Search results

The perfect domain is just a click away:   claim your domain →  If you're wondering 'Can you buy a domain name forever?', the short answer is no—but also, sort of yes. Say you’ve just come up with the perfect, catchy, memorable name for your website. Naturally, you want to lock it down so no one else can snag it. But realistically, can you buy a domain name forever? Technically, when you create a website , you can’t buy a domain name outright in the same way you buy a house or a pair of shoes. It’s more like a lease. However, with the right strategy and auto-renewals, you can essentially keep that domain for as long as you want (or as long as the internet exists). In this article, we’ll break down exactly how domain registration works, why "forever" isn’t really an option and the smart ways to make sure your domain stays yours for the long haul. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: can you buy a domain name forever? Short on time? Here’s what you need to know about keeping your domain name for the long term: Feature The reality Ownership You rent the domain from a registrar; you don’t own it permanently. Max registration Most domains can be registered for up to 10 years at a time. "Forever" plans Some registrars offer "lifetime" deals, but in practice they just automate renewals for you. The solution Set up auto-renewal and keep your payment info updated. Risk factor If you miss a renewal payment, your domain could go back on the open market. What is a domain name? Think of a domain name as your address on the internet. If your website is your house, the domain name is the street address people type into their GPS (or browser) to find you. For example, wix.com  is a domain name. Behind the scenes, computers use complex strings of numbers called IP addresses to communicate. But because humans aren't great at remembering strings like 192.0.2.1 , we use domain names instead. When you "buy" a domain, you are registering that specific address with an organization called ICANN (Internet Corporation for Assigned Names and Numbers). They manage the central database of all web addresses. You pay a registrar (like Wix) to reserve that name for a specific period, usually between one and ten years. Learn more: How to choose a domain name How much does a domain name cost Benefits of holding on to the same domain name While you can’t technically buy it forever in one transaction, keeping the same domain for decades is incredibly valuable. Stability matters for a number of reasons: 01. Builds brand authority If you change your business name or URL every few years, it’s hard for customers to trust you. A long-standing domain signals that you are established and reliable. It’s a stamp of legitimacy that tells visitors, "I'm here to stay." “If we were a smaller company, we probably would have been encouraged to look for a new domain, but the costs of change and potential traffic loss weren't worth it. The value of our domain is purely from the branding perspective. We could move the whole content, redirect all the SEO value and links we have, but the branding is what makes the domain name important to us.” - Kacper Rafalski, Demand Generation Team Leader at Netguru 02. Strengthens SEO rankings Search engines like Google tend to trust older domains that have a history of good content and steady traffic. If you switch domains, you essentially reset the clock on your SEO efforts, losing the "juice" you built up over the years. Sticking with one URL helps you climb the search results and stay there. 03. Consistent traffic Direct traffic, i.e. people typing your URL directly into their browser, is gold. If you’ve printed your URL on business cards, shared it on social media or have it linked on other websites, changing it means all those potential visitors hit a "404 Error" page. Keeping your domain ensures you catch every single visitor. Learn more: what is a URL? Can you buy a domain name forever? Common challenges explained Since true "forever" ownership doesn't exist, you need to be aware of the hurdles that could cause you to lose your domain: Expired credit cards This is the number one reason people lose their domains. You register a domain for five years, forget about it, and in that time, your credit card expires. When the renewal date hits, the payment fails and the domain eventually drops back into the public pool. Learn more about domain expiration . Registrar bankruptcy It’s rare, but it happens. If the company you registered your domain with goes out of business, complications can arise. Usually, ICANN steps in to transfer domains to a new registrar, but it can be a headache you don’t want to deal with. Learn more: how to transfer a domain . Missing renewal emails Registrars send plenty of warnings before a domain expires. But if you used an old email address you no longer check, or if those emails go to spam, you might miss the memo entirely. You may also be interested in: Dropped domains Parked domains Examples of domain names with longevity Most domain names are only registered for one year at a time, with 60% of .com domains lasting no more than one year before expiration or renewal. Moreover, under current policies, the maximum registration period for any domain is 10 years at a time before it must be renewed again. However, some domains have been around almost as long as the public internet itself. These examples prove that while you can't buy "forever," you can certainly hold on for a lifetime. Symbolics.com:  Registered in March 1985, this was the very first .com domain ever registered. It is still active today. IBM.com:  Also registered in 1986, showing that big brands understood the value of digital real estate early on. Wix.com:  We’ve held onto our domain since 2006, building a reputation and authority that helps millions of users create their own sites today. These sites prove that with simple management, a lease can effectively become permanent ownership. Learn more about the domain lifecycle . Can you buy a domain name forever? Let's find out Ready to secure your name for the long haul? Here is the step-by-step game plan to get as close to "forever" as possible. Choose a reliable registrar Max out your registration period Turn on auto-renew Keep your contact info current Add a backup payment method 01. Choose a reliable registrar Start with a trustworthy registrar that is accredited by ICANN. You want a company with a solid track record, good support and transparent pricing. Wix offers easy domain name search and registration, making it simple to find and lock down your ideal name. Learn more: how to choose a domain registrar . 02. Max out your registration period Most registrars allow you to register a domain for up to 10 years at a time. If you are serious about this business, don’t go year-to-year. Pay for the full decade upfront. It saves you the hassle of annual renewals and locks in the price. “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” - Ofir Gvili, Domains PMM at Wix 03. Turn on auto-renew This is non-negotiable. Go into your account settings and ensure "Auto-Renew" is toggled on. This grants permission for the registrar to charge your card automatically when the time comes. Learn more about best domain registrars . 04. Keep your contact info current Make a calendar reminder to check your domain settings once a year. Ensure your email address and phone number are up to date so you receive renewal notifications. 05. Add a backup payment method Don’t rely on a single card. Add a secondary credit card or PayPal account to your file. If your primary card fails, the system can try the backup, saving your domain from accidental expiration. You may also be interested in: What is domain protection? Domain flipping Domain history How to buy a domain name that lasts with Wix When you buy a domain name with Wix, you get a simple, secure foundation for your online presence from day one. Wix simplifies domain registration for your business, making it easy to find, register and manage your domain in one place. With secure domain registration backed by SSL certification, your site and visitors are protected from the moment you go live. Plus, Wix offers quick domain registration, so you can lock in your web address fast and focus on building, growing and protecting your website with confidence. Learn more: How to get an SSL certificate How much does an SSL certificate cost? Can you buy a domain name forever FAQ Can I buy a domain name permanently? No, you cannot buy a domain permanently in a single transaction. The domain name system works on a renewal basis, similar to renting an apartment. However, you can renew it indefinitely. As long as you keep paying the renewal fee, the domain is yours. What happens if I forget to renew my domain? If you miss the renewal, your domain enters a "grace period" (usually about 30 days) where you can still renew it without penalty. After that, it may enter a "redemption period" where retrieving it costs extra. If you still don't act, the domain is released back to the public, and anyone else can register it. Are there "lifetime" domain registration services? Some companies market "lifetime" domain registration. Be cautious with these. Usually, you pay a large upfront fee, and the company promises to handle the annual renewals for you. The risk is that if the company shuts down, your "lifetime" deal disappears with them. It is generally safer to manage the renewals yourself through a reputable registrar.

