layouts that let them tell stories in a dynamic, user-driven way. As this trend grows, brands will explore tools that boost interaction and create meaningful connections with their audiences. Expect a stronger focus on user value, paired with fresh, modern aesthetics that stand out. Spotify's annual summary displays the user's data in a personal and fun way. 04. Dark mode Simply put, dark mode refers to user interfaces with a predominantly dark color palette—using black and other dim hues for the background and flipping the design so details in the forefront stick out in light colors. “Dark mode is part of an overall attempt to de-stress the user spending lots of time looking at screens,” said Santo. “White screen mode reflects light, black doesn’t, so it’s easier to read things.” This is not a new trend—Apple, YouTube and Google have used dark mode for years—but it’s becoming more of a default in UX. Designers also appreciate dark mode for its aesthetic appeal. “Designers have a bias towards dark mode and the minimalistic, visual tone it has to offer,” said Santo. “Anything that sits on black looks more elegant.” As it becomes more standard, we’ll see apps, websites and products using dark mode and more design programs enabling us to do so. For example, Velo by Wix enables any user to switch their site into dark mode without the use of complex coding. 05. Micro-interactions From the revolutionary “like” button on Facebook to scroll bars that show users where they are on a page, micro-interactions are small visual movements that have a large impact on UX design. Whether it’s a swipe, hover color, animation or data input, micro-interactions make user experience more engaging, interesting and enjoyable. “A few years ago, 'micro-interaction' was a buzzword,” said Santo. “Everyone talked about the benefit of giving users feedback, and moving the design game from static to dynamic in general.” Google started this trend by making buttons enlarge when users click on them. In 2026, we’ll see micro-interactions become a standard in both mobile and desktop UX design. “Now, nothing can be static, because it gives an out-of-date vibe,” said Santo. “In the Wix Editor, for example, we understood that users need feedback from icons. Small animation and color changes give Wix users the feeling that elements talk to them as they build a website.” The website for It's Mine's shows how microinteractions can fit into a brand's website design. 06. 3D designs Although three-dimensional design is nothing new, we're going to see a resurgence and evolution of the UX design trend in 2026. We anticipate that more design tools will make 3D design easier for designers (both amateurs and professionals) to create. “The novelty is in the new generation of 3D tools,” explained Santo. “We see design content based on 3D everywhere, whether it’s in web design or app creation," explained Santo. "In the past you had to use heavy programs for this, but now there are UX design tools that can generate 3D designs quite easily, such as those introduced recently by Adobe Illustrator.” 3D functionality in Adobe Illustrator. 07. Clean user interfaces—with a twist Keeping user interfaces clean is a standard tenant of UX design. But because we’re designing for audiences like Gen Z, it’s never a bad idea to add an inventive twist. “For the past few years, creating clean programs with generic, flat designs has been a trending style,” said Santo. “But now we’ll see that even designs that are flat will incorporate small elements that jump out.” These minor visual twists can have a positive effect on a minimalistic design. “The Pitch interface is black and white with flat icons—but then the generic design implements a surprisingly sophisticated gradient,” said Santo. “This small solution is an example of how unexpected visuals and behaviors can successfully generate interest from the user.” Pitch's user interface has a clean design language with only the CTA using a sophisticated gradient. 08. AI-driven content Using machine-learning algorithms, AI content adapts to the individual needs and preferences of each user. While many UX designers might not depend on AI tools, they're embracing them as part of the creative process. For example, AI-powered tools can be used to improve overall efficiency when it comes to the user experience. AI content can also help streamline research processes for UX designers by automating tasks such as content curation and recommendations. In line with the overall sentiment of UX design trends in 2026, it helps to pinpoint personalized and relevant content, which increases user engagement and retention. This is especially important in today's digital landscape, where competition for user attention is fierce. AI-enabled, user-friendly tools are also accessible to those without any design background at all. For example, Wix’s AI website maker allows you to create a fully functional, bespoke site in minutes by simply telling AI more about your business goals and type. 09. The metaverse The metaverse, a virtual space that users can interact with in real time, has become a hot topic in UX design. One of the main trends in metaverse UX is the blurring of the line between the virtual and physical world. This is being achieved through the use of technologies such as augmented and virtual reality, which allow users to immerse themselves fully in the metaverse and interact with virtual objects and avatars as if they were in the real world. Another trend is the personalization of the metaverse experience, with users able to customize their avatars and the environments they inhabit. This is enabling users to express their identity and personality in new, creative ways. 10. Responsive design Each year, new screen sizes are born, and with them, a need for UX designers to adapt their creations to these devices—whether it’s one the three newest iPhones, a smart TV or a laptop. This is where responsive design comes in. Responsive design means setting up a fluid user interface that can adjust to fit any browser space or screen, ensuring consistency across different devices. “We’ve been living with responsive design for a while, but more and more we understand that it needs to improve,” said Santo. In fact, in 2021 approximately 55% of mobile traffic came through using mobile devices. “In the past, we would think about the areas that need to be designated with the best version of our designs, but today that needs to be everywhere.” Whether working with responsive design platforms, like Wix Studio, or building layouts that are smart and simple enough to work well in any situation, it’s more important than ever to think about screen size and consider the pros and cons of responsive vs adaptive design. Comparing Wix Studio: Wix vs. Wix Studio Wix Studio vs. Elementor Why UX isn’t getting any easier UX design in 2026 is all about juggling sky-high expectations with ever-growing complexity. Tech is moving at lightning speed and users expect seamless frustration-free experiences. Meanwhile, businesses are chasing faster launches, higher conversions and bigger audiences. Designers are tackling big stuff like ethics, AI behavior, accessibility and the needs of a global audience all at once. It’s tougher than ever but it’s also never been more exciting. Here’s why: Rising user expectations: People expect fast, seamless and personalized experiences. Slow loading, confusing interfaces or unclear steps aren’t just frustrating—they’re dealbreakers. Great UX isn’t a bonus anymore; it’s the standard. Anything less, and users are gone in seconds. Device chaos: A user might start their journey on a smartwatch, switch to a phone, pick up on a laptop and wrap things up in a VR headset. Designers need to keep things seamless, making sure every platform feels connected even with their unique interaction styles and technical quirks. Ethical UX and AI trust issues: With AI personalization on the rise, concerns about data privacy, manipulation and bias are growing. UX teams now face the challenge of building trust by explaining decisions, giving users more control and designing for transparency—all while keeping things simple and clear. Tighter budgets, faster deadlines: Many teams face increasing pressure to deliver results at lightning speed with fewer resources. Research gets cut short, iteration cycles shrink and lean UX practices step in to fill the gaps left by missing data and rushed approvals. The push to prove ROI: Designers are now expected to connect their work directly to business results. Good UX needs to drive measurable outcomes like higher conversion rates, lower churn or increased customer value. Simply calling something “good design” doesn’t cut it anymore without the numbers to back it up. Accessibility and inclusivity demands: Accessibility is non-negotiable. It's a legal, ethical and practical must. Teams should design with screen readers, color contrast, keyboard navigation and neurodiversity in mind. Inclusivity should start from the very first wireframes, not be tacked on later. Too many tools, too much hassle: Collaboration gets tricky when designers are split between Figma and Sketch and developers rely on their own prototyping tools. Switching between platforms, dealing with plugin issues and managing versions turn simple tasks into a frustrating mess. Globalization of UX: Design needs to work across cultures, languages and regulations. What feels familiar in one market might confuse users in another. From symbols and colors to gestures and layouts, creating experiences that feel natural everywhere means thinking local at every step. Cognitive overload and user fatigue: People are worn out from apps constantly fighting for their attention. UX should focus on keeping things simple with fewer distractions and smarter prioritization. Designing with a "calm" approach helps conserve mental energy and creates a more enjoyable experience. The challenge of emerging tech (VR, AR, Voice, AI): Designers face the task of creating user experiences for technologies with no rulebook. How do you make VR intuitive for someone trying it for the first time? How can voice UX handle confusion without frustrating users? These questions demand fresh thinking and creative solutions, not recycled ideas.

Turn your ideas into a website you love with Wix → Yin and yang are similar to UI and UX in more ways than one. Not only are the pair inseparable, unable to exist without one another, but there are also very few people who can tell the difference between the two. Okay, this might be an overstatement for UI and UX design, but who here actually knows which is yin and which is yang? Without further ado, let’s take an in-depth look into the profession. We’ll clarify what the difference between UI and UX design actually is and go over some of the key stages involved in each one. Whether or not UI and UX design are a mystery to you, it's safe to say that each workplace has a slightly different approach. Here's a look into the essence of both disciplines. UI and UX design: the basic definitions It’s true that a UI (user interface) or UX (user experience) designers’ main aim is to enhance users’ satisfaction, by creating products and interfaces that are intuitive, simple and efficient. And many people have a part to play in this, including developers, content writers and more. But what exactly is each designer’s role within this overall aim? In general terms, UI is about the visual design of the product interface. Depending on the nature of the product, this normally includes the layout, icons, buttons, information architecture, colors, typography, animations and illustrations. And as the name suggests, UX is about the user, or rather, human experience. It’s about analyzing people’s intents when they use the product – what they should feel, what they need to understand and what action they should eventually take. In most cases, this part is done first, followed by the visual design. To summarize with an effective metaphor, you can think of it as a house: UX is about providing the skeletal structure, deciding where each room should be placed, planning the electricity system and other structure-related aspects. The UI is more about the details, such as the doorknobs, curtains, colors and more. In the end, all these elements come together to make up a whole experience and atmosphere. These might sound like two very separate areas of expertise, and it’s true – they are different and each one requires a wide array of skill sets. However, just like coffee and cake, they complete one another. Imagine, for example, an instruction manual for a complex coffee machine. It could be the most beautifully designed thing in the world, with the most stunning color palette and on-trend fonts, but if it the user doesn’t manage to understand what they’re supposed to do, they may as well throw it away (or hang it up on their wall). That’s exactly where UX comes in. As the two professions are so intertwined, at Wix, designers specialize in both UI and UX – a requirement that is brought up right from the initial design interview. This allows them to package an optimal product experience, that includes spot-on functionality, content and visuals. Is UX just about functionality? A large part of UX is about making a product functional, but the road to perfect functionality is long and winding. When it comes to the house example (hint: look up!), certain things might be obvious to us, as we have personal experience of them. We know that it makes no sense for the electricity sockets to be too high up to be reached and that a kitchen sink that’s far away from the dishwasher is a nuisance, not to mention having to get out of bed to switch the light off. But when it comes to developing other products of whom we’re not users, further work and investigation is required. As well as the structure and functionality, many products also involve visual and textual experiences, which is why UX designers and writers work together closely, especially at the beginning of a project. Without the right text, it’s difficult to test the product, so taking care of the text from the start is important. On top of working with UX writers or microcopy writers, designers from this field also collaborate with a number of other team members, such as product managers, engineers and more. Together, they conduct the following research and processes, while constantly keeping in mind the desire to create a product made up of an optimal mixture of business goals and user needs: – Product analysis: gather BI (Business Intelligence) to understand more about your users’ behavior, know support issues users have faced in the past or are likely to face, do competitive analysis, pinpoint the pain points and determine the goal of your product. As soon as you have a goal, you can create a plan and stay focused on your purpose throughout the process. – Create low fidelity wireframes and interactive prototypes that include user flows, focusing on allowing users to fulfil their desired goals. To do this in the best way, know which personas will be using your product, what their aims are, and what their entry points are. Creating various iterations will help you understand the different scenarios of the product and which screens and panels are required. This preferably comes before the visual part of the design and even more importantly, before the technical developments are too advanced. Sketching out user flows at the beginning of the process An interactive prototype created for the Wix Editor – Conduct usability tests throughout the project (as well as once the product is live) so that you can make the right decisions. It will also enable you to save design and development time. – Once the product is live, further tests and analysis are done, so that the product can be refined. Also conduct A/B tests to get insights into how your users interact with the prototype (or live product) you created. You can discover what they liked, what they found challenging and ultimately – how you can improve the product. Is there more to UI than beauty? When there’s a final structure and prototype that has been tested and approved, the UI design begins. Of course, the name of the game is to create a beautiful product, but that’s not all. In fact, the appearance of any product has a much deeper, psychological impact on the user. Imagine, for example, how a room with cream-colored linen curtains blowing in the breeze would make you feel, in comparison with dark heavy velvet ones. And pressing a smooth touch-screen light switch will feel completely different than a standard switch. These are just a few of the decisions UI designers take into account. Depending on whether they’re working according to a design system, or for a newer brand whose visual language may not be as clearly defined yet, here are some more details that their work entails: – Gathering inspiration and exploring various concepts. – Designing various details, such as buttons, text fields, drop down lists, menu bars, search fields, icons, accordions, pop-up boxes and more, keeping aligned with the brand’s language and the product’s style guide. This means that all visual elements will be consistent and will come together to form the desired look and feel. Planning how each element will look at each and every stage – Choosing a color palette that’s in line with the branding. – For digital products, UI designers add extra elements (or “delighters), such as animation, video, illustrations and micro-interactions, to complete the overall experience and achieve the desired vibe. – Making sure any online assets are responsive, working well on desktops and mobiles of different screen sizes. Planning the position of each panel Creating emotional connections with users As already mentioned briefly, the visual aspects of an interface can evoke different emotions, as can text, that has a crucial part to play in the user’s overall experience. Let’s examine this topic further, from a UX perspective too. The aim here is to spark a connection with the user, creating something that they can really understand. By basing a website or app’s structure on a mental model (or in other words, something that we’re familiar with from our everyday lives and experiences), the user is more likely to feel a cultural or emotional connection. What does this mean in concrete terms? You can try replicating a familiar situation, like strolling around a city aimlessly, into your online design portfolio, for example. Just like you might discover surprising spectacles when walking around city streets, you can make the online browsing experience fluid, with fun little surprises along the way, such comical animations, interactions and more. When it comes to visual design, there are infinite ways to conjure up emotional connections with users. UI designers aim to develop a whole language that will be consistent throughout every detail of the brand’s products. Anything from color choice, to illustrations, videos and sound can be used to evoke sensations and communicate a specific vibe. A website featuring cute hand-drawn illustrations and pastel colors will make the user feel one thing, whereas a website with a dark fullscreen video on the homepage will create quite the opposite sensation. See how The Entropy Project’s design portfolio, built on Wix, does just that, with powerful visuals that draw you in and create a mysterious and intriguing feeling. The Entropy Project's online portfolio User experience beyond the four corners of your screen What’s the first thing that comes to mind when you think of UX? If your answer was anything involving websites and mobile apps, you’re right. But these days, the scopes of both UI and UX are broadening. Companies have a growing awareness of the importance of understanding their users and how these methods can improve their user experience – ultimately, impacting retention. UX is now employed across a variety of products, interfaces and services – and not only those with a web presence. It’s not just about the interface, but rather about the product’s experience as a whole. Referring to the Wix eCommerce product for example, UX designer Israel Martin Alberto explains that “the experience involves every detail, from start to finish. It’s not just about the online part. It’s about the moment the user clicks onto your site, all the way to the moment they receive their purchase at their doorstep and open the package.” The idea is to accompany the user throughout their whole journey and through different obstacles. “That’s how you can build a strong relationship with the user,” explains Israel. You can take a look at the case studies on these UX design portfolios and these websites for UX inspiration and research to gain a better understanding of the full process a designer goes through, as well as these UX design trends. UI is no different in that it’s also used for a variety of interfaces, whether they’re online or not. Any product that involves a point of contact between the object and the user, such as coffee machines, keypads and car dashboards, should be designed with UI in mind. Want to rest your minds and just enjoy some eye candy? Take a look at this inspirational selection of websites that nailed their UX design.

