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Ready to let your work shine? Build your portfolio →   Feel like your art deserves more than a cluttered Instagram grid or a forgotten folder on your laptop? A strong portfolio turns your work into a story people can see, feel and remember. It’s how the right audience discovers your talent and how you show them you’re serious about your craft. Here’s how to build an art portfolio that highlights your best pieces, reflects your unique style and gets your creativity noticed. TL;DR: how to make an art portfolio This guide shows you how to create a website  for your art portfolio that attracts clients, galleries or schools. It covers every step: defining your purpose, selecting your best pieces, choosing a website builder like Wix, customizing a template, designing your homepage and organizing your artwork. You’ll also learn how to add contact info, start an online shop, get feedback and keep your portfolio updated. Plus, we'll feature inspiring artist portfolios to spark your ideas and help you shape your creative vision. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. The basic setup is free and lets you put your art online easily. Paid options give you extra tools to make your work stand out, sell more and get noticed. Wix's portfolio features How artists can use Wix portfolios Gallery showcase • Display high-res paintings, drawings or photos with zoom & hover effects • Organize by series, theme or medium • Add sketches, process shots or behind-the-scenes videos Art sales & merch • Sell originals, prints or art merchandise • Run limited editions or print-on-demand • Manage secure payments and shipping details Marketing for artists • Collect fan and collector emails • Send updates about new artworks, exhibitions or sales • Chat live with visitors to take commissions Interactive art media • Embed timelapse videos, studio tours or 360° views • Add interactive galleries or hover animations • Image optimization for faster loading and enhanced visuals Insights & analytics • See which artworks or galleries get the most attention • Understand who’s visiting your site • Track clicks on shop items to optimize sales Social integration • Display your Instagram or other social feeds • Show testimonials from galleries, clients or students • Share new work directly to social media Search & discoverability • Optimize artwork pages for Google and image search • Use AI-assisted SEO suggestions to improve visibility • Use structured data to help your art get found online Exclusive access & memberships • Offer members-only galleries or content for collectors and fans • Share exclusive prints, tutorials or behind-the-scenes material Events & art commissions • Promote exhibitions, workshops or pop-up shows • Accept bookings for commissions or art classes Professional art branding • Use custom fonts, color palettes and layouts to match your artistic style • Ensure mobile-friendly fast-loading galleries What is an art portfolio? An art portfolio is a collection of your best and most representative artwork, curated and presented in a cohesive and professional manner. It serves as a visual representation of your skills, style and creative voice. Traditionally, an art portfolio would consist of physical copies of your work, such as paintings, drawings or photographs, carefully arranged in a folder or binder. With the rise of technology and digital media, many artists are now choosing to showcase their portfolios online. Online platforms have become increasingly popular, with 31% of young buyers and 37% of new art buyers  purchasing their first-ever artwork online. This indicates a growing trend of art enthusiasts embracing the digital realm to discover and purchase artwork that resonates with them. Ready to build an online portfolio ? Start designing yours today. How to make an art portfolio online Define your purpose   Select your best pieces Choose an online platform Customize a template Design a compelling homepage  Showcase your artwork Add a contact page Start an online shop (optional) Get feedback from others Edit over time 01. Define your purpose The first step to creating a captivating art portfolio is to define your purpose and audience. Ask yourself why are you making a portfolio and who is it for? Your portfolio should have a clear goal, whether it's selling your work, applying for a grant, or showcasing your talent. Consider what they're looking for, what they value and what they expect from an art portfolio. Your portfolio should speak directly to them and highlight the unique aspects of your art. Identify your audience Your audience can vary depending on your goals. Knowing your target audience will help you customize your portfolio so that it resonates with the intended crowd. For example, if you primarily illustrate for children's books, you may want to showcase these pieces prominently in your portfolio. You can focus your portfolio towards: Gallery curators : If you are looking to exhibit in galleries or museums, highlight pieces that display a sense of your overall aesthetic. Potential buyers : Present high-quality images of your pieces and include details on pricing and availability. You may also want to think about including an online store directly on your portfolio site for easy transactions. Art schools : For students looking to apply to art schools, focus on highlighting your artistic range, techniques and development over time. 02. Select your best art pieces When choosing the specific pieces to incorporate in your art portfolio, think about quality over quantity. Pick a range of work that highlights the scope of your distinct approach and abilities. This will give your viewers an idea of what you are capable of as an artist. Keep these concepts in mind when curating your collection: Create a cohesive portfolio Your art portfolio should have a sense of unity and flow. Select pieces with a similar style, color palette or subject matter to make a cohesive collection. Also consider the specific materials and medium of your work and think about the entire story the pieces tell collectively.  Learn more: What to include in a portfolio Common portfolio mistakes Highlight your artistic strengths Use your art portfolio to display what sets you apart from other artists. Be sure to include pieces that demonstrate your technical skills, creativity and notable perspective. This will help others see what makes you stand out in the art world. Look at other portfolios for inspiration Exploring different portfolio website ideas  and art blogs can help you gain insights into what works and what doesn't when it comes to showcasing your own pieces. Seeing other artists' portfolios can help spark new ideas and concepts to incorporate into your own site. Websites like Behance, Dribble, Carbonmade and Coroflot are full of excellent examples of how to present your work in the best possible light and provide another platform to showcase your work. Get started with an AI generated website  today. How to layout an art portfolio : Organize your work by medium, theme or series to take viewers on a visual journey through your creativity. Use clean grids and thoughtful spacing so each piece has room to shine and the eye moves effortlessly across your portfolio. Include sketches, studies or behind-the-scenes shots to reveal your creative process and spotlight 3–5 standout pieces with quick notes on concept, inspiration or approach to give your work personality and make it unforgettable. Learn more about how to build a portfolio for college. 03. Choose a website builder for artists Now that you have curated your artwork, it’s time to pick a website builder  that best suits your goal of displaying your pieces. When it comes to showcasing your art portfolio, drag and drop website building platforms like Wix offer portfolio templates and tools that cater to the needs of an artist's portfolio. Take a look at some of the best website builders for artists  , some of the best portfolio builders and consider the following factors when creating an online art portfolio of your own: User-friendly interface Since you’ve likely spent hours refining your artistic practice and honing in on your overall aesthetic, you want a platform that is easy to use and regularly update content. A user-friendly interface will streamline the process of creating your art portfolio and updating it as needed.  Customization options Having a variety of customization options, like different templates, color schemes and font choices, offers plenty of creative freedom as you carve out your online presence. This allows you to build a distinct portfolio that reflects your personal approach. 04. Customize a template Find a website template  that best suits your style and purpose. When determining your options, go for best portfolio layouts over a personal web page , that will provide you with the website layout you need to share your collection. Your art portfolio should be easy to navigate and engaging. Avoid cluttered layouts or too many distractions that may take away from the main focus–your artwork. 05. Design a compelling homepage Your homepage is often the first impression viewers will receive of your portfolio. It's frequently the most visited by new and returning users, playing a major role in your website experience. The objectives for your homepage should be to engage new visitors quickly and channel them to the right content. To achieve these objectives, include the following elements: An eye-catching banner or slideshow Craft a striking banner or slideshow that will immediately draw visitors in. Slideshows provide a way to add motion to your website, displaying rich content. Introduction and artist statement Include a brief introduction, offering readers a sense of who you are as an artist. You can also write an artist statement to add more context and meaning to your portfolio. Navigation menu Make it easy for viewers to navigate through your portfolio by including a clear and organized navigation menu. This will help them find specific pieces or sections easily. 06. Showcase your artwork The main purpose of an art portfolio is to exhibit your collection, so be sure to display it in the best possible way. Keep the following tips in mind when determining your website design : Organize effectively Create distinct categories highlighting different art techniques, such as abstract, landscapes, portraits, comics, etc. This enables visitors to filter through your art pieces and narrow in on their preferences.  Use high quality images Make sure to use high-resolution images that accurately represent the colors and details of your pieces. To photograph your art, use natural lighting and avoid shadows or reflections. You can use this image resizer  tool to make sure each photo is sized for optimal viewing.  Include relevant details Along with each image, display the title, medium, size and other background information about the piece. Tell engaging visual stories as it helps convey the essence and narrative behind the artwork. You may want to share details about your artistic process and any backstory to the specific piece. This will give viewers a better understanding of your artistic identity and workflow. Consider additional features Depending on your chosen platform, you may have the option to integrate elements such as videos, 360-degree views or zoom capabilities. These can add an extra layer of interactivity and engagement for visitors. 07. Add a contact page Don't forget to build a contact page in your portfolio. This simple addition will make it easier for individuals to get in touch with you. Investing in a business email  and  business phone number  is an easy way to elevate your professional presence. Be sure to have the following: Contact form Email address Phone number Links to your social media accounts Art business name ideas 08. Start an online shop (optional) If you are interested in  selling art online , consider adding an online store  to your portfolio. Having an online store provides the convenience and accessibility that modern buyers seek, allowing them to browse and purchase your artwork from the comfort of their own homes. When creating your shop, make sure to: Write product descriptions For each piece, include a thorough description with the title, medium, size and any other relevant details. You can also write background knowledge or stories behind the creation of each piece. Set up secure payment options Select a platform that offers secure ways to accept payments online . This will ensure the safety of both you and your customers' data.  Offer shipping and handling information Be transparent about your shipping and handling process, including estimated delivery times and any additional fees or policies. This will help manage customer expectations and avoid any misunderstandings.  Tip : You can also start a print-on-demand business to help you make money as an artist . If you’re new to eCommerce websites , check our guide on what is eCommerce  to get started. 09. Get feedback from others Ask someone with experience in creating or evaluating art portfolios, such as an art teacher or a professional artist, to review your work. Outside advice and objective feedback can provide fresh perspectives and help you identify areas for improvement that you may have overlooked. Constructive criticism from knowledgeable sources can be invaluable for refining and enhancing your portfolio. Additionally, they might offer tips on how to present your work in a more compelling way or suggest pieces to include that better highlight your skills. Don’t hesitate to ask questions during the review process to fully understand their feedback and make the most out of the experience. Remember, every critique is an opportunity to learn and grow as an artist. 10. Edit your art portfolio over time Your portfolio should adapt as your artistic style evolves and grows. Regularly updating your portfolio with new pieces can keep your website fresh and engaging for both regular visitors and potential clients. It's important to have external eyes review your site and be open to feedback, as it can provide valuable insights for improvement. Utilize analytics tools like Google Analytics to track popular pages and user engagement, allowing you to focus on the most impactful content. Don't be afraid to experiment and make changes over time. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make an engineering portfolio How to make a tattoo portfolio To make an art portfolio , curate your work like a story that draws viewers in from the first glance. Arrange pieces by medium, theme or series so each section flows naturally into the next and use clean layouts with enough space for every piece to breathe. Sprinkle in sketches, studies or behind-the-scenes shots to reveal how your ideas take shape and add short notes on concept, inspiration or approach to give personality to your work. Learn more: How to make a portfolio Why is it important to have an art portfolio An online art portfolio is a digital collection of your art, typically built on a website hosting  platform. It serves as a central hub for your oeuvre, making it easily accessible to anyone with an internet connection. Here are some key reasons why you need an online portfolio: Gives you artistic freedom An online art portfolio grants you control over how your work is presented. You can curate and organize your web content in a way that best represents your style. This allows you to feature the diversity of your talent, making it easier for visitors to see the full range of your abilities. Maintains an up-to-date presence Your portfolio can be accessed anytime, anywhere—meaning anyone who wants to see your talent can view it at their own convenience. Be sure to regularly update your site with new and improved content, keeping it fresh and relevant. Attracts potential buyers An online art portfolio is an effective way to persuade potential buyers to invest in your art. By showcasing high-quality images of your artwork and including information about pricing and availability, you can entice clients to purchase, or even hire you for a commissioned piece. It facilitates easier communication and transactions between you and potential buyers. Demonstrates your identity as an artist Your online portfolio is a representation of you as an artist. It not only showcases your work but also provides insight into your creative process, inspirations and overall artistic identity. By displaying your art and accompanying it with meaningful descriptions or stories, you can connect with viewers on a deeper level. This helps build your personal brand and establishes yourself as a professional in the art world.  Art school admission requirement  If you're an aspiring artist looking to apply to art schools, having a well-designed online portfolio is a prerequisite  of the admission process. Art schools want to see not only your technical skills, but also your creativity and ability to effectively present your work. An online portfolio is an excellent way to showcase all these elements in one place, making it easier for admissions officers to evaluate your potential as an artist.   Online art portfolio examples Looking for guidance on creating an art portfolio that will make waves in the art community? Check out these Wix-made  portfolio websites . They're chosen to inspire and empower you to showcase your talent. LIŔONA Liron Eldar-Ashkenazi has simplified the menu options to make it easier for website users to navigate the entire site. Each gallery image contains titles that, when clicked, open to a unique page with a detailed project description. Zaria Forman Zaria Forman’s homepage opens with a captivating fullscreen photo of her engrossed in her painting. The image serves to highlight the immense size of Zaria's canvas and offers a glimpse into her inspiring vision. Jessie Maxwell Bearden With an Instagram feed on her site, Jessica Maxwell Bearden can showcase more images of her work, grow her followers and ensure that her site is always up-to-date. Timothy Goodman The combination of a cheerful yellow background with black and white text creates a lively contrast, making important aspects of Timothy Goodman's site stand out. Timothy takes the color scheme a step further on his About page, using color blocks to highlight distinct sections that showcase his bio, press images, client list and press. The sample portfolio website result is a visually appealing design that captures attention and guides visitors through the site. What common mistakes do people often make when creating a portfolio, that I should avoid? Creating a portfolio for the first time can be a little daunting and it’s easy to make mistakes that might prevent your portfolio from accurately reflecting your skills, talents and expertise. One of the most common mistakes is including everything you’ve ever worked on, rather than choosing your best pieces. A cluttered portfolio makes it hard for people to see your strengths. This also means carefully choosing work that reflects the range of skills or experience that you have. Focus on quality over quantity—choose pieces that showcase your skills and align with the type of opportunities you want. Another mistake is not tailoring your portfolio to your audience. If you’re applying for different roles or projects, tweak your portfolio to highlight relevant skills and projects. Very general portfolios can feel impersonal and fail to make an impact. Avoid neglecting the narrative. Your portfolio isn’t just a collection of work; it’s your story. Explain the context behind each piece—what problem you solved, your thought process and the outcome. This makes your work and you much more relatable. Lastly, don’t forget to focus on building a professional presentation — both in terms of how it looks and works. Broken links, typos or clunky navigation can ruin a great portfolio. Test it thoroughly and seek feedback from others. Remember, your portfolio represents you—make it authentic. Let your personality shine through. Other types of websites to create How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make an art portfolio FAQ What should I include in my art portfolio? Your art portfolio should have a variety of your best work, along with relevant facts such as titles, mediums and sizes. You can also write an artist statement and any other additional features that highlight your artistic strengths. How many pieces should I include in my art portfolio? The number of pieces you decide to incorporate will vary depending on your chosen platform and the length of your body of work. Generally, it is recommended to have at least 10-15 pieces to give viewers a well-rounded sense of your style and abilities. Can I use my social media as an art portfolio? While some artists may decide to display their work solely on social media platforms, having a dedicated art portfolio website allows for more customization and a more professional presentation of your art. Additionally, having an online portfolio can make it easier to reach potential clients or employers who may not be active on social media. How do I create an online art portfolio for free? You'll want to choose a user-friendly portfolio website builder, like Wix, which can help you take your portfolio from start to finish with templates and customization options to best display your work. What should I avoid adding to my art portfolio? Avoid adding art to your portfolio that doesn't represent your best work or is unfinished. Also, steer clear of including art that's too similar to other pieces you have in your portfolio. Remember, quality over quantity is key. What should I focus on when creating an art portfolio for College? For a college art portfolio, focus on showcasing your best and most recent work, demonstrating your artistic growth and skills. Include pieces that display your understanding of different mediums, techniques and concepts. Highlight your unique style and potential for growth in a way that aligns with what you've learn from your program. How do I keep improving my art portfolio while making sure it's updated? Keep your portfolio fresh by regularly adding new pieces that showcase your latest skills and growth. Create a schedule for updates, such as adding three new art pieces every month. Continuously experiment with new mediums, techniques and styles to showcase your versatility. It's worth also keeping up with new styles and trends.