The perfect domain is just a click away: claim your domain →   Your perfect domain is out there—but so is a sea of taken names, hidden fees and confusing registrars. One wrong step and you could lose your brand, waste money or spend weeks hunting for a name no one remembers. Let’s cut through the noise and get your domain right from the start. TL;DR: I want to buy a domain name This guide helps you choose a domain name that fits your brand, secure it with a trusted registrar, connect it to your website and email and keep it safe for the future. Here's what you'll learn:   How to set your domain goals.   How to pick a reliable registrar and TLD.   Tips for brainstorming and choosing a memorable domain name.   How to register your domain securely.   How to link it to your website, email and social media.   Strategies to protect your domain long-term. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. I want to buy a domain. What should I do first? Decide your domain goals Choose a domain registrar Choose your domain name Choose your domain extension (TLD) Register your domain name What to do after buying your domain 01. Decide your domain goals Before you jump to buy a domain name , think about its purpose. Your goals will define the domain type you pick, the extension you choose, how you brand it and build a website . For example: Business website:  If you're opening a boutique or consultancy, your domain should reflect your brand name, be easy to spell and feel professional—like LunaDesigns.com  or BrightPathConsulting.com . Blog or personal project:  You might get more creative with a fun memorable name—like CoffeeAndCode.com  or WanderWithMe.net . E-commerce store:  Think about keywords that describe your products so people can find you easily—like EcoGearShop.com  or TinyTotsToys.com . Portfolio or side hustle:  Short memorable domains work best—like AlexWrites.com  or PixelBloom.com . Knowing your goal also helps you decide if you need multiple domains. For instance you might register yourbrand.com  for the main site and a few variations like yourbrand.store  or common misspellings to protect your brand. 02. Choose a domain registrar Choosing the right domain registrar means considering its reputation, pricing and included features. Go for a well-established ICANN-accredited domain registrar like Wix. Look for value-added services such as WHOIS lookup , privacy protection (free with Wix) DNS management and email forwarding. You'll want to make sure your registrar offers an intuitive dashboard for managing domains and supports your desired top-level domain TLD . Depending on your type of brand and business you might also want to check your registrar offers a variety of TLD's. Learn more: What is a domain registrar  (and why do you need one) Comparison of free vs paid domain services When buying a domain name you might notice some registrars offer free domains often bundled with website builders or hosting plans. Free domains can be appealing if you’re starting small or testing an idea but they usually come with limitations. You might have restricted DNS control limited privacy protection or subtle branding from the provider on your domain. Paid domain services give you more control and flexibility. You can fully manage DNS settings enable privacy protection and retain complete ownership of your domain name. Paid domains often look more professional and make it easier to transfer your domain if you ever switch registrars. Learn more: Best domain name registrars Customer support reliability for your domain When you're managing a domain name, reliable support is crucial. Technical issues can pop up, like registration errors, DNS misconfigurations or transfer delays. With responsive support, these problems get sorted fast, saving you time and preventing website downtime. Look for registrars offering live chat, phone support and email support, plus detailed help centers or tutorials. Always check reviews to gauge support quality. Some registrars offer 24/7 help, while others operate only during limited hours. Picking a registrar with dependable support means if your domain hits a snag, you can fix it quickly. Learn more: Is Wix a domain registrar? Hidden costs to watch for when buying a domain name While the initial price for a domain name might seem low watch out for hidden costs that can pop up later. Renewal fees are often higher than the first-year price and services like privacy protection email or domain transfers can add to the bill. Some registrars also sneak in extra charges like ICANN fees or setup costs that can surprise you. To avoid these unexpected expenses compare the total cost over several years not just the introductory price. Always read the fine print to understand what’s included. If you’re planning to bundle with hosting or email, choose a registrar that offers reliable integration with these services — with Wix, for example, web hosting comes with every website you create. Learn more: Does Wix have email too? 03. Choose your domain name Your domain name is the first thing people see, so it needs to be clear, memorable and a good fit for your brand. A few basic tips for doing this: Your name should be simple and memorable Make sure it can reflect your brand long term It should be short, where possible Remember to avoid cultural sensitivities Start by listing words that describe your business, products or style. Try combining words, using rhymes or keeping it short and catchy. Learn more: How to buy a domain name When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, product manager at Wix When your ideal domain is taken Check if your domain name is available using a domain name search tool . If your first pick is already taken, don’t sweat it. Say you sell eco-friendly bags and GreenCarry.com  is gone. You could add a word like get , shop  or my  ( GetGreenCarry.com ), try a different extension like .store or .co or even tweak the spelling so it's still easy to type ( EkoTote.com ). You could also see if the current owner is willing to sell it. Lots of domains are owned but not used, and some people are happy to negotiate a price. Find their contact info with a WHOIS lookup or domain broker service. Be aware that some domains, especially short or popular ones, can be pricey. But it's worth a shot if the name is perfect for your brand. Even if you don't buy it, just reaching out might spark new ideas for similar names or other available options. You can also learn more in our guide to how to choose a domain name , or see what 23 business owners consider their worst domain naming mistakes . 04. Choose your domain extension (TLD) A domain extension, or TLD (like .com domain , .net or, .store), might seem like a small detail, but it can make a big difference. The trusty .com is familiar and trusted by most visitors, making it often the safest choice for a business or professional website. But don't count out newer or niche extensions. They can work really well, especially if they clearly describe what your site is all about. For instance, a store could use .shop, a tech startup might try .io and a creative portfolio could go for .design. TLDs can also have subtle SEO and branding effects. While search engines treat all TLDs similarly, people are more likely to trust and remember certain extensions, which can improve clicks and recognition. Niche or country-specific extensions, like .co.uk or .ca, can signal your focus area to your audience. Learn more: .ORG vs .COM vs .NET What is .ai domain Can you buy a domain name forever? 05. Register your domain name Once you find an available domain with your chosen domain registrar, add it to your cart. During the checkout process, you’ll be prompted to enter your contact information, which is needed for WHOIS registration. Learn more: How to register a domain name Choose your registration term, the standard is usually one year, though multi-year options are available and you should consider turning on auto-renewal to avoid accidental expiration of your domain. Submit your payment securely and confirm your registration. If you have a paid Wix account, your domain name will be free and there's no payment necessary. After purchasing, you’ll receive an email confirmation and you may need to verify your contact email. Once verified, the domain is yours and can be connected to your website or reserved for future use. If you build a website with Wix connection to your website is automatic once your domain name is registered. Learn more: What's the easiest way to get a domain? 06. What to do after buying your domain Buying your domain is just the first step—now it’s time to put it to work. Start by connecting it to your website so visitors can find you. If you’re using a website builder like Wix it usually happens automatically. If not, you’ll need to update your DNS settings—don’t worry, most registrars have step-by-step guides. Set up a professional email with your domain and link your domain to your social media. Once everything's connected, think about protecting your domain long-term. Turn on auto-renewal so you don't lose it by accident and enable WHOIS privacy to keep your contact info safe. Consider buying common misspellings or alternative extensions to stop competitors from snatching them. Keep your login info secure and update passwords regularly. New domain checkup: Get connected:  Point your domain to your website. Professional email:  Set up emails like you@yourbrand.com . Social media links:  Update your profiles with your new domain. Auto-renew:  Turn this on. You don't want to accidentally lose your domain simply because you forgot to renew. Privacy protection:  Use WHOIS protection to keep your personal details private. Secure alternatives:  Register common misspellings or other domain extensions. Protect your login:  Use strong passwords and update them regularly. How do I buy a domain name from Wix? Buying and managing your domain is a breeze with Wix. Right from the start, you get instant domain name search results and an AI-powered generator to help you find names that suit your brand industry or style. Once you’ve found a winner, Wix offers quick domain registration with a wide range of domain extensions for any industry or geo. To buy a domain name from Wix, follow these steps: Go to Domains in your Wix account, or start here Click on 'Get a New Domain' Enter your chosen domain name and extension in the search field, then click 'Search' If the domain is available, confirm you want it Select your registration period (1-3 years) Enter your contact information If necessary, choose your privacy and security options Select your payment method and submit your purchase. If you have a paid Wix account, your domain name will be free. When you build your site on Wix, your domain connects automatically to secure scalable web hosting. No extra setup needed. You can also create a professional inbox with Google Workspace business email, all tied directly to your domain. Everything stays in one place, saving you time reducing typical domain confusion and making getting online feel a lot simpler. I want to buy a domain name FAQ Which is the best site to buy a domain? The best place is a registrar that’s ICANN-accredited, transparent with pricing and easy to manage. Platforms like Wix are popular because they bundle privacy, support and simple dashboards. Choose the one that fits how you plan to build and manage your site. Do I need an LLC for a domain? No, you don’t need an LLC to buy a domain name. Anyone can register one with basic contact details. But if you already run a business, registering under your LLC keeps your brand ownership cleaner and avoids mixing personal and business info. How do I permanently buy a domain name? You cant buy a domain permanently but you can keep it as long as you renew it. Most registrars let you register for up to 10 years at a time and offer auto-renewal so you never lose it. Owning the domain long-term is simply about staying on top of renewals. How to get a 100% free domain name? Some website builders or hosting plans offer a free domain for the first year. But you'll still have to pay for the service itself. Completely free domains with standard extensions like .com don't really exist and "free" TLDs can look unprofessional. How long does it take to register a domain? Domain registration is almost instant. You search, choose your name, pay and it’s yours within minutes. DNS changes might take a little longer to update but the domain is activated right away. Can I change my domain later? You can buy a new domain anytime and connect it to your website. Just remember you'll need to update links, emails and SEO settings, so it's smart to choose carefully upfront. You don’t "edit" a domain — you replace it with a new one. What happens if I forget to renew my domain? Typically, your domain enters a grace period where you can still restore it. If you wait too long it can enter auction or be released back to the public. Turning on auto-renew is the easiest way to avoid losing it. Can I buy a domain anonymously? Yes, if your registrar provides WHOIS privacy. This feature keeps your personal details out of public databases and many registrars offer it for free. You'll still share your real information privately for verification. Are premium domains worth buying? Premium domains can be worth it if the name has strong branding power, trust or search value. They’re often short, recognizable and easier for customers to remember. Just weigh the cost against how important that exact name is to your brand’s growth.