Turn your ideas into a website you love with Wix → As an essential element of website design, typography can be both beautiful and functional. When used correctly, it can enhance a site’s aesthetic and user experience. The fonts and styles you feature not only affect the branding and accessibility of your site, but they also determine how visitors engage with your content. This article explores outstanding website typography examples and offers tips for how to incorporate them into your own website creation process. What is web typography? 24 impressive web typography examples 5 expert tips for using typography on your website TL;DR: website typography examples The right typography doesn’t just make your website look good—it shapes how people experience your brand. We highlight standout examples of website typography that get it right, from bold headline treatments to refined text pairings. Each one shows how font choices, hierarchy and spacing work together to boost readability and elevate design. These examples will help you think more strategically about how type can support your business goals. You’ll find practical takeaways on font selection, layout and branding, from clean and modern styles to more expressive, personality-driven choices. How we chose these website typography examples Criteria Why it matters Visual clarity Fonts are easy to read and enhance user experience across devices. Brand alignment Typography reflects the personality and purpose of the brand or business. Design consistency Font choices are used cohesively throughout the site to support strong design. Creative use of hierarchy Type sizes, weights and spacing guide users naturally through the content. Inspiration potential Each example offers a unique approach you can learn from or adapt. Read also: The worst website font pairings What is web typography? Typography is the art of strategically selecting, sizing, kerning, styling and arranging typefaces to make text easy and engaging to read (see easiest font to read). Designers also use typography to convey emotions and strengthen the message of the words themselves. In web design, typography plays a crucial role in shaping the way we perceive and understand written language. And it’s a lot easier to get wrong than you might think. In 2021, Twitter pushed out a redesign of its app that included the use of an original font. While the makeover might have seemed minimal at first glance, many users—especially those with visual or processing impairments—said they found it uncomfortable to read. On top of being a critical aspect of your brand identity, typography can also affect important factors that affect your site’s speed, functionality and accessibility. Because of this, it’s always important to balance your web typography’s visual impact with readable, web-safe fonts. Learn more: What is web design? 24 awesome web typography examples To get an idea of what effective font design looks like, check out these typography examples. We’ll discuss the specific qualities that make each of these typography examples work on the web and how they elevate the website’s branding. As you explore, keep in mind that you can add fonts to Wix if you see any you think would be a good fit for your website. Joasia Fidler-Wieruszewska Ryan Haskins Andrada Has Laura Zarate Wendy Ju The Robin Collective Blink My Brain Pink Chili Dale Alegria Macarena 33 Letters for Ukraine Word Tonic Community Derek McKechnie Magic Johns Agence Digi Offf Barcelona Dana Barkay Shiny Individual Campfire Coffee Co. Mr. Itamar OK Drugs Vanessa McKeown Plantbased Dough Lisa Kuroiwa Tiffany Cruz 01. Joasia Fidler-Wieruszewska Joasia Fidler-Wieruszewska’s portfolio website has fresh and clean vibes, using strong visual hierarchy to strengthen the composition of its typography. Using a combination of an ornate serif font and a simple sans-serif font, the graphic designer allows the diversity of style to draw visitors’ attention onto her site’s content. Fidler-Wieruszewsk's skillfully applies white space to frame her texts, encouraging focus and readability. 02. Ryan Haskins Brutalist websites are all the rage—they’re even at the top of our 2023 web trends list. To hone in on the over-the-top design approach, Haskins uses a mix-match of font styles that creates a strong visual impact. Most importantly, he carefully integrates the plethora of styles to give his site a contemporary edge without overwhelming visitors. Although there are at least 10 different fonts used throughout his site, Haskins is sure to use a clean sans-serif font where readability matters. 03. Andrada Has If we could summarize Andrada Has’s use of typography in three words, we’d choose: elegant, eye-catching and dynamic. She employs plenty of white space and pops of color to ensure that her experimental mish-mash of font styles doesn’t confuse visitors. She even manages to use different font styles within individual words without introducing readability issues. 04. Laura Zarate Laura Zarate’s typography is quite minimalistic—but that doesn’t take away from the mesmerizing qualities inherent in her site’s modern composition. Instead, using clean fonts in different sizes and weights on her site creates a strong foundation that maximizes readability. Zarate further conveys the tone of her brand’s sophisticated personality by pairing her strong typography with a mesh gradient background. 05. Wendy Ju Combining easy-to-read fonts such as Avenir Next with animation, Wendy Ju creates a delicate typography design that makes a big impact. Certain words throughout her site are highlighted using bright hues and hover effects. This extra layer of visual interest facilitates a more interactive user experience that stands out. 06. The Robin Collective The Robin Collective website features a whimsical use of typography that reflects the creative nature of the brand. With the clean sans-serif copy balancing out the quirky script site title, they convey their light-hearted but professional approach. By paying careful attention to their font choices and implementing strong color contrasts, The Robin Collective successfully balances their playful brand personality with an enjoyable user experience. 07. Blink My Brain Although Blink My Brain’s site is currently under construction, the artist’s captivating use of typography leaves visitors wanting more. Using a pairing of futuristic metallic fonts with handwritten typography establishes a familiar tone. Although it’s minimal, Blink My Brain’s landing page already hints to visitors that this designer’s got a knack for trendy font styles. The sneak peek of his talents is one that visitors are sure to remember. 08. Pink Chili Pink Chili is a marketing agency with a special focus on helping businesses connect with Gen Z. True to its generation’s character, the site is full of trendy elements. Because the site is copy-heavy with little imagery, their clever use of typography is key. Above the fold, the brand name—cast in a chunky, cherry-red serif—takes center stage. By paying careful attention to details such as font size, kerning and color, the agency prioritizes user experience without sacrificing their branding. 09. Dale Alegria Macarena “Branding for Humans” is Macarena’s modus operandi. Indeed, his choice of typography has a humanizing, tangible effect. The style of the title font is reminiscent of poster design typography and is definitely suitable for conveying a strong message with a strong personality. Balancing this decorative text, Macarena uses a condensed sans-serif font to communicate important details. The boldness of these contrasting fonts gives the composition a fun and energetic feel. 10. 33 Letters for Ukraine 33 Letters for Ukraine is a project started by three Polish entrepreneurs in 2022, inviting 30 international designers to interpret the Cyrillic alphabet over the course of 33 days. The site’s designers have the extra challenge of showcasing typography as a work of art while using descriptive fonts that reflect the heart of the unique project. To do this, they’ve used a combination of Menorah Grotesk by Ivan Tsanko & Kyiv Type by Dmytro Rastvortsev. Both of these fonts have a decorative, cyrillic touch but remain readable. The entrepreneurs achieved a uniformity that perfectly matches the project’s character. 11. Word Tonic Community It’s no surprise this website’s typography is brimming with trendiness—Word Tonic is, after all, a brand marketing themselves as exclusively Gen Z. To attract audiences that are equally en vogue, Word Tonic uses website fonts which reflect on the group’s cheeky, trendy vibe. At the same time, the community site needs to establish its professional goals and ensure their text is readable. For this, they pair the playful decorative fonts of the site headers with a modern sans-serif font, outlining their goals and services for interested visitors. 12. Derek McKechnie We love that Derek McKechnie uses a “more is more” influence to re-think the layout of his own typography and create an exciting atmosphere for visitors. Especially noteworthy is the animated line work McKechnie uses to outline his section of “Projects.” The composition uses typography in a unique way that is both stylish and effective while the clean sans serif fonts allows visitors to easily identify each item on McKechnie’s site. 13. Magic Johns Magic John’s proves how much personality you can reflect in your website’s typography. The homepage title uses a colorful and retro typography design to set the tone for the brand. The site designer layered a cartoonish cursive font over a bold outline font. This, combined with the contrasting color scheme of royal blue, bright red and pink communicates to visitors that this isn’t your average pizza shop. 14. Agence Digi When we talk about great typography, there’s often a laser focus on unique font choices and pairings. What makes Agence Digi’s typography so effective—in ways that you don’t often see on other websites—is its color and animation. Movement draws in readers, creating quick movements on the homepage that are completely engaging. While playing around with these animated effects, along with textures, gradients and 3D lettering, Agence Digi ensures their content is readable by using capitalization and unembellished fonts. 15. OFFF Barcelona As a community of online and offline designers, OFFF Barcelona’s website needs to appeal to the high expectations of the professionals in their network. To do this, the site’s trendy typography composition plays a big role. Using a minimalist font stretched from corner-to-corner, the homepage succeeds is bold and highly stylized. In addition, horizontal scrolling effects are applied sparingly throughout the site, adding a sophisticated touch to the background of the text that keeps visitors on the page. 16. Dana Barkay Since font design and lettering are two of Dana Barkay’s specialties, it's no surprise that the visual designer uses her site to show off her talents (including the use of her very own font design, Gofont). Barkay balances her unusual website typography with visual hierarchy by dividing sections of written content into a grid. Animated scroll effects bring the typography of Barkay’s site to life, creating a dynamic experience that draws visitors in and encourages them to explore. 17. Shiny Individual Shiny Individual’s use of typography is the perfect example of how the right fonts can set the tone for your brand. In the case of Shiny Individual, their site incorporates sophisticated typography to reflect the cool and refined qualities of the jewelry brand. The fonts vary in size, weight and style to help guide visitors navigate the page, and sticking to black text used throughout draws attention to important elements. 18. Camp Fire Coffee There are a couple of reasons why Campfire Coffee’s typography is so well done. For starters, each font has a minimalistic design, is well-spaced and easy to read. Secondly, the logo typography is a good example of how to choose a font that aligns with the brand’s product. The rugged, burned look of the text perfectly communicates the mission of the brand. 19. Mr. Itamar Mr. Itamar’s website typography was carefully chosen to create a playful, aesthetically pleasing experience that keeps visitors interested. Rather than having all text appear at once when a new section loads onto the page, this site uses smooth animation to stagger the timing of individual letters or words for an organic transition. 20. OK Drugs Ok Drugs’s typography is a great example of how to make two wildly different fonts look harmonious next to one another. The seventies-inspired header font is balanced out by a sans-serif font that has just enough flare to give the site some character without overwhelming the reader. OK Drugs takes font sizes into account, using large texts in headings or CTAs to attract attention and help visitors find what they’re looking for, while using smaller text for body copy that’s legible and uncluttered. 21. Vanessa McKeown Vanessa McKeown’s online portfolio is full of product photography that uses bright backgrounds with unique, even surreal contexts. It’s fitting that her website design reflects this eccentric style. Since McKeown’s work relies heavily on visual communication, her website makes the minimal typography count, infusing trendy pop vibes with bright bubble letters and a neon-inspired navigation menu. 22. Plant Based Dough PBDC’s typography is another perfect example of how to pair a readable, standard font with a handwritten display font. The chunky, fun lettering makes it easy for customers to scroll through each page and get a high-level overview of what it’s about. The simple sans-serif font then streamlines the reading experience for them. 23. Lisa Kuroiwa Classy, catchy and elegant, Lisa Kroiwa’s graphic design portfolio showcases her acute attention to detail. The typography itself is minimal, but the site’s design is amplified using an interesting and cohesive composition of the text. Kuroiwa carefully applies space to each page—sections are evenly spaced so that readers can easily follow along and find what they need quickly. 24. Tiffany Cruz Cruz’s portfolio website is professional—and her typography makes it a lot of fun to browse, too. While the serif font is clean and readable, it contains interesting bends and angles that make the text stand out. Cruz does a great job at pairing her typography with colorful backgrounds, vector graphics and animation. Additionally, the text used in her CTAs and buttons appear in bright colors, drawing attention to clickable elements. 5 expert tips for using typography in web design Now that we’ve gained inspiration from the web typography examples above, keep in mind the following tips when you design a site of your own. Align typography with your brand identity Use a minimum of three fonts site-wide Use standard, web safe fonts when possible Create harmonious font pairings Pay attention to color contrast and font size 01. Align typography with your brand identity A lot of time goes into developing your brand identity—crafting a logo design, color scheme, fonts and imagery that strengthen the message your brand wants to convey. That’s why, when choosing the best fonts for your website, you should pay attention to the associations fonts will create with your brand. Find fonts (and font designers) whose vibes match your brand. This will enable you to choose fonts that fit best with your overall branding. 2. Use a minimum of three fonts site-wide Visual balance is a key component of successful web design. When it comes to typography, this can also apply when choosing the number of fonts to use. In most of the best web typography examples we looked at above, they used no more than three fonts. To strike a balance between different font styles in a way that won’t overwhelm or distract visitors, design experts generally recommend sticking to three harmonious fonts: One font for display—such as your brand name, logo or hero image text. One primary font for headlines. One secondary font for paragraphs and other descriptive text. If you minimize the number of on your website, visitors’ eyes won’t constantly be adjusting to the new fonts they encounter. At the same time, variety can create a dynamic experience that keeps visitors engaged. 3. Use standard, web safe fonts when possible There are a couple of reasons why you might want to opt for a font included in your website builder, rather than one that you have to purchase and download from a third-party font foundry. For starters, there’s the compatibility issue to think about. If you use a font not supported by a particular browser or device, your site will show a segment of your audience default fonts like Roboto instead of the one you carefully chose for them. Secondly, system fonts tend to be better for website performance. That’s because the browser doesn’t have to spend time retrieving a custom font file from your server. Instead, it can quickly load system fonts onto the page and more quickly render your content for visitors to see. That being said, when you find a unique font that will amplify your brand’s message, you can always upload your font with Wix. When doing this, use web safe fonts that won’t impact your site’s performance, and be sure to use optimized formats and sizes. 