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Design high-end sites with efficiency on Wix Studio. Start creating today → The Wix Studio vs Squarespace  conversation has been growing for a while, especially among web creators who want a platform that truly supports professional client work. The real question isn’t just which tool looks better, it’s which one helps you manage projects, clients and sites more effectively. When you look at Wix Studio,  you’re looking at a professional   website builder made for agencies, freelancers and advanced users. It offers full creative control, collaborative workflows and scalable client management, whether you’re optimizing existing sites or learning how to make a website  for a new project. Squarespace, by contrast, focuses on polished, website templates driven simplicity that appeals mainly to entrepreneurs and small businesses who want an easier way to get online. This head-to-head comparison breaks down each platform’s core features so you can decide which one best supports professional workflows, complex projects and ambitious client needs. TL;DR: Wix Studio vs Squarespace Wix Studio is the superior platform for professional web creators, agencies and freelancers who need design freedom without limits and integrated Wix Studio management tools for client projects. Squarespace remains a better choice for beginners and small businesses seeking an elegant, template-driven website with maximum simplicity. Wix Studio:  Built for design flexibility, collaboration (real-time editing) and custom content. Squarespace:  Best for elegant, structured design and simplicity and lower cost entry for small commerce. Meet your contenders: Wix Studio vs Squarespace Wix Studio Wix Studio is a professional web creation platform by Wix, built specifically for agencies, freelancers and advanced users. Its core promise is "design freedom with enterprise-grade infrastructure," giving creators an open canvas, pixel-level control and advanced responsive tools, all backed by multi-cloud, scalable website hosting . Wix Studio includes a collaborative workspace, a full custom content management system (CMS) and an extensive App Market . “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so agencies can do more and do it better.” - Roy Wax, PMM at Wix Studio Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Squarespace Squarespace is an all-in-one website building platform. It’s known for its design-focused templates and intuitive ease of use. Squarespace emphasizes polished, consistent design in a single solution, allowing creatives and small businesses to build professional-quality sites without coding. Its simplicity is its strength, offering a curated experience that ensures sites are automatically responsive and easy to manage, but with less flexibility in custom design. Learn more about Squarespace: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace: the ultimate comparison Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and integrations SEO and marketing Ecommerce capabilities Native deep functionalities Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed, high-performance hosting solution built on a multi-cloud architecture (AWS, Google Cloud and Wix’s own data centers). This setup includes a global Content Delivery Network (CDN) with over 200 nodes for fast content delivery and auto-scaling to handle traffic spikes. Security is enterprise-grade, offering 24/7 monitoring, DDoS protection and compliance with standards like PCI DSS Level 1 and SOC 2 Type 2. Every Wix Studio site includes a free SSL certificate (HTTPS) and managed hosting is part of the subscription, requiring no external setup. Squarespace offers fully managed hosting on its proprietary clustered infrastructure with a built-in global CDN to serve content quickly. It is engineered to handle high traffic volumes and has a strong record of uptime and reliability. Squarespace also provides free SSL and continuous security monitoring, maintaining PCI DSS  compliance for its commerce features. When it comes to SOC 2, it is available for enterprise customers only. The cost for hosting is included in all subscription plans.  Bottom Line:  Both platforms deliver robust, fully managed hosting and high website reliability . Wix Studio's explicit multi-cloud architecture and enterprise-level compliance certifications (like SOC 2 and ISO) may be more appealing to risk-conscious agencies and large organizations. Before you launch, lock in the right domain name . Use a domain name search  to find something memorable, on-brand and available. 02. Design and creative control Wix Studio design offers a high level of creative freedom with its advanced responsive templates and editor. Designers work on a free-form canvas with pixel-level precision, using advanced layout tools like CSS Grid and flexible repeaters. The system automatically optimizes for different screens, but professionals can define custom breakpoints and write custom CSS to fine-tune styles. It also features a unique Figma to Studio plugin for seamless design. Squarespace is template-driven, offering over 190 templates that are customized through a visual style editor, all built for both desktop and mobile. The platform's Fluid Engine editor allows drag-and-drop within a responsive grid, ensuring designs remain mobile-friendly. While customizable (colors, fonts, section layouts), deep customization is allowed through custom code injection, available on higher plans only. Bottom Line:  Wix Studio is the clear winner for design flexibility, offering a "design without limits" approach with custom breakpoints, pixel control and integrated developer tools. Squarespace is perfect for achieving a polished, highly-curated look quickly but within stricter, template-imposed boundaries. Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 03. AI features Wix Studio AI integrates across the professional workflow. Key features include Responsive AI, which intelligently adjusts layouts for different screens with a single click. For Wix Studio developers , the AI Code Assistant generates code snippets and custom functions within the built-in Velo environment and the Visual Sitemap and Wireframe Generator lets you plan out and structure your websites quickly so you can get straight to the design. It also offers AI marketing, custom and front desk AI agents. In addition, you can generate text and images in the editor. Squarespace focuses its AI tools on content and site initiation. The Blueprint AI Website Builder generates a personalized starter site layout based on prompts. Its AI content assistant, Design Intelligence, generates copy for pages and product descriptions and can even adapt content based on a defined brand voice. It also offers AI-driven suggestions for SEO page descriptions and image alt text. Bottom Line:  Both platforms leverage AI, but for different audiences. Wix Studio’s AI is creator-focused, augmenting the workflow of designers (responsive layout) and developers (code writing). Squarespace’s AI targets end-users, focusing on quick site creation and copywriting. Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content Wix Studio includes a native, full-featured CMS that allows users to create custom data collections (databases) and bind them to dynamic pages. This is essential for building large, data-driven sites like real estate listings or custom directories. The CMS supports up to 500,000 items per collection on the Elite plan. This capability allows for complex content modeling and site scaling without writing custom backend code. Squarespace relies on predefined content collections for structured content, such as Blog, Products and Events. It handles unlimited entries within these categories (e.g., unlimited blog posts or products). However, it does not allow the creation of arbitrary, custom database collections outside of these built-in types without code. The platform also has a limit of 1,000 static pages per site and Stores can't exceed the site-wide limit of 10,000 products. Bottom Line:  Wix Studio offers a significant advantage for large, complex sites that require custom data structures, a true custom CMS. Squarespace scales very well for common content types (blogs, stores) but lacks the flexibility for unique, data-driven web applications. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Wix Studio is purpose-built for teamwork, featuring real-time co-editing where multiple team members can work on the same site simultaneously. The platform offers granular, custom roles and permissions for internal teams and clients. The Wix Studio Workspace centralizes multi-site management and the Client Kit simplifies the handover process with custom resources. Squarespace allows multiple contributors with roles (Admin, Editor, etc.), with unlimited collaborators on most paid plans. However, it does not support concurrent editing on the same page, only one user can actively save changes to a page at a time (it locks the page). Client management is handled by assigning a contributor role, though it lacks Wix Studio’s specialized tools like the Client Kit or simplified Content Mode. Squarespace Enterprise does offer Page Drafts for better content collaboration. Bottom Line:  Wix Studio is superior for real-time team collaboration and offers a more robust, specialized suite of tools for agency workflow and client handoff. Squarespace’s collaboration is sufficient for sequential workflows but less flexible for large teams working concurrently. Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. 06. App marketplace and integrations Wix Studio provides a large, open App Market with over 500+ apps and integrations from both Wix and third parties for features like live chat, forms, forums and bookings. Furthermore, its Velo development platform allows developers to build custom apps and integrations using its API, or even build apps for the public App Market. Native integrations for essential marketing tools (Google Analytics, Meta Pixel, etc.) are included and easily configured. Squarespace offers a highly curated set of Extensions (around 50 integrations as of 2025). These extensions primarily focus on backend eCommerce needs like shipping, fulfillment (ShipStation, etc.) and accounting (QuickBooks, Xero). It relies on built-in integrations for core functionality (like social feeds, payment gateways) and code injection for adding third-party widgets. Squarespace has a more limited public API (focused on Commerce). Bottom Line:  Wix Studio has a richer, more open ecosystem with a larger volume of third-party apps and a dedicated development environment (Velo) for creating custom functionality. Squarespace’s approach is a curated, closed system that prioritizes stability and seamless integration of a smaller set of key partners. Explore how to build Wix apps , discover Wix marketing integrations or dive into our guide to   build Wix apps   that scale your business. 07. SEO and marketing Wix Studio SEO offers a comprehensive toolkit including full control over titles, meta descriptions, URL slugs and header tags. Leveraging Wix Studio AI tools and advanced built-in capabilities, the platform provides automated sitemap updates, optimized robots.txt files, automated structured data markup and an SEO assistant auditing tool. Wix Studio integrates seamlessly with leading applications like Semrush, Google Analytics, Google Search Console, Bing, IndexNow and Wincher, so you can tap into your favorite SEO features without leaving Wix Studio. Studio also offers powerful marketing integrations with Google Ads, Google Analytics, Meta, TikTok, LinkedIn, Instagram and other top platforms.  Squarespace is SEO-friendly by default, generating clean HTML, automatic sitemaps and clean URLs. Users can customize all essential metadata and manage 301 redirects natively. Marketing tools include announcement bars, pop-ups and Email Campaigns (a paid add-on after the trial). Its analytics dashboard is very user-friendly, covering traffic, content popularity and commerce metrics. Squarespace also offers integrations with Mailchimp, Amazon, Google Analytics, Meta, TikTok, LinkedIn and Instagram. Bottom Line:  Both platforms are excellent for SEO, handling technical fundamentals automatically. Wix Studio edges out due to its integrated marketing suite and automations, which are included in the plan and provide a comprehensive lead-nurturing toolkit.  "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. Ecommerce capabilities Wix Studio eCommerce offers a full-stack solution built for agencies managing client stores at scale. From AI-generated product descriptions and custom checkout flows to a multi-vertical cart that supports both services and products, it’s designed for flexible, omnichannel selling. You can connect to 100+ payment providers, localize tax and shipping and centralize store management, plus, gain revenue opportunities through Wix Payments . Squarespace offers robust commerce features, including product variants, inventory and order management. The key difference is the transaction fee structure: as of December 2025, Squarespace charges a 2% transaction fee on sales on its Basic plan. This fee is removed (0%) on the Core plan. They offer 4 main payment providers: Squarespace Payments, PayPal, Stripe and Square.  Bottom Line:  For a serious seller, the features are comparable on higher-tier plans. However, Wix Studio is more cost-effective for all eCommerce users because it charges 0% platform transaction fees on sales on all commerce-enabled plans. Squarespace requires an upgrade to at least the Commerce (Basic) plan to avoid a 2% fee. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 09. Native deep functionality Wix Studio offers a broad suite of native, built-in apps and solutions that serve specific industry needs, including: Wix Appointment Scheduling Software (appointments/scheduling) Wix Events (ticketing/RSVP) Wix Restaurants (online ordering) Wix Blog Maker (blogging for an SEO advantage) This means a professional can meet diverse client needs without relying on third party plugins that may require maintenance or have compatibility issues. Squarespace covers core functionality well with its built-in Form Block, which can integrate with Google Sheets or Mailchimp. Its blogging platform is robust, supporting podcasting. However, for advanced features, it often relies on separate (though tightly integrated) products, such as Squarespace Scheduling (Acuity), which is a powerful but separate paid subscription. Squarespace lacks native forum or dedicated restaurant ordering systems. Bottom Line:  Wix Studio provides a wider range of integrated, native solutions for vertical industries (restaurants, hotels, bookings). Squarespace offers elegant core features, but advanced functionality often requires a separate subscription or external integration. 10. Enterprise and large-scale solutions Wix Studio Enterprise is designed for organizations that need to manage multiple sites, often across a franchise or corporate structure. It offers centralized multi-site management, Single Sign-On (SSO) for team access, shared design libraries and the option for custom development and SLAs. Its platform flexibility via Velo is a core advantage for complex internal integration needs. “When enterprise clients come on board, the priority is seamless scalability without compromise, and Wix Studio delivers that by integrating everything from security to site creation into one platform.” - Roy Wax, PMM at Wix Studio Squarespace Enterprise also provides multi-site management through a centralized dashboard. It supports SSO (Okta, Azure AD, etc.) for enhanced security. A key feature for consistency is the ability to use a branded template library and perform bulk editing of content across multiple sites at once. Bottom Line:  Both are robust at the enterprise level, offering SSO and multi-site management. Wix Studio is ideal for enterprises that need high levels of custom development and complex system integration. Squarespace is often favored by enterprises (like franchises) for centralized control and consistent, quick deployment across many sites. 11. Community and customer support Wix Studio Community provides 24/7 customer care via chat, email and scheduled phone callbacks for premium users in set hours. Users in the Wix Studio Partner Program receive priority support. The platform also features the Wix Studio Academy for educational resources and an active community forum for networking. Squarespace offers 24/7 support primarily through live chat (during set business hours) and email. Squarespace does not offer phone support. Its community program, Squarespace Circle, gives professional developers/designers perks like extended trial periods and access to a private forum. In addition, Squarespace Webinars offer great how-to videos.  Bottom Line: Both offer excellent 24/7 support and resources. Wix Studio's inclusion of phone callback and a more formal, incentivized Partner Program may be preferred by agencies.  12. Pricing Wix Studio offers four main plans: Basic, Standard, Plus and Elite. The Standard plan ($27/mo, annual billing) is the entry point for creating an eCommerce website (accepts payments) and includes 0% platform transaction fees. Higher tiers increase storage, CMS limits and collaboration seats. Squarespace offers four main plans: Basic, Core, Plus and Advanced. The Basic plan ($16/mo billed annually) is the lowest entry point, but it charges a 2% transaction fee on sales. The Core plan ($23/mo, billed annually) removes the 2% commerce fee. Bottom Line:  Squarespace offers a lower cost for basic sites (starting at $16/mo). However, their Basic plan includes a 2% fee on all transactions, which could add up. Wix Studio charges no additional fees other than regular transaction fees. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix vs Wix Studio | Wix Studio vs Shopify  | Wix Studio vs Framer  |  Wix Studio vs Elementor  | Wix Studio vs Webflow   | Wix Studio vs Duda | Wix Studio vs WordPress Wix Studio vs Squarespace feature comparison table Feature Wix Studio Squarespace Bottom line Design control Free-form editor, custom CSS, custom breakpoints, Figma import  Template-based, highly curated styles, code injection on higher plans Wix Studio offers professional design freedom and total layout control Collaboration Real-time co-editing, custom roles, client handoff kit  Multi-contributor roles; no simultaneous page editing (locking mechanism) Wix Studio is purpose-built for team workflow and concurrent work CMS/data Full custom CMS (content manager), dynamic pages, up to 500K items Built-in collections (blog, products, events); no custom database feature  Wix Studio is superior for data-driven, complex web apps Ecommerce Fee 0% platform transaction fee on all commerce plans 2% fee on Basic plan; 0% fee on higher plans Choose based on your earnings - the more you earn, Wix Studio is more cost-effective for the basic plans  AI features Responsive AI, AI code assistant, AI text/image generation Blueprint AI site builder, AI content generator (design intelligence)  Wix Studio’s AI focuses on professional design and development augmentation Native functionality Wix Bookings, Wix Restaurants, Wix Events, Wix Forums, full CRM/Automations  Strong native blog, integrated form block; Scheduling is a separate paid product (acuity)  Wix Studio offers more integrated solutions for diverse verticals App ecosystem Large, open App Market (500+ apps), Velo API for custom dev  Curated Extensions (≈50 integrations), limited API access Wix Studio has a much broader range of functional extensions and dev tools Wix Studio vs Squarespace: the final verdict The choice between Wix Studio and Squarespace ultimately comes down to your role and the complexity of your projects. Wix Studio is the platform of choice for professional web creators, agencies and large-scale projects. Its advanced tools, like the flexible editor, custom CMS, real-time collaboration and developer environment allow you to move faster while maintaining complete creative control. If you're building a unique, bespoke website, integrating dynamic data or managing multiple client projects with a team, Wix Studio features set and 0% transaction fees make it the clear professional solution. Squarespace is best suited for small businesses, individuals and content creators who prioritize elegant design and simplicity above all else. If you are launching a stylish portfolio, a simple blog or a basic online store and want to achieve a professional look with minimal effort, Squarespace provides the most streamlined, hassle-free experience. However, its limited design flexibility and lack of a custom CMS mean it hits a ceiling when projects require complex functionality. If your goal is to grow your business as a professional web creator by handling more complex, custom and data-driven projects, Wix Studio offers the flexibility and toolset necessary to scale your work. Editor’s note: All information presented in this article is true as of 12/26/2025 unless mentioned otherwise. Wix Studio vs Squarespace FAQ Do professionals use Wix Studio? Yes, Wix Studio is explicitly designed for professional web creators, including freelancers and agencies. It provides advanced tools like a full custom CMS, collaborative workspace, custom CSS and dedicated client management features. Is Wix Studio easier to use than Squarespace? Squarespace is generally considered easier for beginners due to its template-driven, structured and curated design environment. Wix Studio is also intuitive but offers more advanced features and a free-form canvas that gives the user greater control and flexibility, which can mean a slightly steeper learning curve for non-designers. Is Wix Studio good for websites? Absolutely. Wix Studio is a powerful platform for building professional websites, especially if you're a freelancer, agency or developer working with clients. It offers the flexibility of advanced design tools, the ease of drag-and-drop editing, plus built-in business solutions like eCommerce, bookings, CMS and automations, making it suitable for complex, high-performing sites. What are the main differences between Wix Studio and Sqaurespace? The main differences are design control (Wix Studio is free-form and pixel-precise vs. Squarespace is template-driven and structured), data scalability (Wix Studio has a full custom CMS vs. Squarespace relies on fixed content types) and eCommerce fees (Wix Studio charges 0% transaction fees vs. Squarespace charges 2% on its Basic plan). Which is better for eCommerce, Wix Studio or Squarespace? Both platforms offer robust core eCommerce features. Wix Studio is generally better because it offers 0% platform transaction fees on all commerce-enabled plans, which is more cost-effective for sellers. Squarespace's advanced features like subscriptions and abandoned cart recovery are locked into higher-cost plans. Which platform is better for custom design and code: Wix Studio or Squarespace? Wix Studio is better for custom design and code because it offers a free-form editor with pixel-level control, the ability to define custom breakpoints and integrated developer tools like Velo, allowing for custom JavaScript and CSS. In contrast, Squarespace’s design is constrained by pre-built templates and a strict grid system (Fluid Engine), which ensures responsiveness but limits bespoke design and only allows for minor code injection on higher-tier plans. Wix Studio gives professionals the power to build unique, complex sites without design constraints.

