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Web Design \ FEB 6th 2017

Is Your Mobile Website Performing Like It Should Be?

Mobile internet use is so prevalent these days, that even your technophobic aunt can tell you how no online presence is complete without a mobile website. But knowing is one thing and implementing is another.

After they create a website, many site owners assume that optimization for mobile browsing happens automatically. While technological developments make modifying a full site into a mobile one increasingly smoother (we should know! The Wix mobile editor is the friendliest mobile optimization tool out there), important distinctions between regular and mobile web still require some special attention and finessing.

If you’re going to go mobile, you better do it right. In this article, we cover all the steps needed to ensure that your mobile website is performing at the highest levels.

Understand mobile content

Along every step of the way, you need to always remember that mobile browsing has its own rules. Two considerations should guide your mobile content strategy. The first is that site visitors are often accessing your site when they’re out and about, and often while in a rush. The second is that the small screen size completely changes how they interact with your content. Even if they’re scrolling leisurely while chilling at home, they don’t enjoy the convenient features of a full screen.

This means your mobile content should provide immediate and precise answers to possible questions. Content hierarchy is crucial – the most important messaging always comes first! For one, visitors shouldn’t search all over the place to find what they need. But in addition to that, business owners should prioritize branding as well. You want to get the right message across to your target audience.

The golden rule is that good mobile content is clear and succinct, but that shouldn’t come at the expense of its quality. Whether on a big screen or a small screen, appealing and enjoyable content is your number one priority as a website owner.

Make sure visitors can easily get in touch

Mobile internet users expect quick and simple access to the most important information that your site has to offer, and that includes your contact info. If visitors need to get in touch and are unable to easily find what they need, they might lose patience and decide to move on. The best way to tackle this is to use the Mobile Action Bar in the Wix mobile Editor. This feature displays your phone number, email, physical address and social media links on a convenient and non-intrusive strip, signaling to your site visitors that they are more than welcome to contact you.

Navigate like a boss

In the sphere of mobile devices, size is always a challenge. There is literally no room for error here. When you design your mobile navigation menu, you must consider the limitations of small screens and try to make the most with little available space. But no worries, you don’t need to start calculating pixels now. We created a number of menu styles that are designed to utilize the small space wisely and fit the browsing habits of mobile web users. In addition to choosing the style that best suits your layout, you can use this feature to customize the overall look of your menu and play with colors, fonts, effects and more.

Optimize images to look stunning on the go

If you thought visual content is important on a regular-size website, wait until you start working on the mobile site. Fantastic images that are optimized for mobile screen sizes can boost the design and user experience significantly. In the same fashion, an image that is cropped sloppily, is either too large or too small, or one that clashes with other design elements can quickly ruin it entirely. With Wix, you can set up image optimization rules, ensuring you won’t end up with the latter. This mobile image resizing tool will save you plenty of time and effort while also working to make your website a sight for sore online eyes.

Pay attention to readability

The most spectacular content in the entire mobile universe would consistently fail if site visitors are struggling to read it. With mobile screens this is even more acute than with bigger ones. It’s not only the font size that matters. Different fonts themselves provide a different reading experience (not all fonts are made equal).

Other important factors in securing readability are color contrast and ample spacing. Your site colors should form a harmonious combination, with text colors and background colors complementing rather than contradicting each other. Leaving enough space within your paragraphs, and also between texts and other site elements, is significant as well. Large bulks of texts that seem to have no beginning and no end are just too painful to read through.

 

Create shortcuts with site search

The mobile web is all about quick actions and results. Browsing a mobile website in search of something is more tiresome than it is on a PC, but you can make it easier by adding a search bar and allowing your site visitors to quickly type in what they’re looking for. The search bar saves time and reduces the number of steps visitors need to take before getting what they need. Who said shortcuts aren’t great?

Don’t make them work too hard

Great websites usually invite visitors to engage by soliciting some kind of action. With mobile websites, these engagements should be designed a bit more delicately. Typing on a mobile touchpad is, well, not the most enjoyable thing. Keep that in mind when you add features that require the input of your audience. If you use forms, for example, try to minimize the required entry fields. If you are asking for your visitors’ opinion on something, give them a choice of icons or emojis they can click instead of asking them to type it.

Ready to build a successful online presence? Create a website with Wix!

By The Wix Team

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