4. Create harmonious font pairings Just as you want there to be balance and harmony within the entirety of your website, you also want there to be harmony in your font parings. However, that doesn’t mean you have to use matching fonts that give your design a homogenous look. As we learned from the examples above, harmonious fonts can come from totally different font families, styles and looks. Some of the best website typography examples use fun handwriting fonts paired with traditional serifs, and even transparent animated lettering with standard opaque fonts. There are many ways to choose and style different fonts and still make them go together nicely. You can use websites like Fontpair and Fontjoy for inspiration. Another trick is to find a font super family like Alegreya/Alegreya Sans/Alegreya Sans Small Caps. Between the three type systems, there are 42 font styles to choose from. These large font families tend to have dozens of different font types and styles within them. You could easily use a single font to design an entire website and still create a healthy contrast between the styles while doing so. 5. Pay attention to color contrast and font size The goal in choosing font colors is twofold: First, to use color themes that match with your brand's aesthetic identity; and second, to find ones that don’t interfere with readability, usability or website accessibility. To help ensure your website’s content can be read and accessed by all users, there are a couple of things to take into consideration when deciding on a color scheme for your text. The first is the color itself. There are certain colors that individuals with visual impairments like color blindness will have a hard time seeing. Especially when they are paired together without ample contrast. For example: Blue/grey Blue/purple Green/black Green/blue Green/brown Green/grey Green/red Green/yellow If you’re not sure how the typography or design colors you’ve chosen will look to visually impaired visuals, you can use a tool like Coblis or the Colorblind Web Page Filter to test your palette. Another thing to consider when it comes to color is contrast between the font and what’s behind it. The latest Web Content Accessibility Guidelines (WCAG) suggest using a color contrast of 4.5:1 for smaller text and 3:1 for larger text. WebAIM’s Contrast Checker will let you know if your typography contrast is acceptable and tools like Wix’s Accessibility Wizard can do a full scan of your site to check for these issues. Website typography examples FAQ What are some famous website typography examples? Medium: Known for its clean and readable typography, enhancing the reading experience. Vogue: Exemplifies elegance through custom fonts, reflecting its fashion-forward brand. Apple: Utilizes a simple, sans-serif font for clarity and consistency across its product pages. What's the best typography for a website? The best typography for a website depends on your brand, design and specific content. You can use a legible font like Arial or Open Sans for body text, ensuring readability. Then pair it with a complementary font for headers and titles to add visual interest. When planning your website typography maintain consistency in font sizes and styles across the site for a cohesive look. Consider the overall design theme and audience preferences to choose website typography that aligns with the brand identity and enhances the user experience. How to improve the readability of digital text? To improve the readability of digital text, use clean, easy-to-read fonts like sans-serif and choose a font size that's large enough to be legible on all devices. Ensure there’s enough contrast between the text and background, such as black text on a white background, to avoid eye strain. Keep your text well-spaced with enough line height and margins to make it visually clear. Break up long content with headings, bullet points and shorter paragraphs for easier scanning.

Get started by: Creating a website → | Getting a domain → Thanks to the evolution of website builders, you can now easily design a website and build an impressive online presence of your own. So, what is web design and how do you get started? From choosing your website builder and domain name, to understanding how to design each element of your site from your design concept, this complete guide will walk you through designing a website. TL;DR: How to design a website Designing a website is about more than just making it look good, it’s about creating an experience that engages your audience and supports your business goals. This guide walks you through each step, from defining your site’s purpose and structure to choosing a design, adding content and optimizing for performance. Wix provides an AI website builder that generates beautiful, fully customizable sites. You’ll also learn how to make your website functional, mobile-friendly and ready to scale as your business grows. What you need to design a website What you need to design a website Why it matters A domain name Your domain is your website’s address online (e.g., example.com) and helps people easily find your business. Web hosting Hosting stores your website’s files and makes sure your site is always accessible to visitors. A website builder or CMS Tools like Wix give you everything you need to design and manage your site, from customizable templates to built-in features. Design assets High-quality images, videos and fonts make your website look professional and engaging. How to design a website Set your goal Choose a website builder Define your layout Create wireframes Claim your domain name Gather your content Add the right pages Design your website elements Pick the professional tools you need Make it accessible to everyone Optimize for mobile Strengthen your SEO Engage with visitors Ask for feedback Publish and update Monitor and adjust 01. Set your goal Before you design a website, be crystal-clear about what you want to achieve. With so many types of websites out there, you should start by deciding which kind will help you meet your goals and meet your target audience and market where they are: Before you commit to a website type, get specific about who it's actually for. Sketch a one-page user persona that captures who your ideal visitor is: their age range, what they do for work, the problem they're trying to solve when they land on your site, the device they're most likely browsing from, and what would make them trust you within the first ten seconds. Even a rough persona changes design decisions, a site aimed at recruiters reviewing a portfolio looks nothing like a site aimed at parents booking weekend kids' classes. If you have an existing audience (email list, social followers, past customers), check the analytics and pull real numbers; if you don't, write down your three best guesses and stay open to revising them after launch. An AI store builder or eCommerce website to sell your products Use a portfolio maker to showcase your art A business website to manage and grow your business A resume website to grab the attention of potential employers A blog to share your knowledge with the world An event website for weddings, parties and company events A photography portfolio website to display and sell prints A fitness website to book new clients A restaurant website to help with online orders, delivery and payment As part of this step you'll want to make sure you do plenty of research into how your site should be structured and designed, both for the type of site it is and your brand. eCommerce sites are designed differently to blog websites, for example, and mainly because of the user experience (UX) and user intent (UI) and how they differ on each unique site. Look first to your competitors to see how they've designed their sites, maybe there are must have pages, content or layout you should have. Once you decide which type you need, it’s time to start the exciting part which is designing your site. As you set off on this journey, keep your overarching purpose in mind and think about how the design will help achieve your objectives. The clearer the purpose, the easier every later decision becomes. Freya Simonne and Shaun Oliver, founders of the bespoke tailoring brand Shaun Oliver near London, took this idea to its limit when designing their site: "Visit our website and you won't find a single product for sale. For a bespoke high-end brand like ours, I believe a website's goal shouldn't be to sell a product, but rather, to sell an experience." That single decision shaped everything downstream. Their site converts visitors into in-person consultations at near 100% from inquiry to sale. As you move forward with designing a website, you’ll find that your choice of elements to include will vary depending on what you want to accomplish. For example, if you want to sell your photos online, try displaying your work in a portfolio format and including an online store where you can sell prints. Or, if you’re creating a website with the goal of landing a job, a simple and professional resume website sans embellishment might suit your needs perfectly. If you need help envisioning a design that meets your goal, browse through these Wix website examples for inspiration. You should also tap in web design trends and galleries for further inspiration. Consider also creating a mood board, just to brainstorm colors, styles and anything else relevant to the early stages of designing your website. Starting a design business? Use this design name generator to name it. 02. Choose your website builder Now that you’ve identified your goal, your next step is to choose the right website builder to accomplish it. A website builder (also known as a CMS) is a no-code platform on which you can design, personalize and publish a website without any knowledge of coding. There are dozens of platforms available on the market. Not sure which one to use? Wix.com is an HTML website builder that was ranked # 1 out of the best website builders in the world and for good reason. Learn more about the advantages of Wix: Here are a few Wix advantages: Diverse pricing models: Creating, publishing and hosting your website is totally free, for as long as you wish. If you want to upgrade your online presence with some tailored features, Premium packages are also available. They include everything you need to succeed online, from professional templates and web design features, to a custom domain name. Learn more: How to vibe code a website Design customization: Whether you’re a seasoned web designer or are still learning how to design a website, you’ll find that Wix offers different creative routes for everyone. One option is the Wix Editor, whose drag-and-drop technology and WYSIWYG software gives you complete design freedom. Each element of your website’s design can be customized for the look you want, while plenty of tools and built-in features will heighten its professional presence. You don't need to know or understand markup languages (HTML, CSS, Javascript) to build a Wix website. Beginners might also enjoy using Wix’s AI website builder, to help you design a website in record time. Simply chat with AI about the vision for your site, and you’ll get a complete website that you can customize as you wish. Or use Wix Harmony, which takes you from a single prompt to a business-ready site for any industry or creative vision. Move fluidly between prompt-driven creation with Wix Harmony and precise drag-and-drop editing — you're never locked into one mode when vibe coding a website with Wix. At the same time, experienced creators can look into Velo by Wix, which lets you dive into your site’s engine and interface to build sophisticated apps, APIs and databases. You get to own your website development. This way, you’re sure to have a one-of-kind result that suits your brand perfectly, and looks like no other website in the world. Also look at Wix Studio, an advanced web creation platform build for agencies, who need more from their web creation platform. Or use Wix's native Chat GPT integration allows you to type"@Wix" in a conversation, to invoke its Wix Harmony vibe code website builder. Professional solutions: Because your website is the hub of your online life, Wix puts all of the professional solutions you need in one place. Tools like email marketing, invoices, bookings, social media accounts and more can be integrated into your website’s design for the best experience of managing your site and business. On top of this, you’ll also be able to optimize your site with Wix SEO to increase your chances of getting found on Google. Unique design features: Wix’s design features are completely customizable, which means you can design your website exactly the way you want. From a suite of imagery and backgrounds to innovative features like transparent videos and scrolling effects, you’ll have plenty of options to start with, and you can always upload files of your own. Customer service: You’re not alone in your journey of learning how to design a website. If you need assistance, you’ll always have someone to talk to thanks to Wix’s 24/7 support team and social media pages. If you want to read up on web design tips, find web design tutorials, and get inspiration, you’ll find plenty of helpful material available online, too. To grow your knowledge in web design, online marketing, SEO and more— take a look at the Wix Blog (sincerely yours) and Help Center. Worth knowing: Wix's template library is large and the AI builder gets you live quickly, but treat any template as a starting point rather than a finished design. Sites that go live with minimal changes tend to look like everyone else's. Time spent customizing fonts, colors, section layouts and imagery to match your specific brand is what separates a Wix-looking site from a yours-looking site, regardless of which Wix website builder you start in. Ready to design a website with the Wix Editor? Here’s how to get started: Go to Wix.com from your desktop or mobile. Enter your email address, pick a password—and voilà. You now have your account, from which you can create as many websites as you wish. Explore the vast collection of website templates, pick the one that’s most relevant for your needs, and start customizing it with the tools and features of your choice. If you’d rather build your website from scratch, you can start with a blank canvas and take it from there. 03. Define your website layout Once you’re logged into your platform of choice, it’s time to conceptualize your website layout. If you want to start from scratch, you may want to plan map out your website’s design (and structure) on paper before you start to use the drag and drop website builder. However, another option is to use a template, which is a pre-designed layout created by a professional designer. Wix offers an extensive library of over 2000 free website templates. You’ll find designs for every kind of website, whether you’re looking to create a business website, a blog or a personal website.Start by browsing through the hundreds of options until you find a layout that you love. Then, you can make it your own by fully customizing all its elements and removing, adding or changing details like text, images and color. Anna Suntsov, blog and social design team lead at Wix, frames the layout step as a research step first: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." Pro tip: There's no better way to get your web design juices flowing than by seeking creative inspiration. A good way to start is to look at website examples that got it right. Grab a pen and paper, and jot down ideas you like as you browse through some of the best website designs. Mackenzie Precht, co-founder of the vacation rental brand Kindling Home in North Carolina, leaned on this exact approach when building her site without prior design experience: "Even very profound artists copy other people's art first, so that they can then design their own style." The site that came out of that process now drives 60% of Kindling Home bookings directly, almost double the 34% industry average. 04. Create wireframes Wireframes are simple black-and-white sketches of your website that outline the basic structure of each page. Think of them as the blueprint for your site’s design, helping you map out where elements like text, images, buttons and menus will be placed. Creating wireframes gives you a clear vision of your layout and allows you to make adjustments before jumping into the actual design process. You can create wireframes using freehand sketches on paper or online drag-and-drop platforms. Start by sketching your homepage to decide what visitors will see first and how they’ll navigate through your site. Then, move on to other essential pages like your About, Blog or Contact sections, outlining how all the pieces will connect. Pro tip: Wireframes don’t need to be detailed or perfect. Keep them simple, focusing on functionality and layout rather than aesthetics. Once you're happy with the structure, you can move on to customize and fine-tune the design for a polished final look. 05. Claim your domain name To put it in simple terms, your domain name is your address on the internet. It’s what your visitors will see in the bar of their browser, right after the “www.” Registering your domain name is critical for online success. Websites with a customized domain are automatically perceived by internet users as more professional and trustworthy. When chosen wisely, a domain name also helps search engines (like Google and Bing) understand what your website is about. This is important because it helps bring in more traffic to your website. Now, how do you choose a domain name for your brand? To make it memorable, keep it: Short: The longer it is, the higher the chances of visitors misspelling it. Simple: Avoid symbols, special characters and numbers. Professional: Your domain name should incorporate your own name or your business name, to avoid confusion. Evocative: Hint about what you do into your domain name by incorporating words that are related to your business. You can find out if your dream domain name is available by using this domain registration tool. If your top choice is still up for grabs, don’t hesitate to acquire your piece of virtual property. If it’s not, don’t panic. Try out different variations of your original choice by playing around with the word order, or adding “the” at the start. Pro tip: Picking a domain name also means using the right domain extension. From .org to .com and .net, you can choose from over 400 top-level domain extensions. It’s best practice to use one that suits your business type and geographic location. Choosing a domain also means selecting the right web hosting provider. With Wix, reliable and secure web hosting is standard with every site designed. 