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Start your blog → Get started with Dropshipping  today → The rise of the internet, social media and eCommerce has ushered in a new range of opportunities for entrepreneurs to start businesses online. Some of the most popular ways to make money online include, e-commerce and blogging. e-Commerce sites  have become an effective way for artists, creators, freelancers and anyone looking to sell their unique creations or services, while blogs have emerged as powerful tools for sharing knowledge, building communities and generating income. If you're thinking about starting a business , perhaps you already have an idea in mind - a hobby you'd like to make profitable or something similar - choosing between blogging and ecommerce to make that business idea a reality, is a valid idea to consider. In this article we'll break down blogging vs ecommerce and help you choose which is best for making money online . Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to choose between eCommerce and blogging? The choice between creating an e-commerce site or starting a blog to make money should be influenced by several factors. These include your personal interests, your willingness to handle inventory or create content regularly and your long-term business goals. Whether you're drawn to the idea of selling physical goods or prefer writing compelling articles, selecting the right monetization platform is a decision that will shape your business planning and ultimately success. Learn more: eCommerce advantages and disadvantages What is eCommerce? E-commerce is the buying and selling of goods and services over the internet. This includes but is not limited to online shopping, electronic payments and shipping solutions to broker transactions between businesses and consumers. Examples of eCommerce platforms include Wix, which allows you to set up an online store with their ecommerce website builder. Generally an ecommerce platform will include the robust and secure website infrastructure needed for ecommerce, including reliable web hosting and security features. What is blogging? Blogging is the act of creating and publishing content on a website regularly. It's a way to share knowledge and connect with like-minded individuals. Blogs can cover an endless range of topics and can be personal or professional in nature. Learn more: What is a blog Examples of blogging platforms include Wix. With their blog maker you can create a blog for free - hosting and web security included. Key differences between a blog and eCommerce website When deciding between starting a blog or an e-commerce website, it's important to understand the key differences between the two. Knowing the differences can help you make the right decision about which to start. The primary difference lies in their core objectives: blogs are designed to inform or entertain through content while e-commerce websites are focused on selling products. Blogs can be a platform for personal branding or thought leadership, whereas e-commerce sites are geared towards commercial transactions. E-commerce websites require mechanisms for shopping carts, checkout processes and secure payment options which are not necessary for blogs. Each online monetization model has its own set of challenges and rewards that should be carefully considered in light of what you aim to achieve with your online business. eCommerce vs blog: time to setup and run each as a business eCommerce time investment Running an online store involves several time-consuming tasks: Business setup: This includes creating your website , setting up product listings, and establishing payment solutions and shipping processes. Ongoing ecommerce management : Daily operations such as processing orders, managing inventory and handling customer service inquiries are part of the routine. Marketing efforts: You'll need to invest time in promoting your products through various channels like social media, email marketing and possibly paid advertising. Learn more: How to create a website  from scratch Blogging time investment Blogging also demands a significant amount of time, especially in these areas especially when it comes to making money blogging . You'll need to consider: Content creation: Developing ideas, researching topics, writing blog posts and editing are all time-intensive activities. Blog site maintenance: Regularly updating your blog's design and functionality to ensure a good user experience is essential. Audience engagement: Responding to comments, networking with other bloggers, and building a community around your blog requires ongoing work and effort. Both e-commerce and blogging demand consistent effort over time in order to make money. While the nature of the work differs—product-focused tasks for e-commerce and content creation for blogging—the success of both hinges on your ability to manage and invest your time effectively. eCommerce vs blogging: resources required Whether you're planning on storing inventory or simply need a workspace for your computer, the space you have available can influence your decision between e-commerce and blogging. eCommerce resources For an e-commerce business , you'll need to think about: Inventory storage: You must have enough space to store the products you sell, which can grow as your business expands. Warehouse space: A dedicated area for packing and shipping orders is essential to maintain organization and efficiency. Production area: If you're creating handmade items or similar, you'll need sufficient space for crafting and assembling products. When starting out with ecommerce it may be possible to use your home as a storage, assembly and production solution. This can help you keep initial startup costs low. However it may also limit the scale and size of your online business, as you may be limited in how much inventory you can store and handle at a time. This will then directly impact how much you can sell. Blogging resources Blogging compared to ecommerce, on the other hand, generally requires less physical space: Digital space: While you don't need room for physical products, having a reliable computer and internet connection is essential. Minimal physical resources: A small desk or even a spot at a local café can serve as your blogging headquarters. The contrast in resource requirements between e-commerce and blogging is stark. E-commerce can demand a significant amount of physical space as inventory grows (unless you opt for dropshipping , which requires no inventory to be held physically), whereas blogging can be operated from virtually anywhere. eCommerce vs blogging: cost to start Starting any business involves some level of financial commitment. Whether you're leaning towards e-commerce or blogging, understanding the monetary investment required will help you plan and budget effectively. eCommerce cost The financial demands of running an e-commerce platform can be substantial: Initial investments: These may include purchasing inventory, setting up a website, and acquiring necessary equipment for product photography. Learn more abut ecommerce website cost. Recurring costs: Monthly expenses can consist of website hosting fees, payment processing fees and possibly subscription services for managing your online store. Start an online store with Wix and web hosting is free with all sites. Potential returns: While the upfront costs can be high, the direct sale of products typically offers a clear path to profitability. Blogging cost Blogging can often be started with a lower initial investment but still requires careful financial planning: Website costs: You'll need to pay for domain registration and web hosting services - with Wix hosting is always free and you can register a domain name with a paid plan. Learn more about how much a blog costs . Content creation: While you can write content yourself, hiring writers or purchasing images may be necessary as your blog grows. Articles can start from US$500 per 1,000 words and up. Monetization strategies: Investing in marketing and SEO tools can help increase traffic to your blog, which is essential for monetization through ads or affiliate marketing. When you start a blog with Wix, you get access to a full suite of free SEO tools. E-commerce requires more capital upfront but has a straightforward revenue model through product sales. Blogging might start as a low-cost venture but often takes longer to monetize. It's important to assess your financial situation and determine which model aligns with your investment capabilities and risk tolerance. eCommerce vs blogging: ways to monetize Understanding the various ways to generate income from your online business is crucial. Both handmade e-commerce and blogging offer diverse monetization strategies but they differ significantly in how they can be implemented and the potential income they generate. E-commerce monetization With an e-commerce website, your primary source of revenue will be through product sales. However, there are additional streams to consider: Direct sales: The most straightforward way to earn money - you sell products at a profit. Partnerships: Collaborating with other brands or artisans can lead to new products and shared revenues. Wholesale opportunities: Selling your products in bulk to retailers can increase your sales volume. Blogging monetization Blogging allows for a variety of monetization strategies beyond direct sales: Advertising: Display ads on your blog can provide income based on traffic and click-through rates. Affiliate marketing : Earn commissions by promoting other companies' products relevant to your audience. Sponsored content: Partner with brands to create content that promotes their products or services for a fee. The potential income from both models depends on factors such as market demand, pricing strategy, traffic volume and engagement with your audience or customers. While e-commerce may offer quicker financial returns through direct sales, blogging can establish multiple income streams over time. It's important to consider which monetization methods align with your business goals and how you plan to sustain and grow each one. eCommerce vs blogging: long term business growth When planning for the future of your online business, it's essential to think about long-term sustainability and growth. Both handmade e-commerce and blogging have unique considerations that can impact their longevity and success. Scalability E-commerce: As your customer base grows, you'll need to consider how to scale your operations, from increasing inventory to streamlining order fulfillment. Scalability often requires additional investment in resources and infrastructure. Blogging: Scaling a blog can involve expanding content topics, increasing posting frequency or building a team of contributors. The scalability of a blog is more flexible and can be adjusted based on audience growth and engagement. Market trends E-commerce: Staying ahead in e-commerce means keeping up with consumer trends, product innovations and competitive pricing. It requires constant market analysis and adaptability. Blogging: For bloggers, staying relevant involves keeping content fresh, informative, and aligned with what readers are interested in. It also means adapting to changes in SEO practices and social media algorithms. Sustainability E-commerce: The sustainability of an e-commerce business can be influenced by factors such as supplier reliability, shipping costs and product demand. Environmental considerations are also becoming increasingly important to consumers. Blogging: A blog's sustainability often hinges on the creator's ability to consistently produce high-quality content that resonates with their audience. It also depends on maintaining strong SEO practices and adapting to digital platform changes. Is blogging a good idea for eCommerce businesses? Integrating blogging into an e-commerce strategy can be a game-changer for online stores. This is because it's not just about selling products it's also about building a brand and connecting with customers on a deeper level. How can blogging help eCommerce? Driving traffic: Regular, quality blog posts can improve your website's SEO, bringing more potential customers to your store. Establishing authority: Sharing expertise via blog content can position your brand as a leader in your niche. Improving and strengthening customer engagement: Blogs create opportunities for customers to engage with your brand beyond the checkout page. It can also be a way to generate repeat sales and loyal customers. eCommerce vs blogging: which online business model is right for you Deciding between starting handmade e-commerce business or a blog comes down to your personal interests, skills and the type of commitment you're ready to make. Each model offers distinct benefits and challenges that can influence your decision. If you have a passion for creating products and are willing to handle inventory and order fulfillment, e-commerce might be the right path for you. It requires upfront investment but offers the satisfaction of selling tangible goods and potentially quicker financial returns. On the other hand, if you enjoy writing and sharing knowledge or stories, blogging could be a fulfilling choice. It often requires less initial financial investment and can be done from anywhere, but it may take longer to monetize. eCommerce vs blogging Which is more profitable, a blog or ecommerce website? Profitability depends on various factors such as niche, audience size, monetization strategies and operational costs. Both blogs and e-commerce websites have the potential to be profitable but they follow different business models and timelines for seeing a return on investment.

Ready to share your ideas with the world? Start your blog → Blogging can be seen as a personal or professional platform where individuals or companies share insights, stories and information relevant to their audience. It's often a space for thought leadership and direct communication with readers. On the other hand, content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. When it comes to your online marketing strategies , choosing between blogging and content marketing is about understanding how each can serve your business goals in different ways. Both blogging and content marketing have their place in a robust digital marketing strategy. The key is knowing when and how to use each one effectively. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is blogging? Whether you're an individual sharing your life experiences or a company providing industry insights, blogging is about expressing ideas and sharing knowledge. It can be a personal or professional asset that allows for direct interaction with readers through comments and feedback. Blogs are often updated regularly, keeping content fresh. According to Allison Lee, Editor-in-Chief at Wix.com, “Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand.” Use a blog maker to start your blog. What is content marketing? Content marketing goes beyond writing articles, it's about creating a variety of content types—videos, podcasts, infographics—to meet your audience where they are. Think of content marketing as a long-term relationship with your customers, where you provide ongoing value through informative and engaging content that encourages trust and brand loyalty. Learn how to build a smarter approach with an effective AI content strategy . Blogging vs. content marketing: Key differences The main aim of blogging is to share information and engage with readers on a personal level. It's about building a community around your brand or interests. Content marketing, however, has a broader goal, to drive specific business outcomes. It's about using content to guide your audience through the buyer's journey, from awareness to consideration and ultimately to the decision stage. Scope of content While blogging typically involves written posts, content marketing encompasses a wider array of formats. You're looking at white papers, e-books, newsletters, social media posts and more—each serving different stages of the customer journey and various audience preferences. Strategy and planning Blogging can be spontaneous or planned but often focuses on timely content that speaks to current trends or events. In contrast, content marketing requires a strategic approach that aligns with business goals. It involves careful planning, audience segmentation, and performance analysis to ensure that every piece of content serves a purpose in the larger marketing strategy. Blogging vs. content marketing: the advantages Blogging advantages As a type of marketing , blogging offers a unique set of benefits for businesses: Regularly sharing your expertise makes you a go-to resource in your field. Fresh, relevant content can improve your search engine rankings, making it easier for people to find you. Blogs create a space for dialogue with customers and peers, fostering relationships. Blog content can be shared across social platforms, increasing your reach. Content marketing advantages Content marketing also brings powerful advantages to the table: Strategic content guides potential customers through the sales funnel. Diverse content types can introduce your brand to new audiences. Through informative content, you help customers make informed decisions. Consistent, valuable content keeps your brand top-of-mind and builds trust. How to include both blogging and content marketing in your strategy Think of your blog as the cornerstone of your content marketing strategy. It's where you start conversations, share insights and establish your brand's voice. A blog is a powerful tool to attract visitors to your website and can serve as the springboard for a broader content marketing plan. Blogging examples include: Focusing on in-depth tutorials within a niche, a business can position itself as an industry leader. With a mix of guest posts and staff-written articles, a brand can expand their network and increase user engagement. Once you've laid the groundwork with blogging, it's time to broaden your horizon with content marketing. This means exploring different content formats—such as videos, podcasts, and infographics—to reach a wider audience. Each format can cater to different preferences, helping you connect with people in the way they like best. Content marketing also involves strategic distribution through various channels to ensure your content gets seen by the right people at the right time. Content marketing examples include: A comprehensive e-book series to capture leads and build a strong email marketing campaign. Targeted video marketing campaigns, generated a significant boost in product awareness and sales. Leveraging user-generated content on social media, can increase customer loyalty and online visibility. Be inspired by these content marketing tips . Learn more: Blogging vs. podcasting Blogging vs. freelance writing Blogging vs. copywriting Blogging vs. content writing FAQ Which is better, content writing or blogging? When you're weighing content writing against blogging, it's not about which is better overall, but which is better for your specific goals. Blogging is excellent for building a personal connection and establishing thought leadership. Content writing, as part of a broader content marketing strategy, is ideal for driving business objectives and engaging customers across various touch points. Blogger vs. content creator, how do the roles differ? A blogger is someone who primarily writes articles for a blog. They might share personal stories, insights, or expertise. A content creator, however, could be doing any number of things: crafting blog posts, designing infographics, producing videos, or managing social media content. Their role is more diverse and aligned with the multifaceted needs of content marketing. Is blogging a form of marketing? Yes, blogging can be an integral part of your marketing strategy. It helps in SEO (search engine optimization), establishes your expertise in the industry, and can drive traffic to your website. While it's just one piece of the marketing puzzle, it's a powerful way to connect with your audience on a more personal level within your broader marketing efforts.

Ready to share your ideas with the world? Start your blog → Whether you're a business owner, a marketing professional or simply curious about content marketing , understanding the difference between blogging and copywriting is important. What exactly are copywriting and blogging? How do they differ and when should one be used over the other? Perhaps you're considering which to pursue for your career or business. This article aims to shed light on both, providing you with clear insights into copywriting vs blogging. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is copywriting? Copywriting is the art of persuasive writing with a clear goal — to sell or promote a product, service or idea. It's the voice behind the ads that catch your eye and the compelling call-to-action buttons that prompt you to subscribe or purchase. Copywriters are the ones crafting messages that drive people to take action. It includes: Crafting compelling headlines that stand out in a crowded marketplace. Writing persuasive product descriptions that highlight benefits over features. Developing email sequences that nurture leads and convert subscribers into customers. Creating ad copy that captures interest and compels clicks. Learn more about how to build a copywriting portfolio of your own. What is blogging? Blogging is about creating informative and engaging content that resonates with readers. It's less about direct selling and more about sharing knowledge, stories or insights that build a connection with your audience. Bloggers aim to inform, entertain, or educate often fostering a community around shared interests or topics. Blogging for business includes all this but can also lead to creating a blog with an acquisition first strategy — whether it's traffic, lead gen or conversions. It allows businesses to: Share industry insights and thought leadership articles that showcase expertise. Provide valuable information or how-to guides that solve reader's problems. Improve SEO efforts with keyword-rich content to improve search engine rankings. Foster a community around the brand, encouraging loyalty and repeat business. Blogging vs copywriting and which to choose Deciding whether to focus on copywriting or blogging can be an important choice for your business or personal brand. Each has its strengths and potential cons. When to choose copywriting You might lean towards copywriting when your primary objective is conversion—turning prospects into customers. Here are some situations where copywriting is the preferred strategy: Launching a new product:  You need persuasive copy that convinces consumers to try your latest offering. Boosting sales:  Your goal is to increase revenue, and you want content that directly contributes to that end. Email marketing campaigns:  You're looking to nurture leads and require compelling calls-to-action that drive subscribers to purchase. Advertising:  Whether online or offline, effective ad copy is crucial for capturing attention and eliciting a response. When to choose blogging Conversely, blogging could be more beneficial when your aim is to build brand awareness, establish authority or provide value through content. Here's when blogging comes into play: Audience education:  You want to share knowledge and insights related to your industry. Improving SEO:  Regular, high-quality blog posts can help improve your website's search engine rankings. Building a community:  You're focused on creating a loyal following around your brand or niche. Content marketing:  You need a steady stream of content that engages, informs, and entertains your audience over time. The choice between copywriting and blogging doesn't have to be exclusive. Many successful businesses and personal brands integrate both into their content strategies for maximum effect. By evaluating your specific needs and goals, you can determine the right balance for your marketing strategies and goals. Is blogging still relevant? Yes! It's crucial to build your brand's voice and community, and allow you to expand your reach to relevant audiences who might otherwise don't know you exist says Judit Ruiz Ricart, Blog Strategy Expert at Wix.com Copywriting vs blogging: getting started Whether you're looking to persuade with powerful copy or engage through compelling blog posts, here's how to get started with both: How to get started with copywriting Learn the fundamentals:  Understand the principles of persuasive writing and marketing. Practice regularly:  Write daily to refine your skills and develop your unique voice. Study successful copy:  Analyze effective ads and marketing materials to see what works. Build a portfolio :  Create samples of your work to showcase your abilities to potential clients or employers. Network:  Connect with other professionals and potential clients through social media, industry events or online forums. Learn more: How to become a freelance writer How to make money as a freelance writer Blogging vs freelance writing How to get started blogging Choose your blog niche:  Select a topic area that interests you and that you're passionate about. Start your blog:  Choose a blogging platform, secure a domain name and design your blog. Create helpful content:   Write blog posts that provide value, whether it's through information, entertainment or inspiration. Be consistent:  Publish content regularly to grow your audience and improve SEO. Engage with your readers:  Respond to comments and interact with your readership to build a community. Create a blog with a blog maker. Copywriting and blogging: Pros and cons Both copywriting and blogging offer unique advantages and challenges. Understanding these can help you navigate the content creation landscape more effectively and seize opportunities for growth and earning. Pros of copywriting Copywriting often leads to immediate results in marketing campaigns, such as direct sales. This makes skilled copywriters highly sought after for their ability to craft compelling messages that convert customers. Effective copywriters can command high rates due to their contribution to revenue generation. For copywriters one of the biggest perks of the career is the ability to work from anywhere, you just need a computer and internet connection. Plus there's the the opportunity to be a freelance writer, or an in-house writer working remotely. Cons of copywriting The direct tie to sales means there's often more pressure on copywriters to deliver results. Copywriting projects can also come with demanding timelines that require quick turnaround times. There's also a constant need for fresh and new ideas, the competitive nature of marketing requires continual Pros of blogging Bloggers often have more leeway in topic selection and writing style than copywriters who may have very specific copy briefs to follow. Quality blog content can continue driving traffic and engagement over time through SEO which makes blogging an essential part of many business marketing strategies. Monetized blogs can generate income through ads, affiliate marketing or sponsored content even when not actively working on them. This can make them a great source of passive income. Cons of blogging It may take time before a blog gains traction and starts seeing significant traffic. To get to this point can take a lot of consistent content posting to generate traffic. Regular posting is necessary to maintain engagement, which can be challenging over time. Blogging vs copywriting FAQ Do copywriters also write blogs? Many copywriters are versatile and can indeed write blogs. The skills of crafting compelling narratives and engaging readers are transferable between copywriting and blogging. While their primary focus might be on promotional material, copywriters can also excel at creating informative blog posts that subtly guide readers towards a brand or product. What pays more copywriting or content writing? When it comes to earnings, both copywriting and content writing (including blogging) have the potential to be lucrative. However, copywriting often has a higher earning potential due to its direct impact on sales and marketing campaigns. That said, successful bloggers and content writers can also earn significant income, especially if they attract a large following or work with high-paying clients or industries. Is copywriting a good side hustle? Copywriting can be an excellent side hustle for those looking to supplement their income. Its project-based nature allows for flexibility in workload and schedule, making it ideal for fitting around other commitments. Plus, with the growing demand for digital content, there are ample opportunities to find freelance copywriting gigs. Is copywriting beginner friendly? Breaking into copywriting can seem daunting at first glance, but it is quite beginner-friendly with the right approach. Start by honing your writing skills, understanding basic marketing principles and building an online portfolio of your work. There are numerous online resources and courses available that cater specifically to aspiring copywriters.

