Search Results

Turn your ideas into sales and start selling with Wix eCommerce→ Learning how to set up and manage your online store is the foundation of every successful eCommerce business and the platform you build on shapes how far you can grow. Wix supports scalable eCommerce operations, serving businesses from small online stores to high-revenue brands generating $5M to $30M+ in annual revenue. This walkthrough covers each step of opening an online store on Wix, from storefront design to payments, SEO and launch. Learn more: How to sell on Wix TL;DR: how to set up and manage your online store with Wix This guide walks through the six steps to set up and manage an online store on Wix. You'll learn how to build your storefront, add products, accept payments, optimize for SEO and publish with advanced capabilities built in to support your business as it scales. Step What you'll do 1. Build your storefront Choose a template or generate a site with Wix's AI website builder 2. Add your branding and customize the design Apply your logo, fonts, and colors, then optimize for mobile and accessibility 3. Add your products Upload your catalog, set up variants, and optimize product pages 4. Choose how to get paid Connect payment providers, set shipping rates, and configure tax collection 5. Optimize your site for SEO Set up technical SEO, AI meta tags, and a Google Business Profile 6. Publish and manage your store Launch your store, then monitor performance with analytics and marketing tools Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to set up and manage your online store with Wix Build your storefront Add your branding and customize the design Add your products Choose how to get paid Optimize your site for SEO Publish and manage your store 01. Build your storefront In eCommerce, design directly impacts conversion. Layout decisions, navigation depth, and visual hierarchy shape whether a visitor browses, abandons or buys. It’s the blend of layout and visual elements that helps guide shoppers through the buying process in a way that feels natural. Wix gives you two professional starting points, both engineered to support complex catalogs and high-traffic stores from day one. You can browse from 2,000+ designer-made templates or use Wix's AI website builder. Learn more: What's the best way to start an online store? How to start a business Ready to start? Build your site on Wix Option A: choose an eCommerce template Pick from a variety of free eCommerce website templates. As a starting point, consider is the size of your product catalog. For a large product catalog: Consider a template that comes pre-built with several product categories, deep search and store navigation functions. This will help organize your catalog and make it easy for customers to shop your site. For a small product catalog: Choose a template that puts your products front and center and showcases your entire catalog from your homepage. For just one product: Pick a template that focuses on a quick buyer flow by putting your product at the center and focusing on a quick purchase experience. Wix Graphic Designer Kobi Michaeli further notes, "Don’t judge a template simply by its looks. Think about what you need your website to do. At minimum, you should know the main purpose of your website, the main pages you need, the main action(s) you want visitors to take and the types of content you want to add." "At the end of the day, the template you choose should reflect your unique needs," he adds. "Don’t get too distracted by how attractive a template is—look first at its features and usability. Read Kobi's other tips for selecting the right website template. Option B: use Wix's AI website builder If you’re looking for more bespoke designs, Wix’s AI website builder could be your best bet. Simply chat with AI to receive a fully functional website. The builder will weigh your business goals with industry best practices, plus Wix's decades worth of experience in web design to suggest the best design for you. The finished website will include custom images, text, essential pages and integrated apps. You can regenerate your site as many times as you want from the builder, or customize specific elements using Wix's signature drag-and-drop editor. Did you know? Wix Harmony integrates the full Stores vertical natively, enabling merchants to launch a complete online store from a single prompt with a refreshed responsive product page built for performance across all devices. Business tools are wired in from the start, including catalog management, payments, and analytics. 02. Add your branding and customize the design Once you’ve got the bones of your store in place, you'll want to spend some time customizing the design to your liking. No matter if you started with a template or AI, you can use the Wix Editor to make precise changes. Start by uploading your logo, custom fonts and brand colors into the Editor; you can set a site theme that keeps everything consistent across your site. You've also got multiple AI tools at your disposal to help fine tune your layout, graphics and more. Tip: If you're starting an eCommerce business for the first time, Wix's free store name generator and logo maker may come in handy. Or, team up with a professional designer in the Wix Marketplace. As you tweak your site, pay attention to several details that could heavily impact the experience on your site: Clear navigation: Organize your online store with menus, categories and helpful filters. Add a search box so shoppers can find what they’re looking for right away. Clear visual hierarchy: Ensure the most important elements stand out using size, color and placement (e.g., product titles should be prominent, with calls-to-action [CTAs] like “Add to Cart” in bold). Clean layout: Avoid clutter. Use white space strategically to draw attention to products and CTAs. Trust signals: Include customer reviews and ratings for social proof. Display any visual cues (such as “Secure Checkout" symbols and logos of reputable customers) that can reassure visitors that they’re dealing with a legitimate brand. Mobile-first design: A huge chunk of traffic is mobile—your store should look and work great on phones and tablets, not just desktops. Every Wix site renders responsively across devices, with granular control over mobile-specific breakpoints, layouts, and interactions for stores that demand pixel-level consistency. Make sure to review both the desktop and mobile layouts of your store from the Editor. Accessibility: Ensure your site is accessible to people with disabilities by following WCAG guidelines. Use high-contrast text, descriptive alt text for images and keyboard-navigable menus. Checkout: Customize the checkout form according to expected behaviors. On Wix, you can set conditional rules, custom fields, policy checkboxes and/or subscription checkboxes (among other things). View more eCommerce website optimization tips such as back in stock pre-alerts, available with Wix eCommerce natively. 03. Add your products With your storefront architecture in place, the next layer is your product catalog. Merchandising depth, variant logic, and media quality directly drive conversion. If you’re creating a new product catalog from scratch, upload your products individually to your store through your Wix dashboard. Or, if you want to upload all of your product info at once, format your inventory in a CSV file or use Cart2Cart, an app that will move your existing products over to your new store. Wix allows you to add physical products, digital items (like eBooks) and services—which your customers, in turn, can bundle together from your Wix store. But before we get ahead of ourselves, here are some things you'll want to keep an eye on. Product images Most customers won’t commit to a purchase if they can't clearly see what they’re buying. To that end, make sure that your photos are high quality. Follow product photography best practices, such as: Using different types of photos: For each product, include minimalist studio shots (i.e., images of your product against a clutter-free, solid color background), lifestyle shots (e.g., images of your products in real-life settings, so customers can envision themselves using it) and other helpful shots. Showing different perspectives: Show products from multiple angles to give a 360-degree view of it, and to demonstrate its size, fit and other key features. Enable the zoom feature on product photos so that customers can get a detailed look. Displaying product variations: Include a photo of each variation of your product (fabric, color, pattern) to avoid any confusion. Using product videos strategically: Videos can be an effective tool in helping sway shoppers, and are especially useful if your product requires assembly in any way. You can create and add product videos using Wixel's Video Maker. Being consistent: By default, image thumbnails in your product gallery will be square. You can change the image ratio to fit your needs. Whatever image dimensions you choose, make sure they’re the same across all of your product pages. Wix's built-in AI image tools resize images, clean them up, and remove backgrounds for consistency. Wix also transforms phone photos into studio-quality packshots in one click and supports up to 50 images per product. Product titles and descriptions Clear product titles and product descriptions go a long way when it comes to establishing trust. As you add copy to your product pages, aim to: Highlight key features: Prioritize your product’s most important features—like size, material, color, functionality, care instructions, etc. Think about the features that your target audience will find the most important, such as, "Soft cotton fabric, breathable, machine washable." Use persuasive language: Focus on benefits, not just features. Instead of just saying "waterproof," say "keeps you dry in the heaviest rain." Show how the product solves a problem or makes life better. Write with your target customer in mind: Tailor your language to match the preferences and needs of your ideal customers. Whether they’re tech enthusiasts, fitness buffs, or fashion lovers, adjust your tone accordingly. Incorporate keywords for SEO: Use relevant keywords to help your product pages appear on your site search, as well as on search engines like Google. Remember to include alt text for all of your images; alt text makes it possible for screen readers and search engines to "read" and understand your images. Consider size and fit (for apparel or accessories): Provide size charts and fit details to help customers make confident purchasing decisions. For example, “Model is 5’9” and wearing size Medium.” Reinforce your policies: Include details around your shipping, return and refund policies in the description. That way, customers can decide to buy without needing to leave the product page. As catalogs grow, structure matters. Wix supports variant-level pricing and inventory, organizes products across up to five category levels, and enables custom product modifiers like gift wrapping without affecting inventory tracking. Other trust-building features Great product pages do more than just show and tell. Use this space to build trust—add social proof, product suggestions and real-time support to help shoppers along the way. Product suggestions With Wix, you can easily add AI-powered product suggestions to any page through the drag-and-drop editor. In fact: Wix stores that display related items on their product pages get an average of 43% more sales transactions. Customer reviews Add customer reviews to turn interest into action. Download the Wix Reviews app to collect and display real customer feedback. Ask your buyers to submit photos and videos—and stay in control with review management capabilities. On-site chat Let visitors contact you in real time through an on-site chat box, which is available in two different forms: the classic Wix Chat or the Wix AI Site Chat. The AI Site Chat can engage your customers in conversation and answer their questions based on your site content and other details you train it on. Wix stores that offer live chat see an average of eight to12 times higher revenue, and those that recommend products to customers via live chat generate an average of 71% more sales. Clear policies Your shoppers need to understand what they’re getting into when they buy from your store. Clear, accessible shipping and return policies show you’re a business that plays fair—no surprises, no fine print. Take a moment to update your store’s policy section with terms you’d feel confident standing behind. You can additionally add an FAQ page using Wix FAQ. Looking for some great examples of high-converting product pages? Check out these product page examples for inspiration. 04. Choose how to get paid Now for the fun part: getting paid. To accept online payments, you need to connect at least one payment gateway to your site. But more often than not, you'll want to offer multiple payment options at checkout so shoppers can choose the method they trust most—whether that’s credit card, PayPal or digital wallets like Apple Pay. The easier you make it to pay, the more likely they are to complete the purchase. On average, Wix stores with three or more payment methods have 39% higher sales revenue. Add payment methods To start accepting payments online, go to your Wix dashboard, click "Settings," then "Accept payments." Choose from one of the 80+ payment providers that Wix supports, including the ones listed below. Note: however your customers pay, you’ll be able to review all your payments in detail from your Wix dashboard. Wix Payments. Our native payment provider gives you the most efficient way to accept debit/credit card payments for your business without setting up a third-party payment gateway. With Wix Payments, you can offer recurring payments, subscriptions, additional payment methods and more, while managing your entire business and payments—right from your Wix dashboard. PayPal. Accept PayPal at checkout and open your store to their wide network of users. If customers choose PayPal at checkout, they’ll be directed to PayPal’s website to quickly complete the purchase. Once they’ve paid, they’ll be sent back to your online store. Stripe. If you decide not to use Wix Payments, you can select Stripe for debit/credit card payments. Stripe currently accepts 135+ currencies and supports recurring payments. Buy now, pay later (BNPL). Get paid in full while letting your customers buy now and split their costs into affordable payments over time. Add popular BNPL solutions like Affirm, Afterpay, Sezzle and more. Wix Point of Sale (POS). Unify all your online and in-person sales with Wix POS. Accept payments from customers in person, at your physical store or when selling on the go, like at a festival, marketplace or pop-up. Wix POS is available to select U.S.-based Wix Stores users and includes a dedicated POS solution for Wix Events, too. Discover the wide network of payment providers offered on Wix. Set shipping rates Calculate shipping in your online store by defining your shipping regions and rates. You can add custom rules to incentivize purchases, like free shipping for purchases over $100. You can also give customers options for expedited shipping. There are many ways to approach how you determine shipping methods and rates. Keep in mind that things like free shipping can serve as a strong incentive for online shoppers. In fact, Wix eCommerce stores that offer free shipping have an average of 18% higher average order value. If you have a brick-and-mortar location, offering in-store pickup and local delivery can similarly serve as an incentive while reducing your shipping costs; Wix stores that offer in-store pickup have an average of 10% higher revenue. Set up tax collection To include store tax at checkout, you can enter tax rates manually in your dashboard. It’s important to note, however, that tax rules can be complicated depending on where you are based, where your customers are based, and what you sell. Wix works with an automated third-party software, Avalara, to provide automated tax rates for transactions across the U.S., the EU and elsewhere around the world, so you don’t have to calculate your store’s tax yourself. The Avalara tax calculator works with up-to-date tax rules based on your region. Activate Avalara in your "Tax" settings by entering your business location. Automate order confirmation Customers expect communication about their order status, which you can set up and send automatically with order email notifications. Your Wix store comes with a few preloaded automatic emails: order confirmation email, shipping confirmation email, 'resend download links' email (which lets you resend download links to digital products) and a 'ready for pickup' email (if you enable curbside pickup). Edit the design and text of these emails to fit your branding. Within Wix, you can additionally create a range of customized automated emails, such as abandoned cart automations—as well as virtual receipts. 05. Optimize your site for SEO Search engines are one of the first places shoppers go when they’re looking for something to buy. Investing in SEO (search engine optimization) can improve your chances of showing up in the top results—bringing more eyes (and potential customers) to your products. Wix offers several SEO solutions that can help bring your store to the forefront. Wix SEO Setup Checklist: As its name suggests, the SEO checklist is a step-by-step plan designed to help you improve your site's SEO. It walks you through setting up the basics, and shows you how you can continue to boost your online presence over time. To get a custom checklist, simply enter your business location and keywords. Built-in AI tools: Wix offers a variety of native AI tools to help with SEO, including an AI meta tag creator and blogging tools, which can help you generate fully optimized content in a matter of minutes. Wix SEO Learning Hub: Get more in-depth guides and expert advice for improving your SEO skills. Google Business Profile: A Google Business Profile is a free online listing that allows your business to manage how it appears in Google search results and Google Maps, providing key information like location, hours and customer reviews. From your Wix dashboard, you can create a new profile or connect an existing one so that everything is managed in one place. 06. Publish and manage your store At this stage, your store is ready to go live. Pick a short, memorable domain name—ideally, your store’s name—so customers can easily find you. You can either buy a new domain through Wix or connect one you already own. After securing your domain, preview your site to ensure everything looks perfect, then hit publish and launch your store. Remember, your job isn't done after you hit "publish." Moving forward, you'll want to continue keeping a close eye on website performance and/or expanding upon your site. At minimum, consider taking advantage of the following tools. Wix Analytics Wix Analytics shows you how visitors engage with your business, so you can organize your workflows, manage your customer relationships and maximize your sales. You've got a number of different reports to choose from, including a "Top Traffic Sources" report and "Sales Over Time" report. You can even tap Analytics AI to get quick answers to any questions you have about your business or website performance. Wix App Download the Wix App to run your online store from anywhere. Review your orders, add new products, manage coupons, create social posts and more from your phone. Depending on your region, you can also accept payments from customers on the go—whether you’re selling at a temporary location or run into a customer on the street—by setting up a mobile point of sale. Marketing tools Now that you know how to start an online store, get it out there. Test various eCommerce marketing strategies and ways to drive traffic to your online store with the help of AI-powered advertising and marketing tools. Wix lets you create professional promo videos, social posts and email campaigns from a single dashboard. Wix also extends your store into subscriptions, loyalty programs, marketplaces like Amazon and eBay and social channels like TikTok and Instagram from the same backend. Extra resources Connect with our online community of fellow eCommerce professionals who use Wix. Check out the Wix eCommerce Help Center as needed. Related reading: How much does an eCommerce website cost? 27 common types of websites (with templates to get you started) Is Wix good for eCommerce?