06. Gather your site content Now that you’ve set the foundations for your digital design, it’s time to get practical and prepare the content that will be featured on your website. This includes all of your web content: images, text, logo, videos and more. Use your own material as much as possible to ensure you’re offering unique and branded content. If you’re not using original content, just make sure to acquire your resources legally. Wix comes with a wide selection of media features, including a library of over one million free photos from our partners at Unsplash, Vector illustrations and interactive videos that are exclusive to Wix. There’s also endless stock photo and image reservoirs you can check out. Or, Wix's AI image tool. Read also: 7 things you can do in 30 seconds using Wix’s AI image tools While having plenty of material on your website is great, remember to always put quality over quantity. In an era of decreasing attention spans, the best way to catch your visitors’ attention is to showcase only your best content. Finally, make sure your content is fully branded. Think of your website as an online persona, everything from the written content to the colors and fonts you use should reflect who you are or what your brand identity is. Pro tip: New to the marketing game, or feel like you could sharpen up your brand language? From creating a logo to defining your tone of voice, this guide explains everything you need to know about building a solid brand identity. 07. Add the right website pages Every business is unique, and so is every website. Nevertheless, there are some traditional sections that your site visitors will expect to see. If you’re going for a multi-page website design, here are some must-have web pages: Homepage: You have one chance to make a good first impression, and your homepage is it. Since it’s likely to be the first thing visitors will see, aim for a homepage that’s clean, organized and eye-catching. It should clarify who you are and what you do and serve as a starting point for visitors to navigate through your site. Make sure it contains the most crucial information: your logo, the name of your business and a navigation menu inviting visitors to browse further. Once you’ve got these basics down, consider what sort of website background, imagery, written content and calls-to-action you can add here to engage with visitors. About Us page: Tell your story and share your values, methods and any other information that defines your brand with an About Us page. Welcome new visitors by using the first person (“I” or “We”), since it adds a friendly touch of friendliness and warmth. Also, don’t forget to include a picture of yourself or your team members, since clients always like to see the face behind a business. Contact page: When visitors want to reach out, they should be able to get hold of you easily. That’s where a contact page comes in. Make sure to include your phone number, postal address, business email address and social media accounts. You can also consider adding a live chat widget that gives visitors the chance to reach out and get an immediate response, or a contact form where they can write their message directly through your site. Extras (but highly recommended): Your product or service page: The product page (or service page, depending on your industry) is where your visitors discover what you have to offer, and if they’re convinced, take out their credit card and make a purchase. When you design a website with a product or service page in mind, here are some key recommendations: Add high quality product photography, write precise and engaging product or service descriptions, and be transparent about your conditions (such as shipping, return, or cancellation policies). A blog: Starting a blog with a blog creator boosts your reputation as an expert, helps you foster a loyal community, and is an effective way to drive traffic to your website. If you’re not a natural-born writer, don’t fret - you have much more to say than you think. You can write about your clients (success stories, case studies, interviews) or yourself (events you attend, new employees and more). But the most valuable blog ideas will come from your own expertise. Your readers will love to discover the tips, methods and hacks you use to solve the problems you meet and will definitely appreciate the added value. Testimonials: An honest testimonials page is a wonderfully effective addition to your website design. Studies show that 77% of satisfied customers will recommend your business or service to a friend after having a positive experience. If the purpose of your website is to bring in new customers, leverage the power of word-of-mouth and let your satisfied clients do the selling for you. You can also consider using social proof examples as part of this page as well. This can help lend credibility to both your site and business. Splash page: A splash page acts as a preview to your site, greeting visitors before they reach your homepage. This is a great way to engage with visitors using high quality visuals or interesting text, or to promote a special offer or event. FAQ page: An FAQ page is a dedicated page on your website that provides visitors with quick and simple answers to common questions in an organized and structured manner. It can save time by providing automated answers and provide a great experience for users. Privacy page: This may be necessary for legal compliance, so be sure to check in your own country. A privacy policy helps you establish yourself as a transparent brand, whom customers can trust. Also often using third-party services, such as web analytics platforms, or monetizing your website through ads, can mean you need a privacy policy page to work with these partners. Once you've decided which pages you need, your next priority should be to plan and structure them within your website. Establishing a hierarchy of pages is important for your site's navigation and to make sure people can move throughout the site with ease. This will also help you decided which pages and links to prioritize on your header and footer. 08. Design your website elements You’ve got your content ready, claimed your domain name and set up your website’s pages. It’s officially time to design the elements of your website. In this section, we’ll talk about all the details that will bring your website together and how to arrange them to form one cohesive design - whether that's inspired by minimalist, modernism, brutalism or something else completely. Ultimately, these decisions should be guided by your brand identity - the distinct appearance and voice you use to communicate your message to audiences. On top of this, keep usability in mind: your website should always facilitate easy navigation and strive to give visitors an engaging user experience. Here are some elements to work on when learning how to design a website: Website architecture: In order to provide the best website navigation experience for visitors, your pages need to be properly connected to one another. Make sure visitors can easily find the pages they need by adding a navigation menu and implementing internal links. Ultimately, follow the “two-click rule.” Your visitors shouldn’t have to click more than once to access any page of your site, wherever they are. Nitzan Eiges, team lead of technical SEO at Wix, makes the case for planning URL structure before you build: "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Menu: This central element of your design will display the different items featured on your website, ensuring that visitors can easily find and navigate from one page to another. Website menus range from the standard horizontal header menu, to the condensed hamburger menu. Whichever style you choose, it’s recommended to make it accessible on every page of your site and to keep the number of items to a minimum to avoid clustering the screen. Colors: Color psychology proves that different hues have different impacts on human behavior, which is what makes it such an important aspect of website design. The colors you choose may involve different emotions in your users and can impact your site's bounce rate. When choosing your website color scheme, a general rule is to limit yourself to three shades: one primary color (60% of the mix), one secondary color (30%) and one accent color (10%). Of course, if you’ve already solidified brand colors for yourself or your business, these should be included. Don't forget to think about your color palette and your use of the concepts of web colors and color space. Fonts: When you choose fonts for your website, pick typefaces that are legible (both on desktop and mobile) and consistent with your brand identity. While the world of web typography is vast, opt for a maximum of three fonts in order to avoid visual chaos and to ensure readability. Header and footer: Your website’s header and footer are found at the very top and bottom of your website, respectively. Both of these elements can be used in your website’s design to enhance usability and engagement. Both your header and footer contribute to the visual hierarchy of your site, which is important for users and search engines to understand what your site is about and who it's for. A website header is a great place to include features that you want visitors to discover immediately, such as your own logo or navigation menu. While a website footer won’t be seen right away, it can still be used to help your visitors in a number of ways. For example, it’s a great place for you to add your contact information, social media buttons, or an email sign up form. Motion: This refers to all of the non-static, multimedia elements of your website, which can be very handy when you’re trying to catch the eye of visitors. Motion can come in many shapes, sizes and locations across your website design: implementing hover effects to encourage interaction, using VideoBox to add stunning effects or even uploading a full video background. While website animations will definitely spruce up your site, use them in moderation. This guide explains all the dos and don’ts of adding animation to your website design. Scroll effects: As the name suggests, scroll effects appear when the visitors scroll up or down your site. Their sophistication has the potential to draw attention, but most importantly, they help create a smooth transition between the different layers of a website page. One such effect is parallax scrolling. This professional 3D effect can add a sense of depth to your page, resulting in a lively browsing experience. This, along with other scroll effects (such as reveal or zoom-in), can be achieved using the Wix Editor. The motion and scroll piece is where designers often go too far. For a strong working example of how far you can push the Wix Editor when you have a clear purpose: Fabio, a Portuguese growth manager at Wix, secretly spent four months building a Netflix-themed proposal website for his partner using the Wix Editor's blank canvas, gradient strips, hover effects, scroll animations and a custom preloader animation built via a code embed. "The motion was the hardest thing I had to do," he said of replicating Netflix's preloader inside Wix. The deliberate over-design served the moment and she said yes. The lesson: heavy motion design works when there's a single, clear emotional reason for it. On a business site, that reason is usually subtler. Favicon: A favicon is a small icon that will be used in a website browser to “represent” your website. Take a second to look up at this tab in your browser, and you’ll see a tiny Wix logo in the left-hand corner—that’s a favicon. Despite its small size, a favicon is a great tool for helping users locate your website in those moments when one too many tabs are open. It will also contribute to your website’s branding by presenting your logo in an extra location, and its sharp appearance adds a measure of professionalism to your website design. Responsive design: Responsive design enables your visitors to have a seamless browsing experience, regardless of whether they are using a desktop computer, tablet or mobile device. With Wix Columns, your website automatically adjusts and stacks content vertically based on the screen size or device being used to view it. This ensures that your website maintains its functionality and visual appeal across various platforms. Whitespace: This is the area of your website that doesn’t include anything. Frightened by all this empty space? Don’t be. First of all, despite the name white space doesn't mean the absence of color, but rather negative space. Also, white space gives your visitors room to “breathe” between images or pieces of content, contributing to a much better user experience. It also supports Hick's law, that the more choices people are given, the harder it can be for them to make a decision. You want to avoid this on your site where the goal is to get users to interact and move around it. Visual hierarchy: Visual hierarchy is the strategic arrangement of elements on a webpage to guide users' attention to what matters most. By using techniques like larger fonts for headings, bold colors for call-to-action buttons and contrasting sections, you can create a clear and structured path for viewers. Spacing helps prevent clutter and maintains a balanced, inviting layout. A strong visual hierarchy enhances user experience while ensuring your key messages are noticeable and effectively communicated. "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." Gergei Erdei, Founder, Gergei Erdei Studio, UK Wix user, luxury homeware brand (former Gucci designer) The control over composition that Gergei describes is the difference between a site that feels generic and one that feels intentional. When you're at this stage, slow down on the small details: spacing, alignment, the relationship between sections. That's where intentional design lives. Once you've made decisions on colors, fonts and button styles, treat them as a small design system rather than one-off choices. Write down your primary color, your one or two accent colors, your headline font, your body font, and the spacing and corner radius you use on buttons. Save these as reusable styles in the Wix Editor (color palettes, text styles, button presets) so every new page or section pulls from the same set instead of being styled from scratch. The benefit shows up as your site grows: a five-page site that uses three fonts and seven shades of blue feels inconsistent fast, while a twenty-page site built on a tight design system still reads as one coherent brand. Pro tip: What would artists like Leonardo da Vinci have to say about how to design a website? A lot, we imagine. Some of the same rules that governed art and design for centuries are also applicable to the internet. From balance to symmetry, discover how the principles of design can be applied to websites. Don't forget you can also test how your website looks with a mockup or website wireframe, that will help show you your design and structure before you press publish. Ready to put your website design skills to action? Start designing your site now. 09. Pick the professional business and marketing tools you need For the creative and professionally minded alike, adding some of the following business tools to your website can help facilitate efficient and secure transactions. It can also help ensure the scalability of your business through your website. To further help you design your site, Wix encompasses several bespoke solutions to help businesses across all sizes and industries interact with clients. Incorporating these features will elevate your website so that it not only looks good, but operates seamlessly and functions how you need it to: Scheduling software: If you run a service business, your website needs to be able to receive online reservations and payments, 24/7. Wix’s scheduling software does just that. It includes the most sophisticated options on the market, from letting clients book appointments online to the ability to manage your staff’s calendars. Online store: Want to sell your goods online and generate a continuous stream of revenue? An online store is the way to go. From tracking your orders to accepting payments online, to getting paid easily, you’ll be able to manage everything from one dedicated place. Social posts: Raise brand awareness and drive traffic to your site by creating eye-catching social media graphics and sharing your posts directly to Facebook and Instagram. Music: The Wix Music player lets you stream and sell your music directly from your website, with custom players you can match to your site's design. You keep 100% of the profits on direct sales. (Note: Wix Music's distribution-to-digital-stores service ended in 2019; for distribution to Spotify, Apple Music and other platforms, Wix recommends using a third-party distributor like Soundrop alongside your Wix site.) Video Maker: Did you know videos can boost organic search traffic to your website by 157%? With the Wixel Video maker you can enhance your website design with customized videos in order to engage with your audience and improve traffic. These can be used to promote your products or services, share exciting updates and more. Wix app: The Wix app conveniently allows you to run your site from anywhere, whether this means live chatting with visitors, or designing your website on-the-go. You’ll even have a mobile space where your regular followers and clients can join. Natalie Lucas, founder of Natalie Lucas Studio on the Gold Coast in Australia, used the right combination of these professional tools to scale from solo operator to a team of 40. Of Wix scheduling specifically, she said: "There was a lot of time wasted on back-and-forth conversations, trying to line up schedules with clients. It was very time-consuming. Now, I just tell my clients: 'Here's the link. You can see all available session times.'" The design of her site does the booking work for her. Expert tip: The Wix App Market includes a large selection of apps to boost your website’s business potential. From chat to payment, pop-ups and advertising on Google, there’s a tool for every aspect of your business. 