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Your name idea deserves a home. Secure your domain now → Finding the best portfolio website name can be tricky. You want something that sticks, shows your style, and makes your professional portfolio easy to find and remember. A good name can help you stand out and get noticed by the right people. TL;DR: creative portfolio names The right portfolio name sets the tone before anyone even clicks. This guide shares creative portfolio name ideas and tips to pick one that shows your style. Find inspiration for artists, designers, writers and other creatives, for a personal site, client-facing portfolio examples and more and choose a name that’s original, memorable and true to your vision. Naming your portfolio just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Top features of a great creative portfolio name Why it matters Authentic to you Reflects your personality, creative style or professional identity Easy to remember Makes it simple for clients or collaborators to recall and revisit Search-friendly Helps people find you online more easily Flexible for growth Leaves room to evolve as your work or business expands Distinct from others Avoids confusion and helps you stand out in a crowded creative space Aligned with your brand Supports your tone, niche and the kind of work you want to be known for 80+ portfolio name ideas to get you started Unique portfolio names Catchy portfolio names Professional portfolio names Location-based portfolio names Modern portfolio name ideas Timeless portfolio names Clever portfolio names Funny portfolio name ideas Unique portfolio names 1. Creative Odyssey 2. Artful Trends 3. Visionary Escapes 4. Design Delights 5. Aesthetic Adventures 6. Imaginative Soirées 7. Visual Fusion 8. Creative Chronicle 9. Art Gala 10. Inspiring Affairs Learn how to make a portfolio , be inspired by sample portfolio websites Catchy portfolio names 1. PortfolioJoy 2. Vision Bliss Designs 3. Image Fables 4. Design Carousel 5. Savvy Creations 6. Showcase Bonanza 7. Eye-Catching Portraits 8. Visual Nectar 9. Creative Gaiety 10. Epic Art Events Many of these would work great for a writing portfolio , for example. Professional portfolio names 1. Elite Designs Portfolio 2. Creative Craftsmen Studio 3. Visionary Excellence 4. Artistic Gurus 5. Precision Portfolios 6. Design Guild 7. Creative Connoisseur Studio 8. Professional Creations 9. Visual Creators 10. Executive Artworks Find out: Does a portfolio have to be a website? Location-based portfolio names 1. [City/Neighborhood] Art Curation 2. [City/Region] Elegance Portfolios 3. [City] Visual Gatherings 4. [City/State] Designs & Traditions 5. [City/Neighborhood] Showcase Bites 6. [City] Visual Canvas 7. [City/Region] Artful Feasts 8. [City/State] Imaginative Engagements 9. [City/Neighborhood] Vision Pleasures 10. [City] Art Connections Modern portfolio name ideas 1. Urban Art Experience 2. Creative Chic Studio 3. TechArt Designs 4. Trendy Visual Treats 5. Digital Imaging Delights 6. Edgy Art Events 7. Modern Creative Co. 8. Art Innovation Hub 9. CyberVisions Studio 10. Trendy Designs Gatherings Timeless portfolio names 1. Classic Artistry 2. Time-Honored Designs 3. Heritage Visuals 4. Art Classics Collective 5. Vintage Venue Creations 6. Nostalgic Art 7. Traditional Design Treats 8. Art Legacy Studio 9. Evergreen Creations 10. Ageless Expressions Clever portfolio names 1. Artful Finesse 2. Creative Charades 3. Portfolio Brainwaves 4. Visionary Enigma 5. Savvy Design Solutions 6. Witty Art Networks 7. Crafty Creations 8. Design Twist Studio 9. Portfolio Brainstorms 10. Artistic Enchantment Funny portfolio name ideas 1. ArtComedy 2. Laughable Designs 3. Visual Belly Chuckles 4. Chuckle Creations 5. Giggles Gatherings 6. Funny Art Fables 7. Laugh Lines Studio 8. Whimsical Visuals 9. Grin and Graphics 10. Chuckle Creations Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Examples of great portfolio names The Paper Bakery This eye-catching portfolio portrays a business that specializes in customized design branding and paper goods. The portfolio name brings a fun and unique twist of wording to its brand, making it clear to the public that they are a creative and approachable brand to work with. Chipie Design This design studio focuses on helping small businesses grow their brand. The portfolio name gives off a jolly feeling to clients and focuses on creating a friendly, professional brand image. Run Wild  This design portfolio uses its adventurous and exciting name to showcase their high level of creative expertise, depicting that anything clients demand, is possible to create. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. How to choose the right portfolio name Choosing the name of your portfolio involves thoughtful consideration. Follow these tips to make an informative but professional decision that will better help portray your portfolio and brand. 01. Consider your target audience Understand your target clientele and tailor your name to appeal to their tastes and preferences. For example, if you’re targeting a corporate audience, you might choose a more professional-sounding design portfolio name than if you’re targeting a younger, more creative crowd. All of this should be taken into account when creating an online design portfolio . For a professional portfolio, consider using your own name. Options include: First and last name (e.g., firstnamelastname.com) for a simple, professional choice that also helps with SEO Initial and last name (e.g., jsmith.com) if your full name is long or difficult to spell Name with a specialty (e.g., jsmithdesign.com) to make it clear what you do 02. Consider your brand identity Showcase your desired brand image in your portfolio name, whether it's high-end, casual, or a unique niche. If your portfolio specializes in a specific industry or style, like if you have a fashion portfolio or a portfolio that caters towards food and restaurants, you should consider incorporating it into your portfolio name as it could be a smart choice for branding purposes. Learn more: What to include in a portfolio 03. Be creative Embrace creativity to make your portfolio name stand out and be memorable. This might mean a lot of brainstorming, combining words and working with a website name generator  for further inspiration when choosing a name for your online portfolio website . Consider these creative techniques: Use descriptive words that reflect your creativity and the type of work you do Play with puns, alliteration or rhymes to make the name more memorable Highlight your specialty or niche in the name (e.g., “Creative Chronicle” for a writer or “Aesthetic Integrations” for a designer) Learn more: How to make an architecture portfolio 04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name for your portfolio. Consider what appeals to them, and what doesn’t, and use that information to make an informed decision when coming up with a name for your portfolio website.  For more inspiration, check out these portfolio website examples made on Wix. Remember these additional tips: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration Stick to a name you won’t get tired of. Using your name as a brand can help focus your efforts. Consider a nickname for certain projects while keeping your professional name for others. Once you've chosen your portfolio name, you'll want to choose the best portfolio website builder to create your site. Explore these Wix portfolio templates to get started. Looking for a creative name for another business idea? Trucking business names Consulting business names   Real estate business names   Food truck business names   Marketing business names   Construction business name ideas   Boutique business name ideas   Photography business names   Craft business name ideas Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. Portfolio names FAQ Why is choosing the right name so important for my portfolio? Choosing the right name for your portfolio is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive the services reflected in your portfolio. A memorable and relevant name can contribute to the success and growth of your portfolio. Should I think about scale when choosing my business portfolio name? Yes, it's advisable to consider future expansion and scalability when choosing your portfolio name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my portfolio name in the future? While it's possible to change your portfolio name in the future, it's generally better to choose a name you can commit to for the long term. Changing a portfolio name can be logistically challenging and may result in confusion among clients. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my own name for my portfolio? Using your own name for your portfolio is a personal choice. Some creatives opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial. What are the most common ways to build a portfolio name? The professional:  [First Name] [Last Name] (e.g., Jane Doe ) The specialist:  [Last Name] [Discipline] (e.g., Doe Design , Doe Copywriting ) The bbstract:  [Metaphor or Concept] (e.g., Paper Plane Studio , Midnight Labs )

Bring your inspiration to life with a Wix website →   When you  create a website from scratch, it’s a lot like perfecting your favorite recipe. You’ve got to nail the right ingredients, methods and processes to result in a mouth-watering baked good.  Luckily, there are already plenty of recipes out there to follow and give bakers the foundations for creative inspiration. And with the U.S. bakery market expected to reach nearly $149 billion by 2032 , having a standout website is more important than ever. But what about bakery website designs— how do you plan a website  that will represent your business perfectly online?   As a baker who’s ready to learn how to make a bakery website , you can find inspiration from our compilation of the best bakery websites below. We’ll also dive into what a website is , what to include and why bakery websites are beneficial for business, alongside tips you can implement on your own.  Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best bakery website examples Your bakery’s website is the perfect way to showcase what makes your treats special and invite customers to experience your brand online. This guide features standout bakery websites that strike the right balance between mouthwatering visuals, clear information and easy-to-use features that help drive orders and visits. It's all about finding the best website designs  for bakeries. By exploring these examples, you’ll discover how bakeries are using design, storytelling and smart functionality to create an inviting online presence. Whether you’re launching a new bakery or refreshing your current site, these ideas offer practical inspiration to help your business stand out. How we selected the bakery website examples Selection criteria Why it matters Appetizing visuals High-quality photos that make products irresistible Clear menu presentation Easy-to-find and understand offerings that help customers decide quickly User-friendly ordering Seamless options for online orders or reservations Mobile responsiveness A smooth browsing experience on any device Brand personality Design and content that reflect the bakery’s unique style and story Simple navigation Makes it easy for visitors to explore the site without hassle Calls to action Clear prompts that guide customers toward ordering, booking or contacting "One of the things that helped me grow the most was creating my own website, where I can show everyone how I can help them." - Elena Blanco, child educator specializing in learning difficulties 15 best bakery website examples We’ve compiled a list of the best bakery websites built on Wix for your inspiration. Each of these bakeries artfully combines design elements, functional features and content variety to create a compelling website. While exploring these bakery website examples, you can gain insights into the types of elements you want to incorporate when building your bakery's site in the future. A Spoon Fulla Sugar  Eclair Bakery  Little Pearl Breads  Amoroso's Bakery Lima Cakes  Get Whisked  Southworth Sourdough Forma bakery Yori’s Bakery Vander Ploeg Bakery Shaz Confections Zserbó Bakery Blonde Bakery  The Beach Cottage Bakery  Sweetcie Pie 01. A Spoon Fulla Sugar    A Spoon Fulla Sugar  has a bakery website that perfectly reflects the essence of this artisan cake shop. Using a visually captivating design, the site’s pink and green color scheme strikes a balance between sophistication and modern vibes, utilizing light pink for a touch of elegance and cool mint green to add a sense of freshness and depth. Be inspired by other colorful website examples, including these : Purple websites Green websites Blue websites Pink websites We love how their website menu is meticulously organized and structured, ensuring that visitors can easily navigate through the bakery’s various offerings. Because the bakery website features a diverse range of content—from wedding cake details and custom goods, to scheduling a dessert bar—the site’s navigation highlights the most important items for customers, facilitating an easy user journey with clear hierarchy and concise copy.   Like what you see? Build your own bakery website using this same template. Template name:   Cake shop website template 02. Eclair Bakery  Eclair Bakery  is a New York City-based artisan bakery, offering a full menu of Parisian inspired creations by Chef Stéphane. Whether visitors are seeking catering for a big event, or want to enjoy an individual meal, Eclair’s bakery website allows them to view an extensive online ordering menu for pick-up or delivery. The website's engaging video backgrounds and high-quality images bring Eclair's sweet and savory pastries to life, stirring bakery enthusiasts' taste buds even before placing an order. Like what you see? Build your own bakery website using this same template. Template name:   Chocolate shop website template 03. Little Pearl Breads  For the owner of Little Pearl Breads , Macey Merlak, baking healthy bread is a lifelong passion that she wants to share with her customers. This passion is shown throughout her bakery website, where an inviting and cohesive design entices visitors to explore her organic products before making a purchase. Adding a blog is an excellent way for Macey to showcase her expertise even further, by sharing a repertoire of her favorite recipes. This not only emphasizes her dedication to baking but also enhances the website's SEO by utilizing relevant keywords and trending topics. Like what you see? Build your own bakery website using this same template. Template name:   Cake shop website template 04. Amoroso's Bakery Amoroso's Bakery  welcomes you with a heartwarming story rooted in from-scratch baking. The site’s design uses family photos and simple navigation to build trust and make the browsing experience feel like you’re visiting a beloved neighborhood spot. What sets this bakery website apart is its built-in eCommerce feature, with an easy-to-use shop offering nationwide shipping. From classic cakes to special wedding designs, you can order online for any occasion. The dedicated wedding cake section and inviting product galleries make it simple for customers to buy or plan a celebration, showing just how approachable and functional a bakery website can be. Like what you see? Build your own bakery website using this same template. Template name:   Bakehouse (rustic) website template 05. Lima Cakes  Lima Cakes  elevates baking and bakery websites into a true art form. The homepage is adorned with a black and white color scheme and trendy gradient background, giving their stunning cakes the spotlight.  An image of the bakery’s gorgeous cakes is followed by a captivating video of one of the cakes in the process of being made. Both pieces of media content are high quality, offering a tempting glimpse into the artistry behind each creation. As we scroll further, we meet the founder of Lima Cakes, Sona, who introduces herself in a warm and informative manner. She shares her unique, artistic approach to cake making, highlighting her passion and skill. Sona also proudly displays the numerous wedding cake awards she has won and the publications she has been featured in, instantly establishing her credibility and reputation for new visitors. Like what you see? Build your own bakery website using this same template. Template name:   Pie shop (cozy) website template 06. Get Whisked  Get Whisked  greets visitors with an engaging splash page, which acts as an introduction to their business before visitors click through to the bakery website. The splash page presents an enticing image of pastries in the making, accompanied by their custom logo, business name, and the slogan "Love at First Bite." The same captivating choice of imagery is used throughout Get Whisked's website, using a mix of quality GIFs, photographs, videos and vector art to represent their passion and products.  Once customers arrive at the homepage, they’re greeted with the story of how Get Whisked started, along with images of the young baker at work. Scrolling further, a section titled "The Process" explains how each baked good is lovingly crafted using natural ingredients. Following this, a compelling call-to-action invites visitors to visit the shop, where they can order a range of Get Whisked products, from homemade pies to cakes and cookies. Like what you see? Build your own bakery website using this same template. Template name:   Cooking school website template 07. Southworth Sourdough Southworth Sourdough  is a fantastic model for turning a passion into an educational hub. This website design is clean modern and focused entirely on teaching the art of sourdough. Instead of selling bread it sells knowledge through beautifully presented ebooks and online classes. The layout is simple and direct making it easy for aspiring bakers to find guides on everything from starting a sourdough culture to mastering artisan loaves. What makes this site so effective is its clear mission to empower home bakers. By offering a mix of free and paid resources like downloadable recipes and comprehensive guides it caters to all skill levels. This approach is a powerful way to build a brand centered on expertise and community. It proves that a bakery website can be much more than a menu, it can be a classroom. Like what you see? Build your own bakery website using this same template. Template name:   Tea shop website template 08. Forma bakery Forma Bakery  is a strong example of how thoughtful design choices can help a bakery website stand out in a crowded space. Each section of the website is carefully organized, guiding visitors to what matters most—irresistible product photos, a convenient menu and easy ways to connect on social media. The clean layout gives plenty of breathing room so images of pastries and breads take center stage, while an artistic, custom font gives the brand a unique and memorable personality. This font is both stylish and easy to read, setting the mood for a modern bakery that values creativity as much as quality. Navigation on Forma Bakery’s site is straightforward, using clear links and icons for pages like their menu, location and Instagram. The design balances eye-catching visuals with practical structure, making it simple for visitors to explore what the bakery offers or find out how to visit in person. By combining minimalism with bold accents and a standout font, Forma Bakery gives readers plenty of inspiration for bakery website examples that are both inviting and distinct. Like what you see? Build your own bakery website using this same template. Template name:   Cafe website template 09. Yori’s Bakery   Yori's Bakery  brings a friendly, hometown vibe to its website with a full-width welcome photo and a focus on from-scratch baking. The clean, classic layout with a simple navigation bar makes it easy for visitors to browse pastries, custom cakes and holiday treats, creating a site that feels both familiar and reliable. The site does a great job organizing its wide range of baked goods without overwhelming users. Clear categories, dedicated photo galleries and menu links make the journey straightforward and enjoyable. Sections for custom cake orders and holiday specialties help customers find what they need for any occasion, showing that thoughtful structure and inviting design go hand in hand. Like what you see? Build your own bakery website using this same template. Template name:   Coworking company website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 10. Vander Ploeg Bakery Vander Ploeg Bakery  also known as Pella Bakery is a wonderful example of how to build a website around a unique specialty. The site immediately introduces its Dutch heritage and famous "Dutch Letters" giving visitors a clear sense of its brand. By featuring images of its historic storefront and sweet treats, the design creates a feeling of tradition and quality. The warm "Welkom" message adds a personal touch that makes you feel like you are stepping into their shop. This bakery website design shows how to blend local charm with modern convenience. In addition to celebrating its from-scratch baking traditions, the site features a contact form with an integrated map helping customers find the bakery with ease. A clear call-to-action for the online store makes its products accessible to customers everywhere. This is a smart approach for any bakery with a signature item, providing a great model for turning a local favorite into a nationally recognized treat. Like what you see? Build your own bakery website using this same template. Template name:   Bakery website template 11. Shaz Confections Shaz Confections  makes the “best crepe in Hong Kong,” a reputation which they’re sure to display at the very top of their homepage. The rest of the website's delicate design mirrors the finesse of their cakes and pastries. Warm, neutral colors and a combination of modern sans serif and cursive fonts in a modern style are used to build style and maintain visual interest.  Recognizing Hong Kong's international character, Shaz Confections has prudently translated their website's content into Chinese and English, making it multilingual and accessible to a broader audience. Like what you see? Build your own bakery website using this same template. Template name:   Cookie shop website template 12. Zserbó Bakery Zserbó Bakery  serves up a slice of European charm with a website design that is both elegant and personal. The site does a fantastic job of telling a story, immediately introducing the history behind its signature Zserbó pastry. The warm welcome message and backstory of the owner create an immediate connection making the brand feel authentic and inviting. Its clean layout and beautiful imagery let the baked goods speak for themselves. This bakery website is packed with features that build a strong community around the brand. A mailing list subscription invites visitors to stay connected while a dedicated blog offers a deeper look into the bakery's world. Sprinkling in customer testimonials throughout the site provides social proof and builds trust with potential new customers. These elements show how you can use a website not just to sell products but to create a loyal following. Like what you see? Build your own bakery website using this same template. Template name:   Ecommerce chocolate Boutique (retro) website template 13. Blonde Bakery  Blonde Bakery 's site is seriously sweet, thanks to its vibrant pink theme that pulls you right in. With "cake is life" front and center, Blonde Bakery keeps things fresh and fun. Their homepage gallery is a smart way to let visitors feast their eyes on their latest and greatest creations. Plus, clear descriptions and fun illustrations make the whole site a treat to browse. Blonde Bakery really lays out what they offer, from custom cakes for any party to treats for big events and even deliveries to your besties. They keep their site buzzing with fresh content by linking up their Instagram, so you're always in the loop on their newest goodies and deals. Like what you see? Build your own bakery website using this same template. Template name:   Wedding bakery (whimsical) website template 14. The Beach Cottage Bakery  When visitors arrive at The Beach Cottage Bakery ’s website, they are met with a full-screen image of freshly baked bread that makes the product almost tangible. The inviting visual draws visitors in to learn more about the bakery’s homemade sourdough loaves. From here, visitors can easily find the bakery’s About Us page , FAQ page  or order form to complete their journey whether that’s making an order or joining a bread-making workshop. A smart feature of the website is its "breaducation" section. Here, you’ll find answers to questions like "What is Sourdough?" and "Benefits of Sourdough Fermentation." By offering this content, the bakery builds trust in its products and shows its expertise, making it a go-to local business for all things sourdough. Like what you see? Build your own bakery website using this same template. Template name:   Food photographer website template 15. Sweetcie Pie Sweetcie Pie  uses a clever, scarcity-driven model that makes its website feel both exclusive and inviting. The design is simple and image-forward, with a rotating banner of delicious-looking pies that immediately grabs your attention. It clearly communicates that its pies and sourdough are available only at specific times, creating a sense of anticipation and encouraging visitors to plan ahead. This is a smart way to manage production for a home-based bakery while making each bake feel like a special event. The site excels at building a dedicated customer base through smart features. It prominently features a newsletter signup so fans never miss an announcement about the next bake, a great tool for direct marketing. Additionally, its "Bread Share" program is an innovative subscription model that guarantees recurring business and fosters a sense of community among sourdough lovers. This is a powerful bakery website example of how to build a business around scheduled offerings and keep customers coming back for more. Like what you see? Build your own bakery website using this same template. Template name:   Toy store website template The benefits of a having bakery website for your business  These days, especially when you start a baking business  from scratch, having a website to display your own creations   is a must-have. With the emergence of innovative baking trends—ranging from intricate cakes to gluten-free specialties and customized goods—it's essential   to claim an online presence that captivates new audiences and showcases your unique offerings.  When you start a business  of your own in the baking industry, the many benefits of a website include the ability to... Increase your bakery’s visibility online Many customers search for local bakeries and delivery services online. A website allows you to harness the power of SEO , to become more discoverable in search results, making your delectable creations accessible to a broader audience and eventually increasing web traffic .  Engage more with new audiences  Part of your bakery business plan  is likely to find ways to grow and diversify your audience.  Combined with social media platforms for your bakery, a website provides a platform for sharing updates, promotions and events to keep customers engaged. A professional and visually appealing site that showcases your baked goods will also enhance your bakery’s brand image and credibility.  Enhanced customer service and loyalty Providing the convenience of online shopping and payment wins customers' favor, especially with the increasing popularity of delivery and pre-orders. Additionally, you can keep them informed about business changes and improvements, fostering a sense of loyalty. Better business management  A business website  gives you tools to centralize communication with customers, create marketing campaigns, increase sales and streamline tasks, allowing you to manage your business effectively from a single platform. You’ll also have access to reports and analytics that offer insights into your business’s growth.  Increased sales potential  Allowing online purchases for pre-orders and delivery can significantly boost sales and revenue. With secure payment processes and invoicing tools, using this type of website  to manage sales makes it easy for customers to pay, and simple to track your own income, too.  What should a good bakery website include? 5 tips for making the best bakery website The best bakery websites look great while providing visitors with details about your products and tools such as online purchasing. Before you set off to create a bakery website of your own, you’ll want to make sure to include the right parts of a website , content and features. Let’s make sure you have the right vision and tools to get there. As you plan a website for your bakery business, keep in mind the following critical steps and components. 01. Use the right website building software  Establishing a professional website begins with choosing a user-friendly bakery website builder that gives you flexible website design  and business management tools, too. Your website builder should include a content management system (CMS) that allows you to effortlessly add, remove, and update web content  without compromising design quality or functionality. There are many advantages to using website-building software. Most importantly for small business owners, it helps save time and money. When considering how long it takes to build a website  using code, drag-and-drop technology accelerates the design process. Creating a baking site on your own, rather than hiring a professional, will also substantially reduce how much it costs to make a website . This can be especially helpful for a small business budget with limited in-house resources.  Learn more about some of the best AI website builders . 02. Register a domain name A domain name refers to your website’s URL, or, the web address people will type in to arrive at your site. Your domain name should be short and on-brand in order to make it memorable for customers, while setting your site apart from the competition.  Not sure how to choose a domain name? Here are a couple rules of thumb:   First, choose a domain that includes your name or business name or a relevant keyword, such as “bread” or “best bakery.” Next, include a top-level domain (TLD) that’s both professional and easy to remember. For example, .com  is a standard TLD for professional websites, but a newer TLD that’s industry or location specific may suit your bakery website. For example, .bakery, .cafe, or .food, or using a localized TLD for your country such as .us, .uk or .fr.  Pro tip: If your baking business doesn’t have a name yet, try a tool like a business name generator or use a bakery name generator  to gather ideas and inspiration before making this decision.  03. Find a bakery website template A professionally designed template is how some of the best bakery websites are made. Find a bakery template  that already includes some of the foundations you need to start. This will streamline the design process while allowing for customization so that it perfectly reflects your bakery’s own branding.  When searching for the best template for your business, be sure to look out for a solid website user interface  and website features  you need to be successful—such as image galleries, a blog, contact forms and online ordering with payment options.  04. Add the right webpages  Most websites (unless it's a one-page site) include the bulk of their website content dispersed throughout separate web pages. Each web page  has its own specific purpose and features, and is generally composed of a title, body text, imagery, video and links. Absolute must-have on your baking website include: A homepage, contact page, an About us page and a product pages with a descriptive menu or your baked goods. If relevant, you should include pages for an online store or delivery form for customers who want to place purchases conveniently online.  05. Use high quality images From your bakery logo  to supportive   photos, illustration and videos—imagery is one of the most powerful elements to tell your story. Whether you’re building visitors’ appetites with photos of your products or uploading video recipe content—make sure your images and video are always optimized and formatted for the web. This way, they won’t slow down your site and will appear of the highest quality to really make an impact on visitors.   As you build your bakery website, it's good practice to include alt text in your images. This short and descriptive text is important for web accessibility , on top of helping your site’s SEO performance.  Learn more: AI website examples Bakery website design: important questions to ask before getting started When designing a website for a bakery, your planning and design questions should focus on its aesthetics, functionality and user experience. Design How can the website best showcase high-quality images of my baked goods? Does its design convey my bakery’s theme (e.g., rustic, modern, artisanal)? Are there templates specifically for food-related businesses or bakeries? Logo and branding Does my incorporate my bakery’s branding elements, such as logos, color schemes and fonts? How will my bakery design highlight my unique selling points (e.g., handmade, organic, gluten-free)? Menu and product display How should my site display my bakery’s menu or product catalog? Should I include detailed descriptions of items, like ingredients or allergen information? Are there options for categorizing products (e.g., cakes, pastries, bread)? At its core, your bakery website's design should tell the story of your bakery. It should reflect the why behind how you got started, it should be representative of your branding and vibe. Get that right and the rest should follow. Discover inspiring winery websites and see how to create your own. Best bakery websites FAQ What's the best website builder for bakeries? The best platform for making a bakery website is one that is user friendly and includes robust features to support functionality, scalability, high performance and security. Since you’ll likely sell baked goods on your site, it’s a good idea to choose a platform like Wix’s eCommerce  solutions, which provides tools for managing online sales, shipping and accepting secure payments.  As a beginner with website design, be sure to find a website platform that supports professional templates. These are easy to set up and customizable, while saving time in the process. Of course, you’ll also want to consider your small business budget and find a platform that is affordable or offers a free trial before using premium features. What should a bakery website look like? A bakery website should include an attractive design that represents your brand. This means including relevant web pages, on top of branded website elements such as your logo, bakery colors and fonts. On top of that, having functional elements such as contact forms, ordering forms, and an online store will benefit visitors and give them a good customer experience.  These days, it's especially important that your website looks just as good on mobile devices as it does on desktop. Before you publish your site, it’s a great idea to run through a website launch checklist  to ensure it looks great and functions well. What is the most profitable bakery item? The most profitable bakery items are often those with high demand and low production costs, such as cupcakes, cookies and artisanal bread. These items appeal to a broad audience, are easy to scale and can be sold in large quantities. Specialty items like wedding cakes or custom-decorated desserts may also be highly profitable due to their higher pricing and the added value of personalization. Adding trendy flavors or unique twists can further boost sales and set your bakery apart. Does a bakery need a website? Yes, a bakery needs a website to effectively reach and serve its customers. A website allows customers to discover your offerings, check your menu and even place orders online. It boosts your visibility, especially when people search for local bakeries, and builds trust with potential customers. Additionally, it enables you to showcase your brand, highlight specialties and stay connected through updates, events or promotions.

