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Find the perfect branding for your designs with Wixel → Some brands just have the “it” factor. Apple’s got it. Coca-Cola’s got it. So do Nike, Harley Davidson and IKEA. Each of these brands are each distinctive, and their reputations precede them. In short, they’ve got great brand equity. But what is brand equity, really? And how do you create it? In this blog, we’ll help define this slippery concept and provide tips for strengthening your business’s brand equity. Looking to grow your brand online? Create a website with Wix and put your best foot forward. What is brand equity? Brand equity is a marketing term that defines a brand’s value to its customers. It measures how much influence your branding has over its customers or in an industry. In other words, if your brand has strong (or “positive”) equity, it is memorable, easily recognizable and appreciated by consumers. “When we look at the most successful brands on Wix, we see that the more they actively put their brand in front of customers, the greater their long-term influence,” says Yaya Aaronsohn, head of brand maker at Wix. “By using various promotional methods and tools—such as Wix’s tools for email marketing, social engagement and others—they’re able to keep their brand top of mind. This type of brand awareness (check out our guide on how to increase brand awareness), coupled with good customer experiences, ultimately creates brand equity.” What makes brand equity so important? Aside from improving your reputation, strong brand equity increases your sales, improves ROI and builds your customer base. Here are some of the specific benefits that come as a result of positive brand equity: You can charge more with positive brand equity. Think of high-end fashion designers who are able to sell items like clothes, shoes or purses for a high markup compared to average retail brands. Customers will seek out your brand instead of competitors. This will help your company increase its market share, as more and more customers are set on purchasing items specifically from your brand. Think of Apple, for example. If you’ve gotten used to an iPhone and are a loyal Apple client, when the time comes to purchase a new phone, you’re most likely to return to Apple. Positive brand equity saves you money on advertising. Once your brand is well-known and carries a good reputation, you might not need to spend as much money on ads, since many clients are already tuned-in and engaged with your brand. How to measure brand equity: 3 essential steps While you’re going through the process of building up your brand equity, it’s important to measure your success along the way to get a good overall view of what’s working and what’s not. But tracking brand equity can be tricky. After all, it’s a concept rather than a concrete product or asset. It’s based on a feeling that a brand inspires. So, while there are multiple metrics that can express the effects of brand equity on your business’ performance, there’s no single metric to use. Instead, use a combination of measurement techniques to build an accurate picture of how you’re doing. Gather your brand data sources Choose a multi-dimensional measurement strategy Monitor, adjust, repeat 01. Gather your brand data sources As you embark on the quest to capture a picture of your brand equity, two primary types of information are at your disposal: Financial/Operational data: “O data” (“O” for “operational”) involves traditional performance metrics that relate to tangible activities, such as revenue generation, repeat purchases or even employee retention. O data depicts the ways brand equity manifests itself in concrete results. Emotional data: Emotional data (a.k.a. “X data,” with the “X” standing for “experience”) are qualitative measurements that attempt to capture consumers’ emotions and beliefs about your brand. X data can be collected through social listening, surveys, focus groups and more. Note: You may be less familiar with X data, but it’s an increasingly-critical piece of the brand equity puzzle. Consumers are willing to pay a premium for superior customer experiences, according to PwC, so measuring the overall effect of brand interactions throughout the customer lifecycle can reveal new insights about preferences and loyalty. Once you’ve identified the data you already have and any gaps in visibility into customer behavior, you could potentially institute new processes to develop a more holistic picture. For example, you may need to establish new ways to collect user feedback in order to build your X data, or you may need to adjust O data reporting to ensure consistency over time. Shameless plug: you can also use Wix Analytics to monitor user behavior on your site, investigating everything from top traffic sources, purchases and most-viewed content. 02. Choose a multi-dimensional measurement strategy As you collect and sift through data, aim for a balance between economic and experiential information. Select an array of metrics from both categories of data to build a comprehensive and composite picture of brand equity. Specifically: Balance historic data with immediate sentiment. While O data can reveal a trend line, understanding the customer motivation behind the numbers reveals a truer picture. For example, rising average order values may seem like a positive sign, but if those figures are paired with decreasing customer satisfaction, then customers may actually be disgruntled over higher prices or expensive accessories. Identify enduring signals amidst the noise. Experimenting with new sources of X data can yield a lot of brand chatter, including momentary spikes in popularity or attention. Marrying these inputs with the O data that quantifies business impact helps determine what’s meaningful. Going viral on TikTok may signal growing engagement from Gen Z customers—or, conversely, show a well-executed hashtag challenge that results in zero sales. 03. Monitor, adjust, repeat Once you’ve assembled the right selection of brand equity metrics for your brand, track them regularly to build a picture of performance over time. While you may want to make adjustments, especially at first—consistent methods and timing is crucial for building an accurate picture of brand health. Once you’ve established a dashboard and feel confident with the results, consider adding or integrating new data points to round out your understanding of brand equity. 5 types of brand equity metrics (and tips for tracking them) Brand equity has five core dimensions to measure, each of which you can quantify in a variety of ways. However, don’t be afraid to skip the data points that aren’t relevant or that you can’t reliably track. It’s better to hone in on a few meaningful metrics than to face a deluge of incomprehensible raw data. 01. Brand awareness metrics First, you’ll want to check if you’ve succeeded in creating brand awareness. In other words, how do you know if you’re top-of-mind with the right audience? There are a few ways you can do this, and your method might depend on the products or services you offer. To measure brand awareness, you’ll want to look at metrics like: Traffic to your website or to stores: Track the number of people who interact directly with your brand and establish a baseline count to monitor how certain campaigns impact traffic. Search volume for terms related to your business: Is your brand recognition strong enough that consumers search for you by name, or are they looking for generic categories of products or services you offer? Social listening: Monitor mentions of your brand as well as relevant hashtags, competitor content and industry topics. Media or news coverage: Setting up a simple and free Google Alert can surface mentions of your brand in traditional news articles and blogs. Sentiment analysis: Sentiment analysis extracts meaning from otherwise generic text—and increasingly, AI is able to be “trained” to recognize the difference between “customer service is killing me” and “customer service is killing it.” Voice recognition and transcription tools can also help you apply sentiment analysis to customer service calls and video reviews. Customer reviews: Track both the quality and quantity of reviews; even if you don’t earn five stars on every product, a customer’s willingness to return to your website to leave a review can show that they care enough to share their opinion. Customer satisfaction: Survey consumers about their interactions with customer service, tech support and store personnel and seek feedback about processes, such as product customization and returns. Surveys: Request survey feedback from customers, plus engage consumers who don’t currently buy from you to understand their priorities and perceptions of brands within your category. Internal employee surveys can also be invaluable tools to gauge whether staff members who represent your brand are aligned with its mission. Net Promoter Score (NPS): NPS poses a simple question: would customers recommend your business to others? Their response speaks volumes about the strength of your brand. Gain further insights into the reasoning behind the scores with follow-up surveys and customer panels. 02. Financial metrics You’re probably the most curious about how improving your brand equity has impacted your profits. While a simple check of your bank account can tell you how the business is faring at any given moment, the ability to produce solid cumulative results indicates that your brand is building strength over time. There are a few ways you can measure your success in this area: Profitability: Generating revenue is one thing, but the extent to which you exceed your costs can signify that your brand has value in the marketplace for which customers are willing to pay a premium. Rate of revenue growth: Is your company growing consistently? Income rising at a higher rate each year indicates momentum and positive brand equity. Customer lifetime value (CLV): This is the average total spent per customer over the course of their relationship with your brand. If customers return more frequently or spend increasing amounts with you over time, then your brand equity strategy is likely working. Customer acquisition costs: How much you spend to find and convert new buyers can be an indicator of brand equity. If your business has a strong word-of-mouth reputation, you likely need less advertising to lure first-time customers. Customer retention costs: Investments in loyalty and customer service initiatives should be consistent over time. Sudden, significant growth in retention costs is a sign of flagging brand equity. If customers need huge incentives to keep coming back, reexamine their expectations and your follow-through. Channel partner engagement: If you work with dealers or resellers, their success rate is an indicator of brand equity. Willingness to participate in promotions and incentive programs signals a belief that your brand is an asset to their business. 03. Brand evaluation metrics What price should you assign the nebulous concept of "brand value"? Evaluation metrics help you do just that, and range from cost-based metrics (that reflect how much you invest into creating your brand) to market-based metrics (that show the value of your brand in the marketplace). There are also Income-based metrics, which reflect the earning power of your brand as expressed through potential income connected directly to your brand identity. You can cover each of these by tracking: Historical cost (cost-based): Tally how much you’ve spent on advertising, promotions, licensing, and other start-up costs. Replacement cost (cost-based): This is an estimate of how much you’d need to spend to launch your brand today in the current marketplace to achieve the same results you’ve already built. Conversion cost (cost-based): This calculates how much you need to spend to create enough brand awareness to generate your current level of sales. Comparable metrics (market-based): These metrics reference acquisitions and sales of other companies in the sector to indicate the potential value of your brand. Equity valuation (market-based): This captures the revenue-building and cost-saving capabilities of your brand. Advertising ROI indicates earning power, while the cost savings are based on your brand’s economies of scale and existing audience. The more you’re able to do with less investment, the stronger your brand equity. Residual metrics (market-based): Residual metrics reflect earnings that continue to accrue once the cost of your assets has already been accounted for. A positive balance reflects strong brand equity. Royalty relief (income-based): This is the amount your company would pay in trademark fees to use the brand if you didn’t own it. Excess earnings (income-based): This reflects the income earned over and above the costs of working capital and physical assets. The remainder indicates the value of intangible assets such as your brand. 04. Output Metrics Output metrics measure how marketing activities perform and, by extension, whether brand messaging is resonating with your audience. By tracking engagement with campaigns and promotions, you gain a deeper understanding of how customers and followers perceive your brand. Here are output metrics that you can use to figure out if your marketing is on point: Click-through-rate: When consumers click on ads or messaging, they’re communicating which brand attributes resonate. Heat-mapping on your website: Track which zones of web pages attract the most attention to understand which elements are most engaging. Video engagement: Analyzing watch time indicates whether viewers are engaging with your content, or just clicking and moving on. Social media engagement: Go beyond tracking likes and follows to get a deeper understanding of which activities resonate. Check out comments, reposts and creation of hashtagged content. Downloads: Consumers who download your app intend to stay in touch with your brand. Growth in app usage is a signal of growing brand awareness and strengthening brand equity. Email marketing engagement: Signups can help you gauge intent to create an ongoing connection with your brand, while views, clicks and conversions indicate whether subscribers find campaigns relevant. Your churn rate sends another important signal; are consumers unsubscribing after receiving a discount or other reward for signing up, or do they truly want to engage with your brand? Loyalty program participation: How often are your customers taking advantage of your loyalty points and services? Participation frequency can reflect overall engagement with your brand. Support of brand causes: Engagement with social or environmental campaigns your brand supports indicates whether your audience aligns with your stances. Trusting your brand’s guidance on civic participation signals you’ve built a relationship that goes beyond business. New product revenue: Track performance of new products carefully to understand the impact of your brand equity on the bottom line. Pre-orders and waiting list signups from your existing audience indicate trust that your brand will deliver on promises. Learn more: How to set up a customer loyalty program 05. Competitive Metrics Competitive metrics help identify areas in which you’re outperforming other companies in your category as well as gaps in competitor offerings that represent opportunities for your brand. You can track what’s working well in your own campaigns while monitoring competitors’ activities to understand what resonates with your audience. Here are some metrics that’ll help you figure out how you measure up: Market share: Understand the total potential market for your brand and identify which competitors are vying to capture the same audience. Use tools such as customer surveys to understand which other brands are on buyers’ minds, compare sales figures (if accessible) and track media coverage or online buzz. Marketing activities: Depending on what information is publicly available, you may be able to compare return on investment on marketing channels. Use tools to track trending search terms and hashtag campaigns. Price premium: If you successfully offer items at higher prices compared with other companies in the category, that premium can be an indicator of strong brand equity. So, how can you build brand equity? Rome wasn’t built in a day, and your brand equity won’t grow instantly either. Building brand equity is a process that requires time and consistency. Start with the basics of building your brand from scratch and grow from there through marketing efforts and investments in the customer experience. Whether you’re just starting to build brand equity or want to strengthen your position, focus on these priorities. Embody an authentic mission Customers will be more loyal to a company that has a reason for existing beyond selling products. By positioning your brand as a solution to a problem or challenge, you elevate your purpose and forge a connection with customers who can identify with the need you address. “One of my favorite examples of this is TOMS,” says Aaronsohn. “TOMS wasn’t simply built to sell shoes, but to promote a good cause. Their ‘One for One’ model demonstrates that the company is ready to put their money where their mouth is—and to date, they’ve successfully donated more than 100 million pairs of shoes with the help of their customers. TOMS’ mission is just as well known as their products.” These days, customers increasingly expect brands to take stands; 63% say they buy or recommend brands based on their values, according to Edelman. However, for a stance to be credible, it needs to align with your true beliefs, and be reflected in both your products and company initiatives. Patagonia is another well-known leader in cause marketing. The company’s products are geared towards surfers, climbers and people who are environmentally conscious. In alignment with its audience and its founding ethos, Patagonia has boldly fought to protect a national monument, promoted the reuse and refurbishment of their products and pledged all of its profits to fighting climate change. Patagonia’s brand identity inspires loyalty from fully 73% of customers, Statista calculated. Create cohesive messaging Any ad or piece of content that your brand puts out are opportunities to cement your brand image. For example, if your mission is to save shoppers money, then discount-focused content is appropriate (think of Walmart’s catchy slogan “Save Money. Live Better.”) Your voice and aesthetic should likewise align with your core purpose consistently across channels to reinforce your singular offering. Periodically check execution with a top-to-bottom brand audit. Is there continuity from your internal brand values to external brand messaging? Take a holistic view that includes: Branded advertising campaigns: Create cohesive ads with an evergreen message that helps create a compelling brand story. Rather than focus on specific products or sales events, use these branded campaigns to showcase the central storyline and distinctive voice that mark your brand identity. Social media: While consumers expect social media to be more casual and authentic than a slick branded ad, you should still focus on your core messaging and employ your unique brand voice. Offline experiences: Store signage and shelf talkers should reflect branding as much as your online presence does. Packaging for online orders and printed brochures should all reflect your brand. Offer a positive customer experience The customer experience is central to perception of your brand, so to build brand equity, deliver high-quality, consistent interactions across channels. Think beyond the customer service department to include: Ease of use when it comes to fulfillment processes such as store pickup or initiating a product return Accessible and honest customer reviews Responsiveness on social media, which 63% of consumers expect brands to offer as a customer service channel, according to Microsoft Personalization in the form of consultative sales support, such as personal shopping services The customer experience is so important that leading companies have made it their central mission. Zappos.com famously claims to be “a service company” that “happens to sell shoes” and more. Amazon.com founder Jeff Bezos claimed to be “obsessive-compulsive” about serving customers, and six customer service tenets guide decisions company wide, HubSpot reported. Reward brand loyalty Not only is keeping customers less expensive than finding new ones, but repeat buyers are more likely to become the advocates that help your brand equity grow. Invest in building long-term relationships with your customers through a meaningful rewards program that encourages repeat purchases or interactions with your brand. Above and beyond points, give loyal customers special treatment by: Asking their opinion: Consider creating an audience or customer panel to consult when developing new products or services. Providing input on the direction of the business gives engaged customers more of a stake in your success. Awarding early access: Saving a spot at the head of the line for loyalists when it comes to sought-after new products or seasonal favorites is a perk that costs you nothing but builds appreciation for your brand. Personalizing rewards: Don’t offer generic gift prizes based on points offered; instead, consider picks tailored to loyal buyers’ individual preferences, or a meaningful discount they can apply however they like. Rewarding referrals: Loyal customers are your best word-of-mouth marketers, so be sure to reward them for any new business they bring to your brand. The Starbucks Rewards program is a perfect example of how a brand rewards customer loyalty, and one of the reasons Starbucks has undeniably built up its positive brand equity. By offering clients free products and personalized suggestions based on their preferences, Starbucks is able to keep its customers coming back for more instead of taking their business to a competitor. Members drove 53% of all U.S. company revenue in 2022, according to PYMNTS.com. Start your own rewards program with Wix Loyalty Program, which supports various types of rewards and tiers.

