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These are exciting times for us as a company. Launching a new platform like Wix Harmony , our brand new flagship AI website builder, is not something that happens over night. It takes creating and testing and changing technology until you get it exactly right for our users, without compromising quality. Those of you who know me know that every night when the kids go to sleep, I play my video games, read about new things (ideas, technologies, science, etc.) and test products that I find interesting. Since the founding of Wix 20 years ago, I’m still excited to go to work every morning. I’m still close to the code and spend my time trying to sit in our users’ chair, feel their pain points and then design and build the most advanced and timely products. For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one, and when trying to make anything a bit complex, it was even worse. Website functionality is mostly predefined. It must be ready for production with high performance, reliability and strong security, legal requirements for privacy like GDPR, cookie banners and even more laws for accessibility, etc. That is before very complex stuff like payment transactions, scheduling, taxes, support for SEO and now also GEO. That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users. We know our users, what they need and how to build the precise technology for them. Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation. A different architecture, not just another feature Wix Harmony is not “AI sprinkled on top” of the old Wix editor. We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project. You can prompt Wix Harmony and ask it to create a full page, a new section or a component. Then you immediately refine it with full drag-and-drop control, pixel by pixel, exactly like we perfected in Wix. Underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime. The key is stability. When you change something in one place, you should not wake up to find that your header is broken, your layout is misaligned or your store stopped working. Wix Harmony keeps the structure consistent across the site, so you can keep evolving your project without fear. This is also why we invested in a proper component model. Components behave like native parts of the editor, but they are isolated so that the logic inside a component can evolve without breaking the whole project. You get the flexibility of vibe coding, with the discipline of a mature platform. AI that actually works with you Aria is the AI agent that works alongside you. You can ask Aria to redesign a page, adjust a color palette, add commerce functionality or help you understand how a specific feature works. This is not a one-time generator that throws code at you and disappears. It is an agent that works with you as you build and maintain your site or business. What makes Wix Harmony unique The true magic is seeing Wix Harmony come to life in the editor. We recorded a few short videos so you can see it in action: A full drag-and-drop editor combined with vibe website and content creation, so users can work with both at the same time on the same project delivering pixel-perfect design. Fully integrated AI into the editing process, you can ask the AI to build things and explain things in the editor and beyond. Full support for security, accessibility, quality, SEO and GEO and performance, things that are a must for a website, but are extremely hard to build with vibe coding alternatives, even harder, full commerce, scheduling and transactions. The website you build works, it is easy to vibe a part of it, or all of it, without breaking the website, this stability, does not exist with any of the alternatives, when you change one thing, nothing else breaks. A component model, because of the builder architecture, you can add new components to the website and have them integrate like native components. When you edit, the editing is contained inside the component, making it possible to continuously develop functionality without breaking the project or adding bugs like in traditional vibe coding. I truly believe that the combination of these unique advantages make Wix Harmony the most powerful vibe website platform globally. What comes next Wix Harmony is a leap into a different kind of web. For years, websites were mostly static pages. You designed them, published them and hoped people would find them. In the next few years, your website will behave more like an agent: it will talk, listen, act and connect to other agents to get real work done. Wix Harmony gives you a path into that future without asking you to understand the underlying complexity. You start from a simple prompt and get a working site. Then you keep talking to it and editing it, reshaping design, content and flows as your business changes. The structure stays stable, and the hard parts like security, performance, SEO and GEO, payments, scheduling and compliance stay handled. As LLMs become a primary way people access the Internet, Wix Harmony is what lets your website participate in that world. Instead of your business disappearing inside a single AI platform, your site will have its own logic, its own data, its own rules and it will stay under your control. We will keep evolving Wix Harmony toward this vision: richer visuals, live content, deeper automations and websites that feel less like documents and more like living systems that run your business. One principle does not change: AI should not only make it faster to create a website, it should turn your online presence into the most reliable, intelligent part of your business.

When we started Wix 20 years ago, websites weren’t a new idea. Many people and businesses already had one, and those who didn’t, wanted one. The challenge was that building a website on your own was incredibly difficult. Doing it yourself was frustrating and time consuming, while the alternative of hiring a developer or designer was expensive and often out of reach. For most people, creating a website simply wasn’t accessible. That’s where Wix came in. We set out to change that reality by creating a platform that made website creation accessible to anyone. Our goal was to remove the technical and financial barriers, giving non-technical people a clear and intuitive way to build their online presence and actually enjoy the process along the way. A huge step forward came in 2008, when we launched our first Flash-based website editor. For the first time, a drag-and-drop interface allowed anyone to build a website and add widgets without writing a single line of code, opening the door to truly democratizing web creation. That shift defined more than a product milestone. It shaped the foundation of Wix itself. From that moment on, Wix was built around four core competencies that became part of our DNA: ⁠Allowing access to very complex technology User-friendly interface to the non-technical user Ensuring beautiful and professional outcomes ⁠Making sure the outcome is extremely reliable Together, these principles are what have enabled hundreds of millions of people to access and build on the web in ways they never thought possible. Adapting to evolving technology As technology evolved, so did what it meant to have an online presence. HTML5, mobile, eCommerce, payments, SEO and countless other advancements made websites far more powerful and far more central to running a business. But each leap forward also raised the bar, introducing new complexity and new friction, especially for non-professionals. Throughout that evolution, we continued to grow alongside our users, absorbing that complexity behind the scenes and removing friction at every step. Not by simplifying the business itself, but by simplifying the experience of building and running it so anyone could do it. A new era: AI’s impact on the web Today marks another major shift in the evolution of the web. AI is redefining what websites can do for a business, dramatically expanding their role and impact. As always, progress brings complexity and the challenge remains the same: making powerful technology accessible to everyone. In this new era, website creation needs to be precise, clear and built on trust. With an overwhelming number of AI tools entering the market, users need to immediately understand what truly works, what is reliable and how their ideas turn into a real, functioning website. AI has also introduced a healthy level of skepticism, raising the bar for clarity and credibility. This is where deep understanding of the landscape matters and where experience makes the difference. With AI agents and AI-powered search engines shaping how people discover businesses, showing up in the right way across these new channels is becoming essential. But doing so requires navigating a web of standards, technical details and constant change. This is not something users should have to navigate alone. Just as Wix has done at every major shift of the web, we take on the complexity so our users do not have to. We understand how this new AI-driven ecosystem works, where websites fit within it and how to build for what comes next. As we once democratized website creation, we are now democratizing participation in an AI-powered web. Introducing Wix Harmony Wix Harmony marks the next evolution in how websites are created at Wix. At its core is vibe coding through natural language, allowing users to describe what they want and see it come to life instantly. AI and visual editing work together in a single experience, so users can generate, refine and customize their site without jumping between tools or workflows. Creation is faster and more intuitive, while full control remains firmly in human hands. Unlike many AI-first tools built for quick demos, Wix Harmony is designed for real businesses. AI is native to the platform, not layered on top, so changes are applied consistently across the site. Users can move fluidly between prompting and hands-on design, confident they are building something stable, scalable and ready to grow. Every site runs on Wix’s proven infrastructure, with advanced commerce, payments, SEO and GEO, accessibility and scalability built in by default. As AI evolves and new standards emerge, Wix absorbs the underlying complexity so users can focus on creating and running their business, not managing the machinery behind it. Leading the way for businesses in a changing landscape The future will bring new complexities, accelerated by the rapid pace of AI evolution. While large companies have the resources to keep up, smaller businesses risk falling behind. This is exactly where Wix will continue to play a crucial role by closing the gap, empowering every entrepreneur and ensuring they stay competitive in this fast-changing digital landscape. Wix Harmony reflects our long-term view of how the web will be created: AI-driven, human-directed and built on systems that can support real businesses at scale. Market sentiment may fluctuate, but our focus remains steady: building durable products that help people create, run and grow their business online.

After more than two decades at Wix, I still get that “season opener” feeling on days like today. Launching Wix Harmony isn’t just another release for us. It’s a platform that meets our users exactly where they are. Built with precision, it blends the very best of AI and manual creation in a way that reflects how real people actually build, work and grow. For me, the exciting part is being reminded that every meaningful step we take in technology starts with our users, and the value we deliver them. At Wix, we’ve always been obsessed with one thing: empowering people to build online in a way that’s beautiful, powerful and drives their business forward. No matter how advanced our solutions become, we still believe that creation should feel natural and limitless. The AI shift hasn't changed this philosophy; it’s accelerated it. I’m constantly pushing our teams to leverage AI internally to find more efficient ways to create better results, and we are fueled by that exact same mission for our users. By delivering them the most sophisticated, tailor-made AI tools, our users can move faster and build incredible websites with even more confidence and efficiency. If you look at our evolution here at Wix, it’s like a winning football team that evolves its playbook season after season. To stay at the top, it is all about the roster, the play calls and the ability to adjust at halftime. In 2008, we started with “Free Website” because the first step was obvious: open the gates and let everyone in. Then we added “Stunning,” because aesthetics are not vanity; design converts. By 2012, we leaned into “Easy”, because if it isn’t approachable, it doesn’t scale. In 2017, we added “Professional” to speak to agencies and studios. We had to earn the right to talk to professionals. That word wasn’t a tagline; it was a promise that you could build to an elite standard on Wix. Today, with Wix Harmony, we're making creation truly “Natural” and “Limitless.” You can move faster than ever before, in a way that feels comfortable to you and shape the exact vision you have in mind. Wix Harmony puts the creator’s needs at the center, combining AI speed with drag-and-drop precision on top of Wix’s professional-grade, scalable infrastructure. For years, the industry forced a tradeoff: move fast and lose control, or be precise and lose time. Wix Harmony removes that compromise, giving efficiency, flexibility and full creative freedom in a single platform. What I love about Wix Harmony is that it’s not a cold automation tool. It’s playful and intuitive, perfectly blending AI and human creativity. You can vibe code your idea and watch it materialize, then refine every detail manually. You just describe what you want in natural language, and Aria - Wix Harmony’s AI agent - generates full pages, layouts, components and content in seconds. At any moment you can take the reins and dial in on any pixel, so every section, interaction and element is under your direct control. You can build at a speed that was unimaginable just a few years ago, while your final site precisely reflects your voice, your goals and your standards. Wix Harmony marks a new era for web creation. It closes the gap between imagination and execution in a creation experience that feels as natural as thinking.

Looking for the best way to build your website? Get started with Wix  → Launching a website used to be a challenge—then came the website builder , which opened the doors for anyone and everyone who wanted to learn  how to make a website . Now, the AI website builder has taken things a step further. With machine learning and language processing, it can generate personalized website designs in minutes. Artificial intelligence isn’t just a futuristic concept anymore. It’s already woven into our daily lives, helping us work smarter, get creative and even build websites. AI is changing the game in web design , offering tools that simplify the entire process. Of course, not all AI website builders are the same, and as someone who has been immersed in SEO and content creation for years, I’ve seen how AI tools  can improve workflows and remove barriers for creators of all levels, especially AI web design . Let’s explore how AI is making website creation more accessible. Ready to get started with your first AI-generated website?  Sign up for Wix for free . TL;DR: b est AI website builders AI website builders are changing the way people create online businesses, making it faster and easier to build a site that looks polished and works well. In this guide, we reviewed the top AI-powered platforms, looking at how each one approaches web design, customization and business tools. We also explain what to expect from AI in web design today. Criteria we considered Why it matters Speed and ease of setup Helps you get online faster with less manual effort Quality of AI-generated design Ensures your site looks professional right from the start Customization flexibility Lets you adjust layouts and features as your business grows Built-in business tools Supports essentials like bookings, selling and analytics Cost and scalability Helps you choose a platform that fits your budget and long-term needs Yaara Asaf, head of product for Wix Editor: "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want." What is an AI website builder, and how does it work? Learn more: How does an AI website builder work How to make a website quickly Before AI stepped onto the scene, launching a new website  was typically reserved for the tech-savvy. Then, traditional website builders came along, making it possible for anyone to build a site without needing to know how to code. Today, you have even more options. While Wix has long offered powerful and flexible tools for building websites the traditional way, AI website builders take it to a whole new level. These tools can handle much of the setup and design for you, offering a faster and often more intuitive experience. Whether you prefer the creative control of traditional builders or the convenience of AI, the choice is yours. For those who have ever struggled with writer’s block or design paralysis, AI website builders can be a lifesaver. “Break free from writer’s block or design paralysis, and launch a new website with ease,” says Nerri Shelan, head of product at Wix Blocks. “The AI builder is just the beginning of many novelties. While AI is having its moment in the public eye, it’s part of Wix’s DNA. And for as long as our customers are seeking faster, better solutions—Wix will always be hard at work. We don’t put technology first, we put our users first. Technology is just enabling us to help solve their problems.” I couldn’t agree more. As a blog editor at Wix, I’ve seen firsthand how AI tools help businesses and individuals bring their ideas to life without the steep learning curve. Whether you’re launching a personal blog, an eCommerce store or a portfolio, AI website builders make it possible to get online faster than ever before. Learn more: Do I need a website? What is a website builder? Why use a website builder? Traditional vs AI website builders Best vibe coding tools How to build a website in a day It's important to note that the specific  AI features  and capabilities of AI website builders may vary across different platforms. Some builders may have more advanced functionalities, such as image recognition for automatic content tagging or intelligent chatbot integration. Others may focus on simplifying the website creation process with basic AI-driven design assistance. Check out these  AI web design tools  to understand better. 9 of the best AI website builders So, when it comes to testing out an AI website builder, which website builder should you choose? Sure, there are lots of options out there, but we’ve rounded up nine standout tools that are making waves. Some are better for small business owners, while others are ideal for creatives, so take your pick based on your goals. Wix 10Web Jimdo Appypie Durable TeleportHQ Hocoos Kleap Gamma 01. Wix : best overall With a solid foundation in AI development since 2016, Wix’s maturity makes it a trustworthy and reliable option. "Our models are based on decades of deep knowledge and experimentation, which makes them a lot more reliable and a lot smarter,” says Yarden Geffen, product marketing manager at Wix. Wix’s AI website builder can create a fully functional custom website based on a simple chat. The AI will ask you about your business goals before using Wix’s artificial design intelligence (ADI) to create a website right before your eyes. You can request changes to the design inside the chat room, or you can use the Wix Editor to make more specific changes. The beauty of Wix’s AI site builder is that it doesn’t simply create a static landing page (even though it also has a landing page builder if this suits your business needs). The builder will provide you with a website that includes the core pages, apps and business tools you need to run your business online. There’s also a wide variety of built-in AI features that go past the traditional creation tools. For example, the Wix Analytics benchmarks report offers an in-depth analysis of your site, comparing it to similar sites and providing valuable insights for improvement. This data-driven approach empowers you to make informed decisions and enhance your website's performance. Or use Wix's AI Custom Agent a no-code tool that allows you to create your own custom agents. You can create agents to automatically re-engage dormant customers with personalized coupon codes, to maintain optimal inventory by monitoring stock levels and initiating supplier orders, to boost sales of slow-moving products through intelligent discount rules or to deliver actionable business insights through AI-generated reports sent directly to your inbox. Explore these AI prompts for website building  to get started. All in all, Wix offers much more than an AI website builder. With sophisticated business solutions, extensive site management Wix features and a highly developed infrastructure, Wix’s full AI offering can give your business an extra boost. Ideal for: best website builder for small businesses , anyone starting a business . Notable features:  AI text creator, drag-and-drop website builder , image enhancer , image, chatbot, app recommender, trailer generator. Pricing: Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($14.5/month): Basic eCommerce features and marketing suite. Business ($19.5/month): Geared towards growing your brand.  