Ready to showcase your best work? Start building your portfolio →  A professional portfolio is a collection of work samples and other documents that provide an overview of your abilities and qualifications. By putting your portfolio online, you can proudly display your work to the world and establish yourself as an expert. “Professional is not a label you give yourself, it’s a description you hope others will apply to you,” says Harvard business professor, David Maister. But what actually makes someone a professional? For starters, it involves a certain level of knowledge in your field. You also need authority, experience and credibility in order for others to see you in this light. And what better way to achieve this than to create a portfolio website  that highlights your expertise? But what goes into building a professional portfolio and what other advantages does it provide? Here’s everything you need to know to learn how to build your website. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. What is a professional portfolio? A professional portfolio is your personal highlight reel. It showcases your projects, achievements and skills in a clear and engaging way. Unlike a resume, which provides a quick snapshot of your career, a portfolio goes deeper. It visually demonstrates your expertise and the impact you've made, helping potential employers or clients see your talents in action. An effective portfolio is adaptable. It should reflect your industry and the roles you’re aiming for. For example, if you’re a graphic designer, focus on creative concepts and completed designs. If you’re a writer, include your strongest pieces. Tailoring your portfolio ensures it’s relevant and resonates with your audience. More than anything, a portfolio gives you an edge. It proves your value through thoughtfully curated work and leaves a lasting impression that words alone can’t achieve. How to make a professional portfolio in 9 steps At this point, you may be wondering how to make a portfolio that looks professional. Now that you understand the importance of having one, let’s jump in and discuss the process for creating one online. Choose a domain Pick a template—or use AI Feature work that tells your story Organize your portfolio Build your portfolio structure Design your professional portfolio Write effective content Review your site Maintain your portfolio 01. Choose a domain Your domain name is how people are going to find your portfolio, so you’ll want it to be memorable and professional. Having a dedicated domain name also gives you credibility and authority. Ideally, it should reflect who you are and what you do by including the title of your website, your name or your professional field. If you’re feeling stuck and want some assistance, try this domain name generator to get the ideas rolling. 02. Pick a template—or use AI If you compare creating a portfolio to building a house, your template is like the foundation for the rest of the structure. Your professional portfolio is not only a way to consolidate your best work, but it also helps to establish the identity of your personal brand. When choosing your portfolio template , consider how you envision the visitor experience and the look and feel you want to convey. This includes all aspects of your site such as colors, fonts and the overall layout and design. Alternatively, if you're using a platform like Wix, you can use AI to your advantage. Wix's AI website builder creates a bespoke website for you in minutes—with a simple chat. The builder will construct a website based on your goals and even bring your portfolio to life with images and text. Using Wix's AI tools for portfolios, you can also skip the next several steps. Simply upload the images you want to include in your portfolio. The AI will then organize your images by project, plus suggest appealing titles and descriptions. 03. Feature work that tells your story Every piece you include in your professional portfolio should have a purpose. Instead of piling on everything you’ve done, think about what story your selection tells. Start by asking yourself:   What kind of opportunities do I want to attract?   Which projects best represent my current direction?   What skills or qualities do I want people to remember after they visit my site? Choose pieces that speak to those answers. A strong portfolio isn’t just impressive—it’s intentional. For example, if you’re a designer hoping to work in branding, emphasize identity systems and visual storytelling. If you’re a writer aiming for tech clients, show case studies or blog content that demonstrate clarity and expertise in that space. Balance range and focus. Show enough variety to highlight your adaptability, but maintain a clear through-line in tone, style or problem-solving approach. You’re not just displaying work—you’re shaping how others understand your capabilities. How many projects to include Finding the right number of projects for your portfolio is key. Too few might make it look like you lack experience, but too many can just overwhelm people and bury your best stuff. Generally, 10 to 20 carefully selected projects is a good target, though the perfect number depends on your industry and where you are in your career. Think about why each project is there. Does it highlight a specific skill, solve a problem or show off your unique creative approach? Every piece should tell a clear part of your story. For instance, a UX designer could feature 12 projects showing wireframes user research and final designs to highlight both their process and the outcome. Meanwhile, a writer might include 15 polished works, from articles to blog posts and copywriting campaigns. Prioritize relevant and recent work Relevance and recency are key. Highlight projects that demonstrate the skills, tools and expertise most valuable to your target audience. This helps viewers immediately see why you’re a strong candidate for their needs. Older work can sometimes show growth or evolution, but only include it if it adds a unique insight or illustrates a skill you still use. Think strategically: if you’re moving into a new specialization, selectively include older projects that clearly support your transition. Always ask yourself whether each piece strengthens your story and aligns with the professional opportunities you’re pursuing. Learn more about how to create a copywriting portfolio , for example. 04. Organize your portfolio How you organize your portfolio can make it easier for visitors to understand your expertise and find what interests them. Start by creating categories based on the type of work you do. For example: By project type:  Web design, branding, illustration, copywriting or photography. This helps viewers quickly identify the work you specialize in. By industry or client:  Organize projects by sector, such as healthcare, tech or education. This is useful if you want to show experience in specific markets. By skill or technique:  Showcase expertise in areas like UX research, motion graphics or product photography. This highlights your versatility while keeping each section focused. By process stage:  Consider grouping projects by concept, draft or final output, particularly if your process is a selling point (common in design, architecture or writing). Inside each category, think about the story you want to tell. Start with projects that are visually striking or show your strongest achievements. Then, add complementary pieces that demonstrate your depth or problem-solving skills. Your categories should tell a story about your expertise, growth and adaptability without overwhelming visitors. Learn how to make a florist portfolio.   Guide visitors through your work Good navigation is crucial. Use menus, tabs or filters so viewers can move between categories easily. Clear labels, short introductions and consistent formatting within each category make it simple to scan and understand. Finally, think about how categories connect. For example a UX project could appear under both “Web Design” and “User Research” if it shows multiple skills. Cross-linking relevant projects reinforces your range without cluttering individual sections. 05. Build your portfolio structure Once you’ve built the framework of your professional portfolio, you’ll need to decide what to include. While this is certainly not an exhaustive list, here are the sections you should be sure to have: Homepage: Your homepage is like the front door to your site - it leads you to anywhere else you might want to go. Because it’s the first impression visitors will have of you and your work, make sure it’s a powerful representation of your knowledge and experience. Include an introduction as well as high quality imagery that grabs visitors’ attention and conveys your expertise. Work samples: This is the heart of your portfolio. It’s the section that’s going to get the most attention, so be selective with which pieces you include. Make sure to only choose your best projects that show off your talent and skills. And don’t forget to add new ones as you go so that your portfolio is always up-to-date. About section: Whether you include this directly on your homepage or on a separate page, your About section should include a brief bio and a description of who you are. Describe your background, education and how you got to where you are today. Resume: Keep an updated version of your resume somewhere in your online portfolio, whether as a downloadable PDF file or on its own page. That way, if a potential employer or client comes across your site, they’ll be able to see your education and work experience right away. Contact information: Include all professional contact details so people can get in touch with you easily. This may include your email address, phone number and social media handles. 06. Design your professional portfolio Now comes the fun part. Using your creativity, as well as these web design tips and free tools , you can make your portfolio as unique as you. Consider if you want to keep your portfolio on the simple side or incorporate trendy design features, such as parallax scrolling and animation (especially if you are making an animation portfolio ). Will you create a one-page website or will you include a menu bar that leads to multiple pages? Whatever website type you choose, opt for high-quality images throughout that are in keeping with the tone of your brand. If you don’t have your own, you can use free Wix images or download photos for free from stock photo sites, such as Unsplash and Pexels . The possibilities are truly endless. Another good practice is to do some keyword research and incorporate written content into your professional portfolio to increase your SEO . For example, you may want to add a blog to your site in which you delve deeper into certain topics and highlight your knowledge in the field. This will help your Google ranking and increase traffic to your site, enhancing your visibility and online presence. Using your professional portfolio as a personal marketing portfolio is never a bad idea. Ready to create an online portfolio? Start designing yours today .   07. Write effective content The text in your portfolio is just as important as the visuals. Great content gives context, highlights your expertise and guides viewers through your story. Every project should include clear descriptions that explain the project, your role and the outcome—but don’t stop there. Use content to show strategic thinking, problem-solving and results so visitors understand not just what you did but why it mattered. Make your portfolio readable and engaging Pay attention to tone and voice. Keep your language professional yet approachable to reflect your personal brand. Avoid jargon unless it’s expected in your industry and write with active, confident language that shows ownership of your work. Think about adding category introductions or short summaries to frame each section of your portfolio. They act as a roadmap for viewers, highlight your strengths and weave your projects into a compelling story. For longer content, like blog posts or case studies, really focus on impact and storytelling. Always include challenges, your approach, what you learned and any measurable results whenever possible. Make sure it's easy to read. Use headings, bullet points and short paragraphs to make your content super scannable. Pair high-quality visuals with clear, concise text. 08. Review your site Before your professional portfolio goes live, have a friend, coworker or colleague review your site before you start sharing it with others. Having a second (or third) pair of eyes check your work before you share it with the rest of the world is always a good idea. Ask for honest feedback about the style, design and content and make any necessary changes. Once you’ve completed this step, the only thing left to do is hit Publish. After you've published and shared your portfolio, it's important to keep it updated. It should always represent your most recent work samples and achievements. It should grow with your career. 09. Maintain your portfolio Regular updates show professionalism, dedication and growth—qualities that stick with people long after they visit your site. Keep your portfolio relevant, highlight your latest work and accurately represent your capabilities. Schedule periodic reviews every 3–6 months to remove outdated projects and add new highlights that show your evolving expertise. Stay on top of industry trends. If new tools, techniques or styles become standard, update your portfolio with projects that show you’re adaptable. Refresh your design, layout and content to keep a modern, professional look that meets current expectations. Make sure your text, bios and contact info are always accurate. Outdated details or broken links can hurt your credibility, no matter how great your work is. What should I include in my professional portfolio? The components of your portfolio will vary depending on your field, but they should provide a complete picture of your work history and skillset. The primary element is going to be your work samples. But you’ll also want to include your resume, as well as any other documents that display your credibility and performance. These may include project plans, recommendations, awards or reports. You should also consider adding the following elements to make your portfolio even more compelling: Skills and abilities : Showcase your technical expertise, soft skills and any certifications or licenses. This helps potential employers or clients understand your strengths at a glance. Personal statement or bio : Share a brief overview of your career journey, goals and what makes you unique. This adds personality and sets the tone for your portfolio. References and testimonials : Include positive feedback from past employers, clients or colleagues. It builds credibility and highlights your professional relationships. Contact information : Help potential employers or clients connect with you easily. Add your email, phone number and links to your LinkedIn or professional social media profiles. Visual appeal : Keep your portfolio clean, organized and easy to navigate. A visually polished design creates a strong first impression. If you’re looking for some inspiration, check out these portfolio examples to get started. These include social media portfolios , industrial design portfolios , model portfolio examples , architecture portfolio examples and more to help get your creative juices flowing and spark ideas for your own professional portfolio. It's also a good idea to edit your portfolio depending on the job you're applying for. Customizing a portfolio for different career opportunities is a part of the process. Learn more: What to include in a portfolio , Sample portfolio websites What are some common mistakes to avoid? Overloading with content, both text and images:  Only include relevant, high-quality work. Exclude anything from years ago, unless it really highlights a special skill or level of expertise. Lack of focus:  Ensure it aligns with your career goals — including a specific role or project you're submitting the portfolio for. The beauty of an online portfolio is that it can be easily edited to suit the specific role you need it for Typos or errors:  Proofread thoroughly and ask someone else to check it too. Unclear navigation:  Make it easy for viewers to browse via your site hierarchy, website header and internal linking between pages. Missing updates:  Keep it current and relevant. Learn more: What is web design? Who needs a professional portfolio and why? A portfolio can be particularly beneficial for those working in creative fields, such as writing, photography, design and architecture. But anyone in a professional role can benefit from having one. And in today’s digital world (see digital portfolio examples ), the most efficient way to do this is to create one online. Building a portfolio is more than just showcasing your work—it’s your chance to highlight your strengths and stand out. For publicists, for example, knowing how to make a PR portfolio  can help highlight client wins and media achievements in the same way. Tailor your portfolio to match specific job opportunities and show employers why you’re the right fit. Think of it as telling your story, aligning your skills and experience with what they need. These types of websites are easily accessible and make it simple for others to see your work, including potential employers. They also provide flexibility when it comes to updating your content. With the click of a button, you can switch out one piece of work for another or easily add to your growing repertoire of expertise. You won’t have to carry around a physical copy with a stack of documents, but instead, can send people directly to your website. We all know how competitive job hunting can be, so it’s important that you stand out as a prime candidate. Employers are used to hearing why people are the best fit, but what if you actually showed them? Providing visual proof of your work with an online portfolio can make a much stronger impression and show that you’re as talented as you say. A portfolio also opens doors to opportunities you might not have considered. Potential clients or employers can come across your work and reach out to you, even when you’re not actively looking for a role. This kind of visibility can spark connections that lead to exciting projects or career growth. Additionally, an online presence is crucial for building your credibility and reputation. Imagine this: someone Googles you, and the first search result is your professional portfolio. How’s that for impressive? So whether it's a professional model portfolio , a photography portfolio , an illustration portfolio , UX portfolio example , fashion portfolio or something else, here's how to learn more about getting started with your own. How and when to submit your professional portfolio This depends on who you’re presenting it to and why. When applying for a job, submitting your portfolio early on with your resume and cover letter is a great way to highlight your achievements. You can include the link directly on your resume so potential employers have the opportunity to view your work even before your interview. In addition to sharing your work with them online, be sure to bring a few physical copies of your best pieces to the interview itself so you can reference them in real time. This is also good practice if you’re headed into a meeting with your current employer to discuss your work performance. Arming yourself with your best work instills confidence in your abilities and can help you feel prepared. It makes it easier to vouch for yourself when you can point directly to your achievements that reiterate why you deserve a raise or that promotion you applied for. To understand the value and impact a great professional portfolio can have, read about digital artist Nedavius and his journey to success. Looking to make another type of portfolio? How to make a nursing portfolio Professional portfolio FAQ How long should a professional portfolio be? A professional portfolio should include enough work to showcase your skills effectively, but it’s better to focus on quality over quantity. Aim for 10-20 carefully selected pieces that are relevant to your industry and the roles you’re pursuing. This ensures the portfolio remains impactful and easy to review without overwhelming your audience. Is a CV a professional portfolio? No, a CV (Curriculum Vitae) and a professional portfolio serve distinct purposes. A CV is a formal document listing education, work experience and skills. A professional portfolio, on the other hand, is a comprehensive collection of work samples, projects and achievements, offering a more dynamic and visual representation of an individual's capabilities. Is a professional portfolio a career portfolio? Yes, a professional portfolio and a career portfolio are often used interchangeably. Both refer to a collection of work samples, achievements, and credentials, showcasing an individual's skills and experience. This dynamic compilation serves as a tangible representation of one's professional journey and is commonly used for job applications and career development. Can I make a professional portfolio as a student? As a student you can create a professional portfolio showcasing coursework, projects and any relevant experiences. Include examples of your skills, such as writing, research or creative projects. A student portfolio demonstrates your capabilities and can be a valuable tool for internships, job applications or further education pursuits. How can I work my personal branding into my professional portfolio? To incorporate personal branding into your portfolio, consistently use a unique color scheme, logo and typography that reflect your style. Also include a personal statement or design philosophy to highlight your values as a designer. Check that your portfolio layout and tone align with the image you want to project as a designer. How do I balance showcasing past projects with presenting my future design aspirations? You can do this by presenting a mix of completed work and conceptual designs. Include a few standout projects to demonstrate your skills, then showcase future aspirations through mood boards, sketches or speculative designs. This approach highlights both your experience and vision for growth within the industry.

Bring your inspiration to life with a Wix website →   When you  create a website from scratch, it’s a lot like perfecting your favorite recipe. You’ve got to nail the right ingredients, methods and processes to result in a mouth-watering baked good.  Luckily, there are already plenty of recipes out there to follow and give bakers the foundations for creative inspiration. And with the U.S. bakery market expected to reach nearly $149 billion by 2032 , having a standout website is more important than ever. But what about bakery website designs— how do you plan a website  that will represent your business perfectly online?   As a baker who’s ready to learn how to make a bakery website , you can find inspiration from our compilation of the best bakery websites below. We’ll also dive into what a website is , what to include and why bakery websites are beneficial for business, alongside tips you can implement on your own.  Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best bakery website examples Your bakery’s website is the perfect way to showcase what makes your treats special and invite customers to experience your brand online. This guide features standout bakery websites that strike the right balance between mouthwatering visuals, clear information and easy-to-use features that help drive orders and visits. It's all about finding the best website designs  for bakeries. By exploring these examples, you’ll discover how bakeries are using design, storytelling and smart functionality to create an inviting online presence. Whether you’re launching a new bakery or refreshing your current site, these ideas offer practical inspiration to help your business stand out. How we selected the bakery website examples Selection criteria Why it matters Appetizing visuals High-quality photos that make products irresistible Clear menu presentation Easy-to-find and understand offerings that help customers decide quickly User-friendly ordering Seamless options for online orders or reservations Mobile responsiveness A smooth browsing experience on any device Brand personality Design and content that reflect the bakery’s unique style and story Simple navigation Makes it easy for visitors to explore the site without hassle Calls to action Clear prompts that guide customers toward ordering, booking or contacting "One of the things that helped me grow the most was creating my own website, where I can show everyone how I can help them." - Elena Blanco, child educator specializing in learning difficulties 15 best bakery website examples We’ve compiled a list of the best bakery websites built on Wix for your inspiration. Each of these bakeries artfully combines design elements, functional features and content variety to create a compelling website. While exploring these bakery website examples, you can gain insights into the types of elements you want to incorporate when building your bakery's site in the future. A Spoon Fulla Sugar  Eclair Bakery  Little Pearl Breads  Amoroso's Bakery Lima Cakes  Get Whisked  Southworth Sourdough Forma bakery Yori’s Bakery Vander Ploeg Bakery Shaz Confections Zserbó Bakery Blonde Bakery  The Beach Cottage Bakery  Sweetcie Pie 01. A Spoon Fulla Sugar    A Spoon Fulla Sugar  has a bakery website that perfectly reflects the essence of this artisan cake shop. Using a visually captivating design, the site’s pink and green color scheme strikes a balance between sophistication and modern vibes, utilizing light pink for a touch of elegance and cool mint green to add a sense of freshness and depth. Be inspired by other colorful website examples, including these : Purple websites Green websites Blue websites Pink websites We love how their website menu is meticulously organized and structured, ensuring that visitors can easily navigate through the bakery’s various offerings. Because the bakery website features a diverse range of content—from wedding cake details and custom goods, to scheduling a dessert bar—the site’s navigation highlights the most important items for customers, facilitating an easy user journey with clear hierarchy and concise copy.   Like what you see? Build your own bakery website using this same template. Template name:   Cake shop website template 02. Eclair Bakery  Eclair Bakery  is a New York City-based artisan bakery, offering a full menu of Parisian inspired creations by Chef Stéphane. Whether visitors are seeking catering for a big event, or want to enjoy an individual meal, Eclair’s bakery website allows them to view an extensive online ordering menu for pick-up or delivery. The website's engaging video backgrounds and high-quality images bring Eclair's sweet and savory pastries to life, stirring bakery enthusiasts' taste buds even before placing an order. Like what you see? Build your own bakery website using this same template. Template name:   Chocolate shop website template 03. Little Pearl Breads  For the owner of Little Pearl Breads , Macey Merlak, baking healthy bread is a lifelong passion that she wants to share with her customers. This passion is shown throughout her bakery website, where an inviting and cohesive design entices visitors to explore her organic products before making a purchase. Adding a blog is an excellent way for Macey to showcase her expertise even further, by sharing a repertoire of her favorite recipes. This not only emphasizes her dedication to baking but also enhances the website's SEO by utilizing relevant keywords and trending topics. Like what you see? Build your own bakery website using this same template. Template name:   Cake shop website template 04. Amoroso's Bakery Amoroso's Bakery  welcomes you with a heartwarming story rooted in from-scratch baking. The site’s design uses family photos and simple navigation to build trust and make the browsing experience feel like you’re visiting a beloved neighborhood spot. What sets this bakery website apart is its built-in eCommerce feature, with an easy-to-use shop offering nationwide shipping. From classic cakes to special wedding designs, you can order online for any occasion. The dedicated wedding cake section and inviting product galleries make it simple for customers to buy or plan a celebration, showing just how approachable and functional a bakery website can be. Like what you see? Build your own bakery website using this same template. Template name:   Bakehouse (rustic) website template 05. Lima Cakes  Lima Cakes  elevates baking and bakery websites into a true art form. The homepage is adorned with a black and white color scheme and trendy gradient background, giving their stunning cakes the spotlight.  An image of the bakery’s gorgeous cakes is followed by a captivating video of one of the cakes in the process of being made. Both pieces of media content are high quality, offering a tempting glimpse into the artistry behind each creation. As we scroll further, we meet the founder of Lima Cakes, Sona, who introduces herself in a warm and informative manner. She shares her unique, artistic approach to cake making, highlighting her passion and skill. Sona also proudly displays the numerous wedding cake awards she has won and the publications she has been featured in, instantly establishing her credibility and reputation for new visitors. Like what you see? Build your own bakery website using this same template. Template name:   Pie shop (cozy) website template 06. Get Whisked  Get Whisked  greets visitors with an engaging splash page, which acts as an introduction to their business before visitors click through to the bakery website. The splash page presents an enticing image of pastries in the making, accompanied by their custom logo, business name, and the slogan "Love at First Bite." The same captivating choice of imagery is used throughout Get Whisked's website, using a mix of quality GIFs, photographs, videos and vector art to represent their passion and products.  Once customers arrive at the homepage, they’re greeted with the story of how Get Whisked started, along with images of the young baker at work. Scrolling further, a section titled "The Process" explains how each baked good is lovingly crafted using natural ingredients. Following this, a compelling call-to-action invites visitors to visit the shop, where they can order a range of Get Whisked products, from homemade pies to cakes and cookies. Like what you see? Build your own bakery website using this same template. Template name:   Cooking school website template 07. Southworth Sourdough Southworth Sourdough  is a fantastic model for turning a passion into an educational hub. This website design is clean modern and focused entirely on teaching the art of sourdough. Instead of selling bread it sells knowledge through beautifully presented ebooks and online classes. The layout is simple and direct making it easy for aspiring bakers to find guides on everything from starting a sourdough culture to mastering artisan loaves. What makes this site so effective is its clear mission to empower home bakers. By offering a mix of free and paid resources like downloadable recipes and comprehensive guides it caters to all skill levels. This approach is a powerful way to build a brand centered on expertise and community. It proves that a bakery website can be much more than a menu, it can be a classroom. Like what you see? Build your own bakery website using this same template. Template name:   Tea shop website template 08. Forma bakery Forma Bakery  is a strong example of how thoughtful design choices can help a bakery website stand out in a crowded space. Each section of the website is carefully organized, guiding visitors to what matters most—irresistible product photos, a convenient menu and easy ways to connect on social media. The clean layout gives plenty of breathing room so images of pastries and breads take center stage, while an artistic, custom font gives the brand a unique and memorable personality. This font is both stylish and easy to read, setting the mood for a modern bakery that values creativity as much as quality. Navigation on Forma Bakery’s site is straightforward, using clear links and icons for pages like their menu, location and Instagram. The design balances eye-catching visuals with practical structure, making it simple for visitors to explore what the bakery offers or find out how to visit in person. By combining minimalism with bold accents and a standout font, Forma Bakery gives readers plenty of inspiration for bakery website examples that are both inviting and distinct. Like what you see? Build your own bakery website using this same template. Template name:   Cafe website template 09. Yori’s Bakery   Yori's Bakery  brings a friendly, hometown vibe to its website with a full-width welcome photo and a focus on from-scratch baking. The clean, classic layout with a simple navigation bar makes it easy for visitors to browse pastries, custom cakes and holiday treats, creating a site that feels both familiar and reliable. The site does a great job organizing its wide range of baked goods without overwhelming users. Clear categories, dedicated photo galleries and menu links make the journey straightforward and enjoyable. Sections for custom cake orders and holiday specialties help customers find what they need for any occasion, showing that thoughtful structure and inviting design go hand in hand. Like what you see? Build your own bakery website using this same template. Template name:   Coworking company website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 10. Vander Ploeg Bakery Vander Ploeg Bakery  also known as Pella Bakery is a wonderful example of how to build a website around a unique specialty. The site immediately introduces its Dutch heritage and famous "Dutch Letters" giving visitors a clear sense of its brand. By featuring images of its historic storefront and sweet treats, the design creates a feeling of tradition and quality. The warm "Welkom" message adds a personal touch that makes you feel like you are stepping into their shop. This bakery website design shows how to blend local charm with modern convenience. In addition to celebrating its from-scratch baking traditions, the site features a contact form with an integrated map helping customers find the bakery with ease. A clear call-to-action for the online store makes its products accessible to customers everywhere. This is a smart approach for any bakery with a signature item, providing a great model for turning a local favorite into a nationally recognized treat. Like what you see? Build your own bakery website using this same template. Template name:   Bakery website template 11. Shaz Confections Shaz Confections  makes the “best crepe in Hong Kong,” a reputation which they’re sure to display at the very top of their homepage. The rest of the website's delicate design mirrors the finesse of their cakes and pastries. Warm, neutral colors and a combination of modern sans serif and cursive fonts in a modern style are used to build style and maintain visual interest.  Recognizing Hong Kong's international character, Shaz Confections has prudently translated their website's content into Chinese and English, making it multilingual and accessible to a broader audience. Like what you see? Build your own bakery website using this same template. Template name:   Cookie shop website template 12. Zserbó Bakery Zserbó Bakery  serves up a slice of European charm with a website design that is both elegant and personal. The site does a fantastic job of telling a story, immediately introducing the history behind its signature Zserbó pastry. The warm welcome message and backstory of the owner create an immediate connection making the brand feel authentic and inviting. Its clean layout and beautiful imagery let the baked goods speak for themselves. This bakery website is packed with features that build a strong community around the brand. A mailing list subscription invites visitors to stay connected while a dedicated blog offers a deeper look into the bakery's world. Sprinkling in customer testimonials throughout the site provides social proof and builds trust with potential new customers. These elements show how you can use a website not just to sell products but to create a loyal following. Like what you see? Build your own bakery website using this same template. Template name:   Ecommerce chocolate Boutique (retro) website template 13. Blonde Bakery  Blonde Bakery 's site is seriously sweet, thanks to its vibrant pink theme that pulls you right in. With "cake is life" front and center, Blonde Bakery keeps things fresh and fun. Their homepage gallery is a smart way to let visitors feast their eyes on their latest and greatest creations. Plus, clear descriptions and fun illustrations make the whole site a treat to browse. Blonde Bakery really lays out what they offer, from custom cakes for any party to treats for big events and even deliveries to your besties. They keep their site buzzing with fresh content by linking up their Instagram, so you're always in the loop on their newest goodies and deals. Like what you see? Build your own bakery website using this same template. Template name:   Wedding bakery (whimsical) website template 14. The Beach Cottage Bakery  When visitors arrive at The Beach Cottage Bakery ’s website, they are met with a full-screen image of freshly baked bread that makes the product almost tangible. The inviting visual draws visitors in to learn more about the bakery’s homemade sourdough loaves. From here, visitors can easily find the bakery’s About Us page , FAQ page  or order form to complete their journey whether that’s making an order or joining a bread-making workshop. A smart feature of the website is its "breaducation" section. Here, you’ll find answers to questions like "What is Sourdough?" and "Benefits of Sourdough Fermentation." By offering this content, the bakery builds trust in its products and shows its expertise, making it a go-to local business for all things sourdough. Like what you see? Build your own bakery website using this same template. Template name:   Food photographer website template 15. Sweetcie Pie Sweetcie Pie  uses a clever, scarcity-driven model that makes its website feel both exclusive and inviting. The design is simple and image-forward, with a rotating banner of delicious-looking pies that immediately grabs your attention. It clearly communicates that its pies and sourdough are available only at specific times, creating a sense of anticipation and encouraging visitors to plan ahead. This is a smart way to manage production for a home-based bakery while making each bake feel like a special event. The site excels at building a dedicated customer base through smart features. It prominently features a newsletter signup so fans never miss an announcement about the next bake, a great tool for direct marketing. Additionally, its "Bread Share" program is an innovative subscription model that guarantees recurring business and fosters a sense of community among sourdough lovers. This is a powerful bakery website example of how to build a business around scheduled offerings and keep customers coming back for more. Like what you see? Build your own bakery website using this same template. Template name:   Toy store website template The benefits of a having bakery website for your business  These days, especially when you start a baking business  from scratch, having a website to display your own creations   is a must-have. With the emergence of innovative baking trends—ranging from intricate cakes to gluten-free specialties and customized goods—it's essential   to claim an online presence that captivates new audiences and showcases your unique offerings.  When you start a business  of your own in the baking industry, the many benefits of a website include the ability to... Increase your bakery’s visibility online Many customers search for local bakeries and delivery services online. A website allows you to harness the power of SEO , to become more discoverable in search results, making your delectable creations accessible to a broader audience and eventually increasing web traffic .  Engage more with new audiences  Part of your bakery business plan  is likely to find ways to grow and diversify your audience.  Combined with social media platforms for your bakery, a website provides a platform for sharing updates, promotions and events to keep customers engaged. A professional and visually appealing site that showcases your baked goods will also enhance your bakery’s brand image and credibility.  Enhanced customer service and loyalty Providing the convenience of online shopping and payment wins customers' favor, especially with the increasing popularity of delivery and pre-orders. Additionally, you can keep them informed about business changes and improvements, fostering a sense of loyalty. Better business management  A business website  gives you tools to centralize communication with customers, create marketing campaigns, increase sales and streamline tasks, allowing you to manage your business effectively from a single platform. You’ll also have access to reports and analytics that offer insights into your business’s growth.  Increased sales potential  Allowing online purchases for pre-orders and delivery can significantly boost sales and revenue. With secure payment processes and invoicing tools, using this type of website  to manage sales makes it easy for customers to pay, and simple to track your own income, too.  What should a good bakery website include? 5 tips for making the best bakery website The best bakery websites look great while providing visitors with details about your products and tools such as online purchasing. Before you set off to create a bakery website of your own, you’ll want to make sure to include the right parts of a website , content and features. Let’s make sure you have the right vision and tools to get there. As you plan a website for your bakery business, keep in mind the following critical steps and components. 01. Use the right website building software  Establishing a professional website begins with choosing a user-friendly bakery website builder that gives you flexible website design  and business management tools, too. Your website builder should include a content management system (CMS) that allows you to effortlessly add, remove, and update web content  without compromising design quality or functionality. There are many advantages to using website-building software. Most importantly for small business owners, it helps save time and money. When considering how long it takes to build a website  using code, drag-and-drop technology accelerates the design process. Creating a baking site on your own, rather than hiring a professional, will also substantially reduce how much it costs to make a website . This can be especially helpful for a small business budget with limited in-house resources.  Learn more about some of the best AI website builders . 02. Register a domain name A domain name refers to your website’s URL, or, the web address people will type in to arrive at your site. Your domain name should be short and on-brand in order to make it memorable for customers, while setting your site apart from the competition.  Not sure how to choose a domain name? Here are a couple rules of thumb:   First, choose a domain that includes your name or business name or a relevant keyword, such as “bread” or “best bakery.” Next, include a top-level domain (TLD) that’s both professional and easy to remember. For example, .com  is a standard TLD for professional websites, but a newer TLD that’s industry or location specific may suit your bakery website. For example, .bakery, .cafe, or .food, or using a localized TLD for your country such as .us, .uk or .fr.  Pro tip: If your baking business doesn’t have a name yet, try a tool like a business name generator or use a bakery name generator  to gather ideas and inspiration before making this decision.  03. Find a bakery website template A professionally designed template is how some of the best bakery websites are made. Find a bakery template  that already includes some of the foundations you need to start. This will streamline the design process while allowing for customization so that it perfectly reflects your bakery’s own branding.  When searching for the best template for your business, be sure to look out for a solid website user interface  and website features  you need to be successful—such as image galleries, a blog, contact forms and online ordering with payment options.  04. Add the right webpages  Most websites (unless it's a one-page site) include the bulk of their website content dispersed throughout separate web pages. Each web page  has its own specific purpose and features, and is generally composed of a title, body text, imagery, video and links. Absolute must-have on your baking website include: A homepage, contact page, an About us page and a product pages with a descriptive menu or your baked goods. If relevant, you should include pages for an online store or delivery form for customers who want to place purchases conveniently online.  05. Use high quality images From your bakery logo  to supportive   photos, illustration and videos—imagery is one of the most powerful elements to tell your story. Whether you’re building visitors’ appetites with photos of your products or uploading video recipe content—make sure your images and video are always optimized and formatted for the web. This way, they won’t slow down your site and will appear of the highest quality to really make an impact on visitors.   As you build your bakery website, it's good practice to include alt text in your images. This short and descriptive text is important for web accessibility , on top of helping your site’s SEO performance.  Learn more: AI website examples Bakery website design: important questions to ask before getting started When designing a website for a bakery, your planning and design questions should focus on its aesthetics, functionality and user experience. Design How can the website best showcase high-quality images of my baked goods? Does its design convey my bakery’s theme (e.g., rustic, modern, artisanal)? Are there templates specifically for food-related businesses or bakeries? Logo and branding Does my incorporate my bakery’s branding elements, such as logos, color schemes and fonts? How will my bakery design highlight my unique selling points (e.g., handmade, organic, gluten-free)? Menu and product display How should my site display my bakery’s menu or product catalog? Should I include detailed descriptions of items, like ingredients or allergen information? Are there options for categorizing products (e.g., cakes, pastries, bread)? At its core, your bakery website's design should tell the story of your bakery. It should reflect the why behind how you got started, it should be representative of your branding and vibe. Get that right and the rest should follow. Discover inspiring winery websites and see how to create your own. Best bakery websites FAQ What's the best website builder for bakeries? The best platform for making a bakery website is one that is user friendly and includes robust features to support functionality, scalability, high performance and security. Since you’ll likely sell baked goods on your site, it’s a good idea to choose a platform like Wix’s eCommerce  solutions, which provides tools for managing online sales, shipping and accepting secure payments.  As a beginner with website design, be sure to find a website platform that supports professional templates. These are easy to set up and customizable, while saving time in the process. Of course, you’ll also want to consider your small business budget and find a platform that is affordable or offers a free trial before using premium features. What should a bakery website look like? A bakery website should include an attractive design that represents your brand. This means including relevant web pages, on top of branded website elements such as your logo, bakery colors and fonts. On top of that, having functional elements such as contact forms, ordering forms, and an online store will benefit visitors and give them a good customer experience.  These days, it's especially important that your website looks just as good on mobile devices as it does on desktop. Before you publish your site, it’s a great idea to run through a website launch checklist  to ensure it looks great and functions well. What is the most profitable bakery item? The most profitable bakery items are often those with high demand and low production costs, such as cupcakes, cookies and artisanal bread. These items appeal to a broad audience, are easy to scale and can be sold in large quantities. Specialty items like wedding cakes or custom-decorated desserts may also be highly profitable due to their higher pricing and the added value of personalization. Adding trendy flavors or unique twists can further boost sales and set your bakery apart. Does a bakery need a website? Yes, a bakery needs a website to effectively reach and serve its customers. A website allows customers to discover your offerings, check your menu and even place orders online. It boosts your visibility, especially when people search for local bakeries, and builds trust with potential customers. Additionally, it enables you to showcase your brand, highlight specialties and stay connected through updates, events or promotions.