In this post, we’ll help you to solve the riddle behind eCommerce discount strategies. Learn how to craft a discount strategy that benefits your online store without cutting too deeply into your bottom line. There’s no denying that a great discount can do wonders for online sales and conversions. But if your discounts are too generous, too frequent, or too broad, you risk losing money and even attracting a different crowd (e.g., deal seekers) than you originally intended. On the flip side, if you’re overly stingy with discounts, you may find that sales are few and far between. What is a discount pricing strategy in eCommerce? A discount pricing strategy is a deliberate decision to sell a product or service at a lower price than the listed or advertised price. Discounts can be temporary (for new items) or permanent (for clearance products). They can also take different forms (e.g., percentage off vs. free shipping). We'll get into specific pricing strategies in a minute but first, let’s discuss a few different scenarios that are appropriate for offering discount pricing. Looking to apply discount pricing strategies? Wix can apply complex promotions automatically at checkout and supports advanced eCommerce promotion logic allowing you to automate online promotions and simplify promotion campaigns. Learn more about: How to use ecommerce discounts on Wix How to use eCommerce promotions with Wix When should you offer a discount? You want to motivate new customers to make a purchase Discounts not only draw attention to your site they can also entice customers who are unfamiliar with your brand to follow through with their first purchase. Discounting is particularly helpful if you’re selling in a crowded market or if you’re a new eCommerce small business owner with a newly minted online store. You want to boost shopper engagement and improve customer loyalty A competitive discount pricing strategy can be useful for incentivizing repeat purchases or organic marketing. For example, you might offer a discount as a reward when customers refer their friends and family to your brand. Or, you might choose to launch a loyalty program that offers gifts, discounts, and other incentives based on how much and how often members buy from you. Learn more about how to set up a customer loyalty program. You want to clear out old inventory If you’re looking to clear out inventory that’s taking up space in your store or warehouse, a discount can improve inventory turnover and help you make room for new products. You want to increase sales when demand is high Discounts can give you an edge during the holidays and other hyper-competitive selling events, like Prime Day. These types of events tend to have a “halo effect,” whereby the excitement caused by these promotions have positive ripple effects on other retailers (read: you may see a nice bump in traffic and sales even if you have no direct ties to the event). Discounts can additionally be useful in the weeks following these periods. For instance, a retailer that sells candles might offer discounts on holiday-scented candles after the holidays have passed, or a sporting goods store might offer coupons at the end of the regular sports season. 4 key considerations behind any discount strategy There is no one right way to set discount prices. Your strategy should be tied to your business goals and the types of products you sell. That said, there are some general guidelines that you can use when planning for a discount. 01. The timing When does demand for your product peak and drop? Or, when do people tend to drop off during the buying process? Think about when customers are mostly likely to seek out discounts, or how you can use discounts to close the sale. Look at historical sales data for clues and peek at how your competitors are using discounts to their advantage. If you've just started a business, it might take time to collect this data so don't rush ahead with a discount strategy until you have this information. 02. The messaging The way you present a discount may or may not motivate a sale. Jonah Berger, author and marketing professor at Wharton, advises retailers to use The Rule of 100 when advertising a discount. “Subtle ways of framing the same information can make consumers more compelled to purchase,” writes Berger. For instance, let's say the list price of a candle is $30, but the discounted price is $22.5. The discount can be presented as either “$7.50 off” the list price or “25% off.” The Rule of 100 says that the percentage is more enticing to consumers than the fixed amount. This remains the case until the listed price of an item exceeds $100. A discount for higher ticket items, like a smartphone, is typically more compelling when it’s presented as a fixed fee. For example, if the sale price of an $850 phone is $595, you should present the discount in a dollar amount rather than a percentage, so $255 off and not 30% off. In both cases the customer will pay $595 for the phone, but they're much more likely to act on the discount when the deal is presented in absolute dollars saved. 03. The product The type of product you’re selling should also inform your discount strategy. If you’re trying to build a luxury brand, avoid deep discounts that could devalue your brand or the product itself. On the other hand, if you are reselling a popular item, you might need to offer a steeper discount to stay competitive and make it worth it to shoppers to buy from your store versus a vendor they’re more familiar with. Just make sure that you’re not breaching any MAP policies when you do so. 04. Your costs Take into account the costs of manufacturing, shipping, and packaging your product (among other related expenses). It’s alarmingly easy to lose track of costs and lose too much money on a promotion—a problem that 20% to 30% retailers face, according to a study by the Boston Consulting Group. According to the same study, 20% to 50% of promotions don't actually generate a noticeable lift in sales. But retailers hesitate to scale back on these campaigns because they’re not sure which ones are working and which ones are not. 8 types of discount pricing (with examples) Granted that you’ve done your homework, discounts can be instrumental in attracting new customers or delighting existing ones. Here are eight types of discount strategies that you can bake into your eCommerce marketing strategy. 1. Quantity discount 2. Price breaks 3. Bundle pricing 4. Stackable discounts 5. Flash sales and lightening discounts 6. Loyalty discounts 7. New customer discount 8. Personalized discounts 01. Quantity discount Offer a discount when customers purchase certain quantities of your product. For example, you could offer multipacks, run buy-one-get-one (BOGO) promotions, or offer special pricing for bulk orders. The goal is to motivate customers to purchase more products than they'd originally intended. It's the “five for $25” approach that retailers like Victoria Secret and Urban Outfitters use when selling relatively low-priced items. Or, as shown in the example below, Wix merchant Coal and Canary incentivizes larger basket sizes by setting a minimum order requirement. 02. Price breaks A volume price break is similar to a quantity discount, but applies to a broader range of order sizes. For example, you may require customers to purchase at least 10 items to get a 10% discount off the total order price. However, they can still get a 5% discount if they buy eight items. Each of these checkpoints come with its own price break. 03. Bundle pricing Bundling different but related products together can increase average order value (AOV), while reducing the per-unit price of one or more items within the bundle. Bundles double-up as a great strategy for promoting gifting, especially during the holidays. For example, if you own a beauty brand, you could create a "spring nail" package that bundles several pastel-colored nail polish with nail-care tools. Alternatively, you could create "starter bundles" or bundles that feature products from the same collection. Take a look at this plastic-free utensil set offered by MightyNest, an eco-friendly retailer. MightyNest offers additional discounts to customers who are part of their loyalty program—which leads us to the next discounting strategy, stackable discounts. 04. Stackable discounts There are multiple ways to offer stackable discounts, all of which can motivate buyers to break out their credit card and complete their purchases. As with the MightyNest example above, you can offer bundles and multipacks as part of your catalog, and allow loyal customers to exercise additional benefits at checkout (e.g., in this case, MightyNest members get free shipping and an additional 15% off their purchase). Another approach is to offer free shipping contingent upon a minimum order amount (e.g., free shipping for orders over $50). Or, let customers apply rewards, coupons, or credits to discounted items at checkout. A stacking discount strategy can help you achieve multiple goals, including (but not limited to) increasing AOV, improving loyalty, and encouraging repeat purchases. 05. Flash sales and lightning deals A flash sale is a discount offered for a limited time. This type of discount encourages impulse buying. It can be the final push that customers need to hit “buy” when they’re on the fence. Examples of flash sales include special promotions when a new product first launches, or a 24-hour discount on a hot-selling item. A lightning deal is like a flash sale on steroids. Lightning deals offer heavily discounted prices on a single product for an extremely short time (think: Amazon Lightning deals). They’re an effective way to drive sales when traffic is slow or when you’re trying to clear out inventory—without committing to long-term sales. However, you’ll want to make sure you set aside enough stock to meet customer demand, otherwise your sale could backfire and cause you to oversell. This, in turn, could leave a bad taste in customers’ mouths. 06. Loyalty discounts This type of discount is often offered as a reward for repeat purchases or membership in a loyalty program. For example, you might offer 10% off to customers who have purchased from your store three or more times within the past year. Or, you could offer free shipping to newsletter subscribers or members of your VIP club, a strategy that Wix merchant Vivi et Margot employs. Loyalty discounts can also be awarded to customers who refer friends and family to your store (e.g., earn $10 off your next purchase for referring a friend). 07. New customer discount A new customer discount is offered to first-time buyers to get them to take a chance on your brand and/or return for a future purchase. For instance, you might offer 10% off a shopper's first order or include a free “welcome” gift for new customers. As with any special offer, you’ll want to make sure that your offer is clearly communicated and easy to redeem so that customers walk away with a good impression of your brand. 08. Personalized discounts A personalized discount is a discount that's tailored to the individual shopper based on his or her purchase history, browsing behavior, or other triggers. For example, you could offer a 10% discount to shoppers who visit your site frequently or have searched for specific items. Personalized discounts can additionally be used to encourage certain behaviors, such as completing a purchase within 24 hours of adding an item to the cart. Pros and cons of discount pricing When developing a discount pricing strategy, there are a number of factors to take into consideration. Make sure you have thought of these pros and cons before you implement your pricing strategy: Pros of discount pricing: Learning how to craft the proper discount strategy for you is key. If you do it right, there are a number of benefits for your business: Increase sales: Discount pricing can be a great way to increase sales, especially for new products or products that are not selling well. Attract new customers and boost brand awareness: Discount pricing can be a great way to attract new customers who may not have otherwise considered your products and help to boost brand awareness by making your products more visible to potential customers. Clear out inventory: If your warehouse is cluttered with old inventory, discount pricing is a great strategy to clear it out. Cons of discount pricing: Getting carried away with discount pricing is where businesses sometimes go wrong. The downsides for your business include: Reduced profit margins: Discount pricing can reduce your profit margins, especially if you offer deep discounts. Damage brand image: If you offer discounts too often, your customers may start to think that your products are always on sale, which can damage your brand image. Can attract bargain hunters: Discount pricing can attract bargain hunters who are only interested in getting a good deal, and they may not be repeat customers. Manage discounts with Wix eCommerce Clearly, there are many discount pricing strategies that you can use to drive sales on your site. Whether you choose to offer flash sales, loyalty discounts, or new customer offers, be sure to carefully track your results and analyze which strategies work best for your brand. By experimenting with different offers and promotions, you can find the winning combination that boosts your bottom line. If you're looking for an easy way to manage coupons, pricing strategies, loyalty programs, and more—check out Wix’s full suite of eCommerce features. Get the tools you need to bring your ideas to life and stay in control of your orders, inventory, and more. Discount pricing strategies FAQ What is a random discount pricing strategy? A random discount pricing strategy involves offering periodic, unpredictable discounts on products or services. Unlike regular sales or promotions, the timing and extent of discounts are not predetermined, creating an element of surprise for customers. This strategy aims to maintain customer interest, encourage spontaneous purchases and foster a sense of urgency. While it may enhance customer engagement, careful implementation is required to prevent potential negative impacts on brand perception and profit margins. What is a deep discount pricing strategy? A deep discount pricing strategy involves offering products or services at significantly lower prices than competitors or standard market rates. This approach aims to attract price-sensitive customers, stimulate sales volume, and gain a competitive edge. While it can drive short-term revenue and customer acquisition, businesses must carefully manage profit margins, as sustained deep discounts may impact long-term profitability and brand perception. Strategic implementation and consideration of overall business goals are crucial for the success of this pricing strategy. Marketing and discount pricing strategies Effective marketing and discount pricing strategies involve creating compelling promotional campaigns and strategically offering discounts to attract and retain customers. By aligning marketing efforts with well-timed discounts, businesses can drive sales, build brand loyalty and remain competitive. Balancing discounts with overall business goals is essential for long-term success in attracting customers and maintaining profitability. What's a popular discount pricing strategy example? An example of a discount pricing strategy is a "Buy One, Get One Free" (BOGO) promotion. By offering customers an additional product for free when they purchase one at full price, businesses incentivize larger purchases and create a sense of value. This strategy is effective in clearing inventory, attracting customers and promoting immediate sales.

