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The perfect domain is just a click away :  claim your domain→ Starting a Limited Liability Company (LLC)  in Indiana presents an exciting opportunity for entrepreneurs. This article is designed to guide you through the process of forming an LLC in the Hoosier State, from coming up with a business name , to understanding the costs and benefits involved. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to go about forming an LLC for your business idea is crucial. As we delve into the details of how to start a business , remember that incorporating an LLC is not simply completing legal documents the ultimate aim is establishing a stable, profitable business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. How to start an LLC in Indiana in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File Articles of Organization Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name To start a business in Indiana , the first thing you need to do is choose a name for your LLC. This isn't just a creative process but a legal one as well. It's important to ensure that your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to comply with state requirements. Your business name should be unique and not too similar to other names on record with the Indiana Secretary of State .  When you’re planning how to create a website , don’t forget to secure a domain name for your business. You can use a domain finder  t o do this. For branding it's best if your domain and business name are the same, or very similar. Tip:  If you're having trouble coming up with a unique name for your business, consider using a business name generator . 02. Choose your registered agent Every LLC in Indiana must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered or statutory agent must be available during regular business hours and have a physical address in Indiana in order to fulfill the role requirements. They'll be expected to handle important and confidential business documents, so making sure they're reliable is paramount. If you're starting a business in Indiana you can use INBiz. Its Indiana's one-stop business portal, providing a platform for businesses to handle various state-related processes. Managed by the Indiana Secretary of State, it allows users to register a business, file business entity reports, obtain permits and licenses and manage other regulatory requirements. INBiz streamlines all interactions with multiple state agencies — making it easier for entrepreneurs and business owners to start, operate and grow their businesses within the state. Need help setting up your LLC? Wix has partnered with LegalZoom ,  the No. 1 choice for online business formation to help you start, run and grow your business. There is also a federal agreement for starting an LLC regardless of your state: What:  The Beneficial Ownership Information report. Where:  FinCEN.gov. Deadline:  You have 90 days after your LLC is approved to file this. Cost:  Free. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Indiana. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , you'll need to check with your local and state agencies to determine what exact permits you need. The next step is to fill out all required paperwork accurately and then submit them to the appropriate authorities. Finally, you'll need to pay all relevant permit and licensing fees. Let’s say you want to   start a courier business   in the state.  First, you’ll need a permit to operate. You may also need additional permits depending on the nature of your courier business, for example, if you plan to transport hazardous materials. Learn more: How to get a business license 04. File Articles of Organization The Articles of Organization is a critical document that officially creates your LLC in Indiana. You'll file this with the Indiana Secretary of State, either online or by mail, along with the required filing fee. To file it you'll need important details such as your LLC's name, registered agent information and management structure. Then fill out Form 49459 , this is the specific form used for filing an LLC's Articles of Organization in Indiana. Complete the process by paying the $95 filing fee.  LLC's in Indiana must also file a Beneficial Ownership Information Report (BOIR)  with FinCEN. For LLCs created in 2024 or after, the report must be filed within 90 days of it's creation or registration. Or from 90 days of the Secretary of State’s public notice of its registration. The earlier date is the one that must be followed. For any LLCs created after January 1st, 2025 you must file a BOIR within 30 calendar days of its formation. 05. Draft your LLC operating agreement Although not legally required in Indiana, creating an operating agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for your LLC. It's especially important in the event of future conflicts within your LLC members, as anything related to the operation and management of the company should be laid out in this agreement. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN)  is similar to a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. To apply for an EIN you'll need to request one through the IRS website or via mail. Once you've done this it's important to understand the state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Indiana for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medic are). For more information, visit the Indiana Department of Revenue website where you'll need to go to register your business. 07. Organize annual reports Indiana requires LLCs to file biennial reports, so every two years) to keep their information up-to-date with the state. These reports include current contact information and details about your business operations over the past two years. To ensure you’re compliant with this make sure to:  Know due dates : Your Indiana Annual Report is required biennially by the end of your registration anniversary month. Maintain proper records:  Keep accurate records throughout the year to simplify report preparation when due dates approach. Submit and pay fees : Complete the submission process by paying the filing fee, $32 online or $50 by mail. In addition to taxes, just about every LLC is required to file an annual report, which includes basic legal information and activities from the previous year. You may owe filing and renewal fees along with your report. Tax season is also a good time to make sure that your registered agent, licenses, and permits are all set for the upcoming year. Shylene D’Addario, VP and associate general counsel at LegalZoom How much does it cost to start an LLC in Indiana Understanding the costs involved in forming an LLC in Indiana is crucial for budgeting and financial planning. Here's a breakdown of the main expenses you can expect during the process: Filing fee for Articles of Organization:  This is the fee paid to the Indiana Secretary of State to officially register your LLC. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $95 . Registered agent fee: If you hire a professional registered agent service, they'll charge a variable fee for their services. State business permits and licenses : The cost varies depending on the type and number of permits and licenses your specific business requires. Operating agreement:  While drafting an operating agreement isn't associated with a state fee, you may incur costs if you hire an attorney or use a professional service. Employer Identification Number (EIN) : Obtaining an EIN from the IRS is free of charge. Annual report filing fee:  There is an annual fee for filing your LLC's report with the state. In Indiana this is $32 online or $50 by mail. Additional costs may include: Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Making a website is crucial. Costs might include domain registration  and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need insurance to protect your LLC, including your assets, staff and resources. Who can start an LLC in Indiana To form an LLC in Indiana, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process. You must be at least 18 years old to form an LLC in Indiana. There's no residency requirement, meaning you don't have to live in Indiana to start an LLC there. You don't need to be a US citizen or permanent resident to form an LLC in Indiana. Almost any type of business can form an LLC, except for certain professional services that may require a different business structure. Benefits of starting an LLC in Indiana Forming an LLC in Indiana offers a range of benefits that resonate with many new or small business owners. These advantages encompass legal protection and tax perks, making it a popular choice among entrepreneurs. Learn more: Benefits of an LLC Limited liability protection As the name suggests, LLCs protect your personal assets from business debts and lawsuits. Pass-through taxation Profits go directly to the LLC members, who then report them on their personal tax returns, avoiding the double taxation faced by some corporations. Flexibility in management Unlike corporations , LLCs have fewer formalities and can be managed by their members or appointed managers, providing flexibility in how the business is run. Credibility with customers and partners Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an  .llc domain  for your website to reinforce this credibility.  Ease of formation and maintenance Compared to corporations, LLCs have fewer formalities and requirements for starting and maintaining them. Potential disadvantages of starting an LLC in Indiana When thinking about setting up an LLC in Indiana, it's crucial to carefully assess the pros and cons. Recognizing any potential cons is key to deciding if an LLC suits your business needs. Here are potential challenges you might face with an LLC in Indiana: Self-employment taxes Members of an LLC are considered self-employed and must pay self-employment taxes on their share of the profits. Annual fees LLCs must pay an annual report fee and may have other recurring fees that vary by state. Limited growth potential Some businesses may outgrow the LLC structure, as it can be more difficult to raise capital compared to a corporation. Why start an LLC over another business entity in Indiana? Choosing the right business structure is crucial for all entrepreneurs. In Indiana, forming an LLC is often preferred because of its advantages for new and small business owners. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your business. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. You've formed your LLC in Indiana, now what? Building and expanding your firm is only the beginning when starting an LLC in Indiana. You should take a number of post formation actions to guarantee that your LLC runs properly and continues to abide by state rules. Some of these include: Keep your personal and business finances separate by opening a dedicated bank account for your LLC. Depending on your business type, you may need various insurance policies to protect your company. Make sure to file your annual reports on time and renew any permits or licenses as needed. Familiarize yourself with federal, state and local tax requirements to avoid any surprises during tax season. Update your operating agreement as needed to reflect changes in management or ownership structure. Create a logo with a logo maker , establish a brand identity and build a professional website to present a cohesive image to customers.  Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately. Looking to start an LLC in another state? How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Washington State How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in New Jersey How to start an LLC in Missouri How to start an LLC in Alabama How to start an LLC in Indiana FAQ How long does it take to form an LLC in Indiana? The time it takes can vary. Once the Articles of Organization is filed, it typically takes about 5 to 7 business days for the state to process. Do I need a physical address in Indiana to start an LLC? Yes, your registered agent must have a physical address within the state. P.O. Boxes are not acceptable. What's required to start an LLC in Indiana? A unique business name that compiles with state guidelines for registration Filing of Articles of Organization with the Indiana Secretary of State and paying the required fee Obtain an Employer Identification Number (EIN) from the IRS Fulfill any additional state and local requirements such as permits or licenses relevant to your business activities Do I need to pay taxes as an LLC in Indiana? Yes, LLCs in Indiana are generally subject to certain taxes. While Indiana does not levy a separate state tax on LLCs, they may be subject to other taxes depending on their activities and income. State income tax : LLCs in Indiana are pass-through entities, meaning the income "passes through" to the owners' individual tax returns. Owners report their share of the LLC's income on their personal state income tax returns. Employment taxes : If your LLC has employees, you'll need to withhold and pay state income tax, as well as unemployment insurance tax and workers' compensation insurance. Sales and use Tax : If your LLC sells goods or certain services, you may need to collect and remit sales tax to the state. Local taxes : Depending on the location of your LLC's operations, you may also be subject to local taxes such as local income tax or business property taxes. Always consult with a tax professional or the Indiana Department of Revenue to understand your specific tax obligations based on your LLC's activities and structure. What resources are available to help small business owners in Indiana? Indiana Small Business Development Center (ISBDC) provides free business consulting and low-cost training services U.S. Small Business Administration (SBA) Indiana District Office offers counseling, capital, and contracting expertise SCORE mentorship program provides free business mentoring and education Indiana Chamber of Commerce offers networking opportunities and business resources Ivy Tech Community College provides entrepreneurship programs and training Local chambers of commerce often offer community-specific resources and networking events Indiana Procurement Technical Assistance Center (PTAC) assists businesses seeking government contracts What are some of the tax incentives available for new businesses in Indiana? Economic Development for a Growing Economy (EDGE) Tax Credit Hoosier Business Investment (HBI) Tax Credit Venture Capital Investment Tax Credit Research and Development Tax Credit Headquarters Relocation Tax Credit Skills Enhancement Fund (SEF) for employee training

Bring your inspiration to life with a Wix website →   Homepage design examples are like the front door to your website. It’s the first thing visitors see, setting the tone for their experience. Since  94% of a website's first impressions are design-based , a strong homepage does more than just look good. It’s about encouraging visitors to take action, like signing up, subscribing or making a purchase. The  best website designs  combine style with functionality to achieve this. When making a website , your homepage should combine clear messaging, easy navigation and an engaging website design . To help you create a homepage that works for your goals, we’ve gathered 15 of the best homepage designs. These examples highlight creativity and functionality, offering inspiration for building a site that stands out. Get inspired by eCommerce website design ideas. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best homepage design examples Your homepage often makes the first impression—so it should tell your story clearly, look polished and guide visitors toward what matters most. In this guide, we break down 15 homepages that strike the right balance between form and function, with takeaways you can apply to your own site. You'll also get practical tips on layout, hierarchy and messaging, so you can build a homepage that not only looks good but actually works harder for your brand. How we chose these homepage design examples What we looked for Why it stood out Strong first impression Clear messaging and visuals that pull visitors in immediately Easy-to-follow structure Clean layout and intuitive navigation Compelling calls to action Clear next steps that guide users through the site Brand personality Visual and written tone that reflects the business identity Responsive design Performs well across screen sizes and devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best homepage design examples A great homepage sets the tone for your entire site. It helps visitors find what they need and tells your brand’s story in a clear and engaging way. Explore these website examples for inspiration and if you’re ready to start building, check out our tips on  how to create a website . Here are 15 homepage design examples that nail both form and function, offering inspiration for your next project. Slack Starbucks Uber Lyft Lemonade Airbnb Dropbox Four Seasons Fiverr NYC Ballet Evian La La Land Revlon Ladurée Outdoorsy 01. Slack Slack ’s homepage is a perfect example of how to combine functionality with a clean modern design. The layout is intuitive, making it easy for visitors to understand Slack’s value proposition at a glance. The use of bold headlines like “Bring your people, projects, apps and AI agents together” immediately communicates the platform’s purpose. High-quality visuals and animations create a dynamic and engaging experience Clear CTAs like “Get started” and “Find your plan” guide users effectively Social proof with logos of top companies builds trust and credibility Integration details highlight how Slack works with over 2,600 apps 02. Starbucks Starbucks ’ homepage is a masterclass in seasonal branding. The current focus on fall flavors with vibrant images of pumpkin and pecan drinks creates an inviting and warm atmosphere. The design is simple yet effective with clear navigation and engaging CTAs. Seasonal themes keep the content fresh and relevant High-quality product images make the offerings irresistible Rewards program details encourage user engagement Easy access to ordering options enhances user convenience 03. Uber Uber ’s homepage is all about simplicity and functionality. The design focuses on helping users quickly find what they need, from booking a ride to exploring other services like Uber Eats. The use of large bold text and minimalistic visuals ensures clarity. Straightforward navigation makes it easy to book rides or explore services Prominent CTAs like “See prices” and “Get started” drive action Trust-building elements like safety features and customer support are highlighted Clean responsive design ensures a seamless experience across devices 04. Lyft Lyft ’s homepage is an excellent example of how to combine robust functionality with a truly user-friendly design. It presents information clearly, is visually engaging and is expertly crafted to guide visitors smoothly toward taking desired actions. Plus, a QR code for app download is conveniently displayed at the bottom of the page. Clear messaging with headlines like “The world awaits” sets the tone High-quality visuals of riders and drivers create a relatable vibe Action-oriented CTAs like “Sign up to ride” and “Apply to drive” are prominently placed Trust-building elements like “Safety never takes a backseat” highlight Lyft’s commitment to community and safety 05. Lemonade Lemonade ’s  corporate website  homepage is a great example of how to make insurance approachable and easy to understand. The design is clean and modern with a focus on simplicity and transparency. The use of bright colors and playful illustrations makes the corporate website experience enjoyable. Clear and concise messaging explains the value of Lemonade’s services Interactive elements like quick quotes engage users Testimonials and reviews build trust and credibility Minimalistic design ensures a distraction-free experience 06. Airbnb Airbnb ’s homepage is a visual treat that inspires wanderlust. The design focuses on showcasing beautiful destinations and unique stays, encouraging users to explore. The search bar is prominently placed, making it easy to start planning a trip. Stunning visuals of destinations and properties create an emotional connection User-friendly search functionality simplifies trip planning Highlighted features like “Experiences” and “Online Experiences” add value Trust-building elements like reviews and ratings reassure users 07. Dropbox Dropbox ’s homepage is a lesson in clarity and focus, thanks to its  minimalist website design . The design emphasizes the platform’s core value—secure file storage and sharing. The use of simple visuals and concise text ensures the message is clear. Clear headline and subheadline explain the platform’s purpose Minimalistic design keeps the focus on the core message Prominent CTAs like “Try Dropbox free” encourage action Trust-building elements like security features and customer logos are highlighted 08. Four Seasons Four Seasons ’ homepage, a prime example of a luxury  hotel website , exudes luxury and sophistication. The design uses high-quality visuals and elegant typography to create a premium feel. The navigation is intuitive, making it easy for users to explore destinations and book stays. Stunning visuals of properties and destinations set the tone Clear CTAs like “Check rates” guide users effectively Responsive design ensures a seamless experience across devices Prominent "Download the App" button for mobile access 09. Fiverr Fiverr ’s homepage is a great example of how to showcase a wide range of services effectively. The design is clean and organized with a focus on helping users find what they need quickly. The use of categories and search functionality enhances usability. Clear and concise messaging explains the platform’s purpose User-friendly navigation and search functionality simplify the experience Testimonials and success stories build trust Highlighted features like “Popular Services” guide users to explore 10. NYC Ballet NYC Ballet ’ s homepage is a stunning blend of art and functionality. The design uses high-quality visuals of performances to captivate visitors. The navigation is simple, making it easy to explore upcoming shows and purchase tickets. Beautiful imagery of performances creates an emotional connection An interactive calendar feature allows users to easily view the performance schedule A prominent subscription feature in the footer keeps users informed about upcoming shows and news, showcasing how thoughtful website footer design can boost engagement. Responsive design ensures a seamless experience across devices 11. Evian Evian ’s homepage is a refreshing example of how to use branding effectively. The design is clean and modern with a  fixed menu   that ensures easy navigation and a strong focus on the brand’s commitment to sustainability. The site features high-quality visuals, engaging content, and a cohesive layout that keeps visitors interested while reflecting the brand's identity. Clear messaging highlights the brand’s values and mission High-quality visuals create a premium feel Interactive elements like product showcases engage users A dropdown menu in the navigation allows users to switch to their country’s homepage 12. La La Land Lionsgate’s homepage for the award-winning film “ La La Land ” is a cinematic experience in itself, perfectly capturing the movie's magical and romantic essence. From the moment the page loads, full-screen visuals and engaging video content to immediately draw visitors into the world of Mia and Sebastian. The color palette mirrors the film's vibrant, dreamlike aesthetic. The navigation is kept simple and intuitive, making it easy for users to explore trailers, view photo galleries and find where to watch the movie. Stunning visuals create a cinematic feel Clear CTAs like “Watch Trailer” guide users effectively Trust-building elements like awards and reviews are featured Fixed background creates a seamless scrolling experience 13. Revlon Revlon ’s homepage is a great example of blending beauty with functionality. The design features stunning visuals and engaging content that effectively showcase their products. The navigation is straightforward with a  drop down menu , making it simple for users to explore various categories and find what they need quickly. This balance of aesthetics and usability creates a seamless experience for visitors. Beautiful imagery of products creates an emotional connection Clear CTAs like “Shop Now” guide users effectively Integrated eCommerce features simplify online shopping Organised navigation menu allows users to find categories with ease 14. Ladurée Ladurée ’s homepage design is a visual treat that captures the essence of French luxury. The design uses high-quality visuals of macarons and other products to create an inviting atmosphere. The navigation is simple, making it easy to explore the menu and place orders. The logo is displayed in the top middle, creating a sense of balance and focus Stunning visuals of products create an emotional connection Featured products section highlights iconic products Elegant font adds a touch of sophistication 15. Outdoorsy Outdoorsy ’s h omepage is a great example of how to inspire adventure and wanderlust. The design uses stunning images of RVs and beautiful destinations to create an inviting atmosphere that speaks to the user's adventurous spirit. The navigation is simple and intuitive, making it easy for visitors to explore rental options, plan trips and book their next getaway using the site's online booking system. Beautiful imagery of destinations creates an emotional connection A prominent search bar allows users to quickly find RVs by location and date “Featured destinations” section inspires users with travel ideas Clear calls-to-action like “RV Rentals” and "Escapes" guide users For further inspiration, check out these eCommerce website examples and Wix websites . Best practices for homepage design Creating a great homepage is all about clear communication and smart design choices. By following a few trusted methods, you can build a page that not only looks professional but also helps you connect with your visitors. Think of these best practices as your guide to making a strong first impression as you  design your homepage . Keep it simple and focused Your homepage should have a clear purpose. Instead of crowding it with too much information, focus on one main goal. This could be getting visitors to subscribe to your newsletter, explore your products or book your services. A clean and simple layout helps guide visitors to that desired action without causing confusion. Write a clear and compelling headline You have just a few seconds to grab a visitor's attention. Your headline should quickly explain what your business offers. Make it short, direct and focused on the value you provide. Remember,  typography  matters here—choosing the right fonts and sizes helps your message land with impact. A strong headline paired with a brief subheadline can immediately tell visitors they are in the right place. Use strong visuals High-quality images and videos can speak volumes about your brand. Great media features should be relevant to what you do and help tell your story. Good homepage design examples often use compelling visuals to create a mood and draw visitors in. Make sure your images are optimized for web so they load quickly and don’t slow down your site. Make navigation intuitive Visitors should be able to find what they're looking for easily. A logical and straightforward navigation menu is essential. Group related pages together and use simple labels like "About," "Services" and "Contact." Your main navigation should be at the top of the page where people expect to find it. Consider exploring  website templates  that have intuitive navigation built in, making this step even easier. Include a strong call to action (CTA) Your homepage needs a clear call to action. This is usually a button that prompts visitors to take the next step. Use action-oriented text like "Start Your Trial" or "Learn More." Make your CTA button stand out with a contrasting color so it catches the eye. The best homepage design examples place their main CTA in a prominent spot above the fold. Build trust with social proof People trust what other people say. Adding testimonials, customer logos or reviews to your homepage can build credibility. This social proof reassures new visitors that you are a trusted business. It shows them that others have had a positive experience with you. Learn more:  What is web design? Homepage design examples FAQ What are the main components of a good homepage? A strong homepage usually includes a few important parts working together. Think of it as a friendly welcome that tells visitors what you're all about. The main components are: A clear headline and subheadline:  Quickly explain what you do. A primary call to action (CTA):  Tell visitors what to do next like "Shop Now" or "Book a Session". Compelling visuals:  Use high-quality images or videos that match your brand. Simple navigation:  Make it easy for people to find other pages on your site. Social proof:  Feature testimonials or logos of companies you've worked with to build trust. A footer:  Include contact information and links to important pages. How do I design a homepage? Designing a homepage is all about planning. Start by defining your main goal. Do you want visitors to buy something, subscribe to a newsletter or contact you? Once you know your goal, build the design around it. Choose colors, fonts and images that reflect your brand. Keep the layout clean and uncluttered so visitors aren't overwhelmed. Many website builders offer templates you can customize to get great homepage design examples without starting from scratch. What is the most important part of a homepage? The most important part of a homepage is a clear value proposition. This is a simple statement that tells visitors what you offer and why it matters to them. It should be one of the first things they see. When someone lands on your page they should immediately understand who you are, what you do and how you can help them. This clarity is what turns a visitor into a customer. What is the purpose of a homepage? The main purpose of a homepage is to make a great first impression and guide visitors to the next step. It's the main entry point to your website so it needs to capture attention and communicate your brand's core message instantly. A good homepage convinces visitors to explore the rest of your site and take a desired action.

