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Build your website in minutes, try Wix for free today → Creating a mobile-friendly website? These days, it’s incredibly simple. Whether you’re brand new to using a website builder or have plenty of experience, designing a site that looks amazing on any device has never been more accessible. Tools like an AI website builder or step-by-step platforms that teach you how to make a website from scratch give you countless ways to get started building mobile websites that shine. The challenging part? Finding the mobile website builder that’s the perfect fit for you . With so many platforms available, deciding on the right one can feel overwhelming. The good news? Some builders come loaded with smarter tools and user-friendly features, making the whole process smoother (and way more enjoyable). To help you make the right choice, we’ve rounded up six of the best options for mobile website builders. These platforms offer everything you need to create eye-catching mobile websites that work perfectly on phones, tablets and desktops. Ready to find the one that matches your vision? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: best mobile website builders Discover the best mobile website builders that make creating and managing your site on the go easier than ever. These platforms offer intuitive mobile editors, responsive designs and features designed to keep your website looking sharp and performing well on any device. We cover everything from user-friendly drag-and-drop tools to built-in marketing capabilities, helping you find the perfect fit for your mobile-first business strategy. The table below breaks down what to look for in a mobile website builder so you can make a confident choice and keep your business connected to customers anytime, anywhere. How we selected the best mobile website builders Feature Why it matters Mobile-optimized templates Ensures your site looks great and works well on any mobile device Mobile editor Lets you customize your site directly from your smartphone Mobile preview Check desktop and mobile versions in real time before publishing Mobile app Manage your website, analytics and hosting anytime, anywhere Integrations Connect social media, marketing and customer tools seamlessly Site reliability & security Keeps your site live, secure and trustworthy for visitors Why do you need a mobile-friendly website? Most people browse the web on their phones and expect mobile sites to adapt effortlessly. A mobile-optimized or even mobile-first design  is a practical choice that will keep your audience happy. But what does this mean in practice? Visitors won’t have to squint at your website on their phones, only to give up because of unreadable text. They won’t tap buttons or links that don’t work or have to wait forever for a page to load, draining their patience—and data. A mobile-friendly website fixes all that, offering a better user experience with smoother navigation, sharper text and a responsive web design  that fits mobile devices perfectly. You can even use proven mobile templates  to ensure pages load fast and work perfectly on all devices, keeping visitors engaged on your site. Plus, with a better user experience comes other potential benefits, such as ranking higher on search engines. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix Learn more: Responsive vs adaptive Mobile-first vs responsive design Responsive website examples What is a mobile website? Best vibe coding tools So, what features should you expect from the best mobile website builders? Best mobile website builders Wix Wix Studio Duda Webflow Ucraft Carrd 01. Wix W ix is a top builder for creating websites that shine on any device. Its drag-and-drop editor, built-in SEO tools  and AI features let you create a search-optimized web page  in minutes, including a blog maker . Wix features various professional design templates for different types of websites  that adapt effortlessly to any mobile screen. You can tweak or hide elements for the mobile version of your website and preview it in real time on your phone. Besides website design tools, Wix offers a mobile app to manage your site and track performance with Wix Analytics  on the go. In addition, you can source mobile-friendly marketing integrations from the Wix App Market  to help boost your email campaign and social media efforts. Wix provides everything you need to build a mobile website in one place. It’s also a cheap website builder , giving you access to free website hosting  and business features, like business email , phone number, logo maker  and scheduling software. Pricing: Free plan available. Premium plans start at $17 per month (billed annually). Month-to-month plans are also available. "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." - Sharon Hafuta, SEO blog editor at Wix Learn more:  Best website builder for small business Best website builders for freelancers How to design a logo 02. Wix Studio Wix Studio  is one of the best responsive website builders for businesses, agencies and creators who need enhanced design and CSS capabilities. Its pixel-perfect editor lets you craft a mobile-friendly website with drag-and-drop ease without coding. Plus, Wix Studio AI  stands out as the best AI website builder  for mobile optimization, empowering beginners and advanced users with complete creative control.  Packed with responsive templates , Wix Studio ensures your site looks flawless on every mobile screen. You can fine-tune your design with mobile settings that tweak layouts, color schemes and elements specifically for your site’s mobile version. In addition, the mobile preview feature gives you a real-time peek at your website’s look and feel, allowing you to make quick updates with the mobile app. Moreover, Wix Studio SEO  syncs with top analytics tools and helps you optimize pages for higher search rankings. You can also access a comprehensive set of Wix Studio marketing integrations  that let you make the most out of each visitor and built-in Wix Studio eCommerce  and business features, like bookings and payment solutions. Pricing:  Premium plans start at $19 per month (billed annually). Month-to-month plans are also available. Learn more:   How to make a website mobile-friendly How to make a responsive website 03. Duda Duda enables users to design mobile-optimized websites with a drag-and-drop editor, so you don’t have to write code. The platform features SEO tools, including integration with Google Analytics. Duda’s AI website builder assists with mobile optimization, such as automatically adjusting layouts for different devices. It also offers a range of responsive templates, which you can customize further with color schemes and mobile version tweaks—even from your phone. Duda has native eCommerce functionality and payment solutions for sellers. You can also add third-party integrations for website management, marketing and business features, like online bookings. Pricing:  Free trial available. Plans start at $19 per month (billed annually). Month-to-month plans are also available. Learn more: Best website builders for SEO . 04. Webflow Webflow offers a user-friendly website builder with drag-and-drop and code-based editing options. This flexibility is ideal for users with coding skills or designers seeking more control of graphics and layouts. It also offers mobile website templates  with design and customization options for navigation, page elements, layouts and displays. The platform supports eCommerce options for online merchants and offers AI functionalities for design and content generation. You can optimize your site with its SEO features and monitor performance with the native analytics tool.  Although there isn’t a mobile app, you can manage your site on your desktop or with a third-party mobile integration. You can also get scheduling software and other business tools through the app store. Pricing:  Free plan available. Premium plans start at $14 per month (billed annually). Month-to-month plans are also available. Learn more: Best website builders for designers Best website builder for graphic designers 05. Ucraft Ucraft is a user-friendly mobile website creator with a drag-and-drop editor. It provides search optimization tools to enhance site visibility on search engines, albeit not as feature-rich as other platforms, like Wix, Webflow and Wix Studio. For site design, Ucraft offers mobile-optimized templates to help your site display better on mobile screens. You can customize your site’s typography, page elements and design variables. It also features an AI website builder and a logo maker. Ucraft offers native eCommerce support and third-party payment gateway integrations for your online store. It also provides on-the-go site management and analytics with its mobile app. You can extend your website’s capabilities by integrating third-party tools, such as marketing and business messaging platforms. Pricing:  Free plan available. Premium plans start at $12 per month (billed annually). Month-to-month plans are also available. Learn more: Free website builders One-page website builders Best website builders Traditional vs. AI website builder 06. Carrd Carrd is one of the best mobile-friendly website builders for lightweight site design. It’s especially suited for one-page websites and simple portfolio pages. Carrd features a desktop-based drag-and-drop editor with limited customization compared to advanced builders like Wix Studio.  Although Carrd lacks an AI website builder, it offers responsive templates with adjustable features.  The platform provides basic page optimization options for SEO. It also integrates with Google Analytics and other third-party tools for additional eCommerce, payments and email marketing features.  Pricing:  Free plan available. Premium plans start at $9 per year (billed annually). Learn more:  Best one-page website builders Best website builder for portfolio Best personal website builders Best membership websites Best website builders for accountants Best website builder for trucking company Features of the best mobile website builders Besides the following core features: Site reliability :  Ensures 99.99% uptime  so your website is always available to visitors. Website security :  Protects your website and users from bad actors and data loss. Scalability :  Provides superior site performance and infrastructure for a growing and engaged user base. The best mobile website builders blend mobile-specific features with other website design essentials: Mobile-optimized website templates:  Use responsive templates to make sure your site looks great on every mobile screen and boost your SEO. Mobile settings:  Get tailored control. Hide or adjust elements like color schemes or payment gateways for mobile users, enhancing customer service and client management an d making your mobile site accessible for all users. Mobile preview:  Preview your mobile and desktop versions in real time before launch to ensure top website performance  and a polished look for all visitors. Mobile editor:  Customize layouts on your mobile phone with a drag-and-drop website builder  tailored for mobile web . Mobile app:  Use on-the-fly website management. A dedicated mobile app lets you update your responsive website, use analytics tools or manage hosting plans anytime, anywhere. Integrations:  Add popular integrations, such as social media, customer service, analytics and email marketing tools. AI website builder:  Leverage generative AI and artificial design intelligence to help create your mobile website . When choosing a platform, prioritize feature-rich options so you don’t have to depend too much on external integrations. Learn more: How to make a website accessible . Editor’s note: all pricing and information are current as of 04/06/2025. Best mobile website builders FAQ Can I build a website with my phone? Yes, but this capability depends on the mobile website builder you choose. While builders like Wix and Wix Studio let you create websites or start a blog on your phone, others, like Carrd and Webflow, only have native desktop support. Start with a domain name search  to find the right custom domain name  for your business or project or speed up your search with Wix’s domain name generator .  Learn more: What is a domain name? How to host a website What is web hosting? How to start a blog How to create a business email Does Wix work on mobile devices? Yes, Wix works on all mobile devices for both admins and site visitors. How do I make my website compatible with mobile devices? Use responsive design with flexible layouts and CSS media queries to adapt to different screen sizes. Wix Studio supports CSS customizations. What is the best website builder for mobile? Wix is widely considered one of the best website builders for mobile. It offers responsive templates, a mobile editor for custom adjustments and smooth performance across devices. Other top contenders include Wix Studio for design-focused sites and Shopify for mobile eCommerce. But for flexibility and ease of use, Wix stands out. How much does it cost to build a mobile website? Building a mobile website can cost anywhere from $0 to a few hundred dollars per year. With builders like Wix, you can start for free. Costs vary depending on your design needs, features and whether you hire professional help. Most people can create a fully functional mobile site for under $100/year.

Looking for the best way to build your website? Get started with Wix  → Being a freelancer is great—you can choose your working hours, decide how much to charge and work on exciting projects. That said, you still need to market your services and attract new clients. Although designing a website from scratch can be time-consuming, using a website builder  can help you skip a few steps and get your website up and running quickly. This guide will introduce you to the best website builders for freelancers, along with tips on how to build a website  for your freelance business.  But first, let’s start with the basics. Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for freelancers Finding the right website builder can make all the difference for freelancers looking to showcase their skills, attract clients and grow their business. We’ve handpicked website builders that combine intuitive interfaces, customizable templates, integrated marketing tools and reliable support — all crafted to help freelancers manage their online brand with confidence. Plus, we break down key selection criteria so you can choose the builder that best fits your style, workflow and budget. Website builder Best for Key features Pricing highlights Wix Freelancers who want a highly personalized website and online store with zero coding AI website builder, drag-and-drop editor, 800+ templates, Wix App Market, free hosting Free plan; paid plans start at $17 a month Wix Studio Freelancers building custom, high-performance websites for clients Advanced responsive design, client handoff tools, animations, dynamic CMS, SEO tools Free plan; paid plans start at $19 a month Weebly Freelancers who want a simple website with eCommerce capabilities Beginner-friendly editor, eCommerce platform, SEO blogging, Weebly App Center Free plan; paid plans start at $10 a month Webnode Freelancers needing a multilingual website for international clients Multilingual support (24 languages), form creator, visual effects like parallax Free plan; paid plans start at $4.50 a month Carrd Freelancers wanting a simple, single-page portfolio or contact site Highly responsive one-page templates, versatile customizable forms, cost-effective Free plan; paid plans start at $9 a year Showit Creative professionals wanting full creative control Curated templates for creatives Paid plans start at $19 a month Hostinger Small business owners wanting a website with integrated online store AI image and text generators, SEO tools, eCommerce with 15+ payment options Paid plans start at $3.99 a month Editor's note: All prices were accurate as of July 24, 2025 What is a freelance website? Freelance websites help freelancers (e.g., photographers or yoga teachers) showcase their portfolios and services online. They allow freelancers to sign up clients, create subscriptions and sell products or services.  A blog is often a part of a freelance website and it helps the freelancer rank high on SERPs. Beyond that, a professionally designed website conveys the freelancer’s style, process and vision. Learn how to build a freelance portfolio for your business today. 6 best website builders for freelancers Wix Wix Studio Weebly Webnode Carrd Showit Hostinger 01. Wix  Wix is an industry leader in website builders, with 250+ million users worldwide. Wix offers over 800 stunning website templates and an intuitive drag-and-drop website editor powered by artificial intelligence.  Wix also integrates a powerful eCommerce platform that allows business owners to set up an online store with just a few clicks. Moreover, Wix offers free web hosting  that ensures web security  and performance. Best for:  Freelancers who want to create a highly personalized website and online store with zero coding. Best features:  AI website builder : Wix comes with a powerful AI tool that allows you to create a custom website from a simple text prompt. Wix also helps you create images and web copy using AI.  Streamlined website building: Wix asks you a series of questions to understand your requirements and suggests a template that is best suited for your business. It also populates your dashboard with apps relevant to your website. Wix App Market : The app market helps you make a website with features like appointment booking, subscriptions/memberships, contact forms and event ticketing. Pricing :  Free plan Light: $17/month  Core:  $29/month Business:  $39/month Business Elite:  $159/month Enterprise Plan : Pricing based on project scope Explore more website builders: Cheap website builder Best AI website builder Best website builders for SEO  Free website builders  Best website builder for small business  Best website builder for trucking company Personal website builders  Best one-page website builders Best vibe coding tools 02. Wix Studio Wix Studio is a powerful, flexible website builder tailored for web creators, freelancers and agencies who want full design control without compromising on speed or scalability. With advanced capabilities and client-friendly workflows, Wix Studio Design makes it easy for those juggling multiple projects or aiming to deliver high-end results fast. Best for: Freelancers building custom, high-performance websites for clients. Best features: Advanced responsive design:  Wix Studio gives you fine-tuned control over breakpoints, layout behavior and element positioning so your site looks great on every device—including responsive templates for fast creation. Built-in client handoff tools:   Wix Studio features allow you to easily collaborate with clients or teams using shared workspaces, comments and permission settings—ideal for managing freelance projects professionally. Custom animations and interactions:  Create polished, modern websites with scroll effects (including parallax scrolling ), transitions and motion presets, all without writing code. Dynamic CMS and dev tools:   Wix Studio CMS powers your sites with structured content and extend functionality using Wix’s website development platform. Performance and SEO optimization:  Studio sites are built to load fast and rank well, with built-in tools to optimize performance and on-page Wix Studio SEO . Pricing: Free  ($0/month): Create and publish sites with a branded subdomain. Basic  ($19/month): Build online brands with a custom domain. Standard  ($27/month): Accept online payments. Plus  ($34/month): Capture leads and boost sales. Elite  ($159/month): Scale business growth. Enterprise  (price upon request): Site management for large-scale businesses. *Prices displayed are for U.S. customers. Compare Wix Studio with competitors: Wix vs Wix Studio   Wix Studio vs Elementor Wix Studio vs Shopify Wix Studio vs Framer Wix Studio vs Webflow Wix Studio vs Duda Wix Studio vs WordPress 03. Weebly Weebly is a freelance sie builder with a beginner-friendly website editor. Weebly has limited templates but it’s cost-effective and easy to use.  Best for:  Freelancers who want to create a simple website with eCommerce capabilities. Best features : Integrated eCommerce platform : Weebly's eCommerce platforms help you set up a store to sell physical goods. Selling digital goods, like ebooks, requires a premium plan.  SEO blogging : Weebly has a drag-and-drop blog creator with SEO features like custom URL , title tag, description and customized header and footer. Weebly App Center : Weebly integrates third-party apps to enhance your website. Apps are categorized into eCommerce, marketing tools, communication, website tools and others. Pricing :  Free plan with limited features Personal:  $10/month when billed annually Professional: $12/month when billed annually Performance: $26/month when billed annually 04. Webnode Webnode is an AI-powered site builder with an integrated eCommerce platform. It supports websites in different languages and online stores with multiple currencies.  Best for:  Creating a multilingual freelancer website suitable for translators or freelancers working with international clients.  Best features :  Multilingual websites : Webnode allows you to create websites in 24 languages and provide customer support in different languages. Form creator : Webnode has a versatile form creator. You can use forms for appointment booking, event registration, email list sign-up or contact forms.  