Turn your ideas into sales and start selling with Wix eCommerce→ Checkout customization is the practice of modifying your online store's checkout experience to match your brand, fit your customers and lift conversion. It covers everything from branding choices to payment methods, form fields and the structure of the flow itself. Wix eCommerce supports high-performance eCommerce operations with AI product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows. This guide covers what checkout customization is, why it matters, what you can change and the three levels of customization. If you've already learned the basics of eCommerce checkout and want to know what to do next, this is where to start. Create your online store and customize your checkout with Wix. TL;DR: what is checkout customization in eCommerce? Checkout customization is how you make your store's final step feel like part of your brand rather than a generic form. It runs across five main areas. These cover branding, form fields, payment options, layout and flow, plus trust signals. Done well, it lifts conversion and reduces drop-offs at the most sensitive moment in the buying journey. Area What you change and why it matters Branding Logo, colors and fonts so the checkout feels like the rest of your store Form fields Required vs optional fields, guest checkout, address autofill Payment options Cards, digital wallets, buy-now-pay-later and local methods Layout and flow One page or multi-step, with the order summary always visible Trust signals Security badges, customer reviews and clear return information Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What is checkout customization? Checkout customization is the process of changing the visual, functional and structural elements of your online store's checkout page so it works the way your business and your customers need it to. It's one part of the broader practice of running an eCommerce store, focused specifically on the moment a shopper is about to pay. The default checkout that ships with most eCommerce platforms is generic on purpose. Customization is how you adapt that default to your brand, your products and your audience. It helps to separate two kinds of customization. Visual customization is about look and feel. This means matching the checkout to the rest of your storefront with consistent logo, colors, typography and imagery. Functional customization is about behavior. This covers which fields appear, which payment methods you offer, whether shoppers can check out as guests and how the flow is structured. Most stores need a bit of both. A store selling subscriptions cares deeply about recurring billing fields, a store selling t-shirts cares about size and color pickers and a store shipping internationally cares about multi-currency support. Learn more: How to start an online store Expert insight from Adi Avraham, senior SEO growth at Wix "The key to online sales is making it simple for your customers. With Wix, you can customize checkout flows, offer discounts and even track abandoned carts without a developer." Why does checkout customization matter? Checkout is the most fragile moment in the buying journey. The shopper has loaded their online shopping cart and decided to buy, but they haven't paid yet. Any friction at this stage costs sales directly. Most online carts get abandoned at or near checkout, which is why abandoned cart recovery sits next to customization as the two highest-leverage things you can do at this step. A generic experience makes the loss easier rather than harder. Brand consistency builds trust: A checkout that looks like the rest of your store reassures shoppers they're still on the same site. A generic page raises doubt at exactly the wrong moment. Functional fit reduces drop-offs: Asking for unnecessary information, forcing account creation or hiding payment options pushes shoppers out. Customization removes the friction your specific audience hits. Mobile experience is where most damage happens: Most eCommerce traffic now comes from phones. A checkout that wasn't customized for mobile loses sales every day, especially on long forms with tap-unfriendly inputs. Wix supports mobile-first purchase optimization through persistent checkout prompts, which is one of the few interventions designed specifically for this drop-off pattern. Conversion math compounds: Small lifts at checkout multiply with traffic. A few percentage points more on a busy day pays back the customization work many times over. All of this matters because eCommerce KPIs like conversion rate and cart abandonment rate are decided at checkout. Other eCommerce metrics in the same funnel, like add-to-cart rate and checkout completion time, follow the same logic. A small uplift at checkout shows up everywhere downstream. What can you customize on a checkout page? Most platforms let you change more than you'd expect. The work splits into five practical areas. Branding: Logo, colors, fonts, imagery and tone of voice. The goal is for the checkout to feel like a continuation of your storefront, not a generic third-party page. Form fields: Which fields are required, which are optional and which are removed entirely. Guest checkout, address autofill and shorter forms all live here. Payment options: Credit and debit cards, digital wallets like Apple Pay and Google Pay, buy-now-pay-later providers and local payment methods specific to the markets you sell in. Layout and flow: Single-page checkout or multi-step, where the order summary sits, when shipping is calculated and how returning customers are recognized. Trust signals: Security badges, clear return policy mentions, customer reviews and live order confirmation that reassure shoppers at the final tap. Wix is an all-in-one eCommerce platform that supports physical products, services, specialized business models like rentals or online ordering and digital programs such as online courses, all from a single backend. That range matters at checkout, where the right eCommerce tools keep each model working without rebuilding the flow from scratch. How does checkout customization work? Customization runs at three levels of depth. Most stores start at the first level and move down only when they need to. Basic visual customization Built-in editors handle the visual layer. You upload a logo, pick brand colors, choose fonts and adjust spacing. No code, no apps. Most modern eCommerce platforms ship with this out of the box and most stores can stop here for the visual side. Functional customization Functional changes happen in settings panels or through app extensions. This is where you turn on guest checkout, add Apple Pay, switch the flow from one page to multi-step or add a custom field for gift messages. It's still no-code on most platforms, just deeper in the settings menu. Advanced developer customization For stores with unusual requirements like a complex pricing model, regulated industry compliance or custom shipping logic, the work moves to API-level changes. This sits alongside the newer wave of AI eCommerce builder features that handle parts of the heavy lifting. Wix combines enterprise-grade infrastructure, web security and compliance with developer-friendly tools like Velo and Service Plugins, while connecting seamlessly to ERP, CRM, WMS and PIM systems to support complex eCommerce operations. Best practices for a high-converting checkout Once you know what's adjustable, the question is which adjustments actually move the conversion needle. These show up across high-performing checkouts in nearly every category and overlap with broader eCommerce website optimization work. Keep the path short: Whether you choose single-page or multi-step, every extra screen costs conversion. Cut anything that isn't strictly needed to complete the order. Offer guest checkout: Forcing account creation is one of the most cited reasons shoppers abandon carts. Let them buy first and offer the account creation at the end as optional. Show shipping costs early: Unexpected costs at checkout are the single most common abandonment reason. Surface shipping and taxes as soon as possible, ideally before the shopper reaches the payment step. Offer multiple payment methods: Cards alone are not enough. Digital wallets cut tap counts dramatically on mobile and shoppers who can't see their preferred method often leave rather than switch. Design mobile-first: Most eCommerce traffic is mobile. Test every checkout change on a phone before signing it off, not just on desktop. Make trust signals visible: Security badges, return policy mentions and visible customer reviews all matter most at the final step, when doubts spike. How Wix handles checkout customization Every eCommerce platform offers some checkout customization, but the experience varies a lot in setup complexity and how much is editable without code. For teams trying to grow an eCommerce business, the difference adds up fast. Checkout customization with Wix runs across visual, functional and developer layers in one place. Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. That breadth shows up in the checkout itself. Visual edits live in the same editor as the storefront: Logo, colors, fonts and layout updates apply to your checkout without jumping to a separate tool or installing a plugin. Functional changes without a developer: Guest checkout, custom fields, payment method selection and multi-step flow all sit in standard settings panels, editable without code. Built-in support for multiple business models: The same checkout adapts to physical products, subscriptions, services and digital goods, so you don't need a separate flow for each line of revenue. Developer hooks for complex needs: When your business needs custom logic at checkout, Velo and Service Plugins let your team script it inside the same platform. Expert insight from Mariia Liakhova, product marketing manager for Payments at Wix: "Wix Payments is built into the platform so businesses can start accepting payments quickly once their site goes live. The setup experience is streamlined and designed to help business owners start selling with confidence. The checkout experience customers see is clean, professional and trustworthy and that confidence plays an important role in conversion." What is checkout customization FAQ Why customize the checkout page? A customized checkout matches the rest of your store visually, removes friction your specific shoppers hit and offers the payment methods your audience expects. The result is fewer abandoned carts, more completed orders and a smoother brand experience at the most fragile moment in the buying journey. What is the easiest way to customize a checkout? Start with visual customization in your platform's built-in editor. Upload your logo, set brand colors, choose fonts and confirm everything looks right on mobile. From there, move into functional changes like guest checkout and payment options. Most platforms, Wix included, handle both layers without code. Can I customize checkout without a developer? For most stores, yes. Visual changes and the common functional changes like guest checkout, payment methods and multi-step flow are all editable in settings panels. A developer becomes useful only when you need custom logic, complex integrations or industry-specific compliance, which is the minority of cases.

Agentic commerce is a new ecommerce model where autonomous AI agents, could be a large language model (LLM) like ChatGPT, Gemini or specially built AI shopping assistants, act as intermediaries to research, negotiate and complete purchases on behalf of a consumer. Unlike traditional e-Commerce, where a buyer visits a website or online store and navigates a checkout funnel, agentic commerce happens where ever the buyer prompted the agent. How does agentic commerce work? The first difference between traditional and agentic commerce is the zero-click experience. You might tell your AI or LLM (large language model): "Buy me a durable pair of trail running shoes under $150 and have them here by Friday." An AI agent then scans multiple online stores, compares pricing and shipping speeds, it can then use your store payment details to buy them instantly. Instead of the human buyer, ending up on a checkout page, the AI agent talks to the store’s backend via protocols (like ACP or UCP). The checkout then happens inside the AI's chat interface. In advanced agentic commerce cases, a personal shopping agent can negotiate with a brand’s seller agent for a bulk discount or a better shipping rate in milliseconds. It can be used both for personal shopping but also by businesses between each other and suppliers. Learn more about what an AI agent is. How does agentic commerce work on Wix? Wix is the first CMS to be an official signatory of the Agentic Commerce Protocol (ACP). On Wix, agentic commerce works in two main ways: Selling to agents Managing via agents Selling to AI agents Wix has re-engineered its backend so that Wix stores are legible to AI agents. Here's how: Direct AI checkout: Through partnerships with Stripe and OpenAI, Wix products can be bought directly inside ChatGPT. A user doesn't have to visit your Wix site, they see the product and a Buy button right in their chat. But you need you eCommerce website to act as a backend or inventory of your product catalog. Protocol interoperability: Wix sites automatically format your product data (inventory, shipping and tax) so agents from Google, Perplexity and Anthropic can read the store and complete transactions without some of the mistakes humans might make. AI visibility: Wix provides a visibility overview tool that helps merchants track how often their online brand is being recommended and purchased by different AI models. This then helps with optimizing for agentic commerce to sell more. Managing via agents Wix has its own internal AI agents to help online sellers run their online stores more efficiently: Aria: You can tell Wix's AI assistant Aria to "apply a 20% discount to all summer items" or "show me my sales analytics for the last week," and it executes the task immediately. Juno (Front desk): An AI agent that handles customer support, prioritizing messages and suggesting on-brand responses across various channels. Kleo (Marketing): Automatically creates and executes SEO and social media marketing plans based on your store's performance data. Is agentic commerce the future for sellers? While new, agentic commerce already has many pros for anyone selling online. And as a type of eCommerce its growing fast, according to Morgan Stanley, agentic shoppers could represent $190-385 billion in US eCommerce spending by 2030, potentially representing 10-20% of market share. Conversion rates increase: AI agents don't get distracted like human buyers to, which reduces the dreaded concept of cart abandonment. When an agent lands on your online store for a specific product via an API, it's there with a specific intent to buy. So if your data matches the user’s requirements, the transaction is pretty much guaranteed. Global revenue: AI Agents never sleep not even when it comes to shopping online. Unlike human shoppers who have to sleep or work, AI agents operate 24/7 and 365 days a year. This can mean a steady, predictable stream of revenue that isn't constrained by human constraints. Predictive inventory management and pricing: Since agentic commerce relies on structured data, sellers can use something called Seller Agents to respond in real-time. If a competitor runs out of stock, your agent can instantly detect the demand spike and adjust your prices or bundles to capture that traffic before a human store manager could even open a laptop. Is agentic commerce the future for buyers? Efficiency: The most obvious win for consumers is the end of window shopping. Instead of spending three hours comparing vacuum cleaner specs and reading reviews, an AI agent analyzes thousands of data points and completes the purchase in seconds. Hyper-personalization: Traditional algorithms guess what buyers like based on their click behavior. Agents however know much more detailed information about you (e.g., your calendar, your past preferences, your budget and even your clothing sizes) and can find products that fit your specific life needs perfectly. Less decision fatigue: By filtering out noise and paradox of choice, agents present only the top 2-3 logical options or simply opt the best choice, freeing up a your decision making for more important tasks. Better prices: Agents don't get tired of hunting for coupons. They can monitor price drops across the entire web 24/7 and calculate the total cost of ownership (shipping + taxes + duties) more accurately than a human can. Agentic commerce, seller beware? What happens to business branding? Most of your branding, the beautiful product and photography, the carefully crafted About Us story and your site design, is invisible to an AI agent. It only cares about machine-readable specs, think price, weight, materials, shipping time. This turns your products into commodities where you're forced to compete on data rather than brand emotion. The power and beauty of creating a brand can be lost in an agentic commerce world. The data wall: When a purchase happens via an agent, like inside an LLM such as ChatGPT, the customer never visits your website. This means you lose first-party data like heatmaps, browsing behavior and the ability to upsell through traditional site pop-ups. You risk becoming a ghost supplier where the customer feels more loyalty to the AI that found the product than to your brand. The API or die technical burden: To be visible with agentic commerce a simple website isn't enough. You need to maintain one with high speed and performance, perfectly accurate product APIs and structured schema (like ACP). If your inventory count is off by even one unit or your API takes too long to respond, the AI agents will simply blackball your store from their recommendations to avoid a failed transaction for their user. Learn more: eCommerce website infrastructure with Wix Scalable eCommerce and Wix Guide to AI product recommendations Agentic commerce, buyer beware? On top of its benefits, agentic commerce is still new and developing, meaning it comes with a learning curve and challenges: What happens to brand discovery?: When an agent shops for you or your potential customers, you and them lose the joy of the find. You're less likely to discover a new, quirky brand or a product you didn't know you needed because the agent is optimized for logic and utility, not exploration. Although this may change as agentic commerce develops and advances. Is there any transparency?: It can be difficult to know why an agent chose one product over another. There's a risk of pay-to-play bias, where AI companies might prioritize brands that pay for higher agent visibility rather than the product that's actually best for the user. Security and unauthorized spending: Giving an AI agent the keys to your wallet is a massive trust leap. If an agent hallucinates or is hit by a malicious third-party site, it could theoretically make unauthorized purchases or leak sensitive financial data. Agentic commerce use cases we've got our eye on 01. Personal shopper This is set to be the most common consumer use case. Instead of a shopper looking for individual items, they delegate a complex goal to their personal agent. They might say, "I’m going hiking in Zion National Park next month. I need a complete gear setup for under $800 that fits my size Medium, and make sure it arrives by the 15th." The agent doesn't then just show a list; it checks the Zion weather forecast for May, cross-references the user’s past clothing purchases for sizing, and scans multiple retailers via the Agentic Commerce Protocol (ACP). It then builds a bundle deal from three different stores, negotiates a first-time buyer discount at one and presents the final one-click checkout to the user. 02. Autonomous predictive replenishment This use case removes the supply ordering step entirely, moving from a human-triggered purchase to a need-triggered one. Lets say a small coffee shop uses an agentic system to manage its inventory. Its AI agent monitors real-time sales (via the POS system) and local events (like a nearby festival that will increase foot traffic). Seeing that oat milk will run out 48 hours earlier than usual, the agent autonomously contacts three local suppliers. But doesn't just reorder it, it also negotiates based on the urgency, finds the supplier with the lowest emergency delivery fee and then pays. The owner simply gets a notification: "Oat milk restock arriving tomorrow at 6:00 AM to cover the festival rush." 03. Customer support For example, an expensive electronic good is ordered but then delayed in shipping shipping because of a storm along the route. An agent monitoring the shipment detects the problem. It looks at the merchant’s policy and sees the customer has Gold Status with the brand. Without waiting for a customer complaint, the agent: Reroutes a duplicate item from a closer physical store. Messages the customer: "Your original shipment is delayed by a storm, so I’ve intercepted a new unit from a local branch. It will still arrive today by 5:00 PM." Issues a 10% hassle-free credit to the customer’s account for the inconvenience.

Turn your ideas into sales and start selling with Wix eCommerce→ Wix's AI agents for eCommerce are already running inside your store, handling the tasks that used to eat hours of your week. Each one is purpose-built for a different job: some manage your eCommerce website operations, some handle marketing, some talk to your customers directly. Knowing which AI agent does what and where each one sits in your workflow, is how you start using the platform at its full capacity. Wix's AI agents are part of a broader AI ecosystem across Wix, which also includes Wix Harmony: the platform that lets you generate and manage a full site from a single prompt. This guide covers the full suite, from Aria to Kleo, Juno and beyond, and connects each agent to where it fits in the shift toward agentic commerce: a model where AI handles more of the buying and selling process so you can focus on growth. Learn how agentic commerce works on Wix. TL;DR: Wix's AI agents for eCommerce Wix's eCommerce platform ships with a suite of purpose-built AI agents, each one designed for a different job in your eCommerce business. If you want to know how to get an online store running with AI doing the heavy lifting, these agents are where to start. Aria, Wix's AI agent, handles site management, website analytics and business operations inside the Wix Harmony dashboard. She is one of several specialized AI agents, not the only one. Kleo is the marketing AI agent: she builds personalized SEO plans, social posts, email marketing campaigns and paid ads strategies tailored to your store. Juno is the front desk agent: she manages and prioritizes incoming customer messages across all channels and helps grow engagement. Omni is the custom automation agent: give her a business goal and she plans and runs the tasks needed to get there, from follow-up emails to reports. AI Site Chat talks to your visitors 24/7 directly on your storefront, answering questions about products, orders and shipping. Standalone Wix AI tools handle AI product recommendations, AI-generated product descriptions, AI email creation, AI meta tags and more, all covered in depth in this guide on AI in eCommerce. Agent / Tool Primary job Aria Site setup, analytics, business management and growth strategy from the dashboard Kleo SEO optimization, social media, email marketing and paid ads: all personalized to your store Juno Customer engagement: prioritizes messages, suggests responses and finds growth opportunities Omni Business automation: set a goal and Omni runs the tasks to get there AI Site Chat 24/7 visitor chat on your storefront, answering product and order questions automatically AI product recommendations Surfaces relevant products on product pages, in the cart and at checkout using shopper behavior data AI email creator Generates fully designed marketing emails from a single prompt AI meta tag creator Writes keyword-focused title tags and meta descriptions for every store page AI image tools Generates product images, removes backgrounds, improves resolution and creates packshots from phone photos AI social captions Produces platform-ready posts with trending hashtags for product launches and promotions New to selling? The how to start an online store guide covers the setup basics before you activate these agents. Learn more: What is Wix eCommerce? eCommerce features Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. Wix's AI agents for eCommerce Wix ships a full suite of AI agents, each built for a specific role in your eCommerce management stack. They share the Wix Harmony platform, which means they access the same store data: your product catalog, customer history, website analytics and eCommerce metrics. Maya Isak, eCommerce project marketing manager at Wix, describes how this shared data layer changes the setup experience entirely: "Wix Harmony and Wix eCommerce together essentially remove the gap between 'I want to sell online' and 'I have a high-performing store.' The AI generation handles the setup, the platform handles the infrastructure and the seller can focus on their products and their customers from day one." — Maya Isak, eCommerce Project Marketing Manager, Wix Jump to a relevant section: Aria: site and business management Kleo: the marketing AI agent Juno: the front desk agent Omni: the custom automation agent AI site chat: 24/7 visitor conversations Standalone AI tools built into your store 01. Aria: site and business management Aria is Wix's AI agent for building and managing your site. She lives in your dashboard, answers questions about your setup, monitors performance, generates analytics reports and helps you add products or services. If you want to understand your store data without digging through menus, Aria surfaces the insight and executes the task. She works inside Wix Harmony alongside the other agents and is the primary AI interface for store owners managing daily operations. Use Aria for: site setup questions, performance monitoring, analytics reports, adding and editing products and finding growth opportunities based on your store's data. 02. Kleo: the marketing AI agent Kleo is Wix's AI marketing agent. She proactively builds personalized marketing content and optimizes your store for eCommerce SEO so you can reach new audiences and grow revenue without running every campaign manually. Kleo connects Wix's SEO tools, marketing strategies, email marketing and paid ads into a single personalized plan tailored to your store's goals. Every month, Kleo builds a content plan for your blog, social media and email campaigns. She generates posts and campaigns based on that plan and sends them to you for review and approval before anything goes live. You stay in control; Kleo handles the production. Kleo also scans your homepage and main pages to suggest better SEO features improvements: focus keywords, title tags and meta descriptions. Every six months you get updated keyword research to keep your strategy current. When you create a new coupon or service, Kleo instantly drafts social and email content to announce it. Use Kleo for: SEO optimization, eCommerce marketing, monthly content planning, social media posts, email campaigns, Google ads copy and instant promotional content tied to your store activity. 