Ready to share your ideas with the world? Start your blog → Starting your own blog can be an exciting and lucrative venture. Sharing your expertise with the world can attract an audience and establish your online presence. But, you may find yourself first asking— how much does it cost to create a blog ? Before you dive into the blogosphere , it’s important to be realistic about the costs involved in order to make it worth your while.  This article will outline the different expenses you may encounter from how to make a website  when starting your blog, to domain name registration and web hosting fees. Once you know the potential costs of blogging, you can make a better informed decision about how to pursue your blogging goals.  Learn more: How to start a blog Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How much does a blog cost? If you make a website for free  on your own, a basic blog can start from free and cost as little as $16 per month. However, more complicated websites or ones that require the assistance of professionals like photographers, copywriters or designers, can cost upwards of $10,000. Let's examine the variables that can impact the cost of starting a blog. Learn more: How much does a website cost Can you start a blog for free? Yes, starting a blog for free is possible. There are free platforms and tools to help you kick-start your blogging journey.  Check out more on the best blogging platforms  to see which one is a good fit. While starting a free blog may seem like a great idea, before diving in, it's important to consider a few key points: Limited features and customizations : Blog platforms that are free may come with limited customizability options, which can make it difficult to establish your brand identity. Restricted growth : Free blogs often lack the necessary features and tools to help you grow your website traffic and monetize your content. Lack of ownership : The terms of service for free blog platforms can change at any time, meaning that your blog and its content could disappear overnight. Distracting ads : Ads on free blogs can sometimes detract from your content and make it less appealing to users. Security risk : Free blogs generally tend to be less secure than their paid counterparts, which can put your personal information and that of your readers at risk. You can also read more about is Wix good for blogging  and why. Ready to get blogging? Get started with  Wix  today. What bloggers really pay for: Common blog costs Here’s a detailed breakdown of some considerations that can influence blog costs. Included in each section, we've outlined the average cost ranges to help you estimate expenses. Domain name Website hosting  Website security Business email address Templates Logo and branding Email marketing tools SEO tools Social media tools Domain name Average cost range:  $0-$1,000+ per year While it may seem like a small detail, your domain name  plays a crucial role in establishing your brand identity and making your blog stand out from the rest. Getting a unique and memorable domain name can give your readers an idea of what to expect from your blog and help build trust and credibility with your audience. The domain name cost  varies depending on the provider and the type of domain you want (learn more about how much a domain name costs ). Tip: A Wix  premium plan , will give you a free one-year domain name voucher to offset your initial blog costs. Website hosting  Average cost range:  $0-$250 per month Website hosting  makes your blog accessible to readers all over the world via the internet. It involves a service that stores your website files on servers and delivers them when someone types in your blog's URL. The cost of web hosting can vary depending on the provider, package and level of service. Some providers, like Wix, offer free website hosting  as part of their website builder package. Investing in a reliable and trustworthy provider that offers the necessary features to meet your blogging needs is worth considering. From security to site speed, web hosting affects your blog's overall performance, impacting your users' experience and your ability to drive traffic and revenue. Ready to create a blog? Get started for free with the  Wix blog maker  today. Website security Average cost range:  $0-$200+ per year The costs of website security  can fluctuate depending on your platform or hosting service. Some providers offer basic security measures at affordable prices, while others may charge more for advanced protection against potential cyberattacks. Being proactive in protecting your blog can ultimately save you money and avoid the cost of dealing with a security breach. Tip: With Wix, security is already built in and included in the price when you start a blog. You’ll get 24/7 monitoring to detect vulnerabilities and keep both your information and your site visitors details safe.  Business email address Average cost range:  $0-$15 per month Creating a business email address  will give your blog a more professional look. Plus, it will streamline your communication efforts, keeping everything in one organized inbox. Investing in a business email address that includes your domain name is a relatively low-cost way to maintain a brand identity. The benefits of a business email address are worth the cost, including increased credibility, better delivery rates and improved brand recognition. You'll be able to communicate effectively with clients and readers, while also ensuring that your emails aren't getting lost in spam folders. Templates Average cost range:  $0-$70+ Templates are pre-designed   layouts that help you create the look and feel of your blog without having to code each element from scratch. Templates can be helpful to solidify your brand’s visual identity while also organizing your site’s content effectively.   Check out these totally customizable and free blog website templates  to help you get started.   Logo and branding Average cost range:  $0-$10,000+ one time fee A memorable  blog logo , a well-defined brand identity and a carefully chosen blog name create a cohesive  representation of your blog that helps distinguish it from others in your niche. Your blog name plays a role in capturing the essence of your content and attracting your target audience. Combined with a unified logo and look, it fosters brand recognition and trust amongst your readers. The cost of developing a logo can vary depending on several factors, like the complexity of your design, the number of revisions you require and the expertise of the designer you choose. You can cut blog costs and create your own using a  logo maker  tool.  Use Wix's  blog name generator  to create a catchy and relevant blog name that aligns with your brand identity. Email marketing tools Average cost range:  $0-$100+ per month Having a strong email list of blog subscribers and readers is an invaluable asset when it comes to blogging. By collecting email addresses, you can start building relationships with your readers, making your blog a more meaningful destination. It's important to start building your email list as soon as possible. With email marketing tools , you have a way to engage with your readers and provide them with more content. Remember, the goal is to build relationships with your audience and make your blog a trusted and valuable resource. The cost to your blog can range depending on the number of subscribers you have and the frequency of emails you send. SEO tools Average cost range:  $0-$1,000+ per month When it comes to running a successful blog, paying attention to blog SEO —or search engine optimization for your blog is key. This is the process of optimizing your blog's content and structure to boost its visibility and ranking on search engine results pages (SERPs). There are a wide range of SEO tools—both free and paid, that can help you identify the best keywords to target, generate new post ideas and even learn more about your niche audience. By investing in SEO tools, you're giving yourself the best possible chance of making your blog stand out in an oversaturated market. Wix SEO  offers a comprehensive package of tools to help manage your blog’s SEO strategy. Other tools like Ahrefs , Semrush  and Keyword Everywhere  can be helpful to find relevant keywords for your blog content. These tools offer free and paid versions, so you can always upgrade as needed based on your blog needs and cost limitations.  Expert tip from Chaya Arbiv, SEO specialist at Wix: “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads. Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Social media tools Average cost range:  $0-$100+ per month Repurposing or repackaging your blog content into social media posts or video content is a cost effective way to increase blog traffic . Social media tools can help plan long term content on multiple platforms and are designed to schedule and automate posting, driving traffic to your blog and easing the workload significantly. Tools like a Pinterest scheduler can pre-schedule blog content to also post on Pinterest. Additionally, using a  video maker  tool can streamline your efforts to turn blog content into video content for a range of social platforms.  Depending on the scale of your social media efforts, the blog cost prices will vary. Keep an eye out for free trials to test which tools are actually useful and maximize your blog content. You also want social media tools that not only schedule content but also monitor online conversations and analyze your data.   Main costs to build a blog review Beyond the basics: Other blog costs Whether you’re just starting out, or a blogging novice, there are other blogging costs to consider as you grow and scale your efforts. Consider these additional costs as you estimate how much it will cost to start a blog.  Hardware Having the right hardware is important to produce quality blog content—this includes a reliable laptop ($600 - $2,000), a smartphone with a good camera ($40 - $100 per month) and a strong internet connection ($20 - $80 per month). While all of these can add up, it's essential to invest in your tools if you want to produce quality blog content.  Blogging courses Consider investing in courses to help you grow as a blogger. These courses come in different levels, from beginner to advanced, and vary in price. Free online learning platforms like Wix Learn  provide valuable knowledge and skills to create better and more strategic blog content.  Outsourcing content As your blog grows and you want to scale your efforts, you may look to hire external writers for a steady flow of fresh and captivating content. In addition, having freelance writers or content creators who are experts in their field will help boost your blog’s expertise, authority and trust—also known as EAT.  Like website designers, though, their rates will vary based on their experience. Typically, you can expect to pay anywhere from $10 to $75 for a single blog post.  Paid plugins and apps Paid plugins and apps can bring powerful features to your blog that go beyond the basics. Free tools are great for getting started but premium options unlock advanced features like automated backups, image optimization, SEO tools , pop-ups, eCommerce add-ons and custom forms. These tools simplify your workflow, boost site performance and create a smoother, more professional experience for your audience. Costs typically range from $5 to $50 per month per app with higher-end tools available for bigger budgets. If you’re using Wix, a big plus is that many features are already built in or available in the Wix App Market . You can quickly add tools for email marketing, live chat, social media or bookings without dealing with technical headaches. Wix takes care of updates and compatibility so you can focus on building your blog instead of fixing tools. Adding a few well-chosen paid apps can make your blog run smoother and feel more professional. Blog costs using a web designer vs. a website builder When mapping out your blog costs, you might consider hiring a web designer  or using a website builder to initially get started.  Website builders, like Wix, offer customizable templates and drag-and-drop functionality, enabling you to design and launch a site quickly and inexpensively.  Web designers may offer a more hands-on approach. While designers can establish a unique brand identity and develop a website with specific features and functionality, this option can be more expensive and time-consuming. Ready to start your blog now? Sign up with  Wix  today. Types of blogs  As you delve into the world of blogging, there are many types of blogs  you can start, covering a wide range of subjects. From fashion and real estate blogs to book and food blogs, the possibilities are virtually limitless. The key is to choose a specific topic that will be the central focus of your blog and its content strategy. This will help you establish a strong brand identity and provide valuable information to your readers. Determine your blogging commitment When estimating how much it costs to start a blog, it's also crucial to assess your commitment level and set clear goals right from the start. This can help you evaluate not only the costs involved, but also your time and energy. Let's explore the different categories below to help you get started on the right track: Hobby blogging If you're seeking a creative and engaging outlet, consider yourself a hobby blogger. Starting a blog requires little to no financial investment, making it perfect for exploring your interests without a long-term commitment. Side hustle If you’re looking to build a profitable blog but short on time due to other priorities like a full-time job, family obligations or other commitments, think of your blog as a side project. Side hustle bloggers are dedicated to keeping their blogs updated and engaging with their audience. They're willing to invest some money for long-term growth and success. Full-time blogger As a full-time blogger, you understand that investing in your blog can lead to growth and revenue. By treating your blog as a business, you recognize the importance of higher costs like professional website design, marketing campaigns and tech support. These investments help you establish a strong online presence and attract more readers, boosting the success of your blog. Tips for starting a blog If you're thinking about starting a blog from a cost perspective, there are a few tips to keep in mind. Prioritize value over growth : Focus on building strong foundations for your blog, rather than solely chasing metrics and rapid growth. Take the time to assess your blog’s potential revenue, profitability and long-term sustainability before making significant financial commitments. Determine your needs : When creating your blog, start by carefully considering the key features that are essential. Think about the specific functionalities and elements that would best serve your blog's purpose and target audience. Take inspiration from Wix user Zion Adventure Photog , a local photography group in Zion National Park. They effectively use a blog to provide tips and guides for planning an adventure in the park while promoting their photography services. With a blog focused on photography, you might prioritize features like a responsive image gallery, customizable image layouts and integration with social media platforms for easy sharing. Plan for the future : When considering the growth of your blog, it's important to envision how it will evolve over time. Think about the potential expenses that might arise as a result of this growth, such as hosting fees, marketing campaigns and hiring additional team members.  Be specific:  Finding a specific blog niche idea  is more profitable than writing about just anything. Leveraging your expertise in one focused area can help you create better and more relevant content. For example, according to Ahrefs blogging statistics , the most profitable blogging niche is the food blog niche. "Food bloggers have the highest median monthly income ($9,169) as compared to bloggers from all major niches". If you want to tap into this specific blog niche momentum, learn more about how to start a food blog  or how to make money as a food blogger . This will help you map out your blogging goals and understand just how much it costs to start a blog, knowing the potential money you can earn in return.  Expert tip from Sharon Hafuta, SEO blog editor at Wix: “There is no “one-size-fits-all” approach when it comes to blogging; what might work for one person may not work for someone else. What is important is that you have your finger on the pulse when it comes to your blog’s performance. Tracking data over time, spotting trends and experimenting with different strategies are some of the best ways to find out what works for you.” Blog monetization strategies to start earning Starting a blog comes with expenses, from hosting and domain fees to design and marketing. The good news is you can offset these costs while growing your audience. Here are strategies to start monetizing your blog right away: Affiliate marketing  – Share products or services your readers will actually love and earn a commission whenever someone buys through your links. It’s a simple way to make money while giving your audience helpful recommendations. Sponsored posts  – Partner with brands that fit your blog’s style. Sponsored content helps you earn income while introducing your readers to products and services that are relevant to them. Display ads  – Add ads to your posts with platforms like Google AdSense and earn money based on views or clicks. On Wix, you can easily create an ad unit and drop it into your blog. Sell digital products  – Turn your knowledge into eBooks, templates or online courses. Once they’re ready, you can sell them over and over to your audience. Offer services  – Use your blog to show off your skills, like freelance work, consulting or coaching. Your posts help attract clients who appreciate your expertise. Blog subscriptions  – Give your readers exclusive content they can subscribe to for a fee. On Wix, just go to your dashboard, open the Blog tab and pick the posts you want to monetize. How much does it cost to start a blog FAQ Is it worth it to start a blog? Social media platforms like Facebook, Instagram and Twitter dominate the internet. The rise of short-form video content like TikTok and Instagram Reels has further changed the way we consume and create content. However, blogging is still a relevant and proven content marketing strategy if you're still wondering if blogging is worth it . Blogging can be a great investment if you're willing to put in the time and effort to create quality content and promote your blog . Whether you're looking to build your personal brand, create a passive income stream, or gain exposure for your business, blogging offers a proven way to achieve those goals. What are the ongoing costs of maintaining a blog? Ongoing blog costs may include web hosting renewal fees, domain renewal fees and additional expenses for premium themes or plugins if you choose to enhance your blog's functionality. Also, if you end up hiring freelance writers, editors or photographers, you will have to retain them via ongoing payments.  Can I monetize my blog to cover costs? Yes, you can monetize a blog  through several approaches to help mitigate the initial costs. One option is to sell a product or service directly through your site. This can range from physical items to digital resources like e-books or courses. Another option is to create gated content that requires users to pay or subscribe for access. This can be a great way to offer premium content to dedicated followers while generating revenue. The challenge is finding the right balance between monetizing your blog and maintaining the trust and loyalty of your audience.  Can I start a blog without technical skills? Yes, many blogging platforms, like Wix, are designed for users without technical expertise. They provide user-friendly interfaces, and you can find plenty of online resources and tutorials to help you get started. How do beginner bloggers make money? Once you have selected your niche and created relevant content, as a blogger, you can start earning income through various channels. Affiliate marketing, sponsored posts and advertising are some of the most popular methods on how to make money blogging .  You can read more about blogging for beginners  to find more lucrative ways to get started.  Can a blog be started for free? Yes, free blog makers like Wix allow you to start blogging without upfront costs. However, these often come with limitations, such as non-personalized domains, ads you don’t control and limited monetization options. How much should I budget for marketing a new blog? For new blogs, marketing costs vary widely, from free strategies like social media and SEO to paid options such as ads. Budget $50–$500 for initial promotion, focusing on social media ads, email campaigns or influencer collaborations to drive traffic. What are some popular blog niches with good monetization potential? Some of the most popular blog niches with strong monetization potential include personal finance, health and wellness, lifestyle, travel and technology. These topics attract large engaged audiences and offer multiple revenue streams from affiliate marketing and sponsored content to digital products and courses. Niche blogs that solve specific problems or provide expert insights tend to perform particularly well. Choosing a niche you’re passionate about also makes it easier to create consistent high-quality content that resonates with readers.