Visual effects : Webnode allows you to create graphics-rich websites with a video background and parallax scrolling (i.e., the website’s background moves slower than the foreground). Pricing :  Free website builder plan  with limited features Profi : $22.90/month Standard : $12.90/month    Mini : $8.50/month Limited : $4.50/month 05. Carrd Carrd is a freelance website builder for simple websites with a single page. It offers many one-page website templates, especially with paid plans. That said, Carrd isn't the right choice if you want a website with a blog and an online store. Best for : Freelancers who want to create a site with a single webpage, like a portfolio website or a contact form. Best features : Highly responsive templates:  Carrd’s one-page templates are optimized for mobile devices, tablets and desktops. The templates are clutter-free, helping freelancers focus on a specific function, like an event landing page or countdowns. Versatile forms:  Carrd gives you great customization options for creating versatile forms. You can create secure contact forms, sign-up forms and payment-enabled forms.  Cost-effective:  Carrd offers a free plan, and other pricing plans are also very affordable.  Pricing :  Free plan  with all core features Pro Lite : $9/year  Pro Standard: $19/year Pro Plus:  $49/year 06. Showit Showit advertises itself as a drag-and-drop website builder with in-depth customization options. It also integrates with WordPress, a popular content management system. However, Showit doesn’t have a free plan and is costly compared to other website builders for freelancers.  Best for:  Creative professionals (e.g., artists, graphic designers and photographers) who want a highly personalized website with full creative control.   Check out more of these best website builders for designers . Best features :  Special templates for creative professionals: Showit has specially curated templates to highlight the work of creative professionals. WordPress integration:  It’s easy to connect your WordPress blog with Showit to customize the look and feel of your WordPress blog. You can also benefit from the powerful WordPress plugins.  Pricing :  Showit : $19/month when billed annually Showit with Basic Starter Blog : $24/month when billed annually Showit and advanced blog : $34/month when billed annually 07. Hostinger Hostinger is a versatile freelance website builder for all types of websites . It has a user-friendly, AI-powered drag-and-drop website editor. Hostinger also supports eCommerce stores with zero transaction fees.  Best for : Small business owners who want to create a website integrated with an online store.  Best features :  AI tools : Hostinger provides an array of AI tools for web designing. Plans come with an AI image and text generator, a blog generator and an SEO tool. Ecommerce capability : With Hostinger, you can quickly create an eCommerce website with a few clicks. Hostinger supports around fifteen payment options.  Pricing :  Premium: $3.99/month Business:  $4.99/month Cloud Startup:  $9.99/month Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders for expert recommendations and cost-saving tips. What to look for in a freelance website builder Building a website as a freelancer can open doors to new clients and help grow your business. But with so many website builders out there, how do you pick the right one? Here’s what to look for: Ease of use: Choose a platform that keeps things simple. Features like drag-and-drop editors, pre-designed templates and AI features make building your site quick and stress-free. Wix, for example, lets you customize with ease, so you can create a professional site without any hassle. Cost: Start with a free plan to stay on budget, but check the limits, like branding or storage. Look for affordable paid options that allow you to scale up as your business grows. Customization: Your website should reflect your style. From flexible templates to font options, find a builder that offers the creative freedom you need. A designer might want bold layouts, while a photographer may prefer galleries to showcase their work. Freelancer-friendly features: Think about the tools you need to run your business. Writers might value blogging options, while photographers could benefit from password-protected client galleries. Booking forms or contact forms are great for managing projects efficiently. Third-party integrations: Make sure the builder works with the tools you already rely on, like email platforms, social apps or payment gateways. This keeps your workflow smooth and connected. Scalability: Plan for the future. Your site should grow with you, whether you’re adding new services, setting up a portfolio store or offering online courses down the line. Speed and performance: A slow site can turn visitors away. Opt for a platform with built-in optimization to keep your pages loading fast and your audience engaged. Customer support: When you run into questions, quick help matters. Choose a platform with reliable support, like live chat, email or tutorials. 24/7 assistance can make all the difference when you're managing a packed freelance schedule. Learn more: Best AI website builder  Best website builder for small business Best website builders for accountants Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Why do you need a freelance website? Here’s how a professional website can add value to your business:  Build trust in your clients:  Your website will have an about page, portfolio and customer testimonials, which will help you build trust in your prospective clients. Create a personalized online presence:  Unlike freelance marketplaces and professional websites, your website helps showcase your personal style. Search ranking:  Creating an SEO-optimized website and learning how to build a blog helps you rank high in SERPs, making it easy for customers to find you online. Blogging:  Posting regular blogs on your website allows you to establish yourself as an authority in your field and helps with SERP rankings.  Build an email list:  Email marketing can be a powerful tool for attracting new customers. Your website can have a sign-up form to collect prospects’ email addresses. How to make a freelance website in 6 steps Making your own website can be a fun and creative experience. So, let’s look at how to create a freelance website  with a website builder in just a few clicks. Select a template/ input text prompt : First, choose a website template that matches your business requirements and personal style. You may also describe your website and let AI create a website for you. Personalize the template . Using the drag-and-drop editor, customize your website. You may change fonts and colors, edit web copy and add images. Choose widgets and applications : Add features to your website using the widgets or apps the builder provides.  Choose a domain name/connect your domain : Some service providers will give you a free domain, especially with paid plans. You must choose a domain name   that reflects your business’s essence. If you already have a custom domain, you may connect it to your website. Use a domain name search or a domain name generator to score the perfect domain for your business. SEO optimization: Optimize your website design for search engines using title tags, descriptions, alt text and header and footer information. Publish your website : Preview your website layout on desktop, mobile and tablet using the preview tool and publish it. Learn more: What is a domain name? How many domain names are there? Free website hosting What is web hosting? How to host a website What features do you need for your freelancer website? When building a freelancer website, it's essential to include features that highlight your skills, attract clients and streamline your workflow. Here are some key features to consider: Portfolio showcase : Display your best work to impress potential clients. Use high-quality images, project descriptions and relevant details to demonstrate your expertise. About me section : Share your background, skills and professional journey. This helps clients connect with you on a personal level and understand your unique value. Services offered : Clearly list the services you provide. Include detailed descriptions and pricing to help clients understand what they can expect when working with you. Testimonials and reviews : Feature positive feedback from previous clients to build trust and credibility. This social proof can significantly influence a potential client's decision to hire you. Contact information : Make it easy for clients to reach you by providing multiple contact methods, such as an email form, phone number or social media links. Blog or articles section : Share industry insights, tips and updates to establish yourself as a thought leader and keep your audience engaged. Responsive design : Ensure your website looks great and functions well on all devices, from desktops to mobile phones. Easy navigation : Organize your site with a clear menu and intuitive layout to help visitors find the information they need quickly. SEO optimization : Implement basic SEO practices to improve your website's visibility on search engines and attract more organic traffic. Secure payment gateway : If applicable, integrate a secure method for clients to make payments directly through your website. Do freelancers use Wix? Now that you know how to create a professional website , let’s see how Wix will be a great fit for your freelance website creation. Wix is one of the most feature-rich, robust website builders for freelancers. Freelancers choose Wix for many reasons: Streamlined template selection:  Wix asks a series of questions to understand your business. Based on the answers, it will suggest templates and apps for your website. End-to-end website infrastructure :  Wix gives you everything you need to start a website, ensuring site reliability and performance.  AI-powered website editor:  Wix integrates a powerful AI engine that lets you design a website, create stunning images and write web copy, all using text prompts. Integrates your store:  Wix allows you to expand your freelance business to an online store in just a few clicks. Learn more: How to become a freelancer Website ideas to make money How to make money as a freelancer How to make a Wix website How to make a business website  Editor's note: All prices were accurate as of July 24, 2025 Best website builders for freelancers FAQ Which website builder is best for freelance? Wix is an excellent choice for freelancers because of its intuitive drag-and-drop interface, which makes website building simple and accessible, even without coding experience. It offers a wide range of professional templates tailored to various industries and provides flexibility in customization. Learn more about how to choose the right website builder for your needs. How much does it cost to hire a freelancer to build a website? The cost of hiring a freelancer depends on the complexity of the project, the freelancer's expertise and platform fees. Small, simple sites may cost $500 to $1,500, while larger, custom-built websites can range from $3,000 to $10,000 or more. Hourly rates also vary, typically starting at $20 for beginners and going up to $150 or higher for experienced developers. Who are the highest paid freelancers? Some of the highest-paid freelancers this year include media buyers, public relations managers and business consultants. These roles often command high hourly rates due to their specialized skills and the significant impact they can have on a business's success. Other lucrative freelance positions include cybersecurity developers, financial consultants and AI professionals, reflecting the growing demand for tech and financial expertise in the freelance market. Is Wix good for freelancers? Yes, Wix is great for freelancers for the most part. It offers stun ning website templates specifically for portfolios and service-based businesses. Its easy to use drag-and-drop editor makes setup easy without coding. Key features like integrated appointment booking and secure payment processing provide a complete professional online presence quickly and affordably.

Build your website in minutes, try Wix for free today → Exploring the best website builders for affiliate marketing helps you find platforms packed with the right tools and features to launch and manage a successful affiliate site.  We've rounded up the top options to simplify creating a website , bring in traffic and help you maximize commissions. When it comes to launching an affiliate marketing website, not all website builders are created equal. The best website builder should offer essential features like link management, built-in website analytics  and SEO features , along with free affiliate marketing website templates , making it easy to learn how to make a website that generates clicks.  When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Website builders for affiliate marketing In this guide, we’ll walk you through what an affiliate website builder is, the top 11 options available today and what to look for when choosing an affiliate website builder. Let’s take a quick look at the top 11 website builders for affiliate marketing and what they have to offer:  Name Standouts Best for Price Wix Professionally designed website templates, drag-and-drop website builder, built-in SEO tools, large app market  All-around flexibility and design Free plan available; paid plans start at $17/mo Wix Studio Advanced design flexibility, built-in collaboration tools, scalable multi-site management Professional designers and visually-focused affiliates managing multiple websites Free plan available; paid plans start at $19/mo Shopify Ecommerce tools, huge app ecosystem Ecommerce focused affiliates Free trial available; paid plans start at $29/mo BigCommerce Great built-in features, no transaction fees Affiliates that need to scale fast Free trial available; paid plans start at $29/mo Squarespace Designer templates, easy to use Visual-heavy niches (design, photography) Free trial available; paid plans start at $16/mo HubSpot Integrated CRM and marketing tools Marketers who need deep data Free tools available; paid plans start at $9/mo per seat Ecwid Easy to add to existing sites Adding a store to a blog Plans start at $5/mo IONOS Very affordable intro rates Budget-conscious beginners Plans start at $6/mo with first- year promotions as low as $1/mo SITE123 3-step website building Tech novices Free plan available; paid plans start at $12.80/mo Webador Simple and budget-friendly Hobby websites Free plan available; paid plans start at $6/mo WordPress.com Blogging focused platform, extensive plugin library Content-heavy blogs Free plan available; paid plans start at $4/mo Editor’s note: All prices listed are billed annually. The information in this table is true as of December 11, 2025, unless stated otherwise.  See more:  How to make an affiliate marketing website How to make a website from scratch What is an affiliate marketing website builder? An affiliate website builder is a platform designed to help you create a website specifically for promoting third-party products. Unlike a standard site, an affiliate site needs specific features to succeed. You need to be able manage a lot of affiliate links, organize content like reviews and guides and encourage visitors to make a purchase through your links. The biggest draw? You don’t have to be a web pro to get started. Modern builders simplify website building with no-code editing, customizable  website templates  and tools that show you how to design a website with AI  to create a unique, business-ready site with a few prompts. These platforms are also built with SEO in mind, giving you handy tools to help your content get found on Google and other search engines. Website builders that offer an integrated blog maker  make  it easy to organize your reviews, how-to guides and top picks in one place, all while boosting your visibility with SEO-friendly content that brings in a steady stream of readers. With Wix, for example, you get step-by-step SEO guidance via the Wix SEO learning hub  and keyword suggestions so your content can reach the right audience without any guesswork. Link management is a big deal in affiliate marketing. The best website builders  let you add, organize and track affiliate links easily, so you spend less time fiddling with your dashboard and more time creating helpful and converting content.  "Affiliate marketing has emerged as one of the most dynamic strategies for business growth. It lets companies reach new audiences while growing meaningful, long-term relationships. The potential within this space is huge, and it's impressive to see how brands are leveraging it to adapt and thrive." - Adi Avraham, SEO growth specialist at Wix See more:  What is a website builder?  Why use a website builder?  Best low-code no-code website builders 11 best website builders for affiliate marketing  We know what makes a strong affiliate website builder. Now, let's dive into the 11 best affiliate website builders to help you find the one that best meets your affiliate business and goals.   Wix   Wix Studio Shopify BigCommerce Squarespace HubSpot Ecwid IONOS SITE123 Webador   WordPress.com 01. Wix Wix excels at giving you total control over the creative process when building your website. It’s built for people who want their site to look exactly as they envisioned it, without compromising on performance and capabilities. Why this builder is great for affiliate marketing: Wix is one of the easiest website builders on the market. It offers quick domain registration , a robust blog maker and SEO features right out of the box. You can easily insert affiliate links, create buttons and manage blog posts. Plus, the Wix App Market  has specific tools for affiliate marketers , like affiliate integration and traffic analysis apps. Standout features: Total design freedom:  Pick from over 2,000 professionally designed free website templates, then drag and drop elements to make the site completely yours. Full-suite of SEO tools:  Built-in SEO tools help your reviews rank higher in search results. Scalability:  Start with a simple setup and scale your business by integrating advanced features as your traffic grows. With robust free website hosting  included, Wix ensures your site can handle increasing demand, keeping your audience engaged as your business expands. Cost: Free plan available. Paid plans start at $17 a month. Annual pricing.  02. Wix Studio Wix Studio   brings professional designs and concepts to life with a powerful platform built for creators and design focused affiliate marketers. Wix Studio breaks past the basics, letting you create a website that’s bold, interactive and as high-performing as your ideas, while harnessing Wix’s robust infrastructure and business solutions. Why this builder is great for affiliate marketing: Wix Studio takes everything people love about Wix and elevates that experience for serious designers and affiliates that want visuals that wow their audiences. For affiliates aiming to move fast, experiment boldly and manage projects like a pro, Wix Studio is a top choice. Standout features: Advanced design flexibility:  Granular design controls and intuitive interface let you create pixel-perfect layouts that stand out. Built-in collaboration and project management:  Keep affiliate projects on track by inviting collaborators, organizing assets and managing feedback, directly in the platform. Scalable multi-site management:  Great for affiliates overseeing multiple websites and projects, with features that make it easy to add new sites, share assets and track performance.  Cost:  Free plan available. Paid plans start at $19 a month. Annual pricing. Read more: Wix vs. Wix Studio → 03. Shopify Shopify is consid ered one of the best eCommerce website builders , b ut it also boasts a strong platform for affiliate marketers. It’s especially good if you plan to mix affiliate products with your own merchandise down the line. Why this builder is great for affiliate marketing: Shopify offers a straightforward way to organize and display products. Affiliate products are listed like regular products, just with inventory tracking disabled. You can customize the 'Buy' button, via an app or by editing the theme code, to redirect customers to your affiliate links. Standout features: App ecosystem:  Thousands of apps to help with marketing, SEO and link management. Speed and security:  Fast loading times are crucial for keeping visitors engaged. Ease of use:  Very intuitive interface for managing products. Cost: Free trial available. Plans start at $29 a month. Annual pricing. Read more:  Wix vs. Shopify Shopify alternatives Wix Studio vs. Shopify 04. BigCommerce BigCommerce is another eCommerce heavyweight. It comes loaded with built-in features, meaning you rely less on third-party apps. Why this builder is great for affiliate marketing: It’s built for scale. If you plan on having thousands of affiliate product listings, BigCommerce handles large catalogs without slowing down. Standout features: Product listings: All plans come with  practically unlimited product listings, along with ample file storage and bandwidth . No transaction fees:  BigCommerce doesn’t charge extra for sales on any of its plans. Multi-channel selling:  Easy integration with social media platforms. Cost: Free trial available. Plans start at $29 a month.. Annual pricing.  See more: how to make an eCommerce website→ 05. Squarespace Squarespace is known for its designs and layouts. If your affiliate niche relies on strong visuals, like fashion, travel or interior design, Squarespace is a strong contender.  Why this builder is great for affiliate marketing: The templates are mobile-responsive and look professional immediately. It builds trust with visitors, which is essential when asking them to click your links. Standout features: Designs and layouts: Polished, professional templates that emphasize visual storytelling.   