Get started by: Creating a website →  | Getting a domain → Never judge a book by its cover—but as far as we’re concerned, judging by the author’s website is just fine. Of course, we’re kidding, but deciding to create a website for your readership is an important professional step as an author, even in a world traditionally dominated by print. Whether you’ve already been published or you're in the middle of working on your masterpiece, this article will guide you in creating an author website of your own (if you're not sure if you need one, check out does my business need a website ). We’ll briefly go over what purpose author websites serve and what should be included in one. Hint: You'll need a professional bio , and some testimonials and an RSS feed of your most recent posts can't hurt either. Plus, we’ll show you 10 examples of author websites to inspire your own website design. Read also: How to make a business website TL;DR: best author websites Explore author website examples that showcase how writers can effectively present their work and connect with readers. You’ll find inspiration from sites that balance storytelling, professional branding and easy navigation. These examples reveal how a well-designed author website can boost your visibility and build a loyal audience. We also outline the top features that make an author website stand out, offering practical tips to help you create a site that reflects your unique voice while making it simple for readers and publishers to explore your work. What makes a great author website? Key feature Why it matters Clear author bio Builds a personal connection with readers Showcase of books Highlights your published work and encourages sales Easy navigation Helps visitors find info like events, blog and contact Engaging blog or news Keeps your audience updated and coming back Newsletter signup Grows your reader community and keeps them engaged Professional design Reflects your brand and professionalism Social media links Connects readers to your wider online presence 10 examples of author websites Before you design your own site, explore this collection of the best websites for authors created by Wix users. These best website examples showcase strong branding, engaging layouts and all the key features that make a site stand out. Romi Neustadt BB Writer Shannon Redmon Taylor Tyng John Clarkson Trevor Cosson Alan Allinger Evan Nicholls Crawford Content Vi Khi Nao 01. Romi Neustadt: Author website with clear branding Romi Neustadt is an entrepreneur who shares her professional wisdom with the world. Her latest book You Can Have It All is an encouraging piece, guiding readers to live an authentic and fulfilled life. Romi’s author website certainly has it all. It communicates her mission as an author immediately, using impeccable personal branding and key elements that lead her to show off her mission and accomplishments. Take a look, for instance, at the strong first impression she creates. A customized slideshow on the homepage features two powerful images. Romi’s headshot is confident and warm, embodying the vision of an author you’d like advice from. This is followed by a quality image of her latest book, which is accompanied by a short description and a strategic call-to-action button that states “Order Now”—making it easy for visitors to purchase a copy. 02. BB Writer: Minimalist author website with a personal touch BB is a fiction and non-fiction writer from Boston with a sincere message and a visually pleasing website. The minimalist design and color scheme gives her website a clean feel, while the addition of images and an inspiring quote about writing enlivens the site and strengthens the writing theme. Scrolling down BB’s author website , you’ll come upon a short “About Me” section, which allows visitors more insight into BB’s background as a writer and provides a space for her to write about what she’s currently working on. You’ll also see that she’s added a customized logo to the site. Creating your own logo is a good idea as a writer, since it strengthens your personal brand. Be inspired: Book cover ideas 03. Shannon Redmon: Book website for suspense lovers Authors who want to showcase a specific book should turn to Shannon Redmon 's website as an example. Shannon strategically highlights her latest novel on the first fold of her site, pairing a high-quality image of her book cover with a photo of herself, helping visitors put a face to the name. Meanwhile, her other books remain easy to find. Upon scroll, visitors can explore her other book titles. They can even find a library of video previews promoting her latest work. You can also find recordings of online discussions she's had with other novelists, dubbed the Suspense Squad. Learn more: How to make a book cover 04. Taylor Tyng: Creative author website with a playful design Anything from typical, Taylor Tyng ’s website makes for a fun, engaging browsing experience. Visitors are greeted by an animated image of the author seemingly floating in the clouds. From the get-go, readers can see that Taylor specializes in "fantastical fiction." Taylor uses fun graphics, playful typography and animation to give readers a sense of his personality. Another clever element is Taylor’s incorporation of a lightbox —the pop-up window grabs users’ attention and encourages them to sign up to the mailing list. 05. John Clarkson: Thrilling author website with bold design The thrilling nature of John Clarkson ’s novels is made palpable by his website’s visual theme. Its cohesive design theme includes a bold color scheme and the cover art taken from his book covers. As users scroll down the homepage, parallax scrolling gives the site a sense of depth and sophistication. John’s homepage’s content is impressive while a clear navigation menu links users to even more information. Here, we have a spotlight on his latest book, reviews from critics and readers, a short bio and strategic calls-to-action placed through the page. Clearly visible links to his Good Reads and Amazon accounts encourages site visitors to purchase his work. 06. Trevor Cosson: Sleek website for a writer Trevor Cosson ’s site design is minimalistic, using lots of negative space to bring the user’s attention to the text featured throughout. As viewers navigate the site, they’ll be brought to different samples of his work, including his blog and examples of both creative writing and copy. With such a strong focus on text, you should choose a font that reflects your personality and is consistent with the rest of your website’s visual style. In this case, Trevor’s use of a simple serif font enhances the site’s classic feel. Trevor’s website header also includes links to his various social media accounts. This is a strategic way to build your following as an author, helping increase your visibility and consistently engage with your readership. 07. Alan Allinger: Dynamic author site with video flair Alan Allinger uses one of Wix’s templates to create a customized author website. The video box featured in this template perfectly embodies the goals of this crafty design element, which allows you to add overlays to your own video and frame it with customized shapes. In this case, a moving image of clouds inside of a quotation mark alludes to both the inspirational and practical aspects of writing. Overall, the dynamic template showcases Alan’s work and experience quite well. Plus, the addition of a blog gives him the opportunity to share even more great content with his online community. 08. Evan Nicholls: Artistic poet website with collage elements Evan Nicholls is a poet whose work has been featured in various literary magazines and publications throughout the years. Evan uses his website to show off the full breadth of his work, including Holy Smokes , a chapbook of poems and collages that he authored. His website makes a powerful statement. It gives the most real estate to intriguing collage-like graphics that, when clicked, reveal handpicked samples of his work. Evan incorporates subtle branding elements throughout his website. The repeated use of colorful triangles and scrapbook-like graphics draw visitors in and reflect Evan's passion in poetry and collage art. 09. Crawford Content: Clean one-page website for authors Here’s another example of a Wix website template that’s just perfect for showcasing your work as an author. In this case, the Crawford sisters work as a team, customizing this elegant design by including their own logo, images and text. Their sophisticated style is further emphasized by the use of light colors and traditional fonts. Their one-page website makes it easy to scroll through their site, and is a web design trend that's sure to impress. Vi Khi Nao: Colorful and unique author website Author and poet Vi Khi Nao 's website is anything but conventional. Featuring loud, colorful images of fruit in the background, Vi's website is impossible to ignore and hard to tear your eyes away from. Visitors may find themselves clicking through the site, just to see what's behind these curious images. It doesn't take long to realize that Vi's artistic choices are a reflection of her mission as a writer: to work across multiple genres, languages and art forms to tackle meaningful, sometimes uncomfortable, topics. How to build an author website Building an author website is a smart way to connect with readers, promote your work and grow your audience. Follow these steps to get started: Establish goals for your author website: Before exploring how to create a website , take a moment to decide what you want your website to accomplish. Are you looking to sell books, share updates, grow your mailing list or attract speaking engagements? Clear goals will help you shape your site to meet your needs. Choose a website builder: Opt for a platform that’s easy to use and offers creative tools to help you share your story. With the ability to create a website with AI  and a drag and drop website builder , you can design your site effortlessly while keeping full control over customization. Wix is a great option for authors with its user-friendly templates and features. Pick a template: Select a website template that matches your writing style and personal brand. Clean and professional layouts work well to highlight your books and create a welcoming space for readers. Register a domain name: Secure a custom domain name that reflects who you are as an author. A name like yournameauthor.com keeps it professional and easy to remember. If you need ideas, domain name generators can help you find something unique and on-brand in seconds. Set up your website pages: Your author website should include a homepage to welcome readers, an About page to share your story, a Books page to showcase your work with descriptions and purchase links, a Blog page for updates or writing insights and a Contact page for easy communication. Showcase your books: Upload quality images of your book covers and organize them thoughtfully. Provide descriptions, purchase links and excerpts to give visitors a deeper understanding of your work. Make your site mobile-friendly: Ensure your site works smoothly and looks good on mobile devices. A polished mobile experience creates a strong impression for readers browsing on phones or tablets. Review and publish: Check every page for typos, broken links or areas that need refining. Once your site is ready, hit publish and share it with your audience. Maintain your author website: Keep your website up to date by adding new releases, sharing blog posts or announcing events. Regular updates show that you are active and engaged, giving visitors a reason to return. What's the purpose of author websites? As hard as it is for bibliophiles to admit, every author needs an online presence. An author website gives visitors easy access to information about you and your work, including published books and accomplishments. This boosts your visibility and strengthens your professional reputation. Author websites also help generate interest in your work and build a loyal reader base. While word of mouth is always valuable, an online presence puts you on the map and makes it easier to promote upcoming books or events. Finally, an author website can streamline book sales. Adding an online store  lets you sell books directly to readers, or you can link to platforms like Amazon or Kindle. By combining strong online marketing with steady website traffic , you might even reach the bestseller list. Learn more: AI website examples What should an author website include? Your website should reflect your unique style, so its design and content will vary depending on your preferences. Start by selecting a web hosting platform  and a template  with the features you need. You can always customize the template to match the tone of your work. Once your site is set up, make sure to include these key elements: A professional domain name:  Pick a domain name that's professional and easy to remember. Keep it short and on-brand by including your name and possibly “books” or “author.” Pro tip: Use your author name instead of a book title, so your domain remains relevant as you create new work. This also helps establish your brand identity as an author. An About page:  Your About page is where you can introduce yourself, share your achievements and discuss your inspiration as a writer. Include a headshot, notable awards and a professional bio . Keep it concise—many visitors will form their first impression of you here. Your books:  Create a section dedicated to your books. Include high-quality images of the covers, brief descriptions and even excerpts to entice readers. Consider setting up an online store to sell your books directly from your site. Add clear call-to-action buttons like “Buy Now” for a smooth shopping experience. If you’re working on a new book, include it too. A preview or title can generate excitement for its release. Positive reviews:  Showcase positive feedback from readers, publications or other writers. Adding reviews and testimonials helps potential readers get a sense of your book’s appeal and increases the likelihood of them picking it up. Add a contact form:  Keep fans updated on your career, book releases or events by capturing their contact information. Add a simple contact form  to your website and use email marketing  to engage with your audience. Read also: How to start a business , Company website design , Wix business website Best author websites FAQ What design elements are important for an author website? Professional layout : Clean, intuitive navigation. Brand consistency : Fonts, colors, and imagery that match your genre or personal style. Mobile-friendly design : Ensures usability on all devices. Fast loading times : To prevent visitors from leaving if the user experience on your site doesn't match their expectations. High-quality images : Clear, attractive visuals for book covers and headshots. Readable typography : Avoid overly decorative fonts for body text. Do I need a blog on my author website? Pros : Blogging can help with SEO, keep your site active and engage readers to engage with you better. Cons : It requires consistent effort and content creation which can take time and resources. How much will it cost to create an author website? Domain name : $10–$20/year. (Free with a Wix premium plan). Hosting : $5–$25/month (Free with all Wix sites). Platform costs : With Wix you can create a free site, or take a paid plan starting at $17 a month. Optional designer fees : $500–$5,000 for professional services. (Not needed if using a website builder). Learn more: Best domain name generators How do I maintain my author website? Regular updates : Keep your content fresh with news, events or new releases. Monitor your analytics : Use tools like Google Analytics to track visitor behavior. Test your site functionality : Check that links, forms and purchase buttons work as intended. What are the benefits of having an author website? The main benefits of a website are that it makes it simple for readers to find you and connect. It showcases your work—books, articles or creative projects—and gives you a space to share your story and updates. It’s also a powerful marketing tool, helping you build an email list, promote new projects and share events like book signings or launches. Beyond that, it strengthens your professional image and helps you create a deeper, more meaningful connection with your audience.