Bring your inspiration to life with a Wix website →   When we got into the web design game, we started small, making our mark with a few classic website templates. As time went by, we began to understand that people needed a site for all kinds of reasons.  Some needed it for their restaurant. Some needed it for their bed and breakfast. Others needed it for their dog walking service, jewelry shop, freelance gig—the list went on and on. According to IBISWorld , 27.2% of business in the U.S. was conducted online in 2025. Our user community grew beyond our imagination. And today, Wix offers over 2,000 website templates , powerful built-in business solutions and another fan favorite: an AI website builder  that lets you create a new website with a simple chat.  Our favorite part is seeing how people embrace our tools to  create a website  or  start a business  that they’ve been dreaming of. So, we thought we’d shout out some of our users’ greatest creations. Check them out. Get inspired by eCommerce website design ideas. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: outstanding Wix website examples Looking for fresh ideas to bring your website to life? This post features standout Wix websites that showcase a variety of styles, industries and creative approaches. These examples highlight how Wix’s versatile tools help entrepreneurs and small business owners build unique, professional websites that connect with their audiences. You’ll discover real-world inspiration paired with insights on design choices, functionality and branding—perfect for sparking ideas whether you’re just starting out or ready to refresh your site. How we selected these Wix website examples Criteria Why it matters Design excellence Each site features a polished look that reflects the brand’s personality. User experience Clear navigation and responsive layouts make sites easy and enjoyable to use. Creativity and originality Unique design elements and innovative features that stand out in their niches. Functionality Effective use of Wix tools like eCommerce, booking and multimedia integration. Inspiration potential Examples provide actionable ideas for entrepreneurs across industries. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix 15 best Wix website examples Explore the website examples below to see the kind of professional results you can achieve when learning how to make a website  with Wix. Roee Ben Yehuda Izzy Wheels Mane Keta Tov Isshī Sonja van Duelmen Sharon Radisch Dopple Press Rafael Varona Mirona Evolve Clothing Animal Music Hila Rawet Karni Barton Artistry Ice Cream Dream 01. Roee Ben Yehuda Whoever came up with "jack of all trades, master of none" simply hadn’t met someone like  Roee Ben Yehuda . This talented designer’s portfolio showcases all types of creative projects, ranging from product design to branding. To ensure all of them live in harmony under the same homepage , Roee uses a combination of full-width stripes and asymmetrical columns, connected through smooth scrolling effects. When building a homepage , this is a great way to display everything clearly in one place. Like what you see? Build your own website using this same template. Template name: Graphic designer website template 02. Izzy Wheels This vibrant website embodies the spirit and mission behind the Izzy Wheels  brand. True to its slogan “If you can’t stand up, stand out!,” Izzy Wheels presents its stylish wheel covers for wheelchairs on an equally stylish site. Visitors can shop for wheel covers directly on the site, or learn more about the brand’s story, collaborations and community of spokespeople.  Like what you see? Build your own website using this same template. Template name: Sporting goods store website template Learn more: Why use Wix? Is Wix good for website building? 03. Mane If you run a service-based business, a website can save you the back-and-forth of fielding questions about your pricing, treatments and qualifications. Mane ’s website is a great example of this. Created by an ethical hairdressing salon, the Mane site welcomes online bookings, while describing all the treatments and products they use in great detail. Customers aren’t left guessing what a “balayage” service entails; from the site, they can see that it includes a complimentary consultation, hair treatment, styling and toning.  Like what you see? Build your own website using this same template. Template name: Start from scratch website template Learn more: What is a Wix website? 04. Keta Tov Roni Sagi, runner-up of America’s Got Talent Season  19, has made her Wix website a pillar of her business, Keta Tov . From the first click, you're greeted by a picture of Roni and her best mate, Rhythm. The site invites you to learn more about her online courses for teaching your dog how to dance. True to her art, Roni's website incorporates subtle movements—from elegant hover effects to video loops. Learn more about Roni Sagi's journey from AGT to building a brand online . Like what you see? Build your own website using this same template. Template name: Start from scratch website template 05. Isshī Isshī ’s websit e (purposefully) breaks all the rules. As we learne d in  our interview with Isshī’  founder Rolly Robínson, the site is built to look like “you dumped a toy box on the floor.” There’s no traditional structure or uniformity in the design, which is reflective of Rolly’s vision as a jewelry artist—that every piece is true to Rolly’s sense of self and goes against the grain.  Like what you see? Build your own website using this same template. Template name: Jewelry store website template Learn more:  How to choose a website template on Wix 06. Sonja van Duelmen The striking colors and typeface choices, paired with an extraordinary body of work, make  Sonja van Duelmen ’s portfolio one of the best website design ideas  you can find. In addition to showcasing examples of her best work in the various disciplines she specializes in, Sonja decided to learn  how to make a blog  to share her passion for fashion, modern design, photography and art. Like what you see? Build your own website using this same template. Template name: Design Studio   website template Be inspired: Luxury website examples 07. Sharon Radisch A mix of captivating, magazine-like images sets a trendy tone for Sharon Radisch ’s photography website. The site cleverly places a hamburger menu within the homepage title, emphasizing Sharon’s artistic eye. The majority of Sharon’s site features a minimalistic black-and-white  color scheme , allowing her to guide the eye with strategically placed visual accents and colors.  Like what you see? Build your own website using this same template. Template name: Illustrator website template View other minimalist websites  for inspiration. 08. Dopple Press Risograph printing studio Dopple Press 's website is appropriately colorful and full of texture. Every animation, illustration and button is thoughtfully designed to hold your attention and keep your eyes engaged. You'll find yourself clicking around and exploring all the content that this delightful website has to offer. Like what you see? Build your own website using this same template. Template name: Chinese restaurant responsive template 09. Rafael Varona One simply cannot talk about animation without mentioning Rafael Varona ’s jaw-dropping Wix website. This illustrator, animator and art director has created a vibrant site that combines dynamic and static projects to maintain visitors’ interest without overwhelming them.  Like what you see? Build your own website using this same template. Template name: Illustrator website template Looking to create your own art portfolio or site? Check out these other  artist websites  for inspiration. 10. Mirona On her online portfolio website , Mirona  plays with shapes, vibrant colors and scrolling effects to bring her unique take on the latest web design trends to life. This allows her to leave a lasting impression on visitors while showing her creativity and skills across several different forms of expression. Like what you see? Build your own website using this same template. Template name: Graphic designer website template 11. Evolve Clothing Online retail is growing at an unprecedented rate, which means brands need to ensure their online presence is as unique and personal as their products.   Evolve Clothing  has managed to do so by creating a site that perfectly balances the boldness and refinement of the different collections they sell. The site also features live chat, emulating the personalized attention that customers would ordinarily get at one of their brick-and-mortar stores. Like what you see? Build your own website using this same template. Template name: Shoe store   website template 12. Animal Music Straightforward a nd to the point,  Animal Music ’s web design  instantly shows you what the studio is capable of. Browse their video clips and you’ll quickly find that their music and services are top-notch, plus trusted by brand giants like Pepsi, Kia and Netflix. Learn more:  What is web design? Like what you see? Build your own website using this same template. Template name: Wedding photographer website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 13. Hila Rawet Karni Hila’s original industrial jewelry  is made from unconventional materials and aims to help women celebrate their individuality and manifest their uniqueness. This powerful statement is embodied within its eCommerce site through parallax scrolling effects, professional product photography and subtle animation. Hila additionally appeals to shoppers from all over the world, offering currency conversion directly on the site. If you're opening a store, explore these  eCommerce website examples . Like what you see? Build your own website using this same template. Template name: Grocery store website template 14. Barton Artistry A product of the Wix AI w ebsite builder, the  Barton Artistry  website elegantly shows off the work of makeup artist Tera Barton. Tera’s warmth can be felt throughout the site, where photographs of her latest weddings and photoshoots are sprinkled among cheerful messaging. Visitors can read testimonials at their leisure and submit a request when they’re ready.  Like what you see? Build your own website using this same template. Template name: Makeup artist website template   15. Ice Cream Dream Nonprofit organizations have the tricky job of getting people to support—let alone care about—causes that may not be a part of their everyday lives. Th e  Ice Cream Dream Foundation  u ses a mix of whimsical and realistic imagery, alongside thought-provoking copy, to grab attention. The foundation uses its site to illustrate the power of ice cream in underprivileged communities and to collect donations, right when people are paying attention. Like what you see? Build your own website using this same template. Template name:   Construction company website template Subscribe to the Wix blog  for a weekly dose of fresh web design content and updates. Wix website templates to get you started Looking to get started with your own site? Below are a few popular picks from Wix's template collection. Fashion photographer Photography is an art that requires a special stage. That’s why this specific fashion photographer template  was built to showcase pictures in their highest quality—and it does so with a beautiful full-width gallery that displays the most significant pieces of any photographer's portfolio. Of course, there’s more to it than that. This template includes an About Us page, making it easy to learn more about your work, peek at behind-the-scenes content, get in touch and visit your social profiles. Cocktail delivery service Designed to get you in a party mood, this cocktail delivery service template  is perfect for any type of food service that offers online deliveries. You’ll be able to create a professional delivery service or  restaurant website  where your location and hours are clearly visible. Customers should be able to easily find your menu and place orders from your site too. Gym As gyms and studios take to the online world, having a specialized  fitness website  has become an absolute must. In addition to allowing you to build a solid virtual presence and strengthen your brand, this fitness studio template  will enable you to provide a better service for your clients. This website template helps facilitate that growth by not only sharing images and videos of your services, but also allowing clients to sign up for classes via the  Wix Bookings  feature—plus purchase memberships. Shoe store This delicate  template for shoe stores  is built to increase sales. Its  website features  have been carefully placed in order to optimize your visitors’ experiences and turn potential buyers into customers. Visitors can choose to browse your entire catalog or view highlighted items, such as new collections, items on sale and best sellers. Furthermore, the live chat feature brings the brick-and-mortar feeling to the online world, allowing customers to ask questions to your team. Need a better eCommerce solution? Check out Wix’s eCommerce website builder . Fashion blog In recent years, blogs have taken the internet by storm. That initial spark was further fueled by the increasing number of opportunities to make money blogging, including anything from membership plans and virtual summits to affiliate content and ads. This fashion blog template  lets you capitalize on this opportunity, whether you’re looking to make your blog a focal point or an extension of your business.  Or, want to go the AI route? If you’re looking for a bespoke website design, we invite you to see Wix’s AI website builder up close. Simply chat with AI to get a custom site, complete with all the content, business apps and pages that you need. Wix’s full suite of AI tools includes solutions for: Start-to-finish website design Image generation and editing Text generation and editing  Portfolio creator   SEO metatag creator  AI product descriptions and recommendations   Blogging  Google Ads Social captions  Email marketing And more…  Create a Wix account for free today. AI website builders help you launch simple sites quickly with less effort but they might not give you full control over customization. Traditional website builders offer more design freedom and technical options for complex sites but they take more time to learn. Your choice depends on your project’s needs and how much time you have. Learn how to use Wix  as a website builder and to manage your business. Learn more: Traditional website builders vs AI website builders Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best mobile website builders   Best sports website builders Brutalist website Wix website examples FAQ What is the most beginner friendly website builder? Wix is one of the most beginner-friendly website builders because it combines an intuitive drag-and-drop editor, professionally designed templates and step-by-step guidance that makes website creation simple for anyone. With Wix, beginners can launch a fully functional website without needing coding skills, while still having access to advanced customization options, built-in apps and SEO tools to grow their site. This balance of ease of use and flexibility is why Wix is often recommended as the best website builder for beginners. What is the best Wix plan for beginners? The Light plan  is best for beginners. It's super easy to use, removes Wix ads, gives you a custom domain and has plenty of storage and bandwidth. It's perfect for personal sites, portfolios or small businesses. For beginners who want more features: The Core plan  adds extra storage, premium support and the ability to run a small online store. The Business plans  are suited for full ecommerce sites, offering advanced sales tools, more storage and professional marketing features. Learn more about Wix premium plans .

Bring your inspiration to life with a Wix website → Whether you’re new to tourism or a travel veteran who has weathered the ups and downs of the industry, now is the perfect time to create a website  for your tourism and travel types of businesses . International tourist arrivals are up 5% in 2025 , making it easier to attract visitors locally or globally. It’s the perfect service business idea , and we’ve compiled examples of the best travel websites along with tips to help you create or improve your own. Take your travel business online— create a travel agency website today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best travel website examples We’ve handpicked 15 of the best travel websites to inspire your tourism site, highlighting examples that excel in design, usability and creativity. These sites show how to engage visitors, showcase destinations and make bookings easy, while offering fresh ideas for layouts, content and features. Whether you’re starting a new site or redesigning an existing one, these websites demonstrate what works best in the travel industry. What we looked for Why it matters Design & visuals Eye-catching layouts and images that capture the travel vibe User experience Easy navigation and smooth browsing that keep visitors engaged Content quality Clear storytelling, tips and destination highlights Functionality Booking tools, maps and mobile-friendly features Inspiration factor Unique ideas you can adapt for your own site “Seeing how others do it is the fastest way to learn what works. Looking at website examples lets you peek behind the curtain and see design, layout and messaging strategies that actually convert in real businesses.” - Yarin Singolda, PMM at Wix 15 best travel website examples Get inspired by some of the website design ideas   in the travel and tourism industry. These 15 travel website examples showcase creative design, user-friendly features and engaging layouts that set a new standard for travel sites. Inward Travel Georgia Tour Company Tourism Richmond Hill Echo Fitness WalknTours Champlain Tours MUUN Hotel Discover Denver Bus Tours Nobile Travel Sea Breeze Jon’s Carmel Market Cooking Class and Food Tour The Berlin Storyteller All Inclusive Vacations TMGR Paper Planes & Passports 01. Inward Travel Creator Noå runs Inward Travel   to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands. Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon. Learn more: One page website examples Love what you see? Create your own travel website using this same template. Template name:   Retreat website template 02. Georgia Tour Company Georgia Tour Company  is a travel website specialising in guided and self-guided tours of Senoia, Georgia, focusing on film and television locations. The site’s local guides share first-hand experiences and insider stories for travellers visiting the town. They break down the essentials like sightseeing highlights, dining spots and local history. This website also offers experiential tours like a “Walking Tour of Film & TV Locations” or a “Self-Guided App Tour of Main Street” that visitors can directly book online. The website features clear navigation and bold visuals that immediately showcase its niche in film-location tourism. Learn more: Homepage design examples Love what you see? Create your own travel website using this same template. Template name:   Food tour company website template 03. Tourism Richmond Hill Canadian-based Tourism Richmond Hill ’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. Be inspired by these other green website examples. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination. Love what you see? Create your own travel website using this same template. Template name: Environmental NGO website template 04. Echo Fitness Don’t let the name fool you, Echo Fitness  offers much more than just a  fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear  CTAs  to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s  social media bar  also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews. It’s a great example of how creative travel business names can turn a simple concept into a memorable brand experience. Love what you see? Create your own travel website using this same template. Template name:   Plant Store website template 05. WalknTours WalknTours  is a travel website that lets travelers explore cities at their own pace with GPS-guided audio walking and driving tours. The site breaks down the essentials like how the tours work, where to go and what stories you’ll hear along the way. Visitors can choose from experiential tours like a “Haunted Ghost Walking Tour” in Savannah or a “Freedom Trail City Exploration,” all of which can be booked online and accessed directly on your phone or device. This tourism website features bold visuals and clear calls-to-action that make it easy for users to understand and start their self-guided adventures. Love what you see? Create your own travel website using this same template. Template name:   Vintage car garage website template 06. Champlain Tours Champlain Tours  puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust. Love what you see? Create your own travel website using this same template. Template name:   Start from scratch website template 07. MUUN Hotel MUUN Hotel  transports you into a serene escape in the hills of Mirambel, Teruel where nature meets minimalist luxury. This travel website uses striking full‑screen visuals of star‑filled skies and panoramic views and text highlighting the peaceful surroundings sets a mood of calm indulgence. They break down the essentials like suite styles, natural surroundings and dining experiences with simple elegance. They also offer direct booking for experiences such as scenic suites with panoramic views or on‑site gourmet meals. With its clean layout, calming colour palette and immersive imagery the site is a prime example of the best hotel websites  we’ve seen—its creative website design  makes you want to pack your bags and just book now. Love what you see? Create your own travel website using this same template. Template name:   Urban hotel (urban) website template 08. Discover Denver Bus Tours Discover Denver Bus Tours   is a tourism website that makes exploring the Mile High City effortless and fun, offering guided small‑group rides that bring Denver’s history, architecture and iconic sights to life in under two hours. The website clearly outlines options like the “Discover Denver” 1 hr‑45 tour, private group shuttles and customizable experiences, making booking straightforward. With energetic local guides, a departure from the historic Union Station and routes through LoDo, Capitol Hill and the city’s art districts it’s a smart choice for first‑time visitors or locals wanting to rediscover their city. The website design uses bold imagery of skyline views and playful call‑outs making it easy to navigate tour choices and sign up online. Love what you see? Create your own travel website using this same template. Template name:   Travel agency website template 09. Nobile Travel Nobile Travel  is a tourism website that specializes in bespoke luxury journeys and faith‑based pilgrimages across Italy, France and beyond. The site breaks down the essentials like tailor‑made itineraries, VIP transfers, and unique experiential moments such as driving a Ferrari through Italy or exploring historic holy sites on a private tour. With chic visuals, clean typography and clear calls‑to‑action the website design conveys elegance and craftsmanship—making it one of the best travel websites for discerning travellers seeking both style and substance. Love what you see? Create your own travel website using this same template. Template name:   Movie website template 10. Sea Breeze Is there anything more exotic than a Greek vacation? After browsing Sea Breeze ’s travel website, you’ll see why the four properties comprising Sea Breeze of Mykonos offer a quintessential getaway. From romantic views to pristine accommodations, the site shows off everything this magical island has to offer. A teal Book Now button pops out amid the muted gray background, guiding visitors effortlessly to book their dream stay. Love what you see? Create your own travel website using this same template. Template name:   Wedding photographer website template 11. Jon’s Carmel Market Cooking Class and Food Tour A lmost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour ’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now. Jon also uses a  Wix pro gallery  to showcase the vibrant colors and flavors of the food market. His contact information is easy to find and includes links to all his social channels, including his TripAdvisor rating. Love what you see? Create your own travel website using this same template. Template name:   Italian restaurant website template 12. The Berlin Storyteller Dennis Behnke, a Berlin native, shares his private tours on his travel website, The Berlin Storyteller . “Be it on foot, bike, public transportation or in a van, let me help you create your perfect Berlin private tour,” he says. The website design is thoughtful and well-organized, with a clear list of unique tours, detailed descriptions and durations. He even features his TripAdvisor rating on the homepage alongside a personal note, reinforcing his brand as the Berlin Storyteller. Offering guided city tours online is a smart service business idea , and it can be a rewarding side hustle or full-time venture for anyone with in-depth knowledge of a city or destina tion. Love what you see? Create your own travel website using this same template. Template name:   Travel agency website template 13. All Inclusive Vacations All Inclusive Vacations  asks visitors a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out to receive a range of all-inclusive vacation packages. This travel website design also features drone video content, giving a bird’s-eye view and immersive look into each exotic getaway. In addition, the site includes photos of the team, letting prospective travelers know who they’ll be talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions, making the booking experience smooth and interactive. Love what you see? Create your own travel website using this same template. Template name:   Resort website template 14. TMGR TMGR  is a travel agency website that specializes in custom luxury vacations where you can vacation with your favorite band, artist or celebrity or enjoy a themed group trip built around food, wine, art and history. The website design features elegant visuals and sleek layouts that highlight upcoming trips like “Luxury Private Yacht Charter – Croatian Coast” or “Taste of Italy – Art, History, Food & Wine” in locations like Rome, Tuscany and Venice. With clean navigation, bold typography and “Learn More” calls to action the site makes it easy to explore and book these high-end experiences. It stands out as a top example of the best travel websites for those seeking something beyond the ordinary trip. Love what you see? Create your own travel website using this same template. Template name:   City tour company website template 15. Paper Planes & Passports Paper Planes & Passports  is a travel website that invites adventurous travellers to explore, immerse and embrace with carefully curated group experiences worldwide. On the homepage you’ll find the agency’s credentials, values and a clean navigation menu including “Guided Group Experiences,” “Private Trips & Events,” “Shop” and “Travel Agent Training,” which makes the site feel both service-rich and aspirational. The website design uses vibrant imagery of travellers in exotic locations and bold headers that make the brand’s promise clear from the first glance. With IATAN accreditation and founders who’ve visited 60+ countries the agency communicates trust and credibility and the strong calls to action like “Start Now” encourage engagement and booking. Love what you see? Create your own travel website using this same template. Template name:   Travel blog website template Read Also: How to start a business How to make a travel agency website What is web design? What is a tourism and travel website? A tourism and travel website is your go-to hub for planning trips with ease. It offers everything from flights, hotels and restaurants to car rentals and local experiences. Whether travelers are seeking babymoons, staycations, voluntourism or bleisure trips, your tourism website should provide practical insider information. When creating a travel website, include local customs, currency, transportation tips and average prices. You can use blogs, videos and destination guides to inspire and inform. Add reviews and ratings to highlight top spots. Don’t forget to add a Google Map  to showcase your favorite locations and make trip planning effortless. Tip: You can understand  how to plan your website , then make your  hotel website  with Wix, complete with ready-made  travel and tourism templates . What to include in a tourism and travel website Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following: Easy-to-use scheduling software High-quality photography and images Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping Packing advice Maps and directions Public transportation information (note if users need to download apps in advance) Air travel and airport information Language guidelines and local slang Clear links to social media channels Contact information Reviews or testimonials An online store to buy branded or local merchandise (use an online store builder  for this) Ready to create a blog  for your travel website? Make one today. Or read more about how to start a travel blog . How to create a travel website in 6 easy steps 01. Choose a platform for your travel website 02. Pick a travel-friendly domain name 03. Select a website template with a clean mobile-friendly design 04. Add content including blogs, guides, reviews and travel tips 05. Include interactive features such as a Google Map, search and contact forms 06. Optimize for SEO, test on mobile and launch your site Tourism and travel website design tips Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind. Always include a logo A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels. Create a cohesive travel website design Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples for inspiration. Use high-quality images For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site. Paper, Planes and Passports hire professional photographers for hosted trips, which adds visual flair and professionalism to their travel website. Read about how the couple behind the business turned their travel bug into a thriving travel agency . Don’t overload pages Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile. Think about site hierarchy within your travel website design As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers) but it will also make it easier for Google’s search engine robots to scan and index your pages. Make it mobile friendly Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs. Lean into using templates Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates Travel agency template Food and travel website templates Travel blog template Travel documentary templates Hotel and BnB website templates Consider SEO for your site If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines. Maintain your travel website design over the long term Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience. Try out new technologies to improve user experience Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer to give users a virtual tour of your destination. Tourism and travel website design examples FAQ What are the most-visited tourist websites? Booking.com is the most visited tourism website, followed by TripAdvisor and Trip.com. These platforms are widely regarded as some of the best for finding travel information, reading user reviews and booking accommodations across various destinations. They attract millions of travelers who rely on them for comprehensive travel resources, from hotel bookings to destination insights. What are the different types of travel websites to create? Travel blog:  Personal narratives, tips and insights. Travel agency site:  Showcase services, itineraries and booking options. Travel guide:  Destination-specific information, attractions and travel advice. Review platform:  User-generated reviews and ratings for accommodations, restaurants and activities. Adventure travel:  Cater to thrill-seekers with outdoor and adventure-focused content. Budget travel:  Tips and guides for affordable travel experiences. Cultural exploration:  Explore and share cultural experiences, traditions and local insights. Where is the best tourism in the world? The best tourism destinations in the world vary based on interests, but some of the most popular include Paris for its culture and landmarks like the Eiffel Tower, and Bali for its stunning beaches and natural beauty. Rome attracts millions with its historical sites, while Tokyo is a top choice for its blend of tradition and modernity. Nature lovers often favor the Maldives, Swiss Alps or Grand Canyon, making tourism a highly diverse experience depending on personal preferences. What are some famous examples of travel websites? Some of the most famous travel websites include Airbnb (unique accommodations like homestays and apartments), Expedia (flights, hotels and packages with a rewards program), Kayak (price comparison for flights, hotels and rental cars), Google Flights (flight search engine with price tracking), Priceline (known for "Name Your Own Price" deals) and Hotwire (bundled deals with significant savings). Other major platforms include Skyscanner, Trivago, Lonely Planet and Hopper, each offering different travel services such as bookings, reviews and price comparisons.

