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Get started by:  Creating a POD store → So, what exactly does starting a print on demand business  look like? Print on demand is a flexible way to sell custom products without buying inventory upfront. Using digital printing orders are made only when customers buy so you can sell anything from t-shirts to tote bags with minimal risk. The best part is, this business model is consistently in high demand, making it a good recession-proof business idea . If you're looking for a way to sell online , print on demand could be the idea for you. Ready to launch your print on demand business?  With Wix on demand printing , you can connect Printful in minutes, turn your designs into products and start selling—all from one dashboard. Build your store, customize your brand and let Printful handle fulfillment. With built-in SEO, AI tools and marketing features, Wix gives you everything you need to grow your print on demand business. TL;DR: print on demand business ideas This article highlighted 11 business ideas, covering everything from t-shirts and mugs to phone cases, stationery, home décor, pet accessories, wall art, laptop sleeves, jewelry, bags and sports merchandise. To truly succeed, focus on picking the right niche, adding personalization, pricing smartly and promoting your products effectively. Platforms like Wix and Printful make setup, fulfillment and sales super easy, letting you concentrate on design, branding and growing your POD business. 11 print-on-demand business ideas Starting a business  in the print on demand industry can be daunting. Here are eleven print on demand business ideas  to help you choose the right niche for you.  Custom T-shirt printing Personalized mug printing Customized phone case printing Bespoke stationery printing Printed home decor Customized pet accessories Unique wall art prints Customized laptop sleeves Personalized jewelry printing Customized bags and totes Specialized sports merchandise printing 01. Custom T-shirt printing Offer personalized T-shirt printing services, allowing customers to create custom designs or choose from a selection of pre-designed templates. Tailored for various occasions, such as events, group activities or personal branding efforts, custom T-shirt printing is an excellent choice for entrepreneurs seeking to tap into the growing market of personalized apparel. To thrive in custom T-shirt printing, entrepreneurs should focus on providing a seamless and user-friendly design platform, ensuring that customers can easily bring their visions to life. By staying attuned to design trends and customer preferences, businesses in this niche can continually evolve their offerings to cater to an ever-changing market.  Ready to build your website?  Sign up for Wix for free 02. Personalized mug printing Specialize in printing customized mugs with unique designs, messages or even photos. Mugs are popular as gifts, promotional items or for personal use. As the demand for unique and sentimental gifts continues to rise, personalized mug printing is a business idea with a clear potential for growth. The flexibility of personalized mug printing allows for a wide range of design options, catering to various tastes and preferences. This business idea aligns with the growing trend of seeking unique and sentimental gifts, providing an avenue for entrepreneurs to contribute to the creation of lasting memories. As the demand for personalized and thoughtful presents continues to rise, those entering the personalized mug printing market have the chance to not only meet a current need but also create a business that leaves a lasting impression in the hearts of its customers. 03. Customized phone case printing Provide print on demand services for personalized phone cases, allowing customers to add their preferred images, patterns or text to create a one-of-a-kind accessory. The versatility of this business idea opens doors to a diverse customer base. From fashion-forward individuals seeking to align their phone cases with their evolving style to businesses aiming for distinctive corporate branding solutions, entrepreneurs in customized phone case printing have the opportunity to serve a broad spectrum of needs.  04. Bespoke stationery printing Offer customized stationery printing, including personalized notebooks, planners and notepads. By allowing customers to add their distinct touch to everyday items, such as notebooks for journaling or planners for organizing, entrepreneurs can tap into a market that seeks to elevate the mundane into a personalized and enjoyable experience. Whether it's for personal use, gifting or corporate branding, bespoke stationery printing stands at the intersection of functionality and personal expression. Aspiring entrepreneurs in the bespoke stationery printing niche can curate a selection of high-quality materials and design options to ensure a premium and customizable experience for their customers. By offering a platform where creativity leads, individuals can transform their stationery into an extension of their personality. As the demand for bespoke and personalized goods continues to grow, a stationery printing business that prioritizes quality, innovation and individual expression has the potential to carve out a solid space in the industry. Learn more: brochure ideas . 05. Printed home decor Step into the world of printed home decor, a print on demand business that revolves around infusing personal style into living spaces. Entrepreneurs in this niche have the opportunity to focus on personalized home decor items, including throw pillows, blankets and wall art. This business idea allows customers to go beyond conventional home decor by adding their favorite designs to items that enhance the aesthetics of their living spaces. Whether it's creating a cozy corner with personalized throw pillows, adding warmth with custom blankets or turning walls into a gallery with unique wall art, the possibilities are limitless. A successful venture in printed home decor requires a keen understanding of design trends, materials and the ability to translate customer preferences into tangible, personalized products. Entrepreneurs can curate a diverse range of design options to cater to various tastes and home styles, ensuring that customers can find the perfect match for their vision. Explore Shira Barzilay’s website, Koketit , to give you inspiration to help you springboard your printed home decor business. 06. Customized pet accessories The beauty of this business idea lies in its ability to tap into the deep emotional bond between pet owners and their furry companions. You can help people celebrate their pets by offering print on demand services for customized pet products including pet bowls, beds and clothing. By offering a platform where pet owners can add their personal touch to essential items, you not only cater to practical needs but also provide an avenue for self-expression and celebration of the unique personalities of pets. Successful ventures in customized pet accessories require a keen understanding of pet trends, materials suitable for pets and an eye for designs that resonate with pet owners. You can curate a diverse range of options, from playful patterns to sophisticated designs, ensuring that the personalized products reflect the individuality of each pet. Moreover, this niche presents opportunities to collaborate with pet influencers or partner with local pet shelters, fostering a sense of community and goodwill. As the demand for personalized and unique pet products continues to rise, those entering the customized pet accessories market have the chance to create a business that not only meets practical needs but also celebrates the joy that pets bring to our lives. 07. Unique wall art prints Specialize in printing personalized wall art, including canvas prints, posters and framed artwork. This niche is ideal for individuals looking to adorn their homes with custom-designed pieces. To thrive in the unique wall art prints niche, you should focus on creating a diverse portfolio of designs that cater to various tastes and aesthetics. Whether customers are seeking bold and vibrant canvas prints or subtle and sophisticated framed artwork, a well-curated selection can ensure broad appeal. Furthermore, engaging with local artists or providing a platform for customers to submit their designs can enhance the uniqueness of the offerings. As consumers increasingly seek ways to personalize their living spaces, a business in unique wall art prints has the potential to not only provide decorative solutions but also become a vehicle for self-expression and storytelling within the home. Learn more: How to sell crafts online , What is a print on demand store , How to sell print-on-demand t-shirts 08. Customized laptop sleeves Provide print on demand laptop sleeve services, allowing customers to protect their devices with personalized designs. This niche caters to individuals who want functional yet stylish tech accessories. By allowing customers to imprint their preferred designs, patterns or even meaningful messages onto their laptop sleeves, entrepreneurs can tap into the demand for tech accessories that go beyond mere utility, creating a space where individuals can express their personalities through their devices. To succeed in this niche, try focusing on sourcing high-quality materials that ensure both protection and durability for laptops. A diverse range of design options, from minimalist to bold, can cater to varying tastes and preferences. Additionally, considering the growing trend of remote work and increased reliance on laptops, customized laptop sleeves present an opportunity to serve a broad customer base.  09. Personalized jewelry printing Create a niche in the print on demand industry by offering customized jewelry printing. This can include personalized necklaces, bracelets and earrings with unique designs or messages. This business idea is perfect for those who want to create wearable art that holds personal significance. To thrive in personalized jewelry printing, explore a variety of materials and design options to cater to diverse tastes and styles. This includes incorporating customizable elements such as birthstones, initials, textiles or symbols that hold special meaning for the customers.  10. Customized bags and totes Target eco-conscious consumers by providing print on demand services for personalized bags and totes. Customers can choose designs or add personal touches to create sustainable and unique accessories. To succeed in the customized bags and totes niche, entrepreneurs should prioritize environmentally friendly materials and production processes. Offering a range of designs, from nature-inspired patterns to customizable graphics, ensures a broad appeal to different tastes. Collaborating with local artists or supporting eco-friendly initiatives can further enhance the appeal of the products. As the demand for sustainable fashion continues to rise, this business idea not only aligns with current consumer trends but also positions entrepreneurs as contributors to a more eco-friendly and personalized approach to accessorizing.  11. Specialized sports merchandise printing Tap into the sports market by offering print on demand services for customized sports merchandise. This can include personalized jerseys, water bottles and accessories for fans and athletes. The appeal of this niche lies in its ability to cater to the fervent fanbase that seeks not just standard sports gear but personalized items that celebrate their allegiance to a particular team or player. With this type of print on demand business, you can provide fans with the opportunity to personalize merchandise, fostering a stronger connection between sports enthusiasts and their favorite teams or athletes. To flourish in specialized sports merchandise printing, stay on top of sports trends, team affiliations and fan preferences. Collaborations with sports teams or partnerships with influencers in the sports community can help enhance the authenticity and appeal of the merchandise. Additionally, offering a range of customization options, from player names to team colors, will help make this a scalable business idea .  How to get started with your print on demand business idea Apply your industry knowledge and creativity To make money with print on demand , leverage your understanding of design trends, printing techniques and consumer preferences. Use your creativity to create unique and appealing designs that resonate with your target audience. Choose your niche or specialization Consider specializing in a specific niche within the print on demand industry to stand out and attract a dedicated customer base. Whether it's personalized apparel, home decor or accessories, find a niche that aligns with your interests and market demand. Choose a legal structure for your business Decide on the legal structure of your business, such as a sole proprietorship ,  LLC  or corporation . Build a professional online presence Decide how to create a website  to showcase your print on demand products on your Wix site . Invest in high-quality images of your merchandise and implement an easy-to-use ordering system. Consider integrating eCommerce platforms or partnering with established print on demand services to streamline your business operations. Invest in quality printing equipment and materials Ensure that your print on demand business uses high-quality printing equipment and materials to deliver excellent results. Research and invest in digital printing technology that allows for vibrant and durable prints. Quality is crucial for customer satisfaction and repeat business. Set up an efficient order fulfillment process Develop a streamlined order fulfillment process to handle incoming orders efficiently. Work with reliable printing partners or invest in equipment that can produce high-quality prints on demand. Consider implementing an inventory management system to track and manage orders seamlessly. Determine your pricing strategies Establish competitive pricing strategies based on factors such as production costs, market rates and the perceived value of your print on demand products. Consider offering bundle deals, discounts for bulk orders or promotional pricing to attract customers. Be sure to lay all of this out in your business plan . Create a marketing plan Develop a comprehensive marketing plan to promote your print on demand business. Utilize social media platforms, online advertising and content marketing to reach your target audience. Collaborate with influencers or bloggers in your niche to increase brand visibility. Lilach Goldis, Social Media Manager at Wix, suggests that you “identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank on them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site.” Ensure customer satisfaction Prioritize customer satisfaction by delivering quality products, providing excellent customer service and addressing any issues promptly. Encourage customer reviews and testimonials to build trust and credibility for your print on demand business. Print on demand business examples built on Wix LemonMerch LemonMerch boasts an extensive array of print on demand merchandise, including everything from hoodies and T-shirts to bento boxes and mugs.  Fur face & co This retailer provides personalized apparel and accessories tailored for pet lovers. They present unisex tees in a variety of colors and designs, allowing shoppers to choose the specific cat or dog breed they wish to showcase on their shirts. Also read: How to start a T-shirt business ,  Print on demand companies   What print-on-demand product sells the most? Apparel print on demand : Best-selling print-on-demand products blend practicality with personalization, and apparel is a clear standout. T-shirts, hoodies and sweatshirts stay popular because they’re versatile and great for targeting niche markets with creative designs, slogans or trends. People love wearing items that reflect their interests, humor or identity, making apparel a go-to option for boosting sales. Seasonal designs, like holiday-themed or event-specific apparel, can also keep demand strong year-round. Home and lifestyle printed items : Home and lifestyle products like mugs, tote bags and wall art are also top performers. Mugs are practical and easy to gift, especially with funny quotes or custom designs. Tote bags, popular for their eco-friendly appeal, sell well with trendy patterns or slogans. Wall art, whether posters or canvas prints, remains a favorite for people looking to decorate their spaces with something unique. These products work great for gifting occasions or personal expression. Top-selling trendy items : Smaller trendy items like phone cases, stickers and custom socks are always in demand thanks to their affordability and wide appeal. Stickers are a hit with younger audiences who love decorating laptops, water bottles or notebooks. Phone cases sell well when designed with bold graphics or themes that match specific interests. Custom socks with fun patterns, animals or quirky messages are both practical and perfect for gifting. How to find products to sell online : To find your next best-seller, check out marketplaces to see which POD products are popular. Pay attention to gaps in the market and products that can be personalized or tailored to specific audiences. Explore social media groups forums and communities to see what people are excited about. You can then validate your ideas with mockups pre-orders or small test runs before fully committing. Print on demand business ideas FAQ What types of products can I offer in my print on demand business? The print on demand business allows you to offer a variety of customized products, including T-shirts, mugs, phone cases, stationery, home decor items, pet accessories, wall art, laptop sleeves, jewelry, bags and sports merchandise. Choose products that align with your interests and cater to your target audience. How can I attract customers to my print on demand business? Use digital marketing strategies such as creating a business website , social media marketing, online advertising and content marketing to reach and engage your target audience. Showcase your unique designs, collaborate with influencers or bloggers and offer promotions or discounts to attract customers. Ensure that your online presence, including your website and social media profiles, is visually appealing and user-friendly. What printing equipment do I need for my print on demand business? The specific printing equipment you need will depend on the products you offer. In general, you may need digital printers capable of producing high-quality prints on various surfaces. Research and invest in printing equipment that aligns with your business requirements. Consider partnering with professional printing services to handle certain products if necessary. How do I set up an efficient order fulfillment process for my print on demand business? To set up an efficient order fulfillment process, make sure you partner with reliable printing partners and/or invest in high-quality printing equipment. Ensure that your chosen method can handle the volume of orders and produce consistent, quality results. Implement an inventory management system to track and manage orders seamlessly, from production to shipping. What pricing strategies should I consider for my print on demand business? Determine your pricing strategies based on factors such as production costs, market rates and the perceived value of your products. Offer competitive prices, bundle deals, discounts for bulk orders or promotional pricing to attract customers. Ensure that your pricing allows for profitability while remaining competitive in the market. How can I ensure the quality of my print on demand products? The best ways to ensure quality are investing in top-of-the-line printing equipment and materials as well as thoroughly vetting printing partners or services. Conduct thorough quality checks on your products before shipping and address any issues promptly to maintain customer satisfaction. Encourage customer feedback and reviews to continually improve your products and services. 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Get started by:  Creating a POD store → It’s hard to believe that you can launch an eCommerce business with minimal up-front investment, zero on-hand inventory or a place to store your items. But, that’s the beauty of print-on-demand business ideas  (aka “POD”). Whether you’re a designer looking to sell your art on T-shirts, or a musician looking to sell custom merch—POD offers a low-risk way to get started. TL;DR: how to start a print-on-demand business Starting a print-on-demand business can be simple and low-risk. In this guide, you'll learn how to pick a niche, design products your audience will love and choose the right print-on-demand service. We'll walk you through selling on Wix or marketplaces, managing printing and shipping with Printful, planning smart pricing strategies, marketing your products and understanding startup costs while keeping your profit margins flexible. Ready to launch your print on demand business? With Wix on demand printing , you can connect Printful in minutes, turn your designs into products and start selling—all from one dashboard. Build your store, customize your brand and let Printful handle fulfillment. With built-in SEO, AI tools and marketing features, Wix gives you everything you need to grow your print on demand business. What is print on demand? Print on demand (POD) is a business model that lets you sell custom products like t-shirts, mugs or phone cases without holding any stock. You come up with the designs, and a POD service handles the printing, packaging and shipping for you. When someone buys your product, the POD service prints your design on the item, packs it up and sends it directly to the customer. You don’t have to deal with storing inventory or managing shipping, making it a super easy and hands-off way to run an eCommerce business. It’s a low-cost, low-risk business model that works a lot like dropshipping . POD is useful for types of businesses  of all stages, ranging from those that are just learning how to start a business  and those with existing stores that are looking to test new ideas. Be inspired by our guide to print design . Heads up: Creating and selling custom products has never been easier. With Wix’s print-on-demand products widget , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more. No extra tools or complex setup needed. Just pick a product, upload your design and start selling—all from your Wix dashboard. With Wix's Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. How to start a print-on-demand business in 7 steps Choose your niche   Decide what to sell  Create your design   Choose the right print-on-demand service   Build your online store   Set the right pricing strategies Develop a marketing plan Where to sell your POD products 01. Choose your niche Your print-on-demand business can’t be all things to all people. That’s why the first step is choosing the right niche for your business. A niche may include people in a certain profession (like nurses or teachers), folks who share a particular passion (like foodies or yoga enthusiasts) or people who participate in shared activities (like cyclists or pet owners). You’ll want to be as specific as possible about your niche, while still reaching an audience that’s wide enough to let you earn profits. For example, you may want to sell to wine enthusiasts. But rather than targeting everyone over the age of 21 in the U.S., you may hone in on millennial moms who enjoy wine. This will help you to better define products, styles and campaigns that speak directly to your buyers. You may already have an ideal niche in mind. If not, here are several good places to start your research: Scroll through your social media feeds : See what’s trending on TikTok or Twitter. Or, participate in Facebook Groups or Reddit forums to immerse yourself in conversations among potential buyers. Ask the internet: Leverage free tools like Google Trends  to gauge interest in particular topics. Keep an eye out for trends that show steady growth over a multi-year period, versus those that are short-lived fads. Do keyword research : SEO software like Moz  or Semrush  can help you measure the amount of search traffic that shopping-related queries attract. Similarly, a solution like JungleScout  can help you gauge interest and sales for items based on data from online marketplaces like Amazon. Do a product search on popular marketplaces: Read product descriptions and reviews on Etsy, eBay or Amazon and get intel into who’s buying what on each platform. Follow your competitors : Visit competitors’ websites and catalogs. See who they’re targeting with their products and use that as a way to shape your own messaging or to identify a niche that’s not currently being served. 02. Decide what to sell There’s a chance that you landed on this blog with a certain product, like T-shirts, in mind. But POD platforms will give you access to a plethora of other items: hoodies, leggings, caps, water bottles or smartphone cases (just to name a few). For more inspiration, here’s a list of the top print-on-demand products  to consider selling. It goes without saying that the products you choose should be tightly aligned with your niche. If you’re targeting people who enjoy yoga and meditation, your product line may include full-print yoga pants, mats and towels. If you’re creating products that appeal to beach lovers, you may choose to put your designs on beach chairs, blankets and swimwear. Another option: Offer sustainable products. Eco-friendly and ethically sourced items are especially appealing to today’s Gen Z consumers. Several print-on-demand suppliers offer a range of eco-friendly printed products, from apparel to lunch totes to pillowcases. Learn more: brochure ideas. How to find products to sell online : To find your next best-seller, check out marketplaces to see which POD products are popular. Pay attention to gaps in the market and products that can be personalized or tailored to specific audiences. Explore social media groups forums and communities to see what people are excited about. You can then validate your ideas with mockups pre-orders or small test runs before fully committing. 03. Create your design This step can either be the most exhilarating or intimidating part of your journey, depending on your comfort level with design. If you were born with a gift for design, then starting a POD business can help you share your passion and give you an avenue to make money as an artist . If you’re not an artist or graphic designer, there are other ways that you can close the “design gap.” You could, for example, choose from premade designs, images, and fonts within your POD platform. Or, use a design tool like DesignWizard  or Piktochart to spark your creative juices. Alternatively, you could hire a designer from the Wix Marketplace  to help you out. If you’re struggling to find some artistic inspiration, look at popular designs that are already selling well on marketplaces or other sites. But be careful not to copy them. Avoid trademark infringement and other thorny legal issues by studying intellectual property for print on demand. Whether you choose to create your own designs or work with another professional, carve out time to validate your ideas. Share your vision or early mockups with a trusted group of individuals or via channels like social media where you can gather honest feedback. 