The perfect domain is just a click away: claim your domain →  If you're looking to buy a domain name , finding the cheapest domain extension that works for your brand can be a challenge. With so many options out there, balancing your perfect domain name extension with your budget and knowing how to avoid unwelcome surprises like costly renewal fees can feel like a bit of a minefield. The cheapest domain extensions  are often newer, alternative top-level domains (TLDs)  like .xyz domain , .online domain and .site domain . These can cost as little as a dollar for the first year, making them a budget-friendly option when you're ready to  - but it’s important to understand the pros and cons involved when you make your decision.. This guide will walk you through how to find an affordable domain extension that aligns with your brand and budget. We'll cover their benefits, potential drawbacks and how to choose the best one when you begin making a website . Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what are the cheapest domain extensions? A cheap domain extension is an affordable top-level domain (TLD) you can purchase for your website address. While prices vary, many newer TLDs are available for just a few dollars for the first year. Domain price ranges at a glance TLD category Example extensions Price range (annual) Cheapest .online, .site $0.99 Budget-friendly .xyz, .icu, .top $2 - $20 Mid-range .shop , .co, .org, .info $20 - $50 Premium .com, .io, .ai , .app $50 - $150+ What is a domain extension and why do I need one? A domain extension, also known as a top-level domain (TLD), is the suffix at the end of a web address, like the ".com" in " wix.com ." It helps categorize websites by purpose, geography, or organization type. One common domain name example  is .org, which is often used by non-profits, while country-specific extensions like . co.uk are used for businesses in the United Kingdom. Choosing the right domain extension is important for your brand's credibility and memorability. A familiar extension like .com can build immediate trust with visitors, while a more creative one like .design can signal your industry. Your extension completes your online identity, making it easier for your audience to find and remember you. Learn more: Guide to domain extensions What are the cheapest domain extensions? The cheapest domain extensions are typically newer generic top-level domains (gTLDs). Unlike the classic .com, .org, or .net, these alternatives were introduced to give website owners more options. Because they're less established, registrars often offer them at very low introductory prices, sometimes as low as $1 for the first year. Common examples of cheap domain extensions include: .xyz .online .site .store .tech .space .website .icu Cheapest domain extension renewal  Keep in mind that these low prices are usually just for the first year of registration, so it's important to think beyond that first-year price tag.  Renewal fees can be significantly higher, so you should also check those costs before you commit. Thinking about the long-term cost from the start helps you budget wisely and keep your website running without unexpected expenses down the line. When you're looking for an affordable option for the long haul, consider these domain extensions known for their consistently low renewal fees: .xyz:  Often a frontrunner for both initial purchase and renewal, .xyz is a versatile and budget-friendly choice. .icu:  This extension is another great option if you're looking for low, predictable renewal costs year after year. .top:  True to its name, .top is often at the top of the list for affordability, making it a solid pick for any project. Learn more:  .org vs .com vs .net What’s the best domain extension for a personal website? Is. shop a good domain? Benefits of cheap domain extensions Choosing an inexpensive domain extension comes with several advantages, especially if you're just starting out or working with a tight budget. Cost savings When every dollar counts, getting your domain for a fraction of the price of a .com can free up funds for other important parts of your website, like design or marketing. It's a practical way to get your idea off the ground without a large initial investment. Find out more: How much does a domain name cost? Create a unique and memorable web address Since so many .com names are already taken, a newer TLD might let you secure the exact name you want. An extension like .tech for a technology blog or .store for an eCommerce site clearly communicates your purpose to visitors before they even click. "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable." - Einat Shafir, product manager at Wix Perfect for short-term projects  If you're setting up a landing page for a specific event, running a temporary marketing campaign, or just testing out a new business idea, you don't need to spend a lot on a domain you might not use for long. Research from ICANN shows that the number of registered gTLDs is growing, indicating a wider acceptance and use of these alternatives. Cheapest domain extensions for multi-year registration When you plan to keep your website for the long haul, registering a domain for multiple years can be a smart financial move. Many registrars offer lower annual rates when you commit to a longer term, which can lead to significant savings. While the specific deals change, some extensions consistently offer good value on multi-year plans. Extensions like .online, .xyz and .site often have low introductory prices that can be locked in for several years. For example, you might find a deal to register .xyz for under a dollar a year if you pay for five or ten years upfront. Similarly, newer TLDs are frequently promoted with deep discounts on longer registration periods to encourage adoption. Before you commit, compare the total cost over the registration period across different registrars to ensure you're getting the best possible price. Explore more: I have a domain name, now what? Should I use $1 domains and 99-cent domains? Domains for $1 or even 99 cents can be tempting, and they are a legitimate way to secure a web address on a minimal budget. These ultra-low prices are promotional offers from domain registrars designed to attract new customers. They’re great for getting a project online quickly and cheaply. For example, a student might use a 99-cent domain for a portfolio site, or a small business could use one to test a new product idea with a dedicated landing page. These domains are fully functional, just like any other. However, be sure to read the fine print. The low price is almost always a first-year introductory rate. Renewal fees can jump to $10, $20 or even more per year. Make sure you're aware of the long-term cost before you register. If your project is temporary, it's a fantastic deal. If you plan to keep the site for years, factor the renewal price into your budget. Find out more about the most expensive domain names . Common challenges of cheap domain extensions While cheap domain name extensions offer great value, they also come with a few potential challenges. Renewal shock That $1 domain can renew at $20 or more the following year. This is a common business model for domain registrars , but it can catch new website owners by surprise. Always check the renewal price, which should be clearly listed during the checkout process. Find out more: How to choose a domain registrar Best domain registrars Trust and perception Because .com is so familiar, some users might be wary of less common extensions. A recent study   explores how users misunderstand domain structure, especially unfamiliar top-level domains, and how these misconceptions can lead to mistakes. Users often have a mental idea of what a URL should look like, so unfamiliar TLDs can sometimes be perceived as less credible or secure. This is becoming less of an issue as more alternative TLDs appear, but it's something to consider for B2B companies where trust is paramount, like finance or healthcare. However, for other types of website e.g. portfolio, blog, events etc., these concerns may be less relevant. ‘Spam’ association Some cheap TLDs have been associated with spam or low-quality sites. This can lead to your emails being flagged as spam more easily. Building a reputable site and following email marketing best practices can help mitigate this, but it’s a hurdle that a .com domain is less likely to face. Examples of cheap domain extensions Wondering how these domains look in the real world? Here are a few examples of how you can use cheap domain extensions creatively: For a personal blog:   adventures.online For a freelance developer's portfolio:   markus.tech For a pop-up eCommerce shop:   summerthreads.store For an artist's gallery:   sarahchen.art For a community group:   ourneighborhood.space These examples show how the extension itself can add context and personality to the domain name. They are memorable, descriptive and, best of all, affordable. You may also be interested in: most popular domain extensions . Are ccTLDs a good option when looking for a cheap domain extension? Country-code top-level domains (ccTLDs)—like .uk domain , .ca domain , .in domain or .de domain —can sometimes be affordable, but they aren’t always the best choice when your goal is strictly to find the cheapest  domain extension.  Pricing varies widely by country, and some ccTLDs come with extra requirements, like proving residency or having a local business, which can add cost or complexity. While a few country code domains are competitively priced, many popular ones—such as .io, .co and .tv —are actually among the more expensive options because they’re used globally by tech companies, creators and startups. If you’re on a tight budget, newer generic top-level domain extensions (gTLDs) like .xyz, .online or .site usually offer the lowest first-year prices and fewer restrictions. ccTLDs remain great for building local trust or targeting a specific geographic audience, but they're not typically the most cost-effective choice if you simply want the cheapest possible domain. Where do cheap domains work well? A great domain name doesn't have to come with a high price tag. In fact, some of the most effective and affordable domain extensions are those that speak directly to a specific industry or purpose. These niche domains help you connect with your audience right away by telling them exactly what you do. They are a smart and budget-friendly way to get the perfect web address. Think of these domains as a quick introduction. Before anyone even clicks on your site, they have an idea of what to expect. This is a great way to attract the right visitors and build a memorable brand. Perfect for portfolios and creative projects If you're a creative professional, a specific domain extension can instantly signal your area of expertise. It acts as a signpost for potential clients, letting them know they've come to the right place. This clarity can make all the difference. For example, the .photography domain is an excellent choice for photographers. It’s clear, direct and professional. Instead of a generic address, your URL becomes part of your branding. Similarly, extensions like .art , .design or .media work wonderfully for artists, designers and media professionals looking to present their work. They are often inexpensive and add a professional touch for a portfolio website . Ideal for eCommerce and retail When you're selling products, your domain name can be a powerful tool. An extension like .shop or .store immediately tells visitors you're open for business. It removes any guesswork and gets customers in the right mindset to browse and buy. These extensions are great for all kinds of retail businesses, from small boutiques to larger online stores. They are easy for customers to remember and can create a strong association with your brand. Using a domain like yourbrand.shop   is a clear and effective way to build your business and attract shoppers without spending a fortune on your web address. Other options like .forsale can also work well, depending on what you're selling. By choosing a domain that fits your business, you're setting yourself up for success from day one. Learn more: can you buy a domain name forever? 5 steps to find the cheapest domain extension that works for you When looking for the cheapest domain extensions, do your research thoroughly: Compare prices across the board, check out any deals and renewal rate options, and see what other cost-saving possibilities there are, including bundling for hosting, and registering for multiple years.  