All-in-one:  Hosting, domain and tools are all included. Blogging tools:  Solid features for scheduling and formatting posts. Cost: Free trial available. Plans start at $16 a month. Annual pricing. Read more:  Wix vs. Squarespace Squarespace alternatives How to make a responsive website 06. HubSpot HubSpot’s Content Hub comes deeply integrated with their marketing tools, right out of the box. It’s perfect for analytics and data nerds looking to make smart, data-driven decisions based on actual figures. Why this builder is great for affiliate marketing: HubSpot is more than a website builder, it’s a marketing-centric growth engine. You can track visitor behavior in detail, seeing exactly which links they click and how they move through your site. Standout features: Smart content:  Personalize what visitors see based on their history. Analytics:  Incredible depth of data to optimize your affiliate strategy. Marketing tools:  Built in marketing features to help drive traffic and boost conversions. . Cost: Free tools available. Paid plans start at $9 a month per seat. Annual pricing. 07. Ecwid Ecwid is unique because it’s technically an eCommerce plugin you can add to any existing website, though they recently released a simple "Instant Site" builder alongside it.  Why this builder is great for affiliate marketing: If you already have a blog and just want to add a "shop" section for your affiliate recommendations, Ecwid plugs right in. Standout features: Portability:  You can sell on any website, Instagram and Amazon simultaneously. Free plan:  A generous free forever plan for small stores. Simplicity:  Very easy to set up and start adding products. Cost: Plans start at $5 a month. Annual pricing. 08. IONOS IONOS is a budget-friendly option that gets the job done. It’s straightforward and aimed at getting you online as cost effectively as possible. Why this builder is great for affiliate marketing: It keeps your overhead low. When you are just starting and haven't made commissions yet, keeping costs down is vital. Standout features: Price:  Low introductory offers. Personal consultant:  Some plans include a dedicated contact for support. Privacy:  Strong data privacy protection (based in Europe). Cost: Paid plans start at $6 a month, with first-year promotions as low as $1 a month. Annual pricing. 09. SITE123 As the name suggests, SITE123 is about speed. SITE123 focuses on getting a site up and live in three steps. Why this builder is great for affiliate marketing: SITE123 is great for the affiliate marketer who hates tech. If you just want to type text and upload photos without messing around with layouts and design. Standout features: Straightforward: Offers a simple 3-step process to building a website.   Multilingual:  Great tools for creating a site in multiple languages. Free plan:  Good for testing and research. Cost: Free plan available. Paid plans start at $12.80 a month.  10. Webador Webador is another easy-to-use builder that focuses on simplicity and low cost, as opposed to design freedom and rich features. Why this builder is great for affiliate marketing: It’s a zero-frills option for simple review sites or blogs. Standout features: Ease of use:  Very intuitive interface. Cost:  One of the most affordable paid plans on the market. Stock photos:  Integration with stock photo libraries makes finding images easy. Cost: Free plan available. Paid plans start at $6 a month. Annual pricing.  11. WordPress.com WordPress powers a huge chunk of the internet. WordPress.com is the hosted version of this power, making a much more accessible and affordable entry point than the self-hosted version. Why this builder is great for affiliate marketing: Content plays a crucial role in affiliate marketing, and WordPress stands out with its robust and versatile blogging solution . . It offers granular control over how your posts look and function, and is a strong contender for content heavy websites and blogs.  Standout features: Customization flexibility:  Large library of themes and plugins. Community support:  Tutorials and support available online. Blogging:  Advanced features for categorizing and tagging content. Cost: Free plan available. Paid plans start at $4 a month. Annual pricing.  See more:  Wix Studio vs. WordPress WordPress alternatives Best hotel website builders  Best restaurant website builder Best website builders for designers Best website builder for teachers Best website builders for non profits Best website builder for small business Best website builders for accountants Best website builders for trucking companies Editor’s note: All prices listed are billed annually. The information in this breakdown is true as of December 11, 2025, unless stated otherwise.  Website builders for affiliate marketing: 5 essentials that truly make a difference The affiliate marketing segment is estimated to be worth $37.3 billion in 2025 , and is expected to reach around $48 billion by 2027. If you’ve been thinking about creating an affiliate marketing website, now is a great time to choose a builder and capitalize on this fast paced growth.  It’s important to remember that not all builders are created equal. When your income depends on clicks and conversions, here is what you need to prioritize: 01. Ease of use You want to spend your time creating content, not fighting with HTML code. Look for a website builder with an intuitive interface that lets you update pages quickly and easily. To reduce build times and friction even more, Modern affiliate website builders solve this by offering a drag and drop website builder  that feels natural to use, even if you’ve never built a website before.   A no-code website builder  removes the guesswork and helps you see exactly what your visitors will see as you’re building your website. Menus and settings are upfront and easy to find, so changes happen fast.  Pro tip: Building an affiliate website with Wix makes launching and updatin g your site feel easy and stress-free. Wix offers an AI website generator   that creates a unique, business-ready site in no time, letting you focus on driving traffic and maximizing your commissions instead of wrestling with tech.   See more: best AI website builders→  02. SEO capabilities Organic traffic is the backbone of affiliate marketing. Your builder has to make it easy to edit page titles, meta descriptions and URL  s lugs.  The  best website builders for SEO  offer features that help with keyword optimization and smart meta tag editing, so every page is set up to reach the right audience. All this means you’ll have a much better shot at landing on that coveted first page of search results, putting your reviews and recommendations right where people are looking.  Since load speeds are a significant factor in search engine rankings, you’ll also need reliable website hosting to make sure your site loads fast, with maximum uptime.  Pro tip:  Builders like Wix include built-in SEO features that walk you through best practices, automatically generating sitemaps and supporting structured data, making it easier to find your website on search engines.  Wix provides resilient web hosting with 99.99% uptime so your site will stay up no matter what, even during traffic spikes.  03. Web analytics Analyzing how your visitors interact with your website is how you know what you’re doing right and where you can be doing better. A builder with built -in web analytics tools  lets you see which pages and links get the most interactions, how users find you and where they drop off.  Wix Analytics  reports help you make smarter and more data driven d ecisions by clearly showing how your business performs. You can customize these summaries to track the specific data that matters most to you. The dashboard displays insights into visitor trends so you can always plan your next move,  fine-tune your content and boost your earning potential. 04. Link management Affiliate link management is a huge part of any affiliate website. You want a website builder that easily lets you create buttons, cloak links to make them look cleaner and mark them as "sponsored" or "nofollow" to comply with Google’s guidelines.  With the right affiliate website builder, it's easy to update, track or remove links at any time which means your site links are neat, up to date and user-friendly. Pro tip: Managing affiliate links with Wix is simple and gives you the control to tweak and optimize your strategy. You can cloak affiliate URLs to keep your links branded and organized, making them more appealing to your audience.  “One of the most recurring topics in the SEO universe is the use of links, especially nofollow and dofollow links. Although they may seem like simple concepts, understanding the difference between them and knowing how to use them strategically can make a huge difference when creating a website.” – Caio Nogueira, Co-founder of UpSites and SEO specialist. See more: how to hyperlink→ 05. Blogging A blog is a powerful tool for any affiliate website, and is usually at the epicenter of any affiliate content marketing strategy. You can use your blog to share industry news product reviews or helpful tips related to your affiliate products.  Knowing how to start a blog  with regularly scheduled content helps with connecting to your audience and building a loyal community around your brand. And of course, it’s the perfect place to naturally include your affiliate links. Blogging regularly also improves your site's SEO. Fresh content signals to search engines that your site is active and relevant which can help you rank higher in search results.  With Wix’s blog maker, you can organize your posts into categories making it easy for visitors and search engines to navigate your content. You can even earn money directly from your blog by setting up blog post subscriptions for access to premium content, creating another income stream for your affiliate business. Best website builders for affiliate marketing FAQ Can I make an affiliate marketing website for free? Yes, absolutely. Wix offers a free plan. With a free plan you can build your audience and content library with minimal investment. However, if you want your website to have its own domain ( like mywebsite.com ) and access to advanced SEO tools, you’ll need to upgrade to one of the paid Wix Plans . Do I need to know code to build an affiliate marketing website? Not at all. That’s the beauty of modern website builders, like Wix. You interact with what you see on the screen, dragging images, typing text and changing colors and the software handles all the complicated code in the background. Which website builder builder for affiliate marketing is best for Amazon Associates? You can practically use any builder for Amazon Associates. Wix offer plugins and apps specifically designed to pull Amazon product images and prices into your site, ensuring you stay compliant with Amazon's strict operating agreement policies. You can learn more about connecting your Wix site with your Amazon Associates account here .

Set up your store and sell online. Start dropshipping → For many sellers, the hardest part of t-shirt dropshipping is picking the product. Generic designs struggle to stand out, ultra-niche ideas limit reach and fast trends plus copyright rules make choices even tougher. We’ve made the process easy with 30 proven t-shirt dropshipping product ideas from classic graphic tees to glow-in-the-dark designs. Each option shows what sells, who it’s for and how to turn ideas into products people actually want to buy without guessing or chasing trends. TL;DR: Best t-shirt dropshipping products and suppliers T-shirt dropshipping works best when you pair strong product ideas with reliable suppliers and a solid store setup. This guide covers popular and niche t-shirt categories, explains how print-on-demand fits into dropshipping and shows how using a website builder helps you set up products, connect suppliers, manage orders and start selling with room to grow. You’ll learn Which t-shirt products are bestsellers How to balance trends, niches and demand How print-on-demand and dropshipping work together How to choose suppliers and compare quality How to set up your online store What to plan for with fulfillment, shipping and returns Build and grow your dropshipping business with Wix. Find trending ready-to-sell products and start selling online with no inventory or shipping to manage. Connect to the Modalyst marketplace to source millions of high-quality items, test new markets and expand your catalog with ease. 30 t-shirt dropshipping products When it comes to t-shirt dropshipping, the product possibilities are endless. Here's a list of 30 potential t-shirt products that you can consider for starting your dropshipping business .  Graphic tees Vintage band t-shirts Customizable t-shirts Fitness and workout shirts Cartoon and anime-themed t-shirts Eco-friendly tees Local t-shirts Sports team merchandise Tech t-shirts Pet lover tees Travel-theme t-shirts Holiday specific tees Cultural heritage t-shirts Artistic t-shirts Minimalist tees Foodie t-shirts Couple matching tees Maternity t-shirts Kids character tees Inspiration quote t-shirts Festival wear tees Tie-dye t-shirts Luxury fashion brand parody shirts Gamer tees DIY craft kits for make-your-own t-shirts Bachelor/bachelorette t-shirts UV reactive t-shirts Glow in the dark t-shirts AI-inspired tees Sustainable statement shirts 01. Graphic tees Graphic tees are a type of T-shirt that feature printed or graphic designs, images, illustrations or text on the front or back. These designs can range from simple logos and patterns to complex and artistic illustrations. Graphic tees are popular because they allow individuals to express their personal style, interests and affiliations through the visual elements displayed on the shirt. 02. Vintage band t-shirts Perfect for music enthusiasts looking for a retro vibe. Popular retro bands to include on t-shirts include Metallica, Nirvana and The Rolling Stones. These are popular with original fans of the bands plus younger generations looking for a retro look.  Learn more: What is eCommerce? What is dropshipping? Is dropshipping worth it? 03. Customizable t-shirts Allow customers to add their designs or text. These can also be sold in bulk, for companies looking to make a swag for their customers or employees, or as party favors following events such as weddings, bridal showers or birthday parties.  04. Fitness and workout shirts As gear for gym-goers and fitness buffs, fitness and workout t-shirts are specialized clothing designed to provide comfort, functionality and style during physical activities, particularly exercise and fitness routines. This means they’re often manufactured from moisture-wicking materials and breathable materials.  05. Cartoon and anime-themed shirts Cartoon and anime-themed shirts feature designs inspired by animated cartoons and anime. These shirts often display characters, scenes, or symbols from popular animated shows, movies or manga series. The designs can vary widely, ranging from simple logos and character illustrations to more intricate and artistic representations. Popular and classic anime examples include One Piece and Sailor Moon.  06. Eco-friendly tees Eco-friendly t-shirts are clothing items that are designed and produced with a focus on minimizing environmental impact. Several aspects contribute to the eco-friendliness of these t-shirts. Eco-friendly t-shirts are often made from sustainable and environmentally friendly materials. Some common choices include organic cotton, hemp, bamboo and Tencel (made from wood pulp). These materials are grown or produced with reduced reliance on synthetic pesticides and fertilizers. Some eco-friendly t-shirts are made from recycled materials, such as recycled polyester or recycled cotton. Using recycled materials reduces the demand for new resources and helps divert waste from landfills. 07. Local t-shirts Featuring city landmarks or local sayings, these t-shirts can be targeted at residents or tourists. Ideas for these t-shirts can include images of famous landmarks, from the Eiffel Tower to the Golden Gate Bridge, or more local landmarks such as a community bar or center, for example.  08. Sports team merchandise Ideal for supporters of specific sports teams. These t-shirts can be designed, made and sold to local and amateur sports teams looking for kit. You can also create and sell matching supporter shirts, including t-shirts for kids and animals.  09. Tech and geek shirts Tech and geek shirts are those that feature designs, symbols or references related to technology, computer science and geek culture. These shirts are often worn by individuals who have a passion for technology, programming or gaming. Shirts may display snippets of programming code written in various programming languages. These codes can be humorous, clever or related to specific programming jokes and memes. Geek-themed shirts often feature symbols that are recognizable within the tech and geek community. Examples include the "pi" symbol (π) for mathematics and the binary code (0s and 1s) for computer programming. 10. Pet lovers' tees Pet lover t-shirts are clothing items designed for individuals with a deep affection for animals, particularly their pets. These shirts often feature images, slogans, or graphics related to different types of pets, celebrating the bond between humans and their furry companions. These designs can include illustrations or silhouettes of popular breeds, celebrating the uniqueness of each type of pet. Some shirts include artistic renditions or photographs of pets, allowing pet owners to wear personalized and cherished images of their beloved animals. 11. Travel-themed t-shirts Travel-themed t-shirts usually feature designs, graphics or slogans related to travel and exploration. These shirts are popular among individuals who have a passion for traveling and adventure. They may feature iconic landmarks or skylines of famous travel destinations. This could include images of cities, monuments or natural wonders from around the world. Designs may incorporate maps or globes to represent the idea of exploration and the global nature of travel. Maps can be stylized or detailed, showcasing specific regions or entire continents. These t-shirts often include quotes or slogans that capture the spirit of adventure and the excitement of exploring new places. These quotes can be inspirational, humorous, or both. Learn more: How to start a t-shirt business 12. Holiday-specific shirts Holiday-specific shirts are designed and themed for specific holidays. These shirts often feature symbols, colors and motifs associated with a particular holiday, making them suitable for festive occasions. Some examples include: Christmas shirts : Designs may include Christmas trees, snowflakes, reindeer, Santa Claus and other festive elements. Colors like red, green and white are commonly used. Halloween shirts: Designs often include pumpkins, ghosts, witches, bats and other spooky or Halloween-themed images. Dark colors such as black and orange are popular. Easter shirts: Designs may feature Easter eggs, bunnies, chicks and springtime imagery. Pastel colors like pink, blue and yellow are commonly used. 13. Cultural heritage tees Cultural heritage tees are t-shirts that celebrate and showcase aspects of a particular culture or heritage. These shirts often incorporate symbols, designs or elements that are significant to a specific group of people, whether it be based on ethnicity, nationality, traditions, or shared experiences. Cultural heritage tees can serve various purposes, including expressing pride, raising awareness and promoting cultural diversity. For example, t-shirts featuring symbols, flags, or iconic elements associated with a particular ethnic group or nationality. 14. Artistic t-shirts Artistic T-shirts refer to garments that feature unique and creative designs, often created by artists or designers. These shirts go beyond simple patterns or logos and showcase an artistic expression or concept. Artistic T-shirts can vary widely in style, incorporating different forms of visual art, including paintings, illustrations, graphic design and more. Learn more: Best dropshipping products to sell online 15. Minimalist style tees Opt to sell t-shirts with simple and clean designs for customers who want to make a subtle fashion statement. 16. Foodie t-shirts For those who love to celebrate their favorite foods or culinary puns, these t-shirts can prove popular. You can design and sell humorous-themed t-shirts. Here are some hilarious examples of puns for those t-shirts: I have a joke about construction, but I'm still working on that one. Meanwhile, let's taco 'bout something more important—like lunch. The chef was trying to escape the kitchen, but every time he made a break for it, he got caught by the parsley. 17. Couple's matching tees Great for pairs who want to show off their relationship in style, dropship t-shirts with matching motifs or slogans. These are great for honeymoons or parties. 18. Maternity t-shirts Sell comfortable options for expecting mothers, some could include funny prints related to pregnancy. Something like - "Yes, I'm eating for two. No, not twins—me and my inner hungry monster." 19. Kids' character tees Kids character t-shirts can be a popular t-shirt dropshipping niche. Just be mindful of copyright laws when choosing what to print, or sell.  20. Inspirational quote t-shirts These can be a popular dropshipping niche. Inspirational quote T-shirts are a great way to express positivity and motivation. Here are some inspirational quotes that could work well on these types of t-shirts: "Be the change you wish to see in the world." - Mahatma Gandhi "Dream big, work hard, stay focused." "She believed she could, so she did." "In a world where you can be anything, be kind." "Your vibe attracts your tribe." "Embrace the journey, trust the process." "Do more things that make you forget to check your phone." 21. Festival wear tees Festival wear tees are T-shirts specifically designed for wearing at music festivals, cultural events, or other festive gatherings. These shirts often feature vibrant colors, bold designs and unique graphics to capture the lively and celebratory atmosphere of festivals. Festival wear tees can vary widely in style and they are often chosen for their comfort and ability to reflect the free-spirited and fun nature of the events.  