International eCommerce , selling your products globally, is a rewarding challenge that can heavily impact your sales — in a positive way. In fact, Wix eCommerce website examples  that successfully sell cross-border  average 680% more in sales, but only the top 10% ship to two countries or more. While there are huge advantages to selling internationally, it’s a good idea to prepare before jumping in, which is what this guide is for. Get inspired by eCommerce website design ideas. What is international eCommerce? International eCommerce is the buying and selling of goods and services across national borders online. As a type of ecommerce it involves online transactions between businesses, consumers and even governments from different countries. A global marketplace allows companies to reach customers worldwide, expanding their potential market significantly. Examples include: Amazon's global ecommerce platform, serving customers in numerous countries Alibaba, connecting Chinese suppliers with international buyers ASOS, a UK-based fashion retailer shipping worldwide Etsy, enabling artisans to sell handmade goods globally eBay's global marketplace for new and used items Booking.com, facilitating international travel accommodations Why is international eCommerce significant? International eCommerce has become a central part of the global economy, offering unprecedented opportunities for businesses and consumers alike. It allows companies of all sizes to access markets worldwide, dramatically expanding their customer base and revenue potential. This not only increases economic growth but also drives innovation as businesses compete on a global stage. For consumers, international eCommerce opens up a world of choices, providing access to unique products and services from diverse cultures and regions. It can mean price competition and often leads to better deals for shoppers. Moreover, the convenience of 24/7 shopping across time zones has revolutionized consumer behavior. As the technology needed to sell online continues to advance (and as ecommerce platforms become more accessible), international eCommerce is poised to play an increasingly vital role in shaping the future of starting an ecommerce business and selling online . How to get started with international commerce: 10 steps Conduct market research Choose an international market to sell in Learn the rules and regulations for where you're selling from and to Marketplaces vs. online stores Localize your store Display prices in local currencies Connect a payment provider Handle your fulfillment and shipping Mind your marketing Keep your customers happy 01. Conduct market research Every successful selling strategy starts with good research. And with international ecommerce it's no different. Make sure you understand the overall demand for your products in your country, as well as globally. Then look into the following: Trendlines Competition Customer acquisition costs and customer lifetime value Gaps you’ll need to bridge Price ranges and possible profitability   02. Choose an international market Find the best place to start. Selling internationally is tough and you’ll likely need to build your skills and tools as you grow. So don’t just jump into selling to all countries - pick a specific market to target. Then, let your research guide you. Choose the right international market or cluster where your market research shows the demand for your products is sufficient. Make sure you plan accordingly, by budgeting and creating measurable goals.   03. Learn the rules and regulations Before you jump into a new locality, make sure you’re up to date on any laws or restrictions regarding selling or shipping your items in that location. The most important thing to make sure is that your products are neither on the restricted items list, nor the prohibited items list. Remember that even parts of your products can be marked as prohibited or be deemed too dangerous to ship. Having dangerous components does not mean malintent – some restricted items are as innocent as batteries. And while it isn’t necessarily a dealbreaker, it may mean your products cannot travel by air, which will prolong delivery times or result in a high handling fee. 04. Marketplaces Vs. online stores You’ll have to decide whether you want to sell in an existing marketplace that knows how to do international commerce, or whether to build it up from the ground yourself. Sell internationally using marketplaces The good: Order fulfillment is handled by a very well oiled machine Local sales tax and regulations are handled by the marketplace The bad: Higher platform costs means you can expect lower profit margins Marketplaces like Amazon and eBay receive a much higher number of returns & refunds What you need to do: Integrate your store with Amazon , eBay , or others. This is extremely simple on Wix, and should take you a few minutes, but can be done on all platforms one way or another. You may need to further customize your account: For example, to sell internationally on eBay  you may need to add Paypal, and reach certain thresholds on both sales and reviews. Sell internationally from your own store The good: Control everything about your brand and your business The bad: The international fulfilment process can be complex You’ll need to take care of sales tax rules. We strongly recommend avoiding any manual work around taxes choosing the automatic and simple way by integrating your store with sales tax automation tools like Avalara . 05. Localize your store Build trust with potential shoppers by helping them easily understand all the information on your store. The first step to localizing your eCommerce website is to add more languages . Hire a native speaker to go over all of your pages to make sure your content is culturally sensitive, grammatically correct and in line with your brand. This means all texts and images are appropriate and present your business in the right light. Take your time with this step as you handle all other aspects of this process. Not only is this important for building your brand identity in a new location, it will also help you reduce returns and refunds due to things getting lost in translation. These kinds of mistakes can be costly when it comes to international shipping. 06. Display prices in local currencies People want to shop in their own currency. Add a currency converter  to your eCommerce website to automatically swap currencies depending on the shopper’s location and language. Make sure your converter updates on its own so when you run sales or modify your pricing, you won’t have a lot of manual labor waiting for you. 07. Connect a payment provider When it comes to choosing a payment provider, there are few things you should take into account. Ask yourself the following in order to choose a viable payment provider: How do people actually prefer to pay in your target market? Do they use credit cards or Paypal? Are they used to paying in cash, or a two-step payment provider like in Brazil and Japan? Do they respond well to buy-now-pay-later options ? Take the time to learn about the best payment providers for your eCommerce business before choosing how to accept online payments . 08. Handle your fulfillment and shipping A huge part of successfully selling products internationally is being able to deliver your products as fast as the local market expects – and preferably faster. Here are some tips to make sure that happens: Check customs and international shipping regulations — The penalties of not knowing the rules are delays and costly fines. Look into costs for shipping internationally — Taxes, fees, duties and tariffs vary depending on where you’re shipping from and where you’re shipping to. Pack your products safely —  Choose the right size package for your product’s shape and weight, avoid empty space after all, you’re paying for this, seal your boxes securely as nobody likes receiving an open package, attach clear labels, otherwise it won’t get shipped. If you’re selling high-end products, consider paying for shipping insurance. Peace of mind is worth a lot. Find the right shipping provider — Connect a shipping vendor who ships internationally.  Try to work with a single vendor that covers all of your target markets. This is critical when you’re selling to numerous countries. Offer different services to cater to more types of customers — Choose a carrier or a shipping app based on credentials in the countries you're shopping to, how frequently you send there, price and speed. Consider third-party fulfilment — Third party fulfilment companies can do much of the heavy lifting when shipping internationally. While this will eat into your profit margins, it might be worth it in terms of effort and fulfilment quality. 09. Mind your marketing It’s important to be mindful of your marketing strategy in order to best target your new customers. Keep in mind that your products may appeal to different sorts of shoppers with different marketing attributes, depending on the location. For example, a mid-market watch in Mexico may be perceived as an affordable one in Canada. This means you’ll have to put in the time to understand who you’re targeting and adjust your marketing plans accordingly. This should include everything, like your ads budget, the influencers you choose, the best affiliates to connect with, and the range of discounts you’re willing to give. 10. Keep your customers happy Selling internationally may bring with it a whole new set of customer complaints, especially with regards to sizes, shipping times, and – of course – refunds and returns. Do whatever you can to respond to your new customers quickly, respectfully and professionally. A happy customer will keep coming back and tell their friends to come buy too. Ready to start selling? Create your free online store today.

Turn your ideas into a website you love with Wix →   If you’re wondering what real users think about Wix as a website builder , this review roundup highlights their honest experiences building sites of all kinds. From entrepreneurs launching their first online business to creatives looking for website inspiration, Wix users share what they love, and what they wish they knew sooner. With powerful design flexibility, built-in marketing and thousands of website templates , Wix continues to be a go-to platform for anyone ready to bring the ir idea online. Here’s what they had to say. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most—bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: Wix reviews  Wondering what it’s re ally like to build a website with Wix ? In short: it’s intuitive, flexible and gives creators the tools to bring their ideas to life, without overwhelming complexity. Here’s what Wix user  Isaac Hill  had to say : “My experience with Wix has been excellent from start to finish. The platform is user-friendly, the design tools are powerful and the add-ons make it easy to bring my entire brand vision to life. From eCommerce to marketing automations, everything works smoothly. Wix helped me build Be Ike-Conic into a professional, a luxury level site that truly reflects my brand. Highly recommend for any creator or entrepreneur looking to level up!” Othe r highlights users love about Wix: Drag-and-drop website builder  that’s easy and flexible to use AI features  that simplify design and content creation 2,000+ website templates library for easy website creation Built-in eCommerce, marketing and automation tools Reliable performance and website security Editor’s note: At Wix, we’re always curious about how people actually use our tools, so instead of just telling you what’s great about the platform, we asked real users to share their honest experiences. Every quote and insight you’ll read here comes from verified Wix users who’ve built everything from small business sites to online stores and creative portfolios. We’ve lightly edited some reviews for clarity and flow, but the stories and opinions are entirely their own. Wix reviews: what real users are saying about Wix Choosing the right website builder  is a big decision, so hearing from people who actually use the platform can make all the difference. Below, you’ll find real Wix reviews from entrepreneurs, creators and small business owners who’ve built and grown their online presence with Wix. From ease of use and design flexibility to AI tools, SEO and eCommerce features, these firsthand experiences offer a clear picture of what you can expect when you build a website with Wix. Here’s what real users have to say about their experience: Ease of use Wix’s template library Powerful AI features Strong SEO tools Selling online Solid performance and website security  Custom domain name   01. Ease of use: why Wix makes website building simple for everyone One of the first things users mention about Wix is how easy it is to get started, especially for anyone learning how to make a website from scratch . The setup feels intuitive and fast, thanks to the drag-and-drop  editor that lets you design freely. From designing one of the website design ideas  to experimenting with web design  features, the flexible Wix editor makes managing and updating your site incredibly simple. “The drag-and-drop editor, integrated SEO tools and App Builder made setup super easy. Publishing updates and managing pages is quick and stable,” says the team behind Youngsters of Hyderabad Youth , who use Wix Premium for their brand’s official site and app. That combination of control and simplicity is a recurring theme among users. Shiva Associates described Wix as “super intuitive,” adding that everything runs smoothly, from editing pages to adding features like chat, forms and SEO tools. They also appreciated the fast loading and how “the customer support team is always ready to help.” For small business owners just getting started, ease of use can make all the difference. Estefania , who runs her store on the free Wix plan, said, “It’s easy to set up, the templates look nice and I didn’t need any tech skills to get things going. Managing products and orders is straightforward.” She plans to upgrade to Wix Premium Plans  before BFCM, but already feels confident handling her site on her own. And for users managing both business and creative work, that flexibility matters. “Wix gives complete creative freedom while keeping everything user-friendly,” adds Shiva Associates, noting that even non-designers can manage their websites confidently. In s hort, Wix removes friction from building online. Whether you’re running a small shop, experimenting with web design  or managing an entire brand, you can launch quickly, make updates anytime and rely on responsive support when you need it. Learn more: Is Wix free? How to build a website for free Free website builders Is Wix good for website building? 02. Wix’s template library: flexible designs for every website style When it com es to choosing a website template , Wix users consistently rave about how much creative freedom they have. With thousands of different types of industry templates to choose from, including blog templates , portfolio website templates , landing page templates  and eCommerce website templates , there’s something for every project.  So, whether you’re building a  personal website , a business website or experimenting with advanced website design templates, Wix makes it easy to start with a professional foundation and then customize it to fit your vision. One user summed it up perfectly: “Wix is easy to use with lots of template options and customizations. We can add whatever features we want, from a basic site to a fully loaded one, and their customer service is great.” That flexibility lets you start small and scale your site as you grow. “Templates galore: Wix.com offers a vast selection of beautifully designed templates for various industries and purposes. Whether you need a portfolio, eCommerce, blog or business website, you're sure to find a template that suits your needs. The templates are not only visually appealing but also highly customizable.” - Valued Wix User Another user, Drew , shared that he’s built “around seven websites with Wix over the years” because the editor never locks him into one design. He explains that Wix’s templates give him a solid structure to work from, but he can “make each one completely unique.” For many creators, that balance between structure and creativity is what keeps them coming back. Even beginners find the setup process smooth. Cathy , who built her first business site on Wix, said the experience was “delightful and user-friendly, even for someone not very tech-savvy.” With just a few clicks, she was able to choose a template, personalize it and get her website live. For professionals who manage multiple sites, Wix templates are also a time-saver. As Colleen , a Wix Partner, explained, “Wix’s website editor allows for complete customization of any premade or blank template. Every website can be 100% custom-tailored to your business or organization and clients can easily edit their own sites later.” It’s no wonder users describe Wix templates as both a starting point and a creative playground. Whether you’re browsing new Wix templates , exploring resume web templates  or learning how to choose a template on Wix, the experience is designed to feel empowering, not overwhelming. 03. Powerful AI features: how Wix’s AI tools make website creation smarter Wix’s approach to AI has also been recognized across industry reviews for making complex tools accessible to everyday creators. W ix’s  AI website builder  brings a new level of efficiency to creating websites, making it one of the best AI website builders on the market. But what exactly is the Wix AI website builder, and how does it differ from a traditional vs AI website builder ? From generating content with AI writing tools  and producing a polished AI blog post , to guiding you through design with best AI website examples , Wix uses the latest types of AI to simplify tasks and speed u p workflow. “As a business owner, I couldn’t be more impressed with what Wix brings to the table. The AI assistance is a huge asset, helping us keep our operations modern, efficient and responsive to market changes. From website edits to social posts, Wix’s AI feels like having a virtual assistant built right into the platform." - Genesis Enterprise Genesis Enterprise went on to share, “The website versatility is unmatched. Whether you’re launching an online store, running a blog, or building a services platform, Wix gives you the flexibility to scale and customize as your business grows. And just as important, their customer service has been excellent, every time I’ve reached out, they’ve been responsive, professional, and focused on finding solutions. If you’re looking for an all-in-one platform that empowers your business and keeps you ahead with the latest tech, Wix is it.” One user explained, “Wix’ s AI design tools  made it simple to build a professional website in no time. It suggested layouts, colors, and even wrote initial text that I could tweak to fit my voice.” This kind of automation takes the guesswork out of how to make a website from scratch, letting beginners and pros alike move faster. Another reviewer shared how helpful the built-in writing tools were: “The AI text generator helped me polish my site copy and keep it consistent across pages—it saved hours of work.” For many, this is where Wix shines: offering smart suggestions without taking away creative control. Longtime Wix user, Ken , also points out that AI features extend beyond design. From optimizing images to improving load times, the platform’s AI-powered performance tools ensure your site looks sharp and runs smoothly. As one creator put it, “Wix feels like it’s thinking ahead for you—anticipating what you’ll need next.” Together, these AI tools make the process of website creation faster, smarter and far more intuitive. Whether you’re launching a  business website , bu ilding a portfolio or experimenting with web design, Wix’s AI features are there to guide you every step of the way. “Wix has opened doors for a thinker to imagine how the business webpage must look and feel and get it live on a worldwide domain where users can access your products, services, and much more. I really liked the recent AI feature that has made life easier; you can write awesome content and make your webpages look more professional with the rich content provided by AI effortlessly.”  - Rohan Learn more: How to create an AI portfolio AI analytics Best AI app builders 04. Strong SEO tools: how wix helps your website rank and grow “I didn’t know much about SEO, but Wix made it simple to optimize my site and actually see it show up on Google.” - Valued Wix User  Wix makes it simple t o optimize your site with a suite of SEO features . From the Wix SEO Hub  to actionable Wix SEO tips,  the platform has evolved into one of the best website builders for SEO.   So if you’re focusing on website SEO , Wix’s tools help you stay on top of SEO trends  and understand  SEO website design . Mistee , a Wix reviewer shared, “As a small business owner, and one that's not super tech-savvy, I appreciate the suggestions on how to boost my SEO and gain more traffic. The free tools and tutorials offered (which I haven't even fully taken advantage of using) can really help your website become more efficient.”  Another user, Mohamed , mentioned how valuable the real-time insights are: “Wix also provides excellent tools for SEO, mobile responsiveness and even eCommerce. Everything just works smoothly, and their support team has been responsive and helpful whenever I had a question.”  For those wondering is Wix good for SEO? , Mohamed’s feedback shows that the platform’s combination of automation and support helps ensure your site is fully optimized from the start. “We have been able to launch a beautiful website on our own with Wix. We are also able to manage the SEO from the dashboard along with so many other great features. We get updated website stats, email inquiries and so much more. Very happy!” - Andy Andy ’s perspective emphasizes the convenience of handling website SEO directly from the Wix dashboard, keeping everything in one place and easy to monitor. “Their tools are a game-changer! From SEO optimization to analytics and email marketing, everything is designed to help businesses succeed online. And if you ever need help, their support team is quick, friendly and genuinely cares about resolving your issues.” - Alexander Alexander ’s experience demonstrates how Wix’s SEO website design tools integrate with other platform features—like email marketing —to give users a complete, strategic approach to online growth. For nearly a decade, website designer Hannah has relied on Wix to create stunning websites for her clients. She explains that the platform’s built-in SEO tools make it easy to help clients reach the top of Google search results, while its reliable customer service ensures she always has support when needed. Her long-term experience shows how the best SEO website builders combine powerful tools with dependable service for professionals managing multiple clients. “Wix's built-in SEO tools helped me improve my website's visibility, driving more traffic and boosting my online presence. Plus, the customer support team was always there to assist me whenever I had questions or needed guidance. Overall, Wix offers an unbeatable combination of features, functionality and support, making it the perfect choice for anyone looking to build a professional and visually stunning website.” - Given Given ’s review illustrates the full impact of Wix’s SEO capabilities, from increasing traffic to improving overall site performance, reinforcing why Wix remains a strong choice for both beginners and experienced designers. 05. Selling online: how Wix supports your eCommerce success “I've been using Wix for over a decade. I started as a basic user and am now running an eCommerce business with an active blog. They've helped me grow with their wide scope of easy-to-implement products, excellent customer service, fair policies and useful partnerships.” - Virginia Building an online store  has never been easier thanks to Wix’s flexible platform and intuitive setup. Whether you’re starting from scratch or moving an existing business online, Wix makes learning how to make an eCommerce website  feel simple, guided and achievable.  Many users say Wix offers the ideal mix of freedom and structure. “Wix has been a dream,” wrote Amy . “We moved over from another hosting platform and it could not be easier to use or more economical for small business eCommerce hosting .” That seamless experience is what helps small businesses focus on growth, not just setup. For entrepreneurs comparing platforms and wondering is Wix good for eCommerce , the reviews speak for themselves. “I’m new to Wix and came from another eCommerce website design  platform,” shared Kellie . “Their customer service is top notch and the add-on apps are so useful. I wish I’d used them from the beginning.” Wix also empowers sellers who want to build more than a storefront, it’s about creating a brand hub. As Akshya explains, “From SEO to Facebook ads, you can manage everything from a single dashboard.” For anyone curious about how to make a website to sell  both products and services, Wix streamlines every stage of the process, from setup to marketing. Some creators choose Wix for its efficiency. Tom said, “I wanted to bring my side hustle online. I bought the premium plan and within a month had a professional website ready to take orders.” That’s the kind of hands-on simplicity that makes Wix one of the best eCommerce platforms  for fast launches and easy scalability. Even power users like Howard see Wix as a complete solution. “Apart from standard sites,” he wrote, “Wix allows creating blogs, forums and eCommerce websites with versatile customization options and strong eCommerce website security .” His experience shows how Wix combines creativity, security and performance—all essential traits of the best eCommerce website builders  today. And when it comes to budgeting and planning, users appreciate the transparency. Instead of worrying about how much does an eCommerce website cost , W ix’s all-in-one pricing makes it clear what you’re getting, from hosting to design and sales tools. 