Business Elite ($79.5/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? , 02. 10Web: best for WordPress 10Web offers a comprehensive set of tools and services to create, host and manage WordPress websites. All you need to do is to choose the option “Create a new website with AI” and answer a few simple questions about your business. AI will use your answers to generate web layout with content and images that you can modify in WordPress. It’s not easy to migrate an existing website to WordPress—at least without 10Web. This AI website builder can recreate your existing WordPress site simply using the URL. From there, you can edit the website in the 10Web editor, which has an extensive range of AI tools for things like content writing and SEO. 10Web is additionally useful for creating, hosting and managing new WordPress websites. Its AI web designer will ask you a few questions about your business, then have you choose between three template options. It will then populate the layout with text and images based on the information you shared. 10Web-generated sites are sophisticated. However, it’s worth noting that the AI website builder is relatively limited in customizability options. You can drag-and-drop assets onto the page and adjust their alignment, but you can’t move elements around freely. Overall, it’s a pretty comprehensive tool that’s great for people with some design background, but perhaps not as accessible to newbies. Ideal for: web creators who want to use WordPress for their website. Notable features: AI business name generator, AI marketing strategy generator, AI web design tool, AI SEO tool, AI content writer, drag-and-drop editor, SSL certificates, image optimization, templates. Pricing: Plans start at $13/month. Learn more: How much does a website cost , Best Content Management Systems . 03. Jimdo: best for eCommerce With Jimdo, you can create a multi-page site in minutes. All you need to do is answer a few questions about your goal and design preferences. Jimdo optimizes your site for different devices right from the start. One unique feature of this AI website builder is that it can utilize publicly available information about your business to inform its content creation. Like Wix, Jimdo allows you to choose which pages to include and provides recommendations. You have the freedom to customize the color palette, font set, button shapes and animations. Moreover, you can select alternative layouts for specific blocks, and add or remove elements from the block design. However, Jimdo's design flexibility is somewhat limited compared to other options. On the bright side, Jimdo offers a range of useful tools. You can set up a store, integrate Google Analytics, manage business listings and even create logos. These features provide additional functionality to enhance your online presence. Ideal for: small business owners. Notable features: website generator, free image library, photo editing, logo generator. Pricing: Free plan available. Paid plans start from $11/month. 04. Appypie: best for apps Appypie is a website and app builder that bakes AI into the core part of website creation. Appypie's homepage invites you to describe what you want to build, either by writing or speaking to the program. The actual design is then created by AI. No coding or technical experience is required. One notable difference of Appypie is that this tool allows you to express your intention in plain words. You don’t have to go through a multi-step process with questions that the system asks. Instead, you can write a few sentences of what you want to build; the system will analyze your input, then give you the chance to make any necessary tweaks. This approach can save a lot of time if you already have a clear vision for your site, and just need a tool to turn it into a reality. Ideal for: small businesses and personal projects. Notable features: app builder (iPhone and Android), website builder, image generator, collaboration tools. Pricing: Free trial available. Starts from £12/month. 05. Durable: best for solopreneurs Durable offers a range of industry-specific features and functionalities, specifically for people looking for a side hustle or job outside of the nine-to-five grind. It includes features like product catalogs, inventory management, supply chain integration, custom quote forms, equipment tracking, maintenance scheduling and data analytics for production optimization. So whether you want to start a dog-walking service or start a landscaping business , Durable provides specialized tools to enhance your online presence. Durable asks a few simple questions like “What type of a business you’re building?” and “What is the name of your business?” It will then generate a layout for a website and fill it with content, such as information about your team, testimonials and contact information. At this stage, the AI website builder will also take into account your location and business type. Durable makes it easy for you to customize the design. It's possible to re-generate some sections in one click. All you need to do is to hover the mouse over the section you want to change and click the “Regenerate” button. The editor will create a new version of the section in a few seconds. Ideal for: startups and small businesses. Notable features: inventory management, supply chain integration, custom quote forms, equipment tracking. Pricing: Starts from $12/month. 06. TeleportHQ: best for professional designers TeleportHQ is an exceptional choice for professional designers seeking an AI website builder with extensive customization capabilities. TeleportHQ apart’s unique wireframe AI functionality sets it apart, allowing designers to upload their mockups or wireframe designs directly into the program. Rather than asking questions, TeleportHQ's AI scans the provided mocks and automatically converts them into interactive templates. This feature saves designers valuable time by eliminating the need for manual input and streamlining the process of transforming design concepts into functional websites. In addition to this, TeleportHQ offers the flexibility to add custom HTML and CSS code, making it an ideal choice for designers who prefer more granular control over the website's appearance and behavior. Whether you're a seasoned designer or just starting out, TeleportHQ empowers you to bring your creative vision to life with its powerful customization options and wireframe AI capabilities. Ideal for: web creators who want access to source code. Notable features: built-in ChatGPT, mockup analyzer, collaboration, versioning. Pricing: Free plan available. Paid plans start from $9/month. 07. Hocoos: best for branding Hocoos promises to create a website tailored to your needs after you answer eight quick questions, such as "What category best describes your website's purpose?" It shouldn't take more than 10 minutes to go from idea to web design. Hocoos makes it easy to communicate your brand through your website design. Once you’ve answered all eight questions, you’re invited to choose visual attributes for your website (such as colors and font pairs). It gives you an excellent opportunity to find the style that matches your branding, plus offers image and text generation. Hocoos is available as two plans (Free and Premium). If you want to connect your custom domain and access valuable features, like collecting payments, you’ll be expected to pay $15 per month for the Premium plan. Ideal for: startups and small businesses. Notable features: hosting, SEO, styles editor. Pricing: 2 week free trial. Starts from $15/month. 08. Kleap: best for mobile Kleap uses mobile-first design, which means that the desktop and tablet layouts are based on the mobile layout rather than the reverse. This ensures that your website will look great on all devices, including smartphones and tablets. Once the tool generates a site based on your input, you can modify the design created by Kleap in a visual editor. This gives you a lot of control over the look and feel of your website. Kleap primarily focuses on the eCommerce domain. It quickly creates landing pages that can generate leads. It offers valuable tools like an integrated payment processor, which is extremely useful if you want to sell something online. Kleap does take 1-9% fees on transactions, depending on the plan you sign up for. The tool also has integrations with other business tools, such as email marketing managers and CRMs. Ideal for: small businesses. Notable features : AI page builder, payment processor, in-depth analytics. Pricing: 7-day free trial. Starts at $3/month. 09. Gamma: best for personal projects Gamma is an AI website builder that allows you to create a working presentation, document or webpage in under a minute. Start by interacting with Gamma in a natural conversation, i.e., type what you want to achieve in a chat. This approach makes the process of site design more human-friendly. You can communicate your ideas to Gamma just like you would to a human designer. If you don't like the design that Gamma generates, you can simply ask it to create a few new versions. One downside of Gamma is that it offers very limited design flexibility. You have to choose from a few options that the system provides. It's currently not possible to introduce granular changes, such as changing a typeface or color for a particular element. Ideal for: creators or small businesses. Notable features: natural language interaction, mobile-friendly websites, seven-day change history. Pricing: Free plan available. Paid plans start from $8/month Editor's note: Pricing updated as of November 25th, 2025. Best AI website builders review AI website builders Notable features Pricing Wix AI text creator, Layout switcher, image enhancer, background remover, chatbot, app recommender, trailer generator Free plan available, paid plans start at $17/month 10Web AI business name generator, AI marketing strategy generator, AI web design tool, AI SEO tool, AI content writer, drag-and-drop editor, SSL certificates, image optimization, templates From $13/month Jimdo Website generator, free image library, photo editing, logo generator Free plan available, paid plans start at $11/month Appypie App builder (iPhone and Android), website builder, image generator, collaboration tools Free trial available, starts from £12/month Durable Inventory management, supply chain integration, custom quote forms, equipment tracking From $12/month TeleportHQ Built-in ChatGPT, mockup analyzer, collaboration, versioning Free plan available, paid plans start from $9/month Hocoos Hosting, SEO, styles editor 2-week free trial, starts from $15/month Kleap AI page builder, payment processor, in-depth analytics 7-day free trial, starts at $3/month Gamma Natural language interaction, mobile-friendly websites, seven-day change history Free plan available, paid plans start from $8/month Editor's note: Pricing updated as of November 25th, 2025. What makes the best AI website builder? The best AI website builder should make the website creation process seamless, intuitive and effective. Here’s what I always look for when evaluating these tools: Level of AI integration : The best builders leverage AI throughout the process—from design suggestions to content writing —ensuring a smart, efficient experience. Ease of use : A user-friendly interface with  drag-and-drop  functionality makes all the difference, especially for those without coding experience. AI-driven design assistance : Intelligent design suggestions, personalized templates and industry best practices ensure a professional-looking website. Integration with third-party tools : Whether for eCommerce sites , analytics or marketing strategies , seamless integration is key. Analytics and insights : Built-in reporting tools help track performance, user engagement and traffic sources. Customization options : While AI offers guidance, users should have the flexibility to tweak and tailor designs to their brand. Security features : SSL  certification, encryption and regular backups ensure a safe and secure experience. Customer support : Reliable support makes all the difference, especially when you’re building a business website. Affordability and scalability : Flexible pricing plans allow websites to grow alongside their owners. Pros and cons of using AI website builders While AI website builders offer incredible benefits, they’re not without limitations. Here’s an honest look at the pros and cons: Pros User-friendliness: AI website builders are typically designed to be user-friendly, allowing people with little to no coding experience to create websites easily. Many tools generate entire websites for users and allow them to use drag-and-drop interfaces so that they can customize the design. Affordability:  AI website builders eliminate the need to hire professional web developers or designers. Additionally, the subscription fees for AI website builders are often more affordable than hiring dedicated web professionals who support and maintain the website. Efficiency:  Many AI website builders automatically optimize websites for different screen sizes and resolutions. As a result, AI-generated websites are often mobile-friendly from the get-go and provide a seamless user experience across desktops, tablets and smartphones. Expert tip from Marine Levy Belder, Product Marketing Manager at Wix: "When it comes to website building, one of the biggest challenges for business owners is the amount of time they need to create it. With AI, everything is much faster. Business owners can now build their own website, update its content and create images with minimal effort. AI is revolutionizing the world and the technology is here to expand everything we do. Cons Limited flexibility: While many AI website builders offer customization options, they don’t offer the same opportunities as manually coded websites. Users may encounter restrictions in design or functionality. Potential for generic designs:  Some AI website builders rely on a collection of website templates  that are tailored to the needs of users, so the results can look common or generic. Platform dependence:  When using an AI website builder, you're reliant on the platform's continued availability and support. If the service provider discontinues or changes their offering, it will impact your website. Additionally, migrating your website to a different platform might be challenging due to the proprietary nature of the builder. What is AI in web design? AI in web design isn’t just a buzzword—it’s a game-changer. As someone deeply involved in content and SEO, I’ve seen how AI-driven tools break down barriers and open up professional-grade web design to everyone. Whether you’re a seasoned designer or a total beginner, AI makes it easier than ever to create stunning, functional websites without the usual headaches. Some of the ways AI and web design come together include: Layout generation:  AI algorithms can analyze content and automatically generate layouts that are aesthetically pleasing and user-friendly. Color schemes:  AI can suggest or generate color schemes based on the content, industry or user preferences. Automated content creation:  AI tools can generate textual content, such as product descriptions or blog posts, based on predefined parameters. SEO optimization:  AI can power SEO features within website builders, then auto-generate meta descriptions and other on-page optimizations. Customer support:  AI-powered chatbots can provide instant responses to user queries, improving customer support and engagement. User interaction:  Virtual assistants can guide users through the website or assist in completing tasks. Expert tip from Sharon Hafuta, SEO blog editor at Wix: "AI in web design is redefining who can build a professional online presence. At Wix, we see AI as a powerful tool that removes the technical hurdles, allowing anyone—regardless of experience—to create a website that’s both beautiful and optimized for success. From intuitive design suggestions to built-in SEO enhancements, AI isn’t just making web design easier; it’s making it smarter." How real users are succeeding with AI website builders AI website builders like Wix are revolutionizing how people bring their ideas online, making professional website creation more accessible than ever. With AI-powered tools simplifying design, content creation and site management, users of all backgrounds—whether entrepreneurs, creatives or small business owners—are building websites they once thought were out of reach. By eliminating technical barriers, Wix empowers anyone to create a stunning, functional site with ease, turning ideas into reality in just a few clicks. Why trust Wix's experts? This article was written by Wix’s in-house experts, who bring years of experience helping creators and businesses build websites using the latest AI tools. Every tip, recommendation and example comes from real Wix AI projects, designed to help you choose the right AI website builder and create a professional, effective site. At Wix, we’ve guided millions of users in leveraging AI to design websites that reflect their brand and vision. Our team stays at the forefront of AI-powered web design, ensuring the guidance we provide is practical, actionable and backed by industry insights. Best AI website builders FAQ What is the best AI website builder? The best AI website builder depends on your needs and goals. Wix’s AI website builder is a popular choice because it helps create professional websites quickly by generating layouts, content suggestions and design elements based on your preferences. You can still customize templates, adjust styles and make the site your own while benefiting from AI-powered convenience. Can I find a free AI website builder? Yes, Wix offers a free plan that includes access to its AI website builder. While the free plan has some limitations, it still allows you to create, customize and publish a fully functional website. This is a great way to test the AI tools and start building your online presence without upfront costs. How can AI improve an existing website? Wix’s AI tools can enhance your website by suggesting layout improvements, generating content and optimizing design for a better user experience. AI can also help with SEO, accessibility and personalization such as recommending content or adjusting layouts for different users. These enhancements save time while making your website more professional and engaging. Can AI build websites from the ground up? Yes, Wix’s AI website builder can create a website from scratch in minutes. It generates a ready-to-use layout, suggests content and organizes your pages based on your goals. You can then refine the design and content to make the site truly yours. What's the future of AI web design? AI will continue to make web design faster, smarter and more personalized. Tools like Wix’s AI website builder can automatically generate layouts, content and design suggestions while websites adapt dynamically to user behavior. AI helps both beginners and professionals create modern, engaging sites efficiently. Is it still worth learning web development with AI getting better? Yes, learning web development is still valuable. AI simplifies site creation but advanced customization, unique features and complex functionality still require coding knowledge. Understanding web development allows you to leverage AI tools effectively and build professional websites beyond the basics.