22. Tie-dye t-shirts Tie-dye T-shirts are a popular and colorful style of clothing that involves twisting, folding, or bunching fabric and then applying dye to create unique and vibrant patterns. The result is a distinctive, often psychedelic and visually interesting design. Tie-dyeing allows for a great deal of creativity and each shirt is essentially a one-of-a-kind piece. 23. Luxury fashion brand parody shirts Luxury fashion brand parody shirts are a humorous and satirical take on well-known high-end fashion labels. These shirts often play with iconic logos, designs and slogans associated with luxury brands, offering a light-hearted and often ironic commentary on the world of fashion. Parody shirts have gained popularity for their ability to blend high fashion aesthetics with a touch of wit and irreverence. However, it's important to note that using actual brand logos for commercial purposes may infringe on intellectual property rights, so many parody shirts use creative reinterpretations to avoid legal issues. 24. Gamer tees Gamer tees, or T-shirts designed for gamers, often feature graphics, slogans, or references related to video games and gaming culture. These shirts are a popular way for gamers to express their love for gaming and share a common interest. Here are some common themes and elements found in gamer tees: Logos or icons from popular gaming consoles, platforms, or specific game titles may be featured on the shirts. T-shirts may showcase favorite video game characters, either in a stylized or minimalist form. 25. DIY craft kits for custom tees Dropship t-shirt kits that allow customers to make, design and create their tees. This could include tie-dye boxes or iron-on motifs.  26. Bachelor/bachelorette party sets Tap into demand for themed or matching t-shirts for bachelor and bachelorette parties, with your dropshipping idea. These are often humorous, including witty slogans or images.  27. UV reactive t-shirts UV-reactive T-shirts are clothing items designed to react to ultraviolet (UV) light by changing color or glowing in the dark. The fabric typically contains special pigments or dyes sensitive to UV radiation. When exposed to UV light, such as sunlight or black light, these pigments undergo a chemical reaction that causes the T-shirt to change color or emit light. 28. Glow-in-the-dark tees Glow-in-the-dark T-shirts are designed to emit light in the dark after being exposed to light sources. These shirts contain special phosphorescent or photoluminescent pigments that absorb light energy and then release it slowly in the form of visible light.  29. AI-inspired tees These shirts explore AI concepts, from fun robot graphics to clever coding jokes or neural network designs. They're perfect for programmers, tech fans or anyone who wants to show off their love for AI. Think soft cotton or tri-blends for comfort with bold or neon accents to make the designs pop. Detailed prints shine with direct-to-garment or sublimation methods and unisex sizing keeps it easy for everyone. 30. Sustainable statement shirts Eco-friendly shirts that talk the talk and walk the walk. Made from organic cotton, bamboo or recycled fabrics, they feature climate slogans, nature-inspired graphics or minimalist eco messages. Customers who care about the planet will love them. Use water-based inks for printing, stick to earthy tones or muted shades and include tags that highlight the sustainable fabrics. Offering inclusive sizing ensures everyone who wants to wear the message can. Learn more: How to start a website Why consider t-shirt dropshipping? Starting a t-shirt business  can be a profitable dropshipping idea  because as items of clothing go they're versatile, easy to customize and essentially never go out of style. Along with the rise of online shopping and eCommerce, demand for personalized and fun t-shirts has grown. This means that the potential for t-shirt dropshipping and clothing dropshipping  is even greater.  Learn more: How to start a print on demand business How to sell print-on-demand t-shirts? Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 5 top t-shirt dropshipping suppliers Here are four major dropshipping suppliers that can help you get started with your t-shirt business. 01. Modalyst Modalyst specializes in connecting online stores with suppliers who offer a wide range of high-quality products. For t-shirt dropshipping, they provide a curated list of suppliers known for their quality prints and reliable shipping. They also integrate seamlessly with Wix stores , for example, to make the process even easier.  02. Spocket Spocket  connects you with top suppliers from the US and Europe, providing high-quality t-shirt options and fast shipping times—key elements for a successful dropshipping business. With a wide range of customizable products, Spocket ensures that your t-shirt dropshipping business can offer unique, premium items. Integrating seamlessly with Wix , Spocket helps automate fulfillment and inventory management, making your dropshipping process smooth and efficient. 03. Printify This platform offers a vast array of customizable products, including t-shirts. Printify allows you to create custom designs and prints them on demand when an order is placed. They also have the advantage of a network of print providers worldwide, which means faster shipping times. Plus, there are no upfront costs to get started. Their offering also integrates easily with Wix .  04. Printful Printful also offers on-demand printing services. They stand out with their eco-friendly options and high-quality printing techniques. They also offer warehousing and fulfillment services and branding resources, such as custom labels. Consider making a website with Wix, then integrate it with Printful  to sell t-shirts.  05. AliExpress A popular choice for many drop shippers, AliExpress is a huge China-based marketplace that connects you with a multitude of suppliers offering various t-shirt products. It means access to a vast range of suppliers and products at competitive prices. Dropship with Wix and AliExpress .  Learn more: How to start a business How to start an online store How to make an eCommerce website How to get started dropshipping t-shirts Starting a t-shirt dropshipping business can be an exciting venture. Here are a few essential steps to help you launch your online store: Decide on the type of t-shirts you want to sell. Consider your own interests and market demand.  Based on your niche, choose a supplier that fits your business needs. Develop unique designs that will appeal to your target audience. If you're not a designer, consider hiring a freelancer. Choose an eCommerce platform  like Wix and start creating your eCommerce website. Create product images and add them to your store. Determine pricing by taking into account costs, competition and profit margins . Use marketing strategies  such as social media, content marketing and paid advertising to attract customers to your store. When you receive orders, process them through your supplier's platform. They will handle printing and shipping logistics , you then need to focus on your customer service, especially in terms of shipping times and return policies.  Key t-shirt dropshipping features to consider When venturing into t-shirt dropshipping, several key features should be considered to ensure a successful and efficient operation. These features contribute to the overall customer experience, operational efficiency and the scalability of your dropshipping business. Here are some key t-shirt dropshipping features to consider: Variety of designs: Choose a dropshipping supplier that offers a diverse range of t-shirt designs, styles, colors and sizes. Having a broad selection allows you to cater to different tastes and preferences. Quality of printing and materials: Ensure that the dropshipping supplier maintains high-quality standards for printing and materials. The durability and comfort of the T-shirts contribute to customer satisfaction and repeat business. Customization options: Look for suppliers that provide customization options, allowing customers to personalize t-shirts with their designs, text or images. This feature adds value and uniqueness to your offerings. Responsive and reliable supplier: Partner with a dropshipping supplier that is responsive to inquiries and reliable in terms of order fulfillment and shipping. Timely and transparent communication is crucial for customer satisfaction. Scalability and inventory management: Choose a dropshipping platform that can accommodate the scalability of your business. Efficient inventory management ensures that popular designs are consistently available. Competitive pricing: Evaluate the pricing structure of the dropshipping supplier to ensure competitive rates. Additionally, consider the profit margins available for your business to thrive. Fast and reliable shipping: Customer satisfaction is closely tied to shipping speed. Partner with suppliers that offer fast and reliable shipping options to enhance the overall buying experience. Dropshipping t-shirt products and suppliers FAQ Can I dropship t-shirts without any design experience?  Yes, you can. Some online tools and resources can help you create designs, or you can hire a freelance designer. How do I choose the best supplier for my t-shirt dropshipping business? Consider factors like product quality, shipping times, costs and whether they offer services that match your business model. Is it necessary to order samples before selling? It's highly recommended to order samples. This way, you can assess the quality of the products and printing firsthand. How do I handle returns or exchanges in a dropshipping model? Set up a clear return policy in coordination with your supplier. Some suppliers may handle returns for you, while others will require you to manage them. How much capital do I need to start a t-shirt dropshipping business? The initial investment is relatively low since there's no need for inventory. However, you'll need funds for setting up your website, design creation and marketing efforts. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping

Every successful eCommerce website needs easy, secure ways for customers to pay. With Wix, you can accept online payments using  80+ trusted payment gateways worldwide . You can rest assured that transactions happen safely under your watch, and that your customers have multiple ways to pay for purchases on your site. Follow this guide to learn how to accept secure online payments on Wix.  Need a secure platform for getting your business online? Build an eCommerce website  with Wix.  How to accept online payments with Wix  Find the right online payment gateway Set up Wix Payments Accept in-person payments Manage your payments 01. Find the right online payment gateway To facilitate any transaction online, you need to connect at least one payment gateway  to your website. But before we dive in, make sure you know the difference between payment gateway and methods: Payment gateways (a.k.a. “payment service provider” or “payment processor”) are the pieces of tech that transfer payment information between your buyer and your business. They are responsible for securely transmitting payment data (like credit card details) to your bank account so you can get paid. Payment methods  (a.k.a. “payment options”) are the way your customers pay for your products or services. There’s a variety of payment methods out there, including cash, debit/credit cards, digital wallets (like Apple Pay, PayPal and Google Pay), bank transfers, local payment methods and more. Keep in mind that available payment methods depend on your location and payment provider. When  choosing a payment gateway , consider the payment methods they support. In many cases, a payment gateway supports more than one payment method—and it’s generally considered best practice to give customers multiple payment options at checkout.  Payment gateways vary by location and support different business types. The following are some of the most popular  online payment solutions  available on Wix for U.S.-based  small business owners : Wix Payments : Wix Payments is our own payment provider and the most efficient way to accept payments on Wix. You can accept online payments without setting up a third-party platform and manage your entire business—payments, inventory and much more—right from your Wix dashboard. Wix merchants in the U.S. and Canada can also  sell online  and in person using Wix Point of Sale  (POS). PayPal : PayPal is a digital wallet that accesses money from a debit or credit card. In the U.S. and other select countries, customers can opt into PayPal’s buy now, pay later program. U.S. customers can also access their Venmo accounts during a mobile PayPal checkout.  Stripe :  Stripe supports over 135 currencies, making it a popular choice if you’re appealing to a global customer base. Like the other payment providers mentioned in this list, you can offer a wide range of payment options through Stripe.  Square :  Square supports both in-person payments (via its POS, mobile app or tap-to-pay tech) and online transactions. Square’s omnichannel capabilities, as well as its flat-free pricing structure (among other benefits), are some of the top reasons why sellers gravitate towards this platform.  Buy Now, Pay Later (BNPL) solutions: Popular BNPL solutions like Affirm, Afterpay, Klarna, Clearpay and Sezzle allow you to get paid in full while letting your customers split their costs into affordable payments over time.  Altogether, Wix supports 80+ third-party payment providers so this list only scratches the surface. It’s worth noting that many users find it most convenient to start with Wix Payments, then enable other providers as needed.  Before integrating any gateway, review its terms and conditions in depth. Take note of anything that can impact your business and profit, including the setup process, transaction fees, supported products/services and information required to verify your account. 02. Set up Wix Payments Streamline your business with our proprietary payment solution,  Wix Payments . Accept debit/credit cards and other popular payment methods, like Apple/Google Pay, Affirm, Afterpay, Klarna and tap to pay. Wix Payments additionally lets you manage everything in one place—from online and in-person payments to orders, bookings, events, services, classes, subscriptions and more.  To create your Wix Payments account , follow these steps: Check that your product and service is supported. Make sure that Wix Payments is available in your region and that you’re not selling any  prohibited products or services .  Connect Wix Payments.  Follow Wix Payments checklist  and navigate to “Getting Paid” then “Connect & Setup” in your site dashboard. Hit “Connect Payment Method” to select “Accept Credit/Debit Cards with Wix.” Choose your payment methods. From the list that pops up, click on the payment methods you want to offer your customers. Complete account setup. If you’re not already subscribed to a paid plan that supports online payments, you’ll have to upgrade your plan to complete setup and receive payments. Upgrade your site, then go to “Settings” > “Accept Payments.” Fill in your business and bank account info to set up your account. Accept payments instantly.  Note: you can start taking online payments from customers as soon as you connect Wix Payments, but you’ll need to complete account setup to get paid (i.e., receive payouts). Get paid. Once you’ve submitted your information and gotten approved, you’re good to go. Your money can now be sent directly to your bank account. 03. Accept in-person payments If you own a physical storefront or play to sell on the go, make sure you have a payment system set up.  You can choose to install hardware—such as a stationary register or dashboard card reader that connects to your laptop—in your store and/or use a wireless option—like a mobile card reader or app—for on-the-go sales.  Wix supports all of these options with solutions for:  Point of sale (POS):  Sell online and in person with  Wix POS . Manage your multichannel inventory, sales, orders, payments, payouts, customer profiles, analytics and more. You can also integrate Square and SumUp POS with Wix.  Manual payments:  Allow customers to make a purchase on your site and pay in person with cash. Simply  connect manual payments  at checkout and add instructions so your customers know how to pay you offline. Pay via a link:  If a customer prefers to pay securely via your site, send them a branded invoice with how much they need to pay. Wix Invoices  lets you include direct links to products for faster checkout. Related reading: How much does a POS system cost? 04. Manage your payments We’ll venture a guess and say that when it comes to payment management, most businesses are well past manual spreadsheets. Simplify how you manage your business even more with Wix’s all-in-one dashboard. You’ll be able to review every purchase made on your site, regardless of the payment provider or method. Plus, you’ll get an overview of your payment activity, including gross income and number of successful payments. For each transaction, you’ll see the date, customer name, products/services purchased, payment method, amount due and payment status. You can download the entire spreadsheet as a CSV file to conveniently manage your business offline. If you choose Wix Payments as your payment gateway when  starting a business , you’ll be able to manage your payments and payouts in one place. You can additionally monitor and handle refunds and chargebacks from the same spot. Refund your customers directly from your dashboard, and track and dispute your chargebacks with our built-in tool. Different types of online payment methods Online payment methods offer convenience, security and efficiency. There are various ways that customers choose to pay online, including:  Credit cards : Credit cards are one of the most widely accepted online payment methods, allowing customers to make purchases using their credit line. Credit card transactions offer protection against payment fraud, meant to safeguard both businesses and cardholders. Debit cards:  Debit cards are linked to a customer's bank account, enabling them to make purchases directly from their available funds. Debit card transactions are processed immediately and thereby reduce the risk of fraud compared to credit cards. Electronic wallets (e-wallets):  E-wallets, such as PayPal, Venmo, Google Pay and Apple Pay, provide a secure platform for storing and transferring funds. Customers can link their bank accounts or credit cards to their e-wallets to make online payments. Mobile payments: Mobile payment solutions like Google Pay and Apple Pay let customers pay for purchases using their smartphones. These methods utilize near-field communication (NFC) technology for tap-to-pay and contactless payments. Automatic clearing house (ACH) payments: ACH payments are electronic bank-to-bank transfers processed through the ACH network in the U.S. They are typically used for subscription payments, large transactions or recurring billing because of their lower transaction fees and secure processing. Bank transfers:  Bank transfers involve transferring funds directly from a customer's bank account to a merchant's account. This method is often used for larger transactions or when other payment options are unavailable; while usually faster than ACH payments, bank transfers tend to be more expensive. Buy now, pay later (BNPL):  BNPL services allow customers to make purchases and spread out the payments over time. This method is gaining popularity due to its flexibility and affordability. Cryptocurrencies: Cryptocurrencies, like Bitcoin and Ethereum, are emerging as an alternative online payment method. While still in their early stages of adoption, cryptocurrencies offer decentralized and secure transactions. Selling in person too?  Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Why online payments are a must for modern businesses: 8 core benefits  Taking payments online comes with a lot of perks. Some benefits may be more obvious than others—but as food for thought, here are some perks you should remain mindful of:  Convenience for customers : Online payments let your customers make purchases from anywhere, anytime using their preferred devices, eliminating the need to carry cash or visit physical stores. Flexibility and scalability:  By accommodating various payment methods—including credit cards, debit cards, e-wallets and mobile payments—your business can cater to more customer preferences, plus potentially gain a competitive edge.  Faster payment processing:  You can receive payments almost instantaneously through online transactions. This, in turn, can accelerate cash flow and streamline administrative tasks. Reduced costs: You no longer have to handle physical cash, checks or credit cards, saving your business money on processing fees, bank charges and fraud prevention costs.  Enhanced security:  Reputable online payment gateways, such as Wix Payments, employ advanced security measures to protect both your business’s and your customers' financial information. These measures include data encryption, fraud detection and tokenization, which protects sensitive data from unauthorized access. Global reach: Accepting online payments opens you up to a global customer base. To state the obvious, this can boost your sales, revenue and market share. Valuable customer data: Online payment transactions can give you insight into your customers’ purchasing patterns, preferences and demographic information. This data can be used to tailor your marketing campaigns and engage customers more intelligently.  Real-time sales tracking: Track sales in real time and make more immediate and informed decisions around inventory management, staffing and marketing strategies.