Finding an affordable domain extension doesn't have to be complicated. By following a few simple steps, you can secure a great web address that fits your budget. Here’s a breakdown of the process: Choose a professional website builder Brainstorm domain names and extensions Compare pricing and renewal rates Look for bundles and promotions Register your domain 01. Choose a professional website builder Before you start your search for a domain, it's helpful to choose a website builder . Many platforms, like Wix, offer domain registration as part of their service, often including a free domain for the first year when you sign up for a premium plan. This simplifies the process by keeping your website hosting and domain management all in one place. Using an all-in-one solution means you won’t have to deal with the technical task of connecting a domain you bought elsewhere to your website host. Wix makes it easy to find and register available domain extensions, providing recommendations relevant to your industry or location. Find out more: Is Wix a domain registrar? 02. Brainstorm domain names and extensions Start by thinking about what you want your website domain  name to communicate. It should be memorable, easy to spell and representative of your brand or business. Make a list of potential names. Once you have a few ideas, you can start exploring different domain extensions. While .com domain  is the most recognized TLD, it's not your only option. There are hundreds of extensions available, from standards like .net   and .org to newer ones like .shop , .blog or .app. Consider which extension best fits your niche. For example, a photographer might benefit from a .photography domain  extension, while a tech startup could use .io. Pro tip:  Use Wix's  domain name generator   to instantly generate creative and relevant name ideas. It uses smart suggestions to help you find a domain that stands out — including available .ai options. 03. Compare pricing and renewal rates Domain extension prices can vary significantly. Some newer or more niche TLDs might have low introductory prices but much higher renewal rates. It's important to look beyond the first-year cost and consider the long-term expense. A domain that seems cheap initially could become costly over time. When comparing, check the registration price for the first year and the annual renewal fee. Some registrars offer multi-year discounts, which can save you money if you're confident about your choice. Be transparent about the total cost of ownership to avoid any surprises down the line. Find out more:   Best domain registrars   04. Look for bundles and promotions One of the best ways to get a cheap domain extension is by taking advantage of bundles and promotions. As mentioned earlier, many website builders like Wix include a free domain name for the first year with the purchase of an annual premium plan. This is a great deal for anyone building a new website from scratch. Keep an eye out for special offers from domain registrars, especially around holidays or major sales events. These promotions can provide significant savings, but always read the fine print to understand the terms and renewal costs. Find out more: I want to buy a domain name 05. Register your domain Once you've found the perfect name and an affordable extension, it's time to register it. The registration process is straightforward. You’ll need to provide your contact information, which will be added to the WHOIS database—a public record of domain ownership. Many registrars offer domain privacy protection, which masks your personal information for an additional fee. After registering your domain, you'll need to connect it to your website. If you registered your domain through your website builder, this step is often handled automatically. If not, you'll need to update your domain's DNS (Domain Name System)  settings to point to your website's server. Learn more: How to register a domain name Does Wix offer free domains? Choosing a domain name is one of the first exciting steps in learning how to go about building a website . With so many cheap domain extensions available, you don’t have to let a tight budget stop you from getting started. By balancing low initial costs with long-term value, you can find the perfect name that fits both your brand and your wallet. When you're ready to take the next step, you can find and register your ideal domain name right here with Wix. We provide domain extensions for any industry or geography, making it simple to find a web address that's just right for you. When you sign up for a yearly or multi-year Premium Plan, Wix provides a   free domain   voucher for the first year. This means you can secure a custom domain name, like   yourbusiness.com , without paying extra upfront. After the first year, standard renewal rates apply.  Cheapest domain extensions FAQ What is the cheapest domain extension? The price of domain extensions changes frequently due to promotions and registrar pricing. Typically, extensions like .xyz, .online and .site are among the most affordable, often costing just a few dollars for the first year. However, it's important to check their renewal rates, as they can be significantly higher. Is it worth getting a cheaper domain extension? A cheaper domain extension can be a good option, especially if you're on a tight budget. As long as the extension is relevant to your brand and easy for your audience to remember, it can be just as effective as a more expensive one. The most important factor is having a professional and functional website that your domain leads to. Can I get a domain extension for free? Yes, you can often get a domain extension for free for the first year. Many website builders, including Wix, offer a free domain name as part of their annual premium plans. This is an excellent way to reduce upfront costs when starting a new website. Is it a good idea to use a cheap domain for a business? Yes, it can be a great idea, especially for new businesses, startups, or niche online stores. A cheap domain lowers your initial costs and can offer better name availability. Just be sure to check the renewal fees and choose an extension that aligns with your brand. Will a cheap domain extension hurt my SEO? No, Google has stated that all TLDs are treated equally in search rankings. What matters most for SEO is the quality of your content, your site's user experience and your backlink profile—not the price of your domain.

The perfect domain is just a click away: claim your domain →   What exactly is a domain name and why is it so important? Let’s break it down in simple terms. A domain name is your unique web address that makes it easy for people to find and visit your website. Think of it like your home address but for the internet. It’s made up of a name and a top-level domain (TLD), like "example.com." Without domain names, we’d have to remember a bunch of random numbers ( IP address ) just to visit websites – and let’s be honest, that would be a complete hassle, especially considering that there are over 169 million .com and .net domain names registered. Get your domain name now and then learn how to make a website  to go with it. So, if you’re planning on building any sort of online presence—whether it’s to open an online store or to display your online portfolio for potential employees to hire you—then you must get familiar with the ins and outs of domain names. At Wix, we went for the simple yet impactful choice of using our brand name as our domain name. It’s easy to remember, aligns with our identity and portrays credibility right from the start. Your domain name isn’t just how people find your website–it’s also their first impression of your brand. Choose wisely, because as they say, you only get one chance to make a first impression. TL;DR: what is a domain name and why it matters To help you get started, we’ve put together a detailed guide on all things domain names. You’ll learn what a domain name is, how it works and the best practices for picking and registering one that fits your goals. Here’s what you’ll find in this guide (you can skip ahead to any of the sections below): What is a domain name? How do domains work? The difference between domain and hosting Different types of domains How to choose a domain name Why do domains matter? Domain examples How to buy a domain name What is a domain name registrar? Can you buy a domain name forever? What is a domain name? A domain name is the web address people type into a browser to visit a site. Like a fingerprint, each domain is unique. Domains make it easier to access websites without remembering IP addresses. For example, typing "google.com" is much simpler than entering a string of numbers. Domain names are structured with labels separated by dots, making them easy to read and share. IP addresses are just four numbers between 0 and 255, separated by periods. While computers work well with these numbers, humans prefer words we can remember. That’s where domain names come in—they’re an easy shortcut to access sites like "google.com" instead of a series of numbers. Behind the scenes, the domain name system (DNS) acts like the internet’s phone book, translating these names into numeric IP addresses. This process, called a DNS lookup, ensures your request is sent to the correct website quickly. Difference between a domain name and a URL A lot of people use the terms domain name and Universal Resource Locator ( URL ) interchangeably but there’s actually a bit of a difference. A domain name is just one part of a URL. Think of it as the main part of the web address  that includes two main elements: the name itself and the extension. For example, in “google.com,” “Google” is the name and “ .com ” is the top-level domain. But when you look at your browser’s address bar, you’ll see more than just that–it’s made up of several parts of a URL  working together to form the full URL. Learn more: What is a parked domain? URI vs URL Parts of a domain How do domains work? The internet is a global network of computers connected by submarine cables, with each computer having an IP address to send and retrieve data. Domain names are easier-to-remember versions of these IP addresses, like saving a friend’s number under their name in your phone. The domain name system (DNS)  acts as the internet’s phone book, translating domain names into numeric IP addresses. When you type a domain name in your browser, DNS servers find the matching IP address and send your request to the “name servers,” managed by your web hosting provider . The name servers connect to the web server hosting the site, and the data is sent back to your browser—all in seconds. In fact, approximately 16.4 billion searches are made daily on Google alone , relying on the DNS to connect users to the correct websites quickly and efficiently. Learn more: Domain vs. website The history of domains Domain names revolutionized the early days of the internet. Before they existed, users had to input long numeric IP addresses to access websites—a frustrating and complicated process. In 1983, Paul Mockapetris and Jon Postel introduced the Domain Name System (DNS), pairing human-readable names (like “example.com”) with IP addresses. This breakthrough made navigating the web simple and accessible, laying the foundation for the internet we know today. Initially, domain names came with just a few extensions. The first top-level domains (TLDs) launched in 1985—.com for businesses, .org for organizations, .net for networks and a few others. While these TLDs started with specific purposes, their use quickly expanded as the internet grew. The difference between domain and hosting To create a website , you need a domain name and web hosting. These two are often provided by the same company, which can make their roles confusing. Together, they form the foundation of your website’s infrastructure . Think of your website as an apartment complex. Web hosting  is the land where your building (the website) stands, storing all its files on web servers. The domain name is like the building’s address, making it easy for visitors to find you—just as a physical address does. Adding a path, such as “/blog,” directs visitors to a specific page, much like an apartment number guides someone to a particular unit. The internet itself acts as the street that connects visitors to your virtual building. Learn more: Web host vs. domain registrar Different types of domains The DNS uses a unique tree-like structure to keep its huge database organized. At the top is the  root domain, represented by a dot. Everything below that dot forms the domain name space, broken into different levels based on how fast down they fall from the root.  