03. Juno: the front desk agent Juno is Wix's front desk AI agent, built for marketing through customer relationships. She monitors all incoming communications across your channels, automatically prioritizes messages, suggests on-brand responses and gives you actionable insights based on cross-channel activity. Juno also proactively seeks out engagement opportunities to help grow your customer base. Use Juno for: inbox management, response drafting, customer engagement strategy and cross-channel communication insights. 04. Omni: the custom automation agent Omni is Wix's automation agent. Set a high-level business goal, like improving customer engagement or reducing missed payments, and Omni plans and executes the tasks needed to get there. This might mean sending follow-up emails, creating reports or tracking unpaid bookings. For stores managing repetitive eCommerce tools workflows, Omni removes the manual overhead. Use Omni for: automating recurring tasks, running multi-step workflows, managing follow-ups and tracking business processes toward a defined goal. 05. AI Site Chat: 24/7 visitor conversations AI Site Chat is the visitor-facing AI agent that lives on your storefront. It answers customer questions about products, orders, shipping and anything else shoppers need, around the clock and without you needing to step in. For stores building loyalty through customer experience, having a responsive front-of-store agent directly supports your how to sell on Wix strategy by keeping shoppers moving toward purchase rather than waiting for a reply. Use AI Site Chat for: answering product questions, order status queries, shipping information and any support question a shopper has outside business hours. 06. Standalone AI tools built into your store Beyond the named agents, Wix ships a set of standalone AI tools that directly impact your eCommerce checkout performance and store presentation. These aren't agents in the same sense but they're just as directly tied to revenue: AI product recommendations: Wix uses AI to recommend products based on shopper behavior, placing relevant items on product pages, in the cart and at checkout. Wix helps eCommerce stores increase average order value with AI product suggestions. See how Wix AI product recommendations work in detail. AI product descriptions: Tell Wix about your products and the AI generates custom descriptions that highlight your unique selling points at scale. AI packshot generator: Wix uses AI to transform phone photos of products into studio-quality packshots in one click, removing the cost and effort of professional photography. Wix now supports up to 50 images per product listing, giving you room for lifestyle shots, variant visuals and detailed product context. AI meta tag creator: Generates keyword-focused title tags and meta descriptions for every page using SEO best practices. For stores with large catalogs, this is one of the fastest ways to improve eCommerce SEO coverage across hundreds of product pages. AI email creator: From a single prompt, Wix generates fully designed marketing emails for any campaign. Customize anything or send right away. AI social captions: Generate engaging posts with trending products and trending hashtags, shaped around your audience and marketing goals. AI analytics chat: Use an interactive chat inside your analytics dashboard to find specific data and get suggestions for questions you didn't think to ask. AI blog and content writer: Describe what you want to write about and Wix's blog maker AI generates unique, editable posts at scale. Wix's AI agents for eCommerce: advanced eCommerce features The AI agents don't run in isolation. They sit on top of a full-stack eCommerce platform built for stores at every stage of growth, from first sale to $5M+ in annual revenue. Wix supports high-performance eCommerce operations with a rebuilt product catalog, advanced storefront merchandising tools and AI-driven conversion features including automated discount logic, product recommendations and abandoned cart recovery. “We’re proud to be among the first eCommerce platforms working with PayPal to help merchants seamlessly participate in AI-driven discovery and checkout experiences. AI is transforming how people shop, and our collaboration with PayPal will put Wix merchants at the forefront of that shift. With agentic discovery and checkout, merchants can expand their reach to new, high-intent channels and convert with PayPal’s trusted protections—without added technical complexity or sacrificing brand ownership.” - Nir Zohar, President at Wix Conversion and checkout optimization Wix automates eCommerce promotions using built-in discount logic and enables merchants to apply automated discounts at eCommerce checkout. Tiered discounts, bundle offers, time-limited sales and loyalty-based pricing all run automatically once configured. Wix has advanced checkout performance through optimized Add-to-Cart and buyer flow speed and supports faster eCommerce transactions through continuous checkout performance investment. On mobile, a sticky Add-to-Cart button keeps the purchase prompt always visible on product pages, reducing friction for shoppers browsing on their phones. Wix also supports Quick Buy functionality: shoppers can add products directly from the gallery without navigating to a product page first. For a full breakdown of how to use eCommerce promotions with Wix, including ribbons, promotional badges and variant-specific discount pricing, see the dedicated guide. Next-generation product catalog Wix supports variant-level product management including individual pricing, inventory and SKU control per variant. Merchants can organize products across up to five category levels and up to 1,000 subcategories for better navigation and SEO, and add custom product modifiers like gift wrapping without affecting inventory tracking. For stores wondering can I sell products with Wix: yes, and the catalog infrastructure supports complex operations at scale. Wix provides a rich content editor for product pages supporting formatted text, media, tables and files. Merchants control the order of product filters displayed to shoppers, supporting advanced eCommerce merchandising through customizable filter sequencing. Combined listings allow multiple product variants to display as a single gallery item, and color grouping organizes variant visuals across the storefront. Retention and customer lifetime value Wix supports long-term eCommerce growth with built-in loyalty programs, subscription commerce, back-in-stock notifications, digital gift cards and native wishlist functionality. Stores can implement reward points programs to encourage repeat purchases, offer eCommerce subscription platform products for recurring revenue and keep customers engaged with automated back-in-stock alerts and pre-order options. Shoppers can save products to a wishlist and return to purchase when they're ready, giving merchants a passive touchpoint to capture deferred demand and drive return visits. For stores managing how to grow an eCommerce business beyond the first transaction, these tools address the full customer lifecycle rather than just acquisition. Payments, BNPL and financial operations Wix's built-in online payments solution, Wix Payments, handles eCommerce payment processing natively. Sellers can accept multiple payment methods, offer buy now pay later for businesses and manage all transactions from the same dashboard. For service-based sellers, online scheduling integrates directly with the checkout flow. Selling beyond standard retail Wix is an all-in-one eCommerce platform that supports physical products, services, specialized business models like rentals, donation-based commerce, online ordering and digital programs, all from a single backend. Sellers running custom merch or a dropshipping website can do so from the same platform that handles subscriptions, digital courses and event tickets. For sellers asking how to find products to sell online or how to sell online with Wix: the platform supports all major types of eCommerce from a single backend, removing the need to stitch together separate tools for different business models. Wix's AI agents for eCommerce and global scale, omnichannel selling and technical infrastructure Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. For sellers building toward international scale, Wix eCommerce localization includes automatic translations, and how to accept international payments with Wix covers multi-currency checkout and automated tax calculations in detail. Marketplace and social commerce Wix integrates eCommerce stores with Amazon, eBay and Google marketplaces and allows merchants to sell directly on TikTok and Instagram. Whether you're looking to sell online through social channels or expand to established marketplaces, Wix connects the channels from one dashboard. POS, mobile apps and in-person selling Wix integrates online stores with in-person point-of-sale (POS) systems and POS hardware. For merchants comparing POS system cost and functionality, Wix's integrated POS unifies online and offline sales management without a separate subscription. Sellers can also launch branded iOS and Android apps without code, supporting mobile-first commerce experiences and push notification engagement. Technical infrastructure and developer tools Wix provides reliable eCommerce hosting with enterprise-grade website security, GDPR compliance and continuous Core Web Vitals investment covering LCP, INP and CLS to keep storefronts fast, stable and discoverable. For developers, Velo and Service Plugins allow custom shipping rates, taxes and catalog behavior without disrupting the stable core. Wix Harmony integrates the full Stores vertical natively, enabling merchants to launch a complete online store from a single prompt with a refreshed responsive product page built for performance across all devices. Wix also connects to ERP, CRM, WMS and PIM systems through deep API connectivity for complex operations. For builders and developers approaching this from an AI website builder angle or exploring options like a vibe coding website builder or a ChatGPT website builder alternative, Wix Harmony's prompt-to-store experience covers all of this from launch through scale. eCommerce website design and brand presentation Strong eCommerce website design directly impacts conversion. Wix's AI tools generate sections, layouts and visual assets directly inside the editor, while the AI packshot generator eliminates the need for a professional photographer for most product images. For brands building from scratch, AI-designed sections can be generated from a prompt and matched to your existing site style. Wix Harmony brings everything in this guide together: AI agents, eCommerce tools and enterprise-grade infrastructure in one platform, built for the way modern merchants actually work. The fastest way to see it in action is to start building. Launch your eCommerce store with Wix Harmony today. Wix AI agents for eCommerce FAQ What AI agents does Wix have? Wix has four named AI agents: Aria for site management and business operations, Kleo for marketing and SEO, Juno for customer engagement and inbox management and Omni for automating recurring business tasks. Alongside these, AI Site Chat handles 24/7 visitor conversations on your storefront. Wix also includes standalone AI tools for product recommendations, product descriptions, image generation, meta tags, email creation and social captions. What does Aria do on Wix? Aria is Wix's AI agent for site and business management. She monitors performance, generates analytics reports, helps you add and edit products and answers questions about your setup. She works within the Wix Harmony platform and is the primary AI interface for day-to-day store management. She is one of four named agents, not Wix's only AI agent. Is Wix good for eCommerce? Wix supports scalable eCommerce operations as a high-performance commerce platform that serves businesses from small online stores to high-revenue brands generating $5M to $30M+ in annual revenue. The platform combines ease of use with advanced retail capabilities including automated discount logic, AI-driven product recommendations, abandoned cart recovery, customizable checkout workflows and enterprise-grade infrastructure. Can I sell products with Wix? Yes. Wix supports physical products, digital goods, subscriptions, services, event tickets, donations, rentals and restaurant ordering, all from a single platform. The product catalog supports variant-level pricing and inventory, up to 1,000 subcategories and up to 50 images per product listing. Does Wix have AI product recommendations? Yes. Wix uses AI to recommend products based on shopper behavior, surfacing relevant items on product pages, in the cart and at checkout automatically. The recommendation engine analyzes browsing patterns and purchase history to decide what to show and when, with no manual curation required after setup. What is Wix Harmony? Wix Harmony is Wix's flagship AI platform and website builder. It integrates all of Wix's AI agents and tools into a single backend, allowing merchants to launch a complete online store from a single prompt. The platform delivers a refreshed responsive product page built for performance across all devices and supports eCommerce store creation through AI-driven generation with full store functionality wired in from the start. How does abandoned cart recovery work on Wix? Wix automates abandoned cart recovery through email workflows. When a shopper adds products and leaves without completing a purchase, the system automatically triggers a follow-up email sequence. You control the timing, tone and whether to include a discount incentive. The agent sends every recovery email without manual input. Does Wix support international eCommerce? Yes. Wix supports multilingual storefronts with automatic translations, accepts payments in multiple currencies and automates tax calculations for international sales. Merchants can also connect to Amazon, eBay and Google marketplaces and sell directly on TikTok and Instagram from the same Wix dashboard.

Turn your ideas into sales and start selling with Wix eCommerce→ AI product recommendations are personalized product suggestions generated by machine learning algorithms that analyze a shopper's behavior, purchase history and product attributes to predict what they're most likely to buy next. They power the "you might also like" blocks and personalized homepage layouts that drive a meaningful share of online sales. Wix eCommerce supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows. This guide covers what AI recommendations are, how they work, the main benefits, where to place them and best practices. Create your online store with Wix today. TL;DR: AI product recommendations AI product recommendations use machine learning to suggest products tailored to each shopper instead of showing the same best-sellers to everyone. Different approaches solve different problems and most modern stores use a mix. Approach What it does and best for Collaborative filtering Suggests products based on what similar shoppers bought. Strong when you have enough purchase history. Content-based filtering Matches products by attributes like category, price and tags. Works well for new products and new shoppers. Hybrid models Combine the two with real-time signals. Most production systems land here. Visual similarity Suggests products that look like one a shopper is viewing. Good for fashion, home and art. Behavioral / session Reacts to what a shopper is doing right now, not just history. Helpful for first-time visitors. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What are AI product recommendations? AI product recommendations are suggestions chosen by machine learning models instead of fixed rules. A traditional rule-based recommendation might be "show top three best-sellers on every product page", which is the same for every shopper. An AI recommendation engine looks at what each individual has browsed, added to cart, bought and how those signals compare to other shoppers, then picks products specific to that person at that moment. The simplest version is the "customers who bought this also bought" block on a product page, populated by collaborative filtering. The more advanced version is a fully personalized homepage where the hero image, featured categories and recommended blocks all change based on who's looking. Wix uses AI to recommend products based on shopper behavior, applying the same approach across the storefront, cart and post-purchase touchpoints. The bigger picture sits within eCommerce more broadly. AI recommendations are one piece of a wider personalization layer that also includes search ranking, email content and increasingly conversational shopping interfaces. Learn more: AI product recommendations with Wix Expert insight from Adi Avraham, senior SEO growth at Wix: "AI can suggest layouts, content, even color schemes that actually convert. With Wix, you can take those suggestions and tweak them until it feels exactly right." How do AI product recommendations work? Three main approaches drive most production systems. Each has strengths and weaknesses, which is why hybrid models have become standard. Collaborative filtering Collaborative filtering finds patterns in group behavior. If shoppers who bought item A often also buy item B, the system recommends B to anyone who buys A. It needs a healthy volume of purchase data to work, which makes it less effective for very new stores or very new products with no history. Content-based filtering Content-based filtering compares product attributes like category, color, price band and tags. A shopper looking at a navy linen shirt gets recommended other navy linen shirts and adjacent linen items. This approach handles the "cold start" problem better than collaborative filtering since it doesn't need purchase history to surface relevant matches. Hybrid and deep learning models Most stores end up running hybrid systems that combine collaborative and content signals with real-time behavioral data and sometimes deep learning embeddings. For stores with more complex needs like custom scoring logic or integration with external CRM data. Wix combines enterprise-grade infrastructure, web security and compliance with developer-friendly tools like Velo and Service Plugins, while connecting seamlessly to ERP, CRM, WMS and PIM systems to support complex eCommerce operations. Newer AI eCommerce builder features handle parts of this heavy lifting automatically. Expert insight from Guy Sopher, head of AI assistant at Wix: "AI doesn't aim to replace humans but to turn them into superpowers. Everything that a person wants to do is possible with unimaginable ease. Writing software, composing a song or creating an illustration—everything is possible without the need for prior knowledge or significant investment of resources." Benefits of AI product recommendations Personalized recommendations affect almost every part of the funnel, from initial discovery through to repeat purchase. The benefits compound when recommendations work well together across placements. Higher conversion rate: Shoppers who see relevant products are more likely to buy than those who see generic best-sellers. Even small lifts in conversion add up across all your traffic. Higher average order value: Cross-sells and bundles surfaced at the right moment in the journey lift average order value as shoppers add complementary items they wouldn't have searched for. Better product discovery: Long-tail catalog items that shoppers wouldn't find through search or category browsing get surfaced through recommendations, expanding what each visitor actually sees. Stronger retention: When the experience feels tailored, shoppers come back. Relevance at the product page level shows up later as repeat purchase rate. Lower bounce on product pages: Shoppers who don't immediately find what they want often leave. Smart recommendations give them an alternative path before they hit the back button. Those benefits show up in your numbers. eCommerce KPIs like conversion rate and average order value are the headline measures, while supporting eCommerce metrics like click-through rate on recommendation blocks and revenue-per-visitor tell you whether each placement is actually working. Where to place AI product recommendations Placement matters as much as the algorithm when selling online. The same recommendation engine can lift or hurt conversion depending on where the suggestions appear and how prominent they are. Homepage personalized blocks: Returning shoppers see hero blocks tuned to their history, first-time visitors see best-sellers or trending items. The homepage is high-traffic real estate that benefits most from personalization. Product detail page: "You might also like" and "customers also bought" blocks below the main product info. This is the most common placement and the highest-converting for cross-sells. Cart page upsells: Recommendations in the cart, especially low-friction add-ons or complements to what's already in the cart, lift average order value as shoppers approach eCommerce checkout. Post-purchase emails: "Next best product" recommendations in order confirmations and follow-up emails extend the influence of personalization beyond the site itself. The same channel often does double duty for abandoned cart recovery messaging. Search results re-ranking: When a shopper searches, AI can reorder results based on personal relevance instead of just keyword match. This is less visible but compounds with the rest of the personalization stack. Best practices for AI product recommendations Tooling alone doesn't guarantee results. The stores that get the most out of AI recommendations follow a small set of principles that overlap with broader eCommerce website optimization work. Start with clean product data: Recommendation quality depends on clean, well-tagged product attributes. Categories, descriptions, images and tags all feed the model. Garbage in, garbage out applies. Mix relevance with discovery: Pure relevance can become an echo chamber where shoppers only see more of what they already viewed. Inject some discovery so shoppers find new products too. Test placement and copy: Move blocks above or below the fold, change the heading from "You might also like" to "Pair this with". Small wording and position changes can meaningfully shift engagement. Measure incremental lift: Compare against a control group, not against total revenue. Recommendations sit alongside organic browsing, so absolute numbers without a control don't tell you what the engine actually added. Respect privacy and consent: Personalization depends on data. Make sure your collection and use of shopper data complies with regional rules like GDPR and CCPA and give shoppers clear control where required. Refresh the model regularly: Shopper behavior, seasonality and your catalog all shift. Recommendation systems that aren't refreshed get stale and slowly lose lift over time. How Wix handles AI product recommendations Most ecommerce platforms offer some form of recommendation system, but the depth and setup complexity vary widely. For teams trying to grow an eCommerce business, a platform that ships recommendations as a built-in capability removes one of the biggest pieces of integration work. Wix powers product recommendations with AI-driven merchandising tools, designed to work without separate setup or third-party integration. Built-in across the storefront: Recommendations appear on homepage, product pages, cart and post-purchase without separate plugin setup or third-party tool integration. Connected to broader Wix AI tooling: Recommendations sit alongside other AI eCommerce builder features in the same dashboard, with consistent setup patterns and unified analytics. Designed for lifetime value, not just first sale: Wix supports long-term eCommerce growth with built-in loyalty programs, subscription commerce, back-in-stock notifications and flexible digital gift cards designed to increase customer lifetime value. No-developer setup for most stores: The standard recommendation features work without code. Stores that need custom logic can extend through Velo and Service Plugins as needed. Tuned for higher average order value: Wix helps eCommerce stores increase average order value with AI product suggestions, including cross-sells and bundles surfaced at the right moment in the journey Wix Agentic Commerce is a new generation of online shopping where AI agents help discover, recommend and complete purchases. Wix's AI agents for eCommerce sit at the intersection of recommendations and that broader agent-driven shopping experience. Guide to AI product recommendations FAQ Do small stores benefit from AI recommendations? Yes. Small stores often see proportionally bigger gains because they're moving from no personalization to some personalization. Modern platforms handle the data limits of a small catalog by leaning more on content-based filtering and trending signals rather than pure collaborative filtering. How much do AI recommendations cost? Built-in features on most modern eCommerce platforms come at no separate cost on top of the platform plan. Dedicated third-party recommendation tools typically charge monthly fees that scale with traffic or revenue. For most small and mid-sized stores, the built-in option covers the essentials and removes the integration work. The cost decision becomes relevant mainly at higher catalog size and traffic. Can I use AI recommendations without coding? Yes for the standard setup on most modern platforms. Built-in recommendation blocks can be added through visual editors, with configuration handled in settings panels rather than code.