Get started with Dropshipping  today → Building a successful online business is a journey ripe with both challenges and rewards. From the initial step of building an eCommerce website  to everything that goes into managing and scaling your business, the ‘to-do’ list for entrepreneurs can feel endless.  Among these tasks, establishing easy and secure payment methods for your customers stands out as essential—at the end of the day, your business relies on it. And, let’s be honest: getting yourself paid is one of the fun parts of running a business.  However, navigating the world of eCommerce  payment processing can be complex and overwhelming, especially if you're new to the game. In this guide we’ve put together the essential information you need to help you make informed decisions when  starting a business online , as well as a list of the best  online payment solutions to optimize your payment setup for success. Read also: Discount payment strategies What is eCommerce payment processing? Ecommerce payment processing is the system that enables your online store website  to accept and manage payments. It involves the secure transmission of payment data between customers, merchants and payment service providers. There are many steps that occur behind the scenes as a part of payment processing on an  eCommerce website . When a customer makes a purchase from your site, the process begins when they select the payment method they’d like to use.  Want to expand your business and reach new customers online? Check out our guide on the Wix blog: What is an eCommerce Website . Common eCommerce payment methods We’ll start here by taking a look at common payment methods for eCommerce businesses. Credit and debit cards Credit and debit cards remain the most popular payment option for online purchases. When customers buy from your store, your payment processor contacts the card issuer (ex: Visa, Mastercard or American Express) for authorization. The funds are transferred to your bank account when they’ve been approved.  Mobile payments  Mobile payments describe any kind of payment made from a mobile device. As online shopping moves increasingly towards a mobile-first market, payments made from smartphones continue to grow in popularity. Mobile payments include payments made through digital wallets such as Apple Pay and Samsung Pay, peer-to-peer payments through apps like Zelle and Venmo, SMS payments and payments completed by credit card on a mobile browser.  Point of sale  Point-of-sale systems (POS) allow you to accept payments in person. Even if your business is online first, you may use a POS system if you sell services or events over the phone, at pop-up events or to charge for products that are not listed on your online catalog. Like all payment processing options there is a range in POS system costs , as well as their capacity to integrate with your business. Some point-of-sale systems, like Wix POS, can be connected to your online store so you can manage all of your sales and inventory from one, unified place.    Alternative payment methods Digital wallets store credit or debit card information on phones, computers and compatible devices like smartwatches. Digital wallets like PayPal, Apple Pay and Google Pay enable purchases with the press of a button and can be used for both online and offline payments. Because customers have already input their payment information, using a digital wallet offers customers a trusted, expedited purchase experience.  Buy now pay later Buy now, pay later (BNPL) options offer your customers the ability to split the cost of their purchase into affordable payments over time, while you get paid in full at the time of purchase. Popular BNPL solutions include Affirm, Afterpay, Sezzle and more. Bank transfers Bank transfers, or Automated Clearing House (ACH) payments, allow customers to transfer funds directly from their bank account to your business account using online banking services. Bank transfers are often used for B2B transactions and offer a secure and reliable way for merchants to receive payments without the need for intermediaries.  Digital currencies  Digital currencies, or Cryptocurrencies, can be used as an alternative payment method to traditional tender. These digital assets can be securely stored in a physical device called a hardware wallet or in a hot wallet, which is an online storage service that enables easier accessibility and trading. Platforms like BitPay facilitate the acceptance of digital currencies for your goods and services. Once you receive the digital currency, you can choose to keep it within their platform or convert its value into the currency of your choice and have it transferred to your merchant account. The components of eCommerce payment processing There are three essential components to eCommerce payment processing: Payment gateways Payment gateways are couriers that securely transfer payment information received on your eCommerce site through to your payment processor’s system.  Payment processors  Payment processors facilitate the authorization, processing and settlement of online payments. They work with your customer’s bank or credit card issuer to verify and authorize payments and then settle those payments into your merchant account.  Merchant accounts A merchant account is a business bank account in which you can accept payments  electronically from your customers.  How does eCommerce payment processing work? 01. Customer selects payment method During the checkout process, your customer chooses their preferred payment method from the available options provided in your store. 02. Payment collection and transmission The payment gateway securely collects your customer's payment information and sends it to the payment processor. 03. Funds verification Your payment processor verifies that your customer has sufficient funds available to complete the purchase. 04. Issuing bank authorization Your customer's bank receives the payment request and either approves or declines the transaction based on your customer's account status and available credit. 05. Transaction result notification The payment processor communicates if the transaction is approved or denied to your payment gateway, which is then displayed to your customer on your business website. 06. Funds transfer If the transaction is approved, the payment processor transfers the funds to your merchant account, completing the payment process. Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Main eCommerce payment processing methods Wix Payments  Wix’s payment solution allows you to accept debit/credit cards, Apple Pay, Tap to Pay on Android, Google Pay and other popular payment methods from your customers. Because Wix Payments is an integrated solution, you can manage all of your payments and payment-related needs from the same dashboard as you run the rest of your online business operations .  Pro-tip: Looking for more information on Wix Payments? Check out our complete guide on Wix payment processing . Square Square is a popular payment processor that broke into the market with their signature white credit card readers that can be attached to a smartphone or tablet. Square now includes a suite of tools that enable you to process both offline and online payments, sync inventory , manage payroll, track employee time and more.  Square is known for its user-friendly interface and for charging competitive per-transaction rates.  Stripe Stripe offers a fast, secure payment solution for online businesses that can process online, offline, one-time and recurring payments. Stripe supports many popular payment methods, including Google Pay, Apple Pay and Masterpass. Stripe’s suite of integrated products includes global payment options, financial management features and banking-as-a-service tools. Stripe’s API-based solution allows for extensive customization, but may require more technical knowledge than other payment processors during setup.   PayPal PayPal is one of the original players in the online payments space and continues to be a force in the eCommerce global marketplace. PayPal is both a payment processor (where customers can pay using a variety of methods stored in their digital wallet) and a personal payments platform where customers store or send money. Amazon Pay Amazon pay allows Amazon Prime customers to make purchases online using the payment and shipping information already stored in their Amazon account. For online merchants, Amazon Pay essentially outsources your check-out and payment processing. Amazon is a trusted global brand with an enormous customer base; offering Amazon Pay to your customers allows them to use a payment platform that they are familiar with which may smooth the path to purchase.  Google Pay Google Pay is a digital wallet that lets customers pay in stores with tap-to-pay function and online with pre-saved credit card, billing and shipping information. When customers select the Google Pay option, they can toggle between their saved credit cards and billing addresses. Like Amazon Pay, Google Pay is a popular choice for eCommerce payment processing that allows you as a merchant to leverage Google’s large customer base and trusted reputation. Klarna Klarna is a buy now, pay later (BNPL) solution that offers financing options to your customers while paying you in full at the time of purchase. Offering BNPL payment options can help incentivize purchases, especially if you sell high ticket items. Klarna stands out in the BNPL space because of its flexible payment terms, offering the ability for users to pay in equal, interest-free installments or in custom amounts within 30 days.  Bitpay Bitpay is a Bitcoin payment gateway that equips merchants to accept payments in Bitcoin. Bitpay accepts Bitcoin payments from users and then exchanges the value of the Bitcoin into any of the 38 currencies they support. The funds are then deposited into your merchant account.   Tips to choose your eCommerce payment processor Choosing the right eCommerce payment processor is important for customer satisfaction, and ultimately to the success of your business. With all the payment processing options on the market, you’ll want to spend some time researching which option suits the needs of your business. Here are some tips to help you compare options and find the best eCommerce payment processor for your online store:  Maintain proper security measures Computer security  should be a top priority when building a website  and evaluating payment processor options. In order to ensure your eCommerce site is safe to receive and transmit sensitive information, you’ll need an SSL , or secure sockets layer. Some hosting website  services, like Wix, include built-in SSL as part of their setup. It’s definitely something to keep in mind when you're exploring how to build a website . Further, any payment processor you choose should be PCI-compliant. PCI (Payment Card Industry Data Security Standard) is a set of standards designed to assess and maintain website security  measures. Both SSL and PCI compliance serve to protect both your customers and your business from payment fraud .  Explore globally accepted payment methods When selecting a payment processor, opt for one that supports a wide range of payment types. In addition to accepting debit and credit card payments, it's important to consider the preferred payment methods of your target audience, which can vary by country. To incentivize customers to complete their purchases, especially as you expand globally, enable popular options like Digital Wallets, Mobile Payments, ACH and more. Additionally, ensure that your chosen payment processor can calculate and apply the appropriate tariffs  and sales tax  based on the customer's location and applicable regulations. Confirm payment tokenization services for recurring payments Tokenization is a way to keep online payment info secure. When your customers make a purchase, their sensitive data gets replaced with a unique token ID, which helps protect against data theft. The same token ID can be used for recurring payments, which results in a faster checkout process for customers making repeat or recurrent purchases. Tokenization is a win-win—you can offer customers the convenience of express checkout while keeping data safer and secure.  Look for third-party app integrations Not all payment processors are built the same. While most payment processors accept a variety of payment methods you may want to offer additional options based on your business needs and the needs of your customers. Not offering your customers their preferred payment method has an opportunity cost  of potential missed sales. This is where third-party app integrations become important. By selecting a payment processor that integrates with third-party apps, you can expand the range of payment methods you accept, providing your customers with a broader choice and a more convenient shopping experience. These integrations can also help streamline your operations by automatically syncing payment data with your other business tools, such as accounting software or inventory management systems.  Check maintenance fees Payment processing isn’t free. As you compare different processing options, compare their fee structures:  interchange fees, assessment costs, monthly fees and other expenses should all factor into your cost accounting . Choose a payments partner that doesn't take a large cut out of your sales and offers a pricing model that aligns with your business needs. This may involve a flat fee plus a percentage for each transaction, a flat monthly rate or pre-negotiated transaction fees through your eCommerce platform. Ecommerce payment processing FAQ How do I choose the right payment processor for my eCommerce business? When choosing a payment processor for your eCommerce business, consider factors such as transaction fees, security features, ease of integration, customer support and compatibility with your eCommerce platform. What are the typical costs associated with payment processing? Typical costs you may encounter include transaction fees (usually a percentage of the sale plus a fixed fee), setup fees, monthly or annual fees and chargeback fees. Keep in mind that rates vary depending on the payment processor and your business type. Do all businesses qualify for a merchant account for online transactions? Not all businesses automatically qualify for a merchant account. Factors such as your business type, processing history, credit score and perceived risk can influence whether your business is approved. Which payment gateways are recommended for eCommerce websites? Popular payment gateways for your eCommerce website include PayPal, Stripe, Authorize.net , Square and Braintree. The best choice for you depends on your specific business needs and the features offered by each gateway. How does tokenization enhance payment security in eCommerce transactions? Tokenization enhances payment security by replacing your sensitive payment data with a unique, randomly generated token. This token is used for your subsequent transactions, keeping your actual payment information secure and reducing the risk of data breaches.