Investing your money in online ads poses its own new challenges, as you’ll be dealing with many different types of ads and platforms. With this in mind, we’ve compiled a thorough and in-depth guide to the different ad types and formats out there to help you build a solid online advertising strategy and spend your budget wisely. Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy, while building some great advertisement examples at the same time. Benefits of online advertising As today’s leading medium for marketing you owe it to your online business to be online. While mass marketing like radio spots and printed media can make a difference to your business’ success, it won’t enable you to create a personal relationship with your potential consumers from around the world like online advertising can. Not only will you be able to reach out to your target audience on a global scale and enable millions of consumers to reach your business, online advertising is also incredibly convenient and accessible. You can easily track sales items online, send notifications, develop a targeted audience engagement strategy and plan ad campaigns accordingly with just a few clicks. Plus, you’ll have access to a wide array of analytics tools so you know exactly which campaigns, marketing strategies and keywords are working for your business and which are not. And if that wasn’t enough of an incentive for you to delve as deep as you can into internet advertising, one of online advertising’s top advantages is its cost-effectiveness and low operating cost. Unlike old-school methods where you have to spend a fortune to promote your products and services, online ads are inexpensive with certain sites enabling you to promote your website for free. Not to mention, you’ll be helping the environment by reducing paper, printing, and postage usage. Types of online advertising Whether you’re a seasoned paid specialist or are new to the online advertising game and have only heard of Image Ads, Video Ads and Carousel Ads, there are so many types of online ads available, it’s easy to get lost. Most online advertising ads run today run according to programmatic advertising. This is essentially the use of technology to automate the targeting and running of online ads. It involves using software to target specific audiences, often in real-time. It's what makes online advertising so efficient and impactful. In order to choose the best ad format for your campaign’s purposes and goals, ensure your ad is engaging a improve your return on Investment (ROI), you’ll need to familiarize yourself with these four main types of online advertising: Social media ads Paid search ads Native advertising Display advertising Social media ads With more than half of the people on earth using social platforms, you simply can’t ignore social media advertising. In fact, social media ad spend has already surpassed printed ads and ranks as the third-largest advertising channel , behind TV and paid search. Promoting your business via social media you’ll be able to reach and target specific audiences across the different channels, drive leads and sales, and leverage a variety of ad formats so that they best serve your marketing goals. Note: One way you can promote your business is by using a link in bio tool such as Hopp by Wix to direct users towards your website and specific social channels via one designated URL. When choosing the best social media ad format, ask yourself who your target audience is and which platforms they use, as well as the characteristics of the action you’re trying to promote. Knowing the different features and advantages each social ad strategy can offer you will help you figure out where to invest your money for better results. Facebook With over 2.7 billion monthly active Facebook users and more than 90 million small businesses using the platform’s free business tools, reaching your relevant public has never been easier. Using Facebook’s ad targeting tools you can reach out to three types of audiences: Core audiences: this tool enables you to define an audience based on their age, interests and geography. Custom audiences: helps you get back in touch with users who have previously engaged with your business. Lookalike audiences: enables you to reach new people whose interests are similar to those of your best customers. There are several ways to advertise using Facebook, with the most commonly used ones being image, video, story and lead ads: Image ads are great for driving traffic to your website and improving your internet advertising by sharing collections of images. Video ads are super popular as they are both visually captivating and are perfect for showcasing your product and brand. Story ads are an interactive solution that enables you to combine between photo and short-form video content. Lead ads allow you to capture lead information, whether for newsletter subscribers, event registrations, or follow-up services without directing users out of the Facebook platform. To learn more about how to make the most of each of these formats, read through our guide on the best practices to creating successful Facebook ads . Instagram Instagram is the social channel with the second-highest ROI among marketers, and is particularly relevant for those targeting audience ranges between the ages of 18 and 34. You can advertise on Instagram through your professional business account, create ads for your Facebook Page and promote them on either or both channels, or create custom campaigns in the Facebook Ads Manager targeted specifically at your Instagram audience. Similarly to Facebook, Instagram ad types include image ads, video ads, story ads and lead ads. However, the most innovative ad types on Instagram at the moment are Ads in Explore and Shopping Post ads: Explore is a discovery surface for users searching for new content and exploring their interests helping marketers reach a new audience. Shopping Post ads include a product tag and allow you to maximize the reach of your products by boosting shoppable posts or creating the ad from scratch in Ads Manager for more creative flexibility. Twitter There are over 187 million global daily active users on Twitter, with stats showing that 77% of Twitter users appreciate a brand more when it responds to their tweet. While digital advertising is less common on Twitter since organic reach is still a major indicator of a brand’s performance on the network, ads can still help you reach your business’ goals, particularly if your target audience ranges between the ages of 35-65. Many B2B companies and e-commerce brands have found success creating Twitter ads through influencer marketing campaigns. Rest assured knowing that the potential to monetize your efforts on the social network will likely pay off, as stats have shown that 40% of users made a purchase based on a sponsored tweet. You can target a specific audience on Twitter and then leverage your advertising strategy across Pinterest and Instagram as well, or turn to Conversational Ads - which are tweets with CTA buttons promoting specific hashtags. This type of ad can help you fuel word-of-mouth promotion of an upcoming event or product launch, however, you’ll have to request access to this ad format by filing a support ticket on Twitter. For more tips, check out our full guide on how to use Twitter. LinkedIn LinkedIn is the second-most popular social media platform among B2B marketers, ranking only behind Facebook, and it’s definitely the place to be if you want to promote your business. Its one-of-a-kind targeting capabilities allow you to target users by criteria the other platforms simply don't offer: including unique demographics, job title, job function, and industry. LinkedIn’s Message Ads enable you to send direct, one-on-one messages to your audience so you can share an event registration, promote a free product trial and more. Message ads will help you drive more website traffic and generate more leads with interactive features like Lead Gen Forms, which help you reach a very specific audience, and automated calls-to-action. YouTube As the fourth most-used social media platform by marketers , YouTube ads help you reach potential customers and have them take action when they watch or search for videos on the platform. Unlike other types of social media advertising, on YouTube you’ll only have to pay when users show interest in your ad. Ads on the platform appear before and during videos or as stand-alone promoted videos displayed after a search is performed. You can choose to advertise on YouTube using different types of ad formats, as well as targeting specific demographics and interests. Pinterest With a strong focus on visuals, Pinterest boosts over 442 million monthly active users, the majority of which are female. The platform’s ads are pieces of content pinned by marketers and brands that have a dollar sign added to their description. Marketers can then link pinned items to their official pages to drive traffic. With stats showing that businesses can reach more than 169 million people on Pinterest and that shopping is a top priority for 48% of the platform’s users , this is definitely a site to consider on your online advertising strategy. Paid search ads Paid search ads, also referred to as search engine marketing or SEM , help businesses reach people searching online for specific queries on search engines. This type of advertising works on a pay-per-click advertising model, meaning until someone clicks on your advertisement, you don't pay. While organic results on search engines and other free ways to promote your website could in fact help your business grow, they don’t have the same effect paid search ads have. In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads. Furthermore, advertising on search engines protects your brand from competitors setting out to buy your branded terms. The most popular platforms for paid search ads are Google, Bing and Yahoo. Google is obviously the most used search engine with a whopping 3.5 billion daily search queries, and with stats showing that over 70% of the total searches worldwide are performed on Google. You can’t, however, afford to ignore its competitors. In order to know where you should invest your money, check your brand’s keywords on Yahoo and Bing in order to verify whether they are actually making a substantial amount of traffic to your site or not. Once you’ve mastered one of the three search engine platforms advertising techniques, advertising with the other two will be straightforward and a lot easier. Check out our guide on how to advertise on Google so you can start building your online advertising strategy on search engines. Native advertising Native advertising matches and functions naturally in the media format in which they appear. The key to native ads is that they are non-disruptive and could in fact go unnoticed by readers. With that being said, studies have shown that even though readers may not even realize they are consuming a paid advertisement, 31% are still more likely to buy from a brand after viewing their native ad . There are different types of native ads: “In Feed" ads that appear in the social network feed, search and promoted listings that appear at the top of your Google search results or in the sidebar, and content recommendations that appear after you’ve finished reading an article online. This type of internet ads expose your products and services to huge amounts of potential consumers and create a close relationship between publishers and brands. Consumers look at native ads 53% more than display ads , which means that even though your ad may not look promotional, it’s getting the job done. Display advertising Display ads are usually text, image or video-based and are meant to encourage a click-through from the user in order for him or her to take a specific action, such as get to the following page, make a purchase, etc. Most of them are promoted on a cost-per-click (CPC) basis, meaning that every time the user on a search engine clicks the ad, the advertiser gets charged an amount based on their overall bidding strategy. There is no wonder then that display ads are notorious in the advertising world, having tricked users into clicking misleading ads. However, in the right platforms they can be used to leverage data in order to display your ads to the targeted audience you’re looking to reach. Google display ads Using the Google Display Network (GDN), advertisers can design visually appealing ads and place them on millions of websites and apps (including YouTube and Gmail) straight from their Google Ads account. The platform enables you to target your specific audience through demographic and geo-targeting as well as your targeted audience’s specific interests. If you prefer, Google Ads will take care of the bidding process and will even figure out who your ideal audience is by using its automated targeting and bidding features. Clicks, impressions, conversions and Google Analytics can all be tracked from Google Ads, so you can see just how effective your ads really are. Facebook’s audience network Facebook's Audience Network uses the same targeting data from the Facebook platform in order to help you place native ads, banner ads , full-screen ads, in-stream ads, and rewarded video ads on the network’s websites and apps. This helps you monetize with high-value, boost your revenue and give every ad impression the opportunity for maximum earning potential with real-time bidding. How to measure the success of online advertising Key to understanding and increasing the impact of online advertising is knowing which metrics to set as KPIs and track, in order to understand the success of your online advertising campaigns. There are many metrics to track, and some are more relevant for some types of campaigns than others. But some of the main include: Conversion Rates: this is the percentage of users who take a desired action after seeing an advertisement. Often this is the most tracked metric for advertising campaigns and the real measure of how successful it was. Click-Through Rates (CTR): CTR measures the number of clicks on an advertisement divided by the number of times it was displayed. A high CTR indicates that the advertisement was engaging and relevant to the target audience. It would also demonstrate that an ad is reaching the right audience, with the right content. A low CTR would need to be investigated and the campaign or assets optimized to raise it. Cost per Action (CPA): CPA measures the cost of each desired action, such as a sale or sign-up, and is used to determine the return on investment (ROI) of an advertising campaign. This can be used to decide if it's worth continuing to run an ad or campaign based on how high or low the CPA is. Bounce Rates: Bounce rate measures the number of visitors who leave a website immediately after arriving. A high bounce rate can indicate that the advertisement wasn't relevant or effective in capturing the user's attention. A low bounce rate would suggest the opposite. Monitoring bounce rate is important for understanding how to improve the optimization of ad landing pages and resources. Return on Ad Spend (ROAS): ROAS calculates the return generated from an advertising campaign, divided by the amount spent on advertising. It's a useful metric for determining the overall effectiveness of an advertising campaign. Lifetime Value (LTV): LTV measures the value of a customer over the lifetime of their relationship with a business. This metric helps determine the long-term impact of an advertising campaign on customer acquisition and retention. It's a long term metric and must be treated as such. Engagement Metrics : Engagement metrics, such as likes, comments, and shares, can provide insight into the effectiveness of social media advertising and help measure the reach and impact of an online advertising campaign. They help advertisers understand what type of ads and what type of content resonates with their target audience and can be used to plan future campaigns. Referral Traffic : An increase in referral traffic to a website can indicate that the advertisement was successful in driving traffic and generating interest. Referral traffic can also be a way to track and measure brand awareness. Sales Metrics: Sales metrics, such as revenue and units sold, provide a direct measurement of the impact of advertising efforts on a business's bottom line. This may be less easy to track if you offer services or something less tangent than an actual product, but understanding the number of subscriptions an ad bought can also be considered a sales metric. There are also a number of micro ad relevant metrics to track specific ads, depending on their type and goal. These include, cost per mille, cost per engagement, cost per cost per lead, cost per view, cost per install to name just a few. Potential concerns around online advertising While there is no doubt that online advertising is impactful. However there are a number of considerations to consider when deciding how to run an online advertising strategy: Privacy : Online advertising often collects personal data to target advertisements, which can raise privacy concerns around how that data is shared and used. It also puts it at risk of being leaked from a cyberattack or similar. Misleading Ads: There have been instances where advertisements are misleading or make false claims, which can lead to customers losing not only trust in a specific product or brand but in online advertising in general. Ad Fraud : Ad fraud involves the use of bots or fake traffic to artificially inflate ad metrics, causing advertisers to focus on specific ads and assets that seem to be helping them meet KPIs, when the opposite is true. This leads to resources and ultimately money being wasted. Ad Fatigue : Over-saturation of online ads can lead to ad fatigue, where users become desensitized to advertising and ignore it. This can then potentially make future ads less effective, or makes it harder to capture the attention of ad weary online users. Ad Blocking : The use of ad-blockers has become increasingly popular, making it difficult for advertisers to reach their target audience. These can be installed as extensions on a computer or browser and allow users to block ads on web pages. Ad Discrimination : Online advertisements can be discriminatory, excluding certain groups based on factors such as age, race, and gender. Online advertising FAQ What are the main types of online advertising? The main types are, paid search ads, social media ads, native advertising and display advertising. What are the pros of using online advertising? You can reach a targeted audience efficiently. Paid advertising allows you to set targeting criteria, such as audience location and behavior. This allows you to narrow down your audience in line with your target market. It's generally more cost effective than traditional marketing, such as outdoor or TV. Online marketing is easy to track, and draw insights from, including how well you're meeting set metrics and KPIs. Online ads can also be changed fast, in order to respond to data and insights from previous campaigns. What are some of the downsides of online advertising? Online advertising can be competitive, and expensive - depending on the niche, industry and audience you're targeting. You'll also have to deal with potential ad fatigue, in a world where online audiences are often bombarded with ads and choose not to interact with them. Standing out in competitive spaces online can be tough.