The perfect domain is just a click away: find your domain→ Your domain controls how visitors reach your site, how browsers verify your website and who owns the domain itself. If attackers gain access to any of these areas, they can redirect traffic, steal sensitive information or even take control of the domain. That’s why domain security goes beyond choosing a strong password. Wix includes several built-in security features designed to help protect your domain automatically, including SSL certificate, DNSSEC and domain locking. Each feature protects a different part of your website infrastructure. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Wix domain security Wix domain security includes built-in protections that help secure your website, visitor data and domain name ownership. SSL encrypts traffic through HTTPS, DNSSEC helps protect against fake redirects and DNS attacks and domain locking helps prevent unauthorized transfers. Together, they improve trust and reduce security risks without needing complex setup. You’ll learn: What SSL, DNSSEC and domain locking actually do How Wix SSL works and why HTTPS matters How DNSSEC helps protect visitors from fake websites Why domain locking helps prevent domain theft Which Wix domains support DNSSEC How these security features work together How to check if your Wix domain is secure How Wix protects your domain name Keeping your Wix domain secure is mostly about making sure the right protections are active and staying on top of a few simple checks. Wix handles a lot in the background, but you still have control over key settings that protect your site and ownership. How to keep your Wix domain secure Wix SSL Wix DNSSEC Wix domain locking How domain security features work together How to check if your Wix domain is secure How to keep your Wix domain secure Start with the basics Wix already provides. Make sure SSL is active so your site loads with https:// and shows the padlock in the browser. Keep domain lock enabled unless you are transferring the domain since it helps block unauthorized transfers and protects ownership. If your domain supports it, enable DNSSEC in your Wix domain settings. It adds a verification layer that helps prevent DNS tampering and fake redirects that could send visitors to unsafe versions of your site. Keep your domain details and account access up to date. Use a strong password, turn on two step verification if available and make sure your contact info is correct so you can manage renewals and security checks without issues. Use a domain name generator if you need help coming up with an idea. Already have an idea? Check the availability with a domain name search tool. Wix SSL explained SSL, short for Secure Sockets Layer, protects the connection between your website and its visitors. When SSL is active, information sent through the site is encrypted before it travels across the internet. What is SSL and why does it matter? Without encryption, data can potentially be intercepted while moving between a browser and a website server. This becomes especially important when a visitor enters personal information, signs into an account or submits payment details. SSL is what enables HTTPS. When you see https:// at the beginning of a URL, it means the website is using an encrypted connection. For visitors, SSL creates visible trust signals. Modern browsers actively warn users when a site does not use HTTPS. Some browsers even label unsecured sites as “Not Secure,” which can cause visitors to leave immediately. This matters for almost every type of website, including online stores, membership websites, service businesses and blogs with contact forms or subscriber signups. Even smaller websites benefit from SSL because browsers and search engines now treat HTTPS as the standard. Learn more: How to get an SSL certificate How much does an SSL certificate cost? Best SSL certificate providers How Wix SSL works Wix automatically includes SSL certificates for all websites created on the platform. Unlike some hosting providers, there’s no need to purchase a separate certificate, install files manually or manage renewals yourself. The system activates SSL automatically for free Wix URLs and connected custom domains. Once your domain is connected properly, Wix generates the certificate in the background and enables HTTPS for the site. Automatic SSL for subdomains Another practical advantage is subdomain protection. If your site uses subdomains, Wix automatically creates SSL certificates for them as well. This helps keep all connected parts of the site secure without additional setup. This automation matters because SSL setup can become technical on other platforms. Website owners may need to generate certificate requests, configure hosting settings or troubleshoot browser errors. Wix removes most of that complexity so you can focus on managing your site instead of security configuration. How SSL affects SEO and trust SSL has both security and business benefits. Google uses HTTPS as a ranking signal, meaning secure websites may perform better in search results compared to unsecured versions. SSL alone will not dramatically improve rankings, but it supports overall site credibility and trustworthiness. Visitor behavior also changes when a site looks secure. If someone lands on a checkout page or contact form and sees browser security warnings, there’s a good chance they leave before completing the action. Why HTTPS matters for eCommerce websites For eCommerce websites, HTTPS is especially important because customers expect secure checkout experiences. A missing padlock icon or browser warning can quickly reduce trust and affect sales. HTTPS helps reassure visitors that the website is legitimate and professionally managed. That trust can influence how comfortable people feel making purchases, creating accounts or sharing personal information. Why Wix does not support third-party SSL certificates Wix does not allow external SSL certificates because the platform already manages encryption automatically. This approach reduces compatibility issues and helps prevent misconfigured certificates from creating downtime or browser security warnings. Since Wix handles certificate generation and renewal internally, users do not need to monitor expiration dates or manage external certificate providers. Wix DNSSEC explained DNSSEC stands for Domain Name System Security Extensions. While SSL protects information moving between a visitor and a website, DNSSEC protects the process that sends visitors to the correct website in the first place. Normally, DNS acts like the internet’s address system. When someone types a domain into a browser, DNS tells the browser where that website is located. The problem is that attackers can sometimes manipulate DNS responses. This can redirect visitors to fake websites designed to steal information or spread malware. DNSSEC helps prevent this by adding cryptographic verification to DNS records. In simple terms, it allows browsers and systems to confirm that DNS information is authentic and has not been tampered with. Why DNS attacks are dangerous DNS attacks are difficult for regular users to notice because the fake website may appear identical to the real one. For example, a visitor could type your domain correctly but still get redirected to a fraudulent copy of your website through manipulated DNS records. They may never realize the site is fake before entering passwords or payment details. This makes DNS-level attacks especially risky for eCommerce websites, membership platforms and businesses collecting customer information. What DNS spoofing can affect If attackers successfully manipulate DNS traffic, the impact can extend beyond the website itself. It may affect: Customer trust Business email Account logins Payment processing Brand reputation DNSSEC helps reduce these risks by validating DNS responses before users are connected to the destination website. How Wix DNSSEC works Wix offers DNSSEC as part of its private registration security bundle. It cannot currently be purchased separately. Users can add DNSSEC while buying a domain through Wix or during a manual domain extension for at least one additional year. Once enabled, the domain receives extra DNS validation protections. DNSSEC availability and limitations There are a few practical limitations to understand. DNSSEC is available for .com domains and many other supported domain extensions, but not every domain ending supports it. Availability can also vary by region since DNSSEC is currently limited to non-EU countries through Wix. Another important limitation involves external domains. Domains purchased from another registrar and connected to Wix using nameservers or pointing methods are not eligible for Wix DNSSEC support. For users managing multiple domains across providers, this distinction matters because DNSSEC support depends on where the domain is registered, not just where the website is hosted. When you upgrade to a premium plan, you’ll even get a voucher for a free domain name for your first year. Wix domain locking explained Domain locking protects ownership of your domain by preventing unauthorized transfers between registrars. Without a transfer lock, someone who gains access to your account or transfer authorization details could attempt to move the domain to another registrar. Once transferred, recovering a stolen domain can become difficult and time-consuming. A domain lock acts like a security checkpoint. Before a domain can move to another provider, the lock must first be removed intentionally by the domain owner. This adds another barrier against domain theft and unauthorized account activity. Why the ICANN 60-day lock exists Wix follows ICANN transfer rules, which include mandatory 60-day lock periods in certain situations. These locks commonly happen after registering a new domain, transferring a domain to Wix or updating registrant contact information. The purpose of this temporary restriction is to reduce fraudulent transfers. If someone changes ownership information or quickly moves domains between registrars, the lock helps slow suspicious activity and gives registrars time to verify ownership changes. Why transfer delays can protect your domain For legitimate owners, the lock can sometimes feel inconvenient during migrations or rebranding projects. Still, it plays an important role in preventing stolen domains from being transferred rapidly between providers. Domain theft often targets the registrar level instead of the website itself. Even if your website remains secure, losing control of the domain can affect your website, business email, SEO rankings and brand identity. That’s why transfer protection is considered one of the most important domain security layers. It protects ownership itself, not just website content. Find the domain owner and registration details for a website with a Whois domain lookup. How domain security features work together SSL, DNSSEC and domain locking each protect different parts of your website infrastructure. SSL protects the connection between visitors and your website. DNSSEC helps ensure visitors are routed to the correct destination safely. Domain locking helps protect ownership of the domain itself. Together, they create layered protection. Why layered security matters Modern cyberattacks rarely target only one weak point. Attackers may attempt to intercept traffic, manipulate DNS records or hijack domains entirely. Using multiple protections together helps reduce these risks significantly. If one layer is targeted, the others still help protect your website, visitors and domain ownership. How to check if your Wix domain is secure You can review your domain security regularly without advanced technical knowledge. Start by checking the browser itself. Your website should load with https:// and display a padlock icon in the address bar. If either is missing, SSL may not be active correctly. Inside your Wix account, review your connected domain settings and confirm the domain connection is working properly. If your domain is eligible for DNSSEC, verify that it has been enabled through your registration settings. Review your domain settings regularly It’s also smart to review your domain contact information periodically. Outdated registrant details can create problems during transfers, renewals or ownership verification requests. Before transferring a domain to another registrar, check the transfer lock status as well. Many failed transfers happen simply because the lock is still enabled. Learn more: Does Wix offer free domains Can I use Wix just as a domain registrar? Wix domain security FAQ Does Wix have domain protection? Yes. Wix includes built-in domain protection features like domain locking, SSL and DNSSEC for eligible domains. These tools help prevent unauthorized transfers, secure DNS records and protect data shared through your website. Is Wix safe and secure? Yes. Wix is built with multiple layers of security that protect both websites and domains. SSL encrypts visitor data, DNSSEC helps prevent DNS manipulation and domain locking protects ownership from unauthorized transfers. This setup helps reduce common risks for most types of websites, including eCommerce and service sites. Is Wix safe for eCommerce websites? Yes, Wix is safe for eCommerce websites. It uses SSL encryption on all sites to protect customer data during checkout and other interactions, and HTTPS is enabled automatically. Wix also manages security updates and infrastructure protection in the background, which helps reduce common risks for online stores. Is Wix SSL free? Yes. Wix automatically includes SSL certificates for all websites at no additional cost. Why can’t I install my own SSL certificate? Wix does not support third-party SSL certificates because all sites already include a built-in SSL certificate that is automatically managed. This ensures HTTPS is enabled without manual setup or external certificate installation. Since Wix handles SSL internally, CSR files are not generated for external providers. Does Wix automatically enable HTTPS? Yes. HTTPS is enabled automatically once SSL is active for the connected website and domain. Can I use my own SSL certificate on Wix? No. Wix does not support third-party SSL certificates because SSL protection is already managed directly through the platform. Why is my domain stuck or locked for 60 days? A domain can be locked for 60 days due to ICANN rules that apply after certain changes. This usually happens after registering a new domain, transferring it to Wix or updating registrant contact details. The lock is a security measure that helps prevent unauthorized transfers during sensitive account changes. Can someone transfer my Wix domain without permission? Wix uses transfer locks and ICANN security rules to help reduce unauthorized transfers and protect domain ownership. Why is DNSSEC not available for my domain? DNSSEC may not be available depending on how your domain is set up and your account access. It is only supported for domains purchased directly through Wix and in some cases only when bundled with Private Registration. It also depends on the domain extension, region and whether the domain is being renewed or extended for at least one year.

Build your website, your way with Wix Harmony → Making a website with Microsoft Copilot is now possible thanks to a partnership between Wix and Microsoft. The integration lets you create a full Wix Harmony website directly inside a Copilot conversation, by describing your idea in plain language and building from there. This moves website creation beyond generating ideas and into actually building and managing a live site. Powered by Wix MCP, the experience allows Copilot to interact with Wix tools through natural language, helping users create, customize and manage a website without leaving the conversation. Below, we'll walk through how to make a website with Microsoft Copilot step by step. Wix Harmony brings AI and manual creation together in a single, smart platform. It reflects a wider shift in how people think about AI agents and how they interact with software. Instead of static tools, AI agents can now take actions on your behalf, from generating layouts to updating live content. In the Wix ecosystem, this is powered by Wix's AI agent Aria, which helps generate, refine and manage website content through natural conversation inside Wix Harmony. This shift is what makes tools like Wix Harmony feel so different from traditional builders. You’re no longer just editing a site, you’re working with an AI agent that actively helps you build and evolve it in real time, especially through conversational creation inside Copilot and Wix MCP. TL;DR: how to make a website with Microsoft Copilot Step What to do 01. Open Copilot Start a conversation in Microsoft Copilot 02. Describe your site Tell Copilot what kind of website you want to build 03. Let Wix build it Copilot uses Wix Harmony and Base44 to generate your site 04. Review the result Check what's been created and decide what to adjust 05. Keep building Continue refining from anywhere using conversational prompts 06. Customize and publish Finalize your design and go live on Wix Browse Wix website templates → How to make a website with Microsoft Copilot in 6 steps Here's the full process, from first prompt to published site: define your goal, plan your sitemap, generate your content, build with Power Pages, customize the design, test everything, then publish. Each step below gives you specific prompts and actions to follow. Open Microsoft Copilot Describe the site you want to build Let Copilot build your Wix Harmony website Review what's been created Keep building from anywhere Review, QA and publish your site 01. Open Microsoft Copilot Start in Microsoft Copilot, either through your browser, the Windows taskbar or within Microsoft 365. You don't need any special setup to access the Wix integration: it's available directly in the Copilot conversation interface. If you're already using Copilot day-to-day for work tasks, building a website becomes one more thing you can do from the same place. Worth noting before you get started: Go to wix.com/harmony and create a free account. You only need an email address to get started, and there's no credit card required for the free plan. Once you're in, you'll land in the Wix Harmony creation environment where Aria, Wix's built-in AI agent, is ready to help you build. This is especially useful for Wix Harmony for small business owners, since it removes setup friction entirely. 02. Describe the site you want to build Tell Copilot what kind of site you want to create. This is where AI prompts for website building matter most. The clearer your prompt, the better the result. For example: You can be as specific or as high-level as you like. Something like "I want a website for my photography business that shows my portfolio and lets clients book sessions" gives Copilot enough to work with. The more context you provide around your audience and your main goal, the better the initial result. This is also the foundation of workflows like how to make a website with a prompt, how to prompt a website with Wix, or even how to make a website in GPT-style interfaces. 03. Let Copilot build your Wix Harmony website Once you've described your idea, Copilot generates a website draft using Wix's AI-powered website creation technology. The result is a Wix Harmony site, Wix's latest website creation and management platform, ready for you to review, customize and publish. Just like Wix's AI website builder, the Copilot integration can generate a complete site structure, design and content based on your prompt, giving you a strong starting point that remains fully customizable. “Wix Harmony is built around one core idea: that great websites come from the combination of AI speed and human judgment. Aria can generate a fully structured, multi-page site from a single prompt, but the creator always stays in control of what matters most. The brand, the voice, the story. Wix Harmony isn't about the AI doing it for you. It's about the AI doing it with you.” — Ruth Eschenheimer, head of AI visibility & organic growth content at Wix Once Wix's AI agent Aria generates your site, use the drag-and-drop website builder to refine any element: move sections, swap images, adjust fonts or chat with Aria again to make larger structural changes. When the design is ready, connect your domain from the Wix dashboard. Wix manages the DNS setup automatically, so there's no technical configuration needed. Hit Publish and your site goes live on Wix's enterprise-grade infrastructure, with built-in security and performance included. “I always recommend: find a website builder that gives you control over the way your site looks, without having to invest in a web designer. Wix Harmony's hybrid AI and drag-and-drop editor lets you experiment, preview and adjust in real time, so your site feels truly yours.” — Adi Avraham, senior SEO growth at Wix For more advanced workflows, some users also explore how to make a website with Claude and Wix, or even how to use Claude with Wix, depending on their AI ecosystem preference. Learn more about Wix Harmony: What is Wix Harmony? How much does Wix Harmony cost? Is Wix Harmony easy to use? 04. Review what's been created After the build, take a look at what Copilot has generated. Check the page structure, the content and the overall layout. If something isn't right, describe what you'd like to change in the conversation and Copilot will adjust it. This back-and-forth is the core of the experience: you stay in the conversation and the site evolves through your instructions. If something feels off, you simply prompt it again. This is part of a broader shift toward how does an AI website builder work, where iteration replaces manual rebuilding. 05. Keep building from anywhere One of the practical advantages of this integration is flexibility. You can continue building from wherever you are: on your phone, in a browser or inside Microsoft 365. The Copilot integration is designed for ongoing site management, not one-time setup. If your business changes, your Wix site can be updated through the same interface where you already work in Microsoft 365. The conversational approach means there's no complex interface to navigate. You describe what you need and the site updates accordingly. This makes the process accessible for small business owners who don't have time to learn a new tool. To see how this fits into a broader approach, see this guide on how to make a website with an AI agent. 06. Customize and publish your site Once you're happy with the structure and content, you can finalize the design in Wix's editor and publish. Wix handles hosting, SSL and your custom domain name connection in one place. After launch, you can keep managing updates through Copilot or directly in Wix. For tips on getting a site live quickly, see how to make a website fast. Wix delivers an AI website builder that shortens your time to launch. For eCommerce users, this can extend into eCommerce website hosting, where your online store is created with product pages, inventory and layouts generated and managed through prompts. What can Microsoft Copilot do for website creation? Microsoft Copilot supports multiple creation paths, depending on how you build: First, it works as an AI assistant for planning, helping you decide why prompt a website, structure pages and write content. Second, it can act as a coding tool, supporting workflows often referred to as how to vibe code a website, where you generate functional HTML, CSS or JavaScript through prompts. Third, through Microsoft Power Pages and Wix integration, it becomes a full AI website builder, similar in spirit to tools like a custom GPT website builder workflow where the site is generated, refined and updated through conversation. For a deeper look at AI-driven design, see this guide on how to design a website with AI. Each mode suits different goals, and you can mix all three within a single project. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world, and the technology is expanding into everything we do." — Marine Levy Belder, product marketing manager at Wix If you're exploring different ecosystems, you might also compare approaches like Wix vs Square or Wix vs Durable, especially when deciding how much control vs automation you want in your workflow. The Wix and Microsoft Copilot partnership explained Wix has announced a partnership with Microsoft that brings website creation directly into Microsoft Copilot. This creates a shift toward agentic AI tools, like agentic commerce tools, where users no longer just design websites, they instruct systems that build them. The idea is to remove the friction that normally sits between having an idea and getting a site live. Instead of opening a separate builder and starting from a blank page, you describe what you want in conversational language and the building begins right there. For more on what AI-driven design looks like in practice, see this guide on how to design a website with AI. Here are four ways the Wix and Microsoft Copilot combination works across different types of sites and businesses, reflecting real-world AI agent uses cases across industries: Run a service business from Microsoft 365 A freelancer or local service provider can build a booking website with Wix Harmony and then use Copilot to check appointment schedules, respond to inquiries and update service pages, all from inside Microsoft 365 without switching between platforms. Explore Wix's scheduling software capabilities. Manage an online store through Copilot eCommerce owners can build an eCommerce website with Wix Harmony and manage inventory, track orders and update product pages through Copilot commands. The integration keeps back-office operations in the same AI environment where they already work. Build a portfolio and update it without logging in Creatives use Wix Harmony to build portfolio websites that showcase their work, then use Copilot to update project descriptions or add new pieces through natural language, rather than logging into the Wix dashboard each time. Keep a business site up to date with Copilot Small business owners who already use Microsoft 365 daily can use Copilot to keep their Wix site current: updating hours, announcing promotions or refreshing contact information without context-switching to a separate tool. Final thoughts: building with AI agents As AI becomes more capable, the idea of website creation is evolving from manual design into conversational building. Understanding what is an AI agent, how they operate, and how they connect across platforms helps clarify where tools like Wix Harmony, Copilot and other AI builders are heading. To get started and build your website directly through Microsoft Copilot, start here: sign up for Wix. How to make a website with Microsoft Copilot FAQ How do I make a website with Microsoft Copilot? Open Microsoft Copilot and describe the website you want to build in the conversation. Copilot uses Wix Harmony and Base44 to generate a complete Wix site based on your description. You can then review it, continue refining through the conversation and publish when you're ready. Do I need a Wix account to build a website through Microsoft Copilot? Yes. The Copilot integration creates a Wix Harmony site, so you'll need a Wix account to access and manage it after the initial build. Wix has a free plan you can use to get started. See how to build a website for free with Wix for more on what's included. Do I need coding skills to make a website with Microsoft Copilot? No. The entire process is conversational. You describe what you want and Copilot and Wix handle the technical side. No HTML, CSS or coding knowledge is required at any stage. Can I continue editing my Wix website after building it in Copilot? Yes. Once your site is created, you can keep refining it through the Copilot conversation or switch to Wix's editor for hands-on design changes. The flexibility to build from anywhere is one of the key advantages of this integration.