This results in different types of domains , all of which serve a different purpose: Top-level domains (TLD), including new top-level domains Second-level domains (SLD) Third-level domains Top-level domains (TLD) A top-level domain , generally referred to as TLD or domain extension, is the right-most segment of a domain name located after the last dot. It serves to recognize certain characteristics of a website address, such as location and purpose. In August 2022, there were 1,487 TLDs available for registration , the majority of which were added in the last decade. If you’re picking a TLD, choose one that matches your website’s vibe and audience. The options are endless, so you’re sure to find one that makes your site unique. Learn more about how to find the owner of a domain or domain name trends . Let’s take a look at the most popular categorizations: Generic top-level domains (gTLD): Commonly known simply as gTLDs, generic top-level domains are made of three or more characters and are open for registration by anyone. gTLDs account for the vast majority of domain extension options, with more than a thousand added in recent years through ICANN’s new gTLDs program . Available options range from the traditional .org vs. .com and .net to newer options such as .biz , .llc , .tips , .store , .co , .photos , .love , .work , .space , .digital , .club , .tv , .blog , .info , .site , .land , .company , .solutions , .website , .tech , .training , .coach , .world , .party , .yoga , .wiki , .ninja , .directory , .guru , .live , .fit , .studio , .today , .design , .pictures , .expert , .technology , .top , . co.uk , .london , .tokyo , .email and .xyz . Sponsored top-level domains (sTLD): These are more niche and managed by specific organizations. To register an sTLDA, you usually need to meet certain criteria related to a community or theme. If your website caters to a specific group, an sTLD can help establish credibility and trust right away. Country code top-level domains (ccTLD): There are  308 country code top-level domains , each of which is identified by a unique, two-letter string. While country code top-level domains were originally intended for business and individuals operating in specific geographical areas, there is also a significant number of website owners who register ccTLDs for branding purposes or to take advantage of certain benefits. This is the case with extensions such as .ai (Anguilla), which is particularly popular within companies in the artificial intelligence industry, and .gg (Bailiwick of Guernsey), which has seen a significant popularity rise in the gaming sphere. Other ccTLD include:   .de (Germany), .nl (Netherlands), .at (Austria), .mx (Mexico), .me (Montenegro), .ch (Switzerland), .br (Brazil), .be (Belgium), .fr (France), .in (India) and .ca (Canada). Second-level domains (SLDs) The second-level domain (SLD) is the part of a domain name that comes before the TLD. It’s typically where you’ll find your brand name, like "wix" is the SLD in "www.wix.com." In some cases, the SLD can also show the type of website in a region. For example, commercial websites in Spain may be registered with the domain extension .com.es whereas in the UK they appear as .co.uk. Likewise, in these same countries academic institutions may be registered under .edu.es and .ac.uk respectively. Third-level domains A third-level domain (or  subdomain ) adds a prefix to a main domain and creates a separate section of your site. It’s perfect for things like blogs, online stores or resource pages without needing to buy a whole new domain.  For example, when creating a free Wix website, your URL might look like username.wixsite.com/siteaddress. But once you buy your own domain, you can add custom subdomains like shop.yourwebsite.com or blog.yourwebsite.com. Third-level domains can get longer if you start adding more nodes. You might come across four-level domains like news.bbc.co.uk or even five-level ones like   www.village.fairport.ny.us. While it’s rare to see a domain with more than four levels, it’s possible. For more in-depth examples, check out the most  popular domain extensions . How to choose a domain name With over  349.9 million domains  registered and thousands added daily, finding the perfect domain requires creativity, SEO knowledge and foresight. This guide to  how to choose a domain name  will help you cover your bases. Here are the most important steps to get you started: Make it easy to type and pronounce:  Avoid tricky words, abbreviations or alternate spellings. Test ideas with friends to ensure they’re simple and memorable. Stay on brand:  Your domain should reflect your brand name. If it’s taken, add a keyword or use a domain name generator to find alternatives. Register your domain as soon as you choose your business name. Choose the right extension:  According to a study by GrowthBadger , ".com" is the most memorable and most trusted TLD of them all, but weigh options before settling on one. Keep it memorable and relatable:  Short, catchy names stick. For example, Bhavik Sarkhedi, founder and creative director of Ohh My Brand , shares, "A great domain name has to stick. My current company, OhhMyBrand, plays off the phrase "Ohh my God," which makes it relatable and fun. My first business was called Write Right-straight to the point and easy to recall... All short, all catchy, all under 12 characters." As Bhavik continues to experience: "The funny thing is, even though I've sold those companies, people still ping me because they remember the names. That's the magic of keeping it simple, relatable and memorable. If your name has recall value, especially in your industry, it's a game-changer. Short and sharp-that's the rule I swear by." Learn more: Domain lifecycle Best .com alternatives according to 33 business owners .org domain How much a domain name costs Starting a business Business name generator Why do domains matter? A strong domain name helps your website and brand in several ways: Branding:  Establishes your brand’s identity online and makes your site look professional. Memorability and accessibility:  Makes it easier for visitors to find, remember and return to your website. Trust and credibility:  Shows users your site is reliable and builds confidence in your brand. Studies show that 75% of users admit they judge a company’s credibility based on its website design, including its domain name . Connectivity:  The Domain Name System (DNS) ensures users can reach your site seamlessly. Promotion:  Works well on social media, business cards and custom email addresses. Learn more about how to create an email with your domain. Take the case of Nissan Motors v. Nissan Computer . N issan Motors had to use “nissanusa.com” after another company had already registered “nissan.com,” showing how important a domain is for branding, trust and user recognition. Learn more: What is a custom domain? I have a domain name, now what? The worst domain name advice you should definitely avoid Why do you need a domain name? What is a domain name example? We've put together some of the world's most well-known domain examples, categorized by niche and as proof that the right domain name is essential to the branding of your business and website. Here are some examples of popular domain names: harvard.edumit.edu amazon.com wix.com spotify.com airbnb.com How to get a domain name Once you’ve chosen the perfect domain name for your site, it’s time to make it yours and purchase it. There are a few things to keep in mind when figuring out  how to register a domain name , including: Checking if your domain name is available  Choosing the right  registrar for your needs Planning for the long term so your domain stays secure Let’s take a closer look at how to handle each step. Search for your domain name First things first, make sure no one else is using the domain name you want. While you could check manually, it can be a hassle if your top choice is already taken. A domain name search  tool saves time and effort by showing you whether your domain is available and suggesting similar options (you can also explore the best domain name generators to help you come up with similar domain names). These tools also give you domain pricing details so you can compare your choices and pick the best one for your site.   Pick a domain registrar Once you’ve found the perfect domain name, it’s time to decide where to buy a domain name . Not all domain registrars are created equal–pricing, customer support and extra features like privacy protection and domain management  can vary. Keep these points in mind: Pricing Watch out for registrars offering low first-year fees but charging sky-high renewals later. Instead, look for transparent pricing or deals or registrars that provide free domain names . Tip:  Sign up for a Wix  Premium plan , and learn how to get a free domain name with a one-year domain name voucher. Private domain registration ICANN requires everyone who purchases a domain to provide personal information (including full name, email, address and phone number) that is then made publicly available on a database known as WHOIS . If you’re concerned about privacy or want to minimize the chances of spam and identity theft, you can hide this information using WHOIS privacy protection. Some domain registrars include WHOIS privacy protection as part of their offering, immediately protecting your personal data when you learn how to buy a domain name , while others offer it as a paid add-on. Learn more: What is domain privacy ? Web hosting pairing Pairing your domain with hosting from the same provider keeps things simple and can save you money. It allows you to manage all site assets within a single platform, thus minimizing the overall cost and headache. Tip: When you host a site on Wix, you’ll have advanced security monitoring, automatic set-up and enterprise-grade reliability of 99.9% uptime. This helps protect against domain squatting and domain spoofing amongst other cyber threats. Customer support The availability of customer support is one of the most overlooked aspects when it comes to finding a domain registrar. If you ever have any issues at 3 am and can’t get a hold of anyone, you’ll kick your past self for not choosing a registrar that offers live customer support 24/7. Domain age Domain age refers to the amount of time that a domain name has existed, or, as it sounds, how old it is. You’ll want to know your domain age for the following reasons: If you take a domain that previously belonged to a different business, it can indicate the business’s age. This can affect brand trust—both good or bad—if the domain has built an associated reputation over time. This also can make it necessary to check domain history. Older domains may have some SEO benefits since they have had time to build traffic. You can verify domain trademark claims based on domain age and the date it was originally registered. Domain email Some domain registrars’ offerings extend beyond website-focused features. Keep an eye out for additional products and tools that may interest you, as it will make it much easier to connect and manage them through your website. For example, if you want a business email address that uses your domain name instead of that of a generic mail provider, you should look for a registrar that also offers personalized email addresses. Bulk purchasing If you’re planning to expand or launch new brands, buying multiple domains now could save you time and money later. This is especially relevant if you plan to expand your operations to other geographic locations or have a certain product you’d like to promote as a stand-alone brand.             How to keep a domain name secure Protecting your domain name is important to keep your website safe. Here are some simple tips to help you secure your domain:   Choose a reputable domain registrar : Pick a domain registrar known for solid domain security and great customer service. As Daniel Yeromka, CEO of HostZealot, notes: "A domain seems like a simple thing that you buy and forget. I didn't know that domain registrars might get acquired, or that there might be regulatory changes around domain ownership and enforcement...[If I could do things over now,] I would look at the registrar's stability, their registry policies and any trademark overlaps." (Read Daniel’s advice in our blog on 12 web domain-related questions you're too shy to ask .) Use a strong password: Create a password that’s at least 12 characters long with a mix of upper and lowercase letters, numbers and symbols. Enable two-factor authentication (2FA): Adding 2FA means you’ll need to enter a code from your phone when logging in, giving you an extra layer of protection.  