Turn your ideas into sales and start selling with Wix eCommerce →   When it comes to online retail, the work of  building an eCommerce website  and perfecting it is never done. As an online store owner, you not only have to think about if your site looks good, but also if it’s going to convert visitors into customers effectively. Think of your website as a car and yourself as the mechanic—every time you fine-tune your site, it'll drive a little smoother, move a little faster and stay strong for years to come.  This article will serve as your instruction manual for eCommerce website optimization. Discover eight invaluable strategies for improving your site’s performance and creating an unforgettable experience for your shoppers.  As you prepare for high-traffic shopping moments like Black Friday and Cyber Monday, these strategies become even more valuable for keeping your store fast, reliable and ready to convert visitors into customers. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website optimization Ecommerce website optimization is about making your store faster, easier to use and more appealing to shoppers. Use clear CTAs, fast-loading pages and SEO-friendly product pages so visitors can find what they want and take action quickly. Simplify checkout, include all the product details customers need, and try different pricing strategies to see what drives sales. Personalize the experience using browsing history, past purchases or location to recommend the right products. Keep an eye on analytics like traffic, conversion rate, average order value, bounce rate and customer lifetime value to spot areas for improvement. Use classic sales tactics like flash sales, seasonal promotions or limited-time offers to create urgency and boost conversions. Ecommerce website optimization strategies Make your CTAs obvious Audit and increase your site speed Implement SEO best practices on your product pages Simplify your checkout flow Test pricing strategies Give your customers all the info they need Track analytics and metrics regularly Personalize the shopping experience Experiment with classic sales strategies 01. Make your CTAs obvious A call to action (CTA) refers to a piece of text, link or button that encourages customers to take a specific action. If you use an eCommerce website template , it usually comes with a built-in, well-designed CTA, making it easier for visitors to know where to click. CTAs that are difficult to find or understand can hinder the success of this  type of website , where visitors are often hopping between pages to find what they’re looking for.  Customers should know exactly where to go to look at the items in their cart and proceed to checkout. If you’re using a button, pick a color that contrasts against the background. For example, if you look at this landing page for Wix’s  landing page builder , you’ll notice that the white “get started” button stands out against the green background. This makes it one of the first things visitors see when they land on the page. Your CTA’s copy should also be obvious. “Your visitor should be absolutely sure what pressing the button will do and where it will bring them, otherwise they will never click,” says Amanda Weiner, CRO expert at Wix. While it may be tempting to replace an ordinary “add to cart” button with text that says “treat yourself,” you’ll want to stick to clear, descriptive text. Straightforward language can lead to more immediate action, plus improve  website accessibility . Don’t have a website? Use Wix’s  eCommerce website builder  to get started today. 02. Audit and increase your eCommerce site speed Every second counts when it comes to eCommerce site speed. According to an analysis by Portent , a site that loads in one second has an eCommerce conversion rate that’s 2.5 higher than a site that takes five seconds to load.  Not to mention that faster loading times can improve things like your SEO (search engine optimization) or Google Ads quality score, which may have a material effect on the traffic to your store.  Use tools like the Wix Site Speed dashboard to get a better sense of your site's performance. The Wix dashboard specifically uses real visitor data to accurately reflect what your website visitors are experiencing. It will show you how fast your website is using a number of Core Web Vitals, including: First contentful paint (FCP):  How long it takes for the first piece of content to show up on the page when your website loads Largest contentful paint (LCP): The time it takes for the largest page element to appear First input delay (FID):  How long it takes for your website to process a visitor’s first interaction with a page, such as a click or scroll Cumulative layout shift (CLS): How many times elements change positions on your page, which indicates visual stability  The Wix Site Speed dashboard provides recommendations for improving overall performance, accessibility and SEO. For example, you might be advised to compress video files before uploading them to your website. Or, you may find that you’re using too many custom fonts. Check this dashboard regularly and update your site accordingly to ensure a smooth, uninterrupted shopping experience.  Related reading: How much does an eCommerce website cost?   03. Implement SEO best practices on your product pages A recent Klarna study found that 32% percent of U.S. consumers still begin their online shopping journey with a search engine. In other words, SEO should be top of mind as you’re fine-tuning your site. There are many factors that go into SEO—but at minimum, you’ll want to make sure that you’re using keywords that are relevant, descriptive and highly searched throughout your website and product pages .  To do so, conduct keyword research for each product and page. (If you’ve got too many pages to tackle at once, focus on the pages for your best-selling or recommended products.) Keep an eye out for the most popular phrases that people are googling to discover products like yours. You can use a tool like  Wix's Semrush integration  to identify keywords and sift through a number of helpful metrics:  Search volume: The number of individuals that search for the keyword within a specific timeframe (usually a month).  Keyword difficulty: How difficult it would be to rank for that keyword. This is usually related to the amount of competition there is for a keyword and the number of backlinks those competitors have. Search intent: The purpose behind a user’s query. Are they searching with an informational intent (e.g., “how to choose the right sneakers”), navigational intent (e.g., “sneaker store near me”), commercial intent (e.g., “best deals on running sneakers”) or transactional intent (e.g., “buy Adidas Ultraboost”)? Weigh the above metrics to find the ideal keyword for each page. For example, at this stage, you might find that instead of targeting the phrase “running shoes,” you’re better off targeting “women’s running shoe size 9” because it’s more specific, has a high search volume and relevant to people who are ready to make a purchase. Once you’ve decided on the right keywords, incorporate them into your product pages via the product name, description, alt text and/or URL. Note: if you’re using Wix, you can always tap the AI text creator or AI meta tag creator for help with writing. Ecommerce consultant  Luke Carthy also recommends checking out the “People Also Ask” section  of relevant search engine results pages (SERP): “As you search more queries, you’ll surface more questions and potentially begin to identify patterns and questions that frequently appear. Take note of these details, as they’re likely to come in handy when you’re working on your descriptions.” Remember, SEO isn’t a one-and-done deal; keep an eye on your rankings and take steps to retain or improve them over time.  04. Simplify your checkout flow The average  abandoned cart rate  in eCommerce stands at a whopping 70.19%. While abandoned  shopping carts  are an inevitable part of selling online, you can reduce them by simplifying your checkout flow and removing any friction. The only way to decrease abandonment is to understand why it happens. According to a  meta-analysis of 49 studies  by Baymard Institute, cart abandonment is often a result of one of these events: Extra costs are too high (48%):  When taxes, shipping and fees end up increasing the order total unexpectedly, many customers tend to ditch their carts. Solve this problem by incorporating fees into your product pricing or offering free shipping for orders over a certain amount. The latter technique has the added benefit of encouraging customers to buy more than they may have initially intended. The site required a new account (26%):  If your website makes people create an account to proceed with checkout, you could be adding unnecessary friction to the transaction. Offer a guest checkout option to help new customers breeze through this step, then let them create an account to keep track of their purchases or access special promos after they’ve checked out. Delivery was too slow (23%):  When shoppers encounter extended delivery windows or uncertain arrival dates, they may opt to look elsewhere for quicker solutions. To mitigate this, offer expedited shipping at a higher cost or offer free shipping after a certain threshold to give them a reason to be patient. Wix users can also use the ShipStation integration to help streamline the fulfillment process.  Didn’t trust the site with credit card information (25%):  After seeing countless consumer data breaches in the news, customers may be hesitant to input their financial information on smaller business websites. Alleviate these concerns by offering alternative payment options, like PayPal or Google Pay, which hide payment information from merchants. If you use Wix Payments, you can let customers know that they’re protected by PCI Compliance, the highest marker of  eCommerce website security. Checkout process was too long or complicated (22%): Even customers who make it through lengthy checkout processes will likely feel agitated, so streamlining it is just as much a matter of user experience as it is about lowering your abandoned cart rate. Do your best to simplify form fields and condense the process to fit on a single page ( Wix checkout customizations  can be useful on this front). Offer express payment methods like those mentioned in the last bullet.  Total cost was hidden (21%): Customers want to know the total amount they’ll need to spend on shipping, fees and taxes before they enter all their information. Be transparent by displaying any extra costs as early as possible in the checkout process. Don’t forget to send emails that can help you recover abandoned orders. Learn how to set up and automate abandoned cart emails in Wix . 05. Test pricing strategies When it comes to pricing on your eCommerce site, small adjustments can make a big difference. It’s a good idea to run tests that can help you understand what offers or prices resonate with your customers without guessing. This is part of learning how to make money online . Ultimately, you’ll want to find that sweet spot where your prices aren’t too low that they cut into your margins or too high that they drive shoppers away.  There are several pricing methods worth testing:  Subscription pricing: Subscription pricing is a win-win for customers and merchants—you get recurring revenue, while customers receive convenience at a good price. For example, a feminine hygiene brand might give customers a 5% discount on each box of tampons via its tampon subscription service.  Odd-even pricing:  This popular technique suggests that prices that end in an odd number (e.g., $3.07) subconsciously signal a deal, while prices that end in an even number (e.g., $100.00) signal a luxury item. Additionally, prices that end in a 9, such as $2.99 or $29, tend to sell better than prices that are rounded up, such as $3 or $30. Pre-order pricing: Pre-order pricing lets you gauge customer demand before fully launching a product, allowing you to adjust prices based on early interest. Offering a discount for pre-orders can encourage commitment while giving you insights into how much people are willing to pay for your product. Learn how to activate pre-orders in Wix .  Comparative pricing: Help customers understand how good of a deal they’re getting by showing the original price slashed out right next to the new price. You can use this eCommerce optimization technique to price sales or clearance items or show how your prices compare to your competition. Decoy pricing: It’s said that when presented with two options, customers gravitate toward the cheaper option. When presented with three options, they tend to choose the more expensive option. Therefore, adding a third option can steer customers toward the more expensive product. Bulk discount: Mimic brands like Costco incentivize customers to spend more by offering a lower price per unit when they buy large quantities of a single item. This convinces customers to buy more in one go, which saves them money and boosts your business's sales. Price anchoring: Experiment with how you organize products on category pages to take advantage of anchoring, which is the practice of displaying products side by side to create context and perceived value. Bundle pricing: Increase your average order value (AOV) by bundling products together and offering them at a discount. Customers will love the deal they’re getting, especially if you compare the individual item prices to the bundle pricing. Gift cards, discounts and coupons: Encourage repeat purchases with one of these classic strategies. These types of incentives give shoppers a reason to spend more money while letting them decide to redeem their savings. Explore how gifts cards work on Wix , or how to offer discounts and coupons on your Wix site . Upsell/cross-sell: Upselling and cross-selling are great ways to increase order value by offering customers related or higher-end products as they shop. By suggesting complementary items or premium upgrades, you can enhance their shopping experience while growing your overall sales. Add a related products gallery  or integrate ReConvert  with your Wix site to cross-sell and upsell your customers intelligently.  06. Give your customers all the info they need In a brick-and-mortar setting, customers can touch an item, hold it, test it out, try it on and ask a sales associate any pressing questions.  When it comes to your online store, it helps to mimic this in-person shopping experience by giving customers all the information they need upfront. To this end, optimize each part of your product pages, including: Photos:  Upload photos from multiple angles. Include full-product images and close-ups. If the product is wearable, show models of different sizes wearing it. Stage the product to show customers how to use it or how to pair it with complementary products. View more  eCommerce photography  tips. Description: If customers couldn’t see the product, how would you describe it? Mention features that aren’t shown in the images as well as those that are. Include SEO keywords to make your product easier to find. Instructions: If applicable, explain how to use your product. What might be obvious to you might not be obvious to your customers. If relevant, include assembly instructions. Think beyond words when it comes to instructions. Videos or graphics can help customers visualize your products and how to use them. Shipping and return information: Hidden shipping pricing and speeds are one of the top reasons customers abandon carts, according to the same Baymard study mentioned earlier. To mitigate this, provide essential shipping information along with links to comprehensive policies on every product page. Materials: What are your products made of? List the materials in clothing, jewelry or home goods, as well as the ingredients in food and skincare products. Sizes or measurements: For wearable products, include a size guide on each product page to help customers find the right fit and reduce returns. For other types of products, like furniture, tools or appliances, provide as many product measurements as possible. Diagrams can be helpful in either case. Reviews:  Customer reviews help potential customers learn even more about your products, such as sizing or troubleshooting advice. Highlight testimonials, awards and other proof points on your site—or encourage users to leave their own reviews. Wix users can find various solutions in the Wix App Market  for showcasing and collecting feedback. Back-in-stock or pre-order status: Prominently display the in-stock status of your product. If a product is out of stock, consider giving your buyers the option to join your email list (see how to create back-in-stock notifications in Wix ) or pre-order your item on the spot.  Create an online store  with Wix today, or explore other clever eCommerce merchandising  techniques. 07. Track analytics and eCommerce metrics regularly Sales figures alone can’t give you a full picture of how your business is doing, especially online. Website-related analytics can help you fill in the blanks by pointing out obstacles that are getting in the way of the shopping experience.  Here’s a list of eCommerce KPIs and reports worth monitoring. All of these are available in Wix Analytics—track these to keep a pulse on any issues or disruptions on your site.  Traffic: Traffic indicates how many people visit your website. The goal is to have more and more traffic over time while maintaining a steady conversion rate.  To drive traffic to your online store , invest in SEO, advertising and email marketing. Conversion rate: Conversion rate measures what percentage of website visitors complete an intended action, such as making a purchase or signing up for a newsletter. If your conversion rate falls below the industry average, check for patterns in cart abandonment on your site. The culprit could be a complicated checkout flow or a slow-loading site.  Average order value (AOV): AOV measures how much your customers typically spend when they purchase something from your website. Compare your website’s AOV month over month or quarter over quarter, and look for any patterns. A decline in AOV could mean that it’s time to implement some upselling and cross-selling strategies or special deals. Bounce rate: Bounce rate measures the percentage of visits to your website that ended after just one page. A bounce rate between  20% and 45%  is common for eCommerce websites. A lower bounce rate is better than a higher one, so if yours falls above this range, check that your pages have enough relevant and engaging content (among other things).  Customer lifetime value (CLV or LTV): CLV measures how much a customer has spent on your eCommerce website over their entire relationship with your brand. Calculate your average CLV and use it as a benchmark. If this benchmark drops over time, employ retention marketing strategies to keep customers coming back for more. You could, for example, introduce a loyalty program that gamifies shopping and rewards customers for their patronage. Wix merchants can use  Wix Loyalty Program  to let customers accrue points that they can redeem for coupons. Slow-moving inventory:  If your analytics tool has a slow-moving inventory report, use it to identify products that have been sitting on your digital “shelves” for too long. Get these products moving by putting them on sale, placing them in your clearance section or bundling them with more popular products. Sales by product category: This eCommerce report can help you understand which types of products perform best on your website. Use these insights to determine which inventory to reorder and which categories to expand. For example, if your online store focuses on suitcases but you see that travel accessory sales are outperforming suitcase sales, you might decide to introduce new accessories to your inventory. Email marketing: Keep an eye on the performance of your marketing emails, such as your abandoned cart ones. There are several metrics that can be useful on this front: open rate, click-through rate and unsubscribe rate—just to name a few. A low open rate could indicate a need for stronger headlines, while a low click-through rate could warrant stronger CTAs and active copy. (Learn how to set up abandoned cart emails in Wix  or see how to integrate Klaviyo  with Wix for more advanced email needs.)  08. Personalize the shopping experience Use the data you already have to make each visitor feel like your store was built just for them. Show recommended products based on what they’ve browsed or purchased before. For example, if someone buys running shoes, highlight matching socks, water bottles or fitness gear on their next visit. Personalization doesn’t have to be complicated—even a “recently viewed” section can guide customers back to products they were interested in. Email and onsite messages can also be tailored. Send targeted promotions or product suggestions based on a shopper’s past behavior. For instance, if a customer frequently buys skincare items, offer them a discount on a new moisturizer or highlight a best-seller they haven’t tried. Wix users can integrate apps or use built-in features to automate personalized email campaigns making it easy to reach each customer with relevant offers. Dynamic content on your site helps increase engagement and conversion rates. Swap banners, pop-ups or homepage sections to reflect the visitor’s location, interests or shopping history. A returning visitor from New York might see a “Free shipping in NYC” banner while someone browsing winter gear in December sees seasonal promotions. 09. Experiment with classic sales strategies One way to get more people to complete their purchase is by promoting special deals clearly on your site. For example, flash sales and countdown banners create a sense of urgency; people are more likely to click “buy” when they feel time is running out. Meanwhile, you can use lightboxes or other pop-up messages that promote special offers and events, such as an end-of-season sale. Learn more: Setting up a lightbox in the Wix Editor  or integrating a countdown timer on your Wix Site Another easy way to keep your site engaging is by updating its design to match the time of year. For holidays like Christmas, you can use festive colors, promoted limited-edition products or add seasonal graphics to give your site a warm, holiday feel.  When Black Friday comes around, try bold, eye-catching banners that highlight deals. These changes don’t need to be huge, but they can make your site feel more relevant and timely—and put your customers in the shopping spirit.  Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce website optimization quick checklist When all is said and done, there are many different ways to tweak your website. Not all the tips listed above are must-dos, but at minimum, you’ll want to make sure to tick these off your list:  Type of eCommerce website Optimization strategies All eCommerce sites Use clear CTAs, fast-loading pages, SEO-friendly product pages, simple checkout, detailed product info, track analytics, personalize shopping experience, test pricing strategies, run seasonal or limited-time promotions Fashion & apparel Add size guides, high-quality images, personalized product suggestions, seasonal promotions Electronics & gadgets Show detailed specs, create comparison charts, offer upsells and cross-sells Health & beauty Highlight customer reviews, offer subscriptions, suggest related products Home & furniture Include measurement guides, bundle products, show shipping info Food & beverage Show ingredients and expiration dates, suggest related items Sports & outdoors Add gear guides, cross-sell accessories, highlight reviews, run flash sales Books & media Make search easy, bundle products, offer discounts Toys & kids Include age guides, multiple images, seasonal promotions Ecommerce website optimization FAQ What is eCommerce optimization? Ecommerce optimization refers to the practice of improving your online store to drive more sales. Examples of optimizations include increasing site speed, implementing SEO, simplifying your checkout flow and testing various pricing strategies. Why does eCommerce optimization matter? Ecommerce optimizations matter because they can help your business sell more, gain customers and make more money overall. By auditing your website’s performance before optimizing it, you can figure out where to best invest your time and resources. How is conversion rate calculated? Conversion rate is calculated by dividing the number of conversions visitors complete on your website by the number of website visitors. A conversion happens when visitors take a specific action on your website, such as adding a product to their cart or signing up for your email list. More often than not, however, sales are the main conversion goal for eCommerce websites.  What is a good eCommerce conversion rate? While eCommerce conversion rates vary by industry, the rule of thumb is that the more expensive the item, the lower the conversion rate. According to Kibo Commerce , for example, food and beverage conversion rates hover around 4.9% while home and furniture conversion rates are 1.4% on average.  What are the factors in eCommerce website optimization? Ecommerce website optimization involves enhancing factors such as website design, user experience and page load speed. Additionally, effective product categorization and search functionality play crucial roles in optimizing the user journey. Furthermore, the use of persuasive product descriptions and high-quality images can significantly impact conversion rates on an eCommerce website.

Ready to share your ideas with the world? Start your blog →   Freelance writing and blogging are two popular avenues for writers looking to earn money from their writing skills. Freelance writing involves creating content for various clients on a project-by-project basis. This can include articles, web copy and white papers. As a freelance writer, you have the freedom to choose your projects and work with a diverse range of clients. On the other hand, blogging is about starting your own blog and publishing content regularly on topics you are passionate about. Bloggers often build a following over time and monetize their blogs through affiliate marketing, sponsored content and product sales. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is freelance writing? Freelance writing is a broad field that encompasses various types of content creation for clients. As a freelance writer, you're essentially self-employed, offering your writing services to businesses, publications and individuals who require quality content. Freelance writers produce a wide array of written materials. This can range from blog posts and articles to technical manuals and marketing copy. The scope of freelance writing is vast, allowing writers to specialize in niches that match their interests and expertise. There are a number of ways to make money as a freelance writer : Charging per word or per project Retainer agreements for ongoing work Revenue sharing from published content. Writers often set their rates based on experience, the complexity of the work and market demand. What are the main pros and cons of freelance writing? There are several advantages and disadvantages to consider in freelance writing. The pros include flexibility in choosing projects and setting your schedule. This means you can work around family commitments and choose the projects you really enjoy. For some writers it means a better work-life balance. Very often experienced freelance writers earn more money than those in-house and get to work with a variety of clients. Some of the cons of freelance writing include irregular income flow, especially when starting out. It can be difficult sometimes to build up a steady roster of clients and keeping them to maintain your income can also be challenging. You'll need to get comfortable marketing yourself and your services while also dabbling in client management and relationship building. Start by building a freelance website for your writing business. If you're looking for some popular writing niches to specialize in, consider: Technology and software writing Health and wellness content Financial and business writing Travel writing Learn more: How to become a freelance writer Blogging vs copywriting What is blogging? A blog is a digital platform where individuals or businesses share information, insights and stories. It's a way to connect with a like-minded audience and establish authority in a particular subject area. Being a blogger means you're in charge of creating, publishing and managing content on your own blog. You decide on the topics, the tone of voice and the frequency of your posts. Bloggers often include personal experiences or opinions into their content to engage their readers on a more personal level. There are a number of ways to make money as a blogger : Displaying ads through programs like Google AdSense Affiliate marketing by promoting products or services Selling digital products or merchandise Offering paid memberships for exclusive content Use a blog maker to create your own blog. What are the main pros and cons of blogging? Blogging comes with its own set of pros and cons that you should consider. With blogging you have complete creative control over your content, you can write what you want and to your own schedule. It's a great opportunity to build a personal brand and a community. If done well and consistently, blogging can mean considerable potential to earn passive income via monetization strategies. However blogging is not without is challenges. Content creation is time consuming and you'll need to update content regularly as well. Blogs can be slow to grow and build traffic which will also slow down time to making money. If most of your traffic comes from organic search, such as Google, you're also dependent on its algorithm for your traffic gains and losses. Learn more: Blogging vs content marketing Freelance writing vs. blogging: which is better? When deciding between freelance writing and blogging, it's essential to compare the two based on your personal goals, preferences and the lifestyle you envision for yourself. Both paths offer distinct experiences and rewards and understanding these can help you make a choice that's right for you. Here are some of the main factors to keep in mind when choosing: Your desire for creative control versus working under direction The need for a steady income versus the potential for passive revenue Your willingness to market yourself versus building a personal brand Income potential One of the most significant considerations when choosing between freelance writing and blogging is the potential for income. Freelance writers can often command higher rates upfront and increase their income as they gain experience and credibility. Bloggers may start off earning little to no money but as their audience grows, so does their earning potential through various blog monetization strategies. Work flexibility Freelance writing provides the flexibility to work with different clients on diverse projects, which can lead to a more varied workday. Blogging offers the freedom to set your own schedule and work from anywhere but it also requires consistent content creation to maintain audience engagement. Skill set Freelance writers need to be adept at research, proficient in various writing styles, and capable of tailoring their voice to match the needs of their clients. Bloggers must have a strong grasp of SEO, social media marketing and the ability to create engaging content that resonates with their target audience. Personal branding For bloggers, personal branding is crucial as it helps differentiate them from competitors and attracts a loyal readership. Freelance writers also benefit from personal branding by establishing themselves as experts in their niche, which can lead to more job opportunities and higher rates. Bloggers vs freelance writing, can you be both? The lines between freelance writing and blogging can often blur, leading many to wonder if it's possible to successfully manage both roles. The answer is yes and here's how you can do it. Many writers start as freelancers and gradually build their own blogs on the side, or vice versa. This balancing both can lead to diversified income streams and a broader skill set. You can get started as a blogger or writer by making a website . To maintain equilibrium between freelance writing and blogging: Prioritize your tasks based on deadlines and income potential. Develop a consistent routine that allocates time for client work and your own blog. Use your blog as a portfolio website to showcase your writing skills to potential freelance clients. By integrating freelance writing with blogging, you can enjoy the stability of client work while building your personal brand and exploring topics that interest you on your blog. This dual approach can offer the best of both worlds if managed wisely. Ready to get started? Learn how to make a website with this easy guide.