Your name idea deserves a home. Secure your domain now → Finding the best portfolio website name can be tricky. You want something that sticks, shows your style, and makes your professional portfolio easy to find and remember. A good name can help you stand out and get noticed by the right people. TL;DR: creative portfolio names The right portfolio name sets the tone before anyone even clicks. This guide shares creative portfolio name ideas and tips to pick one that shows your style. Find inspiration for artists, designers, writers and other creatives, for a personal site, client-facing portfolio examples and more and choose a name that’s original, memorable and true to your vision. Naming your portfolio just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Top features of a great creative portfolio name Why it matters Authentic to you Reflects your personality, creative style or professional identity Easy to remember Makes it simple for clients or collaborators to recall and revisit Search-friendly Helps people find you online more easily Flexible for growth Leaves room to evolve as your work or business expands Distinct from others Avoids confusion and helps you stand out in a crowded creative space Aligned with your brand Supports your tone, niche and the kind of work you want to be known for 80+ portfolio name ideas to get you started Unique portfolio names Catchy portfolio names Professional portfolio names Location-based portfolio names Modern portfolio name ideas Timeless portfolio names Clever portfolio names Funny portfolio name ideas Unique portfolio names 1. Creative Odyssey 2. Artful Trends 3. Visionary Escapes 4. Design Delights 5. Aesthetic Adventures 6. Imaginative Soirées 7. Visual Fusion 8. Creative Chronicle 9. Art Gala 10. Inspiring Affairs Learn how to make a portfolio , be inspired by sample portfolio websites Catchy portfolio names 1. PortfolioJoy 2. Vision Bliss Designs 3. Image Fables 4. Design Carousel 5. Savvy Creations 6. Showcase Bonanza 7. Eye-Catching Portraits 8. Visual Nectar 9. Creative Gaiety 10. Epic Art Events Many of these would work great for a writing portfolio , for example. Professional portfolio names 1. Elite Designs Portfolio 2. Creative Craftsmen Studio 3. Visionary Excellence 4. Artistic Gurus 5. Precision Portfolios 6. Design Guild 7. Creative Connoisseur Studio 8. Professional Creations 9. Visual Creators 10. Executive Artworks Find out: Does a portfolio have to be a website? Location-based portfolio names 1. [City/Neighborhood] Art Curation 2. [City/Region] Elegance Portfolios 3. [City] Visual Gatherings 4. [City/State] Designs & Traditions 5. [City/Neighborhood] Showcase Bites 6. [City] Visual Canvas 7. [City/Region] Artful Feasts 8. [City/State] Imaginative Engagements 9. [City/Neighborhood] Vision Pleasures 10. [City] Art Connections Modern portfolio name ideas 1. Urban Art Experience 2. Creative Chic Studio 3. TechArt Designs 4. Trendy Visual Treats 5. Digital Imaging Delights 6. Edgy Art Events 7. Modern Creative Co. 8. Art Innovation Hub 9. CyberVisions Studio 10. Trendy Designs Gatherings Timeless portfolio names 1. Classic Artistry 2. Time-Honored Designs 3. Heritage Visuals 4. Art Classics Collective 5. Vintage Venue Creations 6. Nostalgic Art 7. Traditional Design Treats 8. Art Legacy Studio 9. Evergreen Creations 10. Ageless Expressions Clever portfolio names 1. Artful Finesse 2. Creative Charades 3. Portfolio Brainwaves 4. Visionary Enigma 5. Savvy Design Solutions 6. Witty Art Networks 7. Crafty Creations 8. Design Twist Studio 9. Portfolio Brainstorms 10. Artistic Enchantment Funny portfolio name ideas 1. ArtComedy 2. Laughable Designs 3. Visual Belly Chuckles 4. Chuckle Creations 5. Giggles Gatherings 6. Funny Art Fables 7. Laugh Lines Studio 8. Whimsical Visuals 9. Grin and Graphics 10. Chuckle Creations Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Examples of great portfolio names The Paper Bakery This eye-catching portfolio portrays a business that specializes in customized design branding and paper goods. The portfolio name brings a fun and unique twist of wording to its brand, making it clear to the public that they are a creative and approachable brand to work with. Chipie Design This design studio focuses on helping small businesses grow their brand. The portfolio name gives off a jolly feeling to clients and focuses on creating a friendly, professional brand image. Run Wild  This design portfolio uses its adventurous and exciting name to showcase their high level of creative expertise, depicting that anything clients demand, is possible to create. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. How to choose the right portfolio name Choosing the name of your portfolio involves thoughtful consideration. Follow these tips to make an informative but professional decision that will better help portray your portfolio and brand. 01. Consider your target audience Understand your target clientele and tailor your name to appeal to their tastes and preferences. For example, if you’re targeting a corporate audience, you might choose a more professional-sounding design portfolio name than if you’re targeting a younger, more creative crowd. All of this should be taken into account when creating an online design portfolio . For a professional portfolio, consider using your own name. Options include: First and last name (e.g., firstnamelastname.com) for a simple, professional choice that also helps with SEO Initial and last name (e.g., jsmith.com) if your full name is long or difficult to spell Name with a specialty (e.g., jsmithdesign.com) to make it clear what you do 02. Consider your brand identity Showcase your desired brand image in your portfolio name, whether it's high-end, casual, or a unique niche. If your portfolio specializes in a specific industry or style, like if you have a fashion portfolio or a portfolio that caters towards food and restaurants, you should consider incorporating it into your portfolio name as it could be a smart choice for branding purposes. Learn more: What to include in a portfolio 03. Be creative Embrace creativity to make your portfolio name stand out and be memorable. This might mean a lot of brainstorming, combining words and working with a website name generator  for further inspiration when choosing a name for your online portfolio website . Consider these creative techniques: Use descriptive words that reflect your creativity and the type of work you do Play with puns, alliteration or rhymes to make the name more memorable Highlight your specialty or niche in the name (e.g., “Creative Chronicle” for a writer or “Aesthetic Integrations” for a designer) Learn more: How to make an architecture portfolio 04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name for your portfolio. Consider what appeals to them, and what doesn’t, and use that information to make an informed decision when coming up with a name for your portfolio website.  For more inspiration, check out these portfolio website examples made on Wix. Remember these additional tips: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration Stick to a name you won’t get tired of. Using your name as a brand can help focus your efforts. Consider a nickname for certain projects while keeping your professional name for others. Once you've chosen your portfolio name, you'll want to choose the best portfolio website builder to create your site. Explore these Wix portfolio templates to get started. Looking for a creative name for another business idea? Trucking business names Consulting business names   Real estate business names   Food truck business names   Marketing business names   Construction business name ideas   Boutique business name ideas   Photography business names   Craft business name ideas Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. Portfolio names FAQ Why is choosing the right name so important for my portfolio? Choosing the right name for your portfolio is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive the services reflected in your portfolio. A memorable and relevant name can contribute to the success and growth of your portfolio. Should I think about scale when choosing my business portfolio name? Yes, it's advisable to consider future expansion and scalability when choosing your portfolio name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my portfolio name in the future? While it's possible to change your portfolio name in the future, it's generally better to choose a name you can commit to for the long term. Changing a portfolio name can be logistically challenging and may result in confusion among clients. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my own name for my portfolio? Using your own name for your portfolio is a personal choice. Some creatives opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial. What are the most common ways to build a portfolio name? The professional:  [First Name] [Last Name] (e.g., Jane Doe ) The specialist:  [Last Name] [Discipline] (e.g., Doe Design , Doe Copywriting ) The bbstract:  [Metaphor or Concept] (e.g., Paper Plane Studio , Midnight Labs )

Looking for the best way to build your website? Get started with Wix  → Website builders for teachers make it easy to create a professional website for sharing resources, communicating with students and supporting online or in-person learning. W ith a website builder , you don’t need to be a designer or developer to create an amazing and effective website for your students. Whether you need to create a web resource for a physical school or a hub for fully online learning programs, a website builder can help you turn your ideas into reality—and looking at teacher website examples can help spark your own. Still, the platform you choose can have a significant impact on how long the project takes and how well the site suits your needs. To point you in the right direction, here are the best website builders for teachers and education sites. Learn more: How to open a website When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for teachers In this guide, we break down the top website builders for educators, with insights into how each one supports different teaching goals, from sharing resources to offering virtual lessons or selling course materials. You’ll find the tools and features that matter most for building a site that works for you and your learners, plus tips to help you get started with confidence. What we looked for Why it matters User-friendly design tools Saves time and simplifies site building for non-technical users Features for education and tutoring Supports course delivery, scheduling, digital downloads and more Customization and branding options Lets you personalize your site to match your teaching style and audience Content and blogging capabilities Helps you publish resources, updates or thought leadership to engage your audience Scalability and integrations Supports future growth with tools like email marketing, SEO and app add-ons Learn more: What is a website builder? 8 best website builders for teachers and educators Wix Morweb Dorik Duda Ning Edublogs Zoho uKit 01. Wix Wix  is a comprehensive website design  solution for all industries, including education. Teachers can choose from and customize a variety of beautiful, pre-designed education website templates  that work for schools, universities, online education and individual courses.  If you want an even faster solution, check out Wix’s chat-based AI website creator . It will turn your ideas into a professional-looking website in just a few moments. Key features:  Intuitive AI creator that can generate websites, copy and images Search engine optimization (SEO)  and marketing tools Marketplace  of expert services and templates Custom code and widget creation Fully managed website security Scalable and reliable hosting Online scheduling software E-commerce functionality Free blogging platform Domain registration Pricing: Free plans available.  Paid plans  start at $17 per month. Best for: Teachers who want a professional, secure and scalable website. Learn more about why using a website builder just makes sense. 02. Morweb Morweb is a website-building platform geared toward educational and non-profit institutions. It’s a user-friendly option that takes a modular approach so educators can easily pick and choose the functions they need. Key features:  Directory and map modules Resource management Fundraising pages Membership pages Event calendars Video courses Form builder Pricing: Starts at $149 per month. Best for: Educators with a physical location who want support for online classes. 03. Dorik Dorik provides an intuitive drag-and-drop, no-code website builder with support for AI features that make website building quick and easy for educators. It includes tools to engage with existing and prospective students, such as contact forms, subscription boxes and payment buttons. Key features:  AI website builder with image and text generation Multiple integrations, including with Airtable Ability to create membership sites Built-in marketing and SEO tools Multi-language capability Collaboration tools Blogging platform Pricing: Starts at $20.75 per month. Best for: Teachers with multi-language and membership site needs. 04. Duda Duda is a professional website builder mainly used by agencies and software companies, but it has features that make it appropriate for educator websites. Teachers can use the visual builder to start from scratch or choose from one of Duda’s educational templates.  Key features:  AI assistant for creating websites, text and images Templates and pre-designed website layout  elements SEO best practices built in E-commerce functionality Collaboration tools Pricing: Starts at $19 per month. Best for: Collaborative website building. 05.  Ning Ning is an online community platform that includes no-code website building tools that are perfect for teachers and educators. The platform offers seamless social integrations to make sure you can stay connected with your community on all their favorite platforms. Key features:  Marketing tools, including Mailchimp integration and social log-ins Forums, discussion pages and polls Ability to create member groups E-commerce functionality Blogging platform Event calendars  Pricing: Starts at $12.50 per month. Best for: Building virtual learning and networking communities. 06. Edublogs Edublogs is a blogging tool made specifically for teachers and educational institutions. It’s built on WordPress and has a longstanding reputation for providing cost-effective online tools for teachers, including its free plan. Key features:  Ability to embed videos into content Class management tools Private teacher feedback Free blogging platform for teachers User-friendly invite links Pricing: Free with limited features. Paid plans start at $39.95 per year. Best for: Classroom blogs and student management tools. 08. Zoho  Zoho is a popular customer relationship management (CRM) platform that offers additional tools, including its drag-and-drop website builder, Zoho Sites. You can customize Zoho Sites by adding integrations or editing HTML and CSS code, making it a great option for educators with some website coding knowledge who don’t want to build from scratch. Key features:  Multimedia support for images, videos, audio and animations Responsive website layout templates Visual drag-and-drop editor Ability to add collaborators Blogging platform Member portal Pricing: Starts at $5 per month. Best for: Educators who want flexible integrations and coding access. 09. uKit uKit is a straightforward business website builder with a streamlined user-friendly interface that’s feature-rich but not overloaded with extra bells and whistles. The smart wizard makes it easy to get started. After you input your details, it will create a basic website that you can customize further. Key features:  Drag-and-drop functionality Built-in promotion and SEO wizard Built-in mobile responsiveness Customizable typography Ecommerce functionality Pricing: Starts at $6.30 per month. Best for: Teachers who want a simple but professional website. Editor's note: All prices are updated as of December 25th, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to choose a website builder for teachers Each educator and classroom have a unique set of needs when it comes to online teaching. That said, here are the top factors for teachers to consider when choosing a platform to help build their business website . Learning curve and ease of use: Ultimately, the best option is one that you will actually use. Look for a platform that matches your level of experience with building websites. Customization options: The ability to customize the functionality of your website or integrate with any online learning tools you already use is a must. Marketing tools: For online educators, a website builder that offers a CRM  or integrates with the one you already use is essential for successful email marketing . Looking for platforms with a form builder  can also help you bring more leads into your funnel. Mobile responsiveness: With the majority of website visits coming from mobile devices, choosing a provider that offers mobile-responsive websites allows you to support your students on all their devices. Scalability: Look for a builder that can grow with you. It should be easy to add new webpages, functions and content. Customer support: Website building isn’t your main job—teaching is. Choose a website builder that offers reliable support in your preferred communication method, whether that’s phone, email or online chat. Secure and reliable hosting: Many website builders also offer web hosting . If you choose one of these, look for fast, secure and reliable hosting to ensure the best visitor experience for your students. Learn more: 11 best marketing strategies to grow your business . Is Wix good for teachers? Wix is generally considered to be a solid option for teachers. Its intuitive drag-and-drop editor makes creating a class or school website easy without coding or design experience. Teachers can effortlessly upload documents like lesson plans, post announcements via a blog, and embed educational videos, making it a great hub for keeping students and parents informed Learn more: Best website builders for beginners What should you include on your teacher’s website? A teacher’s website serves a few purposes, including:  Providing educational resources Connecting with students Supporting marketing for online learning products If you’re looking for web design inspiration, you can check out our guide on the best school website design examples  and how to make your own.  In the meantime, here are some sections to include when you build your teacher’s website: Custom domain name that reflects your name or brand and an appropriate tld domain extension . Portfolio page to list your educational offerings. About me/about us page that highlights your credentials and/or educational mission. Contact information, like your professional email address  and business phone number . Scheduling module for new or existing students to make time to speak with you. Testimonials on your homepage  or a separate page that demonstrate the value you’ve created for existing students. Social media links so visitors can connect with you on other platforms. While it’s not required, learning how to start a teacher blog  is a great idea. Creating a blog  empowers you to share your expertise and learning strategies with potential students. It’s an excellent way for new visitors to learn more about your teaching style and philosophy. Plus, if you optimize your blog content to rank for relevant keywords, you can use those pages to bring more people to your education website. Learn more:  What is a domain name? What is web design? Best website design inspirations Looking for a budget-friendly website builder? Get online without breaking the bank. Check out the best and cheapest website builder options. Best website builder for teachers FAQ Is Wix free for educators? Yes, Wix offers a free plan that teachers can use to understand how to create a free website. It’s an accessible way for teachers to start building a website at no cost. Wix offers premium plans with more features and a custom domain if teachers want to upgrade. How to build a website for school? To build a website for a school, start by choosing a website builder that suits your needs, like Wix. Make sure the website builder you choose includes plugins and integrations for event calendars, forms and photo galleries–useful for displaying school news, events and class activities.