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder to build your site isn’t just a technical decision—it’s a strategic one. Whether you’re a freelancer or part of an agency team, the platform you choose will shape your creative freedom, day-to-day workflows and your ability to scale. So before diving into the design tools and features, it’s worth stepping back and thinking about the bigger picture. That’s something Roy Wax, a product marketing manager at Wix Studio, thinks about daily. He works closely with professional web creators and agencies to understand what they need from a platform—not just to design great websites, but to run efficient, scalable businesses. As he puts it, choosing the right builder “isn’t just about features, it’s about how those features come together to support your entire workflow, from concept to client handoff.” Two names that frequently come up in this decision-making process? Wix Studio  and WordPress. Both are powerful in their own right, but serve very different creative needs, especially when it comes to learning how to make a website that meets modern performance, design and scalability standards. In this guide, we’ll break down the key features of Wix Studio vs. WordPress to help you choose the best platform for your workflow, clients and long-term goals.  But first, here’s a quick bird’s eye view of what each platform brings to the table: Wix Studio is a flexible, end-to-end platform for agencies and enterprises to build, manage and grow sites at scale. With a responsive editor, collaborative workspace, built-in AI and growth-focused tools, it helps pro web creators deliver the quality they want, with the efficiency they need.  WordPress is an open-source, self-hosted publishing platform that lets you create and manage everything from simple blogs to complex enterprise sites. It’s known for its easy -to-customize design themes, CMS capabilities and extensive plugin ecosystem.  Now that we’ve covered the basics, let’s dig deeper into how Wix Studio and WordPress compare, feature by feature, so you can decide which one aligns best with how you build, manage and grow websites. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. WordPress features When it comes to choosing the best website builders , the details matter. From how you design to how you scale, the features you rely on every day can shape your creative flow, and your bottom line. As Roy explains, it’s not just about having a long list of capabilities, it’s about how those features come together to support real-world workflows. “You can have the most advanced tools in the world, but if they slow you down or don’t play well with your team, they’re not doing their job,” he says. With that in mind, we’ll compare Wix Studio and WordPress across the most important capabilities for modern web designers and agencies. Whether you care most about advanced design control, workflow efficiency or long-term maintenance, this side-by-side breakdown will help clarify which platform supports the way you work. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native functionality and dev tools Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure  When it comes to choosing a platform, website infrastructure  is the backbone of everything you build—from speed and scalability  to website security  and client trust.  Wix Studio includes free website hosting  that’s ultra-secure and dependable, so there’s no need to research or pay for third-party providers. Every site runs on fully-managed, best-in-class multi-cloud hosting infrastructure that auto-updates quietly in the background. That means no surprise downtime, maintenance windows or poorly timed security updates for you or your clients. Roy points out, “Pro teams don’t have time to babysit hosting or troubleshoot surprise outages. Infrastructure should be invisible until it needs to be exceptional—and that’s exactly how we’ve built it at Wix Studio.” Security is baked into the platform. From DDoS protection and real-time threat detection to rapid response and full data encryption, Wix Studio is built to meet the highest industry standards for site reliability  and website performance . Wix Studio also scales automatically as traffic grows. Whether it’s a seasonal spike or a sudden surge in transactions, your site is ready. With 200+ CDN nodes and globally distributed data centers, content is delivered fast and efficiently—on any device, anywhere in the world. Now let’s take a look at how WordPress handles infrastructure. First, a bit of clarification: if you're using WordPress.org (the open-source version), hosting isn’t included. You’ll need to handle it yourself—meaning you’ll find, purchase and manage hosting through a third-party provider. That includes overseeing your own website security, backups, updates and more. On the other hand, WordPress.com (the managed version) does include hosting. It’s optimized for speed, security and performance, using automated scaling, high-frequency CPUs and global delivery. Maintenance tasks—like updates and backups—are handled for you. Bottom line:  Wix Studio gives you fully-managed website infrastructure, free website hosting and enterprise-grade site reliability by default. With WordPress, your infrastructure experience depends on which version you choose and which hosting provider you go with. For comparable website performance and website security, you’ll need to opt for a managed WordPress plan. Kick things off with our domain name search  to secure the perfect URL—or, if you’re still brainstorming, spark ideas with our domain name generator  for a creative boost. 02. Design and creative control  Great design starts with great tools. Whether you're building from scratch or iterating on an existing layout, your website builder should support both creative freedom and production speed. With that in mind, here’s how Wix Studio design  capabilities compare to WordPress when it comes to visual control, customization and scaling your design workflow. Wix Studio's editor is built for designers who want full creative control without compromising efficiency. It’s responsive by default, meaning your designs automatically adapt to every screen size—no extra work needed. With tools like drag-and-drop editor , custom breakpoints, flexbox, adaptive positioning, layers, grids and more, it’s easy to turn any vision into a high-performing experience. Want to fine-tune every detail? You can edit down to the pixel, apply advanced no-code animations (like scroll, hover, loop, WebGL, Lottie and Rive) and even bring in your own custom CSS when needed. For Figma fans, the Figma to Studio plugin  offers a fast way to move your designs directly into Wix Studio, keeping everything aligned from concept to launch. Looking to move even faster? You’ve got access to more than 375 professionally designed website templates , organized by industry and packed with relevant business tools. Every responsive template  is ready to customize—whether you're designing around the color of the year , building a booking site or launching an online store . “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. Now let’s compare that to WordPress. WordPress uses a block editor that allows for drag-and-drop  customization. You arrange content by inserting pre-built blocks into your pages and posts, and you can customize layouts using color schemes , typography, spacing and your own CSS. Some WordPress blocks also support basic animations. For more advanced effects (like WebGL or Lottie), you'll likely need to add plugins or write custom code. WordPress recommends sticking with native animation features for reliability, and hiring a developer if you're set on more complex motion. To kick off your site design, WordPress offers thousands of responsive themes. These website templates vary widely in quality, especially if you’re browsing third-party sources—so it’s important to follow best practices for responsiveness and choose carefully. Also, access to certain themes depends on your plan level. Bottom line:  Both Wix Studio and WordPress give you visual design freedom and customization. However, Wix Studio offers a wider set of built-in tools for animation and precision—no plugins or code required. While WordPress offers more theme variety, Wix Studio design templates are fully responsive, vetted for quality and freely available to all users. Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 03. AI features AI is changing the way websites are built—and for busy designers and agencies, it’s more than just a buzzword. It’s a way to speed up workflows, streamline planning and scale content creation without cutting corners. So how do Wix Studio and WordPress compare when it comes to built-in AI tools? Wix has been ahead of the curve in the AI space since launching its Artificial Design Intelligence (ADI) in 2016. Today, Wix Studio AI  takes things even further with an impressive suite of integrated features that help web creators shift time from repetitive tasks to real design thinking. As Roy explains, “We’re not building AI for the sake of it—we’re building it to solve actual pain points. Every AI tool in Wix Studio is designed to give creators more space to focus on strategy, storytelling and standout design.” First up: responsive AI. This built-in tool automatically optimizes your layouts across breakpoints with a single click—making it simple to create responsive designs fast. You can easily adjust element behavior and fine-tune layouts for even the most complex projects. Another standout is the visual sitemap tool, which accelerates the site-planning phase. It acts as a built-in wireframe generator , creating tailored frameworks packed with business solutions so you can jump straight into the design stage. Wix Studio also includes an AI code assistant that writes custom scripts, debugs issues and helps retrieve product info in seconds. On the content side, AI powers CMS collection content, AI meta tag creation and a built-in AI text generator. Inside the editor, you can also use AI to create custom visuals, like images and short-form video trailers. It’s clear that Wix Studio AI isn’t just a one-off feature—it’s a core part of the platform. And with ongoing innovations from the Wix AI Labs, designers can expect new time-saving tools to roll out regularly. Over on WordPress, the primary native AI integration is the Jetpack AI Assistant. Available from the editor, it supports content creation, translation, proofreading, image generation and SEO tasks. WordPress also includes an AI website builder , which lets you create blogs, portfolios and service websites by inputting prompts. However, AI support for eCommerce or complex integrations is limited—you’ll need to add those manually after the build. Beyond Jetpack, most WordPress AI functionality comes from third-party plugins. While this gives users a wider variety of tools to choose from, it can also introduce more setup steps, more updates to manage and more variability in quality. Bottom line:  Wix Studio’s native AI features—from wireframe generator to AI code assistant—are tightly integrated and purpose-built to help agencies move faster. WordPress offers solid tools via Jetpack and third-party plugins, but that flexibility can also mean more time spent managing tools, not designing. "Designing websites is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content For agencies and freelancers managing multiple sites or high-volume content, scalability isn’t just a perk—it’s essential. The right tools let you streamline workflows, scale content effortlessly and deliver faster, without sacrificing design quality or brand consistency. Wix Studio is built for scale from the ground up. The Wix Studio CMS  is a no-code content management system that uses repeaters and dynamic content  to dramatically reduce repetitive work. Design a single page layout, then populate hundreds (or thousands) of pages with structured data—think product catalogs, portfolios or team directories—without starting from scratch each time. Roy emphasizes, “Scaling a site shouldn’t mean scaling your workload. We built Wix Studio CMS to help teams deliver at volume—without trading away time or quality.” You can also save and reuse custom assets like sections, components and templates. Site-wide styles let you define global rules for spacing, typography and color—making it easy to stay on-brand across every client project. WordPress, also a CMS at its core, gives creators a flexible toolkit to manage dynamic content. You can use custom post types, taxonomies and the “Query Loop Block” to automate how content displays and updates across your site. Like Wix Studio, WordPress offers global styling options—but for more advanced content controls, you’ll likely need to rely on third-party plugins like ACF, Editorial Calendar or WP All Import. Bottom line:  The Wix Studio CMS is purpose-built for no-code scalability, offering dynamic pages, reusable design assets and global styling that make it easier to grow without adding overhead. WordPress offers strong CMS flexibility and plugin support, but it often comes with more manual setup and ongoing maintenance. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Managing multiple projects, clients and team members can be a juggling act—but with the right tools, it doesn’t have to be chaotic. Wix Studio management tools  are built to streamline collaboration and client communication, helping you and your team stay aligned no matter how complex the project is. Roy notes, “For agencies juggling multiple clients, the last thing you need is a patchwork of tools. Wix Studio pulls everything into one centralized workspace, making client management and project collaboration seamless.” Wix Studio provides a centralized workspace that gives you a 360-view of all your projects—from managing client feedback and support tickets to controlling subscriptions and billing, everything is in one place. This all-in-one approach keeps projects organized and makes it easy to track progress. Native CRM tools offer even more convenience—think customizable, recurring invoices, automated monthly reports and client kits to ensure smooth handovers. Plus, you can manage all of your client’s information within the workspace, so everyone is on the same page at all times. When it comes to collaboration, Wix Studio offers custom roles and permissions, allowing you to define exactly who has access to what. This is ideal for cross-functional teams working together. With features like content mode, clients can easily update text without disrupting the design, keeping your creative process intact. And for real-time collaboration, Wix Studio lets you request feedback directly on the platform and organize comments by status. It also supports side-by-side creation, so your team can design, code and edit simultaneously, speeding up project timelines. WordPress also offers tools for client and team management, including user roles, permissions and access controls. However, to match Wix Studio’s all-in-one capabilities, you’ll likely need to add third-party plugins. For instance, creating custom roles isn’t natively supported on WordPress. For team collaboration, WordPress offers a comment system with mentions, a site activity log and basic editorial tools like drafts and preview links. The platform also has some multi-site management capabilities, but when it comes to client management, WordPress falls short. You’ll need additional plugins (like those from WooCommerce) to integrate more advanced client management and CRM features, which means extra setup and maintenance. Bottom line:  While both platforms offer client and team management features, Wix Studio’s native management tools give you a more streamlined, all-in-one solution for collaboration, with real-time feedback and integrated CRM features. WordPress, on the other hand, requires additional plugins to achieve the same level of functionality. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio 06. Ecommerce For agencies, the ability to efficiently build, manage and scale online stores isn’t optional—it’s core to the job. Whether you're helping clients open their first shop or scale up their digital presence, both Wix Studio eCommerce  and WordPress have powerful capabilities. Let’s take a closer look at how they compare when it comes to making an online store  and managing its day-to-day. With Wix Studio eCommerce, it’s easy to create visually compelling storefronts and a seamless shopping experience. After locking in the design within the editor, you can generate tailored product descriptions with AI, customize the checkout flow to match the brand and optimize every step of the buyer journey. Roy explains, “Website creators don’t have time to stitch together eCommerce solutions—they need a platform that just works out of the box. That’s exactly what we built with Wix Studio eCommerce: something powerful, scalable and ready from day one.” On the payment side, Wix Payments  is the platform’s native payment solution. It’s fully integrated and lets your clients accept major credit cards, Apple Pay and more—without needing to connect an external processor. If your clients need additional options, Wix Studio also supports 80+ global payment solutions , including popular BNPL providers like Klarna. Sales channels are covered, too. You can easily sync your clients' stores with Amazon, eBay, Google, Facebook and Instagram to reach millions of shoppers. And all store activity—from inventory and orders to returns and refunds—is managed from a single dashboard. To help drive conversions, Wix Studio comes with advanced built-in tools like abandoned cart recovery, discount creation, automated email marketing, gift cards, preorder support and customer reviews. Thanks to its multi-vertical cart, visitors can buy products and book services in one smooth checkout. If your clients are selling globally, you’re covered there too. Wix Studio supports automated currency conversion, tax handling and multi-language translation—making it easier to manage international stores without extra tools. Now let’s talk WordPress. Since eCommerce features aren’t included out of the box, WordPress recommends using its Commerce plan, which bundles in the WooCommerce plugin. WooCommerce offers customization options for storefronts and checkout experiences. It supports essential online store functions like inventory tracking, customer reviews, shipping configuration, gift cards and abandoned cart emails. It also supports integration with 60+ payment providers globally. Like Wix Studio, WooCommerce connects with Facebook, Instagram and Google—but syncing with marketplaces like Amazon or eBay usually requires additional third-party plugins or manual configurations. Global selling is also possible via WooCommerce, with features for handling taxes, currencies and site translations—but again, you may need plugins to achieve full functionality. Bottom line:  Both platforms offer strong eCommerce capabilities, but if you want a streamlined setup with native tools and fewer third-party dependencies, Wix Studio eCommerce stands out. With everything from Wix Payments to marketplace sync built right in, it’s a scalable, efficient way to support clients in how to sell online —and grow their business from day one. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing Launching a business-ready website is step one. But for your clients to see real ROI , their sites need to be found —and convert. That’s where solid SEO and marketing tools come in. Let’s take a look at how Wix Studio and WordPress compare in this space. Wix Studio SEO  is built for speed and scalability. Whether you're managing one site or 50, you’ll find it easy to deliver best-practice SEO across the board. Key SEO features  include autogenerated structured data markup for product pages, so they can show up in search results with rich snippets. You’ve also got a powerful combo of automation and control—bulk 301 redirects, autogenerated XML sitemaps, customizable robots.txt files and the ability to edit SEO settings by page type or across multiple pages in one go. Roy shares, “We know SEO is make-or-break for agencies. That’s why we’ve built Wix Studio to handle the heavy lifting—so creators can focus on strategy instead of jumping between tools.” Add in Wix Studio’s infrastructure-level integration with Google Search Console, and your clients can benefit from near-instant indexing and deeper search performance insights—all without additional setup. If you’re looking to start a blog  or advise clients on how to start a blog , Wix Studio makes it easy. Dynamic content capabilities and a native CMS allow you to scale content-driven sites with ease. And for advanced guidance, you can always refer to the Wix SEO Hub , which offers up-to-date strategies, tutorials and expert tips—another reason why Wix Studio is among the best website builders for SEO . On the marketing side, Wix Studio is packed with built-in tools like email marketing , lead capture forms and social media integrations. It also offers AI-powered Google Ads generation to help your clients get found faster. And with full-funnel data built in, you can see how users engage—from the first click to conversion. Need deeper insights? You’ve got native support for Google Analytics, Google Tag Manager and Meta Pixel. You can also schedule automated reports for clients, so they’re always in the loop—without eating up your time. As for WordPress, it offers strong SEO control, but with more reliance on plugins. You get technical essentials like XML sitemaps and optimized robots.txt files, but structured data for product pages typically requires schema plugins. For advanced optimizations like bulk redirects or permalink customization, plugins like Yoast SEO or Rank Math are your go-tos. WordPress also supports email marketing through plugins like Mailchimp, and has options for lead capture, social media integrations and Google Ads. Like Wix Studio, it integrates with Google Search Console, Google Analytics, Tag Manager and Meta Pixel for performance tracking. Client reporting is available but generally requires third-party tools. Bottom line:  If you're looking for a streamlined setup with powerful native SEO features and marketing tools that scale, Wix Studio SEO delivers. Everything is built in, so you can spend more time on growth and less on maintenance. WordPress gives you flexibility through plugins, but managing those can require more hands-on work—especially when you're scaling. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins A flexible platform that supports apps, integrations and plugins is a must-have for website creators building tailored experiences for every client. But while flexibility is essential, too much reliance on third-party add-ons can result in “plugin bloat”—which can slow load times, cause update conflicts and increase maintenance overhead. Wix Studio strikes a strong balance. It comes with a wide range of native, auto-maintaining integrations with some of the industry’s top tools across comms, social, sales and Wix Studio marketing integrations . These built-in solutions reduce friction and give you more control over the final product. As Roy explains, “We want creators to spend less time worrying about what might break and more time focused on what they’re building. That’s why we’ve prioritized native, scalable integrations inside Studio.” Need more customization? The Wix App Market  has your back, with over 500 vetted business tools built to integrate seamlessly with Studio sites. From lead gen and booking systems to analytics dashboards, every app is optimized to work smoothly within the Studio ecosystem. There are also standout tools that speed up workflows for agencies. For example, the Figma to Wix Studio plugin allows you to turn Figma designs into fully responsive websites with a single click—an absolute game-changer for design-first teams. Another gem is the Lottie animations widget, which lets you effortlessly add lightweight, vector-based motion graphics straight from the editor. Over on WordPress, plugins are the name of the game. With a directory boasting more than 59,000 free options, it's arguably one of the most customizable platforms around. This extensive ecosystem gives agencies the flexibility to build highly specific client solutions. However, most of these extensions are third-party, which means updates and compatibility require hands-on management. While WordPress does offer native integrations with essential tools like Google Analytics, you’ll often need additional plugins for the same breadth of functionality offered natively on Wix Studio. Bottom line: Wix Studio delivers a tightly integrated app and plugin experience, with native solutions and the curated Wix App Market making it easy to scale without compromising site performance. WordPress gives you more variety via its vast plugin library, but managing that freedom often calls for more technical oversight. Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps , explore Wix marketing integrations  or dive straight into our guide to build Wix apps  that scale your business. 