If you own an eCommerce store, then you know that generating traffic and sales can be a challenge. While there are many marketing approaches you can take to increase site traffic and motivate customers to buy, planning effective eCommerce marketing strategies can be daunting. After all, traffic doesn’t come cheap these days. While ad platforms like Facebook, TikTok and Amazon are all great places to reach consumers—ad prices have skyrocketed within the last year, jumping anywhere between 11% and 70% year over year. The challenge of rising ad prices and increased competition for consumer attention means you must make your marketing budget do more for less. Below, we've compiled 21 eCommerce marketing strategies focused on helping you balance cost with reach and effectiveness. Lean on these strategies, along with eCommerce marketing solutions by Wix, to drive more traffic and sales without burning through your capital. Need a reliable platform for leveling up your store? See Wix’s full suite of eCommerce features. What is eCommerce marketing? First, let’s make sure we’re on the same page as to what marketing for eCommerce entails. Put simply, eCommerce marketing is the process of driving traffic to your online store and convincing visitors to buy your products or services. Tactics usually involve a mix of three approaches: Traffic generation: Draw new customers to your store through a mix of paid and unpaid tactics, including (but not limited to) SEO, content marketing, social media, paid ads and email marketing. Conversion optimization: Employ strategies to increase sales and average order value (AOV), including personalization, intuitive website design and special offers. Customer retention and loyalty: Keep existing customers happy with customized offers, loyalty programs and rewards so that they continue purchasing from your brand and refer new customers through word-of-mouth marketing. Learn more: What is a customer loyalty program and how to set one up. All of these together aim to achieve benefits like: Increase marketing efficiency and ROI Gain a better understanding of your customers Keep up with and outperform competitors Elevate and increase the visibility of your brand Grow business and improve cash flow 21 eCommerce marketing strategies to test out Dazzle your customers with impactful content marketing Prioritize search engine optimization (SEO) Build an email marketing list (and use it) Re-engage customers with retargeting/remarketing Implement Google Shopping Ads Expand your reach with social media Tap into established audiences with influencer marketing Foster loyalty, repeat business and sales with personalization Create a loyalty program Generate hype with a flash sale Upsell and cross-sell to increase AOV Offer a special discount Experiment with SMS marketing Incentivize referrals with affiliate marketing Optimize for mobile users Leverage video marketing Integrate chatbots for customer service Implement subscription models Embrace sustainability and ethical marketing Encourage user-generated content Plan seasonal and holiday marketing 01. Dazzle your customers with impactful content marketing Be it blog posts, social ads, podcasts, videos, or product descriptions—content is essential for driving traffic to your online store. But to understand where to start, you need a cohesive content marketing strategy that outlines your main goals, priorities and other important details. For many online brands, a blog is a great place to start. It offers a platform to regularly publish articles, guides, product reviews, or other types of content that spread the word about your products in a more natural way. Not to mention, it’s easy to add to any Wix eCommerce site. Read Also: Adding and setting up your Wix Blog Content can also be user-generated (e.g., adding customer’s social media posts to your site) or co-branded (e.g., collaborating with another brand to improve your brand reputation, visibility and backlinks). The ultimate goal: build more authentic customer connections and improve visibility online. Learn more about how to create a landing page. 02. Prioritize search engine optimization (SEO) SEO is the process of improving your store's rankings on Google and other search engines in order to attract more organic traffic. Ecommerce SEO is unique in that it specifically focuses on getting product pages, category pages and other transaction-oriented pages to rank—in addition to any supplementary content, such as a blog. When done well, SEO is an extremely cost-effective way to attract visitors who are actively looking to buy what you're selling. The best eCommerce platforms offer built-in SEO tools to make the process of optimization easier. Wix eCommerce, for example, offers advanced SEO features that help to automate (and scale) optimizations across your pages so that they can be easily found and indexed by search engines. Wix store owners that take advantage of our SEO tools have an average of 21% more traffic than those that don't. 03. Build an email marketing list (and use it) As a type of marketing, email marketing is still alive and thriving, with email ROI coming in at $36 for every $1 spent. Email has the power to move the needle when traffic is slow or you want to capitalize on seasonal trends (e.g., increased traffic during the holidays). The first step, of course, is to build a subscriber base by adding an email signup form to your online store. Promote a newsletter that includes special discounts, product announcements, recommendations and other interesting content. With a clear eCommerce email marketing strategy, you can reduce abandoned carts, increase conversions and keep your brand top of mind. 04. Re-engage customers with retargeting/remarketing Retargeting or remarketing (which are often used interchangeably) provides an avenue to re-engage with people who've visited your website once before. It’s relatively cheap and is simple to set up. For example, Facebook retargeting just requires you to add a pixel to your site. This helps to populate a list of contacts, which you can then re-engage with a Facebook ad that draws attention to your brand or showcases a product that buyers may have been interested in before. Wix additionally offers integration with apps like AdRoll that help you to manage your ads more efficiently. Retargeted ads tend to get a much higher response than standard ads, both in terms of clicks and sales. Some advertisers report a 128% increase in conversion rate from retargeted ads, with consumers being 10 times more likely to click on retargeted ads than standard ads. 05. Implement Google Shopping Ads Google Shopping Ads allow you to showcase your products on organic search results and Google’s dedicated Shopping results page. As with standard search ads, advertisers are charged a per-click amount whenever someone actually clicks on the ad. Google drives a massive amount of product searches, with nearly half (48%) of consumers starting their product searches on search engines. It therefore stands to reason that getting your products listed on Google is a no-brainer. Google even offers a Buy on Google feature, which makes it easy for your consumers to complete a transaction directly from the search engine. Wix store owners can run shopping campaigns on Google using the Wix and Google Ads integration. This simplifies the process of setting up a Google Merchant account. 06. Expand your reach with social media The eCommerce customer journey increasingly involves social media touch points. In a 2022 survey of over 14,000 global shoppers, 65% of respondents said they use social media for inspiration when making a purchase, and 60% said that they shop from content posted by brands on social media. Of course, social media isn’t meant to be purely transactional. It’s—at its core—a place to be social. There are plenty of ways to leave an impression or to simply get your customers more involved. Think: Wendy’s sassy tweets. Or, Disney’s # ShareYourEars campaign. In the same vein, consider how both social commerce and social media marketing can help your brand reach its core consumers and have them warm up to your brand. Launch a social contest. Share shoppable posts. Host livestreams. Don’t forget to consider paid ads as well. Most social platforms—including Facebook, Instagram, TikTok and Twitter—have paid advertising options that allow you to target potential customers via their interests, demographics and/or behaviors. Ads can serve as a good complement to your organic strategies, actively bringing my people to your account. Learn more: Behavioral marketing 07. Tap into established audiences with influencer marketing After you have started your business, the right influencers can help you increase consumer trust in your brand. These influencers typically have large and/or niche followings that value their recommendations and content. They can either share your content or produce original content featuring your products (among other collaborations). The biggest thing to remember is that influencers are creators in their own right—the most fruitful partnerships are two-way, and allow the influencer to have some creative freedom over how they introduce their followers to your brand. Creating an influencer marketing strategy can help you discover and select influencers that jive well with your buyer persona and business approach. An influencer can even be an existing customer (e.g., a brand evangelist) or another business that sells complementary products and/or services. 08. Foster loyalty, repeat business and sales with personalization Personalization is arguably one of the most effective eCommerce marketing ideas because it inspires a more seamless and satisfying customer experience. From offering personal product recommendations to sending targeted emails—there are many eCommerce personalization approaches that you can experiment with. To help with personalization, use data from past purchases to recommend similar or complementary products to customers. Nearly 60% of shoppers in a recent poll said that emails that contained product suggestions based on past purchase history would likely result in a sale. Moreover, according to the same poll, relevancy tended to trump newness when convincing U.S. shoppers to make a purchase from email marketing. 09. Create a loyalty program Building customer loyalty is an oft-underrated way of growing sales, even though acquiring new customers is five times more costly than retaining existing customers. However, a good loyalty program can keep customers coming back. Through a customer loyalty program, you can reward customers for repeatedly buying from your brand, e.g., you can offer points or credit that can be redeemed for discounts, free shipping, exclusive products, or other perks. Loyalty programs can also help you collect valuable data about your customers, including their purchasing habits, interests and contact information. You can use this data for market segmentation of your email list, personalize marketing campaigns and create better loyalty rewards. Wix merchants can use the Wix Loyalty Program app to get started. The tool lets you easily create and manage all aspects of a loyalty program—from awarding points to tracking member activity—via one convenient console. 10. Generate hype with a flash sale A flash sale is a short-term promotion (usually lasting 24 hours or up to a week) with deep discounts on select products or product categories. While the primary goal of a flash sale is to increase purchases, they also help create a sense of urgency and excitement around your brand—which can encourage customers to return to your store sooner than they may have ordinarily returned. To pull off a successful flash sale, you'll need to promote it in advance (email marketing is a great option here). You'll also want to plan post-sale follow-ups, such as abandoned cart reminders or emails featuring similar products. Our internal data confirms the effectiveness of flash sales, especially for SMBs. We've found that, on average, online stores increase monthly gross merchandise value (GMV) by 64,000% when they run a flash sale. Check out our flash sale guide for more information on how to set up a successful flash sale. Or SMS marketing might be the tactic you need to reach more people, fast. 11. Upsell and cross-sell to increase AOV Upselling and cross selling can be proactively prompted in order to encourage repeat customers and offload excess inventory. Upselling encourages customers to purchase a higher-end (and higher-priced) version of the product they're interested in. In another scenario, you might upsell customers to purchase multiple items of the same product (e.g., a five-pack of socks for a discounted per-item price). Cross-selling, on the other hand, uses personalization and past shopping history to suggest complementary products. So, if someone's looking at a five-pack of socks, you might suggest that they buy a five-pack of underwear to keep their drawers stocked. Both upselling and cross-selling can be employed via your product pages, cart abandonment reminders and post-purchase follow-up emails. 12. Offer a special discount Ah, sales. They've been a staple of store owners (both off and online) for decades. Sales—including discounts, limited-time offers and rewards—motivate purchases, encourage email signups and fuel customer loyalty. A good proof point for this: Amazon’s annual Prime Day(s) event, which is based entirely on flash sales, lightning deals, coupons and special rewards for Prime buyers. Last year, this two-day event generated an estimated $11.2 billion. It goes without saying that you don't have to be a billion-dollar behemoth like Amazon to create effective sales campaigns. 13. Experiment with SMS marketing SMS marketing (aka text message marketing) allows you to get in front of consumers on a device that they can’t ignore. There are multiple ways you can use SMS too, including to: Follow up on a purchase: Once a user has sealed the deal, sending order updates and shipping confirmation via texts can feel like next-level service and can be easier for consumers to keep track of. Deliver exclusive promotions and sales: SMS marketing encourages quick behaviors. For holiday sales, last-minute deals and even birthday promos, SMS marketing is a great way to build urgency without spamming users. Remind customers of specific actions: SMS marketing (and even push notifications) can be an engaging way to connect with customers in a friendly and relevant way. Let them know that their coupon is about to expire, offer a personalized daily deal, or remind them that they still have items in their cart. Gather feedback or customer reviews: Social proof is an incredible device for building trust among other consumers. Texts can be a gentle and personal way to ask your buyers to review their purchases or your services. 14. Incentivize referrals with affiliate marketing Affiliate marketing refers to any partner of your business who markets on your behalf and drives traffic (and sales) to your site in return for a reward or commission. Affiliate marketing tends to work best with skilled marketers or partners, who are focused on generating regular income from commissions. Ideal affiliates are active in a space related to the one you operate in. For example, if you make and sell Montessori children’s toys, a good affiliate might be a notable mommy blogger who is an expert in Montessori parenting and is willing to feature your store on her site. Think of working with an affiliate as forging a business partnership where you exchange value for external marketing efforts. Because this strategy leverages trust, it may be most productive as a small business marketing technique when you’re trying to break into a new or tangential market. Just be sure to focus on and vet affiliates carefully. Wix's free eCommerce website builder is built with small business ideas in mind so you can cost-effectively increase traffic, generate sales and foster customer loyalty. Our advanced suite of marketing tools includes built-in SEO features, social media integrations, discounting tools and more. Check it out for yourself—create a free account today. 15. Optimize for mobile users As more people shop on their smartphones and tablets, having a mobile-friendly eCommerce website is important. Mobile optimization ensures that your website is easy to navigate and quick to load on smartphones and tablets. This includes simplifying your checkout process, optimizing images and videos for mobile and ensuring that buttons and links are easily clickable. A mobile-friendly design not only enhances the user experience but can also lead to higher conversion rates and lower bounce rates. 16. Leverage video marketing Video marketing is a powerful tool to engage customers. convey your brand message effectively and showcase products in a dynamic way. Create product demos, customer testimonials and behind-the-scenes content to showcase your products and build trust. Videos can be shared on your eCommerce website, social media platforms and email campaigns to reach a broader audience. 17. Integrate chatbots for customer service Chatbots can enhance customer service by providing instant responses to queries and assisting with purchases. Integrating chatbots into your website ensures that visitors receive help at any time of day, which can lead to increased satisfaction and loyalty. Chatbots can also collect valuable customer data, which can be used to personalize marketing efforts. 18. Implement subscription models Subscription models offer a convenient way for customers to receive products regularly while providing steady revenue for your business. his model is particularly effective for consumables like beauty products, food and other recurring needs. Subscription offerings can include perks like discounts, exclusive products, or early access to new collections, encouraging customers to commit to your brand long-term and increase your customer lifetime value. Additionally, subscription boxes can create a sense of excitement and anticipation, enhancing the overall shopping experience. 19. Embrace sustainability and ethical marketing Consumers are increasingly driven to support brands that prioritize sustainability and ethical practices. Emphasize your commitment to eco-friendly packaging, sustainable sourcing and fair labor practices in your marketing efforts. Transparent communication about your values can build trust and resonate with socially conscious customers. 20. Encourage user-generated content User-generated content (UGC) can be a highly effective way to showcase your products through the eyes of your customers. Encouraging customers to share their own photos, videos and reviews of your products on social media provides authentic testimonials that can influence potential buyers. Highlighting UGC not only provides social proof but also fosters customer engagement and trust. 21. Plan seasonal and holiday marketing Seasonal and holiday marketing campaigns are an excellent way to boost sales during peak shopping periods. From Black Friday and Cyber Monday to Valentine's Day and back-to-school season, aligning your website promotions with these events can create a sense of urgency and drive purchases. Planning your campaigns well in advance ensures you capture your audience's attention when they're most likely to buy. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce marketing strategies FAQ What are the benefits of eCommerce marketing? Ecommerce marketing can help businesses reach a wider audience, increase sales and build brand awareness. It can also help businesses to: Increase efficiency and marketing ROI Gain a better understanding of your customers Keep up with and outperform competitors Grow business and improve cash flow How do I create an effective eCommerce marketing plan? To create an effective eCommerce marketing plan, you need to: Set clear goals: What do you want to achieve with your eCommerce marketing efforts? Do you want to increase website traffic, generate leads, or increase sales? Identify your target audience: Who are you trying to reach with your eCommerce marketing efforts? What are their interests and needs? Choose the right marketing channels: Which marketing channels will be most effective for reaching your target audience? Create compelling content: Your content should be informative, engaging and relevant to your target market. Track your results: It's important to track the results of your eCommerce marketing efforts so you can see what's working and what's not. What are some future trends in eCommerce marketing? Future eCommerce marketing trends are likely to be focused on personalization, automation and the use of social media combined with omnichannel marketing. Businesses that can personalize their marketing messages and automate their marketing campaigns will be at an advantage. Social media will also continue to be an important marketing channel for eCommerce businesses. What’s the difference between eCommerce marketing and digital marketing? Ecommerce marketing is the process of promoting and selling products or services online. It can involve a variety of channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing and content marketing. Digital marketing is a broader term that encompasses all marketing activities that use digital channels, including eCommerce marketing. Interested in comparing the top eCommerce platforms. Read more about each one: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace Shopify alternatives Wix vs Shopify WordPress alternatives

Find the perfect branding for your designs with Wixel → If you always make a beeline for name brands like Ben & Jerry’s, Oatly and Skyr when shopping for groceries, then you know firsthand how powerful brand loyalty is. The same is true if there’s a shop you always go to, even if it’s farther or more expensive than other options. This is the dream for every business: to have branding so influential that customers don’t even think to look for an alternative. Luckily, brand loyalty isn’t as much a matter of luck as it is savvy brand management. In this post, we’ll discuss the benefits of brand loyalty and the tactics you can use to generate it. Use Wix to design a website that keeps brand loyalists in the fold. What is brand loyalty? What’s the difference between brand loyalty and customer loyalty? How does brand loyalty work? Why is brand loyalty important? How to cultivate brand loyalty 4 examples of brand loyalty What is brand loyalty? Brand loyalty is a customer’s dedication to a particular company. They buy its products or services over and over again, even when other options are available. It’s very difficult for companies to lure loyalists away from the brands they love and trust, which is why brand loyalty is such a powerful business driver. What’s the difference between brand loyalty and customer loyalty? Although the terms "brand loyalty" and "customer loyalty" are often used interchangeably, it's important to understand the distinction between the two. Customer loyalty refers to the tendency of a customer to commit to a brand because of inherent benefits, such as pricing, rewards and convenience. In contrast, brand loyalty stems from a customer connecting with a brand's identity on a deeper level. Because customer loyalty relies on factors like price or convenience, it can quickly wane if the brand becomes more expensive or less available. Brand loyalty, on the other hand, can withstand such variations as long as the brand's identity and values remain unchanged. Therefore, building brand loyalty is crucial for companies—even those with strong customer loyalty—to maintain a loyal customer base in the long term. How does brand loyalty work? Suzy walks into a drugstore in search of Advil for pain relief. Even after the clerk mentions that generic brands contain the same active ingredients, she still purchases Advil. Suzy has used it for years, so she knows it works and doesn’t care how much it costs. That’s brand loyalty in action. Devoted customers will go out of their way to find the brands they prefer, regardless of whether it’s the more inconvenient or costly option. This doesn’t just happen after one purchase. Your customers have to go through various stages before they become loyal customers: Brand recognition: At this stage, the customer is aware of your brand and can recognize its logo, name or packaging. The customer may not have any specific feelings toward your brand yet, but they’re familiar with it and have some basic knowledge of what it represents. Customers may not buy anything from you at this stage, but are much more likely to remember your brand in the future. Brand preference: Once a customer has tried your brand and realizes its value, they’ll begin to form an attachment. The customer may associate your brand with good experiences related to your product, customer service or marketing. During this stage, customers may make multiple purchases over time. That’s when customer loyalty begins to form. Brand insistence: At this stage, the customer has become loyal to your brand and insists on buying your products over other options. The customer has likely grown an emotional attachment to your brand and may be willing to pay a premium price to continue using it. Brand advocacy: Brand advocacy is the final stage in which your avid customers start to recommend your brand to others. In order to get them to this point, you’ll need strong branding, sales and marketing strategies that keep your customers engaged. Why is brand loyalty important? Brand loyalty is important because it can help you build stable profit margins, establish a positive brand reputation and maintain a competitive edge in the market. Let’s discuss a few of the main benefits of brand loyalty in detail: Differentiate from competitors: In a crowded market, where competing brands offer similar products or services, it can be difficult to differentiate and stand out. However, a strong base of loyal customers can help your brand differentiate itself from competitors and create a unique identity. In a market where there are many new entrants, having a loyal customer base can help a brand maintain its position and reputation. Make more revenue: According to a 2020 report on the state of brand loyalty, 56% of brand loyalists would spend more money on their favorite brands even if cheaper options were made available. But that’s not the only reason why your brand will make more money—another is that retention marketing is much easier and more affordable than acquisition marketing. Because loyal customers are ride-or-die fans, some of the money you’d otherwise pour into reaching new customers can be invested in developing relationships with loyal ones. Higher quality of referrals: Word-of-mouth marketing can be very effective, as it involves customers sharing their positive experiences and recommendations about a brand with others. In fact, consulting firm McKinsey & Company says word-of-mouth marketing accounts for 20% to 50% of all purchasing decisions. That’s because referrals that come from people we know are seen as more trustworthy than other types of referral sources. More successful product launches: Whether your business launches a new location, service, product or something else, you want to ensure that they’re just as successful as what made your brand so popular in the first place. Whereas customer loyalty might not extend to other locations, services or products, customers with brand loyalty will get excited every time a new offering becomes available. Higher resiliency: As no business can be perfect or exist in a vacuum, it is crucial to invest time and effort in cultivating brand loyalty from your brand personality from the beginning. Doing so will help make the business more resilient and better equipped to handle any challenges that may arise. How to cultivate brand loyalty There are a number of things you can do to generate brand loyalty. Develop a memorable brand identity Keep things consistent Create an engaging marketing strategy Provide top-notch customer service Build a community 01. Develop a memorable brand identity The brand loyalty survey we discussed earlier found that 84.3% of customers are more loyal to brands with values that align with their own. It’s therefore crucial to develop a memorable brand identity that reflects your company's values, personality and unique selling proposition. However, this doesn’t mean you should glom onto whatever you think your customers are interested in—they’ll see right through that. Instead, identify what drove you to start the business in the first place. What drives you to do things differently? Highlight your values across your website, ads and other marketing assets so that customers who share those values can find you. 02. Keep things consistent When customers know exactly what to expect from your brand, they are more likely to develop a deep attachment to it. Therefore, keeping your quality brand identity and customer experience consistent can encourage brand loyalists to commit to your brand for the long-term. Think about a brand like McDonald’s. Whether you’re visiting a McDonald’s down the street or in a different country, you know that you can expect a similar experience every time because of the consistency with which the company applies its brand. In addition, staying consistent will help you avoid brand dilution. 03. Create an engaging marketing strategy While creating a cool video or quirky slogan are important for generating brand recognition, you’ll need a more developed marketing strategy to push your customers into brand devotion territory. Instead of solely focusing on selling your product, your marketing efforts should be tailored towards creating a meaningful connection with your customers. This connection can be achieved through personalized interactions, consistent engagement and a genuine interest in your customers' needs and interests. Burger King’s Twitter account, for example, has garnered 2 million followers by actively responding to customers on social media and inviting conversation. In doing so, they’ve managed to build a community of devoted followers. 04. Provide top-notch customer service Customers who feel valued and appreciated are more likely to return to your brand and recommend it to others. However, creating a positive customer experience involves training customer service representatives to be friendly, knowledgeable and responsive to customer needs. Train your team to resolve issues quickly and effectively, ensuring that customers feel heard and supported. Regularly ask for customer feedback and use it to guide your business decisions. Additionally, respond to positive reviews and show your appreciation. Ultimately, the goal of customer service is to make every customer feel like a VIP. By prioritizing their needs, you can more easily build lasting relationships and foster a sense of loyalty that goes beyond simply meeting a customer’s basic requirements. 05. Build a community Creating a community for your customers on your website and encouraging them to become brand ambassadors is a powerful way to amplify the support for your brand. This approach can foster deeper engagement, cultivate brand advocacy and help you source user-generated content for your marketing campaigns. By enabling customers to connect with one another and share their positive experiences with your brand, you can create a network effect that can significantly boost your brand's reach and influence. A brand loyalty community can take many forms, such as online forums, social media groups or membership programs. Offering exclusive benefits or rewards will encourage people to join and inviting participation and feedback will keep them engaged. Overall, providing customers a platform to connect and share their experiences can create a sense of belonging and foster a stronger relationship between your brand and its customers. Add a member’s area to your Wix website so you can offer brand loyalists rewards and a way to connect with fellow fans of your brand. 4 examples of brand loyalty In addition to the examples of brand loyalty strategies previously discussed, these examples can help spark some ideas. Columbia Sportswear As opposed to many clothing brands, Columbia Sportswear never really focused on being a trendy company. Instead, it leverages its authenticity and grit to connect with customers who appreciate their built-tough clothing and equipment. “At the core, a brand’s relevance is founded on how its products or services perform for its customers,” former CEO and current chairman of the board Gert Boyle told CNBC. “Styles change and activities go through cycles of popularity, but as long as we keep improving our products in ways that help people enjoy the outdoors longer, we’ll remain relevant to consumers of all ages.” By focusing on what really matters to their customers, Columbia Sportswear has cultivated a loyal following. This, in turn, has helped the company weather changing trends and market conditions, making it a resilient and successful brand in the outdoor apparel industry. CrossFit Because community is a central tenet of the CrossFit business model, the fitness company has had great success cultivating brand loyalty. The workout is traditionally done as a group and CrossFit gyms often host events and competitions to bring members together. Some even do community outreach to help members feel more connected to their community. The company’s online presence also helps to foster brand loyalty. It provides online forums for members to connect and discuss, and its social media accounts inspire them to stay committed to the program. With all these brand loyalty initiatives, it’s no surprise to see it explode in popularity and devotion the way it has. Trader Joe’s Trader Joe’s excels in cultivating brand loyalty by prioritizing customer experience. With bright signage, unique product displays and product tastings, its grocery stores are a fun, engaging place to shop. The company puts a special focus on hiring and training to ensure that all their employees are welcoming, friendly and helpful. Trader Joe's keeps its brand identity consistent online. It uses whimsical graphics, a warm tone of voice and numerous resources to help customers become more familiar with its products. By prioritizing customer satisfaction and creating a unique brand experience, Trader Joe's has established itself as a beloved and trusted grocery store among its loyal customer base. Chipotle Despite the fact that Chipotle has weathered multiple food contamination crises, the fast-casual restaurant chain remains strong to this day. How’d they do it? By developing a robust brand loyalty strategy. Thanks to its strong branding, loyalty program and responsible business practices, the chain managed to maintain its dedicated following and survive the bad publicity. Learn more: What is a customer loyalty program?

