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Get started by: Creating a website →  | Getting a domain → Having a strong website is invaluable for establishing your brand and driving growth in the digital age. But simply launching any site isn’t enough. To truly make your mark and outshine competitors, understanding how to plan a website is a must. With the right approach, your website can capture attention, reflect the essence of your brand and drive real results. Follow this website planning guide to develop an online presence  and learn how to make a website .   Streamline the process of planning your website with  Wix's website builder . TL;DR: How to plan a website A successful website starts with a solid plan. This guide walks you through everything from defining business goals and understanding your audience to creating a content strategy and picking the right design elements. You’ll learn how to build a solid foundation for your site, map out key pages and functionality, and create content that speaks to your audience and supports long-term success. Following these steps can help ensure your website is well-organized, purposeful and ready to grow with your business. Step What you’ll do Why it matters 01. Define clear goals for your website Outline what you want your website to achieve Keeps your design and content focused and intentional 02. Understand your audience Identify who you're speaking to and what they need Helps guide tone, layout and functionality 03. Pick a domain name and hosting provider Choose a domain that reflects your brand and secure reliable hosting Supports discoverability, trust and performance 04. Plan and build your website Choose the right structure, pages and features for your site type Ensures smooth navigation and a tailored user experience 05. Choose elements for your website design Select fonts, colors, images and layouts that express your brand Builds recognition and communicates professionalism 06. Create compelling website content Write engaging, helpful and SEO-friendly copy Drives traffic and encourages visitors to take action What is website planning and why is it important? Website planning is the first step in the process of website creation. Think of it as a blueprint for your online presence—an outline of what you want to achieve with your website, who you aim to reach and how you intend to do it. This process sets the strategic foundation for your online presence, leading to a successful, user-friendly website that meets your business objectives and provides a satisfying experience to visitors. Learn more about website mapping . Defines objectives Defining clear objectives ensures that every aspect of the website is strategically aligned with the goals of the business. This includes determining the purpose of the website, the target audience and the desired outcomes. Clearly defined objectives also make it easier to measure the success of the website. Helps in user experience A thoughtfully planned website enables visitors to find what they are looking for quickly and easily. It also ensures that the website is responsive and optimized for different devices, which is critical today with the increase in mobile usage. Streamlines communication Website planning involves collaboration between different teams and stakeholders, including designers, developers, marketers and content creators. It facilitates effective communication between these teams, ensuring alignment and collective contribution towards shared objectives. Saves time and money Proper website planning eliminates the need for costly redesigns or rebranding efforts. By investing time up front, you ensure that the website is designed correctly from the start, setting you up for long-term savings and success. How to plan a website Define clear goals for your website Understand your audience Pick a domain name and hosting provider Plan and build your website Choose elements for your website design Create compelling website content 01. Define clear goals for your website When setting website goals, view them as stepping stones to achieving broader business aims. First, identify your website’s purpose. For example, are you trying to gain traffic and build an audience or are you looking to sell products? Identify 2-3 key business objectives, then brainstorm actionable website goals enabling users to participate. Whether you want to boost impressions, gather data or motivate purchases, let these specific business goals steer your tactical website goal-setting. For example, if increased lead generation is crucial for future revenue, focus conversion goals on capturing contact details. A website goal might be to utilize popups and value offering incentives to generate 50 newsletter signups daily. 02. Establish your unique selling proposition It's essential to identify and highlight the unique aspects of your brand or business that differentiate you from competitors. Define your business's unique selling proposition (USP)  early in the process, as this will guide the overall direction and objectives of your website. You should then ensure these elements are prominently featured in key areas of your website. When crafting your USP, focus on these guiding questions: How do you stand out from competitors in terms of services or products? What value do you have to offer to potential customers? 02. Understand your audience Whether you’re seeking to engage a broad consumer base or a specialized niche target market, getting specific on your audience drives more impactful website planning. Rather than taking a generic one-size-fits all approach, research key demographics to generate a buyer persona like: Age Gender Location Education Profession Purchase intention Other important audience aspects to consider: Professional details: Industry, company size, job details Psychographics:  Interests, hobbies, values, motivations Influences and biases:  Online activities, blogs, newsletters, social networks Challenges:  Pain points, barriers  The more thorough picture you have of your target audience, the easier it is to make informed choices when designing user experiences on your website. From visual aesthetics to content messaging to product offerings, you can customize components to resonate with the preferences and motivations of prospective visitors. 03. Pick a domain name and hosting provider A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website. These factors influence the success of your website by affecting both user experience and search engine performance. First, it’s important to understand what is a domain , and in turn you’ll be able to understand how to choose a domain name  that both suits your business and is also available. When picking a domain and hosting provider, these simple tips will help you invest in a solid technical foundation:  Select a domain name that is short, easy to remember and directly related to your brand. Avoid overly complex or confusing names. A domain like " johnsmithphotography.com " clearly communicates what the site is about. Prioritize web security and uptime when evaluating hosting providers. A reliable host helps ensure consistent site accessibility for both visitors and search engines. When you build your site with Wix, you automatically get free web hosting  when you publish your website, so you don't need to find an external host. Factor in scalability needs for the future. As your site and traffic grow over time, make sure your hosting plan allows upgrading server capacity, storage space and bandwidth. With advanced security monitoring, TLS (transport layer security), automatic backup and a 99.9% uptime, Wix website infrastructure simplifies the scaling-up process and also guarantees peace of mind regarding your website's performance and security. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to how to plan a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on." Esin D.Habif, Product Marketing Lead Outbound at Wix.com Try this domain name generator  as part of your website planning.  04. Plan and build your website type Before you can fully start planning your website, first decide what kind of website you require. There are many types of websites to choose from based on your needs.  Here are a few most common types of websites to consider: eCommerce websites and online stores Business websites Blog websites (try using a blog maker ) Online portfolios Event websites Nonprofit website Online forum Online resume websites Landing pages (use a landing page builder ) Next, outline a sitemap or hierarchy framework of key webpages  to optimize user experience, this is also sometimes referred to as a website wireframe . This helps connect all elements intuitively as you build out pages. Consider how many pages and what content is needed to achieve your goals. The next step after this is to consider your page layout. Some common elements are: Homepage : Introduce visitors to your brand with clear calls-to-action. About page: Include your background and qualifications to build trust and credibility. Product/services pages:  Describe what you sell or offer with photos, costs and contact options. Blog or resources page:  Share knowledge that attracts visitors and positions you as an industry expert. Contact page:  Make it easy for visitors to get in touch and ask questions. FAQ page: Address common inquiries about your business, products or services. Then, identify must-have features and functionality to support user experience and business needs: Navigation menu:  Foster website navigation between the different pages or sections of a site. Contact/inquiry forms: Remove barriers to contacting you for sales, questions, etc. with form builders. Search bar:  Help users find what they want seamlessly—and fast. Calls-To-Action (CTAs):  Strategically place CTAs to prompt visitors to take a specific action, like buy products or subscribe to content. Check out our guide on CTAs for more tips. Privacy policy: this may vary depending on where your business or you are located (so check all local and country regulations before proceeding) but should generally include information about the data collected from users and what it will be used for. Payment systems : if you're building an eCommerce website , you'll need a website payment solution in order to accept and process payments. Pick a website builder With your website elements and goals clarified, the next step is choosing a website builder  to bring your vision to life. Here are several options for building your site. Use an easy drag-and-drop interface, or Content Management System CMS , for uncomplicated no-code website creation, like Wix’s Editor. This includes using a platform with hundreds of pre-designed free website templates for any type of site. Start from scratch and build with custom code on an open source platform like Velo . Consider a responsive website or web design, with a platform like Wix Studio . Hire a web designer  to help outline your website planning and site creation. Consider creating a website with AI - Wix ADI is one way to do this with an AI website builder . Learn more about some of the best AI website builders . When it comes to how to plan a website, you'll also need to fact in the cost of making your site . This can be done for free with a website builder like Wix, which also has a number of premium plans available depending on your website planning goals. Learn more:  Is Wix free? 05. Choose elements for your website design Cohesive visual design makes an impression on visitors. Research current styles and layouts that successfully engage your audience on existing websites for inspiration. To help unify aesthetics, create a brand style guide outlining important design assets to use: Logo:  Craft a recognizable logo that encapsulates your brand essence. This visual signature builds consistency on your website and across platforms, both on and offline, including your favicon, social media channels and printed assets. You can use a logo maker tool to create something lasting and unique. Colors:  Website colors are emotional and eye-catching, they can immediately set the tone of your site within seconds.  Pick a palette that aligns uniquely with your branding. You can explore different complementary colors  to convey your brand identity.  Consider all the places that colors can make an impact as you plan your website, including buttons, menus, backgrounds and elements. Fonts:  Curate a font combination of sleek headings and clean body text that enhances readability and accessibility. Typography directly impacts tone. Photos : On-brand photographs visually connect users to your brand’s human centric stories and values. Be sure to use high-quality images and consider inclusivity when selecting images. When you plan your site with Wix, you’ll have access to a Media Manager with hundreds of free Wix image and video files that you can add directly to your site. You can also use an image resizer  tool to ensure photos fit the page accordingly. Illustrations:  Custom iconography and illustrations are a creative option to differentiate your unique look and feel. Other visual elements:  You can explore a wide variety of background options, interesting scrolling effects and layouts, all directly within the Wix Editor. To avoid overdesigning , make sure all elements have a purpose. Explore the Wix database of totally customizable website templates  to see which one fits your vision best.  Also read: How America's Got Talent runner up, Roni Sagi planned her website for her dog dancing business. 06. Create compelling website content Well-planned websites don’t just look nice—they provide value to audiences through engaging content. This is where you can really showcase your creativity and expertise with a strong content marketing strategy.  Keep in mind that your web content should be dynamic and evolve with your brand. Develop a content calendar to plan how and when you'll present new content or update existing pages. This ensures your website stays fresh and relevant, aligning with seasonal trends, product launches or audience needs. Regularly scheduled updates also help maintain user engagement and improve SEO performance over time. For example, if your product offering changes, be sure to update descriptions and images. Don't forget to include relevant keywords in your content strategy to improve your website's SEO and visibility. Here are some tips: Conduct keyword research to identify terms and phrases your audience is searching. Incorporate these organically into content. Optimize page titles and meta descriptions with keywords, aiming for under 60 characters. Use keyword-focused headers and subheaders (H1, H2 tags) to improve on-page SEO. Create SEO-friendly URLs using keywords separated by dashes instead of spaces or underscores. Add image alt text and video transcripts with keywords for visual assets. Integrating SEO considerations from the outset ensures that the website is optimized for search engines, improving visibility and ranking. Include this step in your website planning process with Wix SEO  tools such as the SEO Wizard. This tool analyzes your website content and structure, delivering tailored recommendations to boost visibility.  You might want to consider how to incorporate AI content creation into your workflow, when it comes to creating website content as part of your wider content marketing efforts. Once you know which content to include on your site, you'll need to make a plan of your pages. Organize your content by grouping it into themes and prioritizing its importance. This will help you create a logical structure for your website, ensuring that users can easily find the most relevant information. For example, group similar topics under one section or page, and highlight key content that aligns with your primary goals. Think about how they should be organized on your website, including their hierarchy — this can be based on best UX practices and how you want users to navigate your site. You'll also need to map out how all the different pages on your website will link to each other, for both navigation and SEO purposes. This will determine how easily people move through your site, so make sure to plan it carefully and smartly. You might want to create a sitemap to help you plan and improve on this — you can jot it down on paper first before submitting it. Related reading: See how Josh Harmon planned and built his creative website. Getting started with creating core website content For a complete website, make sure you have clear, engaging content for your homepage, about page, product/services page, contact page and FAQ. If you plan to have a blog, make sure you prepare starter blog posts to get you started. Here’s how to create purposeful content for each: Homepage  When you're designing your homepage, you should start with one clear goal for visitors. Set your goal:  Decide what action you want visitors to take first, like shopping your products or learning about your story. Write a standout headline:  Highlight what makes your brand unique. Test a few ideas to find one that works. Add a clear CTA:  Use buttons like “Shop Now” or “Learn More” to direct visitors. Choose an eye-catching image:  A high-quality photo showcasing your products is a great way to grab attention. About page Tell your story and what makes your business unique. Share your mission and connect with visitors by explaining how your passion for your business began. Share your journey:  Explain what inspired you to start your business. State your mission:  Show what makes your products special and why you’re passionate about them. Use authentic visuals:  Include photos or videos of your process, workspace or ingredients. Keep it conversational:  Write as if you’re telling a friend about your business. Product/services page Highlight your products and their benefits in a clear, straightforward way. Use high-quality images to showcase their features. List your products:  Showcase your products and their key features. Write compelling descriptions:  Focus on the benefits of your products. Use professional photos:  Include well-lit images that show off textures, colors and packaging. Organize by category:  Group products into sections. Blog Use your blog to educate and engage your visitors. Share stories about your brand and offer valuable tips. Brainstorm topics:  Write about your launch or what visitors can come to expect from your site. Plan ahead:  Create an editorial calendar for consistent updates. Write authentically:  Use a friendly, approachable tone to share actionable tips. Add visuals:  Photos or graphics make posts more engaging. Contact page Make it easy for visitors to get in touch. Include a contact form, email address, and links to your social media. Add a contact form:  Include fields for name, email and message. List direct contact info:  Share your email and phone number for easy access. Link social media:  Include icons for platforms like Instagram or Facebook. Include extra options if needed:  Add fields for wholesale inquiries or custom orders. FAQ Answer common questions clearly and in a friendly tone. Cover topics like product details, shipping and policies. Compile questions:  List the ones customers ask you most often. Write clear answers:  Keep your explanations concise but thorough. Organize by category:  Use topics like “Shipping” or “Ingredients” for clarity. Update regularly:  Add new questions as they come up. Bringing your website planning to life Once your website planning is complete, testing helps identify and resolve any issues before launch. Some examples of tests to run include: Conduct thorough user experience testing to optimize navigation, task flows and content clarity based on feedback. Perform technical tests including site speed, mobile optimization, browser compatibility and more to catch bugs. Implement ongoing maintenance like link and image checks, content updates, backups, theme and plugin updates and security reviews to maintain performance and provide continuous value. Make sure your website is connected to an analytics tool (like Wix Analytics ) so that you can track the traffic and user engagement on your website. Consider how to to include your website within your marketing strategies and how are you going to market your website. Conducting constant website maintenance Being proactive by using different tests such as  A/B testing  to compare different versions of your web pages and conducting regular  website maintenance  to ensure all functionalities are up to date is crucial for your site's efficiency. This not only enhances visitor experiences by offering a seamless browsing journey but also helps in identifying potential issues at an early stage. How to plan a website FAQ How do I plan a website project budget? Budget can have a significant impact on website planning. Limited resources may require prioritizing certain features or functionalities over others. It's important to determine what aspects of the website are essential and allocate funds accordingly. Creativity and resourcefulness play a vital role in optimizing the website within the given budget, such as leveraging cost-effective tools and technologies. What technical requirements are important to consider when planning a website? When planning a website, it's important to consider key technical requirements that affect speed, user experience, online visibility, and overall website management. These include web hosting, domain name, content management system (CMS), website accessibility , mobile design, SEO, security and integrations. Who should have input in the website planning stage? To strike a balance between involving the right people and achieving efficient results, you should take into account the size and complexity of the project. For large projects you may need expertise from multiple stakeholders such as designers, developers, marketers and project managers. However, for smaller projects or personal websites, the necessary input may be less extensive. How much does it cost to build a website? When it comes to how much a website costs , a simple one can cost as little as $16 per month if you’re creating it yourself, but more complex sites or sites involving the help of an expert (designers, copywriters, photographers, etc.) can cost more than $10,000 in total.