09. Native functionality and dev tools Savvy clients aren’t just after a slick-looking site—they want robust, industry-specific solutions they can actually run their business on. That’s why professional creators need a platform with both built-in functionality and the flexibility to go custom when needed. Wix Studio delivers on bo th fronts. It empowers Wix Studio developers to build launch-ready businesses with a suite of native tools made specifically for real-world use cases—think bookings, events, restaurants and beyond. These Wix Studio business solutions work straight out of the box, helping you get to market faster with less setup. As Roy often points out, this is one of Studio’s biggest differentiators: “Creators aren’t forced to choose between speed and power—we’ve built the tools so they can have both.” For projects that call for something totally custom, Wix Studio offers a dev-first ecosystem with serious flexibility. Choose your coding environment—whether that’s online in Wix’s VS Code-based IDE or locally via GitHub integration. Extend business logic using hundreds of open APIs, and streamline your workflow with Wix Blocks , which lets you develop reusable apps and sell them in the Wix App Market. On the WordPress side, while it doesn’t offer native, full-stack business solutions like Wix Studio, it provides the foundations to build them. The open-source nature of WordPress gives developers the freedom to extend functionality using custom code and APIs. Devs also benefit from tools like a comprehensive code reference, a command-line interface (WP-CLI) and support for various version control systems and local dev environments. One key difference: WordPress doesn’t natively support app development and distribution like Wix Studio does through Wix Blocks. However, developers can build and sell WordPress plugins that act similarly by expanding site capabilities. Bottom line:  If you’re looking for a head start with launch-ready, industry-specific functionality, Wix Studio’s native business solutions are a game-changer. And when it comes to flexibility, both platforms give developers the tools to build whatever they can imagine—just with very different levels of out-of-the-box support. 10. Enterprise and large-scale solutions Almost every web creator has that one household name they dream of working with. But when that call comes through, you need to be sure your website builder can handle the complexity and scale of the job. Wix Studio Enterprise  is designed with flexibility to meet the needs of businesses of all sizes, from scaling startups to multinational corporations. It includes advanced multi-site management capabilities with account, group or site-level tiering, as well as tools that make scaling site creation a breeze. You’ll have access to company-branded templates, libraries of reusable assets and custom funnels so that any team member can deploy on-brand, functional sites with ease. Additionally, it provides 24/7 dedicated support, enhanced security and the flexible storage options that larger businesses require. As Roy puts it, “When enterprise clients come on board, the priority is seamless scalability without compromise—and Wix Studio delivers that by integrating everything from security to site creation into one platform.” On the WordPress side, the platform offers flexibility through its VIP and Enterprise plans. Much like Wix Studio, WordPress helps businesses manage multiple sites from one central dashboard while maintaining consistent branding across all platforms. The modular, block-based creation process ensures that design governance remains intact. However, WordPress shines in terms of bespoke capabilities—its open-source nature allows for tailored plugins, themes and custom functionality, which makes it a strong choice for enterprises with highly specific needs. WordPress also provides enterprise-level security, unlimited storage and priority support from dedicated account managers. Bottom line:  Both platforms cater to large brands and complex projects, offering robust, scalable solutions. Wix Studio’s enterprise tools are particularly suited for businesses looking for a seamless, all-in-one solution, while WordPress provides a highly customizable environment ideal for enterprises with unique requirements. 11. Support and community H aving a community of like-minded creators to lean on—and learn from—is priceless. So, how do Wix Studio and WordPress stack up in this area? Whether you're looking for web creation tips, inspiration or just a place to connect with people who truly understand your day-to-day, Wix Studio has you covered. The platform boasts a super vibrant community that’s both in-person and online. From frequent meetups to live webinars, a lively Discord and the Studio Forum, there’s no shortage of ways to engage with fellow creators. Plus, with dedicated community leaders fostering collaboration, you’ll always have a network to lean on. Roy emphasizes that “Wix Studio’s community isn’t just about connecting—it’s about growing together, sharing experiences and empowering each other to take on bigger projects.” If skill enrichment is what you’re after, Wix Studio Academy  offers a treasure trove of expert-led video tutorials, sandboxes, courses and expert-approved certifications designed to help you level up your skills. And if you ever need some personalized assistance, there's 24/7 customer care, as well as a built-in AI chat feature to help you out directly from any site. Don’t forget about the Wix Studio Partner Program , which can connect you with valuable business opportunities and support, whether you're an agency, freelancer or developer. On the other hand, WordPress has a vast and active ecosystem with an official WordPress Support Forum that’s a great place to seek help, exchange ideas and connect with fellow creators. WordPress also organizes global events like WordCamp, where you can network and learn from experts in the field. For growing your skills, WordPress offers plenty of documentation, guides and best practices. Plus, WordPress.tv hosts a large library of video tutorials and conference talks that cater to all skill levels. However, if you're looking for an official certification to validate your skills and stand out in the marketplace, WordPress lacks this feature. There's no formal certification process, so your expertise might not carry the same weight in the eyes of potential clients. When it comes to support, WordPress provides AI chat and 24/7 customer care for paid plan users—although free users don’t have access to these services. Bottom line:  Both Wix Studio and WordPress offer strong communities and learning resources for web creators, but Wix Studio stands out as the obvious choice for anyone looking to advance their career or differentiate themselves in the market with industry-recognized certifications. 12. Pricing Cost plays a big role in choosing the right website platform for your needs. With Wix Studio, you get five flexible pricing options, ranging from a free plan to an enterprise-level solution. You can opt for monthly or yearly payments and every plan includes a 14-day money-back guarantee, so you can try it out with zero risk. Here’s a breakdown of Wix Studio's annual pricing plans: Free  ($0/month): Create and publish sites with a branded subdomain. Basic  ($19/month): Build online brands with a custom domain. Standard  ($27/month): Accept online payments. Plus  ($34/month): Capture leads and boost sales. Elite  ($159/month): Scale business growth. Enterprise  (price upon request): Site management for large-scale businesses. *Prices displayed are for U.S. customers. As Roy points out, “Pricing clarity can be a dealmaker for agencies. With Wix Studio, you don’t have to play a guessing game—the value of each tier is crystal clear, and it’s built to support how agencies actually operate.” WordPress offers a lot of pricing flexibility but can be more complex to navigate, especially when it comes to choosing your own hosting provider. With so many hosting options out there—each with its own pros and cons—it can be tough to find the best choice. For simplicity’s sake, let’s focus on the WordPress plans that come with native hosting. It's also worth mentioning that unlike Wix Studio , most WordPress  plans (except the Automattic one) aren't specifically designed with agencies in mind. Many of the plans are more suited for DIY users, so they might not provide the functionality you need to scale and manage multiple sites for clients. Like Wix Studio , WordPress  gives you the option to pay monthly or annually. If you’re not completely satisfied with your monthly plan, WordPress offers a 7-day refund window, and for yearly plans, you have 14 days to request a refund. Here’s a breakdown of WordPress's annual pricing plans: Free  ($0/month): Basic blogging features and branded subdomain. Personal  ($4/month): Professional blogging features and custom domain. Premium  ($8/month): Advanced design tools for creators. Business  ($25/month): Full customization for businesses. Commerce  ($45/month): Complete solution for online stores. Automattic for Agencies  (price upon request): For agencies managing six or more sites. *Prices displayed are for U.S. customers. Bottom line:  If you value simplicity and predictable pricing, Wix Studio stands out as the more straightforward choice. Its clear, all-inclusive pricing is specifically designed for agencies and enterprises that need to build and manage multiple sites. On the other hand, if you're considering the WordPress Automattic plan, be prepared to reach out to WordPress directly to discuss your specific needs and get a personalized quote. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow   | Wix Studio vs. Duda Wix Studio vs. WordPress at a glance Feature Wix Studio WordPress Infrastructure Robust performance with 99.99% uptime, multi-cloud hosting, global CDN and enterprise-grade security. Varies depending on the hosting provider you choose. Design flexibility Fully responsive editor, no-code animations, built-in Web GL effects, custom CSS, intuitive layout tools and customizable templates. Block editor, customizable themes, built-in animations and custom CSS. Plugins required for advanced motion like WEBGL effects. AI features Responsive AI, sitemap generator, code assistant, text, image and meta tag creator, CMS collections, chatbot. Jetpack AI Assistant for content creation, image generation and SEO recommendations. Scalability & CMS No-code CMS, dynamic pages, reusable assets and shareable design libraries, global design settings for maintaining brand consistency. A CMS by design, with custom post types and taxonomies, dynamic content, reusable content blocks and global design styles. Collaboration Custom roles and permissions, concurrent editing, real-time feedback, on-canvas tagging and comment filtering by status, plus native CRM tools. Built-in comment system with mentions. Limited CRM tools, creation of custom roles and permissions require plugins. Ecommerce Built-in eCommerce solution with omnichannel capabilities, suite of customer incentives and seamless support for global selling. Built-in tools allow for SEO customization but third-party plugins are required for more advanced control and scalability. Plugins are also recommended for advanced marketing features. SEO & marketing Best-in-class defaults and hyper-efficient tools for customizing advanced SEO settings at scale. Suite of native marketing tools and integrations. Built-in tools allow for SEO customization, but third-party plugins are required for advanced control and scalability. Plugins are also recommended for advanced marketing features. Wix Studio vs. WordPress: the final verdict Both Wix Studio and WordPress bring a lot to the table—but the best choice depends on how you work, who you work with and what you need to deliver. If you're an agency, freelancer or enterprise team looking for an all-in-one platform that combines creative freedom with speed, scale and full-stack business functionality, Wix Studio is hard to beat. It's designed to help you move fast without compromising on quality, with native tools that support every part of the client journey—from concept to conversion. As Roy says, “You don’t just get a website builder with Wix Studio—you get a full business toolkit that’s purpose-built for professionals. Everything’s under one roof, so you’re not losing time jumping between platforms or patching together solutions.” On the other hand, WordPress is a solid choice for creators who prefer to self-host and customize every detail. Its massive plugin ecosystem gives you tons of flexibility—but that also means more moving parts. You’ll need to weigh whether you’re ready to manage plugin updates, compatibility issues and hands-on maintenance as your projects scale. Now that you’ve got the full picture, the best next step is to explore Wix Studio for yourself. See what it’s like to design, develop and deliver with everything built in—and decide if it’s the right fit for how you  want to work. Editor’s note: all pricing and information are current as of 04/21/2025. Wix Studio vs. WordPress FAQ Is Wix Studio better than WordPress? It depends on your needs. Wix Studio offers a streamlined, all-in-one solution built for speed, scale and collaboration—ideal for agencies and freelancers. WordPress provides more flexibility through its open-source setup but often requires more hands-on maintenance. The better platform is the one that fits your workflow best. Does Wix Studio work with WordPress? No, Wix Studio and WordPress do not natively integrate with each other. They are separate website-building platforms with different ecosystems, hosting environments and content management systems. However, there are workarounds depending on what you're trying to achieve. For example, you can connect workflows using third-party tools or you can migrate sites from one platform to another. Should I switch from WordPress to Wix Studio? If you’re looking for a more streamlined, maintenance-free experience—especially when managing multiple sites—Wix Studio could be a strong fit. It combines design freedom with built-in business tools, so you can move faster without relying on plugins. But if your current WordPress setup works well and you need deep customization, sticking with it might make sense. Consider what matters more to your workflow: simplicity or full-code flexibility. What's the difference between Wix Studio and WordPress? Wix Studio is the all-in-one website creation and client management platform built for agencies and enterprises. WordPress is a self-hosted, open-source publishing platform known for its CMS and extensive plugin ecosystem. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix Studio free? Yes, you can build and publish a site on Wix Studio for free. Your site will include Wix branding and use a Wix-provided domain (e.g., yoursite.wixstudio.io). To connect a custom domain, remove branding or access advanced features like payments and expanded CMS limits, you’ll need to upgrade to a premium plan. ​ Is Wix Studio better than Wix? Wix Studio isn’t necessarily better  than Wix—it’s just built for a different type of user. If you’re an agency, freelancer or advanced creator managing multiple projects, Wix Studio offers more flexibility, design control and developer-friendly tools. For individuals or small businesses creating a single site, Wix is often the simpler, more beginner-friendly option. It really depends on your needs and how hands-on you want to be.

Every successful eCommerce website needs easy, secure ways for customers to pay. With Wix, you can accept online payments using  80+ trusted payment gateways worldwide . You can rest assured that transactions happen safely under your watch, and that your customers have multiple ways to pay for purchases on your site. Follow this guide to learn how to accept secure online payments on Wix.  Need a secure platform for getting your business online? Build an eCommerce website  with Wix.  How to accept online payments with Wix  Find the right online payment gateway Set up Wix Payments Accept in-person payments Manage your payments 01. Find the right online payment gateway To facilitate any transaction online, you need to connect at least one payment gateway  to your website. But before we dive in, make sure you know the difference between payment gateway and methods: Payment gateways (a.k.a. “payment service provider” or “payment processor”) are the pieces of tech that transfer payment information between your buyer and your business. They are responsible for securely transmitting payment data (like credit card details) to your bank account so you can get paid. Payment methods  (a.k.a. “payment options”) are the way your customers pay for your products or services. There’s a variety of payment methods out there, including cash, debit/credit cards, digital wallets (like Apple Pay, PayPal and Google Pay), bank transfers, local payment methods and more. Keep in mind that available payment methods depend on your location and payment provider. When  choosing a payment gateway , consider the payment methods they support. In many cases, a payment gateway supports more than one payment method—and it’s generally considered best practice to give customers multiple payment options at checkout.  Payment gateways vary by location and support different business types. The following are some of the most popular  online payment solutions  available on Wix for U.S.-based  small business owners : Wix Payments : Wix Payments is our own payment provider and the most efficient way to accept payments on Wix. You can accept online payments without setting up a third-party platform and manage your entire business—payments, inventory and much more—right from your Wix dashboard. Wix merchants in the U.S. and Canada can also  sell online  and in person using Wix Point of Sale  (POS). PayPal : PayPal is a digital wallet that accesses money from a debit or credit card. In the U.S. and other select countries, customers can opt into PayPal’s buy now, pay later program. U.S. customers can also access their Venmo accounts during a mobile PayPal checkout.  Stripe :  Stripe supports over 135 currencies, making it a popular choice if you’re appealing to a global customer base. Like the other payment providers mentioned in this list, you can offer a wide range of payment options through Stripe.  Square :  Square supports both in-person payments (via its POS, mobile app or tap-to-pay tech) and online transactions. Square’s omnichannel capabilities, as well as its flat-free pricing structure (among other benefits), are some of the top reasons why sellers gravitate towards this platform.  Buy Now, Pay Later (BNPL) solutions: Popular BNPL solutions like Affirm, Afterpay, Klarna, Clearpay and Sezzle allow you to get paid in full while letting your customers split their costs into affordable payments over time.  Altogether, Wix supports 80+ third-party payment providers so this list only scratches the surface. It’s worth noting that many users find it most convenient to start with Wix Payments, then enable other providers as needed.  Before integrating any gateway, review its terms and conditions in depth. Take note of anything that can impact your business and profit, including the setup process, transaction fees, supported products/services and information required to verify your account. 02. Set up Wix Payments Streamline your business with our proprietary payment solution,  Wix Payments . Accept debit/credit cards and other popular payment methods, like Apple/Google Pay, Affirm, Afterpay, Klarna and tap to pay. Wix Payments additionally lets you manage everything in one place—from online and in-person payments to orders, bookings, events, services, classes, subscriptions and more.  To create your Wix Payments account , follow these steps: Check that your product and service is supported. Make sure that Wix Payments is available in your region and that you’re not selling any  prohibited products or services .  Connect Wix Payments.  Follow Wix Payments checklist  and navigate to “Getting Paid” then “Connect & Setup” in your site dashboard. Hit “Connect Payment Method” to select “Accept Credit/Debit Cards with Wix.” Choose your payment methods. From the list that pops up, click on the payment methods you want to offer your customers. Complete account setup. If you’re not already subscribed to a paid plan that supports online payments, you’ll have to upgrade your plan to complete setup and receive payments. Upgrade your site, then go to “Settings” > “Accept Payments.” Fill in your business and bank account info to set up your account. Accept payments instantly.  Note: you can start taking online payments from customers as soon as you connect Wix Payments, but you’ll need to complete account setup to get paid (i.e., receive payouts). Get paid. Once you’ve submitted your information and gotten approved, you’re good to go. Your money can now be sent directly to your bank account. 03. Accept in-person payments If you own a physical storefront or play to sell on the go, make sure you have a payment system set up.  You can choose to install hardware—such as a stationary register or dashboard card reader that connects to your laptop—in your store and/or use a wireless option—like a mobile card reader or app—for on-the-go sales.  Wix supports all of these options with solutions for:  Point of sale (POS):  Sell online and in person with  Wix POS . Manage your multichannel inventory, sales, orders, payments, payouts, customer profiles, analytics and more. You can also integrate Square and SumUp POS with Wix.  Manual payments:  Allow customers to make a purchase on your site and pay in person with cash. Simply  connect manual payments  at checkout and add instructions so your customers know how to pay you offline. Pay via a link:  If a customer prefers to pay securely via your site, send them a branded invoice with how much they need to pay. Wix Invoices  lets you include direct links to products for faster checkout. Related reading: How much does a POS system cost? 04. Manage your payments We’ll venture a guess and say that when it comes to payment management, most businesses are well past manual spreadsheets. Simplify how you manage your business even more with Wix’s all-in-one dashboard. You’ll be able to review every purchase made on your site, regardless of the payment provider or method. Plus, you’ll get an overview of your payment activity, including gross income and number of successful payments. For each transaction, you’ll see the date, customer name, products/services purchased, payment method, amount due and payment status. You can download the entire spreadsheet as a CSV file to conveniently manage your business offline. If you choose Wix Payments as your payment gateway when  starting a business , you’ll be able to manage your payments and payouts in one place. You can additionally monitor and handle refunds and chargebacks from the same spot. Refund your customers directly from your dashboard, and track and dispute your chargebacks with our built-in tool. Different types of online payment methods Online payment methods offer convenience, security and efficiency. There are various ways that customers choose to pay online, including:  Credit cards : Credit cards are one of the most widely accepted online payment methods, allowing customers to make purchases using their credit line. Credit card transactions offer protection against payment fraud, meant to safeguard both businesses and cardholders. Debit cards:  Debit cards are linked to a customer's bank account, enabling them to make purchases directly from their available funds. Debit card transactions are processed immediately and thereby reduce the risk of fraud compared to credit cards. Electronic wallets (e-wallets):  E-wallets, such as PayPal, Venmo, Google Pay and Apple Pay, provide a secure platform for storing and transferring funds. Customers can link their bank accounts or credit cards to their e-wallets to make online payments. Mobile payments: Mobile payment solutions like Google Pay and Apple Pay let customers pay for purchases using their smartphones. These methods utilize near-field communication (NFC) technology for tap-to-pay and contactless payments. Automatic clearing house (ACH) payments: ACH payments are electronic bank-to-bank transfers processed through the ACH network in the U.S. They are typically used for subscription payments, large transactions or recurring billing because of their lower transaction fees and secure processing. Bank transfers:  Bank transfers involve transferring funds directly from a customer's bank account to a merchant's account. This method is often used for larger transactions or when other payment options are unavailable; while usually faster than ACH payments, bank transfers tend to be more expensive. Buy now, pay later (BNPL):  BNPL services allow customers to make purchases and spread out the payments over time. This method is gaining popularity due to its flexibility and affordability. Cryptocurrencies: Cryptocurrencies, like Bitcoin and Ethereum, are emerging as an alternative online payment method. While still in their early stages of adoption, cryptocurrencies offer decentralized and secure transactions. Selling in person too?  Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Why online payments are a must for modern businesses: 8 core benefits  Taking payments online comes with a lot of perks. Some benefits may be more obvious than others—but as food for thought, here are some perks you should remain mindful of:  Convenience for customers : Online payments let your customers make purchases from anywhere, anytime using their preferred devices, eliminating the need to carry cash or visit physical stores. Flexibility and scalability:  By accommodating various payment methods—including credit cards, debit cards, e-wallets and mobile payments—your business can cater to more customer preferences, plus potentially gain a competitive edge.  Faster payment processing:  You can receive payments almost instantaneously through online transactions. This, in turn, can accelerate cash flow and streamline administrative tasks. Reduced costs: You no longer have to handle physical cash, checks or credit cards, saving your business money on processing fees, bank charges and fraud prevention costs.  Enhanced security:  Reputable online payment gateways, such as Wix Payments, employ advanced security measures to protect both your business’s and your customers' financial information. These measures include data encryption, fraud detection and tokenization, which protects sensitive data from unauthorized access. Global reach: Accepting online payments opens you up to a global customer base. To state the obvious, this can boost your sales, revenue and market share. Valuable customer data: Online payment transactions can give you insight into your customers’ purchasing patterns, preferences and demographic information. This data can be used to tailor your marketing campaigns and engage customers more intelligently.  Real-time sales tracking: Track sales in real time and make more immediate and informed decisions around inventory management, staffing and marketing strategies.