Start selling with Wix eCommerce→ Get started with Dropshipping today → When it comes to running a business in the competitive world of eCommerce and selling online, getting a customer to make a purchase is great but having them come back consistently is what builds a brand that lasts. If you’re running a Wix store, you have a powerful, built-in tool at your fingertips to make this happen. Wix provides built-in loyalty and rewards programs for online stores that enables eCommerce businesses to easily create customer loyalty programs. They also support reward points systems that encourage repeat purchases. Here's how to set up and optimize your Wix Loyalty Program to keep your customers coming back for more. How to setup a customer loyalty program with Wix eCommerce Go to Loyalty Program in your site's dashboard. Click Start Now. Enter your program info: Program name: Enter your loyalty program name. Points name: Click the drop-down and choose the term you want to use to describe "points" on your site: Points: The default "Points" term is used to describe loyalty points. Custom name: Enter the name you want to use to describe loyalty points (e.g. "Stars" or "Hearts"). Points icon: Select a loyalty points icon or upload your own. Click Continue to Setup. Learn more about what is a customer loyalty program. How to optimize your customer loyalty program with Wix eCommerce Incentives to earn Customer rewards Level up your loyalty program Customize the experience Manage your online community 01. Incentives to earn A loyalty program is only as effective as the incentives it offers. With Wix, you can tailor Ways to Earn to match your specific online sales goals. While most programs focus on spending, you can reward customers for various actions: Purchases: The standard "Earn X points for every $1 spent." Site engagement: Reward customers for becoming a site member or signing up for a newsletter. Specific business actions: If you use other Wix features, you can reward customers for booking a session (Wix Bookings), placing a restaurant order or even RSVPing to an event. Social and personal: Give points for following your social media channels or celebrating a birthday. Pro Tip: Use Wix Automations to create even more creative ways to earn, ensuring your program feels dynamic and engaging. Wix supports reward points systems that encourage repeat purchases. 02. Customer rewards Rewards are the prizes customers receive when they hit a point milestone. These are then issued as coupons that can be applied at checkout. When selling online with Wix you can offer a wide range of customer rewards: Percentage discounts: (e.g., 15% off a booking or service). Fixed amount off: (e.g., $10 off your next purchase). Free shipping: A major incentive for online shoppers. When a customer earns enough points, they’ll see their available rewards on their personal "My Rewards" page and receive an automated email with a code to copy and paste. 03. Level up your loyalty program Want to encourage your super-fans to spend even more? Use Loyalty Tiers because by creating levels (like Bronze, Silver and Gold), you gamify the experience. Customers in higher tiers can earn points at a faster rate or unlock exclusive rewards, making them feel like VIPs. 04. Customize the experience Your loyalty program shouldn't feel like a third-party add-on it should be a seamless part of your brand. Wix adds two specific pages to your site when you install the program: The Loyalty Program Page: This is your "Sales Pitch." It’s where visitors learn how the program works and how to join. The My Rewards Page: This is the member’s dashboard. Here, they can see their points total, track their progress and claim their coupons. Customization tip: In the Wix Editor, you can change the design, fonts and colors of these pages. You can even customize the Points Icon to match your brand, for example, selling coffee? Use a coffee bean icon to brand it. 05. Manage your online community As a store owner, you have full control from your Wix Dashboard or the Wix Owner App: Manual adjustments: You can manually give points to a customer to thank them for a review or correct an offline purchase. Performance tracking: View your list of participants and see who your most loyal customers are. Pause and resume: If you need to revamp your strategy, you can "Inactivate" the program at any time and resume it later. Learn more: What are digital gift cards?

Turn your ideas into sales and start selling with Wix eCommerce→ What is a customer loyalty program? A customer loyalty program is a structured rewards system that incentivizes repeat purchases by offering customers points, discounts, perks or exclusive access in exchange for continued buying behavior. For any eCommerce website, these programs are one of the most cost-effective retention tools available, turning one-time buyers into long-term brand advocates. Wix eCommerce includes built-in loyalty tools that integrate directly with your store, so whether you're still figuring out how to start an online store or already scaling, setup requires no third-party software. This guide covers the main types of customer loyalty programs and how to set one up for your online store. Create your site and build your loyalty program today. TL;DR: what is a customer loyalty program and how to set one up A customer loyalty program rewards repeat customers with points, perks or exclusive benefits to increase retention and grow lifetime value. For anyone looking to make an online store that builds long-term customer relationships, a loyalty program is one of the most direct tools available. Setting one up comes down to defining an attainable reward structure, deciding which actions earn points, making the program visible across your storefront and activating automated emails to keep members engaged. The most effective programs are easy to join, clearly communicate value and integrate naturally into the shopping experience. Program type Best for Core mechanic Points-based Most eCommerce stores Earn points per dollar spent, redeem for discounts Tiered Fashion, beauty, lifestyle Unlock status levels with increasing benefits Paid membership High-frequency buyers Pay upfront for ongoing exclusive perks Cashback Price-sensitive audiences Earn a percentage back on every purchase Referral Growth-focused brands Rewards for bringing in new customers Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What is a customer loyalty program? Loyal customers often generate a higher average order value, cost less to retain than new customers cost to acquire and tend to refer to others organically. When a loyalty program is well designed, it increases customer lifetime value, which is one of the strongest indicators of sustainable eCommerce growth. Wix helps eCommerce businesses build long-term customer relationships, using AI-driven product recommendations and automated email workflows to keep customers engaged beyond the first purchase. Expert insight from Adi Avraham, senior SEO growth at Wix: "Selling online isn’t just about having a product, it’s about showing it off the right way. Wix eCommerce makes it easy to create product pages that look amazing and convert visitors into buyers." Learn more about how to start a business and how to make a website to sell. Types of customer loyalty programs Not all loyalty programs are built the same and the right format depends on your business model, customer base and what behavior you want to reinforce. Points-based programs are the most widely used. Customers earn points for every purchase and redeem them for discounts, free products or store credit. Their simplicity makes them easy to communicate across your storefront and accessible for customers at every stage of the relationship. For most eCommerce businesses, this is the natural starting point. Tiered programs layer status levels on top of the points model. As customers spend more, they unlock higher tiers, each with progressively better benefits. This format works especially well for fashion, beauty and lifestyle brands, where status and exclusivity are part of the product appeal. The motivation to unlock higher tiers can be a powerful retention driver for high-value customers. Paid membership programs ask customers to pay upfront for ongoing perks, such as free shipping, members-only pricing or early access to new products. The key is making the value immediately obvious, because customers need to feel the benefit before they've made a second purchase. Cashback programs give customers a percentage of every purchase back as credit toward future orders. They resonate particularly well with price-sensitive audiences because the benefit feels tangible and direct and they reduce discount dependency by keeping rewards tied to future purchases rather than immediate reductions. Referral programs reward existing customers for bringing in new ones. They are highly efficient because the cost of acquisition is tied directly to a confirmed purchase rather than a click or impression, making them a natural complement to any retention-focused strategy. Learn more about how to setup a customer loyalty program with Wix eCommerce. How to set up a customer loyalty program in 7 steps The difference between a loyalty program that drives real retention and one that quietly goes unused usually comes down to a few structural choices made at the design stage. Here is how to build one that works. Define the reward structure Decide what actions earn points Set redemption rules that reduce friction Make the program visible across your storefront Set up automated email communications Integrate loyalty with your broader retention strategy Measure and optimize 01. Define the reward structure The reward must feel attainable. A good benchmark is ensuring customers can earn something meaningful within their first two to three purchases. This creates early momentum and conditions the repeat behavior you want from the start. Decide whether you're running a points-based model, a tiered system or a hybrid. Make sure the earning system is simple enough to explain in a single sentence. 02. Decide what actions earn points Most programs reward purchases, but limiting earning opportunities to checkout is a missed chance. Consider rewarding email sign-ups, product reviews, social shares, referrals and birthday rewards. Each action reinforces a different type of engagement and gives customers more ways to feel valued beyond the transaction itself. This also makes loyalty one of the most cost-efficient eCommerce marketing channels available 03. Set redemption rules that reduce friction Define what customers can do with their rewards and keep the redemption process as clear as possible. Rewards that are easy to find and straightforward to apply at eCommerce checkout consistently outperform programs that require customers to remember a code or navigate a separate page. Lower thresholds with frequent small rewards also tend to outperform single large redemption events. 04. Make the program visible across your storefront A loyalty program that customers don't know about cannot drive behavior. Reference it on your homepage, product pages, checkout flow, post-purchase emails and account pages. The more consistently customers see it across the customer journey, the more likely members are to engage and redeem. 05. Set up automated email communications Configure key loyalty touchpoints like welcome emails, points balance updates, reward notifications and re-engagement emails. Automating these touchpoints keeps the program top of mind between purchases without requiring manual effort. 06. Integrate loyalty with your broader retention strategy Loyalty programs work best when they connect to other retention strategies. Consider pairing it with subscription offerings, back-in-stock notifications, wishlist functionality and gift cards to give customers multiple reasons to return beyond the points program alone. Wix helps merchants capture demand with back in stock pre-alerts. Learn more: How to start a subscription business How to sell subscriptions 07. Measure and optimize Track repeat purchase rate, average order value and customer lifetime value by loyalty enrollment status. Use website analytics to review redemption rates monthly and adjust thresholds or earning rates if website engagement is lower than expected. How to set up a customer loyalty program with Wix eCommerce Wix eCommerce is built to support businesses at every stage of growth, from first-time store owners to high-revenue brands generating $5M to $30M or more in annual revenue. Wix enables eCommerce businesses to create customer loyalty programs natively, with reward points systems that integrate directly with your store's customer data, product catalog and email marketing tools, with no third-party software required. 01. Enable loyalty from your Wix dashboard Go to the Loyalty Program under Customers and Leads in your dashboard and click Start Now. From here, you name your program, choose what to call your points (the default is "Points" but you can use a custom name like "Stars" or "Hearts") and select a points icon. Once saved, the program becomes active and connects directly to your store. 02. Configure your earning structure Set the points rate per dollar spent and enable additional ways to earn, such as becoming a site member, making a first purchase or placing an order. You can toggle individual earning actions on or off at any time from the Loyalty dashboard. You can also use Wix Automations to create additional custom earning triggers. 03. Set rewards and redemption rules Create rewards from the Loyalty dashboard by building a new coupon or connecting an existing one. You can offer percentage discounts, monetary discounts or free shipping and set how many points each reward costs. When customers earn enough points to redeem a reward, they see it on their My Rewards page and receive an email notification. They copy the coupon code and apply it at checkout. Learn more about how to use eCommerce discounts with Wix. 04. Brand your program Customize the Loyalty page and My Rewards page in the Wix Editor to match your website design, including fonts, colors and website layout. These pages are automatically added to your site and are where members track their points and access rewards. 05. Activate automated emails Loyalty email automations are created automatically but remain inactive by default. Go to the Email automations section in the Loyalty dashboard and enable the notifications you want to send, such as reward available alerts, points expiration reminders and tier updates. You can edit the email templates directly through Wix Automations. 06. Layer in additional retention tools Connect loyalty with subscriptions, wishlist functionality and back-in-stock alerts to give customers multiple reasons to return. Wix supports long-term eCommerce growth with built-in loyalty programs, subscription commerce, back-in-stock notifications and digital gift cards, all designed to increase customer lifetime value. 07. Monitor and scale Manage participants, view your most loyal customers and manually adjust points from your dashboard or the Wix app. Wix provides eCommerce infrastructure designed to handle increasing traffic and transaction volume. Your loyalty program scales alongside your store, whether you're growing domestically or expanding into cross border eCommerce. For merchants building with Wix Harmony, the full Stores vertical is natively integrated, meaning a complete, responsive online store can be launched from a single prompt with business tools wired in from the start. Aria, Wix Harmony's built-in AI agent, guides your storefront setup and keeps you in control, all backed by enterprise-grade eCommerce website security. Expert insight from Maya Isak, eCommerce project marketing manager at Wix: "Wix Harmony and Wix eCommerce together essentially remove the gap between 'I want to sell online' and 'I have a high-performing store.' The AI generation handles the setup, the platform handles the infrastructure and the seller can focus on their products and their customers from day one." Customer loyalty programs FAQ What is the difference between a loyalty program and a rewards program? The terms are often used interchangeably, but there are subtle differences. A rewards program is typically transactional, where customers earn something specific in exchange for a purchase. A loyalty program is broader, designed to build an ongoing relationship with the brand, with rewards being one component rather than the entire mechanic. The most effective programs blend both: clear transactional rewards that drive repeat purchases alongside personalized communication and exclusive access that deepen the relationship over time. How much does it cost to run a customer loyalty program? For eCommerce businesses using Wix eCommerce, loyalty tools are built into the platform, eliminating the need for separate software subscriptions. The main cost to plan for is the reward liability, meaning the value of points or discounts you commit to honoring. A standard benchmark is keeping reward costs between 1% and 5% of loyalty member revenue, calibrated against the increased lifetime value those members generate How long does it take to see results from a loyalty program? Most loyalty programs require three to six months before reliable performance data is available, as meaningful cohort comparisons need time for behavioral differences to accumulate. Early signals like email open rates on loyalty communications and redemption rates within the first 60 days can give directional feedback before full data is available. Programs integrated with post-purchase email flows and account experiences tend to show faster early engagement.