04. Choose the right print-on-demand service When it comes to picking the right printer for your designs, make sure to consider the following questions: What type of products does the platform offer? What kind of equipment, materials, and printing techniques do they use? What are their average turnaround times? Where do they ship your products from, and how are shipping rates calculated? What type of packaging will be used? Do they charge a monthly fee and/or a percentage of each sale? How are returns, cancellations, and refunds handled? Does the platform integrate with your eCommerce platform? Check out online reviews to see what other online merchants are saying about their services. Also, order a sample of your products so that you can evaluate product quality. Check that the colors, materials and texture meet your expectations. It’s possible for some designs to look better on a computer screen than in person. This step is therefore crucial for making sure that your design actually looks good when paired with the fabrics, ink and printer that you choose. There are several well-known print-on-demand companies  that you can choose from: Printful:  Printful offers a wide range of customizable products, from clothing and accessories to home decor. Known for its high-quality printing and fast shipping, it handles everything from production to shipping, allowing business owners to focus on marketing and customer service. Printful also integrates directly with Wix, where you can explore, design and start selling custom products right away. Printify: Printify enables entrepreneurs to create custom products like T-shirts, mugs and posters. It connects with a network of print providers across the globe to offer a wide variety of items for customization. Printify integrates with major eCommerce platforms to handle printing and shipping, making it easy to scale a business. Gooten: Gooten specializes in creating and fulfilling custom products such as apparel, home goods and accessories. With a global network of printing partners, Gooten offers high-quality printing and fast fulfillment. Learn more: How to sell print-on-demand t-shirts What is a print on demand store? 05. Build your online store Start selling your products in one of two popular ways: Sell on a marketplace like Amazon, Etsy or eBay: Marketplaces offer large, established audiences that are already eager to buy. That said, marketplaces may charge subscription fees, listing fees and/or transaction fees. They each have their own rules regarding branding, pricing and listing products too, so you’ll need to familiarize yourself with these to avoid any hiccups. Learn how to build a website using a platform like Wix eCommerce : This approach offers you the most freedom; you can design your store exactly how you want and stay in control of the entire buyer experience. The challenge here is that you’ll have to invest in marketing so that your products get seen, but platforms like Wix eCommerce offer built-in marketing tools, as well as automations to help you grow your business faster. You don’t necessarily have to pick one or the other. In fact, a multichannel selling  strategy has proven to increase sales. (Merchants who connect their stores to a sales channel like Amazon or Wish can increase sales up to 12%, according to Wix proprietary data.) However, starting with a website can help you to build the right foundation for your brand. Aside from giving you total control over the user experience, a website allows you to test various prices and offers without limitation. It further gives you direct visibility into user behaviors, so you can better track what’s helping or hurting sales. Wix eCommerce additionally integrates with marketplaces. So, if you decide to expand into marketplaces in the future, you can easily sync your products, inventory and prices without having to log into each marketplace individually. There are other perks, too. For example, if you sign up for eBay through Wix, you’ll automatically receive a higher limit of zero insertion fee (read: free) listings. Learn more:  Is Wix good for small businesses? 06. Set the right pricing strategies Finding the sweet spot in terms of pricing can be a challenge. But here are a few questions that you can ask yourself to get to the right answer: What are my startup costs? Make sure that your pricing accounts for all of your expenses, including your marketing, labor, fees and other costs. What are other businesses charging for their products?  It goes without saying that you’ll want to price competitively or have a strategy for justifying higher price points. How unique are my products?  As noted above, you may be able to charge more for your products if they're one-of-a-kind. Will I offer free shipping to my customers? More than half (58%)  of shoppers abandon their carts due to higher-than-expected shipping costs, so offering free shipping may be a good idea—given that it doesn’t kill your margins. There are various ways to offer fast and free shipping, whether that means folding it into the product price or offering free shipping at certain price points. What will my profit margin be at this price?  When all is said and done, you, of course, will want to make sure that you’re making money from every sale. Make sure that you calculate your profit margins accurately, taking into account all expenses and “hidden” costs (think: returns, taxes, transaction fees, etc.). 07. Develop a marketing plan Your work doesn’t end once your online store goes live. To build a successful print-on-demand business, you’ll need to proactively drive attention to your products. Here are five great ways to start building an audience and creating positive buzz around your business: Tell your friends and family members: All about your business and encourage them to share your products with their networks. Engage with buyers on social media: Invest in learning the ins and outs of channels that are most strategic for your brand. Join in on relevant conversations and express your brand’s personality online. Learn how to make a blog : Publish articles that showcase various ways to use your product and/or simply addresses questions people might have when searching for a brand like yours. A blog can help you to expand your SEO strategy and reach consumers organically. Partner with influencers: Collaborate with influencers or other brands that target similar audiences as you. Be sure to offer something in return and to lean on their areas of expertise. Create an email strategy: Plot out the emails you’d like to send, whether you’re looking to re-engage shoppers, reduce abandoned carts or generate buzz around upcoming sales. Check out these 14 eCommerce marketing  ideas for more inspiration (see our guide on what is eCommerce ). 08. Where to sell your POD products Choosing where to sell your print-on-demand products depends on how you want to grow your business. Some sellers focus on quick sales and exposure while others aim to build a brand they can fully control. Think about how much time and effort you want to spend on marketing, customer service and running your store. If you want a more hands-off approach, one option might suit you better.  Your long-term goals matter too. Selling on marketplaces can bring quick sales but limits your control and branding. Running your own store gives you more freedom but requires a solid plan to attract customers. A smart strategy is to test products on marketplaces, see what works and then move your top sellers to your own store. This way, you get the best of both worlds and can grow your business over time. Marketplaces vs. your own eCommerce store Selling on marketplaces (Etsy, Amazon, Redbubble, etc.):  Marketplaces give you access to millions of potential customers right away so you don’t have to worry about driving traffic. They also handle payments and bring built-in buyer trust. But competition is tough, fees can eat into profits and you don’t have much control over branding or customer relationships. There’s also a chance of being suspended or banned which could put your business at risk. Running your own store:  Having your own eCommerce store gives you full control over branding, pricing and the customer experience. You can build a loyal audience, run targeted marketing and avoid marketplace fees. The downside? You’ll need to drive traffic yourself which means investing in SEO, social media or ads. Growth takes longer but you’re building a brand you own without depending on marketplace rules.  Hybrid approach:  Many successful POD businesses start by using marketplaces to gain traction while building their own store. This lets you benefit from marketplace exposure while gradually shifting customers to your website. Offering exclusive products or discounts on your site is a smart way to encourage repeat buyers to shop directly with you. How much does it cost to start a print on demand business? Starting a print-on-demand (POD) business is generally low-cost compared to traditional retail models, as it eliminates the need for inventory and large upfront investments. Here's a breakdown of potential costs. Ecommerce website builder fees If you're setting up an online store, website builders like Wix, have monthly fees ranging from $0 to $149 depending on the plan and features you choose. Domain name A custom domain enhances your brand's professionalism and costs anywhere from free up to hundreds of dollars a year. Create an eCommerce website with Wix and a domain name is free with a paid plan. Graphic assets Investing in high-quality design assets or hiring freelance designers can cost anywhere from $5 to hundreds of dollars per design, depending on complexity and licensing. Sample products Ordering samples to check quality before selling is crucial. This varies based on the products but expect to spend $20 to $100. Marketing and advertising This varies widely with strategy and scale. Initial budgets for ads might start around $50 to $500 to gain traction. Organic marketing through social media can be low-cost but demands time. Business registration and licenses The cost to register a business varies by state and country, usually around $50 to $800. However, some POD platforms don’t require formal business registration initially. A rough estimate for starting a small-scale POD business might range from $100 to $1,000 or more. However, costs can be kept low by using free trials, open-source software and organic marketing strategies initially. The primary investment is time and creativity to create appealing designs and a strong brand. Ongoing success in POD also requires reinvestment in marketing and new designs to stay competitive and keep capturing customer interest. Pros of starting a print-on-demand business Fast and easy to get started: Once you pick a service and a design, you can start selling in minutes. Avoid buying in bulk : Only pay for what gets sold, whether you sell a single unit of an item or thousands. This reduces your initial inventory costs and the risk involved. Instant access to a variety of products : Most POD platforms connect you with a wide range of products and brands to choose from. Don’t worry about shipping or storage : Your print-on-demand partner handles the logistics for you. Pro tip: Kevin D'Souza, director of Product Experience at Vista Corporate Solutions shares, "Custom merchandise is not just a revenue channel; it's a conversation starter that deepens your audience's connection to your brand." "Partnering with a reputed print-on-demand service unlocks the potential for unmatched quality and an eclectic mix of products, empowering you to venture beyond the conventional. Envision creating unique, memorable pieces—think water bottles, lunchboxes or tote bags—that not only stand out but become integral to your customers’ daily lives." Check out some more pro tips from VistaPrint about branded merch and how to leverage it. Cons of starting a POD business You can’t customize everything : While you can personalize your design, you can’t necessarily select any material you’d like or manufacture products in non-standard sizes. Quality control is trickier : You must vet and monitor vendors carefully to ensure that product quality, shipping, and the overall buyer experience consistently meet expectations. Lower margins: You’re likely to pay higher per-unit costs in exchange for outsourced logistics and the ability to manufacture in small batches. How to create designs for print on demand Creating designs for print on demand (POD) without a background in design can be accomplished with the following steps: Leverage graphic elements: Make use of existing graphic elements and templates provided by design tools. These elements can be customized to create unique designs without starting from scratch. Look for graphics, icons and fonts that align with your vision. Simple and impactful designs: Embrace simplicity. Clean and straightforward designs can often be more effective. Focus on conveying a clear message or aesthetic rather than overcomplicating the design. Typography and color palette: Experiment with typography. Play with different fonts, sizes, and arrangements to create visually appealing text-based designs. Ensure that the text is easy to read and complements the overall design. Additionally, choose a cohesive color palette. Consistent and well-chosen colors can enhance the visual appeal of your designs. Incorporate personal photography: If relevant, incorporate personal photographs or images. Authenticity can resonate with customers, and personal images can add a unique touch to your designs. Outsource: If you find design overwhelming, consider outsourcing. Connect with freelance designers who can bring your ideas to life at an affordable cost. How to start a print-on-demand business FAQ How to setup a print-on-demand business Print-on-demand business setup starts with choosing the right products and target audience. Use a POD service to handle printing and shipping while you set up an online store to list your items. Focus on pricing, marketing and testing to keep startup costs low and profit margins flexible. Is print on demand a profitable business? Print on demand can be a profitable business model for some entrepreneurs, but its success depends on various factors. It depends however on the following—the product niche you choose and how successful it is, how unique your designs are, the effectiveness of marketing and promoting your business, the quality of your products, profit margins, how good your customer service is, the platform you use to sell your goods and its integrations, seasonal trends, as well as how much competition you have. Is it possible to make a living from a print-on-demand business? Yes, it's possible to make a living from print on demand (POD) if the business is well-planned, executed effectively and meets market demand. Many entrepreneurs and artists have built successful and profitable print on demand businesses. However, it's important to recognize that the level of income you can achieve through POD dependent on how successful your business might be. Is print on demand easy? Print on demand (POD) can be relatively easy to start, especially for individuals with minimal upfront investment and without the need for inventory management. POD services handle printing, production and order fulfillment, allowing entrepreneurs to focus on designing and marketing their products. However, success in POD still requires strategic planning, creativity in design and effective marketing to stand out in a competitive market. Can I start print on demand with no money? Yes, you can start print on demand without any money upfront using free platforms like Printful, Printify and others. Printful integrates directly with Wix, making it one of the easiest ways to get started. That being said, if you're wary of costs, remember that you may have to pay listing and transaction fees to sell on certain marketplaces. You'll also need some budget if you want to advertise or use more advanced selling tools. What are the startup costs for a print-on-demand business? Startup costs for a print-on-demand business using Wix: Wix website plan : $14-$39/month Domain name : $10-$20/year Logo design : $0-$300 (DIY or professional) Product designs : $0-$500 (DIY or outsourced) Wix app integrations: $0-$50/month Marketing: $0-$500 initial budget Business licenses : Varies by location Sample products: $50-$200 Total estimated startup cost : $100-$1500 How do I price my print-on-demand products? To price print-on-demand products calculate base cost (production + shipping) first. Then research competitor pricing and your target market. Add your desired profit margin (typically 30-50%), factor in any platform fees, bulk discounts. It's good to psychologically (e.g., $19.99 instead of $20) and test different price points. What are the profit margins in print-on-demand? Profit margins in print on demand vary but typically range from 20-30% on average. They might be higher at (40-50%) for unique designs or niche markets. Generally lower-cost items (e.g., stickers) may have higher margins, complex products (e.g., all-over print shirts) often have lower margins. Factors impacting profit margins include competition, pricing strategy and volume. How do I build a brand with print on demand? To build a brand with print on demand define your niche and target audience. From there start creating a unique logo and visual identity, with a consistent design style that's unique to you. Come up with a compelling brand story as part of this. To get your brand out there you'll want to build a following on social media, backed up by great customer service. Can I integrate print on demand with existing e-commerce platforms? Yes, you can integrate print on demand with Wix via the following steps: 1. From your Wix account, navigate to your store catalog. 2. Click "+ New Product" and choose "Print on demand" from the dropdown. 3. Create and sync products to your Wix store 4. Automate order fulfillment 5. Customize product pages within Wix 6. Use Wix's built-in eCommerce tools 7. Manage inventory through the POD integration 8. Seamless checkout process for customers 9. Track orders via Wix dashboard 10. Maintain brand consistency across platforms Got another business idea in mind? How to start an online business How to start a consulting business How to start a fitness business How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a T-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a courier business   How to start a flower business   How to start a gym business   How to start a pool cleaning business   How to start a rental property business How to start a tutoring business How to start a medical supply business   How to start a food prep business    How to start a babysitting business   How to start a plumbing business   How to start a frozen food business   How to start a vending machine business How to start an eCommerce business   How to start a dropshipping business   How to start a farming business

Get started with Wix print on demand Want to start your own business , build your brand and create a passive income? Print on demand  (POD) makes your first steps in eCommerce a lot simpler. But finding the right print on demand partner is paramount. Aside from carrying the right products, your print on demand partner must be relatable, adaptable and compatible with your way of running business. Whether you prioritize a fast turnaround or stellar customer service, your print on demand partner must match these goals. To help you out, we've gathered a list of the top print on demand solutions on the market, as well as tips for selecting the right one. What are print-on-demand companies? Print-on-demand (POD) companies are businesses that facilitate the printing and shipping of custom products without requiring businesses to hold any inventory. They provide a convenient and cost-effective solution for individuals and businesses to create and sell personalized products without the upfront costs of printing and storage. Learn more: what is a print on demand store? 13 of the best print-on-demand companies Modalyst   Printful   Printify   Gelato Podbase Artelo Gooten   CustomCat Redbubble   JetPrint Society6   Zazzle   Printy6   01. Modalyst Rated the top dropshipping software by Fast Company, Forbes and others, Modalyst  is a longstanding leader with newly minted print-on-demand capabilities. Its POD capabilities, powered by Kornit , are dedicated to supporting sustainable practices and still ensuring high-quality, on-demand prints. It flaunts a wide range of products and suppliers, including brand names, and can accommodate fast domestic shipping across the U.S. and Europe. Today, Modalyst serves more than 350,000 eCommerce stores. It was acquired by Wix in 2021 and integrates directly with any Wix eCommerce store. Product selection: Modalyst offers an impressive selection of print on demand business ideas  and products, including home accessories, clothes, pet toys, accessories, jewelry, makeup and purses. Get access to high-quality (and highly vetted) suppliers that can ship orders to your customers quickly and reliably. Learn more: Clothing dropshipping Pet dropshipping Beauty dropshipping Jewelry dropshipping Pricing: Modalyst’s free plan includes unlimited orders and access to all of its core platform features. However, you will be limited to non-premium suppliers and 25 products. A Start Up plan at $35/month raises the product limit to 250. The Pro plan at $90/month will let you work with premium suppliers and benefit from shorter shipping times with no product limits. Production and fulfillment: Because Modalyst has so many products already in stock, it can fulfill most orders in one to two business days. Modalyst also works with a multitude of U.S. and E.U. suppliers that can also fulfill POD orders quickly. Special features: Supplier management tools, digital purchase orders, formatted product lists, branded invoices, seamless integration with Wix eCommerce Pros Access to both “ready to sell” and POD products on the same platform High-quality products from well-known, highly rated manufacturers One-click integration with many online stores, including Wix eCommerce Free plan available Cons Monthly plan required to take advantage of premium benefits 02. Printful Another incumbent POD software, Printful  prints its products in-house and prides itself on quality workmanship. With Printful, you get your own storefront. Printful additionally enables easy integration with platforms like Wix eCommerce and marketplaces like Etsy and eBay. You can choose from a wide variety of designs or make your own, using its graphic design, photography, or video-making services as needed for self-publishing capabilities. Established businesses often prefer to have their own branding on products. Being geared toward entrepreneurs and businesses, Printful provides high-quality white label products with customization options for labeling and packaging. Product selection: Choose from hundreds of premium products across various categories, including apparel, phone cases, homeware, and jewelry. Printful print on demand offers a line of eco-friendly products for consumers and merchants interested in sustainability and the environmental issues involved in retail businesses. Pricing: Printful is a free-to-use platform with no minimums. Products are priced per item, so you only pay for what you sell. You can use Printful’s helpful pricing calculator  to decide which prices—and margins—will work best for your type of business . You can alternatively buy from Printful in bulk, should you prefer. Production and fulfillment: Printful offers warehousing services in addition to its POD/ dropshipping services. POD products are shipped as quickly as two days for efficient logistics management. Meanwhile, its global network of in-house and partner facilities unlocks worldwide shipping at competitive rates. Special features: Creative services, white labeling, custom packaging, branded pack-ins, local fulfillment, product personalization tool Pros Bulk order and monthly volume discounts Eco-friendly products for niche markets In-house printing and high quality assurance Ready-made integration with Wix eCommerce and other online stores Pre-made designs and a mockup generator Cons Higher production fees than some other print-on-demand companies Narrower product line compared to some other print-on-demand services Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 03. Printify Printify print on demand is another veteran in the game. They provide a large variety of custom-designed apparel, homeware and accessories, covering all classic print on demand products. You can also design your own products, maintaining ownership of your designs. Though Printify doesn’t offer you a storefront of your own on their site, it does integrate and automatically sync with online store platforms and marketplaces, including Wix eCommerce. As a platform that caters to business-minded designers and artists, Printify allows you to order samples of your custom products. This way, you can ensure you’re satisfied with the quality of both the products and printing before you dive in and start selling. Product selection: Printify offers more than 600 products, including a large variety of custom-designed apparel, homeware, and accessories. Pricing: Printify’s free plan allows up to five online stores per account with unlimited designs and no minimums. Premium accounts go for $24.99/month and allow up to 10 stores with unlimited product designs and a 20% discount on all products. Enterprise accounts are reserved for merchants who receive more than 10,000 orders per day. Pricing is customized. At every tier, Printify gives you fixed prices for products and shipping, so you’ll always know your expenses and can price accordingly. Production and fulfillment: Printify lets you choose from multiple print providers worldwide, so you have more control over your margins and can reduce your risk of out-of-stocks. By choosing a printer that's located nearby your customers, you can benefit from fast shipping times. Printify additionally offers warehousing for any of your store's products, be it items manufactured by other POD platforms or local manufacturers. Special features: Global print network, Experts Program Pros Some of the lowest prices in the industry Bulk order discounts Easy integration with Wix eCommerce and other online stores Free design tools and mockup generator Cons Fewer branding options compared to some other POD companies Quality may vary depending on printer chosen Monthly subscription required if you have more than five online stores 04. Gelato Gelato  is a fast-growing print-on-demand company that’s designed to give eCommerce businesses a competitive differentiator: speed. It promises to deliver most orders within 72 hours, allowing businesses to compete with the likes of Amazon. A fully integrated solution for customized print products, Gelato is great for entrepreneurs, creators, and even enterprises. Gelato fully integrates with multiple online stores, including Wix eCommerce, and third-party marketplaces. Because it prides itself on its ability to facilitate local delivery, Gelato offers a more sustainable solution for artists and creators who are interested in reducing their overall carbon footprint. Product selection: Gelato offers more than 90 popular product types, including apparel, wall art, mugs, photo books, and stationery. Pricing: Signup is free with no minimum purchase. You only pay for what you produce. However, Gelato’s product prices do not include shipping. On the other hand, Gelato’s subscription-based plans offer shipping discounts. For example, Gelato+ ($14.99.month) offers 30% off all standard shipping and 50% off shipping once you hit 50 orders a month. Gelato+ Gold ($999/year) offers three months of free global shipping, 30% off shipping for the first 49 orders/month, and 50% off shipping for each order above 50/month. Production and fulfillment: Gelato offers local production with more than 100 print partners in 33 countries. Special features: Sandbox environment, 24/7 customer support, sustainable source materials, next-day production, 100% quality guarantee, prepaid wallets, white label payment solution, local currencies Pros Products produced locally and delivered within 72 hours Fully integrates with online stores and third-party marketplaces Intuitive design editor Cons Product prices don’t include shipping Need premium subscription to access special fonts and additional graphics or stock images 05. Podbase Podbase  is a modern print-on-demand platform built for entrepreneurs who value speed, quality and control. Unlike many competitors that outsource fulfillment, Podbase manufactures every product in-house, ensuring consistent print quality and reliable delivery. With most orders shipped within 24 hours and a catalog focused on high-margin tech and lifestyle products, it’s quickly becoming a top choice for eCommerce brands. Podbase’s intuitive dashboard, live order tracking and Shopify integration make it easy to launch and scale your POD business without complex setups or hidden costs. Whether you’re selling custom phone cases, wall art or mugs, Podbase helps creators deliver premium products that stand out. Product selection: Podbase specializes in customizable tech accessories and giftable products, giving creators a fresh way to sell personalized everyday items through print on demand. Production and fulfillment: Podbase handles in-house production and fast global fulfillment, with integrations and automated workflows that make selling seamless from order to delivery. Special features: Podbase enhances your storefront with automated workflows, real-time tracking and custom branding options that help your products feel premium from purchase to delivery. Pros: Industry-leading 24-hour turnaround Consistent product quality and color accuracy Easy-to-use interface, ideal for new sellers Competitive margins (up to 100%) Excellent merchant support via live chat Cons: Smaller product catalog than all-purpose POD platforms Limited to tech accessories and lifestyle items 06. Artelo Artelo  is a print-on-demand provider specializing in wall art. Unlike somePOD platforms that rely on third-party suppliers, Artelo works directly with artists as both the printer and software provider. This direct model can offer greater transparency and printing consistency, often leading to better pricing since no middlemen are involved.  