Looking for the best way to build your website? Get started with Wix  → Looking for the best website builders for nonprofits? Your website should showcase your mission, collect donations, promote events and engage volunteers. To do this efficiently, you need a website builder that’s simple, reliable and tailored to nonprofit needs. That’s why we've scoured the options available and brought you the best website builders for nonprofits. These platforms will help you build one of the best nonprofit websites , equipped with everything you need. Learn more: How to create a nonprofit website   When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for nonprofits This guide walks you through the top website builders for nonprofit organizations. With 2000+ templates, built-in donation tools, event management features and an intuitive AI-powered editor, Wix makes it easy to create a professional website that clearly communicates your mission and engages supporters. When choosing a builder, look for nonprofit templates, ease of use, donation integration, SEO capabilities and business tool integrations. A strong nonprofit website should clearly communicate your mission, showcase programs and events, provide easy ways to donate or volunteer and engage supporters with testimonials and updates. Website builder Key features Pricing Wix Nonprofit-specific templates, Wix Donations app, event management tools, member login, AI-powered website builder, advanced SEO tools, intuitive interface. Offers flexibility and features tailored for nonprofits. Free plan available; premium plans start at $17/month (billed annually) Site123 Intuitive web editor, responsive design, SEO tools, free domain registration, online store functionality, free web hosting Free plan available; paid plans start at $12.80/month Morweb Live-editor CMS, fundraising module, form builder, image optimization, events pages, social media integration No free plan; service starts at $149/month Duda AI assistant for content and SEO, responsive web designs, customizable templates, AWS hosting, custom API automation 14-day free trial; service starts at $19/month Wired Impact Secure donation system, custom forms, AI-powered content writer, event registration, business tool integrations 60-day free trial; service starts at $99/month Hostinger AI-powered website builder, customizable templates, drag-and-drop editor, SEO tools, smart grid, desktop and mobile editing No free plan; service starts at $3.49/month Editor's note: Pricing is updated as of December 30th, 2025. The best website builders for nonprofits 1. Wix 2. Site123 3. Morweb 4. Duda 5. Wired Impact 6. Hostinger Now, let’s look at the best website builders for nonprofit organizations. 01. Wix Wix tops our list for a couple of reasons. First, it offers a variety of nonprofit website templates  designed specifically for NGOs, community centers, charity organizations and other types of nonprofits. These templates have pre-built pages for donations, events, volunteer sign-ups and more, making it easy to learn how to open a website , without starting from a blank page. You can create multiple donation campaigns tailored to your specific goals. Then, display donation forms anywhere on your website so visitors can easily contribute.  Plus, Wix offers a non-customizable free domain name , making it an affordable and convenient option for nonprofits starting out. Other options include apps such as Wix Donations which comes in handy when accepting contributions from people who want to support your cause. Adding this app to your website lets you track donations directly, even enroute to your PayPal account.  Other standout features include: Event management tools Member login and registration AI-powered website builder Advanced SEO tools Intuitive web design  user interface Pricing:  Free plan available. Paid plans start at $17 monthly (billed annually). Month-to-month plans are also available. 02. Site123 Next on our list is Site123, which offers simplicity. The platform's intuitive web editor helps you create a stunning website without any coding knowledge. The web design is responsive and mobile-friendly, so your supporters can engage with your content on any device. Site123 also provides SEO tools to help your website rank higher on Google. Other features include: Free domain registration Online store functionality Free web hosting Pricing:  Free with limited features. Premium plans start at $12.80 monthly. 03. Morweb Morweb is a content management system for nonprofits, schools and associations. Its straightforward Live-Editor makes crafting page layouts and content a breeze—just click and type, then drag and drop. The platform’s Fundraising Module makes and manages simple donation forms. Customize them further using the Form Builder . Other features include: Image optimization Events pages Social media integration Pricing:  No free plan. Service starts at $149 monthly. 04. Duda Duda is best for anyone looking to learn how to create a professional website  tailored to your organization’s needs. Its powerful AI assistant generates content and optimizes pages for SEO so that your nonprofit gets more attention on Google. Thanks to its responsive web designs, you can position page elements exactly how you want them. Other cool features include: Customizable templates Hosting by Amazon Web Services Custom API automation Pricing:  14-day free trial. Service starts at $19 monthly. 05. Wired Impact Wired Impact is a top-tier website builder for nonprofits due to its suite of tools tailored to the niche. You’ll enjoy a secure donation system that makes it simple for supporters to give directly on your website. You can build custom forms to collect visitor information smoothly. Other features include: AI-powered content writer Event registration system Flawless integration with most business tools Pricing:  60-day free trial. Service starts at $99 monthly. 06. Hostinger Although Hostinger is known for its web hosting services, it also has a website builder with AI capabilities that simplify the website creation process. The builder offers many customization options for color schemes and fonts. You can edit desktop and mobile versions of your website. Other features include: 150 fully customizable website templates Drag-and-drop editor SEO tools Smart grid Pricing:  No free plan. Service starts at $3.49 monthly. Editor's note: Pricing is updated as of December 30th, 2025. Why create a website for nonprofits? Before we jump into the how, let’s look at three reasons why creating a nonprofit website makes sense. Gain exposure A website serves as a central hub where potential donors, volunteers and supporters can learn about your mission, values and ongoing projects. It helps you reach a broader audience beyond your immediate community. This way, you can extend your impact. Collect donations A dedicated donation page with clear buttons makes it easy for supporters to contribute to your cause, regardless of their location. You can integrate multiple payment options, such as PayPal and credit card, so that people can make their donations easily and safely. Learn more: What is Wix Donations? Harness support Make your website a home base to rally supporters, advocates and partners. You can feature volunteer sign-up forms, event calendars and newsletters—all of which make it easy for supporters to stay informed and engaged. Try showcasing ongoing projects and inviting your audience to actively participate in your efforts. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Components of a nonprofit website A well-designed nonprofit website has several key components that effectively communicate your mission, engage your supporters and facilitate your goals. Let's look at each component: Homepage:  Often the first impression visitors get of your organization. Ideally, it clearly states your mission, showcases impactful visuals and provides easy navigation to other website sections. About us:  Tell your story. Include your mission statement, history, team members and leaders. Also, explain how you distribute and manage funds; this builds accountability and promotes trust among your supporters. Programs and services:  Detail the specific programs and services you offer. Highlight the impact of each program by sharing stories, statistics and photos that show how you’re making a difference. Get involved:  Provide information on volunteering, donating and participating in events. To encourage your website visitors to take action, include sign-up forms, volunteer opportunities and ways to contribute financially. Donate page:  Create a dedicated donation page to make it easy for supporters to give to your cause. Include a clear call to action and multiple payment options. Events calendar:  Inform your audience about upcoming events, such as fundraisers, community gatherings and information sessions. Ensure that registering and buying tickets are simple processes. Contact us:  Provide multiple ways for visitors to reach you. Include a contact form, email address, phone number and physical address.  Testimonials and success stories:  Showcase the positive impact of your work by displaying stories from beneficiaries, volunteers and donors. It’s an effective way to grow your credibility and inspire others to support your cause. Learn more: Parts of a website How long does it take to build a website? Key considerations when choosing website builders for nonprofits Here are the most important things to consider as you select your ideal nonprofit website builder. Nonprofit website templates:  Some website builders, like Wix, offer website templates  specifically designed for nonprofits that help you highlight your mission. You’ll find pre-built pages for donations, events, volunteer sign-ups and more. SEO capabilities: Choose a website builder with SEO tools to help your website rank higher in search engine results. Higher rankings drive more traffic to your website, which means more people become aware of your mission. Ease of use:  Select a drag and drop website builder  with a straightforward interface and tools that feel easy to use. That way, even team members without technical expertise can manage and update the website. Donation integration:  The ideal nonprofit website builder supports a seamless donation process. Features like customizable donation forms, recurring donation options and multiple payment gateways can significantly enhance your fundraising efforts. Integration with business tools:  To streamline your operations, your website should integrate with your email marketing platform, bookkeeping software, customer relationship management systems and other business software you use. Features:   Choose website builders that offer tools like contact forms and membership management. Contact forms allow easy communication with supporters and partners, while membership tools help organize and engage your community effectively. Use Wix’s landing page builder  to design a landing page that helps your nonprofit reach more people. Is Wix good for nonprofits? Wix is an excellent choice for nonprofits that want a professional, easy-to-manage website. It offers a wide range of customizable templates designed specifically for nonprofits with pre-built pages for donations, events, volunteer sign-ups and more. This lets you launch a polished site quickly without starting from scratch. On top of that, Wix provides reliable infrastructure including web hosting, domain name management and secure data handling. Nonprofits can use Wix Donations to create multiple campaigns, embed donation forms anywhere on their site and track contributions seamlessly. With the AI website builder, you can generate a tailored website in minutes and customize it to match your branding, making Wix a flexible and powerful solution for organizations of any size. Learn more: What is Wix for nonprofits? How to make a nonprofit website for free Best WYSIWYG website builders Best nonprofit website builders FAQ Is there a free website builder for nonprofits? Yes, there are free website builders that work well for nonprofits, including Wix. With a free plan, you can create a professional-looking website without upfront costs, using customizable templates and built-in features to showcase your mission. While free plans may have limitations, they’re a great way to start engaging supporters and sharing your cause. You can always upgrade later to unlock more tools and a custom domain. What makes a good nonprofit website? A good nonprofit website clearly communicates your mission, encourages donations and inspires volunteer engagement. It should be easy to navigate, visually appealing and mobile-friendly so visitors can access it from any device. Strong calls-to-action, compelling imagery and clear messaging help your audience understand how they can contribute. Integrating tools like donation forms, event calendars and social media links keeps supporters connected and involved. What are some website design best practices for nonprofits? Nonprofit websites should prioritize clarity, simplicity and accessibility. Use consistent branding, readable fonts and high-quality images to make your site visually appealing. Highlight calls-to-action prominently and make donation or sign-up buttons easy to find. Make sure your website loads quickly, works well on mobile devices and follows accessibility standards so everyone can engage with your cause.

Turn your ideas into a website you love with Wix →  Creating a website used to require learning complex languages or hiring an expensive developer. Today, the best WYSIWYG website builders allow you to design visually, letting you see exactly how your site will look as you build it. You simply move elements around the screen, add your content and hit publish. These website builders put website design fully into your hands, regardless of your experience level. By removing the barrier of code, you can focus entirely on your vision and your brand. This guide covers the top website builders to help you pick the perfect one for your website and business. TL;DR: Best WYSIWYG builders for website creation If you want to skip straight to the recommendations, here's a quick summary of the best website builders. Builder name Best for Price Wix Complete creative freedom and versatility Free plan available; Premium starts at $17/mo Webflow Designers who want granular control Free starter plan; Basic starts at $14/mo Shopify Dedicated online stores Starts at $29/mo GoDaddy Speed and simplicity Starts at $9.99/mo Weebly Basic, functional sites Free plan available; Personal starts at $10/mo Duda Agencies and client management Starts at $14/mo What is a WYSIWYG builder? WYSIWYG stands for What You See Is What You Get. In website building, it refers to an editor that lets you work directly on the visual interface of the website rather than editing the underlying code. When you change a font, move an image or adjust a layout, you see that change happen instantly. This type of website builder bridges the gap between idea and reality. Instead of guessing how a line of HTML will render on the screen, you work with the actual elements. It makes the design process intuitive and fast, allowing anyone to build a professional site without needing a computer science degree. Best 6 WYSIWYG builders for effortless website creation Choosing the right website builder depends on your specific goals. Here's a breakdown of the top builders on the market, what makes them special, and who they are best for. Wix Webflow Shopify GoDaddy Weebly Duda 01. Wix Wix is a leading website builder that empowers you to create professional websites with total creative freedom. It offers a true drag-and-drop editor , meaning you can place elements anywhere on the screen without being restricted to a rigid grid. You start with a blank canvas or choose from over 2000 designer-made website templates that are fully customizable. Wix's website builder handles all the heavy lifting in the background, including secure web hosting and security updates. It also includes a large app market, built-in SEO tool and powerful business features like booking systems and online stores. For those who want to get online fast, the AI website builder can generate a unique site for you in minutes based on your answers to a few simple questions. Best for: Anyone looking for complete design freedom and a comprehensive set of business tools in one place. Pricing: Wix offers a free plan. Paid plans start at approx. $17 per month. . 02. Webflow Webflow sits somewhere between a traditional builder and a professional design tool. It is a visual canvas but it's built to mirror the way code works. You are essentially writing HTML and CSS visually. This gives you incredible power over animations and interactions but it comes with a steeper learning curve than the others on this list. It's a good option for those who understand web design principles but want to speed up their workflow. Best for: Web designers and developers who want code-level control without writing the code manually. Pricing: Free to start building. Site plans start at $14 per month. 03. Shopify If your main goal is to move inventory, Shopify is a contender. It's a dedicated eCommerce platform rather than a general-purpose website builder. The editor allows you to customize your storefront visually to an extent. It also has robust tools for inventory management, shipping and taxes. If the visual design is secondary to powerful retail features, this is a solid option. Best for: Online stores and retail businesses focused purely on sales volume. Pricing: Basic plans start at $29 per month. 04. GoDaddy GoDaddy's builder uses Artificial Design Intelligence (ADI) to put together a site for you based on the industry you select. The editing options are limited but that's by design. The goal is to prevent you from breaking the layout too much. You can swipe through different themes and color palettes quickly. It's not the tool for pixel-perfect custom designs but it's efficient if you need a basic informational site up by lunchtime. Best for: Small business owners who need a simple site immediately and don't care about deep customization. Pricing: Starts around $9.99 per month. 05. Weebly Weebly has been around for a long time and remains a reliable option for simple sites. It uses a block-based editor where you drag elements like text boxes and images into designated areas. It's very hard to mess up a Weebly site because the structure keeps everything tidy. While it hasn't released as many new design features as competitors recently, it's very user-friendly. Best for: Beginners who want a simple, no-frills website builder. Pricing: Free plan available. Personal plans start at $10 per month. 06. Duda Duda is built primarily for agencies and freelancers who build sites for others. Its WYSIWYG editor is fast and includes unique features like dynamic personalization, which lets you show different content to visitors based on their location or time of day. It has solid team collaboration tools, allowing you to collect client feedback directly on the site draft. The design capabilities are good, offering a good balance between structure and flexibility. Best for: Agencies and web professionals managing multiple client sites. Pricing: Starts at $14 per month. What to look for when choosing a WYSIWYG builder Not all visual editors are created equal. When choosing a website builder , keep these factors in mind to ensure you pick the one that fits your needs. True design freedom: Some builders claim to be drag-and-drop but force you into rigid boxes. If you have a specific vision, look for a WYSIWYG website builder like Wix that lets you move elements pixel-by-pixel. This ensures your site looks exactly how you imagined it, not just like a generic template. Scalability: You might start with a blog but what if you want to sell merch later? Or add a booking calendar? Choose a WYSIWYG builder with a large app market and built-in business features. You don't want to have to migrate your site to a new platform just because you outgrew the old one. Mobile responsiveness: A huge chunk of web traffic comes from phones and the best website builders automatically optimize your site for mobile screens but also let you tweak the mobile view independently. Check that you can edit the mobile version of your site without messing up the desktop version. Support and resources: Even with an easy tool, you might get stuck. Look for platforms that offer 24/7 customer support and have a large library of tutorials or a community forum. Being able to get help quickly allows you to keep your website and business moving forward. Best WYSIWYG builders FAQ Are WYSIWYG website builders bad for SEO? Current WYSIWYG builders are great for SEO. Website builders like Wix generate clean code that search engines can crawl easily. The best website builders for SEO provide built-in SEO tools that guide you through optimizing your meta tags, descriptions and URL structures, giving you a great chance of ranking well. Do professional designers use WYSIWYG builders? Yes, many professionals use them. They speed up the workflow significantly. Instead of spending hours coding basic structures, designers can focus on the user experience and visual impact. Tools like Wix Studio are specifically designed for agencies and freelancers to build high-end sites for clients efficiently.