Get started by: Creating a website → | Getting a domain → Purchasing a domain name from Wix usually costs between $9.90 and $45 per year, depending on the extension you select. However, your first year is free with any annual Wix plan. If you're creating a website or growing your brand, understanding how to choose a domain name and understanding its costs can help you plan your budget and select the best option for your needs. Domain names serve as your website's address on the internet, making them one of your most important investments. With over 368 million registered domains worldwide, securing the right one at the right price matters more than ever. This guide breaks down everything you need to know about Wix domain pricing, from standard costs to hidden fees, plus how to maximize value with their free domain offers. New to domains? Learn what is a domain and how it can affect your website creation. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: how much does it cost to buy a domain from Wix Wix domain names cost between $9.90–$45 per year, depending on the extension. If you're wondering how to buy a domain name, Wix makes it easy by including a free first year with an annual website plan. All domains come with SSL, domain privacy protection, and no setup fees. Renewal rates are clear and match initial prices for most extensions. Here’s a quick look at typical Wix's domain name cost: Extension 1st year price Free with annual plan Renewal price .com $9.90 Yes $21.35/year .net $14.95 Yes $14.95/year .org $14.95 Yes $14.95/year .xyz $15.95 Yes $15.95/year .online $36.00 Yes $36.00/year .co.uk $14.95 Yes $14.95/year .blog $25.00 Yes $25.00/year See the full list of TLDs available from Wix. “Domain pricing isn’t just about finding the lowest number, it’s about understanding the value behind it. With Wix, your domain comes with instant reliability, easy management and smooth integration with your site. That means you’re not only paying for a name, you’re investing in a stress-free experience that helps your brand look polished and professional from the start.” - Ofir Gvili, domains PMM at Wix *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time. Understanding Wix domain pricing structure Wix Domains charges $14.95 to $45 annually for most domains, with prices varying based on the domain extension you choose. Most popular domain extensions like .com domains start at $9.90 per year, while alternatives like .net and .org begin around $14.95 annually. The pricing structure includes these components that provide excellent value: SSL certificate: Every domain comes with an SSL certificate, ensuring secure connections and boosting trust with visitors. WHOIS privacy protection: Basic privacy protection is included, which hides personal contact details from public Whois domain records. Website hosting integration: Domains purchased from Wix are automatically connected to Wix's hosting website services, simplifying setup. DNS management: Standard DNS management is included, allowing you to configure domain settings. 24/7 customer support: Access to Wix's support team for assistance with domain-related issues. Domain transfer capability: The ability to transfer your domain to or from Wix without additional transfer fees. Multi-year registration options: You can register your domain for up to 10 years, depending on the extension. What are custom domains: The ability to create domains (e.g., blog.yourdomain.com) for organizational purposes. Domain registration periods range from one to ten years, with longer commitments sometimes offering better rates. The platform also provides automatic renewal options to prevent accidental domain expiration, though you can disable this feature if preferred. “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” - Ofir Gvili, domains PMM at Wix How to get a free domain with Wix plans Wix domains come with a free domain voucher with annual plans, making it easy for new users to secure their dream domain at no upfront cost. When you purchase any annual Premium or Studio plan, you receive a voucher for one year of free domain registration covering popular extensions. The free domain voucher covers over 30 extensions including .com, .net, .org, .biz, .info and many country-code top level domains like .co.uk, .de and .ca. This offer applies only to new domain purchases, not renewals or transfers of existing domains. To claim your free domain, you'll need to redeem the voucher within two months of purchasing your annual plan. While you won't pay for the first year, you'll need to provide payment information for automatic renewal after the free period ends. The voucher doesn't cover premium domains or additional services like extended website privacy protection, but it includes the standard WHOIS privacy that keeps your personal information secure. Learn more: How to get a free domain name and how to create a website for beginners Breaking down costs by domain extension Wix domains support over 400 domain extensions, so you have plenty of choices to match your project's focus and audience. Different domain extensions carry different price points, reflecting their popularity, availability and intended use. Here's what you can expect to pay for common extensions on Wix: .com domains remain the most recognizable option at $9.90 per year. Despite being slightly more expensive, .com extensions often provide better brand recognition and user trust, making them worthwhile investments for businesses. Generic top level domain extensions like .net ($14.95), .org ($14.95) and .biz ($15.95) offer affordable alternatives while maintaining professional credibility. These work well for specific organization types or when your preferred .com isn't available. Creative extensions such as .xyz ($15.95), .online ($36.00) and .blog ($25.00) help brands stand out with unique positioning. While newer, these extensions are gaining acceptance and can strengthen brand identity. Country-specific extensions like .co.uk ($14.95) and .de ($14.95) typically cost less than generic options, while providing regional targeting benefits for location-based businesses. If you want stability, Wix domains allow multi-year registration for up to 10 years, so you can lock in your choice and plan for the long term. Premium domains command higher prices based on their perceived value, keyword strength or existing traffic. These can range from hundreds to thousands of dollars annually, depending on market demand. Additional costs to consider While Wix maintains transparent pricing, understanding the complete cost picture helps you budget effectively. Most additional costs are optional upgrades rather than hidden fees. Premium DNS options: Premium DNS services are available for users needing advanced domain management features, though standard DNS works perfectly for most websites. Email hosting subscription: Email hosting through Wix requires a separate subscription if you want a business email matching your domain. Regional taxes: Local taxes or VAT may apply to domain purchases, depending on your location. “The question regarding domains is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design See more: Is Wix good for business email? Renewal pricing and long-term costs Understanding renewal costs helps you budget beyond your first year, especially if you're not using the free domain offer. Wix renewal prices typically match initial registration costs, providing predictable annual expenses. Domains automatically renew 30 days before expiration, unless you disable this feature. You'll receive email reminders about upcoming renewals, giving you time to update payment information or make changes. Multi-year registration offers convenience and potential savings. While Wix allows registration for up to ten years at once, most users find 2–3-year terms provide the best balance of cost savings and flexibility. Grace periods protect against accidental expiration. If your domain expires, you typically have 30 days to renew before it becomes available to others, though fees may apply for late renewal. How much does it cost to buy a domain from Wix? FAQ Can I get a completely free domain from Wix forever? No permanent free domains are available, but you can get one year free with any annual Wix plan. After the first year, you'll pay standard renewal rates to keep your domain active. What happens if I don't renew my Wix domain? Your domain enters a grace period of typically 30 days after expiration. During this time, you can still renew it, though fees may apply. After the grace period, the domain becomes available for others to register. Can I transfer my Wix domain to another registrar later? Yes, you can transfer your domain to another registrar 60 days after registration. If you're wondering how to transfer a domain name, Wix doesn't charge transfer fees, though you'll need to pay the transfer fee of the receiving registrar. Are there setup fees for Wix domains? No, Wix doesn't charge setup or activation fees for domain registration. The advertised price includes everything needed to get your domain working. Can I register multiple domains with one free voucher? Each free domain voucher covers only one domain registration. If you need multiple domains, you'll need to purchase additional ones at regular rates. What payment methods does Wix accept for domains? Wix accepts major credit cards, PayPal and other payment methods depending on your location. You'll need to provide payment information even when using a free domain voucher for renewal purposes. How do I know if my preferred domain is available? Use Wix's domain name search tool to check availability instantly. If your first choice isn't available, the tool suggests similar alternatives across different extensions. Can I change my domain name after purchasing? You cannot modify a registered domain name. If you need a different domain, you'll need to register a new one separately. However, you can connect multiple domains to the same website if needed.

Get started by: Creating a website → | Getting a domain → Wix Domains lets you purchase, manage and connect domains directly to your website—all from one place. Whether you’re new to building a website or already well into your creative journey, Wix offers domain registration services to help you secure a unique web address and manage it confidently, no matter your level of experience. Learning how to develop a website with Wix also becomes easier when your domain and site management are all in one place. Your domain acts as your address online—a spot your audience can find you. Wix makes the process of buying and managing a domain much simpler than the usual maze of settings and jargon. And when you’re ready to take your brand further, you’ll find all the tools you need to make that online address truly yours. New to domains? Learn about what is a domain and what’s the easiest way to get a domain. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: What is Wix Domains? Wix Domains makes it easy to grab the perfect web address and get support when you need it. Here’s a quick look: Feature What you get Why it helps you Easy search & buy Find and secure your domain in minutes Saves time and effort Simple management Tools to update and renew your domain Less hassle, more control Free domain (1st yr) Included with many paid plans Lowers your start-up costs Extension options Lots of domain endings to choose from Fits your brand’s vibe 24/7 support Friendly help when you need it Peace of mind all the way Learn more: What is a TLD? Why Wix Domains? Having an easy way to own a domain is a game-changer. A well-chosen domain not only makes it easier for visitors to find and remember you, but also establishes trust and credibility. Wix Domains goes beyond selling you a simple URL. It provides tools to help you set up, customize and manage your domain without navigating the technical hurdles often associated with other platforms. From the moment you register your domain with Wix, you gain access to these benefits designed to help you succeed online: Seamless integration with your website A unified solution Custom email addresses Flexibility for external connections User-friendly domain management Privacy and security built-In A range of domain extensions 01. Seamless integration with your website Wix Domains simplifies website creation by integrating domain name management directly into the platform. When you purchase a domain through Wix, it automatically connects to your Wix website with minimal effort needed on your end. No need to juggle between platforms or deal with complex configurations—your domain is live and working as soon as you’re ready to launch your site. 02. A unified solution Wix Domains is part of the broader Wix platform, which means your website hosting and domain management live under one roof. This simplifies everything from technical troubleshooting to billing. Having all these tools working together ensures smoother operations, so you can focus on creating great content or running your business. 03. Custom email addresses Wix integrates custom email solutions, enabling users to create professional email addresses tied to their domain. With partnerships like Google Workspace, you can use an address like you@yourdomain.com, giving your brand a polished, professional look while staying organized. 04. Flexibility for external connections Have a specific external website you’re working with? With Wix Domains, you’re not locked into Wix hosting alone. You can connect your domain to any external platform if you choose to explore different tools down the line. 05. User-friendly domain management Every domain you purchase from Wix includes a user-friendly dashboard where you can make updates, monitor renewals and manage domain privacy. These features give you full control without the hassle. 06. Privacy and security built-In Wix ensures secure domain management with advanced tools and encryption, providing essential features like SSL certification to keep data safe, DNSSEC for extra protection and domain privacy to safeguard your personal details—all while letting your brand shine. Learn more: How to secure your domain. What is domain privacy 07. A range of domain extensions Wix supports over 400 domain extensions, from popular options like .com and .org to niche choices like .online, .agency or .ai, giving you the freedom to choose the one that fits your project best. Check out the new domain extensions available on Wix and grab one that fits your idea. How Wix Domains supports creators Owning a domain is the first step toward claiming your space online. Wix Domains simplifies this essential step, giving you time and tools to focus on what matters—your ideas. Here’s how it puts creators in control: Simplified purchase process Buying a domain through Wix takes just a few clicks. The built-in search tool even helps you brainstorm domain names based on availability and keywords related to your niche. Customization for your brand Your domain name is the star of your online identity. Wix Domains gives you space to define that identity with precision and flexibility. Custom domains that represent your brand can set the tone for all your digital interactions. Learn more: What are custom domains? Streamlined workflows Juggling multiple platforms eats into your creative time. With Wix Domains, there’s no need to toggle between websites, hosting providers or additional tools. Everything happens in a cohesive system that grows with your needs. Fostering independence Managing domains might sound like something only tech-savvy pros can do. Wix Domains demystifies the process, proving that anyone can take charge of their online presence. The intuitive interface ensures that making updates, like renewing your domain, is stress-free. Free domain for a year Wix Domains offers free domains with many premium plans, making it a cost-effective option. By choosing an annual Wix website plan, you can claim a free domain for your first year—perfect for kickstarting your passion project or new business while saving money. Learn more: How to get a free domain name. How to get started with Wix Domains Starting with Wix Domains is simple. If you're wondering how to buy a domain name, it’s easy with Wix. Once you create a Wix account, you can either purchase a completely new domain through Wix or connect an existing domain to your Wix site. Here’s how: 01. Choose your domain name Search for a short, memorable domain that fits your vision. Wix’s domain name search tool makes choosing a domain name quick and straightforward. Use our domain name generator to find the perfect match for your brand. 02. Check domain availability See if your favorite option is available on the Wix TLD list. Wix offers helpful suggestions and plenty of extensions, so you have choices. 03. Register your domain name Once you find the right domain, register it for up to 10 years. If you’ve chosen an annual site plan, you can redeem your free domain for the first year. Learn more: How to register a domain name. 04. Create your website Right after registering, you’re ready to create a website using Wix’s tools, with web hosting already included. 05. Set up your custom email Add a business email that matches your new domain for consistent, trustworthy communication. Learn more: what is domain protection? Wix Domains pricing Wix offers competitive domain name cost options, starting at $14.95 to $24.85 per year, depending on the extension you choose. This price covers the initial one-year registration, making it easy to secure the perfect name for your brand. Renewing your domain is just as straightforward. If you want to add domain privacy to keep your personal information secure, this can be added for a small extra fee each year. You’ll see all pricing clearly listed before checkout, so there are no surprises along the way. This clarity helps you plan and manage your site confidently, knowing exactly what you need and what it’ll cost. Learn more: How much does a domain name cost? *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time. Ready to buy a domain? Get started with Wix today. What is Wix Domains FAQ How do I purchase a domain through Wix? Use the Wix domain search to find your perfect name, then follow the easy prompts to purchase and manage everything right from your dashboard. Can I connect a domain I already own to Wix? Absolutely. Users can transfer existing domains to Wix with a guided, hassle-free process or connect a domain purchased elsewhere in just a few steps—keeping everything organized in one place. Is my information protected? Your privacy matters. With domain privacy options and SSL certification, your personal details are kept safe and your visitors’ information is protected. Do I get free hosting with my domain? Yes, hosting is included with every Wix site, ensuring site reliability with 99.99% uptime so your domain and website stay online consistently. Which domain extensions are available? You’ll find all the classics like .com, .org and .net, along with unique choices such as .shop and .studio. Explore what fits your vision best. Can I get a custom email with my domain? Absolutely. Wix offers business email add-ons powered by Google Workspace, making it simple to create emails tied to your domain. How do renewals work? Domains purchased through Wix renew automatically 30 days before the domain expiration, with clear notifications and the option to extend your registration for up to 10 years. What if I need help? Wix provides 24/7 customer support through chat or phone, ensuring users have help whenever they need it while building, managing or growing their site. Are domains free on Wix? Yes, Wix provides a free branded domain for users on the free plan, like mysite.wixsite.com. To get a custom, professional domain such as mywebsite.com, you need to upgrade to an annual Premium plan. Certain yearly or multi-year Premium or Studio site plans include a voucher for a free domain for the first year.

