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The perfect domain is just a click away: claim your domain →   A website address has two main parts: the domain name , which represents your brand or business, and the domain extension, also called a top-level domain (TLD). The extension appears after the dot—like .org, .com or .net—and signals the type, purpose or credibility of your website. While .com  remains the most popular and widely recognized option, .org and .net each serve specific audiences and goals. Understanding the difference between these domain extensions helps you choose one that fits your website’s purpose, earns your visitors’ trust and represents your brand well. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: .com vs .net vs .org Picking the right domain—.com, .org or .net—can shape how people see your site and how easy it is to find. A .com is the classic choice for businesses, .org is a great fit for nonprofits and .net is often used for tech or network-based sites. You'll learn: Differences between .com, .org and .net When to choose each for your site How domains affect branding and user experience Country-specific and newer domain options Why owning multiple extensions helps protect your brand .com vs .net vs .org What does .com mean? What does .org mean? .org vs .com differences What does .net mean? .com vs .net differences .org vs .com vs .net differences What does .com mean? The .com top-level domain is, by far, the most popular extension, and thus the one with the highest value for professional websites. While it was originally conceived to host commercial websites, nowadays its use has extended to any type of site, despite the long list of alternatives devised for other purposes. Ever since the phrase “dot-com” was used to describe the rise and subsequent fall of online start-ups in the ‘90s, this domain extension has become synonymous with the internet. As of today, 48% of global websites use a .com TLD and consumers perceive it as the de facto default extension for web addresses. This means that not only is .com much easier for your audience to remember, but also that they might actually type in the wrong URL if you’re using a different extension. .com availability The sheer reputation of the .com TLD means that its availability is quite limited and can significantly complicate the process of choosing a domain name . With this in mind, it’s important to check your domain’s feasibility in the first stages of starting a business and, ideally, take it into account when coming up with your business name . That being said, not using .com is far from the end of the world and in some cases, you might even want to actively choose a different domain extension. Found the perfect name for your business? Lock in your domain  before someone else does. What does .org mean? The .org top-level domain stands for “organization” and is primarily used for nonprofit websites such as NGOs, open source projects, charitable organizations and educational platforms. This extension was one of the original domains established in 1985, and is therefore perceived as stronger and more credible than newer alternatives. This domain extension was originally created for organizations that didn’t match the intent of any other domains available at the time: not commercial, not in networking, not a university, not government and not military. Over time, .org became exclusively for nonprofits, however, this restriction was removed in August 2019 after the domain name registry was sold to an investment firm. What's going on with .org now? While for-profit businesses are now legally allowed to purchase and use .org domains, the public opinion is still very much set on its old ways and experience. .Org signals a focus on social good. Any business using a .org domain is inherently perceived as a nonprofit organization or a fundraising website for a nonprofit, and the failure to clearly disclose the for-profit nature of your company could result in serious backlash. Learn more: What is a domain name How to get .org domain .org vs .com differences As you compare what .com is vs .org, you’ll notice that the distinction between the two appears to be fairly simple: one is for nonprofit uses while the other is used by commercial organizations. If you want to create a nonprofit website, use a .org domain. If your goal is to build an online business , go for .com instead. But, of course, nothing is ever black and white. As the availability of .com domains drops, businesses are opting for alternative TLDs in order to be able to use their intended domain names. With only around 10 million .org domains registered , accounting for less than 5% of the global total, the .org has risen as one of the preferred alternatives to the .com extension. .com vs .org:  .com is often used for businesses, signals commercial intent, is faster to type on mobile and allows more flexibility over time. On the other hand, .org is typically used by nonprofits and community projects, suggests a mission-driven focus, often has better name availability and works best for long-term noncommercial use. User experience and SEO considerations From a user experience standpoint, .com holds a subtle but notable advantage: many mobile keyboards include a built-in “.com” shortcut for faster typing, while no such shortcut exists for .org. This may not be a deal-breaker, but it’s a small factor worth considering, especially for mobile-first audiences. When it comes to SEO, neither .com nor .org offers any inherent advantage. Search engines rank websites based on content quality, relevance, site performance and user experience—not domain extensions. So whether you choose .com or .org, your site’s SEO success will depend on how well it’s built and maintained. Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Pricing, perception and when to use .org Historically, .org domains had capped pricing, making them a more affordable option for nonprofits and charities. However, those price controls were lifted in 2019 , and now domain costs can vary depending on the registry. In general, both .com and .org domains are widely available to the public and typically cost about the same at registration. Technically, any type of business or organization can use a .org domain as long as they back it with the right marketing strategy that will avoid potential misunderstandings among those who still connect this domain extension with nonprofits. However, the notion that .org domains belong to charities, NGOs and educational platforms is so ingrained in the collective mindset that you might want to keep this TLD as a last resource only. Additional .org vs .com considerations Trust and expectations:  People often connect .org domains with nonprofits advocacy groups or educational projects. This can build trust for mission-driven sites but might confuse people if your site is for business. Email perception:  Email addresses ending in .com usually feel more familiar for sales, partnerships and customer support. .org emails are legitimate but may be seen as informational or donation-focused. Brand protection:  Many organizations register both .com and .org versions of their domain to prevent impersonation and reduce brand confusion even if they only actively use one. Long-term flexibility:  A .org domain can limit future shifts toward paid products or commercial services. .com offers more flexibility if your goals change over time. If you’re in need of a strong .com domain alternative for your business or online portfolio , you should take a look at what .net is instead. What does .net mean? The .net domain is the second most popular extension. It’s often presented as the recommended alternative to .com when you try to buy a domain name that is already in use. It’s estimated that around 4% of all global registered domains use this extension. The .net domain name extension stands for “network” and was originally meant to be used by umbrella websites acting as a portal for smaller sites. It's now particularly common in tech companies. You should use a .net extension for businesses that provides services like internet, website hosting , databases or collaboration tools. Another reason to use .net is when .com is not available. In this case, you’ll need to make sure that the business with your same domain name with a .com extension is not in the same industry, otherwise your audience might end up becoming their clients. Whatever the reason is for you to use a .net domain extension, you’ll need to ensure that potential visitors remember it and don’t end up on the wrong site. An effective way to achieve this is by integrating your site’s TLD within your branding efforts, as your audience will end up naturally connecting your business name with .net. For example, a marketing consultant firm called Upstream may refer to themselves as Upstream.net to get their audience familiar with their correct domain extension. .com vs .net differences Choosing between .com and .net usually comes down to what you’re building. Originally, .com was the home for "commercial" sites, which is why it’s still the top pick for businesses, blogs and eCommerce website  platforms. On the other hand, .net was made for "network" sites like internet service providers, tech platforms and online communities . If you’re launching a forum, a cloud service or an internet-focused platform, a .net domain might be your perfect match. Popularity and availability Nearly half of all registered domains are .coms so finding an available one can be tricky. This makes .net a popular alternative when your ideal .com is taken. You can also explore expired or auctioned .com domains which sometimes allows you to claim your preferred name. Over time the original distinction between .com and .net has blurred and many people now choose based on availability branding and memorability rather than strict purpose. User experience and mobile impact One small thing to keep in mind is the mobile experience. Most mobile keyboards have a handy “.com” shortcut, which makes it a breeze for your visitors to type. Since .net doesn’t have its own button, your users might need a couple of extra taps to find you—something to think about if your crowd mostly browses on their phones. .com vs .net:  Choosing a .com is a smart move for businesses, blogs and online stores because it’s the name everyone knows and finds easy to type on the go. On the other hand, .net is a great fit for tech or community sites and is a solid backup if your dream .com name is already off the table. Branding and perception .com is the most recognized and trusted extension globally, instantly signaling a commercial or professional presence. .net can suggest tech-savvy, network-oriented or community-driven projects but doesn’t carry the same universal recognition as .com. This perception matters if your goal is brand authority, trust or global reach. SEO and technical considerations When it comes to SEO, search engines don’t play favorites with .com and .net. Your ranking really comes down to creating great content, having a high-performing site, making sure your site looks good on mobile and getting quality backlinks. The extension itself won't give you a boost. Pricing and long-term strategy Both .com and .net domains are similarly priced at registration, though premium .coms can be much more expensive. If your project might grow or change direction, .com is usually more versatile for any type of business or online venture. .net is a great fit for tech-focused or network-based platforms but can also work creatively if the .com isn’t available. Learn more about domain expiration and how to purchase an expired domain in this guide. .org vs .com vs .net differences When choosing between .org, .com and .net for your domain, it’s important to consider the purpose and audience of your site: .com  (short for "commercial") is the most widely recognized and trusted TLD, often associated with commercial businesses, eCommerce and general websites. Its familiarity can boost credibility and reach, but the popularity means many names may already be taken. .org  (short for "organization") is traditionally used by non-profits, charities and organizations focused on education or advocacy. It conveys trustworthiness and purpose, making it ideal for mission-driven websites, though it’s less common for businesses. .net  (short for "network") was originally intended for network-related businesses, like internet providers or tech companies, but it’s now used more broadly. While less recognized than .com, it can be a strong alternative if .com isn’t available. Ultimately, .com is often the first choice due to recognition, but .org and .net are valuable for specific industries or when aligning with your site’s mission. .com vs .net vs .org comparison Feature .com .org .net Meaning Commercial Organization Network Intended use Businesses, personal blogs, general websites Non-profits, charities, open-source projects Tech services like ISPs and hosting Popularity Most popular globally Popular with non-profits and communities Recognized but less common Trust factor High — often seen as credible and trusted High — associated with transparency and community efforts Moderate — strong fit for tech industries Availability Highly competitive (many names taken) Easier to find than .com Easier to find than .com SEO impact No technical SEO advantage, but strong branding value No direct impact, trusted for non-profits and education No direct impact, solid for tech brands Cost on Wix Starts at $9.90 Starts at $14.95 Starts at $14.95 Best for Businesses, eCommerce, personal blogs Non-profits, advocacy groups, communities Tech companies, startups, hosting services Editor's note: Pricing information is accurate as of March 11th, 2026. Domain choice and SEO While choosing a .net or .com extension doesn't impact your site's SEO capabilities or ability to show up in search engine results, mobile browsers’ UI design can negatively affect sites with a .net domain. Most smartphone keyboards have a button dedicated to domain extensions, but as you’ve probably noticed its default option is always .com. As a result, searching for .net domains is more time-consuming and less user-friendly. With mobile accounting for more than half of all online traffic , this small detail can have a significant impact on the success of your site. In order to maximize your online presence and web traffic , it’s recommended to purchase both .net and .com extensions. With a domain name cost ranging between $8-$20 per year, the purchase of a second TLD will most likely result in a high return on investment as it will allow you to ensure visitors don’t accidentally reach a competitor’s site. All you need to do is redirect the additional extension to your main domain name. Ultimately, the decision of which domain to choose shouldn’t be heavily influenced by what is perceived to be best for SEO. Google’s John Mueller has confirmed over and over again that domain choice has no real impact on a site’s SEO. Mueller said , “The newer top-level domains (TLDs) are equivalent to other generic top-level domains like .com when it comes to SEO. Pick something you like, there are lots of options out there now.” Learn more: How much does a domain name cost? So while there are many different reasons as to why you might opt for a specific type of domain, its impact on your SEO shouldn’t be a deciding factor. Choosing your domain The three letters at the end of your website address are as important as everything that comes before them. Not only will they affect your chances of being found online, but also have a significant impact on your audience’s perception of your brand. Once you've chosen your website builder and covered the essentials of how to create a website , it's important to prioritize your domain name and extension. Also known as top-level domains (TLDs), domain extensions are used to categorize websites by type, location or business model. They're also used to communicate with the Domain Name System  to deliver web content to web pages through their IP address  and a web server . Out of the thousands of domain extensions available on the web, the most common ones are .org, .com and .net. With this in mind, the process of choosing between them should take place as soon as you start building your brand. Doing so will allow you to put together a cohesive online presence and strengthen your website's infrastructure from the beginning. Found the perfect name for your business? Lock in your domain  before someone else does. Check out this guide for more information on subdomains , as well as this list of best domain registrars . Expert tip from Keren Friedlander, product manager at Wix: "If your desired domain is already taken, consider using alternative extensions. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain for your business." Owning multiple extensions To make sure your audience always finds the right site consider registering .com .org and .net for the same name. Owning multiple extensions helps prevent confusion, protects your brand and keeps competitors from snatching up a similar domain. Once you have them you don’t need to build separate websites for each. You can redirect the extra domains to your main site. For example if your primary website is example.com you can set it up so example.org and example.net automatically take visitors there. Owning multiple domains is a smart move if: Your business grows and you want to launch a nonprofit branch on a .org site You’re in tech or networking and want a .net domain to show that focus You want to catch traffic from people who type the wrong extension by mistake The future of domain extensions .org, .com and .net are still among the most popular types of domains used today. The top 5 domain extensions in 2025 were: 01. .com 02. .org 03. .de 04. .br 05. .ru Other popular domain extensions include: .net, .uk, .jp, .it , and .fr. These trends are not likely to change soon. However, as competition for domain names grows, businesses are exploring less common extensions. Country-specific domains like .ru, .uk, and .de have gained significant traction, ranking among the top ten global extensions in 2024. While .org, .com, and .net are still the most popular, this could change in the future. Rise of new generic extensions New domain extensions are also on the rise. .xyz is one of the most popular new domain extensions, with about 1.1 million new .xyz registrations in October 2025, making it the second most registered TLD for that month after .com. It accounted for roughly 14.1% of all newly registered domains, followed by .top (6.4%) and .online (2.3%) among active extensions. Future expansion with ICANN Domain variety is expected to grow further, driven by increasing website creation and the upcoming ICANN second new gTLD program in 2026 . This initiative will introduce even more options, including non-Latin script TLDs, making the internet more inclusive. Tech and niche-specific domains Technological trends are also reshaping the domain landscape. The .ai extension , originally for Anguilla, has surged in popularity due to the rise of artificial intelligence. Recognized by Google  as a generic top-level domain, .ai now sees over 20,000 new registrations  monthly, a trend likely to accelerate. The growth of websites has driven demand for diverse domains. Many brands use industry-specific extensions like .shop, .design, and .health to create memorable, purpose-driven identities. Startups and niche businesses stand out with extensions that highlight their expertise. Creators and influencers are also embracing extensions like .me, .bio, and .fans to build personal, approachable brands that connect with their audiences. Other domain extension options include: . studio .wiki .finance .nl (Netherlands) .yoga .center .space .top .fun .ch (Switzerland) .me .co .live .biz . blog Explore more: Domain name statistics Key tips for choosing the right domain extension According to Michael Yerardi, Property Specialist, Turning Point Home Buyers: "Consider purchasing different variations of your chosen domain name (such as .com, .net, .org) to protect your brand and prevent others from using similar names for their own websites." Here are some tips to help you decide which domain extension to choose: Build trust:  A ".com" domain is often seen as the most professional and reliable option. It’s the default choice for many and helps establish credibility with your audience. Match your purpose:  Choose an extension that fits your organization. For example, businesses often go with ".com" for its association with commercial activity while non-profits lean toward ".org" for its connection to community-driven initiatives. Explore alternatives:  If your ideal ".com" domain isn’t available, don’t worry—there are plenty of great options. Extensions like ".net" or ".org" can work well depending on your goals, while newer options like " .info " or " .co " offer creative ways to stand out. Think locally:  If your business operates in a specific country, consider using a country code domain like ".uk" or " .ca " to better connect with local audiences. Keep it simple:  Avoid overly long or complicated extensions. Short, memorable domains are easier for users to remember and type, enhancing your site’s accessibility. Plan for the future: If you’re thinking about growing your business or taking it in a more commercial direction down the road, choosing a .com could be a smarter long-term choice. Explore more: Is .shop a good domain? What is .ai domain? .co vs .com About Wix’s domain experts This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. You may also be interested in: How to start a blog How to create an email with your domain .org, .com, .net domain extensions FAQ What does .org mean on a website? The .org domain extension in a website URL stands for "organization." Originally intended for non-profit organizations, .org has since been expanded to include various types of entities, including for-profit organizations, educational institutions, community groups, and individuals. What does .com mean on a website? The .com domain extension in a URL stands for "commercial." It's the most widely recognized and commonly used top-level domain (TLD). The .com domain is often used by companies, e-Commerce websites and businesses of various sizes and types. It is widely understood and trusted by online users. What does .net mean on a website? The .net domain extension in a URL stands for "network." It was originally intended for organizations involved in networking technologies and services. However, like other domain extensions, the use of .net has expanded beyond its initial scope. Now it's commonly used by a variety of entities, including businesses, individuals, non-profit organizations, internet service providers (ISPs), and technology-related websites. It's often associated with websites that provide networking services, technology solutions, software development, or online platforms. Do people trust .com or .org more? Generally, people tend to trust .com domains more because they are widely recognized as commercial websites. .org domains, on the other hand, are typically associated with non-profit organizations and may be perceived differently depending on the context. Should I use .org if .com is taken? If the .com domain for your desired name is already taken, using the .org domain can be a viable alternative, especially if your website serves a non-profit or organizational purpose. However, consider whether using a different domain extension could potentially confuse or mislead your audience, and ensure that the .org domain accurately represents your website's content and purpose. Can I use .org for my business? While .org domains are traditionally associated with non-profit organizations, there are no strict rules prohibiting businesses from using them. However, using a .org domain for a commercial business may create confusion among users who expect .org websites to be non-profit in nature. It's important to consider the perception and expectations of your target audience before choosing a domain extension for your business. If possible, securing both the .com and .org domains for your business name can help prevent confusion and ensure consistency in branding. Is .net only for network-related sites? No, .net is not exclusively for network-related sites. Originally intended for network providers, it's now open for general use. While still popular among tech companies, .net can be used by any business or individual. It's often chosen as an alternative when the desired .com domain is unavailable. Are there country-specific versions of these extensions? Yes, there are country-specific versions of these extensions, known as country code Top-Level Domains (ccTLDs). Examples include: .org.uk (United Kingdom) .com.au (Australia) .net.nz (New Zealand) These combine the generic extensions with country codes. They're often used to target specific geographic markets or comply with local regulations. Availability and registration rules vary by country. Can I own multiple extensions for the same domain name? Yes, you can own multiple extensions for the same domain name. This practice is common and has several benefits: Brand protection Preventing competitor acquisition Capturing typos Targeting different markets or purposes For example, you could own example.com, example.org and example.net. Each can be used separately or redirected to a primary domain. Do .org, .com and .net have different pricing? On Wix, .org, .com, and .net domains have the same pricing: 1. .com: $14.95/year 2. .org: $14.95/year 3. .net: $14.95/year While these three popular extensions are priced the same on Wix, it's worth noting that prices can vary on other platforms. Additionally, Wix often runs promotions that may affect these prices temporarily. Premium domains (highly desirable names) in these extensions may cost significantly more even on Wix. Always check the current pricing on Wix's domain registration page for the most up-to-date information. How to know if a domain name is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .

The perfect domain is just a click away: claim your domain →   Not all domains are the same and the type you pick actually says a lot about your site. A classic .com or .net feels familiar and trustworthy while a .org shows you’re part of a community or cause. Country-specific domain extensions let people know where you’re based and newer niche endings give visitors an instant idea of what you do. Knowing the differences makes it way easier to pick a domain name that fits your brand and speaks to the right audience from the start. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Types of domains This guide will walk you through how domain names work, the different types of domain extensions and how to choose one that fits your brand. You’ll learn: The main types of domain extensions and what they’re used for The parts of a domain name (TLD, SLD and subdomains) Other domain types like premium and parked domains Why domains matter for branding, credibility and SEO How to choose a strong domain name for your website How to register a domain and check its availability What is a domain? A domain is your website's address on the web. Instead of relying on a string of numbers (an IP address ) that's hard to remember, a domain gives people a simple way to find your site. Think of it like giving your home a street address so friends can visit you easily. Every domain name  has three parts, separated by dots: Subdomain : This comes first, often as “www,” but you can customize it for things like “blog.yoursite.com.” Second-level domain (SLD) : This is your site's name, like “wix” in “wix.com.” Top-level domain (TLD) : This is the extension, such as “.com,” “.org” or “.net.” For instance, in the address “https://www.wix.com,” “www” is the subdomain, “wix” is the SLD and “.com” is the TLD. Domains also play a crucial role in URLs (Uniform Resource Locators), which are full web addresses like “https://www.wix.com/blog.” Here, the domain directs you to the site, and extras like “/blog” take you to specific pages. Why does this matter? A clear and easy-to-remember domain makes it simple for people to find your site, while also helping to build trust and credibility. It’s the starting point for getting your website noticed and visited by the world. Read more: What is a domain name 8 types of domains and examples The Internet Corporation for Assigned Names and Numbers, also known as ICANN introduced domain name extensions in 1998, marking the creation of the first six top-level domain extensions: .org , .gov, .mil, .edu, .net  and .com . These extensions were designed to categorize domain names into groups.  While you may recognize the main TLDS mentioned above, there are actually over a thousand TLDs, offering a wide range of choices for your online store , small business website  or online resume . Look at the different domains and what they are used for: Generic TLD (gTLD) Country-code TLD (ccTLD) Internationalized country code TLD (IDN ccTLD) Generic-restricted TLD (grTLD) Test TLD (tTLD) Infrastructure TLD (ARPA) Sponsored TLD (sTLD) New TLD (nTLD) 01. Generic TLD (gTLD) Generic top-level domains  consist of three or more characters and can be registered by anyone. These TLDs are the most regular and are what users anticipate encountering while browsing the web. The .com domain is notably the most popular, with  44% of global websites  using it as of September 2025. The following are some additional gTLDs: .ai   - widely used by AI startups and companies in the tech and innovation space .info  - for information platforms . co  - for companies or business-focused domains Learn more about how to get a free domain  and get a free domain name  from Wix when you sign up for a premium plan. 02. Country-code TLD (ccTLD) Country-code top-level domains (ccTLDs) are two-letter extensions reserved for countries, sovereign states and territories. Each country has its own ccTLD, but you don’t have to use one just because you live in that country. ccTLDs are available to organizations from the corresponding country or territory, as well as to corporations with a presence in the region. Websites can use ccTLDs to show viewers the country they’re based in and serve. ccTLDs also help Google geotarget your site for more accurate search results. Here is a list of common ccTLDs: .at (Austria) .be (Belgium) .br (Brazil) .ca (Canada) .ch (Switzerland) .co (Columbia) .de (Germany) .fr (France) .in (India) .me (Montenegro) .mx (Mexico) .nl (Netherlands) .tv (Tuvalu) .co.uk (United Kingdom) As of March 2025, the .de domain reached 17.6 million registrations , reflecting its widespread use and popularity. 03. Internationalized country code TLD (IDN ccTLD) Internationalized country code top-level domains are essentially the same as ccTLDs, but with non-Latin characters. They allow for domain names in other writing systems, such as Arabic, Cyrillic or Chinese, making it easier for local populations to identify and use websites assigned to their region or language. Imagine visiting a website in China and seeing 中国.公司, which translates to "China.company" in Chinese characters. Or checking out a Russian business using магазин.рф ("store.rf") written in Cyrillic. In Arabic-speaking countries, domains like وظيفة.السعودية ("job.Saudi") feel far more personal and approachable than Latin-script alternatives. These customized domains make it easier for communities around the world to feel at home online, bridging language gaps and creating a more inclusive internet experience. They improve brand recognition in local markets. However, it’s crucial to ensure compatibility with browsers and email systems to avoid technical issues. You can register a domain directly on the Wix website builder   and add Whois privacy  and domain security  for extra protection. 04. Generic-restricted TLD (grTLD) Generic-restricted top-level domains are similar to generic TLDs, but with stricter requirements. These limitations may involve presenting evidence of trademark ownership or membership in a certain sector. These domain extensions are grTLDs: .biz .name .pro 05. Test TLD (tTLD) Test top-level domains, also known as tTLDs, are domain names exclusively for testing and development purposes. These domains, reserved by the Internet Engineering Task Force (IETF), help prevent accidental exposure to the public internet. These domains can't be registered with the DNS, which allows software developers and testers to freely experiment without worrying about conflicts with existing or future domain names. This creates a safe and flexible environment for testing software updates and developments. The four main test tTLDs are: .test .example .invalid .localhost 06. Infrastructure TLD (ARPA) The ARPA top-level domain might not grab headlines, but it’s a big deal for keeping the internet up and running. Short for "Address and Routing Parameter Area," ARPA is managed by the Internet Assigned Numbers Authority (IANA) and is strictly reserved for vital internet infrastructure. Unlike the domains you can register for a website, ARPA works behind the scenes. It’s the backbone for things like reverse DNS lookups—which connect IP addresses to domain names—and protocols like ENUM that link phone numbers to internet resources. ARPA has been around since the early days of the internet. It started as a temporary fix during the transition from ARPANET to the modern web. Over time, it became a dedicated domain for technical operations, quietly supporting the internet’s stability and making sure everything runs smoothly. 07. Sponsored TLD (sTLD) Sponsored top-level domains (sTLDs) are specialized domains requiring eligibility verification. They cater to certain communities or industries, providing targeted online experiences. Sponsoring agencies determine eligibility. Similar to generic top-level domains, sTLDs offer industry-related information, helping users find official and trustworthy content quickly. To obtain an sTLD, apply through an ICANN-accredited registrar  and meet defined criteria. Options of sTLDs include: .gov .museum .edu .mil (U.S. military) 08. New TLD (nTLD) New top-level domains (TLDs) are the latest innovative domain extensions introduced by the Internet Assigned Numbers Authority , or the IANA in 2013. These newer extensions offer website owners a wider array of descriptive and creative alternatives, allowing brands to differentiate themselves in a crowded online environment. Much like traditional domains, new TLDs are subject to eligibility requirements set by ICANN, which range from general use to industry-specific purposes. This expansion of domains reflects the evolving landscape of digital branding. Examples of new TLDs include: .blog .art .design .photography .store .digital .media .ninja .love .party .club .christmas .holiday .guru .yoga .training .rocks .finance .expert .tips .online .today .world .center .cloud .land .life .llc Domain extension types and their uses Domain type What it’s for Examples Generic top-level domain (gTLD) Popular versatile domains for general websites. .com, .net, .org, .info Country code top-level domain ( ccTLD ) Domains for specific countries or regions ideal for local businesses. .ca (Canada), . co.uk  (United Kingdom), .de (Germany) Internationalized country code TLD (IDN ccTLD) Country-specific domains using non-Latin characters for local languages. .中国 (China), .рф (Russia) Generic-restricted top-level domain (grTLD) Domains with restrictions for specific groups or professions. .biz, .co, .me Test top-level domain (tTLD) Reserved for testing and documentation, not for live websites. .test Infrastructure top-level domain (ARPA) Used for internet infrastructure and technical purposes. .arpa Sponsored top-level domain (sTLD) Managed by organizations with strict rules for specific groups. .edu (education), .gov (government), .mil (military) New generic top-level domain (nTLD) Modern domains designed for industries, hobbies or creative branding. .shop, .tech, .blog, .design Other types of domains Not all domains fall into the standard category. Here are two other types you may come across: Premium domains:  These are high-value, previously owned names that are usually short, memorable or keyword-rich. Because of their strong marketing potential, they often sell for thousands—or even more. While the price tag can be steep, a premium domain may be worth the investment if it closely matches your brand or helps you stand out. For example, a bakery might invest in a premium domain like bestcakes.com  to strengthen its SEO and make the site easy to remember. Parked domains:  A parked domain is one that’s registered but not currently in use. Some people purchase domains to save them for future projects, while others hold them with the intent to resell. Businesses also park domains to protect their brand. For instance, a company might register similar variations of its main domain to prevent competitors from using them. How do domains work? When you type a domain into your browser, it sends a request to the Domain Name System (DNS) . The DNS is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites. Once the DNS translates the domain name into an IP address , it is then used to locate and access the website's files on its hosting server to display the website on your screen. Your website's files, databases and media elements are all stored on the web server . This is the space you rent from a hosting company when you purchase web hosting services. The speed with which a visitor will connect to your site after typing in the domain in the address bar depends on your website's optimization and the quality of the web server you are hosting the site on. Choosing a good web host can increase your website's performance and search engine rankings. Expert tip from Ofir Gvili, domains PMM at Wix : " Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing. " Read also: 12 web domain-related questions you’re too shy to ask Cheapest domain extensions How to build a website Parts of a domain name A domain name consists of two parts: the actual website name, also known as the second-level domain (SLD) and the top-level domain (TLD), which is the ending of a web address. When read from left to right, these parts become less specific. Top-level domain (TLD) Top-level domains (TLDs) are the highest level of domain extensions in the hierarchy, always appearing at the end of the web address . Also known as "domain extensions," they broadly categorize the website's purpose or geographical location. Extensions like .org vs .com  specify the type of entity your business is registered as on the internet. In our example, Wix’s top-level domain is ".com" since it's a commercial entity in the United States. Some popular top-level domains: .com (commercial):  Ideal for businesses, individuals and all types of companies looking to establish a commercial web presence. It is the most widely used domain extension and is seen as a symbol of commercial intent. .net (network):  Suitable for all types of organizations seeking to build an online network. This domain extension was originally intended for network-oriented websites, but it is now used by a wide range of companies. .mil (military):  Used exclusively by U.S. military branches. This domain extension is restricted to official U.S. military use and is not for public use. .gov (government): Recommended for U.S. government agencies, government personnel and websites representing U.S. cities and regions. It is a trusted domain extension that is only for use by verified government entities. .edu (education): This domain extension is for accredited post-secondary institutions in the United States, making it perfect for schools, universities and educational institutions. .org (organization):  While initially designated for nonprofit organizations, it is now widely used by a variety of groups, including non-governmental organizations and community projects. .co (companies): Recognized as a global domain used by businesses, entrepreneurs and online communities, this domain extension has become a credible alternative to the .com domain. For a more in-depth list, check out the most popular domain extensions . Second-level domain (SLD) Second-level domains enable companies and individuals to incorporate something that users can associate with their websites, strengthening their brand. Typically, they are the name of the business or vendor that registered the domain name with a registrar. The brand, company or project name serves as the identifier for potential customers. A second-level domain can include letters, numbers and hyphens, but not symbols. Looking at this blog post URL, the second-level domain for wix.com is "wix." Here are some examples of second-level domains (SLDs): . example .com . school .com . marketing .biz Subdomain A third-level domain or subdomain  isn’t required, but can be added before second-level domains. Subdomains offer better structure to websites, allowing multiple parts to remain separate under the same domain. Larger companies use them to distinguish between site sections. In our blog post, the subdomain for Wix's blog is "blog.wix.com." What is a domain used for? Establish ownership: A domain makes your website truly yours. Once registered, no one else can claim it. You gain full control over domain management, including where it points, who manages it or even whether to sell it. Learn more about smart domain name management  strategies to keep your online presence strong. Boost brand identity: A strong domain name helps people remember your business and builds trust. When it matches your company name, it creates a cohesive and memorable brand, making it easier for customers to find you online. Improve search engine ranking: The right domain name can enhance your visibility on search engines . Choosing a keyword-rich or industry-relevant name can improve rankings and attract backlinks. Explore the most common industry domain names to guide your choice. Enhance online presence: Having your own domain allows you to create a website  and prevent domain squatting , showing customers you're a trusted, established business. It’s also a vital step in understanding how to create a business email  that aligns with your brand identity. Pro tip: Customizing business email addresses  for different divisions, like sales@wix.com or support@wix.com, not only adds credibility but also opens opportunities to implement creative email name ideas  that suit your team and operations. How to choose a domain name Now that you know about the different types of domains, learn how to pick a domain name  that is best suited for your needs. Choosing a domain name is a crucial step in building your website. The right domain name can boost your website's visibility, branding and credibility. Here are some tips when selecting a domain name. Read also: Tips for future-proofing your domain What is a professional email address Align with website goals Different domains cater to various types of websites based on their purposes and functions. Determine the type of website you’re building and select an extension that aligns with your content, audience and overall goals. Take a look at other sites in your niche and see what domain name extensions they are using. By observing the choices of established websites, you can gain valuable insights and make informed decisions about the best extension for your own website. Short, simple and memorable A short, memorable domain name can help users avoid typos and improve search engine rankings. Look for a name that's easy to spell, pronounce and relates to your business. Search engines increasingly prioritize accessibility and usability, so the simpler a domain (or URL ) is to read for humans, the better it is for search engines. A domain name that clearly conveys your offerings can leave a lasting impression on visitors, making it easier for them to recall your website. As Lori Appleman, the Co-Founder of Redline Minds says: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1  rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Maintain your brand identity As you pick your domain name, aligning with your brand name and identity is key. For Ana Colak-Fustin, founder and HR consultant and recruiter for ByRecruiters , she knew the domain name needed to be short, memorable and reflective of her brand's unique value. As Ana shares: "In an industry where many sites are run by media companies, I wanted a name that highlighted recruitment expertise. While building my site (notably on Wix), I considered options like Made by Recruiters and Recommended by Recruiters but ultimately chose the simplest version: ByRecruiters. The name perfectly captures what sets my platform apart-every tip, resource and product is created by a former recruiter and often reviewed or contributed by others in the field. ByRecruiters communicates all of this in just two words." Avoid hyphens Using numbers and hyphens when spoken can be confusing and often misunderstood. The use of hyphens is also strongly linked to spammy behavior, which can have detrimental effects on a website's reputation, potentially leading to decreased user trust and engagement. It's best to stick to letters only or to use no more than one hyphen. Protect your brand Protect your brand identity by securing multiple extensions and variations of your domain name. This can prevent competitors from using similar names and helps maintain consistency and recognition among your audience. Consider purchasing common misspellings, singular/plural versions and other popular extensions to avoid confusion and protect your brand. Keep it legal Be sure to research any possible trademark violations before you learn how to buy a domain name . This can save you from legal disputes in the future and ensure that your website is compliant with copyright laws. You can check for existing trademarks through sites such as  USPTO . Additionally, avoid using trademarked terms or brands in your domain name, which can also lead to legal issues. Learn how to trademark a domain name to avoid any issues. Ready to buy a website domain ? Do it with Wix.  Registering your domain name There are many types of domain names out there waiting to be owned. But before you can do anything with them, you need to know how to register a domain name . Select a domain registrar:  Opt for a reputable domain registrar, like Wix. I want to buy a domain, how do I go about doing it? Run a domain name search:  Utilize the registrar's domain name search tool  to verify the availability of your desired domain. You might need to explore variations or use a domain name generator  to find an open option. Pick your domain : Once you confirm availability, decide on the domain you want and complete the purchasing process. Provide any necessary contact information and pay the domain price . Many registrars offer bundled services, including free web hosting .  Tip : With Wix, when you make a website, a paid plan  allows you to get a free domain with a one year voucher. Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: What's the easiest way to get a domain? How much does a domain name cost? Where to register a domain Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain early was essential. While Erica had a large social media following, she wanted a website to serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain gave their brand credibility, made it easy for customers to find them, and helped protect their business. They had already been tagging travel photos with #paperplanesandpassports , and finding the domain available made the name an obvious choice. About Wix’s domain experts This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Types of domains FAQ Can I change my domain name in the future? Depending on how well-established your website and internet presence are, changing your domain name might be a challenging process. Carefully consider your domain name before purchasing one and make sure it aligns with your long-term goals. Learn more about how to redirect a domain  before making a decision. What is a root domain? A root domain is typically used to represent the homepage of a website and often does not include any prefix or subdomain. For example, wix.com is a root domain while blog.wix.com would be a subdomain. Are domain names important to SEO? Yes, domain names can play a role in search engine optimization (SEO) and marketing strategies . A relevant and easy-to-remember domain name can enhance user experience and increase website traffic. Additionally, having keywords or key phrases in your domain name can also help with SEO rankings. Overall, creating a strong and memorable brand identity should be the top priority when coming up with a domain name. What is the difference between domain and web hosting? A domain is the address of your website, while web hosting is the service that allows your website to be accessible on the internet. Essentially, a domain name is like your home address and a hosting website  is like paying rent for your online space. Both are necessary for building and maintaining a website. What is the difference between a domain and a URL? A domain is the core part of a web address that identifies a website, like "wix.com." A URL (Uniform Resource Locator) is the full web address that leads you to a specific page or file on that website. For example, in the URL "https://www.wix.com/blog/types-of-domains," the domain is "wix.com," while the rest, like "/blog/types-of-domains," specifies the exact location of the page. A URL typically includes a protocol (e.g., " HTTPS "), the domain, and a path that points to a specific resource.