Ready to let your work shine? Build your portfolio →   A great marketing portfolio is one of the most effective tools for advancing your career, and creating one is easier than you think. Forget about attaching files to emails or sending clunky PDFs. Building a portfolio website gives you a professional way to present your work and skills all in one place. Portfolios aren't just for designers or artists. For marketers, they offer a powerful way to show how you think and what you can achieve. This guide will walk you through what to include in your marketing portfolio and provide inspiring examples to help you create a site that gets you noticed. Learn more: How to make a portfolio Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to create a marketing portfolio A marketing portfolio is a collection of work samples that showcase a marketer's skills, experience and accomplishments. It can be used to apply for new jobs, attract new clients or simply demonstrate one's expertise in the field. Include a short bio, resume, contact info and a few strong work samples with explanations, data and testimonials. Even if you’re just starting, mock projects, volunteer work or freelance gigs can help you build a solid foundation. Use a portfolio builder like Wix to create a clean, professional site fast. You’ll get customizable templates, mobile-friendly layouts and AI tools to help organize your work. What should a marketing portfolio look like? Portfolio basics How to do it Pro tip Short bio Write 2–3 sentences about your background, interests and what drives your work Add a mission statement that reflects your values and focus Resume Include a clear, updated resume with key roles, skills and achievements Highlight results using numbers and outcomes Contact info Add a contact page, email address, social links and a simple contact form Make it easy to find—also include it on your About page and footer Work samples Pick 3–5 of your best projects with strong visuals and real results Prioritize work with measurable impact or creative solutions Process explanations For each project, explain the goals, your role, the strategy and the results Use bullet points or short paragraphs to keep it scannable Testimonials Ask past clients or team members for 1–2 sentence quotes about working with you Place next to relevant work to build trust Awards and recognition List any industry awards, press mentions or certifications Use logos or badges to make it visual Printable version Create a simplified PDF with a cover page, resume and top work samples Keep it short and brand it with your logo or personal style Learn more: Best portfolio website builders Marketing portfolio examples Portfolio examples Web portfolios   Sample portfolio websites How to create a marketing portfolio Here’s how to build a marketing portfolio—the type of website that presents your work in the best light and captures the attention of your audience: Choose an online platform Create a compelling homepage Design a strong About page Showcase your best samples Explain your work process Make yourself easy to contact Regularly update your marketing portfolio 01. Choose an online platform Pick an online platform that lets your marketing portfolio look sharp and professional without extra hassle. Choose one with customizable free website themes designed for marketers, so you can easily showcase projects, results and skills in a clear, organized layout. Make sure it loads fast and works smoothly on phones, tablets and desktops, so visitors get a great experience every time. A convenient way to get started with your online portfolio is to create a website for free using Wix. The entire process of learning how to build a website , from inception to publication, is completely free, and there’s a wide selection of portfolio templates that you can customize according to your needs. You've also got AI-powered portfolio tools, including an AI website builder and tools for auto-arranging your photos into projects. Test drive the AI website builder. Building a portfolio with Wix includes a domain name , secure web hosting and robust security infrastructure . 02. Create a compelling homepage As you build your portfolio website, remember your homepage sets the tone. It’s the first impression people get of your work, so it needs to communicate who you are and what you do in just a sentence or two. Think of it like a professional model portfolio —immediate impact, no fluff. Check out these web design portfolio examples to get a feel for how others introduce themselves clearly and confidently. Keep the layout clean. Avoid walls of text, jarring color combinations or too many visuals competing for attention. Your homepage isn’t where you show everything—it’s where you point people in the right direction. Make sure it links clearly to your portfolio page and work samples. You’ll also want to guide visitors with simple calls-to-action near the top of the page. A button like “Contact me” or “See my work” helps turn curiosity into connection. A good homepage doesn’t beg for attention—it channels it. Learn more: How to make a UGC portfolio How to make an interview portfolio How to make a communications portfolio How to make an engineering portfolio 03. Design a strong About page Don’t forget to include an About page as well. This is where you can place your professional bio , resume and links to your LinkedIn page and other relevant social media profiles. This page should summarize your professional experience and highlight your achievements in a way that sets you apart from others in the field. Ideally, it will explain how you got to where you are today and the purpose behind your work. You can also include a handful of customer testimonials to add credibility to your claims and for "proof points". 04. Showcase your best samples Here comes the meat of your marketing portfolio: your work samples. Begin by creating a separate page titled Portfolio or Work. This will be the canvas for presenting your most successful projects. Most likely, you’ll have several projects to choose from. Rather than attempt to showcase all of them, carefully select the ones that best represent what you’re capable of. Remember, quality is better than quantity here. First, site visitors won’t want to sift through dozens of samples in search of your best work. Second, an in-depth analysis of 5 projects is far more compelling than a minimal commentary on 50. If you’re stuck on which samples to include, consider the following: Prioritize examples with great results: As you scan past projects, start with the ones that delivered the strongest outcomes. Look for measurable data and impressive metrics, anything that shows impact. For example, “increased organic traffic by 60%” or “grew membership by 25%.” Include specific numbers wherever possible to highlight measurable results. Showcase your most innovative ideas: Perhaps you helped orchestrate a project launch, managed a successful rebrand or introduced a new marketing channel to a client. Providing such an example in your portfolio can emphasize your creativity, outside-the-box thinking and project management skills. Highlight an integrated marketing campaign: If you’ve successfully pulled off a complex digital marketing project—for instance, a campaign that integrated website content, social media content, email marketing and more—you should absolutely highlight that in your marketing portfolio. This will show that you are a strategic thinker and know how to target different audiences across a wide range of channels. Add case studies for each project To give each sample depth, create a short case study using the STAR format (Situation, Task, Action, Result). Explain the project’s goals, your specific role and responsibilities, the challenges you faced and the final results. Concrete numbers and insights help readers understand how you work and the value you add. Include the client or industry and the tools you used in each case study. Add visuals Strengthen each sample with visuals like images, videos, screenshots or infographics. These make your work more engaging and easier to understand—especially when displaying complex campaigns or creative assets. 05. Explain your work process Selecting your work samples might be the trickiest part of creating your marketing portfolio, but it’s not the final step. To do justice to your experience, you’ll need to explain the context behind each project. You can place these explanations side-by-side examples of your work, or share case studies and other insights on your website’s blog. As you explain your work process, be sure to include the following elements: The goals behind each project Your role and responsibilities The challenges you faced and how you overcame them An overview of the process from start to finish The final outputs and results 06. Make yourself easy to contact Finally, encourage visitors to reach out by placing your contact details in various places across the site. Anticipate where people might look for your contact details, and place the information there. This includes the website’s footer and the About page, as well as a dedicated Contact page. It’s also important to include a contact form on your site. This way, visitors won’t need to copy and paste your email address on a separate tab, but can instead send a message directly through your website.   Make sure to share your portfolio link widely and include it on resumes, professional profiles and email signatures. 07. Regularly update your marketing portfolio Your marketing portfolio should grow with your career. As you take on new projects and build your expertise, make it a habit to update your portfolio regularly. This keeps your work relevant and highlights your current skills. Every time you complete a project or hit a major milestone, add it to your portfolio. On the flip side, if older projects no longer reflect your abilities, remove or refresh them. Regular updates keep your portfolio relevant and ready to impress potential clients or employers whenever opportunity knocks. Updating your portfolio at least once or twice a year ensures it reflects your most recent accomplishments and skills. By consistently refining and improving your portfolio, you'll ensure it remains a true representation of who you are as a marketing professional and what you can achieve. Why you need a marketing portfolio As Hani Safe, product lead (Showcase) at Wix puts it: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." A marketing portfolio is a powerful tool for any marketer wanting to highlight skills and achievements. Paired with a strong resume , it can give your career a serious boost. A resume tells what you do, but a portfolio shows how you do it. That makes your experience more convincing to recruiters and clients. People are more interested when you back up your claims with real results. Whether your focus is SEO, advertising, social media or any other marketing area, your portfolio is where you prove your expertise. Putting your professional portfolio  online shows you mean business and builds trust in your skills. Beyond showcasing your work, a marketing portfolio inspires potential clients or employers. When they see clear, compelling examples, they can picture the impact you’ll bring to their projects. What to include in a marketing portfolio As you start to piece together your marketing portfolio, here’s a quick checklist of the elements you should include: Short bio Your bio is often the first real impression people get, so keep it sharp and personal. Write a short paragraph that explains what kind of marketing you do, who you do it for and why it matters to you. This is your chance to position yourself—not just as someone with experience but as someone with a clear point of view. If you specialize in branding for wellness startups or drive paid growth for eCommerce brands, say it. Add a mission statement if it fits your style. For example, “I help purpose-driven brands turn values into results through clear messaging and targeted campaigns.” A strong bio works like the intro on a professional model portfolio: it sets the tone and helps people understand who they’re dealing with. Resume Instead of linking to a static PDF, turn your resume into an interactive section of your site. Highlight roles that connect directly to your best work and explain the value you brought to each one. Include your job titles, the companies or clients you worked with and 1–2 outcome-based bullets for each. For instance, “Launched paid media campaigns for a boutique fashion brand, increasing clickthrough rates by 47%.” Mention tools you’re comfortable with (like Google Ads, Klaviyo or Webflow) and certifications that help validate your skills. A downloadable PDF is still a good backup—especially for recruiters—but let the live version do the talking first. Contact details Make it easy for people to reach you no matter where they are on your site. A contact page is a must—it should include your name, email, a short message form and links to relevant platforms like LinkedIn or Instagram. If your work is visual or campaign-focused, an Instagram feed can be just as compelling as a project gallery. You can also add a simple contact bar or sticky footer to every page with a “Let’s talk” button. Samples of your best work This section is where your portfolio earns its keep. Create a dedicated Work or Projects page with 3 to 5 strong samples. Each project should include visuals, a short intro and a breakdown of the challenge, strategy and results. For example, one marketer might show how they led a rebrand for a local gym chain, developing new messaging and a social media rollout that grew membership by 25% in two months. Another might highlight a lead-generation funnel that turned a cold email sequence into a 10% conversion rate. Use performance data wherever possible and keep each story focused. Visitors should be able to understand what you did and why it worked—fast. Testimonials Social proof is one of the strongest assets on a portfolio site. Include short, specific quotes from clients, collaborators or past managers. A testimonial like “They helped us pivot our digital strategy mid-campaign and still hit our KPIs” is far more powerful than generic praise. Place testimonials alongside the projects they relate to or give them their own section with names, roles and photos if you can. If you’ve done work for recognizable brands say so. It builds trust fast and adds weight to your story. Awards and recognition Awards, certifications and press mentions reinforce your authority without you having to say much. If you’ve earned a HubSpot certificate, completed Meta Blueprint or been featured in a marketing roundup, include those here. Visuals like badges or logos make this section easier to scan and remember. You can also add quick blurbs like, “Named Top Freelancer on Upwork in 2023” or “Featured in DesignRush’s top 10 portfolio websites.” Just like in a professional model portfolio, where brands or editorials add instant credibility, these elements do the same for marketers. Cover page and table of contents For interviews, proposals or client meetings, a downloadable version of your portfolio can still be useful. Create a clean cover page with your business name , role, website and optional logo . Then include a simple, clickable table of contents linking to each section or project. This works well for people who prefer PDFs or need something they can review offline. It also shows that you’ve thought about how your work gets presented—not just online but across different formats. In short, it says you’re organized, professional and ready to pitch. Marketing portfolio examples Once you've selected the elements to include in your marketing portfolio, take a look at these examples to jumpstart your inspiration: 01. Steve Wolf Designs This graphic design and branding studio  builds meaningful brands through design. To generate immediate interest in their work, they place images of their projects front and center on the homepage. Using their online marketing portfolio, they’re able to increase the visibility of their brand and capture the attention of their clients. Looking to start a marketing business ? Our guide has you covered. 02. Taylor Engle Anderson This portfolio site  from Taylor Engle Anderson showcases her work as a writer, editor and marketing and PR specialist. The homepage introduces her professional identity and invites visitors to explore her storytelling, while the site is organized into sections like “Work,” client testimonials, PR offerings, a blog with insights on writing and marketing and opportunities to collaborate or shop. Visitors can view her services, read her blog posts and learn more about her approach to brand storytelling and public relations. Creating a marketing portfolio without experience If you don't have any experience in marketing, you can still build a marketing portfolio. Here are a few tips: Start with personal projects. If you don't have any experience working with clients, you can start by creating marketing materials for yourself or your friends and family. This could include designing a website, creating social media content or writing blog posts. Looking for inspiration? Think about exploring these gestalt principles to get started. Create mock projects : Mock projects are hypothetical campaigns or strategies designed to showcase your skills and creativity. For example, create a branding campaign for a known company or a content strategy for a fictional business. Label them as mock projects to stay transparent while highlighting your abilities. Volunteer your services. Many nonprofits and small businesses are looking for volunteers to help with their marketing efforts, which helps you gain experience and build your portfolio. Take on freelance projects. Once you have some experience, you can start to take on freelance marketing projects. This gives you the opportunity to work with different clients and build a more diverse portfolio. Contribute to open-source projects. There are many open-source marketing projects that you can contribute to. This is a great way to gain experience working on real-world projects and to collaborate with other marketers. Participate in marketing competitions. There are many marketing competitions that you can participate in, helping you test your skills and get feedback from other marketers. Learn how to make a PR portfolio   that wins over clients. Marketing portfolio best practices Here are some best practices for creating a marketing portfolio: Tailor your portfolio to your target audience: What skills and experience are they looking for? What types of work samples would they find most impressive? Choose high-quality work samples: Your portfolio should only include your best work. Take the time to edit and polish your work samples before you add them to your portfolio. Tell a story with your portfolio: Each work sample should tell the story of a successful marketing campaign or project. Be sure to explain the goals of the project, the strategies you used and the results you achieved. Use visuals: Use visuals to make your portfolio more engaging and easy to skim. Add images, videos, infographics and intentional color combinations to bring your work to life and show your creative range. Tip: Include images in WebP file format for better website performance. Make it easy to navigate: Your portfolio should be easy to navigate and use. Visitors should be able to quickly and easily find the information they are looking for. Keep it up-to-date: Be sure to update your portfolio regularly with new work samples and accomplishments. Make it mobile-friendly: Design your portfolio with mobile users in mind. With so many people browsing on their smartphones, a responsive, mobile-friendly layout is essential for accessibility and a smooth user experience. Types of marketing portfolios Building your marketing portfolio is all about finding the best way to share what you bring to the table. The format you choose can make a big impact. This chart breaks down different types of marketing portfolios, what they include and who they're great for. Use it to craft a portfolio that truly reflects your skills and gets you noticed: Portfolio type What it includes Perfect for Personal marketing Brings personal achievements to life with case studies, testimonials, certifications or individual projects Freelancers and independent marketers Agency Showcases a range of client campaigns featuring results, client feedback and industry highlights Marketing or creative agencies Creative Features standout visuals and written work like ad designs, videos and social media content Graphic designers, content creators or ad specialists Social media Spotlights posts, campaigns, performance insights and audience engagement across platforms Social media managers or strategists Content marketing Highlights articles, blogs, SEO performance and project calendars for a content-rich portfolio Writers, bloggers and content strategists Product marketing Includes product details, launch strategies and connections with target audiences Product marketers Event marketing Shares event imagery, participant numbers, collaborations and media coverage Event marketers Performance-driven Breaks down numbers with metrics, growth statistics and ROI from analytics, paid ads or SEO efforts Marketers who focus on analytics or performance strategy How to create a marketing portfolio FAQ Is a marketing portfolio really necessary? In most cases, a marketing portfolio is crucial. It showcases your skills, accomplishments and creativity to potential employers or clients. A well-designed and planned portfolio demonstrates practical application of marketing strategies , campaigns and results, giving credibility to your capabilities. It's a powerful tool for highlighting your unique marketing approach and making a memorable impression in a competitive job landscape. How to create a content marketing portfolio? To create a compelling content marketing portfolio, build up a diverse range of writing projects to fully showcase your writing, strategy and results. Include case studies with measurable outcomes, highlight your ability to engage audiences and emphasize your understanding of various platforms such as social media. Use clear visuals, concise descriptions and provide context for each project. Check your portfolio reflects your storytelling ability and capacity to drive meaningful marketing results through strategic content creation. How to make a digital marketing portfolio? Build a standout digital marketing portfolio by featuring diverse campaigns and results that you've had a had in. Showcase your expertise in SEO, social media, email and analytics. Include case studies with measurable metrics and highlight skills in campaign planning, execution and optimization. Use a visually appealing format, incorporate visuals and data and demonstrate a deep understanding of digital platforms for marketing. Provide clear project descriptions and outcomes to illustrate your impact in the dynamic digital marketing landscape. How to make a marketing portfolio for beginners? Start with a portfolio builder, like Wix . Select the right portfolio template and get creating. Portfolio builders take care of all of your hosting and domain needs, as well as site security and reliability. How many pages should a marketing portfolio have? There's no one-size-fits-all answer to how many pages a marketing portfolio should have. The optimal length depends on several factors: Experience level: if you're an entry-level marketer, 1-3 concise pages of your best work should be enough. If you're at a mid-management level, consider 3-5 pages to demonstrate your experience. For a director or senior executive, 5-7 pages should be able to represent the impact you can make. Position type : if you're a specialist with a focus marketing niche, you'll want a few pages to really show off your skills. As a general market, you'll generally need a page per marketing discipline you have experience in. For example, one page to demonstrating your social media experience, another to show your SEO work. Prioritize focusing on the quality and impact of your work rather than sheer number of pages in your marketing portfolio. Each page should tell a compelling story and showcase your value contribution to past projects or campaigns regardless of how may you include. How much does it cost to create a marketing portfolio? You can create a portfolio for free, with a portfolio builder like Wix. Or opt for a paid plan, starting from $17 a month including domain name registration. If you choose to build a portfolio with a web developer or designer it can cost from several hundred dollars to several thousands not including hosting and domain name registration.

Looking for the best way to build your website? Get started with Wix  → Website builders for teachers make it easy to create a professional website for sharing resources, communicating with students and supporting online or in-person learning. W ith a website builder , you don’t need to be a designer or developer to create an amazing and effective website for your students. Whether you need to create a web resource for a physical school or a hub for fully online learning programs, a website builder can help you turn your ideas into reality—and looking at teacher website examples can help spark your own. Still, the platform you choose can have a significant impact on how long the project takes and how well the site suits your needs. To point you in the right direction, here are the best website builders for teachers and education sites. Learn more: How to open a website When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for teachers In this guide, we break down the top website builders for educators, with insights into how each one supports different teaching goals, from sharing resources to offering virtual lessons or selling course materials. You’ll find the tools and features that matter most for building a site that works for you and your learners, plus tips to help you get started with confidence. What we looked for Why it matters User-friendly design tools Saves time and simplifies site building for non-technical users Features for education and tutoring Supports course delivery, scheduling, digital downloads and more Customization and branding options Lets you personalize your site to match your teaching style and audience Content and blogging capabilities Helps you publish resources, updates or thought leadership to engage your audience Scalability and integrations Supports future growth with tools like email marketing, SEO and app add-ons Learn more: What is a website builder? 8 best website builders for teachers and educators Wix Morweb Dorik Duda Ning Edublogs Zoho uKit 01. Wix Wix  is a comprehensive website design  solution for all industries, including education. Teachers can choose from and customize a variety of beautiful, pre-designed education website templates  that work for schools, universities, online education and individual courses.  If you want an even faster solution, check out Wix’s chat-based AI website creator . It will turn your ideas into a professional-looking website in just a few moments. Key features:  Intuitive AI creator that can generate websites, copy and images Search engine optimization (SEO)  and marketing tools Marketplace  of expert services and templates Custom code and widget creation Fully managed website security Scalable and reliable hosting Online scheduling software E-commerce functionality Free blogging platform Domain registration Pricing: Free plans available.  Paid plans  start at $17 per month. Best for: Teachers who want a professional, secure and scalable website. Learn more about why using a website builder just makes sense. 02. Morweb Morweb is a website-building platform geared toward educational and non-profit institutions. It’s a user-friendly option that takes a modular approach so educators can easily pick and choose the functions they need. Key features:  Directory and map modules Resource management Fundraising pages Membership pages Event calendars Video courses Form builder Pricing: Starts at $149 per month. Best for: Educators with a physical location who want support for online classes. 03. Dorik Dorik provides an intuitive drag-and-drop, no-code website builder with support for AI features that make website building quick and easy for educators. It includes tools to engage with existing and prospective students, such as contact forms, subscription boxes and payment buttons. Key features:  AI website builder with image and text generation Multiple integrations, including with Airtable Ability to create membership sites Built-in marketing and SEO tools Multi-language capability Collaboration tools Blogging platform Pricing: Starts at $20.75 per month. Best for: Teachers with multi-language and membership site needs. 04. Duda Duda is a professional website builder mainly used by agencies and software companies, but it has features that make it appropriate for educator websites. Teachers can use the visual builder to start from scratch or choose from one of Duda’s educational templates.  Key features:  AI assistant for creating websites, text and images Templates and pre-designed website layout  elements SEO best practices built in E-commerce functionality Collaboration tools Pricing: Starts at $19 per month. Best for: Collaborative website building. 05.  Ning Ning is an online community platform that includes no-code website building tools that are perfect for teachers and educators. The platform offers seamless social integrations to make sure you can stay connected with your community on all their favorite platforms. Key features:  Marketing tools, including Mailchimp integration and social log-ins Forums, discussion pages and polls Ability to create member groups E-commerce functionality Blogging platform Event calendars  Pricing: Starts at $12.50 per month. Best for: Building virtual learning and networking communities. 06. Edublogs Edublogs is a blogging tool made specifically for teachers and educational institutions. It’s built on WordPress and has a longstanding reputation for providing cost-effective online tools for teachers, including its free plan. Key features:  Ability to embed videos into content Class management tools Private teacher feedback Free blogging platform for teachers User-friendly invite links Pricing: Free with limited features. Paid plans start at $39.95 per year. Best for: Classroom blogs and student management tools. 08. Zoho  Zoho is a popular customer relationship management (CRM) platform that offers additional tools, including its drag-and-drop website builder, Zoho Sites. You can customize Zoho Sites by adding integrations or editing HTML and CSS code, making it a great option for educators with some website coding knowledge who don’t want to build from scratch. Key features:  Multimedia support for images, videos, audio and animations Responsive website layout templates Visual drag-and-drop editor Ability to add collaborators Blogging platform Member portal Pricing: Starts at $5 per month. Best for: Educators who want flexible integrations and coding access. 09. uKit uKit is a straightforward business website builder with a streamlined user-friendly interface that’s feature-rich but not overloaded with extra bells and whistles. The smart wizard makes it easy to get started. After you input your details, it will create a basic website that you can customize further. Key features:  Drag-and-drop functionality Built-in promotion and SEO wizard Built-in mobile responsiveness Customizable typography Ecommerce functionality Pricing: Starts at $6.30 per month. Best for: Teachers who want a simple but professional website. Editor's note: All prices are updated as of December 25th, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to choose a website builder for teachers Each educator and classroom have a unique set of needs when it comes to online teaching. That said, here are the top factors for teachers to consider when choosing a platform to help build their business website . Learning curve and ease of use: Ultimately, the best option is one that you will actually use. Look for a platform that matches your level of experience with building websites. Customization options: The ability to customize the functionality of your website or integrate with any online learning tools you already use is a must. Marketing tools: For online educators, a website builder that offers a CRM  or integrates with the one you already use is essential for successful email marketing . Looking for platforms with a form builder  can also help you bring more leads into your funnel. Mobile responsiveness: With the majority of website visits coming from mobile devices, choosing a provider that offers mobile-responsive websites allows you to support your students on all their devices. Scalability: Look for a builder that can grow with you. It should be easy to add new webpages, functions and content. Customer support: Website building isn’t your main job—teaching is. Choose a website builder that offers reliable support in your preferred communication method, whether that’s phone, email or online chat. Secure and reliable hosting: Many website builders also offer web hosting . If you choose one of these, look for fast, secure and reliable hosting to ensure the best visitor experience for your students. Learn more: 11 best marketing strategies to grow your business . Is Wix good for teachers? Wix is generally considered to be a solid option for teachers. Its intuitive drag-and-drop editor makes creating a class or school website easy without coding or design experience. Teachers can effortlessly upload documents like lesson plans, post announcements via a blog, and embed educational videos, making it a great hub for keeping students and parents informed Learn more: Best website builders for beginners What should you include on your teacher’s website? A teacher’s website serves a few purposes, including:  Providing educational resources Connecting with students Supporting marketing for online learning products If you’re looking for web design inspiration, you can check out our guide on the best school website design examples  and how to make your own.  In the meantime, here are some sections to include when you build your teacher’s website: Custom domain name that reflects your name or brand and an appropriate tld domain extension . Portfolio page to list your educational offerings. About me/about us page that highlights your credentials and/or educational mission. Contact information, like your professional email address  and business phone number . Scheduling module for new or existing students to make time to speak with you. Testimonials on your homepage  or a separate page that demonstrate the value you’ve created for existing students. Social media links so visitors can connect with you on other platforms. While it’s not required, learning how to start a teacher blog  is a great idea. Creating a blog  empowers you to share your expertise and learning strategies with potential students. It’s an excellent way for new visitors to learn more about your teaching style and philosophy. Plus, if you optimize your blog content to rank for relevant keywords, you can use those pages to bring more people to your education website. Learn more:  What is a domain name? What is web design? Best website design inspirations Looking for a budget-friendly website builder? Get online without breaking the bank. Check out the best and cheapest website builder options. Best website builder for teachers FAQ Is Wix free for educators? Yes, Wix offers a free plan that teachers can use to understand how to create a free website. It’s an accessible way for teachers to start building a website at no cost. Wix offers premium plans with more features and a custom domain if teachers want to upgrade. How to build a website for school? To build a website for a school, start by choosing a website builder that suits your needs, like Wix. Make sure the website builder you choose includes plugins and integrations for event calendars, forms and photo galleries–useful for displaying school news, events and class activities.