10. Make your site accessible to everyone These days, a truly great website design should be accessible to everyone. Web accessibility ensures that all people, regardless of their abilities, can comfortably experience and interact with your website. This includes people with vision impairment, temporary injuries, hearing loss and more. With over one billion people living with some form of disability, catering to everyone’s needs is crucial. It also shows that you and your business value inclusivity and diversity. There are a number of ways to improve user experience on your website for everyone. Make sure to build your website layout hierarchically, using clear headers to define the different levels of information. In addition, ensure that your site is fully operable with a keypad, write alt text for your images, use heading tags and more. Rebecca Tomasis, organic growth content lead at Wix, frames accessibility as a benefit to all users, not just those with disabilities: "An accessible website benefits not only people with disabilities, but all people. Websites with good contrast, for example, are not only more welcoming and usable for people with low vision. They also improve the experience of a user who might be using a smartphone while walking outside on a sunny day." 11. Optimize for mobile Smaller screens do not equal smaller impact. With an increase in smartphone and tablet usage, it’s crucial that you ensure a seamless browsing experience across all devices by optimizing your mobile website design. When creating a site with Wix, a mobile version of your site is automatically generated with the Mobile Editor. This means that you won’t have to worry about building a new structure from scratch. However, it’s still up to you to make sure you’re optimizing your content to fit this smaller piece of real estate. Firstly, on your mobile website design, try to keep only the most important elements on the page, removing whatever isn’t absolutely necessary. Secondly, optimize the space above the fold by placing the most vital bits of information there, such as your menu or name. This is what your visitors will see first on a mobile browser, so keep it engaging and informative. 12. Strengthen your SEO After you design a website, nothing is more satisfying than watching the number of visitors grow. One way to increase traffic to your website is to build a website design with SEO best practices. SEO (search engine optimization) is the practice of optimizing your website’s content so that it ranks well in search results. SEO results from a new site typically take weeks to months to compound, regardless of how well-optimized the content is. The setup work pays off, just not immediately. Site owners who expect organic traffic in the first few days consistently underestimate this timeline, so plan for SEO as a slow-burn channel and keep other promotion methods (social, email, direct outreach) running in parallel. Here are some SEO tips that you can apply to your content to improve your chances of ranking in the top results: Conduct keyword research: Keyword research will help you find the keywords that are most relevant for your site. Once you have them, pick one main keyword and a couple of secondary ones—but no more than that. Place your keywords in strategic locations across your site (SEO title and description, homepage, etc.), but don’t overdo it. Search engines penalize websites that “stuff” keywords unnaturally into their content. Include on-page SEO: This is about telling search engines what your pages include. On each page, your website builder will ask you to fill in the meta-data. This includes the URL, the SEO title (the blue link you see on Google’s results page) and the description. Although visitors may not notice these elements, they’re important when it comes to ranking. Add alt text: Alt text refers to the descriptions that you give to your pictures. These won’t be visible to your visitors, but they give a strong indication to Google as to what the media is about. Google may have a lot of knowledge, but it can’t “see” photos or GIFs (yet!). Alt text will help your visual content appear in Google results pages. Plus, writing SEO friendly alt text for your images is also an important practice in improving your website’s accessibility. Boost internal linking: This will ultimately make it easier for Google’s bots to navigate through and recognize your website. Adding links throughout your website design will also encourage visitors to discover more pages. Create a sitemap: This will make it easier for Google and other search engines to crawl your site and understand what it's about. This can be done automatically with a Wix premium plan. 13. Engage with your visitors These days, visitors expect to engage with you on your site and beyond. Including some of the following features when you design a website will keep your audience connected and informed. Connecting with your followers across multiple channels is a powerful way to build relationships with them and will ultimately bring more eyes to your site. Live chat: Adding a live chat widget to your site makes a big difference in your visitors’ ability to interact with you. Whether it’s to provide fast customer support or to help undecided visitors make their way to the cart, this small window at the bottom of your users’ screen is a friendly addition. Social media: Similar to your website, your social media channels are an important aspect of your online presence. As you design your website, add links to your social accounts to build your social following and provide another outlet for visitors to connect with you. These should be located somewhere visible, such as under the menu, on the right or left side of your page, or in the footer. Newsletter: Email marketing is a great way to maintain a connection with your audience. You can use email newsletters to update visitors about the latest sales on your online store, promote new blog articles, or celebrate your achievements with subscribers. Invite visitors to subscribe to your newsletter by placing a lightbox on your website. Forms: One powerful way to build long-lasting relationships with your customers is to ask for their feedback. Creating an online form for your website makes sure that visitors have a safe place to share their thoughts about your products, services, website or customer support. Pro tip: Learn how to engage your visitors effectively with techniques like website gamification. 14. Ask for feedback, test and edit At this point, you may know how to design a website successfully, but there’s still room for growth. Being impartial is especially difficult when it comes to your own creation, which is why designing a website involves asking for honest feedback from individuals you trust. Be receptive to their critique and remember that you may not always like what you hear. To ensure a flawless final result, ask a friend or colleague to double check the following elements: Is the text correct? Spelling mistakes can ruin the professional reputation that you’ve worked so hard to build. Are the pages easy to navigate? If it takes too long to find a strategic page of your site, it means that you may need to rethink your site architecture or improve the visibility of your menu. Is your web design optimized for mobile? Over 50% of internet users browse websites using a mobile device. You certainly don’t want to leave half of the world’s population frustrated. Are all the links working? Click on every link to make sure none of them return a 404 page (this indicates that the page doesn’t exist anymore). Check to make sure your call-to-actions (CTA's) are working with the correct links too. Are the SEO elements filled out correctly? From alt text to title tags, there are some items to verify so you can rank higher and grow your search engine visibility. Run manual, automated and user experience tests to ensure everything works as expected. UX testing helps identify design issues before launch, ensuring the website meets user needs. Usability testing with real users highlights pain points, while A/B testing compares design variations to determine what performs best. Heatmaps reveal how visitors interact with your site, guiding improvements. These insights allow you to fine-tune your design for a smoother and more engaging user experience. Test your website on different browsers and devices to make sure it works perfectly for everyone. Something that runs smoothly on one browser might not on another, and the same goes for desktops, tablets or smartphones. This step ensures a consistent experience for every visitor, no matter their setup. Fix any errors or usability issues before launch. Check for broken links, speed up page load times and smooth out navigation or design hiccups. A fully functional, user-friendly site helps you make a great first impression right from the start. 15. Publish and update your website design Having a website is a necessity. But having a website that is up-to-date is what really makes the difference. A site that looks like it’s been lying dormant for too long is uninviting and unreliable. Make sure to be alert, stay in-the-know and update or redesign your website's content as often as you can. As you learn how to design a website that constantly grows and evolves, you’ll need to know how to update your site. There’s always room for improvement, and you want to make sure that you keep your website design fresh. Stay savvy by keeping up with web design trends and UX design trends—use that knowledge to update your site’s design overtime. Don’t forget to keep your content up-to-date, too. Make sure it’s always relevant and proves to visitors that you’re on top of the latest developments in your industry. 16. Monitor and adjust your website Once your website is live, consistently track its performance. This will help you gain insights into user behavior, page traffic and engagement metrics. Regularly check these analytics to understand what's working and what may need improvement. Pay attention to high bounce rates, exit pages and user flow to identify any areas where visitors might be having trouble. User feedback can also be invaluable—consider implementing surveys or feedback forms to glean insights directly from your audience. Track your website’s performance by monitoring traffic and user behavior with tools like Google Analytics. These tools help you understand key metrics such as visitor demographics, session length and page views. Connect your site to analytics to make smart, data-driven decisions effortlessly. Use these insights to improve your content and make necessary updates. For example, if you notice high bounce rates on certain pages, try simplifying navigation or enhancing the content to keep visitors engaged. Armed with this data, be prepared to make necessary adjustments to your content, design or functionality to enhance user experience and achieve your website goals. Remember, a website that evolves with user needs and technological advancements will remain relevant and successful. Pro tip: You can regularly track the growth of your web traffic and performance of your site by utilizing Wix’s marketing integrations and connecting your website to tracking tools, like Google Analytics or Google Search Console. What you need to design a website To design a website, you'll need the following: A domain name: This is the address of your website on the internet, such as example.com. You can register a domain name through a domain registrar. Web hosting: This is the service that stores your website's files and makes them accessible to visitors. You can purchase web hosting from a web hosting provider. A website builder or content management system (CMS): This is a software tool that helps you to create and manage your website's content. Using Wix as a CMS for web design offers you a wide range of templates, ease of use and affordability. Design assets: This includes images, videos and fonts that you will use to design your website. You can find design assets for free or purchase them from stock photo websites and other online resources. When to design a website yourself or hire a web designer Whether you should design a website yourself or hire a web designer depends on a number of factors, including the following. Budget: Hiring a web designer can be expensive, so it's important to consider your budget before making a decision. If you're on a tight budget, you may want to consider designing your own website using a website builder or CMS platform. Time commitment: Designing a website can be a time-consuming process, especially if you're not familiar with web design. If you don't have the time to commit to designing your own website, then hiring a web designer may be the best option. Skills and experience: If you have no experience with web design, then it may be difficult to create a website that is both visually appealing and functional. If you're not confident in your ability to design a website, hiring a web designer could be the best option. However, website builders like Wix offers easy-to-use templates for beginners, so it's not a necessity. Considering hiring a professional? Hire a pro through the Wix Marketplace to connect with verified designers who can create a polished, ready-to-launch website tailored to your needs. How to design a website with AI When it comes to designing a website, AI can improve various aspects of the design process, from user experience (UX) to visual design and even content creation. The simplest way to get started is by using an AI website builder. A platform like this can connect you with advanced AI tools that take care of the back-end and front-end development of your site, so you can focus on the vision for your brand and business. Meanwhile, AI will suggest the best layout and design for your site based on business goals. Wix offers an AI website builder for on-brand, professional design. AI website builders like Wix will go a step further and set you up with the right pages and business applications. For example, if you run a gym that hosts events and also sells its own apparel, Wix will automatically connect your site with its Bookings and Stores apps. This ensures that you not only have a professional-looking website, but also a fully functional workspace for managing all aspects of your business online. Sign up for Wix and test drive its AI website maker for free today. How to design a website FAQ How much does it cost to design a website? The cost of designing a website varies. You can start designing a website for free, with a website builder like Wix or choose from a premium plan. Using a designer or expert to design your website could cost from several hundred to thousands of dollars. Can I design a website by myself? Yes. With an easy to use website builder like Wix, you can create a website by yourself for your business or brand. How do you design a website from scratch? Here are some tips for designing a website from scratch: Start with a clear plan: Before you start designing your website, it's important to have a clear plan of what you want your website to achieve. What do you want your website to do? Who is your target audience? What are your goals for your website? Do your research: Once you have a clear plan, it's important to do your research. This includes researching different website design trends, as well as researching your target audience. Choose the right tools: You can design a website for free using a website builder like Wix. If you want a more powerful website, you will need to upgrade to a paid plan. Start designing: Once you have chosen the right tools, you can start designing your website. This is where you will put all of your ideas together and create the look and feel of your website. Test and refine: Once you have designed your website, it's important to test it and make sure it works properly. You should also refine the design based on your feedback. What are the best platforms for designing a website without coding knowledge? Wix is a popular website builder for users with no coding experience. They offer drag-and-drop interfaces, customizable website templates and built-in features for easy and fast web design. What are some common mistakes to avoid when designing a website? Common website design blunders include neglecting user experience, focusing solely on aesthetics over functionality, ignoring mobile friendly techniques, overusing visuals and animations, neglecting clear navigation and choosing a slow loading website. How to design a mobile friendly website? Wix's mobile editor, for example, allows you to preview and edit your site's mobile view. Ensure your content is easily readable and accessible on small screens. Use large buttons and clear navigation for easy interaction.