The perfect domain is just a click away: claim your domain →   A domain extension gives people a first impression of your site, hints at what it’s about and can even make it feel more trustworthy. If you’re building a website , personal blog or putting together an online portfolio, the TLD you pick can shape how people see your brand. This guide breaks down the most popular options and helps you figure out which domain extension works best for your website. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain extension From familiar options like .com and .org to country-specific and unique extensions, every domain has a purpose and audience. Picking the right one can make your website look trustworthy, reach the right people, support your marketing and protect your brand. You’ll learn: The different types of domain endings and what they mean How your domain choice affects your website’s perception Easy tips for picking the right extension Domain costs and rules to remember How to keep your domain safe and secure What is a domain extension? A domain name is essentially your website’s address on the internet, also known as a   URL . It’s what users type in their browser to reach your site (e.g., yourbusiness.com ). A good domain name or URL is easy to remember, reflects your brand and hints at what type of services or content users can expect. Domains are made up of two parts: Second-Level Domain:  This is your business name or unique identifier. Domain Extension (TLD):  The Top-Level Domain or the extension that appears after the dot. Domain basics: What is a domain? What is a TLD? How to choose a domain name In Wix.com , the   .com  is the domain extension of the Wix domain name. The most common domain extensions include .com, .net , .org, .co and .us. While the second-level domain identifies your brand, the domain extension shapes your online identity. Choosing the right extension builds trust and signals professionalism. Types of domain extensions and uses Domain extensions come in many varieties, each serving different purposes. Understanding the   types of domains  and their categories can help you find the best fit for your online goals. Generic top-level domains (gTLDs) These are the most common domain extensions that serve general purposes. They include: .com  for businesses or commercial entities. .org  for organizations and nonprofits. .net   historically used for network-related companies but often used more broadly today. Learn more: What is .com domain What is .net domain How to get a org domain Sponsored top-level domains (sTLDs) These are restricted extensions sponsored by specific organizations or communities. Examples include: .gov  for government websites. .edu  for educational institutions. .mil  for military organizations. Country code top-level domains (ccTLDs) These extensions are specific to particular countries or regions.  ccTLD s  are ideal for businesses targeting a local audience and want to build trust within a specific geographic area. Some examples are: .ch  (Switzerland) .uk  (United Kingdom) .nl  (Netherlands) Learn more: cctld meaning New generic top-level domains (new gTLDs) These are modern extensions created to expand domain options beyond traditional choices.   New top-level domains  are often industry- or niche-specific, such as: .tech  for technology companies. .store  for online retailers .blog  for content creators and bloggers. Find out more: Is shop a good domain? What is ai domain? Restricted domain extensions Some domain extensions are open to anyone (e.g., .com), while others you need to meet certain criteria to purchase one of these domain name extensions. Many of them have been paid for (sponsored) by an organization or set aside for certain groups. For example, .gov  requires verification that the user represents a government entity. Read more : What's the best domain extension for a personal website Cheapest domain extensions Does domain extension matter ? Choosing the right domain extension is a key part of your brand. It shapes how people perceive your business and can even impact your website’s online visibility. The best domain extension is the one that aligns with your brand, vision and audience’s expectations. Make it count—your domain name and extension are the foundation of building a strong, memorable online presence. Here’s how domain extensions can impact your brand: Enhance brand perception Your domain extension can impact how potential customers perceive your business. A .com domain is often associated with credibility and professionalism, while a more niche-specific extension like .tech or  .shop  may signal expertise in a particular industry. Consider what message you want to convey to your audience and choose an extension that aligns with your brand's values and image. Boost visibility on search engines While the domain extension itself doesn't directly affect SEO, it does play a role in how search engines rank websites. For example, country-specific extensions lik e  .mx  or  .fr   are more likely to rank higher in local search results for users in those areas. Additionally, having a unique or relevant domain extension can help your website stand out in search engine results pages, ultimately driving more website traffic . Target customers geographically Country code top level domains (ccTLDs) can help target a specific geographic audience. This is especially important for businesses that operate in one or a few countries and want to establish trust and credibility with local customers. They also convey a sense of pride of place, showing customers that your business is rooted in and dedicated to their region. Drive creative marketing and engagement New gTLDs offer a great opportunity for creative branding  and  marketing strategies . They can make your website memorable, unique and stand out from the crowd. For example, a restaurant may use a .menu extension, or a photographer might opt for a .gallery extension to showcase their work. These extensions are also perfect for promoting loyalty programs, such as a  .club  for exclusive member benefits, or driving sales with a .sale extension for discounts and offers. These creative uses can serve as calls-to-action in marketing campaigns, driving engagement with potential customers. Highlight your offering In some cases, certain domain extensions can immediately reflect the type of business or service you offer. For example, businesses related to technology might use a .tech extension to convey their expertise in that field. A .store extension may make it clear that your business is an eCommerce store. These types of extensions can help potential customers quickly understand what your website has to offer. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. How to choose domain extension Before you register a domain, take a moment to think about your website’s purpose, audience and long-term plans. The tips below will help you choose an extension that fits your website and is easy for people to remember. Consider your website purpose and audience Think about your website's purpose and the audience you want to attract. If you're a local business targeting customers in a specific region, a country code TLD (ccTLD) could be ideal. For businesses with a global audience, a more general extension like .com or .net may be a better fit. Other popular TLDs include .info , .org, .co , .edu, .biz , .gov and .tv . Research competition and trends Take a look at what domain extensions your competitors are using and research current industry trends. This can help you choose an extension that sets you apart from the competition while also staying relevant in your industry. Explore all options Don't be afraid to think outside the box and explore all available options. While .com may be one of the   most popular domain extensions , there are many other creative extensions that can add value to your brand and website. Consider using a domain checker tool, or WHOIS , to see which extensions have available names that align with your business's brand and vision. Check pricing and renewal fees Some domain extensions cost more to register or renew. Older extensions, like .com, tend to be more affordable, but available names may be limited. Pricing depends on factors like popularity, typical buyers and how new the extension is. For example, .io, .ai and .tech are popular with tech companies and often come with a higher price tag. Consider these costs when choosing your domain extension to find one that fits your goals and budget. Learn more: What's the easiest way to get a domain? Keep it simple and memorable Choose a domain name and extension that’s simple to remember and easy to type. Avoid long or complex extensions that might make it harder for people to find your website. Make sure it’s easy to say, too—your domain should be something anyone can share effortlessly in a conversation. Expert tip from Einat Shafir, product manager at Wix: "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable."  Be wary of trademark infringement It's essential to avoid using domain extensions that can infringe on trademarks or copyrights. It not only puts your business at risk but can also damage your brand's reputation. Before registering a domain name with a specific extension, research if that extension is associated with any existing trademarks or brands. Read our guide on how to trademark a domain name for a more in-depth exploration. Register multiple extensions for brand protection To safeguard your brand and prevent others from using similar domain names, consider registering multiple extensions that represent your business. This can help prevent confusion among customers and protect your brand's online presence. Learn more:   How to register a domain name Is Wix a domain registrar? Where to register a domain How much does a domain extension cost? The   domain name cost   varies depending on the type of extension and where you are registering it. Prices can range from a few dollars to hundreds of dollars per year for registration and renewal fees. Highly sought-after domain names that are short, memorable, or use popular keywords can significantly drive up prices. Additionally, some registrars may offer discounts or promotions for certain extensions. It's important to research different registrar options and compare prices before making a decision. Keep in mind that there may also be additional fees for   domain privacy  protection, deciding to learn how to create a business email or other add-on services. Learn more: How much does a domain name cost? What is a professional email address Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain was one of their first steps. Erica had experience creating online portfolios on Wix from her modelling days in the 2000s, so Wix was their first choice for building a professional website. “I've seen the progression of what you can do with Wix over the years—and it's crazy,” she says.   Choosing the right domain—and pairing it with a clear, easy-to-remember extension—helped establish credibility, build trust with their audience and make their brand memorable online. Because they’d already been sharing content under #paperplanesandpassports , finding the matching domain with a strong extension connected their brand identity to a professional website. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Learn more: How to build a website How to make a business website Guide to domain extensions FAQ How many domain extensions are there? There are currently over 1,500 domain extensions available, with new ones being added regularly. Some popular options include .com, .net, .org and country code TLDs like .uk or  .ca . There are also many niche-specific extensions like .photography, .pizza, or .yoga. You can see the entire list on the   Internet Assigned Numbers Authority (IANA)  website. Who's in charge of domain extensions? Domain extensions are regulated and overseen by the   Internet Corporation for Assigned Names and Numbers (ICANN) . ICANN oversees the management and administration of the   domain name system (DNS)  and is responsible for approving and regulating top-level domains (TLDs). Can I create my own domain extension? Yes, you can create your own domain extension, but it’s a challenging and costly process. To launch a new TLD, you’ll need to meet ICANN’s requirements, invest significantly and have the technical expertise to operate as a registry. For most individuals and small businesses, this might not be practical. However, there are plenty of existing domain options to help you build a strong online presence without the complexity. Can I change my domain name extension? Yes, you can   change a domain name  extension by registering a new domain with the desired extension and setting up a   redirect domain  to ensure traffic from your old domain points to the new one. Keep in mind that this may cause confusion for existing customers. It's important to carefully consider all factors before changing your domain extension. What if someone is impersonating my brand by using a domain extension? If you believe someone is infringing on your trademark or brand by using a similar domain name with a different extension, you can file a complaint with ICANN. This process allows for the resolution of disputes over domain names that are alleged to be used in bad faith for   domain squatting . You may also consider consulting with an intellectual property lawyer for further assistance.  What is the best domain extension to use? The best domain extension depends on your business type and what your website is for. com is the oldest and more popular and because of this is often most trusted for businesses. .org suits nonprofits, while .net is good for tech-related sites. Country-specific extensions (e.g., .uk, .ca) work for local businesses. Newer extensions like .tech, .ai or .store help with branding if you're a technology company or online store. Does domain extension affect SEO? Domain extensions don't directly impact your SEO rankings. Search engines care more about things like content quality, relevance, backlinks and site performance. That being said, country-specific extensions like .uk  or .ca  can tell search engines who your target audience is, which can give you a boost in local search results.

The perfect domain is just a click away: claim your domain→  At its core, the definition of a good domain is one that’s easy to remember—hence why .com  is usually the go-to. But if you’ve tried registering a domain name  recently, you’ve probably noticed that many of your top choices are already taken. This can be frustrating to say the least. Luckily, you’re not without options. Here’s a list of the best .com alternatives, recommended by business owners who’ve been in the same boat. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Alternatives to .com domain .co .io .ai .net .org .biz .me .co “If a .com isn't an option, .co  is often the next best thing,” states Shane McEvoy , MD of Flycast Media . “Originally, the country code for Colombia was marketed as a shorter, more modern version of .com, and many brands have adopted it.” He, however, notes that “I've worked with businesses that switched to .co when rebranding, and the biggest challenge is that some people assume a .co domain is a typo of .com.” According to Christopher Pappas , founder of eLearning Industry Inc , this is exactly what makes .co a good option: “It's widely recognized and often mistaken for .com, making it a smart choice. Plus, major brands like Google (g.co) and Twitter (t.co) use it, proving its legitimacy.” Founder and president of Stairhopper Movers , Adrian Iorga , similarly says, “Personally, I find that .co is much preferable among all other domain alternatives. I'd even go as far as saying that it is a better option than a .com domain in some cases. From a price standpoint, that much is true—because .co domains are more affordable than .coms. “I've spoken with a lot of investors and funders who'd point out that they love the usage of a .co domain. So, for the same impact, or even more, you get a cheaper domain that has a much higher chance of having the domain name you want.” Adrian adds, “The shorter domain just looks so good on business cards and pitch decks. It has that clean and modern quality to it, so brands that use it also are perceived that way by association.” Learn more: What is a domain? How to register a domain name .io “Around 40% of new tech startups I've worked with ended up choosing .io because it signals a modern, forward-thinking brand,” shares co-founder of  Game Host Bros , Hone John Tito , noting, “It's not only about the tech world either—it's something to think about across different sectors.” Co-founder and advisor of Inboxarmy , Chris Donald , agrees: “I've seen brands worry about .io because it started in tech circles, but that's outdated thinking. Today, it works across industries, and customers don't think twice about it.” “What I like about .io is that it doesn't feel like a second choice,” he adds. “It looks intentional. Unlike other obscure domain extensions, people recognize it, trust it and don't hesitate to click. I've tested it for landing pages and standalone projects, and it performed just as well as a .com.  He continues, “One unexpected advantage: It's often shorter and cleaner. With .com, businesses end up adding unnecessary words—‘get,’ ‘the,’ ‘HQ’—just to secure a domain. With .io, you can often grab the exact name you want. Shorter domains mean fewer typos, easier memorability and stronger branding overall.” Sunaree Ko , founder of Tarot Cards , gives an example of this. “When we chose TarotCards.io, we were looking for a domain more in line with the modern, tech-savvy style of tarot reading we were doing. Since switching to .io, we've experienced a 30% spike in brand recall in our target demographic, especially millennials and Gen Z, who tend to link .io to state-of-the-art digital platforms.” .ai In recent years, .ai has emerged as a popular domain name trend . It’s been a favorite among techies and AI experts looking to start a business , but the general consensus is that domain extensions like .ai might have a limited shelf life. “People who are as old as I am will remember the .com bubble from the early 2000s, and will see a lot of resemblance to what we have right now with the AI bubble,” says Garin Hobbs , martech expert at InboxArmy . “Companies throw ‘AI’ as a buzzword, and investors are dumping huge money into it. So, if you're looking to strike while the iron is hot, .ai will be one of the best possible choices for you. But you must be aware that in a couple of years' time, the situation may change, and the sentiment around AI can be much worse.” “Be careful with extensions like .ai,” agrees Vivian Chen , founder and CEO of Rise Jobs . “They might be hot now, but trends shift—and a domain that feels cutting-edge today could make your site seem dated in a few years.” Vivian advises, “The key is making sure your domain is simple, clear and doesn't require extra explanation. If people can hear it once and immediately type it in without confusion, you've got a winner.” .net Unlike .ai, the .net domain  has had some time to marinate.  “I've always liked .net as a solid alternative to .com, especially for tech, infrastructure and digital services businesses. It started for network-related companies but has become a well-known, credible domain extension,” notes Ashot Nanayan , CEO and founder of DWI . He continues, “I've seen that users tend to trust .net way more than some of the newer, trendier extensions, which can come across as less professional. If you're in SaaS, IT or anything tech-related—.net helps create a modern, reliable, globally accessible brand identity without losing credibility.” Related reading: Is your domain costing you business? 6 signs that it's time for a change .org “I believe a .org domain is perfect for mission-driven organizations. One thing that many people don't realize is that .org domains naturally attract a more engaged audience; people visiting a .org site often expect to support a cause, learn something meaningful or contribute in some way. This makes it easier to create a strong, loyal community around your brand,” points out Justin Wheeler , co-founder and CEO of Funraise . He continues, “Another unique advantage is partnership opportunities. Many corporations and government agencies prefer to work with .org entities because they associate them with legitimacy, social impact and transparency. When we started Funraise, having a .org helped us form key partnerships in the nonprofit space, making it easier to build trust with industry leaders.” Senior digital marketing manager of StratusLIVE , Kelly Perry , has noticed a similar pattern. “Just recently, I helped a client switch from .com to .org, and their donor trust metrics improved significantly, showing how the right domain extension can really impact audience perception.” Justin further adds, “A lot of people also don't realize that .org domains tend to have lower spam rates compared to .com or other extensions. This means better email deliverability when you're reaching out to donors or supporters.”  .biz CEO of Luxury Cleaning NY , Andriy Neborak , is a big proponent of this option: “The .biz extension  is straightforward and communicates the purpose of your website without ambiguity. Therefore, you can hardly go wrong with any look of a professional or simply informative site.  “Although it doesn't have as wide recognition as .com or .co, .biz works best for niche industries or businesses that wish to highlight their commercial nature. This also means it is less saturated, which gives you a better chance to get the domain name you want. “From my experience, the combination of a strong brand name and a .biz extension can facilitate the impression of an authentic and professional online presence for your business, allowing the business to express a great first impression to potential customers.” .me For freelancers and creatives looking to show off a portfolio, Sr. VP of marketing at Next Net Media , Tristan Harris , suggests using .me . “.Me is catchy and more personal…it adds the ‘this is me’ vibe.”  He elaborates, “My recommendation is to choose what resonates with your gig: .me for a personal touch, .biz for showing straightforward professionalism or .tech for a little industry recognition (as examples). “Also, other than choosing your .com alternative, don't forget to keep your domain short, and make sure it's easy to spell. People will not hunt for you. A clever extension, combined with a compact brand name, can break through the clutter.” Read also:  Tips for future-proofing your domain Why paying $100+ for a premium domain is worth it The basics of web infrastructure   Industry-specific TLDs Industry-specific top-level domains ( TLDs ) have a unique way of communicating your brand’s purpose from the get-go. Several come highly recommended.   .shop and .store .product  .app .tech .services .investments .pro, .consulting and .advisor .insurance and .financial .realtor or .homes .careers  .jewelry  Learn more: What is a TLD? .shop and .store “At ShipTheDeal, we found that .shop  and .store  extensions work incredibly well for eCommerce sites, giving instant context about what the business does. When helping our merchants choose domains, I've noticed these extensions often lead to better click-through rates in search results because they clearly signal to shoppers that they'll find products there,” says Cyrus Partow , CEO of ShipTheDeal . .product  “I've explored many domain options, and .product stands out as a strong alternative to .com for businesses that focus on selling or showcasing products. Unlike generic extensions, .product immediately tells visitors what the website is about, making it ideal for brands that want to highlight their offerings. This kind of clarity helps with branding and positioning, especially in competitive markets,” says Kevin Liu , VP of products at Octoparse . .app “If your business is focusing on applications, the .app domain works perfectly. I have personally launched two to three successful apps using this extension and have seen very good results from it,” shares Sunny Kumar , founder and CEO of HeySERP . .tech “For niche industries, a domain like .tech  or .agency  can immediately signal your field, making it clear what your business is about. This kind of targeted extension can boost your brand recognition. One of our partners even saw a 14% increase in direct traffic after switching to a .tech domain,” says Tracie Crites , chief marketing officer at HEAVY Equipment Appraisal .  .services “I recently switched from .com to .services for my boiler company, and it's actually helped customers better understand what we do at first glance. When I was choosing the domain, I found that industry-specific extensions like .services or .heating made more sense than fighting for an expensive .com,” says Lara Woodham , director at Rowlen Boiler Services .  .investments “When I tried to get .com for my real estate business but was turned down, I chose .investments. It made my brand stand out right away and brought in real investors and buyers. I didn't force a general extension. Instead, I used one that made my niche stronger. You could also choose .property if you're in the real estate business or .expert if you want to show that you are an expert. With the right extension, people will be more likely to trust your business and remember it,” says Carter Crowley , founder of CB Home Solutions .  .pro, .consulting and .advisor “From my experience, the best options for a professional, expert-driven service include .pro, .consulting, and .advisor. .Pro is a strong choice because it immediately signals professionalism and expertise, which is exactly what clients look for in a consulting or advisory firm. Similarly, .consulting is a clear, industry-specific option that reinforces your business function—it leaves no doubt that you provide advisory services. Another great alternative is .advisor, which aligns directly with firms offering strategic guidance, quality control and professional insights,” says Habib Rkha , founder of QCADVISOR . .insurance and .financial “Running a digital insurance company taught me that .insurance and .financial  are solid alternatives that build trust with potential clients looking for financial services. When we launched DundasLife with a .insurance domain, many clients mentioned it made us appear more specialized and credible compared to a generic .com,” says Gregory Rozdeba , CEO of Dundas Life . Founder of The Stock Dork , Adam Garcia , adds, “From my experience running TheStockDork.com , I've found that .com still carries the most trust for financial services, but .capital and .finance are gaining traction for specialty firms. When I helped a fintech startup choose between .io and .finance, we did A/B testing with different landing pages and found that .finance actually performed better with our older, more traditional investor audience.” .realtor or .homes “I switched from a generic .com to .realtor for my real estate business, and it instantly helped potential clients recognize our industry expertise—kind of like wearing a professional badge. Last year, we noticed more qualified leads coming in because the domain extension itself communicated trust and specialization in property services,” says Carl Fanaro , president of NOLA Buys Houses . Similarly, Sean Grabow , owner of Central City Solutions , notes, “In my real estate business, I've found .realty and .homes to be great alternatives to .com, since they instantly tell visitors what we do. When I switched from centralcitysolutions.com to centralcity.homes, our lead conversion improved by about 15% because people immediately recognized us as a real estate company.”  .careers  “I've seen success with .careers for recruitment-focused businesses. When we implemented digital strategies for a company targeting job seekers, the .careers extension instantly conveyed the company’s purpose. This approach increased organic traffic by 18% within six months due to improved keyword alignment and search relevancy,” says Shree Goldman , head of digital marketing at Clyck .  .jewelry  According to Yoad Bet Yosef , owner of Nature Sparkle : “When our sought-after .com domain was unavailable for Nature Sparkle, we opted for a .jewelry domain extension instead. This industry-specific extension immediately communicated our specialization and helped establish credibility in the diamond engagement ring market. “The switch from our temporary .net domain to naturesparkle.jewelry yielded surprising results. Our click-through rate from search results increased by 27%, and our conversion rate improved by 18% within the first quarter.  “Most notably, domain memorability improved significantly—customer surveys showed 64% of respondents correctly recalled our web address after initial exposure, compared to 41% with our previous domain.” Country-code TLDs “In my experience, if a .com version of the domain is not available, then it would be best to have a regionalized extension (.co, .uk, .de, etc.),” says Oscar Scolding , an SEO consultant  and senior SEO and performance strategist at SEO Sherpa. “Firstly, these help Google understand your geo-targeting, which will benefit the SEO performance of the website. Secondly, it's easier to remember for repeat customers [than] an uncommon extension.” Mark Sanchez , founder and senior real estate manager at Tropic Residential , further advises, “If your business has a focus on local or national identity, a .us domain extension is a solid choice. It signals that you're rooted in the United States and committed to serving U.S. customers...If you're promoting products or services tailored to U.S. consumers, .us will help establish that sense of community and pride. It's a simple and effective way to highlight your business's roots while maintaining professionalism.” Learn more about the basics of country-code top level domains . Bonus advice on selecting the right .com alternative Choosing a domain name  is never as easy as it sounds. As you explore your options, several experts offer their two cents.  Your domain will only get you so far According to Iryna Kutnyak , Quoleady ’s director of operations: “The domain extension itself isn't what makes a brand memorable—it's what you do with it. The strongest brands don't rely on having the ‘perfect’ URL ; they make their name stick through great content, strong positioning and consistent messaging. “Think about some of the biggest companies out there—many started with non-.com domains or had less-than-ideal URLs before securing their preferred one later. For example, Instagram launched as instagr.am, using a creative country-code domain before switching. “The point? A great product and brand will outgrow any domain limitations. If people want to find you, they will, no matter what's at the end of your URL.” Think big picture Harsh Pathak , digital marketing manager at WPWeb Infotech , muses that “the best alternative to a .com depends on more than just availability. Non-.com domains can actually increase engagement if they match user expectations. If a visitor sees .ai for an AI-based tool or .design for a creative portfolio, it subconsciously reinforces credibility. In some cases, this can even improve click-through rates in search results because the domain itself signals relevance. “Another overlooked factor is how email deliverability is affected by your choice of domain. While .com domains generally perform best, some alternative extensions—like .xyz  or .online —are often flagged as spam by email providers, due to misuse by low-quality sites. If email marketing is a major part of your business, a widely trusted extension like .co, .io or a country-specific domain reduces the risk of deliverability issues. “[You could even ‘hack’ a domain so that it’s memorable.] Some brands turn their entire web address into a marketing asset by creatively using extensions, like bit.ly or del.icio.us (before its rebranding).  “For SEO, a .com still holds slight advantages in trust and authority, but Google treats most alternative domains equally, as long as they're high-quality and relevant. However, country-code domains like .uk or .de can limit international ranking potential. If global reach is a priority, a neutral extension like .co or .io is often a safer choice.” Relevance matters more than tradition According to founder and CEO of Pheasant Energy , Ryan Moore : “When a .com domain isn't available, the best alternatives are industry-specific extensions that enhance credibility and brand identity. I've faced this challenge firsthand. Many .com domains were either taken by inactive sites or held by resellers at high prices. Instead of compromising, I explored alternatives that not only solved availability issues but also made the brand more recognizable. “My biggest takeaway from this experience is that relevance matters more than tradition. A well-chosen domain extension can reinforce a company's credibility and improve discoverability. Before settling for an expensive or hard-to-remember .com, businesses should consider whether an industry-aligned domain might actually enhance their brand presence and recognition in the long run.” Consider three main factors: industry, audience and location CEO of Advertised Solutions , Ethan Ruskin , breaks it down: "While .com remains the gold standard for business websites due to its universal recognition and trust, several alternatives offer strategic advantages depending on your industry, audience and location. "If your business serves a particular country, a country-code top-level domain (ccTLD) can boost local trust and SEO. For instance, .ca is ideal for Canadian businesses, enhancing local search rankings, while .co.uk is preferred in the UK, signaling credibility for British customers. "Many businesses also use newer generic top-level domains (gTLDs) that align with their industry, such as .io. or .tech. Niche domains like .law, .finance and .agency serve professionals in their respective fields. These domains not only clarify branding, but also help differentiate businesses in competitive industries. "Additionally, decentralized domains like .eth (Ethereum name service), .crypto and .nft are rising with Web3 adoption. Although Web3 domains are still evolving, they have the potential to become mainstream in fintech, NFTs and decentralized applications. "Ultimately, while .com is still king, these alternatives can provide better branding, industry relevance and local SEO benefits." Your domain extension is part of your identity President and CEO of DataNumen, Inc. , Alan Chen , states, “When I was creating a website  for the first time, I desperately wanted a domain with a .com extension. It felt like the gold standard, the mark of credibility. But the perfect name with a .com was already taken, pushing me to explore alternatives. “That search taught me something crucial: a .com isn't the only way to appear professional. In fact, choosing an alternative can sometimes make your brand more distinctive. “One of my favorite discoveries was how extension choice can tell a story. A tech startup I consulted for couldn't land their preferred .com, so they opted for a technology-specific domain. It instantly conveyed their niche and gave their website a sharp, modern vibe. Similarly, I've seen local businesses use region-based extensions to connect with their community, reminding people where they're rooted, which builds trust. “Ultimately, what matters is alignment. The right alternative can emphasize your brand's focus, whether it's innovation, location or professionalism. The extension is part of your identity; it should amplify, not detract.” Learn how to make a website .