Artelo specializes in high-quality fine art printing, archival prints, and custom framing, making it ideal for artists and photographers looking to sell museum-grade wall art. Artelo’s software platform is easy to use and integrates with various e-commerce channels, including Wix. With functionalities such as bulk listing creation, templates and in-app smart-object mockups, Artelo makes it easy to scale your listings.  Product selection: Artelo offers dozens of paper and framing options for artists to create a broad range of art prints, posters, gallery art, and wall art sets Production and fulfillment: Artelo’s production is in-house and made in the USA. Orders are typically processed within 1-2 business days and shipped directly to customers. Artelo ships internationally, but some regions like Asia and Australia have longer lead times.  Special features: Artelo doubles as a wholesale platform where artists can fulfill bulk orders and stock up physical locations with retail-ready products. Artelo uniquely offers various gallery and wall art set configurations, allowing artists to broaden their art catalog. Pros Extensive wall art catalog with paper, framing, and branding options. Premium materials options like fine art and giclée printing, glass covers and oak frames. Consistent color reproduction and affordable pricing. On-location customer support with account setup and migration support. Wholesale pricing and retail-ready packaging options. Cons Limited to wall art (no apparel or other categories) Slow shipping times to some countries and regions 07. Gooten Gooten  bills itself as the perfect print-on-demand company for eCommerce brands that want to scale. On Gooten, you can sell your own designs or sell another artist's designs with his or her permission. It's possible to integrate Gooten with online stores. However, you may need a developer’s help to integrate using the Gooten API. With a simple user interface and automated order tracking solutions, Gooten is becoming a popular option among many merchants. It offers efficient production and shipping times, and it’s gaining a reputation for quality packaging for fragile items like mugs, ceramics, and glassware. Product selection: Gooten offers more than 150 product lines, including apparel, wall art, drinkware, homeware, stationery, and products geared toward babies and pets. Pricing:  Signup is free with zero membership, monthly, or setup fees. You only pay when a customer places an order. Gooten does offer paid partnerships under its VIM (Very Important Merchant) loyalty program. These are paid programs with customized pricing, so you must talk to a sales representative at Gooten to activate them. Production and fulfillment: Gooten boasts more than 70 global routing locations, with an average of 1.7 production days and 3.8 shipping days. A majority of its products are printed in the U.S., although Gooten does offer international fulfillment options as well. Special features: Automated delivery system, global routing locations, VIM loyalty program (with access to solution consultants, reports, and more) Pros Integrates with most major platforms Faster production and shipping times than some other print-on-demand companies Highly rated customer support Less than 2% error rate and 95% ship-on-time rate (source: Gooten About Us ) Cons May need a developer to assist with integration to your online store Must contact sales to unlock premium features and packages 08. CustomCat CustomCat stands out in the print-on-demand market with its fast service and extensive product catalog. It caters to eCommerce professionals who wish to offer a diverse range of custom products to their clients, including apparel, home decor and accessories. CustomCat is known for its quick turnaround times, often fulfilling orders within two to three business days. This speed can be an advantage for retailers needing timely delivery. Moreover, CustomCat employs advanced printing techniques that ensure high-quality details in every item. Product selection:  CustomCat offers a comprehensive catalog with over 550 unique products, including t-shirts, mugs, hats and other personalized goods. Pricing:  The CustomCat Lite plan is free with small base pricing, while the CustomCat Pro plan incurs a monthly fee for discounted product access. Production and fulfillment:  CustomCat operates out of its extensive facility in Detroit, ensuring rapid production and shipping. They adhere to a delivery timeline of three to five days within the U.S., making it one of the fastest options in the industry. Special features:  Wholesale pricing options, built-in design tools, automated order processing, and bulk order discounts Pros Extensive product catalog with a wide array of customization options Rapid fulfillment times, especially within the U.S. High-quality printing technologies ensuring detailed graphics Cons Additional fee required for access to discounted product prices Heavy focus on U.S. market might limit international reach 09. Redbubble Redbubble self-declares itself as the world's largest on-demand marketplace for independent artists. It offers its own marketplace and doesn’t integrate with other online stores or marketplaces. This may make Redbubble less appealing to those who already operate a store online or aspire to sell on multiple sales channels. However, if you’re an artist looking to sell custom merchandise, this platform may be perfectly suited for you. Redbubble provides you with your own storefront on the site, which you can customize to fit your brand. As a marketplace, Redbubble may help you get found by your first customers. You can upload your artwork and choose from a number of products. Once someone buys a product with your design, you get paid. You also maintain 100% ownership of your design. Note that Redbubble excludes some of the useful extras provided by other POD websites, such as graphic design services or a mockup generator. Product selection: Redbubble’s product catalog includes the most popular categories, including clothing, accessories, homeware, and gifts. It is uniquely tailored towards those looking to make money as an artist . Pricing: Redbubble is free to join and lets you determine your own profit margins on top of a base price, which is set for each product. You get paid once a month as long as you’ve earned the minimum of $20. If you haven’t, your payment will carry over to the next month. Payments can be made to your bank account if you live in the U.S., UK, or Australia—or via PayPal if your business is located elsewhere. Production and fulfillment: Redbubble ships worldwide and accepts free returns from its shoppers, akin to how other third-party marketplaces operate. Special features: Worldwide shipping, local 24/7 support and free shipping for Redbubble shoppers, marketplace that attracts more than 5.3 million unique shoppers   Pros Well-liked by independent artists looking to sell custom merchandise Marketplace setup may make it easier to find customers You can determine your own profit margin Anti-piracy and watermark features to prevent stealing of designs Cons No integration with other online stores or marketplaces Does not include tools like graphic design services or mockup generators 10. JetPrint JetPrint has made a name for itself in the print-on-demand industry through its specialization in high-quality timepiece designs and diverse accessories. It's favored by eCommerce business owners looking to expand their product offerings with unique and customizable watches. Known for its efficiency, JetPrint offers competitive fulfillment times, often completing orders within three to five business days. This ensures that businesses can maintain prompt delivery schedules. The company employs precise printing techniques, ensuring vibrant and durable prints that satisfy customer expectations. Product selection:  JetPrint offers a wide selection of timepieces with customizable designs, along with other accessories like bracelets and necklaces. Pricing:  JetPrint provides a free app with no upfront costs, allowing merchants to begin selling without a financial commitment. Production and fulfillment:  JetPrint manages fulfillment from its production facilities in China. The average production time is around three to five days, with shipping times ranging from seven to fifteen days, depending on the destination. Special features:  Automatic order synchronization, extensive design templates, customizable labels and private branding options Pros Unique focus on custom timepieces and accessories Quick fulfillment times with competitive pricing Cons Product range is primarily focused on timepieces and accessories International shipping times can vary, potentially affecting delivery speed 11. Society6 Society6 differentiates itself from other print on demand sites by being all about the art and the artist. In addition to offering classic products that can be found on other POD services, they offer a wider range of printed art options, including frames and stretched canvases. The site also houses a vibrant community of artists, so you can engage and receive feedback from both creative peers and customers. Society6 operates as its own marketplace, without providing an integration with other online stores or marketplaces. When you sign up, you get your own shop on the site. You can customize your stores and upload your own designs. Though Society6 may use your artwork to promote their brand, you maintain ownership of it. Product selection: On Society6, you can sell wall art, home decor, apparel, tech, and more. Marketplaces buyers can choose from a variety of canvas types and frames when buying printed artwork. Pricing: Society6 is free to use. However, you have less control over pricing than with some other print-on-demand companies. Society6 sets the retail price, and you get 10% of that price when your products sell. This excludes printed art, for which you can set your own profit margin. Artists get paid via PayPal on the first of each month, with a 30-day clearance period, so you’ll receive your payment one to two months after you make a sale. Production and fulfillment: Society6 lists its U.S. shipping times as five to 10 business days (standard), two to three business days (expedited), or one to two business days (rush). This is in addition to a standard production time of three to four business days for most items. Special features: Community of more than 350,000 independent artists, brand collaboration network Pros Great for emerging new artists Gives your artwork visibility to other shoppers on the marketplace. Offers networking opportunities available through online community of artists Cons No integration with other online stores or marketplaces Less control over profits due to fixed commission rate 12. Zazzle Zazzle differentiates itself by offering greater personalization options compared to other platforms. For example, once selecting your design, shoppers themselves can decide on the product's color, material, and style prior to purchasing. Like others mentioned above, Zazzle is a print-on-demand marketplace. That means it doesn’t integrate with third-party marketplaces and online stores. Upon signing up for the marketplace, you’ll be asked whether you’re one of the following roles: Designer  - You plan on uploading your designs and dropshipping them via the platform. Maker (by invitation only) - You plan on selling your own manufactured goods that can be customized and purchased through Zazzle. You handle production and shipping. Both designers and makers retain ownership of their designs. Zazzle additionally offers an associates program, where you can earn a percentage of sales when you promote Zazzle products on your blog or other channel. Product selection: Zazzle offers a variety of personalized gifts, custom products, and digital design options. It’s a good outlet for eCommerce business owners who sell products geared toward corporate fundraisers, weddings, or birthday parties. Pricing: Signup is free. Designers can set their prices at 5% to 99% above Zazzle’s base price. Associates receive a 15% commission on sales made through their affiliate marketing efforts. Payouts are issued on the first of every month with a 30-day clearance period. Production and fulfillment: Zazzle promises four to seven business days for standard shipping, and two to three business days for premium shipping. Special features: Associates program, lots of personalization options for Zazzle customers, marketplace that attracts 30 million customers Pros High levels of personalization for the end buyer Unique products geared toward specific audiences Officially licensed products from large brands like Disney Cons No integration with third-party marketplaces or online stores Subscribe to the Wix blog  for a weekly dose of tips and marketing trends to help you sell online. 13. Printy6 When it comes to print-on-demand companies, you could say that Printy6 puts its best foot forward. While it’s well known for its apparel products, it’s most popular among eCommerce merchants who want to sell custom sneakers, boots, and other footwear. Printy6 integrates with many online stores, including Wix eCommerce stores, through a free app. It’s known for offering competitive pricing, with many products priced cheaper than you’d find on other print-on-demand sites. It uses high-quality fabrics and an environmentally friendly printing process, plus offers a money-back guarantee if you run into quality issues. More than 300,000 merchants partner with Printy6. Product selection: Printy6 offers a wide range of apparel products, from shirts and hoodies to shoes and leggings. Pricing: The Printy6 app is free to use, with no minimums required. Production and fulfillment: Printy6 ships internationally to more than 230 countries. Most of their products are shipped from Eastern Asia, which may create longer fulfillment times compared with other print-on-demand companies. However, according to the Printy6 website, the company is building warehouses in Europe and the U.S. Average production time takes between two to five days, while delivery time ranges from 10 to 20 days. Special features: Real-time transaction monitoring, forecasting tools, bulk purchase discounts, money-back guarantee for quality issues Pros Easy online store integration via a free app Cheaper product prices compared to other print-on-demand companies Customizable brand packaging Cons Product selection is more limited than other print-on-demand sites Longer fulfillment times compared to other print-on-demand companies How to pick the right print-on-demand company Choosing a print-on-demand partner is one of the most important decisions you’ll make when starting an eCommerce business . Be sure to give yourself the time you need to conduct thorough enough research. Some questions to consider as you weigh the best print-on-demand companies include: How good is the print quality? Can I sell my POD products via my online store and all my preferred channels? Do they offer a variety of products? For example, do they offer products such as apparel, home decor, wall art and stationary? How much do they charge for shipping? Will they ship internationally? Where are fulfillment centers located? How much are shipping and production costs? How fast can they produce products? How fast can they ship products? Do they charge a subscription fee? How will that fee impact my profit margins? How long will it take for me to get paid? Do they have a tool that lets me easily design products? Can I customize my products the way I want? Do they offer eco-friendly products? Do they use sustainable or organic printing practices? Do they charge order minimums? Do their products match what my target market is looking for? What about content infringement issues with print on demand? Do they control the copyright and handle royalty payments? Is upselling an option with print on demand? Can they manage private label print on demand items? Are pre-orders an option? How printing on demand works Print-on-demand sites let you customize white label products with your own designs. Popular print on demand business ideas include starting a t-shirt business , selling bags, mugs, books and other popular POD products . Simply upload your designs, connect your POD service of choice with your eCommerce website template and you’re ready to start selling - and remember, you still control the point of sale. One of the great things with many print-on-demand services is that they also operate as dropshipping  platforms. That means you can sell your custom merchandise on a per-order basis, without needing to invest huge amounts. To make things even more convenient, these services often also handle order fulfillment and shipping for you, making the entire process as hands-off as possible. Most on-demand printing websites are free to join. You only pay when you generate an order. However, some POD companies have started to introduce premium tiers with monthly subscription fees that give you added benefits, such as shipping discounts or added graphic design capabilities. There are two main types of print-on-demand companies: Print-on-demand marketplaces Sites like Redbubble, Zazzle and Society6 that will add your customized products to their websites. You then earn a commission on each sale, often between 10% to 15%. A print-on-demand marketplace is a good choice if you don’t want to build your own online store. However, selling on a marketplace also means you’re selling your goods alongside those from multiple other vendors, increasing the competition level you’ll face. Print-on-demand services This includes names like Modalyst, Printful and Printify, which allow you to sell your products on your own online store and/or third-party marketplaces. In this model, you pay the print-on-demand service for the costs of creating and shipping your product. You then keep the profits from the sale, minus whatever platform and marketplace fees you may owe. A print-on-demand service is a wise choice for eCommerce business owners who already have an online store and want to expand their product offerings. Ready to get started? Kick your print-on-demand business into high gear with Wix's print-on-demand solution . How to choose a print-on-demand company There are many print-on-demand (POD) companies available, so it can be difficult to choose the best one for your needs. Here are some factors to consider when making your decision: Products:  What products do you want to sell? Not all POD companies offer the same products, so it's important to find one that has the products you think you can sell. Prices:  POD companies charge different prices for their products and services. It's important to compare prices before making a decision. Ease of use:  How easy is it to use the company's platform? Do you need any technical skills? If you're not tech-savvy, you'll want to choose a company with a user-friendly platform. Quality:  The quality of the products is also important. Make sure to read reviews to see what other people have said about the quality of the products from each company. Custom branding: Custom branding options can greatly enhance your brand identity. Check if the POD company offers customizable packaging, labels and branding. This personal touch can improve customer experience and boost brand loyalty and recognition. Shipping:  How long does it take for the company to ship products? What are the shipping costs? It's important to factor in shipping time and costs when making your decision. Customer service:  How good is the customer service? If you have any problems, you want to be able to get help quickly and easily. Print on demand sites vs. print on demand companies Print on demand sites and print on demand companies are terms often used interchangeably, but they refer to different aspects of the print-on-demand (POD) business model. Let's clarify between the two: Print on demand companies Definition:  These are businesses or service providers that offer print-on-demand services. They handle the printing, manufacturing, and shipping processes for custom products based on customer orders. Role:  Print on demand companies serve as the production and fulfillment partners for individuals or businesses that want to sell custom-designed products without managing inventory. Print on demand sites Definition:  These refer to the online platforms or websites where customers can create and design custom products using the services of print-on-demand companies. Role:  Print on demand sites act as the storefronts where customers can choose products, customize designs, and place orders. These sites facilitate the integration between customers and the production capabilities of print-on-demand companies. Is print on demand profitable - can I make money from it? As a business idea print on demand definitely has the potential to be profitable but it's not a guaranteed money-maker. It can be profitable because of its: Low startup costs: There's no need to buy inventory upfront, which is a huge advantage when it comes to the funds needed to get a business up and running. Often the funds needed to stock inventory are off putting. Scalability: You can easily scale your business as demand grows by selling more, or different items. Flexibility: It's possible to sell a wide range of products, designs and niches to appeal to different customers. However as with any business, profit is not always a given. When working with print on demand make sure to keep in mind your: Profit margins: Margins can be thin, especially if you're selling highly competitive items or using certain print providers. Marketing and promotion: You'll need to invest in marketing and advertising to get customers. This can take both time and money - from creating a website , to running ads. Competition: The print-on-demand market is becoming more saturated, so standing out is crucial. This can be on quality of your products, price or your customer service. As with any business, with print on demand it's important to hone in on a specific market or product category you're passionate about. It should be a priority to create unique and attractive designs that resonate with your target audience and encourage repeat customers, as well as word of mouth reviews. Don't neglect your pricing strategy as you'll need to balance being competitive with making a profit. Market, market and market your business. Print on demand companies FAQ What are some pitfalls to avoid when choosing a print on demand company? Beware of hidden fees, opaque pricing structures, poor customer service, slow turnaround times, subpar print quality, limited product selection and lack of transparency in production and shipping processes. Research carefully and choose a reputable company with clear policies and a strong track record. How to make sure my print on demand company provides quality products? You should request samples before committing to bulk orders, read customer reviews and testimonials, ask about quality control measures, inquire about printing processes and materials used and consider ordering a few test products to assess quality firsthand. Don't hesitate to ask questions of the company and its current customers and ensure you're confident in the company's ability to deliver on its promises. Can I use copyrighted designs on POD products? No, you cannot use copyrighted designs on POD products without permission. Doing so is illegal and can result in: 1. Legal action from copyright owners 2. Account suspension by POD platforms 3. Financial penalties 4. Damage to your business reputation Always use original designs or properly licensed artwork for your POD products. Can I brand my POD products with my own logo? Yes, most POD companies allow branding products with your own logo. This typically includes: 1. Adding your logo to the product design 2. Customizing packaging materials 3. Using branded packing slips Some may offer white-label services for a more seamless brand experience. However, options can vary between providers, so check specific company policies. Do POD companies integrate with eCommerce platforms? Yes, many POD companies integrate with e-commerce platforms, including Wix. Wix offers built-in integration with Printful, a popular POD service. This allows Wix users to easily: 1. Connect their Wix store to Printful 2. Add POD products to their Wix site 3. Automate order fulfillment 4. Sync inventory and pricing What is white-label print-on-demand? White-label print-on-demand is a business model where companies sell custom-designed products like clothing and home decor without managing inventory or shipping. They partner with a print-on-demand provider who handles production and fulfillment, delivering the items under the company's brand. Do you need a license for print-on-demand? Most businesses, including print-on-demand, generally require a basic business license. If you’re selling online, you might also need a sales tax permit. Requirements vary by region, so check local regulations or consult a legal professional. States like California usually require a general business license, while states like Montana don’t at the state level, though local jurisdictions may have their own rules. Business regulations can vary widely, so always confirm with local authorities or a legal expert to stay compliant. Which print-on-demand item is the most profitable? Profitability depends on trends, niche and marketing, but some top-performing print-on-demand products include t-shirts, hoodies, mugs, tote bags, posters and home decor like throw pillows. To succeed, focus on creating unique designs, targeting the right audience and staying on top of trends. Research what’s working for others and refine your strategy to find the best opportunities for your business.