06. Solid performance and website security “Wix takes care of hosting your website, ensuring it remains accessible and responsive at all times. Additionally, the platform prioritizes security, implementing robust measures to protect your website and customer data.” - Agarwall When you’re running a business online, website security and reliability aren’t optional, they’re non-negotiable. That’s where Wix truly shines. Every plan includes  free website hosting , so you never need to juggle multiple providers or worry about downtime. From uptime monitoring to global CDN support, Wix gives every site a stable foundation to grow on. “Wix lets me build a website with all the bells and whistles I need—without worrying about plugins or add-ons,” says Vallabhan . “Excellent hosting too, and the website performance  is outstanding.” That reliability means you can focus on design, content and sales, knowing the tech side is handled. Wix also integrates advanced  eCommerce website security features, protecting your store’s transactions and customer data around the clock. Whether you’re managing a boutique shop or scaling a large online business, these layers of protection keep sensitive information safe and compliant. For those who value transparency, the Wix Trust Center  provides a deep look into how Wix safeguards users, from  website privacy  policies to encryption and compliance standards. And for those wanting practical website security tips , Wix’s resources walk you through how to maintain a secure, reliable online presence. “Wix is an extremely complete platform to start your entrepreneurship! No hidden costs—it provides everything from beautiful design templates to the security layer in the eCommerce checkout,” says Starmix . “We are enjoying this!” Their review reflects what many users experience: a platform built on trust, consistency and top-tier performance. 07. Custom domain name Your domain name  is more than just an address, it’s your online identity. With Wix, you can secure and manage it directly from your account, making the setup process simple and stress-free.  As one valued Wix user shares, “The platform is easy to use and perfect for beginners, it gives you everything you need to start your website, set up email and most importantly, register your domain name all in one place.” If you’re unsure where to begin, Wix offers a b uilt-in domain name generator to help you brainstorm creative and brand-relevant ideas. Not sure what is a domain  or how it ties into your website? Wix guides you through the essentials so you can confidently move from idea to published site. When you’re ready to take the next step, Wix walks you through  how to register a domain  and connects it seamlessly with your web hosting , removing the need to juggle multiple providers.  Rosalind Iversen explains it best: “Wix is a website design tool company that offers outstanding templates for you to customize your business, including domain ownership... With Wix and your registered domain and design, you can quickly establish a presence in the Google browser.” From picking the right domain extensions —whether a .com domain  or something niche—to understanding how to choose a domain name , Wix gives you clear guidance every step of the way. And if you need assistance transferring or updating your address, the support team is always there to help. “Needed help to reassign a domain name that we had purchased. Contacted Wix support and they walked me through the process,” says John . Whether you’re looking to buy a domain name  or manage an existing one, Wix brings everything under one roof—making it one of the best domain registrars  for small businesses and growing brands alike. Editor's note: We collected this feedback directly from Wix users via public reviews and community submissions. This article was written and fact-checked by the Wix Blog editorial team, based on verified user reviews and hands-on testing of Wix’s latest website-building tools. Final thoughts: what you can learn from real Wix reviews Across all these firsthand experiences, one theme stays consistent: Wix gives creators the freedom to design the exact website they want, without needing technical skills to make it happen.  Users appreciate the intuitive editor, AI tools that speed up the process, built-in marketing and SEO features and the confidence that their site is secure and reliable. Whether you’re starting a side hustle, building a portfolio or opening an online store, real Wix reviews show that the platform supports you at every stage, from first draft to long-term growth. Ready to turn your idea into a website you love?  Get started with Wix today . Why trust Wix’s expertise? The guidance we share is shaped by what real users experience every day, what works, what’s intuitive and what helps them grow. With insights from millions of people who have built websites on Wix, our recommendations are backed by a deep understanding of what it takes to succeed online. This article was created to help you learn from those real user experiences. Every review, example and resource highlights what you can expect when building your own website with Wix, so you can make informed decisions and launch a site you’re proud of. Our team regularly tests and reviews Wix features, interviews real users and partners and works directly with product experts to ensure the guidance we share reflects how the platform performs in real-world use. - Sharon Hafuta, SEO blog editor at Wix Wix reviews FAQ Is Wix a good platform for beginners? Yes, Wix is designed to be intuitive for users of all experience levels, especially those who have never built a site before. The drag-and-drop editor makes it simple to move elements around and experiment freely. Plus, the onboarding flow helps you set up pages, publish content and go live at your own pace. Beyond design, Wix provides built-in features like contact forms, SEO tools, social integrations and analytics, all managed from one dashboard. So even if you’re just getting started, you can grow confidently with tools that support your business or creative goals. Can I build a business website on Wix? Absolutely. Wix has everything needed to learn  how to make a business website , from secure hosting and  accepting payments  to marketing automations and product management. Whether you’re selling online, offering services or building a personal brand, everything connects smoothly. You can start simple and scale up when you’re ready, adding bookings, online courses, chat, email campaigns and more. With Wix handling the tech and updates, you can focus on bringing in customers and running your business. Does Wix offer templates for creative portfolios? Yes, Wix has a wide range of professionally designed templates for portfolio websites , tailored to industries like photography, writing, music, fashion, architecture and more. Each template gives you a polished starting point with layouts that highlight your strongest work. Everything is customizable, so you can adjust the design to fit your personal style and career goals. As you grow, adding new pages, galleries or case studies is easy, ensuring your portfolio always reflects your latest skills. Explore these portfolio examples for inspiration: Fashion portfolio examples Model portfolio examples Social media portfolio examples Writing portfolio examples Digital portfolio examples AI portfolio examples Can I design my own branding on Wix? Definitely. Wix provides built-in tools like the Wix Logo Maker to help you learn how to design a logo that matches your brand identity. You can pair your logo with custom colors, fonts and design elements to create a cohesive look across your site. Beyond visuals, you can also set up branded emails, social content and business tools, giving you a consistent presence wherever your audience interacts with you. All branding updates sync across your website automatically so your brand always looks sharp. What if I need help designing my site? Wix offers helpful guidance, from AI website creation suggestions to tutorials and templates that show you how to design a website  effectively. You can choose whether you want a guided, fast setup or a fully custom experience with the editor. For creators and professionals building online credibility, Wix also simplifies how to make a portfolio  that showcases your expertise. And if you ever need more support, the Wix Help Center, live support and community resou rces are always there to assist.

Design high-end sites with efficiency on Wix Studio.  Start creating today → For graphic designers , a website builder  isn't just about ease of use, it’s about creativity without restrictions. Finding the right platform can feel like a balancing act between speed, control and visual precision. You want full website design  freedom without spending hours on manual tweaks or compromising your aesthetic.  And let’s be real, first impressions matter. Forbes reports  that half of internet users consider a website’s design. That means the sites you build don’t just showcase your work, they shape how potential clients perceive your brand. That’s exactly why choosing the best website builder for graphic designers is so important. You need a platform that goes beyond basic  website templates , something that supports your process, keeps your visuals consistent and helps bring bold ideas to life. Here, we’ll break down the best website builders for graphic designers. Whether you’re a freelance graphic designer  or work for an agency, one is built to help you publish work that feels distinctly you. So, whether you’re starting from scratch, comparing top platforms or testing out an  AI website builder to speed things up with AI design , you’re in the right place. Ready to learn  how to build a website that reflects your unique style? These top picks for graphic design websites  will inspire you to do just t hat TL;DR: best website builders for graphic designers You wouldn’t start a project without sketching out the vision first—same goes for choosing a web site builder. Before we dive into the full list, here’s a high-level look at what separates the  website design ideas  from the rest when it comes to graphic design. The right platform gives you more than just a canvas, it gives you the tools to scale your creativity, refine your voice and even explore how to make money as a graphic designer . Whether you're: Showcasing a client-ready design portfolio Figuring out how to start a graphic design blog  to grow your audience Building a freelance graphic design  brand or launching a full creative business Testing out graphic design business names  and services to see what resonates The best website builders support the full picture—from layout to launch. That’s why Wix Studio , with its powerful Wix Studio features , is included in this list as a top choice for designers who want total creative control combined with robust business and collaboration tools. How we chose the best website builders for graphic designers Criteria Why it’s important for graphic designers Design flexibility Full control over layout, typography and color to match your brand style or client projects. Templates for graphic design websites High-quality, niche-relevant templates that serve as strong starting points for freelance graphic design and studio sites. Customization without code Intuitive editors or AI website builders that allow detailed customization—no coding required. Portfolio & blog features Built-in tools to showcase work and start a graphic design blog that supports SEO and personal branding. Ecommerce & monetization Support for selling products, prints, or services—ideal for those exploring how to make money as a graphic designer. Speed & SEO tools Fast load times, mobile optimization and built-in SEO features to boost discoverability and professionalism. Scalability for business growth Tools and plans that support growth—from personal sites to full graphic design business operations. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix Why graphic designers need website builders with specialized tools For graphic designers, building a website isn’t just about putting content online. It’s about shaping a cohesive, immersive experience that blends form and function. Every layout choice, typeface and interaction is intentional, especially for those working in  brand design , exploring different graphic design styles  or building a platform to share  graphic design tips . That level of control and detail requires more than a one-size-fits-all approach to website development . To deliver standout designs at scale, the best website builders for designers need to offer tools that meet their standards and match the way they think. Different types of designers —from illustrators to branding specialists—bring a unique blend of creativity and design thinking  to web creation. The best builders should keep up with that mindset, not hold it back. “Graphic designers don’t want to fight with their tools, they want tools that fight for their vision. The best website builders give you room to experiment, stay on-brand and actually enjoy the build process.” - Roy Wax, PMM at Wix Studio The creativity designers bring to web creation A web designer approaches a project with a visual mindset. Instead of relying on rigid templates, you think in grids, white space, typography and hierarchy. Whether you’re showcasing graphic design ideas, building a portfolio or even planning on starting a blog , your website isn’t just a container—it’s your canvas for storytelling. That’s why the best website builders for graphic design portfolios  give you precise control over layout, color systems, responsive templates and micro‑interactions that bring your vision to life. Regardless if you’re focusing on building dynamic website designs, sharing a personal project or experimenting with  how to make a storyboard , you need a platform that supports high-end visuals, custom interactions and refined responsiveness across breakpoints—without sacrificing website performance , accessibility or  SEO features . Limitations of generic website builders Many of the best website builders promise simplicity, but when it comes to creative flexibility, they often fall short. Generic templates, inflexible layout tools and limited styling options can quickly box in your creativity, especially when working with evolving graphic design trends or trying to maintain a unique brand identity across projects. Without features like reusable components, responsive control or full design system support, even simple tasks can become time-consuming. And when a platform doesn’t support great design, it limits your ability to deliver your best work across projects and client types. Features that graphic designers want in a website builder A strong platform should help bring your ideas to life—not get in the way. Graphic designers typically look for: Feature Why it's important Grid & layout control Ensures alignment and balance throughout the site Advanced typography Lets you fine-tune type styles, line heights and responsive behavior Design system support Makes it easy to apply consistent styles and scale designs Color management Helps maintain accessible, brand-aligned palettes Custom breakpoints Offers full control over how designs adapt across devices Built-in animations & effects Adds polish and depth without custom code High performance output Ensures that beautiful designs also load fast and rank well With the right tools, designers can stop adapting to generic platforms—and start building websites that not only reflect their unique style, but also deliver high-impact website design for small business clients and serve as a source of website design inspiration for others in the creative space. 12 Best website builders for graphic designers Choosing the right website builder means finding a platform that aligns with how you work and what you want to create. Below, we’ve reviewed the top options for graphic designers in 2026. From flexible all-rounders to specialized platforms, find the website builder that suits your creative workflow. Wix Studio Wix GoDaddy Duda Webflow Framer Jimdo SITE123 Shopify Dorik Web.com WordPress 01. Wix Studio  Wix Studio is a website building platform for professional designers, developers and marketers. With powerful Wix Studio design capabilities, an intuitive CMS for designers  and robust business tools, it empowers freelancers, agencies and Wix Studio developers to build, manage and scale exceptional websites with maximum efficiency. At its core, Wix Studio is one of the  best responsive website builders that combines a powerful editor with advanced layout tools, a collaborative workspace and scalable Wix Studio business solutions . You get complete control over grids, typography, animations and interactions, plus the ability to build reusable components and design systems that stay consistent across every project. Thanks to Wix headless  architecture and support for custom Wix apps , developers have flexibility to extend functionality as needed. Best for: Professional designers, developers and marketers who want total design freedom—without the constraints of traditional platforms. Best features:  A visual editor built for design logic:  Wix Studio’s advanced editor was built specifically with graphic designers in mind. You can drag, drop, align and layer with full creative control or use an intuitive grid-based layout to keep your compositions structured and consistent across breakpoints. Layout tools like stack, dock and padding controls make it easy to finesse spacing and alignment without hacks. Responsive design: Set custom breakpoints, scale elements proportionally and tweak layouts across devices—all without touching a single line of code. The Studio Editor was built to handle design-first thinking, so your sites look polished at every screen size. The Studio Editor works with a cascade system, meaning changes you make on larger breakpoints trickle down to smaller breakpoints, but changes on smaller breakpoints don't affect larger breakpoints. Reusable templates & widgets:  Save and reuse custom sections, website design templates  and widgets across multiple sites. This is a great tool to speed up the design process as it lets you save color palettes, typography styles and designed sections and elements. The Site Styles panel is a one-stop shop to manage the site typography, colors, page transitions and max width. Creating a theme for your client's site is a great, holistic way to save time and ensure the design is consistent Figma-to-Studio: Wix Stu dio’s official Figma plugin  makes it easy to turn your static designs into fully editable websites without redrawing or rebuilding. With just a few clicks, you can import entire layouts directly from Figma into Studio, where your sections, containers, stacks and grids are preserved as real web structures. Typography, colors and spacing styles come through intact, giving you a consistent design system from canvas to live site.  Code-free animations & effects: Add movement, interactivity and flair with a wide range of built-in effects—from parallax to scroll-based animation. Studio also includes tools like WebGL and Text Marquee to help you bring brand stories to life without any use of code. Integrations with tools like Lottie and Rive make it easy to build motion-rich, standout experiences without leaving the platform or installing anything extra.  Creative control with custom CSS: You can fine-tune elements with custom CSS directly in the editor. Designers who like to blur the line between visual and technical design can push layouts even further, while keeping everything inside one workflow. Native business solutions:  Wix Studio eCommerce  supports online store creation , service booking sites and digital sales. You can customize product galleries, checkout flows and customer emails visually, while still tapping into more advanced tools like automations and app integrations when needed. Wix Studio business solutions  include bookings, events, memberships and selling subscriptions—all seamlessly integrated with the core eCommerce system and available through a single, unified backend, with no plug-ins and no need to add custom code. Pre-designed assets: Wix Studio comes with pre-built sections, a wireframe generator  and components to help you move fast without starting from scratch. Build your own templates, reuse your own elements across pages and customize everything so it stays on brand. You can even turn any vector file into a custom cursor for added detail. AI tools that support (not replace) your creativity: Wix Studio AI features smart content suggestions, AI-generated sections and tools that act as a design assistant that helps you get started or fill in the blanks—without ever taking over your vision. Accessibility: Graphic designers must keep in mind accessibility when designing and building websites. That means font size, color contrast, content hierarchy and more. Wix Studio’s Accessibility Wizard scans your client’s site and detects and fixes issues.  No-code CMS: Whether you're managing case studies, portfolios or blog content, the no-code CMS  lets you design around structured data—keeping layouts dynamic, content-driven and easy to update for you or your client. Team collaboration suite: The Studio Editor is a collaborative real-time platform that lets teams work simultaneously on the same site. You can edit the layout, design and content of pages or elements without overriding people's actions. Changes made by other stakeholders appear in the Studio Editor within seconds. You can also see who's working on each element or page. This minimizes conflicts and allows you to collaborate efficiently with team members and site collaborators.  Client collaboration & handover: Enable 'content mode' so clients can safely update content without breaking layouts. Leave live comments directly on the canvas for fast feedback. Generate automated performance reports. When it's time to hand off, use a personalized client kit to make the transition clear and smooth. Pricing:  Free plan available. Paid plans start at $19/month (billed annually), with month-to-month billing also available. Free:  without a custom domain or try any plan subject to a 14-day money-back guarantee. Basic ($19/month) : Build online brands. Standard ($27/month):  Accept online payments. Plus ($34/month):  Capture leads and boost sales. Elite ($159/month):  Scale business growth. Enterprise (price available upon request): Custom pricing for large-scale businesses with advanced Wix Studio enterprise  features.  “Wix Studio was built for designers who think beyond templates. You’re not just dragging elements onto a page, you’re building real systems, applying brand consistency at scale and working the way creative professionals actually work. Whether you're managing client projects or scaling a creative business, Wix Studio gives you the freedom to design without limits and the infrastructure to back it up. It’s more than a builder, it’s a platform built around how designers think.” - Roy Wax, PMM at Wix Studio Curious how Wix Studio stacks up against other platforms? Explore these comparisons: Wix Studio vs. Wix  |   Wix Studio vs. Shopify  |  Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow  |  Wix Studio vs. Duda  |  Wix Studio vs. WordPress 02. Wix  Wix is a beginner-frie ndly, drag-and-drop website builder  known for its ease of use, versatility and visual flexibility. With over 2,000 professionally designed templates spanning nearly every industry, there’s truly something for everyone. Whether you’re designing a personal brand or building sites for clients, Wix makes it easy to get started and look professional from day one. Often ranked among the best website builders for small businesses , Wix offers a fast, intuitive setup process that lets you launch with confidence, no coding or complicated onboarding required. It’s ideal for self-creators, freelancers and business owners who want to make a bold first impression and build a standout web presence without needing a background in design or development. Best for: Self-creators, freelancers and small businesses who want to launch fast, look professional and grow their brand with minimal setup or tech expertise. Best features: Visual editor:  Wix’s intuitive drag-and-drop editor features rulers, layers, snap-to-objects and overlapping controls, allowing pixel-level placement. It offers precise manual layout control and robust element alignment. Optimized for mobile:  Automatic mobile optimization and a separate mobile editor ensure good cross-device performance. With the mobile mode you can tweak layouts for small screens. Pre-designed assets & templates:  With over 900 templates—including eCommerce website templates , portfolio website templates  and business website templates —and extensive UI blocks, you can quickly assemble and customize sites. Animations & visual effects:  Apply entrance website animations , hover interactions, Lightbox effects, video overlays and more, all without using code. AI tools: Wix AI  includes a robust set of AI tools for business  aimed at simplifying web design , content creation and SEO. The AI site builder can generate a full website layout based on a brief description, including suggested sections, copy and images. Designers can also use AI tools to create and edit written content, generate blog posts or product descriptions and get real-time suggestions for layouts and page structure.  Built-in business & growth tools:  From online scheduling and free eCommerce website  to email marketing  and CRM , Wix includes business support features natively. There’s also a vast app marketplace for added functionality. Accessibility features:  Built-in website accessibility  features like skip navigation, reduced-motion modes and the Accessibility Wizard make compliance easier. Client & team collaboration:  Wix includes site roles, permissions, basic content editing and 24/7 support.  Pricing: Free plan available.  Wix Premium Plans start at $17/month (billed annually) with month-to-month billing also available. Free:  Create and publish a website with Wix branding and a Wix subdomain. Light ($17/month): Connect to a custom domain, remove Wix ads and get 2 GB of storage, great for personal sites. Core ($29/month): Includes everything in Light plus increased storage (up to 50 GB), a free logo and basic analytics, ideal for small businesses. Business ($39/month): All Core features plus more storage (100 GB), advanced analytics and  eCommerce tools , perfect for growing online stores. Business Elite ($159/month): Wix’s most powerful plan: includes priority support, maximum storage (up to 1 TB) and scalable performance for high-traffic sit es. 03. GoDaddy GoDaddy’s builder is fast, simple and designed for non-technical users. It suits designers working with small service-based businesses who prioritize speed over deep customization. Best for: Designers creating straightforward websites with built-in marketing tools and fast launch timelines. Best features:  A visual editor designed for ease : GoDaddy’s editor is block-based and intuitive, with drag-and-drop modules that make it easy to build pages quickly. Responsive design : GoDaddy websites are mobile-friendly and layouts adjust automatically across devices.  