The perfect domain is just a click away: claim your domain → Your domain name is not a direct ranking factor. Google has said so clearly. But domain decisions still shape your SEO in real ways. The sites that get this right treat their domain as a trust asset. The ones that get it wrong stuff in keywords, pick the wrong extension for their market and wonder why rankings stall. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain SEO Your domain doesn’t rank pages on its own, but a short, brandable name earns more clicks and attracts backlinks more naturally than a keyword-stuffed one. Use .com for global reach; ccTLDs like .fr or .co.uk for regional targeting. Domain age isn’t a ranking factor, but a clean expired domain with existing backlinks can give a new site a real head start. And if you ever migrate, 301 redirects and a Search Console change of address are non-negotiable. You’ll learn: What domain SEO is and what it actually covers How your domain name affects SEO, directly and indirectly If keywords in your domain help or hurt How your domain extension affects trust and rankings What domain age does and doesn’t do for SEO How to choose a domain name that supports your SEO strategy How to migrate your domain without losing your rankings You can register a domain directly on the Wix website builder and add Whois privacy and domain security for extra protection. What is domain SEO? Domain SEO is the practice of making domain-level decisions that support your search performance. That includes your domain name, your choice of extension (TLD), how long your domain has been registered, its backlink history and how you handle any changes, like moving to a new domain entirely. It’s often confused with on-page or technical SEO, but it operates at a different level. A well-chosen domain creates the conditions for everything else to work: it earns clicks, builds trust with visitors and makes it easier to accumulate the backlinks and authority that actually drive rankings. Think of your domain as the foundation. It doesn’t rank pages on its own. Your content, links and technical setup do that, but a poorly chosen or poorly managed domain makes all of that harder. Does a domain name affect SEO? Not directly. In 2020, Google’s John Mueller confirmed that keywords in a domain name don’t give a site any special ranking boost. Your domain name is not a direct signal in Google’s ranking algorithm. But indirectly, it matters more than people give it credit for. When your domain appears in search results, it shapes the decision to click. A trustworthy, recognizable domain gets more clicks than a long, hyphenated or vague one. A memorable domain makes it easier for people to find you again, link to you and share your content, which feeds into the backlink signals that do directly influence rankings. The domain name’s real SEO job is building trust and making every other part of your strategy easier to execute. Keywords in your domain name and SEO There was a time when putting your target keyword directly in your domain was a recognized SEO tactic. Sites like "buydogcollars.com" or "cheapcarinsurance.net" (known as exact match domains, or EMDs) were widely used in the early 2000s because they worked. Google put a stop to it. In 2012, the Exact Match Domain update reduced the ranking advantage of low-quality sites gaming results through keyword-stuffed domain names. That doesn’t mean keywords in a domain are worthless, just that they don’t do what people once thought. A keyword in your domain can help with user clarity: if it immediately communicates what you do, people may be more likely to click. But that’s a CTR benefit, not a ranking one. And if it comes at the cost of a short, brandable, memorable name, it’s almost always the wrong trade. Top-level domain and SEO: does your extension matter? Your TLD (the .com, .io, .shop or .design part of your domain) has no direct effect on how Google ranks your site. A .io site can rank just as well as a .com with the same content and backlinks, and it holds true across all domain extensions. Where extensions matter is user perception. .com is the most trusted and memorable extension globally, with research showing a 33% memorability advantage over alternatives. That translates into more direct traffic, more natural backlinks and higher click-through rates from search results, all indirect SEO benefits. Find your perfect X domain, plus more than 400 other domain extensions, on Wix. Search and register your domain in one place with built-in security and easy setup. ccTLDs for local SEO and regional targeting Country code TLDs (ccTLD) like .fr, .co.uk or .ca are the preferred choice for sites targeting a specific region. They reinforce local relevance signals and tend to perform better in country-specific search results. If your business is primarily serving one market, a matching ccTLD is often the smarter pick over a generic .com. The practical takeaway: use .com if it’s available. If not, a niche extension like .shop, .tech or .ai can work well, especially if it reinforces your brand rather than just being a fallback. Avoid extensions with a spam association. Learn more: What is .ai domain Is .shop a good domain What is a .io domain Domain age and SEO Domain age is one of the most persistent myths in SEO. The idea that older domains rank better is intuitive: surely Google trusts a site that’s been around for ten years more than one registered last month? But Google has been clear, domain age itself is not a ranking factor. What is real is that older domains have often accumulated more of what does matter: more content, more backlinks, more brand recognition. It’s the accumulated history that counts, not the registration date. A new domain with strong content and a focused link-building strategy can rank competitively within months. Expired domains: SEO benefits and risks Expired domains are where this gets interesting. A domain that’s already been active for years can come with an established backlink profile, meaning a new site built on it starts with real authority rather than zero. That’s a genuine SEO advantage, but only if the history is clean. A domain with a spammy link profile or a manual penalty from a previous owner carries that baggage forward. Before buying an expired domain, audit it thoroughly with tools like Ahrefs and check Google Search Console for any existing actions. The opportunity is real; so is the risk. How to choose a domain name for SEO A good domain name helps SEO indirectly by improving trust, click-through rates, memorability and brand recognition. The goal is not to stuff in keywords — it’s to choose a name people remember, trust and want to click. Choose a short domain name for better SEO Use SEO keywords naturally Choose a brandable name Avoid hyphens and numbers Check expired domain history before buying Check domain trademarks and availability 01. Choose a short domain name for better SEO Short domains are easier to type, share and remember. Research from the University of Pennsylvania found a 2% traffic reduction for every character past the seventh, so shorter names tend to perform better over time. A good rule is the “radio test”: if someone hears your domain out loud, they should be able to spell it correctly without seeing it written down. 02. Use SEO keywords naturally in your domain name A relevant keyword can help users instantly understand what your site is about, especially if it fits naturally into the brand name. For example, a domain like “designhub.com” gives context without feeling forced. Avoid stuffing in multiple keywords or using awkward combinations purely for rankings. Domains like “best-cheap-running-shoes.com” look spammy and can hurt trust. 03. Choose a brandable domain name Your domain appears everywhere: search results, emails, ads, social media and business cards. A strong brandable name creates more long-term value than a generic keyword domain. Aim for a name that is: Easy to spell Easy to pronounce Distinctive Simple to share verbally 04. Avoid hyphens and numbers in domain names Hyphens and numbers create confusion and make domains harder to remember or say out loud. Complex spellings also increase the chances of mistyped searches and lost traffic. If your ideal name is taken, it’s usually better to choose a different variation than add numbers or symbols. 05. Check expired domain history before buying Expired domains can sometimes give you a head start because they may already have backlinks and authority. But they can also carry SEO problems from previous owners. Before buying an expired domain: Audit the backlink profile with tools like Ahrefs Look for spammy links or suspicious history Check for manual penalties in Google Search Console A clean expired domain can help. A penalized one can become a long-term problem. 06. Check domain trademarks and availability before registering Before registering your domain, check trademark databases to avoid legal issues later. A quick search in the USPTO database can save you from having to rebrand after launch. You should also: Check domain availability Secure matching social handles if possible Use a domain name generator if you need ideas Tools like the Wix domain name search and Wix domain name generator can help you explore available options quickly. Domain migration SEO: how to change your domain without losing rankings Changing your domain is one of the highest-risk operations in SEO. Done correctly, your rankings recover within a few months. Done poorly, you can lose years of accumulated authority with no clear path back. When changing your domain is worth it Domain migrations make sense in a small number of situations: a full company rebrand, consolidating multiple domains into one, or moving away from a domain with a known penalty or one that’s actively harming trust with your audience. What’s not worth a migration: a cosmetic preference for a different name, chasing a keyword-rich domain that’s become available, or any reason that doesn’t reflect a fundamental change to your brand or business. The temporary ranking disruption is real and significant; the bar for justifying it should be high. Find the domain owner and registration details for a website with a Whois domain lookup. How to migrate your domain without tanking your SEO The core of a clean migration is implementing 301 redirects from every old URL to the corresponding new one. A 301 tells Google the move is permanent and passes the link equity built up on the old URL to the new destination. Beyond redirects: update all internal links on the new domain, submit a change of address in Google Search Console and reach out to high-authority sites linking to your old domain. Monitor crawl errors and index coverage closely in the weeks after launch. Expect a traffic dip: rankings typically drop for a few weeks as Google recrawls and reindexes. With proper implementation, most sites recover within three to six months. Domain redirects and SEO A 301 redirect passes almost all of the original page’s link equity to the destination URL. Google has confirmed that 301s pass PageRank, making them the correct tool for any permanent domain or URL change. Avoid redirect chains: situations where URL A redirects to URL B which redirects to URL C. Each hop adds latency and can reduce the equity passed. Map your redirects directly from old to new. And never use a 302 (temporary) redirect for a migration: a 302 tells Google the move is temporary and won’t transfer authority to your new domain. Learn more about domain forwarding Domain SEO FAQ: Do exact match domains still work for SEO? Not the way they once did. Google’s confirmed keywords in domain names no longer provide a ranking signal. An exact match domain can still aid user clarity (people immediately understand what a site is about) but that’s a CTR benefit, not a direct ranking one. Does domain age affect SEO? Domain age itself is not a Google ranking factor. What older domains often have is a longer history of content, backlinks and user trust, and those things do influence rankings. A new domain can compete effectively with strong content and a focused link-building strategy. If you’re buying an existing domain, always check its backlink history for any penalties carried over from previous ownership. Does changing your domain name hurt SEO? Changing domains can temporarily affect rankings because Google needs time to process redirects and transfer signals to the new domain. With proper 301 redirects and a Google Search Console address change, most sites recover within a few months. How long does SEO recovery take after a domain change? With a properly implemented 301 redirect strategy and a Google Search Console change of address submission, most sites see their rankings recover within three to six months. Without correct redirects, some authority loss can be permanent. Monitoring crawl errors and index coverage in the first few weeks after migration is critical. Does the top-level domain (.com vs .io) affect SEO? No. Google treats all extensions equally for ranking purposes. A .io, .shop or .design site can rank as well as a .com site with equivalent content and backlinks. Extensions do affect user trust and memorability though: .com is the most recognized globally, which can give a small indirect SEO benefit through higher click-through rates and more natural backlinks. Can a domain name improve click-through rates? Yes. A short, recognizable and trustworthy domain can improve click-through rates because users are more likely to click domains that look credible and easy to remember. This is one of the biggest indirect SEO benefits of a strong domain name. Does a custom domain matter for SEO? Yes. Technically, content can rank without a custom domain, but having your own domain gives you more control over SEO, branding and long-term authority building. It also helps build trust and recognition over time. Should you use keywords in your domain name? Only if they fit naturally. A relevant keyword can help users understand your site quickly, but keyword stuffing in domains no longer provides a major ranking advantage and can look spammy.

The perfect domain is just a click away: claim your domain→ Domain name registration is one of those early decisions that can create problems down the line if you rush it. The best domain name providers make domain name registration clear, affordable and easy to manage. They help you search availability fast, understand what you’re paying for and keep your domain secure long after checkout. TL;DR: best domain registrars This guide covers the top registrars, highlighting their features, pricing and who they’re ideal for. Whether you want a bundled website builder, affordable pricing or advanced management tools, this overview will help you pick the best domain provider for your business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What domain name registration includes and why the registrar matters How the best domain registrars compare on price, features and support Which domain providers fit different needs like bundling, low cost or long-term use What to watch for with renewals, fees and privacy protection How to choose and secure a domain that supports your business growth Compare top domain registrars Domain registrar Best for Key features Wix Bundling with free web hosting and SSL certificate Integrated WHOIS lookup and protection, 24/7 support, free domain with premium plan, supports over 400 domain extensions Name.com Small businesses and solopreneurs On-trend memorable domains, Google Workspace and Wix integrations, trusted customer support Domain.com Straightforward use, long-term registration Fast beginner-friendly registration, multi-year purchase, complete DNS control Namecheap Cheap domain name registration Low-cost domains, free WHOIS privacy, live chat support Bluehost Pairing with web hosting Domain locking, hosting bundle deals, intuitive management platform NameSilo Affordable pricing and free extras Free WHOIS privacy, transparent pricing, bulk discounts HostGator Old-school domain extensions Domain locking, hosting bundles, 24/7 live chat and phone support 7 best domain registrars Wix Name.com Domain.com Namecheap Bluehost NameSilo HostGator 01. Wix Best for: Bundling with free web hosting and SSL certificate If you need a free web hosting platform in addition to a domain name, then choosing Wix is a no-brainer. On top of a long list of templates and Wix features for building a professional online presence, you’ll get access to powerful domain management tools, such as privacy protection (WHOIS protection), easy transfer, subdomains and a business email address. Furthermore, Wix will also provide you with 24/7 security monitoring, HTTPS and SSL protection, which are essential when you're learning how to make a website. The platform’s robust domain search tool helps you learn how to choose a domain name based on the availability of your name idea within hundreds of domain types. Any of these options can be registered as a free domain name for the first year with the purchase of a premium plan for your website. The pricing for each domain without a free voucher appears next to each option and depends on the type of domain extension, local currency and local tax laws. Afterward, you can extend your domain subscription for up to three years, with significant discounts applied for each additional year. Key features: Integrated WHOIS lookup and protection 24/7 customer support Free domain name for a year with premium plan Wix supports over 400 domain name extensions, some of the most popular include: .com domain, .de domain, .xyz domain, .co domain , .ch domain, .be domain, .store domain, .info domain, .tv domain, .tech domain, .company domain, .digital domain, .ca domain, .fr domain, .nl domain, .email domain, .gifts domain, .group domain, .live domain, .me domain, .media domain, .net domain, .today domain, .top domain, .org domain Learn more: What is a domain name registrar? How to choose a domain name registrar Is Wix a domain registrar? Can you buy a domain name forever? 02. Name.com Best for: Small businesses and solopreneurs Name.com helps you find domains that get you found. Launch your business online, all with tools that make every step simple. You can build a cohesive and memorable brand, drive qualified traffic to your site, and create a secure, stable foundation for your business. Name.com’s platform is designed with solopreneurs and small teams in mind. You can find a short, memorable name that catches eyes and wins customers, develop your brand with trusted products like Wix and Google Workspace, and enjoy peace of mind as your business grows. Key Features: On-trend, memorable domains Best-in-class add-on products and services like Google Workspace and Wix Great customer support–Trust Pilot 4.3 rating Learn more: Web host vs domain registrar Domain name management How much does a domain name cost How to choose a domain registrar 03. Domain.com Best for: Straightforward use, long-term registration Domain.com is the best domain registrar choice for those looking to register a domain name for several years and who don’t require web hosting. The beginner-friendly platform offers the most popular top-level domain extensions as well as numerous country code top-level domains, all of which can be purchased for up to five years. This registrar provides a wide array of domain management tools, including bulk registration, transfers, live chat support and DNS management, among other additional services. Pricing for a .com extension starts at $9.99/year, but you’ll need to pay an additional $8.99/year if you want to add WHOIS protection. The registration process is noticeably fast, taking just a couple of minutes overall. Key features: Fast, beginner-friendly registration process Multi-year domain name purchase Complete DNS control 04. Namecheap Best for: Cheap domain registration As you might have guessed by its name, Namecheap stands out as one of the best domain registrar choices in terms of domain name cost. The platform provides a streamlined process that allows searching for individual domains or batches of up to 50. Furthermore, you’ll be able to see the WHOIS record of unavailable domains and make a bid for them through the site via DomainAgents. In spite of this lower pricing, with .com domains starting at just $8.88/year, Namecheap’s service holds strong against other domain name providers. All registrations include WHOIS protection, a user-friendly management system and an account panel. Additionally, the platform offers a handful of upsells such as G Suite integration, customizable email and web hosting. Key features: Low-cost domain name registration Free WHOIS privacy Live chat support Learn more: How to secure a domain name What is domain privacy? What is domain protection? 