When starting your business , it’s crucial to choose an online payment solution that’s secure, user-friendly and reliable. Imagine, for a moment, that you’ve attracted a brand new customer to your website. After shopping, your customer heads to the checkout page with a few items in their cart. But they hesitate because your site only accepts Visa or Mastercard. This triggers other questions. Is your online payment processing secure? Can you be trusted with their credit card information? It might sound improbable, but it happens. And as a business owner, it’s essential to remember that the checkout process has the power to make or break a sale. In this article, we’ll run through some of the best payment solutions out there today. We’ll cover the expectations customers have during the final stages of ordering and how to build a checkout experience that puts your eCommerce customers at ease. Learn more: What's the best way to start an online store? What is a payment gateway? A payment gateway is a service that collects, authorizes and securely sends your customer’s payment information to the bank for processing. Think of it as your virtual cash register. Why is choosing the right payment solution important? There's plenty of evidence to say that the more flexible and streamlined your checkout process is, the more likely it is for your customers to follow through with their purchases. According to Baymard Institute , nearly 70% of online shoppers routinely abandon their carts during checkout. When asked why: 24% said that they didn’t want to create an account 18% said that they didn’t trust sharing their credit card information with the store 17% said that the checkout process was too complex 9% said that the payment methods offered were insufficient For sellers, this means a few things. For one, simplicity is key. Keep your checkout pages clean and straightforward, minimizing the number of steps it takes to complete a transaction. Secondly, offer a variety of payment options. While some customers may choose to pay with credit cards, others may prefer to use a digital wallet like PayPal. Lastly, regularly audit and analyze your checkout process. Customer expectations are constantly evolving—and aside from deciding how  to pay, your customers may have high expectations around security, pickup options, and the overall user experience.   Pro tip: Choosing the right eCommerce platform can save you from a lot of heartache. Platforms like Wix already offer the highest level of PCI compliance , plus have native solutions (like Wix Payments) that allow you to accept secure online payments  in various ways without having to hop between different channels. Top 5 online payment methods you need at checkout To start accepting online payments, you have to install at least one payment gateway on your site. This could mean activating Wix Payments, or choosing from more than 80 third-party payment gateways  that integrate with Wix.   In any case, you’ll want to empower customers to select their preferred way to pay. At minimum, make sure to support these popular payment methods: Credit and debit cards Digital wallets Buy now, pay later (BNPL) solutions 01. Credit and debit cards Card payments are the bread and butter of every eCommerce business . While dozens of payment gateways allow you to accept good-ole credit cards online, no two providers are exactly the same. Some may charge higher processing fees. Others may not support the credit cards that your customers prefer. And payout periods, supported transaction types, and other factors vary from company to company. Below is a breakdown of some of the most popular providers to consider.   Wix Payments Wix Payments  offers one of the easiest ways to accept debit and credit card payments online , especially if you manage your store on Wix. By eliminating the need for external eCommerce payment processors , Wix Payments ensures that your customers enjoy seamless checkout. They can shop and pay as they wish—without being redirected to another site. You can additionally use your Wix dashboard to manage all payments, sales, refunds, and payouts. Quickly   respond to  chargebacks  with Wix’s built-in dispute tool, or unify your in-person transactions with your online orders using Wix Point of Sale (POS) .   Wix Payments merchant fees: Credit/debit cards: 2.9% of transaction amount + $0.30 (USA and Canada) ApplePay: 2.9% of transaction amount + $0.30 (USA and Canada) Wix Payments POS: 2.6% of transaction amount No monthly fees for Payments or POS Retail Lite plan Processing fees vary by region. Learn more . Key benefits: All-in-one business solution with an integrated payment dashboard Supports various transaction types: credit/debit cards, POS, manual card entries, Apple Pay, online bank transfers, and more Accepts payment in various currencies Mobile-friendly payment interface Advanced online encryption and fraud detection   Stripe   Like Wix Payments, Stripe is able to process one-time and recurring payments. It offers its own suite of integrated products, including global payment options, financial management features, and banking-as-a-service tools.   Stripe currently accepts payments in more than 135 currencies. It also supports in-person checkout via Stripe Terminal, which includes hardware for handheld and/or countertop use.   Stripe merchant fees: Credit cards and digital wallets: 2.9% processing fee + $0.30 Digital wallets: 2.9% + $0.30 BNPL options: starting at 5.99% + $0.30 International payment methods: starting at $0.80 Stripe Terminal: 2.7% + $0.05 No monthly fees Additional fees apply  for international and manual transactions. Key benefits: Supports various transaction types: credit/debit cards, digital wallets, and BNPL solutions Robust international support (30+ languages, 135+ currencies) Mobile-friendly payment interface Competitive payment processing fees No setup or monthly fees for a standard Stripe Connect account Advanced fraud and chargeback protection Square Many small business owners  enjoy Square—which you can easily connect to your Wix site. Square accepts multiple payment methods, including all major credit cards and digital wallets. You can additionally email customers one-time or recurring invoices, set up subscriptions, and use Square’s POS solution to support your brick-and-mortar business. Fun fact: Not all payment gateways support the sale of alcohol, tobacco or similar products. But Square does.   Square merchant fees: Online payments: 2.9% processing fee + $0.30 Stripe POS: 2.6% + $0.10 Manually entered in-person payments: 3.5% + $0.15 Afterpay (online): 6% + $0.30 No monthly fees Learn more about Square processing fees  and check out our guide on POS system costs . Key benefits: Complete business banking and payment solution with an intuitive dashboard Supports various transaction types: credit/debit cards, digital wallets, and BNPL solutions Mobile-friendly payment interface Competitive payment processing fees No setup or monthly fees for a standard account Free basic card-swipe hardware for Square POS Automatic, business-day balance transfers to your bank Fewer seller restrictions   02. Digital wallets It’s estimated that 60% of people  are now comfortable leaving their homes without their wallets. One major reason why: digital wallets. By allowing customers to store their credit or debit cards on their phones (alongside their computers and other compatible devices), digital wallets have simplified the payment process for both online and offline payments. Customers can now complete a purchase with a tap of a button, bypassing several steps of the normal process. Here are several of the most popular digital wallets to be aware of. (Note: the payment gateways mentioned above are all compatible with one or several of these digital wallets, and/or you may have the option to add standalone buttons to your site, depending on your eCommerce platform.)   Apple Pay Most of us are probably familiar with this one, if only because it’s pre-installed on our iPhones. Apple Pay is now accepted by an estimated 85% of retailers in the U.S. , allowing customers to pay from a variety of devices: their iPhones, Apple Watch, Mac, or iPad. Apple promises several benefits from using its app: safe, encrypted payments; contactless payments; and easy setup. Today, Apple Pay accounts for nearly half (45.5%)  of all in-store digital wallet purchases. Apple Pay merchant fees: No fees for accepting Apple Pay, however, you’ll have to pay the regular transaction fees required by credit card issuers Key benefits: Widely used by customers and merchants alike Built-in privacy and security features Free to offer online or in-person Allows customers to pay via credit/debit card or Apple Cash   Google Pay Google Pay is supported by both iOS and Android devices. It boasts flashy features that some of its competitors lack. For example, consumers can use Google Pay to store gift cards; earn cash-back rewards; and track spending habits by linking their bank accounts, Gmail, and Google Photos together. Similarly, businesses can accept payments, track sales, and earn special rewards using the Google Pay for Business app . Google Pay has reportedly led to a  55% reduction in cart abandonment rate  for one top global retail partner. And 35% of Google Pay users that previously relied on a different payment method now prefer to use Google Pay for repeat purchases, according to a top IR500 retailer interviewed by Google. Google Pay merchant fees: No fees for accepting Google Pay, however, you’ll have to pay the regular transaction fees required by credit card issuers Key benefits: Well-known and trusted by consumers worldwide Fast and secure payment method with built-in fraud protection Lower chargeback volume than standard credit card transactions   PayPal With more than 426 million users worldwide , PayPal is considered one of the most popular digital wallets today. Thanks to widespread brand trust, PayPal converts 28% higher  at checkout when compared to other payment methods. According to the same study, PayPal is associated with a higher Net Promoter Score (NPS)—with PayPal increasing NPS by an average of eight points. You can easily connect PayPal to your Wix store  to offer your customers a variety of payment options. You have the ability to decide whether to show PayPal buttons on your product and/or cart pages. Your customers, in turn, can choose whether to pay via PayPal, PayPal Pay Later, and/or other supported methods. PayPal merchant fees: PayPal Checkout: 3.49% processing fee + fixed fee  ($0.49 for U.S. transactions) No monthly fees Learn more about PayPal’s merchant fees . Key benefits: Well-known and trusted by consumers worldwide Known to increase cart conversion rates and NPS Offers various payment options: PayPal Checkout, Pay Later, and PayPal Credit Supports cryptocurrency payments via its “ Checkout with Crypto ” feature Amazon Pay Amazon Pay references shipping and payment information stored in a shopper’s Amazon account. Any Amazon Pay purchases are protected by the company’s A-to-z Guarantee, which ensures that products are delivered in a timely and responsible manner. Amazon Pay has been linked to higher conversion rates  and order values, as well as a reduction in checkout time. Amazon Pay also supports several payment options, including deferred, split, recurring, and subscription payments. Amazon Pay merchant fees: Web/mobile transactions: 2.9% processing fee + $0.30 authorization fee Cross-border web/mobile transactions: 3.9% + $0.30 No monthly fees Amazon Pay fees  vary by region. Key benefits: Well-known and trusted by consumers worldwide Fast and secure payment method with built-in fraud protection Amazon's A-to-z Guarantee protects Amazon Pay purchases   03. Buy now, pay later (BNPL) solutions Whether you sell higher-ticket or low-ticket items, buy now, pay later (BNPL) has proven to be a welcome addition to most checkout experiences. BNPL services saw “explosive” growth after the COVID-19 pandemic, according to The Washington Post , increasing as much as 200%. Nowadays, fashion and beauty products make up 70% of pay-later transactions, The Washington Post reported. This underscores a shift towards credit-card alternatives, fueled by a growing distrust in traditional banks and credit card providers. For merchants, offering BNPL comes at a higher cost than traditional credit cards. Transaction fees average out to around 6%. However, the long-term benefits may justify the costs; pay-later solutions have been attributed to higher AOVs and repeat purchases from empowered shoppers. When deciding which BNPL services to offer, consider the appeal of each platform. Here’s a roundup of the top BNPL providers and their various benefits. Klarna Known for its customer service and user-friendly app interface, Klarna has amassed more than 150 million active users . The app has been praised for offering more flexible payment terms than other services of its kind. Klarna users can choose to pay in four equal installments (interest-free), or pay in custom amounts within 30 days. No minimum credit score is required to qualify for Klarna financing. Consumer terms of use: APR: 0% Amount due at time of purchase: 25% “Pay later” payments: four installments, due every two weeks “Slice it” payments: up to 36 equal payments, due monthly; or pay in 30 days without interest Late fee: $7 Affirm Ideal for more expensive purchases, Affirm offers loans from $50 to $17,500 and allows customers to space out their monthly payments for up to two years. Alternatively, users can choose Affirm's pay-in-four option to receive interest-free financing. Like Klarna, Affirm provides an app that empowers users to use Affirm anywhere they shop. One big bonus: Affirm does not charge any late fees. Consumer terms of use: APR: 0% for the installment plan, up to 30% for certain loan types Amount due at time of purchase: starts at $0 Pay-in-four payments: four installments, due every two weeks Other financing options: up to 36 equal payments, due monthly; other repayment terms available depending on loan type Late fee: None Afterpay Afterpay is another popular option for larger purchases, with interest-free financing on purchases from $200 to $2,000 (the latter being granted to users with good repayment histories). Afterpay allows consumers to split purchases into four installments, with the first installment due at checkout. Unlike other services, Afterpay does not require a credit check to be approved for financing. Consumer terms of use: APR: 0% Pay-in-four payments: 4 installments, due every 2 weeks Monthly payment option: six- to 12-month interest-based payment options for purchases over $400 Late fee: $8 Ready to integrate an online cart  into your website? PayPal Credit and PayPal Pay Later PayPal offers a couple of flexible payment options. PayPal Credit offers special deferred-interest financing for up to six months on purchases over $99. Minimum monthly payments must be maintained, and the purchase balance must be paid in full within six months to avoid accrued interest. By comparison, PayPal's Pay Later option works similarly to other BNPL installment options by allowing shoppers to split payments into four biweekly installments. Consumer terms of use: APR: 0% PayPal Pay Later: four installments, due every two weeks PayPal Credit: interest-free financing on purchases over $99 if paid in full within six months Late fee: None   Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Tips for selecting an online payment solution At the end of the day, you’ll want to evaluate which payment options are must-haves for your unique audience. From there, crunch the numbers and keep close watch over the impact that your checkout experience has on total sales, AOV, and customer lifetime value. In summary, here are several factors to consider when picking the right payment solutions for your business: Security : As many as 55% of consumers  list security as the most critical aspect of their online shopping experience, while nearly half also wanted security measures more prominently displayed. For the most secure encryption, look for companies that strictly adhere to PCI-compliance standards. Familiarity and reputation : Research your competitors or other sites that are popular among your target market to determine payment methods that they already use and expect. Select a reputable payment gateway to start offering those well-known options. The brand recognition will strengthen your credibility and ease your buyer’s safety concerns during checkout. Integration: How easily does your payment gateway integrate with your eCommerce platform? A fully integrated payment gateway streamlines the checkout process, while a standalone payment gateway can disrupt and slow it down (i.e., require consumers to complete additional security checks or jump to separate payment windows). Flexibility : Select a payment gateway that supports flexible payment options that align with current consumer trends and needs (e.g., following the pandemic, digital wallets and BNPL options surged in popularity). Fees : Does the online payment solution charge additional fees to use their services or to access other security features? The lowest cost isn’t always the best if security is the trade-off. Restrictions : Each payment gateway may have varying restrictions that limit the types of products or services your business can sell. Read the service agreement carefully to ensure your company operates within the provider’s guidelines. Ready to get started with Wix Payments?  Create your online store today. Online payment solutions FAQ What are the different types of online payment solutions? Payment gateways, payment processors, mobile wallets, digital currencies (cryptocurrencies), contactless payments and biometric authentication methods. What's the safest payment platform? All of the main solutions are known for the security. It's not about the safest platform, but the one that best fits your needs. Look for platforms like Wix, PayPal. They prioritize security features like PCI DSS compliance, tokenization and two-factor authentication. Ultimately, choose a platform with strong features but remember to practice good online security habits like using strong passwords and being cautious of phishing attempts. What are interchange fees? Interchange fees are the charges a payment processor pays to a card network, like Visa or Mastercard, for facilitating a credit or debit card transaction. Think of it as a commission for processing the payment. These fees are usually passed on to merchants, often in the form of a percentage of the transaction amount. What is a merchant account? A merchant account is a bank account specifically for businesses that accept credit and debit card payments. It allows merchants to process transactions and receive funds directly from card networks. Think of it as a gateway connecting your business to the world of card payments. What is a payment gateway? A payment gateway is the technology that sits between your website or point-of-sale system and the payment processor. It securely transmits customer payment information, processes transactions and provides you with the status of the payment. Think of it as the middleman that makes online payments happen.

Wix Payments is a comprehensive, integrated payment processing solution designed to simplify how businesses accept and manage payments online and in-person. As the native payment processor for the Wix website builder , it allows merchants to streamline their financial operations (to sell online ) while providing their customers with a range of flexible, secure payment options. Learn more: How to make an eCommerce website Wix Payments: an in-depth look Wix Payments offers merchants a centralized dashboard to manage all their transaction types, including product orders and subscriptions, service bookings and event tickets. This means not having to navigate multiple platforms or reconcile data from various sources, saving business owners valuable time. Its also much simpler to manage. Multiple payment types Consumers today demand flexibility in how they pay, Wix Payments delivers by supporting (according to location): Major credit and debit cards (Visa, Mastercard, American Express, Discover) Digital wallets (Apple Pay, Google Pay) PayPal and Venmo Buy Now Pay Later options (Affirm, Afterpay, Klarna, PayPal Pay Later) Tap to Pay functionality for mobile devices This variety helps reduce cart abandonment rates by giving customers a choice of preferred payment methods, leading often to higher conversion rates and sales. Seamless checkout process Because the checkout experience significantly impacts conversion rates Wix Payments allows merchants to build a seamless checkout experience that keeps customers within their online store rather than redirecting them to third-party payment providers. This continuity maintains trust and reduces friction points that could cause potential customers to abandon their purchases. Learn more: How to start an online store Simplified financial operations Efficient operations is a key benefit of Wix Payments. The platform achieves this by streamlining: Transaction processing and reconciliation Payout management (typically within 1-3 business days) Chargeback handling and dispute resolution Fraud protection through AI and rule-based systems The integration of PayPal directly into Wix Payments allows U.S. merchants to manage PayPal transactions alongside other payment types, further simplifying back-office operations and providing clearer cash flow visibility. Omnichannel sales support With Wix Point of Sale (POS) integration , businesses can create a unified ecommerce experience across online and offline channels. This omnichannel approach delivers: Synchronized inventory management Consistent customer records Consolidated sales analytics Seamless returns processing regardless of purchase channel The system automatically updates inventory levels and customer data across all sales channels, preventing overselling and improving customer service. Selling in person too?  Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Built-in security and compliance Wix Payments prioritizes security for merchants and their buyers with: PCI-DSS compliance HTTPS/TLS encryption for all transactions Advanced fraud detection tools Secure data storage These measures not only protect businesses and their customers but also help merchants avoid the complex compliance requirements they would otherwise need to manage independently. Transparent pricing Wix Payments offers straightforward pricing, typically charging: 2.9% + $0.30 per transaction for online payments in the U.S. No setup or monthly fees for merchants on Wix Core plans or higher Competitive rates for in-person transactions via Wix POS This transparent fee structure helps businesses accurately forecast costs and eliminates unpleasant surprises from hidden fees. Global availability Wix Payments is currently available in approximately 15 countries (primarily in North America and Europe) and Wix itself supports over 80 third-party payment gateways to facilitate global commerce. This allows merchants to: Accept payments in multiple currencies Choose region-specific payment methods like Giropay (Germany), iDEAL (Netherlands) or Pix (Brazil) Expand into international markets even where Wix Payments isn't directly available Business analytics Beyond processing payments, Wix Payments provides valuable analytics and reporting tools that help merchants: Identify top-selling products or services Analyze sales trends and patterns Understand customer purchasing behavior Track revenue across different sales channels These insights enable data-driven decision-making to optimize inventory, marketing strategies and business growth plans.