Ready to let your work shine? Build your portfolio →   A great marketing portfolio is one of the most effective tools for advancing your career, and creating one is easier than you think. Forget about attaching files to emails or sending clunky PDFs. Building a portfolio website gives you a professional way to present your work and skills all in one place. Portfolios aren't just for designers or artists. For marketers, they offer a powerful way to show how you think and what you can achieve. This guide will walk you through what to include in your marketing portfolio and provide inspiring examples to help you create a site that gets you noticed. Learn more: How to make a portfolio Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to create a marketing portfolio A marketing portfolio is a collection of work samples that showcase a marketer's skills, experience and accomplishments. It can be used to apply for new jobs, attract new clients or simply demonstrate one's expertise in the field. Include a short bio, resume, contact info and a few strong work samples with explanations, data and testimonials. Even if you’re just starting, mock projects, volunteer work or freelance gigs can help you build a solid foundation. Use a portfolio builder like Wix to create a clean, professional site fast. You’ll get customizable templates, mobile-friendly layouts and AI tools to help organize your work. What should a marketing portfolio look like? Portfolio basics How to do it Pro tip Short bio Write 2–3 sentences about your background, interests and what drives your work Add a mission statement that reflects your values and focus Resume Include a clear, updated resume with key roles, skills and achievements Highlight results using numbers and outcomes Contact info Add a contact page, email address, social links and a simple contact form Make it easy to find—also include it on your About page and footer Work samples Pick 3–5 of your best projects with strong visuals and real results Prioritize work with measurable impact or creative solutions Process explanations For each project, explain the goals, your role, the strategy and the results Use bullet points or short paragraphs to keep it scannable Testimonials Ask past clients or team members for 1–2 sentence quotes about working with you Place next to relevant work to build trust Awards and recognition List any industry awards, press mentions or certifications Use logos or badges to make it visual Printable version Create a simplified PDF with a cover page, resume and top work samples Keep it short and brand it with your logo or personal style Learn more: Best portfolio website builders Marketing portfolio examples Portfolio examples Web portfolios   Sample portfolio websites How to create a marketing portfolio Here’s how to build a marketing portfolio—the type of website that presents your work in the best light and captures the attention of your audience: Choose an online platform Create a compelling homepage Design a strong About page Showcase your best samples Explain your work process Make yourself easy to contact Regularly update your marketing portfolio 01. Choose an online platform Pick an online platform that lets your marketing portfolio look sharp and professional without extra hassle. Choose one with customizable free website themes designed for marketers, so you can easily showcase projects, results and skills in a clear, organized layout. Make sure it loads fast and works smoothly on phones, tablets and desktops, so visitors get a great experience every time. A convenient way to get started with your online portfolio is to create a website for free using Wix. The entire process of learning how to build a website , from inception to publication, is completely free, and there’s a wide selection of portfolio templates that you can customize according to your needs. You've also got AI-powered portfolio tools, including an AI website builder and tools for auto-arranging your photos into projects. Test drive the AI website builder. Building a portfolio with Wix includes a domain name , secure web hosting and robust security infrastructure . 02. Create a compelling homepage As you build your portfolio website, remember your homepage sets the tone. It’s the first impression people get of your work, so it needs to communicate who you are and what you do in just a sentence or two. Think of it like a professional model portfolio —immediate impact, no fluff. Check out these web design portfolio examples to get a feel for how others introduce themselves clearly and confidently. Keep the layout clean. Avoid walls of text, jarring color combinations or too many visuals competing for attention. Your homepage isn’t where you show everything—it’s where you point people in the right direction. Make sure it links clearly to your portfolio page and work samples. You’ll also want to guide visitors with simple calls-to-action near the top of the page. A button like “Contact me” or “See my work” helps turn curiosity into connection. A good homepage doesn’t beg for attention—it channels it. Learn more: How to make a UGC portfolio How to make an interview portfolio How to make a communications portfolio How to make an engineering portfolio 03. Design a strong About page Don’t forget to include an About page as well. This is where you can place your professional bio , resume and links to your LinkedIn page and other relevant social media profiles. This page should summarize your professional experience and highlight your achievements in a way that sets you apart from others in the field. Ideally, it will explain how you got to where you are today and the purpose behind your work. You can also include a handful of customer testimonials to add credibility to your claims and for "proof points". 04. Showcase your best samples Here comes the meat of your marketing portfolio: your work samples. Begin by creating a separate page titled Portfolio or Work. This will be the canvas for presenting your most successful projects. Most likely, you’ll have several projects to choose from. Rather than attempt to showcase all of them, carefully select the ones that best represent what you’re capable of. Remember, quality is better than quantity here. First, site visitors won’t want to sift through dozens of samples in search of your best work. Second, an in-depth analysis of 5 projects is far more compelling than a minimal commentary on 50. If you’re stuck on which samples to include, consider the following: Prioritize examples with great results: As you scan past projects, start with the ones that delivered the strongest outcomes. Look for measurable data and impressive metrics, anything that shows impact. For example, “increased organic traffic by 60%” or “grew membership by 25%.” Include specific numbers wherever possible to highlight measurable results. Showcase your most innovative ideas: Perhaps you helped orchestrate a project launch, managed a successful rebrand or introduced a new marketing channel to a client. Providing such an example in your portfolio can emphasize your creativity, outside-the-box thinking and project management skills. Highlight an integrated marketing campaign: If you’ve successfully pulled off a complex digital marketing project—for instance, a campaign that integrated website content, social media content, email marketing and more—you should absolutely highlight that in your marketing portfolio. This will show that you are a strategic thinker and know how to target different audiences across a wide range of channels. Add case studies for each project To give each sample depth, create a short case study using the STAR format (Situation, Task, Action, Result). Explain the project’s goals, your specific role and responsibilities, the challenges you faced and the final results. Concrete numbers and insights help readers understand how you work and the value you add. Include the client or industry and the tools you used in each case study. Add visuals Strengthen each sample with visuals like images, videos, screenshots or infographics. These make your work more engaging and easier to understand—especially when displaying complex campaigns or creative assets. 05. Explain your work process Selecting your work samples might be the trickiest part of creating your marketing portfolio, but it’s not the final step. To do justice to your experience, you’ll need to explain the context behind each project. You can place these explanations side-by-side examples of your work, or share case studies and other insights on your website’s blog. As you explain your work process, be sure to include the following elements: The goals behind each project Your role and responsibilities The challenges you faced and how you overcame them An overview of the process from start to finish The final outputs and results 06. Make yourself easy to contact Finally, encourage visitors to reach out by placing your contact details in various places across the site. Anticipate where people might look for your contact details, and place the information there. This includes the website’s footer and the About page, as well as a dedicated Contact page. It’s also important to include a contact form on your site. This way, visitors won’t need to copy and paste your email address on a separate tab, but can instead send a message directly through your website.   Make sure to share your portfolio link widely and include it on resumes, professional profiles and email signatures. 07. Regularly update your marketing portfolio Your marketing portfolio should grow with your career. As you take on new projects and build your expertise, make it a habit to update your portfolio regularly. This keeps your work relevant and highlights your current skills. Every time you complete a project or hit a major milestone, add it to your portfolio. On the flip side, if older projects no longer reflect your abilities, remove or refresh them. Regular updates keep your portfolio relevant and ready to impress potential clients or employers whenever opportunity knocks. Updating your portfolio at least once or twice a year ensures it reflects your most recent accomplishments and skills. By consistently refining and improving your portfolio, you'll ensure it remains a true representation of who you are as a marketing professional and what you can achieve. Why you need a marketing portfolio As Hani Safe, product lead (Showcase) at Wix puts it: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." A marketing portfolio is a powerful tool for any marketer wanting to highlight skills and achievements. Paired with a strong resume , it can give your career a serious boost. A resume tells what you do, but a portfolio shows how you do it. That makes your experience more convincing to recruiters and clients. People are more interested when you back up your claims with real results. Whether your focus is SEO, advertising, social media or any other marketing area, your portfolio is where you prove your expertise. Putting your professional portfolio  online shows you mean business and builds trust in your skills. Beyond showcasing your work, a marketing portfolio inspires potential clients or employers. When they see clear, compelling examples, they can picture the impact you’ll bring to their projects. What to include in a marketing portfolio As you start to piece together your marketing portfolio, here’s a quick checklist of the elements you should include: Short bio Your bio is often the first real impression people get, so keep it sharp and personal. Write a short paragraph that explains what kind of marketing you do, who you do it for and why it matters to you. This is your chance to position yourself—not just as someone with experience but as someone with a clear point of view. If you specialize in branding for wellness startups or drive paid growth for eCommerce brands, say it. Add a mission statement if it fits your style. For example, “I help purpose-driven brands turn values into results through clear messaging and targeted campaigns.” A strong bio works like the intro on a professional model portfolio: it sets the tone and helps people understand who they’re dealing with. Resume Instead of linking to a static PDF, turn your resume into an interactive section of your site. Highlight roles that connect directly to your best work and explain the value you brought to each one. Include your job titles, the companies or clients you worked with and 1–2 outcome-based bullets for each. For instance, “Launched paid media campaigns for a boutique fashion brand, increasing clickthrough rates by 47%.” Mention tools you’re comfortable with (like Google Ads, Klaviyo or Webflow) and certifications that help validate your skills. A downloadable PDF is still a good backup—especially for recruiters—but let the live version do the talking first. Contact details Make it easy for people to reach you no matter where they are on your site. A contact page is a must—it should include your name, email, a short message form and links to relevant platforms like LinkedIn or Instagram. If your work is visual or campaign-focused, an Instagram feed can be just as compelling as a project gallery. You can also add a simple contact bar or sticky footer to every page with a “Let’s talk” button. Samples of your best work This section is where your portfolio earns its keep. Create a dedicated Work or Projects page with 3 to 5 strong samples. Each project should include visuals, a short intro and a breakdown of the challenge, strategy and results. For example, one marketer might show how they led a rebrand for a local gym chain, developing new messaging and a social media rollout that grew membership by 25% in two months. Another might highlight a lead-generation funnel that turned a cold email sequence into a 10% conversion rate. Use performance data wherever possible and keep each story focused. Visitors should be able to understand what you did and why it worked—fast. Testimonials Social proof is one of the strongest assets on a portfolio site. Include short, specific quotes from clients, collaborators or past managers. A testimonial like “They helped us pivot our digital strategy mid-campaign and still hit our KPIs” is far more powerful than generic praise. Place testimonials alongside the projects they relate to or give them their own section with names, roles and photos if you can. If you’ve done work for recognizable brands say so. It builds trust fast and adds weight to your story. Awards and recognition Awards, certifications and press mentions reinforce your authority without you having to say much. If you’ve earned a HubSpot certificate, completed Meta Blueprint or been featured in a marketing roundup, include those here. Visuals like badges or logos make this section easier to scan and remember. You can also add quick blurbs like, “Named Top Freelancer on Upwork in 2023” or “Featured in DesignRush’s top 10 portfolio websites.” Just like in a professional model portfolio, where brands or editorials add instant credibility, these elements do the same for marketers. Cover page and table of contents For interviews, proposals or client meetings, a downloadable version of your portfolio can still be useful. Create a clean cover page with your business name , role, website and optional logo . Then include a simple, clickable table of contents linking to each section or project. This works well for people who prefer PDFs or need something they can review offline. It also shows that you’ve thought about how your work gets presented—not just online but across different formats. In short, it says you’re organized, professional and ready to pitch. Marketing portfolio examples Once you've selected the elements to include in your marketing portfolio, take a look at these examples to jumpstart your inspiration: 01. Steve Wolf Designs This graphic design and branding studio  builds meaningful brands through design. To generate immediate interest in their work, they place images of their projects front and center on the homepage. Using their online marketing portfolio, they’re able to increase the visibility of their brand and capture the attention of their clients. Looking to start a marketing business ? Our guide has you covered. 02. Taylor Engle Anderson This portfolio site  from Taylor Engle Anderson showcases her work as a writer, editor and marketing and PR specialist. The homepage introduces her professional identity and invites visitors to explore her storytelling, while the site is organized into sections like “Work,” client testimonials, PR offerings, a blog with insights on writing and marketing and opportunities to collaborate or shop. Visitors can view her services, read her blog posts and learn more about her approach to brand storytelling and public relations. Creating a marketing portfolio without experience If you don't have any experience in marketing, you can still build a marketing portfolio. Here are a few tips: Start with personal projects. If you don't have any experience working with clients, you can start by creating marketing materials for yourself or your friends and family. This could include designing a website, creating social media content or writing blog posts. Looking for inspiration? Think about exploring these gestalt principles to get started. Create mock projects : Mock projects are hypothetical campaigns or strategies designed to showcase your skills and creativity. For example, create a branding campaign for a known company or a content strategy for a fictional business. Label them as mock projects to stay transparent while highlighting your abilities. Volunteer your services. Many nonprofits and small businesses are looking for volunteers to help with their marketing efforts, which helps you gain experience and build your portfolio. Take on freelance projects. Once you have some experience, you can start to take on freelance marketing projects. This gives you the opportunity to work with different clients and build a more diverse portfolio. Contribute to open-source projects. There are many open-source marketing projects that you can contribute to. This is a great way to gain experience working on real-world projects and to collaborate with other marketers. Participate in marketing competitions. There are many marketing competitions that you can participate in, helping you test your skills and get feedback from other marketers. Learn how to make a PR portfolio   that wins over clients. Marketing portfolio best practices Here are some best practices for creating a marketing portfolio: Tailor your portfolio to your target audience: What skills and experience are they looking for? What types of work samples would they find most impressive? Choose high-quality work samples: Your portfolio should only include your best work. Take the time to edit and polish your work samples before you add them to your portfolio. Tell a story with your portfolio: Each work sample should tell the story of a successful marketing campaign or project. Be sure to explain the goals of the project, the strategies you used and the results you achieved. Use visuals: Use visuals to make your portfolio more engaging and easy to skim. Add images, videos, infographics and intentional color combinations to bring your work to life and show your creative range. Tip: Include images in WebP file format for better website performance. Make it easy to navigate: Your portfolio should be easy to navigate and use. Visitors should be able to quickly and easily find the information they are looking for. Keep it up-to-date: Be sure to update your portfolio regularly with new work samples and accomplishments. Make it mobile-friendly: Design your portfolio with mobile users in mind. With so many people browsing on their smartphones, a responsive, mobile-friendly layout is essential for accessibility and a smooth user experience. Types of marketing portfolios Building your marketing portfolio is all about finding the best way to share what you bring to the table. The format you choose can make a big impact. This chart breaks down different types of marketing portfolios, what they include and who they're great for. Use it to craft a portfolio that truly reflects your skills and gets you noticed: Portfolio type What it includes Perfect for Personal marketing Brings personal achievements to life with case studies, testimonials, certifications or individual projects Freelancers and independent marketers Agency Showcases a range of client campaigns featuring results, client feedback and industry highlights Marketing or creative agencies Creative Features standout visuals and written work like ad designs, videos and social media content Graphic designers, content creators or ad specialists Social media Spotlights posts, campaigns, performance insights and audience engagement across platforms Social media managers or strategists Content marketing Highlights articles, blogs, SEO performance and project calendars for a content-rich portfolio Writers, bloggers and content strategists Product marketing Includes product details, launch strategies and connections with target audiences Product marketers Event marketing Shares event imagery, participant numbers, collaborations and media coverage Event marketers Performance-driven Breaks down numbers with metrics, growth statistics and ROI from analytics, paid ads or SEO efforts Marketers who focus on analytics or performance strategy How to create a marketing portfolio FAQ Is a marketing portfolio really necessary? In most cases, a marketing portfolio is crucial. It showcases your skills, accomplishments and creativity to potential employers or clients. A well-designed and planned portfolio demonstrates practical application of marketing strategies , campaigns and results, giving credibility to your capabilities. It's a powerful tool for highlighting your unique marketing approach and making a memorable impression in a competitive job landscape. How to create a content marketing portfolio? To create a compelling content marketing portfolio, build up a diverse range of writing projects to fully showcase your writing, strategy and results. Include case studies with measurable outcomes, highlight your ability to engage audiences and emphasize your understanding of various platforms such as social media. Use clear visuals, concise descriptions and provide context for each project. Check your portfolio reflects your storytelling ability and capacity to drive meaningful marketing results through strategic content creation. How to make a digital marketing portfolio? Build a standout digital marketing portfolio by featuring diverse campaigns and results that you've had a had in. Showcase your expertise in SEO, social media, email and analytics. Include case studies with measurable metrics and highlight skills in campaign planning, execution and optimization. Use a visually appealing format, incorporate visuals and data and demonstrate a deep understanding of digital platforms for marketing. Provide clear project descriptions and outcomes to illustrate your impact in the dynamic digital marketing landscape. How to make a marketing portfolio for beginners? Start with a portfolio builder, like Wix . Select the right portfolio template and get creating. Portfolio builders take care of all of your hosting and domain needs, as well as site security and reliability. How many pages should a marketing portfolio have? There's no one-size-fits-all answer to how many pages a marketing portfolio should have. The optimal length depends on several factors: Experience level: if you're an entry-level marketer, 1-3 concise pages of your best work should be enough. If you're at a mid-management level, consider 3-5 pages to demonstrate your experience. For a director or senior executive, 5-7 pages should be able to represent the impact you can make. Position type : if you're a specialist with a focus marketing niche, you'll want a few pages to really show off your skills. As a general market, you'll generally need a page per marketing discipline you have experience in. For example, one page to demonstrating your social media experience, another to show your SEO work. Prioritize focusing on the quality and impact of your work rather than sheer number of pages in your marketing portfolio. Each page should tell a compelling story and showcase your value contribution to past projects or campaigns regardless of how may you include. How much does it cost to create a marketing portfolio? You can create a portfolio for free, with a portfolio builder like Wix. Or opt for a paid plan, starting from $17 a month including domain name registration. If you choose to build a portfolio with a web developer or designer it can cost from several hundred dollars to several thousands not including hosting and domain name registration.