Ready to showcase your best work? Start building your portfolio → An online portfolio is a must for designers at all career stages, from entry-level freelancers to senior staff designers. Potential clients or employers expect to see a portfolio showcasing your design skills before they make a hire. As a designer it's a type of website to make to showcase your work. Has your curiosity piqued? Continue scrolling to view 7 of our favorite UX design portfolio examples: Feast your eyes on their impeccable design, learn from best practices and get inspired to create a website for free of your own. Get started with Wix’s AI portfolio generator . TL;DR: UX portfolio examples A strong UX portfolio doesn’t just showcase your design work, it tells the story behind your thinking. In this guide, we highlight 7 UX portfolios that strike the right balance between case study depth, clean presentation and personal voice. You’ll see how different designers use their portfolios to walk through their process, highlight results and reflect who they are as professionals. Use these examples to help shape your own UX portfolio, whether you're applying for your first role or leveling up your freelance game. Key features of a great UX portfolio Features Why it matters Clear case studies Walk readers through your process, not just the outcome Strong visual hierarchy Makes your portfolio easy to scan and engaging to browse Results and impact Shows the value of your work with metrics or outcomes Personal voice Helps you stand out and feel more human Simple, consistent navigation Makes the experience seamless for hiring managers Learn more about how to make a portfolio . What is a UX design portfolio and why do you need one? Any designer working in their respective industry must have a professional portfolio . For UX designers, a portfolio is a chance to present your best work, creative process and personality. You can also provide in-depth case studies that communicate how you facilitate a user experience. However, all UX design portfolios need to balance an engaging visual experience with one that enhances usability. UX portfolio website examples This curated list of best portfolio websites highlights some of the best practices these pro UX designers have implemented on their Wix sites. Take these into account when creating your own UX design portfolio. Run Wild Studio Sophie Westfall Michaella Twersky Gautham Mukesh Tania Soraya Madison YN Sophie Chen 01. Run Wild Run Wild’s UX portfolio offers an almost interactive experience, using a video background to serve as the site’s welcome screen. A tagline is written in block white letters with a button that begins the user journey placed below, starting with the designer’s bio. The entire site is whimsical and informative, plus it's a breeze to navigate through. Run Wild allows his artistic talent to shine through the use of a hamburger menu, large typography, scrolling effects and images of his design projects. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Key design takeaways from Run Wild’s UX portfolio Run Wild uses two forms of navigation. The first is a hamburger menu, placed in the upper left corner. There is also a horizontal navigation menu in the website footer, with each menu item written across the bottom of the page. Take Run Wild’s lead and make all the information visitors need accessible through simple and clear navigation. If someone has to hunt for your resume or contact information, they may give up and leave your site. Learn more: What is a portfolio? Why do I need a portfolio? 02. Sophie Westfall A primary tenet of Sophie Westfall’s work relates to dealing with mental health and supporting nonprofit agencies. Following this principle, she incorporates calming color tones and soothing imagery so that visitors “feel calm and safe” while looking through her work. An old black and white photo of her family sits next to a brief introductory paragraph, and a small black and white butterfly flutters in the lower left hand corner. Key design takeaways from Sophie Westfall’s UX portfolio Clean, symmetrical lines outline Sophie’s projects on a beige background. Her digital projects appear on a desktop, tablet or cell phone screen, conveying her ability to tailor her work to any device. The three digital showcases Sophie has chosen to feature also include props that emphasize the final product design. The right-sized images don't overwhelm site visitors, but still show off the detail of her work as well as her obvious talent. Display your work how you want viewers to see it. Sophie’s UX portfolio shows us how to beautifully showcase work on an intended platform. If a project has both a mobile and desktop design, feature both assets so potential clients can see your full range of talent. 03. Michaella Twersky Product designer Michaella (Miki) Twersky’s portfolio has a classic look, but it simultaneously conveys her unique personality. Miki has added a hover effect on the images on her homepage. While the images first appear in black-and-white, they saturate with color when hovered over. This helps visitors focus on the specific project they’re viewing, improving their browsing experience. Key design takeaways from Michaella Twersky’s UX portfolio While it makes a big impression, Michaella’s portfolio only highlights six of her best projects. Since your UX portfolio show off your best skills, you don’t need to include everything you’ve worked on throughout your career. When choosing which of your own projects to display on your portfolio, include only your favorites or those that reflect the type of work you'd like to do in the future. 04. Gautham Mukesh This UX portfolio example perfectly reflects Gautham Mukesh’s sleek and modern design style. The dark mode-inspired color scheme is paired with clean fonts and perfectly implemented animated trigger effects to convey that this UX, product and web designer cares creating a user-friendly browsing experience. Key design takeaways from Gautham Mukesh’s UX portfolio Less is more. Your portfolio should highlight both your design personality as well as your work. But don’t forget the importance of white space—that is, empty space that will help draw peoples’ eyes to your strategic content. Gautham's clean and simple website emphasizes only vital components of his work. And although it’s easy on the eyes, Gautham’s web design is still rich with sophisticated design features like customized imagery, parallax scrolling and a convenient QR code for getting in touch. 05. Tania Soraya Tania uses a combination of earthy, neon and neutral colors on her website to foster a more attractive experience. Tania showcases just three core projects she's worked on recently to give visitors a focused overview of her work. Using a friendly written tone and emojis throughout, Tania seems approachable, encouraging visitors to reach out for more details. Key design takeaways from Tania’s UX design portfolio Tania’s site uses minimal visual and written content, but communicates a clear vision of her modern style. The simple, clean layout paired with a mesh gradient background emphasizes her personal style. Sometimes, a good website background is all you need to let your personality shine. In Tania's case, the sophisticated gradient proves two things: First, Tania definitely has her finger on the pulse of web design trends. Second, she's not afraid to jump outside of the box. 06. Madison Yn It’s the little things that make a site more attractive for visitors. Here, Madison implements strategic design elements that please the eye—like animation to grab attention and white space to create visual balance. Additionally, the use of large typography enhances the level of readability, making the site a breeze to scroll and read through. Key design takeaways from Madison's UX portfolio The top fold of your homepage is visible as soon as visitors reach your site. Since it takes only seconds to make an impression on a user, treat it as valuable web design real estate. Madison takes full advantage of this concept. The top fold of her home page is rich with color. It includes a short professional bio, CTAs and a succinct navigation menu. On top, Madison's animated logo makes a striking impact to the overall design. 07. Sophie Chen We appreciate how Sophie Chen’s UX portfolio gets straight to the point. The timeless web design dives right into a display of work experience examples, starting at the top fold of her homepage. Each piece of her portfolio examples includes a title, short summary and a button that leads to the “case study.” Visitors have the option of learning more about Sophie’s process and the specific tools she used for each project. Key design takeaways from Sophie Chen’s UX design portfolio The straightforward layout used on Sophie's portfolio translates well on mobile devices. The same information viewed on the desktop version can be comfortably accessed from a smaller screen. The content fits perfectly into the user interface, especially thanks to the hamburger menu which allows more room to display each page's content. When creating a UX portfolio of your own, make sure you use either adaptive or responsive design methods to perfect the mobile version. And with almost 60% of online traffic coming from mobile devices , you'll avoid missing out on customers who discover your portfolio on-the-go. Key features of the best UX portfolios Your UX portfolio is more than a collection of work; it’s your story, your style and your chance to shine. Make it a showstopper by focusing on these essential features: Strong introduction : Start with a brief but engaging intro that shares who you are, your skills and why you’re passionate about UX. Detailed case studies : Include detailed case studies that explain your design process, challenges and solutions to show how you think. Engaging visuals : Add polished visuals like wireframes, mockups and prototypes to showcase your designs and bring your work to life. Minimalist design : Keep your portfolio clean and simple so your projects remain the main focus. Professional yet friendly tone : Write in a way that feels polished but still reflects your personality to keep it approachable. Call to action : Make it easy for people to connect with you by including your email or a contact button. 10 best practices for your UX portfolio After drawing inspiration from fellow creators and other UX research websites , gather your takeaways and craft your own online presence. Here are the essential design portfolio tips to learn how to make a portfolio from the selection of UX industry examples above: Make it instantly clear who you are and what you do. Be easy to contact. Present your portfolio with high quality imagery. Describe your work using succinct copy. Present your process, and not just your final product. Use your website to establish your brand. Add an updated copy of your CV. Mention the basic details of each project. Only include your best work. Make sure your site looks good on mobile. How to showcase your skills in a UX portfolio To effectively showcase your skills in a UX portfolio, focus on these key strategies: Highlight case studies : Include detailed case studies that demonstrate your problem-solving process, from research and ideation to design and testing. This shows your ability to handle projects from start to finish. Show your process : Document your design process with sketches, wireframes and prototypes. This helps potential employers understand your approach and thought process. Focus on results : Emphasize the impact of your work by including metrics or feedback that highlight the success of your designs, such as improved user engagement or increased conversion rates. Diverse projects : Showcase a variety of projects to demonstrate your versatility and ability to adapt to different challenges and industries. User-centric design : Highlight how you incorporate user feedback and usability testing into your designs to ensure they meet user needs and expectations. How to make a UX portfolio website on Wix Ready to start a portfolio of your own? Take these steps to learn how to make a website . You can start with portfolio templates to speed up the process or hone your design skills and make one from scratch. Once you've laid a foundation, customize your UX portfolio keeping best practices in mind. Choose a portfolio website template Personalize your site with website design features Dive into the Wix Editor to drag and drop your elements into place Upload your media Add an About page Add a Contact Form Publish and promote your site "You can use the template as a starting point in different levels of design - from using it as a layout base or as a wireframe; taking design language and colors as inspiration; using the site structure and content offering; or taking it as it is and just replacing your content. You can get very creative and different results from using a template and it can save a lot of time and effort." Dafna Rabin, Template Design Team Lead at Wix UX portfolio FAQ What does a UX portfolio consist of? A UX portfolio should showcase your best work through carefully selected projects with comprehensive case studies. It should include the following elements: An About Me page that introduces you and your work. Case studies that detail your design process, problem-solving abilities, and outcomes. Visual examples of your work, such as screenshots or videos. Design artifacts such as personas, user journey maps and information architecture diagrams. Your skills and tools relevant to UX design. Contact information so potential employers can reach you. How do I start a UX portfolio for beginners? Here are some tips on how to start a UX portfolio for beginners: Start by collecting your best work. This could include personal projects, school projects, or freelance work. Write case studies for each project. Each case study should explain the problem you were trying to solve, your design process, and the results of your work. Gather visual examples of your work. This could include screenshots, videos, or wireframes. Create a website or portfolio to showcase your work. Discover the complete solution for building a portfolio that stands out online and create a portfolio website. Promote your portfolio online. Share it on social media and submit it to job boards. How do you make a killer UX portfolio? Here are some tips on how to make a killer UX portfolio: Be selective about the projects you include. Only include your best work that is relevant to the jobs you are applying for. Make sure your case studies are well-written and informative. They should explain the problem you were trying to solve, your design process, and the results of your work. Use visuals to illustrate your work. This will help potential employers understand your process and see your results. Keep your portfolio up-to-date. Add new projects as you complete them and remove any projects that are no longer relevant. Get feedback from others. Ask friends, family, and colleagues to review your portfolio and give you feedback. Do UX designers need a portfolio? Yes, UX designers can always benefit from having a portfolio showcasing their projects, process and skills. Portfolios showcase your design abilities, problem-solving skills and your user-centered mindset. They serve as a key tool for potential employers or clients to assess your suitability for UX roles, making them essential. What's the best format for a UX portfolio? The best format for a UX portfolio includes: 1. Homepage: Brief introduction and personal branding. 2. Case studies: Detailed project overviews showcasing your design process, including research, wireframes, prototypes and final outcomes. 3. About Me: Background, skills and approach to UX. 4. Contact information : Easy-to-find contact details or a form. 5. Resume (Optional): Downloadable PDF. This is a good add if your portfolio is to help you find a new job or new clients. This can also be edited depending on the type of roles you're applying for, in-house or freelance. What should I include if I don’t have real-world UX experience yet? If you lack real-world UX experience, include case studies from personal projects, redesigns or coursework. Highlight your design process—research, problem-solving, ideation and testing. You can use speculative projects or volunteer work to showcase your skills. How many projects should my portfolio have and should they all showcase the same type of UX work? Aim for 3–5 projects that demonstrate both breadth and depth of your skills. Showcase a variety of UX work—such as user research, interaction design and usability testing—to reflect your professional versatility. However, make sure what you show aligns with the type of roles you're targeting. Each project should highlight your unique contributions, problem-solving abilities, and design impact. Quality over quantity is key. Should I include passion projects or unconventional UX applications in my portfolio? Yes, passion projects or unconventional UX applications can showcase creativity, initiative, and problem-solving skills. They help highlight your unique perspective and adaptability, especially if aligned with your career goals. Ensure they demonstrate a solid UX process—research, ideation, prototyping, and testing—to prove their relevance and value to potential employers. Do I need to show how I can use AI as a UX designer in my portfolio? It's fast becoming a must to show how you use AI in your UX design, in your portfolio. For now it may help to set your portfolio apart from others but it will rapidly become standard and a basic must. Use it to demonstrates adaptability, efficiency and innovation. Highlight any AI-driven research you've conducted, user testing, prototyping or automation tools you use. Show real examples—whether AI-assisted wireframes, chatbots or enhanced user insights from your research. Emphasizing AI in UX signals that you adapt fast to new technologies and have strong problem-solving skills, making your portfolio more effective when seeking employers and clients.

Ready to showcase your best work? Start building your portfolio →  In this article, we’ll cover how to make a website that showcases your digital art portfolio and NFTs and explore 10 examples from artists that are worth learning from. While digital art has been around since the '60s, the use of new media technologies and NFTs have become increasingly popular among artists, curators and collectors in the web3 era. If you’re an artist who knows how to make NFTs, you can create an online portfolio website  to showcase your digital work and build a community among potential buyers and fans. TL;DR: digital art portfolio examples Digital art portfolios are essential for showcasing your work, building a following and promoting NFTs in the web3 era. The best digital art portfolios combine strong visuals with clear navigation, helpful context and links to marketplaces or NFT drops. In this guide, you’ll learn how to create your own digital art portfolio website and see 10 standout examples that demonstrate effective design, storytelling and community-building strategies. Key features of a strong digital portfolio Feature Why it matters High-quality visuals Make a strong first impression Organized gallery / categories Help visitors find what they’re looking for NFT / sales integration Let collectors engage with your work Artist bio and storytelling Connect visitors to your story Responsive and interactive design Keep visitors exploring on any device Learn more: What is a portfolio? 10 digital art portfolio examples Your art is the star of the show, but a digital art portfolio should also focus on good web design. The following are examples of simple and accessible ways to display your digital creations—from illustrations and video to NFTs —while providing a browsing experience for visitors that will keep them engaged with your art. 01. Beeple Mike Winkleman, AKA Beeple , is an American digital designer widely known for his first NFT release, which sold for $69 million at Christies . While his website’s homepage seems relatively pared down (it features the navigation menu above a brief bio), it includes special touches to engage his visitors. For example, as readers scan each section, animated hover effects trigger a preview of the artist’s work. His website also features a pro gallery to view his ongoing collection of surrealistic and vibrant Everydays, plus a link to his NFT portal for interested collectors to learn (and see) more. 03 Yehuda Devir Yehuda and Maya Devir created the viral web-series-turned-comic-book, One of Those Days , in 2016. Their website showcases their widely adored books, individual prints, and online exclusives, such as YouTooz Dolls and their recent NFT collection, XOXO . The social bar links to their active YouTube channel and other social media channels, ensuring fellow artists and collectors can easily stay up-to-date with the Devirs’ artistic evolution. 04. Bearville The Bearville NFT landing page kick-starts the hype around their 9,600 hand-drawn NFTs. Equipped with an About section, FAQs and an infographic roadmap, the carefully selected content about future NFT drops sets expectations for potential collectors. 05. Mirage Visitors to Mirage’s NFT website can learn all about their Cactus Genesis collection and predicted timeline for minting. But once they become more interested in owning one of the hundreds of algorithmically illustrated cacti as an NFT, they’ll need to realize their purchase on the Oasis marketplace. Fortunately, their NFT grants advanced access to Mirage’s community and future drops. 06. Happy Little Hairdos Happy Little Hairdos ’ clever parody project has evolved from an illustrated coffee book into a collection of 10,000 NFTs. Their all-encompassing digital art portfolio and NFT website features custom images, videos and written content that tell the story of the project and sheds light on J.J. Weinberg’s artistic process. It also strategically uses a “fro’d-map” to outline the project’s progress and build community around anticipated minting dates, merchandise drops and scheduled events. 07. StoneyTigersClub This simple NFT website provides visitors with everything they need to join the StoneyTigersClub. Imagery is important, but NFT websites don’t always need a gallery since many visitors will jump to your marketplace profile for the full view. StonyTigersClub gives visitors a taste of their style with previews of the NFT artworks, plus legacy images throughout their roadmap. 08. Crypto Carrot Patch The Crypto Carrot Patch uses their one-page website to foster a supportive and active community of like-minded creatives who want to give back to the planet. They describe the individual creators behind the NFTs and talk more about the project’s long-term goals, mission and process, including their plans to donate 5% of their NFT collection royalties to Rainforest Foundation US. 09. Cardano Forms Cardano Form dedicates their extensive digital art portfolio to promoting their latest NFT drops, such as the “Soukan Series.” Cardano’s well-designed FAQ page provides visitors with clear-cut answers to common queries such as, “What is an NFT?” plus more information about their own brand and metaverse projects. 10. Goal World Goal World’s cohesive, colorful site provides visitors details about the soccer fandom’s “kick-to-earn” project as well as an inventory and a clear-cut roadmap. The NFT collective also uses .io as a top-level domain to give their site some authority and to align it with other web3 websites like OpenSea.io. How to make a digital art portfolio to showcase your NFTs Whether it’s an NFT website outlining your projects, a landing page or a digital art portfolio, keep the following tips in mind to ensure your site will be a great resource for potential buyers and fans, regardless of which type of website you go with. Include an About page Expand on your work by including a dedicated About page that outlines your professional experience, interests, specialties and bio. Start with a portfolio template If you’re a multimedia artist interested in diving into the NFT marketplace, start with a professionally designed portfolio template to ensure your website has all the foundational elements and relevant integrations you need. Then, you can customize your site from header to footer. Add a pro gallery If the main purpose of your website is to act as a digital art portfolio, make sure you include a pro gallery that will allow you to showcase your creations. From still images to videos, your portfolio should give visitors an overview of your work. Be sure to include your most recent projects and those you’re the most proud of. Don’t forget to include details like the creation date and medium to provide interested users with more context. Give visitors a roadmap When building a community around NFT collections online, roadmaps are an essential strategic tool. From minting dates to the creation of merchandise or events—an NFT roadmap outlines the full scope of a project’s intent and projected progress. Most importantly, it sets the expectations for audiences who want to stay informed about release dates. Connect to an NFT marketplace NFT artists and collectives should not forget to link their marketplace pages once they're ready. Visitors to Mirage’s NFT website, for example, will learn all about the collections and predicted timeline for minting through their digital portfolio. But once they become more interested in owning an NFT, they’ll need to connect to the market, using blockchain technologies such as digital wallets , crypto wallets and cryptocurrencies to realize their purchase. Key elements of a strong digital portfolio To make your digital portfolio stand out, focus on these key elements that highlight your work, tell your story and engage visitors: Curation:  Show only your best, most recent and relevant work (10–40 pieces) Organization:  Group by medium, project or series for easy navigation High-quality images:  Use crisp, well-cropped images or show art in context Metadata:  Include title, year, medium and dimensions for each piece About page:  Share your story, inspiration and skills, optionally with a short video Context (optional):  Add brief notes on your process or inspiration Professionalism:  Keep the design clean and minimal unless your art calls for something unique Call to action:  Include contact info, social links or an online store Digital art portfolio examples FAQ  What is a digital art portfolio and why is it important? A digital art portfolio is an online showcase of an artist’s work including illustrations, videos and NFTs. It helps artists present their best work, build a following and attract potential collectors or clients in the web3 era. How can I create a digital art portfolio website? You can create a digital art portfolio website using professional templates or portfolio builders. Focus on high-quality visuals, organized galleries, an About page, NFT integrations and responsive design to ensure a strong online presence. Can I use my digital art portfolio to sell NFTs? Yes, a digital art portfolio can include NFT marketplace links, crypto wallet integration and clear purchase instructions so collectors can buy your NFTs directly from your site. Do I need coding skills to create a digital art portfolio website? No, you can use portfolio builders or pre-designed templates to create a professional, responsive and interactive website without any coding knowledge.