Turn your ideas into a website you love with Wix →   With the seemingly never-ending surge of real estate shows like Selling Sunset  and Million Dollar Listing  offering vicarious experiences, almost anyone can feel like a real estate agent nowadays. But any good agent understands that learning how to create a website is essential for connecting with potential buyers and showcasing properties effectively. Even though Millennials and Zoomers are delaying the home buying experience compared to previous generations, 22% of homebuyers said they first found their agent through a real estate website . Whether you're an experienced agent or just starting a business  in the industry, this step-by-step guide will walk you through how to make a real estate website that stands out and closes deals.  Create a professional property site today with our real estate website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a real estate website A successful real estate website attracts buyers and helps close deals. Start with clear planning, strong visuals and essential features. Your site should make it easy for visitors to browse listings, contact you and find the information they need. Focus on clean design, property presentation, SEO and a user-friendly experience. These elements help your website stand out in a competitive market. What makes a great real estate website Feature Why it matters Property listings with detailed info Shows key details like price, size, amenities and neighborhood insights so buyers can make informed decisions High-quality photos and videos Engages visitors, showcases properties effectively and encourages inquiries Advanced search and filter options Lets users quickly find properties that match their needs, improving user experience Lead capture forms and CRM integration Collects visitor information and helps manage follow-ups efficiently, turning visitors into clients Mobile-friendly design Ensures a smooth experience for users browsing on phones or tablets, capturing on-the-go buyers How to make a real estate website in 8 steps Secure your domain and hosting Choose a website builder and template Design your real estate website Add properties and visuals Determine key real estate website features Start a real estate blog (optional) Optimize for local SEO Launch and maintain your real estate website 01. Secure your domain and hosting When making a real estate website, start by choosing a domain name. This name is your online business identity, so craft one that's easy to remember and relevant to your real estate business. Consider adding real estate-related keywords to boost its search engine visibility and attract new visitors. If you're stuck, use a domain name generator  to brainstorm ideas. Once you find a domain name you like, you'll need to perform a domain search  to see if it's available and then buy the domain. Tip : Choosing one of the more popular domain extensions such as .com  or .net  can help you establish credibility. After you've settled on a domain name that represents your business, the next step is to secure a reliable hosting website . Hosting provides the essential online storage space for all your website files, ensuring that your web content  is accessible to users at all times. When deciding on a hosting provider, it's important to weigh factors such as budget, expected website traffic and technical requirements. By carefully evaluating these aspects, you can choose the hosting solution that best aligns with your needs and supports the growth of your web presence. Tip : When using Wix, you can create a free  domain name  and get free web hosting  with premium packages. Learn more: Web hosting cost 02. Choose a website builder and template A website builder , like Wix, simplifies the process of creating a website by providing user-friendly tools and templates. It requires no coding skills, saving time and effort. It's deal for individuals and small businesses looking to make a website. Learn more: How to design a website with AI , Wix vs Squarespace When choosing a website template , keep in mind the overall look and feel you want to portray on your website. Do you prefer a sleek and modern design or something more traditional? Consider your target audience and what will appeal to them. Wix offers a variety of customizable  real estate website templates . Simply select a template that speaks to your brand and start customizing it. Ready to get started on your real estate website? Create an AI generated website  today. 03. Design your real estate website Real estate is a highly visual industry. While it's important to showcase properties and generate leads, you also want to create an aesthetically-pleasing and user-friendly experience that encourages visitors to explore further. Once you've chosen which website builder to use, you can start selecting the right templates for your website design . Learn more: What is web design? Here are some things to consider during your design phase: Call to action buttons: Your call to action (CTA) buttons are what ultimately convert your website viewers into active clients. These buttons should be strategically placed throughout your homepage  and website, encouraging visitors to take the next step in their home buying journey. Use phrases like "Schedule a showing" or "Contact us now" to prompt action. Simple navigation: When planning your website, ensure that it reflects your customers’ research process and makes it as simple as possible for them to find the information they need. Make sure your navigation bar is easy to locate and use dropdown menus for subcategories to further simplify site navigation . Mobile friendly capabilities: A well-formatted and appealing mobile view improves the user experience and makes it a pleasure to keep scrolling through the information on your real estate website. With busy clients searching for properties on the go, it's crucial that your website and its properties look good on both mobile devices and desktops. By ensuring easy mobile access, you'll reach and retain more visitors, expanding your audience and keeping them engaged. Social media integration: Social media marketing is a big part of real estate, with platforms like Facebook, Instagram and TikTok becoming a staple to reach wider audiences. Integrate a social media bar with clickable icons directly on your real estate website to make it easy for visitors to explore your social channels. You can test out different content styles, like using trending sounds or songs layered on top of a video showcasing a property, to increase the visibility of your videos. Plus, placing share buttons under your real estate website content allows readers to easily share your valuable content on social media. Don’t forget to use relevant hashtags to connect with those searching for real estate content. Logo: Your logo and real estate slogan are crucial aspects of your real estate brand identity. It's the first thing potential clients will see—both on and offline—so it needs to be visually appealing and representative of your business. Beyond your website and social channels, think of your logo and brand name appearing on for sale signs outside of properties, adding a personal touch. Learn more about how to make your own logo  and use a real estate logo maker  to craft your own. You can also check out the best real estate logos  for inspiration, or learn how to make a real estate logo . 04. Add properties and visuals Your real estate website is a digital storefront where homebuyers can view properties. To build an effective real estate website, you'll need to highlight your properties with images, videos, virtual tours and 3D property viewings. These will help clients get a better sense of the property and become more engaged in their search. Each property should have its own page on your website, complete with detailed data and visuals. When prospective clients view listings on your website, they want to know everything about the home. By incorporating these details, you'll keep them on your website longer and demonstrate your value before even working together. Generally, a property page should include: Photos of the property Map with the address marked Key details and attributes The person who listed the property Ability to get in touch with the property owner To compete in the online real estate market, in addition to the specifics mentioned above, you can also incorporate: Floor plans for visualizing the space Local info on schools, crime, commute and shops Ratings and reviews about the district Price trends for informed decisions New listings near the house Visuals play a significant role in purchasing decisions, so prioritize their quality and presentation. 85% of home buyers  found photos on property registry websites very useful. You may need to use a photo resizer  to post images that meet standards for size, format and resolution on your platform.  Adding images is by far the easiest method to visualize a property. However, technology has advanced significantly, providing more sophisticated methods to help users visualize a property: 360° photography : Used for both interior and street views, this technology enables users to get a full view of the property from all angles. Virtual augmented reality : VR capabilities provide an experience for the customer, allowing them to view the property as if they were there. Video tours : These narrated tours can be pre-recorded or live and give a comprehensive overview of the property, giving potential buyers a feel for the space and layout. Drone footage : Aerial views of the property and surrounding areas help depict a more complete picture for buyers. This is especially useful for highlighting large properties or properties with unique features. Interactive floor plans: These allow the user to click through different rooms and areas of the property, giving them a better understanding of the layout and flow. Virtual staging: Instead of physically staging a property, virtual staging allows for furniture and decor to be digitally added to photos, giving buyers an idea of how the space could look furnished. Interactive 3D models: Similar to interactive floor plans but with a more immersive experience, 3D models allow users to virtually walk through a property and get a real sense of its dimensions and features. Tip : Wixel's  Video Maker  you can effortlessly create professional videos for your real estate website. Easily incorporate drone footage or 360° views to showcase your properties.  A good real estate website should connect users to multiple listing service (MLS) data, providing them with comprehensive and up-to-date data on properties for sale. MLSs are local databases of properties for sale, allowing sellers and property owners to make their property visible and accessible to multiple agents. An MLS integration links your website directly to the local MLS database . 05. Determine key real estate website features Think about incorporating the following features into your real estate website to improve the user experience and drive conversions. You can explore these website ideas  for more inspiration and consider adding these to your website: Advanced search filtering and sorting: Make it easy for users to find their dream property with advanced search filtering and sorting options. Most buyers or renters have specific factors in mind for their ideal property. By utilizing advanced search, they can narrow down longer lists to a more manageable shortlist of properties they may be interested in. Some common filters include price range, property type (such as house, apartment, condo, etc.), location (city, neighborhood, zip code), number of bedrooms/bathrooms, square footage and amenities like a pool, gym or garage. Contact info forms and live chat: Make it easy for future clients to reach you by building clear and visible contact forms on your website. These can be simple online forms  for general inquiries, as well as more detailed questionnaires for interested buyers or sellers. A live chat feature can supply instant assistance to users while they are browsing your website. This allows you to connect with clients in real-time and provide them with a personalized experience, increasing the chances of converting them into leads. About us page: This is where you can introduce yourself and your team, share your values and mission statement and list any awards or recognition you have received in the real estate industry. A well-crafted About Us page with agent profiles can help build trust with prospective clients and make a personal connection with them before even meeting Client testimonials and reviews: Showcasing positive reviews and testimonials from satisfied clients can help build credibility and trust with potential buyers or sellers. Incorporate these on your website, either as a separate webpage  or throughout the site in relevant sections. You can also ask for reviews from past clients to add to your website periodically to keep content fresh. Registration and CRM system integration: Encourage visitors to register on your website by offering exclusive access to additional property facts or a personalized search. You might even consider creating a membership website  to offer exclusive listings or information in a protected gate of your website. By collecting this valuable data, you can track user behavior, helping you better segment your audience and follow up with potential leads. Integrating a CRM (Customer Relationship Management) system can help you manage and streamline client information in one centralized location. This will make it easier to communicate and track where the leads are in their own home purchase or sale journey. Calendar integration for scheduling appointments: Make it hassle-free for clients to schedule showings with an appointment scheduler  on your website. This allows them to view your availability and book an appointment directly, saving time and increasing the chances of securing their business. 06. Start a real estate blog (optional) Present your knowledge by starting a blog  and regularly posting informative articles on your website. This will help establish you as a trusted resource in the real estate community and can also improve your website's SEO. Distributing helpful assets such as buying guides or market reports can attract new visitors and keep them engaged on your site. Read more on how to build an online community  to help bring together a range of parties interested in real estate. This can include brokers, homeowners, agents and investors.  Tip:  Read more about how to start a real estate blog  to create content and reach the right audience.  “ Blogging is to build online presence, authority and prove expertise in a topic. Also, great to manage a brand's reputation, especially in markets where less campaign resources are invested. ” Giorgia Foscarini, Team Lead, International Blogs Team at Wix Some content you can write: Local facts : The best way to show that you know your market—the people who live there and the people who want to live there—is to provide relevant information about the location. Highlight local events, activities and attractions to showcase the area and entice buyers or renters. Community profiles : As a realtor, you have a unique perspective of different neighborhoods and streets. Sharing this guidance can demonstrate your expertise to clients, helping them understand various lifestyles and draw attention to areas that they may have overlooked. Calculators : Mortgage calculators and other interactive tools for financing can help buyers estimate their budget and payments or how much a seller’s home is worth, making your website a one-stop-shop for all their home purchasing needs. Market reports : Regular market reports can keep clients updated on the current state of the real estate market and help guide their decisions. Downloadable resources : Offer downloadable PDF  tools to your visitors, like e-books, house purchasing guides and property checklists, to demonstrate your expertise in the purchase and sale of real estate. These resources can help buyers stay organized and informed during their exploration and will make them feel like there is more where that came from if they continue the process with you. In addition to providing valuable information and resources on your blog, you can use it to collect email addresses from your audience as part of your marketing strategies . Develop email marketing campaigns that send targeted, personalized content, keeping your audience updated and engaged with the newest properties and market trends. 07. Optimize for local SEO Search engine optimization (SEO) is the process of improving your website’s visibility in search results. Utilize location-specific keywords in your website content, meta tags and headings, such as the name of your city or neighborhood, to improve your search engine rankings for those areas. This can help future clients in your target location find your website more easily. Claim and optimize your business on local directories like Google My Business, Yelp and Zillow to increase visibility and credibility in your local market. Additionally, you can create location-based landing pages for different neighborhoods or regions you serve. 08. Launch and maintain your real estate website Before launching a new website, make sure to thoroughly review all your website content and designs and test all functionality to ensure everything is working properly. Ask friends or colleagues to navigate and give feedback on the user experience. Once you are confident in the functionality and your website design, it's time start attracting leads and building your brand as a successful realtor. Remember to regularly review and update your website to keep it fresh and relevant for new business. Learn more:  How to start a real estate business How to make money as a real estate agent How to create a real estate business plan 150+ potential real estate business names What is a real estate website and why do you need one? 15 best real estate agent websites, plus tips to create your own How to start a rental property business: A comprehensive guide  Real estate websites examples Take a look at some of these real estate websites that all happen to be built using Wix. Chris Della Rosa Real estate agent, Chris Della Rosa , uses his blog to support his real estate business with articles on the history and local events, as well as market reports and his latest listings, he provides valuable insights for his target area. Tanya Soule Nevada-based agent, Tanya Soule , showcases the awards she's won and customer testimonials right on the homepage, establishing immediate credibility and trust. Additionally, she includes a link to a simple contact form in her main navigation menu, so visitors can easily submit inquiries and get in touch. Belville The London based firm, Belville , includes a series of customer testimonials directly on the homepage to highlight their success and build trust among prospective clients. Private Elite Realty Private Elite Realty is a boutique real estate agency specializing in high-end properties and exclusive client experiences. Their website features a convenient home tour booking option, allowing visitors to check their availability and schedule a date and time that suits them. Looking for the perfect platform to build your real estate website? Check out the best real estate website builders  for agents and professionals. Types of real estate websites When you create a website , it's important to understand the type of business it will serve to help you decide which features you need. A real estate website with thousands of properties has different technical needs than a boutique real estate investment firm. Identifying your needs now can save time in the future. Explore the common types of websites  in the real estate sector: Property listing website A property listing website displays all homes for sale or rent in the buyers' desired area. These sites typically have advanced search, filtering and sorting options to help users find their dream property. If something strikes a buyers' fancy, they can submit a request to speak to an agent or book a tour through that property. Agency website An agency website is typically used to showcase the properties and services offered by a real estate agency. This type of website may also have information about the team, their mission statement and client testimonials. Examples: LeadingEdge , Laurie Wotus   Real estate marketplace A real estate marketplace acts as the go-between for property owners and purchasers. Multiple firms and individual agents can list their properties for sale or rent. These sites often have advanced filtering, user profiles and reviews for agents. Investor website Investor websites are tailored for individuals looking for real estate investments, particularly rental properties. A real estate investor seeks to promote their services and opportunities to those seeking passive income through real estate investments. These sites may provide guidance about return on investment, property management services and the current rental market. Examples: Gateway Equity Partners Property management website A property management website offers solutions to landlords and rental property owners, such as tenant screening, maintenance coordination and rent collection. The site may also post data about available rentals and an online portal for tenants to make payments or submit maintenance requests. Examples: Next Door Alliance Why create a real estate website? Lead generation Compared to traditional forms of advertising, such as print ads or billboards, creating a professional real estate website is a cost-effective way to market your services to a wider audience. With the ability to share listings, testimonials and valuable resources on your website, you can attract new clients without breaking the bank. Branding and credibility A well-designed website with personalized branding can make a lasting impression on potential clients and set you apart from competitors. It also serves as a central hub for all your online real estate marketing efforts , increasing your credibility and professionalism. Establish expertise Buying and selling property is a major decision. With so much money at stake, both buyers and sellers need assurance in their choices. A real estate website is the ideal platform to display testimonials, case studies and other elements that foster consumer trust and manage reputation. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a real estate website FAQ How much does a real estate website cost? The cost of a real estate website can fluctuate based on the complexity of your web design, integration of features and the level of customization required. Factors like hosting, domain registration and ongoing maintenance also contribute to the overall website cost . Investing in professional photography and virtual tours can further enhance the website, but may incur additional expenses.  Can real estate websites make money? Real estate websites can generate revenue through different methods like charging listing fees for properties, offering subscription-based access to premium features and hosting paid advertisements from real estate agents, mortgage lenders and other relevant businesses. What regulations apply to real estate websites? Real estate websites need to comply with various regulations at the local, state and federal levels. This includes laws around advertising, listing content, agent licensing, fair housing and more. Make sure you are familiar with all relevant regulations for your area. Is online real estate profitable? Yes, online real estate can be highly profitable due to lower operational costs and a larger audience reach. Agents and businesses can save on office expenses while targeting potential buyers through digital marketing and listing platforms. The ability to showcase properties 24/7 extends opportunities for sales and rentals. Success depends on smart strategies like competitive pricing, personalized service and maintaining updated listings. Should real estate agents have their own websites? Real estate agents should absolutely consider having their own websites. A personal site builds credibility, gives you control over your brand and allows you to market your properties directly to potential clients. It’s a powerful tool to showcase your expertise, provide market insights and share client testimonials. With your own website, you can stay ahead of competitors who rely solely on external listing platforms.

Turn your ideas into a website you love with Wix →   Want to create a one-page website ? A one-page site is a simple, user-friendly way to share all your content in a single, smooth-scrolling layout. It keeps navigation effortless and lets visitors absorb your message quickly without clicking through multiple pages. This guide will show you how to plan, design and build a one-page website that looks professional, engages your audience and drives website traffic to your business. Learn more: How to build a website How to plan a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a one-page website This guide takes you through the key steps to create a one-page website. You’ll learn how to choose a template, plan your content layout, add scrolling effects, set up an anchor menu and write concise text. You’ll also implement strong calls to action, add visuals and a rich footer, link your social media, apply SEO best practices and make your site mobile-friendly. Key elements of a one-page website Before you dive into building your one-page website, it helps to know the essential elements that make it effective: Element What it does Clear visual hierarchy Guides visitors down the page with distinct sections, headings and contrasting colors so they know where to focus Strong call-to-action (CTA) Highlights a single, clear goal and encourages visitors to take action, whether it’s signing up, booking or purchasing Intuitive navigation Makes it easy to move through the page, using a sticky menu with anchor links for longer sites Mobile-first design Ensures your site looks and works great on smaller screens, since many visitors will be on mobile devices Hero section Captures attention immediately with a headline, brief intro and visual to communicate your main message Engaging visuals Uses images, icons, graphics or video to make content more appealing and memorable Content hierarchy Organizes information so visitors can scan quickly and understand the most important points first Testimonials or social proof Builds trust by showing real feedback, reviews or achievements Footer Provides extra info, links or contact details without cluttering the main page How to create a one-page website Learn how to create a one-page website in 12 steps: Choose a one page website template Plan your content layout and define key sections Add scrolling effects on your site Create an anchor menu to link each section Keep it short: writing concise text Make navigation easier Implement a strong CTA Bring your one-page site to life with visuals Include a rich footer Incorporate your social media accounts Apply SEO best practices Make your one page website mobile-friendly 01. Choose a one page website template Ready-to-use templates make building a one-page website super easy. They come with pre-designed sections that you can customize to fit your needs. Best of all, these templates are entirely no-code and require zero technical skills–or the expense of hiring designers or developers. With their user-friendly setup, pre-made templates are perfect for beginners looking to create a professional site quickly and easily.  To start on the right foot, you’ll need to  choose a website template  that includes the essential one-page website elements–like an anchored menu, social bar and rich footer, as well as strips and columns. Wix’s team of dedicated designers have created hundreds of fully customizable  one-page website templates , perfect for any type of business. Want your site to feel on-brand? No problem. Match your logo, fonts and color scheme to your branding guidelines for a polished, professional look.   Pro tip : Start with a blank, ready-made section and customize it to fit your content.  Wix’s new Editor  will sync it with your website's overall design, keeping everything cohesive and visually stunning. Learn more: How to design a website with AI 02. Plan your content layout and define key sections Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "Sometimes, you work on a page and you’re so focused on the details that you can’t zoom out. Show someone a fold for two seconds, then close it and ask them what they remember and what they felt." For a one-page website to shine, organizing your content into clear, scrollable sections is important. Plan a logical flow for your content using a clear visual hierarchy. With everything on one page, your layout needs to be intuitive, guiding visitors seamlessly through your story.  Start by mapping out your  website structure . Think about your visitors’ journey–what do they need to see first? Position your most important messages “above the fold” to capture attention before they scroll, then arrange the rest of your content by priority.  Aim for 5 to 10 sections to avoid an endless scroll. A typical one-page website structure might include: Header with navigation  – helps visitors find their way around quickly Hero section  – your main message and value proposition About/intro  – introduce your brand or mission Services or products  – showcase what you offer Testimonials or social proof  – build trust with your audience Contact area  – include a form, location, or other contact info Footer  – wrap up with key links or legal info Beyond these, you can customize your layout with sections like: Meet the team A photo gallery FAQs Keep your content simple and visually appealing. Cut out any unnecessary details and focus on clear, to-the-point text that complements your design and keeps visitors interested.  Learn more: How to vibe code a website 03. Add scrolling effects Scrolling effects can bring your one-page website to life. Features like fade-ins, slide-ins, scroll-triggered animations, infinite scrolling and smooth transitions make your site more dynamic. When done right, these effects can highlight key sections, keep visitors engaged and encourage them to stick around–leaving a lasting impression. The truth is, without some visual interest, a one-page site might fall a bit short. That’s where tools like parallax scrolling  come in. The popular scroll effect  creates a 3D illusion, with background and foreground layers moving at different speeds as users scroll. It’s subtle but incredibly effective at capturing attention and boosting engagement.   Pro tip:  Want to master parallax effects ? Start by adding simple animations like zoom-ins, reveals and fades to your sections. Small details like these can make your site feel polished and professional.  04. Create an anchor menu to link each section One-page websites follow a flat website architecture , where each menu item links to a specific section on the same page, rather than to a page of its own. To make this happen, you’ll need to define your sections and add anchors. Here’s a quick three-step guide to building an anchor menu: Add an anchor : Anchors let visitors jump straight to specific sections of your single-page website. Many templates come with built-in anchors that you can rename, move or delete to fit your layout. Be thoughtful about your  anchor text–clear labels improve navigation and enhance the user experience.  Link your site’s menu to anchors : Connect each menu item to its corresponding anchor. This way, when visitors click a menu option, they’re taken directly to that section of the page. It’s an easy way to keep navigation smooth and intuitive.  Organize your menu : Make sure your menu items appear in the same order as your sections for clarity. For example, if “About” is the first section, it should also be the first menu item. To improve usability, keep your menu visible as visitors scroll. You can create a floating menu or freeze the header by turning on the “Freeze Header” option in your editor. This keeps navigation at their fingertips, even on long-scrolling pages.  05. Keep it short: writing concise text Let’s be real–when it comes to a one-page website, every word needs to pull its weight. With limited space to make your point, it’s all about delivering clear, impactful messages that resonate. Start by zeroing in on your site’s main purpose. What do your visitors absolutely need to know? Focus on that and leave out the rest.  Use simple, straightforward language and break your content into bite-sized sections. Think: short paragraphs, bullet points and headers to guide your readers. No need for long-winded explanations–get straight to the point. Less is more, so aim to grab attention with short, punchy messages that reflect your brand’s personality. And don’t forget, every section on your page should have a clear purpose, helping visitors stay focused without feeling overwhelmed.   06. Make navigation easier Help visitors get around your site easily by adding a ”Back-to-Top” button. This handy feature stays fixed on the page, so no matter how far down they scroll, visitors can instantly jump back to the top with a single click. This should help improve your site metrics, such as bounce rate . 07. Implement a strong CTA Your one-page website should drive visitors toward your main goals. That’s where a strong call-to-action (CTA) comes in.   Place your CTA where it’ll get noticed–right above the fold–and make sure it stands out. For extra impact, connect it to an anchor  that takes visitors straight to the section where they can take action. For example, a “Contact Me” button should lead directly to your “Contact” section. Keep it simple, clear and impossible to miss.   08. Bring your one-page site to life with visuals When space is limited, high-quality visuals–like images, videos and graphics–become your best tool. They grab attention and communicate your message in an instant.   Start by picking visuals that reflect your brand and purpose. A bold hero image or a captivating background video can create a strong first impression, while icons, infographics or custom illustrations break up text and make your content easier to digest.    The key? Balance. Avoid overloading your page with visuals. Use whitespace to keep your design clean and give your content room to  breathe. And don’t forget: optimized images are a must for fast loading times, especially on mobile. Want to make your site even more dynamic? Add subtle animations or scroll-triggered effects to create an interactive experience that keeps visitors engaged.  09. Include a rich footer Your website footer might sit at the bottom of the page, but it’s prime real estate for important details. Visitors typically scroll down to find contact information, so make sure to include up-to-date phone numbers, email addresses and links to your social media profiles. You can also add business hours, a privacy policy and terms and conditions if needed.  Running a brick-and-mortar? Adding a map to your footer makes it even easier for customers to find you. Think of your footer as a helpful mini-directory that ties everything together seamlessly.  10. Incorporate your social media accounts Linking your social media accounts to your one-page website is a great way to create a cohesive online presence and to increase social media engagement . Here’s how to integrate them:  Add a social bar : A social bar features icons for your business’s social media accounts, making it easy for visitors to connect with you. With Wix, you can customize the design of these icons and link them to your social profiles. You can also pin the bar to the screen by right-clicking it in the Editor and selecting “Pin to Screen". This way, the icons stay visible as visitors scroll. Add your Instagram feed : Give your audience a sneak peek into your latest posts by embedding your Instagram feed directly on your site. Choose from various customizable layouts to display your feed directly on your one-page site. It’s an effortless way to add a dynamic, personal touch.  11. Apply SEO best practices Search engine optimization (SEO) is a must for getting your website noticed. It’s all about fine-tuning your site so it ranks higher on search engine results for specific keywords–bringing more traffic and potential customers your way.  Start by making sure your site is indexed on Google. Wix makes this step a breeze with built-in SEO features  that help you get indexed quickly. Once that’s done, focus on targeting the right keywords. These are the terms your audience is searching for, and when used strategically, they can help your site rise to the top of search results. Don’t just create a site–make sure it’s seen.  Expert tip from Leonie Schmid, Strategic Lead for Organic Growth at Wix.com: "Google has become very good at understanding and analyzing the searchers behavior and knows when user intent is satisfied and when not. Therefore, creating high-quality and relevant content that satisfies user intent is essential for achieving high search rankings." Pro tip:  Want to dive deeper into SEO? Head over to the  Wix SEO Learning Hub  for expert tips and in-depth best practices to learn more. 12. Make your one-page website mobile-friendly Let’s face it–most people browse the web on their smartphones, not desktops. And with Google’s mobile-first indexing, your site’s mobile version plays a huge role in determining your search ranking.   What does this mean for your website? Your one-page website needs to look and work just as smoothly on mobile as it does on desktop. Luckily, the streamlined design of one-page sites makes this easier than you might think.  Pro tip:  Wix automatically creates a mobile version, optimized for any device. Simply head into the Editor, switch  to Mobile Editor, and preview your mobile site. If you want to take your mobile design one-step further, build a fully responsive mobile site using  Wix Studio , an advanced website creation platform from Wix. In addition, with Wix's adaptive technology, you can customize and edit the mobile version elements on your own, where you can hide certain content or rearrange it to better suit the small screen. Improve your mobile experience with a  quick action bar . Since the social bar doesn’t appear on mobile sites, this bar triggers readers to search your website for information such as your contact info. Looking for inspiration for your one-page site? Check out these best one-page websites to help you get started. Or look to these website examples for further web design inspiration. Here's a quick one-page website checklist to make sure you've got it all covered: What to do Why it matters 1. Choose a one-page website template Start with a layout that fits your style and goals 2. Plan your content layout and define key sections Make sure information flows logically for visitors 3. Add scrolling effects Make your site feel dynamic and engaging 4. Create an anchor menu to link each section Make navigation smooth and intuitive 5. Keep text concise Help visitors quickly understand your message 6. Make navigation easier Make it simple for users to move through the site 7. Add strong calls to action Guide visitors to take the next step 8. Use visuals to bring your site to life Make your site more engaging with images, icons and graphics 9. Include a rich footer Give visitors extra info, links or contact details 10. Link your social media accounts Connect with your audience across platforms 11. Apply SEO best practices Make your site easier to find in search results 12. Make your site mobile-friendly Make sure it looks and works great on any device Is a one-page website right for you? Let’s break it down. Web design  typically falls into two main categories: one-page websites and the classic multi-page structure. A one-page website keeps everything organized, presenting your content on a single, scrollable  web page . With this format, you can add as many  images, videos, testimonials and social proof as you’d like, all in a clean and easy-to-follow way. One of the biggest perks? You control the flow, guiding visitors through your content in the exact order you want them to see it. Plus, it’s easy to maintain and works beautifully on mobile devices and apps.  Classic websites, on the other hand, is how most people would envision the different  parts of a site : a homepage linking to other pages, such as a contact page, a service page and an FAQ page. Yet, long-scrolling websites are one of the  best website layouts  available, as it allows you to control the order in which visitors see your  web content . Both of these website types have their place, but the question is–which style fits your needs? Learn more: Multi page website vs single page website What is web design? Reasons to create a one-page website   A one-page website isn’t just simple–it’s smart. Here’s why it might be the perfect choice for you: You’re working with short-form content, like landing pages, CVs, photography  portfolios ,  wedding websites , personal web pages or any event-related site. You have a clear goal for your users. Whether it’s signing up for a newsletter, booking a service or making a purchase, a one-page design keeps the focus sharp. You’re short on time and resources and need to create a website quickly. You want universal compatibility across a range of devices and browsers. Your content fits on one linear page. You prioritize speed and performance and want a faster-loading page and better  website performance . You want to save time and investment on  website development  resources.   However, if your site requires more detailed content–like product or service pages in an  online store –a classic multi-page website may be a better fit. This format allows for dedicated pages and in-depth descriptions, making it ideal for creating a blog  or businesses with many offerings.  Ready to get started? Use a   website builder  like Wix , or explore these   one-page website templates . How to promote a one-page website Promoting a one-page website can be simple and effective with the right approach. Start by using social media to drive traffic. Share your link on platforms like Instagram, Facebook and LinkedIn, and create engaging posts with eye-catching visuals to grab attention. Short-form content on TikTok or Twitter can help expand your reach too. Add a clear call-to-action (CTA) like “Explore everything you need to know on one page” to guide users back to your site. Keep an eye on engagement and adjust your strategy based on what works best for your audience. You can also use paid ads to increase visibility. Platforms like Google Ads and social media ads allow you to connect directly with your ideal audience. Use precise targeting and test different messages to see what resonates most. By combining these strategies, you’ll effectively promote your one-page site while keeping your audience informed and engaged. Why trust Wix’s experts? This article was written by Wix’s in-house team, with years of experience helping people turn their ideas into successful websites. Every tip, template recommendation and example comes from real Wix projects, aimed at helping you launch a site that looks polished, functions smoothly and supports your long-term goals. We’ve worked with millions of creators, entrepreneurs and business owners to bring their visions online. Our team keeps up with the latest in design, user experience and SEO, so the guidance you get is practical, actionable and proven to work in real-world projects. Consider this blog your go-to resource for every step of your website journey, from creating your first page to growing a site that reaches your audience and evolves with your goals. One-page website FAQ Is a one-page website professional enough? A one page website can be professional if it is well-designed and easy to use. The content should be relevant and concise, and the design should be consistent and visually appealing. The website should also be mobile-friendly and optimized for search engines. Are one-page websites good? One-page websites can be a good option for businesses that have a simple message to convey, or for organizations that want to create a website that is mobile-friendly. However, one page websites may not be suitable for businesses with complex messages or that need to organize a lot of content. What are the pros and cons of one-page websites? Here are some of the pros and cons of one-page websites: Pros: Simple and easy to use Mobile-friendly Can be more engaging than multi-page websites Can be cheaper to create and maintain Cons: Can be difficult to organize a lot of content May not be as SEO-friendly as multi-page websites May not be suitable for businesses with complex messages Ultimately, the decision of whether or not to use a one page website depends on your individual needs and goals. What are some best practices for one-page website SEO? Here are some of the best practices for optimizing your one-page website for search engines: Choose the right keywords. When you're creating your website, think about the keywords that people are likely to use to search for your business or products. Use these keywords throughout your website, including in your title tag, meta description and throughout your content. Create high-quality content. Your website content should be informative and engaging, as well as well-written and free of errors. Make sure to include images and videos to break up the text and make your website more visually appealing. Structure your website for search engines. Use headings and subheadings to break up your content and make it easy for search engines to index your website. Use internal links to connect related pages on your website. Optimize your images. Use descriptive alt text for your images and include keywords in your image file names. This will help search engines understand what your images are about. Submit your website to search engines. Once you've optimized your website, you need to submit it to search engines so that they can index it. You can do this through Google Search Console. How can I promote my one-page website? Here are some ways to promote your one-page website: Share your website on social media. Share your website on your social media profiles and encourage your followers to share it as well. Guest blog on other websites. Guest blogging is a great way to get exposure for your website and to build backlinks. When you guest blog, be sure to include a link back to your website in your bio. Run online advertising campaigns. You can run online advertising campaigns to promote your website. This can be a good way to reach a wider audience. Attend industry events. Attend industry events and network with other professionals in your field. This is a great way to promote your website and to generate leads. Can I create a one page website for free? With a website builder, like Wix, yes. Or you can choose from a number of paid plans. Is it better to create a website with one page or several? The decision between a one-page or multi-page website depends on your content and goals. A one-page design can be concise and easy to navigate for simple information or portfolios. Multi-page websites offer better organization and scalability for diverse content. Consider your content complexity, user experience and the desired functionality of your website to determine the most effective structure and number of pages for your website. How long should a one page website be? Your one-page website's length should strike a balance between providing essential information and encouraging user engagement. Aim for concise content that conveys your key messages without overwhelming visitors. Always include relevant sections such as an introduction, services, portfolio and contact information. Use clear visuals and navigation to improve the user experience and for a seamless journey through the page. A one-page website typically ranges from 200 to 1,000 words, though this can vary based on content and design. The aim should always be clarity and conciseness. Can one-page websites rank well in search engines? They can but they'll usually need strategic keyword use and targeting, strong and focused content and proper headings. There should also be links pointing to it from external sources, or another website. Are one-page websites mobile-friendly? One-websites can be inherently mobile-friendly, if the template use to create them is. Generally a one page website is easier to make mobile-friendly because it's just one page — it naturally loads faster than an entire website. It's also easier to adapt to mobile screens and navigation can be simplified for smaller screens too. What are the limitations of one-page websites? For all their benefits there are some limitations to these type of websites. These include limited content depth, challenging to implement complex navigation, it may be difficult to expand later, it's less suitable if you need a lot of content on your site.