Turn your ideas into a website you love with Wix →   These days, more people are turning to the internet for spiritual guidance, and psychic services are seeing a whole new wave of interest outside the usual in-person readings. If you’re considering how to make a website  for your psychic services, creating your online presence is the key to reaching a larger audience.  With the right website builder  and a few creative steps, you can establish a space that reflects your unique gifts, resonates with your clients and stands out among the types of websites  in the spiritual niche. From design tips to must-have features, here’s everything you need to build a psychic website that attracts and inspires. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to build a psychic website Build a psychic website to reach more clients, showcase your services and establish credibility online. Key steps include choosing a professional design, highlighting your offerings, adding online booking, sharing testimonials and creating an engaging space for your community. A mobile-friendly, easy-to-navigate site helps clients connect anytime and supports turning your passion into a sustainable business. Feature Why it matters Online booking Lets clients schedule readings or sessions directly, making it easy to connect and save time. Service descriptions Clearly explains your offerings so visitors understand the guidance you provide. Testimonials Shows feedback from past clients to build trust and credibility. Availability information Shows when and how clients can reach you so they know you’re accessible. Mobile-friendly design Ensures your website works smoothly on any device so clients can connect wherever they are. Step-by-step guide to launching your spiritual website Creating a spiritual website can be simpler than it seems. With a step-by-step approach, you’ll be able to launch a psychic website that truly reflects your unique services and connects with the people who need them most. Here's how to get started: Understand your target audience Domain name and hosting service Focus on user engagement with web design Start your own psychic network Market your psychic services Using SEO to attract "psychic mediums near me" searches 01. Understand your target audience Creating a spiritual website starts with understanding who your visitors are and what they’re searching for. The psychic industry is rich and diverse, covering everything from tarot readings to mediumships. By defining your niche, you can customize your website to align closely with the interests and needs of those searching for your specific services. This targeted approach makes sure that you attract the right audience and meet their expectations at first search.  Identifying your psychic services To start, make a list of the services you offer. Are you a tarot card reader, a psychic medium or perhaps an astrologer? Each service draws in different types of clients, so it's important to be clear about what services you provide. Readings:  Offer insights into the past, present and future to help clients navigate their journeys. Mediumship:  Connect with spirits for messages of guidance and closure for those seeking comfort. Tarot: Use cards to offer clarity on life's questions, helping your clients make informed life decisions. Tailoring your psychic website Once you've nailed down your services, it’s time to think about the needs and preferences of your clients. A well-targeted website speaks directly to its intended audience and can significantly improve your website traffic . User Experience: Ensure that your site is easy to navigate and creates a comforting experience for visitors. Think about the website infrastructure –how can it support a smooth journey for your clients? Content:  Creating engaging web content  like articles, blogs or videos that address common questions or interests of your audience. This helps to build trust and keeps visitors returning for more information.  Personalization:  Share stories or testimonials that resonate with potential clients, showcasing your expertise and making your website memorable.   By understanding your audience and defining your niche, you lay the groundwork for a spiritual website that attracts visitors and keeps them coming back for more guidance in their lives. Read more:  Blog maker  Website development Website management Website title Web page 02. Domain name and hosting service Think of your domain name  as your digital calling card. It’s your web address , where clients will connect with you online, so it should capture the essence of your brand. When choosing a domain name, aim for something that’s both memorable and simple to type. Here’s a few tips: Relevance:  Pick a name that reflects your psychic services or has a spiritual feel. Simplicity:  Go for something short and easy to spell so clients can find you without a problem. Extension: Whenever possible, try for a .com or .net domain, as these tend to be the most recognizable. As for hosting, your web server  choice is key. Look into options like  free web hosting  for a low-budget start, or do a domain name search  to make sure your desired name is available. If you want a platform tailored to your field, some hosting services focus on health and wellness websites and could offer special features that align with your psychic niche.  Once you’ve got your domain name and URL  ready, you’re all set to start building your online presence.  03. Focus on user engagement with web design The look and feel of your website should invite a sense of calm and inspiration, making visitors feel connected the moment they arrive. When choosing your design, think about what is web design  at its core–it’s about creating an experience that reflects the essence of your services. Visuals: Use soothing imagery and colors that align with spiritual themes to set a reflective tone. Layout: Choose website templates  that help you intuitively arrange your content, making it easy for visitors to explore your offerings. Mobile-friendly: Ensure your design is responsible, so it shines on any device, providing a seamless experience for your audience.  A reliable web server, like Wix , keeps your site running smoothly. With the right website design, domain and hosting, you’ll have a strong foundation for a psychic website that resonates with those seeking your guidance online.  How to ensure your website is user-friendly and intuitive A good website isn’t just about looking great–it should also be easy to use. Here’s how to make sure your site provides a smooth and enjoyable experience for your visitors: Accessibility:  Your website should be accessible to all users, including those with disabilities. This might mean ensuring text contrasts well with the background or making your site compatible with screen readers. It’s important to understand how to make a website accessible .  Contact information:  Your contract information should be displayed clearly, whether through a contact form, phone number or email, so visitors can quickly reach out for reading questions. Call-to-action buttons:  Use clear calls-to-action (CTAs) to guide users towards booking a reading or signing up for newsletters. By focusing on a user-friendly design that reflects the spirit of your services, you create a space where visitors feel welcomed and connected, and hopefully become loyal clients. Use this website launch checklist  to make sure everything is in order before going live.  Read more:  How to create a professional website  Website features Best website design   04. Start your own psychic network Starting your own psychic network can play a significant role in expanding your reach and creating an online space where other psychic advisors can share their gifts. Creating a strong online network means attracting psychics who are skilled and share your commitment to delivering authentic and insightful guidance. Recruitment:  Look for experienced psychics with a strong track record and positive client feedback. Diversity of talents:  Include a variety of specialties within your network to cater to different client needs. Clear standards: Set clear guidelines and ethical standards for all advisors in your network. Setting up communication channels for live readings and consultations Smooth communication is the backbone of any psychic network. Make sure clients can connect with advisors in the way they’re most comfortable. Live Chat:  A live chat option is ideal for real-time, text-based readings.  Video Calls:  Add a video call feature for more personal face-to-face consultations. Learn more about how you can use videos to complement web design. Phone Services: Some clients prefer voice calls, so consider a phone option for added convenience.  By building an online network with talented psychics and easy communication options, you’ll create a space that’s valuable for everyone–clients get meaningful insights and psychics get a platform to share their gifts.  05. Market your psychic services To grow your online psychic business, marketing is key to reaching new clients and getting your name out there. Great marketing tactics will help you connect with people who are searching for the services you offer. Continue reading to learn how to make sure you’re marketing your psychic services in a way that works for you. How to advertise your psychic services  To attract more clients and build your brand, you need a marketing plan that taps into multiple channels. Content marketing:  Share your wisdom by offering free resources on topics like tarot, astrology or meditation can keep your audience engaged and attract new visitors to your site. The more valuable your content, the more people will trust you as an expert.  Email marketing :  Newsletters are a great way to stay connected with your clients. Send out updates on new services, special offers or spiritual insights that help keep your audience engaged.  Paid advertising:  If you’re looking to speed up the process, try using paid ads on search engines or social media platforms. It’s an easy way to reach a wider audience quickly and bring in more clients.  06. Using SEO to attract "psychic mediums near me" searches Getting your website noticed online depends a lot on search engine optimization (SEO). Below are ways you can use SEO to stand out:   Local SEO : Make sure your site is optimized for local searches. Add location-specific keywords to your site and register your business with local directories so people can easily find you in their area. Keyword research: Do some research to find the keywords that potential clients are searching for. Keywords like “psychic readings” or “medium services” can help your site show up in relevant searches.  Quality content:  Your website content should naturally include your chosen keywords so search engines can easily find and rank your site. By using these marketing strategies , you’ll increase your chances of being found by the people who need your services most–and grow your online psychic business.  Best psychic websites to get you inspired  The below examples of psychic websites are a great place to draw inspiration from. Each one shows how you can bring together authenticity, professionalism and a touch of spirituality to make a real impact. Let’s take a look at the best psychic websites built on Wix. Rooted Mediumship Tahoe Psychic AlandaRose Spiritual Visions  Beyond the Gate 01. Rooted Mediumship  Rooted Mediumship , created by Kim Case, is a shining example of how to create a warm, trustworthy psychic website. With calming visuals, an intuitive layout and an authentic voice, Kim’s site feels inviting and genuine. Her clear descriptions, display of prices and testimonials build trust, helping potential clients connect with her services confidently. She also maximizes Wix’s professional features–like customizable templates and email marketing–to maintain a polished yet personal touch.  For those creating their own psychic websites, Rooted Mediumship is a reminder to stay true to your style while focusing on simplicity, authenticity and ease of navigation. 02. Tahoe Psychic Tahoe Psychic is an inviting, well-designed psychic website that beautifully combines clarity, authenticity and a serene atmosphere. With a calming color palette and mystic-inspired visuals, the site reflects a sense of tranquility that instantly appeals to visitors. The simple layout guides clients seamlessly through service offerings, making it easy to find essential information without feeling overwhelmed.  Tahoe Psychic’s design also showcases the use of Wix’s intuitive templates and features, ultimately creating a professional, welcome site. This is a fantastic example of how to blend simplicity, visuals and information to create a genuine connection with clients. 03. Spiritual Visions Spiritual Visions draws visitors in with its calming and engaging designed website that exudes warmth and a deep sense of spirituality. The website’s soft color scheme and carefully chosen visuals create a sense of approachability, perfectly setting the tone for those seeking psychic guidance. With its straightforward layout, Spiritual Visions makes it easy for clients to navigate and find service details, creating a smooth, enjoyable experience.  04. Beyond the Gate Beyond the Gate is a beautiful example of a well-crafted psychic medium website. Its calm, inviting aesthetic aligns seamlessly with the spiritual nature of the services offered. The site’s intuitive layout makes it easy for visitors to explore services, learn about the medium's background and read client testimonials without feeling overwhelmed. The design uses soft, soothing colors and imagery, creating a peaceful atmosphere that fosters trust and comfort—essential qualities in the psychic services field. With prominent booking and contact options, clients can easily reach out or schedule a session. Hear from the owner of Rooted Mediumship on building a psychic website  After exploring some of the best psychic website examples, we had the opportunity to speak with Kim Case, owner of Rooted Mediumship. Kim shared her insights on building an online presence and what makes her Wix-built website a valuable tool for her work as an intuitive medium. Here’s what she had to say:  What inspired you to create a website with Wix? I’d built a website on a different platform before, but for my business, I needed something with more options that would still let me see exactly how the website would look as I built it. I wanted things to be easy and intuitive, so there wouldn’t be a long lead time to get my site up and running. It also needed enough flexibility so that I wouldn’t be locked into a rigid template. Wix ticked all those boxes, and once I dove in, I realized how feature-rich the platform is–the email marketing feature is GOLD!  How did you find the process of getting started with Wix? Getting started with Wix was pretty intuitive. I’ve worked with other companies and I was really pleased with how easy and quick it was to upload my images and navigate around the site as I was building it. Are there any specific features on Wix that helped simplify the process of building your website? At first, I thought I’d be building from scratch, but in the end, I chose a template and customized it as needed. Having a professional template to start with took away a lot of the stress of micro-decision making, which freed me up to focus on getting creative with my site. Also, being able to click a single button and get an instant preview of the site without having to go live was awesome.  How does your website help you run your business? The website is everything. My work is based on trust and my website has to reflect that for me to work with spirit and offer a safe space for heavy emotions and grief. My website must  convey a sense of trustworthiness without spelling it out in a disingenuous way.  Any advice for others in this industry looking to build their online presence? My best advice would be to let your authentic self shine through. People who are interested in mediums generally have strong intuitions, so projecting a false persona won’t fly. Let people see who you are, what your pricing is and what you can do for them as straightforwardly as possible. First impressions are quick, so make sure your website visitors get a sense of your wonderful self right away. Why build a website for your psychic business? In a world where everything is online, having a solid online presence is a must for any business–especially for those in the psychic industry. A website opens the door to clients seeking guidance, even if they can’t find a trustworthy psychic medium nearby. A thoughtfully designed psychic website can be a shining light, attracting those in search of your special insights and offerings. Think about: Availability:  Your website will allow clients to reach out to you anytime, giving them the opportunity to connect whenever they need guidance.  Credibility: A professional and polished online presence helps build trust with potential clients. Community:  Learn how to build an online community  by transforming your website into an engaging platform for sharing your knowledge and connecting with like-minded individuals.  By embracing the era of online convenience, you can expand your reach and ensure that your services are available to those who need them most. And as you establish your online presence, don’t forget to consider how to monetize your website  to turn your passion into a sustainable business.  Bring your vision to life with our AI website builder and start creating your website today. How to build a psychic website FAQ How to start your own psychic network? Starting your own psychic network starts with a clear vision of what you want to offer, like readings, courses or mentorship. First, define your target audience, then choose a website builder with flexibility for future growth. Platforms like Wix make it easy to build a professional website without complex coding or technical knowledge.  Promote your network via social media, email marketing and content like blogs or videos that showcase your expertise and the unique value of your work. Learn more about how to start a business  to turn your vision into reality.  How to create a spiritual website? Creating a spiritual website involves choosing a customizable template that reflects your style and connects with your audience. Find a template that feels aligned with your brand, preferably with calming colors and intuitive layouts that work well for spiritual businesses. Include sections for your services, testimonials and a blog where you can share insights or resources. Consider adding appointment scheduling, a contact form and an FAQ section to answer common questions. Visuals are important, so use images and videos that portray your message.  How to become an online psychic? Becoming an online psychic requires building your skills and credibility. Start by creating a website where potential clients can learn about your background, services and testimonials from past clients. Join online psychic platforms to engage and share insights with the aim of building an audience. Offer free content on your website like blog posts to attract and retain clients. The goal is to present yourself professionally and authentically as people look for trustworthiness in online psychic services.  How to market your psychic business? Marketing your psychic business should be on the top of your priority list after creating a psychic website. Create content that showcases your expertise, including blog posts, videos or social media posts on popular topics. Use SEO keywords relevant to your services so people can find you easily through search engines. Think about offering introductory sessions or discounts for new clients to encourage trial. Email marketing can help you stay connected with clients and partnerships with complementary businesses can expand your reach.  Look into creating an online portfolio  for your skills and use that as a landing page for your marketing plan. Read more:  Personal website examples How to make a personal website Best personal website builders

Ready to let your work shine? Build your portfolio →  Want to learn how to create a modeling portfolio? You’re in the right place. This guide will walk you through exactly how to create a modeling portfolio website , from choosing the right look to featuring your best photos. Let’s start with some great news: you don’t need to spend a fortune to set up a modeling portfolio website. Even if you’ve never learned how to create a website before , you can figure out how to make a portfolio yourself using a website builder like Wix. Wix’s tools and guidance to set up an eye-catching online presence that will boost your modeling career. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: How to create a modeling portfolio Ready to build your modeling portfolio? Here's how to make it happen. Pick your modeling niche—commercial, runway or something totally you. Set up a pro photoshoot for eye-catching headshots, full-body shots and lifestyle pics that show your range. Choose your top 10–20 photos and keep the edits natural. Put together both a printed portfolio and a sleek website to show off your work. Don’t forget your contact info and pro measurements so agencies and clients can reach out with the next big opportunity. Feature Why it matters High-quality photos Sharp well-lit images highlight your talent and professionalism. Versatile looks and poses Shows your ability to adapt to different modeling styles. Clean headshots and full-body shots Gives a clear view of your face, proportions and presence. Easy-to-navigate layout Lets viewers explore your portfolio effortlessly. Up-to-date work Demonstrates your current skills and keeps your portfolio relevant. Learn more: Making money as a model Modeling portfolio website Type of website What is a modeling portfolio? A modeling portfolio, also known as a modeling book or comp card, is a collection of professionally-shot photographs that showcase a model's appearance, skills and versatility. It serves as a visual resume presented to potential clients, such as photographers, agencies and brands, to demonstrate the model's capabilities and suitability for various modeling jobs. Be inspired by these portfolio examples . How to create a modeling portfolio in 11 steps Decide on your modeling type Arrange a professional photoshoot Show your versatility Choose the ultimate template Present your best shots Include high-quality images Use diverse media Share all the vital information Add a contact section Stay social Get personal with a blog 01. Decide on your modeling type Before you get started on your modeling portfolio, dedicate some time for a bit of soul searching. Pinpointing your modeling type will help you narrow down and focus your portfolio, so that potential clients will be able to easily identify your area of expertise and assess whether you could be the right fit for the job. If you’re an experienced model, the chances are that you’re already rooted in a specific niche of modeling. For aspiring models, consider which area within modeling you’re interested in and best suited for. Look into each modeling type and its set of requirements. For example, while commercial models tend to vary in height, size and age, promotional models working at trade shows and other events are normally required to be friendly and approachable. Is your portfolio going to be clothing and fashion based? Or more focused on make-up work? Learn more: How to make a fashion portfolio How to make an acting portfolio Common portfolio mistakes Sample portfolio websites 02. Arrange a professional photoshoot Your photos are the stars of the show on your modeling portfolio. Make sure to truly show off your skills by investing enough time and effort into a professional photoshoot. If your portfolio is going to act as your modeling resume, you'll need to make sure your photographs reflect your talent and experience. The first step in planning a successful photoshoot is choosing the right photographer. This is best done through recommendations or browsing through photography portfolios online. Ideally, the photographer you hire will be experienced in the field. However, if you’re on a tight budget, you can look for a student or a photographer who’s just starting out in the industry. Once you’ve found your photographer and arranged a time, make sure to come prepared on the actual day of the photoshoot. This means everything from choosing the right outfits, to practicing your poses and getting your hair and makeup done - preferably by a professional. Remember to sync with your photographer and prepare a shot list beforehand. This will help everything run as smoothly as possible on the day. 03. Show your versatility While it’s best to be associated with a particular modeling type, when it comes to style and shooting angles, try to present your full range of abilities. Whether you're more Karlie Kloss or Ashley Graham, don't forget to show it off. Potential employers, scouts, talent agents and modeling agencies want to see versatility and flexibility in models. This is especially true if you’re just starting out and don’t yet have a strong signature style. Demonstrate to prospective employers that you are capable of working in different types of productions by including a mix of images in your online modeling portfolio. This means photos that vary in style and artistic vision, as well as shots that show off different angles and takes on your features. 04. Choose the ultimate template Now that you’ve done your photoshoot, it’s time to pick the website template that best suits your needs, style and personality. When considering your options, go for a portfolio template over a personal web page, that will help you shine and give you the website layout you need to share your complete body of work. Once you’ve chosen your ideal template, you’ll be able to fully customize every detail, from the images you upload, to the gallery style and written content. By selecting one of Wix’s professional website templates , you can rest assured that the final result will be pixel-perfect, whether or not you’re a web design pro. 05. Present your best shots After completing a photoshoot or project, you’ll probably have a huge collection of images to sort through. For a truly professional portfolio , it’s crucial that you only include the work you’re proudest of. A handful of successful photos is better than a never-ending scroll of mediocre ones. Around 10 to 20 images should be enough. Remember that oftentimes, people who browse your portfolio won’t have the time or patience to look through your entire gallery. Prepare yourself for that by giving prominence to your best shots or to the most prestigious projects you’ve worked on. In particular, pay attention to the first few images that viewers see the moment they land on your website. Create a striking homepage design that includes a range of eye-catching photos of yourself, in order to demonstrate your skills and versatility from the get-go. When selecting your best shots, keep in mind that there are a few basic types of photos that you should include in your portfolio: headshots with and without you smiling, mid-shots and full-body shots, possibly in different outfits and locations. If you’re just starting out and aren’t ready to invest in professional photography, you can still build a strong portfolio by acquiring photos ethically and safely. Consider arranging “Trade for Print” (TFP) shoots, where you and the photographer exchange services for images. You can also network with aspiring photographers, stylists and makeup artists through platforms or dedicated Facebook groups. When collaborating with new creatives, especially in TFP arrangements, always prioritize your safety by planning shoots in public locations or bringing a friend along. 06. Include high-quality images This point is vital in making sure your modeling portfolio is impressive and effective. Compromising the quality of the images will make you appear unprofessional, and you also run the risk of putting your greatest assets as a model at risk of being overlooked. Don’t let pixelated images come between you and your career. On top of choosing only the sharpest visuals, use a professional gallery to ensure your images look their very best. The Wix Pro Gallery will automatically optimize your images, so you won’t have to worry about the technical side of things. It will also enable you to customize your gallery layout, add smooth hover effects and choose which shots to emphasize. 07. Use diverse media Still photos will clearly play the definitive role in your modeling portfolio, but why not keep things interesting by adding different types of media? Show off your full range of capabilities by adding any videos and commercials that you’ve worked on. These can help reveal aspects of your professional demeanor that static images may not. You can either embed videos directly onto your site or upload videos from external sources like YouTube and Facebook. If you’d like to create a short video yourself, check out Wix’s video maker to put together a few images and video clips that will entice your audience and add a dynamic touch to your modeling portfolio. 08. Share all the vital information Whether or not you choose to write a resume and upload it to your model portfolio, bear in mind that there are a few essential details that potential employers will be looking out for. Models are usually expected to share information like age, height and other body measurements, as well as hair and eye color. You may choose to include additional features that are unique and appealing about you (tattoos, acrobatic skills, birthmarks, or anything else that might make a photoshoot more interesting). 09. Add a contact section What’s the use of creating a modeling portfolio if people can’t get in touch? Make sure that prospective employers or clients can easily reach out to you. Your contact information can appear as a separate page, in your website footer or as a section within another page, such as your About page. Either way, make sure it stands out and can be found intuitively. When creating a contact page, include basic details, like your name, business email address and phone number. You can also add a live chat widget so that visitors can contact you easily and get an instant response. Another option is to create a contact form , enabling people to reach out directly on your site. Wix user Hanis Firuz's online modeling portfolio. 10. Stay social We recommend that you connect your social media profiles to your portfolio by adding a social bar to your website. This will offer viewers an additional channel through which to see your pictures. But more importantly, your social pics reveal another side of who you are, by providing a fuller picture of your personality and abilities. Use professional social accounts if you have them, but even personal accounts can work, as long as they don’t depict aspects of your life you’d rather not share with colleagues and employers. If you have an impressive Instagram account or are in the social media marketing game, you can also set up your Instagram feed to show directly on your model portfolio. 11. Get personal with a blog Creating a blog is a great way to inject some personality and added value to your online modeling portfolio. It offers you a place in which to share experiences from behind the scenes, tips about fashion and beauty, inspiration and more. In addition, running a blog will offer opportunities to casually promote your site by sharing the link on social media. Using your professional portfolio as a personal marketing portfolio is never a bad idea. If you’re unsure where to start, browse online to find some impressive blog examples by other models and professionals from the industry that you admire. Online modeling portfolio examples Want more guidance on how to create a modeling portfolio that will rock the entire industry? It’s time to get visual. As well as reading up on web design tips , check out these Wix-made model portfolio examples and learn from real-life professional models with a fantastic online presence: 01. Michelle Carney 02. Caitlin Christine Why is a modeling portfolio important? A modeling portfolio serves as a visual resume and marketing material for models. Here are some key reasons why a modeling portfolio is important: Attracts potential clients: A well-curated portfolio acts as a powerful magnet, attracting the attention of agencies, photographers and brands seeking models for various projects. It's the first impression, and a strong portfolio can open doors to new opportunities and advance a model's career. Demonstrates talents: The portfolio provides a platform for models to showcase their range, versatility and professionalism. It allows them to highlight their strengths, such as facial expressions, posing abilities and adaptability to different styles. Promotes brand: Models can use their portfolio to build their online presence and establish their brand within the industry. It's a way to create a unique identity and differentiate themselves from other models. Boosts confidence: Building a strong portfolio can boost a model's confidence and self-esteem. Seeing themselves in high-quality images and realizing their modeling potential can enhance their overall presence and performance. Serves as a career document: A modeling portfolio is a dynamic record of a model's growth and experience. It reflects their evolution as a model, showcasing their development and ability to adapt to different styles and projects. Provides direction and goals: The portfolio helps models identify their strengths and areas for improvement. It allows them to set career goals and tailor their portfolio to specific modeling niches. Attracts future collaborations: A well-crafted portfolio can attract potential collaborators, such as stylists, hair and makeup artists (learn more about how to create a makeup artist portfolio ), and photographers. It opens doors to creative partnerships that can elevate a model's career. Serves as a negotiation tool: A strong portfolio can strengthen a model's negotiating position when discussing contracts and compensation. It demonstrates their worth and market value to potential clients. Enhances professionalism: A well-maintained portfolio reflects a model's dedication, organization and commitment to their craft. It conveys a sense of professionalism and maturity to potential clients. Serves as a marketing tool: Models can use their portfolio to promote themselves on social media, modeling websites and online directories. It's a powerful marketing tool that can expand their reach and attract more opportunities. What should your model portfolio website include? A model portfolio website should be a visually appealing and easy-to-navigate platform that showcases your best modeling work and professional information. It should serve as a calling card for potential clients and agencies, effectively representing your brand and capabilities as a model. Here are the essential elements that should be included in your model portfolio website: High-quality images The cornerstone of your portfolio is a collection of high-quality images that highlight your range, versatility and professionalism. Choose images that represent your diverse modeling experience, including headshots, full-body shots, editorial shots, runway shots and commercial shots. Ensure the images are well-lit, sharp and professionally edited. Categorization Organize your images into clear and well-defined categories, such as editorial, commercial, runway, lifestyle and fitness. This structure allows potential clients to quickly navigate to the type of work they are seeking. Contact information Make it easy for potential clients and agencies to contact you by providing clear and up-to-date contact information. Include your email address, phone number, social media links and agency representation if applicable. 'About Me' section Include a brief and engaging "About Me" section that introduces your personality, background and modeling aspirations. Share your experiences, interests and what makes you unique as a model. Resume or tearsheet Provide a downloadable resume or tearsheet that summarizes your professional modeling experience, including your measurements, runway experience, notable bookings and any special skills. Mobile optimization Ensure your website is optimized for viewing on mobile devices, as potential clients may access it from their smartphones or tablets. Responsive design and easy navigation are crucial for a seamless mobile experience. Regular updates Keep your portfolio updated with your latest and most impressive work. Regularly add new images and remove outdated ones to reflect your ongoing modeling career. Professional presentation Maintain a professional and polished look throughout your website. Use a consistent design style, high-quality images and a user-friendly interface. SEO optimization Optimize your website for search engines to improve its visibility. Use relevant keywords, meta descriptions and alt tags for images. Social media integration Link your social media accounts to your portfolio website, allowing potential clients to follow your work and connect with you on other platforms. What types of photos should a modeling portfolio include? A strong modeling portfolio should include a variety of shots showcasing your versatility as a model. Here are some of the types of images you should include to showcase your modeling skills and experience: Headshots with a clean, natural look. Full-body shots in a variety of poses and settings. Close-ups, highlighting facial features. Editorial and fashion shots. Candid shots that show your personality naturally. Commercial-style images, perhaps from past ad work. How to promote your modeling portfolio Once your modeling portfolio is ready, the next step is showcasing it to the right people. Promoting your work effectively can open doors to new opportunities and set your career in motion. Here's how: Share your portfolio with agencies: Start by researching modeling agencies that align with your style and goals—whether that’s fashion, commercial or beauty. Look for agencies that specialize in your niche and follow their submission guidelines carefully. Highlight your best shots to leave a strong impression. Building relationships with the right agencies is a key step to launching your career. Network with industry professionals: Networking is essential in the modeling world. Attend fashion shows, casting calls and industry events to connect with other models, photographers, stylists and scouts. Genuine connections can lead to collaborations and new opportunities. Be ready to exchange contact details, have meaningful conversations and follow up with those who can help you grow. Establish a solid online presence: An online portfolio can help you reach a wider audience. Create a professional website to showcase your best work, share your story and include contact information. Use social media platforms like Instagram, TikTok or LinkedIn to connect with clients and industry pros. Post regularly with fresh, engaging content—like behind-the-scenes moments, daily life updates or short videos that highlight your personality. An active online presence makes it easier for people to discover your talent. Portfolio types every model should know When it comes to building a successful modeling career, having the right portfolio tools is a game-changer. Depending on the opportunities you’re chasing, there are a few go-to options every model should keep in their arsenal. A comp card is your modeling business card. This postcard-sized printout features a headshot, additional photos and important details like your height, measurements and contact info. It’s perfect for castings and auditions, offering a quick and professional overview of your look. An online portfolio is a modern must-have. Hosted on your personal website or curated on social media, it showcases your best work, from photoshoots to campaign images, while including your bio, stats and booking details. It’s easy to share and connects you with clients and collaborators worldwide. A physical portfolio book offers a tangible way to present your work. Filled with high-quality prints, it’s ideal for agency meetings and casting calls, allowing clients to experience your images up close. The truth is, the most successful models use a mix of all three. Each serves a specific purpose, whether you’re showing up for a last-minute audition, catching someone’s eye online or making an impression in an agency meeting. How to create a modeling portfolio FAQ How much does a modeling portfolio cost? It all depends on which portfolio builder you choose to create with and if you opt for a DIY approach versus using a professional web designer, or developer. With a portfolio builder like Wix you can create a modeling portfolio for free, or opt for a paid plan which (as of 2025) start at US$17 a month. Learn more: Is Wix free? Do models really need an online portfolio? An online portfolio is easily the most effective way to showcase your modeling experience and talents in one place. It can be easily shared with prospective agents and clients. You can also use it to build your personal brand while marketing yourself as a model. How long does a modeling portfolio need to be? There's no fixed length for a modeling portfolio but it's recommended to have 10-15 strong images showcasing your skills. Focus on quality over quantity – each photo should highlight your unique strengths and experience. Can I create a modeling portfolio for free? Yes, with Wix. Or you can choose a paid plan with a domain name included from $19. What are some common mistakes to avoid? There are a few common mistakes to avoid when it comes to putting together a modeling portfolio. These include over editing photos, using low-quality or unprofessional images, and including too many similar shots. A strong portfolio should be concise image wise (10-20 high-quality images max) and showcase your versatility in poses, expressions and styles. Don't skimp on professional photos.