Get started with Dropshipping  today → Building a successful online business is a journey ripe with both challenges and rewards. From the initial step of building an eCommerce website  to everything that goes into managing and scaling your business, the ‘to-do’ list for entrepreneurs can feel endless.  Among these tasks, establishing easy and secure payment methods for your customers stands out as essential—at the end of the day, your business relies on it. And, let’s be honest: getting yourself paid is one of the fun parts of running a business.  However, navigating the world of eCommerce  payment processing can be complex and overwhelming, especially if you're new to the game. In this guide we’ve put together the essential information you need to help you make informed decisions when  starting a business online , as well as a list of the best  online payment solutions to optimize your payment setup for success. Read also: Discount payment strategies What is eCommerce payment processing? Ecommerce payment processing is the system that enables your online store website  to accept and manage payments. It involves the secure transmission of payment data between customers, merchants and payment service providers. There are many steps that occur behind the scenes as a part of payment processing on an  eCommerce website . When a customer makes a purchase from your site, the process begins when they select the payment method they’d like to use.  Want to expand your business and reach new customers online? Check out our guide on the Wix blog: What is an eCommerce Website . Common eCommerce payment methods We’ll start here by taking a look at common payment methods for eCommerce businesses. Credit and debit cards Credit and debit cards remain the most popular payment option for online purchases. When customers buy from your store, your payment processor contacts the card issuer (ex: Visa, Mastercard or American Express) for authorization. The funds are transferred to your bank account when they’ve been approved.  Mobile payments  Mobile payments describe any kind of payment made from a mobile device. As online shopping moves increasingly towards a mobile-first market, payments made from smartphones continue to grow in popularity. Mobile payments include payments made through digital wallets such as Apple Pay and Samsung Pay, peer-to-peer payments through apps like Zelle and Venmo, SMS payments and payments completed by credit card on a mobile browser.  Point of sale  Point-of-sale systems (POS) allow you to accept payments in person. Even if your business is online first, you may use a POS system if you sell services or events over the phone, at pop-up events or to charge for products that are not listed on your online catalog. Like all payment processing options there is a range in POS system costs , as well as their capacity to integrate with your business. Some point-of-sale systems, like Wix POS, can be connected to your online store so you can manage all of your sales and inventory from one, unified place.    Alternative payment methods Digital wallets store credit or debit card information on phones, computers and compatible devices like smartwatches. Digital wallets like PayPal, Apple Pay and Google Pay enable purchases with the press of a button and can be used for both online and offline payments. Because customers have already input their payment information, using a digital wallet offers customers a trusted, expedited purchase experience.  Buy now pay later Buy now, pay later (BNPL) options offer your customers the ability to split the cost of their purchase into affordable payments over time, while you get paid in full at the time of purchase. Popular BNPL solutions include Affirm, Afterpay, Sezzle and more. Bank transfers Bank transfers, or Automated Clearing House (ACH) payments, allow customers to transfer funds directly from their bank account to your business account using online banking services. Bank transfers are often used for B2B transactions and offer a secure and reliable way for merchants to receive payments without the need for intermediaries.  Digital currencies  Digital currencies, or Cryptocurrencies, can be used as an alternative payment method to traditional tender. These digital assets can be securely stored in a physical device called a hardware wallet or in a hot wallet, which is an online storage service that enables easier accessibility and trading. Platforms like BitPay facilitate the acceptance of digital currencies for your goods and services. Once you receive the digital currency, you can choose to keep it within their platform or convert its value into the currency of your choice and have it transferred to your merchant account. The components of eCommerce payment processing There are three essential components to eCommerce payment processing: Payment gateways Payment gateways are couriers that securely transfer payment information received on your eCommerce site through to your payment processor’s system.  Payment processors  Payment processors facilitate the authorization, processing and settlement of online payments. They work with your customer’s bank or credit card issuer to verify and authorize payments and then settle those payments into your merchant account.  Merchant accounts A merchant account is a business bank account in which you can accept payments  electronically from your customers.  How does eCommerce payment processing work? 01. Customer selects payment method During the checkout process, your customer chooses their preferred payment method from the available options provided in your store. 02. Payment collection and transmission The payment gateway securely collects your customer's payment information and sends it to the payment processor. 03. Funds verification Your payment processor verifies that your customer has sufficient funds available to complete the purchase. 04. Issuing bank authorization Your customer's bank receives the payment request and either approves or declines the transaction based on your customer's account status and available credit. 05. Transaction result notification The payment processor communicates if the transaction is approved or denied to your payment gateway, which is then displayed to your customer on your business website. 06. Funds transfer If the transaction is approved, the payment processor transfers the funds to your merchant account, completing the payment process. Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Main eCommerce payment processing methods Wix Payments  Wix’s payment solution allows you to accept debit/credit cards, Apple Pay, Tap to Pay on Android, Google Pay and other popular payment methods from your customers. Because Wix Payments is an integrated solution, you can manage all of your payments and payment-related needs from the same dashboard as you run the rest of your online business operations .  Pro-tip: Looking for more information on Wix Payments? Check out our complete guide on Wix payment processing . Square Square is a popular payment processor that broke into the market with their signature white credit card readers that can be attached to a smartphone or tablet. Square now includes a suite of tools that enable you to process both offline and online payments, sync inventory , manage payroll, track employee time and more.  Square is known for its user-friendly interface and for charging competitive per-transaction rates.  Stripe Stripe offers a fast, secure payment solution for online businesses that can process online, offline, one-time and recurring payments. Stripe supports many popular payment methods, including Google Pay, Apple Pay and Masterpass. Stripe’s suite of integrated products includes global payment options, financial management features and banking-as-a-service tools. Stripe’s API-based solution allows for extensive customization, but may require more technical knowledge than other payment processors during setup.   PayPal PayPal is one of the original players in the online payments space and continues to be a force in the eCommerce global marketplace. PayPal is both a payment processor (where customers can pay using a variety of methods stored in their digital wallet) and a personal payments platform where customers store or send money. Amazon Pay Amazon pay allows Amazon Prime customers to make purchases online using the payment and shipping information already stored in their Amazon account. For online merchants, Amazon Pay essentially outsources your check-out and payment processing. Amazon is a trusted global brand with an enormous customer base; offering Amazon Pay to your customers allows them to use a payment platform that they are familiar with which may smooth the path to purchase.  Google Pay Google Pay is a digital wallet that lets customers pay in stores with tap-to-pay function and online with pre-saved credit card, billing and shipping information. When customers select the Google Pay option, they can toggle between their saved credit cards and billing addresses. Like Amazon Pay, Google Pay is a popular choice for eCommerce payment processing that allows you as a merchant to leverage Google’s large customer base and trusted reputation. Klarna Klarna is a buy now, pay later (BNPL) solution that offers financing options to your customers while paying you in full at the time of purchase. Offering BNPL payment options can help incentivize purchases, especially if you sell high ticket items. Klarna stands out in the BNPL space because of its flexible payment terms, offering the ability for users to pay in equal, interest-free installments or in custom amounts within 30 days.  Bitpay Bitpay is a Bitcoin payment gateway that equips merchants to accept payments in Bitcoin. Bitpay accepts Bitcoin payments from users and then exchanges the value of the Bitcoin into any of the 38 currencies they support. The funds are then deposited into your merchant account.   Tips to choose your eCommerce payment processor Choosing the right eCommerce payment processor is important for customer satisfaction, and ultimately to the success of your business. With all the payment processing options on the market, you’ll want to spend some time researching which option suits the needs of your business. Here are some tips to help you compare options and find the best eCommerce payment processor for your online store:  Maintain proper security measures Computer security  should be a top priority when building a website  and evaluating payment processor options. In order to ensure your eCommerce site is safe to receive and transmit sensitive information, you’ll need an SSL , or secure sockets layer. Some hosting website  services, like Wix, include built-in SSL as part of their setup. It’s definitely something to keep in mind when you're exploring how to build a website . Further, any payment processor you choose should be PCI-compliant. PCI (Payment Card Industry Data Security Standard) is a set of standards designed to assess and maintain website security  measures. Both SSL and PCI compliance serve to protect both your customers and your business from payment fraud .  Explore globally accepted payment methods When selecting a payment processor, opt for one that supports a wide range of payment types. In addition to accepting debit and credit card payments, it's important to consider the preferred payment methods of your target audience, which can vary by country. To incentivize customers to complete their purchases, especially as you expand globally, enable popular options like Digital Wallets, Mobile Payments, ACH and more. Additionally, ensure that your chosen payment processor can calculate and apply the appropriate tariffs  and sales tax  based on the customer's location and applicable regulations. Confirm payment tokenization services for recurring payments Tokenization is a way to keep online payment info secure. When your customers make a purchase, their sensitive data gets replaced with a unique token ID, which helps protect against data theft. The same token ID can be used for recurring payments, which results in a faster checkout process for customers making repeat or recurrent purchases. Tokenization is a win-win—you can offer customers the convenience of express checkout while keeping data safer and secure.  Look for third-party app integrations Not all payment processors are built the same. While most payment processors accept a variety of payment methods you may want to offer additional options based on your business needs and the needs of your customers. Not offering your customers their preferred payment method has an opportunity cost  of potential missed sales. This is where third-party app integrations become important. By selecting a payment processor that integrates with third-party apps, you can expand the range of payment methods you accept, providing your customers with a broader choice and a more convenient shopping experience. These integrations can also help streamline your operations by automatically syncing payment data with your other business tools, such as accounting software or inventory management systems.  Check maintenance fees Payment processing isn’t free. As you compare different processing options, compare their fee structures:  interchange fees, assessment costs, monthly fees and other expenses should all factor into your cost accounting . Choose a payments partner that doesn't take a large cut out of your sales and offers a pricing model that aligns with your business needs. This may involve a flat fee plus a percentage for each transaction, a flat monthly rate or pre-negotiated transaction fees through your eCommerce platform. Ecommerce payment processing FAQ How do I choose the right payment processor for my eCommerce business? When choosing a payment processor for your eCommerce business, consider factors such as transaction fees, security features, ease of integration, customer support and compatibility with your eCommerce platform. What are the typical costs associated with payment processing? Typical costs you may encounter include transaction fees (usually a percentage of the sale plus a fixed fee), setup fees, monthly or annual fees and chargeback fees. Keep in mind that rates vary depending on the payment processor and your business type. Do all businesses qualify for a merchant account for online transactions? Not all businesses automatically qualify for a merchant account. Factors such as your business type, processing history, credit score and perceived risk can influence whether your business is approved. Which payment gateways are recommended for eCommerce websites? Popular payment gateways for your eCommerce website include PayPal, Stripe, Authorize.net , Square and Braintree. The best choice for you depends on your specific business needs and the features offered by each gateway. How does tokenization enhance payment security in eCommerce transactions? Tokenization enhances payment security by replacing your sensitive payment data with a unique, randomly generated token. This token is used for your subsequent transactions, keeping your actual payment information secure and reducing the risk of data breaches.