If you’re looking to understand how to make a website for your business, portfolio, landing page or blog that’s simple and informational, consider building a static website. With Wix’s user-friendly platform , you can create and launch a professional website without any coding knowledge. In this article, we’ll walk through the steps of building a static website using Wix, from how to plan a website , to choosing a template, purchasing a domain name and getting your site online. Plus, we’ll show you a static website for inspiration. What is a static website? Why build a static website? Ways to build a static website Features of a static website How to build a static website Static website example What is a static website? A static website is a website with fixed content that is viewed the same way by every visitor—no matter what browser they use. Static websites are composed of web pages created using web development languages such as HTML , CSS or JavaScript, meaning each page is stored as its own single HTML file via a server. When someone visits a static website, their web browser makes a request to the server to display the HTML file for a specific page, such as a homepage. Content on a static website does not change unless the website owner manually edits and updates it via the page’s HTML file. The difference between static vs dynamic websites , is that a dynamic site generates “content that changes on every page within the website,” based on user input, says Adi Huri, Wix’s Creative Product Manager for Wow. Common static websites include personal websites , online portfolio websites , brochure websites, one-off landing pages and other information or read-only sites. Before you decide whether to build a static website or not, it's important to set your goals for your site . Why build a static website? You may choose to create a static website for the following reasons: Simplicity With a static site you quickly set up a website and handle their own website maintenance . They do not need to integrate databases or other complicated scripting which can impact how long it takes to build a website . First-time web creators or those with limited technical skills often choose static websites. Cost Static websites are cheaper to host than dynamic websites. The hosting server does not need to support server-side processing and only uses HTML and CSS. And since they're quicker to build, static websites often have fewer up-front costs. Reliability and performance Since static websites require fewer exchanges with a server, they often run faster than dynamic websites in terms of page load speed . This can benefit websites with large traffic surges or important information that needs to be live at all times. Security Static pages don’t use external plug-ins, databases or server-side scripting. As these are common entry points for outside agents, static pages have a lessened security risk compared to a dynamic site—a benefit for site owners worried about sensitive data. Tip: Any type of website built on Wix is guaranteed website security fully managed by experts—from threat prevention to real-time detection and rapid response. SEO With Wix performance standards, static websites can have an improved chance at ranking due to their quick page load speed. Ways to build a static website A static website can be built no matter a person’s technical skills. Here are some common ways to build a static website. Hand-coding If you know HTML, CSS and JavaScript, you can build a static website by hand from scratch. While you can fully control your website’s design and functions, this option is time-consuming. It also requires advanced coding knowledge or means hiring someone with that expertise. Static site generator You can use a tool to convert source content into static HTML files for a simple website creation and management process. You'll then need a developer to help create templates that will make up the structure and layout of your site. The static site generator then processes both your content files and your templates, transforming them in static HTML files. They can then be sent to a web server or Content Delivery Network (CDN), for a live site. Website builder The easiest way to create a static website is to use a no-code website building platform like Wix. Wix offers website templates , an intuitive drag and drop HTML editor and web design tools that require minimum technical skills. Content management system There are many examples of these CMS, that were originally developed to organize online content but which can also be used for basic website building and structures. Think WordPress or Drupal as some well-known examples. Features of a static website Most static sites have the following website features : Straightforward navigation Static websites typically link to different web pages via a menu or list, so users can easily find their desired information. Fixed content Static website content will not change unless the owner manually updates it and users will see the same content every time they visit. Limited interactivity Users cannot interact with static websites the same way they would a dynamic website’s real-time content. While they may be less engaging without fancy or interactive design effects, they provide a solid, reliable user experience. How to build a static website in 4 steps Want to learn how to make a website on Wix ? Start by choosing a template, or build it from scratch following our recommended steps: Choose a template for your website Add web pages Get a domain Publish 01. Choose a website template To create a static website, login to your Wix account or sign up and select the right template for your business. Then, tailor the template to match your brand. Here are the most common static website templates: Resume website templates Portfolio website templates Landing page website templates You can also check out these website examples for inspiration. 02. Add web pages In the Wix Editor, select “Add Page,” and choose any customizable page. Prepare text and visual content to add to your web pages. You might want to include an About page and Contact page. Add a title to each new page and play around with the layout to better engage your audience. For example, a split screen layout lets you share an image alongside text. If you are building a highly visual website, use a fullscreen image layout to highlight your images. 03. Get a domain Before you connect your domain, you’ll need to come up with a domain name. You can use a domain name generator tool to help you churn out domain name ideas, but it’s best to mimic or closely resemble your brand name, tone and message. Then, check the availability of your domain name using a domain name search tool. Select a domain extension, also known as top-level domains (TLD), which identify a website’s purpose, owner or geographic location—.org, .com and .net. Once you’re content with your potential domain name, claim it before someone else does. Register a domain name with Wix and connect the name to your static website. With the purchase of a Wix premium plan, receive a free domain name for a year. Make sure to make choosing a safe and secure domain an essential part of your website launch checklist . 04. Publish Finally, click Publish to launch your static website with Wix. Static website examples This consulting site makes a striking impression with a bold, no-frills static design. Aristotle Performance’s website is made up of a handful of clean, direct pages that focus on showcasing the company’s mission, services and leadership insights. Because its core purpose is to communicate expertise and values rather than deliver personalized content, the site remains intentionally static—ensuring every visitor experiences the brand’s message exactly as it was meant to be seen. Check out these other static website examples all built on Wix Empowered Artist : Created by entertainment specialist Jenny Langer, it offers a standout example of how to connect with your niche while providing valuable services, all with a static website. Static websites don't have to be dull or boring, far from it. Full Circle Lawn Care : Static websites can be a highly effective way to showcase your business, they can also be used to promote your business and if needed, help run it too. How to build a static website FAQ What is a static website? A static website is a website that is not generated dynamically and remains fixed. This means that the content of the website is stored on the server as individual files, and the pages are not generated on the fly when a user visits the website. Why should I build a static website? Static websites are faster, more secure and easier to maintain than dynamic websites. They are a good choice for websites that don't need to be updated frequently. How do I build a static website? To build a static website, you need to choose a template, add pages, get a domain and publish. You can choose from many website templates, both free and paid. Once you have chosen a template, you can add web pages with unique titles and content. Then, you can register a domain name. Finally, publish your website to make it available to the public. What are static websites good for? Static websites are a great option for businesses that want more flexibility and cost-efficiency. They are created using pre-rendered HTML files, which makes them faster and more secure than dynamic websites. Static websites are also cost-efficient because they are lightweight and often faster and cheaper to serve than dynamic files. Can I build a static website for free? With Wix, yes you can create a free static website by choosing from hundreds of customizable static templates. What's the fastest way to build a static website? The fastest way to build a static website is using a website builder like Wix. Wix offers drag-and-drop functionality, pre-designed templates and an AI-powered website builder. Are static websites easy to build? Yes. Static websites are generally easy to build, especially for beginners. Builders like Wix offer user-friendly tools and templates, making it simple to create static sites without any coding knowledge. How do I update a static website? It depends on where and how you build your site, using a website builder like Wix, makes a static website easy to access and update. Changes can be made from your site editor and published as needed.

When you're establishing your business online, understanding the difference between a landing page and a website is crucial. Both play pivotal roles but they serve distinct purposes that can significantly impact your online success. In this article, you'll discover the nuances that set landing page examples and websites apart, why each is important and how they contribute to your overall online marketing strategy. You might be wondering why it's necessary to differentiate between the two or how each affects your visibility on search engines. Perhaps you're curious about their roles in conversion optimization or what makes engaging landing page copy stand out. These are some of the key questions we'll explore to give you a clearer picture of how to leverage both landing pages and websites for your business. Understanding these differences is not just about semantics—it's about making informed decisions that can enhance your search engine optimization (SEO) efforts and optimize conversions. Create a website with a website builder  like Wix and you'll get access to hundreds of free website templates , reliable web hosting  and advanced security features . What is a website? A website is a collection of interconnected web pages under a single domain name , typically produced by an individual, group or organization. Think of it as a virtual headquarters where visitors can learn about your company, explore your products or services and engage with content that reflects your brand's ethos. Learn more about what is a website ? The broader purpose of understanding how to create a website for a business can't be overstated. It's the central hub for your marketing efforts, offering potential customers everything they need to know about your business in one place. A well-designed website builds credibility and authority in your industry, serving as a platform for establishing trust with your audience. Key features of a website When it comes to creating a website you'll need to consider its: Navigation : The structure of your website should allow visitors to easily find what they're looking for. Intuitive navigation is key to keeping users engaged and reducing bounce rates. Content : Quality content is the backbone of any good website. It informs visitors, helps with SEO and enhances the user experience. Design : The visual aspect of your website should align with your brand identity and be aesthetically pleasing to attract and retain visitors. What is a landing page? A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, ads from Google, Bing, social media platforms or similar places on the web. Unlike general websites, landing pages have one primary focus or goal, known as a call to action (CTA). This focus makes landing pages the perfect tool for driving specific business or marketing outcomes, such as newsletter subscriptions, event registrations or product sales. They're designed to prompt one desired action from visitors, eliminating distractions and guiding users towards your conversion goal. Essential elements of a landing page It’s important to understand how to create a landing page  that effectively engages visitors. When planning and building it, you should include the following elements: A clear aim : Every landing page should have a single purpose and CTA to direct the user's next step. Engaging copy : The text on your landing page should captivate visitors and encourage them to take action. A simple design : A clean and uncluttered landing page design helps keep the visitor focused on the CTA. Quality visuals : Use images or videos that resonate with your target audience and complement your message. Trust signals : Include testimonials or trust badges to reassure visitors of your credibility. The main differences between a website and a landing page It's important to understand the distinctions between a website and landing page so as to be able to understand which is the right tool for your online marketing strategies . While both are integral to your digital strategy, they serve different purposes and are structured in unique ways to meet those ends. The main differences between these two online assets can be broken down like this: Objective : A website acts as an all-encompassing digital platform for your business, while a landing page is focused on a single goal or campaign. Navigation : Websites offer comprehensive navigation options to explore various content, whereas landing pages limit options to guide visitors toward a specific action. Design : The design of a website reflects the brand's overall image and includes multiple elements, whereas landing pages have a more streamlined design focused on conversion. The context in which user actions take place also varies significantly. On websites, users might browse, learn, and interact with various elements. On landing pages, user actions are more straightforward and goal-oriented—typically to sign up, download or purchase. Conversion goals and SEO implications The primary aim of a landing page is conversion optimization. It's designed to turn visitors into leads or customers efficiently. Websites, while they also aim for conversions, serve broader goals including providing information, fostering community engagement or showcasing expertise. When it comes to SEO, websites have more opportunities to rank for various keywords due to their rich content and numerous pages. Landing pages can be optimized for specific keywords related to the campaign but may not have the same SEO weight as full websites due to their singular focus. So, is a landing page better than a website for SEO? Not necessarily. They each play different roles in your SEO strategy. A well-optimized website can attract organic traffic through multiple entry points while a targeted landing page can boost conversions for specific campaigns. Understanding these differences will help you decide when it's best to use each one in your marketing efforts. Get started with Wix's landing page builder . Do you need a website if you have a landing page? This is a common question among business owners who are evaluating their online marketing strategy. The answer depends on your long-term goals and the nature of your business. While landing pages can be incredibly effective for specific campaigns, they're not a substitute for the comprehensive presence that a website offers. A website is like your online business card , online portfolio and storefront all rolled into one. It's where people go to learn about your company, read content, browse products and get in touch. A landing page, on the other hand, is like a targeted flyer that directs people to one particular action. Learn more: Small business website statistics Here's why both are important: Credibility : A website establishes your business as credible and trustworthy. Content : Websites allow you to provide in-depth information, which can be crucial for B2B businesses or those with complex products or services. SEO : A website gives you the platform to optimize for search engines across a range of keywords and topics. Longevity : Websites can evolve with your business over time, while landing pages might be temporary or seasonal. When to use a landing page vs a website Deciding whether to use a landing page or a website depends on your specific business objectives and the nature of the campaign you're running. Here are scenarios that can help you determine which is more appropriate for your goals: Product launches : Use a landing page when launching a new product to focus customers' attention solely on that item. Marketing campaigns : For targeted marketing campaigns, such as a limited-time offer, some types of landing pages are ideal for driving conversions. Business information : If you're providing comprehensive information about your business, services, or products, a website is necessary. Lead generation : Landing pages are excellent for lead generation efforts, such as downloading an eBook or signing up for a webinar. Brand awareness : To build brand awareness and provide value through blog posts, news updates, or educational content, utilize a website. Get started with these landing page templates . When to use a landing page vs a homepage A homepage is the central hub of your website designed to guide visitors to sections like services, about pages and contact forms. It gives an overview of your business and works for both new visitors and returning customers. A great homepage combines branding, navigation and content to grab attention and encourage users to explore more. It provides clear paths to key information while meeting different user needs. A landing page, on the other hand, focuses on a single goal—like capturing leads, promoting a sale or driving sign-ups. It eliminates distractions such as navigation menus and multiple links, keeping the focus on conversion. Every element is designed to direct visitors toward one action, making landing pages especially effective for paid ad campaigns where a clear, relevant message is key to engagement. User intent helps decide if a homepage or landing page fits your goal. A homepage welcomes a broad audience and guides visitors to different areas. A landing page is more specific—perfect for matching visitor expectations and driving immediate action. Used right, both can be powerful website tools. Landing page or a full website: Practical tips for different industries   Deciding on a landing page or a full website comes down to your business type, goals and how you plan to connect with your audience. Here’s how to figure out what works best for your industry: Ecommerce and retail    For eCommerce businesses, a full website is usually the way to go. You’ll need pages for product categories, a shopping cart and checkout. But when you’re running a promotion or launching a new product, a landing page focused on that offer can be a great way to boost conversions. Landing pages should create urgency and include a clear call-to-action (CTA) for that specific offer, while your website covers everything else. Service-based businesses   Service-based businesses (e.g. salons, cleaning services, consulting) can get a lot out of a landing page if you're focused on one action, like booking a consultation, signing up for a workshop or promoting a discount. But if you offer a range of services, a full website is the way to go. You can include an about us page, service details, customer testimonials and even a blog to share helpful content. Local businesses   For local businesses like restaurants or gyms, landing pages are great for promotions, events or seasonal offers. A full website is a must for sharing your address, hours, reviews and simple ways for customers to reach you or book reservations. It also improves SEO, making it easier for local customers to find you. Portfolios and personal brands   If you're a creative professional like a photographer, artist or designer, landing pages are a great way to promote a project, event or special deal. A full website, on the other hand, gives you space to share your portfolio, bio and blog so people can really understand what you do. It also lets you offer services and include a contact form. Tech and SaaS businesses   For tech or SaaS companies, landing pages are perfect for highlighting features, offering demos or driving sign-ups. Still, a full website is essential to dive deeper into your product, share case studies, add testimonials and include pricing and support pages. SaaS businesses, in particular, gain from multiple pages that explain each feature and benefit in detail. Event-based or promotional campaigns   Event-based businesses like conferences or festivals can create landing pages to promote events, sell tickets and drive registrations. Focus on event details and include a clear CTA. For ongoing events or promotions, a full website might work better to share updates, schedules and event info. Nonprofit organizations   Nonprofits can make use of both. A landing page is great for specific campaigns like fundraising or volunteer recruitment when the goal is to drive donations or sign-ups. A full website is important for sharing your mission, telling your story, including donor stories and keeping people updated on programs and events. Websites and landing pages in action There are a number of scenarios where either asset works: Example 1 A tech company uses a landing page to promote sign-ups for early access to their new app. As demand grows, they create a website to truly represent their developing brand. Example 2 An e-commerce store has a website with multiple product pages but creates a special landing page for their Black Friday sale. Example 3 A consultant uses their website to host a blog and share industry insights while employing landing pages for workshop registrations. Single-page and landing page websites: The best of both worlds   You don’t have to pick between a full website and a landing page—there’s a middle ground. Landing page websites and single-page websites combine the best features, giving you a sleek, action-driven design without unnecessary complexity. A landing page website keeps things simple. Everything you need—about, services, testimonials, contact info—is packed into one scrollable page with a clear call-to-action (CTA) that moves visitors toward a single goal. A single-page website takes it up a notch. It’s still clean and streamlined but offers added flexibility, like anchor links for easier navigation or extra sections like pricing or a portfolio. Landing page vs website FAQ Is a landing page better than a website? It depends on your goals. A landing page is perfect for driving a specific action—like capturing leads or promoting a product. A website on the other hand provides more information, multiple pages and a broader experience, making it great for businesses with a variety of offerings. Can a landing page act as a website? Yes, a landing page can work as a website if you only need a single page to promote a product, service or offer. It won't have the depth or structure of a full website but it can still help you achieve specific goals like running a campaign or collecting leads. Can I have both a landing page and website? Yes. Many businesses use both. A website can provide all the details about your business while landing pages focus on specific campaigns or promotions. This way, you can drive actions while still offering more information elsewhere. Do I need a separate domain for a landing page and website? Not at all. You can use the same domain for both by creating subdomains or paths, like “yourbusiness.com/landing-page.” If you want to keep campaigns separate or try different branding, you could choose a different domain. Can you have a landing page without a website? Yes, you can have just a landing page. This is common for promoting a single product, running special offers or targeting a specific campaign with one focused page to drive conversions. How many landing pages can a website have? A website can have as many landing pages as you need. Each one can be tailored to different campaigns, like promoting products, collecting leads or registering for events. It really depends on the goals you want to hit. What is a landing page definition? A landing page is a single web page focused on one goal, usually tied to a clear call to action (CTA). Unlike a full website with lots of content and navigation choices, landing pages are designed to guide visitors toward one action, like filling out a form or making a purchase.