Ready to share your ideas with the world? Start your blog → When it comes to content marketing , two prominent platforms stand out for content creation and distribution - blogs and podcasts. Each has carved out its own role in the realm of online marketing, offering unique ways for businesses to reach their audience, share expertise and build a brand. You might be wondering which platform is the right fit for your business's content strategy. This article is designed to help you navigate that decision by providing a comprehensive comparison of blogging and podcasting. We'll delve into the benefits and drawbacks of each, and examine their potential for monetization. Whether you're just starting out or looking to pivot your current strategy, this guide will assist you in choosing the strategy that aligns best with your goals and connects most effectively with your audience. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is a blog? A blog is a type of website where you can publish content regularly. It allows for written articles, photos and videos to be shared with an audience. In the context of business marketing, blogs serve as a powerful tool for sharing expertise, improving search engine visibility and establishing a brand's authority in a niche. They're versatile and can be updated as often as you like, making them an excellent way to keep your audience informed and engaged. Use a blog maker to create your own blog. What is a podcast? A podcast is an audio program that's similar to a radio show but is available on the internet for download or streaming. Podcasts are typically series-based, with new episodes released on a regular schedule. They're known for their high engagement levels because they allow listeners to multitask while consuming content. For businesses, starting a podcast can be an effective way to reach audiences who prefer audio content over text and to build a personal connection through the power of voice. The pros and cons of blogging Blogging has been a staple in digital marketing for years, offering a range of advantages for businesses looking to establish an online presence. Here are some of the key pros and cons to consider: Pros SEO benefits: Regularly updated blogs are favored by search engines, which can lead to increased organic traffic. This can mean more eyes on your brand and potentially lead to conversions too. Content flexibility: You can easily tailor your blog posts to cover various topics, blog formats and lengths. They can also include images, video and other media. Authority building: By sharing your expertise, you can position your business as a thought leader in your industry. Cost-effective: Starting a blog can be relatively inexpensive, with many website builders , like Wix, offering free or low-cost options. Learn more about how much it costs to start a blog. According to George Nguyen, Editor SEO Hub at Wix.com, "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique. For larger sites, your blog can be incredibly effective at providing potential customers the information they need to decide whether to eventually buy from you, as search intent typically coincides with steps of the customer journey." Cons Time-consuming: Creating quality content requires significant time and effort. Consistency is key: To maintain and grow your audience, you need to publish content regularly. Slow growth: Building a readership often takes time, and it may be a while before you see substantial traffic. Requires writing skills: Effective blogging relies on strong writing skills to communicate your message clearly. The pros and cons of podcasting Podcasting is a dynamic medium that's been gaining in popularity in the business world. It offers a personal touch when done well and can create a strong listener base. Here are some of the advantages and challenges associated with podcasting: Pros Personal connections: The conversational nature of podcasts helps you build a personal relationship with your audience. Listener convenience: People can listen to podcasts while doing other activities, which makes it a popular option for many audiences. . Niche targeting: Podcasts can cater to specific interests, making it easier to reach a targeted audience. Growing popularity: Podcast listener bases are expanding, providing a larger potential audience for your content. Cons Production effort: High-quality podcasts require good equipment, editing skills, and often more preparation than blog posts. Discoverability: Unlike blogs, podcasts aren't as easily searchable by content, which can make it harder for new listeners to find your show. Time investment: Regular episodes require ongoing commitment and can be time-consuming to produce. Complex monetization: While there are ways to monetize podcasts, it may not be as straightforward as with blogs. Is blogging outdated? With the rise of social media, video content, and podcasting, its natural to question the relevance of blogging. But the short answer is no, blogging is still relevant and here's why. Blogs continue to be a key player in search engine optimization (SEO). They provide fresh content that search engines love, which can help improve your site's visibility and ranking. This in turn brings traffic, i.e. visitors to your business. Many consumers still expect reputable businesses to have a blog where they can find valuable information and insights. When you create a blog, you own the content and the platform it's on. This isn't always the case with social media or third-party podcast hosting services. This gives you more customization and branding control. It also means you're less susceptible to your account being suspended or hidden. Blog posts can also remain relevant and continue to attract traffic long after they are published, unlike some other forms of content that may have a shorter lifespan. Do blogs or podcasts make more money? How successful monetizing blogs and podcasts can be varies greatly depending on several factors such as your audience size, engagement level, niche and content quality. Generally, blogs have a stronger track record for making money through advertising, affiliate marketing, sponsored content and selling digital products or services. Podcasts, while newer in the game, have been catching up quickly with sponsorships, listener donations, premium content subscriptions and merchandise sales. How to monetize a blog To make money blogging , consider these blog monetization strategies: Advertising: Display ads on your blog can earn you money through pay-per-click or pay-per-impression models. Affiliate marketing: Recommend products or services and earn a commission for every sale made through your referral links. Sponsored content: Partner with brands to create content that promotes their offerings in exchange for payment. Product sales: Sell digital products like e-books, courses or webinars directly through your blog. How to monetize a podcast Podcasting also offers unique opportunities for making money. Here's how to monetize a podcast : Sponsorships: Secure deals with sponsors who want to reach your audience and are willing to pay for ad spots within your episodes. Memberships: Offer exclusive content or perks to listeners who sign up for a membership program. Crowdfunding: Use platforms like Patreon to receive ongoing support from listeners in exchange for bonus content. Merchandising: Create and sell branded merchandise related to your podcast. Can I turn my blog into a podcast? If you've been successfully running a blog and are considering branching out into podcasting, you're in a great position to repurpose your written content into an engaging audio format. Here's how you can make the transition smoothly: Select suitable content: Identify blog posts that would translate well into spoken word, such as how-to guides, interviews, or storytelling pieces. Adapt your script: Rewrite your blog content to fit a conversational tone suitable for audio. Invest in equipment: Ensure clear audio by purchasing a good microphone and recording in a quiet space. Edit: Edit your recordings to remove any mistakes or unnecessary pauses, and add music or sound effects if desired. Publish and promote: Upload your podcast episodes to popular platforms and promote them to your existing blog audience. Which to choose blogging or podcasting? Deciding whether to focus on blogging, podcasting or both depends on your business goals, resources, and where your audience is most active. Here's how to assess which platform might be the best fit for you. Content goals: Consider what you want to achieve with your content. Blogs are great for SEO and detailed explanations, while podcasts can be ideal for storytelling and building personal connections. Technical skills: Evaluate your comfort level with writing versus speaking. Blogging requires strong writing skills, whereas podcasting needs audio editing skills and a confident speaking voice. Resources: Look at the resources you have. Blogging can be less resource-intensive than podcasting, which may require equipment and software investments. Audience: Know how your audience prefers to consume content. Some might prefer reading in-depth articles at their own pace, while others might enjoy listening to content during their commute. Engagement patterns: Analyze where your audience is most engaged. If they spend time on platforms that favor written content like LinkedIn or Medium, blogging could be more effective. If they're avid users of Spotify or Apple Podcasts, consider podcasting. Demographics: Consider the demographics of your audience. Certain age groups may be more inclined to listen to podcasts, while others might prefer reading blogs. Blog vs podcast: which is more impactful for your business The debate between blogging and podcasting is not about which platform is universally better; it's about which one is more suitable for your specific business needs and audience. Here are some considerations to help you weigh the effectiveness of each: Content reach: Blogs can be easily found via search engines, potentially reaching a wider audience over time. Podcasts can create a dedicated listener base but may require more effort, in terms of marketing and advertising, to grow. Engagement level: Podcasts often lead to higher engagement as listeners feel a personal connection with the host. Blogs can engage readers too, but the connection may not be as strong without the presence of voice. Production costs: Starting a blog typically involves lower startup costs compared to podcasting, which may require investment in audio equipment and editing software. Content lifespan: Blog posts can continue driving traffic years after publication through search engine rankings. Podcast episodes might have a shorter lifespan but can be evergreen if they cover timeless topics.

There are tons of brands out there and new ones cropping up every day, with many of them competing for the attention of your audience. If you’re not sure where to start, don’t worry. We’ve put together a curated selection of 24 of the most creative, unique and memorable advertisement examples to inspire your next marketing strategy and campaign. All the hard work you put in when you build a website is a big step in setting your brand apart. But your site can’t do all the work alone. You’ll also need to advertise across the channels that your audience is paying attention to and position your brand front-and-center there. Get to know the different types of advertisements Advertising is a paid form of marketing. While it’s natural to associate advertising with the digital banner ads we see everywhere online nowadays, there are so many other types of ads you can follow to get the word out about your brand. Let’s take a look at the four most popular ones and a few advertisement format examples for each of them: Print advertising Today, print ads appear in the form of: Billboards Flyers and brochures Vehicle wraps and bus signage Newspaper and magazine ads Direct mailers Print advertising is the oldest form of advertising we have, as there’s proof of advertising on wall paintings, papyrus, and amongst ruins from ancient civilizations in Egypt, China, Greece, and Rome. But in terms of modern print advertising that we’re familiar with, it began with the advent of print media in Europe in the 16th and 17th centuries. Unlike other types of advertising that can quickly pass consumers by, print ads have the ability to stick around—especially the forms that people can hold and carry around with them. Radio advertising There are three different types of ads that appear on the radio, audio streaming services, and podcasts: Short commercial breaks Sponsored content and promotions Interstitial and banner ads Traditional radio commercials began to appear over the airwaves in the earlier part of the 20th century . While nowadays it might not be as popular a medium as it once was, it can still be an effective and cost-effective way to introduce a national brand to an audience and keep it top-of-mind with existing customers. Podcasts, of course, provide a new opportunity to reach listeners. With sponsored content, in particular, brands can reach a highly relevant and engaged audience if they partner with the right show. Television advertising The first TV commercial aired in 1941 in the United States and took place in the middle of a baseball game. The main selling point about this type of advertising is that it combines the visual attractiveness of print ads with the captivating sound from radio. So, it’s really the best of both worlds. Like radio, TV now has a digital counterpart, so there are more ways to advertise on TV than just the traditional mid-show commercial break. Thanks to digital streaming platforms like Hulu, video ads can appear before, during, or after some of the hottest movie and TV releases. Online advertising Online advertising is the youngest form of advertising, yet it’s older than you may think. It has origins before the internet was launched—in the form of email back in the 1970s. The first banner ads , however, appeared after the internet went global in the ‘90s. There are many different ways to advertise online: Display ads (e.g., text, image, animated, video) SEM (search engine marketing) Pop-up ads Interstitial video ads Search ads (see our guide on how to advertise on Google ) Social media ads Mobile app ads Email ads Sponsored content Affiliate marketing In fact, online advertising is not too far from the different types of content marketing . The only difference between the two is that the latter is commonly done in self-owned platforms or free advertising sites . Because of this versatile range of ad types and placements, online advertising has become the most powerful tool in a brand’s arsenal today. However, that doesn’t mean that other kinds of advertising should be forgotten. When all four are combined, it can be a truly potent combination for a brand trying to reach their audience wherever they go. Native advertising Native advertising blends seamlessly with the content surrounding it, making it feel more organic to the viewer. Plus, native ads generate 18% higher purchase intent , which means they’re great for building trust and boosting results. Examples include: Sponsored articles: Brands collaborate with publishers to create articles relevant to the platform’s audience. Promoted tweets: Paid Twitter ads appear naturally in users’ timelines. Social media ads: Platforms like Instagram, TikTok, and Facebook integrate these paid promotions organically into users’ feeds. The appeal of native advertising lies in its subtlety. Instead of demanding attention, it feels like a natural part of the user’s experience, leading to higher engagement while building trust. Outdoor advertising Outdoor advertising uses public spaces to deliver messages to a broad audience. Popular outdoor formats include: Billboards Transit ads (e.g., buses, trains, taxis) Street furniture ads (e.g., benches, kiosks) This type of advertising is unique in its ability to command attention due to sheer scale and visibility. For example, billboards are estimated to reach 71% of drivers in a single week. Transit ads target commuters, making them highly effective in cities. Meanwhile, ads on street furniture like kiosks or benches keep your message front and center in places with heavy foot traffic. 24 of the best advertisement examples of all time If you’re looking for creative advertising examples to spark some inspiration as you design your next ad campaign, look no further. Below, we’re going to look at 24 of the most popular ads across print, radio, TV and the internet. Even if you don’t see billboard ads or radio spots in your future, there are some really neat lessons about creativity to take away from each of these advertisement examples: Apple Macbook's "Get A Mac" KFC's “FCK” apology IKEA's “pee on this” Absolut Vodka's "The Absolut Bottle" Copenhagen Zoo's snake bus Audible's “There’s another way to get away” Nike's “Just Do It.” Old Spice's “The man your man could smell like” VW & Stephen Hawking McDonald’s ad outro Snickers' “Hungry Betty White” Herbal Essences' “Yes! Yes! Yes!” Dunkin’ Donuts' “American runs on Dunkin’” ASPCA's “In the Arms of An Angel” Anheuser Busch's "Wassup" Budweiser Campaign Oreo's “Dunk in the dark” Taco Bell’s “Routine republic” Motel 6 & Tom Bodette Wendy’s “Where’s the beef?” “Dumb Ways to Die” PSA The Dollar Shave Club's intro video Coca-Cola's "Share a Coke" Dove's "Real Beauty" Dos Equis' "The Most Interesting Man in the World" 01. Apple Macbook's "Get a Mac" The Apple brand launched its "Get a Mac" campaign in 2006, which effectively positioned the brand’s flagship laptop as a modern choice over the traditional Windows PC. Displayed against a white background, the advertisement features two characters. One, "Mac," appears casually dressed and approachable, while the other, a PC, is depicted as more formal and uptight . The campaign cleverly contrasts the Mac's superior design and functionality with the stereotypical 'nerd' image associated with PC and Windows users. By portraying the Apple Mac as a sleek, upgraded option, the campaign achieved significant success and reinforced the brand's premium status in the market. 