Keep your contact information updated: Make sure your contact information with your domain registrar is up to date. This will help them to contact you if there is any suspicious activity on your account. Watch out for phishing emails: Phishing emails are designed to trick you into revealing your personal information, such as your domain registrar account password. Be careful about clicking on links in emails, even if they appear to be from legitimate sources. Keep your domain registration information private: Domain privacy is critical. Don't share your domain registration information with anyone you don't trust. This includes your domain registrar account password, your domain name and your contact information. Read also: Tips for future-proofing your domain , Most common industry domain name Domain vs. URL vs. IP address It’s easy to mix up a domain name, a URL and an IP address, but each serves a distinct purpose on the internet. Understanding the difference helps you navigate the web more confidently and explains how websites are found and accessed. Domain name URL (uniform resource locator) IP address (internet protocol) Example wix.com https://www.wix.com/about/ 192.0.2.2 (IPv4) Function A human-friendly address that points to a specific website. The full web address that points to a specific page or file on a website. A unique numerical identifier for a device on the internet that allows computers to communicate. Relationship The core part of a URL. Includes the domain name, the protocol (https://) and the specific path (/about/). The actual address that the domain name is mapped to by the DNS. The domain name is the readable address you type in your browser. The URL is the complete path to a specific page and the IP address is the number your computer uses to find the website behind the scenes. Together they make it possible to navigate the web smoothly. Plan ahead by purchasing your domain name If you’re looking to buy a domain or just curious, you’ve likely realized how important domain names are. The US domain name industry is an 8.1 billion-dollar market  that’s still growing, including the lucrative business of domain trading. Once you register a domain, it’s yours—so long as you renew it annually or within your registrar’s time frame. This makes it crucial to secure the domain name for any business you start. It can be simple, like your name, or highly marketable, like business.com, which sold for $345 million . This practice, known as domain parking , often aims at domain flipping , and it’s more common than you might think. Consider purchasing additional TLDs you might want in the future to prevent others from taking them—otherwise, you could find yourself paying in the domain name trade. Learn more: What's the easiest way to get a domain? What is a domain name FAQ What is ICANN? The Internet Corporation for Assigned Names and Numbers ( ICANN ) oversees all domain registrations, allocates and assigns IP addresses, runs accreditation systems for domain registrars and keeps a centralized database of all domain names and their IPs. The ICANN also has the authority to approve new domain extensions (also known as TLDs), manage them and shut them down if they don’t follow the determined rules. They can also approve domain registrars to manage domain extensions and domain registration. How do I find my domain name? Your domain name is the unique web address people use to find your website (e.g., www.yourbusiness.com ). If you already own one, you can find it through the domain registrar where you purchased it. Log in to your account there, and you’ll see your domain listed. If you're starting fresh, you can easily choose and purchase a domain through a website builder or domain registrar. Do I need a domain for a website? Yes, having a domain is essential if you want people to find your website on the internet. A domain acts as your website’s address, making it easy for visitors to reach you. Some platforms offer free website options with subdomains (e.g., yourbusiness.wix.com ), but a custom domain looks more professional and builds trust with your audience. What is the difference between a website name and a domain name? A website name is what you call or brand your site—it's how you refer to it publicly, like "Your Business" or "John's Blog." A domain name, on the other hand, is its web address (e.g., www.johnsblog.com ). Think of the website name as your site’s identity, while the domain name is the way people access it online. What is a domain name in computing? A domain name in computing is a web address used to access websites, making it easier to locate online resources without relying on numerical IP addresses. Beyond websites, the term “domain” can also refer to organizational functions in networking, where it manages grouped resources like user accounts and servers, or in software development, where it defines specific areas of focus such as healthcare app components or database management with domain-specific languages like SQL (structured query language). What is a domain registry? A domain registry is the organization that oversees domain name databases and manages all the information related to domain owners. They keep things organized based on different TLDs like .com, .net. or . co.uk . For example, Nominet handles . co.uk  extensions in the UK. Registries set the rules for how domain names can be registered and used, making sure everything runs smoothly. They also provide access to domain registrars, like Wix, allowing users to see and register available domain names.   What is a domain in email? A domain in email is what comes after the "@" symbol in an email address, like "yourbusiness.com" in "info@yourbusiness.com." With Wix, you can create a personalized email address that matches your custom domain, helping your business look professional and trustworthy. This domain not only routes emails to the right servers but also reinforces your brand's identity every time you send a message. How do I create a domain name? Start by brainstorming names that are short, memorable and relevant to your brand or niche. Use a domain registrar like Wix, GoDaddy or Namecheap to check availability and register your chosen name. Make sure it’s easy to spell and pronounce so it sticks with visitors. Do I need an LLC for a domain? No, you don't need an LLC to register a domain. You can buy a domain as an individual, but forming an LLC offers legal protection and credibility if you're running a business. It really comes down to your business setup not your domain ownership. Can I get a domain for free? Yes, some platforms offer free domains, usually as a subdomain (like yoursite.wixsite.com). For a professional look and more control, buying a custom domain is recommended—it’s affordable and avoids the limitations of free subdomains. Who actually owns a domain name? The person or entity that registers the domain through a registrar owns it for the period of registration. Ownership is maintained as long as you keep renewing it and follow the registrar's rules. Can I run my website without a domain? Technically you can use a platform’s free subdomain to run your website. But, a custom domain adds credibility and trust and makes it much easier for people to find and remember your site. What to avoid in a domain name? Avoid long, complicated or hard-to-spell names, numbers and hyphens that confuse visitors. Steer clear of trademarks or names that could infringe on other brands to prevent legal issues. Keep it simple, catchy and relevant to your business.

The perfect domain is just a click away: claim your domain →   Domain name registration is one of those early decisions that can create problems down the line if you rush it. The best domain name providers make domain name registration clear, affordable and easy to manage. They help you search availability fast, understand what you’re paying for and keep your domain secure long after checkout. TL;DR: best domain registrars This guide covers the top registrars, highlighting their features, pricing and who they’re ideal for. Whether you want a bundled website builder , affordable pricing or advanced management tools, this overview will help you pick the best domain provider for your business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place— business email , reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What domain name registration includes and why the registrar matters How the best domain registrars compare on price, features and support Which domain providers fit different needs like bundling, low cost or long-term use What to watch for with renewals, fees and privacy protection How to choose and secure a domain that supports your business growth Compare top domain registrars Domain registrar Best for Key features Wix Bundling with free web hosting and SSL certificate Integrated WHOIS lookup and protection, 24/7 support, free domain with premium plan, supports over 75 domain extensions Name.com Small businesses and solopreneurs On-trend memorable domains, Google Workspace and Wix integrations, trusted customer support Domain.com Straightforward use, long-term registration Fast beginner-friendly registration, multi-year purchase, complete DNS control Namecheap Cheap domain name registration Low-cost domains, free WHOIS privacy, live chat support Bluehost Pairing with web hosting Domain locking, hosting bundle deals, intuitive management platform NameSilo Affordable pricing and free extras Free WHOIS privacy, transparent pricing, bulk discounts HostGator Old-school domain extensions Domain locking, hosting bundles, 24/7 live chat and phone support 7 best domain registrars Wix Name.com Domain.com Namecheap Bluehost NameSilo HostGator 01. Wix Best for : Bundling with free web hosting and SSL certificate If you need a free web hosting platform in addition to a domain name, then choosing Wix is a no-brainer. On top of a long list of templates and Wix features for building a professional online presence, you’ll get access to powerful domain management tools, such as privacy protection (WHOIS protection), easy transfer, subdomains and a business email address. Furthermore, Wix will also provide you with 24/7 security monitoring, HTTPS and SSL protection, which are essential when you're learning how to make a website . The platform’s robust domain search tool helps you learn how to choose a domain name based on the availability of your name idea within hundreds of domain types . Any of these options can be registered as a free domain name for the first year with the purchase of a premium plan for your website. The pricing for each domain without a free voucher appears next to each option and depends on the type of domain extension, local currency and local tax laws. Afterward, you can extend your domain subscription for up to three years, with significant discounts applied for each additional year. Key features: Integrated WHOIS lookup and protection 24/7 customer support Free domain name for a year with premium plan Wix supports over 75 domain name extensions , some of the most popular include: .com domain , .de domain , .xyz domain , .co domain , .ch domain ,   .be domain ,  .store domain ,  .info domain ,  .tv domain ,  .tech domain ,  .company domain ,  .digital domain ,  .ca domain ,  .fr domain ,  .nl domain , . email domain ,  .gifts domain ,  .group domain ,  .live domain ,  .me domain ,  .media domain ,  .net domain ,  .today domain ,  .top domain ,  .org domain Learn more: What is a domain name registrar? How to choose a domain name registrar Is Wix a domain registrar? Can you buy a domain name forever? 02. Name.com Best for: Small businesses and solopreneurs Name.com helps you find domains that get you found. Launch your business online, all with tools that make every step simple. You can build a cohesive and memorable brand, drive qualified traffic to your site, and create a secure, stable foundation for your business. Name.com’s platform is designed with solopreneurs and small teams in mind. You can find a short, memorable name that catches eyes and wins customers, develop your brand with trusted products like Wix and Google Workspace, and enjoy peace of mind as your business grows. Key Features: On-trend, memorable domains Best-in-class add-on products and services like Google Workspace and Wix Great customer support–Trust Pilot 4.3 rating Learn more: Web host vs domain registrar Domain name management How much does a domain name cost 03. Domain.com Best for: Straightforward use, long-term registration Domain.com is the best domain registrar choice for those looking to register a domain name for several years and who don’t require web hosting. The beginner-friendly platform offers the most popular top-level domain extensions as well as numerous country code top-level domains, all of which can be purchased for up to five years. This registrar provides a wide array of domain management tools, including bulk registration, transfers, live chat support and DNS management, among other additional services. Pricing for a .com extension starts at $9.99/year, but you’ll need to pay an additional $8.99/year if you want to add WHOIS protection. The registration process is noticeably fast, taking just a couple of minutes overall. Key features: Fast, beginner-friendly registration process Multi-year domain name purchase Complete DNS control 04. Namecheap Best for: Cheap domain registration As you might have guessed by its name, Namecheap stands out as one of the best domain registrar choices in terms of domain name cost. The platform provides a streamlined process that allows searching for individual domains or batches of up to 50. Furthermore, you’ll be able to see the WHOIS record of unavailable domains and make a bid for them through the site via DomainAgents. In spite of this lower pricing, with .com domains starting at just $8.88/year, Namecheap’s service holds strong against other domain name providers. All registrations include WHOIS protection, a user-friendly management system and an account panel. Additionally, the platform offers a handful of upsells such as G Suite integration, customizable email and web hosting. Key features: Low-cost domain name registration Free WHOIS privacy Live chat support Learn more: How to secure a domain name What is domain privacy? What is domain protection? 