Business solutions : GoDaddy includes a suite of built-in business tools, from online appointments to eCommerce and email marketing. These features are integrated and easy to manage. AI tools : With GoDaddy you can generate full site layouts based on a few prompts. The platform's AI tools offer content suggestions for headlines, business descriptions and product listings.  Pricing:  Free trial available. Plans start from around $9.99/month (billed annually). Basic ($9.99/month): Get your business moving with a website, marketing and payments. Premium ($14.99): Take online appointments and boost your marketing strategies . Commerce ($20.99): Sell anywhere, your online store, popular marketplaces and in-store point of sale. 04. Duda Duda is designed for freelancers and agencies managing client sites at scale. It offers flexible layouts, responsive editing and strong collaboration features. Best for: Designers and agencies who want responsive control, efficient client collaboration and structured workflows. Best features:  A visual editor : Duda’s editor is clean and easy to navigate, with support for Flex-based layouts that allow for more precise design control than many standard builders. Designers who are comfortable with Flexbox concepts will find it intuitive, even if not fully customizable down to the pixel. Responsive design : Duda supports responsive editing with device-specific views (desktop, tablet, mobile) and you can fine-tune each breakpoint manually.  Reusable templates & widgets : You can save and reuse sections, widgets and entire site structures. Duda also offers shared libraries and team assets. Design systems can be created with the Site Theme panel, keeping your design consistent across the website. Creative control with custom CSS : Duda gives designers access to a Developer Mode, where custom CSS can be added at the element or global level.  Client collaboration & handover : Duda’s team-focused tools include customizable user permissions, site comments for contextual feedback and asset sharing to save time and maintain brand consistency across projects. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication. For client management, Duda provides white label solutions, automatic client reports and native client billing tools. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication.  Flex mode:  Duda supports efficient team workflows with asset and template sharing, granular user permissions and contextual site comments for streamlined feedback. AI tools : Duda’s AI Assistant can generate a full multi-page site or individual pages and sections based on client details. You can also use it to generate SEO metadata, image alt text, titles, paragraphs and product descriptions. Pricing: Free trial available. Paid plans start at $19/year (billed annually), with month-to-month billing also available. Basic ($19/month): Offers one website with essential features like hosting, email support and SSL security. Team ($29/month): Collaboration tools for small teams, including client management and team permissions. Agency ($52/month): Designed for growing agencies and includes advanced client features. White label ($149/month): Full branding control, advanced automation and scalable tools. Custom (contact for pricing info): Automate and grow. 05. Webflow  Webflow is a robust visual development platform that blends design control with production-grade code output. Designed for professionals, it offers a responsive visual canvas with a dynamic CMS, integrated eCommerce, real-time collaboration and extensive customization capabilities. Best for: Designers and developers who want advanced control through a visual interface, with the option to add code when needed. Best features:  Responsive Designer: Webflow’s box-model visual editor gives you full control over layout, spacing and responsive behavior using CSS Grid and Flexbox.  Dynamic CMS: Ideal for designers looking to start a blog , create an online portfolio and content-driven sites, Webflow’s CMS supports reference fields, dynamic pages and headless API access. Interactions & animations: Add sophisticated motion, scroll-triggered animations, hover states, parallax, 3D transforms and Lottie support. AI tools: Webflow’s AI-powered site builder generates layouts based on simple prompts. AI features like content rewriting, metadata generation and personalization are also expanding. Team collaboration: Webflow supports real-time content editing for teams, with commenting and design handoff tools.  SEO & marketing: Webflow comes with solid website SEO tools like sitemap control, schema editing and alt-text customization. Additional marketing integrations are available via the Webflow Marketplace. Ecommerce: Webflow supports custom checkout flows, digital and physical products, POS system integration and limited native payment gateways. Accessibility: Webflow supports website accessibility best practices by giving creators the tools to build inclusive, WCAG-compliant websites. It offers an accessibility checklist that outlines steps for creating accessible experiences, covering everything from semantic HTML to ARIA roles, color contrast and keyboard navigation. Pricing:  Free plan available. Paid plans start at $14.00/month (billed annually), with month-to-month billing also available. Starter (free): Suitable for those just getting started with Webflow. Basic ($14/month): Includes a custom domain and 10 GB bandwidth. CMS ($23/month):  Ideal for blogs and content-driven sites. Business ($39/month):  Designed for higher traffic websites and includes faster website performance . Enterprise (custom pricing):  Tailored solutions for large-scale needs. 06. Framer Framer is a website builder that merges visual design and performance with an intuitive Figma-like editing environment. It’s built for designers who want to rapidly prototype, animate and publish polished websites, without relying on templates or dev handoff.  Best for:  Freelancers, creative teams and designers who prioritize high-fidelity visuals, interactive layouts and a smooth prototyping-to-launch workflow. Best features:  Visual canvas:  Framer offers a design-first experience with side-by-side breakpoint editing, grid-based layouts and an infinite canvas. Manual layout control mimics Figma’s UX, making it intuitive for graphic designers. Motion & interaction design:  Add scroll animations, hover effects, Lottie files and creative transitions without code. Effects like press, loop and drag are built in. CMS & scalability:  Framer’s built-in CMS supports dynamic pages, structured content and up to 100,000 CMS items. Real-time collaboration:  Teams can co-edit designs live, leave comments and manage roles and permissions directly in the editor. SEO & optimization:  Framer offers built-in SEO tools like automated meta tags, XML sitemaps, alt text and indexing control. Pricing: Free plan available. Paid plans start at $5/month (billed annually). Free: Start designing and publishing with Framer at no cost. Mini ($5/month):   Design and publish simple landing pages. Basic ($15/month) : Build a basic, functional website. Pro ($30/month) : Access advanced features to grow your business. Launch ($75/month):   Get tools tailored for launching your business. Scale ($200/month):   Scale your site with powerful business tools. Enterprise (Custom pricing and billing terms): Custom solutions with flexible pricing and support. 07. Jimdo Jimdo is a beginner-friendly platform offering both a classic editor and an AI-powered site generator. It’s ideal for graphic designers who need to launch visually appealing sites quickly.  Best for: Solo designers and creative freelancers who want a simple, visual workflow with quick AI assistance. Best features: A simple visual editor:  Jimdo provides an intuitive interface with template-based layouts. You'll find basic element alignment tools and automatic color schemes , but no advanced grid logic or layout components like dock, stack or padding controls.  Native business solutions: Jimdo includes an online store (up to 100 products), blog features, contact forms and automated SEO tools. Its eCommerce is designed for simplicity, no plugins needed, but more advanced commerce features aren’t available. Pre-designed assets:  More than 100 responsive templates cover portfolios, shops and business sites. Templates adapt your logo’s color palette automatically, which is helpful for brand cohesion. AI tools: Jimdo’s AI builder (formerly Dolphin) guides you through a setup wizard: answer questions about your business, choose brand colors and get a draft site with pages, layout, images and copy tailored to your inputs  Pricing: Free plan available. Premium plans start at $11/month (billed annually). Jimbo offers two paths: website builder and online store.  Website Free: Includes basic features. Website Start ($11/month): For personal websites. Website Grow ($17/month): For business needs, inducing SEO and analytics. 08. SITE123 SITE123 offers a highly streamlined experience, ideal for graphic designers crafting basic websites like a landing page builder , portfolios or small business sites. It’s fast and beginner-friendly, but designers may miss the fine-tuning and responsive tools found in more advanced platforms. Best for:  Designers who want a website builder for simple projects and quick launches. Best features:  Form-driven editing approach: Choose a template and fill in content via guided steps. This structure ensures clean, consistent layouts—though it lacks grid logic, stack/dock tools or padding controls for detailed alignment. Native business solutions: SITE123 includes built-in eCommerce, blogs, contact form builder and booking systems. These integrated features cover basic business needs but don’t offer the visual customization flexibility of other platforms. AI tools that assist setup:  SITE123 offers guided content recommendations and SEO prompts during setup.  Pricing: Free plan available. Premium plan costs $12.80/month (billed annually) with four duration options: 3 months, 12 months, 24 months and 36 months. 09. Shopify Shopify is a robust eCommerce platform that has evolved its website builder to support visual design, responsive outputs and developer-level customization. It's a strong contender when your primary goal is building responsive, brand-driven online stores with the flexibility to fine-tune layouts and code when needed. Best for: Designers and agencies specializing in eCommerce who want visual control combined with store functionality. Best features:  A visual editor: Shopify’s Online Store 2.0 uses a section-and-block editor within a theme structure. You can drag and rearrange sections like hero banners, product grids or testimonials , though free formula placement (like Studio’s grid/dock tools) isn't possible. This gives a clean, predictable layout for store pages. Responsive design: All Shopify themes are fully responsive. While global breakpoints can't be customized, you can preview and tweak content for mobile, tablet and desktop.  Reusable templates & widgets: Shopify sections and blocks are reusable across pages and stored in the theme. Global settings allow branding consistency, but it doesn’t support cross-project design systems like Studio’s templating. Code-free animations & effects: Some themes include built-in slide shows and image zoom effects. Advanced effects like scroll-triggered animation or WebGL are available with custom code or plugins. Custom CSS: Shopify allows full theme editing via CSS/SCSS and liquid templates. Designers comfortable with code can customize under the hood for precise control. Native business solutions: Shopify is built around eCommerce. It supports product catalogs, inventory, variants, discounting, checkout flows, digital goods, subscription services and integrated marketing tools like email campaigns and abandoned-cart retargeting. Pre-designed assets: Shopify’s Theme Store offers ~200 themes (with around a dozen free, rest paid $100‑$500). They’re professionally crafted for ecommerce, covering various industries. AI tools: Shopify’s AI suite, Shopify Magic, generates product descriptions, marketing copy, SEO tags and image background removal. The Sidekick assistant helps with setup steps, content tips and strategy guidance. No-code CMS: Shopify’s core content support is for product pages, blog posts and custom pages. While good for structured eCommerce content, it lacks broader CMS features like nested collections or complex page builders for non-product pages. Client collaboration & handover: Shopify includes roles and permissions and supports staff accounts. Collaboration features rely on the store’s backend; there’s no live canvas commenting or client-edit mode. Creative feedback is generally managed separately. Pricing: Free trial available. Plans start at $29/month (billed annually), with month-to-month billing also available. Basic ($29/month) : Ideal for solo entrepreneurs starting out. Grow ($79/month) : Built for small teams looking to expand. Advanced ($299/month) : Designed for businesses ready to scale. Plus (starts at $2,300/month) : Advanced tools for complex business needs. Enterprise : Custom pricing for high-volume, enterprise-level solutions. 10. Dorik Dorik is a simple yet powerful no-code website builder gaining traction among freelancers and agencies. It emphasizes fast site builds, component-driven design and white‑label capabilities, making it a solid pick for designers needing deliverable speed without sacrificing branding or client-centric workflows. Best for:  Designers and small creative studios looking for a white‑label, lightweight builder that blends ease of use with agency-grade features. Best features: A visual editor built for rapid design: Dorik’s drag-and-drop interface lets you build structured layouts using pre-designed UI blocks and templates. It doesn’t offer the granular grid and layout logic of Studio’s advanced system, but provides clean, repeatable building blocks ideal for fast, consistent design. Responsive design:  Mobile-friendly by default, Dorik auto-adjusts layouts based on device viewing. Almost every component is automatically responsive, yet you can adjust or change them according to your preference on different devices. ֿReusable templates & widgets: Dorik lets you save and reuse sections, blocks and even full-page layouts, making it easy to maintain consistency across multiple projects and speed up your design process. You can create your own custom design library to use again and again without starting from scratch. Custom CSS/Code export: Customers on paid plans can inject custom CSS or export static HTML/CSS/JS—a nice option for designers needing deeper control or alternate hosting. AI tools:  Dorik’s AI Assistant can generate an entire site from a prompt, along with text and images. That’s useful for quick prototypes or initial layouts. White-label CMS: Dorik also offers a fully white-labeled CMS experience. You can deliver sites under your own brand, create custom client dashboards, provide branded documentation and even handle billing—all without relying on external tools or code. Pricing:  14 days free trial and 14 days money back guaranteed available. Plans start at $18/month (billed annually) with month-to-month billing also available.  Personal ($18/month): Includes one domain and access to AI website builder. Business ($39/month): With 3-10 custom domains and up to 10 collaborators.  Agency (custom pricing): For unlimited domains, pages and collaborators. 11. Web.com   Web.com is built for simplicity and speed, ideal when you need to launch a clean, responsive website quickly. It offers a practical drag‑and‑drop interface and a large template library, making it suitable for small business owners or individuals seeking a professional look without the overhead of complex design tools.  Best for: Solo entrepreneurs looking for a fast, affordable online presence with minimal fuss. Best features:  A visual editor:  The Web.com editor offers a straightforward drag‑and‑drop experience, with basic alignment tools and section layouts. It’s simple and accessible, though it lacks the granular grid control, reusable component libraries and design-system styling you'd find in more design-centric platforms. Responsive design:  Every site on Web.com is mobile-responsive by default. Any changes made in the desktop editor auto-adjust for smaller screens, and there’s also a built-in mobile editing mode that allows quick tweaks to the mobile layout. Pricing: Free plan available. Paid plans start at $4.99/month (billed annually), with month-to-month billing also available. Website ($1.99/month): Includes access to the AI-powered website builder, free domain for one year, business email and SSL Certificate . Website + Marketing ($3.99/month): With additional social media and email marketing, Googly My Business listing and an appointment scheduler. Ecommerce ($9.99/month): Includes online store features and marketplace integrations. 12. WordPress WordPress is a flexible, customizable and completely open-source website builder. For graphic designers comfortable working with themes, page builders or a bit of code, it offers control over both content and presentation.  Best for: Experienced designers who want creative control, plugin flexibility and full ownership over their sites. Best features: A visual editor, powered by themes & plugins:  Out of the box, WordPress uses the Gutenberg block editor, which allows drag-and-drop layout building with responsive blocks. For more advanced design workflows, most professionals turn to page builders like Elementor, Bricks or Divi, each offering their own visual editing tools, grid controls, global styles and reusable components.  Responsive design:  Most modern WordPress themes are mobile-responsive by default. Page builders like Elementor and Bricks allow custom breakpoints and per-device editing. Reusable templates & widgets:  With the right setup, designers can create reusable templates, global sections and design systems via their chosen builder. However, this is plugin-dependent and not standardized across the WordPress ecosystem. Creative control with custom CSS & code: Designers can inject CSS, HTML, JavaScript or PHP anywhere—either via theme files or safely within visual builder tools. Native business solutions:  WordPress supports eCommerce, bookings, memberships, multilingual content, gated content and SEO tools, all through plugins.  Pre-designed assets:  Thousands of themes and template kits are available (free and premium). Many include global style settings and are compatible with visual builders. No-code CMS:  WordPress’s content management system is robust. It supports dynamic content, custom post types, fields, taxonomies and content relationships. Client collaboration & handover:  WordPress supports user roles and permissions and staging sites can be created with most managed hosts.  Pricing: Free plan available. Paid plans start at $10/month (billed annually), with m onth-to-month billing also available. Free: Basic features with WordPress.com subdomain. Personal ($4/month): Includes free domain for one year, removes WordPress.com ads and offers email live chat support. Premium ($8/month): Adds monetization tools, premium themes and advanced customization. Business ($25/month): Offers plugin installation, advanced SEO features and the ability to install plugins. Commerce ($45/month): Provides features for online stores, including payment gateways   and premium integrations. Enterprise (starts at $25,000/year): For businesses that require more scalability and data-driven capabilities.  Editor’s note: all pricing and information are current as of 07/26/2025. How to evaluate a website builder for graphic design needs Choosing the right website builder isn’t just about what looks good on the surface, it’s about how well the platform supports your creative process, adapts to your workflow and fits your business model.  For graphic designers, that means looking beyond templates and pricing and digging into how each tool handles design freedom, responsiveness, integrations and scalability. Use the comparison table below to evaluate the platforms featured in this guide, based on what matters most for creative professionals. Website builder Customization flexibility Design software integration Responsiveness Budget & licensing Wix Studio High Figma import Advanced (custom breakpoints, cascading) Free plan available; premium plans for pro use Wix Moderate None Basic (separate mobile editor) Free plan available; tiered pricing GoDaddy Low None Automatic only Affordable; business-focused Duda Moderate None Manual per device Agency pricing; white label available Webflow  High Figma-to-Webflow plugin Advanced  Free plan available; tiered pricing Framer High Figma-to-Framer plugin Advanced  Free plan available; tiered pricing Jimdo Low None Automatic only Budget-friendly; limited features SITE123 Low None Automatic only Very low-cost; limited control Shopify Moderate None Theme-based High-tier eCommerce plans Dorik Moderate None Basic Low-cost for personal sites Web.com Low None Automatic only Entry-level pricing; upsells common WordPress High Third-party plugins Advanced (theme/plugin dependent) Open-source; hosting costs vary Customization flexibility At the heart of every designer’s process is control. Whether it’s adjusting grid spacing, refining typography or building reusable elements, your platform should give you the freedom to shape every detail.  Look for tools that support custom CSS, grid-based layout systems, reusable components and full control over animations and interactivity.  Integration with design software Designers don’t work in a vacuum. They have an entire suite of design tools, including Figma, Illustrator and other creative tools. A builder that integrates directly with your design software can save hours of rework and ensure visual consistency.  Native Figma-to-web flows, in particular, can help maintain spacing, structure and styling from design mockups to live sites. If direct integration isn’t available, consider how easily your designs can be translated into the builder’s system manually. Mobile-responsive control The best responsive website builders offer great design adapts intentionally across devices. So having the ability to control layouts across breakpoints is essential. Platforms that offer custom breakpoints and cascading behavior let you design once, then refine per screen size. Builders that only offer automatic responsiveness may be faster for setup, but they often limit your ability to polish the experience on mobile or tablet. Budget and licensing options Whether you're freelancing or running a studio, budget matters, especially if you’re managing multiple projects or clients. Some builders offer generous free plans or pay-as-you-publish pricing. Others are better suited for agencies, with client billing options or white-label models.  It’s also worth checking if premium features (like custom code or CMS access) are locked behind higher-tier plans. Choose a platform that aligns not just with your creative needs, but also your business model. Explore some of the best website builders: Best website builders for marketing agencies Best website builders for SEO Best website builders for freelancers Best one page website builders Best AI website builders Best resume website builders Best website builders for writers Best website builders for creatives Best website builders for consultants Best booking website builders Best website builders Canada Best mobile website builders Best website builders for coaches Choosing the best website builder for graphic designers At the end of the day, the best website builder is the one that fits your creative process, not the other way around. If you’re a designer who thinks in grids, layers and interactions, you’ll want a platform that gives you the freedom to design with intention, not just fill out a template. That means looking for tools that offer responsive control, reusable design systems and visual precision, so your work feels polished on every screen. That’s where Wix Studio stands out. Built specifically for professionals, it offers a design-first environment with advanced layout tools, responsive control, reusable components and seamless Figma integration.  Of course, depending on your focus, other platforms may suit your workflow too. Shopify is a strong choice for eCommerce-focused designers, Duda is built for multi-client management and WordPress offers unmatched plugin flexibility. But if design precision, scalability and creative freedom are your top priorities, Wix Studio is a platform worth building on. Sign up for Wix Studio  for free and start building fully responsive websites with powerful, professional-grade tools. Best website builders for graphic designers FAQ What is the best website builder for graphic designers? The best website builder depends on your workflow and creative needs. For professional designers who want full control over layout, responsiveness and scalability, Wix Studio stands out with its design-first editor, advanced layout tools and seamless Figma integration.  What do graphic designers use to create websites? Many graphic designers use professional website builders like Wix Studio, Webflow, WordPress (with page builders) or Shopify for eCommerce. These platforms allow designers to implement their visual concepts without having to rely on developers for every change. Which platform is best for graphic designers? Platforms like Wix Studio are purpose-built for designers, offering high-end creative control without a steep learning curve. If you're looking for a balance of flexibility, speed and scalability—especially for client work—Studio is a top choice.  Which website builders offer advanced design tools? Advanced design tools can include grid-based layout systems, custom breakpoints, CSS editing, design system support and Figma-to-web workflows. Wix Studio, WordPress (with visual builders like Elementor) and Duda are among the platforms offering these types of features to varying degrees. Can designers use website builders for client projects? Yes. Many designers and agencies rely on website builders to deliver client work more efficiently. Platforms like Wix Studio and Duda even offer white-label tools, client handoff kits and collaboration features to streamline the design-to-launch process and ensure your clients can manage their site confidently post-launch. What features should a graphic designer look for in a website builder? Look for layout flexibility, responsive control, reusable design components, custom CSS capabilities, a no-code CMS and native business tools. Seamless integration with your design software (like Figma) and features that support accessibility and scalability are also key—especially if you’re working on multiple client sites.