Ready to let your work shine? Build your portfolio →   Feel like your art deserves more than a cluttered Instagram grid or a forgotten folder on your laptop? A strong portfolio turns your work into a story people can see, feel and remember. It’s how the right audience discovers your talent and how you show them you’re serious about your craft. Here’s how to build an art portfolio that highlights your best pieces, reflects your unique style and gets your creativity noticed. TL;DR: how to make an art portfolio This guide shows you how to create a website  for your art portfolio that attracts clients, galleries or schools. It covers every step: defining your purpose, selecting your best pieces, choosing a website builder like Wix, customizing a template, designing your homepage and organizing your artwork. You’ll also learn how to add contact info, start an online shop, get feedback and keep your portfolio updated. Plus, we'll feature inspiring artist portfolios to spark your ideas and help you shape your creative vision. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. The basic setup is free and lets you put your art online easily. Paid options give you extra tools to make your work stand out, sell more and get noticed. Wix's portfolio features How artists can use Wix portfolios Gallery showcase • Display high-res paintings, drawings or photos with zoom & hover effects • Organize by series, theme or medium • Add sketches, process shots or behind-the-scenes videos Art sales & merch • Sell originals, prints or art merchandise • Run limited editions or print-on-demand • Manage secure payments and shipping details Marketing for artists • Collect fan and collector emails • Send updates about new artworks, exhibitions or sales • Chat live with visitors to take commissions Interactive art media • Embed timelapse videos, studio tours or 360° views • Add interactive galleries or hover animations • Image optimization for faster loading and enhanced visuals Insights & analytics • See which artworks or galleries get the most attention • Understand who’s visiting your site • Track clicks on shop items to optimize sales Social integration • Display your Instagram or other social feeds • Show testimonials from galleries, clients or students • Share new work directly to social media Search & discoverability • Optimize artwork pages for Google and image search • Use AI-assisted SEO suggestions to improve visibility • Use structured data to help your art get found online Exclusive access & memberships • Offer members-only galleries or content for collectors and fans • Share exclusive prints, tutorials or behind-the-scenes material Events & art commissions • Promote exhibitions, workshops or pop-up shows • Accept bookings for commissions or art classes Professional art branding • Use custom fonts, color palettes and layouts to match your artistic style • Ensure mobile-friendly fast-loading galleries What is an art portfolio? An art portfolio is a collection of your best and most representative artwork, curated and presented in a cohesive and professional manner. It serves as a visual representation of your skills, style and creative voice. Traditionally, art portfolio examples would consist of physical copies of your work, such as paintings, drawings or photographs, carefully arranged in a folder or binder. With the rise of technology and digital media, many artists are now choosing to showcase their portfolios online. Online platforms have become increasingly popular, with 31% of young buyers and 37% of new art buyers  purchasing their first-ever artwork online. This indicates a growing trend of art enthusiasts embracing the digital realm to discover and purchase artwork that resonates with them. Ready to build an online portfolio ? Start designing yours today. How to make an art portfolio online Define your purpose   Select your best pieces Choose an online platform Customize a template Design a compelling homepage  Showcase your artwork Add a contact page Start an online shop (optional) Get feedback from others Edit over time 01. Define your purpose The first step to creating a captivating art portfolio is to define your purpose and audience. Ask yourself why are you making a portfolio and who is it for? Your portfolio should have a clear goal, whether it's selling your work, applying for a grant, or showcasing your talent. Consider what they're looking for, what they value and what they expect from an art portfolio. Your portfolio should speak directly to them and highlight the unique aspects of your art. Identify your audience Your audience can vary depending on your goals. Knowing your target audience will help you customize your portfolio so that it resonates with the intended crowd. For example, if you primarily illustrate for children's books, you may want to showcase these pieces prominently in your portfolio. You can focus your portfolio towards: Gallery curators : If you are looking to exhibit in galleries or museums, highlight pieces that display a sense of your overall aesthetic. Potential buyers : Present high-quality images of your pieces and include details on pricing and availability. You may also want to think about including an online store directly on your portfolio site for easy transactions. Art schools : For students looking to apply to art schools, focus on highlighting your artistic range, techniques and development over time. 02. Select your best art pieces When choosing the specific pieces to incorporate in your art portfolio, think about quality over quantity. Pick a range of work that highlights the scope of your distinct approach and abilities. This will give your viewers an idea of what you are capable of as an artist. Keep these concepts in mind when curating your collection: Create a cohesive portfolio Your art portfolio should have a sense of unity and flow. Select pieces with a similar style, color palette or subject matter to make a cohesive collection. Also consider the specific materials and medium of your work and think about the entire story the pieces tell collectively.  Learn more: What to include in a portfolio Common portfolio mistakes Highlight your artistic strengths Use your art portfolio to display what sets you apart from other artists. Be sure to include pieces that demonstrate your technical skills, creativity and notable perspective. This will help others see what makes you stand out in the art world. Look at other portfolios for inspiration Exploring different portfolio website ideas  and art blogs can help you gain insights into what works and what doesn't when it comes to showcasing your own pieces. Seeing other artists' portfolios can help spark new ideas and concepts to incorporate into your own site. Websites like Behance, Dribble, Carbonmade and Coroflot are full of excellent examples of how to present your work in the best possible light and provide another platform to showcase your work. Get started with an AI generated website  today. How to layout an art portfolio : Organize your work by medium, theme or series to take viewers on a visual journey through your creativity. Use clean grids and thoughtful spacing so each piece has room to shine and the eye moves effortlessly across your portfolio. Include sketches, studies or behind-the-scenes shots to reveal your creative process and spotlight 3–5 standout pieces with quick notes on concept, inspiration or approach to give your work personality and make it unforgettable. Learn more about how to build a portfolio for college. 03. Choose a website builder for artists Now that you have curated your artwork, it’s time to pick a website builder  that best suits your goal of displaying your pieces. When it comes to showcasing your art portfolio, drag and drop website building platforms like Wix offer portfolio templates and tools that cater to the needs of an artist's portfolio. Take a look at some of the best website builders for artists  , some of the best portfolio builders and consider the following factors when creating an online art portfolio of your own: User-friendly interface Since you’ve likely spent hours refining your artistic practice and honing in on your overall aesthetic, you want a platform that is easy to use and regularly update content. A user-friendly interface will streamline the process of creating your art portfolio and updating it as needed.  Customization options Having a variety of customization options, like different templates, color schemes and font choices, offers plenty of creative freedom as you carve out your online presence. This allows you to build a distinct portfolio that reflects your personal approach. 04. Customize a template Find a website template  that best suits your style and purpose. When determining your options, go for best portfolio layouts over a personal web page , that will provide you with the website layout you need to share your collection. Your art portfolio should be easy to navigate and engaging. Avoid cluttered layouts or too many distractions that may take away from the main focus–your artwork. 05. Design a compelling homepage Your homepage is often the first impression viewers will receive of your portfolio. It's frequently the most visited by new and returning users, playing a major role in your website experience. The objectives for your homepage should be to engage new visitors quickly and channel them to the right content. To achieve these objectives, include the following elements: An eye-catching banner or slideshow Craft a striking banner or slideshow that will immediately draw visitors in. Slideshows provide a way to add motion to your website, displaying rich content. Introduction and artist statement Include a brief introduction, offering readers a sense of who you are as an artist. You can also write an artist statement to add more context and meaning to your portfolio. Navigation menu Make it easy for viewers to navigate through your portfolio by including a clear and organized navigation menu. This will help them find specific pieces or sections easily. 06. Showcase your artwork The main purpose of an art portfolio is to exhibit your collection, so be sure to display it in the best possible way. Keep the following tips in mind when determining your website design : Organize effectively Create distinct categories highlighting different art techniques, such as abstract, landscapes, portraits, comics, etc. This enables visitors to filter through your art pieces and narrow in on their preferences.  Use high quality images Make sure to use high-resolution images that accurately represent the colors and details of your pieces. To photograph your art, use natural lighting and avoid shadows or reflections. You can use this image resizer  tool to make sure each photo is sized for optimal viewing.  Include relevant details Along with each image, display the title, medium, size and other background information about the piece. Tell engaging visual stories as it helps convey the essence and narrative behind the artwork. You may want to share details about your artistic process and any backstory to the specific piece. This will give viewers a better understanding of your artistic identity and workflow. Consider additional features Depending on your chosen platform, you may have the option to integrate elements such as videos, 360-degree views or zoom capabilities. These can add an extra layer of interactivity and engagement for visitors. 07. Add a contact page Don't forget to build a contact page in your portfolio. This simple addition will make it easier for individuals to get in touch with you. Investing in a business email  and  business phone number  is an easy way to elevate your professional presence. Be sure to have the following: Contact form Email address Phone number Links to your social media accounts Art business name ideas 08. Start an online shop (optional) If you are interested in  selling art online , consider adding an online store  to your portfolio. Having an online store provides the convenience and accessibility that modern buyers seek, allowing them to browse and purchase your artwork from the comfort of their own homes. When creating your shop, make sure to: Write product descriptions For each piece, include a thorough description with the title, medium, size and any other relevant details. You can also write background knowledge or stories behind the creation of each piece. Set up secure payment options Select a platform that offers secure ways to accept payments online . This will ensure the safety of both you and your customers' data.  Offer shipping and handling information Be transparent about your shipping and handling process, including estimated delivery times and any additional fees or policies. This will help manage customer expectations and avoid any misunderstandings.  Tip : You can also start a print-on-demand business to help you make money as an artist . If you’re new to eCommerce websites , check our guide on what is eCommerce  to get started. 09. Get feedback from others Ask someone with experience in creating or evaluating art portfolios, such as an art teacher or a professional artist, to review your work. Outside advice and objective feedback can provide fresh perspectives and help you identify areas for improvement that you may have overlooked. Constructive criticism from knowledgeable sources can be invaluable for refining and enhancing your portfolio. Additionally, they might offer tips on how to present your work in a more compelling way or suggest pieces to include that better highlight your skills. Don’t hesitate to ask questions during the review process to fully understand their feedback and make the most out of the experience. Remember, every critique is an opportunity to learn and grow as an artist. 10. Edit your art portfolio over time Your portfolio should adapt as your artistic style evolves and grows. Regularly updating your portfolio with new pieces can keep your website fresh and engaging for both regular visitors and potential clients. It's important to have external eyes review your site and be open to feedback, as it can provide valuable insights for improvement. Utilize analytics tools like Google Analytics to track popular pages and user engagement, allowing you to focus on the most impactful content. Don't be afraid to experiment and make changes over time. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make an engineering portfolio How to make a tattoo portfolio To make an art portfolio , curate your work like a story that draws viewers in from the first glance. Arrange pieces by medium, theme or series so each section flows naturally into the next and use clean layouts with enough space for every piece to breathe. Sprinkle in sketches, studies or behind-the-scenes shots to reveal how your ideas take shape and add short notes on concept, inspiration or approach to give personality to your work. Learn more: How to make a portfolio Why is it important to have an art portfolio An online art portfolio is a digital collection of your art, typically built on a website hosting  platform. It serves as a central hub for your oeuvre, making it easily accessible to anyone with an internet connection. Here are some key reasons why you need an online portfolio: Gives you artistic freedom An online art portfolio grants you control over how your work is presented. You can curate and organize your web content in a way that best represents your style. This allows you to feature the diversity of your talent, making it easier for visitors to see the full range of your abilities. Maintains an up-to-date presence Your portfolio can be accessed anytime, anywhere—meaning anyone who wants to see your talent can view it at their own convenience. Be sure to regularly update your site with new and improved content, keeping it fresh and relevant. Attracts potential buyers An online art portfolio is an effective way to persuade potential buyers to invest in your art. By showcasing high-quality images of your artwork and including information about pricing and availability, you can entice clients to purchase, or even hire you for a commissioned piece. It facilitates easier communication and transactions between you and potential buyers. Demonstrates your identity as an artist Your online portfolio is a representation of you as an artist. It not only showcases your work but also provides insight into your creative process, inspirations and overall artistic identity. By displaying your art and accompanying it with meaningful descriptions or stories, you can connect with viewers on a deeper level. This helps build your personal brand and establishes yourself as a professional in the art world.  Art school admission requirement  If you're an aspiring artist looking to apply to art schools, having a well-designed online portfolio is a prerequisite  of the admission process. Art schools want to see not only your technical skills, but also your creativity and ability to effectively present your work. An online portfolio is an excellent way to showcase all these elements in one place, making it easier for admissions officers to evaluate your potential as an artist.   Online art portfolio examples Looking for guidance on creating an art portfolio that will make waves in the art community? Check out these Wix-made portfolio websites. They're chosen to inspire and empower you to showcase your talent. LIŔONA Liron Eldar-Ashkenazi has simplified the menu options to make it easier for website users to navigate the entire site. Each gallery image contains titles that, when clicked, open to a unique page with a detailed project description. Zaria Forman Zaria Forman’s homepage opens with a captivating fullscreen photo of her engrossed in her painting. The image serves to highlight the immense size of Zaria's canvas and offers a glimpse into her inspiring vision. Jessie Maxwell Bearden With an Instagram feed on her site, Jessica Maxwell Bearden can showcase more images of her work, grow her followers and ensure that her site is always up-to-date. Timothy Goodman The combination of a cheerful yellow background with black and white text creates a lively contrast, making important aspects of Timothy Goodman's site stand out. Timothy takes the color scheme a step further on his About page, using color blocks to highlight distinct sections that showcase his bio, press images, client list and press. The portfolio website result is a visually appealing design that captures attention and guides visitors through the site. What common mistakes do people often make when creating a portfolio, that I should avoid? Creating a portfolio for the first time can be a little daunting and it’s easy to make mistakes that might prevent your portfolio from accurately reflecting your skills, talents and expertise. One of the most common mistakes is including everything you’ve ever worked on, rather than choosing your best pieces. A cluttered portfolio makes it hard for people to see your strengths. This also means carefully choosing work that reflects the range of skills or experience that you have. Focus on quality over quantity—choose pieces that showcase your skills and align with the type of opportunities you want. Another mistake is not tailoring your portfolio to your audience. If you’re applying for different roles or projects, tweak your portfolio to highlight relevant skills and projects. Very general portfolios can feel impersonal and fail to make an impact. Avoid neglecting the narrative. Your portfolio isn’t just a collection of work; it’s your story. Explain the context behind each piece—what problem you solved, your thought process and the outcome. This makes your work and you much more relatable. Lastly, don’t forget to focus on building a professional presentation — both in terms of how it looks and works. Broken links, typos or clunky navigation can ruin a great portfolio. Test it thoroughly and seek feedback from others. Remember, your portfolio represents you—make it authentic. Let your personality shine through. Other types of websites to create How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make an art portfolio FAQ What should I include in my art portfolio? Your art portfolio should have a variety of your best work, along with relevant facts such as titles, mediums and sizes. You can also write an artist statement and any other additional features that highlight your artistic strengths. How many pieces should I include in my art portfolio? The number of pieces you decide to incorporate will vary depending on your chosen platform and the length of your body of work. Generally, it is recommended to have at least 10-15 pieces to give viewers a well-rounded sense of your style and abilities. Can I use my social media as an art portfolio? While some artists may decide to display their work solely on social media platforms, having a dedicated art portfolio website allows for more customization and a more professional presentation of your art. Additionally, having an online portfolio can make it easier to reach potential clients or employers who may not be active on social media. How do I create an online art portfolio for free? You'll want to choose a user-friendly portfolio website builder, like Wix, which can help you take your portfolio from start to finish with templates and customization options to best display your work. What should I avoid adding to my art portfolio? Avoid adding art to your portfolio that doesn't represent your best work or is unfinished. Also, steer clear of including art that's too similar to other pieces you have in your portfolio. Remember, quality over quantity is key. What should I focus on when creating an art portfolio for College? For a college art portfolio, focus on showcasing your best and most recent work, demonstrating your artistic growth and skills. Include pieces that display your understanding of different mediums, techniques and concepts. Highlight your unique style and potential for growth in a way that aligns with what you've learn from your program. How do I keep improving my art portfolio while making sure it's updated? Keep your portfolio fresh by regularly adding new pieces that showcase your latest skills and growth. Create a schedule for updates, such as adding three new art pieces every month. Continuously experiment with new mediums, techniques and styles to showcase your versatility. It's worth also keeping up with new styles and trends.