05. Bluehost Best for: Pairing with web hosting As one of the leading web hosting platforms, Bluehost offers domain registrar services in order to allow website owners to manage all of their site’s elements within a single platform. This makes it an especially attractive choice for new site managers, as well as those who are not planning to buy additional domains over time. This domain name provider offers hundreds of domain extensions, with pricing for .com domains starting at $12.99/year, and WHOIS privacy protection costing an additional $11.88/year. All domains can be registered for free in the first year when registering for one of Bluehosts’ web hosting plans. The platform includes access to a complete DNS control panel, domain locking, auto-renewal options and 24/7 customer support. Key features: Domain locking High-value hosting pairing deal Intuitive domain management platform It's common to ask can I buy a domain name permanently? We explain why that isn't an option and how to use a domain long term. 06. NameSilo Best for: Affordable pricing and free extras NameSilo offers a simple and straightforward platform, making it a great choice for those looking for affordable domain registration without hidden fees. This is a top option for anyone seeking budget-friendly pricing with valuable free perks. Every domain purchased through NameSilo includes free WHOIS privacy, domain management tools and email forwarding. NameSilo’s pricing is competitive, with .com domains starting at $17.29/year. You can also register multiple domains at once and take advantage of bulk discounts. Another benefit is that NameSilo supports customers worldwide, with no restrictions based on billing address. Key features: Free WHOIS privacy protection Transparent pricing Bulk discounts for multiple domains 07. HostGator Best for: Old-school domain extensions Primarily known for its web hosting services, HostGator also offers a substantial selection of domain extensions and management tools as part of its one-stop shop for website owners. This includes a powerful DNS management dashboard, web hosting bundles and optional WHOIS privacy protection for an additional fee. Unlike other domain registrars on this list, HostGator focuses on 15 of the most traditional TLDs, such as .org .com and .net. With this in mind, you’ll need to search elsewhere if you’re looking for more out-of-the-box domain extensions. In terms of pricing, the registrar offers significant discounts when pairing a new domain with a web hosting plan: a .com domain starts at $12.95/year without hosting and costs as little as $2.99/year with a web hosting plan. Key features: Domain locking One-stop shop for website owners 24/7 live chat and phone support What is a domain registrar? A domain registrar helps you register and manage your website’s unique address like www.wix.com. They connect you to the organizations that manage domain extensions like .com or .org and handle reserving your name. Registrars also make it easy to renew your domain, update contact information and connect it to your website or email. Choosing a reliable registrar keeps your domain secure and in your control. How to choose a domain name registrar When it comes to choosing the best domain registrar, you need to understand the main differences that set them apart. Now that we looked at the best domain registrar options of 2025 and their offerings, let's take a look at the main features you should keep an eye on: Price: Each domain name registrar offers different prices depending on several factors, such as type of extension and registration duration. Hidden fees: Many domain registrars offer aggressive pricing for first-time registrations that result in a much more expensive option upon renewal. Domain privacy (Whois protection): Some platforms include privacy protection for free while others charge extra. Protect your personal information with a registrar that offers domain privacy, like Wix. Ease of use: Look for a user-friendly interface that makes managing your domains, DNS and settings simple especially if you’re a beginner. Add-ons and features: Check what additional products and services the domain registrar offers and pay attention to whether they’re trying to upsell you without your knowledge. Bundling options: Purchasing a web hosting plan and a domain name from the same vendor will allow you to manage everything within a single platform, and likely result in a significantly lower cost. Security: Ensure the registrar has robust domain security measures including domain locking, SSL/HTTPS support and protection against attacks like domain hijacking, DNS spoofing, DDoS attacks, typosquatting, domain squatting and malware distribution. Customer support: For your peace of mind, aim for a platform that offers live customer support 24/7. Expiration grace periods: Renewing your domain within the grace period after expiration ensures you don’t lose it, protecting your traffic and brand authority while keeping your online presence secure. ICANN accreditation: Domain registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), which is the nonprofit organization that oversees the global Domain Name System (DNS). Choose an ICANN-accredited registrar to ensure they meet industry standards and operate reliably. Management tools: You need simple, reliable tools for DNS and settings to keep your site running smoothly. Transfer policies: Check how easy it is to transfer your domain to another registrar if needed. Some registrars have restrictive or costly transfer policies. Domain locking: Look for registrars that offer domain locking to prevent unauthorized transfers or changes to your domain. Reputation and reviews: Research the registrar's reputation and read user reviews to ensure they have a history of reliability and good customer service. Choose a domain registrar that's clear on pricing, easy to manage and secure by default. Check renewal costs, domain privacy and ownership controls before you buy. If you need hosting or business email too, using one provider can simplify domain name registration and ongoing management. Or ask yourself these questions: What is your budget? Think beyond the first year. Renewal costs can add up, so make sure you understand the long-term pricing to avoid unexpected surprises. Do you need other services? If you’re also looking for web hosting or a website builder, consider whether it’s easier to manage everything in one place. Bundling services can streamline setup and ongoing management. How important is privacy? Protecting your personal information is key. Look for registrars that include WHOIS privacy protection at no extra cost so your contact details stay safe. How much support will you need? Beginners often benefit from around-the-clock support. If you want guidance at any hour, check that the registrar offers 24/7 assistance through channels you’re comfortable with. What is the registrar’s reputation? Reliability, security and customer service matter. Before making a decision, review feedback from other users to ensure the registrar has a strong track record. Learn more: What is a domain name Website infrastructure Key features to compare to choose the best place to buy a domain name Factor What to consider Price Look at the first-year price and renewal costs, as these can vary depending on the domain and registrar. Domain privacy (Whois guard) Make sure the registrar offers privacy protection to keep your personal information safe. Ease of use Choose a user-friendly interface, especially if you’re new to managing domains. Features Consider whether you need a website builder, hosting, email or developer tools alongside your domain. Customer support Reliable support is key if you run into any issues or need guidance. How much does a domain name cost? Domain prices depend on the extension, popularity and registrar. Most new domains with common extensions like .com or .net cost $10–$20 per year, while premium names can sell for millions. For example, cars.com sold for $872 million and insurance.com sold for $38.5 million. Renewal fees are usually higher than the first registration. You can save on domain pricing by choosing a less popular extension, registering for multiple years or taking advantage of promotions. Some web hosts and registrars also offer free domains for hosting plans, students or non-profits. For premium domains, a domain broker can help, though most businesses can register what they need directly. Learn more: How to get a free domain name How to choose a domain name Choosing a domain name is a crucial step in establishing your online presence. A well-chosen domain name can enhance brand recognition, improve search engine rankings and attract visitors to your website. Expert tip from Einat Shafir, Product Manager: "While shorter domains can be easier to remember and type, it's not essential for your domain to be super short. What matters most is that your domain accurately represents your brand and is memorable." Here are some guidelines for selecting an effective domain name: Keep it memorable: Short, easy-to-spell names stick in people’s minds and reduce typos. Reflect your brand: Your domain should match your brand identity and appeal to your audience. Use relevant keywords: Include keywords naturally to help with search visibility, but avoid stuffing. Pick the right TLD: .com is the most recognized, but other extensions like .co can work if they fit your brand. Check availability: Use a domain name search tool to check if your desired domain name is available. If not, consider alternatives or explore other options with a domain name generator. Once you’ve picked a name, register it with a reputable registrar and set it up for your website. Your domain is your digital identity, so make it memorable and true to your brand. Learn more: What is a parked domain? I have a domain name, now what? What is a .com domain? What is a .net domain? Best domain name registrars FAQ What is the Domain Name System (DNS)? The Domain Name System (DNS) is a system that translates domain names into IP addresses. IP addresses are the unique addresses that computers use to communicate with each other on the internet. When you type a domain name into your web browser, the DNS system looks up the IP address for that domain name and then directs your browser to the correct website. How long does domain registration take? Domain registration usually takes a few minutes to complete. However, it can take up to 24 hours for the domain name to be fully propagated and available to the public. Do I need a domain for a website? Yes, you need a domain for a website. A domain name is the address of your website on the internet. Without a domain name, your website will not be accessible to the public. Does it matter which domain registrar I use? In most cases, it doesn't matter which domain registrar you use. However, there are some factors that you may want to consider, such as the price, the features offered and the customer service. What is WHOIS privacy and do I need it? WHOIS privacy hides your personal info from public WHOIS database and prevents spam and identity theft. It's highly recommended and helps maintain domain ownership rights. Wix offers free WHOIS privacy. Do all registrars offer the same TLDs (Top-Level Domains)? No, TLD offerings vary although most offer the common TLDs (.com, .net, .org). Some specialize in country-specific TLDs or new ones. Wix supports 80+ TLDs. Do registrars offer additional services like SSL certificates? Yes, many registrars offer additional services such as : SSL certificates Website builders Email hosting Domain privacy DNS management How secure are domain registrars? Domain registrar security varies by provider. And might include two-factor authentication, domain locking and secure payments. Wix uses industry-standard security measures to protect its users domains.

Get started by: Creating a website → | Getting a domain → Wix is an ICANN accredited domain registrar for .com and .net domain extensions, while for all other TLDs it operates as a reseller. How is Wix a domain registrar? Here's the main ways in which Wix is a domain registrar (for.com and .net domains) and how this makes it easy to choose and buy a domain. ICANN accreditation Domain extensions Technical infrastructure Domain management services 01. ICANN accreditation Wix is accredited by ICANN (Internet Corporation for Assigned Names and Numbers), allowing it to function as a domain registrar. This accreditation means Wix has met specific standards and requirements to operate as a legitimate domain registrar. You can conduct a domain name search with Wix, learn how to choose a domain name and then register (and buy) your domain name without leaving Wix. When you purchase a domain through Wix, you registration is submitted to the appropriate registry (e.g., Verisign for .com domains). Wix then becomes the Registrar of Record for your domain. After this step your information is entered into the WHOIS database (unless privacy protection is enabled) and its then up to Wix to configure the domain's DNS settings to point to their hosting servers Learn more: I want to buy a domain How to register a domain name Is Wix good for business email? 02. Domain name extensions Wix offers over 400 domain name extensions. Some of the most popular include .com, .net for which Wix is a domain registrar, while for others it acts as a reseller. However regardless of which extension you choose, Wix makes it easy to search, choose and buy the right one for your site. Choose from: .org .online .xyz .biz .info 03. Technical infrastructure Wix offers the same technical infrastructure as a domain registrar. These include, interface with domain registry databases, processing domain registrations and renewals, managing DNS records, implementing necessary domain security protocols and maintaining WHOIS databases. 04. Domain management services Like any domain registrar Wix offers comprehensive domain management services such as domain privacy protection, domain management tools and domain transfers. You can buy a domain and then build your website on Wix, or take your domain somewhere else. Wix follows ICANN's standard domain transfer policies which include: 60-day lock period after registration Authorization codes required for transfers Email verification for transfers out Transfer process typically takes 5-7 days From your control panel with Wix you can: Manage your DNS records Configure relevant nameservers Set up domain forwarding Enable/disable domain privacy Configure your email settings Manage all renewal settings Transfer domains in/out What are the benefits of using Wix as a domain registrar? When it comes to understanding how to choose a domain registrar, what makes Wix a good choice is its integration between domain registration and website building: Automatic DNS configuration One-click SSL certificate installation Seamless subdomain creation and management Integrated domain connection to Wix websites Unified billing and account management Domains are free when you purchase a premium website plan The benefits of using Wix as your domain registrar mean an all in one solution — to be able to build a website with web hosting and a domain included. This also means unified billing and management of all of your website infrastructure. You also get automatic DNS configuration and you don't have to do anything to connect your domain to your Wix site. You also get WHOIS protection, SSL certificates and business email options. Explore domain pricing to learn more. Ready to secure your perfect website? Buy domains with Wix and get everything you need to build your site in one place. Is Wix a domain registrar? FAQ Is Wix a domain registrar or a reseller? Wix is a domain registrar for .com and .net domains, for everything else its a reseller. Wix has ICANN accreditation and is now listed as an accredited registrar in the official ICANN database. You can buy and register domains directly and easily through Wix because your domain is automatically connected to your Wix website. What are the main advantages of registering a domain through Wix? Seamless integration with your website, your domain is automatically connected Wide choice of domain extensions, over 400 and counting Free and easy DNS management Custom domain, which means you can choose a name that matches your brand Free customizable domain for the first year (with a premium website building plan) Do I own my domain name with Wix? Yes, you own your domain name when you register it through Wix. Wix acts as the registrar, meaning it helps you manage the domain, but the registration is in your name. You can transfer, renew or manage it anytime from your account. If you got a free domain with a Premium Plan, it’s still yours—you just need to renew it after the first year to keep ownership.

The perfect domain is just a click away: claim your domain→ A domain is the name people type to find your website—it’s how your site gets noticed remembered and trusted online. It’s simple but it tells visitors who you are before they even click. Find out what a domain really is and why picking the right one matters for your site’s security, credibility and success. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what is a domain name To help you get started, we’ve put together a detailed guide on all things domain names. You’ll learn what a domain name is, how it works and the best practices for picking and registering one that fits your goals. Here’s what you’ll find in this guide (you can skip ahead to any of the sections below): What is a domain name? What does a domain look like? How do domains work? Who runs the domain name system What domains are for The history of domains Difference between a domain name and a URL The difference between domain and hosting Different types of domains Why do domains matter? What is a domain name? A domain name is the human-friendly address people type into a browser to visit a website, like wix.com or wikipedia.org. Every website is connected to a numerical IP address like 142.250.80.78 that computers use to communicate, but domain names make those addresses easy for people to read, remember and share. A domain name also gives your website a unique identity online. Instead of remembering a string of numbers, visitors can simply type your domain to find your site, send emails or access connected services. What does a domain look like? A domain name has a few parts separated by dots. The name in the middle is your second-level domain which is often your brand or project name. Then there’s the extension like .com .org or .net which tells you what kind of domain it is. You can also add subdomains like shop.example.com to send visitors to specific parts of your site. For example, in blog.example.com: blog = subdomain example = second-level domain (SLD) .com = top-level domain (TLD) Domains can have letters numbers and hyphens but no spaces or special characters. They aren’t case-sensitive either so Example.com is the same as example.com. How do domains work? The internet is a global network of computers connected by submarine cables, with each computer having an IP address to send and retrieve data. Domain names are easier-to-remember versions of these IP addresses, like saving a friend’s number under their name in your phone. The domain name system (DNS) acts as the internet’s phone book, translating domain names into numeric IP addresses. Here’s what happens behind the scenes: You type a domain name into your browser The Domain Name System (DNS) looks up the matching IP address Your browser connects to the correct web server The website content loads on your screen When you type a domain name into your browser, the DNS quickly directs your request to the correct server where the website is stored. That server is connected to your web hosting provider, which stores your site’s files, images and content and delivers them to visitors in real time. This entire process happens in seconds, making websites feel instant and seamless to access. Learn more: What is a URL? What is a web address? Who runs the domain name system A global system manages domain names, making sure every web address is one-of-a-kind and assigned correctly. To make this happen, several organizations and providers work together. Internet Corporation for Assigned Names and Numbers (ICANN): Oversees the global domain name system and sets policies for how domains are registered and managed. Internet Assigned Numbers Authority (IANA): Maintains the root zone of the Domain Name System and coordinates technical aspects of domain management. Domain registries: Organizations that manage specific top-level domains like .org, .com or .net and maintain the database of registered names. Domain registrars: Companies where individuals or businesses register and manage domains, including renewals, DNS settings, and transfers. Found the perfect name for your business? Lock in your domain before someone else does. What domains are for The most common use of a domain is hosting a website, but domains also power email, landing pages and web apps, keeping your projects and communications organized and easy to access. Websites: Domains let people find and access your website easily for business, portfolios, blogs, or personal projects. Professional email: Domains let you set up email addresses like info@yourbrand.com so messages go to the right inbox and are easy to identify. Landing pages: Domains can point to dedicated pages for events, promotions, or campaigns, making them easy to share and track. Apps and services: Domains provide a clear address for web apps or tools, helping users reach the service directly without confusion. So, if you’re planning on building a website—whether it’s to open an online store or to display your online portfolio for potential employers to hire you—then you’ll need to get familiar with the ins and outs of domain names. Get your domain name now and then learn how to make a website to go with it. What is a domain in email? The domain in your email address shows which server sends and receives messages. It’s the part after the @ symbol and usually matches your website’s domain making it easier for people to recognize your brand. Using a branded domain for your email adds a professional touch and makes sure replies go to the right place. You can also create multiple email addresses with the same domain like sales@yourbrand.com or support@yourbrand.com to organize your communications. The history of domains Domain names revolutionized the early days of the internet. Before they existed, users had to input long numeric IP addresses to access websites—a frustrating and complicated process. In 1983, Paul Mockapetris and Jon Postel introduced the Domain Name System (DNS), pairing human-readable names (like “example.com”) with IP addresses. This breakthrough made navigating the web simple and accessible, laying the foundation for the internet we know today. Initially, domain names came with just a few extensions. The first top-level domains (TLDs) launched in 1985—.com for businesses, .org for organizations, .net for networks and a few others. While these TLDs started with specific purposes, their use quickly expanded as the internet grew. Difference between a domain name and a URL A lot of people use the terms domain name and Universal Resource Locator (URL) interchangeably but there’s actually a bit of a difference. A domain name is just one part of a URL. Think of it as the main part of the web address that includes two main elements: the name itself and the extension. For