05. Bluehost Best for: Pairing with web hosting As one of the leading web hosting platforms, Bluehost offers domain registrar services in order to allow website owners to manage all of their site’s elements within a single platform. This makes it an especially attractive choice for new site managers, as well as those who are not planning to buy additional domains over time. This domain name provider offers hundreds of domain extensions, with pricing for .com domains starting at $12.99/year, and WHOIS privacy protection costing an additional $11.88/year. All domains can be registered for free in the first year when registering for one of Bluehosts’ web hosting plans. The platform includes access to a complete DNS control panel, domain locking, auto-renewal options and 24/7 customer support. Key features: Domain locking High-value hosting pairing deal Intuitive domain management platform It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. 06. NameSilo Best for: Affordable pricing and free extras NameSilo offers a simple and straightforward platform, making it a great choice for those looking for affordable domain registration without hidden fees. This is a top option for anyone seeking budget-friendly pricing with valuable free perks. Every domain purchased through NameSilo includes free WHOIS privacy, domain management tools and email forwarding. NameSilo’s pricing is competitive, with .com domains starting at $17.29/year. You can also register multiple domains at once and take advantage of bulk discounts. Another benefit is that NameSilo supports customers worldwide, with no restrictions based on billing address. Key features: Free WHOIS privacy protection Transparent pricing Bulk discounts for multiple domains 07. HostGator Best for: Old-school domain extensions Primarily known for its web hosting services, HostGator also offers a substantial selection of domain extensions and management tools as part of its one-stop shop for website owners. This includes a powerful DNS management dashboard, web hosting bundles and optional WHOIS privacy protection for an additional fee. Unlike other domain registrars on this list, HostGator focuses on 15 of the most traditional TLDs, such as .org .com and .net . With this in mind, you’ll need to search elsewhere if you’re looking for more out-of-the-box domain extensions. In terms of pricing, the registrar offers significant discounts when pairing a new domain with a web hosting plan: a .com domain starts at $12.95/year without hosting and costs as little as $2.99/year with a web hosting plan. Key features: Domain locking One-stop shop for website owners 24/7 live chat and phone support What is a domain registrar? A domain registrar helps you register and manage your website’s unique address like www.wix.com. They connect you to the organizations that manage domain extensions like .com or .org and handle reserving your name. Registrars also make it easy to renew your domain, update contact information and connect it to your website or email. Choosing a reliable registrar keeps your domain secure and in your control. How to choose a domain name registrar When it comes to choosing the best domain registrar, you need to understand the main differences that set them apart. Now that we looked at the best domain registrar options of 2025 and their offerings, let's take a look at the main features you should keep an eye on: Price:  Each domain name registrar offers different prices depending on several factors, such as type of extension and registration duration. Hidden fees:  Many domain registrars offer aggressive pricing for first-time registrations that result in a much more expensive option upon renewal. Domain privacy (Whois protection): Some platforms include privacy protection for free while others charge extra. Protect your personal information with a registrar that offers domain privacy , like Wix. Ease of use:  Look for a user-friendly interface that makes managing your domains, DNS and settings simple especially if you’re a beginner. Add-ons and features: Check what additional products and services the domain registrar offers and pay attention to whether they’re trying to upsell you without your knowledge. Bundling options: Purchasing a web hosting plan and a domain name from the same vendor will allow you to manage everything within a single platform, and likely result in a significantly lower cost. Security:   Ensure the registrar has robust domain security measures including domain locking, SSL/HTTPS support and protection against attacks like domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution . Customer support: For your peace of mind, aim for a platform that offers live customer support 24/7. Expiration grace periods : Renewing your domain within the grace period after expiration ensures you don’t lose it, protecting your traffic and brand authority while keeping your online presence secure. ICANN accreditation:  Domain registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) , which is the nonprofit organization that oversees the global Domain Name System (DNS) . Choose an ICANN-accredited registrar to ensure they meet industry standards and operate reliably.   Management tools : You need simple, reliable tools for DNS and settings to keep your site running smoothly. Transfer policies : Check how easy it is to transfer your domain to another registrar if needed. Some registrars have restrictive or costly transfer policies. Domain locking : Look for registrars that offer domain locking to prevent unauthorized transfers or changes to your domain. Reputation and reviews : Research the registrar's reputation and read user reviews to ensure they have a history of reliability and good customer service. Choose a domain registrar that's clear on pricing, easy to manage and secure by default. Check renewal costs, domain privacy and ownership controls before you buy. If you need hosting or business email too, using one provider can simplify domain name registration and ongoing management. Or ask yourself these questions: What is your budget? Think beyond the first year. Renewal costs can add up, so make sure you understand the long-term pricing to avoid unexpected surprises. Do you need other services? If you’re also looking for web hosting or a website builder, consider whether it’s easier to manage everything in one place. Bundling services can streamline setup and ongoing management. How important is privacy? Protecting your personal information is key. Look for registrars that include WHOIS privacy protection at no extra cost so your contact details stay safe. How much support will you need? Beginners often benefit from around-the-clock support. If you want guidance at any hour, check that the registrar offers 24/7 assistance through channels you’re comfortable with. What is the registrar’s reputation? Reliability, security and customer service matter. Before making a decision, review feedback from other users to ensure the registrar has a strong track record. Learn more: What is a domain name Website infrastructure Key features to compare to choose the best place to buy a domain name Factor What to consider Price Look at the first-year price and renewal costs, as these can vary depending on the domain and registrar. Domain privacy (Whois guard) Make sure the registrar offers privacy protection to keep your personal information safe. Ease of use Choose a user-friendly interface, especially if you’re new to managing domains. Features Consider whether you need a website builder, hosting, email or developer tools alongside your domain. Customer support Reliable support is key if you run into any issues or need guidance. How much does a domain name cost? Domain prices depend on the extension, popularity and registrar. Most new domains with common extensions like .com or .net cost $10–$20 per year, while premium names can sell for millions. For example, cars.com sold for $872 million and insurance.com sold for $38.5 million. Renewal fees are usually higher than the first registration. You can save on domain pricing by choosing a less popular extension, registering for multiple years or taking advantage of promotions. Some web hosts and registrars also offer free domains for hosting plans, students or non-profits. For premium domains, a domain broker can help, though most businesses can register what they need directly. Learn more: How to get a free domain name How to choose a domain name Choosing a domain name is a crucial step in establishing your online presence. A well-chosen domain name can enhance brand recognition, improve search engine rankings and attract visitors to your website. Expert tip from Einat Shafir, Product Manager: "While shorter domains can be easier to remember and type, it's not essential for your domain to be super short. What matters most is that your domain accurately represents your brand and is memorable." Here are some guidelines for selecting an effective domain name: Keep it memorable:  Short, easy-to-spell names stick in people’s minds and reduce typos. Reflect your brand:  Your domain should match your brand identity and appeal to your audience. Use relevant keywords:  Include keywords naturally to help with search visibility, but avoid stuffing. Pick the right TLD:  .com is the most recognized, but other extensions like .co can work if they fit your brand. Check availability:  Use a domain name search  tool to check if your desired domain name is available. If not, consider alternatives or explore other options with a domain name generator . Once you’ve picked a name, register it with a reputable registrar and set it up for your website. Your domain is your digital identity, so make it memorable and true to your brand. Learn more: What is a parked domain? I have a domain name, now what? What is a .com domain? What is a .net domain? Best domain name registrars FAQ What is the Domain Name System (DNS)? The Domain Name System (DNS) is a system that translates domain names into IP addresses. IP addresses are the unique addresses that computers use to communicate with each other on the internet. When you type a domain name into your web browser, the DNS system looks up the IP address for that domain name and then directs your browser to the correct website. How long does domain registration take? Domain registration usually takes a few minutes to complete. However, it can take up to 24 hours for the domain name to be fully propagated and available to the public. Do I need a domain for a website? Yes, you need a domain for a website. A domain name is the address of your website on the internet. Without a domain name, your website will not be accessible to the public. Does it matter which domain registrar I use? In most cases, it doesn't matter which domain registrar you use. However, there are some factors that you may want to consider, such as the price, the features offered and the customer service. What is WHOIS privacy and do I need it? WHOIS privacy hides your personal info from public WHOIS database and prevents spam and identity theft. It's highly recommended and helps maintain domain ownership rights. Wix offers free WHOIS privacy. Do all registrars offer the same TLDs (Top-Level Domains)? No, TLD offerings vary although most offer the common TLDs (.com, .net, .org). Some specialize in country-specific TLDs or new ones. Wix supports 80+ TLDs. Do registrars offer additional services like SSL certificates? Yes, many registrars offer additional services such as : SSL certificates Website builders Email hosting Domain privacy DNS management How secure are domain registrars? Domain registrar security varies by provider. And might include two-factor authentication, domain locking and secure payments. Wix uses industry-standard security measures to protect its users domains.