Turn your ideas into sales and start selling with Wix print on demand If you’re looking to start a print on demand business  or grow your existing one, understanding the latest print on demand statistics and trends can give you a serious edge. The numbers reveal what shoppers are buying, which print on demand products  are trending and how eCommerce sellers are scaling faster than ever. From custom merch  to sustainable fashion and home decor, print on demand has become one of the easiest ways to sell online  without managing inventory or taking on risk. And with tools like Wix's free website builder and its built-in Printful integration , you can create a professional online store, design custom products and start selling them in just a few clicks. Let's explore the latest data shaping the print on demand (POD) industry, and show you how to use these insights to build, brand and grow your business. Ready to start selling? Build your  eCommerce website  with Wix. Wix eCommerce enables you to start a print on demand business. The Printful integration automates merch fulfillment. You can design and sell custom products online, all from one dashboard. TL;DR: print on demand statistics Getting started with print on demand is easier than ever, but understanding the market and planning strategically makes all the difference. From profit margins to product trends, there’s plenty of opportunity for new sellers to carve out a niche. Quick highlights: Learn how to start a print on demand store with low upfront costs and no inventory. Choose memorable print on demand business names  to stand out in a crowded market. Leverage eCommerce statistics : 17% of global retail sales happened online in 2024, the DTG market is growing 184% by 2035 and 80% of consumers are willing to pay more for sustainable products. Focus on niches, quality designs and consistent product updates to engage customers. Global print on demand market trends and insights Driver (~) % Impact on CAGR forecast Geographic relevance Impact timeline Surge in eCommerce SMEs needing zero-inventory fulfillment +4.2% Global, with concentration in North America and Europe Medium term (2-4 years) Rising consumer demand for personalized fashion and gifts +3.8% Global, led by North America and Asia-Pacific Long term (≥ 4 years) Advances in DTG/DTF printing lowering per-unit cost +3.5% Global, with early adoption in Asia-Pacific manufacturing hubs Short term (≤ 2 years) Marketplace integrations accelerating adoption +3.1% Global, concentrated in developed eCommerce markets Medium term (2-4 years) Generative-AI design tools reducing artwork cost and time +2.9% Global, with faster adoption in tech-forward regions Short term (≤ 2 years) Regulatory push for lower inventory waste and carbon footprints +2.3% Europe and North America leading, expanding to Asia-Pacific Long term (≥ 4 years) Source: Mordor Intelligence 13 print on demand statistics Market size and growth outlook Print on demand market share Custom products are taking the spotlight in the POD world Sustainability is turning shoppers into spenders Profit margins for print on demand products Why print on demand is booming Understanding print on demand success rates Promotional products are a huge market Consistently adding new products drives POD sales Direct-to-garment printing market growth 2025–2035 Online retail keeps growing Top-performing apparel POD store pricing How a POD store's age impacts website ranking 01. Market size and growth outlook Print on demand market size, compound annual growth rate (CAGR) in the past and the forecast until 2034. Source: Precedence Research The global print on demand market was valued at approximately USD 13  billion in 2025 and is projected to reach about USD 103  billion by 2034 , representing a CAGR of ~26% from 2025 to 2034. That’s massive growth, signaling that the best print on demand products  aren’t just a passing trend, they’re becoming a well-established segment of eCommerce. This growth trajectory shows that now is a strong time to enter the market. 02. Print on demand market share by product Global print on demand market share by product (2025). Source: Market US Scoop The print on demand industry is diverse, with different digital products to sell , capturing varying shares of the market. According to Market US Scoop , apparel leads the way, accounting for 37% of the market, making t-shirts, hoodies and leggings some of the most popular trending products  among POD sellers. Home decor comes in next with 27%, reflecting the rising trend of personalized interior design and custom items for living spaces. Drinkware, including customized mugs, glasses and tumblers, holds about 19% of the market, while accessories, like custom phone cases, bags and hats, represent roughly 12%. The remaining 5% consists of a variety of other niche products, highlighting how sellers can diversify and reach different audiences. Worth noting: For anyone wondering how to create merch  or how to make money with print on demand , this breakdown shows that multiple categories are ripe for experimentation. By understanding which trending products perform best and learning How to sell products online effectively, sellers can tailor their offerings and capture the growing demand for personalized and custom items. Learn how to sell in these niches: How to sell shoes online How to sell toys online How to sell party supplies online How to sell vintage clothing How to sell crafts online Sell car parts online 03. Custom products are taking the spotlight in the POD world These days, personalization isn’t just for fancy luxury brands, it’s what shoppers expect. In fact, 81% of consumers say they’re more likely to buy from companies that offer personalized experiences . 70% of consumers say it's important that a business recognizes them. It’s important that a business recognizes them, including their past purchases, buying patterns, support history and more. Customers also want that personalization to extend across the platforms they use to shop. That’s huge, and it explains why print on demand business ideas  that focus on custom designs are booming. The beauty of POD is that yo u don’t need huge inventory or minimum orders. You can sell a single custom T-shirt, mug or poster and still make a profit. This flexibility makes it one of the smartest ways to tap into types of eCommerce  that thrive on individuality. For anyone wondering what is eCommerce  and how to start your own, POD is a low-risk way to experiment. You can easily test new designs, niche products or unique concepts without upfront costs. And if you’re thinking about how to make a business website , platforms like Wix make it simple to launch an eCommerce business  that showcases your personalized products in style. Companies that apply the pillars of customization not only manage to sell more on their business website, but also increase profits, turn customers into fans and, as a result, make their operations much more profitable. – André Damasceno, Marketing Consultant. - André Damasceno, marketing consultant 04. Sustainability is turning shoppers into spenders Eco-friendly products aren’t just a trend; they’re influencing what people are willing to buy. The sustainable clothing segment alone is projected to reach $53.3B in global annual sales by 2032 , showing just how big this opportunity is. A recent study by PWC shows: 85% of consumers report being affected by the impacts of climate change. 46% are buying more sustainable products to reduce their environmental footprint. 80% are willing to pay more for sustainably produced or sourced goods. On average, that premium is 9.7%. Consumers evaluate sustainability through tangible actions and product attributes, including: Production methods and recycling: 40% Eco-friendly packaging: 38% Positive impact on nature and water conservation: 34% Other personal sustainability actions include making more considered purchases (43%), changing diets (32% eat differently, 22% reduce red meat), travelling differently (31%) and even buying or planning to buy electric vehicles (24%). This is a huge opportunity for print on demand companies looking to tap into this conscious-shopping mindset. Products are made to order, reducing waste and sustainable packaging  can enhance your brand appeal. Using the right eCommerce tools  makes it easy to manage orders and highlights your eco-friendly practices, giving customers a reason to spend a little extra while supporting a greener business. 05. Profit margins for print on demand products Most print on demand products have an average 20% profit margin . This means many online sellers are able to run a business, price products reasonably, and even offer occasional discounts without cutting into profits. Tracking this number is an important part of keeping an eye on your eCommerce metrics and eCommerce KPIs . Of course, margins can vary widely depending on your niche or product. Some sellers report profit margins as high as 60%, especially for unique or highly personalized items. Expert insight: If you’re thinking about how to start an online store , understanding these margins upfront can help you price products strategically, forecast revenue and make smarter decisions as you scale. 06. Why print on demand is booming There are roughly 228,000 POD stores  currently active worldwide, and about 5% of all online retail stores rely at least partially on print on demand. These numbers highlight just how attractive this business model has become. With low startup costs, no need to hold inventory and the ability to target niche markets, it’s easy to see why entrepreneurs are jumping in. Chances are, there’s something in your home right now that was made using POD. Fact check: Looking for inspiration? Check out these Wix success stories  to see how other entrepreneurs are successfully using POD to sell online  and grow their businesses. 07. Understanding print on demand success rates Print on demand can feel like a rollercoaster: highs, lows and plenty of in-between moments where you’re not quite sure which way you’re heading. Here’s the key fact: only about 24% of POD stores  are still active after three years. That might sound intimidating, but it’s a useful reminder that long-term success requires persistence, adaptation and continuous learning. The low barrier to entry is both a blessing and a challenge. Anyone can start a POD store, which draws in newbies and pros alike, but it also means the space is crowded. The stores that thrive are the ones that: Find unique niche markets Design standout products Promote their items effectively 08. Promotional products are a huge market Promotional products, aka swag, are a huge niche in the print on demand world. Last year, the industry generated $26.78 billion in sales , up from $26.09 billion in 2023. The clothing category, including T-shirts and hoodies, leads the pack with 26.6% of sales. Not into clothing? Other popular categories include: Drinkware: 10.2% of sales Hats: 7.9% Bags and travel accessories: 7% “The promo industry grew 2.63% in 2024, despite economic pressures and ongoing tariff uncertainty,” says Alok Bhat , market economist and research lead for PPAI. “Distributors are adapting through digital expansion, sustainability and diversified sourcing. While challenges remain, 65% expect sales growth in 2025, signaling strong industry resilience.” Year Industry performance ($) 2015 20,808,170,722 2016 21,304,931,457 2017 23,285,980,409 2018 24,746,578,839 2019 24,223,484,868 2020 19,617,112,147 2021 22,077,935,415 2022 25,522,419,472 2023 26,094,912,163 2024 + 26,780,831,357 09. Consistently adding new products drives POD sales Average number of new products added by the top 1% of print on demand stores over 30, 90 and 365 days, showing the impact of consistent product updates on POD success, according to Dropshipping.com Here’s an eye-opening stat: the top 1% of print on demand stores adds an average of 7 new products every day . Over a month, that’s 76 products; in 90 days, 1,823; and over a full year, 2,550. While most sellers won’t hit those numbers, the principle is clear: consistently offering fresh, relevant products keeps customers engaged and attracts new buyers. For many POD entrepreneurs, a good target is to add around 7 new products per month. To avoid overcrowded catalogs and decision fatigue, regularly review your offerings: Identify products that aren’t selling well Test clearance or discount sales before removing items Replace underperforming products with new, tested designs 10. Direct-to-garment printing market growth 2025-2035 Direct-to-garment printing market growth 2025–2035—forecasted to expand at an 11% CAGR, reaching USD 9.1B by 2035. Source: FMI Packaging Sustainability Index The direct-to-garment (DTG) printing market is booming. According to FMI’s Packaging Sustainability Index , the global DTG market is expected to grow from USD 3.2 billion in 2025 to around USD 9.1 billion by 2035—an impressive 184% increase over the next decade. This steady climb is driven by the growing demand for customized apparel, on-demand printing solutions and short-run production capabilities that cater to fast fashion and personalized merchandise trends. Here’s a quick snapshot: Market value (2025): USD 3.2B Forecast value (2035): USD 9.1B Forecast CAGR: 11% Top product category: Digital textile printers (58%) Leading regions: North America, Europe, Asia Pacific While DTG remains the most widely used print on demand technique, sublimation printing is quickly catching up, growing at 10.44% CAGR. Both methods are key drivers behind the expansion of the print on demand ecosystem and offer sellers more ways to diversify their catalogs. 11. Online retail keeps growing Online shopping isn’t just a trend; it’s how the world shops now. In 2024, over 17% of all global retail sales took place online , and that share is projected to hit 21% by 2029. In numbers, that’s a $7 trillion global eCommerce market, and it’s still expanding as mobile technology, social commerce and seamless checkout experiences continue to shape consumer behavior. For print on demand merchants, this growth means massive opportunity. As more shoppers look for unique and personalized products, there’s plenty of room to carve out your niche and build a thriving store that meets customers where they already are, online. 12. Top-performing apparel POD store pricing Average order value range for top-performing apparel print on demand stores: $50–$100. Source: DoDropshipping If you’re selling apparel through print on demand, you don’t need to race to the bottom on pricing. Data shows that the most successful POD apparel stores typically price products between $50 and $100 , and customers are happy to pay it. What this stat tells us: people are willing to spend more when they see unique, high-quality designs that feel personal or limited-edition. So instead of focusing on undercutting competitors, invest in standout branding, premium mockups and a polished online store experience that reinforces the value of your product. Editor's note: Building trust starts with presentation. Explore how to make a website from scratch and discover the best website designs for fashion and apparel brands. 13. How a POD store's age impacts website ranking Here’s an interesting insight: the longer a print on demand store has been around, the better its website tends to rank . The graph below shows the average website ranking of POD stores based on their year of creation. The y-axis represents the top X% of website rankings, where 0% is the best ranking and 100% is the worst. The takeaway? Stores that stick around are likely doing a lot of things right—think SEO optimizations, quality backlinks, engaging content and excellent customer reviews. Average website ranking of POD stores by year of creation, showing that older stores generally rank higher. Source: DoDropshipping If you’re just starting out, don’t stress. Every long-standing POD store started from scratch, just like you. With consistent effort, you can climb the ranks over time. Tips to get started and grow your store: Use a free AI website builder  to quickly create a polished online presence Focus on strong web design  and user experience Learn how to design a website  and craft a standout logo using a logo maker Understand what is a domain  and pick the right domain name Take advantage of free eCommerce website hosting  to test and grow your store “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, domains PMM at Wix 2026 print on demand trends worth embracing Design in 2026 balances high-tech experimentation with a human touch. AI aesthetics are moving from novelty to mainstream, with glitch accents, generative patterns and surreal textures adding depth without overpowering your brand. Use them as secondary layers behind logos or tonal overlays to keep T-shirts and hoodies readable, exploring these trends can spark new business ideas. On the flip side, hand-drawn illustrations feel intentionally imperfect, giving your line a personal, crafted vibe. Sketchy linework, marker fills and pencil textures translate well to DTG and DTF printing while keeping embroidery options open. Expert tip:  Test both styles to compare contrast, legibility and wash resilience. Wix AI makes it simple to bring your vision to life with an online store, perfect for exploring AI business ideas  while selling these designs. Nostalgia continues to sell, but selectively. Think 90s display fonts, Y2K icons and color-blocked palettes used sparingly. Pair one nostalgic element with modern type or negative space to keep designs current. Mood-led messaging is also on the rise. Calm, anti-hustle lines and optimistic slogans work best with clear typography. Start with short, memorable statements and test them across caps, totes and crewnecks to see where they resonate. Earth tones and natural textures keep sustainability in mind while staying versatile across seasons. Muted greens, clay, sand and charcoal ground bolder artwork and create a cohesive product grid for your Wix storefront. Modular logos complete the toolkit: design simple shapes that stack, wrap or lock up in multiple configurations. Create a primary mark, a monogram and a badge variant, then map each to the print or embroidery method that suits it best. Pro tip: With Wix + Printful, you can spin these variations into product families quickly, A/B test thumbnails, retire underperforming items and double down on what your audience loves. Trend Description How to apply AI aesthetics Glitch accents, generative patterns, surreal textures Use as secondary layers behind logos or tonal overlays; maintain readability on tees and hoodies Hand-drawn illustrations Sketchy, imperfect, personal Ideal for DTG and DTF printing; test embroidery options for stitch-friendly designs Selective Nostalgia 90s fonts, Y2K icons, color-blocked palettes Pair one nostalgic element with modern type or negative space; avoid overdoing retro Mood-led messaging Calm, anti-hustle or optimistic slogans Create short, memorable statements; test across caps, crewnecks and totes Earth tones & natural textures Muted greens, clay, sand, charcoal Ground artwork, ensure cohesive product photography, versatile across seasons Modular logos Flexible shapes for multiple uses Create primary mark, monogram, and badge; map to print/embroidery methods for scalability Rapid testing & iteration A/B testing of products and thumbnails Spin variations into product families, retire underperforming items, double down on hits Learn more about AI: AI in eCommerce How to use AI to make money AI tools for business AI for sales How to create a print on demand store with Wix + Printful A standout product deserves an equally polished online storefront, and with Printful's Wix integration , setting up your POD store couldn’t be easier. Here’s how to get started: From your Wix dashboard, go to Catalog > Dropshipping Products to explore Printful’s product catalog without leaving your site. Add your designs and create custom merch items that reflect your brand. Sign up for Printful and connect the Printful App to your Wix account. Once your store is live, every order automatically routes to Printful for printing and shipping, no manual uploads or handoffs required. With on-demand fulfillment through Printful, you can sell merchandise without holding inventory, lowering risk while opening new revenue streams. This streamlined workflow lets you focus on your brand, content and growth instead of operational busywork, an essential first step if you’re learning how to start a print on demand store with Wix . With on-demand fulfillment, customizable designs and Wix’s easy-to-use platform, there’s never been a better time to create an online store  and start selling your products to the world. Why trust Wix's experts? We get it, starting a print on demand business can feel overwhelming. That's why Wix provides tools to help entrepreneurs and creators launch professional online stores easily. It connects your store to POD integrations like Printful, so products are designed, fulfilled and sold without extra hassle. Wix offers guidance through tips, website templates and best practices, helping sellers create stores that look great, run smoothly and reach the right customers. Our team shares expertise to support print on demand sellers with actionable advice for designing, marketing strategies and growing online stores. This article was created by Wix experts to help you succeed in the print on demand world, pointing you toward the platform’s tools and features so you can focus on selling products, reaching customers and growing your business. Print on demand statistics FAQ What percentage of retail sales happen online? About 17% of all global retail sales occur online, and this number is expected to rise to 21% by 2029. This growth reflects how shoppers increasingly prefer the convenience of browsing, buying and receiving products from home. For print on demand sellers, this means there’s a massive and expanding audience looking for unique and personalized products. How many print on demand stores are active worldwide? There are roughly 228,000 active POD stores globally. This large number highlights both the popularity and accessibility of the print on demand model. With low startup costs, no inventory requirements and the ability to target niche markets, entrepreneurs everywhere are testing ideas and building businesses without the usual overhead. What is the average profit margin for print on demand products? Most POD products have an average profit margin of around 20%, which is enough for sellers to cover costs, reinvest in marketing and run occasional promotions. Depending on your niche, product type and pricing strategy, some stores report margins as high as 60%. Understanding your ecommerce metrics and KPIs can help you identify which products are the most profitable. How long do POD stores typically last? About 24% of POD stores remain active after three years, according to research. While this might seem low, it’s actually a reflection of how competitive the market can be. Long-term success usually comes to those who continuously improve their product offerings, focus on niche audiences and use marketing strategies that drive repeat purchases and brand loyalty. What types of products sell best in print on demand? Apparel is the top-selling category, with T-shirts, hoodies and hats leading the way. Other popular items include drinkware, bags and travel accessories. Products that incorporate personalization, sustainable materials or trendy designs often outperform generic options. Keeping an eye on market trends and consumer preferences can help you choose items that resonate with buyers and maximize your sales potential.