Turn your ideas into a website you love with Wix →  The best virtual assistant website builders help virtual assistants learn how to create professional websites that attract clients and support real business goals. Choosing the right platform means understanding what features matter for service-based work, from clear service pages to easy client contact. Many virtual assistants explore a free website builder  to understand their options before committing to a paid plan. Others look for an AI website generator  to speed up site creation while still maintaining control over content and design. At the same time, there’s a strong demand for clear guidance on how to make a website  that feels credible, organized and built to grow alongside a virtual assistant business. This guide compares the best virtual assistant website builders based on how well they support learning, usability and long-term site management, so you can make an informed decision with confidence. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: best virtual assistant website builders The best website builders for virtual assistants balance ease of use with professional features like service pages, contact forms, blogging, online scheduling and basic marketing strategies . If you’re wondering what is a virtual assistant website , it’s essentially a professional hub that showcases your services, builds trust and helps clients contact or book you, something these platforms are designed to support. Some focus on speed and simplicity, while others offer more flexibility as your business grows. Quick takeaways: Wix offers the most complete all-in-one solution for virtual assistants. Simpler builders work well for single-page or brochure-style sites. Scalability matters if you plan to add services, content or automation later. Website builder Best for Paid plans start at Wix Growing virtual assistant businesses Free plan available, paid plans start at $17/month Strikingly One-page VA websites Free plan available, paid plans start at $16/month Weebly Simple service websites Free plan available, paid plans start at $10/month Squarespace Design-focused VA brands Paid plans start at $16/month Dorik Lightweight, modern sites Paid plans start at $20.75/month 5 best virtual assistant website builders Virtual assistants need websites that clearly explain services, build credibility and make it easy for clients to get in touch. Below, we compare the best website builders for virtual assistants using the same criteria across each platform: design flexibility, blogging, eCommerce or payments, marketing tools and pricing. Jump to a builder: Wix Strikingly Weebly Squarespace Dorik 01. Wix Wix is built for virtual assistants who want flexibility now and room to grow later. It offers users free website hosting, professionally designed website templates for virtual assistants and a versatile,   drag-and-drop website builder that combines visual web design tools, built-in business features and AI-assisted site creation in one place. Key features for virtual assistants: AI website builder to create a complete site quickly. Drag-and-drop editor for service pages and online portfolio . Built-in blog maker to share expertise and improve SEO. Contact forms, bookings and email marketing tools. Ecommerce platform and payments for selling services or packages. “With Wix, you don’t just get a template, you get a starting point that’s easy to customize so your website feels truly yours from day one.” - Yarin Singolda, PMM at Wix Pricing: Free plan available. Paid plans start at $17/mo (billed annually). Month-to-month billing options available. Learn more: Virtual assistant website examples How to start a virtual assistant business How to make money as a virtual assistant How to create a virtual assistant business plan 02. Strikingly Strikingly is designed for fast, simple website creation, with a focus on one-page layouts. It works well for virtual assistants who want a clean online presence without managing multiple pages or complex features. Key features for virtual assistants: One-page website layouts. Simple visual editor. Built-in blogging. Basic eCommerce and payment tools. Contact forms for client inquiries. Pricing: Free plan available. Paid plans start at $16/mo (billed annually). Month-to-month billing options available. 03. Weebly Weebly is a beginner-friendly website builder focused on simplicity. It’s suitable for virtual assistants who want a straightforward site with basic pages and minimal setup. Key features for virtual assistants: Drag-and-drop editor. Built-in blogging functionality. Basic eCommerce for digital services. Contact forms and basic SEO tools. Hosting included. Pricing: Free plan available. Paid plans start at $10/mo (billed annually). Month-to-month billing options available. 04. Squarespace Squarespace is known for design-focused templates and consistent visual styling. It’s often chosen by virtual assistants who prioritize branding and aesthetics over deep customization. Key features for virtual assistants: Professionally designed templates. Built-in blogging and SEO tools. Appointment scheduling and forms. Ecommerce for service payments. Integrated analytics and marketing tools. Pricing: Paid plans start at $16/mo (billed annually). Month-to-month billing options available. Learn more: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace 05. Dorik Dorik is a lightweight website builder aimed at users who want modern design with minimal overhead. It’s a good option for virtual assistants who want a simple, affordable site without advanced business tools. Key features for virtual assistants: Clean, modern templates. Visual page builder. Blogging functionality. Basic eCommerce via integrations. Hosting included. Pricing: Paid plans start at $20.75 (billed annually). Month-to-month billing options available. How to choose the best virtual assistant website builders Virtual assistants have different needs depending on how they work and who they serve. When choosing a website builder, focus on the features that support your business model. Key factors to consider: Service presentation:  Clear service pages, pricing sections and testimonials help convert visitors into clients. Client communication:  Contact forms, bookings and email tools streamline inquiries. Content and SEO:  Built-in blogging and SEO features helps establish authority and attract organic traffic. Scalability:  Choose a platform that supports adding services, content or automation later. Ease of management:  A visual editor saves time so you can focus on client work. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Start by securing your domain name , use a domain name search or experiment with a domain name generator  to get online quickly. Why trust Wix’s experts Wix provides guidance backed by real-world experience. Wix’s website-building specialists work closely with product teams, designers and SEO professionals to evaluate platforms based on how virtual assistants actually build and manage websites. These experts test features hands-on, review updates regularly and focus on practical use cases, so recommendations reflect real workflows, not theoretical feature lists. Editor’s note:  All prices and information in this article are accurate as of January 11, 2026 and are subject to change. Please check the provider’s website for the most up-to-date details. Best virtual assistant website builders FAQ What are the best virtual assistant website builders? The best virtual assistant website builders support service pages, contact forms, blogging and payments. Wix is a strong all-in-one option for flexibility and growth. Explore more website builders: Best website builders Australia Best website builders UK Best website builders for portfolios Best beauty website builders Best AI website builders Best website builders Canada Best website builders for designers Best website builders for freelancers Best website builder for small business Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders Best landscaping website builder Best website builders for beginners Do virtual assistants need a website? A website is one of the most effective tools for virtual assistants to establish credibility and professionalism. It allows you to clearly explain your services, showcase past work or client testimonials, and make it easy for potential clients to contact you. A strong website also improves visibility in search engines, helping new clients discover your business online. Can I use a free website builder for my virtual assistant business? Absolutely. Free website builders are useful for testing ideas or creating a simple website, but they often come with branding restrictions, limited features and custom domain limitations. Most virtual assistants eventually upgrade to paid plans to gain full control over branding, remove platform ads and access advanced tools for client management, marketing and payments.

Turn your shoe idea into a real shop. Start selling with Wix eCommerce →   Selling footwear online is one of the most exciting eCommerce business ideas right now—but it comes with its challenges. From finding the right styles to managing inventory, setting up a smooth website and standing out in a crowded market, there’s a lot to navigate. The good news? With the right approach, you can simplify the process, reach eager buyers and build a shoe business that sells. TL;DR: how to sell shoes online Selling online is a journey that begins with sourcing the right products and creating a smooth, shopper-friendly website. From there, it’s about pricing wisely, managing orders efficiently and promoting your store to the right audience. Small details make a big difference—crisp, high-quality photos, clear shipping and return policies and responsive customer service all help your shop stand out. Once your store is running, tracking performance lets you spot trends, tweak strategies, and grow your business steadily. Ready to launch your online shoes store? With Wix eCommerce, you can build a professional website that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What you’ll learn: How to pick a shoe niche and find products that sell Where to sell online: marketplaces, social media or your own website Tips for pricing your shoes to be competitive and profitable How to build a website , set up shipping and manage returns Strategies to promote your shoes and create awesome visuals Best practices for customer support, order tracking and verification Ways to monitor sales, traffic and trends to grow your business over time How to sell shoes online and make money Shoe sales are booming online, with innovative outlets and business models engaging consumers of all ages. Globally, online shoe sales are forecasted to grow 6.8% through 2028, climbing to more than $150 billion in sales, according to Grandview Research . That growth makes now the perfect time to explore business ideas and learn how to make money online —here’s how you can start selling shoes online and tap into this booming market. Pick your shoe niche Source your shoes Choose where to sell your shoes online Price your shoes Build your shoes website Set up shipping and returns for your shoes Promote your shoe business Manage orders and customer support Track performance and grow your online shoe store 01. Pick your shoe niche Your niche will shape your branding, pricing, marketing and even how you design your site, so it’s a good idea to get specific from the start. Decide who you want to sell shoes to Think about the type of shopper you want to reach. Sneaker collectors hunt for limited drops, vintage Jordans or rare collaborations while parents look for durable easy-to-clean kids shoes. Comfort-focused buyers want cushioned soles and breathable materials like everyday sneakers for nurses or office-friendly slip-ons. Minimalist and artisan audiences look for hand-stitched leather or eco-friendly designs. Even niche groups like cosplay enthusiasts search for replica boots or period-accurate footwear. Understanding their priorities will help you tailor descriptions, photos and sizing info for the people most likely to buy. Shoe store website template . See all website templates Choose the types of shoes to sell online It’s easier to start focused than broad. Narrowing your catalog makes sourcing, pricing and branding simpler and gives shoppers a reason to come back. You could specialize in 90s and early 2000s retro sneakers, handcrafted leather boots, luxury sneaker resales like Yeezys and Balenciagas or sustainable shoes made from recycled materials. Maybe your angle is trail running shoes or climbing shoes for outdoor adventurers or custom statement heels for weddings and formal events. Check demand for your shoe niche Before investing, do a quick reality check. Google Trends can show if retro sneakers are still hot or if a style of handmade boot is gaining traction. Check marketplaces like StockX, GOAT or Etsy to see which categories are active. Social media groups and subreddits for sneakerheads, cosplayers or hiking enthusiasts can reveal which styles sell fast and what people are talking about. A niche with steady interest gives you a better chance of consistent sales. Make sure sourcing shoes is sustainable Consider how easily you can keep your inventory stocked. Choose a sourcing method that fits your schedule, budget and long-term goals. Limited sneaker drops can create hype and high margins but require insider connections and perfect timing. Handmade shoes give you control and uniqueness but demand serious time and skill. Thrift flips and resale can be cheap to source but often come with unpredictable supply. Wholesale or dropshipping offers volume but lower profits per pair. Learn more: How to find products to sell online Plan branding for your shoe business When your branding matches your niche, visitors instantly understand who you are and what your shop offers. A sneaker resale store might go for bold streetwear-inspired visuals with clean product grids while a handcrafted leather brand benefits from warm textured photography and storytelling. Comfort-focused shoes for nurses or office workers might highlight trust, durability and practical lifestyle images. 02. Source your shoes Before you start selling you need to figure out where your shoes will come from. The way you approach product sourcing affects your stock prices and the kind of customers you’ll attract. Let's walk through the main ways to get your shoes ready for your online shop. Resell shoes: Selling second-hand shoes is a sustainable and budget-friendly way to start a business . The resale market for limited-edition sneakers is booming with shoes often selling for double or even triple their retail price. Vintage fashion and luxury shoes are also in high demand and finding "deadstock" pairs that have never been worn is like striking gold. “Rare, highly coveted sneakers in new and pre-owned condition continue to appreciate over time, making them a great option to diversify your investments,” says Garry Thaniel, GM of Sneakers at eBay. Create new branded shoes: If you want total control over your shoes' design and quality then building your own line is your best bet. This works especially well if you're making high-end artisan or made-to-measure shoes. The best part is you'll have a unique product that reflects your brand, but it will take more time and money to get started. You’ll need to source materials develop prototypes test quality and handle marketing and sales. Think custom leather boots eco-friendly sneakers or handmade sandals for a specific audience. Buy from a wholesaler or manufacturer: Buying from a wholesaler is your ticket to getting your shoe business up and running in a flash. You can pick out a great selection of shoes from comfy sneakers to professional work shoes and have them ready to sell from the get-go. Just remember that most suppliers have a minimum order number so you’ll need to have your budget ready. This approach is perfect for general shoe stores or if you're planning seasonal collections. Dropship or use print on demand (POD): Dropshipping handles manufacturing, warehousing and shipping, so you only pay for what you sell. Print on demand lets you customize shoes with your own designs, appealing to creative or niche audiences. These models are perfect for custom sneakers, printed canvas shoes or limited-edition collections without the overhead of inventory. Many sellers mix and match sourcing methods to stay flexible. You could resell limited-edition sneakers, offer custom designs through print on demand and stock popular basics from a wholesaler. This gives you variety, helps manage inventory and lets you see what sells best without putting all your money into one method. Shoes sold by Evolve clothing gallery, an innovator menswear boutique and Wix merchant. 03. Choose where to sell your shoes online Once you’ve sourced products, the next step is to choose where to sell them. Select outlets that best suit the type of shoes you plan to sell and already appeal to your target audience. Online store Even if you’re just starting out, it’s always a good idea to create an online store that serves as the flagship destination for your brand. A website gives you total control over your branding, data, and customer experience—and with a solution like Wix’s eCommerce website builder , it’s easy to get started. Pick from hundreds of professionally made store templates . Easily upload your products and customize everything from your product collections and mobile store, to your shipping policies and payment options. With Wix eCommerce, you can additionally access native marketing tools, dropshipping integrations and multichannel sales  automation to take your business to the next level. Pro tip: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Online marketplaces There are various online marketplaces  that can put your products in front of sneakerheads and shoppers that are specifically on the hunt for new shoes. No two marketplaces are alike so it’s important to understand their differences. Moreover, you’ll want to understand what makes shoppers tick on each platform, plus the rules of engagement. Make sure to remain compliant with marketplace guidelines, while taking advantage of everything that they have to offer. Top destinations include: For all types of new, pre-owned, and collectible shoes: eBay .  Shoes are among one of the most popular categories on eBay, where 15 pairs of sneakers are sold every minute. For Wix Merchants, eBay is a native sales channel, enabling quick onboarding, automated product feeds, and other time-saving perks. “With trusted services like Authenticity Guarantee, low seller fees, eBay 3D true view, and money back guarantee, eBay gives shoppers confidence with every sneaker purchase,” says Thaniel.   For collectible sneakers: StockX  and GOAT . The sneakerhead subculture has spawned a number of niche sites for reselling limited-edition designs. Authentication practices and seller fees vary widely, so make sure to do your research. For haute couture resale: TheRealReal  and Vestiaire Collective . These high-end sites attract entry-level fashionistas who don’t want to pay top dollar for luxury goods and/or want to support sustainable retail. Through these sites, you can showcase deals on second-hand footwear and fashion, and have your items authenticated prior to resale. For resale of brand-name favorites: Poshmark  and Depop . While designer labels can be found on these marketplaces, they also feature well-known mid-range brands of all types of footwear, such as Keen sandals and Stride Rite shoes for kids. For new merchandise: Amazon . Amazon’s massive customer base is enticing for sellers, but competition is stiff. Amazon enforces strict rules for sellers to follow, e.g., all footwear sold on Amazon must be new (although upcycled shoes are allowed for Handmade sellers ) and meet Amazon’s listing requirements, including how shoe sizes are displayed. Learn more: How to sell on eBay How to sell on Amazon How to sell on Etsy Social media Growing numbers of consumers are finding shopping inspiration on Facebook, Instagram, Pinterest, and even TikTok. To complement this trend, social commerce tools are making it easier and easier for buyers to complete transactions right from their feeds. With all this in mind, it’s important for your business to consider which social channels support the right formats and audiences for your products. Here are a couple of standouts: For all types of new, resale, and collector shoes: Instagram Shopping . Instagram is all about visuals, so it’s no surprise that shoe enthusiasts flock to the channel to browse and buy footwear. The shoes hashtag currently has more than 120 million results, sneakerhead has 25 million, and highheels boasts 12 million. By tapping into Instagram Shopping, you can allow users to buy your shoes directly off Instagram, whether they discover your products in a photo, reel, live stream, or elsewhere on the channel. For cutting-edge brands, from casual to couture: TikTok . Brands ranging from Vans to Jimmy Choo are reaching a new generation of consumers via this short-form video platform. TikTok offers wide exposure (especially among Gen Zers), with some luxury brands (like Gucci) racking up millions of followers and driving traffic to their sites through TikTok ads. Learn more: How to sell on YouTube How to sell on Facebook marketplace How to sell in Instagram 04. Price your shoes Setting the right price can be tricky, especially if you’re selling across multiple channels. Your goal is to cover all your costs while staying competitive and making a profit. Here’s how to break it down step by step: Add up your costs: Start with the total cost of getting your shoes ready to sell. Include the price you paid for the shoes, shipping, platform fees and any materials if you customize or create them yourself. Don’t forget your time—hours spent sourcing, cleaning or personalizing shoes are part of your costs too. Factor in your profit margin: Decide how much you want to make on each pair. A simple approach is: Price = Total costs + Desired profit. Margins vary depending on your niche. Limited-edition sneakers or handmade shoes can support higher prices while common models may need tighter margins to stay competitive. Check the competition: See what other sellers charge for similar shoes. Your prices should feel fair in the market. If you’re higher, think about ways to add value like free shipping faster delivery or extras like dust bags. If you’re lower, make sure you’re not cutting too deep or raising doubts about authenticity. Consider marketplace rules: Many marketplaces use price to decide which listings get more visibility. Some require price parity across channels or reward competitive rates with better placement. Keep this in mind when listing shoes on platforms like Amazon, eBay or StockX. Test and adjust: Pricing isn't a set-it-and-forget-it deal. Keep an eye on what sells fastest how discounts affect demand and what your competitors are doing. You’ll see that small adjustments can make a big difference in visibility and profits. 