Turn your ideas into a website you love with Wix →   Creating a vacation rental website is essential for property owners looking to maximize their direct bookings and reduce reliance on third-party platforms OTAs (online travel agencies) like AirBNB and VRBO. By cutting out the middleman, you and your guests can save money and you also avoid issues surrounding disputes on OTAs. The vacation rental market is projected to rea ch USD 256.31 billion by 2030 , off ering property owners with a strong website huge growth and revenue potential. Whether you are a single property owner, run a bed and breakfast with several rooms, villa with multiple apartments or a small hotel, investing in a business website is crucial for boosting your direct bookings. This guide will walk you through the key components of how to build a website  for your vacation rental to help you attract more visitors, showcase your property beautifully and provide an easy booking experience for your guests. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a vacation rental website Building a successful vacation rental website starts with showcasing your properties and making booking effortless for your guests. With the right website builder, you can create a mobile-friendly site with high-quality photos, clear property descriptions and a simple booking system. Add guest reviews and search filters to help your visitors find their perfect stay. By focusing on these essentials, you can attract more bookings, build trust and make your vacation rentals stand out online. What makes a great vacation rental website To create a website that truly works for you and your guests, focus on features that make browsing and booking easy, informative and trustworthy. Here are the top five features that make a vacation rental website shine: Feature Why it matters High-quality photos Captures attention and highlights your property Clear property descriptions Sets guest expectations and improves bookings Easy booking system Simplifies reservations and payments Mobile-friendly design Ensures seamless browsing on any device Guest reviews Builds credibility and trust with potential guests What is a vacation rental website? A vacation rental website is an online platform that showcases a property or properties available for rent, similar to a hotel booking website . It includes key information such as location, amenities, pricing and availability and allows guests to make direct bookings. These types of websites  are typically owned and managed by individual property owners or small rental management companies.  How to make a vacation rental website in 10 steps Create a vacation rental brand Pick a domain name and host Choose a website builder and template Design your vacation rental website Add key pages and navigation List your vacation rental properties Integrate booking and payment functionality Start a blog (optional) Perform search engine optimizations (SEO) Market your vacation rental website 01.  Create a vacation rental brand Before you start building your vacation rental website, it’s important to establish a strong brand that effectively represents your vacation rental. Consider the unique features of your property, the experience you want to offer guests and the overall message you wish to convey. This includes: Choosing a brand name: Pick a name that is easy to remember, relevant to your property and unique. It should also be available as a domain name. If you need help coming up with ideas, try  business name generators  for inspiration. Identifying your target audience: Determine the type of guests you want to attract and tailor your branding  and messaging accordingly. Defining your unique selling points: Highlight what sets your vacation rental apart from others in the area, whether it’s location, amenities or special features. Creating a logo: Design a logo that reflects your brand and can be used on your website, social media and marketing  materials. Learn how to create a logo  for your vacation rental business and get started with the Wix logo maker .  02. Pick a domain name and host Your  domain name  is your online identity, serving as the digital face of your vacation rental. It represents your property in the vast online marketplace. When selecting a domain name, choose one that reflects your rental's unique charm and is easy to remember and spell. This helps potential guests find and remember your listing, enhancing your online visibility and attracting more bookings. Choose a great domain name by following these tips: Keep it short and memorable. Steer clear of numbers, hyphens or tricky spellings. Opt for a domain extension that fits your location or industry, like .com, .rentals or .vacation. Do a domain name search  to check if it’s available and doesn’t conflict with any trademarks. First time creating a domain? Learn more about  what is a domain  and its role in your vacation rental website appearance. Reliable hosting is the foundation of a successful vacation rental listing. By using a trustworthy hosting website , you can make sure your digital doors are always open and inviting, allowing guests to book your property anytime. Here are some key considerations when selecting a hosting platform: Server speed : Guarantee fast loading times for your website Uptime  guarantees : High uptime percentages minimize website downtime and maintain  site reliability . Security features :  Website security  measures protect your  website privacy  and visitor data. Scalability  options : Allows your website to grow and handle increased traffic over time. Tip:  When you build a website with Wix, you’ll get  free website hosting . 03. Choose a website builder and template Next, you’ll need a website builder  that offers website templates  designed specifically for your industry. Choose a platform that’s easy to use and provides all the tools you need to create a professional-looking site. Wix offers many options, including apartments and hostels website templates  with built-in features such as booking forms and property galleries. Look for a template that complements your property's style and ambiance, reflecting the experience you offer guests. Consider the following web design  tips: Keep it simple:  Avoid cluttered layouts and overwhelming graphics. Keep things clean and easy to navigate. Use high-quality images:  Showcase your property with stunning photography that highlights its best features. High-quality, professional photos are essential for showcasing properties and attracting more bookings. Include clear calls-to-action (CTAs):  Make it easy for visitors to book by including visible CTAs throughout your site. Utilize negative space:  Leave room around important elements of your website, drawing attention to them and creating a more visually appealing website layout . Ready to create your vacation rental website?  Get started with an  AI website builder  today. 04. Design your vacation rental website Now comes the fun part - designing your website. Use your brand elements and selected template to create a visually appealing, user-friendly site. To capture your unique vacation rental brand and personalize your website design , consider the following: Change the color palette : Customize your website color scheme  to match your rental's vibe. Avoid irritating and tacky colors; opt for calm and inviting tones to create a pleasant experience for potential guests. Pick a font : Choose typography  that is easy to read and aligns with your branding. If your rental conveys professionalism, go for a classic and clean font. For a more playful and creative atmosphere, consider using a unique and modern font. "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 05. Add key pages and navigation Your vacation rental website should include several essential web pages  that provide visitors with all the information they need to book your property. Create a clear site navigation  menu that makes it easy for visitors to explore your website and find the information they need. Use the list of pages when planning your vacation rental website: Homepage :  Highlight the essence of your property and brand with a captivating overview. Offer potential guests a warm and inviting introduction, providing a glimpse into the unique and special experience your vacation rental offers. Include special offers to attract and engage guests, providing them with exciting incentives to book their stay. About page:  Share the rich story behind your vacation rental, diving into its history, architectural features and what makes it stand out. Discuss your journey, the inspiration behind creating this haven and how it has evolved over time. Connect personally with guests by letting them see the passion, dedication and care you have invested in every detail of your property. Property listings:  Showcase your properties in detail, with engaging and vivid descriptions, stunning high-resolution photos, transparent pricing, availability calendars and straightforward booking options. Highlight unique amenities and nearby attractions to make each listing appealing. Make it easy and intuitive for guests to explore and choose the ideal stay that meets their needs and expectations. Booking page:  Offer a seamless and hassle-free booking experience with an intuitive and friendly user interface . Allow guests to book directly and securely, with transparent pricing, any available discounts and detailed payment options. Provide reassurance with a secure payment gateway and excellent customer support, ensuring guests feel confident and stress-free while planning their trip. Contact page:  Provide essential and easily accessible contact details for inquiries and assistance. Make it straightforward for guests to reach out via multiple channels, including business email , business phone  or an online form . Consider adding a live chat option for immediate support, enhancing guest satisfaction and engagement. Terms and conditions page:  Clearly outline and define comprehensive booking terms and conditions, covering all aspects such as cancellation policies, payment details, house rules and any special requirements. Equip guests with all necessary information before they reserve, ensuring transparency and understanding to avoid any misunderstandings. Reviews page:  Encourage guests to read and leave detailed reviews about their stay, sharing their experiences and highlighting memorable moments. Positive feedback can significantly influence potential guests, providing social proof and boosting confidence in your rental. Display testimonials prominently and consider responding to reviews to show appreciation and dedication to guest satisfaction. Blog page:   Create a blog  to share valuable insights, tips and updates about the vacation rental industry or your specific destination. Drive traffic to your site and improve search engine rankings with informative and engaging content. Discuss local events, travel trends and provide practical advice to help guests make the most of their stay, establishing your site as a trusted resource. “When you’re unsure where to start, don’t reinvent the wheel. Get inspired and explore website examples in your niche to see what’s trending, what works and what you can adapt to fit your own brand personality.” - Yarin Singolda, PMM at Wix For more inspiration, check out homepage design examples , contact us page examples , and about us page examples  to see how others showcase their business and engage visitors effectively. 06. List your vacation rental properties Once you have created your vacation rental website and designed essential pages, it's time to list your vacation rental properties. Be sure to add all the important information so your guests get a good feel of your property and know exactly what kind of accommodation you offer. Consider including the following elements in each listing: Property name:  Choose a catchy and memorable name that reflects the essence of your property and brand. Property description:  Provide a clear and detailed overview of your rental, highlighting its best features, unique amenities and what makes it an exceptional stay for guests. Location :  Include specific and accurate location details to help guests understand the neighborhood, nearby attractions and how to get there. Capacity :  Specify the number of guests your property can accommodate, including available bedrooms and other sleeping arrangements. High-resolution photos:  Use professional photography to showcase every aspect of your property accurately. Consider investing in drone or 360-degree photos to provide a comprehensive view and give guests a better feel for the property. Use a photo resizer  tool to optimize the photos for different platforms. Pricing and availability:  Be transparent with your pricing, including any additional fees or taxes. Provide an up-to-date calendar to show availability and allow guests to book directly through your website. Unique amenities:  Highlight special features such as a pool, hot tub, beach access or stunning views that make your rental stand out from others in the area. Nearby attractions:  Mention popular local attractions, activities and restaurants that are easily accessible from your rental. This can help guests plan their stay and add value to their experience. Booking options:  Make it easy for guests to reserve their stay with clear online scheduling   options and a seamless checkout process. Guest reviews:  Display previous guest reviews to provide social proof and build trust with potential guests. Encourage guests to leave reviews after their stay for future visitors to see. House rules :  Clearly outline any important house rules or policies to ensure guests have a pleasant and safe stay. Quiet hours, smoking and pets are some examples of things you might want to mention. Cancellation policy : Clearly state your cancellation policy to avoid any misunderstandings with guests. Consider offering flexible options during uncertain times or peak travel seasons. 07. Integrate booking and payment functionality To create a seamless booking experience for your guests, it's essential to integrate booking and online payment processing  functionality into your vacation rental website. This will allow guests to easily reserve their stay and make payments directly on your site, reducing the risk of any errors or delays. Consider using a reliable and secure online booking system that offers features such as: Availability calendars:  Display real-time availability for each property, making it easy for guests to see when the rental is available. Online reservations:  Allow guests to book their stay with just a few clicks, without having to leave your website. Secure payment processing:  Use a trusted payment gateway to process transactions securely and protect guest data. Guest profiles:  Create guest profiles to store important information and make the booking process more efficient for returning guests. Automated email confirmations and reminders:  Send automated emails confirming reservations, reminding guests of upcoming stays or requesting reviews after check-out. Simplify the checkout process as much as possible by reducing the number of steps and required fields. – Letícia Fernandes, Head of institutional marketing at Pagar.me and Stone. 08. Start a blog (optional) Starting a blog  can give your vacation rental website a personal touch, establish your authority in the industry and most importantly, it will help guests to find your website through search engines. A blog allows you to share helpful and engaging content with potential guests, drive traffic to your site and improve search engine rankings. Consider writing about topics such as: Local attractions:  Share information about popular tourist spots, hidden gems and upcoming events in your area. This can help attract visitors who are searching for information about your destination. Travel tips:  Provide practical advice on things like packing essentials, transportation options or budget-friendly activities. This can help guests plan their trips and make the most of their stay. Design inspiration:  Showcase unique design elements of your property or provide tips on how to decorate a vacation rental. This can help give potential guests an idea of what to expect and attract them to your rental. Industry updates:  Share news and updates about the vacation rental industry, such as new trends, regulations or marketing tips. Guest experiences:  Feature guest reviews or stories from past visitors to show the positive experiences others have had at your property. This can also help build credibility and trust with potential guests. 09. Optimize your site for SEO Search engine optimization (SEO) is vital for improving your vacation rental website visibility and attracting organic traffic. By implementing SEO features , you can increase your website ranking on search engine result pages, driving more potential guests to your vacation rental. Consider the following best practices: Start with keyword research:  Identify the keywords potential guests use when searching for vacation rentals in your area. Understand local search trends and weave these keywords into your website content, titles and meta descriptions to boost visibility. Create quality content:  Share valuable insights or travel tips regularly on your site. Use relevant keywords naturally to keep the content engaging and reader-friendly. Build backlinks:  Forge connections with websites and local businesses, like tourism boards or travel bloggers, to earn backlinks. These links can enhance your search engine rankings and online credibility. Utilize local directories:  List your vacation rental on popular local directories like Google My Business, TripAdvisor and Yelp. This increases your online presence and helps guests find authentic reviews and detailed information. Design mobile-friendly:  Make sure your website is mobile-friendly with clean layouts and easy navigation. Quick load times are crucial as many travelers book trips via smartphones. Improve page speed:  Optimize your website's loading speed to improve user experience  and search rankings. Use tools for image compression, browser caching and reduce server response times for better performance. 10. Market your vacation rental website Creating an attractive and user-friendly vacation rental website is only half the battle; you also need to promote it effectively to attract guests. By engaging with your audience through different channels, you can increase visibility and drive more traffic to your site, ensuring it reaches its full potential. Consider the following marketing strategies : Use social media marketing :  Share photos, videos and updates about your vacation rental on popular social media platforms like Facebook, Instagram and Twitter. Consider using hashtags and location tags to reach a wider audience. Collaborate with influencers:  Partner with travel bloggers or influencers in your niche and offer them a complimentary stay in exchange for promotion on their channels. Email marketing :  Collect email addresses from guests who have stayed at your property or expressed interest in booking. Use email marketing tools  to send out newsletters, promotions or personalized offers. Invest in paid advertising:  Consider using paid advertising options like Google AdWords, Facebook Ads or Instagram Ads to target potential customers and increase website traffic. Partner with local businesses:  Forge partnerships with local businesses such as restaurants, tour companies or car rental agencies. Offer special discounts or packages for their customers who also book a stay at your vacation rental. Vacation rental website examples If you need inspiration and website ideas  for your vacation rental site, check out these examples of successful vacation rental websites built on Wix. They showcase how you can use different features and design elements to create a unique and professional website for your vacation rental property. The Gardeness The Gardeness  website is a testament to exquisite design, featuring high-quality images that immediately captivate visitors and convey the serene, wellness-focused ethos of the brand. Its clean, modern layout is both visually appealing and functional, ensuring that users can navigate the site effortlessly. Strategically placed calls-to-action that encourage further exploration and facilitate easy booking. The overall aesthetic exudes tranquility, perfectly mirroring the holistic well-being focus of The Gardeness. New Mexico Tipis The  New Mexico Tipis  website draws visitors in with its design aesthetic, featuring high-quality images, a clean layout and rustic color scheme that beautifully reflects its unique glamping offerings. The intuitive navigation allows users to easily explore the site, with strategically placed calls-to-action that guide them toward booking. Separate pages dedicated to local attractions and policies offer thorough insights, ensuring that essential information is readily available. The well-designed product pages offer detailed descriptions and high-quality pictures of the accommodations alongside clearly laid out fees. Seaside 4212 The Seaside 4212  website impresses with its clean and modern design, perfectly capturing the essence of a tranquil beachfront getaway. The homepage features a convenient map for easy location reference, ensuring potential visitors can readily visualize their destination. Seamless booking integration is achieved through Wix Hotels, simplifying the reservation process for users. High-quality images and detailed descriptions of the beachfront condo enhance the site's appeal, showcasing the luxurious amenities and breathtaking views of the Gulf of Mexico. A dedicated reviews page offers authentic feedback and experiences from previous guests, further enhancing the condo's credibility and appeal. Together, these elements convey a sense of relaxation and luxury, aligning with the brand's commitment to providing an exceptional vacation experience on the Alabama coastline. What to include in your vacation rental website Here’s your checklist for what to include in a vacation rental website: Booking engine : Let guests check availability, choose dates and make secure reservations right from your website. High-quality photos : Show off your property with professional images that capture its best features. Detailed property descriptions : Share key details like location, amenities, rates and availability to help guests book with confidence. Guest reviews and testimonials : Build trust by featuring positive feedback from past visitors. Local recommendations : Add a 'things to do' section with tips on activities, restaurants and must-see spots nearby. Contact information : Make it easy for guests to reach you with a phone number, email and contact form. Mobile-friendly design : Ensure your site works seamlessly on smartphones and tablets for on-the-go bookings. Special offers : Highlight discounts or exclusive deals to encourage direct reservations. Clear call-to-action buttons : Use 'book now' or 'check availability' buttons that are easy to find and click. About us page : Share your story to create a personal connection with potential guests. Why do you need a vacation rental website for your business? Having a vacation rental website allows property owners to take control of their bookings, reduce reliance on third-party platforms and provide a personalized experience for potential guests. By having your own website, you gain the following benefits: Boost direct bookings:  By having your own website, you can attract more potential guests and encourage them to book directly with you instead of through third-party platforms. This not only saves you money on booking fees but also provides a more personal and direct connection with your guests. Increase visibility:  With the rise of online bookings, having an online presence is essential for any business. Having a professional website allows you to showcase your property and make it more visible to potential guests who are searching for accommodations. Build trust:  A professional website gives your vacation rental business credibility and builds trust with potential guests. It also allows you to display reviews from previous guests, increasing the likelihood of future bookings. Stand out from competitors:  Having a well-designed and user-friendly website can help you stand out from competitors in your area. It allows you to showcase unique features and amenities of your property, giving potential guests more reasons to choose your vacation rental. Control over the booking process:  With a vacation rental website, you have complete control over the booking process. You can set your own policies, manage availability and rates and communicate directly with guests to ensure a smooth booking experience. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a veterinary website How to make a website for bookkeeping How to make a nutritionist website How to make a vacation rental website FAQ Do I need to have technical knowledge to create a vacation rental website? While some technical knowledge can be helpful, it is not necessary to create a vacation rental website. There are many no code website builders  and templates available that make it easy for anyone to design and launch their own website without coding experience. How much does it cost to create a vacation rental website? The cost of creating a vacation rental website can vary depending on the method you choose. Using a website builder or template can range from free to several hundred dollars per year, while hiring a professional website designer  can cost more. It's important to consider your budget and needs when deciding which option is best for you. How often should I update my vacation rental website? It's important to regularly update your vacation rental website to keep it relevant and engaging for potential guests. This could include updating photos, adding new information or amenities and refreshing your content. A good rule of thumb is to do a full review and update at least once a year. However, if there are any major changes or updates to your property or policies, you should update your website immediately. Can I track the performance of my vacation rental website? Website builders, like Wix, have built-in website analytics  tools that allow you to track the performance of your site. This includes tracking website traffic, conversion rates and other important metrics. You can also integrate with Google Analytics for more in-depth data analysis. Do I need a separate website for each vacation rental property? It is not necessary to create a separate website for each property unless you have significantly different target audiences or branding for each property. You can showcase multiple properties on one vacation rental website by using categories or filters to differentiate them. Can I integrate my Wix vacation rental website with a third-party booking system? Discover apps like Vacation Rental Booking Engine in the Wix  App Market . Seamlessly integrate with popular systems like Airbnb, Booking.com and VRBO to manage your bookings all in one place. This not only enhances your guest experience but also lets you appear on third-party platforms while offering direct bookings through Google.

Turn your ideas into a website you love with Wix → With rising mortgage costs and strong demand, more homeowners are remodeling instead of buying new. If you're in construction, learning how to create a website    is essential for reaching this growing market. Your site doesn’t just display past projects—it builds trust, answers client questions, and brings in new leads. Starting a business  in construction, or already working as a contractor? This guide will walk you through building a construction website that helps you stand out, get hired, and grow your reputation. Make a construction website today and highlight your projects professionally. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: how to make a construction website A good construction website helps you get found, build trust and bring in more jobs. It should be easy to navigate, mobile-friendly and focused on what your audience needs—clear service info, high-quality photos, reviews and ways to reach you fast. Add contact forms, estimate requests and online scheduling so people don’t have to jump through hoops to hire you. Update your site often, use local keywords and include extras like a blog or downloadable checklists to stay relevant and useful. With a website builder like Wix, you can launch fast, manage everything in one place and actually grow your business without getting stuck on the tech. Website features by construction business type Construction business type Smart website features to include General contractor Project gallery, service area map, quote request form, client reviews Home renovation Before-and-after photo sliders, blog with renovation tips, downloadable budgeting checklist Custom home builder Virtual home tours, design inspiration gallery, detailed service descriptions, testimonials Commercial construction Case studies by industry, downloadable capability statement, contact form with RFP upload Roofing Damage gallery, seasonal maintenance tips, inspection booking tool Landscaping Outdoor project portfolio, seasonal service highlights, estimate form Kitchen and bath remodeler Room-specific galleries, video walkthroughs, design consultation scheduler Green building contractor Certifications badge section, blog on sustainable practices, downloadable materials list Restoration and repair Emergency contact banner, insurance claim assistance page, before-and-after visuals What is a construction website? A construction website serves as a digital storefront and portfolio, allowing you to engage with prospective clients even when they aren't physically visiting a showroom. It's formatted to help visitors learn about your services, request quotes and envision how you can transform their living spaces.  More and more people are turning to the internet for their research, especially when it comes to finding construction services. A visually appealing and intuitive website needs to be a part of your marketing strategies . It can be the deciding factor for potential clients who are comparing your services with your competitors. Learn more : How hard is it to make a website Construction company website template (Industrial) How to make a construction website in 8 steps Decide your website’s purpose Buy a domain name and web hosting Choose a website builder Add projects and images Incorporate lead management tools Highlight your credibility Market to a local audience Maintain your construction website 0 1. Decide your website’s purpose  According to Adi Huri, head of product and creative director of Wow! at Wix: “Just as us humans, every website has its own needs. Try to define what those are and what goals you’d like to achieve in order to create a successful website that is truly original.” Before you start planning your website, you should determine its purpose. Do you want to exhibit your projects, generate leads, or both? A clear understanding of what you want to achieve will help guide the website design  and content creation process. Your website should be tailored to your ideal audience's preferences and needs. For instance, if your construction company specializes in luxury homes, your website should reflect the high-end aesthetic that homeowners are searching for. Consider these tips as you think about web design: Target audience:  Understand your customers, their preferences and pain points. Conduct research to identify what they're searching for when looking for construction services.  