A picture is worth a thousand words—but a great product photo can be worth even more to your bottom line. In this article, we’ll cover essential tips for taking the best product photos. Discover how to start an online store  that captures your brand in the best light. Get inspired by eCommerce website design ideas. Essential equipment for product photography A whopping 83% of surveyed consumers  in the U.S. say that product images are very influential to their purchase decisions, ranking images even higher than product reviews (75%). First thing’s first. To produce quality images, you need to have the right equipment on hand (no matter your type of business ). You don’t necessarily need to whip out a pricey DSLR camera to get started. A few basic equipment will do: A smartphone: The most recent generations of smartphones have excellent photography capabilities. Not only are they equipped with hardware that’ll allow for high-quality, detailed photographs, but newer phones have tons of features to help optimize your images. In order to maximize quality, spend some time getting to know your phone’s features, including manual controls. Alternatively, you can invest in a budget-friendly camera and lenses that help to capture your items in their full glory. A tripod: A tripod ensures your camera is absolutely level, and it can be set up at a precise height and angle so that all of your images are consistent. If you’re buying a tripod for your smartphone, you can spend between $20 and $60 for a decent one . Once you have your camera set up on a tripod, you can use a countdown timer or a remote (if you have one) to snap pictures without accidentally jostling anything. A light source: Lighting is another key element for successful product photos. While natural light works in some circumstances, this type of lighting can change over the course of a session, so it’s not always optimal for capturing pure product photos that require consistency and detail. While you can invest in professional-grade lighting and flashes, to get started, regular lamps can work. If glare and shadows are too harsh, soften light with a diffuser like a white flat sheet, paper, or white garbage bags. Just be sure that any DIY light diffusers are fire-safe. Another great option to create soft lighting: buy or create your own reflector . A sweep: A sweep is a clean, solid backdrop that removes any visual distractions from the background. It eliminates the line between the table and wall and prevents you from accidentally capturing any blemishes in the background that you didn’t notice with your naked eye. A sweep can be made  from a large roll of paper, a piece of posterboard, or a sheet of fabric. You can attach the top of your sweep to a purpose-built frame, the wall, the back of a chair, or the back of a lightbox. A light box (optional): Depending on the size of your products, you may want to place them in a light box (aka a light tent, macro photo studio, or light cube) to ensure they’re positioned optimally between light sources. Light boxes have built-in screens to diffuse light and reduce shadows. There are plenty of online tutorials about how to make low-cost tabletop light boxes, or you can buy one from a camera supply store. Mannequins, stands, or racks (optional): Each of these serve as still, standard props for helping you display items clearly. Use two-sided tape or dabs of glue to hold products in place as needed. Photo editing software: Software programs like Adobe Lightroom and Adobe Photoshop can help to sharpen your images even more. They   give you access to a wide range of effects, filters, and graphics capabilities. That said, you may not need the full spread of editing features for your work. Take advantages of other options—such as Wixel's photo editor —before splurging. Read also: How to start a business , eCommerce website examples How to take high-quality product photos: 10 expert tips Understand the big picture Create a shot list Master your lighting   Play with your angles Choose your background wisely Play with the composition Add accompanying text Be mindful of image file sizes Leverage user-generated content   Tap into other visual tools   01. Understand the big picture Knowing how to shoot a good photo and arming yourself with the necessary tools are essential preliminaries—but there’s another crucial step to take prior to snapping pictures: develop an overarching product photo strategy. Setting standards will help ensure quality and consistency, while thinking through all the potential uses for imagery avoids the need to double back and re-shoot items due to lack of planning. Especially if you hire models or photo production help, an efficiently-mapped schedule for a shoot based on strategic needs is essential to keep costs in control. Questions to address include: How will images embody my brand? There are many ways product photos can communicate your brand’s identity. Consider the feeling you want to evoke with each photo, and which color schemes, backgrounds, or props can help you get there. What are the must-haves for every photo? Your product category and your audience may dictate which types of photos are most important. For example, if you sell athletic shoes to dedicated runners, then you’ll likely want to take closeups of the soles and any removable orthotic insoles (as examples) that runners care about. Developing a consistent shot list for every product builds trust: shoppers know they can count on you to communicate vital information in each photo set. What image standards do I need to pay attention to? While creative expression of brand identity is a top priority, you also want your photos to be versatile enough that you don’t need completely different image sets for every channel and marketing opportunity. Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). 02. Create a shot list With the above considerations in mind, create a shot list. As the name suggests, this is a checklist of all the individual photos you want to take—complete with details on the various angles, arrangement, and settings you want to shoot. Be specific about the intent behind each photo. For example, if you’re photographing handmade pottery, indicate that certain shots are meant to showcase the craftsmanship in the handle of your clay teapot. Consider also the various types of photos you can take: Studio shot: These are the shots that are most often used as the cover photo of an item. They keep the focus squarely on your product. As an example, Sticky Lemon  clearly displays its products against a bare, solid colored background. Lifestyle shot : These show products in real-life settings. As opposed to focusing on product details, these images let customers imagine themselves enjoying the product. They can also help customers gauge the size, fit, and use of the product. This is how Sticky Lemon uses lifestyle shots to show the same product as above in use. Close-up shot: Macro photography  is a technique that captures beautifully detailed close-ups of your product by allowing your lens to focus on objects that are very close to the lens. It’s great for highlighting intricate products. In the example below, Lionheart  shows a crisp closeup of the diamonds on a ring. Group shot: Showcase multiple complementary items. Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. COTA Skin  uses an attractive group shot to generate interest in its skincare bundle. Demonstrative shot: Similar to a lifestyle photo, demonstrative shots show your product in use. However, these are specifically meant to show how to properly use our item. For example, Ultasmile  provides step-by-step instructions on how to apply their whitening strips, complete with photos. 03. Master your lighting No amount of fancy equipment can salvage your images if they’re shot in poor lighting. So, take the time to set up the right shooting area. This can either be a room that has lots of windows, or one spot of your workspace where you can control the lighting easily. Note that there are two main types of lighting that you can use: Soft lighting: Soft lighting creates a delicate, halo-like effect that illuminates the object from all angles. This method will shine light on all the details of the product and eliminate any harsh shadows that can obscure details and edges of the product. This is especially important when photographing three dimensional objects. Hard lighting: Hard lighting adds more contrast between the light and the shadows. In hard light, shadows have harder edges and greater definition. This method is great for adding drama to your photograph and in certain instances can be useful for taking active product photos. Soft lighting is the more commonly used type of product photography lighting. This, as mentioned earlier can be achieved through DIY diffusers, reflectors, or a light box. If you’re using natural lighting, place your product close to the window for softer lighting. Turn off all artificial lighting within your room to avoid competing shadows and coloring. 04. Play with your angles When it comes to photographing your products, getting just the right angle may have huge implications on how the item will be perceived by the shopper. You’ll additionally want to show your products at various angles to compensate for the fact that shoppers can’t observe your physical products themselves. Double Oak Tack , which sells high-end used saddles, takes care to show their saddles at every angle: front, side, back, birds-eye, wide, and close up. 05. Choose your background wisely It goes without saying that you want to pick a background that enhances—and doesn’t detract from—the product itself.   A safe bet is to capture your photos against a clean, white background. But some products pop out more against a dark background or help to enhance your branding.   If your brand is playful, you may opt to use plenty of bright colors. If you’re going for retro glamor, you may choose black and white or sepia tones instead.   The color of your background can evoke various emotions, tying into the principles of color psychology , so try to think about your target audience too. The right background has the power to make your products look expensive—while the wrong one can make them look tacky. Alternatively, some photos will shine against a background that’s more dynamic. For example, Bimber Distillery  showcases its whiskey in front of oak barrels. This warms up the overall photo—but since the background is blurred and darkened, the eye still gravitates towards the product first. 06. Play with the composition Composition is the placement or arrangement of visual elements in such a way that they complement each other. If you are photographing multiple items together, rearrange them as many times as you can to find the best fit. Sometimes within this process, you might realize that it would be better to photograph your items separately, or vice versa. Consider using props or decorative materials to enhance product qualities or even brand values. Green plants can liven up your food product photo and make your item feel fresh. Or, if you sell sustainably-made soaps, displaying your products with plants in the background on a wood soap dish can show how your brand is aligned with the natural world. If you’re selling products that are small or won’t stand up, use your props to support the product. For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. While you can try to minimize the impact this has on your look, you can also lean into it and let the stand add an element of excitement to your product photos. 07. Add accompanying text Once you have your images, you can now safely upload them to your online store. Adding an interesting product description is just as important as the image itself. While it might seem obvious to you, describing your product down to the dimensions, material, and weight is crucial in the purchasing process of your shoppers. Adding text can also help reduce returns and complaints. Keep your text short and to the point. Don’t overcrowd your product pages with unnecessary information that will draw away from the product. If you need some inspiration, look to big companies with a similar look and feel to your store and see how they lay out their product page. Don’t forget to add alt text to all your images. Since Google can’t actually see what your image is all about, you need to explain what the image is by adding alt text. This should be a 2-3 word description of the product. It’s a good idea to use optimized SEO-focused keywords when writing your alt text so that your site will show up on search engines. 08. Be mindful of image file sizes The load speed of your product pages is crucial for both the user experience and eCommerce SEO . And one of the common culprits of slow load times are large file sizes. For this reason, you’ll want to resize your images prior to uploading them on your site. It’s possible that the max width of images on your site is 800 px, but all of your images are twice that size. Try reducing your image to fit the width of your screen (or in developer speak, your “image container” size). You can find what that width is by right clicking on any product image of your site, clicking “Inspect,” and viewing dimensions in the “Styles” panel. Use your editing software, an image resizer or tools like Wix’s built-in image editor. Compressing your images can further help to crunch the file size down. Use free tools like TinyJPG , which aims to reduce your file size without sacrificing quality. 09. Leverage user-generated content Customers want to see themselves represented by the brands they buy, and increasingly, that means selecting models that reflect diverse audiences. Better yet, consider how you can incorporate user-generated content (UGC) on your site, not just on social media. Not only will your products be showcased in a variety of real-life settings, but you’ll demonstrate your commitment to prioritizing customers’ happiness. If those reasons aren’t enough, 80% of surveyed consumers  say that they use UGC to make purchase decisions—suggesting that UGC is 6.6x more impactful than branded content. In the example below, TripleRComposites  draws attention to a customer’s Instagram handle, rewarding the customer with free promotion while showing their automotive styling parts in action. 10. Tap into other visual tools Still photos have their advantages: they’re easy for shoppers to use and don’t need a lot of internet bandwidth. But as new visual tools emerge, your photo strategy should adapt and complement new offerings. Videos, for one, allow you to incorporate sound and motion into the online shopping experience. From how-to demonstrations to livestream shopping events, videos can help to further convert more shoppers and appeal to buyers with various preferences. Capture both video and photos during catalog shoots, and grab visuals that can be repurposed for multiple channels. Consider also emerging tech like augmented reality. More than 100 million consumers are already shopping with AR, according to Snapchat , which reports 94% higher conversion rates from AR-driven shopping experiences. Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. Discover other eCommerce tech trends that are reshaping the industry. Craft a photo strategy that clicks Ecommerce (see our guide on what is eCommerce ) product photos have a significant impact on consumers’ purchase decisions, but they don’t need to put a significant dent in your budget. With a careful strategy and a few key equipment purchases, you can build a library of effective photos that convey key product information, build brand identity and earn sales.

Bring your inspiration to life with a Wix website →   Website design has come a long way since the dawn of the internet. With the development of technology, the use of tools like a drag and drop website builder , AI and the online opportunities that follow, a wave of innovative websites set the new standard for what best web design means. To celebrate the spirit of this burgeoning creativity, we worked with Dafna Rabin, Wix's template design team lead, to compile a list of the best websites to inspire your next creative move. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best website designs Looking for fresh ideas to make your website stand out? This post rounds up the best Wix websites , featuring a mix of bold layouts, clean minimalism, standout portfolios and innovative eCommerce sites. Whether you’re building a personal project or launching a new brand, these examples offer plenty of creative direction to inspire your design. We break down what makes these designs work—from smooth navigation and fast load times to engaging visuals and mobile-friendly layouts—giving you practical tips to apply to your own website. Get inspired by eCommerce website design ideas. How we chose these website designs What we looked for Why it matters Visual appeal Strong visuals make a memorable first impression Easy, intuitive UX Visitors should know exactly where to go and what to do Originality Fresh layouts and ideas help websites stand out Brand personality The design reflects the voice and vibe of the brand 24 best website designs From business websites to personal blogs, these sites stand out for their creativity, masterful use of the best web design features and effective user experience. Going through our curated list of inspiration website design examples, we’ll point out one winning Wix feature for each of these amazing website designs—this way, you can accumulate web design inspiration and learn how to make a website of your own while designing with intentionality. Tip: Not sure where to start with your web inspiration? Check out this list of Wix's best website design templates . OK Drugs Sonja Van Duelman Yantra Noah Demeuldre HERoines Daniel Aristizabal Shinyoung Kim BlinkMyBrain Isshī Cami Ferreol Jennifer Xiao Ellen Von Wiegand Meppity Tach Clothing Wit180 Fei Luo Mariela Mezquita The Robin Collective Sharon Radisch  CuppaPug Color Drunk Forge To Table Georgia Heins Lindsey Brooke Design 01. OK Drugs: best use of asymmetry Exciting visuals? Check. Edible typography? Check. Spunky color scheme? Check. Cute iconography? Check. Vibrant graphics? Check. There are so many reasons OK Drugs made the cut for best websites and web design inspiration, but its use of asymmetry really cinched the decision. One of the principles of design is to create balance within a composition. While many of the best website designs tend to achieve this using symmetrical layouts, OK Drugs approaches balance in an asymmetrical fashion. The collaged layout honors the brand's unconventionality and the bounty of white space prevents the site from overwhelming its chill-seeking guests. Love this design? Build your own version using this Wix template: Template name: Start from scratch website template Editor’s note:  This site was built using a blank template, perfect for creators who want full design freedom and total control over every detail. Starting from scratch lets you craft a completely custom layout, choose every color and element and bring your unique vision to life without any preset constraints. 02. Sonja van Duelmen: best one-page website Incorporating animation, galleries, use of multimedia and a playful use of typography and fonts, Sonja van Duelmen 's one-page website is a delight to scroll through. She mixes layouts without disorienting the user, demonstrating her prowess as a designer and at designing with perspective in mind. Using one of her designs as a cover image, Sonja developed the website header to mimic a magazine cover. Her website title sits boldly in the center of the page and aligns with a curve in the cover image. On the right-hand side, anchor points function as a table of contents. Dafna appreciates the use of Wix's Strips and Columns , tools that enable users to create responsive, full-width elements. "It’s very interesting and dynamic and different and experimental," she says. "The creator explored different options, layouts, features and ways of using typography. It’s not repetitive." Love this design? Build your own version using this Wix template: Template name: Artist website template Expert tip: Check out our one page website builder if you wish to create your own one page website. Learn more: About Us page About Us page tips 03. Yantra: best restaurant website Unlike many restaurant websites , Yantra 's focuses on the atmosphere and eliciting emotion instead of its food. The homepage features a full-bleed gallery of stunning images of the restaurant's interior, which promises a new feast for the eyes around every corner. We love that the online menu features a tab for each section of the menu (since scrolling through the extensive menu would've otherwise been quite overwhelming) and how human-centered design wins the day. Also, the site builder used the Wix Gift Card feature so that regulars can easily gift e-vouchers to their loved ones. Learn more: Why is web design important? Love this design? Build your own version using this Wix template: Template name: Boutique hotel design studio website template 04. Noah Demeuldre: best use of video As an art director who has worked on commercials, film, music videos and TV, it's no surprise that Noah Demeuldre made the cut for best websites with his use of video. The one-page website is constantly in motion. Demeuldre's clips fill the screen, and the reveal scroll effect he applies to each one ensures that a visitor's experience moving through the video portfolio is as captivating as his work. Tip: If you're great at making videos but not so great at building websites, check out these video website templates that can be used with the Wix website builder. Love this design? Build your own version using this Wix template: Template name: 3D designer website template 05. HERoines: best nonprofit website We chose HERoines as the best web design example in the nonprofit website category, because of its effectiveness as a branding asset. The feminine color scheme and empowering imagery creates a cohesive brand image for the organization. This good looking site uses testimonials, a strong message statement and clear CTAs to draw in new members and encourage donations. Being able to incorporate your design and your conversion rate optimization efforts makes for a healthy and successful website. Love this design? Build your own version using this Wix template: Template name: Brand book website template 06. Daniel Aristizabal: best graphic design website The second you arrive at Daniel Aristizabal 's graphic design website , you’ve got to admit: this guy’s got skill and he's got a good-looking website. We love that he utilized such a wide range of Wix tools—such as VideoBox, Hover Box and Wix website animations —to create a highly interactive experience for visitors. Most importantly, Aristizable decided to create a portfolio to showcase his latest projects, deploy storytelling and capture leads. An organized full-page layout gives us an overview of his work, and buttons placed at each of the four corners invite visitors to connect by providing a contact page and links to his Instagram and Behance profiles. Love this design? Build your own version using this Wix template: Template name: Gallery layout website template 07. Shinyoung Kim: best use of typography Shinyoung Kim ’s use of typography enhances what can already be considered an outstanding and good-looking site. She strategically uses several different fonts that complement one another: a loopy font for her signature, a rounded font for her subheading and a more classic serif font for menu text. Kim reserves a fourth clean and legible font for the site copy. This ensures a comfortable reading experience for everyone. Love this design? Build your own version using this Wix template: Template name: Illustrator website template 08. BlinkMyBrain: best favicon Charming visitors and sealing its brand identity, BlinkMyBrain 's favicon is a prominent detail that qualifies it for our best websites list. A favicon is a small image that appears in the website's tab next to its title so that a user can easily find it, even if they keep dozens open at all times. BlinkMyBrain's favicon is a cutout of a still from the animation director's clips: an elderly man flexing and wearing an astronaut helmet. Love this design? Build your own version using this Wix template: Template name: Filmmaker website template 09. Isshī: best parallax scrolling The three-dimensional qualities of parallax scrolling makes viewers feel as if they are discovering hidden content, providing an engaging experience from start to finish. Isshī 's unconventional use of the effect is particularly alluring. The site features floating graphics that serve as a backdrop to Isshī's logo, creating an "Alice in Wonderland" effect. “I want people to feel like they're being sucked in...I want it to feel like a video game,” said Isshī's founder, Rolly Robínson, in an interview with us . Rolly utilized Wix's out-of-the-box animations to further create an immersive, ethereal experience. Love this design? Build your own version using this Wix template: Template name: Jewlery store website template 10. Cami Ferreol: best website footer Don't overlook the footer just because it's the last thing people see on a website. Cami Ferreol proves just how strong an impression a great website footer design can make. Signing off with a postcard-like design, the creative strategist thanks website visitors, leaving her contact details and a recommended music playlist. Finally, Ferreol stamps the end of her site with a headshot and logo, earning her major points for personal branding. Love this design? Build your own version using this Wix template: Template name: Artist website template 11. Jennifer Xiao: best Gen Z design If we could only use one word to describe Jennifer Xiao 's site, it would be playful. And yet, the site's playfulness doesn't give you reason to take Jennifer less seriously. Rather, it demonstrates her capacity to connect with Gen Zers, who value authenticity. The illustrator's animated logo sits squarely in the middle of six icons that visitors can click through to explore. This illustrator website 's combination of rounded font and a clean white background creates an inviting atmosphere, while giving Jennifer's artwork the spotlight. Love this design? Build your own version using this Wix template: Template name: Illustrator website template 12. Ellen Von Wiegand: best lightbox Even the best websites need a well-designed lightbox, and Ellen Von Wiegand 's artist website provides a wonderful example of an amazing website design. Because the lightbox design is consistent with the rest of the website, it doesn't bother visitors when it pops on-screen. Featuring a discount and the promise of exclusive offers, the form incentivizes the reader to enter their email address before they hit the exit button. Love this design? Build your own version using this Wix template: Template name: Photographer website template "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix 13. Meppity: best use of movement Using animation on a website can be tricky territory. As we can see from artist Anya Butler's website , implementing animation in small doses can create a visual flow for visitors that’s dynamic and engaging. From the jittery text to the hover animations, the moving elements aren't just fun to look at—they also guide a guest's interactions on the site. Love this design? Build your own version using this Wix template: Template name: Photographer portfolio website template 14. Tach Clothing: best online store We chose Tach Clothing for our best online store because they prove how a beautiful website design can facilitate an ideal shopping experience for users, while still be a perfect example of inspirational web design. The minimalist design allows the fantastic photography to shine and makes navigation simple. The fact that a second product photo shows when a user hovers over an item makes for a pleasant and convenient shopping experience. Love this design? Build your own version using this Wix template: Template name: Accessories store website template 15. Wit180: best website background The best website backgrounds set the perfect tone for the rest of the site’s design. In Wit180 ’s case, that tone is exciting, yet tasteful and out of the ordinary, providing an ideal setting for Graphic Designer Tim's online portfolio. The bright textured design complements the large, brown cardboard box that visitors see as soon as they land on the homepage. It brings excitement to an otherwise ordinary-looking object, which is there to emphasize Tim's passion in branding. Love this design? Build your own version using this Wix template: Template name: Design studio website template 16. Fei Luo: best photography website When your photographs are this good, there’s no better way to show them off than with a full screen slideshow. Shanghai-based photographer Fei Luo does just that, putting her best works front and center on the homepage of her photography website . This helps to draw attention and demonstrate her skills and style right off the bat. Love this design? Build your own version using this Wix template: Template name: Landscape photography website template 17. Mariela Mezquita: best contact page Mariela Mezquita 's contact us page is just as sweet as the rest of her website. The round corners on the input fields, playful typography and cheeky tone create an approachable vibe that welcomes in strangers. “I really love the use of movement with the GIF and the use of color in the fields," said Dafna. "It makes it look like a game.” Whereas experts would typically encourage you to limit web forms to only ask for the bare minimum, the fact that Mezquita has eight fields in her contact form shows her interest in getting to know all her potential customers. The non-mandatory pronoun field is especially thoughtful, as it shows she wants to make all her customers comfortable. Love this design? Build your own version using this Wix template: Template name: Graphic design website template 18. The Robin Collective: best website color scheme Web design trends come and go, and this year we’re seeing extremes in both minimalist and maximalist directions. The Robin Collective perfects the latter, earning its place among the best websites with this spunky color scheme . Capturing the attention of visitors with a sunshine-yellow background above the fold and bursts of pink and blue throughout, The Robin Collective demonstrates how an effective color scheme can draw people in and immediately set the tone. Not everyone can pull off such a daring design but The Robin Collective's use of color proves its status as an out-of-the-box agency. Love this design? Build your own version using this Wix template: Template name: Creative agency website template 19. Sharon Radisch: best homepage design Sharon Radisch 's chic homepage design  shows how much of an impact a site designer can make with a simple layout. Colorful, abstract photos dominate the page in a grid-like pattern. At the bottom of the page, you'll find a bright yellow strip of text introducing the artist behind the site. When making a homepage , having a mix of dynamic, high-resolution photos is vital to telling a memorable story. Love this design? Build your own version using this Wix template: Template name: Fashion photographer website template 20. CuppaPug: best themed experience CuppaPug  is a one-of-a-kind café in London that combines two of life’s greatest joys: coffee and pugs. The website is an extension of the café itself, creating an online experience that feels just as fun and welcoming as cuddling with the resident pugs. The design is playful and inviting, with pug-centric animations and a warm color palette. Love this design? Build your own version using this Wix template: Template name: Minimal layout website template 21. Color Drunk: best use of bold design Color Drunk’s website  is a vibrant reflection of the brand’s fearless approach to interior design. The bold color palette, dynamic project galleries and playful animations create a visually striking experience that immediately grabs attention. The site’s intuitive navigation and thoughtful layout make it easy to explore the studio’s work, while the bold typography reinforces its creative identity. It’s a perfect example of how bold design can communicate personality and expertise. Love this design? Build your own version using this Wix template: Template name:   One page layout website template 22. Forge To Table: best craftsmanship showcase Forge to Table’s website  is a sleek and modern showcase of its handcrafted knives. The minimalist design emphasizes high-resolution product images, allowing the craftsmanship to take center stage. Detailed storytelling about the knife-making process adds depth, while the intuitive shop layout ensures a seamless browsing and purchasing experience. The site’s clean aesthetic and focus on quality mirror the precision and artistry of the brand’s products. Love this design? Build your own version using this Wix template: Template name: Backpack store website template 23. Georgia Heins: best minimalist website design Georgia Heins’ website is a masterclass in minimalist design, proving that less can truly be more. The clean, spacious layout allows her creative work to take center stage, with high-resolution visuals and subtle animations adding a polished touch. The monochromatic color palette and simple typography create a calming, sophisticated atmosphere, while the intuitive navigation ensures a seamless browsing experience. This site is a perfect example of how minimalism can amplify creativity and leave a lasting impression. Love this design? Build your own version using this Wix template: Template name: Fitness trainer website template 24. Lindsey Brooke Design: best use of neutral tones Lindsey Brooke Design’s website  is a study in understated elegance. The neutral color palette, paired with clean typography and spacious layouts, creates a calming and sophisticated atmosphere. Stunning project galleries showcase the brand’s timeless aesthetic, while the intuitive navigation ensures a seamless user experience. The site’s design perfectly reflects the studio’s focus on creating curated, livable spaces that exude warmth and style. Love this design? Build your own version using this Wix template: Template name: Interior design firm website template For more web design inspiration, check out these top actor websites . Subscribe to the Wix blog  for a weekly dose of fresh web design content and updates. What defines a best website vs a bad one? Now that you’re inspired by the best web design out there, we've put together some of the factors that got them on our list, with the goal of helping you get started with your own good looking website. A strong brand identity Your website should reflect your brand's personality and values. This means using consistent colors, fonts and imagery throughout your site. This is true regardless of whether you build a personal or business website. Make sure your website is easy to use Visitors should be able to find what they're looking for quickly and easily. Use clear navigation and simple layouts and avoid long, rambling text blocks or unfocused navigation. Amazing website designs mean nothing if users can't navigate your site well. In fact, 60% of consumers abandon purchases due to poor user experience on websites , with poor navigation or layout being one of the top reasons. Use high-quality images and videos Visual content is a great way to capture attention and engage visitors. Make sure your images and videos are high-resolution and relevant to your content as this quality really defines our round up of good looking websites. Use whitespace effectively Whitespace can help to make your website look more organized and inviting. So don't be afraid to leave some space around your content. You can also use a dark mode option for visitors who prefer a more minimalist look. Use mobile-friendly design Your website should look good on all devices, from desktop computers to smartphones. Optimize for mobile or lead with responsive design so that your site will automatically adjust to the size of the screen it's being viewed on. Get creating your site via responsive AI with Wix Studio . Again no matter how amazing your website designs are, if your site is not mobile-friendly, users won't have a good experience. Keep your website up-to-date and create engaging content Make sure your website is always updated, content and design wise, to keep visitors coming back. Good web design examples do just this. Learn more: What is web design? Where to find web design inspiration for your site "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design."