05. Build your shoes website Your website is the heart of your shoe business. It’s where people can browse styles, check sizes and make purchases, so it needs to be user-friendly, reliable and built to sell. Let’s look at how to set up a shoe website that works for your brand and your customers. Learn more: How much does an eCommerce website cost How to make a website to sell Shoe website template . See all fashion website templates Choose a website builder for shoes A good website builder makes managing your shoe store simple. Look for drag-and-drop builder s or AI website creator with built-in eCommerce features like inventory management, product variations and sales reporting. Mobile-friendly design is a must since many shoppers browse and buy shoes on their phones. Basic SEO tools help your product pages appear in search results for terms like “men’s running shoes” or “handmade leather boots.” Some builders like Wix include marketing integrations like email lists and social media links so you can promote new arrivals or limited drops directly from your site. Get inspired: eCommerce website examples Pick your shoes domain, hosting and business email Your domain name should be easy to remember, relevant to your niche and include keywords your audience searches for. For example, "RetroKicks.com" works for sneaker resellers while "CozySteps.com" suits comfort-focused footwear. When choosing your domain, use a domain search tool to see what’s available and try a domain name generator for fresh ideas that fit your brand and keywords. Ecommerce web hosting through your website builder keeps your site fast, reliable and secure without technical setup. A business email with your domain like "info@yourshoebrand.com" boosts credibility and encourages trust—especially for premium or collectible shoes. Customers are more likely to buy if your contact info matches your website and looks professional. Learn more: What is a domain How to register a domain name Set up pages for shoes Your product pages are where the magic happens and shoppers decide to buy. Each listing should show off your shoes from every angle. Include side and top views the sole and close-ups of details like stitching or material texture. Add some lifestyle or on-foot shots too. Seeing how the shoes look in action helps buyers picture themselves wearing them. Size guides fit tips and material notes make it easier for people to choose the right pair and reduce returns. Don't forget reviews—customers trust what other shoppers say about comfort durability and style. Make browsing a breeze with filters and a search bar so visitors can quickly find shoes by size color style brand or price. You can even add a blog or style guides to share tips on pairing shoes with outfits or caring for different materials which adds value to your site and keeps people coming back. Manage checkout and e-commerce features A smooth checkout can make all the difference in closing a sale. Offer a few payment options, show shipping costs upfront and keep the steps minimal to avoid cart abandonment. Most website builders take care of the tricky parts like tracking inventory, running promotions, managing taxes and organizing shipping. Some even send automatic updates or reminders for abandoned carts to help recover lost sales. If you're selling shoes, consider adding features like size alerts or waitlists for limited releases. 06. Set up shipping and returns for your shoes Shipping and returns are huge when it comes to selling shoes online—people want fast delivery and a simple way to return the wrong size or style. Start with shipping options: give clear timelines for standard, expedited or overnight shipping and let buyers know when to expect their shoes. Adding tracking is a must—shoppers love being able to follow their order from your store to their door. Think about packaging too. Shoes should arrive looking perfect so use sturdy boxes and add protective inserts for delicate or high-end styles. A little extra care goes a long way in keeping customers happy. When it comes to returns, be clear and fair. Spell out your return window and condition rules—for example, shoes should be unworn, clean and in their original packaging. You can also add small touches to improve the buyer experience, like size exchange guides or return labels included in the package. Learn more: How to sell products online 07. Promote your shoe business Selling shoes online is about getting the right people to see it. The best sellers combine trend awareness, smart promotion, and trustworthy presentation. Spot trends and stock wisely Pay attention to hot collaborations if you’re reselling shoes, and keep inventory aligned with what’s in demand. Casual shoes, slides, and clogs are still booming for WFH audiences, while formal footwear remains popular for those attending events again. Take great photos Show the shoes from every angle so shoppers really know what they’re getting. Grab side shots, close-ups of the stitching, the tread, the materials and a quick peek inside the shoe. On-foot photos help a ton too—pair them with outfits your audience actually wears so they can picture the shoes in real life instead of floating on a white background. If you’re selling vintage or resale pairs, give them some love before photographing. Wipe them down, polish leather, deodorize the inside and fix small scuffs when you can. Swap out old laces and straighten any bent inserts. If you still have the original box or tags, that’s a big win for collectors and adds instant value. “Photos are worth a thousand words, so make them count. Whether merchandise is new, collectible, vintage, or pre-worn, use a photo array to picture items from every angle. That way, buyers can ascertain the quality of materials and the condition of second-hand items. With a little planning and time, you can use basic equipment to take professional-looking product photos that will enhance your listings and encourage sales.” Optimize images and create promo visuals for your shoes Pay attention to image size while you're at it. Heavy photos slow your site down and people bounce if pages drag. Aim for sharp images under 300–500 KB each and resize them to around 1200–1500 px on the long side. Use JPEGs for most shots and PNGs only when you really need transparency. Create visuals for promos and marketing too. Think clear eye-catching banners for your website, ads for social media and visuals for sales or limited drops that all match your brand's vibe. Short videos or animated clips are perfect for showing your shoes in action on Instagram TikTok or email campaigns. Simple graphics for discounts or seasonal promotions also help get clicks and make your store feel professional. eCommerce website optimization tips for driving more sales Promote on the right channels Simple, approachable promotion works best: Share TikTok on-foot videos showing shoes in action Post Instagram Reels highlighting new drops or styling ideas Participate in sneaker subreddits or niche forums List products on Google Shopping Send emails for restocks or limited editions Use basic SEO: descriptive titles, keywords in product pages, and alt text on photos Don’t forget a privacy policy on your site. Let shoppers know their emails, addresses and payment info are safe—it builds trust and keeps your store compliant with laws like GDPR or CCPA. 08. Manage orders and customer support Respond quickly and clearly When you sell shoes online how you talk to buyers matters just as much as the shoes themselves. Shoppers often have last-minute questions about sizing fit or materials before they commit to a purchase so quick clear answers go a long way. A friendly helpful response builds trust and makes shoppers feel confident—especially if you’re selling collectible resale or high-end kicks. Skip the generic “fits true to size.” Instead give them the real scoop: does it run narrow wide or stretch a bit over time? Link to your size guide and if you can toss in a quick on-foot photo so buyers can picture the shoes in action. Templates are a lifesaver for answering common questions fast but don’t make them sound robotic—personal touches make customers feel heard. If you notice the same questions popping up add that info straight to the product listing. “The top sellers on our marketplace consistently exceed buyer expectations by providing the inventory that shoppers are looking for,” Thaniel shares, “along with strong buyer experiences, such as fast shipping and transparent communication where needed.” Track orders and shipping for your shoes Keeping buyers updated on their orders is one of the easiest ways to build trust and satisfaction when selling shoes online. As soon as an order ships, send tracking info so customers know where their shoes are and when they’ll arrive. Add small extras to make the unboxing experience memorable. Include care tips for leather, suede or specialty materials, a size recommendation for future purchases or even a quick thank-you note. Be ready for when things go wrong. Shoes can get lost in transit, sizes might not fit or packaging could get damaged. Respond quickly, offer clear and simple solutions, and make it easy for customers to return or exchange items. Handle returns and verify your shoes When you're selling resale, limited-edition or collectible shoes, buyers need to know they’re getting the real deal. Explain your verification process on your product pages or at checkout so customers see you take authenticity seriously. You can mention things like third-party authentication, brand tags, receipts or your own quality checks. Make your returns process simple and clear. Create an easy-to-find return policy that specifies the return window and condition rules—for example, shoes must be unworn and in original packaging. Then, give buyers simple instructions for how to send items back. For pre-owned shoes, make sure you clean, polish and repair them as needed. You can replace frayed laces, fix insoles and touch up worn areas before shipping. Showing off mint condition items with their original boxes or tags can really boost their value and a buyer's confidence. For limited-edition sneakers, even the little things like packaging, dust bags or tissue paper build credibility. 09. Track performance and grow your online shoe store Tracking performance helps you spot trends, understand what your buyers want and make smarter decisions to boost sales over time. Monitor sales and traffic for shoes Knowing what drives traffic and sales helps you plan your inventory and marketing more effectively. Pay attention to which shoes sell fastest and which sit on the shelf. Are limited-release sneakers flying off your virtual racks? Do classic boots or casual slides see steady sales year-round? Track your traffic sources too. Find out if buyers are coming from social media, search engines or email campaigns. Seasonal trends matter as well; heels might spike before holidays while sandals and slides climb in the summer. Adjust inventory and marketing for shoe sales Use your insights to restock the right shoes at the right time. If a particular style sells out quickly, order more before you run dry. Tweak promotions based on performance—maybe a bundle of socks with sneakers boosts conversions or a small price adjustment helps move slow-selling shoes. Testing small changes in pricing, descriptions or visuals can improve visibility, reduce leftover stock and keep your store profitable without overcomplicating operations. Keep growing your shoe business Expand your store thoughtfully by adding new product lines like seasonal shoes, limited-edition drops or niche categories like kids’ shoes or eco-friendly footwear. Collaborate with influencers or partner brands to reach new audiences. Track your marketing efforts like email campaigns, social media posts and search traffic to see what’s bringing customers in. Expert tips for your online shoe store As with any business venture, running a successful shoe business requires lots of trial and error. There are endless lessons to be learned. With a track record of success in the shoe industry, eBay has gathered valuable insights and best practices for shoe sellers. More specifically, Garry Thaniel, GM of Sneakers at eBay and his team recommends taking the following steps: Keep your eyes peeled for popular collaborations : If you’re looking to resell shoes, keep an eye out for these in-demand collabs and beef your store up with popular inventory. “One major trend we’re seeing is an increase in luxury and streetwear brand collaborations with classic sneaker brands. Partnerships that see big brands like New Balance and Nike team up with luxury designers command headlines and generate tremendous value and demand,” says Thaniel. “For example, New Balance’s ongoing partnership with Aime Leon Dore, a rising luxury streetwear brand based out of New York, caused a 590% search increase for New Balance on eBay.” Cater product selection to the WFH set: While some audiences may be on the hunt for dress-up heels now that in-person events are back on the rise, casual wear still rules the day. Sales of backless footwear—such as slides and clogs—are surging. Overall, clogs are on track for a 183% sales spike by the end of this year, eBay reports. Even if your brand focuses on snappy professional looks or formalwear, you can incorporate flats and dressed-up loafers as a nod to comfort. Be responsive and honest about what you’re selling: When buyers enjoy their experience with a seller, they’re more likely to purchase from that seller again. eBay has programs in place to protect buyers from dishonest or fraudulent listings like Authenticity Guarantee  and Money-Back Guarantee  services. Wherever you decide to sell shoes, obtain third-party authentication for resale items or new merchandise from popular brands. Describe and promote your verification process on your eCommerce site. Back up this quality guarantee with stellar service, i.e., as you launch new sales channels or products, ensure that your customer service team is sized right to support swift responses. Mint condition matters for resale, right down to the box . Deadstock items with original labels and boxes are often more valuable and attractive to buyers. Shoes that have been pre-worn should be cleaned and polished. You should also make repairs as needed to heels or soles. Replace frayed laces or worn-out elastic straps before listing. “Sellers are the backbone of what we do at eBay, and we have seen some inspiring and amazing success stories on our platform," says Thaniel. “The top sellers on our marketplace consistently exceed buyer expectations by providing the inventory that shoppers are looking for,” he further shares, “along with strong buyer experiences, such as fast shipping and transparent communication where needed.” Learn more: How to sell print-on-demand t-shirts How to sell vintage clothing How to sell photos online How to sell clothes online How to sell shoes online FAQ What’s the best site to sell shoes on? It depends on what you’re selling. Sneaker resellers often do well on eBay and StockX thanks to built-in authentication and a big buyer base. For handmade or custom shoes, Etsy works great, and if you want full control, your own website lets you build your brand and avoid strict marketplace rules. Is it profitable to sell shoes online? It can be, especially if you target the right niche like limited sneakers, vintage styles or comfort-focused footwear. Strong photos, fair pricing and clear policies help you stand out and keep your margins healthy. What are the fees for selling shoes online? Marketplaces usually charge listing fees, selling fees and payment processing fees. Some take a percentage of the final sale, while others add extra costs for ads or authentication. Running your own site usually means paying for hosting, a domain and payment processing, but you avoid marketplace cuts. What are the risks of selling shoes online? Common risks include returns due to sizing issues, counterfeit concerns in the sneaker world and shipping problems like lost or damaged boxes. Clear policies, solid verification steps, and strong packaging help keep things smooth. How to start a shoe business from home? Pick a niche, source a small test batch and set up a simple website to list your products. Use social platforms to build early buzz and keep your inventory organized so you can ship quickly. With a solid routine and smart pricing, you can run the whole operation right from your living room.

Get started by:  Creating an online store →  |  Getting a domain → Whether you want to clear out your closet, curate vintage finds or launch your own design label, learning how to sell clothes online puts you in the driver's seat of your own business. With a professional ecommerce website builder like Wix, you can create a stunning online store that looks just and helps you sell. You get to control how your brand looks, how you talk to your customers and ultimately, how you grow your sales. TL;DR: How to sell clothes online Here's the quick version of what you need to know. For selling clothes online, a dedicated website is essential. It acts as your 24/7 shop window, allowing you to display your collection exactly how you want. To reach your goals, your site needs high-quality product photography, clear size guides, an easy checkout process and an "About" page that connects your style story with your shoppers. Step Action 01. Find your fashion niche Decide on a specific style or category to attract a loyal audience. 02. Choose a professional eCommerce website builder Pick a platform with strong eCommerce features and design flexibility. 03. Source your inventory Determine if you will make, buy, or dropship your products. 04. Set up your online store Upload products, write descriptions, and organize your catalog. 05. Sort out payments and shipping Connect payment providers and define your shipping rates. 06. Market your clothes Use social media and email to drive traffic to your shop. How to sell clothes online in 6 steps Selling clothes online might feel like a big project but it becomes much simpler when you break it down into a few manageable steps. The next six steps will help you move from a rough idea to a fully functioning clothing store that's ready to take orders. Find your clothing niche Choose an ecommerce website builder Source the clothes you plan to sell Set up your online store Sort out payments and shipping Market your clothes 01. Find your clothing niche The fashion market is huge, so trying to sell everything for everyone is usually a mistake. You'll have much more success if you focus on a specific corner of the clothing market. Your clothing business idea could be anything from sustainable activewear and vintage denim to hand-knitted scarves or minimalist office wear. When starting a clothing business , focusing on a niche helps you define your brand identity. It makes it easier to find your target audience because you know exactly who they are and what they're looking for. When you speak directly to a specific group of people, your marketing becomes more effective, and you build a loyal community around your brand much faster. 02. Choose an ecommerce website builder Your online store is the home of your brand, so it needs to look professional and work perfectly. An ecommerce website builder like Wix is a great choice because it gives you the design freedom to make your shop look unique without needing to hire a developer. You can start with an ecommerce website template designed specifically for fashion and retail, then customize it to match your vibe. Look for an online store builder that includes powerful eCommerce tools built right in. You'll need features like product galleries, inventory management and secure checkout. With Wix's ecommerce builder, you can manage everything from one dashboard, making it easy to track orders and update your clothing catalog whenever new stock arrives. 03. Source your clothes Now you need clothes to sell. There are a few ways to get inventory, depending on your business model. You might be a maker who designs and sews your own pieces. You might be a curator who hunts for vintage gems at thrift stores to resell. You might want to use dropshipping, where a third-party supplier prints your designs on t-shirts and hoodies and ships them directly to your customers. Whichever path you choose, make sure you prioritize quality. If you're reselling clothes, inspect every item for damage. If you're dropshipping, order samples first to check the fabric and print quality. Your reputation depends on your customers loving what they receive, so never cut corners on your stock. 04. Set up your online store This is where your online clothing shop comes to life. When it comes to selling clothes online your product photography is everything. Customers can't touch or try on the clothes, so your photos need to do the work for them. Use bright, natural light and show the item from multiple angles. Close-ups of the fabric texture can also help boost buyer confidence. Write clear, descriptive product titles and descriptions. Don't just say "Blue Shirt." Say "Navy Cotton Button-Down with Vintage Fit." Be sure to include accurate sizing charts and material information. Organizing your items into categories like "Tops," "Bottoms," and "Accessories" will help shoppers find what they want quickly, keeping them on your site longer. 05. Sort out payments and shipping Before you can launch, you need to handle the logistics. Connect a payment provider so you can accept credit cards and other payment methods securely. Most website builders offer built-in solutions or integrate with popular gateways. You want the buying process to be smooth so customers don't abandon their carts at the last second. Shipping is another huge factor for clothing. You need to decide if you will offer free shipping (and build the cost into your price), charge a flat rate or calculate real-time rates based on weight. Be clear about your shipping policies and return options. Since fit can be tricky, having a fair return policy often encourages people to buy. 06. Market your clothes With your clothing store ready to go, it's time to get eyes on your brand. Fashion thrives on visual platforms, so Instagram, Pinterest and TikTok are your best friends here. Post photos of your clothes being worn, share behind-the-scenes clips of your packing process, or create style guides showing how to wear your pieces. Email marketing is another powerful marketing tool. Encourage visitors to sign up for your newsletter by offering a small discount on their first order. You can then send them updates about new drops, sales, nd style tips. Building an email list gives you a direct line to your customers that doesn't depend on social media algorithms. How to sell clothes online FAQ Is selling clothes online profitable? It can be. The fashion industry continues to grow in the eCommerce space. But your profit margins will depend on your sourcing method. For example, selling vintage finds often has high margins since the initial cost is low, while dropshipping has lower margins but carries less financial risk since you don't hold inventory. How do I price my clothes to sell? Pricing should cover your costs (item cost, shipping materials, platform fees) and leave you with a profit. Research what similar brands are charging to ensure you are competitive. If you are selling vintage or handmade items, you can often charge a premium for the uniqueness and time involved in sourcing or creating the piece.