02. KFC's “FCK” apology The KFC “FCK” ad wasn’t really an ad at all. It was an apology in ad’s clothing that ran in 2018 after a provider switch that caused a week-long KFC chicken shortage in the UK. Why would KFC go to the lengths of having ad agency Mother London put this campaign together? I mean, it’s just chicken, right? Well, considering some customers called the police when they discovered the chicken shortage, it wasn’t a laughing matter to many of KFC’s customers. At least, not until the ad went out and the cheeky apology gave customers a reason to fall back in love with KFC. 03. IKEA's “pee on this” You read that correctly. IKEA put agency Åkestam Holst and Mercene Labs to work in creating the first pee-stick ad in 2018. Women were invited to pee on the ad instead of the pregnancy test pee-stick to find out if they were expecting. If the test revealed they were indeed positive (and, yes, it actually worked), they’d see the special discounted price of the advertised crib in the photo. It’s a unique concept that not only gave mothers-to-be a free way to confirm their pregnancy, but also got people talking about the ad, the company and, naturally, the heavily discounted crib. 04. Absolut Vodka's "Absolut Bottle" The "Absolut Bottle" campaign of 1980 by Absolut Vodka is a hallmark of creative ads in the alcohol industry. By placing the vodka bottle at the center of each ad, Absolut merges high culture with consumer goods. The campaign's simplicity and consistency in featuring the bottle with variations like "Absolut Warhol" and "Absolut Perfection" sets a new standard in visual storytelling and branding. The "Absolut [Something]" tagline became synonymous with sophistication and creativity, making this campaign a standout example of timeless marketing excellence. 05. Copenhagen Zoo's snake bus This award-winning ad design was created by Bates Y&R. Peder Schack, who came up with the concept, told The Star it came from a desire to “make the most possible impact for a very small budget.” The illusion proved pretty powerful, with some commuters refusing to ride the bus because of it. This isn’t the only snake-inspired design created on behalf of the Copenhagen Zoo. The agency then went on to transform the inside of subway cars into full-on zoos with snakes writing around on the ground and monkeys hanging out of the windows. 06. Audible's “There’s another way to get away” It only makes sense that a company that brings audiobooks to the masses would run an audio (and companion video) campaign to promote its solution. This isn’t your ordinary ad for audiobooks though. Fold7’s chief creative officer Ryan Newey told Marketing Dive how the fictional airline story could’ve only come about because of what happened in 2020: “It fitted a moment that would otherwise never have existed. No other time can we play on the context of people wanting to be free to travel again. The message of traveling in the mind's eye would have technically worked before, but not really resonate in the way it does now.” This is a great example of how a brand can deviate from its typical advertising strategy to capitalize on a moment in time. 07. Nike's “Just Do It.” The Nike trademark “Just Do It.” was created in 1988 by the Wieden+Kennedy agency. Unlike the softer fitness-related campaigns of the ‘80s, Nike wanted a stronger, more inspirational approach and this proved to be the right one. The slogan is attributed to the brand’s massive market share growth from 18% to 43% between ‘88 and ‘98. It also significantly increased its reach thanks to how many languages it’s been translated into, including Braille. To this day, “Just Do It.” is still part of Nike’s advertising efforts. However, Nike’s VP of Global Brand Marketing, Davide Grasso, doesn’t see it as just a slogan: “Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes. I think that’s why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s genuine and speaks to our core mission.” 08. Old Spice's “The man your man could smell like” Wieden+Kenney is the agency also responsible for the Old Spice “smell like a man” ads. But why would they promote men’s body wash with an ad clearly targeted at women who would lust after spokesperson Isaiah Amir Mustafa? According to the agency , data revealed that 60% of men’s body wash buyers were actually women. So, they launched this hilariously memorable ad during the Super Bowl when they knew men and women would be watching it together. The ultimate goal of the campaign was to increase sales by 15%. Their targets were way off though. Just four months after the Super Bowl, sales were up by 60%. By July, sales had doubled. In addition to raking in the dough, Advertising Age also named this campaign one of the best of the 21st century. 09. VW and Stephen Hawking What better way to get radio listeners’ attention than by using an instantly recognizable voice in your ad? For about 20 seconds, Stephen Hawking talks about physics and the universe before musing about how the VW up was so cheap. As you can imagine, the ad got a lot of attention and not all of it was positive. Designer Paul Randall called it “wrong.” Commenters seemed to be split on the matter. Some thought it was a really clever way of getting their attention. There were others though who thought it exploited Hawking’s voice or was an insult to disabled people. However, the agency behind the ad let Randall and all those concerned know that Hawking did indeed give his consent to be part of the ad and was a good sport about it. 10. McDonald’s ad outro This advertisement example isn’t for just one McDonald’s ad. It’s specifically for the "ba da ba ba ba 'I’m lovin’ it'” outro it’s now synonymous with and that helped reignite McDonald’s fledgling reputation in the early 2000s . Now, it’s not like McDonald’s is the first brand to use a catchy jingle in its ad campaigns. However, this one caused a lot of talk because of where it came from - or, rather, who it came from. Justin Timberlake, Pharrell Williams, and Pusha T have all claimed credit for creating the jingle. Although Timberlake and Williams collaborated on a song called “I’m Lovin’ It” for the ad campaign, the original creators of the jingle are ad agency Heye & Partner and Mona Davis Music. 11. Snickers' “Hungry Betty White” Everyone loves Betty White, so it’s no surprise that this 2010 Super Bowl commercial , created by BBDO for Snickers, caught the attention of everyone. Not only did this ad cement Betty White’s position as “a national treasure,” but it also immortalized the slogan, “You’re not you when you’re hungry.” It was the first in a long series of hilarious commercials that aired in 80 countries around the world and featured celebrities like Steve Buscemi, Liza Manelli and Willem Dafoe. 12. Herbal Essences “Yes! Yes! Yes!” Beauty historian Lisa Mulvany explains how Clairol was floundering in the ‘90s. In response, it added an “s” to the end of its Herbal Essence(s) line, switched up the formula for natural ingredients, and gave each shampoo an intoxicating smell. The resulting ad campaign is what got people to pay close attention to the new product line. Essentially, Herbal Essences compared its shampooing experience to climaxing. The commercials were polarizing (for obvious reasons), but they were effective. To this day, people still equate the hair care line with women screaming “Yes!” in the shower. Considering how strong of a connection there is between memory and the senses, this was a brilliant choice for the brand’s success and longevity. 13. Dunkin’ Donuts' “American runs on Dunkin’” In 2006, Dunkin’ Donuts—with the help of Hill Holliday—launched this ad campaign in an attempt to reposition and revitalize its 50-year-old brand. From radio to TV, and outdoor billboards to internet ads, Americans heard all about how Dunkin’ Donuts coffee was powering their lives. It also came with a special interactive component on the website. What’s interesting about this long-running ad campaign is that it’s been repurposed in recent years due to a change in brand goals. The “America runs on” is still around, but it’s definitely more product-focused than brand-focused now. 14. ASPCA's “In the Arms of An Angel” At the time, this ASPCA ad was referred to simply as “The Ad.” It had a potent combination of Sarah McLachlan’s “In the Arms of An Angel,” homeless animals shaking and crying in shelters, and the singer herself calling for you to help support these animals. Within two years, the ASPCA raised over $30 million from this fundraising effort . Why was it so effective? According to the spokesperson: “It was brutal doing those ads. It was like, ‘Can you just be a little sadder and a little more this and little more that.’ [And now] I can’t watch them, it kills me.” 15. Anheuser-Busch's "Whassup?" Budweiser Campaign This "Whassup?" campaign first aired in 1999 and ran until 2002 , quickly becoming a pop culture icon with its memorable catchphrase. It captured the essence of friendship in a humorous and relatable way, resonating personally with many. The advertisement showed friends checking in on each other, finding everyone relaxing at home, watching the game, and enjoying a “bud.” The simple "Whassup?" greeting turned into a cultural phenomenon, demonstrating Budweiser's knack for creating lasting moments beyond traditional ads. This campaign successfully connected with consumers by evoking feelings of familiarity and unity, making it a classic, memorable advertisement example. 16. Oreo's “Dunk in the dark” Oreo’s 2013 Super Bowl tweet is one of the greatest examples of social media marketing . The post wasn’t promoted. It was simply a tweet that happened in real time and Oreo instantly went viral for its quick-witted response to the power outage. The tweet wasn’t some off-the-cuff response by Oreo execs though. The 15-person team from 360i, Kraft, and MediaVest had been doing war room strategies for two years leading up to the event. They tell the story about how that tweet came to be here . 17. Taco Bell’s “Routine republic” Considered by some to be an ad “fail”, Taco Bell’s 3-minute, Hunger Games-like ad got people talking. This mini-film depicted a breakfast routine republic where everyone is encouraged to eat the same breakfast every day, which looks eerily similar to McDonald’s breakfast menu. If the comparison wasn’t clear enough, the clown dictator and lookalike minions, yellow slide and ball pit made sure that consumers draw the comparison. Why would Taco Bell take such a clear dig at McDonald’s? Because it had recently launched a new breakfast menu and this was its way of trying to chip away at the golden arches’ dominance in that arena. 18. Motel 6 and Tom Bodette Motel 6 might not be a glamorous hotel chain, but that’s exactly what made this ad campaign so perfect for the brand. The agency behind the campaign—The Richards Group—did extensive user testing and discovered that the reason people stay at Motel 6 properties is because of how cheap they are. And so they decided to lean into this promise. The ads featuring spokesperson Tom Bodette talking about mundane things (like lost keys) were a huge hit and won the brand and its agency “ Best of Show” at the 26th Annual Radio Mercury Awards . 19. Wendy’s “Where’s the beef?” In Wendy’s 1984 jab at fast food giants like McDonald’s, three old ladies complain about the giant bun and teeny-tiny beef patty. The now-famous tagline was created by Creative Director Ben Colarossi in an attempt to set Wendy’s fresh meat patties apart from the competition. The TV ad gave it a whole new meaning and became a household phrase. Although it was originally made popular in the ‘80s, Wendy’s has revived it twice since—in 2011 and in 2020. 20. “Dumb Ways to Die” PSA The McCann Erickson-created “Dumb Ways to Die” song and accompanying video aren’t technically an advertisement. They were a public service announcement created for Metro Trains Melbourne in 2012. The original intention of the ad was to draw attention to rail safety in a fun and funny way. However, the catchy tune and reckless bean characters quickly took on a life of their own. The song ended up on the iTunes Top 10 and the YouTube video has been watched by hundreds of millions of people. Its game and its sequel performed just as well as the song. It also won two Grand Prix awards at the Cannes Lions Festival . 21. The Dollar Shave Club's intro video Dollar Shave Club’s YouTube video is one of the best examples of how to translate a viral video into a successful brand. Originally shot for $4,500 and starring founder Michael Dubin (who came up with the concept, too), the YouTube video sent shockwaves through the startup. The ad crashed the company’s website the day after it went live and they had 12,000 orders to process 48 hours later. Today, Dollar Shave Club is a billion-dollar company and has expanded far beyond selling razors. But this viral ad is one that consumers will never forget for being “f**king great." 22. Coca-Cola's "Share a Coke" Coca Cola's "Share a Coke" campaign, launched in 2011, revolutionized personalized marketing by replacing its logo with popular names, encouraging consumers to share a Coke with friends and family. This innovative approach to customization and inclusivity resonated strongly with consumers, leading to increased engagement and brand loyalty. By creating a sense of connection through personalization, Coca Cola effectively turned a simple act of sharing a drink into a powerful marketing strategy. The "Share a Coke" campaign not only boosted sales but also created lasting emotional connections with consumers, showcasing Coca Cola's commitment to fostering meaningful interactions through its products. 23. Dove's "Real Beauty" Dove’s “Real Beauty” campaign set a new standard for inclusivity and representation in advertising. Launched in 2004 by Unilever, this groundbreaking campaign expanded the definition of beauty by featuring real women of various ages, body shapes and ethnicities instead of traditional models. Through impactful advertisements, such as the praised “Real Beauty Sketches,” Dove encouraged women to see themselves in a more positive light. The campaign resonated deeply, sparking global conversations about self-esteem and beauty standards while reinforcing Dove’s brand mission of celebrating natural beauty. 24. Dos Equis' "The Most Interesting Man in the World" Dos Equis struck marketing gold with their iconic “The Most Interesting Man in the World” campaign, which ran from 2006 to 2018. The ads featured a suave, silver-haired man recounting his wildly thrilling adventures, embodying the brand’s persona with wit and charm. Each ad closed with the memorable tagline: “I don’t always drink beer, but when I do, I prefer Dos Equis.” This clever blend of humor and sophistication gave the brand a unique identity—both refined and relatable—that propelled it into pop culture. The campaign, crafted by ad agency Euro RSCG (now known as Havas Creative), not only drove impressive sales growth but also cemented Dos Equis as a standout player in the fiercely competitive beer market. What makes an advertising campaign successful: key takeaways from these examples All of the best advertisement examples share some common traits in that they all resonate with their target audience and in some instances this audience may be large and broad. They all clearly communicate an effective brand message and drive those targeted to take action. They also all share: A compelling creative concept, that's often unique and the first of its kind Distribution via relevant channels and in some instances across multiple ones, giving it large reach Being data-driven with clear objectives and measurable results Different types of advertising campaigns Ad campaigns are powerful tools to connect with your audience and achieve your marketing goals. Here’s a quick guide to help you choose the right approach: Informative campaigns : Educate your audience about your product or service. Show them how it works and highlight the benefits. These campaigns are perfect for building trust and awareness especially for new offerings. Think tutorial videos or detailed product posts. Persuasive campaigns : Motivate your audience to take action—whether it’s making a purchase or signing up. Use emotional appeals and clear calls to action to inspire conversions through time-limited offers or testimonials. Reminder campaigns : Stay top of mind with existing customers. Encourage repeat engagement with tools like email nudges, seasonal promotions or retargeted ads. Reinforcement campaigns : Strengthen customer loyalty after a purchase. Follow up with tips, testimonials or support to reassure them they made the right choice. Brand awareness campaigns : Focus on building recognition and a strong brand identity. Use storytelling, eye-catching visuals and consistent messaging to connect your brand with values that matter to your audience. Retargeting campaigns : Reconnect with visitors who didn’t convert. Use personalized ads to re-engage them—whether it’s showcasing products they viewed or offering a discount to close the deal. What is a prankvertising ad example and why did it work? One notable example is TNT's Push to Add Drama campaign in Belgium. TNT placed a big red button in a quiet town square with a sign saying 'Push to add drama.' When pressed, it triggered a series of staged dramatic events, creating an action movie scene in real life. This ad worked because: It created a genuinely surprising and entertaining experience for participants and viewers. The content was highly shareable, generating millions of views on YouTube. It perfectly aligned with TNT's brand promise of drama and excitement. It engaged people in a physical, memorable way that traditional ads couldn't match. What's an example of a successful long-form advertisement and why it worked? Patagonia's Worn Wear film is one excellent example of long-form advertising. Their 27-minute documentary showcases stories of Patagonia customers and their well-loved, long-lasting garments. The extended format worked for them so successfully because: It allowed for deep storytelling that reinforced Patagonia's brand values of sustainability and quality. The documentary format felt authentic and less like a traditional advertisement. It provided valuable content to viewers, educating them about sustainable consumption. The length allowed for multiple customer stories, appealing to a wide range of audience segments. It perfectly aligned with Patagonia's Buy Less, Demand More campaign, encouraging product longevity over constant consumption.