- Anna Suntsov, blog and social design team lead at Wix There are many places to find website design inspiration, both online and offline. Here are a few ideas. Online web design inspiration Website design galleries: There are many websites that showcase beautiful and inspiring website designs. You can also look for specific lists of websites in your chosen niche. For example, if you're opening a store online, you can explore these eCommerce website examples. Social media: Social media platforms like Pinterest, Instagram and Twitter are great for finding website design inspiration. You can search for specific keywords or follow designers and studios that you admire. Web design blogs: Many web design blogs regularly publish articles and tutorials with inspiring website designs. Offline web design inspiration Books and magazines: There are many books and magazines that focus on web design and inspiration. Museums and galleries: Museums and galleries can be a great source of inspiration for website design. Look for exhibits that feature typography, photography or other forms of visual art. Nature: Getting outdoors can actually help you design your website, too. Look for patterns, textures and colors in the natural world that you can incorporate into your designs. Wix website examples for the best web design inspiration Draw web design inspiration for your own site from these Wix website examples . Whether you create your site from templates, or scratch, there are Wix web design inspiration examples here for everyone. Wix Studio website examples for amazing website designs Turn your web design inspiration into fuel with these website examples from Wix Studio —the platform built for agencies and professionals. Wix templates for the best web design With over 800+ professionally designed website templates  to choose from, the Wix template bank is a great place to draw web design inspiration from. Dribble As a platform where designers showcase their creative work, Dribble serves as a community for sharing and discovering design inspiration, showcasing portfolios and fostering collaboration within the design industry. Behance As an online platform for creative professionals to showcase and discover artistic work, Behance enables designers, artists and creators to present their portfolios, connect with peers, and find web design inspiration. Top tips for website design Creating an effective website starts with these tips: Keep it clean and organized : Use a simple layout with minimal distractions to help users find what they need quickly. A clear, clutter-free design makes navigation easier and improves the experience. Make it mobile-friendly : Ensure your site looks and works perfectly on any device, whether it’s a desktop or a smartphone. Create a seamless experience for every user. Ensure fast load times : Speed matters. Compress images, optimize your code and use caching to make sure your site loads in seconds and keeps visitors engaged. Use high-quality visuals : Professional images and graphics create a polished, trustworthy and visually appealing site that leaves a strong impression. Make it interactive : Add engaging features like slideshows or dynamic menus to captivate users and encourage them to explore. Focus on a few key elements to avoid overwhelming your audience and make their experience enjoyable. Add clear calls-to-action : Guide your users with standout buttons or links that show them what to do next—whether it’s making a purchase, booking a demo or filling out a form. Place CTAs strategically to create a natural, user-friendly flow. Maintain consistency. Your tone, style and user interface elements shouldn’t vary from page to page. A consistent design builds trust and professionalism, helping visitors feel confident about your business. Integrate with social media : Make it simple for visitors to follow your social channels by integrating them into your website. This strengthens your omnichannel marketing strategy and keeps users connected with your brand across multiple platforms. Best websites inspiration and design FAQ What are some tips for finding the best websites? When you are searching for the best websites, be specific in your search terms. The more specific you are, the more likely you are to find websites that are relevant to your interests. You can also use multiple search engines to help you find a wider variety of websites. Also, don't be afraid to try out different websites to see which ones you like the best. What are the criteria for a website to be considered the best? There are numerous factors that contribute to a website being considered the best, including: Popularity: The number of visitors a website receives is a good indication of its popularity. Reputation: The website's reputation is another important factor. A website with a good reputation is one that is trusted by its users. Content: The quality of the website's content is also important. A website with great content will be more likely to attract and retain users. Design: Your website's design should be visually appealing and easy to use. Functionality: The website should be functional and meet the needs of its users. What makes a beautiful or best website design? Beautiful website design is somewhat subjective, but there are some important components to keep in mind: Clear and concise design: The websites are easy to understand and navigate. High-quality images and videos: The websites use high-quality images and videos to engage visitors. Consistent design: The websites use a consistent design throughout, creating a sense of visual harmony. Responsive design: The websites look good and function properly on all devices, including desktops, laptops, tablets and smartphones. How do I make my website look professional? There are many free and paid templates available that can help you create a professional-looking website. On top of that, content is crucial: make sure to proofread your content carefully and keep it up-to-date. Typos and grammatical errors don’t look good, and stale content can make your website look outdated. Which brands have the best websites? There are many brands with great websites and you don't necessarily have to be a huge brand to have a good website. Dopple Press , for example have an amazingly creative website for a smaller brand. At the same time, larger brands such as Patagonia, Apple and Sony all have websites that represent not only the best of website design but their own vision and products too. What do all good looking websites have in common? Generally, good-looking websites have a clean and intuitive design, high-quality visuals, consistent typography, easy navigation, fast loading speeds, well-organized content, cohesive color schemes, user-friendly interfaces and are optimized for mobile devices. They balance best web design principles and practices with great UX. What defines amazing website designs? Amazing website designs are defined by their aesthetic appeal, intuitive navigation and seamless user experience. They feature a clean, mobile-friendly layout, high-quality visuals and consistent branding. Effective use of color, typography and white space are a must.

Turn your ideas into sales and start selling with Wix eCommerce →   SEO is a crucial part of any eCommerce marketing  strategy. It’s one of the most cost-effective ways to increase visibility around your brand. Crack open this guide for tips on how to master eCommerce SEO and  drive traffic to your online store . It's hard to overstate the importance of search engine optimization (SEO). After all, you can't make sales if you don't get any traffic to your site. And, well, traffic doesn't exactly fall from the sky. Fun fact: all Wix sites are backed by a solid infrastructure that's built with SEO in mind. Get started with Wix eCommerce  today. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What is eCommerce SEO, exactly? Ecommerce SEO is the process of optimizing each page of your eCommerce website so that it gets discovered, indexed, and ranked by search engines like Google. Billions of new pages and sites are published every day, so it’s in your best interest to make your pages easier to find and rank by following SEO best practices when it comes to your e commerce efforts. Get inspired by eCommerce website design ideas. Why is eCommerce SEO important? More than three-quarters of consumers ( 78% ) say that they’ve spent more time researching products or brands online than in stores. Search engines are largely to thank for this, with more than 8.8 billion searches occurring in a given day, according to Internet Live Stats . This means that there’s a lot of potential money to be made. Your buyers could be googling anything from “how to treat damaged hair” to “car replacement parts.” By optimizing each page of your site—from your homepage to your product pages—for SEO, you give yourself a higher chance of ranking for these terms. Did you know: the first five organic results account for 67.6% of all clicks on the first page (source: Zero Limit Web ) If that’s not convincing enough, consider this: while SEO is a long-term play (read: you won’t see results overnight), it doesn’t require money to see ongoing results. Unlike ads, it’s free to start, and it’s essentially the gift that keeps on giving. Top benefits of eCommerce SEO Naturally attract buyers to your online store Receive ongoing traffic from a free, “always on” channel Reach people at various stages of the buyer journey Build your brand authority around key topics Educate and/or build trust with potential customers through content The 5 core ingredients of a strong eCommerce SEO strategy Perform eCommerce keyword research On-page SEO for eCommerce websites   Off-page SEO for eCommerce websites   Optimize eCommerce site architecture   Fix technical issues on eCommerce websites   01. Perform eCommerce keyword research Keywords are the literal terms or phrases that people enter into a search bar to find the content that they’re looking for online. Practically speaking, they’re the words that you’ll want to weave into your content to help people and search bots understand what your page is about. The biggest mistake sellers make at this stage is neglecting to do proper, thorough keyword research  or making assumptions about search intent. Let’s take the keyword “books” as an example. This is a rather broad term that could attract anyone from a person looking to buy a book, to someone looking to publish his or her own book. Keyword research also tells us that, though “books” gets over 300 thousand searches in a month, it's highly competitive and has 17.2 billion results.   So, if you're a merchant who sells books, you’ll want to target a more specific keyword—one that attracts people with a clear intent to buy (aka commercial intent). Think: "cookbook for beginners" or "best vegan cookbooks.” The exact keywords you target will depend on the type of page that you're optimizing (e.g., are you optimizing a product page, category page, or blog?) and your target audience. As you perform keyword research, here are several things to keep in mind: Search volume : While broad keywords typically have higher search volumes (e.g., “shoes”), long-tail keywords  (e.g., “blue suede shoes for women”) tend to signify higher commercial intent. Weigh the pros and cons of both when crafting your keyword list. Competition : Be mindful of keywords with high competition. A high-volume word like "cookbook" may be very difficult to rank for, especially if you're just getting started with SEO. It's usually not realistic to shoot for hyper-competitive keywords like these. Relevance : Check that the keywords you’re planning to target are terms that your buyers actually use. A good initial step to take is to scan the first page of results for your keyword and see how closely those results match your content. Do they touch on similar topics or products as your page? Do you see a lot of your competitors on the SERP? Or, are many results irrelevant to your business? Search intent : Think about the purpose of the page you’re trying to rank. Product pages should target keywords that appeal to users with a higher intent to purchase (e.g., "blue Nike sneakers"). Alternatively, if you're optimizing a blog, you'll probably want to target keywords with an informational intent (e.g., "best sneakers for running"). Unbranded vs. branded: While you'll want to rank for unbranded terms (search terms that don’t contain your brand name), it's important to track branded terms that you rank for as well, especially as your business grows. Some customers may be searching things like "[Your brand] support" or "[Your brand] vs. [your competitor]." When it comes to discovering new terms, here are some tools and strategies that can help: Amazon : Naturally, the best place to start is where many people actually search for products. Simply typing in a product category in Amazon’s search bar will immediately give you dozens of keyword ideas. For example, typing in “jean jacket” brings up keywords like “jean jacket with hoodie” or “jean jacket for women." Jot these terms down in a spreadsheet so you can do further research into them later. Google search : Google SERPs can expand far beyond eCommerce queries, but typing product terms like “denim jacket” produces some great suggestions (e.g., “denim jacket under $500"). Scanning the “People Also Ask” and “Popular Products” sections can inspire additional ideas. Google Trends : This free tool lets you compare keyword popularity over a specific time and geographic location. Easily see if a keyword is gaining or losing interest over time, and discover related queries. Google Keyword Planner : Another free tool by Google, Keyword Planner shows monthly search volume around key terms and phrases. Note: this tool is intended for folks looking to advertise on Google, so some metrics won’t be as relevant to your research. Still, Keyword Planner is good for getting the ideas flowing. Competitor sites: Your competitors may have already done the eCommerce SEO research you’re looking to do right now. Click on their product pages and see what words they consistently use throughout the title, URL, and description. Right-click on those pages and hit "View Page Source" (or use a browser extension like MozBar ) to view title tags and meta descriptions. SEO keyword research tools : Paid services like Semrush  and Ahrefs  can help you get even more granular in your research. Built specifically to help marketers improve their SEO, these platforms provide metrics like monthly volume, keyword difficulty, and more. You can additionally perform competitive research and track which keywords you already rank for, and how your rankings fluctuate over time. 02. On-page SEO for eCommerce websites As you publish or update pages according to your target keywords, you’ll want to be mindful of on-page SEO practices. On-page SEO involves optimizing elements of your eCommerce website to help it rank higher on search engines. Note that every page on your site needs to be individually optimized. While this may sound daunting, remember that SEO is an ongoing process that can (and should) be tackled over time, not just when building an eCommerce website . Start by optimizing your most important or highest-converting pages. As you do so, make sure to heed these tips: Create URLs with SEO in mind : Include your primary keyword in the URL itself. To get the most out of your URLs, you should keep them as clean and succinct as possible. Avoid unnecessary subpages and filler words like "and" or "of.” Don’t cram multiple keywords into your URL either. An example of a bad URL: www.amazingstore.com/categories/jackets/denim-jacket-cheap-hoodie-buy An example of a great URL: www.amazingstore.com/jackets/denim-jacket Optimize your page titles: Include your target keyword in your page’s main title (H1). Google sometimes displays your H1 content as the title of your search listing, so you’ll want to keep it compelling for human readers. For product and category pages, it’s generally helpful to follow a specific formula for your titles to ensure consistency. For example, you could use a formula like this: Brand + Model Name + Model Number + Top Differentiator + Product Type. An example of a strong H1 for a product page: Men’s Any-Weather Waterproof Denim Jacket Create rich, relevant product descriptions : High-quality product descriptions help to convert buyers, reduce returns, and—from an SEO perspective—give Google the information it needs to rank your pages. Avoid skimping out on your descriptions or copying-and-pasting ones from another page. Google also balks at duplicate or “thin” content. Optimize title tags and meta descriptions : The metadata of your page helps to inform what appears on SERPs. The title tag, for example, may appear as the blue heading that users see when they’re browsing a Google results page. The meta description, in turn, may inform the copy underneath the heading. Here’s an example of how the title tag and meta description appear on an organic listing for Wix eCommerce. Make sure to include your main keyword in the title tag, ideally near the front. Your title tag should be 50-65 characters long to avoid getting cropped, while meta descriptions should be 155 characters or less. Wix eCommerce users can take advantage of the SEO Patterns  tool that simplifies the process of optimizing metadata for a large number of product pages. Instead of editing them one by one, use variables  to automate the metadata and keep each page optimized. Use high-quality images : It goes without saying that beautiful, high-quality product photos can keep guests on your site longer and increase the chances of making a sale. Google also assesses your visitors’ time on page—the longer they stay, the higher your page will likely rank. Optimize alt text and image file names : Search engines rely on alt text and image file names to properly “read” your images. Towards that end, make sure that your file name describes your photos in a few words. Similarly, your alt text should provide more context around your images. Alt tags are an important accessibility tool for visually impaired users who rely on screen readers, so avoid needlessly stuffing your tags with keywords. Focus on providing clear descriptions of your images. Example of a bad image name: IMG12490137.jpg Example of a good image name: denim-jacket.jpg Example of bad alt text: men's jean denim jacket bomber blazer coat Example of good alt text: Male model wearing YourBrand's denim jacket Establish good internal links : Internal links are links that point from one page on your website to another page on your website. They help people and search engines easily find other content that’s related to the page that they’re on. Adding a “related products” section to your product pages is a good place to start. You'll also want to link to important product and category pages from your site menu. If you have a blog, link to your product pages from your articles (and vice versa). Be particularly selective of the anchor text that you use when linking (e.g., use the anchor text "denim jacket" instead of "shop now.") Add schema markup to your product pages  - Schema markup refers to a piece of HTML code that you can add to a page to inform how Google displays certain information on its SERP. For instance, it can help you to display prices, product reviews and more directly from the SERP . If you created your site with Wix eCommerce, Wix simplifies this step by automatically adding schema markup to your store pages. If you aren’t using Wix, you can add schema markups with Google’s Structured Data Markup Helper . 03. Off-page SEO for eCommerce websites Off-page SEO includes steps you take outside of your website to improve your rankings. The most common off-page SEO tactic is link building, which is when you get other sites to link back to your site. Google sees backlinks as “votes” for your website, or evidence that other people find your content valuable. With that said, not all links are created equal. Search engines will give more weight to links from high-quality, authoritative sources. Meanwhile, “toxic” backlinks—those that come from low-quality sites or were acquired through black hat tactics—may harm your rankings. To earn links the proper way, focus on creating high-quality, shareable content. The best links are natural ones that are earned through honest work. To widen the reach of your content, focus on PR efforts, marketing collaborations, and influencer campaigns that naturally generate links to your site. Social media is another powerful channel for multiple reasons. Search engines include some social media posts within SERPs, and social media can help build attention around your store. Though social media does not have a direct impact on SEO, several studies  show a correlation between social shares and ranking. On your website, make sure to add social media buttons on all of your product pages and encourage people to share your store, products, and/or blog posts. 04. Optimize eCommerce site architecture Having a clearly structured site isn’t just essential for a good shopping experience. It’s also essential for SEO. There are three important things to keep in mind when planning your eCommerce site architecture: No product page should be more than two to three clicks away from your homepage You should have a clear hierarchy between pages Keep your structure simple so that you can more easily add and organize pages in the future For eCommerce, in order to simplify your site, you should categorize pages as either products or product categories. If you have a large store with lots of products, consider adding one tier of subcategories as well. Create a clear site hierarchy and linking strategy so that Google knows which pages on your site are the most important. Pages higher up in the hierarchy (like your homepage) will usually hold more authority in Google, and things like URLs and breadcrumbs help to communicate the hierarchy of your pages. Example of a breadcrumb: Men's apparel > pants > joggers It’s worth noting that Google may even integrate your breadcrumbs into your listings on mobile search results, making it easier for shoppers to understand what your page offers. 05. Fix technical issues on eCommerce websites Google’s algorithm penalizes websites with a poor user experience. Think: pages with slow load times, broken links, and other technical issues that frustrate visitors. No matter how much effort you pour into on-page or off-page SEO, you won’t get satisfying results if your online store has technical problems. So, take the time to take these steps: Perform technical SEO audits : Evaluate your site’s performance using tools like Google Page Speed Insights . You can use tools like Screaming Frog  and Deep Crawl  to perform even deeper technical SEO audits, or the Wix Site Speed Dashboard  to understand site performance based on real user data. Taking care of your online store’s technical performance needs to be done routinely, so you'll want to revisit this step time and time again. Fix broken links : Broken links are links that no longer lead to their intended destination. Search engines will lower a page’s rank if it contains broken links. Instead of removing dead pages, we recommend creating 301 redirect s. This lets Google know that people who land on an old URL should be sent to a different page. For example, in eCommerce, it’s common to retire product pages after items have run their course. In this case, you’ll want to redirect the defunct product page to a similar product or category page. Remove excess pages : Having lots of excess pages can slow a website down, which is a common problem among eCommerce sites. Make sure that you don’t have any duplicate pages, or pages that aren’t actually used or linked from anywhere. Another common issue is having multiple URLs for the same product, due to variations like size or color. This causes search engines to split traffic between multiple URLs for the same product, which, in turn, can reduce the ranking of each page. Instead of having multiple pages for the same product, including product options  so that customers can choose color, size, material or other variants without leaving the page. Alternatively, you can use noindex  HTML code to tell Google to ignore (i.e., not index) variation pages. Compress images : Large pictures can take an extremely long time to load, particularly on mobile devices. Ecommerce sites have hundreds, if not thousands, of images, so it’s important to compress images when possible. Some image-editing software provides a “save for web” option to optimize images. You can also reduce an image’s file size manually by shrinking the physical dimensions or decreasing the resolution. However, if you use Wix eCommerce, you can skip a lot of this work—Wix will automatically resize your media and convert it to modern image formats, like WebP. Change web host or upgrade bandwidth : One of the biggest factors affecting your store’s speed is the bandwidth that your web host provides. While every host is different, some offer bandwidth upgrades. If you feel like your site is too slow it might be time to invest in higher bandwidth. If you built your store with Wix, you won’t have to worry about this because Wix offers unlimited bandwidth with all our eCommerce packages. Learn more: eCommerce website examples SEO 101 glossary: key terms that you should know Before we jump in further, there are a few basic SEO terms that you’ll need to know. A crash course on how search engines work So, what counts as a search engine and how does it work? Google, Bing, and Yahoo! are some of the biggest search engines in the world. However, Google reigns supreme with just under 92%  market share (as of June 2022). Bing, the next closest contender, isn’t even in the ballpark, with just around 3.2% of search market share. This is why when people mention SEO, they’re mostly referring to Google. Google—like all other search engines—has its own unique ranking algorithm. Today, it crunches hundreds of data points to decide when, where, and how to rank your web pages. Its ever-evolving algorithm is sophisticated enough to know that when a user searches for "men's jean jacket," he or she is probably looking to make a purchase. Whereas if the user searches for "wash jeans,” he or she is more likely looking for instructions on how to wash jeans properly. Note how in the example above, the first result is from Tide’s website (this organic placement is also technically called a featured snippet, which shows an excerpt of the page directly on Google). Upon clicking on the result, the user is sent to a page that gives step-by-step instructions on how to properly wash jeans—and from there, has the option to explore more tips or shop Tide’s products. Though the user may not have initially been seeking out Tide, he or she is now engaged with the brand and may be more likely to purchase from them now or in the future. Top ranking factors As mentioned earlier, search engines crawl hundreds of ranking factors, each with its own level of importance and purpose. Some factors are used to gauge relevance, while others are used to determine the trustworthiness of your content. Among the many factors that search engines may use, here are several worth noting: A user's browsing history A user’s Location Backlinks Domain age Content length Content freshness Content quality Content uniqueness Page load speed Mobile-friendliness Keyword usage Grammar and spelling While it’s impossible to control all of these factors, there are some within your reach. This is where your handiwork comes in. Between fine-tuning the technical components of your site to optimizing the elements of each page, below are steps you can take to increase your chances of ranking. Bonus: advanced eCommerce SEO tips and resources There’s a lot more you can do to improve your SEO rankings. Here are a few pro tips for supercharging your eCommerce SEO. Write a blog: From a pure SEO standpoint, creating a blog  may be one of the best things you can do for your eCommerce site. Blogs are an effective way to add fresh, engaging content to your website. Blogs let you go above and beyond the limited content on your product pages, allowing you to explore and rank for topics that are important to your customers. Add product reviews : Aside from being a powerful tool for increasing conversions and trust, product reviews can help to beef up your product pages for SEO. By adding customer-written reviews  to your pages, you can increase the amount of text on your page and potentially feature more LSI keywords. If you’d rather be in full control over the content on your product pages, you can always collect reviews privately through post-sale emails and hand-pick the ones you want to showcase. Use tools and guides to maximize your eCommerce SEO strategy : Building and maintaining a good eCommerce SEO strategy isn’t a simple task, especially as SEO continues to evolve. Consult the Wix SEO Learning Hub  for the latest tips. Wix merchants can also take advantage of Wix SEO tools  to implement on-page SEO, improve site performance, and more. Improve user engagement on your eCommerce site : Utilizing eCommerce merchandising and eCommerce UX best practices can help keep users on your site longer, which can improve your site's performance on search engines. Ready to start your eCommerce journey? Start an online store  today. Ecommerce SEO FAQ What is eCommerce SEO? eCommerce SEO is the process of optimizing your online store for search engines. This means making sure that your website is easy to find and ranks high in search results for relevant keywords. Why is SEO important for eCommerce?   SEO, or search engine optimization, is the process of optimizing a website or web page so that it ranks higher in search engine results pages (SERPs). eCommerce SEO is important because it can help you to attract more visitors to your online store. When people search for products or services that you offer, your website will be more likely to appear in the search results. This means that you will have more opportunities to make sales. How do I improve my eCommerce SEO? There are a number of things that you can do to improve your eCommerce SEO. These include choosing the right keywords, creating high-quality content, building backlinks, and solving any technical issues that may arise. Which eCommerce platform is best for SEO? Wix offers a number of SEO tools that can help you improve your website's ranking in search engines. These tools include keyword research tools, title tag and meta description generators, and sitemap generators.