Getting your app noticed isn’t a simple thing. It’s like the saying, “Just because you build it, doesn’t mean they’ll come.”  And while it’s impossible to predict exactly when and how your app will take off, there are some app store optimization  (ASO) blunders that you’ll want to avoid making. Below are some of the most common ASO mistakes I’ve witnessed in my three years of studying this very topic.   Bear in mind that these aren’t just tips directed at developers. ASO is a type of marketing  that may come in handy for any business owner or professional looking to make their mark online.  So without further ado, let’s dive into the top ASO mistakes.  Create a website  and try out Wix’s app builder  today. 12 common ASO mistakes you might be making Not conducting keyword research Not using keywords in the title, subtitle or description Using the same ASO strategy for iOS and Android Not localizing your app Waiting too long to start working on an ASO strategy Not performing A/B tests Forgetting to optimize your creative assets Neglecting reviews and ratings Failing to monitor your app’s quality Only optimizing once Turning a blind eye to your competitors Not tracking algorithm changes 01. Not conducting keyword research Far too often, I see app creators rely on gut instincts when writing their app titles and descriptions. This leaves a lot of potential traffic on the table; until these creators perform proper keyword research, most don’t realize the types of words that people are actually searching to find apps like theirs. The right keywords can ultimately increase your app’s visibility in the app stores, attract the right audience and increase your conversion rate (from impression to download). Therefore, you’ll want to thoroughly research high-intent and high-traffic keywords that are relevant to your audience. You can use tools like: AppTweak Sensor Tower MobileAction App Radar Asodesk Keep in mind that keyword research can help you prioritize new app feature development, too. You can prioritize features (or even decide on app and feature names) based on popular searches.  02. Not using keywords in the title, subtitle or description Your app title and subtitle are the main fields that both the Apple and Google app store algorithms consider when ranking an app. Using keywords in those fields will increase your app’s ranking potential, and thus your visibility in the app stores.  To maximize your iOS app, make sure to use all the space available for the “keyword list” field since it affects rankings. (Note: The keywords field is hidden from users and only used by app developers to communicate with the algorithm. It’s basically a place to add the keyword that you're targeting.)   To maximize your app’s rankings on Android, use your keywords in the long description. While you can add a long description on both Android and IOS, only Android uses this field for ranking. Some other best practices to keep in mind: Add the primary keyword at the beginning of your description. Avoid keyword stuffing , and use your description to clearly explain what your app does and why people need it. It may be a good idea to share your support info and subscription prices in the description so that users have all the information they need upfront.  03. Using the same ASO strategy for iOS and Android Using the same keywords and placing them in the same way on iOS and Android is an avoidable ASO mistake that, if left untreated, will likely hurt your app’s performance. The algorithms are different from one another, and you can’t assume that what works for one of them will also work for the other. First, you’ll notice that some keyword fields are different between iOS and Android—i.e., iOS asks for a keyword list, while Android does not. Android uses tags, while iOS does not. Second, some shared fields don’t have the same character limit. You have 30 characters for the iOS subtitle, and 80 for the Android one. In addition, there are differences in the way you optimize for each app store. For example, you’ll want to avoid repeating keywords across your title, subtitle and description on iOS, but you’ll benefit from repeating important keywords on Android. On Android, you have the option of adding tags  as well (whereas on iOS, you do not). You can choose up to five tags, which will help boost your organic visibility in the Google Play Store.  04. Not localizing your app If your app is available in different countries and languages, you must localize your app store page. This doesn’t mean just using Google Translate to convert your app store assets to other languages.  Conduct thorough market research for each region. Consider local marketing  strategies. Hire native content writers and designers who understand the unique qualities of the local culture (including the language, humor and values of the area) and can adapt your content appropriately. For example, they may be able to add local slang in your app description or local symbols in your app’s screenshots. Run your business from anywhere with the Wix app . 05. Waiting too long to start working on an ASO strategy An app should have an ASO strategy from day one. The Apple App Store artificially ranks your app for the first week. In other words, it guesses which keywords are related to your app, then waits to see if people searching for those keywords actually download your app. After that first week, it will correct itself and adjust your rankings. For this reason, using the right keywords from the start can help your app rank higher (and stay ranked) on relevant keywords from the get-go. It can also help to prime the pump by proactively using marketing strategies  to attract users to your app. In particular, mobile marketing  tactics—like driving people to a dedicated landing page or reaching users through SMS—can help you get your first downloads.  06. Not performing A/B tests A/B tests allow you to test different app page assets and make a rational decision. You can identify which version of the tested asset brings more downloads to the app and better understand user behavior.  To set a proper A/B test, think about what you want to test, like your title or app icon. Focus on one change at a time. If you make too many changes, you won't know which change affected the test result. Having said that, the change shouldn’t be too small—otherwise, you might get a tie. Once you pick what you want to test, decide on two variations to compare (i.e., the original version and a hypothesis one). Comparing more than two variations at a time could lead to unclear results, and you will likely need to retest your hypothesis. Test for at least a week. For low-traffic apps, the test will take longer to get enough data for proper analysis.  07. Forgetting to optimize your creative assets Neither app stores give you a lot of space for the app title and subtitle. On top of this, only 2% of users read the app description , which emphasizes the importance of your app page creatives. Your creatives offer a great space to explain further what your app is all about.  For instance, you can show your app’s main features in the screenshots or show the user flow in the preview video. In addition, app page creatives are known as one of the main factors that affect downloads and conversions from impression to download, according to the 2022 ASO ebook  created by several industry leaders.  08. Neglecting reviews and ratings Your app’s rating and reviews have a big impact on conversion rates (from impression to download). Users tend to download apps with a rating of at least four stars, based on my experience. Recent studies  have further shown that 79% of users read app store reviews before downloading an app, and 90% of them take those reviews into consideration before deciding whether to download an app or not.  Having bad reviews will result in a low conversion rate and a low number of app downloads. To combat this, I recommend:  Don't take too long to answer reviews.  It looks bad if it takes you weeks to respond to a review, especially a negative one. Try to answer within a few days. Don't copy and paste the same response to every review.  Try to customize your responses. Thank users  for their feedback. Acknowledge  the user’s struggles, and be empathetic. Answer professionally  and show that you take feedback seriously. Try to find a solution.  If the feedback involves a complex problem, ask the user to contact your support team. Don't forget to leave an email or another way for the user to reach out to you. Inform users  about bug fixes, if possible.  09. Failing to monitor your app’s quality Apple and Google both want users to have the best experience possible when using their app stores and therefore reward reliable, high-quality apps. High-quality apps have a greater chance of earning high rankings and being promoted in different areas of each app store, such as the “More apps like this” and “What’s new” sections. To this end, you need to keep an eye on crashes, uninstall rate, number of active users, etc.  The goal is to maintain high engagement with minimal performance issues. 10. Only optimizing once While there are best practices when it comes to ASO, it still requires a lot of trial and error. That’s why it’s an iterative process, and you can’t expect it to succeed after only one round of optimization. It takes time to learn each algorithm and see how it responds to tweaks to your app page.  According to best practices, each iteration should be given four to six weeks to breathe. This gives the algorithm enough time to pick up on the keywords you’re using, understand how relevant they are and rank your app accordingly. It also gives you enough time to analyze your app’s performance and optimize your app’s textual assets. In addition, working in iterations forces you to constantly monitor important metrics, such as impressions, downloads, conversion, rankings, etc. These metrics provide valuable insights on your app’s performance, and allow you to fix issues on time. 11. Turning a blind eye to your competitors It’s easy to operate in a bubble and believe that your hard work will attract fans. But the reality is that more than a thousand new apps  are launched on both the Google Play and Apple App Store each day.  If you want to be the best in your niche, you must understand who your competitors are and what they’re doing. You can learn a lot from looking at competitors’ app pages—such as which keywords they target, which app features they emphasize, who’s in their targeted audience, etc. Use this information to optimize your own messaging and ASO strategy. 12. Not tracking algorithm changes From time to time, both app stores adjust and update their ranking algorithms. If you don’t track those changes, you may quickly find yourself unranked for your most important keywords—something that is very hard to recover from. You need to monitor these changes and adjust your ASO strategy accordingly to stay visible in the app stores. For instance, if you see that your rankings have suddenly dropped, do some investigation. This could indicate an algorithm change. Additionally, check forums (like this ASO Stack Slack community ) or use an algorithm change detector (like AppTweak) to stay in the know.

You’ve transformed your brilliant idea into a mobile app and tested it thoroughly. But with millions of options available on the Apple App Store and Google Play Store, how will users find yours? When you create a website , search engine optimization helps your site rise to the top of search result listings. There’s a similar concept at play within mobile app stores. By practicing the art of app store optimization, or ASO, your app can reach the right audience and generate mobile brand buzz. Below, we explore everything you need to know about ASO. Complete guide to app store optimization What is app store optimization? Benefits of app store optimization Important ASO factors Optimizing for Google Play Store vs. Apple App Store 5 tips for effective app store optimization What is app store optimization? App store optimization is a mobile marketing technique for improving the visibility and appeal of your app within various app stores. The right mix of textual and creative assets help your app rise to the top of unpaid (otherwise known as “organic”) search results within the store. Carefully optimized content also immediately communicates your app’s value and ease of use, both of which are critical to convincing users to download and try it. ASO is a close cousin to search engine optimization (SEO), which relates to increasing visibility within web search results. Both practices are types of marketing that help your offering stand out in a vast sea of content. There are currently more than seven million apps for iOS and Android, the two main platforms for mobile development, according to Business of Apps. Another similarity: just as users don’t scroll through multiple pages of web search results, the majority of app store visitors don’t scroll, either. Around 60% of visitors won’t look beyond their first impression. However, ASO does have its own tools and best practices that set it apart from SEO. For starters, ASO requires optimization for two major platforms—the Google Play Store and the Apple App Store—whereas SEO focuses on just online search results, primarily through Google. Once a developer changes the app's metadata (the textual asset in the app store), the algorithm begins the process of keyword indexing, and it takes about a month for the rankings to stabilize and reflect the impact of the change. Because of this, the best practice is to adjust and optimize your content roughly every four to six weeks. At the same time, less data is available on overall search volume. So, the ASO process involves a lot of testing and tweaking of your existing content, versus the upfront research capabilities available in SEO. Read more about ASO vs. SEO . Learn more about how to make a web app of your own . Pair your own branded mobile app to your online store or business website . Benefits of app store optimization Given that ASO requires learning a unique set of standards and rules, it may be tempting to put it on the back burner. But if you have an app, its success depends on people finding and using it—so ASO is a must. The benefits of ASO are concretely measurable, and include: Improved organic traffic: Searching the app store outranks every other way users find new apps, so your app needs to show up immediately when they’re searching for relevant keywords. While you could buy paid listings to boost visibility, a prominent spot in organic results is more cost-effective. Ranking well organically also ensures your visibility won’t spike and fall depending on your ad budget; you can count on steady reach and, as time goes by, reliably predict user growth. Higher conversion: Currently, just 3.9%.of users install an app after viewing the listing, according to AppTweak. It’s important not just to be seen, but to reach the users who are seeking what your app offers and are likely to download. Using accurate descriptions and visuals also helps set expectations for the app experience so that users who download your app keep using it. Across most categories, fewer than 5% of downloaded apps are still in use after 30 days. ASO is critical to reducing this dropoff and maintaining a connection with your audience. Increased revenue: Presumably, you created an app because you plan to generate revenue from it—whether by creating a more frictionless shopping experience for retail customers, building a robust customer loyalty program, selling in-app ads, offering in-app purchases or monetizing subscriptions to app content. ASO drives more qualified traffic to your app and helps convince those visitors to download, which in turn generates in-app revenue. If you run ads, ASO increases the likelihood that users following the ad link will go on to download, boosting effectiveness of your paid ad spend. Growth in new markets: According to Business of Apps, the U.S. isn’t the country with the highest app usage. In fact, it’s number three, behind China and India. Mexico comes in at number seven, ahead of all countries in the EU. Given this potential international reach, your app can be among the marketing strategies you deploy to introduce your brand to new markets. Both the Android and iOS app stores enable you to localize your content by territory and language, which should go beyond simply running the text through Google Translate to include adapting visuals and substance to reflect local tastes. Successful ASO in new markets can help you grow new revenue streams and build the global value of your brand. Learn more about the benefits of a mobile app  for your business. Important ASO ranking factors App store algorithms reference specific elements of your app store content to determine its relevance. Your app’s position within organic search results listings is based on how the algorithm interprets your offerings. Fine-tuning the images, video and words you use to describe your app can impact its visibility. While the Google/Android and Apple app stores assign different weights to specific elements, both major app stores pay attention to these broad categories of content. On-app factors These elements are part of the app itself or the content you manage; they’re within your control. They include: Textual fields: These are sections of the app store listing such as the app’s name, short description or subtitle, and keywords. Thoughtful use of descriptors for these fields will give your app the best chance at ranking well. Localization: This is the extent to which you customize your app store listing and the app’s features themselves to accommodate different languages. This not only helps boost visibility in localized app store listings, but can also potentially increase the rate of downloads in targeted regions. Off-app factors Off-app elements aren’t directly within your control in the app store content or within the feature set of the app itself. Although you may be able to indirectly influence some of these factors, they’re ultimately determined by user behaviors. For example, your app’s retention rate may be influenced by the quality of your offering, but in addition, it could be affected by new competition or a change in consumer habits overall. Examples of off-app factors include: Download volume and velocity: The overall usage of your app helps the algorithm determine its popularity. The number of downloads over time indicates whether your app is trending or experiencing a spike in popularity. If an app takes only a week to accumulate as many downloads as others manage in a year, for example, it’s likely to rank higher based on its rapid adoption. Customer reviews: Positive reviews can improve app visibility, while a slew of negative reviews can downgrade your ranking. Uninstall rate: Users who try your app, then decide to uninstall it, affect your app store ranking negatively, whereas strong user retention signals that the app is valuable enough to keep on users’ phones. Engagement: Frequently using an app and making in-app purchases signal that the app is viable for those who’ve downloaded it. Backlinks: For apps listed in the Google Play Store, links from high-quality, authoritative sites to your app suggest that it’s popular enough to earn an endorsement. App crashes: Frequent bugs or app crashes can lead to a high uninstall rate, negative reviews and poor keyword rankings. Make sure you quickly resolve technical issues with your app to prevent this negative impact. Optimizing for Google Play Store vs. Apple App Store According to Business of Apps, Apple and Google together dominate 95% of the app store market outside of China (where Google Play isn’t available). By optimizing your app store content for both platforms, you have an opportunity to reach the majority of app users. Since the two app stores use different methods for ranking and indexing content, however, you’ll need to invest time and effort in learning the ins and outs of each platform. ASO features and terminology The two app stores prioritize different elements of your app store content when determining which results are relevant to users’ search queries. A summary: App store algorithms The algorithms for these two platforms operate completely differently. Below is a brief comparison of the two. Google Play Store Android’s app store exists as part of a larger ecosystem driven by the leading search provider, Google. As such, Google indexes all the text fields of your app store listing and considers keyword density and frequency when determining relevance. You should repeat the most important keyword descriptors for your app throughout your app store content, and use precise terminology. For example, if you want to rank well for the term “portfolio maker,” use those exact words, not “portfolio and blog maker.” When it comes to off-app ranking factors, backlinks to Play Store apps affect the algorithm as they do in web SEO; that is, more authoritative and popular link sources help boost your app store rankings. If you localize your app store listing for other territories, Google Play indexes that content separately. In other words, content you provide in Spanish only helps improve your rankings in Spanish-speaking locales. Google also offers a built-in machine translation function, so users in regions where you opt not to localize your content can see auto-translated content—which may or may not help you rank well. The top three ranking factors for Google Play Store include: Title Short description Long description Apple App Store Apple’s algorithm is arguably less sophisticated than Google’s and relies on the designated keyword field to match your app with relevant searches. Keyword density and semantic context aren’t considered, so you should completely avoid repeating keywords. Precision matters less than in the Google Play Store; the term “portfolio and blog maker” is sufficient if you want to rank well as a “portfolio maker.” Apple doesn’t consider backlinks as a ranking factor. Apple’s platform does enable localized content to affect ranking in multiple locales. If your app marketing ideas include reaching multilingual and multicultural audiences, this crossover capability is especially valuable. AppFollow provides a helpful list of cross-localizations for ASO in the App Store. The top three ranking factors for the Apple App Store include: Name Subtitle Keywords 5 tips for effective app store optimization Effective ASO is a comprehensive practice that goes well beyond choosing the right keyword combinations for your app store content. The functionality of your app, the competitive landscape and your marketing practices can all help your app rise in the rankings and maintain healthy visibility and engagement. Whether you're listing your app on Apple's App Store or Google's, these tips are universal. Learn more: Common ASO mistakes 01. App quality comes first Usage, crashes and uninstall rates all factor into your app store rankings, so test your app thoroughly before launch to ensure it works as advertised. Update your app regularly to repair bugs and respond to user requests for new features. Not only does refreshing your app improve your rankings, but improvements can help garner positive reviews and boost retention. 02. Research keywords extensively Use the tools available to determine which keywords you should use in your app store content. Look up the keyword score within external tools like AppTweak, MobileAction and Sensor Tower, and try different keywords to see which apps show up at the top of results for each. Studying competitors’ offerings can help determine which keywords are popular. 03. Cross-promote across your digital channels Quick adoption by a large number of users can help establish a solid app store ranking. As you prepare to launch, make a marketing plan that includes promoting the app to your existing customers by all the means at your disposal, including via social media, your flagship business website and email newsletters. 04. Use A/B testing Both Google and Apple provide built-in tools for A/B testing, which allows you to experiment with different app store content and measure which is more effective at engaging and converting visitors. Small adjustments in icons, visuals and descriptions can make a big difference. To hone in on what works, make just one change per experiment and give the test time to run before drawing conclusions. 05. Encourage (the right) reviews A large number of reviews can help boost your rankings, so be sure to follow up with users who download your app and ask them to provide a rating. But because negative reviews can cause your ranking to drop, devise alternative channels for users to report problems. Provide in-app access to customer service and live chat, and follow up promptly whenever complaints arise.