Turn your ideas into sales and start selling with Wix print on demand What is a print on demand (POD) store? Simply put, it’s a way to sell custom merch  online without ever touching inventory.  When someone buys from your store, a third-party supplier prints your design and ships it straight to their door. That means you can focus on creating a website , designing products customers love and growing your business, without worrying about stock or shipping. Print on demand is a fantastic and low risk way for creators, artists and entrepreneurs to bring their ideas to life and sell them globally. In this article, you'll learn everything you need to know about what a print on demand store is, the common benefits and challenges of print on demand, along with a step-by-step guide on how to make a website  and set up an online store . Keep reading to see if print on demand is the right eCommerce model for your creative business. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: what is a print on demand store? Here’s a quick overview of what you'll find in this article.  A print on demand store lets you sell custom products online without managing inventory or shipping. You create the designs, and a third-party partner prints and ships the items directly to your customers as orders come in. Aspect Description Business model Sell custom-designed products without holding inventory. Process You create designs and a third-party prints and ships orders. Key benefit Low initial investment and minimal risk. Popular products T-shirts, mugs, phone cases, posters, tote bags and more. Best for Artists, designers, influencers and entrepreneurs. What is print on demand? Print on demand is an eCommerce model and order fulfillment process, similar to dropshipping, where you partner with a supplier to customize white-label products with your own designs on a per-order basis.  With print on demand, you don't pay for the product until after you’ve actually sold it, so there’s no need to buy in bulk or manage any inventory yourself. Here’s how a print on demand store generally works: Customer makes a purchase:  Customer finds a product with your design on your online store and buys it. Order is sent automatically:  Purchase details are instantly sent to your print on demand partner. Partner handles production:  POD partner prints your design onto the product and packages it. Product is shipped directly:  Item is shipped straight to your customer by the partner. Some print on demand companies  can also include branding elements like a custom packing slip or packing tape, making it look like it came straight from you.  This hands-off approach frees you from the logistics of fulfillment, letting you focus more on the creative sides of your business. See more: What is eCommerce? What is dropshipping? How to start an online store 5 benefits of print on demand When it comes to print on demand statistics , the global POD market is growing fast and is expected to hit $57.49 billion by 2033 . Launching a print on demand store offers some great advantages, especially for newcomers to eCommerce. Low startup costs:  Since you don't buy products until a customer places an order, you don't need a large upfront investment. There's no need to spend money on bulk inventory that might not sell, which significantly lowers your financial risk. No inventory management:  Your POD partner handles all the storage, packing and shipping. This frees up your time and resources to concentrate on designing and marketing. Easy to experiment:  Want to test a new design or product? With POD, you can add new items to your store in minutes without any financial commitment. If a design doesn't sell, you can simply remove it without taking a loss. This flexibility is perfect for discovering new trending products  that resonate with your audience. “Samples aren’t just for quality control—they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM for Wix Pages at Wix.  Wide product variety:  Most POD services offer a huge catalog of products you can customize, from apparel and accessories to home decor and stationery. This allows you to offer a diverse range of items to your customers without managing multiple suppliers. Work from anywhere:  A print on demand store is 100% online. As long as you have an internet connection, you can manage your print on demand store, create new designs and connect with customers from anywhere in the world. 5 common challenges of print on demand While the POD model is attractive, it's important to be aware of the potential hurdles you might face. Lower profit margins:  The convenience of print on demand can come at a cost. Because you're paying a third party for the product and fulfillment on a per-order basis, your profit margins per item sold will be lower compared to buying in bulk. You'll need to price your products carefully to ensure your business is profitable while still being attractive to customers. See more: dropshipping pricing strategy→ Dependence on your supplier:  As a print on demand seller, you’re placing a lot of trust in your printing partner. Product quality, printing accuracy and shipping times directly impact your brand's reputation. Delayed shipments or poor-quality prints can lead to unhappy customers, even if it's not your fault. Pro tip: Order samples in advance, and occasionally, so you can check quality control and ensure your products meet your standards. Order fulfillment time:  The fulfillment process takes longer with POD. First, the product has to be printed, which can take a few days, and only then is it shipped. This means customers wait longer to receive their orders compared to buying from a store with ready-made inventory. Managing returns:  Handling returns can be tricky. Each POD service has its own policies. Generally, returns or reprints are only offered for damaged goods or printing errors. If a customer orders the wrong size, you might have to cover the cost yourself. Fierce competition:  The minimal investments and low risks associated with print on demand means the market is crowded. To be successful, you need to find a specific niche and create unique, high-quality designs that capture attention and build a loyal customer base. How to get started with your own print on demand store Ready to learn how to start a print on demand business  and launch your own store? Here’s a simple, six-step guide to get you going. Find your niche  Create your designs Set up your online store Choose a print on demand partner Add products to your store Market your store See more: how to start a print on demand store with Wix→ 01. Find your niche   You can’t appeal to everyone, so focus on a specific audience that aligns with your passions and interests . Think about what excites you. Are you into yoga, gaming, classic cars or maybe something else entirely?  A well-defined niche not only helps you create designs that truly resonate but also makes it easier to connect with your audience. When you know who you’re speaking to, your marketing efforts become more targeted and effective. See more: print on demand business ideas→ 02. Create your designs   This is the fun part. You can create your own designs using tools like Wixel . If you're not a designer, you can hire a freelance graphic designer  to bring your ideas to life. The key to a good design is focusing on originality and quality, since designs that stand out are more likely to grab attention and drive sales. See more: how to create merch→ 03. Set up your online store   An online store is the foundation of any eCommerce business. A lot of DIY website builders and eCommerce platforms let you build a professional-looking website without any coding.  Wix offers an all-in-one online store builder and eCommerce platform with fully customizable storefronts. Just choose from 2,000 professionally designed and free website templates , including hundreds of eCommerce website templates, and use the drag and drop website builder to customize it and match it with your brand. For an even less complicated approach, Wix offers an AI website generator  that creates a unique, business-ready site in no time.  See more: print on demand business names→ 04. Choose a print on demand partner   A reliable print on demand partner is essential for handling your printing and shipping needs. Print on demand services  lik e Printful make the setup process straightforward. Wix’s Printful integration works directly with Wix eCommerce, making it easy to connect your store to a print on demand service. With Printful, you can add your designs to hundreds of products, from t-shirts and mugs to tote bags and hats. Orders placed through your site are sent straight to Printful for printing and delivery, so you don’t have to worry about inventory or shipping. Take your time to research different providers, compare their product catalogs, pricing and shipping times to find the one that best fits your business. The right partner ensures your customers receive high-quality products on time. “Wix and Printful take the heavy lifting out of launching a print on demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Chava Katz, PMM for Wix Pages at Wix.  Take a look at these Wix success stories  to see how Printful transformed these seller’s passions into profitable brands. 05. Add products to your store Now that your print on demand store is connected to a POD partner, it’s time to start adding products. Upload your designs to the items you want to sell, and make sure each product has a compelling description that highlights its features and benefits. Some of the best print on demand products  include shirts and apparel, cups and mugs, water bottles, stickers and posters.  Set competitive prices that reflect the value of your designs while keeping your target audience in mind. A well-curated product lineup can make all the difference. Wix makes it easy to design, sell and dropship print on demand products , letting you accept payments and connect with POD providers from all over the world.  See more:  How to sell print on demand t-shirts How to find products to sell online Best dropshipping products 06. Market your store Now that your store is live, it’s time to spread the word. Social media platforms are great for showcasing your products and engaging with your audience. Email campaigns help keep customers informed about new arrivals or special promotions.  If you have the budget, consider running paid ads to drive traffic to your site. The more you connect with your audience and promote your brand, the more sales you’ll generate. Wix boosts brand visibility with a business website builder that includes SEO features and email marketing tools , helping you to attract more customers to your online store. See more: how to make money with print on demand→ Examples of print on demand stores built with Wix 01. Mama Dragons Mama Dragons   uses their homepage to showcase their mission of supporting parents of LGBTQ youth, creating an emotional connection with their audience while making it easy for visitors to start shopping. Like what you see? Build your own print on demand store using this same template. Template name:  Women empowerment NGO website template 02. Unify Game Wear Unify Game Wear  really nails their niche—they serve youth sports leagues by offering custom team gear that’s all about spirit, identity and teamwork. Their focus on a clear audience helps every marketing move feel personal and effective. Like what you see? Build your own print on demand store using this same template. Template name:  Sportswear store website template 03. TAOT Studio TOAT Studio  markets their eye-catching collections by embracing print-on-demand to reduce waste and support more sustainable shopping. When you tell a story your audience cares about, you're one step closer to building a loyal following. Like what you see? Build your own print on demand store using this same template. Template name:  Sport merchandise store website template What is a print on demand store FAQ What are the best products to sell with print on demand? The best products often depend on your niche, but some items are consistently popular across the board.  Apparel like t-shirts, hoodies and sweatshirts are always top sellers. Accessories such as tote bags, phone cases and hats also do very well. For home goods, mugs, posters and throw pillows are great choices. The key is to pick products that fit your brand and appeal to your target audience. Do I need to be a designer to start a print on demand business? Not at all. While design skills are great to have, they aren't a requirement.  Many successful store owners hire freelance designers to create their artwork. You can also purchase pre-made designs with commercial licenses. The most important thing is having a strong vision for your brand and knowing what your audience wants. How do I price my print on demand products? Pricing is a balancing act. You need to cover the POD provider's base cost for the product and printing, account for any platform fees and then add your profit margin.  A good starting point is to aim for a profit margin of at least 30%. Look at what your competitors are charging for similar items, but don't be afraid to price higher if your designs are unique and your brand quality justifies it.

Turn your ideas into sales and start selling with Wix print on demand Selling print-on-demand t-shirts is one of the easiest ways to turn custom merch  into a real business—without inventory, upfront costs or production headaches. With an idea, a design and the right setup, you can start selling fast. This guide breaks down how print-on-demand works, how to design and price your shirts and how the Wix website builder brings your site, payments and growth tools together in one place. TL;DR: How to sell print-on-demand t-shirts You’ll learn the full process of selling print-on-demand t-shirts, from picking a niche and designing shirts to creating a website, setting up payments and choosing a print-on-demand partner. You’ll also discover how branding, pricing, customer support and marketing work together to help your store grow into a reliable way to make money online . Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. You'll learn: How print-on-demand works and why it’s beginner-friendly How to turn ideas into custom merch people actually want How to start a website and sell using a website builder How to connect printing, payments and fulfillment How to price your t-shirts and manage orders smoothly How to promote your store and build a brand that lasts Wix offers a comprehensive print-on-demand solution through its Printful integration , giving you everything from product sourcing and custom design to printing, shipping and order management. Learn more: What is dropshipping?   What is a print on demand store? How to sell print-on-demand t-shirts in 10 steps The global print-on-demand market is growing fast and expected to jump from $10.8 billion in 2025 to $57.49 billion by 2033 . Knowing how to start a print-on-demand business  can be an exciting and lucrative venture. Follow these ten steps to turn your t-shirt ideas into a successful online store. 1. Select your t-shirt niche  2. Create your t-shirt designs 3. Choose a professional website builder 4. Choose your domain name and web hosting 5. Create your online store 6. Pick a print-on-demand service 7. Set your prices 8. Order product samples 9. Promote your t-shirt business 10. Manage and grow your business 01. Select your t-shirt niche Finding your niche is about identifying a specific audience for your t-shirts. Think about passions, hobbies or communities you're a part of. Selling to a targeted group, like dog lovers or vintage car enthusiasts, helps your brand connect with customers on a deeper level. For example: Unify Game Wear  nails their niche. They serve youth sports leagues by offering custom team gear that’s all about spirit, identity and teamwork. Their focus on a clear audience helps every marketing move feel personal and effective. Like what you see? Build your own POD t-shirt store using this same template. Template name: Sportwear store website template Research different print-on-demand business ideas to see what's trending. Are people looking for funny slogans, artistic designs or shirts related to a specific cause? A well-defined niche makes your marketing efforts more effective and helps you create designs that people will love. Everything you need to know about how to make a business website 02. Create your t-shirt designs Now for the fun part: creating your designs. Choose your canvas; shirt types, materials and fits Here’s where your personality and brand vision really get to shine. When it comes to creating your t-shirt designs, think beyond just the graphic on the front. Consider the type of shirt, the material and the fit that will deliver the experience you want for your customers. First, explore the types of t-shirts you can offer. Classic crew necks and V-necks are always popular picks, and there’s room to play with long sleeves, crop tops or relaxed fits if your brand calls for it.  Materials matter and soft, breathable cotton works great for daily wear, while tri-blends offer a comfy, vintage feel that’s perfect for casual collections. Offering size ranges that include inclusive sizing, like XS to 5XL, means more people can enjoy your designs. Get creative with your designs Next, get creative with your design options. Logos are a go-to choice for brand-centric tees. Illustrations and hand-drawn artwork can add a personal, artistic touch, like a line-art flower for a botanical brand or funky doodles for kids’ tees. Photo prints are also trending, letting you turn a bold snapshot or a quirky pet pic into wearable art. If you love designing, try tools like the Wix logo maker to bring your ideas to life. Need a pro’s touch? You can always hire a  freelance graphic designer   to refine your vision. Whichever route you choose, make sure your design files are high-resolution, so your prints look crisp and professional. Remember, sometimes less is more. A clever slogan on a plain tee can be just as catchy as a detailed illustration. With the right combo of fabric, fit and artwork, your t-shirts can quickly become favorites in your customers’ wardrobes. Learn how to design a logo 03. Choose a professional website builder The first step to making a website is selecting the right platform for your business website. A good website builder makes it easy to create an online store, manage products and accept payments. Look for a drag-and-drop website builder  so you can customize your site's look and feel without needing to know how to code. In addition to their website builder, Wix offers a comprehensive print-on-demand solution—from product sourcing and custom design to printing, shipping and order management . You can choose from hundreds of professional eCommerce website templates  and customize them to match your brand. With Wix, you can easily design, sell and dropship print-on-demand products all from one place. Check out how to start dropshipping and the best dropshipping website builders 04. Choose your domain name and web hosting Your domain name is your website's address on the internet, so choose one that’s memorable and reflects your brand. Many print-on-demand business names  are catchy and short. Check if your desired name is available and buy a domain name. Web hosting is what makes your site accessible online. When you build your site with a platform like Wix, free website hosting  is included with all plans. This simplifies the setup process, since you won't need to find a separate eCommerce hosting provider. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. 05. Create your online store Your eCommerce site  is the foundation of your print-on-demand business. It’s where your brand comes to life and customers connect with your products. Start with a homepage that grabs attention. Use bold visuals, a clear tagline and a prominent call-to-action like “Shop the Collection.” Make sure to highlight your bestsellers, new arrivals or special promotions.  Landing pages can spotlight your best-selling t-shirt designs or limited-edition collections. Use them to showcase high-quality images, highlight unique features of your designs and include a clear call-to-action like “Shop Now” to drive sales. For example: Mama Dragons uses their homepage to showcase their mission of supporting parents of LGBTQ youth, creating an emotional connection with their audience while making it easy for visitors to start shopping. Like what you see? Build your own POD t-shirt store using this same template. Template name: Women empowerment NGO website template Include key pages to provide a complete shopping experience: Your print-on-demand shop should include several key pages to engage customers and drive sales. Include a homepage that grabs attention with bold visuals, a clear tagline and a prominent call-to-action like “Shop the Collection.” A shop page is a must with products organized into categories, like “Graphic Tees” or “Seasonal Favorites.” Make sure to include filters for sizes, colors and price points to enhance the shopping experience. An "About Us" page, sharing your story and mission, helps customers connect with your brand on a personal level. For easy communication, include a "Contact Us" page with a form, email address and social media links. A FAQ page is also a good idea with common questions about shipping, returns, sizing and product care. Lastly, a up-to-date blog can help with content marketing, letting you share behind-the-scenes content, styling tips or stories that resonate with your audience. It's also important to optimize your product pages to increase purchasing and minimize returns. High-resolution images, detailed product descriptions, reviews and ratings, return policies, stock availability and a clear sizing guide gives customers the confidence they need to hit "Buy Now." 06. Pick a print-on-demand service Learn how to connect your online store with a print-on-demand partner to handle the printing and order fulfillment. Integrate with a POD partner Your print-on-demand partner or dropshipping suppliers  will handle the printing and shipping. It’s important to choose from reliable print-on-demand companies  to make sure your customers receive high-quality products on time. Popular choices include Printful and Printify. With Wix, integrating with Printful is seamless and efficient. Once a customer places an order for a Printful product on your Wix store, the system automatically sends a payment request to Printful. After you complete the payment, Printful takes over by creating the custom product and shipping it directly to your customer. This ensures a smooth and hands-free fulfillment process. Manage, track and fulfill orders You can set up a Printful Wallet or add a payment method, allowing payments and fulfillment to occur automatically. Orders containing Printful products are clearly marked in your Wix dashboard with the Printful logo and a "Fulfilled by Printful" label, making it easy to track them. Customers are notified when orders ship, receiving shipping confirmation emails branded with your store's brand as well as tracking numbers. Important information like tracking numbers can be viewed via both the Wix and Printful dashboards, ensuring transparency and easy order management. If you prefer manual control, you can fulfill orders manually by confirming and paying for them directly in the Printful dashboard. This flexibility allows you to manage your store in a way that best suits you and your workflow. “Wix and Printful take the heavy lifting out of launching a print-on-demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Chava Katz, PMM for Wix Pages at Wix  Check out these print-on-demand Wix success stories 07. Set your prices Pricing your t-shirts correctly is a balance between covering costs and making a profit. Your price should include the base cost of the t-shirt from your supplier, shipping fees and any related transaction fees. From there, add a margin that reflects the value of your designs. Research what similar t-shirts in your niche are selling for. This will give you a good idea of what customers are willing to pay. Your dropshipping pricing strategy  will directly impact your business's profitability, so take the time to get it right. Get a better understanding with these print-on-demand statistics 08. Order product samples Before you start selling, order samples of your t-shirts. This allows you to check the print quality, material and overall feel of the final product. It's an important quality control step that makes sure your customers will be happy with their purchase. Wearing and washing the samples will also give you an idea of their durability. You can take high-quality photos of the samples for your product pages, which can look more authentic than the mockups provided by your supplier. “Samples aren’t just for quality control—they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM for Wix Pages at Wix Get inspired by these dropshipping business ideas 09. Promote your t-shirt business Getting eyes on your t-shirt business is easier when you make the most of smart marketing moves. Think social media sharing, Google Ads  and joining communities that vibe with your niche. But don’t forget SEO (search engine optimization). By using eCommerce SEO  strategies, like adding relevant keywords to your product pages, creating helpful blog content for your audience and making sure your site loads quickly, you'll boost your chances of being found on Google and other search engines. Wix SEO  makes it easy to put these best practices into action, giving your store extra visibility and helping you reach even more customers searching for something fresh. With just a few adjustments to your site’s metadata and structure, you can make a real impact on how your t-shirt brand appears in search results. You can also drive more conversions by creating dedicated landing pages to spotlight special promotions or new collections. Using a  landing page builder  makes it easy to design pages that are focused, eye-catching and optimized for turning visitors into customers. Content marketing, like blogging or sharing your creative process, helps you connect with your crowd. Email marketing is also a great way to keep your best customers in the loop about new launches. For example: TOAT Studio markets their eye-catching collections by embracing print-on-demand to reduce waste and support more sustainable shopping. When you tell a story your audience cares about, you're one step closer to building a loyal following. Like what you see? Build your own POD t-shirt store using this same template. Template name: Sport merchandise store website template Running a print-on-demand business involves more than just selling t-shirts. Pay attention to customer feedback and look for ways to improve your products and service. Keep an eye on your sales data to see which designs are popular and which aren't. As your eCommerce business grows and you discover more about how to make money with print-on-demand , you can explore new products to offer, like hoodies, mugs or tote bags. Wix automates dropshipping with order routing and tracking, giving you more time to focus on growth and new creative ideas. Continue to learn and adapt, and you'll be on your way to building a successful brand. Learn more about: T-shirt dropshipping Clothing dropshipping Dropshipping vs eCommerce 10. Manage and grow your business Now it's time to take your t-shirt business to the next level by analyzing performance and exploring new growth opportunities. Analyze your performance and connect with customers Once your t-shirt business is rolling, focus on what keeping things moving forward by seeing what works and what doesn’t. Track your sales to see which designs are a hit, when shoppers are most active and how your profit margins look. Use these insights to guide your next steps, like picking new styles, timing promotions or adjusting prices. Stay close to your customers by encouraging reviews and asking for feedback on designs, sizing or shipping. An email list is a great way to share new launches, exclusive offers or limited-time sales. Genuine conversations and social proof, like testimonials, can build trust and excitement around your brand. Try promoting your best-sellers with ads, or partner with influencers and online communities that fit your brand’s vibe to reach new fans. Check out these print-on-demand business ideas and the best print-on-demand products  to sell on your online store. Expand and optimize Think about expanding what you offer when you spot a demand, such as new t-shirt cuts, colors or even non-t-shirt products, like hoodies, mugs or stickers. Limited edition and seasonal releases can drum up some hype and keep shoppers coming back. Make life easier by automating order fulfillment and keeping tabs on things like shipping times, fees and any customer questions. Check in with suppliers regularly, so you’re always on top of ensuring the best possible experience for your shoppers and you. Your brand is more than just the shirts. Bring it to life with a consistent style, a memorable story and thoughtful designs. Small details, like a heartfelt thank you note or cool custom mailers, can leave a lasting impression. Keep experimenting and growing. Explore new marketing channels like Pinterest or TikTok, test out different website layouts or product descriptions and watch trends in your niche. Every new idea is a chance to connect, improve and have more fun building your brand. Learn more : How to sell shoes online How to sell clothes online Legal tips for running a print-on-demand t-shirt store Before you launch your print-on-demand store, it’s a good idea to understand the legal requirements. You can register your business according to local regulations whether that’s forming an LLC, sole proprietorship or other entity. A registered business protects you legally, allows you to open a business bank account and ensures you can pay taxes correctly. You’ll also want to check local tax rules for online sales, including VAT or sales tax, especially if you sell internationally. If your designs use logos, trademarks or copyrighted material, make sure you have the rights to sell them. Copyright infringement can result in takedown notices, fines or even legal action. Stick to stock graphics, original artwork or licensed designs to be on the safe side. It's also smart to review your POD provider’s terms—some platforms have rules on the types of products or designs you can sell. Finally, think about contracts and agreements with freelancers, designers or fulfillment partners. Clearly outline payment terms, ownership of designs and responsibilities. Shipping and returns strategy for print-on-demand t-shirts Even though your POD provider handles the heavy lifting, you'll want to communicate shipping times clearly to your customers. Most providers offer standard expedited and international shipping. Be sure to display estimated delivery dates on product pages in confirmation emails and on checkout pages. Returns and exchanges are another area to plan. POD products are often custom-made which can limit returns. Establish a clear return policy covering defective items, sizing issues or misprints. Add this policy to your product pages and store FAQ. For international sales, keep in mind customs, import taxes and delivery delays. It's a good idea to show customers any extra charges before they complete a purchase. You can build trust and improve the shopping experience by providing tracking numbers and proactive notifications. How to brand and package your print-on-demand t-shirts Create a consistent visual style with your logo, color palette, typography and tone of voice. Apply your branding across your website, social media and marketing materials to build a cohesive identity. Customers are more likely to remember and recommend a brand that feels polished and authentic. Custom packaging adds value to the unboxing experience. Branded boxes, tissue paper, thank-you cards or stickers make a lasting impression even for POD products. Small touches like these can encourage repeat purchases and social sharing. If your POD provider offers branded inserts or packaging options, take advantage of them. Include clear labeling on your shirts with care instructions and size guides. This reduces confusion, lowers return rates and reinforces your professional image. Customer support for your POD store Respond to inquiries quickly via email, social media or live chat. Answer questions about sizing, shipping and product details clearly. Create self-service resources like an FAQ page, size charts and care instructions. This helps reduce repetitive inquiries and allows customers to make confident buying decisions. Make it simple for customers to track orders and get updates. Monitor customer feedback and reviews regularly. Address negative experiences constructively and quickly. Taking a proactive approach to service builds credibility and trust. How to sell print-on-demand t-shirts FAQ Is print-on-demand t-shirts profitable? Yes, a print-on-demand t-shirt business can be profitable. Because you don't have to invest in inventory, startup costs are low. Profitability depends on your pricing, the quality of your designs and your marketing efforts. By finding a popular niche and creating designs that connect with your audience, you can build a successful business.  How much does it cost to start a print-on-demand business with Wix? The cost to start a print-on-demand business with Wix can be quite low. You'll need a Wix Business Premium plan to accept payments online. Other potential costs include a custom domain name and any fees for design software or freelance designers. However, many print-on-demand services are free to integrate and you only pay for products when a customer places an order. How do I find a niche for my t-shirt business? To find a niche, think about your own interests and passions. What topics do you know a lot about? You can also research trending topics on social media or online marketplaces to see what's popular. The key is to find a group of people with a shared interest and create designs that they'll love. Can I sell other products with print-on-demand and dropshipping? Yes. Print-on-demand and dropshipping aren’t just for t-shirts—you can expand your store with a variety of products to attract more customers and grow your brand.