Turn your ideas into a website you love with Wix→ Want to create a personal website? A website is the fastest way to showcase your skills and share your story. Whether you’re applying for a job, advancing your career or simply expressing yourself, creating a website helps you present yourself as a professional and cement your online identity while making it easier for others to find you. Wix offers a powerful website builder. Think about the last time you looked someone up online. It could have been on Google, Facebook or another platform, and it probably wasn’t too long ago. How you appear online matters, and having your own website puts you in control of your professional image. Wix provides an AI website builder that generates beautiful, fully customizable sites. This step-by-step guide will show you how to make a personal website from scratch, covering everything from defining your message to designing a site that truly represents you and your goals. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix's website builder, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a personal website This guide will walk you through the steps of creating a personal website from start to finish. Start by defining your message and deciding what you want your website to say. Find design inspiration and choose a template that fits your style. Add your own content and customize the design to make it truly yours. Make sure your site is mobile-friendly, optimized for SEO and built on a reliable foundation. Get a second opinion, then promote your site to share your story and reach your audience. Wix offers an AI website builder for on-brand, professional design. Want to build a personal website fast? Wix Harmony takes you from a single prompt to a business-ready site for any industry or creative vision. How to make a personal website Why it matters 1. Define your message Clarify what you want your site to communicate 2. Look for inspiration Gather ideas to shape your design 3. Choose a website template Start with a professional, ready-made layout 4. Add your own content Share your story, skills and experience 5. Customize your design Make the site reflect your personality 6. Make it mobile-friendly Ensure visitors have a smooth experience on any device 7. Optimize for SEO Improve your visibility in search results 8. Get a second opinion Catch issues and refine your site 9. Promote your site Reach your audience and grow your presence 10. Consider website infrastructure Choose reliable hosting to keep your site running smoothly How to make a personal website in 10 steps: Define your message Look for inspiration Choose a template Add your own content Customize your design Make sure you’re mobile-friendly Optimize for SEO Get a second opinion Promote your site Consider your website infrastructure 01. Define your message First and foremost, ask yourself why you’re creating a personal website. Determining your goals will help you figure out everything else, like which content to include and how to structure your site to best serve your purpose. To focus your inward search, here are a few questions you should consider before building your website: How do I want to be perceived by fellow colleagues, future collaborators, and potential employers? What skills or characteristics do I have that set me apart from others in my field? What am I hoping my personal website will help me achieve? Take your time mulling over these questions, as they’ll act as your guide once you get going with the actual creation of your website. In fact, your answers are the foundations of your personal branding - the thing that distinguishes you from others. A clear brand identity will ensure a cohesive and well thought-out message throughout all of your online assets. A personal site can also work as the credibility anchor that opens doors before you have a business to show. Gergei Erdei, a former Gucci designer based in the UK, used his Wix site exactly this way when starting his own homeware brand: "By the time I was ready to pitch, my website was a window into the world I was building, ready and waiting if anyone wanted to look closer." That early clarity about what his site was for, a portfolio that pre-sold the brand, helped him land Matches Fashion as his first client before he had a formal business in place. 02. Look for inspiration Before creating your personal website, browse the web for inspiration. You can look up people from your industry that you admire to see what kind of content they share on their website. We also recommend checking out these professionally designed personal website examples, resume website examples, as well as these portfolio website templates. When looking for inspiration, take note of the website design, as well as the content itself. Is there a particular layout that could also work well for your site? Have they added a powerful mission statement? Perhaps you spotted a color scheme that matches your personal brand? Expert tip from Anna Suntsov, Blog and Social Design Team Lead at Wix.com: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." Write down your findings and save relevant screenshots in a folder. This way, you’ll be able to refer back to them when creating your resume or website. 03. Choose a website template Once you’ve explored a broad selection of personal websites, you’ll have more of an idea of the type of site you want to create. To narrow it down and put yourself on the right path, you can browse through these designer-made personal website templates. Not only will they let you make a personal website for free, but you’ll also be able to adjust the design and focus on the content itself, while ensuring a positive user experience and optimal website navigation. Learn more: What is a template Ideally, you should pick a template that already matches your personal style and content needs. Consider whether you’ll be creating a one page website or a multi-page one, and choose a template that fits these requirements. Worth knowing: Wix's template library is large but treat any template as a starting point rather than a finished design. Personal sites that go live with minimal changes tend to look like everyone else's. Spend time customizing fonts, colors and section layouts to match your own brand, and the site will feel like yours rather than a template that happens to have your name on it. That's an instinct Ashley Reckdenwald, founder of the nonprofit Land of Lovies, leaned into when she built her site: "I always tend to go rogue from the template. But it gives me a good skeleton. It allows me to take a look at what I have and then customize it." Her finished site looked polished enough to attract media attention within days of launch. Tip: Take a look at these one page website templates if you decide to go for a minimalist experience, or browse the entire collection of website templates if you prefer to keep your options open. Learn more: How to make a website with AI, or use Wix's ChatGPT integration—just type "@Wix" in a ChatGPT conversation to generate a full Wix Harmony site from a single prompt. 04. Add your own content At this point, you should have a clear idea of why you’re creating a personal website. Now that you’ve chosen a template to get you started, it’s time to consider the how. Dafna Rabin, Template Design Team Lead at Wix, sees this skipped step constantly: "Once you pick the right layout or the right template for you, I think it's really important and a lot of time users don't really do it, is to first make sure you customize all the content. Don't leave unrelated images or unrelated paragraphs. Really think about the flow of the content of the story that you want to tell your users." While some things are best achieved spontaneously, building a website from scratch is not one of them. Before you find yourself knee-deep in web design, identify which content your personal website requires. Grab a pen and paper, and make a list of all the content your site should contain. This will vary depending on your area of expertise and the type of site you’re creating. However, here are a few elements that almost every personal website should include: Homepage: Your homepage is likely to be the first page on your site that visitors see. To make a positive first impression, strive to perfect your homepage design. Clearly communicate who you are and what you do with a strong mission statement and an eye-catching design. Bio: Your bio can take the form of a short personal introduction on your homepage, or you can create a dedicated ‘About’ page. Your bio should highlight your professional career, but don’t be afraid to also express your unique personality by sharing additional hobbies and interests. If you’re creating a resume website, consider adding a downloadable version of your CV. Your best work: Your personal website can serve as an online portfolio that showcases your scope of work. Alternatively, you can include samples of your work and link to external pages. Make sure to curate your portfolio so that you’re only sharing the pieces you’re proudest of. Even if you don’t operate in a visual field, like design or photography, you can find ways to showcase your work online. For example, if you’re in marketing, share the stories behind your most successful campaigns, highlighting your role and the end results. If you’re a journalist, mention publications you’ve written for and link to your articles. Images and videos: Even if you’re not looking to create an illustration or artist portfolio website, visual aid is always a good idea. Incorporating a photo of yourself will craft a more personal atmosphere and make you seem relatable. For an added sense of professionalism, consider including images or videos of yourself engaging in your line of work. This could be anything from you speaking at a conference, performing on stage if you're creating an actor website, sitting at your desk in an office environment, and more. Blog: Creating a blog is a great way to share your knowledge and provide valuable insights about your field. It will also demonstrate your level of expertise and writing abilities to potential employers. You can write about anything from industry updates to an obstacle you personally experienced in your career and more. If you're going for an even more personal route, a blog can be an amazing addition to a fan website or even a memorial website. Hanna Kimelblatt, Blogger and Growth Marketing Expert at Wix, frames it this way: "Just as important as what your audience wants to read, it's finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it could also feel like a chore if you're not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they'll come for the knowledge, but they'll stay for your authentic outlook and first-hand experiences." Testimonials: Adding quotes from people you’ve worked with in the past is a great way to prove your skills and improve credibility. Try encouraging people to write substantial testimonials that highlight specific qualities of yours, rather than simply stressing how wonderful you are. While this may be true, over-the-top bragging can end up sounding fake and having the opposite effect of what you’re looking to achieve. Testimonials also work well in graphic design resume websites, so remember to include those that are relevant and positive. Contact: If your site visitors can’t contact you, all your hard work will amount to nothing. Include all the relevant contact info in a highly visible spot, and add a social bar with links to platforms such as LinkedIn and YouTube. Once you have all your content prepared, add the relevant pages to your site. Tie them all together using a website menu that will enable visitors to fluidly navigate through your pages. You'll also need to consider if you're going to opt for static or dynamic web pages. On static pages the content stays the same, regardless of the user. On dynamic pages, in contract, the content can change according to the type of user, their location or their past known behavior on a site. If you're not sure at this stage, be sure to opt for a CMS that gives options for both when making a personal website. Learn more: How to vibe code a website 05. Customize your design The design of your website is just as important as the content itself. If it doesn’t look the part, visitors are likely to click away from your site without giving your valuable content a second chance. Other than picking an expertly designed template that resonates with you and your personal brand identity, make sure your website has a clearly defined visual language. This means that every part of your website, from the call-to-action buttons to the footer, should be cohesive in terms of tone and style. Here are the elements to take into account: Color scheme: Colors have a huge impact on mood and tone. Look into color psychology to pick a selection of colors that evoke the right sensation. Are you dynamic and energetic? Calm and sophisticated? To try out different combinations and ensure an aesthetic result, use an online color palette generator tool. Font choice: Similarly to colors, typography also has a part to play in conveying different moods and feelings. To choose the best fonts for your website, browse other websites for inspiration and get a feel for which type of font suits your brand. The resume website templates on Wix already come complete with sophisticated font pairings. Website layout: Ideally, you’ll have already picked a template that accommodates your content, so you won’t have to adapt the layout of each page too much. Browse the most common website layouts and adopt the ones that suit your content the best. For example, a split screen layout could give you the chance to share an image alongside text on the top fold of your website’s homepage. Alternatively, if your site is highly visual, a fullscreen image layout might suit you better, as it will put the spotlight on an image of your choice. Logo: Your logo is an essential part of your branding. If you don’t have one already, we recommend creating your own logo and adding it to your website in strategic places, such as your website menu. Don't forget to plan your favicon too - that little icon in the corner of web browsers when you type in a website url. Yaya Aaronsohn, Head of Brand Maker at Wix, frames the design decision behind a logo this way: "A truly successful logo goes beyond just imagery; it tells a story that deeply connects with its audience. Crafting such a logo involves blending elements that reflect the brand's identity, appeal to its target audience, and embrace modern design trends." This is the part where customizing the build pays off. Gergei Erdei went through this process firsthand when scrapping a developer-built site and rebuilding the whole thing on Wix himself: "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." Waste no time and create your site from start to finish with Wix's website builder. 06. Make sure you’re mobile-friendly With more and more internet traffic coming from mobile phones, the best websites should look pixel-perfect on every device. In addition, since Google introduced mobile-first indexing, websites are ranked on search engine results predominantly according to their mobile versions. When creating a website with Wix, the mobile editor will automatically optimize your design for both desktop and mobile. If you want to make any further changes, you can tweak the design, making sure that your text is still highly legible and that visitors can easily navigate through your personal website. If you’re creating your website with Wix Studio, an advanced creation platform from Wix, you’ll have complete control over breakpoints. This means that you can see and design your responsive website at any viewport size, using intuitive drag-and-drop on a flexible new canvas. Once you've designed your site for mobile, be sure to manage it from a mobile app also, for greater convenience and control while on the go. The Wix mobile app was built for just this purpose. 07. Optimize for SEO There are many ways to promote your site, from social media to email marketing tools. However, preparing your site for search engines is something you can - and should - do in the early stages of creating your personal website. There are a number of search engine optimization (SEO) tips that can help improve your ranking on search engines. For example, you should find the right keywords for your website and focus on them throughout your written content, plus pick a domain name (and later your subdomains) that shows Google what your site is about. Expert tip from Idan Cohen, SEO Growth Specialist at Wix.com: Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts. To make sure you’ve covered all your bases, we recommend using the Wix SEO Setup Checklist (formerly known as the SEO Wiz). From writing alt text for your images to indexing your site on Google, this tool will walk you through a personalized SEO plan. You’ll get an understanding of how each step can help drive traffic to your site, plus a clear explanation of how to do it. Choosing a domain name for your personal website Your domain name is the address people will type to find you, so it's worth spending a few minutes to pick the right one. The strongest option for a personal website is your own name: firstnamelastname.com. It's memorable, easy to spell over the phone, and works whether you're job-hunting, freelancing, or building a brand around yourself. If your name is already taken, you have a few good fallbacks. Add a middle initial (firstnameMlastname.com), spell out your middle name, or attach a relevant descriptor (yournameWrites.com, yournameStudio.com). Some people use a prefix like "the" or a professional title (drYourname.com). Avoid numbers, unusual hyphens, and clever misspellings, since you'll have to explain them every time you say the address out loud. A .com extension is still the safest default because most people type it by reflex. If .com isn't available, .me, .co, and .io are reasonable alternatives for personal sites, and country-specific extensions like .uk or .de make sense if your audience is regional. You can search for and register a domain directly through Wix when you build your site, which keeps everything connected in one account. 08. Get a second opinion Once you’ve reached this stage, preview your website to check that everything loads well and that there aren’t any typos or broken links. While you’ll probably have a comprehensive, impressive personal website by now, even the best website designers need an extra eye sometimes. Asking a trusted colleague or friend to review your site could help take it up an extra notch. Perhaps you could improve your bio, write a more powerful mission statement or incorporate a touch of animation in your website design. Receiving feedback isn’t always easy, but it’s worth leaving your ego behind and approaching the critique with an open mind. Once you’ve made any fixes and are satisfied with the final result, it’s finally time to hit the publish button. 09. Promote your site After all your hard work, your personal website is up and running. But you don’t want it to just sit there, lost and alone in the online world. On top of optimizing your site for SEO, there are many effective ways to promote your website for free. Here are a few techniques for getting more eyes on your site: Harness the power of social media marketing by sharing your site on your social channels. You can link to your website on your profile, as well as update your friends and followers by posting about your new creation. Use email marketing to craft valuable newsletters to send out to your subscribers. You can inform them about new blog posts, fill them in on a lecture you’re giving, or send them links to inspirational articles or talks you’ve heard from industry leaders. Add a link to your website and social channels on your email signature. This simple online promotion technique means that any email you send out will automatically contain these links and increase the chances of people reaching your site. If you’ve never created an email signature before or want to refresh the existing one, test out HubSpot’s free email signature template generator that lets you customize every single element of the email signature and choose from pre-made signature templates. In addition to creating a blog, contact other bloggers from your industry and suggest you write guest posts for one another. This win-win situation can help both parties gain more exposure and bring potential leads to your personal website. Sharon Greenfeld, Team Lead of Outreach at Wix, has a specific take on what makes guest posting work: "Use guest posting to bring something new to the table on a specific topic. Guest posts should be innovative and unique while staying true to what is relevant for your blog and brand." Remember to use your site analytics to really understand what's happening with your website, in terms of number visitors, where they're coming from and how they engage with your personal site. 10. Consider your website infrastructure When building a personal website you'll want to make sure you choose a website builder with robust website infrastructure for utmost reliability, performance and security. This also means considering what type of hosting you plan to use (Wix sites all come with multi-cloud hosting, for 99.99% uptime), and how secure your site is (Wix sites all come with free SSL certificates, TLS 1.2+ encryption, and 24/7 security monitoring, among other security features). One of the most common mistakes when creating a website is forgetting about your website security. Learn more: Wix vs Squarespace, Best personal website builders What a personal website actually does for solo founders and creators Beyond the design and SEO mechanics, a personal website often becomes the central trust-building tool that opens up other opportunities. Nicole Michler, founder of the coaching business Phase 20 based in London, describes her Wix site as the "beating heart" of her business. Since launching, she has coached 100+ clients across 15+ industries as a solo operator, with her first client converting into a corporate speaking engagement directly from the site. "Everything happens on my website and it gives me that instant credibility because of the way I can present myself." The same principle shows up across very different creators. Gergei Erdei, the former Gucci designer mentioned earlier, used his Wix site to land Matches Fashion as his first client before he had a business in place. In both cases, the site was the credibility anchor that made the next conversation possible. Is a personal website still relevant in 2026? While social media and online platforms have become increasingly popular as spaces for personal brand building, personal websites remain relevant in 2026, offering several significant advantages over other platforms. Unlike social media where algorithms and policies constantly change, your website is fully yours. It’s your space to share your story, skills and achievements exactly how you want, ensuring your personal brand stays consistent no matter where digital trends go. Around 97% of consumers search for local services online, making it more important than ever to have your own website. A personal website elevates your professionalism by creating a polished, lasting impression for potential clients, employers or collaborators. Unlike the fleeting nature of social media, your site is a stable, customizable platform that grows with you, adapting as your career and goals evolve. Your website is your foundation. It helps you stand out, connect with your audience and showcase your work—on your terms. In today’s fast-paced world, it keeps you visible, in control and ready to make an impact. How to create a personal website with no experience? Building a personal website with no experience is completely doable. You don’t need coding skills or a background in design to create a site that showcases who you are, what you do and what you care about. With a website builder, you can start with a template designed for personal branding, portfolios or resumes, and then add your own content, images and personal touches. Even beginners can make a site that feels polished and professional. Templates give you a clear structure so you can focus on highlighting your bio, portfolio, blog or achievements. Tools for mobile optimization, SEO and navigation are built in, so your website not only looks good but also works well on any device and is easy to find online. Creating a personal website without experience is also a chance to explore your personal brand. Experiment with layouts, colors and images until your site truly reflects you. By the time you publish, you’ll have a website that tells your story, showcases your best work and helps you connect with others—all without prior experience in web design. How much does it cost to make a personal website? Building a personal website can cost anywhere from nothing to a few hundred dollars a year, depending on how polished you want it to look. Most website builders, Wix included, offer a free plan that lets you publish a real site with a builder subdomain (like yourname.wixsite.com), which is a fine starting point if you're testing the waters or building a hobby site. For a more professional setup, expect to spend roughly $100 to $300 per year. A custom domain typically runs $10 to $20 a year, and a premium website plan that connects your domain, removes builder branding, and unlocks features like more storage, analytics, and a business email usually sits in the $15 to $30 per month range. Wix's Light plan is the entry point for connecting a custom domain to a personal site, with mid-tier plans adding more advanced features as you grow. Beyond the platform, the only extras most personal sites need are a paid theme or template (often free with the builder), professional photography if you want custom shots, and possibly a tool subscription for things like email marketing or scheduling. For the vast majority of personal websites, the total annual cost stays well under $400, and the only recurring fees are your domain and your plan. Why trust Wix’s experts? This article was written by Wix’s in-house team, with years of experience helping people turn their ideas into successful websites. Every tip, template recommendation and example comes from real Wix projects, aimed at helping you launch a site that looks polished, functions smoothly and supports your long-term goals. We’ve worked with millions of creators, entrepreneurs and business owners to bring their visions online. Our team keeps up with the latest in design, user experience and SEO, so the guidance you get is practical, actionable and proven to work in real-world projects. Consider this blog your go-to resource for every step of your website journey—from creating your first page to growing a site that reaches your audience and evolves with your goals. How to make a personal website FAQ Does it cost money to make a personal website? Not necessarily, you can build a website for free. However, the cost of building a personal website can vary depending on the the features and functionality you need. Website builders are affordable platforms that allow you to create a website without any coding knowledge. You can choose from a variety of templates and drag-and-drop elements to create your website. Learn more: Is Wix free? Is it worth having a personal website? If you want to share your work with the world, promote your business, or simply have a space to express yourself, then a personal website is a valuable asset worth having. It is a relatively easy and affordable way to create a space for yourself online and share your unique story with the world. What should I show on my personal website? The content you show on your personal website will depend on your individual goals and interests. However, some common elements that people include on their personal websites include: A bio or personal summary Portfolio of work Contact information Blog posts Photos and videos Links to social media profiles You can also use your personal website to share your thoughts and ideas, write about your hobbies, or simply create a space to express yourself. Can I create a website for free? Absolutely, you can understand how to go about creating a website for free using Wix. The free plan provides all the basic tools you need to design and publish a website, including access to templates and hosting. Can I create a website by myself? Yes, you can create a website by yourself, even without any technical skills. Wix offers intuitive tools, such as a drag-and-drop editor and pre-designed templates, to make website creation accessible to everyone. You can customize your design, add features and build a site that fits your needs. How much does it cost to build a website on my own? A basic website can cost as little as $16 per month if you build it yourself, while more intricate sites or those requiring professional assistance (such as designers, copywriters or photographers) can exceed a total cost of $10,000. How to make a personal academic website? Creating a personal academic website starts with defining its purpose such as showcasing research, publications or teaching materials. Choose a platform that’s user-friendly and allows for professional customization. Organize your site with clear sections for your CV, academic projects, contact information and other highlights of your work. Ensure the design is clean and polished to reflect your professionalism and make it easy for visitors to explore your content.