Turn your ideas into a website you love with Wix →   These days, more people are turning to the internet for spiritual guidance, and psychic services are seeing a whole new wave of interest outside the usual in-person readings. If you’re considering how to make a website  for your psychic services, creating your online presence is the key to reaching a larger audience.  With the right website builder  and a few creative steps, you can establish a space that reflects your unique gifts, resonates with your clients and stands out among the types of websites  in the spiritual niche. From design tips to must-have features, here’s everything you need to build a psychic website that attracts and inspires. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to build a psychic website Build a psychic website to reach more clients, showcase your services and establish credibility online. Key steps include choosing a professional design, highlighting your offerings, adding online booking, sharing testimonials and creating an engaging space for your community. A mobile-friendly, easy-to-navigate site helps clients connect anytime and supports turning your passion into a sustainable business. Feature Why it matters Online booking Lets clients schedule readings or sessions directly, making it easy to connect and save time. Service descriptions Clearly explains your offerings so visitors understand the guidance you provide. Testimonials Shows feedback from past clients to build trust and credibility. Availability information Shows when and how clients can reach you so they know you’re accessible. Mobile-friendly design Ensures your website works smoothly on any device so clients can connect wherever they are. Step-by-step guide to launching your spiritual website Creating a spiritual website can be simpler than it seems. With a step-by-step approach, you’ll be able to launch a psychic website that truly reflects your unique services and connects with the people who need them most. Here's how to get started: Understand your target audience Domain name and hosting service Focus on user engagement with web design Start your own psychic network Market your psychic services Using SEO to attract "psychic mediums near me" searches 01. Understand your target audience Creating a spiritual website starts with understanding who your visitors are and what they’re searching for. The psychic industry is rich and diverse, covering everything from tarot readings to mediumships. By defining your niche, you can customize your website to align closely with the interests and needs of those searching for your specific services. This targeted approach makes sure that you attract the right audience and meet their expectations at first search.  Identifying your psychic services To start, make a list of the services you offer. Are you a tarot card reader, a psychic medium or perhaps an astrologer? Each service draws in different types of clients, so it's important to be clear about what services you provide. Readings:  Offer insights into the past, present and future to help clients navigate their journeys. Mediumship:  Connect with spirits for messages of guidance and closure for those seeking comfort. Tarot: Use cards to offer clarity on life's questions, helping your clients make informed life decisions. Tailoring your psychic website Once you've nailed down your services, it’s time to think about the needs and preferences of your clients. A well-targeted website speaks directly to its intended audience and can significantly improve your website traffic . User Experience: Ensure that your site is easy to navigate and creates a comforting experience for visitors. Think about the website infrastructure –how can it support a smooth journey for your clients? Content:  Creating engaging web content  like articles, blogs or videos that address common questions or interests of your audience. This helps to build trust and keeps visitors returning for more information.  Personalization:  Share stories or testimonials that resonate with potential clients, showcasing your expertise and making your website memorable.   By understanding your audience and defining your niche, you lay the groundwork for a spiritual website that attracts visitors and keeps them coming back for more guidance in their lives. Read more:  Blog maker  Website development Website management Website title Web page 02. Domain name and hosting service Think of your domain name  as your digital calling card. It’s your web address , where clients will connect with you online, so it should capture the essence of your brand. When choosing a domain name, aim for something that’s both memorable and simple to type. Here’s a few tips: Relevance:  Pick a name that reflects your psychic services or has a spiritual feel. Simplicity:  Go for something short and easy to spell so clients can find you without a problem. Extension: Whenever possible, try for a .com or .net domain, as these tend to be the most recognizable. As for hosting, your web server  choice is key. Look into options like  free web hosting  for a low-budget start, or do a domain name search  to make sure your desired name is available. If you want a platform tailored to your field, some hosting services focus on health and wellness websites and could offer special features that align with your psychic niche.  Once you’ve got your domain name and URL  ready, you’re all set to start building your online presence.  03. Focus on user engagement with web design The look and feel of your website should invite a sense of calm and inspiration, making visitors feel connected the moment they arrive. When choosing your design, think about what is web design  at its core–it’s about creating an experience that reflects the essence of your services. Visuals: Use soothing imagery and colors that align with spiritual themes to set a reflective tone. Layout: Choose website templates  that help you intuitively arrange your content, making it easy for visitors to explore your offerings. Mobile-friendly: Ensure your design is responsible, so it shines on any device, providing a seamless experience for your audience.  A reliable web server, like Wix , keeps your site running smoothly. With the right website design, domain and hosting, you’ll have a strong foundation for a psychic website that resonates with those seeking your guidance online.  How to ensure your website is user-friendly and intuitive A good website isn’t just about looking great–it should also be easy to use. Here’s how to make sure your site provides a smooth and enjoyable experience for your visitors: Accessibility:  Your website should be accessible to all users, including those with disabilities. This might mean ensuring text contrasts well with the background or making your site compatible with screen readers. It’s important to understand how to make a website accessible .  Contact information:  Your contract information should be displayed clearly, whether through a contact form, phone number or email, so visitors can quickly reach out for reading questions. Call-to-action buttons:  Use clear calls-to-action (CTAs) to guide users towards booking a reading or signing up for newsletters. By focusing on a user-friendly design that reflects the spirit of your services, you create a space where visitors feel welcomed and connected, and hopefully become loyal clients. Use this website launch checklist  to make sure everything is in order before going live.  Read more:  How to create a professional website  Website features Best website design   04. Start your own psychic network Starting your own psychic network can play a significant role in expanding your reach and creating an online space where other psychic advisors can share their gifts. Creating a strong online network means attracting psychics who are skilled and share your commitment to delivering authentic and insightful guidance. Recruitment:  Look for experienced psychics with a strong track record and positive client feedback. Diversity of talents:  Include a variety of specialties within your network to cater to different client needs. Clear standards: Set clear guidelines and ethical standards for all advisors in your network. Setting up communication channels for live readings and consultations Smooth communication is the backbone of any psychic network. Make sure clients can connect with advisors in the way they’re most comfortable. Live Chat:  A live chat option is ideal for real-time, text-based readings.  Video Calls:  Add a video call feature for more personal face-to-face consultations. Learn more about how you can use videos to complement web design. Phone Services: Some clients prefer voice calls, so consider a phone option for added convenience.  By building an online network with talented psychics and easy communication options, you’ll create a space that’s valuable for everyone–clients get meaningful insights and psychics get a platform to share their gifts.  05. Market your psychic services To grow your online psychic business, marketing is key to reaching new clients and getting your name out there. Great marketing tactics will help you connect with people who are searching for the services you offer. Continue reading to learn how to make sure you’re marketing your psychic services in a way that works for you. How to advertise your psychic services  To attract more clients and build your brand, you need a marketing plan that taps into multiple channels. Content marketing:  Share your wisdom by offering free resources on topics like tarot, astrology or meditation can keep your audience engaged and attract new visitors to your site. The more valuable your content, the more people will trust you as an expert.  Email marketing :  Newsletters are a great way to stay connected with your clients. Send out updates on new services, special offers or spiritual insights that help keep your audience engaged.  Paid advertising:  If you’re looking to speed up the process, try using paid ads on search engines or social media platforms. It’s an easy way to reach a wider audience quickly and bring in more clients.  06. Using SEO to attract "psychic mediums near me" searches Getting your website noticed online depends a lot on search engine optimization (SEO). Below are ways you can use SEO to stand out:   Local SEO : Make sure your site is optimized for local searches. Add location-specific keywords to your site and register your business with local directories so people can easily find you in their area. Keyword research: Do some research to find the keywords that potential clients are searching for. Keywords like “psychic readings” or “medium services” can help your site show up in relevant searches.  Quality content:  Your website content should naturally include your chosen keywords so search engines can easily find and rank your site. By using these marketing strategies , you’ll increase your chances of being found by the people who need your services most–and grow your online psychic business.  Best psychic websites to get you inspired  The below examples of psychic websites are a great place to draw inspiration from. Each one shows how you can bring together authenticity, professionalism and a touch of spirituality to make a real impact. Let’s take a look at the best psychic websites built on Wix. Rooted Mediumship Tahoe Psychic AlandaRose Spiritual Visions  Beyond the Gate 01. Rooted Mediumship  Rooted Mediumship , created by Kim Case, is a shining example of how to create a warm, trustworthy psychic website. With calming visuals, an intuitive layout and an authentic voice, Kim’s site feels inviting and genuine. Her clear descriptions, display of prices and testimonials build trust, helping potential clients connect with her services confidently. She also maximizes Wix’s professional features–like customizable templates and email marketing–to maintain a polished yet personal touch.  For those creating their own psychic websites, Rooted Mediumship is a reminder to stay true to your style while focusing on simplicity, authenticity and ease of navigation. 02. Tahoe Psychic Tahoe Psychic is an inviting, well-designed psychic website that beautifully combines clarity, authenticity and a serene atmosphere. With a calming color palette and mystic-inspired visuals, the site reflects a sense of tranquility that instantly appeals to visitors. The simple layout guides clients seamlessly through service offerings, making it easy to find essential information without feeling overwhelmed.  Tahoe Psychic’s design also showcases the use of Wix’s intuitive templates and features, ultimately creating a professional, welcome site. This is a fantastic example of how to blend simplicity, visuals and information to create a genuine connection with clients. 03. Spiritual Visions Spiritual Visions draws visitors in with its calming and engaging designed website that exudes warmth and a deep sense of spirituality. The website’s soft color scheme and carefully chosen visuals create a sense of approachability, perfectly setting the tone for those seeking psychic guidance. With its straightforward layout, Spiritual Visions makes it easy for clients to navigate and find service details, creating a smooth, enjoyable experience.  04. Beyond the Gate Beyond the Gate is a beautiful example of a well-crafted psychic medium website. Its calm, inviting aesthetic aligns seamlessly with the spiritual nature of the services offered. The site’s intuitive layout makes it easy for visitors to explore services, learn about the medium's background and read client testimonials without feeling overwhelmed. The design uses soft, soothing colors and imagery, creating a peaceful atmosphere that fosters trust and comfort—essential qualities in the psychic services field. With prominent booking and contact options, clients can easily reach out or schedule a session. Hear from the owner of Rooted Mediumship on building a psychic website  After exploring some of the best psychic website examples, we had the opportunity to speak with Kim Case, owner of Rooted Mediumship. Kim shared her insights on building an online presence and what makes her Wix-built website a valuable tool for her work as an intuitive medium. Here’s what she had to say:  What inspired you to create a website with Wix? I’d built a website on a different platform before, but for my business, I needed something with more options that would still let me see exactly how the website would look as I built it. I wanted things to be easy and intuitive, so there wouldn’t be a long lead time to get my site up and running. It also needed enough flexibility so that I wouldn’t be locked into a rigid template. Wix ticked all those boxes, and once I dove in, I realized how feature-rich the platform is–the email marketing feature is GOLD!  How did you find the process of getting started with Wix? Getting started with Wix was pretty intuitive. I’ve worked with other companies and I was really pleased with how easy and quick it was to upload my images and navigate around the site as I was building it. Are there any specific features on Wix that helped simplify the process of building your website? At first, I thought I’d be building from scratch, but in the end, I chose a template and customized it as needed. Having a professional template to start with took away a lot of the stress of micro-decision making, which freed me up to focus on getting creative with my site. Also, being able to click a single button and get an instant preview of the site without having to go live was awesome.  How does your website help you run your business? The website is everything. My work is based on trust and my website has to reflect that for me to work with spirit and offer a safe space for heavy emotions and grief. My website must  convey a sense of trustworthiness without spelling it out in a disingenuous way.  Any advice for others in this industry looking to build their online presence? My best advice would be to let your authentic self shine through. People who are interested in mediums generally have strong intuitions, so projecting a false persona won’t fly. Let people see who you are, what your pricing is and what you can do for them as straightforwardly as possible. First impressions are quick, so make sure your website visitors get a sense of your wonderful self right away. Why build a website for your psychic business? In a world where everything is online, having a solid online presence is a must for any business–especially for those in the psychic industry. A website opens the door to clients seeking guidance, even if they can’t find a trustworthy psychic medium nearby. A thoughtfully designed psychic website can be a shining light, attracting those in search of your special insights and offerings. Think about: Availability:  Your website will allow clients to reach out to you anytime, giving them the opportunity to connect whenever they need guidance.  Credibility: A professional and polished online presence helps build trust with potential clients. Community:  Learn how to build an online community  by transforming your website into an engaging platform for sharing your knowledge and connecting with like-minded individuals.  By embracing the era of online convenience, you can expand your reach and ensure that your services are available to those who need them most. And as you establish your online presence, don’t forget to consider how to monetize your website  to turn your passion into a sustainable business.  Bring your vision to life with our AI website builder and start creating your website today. How to build a psychic website FAQ How to start your own psychic network? Starting your own psychic network starts with a clear vision of what you want to offer, like readings, courses or mentorship. First, define your target audience, then choose a website builder with flexibility for future growth. Platforms like Wix make it easy to build a professional website without complex coding or technical knowledge.  Promote your network via social media, email marketing and content like blogs or videos that showcase your expertise and the unique value of your work. Learn more about how to start a business  to turn your vision into reality.  How to create a spiritual website? Creating a spiritual website involves choosing a customizable template that reflects your style and connects with your audience. Find a template that feels aligned with your brand, preferably with calming colors and intuitive layouts that work well for spiritual businesses. Include sections for your services, testimonials and a blog where you can share insights or resources. Consider adding appointment scheduling, a contact form and an FAQ section to answer common questions. Visuals are important, so use images and videos that portray your message.  How to become an online psychic? Becoming an online psychic requires building your skills and credibility. Start by creating a website where potential clients can learn about your background, services and testimonials from past clients. Join online psychic platforms to engage and share insights with the aim of building an audience. Offer free content on your website like blog posts to attract and retain clients. The goal is to present yourself professionally and authentically as people look for trustworthiness in online psychic services.  How to market your psychic business? Marketing your psychic business should be on the top of your priority list after creating a psychic website. Create content that showcases your expertise, including blog posts, videos or social media posts on popular topics. Use SEO keywords relevant to your services so people can find you easily through search engines. Think about offering introductory sessions or discounts for new clients to encourage trial. Email marketing can help you stay connected with clients and partnerships with complementary businesses can expand your reach.  Look into creating an online portfolio  for your skills and use that as a landing page for your marketing plan. Read more:  Personal website examples How to make a personal website Best personal website builders

Ready to let your work shine? Build your portfolio →  Want to learn how to create a modeling portfolio? You’re in the right place. This guide will walk you through exactly how to create a modeling portfolio website , from choosing the right look to featuring your best photos. Let’s start with some great news: you don’t need to spend a fortune to set up a modeling portfolio website. Even if you’ve never learned how to create a website before , you can figure out how to make a portfolio yourself using a website builder like Wix. Wix’s tools and guidance to set up an eye-catching online presence that will boost your modeling career. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: How to create a modeling portfolio Ready to build your modeling portfolio? Here's how to make it happen. Pick your modeling niche—commercial, runway or something totally you. Set up a pro photoshoot for eye-catching headshots, full-body shots and lifestyle pics that show your range. Choose your top 10–20 photos and keep the edits natural. Put together both a printed portfolio and a sleek website to show off your work. Don’t forget your contact info and pro measurements so agencies and clients can reach out with the next big opportunity. Feature Why it matters High-quality photos Sharp well-lit images highlight your talent and professionalism. Versatile looks and poses Shows your ability to adapt to different modeling styles. Clean headshots and full-body shots Gives a clear view of your face, proportions and presence. Easy-to-navigate layout Lets viewers explore your portfolio effortlessly. Up-to-date work Demonstrates your current skills and keeps your portfolio relevant. Learn more: Making money as a model Modeling portfolio website Type of website What is a modeling portfolio? A modeling portfolio, also known as a modeling book or comp card, is a collection of professionally-shot photographs that showcase a model's appearance, skills and versatility. It serves as a visual resume presented to potential clients, such as photographers, agencies and brands, to demonstrate the model's capabilities and suitability for various modeling jobs. Be inspired by these portfolio examples . How to create a modeling portfolio in 11 steps Decide on your modeling type Arrange a professional photoshoot Show your versatility Choose the ultimate template Present your best shots Include high-quality images Use diverse media Share all the vital information Add a contact section Stay social Get personal with a blog 01. Decide on your modeling type Before you get started on your modeling portfolio, dedicate some time for a bit of soul searching. Pinpointing your modeling type will help you narrow down and focus your portfolio, so that potential clients will be able to easily identify your area of expertise and assess whether you could be the right fit for the job. If you’re an experienced model, the chances are that you’re already rooted in a specific niche of modeling. For aspiring models, consider which area within modeling you’re interested in and best suited for. Look into each modeling type and its set of requirements. For example, while commercial models tend to vary in height, size and age, promotional models working at trade shows and other events are normally required to be friendly and approachable. Is your portfolio going to be clothing and fashion based? Or more focused on make-up work? Learn more: How to make a fashion portfolio How to make an acting portfolio Common portfolio mistakes Sample portfolio websites 02. Arrange a professional photoshoot Your photos are the stars of the show on your modeling portfolio. Make sure to truly show off your skills by investing enough time and effort into a professional photoshoot. If your portfolio is going to act as your modeling resume, you'll need to make sure your photographs reflect your talent and experience. The first step in planning a successful photoshoot is choosing the right photographer. This is best done through recommendations or browsing through photography portfolios online. Ideally, the photographer you hire will be experienced in the field. However, if you’re on a tight budget, you can look for a student or a photographer who’s just starting out in the industry. Once you’ve found your photographer and arranged a time, make sure to come prepared on the actual day of the photoshoot. This means everything from choosing the right outfits, to practicing your poses and getting your hair and makeup done - preferably by a professional. Remember to sync with your photographer and prepare a shot list beforehand. This will help everything run as smoothly as possible on the day. 03. Show your versatility While it’s best to be associated with a particular modeling type, when it comes to style and shooting angles, try to present your full range of abilities. Whether you're more Karlie Kloss or Ashley Graham, don't forget to show it off. Potential employers, scouts, talent agents and modeling agencies want to see versatility and flexibility in models. This is especially true if you’re just starting out and don’t yet have a strong signature style. Demonstrate to prospective employers that you are capable of working in different types of productions by including a mix of images in your online modeling portfolio. This means photos that vary in style and artistic vision, as well as shots that show off different angles and takes on your features. 04. Choose the ultimate template Now that you’ve done your photoshoot, it’s time to pick the website template that best suits your needs, style and personality. When considering your options, go for a portfolio template over a personal web page, that will help you shine and give you the website layout you need to share your complete body of work. Once you’ve chosen your ideal template, you’ll be able to fully customize every detail, from the images you upload, to the gallery style and written content. By selecting one of Wix’s professional website templates , you can rest assured that the final result will be pixel-perfect, whether or not you’re a web design pro. 05. Present your best shots After completing a photoshoot or project, you’ll probably have a huge collection of images to sort through. For a truly professional portfolio , it’s crucial that you only include the work you’re proudest of. A handful of successful photos is better than a never-ending scroll of mediocre ones. Around 10 to 20 images should be enough. Remember that oftentimes, people who browse your portfolio won’t have the time or patience to look through your entire gallery. Prepare yourself for that by giving prominence to your best shots or to the most prestigious projects you’ve worked on. In particular, pay attention to the first few images that viewers see the moment they land on your website. Create a striking homepage design that includes a range of eye-catching photos of yourself, in order to demonstrate your skills and versatility from the get-go. When selecting your best shots, keep in mind that there are a few basic types of photos that you should include in your portfolio: headshots with and without you smiling, mid-shots and full-body shots, possibly in different outfits and locations. If you’re just starting out and aren’t ready to invest in professional photography, you can still build a strong portfolio by acquiring photos ethically and safely. Consider arranging “Trade for Print” (TFP) shoots, where you and the photographer exchange services for images. You can also network with aspiring photographers, stylists and makeup artists through platforms or dedicated Facebook groups. When collaborating with new creatives, especially in TFP arrangements, always prioritize your safety by planning shoots in public locations or bringing a friend along. 06. Include high-quality images This point is vital in making sure your modeling portfolio is impressive and effective. Compromising the quality of the images will make you appear unprofessional, and you also run the risk of putting your greatest assets as a model at risk of being overlooked. Don’t let pixelated images come between you and your career. On top of choosing only the sharpest visuals, use a professional gallery to ensure your images look their very best. The Wix Pro Gallery will automatically optimize your images, so you won’t have to worry about the technical side of things. It will also enable you to customize your gallery layout, add smooth hover effects and choose which shots to emphasize. 07. Use diverse media Still photos will clearly play the definitive role in your modeling portfolio, but why not keep things interesting by adding different types of media? Show off your full range of capabilities by adding any videos and commercials that you’ve worked on. These can help reveal aspects of your professional demeanor that static images may not. You can either embed videos directly onto your site or upload videos from external sources like YouTube and Facebook. If you’d like to create a short video yourself, check out Wix’s video maker to put together a few images and video clips that will entice your audience and add a dynamic touch to your modeling portfolio. 08. Share all the vital information Whether or not you choose to write a resume and upload it to your model portfolio, bear in mind that there are a few essential details that potential employers will be looking out for. Models are usually expected to share information like age, height and other body measurements, as well as hair and eye color. You may choose to include additional features that are unique and appealing about you (tattoos, acrobatic skills, birthmarks, or anything else that might make a photoshoot more interesting). 09. Add a contact section What’s the use of creating a modeling portfolio if people can’t get in touch? Make sure that prospective employers or clients can easily reach out to you. Your contact information can appear as a separate page, in your website footer or as a section within another page, such as your About page. Either way, make sure it stands out and can be found intuitively. When creating a contact page, include basic details, like your name, business email address and phone number. You can also add a live chat widget so that visitors can contact you easily and get an instant response. Another option is to create a contact form , enabling people to reach out directly on your site. Wix user Hanis Firuz's online modeling portfolio. 10. Stay social We recommend that you connect your social media profiles to your portfolio by adding a social bar to your website. This will offer viewers an additional channel through which to see your pictures. But more importantly, your social pics reveal another side of who you are, by providing a fuller picture of your personality and abilities. Use professional social accounts if you have them, but even personal accounts can work, as long as they don’t depict aspects of your life you’d rather not share with colleagues and employers. If you have an impressive Instagram account or are in the social media marketing game, you can also set up your Instagram feed to show directly on your model portfolio. 11. Get personal with a blog Creating a blog is a great way to inject some personality and added value to your online modeling portfolio. It offers you a place in which to share experiences from behind the scenes, tips about fashion and beauty, inspiration and more. In addition, running a blog will offer opportunities to casually promote your site by sharing the link on social media. Using your professional portfolio as a personal marketing portfolio is never a bad idea. If you’re unsure where to start, browse online to find some impressive blog examples by other models and professionals from the industry that you admire. Online modeling portfolio examples Want more guidance on how to create a modeling portfolio that will rock the entire industry? It’s time to get visual. As well as reading up on web design tips , check out these Wix-made model portfolio examples and learn from real-life professional models with a fantastic online presence: 01. Michelle Carney 02. Caitlin Christine Why is a modeling portfolio important? A modeling portfolio serves as a visual resume and marketing material for models. Here are some key reasons why a modeling portfolio is important: Attracts potential clients: A well-curated portfolio acts as a powerful magnet, attracting the attention of agencies, photographers and brands seeking models for various projects. It's the first impression, and a strong portfolio can open doors to new opportunities and advance a model's career. Demonstrates talents: The portfolio provides a platform for models to showcase their range, versatility and professionalism. It allows them to highlight their strengths, such as facial expressions, posing abilities and adaptability to different styles. Promotes brand: Models can use their portfolio to build their online presence and establish their brand within the industry. It's a way to create a unique identity and differentiate themselves from other models. Boosts confidence: Building a strong portfolio can boost a model's confidence and self-esteem. Seeing themselves in high-quality images and realizing their modeling potential can enhance their overall presence and performance. Serves as a career document: A modeling portfolio is a dynamic record of a model's growth and experience. It reflects their evolution as a model, showcasing their development and ability to adapt to different styles and projects. Provides direction and goals: The portfolio helps models identify their strengths and areas for improvement. It allows them to set career goals and tailor their portfolio to specific modeling niches. Attracts future collaborations: A well-crafted portfolio can attract potential collaborators, such as stylists, hair and makeup artists (learn more about how to create a makeup artist portfolio ), and photographers. It opens doors to creative partnerships that can elevate a model's career. Serves as a negotiation tool: A strong portfolio can strengthen a model's negotiating position when discussing contracts and compensation. It demonstrates their worth and market value to potential clients. Enhances professionalism: A well-maintained portfolio reflects a model's dedication, organization and commitment to their craft. It conveys a sense of professionalism and maturity to potential clients. Serves as a marketing tool: Models can use their portfolio to promote themselves on social media, modeling websites and online directories. It's a powerful marketing tool that can expand their reach and attract more opportunities. What should your model portfolio website include? A model portfolio website should be a visually appealing and easy-to-navigate platform that showcases your best modeling work and professional information. It should serve as a calling card for potential clients and agencies, effectively representing your brand and capabilities as a model. Here are the essential elements that should be included in your model portfolio website: High-quality images The cornerstone of your portfolio is a collection of high-quality images that highlight your range, versatility and professionalism. Choose images that represent your diverse modeling experience, including headshots, full-body shots, editorial shots, runway shots and commercial shots. Ensure the images are well-lit, sharp and professionally edited. Categorization Organize your images into clear and well-defined categories, such as editorial, commercial, runway, lifestyle and fitness. This structure allows potential clients to quickly navigate to the type of work they are seeking. Contact information Make it easy for potential clients and agencies to contact you by providing clear and up-to-date contact information. Include your email address, phone number, social media links and agency representation if applicable. 'About Me' section Include a brief and engaging "About Me" section that introduces your personality, background and modeling aspirations. Share your experiences, interests and what makes you unique as a model. Resume or tearsheet Provide a downloadable resume or tearsheet that summarizes your professional modeling experience, including your measurements, runway experience, notable bookings and any special skills. Mobile optimization Ensure your website is optimized for viewing on mobile devices, as potential clients may access it from their smartphones or tablets. Responsive design and easy navigation are crucial for a seamless mobile experience. Regular updates Keep your portfolio updated with your latest and most impressive work. Regularly add new images and remove outdated ones to reflect your ongoing modeling career. Professional presentation Maintain a professional and polished look throughout your website. Use a consistent design style, high-quality images and a user-friendly interface. SEO optimization Optimize your website for search engines to improve its visibility. Use relevant keywords, meta descriptions and alt tags for images. Social media integration Link your social media accounts to your portfolio website, allowing potential clients to follow your work and connect with you on other platforms. What types of photos should a modeling portfolio include? A strong modeling portfolio should include a variety of shots showcasing your versatility as a model. Here are some of the types of images you should include to showcase your modeling skills and experience: Headshots with a clean, natural look. Full-body shots in a variety of poses and settings. Close-ups, highlighting facial features. Editorial and fashion shots. Candid shots that show your personality naturally. Commercial-style images, perhaps from past ad work. How to promote your modeling portfolio Once your modeling portfolio is ready, the next step is showcasing it to the right people. Promoting your work effectively can open doors to new opportunities and set your career in motion. Here's how: Share your portfolio with agencies: Start by researching modeling agencies that align with your style and goals—whether that’s fashion, commercial or beauty. Look for agencies that specialize in your niche and follow their submission guidelines carefully. Highlight your best shots to leave a strong impression. Building relationships with the right agencies is a key step to launching your career. Network with industry professionals: Networking is essential in the modeling world. Attend fashion shows, casting calls and industry events to connect with other models, photographers, stylists and scouts. Genuine connections can lead to collaborations and new opportunities. Be ready to exchange contact details, have meaningful conversations and follow up with those who can help you grow. Establish a solid online presence: An online portfolio can help you reach a wider audience. Create a professional website to showcase your best work, share your story and include contact information. Use social media platforms like Instagram, TikTok or LinkedIn to connect with clients and industry pros. Post regularly with fresh, engaging content—like behind-the-scenes moments, daily life updates or short videos that highlight your personality. An active online presence makes it easier for people to discover your talent. Portfolio types every model should know When it comes to building a successful modeling career, having the right portfolio tools is a game-changer. Depending on the opportunities you’re chasing, there are a few go-to options every model should keep in their arsenal. A comp card is your modeling business card. This postcard-sized printout features a headshot, additional photos and important details like your height, measurements and contact info. It’s perfect for castings and auditions, offering a quick and professional overview of your look. An online portfolio is a modern must-have. Hosted on your personal website or curated on social media, it showcases your best work, from photoshoots to campaign images, while including your bio, stats and booking details. It’s easy to share and connects you with clients and collaborators worldwide. A physical portfolio book offers a tangible way to present your work. Filled with high-quality prints, it’s ideal for agency meetings and casting calls, allowing clients to experience your images up close. The truth is, the most successful models use a mix of all three. Each serves a specific purpose, whether you’re showing up for a last-minute audition, catching someone’s eye online or making an impression in an agency meeting. How to create a modeling portfolio FAQ How much does a modeling portfolio cost? It all depends on which portfolio builder you choose to create with and if you opt for a DIY approach versus using a professional web designer, or developer. With a portfolio builder like Wix you can create a modeling portfolio for free, or opt for a paid plan which (as of 2025) start at US$17 a month. Learn more: Is Wix free? Do models really need an online portfolio? An online portfolio is easily the most effective way to showcase your modeling experience and talents in one place. It can be easily shared with prospective agents and clients. You can also use it to build your personal brand while marketing yourself as a model. How long does a modeling portfolio need to be? There's no fixed length for a modeling portfolio but it's recommended to have 10-15 strong images showcasing your skills. Focus on quality over quantity – each photo should highlight your unique strengths and experience. Can I create a modeling portfolio for free? Yes, with Wix. Or you can choose a paid plan with a domain name included from $19. What are some common mistakes to avoid? There are a few common mistakes to avoid when it comes to putting together a modeling portfolio. These include over editing photos, using low-quality or unprofessional images, and including too many similar shots. A strong portfolio should be concise image wise (10-20 high-quality images max) and showcase your versatility in poses, expressions and styles. Don't skimp on professional photos.