Turn your ideas into sales and start selling with Wix eCommerce →   Selling videos online lets you turn your content into a real source of income. It comes down to reaching the right audience, creating videos people want to watch and setting up a simple way for customers to buy and access your work. With the right eCommerce platform , your videos become products you control, price and sell on your terms. TL;DR: how to sell videos online In this guide, you’ll learn where to host and sell your content, how to build your own video store with a website builder , set up payments and pricing and protect your work. We'll also cover how to market your videos, manage customers and turn your passion into a steady income stream. You’ll learn how to: Choose a video niche that attracts the right audience Create and organize high-quality video content Decide where to sell your videos (your own site, marketplaces or VOD platforms) Build a video store using an online store creator Set up pricing, payments, subscriptions and bundles Protect your videos from unauthorized use Market your videos with SEO, social media and email Support customers and encourage repeat sales Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to sell videos online in 8 steps Here’s a detailed guide to help you launch and grow your video business successfully. Choose your video niche Create high-quality video content Choose where to upload your videos Create your online store Monetization and payments Protect your content Market your videos Offer great customer service Selling videos online starts with creating high-quality content for a specific audience. Use an eCommerce platform to upload your videos, set prices and manage payments securely. Protect your work with watermarks and clear usage terms then promote your videos with social media, SEO and email marketing to attract and grow your audience. 01. Choose your video niche A well-defined niche helps you target a specific audience and makes your marketing efforts that more effective. Think about your passions and expertise. Are you great at creating educational tutorials, stunning drone footage or engaging animations? Do you plan on selling or streaming licensed content like TV shows and movies?  Once you have an idea, research the market to see what’s trending. Look for gaps you can fill or underserved audiences. Selling to a specific group, like fitness enthusiasts or small business owners, helps your brand connect with customers on a deeper level and builds a loyal following. 02. Create high-quality video content Your videos are your product, so they need to be top-notch. If you create your video content, invest in good equipment, like a quality camera and microphone, to ensure your videos look and sound professional. If you’re planning on distributing licensed content and media, make sure your mezzanine files are capable of high resolution video (1080p, 2K, 4K).  Plan your content carefully, whether you’re creating a series of tutorials, a collection of stock clips or a back catalog of licensed films and TV shows. A regular release schedule is also important and keeps your audience engaged and coming back for more. Pay attention to editing, making sure your final product is polished and free of errors. High-quality content is what will set you apart from the competition and convince customers to make a purchase. 03. Choose where to upload your videos Before uploading your first video, let’s look at the best places to actually sell your content. The options go way beyond a simple upload and stream, and each comes with its own pros and cons. Where you decide to sell your videos should match your overall strategy and help you meet your goals. No matter if you're a fitness coach, indie filmmaker, educator or actor, you can use a mix of these platforms to build your business. Learn more: What is an online store? How to start an online store How to sell online Create your own website Running your own site gives you the most control and lets you keep more of your earnings. When you sell videos directly from your website, you set the price, you decide how visitors access your content and you get the opportunity to build direct relationships with your audience. This is a great route for creators who want to build a strong brand identity. For example, a chef could create a series of cooking tutorials and offer them as a premium course or a wedding videographer could sell highlight reels directly to clients. The best eCommerce website builders  make it easy to create an online store, manage your products and accept payments . Wix offers an all-in-one online store builder with fully customizable storefronts, along with its  AI website generator  and over 2,000 professionally designed website templates—including hundreds of professional video and eCommerce website templates —to choose from.  With your own website, you also need to take care of a domain and web hosting.  It’s recommended to buy a domain  that’s memorable and reflective of your brand. A short, catchy name is easier for customers to remember and find. Choosing a domain for selling videos online starts with a clear and memorable name that reflects your content and is easy to spell. A domain name generator can help you explore options quickly and using an eCommerce platform that includes registration, hosting and website setup makes launching your video store simple. "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix  Web hosting is what makes your site accessible online. When you build your site with an integrated platform like Wix, you get free website hosting  included. This simplifies the setup process, as you won't need to find a separate eCommerce hosting  provider. Learn more:  What is a domain?  What is web hosting? How to make a website Monetize with YouTube Beyond monetization from ads, the platform lets you sell access to premium content through Channel Memberships, which allow you to offer exclusive and early access to videos along with other perks, like badges, member-only live streams and discount codes for merchandise. Video creators from all walks of life use YouTube as both a shop window and a sales channel—whether you're an online yoga instructor or teach painting classes. To start off, post some free introductory content to attract viewers and then use YouTube's features to promote and link to your paid courses or a storefront on your own website. Stream on Amazon Amazon Prime Video Direct (PVD) lets creators and production houses rent, sell or offer their videos through their Prime Video streaming platform. If you’re making independent documentaries, instructional how-tos or short movies, Amazon gives you access to millions of potential viewers. You’ll need to meet their content guidelines but it's a powerful way to monetize your work. PVD is especially popular with independent filmmakers and educators looking to distribute their content to a wider audience. Upload to third-party video-on-demand (VOD) platforms If you want to get started quickly without a lot of technical setup, sites like Vimeo and Uscreen make it simple to sell and stream videos online. These platforms are designed for video businesses and often include hosting, secure paywalls and even marketing features. Musicians selling concert replays and fitness instructors offering on-demand classes often use these services because they handle all the backend work, letting them focus on creating great content. "If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." - Dafna Rabin, Wix templates design team lead See more:  What is a domain?  What is web hosting?  What is an eCommerce website? Is Wix good for eCommerce?  What is and how to use Wix Stores   04. Create your online store Now it’s time to build your storefront. Start with a homepage that grabs attention with strong visuals and a clear message. Your online store should be easy to navigate, with clear categories for your videos. Write compelling descriptions for each video, highlighting its benefits. Use high-quality thumbnails to give customers a preview of your content. To truly understand how to make a video website  that viewers will love, focus on user experience and clear calls to action. Wix makes it easy to build a professional website, with eCommerce tools to sell videos, manage payments and run your store in one place. To start an online store for your videos, pick a website builder and a video website template that highlights your content. Use a domain name generator to find a memorable domain, set up secure payments, and organize your videos into collections or courses so customers can easily browse and watch. See why eCommerce dominates the competition:  Ecommerce vs marketplace Ecommerce vs retail  Ecommerce vs brick and mortar Website vs online store 05. Monetization and payments  Once your videos are ready it’s time to turn views into income. To do this you’ll learn how to price your content, choose the right payment methods and create a system that makes buying easy and secure for your customers. One-time sales and rentals The most straightforward method is selling your videos for a one-time fee. One-time fees are great for standalone products like a feature film, a recorded webinar or a specific tutorial. For example, an independent filmmaker could sell their latest short film directly to fans, or a business consultant could sell a recording of a popular workshop. You can also offer rentals, where customers pay a smaller fee for temporary access, usually 24 to 48 hours. Rentals are great for entertainment content, like a virtual concert from a musician or a digital premiere of a play. It lowers the barrier to entry for customers who aren't ready to commit to a full purchase. Learn how to start an eCommerce business  and design for great eCommerce UX → Subscriptions and memberships If you plan to release content regularly, selling subscriptions  or setting up a membership model is a powerful way to create steady and reliable income.  Your audience pays a recurring fee—monthly or annually—for access to your entire library of videos, plus any new content you release. This creates a community around your work and gives you predictable revenue. Fitness instructors find huge success with this model, offering a membership for access to a library of workout classes. Similarly, an educator could create a subscription for a series of ongoing coding lessons, adding new modules each month to keep subscribers engaged and learning. Learn more: How to make a website to sell Bundling videos Why sell one video when you can sell a whole collection? Bundling is the practice of packaging multiple videos together and selling them as a single unit, often at a discounted price. This increases the perceived value and encourages customers to purchase more content than they might have otherwise. A cooking instructor could bundle several videos into a "Beginner's Guide to Italian Cuisine" course. A life coach might package a series of motivational talks into a "30-Day Confidence Boost" program. Bundles make it easy for your audience to get a comprehensive learning experience while increasing your average order value. See how eCommerce management  works Upsells and supplementary content Your video is just the starting point. You can increase your earnings by offering upsells and supplementary materials. After a customer buys a video, you can present them with an offer for a related product. This could be anything from a one-on-one coaching session to a downloadable workbook or an invitation to an exclusive online community. For instance, a yoga teacher selling a video on beginner poses could offer an upsell for a personalized feedback session. An artist who sells a tutorial on digital painting techniques might offer a supplementary package of custom brushes and color palettes. These additions provide extra value for your audience and can significantly boost your income from each sale. Find out more: How to make a subscription website Types of eCommerce  How to sell photos online Pricing Deciding how to price your videos is a key step. Do some research to learn what your competitors are charging and to get a sense of the market rate. Looking at other trending products  can inform your pricing and bundles. Consider offering different pricing tiers or bundles to appeal to a wider range of customers.  Pro tip: Your pricing should reflect the value of your content and your business goals. Payment processing A smooth and secure online shopping cart  and checkout process is crucial for converting visitors into customers.  Whichever payment model—or a mix of models—you choose, make sure your payment provider offers multiple payment options and secure checkout for your customers.  Popular payment methods to support include credit cards, debit cards and digital wallets like Apple Pay and Google Pay. Wix Payments offers a streamlined solution to handle transactions, no matter where your customers are. It ensures a secure and simple checkout experience, which helps build trust with your audience.  See more:  What is Wix Payments? What is an online shopping cart?  Ecommerce statistics 06. Protect your content When you sell digital products like videos, it’s important to protect your content from unauthorized use.  Use watermarks on your video to prevent them from being downloaded for free. You should also set clear terms and conditions for how your videos can be used after purchase. This can include limitations on redistribution or use in commercial projects. Clearly communicating these terms on your site helps protect your intellectual property. Learn more about eCommerce website security →  07. Market your videos Once your website is live, you need to know how to drive traffic to your online store . Use a mix of marketing strategies to drive traffic to your website and share your video previews and trailers on social media platforms like Instagram, TikTok and YouTube to reach a wider audience. Use SEO features  and best practices to help your site rank higher in search engine results. You can also build an email list to send updates and special offers to customers and subscribers.  Consistent eCommerce marketing  is key to growing your video business and increasing sales. For more advanced strategies on improving your store's performance, check out this post on eCommerce website optimization . Read more:  Is Wix good for SEO?  Why eCommerce sites fail How to grow your eCommerce business   08. Offer great customer service Happy customers are more likely to become repeat customers. Be responsive to questions and feedback. Create an FAQ page  to answer common questions about your videos, payment options and usage rights. If issues arise, handle them promptly and professionally. Excellent customer service builds trust and shows that you value your customers. This can lead to positive reviews and word-of-mouth referrals, which are invaluable for your business. Create your video portfolio website today. Wix video seller examples Here are some examples of great video-selling websites built with Wix. 01. Our Time Filmz Our Time Filmz is a beautiful example of how to build a community-driven platform for original films and exclusive content. The homepage immediately draws you in with its bold call to action: "Join the Collective." This membership-based model not only gives fans access to exclusive films, but also behind-the-scenes footage, merch discounts and the chance to actively support independent filmmaking. Their focus on storytelling is evident in their visually stunning trailers and detailed project pages, which highlight the creative process, from costume design to casting. By inviting fans to be part of "The Collective," Our Time Filmz creates a sense of belonging and ownership in the filmmaking journey. This platform is a standout example of how to engage audiences by blending exclusive content with a strong community focus. Like what you see? Sell your videos online using these video website templates . Template name: Production company website template Explore these website building tips  to make your site shine. 02. Reflex-OIL-ogy Reflex-OIL-ogy is a prime example of how to combine wellness education with a hands-on approach to holistic health. The homepage immediately invites visitors to explore live classes, home study courses and webinars, all designed to teach the art of energizing reflex areas of the feet using essential oils. They offer monthly Zoom gatherings, detailed reflex area charts and a variety of online courses, making it easy for both beginners and experienced practitioners to deepen their knowledge. The platform’s emphasis on community is evident through its regular Reflex Reunion meetings, fostering connection and shared learning. Reflex-OIL-ogy is a standout example of how to create an engaging, educational platform that empowers individuals, while being able to monetize on a steady flow of video content. Like what you see? Turn your videos into sales with these website templates . Template name: Minimal layout website template 03. BLKGTV (Black Girl Television Network) BLKGTV  is an inspiring example of how to celebrate diversity and representation in the streaming world. The homepage immediately connects with its audience, emphasizing its mission to showcase content by and for black women and other underrepresented groups. The platform’s sleek design and accessible navigation make it easy to explore its extensive library of independent films, documentaries and BLKGTV originals. By offering a subscription-based model and availability across multiple devices, BLKGTV ensures that its content is both inclusive and accessible. This platform is a standout example of how to build a community-driven streaming service that prioritizes representation and engagement. Like what you see? Sell your videos online using this same template. Template name: Production company website template Need even more inspiration? Check out these eCommerce website examples →    How to sell videos online FAQ How can I sell my videos online? To sell videos online, you first need to create high-quality content and define your niche. Then, build an eCommerce website using a platform like Wix. Upload your videos, set your prices and set up a secure payment system. Finally, market your videos through social media, SEO and email to attract customers. Related blog posts:  Can I sell products with Wix? How to sell on Wix Where is the best place to sell my videos online? The best place to sell your videos is on your own website. This gives you full control over your branding, pricing and customer relationships. An all-in-one website builder like Wix provides the tools to create a professional online store, manage sales and market your content from one place. Can I sell videos on my website? Yes, you can absolutely sell videos on your website. Using an eCommerce platform, you can set up a digital store to sell your videos as one-time downloads or through a subscription model. This allows you to build your own brand and keep a larger portion of the profits.