When starting your business , it’s crucial to choose an online payment solution that’s secure, user-friendly and reliable. Imagine, for a moment, that you’ve attracted a brand new customer to your website. After shopping, your customer heads to the checkout page with a few items in their cart. But they hesitate because your site only accepts Visa or Mastercard. This triggers other questions. Is your online payment processing secure? Can you be trusted with their credit card information? It might sound improbable, but it happens. And as a business owner, it’s essential to remember that the checkout process has the power to make or break a sale. In this article, we’ll run through some of the best payment solutions out there today. We’ll cover the expectations customers have during the final stages of ordering and how to build a checkout experience that puts your eCommerce customers at ease. Learn more: What's the best way to start an online store? What is a payment gateway? A payment gateway is a service that collects, authorizes and securely sends your customer’s payment information to the bank for processing. Think of it as your virtual cash register. Why is choosing the right payment solution important? There's plenty of evidence to say that the more flexible and streamlined your checkout process is, the more likely it is for your customers to follow through with their purchases. According to Baymard Institute , nearly 70% of online shoppers routinely abandon their carts during checkout. When asked why: 24% said that they didn’t want to create an account 18% said that they didn’t trust sharing their credit card information with the store 17% said that the checkout process was too complex 9% said that the payment methods offered were insufficient For sellers, this means a few things. For one, simplicity is key. Keep your checkout pages clean and straightforward, minimizing the number of steps it takes to complete a transaction. Secondly, offer a variety of payment options. While some customers may choose to pay with credit cards, others may prefer to use a digital wallet like PayPal. Lastly, regularly audit and analyze your checkout process. Customer expectations are constantly evolving—and aside from deciding how  to pay, your customers may have high expectations around security, pickup options, and the overall user experience.   Pro tip: Choosing the right eCommerce platform can save you from a lot of heartache. Platforms like Wix already offer the highest level of PCI compliance , plus have native solutions (like Wix Payments) that allow you to accept secure online payments  in various ways without having to hop between different channels. Top 5 online payment methods you need at checkout To start accepting online payments, you have to install at least one payment gateway on your site. This could mean activating Wix Payments, or choosing from more than 80 third-party payment gateways  that integrate with Wix.   In any case, you’ll want to empower customers to select their preferred way to pay. At minimum, make sure to support these popular payment methods: Credit and debit cards Digital wallets Buy now, pay later (BNPL) solutions 01. Credit and debit cards Card payments are the bread and butter of every eCommerce business . While dozens of payment gateways allow you to accept good-ole credit cards online, no two providers are exactly the same. Some may charge higher processing fees. Others may not support the credit cards that your customers prefer. And payout periods, supported transaction types, and other factors vary from company to company. Below is a breakdown of some of the most popular providers to consider.   Wix Payments Wix Payments  offers one of the easiest ways to accept debit and credit card payments online , especially if you manage your store on Wix. By eliminating the need for external eCommerce payment processors , Wix Payments ensures that your customers enjoy seamless checkout. They can shop and pay as they wish—without being redirected to another site. You can additionally use your Wix dashboard to manage all payments, sales, refunds, and payouts. Quickly   respond to  chargebacks  with Wix’s built-in dispute tool, or unify your in-person transactions with your online orders using Wix Point of Sale (POS) .   Wix Payments merchant fees: Credit/debit cards: 2.9% of transaction amount + $0.30 (USA and Canada) ApplePay: 2.9% of transaction amount + $0.30 (USA and Canada) Wix Payments POS: 2.6% of transaction amount No monthly fees for Payments or POS Retail Lite plan Processing fees vary by region. Learn more . Key benefits: All-in-one business solution with an integrated payment dashboard Supports various transaction types: credit/debit cards, POS, manual card entries, Apple Pay, online bank transfers, and more Accepts payment in various currencies Mobile-friendly payment interface Advanced online encryption and fraud detection   Stripe   Like Wix Payments, Stripe is able to process one-time and recurring payments. It offers its own suite of integrated products, including global payment options, financial management features, and banking-as-a-service tools.   Stripe currently accepts payments in more than 135 currencies. It also supports in-person checkout via Stripe Terminal, which includes hardware for handheld and/or countertop use.   Stripe merchant fees: Credit cards and digital wallets: 2.9% processing fee + $0.30 Digital wallets: 2.9% + $0.30 BNPL options: starting at 5.99% + $0.30 International payment methods: starting at $0.80 Stripe Terminal: 2.7% + $0.05 No monthly fees Additional fees apply  for international and manual transactions. Key benefits: Supports various transaction types: credit/debit cards, digital wallets, and BNPL solutions Robust international support (30+ languages, 135+ currencies) Mobile-friendly payment interface Competitive payment processing fees No setup or monthly fees for a standard Stripe Connect account Advanced fraud and chargeback protection Square Many small business owners  enjoy Square—which you can easily connect to your Wix site. Square accepts multiple payment methods, including all major credit cards and digital wallets. You can additionally email customers one-time or recurring invoices, set up subscriptions, and use Square’s POS solution to support your brick-and-mortar business. Fun fact: Not all payment gateways support the sale of alcohol, tobacco or similar products. But Square does.   Square merchant fees: Online payments: 2.9% processing fee + $0.30 Stripe POS: 2.6% + $0.10 Manually entered in-person payments: 3.5% + $0.15 Afterpay (online): 6% + $0.30 No monthly fees Learn more about Square processing fees  and check out our guide on POS system costs . Key benefits: Complete business banking and payment solution with an intuitive dashboard Supports various transaction types: credit/debit cards, digital wallets, and BNPL solutions Mobile-friendly payment interface Competitive payment processing fees No setup or monthly fees for a standard account Free basic card-swipe hardware for Square POS Automatic, business-day balance transfers to your bank Fewer seller restrictions   02. Digital wallets It’s estimated that 60% of people  are now comfortable leaving their homes without their wallets. One major reason why: digital wallets. By allowing customers to store their credit or debit cards on their phones (alongside their computers and other compatible devices), digital wallets have simplified the payment process for both online and offline payments. Customers can now complete a purchase with a tap of a button, bypassing several steps of the normal process. Here are several of the most popular digital wallets to be aware of. (Note: the payment gateways mentioned above are all compatible with one or several of these digital wallets, and/or you may have the option to add standalone buttons to your site, depending on your eCommerce platform.)   Apple Pay Most of us are probably familiar with this one, if only because it’s pre-installed on our iPhones. Apple Pay is now accepted by an estimated 85% of retailers in the U.S. , allowing customers to pay from a variety of devices: their iPhones, Apple Watch, Mac, or iPad. Apple promises several benefits from using its app: safe, encrypted payments; contactless payments; and easy setup. Today, Apple Pay accounts for nearly half (45.5%)  of all in-store digital wallet purchases. Apple Pay merchant fees: No fees for accepting Apple Pay, however, you’ll have to pay the regular transaction fees required by credit card issuers Key benefits: Widely used by customers and merchants alike Built-in privacy and security features Free to offer online or in-person Allows customers to pay via credit/debit card or Apple Cash   Google Pay Google Pay is supported by both iOS and Android devices. It boasts flashy features that some of its competitors lack. For example, consumers can use Google Pay to store gift cards; earn cash-back rewards; and track spending habits by linking their bank accounts, Gmail, and Google Photos together. Similarly, businesses can accept payments, track sales, and earn special rewards using the Google Pay for Business app . Google Pay has reportedly led to a  55% reduction in cart abandonment rate  for one top global retail partner. And 35% of Google Pay users that previously relied on a different payment method now prefer to use Google Pay for repeat purchases, according to a top IR500 retailer interviewed by Google. Google Pay merchant fees: No fees for accepting Google Pay, however, you’ll have to pay the regular transaction fees required by credit card issuers Key benefits: Well-known and trusted by consumers worldwide Fast and secure payment method with built-in fraud protection Lower chargeback volume than standard credit card transactions   PayPal With more than 426 million users worldwide , PayPal is considered one of the most popular digital wallets today. Thanks to widespread brand trust, PayPal converts 28% higher  at checkout when compared to other payment methods. According to the same study, PayPal is associated with a higher Net Promoter Score (NPS)—with PayPal increasing NPS by an average of eight points. You can easily connect PayPal to your Wix store  to offer your customers a variety of payment options. You have the ability to decide whether to show PayPal buttons on your product and/or cart pages. Your customers, in turn, can choose whether to pay via PayPal, PayPal Pay Later, and/or other supported methods. PayPal merchant fees: PayPal Checkout: 3.49% processing fee + fixed fee  ($0.49 for U.S. transactions) No monthly fees Learn more about PayPal’s merchant fees . Key benefits: Well-known and trusted by consumers worldwide Known to increase cart conversion rates and NPS Offers various payment options: PayPal Checkout, Pay Later, and PayPal Credit Supports cryptocurrency payments via its “ Checkout with Crypto ” feature Amazon Pay Amazon Pay references shipping and payment information stored in a shopper’s Amazon account. Any Amazon Pay purchases are protected by the company’s A-to-z Guarantee, which ensures that products are delivered in a timely and responsible manner. Amazon Pay has been linked to higher conversion rates  and order values, as well as a reduction in checkout time. Amazon Pay also supports several payment options, including deferred, split, recurring, and subscription payments. Amazon Pay merchant fees: Web/mobile transactions: 2.9% processing fee + $0.30 authorization fee Cross-border web/mobile transactions: 3.9% + $0.30 No monthly fees Amazon Pay fees  vary by region. Key benefits: Well-known and trusted by consumers worldwide Fast and secure payment method with built-in fraud protection Amazon's A-to-z Guarantee protects Amazon Pay purchases   03. Buy now, pay later (BNPL) solutions Whether you sell higher-ticket or low-ticket items, buy now, pay later (BNPL) has proven to be a welcome addition to most checkout experiences. BNPL services saw “explosive” growth after the COVID-19 pandemic, according to The Washington Post , increasing as much as 200%. Nowadays, fashion and beauty products make up 70% of pay-later transactions, The Washington Post reported. This underscores a shift towards credit-card alternatives, fueled by a growing distrust in traditional banks and credit card providers. For merchants, offering BNPL comes at a higher cost than traditional credit cards. Transaction fees average out to around 6%. However, the long-term benefits may justify the costs; pay-later solutions have been attributed to higher AOVs and repeat purchases from empowered shoppers. When deciding which BNPL services to offer, consider the appeal of each platform. Here’s a roundup of the top BNPL providers and their various benefits. Klarna Known for its customer service and user-friendly app interface, Klarna has amassed more than 150 million active users . The app has been praised for offering more flexible payment terms than other services of its kind. Klarna users can choose to pay in four equal installments (interest-free), or pay in custom amounts within 30 days. No minimum credit score is required to qualify for Klarna financing. Consumer terms of use: APR: 0% Amount due at time of purchase: 25% “Pay later” payments: four installments, due every two weeks “Slice it” payments: up to 36 equal payments, due monthly; or pay in 30 days without interest Late fee: $7 Affirm Ideal for more expensive purchases, Affirm offers loans from $50 to $17,500 and allows customers to space out their monthly payments for up to two years. Alternatively, users can choose Affirm's pay-in-four option to receive interest-free financing. Like Klarna, Affirm provides an app that empowers users to use Affirm anywhere they shop. One big bonus: Affirm does not charge any late fees. Consumer terms of use: APR: 0% for the installment plan, up to 30% for certain loan types Amount due at time of purchase: starts at $0 Pay-in-four payments: four installments, due every two weeks Other financing options: up to 36 equal payments, due monthly; other repayment terms available depending on loan type Late fee: None Afterpay Afterpay is another popular option for larger purchases, with interest-free financing on purchases from $200 to $2,000 (the latter being granted to users with good repayment histories). Afterpay allows consumers to split purchases into four installments, with the first installment due at checkout. Unlike other services, Afterpay does not require a credit check to be approved for financing. Consumer terms of use: APR: 0% Pay-in-four payments: 4 installments, due every 2 weeks Monthly payment option: six- to 12-month interest-based payment options for purchases over $400 Late fee: $8 Ready to integrate an online cart  into your website? PayPal Credit and PayPal Pay Later PayPal offers a couple of flexible payment options. PayPal Credit offers special deferred-interest financing for up to six months on purchases over $99. Minimum monthly payments must be maintained, and the purchase balance must be paid in full within six months to avoid accrued interest. By comparison, PayPal's Pay Later option works similarly to other BNPL installment options by allowing shoppers to split payments into four biweekly installments. Consumer terms of use: APR: 0% PayPal Pay Later: four installments, due every two weeks PayPal Credit: interest-free financing on purchases over $99 if paid in full within six months Late fee: None   Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Tips for selecting an online payment solution At the end of the day, you’ll want to evaluate which payment options are must-haves for your unique audience. From there, crunch the numbers and keep close watch over the impact that your checkout experience has on total sales, AOV, and customer lifetime value. In summary, here are several factors to consider when picking the right payment solutions for your business: Security : As many as 55% of consumers  list security as the most critical aspect of their online shopping experience, while nearly half also wanted security measures more prominently displayed. For the most secure encryption, look for companies that strictly adhere to PCI-compliance standards. Familiarity and reputation : Research your competitors or other sites that are popular among your target market to determine payment methods that they already use and expect. Select a reputable payment gateway to start offering those well-known options. The brand recognition will strengthen your credibility and ease your buyer’s safety concerns during checkout. Integration: How easily does your payment gateway integrate with your eCommerce platform? A fully integrated payment gateway streamlines the checkout process, while a standalone payment gateway can disrupt and slow it down (i.e., require consumers to complete additional security checks or jump to separate payment windows). Flexibility : Select a payment gateway that supports flexible payment options that align with current consumer trends and needs (e.g., following the pandemic, digital wallets and BNPL options surged in popularity). Fees : Does the online payment solution charge additional fees to use their services or to access other security features? The lowest cost isn’t always the best if security is the trade-off. Restrictions : Each payment gateway may have varying restrictions that limit the types of products or services your business can sell. Read the service agreement carefully to ensure your company operates within the provider’s guidelines. Ready to get started with Wix Payments?  Create your online store today. Online payment solutions FAQ What are the different types of online payment solutions? Payment gateways, payment processors, mobile wallets, digital currencies (cryptocurrencies), contactless payments and biometric authentication methods. What's the safest payment platform? All of the main solutions are known for the security. It's not about the safest platform, but the one that best fits your needs. Look for platforms like Wix, PayPal. They prioritize security features like PCI DSS compliance, tokenization and two-factor authentication. Ultimately, choose a platform with strong features but remember to practice good online security habits like using strong passwords and being cautious of phishing attempts. What are interchange fees? Interchange fees are the charges a payment processor pays to a card network, like Visa or Mastercard, for facilitating a credit or debit card transaction. Think of it as a commission for processing the payment. These fees are usually passed on to merchants, often in the form of a percentage of the transaction amount. What is a merchant account? A merchant account is a bank account specifically for businesses that accept credit and debit card payments. It allows merchants to process transactions and receive funds directly from card networks. Think of it as a gateway connecting your business to the world of card payments. What is a payment gateway? A payment gateway is the technology that sits between your website or point-of-sale system and the payment processor. It securely transmits customer payment information, processes transactions and provides you with the status of the payment. Think of it as the middleman that makes online payments happen.

Wix Payments is a comprehensive, integrated payment processing solution designed to simplify how businesses accept and manage payments online and in-person. As the native payment processor for the Wix website builder , it allows merchants to streamline their financial operations (to sell online ) while providing their customers with a range of flexible, secure payment options. Learn more: How to make an eCommerce website Wix Payments: an in-depth look Wix Payments offers merchants a centralized dashboard to manage all their transaction types, including product orders and subscriptions, service bookings and event tickets. This means not having to navigate multiple platforms or reconcile data from various sources, saving business owners valuable time. Its also much simpler to manage. Multiple payment types Consumers today demand flexibility in how they pay, Wix Payments delivers by supporting (according to location): Major credit and debit cards (Visa, Mastercard, American Express, Discover) Digital wallets (Apple Pay, Google Pay) PayPal and Venmo Buy Now Pay Later options (Affirm, Afterpay, Klarna, PayPal Pay Later) Tap to Pay functionality for mobile devices This variety helps reduce cart abandonment rates by giving customers a choice of preferred payment methods, leading often to higher conversion rates and sales. Seamless checkout process Because the checkout experience significantly impacts conversion rates Wix Payments allows merchants to build a seamless checkout experience that keeps customers within their online store rather than redirecting them to third-party payment providers. This continuity maintains trust and reduces friction points that could cause potential customers to abandon their purchases. Learn more: How to start an online store Simplified financial operations Efficient operations is a key benefit of Wix Payments. The platform achieves this by streamlining: Transaction processing and reconciliation Payout management (typically within 1-3 business days) Chargeback handling and dispute resolution Fraud protection through AI and rule-based systems The integration of PayPal directly into Wix Payments allows U.S. merchants to manage PayPal transactions alongside other payment types, further simplifying back-office operations and providing clearer cash flow visibility. Omnichannel sales support With Wix Point of Sale (POS) integration , businesses can create a unified ecommerce experience across online and offline channels. This omnichannel approach delivers: Synchronized inventory management Consistent customer records Consolidated sales analytics Seamless returns processing regardless of purchase channel The system automatically updates inventory levels and customer data across all sales channels, preventing overselling and improving customer service. Selling in person too?  Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Built-in security and compliance Wix Payments prioritizes security for merchants and their buyers with: PCI-DSS compliance HTTPS/TLS encryption for all transactions Advanced fraud detection tools Secure data storage These measures not only protect businesses and their customers but also help merchants avoid the complex compliance requirements they would otherwise need to manage independently. Transparent pricing Wix Payments offers straightforward pricing, typically charging: 2.9% + $0.30 per transaction for online payments in the U.S. No setup or monthly fees for merchants on Wix Core plans or higher Competitive rates for in-person transactions via Wix POS This transparent fee structure helps businesses accurately forecast costs and eliminates unpleasant surprises from hidden fees. Global availability Wix Payments is currently available in approximately 15 countries (primarily in North America and Europe) and Wix itself supports over 80 third-party payment gateways to facilitate global commerce. This allows merchants to: Accept payments in multiple currencies Choose region-specific payment methods like Giropay (Germany), iDEAL (Netherlands) or Pix (Brazil) Expand into international markets even where Wix Payments isn't directly available Business analytics Beyond processing payments, Wix Payments provides valuable analytics and reporting tools that help merchants: Identify top-selling products or services Analyze sales trends and patterns Understand customer purchasing behavior Track revenue across different sales channels These insights enable data-driven decision-making to optimize inventory, marketing strategies and business growth plans.