Ready to let your work shine? Build your portfolio →  If you’re searching for digital portfolio examples to guide your own, you’ll find plenty of inspiration here. Seeing how other professionals present their work can spark ideas for layout, storytelling and the overall look and feel of your portfolio website . By studying other online portfolios, you can learn how to start a website  that highlights your best work and paves the way for your next break. Along with these digital portfolio examples that come from Wix users of a variety of disciplines, we’ll share our feedback on why they’re effective and provide a step-by-step guide for how to make your own. Build a website with Wix. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: digital portfolio examples Looking to build a digital portfolio that actually does something for your career? This post breaks down the best examples that do it well, plus insights on what makes them effective. You’ll see how real professionals structure their sites, present their work and keep things both polished and personal. We’ve also included practical takeaways to help you build a portfolio that highlights your strengths and gets you closer to your next opportunity. If you’re ready to move from “just a website” to a portfolio that opens doors, this is a good place to start. What makes a great digital portfolio What we looked for Why it matters Clear focus The best portfolios immediately show what you do and who it’s for Curated work A strong selection of your best pieces helps tell a cohesive, confident story Personal touch Whether it’s a short intro or a custom design, personality builds connection Easy navigation Visitors should be able to explore your work without getting lost Clean, responsive design A professional layout makes your content shine—on any device Clear next step Portfolios that include a call to action (like contact or hire links) work harder for you Learn more: What is a portfolio? 11 examples of digital portfolios Kayla Arianne: model digital portfolio example Casa Vilora Interiors: interior designer digital portfolio example George Byrne: photographer online portfolio example Jestine Ware : writer digital portfolio example Dr. Lissa Ramirez-Stapleton : academic digital portfolio example Cami Ferreol: graphic designer digital portfolio example Alex Le: cinematographer digital portfolio example BLYNK Social: marketer online portfolio example  Marco Mori: animation digital portfolio example Sasa Elebea: illustrator digital portfolio example Tim Bengel: artist online portfolio example 01. Kayla Arianne: model digital portfolio example Gone are the days of lugging around a book overflowing with tear sheets and test shots to go-sees. Instead, your modeling portfolio  will become your all-in-one showcase.  Take a cue from Kayla Arianne’s website. The “portfolio” page displays her best shots in a masonry grid, giving casting agents a book that’s easy to scan. When a photo catches an agent’s eye, they can click to enlarge it. In the “digitals” section, Kayla has digitized her comp card, complete with a makeup-free headshot, silhouette shots and measurements. When creating a modeling portfolio or a fashion portfolio , let your work speak for itself. We like how Kayla’s portfolio includes minimal text so casting agents can focus on her images. Explore Wix’s fashion website templates  today. Get inspired by real modeling portfolio examples . 02. Casa Vilora Interiors: interior designer digital portfolio example Interior designers know the power of a well-crafted portfolio—it's not just a collection of beautiful spaces, but a key tool in attracting new clients. Your interior design portfolio  should therefore be more than a gallery of images; it should serve as a reflection of your creativity and expertise. The site for Casa Vilora Interiors does so much more than just show off beautiful images. From the get-go, it shines a spotlight on Veronica Solomon, the mastermind behind Casa Vilora who has earned a number of awards and rocognition. The site devotes plenty of space to talk about Solomon's personal journey, philosophy and design tips so visitors can get to know the person behind the work. While photos of your projects are essential, remember they can be space-hungry in your portfolio. To keep your portfolio sleek yet informative, take a page from Casa Vilora's playbook. Be selective of the images you choose to display, selecting ones that represent your signature style while still showing your range of experience. Use full-width slideshows to display multiple images without overwhelming the viewer. Find Wix interior design website templates that put your best work forward. Get inspired by real interior design portfolio examples 03. George Byrne: photographer online portfolio example As a photographer, your portfolio is your visual symphony, and its design should play a supporting role, allowing your photos to shine. A minimalist approach ensures that your work, not the website's design, captures the viewer's attention. By giving his portfolio an off-white background and an understated navigation system, George Byrne lets his pastel-hued snapshots do all of the talking. The photographer smartly uses PDFs of publications that have featured his work, drawing attention to glowing press coverage of his work.  If you’re thinking of monetizing your art, follow George’s lead and add an eCommerce component to your photographer portfolio . With Wix, you can easily create an online store  equipped with print-on-demand  functionality. This approach would not only display your talent but also serve as a direct channel to engage with and sell to your audience. Browse Wix’s selection of photography website templates  today. 04. Jestine Ware: writer digital portfolio example Gone are the days when writers could make a living writing a weekly column for just one publication (we’re looking at you, Carrie Bradshaw). Today’s freelance writers use their digital portfolios to curate and share their best articles, blog posts, stories, poems and more from various publications. Author and editor Jestine Ware's writing portfolio is a master class on how to sell yourself. Her homepage highlights her impressive professional accomplishments, which include over 40 publication credits in award-winning children's magazines and books. Her website features fun, illustrative graphics that represent her focus in children's books. As you surf her site, you can easily find lists of her published work, available services (with clearly marked prices) and positive reviews from previous clients. As you embark on creating your digital writing portfolio (see writing portfolio examples ), remember to streamline the process for potential clients. Following Jestine's example, offer a clear sheet of services. This makes it effortless for prospective clients to understand what projects you're interested in taking on and gives them even more reason to reach out. Put your best work forward by starting with a literary arts website template  from Wix. 05. Dr. Lissa Ramirez-Stapleton : academic digital portfolio example An academic portfolio is essential for showcasing your scholarly achievements, reflecting on your learning journey and enhancing your professional opportunities. The key to building a great one is to consider your audience and find a sweet spot that blends professionalism with a dash of your unique personality. Dr. Lissa Ramirez-Stapleton's portfolio exemplifies this balance. Dr. Ramirez-Stapleton highlights her career having received her PhD from Iowa State University in Education with an emphasis in social justice and now serving as an associate professor at California State University Fullerton (among many other accomplishments) . Her personality is woven into the portfolio's fabric, evident in the warm graphics and inviting copy, which sheds light on her teaching philosophy. Teachers and professors catering to different educational environments and audiences can play even more with design elements. If you’re a kindergarten teacher, for example, you could decorate your portfolio with a more vibrant color palette and even include some of your students’ doodles. Wix’s education website templates  are designed for professionals at all levels of academia. 06. Cami Ferreol: graphic designer digital portfolio example Your digital portfolio as a graphic designer is a direct reflection of your creative skills. Therefore, you’ve got the layered challenge of making a unique site that doesn’t overshadow your work samples. By using typography to engage visitors, Cami Ferreol shows off what she can do and lets her digital portfolio take center stage. Instead of featuring an image, Cami’s hero fold uses one of Wix’s animation effects to captivate viewers and introduce herself as a multifaceted professional in one sentence. Remember, graphic design is fundamentally about solving problems creatively. When building your own graphic design portfolio, consider giving a glimpse into your creative process. Cami does this brilliantly by incorporating videos that show her sketching logo designs with a Sharpie. This showcases her raw creative process as well as her proficiency in logo design. Moreover, a simple yet impactful logo made from her initials acts as a testament to her skill in creating memorable brand identities. Customize one of Wix’s graphic design website templates  today. 07. Alex Le: cinematographer digital portfolio example  Bite-sized content is all the rage these days, so traditional reels don’t pack the same punch that they once did. With that in mind, consider breaking up your reel into shorter clips that interested parties can browse through on your digital portfolio.  See this in action on one of the best portfolio examples  we’ve seen: Alex Le's . Alex displays his work in a gallery of clips that play automatically when you hover your mouse over them. The added benefit of this approach is that it functions as a visual resume—you can see at a glance that Alex has worked with notable brands, such as Converse and Levi's. If you want to imitate Alex's creative video display, make sure to select a captivating still for each of your video clips. Additionally, ensure that your clips stop playing as soon as your visitor moves their mouse away to prevent the annoying experience of multiple clips playing at once. Use Wix’s film and TV website templates  to let clients press play on your best work. 08. BLYNK Social: marketer online portfolio example  It’s a widely recognized phenomenon that fantastic marketers often struggle to promote themselves. If this hits you right where it hurts, look to BLYNK Social for an example of how to get it right. BLYNK Social’s portfolio bursts with personality and a results-driven approach, mirroring the case studies featured on their site. Their branding stands out with bold, dopamine-inducing colors like hot pink, candy apple green and baby blue. Their friendly tone of voice emanates from every piece of text on the site. If you're aiming to craft a marketing portfolio  that draws more business, take a page out of BLYNK's book and let your satisfied clients do the talking. Incorporate testimonials into your homepage, much like BLYNK's stylized speech bubbles, to give prospective clients a glimpse of the positive experiences others have had with your services. Boost your business with an advertising and marketing template  from Wix. 09. Marco Mori: animation digital portfolio example Marco Mori's animation portfolio is an exemplar of modern design principles, deftly incorporating a dark mode aesthetic. The dark background not only brings a sleek and professional look but also ensures that the colors and details of each piece pop, allowing for a more immersive viewing experience. The choice of a dark theme aligns with current design trends and speaks to an audience accustomed to media-rich, visual content, making it as easy on the eyes as it is engaging. Each project is given the spotlight it deserves with an enlarged presentation, allowing viewers to appreciate the intricacies and nuances of the animator’s work without the distraction of a cluttered interface. This focused presentation mimics the experience of a gallery viewing, inviting potential clients to pause and absorb the visual storytelling in each piece. It's a digital equivalent of placing work on an easel, where the art commands the viewer's full attention. Crucially, this animation portfolio  is not just a static gallery; it's interactive. Clicking on an image takes the viewer to a dedicated page that houses all the assets of the showcased project along with the creator’s commentary. This adds depth to the visuals, offering insights into the animator’s creative process and the story behind each project. Make your digital art portfolio stand out by customizing a Wix graphic design website template. 10. Sasa Elebea: illustrator digital portfolio example Sasa Elebea’s portfolio paints a vivid picture of a graphic designer who is not only proficient in her craft but also well-versed in the art of self-promotion. Her press page is a standout feature, acting as a testament to her industry recognition and professional acclaim. It's a smart move that adds weight to her portfolio, showcasing her work through the lens of various reputable publications.  Sasa’s logo is another element that speaks volumes. It encapsulates her brand identity in a simple, yet powerful visual that is likely memorable and easily recognizable. This kind of branding is crucial for standing out in a competitive field and for creating a lasting impression. The inclusion of a chat box introduces an interactive dimension to Sasa’s online presence, inviting engagement and providing immediate avenues for communication. This feature conveys her availability and willingness to connect with visitors, whether for potential projects, collaborations or just casual inquiries. It's an excellent tool for building relationships and ensuring her illustrator portfolio  is both seen and interactively experienced. Want to create a portfolio for your work? Check out Wix’s art and illustration website templates . 11. Tim Bengel: artist digital portfolio example The internet has transformed art accessibility, diminishing the exclusive role of museums and galleries as art world gatekeepers. This digital era has opened doors for artists like multimedia artist Tim Bengel , whose portfolio doubles as his virtual gallery. By arranging his art into thematic collections on separate pages, Tim creates a virtual experience akin to moving through different rooms in a gallery, complete with easy navigation and smooth transitions highlighting his fondness for gold in his work. In this new landscape where traditional gatekeepers are fewer, artists have more opportunities to showcase their talent. However, they also face the challenge of distinguishing themselves in a crowded field. To make a mark, it's vital to build a personal brand alongside displaying your artwork. Tim Bengel sets a fine example of this by enriching his digital portfolio with videos and press coverage, showcasing his art, his journey and his distinct presence in the art world. Get started with one of Wix’s visual arts website templates  today. What is a digital portfolio? A digital portfolio is your online space to showcase your skills, achievements and experiences. Think of it as a more dynamic, engaging version of a resume. It’s where you can share project samples, case studies and visuals like photos or videos—customized to your industry. Whether you’re a designer, marketer, writer or developer, a digital portfolio is a powerful way to show potential clients, employers or collaborators what you can do. Learn how to make a PR portfolio  that wins over clients. How to create a digital portfolio: complete checklist To help you channel the inspiration you've gotten from these digital portfolio examples, we've compiled a digital portfolio checklist to guide you as you build your own.  01. Choose a portfolio builder Your digital portfolio is the virtual stage for your professional story. As such, the platform you choose to build this type of website  on is just as crucial as the work itself. When selecting a platform, scrutinize the customization options it offers. Can you add animations that bring your work to life? Does it provide branding tools like a logo maker to help you carve out your unique digital signature? Do they have portfolio templates for your niche? Beyond aesthetics, assess the platform's functional capabilities. Look for features like AI text generators for crafting compelling copy, forms for easy contact, or even e-commerce systems if you plan to sell your work. For educators and coaches, the ability to integrate courses could be a game-changer. Ease of use is paramount—you want a platform that you can navigate and update effortlessly, allowing you to spend more time creating and less time troubleshooting. While cost is always a consideration, weigh it against the platform's ability to elevate your work. A higher investment might yield richer dividends in how professionally and effectively your portfolio represents you. Sign up for Wix  today and follow this guide as you build your portfolio. 02. Select and create your portfolio content Next, curate the work samples that you want to display on your digital portfolio. Gather high-quality samples that demonstrate the type of work you want to do more of, rather than just the type of projects that you currently take on. For example, if you’re a model who does a lot of commercial work but wants to be booked for more editorial photoshoots, focus on gathering samples of your work in print or online publications. In addition to showcasing your best work, enrich your digital portfolio with elements that narrate your professional story: A captivating bio that can help you connect with viewers A CV or resume that illustrates your experience and skills  Contact information for potential clients or collaborators Case studies explaining your role, process and results from previous projects Testimonials that serve as powerful endorsements and enhance your credibility Blog or articles section to showcase your knowledge and expertise Easy navigation with clear menu options for visitors If applicable, a clear list of services and rates that set transparent expectations Ready to make a digital portfolio website ? Get started with Wix, which offers an AI website builder  and AI tools for organizing your portfolio in just a few clicks. 03. Decide on an appealing structure and layout Now comes the creative part: deciding how to showcase your work in a way that maximizes its impact. This step goes beyond mere aesthetics; it's about choosing a format that truly complements and enhances your specific medium. Be inspired by these sample portfolio websites. For instance, if you're an illustrator, a grid layout might be ideal to display your projects, allowing each piece to stand out while forming a cohesive visual story. On the other hand, if you're an academic, a resume-style list could be more effective. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 04. Give your portfolio a unique twist Your digital portfolio is a reflection of you, so make it stand out with distinct branding. To make it truly stand out, infuse it with distinct branding elements that resonate with your unique style. This could mean different things depending on your chosen platform and industry.  If you're a creative professional, consider adding a headshot that captures your personality. Custom fonts can also add a touch of individuality, speaking volumes about your style and approach.  Don't overlook the power of color, either—using your brand colors consistently throughout the portfolio can create a cohesive and memorable visual experience. And if you have a logo, prominently displaying it not only reinforces your brand identity but also adds a professional touch. Use the Wix Logo Maker  to make your digital portfolio stand out. 05. Spread the word and promote your portfolio Once your digital portfolio is ready, it's time to share it far and wide. Share it with your professional network by linking to it on your LinkedIn profile. Add a touch of professionalism to your email signature by including the link there as well. Don't forget to showcase it on your social media profiles, where it can reach a wider audience.  Want to demonstrate to potential clients that you prioritize customer service? Consider adding a QR code to your business card so that your portfolio is just a scan away.  Create your custom QR code easily with Wix's user-friendly QR code generator . Key components of a digital portfolio A strong digital portfolio should act as a showcase of your skills and experience. To achieve that you'll need to consider including the following elements: About me:   A brief introduction highlighting your career goals, unique selling points and contact information. This should be informative but concise. You can also include links to professional profiles such as LinkedIn so visitors can learn more about your experience. Work samples:   This is the core of your portfolio. Choose high-quality pieces that best represent your abilities.  For fields like design, photography, or illustration, focus on impactful visuals. Writers can showcase excerpts of their written work and programmers might include code snippets or links to functional projects. Project descriptions:  Briefly explain the context and goals of each project you showcase. Briefly highlight the challenges you faced and the solutions you implemented. For more complex projects, consider presenting them as short case studies that outline the problem, your solution and the final results. Skills section:   List your key skills and relevant technologies you've mastered. Consider using progress bars or icons to visually represent your proficiency level. Testimonials:   Positive quotes or short testimonials from past clients or employers can add credibility to your work. Clean design:   Keep your portfolio visually appealing and easy to navigate. Use a consistent color scheme and well-organized layout. Check it's mobile-friendly for on-the-go browsing. Downloadable resume: Offer a PDF version of your CV that recruiters can easily save or share. Explore these website building tips to make your site shine. Essential elements of a strong digital portfolio A strong digital portfolio does more than just show your work—it tells the story of your skills, style and approach. Focus on these key elements to make your portfolio stand out: High-quality work:  Choose your best projects, not everything you’ve ever done. Quality over quantity shows confidence and expertise. Aim to showcase between 3 and 10 projects to keep your portfolio focused and easy to navigate. Case studies:  For each project, explain the challenge, your process, your role and the final outcome. This gives visitors a clear sense of how you work and the results you deliver. Clear contact information:  Make it simple for potential clients or employers to reach you. A visible email, contact form or social links can turn interest into opportunity. Personal touch:  Let your personality come through. A portfolio that reflects who you are helps visitors connect with you and understand your communication style. Digital portfolio examples FAQ What's unique about creating a digital portfolio for a student? A digital portfolio for a student should focus on showcasing their skills, projects and achievements interactively. A dynamic, multimedia heavy format works well for highlighting a students creativity, technical proficiency and growth through their studies. Learn more: Why do I need a portfolio? What's unique about creating a digital portfolio for a teacher? A digital portfolio for a teacher must highlight their teaching philosophy, lesson plans and student work. It should represent their professional development, certifications and classroom innovations. It can be something to share with colleagues, other teaching professions, students and parents. What's unique about creating a digital portfolio for marketing? A digital portfolio for marketing professionals should include examples of campaigns, use of analytics and any relevant creative projects. It should highlight results achieved as well as the marketers creativity and adaptability.            What are the three types of digital portfolios? The three main types of digital portfolios are showcase, developmental and assessment portfolios. A showcase portfolio highlights your best work and achievements, often used for job applications or client presentations. A developmental portfolio tracks your progress, showing how your skills and work have evolved over time—great for personal growth or academic settings. An assessment portfolio is specifically designed to evaluate your abilities against certain criteria, often used in education or performance reviews. How many photos should be in a digital portfolio? A digital portfolio should include 10-20 high-quality photos, depending on your field and audience. Focus on showcasing your best work, ensuring each photo adds value and demonstrates your expertise. Aim for a mix of styles or projects to highlight your versatility, but avoid overwhelming the viewer with too many options. Quality always outweighs quantity, so choose carefully to make a lasting impression. What is the difference between a portfolio and a digital portfolio? A portfolio is typically a physical collection of work samples, while a digital portfolio is an online version that’s accessible through the web. Digital portfolios can include multimedia elements like videos, animations and links, making them more dynamic and engaging. They’re easier to share and update, allowing you to reach a wider audience and keep your work current. A traditional portfolio, on the other hand, is often limited to print materials and requires in-person sharing. What does a good digital portfolio look like? A good digital portfolio should represent who you are and the work you’re proudest of. It’s cleanly organized and visually inviting, with your best projects upfront to grab attention right away. Use high-quality visuals, descriptions that explain your role in each project and a layout that’s easy to follow. Include a short bio with a photo to add a personal touch, along with your contact details so people can reach out effortlessly. What is the best format for a digital portfolio? The best format for a digital portfolio is one that matches the kind of work you do. For example, designers or photographers might use galleries while writers might use clean layouts with easy-to-read sections. Make sure it’s mobile-friendly and loads quickly—it should feel effortless to flip through. Remember, your portfolio should tell your story clearly and leave a lasting impression. What's the difference between a portfolio and a resume? A resume is a straightforward summary of your education, work history and skills, typically limited to one or two pages, designed to give employers a quick overview of your qualifications. A portfolio, on the other hand, is a detailed and visual presentation of your work, showcasing actual samples, projects or case studies to demonstrate your capabilities. While your resume creates interest, your portfolio brings your experience to life and proves what you can do. Together, they provide a complete picture of your professional story.