Ready to let your work shine? Build your portfolio →  If you’re searching for digital portfolio examples to guide your own, you’ll find plenty of inspiration here. Seeing how other professionals present their work can spark ideas for layout, storytelling and the overall look and feel of your portfolio website . By studying other online portfolios, you can learn how to start a website  that highlights your best work and paves the way for your next break. Along with these digital portfolio examples that come from Wix users of a variety of disciplines, we’ll share our feedback on why they’re effective and provide a step-by-step guide for how to make your own. Build a website with Wix. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: digital portfolio examples Looking to build a digital portfolio that actually does something for your career? This post breaks down the best examples that do it well, plus insights on what makes them effective. You’ll see how real professionals structure their sites, present their work and keep things both polished and personal. We’ve also included practical takeaways to help you build a portfolio that highlights your strengths and gets you closer to your next opportunity. If you’re ready to move from “just a website” to a portfolio that opens doors, this is a good place to start. What makes a great digital portfolio What we looked for Why it matters Clear focus The best portfolios immediately show what you do and who it’s for Curated work A strong selection of your best pieces helps tell a cohesive, confident story Personal touch Whether it’s a short intro or a custom design, personality builds connection Easy navigation Visitors should be able to explore your work without getting lost Clean, responsive design A professional layout makes your content shine—on any device Clear next step Portfolios that include a call to action (like contact or hire links) work harder for you Learn more: What is a portfolio? 11 examples of digital portfolios Kayla Arianne: model digital portfolio example Casa Vilora Interiors: interior designer digital portfolio example George Byrne: photographer online portfolio example Jestine Ware : writer digital portfolio example Dr. Lissa Ramirez-Stapleton : academic digital portfolio example Cami Ferreol: graphic designer digital portfolio example Alex Le: cinematographer digital portfolio example BLYNK Social: marketer online portfolio example  Marco Mori: animation digital portfolio example Sasa Elebea: illustrator digital portfolio example Tim Bengel: artist online portfolio example 01. Kayla Arianne: model digital portfolio example Gone are the days of lugging around a book overflowing with tear sheets and test shots to go-sees. Instead, your modeling portfolio  will become your all-in-one showcase.  Take a cue from Kayla Arianne’s website. The “portfolio” page displays her best shots in a masonry grid, giving casting agents a book that’s easy to scan. When a photo catches an agent’s eye, they can click to enlarge it. In the “digitals” section, Kayla has digitized her comp card, complete with a makeup-free headshot, silhouette shots and measurements. When creating a modeling portfolio or a fashion portfolio , let your work speak for itself. We like how Kayla’s portfolio includes minimal text so casting agents can focus on her images. Explore Wix’s fashion website templates  today. Get inspired by real modeling portfolio examples . 02. Casa Vilora Interiors: interior designer digital portfolio example Interior designers know the power of a well-crafted portfolio—it's not just a collection of beautiful spaces, but a key tool in attracting new clients. Your interior design portfolio  should therefore be more than a gallery of images; it should serve as a reflection of your creativity and expertise. The site for Casa Vilora Interiors does so much more than just show off beautiful images. From the get-go, it shines a spotlight on Veronica Solomon, the mastermind behind Casa Vilora who has earned a number of awards and rocognition. The site devotes plenty of space to talk about Solomon's personal journey, philosophy and design tips so visitors can get to know the person behind the work. While photos of your projects are essential, remember they can be space-hungry in your portfolio. To keep your portfolio sleek yet informative, take a page from Casa Vilora's playbook. Be selective of the images you choose to display, selecting ones that represent your signature style while still showing your range of experience. Use full-width slideshows to display multiple images without overwhelming the viewer. Find Wix interior design website templates that put your best work forward. Get inspired by real interior design portfolio examples 03. George Byrne: photographer online portfolio example As a photographer, your portfolio is your visual symphony, and its design should play a supporting role, allowing your photos to shine. A minimalist approach ensures that your work, not the website's design, captures the viewer's attention. By giving his portfolio an off-white background and an understated navigation system, George Byrne lets his pastel-hued snapshots do all of the talking. The photographer smartly uses PDFs of publications that have featured his work, drawing attention to glowing press coverage of his work.  If you’re thinking of monetizing your art, follow George’s lead and add an eCommerce component to your photographer portfolio . With Wix, you can easily create an online store  equipped with print-on-demand  functionality. This approach would not only display your talent but also serve as a direct channel to engage with and sell to your audience. Browse Wix’s selection of photography website templates  today. 04. Jestine Ware: writer digital portfolio example Gone are the days when writers could make a living writing a weekly column for just one publication (we’re looking at you, Carrie Bradshaw). Today’s freelance writers use their digital portfolios to curate and share their best articles, blog posts, stories, poems and more from various publications. Author and editor Jestine Ware's writing portfolio is a master class on how to sell yourself. Her homepage highlights her impressive professional accomplishments, which include over 40 publication credits in award-winning children's magazines and books. Her website features fun, illustrative graphics that represent her focus in children's books. As you surf her site, you can easily find lists of her published work, available services (with clearly marked prices) and positive reviews from previous clients. As you embark on creating your digital writing portfolio (see writing portfolio examples ), remember to streamline the process for potential clients. Following Jestine's example, offer a clear sheet of services. This makes it effortless for prospective clients to understand what projects you're interested in taking on and gives them even more reason to reach out. Put your best work forward by starting with a literary arts website template  from Wix. 05. Dr. Lissa Ramirez-Stapleton : academic digital portfolio example An academic portfolio is essential for showcasing your scholarly achievements, reflecting on your learning journey and enhancing your professional opportunities. The key to building a great one is to consider your audience and find a sweet spot that blends professionalism with a dash of your unique personality. Dr. Lissa Ramirez-Stapleton's portfolio exemplifies this balance. Dr. Ramirez-Stapleton highlights her career having received her PhD from Iowa State University in Education with an emphasis in social justice and now serving as an associate professor at California State University Fullerton (among many other accomplishments) . Her personality is woven into the portfolio's fabric, evident in the warm graphics and inviting copy, which sheds light on her teaching philosophy. Teachers and professors catering to different educational environments and audiences can play even more with design elements. If you’re a kindergarten teacher, for example, you could decorate your portfolio with a more vibrant color palette and even include some of your students’ doodles. Wix’s education website templates  are designed for professionals at all levels of academia. 06. Cami Ferreol: graphic designer digital portfolio example Your digital portfolio as a graphic designer is a direct reflection of your creative skills. Therefore, you’ve got the layered challenge of making a unique site that doesn’t overshadow your work samples. By using typography to engage visitors, Cami Ferreol shows off what she can do and lets her digital portfolio take center stage. Instead of featuring an image, Cami’s hero fold uses one of Wix’s animation effects to captivate viewers and introduce herself as a multifaceted professional in one sentence. Remember, graphic design is fundamentally about solving problems creatively. When building your own graphic design portfolio, consider giving a glimpse into your creative process. Cami does this brilliantly by incorporating videos that show her sketching logo designs with a Sharpie. This showcases her raw creative process as well as her proficiency in logo design. Moreover, a simple yet impactful logo made from her initials acts as a testament to her skill in creating memorable brand identities. Customize one of Wix’s graphic design website templates  today. 07. Alex Le: cinematographer digital portfolio example  Bite-sized content is all the rage these days, so traditional reels don’t pack the same punch that they once did. With that in mind, consider breaking up your reel into shorter clips that interested parties can browse through on your digital portfolio.  See this in action on one of the best portfolio examples  we’ve seen: Alex Le's . Alex displays his work in a gallery of clips that play automatically when you hover your mouse over them. The added benefit of this approach is that it functions as a visual resume—you can see at a glance that Alex has worked with notable brands, such as Converse and Levi's. If you want to imitate Alex's creative video display, make sure to select a captivating still for each of your video clips. Additionally, ensure that your clips stop playing as soon as your visitor moves their mouse away to prevent the annoying experience of multiple clips playing at once. Use Wix’s film and TV website templates  to let clients press play on your best work. 08. BLYNK Social: marketer online portfolio example  It’s a widely recognized phenomenon that fantastic marketers often struggle to promote themselves. If this hits you right where it hurts, look to BLYNK Social for an example of how to get it right. BLYNK Social’s portfolio bursts with personality and a results-driven approach, mirroring the case studies featured on their site. Their branding stands out with bold, dopamine-inducing colors like hot pink, candy apple green and baby blue. Their friendly tone of voice emanates from every piece of text on the site. If you're aiming to craft a marketing portfolio  that draws more business, take a page out of BLYNK's book and let your satisfied clients do the talking. Incorporate testimonials into your homepage, much like BLYNK's stylized speech bubbles, to give prospective clients a glimpse of the positive experiences others have had with your services. Boost your business with an advertising and marketing template  from Wix. 09. Marco Mori: animation digital portfolio example Marco Mori's animation portfolio is an exemplar of modern design principles, deftly incorporating a dark mode aesthetic. The dark background not only brings a sleek and professional look but also ensures that the colors and details of each piece pop, allowing for a more immersive viewing experience. The choice of a dark theme aligns with current design trends and speaks to an audience accustomed to media-rich, visual content, making it as easy on the eyes as it is engaging. Each project is given the spotlight it deserves with an enlarged presentation, allowing viewers to appreciate the intricacies and nuances of the animator’s work without the distraction of a cluttered interface. This focused presentation mimics the experience of a gallery viewing, inviting potential clients to pause and absorb the visual storytelling in each piece. It's a digital equivalent of placing work on an easel, where the art commands the viewer's full attention. Crucially, this animation portfolio  is not just a static gallery; it's interactive. Clicking on an image takes the viewer to a dedicated page that houses all the assets of the showcased project along with the creator’s commentary. This adds depth to the visuals, offering insights into the animator’s creative process and the story behind each project. Make your digital art portfolio stand out by customizing a Wix graphic design website template. 10. Sasa Elebea: illustrator digital portfolio example Sasa Elebea’s portfolio paints a vivid picture of a graphic designer who is not only proficient in her craft but also well-versed in the art of self-promotion. Her press page is a standout feature, acting as a testament to her industry recognition and professional acclaim. It's a smart move that adds weight to her portfolio, showcasing her work through the lens of various reputable publications.  Sasa’s logo is another element that speaks volumes. It encapsulates her brand identity in a simple, yet powerful visual that is likely memorable and easily recognizable. This kind of branding is crucial for standing out in a competitive field and for creating a lasting impression. The inclusion of a chat box introduces an interactive dimension to Sasa’s online presence, inviting engagement and providing immediate avenues for communication. This feature conveys her availability and willingness to connect with visitors, whether for potential projects, collaborations or just casual inquiries. It's an excellent tool for building relationships and ensuring her illustrator portfolio  is both seen and interactively experienced. Want to create a portfolio for your work? Check out Wix’s art and illustration website templates . 11. Tim Bengel: artist digital portfolio example The internet has transformed art accessibility, diminishing the exclusive role of museums and galleries as art world gatekeepers. This digital era has opened doors for artists like multimedia artist Tim Bengel , whose portfolio doubles as his virtual gallery. By arranging his art into thematic collections on separate pages, Tim creates a virtual experience akin to moving through different rooms in a gallery, complete with easy navigation and smooth transitions highlighting his fondness for gold in his work. In this new landscape where traditional gatekeepers are fewer, artists have more opportunities to showcase their talent. However, they also face the challenge of distinguishing themselves in a crowded field. To make a mark, it's vital to build a personal brand alongside displaying your artwork. Tim Bengel sets a fine example of this by enriching his digital portfolio with videos and press coverage, showcasing his art, his journey and his distinct presence in the art world. Get started with one of Wix’s visual arts website templates  today. What is a digital portfolio? A digital portfolio is your online space to showcase your skills, achievements and experiences. Think of it as a more dynamic, engaging version of a resume. It’s where you can share project samples, case studies and visuals like photos or videos—customized to your industry. Whether you’re a designer, marketer, writer or developer, a digital portfolio is a powerful way to show potential clients, employers or collaborators what you can do. Learn how to make a PR portfolio  that wins over clients. How to create a digital portfolio: complete checklist To help you channel the inspiration you've gotten from these digital portfolio examples, we've compiled a digital portfolio checklist to guide you as you build your own.  01. Choose a portfolio builder Your digital portfolio is the virtual stage for your professional story. As such, the platform you choose to build this type of website  on is just as crucial as the work itself. When selecting a platform, scrutinize the customization options it offers. Can you add animations that bring your work to life? Does it provide branding tools like a logo maker to help you carve out your unique digital signature? Do they have portfolio templates for your niche? Beyond aesthetics, assess the platform's functional capabilities. Look for features like AI text generators for crafting compelling copy, forms for easy contact, or even e-commerce systems if you plan to sell your work. For educators and coaches, the ability to integrate courses could be a game-changer. Ease of use is paramount—you want a platform that you can navigate and update effortlessly, allowing you to spend more time creating and less time troubleshooting. While cost is always a consideration, weigh it against the platform's ability to elevate your work. A higher investment might yield richer dividends in how professionally and effectively your portfolio represents you. Sign up for Wix  today and follow this guide as you build your portfolio. 02. Select and create your portfolio content Next, curate the work samples that you want to display on your digital portfolio. Gather high-quality samples that demonstrate the type of work you want to do more of, rather than just the type of projects that you currently take on. For example, if you’re a model who does a lot of commercial work but wants to be booked for more editorial photoshoots, focus on gathering samples of your work in print or online publications. In addition to showcasing your best work, enrich your digital portfolio with elements that narrate your professional story: A captivating bio that can help you connect with viewers A CV or resume that illustrates your experience and skills  Contact information for potential clients or collaborators Case studies explaining your role, process and results from previous projects Testimonials that serve as powerful endorsements and enhance your credibility Blog or articles section to showcase your knowledge and expertise Easy navigation with clear menu options for visitors If applicable, a clear list of services and rates that set transparent expectations Ready to make a digital portfolio website ? Get started with Wix, which offers an AI website builder  and AI tools for organizing your portfolio in just a few clicks. 03. Decide on an appealing structure and layout Now comes the creative part: deciding how to showcase your work in a way that maximizes its impact. This step goes beyond mere aesthetics; it's about choosing a format that truly complements and enhances your specific medium. Be inspired by these sample portfolio websites. For instance, if you're an illustrator, a grid layout might be ideal to display your projects, allowing each piece to stand out while forming a cohesive visual story. On the other hand, if you're an academic, a resume-style list could be more effective. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 04. Give your portfolio a unique twist Your digital portfolio is a reflection of you, so make it stand out with distinct branding. To make it truly stand out, infuse it with distinct branding elements that resonate with your unique style. This could mean different things depending on your chosen platform and industry.  If you're a creative professional, consider adding a headshot that captures your personality. Custom fonts can also add a touch of individuality, speaking volumes about your style and approach.  Don't overlook the power of color, either—using your brand colors consistently throughout the portfolio can create a cohesive and memorable visual experience. And if you have a logo, prominently displaying it not only reinforces your brand identity but also adds a professional touch. Use the Wix Logo Maker  to make your digital portfolio stand out. 05. Spread the word and promote your portfolio Once your digital portfolio is ready, it's time to share it far and wide. Share it with your professional network by linking to it on your LinkedIn profile. Add a touch of professionalism to your email signature by including the link there as well. Don't forget to showcase it on your social media profiles, where it can reach a wider audience.  Want to demonstrate to potential clients that you prioritize customer service? Consider adding a QR code to your business card so that your portfolio is just a scan away.  Create your custom QR code easily with Wix's user-friendly QR code generator . Key components of a digital portfolio A strong digital portfolio should act as a showcase of your skills and experience. To achieve that you'll need to consider including the following elements: About me:   A brief introduction highlighting your career goals, unique selling points and contact information. This should be informative but concise. You can also include links to professional profiles such as LinkedIn so visitors can learn more about your experience. Work samples:   This is the core of your portfolio. Choose high-quality pieces that best represent your abilities.  For fields like design, photography, or illustration, focus on impactful visuals. Writers can showcase excerpts of their written work and programmers might include code snippets or links to functional projects. Project descriptions:  Briefly explain the context and goals of each project you showcase. Briefly highlight the challenges you faced and the solutions you implemented. For more complex projects, consider presenting them as short case studies that outline the problem, your solution and the final results. Skills section:   List your key skills and relevant technologies you've mastered. Consider using progress bars or icons to visually represent your proficiency level. Testimonials:   Positive quotes or short testimonials from past clients or employers can add credibility to your work. Clean design:   Keep your portfolio visually appealing and easy to navigate. Use a consistent color scheme and well-organized layout. Check it's mobile-friendly for on-the-go browsing. Downloadable resume: Offer a PDF version of your CV that recruiters can easily save or share. Explore these website building tips to make your site shine. Essential elements of a strong digital portfolio A strong digital portfolio does more than just show your work—it tells the story of your skills, style and approach. Focus on these key elements to make your portfolio stand out: High-quality work:  Choose your best projects, not everything you’ve ever done. Quality over quantity shows confidence and expertise. Aim to showcase between 3 and 10 projects to keep your portfolio focused and easy to navigate. Case studies:  For each project, explain the challenge, your process, your role and the final outcome. This gives visitors a clear sense of how you work and the results you deliver. Clear contact information:  Make it simple for potential clients or employers to reach you. A visible email, contact form or social links can turn interest into opportunity. Personal touch:  Let your personality come through. A portfolio that reflects who you are helps visitors connect with you and understand your communication style. Digital portfolio examples FAQ What's unique about creating a digital portfolio for a student? A digital portfolio for a student should focus on showcasing their skills, projects and achievements interactively. A dynamic, multimedia heavy format works well for highlighting a students creativity, technical proficiency and growth through their studies. Learn more: Why do I need a portfolio? What's unique about creating a digital portfolio for a teacher? A digital portfolio for a teacher must highlight their teaching philosophy, lesson plans and student work. It should represent their professional development, certifications and classroom innovations. It can be something to share with colleagues, other teaching professions, students and parents. What's unique about creating a digital portfolio for marketing? A digital portfolio for marketing professionals should include examples of campaigns, use of analytics and any relevant creative projects. It should highlight results achieved as well as the marketers creativity and adaptability.            What are the three types of digital portfolios? The three main types of digital portfolios are showcase, developmental and assessment portfolios. A showcase portfolio highlights your best work and achievements, often used for job applications or client presentations. A developmental portfolio tracks your progress, showing how your skills and work have evolved over time—great for personal growth or academic settings. An assessment portfolio is specifically designed to evaluate your abilities against certain criteria, often used in education or performance reviews. How many photos should be in a digital portfolio? A digital portfolio should include 10-20 high-quality photos, depending on your field and audience. Focus on showcasing your best work, ensuring each photo adds value and demonstrates your expertise. Aim for a mix of styles or projects to highlight your versatility, but avoid overwhelming the viewer with too many options. Quality always outweighs quantity, so choose carefully to make a lasting impression. What is the difference between a portfolio and a digital portfolio? A portfolio is typically a physical collection of work samples, while a digital portfolio is an online version that’s accessible through the web. Digital portfolios can include multimedia elements like videos, animations and links, making them more dynamic and engaging. They’re easier to share and update, allowing you to reach a wider audience and keep your work current. A traditional portfolio, on the other hand, is often limited to print materials and requires in-person sharing. What does a good digital portfolio look like? A good digital portfolio should represent who you are and the work you’re proudest of. It’s cleanly organized and visually inviting, with your best projects upfront to grab attention right away. Use high-quality visuals, descriptions that explain your role in each project and a layout that’s easy to follow. Include a short bio with a photo to add a personal touch, along with your contact details so people can reach out effortlessly. What is the best format for a digital portfolio? The best format for a digital portfolio is one that matches the kind of work you do. For example, designers or photographers might use galleries while writers might use clean layouts with easy-to-read sections. Make sure it’s mobile-friendly and loads quickly—it should feel effortless to flip through. Remember, your portfolio should tell your story clearly and leave a lasting impression. What's the difference between a portfolio and a resume? A resume is a straightforward summary of your education, work history and skills, typically limited to one or two pages, designed to give employers a quick overview of your qualifications. A portfolio, on the other hand, is a detailed and visual presentation of your work, showcasing actual samples, projects or case studies to demonstrate your capabilities. While your resume creates interest, your portfolio brings your experience to life and proves what you can do. Together, they provide a complete picture of your professional story.