Ready to showcase your best work? Start building your portfolio → Here’s how to build an art portfolio  that highlights your best pieces, reflects your unique style and gets your creativity noticed Feel like your art deserves more than a cluttered Instagram grid or a forgotten folder on your laptop? A strong portfolio turns your work into a story people can see, feel and remember. It’s how the right audience discovers your talent and how you show them you’re serious about your craft. Learn more: How to make a portfolio TL;DR: how to make an art portfolio This guide shows you how to create a website  for your art portfolio that attracts clients, galleries or schools. It covers every step, defining your purpose, selecting your best pieces, choosing a portfolio builder like Wix, customizing a portfolio template, designing your homepage and organizing your artwork. You’ll also learn how to add contact info, start an online shop, get feedback and keep your portfolio updated. Plus, we've included inspiring artist portfolios to spark your ideas and help you shape your creative vision. Wix's portfolio features How artists can use Wix portfolios Gallery showcase • Display high-res paintings, drawings or photos with zoom & hover effects • Organize by series, theme or medium • Add sketches, process shots or behind-the-scenes videos Art sales & merch • Sell originals, prints or art merchandise • Run limited editions or print-on-demand • Manage secure payments and shipping details Marketing for artists • Collect fan and collector emails • Send updates about new artworks, exhibitions or sales • Chat live with visitors to take commissions Interactive art media • Embed timelapse videos, studio tours or 360° views • Add interactive galleries or hover animations • Image optimization for faster loading and enhanced visuals Insights & analytics • See which artworks or galleries get the most attention • Understand who’s visiting your site • Track clicks on shop items to optimize sales Social integration • Display your Instagram or other social feeds • Show testimonials from galleries, clients or students • Share new work directly to social media Search & discoverability • Optimize artwork pages for Google and image search • Use AI-assisted SEO suggestions to improve visibility • Use structured data to help your art get found online Exclusive access & memberships • Offer members-only galleries or content for collectors and fans • Share exclusive prints, tutorials or behind-the-scenes material Events & art commissions • Promote exhibitions, workshops or pop-up shows • Accept bookings for commissions or art classes Professional art branding • Use custom fonts, color palettes and layouts to match your artistic style • Ensure mobile-friendly fast-loading galleries What is an art portfolio? An art portfolio is a collection of your best and most representative artwork, curated and presented in a cohesive and professional manner. It should be a visual representation of your skills, style and creative voice. Traditionally, art portfolio examples would consist of physical copies of your work, such as paintings, drawings or photographs, carefully arranged in a folder or binder. With the rise of technology and digital media, many artists are now choosing to showcase their portfolios online. Online platforms have become increasingly popular, with 31% of young buyers and 37% of new art buyers  purchasing their first-ever artwork online. This indicates a growing trend of art enthusiasts embracing the digital realm to discover and purchase artwork that resonates with them. Ready to build an online portfolio ? Start designing yours today. How to make an art portfolio online Define your purpose   Select your best pieces Choose an online platform Customize a template Design a compelling homepage  Showcase your artwork Add a contact page Start an online shop (optional) Get feedback from others Edit over time 01. Define your purpose The first step to creating an art portfolio is to define your purpose and audience. Ask yourself why are you making a portfolio and who is it for? Your portfolio should have a clear goal, whether it's selling your work, applying for a grant, or showcasing your talent. Consider what they're looking for, what they value and what they expect from an art portfolio. Your portfolio should speak directly to them and highlight the unique aspects of your art. Identify your audience Your audience can vary depending on your portfolio's goals. Knowing your target audience will help you customize your portfolio so that it resonates with the intended crowd. For example, if you primarily illustrate for children's books, you may want to showcase these pieces prominently in your portfolio. You can focus your portfolio towards: Gallery curators : If you are looking to exhibit in galleries or museums, highlight pieces that display a sense of your overall aesthetic. Potential buyers : Present high-quality images of your pieces and include details on pricing and availability. You may also want to think about including an online store directly on your portfolio site for easy transactions. Art schools : For students looking to apply to art schools, focus on highlighting your artistic range, techniques and development over time. 02. Select your best art pieces When choosing the specific pieces to incorporate in your art portfolio, think about quality over quantity. Pick a range of work that highlights the scope of your distinct approach and abilities. This will give your viewers an idea of what you are capable of as an artist. Keep these concepts in mind when curating your collection: Creating a cohesive portfolio Your art portfolio should have a sense of unity and flow. Select pieces with a similar style, color palette or subject matter to make a cohesive collection. Also consider the specific materials and medium of your work and think about the entire story the pieces tell collectively.  Learn more: What to include in a portfolio Common portfolio mistakes Highlighting your artistic strengths Use your art portfolio to display what sets you apart from other artists. Be sure to include pieces that demonstrate your technical skills, creativity and notable perspective. This will help others see what makes you stand out with your art. Looking at other portfolios for inspiration Exploring different portfolio website ideas  and art blogs can help you gain insights into what works and what doesn't when it comes to showcasing your own pieces. Seeing other artists' portfolios can help spark new ideas and concepts to incorporate into your own site. How to layout an art portfolio : Organize your work by medium, theme or series to take viewers on a visual journey through your creativity. Use clean grids and thoughtful spacing so each piece has room to shine and the eye moves effortlessly across your portfolio. Include sketches, studies or behind-the-scenes shots to reveal your creative process and spotlight 3–5 standout pieces with quick notes on concept, inspiration or approach to give your work personality and make it unforgettable. Learn more about how to build a portfolio for college . 03. Choose a portfolio builder for artists Now that you have curated your artwork, it’s time to pick a website builder  that best suits your goal of displaying your pieces. When it comes to showcasing your art portfolio, drag and drop website building platforms like Wix offer portfolio templates and tools that cater to the needs of an artist's portfolio. User-friendly interface Since you’ve likely spent hours refining your artistic practice and honing in on your overall aesthetic, you want a portfolio maker that is easy to use and regularly update content. A user-friendly interface will streamline the process of creating your art portfolio and updating it as needed.  Customization options Having a variety of design customization options, like different templates, color schemes and font choices, offers plenty of creative freedom as you build your art portfolio. It allows you to build a distinct portfolio that reflects your personal approach. 04. Customize a portfolio template Find a website template  that best suits your style and purpose. Your art portfolio should be easy to navigate and engaging. Avoid cluttered layouts or too many distractions that may take away from the main focus–your artwork. 05. Design a compelling homepage Your homepage is often the first impression viewers will receive of your art portfolio. It's the most visited by new and returning users, playing a major role in your website experience. The objectives for your homepage should be to engage new visitors quickly and channel them to the right content. To achieve these objectives, include the following elements: An eye-catching banner or slideshow Craft a striking banner or slideshow that will immediately draw visitors in. Slideshows provide a way to add motion to your website, displaying rich content. Introduction and artist statement Include a brief introduction, offering readers a sense of who you are as an artist. You can also write an artist statement to add more context and meaning to your portfolio. Navigation menu Make it easy for viewers to navigate through your portfolio by including a clear and organized navigation menu. This will help them find specific pieces or sections easily. 06. Showcase your artwork The main purpose of an art portfolio is to exhibit your collection, so be sure to display it in the best possible way. Keep the following tips in mind: Organize effectively Create distinct categories highlighting different art techniques, such as abstract, landscapes, portraits, comics, etc. This enables visitors to filter through your art pieces and narrow in on their preferences.  Use high quality images Make sure to use high-resolution images that accurately represent the colors and details of your pieces. To photograph your art, use natural lighting and avoid shadows or reflections. Include relevant details Along with each image, display the title, medium, size and other background information about the piece. Tell engaging visual stories as it helps convey the essence and narrative behind the artwork. You may want to share details about your artistic process and any backstory to the specific piece. This will give viewers a better understanding of your artistic identity and workflow. Consider additional features Depending on your chosen platform, you may have the option to integrate elements such as videos, 360-degree views or zoom capabilities. These can add an extra layer of interactivity and engagement for visitors. 07. Add a contact page Don't forget to build a contact page in your portfolio. This simple addition will make it easier for individuals to get in touch with you. Investing in a business email  and  business phone number  is an easy way to elevate your professional presence. Be sure to have the following: Contact form Email address Phone number Links to your social media accounts Art business name ideas 08. Start an online shop (optional) If you're interested in  selling art online , consider adding an online store  to your portfolio. Having an online store provides the convenience and accessibility that modern buyers seek, allowing them to browse and purchase your artwork from the comfort of their own homes. When creating your shop, make sure to: Write product descriptions For each piece, include a thorough description with the title, medium, size and any other relevant details. You can also write background knowledge or stories behind the creation of each piece. Set up secure payment options Select a platform that offers secure ways to accept payments online . This will ensure the safety of both you and your customers' data.  Offer shipping and handling information Be transparent about your shipping and handling process, including estimated delivery times and any additional fees or policies. This will help manage customer expectations and avoid any misunderstandings.  Tip : You can also start a print-on-demand business to help you make money as an artist . If you’re new to eCommerce websites , check our guide on what is eCommerce  to get started. 09. Get feedback from others Ask someone with experience in creating or evaluating art portfolios, such as an art teacher or a professional artist, to review your work. Outside advice and objective feedback can provide fresh perspectives and help you identify areas for improvement that you may have overlooked. Constructive criticism from knowledgeable sources can be invaluable for refining and enhancing your portfolio. They might also offer tips on how to present your work in a more compelling way or suggest pieces to include that better highlight your skills. Don’t hesitate to ask questions during the review process to fully understand their feedback and make the most out of the experience. Remember, every critique is an opportunity to learn and grow as an artist. 10. Edit your art portfolio over time Your portfolio should adapt as your artistic style evolves and grows. Regularly updating your portfolio with new pieces can keep your website fresh and engaging for both regular visitors and potential clients. It's important to have external eyes review your site and be open to feedback, as it can provide valuable insights for improvement. Utilize analytics tools like Wix Analytics to track popular pages and user engagement, allowing you to focus on the most impactful content. Don't be afraid to experiment and make changes over time. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make an engineering portfolio How to make a tattoo portfolio To make an art portfolio , curate your work like a story that draws viewers in from the first glance. Arrange pieces by medium, theme or series so each section flows naturally into the next and use clean layouts with enough space for every piece to breathe. Sprinkle in sketches, studies or behind-the-scenes shots to reveal how your ideas take shape and add short notes on concept, inspiration or approach to give personality to your work. Why its important to to have an art portfolio An online art portfolio is a digital collection of your art, typically built on a website hosting  platform. It serves as a central hub for your oeuvre, making it easily accessible to anyone with an internet connection. Here are some key reasons why you need an online portfolio: Gives you artistic freedom An online art portfolio grants you control over how your work is presented. You can curate and organize your web content in a way that best represents your style. This allows you to feature the diversity of your talent, making it easier for visitors to see the full range of your abilities. Maintains an up-to-date presence Your portfolio can be accessed anytime, anywhere—meaning anyone who wants to see your talent can view it at their own convenience. Be sure to regularly update your site with new and improved content, keeping it fresh and relevant. Attracts potential buyers An online art portfolio is an effective way to persuade potential buyers to invest in your art. By showcasing high-quality images of your artwork and including information about pricing and availability, you can entice clients to purchase, or even hire you for a commissioned piece. It facilitates easier communication and transactions between you and potential buyers. Demonstrates your identity as an artist Your online portfolio is a representation of you as an artist. It not only showcases your work but also provides insight into your creative process, inspirations and overall artistic identity. By displaying your art and accompanying it with meaningful descriptions or stories, you can connect with viewers on a deeper level. This helps build your personal brand and establishes yourself as a professional in the art world.  Art school admission requirement  If you're an aspiring artist looking to apply to art schools, having a well-designed online portfolio is a prerequisite  of the admission process. Art schools want to see not only your technical skills, but also your creativity and ability to effectively present your work. An online portfolio is an excellent way to showcase all these elements in one place, making it easier for admissions officers to evaluate your potential as an artist.   Online art portfolio examples Looking for guidance on creating an art portfolio that will make waves in the art community? Check out these Wix-made portfolio websites. They're chosen to inspire and empower you to showcase your talent. LIŔONA Liron Eldar-Ashkenazi has simplified the menu options to make it easier for website users to navigate the entire site. Each gallery image contains titles that, when clicked, open to a unique page with a detailed project description. Zaria Forman Zaria Forman’s homepage opens with a captivating fullscreen photo of her engrossed in her painting. The image serves to highlight the immense size of Zaria's canvas and offers a glimpse into her inspiring vision. Jessie Maxwell Bearden With an Instagram feed on her site, Jessica Maxwell Bearden can showcase more images of her work, grow her followers and ensure that her site is always up-to-date. Timothy Goodman The combination of a cheerful yellow background with black and white text creates a lively contrast, making important aspects of Timothy Goodman's site stand out. Timothy takes the color scheme a step further on his About page, using color blocks to highlight distinct sections that showcase his bio, press images, client list and press. The portfolio website result is a visually appealing design that captures attention and guides visitors through the site. What common mistakes do people often make when creating a portfolio that I should avoid? Creating an art portfolio for the first time can be a little daunting and it’s easy to make mistakes that might prevent your portfolio from accurately reflecting your skills, talents and expertise. One of the most common mistakes is including everything you’ve ever worked on, rather than choosing your best pieces. A cluttered portfolio makes it hard for people to see your strengths. This also means carefully choosing work that reflects the range of skills or experience that you have. Focus on quality over quantity—choose pieces that showcase your skills and align with the type of opportunities you want. Another mistake is not tailoring your portfolio to your audience. If you’re applying for different roles or projects, tweak your portfolio to highlight relevant skills and projects. Very general portfolios can feel impersonal and fail to make an impact. Your portfolio isn’t just a collection of work; it’s your story. Explain the context behind each piece—what problem you solved, your thought process and the outcome. This makes your work and you much more relatable. Lastly, don’t forget to focus on building a professional presentation — both in terms of how it looks and works. Broken links, typos or clunky navigation can ruin a great portfolio. Test it thoroughly and seek feedback from others. Remember, your art portfolio represents you—make it authentic. Let your personality shine through. Other types of websites to create How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make an art portfolio FAQ What should I include in my art portfolio? Your art portfolio should have a variety of your best work, along with relevant facts such as titles, mediums and sizes. You can also write an artist statement and any other additional features that highlight your artistic strengths. How many pieces should I include in my art portfolio? The number of pieces you decide to incorporate will vary depending on your chosen platform and the length of your body of work. Generally, it is recommended to have at least 10-15 pieces to give viewers a well-rounded sense of your style and abilities. Can I use my social media as an art portfolio? While some artists may decide to display their work solely on social media platforms, having a dedicated art portfolio website allows for more customization and a more professional presentation of your art. Additionally, having an online portfolio can make it easier to reach potential clients or employers who may not be active on social media. How do I create an online art portfolio for free? You'll want to choose a user-friendly portfolio website builder, like Wix, which can help you take your portfolio from start to finish with templates and customization options to best display your work. What should I avoid adding to my art portfolio? Avoid adding art to your portfolio that doesn't represent your best work or is unfinished. Also, steer clear of including art that's too similar to other pieces you have in your portfolio. Remember, quality over quantity is key. What should I focus on when creating an art portfolio for College? For a college art portfolio, focus on showcasing your best and most recent work, demonstrating your artistic growth and skills. Include pieces that display your understanding of different mediums, techniques and concepts. Highlight your unique style and potential for growth in a way that aligns with what you've learn from your program. How do I keep improving my art portfolio while making sure it's updated? Keep your portfolio fresh by regularly adding new pieces that showcase your latest skills and growth. Create a schedule for updates, such as adding three new art pieces every month. Continuously experiment with new mediums, techniques and styles to showcase your versatility. It's worth also keeping up with new styles and trends.