Turn your ideas into a website you love with Wix →   In this article, explore the key components necessary for building a website for your taxi service. Whether you're just starting a business  or running an established taxi service company, ensure it meets the needs of both your company and your clients. From designing a friendly user interface  to implementing effective marketing  strategies, here's how you can make your taxi service website stand out. As the demand for convenient transportation options continues to grow, having a dedicated taxi service website can greatly enhance customer trust and satisfaction. Gone are the days when calling a dispatcher was the norm. By investing in this type of website , taxi companies can stay competitive and meet the evolving needs of their clientele. Learn more: How to create a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a taxi service website This guide walks you through how to create a professional taxi service website from start to finish. You’ll learn how to pick a domain, choose a Wix template, design your site with clear navigation and branded visuals, add booking and payment tools, optimize for SEO, and promote your business online. By following these steps, you can build a site that’s user-friendly, mobile-ready and built to grow with your taxi service. What makes a great taxi service website Feature Why it matters Easy online booking Customers can quickly schedule rides, making their experience smooth and convenient Payment integration Secure online payments reduce friction and make transactions effortless Clear contact information Helps visitors reach you easily, building trust and credibility Mobile-friendly design Ensures a seamless experience on phones and tablets, keeping your customers happy SEO optimization Increases visibility on search engines so more customers can find your service Real-time tracking Lets customers see their taxi in action, enhancing transparency and confidence What is a taxi service website? A taxi service website is a platform that allows customers to easily book and pay for transportation services.  It acts as the central hub for your business, managing everything from reservations and payments to driver tracking and customer support. Different components of websites for a taxi service business can include a booking site, a driver management portal, a customer service platform and a payment processing system. Learn how to make a business website  to get your online presence established. How to make a taxi service website in 10 steps Select a domain name and hosting platform Choose a website builder and taxi website template Design your taxi service website Add services and contact information Integrate booking and payment functionality Start a blog (optional) Create a mobile app Implement SEO best practices Market your taxi service website Maintain and update your taxi service website 01. Select a domain name and hosting platform To create your business website , start by choosing a domain name and hosting website . With the right domain and hosting, you're set to make your online presence impactful and accessible. Your domain name should reflect your branding  and be easy for customers to remember. A memorable domain name like "SwiftRides.com" not only sticks in the minds of potential customers but also communicates your service's essence. Use these tips when choosing a domain name  for your taxi service business: Keep it short and simple : Aim for a domain name that is easy to spell and remember. Think about how often people will have to type or say your domain— a shorter name reduces the chance of misspellings and enhances recall.  Include relevant keywords : Incorporate keywords related to your business, such as "taxi," "cab," or "rides," to improve visibility in search engines and make your purpose clear to potential customers.  Choose the right domain extension : While ".com" is familiar, consider alternative extensions like ".taxi" or ".transport" which may better reflect your business niche.  Avoid numbers and hyphens : These can confuse customers when sharing or remembering your domain. Stick to words only for clarity.  Make it brandable : Choose a name that reflects your brand identity and values. It should resonate with your target audience and instill trust.  Think long-term : Select a domain name that can grow with your business. Avoid overly specific names that might limit future expansions or service offerings. New to domain names? Learn more about what is a domain  and how it can impact your taxi service website. Selecting a reliable hosting platform is crucial for the performance and stability of your taxi service website. A good hosting provider ensures that your website runs smoothly and remains accessible to customers at all times. When choosing a hosting platform, consider the following factors: Uptime guarantee : Look for a provider that offers a high uptime percentage, ideally 99.9%. This ensures your website is available when customers need it, minimizing downtime and potential loss of business. Scalability : Choose a hosting plan that can grow with your business. As your customer base expands, you may need additional resources, so consider platforms that offer easy upgrades. This flexibility can help accommodate increased traffic without compromising performance. Speed and performance : Fast loading times are essential for a positive user experience. Research the hosting service's speed performance and read up on reviews from other users.  Customer support : Having reliable support can make a significant difference when facing technical issues. Opt for a hosting provider that offers 24/7 customer support via multiple channels, such as live chat, phone or business email .  Security features : Ensure the hosting provider offers robust website security  measures, including SSL certificates, malware protection and regular backups to keep your data safe and maintain customer trust.  Cost and value : While it's important to stay within budget, make sure to evaluate the overall value offered by the hosting service, including features, support and site reliability . Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Get started on creating your taxi service website with the Wix AI website design generator . 02. Choose a website builder and taxi website template Once you have your domain and hosting set up, it's time to choose a website builder  and template. Consider using Wix, which offers a user-friendly platform to design and customize your website without any coding knowledge. With Wix's automotive and cars website templates , taxi service businesses can easily figure out how to create a website that suits their needs. Choose a template that you can easily customize to fit your brand and business needs, looking for options to add or remove sections, change colors and fonts and insert media elements like images and videos. If you plan to add integrations like booking systems or online payment processing  gateways, ensure your chosen website template  is compatible with them. Additionally, make sure the template is mobile-friendly, as most customers will likely access your taxi service website from their phones. A mobile-friendly website design  helps create a seamless user experience design  across all devices. Explore these website building tips  to make your site shine. 03. Design your taxi service website Visual web design plays a significant role in attracting and retaining customers on your taxi service website. Your website layout  should reflect your brand identity and convey a professional image. Use consistent branding elements like colors, fonts and logos to create a cohesive look across all pages. When designing your taxi service website, consider the following best practices: Streamline site navigation :  Use intuitive and descriptive labels for menu items and consider adding a search bar to provide easy access to key information. Making it straightforward for users to move through your website will improve their overall experience and encourage them to return. Speed matters : Optimize images, videos and other media for fast loading times. Sites that load quickly improve website user experience  by minimizing wait times and improve search engine rankings, as search engines prioritize faster sites. This optimization can help reduce bounce rates and keep users engaged with your content. Make an impression with visuals : Use high-resolution images to showcase your fleet of vehicles, your team of professional drivers and real customer testimonials. Visuals are a powerful tool for building trust with potential clients, as they provide a tangible sense of the quality and reliability of your service. Engage with CTAs : Strategically place clear and compelling call-to-action buttons throughout your site to encourage bookings or inquiries. Effective CTAs can guide users towards taking specific actions, like online scheduling  for a ride or contacting customer support, thus driving conversions and customer engagement. Choose a cohesive color scheme and font : Select a website color palette  that aligns with your brand identity to create a visually appealing experience and evoke the right emotions. Use easy-to-read fonts and ensure consistency in style and size across your site. Well-chosen colors and typography  enhance the aesthetic and make content more accessible, attracting your target audience and improving user engagement. Create an engaging homepage :  Your homepage is often the first point of contact for potential customers, so make it count. Use high-quality visuals, compelling copy and effective CTAs to introduce your business and capture visitors' attention. Provide essential information like services offered, pricing and customer reviews to showcase your value proposition. Learn more: What is web design? 04. Add services and contact information Make it easy for customers to learn about your services and contact you. Create a dedicated page or section on your taxi service website that lists all the services you provide, along with pricing and any relevant details. This information will help potential clients understand what sets your business apart from others and make an informed decision when booking a ride. Here’s what to include on your services web page : Services provided : Clearly state the types of rides or services you offer, such as airport transfers or corporate transportation.  You can also mention any special offers, discounts or packages available to entice customers. Pricing information : Transparency is key when it comes to pricing. Mention your rates for different types of rides and the factors that may affect the final cost, such as distance, time of day or additional services like car seats or luggage handling. Fleet details : Showcase images of your vehicles, along with details like capacity, amenities and safety features. This information can help customers choose the most suitable vehicle for their needs. Driver credentials : Highlight the qualifications and experience of your drivers, including any certifications or training they have received. Customer testimonials : Include reviews or testimonials from past customers to build trust and showcase the quality of your services. Share specific anecdotes or success stories that illustrate how your team consistently meets or exceeds customer expectations, reinforcing your reputation for reliability and excellence. According to Charlotte Merle, the content manager of Trusted Shops: “Positive testimonials reassure prospects and encourage them to make a purchase, thus increasing your conversion rate." Include multiple ways for customers to reach you—like a business phone number , email and social media links. Implement live chat for real-time support on your site. Being accessible and responsive boosts your chances of converting visitors into paying customers. 05. Integrate booking and payment functionality To streamline the booking process and provide a seamless customer experience, consider integrating a booking system into your taxi service website. This allows customers to schedule rides directly from your site, eliminating the need for phone calls or emails and reducing manual errors. An integrated payment gateway also enables convenient and secure online payments. Some common features for taxi service websites include: Online booking system : Allow customers to quickly and easily book rides through an online platform with the least amount of steps as possible. A simplified booking interface with options for ride scheduling, vehicle type selection and special requests ensures a user-friendly experience. Fare calculator : A fare calculator gives users an estimated cost of their trip upfront, making it easier for them to budget and plan their journey. Real-time tracking : Provide live updates and real-time tracking of the customer's ride to enhance transparency and increase trust in your service. Payment gateway : Integrate a secure payment gateway that accepts various forms of payment, including credit cards, debit cards or mobile wallets. This feature makes the payment process more seamless and convenient for customers. Customer accounts : Allow customers to create accounts on your website, which can save their payment details and booking history for future use. This feature also allows for easier communication between you and your customers, enabling personalized offers and promotions. CRM : Utilize a customer relationship management system to manage bookings, track payments and handle customer inquiries. This tool can streamline your operations, improve efficiency and help you provide exceptional customer service. 06. Start a blog (optional) Starting a blog  for your taxi service can be an effective way to engage with customers, boost search engine visibility and showcase your thought leadership in the transportation industry. Use this platform to share helpful tips for travelers, updates on services or promotions and other relevant content. Think of it as positioning your taxis at the busiest city corners, ready to pick up new fares. A blog can help attract organic traffic to your site and establish your brand as a knowledgeable and trustworthy source. Some ideas for online blog  topics could include: Tips for navigating airports or traveling to popular destinations How to choose the right vehicle for different types of trips The benefits of using a professional transportation service over ride-sharing apps Customer success stories or testimonials Trends or innovations in the transportation industry 07. Create a mobile app Having a branded mobile app can be a valuable tool for your taxi service. It offers convenience, efficiency and a personalized experience for customers. A mobile app allows customers to easily book rides, track their journey and make payments on the go. Additionally, it enables you to send push notifications about promotions or updates directly to their smartphones. Expert tip from Sharon Hafuta, the SEO blog editor at Wix: "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." Learn more about how to make a website an app and get started with the Wix app builder to ramp up your business. 08. Implement SEO best practices Search engine optimization (SEO) is crucial for ensuring that your website appears at the top of search engine results when potential customers are looking for transportation services. . This improved visibility can lead to higher traffic, greater brand awareness and ultimately, more clients choosing your transportation services over competitors. Investing in SEO is an effective way to enhance your online presence and drive business growth. Here are some SEO features  to help optimize your taxi service website for search engines: Use local keywords : If you're a taxi service in New York, think of keywords  like "New York taxi" or "cabs near me." Adding these to your website content helps you appear in the top search results, making it easier for people to connect with your service. Optimize page titles and descriptions : Include targeted keywords in the titles and descriptions of each webpage. Keep these concise, informative and unique. Create quality content : Producing high-quality, relevant content can help attract and retain visitors on your website. Use keywords naturally throughout your content, but avoid keyword stuffing. Build links : To boost traffic and reputation, request backlinks from industry-related sites. Use both internal and external links within your content, such as linking your taxi rates page when mentioning transportation services, to enhance your website's standing with search engines. 09. Market your taxi service website A well-designed and informative taxi service website is only effective if potential customers know it exists and can easily find it. To achieve this, it's crucial to employ targeted marketing strategies  that can enhance visibility and attract visitors. Here are some ideas to help drive traffic to your taxi service website: Social media marketing:  Utilize platforms like Facebook, Instagram and Twitter to reach a broader audience, engage with potential customers and direct them to your website. Local listings and directories:  Register your taxi service on local directories and search engines like Google My Business to increase visibility within your community. Email marketing campaigns :  Build a mailing list and send out newsletters or promotional offers to keep your audience informed and encourage visits to your website. Local partnerships :  Collaborate with hotels, restaurants and other local businesses to cross-promote services and reach more potential customers. 10. Maintain and update your taxi service website Keep your taxi service website fresh with the latest info and services to offer a smooth customer experience. Update pricing, schedules, promotions and other details regularly for accuracy and clarity. Add online forms  for customer feedback to gather insights and improve your service. Ensure your site runs smoothly by checking for broken links, fixing technical issues and optimizing performance. This helps potential customers enjoy seamless browsing, boosting conversion rates and encouraging repeat visits. Why you need a taxi service website for your business Having a professional and user-friendly website for your taxi service can bring numerous benefits, including: Boosted visibility and accessibility:  With an online presence, customers can easily find information about your services and contact you at their convenience. This improves customer experience and drives more business.  Increased credibility:  A well-designed website with updated information instills trust in potential customers, making them more likely to choose your service over competitors.  Enhanced communication:  Your website acts as a 24/7 communication channel between you and your customers. You can use it to share updates, promotions or address any queries or concerns promptly.  Improved efficiency:  By integrating features like booking forms, payment gateways and CRM systems, your website can streamline processes and improve operational efficiency.  Taxi service website examples Explore effective taxi service websites built on Wix to see how they look and function. By examining these website ideas , you’ll discover website ideas  to enhance your own taxi service website. Bayside Taxi Bayside Taxi  is a trusted name in transportation on the Eastern Shore for over 20 years. Designed with the customer in mind, the landing page features clear call-to-action buttons such as 'Book A Ride' and 'Call Dispatcher', ensuring that booking a ride is just a click away. The company's phone number is prominently displayed, along with a seamless online booking form for added convenience. Union Taxi Union Taxi Service  boasts a sleek and modern homepage, featuring an interactive map and online chat. Their comprehensive services cover major airports like LaGuardia, JFK, and Newark, as well as local transportation across key areas. They also offer an online booking app, making it convenient and easy for customers to schedule rides at their convenience. Bluefish Taxi Bluefish Taxi  stands out as a premier taxi service on Martha's Vineyard, thanks to its innovative integration of Wix scheduling software. This system offers a seamless booking calendar experience for customers, making it incredibly easy to schedule rides at their convenience. The calendar allows users to view available time slots and book their preferred pick-up and drop-off times. How to make a taxi service website FAQ How much does it cost to create a taxi service website? The cost of creating a taxi service website can vary depending on factors such as the complexity of design, features included and whether you hire a website designer  or use a DIY platform. It's important to consider your budget and goals when deciding on the best option for your business. How often should I update my taxi service website? It's important to regularly review and update your taxi service website with any changes in services, pricing or promotions. Additionally, checking for technical issues and keeping content fresh can improve user experience and SEO ranking. A good rule of thumb is to review and update at least once every few months. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping

Turn your ideas into a website you love with Wix →   Nowadays, there’s no excuse for not having a website, especially with artificial intelligence (AI) revolutionizing the web design  process. What used to take countless hours to create can now be done in a matter of minutes.  From envisioning your layout to writing all of your web copy, AI promises a fast, beginner-friendly solution in case you want to skip learning how to make a website  from scratch. That said, when you’re learning how to design a website with AI, you’ll want to keep in mind that no two AI solutions are exactly the same. You’ll want to do your due diligence, and use the tools at your disposal wisely. Itching to get your hands on an AI-powered solution? Try Wix’s AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: How to create and design a website with AI Creating a no code website now is faster, smarter and more accessible than ever. AI website builders simplify the entire process, from understanding your business needs to generating a fully designed, professional-looking site in minutes. Whether you’re a freelancer, entrepreneur or small business owner, AI gives you a head start without sacrificing customization. In this guide, we break down how AI website creation works today and highlight the key steps to getting online. You’ll learn how to use AI tools to design, edit and launch a site that’s tailored to your brand, and optimized to grow with you. Best features of an AI website builder Feature Why it matters Smart onboarding AI asks strategic questions to shape your website’s structure and design Instant site generation Get a ready-to-use website with layouts, images and text—no starting from scratch Industry-specific content Automatically pulls in relevant copy and visuals based on your niche Easy design customization Edit colors, fonts and layout with drag-and-drop ease Built-in SEO tools Helps your site rank on search engines from the start Mobile responsiveness Ensures your site looks great and functions well on any device Ecommerce integration Add product pages, accept payments and manage orders seamlessly Performance tracking Access built-in analytics to measure and improve your site over time AI in web design: How it's changing the game   A whopping 93% of web designers reported having used AI , according to a recent report by Hubspot, with half using it specifically to design their websites. The advantages?  Design and code entire webpages: AI features can generate mockups and prototypes in minutes, as opposed to taking days or weeks to wireframe and code new designs by hand. Or, for more seasoned web developers, AI can simplify the process by generating code samples.    Generate site content: Perhaps one of the most tedious steps of creating a website: filling your pages with compelling text, imagery and other media assets. More than half (58%) of designers in Hubspot’s survey attested to using AI for this reason, saving time and money.  Infuse expert-level best practices: The best AI website builders are equipped with the latest technology and data on web design trends . For example, Wix’s website builder taps into decades’ worth of experience, as well as its vast ecosystem of solutions, to auto-generate sites that are tailored to your unique industry and goals. Test new design strategies: For more professional web designers, AI can come in handy when you’re looking to iterate on your own ideas or find inspiration. Moreover, you can use AI to track performance and quality, as 43% of designers in Hubspot’s study reported doing.  Be inspired: Design thinking , Common website design mistakes. How to design a website with AI in 7 steps So, how can you get started with building a website with AI? Here’s a step-by-step walkthrough of the process.   Gather essential information Choose the an AI website builder Design your site with AI Refine your branding AI Populate pages with AI-generated content Optimize your site for SEO using AI Add AI-powered UX features 01. Gather essential information  Often, the quality of an AI output depends on the quality of the information that you input. A full dossier of information about your brand can point your AI solution in the right direction. While you don’t need to have a full style guide in hand, you do need to know basic details like: The purpose of your site Your intended audience The products or services that you plan on selling What sets you apart in the marketplace A business idea of your brand’s personality and/or values Why does this matter? Let’s say that you want to build an eCommerce site that sells ring lights. Your site will look different if you’re primarily targeting Gen Z shoppers who seek your lights for personal projects, versus corporate clients who’d use your lights for professional projects. To limit the amount of back and forth in the web design process, you’ll want to decide which audience(s) matter to your brand the most. 02. Choose an AI website builder There are many AI-powered tools to consider, ranging from all-in-one platforms to single-task apps. Start by choosing from the best AI website builders . If you’re looking to retain as much control over the process as possible, then you may choose to use a combination of tools (like MidJourney, ChatGPT and DALL·E3) to assist at different stages.  For the simplest solution, AI website builders are your best bet. Website builders  like Wix offer easy-to-use interfaces and AI capabilities that not only do the creating for you, but also guide you through the process.  Make sure to weigh your options carefully. You’ll want to assess things like:  Your must-have features:  What’s your game plan for your site? Do you need to enable online scheduling ? Do you require an online credit card payment  solution? What about gated pages or other specialized functionality? Check that your solution can accommodate your particular line of business.  Your in-house capabilities: Do you have in-house designers and engineers who can work with code? Or, are you a “solo-preneur” who wants to focus on sales and needs a more off-the-shelf solution?  Your budget: Is the pricing straightforward and within your budget? Some AI website builders are free, while others offer premium services for a subscription. Still others charge a one-time fee per design. Remember to think about both your current needs and future needs, and keep an eye out for any hidden costs. Customization options: Can you tweak things to make your site look just right? What flexibility do you have over the branding of your web pages? Integration options: Does your solution mesh well with other tools that you're using, like social media or email marketing platforms? Check which tools come built into your website builder, as well as what integrations are readily available. AI maturity: While AI is in its heyday, it’s not brand new to the world of tech. Some companies have been at it longer than others; Wix, for example, has been at the forefront of AI since 2016. Wix is able to draw on years of in-house design knowledge to inform its AI designs, avoiding cookie-cutter solutions or flimsy tools.   Get started with Wix for free— sign up now . 03. Design your site with AI As noted earlier, there are two main options for creating a site with AI: either using a website builder or taking a more a-la-carte approach. Let’s walk through each scenario.  Using an AI website builder Most AI-powered website builders will ask you a series of questions to get started, though the exact steps depend on the platform. If you’re using Wix, you’ll be greeted by a unique, chat-based experience that asks you a series of questions to get you set up. More specifically, you’ll need to take the following steps:  From the Wix  AI website builder  page, click “Create with AI” and set up a new Wix account or log into an existing one. Click “Start chat” on the next screen.  Answer the questions that appear in the chat box. The AI will ask for information about your business and goals to create a site with all the pages, content and widgets you need to support your brand. Take your time answering these questions, giving the AI as much relevant information as possible. Once presented with the option, click “Generate Site.” Learn more: AI prompts for website building   AI prompts for a website builder Wix will then spin up a website, complete with website header designs , images and text that reflect your business. If you’d like to make changes, ask the AI to regenerate the site or tweak specific elements (such as the theme or structure) of the site brief.  When you’re satisfied with the design, click “Continue with this site” and move to the Editor. Make any other desired changes from the Editor. The Wix Editor includes many other built-in AI capabilities, including AI tools for product descriptions, site copy and images. Use these features to your advantage as you fine-tune your site. Publish your finished site.   Without using an AI website builder Mix and match multiple AI applications as needed. When it comes to the site design stage, AI tools like DALL·E or Midjourney can help you visualize your ideas.  Provide a few core details about your site, like its purpose and the main message you want to convey. You can achieve even better results by describing your preferred: Visual style (modern, minimalist, vintage, etc.) Color scheme (monochromatic, pastel color schemes, etc.) Layout preferences (asymmetrical, on-page, etc.)  Images or icons (product images, lifestyle photos, shopping cart, etc.) Mood or tone (relaxing, corporate, etc.)  User experience (mobile-friendly, focused on user engagement, etc.)  Sources of inspiration (mention certain brands or designs to model after, but be careful of accidental copyright infringement).  For example, below is what DALL·E fashioned together when given the prompt “Homepage for a minimalist website that specializes in hand-knitted apparel.” AI outputs tend to contain gibberish as well as stylistic quirks, so you’ll likely need to tweak the image using a photo editor before implementing it into your site.  Once you’ve gotten a feel for how you want your site to look, you can build the front-end code by hand; use an AI tool like Visily or GitHub Copilot (which is powered by OpenAI Codex) to generate wireframes or code snippets from your image, respectively. Or, enter your content into a website builder.  