Get started with Dropshipping today The success of any dropshipping business depends on knowing which products are worth selling. But for new entrepreneurs, this is easier said than done. You might find yourself wondering: How do you identify the best dropshipping products, exactly? How can you earn the highest profit? And what niches are bound to stand the test of time? Start turning your product ideas into a profitable online store with an AI store builder  today. TL;DR: best dropshipping products to sell online This guide reveals top-selling dropshipping products in clothing, health and wellness, home and garden, kids and baby, gifts, pet supplies, car accessories and beauty. Learn how to find trending products, pick the right niche, price effectively and work with reliable suppliers using tools like Wix, Modalyst and Printful. You’ll also get tips on testing products, tracking analytics, attracting repeat customers, optimizing shipping and packaging and leveraging customer feedback. Plus, we cover dropshipping pros and cons and offer extra ideas, including coffee, tea, branded, automated, sticker and private label products. Build and grow your dropshipping business with Wix. Find trending ready-to-sell products and start selling online with no inventory or shipping to manage. Connect to the Modalyst marketplace to source millions of high-quality items, test new markets and expand your catalog with ease. What is dropshipping? Dropshipping  is a retail fulfillment method where your store doesn't physically carry the products it sells. Instead, when you sell a product using the dropshipping model, you purchase the item from a third-party supplier—usually a wholesaler or manufacturer—who is responsible for fulfilling the orders on your behalf.  As a result, you—the seller—don't have to handle the product directly, nor do you have to find the time, money or space to stock physical inventory. This is an eCommerce  model that is accessible to almost anyone, thanks in part to its low overhead costs and low barriers to entry. Oftentimes, dropshipping involves selling products directly to consumers. If you're a business dropshipping to another business instead, then you're involved in B2B dropshipping . 100 best dropshipping products (plus bonus ideas) When you start researching the best dropshipping products, you’ll find countless dropshipping niches  that cover just about every product category you can imagine. But, for the best chances at a profitable business, consider picking from the top dropshipping products below: Statement tees  Athleisure Hats  Hygiene products  Water bottles  CBD-infused products  Yoga gear  Wall art  Planters and vases  Office accessories  Baby essentials  Kids' clothing and accessories  Baby carriers and baby bags  Baby toys Digital picture frames  Personalized mugs Wedding accessories Pet essentials  Pet beds  Pet toys  Car accessories Beauty and personal care Clothing and accessories dropshipping products Fashion is big business, with the size of the global apparel market expected to top $2 trillion by 2028 . What’s more, fashion accounts for roughly 23% of total online retail sales , making this a viable product category for dropshippers. Here are some products you could consider selling within this niche. 01. Statement tees T-shirts are an everyday wardrobe essential and a solid product option for dropshippers. They’re also a great option for existing businesses to boost their revenue. For example, a health and wellness store might dropship organic cotton tees that say “I love avocados.”  Merchants can browse the offerings from T-shirt dropshipping  suppliers for a wide range of tees or create their own unique designs using a print-on-demand model. Wix seamlessly integrates with Printful and Modalyst, making it easy to get started. 02. Athleisure Athleisure—from tank tops to sports bras to leggings—has been trendy for years now and is a popular category among the best dropshipping products. This is true even for shoppers who are looking to engage in a little more leisure than athleticism, and who just want a comfortable outfit to lounge in.  Athleisure frequently gains trend traction on platforms like TikTok, where influencers are prone to feature a favorite pair of leggings or lounge pants and trigger a massive spike in sales. This is what makes it a top contender among options for clothing dropshipping . 03. Hats Baseball caps, wooly hats, floppy beach hats, bucket hats—the list is endless. When it comes to selling any wearable garment, it’s wise to consider seasonality and your target market. If you live in a cold climate and want to focus on a local market, choose practical options that will meet your customer’s needs. If you live in a place that enjoys year-round sunshine, protective hats with a wide brim are likely to be a hit. The great thing about dropshipping is that it allows merchants to easily and quickly update their inventory, so if you want to change your offerings with the seasons, or notice that some products aren’t getting any traction, you can easily swap them out. Hats are also a popular item when starting a print on demand business , a form of dropshipping that allows you to sell customized products with your own design or logo on them. You can integrate with print on demand companies , like Modalyst, Printful or Printify. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Additional clothing and accessories to consider dropshipping Maternity wear Socks Sweatpants Sunglasses Swimwear Robes and slippers Jackets/outerwear Scarves Gloves Backpacks Health and wellness dropshipping products The worldwide wellness market has grown steadily over the past several years. By 2025, it’s projected to reach a whopping $6.99 trillion . For those with an interest in this niche, there are several stand-out products bound to be top-sellers. Be sure to look into eco-friendly products when deciding on your wellness-based product line. 04. Hygiene products Within this niche, dropshippers can capitalize on the fact that many of these products are regularly repurchased, which promises a steady stream of sales. Moreover, the hygiene product market has a ton of room for specialization. You can cater to specific customer needs, such as sensitive skin or eco-conscious preferences, to create a unique selling proposition for your online store. There is always going to be a steady demand for personal care items and this niche covers a vast range of products, so you’ll need to dial in on what you feel most passionate about—or what the trends are currently favoring. From dental care to hand sanitizers and touchless door openers, high-quality hygiene products that are both safe to use and effective are in hot demand. 05. Water bottles In recent years, one surprising product has shot to fame—time- and volume-marked water bottles. These water bottles are designed to encourage people to drink more water by making it easier for people to track their water consumption throughout the day. Some versions of the product have received more than 50,000 reviews on Amazon, gaining popularity with each year. 06. CBD-infused products Cannabidiol (CBD) is one of the fastest-growing product categories on the market and has grown into a multimillion-dollar industry. The niche has a projected compound annual growth rate (CAGR) of 16.2% from 2023 to 2030 . One of the many cannabinoids, or compounds, found in the hemp plant, CBD is hailed for its positive effects on the body. If you’re targeting the health and wellness market, you’ll find a wide array of CBD-infused products to choose from: gummies, capsules, tinctures, oils, creams and many more. Before you sell CBD online , it’s best to research the laws in your own state and country, as well as the countries you intend to ship to. You’ll want to ensure the products you’re selling are legally permitted. 07. Yoga gear Yoga gear can go beyond leggings. Target the booming home fitness market with affordable products that will make workouts more enjoyable. You can offer a full range of gear for yogis, from yoga mats to accessories like straps, blocks, towels and mat carriers. Often bright, colorful and eye-catching, these items make a great addition to any sports and wellness store. Additional health and wellness products to consider dropshipping Supplements Kinesiology tape Foam rollers Protein powders Acupressure mats Mindfulness journals Posture correctors Fitness trackers Sleep masks Meditation cushions Home and garden dropshipping products Most people love to spruce up their personal space with unique décor, furniture and plants, and the proof is in the numbers. Per Statista, revenue within the U.S. home décor market reached $37 billion in 2025 . The market is expected to see a CAGR of 4.93% through 2029 . Capitalizing on the ever-growing market for home automation products can also be a strategic move, providing customers with innovative and convenient solutions for smart living. There are plenty of avenues you could go down with this dropshipping product option; we’ll outline a few favorites below. 08. Wall art In the years following the pandemic, more people than ever are working from home either full-time or through a hybrid model. This has inspired many of us to spruce up the surroundings we look at all day long. Wall art is a simple way to do just that. The sky’s the limit when it comes to dropshipping wall art. You can offer posters, framed photographic prints, tapestries, mirrors, clocks, neon signs and more—there are options to suit nearly every taste and style. 09. Planters and vases Easy-to-manage (and hard-to-kill) plants like succulents never go out of vogue. Not only do they look cute, but they help to improve the air quality within your home. There are also reports of plants reducing stress and increasing productivity . Help home décor enthusiasts bring greenery into their surroundings by offering all manner of pots for their plants, from ceramic planters to knitted hanging baskets. You could curate collections based around a theme—like dinosaur-shaped succulent pots, for example—or offer a little bit of everything. 10. Office accessories Since working from home has become so commonplace, it’s now on individual people to stock and furnish their office. This leaves a potential business opportunity for your dropshipping store. Naturally, those who work from home want to invest in products to help make their workspace more functional and comfortable. As a result, items like office chairs, desks, ergonomic supports, laptop stands and stationery are all dependably popular sellers.  Additional home and garden products to consider dropshipping Throw pillows Terrariums Wind chimes Candles Outdoor lanterns Herb garden kits Bird baths Bird feeders Area rugs Outdoor fire pits Kids and baby dropshipping products Kids may be little but they sure need a lot of stuff—which is good news for anyone interested in selling that stuff. The market is booming, too: Grand View Research reports that the global baby product market is expected to reach $352.65 billion by 2030 , with a CAGR of 5.7%. If you’re looking for the best dropshipping products, this is one niche worth exploring. 11. Baby essentials If you’re looking to sell essentials, you can’t look past items like baby wipes and diapers. Parents go through hundreds of these a year. You might also want to consider appealing to a particular niche to stand out in this market and help boost your sales.  For example, you could look into selling organic and recyclable baby wipes or reusable cloth diapers. These environmentally friendly options can be a lucrative option in an age when more and more consumers are demanding sustainability  from the brands they shop with. 12. Kids' clothing and accessories If there’s one thing we know about kids and babies, it’s that they grow like weeds—and as such, they go through clothing and accessories in the blink of an eye. From rompers to bibs and beyond, suppliers have a wealth of items you can choose from to fill up an online store.  Add a unique element to your online store by offering custom printed items and selling them using a print-on-demand dropshipping service, like Printful and Printify. 13. Baby carriers and baby bags If you’re going to wear a baby accessory, you might as well make it a trendy-looking one. Fashionable slings, carriers and baby-wearing items are becoming more popular as parents look for ways to keep their babies close and free up their hands.  Similarly, an essential baby bag, stuffed with diapers and wipes, needs to be both functional and wearable. Choose from bright colors, fun prints or chic neutrals. 14. Baby toys Another great children’s product range to consider stocking is educational toys and learning devices. Parents and people purchasing for kids often consider the educational aspect an additional incentive to buy.  There are a ton of low- and high-tech options. It’s also helpful to follow social media trends, as toy crazes for kids like “fidgets” and “pop-its” often emerge and can take the market by storm. Additional kid and baby products to consider dropshipping Baby monitors Play mats Blankets Potty training aids Lunchboxes Safety gates Mobiles Baby skincare Strollers Teething rings Gifts as dropshipping products It’s difficult to quantify the size of the gift market, as it’s splintered into dozens of sectors that cover just about any special occasion you can think of. One smart way to tackle this niche is by keeping a close eye on products that trend on TikTok or see a spike in Google Trends. 15. Digital picture frames Picture frames are a great go-to gift option for birthdays, anniversaries or special occasions. As a modern twist on this classic gift, you could sell digital picture frames instead. Digital picture frames display photos in a slideshow format on an LCD screen. They typically pair with an app or web uploader where you can curate the images in your slideshow. A popular gift for parents and grandparents, this is a trendy product that you could build an entire store around. 16. Personalized mugs Fun mugs or travel cups are always a handy gift option, especially when it comes to that friend, family member or work colleague who’s always sipping a hot drink. Choose from thousands of ready-made mugs with printed slogans or designs, or use a print-on-demand fulfillment method to bring your own slogans and designs to life.  Think about your store’s target audience—gamers, coders, sports fans—and tailor your offerings to them. People love toting around a mug that shows their personality. 17. Wedding accessories The wedding market has always been a lucrative one, but these days, image-based social media apps like Instagram have opened up a whole new avenue for wedding accessories that help to tell a story.  The options here cover wearable gifts for the bride and groom (think bathrobes and slippers), wedding favors, guestbooks, signage and so on—the list of potential products to stock is seemingly endless. Plus, the word of a good wedding business spreads quickly among vendors and clients. So once you have a few happy customers under your belt, they’re bound to sing your praises to others. Additional gift products to consider dropshipping Novelty socks Photo albums Novelty candies Smartphone cases Bath bombs Gourmet tea Keychains Essential oil diffusers Puzzles Engraved cutting boards Animal care and supplies as dropshipping products People love spoiling their pets. In fact, despite the economic uncertainties of the past few years, spending on pets is on the up: 68% of consumers  spent more on pet care in February 2023 than they did in January 2022. In addition, the U.S. pet industry surpassed $150 billion in spending in 2024 . As far as the best dropshipping products go, this presents a profitable—and fun—opportunity for online sellers. 18. Pet essentials Today’s pets are part of the family, which is why animal care is a widely popular and growing market with products that are well suited to dropshipping. Animal care items, for the most part, are also durable, making them perfect candidates to survive a long shipping process.  Why not position your store as a go-to place for every pet owner’s needs? Consider selling harnesses, collars, water bottles, food bowls, litter trays and other pet essentials that people going shopping are likely to repurchase. 19. Pet beds If we humans get to sleep in comfortable beds, then why shouldn’t our pets? One of the most popular items to dropship as a result? Pet beds. Prepare to be astonished at the sheer array of beds you can offer with pet dropshipping , from the practical to the outrageous (search “princess puppy bed”). Choose products that appeal to a wide market or a more targeted dropshipping niche. 20. Pet toys Pet owners sometimes need a way to distract their pets from chewing up their brand new pair of sneakers.  Choose from thousands of furry teddies, squeaky balls, chew sticks and interactive toys. Pet toys are a great addition to your dropshipping inventory as they’re fun and eye-catching, making them tempting to buy. And, depending on your target audience, you can offer a variety of items at different price points. Additional animal care products to consider dropshipping Drinking fountains Adjustable harnesses Litter boxes Pet carriers Pet cameras Ramps or steps Custom ID tags Pet strollers First aid kits Coats and apparel 21. Car accessories Car accessories are a thriving product category and a great fit for dropshipping. Millions of people rely on their vehicles every day—for commuting, road trips or weekend adventures. This creates a growing demand for practical, stylish car products that enhance the driving experience. Whether it’s busy parents, adventure seekers, tech enthusiasts or commuters, this category offers something for everyone. Additional car accessory products to consider dropshipping Phone mounts Seat covers Car organizers Dash cams Steering wheel covers Portable vacuum cleaners Trunk storage solutions Car air purifiers Tire pressure monitors Roof racks 22. Beauty and personal care The beauty and personal care market in the U.S. is set to grow steadily with revenue expected to rise by $16.1 billion between 2025 and 2030 . B eauty and personal care products are a smart choice for your dropshipping business. These items appeal to a wide diverse audience, ensuring consistent demand across different demographics. Additional beauty and personal care products to consider dropshipping Organic facial cleansers Hydrating moisturizers with SPF Makeup brush sets Natural hair care shampoos and conditioners Anti-aging serums Portable hair styling tools (e.g., mini flat irons) Luxury bath kits with bath bombs and salts Fragrance gift sets Beard grooming kits for men Reusable makeup remover pads Choosing a dropshipping supplier for your products Finding a reliable dropshipping supplier  is often cited as one of the biggest headaches in starting a dropshipping business. Whether you’re just starting your business  or you’re looking to add products to your existing catalog, finding a reliable supplier is crucial for dropshipping success. Making the wrong choice could expose your business to unnecessary risk. When you’re ready to start selling, you’ll need to connect your online store to a dropshipping platform so that you can browse their product offerings and see what’s right for your type of business . The good news is that eCommerce website builders like Wix can do so much more for you than just help you figure out how to create a website . They can connect you with dropshipping suppliers that have been pre-vetted and can be managed from your site editor.  From the Wix App Market , you can connect your online store to some of the biggest and most reliable dropshipping companies in the industry: Modalyst Spocket Syncee Importify Doba 365Dropship Printful Printify If you plan on doing more in-depth research, it’s a good idea to make a plan on how you’ll evaluate potential suppliers. Keep the following tips in mind: Read reviews : Check reviews and feedback from other dropshippers who have used these suppliers. Platforms like Trustpilot and Google Reviews can provide insights into a supplier's reliability and customer service quality. Pay attention to comments about product quality, shipping times and how the supplier handles issues. Communication is key : Reach out to potential suppliers to test their responsiveness and communication skills. Reliable suppliers should respond promptly and professionally. Their willingness to answer your questions and address your concerns is a good indicator of their commitment to customer service. Order samples : Before committing to a supplier, order samples of their products. This will allow you to assess the quality firsthand and understand their shipping times and packaging standards. It’s a small investment that can save you from future problems. Check for experience and expertise : Experienced suppliers who have been in the business for a long time are generally more reliable. They understand the market dynamics and have established efficient processes. If they have expertise in your specific niche, that’s an added bonus. Look for additional services : Some suppliers offer added services like custom labeling and packaging, which can help in building your brand and scaling. Suppliers who are willing to go the extra mile can be valuable partners in your business growth. Understand the return and refund policies : A trustworthy supplier should have a clear and fair policy for returns and refunds. This is crucial for managing defective products and unsatisfied customers. How to find the best dropshipping products to sell Now that we’ve given you an idea of the wide array of products you can dropship, you’ll need to whittle down the list to your final selection. Don’t rush into your decision; it’s essential that you find the right product offering to give your business the best chance of long-term success. Do your research Many people’s personal interests spark their business ideas. It’s reasonable to think that if you like something, maybe other people will, too. However, it’s best not to rely on a hunch or personal passions alone. To ensure your success, you’ll need to ground all of your product decisions in market research and data. To determine if your product idea will be popular: Research your competition : Look at their websites and the products they offer. Ask yourself, what are they doing right and what they could improve? How can your product offering be better than theirs? Conduct interviews : Identify your ideal target audience and connect with them on social media. Scan online forums such as Reddit to give you insight into your target audience’s state of mind. Find out how you can solve their pain points. Ask yourself, what products could you dropship to tackle these issues? See what’s trending : As they say in the industry, you need to “Keep your finger on the pulse.” Dropshipping lets you quickly and easily add items to your store, so it lends itself to trends more readily than traditional retail environments. One of the best things you can do to succeed at dropshipping is find popular trending items. Use social media : Instagram and TikTok can be an invaluable resource to help you get an accurate understanding of what’s popular with your target market. Browsing through posts can even help you spot trends—in fashion, clothing and makeup—just as they’re kicking off. By selling the best dropshipping products, you can become a hit with a specific crowd simply by being aware of what they really want. Review the Amazon “Best Sellers” page : With Amazon being the leading U.S. eCommerce marketplace, it helps to look at their “Best Sellers” page to see what’s popular. The page is updated several times a day and reflects the appetite of millions of buyers. Check Google Trends : This is a great resource to see how many people are searching for and buying a particular product. It’s also a great way to double-check any product ideas you’ve gotten from social media, dropshipping platforms or Amazon. You can sort the trend data by country, which is also a super helpful way to know where you should sell your items and focus your marketing efforts. How to find products to sell online : Browse marketplaces to spot trending dropshipping products with steady demand or unique appeal. Follow social media trends and niche groups to see what’s gaining attention then test ideas through small orders, pre-sales or influencer reviews before scaling. Focus on a niche Niche products often attract a smaller but more dedicated or enthusiastic customer base. By focusing your offering on a very specific target market, you are likely to have less competition and therefore have the opportunity to stand out—providing you have strong marketing strategies to let your niche audience know you exist. Let’s look at a real-life example. Wix merchant Cruising Aviation  targets a niche audience of aviation enthusiasts, selling hundreds of items, from tote bags to phone covers, with an aviation-related theme. Designed by a student pilot and targeted to an audience of “pilots, plane geeks and everyone addicted to aviation,” they ship worldwide and have created a dedicated page to provide shoppers with up-to-date shipping times. Keep the bottom line in mind In eCommerce, it’s always critical to consider how your price points and profit margins will impact your long-term success. Once you’ve found an item you’re interested in, you’ll need to evaluate your pricing strategy. The dropshipping world lends itself to marketplaces that sell large volumes of low-cost, white-labeled products. Often, you’ll be able to sell larger volumes of these items; however, the profit margin is usually quite slim. In contrast, the opposite is true for pricier products. There isn’t an obvious preferred option between choosing to sell cheaper or pricier items. Your decision will depend on the demographics of your target audience. However, what you choose to sell will significantly impact your marketing and customer service activities. More premium products are likely to involve higher outlays. You’ll need to provide more dedicated customer support, premium branding and packaging, and possibly more time marketing your product if it’s a high-cost purchase that requires deeper consideration, such as home gym equipment. This is why it’s so important to calculate associated costs, not just the supplier costs. You might well find that it’s more worthwhile to sell fewer, more expensive products rather than hundreds of cheaper products in the end. Either way, you should work this out from the start. That way, you can plan and budget realistic financial projections for your online business. Monitor your analytics Once you start selling, it’s important to routinely monitor your store’s performance. Use analytics like those in your Wix Stores report  for instant feedback on how shoppers browse your website. Look at the stats to see which product pages get the most clicks and the least. Use this information to inform your inventory, adding products that speak to your target audience and removing the ones that aren’t generating clicks. Aim to attract repeat customers Did you know that it can cost five times more  to attract new customers to your business than to retain existing ones? One of the easiest ways to get repeat shoppers is to sell products that people buy regularly. This way, it will be intuitive rather than a hard sell. Some great examples of this include everyday supplies like hygiene products, stationery or cosmetics. You can also target shoppers who are looking for convenience by selling product subscriptions , automating the purchase of commodity products like razors, diapers or pet food. Replenishment subscriptions are the perfect way to create a steady income while making life easy for your customers. Get creative with it, do your research and bake in a sales strategy that attracts repeat business. Know your shipping estimates Dropshipping companies have suppliers all over the world, which is an important consideration when it comes to curating the product offerings of your online store. Many dropshippers allow you to filter your product search by region, which can be helpful for businesses that want to reduce shipping times or their carbon footprint.  