Looking for the best way to get started dropshipping? Get started with Wix  → If you’ve landed on this blog, then you’re probably eager to get started with dropshipping . But, to get started on the right foot, you’ll want an eCommerce website builder that’s both intuitive and designed to support your specific type of business .  Below are some of the most popular dropshipping website builders on the market today. Explore what makes each one unique and which one could be the best fit for you.  TL;DR: best dropshipping website builders Running a dropshipping business means managing products, inventory, pricing, fulfillment, marketing and a website that reflects your brand. The right platform should be flexible, scalable and equipped with tools like design customization, dropshipping integrations, eCommerce features and pricing options to support growth. Wix combines all of this with built-in dropshipping, app integrations, AI-powered tools for inventory and customer management and a drag-and-drop builder with thousands of templates. It also provides marketing features, profit calculators and scalable plans, letting you build a branded store and grow your business while keeping operations smooth and secure. Key features a dropshipping website builder should have Dropshipping builder feature What it does Design and templates Lets you build a branded professional-looking store quickly using customizable templates and AI-assisted layouts Dropshipping support Enables automatic product import, inventory syncing and order fulfillment with suppliers, reducing manual work Print-on-demand Allows you to sell custom products without inventory by automatically sending orders to print partners eCommerce and order management Lets you process payments, manage shipping, taxes and track orders all in one dashboard Marketing and customer tools Helps you attract, engage and retain customers through automated emails, promotions and follow-ups AI and automation Reduces repetitive tasks by managing inventory, pricing and customer interactions automatically Analytics and reporting Gives insights on sales, traffic and performance so you can make informed decisions Scalability and reliability Lets your store handle more products and traffic while keeping it fast, secure and stable App integrations and multichannel selling Expands your store’s capabilities and reach by connecting to apps, marketplaces and social channels Affordable pricing Provides access to essential tools and features while keeping costs manageable as your business grows 7 best dropshipping website builders  Wix Modalyst Shopify WooCommerce   Magento (Adobe Commerce)  Weebly GetResponse 01. Wix Wix is an incumbent in the ecommerce website space, offering one of the most widely used platforms in the world. Today, Wix powers an estimated 45% of all sites  on the internet. It has a slew of features to support your operations from start to finish, plus an AI website builder  (among other AI-powered tools) to make site creation even easier.  As it regards dropshipping, Wix allows you to browse dropshipping or print-on-demand products directly from your account. Its built-in dropshipping solution is powered by Modalyst. Simply log into your Wix Store account to access available items. You can alternatively sync Wix to Printful, as well as any other dropshipping integration available in the Wix App Market .  From Wix, you can manage your product listings and set prices based on your suppliers’ prices and shipping costs. You can calculate profit margins before finalizing your pricing rules. You can also import any product data—such as images and product details from your supplier—into Wix, keeping your catalog, orders, fulfillment status and inventory synced with your supplier’s.  You can also transform your business efficiency with Wix's AI Custom Agent a powerful no-code tool that lets you create specialized AI agents without any technical expertise. It can be used to automatically rekindle customer relationships with personalized coupon emails or to maintain optimal inventory levels by monitoring stock and contacting suppliers when necessary. Try out Wix’s dropshipping website builder .  Key features  2000+ website design templates and a drag-and-drop builder  AI website builder  Built-in dropshipping and print-on-demand capabilities  Integrations with Modalyst, Printful and other popular dropshipping apps Diverse app market  Profit calculator Pricing: Wix premium plans  with eCommerce support start at $29/month.* You can also read Wix reviews  direct from users who've built a website or started a business. 02. Modalyst Modalyst , which was acquired by Wix in 2021, is a long-standing dropshipping automation software. Its marketplace flaunts more than 100 million dropshipping and print-on-demand products and can connect you with suppliers based in the U.S. or globally.  Modalyst is the official dropshipping partner of AliExpress focused on curating high-quality products. It additionally carries products from high-end brands like Dolce & Gabana.  From the platform, you can gain visibility across suppliers’ inventory levels, ship times, fulfillment status and more—plus communicate with partners without leaving the app.  If you're exploring how to create a website , you'll find that Modalyst works effortlessly with platforms like Wix and Alibaba . Wix is the preferred partner among these, with an easy-to-navigate interface built specifically around Modalyst.  Key features More than 100 million dropshipping and print-on-demand products Seamless integration with Wix as well as other builders  Exclusive partnership with AliExpress and hundreds of other suppliers Notifications on inventory levels  Profit calculator  Unlimited inbound messages Pricing: Modalyst plans range from free to $90/month, but you’ll also need to open an account with a separate online shopping cart solution like Wix.  03. Shopify Shopify is a website builder designed specifically for eCommerce . It provides more than 100 website themes, a handful of which are free to use. One of Shopify’s greatest perks is its extensive app store, which includes over 8,000 free and paid apps. You’ll likely find yourself reaching into this app market to soup up your site; this applies when you’re building your dropshipping store.   Shopify integrates with various dropshipping apps, like Spocket, DSers and Modalyst. It additionally integrates with print-on-demand solutions, like Printify and Gelato. These apps allow you to find reliable suppliers, import products and manage your dropshipping operations.  From Shopify, you can specify your shipping options, accepted payment methods and refund policy (among other shop or product listing details). As you receive orders through your Shopify store, they’ll be automatically forwarded to your suppliers for fulfillment. Key features 100+ website templates and a drag-and-drop builder Extensive app store  Integration with DSers, Modalyst and other popular dropshipping apps  AI tools for commerce  Pricing: Shopify plans start at $39/month. Yearly plans are also available.   04. WooCommerce WooCommerce is an eCommerce solution, specifically designed for WordPress users. Unlike the other standalone website builders in this list, WooCommerce is an open-source eCommerce plugin. When you add WooCommerce to your WordPress site, you can enjoy features for listing products, managing orders, accepting online payments  and creating custom shopping rules.  WooCommerce Dropshipping is also available as an add-on. It comes at an additional cost of $79 per year and allows you to manage multiple dropshipping tools (including AliExpress, Amazon Affiliate Support and local suppliers) within WooCommerce. The WooCommerce Dropshipping dashboard further provides insights into your orders, projected profit, best-selling products and more.  Key features Open-source platform designed for eCommerce   Pricing and profit calculator  Integration with AliExpress, Amazon Affiliate Support and local suppliers  A dropshipping dashboard that gives you at-a-glance insights into your dropshipping operations  Pricing: WooCommerce is available for free, whereas the WooCommerce Dropshipping add-on costs $79/year. 05. Magento (Adobe Commerce)  Magento—now called “Adobe Commerce”—is, as you might have guessed, an eCommerce platform that was acquired by Adobe back in 2018. Magento is an open-source platform, offering lots of design flexibility. With that being said, Magento will require technical experience to set up. You’ll likely have to pay for hosting, developing and maintaining your site on your own. Not to mention, you’ll need to receive a custom quote from Adobe to gain access.  However, if you own a larger business and are looking for a robust solution, then Magento may be a good option for you. As far as dropshipping goes, there are various dropshipping extensions available. You’ll want to make sure that whichever extension you choose is from a reputable source. From there, Magento equips you with advanced commerce features, like multi-brand management, quick checkout and live search to power your website.  Key features Open-source platform designed for eCommerce   Scalable features for large businesses, such as its multi-brand solution Various dropshipping extensions available in the Adobe Commerce marketplace  Integration with Amazon and Walmart Marketplace  Pricing: Pricing is custom and based on your annual gross merchandise value (GMV) and average order value (AOV).  06. Weebly Weebly is another drag-and-drop website builder praised as being a simple, affordable solution. Weebly has more than 50 themes that are all free to use. Its eCommerce solution—powered by Square—hooks you up with core functionality: secure online checkout, inventory management, automatic tax calculator, email marketing and more.  Weebly doesn’t offer the same range of customizability or features as some other builders on this list. However, you can still connect Weebly with several dropshipping apps, which include InventorySource, wholesale2b and Printful. Auto-upload products to your store and sync data across your platforms.   Key features Low-cost drag-and-drop builder 50+ free themes Free eCommerce hosting  Basic eCommerce functionality, including inventory management and flexible payment options Integration with InventorySource, wholesale2b and Printful Pricing: Weebly plans range from free to $29/month. Annual billing is also available.   07. GetResponse  GetResponse’s bread and butter is in email marketing. However, over the years, the platform has expanded its offerings to include an AI-powered website builder. With GetResponse’s builder, you can answer a few questions, which will then guide the AI in picking the right template, pages and content for your site. Alternatively, you can choose from more than 100 free website templates to get started. You can create a single-page website for free. To build a more advanced store, you’ll need to pay for a premium plan.   GetResponse may be especially attractive if you’re looking for a website builder that includes a lot of marketing capabilities. Given that GetResponse is an email solution at its core, it may lack some website customization options or dropshipping integrations that are available elsewhere. In exchange, you might find more marketing automation and advanced email tools.  Key features 100+ free website templates and a drop-and-drop builder An AI wizard for building your website  Ecommerce marketing automation and advanced email tools  Integration with Shopify, Magento, WooCommerce and other shopping cart solutions Pricing: GetResponse is free to create one website and landing page with basic features. Paid plans start at $19/month. Twelve-month and 24-month plans are also available.  Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to pick the right dropshipping website builder  As you evaluate your options, there are several factors that you’ll want to keep in mind.  Does the dropshipping platform charge transaction fees on top of the payment processor fees? Most do, so its best to check this Are essential dropshipping features locked behind higher tiers? Do you need to pay extra for third-party apps to make your store fully functional? Is there a limit to the number of products that can be listed? Does the dropshipping builder have native integrations with my desired suppliers? How often does inventory sync? Is blind shipping supported? Can order fulfillment be automated? Is checkout mobile optimized? Can product descriptions and images be edited before using on your own site? Best dropshipping website builders FAQ What website builder is best for dropshipping? If you ask us—Wix is the natural choice. Wix is uniquely designed so that you can explore dropshipping products  from within your account (via Modalyst), and also has thoughtfully designed integrations with several other reputable apps.   What website do most dropshippers use? There are a plethora of dropshipping websites to choose from. The best one ultimately comes down to the types of products you want to sell (be it a specific dropshipping niche, manufacturing location, type of material, etc.). But some of the most popular websites include AliExpress, Modalyst, Printify and Printful. Can I create my own website for dropshipping? Yes. In fact, you’ll most certainly want to create an ecommerce website that’s fully managed by your brand. Though marketplaces like Amazon can expand your reach, the reality is that they can pull the plug on your business at any time. To future-proof your dropshipping business , invest in building up your brand. Give your customers a reason to continue supporting your business; define the values and qualities that set your business apart from any other dropshipper. And design a website that keeps customers focused on your product offerings.  * Editor’s note: all prices are current as of April 5, 2024.

Nothing says you're serious about your business like a custom email address . If you’re starting a business and still using a generic email like coolbiz123@gmail.com , it might be time for an upgrade. With Wix, you can get your very own Google Workspace business email that matches your website's domain . Think something like maria@musicbymaria.com or info@pureblissspa.net. Clean, branded and also super professional. Learn more: What is a business email? Is Wix good for small business? Is Wix good for business email? How to set up a business email Already have a business email? You can head over to the Business Email page in your Wix account to see what you’ve got. Bought your email elsewhere? You can still connect it to your Wix site in just a few steps. Why an email with Wix is worth it A business email isn’t just a nice-to-have, it adds serious credibility to your brand. Plus, if you’re using Wix’s built-in marketing tools , your custom email keeps everything consistent and productive. Learn more: How much does a business email cost With Wix you can learn how to create business email addresses  for every team member. That means: hello@mywebsite.com for customer service sales@mywebsite.com for inquiries name@mywebsite.com for individual team members It’s a great way to keep things organized and help your customers reach the right people without unnecessary back-and-forth. Google Workspace also comes with a range of useful productivity features such as: Smart compose Email scheduling Real-time collaboration on docs, slides and sheets Built-in chat to ping your team when needed Wix and Google Workspace doesn’t just help your business look good, it also comes with phishing protection, spam filters and 24/7 customer support (chat, email or phone). There are also advanced delivery options to route emails, set rules for unknown senders, or catch-all addresses if you like to keep tabs on everything. As noted by Meghan Kennedy, founder of lucid ladybug  (sustainable styling and coordinating services), who attended a recent Wix x Google workshop:  "As a sustainable stylist, I work to individualize and customize every client experience and event. I trust Google Workspace to help streamline all communication and utilize email, Google Sheets, Google Docs—and now, Google Gemini and NotebookLM. Having a shared workspace allows me to run notes between clients, eliminating excess back-and-forth and relieving my bandwidth as a solopreneur." Wix makes things simple by offering Google Workspace plans directly within your Wix account. You get: Access to Google Calendar 30GB (or more) of inbox + Drive storage File sharing and collaboration tools Access to the Google Gemini AI assistant and NotebookLM Everything you need to run your business from one place. Pro tip:  If you're serious about your business, having a custom email is one of the easiest upgrades you can make. And with Wix, it takes just a few clicks to set it up. How much does email with Wix cost? The cost of a business email depends on the Google Workspace plan you choose. You don't need a paid Wix plan to buy a business email. But you must own a Wix domain . * Some Workspace business email plans are not yet available in all regions.  Each plan offers different services and has different amounts of cloud storage per user. Plans can be upgraded at any point. Business Starter Business email Gemini AI for Gmail Phishing and spam protection Ad-free email experience 2-step verification Enforced ssl connections Alert Center: notifications of potential security issues Basic endpoint management ( secure connection on different devices) 30 gb cloud storage per user Up to 100 participants in Chat and Google Meet video calls Business Standard All the features of Business Starter with the following extras: Gemini AI for Gmail, Docs, Meet and more 2 TB cloud storage per user Up to 150 participants in Chat and Google Meet video calls Record Google Meet meetings Shared Drives for teams Business Plus All the features of Business Starter with the following included: Gemini AI for Gmail, Docs, Meet and more 5 TB cloud storage per user Up to 250 participants in Chat and Google Meet video calls Advanced endpoint management (ensuring secure connection on different devices) Google Vault for eDiscovery and information governance You can also learn more information on plans from Google. Learn more about how to use Wix  as a website builder and to manage your business.

Get your professional business email address →   Your company needs a reliable way to handle client and team communication. A business email  lets you set up official addresses, manage multiple accounts and keep messages organized and secure. TL;DR: How to create a business email In this guide, you’ll learn how to handle domain registration , pick an email provider and set up addresses for your whole team. It will also explain how to keep your mailbox organized, add your brand’s personality to every email, handle common issues and even get started for free. You learn how to: Register and protect your domain Choose the best email provider Set up custom addresses for you and your team Manage and organize your inbox Add your branding with custom email signatures Keep your email secure and troubleshoot common issues Create a free business email Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. What is a business email address? A business email address is the official email a business uses to communicate with clients and manage internal work. The most professional format uses your company name in the domain, like you@yourcompany.com. This way, anyone who receives your email immediately knows it’s from your business, and it looks trustworthy. While you could put your company name at the beginning, like yourcompany.support@gmail.com, it doesn’t have the same professional feel. Using your own domain instead of a generic email shows you mean business and builds trust with every message you send. Learn more: What is a business email? How to set up a business email How to create a business email Register your domain name Choose an email provider Set up your custom email address Access and manage your mailbox Add branding and professionalism to your email Maintain your business email Troubleshoot your business email To create a business email , register a professional domain and connect it to an email provider. Set up your main address and any team accounts, access your mailbox, secure it with strong passwords and 2FA and test that emails send and receive correctly. 01. Register your domain name Pick a domain that matches your business name and is easy to spell and remember. Skip the numbers, hyphens or anything that could confuse customers. Use a domain name search tool to check if your domain is available. If it’s taken, you can try small variations, add your location or pick a different extension from a tld list like .net , .co or .org . You can even get creative with industry-specific endings like .design or .studio to tell people what you do.   Try Wix domain name generator  to find the perfect match. You can also use a Whois domain lookup  to see who owns a specific URL and check its registration details. Once you’ve got your domain, connect it to your site using a website builder so your website goes live. Choosing the  best domain registrar  ensures that your business email is properly set up. Learn more: What is a domain name? How to register a domain name Org vs com vs net Protect and connect your domain When you complete your domain registration, consider adding domain privacy protection to keep your personal info hidden from public records. Make sure your domain is connected to DNS correctly. This ensures your email can send and receive messages and links your domain to your website. Check MX records for email and A records for your site to avoid issues. Keep track of renewal dates so you don’t lose your domain. If possible, turn on auto-renew and manage all your domains in one place to simplify updates and security. Learn more: What is domain protection What is DNS What is a top-level domain 02. Choose an email provider A solid email provider should support your team's day-to-day needs and protect your business from common email risks. This means having enough storage for large attachments and archives strong security features to block spam and malware access from any device so you can work on the go and tools to organize search and manage emails efficiently. If you have employees or multiple departments, you’ll need the ability to create, customize and control multiple email accounts without complicated setup. Storage:  Make sure your inbox has enough space for business emails, attachments and important files. Most providers let you expand storage as your business grows. Security:  Look for built-in spam and malware filtering, encryption and two-factor authentication to protect sensitive client data and prevent phishing attacks. Management tools:  Features like folders, labels, filters, and search functions make it easy to stay organized and find messages quickly. Some providers also let you delegate access or share mailboxes with team members. Team accounts:  Create multiple addresses for your employees or departments assign roles and control permissions. This keeps communications organized and professional. Multi-device access:  Make sure your email syncs across desktop mobile and web so you can read reply and organize messages anywhere. With Wix you'll get secure and branded email addresses for your business, simple multi-account management for your team and access from any device—all backed by our reliable support and storage options. Learn more: How much does a business email cost How to create an email with a domain Does Wix have an email? What is a professional email address? 03. Set up your custom email address Now that your domain is good to go, you can start creating personalized email addresses for you and your team. To keep things professional, try to stick to one naming format across the board. Here are some popular ways to do it: First name only:  alex@yourcompany.com First name + last initial:  alexb@yourcompany.com Full name:   alex.brown@yourcompany.com Multiple accounts for your team If your business has multiple departments you can set up separate addresses—like sales@ support@ or info@—to keep conversations clear and organized. Customers will know exactly where to send their questions and your team can respond faster without emails getting lost or mixed up. You can even assign different team members to manage specific inboxes to make delegation simple. As your team grows, adding or removing accounts is easy and keeps your email system flexible. You won’t have to change existing addresses, and each new employee or department can have their own account without disrupting your workflow. To set up business email , enable access on desktop and mobile, organize with filters and forwarding, secure accounts with 2FA and SPF/DKIM/DMARC, manage user roles, back up messages and integrate with calendars and collaboration tools. 04.  Access and manage your mailbox Once your business email is set up, it’s time to manage it. You’ll want your email to be professional and organized. A good business email works on your computer, phone or tablet so you can check and reply to messages from anywhere. Keep your emails organized Features like forwarding automatically send messages to the right person or team so nothing important slips through the cracks. You can also use spam blocking to keep junk and potential threats away from your main feed, saving you time and protecting your data. Want to make sure you never miss a beat? Set up a catch-all address to capture emails sent to slightly incorrect addresses. This way, every message from your clients and partners finds its way to you. Make your email work for you Some email services like Wix include tools that help you stay organized and collaborate efficiently. Shared calendars let you schedule meetings, set reminders and see your team’s availability at a glance. Cloud storage and document editors allow you to create, share and edit files in real time so everyone stays on the same page without sending endless attachments back and forth. Scheduling tools let you draft emails now and send them later—perfect for reaching clients across the globe or staying on top of a hectic day. Smart suggestions speed up your writing by predicting phrases and catching typos, while built-in chat features make quick check-ins a breeze without filling up your inbox. Your business email can support marketing efforts too. Many services let you send newsletters or campaigns directly from your email contacts and track their performance, helping you see who opens, clicks or responds. Using these features strategically turns your email into a productivity and communication hub that saves time and keeps your business running smoothly. Keep your business email safe Strong passwords are your first line of defense for your business email. Use a mix of uppercase and lowercase letters, numbers and symbols, and avoid obvious choices like “password123” or your business name. A password manager can help you create and store unique passwords for each account. Spam and phishing protection is just as important. Filters catch suspicious messages, but it’s still smart to double-check emails before clicking links or downloading attachments. Watch for unusual senders, unexpected requests or messages that pressure you to act. Email security tips for your business Turn on two-factor authentication (2FA) for an extra layer of security. With 2FA, even if someone guesses your password, they can't access your email without a second step, like a code sent to your phone. Back up your emails regularly so you’re protected if something goes wrong like an accidental deletion, a hacked account or server issues. Many email providers have built-in backup options or you can export important messages manually. Finally, keep an eye on your inbox for anything out of the ordinary. Unexpected password change alerts, unfamiliar login locations or sudden spikes in sent messages can signal a security issue. Spotting these things early can prevent bigger problems and keep your business communications safe. Learn more: Is Wix good for business email?   