Turn your ideas into a website you love with Wix → Web design has changed a lot over the years. In the beginning, the primary goal of web design was to create a smooth browsing experience for desktop users—it was the only way people accessed the internet, after all. But since then, the mobile revolution has drastically changed the way we design for the web. When you design a website today, you need to make sure it looks great, functions well and communicates the right message across all sorts of browsers and devices. It’s pretty much guaranteed that website design clients will ask for a mobile version of their site. Responsive web design principles, tools and responsive website templates make it possible. In this comprehensive guide, we’ll cover everything you need to know about responsive web design—from the history surrounding it, to the best practices and strong examples to learn from. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What we'll cover: What is responsive web design? The evolution of responsive web design Responsive web design methods How to accommodate different viewports Resizing images Responsive use of typography Mobile-first vs. responsive design Responsive website examples What is responsive web design? Responsive web design is an approach to how to build a website from scratch that makes it possible to render web pages on various screen sizes. This is an example of user interface plasticity—the capacity of an interface to be fluid and present itself in an ideal arrangement based on the available screen space. (See lots of responsive website design examples here.) But responsive design is more than just a technical approach, it’s the backbone of good user experience. Instead of thinking about screen size and resolutions as design constraints, think of your content as fluid, giving users complete control of how they want to view it. Learn more: How to make a responsive website What is web design? Responsive web design changes the layout of a site to best fit the viewport the user is viewing it through. Illustration by Anita Goldstein. Responsive design requires a combination of fluid grid, flexible images and media queries, which work together to reformat web pages according to the user preferences and provide the best possible web experience: Fluid grid A grid is a two-dimensional structure of intersecting lines that lets you arrange web content in columns and rows. In a fluid grid, each element of a grid is expressed as a proportion relative to its container, so it resizes depending on the size of the container it sits within. That means the exact number of columns in a grid can vary depending on the size of a user’s viewport (the visible area on the user’s device where content can be seen). For example, you can display a three-column layout on desktop and a one-column layout on mobile. Relative units Web page elements such as content blocks or buttons are sized in relative units like percentages. Relative units make it possible to size elements according to the size of a viewport. Media queries CSS (Cascading Style Sheets) media queries can change a page’s style based on the characteristics of the viewport, like its display resolution and the actual size of a browser window. The evolution of responsive design The proliferation of smartphones in the aughts prompted the web design community to think about how to display content on various display sizes and resolutions, without sacrificing usability or performance. Web designer Ethan Marcotte first introduced the term “responsive design” in his 2010 article, Responsive Web Design. Marcotte was inspired by responsive architectural design, whereby a space automatically adjusts to the number of people within it. As the name suggests, responsive designs respond to changes in browser width by adjusting the layout elements to fit within the available space. A second, more tailor-made approach emerged in addition to responsive design: adaptive design. With adaptive design, coined a year earlier in a book by web designer Aaron Gustafson, designers create a layout for each breakpoint (typically 320px, 480px, 760px, 960px, 1200px, and 1600px). The design adapts to different sizes of a viewport using media queries to define what properties will be changed for small and large screens. So each web page has multiple versions of fixed layouts fit for different screen sizes. When we compare responsive vs adaptive design, responsive is often a more effective approach for advanced designers. It takes less work to implement and maintain the design, since you don’t need to create multiple versions of layouts. With responsive design, the content of the page arranges itself optimally for each browser window. Responsive web design is also better for search engine optimization since it saves resources when Googlebot crawls your site. A single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times to retrieve multiple versions of your design. Learn more: Responsive website examples Static vs dynamic websites Responsive web design methods CSS media queries are the basic tool for making a responsive website. All modern web browsers natively parse CSS media queries, so you won’t face trouble adjusting your design to a particular platform. But just because they’re a basic tool doesn't mean you should start your CSS media queries from scratch. Insead, use a CSS framework like Bootstrap, Bulma, or Foundation CSS. The great thing about this approach is that the framework comes with a predefined set of breakpoints and visual styles for basic objects, such as body text, buttons, and input fields. Of course with advanced low code platforms like Wix Studio, you can craft dynamic websites seamlessly without all that code, using smooth drag and drop tools and advanced design features like flex and grid layouts and full breakpoint control. Another method that can be used for responsive design is JavaScript. JavaScript detects the size of a browser window and loads relevant style sheets, and can be applied to devices that don't support CSS media queries. CSS media queries and JavaScript aren’t competitive methods, they can work nicely together. Here is a code that can be used to calculate the current size of a window: $(window).height(); $(window).width(); The following JQuery code will be triggered every time the user changes their browser window and it will load relevant styles on the fly: Comparing Wix Studio: Wix vs. Wix Studio Wix Studio vs. Elementor How to accommodate different viewpoints with responsive web design From the giant TV screens to the tiny screens of smartwatches, there are manifold ways that people can access the web today. It's important to accommodate different viewports to create a comfortable browsing experience for users. Responsive design addresses this issue by allowing designers to target specific device classes and various screen sizes. To create a responsive design, web designers need to do two things: 1. Add “viewport” meta tag to all their HTML pages: This tag gives the browser instructions on how to render the web page, defining its dimensions and scaling. 2. Use media queries to tailor their layout to a particular viewport. For example: Increase the size of functional controls such as buttons or a relative distance between them on mobile. It will help to comply with Fitts’ Law on touch devices and create more comfortable user interactions. Show or hide particular elements in a website layout. Change visual attributes of certain elements (such as font color) on a particular type of device. Defining media queries CSS media queries modify a website’s design according to a user’s specific browser and device preferences. The syntax of CSS media queries may seem complicated initially, but as soon as you familiarize yourself with the structure, it becomes easier to decode the message. Here’s a sample of a media query in the CSS file: @media screen and (max-width: 480px) and (orientation: portrait) { .footer { float: none; width: auto; } } The part after the @media and before the first open { bracket defines conditions. Let’s review the conditions of our example: Media type: A media type is a type of device where we want to apply CSS setting. It's possible to define four categories of devices:screen (desktop, mobile and tablet), print (printers), speech (for screen readers that read the page out loud for visually-impaired users), all (for all media types). If you don’t specify this property, CSS will apply the all property by default. Media feature: The min-width sets a minimum browser or screen width that certain styles will apply to. If a browser or screen width is below this limit, the styles will be ignored. The max-width property does just the opposite, anything above the maximum browser or screen width would not apply to the respective media query. Orientation: Device orientation can be portrait (vertical orientation) or landscape (horizontal orientation). This property mostly applies to mobile devices and tablets. Inside the parenthesis, a style condition can be applied when all conditions are met. In our sample, we’re checking three conditions: Is the type of device desktop, mobile or tablet? Is our device in portrait orientation? Is our device screen resolution (max-width) equal to or less than 480px? If all conditions are met, it means that the user is likely viewing our work on a small-screen mobile device in portrait mode. In this case, the device will load the CSS instructions for the footer object—otherwise, the instructions in this section will be ignored. CSS media queries There are two common approaches for structuring CSS styles, either placing them in one file or using different files for different types of devices. Each approach has its pros and cons. For example, by placing media queries all in one CSS style sheet with the rest of the CSS styles for the website, you will minimize the number of systems required to render a web page. In addition, by distributing media queries between different files (i.e. desktop.css, mobile.css) will make it easier for developers to navigate in code, since all styles relevant to mobile viewport will be located in the same file. Breakpoints The resolution that we’ve defined in our media query example above acts as a breakpoint. Breakpoints are the building blocks of responsive web design in website development, as they help designers define categories of devices and adjust design for each group. “Which breakpoints should I use for my website?” is a typical question among web designers. There is no universal set of breakpoints since all projects are different and might require different resolutions. It’s possible to rely on screen resolution stats worldwide to define a few common groups of screen resolutions: 360 x 640px (small mobile device screen): 10.10% 1366 x 768px (average laptop screen): 9.3% 1920 x 1080px (large desktop screen): 8.35% When using Wix Studio design features, you’ll have 3 default breakpoints to start with: 350 - 750px for mobile devices 751 - 1000px for tablets 1001px and larger for desktops But these breakpoints aren’t set in stone. If you want to adjust, you can easily edit them or add custom breakpoints to fit your project’s needs, without diving into code. Here are two essential rules to remember when selecting breakpoints for your project: Choose breakpoints based on the content you have. The layout you use to showcase your content should dictate what breakpoints you want to use. Try to use the least possible number of breakpoints. Remember that you will need to adjust content to match each breakpoint. Three or four breakpoints will give you enough flexibility to frame your content. Learn more about web design trends and web design statistics. Resizing images for responsive web design Images are an essential element of the modern web. The quality of images greatly affects the perception of a design—irrelevant imagery or pixelated assets are likely to create a bad impression on your visitors. It's not only important to handpick relevant images (ones that communicate the right messages to your audience) but also to ensure that images scale nicely to fit any browser size. There are two types of images, raster images (JPG, PNG, TIFF) and vector images (SVG). The first group represents most images on the web, and the key problem with this group is that they are not naturally fluid. Unlike vector images that can scale in size without losing quality, raster images have to be modified for different resolutions. Images need to be responsive, just like the rest of your layout. That means scaling in size—without sacrificing quality. Three ways of optimizing raster images for different resolutions Let’s learn more about image optimization and get practical tips on how to resize images. You can optimize your images for different resolutions using CSS properties: 1. Resize images with image width attribute. The width property defines the fixed width of the image. The following CSS rule will define the width to 500px: img { width:500px; } The downside of this approach is that it uses fixed width for your images, so it will be displayed at the exact same size across all devices. This approach is not very usable for responsive types of websites because improperly sized images can easily break layouts. 2. Resize images with CSS width property set to 100%: img { width:100%; } The key difference with the previous method is that you don’t specify the precise width of the image in code, but instead let the browser resize the images as needed. With the width: 100%; property the image will scale up and down automatically. The downside of this approach is that the image can become pixelated when scaled up. 3. Receive with CSS max-width property: img { height: auto; max-width: 100%; } Max-width property allows the image to maintain its aspect ratio and proportions. When the max-width is set to 100% the image will fit to the full width of its container. As long as no other width-based image CSS styles override this rule or the viewing area is narrower than the image’s original width, this image will load in its original size. This approach can be very useful for responsive web design. Display size and visual assets It’s also important to consider how different types of devices render images. While it’s possible to use the same file on all types of devices, the process of image resizing for small screen devices requires extra computational power, so using large files in their original resolution might cause performance degradation. At the same time, high-resolution displays such as Apple “Retina” and Android “hDPI” might require you to provide visual assets at two or three times the normal resolution to achieve decent visual quality (@2x, and @3x). To solve both problems it's recommended to use a special tool such as Responsive Breakpoints that will allow you to prepare individual images for every breakpoint. If you use Wix Studio to build a responsive website, you don’t have to write CSS code to make your raster images display correctly in different viewports. The platform allows you to set an exact width or height, set a max width or height percentages, and set a max width or height in pixels. You can also set an image focal point, so the visual stays centered when viewed in different formats. Learn more: How does AI work Types of AI AI tools for business Responsive use of typography People visit websites for content, and written text represents the vast majority of this. That means that it’s essential for text to be legible at any viewport size. So when it comes to responsive type, there are a few things to keep in mind. (Before anything else, make sure you know the difference between typefaces and fonts.) When making type choices, consider the fact that your user may view a page on desktop, mobile, or tablet—and the text has to be legible in all of them. Responsive type is essential. Never put text within graphics By putting text within graphics, you immediately make it less responsive. Text cannot be enlarged without loss of quality, therefore you’d have to re-create visual assets for every breakpoint. Select fonts that scale The process of optimizing typography for responsive web design starts with selecting the right fonts. To do this, web designers need to ensure font size is large enough to be legible at a glance. This is especially important for mobile devices—users should never have to double-tap or pinch-to-zoom in order to be able to read the text. Choose fonts that scale clearly and are equally legible on a large TV screen and the tiny screen of a smartwatch. Generally, it's recommended to use web-safe fonts like Helvetica because they are optimized to look good at different resolutions. Size text properly Fonts can be sized in two different ways on the web: Absolute values (pixels, points) Relative values (percentages, em/rem, viewport width or height vw/vh) Let’s start with the most popular option—pixels. Pixels are absolute values. The font size defined in pixels will be based on the pixel size of the user’s screen. Modern browsers are capable of making your design look similar across different resolutions when you use px. Since most designers use pixels, this unit is very popular among product teams. However, pixels won’t enable users to adjust the text for their own needs and make your design less accessible. Another popular option is a relative value called em. When you use em, the actual size of an element’s em is computed relative to the font-size of its parent element. Em relative values provide two significant benefits: Benefits for designers: Relative values allow nesting font sizing. Em inherits its size from its parent, while rem inherits from the root styling. Benefits for users: When you use relative values, you give users an opportunity to change their preferred default font size and the website will adjust automatically to suit their needs. Now let's talk percentages. With a font-size of 100%, all the elements in one page are sized relative to the browser’s default type size: body { font: normal 100% Roboto, sans-serif; } Last but not least, when the font is defined in “vw” units, the text size will follow the size of the browser window: Hello World Another thing to consider is that font sizes need to be different across different devices. It should be larger on desktop and smaller on mobile. Again, the benefit of using relative values is that you can define not just the desired size of a particular element, but also the relationship of that size to the sizes of other elements, maintaining nice proportions in your layout. The following CSS will set a default font size for a h1 element to 3.5 rem for desktop and 2 rem for mobile: h1 { font-size: 3.5rem; } @media only screen and (max-width: 480px) { h1 { font-size: 2rem; } } While there are no exact rules for font sizing, it's recommended to apply the golden ratio to find exact font sizes. For example, if the base-font text for desktop is 16px, the size of a header h1 will be calculated by multiplying base-font size to 1.618 (it will be approximately 26px). You can also set the text to scale between different ranges of maximum and minimum size for different breakpoints to make your website typography fully responsive. This will ensure your text will scale