Turn your ideas into sales and start selling with Wix eCommerce →   As online shopping keeps growing, having an online store is almost a must if you want to reach more customers and sell your products or services. An  eCommerce website  lets you sell around the clock without the costs of a physical shop. Setting up an  online store  doesn’t have to be complicated or overwhelming. It’s easier than ever to  create a website  that helps you sell anything and keeps you ahead of eCommerce trends. This article shows you how to make a website to sell and start bringing more customers your way. Learn more: How to sell on Wix , Can I sell products with Wix? Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: how to make a website to sell products Wix eCommerce makes it easy to build and grow an online store. Start by defining your product and audience, then create a user-friendly site with clear branding, smart categories and strong product pages. Add secure payment options, helpful pages like FAQ and About, and optimize for SEO and mobile. Use social media, email and content marketing to drive traffic. Keep your store updated and track performance to boost sales and stay competitive. Easy ways to improve your Wix online store Online store basics Easy eCommerce wins Show your products Use bright, clear photos from different angles. Add short videos or GIFs showing your product in use. Write honest descriptions focusing on benefits, not just features. Make buying easy Use big, visible “Add to cart” buttons. Simplify checkout by allowing guest checkout and multiple payment options. Show progress steps so buyers know how close they are to finishing. Keep it mobile-friendly Choose a Wix template optimized for mobile. Test navigation and loading speed on phones. Avoid tiny buttons and cluttered pages. Build trust Share your story on an About page with photos and genuine language. Include contact info and easy ways to reach you. Add customer reviews and social proof. Get customers back Add an email signup form with a clear benefit (discount, early access). Send occasional emails with helpful info or offers. Personalize emails with customers’ names if possible. Answer common questions Create an FAQ page answering questions about shipping, returns, sizing, payment and product care. Keep answers clear and easy to scan. Show happy buyers Request reviews and feature them on product pages. Share customer photos or testimonials on social media and your site. Respond politely to feedback, even negative. Promote your store Share your website link on social media regularly. Join local or niche groups and share helpful content, not just ads. Collaborate with small influencers or friends. Keep it updated Regularly update product photos and info. Remove or clearly mark out-of-stock items. Add new products or seasonal items to keep your store fresh and inviting. How to make a website to sell Define what you're selling and who it's for Pick a domain name and hosting provider Design your website Create clear product pages Organize your products into categories Set up payment methods Sort out your shipping  Add relevant pages Optimize your website for search engines Launch and market your website Maintain your site 01. Define what you're selling and who it's for Learning how to build a website to sell products begins with comprehending your product's purpose and target audience . By identifying the problem your product solves, understanding who your customers are and designing a website that resonates with them, you can build a website that converts visitors into customers. Conduct a product analysis Whether it's a physical product, a service or a digital download, your product should exist to solve a specific problem for your customers. This problem might be something practical, like a tool that makes a task easier, or something emotional, like a piece of art that brings joy. Once you've identified the issue, you can start thinking about how your product solves it. Define your target audience Start by thinking about the demographics of your ideal customer: age, gender, income, location, etc. Really get inside your customer's head to understand their psychographics: values, interests and motivations. The more you understand your customer, the better you can tailor your website to meet their needs. Learn more: What is dropshipping? Size up the competition In order to stay competitive in your industry, look at what other businesses in your niche are doing—both online and offline. Explore their websites and see how they present their products, who they target and what makes them stand out. This will give you an idea of the standards in your industry and how you can carve out your own path to differentiate your business. Analyze your business Make sure to analyze what you bring to the table too. Use a SWOT analysis to understand your business’s strengths, weaknesses, opportunities and threats. This lays the groundwork for defining your Unique Selling Proposition (USP)—the key value that sets your product or service apart. Whether it’s quality, innovation, pricing or service, your USP should meet your audience's needs and help your brand stand out in a competitive market. Looking for other ideas to sell online? How to sell shoes online How to sell art online How to sell furniture online How to sell car parts online How to sell crafts online How to sell party supplies online How to sell toys online How to sell photos online 02. Pick a domain name and hosting provider A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website to sell. These factors influence the success of your website by affecting both user experience and search engine performance. When it comes to creating a website to sell any type of product, there are several key steps to follow: Choose a custom domain name If you had a physical storefront, you’d likely have a sign on the outside with your store’s name. Your domain name  is the digital address of your online store that users should be able to easily find online. Select a domain name that reflects your brand and is easy to remember. Avoid using hyphens and numbers and try to keep your domain name as short as possible. Try using a domain name generator to find a suitable name that isn’t already taken.  Decide on a web hosting provider Web hosting is the service that stores your website files and makes them available to your customers when they visit your website. Consider the pricing, speed, reliability and customer support of each web hosting service before making a decision. Imagine your customers are all around the world and could be shopping at any given time, so when building your eCommerce business , your website must always be available and issues need to be resolved quickly and efficiently. Ecommerce website security  is essential for both your business and your customer's safety, in order to protect sensitive information and build trust for your brand. Wix’s  free web hosting  allows you to scale your hosting as your online business grows.  03. Design your website Designing a successful website to sell products is not just about making it visually appealing, but also creating a cohesive brand identity that resonates with your intended audience and reflects your company's values. What’s arguably most important is creating a user-friendly site for customers to see products and navigate easily to make purchases, both on desktop and mobile versions.  You can go in-depth and learn how to make an eCommerce website  that will set yours apart from the competition and/or study eCommerce merchandising strategies. Logo and branding Your logo and branding are the visual representation of your business and should communicate the right message to your potential customers. To start, make a logo  that embodies your brand’s personality and message. Then, choose a color scheme and typography that complement your logo and reflect your brand’s characteristics. Use these elements consistently across your website, social media profiles and marketing materials to establish a cohesive brand identity. Templates Picking a website template can help outline the overall look and feel of your eCommerce site. Explore these customizable eCommerce website templates  to see which one suits your needs. It’s important to select a design that aligns with your brand’s personality and guides your customer through the buying experience. A template can offer a simple navigation menu and clear calls to action, so your customers find what they're looking for quickly. Website features The way that users interact with your eCommerce website can impact their buying decisions. For example, if it’s difficult to navigate or even to search for specific items, you may deter prospective sales. Focusing on user interface (UI)  will provide visitors with the best possible experience that is natural and effortless. Consider these key features that can drive conversions. Intuitive navigation : Your website navigation should be simple and user-friendly, with a homepage that quickly directs customers to products, categories and relevant information. Build a logical site structure, with drop-down menus or breadcrumbs  that highlight where customers are on the site and help reduce bounce rates. Mobile friendliness : Up to 70%  of web traffic comes from mobile devices and more online purchases are being made from mobile devices than ever before. With this in mind, ensuring that your website is optimized for mobile use is key. Consider a mobile-first website design that takes into account the limitations of smaller screens right from the start, enhancing the mobile user experience. In addition, look to responsive design that adapts to different screens, guaranteeing the best possible experience whether customers are on a smartphone, tablet or desktop computer. Check out Wix Studio  for more responsive design options.  Clear call-to-action : Include a clear call-to-action (CTA), which prompts customers to make a purchase. Your CTA should be highly visible and easily accessible. For example, you may choose to use "Buy Now" buttons, which appear after selecting a product or "Add to Cart" buttons, which are accessible on every product page. AI tools: Online stores never close, and your customer support shouldn’t either. Wix AI Site Chat  delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Get started with an AI-generated website  today. 04. Create clear product pages As part of your website creation process, focus attention on your product pages . A good product page is visually appealing, informative and well-organized. Product pages should contain the following information: Product name Price Category Description Images Include high-quality product photographs Customers are more likely to buy something when they see a detailed image of the product they are interested in buying. Use images that are clear and bright and show the product from multiple angles. Additionally, you may choose to include zoom features and 360-degree views, which allows customers to get a more in-depth look at the product. You can use an image resizer tool to crop and scale image shots to showcase your products.  Write accurate product descriptions When writing product descriptions, think about how to help customers reach an informed decision about their purchases. Include all relevant details such as size, materials and any features that help your product stand out. Use descriptive and informative language to entice customers to complete a transaction. You can also think about specific keywords when writing product descriptions to optimize them for SEO. With strategic keywords, it will help prospective customers find your products much more easily.  Additional elements to include on product pages A clear layout and good product images are just the start. To make your product pages work harder for you, add elements that build trust, remove doubts and make it easier for people to buy. These small details can make a big difference in helping customers feel confident about clicking “add to cart.” Availability and stock info : Let buyers know if an item is in stock or running low to create urgency and manage expectations Customer reviews and ratings : Social proof helps new customers trust your product. Add a rating system and let buyers leave feedback Estimated delivery details : Show when customers can expect to receive their order, based on their location or shipping option Clear call-to-action buttons : Use buttons like “Add to cart” or “Buy now” that stand out and are easy to find Related or suggested products : Recommend similar or complementary items to encourage extra browsing or higher cart value Link to terms and policies : Add a short link or dropdown for your terms and conditions, privacy policy or return policy so customers know exactly what they’re agreeing to before they buy 05. Organize your products into categories Strong product categories make your website easier to shop. They help people find what they want quickly, improve search rankings and guide buyers toward more products they didn’t know they needed. The right structure makes your store feel organized, not overwhelming. Start with a few main categories that match the types of products you sell—like clothing, electronics, beauty or home decor. From there, build out subcategories and smaller sections that reflect how people actually browse. For example: Main category : Shoes Subcategory : Women’s shoes Smaller categories : Sneakers, sandals, boots, heels Use straightforward labels. Shoppers should know exactly what to expect from each category without having to think twice. Tips for designing strong category pages Grid layout with clean visuals : Use evenly sized product images in a grid to make your page feel balanced and easy to browse Filters that matter : Let customers sort by size, color, price or style so they don’t waste time digging through things they don’t want Badges that grab attention : Highlight sale items, new arrivals or bestsellers with simple, well-placed labels that help drive clicks Quick-access links : Add microcategory links like “sneakers” or “boots” above the product grid so people can skip straight to what they need Visible pricing and CTAs : Make sure prices and add-to-cart buttons are easy to see without needing to hover or click through Link categories throughout your site Make it easy for people to move between categories so they keep exploring instead of bouncing. When navigation feels smooth, visitors stay longer and are more likely to buy. Add your main categories to the top navigation, with dropdowns for subcategories so everything’s one click away. Keep it clean and scannable so shoppers don’t feel overwhelmed. On your homepage, feature links to popular or seasonal categories so visitors know where to start. You can also link from product pages to related categories to keep people exploring. For example, a page for running shoes might link to other athletic footwear or accessories. Breadcrumbs help people see where they are on your site and easily backtrack if needed. And if you have a footer, repeat your main categories there too—it gives people another way to keep moving without hitting a dead end. 06. Set up payment methods Since the goal is to sell your goods, finding a variety of payment methods for prospective customers to complete their purchases will help to seal the deal.  Customers are more likely to fill out their credit card information when they know that their transactions are both easy and secure. Some of the most common payment methods you can include are: Credit and debit cards Digital wallets (Apple Pay, Google Wallet) PayPal Wire transfer Cash on delivery Check payment Cryptocurrency (Bitcoin, Ethereum) Buy now, pay later services (Afterpay, Klarna) Direct debit Payment options and cost considerations When choosing payment possibilities, consider how much they cost. Each online payment system involves processing fees, which can significantly impact your revenue. Research payment providers and take into account their processing fees before you set up a payment solution for your online store. Addressing security concerns Payment systems are regularly targeted by cybercriminals. Select a payment gateway that offers its own security features, such as fraud detection and chargeback protection. The Payment Card Industry Data Security Standard (PCI DSS) is a compliance standard that you should consider when selecting payment methods. Ensuring that your payment systems are secure adds credibility to your store, increasing customer trust and improving your store's reputation, while simultaneously protecting your assets. Set up thank you pages After a successful purchase, it's important to show your customers that you appreciate their business. Setting up a thank you web page is a great way to express gratitude and also provide valuable information to customers such as payment confirmation, order numbers, shipping details and estimated delivery dates. This not only creates a positive customer experience but also provides them with the necessary information for future reference. Tackle cart abandonment Reducing cart abandonment is key to boosting sales and delivering a smooth shopping experience. Simplify your checkout process by cutting unnecessary steps to make it fast and easy to use. Let customers check out as guests, so they don’t have to create an account. Send automated cart reminder emails to gently prompt shoppers about their forgotten items, and consider adding perks like free shipping or exclusive discounts to encourage them to complete their purchase. 07. Sort out your shipping  After adding products and payment options, make sure you can deliver those goods. Determine the best shipping and delivery options for your customers and set up shipping rates, choices and policies. Understand your shipping needs Shipping preferences can vary depending on the nature of your products. For example, if you're selling perishable items like food or flowers, you'll want to invest in refrigerated shipping alternatives. Similarly, certain products require more robust packaging to ensure they arrive at their destination safely. Therefore, before setting up your shipping arrangements, factor in your product's unique needs and incorporate them into your pricing strategy. Choose a shipping carrier Go one step further and provide options for customers such as expedited shipping, tracking or insurance. Once you have these factors in mind, you can determine which shipping carriers you'll use. Popular carriers include: DHL USPS UPS FedEx Determine shipping rates These rates should be based on your shipping strategy and cover the cost of packaging, handling and delivery. It's important to have competitive rates, as customers are more likely to abandon their purchase if they see high shipping costs. Find a balance here between keeping costs reasonable for your customers and making revenue for yourself. There are several types of shipping available: Flat rates : Eliminate surprise fees for your customers and simplify your shipping process. Flat rates are great if your products are consistent in size and weight. Weight-based rates : This shipping fee automatically adjusts based on the weight, making it fair for both you and the customer. A good option if your products have varying weights. Location-based rates : This involves charging different rates for shipping determined by the destination of the product. This type of shipping rate works when you have customers in multiple locations. Local pick up : This option removes the shipping fee entirely, making the product price more attractive to customers. Perfect if your business caters to customers within a specific area. Free shipping : Use free shipping as a marketing tool if you can afford to offer it without sacrificing profitability. Offering free shipping to customers who spend a certain amount is also a good way to increase sales without losing revenue. 08. Add relevant pages Your website isn’t just a place to sell—it’s where people decide if they trust you enough to buy. Along with your product and category pages, you’ll need a few others that make shopping easier and help your brand feel real. These pages answer common questions, show you’re a legit business and keep people moving through your site. Homepage Your homepage is often the first thing visitors see, so keep it clear and focused. Highlight what you sell, what makes it worth buying and where to go next. What to include: A clear brand message and logo Featured products or bestsellers A strong CTA like “Shop now” or “Start browsing” Navigation links to main categories Testimonials or reviews Banners for sales or promotions Contact or support info Learn more : How to build a homepage About page People like to buy from people. Your About page tells your story and gives visitors a reason to connect with your brand. What to include: How and why you started the business What your brand stands for What makes your products different A quick intro to your team, if relevant Keep it short, honest and personal. Even a few lines can make a big difference. Learn more : How to write an about us page Best About us pages Contact page Let customers know how to reach you if they have a question or issue. Include: A contact form or email Business hours or response time Social links, if you’re active on them Learn more : Contact us page examples Contact form design FAQ page Answer the questions customers ask most—like shipping times, return policies or how sizing works. It saves them time and reduces support requests. Learn more : How to create an FAQ page Legal pages These help protect your business and build trust. Add links in the footer to: Terms and conditions Privacy policy Shipping and return policy 09. Optimize your website for search engines As you make your own website to sell, develop an SEO strategy for how to drive traffic to your online store . Everything from keyword research to fixing and maintaining technical issues is vital for maintaining your eCommerce SEO  efforts.  Perform keyword research Keyword research is the basic foundation of any good SEO strategy. It's essential to target keywords (the words or phrases people use to search for products or services like yours) and include them on your site. There are many tools available, such as Google Keyword Planner, Ahrefs and Semrush, to help you find the right keywords. When conducting keyword research, aim to identify high-volume, low-competition keywords relevant to your site and products. This ensures that your content is more likely to rank in search results, exposing your business to more potential customers. On and off-page SEO On-page SEO refers to the optimization of content on your website. This can include adding the relevant keywords, optimizing site speed, creating appropriate metadata and creating engaging, informative content. Off-page SEO, on the other hand, includes everything beyond the website's technical aspects, such as earning backlinks to the website, social media optimization and online reviews. Both On-page and Off-page SEO practices help get your site noticed and eventually lead to better sales. Optimize for local SEO If you're running a local store or providing services in a specific area, it's essential to optimize your website for local SEO. This involves adding city or state keywords to your site, building local links and getting listed in local directories like Yelp and Google My Business. By doing this, your business is more likely to appear in search results when someone searches for local services or products like yours. Monitor your website Keep a close eye on your website’s performance to ensure your SEO efforts pay off. Regularly track key metrics like site traffic, keyword rankings and bounce rates to understand how users interact with your content. Use tools like Google Analytics or search engine reporting dashboards to identify trends and spot areas for improvement. By monitoring and making data-driven adjustments, you’ll stay competitive and keep your site effective in driving sales. 