Get your professional business email address →  A personal email is fine for signing up for services but it doesn’t always send the right message in business. When clients see an address like yourbusiness@gmail.com it can look temporary or less credible. Small details like this make a big difference in how professional your brand appears. A professional email address uses your domain name . It shows clients that your business is established easy to contact and serious about communication. If you’re building a website or brand, setting up a professional email is one of the easiest ways to look trustworthy from the start. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. TL;DR: professional email address A professional email address uses your business’s domain name helping you look more credible organized and trustworthy. For solopreneurs and growing teams alike a professional email lets you control accounts and manage communication. You’ll learn: How a professional email works and why it's a game-changer for your business Different email formats for individuals, teams and general contact Your options for free forwarding or full-featured business email accounts How to connect your domain to an email service and manage MX records Ways to organize multiple addresses, integrate tools and stay secure What is a professional email address A professional email address is one that uses your business’s domain name, like name@yourbusiness.com, instead of a generic one from Gmail or Yahoo. It makes your brand look legit with every email you send. You can set up professional business email addresses in a few standard ways. There are personal addresses for individual team members, role-based addresses for departments or general contact emails. This setup helps people instantly know who’s emailing them and why. Besides looking professional, a custom email address gives you more control over your business’s accounts. You can manage multiple users, assign specific roles and centralize communications to keep everything organized. It also helps your team work together, keeps inboxes tidy and makes sure your business looks consistent and trustworthy. Learn more: How much does a business email cost How to create a business email How to create a professional email address Choose your domain Decide on your email format Select an email provider Set up your inbox Add additional addresses if needed Connect your email to devices and tools Test your email 01. Choose your domain Choose a domain that matches your business name so people instantly recognize your emails. Keep it short simple and easy to spell—this makes it easier for clients to remember and type correctly. Avoid numbers hyphens or tricky spellings as they can confuse people and make your email look less professional. Don’t have a domain? Now’s the time to get one Register your domain early so the name you want isn’t taken by someone else. Even if you’re not ready to build a website or email yet reserving the domain now protects your business name. Getting your domain early also makes it easier to create professional email addresses later. You’ll have everything set up to match your branding and look organized from day one. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. Find out more: How to register a domain name How to choose a domain registrar How much does a domain name cost 02. Decide on your email address format Choose a simple and professional format. Using something like name@yourdomain.com makes your emails easy to read type and remember. Simple email address formats reduce mistakes when clients reply or forward emails which saves you time and avoids confusion. Generic addresses like info@yourdomain.com or contact@yourdomain.com work well for general inquiries giving you a professional front without tying it to a single person. Think about how your address will look in your signature on business cards and in marketing materials. Keep your team's emails in line If multiple people will use your business email using the same format for everyone keeps things organized and looking professional. For example having all staff use first.last@yourdomain.com ensures clients immediately know who they’re emailing. It also makes managing replies shared inboxes or internal communication smoother. Consistency helps when setting up shared tools like email groups auto-responders or mailing lists. Clients won’t have to guess which address to use and your team can quickly identify who sent what which improves workflow and reduces errors. 03. Select an email provider Your email provider should make sending and receiving messages simple and secure. Look for spam filtering, easy inbox management and tools like folders, labels or search to keep messages organized. Reliable support is also a big deal—choose a provider you can actually reach by chat, email or phone if issues come up. While many domain registrars include basic email hosting, dedicated providers often offer faster delivery, better uptime and extra features like shared calendars or collaboration tools. Plan for future growth Even if you’re starting solo, think about the long term. Make sure your email provider can handle multiple inboxes or easy upgrades so you can add new addresses as your business grows. This avoids the hassle of switching providers later which can disrupt communication or even cause lost emails. A provider that scales with you keeps your setup simple so adding new team members or departments doesn’t mean rebuilding your email system from scratch. Learn more: Is Wix good for business email ? 04. Set up your inbox When you create your professional email take your time entering all the details correctly. Use a strong unique password and set up recovery options like a backup email or phone number. This will protect your account and make it easy to get back in if you ever forget your password. If you skip this step you might lose emails or have security issues that are a pain to fix later. Configure essential settings from the start Get your inbox organized right away. Turn on spam and junk filters set up folders or labels and create rules to sort incoming messages. This will keep important emails from getting lost and reduce clutter. Test sending and receiving messages to make sure everything works correctly including attachments and links. Check for app integrations If you use calendars, task managers or CRM tools connect them to your email from the get-go. This helps you manage messages, appointments and notifications all in one place. Setting this up now will save you time later especially if your business grows and you need to add more team members or tools. Learn more: How to create an email with your domain 05. Add additional addresses if needed Creating dedicated emails like support@yourdomain.com, sales@yourdomain.com or billing@yourdomain.com keeps your communication organized. Each type of inquiry goes to the right person or team so no single inbox gets overloaded. Purpose-specific addresses show clients that your business is reliable and has a clear structure. They instantly know where to send their questions or requests which cuts down on confusion and improves your response times. As your team grows, adding new addresses for departments or staff is simple, keeping your email setup neat and ready to scale with you. 06. Connect your email to devices and tools Get your professional email on your phone computer and tablet. This syncs your inbox across devices so you never miss an important message. Mobile access is especially helpful for responding to clients quickly checking confirmations or handling urgent requests when you’re away from your desk. Set up integrations and forwarding   Connect your email to calendars CRM platforms or other business tools you use. This lets you manage messages appointments and notifications in one place which cuts down on mistakes and saves you time. Forwarding emails to team members or other accounts can also streamline workflows, making it easier to handle different roles or departments without losing track of communication. Plan for growth If your business expands, you can easily add new addresses or integrate additional tools without having to start over. Proper connections now make scaling simple keeping communication organized and consistent as your team grows. 07. Test your email Before you start emailing clients, send a few test emails to yourself or a colleague. Make sure messages arrive quickly, land in the inbox (not spam) and that replies work correctly. Testing both sending and receiving helps you catch any problems early like wrong DNS settings or spam filters blocking your messages. Check formatting attachments and links See that your email signature looks professional, attachments open correctly and any links work. Check how your email looks on different devices or email clients—what looks great on a desktop might look broken on a phone. Confirm everything works with your tools If you connected calendars, CRM or other apps, make sure notifications, forwarding and syncing are all working as they should. This ensures all your systems work together smoothly so you can send emails confidently without worrying about lost messages or mistakes. Find out more: How to buy a domain name How to get a free domain name How to choose a domain name Benefits of a professional email address A professional email address helps you manage your business communication. Instead of everything piling into one personal inbox, you can create specific email addresses for different tasks. This keeps messages organized makes it easier for people to reach the right person and helps your business run smoothly as it grows. Clear inbox organization:  Create separate addresses like sales@, support@ or billing@. This keeps different types of messages from mixing together and makes it easier to find important emails later. Easier teamwork:  If you work with partners or employees, you can give them access to specific inboxes. For example, a support team can manage support@yourbusiness.com while sales handles sales@yourbusiness.com. This keeps responsibilities clear. Stronger brand recognition:  When every email comes from your domain, people start to recognize your business name in their inbox. Over time, this builds familiarity and helps people remember who you are. More control over accounts:  You decide who can access each email address. If someone leaves your team, you can remove their access or reassign the inbox without losing past messages. More room to grow:  As your business expands, you can create new email addresses for new services, departments or locations without changing your main contact email. Found the perfect name for your business?   Lock in your domain  before someone else does. Examples of a professional email address The format of a professional email can be adapted to fit your business size and style. The goal is to be clear, simple and easy for customers to remember. We've put together these email name ideas to help you explore the different types. For solo entrepreneurs or freelancers, using your first name is a great personal touch: anna@annasconsulting.com samir@samirwrites.com For a small business with a few employees, using a first and last name format can work well: jane.doe@thelocalbookstore.com john.smith@smithfamilylaw.com For general business functions, using a role-based address is a smart way to direct inquiries: contact@citygardensupply.com support@techgurus.com sales@brightlightsolar.com Get inspired: Business email address examples Email name ideas More professional email address ideas You can go beyond the basic formats to make your email addresses both functional and memorable for clients. Here are some professional email address ideas to consider: Team-specific addresses: Create emails for different departments or roles so inquiries go to the right place: marketing@yourcompany.com billing@yourcompany.com partnerships@yourcompany.com Service-focused addresses: Highlight specific services or offerings to guide customers: bookings@yourstudio.com orders@yourshop.com supportdesk@yourtech.com Project or campaign addresses: Use email addresses for special initiatives, events or campaigns: springlaunch@yourbrand.com webinar@yourcompany.com promotions@yourstore.com Catchy but professional handles: For brands with a friendly tone, consider short, clear phrases that still look professional: hello@yourcompany.com team@yourcompany.com connect@yourbrand.com How to get a free professional email address You can get a professional email address without paying for full email hosting in a couple of ways. One way is email forwarding which lets you create a branded address that sends incoming messages to an inbox you already use like Gmail. This lets people contact you at your custom address while you keep reading and replying to messages from your regular account. If you want a dedicated inbox with features like storage, spam filtering and collaboration tools you can connect your domain to a business email service. This usually means setting up MX records which point emails sent to your domain to the right mail servers. When you upgrade to a   premium plan , you’ll get a voucher for a   free domain name  for your first year. How to create a professional email address with Wix First you’ll need a custom domain which you get when you sign up for a Premium or Studio site plan. Once your domain is good to go you can manage everything from the Business Email page in your Wix account. From there click Get a Business Email and choose your domain. You can create as many email addresses as you need for your business. Just enter prefixes like info support or your name. Think about how you’d like to organize your business communications and go from there. Next pick a Google Workspace plan that fits your business needs. Plans vary by storage number of users and collaboration tools so you can select one that works best for your team. Once you complete the purchase you’ll finalize setup by creating a password and activating your new business email. Learn more: Best domain name generators Best domain registrar What is a professional email address FAQ Why do I need a professional email address for my business? A professional email builds credibility and trust with customers by showing your messages come from your brand not a generic account. It also helps organize communication with separate addresses for teams, departments or specific functions, keeping your inboxes manageable. Can I use Gmail or Yahoo for professional emails? You can, but generic accounts look less credible. A professional email uses your domain name like name@yourbusiness.com while still letting you access Gmail or Outlook interfaces for convenience. How much does a professional email address cost? Costs vary depending on the service and features. Many providers offer basic plans for a few dollars per month per user while premium plans with extra storage, collaboration tools and security options may cost more. What format should a professional email address have? Professional emails typically use personal formats (first.last@domain.com), role-based addresses (support@domain.com) or general contact emails (info@domain.com). Choose a format that’s clear, easy to remember and fits your business structure. Can I forward a professional email to my existing inbox? Yes, email forwarding lets you receive messages sent to your professional address in another inbox like Gmail. This way, you can manage all messages in one place while keeping your branded email visible to contacts. Can I use a professional email on my phone and email apps? Yes. Once your email is set up, you can add it to mobile devices or desktop apps via IMAP, POP or Exchange settings, letting you send and receive messages from anywhere. What happens if I switch website hosts—do my emails still work? If your email is tied to your domain, it can continue working as long as your DNS records stay correct. You may need to update MX records at your new host but your email provider and mailbox remain intact. How can I keep my professional email secure from hackers and spam? Use strong, unique passwords, enable two-factor authentication and leverage built-in spam filters. Regularly monitor accounts and update security settings to protect sensitive business information. Can I migrate my old emails into a new professional email account? Yes, most email services let you import messages, contacts and folders from old accounts. This keeps your communication history intact while switching to your professional address.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → A good portfolio can land you a new job, new clients, more money—you name it. So it goes without saying that you should invest time into finding the right platform for building your personal site. If you're not sure how to make a website , the best portfolio website builders can do the heavy work for you. They simplify the process of uploading work samples, adding testimonials and sharing your contact information with prospective clients, employers and collaborators. With so many portfolio website builders on the market, how do you sort through all of your options and find the best one for you? Keep reading to explore the biggest differences and advantages of the top portfolio website builders. Ready to start building a portfolio? Use Wix to create a portfolio website  today. TL;DR: best portfolio website builders Building a standout portfolio website doesn’t have to be complicated. Portfolio builders make it easy to showcase your work, organize projects and attract clients or employers. Key features to look for include intuitive drag-and-drop editors, customizable templates, SEO tools, portfolio management and integration options. Top choices cater to different needs—from AI-assisted design for fast setups to specialized tools for content creators, creatives and beginners. Many builders offer free plans while premium plans unlock advanced features like custom domains, analytics, eCommerce and professional branding tools. This blog covers the best portfolio website builders to help you find the right fit. Best portfolio website builders review Portfolio website builders Notable features Pricing Wix Profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder $0-$159/month Authory Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing starts at $12 per month for annual plans GoDaddy AI website builder, content management system, templates, professional email for one year, custom domain name Starts at $9.99 per month with an annual plan Jimdo Logo maker, portfolio generator, SEO tools, social media, domain name options Free plan has ads and a jimdo subdomain. Ad-free plans start at $9 per month Weebly Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Starts at $8 per month Hostinger AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Starts at $2.99 per month What is a portfolio website builder? A portfolio website builder is a tool or platform specifically designed to help individuals, freelancers, artists, photographers, designers and other creative professionals showcase their work online in an organized and visually appealing manner. These builders typically offer templates and features tailored to highlight portfolios effectively. The 6 best portfolio website builders Without further ado, here’s a close look at the best portfolio website builders on the web: Wix Authory GoDaddy Jimdo Weebly Hostinger 01. Wix When it comes to starting a small business , your portfolio is your digital calling card, so it’s important that it reflects your unique professional identity (see digital portfolio examples ). Wix offers a drag-and-drop builder that still gives you tons of creative freedom. You can choose from a variety of professionally designed best portfolio layouts , then customize your design however you’d like. Alternatively, you could use Wix’s AI website builder to create a site from head to toe in minutes. All you need to do is tell the AI what you’d like to achieve with your portfolio. The builder will whip up a site, complete with pre-generated text, images and pages. Once you’ve got a foundation, it’s time to fill it with the goods. Wix’s AI portfolio creator simplifies the process of uploading your content. Just bulk-upload your images, then allow the AI to quickly sort your images into collections with suggested project titles and descriptions. You also have Wix's media manager at your disposal. The sophisticated photo editor makes it easy to cast your imagery in the best light, and a video maker enables you to build highlight reels with minimal or no video-editing experience. You can even experiment with Wixel's AI image generator to craft visuals that perfectly complement your portfolio. Get started with Wix’s AI portfolio generator . Get started with a Wix portfolio template today. Wix’s portfolio builder goes beyond aesthetics; it’s a dynamic platform with robust business solutions that can help you promote your business, showcase your unique capabilities and convert visitors right on the spot. With Wix's scheduling software, you can easily manage appointments and consultations, streamlining your client interactions. The built-in analytics provide valuable insights into how your portfolio is performing, helping you make informed decisions to improve your online presence. Wix simplifies the business side of things too with its invoice generator , ensuring you get paid promptly for your services. Need to network? The business card maker lets you create professional cards to share your contact details. And if you're in need of a standout logo, Wix's logo maker has you covered. Plus, you can engage your audience and establish your expertise with the blog maker, making your portfolio not just a showcase but a dynamic hub for your career growth. Best for: Small businesses Notable Wix features : profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder Pricing: Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Can be free forever, but you can upgrade to a Premium plan any time for advanced features. (Learn more: How much does a website cost .) Ready to try out Wix? Sign up for free. 02. Authory If you’re too busy to tackle the tedious but essential task of learning how to make a portfolio , consider letting Authory do it for you. This portfolio builder crawls the web for anything with your byline—articles, videos, podcasts, even social media posts—and assembles it in a tidy package. It automatically creates backups for everything you've ever created, ensuring you don't lose your clips if clients shut down their websites. Additionally, Authory self-updates and notifies you when new content bearing your name is published. Unlike other content aggregators, Authory has customization options. If any of your projects aren’t linked to your name, you can add them manually. Don’t like the basic setup? Choose from 12 templates to change up the design and layout. Want to incorporate your branding? Change the colors and fonts, add your logo and use a custom domain. Unlike aggregators like Muck Rack, you’re also in control of the organization of the curation so that you can showcase the different aspects of your work. For example, you can display all of your case studies in one category and all of your blog content in another. Or, if you’re primarily a science journalist but freelance for fashion magazines on the side, you could show off your science articles separately from your fashion work. Thanks to the social media tracking tool, your Authory portfolio can help you prove your ROI to clients. It tracks how many times your work has been shared or liked on major social media platforms. You can sort by platform to understand where your content gets the most engagement. You won’t even need to log in to see how you’re doing, because Authory will email you a metrics digest every week. Best for: Content creators Notable features: Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing: Pricing starts at $12 per month for annual plans Learn more: Best website builders for designers 03. GoDaddy While many portfolio website builders allow you to start with a template or an AI-generated site, GoDaddy makes the process even easier. All you need to do is answer a few questions, and GoDaddy will automatically create your portfolio in a few minutes. Afterward, you can simply upload photos, videos or PDFs of your projects and add text to showcase your work. With GoDaddy, you can store up to 250 photos in your portfolio. With a gallery, prospective clients can scroll from work sample to work sample on any device. You can finish up your portfolio website by adding a contact form to get leads, adding a price list for services and writing an “About Me” page. After publication, GoDaddy helps you spread the word about your portfolio with its built-in marketing tools. You can optimize your portfolio for search engines and reach new audiences with social media and email marketing capabilities. For those looking to monetize their portfolio, you can allow visitors to book one-time or recurring appointments and services or purchase featured products. Best for: Job seekers Notable features: AI website builder, content management system, templates, professional email for one year, custom domain name Pricing: Starts at $9.99 per month with an annual plan 04. Jimdo Jimdo is a popular choice for those on a budget. You can show off what you do on a website that looks like it was custom-built for you, without the custom price tag. Unlike other portfolio builders, which may only offer a free plan as a limited trial, Jimdo has a free plan that’s supported by ads. With the free plan, your portfolio will have a .jimdosite.com subdomain, which you can upgrade as your needs grow. Answer a few questions about what you want from your website, and Jimdo’s portfolio maker will generate it for you. Then, all that’s left to do is customize your portfolio. Upload your new logo and images to your website. Use Jimdo’s slideshow feature to display the media assets you upload or pull from your connected social media accounts in an eye-catching way. Put the finishing touches on your portfolio by customizing fonts and colors. Once your online portfolio looks how you want it, Jimdo can help you attract and analyze traffic. Its SEO tools are great for beginners who want to know how to show up on Google search engine results pages. Plus, Jimdo’s built-in analytics help you discover where your traffic comes from. Best for: Personal websites Notable features: Logo maker, portfolio generator, SEO tools, social media, domain name options Pricing: Free plan has ads and a .jimdosite.com subdomain. Ad-free plans start at $9 per month. 05. Weebly Weebly is often praised as one of the best website portfolio builders because it’s equipped with powerful features. For example, instead of displaying your work in the form of static images, you can create a multimedia experience with galleries, slideshows, PDFs and high-definition videos. With unlimited storage, there’s no limit to how much media you can upload. Third-party apps for image and video galleries make your portfolio even more versatile. A portfolio website from Weebly can help you boost your personal brand. You can enhance your portfolio by adding a blog to engage with website visitors beyond your work samples. By connecting a custom domain name, you can add credibility to make your portfolio feel as professional as it looks. Weebly’s SEO tools help your portfolio show up on Google and Bing. Having strong contact forms on your portfolio makes it super easy for folks who stumble upon your work to reach out and connect with you. Best for: Creatives Notable features: Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Pricing: Starts at $8 per month 06. Hostinger If you're looking to create a portfolio quickly, you might want to check out Hostinger's AI website builder. It asks you three questions, then uses ChatGPT to help create a portfolio for you. Once it's done, you can personalize it with your own branding, images, and content. All Hostinger websites are built to be responsive, which means visitors will be able to see your work in all its glory whether they’re viewing it from a desktop, tablet or smartphone. Additionally, they're optimized with SEO best practices, making your portfolio easily discoverable. When you build your portfolio through Hostinger, you’ll get a free domain, free custom email addresses, web hosting, 24/7 customer support and marketing integrations. While most portfolio builders charge extra for eCommerce capabilities, they come free with Hostinger, so you can sell products you show off online. Hostinger sites can accommodate up to 20 payment methods. And, you can manage inventory easily with Hostinger’s intuitive dashboard. Best for: Beginners Notable features: AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Pricing: Starts at $2.99 per month What are some free websites where I can create a portfolio? Looking to create free portfolio sites? Check out these examples: Wix.com : create a free portfolio site easily with its drag and drop editor and templates. Portofliobox : designed for creatives to create free portfolio websites. Deviant Art : is one of the largest online spaces where artists and creatives can showcase their portfolio sites. Crevado : an online tool that makes it easy for creative professionals like photographers and designers to build a free portfolio website. Behance: a creative network where millions of professionals showcase their portfolios and connect. JournoPortfolio: for journalists and writers to create a free portfolio site and backup published articles. Learn more: How does an AI website builder work What to consider in a portfolio website builder When selecting a portfolio website builder, it's essential to consider several key factors to ensure it meets your specific needs and goals. Here's what to consider: Ease of use Look for a portfolio builder with an intuitive interface and easy-to-use tools, allowing you to create and customize your portfolio without technical expertise or coding skills. Something with drag and drop functionality is always a good idea. Templates and design options Choose a builder that offers a variety of professionally designed templates tailored to showcase different types of creative work. Additionally, consider the level of customization available, including options for adjusting colors, fonts, layouts and adding multimedia elements. Ensure the templates allow you to showcase your best work in an engaging and professional manner, whether through images, videos or other media. Portfolio management features Evaluate the builder's portfolio management capabilities, including the ability to upload, organize and display your work effectively. Look for features such as gallery creation, categorization and easy item arrangement. A good portfolio builder should also enable you to tell a compelling story about your achievements, growth or creative evolution through its presentation tools. SEO tools Check if the builder includes SEO features to optimize your portfolio for search engines, such as customizable metadata, keyword optimization and sitemap generation, helping improve your online visibility and attract potential clients or employers. The ability to make your portfolio searchable and easily found online is a key benefit of having an online presence. Integration options Consider whether the builder integrates with other tools and platforms you use, such as social media platforms, analytics tools or eCommerce solutions , to enhance functionality and streamline workflows. Performance and reliability Choose a portfolio builder with reliable website hosting and fast loading times to ensure your portfolio website performs well and provides a positive user experience for visitors. What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. Esin D. Habif, Product Marketing Lead Outbound at Wix Cost and pricing plans Consider the builder's pricing structure and plans, including any free options or trial periods available, as well as the cost of premium features or upgrades. Choose a plan that fits your budget and offers the features you need. With Wix, you can make a portfolio for free, or choose from a paid plan. User reviews and reputation Research user reviews and testimonials to gauge the builder's reputation and user satisfaction. Look for feedback on usability, features, customer support and overall experience to help inform your decision. Learn more: Best freelance website builders and how to build a professional website L earning curve Consider how easy the platform is to learn and how much time you’re willing to invest in mastering it. Some builders are more beginner-friendly, while others may require more technical knowledge or a steeper learning curve. Choose one that matches your skill level and time availability. How to make a portfolio website on Wix Creating a portfolio website is your chance to show off your work and impress potential clients or employers. Follow these steps to build your perfect portfolio website with Wix: Sign up or log in to your Wix account. Click “Create New Site” and select “Portfolio & CV” to browse templates. Choose a template and click “Edit Template” to start customizing. Use the Wix Editor to drag, drop and adjust elements like text, images and galleries. Upload your work, add descriptions and include an “About Me” section. Add a contact form or links so visitors can reach you easily. Switch to Mobile View to ensure your site looks perfect on all devices. Preview your site, then click “Publish” to make it live. Upgrade to a Premium Plan to connect a custom domain for a professional touch. Use Wix’s SEO tools to optimize your site and attract more visitors. Best portfolio website builders FAQ Is making a portfolio website worth it? Making a portfolio website is absolutely worth it as it lets you display your work and attract new clients and job opportunities. Portfolio websites are suitable for professionals who need to show off their work, such as designers, academics and actors. Need inspiration? Check out these examples: Writing portfolio examples UX portfolios Photography portfolios Architecture portfolios Model portfolio examples Interior design portfolio examples Art portfolio websites Graphic design portfolio examples Can I make a portfolio website for free? Many portfolio website builders offer free trials or simplified versions of their offerings for free. For example, Wix lets you make a professional website that’s free forever. What is the best portfolio website for designers? Wix Studio is the best portfolio website for designers as it’s built for agencies, helps you scale creation and is equipped with project management and collaboration tools. What is the cheapest portfolio website builder? You can create a free portfolio on Wix. Free Wix websites have Wix branding but no ads. When you’re ready for more advanced features, you can switch to one of the premium plans . What portfolio website builder has the best templates? Wix offers a large library of professionally-designed templates. Wix has portfolio templates for all kinds of professions, including carpenters, video game designers, researchers, actors, academics and makeup artists. What should I put on my portfolio website? At a minimum, your portfolio website should consist of work samples, contact information, your resume and client testimonials. You can make money by adding an eCommerce store and boost engagement with a blog. Is Wix good for portfolios? Wix works well for portfolios because it offers numerous visually driven portfolio templates specifically designed to showcase creative work like photography or design. Its intuitive drag-and-drop editor makes customizing layouts easy without coding as well.