Clear value proposition:  Convey the distinctive attributes that differentiate your construction company. Emphasize your unique qualities, expertise and the solutions you offer. Easy to navigate:   Site navigation  should be simple and easy to follow and the important information should be readily accessible. Content relevance:  Craft web content  that directly speaks to the questions and concerns of your audience, whether it involves construction services, project timelines or cost estimates. Additionally, the following tools can help engage your audience and make your website stand out: Testimonials and case studies:  Add references from happy customers and case studies of successful projects. Real-life stories help form trust and legitimacy. Clear call to action (CTA):  Simplify the process for website users to take the next step, whether it be requesting a quote, scheduling a consultation or subscribing to your newsletter. Mobile-friendly design:  Make sure your website appears and operates smoothly on all devices, ranging from desktops to smartphones. Since many clients browse and complete transactions using mobile devices, responsiveness is vital. Regular updates:  Highlight recent work, awards and industry certifications to demonstrate that your business is still active and thriving. Learn more: What is web design? Construction company website template (Bold) 02. Buy a domain name and web hosting A domain name  is the address visitors use to access your website and web hosting refers to the server where your website files are stored. The domain name helps users to easily find and interact with your website, while web hosting ensures that your website is securely stored and accessible to users. It's best to keep domain names simple and easy to remember. Let Wix's domain name generator  assist you in generating names based on your company name or relevant keywords related to your construction services.  When selecting a web host service, think about storage space, bandwidth, website security  measures, web hosting cost and add-ons. With Wix's paid plan, you'll get a domain name, free hosting and a drag and drop website builder  to kickstart your virtual presence.  Learn more about what is website hosting  and its role in your website reliability . 03. Choose a website builder A  website builder , like Wix, simplifies the process of creating a construction website by providing user-friendly tools and templates. It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Using an AI website maker  like Wix's unique chat-based AI tool can enhance the website creation process, resulting in a customized construction website that caters to your individual requirements. Learn more: How to design a website with AI and best AI website builders . Select templates Once you've chosen your website builder, it's time to design your construction website. Wix offers an array of customizable services and maintenance website templates  suitable for various types of websites , including construction (see these construction website templates ). Start by finding a template that aligns with your company's brand and vision. From there, you can add your company's logo and key website features. Tip:  Learn how to design a logo  and use a construction logo maker tool to create the perfect construction logo for your company.  Commercial construction firm website template (Professional) Intuitive navigation When you create a website , it's essential to outline an intuitive navigation system. When viewers can effortlessly find what they need, they’re more likely to stay on your site, explore your services and reach out. Place the most critical pages in your site's header menu and create a clear hierarchy to lead them through your site. Here are some web pages  that should be included on your construction website. Homepage Your homepage  is the first impression that visitors will have of your company. Aside from showcasing your construction slogan , logo and branding, the homepage should also have a brief overview of your services, project gallery, contact information and call-to-action buttons. About us page The About Us page is a chance to introduce readers to your company's history, values and team. Make sure to include a headshot, title and bio for each team member. It helps build trust and shows the human side of your business. Emphasizing the skills, experiences and passions of your team members shows the diverse experience that they will have at their disposal if they work with your company. Services page When it comes to construction, there's a wide range of services available. Individuals searching for a construction company usually have specific services in mind. That's why your services page should feature a comprehensive list of the construction services you offer, along with pricing. Make sure to present them in a way that features their benefits and how they solve problems for your focus audience. For example, if your experience lies in residential builds, spotlight services such as custom homes, home additions, outdoor living spaces and basement renovations. If you offer a unique product or installation service, emphasize its distinctive attributes that set it apart from others in the market. Contact page Your contact page should display all the ways that future customers can reach out to you. You can also include a contact form for future clients to fill out with their project details. Here are the key points to include: Phone number Business email address Physical location/showroom if you have one Map of your service area Links to your social media channels Hours of operation Contact form Construction & Repair Services website template (Dark) 04. Add projects and images Adding a project gallery or portfolio page to your construction website allows viewers to explore your work and find projects that meet their needs. Homeowners or clients  are eager to see examples of your work and envision their own experience. It helps them to picture how your skills can translate into successful outcomes for their own projects. When using images, you should also write detailed descriptions that not only present the final product but also highlight the challenges you faced during the project. By explaining the obstacles you encountered and the innovative solutions you implemented, you demonstrate your problem-solving skills. Crafting compelling content generates more views and boosts your website's search engine ranking. Construction company website template (Clean) Use visuals to tell a story When consumers choose a construction company, the visual content on the website can make all the difference. To differentiate yourself from the competition and make an impact, display eye-catching images and videos.  Here are some tips to capture good visuals: Background : Clean up the job-site from any lingering debris or equipment before photographing. Process : Capture the entire project journey, including the remarkable transformation and the initial state of your project. This allows others to witness the progress and the impact your work can make. Crew : Include photos of the team to help your clients connect faces to your company. Take some candid shots of your workers in action for a more intriguing and genuine feel. Results : Last but not least, post high-quality images of the finished project to showcase the final product. Use different angles to show all aspects of the project, including before-and-after shots for a dramatic effect. Use eye-catching images It's best to use original photography, however too often, builders hastily take snapshots with their phones and add them to their websites. Instead, take the time to intentionally photograph your creations, showcasing unique materials and challenging upgrades to homes. In case you need images,  Wix's Media Manager  contains hundreds of free Wix image and video files that can be added directly to your site. Here are some quick tips to create high-quality visuals: Hardware : Invest in a digital camera. If you use your phone, learn its capabilities and utilize picture apps. Lighting : Use natural light as much as possible and avoid using flash. Angles : Take photos from various angles to give a better understanding of the project. Composition : Use basic photography rules such as the rule of thirds, leading lines and symmetry to create visually appealing images. Editing : Make use of video maker  and photo editing software to adjust and enhance the colors, lighting and sharpness of your images. Just remember not to overdo it – keep things natural. Image sizing : Use a photo resizer  to post images in the right size for your website template. Construction company website template (with a video) 05. Incorporate lead management tools Your construction website should not only feature your services and projects, but also integrate lead generation features and a CRM . These tools are essential for capturing potential clients' data and following up with them to convert them into actual customers. Remember to make these tools user-friendly and easily accessible on your website. Here are some examples of lead generation tools you can integrate on your website. Newsletter sign-up form Include a newsletter sign-up form on your construction website to gather email addresses from interested visitors or returning clients. This facilitates communication with them regularly and keeps them updated on your latest work, services and promotions. Make sure to provide valuable content in your newsletters to keep subscribers engaged. Contact form It’s great to include your contact details on your website, but take it a step further and use a contact form that can be filled out to get in touch with you. Make sure the form is easy to fill out and that you have a prompt response time to show your professionalism and dedication. Try this form builder  to customize a contact form that works for your business.  Free consultation or estimate form Allow prospective clients to submit their project details for a free consultation or estimate, giving you the opportunity to follow up and secure new business. Include fields to understand the work needed, budget and approximate timeline. This helps you get a much bigger picture of the scope of the project. Appointment scheduler Offering online scheduling  allows interested individuals to book appointments or consultations directly from your website. This streamlines the process to schedule a meeting with you, raising the chances of converting them into customers. Client portal A client portal is a secure area on your website where customers can view and access project information, documents and important dates. It serves as a membership site , fostering trust, transparency, and efficiency in project management. Online chat Integrating live chat or a chatbot messaging system on your website allows for real-time communication with potential customers. It’s an effective way to answer any questions they may have and to provide them with immediate assistance, building trust and customer satisfaction. With Wix Chat , you can easily add a customized chatbox that reflects your brand. Plus, explore additional chat add-ons in the Wix App Market  to connect with customers on popular platforms like WhatsApp, Facebook and Telegram.  Utility construction company website template (Minimal) 06. Highlight your credibility Engaging content shows your expertise. When visitors discover valuable insights, they're more likely to stay, explore your services and eventually reach out. By offering a diverse range of content, you can cater to various preferences and offer a comprehensive experience that keeps them engaged and interested in your offerings. Explore these content types for your construction website. Construction blog Start a blog  to share your knowledge in the construction industry. Give over your insights and tips through informative articles that instill your authority and provide fresh content loved by search engines. Write blogs with useful tips and advice for your clients. For instance, you could share articles about optimizing construction project timelines or step-by-step guides on home improvement ideas. Testimonials and reviews By including feedback from satisfied clients, you can demonstrate your proven track record of delivering excellent work. These reviews help establish your reputation, increasing the likelihood that new clients will choose your services. You can place these anywhere on your website. Try placing two or three on your main page to draw viewers in, and create a separate tab within your construction site to house additional reviews. Social media links If you have social media accounts include links to them on your website. Many builders have Instagram and TikTok accounts to show more in-depth progress on projects and share more pictures than you’d need on your construction website. Active social media profiles add credibility and give a sense of authenticity. Try incorporating user generated content UGC from happy customers who have plenty of visuals of completed projects or experiences with your construction company. This also helps boost social proof and establish credibility.  Downloadable resources Offering assets such as spreadsheets or checklists can position you as an expert in the construction industry. These tools also serve as lead magnets, allowing you to collect email addresses and nurture leads through your newsletters. You can write content on various topics, such as home renovation budgeting or eco-conscious building practices. 07. Market to a local audience As a construction company, your focus audience is most likely local. Therefore, it's crucial to optimize your website for local searches and tailor your construction marketing to a local audience effectively. Here are some tips to help you do this. Claim your Google My Business listing Google My Business (GMB) is a free tool that lets businesses manage their web visibility on Google Search and Maps. By claiming your GMB listing, you can keep your business facts accurate and up-to-date on Google, making it easier for new clients to find you. Local keywords Use keywords related to your location throughout your website to increase its visibility in local searches. For example, use phrases like "construction company in [city]" or "home renovation services near me" to target prospective customers in your geographic area. Local directory listings Be sure to list your business on local directories such as Yelp, Angie's List or HomeAdvisor. These directories make it easier for clients to discover you when exploring construction options in their area. Your Wix site comes with robust  SEO features  built in to help you optimize your website for search engines. Learn more about how to incorporate SEO with the  Wix SEO hub . 08. Maintain your construction website Once your construction website is up and running, you need to maintain it regularly. Make a habit of updating your website with fresh, relevant content on a regular basis. This not only keeps visitors engaged, but also helps your search engine ranking. Regularly check for broken links on your website and fix them promptly. Broken links can negatively impact user experience and harm your search engine ranking. Read more: How to start a construction business How to create a construction business plan Construction business name ideas to build upon 24 construction websites that build an online presence Construction logo redesign Construction website examples To give you a better idea of what makes an effective construction website, here are some examples of well-designed and functional websites in the industry, built on Wix. A&K General Contractor  A&K Contractor's striking color scheme combines a sleek black background with vibrant orange text, ensuring that their content (including text, images and logo) stands out. Their portfolio gallery showcases a variety of images and videos to showcase their work. A&K frequently links their visual content to their social media accounts, strategically attracting new followers who may eventually become customers. Tri State America  Tri State America's website features a sleek and minimalistic design, setting a modern tone across every page. In addition to the header menu and footer, the homepage offers three key sections that encourage visitors to explore more about the company: a "services" section, a portfolio gallery, and a slideshow of testimonials.  What are the benefits of a construction website? Investing in a construction website offers numerous advantages for your business. It's a clear indication that you're committed to your brand and the quality of your services. Some of these include: Attract potential clients : Allows you to reach a wider audience, attracting new clients. Establish your authority : With a blog and downloadable resources, your construction website can serve as a platform for showcasing your knowledge and expertise in the industry. Showcase your work : Provides an opportunity to display your past projects, outlining the value of your services to future customers. Build trust and credibility : Endorsements may help future clientele build confidence and integrity, increasing the likelihood that they will do business with you.  Related reading: How this homeowner flipped a renovation nightmare into a dream construction business How to make a construction website FAQ What color scheme should I use for my construction website?  When choosing a color scheme for your construction website, it's best to stick with neutral tones such as white, gray or beige. These colors convey professionalism and are easy on the eyes, making them suitable for a business website . Can I use stock images on my construction website?  While it's okay to use some stock images on your website, it's best to have real photos of your work and team. This helps build up trust and adds authenticity to your brand. How much does it cost to develop a website for a construction company? The cost of developing a construction website can vary depending on the complexity. Website builders like Wix offer affordable options, while hiring a freelance website designer  can cost you more. It's best to research and compare different options based on your needs and budget. Overall, investing in a website is worth the long-term benefits it offers for your business.   Learn more: Is Wix free? Does a construction company need a website? Yes, a construction company greatly benefits from having a website. A website serves as a central hub for potential clients to learn about the company, view past projects and contact the business. It also enhances credibility and professionalism, allowing the company to compete more effectively in the market. What should a construction website look like? A construction website should have a clean and professional design that reflects the company's brand identity. It should incorporate high-quality images of past projects to showcase the company's expertise and capabilities. The layout should be easy to navigate, with clear calls-to-action directing visitors to contact the company or request a quote. What should a construction website include? A construction website should include essential information such as the company's contact details, services offered and areas served. It should feature a portfolio or gallery of completed projects, with detailed descriptions and before-and-after photos where applicable. Additionally, the website should provide information about the company's team members, certifications and any awards or recognitions received. Other useful elements to include are client testimonials, a blog or news section for company updates and social media integration for further engagement. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a therapist website

Ready to showcase your best work? Start building your portfolio →  A busine ss portfolio isn’t just a collection of your work—it’s your professional showcase. Whether you're  starting a business  or updating your brand, a well-made portfolio highlights your skills, achievements and services in a way that attracts new opportunities. Think of it as your chance to make a lasting impression and tell your story on your terms. This guide will walk you through how to create an online portfolio , from selecting the right platform to organizing your work and optimizing it for success. By the end, you’ll have a professional portfolio that reflects your skills and opens doors to new opportunities. Ready to explore how to build a website from scratch ? Get started with a website builder  or try an AI website builder . With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a business portfolio? A business portfolio is a dedicated space to highlight your skills, products or services, and it serves as a bridge to connect you with potential clients, collaborators or investors. Unlike a resume, which lists qualifications and experience, an online portfolio  brings your expertise to life. It includes work samples, case studies, client testimonials and visuals that help clients or employers see what you’re capable of. Done right, it builds credibility and sets you apart from others in your industry.  According to Till Florian Schäfer, director of business development for Trusted Shops: "When I read reviews where others share positive experiences with a company or confirm that a product does exactly what I need, it strengthens my trust in choosing that company or deciding on a specific product." Learn more: Best portfolio websites What is a professional portfolio  How to create a marketing portfolio How to make an engineering portfolio How to make a business portfolio in 10 steps  Pick a domain and website host Choose a website builder and template Organize your portfolio Create a compelling homepage and About page Showcase services, products and successful projects Highlight brand identity and certifications Define your business strategy and objectives Make it easy to contact you Start an online store (optional) Optimize for SEO 01. Pick a domain and website host  The first step in crea ting your portfolio is selecting a  domain name  and hosting service. Ideally, it should include your name or business name and, if necessary, a relevant keyword that reflects your work or expertise. A custom domain makes your site look professional and easy to remember. Take some time to brainstorm options that feel professional yet personal to truly represent you or try a domain name generator  and domain name search  to explore available names. You’ll also need a reliable host for your site.  Free web hosting  makes sure your portfolio is always accessible. Website builders like Wix provide an all-in-one solution with hosting, templates and design tools to simplify the process.  Explore these  portfolio name ideas  to get started. 02. Choose a website builder and template A great portfolio website should be easy to navigate and visually appealing. The  best portfolio website builders  should allow you to focus on showcasing your talents without the hassle of complex coding or design work.  Wix is a perfect example, offering a wide range of ready-made website templates  that suit a variety of industries, from eCommerce website templates  to portfolio templates . These templates are fully customizable, allowing you to adapt them to your unique style and brand.  According to Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it."   03. Organize your portfolio  Structure matters. Start by categorizing the work you want to showcase—this might include areas like photography, copywriting, consulting services or app design. Grouping your work by category or industry simplifies navigation and makes your site easier to explore, all while building a strong foundation for your  website infrastructure .  04. Create a compelling homepage and About page  Your homepage  is your first impression. Use this space to introduce yourself and your business in a way that’s both professional and engaging. This is also a great opportunity to showcase  what web design is  at its best—clear, functional and visually compelling. Add a short summary of what you can offer, along with images or videos that represent your work.  The "About" page is where you share your story—why you do what you do, your experience and what makes you unique. Keep it personal yet professional and consider adding a photo of yourself to build trust with your portfolio visitors. Learn more:  About us page examples About us page tips  05. Showcase services, products and successful projects  Dedicate sections to highlight the projects, services or products you offer. Describe services in clear terms that demonstrate how you can solve problems or deliver results with concrete examples to show the value you bring. For example, you can include case studies or metrics. Include success stories, testimonials and measurable results in your business portfolio. Highlighting these successes and your role in achieving them can make a lasting impression.  Check out web design portfolio examples  to help you understand how to incorporate these testimonials into your own portfolio. 06. Highlight brand identity and certifications  Your business portfolio should r eflect your brand. Consistency plays a big role in making your portfolio professional and memorable.  Create a logo , select a signature color palette and write in the same tone across all pages to reinforce your personal or professional brand. Even choosing a specific font style or layout can help create a polished look. This applies to many  types of websites  from personal portfolios to business sites, where consistency enhances user experience. Certifications, awards, and accolades lend additional credibility to your portfolio. Display them prominently, perhaps in a dedicated “Achievements” section or alongside relevant projects.  Learn how to design a logo  to master the art of branding. 07. Define your business strategy and objectives  A strong business portfolio is more than just showcasing your work—t’s also an opportunity to outline your vision. What are your goals? How do you plan to grow? Connecting your past projects to your future objectives helps future clients see the direction you’re headed. Whether you’re focused on niche markets, scalability, innovation or creative impact, describing your goals makes your vision tangible and makes it more likely that you'll be able to  monetize your website . 08. Make it easy to contact you  A well-designed contact page is essential. Include your email, phone number and a simple contact form. The easier it is for visitors to reach you, the more likely they are to get in touch. Don’t forget to link to your social media profiles. Platforms like LinkedIn, Instagram or Twitter can serve as additional touchpoints for engagement. Incorporating  marketing strategies  into your business portfolio builds trust with visitors and increases your chances of generating new leads. 09. Start an online store (optional)  If you sell products or services, consider adding an eCommerce  section. This can include consulting packages or digital products such as eBooks, templates or courses. A simple, secure checkout process ensures a smooth experience for your visitors, increasing the chances of sales. Wix makes it easy to integrate an  online store  with your portfolio with use-friendly payment options to ensure seamless navigation for your clients. Learn more How to create an eCommerce website  with an  eCommerce website builder . 10. Optimize for SEO  Sear ch Engine Optimization ( SEO ) helps your business portfolio rank in search results. The right website SEO  strategy can help your portfolio drive more  website traffic  by identifying relevant keywords and terms specific to your industry and incorporating them strategically into your headings, page titles, descriptions and image alt text.  Other Wix SEO tips  include: Compressing images for faster load times Starting a blog with a blog maker Structuring URL s clearly Keeping web content  fresh with frequent updates Why you need a business portfolio  A well-made business portfolio is a powerful tool that attracts clients, landing new opportunities and establishing your credibility. With the right approach, you can create a portfolio that showcases your work and grows your business. A  business website  makes sure that no opportunities are missed. It provides a lasting impression that reinforces your expertise and helps you build meaningful connections. A strong business portfolio is an investment in your professional future, opening doors to new leads and expanding your reach in the industry. Business portfolio examples built on Wix 01. R Consulting Firm  R Consulting Firm ’s portfolio does a fantastic job of blending professionalism with clarity. This business portfolio is clean and easy to navigate and uses consistent colors and logos throughout the site, helping to establish credibility and trust with visitors. They clearly state their value propositions with concise sections presenting their services, client testimonials and case studies. The addition of a blog enhances their authority and keeps the content fresh and engaging.  02. Wolfe Business Consulting Services Wolfe Business Consulting Service ’s portfolio highlights their business expertise with a sleek, modern design. Their easy-to-follow content paired with clear calls to action (CTAs) makes the website user-friendly and entices readers to want to learn more. The services are well-organized and prominently displayed, with an emphasis on results and success stories that speak directly to potential clients. The professional images, including a professional headshot, further enforce credibility.  03. Mega Green Solutions Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Their initiative for clean solutions is clear from the start—with a focus on their work highlighted throughout their site. The color scheme and fonts are consistent and easy on the eyes, helping keep the attention on the portfolio’s content. By adding client testimonials and a brief section adds trust and personalization. 04. Laguna Enchantress Laguna Enchantress ’s business portfolio stands out with its beautiful visuals, making use of large high-quality images to showcase products and services. The website design includes an intuitive layout, allowing users to quickly find the information they’re looking for. Overall, this portfolio conveys professionalism, making it a great example of how to attract attention and inquiries. 05. Alex Gibson Lighting Design Alex Gibson ’s portfolio excels by showcasing the artistry of lighting design through beautiful imagery and clear project descriptions. The use of a dark, elegant color palette complements the nature of the business, allowing the lighting design to truly stand out. The concise and impactful layout, along with an easy to navigate gallery, helps visitors easily understand the designer’s offerings. Gibson’s inclusion of contact and social media links encourages direct engagement, making it very easy for clients to reach out. How to make a business portfolio FAQ  How do I create a portfolio without any business experience? If you're just starting out and don’t have business experience to draw from, focus on showcasing your existing skills, educational background and personal projects. Include examples of work you’ve done during school, internships or even on your own time. Highlight volunteer work or speculative projects that align with your intended business field, as these can demonstrate your initiative and potential. Don’t forget to include any certifications, training or accomplishments that add credibility. What is a business portfolio example? A business portfolio example might feature a freelancer’s collection of past client projects, showcasing the results they’ve delivered and the skills they’ve applied. For a consultancy, it could include case studies of successful strategies they’ve implemented for clients, complete with data and testimonials. Even startups can create portfolios by presenting products, prototypes or early achievements to show their progress. What is an example of a portfolio company? A portfolio company can refer to a startup that is part of a venture capital firm’s investment portfolio, often displayed to show the firm’s range of investments. It could also be a subsidiary that is managed by a larger parent company as part of a broader business strategy. For instance, a tech giant’s portfolio might include smaller companies they’ve acquired to expand into new markets or develop innovative solutions. What does a portfolio look like? A portfolio typically includes key sections such as an about  web page  to introduce yourself or your business, work examples to demonstrate your skills or accomplishments, and a contact page to make it easy to reach you. Some include optional features like eCommerce functionality for selling services or links to social media to showcase your online presence. The design of the portfolio is often clean, professional and tailored to your industry, emphasizing both usability and aesthetics to leave a strong impression.