Turn your ideas into sales and start selling with Wix eCommerce →   Turning your t-shirt ideas into a business can be easier than you think. This allows you to focus on designs your audience will love, like funny quotes for teachers, minimalist art for designers or fan-inspired prints for pop culture enthusiasts, while your t-shirt dropshipping  provider takes care of printing , packing and shipping.  A print-on-demand t-shirt eCommerce business  is one of the more popular forms of clothing dropshipping . Dropshippng print-on-demand products and custom merch means no inventory, no upfront costs and no shipping headaches. Just your creativity reaching people around the world. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: How to sell print-on-demand t-shirts A print-on-demand t-shirt business lets you make money online by selling custom designs without managing inventory or shipping. Success comes from choosing a clear niche, creating appealing designs, building a professional store and using a POD service to handle fulfillment. Focus on marketing, quality control and customer engagement to grow your brand and sales. You'll learn: How to find a niche and create designs your audience loves How to start a website with an online store How to automate fulfillment with a POD service How to market effectively and engage customers Wix offers a comprehensive print-on-demand solution through its Printful integration , giving you everything from product sourcing and custom design to printing, shipping and order management. Learn more: What is dropshipping?   What is a print on demand store? How to sell print-on-demand t-shirts in 10 steps The global print-on-demand market is growing fast and expected to jump from $10.8 billion in 2025 to $57.49 billion by 2033 . Knowing how to start a print-on-demand business  can be an exciting and lucrative venture. Follow these ten steps to turn your t-shirt ideas into a successful online store. 1. Select your t-shirt niche  2. Create your t-shirt designs 3. Choose a professional website builder 4. Choose your domain name and web hosting 5. Create your online store 6. Pick a print-on-demand service 7. Set your prices 8. Order product samples 9. Promote your t-shirt business 10. Manage and grow your business 01. Select your t-shirt niche Finding your niche is about identifying a specific audience for your t-shirts. Think about passions, hobbies or communities you're a part of. Selling to a targeted group, like dog lovers or vintage car enthusiasts, helps your brand connect with customers on a deeper level. For example: Unify Game Wear  nails their niche. They serve youth sports leagues by offering custom team gear that’s all about spirit, identity and teamwork. Their focus on a clear audience helps every marketing move feel personal and effective. Like what you see? Build your own POD t-shirt store using this same template. Template name: Sportwear store website template Research different print-on-demand business ideas to see what's trending. Are people looking for funny slogans, artistic designs or shirts related to a specific cause? A well-defined niche makes your marketing efforts more effective and helps you create designs that people will love. Everything you need to know about how to make a business website 02. Create your t-shirt designs Now for the fun part: creating your designs. Choose your canvas; shirt types, materials and fits Here’s where your personality and brand vision really get to shine. When it comes to creating your t-shirt designs, think beyond just the graphic on the front. Consider the type of shirt, the material and the fit that will deliver the experience you want for your customers. First, explore the types of t-shirts you can offer. Classic crew necks and V-necks are always popular picks, and there’s room to play with long sleeves, crop tops or relaxed fits if your brand calls for it.  Materials matter and soft, breathable cotton works great for daily wear, while tri-blends offer a comfy, vintage feel that’s perfect for casual collections. Offering size ranges that include inclusive sizing, like XS to 5XL, means more people can enjoy your designs. Get creative with your designs Next, get creative with your design options. Logos are a go-to choice for brand-centric tees. Illustrations and hand-drawn artwork can add a personal, artistic touch, like a line-art flower for a botanical brand or funky doodles for kids’ tees. Photo prints are also trending, letting you turn a bold snapshot or a quirky pet pic into wearable art. If you love designing, try tools like the Wix logo maker  or Adobe Illustrator to bring your ideas to life. Need a pro’s touch? You can always hire a  freelance graphic designer   to refine your vision. Whichever route you choose, make sure your design files are high-resolution, so your prints look crisp and professional. Remember, sometimes less is more. A clever slogan on a plain tee can be just as catchy as a detailed illustration. With the right combo of fabric, fit and artwork, your t-shirts can quickly become favorites in your customers’ wardrobes. Learn how to design a logo 03. Choose a professional website builder The first step to making a website is selecting the right platform for your business website. A good website builder makes it easy to create an online store, manage products and accept payments. Look for a drag-and-drop website builder  so you can customize your site's look and feel without needing to know how to code. In addition to their website builder, Wix offers a comprehensive print-on-demand solution—from product sourcing and custom design to printing, shipping and order management . You can choose from hundreds of professional eCommerce website templates  and customize them to match your brand. With Wix, you can easily design, sell and dropship print-on-demand products all from one place. Check out how to start dropshipping and the best dropshipping website builders 04. Choose your domain name and web hosting Your domain name is your website's address on the internet, so choose one that’s memorable and reflects your brand. Many print-on-demand business names  are catchy and short. Check if your desired name is available and buy a domain name. Web hosting is what makes your site accessible online. When you build your site with a platform like Wix, free website hosting  is included with all plans. This simplifies the setup process, since you won't need to find a separate eCommerce hosting provider. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. 05. Create your online store Your eCommerce site  is the foundation of your print-on-demand business. It’s where your brand comes to life and customers connect with your products. Start with a homepage that grabs attention. Use bold visuals, a clear tagline and a prominent call-to-action like “Shop the Collection.” Make sure to highlight your bestsellers, new arrivals or special promotions.  Landing pages can spotlight your best-selling t-shirt designs or limited-edition collections. Use them to showcase high-quality images, highlight unique features of your designs and include a clear call-to-action like “Shop Now” to drive sales. For example: Mama Dragons uses their homepage to showcase their mission of supporting parents of LGBTQ youth, creating an emotional connection with their audience while making it easy for visitors to start shopping. Like what you see? Build your own POD t-shirt store using this same template. Template name: Women empowerment NGO website template Include key pages to provide a complete shopping experience: Your print-on-demand shop should include several key pages to engage customers and drive sales. Include a homepage that grabs attention with bold visuals, a clear tagline and a prominent call-to-action like “Shop the Collection.” A shop page is a must with products organized into categories, like “Graphic Tees” or “Seasonal Favorites.” Make sure to include filters for sizes, colors and price points to enhance the shopping experience. An "About Us" page, sharing your story and mission, helps customers connect with your brand on a personal level. For easy communication, include a "Contact Us" page with a form, email address and social media links. A FAQ page is also a good idea with common questions about shipping, returns, sizing and product care. Lastly, a up-to-date blog can help with content marketing, letting you share behind-the-scenes content, styling tips or stories that resonate with your audience. It's also important to optimize your product pages to increase purchasing and minimize returns. High-resolution images, detailed product descriptions, reviews and ratings, return policies, stock availability and a clear sizing guide gives customers the confidence they need to hit "Buy Now." 06. Pick a print-on-demand service Learn how to connect your online store with a print-on-demand partner to handle the printing and order fulfillment. Integrate with a POD partner Your print-on-demand partner or dropshipping suppliers  will handle the printing and shipping. It’s important to choose from reliable print-on-demand companies  to make sure your customers receive high-quality products on time. Popular choices include Printful and Printify. With Wix, integrating with Printful is seamless and efficient. Once a customer places an order for a Printful product on your Wix store, the system automatically sends a payment request to Printful. After you complete the payment, Printful takes over by creating the custom product and shipping it directly to your customer. This ensures a smooth and hands-free fulfillment process. Manage, track and fulfill orders You can set up a Printful Wallet or add a payment method, allowing payments and fulfillment to occur automatically. Orders containing Printful products are clearly marked in your Wix dashboard with the Printful logo and a "Fulfilled by Printful" label, making it easy to track them. Customers are notified when orders ship, receiving shipping confirmation emails branded with your store's brand as well as tracking numbers. Important information like tracking numbers can be viewed via both the Wix and Printful dashboards, ensuring transparency and easy order management. If you prefer manual control, you can fulfill orders manually by confirming and paying for them directly in the Printful dashboard. This flexibility allows you to manage your store in a way that best suits you and your workflow. “Wix and Printful take the heavy lifting out of launching a print-on-demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Chava Katz, PMM for Wix Pages at Wix  Check out these print-on-demand Wix success stories 07. Set your prices Pricing your t-shirts correctly is a balance between covering costs and making a profit. Your price should include the base cost of the t-shirt from your supplier, shipping fees and any related transaction fees. From there, add a margin that reflects the value of your designs. Research what similar t-shirts in your niche are selling for. This will give you a good idea of what customers are willing to pay. Your dropshipping pricing strategy  will directly impact your business's profitability, so take the time to get it right. Get a better understanding with these print-on-demand statistics 08. Order product samples Before you start selling, order samples of your t-shirts. This allows you to check the print quality, material and overall feel of the final product. It's an important quality control step that makes sure your customers will be happy with their purchase. Wearing and washing the samples will also give you an idea of their durability. You can take high-quality photos of the samples for your product pages, which can look more authentic than the mockups provided by your supplier. “Samples aren’t just for quality control—they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM for Wix Pages at Wix Get inspired by these dropshipping business ideas 09. Promote your t-shirt business Getting eyes on your t-shirt business is easier when you make the most of smart marketing moves. Think social media sharing, Google Ads  and joining communities that vibe with your niche. But don’t forget SEO (search engine optimization). By using eCommerce SEO  strategies, like adding relevant keywords to your product pages, creating helpful blog content for your audience and making sure your site loads quickly, you'll boost your chances of being found on Google and other search engines. Wix SEO  makes it easy to put these best practices into action, giving your store extra visibility and helping you reach even more customers searching for something fresh. With just a few adjustments to your site’s metadata and structure, you can make a real impact on how your t-shirt brand appears in search results. You can also drive more conversions by creating dedicated landing pages to spotlight special promotions or new collections. Using a  landing page builder  makes it easy to design pages that are focused, eye-catching and optimized for turning visitors into customers. Content marketing, like blogging or sharing your creative process, helps you connect with your crowd. Email marketing is also a great way to keep your best customers in the loop about new launches. For example: TOAT Studio markets their eye-catching collections by embracing print-on-demand to reduce waste and support more sustainable shopping. When you tell a story your audience cares about, you're one step closer to building a loyal following. Like what you see? Build your own POD t-shirt store using this same template. Template name: Sport merchandise store website template Running a print-on-demand business involves more than just selling t-shirts. Pay attention to customer feedback and look for ways to improve your products and service. Keep an eye on your sales data to see which designs are popular and which aren't. As your business grows and you discover more about how to make money with print-on-demand , you can explore new products to offer, like hoodies, mugs or tote bags. Wix automates dropshipping with order routing and tracking, giving you more time to focus on growth and new creative ideas. Continue to learn and adapt, and you'll be on your way to building a successful brand. Learn more about the differences between dropshipping vs eCommerce 10. Manage and grow your business Now it's time to take your t-shirt business to the next level by analyzing performance and exploring new growth opportunities. Analyze your performance and connect with customers Once your t-shirt business is rolling, focus on what keeping things moving forward by seeing what works and what doesn’t. Track your sales to see which designs are a hit, when shoppers are most active and how your profit margins look. Use these insights to guide your next steps, like picking new styles, timing promotions or adjusting prices. Stay close to your customers by encouraging reviews and asking for feedback on designs, sizing or shipping. An email list is a great way to share new launches, exclusive offers or limited-time sales. Genuine conversations and social proof, like testimonials, can build trust and excitement around your brand. Try promoting your best-sellers with ads, or partner with influencers and online communities that fit your brand’s vibe to reach new fans. Check out these print-on-demand business ideas and the best print-on-demand products  to sell on your online store. Expand and optimize Think about expanding what you offer when you spot a demand, such as new t-shirt cuts, colors or even non-t-shirt products, like hoodies, mugs or stickers. Limited edition and seasonal releases can drum up some hype and keep shoppers coming back. Make life easier by automating order fulfillment and keeping tabs on things like shipping times, fees and any customer questions. Check in with suppliers regularly, so you’re always on top of ensuring the best possible experience for your shoppers and you. Your brand is more than just the shirts. Bring it to life with a consistent style, a memorable story and thoughtful designs. Small details, like a heartfelt thank you note or cool custom mailers, can leave a lasting impression. Keep experimenting and growing. Explore new marketing channels like Pinterest or TikTok, test out different website layouts or product descriptions and watch trends in your niche. Every new idea is a chance to connect, improve and have more fun building your brand. Learn more : How to sell shoes online Legal tips for running a print-on-demand t-shirt store Before you launch your print-on-demand store, it’s a good idea to understand the legal requirements. You can register your business according to local regulations whether that’s forming an LLC, sole proprietorship or other entity. A registered business protects you legally, allows you to open a business bank account and ensures you can pay taxes correctly. You’ll also want to check local tax rules for online sales, including VAT or sales tax, especially if you sell internationally. If your designs use logos, trademarks or copyrighted material, make sure you have the rights to sell them. Copyright infringement can result in takedown notices, fines or even legal action. Stick to stock graphics, original artwork or licensed designs to be on the safe side. It's also smart to review your POD provider’s terms—some platforms have rules on the types of products or designs you can sell. Finally, think about contracts and agreements with freelancers, designers or fulfillment partners. Clearly outline payment terms, ownership of designs and responsibilities. Shipping and returns strategy for print-on-demand t-shirts Even though your POD provider handles the heavy lifting, you'll want to communicate shipping times clearly to your customers. Most providers offer standard expedited and international shipping. Be sure to display estimated delivery dates on product pages in confirmation emails and on checkout pages. Returns and exchanges are another area to plan. POD products are often custom-made which can limit returns. Establish a clear return policy covering defective items, sizing issues or misprints. Add this policy to your product pages and store FAQ. For international sales, keep in mind customs, import taxes and delivery delays. It's a good idea to show customers any extra charges before they complete a purchase. You can build trust and improve the shopping experience by providing tracking numbers and proactive notifications. How to brand and package your print-on-demand t-shirts Create a consistent visual style with your logo, color palette, typography and tone of voice. Apply your branding across your website, social media and marketing materials to build a cohesive identity. Customers are more likely to remember and recommend a brand that feels polished and authentic. Custom packaging adds value to the unboxing experience. Branded boxes, tissue paper, thank-you cards or stickers make a lasting impression even for POD products. Small touches like these can encourage repeat purchases and social sharing. If your POD provider offers branded inserts or packaging options, take advantage of them. Include clear labeling on your shirts with care instructions and size guides. This reduces confusion, lowers return rates and reinforces your professional image. Customer support for your POD store Respond to inquiries quickly via email, social media or live chat. Answer questions about sizing, shipping and product details clearly. Create self-service resources like an FAQ page, size charts and care instructions. This helps reduce repetitive inquiries and allows customers to make confident buying decisions. Make it simple for customers to track orders and get updates. Monitor customer feedback and reviews regularly. Address negative experiences constructively and quickly. Taking a proactive approach to service builds credibility and trust. How to sell print-on-demand t-shirts FAQ Is print-on-demand t-shirts profitable? Yes, a print-on-demand t-shirt business can be profitable. Because you don't have to invest in inventory, startup costs are low. Profitability depends on your pricing, the quality of your designs and your marketing efforts. By finding a popular niche and creating designs that connect with your audience, you can build a successful business.  How much does it cost to start a print-on-demand business with Wix? The cost to start a print-on-demand business with Wix can be quite low. You'll need a Wix Business Premium plan to accept payments online. Other potential costs include a custom domain name and any fees for design software or freelance designers. However, many print-on-demand services are free to integrate and you only pay for products when a customer places an order. How do I find a niche for my t-shirt business? To find a niche, think about your own interests and passions. What topics do you know a lot about? You can also research trending topics on social media or online marketplaces to see what's popular. The key is to find a group of people with a shared interest and create designs that they'll love. Can I sell other products with print-on-demand and dropshipping? Yes. Print-on-demand and dropshipping aren’t just for t-shirts—you can expand your store with a variety of products to attract more customers and grow your brand.

Looking for the best way to build your website? Get started with Wix  → Website builders for teachers make it easy to create a professional website for sharing resources, communicating with students and supporting online or in-person learning. W ith a website builder , you don’t need to be a designer or developer to create an amazing and effective website for your students. Whether you need to create a web resource for a physical school or a hub for fully online learning programs, a website builder can help you turn your ideas into reality—and looking at teacher website examples can help spark your own. Still, the platform you choose can have a significant impact on how long the project takes and how well the site suits your needs. To point you in the right direction, here are the best website builders for teachers and education sites. Learn more: How to open a website When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for teachers In this guide, we break down the top website builders for educators, with insights into how each one supports different teaching goals, from sharing resources to offering virtual lessons or selling course materials. You’ll find the tools and features that matter most for building a site that works for you and your learners, plus tips to help you get started with confidence. What we looked for Why it matters User-friendly design tools Saves time and simplifies site building for non-technical users Features for education and tutoring Supports course delivery, scheduling, digital downloads and more Customization and branding options Lets you personalize your site to match your teaching style and audience Content and blogging capabilities Helps you publish resources, updates or thought leadership to engage your audience Scalability and integrations Supports future growth with tools like email marketing, SEO and app add-ons Learn more: What is a website builder? 8 best website builders for teachers and educators Wix Morweb Dorik Duda Ning Edublogs Zoho uKit 01. Wix Wix  is a comprehensive website design  solution for all industries, including education. Teachers can choose from and customize a variety of beautiful, pre-designed education website templates  that work for schools, universities, online education and individual courses.  If you want an even faster solution, check out Wix’s chat-based AI website creator . It will turn your ideas into a professional-looking website in just a few moments. Key features:  Intuitive AI creator that can generate websites, copy and images Search engine optimization (SEO)  and marketing tools Marketplace  of expert services and templates Custom code and widget creation Fully managed website security Scalable and reliable hosting Online scheduling software E-commerce functionality Free blogging platform Domain registration Pricing: Free plans available.  Paid plans  start at $17 per month. Best for: Teachers who want a professional, secure and scalable website. Learn more about why using a website builder just makes sense. 02. Morweb Morweb is a website-building platform geared toward educational and non-profit institutions. It’s a user-friendly option that takes a modular approach so educators can easily pick and choose the functions they need. Key features:  Directory and map modules Resource management Fundraising pages Membership pages Event calendars Video courses Form builder Pricing: Starts at $149 per month. Best for: Educators with a physical location who want support for online classes. 03. Dorik Dorik provides an intuitive drag-and-drop, no-code website builder with support for AI features that make website building quick and easy for educators. It includes tools to engage with existing and prospective students, such as contact forms, subscription boxes and payment buttons. Key features:  AI website builder with image and text generation Multiple integrations, including with Airtable Ability to create membership sites Built-in marketing and SEO tools Multi-language capability Collaboration tools Blogging platform Pricing: Starts at $20.75 per month. Best for: Teachers with multi-language and membership site needs. 04. Duda Duda is a professional website builder mainly used by agencies and software companies, but it has features that make it appropriate for educator websites. Teachers can use the visual builder to start from scratch or choose from one of Duda’s educational templates.  Key features:  AI assistant for creating websites, text and images Templates and pre-designed website layout  elements SEO best practices built in E-commerce functionality Collaboration tools Pricing: Starts at $19 per month. Best for: Collaborative website building. 05.  Ning Ning is an online community platform that includes no-code website building tools that are perfect for teachers and educators. The platform offers seamless social integrations to make sure you can stay connected with your community on all their favorite platforms. Key features:  Marketing tools, including Mailchimp integration and social log-ins Forums, discussion pages and polls Ability to create member groups E-commerce functionality Blogging platform Event calendars  Pricing: Starts at $12.50 per month. Best for: Building virtual learning and networking communities. 06. Edublogs Edublogs is a blogging tool made specifically for teachers and educational institutions. It’s built on WordPress and has a longstanding reputation for providing cost-effective online tools for teachers, including its free plan. Key features:  Ability to embed videos into content Class management tools Private teacher feedback Free blogging platform for teachers User-friendly invite links Pricing: Free with limited features. Paid plans start at $39.95 per year. Best for: Classroom blogs and student management tools. 08. Zoho  Zoho is a popular customer relationship management (CRM) platform that offers additional tools, including its drag-and-drop website builder, Zoho Sites. You can customize Zoho Sites by adding integrations or editing HTML and CSS code, making it a great option for educators with some website coding knowledge who don’t want to build from scratch. Key features:  Multimedia support for images, videos, audio and animations Responsive website layout templates Visual drag-and-drop editor Ability to add collaborators Blogging platform Member portal Pricing: Starts at $5 per month. Best for: Educators who want flexible integrations and coding access. 09. uKit uKit is a straightforward business website builder with a streamlined user-friendly interface that’s feature-rich but not overloaded with extra bells and whistles. The smart wizard makes it easy to get started. After you input your details, it will create a basic website that you can customize further. Key features:  Drag-and-drop functionality Built-in promotion and SEO wizard Built-in mobile responsiveness Customizable typography Ecommerce functionality Pricing: Starts at $6.30 per month. Best for: Teachers who want a simple but professional website. Editor's note: All prices are updated as of December 25th, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to choose a website builder for teachers Each educator and classroom have a unique set of needs when it comes to online teaching. That said, here are the top factors for teachers to consider when choosing a platform to help build their business website . Learning curve and ease of use: Ultimately, the best option is one that you will actually use. Look for a platform that matches your level of experience with building websites. Customization options: The ability to customize the functionality of your website or integrate with any online learning tools you already use is a must. Marketing tools: For online educators, a website builder that offers a CRM  or integrates with the one you already use is essential for successful email marketing . Looking for platforms with a form builder  can also help you bring more leads into your funnel. Mobile responsiveness: With the majority of website visits coming from mobile devices, choosing a provider that offers mobile-responsive websites allows you to support your students on all their devices. Scalability: Look for a builder that can grow with you. It should be easy to add new webpages, functions and content. Customer support: Website building isn’t your main job—teaching is. Choose a website builder that offers reliable support in your preferred communication method, whether that’s phone, email or online chat. Secure and reliable hosting: Many website builders also offer web hosting . If you choose one of these, look for fast, secure and reliable hosting to ensure the best visitor experience for your students. Learn more: 11 best marketing strategies to grow your business . Is Wix good for teachers? Wix is generally considered to be a solid option for teachers. Its intuitive drag-and-drop editor makes creating a class or school website easy without coding or design experience. Teachers can effortlessly upload documents like lesson plans, post announcements via a blog, and embed educational videos, making it a great hub for keeping students and parents informed What should you include on your teacher’s website? A teacher’s website serves a few purposes, including:  Providing educational resources Connecting with students Supporting marketing for online learning products If you’re looking for web design inspiration, you can check out our guide on the best school website design examples  and how to make your own.  In the meantime, here are some sections to include when you build your teacher’s website: Custom domain name that reflects your name or brand and an appropriate tld domain extension . Portfolio page to list your educational offerings. About me/about us page that highlights your credentials and/or educational mission. Contact information, like your professional email address  and business phone number . Scheduling module for new or existing students to make time to speak with you. Testimonials on your homepage  or a separate page that demonstrate the value you’ve created for existing students. Social media links so visitors can connect with you on other platforms. While it’s not required, learning how to start a teacher blog  is a great idea. Creating a blog  empowers you to share your expertise and learning strategies with potential students. It’s an excellent way for new visitors to learn more about your teaching style and philosophy. Plus, if you optimize your blog content to rank for relevant keywords, you can use those pages to bring more people to your education website. Learn more:  What is a domain name? What is web design? 30 best website design inspirations Looking for a budget-friendly website builder? Get online without breaking the bank. Check out the best and cheapest website builder options. Best website builder for teachers FAQ Is Wix free for educators? Yes, Wix offers a free plan that teachers can use to understand how to create a free website. It’s an accessible way for teachers to start building a website at no cost. Wix offers premium plans with more features and a custom domain if teachers want to upgrade. How to build a website for school? To build a website for a school, start by choosing a website builder that suits your needs, like Wix. Make sure the website builder you choose includes plugins and integrations for event calendars, forms and photo galleries–useful for displaying school news, events and class activities.