Start dropshipping now Over the past decade, eCommerce business owners and consumers alike have demonstrated a vast capacity for resilience and as the industry continues to grow, it’s important for store owners to consider the things they know about th e cu rrent eCommerce  lan d scape, while also preparing for the unexpected. To this end, we’ve compiled a list of 10 strategies and tips to focus on to help your eCommerce business grow. Get inspired by eCommerce website design ideas. How to grow your eCommerce business: 10 ways 1. Build a community   2. Think like a brand marketer   3. Explore new sales channels   4. Offer eCommerce Gift cards   5. Live stream shoppable events   6. Nudge zero-party data collection   7. Construct a customer advisory program   8. Build out a story-driven product detail page model   9. Invest in content   10. Test new markets 01. Build a community around your business Several years ago, Lush UK announced they were leaving Facebook, Twitter and Instagram. Their aim was to redirect their community of customers to their online store , speaking directly with their customers using live chat on their website or via email and phone. On Twitter, they wrote : “Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak to us via live chat on the website, on email at wecare@lush.co.uk and by telephone: 01202 930051.” Building a brand community fosters customer loyalty  and connection. This goes beyond brand awareness to fostering an actual relationship with your customers. It’s all about the interactions and conversations you have with your customers. Much of this occurs on social commerce platforms like Twitter, Facebook or Instagram. But, increasingly, brands like Lush UK are bringing their communities back to their own digital storefronts. Take personal care and beauty retailer Sephora which hosts a variety of community-oriented features including groups, conversations (Q&As with brands), a gallery of customer images and videos, and a hub for events.   Sephora’s community hub  is hosted on Sephora.com where customers can post and share content, but it also pulls from social platforms like Instagram to feature customer images and videos. When assessing the value of brand communities, Harvard Business Review notes that communities help in a variety of ways, for example, by resolving issues via the community and reducing the number of support requests. They can boost visibility in search results and create buzz around an event, product, or initiative. One underutilized method to create a community around your business is to add a forum to your site. Forums help you foster lively conversations, building customer advocacy in an inviting and active way. They’re also a great way to capture more detailed customer feedback as you’ll be able to see your most passionate customers talk about your products and services. Already a Wix use r? Wix Groups  a llows you to add robust forum features to your existing store through a one-click process. Your forum will be fully customizable, allowing you to mirror your site’s brand aesthetic and comes mobile-friendly out of the box. 02. Think like a brand marketer The proliferation of eCommerce vendors including traditional retailers like Walmart, digital behemoths like Amazon and emerging direct-to-consumer brands like Warby Parker and Allbirds, make it difficult for small retailers to stand out. When you are learning how to start a business , you figure out that differentiating your brand in this crowded environment involves lots of work from a branding perspective. But building brand recognition—and loyalty—is particularly important for eCommerce businesses. Nearly 80 percent  of consumers purchase items because of the brand name. Investors love a good brand too, with over 80 percent prioritizing brand recognition. This year, online store owners will need to think like brand marketers every step of the way. That means building a community (see above), embracing social media, focusing on creating and delivering high-quality content, and leveraging opportunities like options to sell subscriptions  (as well as AI in eCommerce ) , using a service like the one offered by Wix, eCommerce gift cards and different fulfillment options to foster loyalty and improve customer experience. 3. Explore new sales channels Brands can no longer rely on paid Facebook or Google Ads to create demand. A diversified marketing approach is the only sustainable approach to building an eCommerce business, particularly when you consider how many channels consumers use across their entire buying journey. A great example of this is Amazon, with recent data demonstrating that over 70 percent  of U.S. consumers begin their product searches on the retail giant’s website. Thus, your eCommerce strategy should include an understanding of how to sell on Amazon  (and a plan to start selling on the platform). You should also explore/experiment with new channels beyond Amazon including: Ebay : There are 187 million global users on eBay and the site boasts 101,000 shopping hours a month. Google Shopping: Google offers several different ways for eCommerce businesses to showcase their products including search and Shopping ads. Bing Shopping: Yes, Bing is still an option, with 60 million U.S. users and a high-value audience (but less competition from other advertisers), this is another one to add to the mix. 04. Offer eCommerce gift cards Digital gift cards can help boost brand awareness, drive sales, and inspire customer loyalty. Use of digital cards has skyrocketed over the past year and a half as a result of several pandemic trends. These include the rise in demand for advanced payment solutions and the widespread use of mobile shopping (specifically, smartphone usage). Growth in this sector is staggering. The global digital gift cards industry generate d $258.34 billion  in 2020. This is projected to increase to $1,101.03 billion by 2030. There are many ways eCommerce gift cards can benefit your online store. They can attract last-minute shoppers to your website during the holidays, improve your search engine rankings with dedicated “gift card” landing pages, and attract new customers. Gift cards also help boost revenue above and beyond the cost of the card, since research has shown that recipients tend to overspend the card amount by an average of about $60 . They’re also a great way to reward loyal customers for repeat business. Read more: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace 05. Live stream shoppable events Live stream shopping is an emerging digital trend that both online store owners and customers are embracing. A live stream shopping event occurs when a person or business uses streaming video to sell products or services in real time to a live audience. The delivery method varies but can include social media platforms like TikTok and Instagram, eCommerce website examples and dedicated video platforms like YouTube. Live stream shopping events can be one-to-many events where a host broadcasts to an audience (e.g., QVC style) or one-to-one clienteling events where a salesperson speaks directly to a customer while the customer shops. Live stream shopping is extremely popular among Gen Z and Millennial consumers, with roughly 60 percent  of both groups saying they’re comfortable purchasing from a brand’s live stream event. As live stream shopping grows in popularity, the functionality offered by platforms and providers continues to improve. For example, TikTok recently rolled out a shoppable feature that enables users to add pop-ups to live shopping events. Viewers can tap on the product popup to add the item to their shopping cart with mobile checkout beginning within TikTok. This kind of functionality within live stream video is happening across the entire social media ecosystem and promises to be an exciting new tactic for eCommerce businesses in the new year. 06. Nudge zero-party data collection Zero-party data is the information that a customer shares directly with a business. It differs from first-party data in that it doesn’t include website analytics, CRM, social media profiles, and other customer data shared indirectly. Zero-party data is becoming increasingly important because privacy regulations like Europe’s GDPR and California’s CCPA limit the collection and sharing of consumer data by third parties without their consent. Zero-party data facilitates eCommerce personalization—enabling you to customize content like product recommendations, offers, and deals to your customers as they shop online. Focusing on this strategy is cost-effective since you likely already have a database of customer information, plus consumers are willing to provide their data to companies when there’s a clear benefit. The best way to collect zero-party data is by asking customers to register on your website  or app. Think about how you can get more than just contact information during this process. For example, you can ask about sizing and color preferences or other details relevant to what you sell (e.g., preferred operating system, topics of interest, etc.) You can also get zero-party data by creating email campaigns, offered by services by Wix CRM , and adding surveys or polls  to your website. Learn more: eCommerce KPIs  you should be following 07. Construct a customer advisory program Most businesses want to know what drives, excites, and motivates their customers, but getting this information from simple polls or customer feedback forms can be challenging. Creating a customer advisory program can help you better understand your business. Advisory programs are great for building community and they don’t have to be a big expense. You can offer your customers gift cards or free merchandise as an incentive to participate. An effective customer advisory program uses different methods of outreach (e.g., focus groups, surveys, beta tests, etc.) to obtain high-value feedback from your customers about your business, products, and user experience. eCommerce merchants can test different messaging and gain a much better understanding about which products customers prefer. Advisory feedback can also help you create more intuitive and conversion-oriented user experiences, gain insight into preferred online payment solutions , and unearth nuances like whether customers want options to buy products internationally. 08. Build out a story-driven product detail page model Creating effective, conversion-oriented, and impactful product detail pages is a balancing act. It requires that multiple elements work together to inspire customers to make a purchase. Most customers abandon product pages due to lack of information, clear images, a poorly visualized call-to-action, and lack of trust elements (e.g., accreditation badges, return policy link, etc.). Merchants can optimize the buying experience by making every product page tell a story through the use of detailed product descriptions, great visuals (including video elements) and compelling social proof in the form of badges and customer reviews/ratings. You should also clearly indicate product availability and communicate urgency (e.g., low stock, shipping cutoffs around the holidays, etc.). A product page that tells a story contains crisp, informative product descriptions accompanied by important information (e.g., the model’s measurements and size they’re wearing). It should speak directly to your target audience, and clearly communicate the product’s features and benefits while communicating emotion (e.g., cozy, comfortable, festive, etc.). 09. Invest in content The right content can help eCommerce merchants educate, inform and engage with customers. The content on your product detail pages, category, and home pages is really the bare minimum of what you should have on your online store. To sell online, you need to connect your content strategy with your commerce strategy, aligning messaging across all customer touchpoints. When building an eCommerce marketing strategy , plan your content around the customer’s needs. Make sure people can find information about your products on social media and can access information via mobile devices. Your content strategy should consider every channel where your content will appear. Content should be accessible and documented so that it can be easily retrieved and repurposed. A great way to begin planning content for the coming year is to do an audit of your existing content including what’s outdated and what’s missing as well as a wish list (e.g., live stream video events, long-form blog posts, updated product images, etc.) This will help you understand the timing and resources needed to consistently create and deliver content throughout the year. Learn more:   eCommerce business names   10. Test new online markets The internet is nothing if not a vast global marketplace, blurring the definition of what it means to buy and sell locally. Globally, buying power is growing. In 2020, 1.4 billion people were part of the global middle class, with 85 percent located in Asia Pacific countries . Suffice it to say, there’s never been a better time to test new eCommerce markets. International eCommerce presents a huge opportunity for digital store owners who want to expand to new markets. Our own data has found that Wix online store owners who sell across borders average nearly 700 percent more in sales than those who don’t. Learn more: International ecommerce When testing new markets, it’s important to thoroughly research the rules and regulations of each region, localize your store (e.g., by adding native languages , ensuring content is culturally sensitive, and hiring a native speaker to review all website elements). Selling to new markets can help differentiate you from your competitors. It’s a great way to grow your eCommerce business. Learn more: Shopify alternatives Wix vs Shopify WordPress alternatives Best business ideas to start with little money   Every Wix online store  is built to deliver industry-recognized speed, performance, and reliability.

When you're learning how to build a website for your small business, it's crucial to grasp the core web design principles that make a site successful. Understanding these can help you understand how to design a website that truly reflects your business goals and branding. Your web design should be well-planned, prioritize function over form and encourage engagement and conversions. In order to help you achieve this we've put together some top web design tips for a small business website . Get inspired by eCommerce website design ideas. 10 web design tips for a small business Set clear website purpose and goals Prioritize simplicity via navigation and layout Use consistent branding and design elements Don't neglect the user experience Make sure of accessibility for all users Plan high-quality and relevant content Use professionally designed templates Hire a web designer, if necessary Optimize for search engines (SEO) Test, test and test your website 01. Set a clear website purpose and goals Before you start designing, know what you want your website to achieve. Are you looking to sell products, provide information or collect leads? Setting clear goals will guide your design choices Your website should communicate its purpose clearly from the moment a visitor lands on it. A clean design with a clear message helps users understand what you offer and what action they should take. For example, if you provide landscaping services , your landscaping website should highlight this with high-quality images of your work and clear calls to action that include "Request a Quote" or "View Our Services." Clearly state what sets your services apart, as Cross States Landscape does. Whether it's your experience, pricing, or customer service make sure it's front and center. Your website should facilitate easy communication between you and your customers. This could be through contact forms, live chat support or frequently updated FAQs. If you're selling products or services from your ecommerce website, the commerce aspect of your site must be secure, straightforward and user-friendly. Features like one-click purchasing and easy-to-find shopping carts contribute to a smooth shopping experience. Learn more: eCommerce website examples 02. Prioritize simplicity via navigation and layout A simple, intuitive website navigation is key to keeping visitors on your site. Users should be able to find what they're looking for without any confusion. This means having, amongst other design elements, a well-organized menu, a search bar for larger sites and a website layout that guides the user naturally through your content. Consider carefully your website architecture and hierarchy. This should be planned around how you expect users to move naturally around your site to find what they're searching for. This also means setting a hierarchy for your website pages too. "Clear website navigation makes it easier for visitors to explore without frustration," says Oren Inditzky, Wix's VP and GM of Online Stores, who examined the science of first impressions in web design . "Use familiar labels and organize content logically so that users can find what they need in just a few clicks." A sitemap can help visualize how different pages are connected and create a user-friendly experience. Avoid cluttering your pages with too much information or too many images—clean layout helps users focus on what's important. 03. Use consistent branding and design elements Consistent branding across all pages reinforces your business identity and builds trust with your site users. Your website's color scheme, typography and overall web design should reflect your brand's personality consistently. This includes using your logo effectively and ensuring that all design elements align with the image and message you want to project. Part of this might also include building a community around your brand can increase customer loyalty and engagement. Features like customer reviews, forums, or social media integration allow customers to interact with each other and with your business directly on the website. A well-designed website should always connect with other marketing efforts such as social media campaigns or email marketing. Integrating these platforms helps create a cohesive online presence for your brand. Some top tips for branding consistency in your web design include: Ensure your logo is prominently displayed, typically in the top left corner of every page, as this is where eyes tend to look first. Use colors that reflect your brand palette —consistent use of colors helps reinforce brand recognition. Choose fonts that align with your brand's character—whether it's professional, friendly or modern—and keep font choices consistent across the site. Use images that convey your brand's values and message. Whether it's product photos or lifestyle shots, they should be high quality and on-brand. The language and tone used in your content should reflect your brand personality, whether it's authoritative, conversational, or informative. 04. Don't neglect the user experience At the heart of user-centric web design is UX. Your site should be easy to use, navigate, and understand. Users should find value in what your website offers them, whether it's information, products or services. How to offer the best user experience on your site? Don't be afraid to listen to your users. You can collect feedback through surveys, user testing or analytics tools . Then, use this information to make informed design adjustments that enhance the usability and appeal of your site. This might include moving buttons, to make it easier for users to commit to an action on your site. Or it might mean changing the layout of a product page to make it clearer to see what you're selling and the price. Offering personalized experiences can also set your small business apart when it comes to your website UX. Customization could mean allowing users to set up their own profiles or providing tailored product recommendations based on browsing history. Tailoring the user experience to individual needs can significantly boost engagement. Personalization can range from customized product recommendations to remembering a returning visitor's name. A user-centric website is also a high-performing one. It loads quickly, functions properly on all devices and doesn't leave users waiting. 05. Make sure of accessibility for all users Your website should be accessible to everyone, including those with disabilities. This means designing for various devices, potentially designing a responsive website or making your site more mobile friendly. It's important to consider things like color contrast for readability and alt text for images. Designing for accessibility not only widens your audience but also demonstrates social responsibility as as mall business owner and brand. It's the right thing to do. "As soon as the user makes their website accessible, the door to the population of people with disabilities, which includes about a billion people, opens. There is tremendous business potential here, alongside the creation of a space that everyone is welcome to take part in and enjoy." - Nir Horesh, head of accessibility at Wix.com 06. Plan high-quality and relevant content The content on your site must be relevant to your audience's interests and needs. It should provide value, whether that's through informative blog posts, product descriptions or helpful how-to guides related to your industry. Keeping content fresh and updated is also important for engaging visitors and improving your SEO. Focus on writing and including copy and visuals that engage your audience. Remember the importance of relevance and clarity in communicating with your visitors. Visuals can make or break your website's appeal so use high-resolution images that reflect your products or services in the best light. At the same time use your content to guide users towards taking action with clear CTAs like 'Buy Now,' 'Learn More' or 'Contact Us.' You might also want to consider starting a blog or checking out these 7 things you can do in 30 seconds using Wix’s AI image tools . 07. Use professionally designed website templates Using website templates to design and build your site can be a time efficient way to design website, especially if you're not a web design and have no web design experience. Use a website builder, like Wix and you can choose from hundreds of pre-designed templates for your site. Choose from: eCommerce website templates Service business templates Blog templates 08. Hire a web designer, if necessary Hiring a web designer might be an option to consider, depending on the complexity of your site and web design plans. A web designer can help with creating custom designs and optimizing for accessibility. They might also be necessary if you're hoping to combine custom web design with advanced site functionality. However hiring a web designer is not necessarily essential when it comes to making a website. Most website builders make it easy to create a stunning, functional website with little to no design knowledge. 09. Optimize for search engines (SEO) A well-designed website should always be optimized for search engines. Think clear structure, relevant content and fast loading times – these factors may influence SEO ranking. Great content is at the heart of SEO and a key element of your web design. SEO-optimized longer. Keep your content fresh and monitor your website's performance, including rankings and traffic sources, to stay ahead of the game. According to Mordy Oberstein, Head of SEO Branding at Wix.com Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. You don't have to be an SEO expert to make sure that your web design is SEO friendly. Plus the SEO assistants that come with some website builders, can help you make sure your site has its basic SEO optimizations in place. 10. Test, test and test your website Website testing, both of how it looks and works is something that should happen throughout every part of the web design process for your small business. You need to know how your target audience will react to your branding, the UX of your site and its functionality. You can do this through focus groups, using external auditing tools or by inviting groups of potential users to test for you either for a paid amount or in return for a product or service trial. Sometimes even the best planned websites, fail in testing or issues arise that can be caught once a site is fully up and running. Be inspired by our round-up of web design quotes . Web design tips for small businesses FAQ How often should I update my website? Regular updates keep your website fresh and can improve SEO. Aim for minor updates every few websites and a more significant review quarterly. Can I use free images on my website? Yes but make sure they're royalty-free or have a Creative Commons license. Images within the Wi editor are, for example. Should my small business website have a blog? A blog can boost SEO and establish your expertise. If you have the resources to maintain it with quality content, it's a valuable addition to your site. How can I make sure my site loads faster? Optimize image sizes (for example Wix compresses all user images to Webp for better performance), minimize code (also a given with Wix), use caching (Wix does automatically for all its user sites) and consider a content delivery network (Wix uses many globally located CDNs) to improve loading times.