example, in “google.com,” “Google” is the name and “.com” is the top-level domain. But when you look at your browser’s address bar, you’ll see more than just that–it’s made up of several parts of a URL working together to form the full URL. Learn more: URI vs URL Parts of a domain The difference between domain and hosting To create a website, you need a domain name and web hosting. A domain name is not the website itself. The domain is the address people use to find your site, while web hosting stores the website files and content behind it. These two are often provided by the same company, which can make their roles confusing. Together, they form the foundation of your website’s infrastructure. Think of your website as an apartment complex. Web hosting is the land where your building (the website) stands, storing all its files on web servers. The domain name is like the building’s address, making it easy for visitors to find you—just as a physical address does. Adding a path, such as “/blog,” directs visitors to a specific page, much like an apartment number guides someone to a particular unit. Learn more: Web host vs. domain registrar Different types of domains The DNS uses a unique tree-like structure to keep its huge database organized. At the top is the root domain, represented by a dot. Everything below that dot forms the domain name space, broken into different levels based on how fast down they fall from the root. This results in different types of domains, all of which serve a different purpose: Top-level domains (TLD), including new top-level domains Second-level domains (SLD) Third-level domains Learn more: What is TLD? What is a generic top level domain? What are new top-level domains? Top-level domains (TLD) A top-level domain, generally referred to as TLD or domain extension, is the right-most segment of a domain name located after the last dot. It serves to recognize certain characteristics of a website address, such as location and purpose. In August 2022, there were 1,487 TLDs available for registration, the majority of which were added in the last decade. If you’re picking a TLD, choose one that matches your website’s vibe and audience. The options are endless, so you’re sure to find one that makes your site unique. Learn more about how to find the owner of a domain or domain name trends. Let’s take a look at the most popular categorizations: Generic top-level domains (gTLD): Commonly known simply as gTLDs, generic top-level domains are made of three or more characters and are open for registration by anyone. gTLDs account for the vast majority of domain extension options, with more than a thousand added in recent years through ICANN’s new gTLDs program. Available options range from the traditional .org, .com and .net to newer options such as .biz, .llc, .tips, .store, .co, .photos, .love, .work, .space, .digital, .club, .tv, .blog, .info, .site, .land, .company, .solutions, .website, .tech, .training, .coach, .world, .party, .yoga, .wiki, .ninja, .directory, .guru, .live, .fit, .studio, .today, .design, .pictures, .expert, .technology, .top, .co.uk, .london, .tokyo, .email and .xyz. Sponsored top-level domains (sTLD): These are more niche and managed by specific organizations. To register an sTLDA, you usually need to meet certain criteria related to a community or theme. If your website caters to a specific group, an sTLD can help establish credibility and trust right away. Country code top-level domains (ccTLD): There are 308 country code top-level domains, each of which is identified by a unique, two-letter string. While country code top-level domains were originally intended for business and individuals operating in specific geographical areas, there is also a significant number of website owners who register ccTLDs for branding purposes or to take advantage of certain benefits. This is the case with extensions such as .ai (Anguilla), which is particularly popular within companies in the artificial intelligence industry, and .gg (Bailiwick of Guernsey), which has seen a significant popularity rise in the gaming sphere. Other ccTLD include: .de (Germany), .nl (Netherlands), .at (Austria), .mx (Mexico), .me (Montenegro), .ch (Switzerland), .br (Brazil), .be (Belgium), .fr (France), .in (India) and .ca (Canada). Claim a premium domain to boost your brand authority and make marketing easier from day one. Second-level domains (SLDs) The second-level domain (SLD) is the part of a domain name that comes before the TLD. It’s typically where you’ll find your brand name, like "wix" is the SLD in "www.wix.com." In some cases, the SLD can also show the type of website in a region. For example, commercial websites in Spain may be registered with the domain extension .com.es whereas in the UK they appear as .co.uk. Likewise, in these same countries academic institutions may be registered under .edu.es and .ac.uk respectively. Third-level domains A third-level domain (or subdomain) adds a prefix to a main domain and creates a separate section of your site. It’s perfect for things like blogs, online stores or resource pages without needing to buy a whole new domain. For example, when creating a free Wix website, your URL might look like username.wixsite.com/siteaddress. But once you buy your own domain, you can add custom subdomains like shop.yourwebsite.com or blog.yourwebsite.com. Third-level domains can get longer if you start adding more nodes. You might come across four-level domains like news.bbc.co.uk or even five-level ones like www.village.fairport.ny.us. While it’s rare to see a domain with more than four levels, it’s possible. For more in-depth examples, check out the most popular domain extensions. How to choose a domain name With over 349.9 million domains registered and thousands added daily, finding the perfect domain requires creativity, SEO knowledge and foresight. This guide to how to choose a domain name will help you cover your bases. Here are the most important steps to get you started: Make it easy to type and pronounce: Avoid tricky words, abbreviations or alternate spellings. Test ideas with friends to ensure they’re simple and memorable. Stay on brand: Your domain should reflect your brand name. If it’s taken, add a keyword or use a domain name generator to find alternatives. Register your domain as soon as you choose your business name. Choose the right extension: According to a study by GrowthBadger, ".com" is the most memorable and most trusted TLD of them all, but weigh options before settling on one. Keep it memorable and relatable: Short, catchy names stick. For example, Bhavik Sarkhedi, founder and creative director of Ohh My Brand, shares, "A great domain name has to stick. My current company, OhhMyBrand, plays off the phrase "Ohh my God," which makes it relatable and fun. My first business was called Write Right-straight to the point and easy to recall... All short, all catchy, all under 12 characters." As Bhavik continues to experience: "The funny thing is, even though I've sold those companies, people still ping me because they remember the names. That's the magic of keeping it simple, relatable and memorable. If your name has recall value, especially in your industry, it's a game-changer. Short and sharp-that's the rule I swear by." Learn more: Domain lifecycle Best .com alternatives What is a parked domain? Why do domains matter? A strong domain name helps your website and brand in several ways: Branding: Establishes your brand’s identity online and makes your site look professional. Memorability and accessibility: Makes it easier for visitors to find, remember and return to your website. Trust and credibility: Shows users your site is reliable and builds confidence in your brand. Studies show that 75% of users admit they judge a company’s credibility based on its website design, including its domain name. Connectivity: The Domain Name System (DNS) ensures users can reach your site seamlessly. Promotion: Works well on social media, business cards and custom email addresses. Learn more about how to create an email with your domain. Take the case of Nissan Motors v. Nissan Computer. Nissan Motors had to use “nissanusa.com” after another company had already registered “nissan.com,” showing how important a domain is for branding, trust and user recognition. Learn more: What is a custom domain? What is a domain name example? We've put together some of the world's most well-known domain examples, categorized by niche and as proof that the right domain name is essential to the branding of your business and website. Here are some examples of popular domain names: harvard.edumit.edu amazon.com wix.com spotify.com airbnb.com How to get a domain name Once you’ve chosen the perfect domain name for your site, it’s time to make it yours and purchase it. There are a few things to keep in mind when figuring out how to register a domain name, including: Checking if your domain name is available Choosing the right registrar for your needs Planning for the long term so your domain stays secure Let’s take a closer look at how to handle each step. Search for your domain name First things first, make sure no one else is using the domain name you want. While you could check manually, it can be a hassle if your top choice is already taken. A domain name search tool saves time and effort by showing you whether your domain is available and suggesting similar options (you can also explore the best domain name generators to help you come up with similar domain names). These tools also give you domain pricing details so you can compare your choices and pick the best one for your site. Learn more: How long should a domain name be? Domain name ideas Pick a domain registrar Once you’ve found the perfect domain name, it’s time to decide where to buy a domain name. Not all domain registrars are created equal–pricing, customer support and extra features like privacy protection and domain management can vary. Keep these points in mind: Pricing Domain prices can vary between registrars and the lowest price upfront isn’t always the best long-term deal. Look beyond the first-year cost to avoid unexpected fees later. Comparing these factors helps you understand the real cost of a domain over time not just the promotional price. Registration price: Many registrars offer tempting first-year discounts. Make sure to check the standard price you’ll pay after the promotional period ends. Renewal costs: Renewal fees are often higher than the introductory price so it's smart to compare the long-term cost of keeping your domain. Privacy protection: Some registrars include WHOIS privacy for free while others charge an extra annual fee for it. Transfer fees: If you think you might move your domain to another registrar down the line, review these costs upfront. Add-ons and extras: Features like email hosting, DNS management or security services can add to the total price. Sign up for a Wix Premium plan, and learn how to get a free domain name with a one-year domain name voucher. Private domain registration ICANN requires everyone who purchases a domain to provide personal information (including full name, email, address and phone number) that is then made publicly available on a database known as WHOIS. If you’re concerned about privacy or want to minimize the chances of spam and identity theft, you can hide this information using WHOIS privacy protection. Some domain registrars include WHOIS privacy protection as part of their offering, immediately protecting your personal data when you learn how to buy a domain name, while others offer it as a paid add-on. Web hosting pairing Pairing your domain with hosting from the same provider keeps things simple and can save you money. It allows you to manage all site assets within a single platform, thus minimizing the overall cost and headache. Tip: When you host a site on Wix, you’ll have advanced security monitoring, automatic set-up and enterprise-grade reliability of 99.9% uptime. This helps protect against domain squatting and domain spoofing amongst other cyber threats. Customer support The availability of customer support is one of the most overlooked aspects when it comes to finding a domain registrar. If you ever have any issues at 3 am and can’t get a hold of anyone, you’ll kick your past self for not choosing a registrar that offers live customer support 24/7. Domain age Domain age refers to the amount of time that a domain name has existed, or, as it sounds, how old it is. You’ll want to know your domain age for the following reasons: If you take a domain that previously belonged to a different business, it can indicate the business’s age. This can affect brand trust—both good or bad—if the domain has built an associated reputation over time. This also can make it necessary to check domain history. Older domains may have some SEO benefits since they have had time to build traffic. You can verify domain trademark claims based on domain age and the date it was originally registered. Domain email Some domain registrars’ offerings extend beyond website-focused features. Keep an eye out for additional products and tools that may interest you, as it will make it much easier to connect and manage them through your website. For example, if you want a business email address that uses your domain name instead of that of a generic mail provider, you should look for a registrar that also offers personalized email addresses. Bulk purchasing If you’re planning to expand or launch new brands, buying multiple domains now could save you time and money later. This is especially relevant if you plan to expand your operations to other geographic locations or have a certain product you’d like to promote as a stand-alone brand. How to keep a domain name secure Protecting your domain name is important to keep your website safe. Here are some simple tips to help you secure your domain: Choose a reputable domain registrar: Pick a domain registrar known for solid domain security and great customer service. As Daniel Yeromka, CEO of HostZealot, notes: "A domain seems like a simple thing that you buy and forget. I didn't know that domain registrars might get acquired, or that there might be regulatory changes around domain ownership and enforcement...[If I could do things over now,] I would look at the registrar's stability, their registry policies and any trademark overlaps." (Read Daniel’s advice in our blog on 12 web domain-related questions you're too shy to ask.) Use a strong password: Create a password that’s at least 12 characters long with a mix of upper and lowercase letters, numbers and symbols. Enable two-factor authentication (2FA): Adding 2FA means you’ll need to enter a code from your phone when logging in, giving you an extra layer of protection. Keep your contact information updated: Make sure your contact information with your domain registrar is up to date. This will help them to contact you if there is any suspicious activity on your account. Watch out for phishing emails: Phishing emails are designed to trick you into revealing your personal information, such as your domain registrar account password. Be careful about clicking on links in emails, even if they appear to be from legitimate sources. Keep your domain registration information private: Domain privacy is critical. Don't share your domain registration information with anyone you don't trust. This includes your domain registrar account password, your domain name and your contact information. Read also: Domain vs. URL vs. IP address It’s easy to mix up a domain name, a URL and an IP address, but each serves a distinct purpose on the internet. Understanding the difference helps you navigate the web more confidently and explains how websites are found and accessed. Domain name URL (uniform resource locator) IP address (internet protocol) Example wix.com https://www.wix.com/about/ 192.0.2.2 (IPv4) Function A human-friendly address that points to a specific website. The full web address that points to a specific page or file on a website. A unique numerical identifier for a device on the internet that allows computers to communicate. Relationship The core part of a URL. Includes the domain name, the protocol (https://) and the specific path (/about/). The actual address that the domain name is mapped to by the DNS. The domain name is the readable address you type in your browser. The URL is the complete path to a specific page and the IP address is the number your computer uses to find the website behind the scenes. Together they make it possible to navigate the web smoothly. Read more: How to start a business Business name generator Plan ahead by purchasing your domain name If you’re looking to buy a domain or just curious, you’ve likely realized how important domain names are. The US domain name industry is an 8.1 billion-dollar market that’s still growing, including the lucrative business of domain trading. Once you register a domain, it’s yours—so long as you renew it annually or within your registrar’s time frame. This makes it crucial to secure the domain name for any business you start. It can be simple, like your name, or highly marketable, like business.com, which sold for $345 million. This practice, known as domain parking, often aims at domain flipping, and it’s more common than you might think. Consider purchasing additional TLDs you might want in the future to prevent others from taking them—otherwise, you could find yourself paying in the domain name trade. What is a domain name FAQ What is ICANN? The Internet Corporation for Assigned Names and Numbers (ICANN) oversees all domain registrations, allocates and assigns IP addresses, runs accreditation systems for domain registrars and keeps a centralized database of all domain names and their IPs. The ICANN also has the authority to approve new domain extensions (also known as TLDs), manage them and shut them down if they don’t follow the determined rules. They can also approve domain registrars to manage domain extensions and domain registration. How do I find my domain name? Your domain name is the unique web address people use to find your website (e.g., www.yourbusiness.com). If you already own one, you can find it through the domain registrar where you purchased it. Log in to your account there, and you’ll see your domain listed. If you're starting fresh, you can easily choose and purchase a domain through a website builder or domain registrar. Do I need a domain for a website? Yes, having a domain is essential if you want people to find your website on the internet. A domain acts as your website’s address, making it easy for visitors to reach you. Some platforms offer free website options with subdomains (e.g., yourbusiness.wix.com), but a custom domain looks more professional and builds trust with your audience. What is the difference between a website name and a domain name? A website name is what you call or brand your site—it's how you refer to it publicly, like "Your Business" or "John's Blog." A domain name, on the other hand, is its web address (e.g., www.johnsblog.com). Think of the website name as your site’s identity, while the domain name is the way people access it online. What is a domain name in computing? A domain name in computing is a web address used to access websites, making it easier to locate online resources without relying on numerical IP addresses. Beyond websites, the term “domain” can also refer to organizational functions in networking, where it manages grouped resources like user accounts and servers, or in software development, where it defines specific areas of focus such as healthcare app components or database management with domain-specific languages like SQL (structured query language). What is a domain registry? A domain registry is the organization that oversees domain name databases and manages all the information related to domain owners. They keep things organized based on different TLDs like .com, .net. or .co.uk. For example, Nominet handles .co.uk extensions in the UK. Registries set the rules for how domain names can be registered and used, making sure everything runs smoothly. They also provide access to domain registrars, like Wix, allowing users to see and register available domain names. What is a domain in email? A domain in email is what comes after the "@" symbol in an email address, like "yourbusiness.com" in "info@yourbusiness.com." With Wix, you can create a personalized email address that matches your custom domain, helping your business look professional and trustworthy. This domain not only routes emails to the right servers but also reinforces your brand's identity every time you send a message. How do I create a domain name? Start by brainstorming names that are short, memorable and relevant to your brand or niche. Use a domain registrar like Wix, GoDaddy or Namecheap to check availability and register your chosen name. Make sure it’s easy to spell and pronounce so it sticks with visitors. Do I need an LLC for a domain? No, you don't need an LLC to register a domain. You can buy a domain as an individual, but forming an LLC offers legal protection and credibility if you're running a business. It really comes down to your business setup not your domain ownership. Can I get a domain for free? Yes, some platforms offer free domains, usually as a subdomain (like yoursite.wixsite.com). For a professional look and more control, buying a custom domain is recommended—it’s affordable and avoids the limitations of free subdomains. Who actually owns a domain name? The person or entity that registers the domain through a registrar owns it for the period of registration. Ownership is maintained as long as you keep renewing it and follow the registrar's rules. Can I run my website without a domain? Technically you can use a platform’s free subdomain to run your website. But, a custom domain adds credibility and trust and makes it much easier for people to find and remember your site. What to avoid in a domain name? Avoid long, complicated or hard-to-spell names, numbers and hyphens that confuse visitors. Steer clear of trademarks or names that could infringe on other brands to prevent legal issues. Keep it simple, catchy and relevant to your business.