05. Add branding and professionalism to your email Get your business email ready for the spotlight by creating an email signature for every account. You should include: Logo : a simple way to build brand recognition. Name and job title : so people know exactly who they’re talking to. Phone number and email : to help your clients get in touch fast. Website and social links : the perfect spot to drive traffic and get more followers. Use the same format across your team. Pick consistent fonts, colors and layout so all emails look uniform. This consistency strengthens your brand and makes your business look professional. Keep it simple and readable. Skip long disclaimers or extra images that distract from the main message. A clean, well-designed signature shows professionalism and builds trust without extra effort. 06. Maintain your business email Keeping your email accounts updated helps your business stay professional and secure. Focus on these areas: Update passwords regularly:  Use strong, unique passwords and change them often. Remove access for former employees to prevent unauthorized logins. Manage employee accounts:  Add new team members, remove access when someone leaves and assign roles or permissions to keep everything organized. Monitor storage:  Keep an eye on mailbox space to avoid full inboxes. Archive or delete old messages so important emails don’t get blocked. Check DNS and delivery settings:  Ensure MX and A records are correct. Misconfigured settings can cause emails to bounce or land in spam. 07. Troubleshoot your business email Even if you stay on top of things, hiccups can happen. Use these tips to find and fix them fast: Emails aren't sending or being received:  Check your filters, forwarding rules and blacklists. Emails are landing in spam:  Verify your DNS settings like SPF, DKIM and DMARC records. You can also review your sending practices to stay in recipients’ inboxes. Use your platform’s tools:  Your email service likely has dashboards and logs to help you track delivery issues and find problems fast. How to create a business email for free If you’re just starting out, you don’t always need to pay to have a business email. Free tools help you set up an official address in minutes so you can start reaching your goals. While using your own domain name builds more trust as you grow, starting for free is a great way to get moving right now. Choose a professional free email:  Use a free provider like Gmail and include your business name in the address. Avoid nicknames or random numbers that look unprofessional. For example, yourbrand.services@gmail.com is clear and easy to remember. Connect your email to your domain:  Even with a free account, you can often link it to your website domain for a more professional look. Wix lets you start with a free Gmail-style account and later upgrade to a custom email with your domain, like info@yourdomain.com. This keeps your email branded, secure and easy to manage as your business grows. Tips to create a professional email address Your email address is often the first impression someone has of your business. A polished, professional email address helps build trust and credibility, whether you're connecting with clients, partners or customers. Here are some tips to ensure your business email address reflects your professionalism: Avoid nicknames : Keep your email address straightforward and formal. While your friends might know you as "JennyBear" or "MikeTheGuru," such nicknames don't project a business-first approach. Instead, use your full name or initials for a clean and professional look. Exclude numbers : Numbers can make your email address harder to remember and might appear less professional. Stick to names and words only. For instance, choose "JohnSmith@yourbusiness.com" instead of "JohnSmith1987@yourbusiness.com." Don’t use job titles : Avoid including your position or title—like "SalesManager@" or "CEO@"—in your email address. Job roles can change over time, and email addresses tied to a specific title could create confusion or appear outdated later. Make it memorable and pronounceable : A simple, readable email address is easier for people to recall. Ensure your address flows naturally and avoids complex combinations of letters or special characters. For example, "alex.brown@yourbusiness.com" is a more professional option than "a.brown_xyz@yourbusiness.com." Choose the right domain : Figuring out  how to choose a domain name  is a key part of your email address. Select a domain that aligns with your business name or brand to make it recognizable and trustworthy. For instance, "info@yourbusiness.com" looks far more professional than using a generic provider like "yourbusiness@gmail.com." If your preferred domain isn't available, consider different  types of domains , such as adding a location ("yourbusinessus.com") or industry keyword ("yourbusinessdesign.com"). Learn more: Business email address examples Business email name ideas Why do I need a business email? The main reason for getting a business email address is so that customers can easily identify your company, thus raising credibility, promoting your brand and establishing corporate identity. With that said, clients and other businesses are more likely to trust a professional email account, which they can use to find your business website for more information. Learn more: How to make a website Additionally, when you or your employees send emails using an address with your business name, customers are rest assured that they may confidently open the content and hit reply whenever they need to be in direct contact with you. A business email also helps you stay organized and productive. Your inbox is there purely for work-related messages, making it easy to stay on task, manage your contacts and store important files. Learn more:   How much does a domain name cost How to buy a domain name How to create a business email FAQ How much does it cost to have your own business email? The cost of having your own business email depends on the provider you choose. Some providers offer free business email accounts, while others charge a monthly or annual fee. The cost will also vary depending on the features you need, such as the amount of storage space, the number of email addresses you can create and the level of support you receive. When you are create a business email with your official website domain, it might cost more than one with an unofficial provider. Should I pay for a business email? Whether or not you should pay for a business email depends on your specific needs. If you are a small business with a limited budget, you may be able to get away with using a free email provider. But if you need more features or support, you may need to pay for a premium business email account. Some benefits of a paid account include: Custom email address:  You can create a custom email address that includes your business name. This will make your email address look more professional and will help build trust with customers and clients. Increased storage space:  Business email accounts typically offer more storage space than free email accounts. This means that you will have more room to store your email messages, attachments and contacts. Enhanced security:  Business email accounts typically offer enhanced security features. This includes features such as spam filtering, virus protection and two-factor authentication. Better support:  Business email providers typically offer better support than free email providers. This means that you will have access to technical support if you need help with your email account. What is email hosting in relation to a business email? Email hosting is the process of storing and delivering email messages. When you create an email account, your email messages are stored on a server that is owned and operated by your email provider. When you send or receive an email message, your email provider delivers the message to the recipient's email server. There are two main types of email hosting: Shared hosting:  Shared hosting is the most common type of email hosting. When you use shared hosting, your email messages are stored on a server that is shared with other users. This is the most affordable option, but it also offers the least amount of flexibility and control. Dedicated hosting:  Dedicated hosting is a more expensive option, but it offers more flexibility and control. When you use dedicated hosting, your email messages are stored on a server that is dedicated to you. This means that you have more storage space and bandwidth, and you have more control over the settings of your email account. Should I use a custom email for my business? Using a custom email address for your business is highly recommended. It presents a professional image, builds trust with clients and helps you manage communications effectively. Think of it as an investment in your business's identity. Is an email free on Gmail? You can create a free business email address on Gmail using a custom domain name. However, you'll need to purchase a domain name separately from a registrar like Wix. So, the email itself is free but the domain name will incur a cost. Can I use my personal email for business? Using personal email for business isn't recommended. It can: Appear unprofessional Limit credibility Mix personal and work communication Compromise security Hinder brand consistency Is it necessary to have different email addresses for different departments? Having different email addresses for departments can: Improve organization Streamline communication Enhance customer service Increase efficiency Provide better accountability Simplify workflow Boost professionalism Aid in task delegation Facilitate team collaboration Improve email management How can I ensure my business emails are secure? To ensure the strongest business email security: 1. Use strong passwords 2. Enable two-factor authentication 3. Encrypt sensitive emails 4. Use secure email providers 5. Regularly update software 6. Train employees on security practices 7. Implement spam filters 8. Use firewalls 9. Backup data regularly 10. Monitor for suspicious activity What's the difference between POP3 and IMAP? POP3 downloads emails to one device, deleting from server. IMAP syncs across devices, keeping emails on server. IMAP offers better multi-device accessibility and synchronization. Are there any legal requirements for business emails? Some legal requirements for business emails include: CAN-SPAM Act compliance (US) GDPR compliance (EU) Unsubscribe option Accurate sender information Physical address inclusion Opt-in consent Privacy policy link Data protection measures

Get  free website hosting  from Wix today → The two most popular hosting types are cloud hosting and shared hosting. But what’s the difference between the two, and which one is right for you when making your website? If you’re exploring options like free website hosting , understanding how these hosting types work can help you make the right call. Shared hosting places multiple websites on a single server, which keeps costs low but can lead to slower performance when traffic spikes. Cloud hosting runs your site across a network of servers, giving you better speed, reliability and the ability to scale as your site grows. That’s why the type of hosting you choose is so important when you create a website . Learn more: How to open a website Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: cloud hosting vs. shared hosting This guide walks you through how cloud hosting compares to shared hosting and when each option makes sense as your site grows. Shared hosting is a cost-effective setup where multiple websites share one server, making it a practical choice for personal sites or low-traffic projects. Cloud hosting runs your site across multiple servers, delivering faster performance, stronger security and higher reliability as demand increases. Hosting type Pros Cons Shared hosting Affordable and easy to get started with, beginner-friendly, hosting maintenance is managed Performance can slow during traffic spikes, limited scalability, higher security risk due to shared resources Cloud hosting Scales easily as traffic grows, strong uptime and reliability, better security, handles traffic spikes smoothly Typically costs more than shared hosting, may feel more complex to manage Learn more: Does Wix host websites?  and How to make a Wix website What is web hosting? Web hosting refers to the storage and delivery of all the things that make your website unique, including your text, images and videos. Just like every house needs a foundation, every website needs to live on a server. When you click on a link or type in a URL, your web browser sends a request to that server, which then retrieves the website and sends it to your device. There are about 200 million active websites worldwide , and each one of them relies on some type of hosted services . So, it’s no surprise that the global market size for web hosting is expected to grow to a whopping $395.84 billion by 2030 . Within that market are several options, including cloud hosting and shared hosting. Learn more: does Wix provide email hosting? What is cloud hosting? Cloud hosting leverages all of the on-demand benefits of cloud computing. In this model, your website’s resources are hosted on a network of multiple virtual servers that run from the cloud. If one server goes down, the other servers pick up the slack without missing a beat. This reduces the chance of website failure and allows users to access your website from anywhere in the world. Because it’s a dependable model of web hosting, cloud hosting is the fastest-growing approach, with a compound annual growth rate (CAGR) of more than 18% per year . What’s more, many top providers have raised the game by entering into multi-cloud hosting agreements, allowing them to host websites across multiple large cloud networks. Wix, for example, provides multi-cloud hosting through a combination of Amazon Web Services , Google Cloud and its own servers. What is shared hosting? With shared hosting, your website’s resources are hosted on a single physical server. It’s called “shared” because multiple websites borrow bandwidth, CPU, RAM and storage from that same server. The primary reason people choose shared hosting is because it’s often cheaper than cloud hosting. However, it’s also less reliable and may create performance issues. 7 ways to compare cloud hosting vs. shared hosting What’s the difference between cloud hosting and shared hosting? The best way to compare the two is to examine their pros and cons across each of these categories: Scalability Resources Performance Security Customization and flexibility Reliability and uptime Cost 01. Scalability Let’s say you launch a travel website. You know that you’ll experience web traffic surges during holiday seasons. So, you want to be sure that your server can handle the extra load. Shared hosting is limited in its ability to meet these types of high traffic demands. Because multiple websites share bandwidth on the same physical server, there’s only so much to go around. When it runs low—or runs out—it can result in a slow-loading website or even cause a website crash. By contrast, cloud hosting pools the resources of multiple servers, which means you can scale up to meet high traffic demands or scale down as traffic decreases. This also gives you the ability to easily grow your online business. If you’re an eCommerce merchant, for example, and one of your products goes viral, your website can manage the boost in traffic so you can drive more sales and maximize your profits. 02. Resources Both cloud hosting and shared hosting are designed to keep your website up and running. But the way they handle resources like CPU, RAM, storage and bandwidth can make a big difference—especially as your site grows or sees more traffic. With shared hosting, your website runs on the same physical server as many others. You’re sharing essential resources like CPU power, RAM, storage and bandwidth. The downside? If another site on the server gets a traffic spike or uses too many resources, your site can slow down—or even go offline. Also, shared hosting often comes with lower limits on storage and bandwidth, which can hold your site back as it scales. Cloud hosting works differently. Instead of relying on a single server, it pulls resources from a network of servers. This setup gives your website access to more CPU, RAM and bandwidth as needed. So when traffic surges, your site keeps running smoothly. You also get more room to grow, with scalable storage and better uptime. And with most cloud hosting providers, including Wix, you benefit from built-in support and advanced tools that make it easier to manage your site. 03. Performance According to recent research, 53% of website visits are abandoned when a mobile site takes three seconds or longer to load. That’s why it’s so important to ensure optimum website performance , especially if your online presence is your business. With shared hosting, your compute power and bandwidth are limited by how many other websites are using your physical server at the same time. If other sites are consuming too many of those resources, your site’s load time will lag. However, cloud hosting is designed specifically to help accelerate website load page times. Because your site’s resources can live on multiple servers in different geographies, cloud hosting lets a user connect with a server located in the same region as they are. This creates faster speed and a better user experience. If you have a website now and want to know how to measure its current performance, use this bandwidth calculator to find the answer. 04. Security Website security is one of the most crucial factors when comparing cloud hosting vs. shared hosting. While no hosting company can promise total protection for your website, any vendor you choose should offer you a robust set of cybersecurity tools. Things like firewalls, login security and SSL certificates are table stakes for any hosting provider, cloud or shared. Ask vendors about their protection against Distributed Denial of Service ( DDoS ) attacks. If you plan to accept payments on your site, choose Payment Card Industry (PCI)-compliant vendors to keep your customers’ credit card and financial information secure. If you choose shared hosting, know that any security vulnerabilities are also shared. So, if one website on your server gets attacked, it can lead to attacks against every site that uses the same server, including yours. And once a bad actor has access to that server, they’ll have it for as long as it takes for your hosting company to find the root cause of the breach. That’s why it’s so important to ask the right questions about cybersecurity before choosing a web hosting provider. By contrast, when you choose cloud hosting from a provider like Wix, you benefit from enterprise-grade security, including around-the-clock monitoring and rapid response. Wix also meets all PCI Data Security standards. 05. Customization and flexibility When you learning how to make a website for the first time, you may be okay with the package your hosting vendor offers. But as you grow your business and expand your technical skills, you may choose to customize your experience to your unique needs. Consider all of the best web hosting options before committing. With shared hosting, this can be difficult. You’ll likely have a control panel where you can choose different settings. But if you want to make larger changes, such as switching to a different content management system or adding storage capacity, you will be limited to the tools your vendor allows you to use. Cloud hosting offers far more flexibility and customization. You can easily change control panel options, upgrade your RAM or even swap out operating systems. This will enhance your ability to create a one-of-a-kind website that wows your audience. 06. Reliability and uptime Both cloud hosting and shared hosting claim to offer exceptional levels of uptime. But is that the reality? Shared hosting providers may struggle to deliver on this promise for one simple reason: if the physical server that hosts your website goes down, your site will fail, and your users will receive that dreaded 404 error. In addition, if other websites on the same server experience high traffic and/or utilize excessive resources, it can impact the performance of your site. This is rarely a concern with cloud hosting. Because your website is supported by multiple servers, there is no single point of failure. That means your site will stay live even if one or two servers fail simultaneously. For these reasons, cloud hosting providers like Wix can guarantee 99.99% uptime, the highest available. And for this reason, cloud hosting is a more reliable option. 07. Cost One of the biggest benefits of shared hosting is its relatively inexpensive web hosting costs . Most shared hosting providers offer monthly plans. One estimate shows that entry-level tiers start around $2.51 per month, with mid-tier options averaging $4.62 per month. With cloud hosting, you only pay for the resources you use. And while it has traditionally been considered more expensive than shared hosting, cloud hosting is starting to become more affordable. Wix, for example, offers free cloud hosting for every website you create, including 500MB of free cloud storage. If you go beyond the storage requirements, you can upgrade to a premium plan and add as much as 50GB of cloud storage depending on your needs. Feature Shared hosting Cloud hosting Scalability Limited—scaling requires moving to a new plan or host. Highly scalable—resources adjust automatically based on demand. Resources Shares CPU, RAM, storage and bandwidth with other websites on the same server. Draws on CPU, RAM, storage and bandwidth from a network of servers. Performance Can slow down if other sites on the server use too many resources. Consistent performance, even during traffic spikes. Security Basic security features, but risks increase if another site on the server is compromised. Enhanced security with isolated resources, advanced protocols and redundancy. Customization and flexibility Limited — server settings and software options are restricted by the host. Greater control over server configurations, software stacks and resources. Reliability and uptime Dependent on a single server — if it goes down, so does your site. High uptime and redundancy — if one server fails, another takes over instantly. Cost Typically lower upfront costs, good for smaller budgets. Generally higher cost, but reflects better reliability and flexibility. Suitable for Personal sites, portfolios or early-stage projects with low traffic. Business websites, online stores or sites with growing or unpredictable traffic. How do you know whether you need shared hosting vs. cloud hosting? Now that you know how much your website’s overall success depends upon choosing the right hosting provider, it’s time to analyze which one will work best for you. Below are four steps to help you make the right choice. Analyze your website’s needs Consider how much traffic you expect your website to generate, both at startup and into the future. If you’re building an online business in an area of interest that experiences natural surges in traffic, such as eCommerce or travel, then cloud hosting may be best for you. The same is true if you expect to grow your website’s audience over the long haul. Also, if you want your website to reach an international audience, cloud hosting is a smart choice. If you’re planning a personal website (such as a blog) and expect only limited traffic, shared hosting might be a wise option. Consider your budget Set the amount you want to spend on hosting, and then search for the best hosting solution that fits your budget. While shared hosting is traditionally less expensive, you may find that cloud hosting is more economical over the long haul. Look for the best provider Don’t simply pick the first hosting provider who you find online. Do your research. Check software comparison sites and read the user comments. Watch for any reviews that mention problems you’d want to avoid, such as downtime or other performance issues. Take a demo Most hosting services will let you try before you buy, which is the best way to know if a provider’s services will work for you. With Wix, you can sign up and create a website for free. You only need to pay if you choose to upgrade to a premium plan. If you walk through these four steps and still have questions about website hosting, this four-step guide will show you how to host a website . The bottom line You can build a beautiful website in just a few hours, but you’ll also want to make sure that the site you build will last for the long haul. Choosing the right website hosting provider will give you the reliability, scalability and flexibility you’ll need so launch your website and grow it with confidence.

