At Wix, every new B2B strategic partnership comes together as a puzzle. In order to properly partner and integrate with enterprises like VistaPrint and Intuit Mailchimp, the inner teams of the Wix Channels business unit need to align: Sales, Solution Engineering, Product, Marketing, Strategic Partner Managers and Strategic Project Delivery. And that’s before we bring in additional specialty teams from across Wix, like Payments, eCommerce, POS, Premium, Infrastructure, Identity, Support and more.

Each team has its own priorities, expertise and language. Left on their own, things can easily become disconnected and fall apart. But the point is to enable growth for our business partners, letting them offer Wix’s AI website builder, omnichannel commerce and business tools directly to their small business customers.

As Head of Business Operations and Strategic Projects, it’s my job to keep us moving as one together with the business partner, through the power of our "super glue” projects team.

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What it means to be the glue

Strategic project management at Wix is more than chasing deadlines. Our role is to:

• Create alignment: Translate strategy into clear goals so every team knows not only what they’re doing, but why.

• Bridge gaps: Sales speaks one language, Product another, Engineers a third, and SPMs bring in the partner’s POV. We turn all of this into one shared conversation.

• Orchestrate timing: Synchronize deliverables so dependencies don’t break the flow.

• Hold accountability: Make sure commitments are visible and progress is tracked, without micromanaging.

• Keep perspective: While others dive deep into their expertise, we zoom out to keep the full picture in sight.

Being the glue means we don’t just join meetings. We connect people, priorities and processes into a single partnership story.

A typical process can look like this: Product scopes the integration, SEs map the technical flow, the SPM is working with the partner on the go-to-market plan and Marketing is approving launch assets. These tracks are very different and risk moving at different speeds or in different directions.

But with strategic project management at the center, all of these efforts are synchronized, dependencies are clear and the partnership moves forward properly.

Tailored partnerships: a framework for any vertical

The super glue turns chaos into cohesion. Every partnership has moving parts: custom integrations, pricing, go-to-market planning, marketing assets, compliance and support readiness. Alone, they’re just pieces. Together, they’re a launch.

That’s where our project management framework comes in:

• Streamlined operations: Clear workflows, fewer blockers, no duplicate effort.

• Efficient communications: Thoughtful real-time updates for relevant stakeholders.

• Learning and upskilling: Project debriefs and training to prepare for the next project.

This is how we turn complexity into clarity, and multiple teams into one execution engine.

Because of this model, we can serve any business vertical. We’ve partnered with fintech companies, eCommerce, agencies, SaaS platforms and other types of businesses, and each one requires something different. The beauty of our approach is that it’s flexible: the process stays consistent, but the solution is always customized.

We don’t fit partners into our mold. We build the right mold together.

How to spot a “super” project manager

Unfortunately, we all know the inadequate project manager stereotype: They nag people for status updates and ETAs without contributing much to the project as a whole. The team they’re meant to support feels held back. The team doesn’t see the value of looping the project manager in. Project managers just slow them down.

An expert B2B strategic project manager stands out. They take the time to fully understand the product flows, comprehend the feature gaps and understand enough technical background to gauge the pain points raised by the Engineering team, just as they understand the questions from the strategic partner.

A good project manager is capable of relating to others and seeing their perspective. They relate to why Product or UX feel strongly about a feature or priority, and gather the relevant people (whether R&D or Management) to unlock it. They’re able to translate this into a business language to get it prioritized and delivered.

That's the kind of project manager that shines on my team.

My leadership approach

I believe leadership is based on trust. People trust me to keep the ship moving. I trust my team to deliver. And together we trust the specialty teams to bring their respective expertise to each project.

I know my team members are the real superstars – they hold the deepest knowledge about their projects and the business partners they work with. My role is to make sure their work always connects to the bigger picture, and to clear the roadblocks so they can do what they do best.

I delegate freely because I trust my team, but I also stay close enough to see the details and to support where it counts. I’m the “back office” where they get what they need. They are at the shopfront doing the day-to-day work. A combination of trust, respect and clarity is what allows us to move fast without losing alignment.

Why it matters

In the end, strategic project management is about more than tasks and timelines. It’s about creating the conditions where B2B partnerships can not only launch, but thrive. It’s about turning complexity into clarity, and making sure every team, both internal and external, feels part of the same mission. For that, you need the right super team to be the super glue.

That’s how we get multi-million dollar partnerships off the ground.

Learn how to start your own tailor-made channel partnership to unlock growth for your business.