smoothly as you resize the screen. Line length and line spacing To achieve good readability, you need to limit the length of text lines. A good rule of thumb is to use 50 to 60 characters per line for desktop and 30 to 40 characters per line for mobile devices. It's possible to limit the number of characters per line using a width property of the content container or using a “length value”of ch. Ch represents the width of the glyph "0" (zero, the Unicode character U+0030) in the element's font. p { overflow: hidden; max-width: 40ch; } Also, you shouldn't squeeze lines because line spacing that is too tight can cause eye strain. It’s optimal to use 120%-140% line spacing for good readability. The line-height CSS property is commonly used to set the distance between lines of text. We can set this property in percentages to make it relative to the font size of the element itself. p { line-height: 34%; } Mobile-first vs. responsive design The role that mobile devices play in our daily lives has changed drastically in the last decade. In fact, 56% of all website traffic comes from smartphones. Optimization for mobile design is a crucial part of the web design process—because a website that’s not optimized for mobile devices is losing out on approximately half of its website traffic. Making a responsive website doesn’t imply it is mobile first, and there are several differences when it comes to mobile first vs. responsive design. Mobile-first design is an approach that suggests designers create a layout that works well at the smallest breakpoint, before adjusting it for larger viewports. Differences between mobile and desktop design: Size of display. On mobile, you have less room for your content, and need to carefully prioritize what you want to display Interaction methods. Since users interact with content using their fingers on mobile devices, animation like hover effects won’t work well. Context of use. People can interact with content on the go (e.g., while waiting for a train), so mobile sites should be designed for shorter user sessions and a smaller attention span. Benefits of using the mobile-first approach: Makes responsive design easier. It will help you prioritize content and features, and remove everything that isn’t absolutely necessary. As a result, you will likely reduce the user's cognitive load on mobile and any other platforms you design for. Good for search engine optimization. Google evaluates websites rankings mostly based on the content of their mobile versions. Google might not judge a page as mobile-friendly if it requires extra interaction from mobile users, such as scaling content up to make it readable. You can take the Mobile-Friendly Test from Google to check your site’s design. How to design a responsive website with a mobile first strategy: Practice arranging content-first The process of creating a responsive website should always start with planning a layout. Organize your content and functional elements in a way that offers the best possible experience for visitors. That doesn't mean that you need to create a final, pixel-perfect design right from the start. In fact, it's recommended to create a schematic representation of a future design to show where each block with content and functional elements will be located on the page. This way, you can evaluate different variations of the layout with your team and stakeholders, and select the one that you think will work best for your users. Use conditional loading When prioritizing content, you might want to hide some content on mobile devices. CSS property display: none; allows you to do it. You can apply this property in CSS for specific elements that need to be hidden. For example, you might have two CSS styles,desktop.css for desktops and mobile.css for mobile devices: Desktop.css: #content { width: 100%; } Mobile.css: #content { display: none; } Note that display:none sometimes confused with visibility: hidden. These are two different CSS instructions. Visibility: hidden just hides the content, so it becomes invisible (not drawn) and cannot receive focus although it’s still on the page. Display: none on the other hand gets rid of the content entirely. Design for comfortable interactions Users interact with the desktop website via clicks, but the mobile version via finger taps and swipes. People also use their mobile devices with only one hand, and it's important to optimize web layouts so that all key functional elements—such as call to action buttons—are located in a thumb-friendly zone (the user shouldn't have to stretch their thumb to reach for an important element). All tap targets should be sized appropriately. The size of functional elements such as call to action buttons should be at least 9mm, which is equal to the size of a user thumb. If you place two interactive controls side-by-side, you need to add enough whitespace between those interactive options. Thumb-friendly zone is colored in green. Screenshot: https://alistapart.com/article/how-we-hold-our-gadgets/ Use clear visual indicators Touchscreens have no capability to display hover effects, since there is no cursor. Clarity of UI plays an even more important role on mobile devices, and it's important to design every element in a way that maximizes the chances that users will understand its function. It's possible to achieve this goal by using a consistent visual style. For example, you can use a particular blue color for all interactive elements. Adapt navigation for mobile Most of the time, web designers rely on hamburger menus on mobile. However, it's possible to utilize a more beneficial pattern such as prioity+ navigation pattern. This pattern guarantees that the top-priority options will always be visible for the user while the remaining options will be hidden behind a “more” link. Minimize typing Responsive web design isn’t just about making content fit, it's also about creating more comfortable interactions for your users. In the case of mobile devices, typing is one of the most painful parts of the user journey. Small screens make typing hard and error-prone on mobile devices. Whenever possible, try to use pre-fill data in online forms. The great thing about mobile is that you can utilize some of its hardware capabilities. Here are a few tips to minimize typing on mobile: Use GEO-location data to pre-fill user city in shipping and billing information. You can use Google’s Places API to offer accurate suggestions based on the user’s location. Use a device camera to allow users to take a photo of their credit card and fill-in credit card details automatically. Use Touch ID / Face ID instead of asking the user to type their credentials. Use voice input in search forms. Optimize responsive design for mobile device capabilities Slow loading time is a common reason why people abandon web sites. Jakob Nielsen defined three response-time limits: 0.1 seconds gives the feeling of instantaneous response. Ideally, your website should respond in 0.1 seconds. One second keeps the user's flow of thought seamless. 10 seconds is about the limit for keeping the user's attention. But according to Google research, as page load time goes from 1s to 3s, the probability of bounce increases 32%. Mobile devices are less powerful than desktop computers. That’s why when you design for mobile you need to avoid heavy visual content, fancy animated effects and complex visual transitions because they might have a negative impact on system performance. The correlation between loading time and bounce rate. Image: https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/ Use these tips to optimize your design for mobile: Define key performance metrics. Focus on metrics that will tell you how fast content renders. The key metric is Time to Interactive (TTI), which defines the state where your layout is stable:all fonts are visible, and the UI is ready to handle user input. You should also consider Speed Index (how quickly the page contents are visually populated) and CPU time spent (how often and how long the main thread of a central processor is blocked). Evaluate animated transition and motion effects. Ask yourself “Is this visual effect worth the time it takes to load on mobile?” Optimize image delivery. If your product serves a large number of images, it's worth considering what content could be served statically from a content delivery network (CDN). Cloudflare and Cloud CDN are two popular options. Optimize animation and videos. Avoid using animated GIFs because they consume significant hardware resources and start using looping HTML5 videos. Use lazy loading for images and video. Most of the time, you don’t need to load all visual assets all at once. The content located below the fold can be loaded dynamically, as the user scrolls below the fold. This practice is called lazy loading. You can use LazyLoad library for this purpose—this library is written in plain JavaScript and supports responsive images. In Chrome 76+, you can use the loading attribute to defer the loading of offscreen images that can be reached by scrolling. Here's an example: Always measure your site performance. Use tools like Google’s Speed Scorecard and Dexecure to track your current performance,such as the time required to load your site on mobile. Check Front-End Performance Checklist to learn more about performance optimization. Test your design on real devices and in different browsers At the time when you finish working on your website, you should invest time in testing it on a real device. Create a list of common tasks that users are supposed to complete on your website and invite individuals that represent your target audience to a usability testing session. During the testing you can see how your website works on different platforms (Android, iOS), and it’s cross-browser compatibility (Chrome, Safari, Firefox). If you doubt that some CSS style instruction is supported by a particular browser, you can check it in Caniuse. The testing will show you where users face friction and what areas of your website require optimization. Pro tip: If you're just starting, a web design tutorial can help you apply these concepts to your website. 4 responsive web design examples Explaining how responsive web design works is one thing, seeing the practice in action is another. Check out the responsive website design examples below and change your browser size to see how each design responds to the change. 1. KT Estep Award-winning multidisciplinary designer KT Estep has an outstanding example of a responsive web design. The full screen web layout is flexible with your browser’s width, aligning the content with the relevant size screen space. When you open the design on mobile, you’ll notice none of the content is removed, rather it is arranged into one column which provides a better viewing experience and easy scrolling on small screens. Screenshot: https://www.ktestep.com/ 2. Ja1da Official Ja1da is a producer and songwriter with one exciting responsive website. Using handwritten type, one-of-a-kind vector graphics, Video Boxes and scroll effects throughout the site are all ways in which the artist injects personality into his design. None of this is lost when we view the desktop version compared to mobile. On mobile, Ja1da rearranges the website imagery and changes its proportions in order to maintain the site’s theme and ensure visual balance. The responsive switch to a hamburger menu also provides more screen real estate on the small mobile device. 3. Melitas The responsive web design for venture capital fund Melitas relies heavily on images to communicate its message. In this case, the mobile version adjusts the design to feature a cropped hero image, and rearranges the homepage’s galleries into a vertical format. The additional white space on the mobile site works well to frame and break up content for visitors viewing on a smaller scale. Screenshot: https://www.melitasventures.com/ 4. Domaine Alepin We see a similar approach with developer Domaine Alepin's website. The one page site utilizes a zig-zag layout on the homepage, but adjusts to a simplified symmetrical layout as the viewport size changes to mobile. As is the case in many responsive web designs, Domaine Alepin’s written content is adjusted for the smaller screen. One neat feature in particular is the way we interact with the business’s map on mobile vs. desktop version—when viewed from a smartphone, visitors can tap their fingers to zoom in on the image. Domaine Alepin uses a zigzag layout on its homepage, which converst to a one-column layout on mobile. This simplifies the viewing experience, while keeping the content. Explore these website design tips and web design best practices. Learn why website design is important.

Turn your ideas into a website you love with Wix → Knowing how to make a cleaning website is a great way to attract new clients. A professional website shows customers you’re serious about your services and makes it easy for them to book a cleaning. But where do you start? Don’t worry, it’s easier than you think. Wix offers a powerful, easy-to-use website builder that lets you create a stunning site without any coding experience. With designer-made templates and built-in AI tools, you can get your cleaning business online in minutes. In this guide, you’ll learn how to start a website for your cleaning business and see real examples for inspiration. TL;DR: how to make a cleaning website Here’s a quick overview of what this guide covers for creating your cleaning website: Why do you need a website? A website builds credibility, attracts new clients and makes booking your services simple. What should you include? Key website features are an online booking system, a list of your services, customer testimonials and clear contact information. How do you build it? Start with a Wix template, customize it to match your brand, add your services and booking options, optimize for search engines and hit publish. Can you see some examples? We'll show you great cleaning websites built with Wix to get you inspired. Move fluidly between prompt-driven creation with Wix Harmony and precise drag-and-drop editing. You’re never locked into one mode when vibe coding a website with Wix. How to build a cleaning website in 11 steps Ready to dive in? Here’s a detailed, step-by-step guide on how to plan a website and create one for your cleaning business and attract more customers. We'll cover everything from defining your audience to maintaining your site after it’s live. Define your target audience Choose a website builder Pick a domain name and web hosting Pick your template Customize your website Add scheduling and booking options Add useful pages Create engaging content SEO optimization Test and publish Maintain and promote your website 01. Define your target audience Before you start building your website, think about who your ideal customers are. Are you targeting busy families, young professionals in apartments or commercial offices? Knowing your audience will help you tailor your website’s design, language and services to meet their specific needs. 02. Choose a website builder A great website builder makes all the difference. Wix provides an intuitive drag and drop website builder, which means you can design your site exactly how you want it without writing a single line of code. When considering how long to build a website, Wix simplifies website building with its free AI website builder, which can even generate a full site for you in minutes. Looking for the future of website creation? Wix's core commerce and website building capabilities are now accessible from the AI tools people use every day. Wix's platform is future proofing for the growth of the agentic web. Wix's native Chat GPT integration allows you to type"@Wix" in a conversation, to invoke its Wix Harmony vibe code website builder. You can describe a business idea (e.g., "Build me a site for a high-end sushi catering business in Seattle") and the agent generates a full, live Wix website including booking systems and menus. 03. Pick a domain name and web hosting Your domain name is your site’s web address. You want to buy a domain name that’s short, memorable and easy to spell. It should reflect your business name and be professional. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, domains PMM at Wix Web hosting is where your website lives on the internet. When you create a website with Wix you get free website hosting, so you don't have to worry about finding a separate hosting solution. Your site will be secure and ready for visitors from day one. Learn more about how to register a domain name. 04. Pick your template Wix offers a wide range of designer-made website templates specifically for service businesses. Browse through the cleaning service templates and pick one that fits your brand's style. Every template is fully customizable, so you can change anything you want. Read more on how to choose a website template. 05. Customize your website This is the fun part. Add your logo, choose your brand colors and upload high-quality photos of your team or your work in action. Use Wix’s intuitive drag-and-drop editor to move elements around until the layout is perfect. Get inspired with these stunning cleaning website examples. 06. Add scheduling and booking options Make it easy for clients to book your services online. With Wix’s scheduling software, you can display your availability and schedule appointments 24/7. This simple feature can significantly increase your bookings. In fact, 40% of appointments are booked after business hours. 07. Add useful pages Every professional cleaning website needs a few key pages: Homepage: Your website’s first impression. Make it clean and inviting. About us page: Share your story and introduce your team. Services: Detail what you offer and your pricing plans. Contact us page: Include your phone number, email and a contact form. Testimonials: Showcase reviews from happy customers. 08. Create engaging content Write clear and concise copy for your website. Explain the benefits of your services, not just the features. Use Wix’s AI Text Generator to help you craft compelling descriptions or blog posts if you’re short on time. Create a blog with Wix. 9. SEO optimization Search Engine Optimization (SEO) helps your site rank higher on Google. Wix comes with a full suite of built-in website SEO tools to guide you. Use the Wix SEO Setup Checklist to identify relevant keywords (like "cleaning services" or "house cleaning services in [Your City]") and add them to your site's content and meta tags. "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings." - Rebecca Tomasis, blog SEO team lead at Wix 10. Test and publish Before you go live, preview your site to make sure everything looks and works perfectly on both desktop and mobile devices. Check all your links, forms and booking functions. Use a website launch checklist to make sure you don’t miss anything. Once you're happy, hit the publish button. 11. Maintain and promote your website Your website is a living tool for your business. Keep it updated with fresh content, new testimonials and special offers. Promote it on your social media channels, business cards and in your email signature to drive traffic and attract new clients. Learn more about how to promote your website. 