Get started by: Creating a website →  | Getting a domain → Whether you're launching a new business website  or redesigning an existing one, understanding what makes a good website is crucial. This guide offers practical advice to help you build a high-traffic website. Learn how to create a website that excels by enhancing key website features such as navigation, trust signals, mobile-friendly design and site speed, ensuring it not only looks great but also performs exceptionally well. Creating a website  that represents your brand and captivates your audience is a challenge many business owners face. While pre-made website templates  can make website creation  easy but its also important to customize them to make sure your site stands out. Ready to make your website? Use the Wix AI website generator  to get started today. What is a good website? A website is your brand or business online and its often the first impression for potential customers. It should blend branding, design and content to tell your story and drive visitors to take action. A good website should excel in both its form and function — with a clear purpose, visually appealing design and intuitive navigation. A good website performs well for a diverse audience (think page speed and loading, as well as accessibility) and includes advanced site security. In essence, what makes a good website good websites is its attractiveness, functionality and invaluable contribution to your business's success. If you are just getting started, learn more about what is a website .  13 elements that define a good website Clear intent and purpose Simple site navigation Engaging web design Cohesive branding Quality visuals Clear CTAs Relevant content Strategic Search Engine Optimization Good performance and infrastructure Easy accessibility Mobile friendly Security measures Credibility indicators Free website templates 01. Clear intent and purpose A good website instantly communicates its purpose. Know your audience and address their needs, interests and challenges directly. By understanding your target users, you can tailor your content and design to resonate with them effectively. For example, if you're looking to create a site to sell products, make selling your top priority. With every decision, ask yourself: Is this helping users buy my products? Defining a clear purpose takes time and will influence how long it takes to build your website. To get started, consider these factors to clarify your new website: Identify the primary goal for each page:  Before you start designing or writing content, decide what you want the page to achieve. Is it to inform, to sell or to entertain? Keep this goal in mind throughout the creation process. Understand your audience:  Know who you're talking to and what they're looking for. Use language that resonates with them and provide the information or solutions they need. Keep it focused:  Don't overload your pages with too much information or too many calls to action. Stick to one main message per page to avoid confusing your visitors. Use headings and subheadings:  Organize web content  with clear headings that guide users through your page. This helps them quickly find what they're looking for. Test and get feedback:  After launching a new website , gather feedback from users about their experience. Use this information to refine the intent of each page and make improvements. Learn more about how long does it take to build a website . 02. Simple site navigation A good navigation system can help boost engagement, conversion rates and user satisfaction. When visitors easily find what they need, they stay longer. Ensure any page on your site is within three clicks of another. A clearly displayed, well-structured menu and logical page hierarchy make navigation straightforward and enjoyable. When it comes to making a good website it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to then build a url structure for your site that is clean and consistent. This in turn can also mean you avoid having to make fixes to your url structure later. Nitsan Eiges, Team Lead Technical SEO at Wix.com Below are some key elements to consider when making sure that your website is easy to navigate: Keep the menu structure straightforward:  Limit the number of items in your main navigation menu. Too many options can overwhelm visitors and make it hard to choose where to go next. Use descriptive labels:  Make it clear what users will find when they click on a menu item. Avoid vague or clever labels that might confuse visitors. Include a search function:  For larger websites, a search bar is essential. It allows users to quickly find specific content without having to navigate through multiple pages. Make sure navigation is consistent:  Use the same menu layout across all pages. Consistency helps users learn how to navigate your site more quickly. Prioritize content:  Arrange menu items based on their importance or relevance. Commonly sought-after pages like 'Contact' or 'Products' should be easy to find. 03. Engaging web design When it comes to what web design is , it isn't just about aesthetics; it’s about creating an engaging experience for your visitors. A visually appealing site captures attention, keeps users engaged and encourages exploration. Aim for a unique, effective and user-focused design that stands out and delivers. Craft a website design  that's both beautiful and functional with these best practices: Use a clean layout : A cluttered webpage  or overdesigned site can be overwhelming. Stick to a clean layout with plenty of white space to make your content stand out and easy to read. Choose the right color scheme : Colors can influence how users feel about your website. Select a website color palette  that reflects your brand and is pleasing to the eye. Select readable fonts : Your text should be easy to read across all devices. Use typography  that is large enough and have high contrast against the background. Incorporate multimedia : Use images, videos and infographics to make your website dynamic and engaging. Ensure they’re relevant and add value. Visuals help users digest information more easily. A demo video can explain your product better than a long article. An infographic telling your brand story is much more engaging than plain text. Optimize for interaction : Design elements like buttons and links should be easy to find and use. Make sure they're sized appropriately for both desktop and mobile users. 04. Cohesive branding Cohesive branding on your website is key to building trust and recognition with your audience. Ensure every element on your site mirrors your brand's values and aesthetics. Create a strong brand presence that resonates with visitors and sets you apart from competitors. At its core, branding hinges on trust—think of it as a relationship between two individuals: the customer and the brand, which represents the business. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks. Yaya Aaronsohn, Head of Brand Maker at Wix.com Use these tips to learn how to make a professional website   with cohesive branding and clear, polished design. Define your brand identity:  Know your brand's colors, fonts and style. Make sure these elements are consistently used throughout the website. Use your logo strategically:  Place your logo design  in a prominent position on your site, like the header or footer and ensure it links back to the homepage . Create a brand style guide:  A style guide can serve as a reference for maintaining consistency across all pages and elements of your website. Align content with your brand voice:  The tone and language of your content should match your brand personality, whether it's professional, friendly or quirky. Be consistent with imagery:  Use images that complement each other and align with your brand message. Consistency in visuals reinforces brand identity. 05. Quality visuals Quality visuals are key to an effective website. They convey information quickly, evoke emotions and enhance your site's look. Create a visually appealing website that helps improve user experience . Here's how to ensure your website's visuals are up to par: Use high-resolution images : Blurry or pixelated images can make your site look unprofessional. Always opt for high-quality, crisp visuals. PNG  files often provide better quality. Be selective : Choose images that are relevant to your content and resonate with your brand message. Each visual should serve a purpose. Optimize for speed : Large image files can slow down your site. Compress them to reduce load times without sacrificing quality. Consider originality : Stock photos can be useful, but custom graphics or photos can set you apart and give your site a unique feel. Ensure accessibility : Use alt text for images so screen readers can describe them to visually impaired users, making your site more inclusive. 06. Clear CTAs Clear calls to action (CTAs) guide your visitors towards the actions you want them to take. Whether it's making a purchase, signing up for a newsletter or contacting your business, create clear and compelling CTAs to boost conversions and achieve your website's goals. Creating effective CTAs is simple and impactful with these tips: Use action-oriented language : Start your CTAs with verbs like 'Buy', 'Subscribe' or 'Learn' to encourage immediate action. Make them stand out : CTAs should be visually distinct from other elements on the page. Use colors that contrast with your design to draw attention. Keep it concise : Your CTA text should be brief and to the point, clearly stating what will happen when it's clicked. Place them strategically : Position CTAs where they're most likely to catch the user's attention, such as above the fold or at the end of relevant content. Test different versions : Experiment with different CTA designs and placements to see what works best for your audience. 07. Relevant content Relevant content is the backbone of a good website. It's what draws visitors in and keeps them coming back for more. By prioritizing relevance in your website's content, you'll attract the right audience and encourage them to engage with your brand. To ensure your website's content is on point, here are some actionable tips: Know your audience : Understand who you're writing for and what they care about. Tailor your content to meet their needs and interests and use appropriate language for their knowledge level. Stay on topic : Keep your content focused on subjects that relate to your brand and industry. This helps establish your authority and keeps users engaged. Update regularly : Fresh content can help improve your SEO rankings and shows visitors that you're active and up-to-date. Be helpful : Provide value through informative, educational or entertaining content. Solve problems, answer questions or share insights. Optimize for SEO : Use relevant keywords naturally within your content to improve visibility on search engines without compromising readability. Quality over quantity : It's better to have a few high-quality, relevant pages than many low-quality ones. Prioritize quality and relevance in all your content. 08. Strategic Search Engine Optimization Building a visually appealing and user-friendly website is just the start. Your site needs to attract web traffic . Strategic SEO makes your website discoverable by search engines and your target audience. Focus on SEO practices to boost your site's ranking in search results, increasing traffic and driving business growth. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. Mordy Oberstein, Head of SEO Branding at Wix.com Implement these SEO features  to help improve your site's visibility and ranking: Conduct keyword research : Identify the terms and phrases your audience uses to search for your products or services. Incorporate these keywords into your content naturally. Optimize meta tags : Craft descriptive and keyword-rich meta titles and descriptions for each page to improve click-through rates from search engine results pages. Create quality content : Search engines favor websites that provide valuable and relevant content. Focus on creating high-quality original articles, start a blog  and include product descriptions. Optimize images : Add relevant keywords in image alt tags and file names and ensure they are web-size-optimized so they don’t slow your website down. Use an image resizer  to reduce the size of your images. Improve site structure : Ensure your website has a logical hierarchy and clean URL structure. This makes it easier for search engines to crawl and index your pages. Build backlinks : Obtain links from reputable websites to boost your site's authority. Guest blogging, partnerships and creating shareable content are effective tactics. Local SEO : If you have a physical location, ensure your website is optimized for local searches by including location-specific keywords and setting up a Google Business Profile. Add structured data : Also often know as schema or markup this helps search engines better understand your content and the intent behind it. 09. Good performance and infrastructure Behind-the-scenes work is just as important as what users see. Prioritize performance to enhance user experience, engagement and search engine rankings. A well-performing website offers a smooth and enjoyable experience, encouraging visitors to stay longer and engage more with your content. What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on Esin D. Habif, Product Marketing Lead Outbound at Wix.com Here's how to ensure your website performs at its best: Optimize loading times:  Compress images to webp for optimal  website performance  and use caching to speed up page load times. Wix does this automatically, ensuring fast-loading pages that keep users happy and reduce bounce rates. Good page speed is an essential part of any great website. Ensure high uptime:  Choose a reliable hosting provider to minimize the risk of your site going down. High uptime  rates are crucial for maintaining accessibility. Mobile optimization:  With more users on mobile devices, ensure your site is responsive and loads quickly on all screen sizes. Regularly update software:  Keep your content management system, plugins and scripts up to date to prevent performance lags or security vulnerabilities. Wix, for example, does this automatically for all sites built on the Wix platform. Monitor performance:  Use tools like Wix Analytics  or Google PageSpeed Insights to track your website's performance and make necessary adjustments. Web hosting plan: Choose a hosting website  that can handle your website's traffic and technical demands. Consider upgrading as your site grows. 10. Easy accessibility Understanding web accessibility  is key to fostering inclusivity, meeting legal standards, enhancing user experience and future-proofing your site. Ensuring website accessibility  isn't just about inclusivity—it’s about reaching a broader audience and improving overall user satisfaction. Build a site that’s welcoming and usable for everyone, regardless of their abilities or limitations. We should “design websites with accessibility” at the start of a business. With Wix, users can create a website with accessibility settings built right into the Editor, ensuring your content and design comply with the global standards. Wix’s Accessibility Wizard then scans the website for accessibility issues and suggests fixes. Nir Horesh, Head of at SEO & Accessibility at Wix.com Use these tips to make your website is accessible to everyone: Use alt text for images : Describe images with alt text so screen readers can interpret them for visually impaired users. Create a proper heading structure : Make sure your website headings follow a logical order and are tagged correctly. This helps users with assistive technology, like screen readers, understand the page structure and purpose easily. Ensure keyboard navigation : Some users rely on keyboards, rather than a mouse, to navigate websites. Make sure all interactive elements are accessible via keyboard. Choose legible fonts : Select fonts that are easy to read and have adjustable sizes to accommodate users with visual impairments. Provide transcripts for audio and video : Transcripts help users who are deaf or hard of hearing understand multimedia content. Test for color contrast : Ensure there is sufficient contrast between text and background colors to aid users with color vision deficiencies. Perform accessibility testing : Use accessibility checkers to identify and fix any issues. Consider having your website evaluated by users with disabilities for feedback. 11. Mobile friendly Most people access the web on smartphones and tablets, so having a mobile-friendly website is essential. A poorly performing mobile site frustrates users and negatively impacts your brand. Mobile users want quick, easy access to information and services. A mobile-optimized site meets these expectations, providing a seamless experience on any device. Focus on mobile-friendly elements to enhance the browsing experience, leading to increased engagement and conversion rates. Follow these steps to cater your sit to mobile users: Touch-friendly navigation:  Design buttons and links large enough to be easily tapped with a finger. Fast loading times:  Optimize images and minimize code to accelerate loading times on mobile devices. Avoid Flash:  Use HTML5 instead of Flash, as it's not supported by most mobile browsers. Test on multiple devices:  Regularly check your site on various devices to ensure compatibility and a consistent user experience design . 12. Security measures Preventing a security breach is more affordable than dealing with the aftermath. Strengthen your website's defenses against potential threats to ensure a safer environment for you and your users. Prioritize protecting users’ personal information with multi-factor authentication, SSL certificates and secure hosting. Enhance the your website security  with these tools: Use HTTPS :  Secure your website with an SSL certificate. This encrypts data transferred between the user's browser and your website, protecting sensitive information. Keep software updated:  Regularly update your content management system, plugins and any scripts you're using to patch security vulnerabilities. Implement strong passwords:  Use complex passwords for your website's backend and encourage users to do the same for their accounts. Regular backups:  Regularly backup your website so you can quickly restore it in case of a cyberattack or data loss. Conduct security audits:  Identify and address vulnerabilities before they can be exploited. This proactive approach keeps your system safe and secure. 13. Credibility indicators and testimonials Credibility indicators on your website can greatly influence how users perceive your business's trustworthiness. When potential customers see that others have had positive experiences with your brand, it boosts their confidence in making a choice. Include these indicators to reassure visitors of your legitimacy and expertise, helping to convert them into customers. Here's how to establish and showcase credibility on your site: Display contact information : Make it easy for visitors to find your contact details. This transparency builds trust. Showcase customer testimonials : Share positive reviews and testimonials from satisfied customers to demonstrate the value of your products or services. Highlight certifications and awards : If you have industry certifications, accreditations or awards, display them prominently. Add a press section: Picked up any local, national or international media coverage? Make sure your visitors know about it. Like nonprofit Land of Lovies , which used the attention of big media outlets like CNN and NBC to create an eye-catching press section on its homepage. Publish case studies : Detailed case studies can show potential customers the tangible results you've achieved for others. Maintain an active blog : Regularly updated content shows expertise in your field and helps establish authority. Common website challenges and how to fix them Visitors leave too quickly Slow loading pages or a cluttered design drive users away before they even see what you offer. Large uncompressed images, unnecessary animations or complex menus can overwhelm visitors in seconds. Streamline your layout with plenty of white space, optimize images for fast loading and use a simple consistent menu structure. For example, an online store could feature featured products above the fold with a clear menu linking to categories. Even subtle tweaks make a difference. Use descriptive headings so users know exactly what each section offers and make buttons easy to find and tap especially on mobile. Adding a “back to top” button or sticky navigation helps users stay oriented and explore without frustration. These small changes keep people engaged longer and reduce bounce rates. Low conversions Visitors may browse your site but never take action if CTAs are unclear or forms are too complicated. Replace vague buttons like “Click Here” with action-oriented text such as “Get Your Free Quote” or “Book Your Session.” Place CTAs where users are already engaged like after reading a product description or at the end of a helpful article. Test different designs to see what drives results. For instance, A/B testing a bright orange “Subscribe Now” button versus a standard blue one could reveal which color converts better. Simplify forms by only asking for essential information—fewer fields often lead to more sign-ups or inquiries. Poor SEO performance Even the most beautiful website won’t attract visitors if search engines can’t find it. Failing to include relevant keywords, meta descriptions or alt text keeps your pages buried. Conduct keyword research and naturally weave target terms into headings, image tags and body text. A local bakery, for example, could optimize pages with keywords like “fresh bread delivery [city name]” to appear in nearby searches. Site structure matters too. Clean URLs, internal linking and an organized hierarchy make it easier for search engines to crawl your site. Use a sitemap and structured data markup so search engines understand your content. Security and trust concerns Users hesitate to share information on a site that feels unsafe. Without SSL certificates, secure passwords or clear contact details, visitors may bounce. Enable HTTPS, regularly update plugins and software and add multi-factor authentication for backend access. For example, an eCommerce site showing a padlock icon at checkout signals safety and builds confidence. Trust can also be visual. Include testimonials, case studies and recognizable certifications prominently. A small graphic showing “As Featured In” logos or a verified review badge reassures visitors instantly. Regularly backing up your site ensures you can recover quickly from issues without affecting user experience. Outdated or irrelevant content Stale content makes a site feel abandoned. Visitors expect up-to-date information, whether it’s blog posts, product descriptions or pricing. Regularly refresh content, highlight seasonal offerings and keep visuals current. A café could update its menu page each season with photos of new drinks or dishes. Content relevance also means solving current user problems. FAQs, how-to guides or tutorials help visitors engage while boosting SEO. For instance, a fitness brand could add short workout videos to complement articles about healthy habits, keeping users on the site longer and returning for new resources. Accessibility issues Some users can’t interact with a site because it isn’t designed inclusively. Missing alt text, poor contrast or small clickable areas create barriers. Add descriptive alt text for images, ensure sufficient color contrast and use larger touch-friendly buttons. A travel blog could label images of destinations clearly for screen readers, allowing all users to enjoy the content. Headings and keyboard navigation make pages easier to scan. Proper heading structure helps screen readers guide users logically and ensuring every button and form field is accessible via keyboard improves usability. Testing your site with accessibility tools or real users can reveal issues you may have missed and make your website welcoming to everyone. What makes a good website FAQ How often should I update my website? There’s no strict rule for how often to update a website—it depends on your business type and industry. However, refreshing your content every few months is a good practice to keep it relevant. Regularly check for broken links or outdated information that might need quicker updates. The goal is to provide users with accurate, up-to-date information and show that your site is actively maintained. How important is user feedback on a website? User feedback is invaluable for enhancing a website's user experience and effectiveness. It helps businesses understand user interactions and identify areas for improvement. By actively seeking and considering feedback, you can continuously evolve your website to meet your audience's needs and preferences. Positive customer testimonials also boost credibility, serving as social proof for potential customers. What is the ideal website load time? The ideal website load time is 2-3 seconds or less. The longer a website takes to load, the more likely users are to leave. Slow loading times can also hurt search engine rankings and user experience. To boost your website load time, optimize images, minimize code and use a reliable hosting provider. Regular testing and monitoring can help spot and fix any issues. A faster website keeps users engaged and increases your chances of converting them into customers. What pitfalls do businesses need to avoid when designing their sites? When designing a website, avoid common pitfalls to ensure an effective, user-friendly experience. Keep the design clean to prevent overwhelming visitors. Ensure clear navigation so users can easily find what they need. Maintain consistent branding to strengthen your identity. Optimize for mobile responsiveness to cater to mobile users. Improve loading times to reduce bounce rates and enhance user experience. By avoiding these issues, you create a website that effectively represents your brand and meets your audience's needs. Regular evaluation and updates keep your site effective over time. What are the top needs and wants of website visitors? Website visitors have varying needs and wants based on their goals, but common expectations include easy navigation, relevant information, visual appeal, mobile responsiveness and fast loading times. They want to quickly find what they need without navigating through multiple pages. Visitors expect up-to-date and useful information to solve their problems. Engaging designs and high-quality visuals make sites memorable. With the rise in mobile use, users expect mobile-optimized sites. Fast loading times are crucial; slow sites can lead to high bounce rates and a poor user experience. Who builds websites? There are various options for building a website, including hiring a professional website designer or using DIY website builders. Professional web designers have expertise in creating custom websites tailored to your business needs, but they can be more expensive. DIY website builders, like Wix, offer customizable templates, user-friendly interfaces and tutorials on how to use Wix , making it easier for individuals with limited technical knowledge to create their own site at a lower cost. Additionally, some businesses may choose to build their own websites utilizing coding skills or by outsourcing to freelance developers. How much will I need to spend on a website? How much does a website cost  is based on the type, complexity and features you need. Hiring a professional web designer or agency for a custom site can range from a few thousand to tens of thousands of dollars. DIY website builders have monthly fees from $10-$40. Freelance developers' rates differ based on their experience and skill. Research your options and consider your budget to find the best approach for your business's website. How does good website content contribute to its effectiveness? Good content is clear, relevant and engaging, addressing the audience’s needs while reflecting the brand’s voice. It improves SEO, builds trust and keeps visitors on the site for longer. Regular content updates, compelling calls-to-action and multimedia elements like videos or images enhance website content effectiveness. How important is navigation in defining a good website? Clear and intuitive navigation is vital for a good website, as it helps users quickly find the information they need. Logical menu structures, search functionality and consistent design elements reduce frustration, improve engagement and guide visitors toward key actions, such as making purchases or contacting support.