Turn your ideas into a website you love with Wix → How much does a website builder cost? Depending on your needs, a website builder can cost anything from a free basic plan to $200+ per month for advanced features. Costs vary depending on the tools your project requires, with a simple blog being much cheaper than a large online store. Knowing these costs helps you budget effectively and avoid unexpected expenses. Choosing the right website builder saves both money and time. When learning how to make a website, it’s important to understand exactly what you get for your investment. Platforms like Wix offer fast and intuitive tools that let you bring your vision to life in minutes. Wix offers a powerful website builder. Get started with Wix’s AI website builder. TL;DR: how much does a website builder cost? Many website builders let you start for free, with paid plans typically ranging from $10 to $200+ per month. Costs go up if you add custom domains, premium templates or eCommerce features. Picking the wrong plan can waste money, so here’s a quick look at what each plan offers: Plan Typical cost What you get Free $0/month Basic features, platform branding, subdomain, limited storage and customization Basic $17–$28/month Remove ads, connect a custom domain, enough features for a personal site, portfolio or blog Standard $29–$38/month Extra storage, marketing tools and analytics, sometimes basic eCommerce features Advanced $39–$200+/month Advanced eCommerce tools, automation, premium integrations, better support, scalable for higher traffic How much does a website builder cost? When it comes to pricing, most website builders keep things simple with four main tiers. Knowing what each tier offers makes it much easier to map out your options and pick the right plan for your next big idea. Free Basic Standard Advanced 01. Free Cost: $0/month Free plans are perfect for hobbies and small test projects. They include essential features, a subdomain and the platform’s branding. Storage and customization are limited but allow you to experiment and see if the builder works for you without spending any money. With Wix as a free website builder, you can easily get started without any upfront cost. Learn more: Is Wix really free? How to build a website for free 02. Basic Cost: $17–$28/month Basic plans work well for a personal website, portfolio or blog. Ads are removed and you can connect your own domain. You get more storage and basic tools to customize your site and showcase your work. This tier covers most non-commercial needs without being overcomplicated. With Wix paid plans, you also get benefits like a free domain name for the first year, making it easier to launch your website. You can explore more features and pricing on the Wix pricing page. 03. Standard Cost: $29–$38/month Standard plans are designed for small businesses or professional projects. They offer extra storage, marketing tools and analytics and sometimes include basic eCommerce features. This tier is a good balance if you want more than the basics but aren’t running a full online store yet. Explore more: How much does a business website cost 04. Advanced Cost: $39–$200+/month Advanced plans are made for growing businesses and online stores. They include advanced eCommerce tools, automation, premium integrations and better support. This tier is ideal for higher traffic sites or businesses that need features that can scale. Key factors that affect website builder costs Several specific features determine your final monthly or annual bill. Understanding these core elements helps you avoid hidden fees and pick the right plan. Cost factors What it does Cost Website builder The platform you use to design, build and manage your pages. $0–$100/month Domain name Your custom web address helps people find you easily. $10–$50/year Web hosting The virtual storage space where all your text, images and pages live. $3–$50+/month SSL certificate Protects visitor data and gives your site a secure connection. $0–$100/year Themes and templates Professional layouts and designs you can apply to make your site look great. $0–$100 one-time Apps and integrations Extra tools for specific functions, like booking systems, live chat or email marketing. $0–$100+/month eCommerce tools Features that allow you to sell products or services online, including payments, checkout and inventory management. $20–$200+/month 01. Website builder Average cost range: $0–$100/month A website builder is the main platform you use to create and manage your site. Pricing depends on features like design flexibility, storage and built-in tools. Higher-tier plans include advanced customization, analytics and business features. Most builders offer scalable plans so you can upgrade as your site grows. Wix provides an all-in-one website builder with templates, AI tools and built-in features. Wix offers an AI website builder for on-brand, professional design. According to Mi Destinazo, travel agency and Wix user: "Wix is an incredibly intuitive tool that allowed us to build our website from scratch. It gives us the professional online presence we need to connect with our travelers instantly. With Wix, we didn’t just build our website; we built our entire company." 02. Domain name Average cost range: $10–$50/year A custom domain gives your site a professional web address. Domain names cost an average of $10 to $50 per year. Many platforms include a free domain for the first year when you buy an annual plan. A website platform connects your domain to your hosting automatically. Wix simplifies this process by handling domain connection within the platform. Wix offers custom business email addresses. Claim your free domain for the first year with any Wix paid plan. Learn more: How much does a domain name cost? How to get a free domain name Cheapest domain extensions 03. Web hosting Average cost range: $3–$50+/month Hosting stores your website files on a secure server. Reliable hosting keeps your site fast and accessible to visitors. Most modern website builders include hosting in their subscription plans. A strong hosting setup improves performance and protects your data. Wix includes secure web hosting with every plan. This means you don’t need a separate provider and there are no hidden hosting fees. 04. SSL certificate Average cost range: $0–$100/year An SSL certificate protects your website by encrypting data between your site and its visitors. This creates a secure connection and displays the padlock icon in the browser. Many website builders include SSL for free as part of their plans. Premium SSL options may offer additional website security features. Read also: How much does an SSL certificate cost? 05. Themes and templates Average cost range: $0–$100 one-time Templates control the overall design and layout of your website. Many builders offer free templates while premium designs come with a one-time cost. High-quality templates improve user experience and help your site look more professional. Customization options can vary depending on the builder you choose. Wix offers a wide range of designer-made templates for different industries. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. 06. Apps and integrations Average cost range: $0–$100+/month Apps and integrations add extra functionality to your website. You can use them for features like eCommerce, booking systems or email marketing. Some apps are free while others require a monthly subscription. Integrations help connect your site with external tools and services. 07. eCommerce tools Average cost range: $20–$200+/month eCommerce features allow you to sell products or services online. These tools include payment processing, product management and order tracking. eCommerce website plans are typically more expensive due to added functionality. You may also pay additional fees for transactions or third-party services. Wix provides integrated eCommerce tools to manage products, payments and orders in one place. Wix offers business email addresses with Google Workspace integration. Wix’s eCommerce plans start at the lower end of this range, making it easy to get started without a big upfront cost. Hidden costs to watch for The subscription price is rarely your full cost. Most website builders charge a base monthly fee that covers the core platform but leaves several expense lines you'll only discover later. Premium apps from the platform's app market typically add $5 to $50 per month each for things like booking software advanced forms email marketing automation and loyalty programs. Payment processing fees from Stripe PayPal or the platform's own payments service usually run around 2.9% plus $0.30 per transaction and some builders add their own transaction fee on lower tiers. Custom domain renewals after the first free year cost $12 to $30 annually depending on the extension. Business email addresses tied to your domain run $6 to $15 per user per month if you add them separately. Premium templates if your platform charges for them are usually a $50 to $150 one-time fee. Add all of these up and your real cost can easily be double the advertised plan price so factor them in upfront. Most people underestimate the running cost of an online business by focusing only on the subscription tier they pick. Payment processing fees, premium apps and add-ons can easily add 50 to 100 percent to your monthly bill once you're actually selling. The good news is that with bundled platforms like Wix many of those line items are already included, so the gap between advertised price and real cost is much smaller than it would be on a fragmented stack. Stephanie Matros, product support specialist for Wix Payments Website builder pricing compared across platforms Different platforms offer very different features and pricing models. Reviewing these options helps you find the absolute best value for your budget. Whether you are a beginner, a small business owner or a professional designer, understanding the costs and benefits of each platform makes it easier to choose the right website builder for your needs. Wix Wix Studio Site123 Strikingly Webflow Jimdo 01. Wix Wix costs between $0 and $159 per month depending on your chosen Wix plans. The free plan includes basic hosting and a Wix subdomain. Premium plans remove ads and let you connect a custom domain. A premium subscription gives you access to advanced marketing tools. Wix Harmony is powered by Aria, an agentic AI trained on millions of real Wix websites. Wix provides a complete ecosystem for building and managing your site. You get 2,000+ designer-made templates and robust business apps. The platform includes secure payment gateways for selling products. Wix powers growth with a service website builder that scales with your business. Wix offers an AI website builder that creates a unique, business-ready site in no time. Ideal for: Beginners and professionals looking for easy customization. Pricing: $0-$159/month 02. Wix Studio Wix Studio costs starting from $19 per month for the basic plan. This platform targets agencies and freelancers building sites for clients. The pricing reflects advanced design capabilities and client management tools. A studio plan offers responsive design controls. Wix Harmony pairs vibe coding with Aria, an AI assistant that can build and manage sites end-to-end. Wix Studio provides deep customization for complex design projects. You can manage multiple client sites directly from one dashboard. The interface supports collaborative work among internal design teams. Ideal for: Professional designers needing advanced design features. Pricing: $19-$159/month Learn more: How do people make websites so quickly? 03. Site123 Site123 costs $12.80 per month for its premium plan. The platform is built to get simple sites live quickly. You answer a few questions and the system generates a basic layout making it easy to get started but limiting advanced design freedom. Site123 also includes free hosting and helpful customer support. On the premium plan, you can add a basic online store, though advanced customization options for design elements are restricted. Ideal for: Beginners who want quick, straightforward setups. Pricing: $0-$12.80/month 04. Strikingly Strikingly offers a free plan, along with paid plans starting at $16 per month, with higher-tier plans like the VIP plan priced at $49. The platform specializes in simple single-page designs. You can build a modern scrolling site in just minutes. A one-page layout works well for basic portfolios. Strikingly offers an easy editor for quick content updates. You can connect a custom domain on all paid plans. The platform limits the number of pages you can create on cheaper tiers. Ideal for: Users needing simple, stylish one-page sites. Pricing: $0-$49/month 05. Webflow Webflow offers a free plan, with paid plans starting at $14 per month for a basic site. The platform is designed for designers who want strong visual control over layout and styling. It lets you adjust layouts and styles visually, while generating clean HTML and CSS automatically. It has a steeper learning curve for beginners. Webflow provides granular control over site animations and interactions. You can export your clean code to host elsewhere, though dynamic features such as CMS content, forms and eCommerce won’t work outside Webflow hosting. Ideal for: Professionals desiring complete design control. Pricing: $0-$39/month 06. Jimdo Jimdo costs $11 per month for a basic ad-free site. The platform uses basic AI to build a site based on your industry. You get a basic template that you can tweak slightly. An automated builder speeds up the initial setup phase. Jimdo handles basic SEO and mobile optimization automatically for you. You can sell a limited number of products on higher pricing tiers. The design options feel restrictive compared to other modern platforms. Ideal for: Small businesses or beginners needing a simple website. Pricing: $0-$17/month Explore website builder comparisons: Wix vs Wix Studio Wix vs Hostinger Wix vs Webflow Wix vs Weebly Wix vs GoDaddy Wix vs Shopify Wix Studio vs WordPress Editor’s note: information is accurate as of May 19th, 2026. How to choose the right website builder for your budget Choosing the right website builder goes beyond simply comparing prices. It is essential to consider the website features your site requires, especially eCommerce capabilities, flexible design options, SEO tools and reliable customer support. By evaluating both your immediate budget and long-term goals, you can select a website builder that supports eCommerce growth and ensures your site can scale as your business or project expands. Annual budgets by business type Translating monthly fees into a realistic annual budget makes the decision easier. A personal blog or portfolio runs $200 to $400 a year all-in on a Basic plan including a domain. A small service business (consultants freelancers single-location shops) typically lands between $500 and $1,200 a year once you add a custom domain a few essential apps and a small marketing budget. A growing eCommerce store runs $1,500 to $4,000 a year factoring in a higher-tier plan transaction fees and a handful of paid integrations for inventory and shipping. A multi-channel scaling business or design agency with multiple client sites can run $4,000 to $10,000+ a year. Keep in mind these are platform costs only - your time content production and marketing spend sit on top of those numbers. The smartest move is to pick a plan that matches where your business is heading in the next 12 months, not where it is today. Upgrading is easy on most builders but rebuilding your entire site on a different platform later because you outgrew the original choice is the expensive mistake to avoid. Shira Re'em, head of community at Wix Studio How much does a website builder cost FAQ Are website builders worth the monthly cost? Yes, they provide massive value compared to hiring a developer. You get hosting, security and web design tools rolled into one predictable fee. This saves you from managing separate technical services. A bundled platform reduces your administrative headaches. Can I build a website completely for free? Yes, many platforms offer completely free plans forever. These free options usually include platform branding and restrict you to a subdomain. Free plans work well for temporary projects or personal hobbies. A free plan limits your professional credibility. Wix offers a free plan to test the editor and publish your site at no cost. Are there hidden fees with website builders? Most major platforms use completely transparent pricing models. You might encounter extra costs for premium third-party apps or custom email addresses. Domain renewals also add a yearly cost after the first promotional year. Clear pricing helps you plan your annual budget accurately.

Turn your ideas into income with Wix. Secure your domain name → We’ve all heard the predictions that artificial intelligence will profoundly change the way we live, work and make money. But why wait for the future when you can start right now? From automating small tasks to building entire businesses, people are already finding clever ways to use AI to earn more money and you can too. The fastest way to start making money online is by securing a domain name that fits your brand. With Wix's domain registrar, you can buy a domain easily, establish your brand and take the first step toward building a website that attracts customers and generates revenue. Are you ready to cash in on the new digital gold rush? Let’s explore how to make money with AI, starting with these 15 unique ideas. TL;DR: how to make money with AI AI tools make it easier to start and grow a business without deep technical skills. You can build websites, create AI art, produce videos and courses, write content or translate languages. AI also supports creating products and offering services like automation, marketing and resume writing. Costs, data management, legal issues and competition with big tech remain challenges but success comes from solving real problems, mixing AI with human creativity and picking smart ways to make money. Main areas to make money with AI Specific AI money making ideas Who it’s for Why it works Creative & content Website building, AI art, video creation, online courses, content writing, translation Creatives, educators, writers Low barrier, scalable, growing demand Tech & development Custom AI products, prompt engineering, AI automation services, chatbot development Coders, developers, tech entrepreneurs High value, innovation-driven, growing need Marketing & sales Affiliate marketing, digital marketing, dropshipping, personalized ads Marketers, entrepreneurs Boosts reach, automation saves time Data & research Data labeling, AI-generated insights and reports Entry-level workers, analysts Steady income, supports AI training Professional services Resume writing, translation, consulting on AI tools Freelancers, consultants In-demand services, repeat clients Ecommerce & merch AI art merchandise, print-on-demand, dropshipping Creatives, small business owners Passive income, scalable with AI help How to make money with AI: 15 unique ideas No matter what your background or skill set is, there are various ways that you can use AI to boost your bottom line. Let’s look at 15 of these ideas. Build websites with AI Make and sell AI-generated artwork Become a YouTube content creator Produce online courses Enter affiliate marketing Create written content Use AI language skills Create your own AI products Explore digital marketing and sales Be a prompt engineer Start a resume business Launch AI dropshipping business Offer AI automation services to businesses Sell AI-generated insights or reports Data labeling for AI training 01. Build websites with AI One of the first hurdles that new business owners face is learning how to make a website. You can provide a smart solution by designing websites with AI tools, like AI website builders or vibe coding website builders, offering fast, affordable, and customized site builds for companies of all sizes. AI is already making it faster and easier to create high-functioning and professional websites. And with web developers fetching more than $40 per hour, you can ramp up a freelance website-building business in no time. Best of all, you don’t need a lot of technical expertise. You can use AI tools to find the right website template for your clients, write their website content and even choose striking images. With Wix Harmony you can vibe code an entire website in minutes. “If I had to put a number on it, vibe coding gets you to the 80% mark of your final website super fast. It usually nails the structure and the general aesthetic you’re looking for. But the moment you try to fine-tune that last 20% to your brand, you enter what I call ‘prompt purgatory.’” — Oded Nachshon, Head of Wix Editor, Wix Worth knowing: AI website builders get you to a working site fast but treat the AI output as a starting point rather than a finished product. Freelance builders who spend time customizing fonts, colors and section layouts to match each client's brand consistently deliver better-performing sites than those who hand over the AI default. The 80% comes free and the 20% is where you earn your rate. 02. Make and sell AI-generated artwork Using AI to create your own artwork brings plenty of unique revenue-generating opportunities: AI in freelance graphic design: Start a self-employed graphic design business and fetch around $30 an hour or more. Use AI to create high-quality visuals for clients, from blog posts and social media images to logos, branding and game assets. Deliver professional illustrations, posters or book covers for authors, businesses and creatives. Sell your unique creations: You could make money by creating your own designs and selling them on your website or on marketplace sites like Etsy. For example, you might explore fine art by designing AI-generated portraits, venture into fantasy art to attract niche audiences or market digital assets like NFTs, offering collectors exclusive one-of-a-kind pieces. You can also showcase your designs professionally using the AI portfolio generator. Earn from your merchandise designs: Use AI art generators to create a custom product design, then partner with a print-on-demand services company. They can put your art on t-shirts, coffee mugs and other items that you can then sell through your own online store. Just be sure that your artwork is original or properly licensed before you begin selling. "The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line with no tech headaches, just instant access to Printful's catalog, instant mockups and seamless store setup, all within the Wix dashboard." Source: Chris Victory, Head of Partnerships, Printful To see what this looks like in practice, consider Ana Gabriela, the muralist behind Ana the Artist in Portland, Oregon. She uses Wix and Printful to run a fully automated print shop alongside her mural business: "The automation made my life so much easier. I no longer have to worry about inventory management or fulfillment and my audience is able to purchase products directly through my site in a seamless way. It allowed me to expand my business without creating additional burnout." Five years into running her business full-time, Ana has completed 65+ murals across Portland, Southwest Washington, Yakima Valley and Colombia, and she runs an SEO-driven blog plus a print shop that handles fulfillment without her touching it. That same Printful-powered model works for anyone selling AI-generated merch. 03. Become a YouTube content creator Looking for AI-enabled business ideas with maximum profit potential? Then you may want to become a content creator for YouTube. The average creator pulls down six figures annually according to ZipRecruiter. Of course, the amount of revenue you generate from YouTube will be based in part on the number of views your videos receive and subscribers you attract. So, it’s smart to focus on a topic that’s popular on the platform, such as gaming, cooking, fitness or fashion. AI is a powerful way to simplify content creation. You can use it to create tutorials on tools, share AI art, music or stories and review software to earn through sponsorships and affiliate marketing. Use AI for animations, storytelling or educational content with dynamic visuals. Share productivity tips, such as using AI for time management or business growth. Once you choose your niche, it’s time to start creating. That’s where AI comes in handy. You can use ChatGPT or an AI writing tool to create the perfect script. You can then use AI-enhanced editing software to speed up the video production process. What’s more, you can ask AI models for tips on how to monetize your content so you can maximize your profit potential. 04. Produce courses online The e-learning market is expected to reach $375 billion by 2026. That’s one reason why creating online courses is one of the most profitable online business ideas out there. People are clamoring for information about personal development, entrepreneurship, personal finance and other topics. By producing your own online courses, you can offer your unique expertise and potentially earn about $42 per hour, on average. You can use AI to enhance many steps in the course creation process. Free AI tools can help you perform in-depth topic research, brainstorm inventive ideas and organize your lesson plans. You can also ask AI engines to suggest a specific audience for your classes. AI-powered text-to-speech tools can even help you record your lessons, which you can then offer on your Wix website or on a platform like Udemy. 