5 examples of cleaning websites built with Wix 01. Clean Sweeps Clean Sweeps is one of the cleaning websites that immediately makes you feel at ease with its warm and professional design. The site uses beautiful, high-quality images of clean, inviting spaces paired with a soft, natural color palette that feels very calming. This design choice perfectly captures the relaxing feeling of coming home to a spotless house. A great feature is how they use icons to clearly communicate their core values, like being eco-friendly and pet-friendly, which helps build trust with visitors right away. It's a fantastic approach that shows how a thoughtful design can create a strong connection with potential customers. A professional design creates a feeling of trust and reliability High-quality imagery helps customers visualize the end result Eye-catching window cleaning visual on the homepage highlights specialty services Like what you see? Build your own cleaning website using this same template. Template name: Cleaning company website template 02. Cox Commercial Cleaning Cox Commercial Cleaning is a great example for commercial cleaning websites that need to communicate a wide range of services. The design is professional and direct, with a clear layout that organizes its extensive list of offerings into easy-to-understand sections. This makes it simple for different types of businesses to find exactly what they need. What really sets this site apart is how it highlights its identity as a veteran-owned, minority-owned and female-owned company. This builds a strong brand story and connects with clients who value supporting diverse businesses. A professional design communicates reliability and expertise Clearly defined brand values create a strong identity Detailed service menus cater to a variety of client needs Like what you see? Build your own cleaning website using this same template. Template name: HVAC Technician website template 03. Let’s Clean Let's Clean has one of the best homepage design examples for a cleaning business that wants to feel both professional and friendly. This friendly branding is carried throughout the site with a clean layout and bright, welcoming colors. The homepage effectively uses sections with icons to list key benefits like "Service Guaranteed" and "Insured and Bonded," which quickly builds trust. It’s a great model for showing how a strong visual identity and clear information can create a positive first impression. A clever logo clearly communicates the business purpose A clean layout with bright colors feels welcoming Icon-based benefit lists build trust with visitors Like what you see? Build your own cleaning website using this same template. Template name: Construction company website template 04. Nete’s Cleaning Services Nete's Cleaning Services is a fantastic example of a cleaning website that wants to build a personal connection with clients. The design puts the owner's story front and center, creating an immediate sense of trust and personality. By featuring a photo and a brief bio on the homepage, the site transforms from a simple service page into a friendly introduction. This personal touch is a powerful way to make a business feel more human and approachable. The layout is simple and direct, ensuring visitors can easily find contact information and service details without any fuss. A personal bio and photo build a strong connection with visitors A clean, straightforward design makes information easy to digest Direct calls to action guide users to get in touch Like what you see? Build your own cleaning website using this same template. Template name: Creative CV website template 05. Excellent Clean Excellent Clean is a cleaning website that strikes a fantastic balance between professionalism and direct calls to action. The design is straightforward and effective, using a clean hero image and a bold headline to immediately communicate its value. A great element is the prominent testimonial section, which builds credibility by showcasing positive feedback from a satisfied customer. The site also introduces a unique "CleanPro" express service, allowing clients to book and pay online without waiting for a quote, which is a fantastic feature for busy homeowners. This approach shows how combining social proof with innovative service options can make a business stand out. A unique service offering addresses a specific customer need Prominent testimonials build trust and credibility with new visitors A clear call to action on the homepage guides users to book a service Like what you see? Build your own cleaning website using this same template. Template name: Grocery store website template What to include on your cleaning website A great cleaning website is more than just a digital brochure. It’s a tool for attracting and converting customers. With Wix, cleaning professionals can easily add all the features they need. Online booking system: Wix’s scheduling software lets clients see your availability and book services 24/7. You can manage your calendar, send automated reminders and updates, all from one dashboard. Service descriptions: Clearly list your cleaning packages, from standard home cleaning to deep cleaning or commercial services. Use customizable sections to detail what's included in each package and set clear pricing. Customer testimonials: Build trust with potential clients by showcasing positive reviews. Wix’s dynamic gallery layouts let you display testimonials in a visually appealing way that catches the eye. About page: Share your company's story and values. With Wix’s AI website builder, you can even generate professional and engaging text that tells your story for you. Blog: Use Wix’s blog maker to share cleaning tips, company news or special promotions. A blog can improve your SEO and establish you as an expert in your field. How to make a cleaning website for free You can create a professional cleaning website without writing a single line of code. Start by picking a free template for service businesses, then add your services, contact details and booking system. AI tools can help you generate content and images automatically, so your site looks polished from the start. Your website is hosted for free and ready for visitors right away, making it easy to get online and start attracting new clients. Create your cleaning website for free today. How to make a cleaning website with AI Using an AI website builder, you can create a custom cleaning website in just a few minutes. AI suggests your brand style and builds pages, layouts, images and text automatically. You can add booking features to manage appointments with ease. Even if you have no experience, AI helps you launch a professional website quickly so you can focus on growing your cleaning business. Why cleaning professionals choose Wix Wix isn't just a website builder; it's a complete platform designed to help service businesses thrive. Cleaning professionals choose Wix because it provides all the tools they need to manage and grow their business online, all in one place. From the best website builder for cleaning businesses to integrated booking and marketing tools, Wix has you covered. You can build a professional site quickly, manage appointments effortlessly and promote your services to a wider audience. Wix simplifies the process of creating a website so you can focus on what you do best: making spaces sparkle. How to make a cleaning website FAQ What pages should a cleaning business website include? A standard cleaning business website should have a homepage,about us page, a services page with pricing, a contact page with a form and a testimonials page to build credibility. Check out these website layout ideas for inspiration. Do I need a website if I already have cleaning clients? Yes. A website acts as your online storefront, helping you attract new clients beyond your current network. It also adds a layer of professionalism and makes it easier for existing clients to refer you to others. How much does it cost to create a cleaning service website? With Wix, you can create a website for free. To connect a custom domain and access advanced features like online bookings, you can upgrade to one of the premium Wix Plans, starting at just $17 per month with a free domain for the first year and free web hosting. Learn more about how much does a website cost. Which website builders are best for cleaning companies? Wix is the best website builder for cleaning companies of all sizes, because it offers industry-specific templates, an integrated scheduling software and built-in SEO and marketing tools to help you grow your business. Read more about the best website builders for cleaning businesses. How can I design a cleaning website that attracts more customers? Focus on a clean, professional design with high-quality images. Make your call-to-action buttons (like "Book Now") prominent. Highlight customer testimonials and make your contact information easy to find. What SEO tips help a cleaning business website rank on Google? Use location-specific keywords (e.g., "office cleaning in Brooklyn"). Create a blog with helpful cleaning tips. Ensure your site is mobile-friendly and loads quickly. You can also create a forum to build a community around your services. How do I add an online booking form to my cleaning website? With Wix’s scheduling software, you can easily add a customizable booking form to your site. This allows clients to select a service, choose a date and time from your calendar and even pay online. Read also: How to make a booking website. What should I include on my cleaning company homepage? Your homepage should have a clear headline, a brief introduction to your services, a prominent "Book Now" button and a few customer testimonials. Think of it as your virtual elevator pitch. Can I make a cleaning website without coding experience? Absolutely. Wix offers the best low-code/no-code website builder that lets you create a professional site with simple drag-and-drop functionality. If you can use a computer, you can build a website with Wix. What other kinds of websites can I build with Wix? The Wix platform is very flexible, and it’s suitable for nearly any type of website. Check out these how-to's for other types of websites you can make with Wix: How to make a website for your laundromat business How to make a landscaping website How to make a bakery website How to make a plumbing website How to make a construction website How to make a handyman website How to make a website for your pet business How to make a florist website How to make a locksmith website How to make a real estate website How to make a trucking business website How to create a wedding website How to create a DJ website How to create a dance studio website How to make a massage therapist website

If you’re a small business just starting out, you’ve probably learned the hard way that getting your brand out there is a full-time job on its own - and one that you may not have expected at that. Luckily, a fantastic way to market your business is with email marketing. That said, your campaigns are only as powerful as the tools you have to create them, and if you’re on an extreme budget, you may not have factored in that many email marketing services are paid ones. Well, worry no more, we’re going to show you some of the best email marketing platforms (if you'd like to see email marketing examples, we have that too) that you can use for absolutely free. And don't worry - you can connect your email to your Wix website, too. What is email marketing? Email marketing is the process of sending emails to promote one’s business. These emails tend to be sent to people who had previously signed up to receive updates from that said business. They’re sometimes referred to as newsletters (we have some great newsletter examples to show this), and can contain business promotions and discounts codes, sale notifications, and other business updates, like a new blog post alert. Does Wix have email marketing? We explain what features you get with Wix's email marketing and how to build your own campaign. Why is email marketing important? Email itself is becoming more important than ever in our increasingly connected online world, so newsletters, email blasts and welcome emails from businesses are commonplace and expected. Not to mention, your competitors have probably established their presence in your customer’s inbox, from subject line down to signature (where these best email signature examples can help inspire). That’s why it’s totally natural for you to get yourself in the game. What are the benefits of email marketing? Now you know why email marketing is important, you should also know the benefits of the practice as well. And there are plenty — almost to the point that it’s hard to deny its usefulness. It’s one of the most direct and personal ways to connect with your audience More effective than social media marketing It’s measurable for future optimization It’s a cost effective marketing practice compared to other methods Helps strengthen relationships with your customers Increase website traffic, and in turn could increase sales This is a form of marketing that works well, as it’s permission-based. Someone who wants to get updates or know when there’s something new goes out of their way to sign up for newsletters, so they know what they’re getting themselves into. Best free email marketing services If you’re starting to look into an email marketing service to promote your business, you have more than a couple to choose from. Luckily for the beginner, many popular paid platforms have free versions with limited functionality so you can get an idea of how it works, but it may be all you need to start. Here are some of the best free email marketing services you can find: Wix Email Marketing Mailchimp SendInBlue Benchmark Mailerlite SendPulse 01. Wix Email Marketing Wix is more than a website builder — it’s a one stop shop for all your business marketing needs, and email marketing is one of the many things on offer. The Wix Email Marketing free plan offers three email campaigns that can be sent across 5,000 emails. You can spread the sending limit across three or just send one large email blast instead. The email quota and sending limit is reset on the first of every month, regardless of when you sent your first newsletter out. When you’re ready to graduate to bigger sending allotments and features, there are multiple plans that are available so you get exactly what you need. Free plan includes: Collective 5,000 individual emails spread across 1-3 email campaigns Highlights: No limit on template choices Quota resets at the first of the month, regardless of when first campaign was sent Marketing automation to automatically send out certain emails Inbuilt analytics to track your email marketing KPIs 02. Mailchimp Easily one of the most notable and popular email marketing platforms comes from Mailchimp. The nearly 20-year old company has been around for quite a while (in internet years), and offers a full suite of features to its customers, whether you’re a paying or free member. The free membership gives access to a set of basic features for a small business that’s just starting out. This includes basic templates, a marketing CRM, basic campaign reporting, 2,000 contacts and a 10,000 send limit per month. One nice thing about Mailchimp is that if you’re not ready to move towards a fully paid plan, but need more than the free plan, add-ons and pay-as-you-go options are available. Free plan includes: 10,000 email sends to up to 2,000 contacts per month Daily send limit of 2,000 A “few” basic email templates Basic reporting Highlight: Mailchimp is tried, true, and reliable 03. SendInBlue SendInBlue gets high marks all around thanks to its dead simple tools and that the free plan itself doesn’t cap you on subscribers. If building out your subscriber list is your primary mission, then this is an option that offers no fuss. Of course, “free” anything tends to come with limitations, and SendInBlue is no exception. While there is a monthly cap of 9,000 emails, which isn’t bad at all, the daily limit of 300 may be too small for some out there. That said, if you’re just beginning, which you very well could be, SendInBlue isn’t to be passed up. Free plan includes: Daily send limit of 300 emails/day Unlimited contacts Highlight: Transactional email and SMS sending in free plan 04. Benchmark Benchmark offers up one of the easier to use newsletter editors compared to the competition, which says a lot. We’d like to say we know a thing or two about drag and drop editors, and it’s definitely up there with the best of them. The free email marketing plan from Benchmark is pretty impressive, given that it shares a ton with some of it’s paid options. You can send a fairly generous 14,000 emails to up to 2,000 clients per month, which falls in line with a lot of the competition out there. What is going to be a bit of a pain for some people out there is the storage for images on the free plan. It’s limited to 10MB, which is kind of ridiculous, but you can expand the storage through paid means. Free plan includes: 2,000 subscribers 14,000 emails a month Highlight: Fantastic drag and drop editor 05. Mailerlite If you’re an absolute beginner and aren’t looking to jump into the complex ins and outs of email marketing just yet, Mailerlite could be a good place for you to start. It’s a very beginner-friendly platform, and the free plan should offer more than enough for a small business just starting out. On the free plan, Mailerlite allows a user to send unlimited emails to up to 1,000 subscribers per month, which is a pretty decent allotment. You can also expect the free plan to share a lot with the paid plans, but the features that are missing are fairly big ones. For instance, newsletter templates aren’t available for the free plan, which may or may not be a big deal for you, but it’s certainly going to turn some people off. There’s a lot to like about Mailerlite, and it should be one of the first stops for the complete newbies out there. Free plan includes: Free until over 1000 subscribers Send 12,000 emails per month Campaign reports Highlight: Offers more premium features than other free plans 06. SendPulse As far as “free” pricing plans go, SendPulse offers one of the best for people testing out email marketing waters. The free plans have more commonalities than differences, but of course, the best of the best features are behind the paywall. Like some others on this list, SendPulse’s free plan suffers from a paltry allotment of image storage of 20MB. That said, the paid option only will get you to 200MB, which is much more than the free option, but hardly something we’d call uber-spacious. Nonetheless, if you’re planning on sending graphics/media heavy newsletters, this may not be the best option, but that’ll be up to you to decide. Overall, SendPulse, while not the most heard of option out there, offers a ton of features in its free plan that makes it an easy go to for beginners and marketers on a zero budget. Free plan includes: 15,000 emails to up to 2,500 subscribers Easy campaign creation (drag and drop editor) Campaign statistic reports Highlight: Wide selection of template choices Automation for up to 5 events