Turn your ideas into a website you love with Wix →   In this article, explore the key components necessary for building a website for your taxi service. Whether you're just starting a business  or running an established taxi service company, ensure it meets the needs of both your company and your clients. From designing a friendly user interface  to implementing effective marketing  strategies, here's how you can make your taxi service website stand out. As the demand for convenient transportation options continues to grow, having a dedicated taxi service website can greatly enhance customer trust and satisfaction. Gone are the days when calling a dispatcher was the norm. By investing in this type of website , taxi companies can stay competitive and meet the evolving needs of their clientele. Learn more: How to create a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a taxi service website This guide walks you through how to create a professional taxi service website from start to finish. You’ll learn how to pick a domain, choose a Wix template, design your site with clear navigation and branded visuals, add booking and payment tools, optimize for SEO, and promote your business online. By following these steps, you can build a site that’s user-friendly, mobile-ready and built to grow with your taxi service. What makes a great taxi service website Feature Why it matters Easy online booking Customers can quickly schedule rides, making their experience smooth and convenient Payment integration Secure online payments reduce friction and make transactions effortless Clear contact information Helps visitors reach you easily, building trust and credibility Mobile-friendly design Ensures a seamless experience on phones and tablets, keeping your customers happy SEO optimization Increases visibility on search engines so more customers can find your service Real-time tracking Lets customers see their taxi in action, enhancing transparency and confidence What is a taxi service website? A taxi service website is a platform that allows customers to easily book and pay for transportation services.  It acts as the central hub for your business, managing everything from reservations and payments to driver tracking and customer support. Different components of websites for a taxi service business can include a booking site, a driver management portal, a customer service platform and a payment processing system. Learn how to make a business website  to get your online presence established. How to make a taxi service website in 10 steps Select a domain name and hosting platform Choose a website builder and taxi website template Design your taxi service website Add services and contact information Integrate booking and payment functionality Start a blog (optional) Create a mobile app Implement SEO best practices Market your taxi service website Maintain and update your taxi service website 01. Select a domain name and hosting platform To create your business website , start by choosing a domain name and hosting website . With the right domain and hosting, you're set to make your online presence impactful and accessible. Your domain name should reflect your branding  and be easy for customers to remember. A memorable domain name like "SwiftRides.com" not only sticks in the minds of potential customers but also communicates your service's essence. Use these tips when choosing a domain name  for your taxi service business: Keep it short and simple : Aim for a domain name that is easy to spell and remember. Think about how often people will have to type or say your domain— a shorter name reduces the chance of misspellings and enhances recall.  Include relevant keywords : Incorporate keywords related to your business, such as "taxi," "cab," or "rides," to improve visibility in search engines and make your purpose clear to potential customers.  Choose the right domain extension : While ".com" is familiar, consider alternative extensions like ".taxi" or ".transport" which may better reflect your business niche.  Avoid numbers and hyphens : These can confuse customers when sharing or remembering your domain. Stick to words only for clarity.  Make it brandable : Choose a name that reflects your brand identity and values. It should resonate with your target audience and instill trust.  Think long-term : Select a domain name that can grow with your business. Avoid overly specific names that might limit future expansions or service offerings. New to domain names? Learn more about what is a domain  and how it can impact your taxi service website. Selecting a reliable hosting platform is crucial for the performance and stability of your taxi service website. A good hosting provider ensures that your website runs smoothly and remains accessible to customers at all times. When choosing a hosting platform, consider the following factors: Uptime guarantee : Look for a provider that offers a high uptime percentage, ideally 99.9%. This ensures your website is available when customers need it, minimizing downtime and potential loss of business. Scalability : Choose a hosting plan that can grow with your business. As your customer base expands, you may need additional resources, so consider platforms that offer easy upgrades. This flexibility can help accommodate increased traffic without compromising performance. Speed and performance : Fast loading times are essential for a positive user experience. Research the hosting service's speed performance and read up on reviews from other users.  Customer support : Having reliable support can make a significant difference when facing technical issues. Opt for a hosting provider that offers 24/7 customer support via multiple channels, such as live chat, phone or business email .  Security features : Ensure the hosting provider offers robust website security  measures, including SSL certificates, malware protection and regular backups to keep your data safe and maintain customer trust.  Cost and value : While it's important to stay within budget, make sure to evaluate the overall value offered by the hosting service, including features, support and site reliability . Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Get started on creating your taxi service website with the Wix AI website design generator . 02. Choose a website builder and taxi website template Once you have your domain and hosting set up, it's time to choose a website builder  and template. Consider using Wix, which offers a user-friendly platform to design and customize your website without any coding knowledge. With Wix's automotive and cars website templates , taxi service businesses can easily figure out how to create a website that suits their needs. Choose a template that you can easily customize to fit your brand and business needs, looking for options to add or remove sections, change colors and fonts and insert media elements like images and videos. If you plan to add integrations like booking systems or online payment processing  gateways, ensure your chosen website template  is compatible with them. Additionally, make sure the template is mobile-friendly, as most customers will likely access your taxi service website from their phones. A mobile-friendly website design  helps create a seamless user experience design  across all devices. Explore these website building tips  to make your site shine. 03. Design your taxi service website Visual web design plays a significant role in attracting and retaining customers on your taxi service website. Your website layout  should reflect your brand identity and convey a professional image. Use consistent branding elements like colors, fonts and logos to create a cohesive look across all pages. When designing your taxi service website, consider the following best practices: Streamline site navigation :  Use intuitive and descriptive labels for menu items and consider adding a search bar to provide easy access to key information. Making it straightforward for users to move through your website will improve their overall experience and encourage them to return. Speed matters : Optimize images, videos and other media for fast loading times. Sites that load quickly improve website user experience  by minimizing wait times and improve search engine rankings, as search engines prioritize faster sites. This optimization can help reduce bounce rates and keep users engaged with your content. Make an impression with visuals : Use high-resolution images to showcase your fleet of vehicles, your team of professional drivers and real customer testimonials. Visuals are a powerful tool for building trust with potential clients, as they provide a tangible sense of the quality and reliability of your service. Engage with CTAs : Strategically place clear and compelling call-to-action buttons throughout your site to encourage bookings or inquiries. Effective CTAs can guide users towards taking specific actions, like online scheduling  for a ride or contacting customer support, thus driving conversions and customer engagement. Choose a cohesive color scheme and font : Select a website color palette  that aligns with your brand identity to create a visually appealing experience and evoke the right emotions. Use easy-to-read fonts and ensure consistency in style and size across your site. Well-chosen colors and typography  enhance the aesthetic and make content more accessible, attracting your target audience and improving user engagement. Create an engaging homepage :  Your homepage is often the first point of contact for potential customers, so make it count. Use high-quality visuals, compelling copy and effective CTAs to introduce your business and capture visitors' attention. Provide essential information like services offered, pricing and customer reviews to showcase your value proposition. Learn more: What is web design? 04. Add services and contact information Make it easy for customers to learn about your services and contact you. Create a dedicated page or section on your taxi service website that lists all the services you provide, along with pricing and any relevant details. This information will help potential clients understand what sets your business apart from others and make an informed decision when booking a ride. Here’s what to include on your services web page : Services provided : Clearly state the types of rides or services you offer, such as airport transfers or corporate transportation.  You can also mention any special offers, discounts or packages available to entice customers. Pricing information : Transparency is key when it comes to pricing. Mention your rates for different types of rides and the factors that may affect the final cost, such as distance, time of day or additional services like car seats or luggage handling. Fleet details : Showcase images of your vehicles, along with details like capacity, amenities and safety features. This information can help customers choose the most suitable vehicle for their needs. Driver credentials : Highlight the qualifications and experience of your drivers, including any certifications or training they have received. Customer testimonials : Include reviews or testimonials from past customers to build trust and showcase the quality of your services. Share specific anecdotes or success stories that illustrate how your team consistently meets or exceeds customer expectations, reinforcing your reputation for reliability and excellence. According to Charlotte Merle, the content manager of Trusted Shops: “Positive testimonials reassure prospects and encourage them to make a purchase, thus increasing your conversion rate." Include multiple ways for customers to reach you—like a business phone number , email and social media links. Implement live chat for real-time support on your site. Being accessible and responsive boosts your chances of converting visitors into paying customers. 05. Integrate booking and payment functionality To streamline the booking process and provide a seamless customer experience, consider integrating a booking system into your taxi service website. This allows customers to schedule rides directly from your site, eliminating the need for phone calls or emails and reducing manual errors. An integrated payment gateway also enables convenient and secure online payments. Some common features for taxi service websites include: Online booking system : Allow customers to quickly and easily book rides through an online platform with the least amount of steps as possible. A simplified booking interface with options for ride scheduling, vehicle type selection and special requests ensures a user-friendly experience. Fare calculator : A fare calculator gives users an estimated cost of their trip upfront, making it easier for them to budget and plan their journey. Real-time tracking : Provide live updates and real-time tracking of the customer's ride to enhance transparency and increase trust in your service. Payment gateway : Integrate a secure payment gateway that accepts various forms of payment, including credit cards, debit cards or mobile wallets. This feature makes the payment process more seamless and convenient for customers. Customer accounts : Allow customers to create accounts on your website, which can save their payment details and booking history for future use. This feature also allows for easier communication between you and your customers, enabling personalized offers and promotions. CRM : Utilize a customer relationship management system to manage bookings, track payments and handle customer inquiries. This tool can streamline your operations, improve efficiency and help you provide exceptional customer service. 06. Start a blog (optional) Starting a blog  for your taxi service can be an effective way to engage with customers, boost search engine visibility and showcase your thought leadership in the transportation industry. Use this platform to share helpful tips for travelers, updates on services or promotions and other relevant content. Think of it as positioning your taxis at the busiest city corners, ready to pick up new fares. A blog can help attract organic traffic to your site and establish your brand as a knowledgeable and trustworthy source. Some ideas for online blog  topics could include: Tips for navigating airports or traveling to popular destinations How to choose the right vehicle for different types of trips The benefits of using a professional transportation service over ride-sharing apps Customer success stories or testimonials Trends or innovations in the transportation industry 07. Create a mobile app Having a branded mobile app can be a valuable tool for your taxi service. It offers convenience, efficiency and a personalized experience for customers. A mobile app allows customers to easily book rides, track their journey and make payments on the go. Additionally, it enables you to send push notifications about promotions or updates directly to their smartphones. Expert tip from Sharon Hafuta, the SEO blog editor at Wix: "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." Learn more about how to make a website an app and get started with the Wix app builder to ramp up your business. 08. Implement SEO best practices Search engine optimization (SEO) is crucial for ensuring that your website appears at the top of search engine results when potential customers are looking for transportation services. . This improved visibility can lead to higher traffic, greater brand awareness and ultimately, more clients choosing your transportation services over competitors. Investing in SEO is an effective way to enhance your online presence and drive business growth. Here are some SEO features  to help optimize your taxi service website for search engines: Use local keywords : If you're a taxi service in New York, think of keywords  like "New York taxi" or "cabs near me." Adding these to your website content helps you appear in the top search results, making it easier for people to connect with your service. Optimize page titles and descriptions : Include targeted keywords in the titles and descriptions of each webpage. Keep these concise, informative and unique. Create quality content : Producing high-quality, relevant content can help attract and retain visitors on your website. Use keywords naturally throughout your content, but avoid keyword stuffing. Build links : To boost traffic and reputation, request backlinks from industry-related sites. Use both internal and external links within your content, such as linking your taxi rates page when mentioning transportation services, to enhance your website's standing with search engines. 09. Market your taxi service website A well-designed and informative taxi service website is only effective if potential customers know it exists and can easily find it. To achieve this, it's crucial to employ targeted marketing strategies  that can enhance visibility and attract visitors. Here are some ideas to help drive traffic to your taxi service website: Social media marketing:  Utilize platforms like Facebook, Instagram and Twitter to reach a broader audience, engage with potential customers and direct them to your website. Local listings and directories:  Register your taxi service on local directories and search engines like Google My Business to increase visibility within your community. Email marketing campaigns :  Build a mailing list and send out newsletters or promotional offers to keep your audience informed and encourage visits to your website. Local partnerships :  Collaborate with hotels, restaurants and other local businesses to cross-promote services and reach more potential customers. 10. Maintain and update your taxi service website Keep your taxi service website fresh with the latest info and services to offer a smooth customer experience. Update pricing, schedules, promotions and other details regularly for accuracy and clarity. Add online forms  for customer feedback to gather insights and improve your service. Ensure your site runs smoothly by checking for broken links, fixing technical issues and optimizing performance. This helps potential customers enjoy seamless browsing, boosting conversion rates and encouraging repeat visits. Why you need a taxi service website for your business Having a professional and user-friendly website for your taxi service can bring numerous benefits, including: Boosted visibility and accessibility:  With an online presence, customers can easily find information about your services and contact you at their convenience. This improves customer experience and drives more business.  Increased credibility:  A well-designed website with updated information instills trust in potential customers, making them more likely to choose your service over competitors.  Enhanced communication:  Your website acts as a 24/7 communication channel between you and your customers. You can use it to share updates, promotions or address any queries or concerns promptly.  Improved efficiency:  By integrating features like booking forms, payment gateways and CRM systems, your website can streamline processes and improve operational efficiency.  Taxi service website examples Explore effective taxi service websites built on Wix to see how they look and function. By examining these website ideas , you’ll discover website ideas  to enhance your own taxi service website. Bayside Taxi Bayside Taxi  is a trusted name in transportation on the Eastern Shore for over 20 years. Designed with the customer in mind, the landing page features clear call-to-action buttons such as 'Book A Ride' and 'Call Dispatcher', ensuring that booking a ride is just a click away. The company's phone number is prominently displayed, along with a seamless online booking form for added convenience. Union Taxi Union Taxi Service  boasts a sleek and modern homepage, featuring an interactive map and online chat. Their comprehensive services cover major airports like LaGuardia, JFK, and Newark, as well as local transportation across key areas. They also offer an online booking app, making it convenient and easy for customers to schedule rides at their convenience. Bluefish Taxi Bluefish Taxi  stands out as a premier taxi service on Martha's Vineyard, thanks to its innovative integration of Wix scheduling software. This system offers a seamless booking calendar experience for customers, making it incredibly easy to schedule rides at their convenience. The calendar allows users to view available time slots and book their preferred pick-up and drop-off times. How to make a taxi service website FAQ How much does it cost to create a taxi service website? The cost of creating a taxi service website can vary depending on factors such as the complexity of design, features included and whether you hire a website designer  or use a DIY platform. It's important to consider your budget and goals when deciding on the best option for your business. How often should I update my taxi service website? It's important to regularly review and update your taxi service website with any changes in services, pricing or promotions. Additionally, checking for technical issues and keeping content fresh can improve user experience and SEO ranking. A good rule of thumb is to review and update at least once every few months. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping

Turn your ideas into a website you love with Wix →   Nowadays, there’s no excuse for not having a website, especially with artificial intelligence (AI) revolutionizing the web design  process. What used to take countless hours to create can now be done in a matter of minutes.  From envisioning your layout to writing all of your web copy, AI promises a fast, beginner-friendly solution in case you want to skip learning how to make a website  from scratch. That said, when you’re learning how to design a website with AI, you’ll want to keep in mind that no two AI solutions are exactly the same. You’ll want to do your due diligence, and use the tools at your disposal wisely. Itching to get your hands on an AI-powered solution? Try Wix’s AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: How to create and design a website with AI Creating a no code website now is faster, smarter and more accessible than ever. AI website builders simplify the entire process, from understanding your business needs to generating a fully designed, professional-looking site in minutes. Whether you’re a freelancer, entrepreneur or small business owner, AI gives you a head start without sacrificing customization. In this guide, we break down how AI website creation works today and highlight the key steps to getting online. You’ll learn how to use AI tools to design, edit and launch a site that’s tailored to your brand, and optimized to grow with you. Best features of an AI website builder Feature Why it matters Smart onboarding AI asks strategic questions to shape your website’s structure and design Instant site generation Get a ready-to-use website with layouts, images and text—no starting from scratch Industry-specific content Automatically pulls in relevant copy and visuals based on your niche Easy design customization Edit colors, fonts and layout with drag-and-drop ease Built-in SEO tools Helps your site rank on search engines from the start Mobile responsiveness Ensures your site looks great and functions well on any device Ecommerce integration Add product pages, accept payments and manage orders seamlessly Performance tracking Access built-in analytics to measure and improve your site over time AI in web design: How it's changing the game   A whopping 93% of web designers reported having used AI , according to a recent report by Hubspot, with half using it specifically to design their websites. The advantages?  Design and code entire webpages: AI features can generate mockups and prototypes in minutes, as opposed to taking days or weeks to wireframe and code new designs by hand. Or, for more seasoned web developers, AI can simplify the process by generating code samples.    Generate site content: Perhaps one of the most tedious steps of creating a website: filling your pages with compelling text, imagery and other media assets. More than half (58%) of designers in Hubspot’s survey attested to using AI for this reason, saving time and money.  Infuse expert-level best practices: The best AI website builders are equipped with the latest technology and data on web design trends . For example, Wix’s website builder taps into decades’ worth of experience, as well as its vast ecosystem of solutions, to auto-generate sites that are tailored to your unique industry and goals. Test new design strategies: For more professional web designers, AI can come in handy when you’re looking to iterate on your own ideas or find inspiration. Moreover, you can use AI to track performance and quality, as 43% of designers in Hubspot’s study reported doing.  Be inspired: Design thinking , Common website design mistakes. How to design a website with AI in 7 steps So, how can you get started with building a website with AI? Here’s a step-by-step walkthrough of the process.   Gather essential information Choose the an AI website builder Design your site with AI Refine your branding AI Populate pages with AI-generated content Optimize your site for SEO using AI Add AI-powered UX features 01. Gather essential information  Often, the quality of an AI output depends on the quality of the information that you input. A full dossier of information about your brand can point your AI solution in the right direction. While you don’t need to have a full style guide in hand, you do need to know basic details like: The purpose of your site Your intended audience The products or services that you plan on selling What sets you apart in the marketplace A business idea of your brand’s personality and/or values Why does this matter? Let’s say that you want to build an eCommerce site that sells ring lights. Your site will look different if you’re primarily targeting Gen Z shoppers who seek your lights for personal projects, versus corporate clients who’d use your lights for professional projects. To limit the amount of back and forth in the web design process, you’ll want to decide which audience(s) matter to your brand the most. 02. Choose an AI website builder There are many AI-powered tools to consider, ranging from all-in-one platforms to single-task apps. Start by choosing from the best AI website builders . If you’re looking to retain as much control over the process as possible, then you may choose to use a combination of tools (like MidJourney, ChatGPT and DALL·E3) to assist at different stages.  For the simplest solution, AI website builders are your best bet. Website builders  like Wix offer easy-to-use interfaces and AI capabilities that not only do the creating for you, but also guide you through the process.  Make sure to weigh your options carefully. You’ll want to assess things like:  Your must-have features:  What’s your game plan for your site? Do you need to enable online scheduling ? Do you require an online credit card payment  solution? What about gated pages or other specialized functionality? Check that your solution can accommodate your particular line of business.  Your in-house capabilities: Do you have in-house designers and engineers who can work with code? Or, are you a “solo-preneur” who wants to focus on sales and needs a more off-the-shelf solution?  Your budget: Is the pricing straightforward and within your budget? Some AI website builders are free, while others offer premium services for a subscription. Still others charge a one-time fee per design. Remember to think about both your current needs and future needs, and keep an eye out for any hidden costs. Customization options: Can you tweak things to make your site look just right? What flexibility do you have over the branding of your web pages? Integration options: Does your solution mesh well with other tools that you're using, like social media or email marketing platforms? Check which tools come built into your website builder, as well as what integrations are readily available. AI maturity: While AI is in its heyday, it’s not brand new to the world of tech. Some companies have been at it longer than others; Wix, for example, has been at the forefront of AI since 2016. Wix is able to draw on years of in-house design knowledge to inform its AI designs, avoiding cookie-cutter solutions or flimsy tools.   Get started with Wix for free— sign up now . 03. Design your site with AI As noted earlier, there are two main options for creating a site with AI: either using a website builder or taking a more a-la-carte approach. Let’s walk through each scenario.  Using an AI website builder Most AI-powered website builders will ask you a series of questions to get started, though the exact steps depend on the platform. If you’re using Wix, you’ll be greeted by a unique, chat-based experience that asks you a series of questions to get you set up. More specifically, you’ll need to take the following steps:  From the Wix  AI website builder  page, click “Create with AI” and set up a new Wix account or log into an existing one. Click “Start chat” on the next screen.  Answer the questions that appear in the chat box. The AI will ask for information about your business and goals to create a site with all the pages, content and widgets you need to support your brand. Take your time answering these questions, giving the AI as much relevant information as possible. Once presented with the option, click “Generate Site.” Learn more: AI prompts for website building   AI prompts for a website builder Wix will then spin up a website, complete with website header designs , images and text that reflect your business. If you’d like to make changes, ask the AI to regenerate the site or tweak specific elements (such as the theme or structure) of the site brief.  When you’re satisfied with the design, click “Continue with this site” and move to the Editor. Make any other desired changes from the Editor. The Wix Editor includes many other built-in AI capabilities, including AI tools for product descriptions, site copy and images. Use these features to your advantage as you fine-tune your site. Publish your finished site.   Without using an AI website builder Mix and match multiple AI applications as needed. When it comes to the site design stage, AI tools like DALL·E or Midjourney can help you visualize your ideas.  Provide a few core details about your site, like its purpose and the main message you want to convey. You can achieve even better results by describing your preferred: Visual style (modern, minimalist, vintage, etc.) Color scheme (monochromatic, pastel color schemes, etc.) Layout preferences (asymmetrical, on-page, etc.)  Images or icons (product images, lifestyle photos, shopping cart, etc.) Mood or tone (relaxing, corporate, etc.)  User experience (mobile-friendly, focused on user engagement, etc.)  Sources of inspiration (mention certain brands or designs to model after, but be careful of accidental copyright infringement).  For example, below is what DALL·E fashioned together when given the prompt “Homepage for a minimalist website that specializes in hand-knitted apparel.” AI outputs tend to contain gibberish as well as stylistic quirks, so you’ll likely need to tweak the image using a photo editor before implementing it into your site.  Once you’ve gotten a feel for how you want your site to look, you can build the front-end code by hand; use an AI tool like Visily or GitHub Copilot (which is powered by OpenAI Codex) to generate wireframes or code snippets from your image, respectively. Or, enter your content into a website builder.  