Build your website in minutes, try Wix for free today → Looking for WordPress alternatives? You’re not alone. While WordPress is one of the most popular website platforms in the world, it isn’t always the best choice for every website or skill level. If you want a faster, easier or more all-in-one solution, exploring alternatives to WordPress can make a big difference. In this article, we’ll break down the best WordPress alternatives, from traditional platforms to innovative AI website builders . Whether you're looking for a simpler website builder , want better customization options or are researching how to build a website from scratch , this guide has you covered. Each option includes an overview of features, pricing and ideal use cases, so you can make an informed decision. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. Why consider other website builders? WordPress is a powerful platform, but it's not a one-size-fits-all solution. If you've ever wrestled with a steep learning curve or keeping up with the latest technical jargon, you're not alone. Many website builders offer a more streamlined, user-friendly experience—without sacrificing flexibility or functionality. So, what makes a great alternative? Platform Best features Wix Studio Advanced design tools, collaboration features, flexible content management Wix User-friendly drag-and-drop editor, extensive app marketplace, customizable templates, SEO tools Ghost Focus on content creation, powerful blogging features, built-in membership tools Webflow Powerful visual editor, customizable CMS, design tools Grav Open-source, no database required, focus on Markdown content  Bludit Flat-file CMS, great for small projects, simple setup ProcessWire Advanced file types, customizable content management, robust API OctoberCMS Built on Laravel, flexible backend, customizable, plugin ecosystem Kirby Flat-file CMS, flexible templating, easy for developer to extend Statamic Flat-file CMS, flexible content structures, powerful content management  10 best WordPress alternatives Wix Studio Wix Ghost Webflow Grav Bludit ProcessWire OctoberCMS Kirby Statamic 01. Wix Studio If you’re looking for a WordPress alternative with powerful design capabilities, built-in business solutions and AI-driven feature s, Wix Studio  is a top choice. It’s made for professional designers and agencies who want full creative control without the hassle of managing plugins, security or hosting. Key features: Responsive design  with extensive control over breakpoints 350+ fully customizable responsive templates  for different industries  Built-in Wix Studio eCommerce  features Wix Studio SEO tools  and marketing integrations AI-powered design and content creation with Wix Studio AI Why Wix Studio is an alternative to WordPress: Wix Studio simplifies everything with an all-in-one platform. It simplifies design, development and collaboration with built-in tools for design, SEO and marketing.  Pricing: Plans start at $19/month (billed annually). Month-to-month plans are also available.  Learn more about Wix vs. Wix Studio  to find the perfect fit. 02. Wix Building a website shoul d be as easy—and exciting—as designing your dream space. With Wix, you can simply drag, drop and customize every detail to fit your vision with an editor that suits beginners and experienced designers alike. From SEO  tools to real-time analytics, Wix helps you build, scale and optimize your website—whether it’s a basic blog or a full-fledged eCommerce  store. You can also read Wix reviews  direct from users who've built a website or started a business. Key features: Drag-and-drop website builder  and AI website creator Over 2,000 free website templates Built-in SEO and email marketing tools Robust eCommerce functionality to create an online store Wix analytics  for tracking performance Wix premium plans  include website hosting , a custom domain, AI creation tools and 24/7 customer care Robust security features with all plans, including SSL Why Wix is an alternative to WordPress: Wix provides simplicity with its customizable and AI editors and is ideal for all types of websites . It’s an excellent choice if you want full creative freedom without the technical complexities of websites like WordPress. Wix handles hosting and website security , ensuring scalability , uptime  and site reliability , making it one of the best website builders for small business  enterprises. Pricing:  Free plan available. Wix premium plans start at $17/month (billed annually). Month-to-month plans are also available.  Learn more: How to make a Wix website Website launch checklist Domain name search Domain name generator Cheap website builder Is Wix really free? 03. Ghost Ghost is a modern platform for creators, publishers and businesses looking for how to make a business website  or personal blog. Its simple website templates  and built-in SEO tools help streamline your content. Ghost provides a user-friendly platform that helps you focus on what matters most: your content. Key features: Modern interface focused on content 20 free themes; 140+ custom themes with paid plans Built-in tools for SEO and analytics Website security features, including SSL Why Ghost is an alternative to WordPress: Ghost emphasizes its lightweight architecture and content-first web design, offering a streamlined experience, particularly for bloggers and writers. Pricing:   Get started for free. Starts at $15/month for 1,000 members (billed annually).  Month-to-month plans are also available.  According to Esin D. Habif, product marketing lead (outbound) at Wix: "As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." 04. Webflow Webflow is a visual-first, composable CMS for teams to design, build and manage websites without writing code. It’s ideal fo r marketers, designers and developers. The platform houses templates for multiple industries, including single-page websites across industries, making it one of the best one-page website builders  on this list. Webflow ensures high website performance , scalability and hosting without plugin maintenance or software updates. Key features: Visual-first CMS Over 7,000 free and premium templates Built-in SEO, analytics and security tools Customizable eCommerce features AI-enabled website design Why Webflow is an alternative to WordPress:  Webflow eliminates the need for plugins or manual updates while enabling teams to collaborate, optimize and scale websites. Pricing:  Free plan available. Paid plans start at $14/month (billed annually). Month-to-month plans are also available. Learn more: Best AI website builder . According to Yaara Asaf, head of product at Wix Editor: "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want." 05. Grav Grav is an open-source, flat-file CMS that emphasizes speed and simplicity. Unlike traditional database-driven platforms, Grav stores data in plain text files, making it lightweight and straightforward to set up. It's suitable for blogs, portfolios, documentation sites and more. Grav uses technologies like Twig for templating and Markdown for content creation. Key features: Flat-file architecture 120+ themes Plugins for online store and email tools SEO features Security features, including flood protection to stop brute force attacks Why Grav is an alternative to WordPress: Grav offers a flat-file structure, eliminating the need for a database. It's a good option if you’re looking for a lightweight CMS. Pricing: Free to use, with optional paid plugins and themes starting at $25. 06. Bludit Bludit is a flat-file CMS that stores content in JSON format, eliminating the need for a database and making it easy to create a blog, portfolio or a business website . Bludit supports Markdown and HTML, giving users flexibility in how they write and display content. Key features: Flat-file CMS with no database Markdown and WYSIWYG editors 90+ customizable themes Brute force protection and SEO features included Ecommerce websites  supported by plugins Why Bludit is an alternative to WordPress: Bludit is ideal for users who prefer a lightweight CMS without the complexity of database management. It offers flexibility and ease of use for small to medium sites. Pricing: Free, with optional paid plans starting from $1 a month. 07. ProcessWire ProcessWire is an open-source platform for building custom, dynamic websites and applica tions. It emphasizes flexibility, allowing developers to create their best website designs  and site structures without the limitation of templates or pre-defined setups. It’s particularly popular among developers who prioritize project customization and control. Key features: WYSIWYG editor Custom fields Flexible template and markup control Modules to add SEO, email and online store functionality Built-in security measures Why ProcessWire is an alternative to WordPress:   ProcessWire offers more control for developers creating bespoke websites or applications, thanks to its custom field-based structure, which makes the API easy to use. Pricing:  Free, with optional paid modules. Learn more: What is web hosting? What is a domain name? 08. October CMS  October CMS is a Laravel-based content management system designed to offer simplicity and flexibility for developers and u sers alike. It’s a self-hosted platform suitable for creating websites of any scale, with tools that streamline development and user management. October CMS emphasizes ease of use through intuitive workflows and robust website features . Key features: Code-based editor 40+ free and paid themes available Plugins marketplace for features like SEO, eCommerce, email, security and analytics  Why October CMS is an alternative to WordPress:  October CMS is ideal for developers familiar with the Laravel PHP framework who want additional flexibility. Pricing:  Get your first license free for the first year. After that, or for additional licenses, it’s $39/year.  09. Kirby  Kirby is a flat-file CMS that stores content in text files instead of a database. Its folder-based architecture lets you organize pages, images and files intuitively. Kirby is ideal for developers, d esigners or creators who prefer complete project control and can create custom templates and configurations using PHP. Key features: Flat-file, WYSIWYG editor 16 paid themes Ability to self-make templates SEO features through plugins Additional plugins for analytics, enhanced security, online store and more Why Kirby is an alternative to WordPress:  Kirby eliminates the need for a traditional database, ensuring it’s lightweight and easier to manage for users seeking flexibility and control. Pricing:  Basic licenses start at $119 /site.  10. Statamic  Statamic is another great Laravel-based CMS for building custom websites without relying on a database. It uses a flat-file structure, allowing developers to manage content directly in files. This makes vers ion control and collaboration seamless and enhances security. Statamic is particularly suited for bespoke sites requiring advanced functionality, flexibility and mobile-friendly website design.  Key features: Block-based editor 55 free and premium customizable templates Add-ons for advanced security, SEO, analytics and eCommerce Why Statamic is an alternative to WordPress:  Statamic offers a secure, developer-friendly CMS with Laravel integration, making it a fit for complex projects. Pricing:  Free plan available. Paid licenses start at $275/site (includes one year of updates, and then costs $65/year for updates). Learn more: How to make a website mobile-friendly . Editor's note: The information presented in this article is true as of December 25, 2025, unless mentioned otherwise. WordPress alternatives FAQs What is the best WordPress alternative? Wix supports entrepreneurs, content creators, and non-technical users in learning how to create a professional website , thanks to its drag-and-drop and AI editors and all-in-one hosting solution. It requires no technical setup, unlike WordPress, which involves managing hosting, plugins and updates. Is WordPress still the best CMS? WordPress remains popular for its extensive plugin ecosystem. However, it may not be the best for everyone. WordPress competitors like Wix or static site generators can be better for specific use cases, such as simplicity, speed or custom website development . Learn more: How long does it take to build a website ? How to make a website accessible

Getting your app noticed isn’t a simple thing. It’s like the saying, “Just because you build it, doesn’t mean they’ll come.”  And while it’s impossible to predict exactly when and how your app will take off, there are some app store optimization  (ASO) blunders that you’ll want to avoid making. Below are some of the most common ASO mistakes I’ve witnessed in my three years of studying this very topic.   Bear in mind that these aren’t just tips directed at developers. ASO is a type of marketing  that may come in handy for any business owner or professional looking to make their mark online.  So without further ado, let’s dive into the top ASO mistakes.  Create a website  and try out Wix’s app builder  today. 12 common ASO mistakes you might be making Not conducting keyword research Not using keywords in the title, subtitle or description Using the same ASO strategy for iOS and Android Not localizing your app Waiting too long to start working on an ASO strategy Not performing A/B tests Forgetting to optimize your creative assets Neglecting reviews and ratings Failing to monitor your app’s quality Only optimizing once Turning a blind eye to your competitors Not tracking algorithm changes 01. Not conducting keyword research Far too often, I see app creators rely on gut instincts when writing their app titles and descriptions. This leaves a lot of potential traffic on the table; until these creators perform proper keyword research, most don’t realize the types of words that people are actually searching to find apps like theirs. The right keywords can ultimately increase your app’s visibility in the app stores, attract the right audience and increase your conversion rate (from impression to download). Therefore, you’ll want to thoroughly research high-intent and high-traffic keywords that are relevant to your audience. You can use tools like: AppTweak Sensor Tower MobileAction App Radar Asodesk Keep in mind that keyword research can help you prioritize new app feature development, too. You can prioritize features (or even decide on app and feature names) based on popular searches.  02. Not using keywords in the title, subtitle or description Your app title and subtitle are the main fields that both the Apple and Google app store algorithms consider when ranking an app. Using keywords in those fields will increase your app’s ranking potential, and thus your visibility in the app stores.  To maximize your iOS app, make sure to use all the space available for the “keyword list” field since it affects rankings. (Note: The keywords field is hidden from users and only used by app developers to communicate with the algorithm. It’s basically a place to add the keyword that you're targeting.)   To maximize your app’s rankings on Android, use your keywords in the long description. While you can add a long description on both Android and IOS, only Android uses this field for ranking. Some other best practices to keep in mind: Add the primary keyword at the beginning of your description. Avoid keyword stuffing , and use your description to clearly explain what your app does and why people need it. It may be a good idea to share your support info and subscription prices in the description so that users have all the information they need upfront.  03. Using the same ASO strategy for iOS and Android Using the same keywords and placing them in the same way on iOS and Android is an avoidable ASO mistake that, if left untreated, will likely hurt your app’s performance. The algorithms are different from one another, and you can’t assume that what works for one of them will also work for the other. First, you’ll notice that some keyword fields are different between iOS and Android—i.e., iOS asks for a keyword list, while Android does not. Android uses tags, while iOS does not. Second, some shared fields don’t have the same character limit. You have 30 characters for the iOS subtitle, and 80 for the Android one. In addition, there are differences in the way you optimize for each app store. For example, you’ll want to avoid repeating keywords across your title, subtitle and description on iOS, but you’ll benefit from repeating important keywords on Android. On Android, you have the option of adding tags  as well (whereas on iOS, you do not). You can choose up to five tags, which will help boost your organic visibility in the Google Play Store.  04. Not localizing your app If your app is available in different countries and languages, you must localize your app store page. This doesn’t mean just using Google Translate to convert your app store assets to other languages.  Conduct thorough market research for each region. Consider local marketing  strategies. Hire native content writers and designers who understand the unique qualities of the local culture (including the language, humor and values of the area) and can adapt your content appropriately. For example, they may be able to add local slang in your app description or local symbols in your app’s screenshots. Run your business from anywhere with the Wix app . 05. Waiting too long to start working on an ASO strategy An app should have an ASO strategy from day one. The Apple App Store artificially ranks your app for the first week. In other words, it guesses which keywords are related to your app, then waits to see if people searching for those keywords actually download your app. After that first week, it will correct itself and adjust your rankings. For this reason, using the right keywords from the start can help your app rank higher (and stay ranked) on relevant keywords from the get-go. It can also help to prime the pump by proactively using marketing strategies  to attract users to your app. In particular, mobile marketing  tactics—like driving people to a dedicated landing page or reaching users through SMS—can help you get your first downloads.  06. Not performing A/B tests A/B tests allow you to test different app page assets and make a rational decision. You can identify which version of the tested asset brings more downloads to the app and better understand user behavior.  To set a proper A/B test, think about what you want to test, like your title or app icon. Focus on one change at a time. If you make too many changes, you won't know which change affected the test result. Having said that, the change shouldn’t be too small—otherwise, you might get a tie. Once you pick what you want to test, decide on two variations to compare (i.e., the original version and a hypothesis one). Comparing more than two variations at a time could lead to unclear results, and you will likely need to retest your hypothesis. Test for at least a week. For low-traffic apps, the test will take longer to get enough data for proper analysis.  07. Forgetting to optimize your creative assets Neither app stores give you a lot of space for the app title and subtitle. On top of this, only 2% of users read the app description , which emphasizes the importance of your app page creatives. Your creatives offer a great space to explain further what your app is all about.  For instance, you can show your app’s main features in the screenshots or show the user flow in the preview video. In addition, app page creatives are known as one of the main factors that affect downloads and conversions from impression to download, according to the 2022 ASO ebook  created by several industry leaders.  08. Neglecting reviews and ratings Your app’s rating and reviews have a big impact on conversion rates (from impression to download). Users tend to download apps with a rating of at least four stars, based on my experience. Recent studies  have further shown that 79% of users read app store reviews before downloading an app, and 90% of them take those reviews into consideration before deciding whether to download an app or not.  Having bad reviews will result in a low conversion rate and a low number of app downloads. To combat this, I recommend:  Don't take too long to answer reviews.  It looks bad if it takes you weeks to respond to a review, especially a negative one. Try to answer within a few days. Don't copy and paste the same response to every review.  Try to customize your responses. Thank users  for their feedback. Acknowledge  the user’s struggles, and be empathetic. Answer professionally  and show that you take feedback seriously. Try to find a solution.  If the feedback involves a complex problem, ask the user to contact your support team. Don't forget to leave an email or another way for the user to reach out to you. Inform users  about bug fixes, if possible.  09. Failing to monitor your app’s quality Apple and Google both want users to have the best experience possible when using their app stores and therefore reward reliable, high-quality apps. High-quality apps have a greater chance of earning high rankings and being promoted in different areas of each app store, such as the “More apps like this” and “What’s new” sections. To this end, you need to keep an eye on crashes, uninstall rate, number of active users, etc.  The goal is to maintain high engagement with minimal performance issues. 10. Only optimizing once While there are best practices when it comes to ASO, it still requires a lot of trial and error. That’s why it’s an iterative process, and you can’t expect it to succeed after only one round of optimization. It takes time to learn each algorithm and see how it responds to tweaks to your app page.  According to best practices, each iteration should be given four to six weeks to breathe. This gives the algorithm enough time to pick up on the keywords you’re using, understand how relevant they are and rank your app accordingly. It also gives you enough time to analyze your app’s performance and optimize your app’s textual assets. In addition, working in iterations forces you to constantly monitor important metrics, such as impressions, downloads, conversion, rankings, etc. These metrics provide valuable insights on your app’s performance, and allow you to fix issues on time. 11. Turning a blind eye to your competitors It’s easy to operate in a bubble and believe that your hard work will attract fans. But the reality is that more than a thousand new apps  are launched on both the Google Play and Apple App Store each day.  If you want to be the best in your niche, you must understand who your competitors are and what they’re doing. You can learn a lot from looking at competitors’ app pages—such as which keywords they target, which app features they emphasize, who’s in their targeted audience, etc. Use this information to optimize your own messaging and ASO strategy. 12. Not tracking algorithm changes From time to time, both app stores adjust and update their ranking algorithms. If you don’t track those changes, you may quickly find yourself unranked for your most important keywords—something that is very hard to recover from. You need to monitor these changes and adjust your ASO strategy accordingly to stay visible in the app stores. For instance, if you see that your rankings have suddenly dropped, do some investigation. This could indicate an algorithm change. Additionally, check forums (like this ASO Stack Slack community ) or use an algorithm change detector (like AppTweak) to stay in the know.