05. Enter affiliate marketing What’s one of the best side business ideas that’s been revolutionized by AI? Affiliate marketing. When you launch your own affiliate marketing website, you can earn commissions by promoting other people’s products or services. There are many profitable segments of affiliate marketing. Do you understand tech? You could launch an affiliate marketing blog promoting new AI solutions. Love the outdoors? You could start a kayaking blog and promote products, tours and other related services. Success with affiliate marketing means understanding how to get people to your website. That’s where AI can help. You can use AI to generate content ideas and find relevant keywords to boost your search engine ranking. AI tools can also help you find the best place to put affiliate links on each web page so you can increase your conversion rates. Salaries in affiliate marketing vary greatly, with a national average of about $35 per hour. 06. Create written content Type “how to use AI to make money” into Google and it’s a safe bet that copywriting will come up as a top option. That’s because artificial intelligence has revolutionized the entire writing process, from generating fresh ideas all the way through to creating a finished draft. Freelance writers make nearly $30 an hour on average. Additionally, the need for quality writers keeps growing. Businesses regularly hire outside help to write blog posts, landing page copy, case studies and many other marketing materials. Where to begin? You can use free tools like ChatGPT to outline your notes and brainstorm fresh ideas. Then you can up your game with paid AI content generators like Jasper.ai and Writesonic that can write the content for you. If you don’t like their output, you can ask the software to generate a new response and see if it’s closer to the mark. Many AI writing tools also offer ready-made templates for different content formats (such as writing emails or social media posts). For Guy Sopher, Head of AI Assistant, Wix, "AI doesn't aim to replace humans but to turn them into superpowers. Everything that a person wants to do is possible with unimaginable ease. Writing software, composing a song or creating an illustration: everything is possible without the need for prior knowledge or significant investment of resources." One thing worth knowing: AI writing tools are excellent at first drafts and structure, but a human should always review the output for accuracy, originality and brand voice. The clients paying $30 an hour for freelance writing are paying for the human judgment layer, not the raw AI output. Writers who position themselves as the editorial check on AI consistently command higher rates than those competing on speed alone. One word of caution: when using AI writing tools, remember that a human should always review the output to ensure accuracy and originality. 07. Use AI language skills If you’re wondering how AI is transforming business, look no further than translation services. Documents that used to take humans hours to translate can now be done in minutes with many AI tools. So, if you have an ear for foreign languages and access to AI software, you can launch your own translation services business. You could translate marketing materials for multinational companies and help them ensure that they’re sending the right message to their customers. Or you could create foreign-language video voiceovers so YouTube content creators can reach new audiences. You could also help businesses launch localized websites that are written in their customers’ languages of choice. Whether you use AI to start a full-time translator business or a side hustle, expect to make more than $25 per hour. 08. Create your own AI products If you know coding, then you can use your skills to create the next generation of AI-powered products. Computer programmers are always in high demand, and freelance coders often fetch more than $40 per hour. Coders can tap into publicly available APIs to create mobile apps, develop a new Google Chrome extension or build more powerful algorithms. They can also create custom AI-powered chatbots that can help small businesses deliver non-stop, high-quality customer service. Here are a few ways to get started: AI-powered mobile apps: Create apps that adjust to users' needs in real time. For instance, a fitness app that modifies exercises based on heart rate or a mood tracker offering daily tips. AI-driven chrome extensions: Simplify tasks and boost productivity. For example, an extension that summarizes research papers or suggests your next priority based on your schedule. Custom AI chatbots: Improve customer support with AI chatbots. Answer questions, recommend products and guide users through checkout. For instance, consider an eCommerce chatbot that manages inquiries and boosts sales through personalized suggestions. AI content generators: Create content with smart automation. Write personalized newsletters or generate social media posts with trending hashtags. AI-powered analytics tools: Help businesses make data-driven decisions with tools that predict and optimize inventory, like one forecasting demand based on behavior and seasons. AI virtual assistants: Build assistants that schedule meetings, manage tasks and automate social media. Picture an assistant that organizes calendars, drafts emails and posts content for you. AI-powered games: Redefine gaming experience with role-playing games where NPCs adapt and evolve based on your actions. Engage in dynamic interactions that create unique storylines tailored to your journey. The Wix engineering team has been thinking about how AI changes what a single developer can ship: "An engineer no longer needs to know everything equally deeply. At Wix we are developing the xEngineer approach, a regular engineer who has a strong foundation in one area but, thanks to AI, can work more broadly and take on tasks end-to-end." For an independent developer building an AI product, the same logic compounds: AI lets one person ship what previously needed a small team. 09. Explore digital marketing and sales Perhaps no industry has benefited more from AI in the past few years than marketing and sales. AI tools can assist with everything from building email lists to creating effective content strategies. So, if you want to start a business in digital marketing or sales consulting, AI is ready to give you a boost. You can use AI-powered social media platforms to manage Instagram, TikTok and X accounts for multiple businesses. Plus, AI-fueled analytics within these platforms can give you insight into a company’s paid and organic social campaigns. You can share that data with your clients so they can enhance their social media strategies. Is sales a better fit for you? Then you can help companies by showing them how to research prospects, attract better leads and analyze sales data with AI. Expect to earn around $30 per hour as a digital marketer or sales consultant. 10. Be a prompt engineer Every successful interaction with AI tools like ChatGPT has this in common: a well-written prompt. That’s why carving out your niche as a prompt engineer is one of the most unique business ideas you can start today. Prompt engineers focus on writing prompts that will get the best possible response for end users of AI tools. These engineers are typically experts in the way chatbots “think.” You’ll analyze the output of AI algorithms, develop objective ways to evaluate those outputs and work with developers to refine the large language models (LLMs) that power AI solutions. While this is an emerging field, one report says prompt engineers are already asking for (and receiving) up to $40 per hour on popular freelance boards. 11. Start a resume business One of the first AI use cases to emerge last year was using ChatGPT to write cover letters and resumes. So, it’s only natural that starting your own resume business is a smart way to make money online with AI. A good first step is to connect with job seekers on platforms like LinkedIn. Then you can use AI to create a variety of value-added services. For example, you could use ChatGPT or AI writing assistants to tailor your clients’ resumes for specific industries or employer types. Or, you could use AI to develop questions that your clients can use on job interviews. Resume writers can attract close to $20 per hour, which makes it a great side hustle. 12. Launch an AI dropshipping business Starting a dropshipping business? AI for dropshipping streamlines product selection and inventory management, analyzes market data to predict trending products, and helps you choose items with high sales potential. Automated systems track consumer behavior, allowing you to adjust offerings and marketing strategies based on demand and preferences. Plus, AI ecommerce platforms manage inventory by restocking products and adjusting prices in response to competitor activity or market shifts. AI-powered chatbots handle inquiries, provide personalized recommendations and track orders, giving you more time to focus on strategy. With machine learning, these bots get smarter over time by learning from customer interactions. AI marketing tools can create targeted ads, optimize content and deliver real-time analytics, helping you connect with your audience and boost sales. How to use AI for dropshipping success: Automate product research: Use AI tools to analyze market trends and find products with high demand and profitability. Optimize pricing: Implement AI-driven dynamic pricing to adjust prices automatically based on competitor activity, demand and other factors. Improve customer service with chatbots: Use AI-powered chatbots to handle inquiries, track orders and recommend products. Personalize marketing: Use AI to segment your audience and create ads that connect with specific customer groups. Enhance inventory management: Automate stock tracking with AI to avoid overstocking or running out of popular items. Create automated product descriptions: Use AI to generate SEO-friendly product descriptions, saving you time and effort. Predict customer behavior: Leverage AI to analyze customer data and predict buying patterns to make smarter decisions. AI-based customer feedback analysis: Use AI to process customer reviews and feedback so you can improve products and services. Streamline order processing: Automate order fulfillment and tracking with AI to reduce errors and speed up delivery. Optimize website experience: Use AI to personalize your site, offering tailored browsing and product suggestions. 13. Offer AI automation services to businesses A great way to make money with AI is by helping businesses automate everyday tasks. Many companies, from solo entrepreneurs to mid-size teams, are still stuck doing repetitive work manually—answering customer questions, processing orders, updating spreadsheets, sending emails, managing leads and more. This is where you can step in and make a real impact. No-code tools like Zapier, Make or Airtable, combined with AI services like ChatGPT, Claude or custom GPTs, can help you create automations that save time, reduce mistakes and lower costs. Imagine having a smart chatbot that answers FAQs around the clock, automating social media captions from blog posts, or using AI to summarize customer feedback from multiple channels. You don’t need to be a tech wizard—just someone who spots inefficiencies and knows how to connect the right tools to make things run smoother. Many business owners feel lost when it comes to AI and are happy to pay someone who can simplify their operations. You can charge per project, offer ongoing support packages, or create templates to sell to multiple clients. It’s a flexible income stream with long-term growth potential and it grows alongside the AI tools you already use. London-based coach Nicole Michler, founder of Phase 20, has built her solo practice to 100+ clients across 15+ industries by leaning on the same kind of automation the section above describes: “As a solopreneur, Wix gives me a lot of autonomy in terms of creating new forms. Let’s say I create a new free PDF to grow my email list. I just quickly go on the website, create the form, create the automation and it does it all in the back, which is incredible.” — Nicole Michler, Wix user, Founder of Phase 20 Stories like Phase 20 illustrate the broader pattern: the bigger lift from AI right now is removing the operational drag on solo and small teams. 14. Sell AI-generated insights or reports You can use AI to pull insights from reviews, social posts, market data or anything public—and turn it into reports people actually want. Think trend roundups, product feedback summaries or niche industry overviews. AI helps you gather and sort the info but the real value is in how you shape it into something useful. This works well if you’re good at spotting patterns or packaging ideas. Sell reports to small businesses, offer custom insights to marketers or create a paid newsletter. It’s fast to start and easy to adjust depending on who you're helping. The data’s already out there. Your job is to turn it into answers. 15. Data labeling for AI training AI tools need tons of labeled examples to learn—like spotting a cat in a photo or understanding a product review. That means someone has to tag or sort that data. You can get paid to do exactly that. It’s not flashy work but it’s steady and doesn’t need a tech background. Sites like Remotasks or Toloka make it easy to start with just your laptop and internet connection. If you want to grow it into more than a side gig, you can turn this into a service. Focus on a specific type of data, build a small team and offer quality control. Startups, researchers and even local agencies often need clean, labeled data to train models. You’re helping them move faster while building a business that runs on structure not complexity. Why learn how to use AI to make money? Artificial intelligence (AI) is so much more than just the current buzzword du jour. There are several key reasons why learning to leverage AI as a money-making strategy now can pay off in the long run: The AI market is huge: The current global market for AI is expected to hit $42.6 billion by year’s end. And that’s just the start: consulting firm PwC forecasts that by 2030, AI will contribute $15.7 trillion to the global economy. AI is already a proven source of passive income: A survey by GOBankingRates shows that 10.6% of men and 5.5% of women are using AI right now to generate passive income streams. Another 52% of men and 40% of women say they’re interested in using AI to do so in the future. The jobs of today are transforming: Activities that take up about 30% of the hours worked across the U.S. economy right now could be automated by AI, says a McKinsey and Company report. That could cause about 12 million people to transition to new jobs by 2030. By learning how to make money with AI right now, you’ll be ahead of the curve. It is also worth looking at what an internet-scale founder story looks like when AI tools are part of the toolkit from day one. Noah Rosen, founder of Forge to Table, started his knife business as a broke culinary student who could not afford a Japanese knife. He ordered 200 hand-forged knives to his dorm room and built a Wix site to sell them. Eight years later, Forge to Table ships to customers in more than 30 countries, has 40+ products and Rosen is a Forbes 30 Under 30 honoree: "I think Wix offers the perfect medium for everyone, even someone like myself, a really good cook, but a monkey with a keyboard. I'm able to drag-and-drop edit or build an email newsletter that looks nice." The arc from dorm room to 30+ countries is exactly the kind of trajectory AI tools accelerate further: the website, the email newsletter, the product photography, the customer service responses, the SEO and the ad copy can all now be set up by one person in a fraction of the time it took Rosen. How to start an AI business Find a real problem AI can solve, like automating tasks, improving customer service or creating content. The best AI businesses tackle real pain points, so focus on gaps in the market. You don’t need to be a coding pro to get started. Once you have a solid idea, set up your business the right way. Pick a legal structure like an LLC or corporation to protect your personal assets and simplify tax filing. You’ll also need to register your business and get the right licenses if you’re working with sensitive data or financial services. Planning to develop AI software? Look into copyright and patent protections to secure your tech. Think about how you’ll monetize, subscriptions, pay-per-use or AI consulting are great ways to start bringing in revenue. Once you launch, keep improving your product because AI gets smarter with data, and real-world feedback will make your solution even more valuable. The hardest part for most first-time founders is launching at all. Jonathan Loake, the solo founder behind Aluminium Rainflow in the UK, started his eCommerce business with no design, advertising or website experience. He puts the lesson plainly: "If you wait until everything's perfect, you never launch. So you've just got to launch something that goes. And then you add the doors and the windscreen wipers later." Source: Jonathan Loake, Founder, Aluminium Rainflow (Wix eCommerce user, UK) Loake's first version of the site was bare-bones with no proper navigation, no filtering and just enough to go live. The first couple of months produced no orders and he nearly thought it was a mistake. By month three, orders started coming in. Eight years later, the business is still running as a one-man operation and around 50% of all sales now come directly through Wix eCommerce. For anyone building an AI business, the same principle applies: ship the imperfect version, then iterate with AI tools handling the optimization layer. Worth knowing: AI lets you reach a working product faster than ever, but distribution, niche selection and pricing still take human judgment. The founders who treat the AI as the build accelerator (not the strategy) consistently outperform those who expect AI to also do the market research and the positioning for them. How to make money with AI FAQ How do you use AI for side hustles? AI tools help you manage your side hustle smarter, save time and boost your earnings. Use them to self-publish books and sell content on platforms like Amazon. Leverage AI to create engaging YouTube videos or design digital products as a profitable side gig to sell online. Can I use ChatGPT to make money? Yes. ChatGPT is a great tool for earning through content creation, tutoring or automating customer service. It’s excellent for brainstorming, app development and finding freelance opportunities. Can I sell my AI work? Sell your AI-generated work through platforms like Sellfy or Etsy to offer digital files and prints or use social media to promote your creations. Turn AI art into merch with print-on-demand or sell prompts. Just make sure you understand copyright and licensing rules, as some AI tools limit commercial use. Is it legal to use AI to make money? Yes, it's legal to use AI to make money as long as you follow copyright laws and respect intellectual property rights. The specifics depend on the type of AI you’re using and the content you’re creating. Can I sell AI-generated T-shirts? Yes, you can sell AI-generated T-shirts but make sure the designs follow copyright laws and don’t infringe on trademarks or protected works. Watch out for licensing issues tied to AI-generated designs. Can you use AI bots to make money? Yes, you can use AI bots to make money by offering AI-powered services like chatbots, content generation or data analysis. Just make sure to follow local regulations like data privacy and consumer protection laws. How do I start AI trading? To get into AI trading, start by learning the basics of trading and AI algorithms. Pick a platform with AI tools like machine learning models or algorithmic trading features, and make sure you have access to reliable market data. Test your AI strategies with paper trading first to reduce risks and build experience before using real money.

Start selling with Wix eCommerce→ Checkout customization with Wix allows you to design a buying experience that perfectly matches your brand and encourages shoppers to actually finish their purchase. You get to control every step of the final sale, from adding your logo to placing trust badges right where buyers need to see them. Taking charge of your checkout page means you stop losing customers at the very last second. By tweaking colors, removing distractions and adding specific policies, you build a reliable path to selling online that makes handing over credit card details feel incredibly safe and easy. Wix eCommerce allows businesses to customize their eCommerce checkout experience and to extend checkout functionality with custom logic. What does checkout customization with Wix look like Checkout customization with Wix means the built-in design features that let you change how your final payment pages look and function. Instead of settling for a generic payment screen, you get to upload your logo, change the background colors and adjust the font styles so the page feels like a natural extension of your main eCommerce website. This process also involves adding important functional elements to the page. You can easily insert specific store policies, link to your shipping rules and display security badges. This simple setup keeps your online business running smoothly and helps your buyers feel entirely comfortable checking out. Benefits of checkout customization with Wix Designing your own checkout creates instant trust with your shoppers. When buyers see your brand colors and logo on the payment screen, they feel secure knowing they are still buying directly from you rather than a sketchy third-party processor. A tailored checkout process also directly improves your conversion rates. Removing unnecessary fields and adding clear shipping policies answers last-minute questions, preventing customers from closing their browser right before they pay. A branded payment screen acts like a friendly cashier, reassuring your customers right as they pull out their wallets. Pro tip from Letícia Fernades, Head of institutional marketing at Pagar.me and Stone: 'The payment checkout is the final step to completing a purchase in an online store. All sales efforts made up to that point can be lost if the checkout does not meet the consumer's expectations and needs'. Common challenges of checkout customization with Wix Going overboard with design elements remains a major hurdle for many store owners. If you add too many bright colors, massive images or complex legal texts, you might actually distract the buyer from finishing their transaction. You also need to make sure your custom checkout design looks great on mobile phones. A layout that looks amazing on a giant desktop screen might force mobile buyers to scroll endlessly just to find the buy button. The secret to a great checkout is keeping it simple, letting your products remain the star of the show while the payment form stays out of the way. Industry research shows that nearly 18 percent of shoppers abandon their carts if the checkout process feels too long or complicated. Learn more: What is abandoned cart recovery? What is checkout customization in eCommerce? Examples of checkout customization to use with Wix A great example is a boutique coffee roaster using their checkout page to reinforce their brand identity. They can use a warm brown background, display their minimalist logo at the very top and include a short, friendly return policy directly under the credit card fields. Another brilliant example involves a high-end jewelry maker. They should keep their payment page stark white for a clean, luxurious feel but prominently display security trust badges and a link to their insured shipping policy. This setup instantly calms nervous buyers spending hundreds of dollars. How to get started with checkout customization with Wix Your first move involves opening your Wix dashboard and navigating to your store settings. Click on the checkout settings to open the editor, where you can instantly upload your primary brand logo and select your main colors. Next, review exactly what information you actually need from your buyers. Turn off any unnecessary form fields, like asking for a company name if you only sell to individuals. A shorter form gets filled out faster, leading straight to more completed orders. Wix supports high-performance eCommerce operations with tools designed to improve conversion and increase average order value. Merchants can automate complex promotions with built-in discount logic, surface relevant products using AI-driven recommendations and recover lost sales through automated abandoned cart workflows. Wix also offers flexibility at checkout, allowing businesses to extend or customize the purchase flow to support more advanced retail strategies. Learn more: What are eCommerce promotions? Can I add custom fields to my checkout page? Yes, you can easily add custom fields to collect specific information from your buyers. If you sell custom-engraved products, you can add a text box right on your Wix checkout page where shoppers can type their desired message. Does changing my checkout design affect my payment security? No, modifying the visual look of your checkout does not change the underlying security and Wix eCommerce infrastructure. Your transactions remain fully encrypted and secure. The system continues to protect all credit card data perfectly, regardless of what colors or fonts you choose to display. Can I remove the shipping address field if I only sell digital goods? Yes, Wix automatically detects when a customer only has digital products in their cart and removes the shipping address requirement. This speeds up the buying process and gives your customers instant access to their downloads.