Bring your inspiration to life with a Wix website →   Your website design  will largely depend on what type of website you want to make and your goals for it. In this post, we’ll discuss 28 of the most common types of websites, providing examples and templates for each. When you’re facing the prospect of learning how to make a website , just getting started can be the hardest part. That’s why it’s important to take things step by step. First, you have to decide on a website idea . Then, you need to figure out what you need to make it successful. Check out these free website templates  and start creating your own website today. Create the perfect site for you with Wix's website builder . Types of websites Ecommerce website Business website Portfolio website Event website Personal website Membership website Nonprofit website Blog website Informational website Online forum Community website Startup website Consulting website Booking website Petition website School website Hobby website Interactive website Entertainment website Wedding website Travel website Directory website Landing page website News and magazine website Memorial website Subscription website Kid-friendly website Social media website 01. Ecommerce website Build an eCommerce website and you can provide customers with a seamless shopping experience, allowing them to effortlessly browse, select and purchase products that capture their interest. You can sell your own creations or dropship products from your online store. The best eCommerce websites make the buying experience as easy as possible by offering product pages with robust imagery, enticing product descriptions and multiple payment options for you to set up your own online marketplace. Real-life eCommerce website examples: The Spice Suite sells gourmet spices, herbs and infused oils. Its website draws people in with bright colors while sharing the inspiring story of founder Angel Gregorio, who’s both a home cook and activist for other small business owners. Something Good Studio offers artist-designed blankets, throws and mats. Its website dynamically illustrates the company’s mission of using art and design to encourage positive well-being, happiness and purpose. Wix’s eCommerce website templates come complete with all the elements you need to start your store, or check out some of the best AI website examples created with Wix's AI website builder . Learn more: How to make a bakery website , how to make a cleaning website , the best one-page website builders 02. Business website Even if you don't plan on selling anything in an online store, a website is still helpful for establishing an online presence, building your brand and advancing your entrepreneurship goals. When building a business website, whether for B2B or B2C, focus on the needs of your customers and explain how your company will solve their unique challenges. These law firm website examples show how a website can be used both to showcase your business and attract new clients. Get started with these law website examples. Real-life business website example: The Puffin Packaging business website explains that its wool-insulated packaging is an affordable, sustainable solution to polystyrene boxes. The site uses clean lines, colorful images and plenty of white space to draw the interest of its readers on both desktop and mobile. Animal Music Studios provides music composition, sound design and audio mixing services. The website features previous projects the team has done for brands like Comcast, Infinity and Popeye’s. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use our easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. These business website templates are well-equipped to bring your company to life online. Use them to for your services related business such as a handyman website , landscaping website or a bookkeeping website . 03. Portfolio website According to Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality." If you’re a photographer, artist or writer, a portfolio website can help you reach and impress potential employers or clients and act almost as your art resume. An online portfolio website typically includes images, videos or clips that show off your best work. A portfolio website also allows you to establish your own personal branding, giving visitors a glimpse into your personality, interests and values. Real-life portfolio website examples : Graphical artist Lu Xinyao uses his portfolio to display his hand-drawn pictures, digital art and animations. His site shows the breadth of his artistic style, from Chinese ink to landscape illustrations. Ryan Haskins uses his bold portfolio website to display artwork he’s created for clients such as the New York Times and Netflix. Choose one of these portfolio website templates to showcase your work in a way that’s sure to capture attention, with either static or dynamic pages. 04. Event website An event website enables you to generate buzz leading up to an in-person or online event as part of offline or digital marketing efforts. High-performing event websites include all the information that your attendees need to know, such as speakers, agenda, date, time and location. Real-life event website example: The 2023 Creative Retail Awards website allows users to easily submit award entries. A countdown clock helps to build urgency as the entry deadline nears. The site also includes an overview of the event and a description of each award. Use one of these event website templates to start collecting RVSPs today. 05. Personal website Whereas a portfolio website is useful for showcasing your work, a personal website is a space where you can truly be yourself. Build one to share your accomplishments, explore your interests or develop your personal brand. What you include on your personal website and web pages depends on your goals. If you’re using it to advance your career, include a resume, clips and a bio. If you’re making it for self-expression, a blog and social links might be all you need. Real-life personal website example: Laura Baross , a visual artist in New York City, uses her personal website to share her enthusiasm for sustainable living and zero-waste design. Her site includes a blog featuring self-portraits, a sampling of her past projects and a photography gallery. These personal website templates will help you share your interests with the world. 06. Membership website Membership websites are an excellent choice for businesses aiming to convert their users into loyal customers. With this website format, you can provide exclusive content and value-added resources within a password-protected section. Once a member logs in, they can access special features like premium services, online classes or members-only events. Learn more: What is a membership website Real-life business website example: HERoines is a membership site dedicated to helping women cultivate fundamental life skills in a safe space. Members get discounts for HERoine events, an invite to a private annual event and access to virtual challenges. Learn how to create a membership site . 07. Nonprofit website Nonprofit websites  let you share your organization's mission, vision and core values so you can activate people around your cause. For example, church websites  can help you reach new and existing congregation members, while animal rescue or healthcare websites  can attract donors who can further your mission. Learn more: What is a church website , how to make a donation website , how to make a church website Real-life nonprofit and NGO website examples: LiteracyNYC  aims to create a world where every child knows the power and joy of reading. Its website shares information about its programs and encourages support with a bold green “donate now” button. Mammoth March , a nonprofit that hosts organized hiking events, uses its website to share its mission of helping people unplug and get out of their comfort zones through long-distance hiking challenges. The site provides event details and signup instructions. . Uncover tips on how to create a nonprofit website  with a nonprofit website builder , and get inspiration from these beautiful nonprofit website templates . 08. Blog website Starting a blog provides a platform to share written, visual and digital content about your interests. Once you’re up and running, you might even see opportunities for monetization, such as affiliate marketing, display advertising  and selling ad space. You can also share directly from your blog to your social media platforms  and accounts. "Starting a blog requires a well-thought-out strategy. Start by defining your objectives and identifying key topics based on audience demand. Prioritize content creation around these topics to maximize engagement and visibility within your niche." - Idan Cohen, SEO growth specialist at Wix Real-life blog website example: Bella & Bloom  serves as a free resource for women who are looking to share their creativity or glean inspiration from other female entrepreneurs. It shines light on a large community of women, publishing everything from business tips to founder spotlights. Learn how to make a blog  and how to make an interior design website  with one of these blog website templates . Learn more: Website vs social media 09. Informational website Informational websites are valuable resources for people looking to learn more about a specific topic, service or product. With a focus on delivering in-depth information, these websites offer long-form content that addresses readers' most pressing questions. An informational website can also establish you or your organization as an expert in your area of interest via mass communication and knowledge sharing. Real-life informational website example: The Wix Encyclopedia is similar to a web directory and it offers users a comprehensive dictionary of terms used in business, marketing and web design. Try out these news and magazine website templates to build your informational website. 10. Online forum Online forums bring people together to discuss and exchange information around shared topics, such as technology or fitness. Forums usually include multiple discussion threads organized by topic, making it easier for users to find the subject they want to weigh in on. Real-life business online forum example: BE RADICAL strives to empower its members to be the very best version of themselves. Its website includes “radical support,” a series of online groups, chats and challenges where members can share their wisdom. 11. Community website With a community website, you can build trust and engagement with people who share a common cause. For example, you could build an LGBTQ+-friendly website that provides an authentic and exclusive destination for members of the community. Real-life community website examples: Out Agency is a team of LGBTQIA+ change agents dedicated to elevating communities, inspiring people and delivering results. Its website promotes the agency’s community-building events and diversity workshops. Generation She focuses on creating a community of exceptional female talent that can build and lead the next generation of billion-dollar companies. Its online community offers access to career opportunities, events and mentorship. These community website templates will come in handy as you learn how to build an online community . 12. Startup website There are few things as invigorating as starting your own business . Creating a startup website can enable you to share that energy and introduce your game-changing idea to the world. Startup websites may include landing pages, product demos and reviews. At first they might also include a crowdfunding page, or other funding resources. Overall, your website’s overarching goal should be to attract customers and investors. Real-life startup website example: Ception offers construction and mining companies an AI-powered solution to increase the safety, productivity and sustainability of mobile-machinery operations. Its website spells out Ception’s value proposition, shares company news and introduces users to the startup’s founders. Mananalu captures attention with an enticing proposition: for every aluminum bottle package purchased, the company partners with a nonprofit to offset significant amounts of plastic waste. Use this startup website template to bring your company’s unique vision to life. Learn more: How to make a construction website 13. Consulting website Do you have a unique expertise you think others could benefit from? A consulting website will help you monetize it. Your website should include a list of services offered, details about your background and an explanation of who would benefit from your services. If you’re a financial advisor, you might use your site to explain how you’ll help clients protect their nest eggs. If you’re a human resources consultant, you might use it to explain how you can help businesses get more efficient. Real-life consulting website example: Mikaela Reuben is a culinary nutrition consultant who offers meal plans, recipes and private chef bookings. Her website includes photos, videos, testimonials and a free recipe ebook that can help her capture potential leads. See other examples of consulting websites and use these consulting website templates to build your own. Learn how to make a consulting website . 14. Booking website A booking website helps you get right down to business. It allows users to sign up for classes, accommodations or services online. Booking websites let customers choose their preferred date, time and cost. They also include recommendations, reviews and contact information. Real-life booking website example: Nutritionist Diana Javanovic uses her booking website, Nutri Me , to make it simple for clients to register for an initial consultation, follow-up visits, 21-day detox diets and more. This booking website template lets you add your services, reviews and contact information in a jiff. Learn more about how to make a booking website . 15. Petition website If you want to be a change-maker, a petition website can help you advocate for a cause that you hold most dear. You can use an online petition to drum up support for a political position, social justice cause or environmental issue. Real-life petition website example: Explain the Asterisk is a petition website that advocates for legislation mandating universities and colleges to disclose dismissals for sexual assault on a perpetrator’s transcripts. Through strategic features—such as an informative FAQ page, a compelling media section and a meticulously organized homepage—the site actively encourages visitors to sign its petition. Once you learn how to start a petition , you can use Wix’s online form builder to create your own. 16. School website These online resources aren’t just for primary schools and universities. School websites can also offer online teaching and information about businesses that teach things like music or foreign languages. An ideal school website design will serve as an online database for students, parents and faculty. You can also incorporate educational technology and provide online lessons or assignments for students. Looking at teacher website examples  can help you understand how to structure content and make your site both functional and inspiring. It’ll also encourage prospective students to enroll. Real-life school website example: French Mornings offers engaging and authentic content to help people boost their confidence when speaking French. The bilingual website offers how-to videos, free ebooks and paid step-by-step courses. Très bien! These school website templates let you add courses and resources for parents and students easily. 17. Hobby website Do you love gardening, reading or arts and crafts? A hobby website can help you share your unique interests with like-minded people. Hobby websites often include online forums, learning materials and tutorials that introduce people to a particular pursuit and offer tips for how to improve their skills. A popular hobby website can even turn a profit. Real-life hobby website example: Liv White turned her passion for award-winning design into Dopple Press , a business dedicated to eco-friendly screen printing. Use this hobby website template to share your favorite activity with others and learn how to make a gaming website . 18. Interactive website Interactive websites use elements like graphics, games and quizzes to make users an active part of the web browsing experience. Some of the newest versions include augmented reality features. For example, some eCommerce shops now provide tools for seeing what furniture would look like in your home. Get inspired by this highly visual interactive website template . Stay in the know - Subscribe to the Wix blog  for a weekly dose of web design tips, trends and updates. 19. Entertainment website Entertainment websites are among the most highly visual and interactive types of websites, designed to evoke emotion and deliver high-quality digital experiences. Real-life entertainment website examples: Noah Demeuldre’s eye-popping entertainment website draws people in with clips of his work, encouraging them to click the “view project” CTA button and watch the videos within. Use Wix’s video website templates to create your entertainment website. 20. Wedding website Creating a wedding website helps your special day into an unforgettable experience. Use it to share information with your guests, offer details about the festivities and post your registry. You can also include videos, photos and stories about your relationship and bridal party. Learn more: What is a wedding website Real-life wedding website example: Lexi and Robert use their wedding website to share their story, offer details for guests and make it simple for guests to RSVP. Spread the word about your nuptials with these wedding website templates . 21. Travel website A travel website helps vacationers plan their dream trips. They provide information on attractions, accommodations and adventures in a specific city or town. They often include breathtaking photography and engaging videos that encourage visitors to book their trip. Real-life travel website example: Zion Adventure Photog offers tips for people planning an adventure through Southern Utah. The travel website includes real-life stories and adventures to showcase the amazing experiences that the region has to offer. Use these travel website templates to create an irresistible online tourist destination today. 22. Directory website Think of a directory website as an informational website on steroids. It provides users with comprehensive and organized lists of resources about a specific topic or industry. Examples include real estate listings, job directories or local directories. Many offer multiple categories and on-site search engines to help people find what they’re looking for faster. Learn more: What is a real estate website , how to make a real estate website Real-life directory website example: Gay & Sober is a web directory that provides a safe, fun and enriching experience to the sober LGBTQ+ community. The site includes a vast collection of events, meetings and support resources to help people celebrate sobriety and each other. Launch your site today with this directory website template . 23. Landing page website A landing page website is designed to market one specific product or service. The two most common types of landing pages are non-gated (open to anyone) and gated (people must enter details, such as their name and email address, for access). You can use a landing page to introduce a new product, attract leads or drive online traffic to a specific webpage. Real-life landing page website example: This landing page uses stunning illustrations, actionable language and alluring CTA buttons to encourage visitors to create a Wix account. Use these landing page website templates to promote your products and find new customers. 24. News and magazine website News and magazine websites offer visitors a wide range of informative and engaging content. These websites cover diverse topics such as current events, politics, business, entertainment and sports. Whether it's breaking news, in-depth features or expert analysis, news and magazine websites strive to deliver timely information to their audiences. Real-life news and magazine website example: The Beacon Today is a student-powered newspaper that focuses on issues related to Palm Beach Atlantic University and the surrounding area. This news and magazine website template lets you build a customized news site in a snap or use these politics website templates. 25. Memorial website Creating a memorial website is a heartfelt way for friends and family members to remember and honor a loved one after their passing. These sites often feature photos and a biography about the person. They also include online guest books so people can share stories about why that person made such a difference in their life. As such, memorial websites can help provide support and comfort during trying times. Real-life memorial website example: Memorials New York captures the memorials that New Yorkers set up throughout the city. Rather than being dedicated to one person, the site aims to honor individuals from all walks of life with photos of unofficial memorial sites and tributes that were created in their memory. Use this memorial website template to memorialize a loved one. 26. Subscription website From roasted coffee to complete meal kits, subscription services have become a popular staple of many people’s daily routines. With a subscription website, you can provide products or services to customers on a weekly or monthly basis. This business model is useful for establishing a reliable revenue stream while fostering a loyal customer base. Real-life subscription website example: Dedicated to promoting ethical farming practices, Javaboy uses its coffee subscriptions to promote small-batch, independent roasters committed to organic and fair-trade practices. Use this subscription website template to start your unique online business. 27. Kid-friendly website Kid-friendly websites contain appropriate content for the youngest of web users. These sites often use games, videos and other kid-friendly features to educate their visitors. Most target two types of audiences: children of a specific age range and their parents. Learn more: Website creation for kids Real-life kid-friendly website example: With its brightly colored product photos and interactive mega-menu, Lukiee Lou is an online store that both parents and their little ones can enjoy exploring. Use this kid-friendly website template to start your website. 28. Social media website Social media websites enable users to share personal information, pictures, videos and opinions in real-time, fostering community and interaction. These sites often include profiles, news feeds, messaging and other interactive features to help users connect and engage with each other. Most target two types of audiences: individuals looking to connect with friends or communities, and businesses or creators looking to reach followers. Learn more:   How to make a social media website Real-life social media website example: Bright and engaging, Social Savvy Pulse ’s website uses pops of color to draw attention to key sections. The design feels energetic and vibrant, with bold typography and interactive elements creating a dynamic user experience. Get started with this social media agency website template . Website types and their core purpose Type of website Core purpose Ecommerce website Sell products or services online Business website Represent a business, promote services and build trust Portfolio website Showcase creative or professional work Event website Share event details and manage RSVPs or ticket sales Personal website Express personal interests, hobbies or personal brand Membership website Offer exclusive content or services to registered members Nonprofit website Raise awareness, collect donations and support a cause Blog website Share articles, updates and personal stories Informational website Provide helpful resources and factual content on a topic Online forum Host community discussions and Q&A conversations Community website Connect people around a shared interest or local activity Startup website Introduce a new product or service and attract users or investors Consulting website Promote professional services and connect with clients Booking website Let users schedule appointments or make reservations Petition website Collect digital signatures and rally support for a cause School website Share important info for students, parents and staff Hobby website Publish content about a personal hobby or interest Interactive website Engage visitors with quizzes, tools or dynamic features Entertainment website Offer media content like videos, games or music Wedding website Share wedding details, manage RSVPs and link to your registry Travel website Provide travel tips, booking options and destination guides Directory website List and organize businesses, professionals or services Landing page website Focus on one goal like capturing leads or promoting an offer News and magazine website Publish articles, features and editorial content Memorial website Honor and remember a loved one or meaningful event Subscription website Share exclusive content with paying subscribers Kid-friendly website Offer safe, fun and age-appropriate content for children Social media website Help people connect, share content and interact with others in real time Famous types of websites examples Great website design can leave a lasting impression and effectively convey a brand’s message. Here are some famous examples of websites: Google:  Google’s minimalist design focuses on speed and ease, making it simple to find what you need. It reflects their mission to keep things efficient and accessible for everyone. Airbnb:  Warm visuals and thoughtful copy bring Airbnb’s mission to life. The design emphasizes human connections over transactions, helping you imagine travel experiences that feel personal and meaningful. Facebook:  A highly visual design keeps you connected with friends and communities, emphasizing engagement through an easy-to-navigate interface. Duolingo:  Bright colors and game-like elements make learning a language fun and approachable. Duolingo’s playful design keeps you engaged while making each step feel simple. Spotify:  Bold colors, smooth animations and a dynamic interface create an engaging space for music lovers. Spotify’s design reflects the energy and emotion that music can bring. YouTube:  A clean, user-friendly layout prioritizes video content with bold thumbnails, making it easy to explore and discover endless entertainment. Patagonia:  Stunning outdoor imagery pairs with a focus on sustainability and adventure. Patagonia’s site highlights their commitment to protecting the planet while inspiring exploration. Wikipedia:  Simple and functional, Wikipedia’s layout makes navigating its vast content easy for everyone. It’s designed to make knowledge accessible at a glance. Reddit:  A community-driven platform with a simple, scrollable design that prioritizes user-generated content and discussions. TED Blog:  A clean, polished design with bold red accents reflects TED’s inspiring ideas. The layout keeps content clear and engaging, letting big ideas take center stage. Types of websites FAQ What are the 3 main types of websites? The three main types of websites are: Informational websites:  These websites provide information and resources to visitors. They can be used to educate, entertain or promote a cause. Transactional/eCommerce websites:  These websites allow visitors to purchase products or services. They can be used to sell physical goods, digital products or services. Learn more: What is an ecommerce store Interactive websites:  These websites allow visitors to interact with the website in some way. This can include playing games, participating in forums or leaving comments. What is the most common type of website? The most common type of website is the informational website. These websites are used by a wide variety of organizations and individuals to share information with the world. Which type of website is easy to create? The easiest type of website to create is an informational website. There are many website builders and templates available that can help you create a simple and informative website without any coding knowledge. What might future popular types of websites be? AI-created and powered websites are definitely a new and popular type of website. With an AI website builder you can create a website with AI in minutes. AI-powered websites also include those with AI chatbots and assistants to help your users and visitors. Other potential new types include interactive websites, whether for learning or shopping. Websites that bring together the best of the usual website experience and a more social media style experience are also likely to grow in popularity as social media influencers demand more control and ownership over their content, while still providing their audience with an engaged experience. What features are essential for different types of websites? Key features vary by website type: eCommerce websites need secure payment systems and product search functionality. Portfolio sites should include high-quality visuals and a clear contact option. Educational websites benefit from intuitive navigation and engaging content formats like videos and quizzes. How do I choose the right type of website for my needs? Start by identifying your website's primary goal. For selling products, an eCommerce site is ideal. If you’re showcasing work, a portfolio website works best. For sharing information or writing, consider a blog. Think about your audience, their needs and how your website can support your goals. What is the best type of website to create? The best type of website to create depends on your goals and audience. Ask yourself, what is the purpose of my website? For businesses, an eCommerce site i s ideal for selling products while a portfolio website works best for showcasing creative work. Blogs are great for sharing expertise and building a personal brand and informational websites suit organizations or services looking to provide resources. Ultimately, the best website aligns with your purpose, engages your target audience and supports your long-term objectives. What are the 3 most popular websites? The three most popular websites this year are: Google: The leading search engine globally, with billions of monthly visits, serving as the go-to platform for information, navigation and online tools. YouTube: A video-sharing platform owned by Google, offering diverse content ranging from entertainment to education, and attracting massive daily engagement. Facebook: A social media giant where users connect, share and engage with content, maintaining its position as a top destination for social networking.

Turn your ideas into a website →   |  Claim your domain →  A webpage, or web page, is a document made up of a markup language like HTML so that   web browsers  can read it . Webpages have distinct features, text and URLs so people can access them directly. You can create web pages using a   website builder  like Wix or independently building them with   HTML . Either way, billions of people display their information online via webpages, from businesses to blogs. The first web page was created by Tim Berners-Lee in 1991. It was a simple page that contained information about the World Wide Web. Over the years, webpages have become more complex and sophisticated. Today, there are billions of webpages on the World Wide Web. What is a website? A website collects several interlinked web pages under a single domain for a specific brand, company, or organization. An owner may use their website to showcase their business, sell products, or interact with customers. An example of this would be a   hair salon website  or similar.  There are currently close to  two billion live websites , each including even more web pages of their own. Learn more:   What makes a good website Examples of a web page Common webpage types include: Homepages : Website owners typically use their   homepage  as the site’s main hub, providing essential information and linking to other pages via a navigation menu. Product pages :   eCommerce websites  use product pages to display the merchandise or services their business sells. “About Us” pages :   “About Us” pages  describe what your company or organization does and why. FAQ pages: Website owners use these pages to answer frequently asked questions, supporting potential customers and other site visitors. Landing pages : Owners create these pages for a specific purpose, like launching a new marketing campaign or targeting a localized audience. Components of a web page The different components of a web page include the following: Title:  The title is the text that appears in the browser's title bar. This will also appear in search engine results. Headline:  The headline is the text that appears at the top of the page. This is a great place to establish your brand name and messaging. Body:  The body is the main content of the page. Images:  Images can be added to a web page to both complement and supplement the content. Videos:  Videos can be used to add multimedia dimensions to a web page. Links:  Links can be used to navigate to other web pages and to establish the hierarchy of web pages within a website. Read more on   how to resize an image  that fits your digital assets perfectly.   Web page vs website Web pages and websites have different features. Some of these are: A web page is a single page, while a website comprises several pages. Visitors can reach a website through its domain URL. However, to reach a web page visitors need not only the domain URL but also a specific extension or slug. While a website may have overarching goals ( brand awareness , for example), a web page will have a specific purpose, like displaying your company information, selling a product or sharing a blog post.  You can quickly create a web page, but building a website from scratch is often more time intensive. Start your website by compiling a   website launch checklist : You’ll find you can easily create the web pages that make up your site one-by-one. Web page vs. website: What’s the difference? Feature Web page Website Definition A single document or page on the internet A collection of connected web pages under one domain URL structure Requires a domain plus a unique extension or slug (e.g., /about) Reached via a main domain URL (e.g., www.example.com ) Purpose Focuses on a specific goal—like a product, contact info or blog post Supports broader goals like building brand presence or offering services Creation time Quick and easy to publish Requires more planning and setup Why does it matter? The distinction between a web page and website matters when optimizing your site for search engines. Search engines crawl, index and then display web pages in search results. A website’s overall health and authority impacts an individual page’s search ranking just as much as the individual page’s content and optimization. Each web page of your site needs its own keyword and on-page optimization to   live its best search life . You'll also want to control which of your individual web pages Google and other search engines can index and show to users. How to create a webpage Now that you understand what a web page is, learn how to create one. Tip: To create quick and hassle-free web pages without any knowledge of web design, we recommend starting with learning   how to make a website . Before building your webpage from scratch, consider the following: What is your site for? How does this page fit within that aim? Different web pages may have different goals but ultimately they all belong to the same website. Make sure your display clear and consistent branding across your webpages to build trust and authority for your business. What is this web page’s purpose?  Product pages look and feel very different from blog pages because they address a completely different visitor intent. Remember to match the design, layout and presentation to the content on each webpage. Should this page be   static or dynamic ?  Static webpages display the same content to all visitors. Dynamic content, however, can display different content to different users. For example, an “About Us” page should be a static web page, since all users can use the same information. However, product pages should be dynamic, as each potential customer will want to filter and display the web page content differently. You can start with creating a single web page and then   creating your professional website  up from there. Once you’ve finished creating your web pages, make sure you link to them via a navigation menu so your audience can easily access them. Single-page vs. multi-page websites Single-page websites combine all content into one continuous page, offering users a simple, seamless scrolling experience. This design works well for businesses with limited content, like local cafés or portfolios, that value simplicity and a clean layout. On the other hand, multi-page websites spread content across dedicated pages, each with a specific focus. This structure makes detailed information easier to find and supports advanced SEO strategies by targeting a wider range of keywords, improving visibility and performance. Single-page sites are cost-effective and faster to develop, making them ideal for smaller projects. Multi-page sites, however, suit businesses with extensive content or diverse offerings, like eCommerce platforms or service providers. Your choice depends on the complexity of your content, audience, and goals. Webpage FAQ What is a web page vs a URL? A web page and URL are related in the sense that they both exist within the world of web technology. A web page is a document or content that can be displayed in a web browser. It's created with code, like HTML, and then displayed for web users to read and interact with. A URL on the other hand is a unique address that allows users to find specific domains and web pages online. A URL can be used to call up and identity a specific web page.