Whether you ship nationwide or internationally, it’s essential that you choose the best dropshipping products, packaging and logistics partners to ensure that orders arrive on time and intact. Merchants should try to be as open as possible, using FAQ pages or email marketing, to inform or update their customers when it comes to delivery time estimates or expected delays. Put thought into your packaging As an online business, the customer’s first physical interaction with your business is when they receive their package. First impressions are everything. You want customers to instantly feel happy with their purchase. Spicing up your packaging can be an excellent tool for your dropshipping business. When done correctly, it can instantly make customers feel confident in their purchase, even before they’ve unwrapped what’s inside. Use customer feedback Customer satisfaction is important for all businesses, but it can feel especially important for newer businesses and businesses that sell more expensive items. It significantly impacts how you build your reputation. Ideally, every merchant should test out the dropshipping process by ordering a product they intend to sell and experiencing the complete customer journey. Ask yourself, what were your first impressions? Is the product of high quality? Was the delivery time acceptable? If you’re happy with your product and confident that you’ll receive positive reviews, set up automated emails to ask shoppers for feedback or connect to review apps that will collect and show customer feedback in your online store. Positive word of mouth, not just from influencers and reviewers but from everyday consumers, can provide vital traction when building a thriving business. What to choose for dropshipping: niche or trends? When considering the best dropshipping products, think about whether you want to pick a dedicated niche or focus on trendy items. Note that there is no one-size-fits-all answer, as the best approach will vary depending on your individual circumstances and goals. A niche is a specific market segment that you can target with your products. For example, you could choose to focus on selling women's clothing, pet supplies or home décor. The advantage of choosing a niche is that you can become an expert in your field and build a loyal customer base. However, it's important to choose a niche that is large enough to support your business, but not so large that you are competing with too many other businesses. Meanwhile, trends are products that are popular or viral at the moment, often on social media. The advantage of selling trending products is that you can potentially make a lot of money quickly. Keep in mind that trends can change quickly, so you may need to adjust your business strategy accordingly. If you're new to dropshipping, it's generally recommended to start with a niche. This will give you a chance to learn about your target market and develop a strong understanding of their needs. Once you have established a successful business in a niche, you can then consider expanding into trending products. How to price dropshipping products Dropshipping can be a relatively simple and cost-effective eCommerce strategy. But if you want to run a successful store, you’ll need to know how to price your products for dropshipping . Having a solid understanding of how different pricing methods will impact your sales, revenue and profit is critical. Before you set a price on a product, you need to consider all of the costs associated with it, from the wholesale price to shipping costs and taxes. If you price an item too low, you won’t make much of a profit after covering your costs, and you’ll need to sell more to increase your profits. If you price too high, you run the risk of driving customers elsewhere. Finding a balance is key to your success. Follow these steps to maximize your store’s potential: Perform in-depth market and competitive research : Find your competitors and see what their customers are willing to pay. What is the average market price for your item? You might decide to undercut your competitors to drive business, but this strategy will only work if you can make a profit.  Consider your short-term business goal : Decide if your aim is to increase revenue, profit margin or market share. You might be happy to price lower in an effort to gain market share. Choose pricing strategies that align with your goals : If your goal is to be perceived as a premium brand, aim your prices higher. If you want to be seen as an affordable alternative to your competitors, price lower—but back it up with a solid marketing strategy to sell more.  Determine a markup rate : This is a product’s retail price minus the wholesale price. It should strike a balance between making a profit and generating steady sales. Experiment with different strategies and markup rates : Review your analytics to determine what’s working and what’s not. See if you can find a pattern in what price point is appealing to your customers. Set pricing rules to automate pricing for dropship products : When you integrate your online store with a dropshipping platform, like Modalyst, pricing rules with predetermined markups are automatically set. However, you can easily modify them to suit your business needs. How to launch a successful dropshipping business While these tips have been created to guide you on the path to starting dropshipping, ultimately, the success of any dropshipping business idea  comes down to the drive and determination of you, the merchant. The only way you will ever truly know if it will become successful is by getting started. These are the steps you need to take to get off of the ground: Build your online store : Use an all-in-one platform like Wix eCommerce to create your online store. You can choose from hundreds of designer-made online store templates  that you can customize manually or with the help of AI. Integrate your online store with dropshipping suppliers via the Wix App Market and start uploading your products. Market your business : Use your eCommerce platform’s integrated marketing tools or third-party apps to connect with customers. Create email marketing  campaigns to let them know about new products, discounts and sales, and consider investing in digital advertising to boost your site’s traffic. Wix merchants can create a variety of ad campaigns for search and social—Google, Instagram and Facebook—directly from their Wix dashboard. Additionally, leveraging YouTube for product showcases and incorporating effective keyword research strategies ensures that your dropshipping products reach their target audience, fostering a successful and profitable venture. Is dropshipping products worth it? You might ask yourself, " Is dropshipping worth it? " Whether dropshipping products is worth it depends on a number of factors, including your individual goals, resources and risk tolerance. Below, we’ll outline some of the pros and cons of dropshipping. Pros of selling dropshipping products Low startup costs : Dropshipping businesses require very little upfront investment. You don't need to carry any inventory, and you only pay your supplier when a customer places an order. Easy to start : Dropshipping is a relatively easy business to start. You don't need any special skills or experience. Flexible : Dropshipping is a very flexible business model. You can work from anywhere in the world, and you can set your own hours. Cons of selling dropshipping products Low profit margins : Dropshipping businesses can have overall low profit margins compared to other forms of eCommerce. This is because you have to pay your supplier for the product, and you also likely have to cover shipping and other costs. Competitive : Dropshipping is a popular business model, so there's a lot of competition. This can make it difficult to stand out from the crowd. Limited control : You have limited control over the quality of the products you sell and the shipping process. This can lead to customer dissatisfaction. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Private label dropshipping

Ready to showcase your best work? Start building your portfolio →  To help you build a high-impact portfolio website , we've put together these stunning marketing portfolio examples, including a guide on how to make a website . These examples effectively show off marketing skills, from content strategy and social media management to branding and data analysis. To give you the best portfolio website inspiration , we've gathered a mix of creative, professional and minimalist designs along with the portfolio website templates  used. You’ll see how top marketers present their work, tell their stories and attract clients. Explore all of Wix's free website templates → With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: marketing portfolio examples This post breaks down how to make a portfolio  with stunning examples built with Wix. You'll find examples that are creative, professional, modern and minimal, along with their website templates  and key features that make them stand out.  Feature Why it matters Striking visuals Captures attention quickly and leaves a strong impression. Easy navigation Makes it simple to browse projects and find details. Unique personality Shows your distinct style and creative identity. Strong case studies Demonstrates your process, skills and the results you deliver. Strong branding Builds trust and makes your portfolio memorable. Clear CTAs Encourages visitors to get in touch or explore more. Mobile-friendly design Ensures your portfolio looks great on all devices. Detailed project pages Helps visitors understand your process and skills. Social links Makes it easy for clients to connect with you. Contact options Makes reaching out straightforward and inviting. What is a marketing portfolio? A marketing portfolio is a curated collection of your best work. It shows your skills, experience and achievements in the marketing field. It serves as both a visual online resume  and a powerful tool that demonstrates your abilities. In fact, 48% of freelancers with portfolios report  finding clients through their  portfolio websites , making it a lot more than just a nice to have.   "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." - Hani Safe, product lead at Wix. See more: How to make a UGC portfolio How to make a copywriting portfolio How to make a PR portfolio Marketing portfolio examples Ready for some inspiration? Here are some marketing portfolio examples that nail it. Each one has a unique way of presenting work and personality. Tim Butler Tim Sommerfeld Kyle McMahan Morse Code PR TJ Rudy Ali Bartlett Brandon Dexter Uinification Jason Farrell Paul Cam Demour Breen Goldy Productions K Kloss Lauren Price Seth Mollerup Tommy Burns Mark Zhu Horse Copywriter Taralyn Wallace Shawn Yaney Michele Pew Christian Carrillo 01. Tim Butler Tim Butler 's portfolio uses a clean, modern design with a strong visual hierarchy. This makes it easy for visitors to see his skills and experience at a glance. Key feature: His software proficiency is displayed with clear percentage bars. This gives a quick, visual summary of his technical abilities. Why it works: The portfolio layout  is scannable and professional. It immediately establishes his expertise and directs users to his resume and work samples. Like what you see? Create your own marketing portfolio with this same template. Template name: UX designer website template 02. Tim Sommerfeld Tim Sommerfeld’s  portfolio is a great example of a visually-driven site. It uses a grid of high-quality images to create an engaging and artistic feel. Key feature: A full-bleed image gallery fills the screen. This immersive experience puts the focus entirely on his photography skill. Why it works: The minimalist design lets the images speak for themselves. This is perfect for a photographer or visual marketer whose work is their strongest asset. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 03. Kyle McMahan Kyle McMahan’s  portfolio is clean and project-focused. It uses a simple grid layout to present case studies in a clear, organized manner. Key feature: Each project is a clickable card with a representative image. This makes the portfolio easy to navigate and visually appealing. Why it works: The design is straightforward and user-friendly. It allows potential clients to quickly browse through his work and dive into the projects that interest them most. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 04. Morse Code PR Morse Code PR’s  website is a masterclass in professional branding. It communicates the agency's mission and expertise with concise, powerful text. Key feature: The tagline "connecting the dots to advance clients' business objectives" is clear and compelling. It perfectly summarizes their value proposition. Why it works: The design is clean, sophisticated and all about the message. It establishes credibility and positions the agency as a strategic partner. Like what you see? Create your own marketing portfolio with this same template. Template name: Strip header website template 05. TJ Rudy TJ Rudy's  portfolio is simple, clean and direct. It’s a one-page site that gets straight to the point, showing his work and how to get in touch. Key feature: The minimalist layout with plenty of white space makes the content easy to digest. It feels calm and organized. Why it works: This portfolio is efficient and no-fuss. It’s perfect for a professional who wants to let their work do the talking without any distractions. Like what you see? Create your own marketing portfolio with this same template. Template name: Fashion blog website template 06. Ali Bartlett Ali Bartlett's  portfolio is bright, colorful and full of personality. The playful design and friendly tone make it feel welcoming and creative. Key feature: Fun illustrations and a vibrant color palette give the site a unique and memorable look. It feels fresh and modern. Why it works: The portfolio reflects Ali’s creative energy. It’s a great example of how to inject personality into a professional portfolio . Like what you see? Create your own marketing portfolio with this same template. Template name : Art director website template 07. Brandon Dexter Brandon Dexter’s portfolio is sleek and professional. It uses a dark theme and clean typography to create a sophisticated look. Key feature: The case studies are presented with a clear structure, detailing the challenge, solution and results. This shows his strategic thinking. Why it works: The portfolio effectively demonstrates his expertise through well-documented projects. It builds trust and shows his value. Like what you see? Create your own marketing portfolio with this same template. Template name: Photographer website template 08. Uinification Uinification 's portfolio gives off a futuristic and techy vibe. It uses animation and interactive elements to create an engaging user experience. Key feature: Animated graphics and a dynamic layout make the site feel alive and modern. It’s a great way to show off digital marketing skills. Why it works: The interactive design captures attention and keeps visitors engaged. It positions the agency as innovative and forward-thinking. Like what you see? Create your own marketing portfolio with this same template. Template name: Creative agency website template 09. Jason Farrell Jason Farrell’s  portfolio is a great example of personal branding. His photo is front and center, creating an immediate connection with the visitor. Key feature: The "About Me" section is prominent and well-written. It tells his story and explains his marketing philosophy. Why it works: The portfolio feels personal and authentic. It builds trust by showing the person behind the work. Like what you see? Create your own marketing portfolio with this same template. Template name: Vintage car garage website template 10. Paul Cam Paul Cam's  portfolio is bold and visual. It uses large, high-quality images to make a strong first impression. Key feature: A full-screen video background on the homepage immediately grabs attention. It creates a dynamic and immersive experience. Why it works: The visual-first approach is perfect for a creative professional. It shows his skills in a powerful and engaging way. Like what you see? Create your own marketing portfolio with this same template. Template name: Coming soon landing page website template 11. Demour Breen Demour Breen's  portfolio is clean, organized and easy to navigate. It uses a simple layout to present her work in a professional manner. Key feature: The portfolio is divided into clear sections like "Writing," "Social Media," and "Strategy." This makes it easy for visitors to find what they're looking for. Why it works: The clear structure highlights her diverse skill set. It’s a practical and effective way to showcase her expertise. Like what you see? Create your own marketing portfolio with this same template. Template name: Filmmaker website template 12. Goldy Productions Goldy Productions’  portfolio has a fun and retro feel. It uses a nostalgic design to stand out and create a memorable brand. Key feature: The vintage-inspired graphics and color scheme give the site a unique personality. It’s playful and creative. Why it works: The distinctive design makes the brand instantly recognizable. It’s a great way to attract clients looking for a creative and unconventional approach. Like what you see? Create your own marketing portfolio with this same template. Template name: Videographer website template 13. Kristen Kloss Kristen Kloss'  portfolio is minimalist and elegant. It uses a simple color palette and clean typography to create a sophisticated look. Key feature: The use of ample white space gives the design a breathable and uncluttered feel. It puts the focus on the content. Why it works: The minimalist design is timeless and professional. It conveys a sense of confidence and refinement. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 14. Lauren Price Lauren Price's  portfolio is warm and inviting. The friendly tone and personal photos make it feel approachable and authentic. Key feature: Testimonials from happy clients are prominently displayed. This builds social proof and credibility. Why it works: The portfolio focuses on building trust and relationships. It’s a great strategy for a freelance marketer. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 15. Seth Mollerup Seth Mollerup's  portfolio is a great example of a clean, one-page design. It’s easy to scroll through and get a quick overview of his work. Wix simplifies your portfolio website  setup, so you can focus on showing your talent. Key feature: The long-scrolling format tells a cohesive story. It guides visitors through his experience, projects and skills in a logical flow. Why it works: The one-page design is simple and effective. It provides all the necessary information without overwhelming the visitor. Like what you see? Create your own marketing portfolio with this same template. Template name:   Minimal layout website template 16. Tommy Burns Tommy Burns’  portfolio is all about results. He uses data and metrics to show the impact of his work. Key feature: Case studies feature specific numbers and KPIs, like "increased engagement by 300%." This provides concrete proof of his success. Why it works: The data-driven approach is powerful and persuasive. It demonstrates his value in a clear and measurable way. Like what you see? Create your own marketing portfolio with this same template. Template name:   Classic layout website template 17. Mark Zhu Mark Zhu's  portfolio is modern and interactive. It uses animation and hover effects to create a dynamic user experience. Key feature: The interactive elements make the site fun to explore. It keeps visitors engaged and encourages them to learn more. Why it works: The dynamic design shows his technical skills and creativity. It’s a great way to stand out in the digital marketing space. Like what you see? Create your own marketing portfolio with this same template. Template name: Marketing agency website template 18. Brett La Frombois, Horse Copywriter Brett La Frombois’  portfolio has a unique and memorable brand. The "Horse Copywriter" name and a consistent Western theme make it stand out. Key feature: The strong, consistent branding creates a distinct identity. It's quirky and unforgettable. Why it works: The niche branding attracts a specific type of client. It’s a bold choice that pays off by creating a strong connection with the right audience. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 19. Taralyn Wallace Taralyn Wallace’s  portfolio is professional and polished. It clearly outlines her services and expertise. Key feature: The "Services" section is detailed and well-organized. It explains exactly what she offers and how she can help clients. Why it works: The clear service offerings make it easy for potential clients to understand her value. It positions her as a capable and reliable professional. Like what you see? Create your own marketing portfolio with this same template. Template name: Creative CV website template 20. Shawn Yaney Shawn Yaney’s portfolio combines design and marketing. It shows his ability to create visually appealing and effective campaigns. Key feature: The portfolio features a mix of graphic design, web design and marketing projects. This shows his versatility. Why it works: The blend of skills makes him a valuable asset. It shows he can handle both the creative and strategic sides of marketing. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 21. Michele Pew Michele Pew's  portfolio is clean and content-focused. It uses a blog-style format to share her writing and marketing insights. Key feature: The portfolio doubles as a blog. This allows her to continuously add fresh content and demonstrate her expertise. Why it works: The content-driven approach establishes her as a thought leader. It attracts visitors through valuable information and keeps them coming back. Like what you see? Create your own marketing portfolio with this same template. Template name: Art gallery website template 22. Christian Carrillo Christian Carrillo’s  portfolio is bold and energetic. The vibrant colors and dynamic layout create a sense of movement and excitement. Key feature: The use of bright, contrasting colors makes the design pop. It’s eye-catching and full of energy. Why it works: The energetic design reflects a passion for marketing. It’s a great way to convey enthusiasm and creativity. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template How to create a marketing portfolio Knowing how to create a marketing portfolio  is more straightforward than you might think. Start by gathering your best work and thinking about the story you want to tell. Choose your best projects: pick a variety of work that shows your skills and the results you've achieved. Write compelling case studies: for each project, explain the challenge, your solution and the outcome. Use data to back up your claims. Pick the right platform: choosing the  best website builder for portfolio  websites can make the process much simpler. For instance, Wix provides an easy-to-use website builder  that lets you bring your ideas to life. You can also start with professional portfolio templates to get a head start. Show your personality: use your portfolio to express your unique style and voice. This helps you connect with potential clients on a personal level. Make it easy to contact you: include a clear call-to-action and a simple contact form. Wix makes portfolio website creation easy. With its intuitive portfolio maker  and drag and drop website builder , you can design a beautiful site without knowing a single line of code. Wix also offers reliable and free website hosting , with the option to buy a domain name  along with a matching business email  and create online forms .  “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful. That’s what sets you apart as a true analyst.” - Doreen Weissfelner, head of Wix analytics and home  Related posts:  Should I make a website for my portfolio? What should a portfolio website include?  How to create a graphic design portfolio Portfolio name ideas Marketing portfolio examples FAQ What should a marketing portfolio include? Your marketing portfolio should include your best work, such as case studies from campaigns, content you've created, social media results and any data that shows your impact. Also, include your resume, an "About Me" section and a clear way for people to contact you. How do I make a marketing portfolio with no experience? If you don't have professional experience, create your own projects. You could create a blog , manage social media for a local club or create a mock campaign for a brand you admire. These projects show your skills and initiative. How many projects should be in a marketing portfolio? Aim for 3-5 of your strongest projects. It’s better to have a few high-quality examples with detailed case studies than a lot of weaker ones. Focus on showing a range of skills and impressive results. Do I need a website for my marketing portfolio? Yes, a website is the most professional way to present your portfolio. It allows you to control the design, tell your story and make it easy for potential employers to see your work. Wix offers a free  AI website builder that can create a unique, business-ready site for you in no time. How do I get my marketing portfolio noticed? Share your portfolio on LinkedIn, include the link in your email signature and mention it on your resume. You can also optimize your portfolio for search engines with relevant keywords so that people searching for marketers can find you.