We’ve all had that moment riding in a car, listening to tunes on the radio when suddenly a song comes on that takes you back in time and makes you smile. It reminds you of a special person, a gorgeous place or perhaps just a cool thing. Music is a strong trigger for nostalgic memories, but can a game evoke those same nostalgic memories?  Why is nostalgia so powerful? Our talented designers here at Wix, for example, tend to use their childhood memories as inspiration when creating our stunning website templates . Being a kid meant that you didn’t need much to be wowed, and those simple things you had to play with encouraged you to use your imagination and dream big. This is why we’ve decided to take a journey back in time and look at how some products we used to think were the bomb, came back to the future in a slick and sophisticated marketing package and left us all wanting to be kids again. Why looking back will take you forward If you want to create something unique – ahem, like a free website , you have to do your research. Looking back at what others have done before you will not only save you from copying or repeating what’s already been done, it will motivate you to dig deeper and find a way to create the next best thing. Just don't let this trip down memory lane stop you from incorporating sustainable marketing best practices into your strategy. Our needs change on a daily basis. Case in point? When you got your first cell phone and texting your friends or playing Snake was the highlight of your day. These days if your phone can’t multitask, send pictures, video chat and surf the Internet, there’s practically no point in owning one. Inventing new technologies is based on studying past user experiences and the ability to reinvent the wheel over and over again, while adding newer elements. Research is your key to identifying what worked and what didn’t. Use that information to inspire yourself in thinking of other ways to make your idea universal and timeless. Without further ado, here are some of the latest products and brands that made a comeback, using our childhood memories (remember 8-bit?) to create a whole new experience that any generation can enjoy. They would also work as part of a wider integrated marketing strategy . 8-bit – Simplicity is the name of the game The third generation of video games was also referred to as the ‘8-bit era’ and began in the early 80’s. Back then, the Japanese launched this exciting product that allowed people to play these games in their very own homes. Their invention used a two-dimensional bitmap and incorporated independent objects that were composed together to create an engaging game. Some of the games that were invented are still relevant today, such as: Pac-Man, Mario Bros and Donkey Kong. Games were easy to play and follow: a hero needed to collect stuff and reach a destination. Using only the keyboard to move and jump (space bar!), made that experience amusing and approachable for most ages. Nowadays major brands decide to use the old school 8-bit look and simplicity in order to push their products in a new way, such as: Old Spice – Youland The infamous male grooming company is always looking to impress everyone with their unique digital marketing campaigns such as their 8-bit inspired Youland game in which the player is the hero fighting to find their friends through various obstacles. Players could connect via their Facebook profile page and add their own friends to compete against. How fun is that? Check out their trailer for Youland: DJ Khaled / Champs Sports – Secure the Bag DJ Khaled is a major social media influencer nowadays, mostly known for providing his “major key” tips for a better lifestyle. Khaled partnered with Champs Sports in order to promote their newest Timberland boot. The decision behind creating this promotion through an 8-bit game was almost expected, as they’re combining a classic brand with a classic game.  The coolest part? When the game ends, the player can choose to play again or head over to buy the shoe. This type of marketing is a genius move. Play it now: La La Land Do you remember who won the 2017 Oscar for best film? La La L… oh wait! No they didn’t. The idea to create a unique trailer that incorporates the look of an 8-bit game with the functionality of a “quest” game (where you choose what the hero would do through a series of multiple choices options). This could have been a fantastic move, however, they fell a bit short when they introduced this promotion as a video and not as an interactive game like the other brands previously mentioned.   Take a look at the trailer: Pokemon Go – bringing back the past to change the present Originally launched in Japan in the early 90’s as video games, Pokemon later branched out across many different outlets such as card games, an animated television show, comic books and toys. Throughout the years, this brand kept reinventing itself for the needs of the current gaming industry and kept in mind the importance of social interaction in a world full of endless screens. Their first social phenomenon was the card game of the late 90’s. These cards were a brilliant move during those days when video games became accessible to all, and the challenge to get kids outside was almost impossible. The game encouraged kids around the globe to gather in small groups and exchange different cards. Cut to the late 2000’s where everyone and their grandmothers own a cellphone. Smart phones have kept reinventing themselves, creating quite a segregated community worldwide, and making it one of our primary forms of interaction with the outside world. The latest invention? Pokemon Go. The game uses elements from the original game, like the lovable characters and the concept of locating them. But this time they’ve thrown in a major social twist; you actually have to step outside and search for them on the streets from your mobile phone.“Get Up and Go” is their promotional catchphrase, implementing both the craze of the smartphones and shifting back to a time where players explored what the world had to offer. NOKIA 3310 – When effortless counts as quality Do you remember when your mom got you that brick-like phone that had a small screen and you were able to text your friends and play Snake? Those were the days when charging your phone was just an option. Nowadays we call it a “smartphone” as it can do everything you could imagine and more, that is depending on how long the battery lasts ;).  Today’s market is saturated with different smartphones, and the more complicated they get, the more fragile they become (some can even explode in your hands – yikes!). Seems like they’re adding features most of us don’t use, let alone understand. Nokia decided to bring back their beloved phone and gave it a slight makeover. Not quite a smartphone, but not totally old-school like it’s 1999. It’s sure to be a hit among hipsters and technophobes who like the retro and uncomplicated feel that this phone has to offer. Nokia wisely uses the nostalgic trigger in this case, allowing us go back to a time where we felt life was much easier. The benefits of this classic includes:  Being a brick that can’t break Having a battery that lasts forever (and ever) Costing less than the competitors It has Snake (!!!!) Nokia took a big risk by bringing an old product back that has basically the same functions it used to have, yet they nailed it by marketing it in a new and a fresh way. This phone is made for all those folks who want to take a step back and enjoy their surroundings, rather than living their lives through an app. Bonus Brand Lego was launched back in 1949 when they first introduced their interlocking toy bricks. What makes them stand out in the crowd of toys is that no matter your gender, you’ve probably played it. Lego made it to our bonus round, for the prime reason that it has evolved throughout the years and branded itself across many horizons such as: video games, board games, films & TV, books and a chain of epic theme parks known as Legoland. Just from looking at their website, you realize that they’re one of the most current brands out there. Take a look for yourself :  In order to become a power brand, you need to be in a constant battle against the future and you have to remain current, even when it’s not “cool” anymore. But even in a world that keeps on evolving and changing, you need keep in mind that what used to be hip, might just come back around and be totally lit.

After you’ve spent countless hours on creating your website and it’s been unleashed unto the world, it’s time to market it. Marketing strategies come in several different forms, from basic print ads to Google Ads, to the more creative methods on TV. One of the most interesting of the latter types of marketing would be guerrilla marketing. While the technique may seemingly be designated for larger companies, it certainly didn’t start that way, nor does it need to be as grand as some of the examples you’ll find below. What is guerrilla marketing? Defined as, “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product”(Oxford dictionary), this type of marketing delivers a “wow-factor” and as mentioned above, it is supposed to be cost-effective. It’s in-your-face, larger-than-life, and anything but subtle. It’s also an easy way for small businesses to get the word out without spending an arm and a leg. For your inspiration, we’ve compiled some of our favorite guerrilla marketing examples that you can learn a thing or two from. Guerrilla marketing examples to get inspired by Wix's German billboard campaign Frontline's floor advertisement Netflix's DIY doorbell IWC's bus handle straps KitKat's benches Copenhagen Zoo's bus advertising Pepsi's bus stop pranks King King the movie's 3D footprints It the movie and its spooky scares Manhattan's Carrie Cafe UNICEF's dirty water machine Twin Peak's pop-up diner 01. Wix embraces its German name translation with billboard campaign For Germans, Wix is a name that’s often laughed at due to its translation. If you sprechen sie Deutsch, Wix means “to wank.” Of course, not a brand to shy away from anything, Wix has done its part to make it known that it doesn’t care about the translation. In fact, it’s done the opposite. In the past, Wix has addressed the translation of its name with a few online-only ads. Now it’s back with a completely new German billboard ad campaign. Fakten übers Wixen takes to the streets of Berlin and showcases facts about Wixing you never dared to ask. The team behind the campaign saw interesting usage patterns of their German audience and decided to share their findings, in the most hilarious fashion. Some of the fun facts you’ll see on the streets of Berlin: Every 74 seconds another German is discovering the power of Wixing The most popular day for Wixing is Tuesday. In 2019 the number of Wixers in Berlin has grown by 32% 02. Frontline reminds us to keep looking at the big picture The pet flea medication, Frontline made people walking across the floor advertisement look like the pest it is designed to eradicate. The method is clever due to the fact that the impact of the ad can really be effective only from certain angles. The ad successfully creates a form of accidental human interaction that reminds onlookers exactly what the product does. 03. Keep it Strange like Netflix To promote the popular TV show Stranger Things during Halloween, Netflix cleverly crafted its own DIY doorbell that allows homeowners to continuing “treating” themselves to their scary movie night, while costumed trick-or-treaters can collect their candy outside. It’s a win-win for the parties on both sides of the door. The fact that this is a legitimate project you can build yourself is a bit hilarious, with all the appropriate files found at makeit.netflix.com . To continue the spookfest, the project files also include theme songs and scream sounds from both Black Mirror and American Horror Story alongside Stranger Things . You can watch the entire video right here: 04. IWC reminds your wrist it’s missing something Watchmaker IWC utilized ambient marketing, another example of guerrilla marketing that cleverly uses elements of the environment for advertisements. IWC used bus handle straps on airport shuttle buses to push their timekeepers. While not everyone is going to hold the strap like this, it’s a clever and effective way to make a statement. Related reading: The art of cringe marketing , and examples of when cringey works. 05. Break me off a piece of that sidewalk bench KitKat utilized street benches to advertise their chocolate bar in the very place people would rest, echoing their tagline, “Have a break…Have a Kit Kat!” It’s simple, cost effective and impactful – all while staying on brand. 06. Copenhagen Zoo puts the squeeze on to visit Guerrilla Marketing is all about maximum impact without having to “spell it out” to the onlooker. The point should get across easily with minimal words. As such, it doesn’t take much to “wrap your head” around the next example. The Copenhagen Zoo’s bus advertisement depicting a giant snake crushing a bus is both effective and telling. The message gets across with no additional explanation. This isn’t the first time we’ve seen a giant animal bus takeover, as National Geographic did the same thing for Shark Week, hilariously placing the mouth of a great white across the bus doors: 07. Pepsi embraces augmented reality for bus stop prank In the same realm, Pepsi focused on actual bus stops for its ad campaign. Utilizing augmented reality, practically in its quintessence, the rigged bus stop featured what looked like a regular glass pane offering a view onto the street. In reality, though, the screen was outfitted with cameras to project intricate animations, like running tigers, descending UFOs, and invading giant robots, onto the surrounding city block. Watch how waiting bus passengers reacted to the sight: 08. King Kong 3D marketers made the first move, the audiences did the rest To promote King Kong 360 3D movie, colossal footprints were left in the sand on Santa Monica beach, with a crushed lifeguard SUV alongside them. While hardly a small gesture, it was the onlookers who made it go viral on social media, because… obviously. 09. It isn’t clowning around Want to make a lasting impression? How about scaring an unsuspecting potential customer? Sure, this is a very risky method, but the best of these campaigns end in laughs, not tears. While gearing up for the 2017’s remake of clown horror movie It , select locations in Sydney, Australia were “victims” to some creepy and clever marketing around its sewer drains. A single, red, helium-filled balloon tied to the drains was enough to send most onlookers who have seen the trailer or are familiar with the “Georgie and the sailboat” scene running in the other direction. Or, if you’re like me, running towards it. 10. Manhattan’s ‘Carrie’ Cafe Have a case of coulrophobia? In case clowns aren’t your thing, perhaps the prank advertisement for 2013’s Carrie remake is more up your alley. An elaborate set-up built within a coffee shop plus several actors portraying patrons show what happens when a telekinetic girl goes berserk when someone spills coffee on her computer. We guarantee you’ll be cracking up at your desk. 11. UNICEF’s dirty water machine Guerrilla marketing’s high-impact effects aren’t always meant to be positive. Take UNICEF’s dirty water vending machine for example. In order to spread awareness about clean water (or lack thereof in certain areas of the world) UNICEF placed a water bottle vending machine in Manhattan. Said machine offered up discolored, “dirty” water, each of which with an afflicting illness that can be contracted through contaminated water. Of course, the vending machine also served as a place that you could donate to provide clean water to children. 12. Keep things mysterious like Twin Peaks Sometimes seeing isn’t enough to believe. Sometimes it takes an immersive experience to make believers out of potential customers. It’s for this reason that pop-up shops and live demonstrations can be so very effective. Sure the idea of a pop-up shop may sound expensive and intimidating but think of the people standing in front of their restaurant with free samples at a mall’s food court. It’s the same thing. Providing an experience by showing people how your products work can woo your business customers, especially if you throw around the word “free” a couple of times. A good example of “giving an experience” was orchestrated around the 20-year follow up season of Showtime’s popular mystery TV show Twin Peaks . The studio created a pop-up diner in multiple locations, including LA and SXSW in Austin, TX, resembling the Double R Diner from the series. Inside, the expected staples, coffee and cherry pie were served in a nostalgic setup with memorabilia throughout.