Learn more: What is web design? 04. Refine your branding with AI  Any attention-grabbing website  includes imagery and elements that not only look good but also reflect your brand well. There are multiple areas where AI can help:  Business name: If your brand name is still up in the air, consider using Wix’s AI-powered business name generator  to brainstorm memorable names. Simply enter words that are relevant to your business values and type, such as “wedding flower arrangements” to generate a list of ideas. You can further refine your query or specify your industry to get more specific suggestions. Logo: Your logo is a small yet mighty representation of your brand. If you don’t have a logo—or if you’re looking to refresh your existing one—try Wix’s free AI-powered logo maker and follow this guide on how to make an AI logo . You’ll be asked a few questions about your type of business, the vibe you’re seeking and the text you want to include in your logo. The logo maker will even suggest taglines if you’re looking to include one in your logo. Then, the maker will give you various logo options to try out on your site.  Color scheme:  If you can’t decide the right color palette for your brand, tools like Khroma can help you on this front. Khroma uses AI to learn which colors you like. You train the AI by selecting colors you prefer, and it generates palettes based on your choices. 05. Populate pages with AI-generated content Your site design and layout are like the walls of a house. Once you have them, it’s time to fully inhabit your site with the content that will showcase your brand and its offerings. Quality content entices visitors to engage more deeply with your site and accurately sets customer expectations. You can use AI to speed up the development of text, images and even video, making it easier than ever to offer a rich mix of information in a variety of formats. With AI, you can:  Create or enrich website copy. AI text generators can help your produce site copy, from strong product descriptions to catchy homepage copy. For example, in Wix, you can use AI to write copy  for any web page. Prompt it to create new copy, or use it to edit existing copy for length, grammar and/or tone. Create visual assets for your site: Whether you need a custom image for your homepage banner or lifestyle images for your product pages, AI image generators can help fill in the gaps. Wix’s tools for text-to-image , which can be accessed from the Photo Studio in the Editor, works similarly to DALL·E; just describe what you’re looking for and AI will whip up a new image. Alternatively, you can use Wix’s tools to remove backgrounds from your photos or enhance the quality of your images. Learn 7 things you can do in 30 seconds using Wix’s AI image tools . Build, enhance and/or repurpose video: Video is the latest frontier for AI content generation , and a handful of tools now enable you to generate sound and motion with the click of a mouse. For example, Runway provides tools for creating videos based on text prompts. Visla generates videos using graphics and stock footage, and can also repurpose your own submissions into short, interactive snippets. Wix offers auto-generated trailers , which allow you to create 30-second clips from longer videos.  06. Optimize your site for SEO using AI Considering how 35% of U.S. internet users  stumble on new brands via search engines, you’ll want to avoid leaving search engine optimization (SEO) as an afterthought when you’re creating a site. There are both technical and on-page SEO factors to keep in mind, such as: Implementing keywords strategically and naturally throughout your content  Providing complete, detailed content on all of your pages Matching search intent with your content  Making sure each site page is crawlable, and includes things like alt text, title tags and meta descriptions  Ensuring your site runs smoothly (i.e., loads quickly, offers a good user experience, etc.)  The best AI-powered SEO tools combine keyword data with SEO best practices to help improve the rankability of your site. For Wix creators, the SEO Assistant  scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest SEO-optimized title tags  and meta descriptions for each of your Wix pages.  07. Add AI-powered UX features  In addition to generating static website content, AI can also help to personalize your site or make it more interactive with dynamic content.  End-to-end AI website creation platforms may offer these tools as enhancements within their toolsets, as Wix does. Alternatively, you can shop for standalone vendors that focus on specific AI-powered tools. Among the functionality to consider: AI-powered product recommendations: AI can factor in a shopper’s browsing behavior, past purchase history and saved style and size preferences to recommend products that they’ll love. Wix’s product recommender, for example, will suggest products based on a person’s shopping history—giving your brand more opportunities to upsell and cross-sell. Customer service chatbots: Two-thirds of consumers have used chatbots in the past year,  and 81% of those who did report positive results, according to a study by Zoom and Morning Consult. Integrating AI-powered automation into your live chat workflow frees up human customer service agents to solve tricky situations, while the chatbots can field order status lookups, issue return labels and other routine tasks. Wix has partnered with leading chatbot developers  to create seamless integrations. AI-driven heatmaps : AI heatmaps are a powerful way to improve your site’s user experience. They track user actions like clicks, scrolls and hovers, giving you a clear picture of how visitors interact with your pages. Want to know which parts of your site grab attention—or get ignored? Heatmaps make it easy to spot what’s working and what needs adjustment. You can use this data to refine your design, like repositioning calls-to-action or simplifying navigation. Best practices for designing a website with AI AI technology can significantly enhance and streamline the website creation process. When designing your website with AI tools, it's essential to adhere to best practices to achieve a successful and user-friendly outcome. By following these key tips for AI web design , you can enhance the user experience and optimize the functionality of your website. Integrate with human touch:  While AI can greatly enhance the efficiency and functionality of your website, it's important not to lose the human touch. Incorporate personal touches and elements that reflect your brand's personality and values. Test and optimize regularly: Conduct A/B testing, collect user feedback and analyze data to discover elements to improve in the next iteration. Doing this regularly ensures your website remains relevant, user-friendly and aligned with evolving trends and user preferences. AI can help analyze this data quickly and efficiently, making it easier to make data-driven decisions. Make your site accessible to everyone:  AI can improve accessibility by generating alt text for images or adjusting colors for better contrast, but it’s not a fix-all. Manual testing is still crucial for things like keyboard navigation, screen reader compatibility and readable fonts. Bonus: an accessible site isn’t just good practice, it can boost SEO and help you avoid legal issues. Use AI to boost SEO:  AI is great for crunching numbers and finding keywords, but it’s not a content expert. It might suggest piling your site with keywords in a way that feels robotic. Instead, use AI as a research tool and make thoughtful edits to create content that works for both search engines and real people. Keep your site locked down:  Cybercriminals are getting smarter and weak security could leave your site open to attacks. AI-powered security tools help detect threats and provide solutions. Use strong passwords, SSL encryption and keep your software updated. If you’re using AI to generate code, review it carefully—automated coding can miss things, and even a small security flaw can lead to big problems. Use AI to personalize:  AI-driven personalization can transform a basic site into an experience tailored to each visitor. From smart product recommendations to dynamic page layouts, AI keeps users engaged. But it’s important to stay transparent about data collection, follow privacy laws, and give users control over their preferences. Stay up-to-date with the latest AI trends:  AI is continually evolving, with new tools and features emerging. Stay on top of these developments to continue leveraging the latest technology for your website design. New to websites? Learn how to design a website to get started. AI for eCommerce website design AI is changing eCommerce by making stores smarter and more personalized. Businesses can recommend products based on customer behavior, past purchases and browsing history, boosting sales and engagement. AI-powered search features understand what customers need—even with vague or misspelled searches. It also helps adjust product prices in real time based on demand and competitor pricing, keeping businesses competitive. AI chatbots provide instant support, answering questions, guiding purchases and handling returns without human help. AI works behind the scenes to make eCommerce operations run smoother. It predicts when products are running low and reorders stock automatically to avoid shortages or overstocking. AI also spots unusual transactions to detect fraud early. Personalized email campaigns use AI to send the right promotions at the right time, driving more sales. At checkout, AI-powered tools help reduce cart abandonment with one-click payments and smart form-filling. Businesses using AI can deliver faster, more personalized shopping experiences and stay ahead in the market. AI for portfolio websites Say goodbye to spending hours tweaking layouts or fine-tuning designs—AI-powered website builders help you create sleek, professional portfolio examples tailored to your industry and style in minutes. They handle everything from selecting fonts and colors to optimizing images and tagging projects automatically. Plus, AI improves site speed and mobile performance so visitors enjoy a smooth experience no matter how they access your site. AI doesn’t just help with design—it makes your online portfolio work smarter. Need an impressive bio or project descriptions? AI writing tools can create them in seconds. Want to keep visitors engaged? AI chatbots and interactive features guide them through your work and answer questions instantly. Plus, AI-powered analytics show you what grabs attention so you can fine-tune and improve. Learn how to make a portfolio  to get started or explore these sample portfolio websites. AI for small business websites AI tools for small business make it simple to build and manage websites —no tech skills or big budget needed. If you're a solopreneur, local shop owner or online seller, you know how tough it can be to create a site from scratch. Hiring a designer costs a lot, updates take forever and SEO can be confusing. AI handles the tough stuff for you. It can design your site, write content, optimize for search engines and track performance—all in minutes. This frees you up to focus on growing your business while AI takes care of the website. Effortless website creation with AI builders:  Building a website for your small business used to be a challenge. Now AI-powered builders make it easy. Answer a few quick questions about your business and let AI create a fully functional site in minutes. It takes care of design, layout and optimization, giving you a professional site that looks great on mobile and desktop—no designer or big budget needed. AI handles your content and branding : AI helps create great headlines, product descriptions and blog posts designed for your small business website. It even suggests images, fonts and colors that fit your brand to make your site look professional. 24/7 customer support with AI chatbots : AI chatbots keep your customer service running around the clock, even after hours. They handle FAQs, guide visitors and manage simple tasks so your customers get fast answers while you stay focused on growing your business. Grow your business with AI-powered SEO and AI marketing : AI analyzes search trends, suggests the best keywords and helps optimize your site to improve your Google ranking. It can also automate social media, email campaigns and ads, making it easier to reach more people and drive traffic without needing a big marketing team. Smarter decisions with AI analytics : See how your website is doing with clear, actionable insights. AI analyzes visitor behavior, tracks trends and highlights what’s working. Use these insights to make your website better and make money with AI to grow your sales . AI website design: from ideas to pixel-perfect layouts AI makes it easier than ever to create layouts, color schemes and typography that truly reflect your brand. No need to start from scratch or settle for a basic template—AI tools take your input, like a mood board, logo or short brand description, and instantly deliver polished professional designs. They handle visual balance, spacing and contrast so even non-designers can get custom results that stand out. Modern AI website design tools take it further by adapting elements in real time. If someone visits your site on mobile, the AI might switch to larger buttons, bolder text and simpler layouts for better usability. It adjusts imagery, animations and backgrounds based on engagement, keeping your design clean, focused and ready for any screen size. Even with website design templates , AI steps in to fine-tune the details. It suggests smart changes like swapping out a busy header image, adjusting font weights for readability or balancing whitespace for a cleaner look. These updates aren’t just about aesthetics—they’re guided by data and design best practices to ensure your site communicates your message clearly and effectively. Benefits of using AI for website design AI is transforming website design, making it faster, smarter and easier to create a site that reflects your brand. These are just some of the many benefits of using AI for website design: Speed up your design process:  AI handles repetitive tasks for you, helping you get your website live faster without sacrificing quality. Save on costs:  Many AI tools are free or budget-friendly, giving you professional results without the expense of hiring a designer. Easily customize your site:  AI makes it simple to tweak layouts, test different designs and adjust your website until it fits your vision perfectly. Create a better experience for visitors:  AI can anticipate user behavior, helping you design a website that’s intuitive, easy to navigate and enjoyable to explore. How to design a website with AI FAQ Can AI replace human web designers? No, while AI can assist and streamline the website design process, it can't fully replace human creativity and expertise. Human designers can bring a personal touch and unique perspective to website design that AI may not be able to replicate. Can I customize my website designed with AI? Yes, most AI-powered website builders allow for customization and personalization. You can add your own content, choose from a variety of design templates and make changes to suit your brand's unique style. Do I need coding knowledge to design a website with AI? No, AI-powered website builders often require little to no coding knowledge. They use intuitive drag-and-drop interfaces and offer pre-designed templates to make the design process accessible for individuals without technical expertise. What are the benefits of incorporating AI into website design? Integrating AI into website design brings a range of benefits. AI streamlines tasks, freeing up designers to focus on creativity. It boosts personalization by analyzing user data for tailored experiences, increasing engagement. AI tools also reduce costs by minimizing manual work in website management. Lastly, AI-driven data analysis informs future design decisions, optimizing websites. In all, incorporating AI leads to user-friendly sites, enhancing visitor experience and simplifying the design process. How can businesses measure the effectiveness of AI in their website design efforts? To measure the effectiveness of AI in website design, businesses can track metrics such as user engagement, bounce rates, conversion rates and overall site performance. They can also gather feedback from users to gauge satisfaction with the site's design and functionality. In addition, conducting A/B testing on different versions of the site can help determine which features are most effective in achieving specific goals. How can I strike a balance between the human touch and AI? The key is to integrate AI tools and features while still utilizing human creativity and input. Incorporate elements that reflect your brand's personality, values and unique perspective, while leveraging AI for data-driven decisions and efficiency. Regular testing, feedback and analysis can also help strike a balance between the two. Can I use AI to create a website? Yes, you can absolutely use AI to create a website. AI-powered tools can help design professional layouts, generate written content and even suggest optimized user experiences based on your audience's needs. These platforms are often user-friendly, allowing non-technical users to build and customize their websites without needing coding skills. How long does it take to create a website with AI? Creating a website with AI can take anywhere from 30 minutes to a few hours for simple sites like personal portfolios or blogs, thanks to automated tools like Wix ADI. For more complex projects, such as small business websites or eCommerce stores, the timeline can extend to a few days or even a week, depending on customization needs and features. The platform you choose and your familiarity with the tools also play a big role in determining how quickly you can launch your site.

A look back at the 1990s through the 2020s shows how website design imagery vibrantly transformed from static, pixelated, flat symbols, to fluid, high-quality, dimensional visuals. Now, today’s challenge for web designers is taking advantage of the advanced visual technologies to find a stylish visual language that enhances your site’s overall aesthetic, user experience and performance. In this article, I’ll review the role of imagery in web design, the manifold types and the game-changing tools available (like these free icon packs ). Then I’ll sit down with Adi Huri, creative product manager for WOW (Wix’s visual innovation team), to uncover five best practices for implementing visuals when it comes to how to make a website . What role does website imagery play in 2022? A picture speaks a thousand words, and I have to agree when it comes to your website’s visual impact in 2022. We live in a world overwhelmed with images: The average adult spends about 30 minutes a day browsing Instagram’s whopping 95 million daily-uploaded photos. On top of that, we encounter between 4,000 to 10,000 advertisements daily . That being said, when you design a website , you want visitors to look at something new. Choose imagery that doesn't just follow trends, but helps audiences remember your stand-out brand identity. Today, you can take advantage of advanced UX design tools to create a striking visual experience for your visitors that doesn’t sacrifice performance or security. Types of website imagery In this section, I’ll go over the image types you may use while creating your website. I’ll also include each type’s purpose with tips to help you optimize, plus some examples of each type in action. Photography We usually see product or event photographs as strictly marketing tools, but website photographs can do so much more than just sell merchandise and tickets. Website photography can visually draw people into your design, selling not just one product—but an entire vibe. You can also apply plenty of tools, like filters or cropping, to enhance your images’ visual identity. To start, consider using these two common photograph types on your website: Stock photographs Many websites requiring a high volume of imagery or limited resources opt to use high-quality stock photos on their website. Though not exclusive to your brand identity, they can portray more universal visual ideas (e.g. generic nouns: people, like "families"; places, like "beaches"; things, like "breakfast"; and ideas, like "partying.") Stock photos always have a license attached to them, too. Tip: Wix offers its users an entire library of exclusive stock photography for users to easily apply to their websites. An enthusiastic in-house team produces most images to reflect current trends, too. If you can’t find what you like, you can also integrate royalty-free images from popular collections like Shutterstock and Unsplash within the Wix Editor. Custom photographs On the other hand, websites need custom photography to visually represent their distinctive elements, whether through headshots for an About Us page, product photography, or proof of client work. While custom photography can be expensive, today's mobile devices can do a good job fulfilling many of your website's photography needs–just make sure the photos look professional and are high-resolution files. Example of custom photographs by Gatsby Bar Video If photographs deliver a vibe to website visitors, video does to an exponential degree. With wider angle ranges, lengthier messages, animation and more, videos can help website visitors effortlessly engage with more content. Because of this, designers constantly seek to integrate this powerful optic tool into websites, whether with traditional formats or more trendy, cutting-edge video tools: Traditional video player Whether embedding a stock video in your site’s design for decoration or uploading an original video to boost your marketing game, traditional video can act as an informative tool and engage both first-time visitors and loyal customers. Tip: Wix supports the most popular types of video files and allows you embed videos in your site with as little as one click. Additionally, you can stream video directly from Vimeo and YouTube onto your website with convenient Wix Editor integrations. The user-friendly Wixel Video Maker makes it easy to customize your media’s design and display. Transparent video Transparent videos are exclusive to Wix, using an invisible background to bypass the traditional mp4 streaming limits, resulting in animated images that jump right off any device screen. Designers can use this unique technology to complement and give character to a modern website. Plus users can view these high-quality micro animations from any browser or device. Tip: Wix collaborated with artists, designers and global users to create an exclusive transparent video collection. Can’t find anything you like? Upload and customize your own dynamic designs with our one-of-a-kind tool that lets you manipulate color, rotation, size and animation. VideoBox Wix’s VideoBox is not your traditional video player. The decorative web design tool allows users to take videos beyond the traditional format, employing unique effects to create super cool visuals for your site. From overlays to customized buttons and behaviors, and even adding shadows or borders—you can also apply a Video Mask to cut your media into unique shapes to create an impressive visual effect. Video Mask You can also apply a Video Mask to cut your video into a unique shape and create an impressive visual effect. You can choose from thousands of shapes and vector art or upload your own SVG file with a custom shape. Vector art Vector files, also known as SVG (scalable vector graphic) files, refer to illustrations built using mathematical formulas. These malleable files allow for customization of shape, size and color. While we may take these sophisticated graphics’ ubiquitous internet presence for granted, you may not realize vector files single-handedly changed the web design game. Tip: Wix WOW team’s exclusive Vector Art collection includes thousands of bespoke vector illustrations and icons commemorating important social dates, holidays, seasonal trends and unique causes (such as our latest collection supporting Ukraine). These visuals can expand to any size without pixelation—an essential quality for today’s designer that is ideal for performance. You can also upload your own SVG file and customize it with the Wix Editor: on top of playing around with color, opacity, size, shape and animation—try flipping and rotating these visuals for special effect. As text files, SVGs are especially vulnerable to malicious security attacks. But thanks to Wix’s sanitation engine, you can upload your own Vector Art with the piece of mind that it won’t breach website security. Backgrounds Composing your imagery includes choosing a website background to set the tone for your visitors as they arrive and scroll through your site. Basic backgrounds, such as solid colors or patterns, can serve as a strong foundation for your site’s content. For those who want a more expressive backdrop, choose from these impressive options: Image backgrounds You can use high-resolution graphics or photos to strengthen your site’s visual story. But you don’t have to limit your background to just one image—for example, you can add strips to break up the content or include multiple images. An image background can become even more interesting with other easy-to-apply modern hover effects, image layers and filters. Tip: When paired with Wix’s 13 scroll effects, you can combine your imagery with an even more engaging quality like parallax scrolling , a technique which slows down your website background’s pace, resulting in a 3D effect as visitors scroll your site. Or try freeze scrolling to hold your background image in place as visitors work their way through your site’s content. Website example by The Baked Product Video background We’ve already touched on how video impacts audiences today—so it’s no surprise that many website designers now choose video backgrounds over static images to engage users. Tip: The Wix editor includes three video overlay options to add even more depth to your background. Gradient background Website gradients are color transitions departing from one central color point and gradually blending into another. A hot web design trend in 2022, this strong aesthetic looks modern, advanced and adds depth to your design. Tip: While gradients are complex designs, Wix brings it down to earth. From radial and linear gradients, to our very own cutting-edge Fluid Gradient, you can implement the Wix Editor’s ready-to-use backgrounds without any custom coding. As you can see in the image below, gradients can also be combined with an image in your site's background. Learn more: What is web design? Expert website imagery design tips I sat down with Adi Huri, Creative Product Manager for WOW, to point out website imagery best practices. We also hand-picked a few of website ideas from Wix users websites to visually inspire you: Website imagery tip 1: have fun with image tools Today’s built-in tool arsenal allows you to easily apply visual effects that were once only attainable with complex code or digital design programs. “We at Wix have created these visual tools to make your life easier and help your website stand out. We always have performance in mind,” says Adi. “These aren’t only for starters, but can save anyone with a vision time and money to create quality visuals”. Huri adds, “For example, tools like our Video Mask that allow users to crop their own videos into custom shapes, filters or overlays is something we once needed professionals and external software to create. Now, anyone can apply these effects in seconds” Website imagery tip 2: add a favicon to your website Your website imagery should uplift your design, amplify your branding efforts and feel organic for visitors. When choosing vector art, photos or backgrounds, aim for styles that form a cohesive aesthetic with your brand assets. Most importantly—include your logo for visitors to see in your site’s imagery. With this in mind, don’t forget one tiny element: your website’s favicon . This tiny icon is displayed on the tab at the top of your website browser, as well as your bookmark bar, history and in search results pages. “A favicon plays an important role in website navigation,” says Adi. “I don’t know about you, but I have about a hundred tabs open right now—and if a website doesn’t have one, I won’t be able to re-find it as I browse from one site to another.” OK Drugs ’s online CBD shop nails a cohesive presence—from the color scheme and type design, to product photography and, of course, the favicon. Website imagery tip 3: don’t forget social share images Huri emphasizes that website owners often overlook social share images—or the image displayed when a URL is shared on apps like Facebook and Whatsapp. Even if your shared webpage doesn’t include imagery, social share images can give audiences a good visual preview of your site. For each website page, choose a social share image that reflects its topic. Since every platform has its own criteria for social sharing images, titles and descriptions, make sure you preview before pressing publish. Website imagery tip 4: pay attention to quality We’ve moved past pixelation, blurriness and imbalance (unless, of course, your site hits on the nostalgic Y2K aesthetic trend.) However, those crystal clear visuals shouldn’t come at the cost of your loading speed. Get the best of both worlds with these rules of thumb: File formats With so many types available online, make sure you upload the best image file type for your illustrations, photographs, videos and more. Use high-resolution media On top of selecting authentic, relevant imagery for your design, make sure the files are also high resolution. “We understand how important performance is—and create tools that provide you with advanced features, doing everything on the backend to make sure it will be optimized for the web” says Adi. “We always have performance in mind, so this shouldn’t stop you from choosing high-quality media. We will optimize it to the exact dimension displayed on screen, without any loss of quality.” Website imagery tip 5: make your images accessible Web accessibility gives everyone the opportunity to interact with your website, regardless of ability. When it comes to your site's imagery, include alt-text to enhance the experience for visitors using screen readers. The HTML text accurately describes the content and function of your site’s images in a brief sentence or a few words. Write alt-text as concisely as possible. Without alt text, screen readers can only notify a user that the page contains an image. “Sometimes you will see alt text that is not descriptive enough. But our imagery is not meant to be just a technical description for visitors—it plays an important role in setting the vibe of your site,” Adi says. “We need to elaborate with more information to help people who can’t see properly discern what you want to communicate with your visuals.” Adding descriptive alt text touches on another aspect of your site’s performance: SEO. Search engines use alt text to decipher your website’s photos and graphics, making it an important practice for improving organic search performance. You can find a selection of web design tutorials here .