Learn more: What is web design? 04. Refine your branding with AI  Any attention-grabbing website  includes imagery and elements that not only look good but also reflect your brand well. There are multiple areas where AI can help:  Business name: If your brand name is still up in the air, consider using Wix’s AI-powered business name generator  to brainstorm memorable names. Simply enter words that are relevant to your business values and type, such as “wedding flower arrangements” to generate a list of ideas. You can further refine your query or specify your industry to get more specific suggestions. Logo: Your logo is a small yet mighty representation of your brand. If you don’t have a logo—or if you’re looking to refresh your existing one—try Wix’s free AI-powered logo maker and follow this guide on how to make an AI logo . You’ll be asked a few questions about your type of business, the vibe you’re seeking and the text you want to include in your logo. The logo maker will even suggest taglines if you’re looking to include one in your logo. Then, the maker will give you various logo options to try out on your site.  Color scheme:  If you can’t decide the right color palette for your brand, tools like Khroma can help you on this front. Khroma uses AI to learn which colors you like. You train the AI by selecting colors you prefer, and it generates palettes based on your choices. 05. Populate pages with AI-generated content Your site design and layout are like the walls of a house. Once you have them, it’s time to fully inhabit your site with the content that will showcase your brand and its offerings. Quality content entices visitors to engage more deeply with your site and accurately sets customer expectations. You can use AI to speed up the development of text, images and even video, making it easier than ever to offer a rich mix of information in a variety of formats. With AI, you can:  Create or enrich website copy. AI text generators can help your produce site copy, from strong product descriptions to catchy homepage copy. For example, in Wix, you can use AI to write copy  for any web page. Prompt it to create new copy, or use it to edit existing copy for length, grammar and/or tone. Create visual assets for your site: Whether you need a custom image for your homepage banner or lifestyle images for your product pages, AI image generators can help fill in the gaps. Wix’s tools for text-to-image , which can be accessed from the Photo Studio in the Editor, works similarly to DALL·E; just describe what you’re looking for and AI will whip up a new image. Alternatively, you can use Wix’s tools to remove backgrounds from your photos or enhance the quality of your images. Learn 7 things you can do in 30 seconds using Wix’s AI image tools . Build, enhance and/or repurpose video: Video is the latest frontier for AI content generation , and a handful of tools now enable you to generate sound and motion with the click of a mouse. For example, Runway provides tools for creating videos based on text prompts. Visla generates videos using graphics and stock footage, and can also repurpose your own submissions into short, interactive snippets. Wix offers auto-generated trailers , which allow you to create 30-second clips from longer videos.  06. Optimize your site for SEO using AI Considering how 35% of U.S. internet users  stumble on new brands via search engines, you’ll want to avoid leaving search engine optimization (SEO) as an afterthought when you’re creating a site. There are both technical and on-page SEO factors to keep in mind, such as: Implementing keywords strategically and naturally throughout your content  Providing complete, detailed content on all of your pages Matching search intent with your content  Making sure each site page is crawlable, and includes things like alt text, title tags and meta descriptions  Ensuring your site runs smoothly (i.e., loads quickly, offers a good user experience, etc.)  The best AI-powered SEO tools combine keyword data with SEO best practices to help improve the rankability of your site. For Wix creators, the SEO Assistant  scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest SEO-optimized title tags  and meta descriptions for each of your Wix pages.  07. Add AI-powered UX features  In addition to generating static website content, AI can also help to personalize your site or make it more interactive with dynamic content.  End-to-end AI website creation platforms may offer these tools as enhancements within their toolsets, as Wix does. Alternatively, you can shop for standalone vendors that focus on specific AI-powered tools. Among the functionality to consider: AI-powered product recommendations: AI can factor in a shopper’s browsing behavior, past purchase history and saved style and size preferences to recommend products that they’ll love. Wix’s product recommender, for example, will suggest products based on a person’s shopping history—giving your brand more opportunities to upsell and cross-sell. Customer service chatbots: Two-thirds of consumers have used chatbots in the past year,  and 81% of those who did report positive results, according to a study by Zoom and Morning Consult. Integrating AI-powered automation into your live chat workflow frees up human customer service agents to solve tricky situations, while the chatbots can field order status lookups, issue return labels and other routine tasks. Wix has partnered with leading chatbot developers  to create seamless integrations. AI-driven heatmaps : AI heatmaps are a powerful way to improve your site’s user experience. They track user actions like clicks, scrolls and hovers, giving you a clear picture of how visitors interact with your pages. Want to know which parts of your site grab attention—or get ignored? Heatmaps make it easy to spot what’s working and what needs adjustment. You can use this data to refine your design, like repositioning calls-to-action or simplifying navigation. Best practices for designing a website with AI AI technology can significantly enhance and streamline the website creation process. When designing your website with AI tools, it's essential to adhere to best practices to achieve a successful and user-friendly outcome. By following these key tips for AI web design , you can enhance the user experience and optimize the functionality of your website. Integrate with human touch:  While AI can greatly enhance the efficiency and functionality of your website, it's important not to lose the human touch. Incorporate personal touches and elements that reflect your brand's personality and values. Test and optimize regularly: Conduct A/B testing, collect user feedback and analyze data to discover elements to improve in the next iteration. Doing this regularly ensures your website remains relevant, user-friendly and aligned with evolving trends and user preferences. AI can help analyze this data quickly and efficiently, making it easier to make data-driven decisions. Make your site accessible to everyone:  AI can improve accessibility by generating alt text for images or adjusting colors for better contrast, but it’s not a fix-all. Manual testing is still crucial for things like keyboard navigation, screen reader compatibility and readable fonts. Bonus: an accessible site isn’t just good practice, it can boost SEO and help you avoid legal issues. Use AI to boost SEO:  AI is great for crunching numbers and finding keywords, but it’s not a content expert. It might suggest piling your site with keywords in a way that feels robotic. Instead, use AI as a research tool and make thoughtful edits to create content that works for both search engines and real people. Keep your site locked down:  Cybercriminals are getting smarter and weak security could leave your site open to attacks. AI-powered security tools help detect threats and provide solutions. Use strong passwords, SSL encryption and keep your software updated. If you’re using AI to generate code, review it carefully—automated coding can miss things, and even a small security flaw can lead to big problems. Use AI to personalize:  AI-driven personalization can transform a basic site into an experience tailored to each visitor. From smart product recommendations to dynamic page layouts, AI keeps users engaged. But it’s important to stay transparent about data collection, follow privacy laws, and give users control over their preferences. Stay up-to-date with the latest AI trends:  AI is continually evolving, with new tools and features emerging. Stay on top of these developments to continue leveraging the latest technology for your website design. New to websites? Learn how to design a website to get started. AI for eCommerce website design AI is changing eCommerce by making stores smarter and more personalized. Businesses can recommend products based on customer behavior, past purchases and browsing history, boosting sales and engagement. AI-powered search features understand what customers need—even with vague or misspelled searches. It also helps adjust product prices in real time based on demand and competitor pricing, keeping businesses competitive. AI chatbots provide instant support, answering questions, guiding purchases and handling returns without human help. AI works behind the scenes to make eCommerce operations run smoother. It predicts when products are running low and reorders stock automatically to avoid shortages or overstocking. AI also spots unusual transactions to detect fraud early. Personalized email campaigns use AI to send the right promotions at the right time, driving more sales. At checkout, AI-powered tools help reduce cart abandonment with one-click payments and smart form-filling. Businesses using AI can deliver faster, more personalized shopping experiences and stay ahead in the market. AI for portfolio websites Say goodbye to spending hours tweaking layouts or fine-tuning designs—AI-powered website builders help you create sleek, professional portfolio examples tailored to your industry and style in minutes. They handle everything from selecting fonts and colors to optimizing images and tagging projects automatically. Plus, AI improves site speed and mobile performance so visitors enjoy a smooth experience no matter how they access your site. AI doesn’t just help with design—it makes your online portfolio work smarter. Need an impressive bio or project descriptions? AI writing tools can create them in seconds. Want to keep visitors engaged? AI chatbots and interactive features guide them through your work and answer questions instantly. Plus, AI-powered analytics show you what grabs attention so you can fine-tune and improve. Learn how to make a portfolio  to get started or explore these sample portfolio websites. AI for small business websites AI tools for small business make it simple to build and manage websites —no tech skills or big budget needed. If you're a solopreneur, local shop owner or online seller, you know how tough it can be to create a site from scratch. Hiring a designer costs a lot, updates take forever and SEO can be confusing. AI handles the tough stuff for you. It can design your site, write content, optimize for search engines and track performance—all in minutes. This frees you up to focus on growing your business while AI takes care of the website. Effortless website creation with AI builders:  Building a website for your small business used to be a challenge. Now AI-powered builders make it easy. Answer a few quick questions about your business and let AI create a fully functional site in minutes. It takes care of design, layout and optimization, giving you a professional site that looks great on mobile and desktop—no designer or big budget needed. AI handles your content and branding : AI helps create great headlines, product descriptions and blog posts designed for your small business website. It even suggests images, fonts and colors that fit your brand to make your site look professional. 24/7 customer support with AI chatbots : AI chatbots keep your customer service running around the clock, even after hours. They handle FAQs, guide visitors and manage simple tasks so your customers get fast answers while you stay focused on growing your business. Grow your business with AI-powered SEO and AI marketing : AI analyzes search trends, suggests the best keywords and helps optimize your site to improve your Google ranking. It can also automate social media, email campaigns and ads, making it easier to reach more people and drive traffic without needing a big marketing team. Smarter decisions with AI analytics : See how your website is doing with clear, actionable insights. AI analyzes visitor behavior, tracks trends and highlights what’s working. Use these insights to make your website better and make money with AI to grow your sales . AI website design: from ideas to pixel-perfect layouts AI makes it easier than ever to create layouts, color schemes and typography that truly reflect your brand. No need to start from scratch or settle for a basic template—AI tools take your input, like a mood board, logo or short brand description, and instantly deliver polished professional designs. They handle visual balance, spacing and contrast so even non-designers can get custom results that stand out. Modern AI website design tools take it further by adapting elements in real time. If someone visits your site on mobile, the AI might switch to larger buttons, bolder text and simpler layouts for better usability. It adjusts imagery, animations and backgrounds based on engagement, keeping your design clean, focused and ready for any screen size. Even with website design templates , AI steps in to fine-tune the details. It suggests smart changes like swapping out a busy header image, adjusting font weights for readability or balancing whitespace for a cleaner look. These updates aren’t just about aesthetics—they’re guided by data and design best practices to ensure your site communicates your message clearly and effectively. Benefits of using AI for website design AI is transforming website design, making it faster, smarter and easier to create a site that reflects your brand. These are just some of the many benefits of using AI for website design: Speed up your design process:  AI handles repetitive tasks for you, helping you get your website live faster without sacrificing quality. Save on costs:  Many AI tools are free or budget-friendly, giving you professional results without the expense of hiring a designer. Easily customize your site:  AI makes it simple to tweak layouts, test different designs and adjust your website until it fits your vision perfectly. Create a better experience for visitors:  AI can anticipate user behavior, helping you design a website that’s intuitive, easy to navigate and enjoyable to explore. How to design a website with AI FAQ Can AI replace human web designers? No, while AI can assist and streamline the website design process, it can't fully replace human creativity and expertise. Human designers can bring a personal touch and unique perspective to website design that AI may not be able to replicate. Can I customize my website designed with AI? Yes, most AI-powered website builders allow for customization and personalization. You can add your own content, choose from a variety of design templates and make changes to suit your brand's unique style. Do I need coding knowledge to design a website with AI? No, AI-powered website builders often require little to no coding knowledge. They use intuitive drag-and-drop interfaces and offer pre-designed templates to make the design process accessible for individuals without technical expertise. What are the benefits of incorporating AI into website design? Integrating AI into website design brings a range of benefits. AI streamlines tasks, freeing up designers to focus on creativity. It boosts personalization by analyzing user data for tailored experiences, increasing engagement. AI tools also reduce costs by minimizing manual work in website management. Lastly, AI-driven data analysis informs future design decisions, optimizing websites. In all, incorporating AI leads to user-friendly sites, enhancing visitor experience and simplifying the design process. How can businesses measure the effectiveness of AI in their website design efforts? To measure the effectiveness of AI in website design, businesses can track metrics such as user engagement, bounce rates, conversion rates and overall site performance. They can also gather feedback from users to gauge satisfaction with the site's design and functionality. In addition, conducting A/B testing on different versions of the site can help determine which features are most effective in achieving specific goals. How can I strike a balance between the human touch and AI? The key is to integrate AI tools and features while still utilizing human creativity and input. Incorporate elements that reflect your brand's personality, values and unique perspective, while leveraging AI for data-driven decisions and efficiency. Regular testing, feedback and analysis can also help strike a balance between the two. Can I use AI to create a website? Yes, you can absolutely use AI to create a website. AI-powered tools can help design professional layouts, generate written content and even suggest optimized user experiences based on your audience's needs. These platforms are often user-friendly, allowing non-technical users to build and customize their websites without needing coding skills. How long does it take to create a website with AI? Creating a website with AI can take anywhere from 30 minutes to a few hours for simple sites like personal portfolios or blogs, thanks to automated tools like Wix ADI. For more complex projects, such as small business websites or eCommerce stores, the timeline can extend to a few days or even a week, depending on customization needs and features. The platform you choose and your familiarity with the tools also play a big role in determining how quickly you can launch your site.

A look back at the 1990s through the 2020s shows how website design imagery vibrantly transformed from static, pixelated, flat symbols, to fluid, high-quality, dimensional visuals. Now, today’s challenge for web designers is taking advantage of the advanced visual technologies to find a stylish visual language that enhances your site’s overall aesthetic, user experience and performance. In this article, I’ll review the role of imagery in web design, the manifold types and the game-changing tools available (like these free icon packs ). Then I’ll sit down with Adi Huri, creative product manager for WOW (Wix’s visual innovation team), to uncover five best practices for implementing visuals when it comes to how to make a website . What role does website imagery play in 2022? A picture speaks a thousand words, and I have to agree when it comes to your website’s visual impact in 2022. We live in a world overwhelmed with images: The average adult spends about 30 minutes a day browsing Instagram’s whopping 95 million daily-uploaded photos. On top of that, we encounter between 4,000 to 10,000 advertisements daily . That being said, when you design a website , you want visitors to look at something new. Choose imagery that doesn't just follow trends, but helps audiences remember your stand-out brand identity. Today, you can take advantage of advanced UX design tools to create a striking visual experience for your visitors that doesn’t sacrifice performance or security. Types of website imagery In this section, I’ll go over the image types you may use while creating your website. I’ll also include each type’s purpose with tips to help you optimize, plus some examples of each type in action. Photography We usually see product or event photographs as strictly marketing tools, but website photographs can do so much more than just sell merchandise and tickets. Website photography can visually draw people into your design, selling not just one product—but an entire vibe. You can also apply plenty of tools, like filters or cropping, to enhance your images’ visual identity. To start, consider using these two common photograph types on your website: Stock photographs Many websites requiring a high volume of imagery or limited resources opt to use high-quality stock photos on their website. Though not exclusive to your brand identity, they can portray more universal visual ideas (e.g. generic nouns: people, like "families"; places, like "beaches"; things, like "breakfast"; and ideas, like "partying.") Stock photos always have a license attached to them, too. Tip: Wix offers its users an entire library of exclusive stock photography for users to easily apply to their websites. An enthusiastic in-house team produces most images to reflect current trends, too. If you can’t find what you like, you can also integrate royalty-free images from popular collections like Shutterstock and Unsplash within the Wix Editor. Custom photographs On the other hand, websites need custom photography to visually represent their distinctive elements, whether through headshots for an About Us page, product photography, or proof of client work. While custom photography can be expensive, today's mobile devices can do a good job fulfilling many of your website's photography needs–just make sure the photos look professional and are high-resolution files. Example of custom photographs by Gatsby Bar Video If photographs deliver a vibe to website visitors, video does to an exponential degree. With wider angle ranges, lengthier messages, animation and more, videos can help website visitors effortlessly engage with more content. Because of this, designers constantly seek to integrate this powerful optic tool into websites, whether with traditional formats or more trendy, cutting-edge video tools: Traditional video player Whether embedding a stock video in your site’s design for decoration or uploading an original video to boost your marketing game, traditional video can act as an informative tool and engage both first-time visitors and loyal customers. Tip: Wix supports the most popular types of video files and allows you embed videos in your site with as little as one click. Additionally, you can stream video directly from Vimeo and YouTube onto your website with convenient Wix Editor integrations. The user-friendly Wixel Video Maker makes it easy to customize your media’s design and display. Transparent video Transparent videos are exclusive to Wix, using an invisible background to bypass the traditional mp4 streaming limits, resulting in animated images that jump right off any device screen. Designers can use this unique technology to complement and give character to a modern website. Plus users can view these high-quality micro animations from any browser or device. Tip: Wix collaborated with artists, designers and global users to create an exclusive transparent video collection. Can’t find anything you like? Upload and customize your own dynamic designs with our one-of-a-kind tool that lets you manipulate color, rotation, size and animation. VideoBox Wix’s VideoBox is not your traditional video player. The decorative web design tool allows users to take videos beyond the traditional format, employing unique effects to create super cool visuals for your site. From overlays to customized buttons and behaviors, and even adding shadows or borders—you can also apply a Video Mask to cut your media into unique shapes to create an impressive visual effect. Video Mask You can also apply a Video Mask to cut your video into a unique shape and create an impressive visual effect. You can choose from thousands of shapes and vector art or upload your own SVG file with a custom shape. Vector art Vector files, also known as SVG (scalable vector graphic) files, refer to illustrations built using mathematical formulas. These malleable files allow for customization of shape, size and color. While we may take these sophisticated graphics’ ubiquitous internet presence for granted, you may not realize vector files single-handedly changed the web design game. Tip: Wix WOW team’s exclusive Vector Art collection includes thousands of bespoke vector illustrations and icons commemorating important social dates, holidays, seasonal trends and unique causes (such as our latest collection supporting Ukraine). These visuals can expand to any size without pixelation—an essential quality for today’s designer that is ideal for performance. You can also upload your own SVG file and customize it with the Wix Editor: on top of playing around with color, opacity, size, shape and animation—try flipping and rotating these visuals for special effect. As text files, SVGs are especially vulnerable to malicious security attacks. But thanks to Wix’s sanitation engine, you can upload your own Vector Art with the piece of mind that it won’t breach website security. Backgrounds Composing your imagery includes choosing a website background to set the tone for your visitors as they arrive and scroll through your site. Basic backgrounds, such as solid colors or patterns, can serve as a strong foundation for your site’s content. For those who want a more expressive backdrop, choose from these impressive options: Image backgrounds You can use high-resolution graphics or photos to strengthen your site’s visual story. But you don’t have to limit your background to just one image—for example, you can add strips to break up the content or include multiple images. An image background can become even more interesting with other easy-to-apply modern hover effects, image layers and filters. Tip: When paired with Wix’s 13 scroll effects, you can combine your imagery with an even more engaging quality like parallax scrolling , a technique which slows down your website background’s pace, resulting in a 3D effect as visitors scroll your site. Or try freeze scrolling to hold your background image in place as visitors work their way through your site’s content. Website example by The Baked Product Video background We’ve already touched on how video impacts audiences today—so it’s no surprise that many website designers now choose video backgrounds over static images to engage users. Tip: The Wix editor includes three video overlay options to add even more depth to your background. Gradient background Website gradients are color transitions departing from one central color point and gradually blending into another. A hot web design trend in 2022, this strong aesthetic looks modern, advanced and adds depth to your design. Tip: While gradients are complex designs, Wix brings it down to earth. From radial and linear gradients, to our very own cutting-edge Fluid Gradient, you can implement the Wix Editor’s ready-to-use backgrounds without any custom coding. As you can see in the image below, gradients can also be combined with an image in your site's background. Learn more: What is web design? Expert website imagery design tips I sat down with Adi Huri, Creative Product Manager for WOW, to point out website imagery best practices. We also hand-picked a few of website ideas from Wix users websites to visually inspire you: Website imagery tip 1: have fun with image tools Today’s built-in tool arsenal allows you to easily apply visual effects that were once only attainable with complex code or digital design programs. “We at Wix have created these visual tools to make your life easier and help your website stand out. We always have performance in mind,” says Adi. “These aren’t only for starters, but can save anyone with a vision time and money to create quality visuals”. Huri adds, “For example, tools like our Video Mask that allow users to crop their own videos into custom shapes, filters or overlays is something we once needed professionals and external software to create. Now, anyone can apply these effects in seconds” Website imagery tip 2: add a favicon to your website Your website imagery should uplift your design, amplify your branding efforts and feel organic for visitors. When choosing vector art, photos or backgrounds, aim for styles that form a cohesive aesthetic with your brand assets. Most importantly—include your logo for visitors to see in your site’s imagery. With this in mind, don’t forget one tiny element: your website’s favicon . This tiny icon is displayed on the tab at the top of your website browser, as well as your bookmark bar, history and in search results pages. “A favicon plays an important role in website navigation,” says Adi. “I don’t know about you, but I have about a hundred tabs open right now—and if a website doesn’t have one, I won’t be able to re-find it as I browse from one site to another.” OK Drugs ’s online CBD shop nails a cohesive presence—from the color scheme and type design, to product photography and, of course, the favicon. Website imagery tip 3: don’t forget social share images Huri emphasizes that website owners often overlook social share images—or the image displayed when a URL is shared on apps like Facebook and Whatsapp. Even if your shared webpage doesn’t include imagery, social share images can give audiences a good visual preview of your site. For each website page, choose a social share image that reflects its topic. Since every platform has its own criteria for social sharing images, titles and descriptions, make sure you preview before pressing publish. Website imagery tip 4: pay attention to quality We’ve moved past pixelation, blurriness and imbalance (unless, of course, your site hits on the nostalgic Y2K aesthetic trend.) However, those crystal clear visuals shouldn’t come at the cost of your loading speed. Get the best of both worlds with these rules of thumb: File formats With so many types available online, make sure you upload the best image file type for your illustrations, photographs, videos and more. Use high-resolution media On top of selecting authentic, relevant imagery for your design, make sure the files are also high resolution. “We understand how important performance is—and create tools that provide you with advanced features, doing everything on the backend to make sure it will be optimized for the web” says Adi. “We always have performance in mind, so this shouldn’t stop you from choosing high-quality media. We will optimize it to the exact dimension displayed on screen, without any loss of quality.” Website imagery tip 5: make your images accessible Web accessibility gives everyone the opportunity to interact with your website, regardless of ability. When it comes to your site's imagery, include alt-text to enhance the experience for visitors using screen readers. The HTML text accurately describes the content and function of your site’s images in a brief sentence or a few words. Write alt-text as concisely as possible. Without alt text, screen readers can only notify a user that the page contains an image. “Sometimes you will see alt text that is not descriptive enough. But our imagery is not meant to be just a technical description for visitors—it plays an important role in setting the vibe of your site,” Adi says. “We need to elaborate with more information to help people who can’t see properly discern what you want to communicate with your visuals.” Adding descriptive alt text touches on another aspect of your site’s performance: SEO. Search engines use alt text to decipher your website’s photos and graphics, making it an important practice for improving organic search performance. You can find a selection of web design tutorials here .