You’ve transformed your brilliant idea into a mobile app and tested it thoroughly. But with millions of options available on the Apple App Store and Google Play Store, how will users find yours? When you create a website , search engine optimization helps your site rise to the top of search result listings. There’s a similar concept at play within mobile app stores. By practicing the art of app store optimization, or ASO, your app can reach the right audience and generate mobile brand buzz. Below, we explore everything you need to know about ASO. Complete guide to app store optimization What is app store optimization? Benefits of app store optimization Important ASO factors Optimizing for Google Play Store vs. Apple App Store 5 tips for effective app store optimization What is app store optimization? App store optimization is a mobile marketing technique for improving the visibility and appeal of your app within various app stores. The right mix of textual and creative assets help your app rise to the top of unpaid (otherwise known as “organic”) search results within the store. Carefully optimized content also immediately communicates your app’s value and ease of use, both of which are critical to convincing users to download and try it. ASO is a close cousin to search engine optimization (SEO), which relates to increasing visibility within web search results. Both practices are types of marketing that help your offering stand out in a vast sea of content. There are currently more than seven million apps for iOS and Android, the two main platforms for mobile development, according to Business of Apps. Another similarity: just as users don’t scroll through multiple pages of web search results, the majority of app store visitors don’t scroll, either. Around 60% of visitors won’t look beyond their first impression. However, ASO does have its own tools and best practices that set it apart from SEO. For starters, ASO requires optimization for two major platforms—the Google Play Store and the Apple App Store—whereas SEO focuses on just online search results, primarily through Google. Once a developer changes the app's metadata (the textual asset in the app store), the algorithm begins the process of keyword indexing, and it takes about a month for the rankings to stabilize and reflect the impact of the change. Because of this, the best practice is to adjust and optimize your content roughly every four to six weeks. At the same time, less data is available on overall search volume. So, the ASO process involves a lot of testing and tweaking of your existing content, versus the upfront research capabilities available in SEO. Read more about ASO vs. SEO . Learn more about how to make a web app of your own . Pair your own branded mobile app to your online store or business website . Benefits of app store optimization Given that ASO requires learning a unique set of standards and rules, it may be tempting to put it on the back burner. But if you have an app, its success depends on people finding and using it—so ASO is a must. The benefits of ASO are concretely measurable, and include: Improved organic traffic: Searching the app store outranks every other way users find new apps, so your app needs to show up immediately when they’re searching for relevant keywords. While you could buy paid listings to boost visibility, a prominent spot in organic results is more cost-effective. Ranking well organically also ensures your visibility won’t spike and fall depending on your ad budget; you can count on steady reach and, as time goes by, reliably predict user growth. Higher conversion: Currently, just 3.9%.of users install an app after viewing the listing, according to AppTweak. It’s important not just to be seen, but to reach the users who are seeking what your app offers and are likely to download. Using accurate descriptions and visuals also helps set expectations for the app experience so that users who download your app keep using it. Across most categories, fewer than 5% of downloaded apps are still in use after 30 days. ASO is critical to reducing this dropoff and maintaining a connection with your audience. Increased revenue: Presumably, you created an app because you plan to generate revenue from it—whether by creating a more frictionless shopping experience for retail customers, building a robust customer loyalty program, selling in-app ads, offering in-app purchases or monetizing subscriptions to app content. ASO drives more qualified traffic to your app and helps convince those visitors to download, which in turn generates in-app revenue. If you run ads, ASO increases the likelihood that users following the ad link will go on to download, boosting effectiveness of your paid ad spend. Growth in new markets: According to Business of Apps, the U.S. isn’t the country with the highest app usage. In fact, it’s number three, behind China and India. Mexico comes in at number seven, ahead of all countries in the EU. Given this potential international reach, your app can be among the marketing strategies you deploy to introduce your brand to new markets. Both the Android and iOS app stores enable you to localize your content by territory and language, which should go beyond simply running the text through Google Translate to include adapting visuals and substance to reflect local tastes. Successful ASO in new markets can help you grow new revenue streams and build the global value of your brand. Learn more about the benefits of a mobile app  for your business. Important ASO ranking factors App store algorithms reference specific elements of your app store content to determine its relevance. Your app’s position within organic search results listings is based on how the algorithm interprets your offerings. Fine-tuning the images, video and words you use to describe your app can impact its visibility. While the Google/Android and Apple app stores assign different weights to specific elements, both major app stores pay attention to these broad categories of content. On-app factors These elements are part of the app itself or the content you manage; they’re within your control. They include: Textual fields: These are sections of the app store listing such as the app’s name, short description or subtitle, and keywords. Thoughtful use of descriptors for these fields will give your app the best chance at ranking well. Localization: This is the extent to which you customize your app store listing and the app’s features themselves to accommodate different languages. This not only helps boost visibility in localized app store listings, but can also potentially increase the rate of downloads in targeted regions. Off-app factors Off-app elements aren’t directly within your control in the app store content or within the feature set of the app itself. Although you may be able to indirectly influence some of these factors, they’re ultimately determined by user behaviors. For example, your app’s retention rate may be influenced by the quality of your offering, but in addition, it could be affected by new competition or a change in consumer habits overall. Examples of off-app factors include: Download volume and velocity: The overall usage of your app helps the algorithm determine its popularity. The number of downloads over time indicates whether your app is trending or experiencing a spike in popularity. If an app takes only a week to accumulate as many downloads as others manage in a year, for example, it’s likely to rank higher based on its rapid adoption. Customer reviews: Positive reviews can improve app visibility, while a slew of negative reviews can downgrade your ranking. Uninstall rate: Users who try your app, then decide to uninstall it, affect your app store ranking negatively, whereas strong user retention signals that the app is valuable enough to keep on users’ phones. Engagement: Frequently using an app and making in-app purchases signal that the app is viable for those who’ve downloaded it. Backlinks: For apps listed in the Google Play Store, links from high-quality, authoritative sites to your app suggest that it’s popular enough to earn an endorsement. App crashes: Frequent bugs or app crashes can lead to a high uninstall rate, negative reviews and poor keyword rankings. Make sure you quickly resolve technical issues with your app to prevent this negative impact. Optimizing for Google Play Store vs. Apple App Store According to Business of Apps, Apple and Google together dominate 95% of the app store market outside of China (where Google Play isn’t available). By optimizing your app store content for both platforms, you have an opportunity to reach the majority of app users. Since the two app stores use different methods for ranking and indexing content, however, you’ll need to invest time and effort in learning the ins and outs of each platform. ASO features and terminology The two app stores prioritize different elements of your app store content when determining which results are relevant to users’ search queries. A summary: App store algorithms The algorithms for these two platforms operate completely differently. Below is a brief comparison of the two. Google Play Store Android’s app store exists as part of a larger ecosystem driven by the leading search provider, Google. As such, Google indexes all the text fields of your app store listing and considers keyword density and frequency when determining relevance. You should repeat the most important keyword descriptors for your app throughout your app store content, and use precise terminology. For example, if you want to rank well for the term “portfolio maker,” use those exact words, not “portfolio and blog maker.” When it comes to off-app ranking factors, backlinks to Play Store apps affect the algorithm as they do in web SEO; that is, more authoritative and popular link sources help boost your app store rankings. If you localize your app store listing for other territories, Google Play indexes that content separately. In other words, content you provide in Spanish only helps improve your rankings in Spanish-speaking locales. Google also offers a built-in machine translation function, so users in regions where you opt not to localize your content can see auto-translated content—which may or may not help you rank well. The top three ranking factors for Google Play Store include: Title Short description Long description Apple App Store Apple’s algorithm is arguably less sophisticated than Google’s and relies on the designated keyword field to match your app with relevant searches. Keyword density and semantic context aren’t considered, so you should completely avoid repeating keywords. Precision matters less than in the Google Play Store; the term “portfolio and blog maker” is sufficient if you want to rank well as a “portfolio maker.” Apple doesn’t consider backlinks as a ranking factor. Apple’s platform does enable localized content to affect ranking in multiple locales. If your app marketing ideas include reaching multilingual and multicultural audiences, this crossover capability is especially valuable. AppFollow provides a helpful list of cross-localizations for ASO in the App Store. The top three ranking factors for the Apple App Store include: Name Subtitle Keywords 5 tips for effective app store optimization Effective ASO is a comprehensive practice that goes well beyond choosing the right keyword combinations for your app store content. The functionality of your app, the competitive landscape and your marketing practices can all help your app rise in the rankings and maintain healthy visibility and engagement. Whether you're listing your app on Apple's App Store or Google's, these tips are universal. Learn more: Common ASO mistakes 01. App quality comes first Usage, crashes and uninstall rates all factor into your app store rankings, so test your app thoroughly before launch to ensure it works as advertised. Update your app regularly to repair bugs and respond to user requests for new features. Not only does refreshing your app improve your rankings, but improvements can help garner positive reviews and boost retention. 02. Research keywords extensively Use the tools available to determine which keywords you should use in your app store content. Look up the keyword score within external tools like AppTweak, MobileAction and Sensor Tower, and try different keywords to see which apps show up at the top of results for each. Studying competitors’ offerings can help determine which keywords are popular. 03. Cross-promote across your digital channels Quick adoption by a large number of users can help establish a solid app store ranking. As you prepare to launch, make a marketing plan that includes promoting the app to your existing customers by all the means at your disposal, including via social media, your flagship business website and email newsletters. 04. Use A/B testing Both Google and Apple provide built-in tools for A/B testing, which allows you to experiment with different app store content and measure which is more effective at engaging and converting visitors. Small adjustments in icons, visuals and descriptions can make a big difference. To hone in on what works, make just one change per experiment and give the test time to run before drawing conclusions. 05. Encourage (the right) reviews A large number of reviews can help boost your rankings, so be sure to follow up with users who download your app and ask them to provide a rating. But because negative reviews can cause your ranking to drop, devise alternative channels for users to report problems. Provide in-app access to customer service and live chat, and follow up promptly whenever complaints arise.

We’ve all had that moment riding in a car, listening to tunes on the radio when suddenly a song comes on that takes you back in time and makes you smile. It reminds you of a special person, a gorgeous place or perhaps just a cool thing. Music is a strong trigger for nostalgic memories, but can a game evoke those same nostalgic memories?  Why is nostalgia so powerful? Our talented designers here at Wix, for example, tend to use their childhood memories as inspiration when creating our stunning website templates . Being a kid meant that you didn’t need much to be wowed, and those simple things you had to play with encouraged you to use your imagination and dream big. This is why we’ve decided to take a journey back in time and look at how some products we used to think were the bomb, came back to the future in a slick and sophisticated marketing package and left us all wanting to be kids again. Why looking back will take you forward If you want to create something unique – ahem, like a free website , you have to do your research. Looking back at what others have done before you will not only save you from copying or repeating what’s already been done, it will motivate you to dig deeper and find a way to create the next best thing. Just don't let this trip down memory lane stop you from incorporating sustainable marketing best practices into your strategy. Our needs change on a daily basis. Case in point? When you got your first cell phone and texting your friends or playing Snake was the highlight of your day. These days if your phone can’t multitask, send pictures, video chat and surf the Internet, there’s practically no point in owning one. Inventing new technologies is based on studying past user experiences and the ability to reinvent the wheel over and over again, while adding newer elements. Research is your key to identifying what worked and what didn’t. Use that information to inspire yourself in thinking of other ways to make your idea universal and timeless. Without further ado, here are some of the latest products and brands that made a comeback, using our childhood memories (remember 8-bit?) to create a whole new experience that any generation can enjoy. They would also work as part of a wider integrated marketing strategy . 8-bit – Simplicity is the name of the game The third generation of video games was also referred to as the ‘8-bit era’ and began in the early 80’s. Back then, the Japanese launched this exciting product that allowed people to play these games in their very own homes. Their invention used a two-dimensional bitmap and incorporated independent objects that were composed together to create an engaging game. Some of the games that were invented are still relevant today, such as: Pac-Man, Mario Bros and Donkey Kong. Games were easy to play and follow: a hero needed to collect stuff and reach a destination. Using only the keyboard to move and jump (space bar!), made that experience amusing and approachable for most ages. Nowadays major brands decide to use the old school 8-bit look and simplicity in order to push their products in a new way, such as: Old Spice – Youland The infamous male grooming company is always looking to impress everyone with their unique digital marketing campaigns such as their 8-bit inspired Youland game in which the player is the hero fighting to find their friends through various obstacles. Players could connect via their Facebook profile page and add their own friends to compete against. How fun is that? Check out their trailer for Youland: DJ Khaled / Champs Sports – Secure the Bag DJ Khaled is a major social media influencer nowadays, mostly known for providing his “major key” tips for a better lifestyle. Khaled partnered with Champs Sports in order to promote their newest Timberland boot. The decision behind creating this promotion through an 8-bit game was almost expected, as they’re combining a classic brand with a classic game.  The coolest part? When the game ends, the player can choose to play again or head over to buy the shoe. This type of marketing is a genius move. Play it now: La La Land Do you remember who won the 2017 Oscar for best film? La La L… oh wait! No they didn’t. The idea to create a unique trailer that incorporates the look of an 8-bit game with the functionality of a “quest” game (where you choose what the hero would do through a series of multiple choices options). This could have been a fantastic move, however, they fell a bit short when they introduced this promotion as a video and not as an interactive game like the other brands previously mentioned.   Take a look at the trailer: Pokemon Go – bringing back the past to change the present Originally launched in Japan in the early 90’s as video games, Pokemon later branched out across many different outlets such as card games, an animated television show, comic books and toys. Throughout the years, this brand kept reinventing itself for the needs of the current gaming industry and kept in mind the importance of social interaction in a world full of endless screens. Their first social phenomenon was the card game of the late 90’s. These cards were a brilliant move during those days when video games became accessible to all, and the challenge to get kids outside was almost impossible. The game encouraged kids around the globe to gather in small groups and exchange different cards. Cut to the late 2000’s where everyone and their grandmothers own a cellphone. Smart phones have kept reinventing themselves, creating quite a segregated community worldwide, and making it one of our primary forms of interaction with the outside world. The latest invention? Pokemon Go. The game uses elements from the original game, like the lovable characters and the concept of locating them. But this time they’ve thrown in a major social twist; you actually have to step outside and search for them on the streets from your mobile phone.“Get Up and Go” is their promotional catchphrase, implementing both the craze of the smartphones and shifting back to a time where players explored what the world had to offer. NOKIA 3310 – When effortless counts as quality Do you remember when your mom got you that brick-like phone that had a small screen and you were able to text your friends and play Snake? Those were the days when charging your phone was just an option. Nowadays we call it a “smartphone” as it can do everything you could imagine and more, that is depending on how long the battery lasts ;).  Today’s market is saturated with different smartphones, and the more complicated they get, the more fragile they become (some can even explode in your hands – yikes!). Seems like they’re adding features most of us don’t use, let alone understand. Nokia decided to bring back their beloved phone and gave it a slight makeover. Not quite a smartphone, but not totally old-school like it’s 1999. It’s sure to be a hit among hipsters and technophobes who like the retro and uncomplicated feel that this phone has to offer. Nokia wisely uses the nostalgic trigger in this case, allowing us go back to a time where we felt life was much easier. The benefits of this classic includes:  Being a brick that can’t break Having a battery that lasts forever (and ever) Costing less than the competitors It has Snake (!!!!) Nokia took a big risk by bringing an old product back that has basically the same functions it used to have, yet they nailed it by marketing it in a new and a fresh way. This phone is made for all those folks who want to take a step back and enjoy their surroundings, rather than living their lives through an app. Bonus Brand Lego was launched back in 1949 when they first introduced their interlocking toy bricks. What makes them stand out in the crowd of toys is that no matter your gender, you’ve probably played it. Lego made it to our bonus round, for the prime reason that it has evolved throughout the years and branded itself across many horizons such as: video games, board games, films & TV, books and a chain of epic theme parks known as Legoland. Just from looking at their website, you realize that they’re one of the most current brands out there. Take a look for yourself :  In order to become a power brand, you need to be in a constant battle against the future and you have to remain current, even when it’s not “cool” anymore. But even in a world that keeps on evolving and changing, you need keep in mind that what used to be hip, might just come back around and be totally lit.