10. Launch and market your website Once you finish creating a website to sell products, it's important to market your store to potential customers. Here are some marketing strategies  to enhance your online presence and expand your customer reach. Promote on social media Set up social media accounts to promote your website, engage with your customers and keep them up-to-date with your latest products and promotions. Social media platforms like Facebook, Instagram, Twitter and TikTok allow you to reach your audience according to their interests, location and behavior. It’s also a great way to connect with your customers, learning more about their spending behaviors and interests.  You can also invite your customers to share their experiences with your products. Create a branded hashtag to make it easy for them to post photos or videos and showcase their content on your website or social media. User-generated content (UGC) builds trust, adds authenticity and provides powerful social proof to inspire new customers. Solicit customer reviews Positive reviews from satisfied customers can build your reputation and attract new ones. Encourage your customers to leave a review after purchasing a product by ensuring that your website has a review section. Respond to all reviews, whether positive or negative and show your customers that their feedback is taken seriously.  Email marketing Create an email list of both your current and prospective customers and send them newsletters, promotional emails and updates on your products and services. Emails should be visually appealing, concise and relevant to your audience. Insert call-to-action buttons and links to your website to encourage your customers to complete a purchase. Try Wix’s email marketing tool to create relevant and effective campaigns. Get creative If you want to make money online , it’s not enough to rely on the usual marketing channels. You need to show up where your audience actually spends time. The more ways you find to get seen, the more chances you have to grow your traffic and turn that into income. Here are some additional methods you can use to promote your website and attract more customers. Video marketing : Engage your audience on YouTube, Vimeo and TikTok to promote your products. Highlight the unique features of your products through product demonstrations, tutorials or customer testimonials. Influencer marketing : Collaborate with industry influencers to promote your products to their audience. These individuals have a large following on social media and can influence purchasing decisions. Affiliate marketing : Tap into the expertise and networks of affiliates to sell your products in exchange for a commission. Affiliates bring their unique marketing methods to the table, which is particularly effective for high-value or specialized items. Content marketing : Create and share a variety of content to attract and convert prospects into customers. This can include blog posts, ebooks, infographics, podcasts or webinars. Align your content closely with the products or services you offer to educate your audience, establish trust and build credibility. To level up your credibility and user experience, you could test out HubSpot's free Guide Creator tool  to quickly create step-by-step how-to guides with screenshots. These guides are perfect for explaining how to use your products/services or walking customers through common processes. The visual format makes them easy to follow and helps illustrate your expertise. 11. Maintain your site Running a successful online store goes beyond just setting it up. Customers are more likely to return to a store that meets—or even exceeds—their standards. By maintaining your site, you can provide a positive user experience and keep customers coming back. Here are some key aspects to consider: Update product descriptions : Ensure that your customers have the correct information which can aid in their purchasing decisions. Inventory stock availability : Remove out-of-stock items from your product pages or clearly mark them as sold out. Stay current with trends : Adapting to market trends can give your store a competitive edge, whether it's a trending product, a new eCommerce app or a popular design aesthetic. Add eCommerce apps or plugins : Consider tools that can help with everything from SEO optimization and email marketing to inventory management and customer service. Monitor site traffic : Gain valuable insights about your customer's behaviors and preferences to tweak your marketing strategies, SEO efforts and even product offerings. Assess site functionality : Test the entire purchase process, from adding items to your cart to making a payment, to ensure a seamless buying experience. Features of a great eCommerce website These are the features to watch out for when building a great eCommerce website: Feature Why it matters Fast performance Keeps shoppers from leaving due to slow pages Mobile-friendly design Ensures a smooth experience on any device Clear navigation Helps users find products quickly Secure checkout Builds trust and protects customer data Product visuals and descriptions Helps shoppers make informed decisions 5 tips to sell products successfully online Keep it mobile-friendly : Most online shoppers use smartphones so make sure your site looks great and works smoothly on any device. Streamline your checkout : Simplify the process and offer a guest checkout option to reduce cart abandonment. Quick and easy wins customers. Use high-quality images : Clear, professional photos of your products can boost customer trust and drive more conversions. Engage with email marketing : Start building your email list early. It's one of the best ways to share updates on new products and exclusive offers. Show off your social proof : Add customer reviews, ratings and testimonials. Shoppers trust other shoppers' opinions so make sure they're easy to see. 5 common mistakes to avoid when selling stuff online    Forgetting to optimize speed : A slow website kills sales. Compress images and make sure your hosting can handle the traffic to keep everything running smoothly. Overcomplicating navigation : Too many options can confuse people. Keep menus simple, clear and easy to follow. Ignoring SEO : Not optimizing for search engines means missing opportunities. Make sure your content, product pages and images are SEO-friendly. Skipping the "About Us" page : Don’t leave customers guessing. A great "About Us" page adds personality and builds trust. Neglecting customer support : When things go wrong, people need help fast. Make contact info easy to find and think about adding live chat for instant support. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a website to sell FAQ How can I track and analyze website performance? To track and analyze website performance, digital analytics tools are essential. Google Analytics offers in-depth statistics on visitors, helping understand customer behavior, source of traffic and popular pages. This data can help you make informed decisions to improve your website's performance. When you build a website with Wix, you’ll automatically have access to Wix analytics , which includes information on website traffic, visitor behavior, conversions and more. Should I offer discounts or promotions on my online store? Offering discounts and promotions on your online store can be a great strategy to attract customers and boost sales. Promotions can be used to clear out old inventory, encourage bulk purchases, or incentivize repeat buying. They can also be a tool for acquiring and retaining customers. You can also try out loyalty programs where customers register to your site and get exclusive discounts and deals, or better prices for spending more.  Is it important to have a mobile app for my online store? While a mobile app can enhance user experience, it's not mandatory. Ensure your website is mobile-friendly, as many customers prefer browsing and shopping on their smartphones. If you decide to create an app, one of the most straight-forward options is using an app builder  to convert your existing website content into an app.  Can I sell internationally on my online store? Yes, selling internationally can be a great way to expand your business and reach a broader audience. Before diving into international sales, carefully consider the implications this can have on your business. First, you need to ensure your eCommerce platform supports international transactions and currencies. Additionally, you must understand the shipping and customs procedures for each country you plan to sell in, including costs and laws, to avoid unexpected issues. It's also vital to ensure your website is translated appropriately and consider cultural nuances in the regions you aim to serve. Lastly, you must accommodate for region-specific marketing strategies and customer service needs.  How much does it cost to make a website to sell online? The cost of making a website to sell online can vary greatly, depending on a number of factors. Everything from the website's complexity to the eCommerce platform used can impact these costs. Plus, if you design and create the site on your own or hire a professional website designer , this can also impact both cost and time. Considerations like website hosting, purchasing a domain name and investing in SEO are important for overall costs to create a website to sell. To learn more, see our guide on how much does an eCommerce website cost  to estimate your expected costs. Can I build an online store for free? Yes, it's possible to create an online store for free. With Wix, you can start your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our business and eCommerce premium plans . What are the most profitable items to sell online? When deciding what to sell, consider factors like competition, profit margins and sourcing and production costs for your chosen products. Keep in mind that the online market is dynamic, so staying adaptable to changing consumer preferences is key for long-term success. Here are some highly profitable items to sell online: Luxury goods:  Jewelry, apparel, high-end gadgets Digital products:  Online courses, software subscriptions Health and wellness offerings:  Niche products with proven benefits Software-as-a-service (SaaS):  Tools solving specific B2B problems Subscription boxes:  Curated high-quality products or niche items

Roni Sagi recently captured hearts on season 19 of America’s Got Talent , taking second place with her unique dog-dancing performance. Her “paw-inspiring”  performance wasn’t just about her dancing or the amazing bond she shares with her dog, Rhythm—it was a full-on emotional experience. Her success on AGT shows how telling your story can truly resonate with your audience—and that’s something we can all learn from. We sat down with Roni, fresh off her AGT run, to learn more about her experience of making a website that reflects her unique artistic style. Her site is a perfect example of how small business owners and creators can build a recognizable presence both online and offline. "Never in my wildest dreams did I think that dancing with dogs could be my actual career. Now, anyone, anywhere can learn to dance with his dog through my online courses." - Roni Sagi, America's Got Talent runner-up, season 19 Get started with  making a website  using Wix, or follow our guide on  how to build a website . Keta Tov means good vibes Roni’s website, Keta Tov  (which translates to good vibes), built on Wix, is a natural extension of who she is as a creative.  The moment you land on the site, you’re greeted by a gallery of bold photos that capture Roni and her canine crew (yes, there are four dogs in total, Bailey, Pessah, Martha and, of course, Rhythm)—a true showcase of her artistry.  What’s more, her website has subtle movements at every touch. Whether it’s the elegant use of hover motions or video loops, Roni’s site manages to mirror her refined dance moves that are always center stage.  Let’s dig deeper into Roni’s creative process of creating a website, sharing how it's not just a portfolio, but a site promoting her courses and subscription packages for other dog owners.  Finding her rhythm in web design Take a closer look at how Roni turned her passion into a business. She didn’t just put together a website—she made sure every part of it felt like her, from the way she connects with her audience to how she presents her courses. For Roni, it’s not just about selling her services; it’s about sharing her love of dog dance with others.  From mood board to photo shoot Mapping out the look and feel A business, not just a website Unleashing the right features Paw-inspiring takeaways The planning phase: from mood board to photo shoot Before diving into the design of her site, Roni took the time to plan everything out carefully, starting with a mood board. She pulled inspiration from a variety of sources to create an aesthetic that would guide the look and feel of her site. This mood board helped her stay focused on the visual style she wanted and gave her a foundation for every creative decision moving forward. Want more help on how to plan a website ? First, understand all the benefits of a website  and what makes a good website .  Roni then organized a photo shoot specifically for her website. The idea of the photos was to capture both the movement and the bond she shares with her four-legged dance partners. She wanted that philosophy to be front and center on her site, so the shoot captured moments that highlighted her dogs' personalities and her relationship with them, showing how much deeper the bond goes than just the physical performance."It ties back to what Roni emphasizes in her classes: the connection comes first, and the dance follows.  What we can learn from this This approach is a great example of how your brand’s visuals should align with your core values. Whether it’s through imagery, colors or design choices, everything on your site should tell the same story, just like how Roni’s site reflects the deep connection she shares with her dogs. Pro tip:  Even if you don’t have the budget for a professional photo shoot, you can take photos on your own. Be sure to map out the style in advance. Try using Wix AI tools  for image auto-enhancement , which optimizes images by analyzing and tweaking the color, contrast, brightness and sharpness. Or, test out auto-background removal to clear out background noise and make images pop.    Mapping out the look and feel After completing the photo shoot, Roni moved on to mapping out the look and feel of her website. She found some inspiration from Wix templates , but ultimately decided to build her site from scratch, giving her the freedom to design something that felt truly authentic to her brand. Roni experimented with various color schemes and fonts to find the right vibe for her site. She also focused on functionality, deciding whether to keep everything on one page or create separate sections to showcase different aspects of her business.  Since selling her dog training courses was a key feature, Roni thoughtfully planned the layout of content and visuals considering how visitors would navigate the site and aimed to present her services clearly while remaining true to her brand's essence. What we can learn from this For small business owners creating their own sites, this step in the process is critical. Your site’s appearance matters, but how it functions for your customers is just as important. Roni’s approach shows the importance of balancing design and usability to create an effective online presence. Pro tip:  Wix offers a full suite of totally customizable tools to level up and align all your branding efforts, like a logo maker and AI design tools. Plus, in the Wix Editor, you have access to plenty of pre-made color palettes and customizable settings. You can automatically apply your color theme across your site or apply the colors of your theme to any element on your site. Getting it right: a business, not just a website For Roni, her website is more than just a digital space—it’s her business and her source of income. So, getting it right was paramount.  “As soon as I posted, ‘Now I’m opening an online course website,’ immediately people responded,” recalls Roni. “They started registering. They started asking questions about it. And at this point in time, the online courses are the main part of the business.” She drew inspiration from platforms like MasterClass . On MasterClass, you often get a sneak peek—a few seconds of video or a small glimpse of what’s inside each course, which draws you in. Roni mirrored this on her own site, giving visitors a taste of what to expect from her courses. But there was another question Roni had to ask herself: Would she give away any content for free? Roni took a leap of faith and decided to offer a smaller, introductory course for free. It was a smart move that paid off. Offering a “try for free” option allowed potential customers to experience her teaching style and witness the bond she shares with her dog.  This approach guarantees that Keta Tov is both visually appealing and well-suited to her business goals. By offering a preview and a free course, Roni has set herself up for success, using her site as both a showcase and a tool to grow her business. Pro tip : If you’re also in the business of selling online courses, check out these designer-made  online education website templates  for inspiration. Unleashing the best features for Roni’s site Beyond the design and user experience, Roni’s website is set up to run her business efficiently. Here are some of the Wix specific website features  that Roni used, all in the pursuit of learning how to create a professional website  with a sense of movement. Managing payments:  She accepts payments directly on the site through Wix Payments , offering customers both single payment options and flexible payment plans. This gives her audience the convenience and flexibility they need when purchasing her courses. Tapping into social proof: Roni also understands the importance of building trust, so she includes testimonials from clients who have taken her classes. These testimonials foster social proof and make potential customers feel confident about their decision to buy. Making legal terms easy to understand:  Alongside this, she ensures her legal terms and conditions are clearly laid out, meeting industry standards for transparency and professionalism. Visitors to her site know exactly what they’re getting and the terms they’re agreeing to, which is key for any small business. Connecting with the community : Another great feature on her site is the integration of the Wix Community  tool on each class. This allows participants to join group discussions with others who have taken the same class, adding an element of connection and support. Plus, Roni provides detailed descriptions of each course, making it easy for visitors to understand what they’ll be learning and what’s included. In addition, members-only sections offer exclusive content and perks, fostering loyalty and long-term engagement with your brand. Adding a group forum, like Wix Groups encourages community interaction, allowing members to connect, share insights and strengthen their relationship with your business. Infusing video elements:  While Roni sells her video courses, she uses a video feature that offers a little teaser when a user hovers over the image. This is called an entrance animation, which is a way make a website feel more dynamic and engaging by smoothly introducing elements as users scroll or navigate. Not only does this entice them to click, it offers an interactive component that highlights her business.Check out how to add and customize animations . Utilizing hover interactions: Hover interactions  enhance user engagement by providing intuitive, responsive feedback that guides users and makes navigation clearer. This subtle visual effect can reveal additional information without cluttering the design. For example, when you hover over Roni’s images you see the dogs moving, or you see Roni getting a sweet kiss from one of her poochies.  Wix Pro Gallery:  The Wix Pro Gallery  lets you showcase images, video and text in a single multimedia display. You can choose from various layouts, customize the design, adjust settings and explore advanced options to suit your needs.  Pro tip : Before you make it official and kick off your site, be sure to use this website launch checklist . Related reading: See how Josh Harmon marches to his own beat with his website. Paw-inspiring takeaways Roni’s ability to blend creativity with a strategic online presence is a reminder that success doesn’t just comefrom honing your craft, but also from building a brand that resonates with your audience.  “The fact that in such a short time I was able to build my own business, reach so many people around the world and create such an echo about dog dance, that’s something that makes me super proud.” - Roni Sagi, America's Got Talent runner-up, season 19 For small business owners, building a website that’s both functional and reflective of your brand’s identity is essential. Whether you’re showcasing products, services or creative work, your site is an opportunity to tell your story visually.  Here are some takeaways for getting your own small business online: Tell your story : Whether you’re performing on stage or running a website, connecting with your audience on a personal level can make a big difference. Keep it simple : A clean, well-organized website like Keta Tov ensures that your content shines through without unnecessary distractions. Show your personality : Your website is an extension of you, so make sure it feels true to your brand. Authenticity is what people respond to. Turn challenges into opportunities: According to Roni, "when you face a challenge, or some doubts or something that makes you kind of think, I'm not sure if I can do it or if this is the right thing for me. I think that it's really important to kind of take a step back and ask yourself, what's the opportunity here?”