Ready to showcase your best work? Start building your portfolio → Your work can speak for itself—but only if it’s seen the right way. A portfolio website  turns sketches, branding projects, packaging designs and client work into a story that shows how you approach design challenges, develop concepts and execute visual solutions. Done thoughtfully, it’s a space where your style, process and ideas come to life for anyone who visits. Build a website  with Wix. TL;DR: graphic design portfolio examples In this guide, we break down what makes a great portfolio, with real examples from designers across different specialties. Each one highlights a unique way to organize, present and talk about your work online. You’ll also get step-by-step tips on how to create your own portfolio, from choosing the right projects to writing strong case studies, so you can learn how to start a website that reflects your style and goals. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a graphic design portfolio? A graphic design portfolio is a curated collection of your works throughout the years. It provides potential clients with a well-rounded vision of your work, style and other important background information that can help influence hiring decisions. The bulk of your portfolio will include images and descriptions of your past experience, but an online graphic design portfolio means you can engage visitors in new ways. Continue reading to make a graphic design portfolio website that will stand out online. What makes a great graphic design portfolio Portfolio feature Why it matters Curated project selection Shows your strengths and design focus Clear project descriptions Helps clients and collaborators understand your work Visual consistency Builds a cohesive, professional impression Simple navigation Makes your work easy to explore Personal branding Reflects your personality and creative identity Mobile-friendly design Ensures your site looks polished on any device Contact and social links Makes it easy for people to connect or follow your work 9 inspiring graphic design portfolio examples Longo Designs Kath Anderson Seasons of Victory Sonja Van Dulman Liron Eldar-Ashkenazi Ryan Haskin Brad Albright Wendy Ju Fernando Dominguez 01. Longo Designs With the Wix platform I was able to make a stunning website with minimal cost and time. With no web design experience, I was able to figure it out all on my own. Longo Designs is a branding studio in Los Angeles that tells stories through smart strategic design. The portfolio is full of color and energy using full-screen images and videos to pull you in. Each project explains the challenge the creative process and the final outcome showing how ideas develop and change. I love the way you can start with a blank canvas and build something very unique. Everything’s under one roof—domain name, website and email. The form builder tool is great; it captures all the information from guests to my website, and the social media links are fantastic because they connect right to all my accounts. Nick Longo, graphic designer and brand specialist 02. Kath Anderson In the graphic design portfolio example below, Kath Anderson adds “design” to her domain name ( www.kathandersondesign.com ) . This detail adds a personalized touch to the browsing experience and keeps the website on-brand. Learn more: Why do I need a portfolio? What to include in a portfolio 03. Seasons of Victory Linda Baritski, aka Seasons of Victory , gives us a great graphic design portfolio example. Highlighting her most recent designs across a diverse group of projects, Baritski keeps her portfolio relevant while showing off her range of skills. Be inspired by our roundup of these top graphic design trends. 04. Sonja Van Dulman Organize your examples into categories so visitors can easily find what they’re looking for. Look at the graphic design portfolio example of Sonja Van Dulmen  studio, for example: They’ve divided their work into four categories (“Art Direction & Branding,” “Digital Art,” “Website Development” and “Set Design”), making it easy for visitors to find work that matches their interests. Learn more: Graphic design ideas 05. Liron Eldar-Ashkenazi In this graphic design portfolio example by Liron Eldar-Ashkenazi  (aka Lirona) below, each gallery image includes titles that, once clicked on, open to a unique page with an in-depth project description. She uses this to note projects that received press recognition and award-winning designs, making sure clients can recognize her work at its best. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 06. Ryan Haskin Ryan Haskin ’s graphic design portfolio example (shown below) really lets his personality shine through. Haskin’s custom layout includes scrolling effects, bright vector art and animated visuals throughout the design to keep visitors engaged. On top of his “more-is-more” style, Haskin’s categorizes his portfolio galleries for a seamless user experience. 07. Brad Albright In the portfolio example below, Brad Albright ’s organized website menu creates excellent user experience—it includes links to important pages and has a unique logo that directs back to his homepage in one click. 08. Wendy Ju When adapting your design for mobile usage, consider condensing your menu design into a hamburger menu. Or, you might use this menu style from the get-go on your desktop version, like in Wendy Ju's graphic design portfolio example. To save more screen real estate for her images, t​he designer places an easily-findable hamburger menu at the upper right hand corner of her site. 09. Fernando Dominguez While Fernando Dominguez' s graphic design portfolio example is extensive, the designer's contact section is short and sweet—including an email address and links to his social media accounts in the website footer. How to make a graphic design portfolio in 10 steps Follow these 10 steps to make your own graphic design portfolio. The most efficient way to learn is often by example, especially when you’re visually inclined, so on top of outlining this process step-by-step, we’ll also draw inspiration from these portfolio examples and grab tips from designers with a strong online presence. Expert tip from Hani Safe, Product Manager at Wix: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance online presence." 01. Choose a website or portfolio builder The first step in knowing how to make a portfolio is finding the right website building platform. From low-code, no-code platforms to entirely DIY-friendly software, choose a website builder that suits your knowledge, skills and resources. Plenty of platforms combine the best drag-and-drop technology with advanced design features, optimization tools and business and eCommerce solutions for streamlined solutions that’ll please even the most discerning pros. Tip: For users who want to build a custom website type in record time, try creating an AI-generated website with Wix. Born from the latest tech and Wix ADI , our AI website builder allows you to create a bespoke website, simply by chatting with AI. Still need an extra hand? Hire a professional designer through the Wix Marketplace to quickly get your graphic design portfolio up and running. 2. Pick a template or layout Your website’s layout will lay the groundwork for your graphic design portfolio. Professional website templates can help you speed-up the process, since the layout is already provided. You’ll generally start with an easy-to-use and customizable template that includes the pages and design elements you need. Many platforms offer portfolio templates designed for the needs of self-creators and freelancers. Choose one that speaks to your personal and professional style, and upload your own content from there. A template is not set in stone, so you can delete design elements you don’t like—such as imagery, color or fonts—before you hit publish. If you design a website from scratch, create the framework by deciding on your layout type. Symmetrical layouts are a popular choice for portfolio website designs . If there was a vertical line running down your webpage, a symmetrical layout would imply that the visual weight is equal on both sides of that line. Expert tip from Anna Suntsov, Blog and Social Design Team Lead at Wix.com: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." But an asymmetrical layout can help create a sense of hierarchy, movement—or simply foster a unique composition that stands out from the rest—as seen in Juliette Van Rhyn ’s graphic design portfolio example below. Van Rhyn says of her portfolio: “I wanted to develop a look and feel for my website that reflected the characteristics of my work; I opted for a playful, offbeat layout, using colors found in some of my posters. My aim was to make my website feel like one of my designs in its own right, to create a cohesive identity that gives a strong sense of what I offer as a designer.” Be inspired by these sample portfolio websites. Although the arrangement of content may be different on each side with an asymmetrical layout, balance is achieved as long as the visual weight of elements is equal. Make sure your design is clean, simple and mobile-responsive so visitors can focus on your work. Navigation tip:  Make it easy for visitors to find key pages like your portfolio gallery, resume, or contact information. Add a clear website menu, usually in the header, and prioritize the most important pages so users can navigate your site without confusion. For more inspiration check out these UX portfolio examples . Expert tip from Dafna Rabin, Template Design Team Lead at Wix.com: "Once you pick the right layout or the right template for you, I think it's really important and a lot of the time users don't really do that is to first make sure you customize all the content. So you don't leave like unrelated images or you don't leave unrelated paragraphs or you really think about the flow of the content of the story that you want to tell for your users." 3. Find a domain name Finding a domain name is one prudent step toward launching your professional graphic design portfolio. A domain name is the address people type into a browser to reach a specific site, which will give your site some sharp branding, and make it easy for clients to recognize. When choosing your domain name, keep it short and to-the-point. Designers and other creative professionals commonly use their first and last name for their domain. Tip: If you want to give audiences a preview of your site to build the hype, consider making your domain live while it’s still in production and adding a website under construction page. 4. Curate and showcase your best graphic design works As a graphic designer, you probably have a diverse collection of works to show future clients, from book cover ideas to wedding invitations. But one of the best design portfolio tips is to choose quality over quantity. Select 3–6 strong projects or case studies that showcase your problem-solving skills, creative process and final results. Include a range of projects to highlight versatility, like branding, web design, print and illustrations. Pro tip:  For beginners, create mock projects or participate in design challenges to fill your portfolio. Expert tip from Yaya Aaronsohn, Head of Brand Maker at Wix.com: "I am endlessly fascinated by the transformative power of design elements—fonts, icons/ graphics, and colors—when woven together to craft unique and captivating logos and brands. It never ceases to amaze me how these seemingly simple components can yield a diverse array of beautiful and distinctive visual identities that authentically reflect a business's values and character." 5. Upload images to a gallery Getting your work online requires uploading images to your graphic design portfolio and setting up a gallery . First, make sure you have high quality images of the works you want to show. Optimize images by resizing and compressing them to ensure fast load times without sacrificing quality. While custom photography can be expensive, today's mobile devices can fulfill many of your website's photography needs–just make sure the photos look professional and the files are high-resolution. 6. Add context and describe your work Portfolio websites contextualize the visuals for visitors. Add concise descriptions about each work included in your own graphic design portfolio, including at least the medium you worked in, the date and the client (if relevant). To further contextualize your project, especially personal ones, you can even add your inspirations for the project. Include descriptions for each project detailing: Client or project goal (the “problem”) Your role and contributions Creative process (sketches, drafts, mood boards) Final outcome or results Be sure to also include alt text for individual images, which is not only a key practice in web accessibility, but also optimizes your site for organic search. This text should concisely describe the content on your site to help visitors using screen readers. Expert tip from Adi Huri, Product Manager at WOW for Wix.com: "There are over 2 billions websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable." 7. Customize your portfolio design According to the latest web design statistics, design has a 75% influence over a website’s credibility, according to WebFX. So use your designer's eye to give your online portfolio the most professional look and feel. Most importantly—give it personality to help it stand out. This means having a cohesive design, strong branded elements and, of course, providing visitors with a great user experience. Expert tip from Yaya Aaronsohn, Head of Brand Maker at Wix.com: "Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand." If you use a template, you could have everything you need for your site to function—but you’ll probably want to make visual adjustments to fit your work and personality. For example, you can replace your site’s color scheme, font and imagery style in your template with visual features more characteristic of your personal brand. 8. Work on SEO and visibility SEO plays a crucial role in making your portfolio visible to clients and employers. Here's how to ensure your site gets noticed: Use smart keywords : Add relevant terms to your titles, headings and descriptions. Optimize your visuals : Write SEO-friendly alt text for all your images. Share your expertise : Post blogs or portfolio updates that show off your skills. Think local : If it applies, claim your business on Google My Business and optimize for local searches. Pro tip : Wix SEO tools give you a step-by-step plan and AI-powered meta tag suggestions to help your site connect with the right audience. 9. Include essential information While your work alone may sell potential clients, visitors to your graphic design portfolio will most likely want more information before they reach out. You can expand on your work by including an About page with your CV, bio or other details that shed light on your professional background. You could even add a touch of personality by adding fun facts, like your role models or favorite graphic design magazines. Make sure to include: About page or bio:  Share your background, motivations and design approach with a professional photo. Contact details:  Add your email, phone number, LinkedIn and other social links. Resume or CV:  Include a downloadable PDF. Testimonials or references:  Feature feedback from clients or colleagues to build credibility. Accomplishments:  Highlight awards, certifications or press coverage. When making a professional portfolio , you always want to have contact details published. Once visitors decide they want to hire you, they should easily be able to find an email address or a contact form on your site to get in touch. 10. Publish and share your portfolio Now that you’ve covered these essential steps, it’s time to publish your graphic design portfolio. Once your portfolio is live, share it across social media and professional networks. Seek honest feedback from peers or mentors and refine your portfolio based on suggestions. Keep your portfolio current by adding new projects, updating your resume and tailoring it to specific job applications. Learn more: Graphic design styles What to include in a graphic design portfolio A strong graphic design portfolio highlights both your creative range and your thinking behind the work. Focus on quality over quantity and choose pieces that reflect the type of projects you want to attract. Show a variety of projects Include different types of design work, such as logos, brand identities, print materials, web designs, packaging and illustrations. A diverse selection helps demonstrate your versatility and ability to adapt to different design needs. Add case studies, not just visuals Go beyond the final design. Briefly explain the project goal, the challenge you were solving and your role in the process. This context helps potential clients or employers understand how you think and work, even for personal or concept projects. Treat your portfolio as part of your brand Your portfolio website is a design project in itself. Use consistent colors, typography and layout choices that reflect your personal style and make your work more memorable. Use high quality visuals Make sure every image is sharp, well-lit and professionally presented. Mockups can help show your designs in real-world contexts and elevate how your work is perceived. Include clear contact details Make it easy for people to reach out. Add visible contact information and a resume or about section so potential clients or employers can quickly learn more about you and get in touch. What are some common mistakes to avoid when creating a graphic design portfolio? When building a graphic design portfolio, a few common mistakes can weaken the impact of your work. The good news is that they’re easy to avoid with a more intentional approach. Lack of focus It’s tempting to include everything you’ve ever designed, but more isn’t always better. Remove outdated or irrelevant projects and focus on a curated selection that reflects the type of work you want to do next. Choose pieces that highlight your strongest skills and your unique design style. Poor visual presentation Your portfolio should look as polished as the work inside it. Inconsistent layouts, blurry images or low-resolution files can distract from your designs. Stick to a clean, minimal layout and use high-quality visuals with a consistent style throughout. Missing or weak explanations Strong visuals matter, but context is just as important. Avoid showing work without explanation. Add short descriptions that outline the project goal, your role and the outcome. Clear, well-written captions help demonstrate your thinking and professionalism. Ignoring your target audience Sending the same portfolio to everyone can limit its effectiveness. Whenever possible, tailor your portfolio to the role or client you’re targeting by highlighting the most relevant projects. Not keeping your portfolio updated An outdated portfolio can make your skills seem stagnant. Refresh it regularly with recent projects that show your growth and evolving expertise. How do I make my graphic design portfolio stand out? Expert tip from Hani Safe, Product Manager at Wix: "Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." Standing out in a competitive design space isn’t easy, especially when you’re applying for new roles or projects. But a strong graphic design portfolio should clearly reflect your skills, style and way of thinking, and it’s something worth refining over time. To make your graphic design portfolio stand out, start with a clean, visually engaging layout that reflects your design aesthetic. Showcase your best and most relevant work and tailor it to the audience or niche you want to attract. Include a mix of projects to show versatility, but give each one clear context. Briefly explain your role, the goals and the outcome so viewers understand your process, not just the final design. Even senior-level portfolios don’t need big-name brands to impress. What matters most is attention to detail—strong organization, intuitive usability, thoughtful typography and technical precision. Many experienced designers elevate their portfolios with in-depth case studies that show how and why their work succeeds. Use personal branding to make your portfolio memorable. A cohesive color palette, typography and visual style help tell your story. Adding a short introduction, your design philosophy or what drives your creativity can make your portfolio feel more human and engaging. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Graphic design portfolios FAQ How do I start a graphic design portfolio? There are many ways to start your portfolio. First, we recommend collecting together your design examples and establishing a theme for how you want to showcase it. Think about who you want to see it, and why. Is it more personal or professional as this can affect the theme and design. Next you'll want to choose a portfolio website builder, like Wix, which can help you take your portfolio from start to finish, and help you be able to find ways to promote it if necessary. What should a graphic design portfolio include? A graphic design portfolio should first include a well-curated selection of your best work that showcases your skills, creativity, and versatility as a graphic designer. Other specific elements or sections it should include are - Introduction/About Me Work samples: a. Branding and Logo Design b. Print Design c. Digital Design d. Illustrations (if applicable) e. Typography f. Motion Graphics (if applicable) g. UI/UX Design (if applicable) Project descriptions Design process (optional) Contact information Testimonials (optional) Resume/CV Online presence Regular updates with new work and projects What to remember when creating a graphic design portfolio for University? Showcase your best work: Always go for quality over quantity. Not sure what's your best work? Ask a lecturer or course tutor to help you choose. Include a variety of projects: Don't be afraid to show of your diverse skills and interests. Clearly explain your design process: Show your thought process, not just the final product. Include techniques, design styles and tools used. Gather feedback before publishing: Ask your fellow students and course professors to review your portfolio. How many projects should I included in a graphic design portfolio? Aim for 8-12 projects showcasing your best and most relevant work, highlighting your range of skills and specific strengths. How detailed should project write-ups be? Project write-ups should be concise yet informative. Provide context, highlight design decisions and emphasize the impact of your work. Should I include personal projects or only client work? You can both personal projects and client work because it will help demonstrate your versatility as a graphic designer, while highlighting your passions. It's good to show your personal style, balanced with your professional experience. How often should I update my portfolio? Here's a potential update schedule to follow: 1. Every 3-6 months 2. After completing significant projects 3. Before job applications 4. When learning new skills What are some common mistakes to avoid in a design portfolio? Some common mistakes to avoid with your portfolio include: Overcrowding with too many projects Including outdated or low-quality work Lack of context or project descriptions Poor organization or navigation Inconsistent presentation style Slow-loading or non-responsive website Typos or grammatical errors Overuse of design trends Not showcasing process Ignoring mobile optimization Should I include testimonials or client feedback? It can be a good idea because it helps build credibility, showcase your professionalism, demonstrate your ability to satisfy clients, highlights your strengths and skills and builds trust. How do I present collaborative projects in my graphic design portfolio? To present collaborative projects in your portfolio: 1. Clearly state your role 2. Highlight your specific contributions 3. Explain the team dynamic 4. Show before and after (if applicable) 5. Describe the project challenges and solutions 6. Include team member credits 7. Showcase final outcomes 8. Explain your learning experience 9. Use "we" for team efforts, "I" for personal tasks 10. Include any leadership roles you may have had