Turn your ideas into sales and start selling with Wix eCommerce→ When it comes to online retail, the work of building an eCommerce website and perfecting it is never done. As an online store owner, you not only have to think about if your site looks good, but also if it’s going to convert visitors into customers effectively. Think of your website as a car and yourself as the mechanic—every time you fine-tune your site, it'll drive a little smoother, move a little faster and stay strong for years to come. This article will serve as your instruction manual for eCommerce website optimization. Discover nine invaluable strategies for improving your site’s performance and creating an unforgettable experience for your shoppers. Explore eCommerce website design and business websites for inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website optimization Ecommerce website optimization is about making your store faster, easier to use and more appealing to shoppers. Use clear CTAs, fast-loading pages and SEO-friendly product pages so visitors can find what they want and take action quickly. Simplify checkout, include all the product details customers need, and try different pricing strategies to see what drives sales. Personalize the experience using browsing history, past purchases or location to recommend the right products. Keep an eye on analytics like traffic, conversion rate, average order value, bounce rate and customer lifetime value to spot areas for improvement. Use classic sales tactics like flash sales, seasonal promotions or limited-time offers to create urgency and boost conversions. Ecommerce website optimization strategies Make your CTAs obvious Audit and increase your site speed Implement SEO best practices on your product pages Simplify your checkout flow Test pricing strategies Give your customers all the info they need Track analytics and metrics regularly Personalize the shopping experience Experiment with classic sales strategies 01. Make your CTAs obvious A call to action (CTA) refers to a piece of text, link or button that encourages customers to take a specific action. If you use an eCommerce website template, it usually comes with a built-in, well-designed CTA, making it easier for visitors to know where to click. CTAs that are difficult to find or understand can hinder the success of this type of website, where visitors are often hopping between pages to find what they’re looking for. Customers should know exactly where to go to look at the items in their cart and proceed to checkout. If you’re using a button, pick a color that contrasts against the background. For example, if you look at this landing page for Wix’s landing page builder, you’ll notice that the white “get started” button stands out against the green background. This makes it one of the first things visitors see when they land on the page. Your CTA’s copy should also be obvious. “Your visitor should be absolutely sure what pressing the button will do and where it will bring them, otherwise they will never click,” says Amanda Weiner, CRO expert at Wix. While it may be tempting to replace an ordinary “add to cart” button with text that says “treat yourself,” you’ll want to stick to clear, descriptive text. Straightforward language can lead to more immediate action, plus improve website accessibility. Don’t have a website? Use Wix’s eCommerce website builder to get started today. 02. Audit and increase your eCommerce site speed Every second counts when it comes to eCommerce site speed. According to an analysis by Portent, a site that loads in one second has an eCommerce conversion rate that’s 2.5 higher than a site that takes five seconds to load. Not to mention that faster loading times can improve things like your SEO (search engine optimization) or Google Ads quality score, which may have a material effect on the traffic to your store. Learn more about choosing the right eCommerce infrastructure. Use tools like the Wix Site Speed dashboard to get a better sense of your site's performance. The Wix dashboard specifically uses real visitor data to accurately reflect what your website visitors are experiencing. It will show you how fast your website is using a number of Core Web Vitals, including: Largest contentful paint (LCP): The time it takes for the largest page element to appear Interaction to Next Paint (INP): How long it takes for your website to visually respond to a user's interaction, such as a click or tap Cumulative layout shift (CLS): How many times elements change positions on your page, which indicates visual stability The Wix Site Speed dashboard provides recommendations for improving overall performance, accessibility and SEO. For example, you might be advised to compress video files before uploading them to your website. Or, you may find that you’re using too many custom fonts. Check this dashboard regularly and update your site accordingly to ensure a smooth, uninterrupted shopping experience. Related reading: How much does an eCommerce website cost? 03. Implement SEO best practices on your product pages A recent Klarna study found that 32% percent of U.S. consumers still begin their online shopping journey with a search engine. In other words, SEO should be top of mind as you’re fine-tuning your site. There are many factors that go into SEO—but at minimum, you’ll want to make sure that you’re using keywords that are relevant, descriptive and highly searched throughout your website and product pages. To do so, conduct keyword research for each product and page. (If you’ve got too many pages to tackle at once, focus on the pages for your best-selling or recommended products.) Keep an eye out for the most popular phrases that people are googling to discover products like yours. You can use a tool like Wix's Semrush integration to identify keywords and sift through a number of helpful metrics: Search volume: The number of individuals that search for the keyword within a specific timeframe (usually a month). Keyword difficulty: How difficult it would be to rank for that keyword. This is usually related to the amount of competition there is for a keyword and the number of backlinks those competitors have. Search intent: The purpose behind a user’s query. Are they searching with an informational intent (e.g., “how to choose the right sneakers”), navigational intent (e.g., “sneaker store near me”), commercial intent (e.g., “best deals on running sneakers”) or transactional intent (e.g., “buy Adidas Ultraboost”)? Weigh the above metrics to find the ideal keyword for each page. For example, at this stage, you might find that instead of targeting the phrase “running shoes,” you’re better off targeting “women’s running shoe size 9” because it’s more specific, has a high search volume and relevant to people who are ready to make a purchase. Once you’ve decided on the right keywords, incorporate them into your product pages via the product name, description, alt text and/or URL. Note: if you’re using Wix, you can always tap the AI text creator or AI meta tag creator for help with writing. Ecommerce consultant Luke Carthy also recommends checking out the “People Also Ask” section of relevant search engine results pages (SERP): “As you search more queries, you’ll surface more questions and potentially begin to identify patterns and questions that frequently appear. Take note of these details, as they’re likely to come in handy when you’re working on your descriptions.” Remember, SEO isn’t a one-and-done deal; keep an eye on your rankings and take steps to retain or improve them over time. 04. Simplify your checkout flow The average abandoned cart rate in eCommerce stands at a whopping 70.19%. While abandoned shopping carts are an inevitable part of selling online, you can reduce them by simplifying your checkout flow and removing any friction. The only way to decrease abandonment is to understand why it happens. According to a meta-analysis of 49 studies by Baymard Institute, cart abandonment is often a result of one of these events: Extra costs are too high (48%): When taxes, shipping and fees end up increasing the order total unexpectedly, many customers tend to ditch their carts. Solve this problem by incorporating fees into your product pricing or offering free shipping for orders over a certain amount. The latter technique has the added benefit of encouraging customers to buy more than they may have initially intended. The site required a new account (26%): If your website makes people create an account to proceed with checkout, you could be adding unnecessary friction to the transaction. Offer a guest checkout option to help new customers breeze through this step, then let them create an account to keep track of their purchases or access special promos after they’ve checked out. Delivery was too slow (23%): When shoppers encounter extended delivery windows or uncertain arrival dates, they may opt to look elsewhere for quicker solutions. To mitigate this, offer expedited shipping at a higher cost or offer free shipping after a certain threshold to give them a reason to be patient. Wix users can also use the ShipStation integration to help streamline the fulfillment process. Didn’t trust the site with credit card information (25%): After seeing countless consumer data breaches in the news, customers may be hesitant to input their financial information on smaller business websites. Alleviate these concerns by offering alternative payment options, like PayPal or Google Pay, which hide payment information from merchants. If you use Wix Payments, you can let customers know that they’re protected by PCI Compliance, the highest marker of eCommerce website security. Checkout process was too long or complicated (22%): Even customers who make it through lengthy checkout processes will likely feel agitated, so streamlining it is just as much a matter of user experience as it is about lowering your abandoned cart rate. Do your best to simplify form fields and condense the process to fit on a single page (Wix checkout customizations can be useful on this front). Offer express payment methods like those mentioned in the last bullet. Total cost was hidden (21%): Customers want to know the total amount they’ll need to spend on shipping, fees and taxes before they enter all their information. Be transparent by displaying any extra costs as early as possible in the checkout process. Don’t forget to send emails that can help you recover abandoned orders. Learn how to set up and automate abandoned cart emails in Wix. Learn more: What is checkout customization in eCommerce? 05. Test pricing strategies When it comes to pricing on your eCommerce site, small adjustments can make a big difference. It’s a good idea to run tests that can help you understand what offers or prices resonate with your customers without guessing. This is part of learning how to make money online. Ultimately, you’ll want to find that sweet spot where your prices aren’t too low that they cut into your margins or too high that they drive shoppers away. There are several pricing methods worth testing: Subscription pricing: Subscription pricing is a win-win for customers and merchants—you get recurring revenue, while customers receive convenience at a good price. For example, a feminine hygiene brand might give customers a 5% discount on each box of tampons via its tampon subscription service. Odd-even pricing: This popular technique suggests that prices that end in an odd number (e.g., $3.07) subconsciously signal a deal, while prices that end in an even number (e.g., $100.00) signal a luxury item. Additionally, prices that end in a 9, such as $2.99 or $29, tend to sell better than prices that are rounded up, such as $3 or $30. Pre-order pricing: Pre-order pricing lets you gauge customer demand before fully launching a product, allowing you to adjust prices based on early interest. Offering a discount for pre-orders can encourage commitment while giving you insights into how much people are willing to pay for your product. Learn how to activate pre-orders in Wix. Comparative pricing: Help customers understand how good of a deal they’re getting by showing the original price slashed out right next to the new price. You can use this eCommerce optimization technique to price sales or clearance items or show how your prices compare to your competition. Decoy pricing: It’s said that when presented with two options, customers gravitate toward the cheaper option. When presented with three options, they tend to choose the more expensive option. Therefore, adding a third option can steer customers toward the more expensive product. Bulk discount: Mimic brands like Costco incentivize customers to spend more by offering a lower price per unit when they buy large quantities of a single item. This convinces customers to buy more in one go, which saves them money and boosts your business's sales. Price anchoring: Experiment with how you organize products on category pages to take advantage of anchoring, which is the practice of displaying products side by side to create context and perceived value. Bundle pricing: Increase your average order value (AOV) by bundling products together and offering them at a discount. Customers will love the deal they’re getting, especially if you compare the individual item prices to the bundle pricing. Gift cards, discounts and coupons: Encourage repeat purchases with one of these classic strategies. These types of incentives give shoppers a reason to spend more money while letting them decide to redeem their savings. Explore how gifts cards work on Wix, or how to offer discounts and coupons on your Wix site. Upsell/cross-sell: Upselling and cross-selling are great ways to increase order value by offering customers related or higher-end products as they shop. By suggesting complementary items or premium upgrades, you can enhance their shopping experience while growing your overall sales. Add a related products gallery or integrate ReConvert with your Wix site to cross-sell and upsell your customers intelligently. 06. Give your customers all the info they need In a brick-and-mortar setting, customers can touch an item, hold it, test it out, try it on and ask a sales associate any pressing questions. When it comes to your online store, it helps to mimic this in-person shopping experience by giving customers all the information they need upfront. To this end, optimize each part of your product pages, including: Photos: Upload photos from multiple angles. Include full-product images and close-ups. If the product is wearable, show models of different sizes wearing it. Stage the product to show customers how to use it or how to pair it with complementary products. View more eCommerce photography tips. Description: If customers couldn’t see the product, how would you describe it? Mention features that aren’t shown in the images as well as those that are. Include SEO keywords to make your product easier to find. Instructions: If applicable, explain how to use your product. What might be obvious to you might not be obvious to your customers. If relevant, include assembly instructions. Think beyond words when it comes to instructions. Videos or graphics can help customers visualize your products and how to use them. Shipping and return information: Hidden shipping pricing and speeds are one of the top reasons customers abandon carts, according to the same Baymard study mentioned earlier. To mitigate this, provide essential shipping information along with links to comprehensive policies on every product page. Materials: What are your products made of? List the materials in clothing, jewelry or home goods, as well as the ingredients in food and skincare products. Sizes or measurements: For wearable products, include a size guide on each product page to help customers find the right fit and reduce returns. For other types of products, like furniture, tools or appliances, provide as many product measurements as possible. Diagrams can be helpful in either case. Reviews: Customer reviews help potential customers learn even more about your products, such as sizing or troubleshooting advice. Highlight testimonials, awards and other proof points on your site—or encourage users to leave their own reviews. Wix users can find various solutions in the Wix App Market for showcasing and collecting feedback. Back-in-stock or pre-order status: Prominently display the in-stock status of your product. If a product is out of stock, consider giving your buyers the option to join your email list (see how to create back-in-stock notifications in Wix) or pre-order your item on the spot. Create an online store with Wix today, or explore other clever eCommerce merchandising techniques. 07. Track analytics and eCommerce metrics regularly Sales figures alone can’t give you a full picture of how your business is doing, especially online. Website-related analytics can help you fill in the blanks by pointing out obstacles that are getting in the way of the shopping experience. Here’s a list of eCommerce KPIs and reports worth monitoring. All of these are available in Wix Analytics via Wix eCommerce, track these to keep a pulse on any issues or disruptions on your site. Traffic: Traffic indicates how many people visit your website. The goal is to have more and more traffic over time while maintaining a steady conversion rate. To drive traffic to your online store, invest in SEO, advertising and email marketing. Conversion rate: Conversion rate measures what percentage of website visitors complete an intended action, such as making a purchase or signing up for a newsletter. If your conversion rate falls below the industry average, check for patterns in cart abandonment on your site. The culprit could be a complicated checkout flow or a slow-loading site. Average order value (AOV): AOV measures how much your customers typically spend when they purchase something from your website. Compare your website’s AOV month over month or quarter over quarter, and look for any patterns. A decline in AOV could mean that it’s time to implement some upselling and cross-selling strategies or special deals. Bounce rate: Bounce rate measures the percentage of visits to your website that ended after just one page. A bounce rate between 20% and 45% is common for eCommerce websites. A lower bounce rate is better than a higher one, so if yours falls above this range, check that your pages have enough relevant and engaging content (among other things). Customer lifetime value (CLV or LTV): CLV measures how much a customer has spent on your eCommerce website over their entire relationship with your brand. Calculate your average CLV and use it as a benchmark. If this benchmark drops over time, employ retention marketing strategies to keep customers coming back for more. You could, for example, introduce a loyalty program that gamifies shopping and rewards customers for their patronage. Wix merchants can use Wix Loyalty Program to let customers accrue points that they can redeem for coupons. Slow-moving inventory: If your analytics tool has a slow-moving inventory report, use it to identify products that have been sitting on your digital “shelves” for too long. Get these products moving by putting them on sale, placing them in your clearance section or bundling them with more popular products. Sales by product category: This eCommerce report can help you understand which types of products perform best on your website. Use these insights to determine which inventory to reorder and which categories to expand. For example, if your online store focuses on suitcases but you see that travel accessory sales are outperforming suitcase sales, you might decide to introduce new accessories to your inventory. Email marketing: Keep an eye on the performance of your marketing emails, such as your abandoned cart ones. There are several metrics that can be useful on this front: open rate, click-through rate and unsubscribe rate—just to name a few. A low open rate could indicate a need for stronger headlines, while a low click-through rate could warrant stronger CTAs and active copy. (Learn how to set up abandoned cart emails in Wix or see how to integrate Klaviyo with Wix for more advanced email needs.) 08. Personalize the shopping experience Use the data you already have to make each visitor feel like your store was built just for them. Show recommended products based on what they’ve browsed or purchased before. For example, if someone buys running shoes, highlight matching socks, water bottles or fitness gear on their next visit. Personalization doesn’t have to be complicated—even a “recently viewed” section can guide customers back to products they were interested in. Email and onsite messages can also be tailored. Send targeted promotions or product suggestions based on a shopper’s past behavior. For instance, if a customer frequently buys skincare items, offer them a discount on a new moisturizer or highlight a best-seller they haven’t tried. Wix users can integrate apps or use built-in features to automate personalized email campaigns making it easy to reach each customer with relevant offers. Dynamic content on your site helps increase engagement and conversion rates. Swap banners, pop-ups or homepage sections to reflect the visitor’s location, interests or shopping history. A returning visitor from New York might see a “Free shipping in NYC” banner while someone browsing winter gear in December sees seasonal promotions. 09. Experiment with classic sales strategies One way to get more people to complete their purchase is by promoting special deals clearly on your site. For example, flash sales and countdown banners create a sense of urgency; people are more likely to click “buy” when they feel time is running out. Meanwhile, you can use lightboxes or other pop-up messages that promote special offers and events, such as an end-of-season sale. Learn more: Setting up a lightbox in the Wix Editor or integrating a countdown timer on your Wix Site Another easy way to keep your site engaging is by updating its design to match the time of year. For holidays like Christmas, you can use festive colors, promoted limited-edition products or add seasonal graphics to give your site a warm, holiday feel. When Black Friday comes around, try bold, eye-catching banners that highlight deals. These changes don’t need to be huge, but they can make your site feel more relevant and timely—and put your customers in the shopping spirit. Also consider using back in stock pre-alerts to make sure you save rather than lose sales regardless of current inventory. Wix eCommerce helps merchants capture demand with back-in-stock notifications. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce website optimization quick checklist When all is said and done, there are many different ways to tweak your website. Not all the tips listed above are must-dos, but at minimum, you’ll want to make sure to tick these off your list: Type of eCommerce website Optimization strategies All eCommerce sites Use clear CTAs, fast-loading pages, SEO-friendly product pages, simple checkout, detailed product info, track analytics, personalize shopping experience, test pricing strategies, run seasonal or limited-time promotions Fashion & apparel Add size guides, high-quality images, personalized product suggestions, seasonal promotions Electronics & gadgets Show detailed specs, create comparison charts, offer upsells and cross-sells Health & beauty Highlight customer reviews, offer subscriptions, suggest related products Home & furniture Include measurement guides, bundle products, show shipping info Food & beverage Show ingredients and expiration dates, suggest related items Sports & outdoors Add gear guides, cross-sell accessories, highlight reviews, run flash sales Books & media Make search easy, bundle products, offer discounts Toys & kids Include age guides, multiple images, seasonal promotions Ecommerce website optimization FAQ What is eCommerce optimization? Ecommerce optimization refers to the practice of improving your online store to drive more sales. Examples of optimizations include increasing site speed, implementing SEO, simplifying your checkout flow and testing various pricing strategies. Why does eCommerce optimization matter? Ecommerce optimizations matter because they can help your business sell more, gain customers and make more money overall. By auditing your website’s performance before optimizing it, you can figure out where to best invest your time and resources. How is conversion rate calculated? Conversion rate is calculated by dividing the number of conversions visitors complete on your website by the number of website visitors. A conversion happens when visitors take a specific action on your website, such as adding a product to their cart or signing up for your email list. More often than not, however, sales are the main conversion goal for eCommerce websites. What is a good eCommerce conversion rate? While eCommerce conversion rates vary by industry, the rule of thumb is that the more expensive the item, the lower the conversion rate. According to Kibo Commerce, for example, food and beverage conversion rates hover around 4.9% while home and furniture conversion rates are 1.4% on average. What are the factors in eCommerce website optimization? Ecommerce website optimization involves enhancing factors such as website design, user experience and page load speed. Additionally, effective product categorization and search functionality play crucial roles in optimizing the user journey. Furthermore, the use of persuasive product descriptions and high-quality images can significantly impact conversion rates on an eCommerce website.