Ready to showcase your best work? Start building your portfolio → We've seen it happen over and over an illustrator finally pulls their work together in a proper online portfolio and boom, they start getting better clients, faster responses and projects that actually excite them. That’s the power of having a site that looks as good as your art. If you’ve been putting off building your illustration portfolio because it feels overwhelming, I’ve got good news. With the right portfolio builder , especially an AI website builder , you can create a sleek, professional portfolio in a matter of minutes. No coding, no second-guessing. In this guide, we'll walk you through how to make a portfolio  that shows off your best work, feels totally you and helps you land the work you want. We'll also show you examples of the best portfolio websites out there and give you expert tips along the way.  With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable portfolio templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Why you need an illustration portfolio You might already share your work on Instagram but a professional portfolio website gives you something those platforms can’t, full creative control. It’s your space, your voice, your rules. More importantly, clients, recruiters and creative directors expect to see a link to your portfolio when they’re considering you for a project or job. If it’s missing or if you’re hard to find, they move on. Fast. That’s why strong, well-designed  illustration portfolios make such a difference—they help you show up and stand out. An online illustration portfolio helps you: Show off your best work in a clean, curated space Tell your story and highlight your creative process Add testimonials or case studies Let clients contact you directly Stand out in a competitive field (especially when your style is niche or unique) "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix How to make an illustration portfolio in 10 steps Creating an illustration portfolio doesn’t have to be complicated. With the right tools (and a little strategy), you can go from a folder of artwork to a polished, professional site that attracts clients and opportunities. Here’s how to make an illustration portfolio step by step: Set your goals Choose the right portfolio builder Organize your work strategically Start with a portfolio-ready template Add must-have features Optimize your portfolio for SEO Include a blog  Promote your illustration portfolio like a pro Consider adding an online store Keep your illustration portfolio updated 01. Set your goals Before jumping in, think about the why behind your portfolio. Are you trying to snag freelance clients? Apply for a dream position? Or maybe you just want a polished space to showcase your favorite pieces. Your goals will guide everything—from the tone of your portfolio to what artwork you feature and even how you organize your site. Write down those goals and refer back to them as you build. Get your creative ideas flowing with these handy resources: Portfolio name ideas How to build a freelance portfolio Best website builders for portfolios How to make a game design portfolio How to create an animation portfolio  How to make an engineering portfolio 02. Choose the right portfolio builder Here’s the good news, creating a stunning portfolio doesn’t have to feel overwhelming or complicated. With the right portfolio builder, you can craft a professional, eye-catching site without breaking a sweat or the bank. Start by looking for a portfolio builder that offers  free website hosting  (like Wix). This not only saves you money but also handles the hosting legwork for you, meaning your portfolio can be easily accessed by anyone, anywhere.  Next, think about your domain name . Your domain should be simple, memorable and represent your brand or style as an illustrator. Many portfolio website builders make it easy to secure your domain name right from their platform, so you don’t need to juggle multiple website infrastructure services. The best builders handle everything, from the technical setup to website maintenance , they take the back-end work off your plate. Choose one that combines hosting with intuitive design tools so you can focus on what matters most—showcasing your illustrations in the best light. Learn more about website infrastructure:  What is a domain name? How to host a website What is web hosting? 03. Organize your illustration work strategically Here’s a quick tip for putting together the best portfolios in the business, less is more. You don’t need to include every single sketch you’ve ever made. Instead, choose your strongest, most unique pieces that truly represent your range and skills. To take it a step further, divide your portfolio into sections based on work type. For example, if you’ve done both children’s book illustrations and branding design, create separate pages or categories for those. This helps potential clients or employers zero in on what they’re looking for. Pro tip? Add a brief caption under each piece. Tell the story behind the work, highlight its purpose or explain your process. It doesn’t have to be long, but it adds depth and connection. Need inspiration? Check out these portfolio examples:   Motion graphics and animation portfolios Digital portfolio examples Tattoo portfolios Photography portfolios Model portfolios Web design portfolios 04. Start with a portfolio-ready template Don’t fe el like you have to start from scratch, there are plenty of website templates designed specifically with portfolios in mind. Using a portfolio template can save you time, help you maintain consistency across your pages and ensure your work is presented in the most professional way possible. Look for portfolio layouts  that match your style and the type of work you do. Remember, any template is just a starting point. Make it yours by customizing fonts, colors and structure so it reflects your personal brand. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." - - Dafna Rabin, Wix Templates design team lead 05. Add must-have features When building an illustrator portfolio, it’s the little details that set you apart. Here are a few sections to include along with your gallery of work: About you:  Share a short bio, your inspiration and what you offer. Keep it personal but professional. Check out these about us pages  for inspiration. Contact information:  A contact us page  should include your email and links to your social media. Consider adding a contact form  for inquiries. Services:  List the services you offer, like freelance illustration, custom commissions or prints for sale. Testimonials: If you have glowing feedback from clients, showcase it. 06. Optimize your portfolio for SEO It doesn’t matter how stunning your work is if no one can find it. Search engine optimization (SEO) is your best friend when building your portfolio. Use a custom domain name that’s easy to remember (like yourname.com). Write descriptive headings and image captions that include relevant keywords like “illustrator portfolio” or “branding illustrator.” Add meta descriptions to each page. Most website builders, especially those with AI, have built-in SEO features  to make this easy. Optimize images for fast loading without compromising quality. Pro tip? Regularly update your site with new projects to keep it fresh and engaging. Discover the best website builders for SEO  and make sure your portfolio’s platform offers the tools you need to stay ahead of your competition. 07. Include a blog  To further boost your SEO efforts,  create a blog  for your illustration portfolio. Blogging helps search engines understand what your site is about and it gives you more chances to show up in search results for the topics you care about. You don’t need to publish daily but a few well-written posts can go a long way. Share your creative process, talk about recent projects or offer tips for clients in your niche. Not only does this build credibility, it also keeps your site fresh—something search engines love. New to blogging? Here’s a quick guide on how to start a blog  and what to write about when you're building a creative portfolio. Even one or two thoughtful posts can make a difference in how discoverable you are online. "Optimizing your content to appear in search results (SEO) should be part of your blog post creation workflow from the start. That way, it'll take a fraction of the effort, and you can get maximum exposure for the content creation you're already doing anyway." - George Nguyen, editor of the Wix SEO Hub Learn more about blogging: Blogging for beginners Blog examples How to monetize a blog 08. Promote your illustration portfolio You’ve put time and talent into creating your portfolio—now it’s time to get it in front of the right people. Start by sharing it across your social channels. Whether it’s LinkedIn, Instagram or even TikTok, social media marketing  works. Tailor your posts to each platform and don’t be shy about showing off your latest work. Got an email list? Use email marketing services to send out updates when you add new projects or launc h something fresh. It’s one of the most direct ways to keep past clients and fans in the loop. Another pro move: join online communities in your niche. Designers, photographers, illustrators—there’s a space for everyone. Comment thoughtfully, share your insights and when it feels natural, link to your portfolio. The goal is to create genuine connections that lead to clicks (and gigs). And don’t forget to keep your link handy. Add it to your bio, pitch emails, resumes—anywhere someone might want to learn more about what you do. 09. Consider adding an online store Want to turn viewers into customers? Add a free online store  to your portfolio. Whether you’re selling prints, templates, merch or digital downloads, an  eCommerce website makes it easy for people to support your work—and for you to earn passive income doing what you love. Check out the  best eCommerce website builder s to start selling your illustrations online.  10. Keep your illustration portfolio updated  Your portfolio isn’t a one-and-done project, it should evolve as you do. Make it a habit to refresh your work regularly, swap out older pieces and highlight new projects that reflect your current style and skills. Even small updates—like adding a recent client logo or tweaking your bio—can show that you're active, engaged and growing in your craft. And if you’re giving your site a bigger overhaul, don’t forget to run through a website launch checklist to make sure everything’s polished and ready to go. Set a reminder every few months to give your portfolio a quick check-in. Future you (and future clients) will thank you. Remember, building an illustration portfolio is more than just putting your work online. It’s about presenting your best self, opening doors to new opportunities and showing what makes your art one of a kind. So go ahead, take that first step and turn your vision into a portfolio you’re proud to share. The world is waiting to see what you’ve got. Illustration portfolio examples built on Wix  These illustration portfolio websites, all built on Wix, show just how creative, polished and personal your portfolio can be. Each one takes a unique approach to layout, color and storytelling, proof that there’s no one “right” way to showcase your work. Browse through to see how other illustrators are making their mark online (and pick up a few ideas for your own site while you’re at it). 01. Nathanael Oz Nathanael Oz ’s illustration website feels vibrant and full of personality. From the color choices to the animated cursor effects, every element adds to his fun, approachable brand. His “About” page also includes a few playful touches that help readers connect with him as a person, not just an artist. Takeaway: Your portfolio is part of your personal brand so don’t be afraid to let your personality come through. 02. Jorell Rivera Illustration Jorell Rivera ’s portfolio is sleek, minimal and laser-focused. The homepage immediately communicates his style, with bold, high-impact illustrations and a short, confident bio. His navigation is clear and intuitive, making it easy for potential clients to find what they need fast. Takeaway: Lead with your strongest visuals and keep your layout clean so the work can shine. 03. Clar Angkasa Clara Angkasa ’s site is a masterclass in simplicity and focus. She limits distractions and puts her illustration front and center, while her use of white space  keeps the experience light and easy to navigate. Plus, her “Shop” integration makes it easy for fans to purchase her work. Takeaway: Simplicity sells and consider adding a shop if you want to monetize a website . 04. Allegra Peng Allegra Peng ’s portfolio is a strong example of interactive websites, with hover effects and smooth transitions that give the site a dynamic, modern edge. Her work is thoughtfully categorized, making it easy to explore everything from editorial pieces to comics. Takeaway: Interactive elements and clear organization can elevate the browsing experience and help users engage more deeply. How to make an illustration portfolio FAQ What should be in my illustration portfolio?  Your portfolio should include your best work that reflects your personal style and versatility. Focus on quality over quantity by selecting 10–15 strong pieces. Include a mix of projects that showcase different skills, such as character design, editorial illustrations or conceptual work, depending on your niche. Also, provide context where possible, like project descriptions or the story behind the piece. How do I create an illustration portfolio? To create an illustration portfolio, start by curating a selection of your strongest work. Choose a platform to host your portfolio, such as a personal website that you can customize to suit your brand. Use a domain name that mirrors your name or creative identity for easy recognition. Add project details, organize your work into categories and make it easy for potential clients to contact you. Keeping it visually clean and simple lets your work take center stage. Learn more:  How to make a tattoo artist portfolio How to make a fashion portfolio  How to make a business portfolio  How to make a writing portfolio How to build a freelance portfolio How to make a film portfolio How to make a video portfolio  Why do illustrators have portfolios? Illustrators need portfolios to showcase their skills and creativity to clients, art directors or potential employers. A portfolio serves as your professional calling card, making it easy for others to see what you’ve done and imagine how your style fits their vision. A strong portfolio can help you land commissions, generate collaborations, and grow your career. How to create an artistic portfolio? An artistic portfolio is all about telling your story through your work. Select a theme or focus that captures your creative vision. Use professional-grade images of your artwork and organize them in a visually appealing way. Include a concise artist statement that shares your inspiration and process. Choose a domain name that aligns with your brand and use tools like a domain name generator if you need creative ideas. How do I create a portfolio in AI? If you’re using  AI web design tools , you can create a dynamic, customizable portfolio with minimal effort. Platforms like Wix or other website builders are AI-powered and simplify tasks like layout design, image optimization and even have features like a domain name generator . To make it professional, include a clear structure, such as categories for different projects and ensure navigation is intuitive. Use an AI-driven portfolio tool that integrates with free website hosting to keep everything in one place.

Your name idea deserves a home. Secure your domain now → In the fast-paced world of eCommerce , your business name is your first impression, your brand's vibe and a big part of standing out from the crowd. Picking the perfect name is a big deal if you’re starting a business  or building an eCommerce site with an eCommerce website builder . Why does it matter? Your business name is often the first thing people notice when they check out your products or services. A great name can highlight what your brand is all about, make it feel more relatable, stick in people’s minds and help you make money online . Naming your eCommerce business just got a whole lot easier. The Wix Business Name Generator gives you custom, on-brand ideas fast, along with the eCommerce tools to bring your idea to life. eCommerce business name ideas to brainstorm Discover a curated selection of eCommerce business names designed to inspire you. Whether you're in need of a professional, unique, or distinctive name, these suggestions can assist you in finding the perfect fit for starting your eCommerce venture . Unique eCommerce business name ideas Catchy eCommerce business name ideas Funny eCommerce business name ideas Professional eCommerce business name ideas Inspirational eCommerce business name ideas Location-based eCommerce business name ideas Timeless eCommerce business name ideas Clever eCommerce business name ideas Modern eCommerce business name ideas Classic eCommerce business name ideas Minimalist eCommerce business name ideas Unique eCommerce business names ShopFusion ClickCart Connect TrendTrove ByteBoutique QuikCyber Mall PixelPulse Emporium SkylineShopper ZenCartopia GigaGoods Galore VirtuVend Ventures EcomGrove ShopNest Quest WebWhimsy World NovaNet Niche QuantumQuik Shop Found the perfect name for your business? Lock in your domain  before someone else does. 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Take a look at these creative name ideas: Evergreen Wonderland Wares Cascade Mountain Treasures Puget Sound Delights Depot Space Needle Souvenirs Showcase Rainforest Retreat Finds Timeless eCommerce business names Trademark Treasures ClassicCommerce Co. Timeless Trends Marketplace Vintage Value Ventures Eternal Elegance Emporium Heritage Haven Hub Everlasting Essentials Shop Perennial Picks Online Enduring eCommerce Exchange Time-Tested Tidbits Ageless Allure Finds Relic Retailers Network Iconic Items Emporium Endless Charm Collectibles Timepiece Treasures Store Clever eCommerce business names ShopIQ ClickWit Creations ByteBrilliance Boutique PunnyCart Emporium EurekaEshop SmartyPants Shopping BrainyBuys Central ThinkTank Treasures WitWhimsy World SavvySpree Store CraftyCart Collectibles CogniCommerce Co. SharpShopper's Showcase WittyWares Depot IdeaFusion Finds Modern eCommerce business names TechTrendy Mall DigitEase Emporium EcomWave Creations CyberCart Central InnovateShop Solutions WebWorld Wonders ModernMarketplace Hub ByteBoutique Network FutureFinds Store UrbanClick Co. EcomTech Innovations DigitalDwellings Depot InstaShop Pro NeoNet Retailers iCommerce Connect Subscribe to the Wix blog  for a weekly dose of business tips and industry trends. Classic eCommerce business names Heritage Elegance Emporium Timeless Traditions Treasures Royal Retailers Online Vintage Vogue Ventures ClassicCart Creations LegacyLuxury Mall Prestige Picks Shop Noble Niche Network Opulent Options Co. Traditional Treasures Depot GracefulGoods Gallery Regal Finds Showcase ElegantEmporium Central GrandMarketplace Hub Time-Honored Tidbits Store Minimalist eCommerce business names PureCart ZenMarket SimpleGoods CleanClicks ChicCommerce BasicBoutique ModCart NeatNiche Streamlined Store EffortlessEmporium SleekSelects UnclutteredGoods SubtleShop MinimalMall ClarityCart Get started with  making a website  using Wix, or follow our guide on  how to build a website . eCommerce business real name examples Pelch Pelch Music captures the heart and soul of Canadian singer-songwriter Pelch. From breakout hits to new EPs and an upcoming album, fans can explore his journey, check tour dates, watch music videos and grab exclusive merch. This musician has included a store as part of building his eCommerce website . The name "Pelch" reflects his intimate, authentic style—distinctive, memorable and full of individuality. Galactic Soccer Kits Galactic Soccer Kits brings you the best in new and classic soccer jerseys, handpicked for fans who love the game’s history and passion. From iconic kits worn by legendary players to vintage treasures and rare releases, every piece tells a story. The name Galactic Soccer Kits captures the magic and global love for soccer, reminding us why it’s the beautiful game. Batmoon Batmoon shop is where bold meets edgy, offering unique fashion staples like oversized hoodies and compression wear, all crafted with a dark gothic twist. The name says it all—mysterious, rebellious and inspired by the night. Famous eCommerce business names Many of the largest eCommerce brands in the world are known for their super simple, yet impactful names. These include: Amazon: cleverly involves the size, scale and fame of the world's largest rainforest eBay : this famous eCommerce platform was originally intended to be named Echo Bay before its founder discovered that name was already taken Etsy : this now super famous name was specifically chosen because it's nonsensical, the founder wanted to create a brand from scratch and so it was important the name had no context or other meaning Pro tip: Wix makes it simple for growing businesses to sell anywhere: online, on social channels, marketplaces or in person. Stores can reach customers globally with automatic translations, multi-currency payments and automated tax calculations. Merchants can connect to major marketplaces like Amazon, eBay and Google, sell directly on TikTok and Instagram or even launch a branded mobile app for iOS and Android to engage shoppers on the go. For businesses with a physical presence, Wix integrates fully with point-of-sale systems, making it easy to manage both online and offline sales from one platform. Learn more: Online store names How to choose the right eCommerce business name Deciding how to name your business is a crucial step in establishing your online store, as well as your brand identity and attracting customers. Follow these six steps to come up with the perfect business name for your online store: Define your brand identity Brainstorm topics and names Narrow down and refine Check domain availability Test and feedback Perform a legal check 01. Define your brand identity Begin by thoroughly understanding your eCommerce business, its mission, values and the products or services you offer. Identify your target audience and what sets you apart from competitors within your niche. This clarity will guide your naming process. 02. Brainstorm topics and names Make a list of relevant keywords, phrases and concepts associated with your eCommerce business. Consider your product categories, unique selling points and any industry-specific terminology. In order to have as many names as possible to choose from, use a business name generator or a list of store names to combine keywords and concepts in order to get access to options that you might not have thought of. 03. Narrow down and refine Review the list of generated names and select the ones that resonate the most with your brand's identity and target audience. Keep in mind that your business name should be easy to spell, pronounce and remember. Eliminate any options that are too long or complicated. 04. Check domain availability In the eCommerce world, having a matching domain name is crucial. Verify the availability of domain names for the business name ideas you've shortlisted with a domain name search . It's important to have a consistent online presence, so choose a name for which the corresponding domain name is available when making a website. Make sure to check social media channels as well to ensure you can secure the relevant handles. Expert tip from Karen Friedlander , Product Marketing Manager at Wix, “There are three WIN Pillars for choosing a great domain name: Words - Keep it short and easy to spell. Identity - Make sure it’s relevant to your business. Name - Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain”. 05. Test and feedback Share the top name choices with friends, family and potential customers to gather feedback. Make sure the name is easy to pronounce, spell and remember. Feedback can help you refine your options and choose the most suitable name. 06. Perform a legal check Ensure that the business name you choose is not already trademarked or in use by another business, especially in your industry. Conduct a trademark search to avoid legal issues down the road and then register your business name to protect it and make it official. Explore eCommerce web design  and company website design  for inspiration.  Benefits of choosing a great eCommerce business name A great eCommerce business name is key to your success. It shapes how customers see your brand and helps build visibility, trust and loyalty. Here's why choosing the right name matters: Boosts brand recognition : A memorable name makes it easy for customers to remember you and come back. Builds trust : A name that reflects your values and professionalism reassures customers about your store's reliability. Improves searchability : A clear, relevant name enhances SEO, helping potential customers find you online. Strengthens marketing : Consistent, effective branding amplifies your ads, social media and email campaigns. Sets you apart : A unique name highlights what makes your business special, standing out in a crowded market. Attracts your audience : A name that hints at your products or services aligns with your customers’ needs. Fosters loyalty : Over time, a strong name becomes linked to quality and satisfaction, encouraging repeat customers. Grows with your business : A smart name adapts seamlessly as your eCommerce store expands. Did you know? Wix supports long-term eCommerce growth with built-in loyalty programs, subscription commerce, back-in-stock notifications and flexible digital gift cards designed to increase customer lifetime value. Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Photography business names Craft business name ideas Found your perfect business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. eCommerce business name ideas FAQ Why is choosing the right eCommerce business name so important? Your online shop name is the first impression customers have of your brand. It can influence their perception of your business, make your brand more memorable and impact your overall success. A well-chosen name can help establish trust and attract customers. How do I choose a good online name? Choose a name that’s short, easy to remember, and reflects your personality or niche. Make sure it’s unique by checking domain availability and social media handles to keep things consistent across platforms. Bonus tip: avoid hard-to-spell words so people can find you easily. Should my business name reflect my eCommerce niche? While it's not mandatory, having a business name that reflects your product or niche can be beneficial. It helps customers understand what you offer at a glance. However, creative and unique names can also work well if they align with your brand's identity and messaging. What are some key things to consider when coming up with an eCommerce business name? A memorable business name is typically short, easy to spell and easy to pronounce. It should convey a sense of your brand's identity, values, or unique selling points. Avoid using complicated or obscure words, as clarity and simplicity often make for a more memorable name. How do I know if my business name is legally available? Search the United States Patent and Trademark Office (USPTO) database to see if the name is already registered. Check your state’s business name registry too to avoid conflicts with local companies. Can I trademark my eCommerce business name? If your name is unique and not too generic or descriptive, you can apply for a trademark through the USPTO. This gives your brand legal protection and stops others in your industry from using a similar name. Should my eCommerce business name and domain be the same? Ideally, yes. Matching your business name to your domain makes your website easier for customers to find and remember. It strengthens brand consistency essentially. If an exact match isn't available, try adding a relevant keyword (like "shop" or "store") or a location to keep it intuitive.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Putting together an architecture portfolio is about juggling sketches, plans, renderings and finished work while showing your thought process and style—all in a way that makes sense to someone who’s never stepped on a construction site. Many architects struggle to make their work clear, compelling and easy to explore. Well-planned portfolio websites fix that, letting projects speak for themselves while giving viewers a clear sense of your approach and expertise. This guide will help graduates, freelancers and experienced architects learn how to make a portfolio that highlights their work and use a website builder to bring it to life. Creating a high-impact architecture portfolio  used to take weeks. But thanks to AI website builder , you can now launch a sleek, customized portfolio in just hours. With Wix AI , you get intuitive design tools, industry‑ready features and built‑in SEO, plus AI-powered support to help you bring your portfolio to life without writing a single line of code. TL;DR: how to make an architecture portfolio Your portfolio shows your work, process and design style. Start by defining who it’s for, then pick 5–10 strong projects and organize them with visuals, sketches and short explanations. Include About, Projects and Contact pages and add blogs or case studies if useful. Keep layouts clean, storytelling clear and images high-quality. Optimize for search, test your site, publish it and update regularly to stay visible and credible. Ready to start?  Get to know the best website builders for portfolios and search through hundreds of customizable free website templates . How to make an architecture portfolio in 11 steps Your digital portfolio  is your brand, your pitch deck and your resume in one. Whether you're launching your career, starting a studio or scaling your practice, here’s how to build a standout architecture portfolio website. Know your audience: design for the right clients Find the perfect website builder for architects Pick a domain that reflects your brand Choose hosting that supports your portfolio Select a template that showcases your work Customize your portfolio with style Add pages that highlight your projects and process Create engaging content Be discovered: SEO for architects Test and publish Stay relevant: maintain your portfolio 01. Know your audience: design for the right clients When planning your architecture portfolio, start by thinking about who will see it and what matters most to them. Residential projects attract clients ready to invest in thoughtful design, so make them feel livable and functional while reflecting your sense of beauty. In commercial work, efficiency, branding and smart planning take center stage, showing businesses and stakeholders the value you can deliver. Interior projects capture attention through clever layouts and material choices that enhance the user experience, while urban and landscape designs demonstrate strategic thinking and sustainable solutions that resonate with developers and municipalities. Experimental or conceptual projects, whether for academic audiences, competitions or award panels, reveal your innovative approach and creative thinking. These projects can also build trust and confidence with potential clients or collaborators, showing that you bring fresh ideas and real-world insight to every design challenge. Tailor your strategy: Applying to jobs? Focus on clarity, range and storytelling (see: how to make a portfolio for a job ) Building a freelance brand? Highlight service offerings (see: how to build a freelance portfolio ) Starting a firm? Treat your site as a business website , this is step one in how to start an architecture business 02. Find the perfect website builder for architects When choosing a website builder for an architecture portfolio, think beyond basic layouts. The platform should support high-resolution images and galleries so every rendering, photo or model is displayed clearly without slowing down the site. Slideshows and interactive sections let visitors move through projects naturally, while interactive plans, 3D models, videos or virtual tours help explain complex designs that static images alone cannot show. A variety of portfolio layouts gives architects the flexibility to match the portfolio’s design to their brand and the concept behind each project. Drag-and-drop editing and customizable layouts make it easy to arrange projects, adjust typography and maintain a consistent visual hierarchy without coding skills. Mobile optimization ensures the portfolio looks professional on any device, and performance features like fast-loading pages, image compression and built-in SEO tools make the work discoverable by clients, collaborators or employers. A strong website builder combines these capabilities, letting architects showcase creativity, technical skill and design thinking effectively. "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead at Wix Why Wix works for architecture portfolios Wix gives you design freedom, smart tools, and stunning visuals, all without code. Drag-and-drop website builder or AI-generated layouts ( ai portfolio examples ) Tools built for visual storytelling: grids, parallax, sliders, galleries Industry-ready designs for photography portfolios , interior design portfolio ideas and more Explore the best website builders: Best website builders Best resume website builders Best website builders for service businesses Best AI website builders Best website builders for photographers Best website builders for designers Best website builders for graphic design portfolios Best one page website builders Free website builders Best website builders for freelancers Best website builders for small businesses Easiest website builders Best low-code no-code website builders Best website builders for marketing agencies 03. Pick a domain that reflects your brand Your domain name  is your digital identity, short, memorable and aligned with your brand. Wix makes it easy to search for a domain name or use its built-in domain name generator  if you’re not sure what to choose. Domain tips: Use your full name, studio name or explore relevant architecture business names Use Wix to learn how to register a domain  seamlessly during setup Avoid punctuation and stay on-brand (explore portfolio names ) "The best rule of thumb for choosing a domain name is to keep it short, simple and easy to remember. Long or confusing names lose people fast and make it harder for customers to find you again." - Ramzy Humsi, Founder & CEO, Vortex Ranker 04. Choose web hosting that supports your portfolio Not sure what is web hosting  or how to compare providers? Wix simplifies it. Every site comes with fast, secure, free website hosting  built in, no tech stress required. Hosting benefits with Wix: Automatic backups and website security Free SSL certificate (helps with SEO) Lightning-fast content delivery "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix 05. Choose a portfolio template that showcases your work When selecting a template, think of it as the framework for how your work will be experienced. The template should guide viewers naturally through your projects while reflecting your architectural style. For clean, professional projects, minimalist layouts with clear spacing and subtle typography work best, letting the work speak for itself. For conceptual or experimental work, consider templates that allow creative arrangements, asymmetrical grids or bold visual elements that highlight innovation. Flexibility is key. The template should let you mix different types of content from process sketches and diagrams to final renders without breaking the design. Sections should be adaptable so you can emphasize storytelling for each project, integrate context or client information and maintain visual consistency across the portfolio. Beyond aesthetics, the right template helps communicate your design philosophy, reinforces your personal or firm brand and ensures every project is presented in a way that feels deliberate and curated. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix Explore free architecture templates: Architecture firm website template Residential architect portfolio website template Architect website template Interior design hub website template Interior architecture website template Commercial architecture portfolio website template Architecture portfolio website template 06. Customize your architecture portfolio with style After choosing a template, the real work begins in making it reflect your unique design style. Start with visual elements: adjust colors, fonts and spacing to create a consistent aesthetic that complements your work rather than competing with it. Consider how each section flows into the next—your homepage should introduce your approach, project pages should balance images and explanations and process sections should guide viewers through your design thinking. Customization also includes the content itself. Highlight standout projects, add sketches, diagrams, 3D models or behind-the-scenes notes and show the narrative behind each design decision. Use layouts that allow you to mix media types without cluttering the page and think about hierarchy so important work catches attention first. Small details like consistent typography, subtle visual cues and intuitive navigation make the site feel polished and professional. Not sure where to begin? Wix includes a logo maker  to help you craft a consistent visual identity or explore tutorials on how to design a logo . Customization features: Use scroll effects, grid layouts and animation to bring your work to life Match your design system across pages for professional consistency Use Wix AI tools  to auto-generate text and layouts if you're stuck 07. Add pages that highlight your architectural projects and process Recommended pages: About us : Tell your story Projects : Include strong case studies with visuals and descriptions Contact us pages : Offer forms, clickable emails or online scheduling options Process/work in progress:  Show sketches, diagrams, models or concept development to highlight your design thinking. Services/offerings:  Outline what types of architecture or design services you provide for clients or collaborators. Awards & recognition:  Highlight competitions, grants, publications or exhibitions to build credibility. Blog:  Share design ideas, project updates or industry commentary to demonstrate expertise and improve SEO. Testimonials /clients:  Include feedback from past clients, collaborators or professors to add social proof. Media/press:  Showcase articles, interviews or features that mention your work. Downloads/resources:  Provide downloadable PDFs of your CV, portfolio or project sheets for employers or clients. Learn more: What to include in a portfolio website Does a portfolio have to be a website Architecture website templates 08. Create engaging content Strong visuals are a must but content keeps people on your site and tells the story behind your work. Use Wix's blog maker  to add case studies, articles or personal updates. Content ideas for architects: Start a blog: learn how to start a blog  or more specifically how to start an architecture blog Establish your expertise : Share project insights, design tips or industry trends to show your knowledge and build trust with clients and collaborators. Project highlights:  Break down individual projects with challenges, solutions and key design decisions. Video walkthroughs or time-lapses:  Show construction phases, model making or virtual tours to give a dynamic perspective. Client stories or case studies:  Share how your work solved real problems for clients or communities. Tips and tutorials:  Offer advice on design, drafting, or architectural tools to position yourself as knowledgeable and approachable. Industry insights or trends:  Discuss new materials, sustainability strategies or urban design developments to show awareness of the field. Personal reflections:  Write about your inspirations, design philosophy or lessons learned from projects to make your portfolio more relatable. Collaborations and team work:  Highlight joint projects and your role to demonstrate versatility and teamwork. 09. Be discovered with SEO for architects If you're serious about being found, SEO matters. Wix walks you through keyword suggestions and on-page improvements as you build. SEO must-dos: Add alt text and image titles Use keywords like digital portfolio examples and website architecture Link to your blog and project pages for internal linking strength "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 10. Test and publish Once your content is in place, preview your site on desktop and mobile. Check image speed, layout responsiveness and calls to action. Testing checklist: Test contact forms and menu links Confirm mobile layout isn’t cutting off images or buttons Run a quick SEO check using Wix’s built-in tools 11. Stay relevant: maintain your portfolio Your portfolio isn’t static. Keep it current by updating projects, adding new content and promoting it through the right channels. Ideas for ongoing growth: Add project blogs Share updates on social and through your newsletter Continue optimizing for visibility with smart marketing strategies What makes a good architecture portfolio A good architecture portfolio stands out not for the number of renderings but for how it reveals your perspective as a designer and your understanding of real architectural challenges. It shows how you think—how sketches evolve into structures and how ideas respond to space, light and materials. The best portfolios balance concept, craft and clarity, blending creativity with technical precision to tell a cohesive design story. Get inspired by real architecture portfolio examples Architecture service type Portfolio best practices Residential architecture Emphasize lifestyle and personal touch. Use photo galleries showing interiors, exteriors and before-and-after shots. Highlight design process and client stories to make projects relatable. Include clear contact options for inquiries. Commercial architecture Show functionality, scale and innovation. Use categorized galleries for offices, retail or public spaces. Highlight problem-solving, project impact, and measurable results. Include strong calls to action for consultations. Landscape architecture Focus on transformation and context. Display aerial shots, renderings, and plant or material details. Tell the story of environmental integration and sustainability. Use immersive visuals to capture experience of space. Interior design Highlight atmosphere and material choices. Use interactive sliders, mood boards and detailed room photography. Show process notes on color palettes, lighting and furniture selection. Make consultation booking easy. Urban design / master planning Emphasize vision and strategy. Include maps, diagrams and phased timelines. Show how your designs shape communities, improve flow, or respond to urban challenges. Use storytelling to connect scale with impact. Sustainable / green architecture Showcase eco-friendly innovation. Highlight energy-efficient systems, certifications, and green materials. Include measurable impact, project narratives and visual icons for quick comprehension. Industrial / infrastructure Focus on technical precision and efficiency. Include structural diagrams, workflow layouts and problem-solving examples. Emphasize durability, functionality and innovative engineering solutions. Renovation / restoration Show craftsmanship and respect for history. Use before-and-after visuals, detailed notes on materials and methods. Highlight preservation challenges and creative adaptations. Storytelling should convey care and expertise. Freelance architecture services Highlight versatility and adaptability. Focus on diverse projects, fast turnaround, and client satisfaction. Keep layouts flexible, easy to update, with clear service offerings and contact options. Architecture studio / firm Emphasize team, philosophy and signature style. Showcase a curated selection of projects, awards, and client collaborations. Use consistent branding, cohesive visuals, and navigation that guides visitors through capabilities and expertise. Architecture portfolio website examples built with Wix 01. EMC2 Architecture LLC EMC2 Architecture LLC 's homepage presents a striking grid of high‑resolution project images balanced with clean white space . The projects are categorized by typology, making website navigation intuitive. Minimalist web design with focus on visuals Structured grid layout that highlights key projects Parallax scrolling adds depth Inspired? Here’s the exact Wix website template behind this architecture website. Template name: Construction company website template Pro tip:  Don’t stress about template names, they’re just starting points. You don’t need an “architecture” template to build an architecture site. Any design can work as long as it fits your layout, content and style. 02. Allen Pepa Architects Allen Pepa Architects 's portfolio uses a full‑width slideshow on page one to pull in viewers, followed by curated gallery categories and a clean about section. Engaging full‑page slider intro Clear categorization of residential vs commercial work Focus on narrative and process through case study pages Inspired? Here’s the exact Wix website template behind this architecture website. Template name: Marketing agency website template 03. Philip Ewald Philip Ewald ’s architecture portfolio emphasizes storytelling, every project includes sketches, plans, renderings and finished photography. Comprehensive visual narrative per project Hover‑reveal project titles for interactive feel Integrated contact CTA after each project Inspired? Here’s the exact Wix website template behind this architecture website. Template name: Architecture firm website template 04. John R Mastera + Associates Architects Mastera Architects ' portfolio website strikes a balance between modern minimalism and timeless elegance. The homepage uses a full-screen image carousel to immediately draw visitors into their world, with subtle hover states that reflect attention to detail. Full-screen visuals that let the work speak for itself Scroll-based animations that add polish without distraction Strong “About” section that outlines both philosophy and experience Inspired? Here’s the exact Wix website template behind this architecture website. Template name: Design blog & podcast website template 05. Redditt Architecture Redditt Architecture ’s site presents a calm, confident aesthetic that mirrors the studio’s architectural style. The homepage is understated but strategic, with a grid of project thumbnails that immediately conveys depth and variety. Focus on project photography, with minimal distractions Subtle hover interactions and scroll pacing add polish Simple contact and about sections that build trust without overselling Inspired? Here’s the exact Wix website template behind this architecture website. Template name: Residential architecture website template Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a tattoo portfolio Explore these portfolio examples for more inspiration. Why architecture professionals choose Wix Architecture professionals need websites that can: Showcase high‑resolution images without slowing down Offer custom layout flexibility to match visual identity Highlight storytelling, from sketches to finished builds Integrate online forms , bookings or online orders With Wix, architects can take advantage of these features: AI Website builder generates layouts and text tailored to architecture needs Wix Images  handles high-quality imagery with lazy loading Architecture portfolio website template  geared toward architects, with sections for project galleries, about, contact Built‑in SEO features , mobile‑optimized design, and hosting included Online store  supports services or merchandise sales How to make an architecture portfolio FAQ What's the best template on Wix for architecture portfolios? Choose from over 2000 free website templates on Wix, including the best templates that architects use, like an architecture firm website template or interior design website templates. Wix's templates are built for large image galleries, narrative sections and clean layouts. How many projects should I include in my architecture portfolio? Include 5–10 projects in your architecture portfolio, balancing variety and depth. Feature 3–5 of your strongest projects with full process and final designs, add 1–2 personal or experimental projects to show creativity and include 1–2 smaller or supporting projects to demonstrate versatility. How can Wix help with SEO for my architecture portfolio? Wix’s built-in SEO guides you through metadata, structured data, mobile optimization and page speed enhancements to help your site rank for keywords like “architecture portfolio” and “architect website builder”. What sections should an architecture portfolio include? Include an introduction about yourself, your standout projects, process work and a contact section. Add optional sections like awards, publications or client testimonials to strengthen credibility. Keep the layout clean so viewers can focus on your work. How do I show my design process in a portfolio? Include sketches, diagrams, models and iterations alongside finished projects. Write short captions explaining your decisions and challenges. This gives viewers insight into how you think and problem-solve. How do I get my architecture portfolio found on Google? Use descriptive titles, headings and metadata that include relevant keywords like “architecture portfolio” or your specialty. Optimize images with proper alt text and compress them for faster loading. Adding a blog or project updates can also improve search visibility. What file formats are best for portfolio images? Use JPEG or PNG for high-quality images that load quickly. For sketches or vector work, PDF or SVG can preserve clarity. Keep file sizes optimized to balance quality and performance. How should I structure my portfolio for mobile users? Use a simple vertical layout with easy-to-tap navigation. Ensure images scale correctly and text remains readable on smaller screens. Avoid heavy animations that slow down mobile performance. How do I make my architecture portfolio load quickly online? Compress images and use modern formats like WebP for faster loading. Limit large files, reduce unnecessary scripts and use a reliable hosting solution. Fast load times improve user experience and SEO. What to write in an architect bio? An architect bio should include your name, title and design specialty. Highlight your experience, notable projects, awards or education and share your design philosophy in a clear approachable way. End with a personal touch or how people can contact you. Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Food photography portfolio template Graphic designer portfolio template Designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Fashion journalist portfolio template