Get  free website hosting  from Wix today → The best website hosting providers give your site the speed, security and reliability it needs to run smoothly. And with a platform like Wix, you get free web hosting  when you create your website using the  website builder  or AI website builder . Finding the right website hosting provider can feel overwhelming, with so many options available for different budgets and needs. This guide will walk you through what to look for in a hosting provider, highlight some of the best website hosting providers and share tips on how to build a website from scratch . Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: best website hosting providers This guide will walk you through what to look for in the best website hosting providers, from uptime and loading speed to security, support and pricing. It explains how different hosting features impact performance, reliability and scalability as your site grows. You’ll also learn how to choose a hosting solution that fits your goals, technical comfort level and budget so you can launch and manage your website with confidence. The table below provides a quick website hosting comparison for the providers we’ll cover in the next section. Provider Free plan Starting price (per month) Key features Wix Yes Free plan available; paid plans starting at $17/month. Free hosting, free global CDN, built-in HTTPS and SSL, eCommerce hosting SiteGround No $2.99/month Free SSL, daily backups, site builder, 24/7 monitoring Hostinger No $12.99/month CDN with some plans, LiteSpeed Cache, 24/7 live chat support DreamHost No $2.89/month SSD storage, automated backups InMotion Hosting No $4.99/month NVMe SSD storage available, DDoS protection, 24/7 live support Editor's note: The information presented in this article is true as of January 14th, 2026, unless mentioned otherwise. Learn more: Does Wix host websites? Best website hosting providers Wix SiteGround Hostinger DreamHost InMotion Hosting 01. Wix Wix easily earns o ur top spot as one of the best website hosting providers. When you create a website with Wix, you get scalable multi-cloud web hosting with an uptime of 99.99% and global CDN infrastructure. That means your site stays live even during traffic spikes and your web content gets delivered fast to visitors accessing your website from anywhere.  On the security side, Wix offers built-in protections like HTTPS, automatic SSL, anti-DDoS measures, caching and round-the-clock monitoring. If you experience any challenges, a dedicated on-call incident response team is ready to jump in and help. On top of free website hosting, Wix also offers: Site History for automatic backups Drag-and-drop website builder Integrated Wix analytics eCommerce hosting  capabilities Website templates  tailored for different niches Pricing:  Free plan available. Paid plans start at $17/month. Learn more: How to host a website for free 02. SiteGround SiteGround is a reliable web hosting provider that helps you build a strong online presence. It offers different hosting options, such as WordPress, eCommerce, cloud and reseller hosting, as well as professional templates.  The web host has an uptime of 99.99%, which allows your website to remain accessible. Built-in caching, SSD storage and a free CDN also keep load times fast. Security is a top priority for SiteGround. It provides free SSL certificates, daily backups, DDoS protection and 24/7 monitoring to protect against cyber threats. Pricing:  No free plan. Paid plans start at $2.99/month. 03. Hostinger Hostinger is an affordable website hosting provider whose options include web, WordPress, cloud and eCommerce plans. The web host offers a 99.9 % uptime guarantee, a site builder, pre-built templates and LiteSpeed Cache for quick load times. Higher-tier plans also get free CDN and NVMe storage. Security features include free SSL certificates, standard DDoS protection and daily and weekly backups to protect your data. You also get access to 24/7 expert support through live chat and email. Pricing:  No free plan. Paid plans start at $12.99/month. 04. DreamHost DreamHost is a reliable web hosting service that offers various hosting options, including managed WordPress, VPS, shared and online store plans.  The provider offers an uptime guarantee of 100%, with SSD storage and optimized servers for quick load times. On the security front, you get free SSL certificates, constant monitoring and automated backups. You can quickly put your site together with the AI website builder and templates. Plus, the customer support team is available 24/7 through live chat and email.   Pricing:  No free plan. Paid plans start at $2.89/month. 05. InMotion Hosting InMotion Hosting offers 99.99% uptime and multiple data centers. You can pick from various web hosting plans, such as VPS hosting, shared hosting and dedicated servers.  Security features include free SSL, automatic backups and protection against hacking, malware and DDoS. Customer support is also available 24/7 through live chat. Some plans also feature advanced caching for quick load times, NVMe SSD storage and phone support. No matter which plans you choose, you get access to the BoldGrid website builder and customizable templates. Pricing:  No free plan. Paid plans start at $4.99/month. Editor's note: The information presented in this article is true as of January 14th, 2026, unless mentioned otherwise. What to look for in a hosting provider Some of the key features to look for in a web hosting provider include: Uptime :  a hosting provider's uptime percentage reflects how often your website is accessible to users. The closer it is to 100%, the better. That way, you won't lose potential customers or sales because of preventable downtime. Loading speed:  a slow-loading site can frustrate visitors and increase bounce rates, which can hurt your search engine optimization (SEO) performance. A good hosting service will offer features like optimized servers,  lazy loading  and a content delivery network (CDN) to keep your site quick and responsive. Learn more:  What is CDN ? Helpful customer service:  when something goes wrong, you want a support team that will help you solve the issue quickly. The best hosting providers offer 24/7 support through chat, email or phone. Website security :  look for hosting plans that include  SSL  certificates, regular backups and malware scanning to protect your data and keep your website safe from cyber-attacks.  Check out our article on the  best SSL certificate providers to buy from . Pricing:  the cheapest plans may lack critical elements like robust security or responsive support, which migh t compromise your website. Look for plans that balance affordability with quality. Flexible pricing tiers can help you start small and upgrade as your site grows. Types of hosting solutions SaaS  solutions like Wix offer many types of hosting. Some of the most common are: Shared hosting Shared hosting is the most common and most affordable web hosting option. In this setup, your website shares server space and resources, like storage, bandwidth and processing power, with other websites. T his makes it perfect for personal blogs and small websites. Learn more:   What is web hosting ? How to host a website VPS hosting Virtual private server (VPS) hosting divides a server into multiple virtual servers. That way, you get dedicated resources while still sharing the physical server with other websites. VPS hosting is ideal for growing businesses that need more performance and scalability  than what shared hosting can offer but aren’t ready for a dedicated server. Dedicated hosting With a dedicated hosting plan, you get an entire physical server exclusively for your website. As a result, it's ideal for large-scale websites or applications that handle high traffic or require top-tier security and customization. While it’s the most expensive option, the benefits in terms of website performance  and site reliability  can be well worth the investment. Cloud hosting Cloud hosting  services work the same way as other web hosting options that house your site on a physical server. The only difference is that your website is hosted on a virtual server. Learn more:   Cloud hosting vs shared hosting Best cloud storage Managed hosting Managed hosting  simply m eans the hosting provider handles server maintenance, updates, security and backups, so you can focus on running your website. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead (outbound) at Wix How to choose the best website hosting provider for your needs Follow these steps to choose the best website hosting provider for your business or personal site: Identify the type of website  you want to host:  a simple blog might thrive on shared hosting, but an online store may require VPS or dedicated hosting for better performance and security. Determine your budget:   web hosting costs  can vary widely. Look for an affordable plan that offers solid uptime, responsive customer support and essential tools. Check for scalability options:  as your website grows, so will its demands. Look for hosting providers that can help you upgrade your storage and bandwidth—or even switch to a more robust hosting type. Assess if your website needs additional features:  for example, if your website handles sensitive data or requires secure remote access, a virtual private network ( VPN ) might be worth considering. Learn more: does Wix provide email hosting? How to launch your website Here’s a brief website launch checklist  you can use to get your site up and running in no time: 01. Find the perfect domain name Your domain name  is your website’s online address. It should match your brand and be easy to remember. You can use a domain name generator  to get creative suggestions and perform a domain name search  to make sure the name you like is available. After that, pick a web hosting service. Learn more:   What is a domain name ? Domain hosting vs web hosting IP address 02. Create a mobile-friendly website According to a 2024 study by DataReportal, 93.7% of people  age 16 and older use smartphones to browse the internet. So, choose a responsive design that automatically adjusts your web pages  to different screen sizes. Also, make sure your site is accessible to everyone. That means clear menus, alt text for images and proper color contrast to improve the user experience. Learn more: How to make a website mobile-friendly How to make a website accessible 03. Monitor your website performance Once your website is live, the work isn’t over. Monitor its performance regularly with tools like GTmetrix or Pingdom to identify and resolve issues before they impact visitors.  Best website hosting providers FAQ What is the best company to host your website? Wix is a top choice for hosting websites, offering reliable hosting and intuitive website building tools in one package. Hosting is included automatically when you create your site, so there’s no need for third-party services or extra costs. What are uptime guarantees and why do they matter? Uptime guarantees indicate the percentage of time a web hosting provider promises your website will be accessible online. Higher uptime, ideally 99.9% or more, means fewer interruptions, keeping your site available to visitors, protecting revenue and maintaining trust in your business.

Get  free website hosting  from Wix today → The best website hosting services help your site run smoothly, load quickly and stay secure, giving you a solid foundation for growth. Choosing the right provider means finding the features, performance and support that match your website’s needs. This guide will walk you through the best website hosting services, highlighting their key features, reliability and what makes each one a strong choice for your website. Create a website with Wix. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: best website hosting services Choosing the right website hosting service comes down to matching your needs, features and budget. This guide compares popular web hosting platforms, highlighting what each does best, from fully managed, all-in-one solutions to flexible, developer-focused hosts. You’ll also learn what web hosting is, how it works, the different types of hosting available and which features matter most for small businesses, like reliability, scalability, ease of use and support. The goal: help you pick a hosting solution that can support your site now and grow with you over time. Factor What to look for Performance Fast server response times, quick load speeds and high uptime (99.9% or higher). Support Responsive, knowledgeable customer service, especially important if you’re not very technical. Scalability Flexible plans that allow you to upgrade resources as your website grows. Ease of use Intuitive dashboards or built-in website builders that make site management simple. Security Essential protections such as SSL certificates, regular backups and malware scanning. Learn more: What is web hosting? Does Wix provide email hosting? How to host a website How to host a website for free Best website hosting services Here’s our list of web hosting platforms for your website both now and as it scales: Wix.com BlueHost HostGator GoDaddy Kinsta InMotion Hosting Hostinger Interserver DreamHost Hosting.com SiteGround 01. Wix.com Wix offers multi-cloud web hosting when you create a site. It doesn’t matter if you’re looking into how to start a website for your small business, professional agency or enterprise, Wix has both the website builder and the reliable hosting to get any site up and running. With multi-cloud hosting utilizing AWS, Google Cloud—complete with Wix’s private data centers—and a network of Fastly CDN’s, Wix hosting is reliable and hassle-free. With this in mind, let’s take a closer look at what makes it’s infrastructure and its hosted services really stand out. Reliability: There’s no 100% guarantee when it comes to this, but 99.99% uptime comes pretty close. With its international infrastructure, including over 200 CDN nodes located around the world, Wix’s hosting delivers global coverage. The reliable hosting service you'll get with your Wix site delivers the type of infrastructure that leaves you free to focus on learning how to start a business , and then managing it, rather than your hosting. High resilience : Outages happen, servers go down, but what makes the difference is how fast and effectively your web hosting platform responds. Wix’s War Room, yes we love that name too, works 24/7 handling outages or attacks. This means they preempt issues before they can even impact your site. In the event something should happen, they deploy swiftly to get your site back up again. Hassle-free : With Wix features , free web hosting is hands off from your side. From security monitoring, to preventing web server downtime, to connecting your SSL certificate—Wix takes care of it all, so you don’t have to expend valuable time and resources. Since you already know your Wix website is securely hosted, you can focus on your business needs. For example, connect your own custom registered domain name and personalized business email address to streamline communication and day-to-day operations, or create a simple RSS feed for your blog. It's a complete managed hosting solution. Highlight:  With secure and reliable multi-cloud web hosting an integral part of its website builder, Wix is one of the best all-round web platforms for business out there. Price : Free plans available; paid plans start at $17/month. Bandwidth : Unlimited Storage : 2 GB to unlimited Learn more: Does Wix host websites? Check out this list of best business websites  to get you started with your inspiration. 02. Bluehost Bluehost is a website hosting platform that offers an assortment of plans for a range of needs. Its plans are broken down into web, cloud, VPS (virtual private server) and dedicated hosting plans. While a majority of small business websites will fall into the web hosting option, Bluehost offers flexibility for larger-scale websites. From a simple site to an advanced, demanding corporate website, there’s a plan for everyone. This is a host that also integrates with WordPress, so you can choose from dedicated plans for that platform as well. However, with such a range of plans available, it can make it an overwhelming choice, especially if you’re new to the world of hosting. Highlight : The flexibility of Bluehost’s hosting plans makes them a trusted web hosting platform for small business. Price : Starts at $4.99/month. Bandwidth : Unmetered for shared hosting Storage : 10 GB to 100 GB 03. HostGator HostGator is a name that’s been in the website hosting game for a very long time. Not only does it offer web, VPS and dedicated hosting similar to Bluehost above, but it also has hosting plans for eCommerce, reseller and WordPress hosting. One benefit that you’ll get with HostGator is that even the basic plans offer unmetered storage and bandwidth—which makes the future scalability of your site one less thing to worry about. Highlight : HostGator is a good option for someone who wants a user-friendly web hosting for small business solution, with generous storage and bandwidth. Price : Starts at $17.59/month. Bandwidth : Unmetered Storage : 10 GB to 50 GB 04. GoDaddy GoDaddy has been around since the late ‘90s, when it entered the market with its domain purchasing plans. Known for its user-friendly approach, GoDaddy offers a wide range of services, from domain registration to web hosting and website building. It's a good option for beginners, thanks to its intuitive interface and 24/7 customer support. Plus, with competitive pricing and frequent promotions, GoDaddy makes it easy to get started with a smaller budget. Highlight : People flock to GoDaddy because of the variety of features and services it offers. This makes it a good option if you don’t know what you need in terms of your web hosting for your small business. Price : Starts at $5.99/month. Bandwidth : Unmetered Storage : 10 GB to unlimited 05. Kinsta Kinsta has been around for over 10 years, providing managed hosting for WordPress sites. It is a reputable company among WordPress users known for its infrastructure built on Google Cloud’s Premium Tier network, isolated container technology and advanced security features. Kinsta emphasizes offering a feature-rich platform with numerous built-in tools and optimizations. All users can access un-tiered support, free website migrations and a custom dashboard with site analytics and various site management tools. Hosting plans at Kinsta are based on the allocated resources, such as monthly visits, disk space or WordPress installations. Highlight: Kinsta offers scalable hosting plans and a wide range of website management features. However, one of its most praised features is its 24/7 Tech Support Team of experts, which offers support in 10 languages. Price: Free trial for a month, starts at $35/month after that. Bandwidth: Unmetered Storage: 10 GB to 100+ GB 06. InMotion Hosting InMotion Hosting gets high marks across the board, due to its wide variety of basic and professional hosting plans. InMotion Hosting caters to a wide range of users, from small businesses to larger enterprises. It offers features like fast and secure web hosting, free website migrations and scalable plans designed to grow with your needs. Its variety of plans, price options and enhanced security make it a solid web host choice. If you need a website, it offers a free drag-and-drop WordPress website builder, as well as web design services. Highlight: While there isn’t one particular thing that makes InMotion Hosting a dramatic standout among the others, it’s still a great option for small businesses that earns some points for its variety of hosting options. Price : Starts at $4.99/month. Bandwidth : Unmetered Storage : 100 GB to unlimited 07. Hostinger If paying a low price is your number one priority, look to Hostinger. While its prices are generally standard, you can sometimes find some impressive discounted basic shared hosting plans for under $1/month. Like many other web hosts, Hostinger also offers standalone email hosting, allowing you to connect the different parts of your business. It boasts improved performance with LiteSpeed web servers and optimized caching, delivering faster page load speeds for better user experience. It additionally offers an AI-powered website builder with 150+ responsive, designer-made templates. Highlight : Hostinger’s sales are something to look out for, but even without them, it’s still a good, middle-of-the-road web host for small businesses. Price : Starts at $12.99/month. Bandwidth : Unlimited Storage : 25 GB to 100 GB 08. InterServer InterServer is another well-rounded web host that offers a lot of value with its basic plans. More advanced plans are also available for larger scale websites. One of its standout features is its price-lock guarantee, ensuring that your rates don’t increase upon renewal. Additionally, InterServer offers robust security tools, free website migration and 24/7 customer support. This makes it a great choice for individuals and businesses seeking flexibility and transparency without compromising on quality. In addition, InterServer flaunts a website builder, SitePad. However, their WYSIWYG (what you see is what you get) editor is only free when you purchase one of their standard plans, so there’s no way to create and maintain a website completely for free. This differs from other site builders, such as Wix, where you can create and run a free site. Highlight : InterServer is a decent web host for small businesses with some solid pricing options for basic websites. Price : Starts at $2.50/month. Bandwidth : Unmetered Storage : Unlimited 09. DreamHost DreamHost is an affordable, robust web host. Shared hosting, WordPress, VPS, cloud and dedicated hosting are all available, each with their own respective plans, making DreamHost one of the best website hosting for small business options. DreamHost sets itself apart with a generous 97-day money-back guarantee on shared hosting and a strong commitment to sustainability through carbon-neutral data centers. With 24/7 expert support and an intuitive control panel, it makes website management easy for both beginners and developers. Highlight : With cheap basic plans and a good money-back guarantee, DreamHost is a good option for those who aren’t sure how their business web hosting needs might change over time. Price: Starts at $2.89/month. Bandwidth : Unmetered Storage : 50 GB to unlimited 10. Hosting.com Hosting.com (formerly known as A2 Hosting) is a particularly good choice for small businesses just starting out, as the shared hosting plans are affordable and have some great features for newcomers. Even the most basic plans have something going for them. The “Starter” plan includes five free email addresses, a free SSL Certificate and a free domain name. Hosting.com offers competitive discounts, 24/7 expert customer support and a user-friendly control panel. It additionally has a WordPress plug-in called Extendify, which walks you through every step of building your WordPress site from scratch. That said, Extendify packages come with their own add-on pricing. Highlight: This host is feature-rich and affordable, a good choice for small businesses. Price: Starts at $1.99/month. Bandwidth : Unmetered Storage : 15 GB to unlimited 11. SiteGround Last but not least is SiteGround, a simple and straightforward web host. Affordable plans are available regardless of your site needs, though their pricing plans start slightly above average compared to some other options on this list. For WordPress users, SiteGround offers an intuitive site builder and managed WordPress hosting features like one-click staging, Git integration and expert support from WordPress specialists. Their custom caching system and use of the latest PHP versions deliver consistently fast page loads. SiteGround also prioritizes sustainability, running energy-efficient data centers with a strong commitment to reducing its carbon footprint. Combined with 24/7 live chat support and a user-friendly dashboard, SiteGround is a top pick for small businesses. Highlight : SiteGround isn’t bursting at the seams with extras and must-have features often found with other competitors, but it’s a solid option for those looking for a no-frills web host. Price : Starts at $2.99/month. Bandwidth : Unmetered Storage : 10 GB to unlimited Editor's note: All pricing information is current as of January 14th, 2026. What is web hosting? Web hosting is a service that provides storage and access to websites. When you sign up for a web hosting service, you're essentially renting space on a server where you can store all the files and data necessary for your website to function properly. Web hosting is an essential part of creating and maintaining a website. By choosing the right web hosting provider and plan, you can ensure that your website is fast, reliable and secure. Build your site quickly with a ready-made website template  or get a polished, custom look with a website designer . How does web hosting work? Web hosting works by providing space on a server for your website's files and data. Servers are powerful computers that are connected to the internet 24/7. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the files and data necessary to load your website on their computer. Web hosting providers typically maintain large networks of servers in different locations around the world. This ensures that your website is always accessible to visitors, no matter where they're located. Here's a simplified explanation of how web hosting works: You sign up for a web hosting plan from a web hosting provider. The web hosting provider provides you with space on a server to store your website's files and data. You upload your website's files and data to the server using a file transfer protocol (FTP) client. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the files and data necessary to load your website on their computer. How to choose the best web hosting service When choosing a web hosting provider, you should consider the following factors: Price Web hosting prices vary depending on the type of hosting plan you choose and the features you need. It's important to compare prices from different providers before you make a decision. Features Some web hosting providers offer more features than others, such as free domain name registration, email hosting and website builders. Consider which features are important to you when choosing a provider. Compare prices and features from different providers before you make a decision. This will help you to find the best deal for your needs. Customer support It's important to choose a web hosting provider with good customer support. This is especially important if you are new to web hosting or if you have any questions or problems. Read reviews of different web hosting providers from other customers. This can give you a good idea of the quality of service and customer support that you can expect. If you have any questions, don't hesitate to ask the web hosting provider. They should be happy to answer any questions that you have. Once you have chosen a web hosting service, you can sign up for a hosting plan and create your website. Most web hosting providers offer easy-to-use tools and tutorials to help you get started. Reliability Reliability is a crucial factor when selecting a web hosting provider. Look for services that offer high uptime guarantees—ideally 99.9% or higher—to ensure your website stays accessible to visitors. Consistent performance means your website won't experience slow load times, even during peak traffic hours. Reliable hosting providers often invest in infrastructure that minimizes downtime and maximizes site availability. Ease of use Ease of use can make a significant difference, especially if you're not a technical expert. Look for hosting providers with user-friendly control panels. Choose drag-and-drop website builders that make it simple to create and update your site without the need for coding knowledge. User-friendly tools save time and allow you to focus on growing your business, not troubleshooting your hosting account. Scalability Your business needs may grow over time, and your hosting service should be able to grow with you. Scalability is key—choose a provider that offers flexible hosting plans or allows for easy upgrades without downtime. Whether you anticipate a surge in traffic or require additional resources like storage or bandwidth, a scalable solution ensures your website can handle increased demand without interruption. Types of web hosting Web hosting providers offer a variety of hosting plans to suit different needs and budgets. Some of the most common types of web hosting include: Shared hosting This is the most affordable type of web hosting, where your website shares space on a server with other websites. Shared hosting is a good option for small websites and personal blogs. VPS hosting This type of web hosting gives you more control over your server environment than shared hosting. VPS hosting is a good option for medium-sized websites and businesses that need more performance and scalability. Dedicated hosting This type of web hosting gives you exclusive use of a server. Dedicated hosting is the most expensive type of web hosting, but it's also the most powerful and reliable. Managed hosting This type of web hosting takes care of the technical aspects for you, such as server maintenance, updates and security. Managed hosting is a great choice for businesses that want to focus on their website without worrying about backend management. Learn more: How to make a small business website What web hosting features do you need for a small business? Web hosting is an essential service for any website or online app. It provides the storage space and computing resources that your website or application needs to be accessible to visitors from around the world. There are a number of different web hosting providers to choose from, and each one offers a variety of features and pricing plans. It can be difficult to decide which features are most important for your website or application, and which ones you can do without. Here are some of the most important web hosting features to consider: Disk space: Disk space is the amount of storage space that is allocated to your website or application. This space is used to store your website's files, such as your HTML, CSS, JavaScript, images and videos. Bandwidth: Bandwidth is the amount of data that can be transferred between your website or application and your visitors' web browsers. This is important for websites that have a lot of visitors or that have large files, such as videos or images. Uptime: Uptime is the percentage of time that your website or application is available to visitors. A high uptime is important for websites that are critical to your business or that you want to be available to visitors at all times. Email hosting: Email hosting allows you to create email addresses for your website or application. This can be useful for sending and receiving business emails. Backups: Backups are copies of your website's files and data. They are important for protecting your website from data loss, such as if your website is hacked or if your web server crashes. Best web hosting services FAQ What is the best hosting provider for a small business? The answer to this will depend on your own specific needs. In order to choose the best hosting solution for your business as you scale, we'd recommend a multi cloud hosting solution with high uptime and in-built website security. What is the best hosting provider for beginners? If you're new to website hosting, you'll need an easy to manage hosting solution from your provider. For this reason we recommend choosing a website builder which incorporates hosting as standard. This way you'll face no extra charges, and can trust that your hosting is fully managed and secured by Wix. You'll not have to do anything to maintain it, but just get on with starting your business. What is the cheapest best hosting provider for a business? Prices for hosting providers change frequently. If cost is an issue, choose a hosting provider where hosting is provided for free when you create a site. This also means you won't be surprised by any hidden or changing costs. What is the difference between managed and unmanaged hosting? Managed hosting handles server maintenance, updates, security, and backups for you, offering convenience at a higher cost. Unmanaged hosting gives you full control but requires you to manage all technical tasks. It’s ideal for those with technical expertise, while managed hosting suits users seeking a hands-off experience. What is email hosting? Email hosting is a service that provides users with email accounts and related features, typically associated with a domain name. Unlike free email services like Gmail or Yahoo, email hosting allows users to create personalized email addresses using their own domain name (e.g., name@example.com ). Email hosting services often include features such as spam filtering, virus protection, webmail access and email forwarding. It enables businesses and individuals to have professional-looking email addresses and reliable email communication tailored to their specific needs. What is the best hosting provider for a service business? The best hosting provider for a service business depends on your specific needs but generally, you'll need a provider with great customer support and reliability. You need to make sure your customers can rely on your site being live to make bookings and to find you. Choose a provider like Wix with an uptime score of 99.98%. What is the best website hosting for an eCommerce site or online store? When choosing eCommerce website hosting , you'll need a very reliable and secure option. Your site, including your information and your customers' information must be protected from online threats and cyber attacks at all time, for example. Wix, for example includes 24/7 security monitoring as just one of the ways in which it delivers this secure hosting.