The perfect domain is just a click away:  claim your domain→ Choosing a domain name shouldn’t slow you down. The right process makes it easy to grab a name that fits your brand, avoid legal or technical headaches, and move from idea to live website in minutes. TL;DR: how to get a domain name fast and easy A strong domain is easy to remember, fits your business and is protected across different extensions. From picking a name to checking availability, choosing the right extension, registering securely and protecting your brand, the process can be quick and simple with the right tools. You’ll learn: How to choose a domain name that’s short, clear and brand-aligned How to check availability and explore extension options Steps to register your domain and set up essentials like SSL and email How to secure variations and related domains for long-term brand protection Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Why getting your domain should be simple Grabbing your domain name right away is a smart move for your brand. Great names are popular and go fast so waiting might mean missing out on the one that fits your vision. Plus the sooner you get yours the sooner you can get your site live and start meeting new customers. Claiming your name should be as quick and fun as coming up with the idea itself. If the process feels tricky it’s easy to get overwhelmed or settle for a name that isn't quite right. We’re here to make the experience simple and friendly so you can pick the best domain and start building with confidence. Learn more: What is a domain name? Easiest way to get a domain: step by step guide Whether you're launching a blog, a business website an online portfolio or an online store choosing a domain name is one of the first and more important steps. Choose a domain name Easily check if your domain name is available Choose the right domain extension Register and buy your domain name 01. Choose a domain name The easiest way to learn how to choose a domain name is to use a domain name generator . Once you have a list of names, these tips can help make it easier to narrow down the right one. Keep it short and simple Use keywords if possible Avoid numbers and hyphens  Make it brandable  Check spelling and pronunciation  When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” A   good   example   of   a   domain   name   would   be   — petguru.com A less than idea example would be — my-pet-services-1234.biz 02. Easily check if your domain name is available You can do this with a domain name search tool, like Wix. If your name isn't available the search tool will let you know and give recommendations for other alternatives. They might suggest using an alternative domain extension with the same name. For example if, spablisssalon.com is unavailable but spablissalon.net is — they'll give you this alternative to use. Wix makes domain transfer  easy, with free SSL, reliable hosting, privacy options and 24/7 support. 03. Choose the right domain extension A domain extension is the .com, .net, .org that comes at the end of a url. It’s also called a TLD (top-level domain). Some of the most common domain extensions are: .com: Most popular and trusted .net: Often used by tech companies .org: Typically used by nonprofits .co: Modern alternative to .com .shop, .tech, .studio: Niche-specific If your exact .com is taken you can: Use a different extension (like .co) Modify your name slightly (e.g., sunnybakeryonline.com) 04. Register and buy your domain A domain registrar, like Wix, is a company authorized to sell domain names. Learn more: What is a domain name registrar? How to register a domain name Best domain registrars Is Wix good for business email? Can you buy a domain name forever? If you're looking to easily get a domain name look for the following in your domain registrar: Free WHOIS privacy protection (included with Wix) Transparent renewal pricing Easy DNS management Good customer support Learn more: How to buy a domain name Once you're ready registering a domain is easy to do: Add the domain to your cart Choose registration length (1 year is standard, multi-year options are often available) Enable auto-renew if you don’t want it to expire Add privacy protection Complete your payment If you have a Wix paid plan , registering a customized domain is free. If you're learning how to make your own website , the easiest way to get a domain name is with a website maker  like Wix. Tips for easily choosing a domain name When you pick a domain, make sure the plan includes web hosting  so you’re not stuck sorting out tech pieces one by one. With a Wix website , hosting is already built in. This means your domain connects smoothly and your site loads fast without extra setup from you. Setting up your domain the smart way Think beyond just the domain itself. You’ll also want business email  options to create branded addresses, SSL to keep your site secure, privacy protection to hide your personal info, DNS controls for things like subdomains and solid uptime so your site stays available. Wix bundles all of this into one place so you can connect your domain, set up your email, manage security and start building without jumping between different providers. Learn more: What is SSL certificate? Secure multiple domains for your brand Protect your brand name by picking up extra versions of it so no one else can. Start with the obvious ones like .com, .net and .org then grab regional extensions if you serve specific countries. You should also think about common typos, plural vs singular versions and shorter versions people might type in a rush. Forward all these domains to your main site so every visitor lands in the right place. This way no competitor or scammer can use a close variation to confuse your audience. This also helps you hold onto your brand long term as you grow and expand into new products, niches or locations. How to get a good domain name A strong domain name makes your site easy to find and remember, so it’s worth spending a little time to get it right. Here’s how to choose one that’s clear, simple and matches your brand. Keep it short and clean : Go for a name that’s easy to type and say. Short words or pairs of short words stick in people’s minds and help reduce typos. Avoid hyphens, numbers or unusual spellings that might confuse visitors. Connect it to your craft: Add a word that gives a little hint about what you do. This helps visitors get a sense of your business right away. For example, you can add words like “studio” “design” “tutor” “bakery” “shop” or “media” to make your name more descriptive without making it too long. Say it aloud: If a name is hard to say, it’s probably not the one. Choose something that’s easy to say so you can share it in conversation, on social media, podcasts and marketing materials. Check extension options: While a .com is still the most familiar extension it’s not your only choice. Many businesses use alternatives like .co, .io, .store, .blog or .design. Choose one that fits your brand and feels trustworthy for your audience. Avoid trademark trouble: Before you commit run a quick search to make sure the name isn’t already tied to another brand in your industry. This saves you from legal issues forced rebrands or SEO setbacks later. Grab related domains: If you find a name you love register close variations or other extensions to protect the brand you’re building. You can forward them all to your main site so visitors always land in the right place. Check socials too: Consistency helps people find you faster. Look up username availability on the platforms you plan to use so your branding stays aligned across your site email and social channels. Choose it early: Domains move fast. Once you find something that fits register it quickly. Securing your name early gives you room to plan your site set up email and build your brand without surprises later. Learn more: I want to buy a domain name What's the easiest way to get a domain FAQ Can I get a domain easily for free? Yes but with limitations, some website builders (like Wix) offer a free subdomain (e.g., yourname.wixsite.com). Can I change my domain name later? Yes but your audience and SEO rankings might be affected so pick carefully the first time if possible. How long does it take to activate a domain? Usually within minutes, but DNS changes (e.g., pointing to a host) can take up to 48 hours to fully propagate. How can I permanently buy a domain name? You can’t buy a domain forever since domain registration is a lease. While you can’t own it permanently you can register it for up to 10 years at a time. To keep your domain indefinitely just make sure to renew it. Many registrars even offer an auto-renewal feature so you don’t have to worry about it expiring. Do I need an LLC for a domain? No, you don’t need an LLC to register a domain. Anyone can purchase and manage a domain as an individual. Having an LLC or other business structure provides legal protection, credibility and separation of personal and business assets. It’s more about your business setup than domain ownership. Do I have to pay for my domain name every year? Yes, you’ll need to pay an annual renewal fee for your domain. If you forget to renew, you could lose your domain to someone else. To make things easy, most registrars offer multi-year registrations and automatic renewals so you don’t have to worry about your domain expiring. How do I protect my domain from squatters? To protect your domain from squatters use domain privacy to hide your personal info. This makes it harder for them to target you. It's also smart to register variations of your domain like common misspellings and different extensions. Enable auto-renewal so your domain doesn’t accidentally expire and set up alerts to catch any suspicious activity early.

The perfect domain is just a click away: claim your domain→  If you’ve ever searched website domain tips, you’ve probably been flooded with suggestions from all directions. The problem? A lot of the advice floating around online is outdated, misleading or just genuinely terrible. And while a bad domain decision won’t crash your website overnight, it can quietly hurt your credibility or cost you thousands in missed traffic down the line.  In this post, we’re breaking down the worst domain name advice you should absolutely avoid—as told by business owners like you. So, whether you’re creating a website for the first time or looking to evolve your brand, our best advice is to ignore the following advice: “Your domain doesn’t matter” “The more keywords, the better” “Pick a domain name that’s purely creative” “Hyphens are harmless” “Only .coms are worth your money” “If you build it, they will come” “Start with a cheap domain—you can always upgrade later” “You don’t need privacy protection” “Once you buy a domain, it’s yours forever” “Protect your brand by buying every possible variation of your domain” 01. “Your domain doesn’t matter”  Let’s start with the basics. A domain name is a strategic decision, not an afterthought.  As Shannon Smith O'Connell, operations director of claims management company Reclaim247  discovered, “The worst domain advice I ever took was the idea that customers do not care what your URL  looks like as long as your service is good…this could not be further from the truth. When people are already under financial pressure, they are scanning for anything that feels off. A clunky or unfamiliar domain raises doubt before they even reach the page.” Adrian Iorga, founder and president of Stairhopper Movers  also points out how your domain name isn’t just meant to impress customers. Rather, “Your domain name shapes every stakeholder's perception, even before they visit your website.  “Back then, I was told to focus solely on how customers would view the domain name, but the myth was soon busted when investors and partners shared their thoughts on the domain name. Turns out that the word 'stairhopper' appeals to both customers and stakeholders. It adds value by giving a graphic context of how efficient our crew (and services) will be.  “I learned to not make our domain name all about customers, but to make it brandable and to think of something that can serve as our corporate catchphrase.” Keep reading: How to choose a domain name 02. “The more keywords, the better”  It used to be said that the strongest domains prioritize keywords. And while it’s equally bad advice to completely dismiss keywords, depending on customer habits, today, “Google and LLMs reward your authority,” says Calin Oancea, CEO of Oancea Media , whose team tested keyword-rich domains across 10 newly launched sites to see how they’d impact rankings.”The content and topic structure behind the domain matter far more than the name itself, as well as your EEAT and your brand sentiment.”  “I once heard that stuffing my domain with an exact-match phrase would magically boost traffic,” adds CEO of Publuu , Chris Mehl. “I picked a painfully long, keyword-rich variation during a testing phase (my team joked that the domain looked like a Wi-Fi password). I remember watching analytics for three months and seeing nothing move.” Similarly, Caitlyn Stout, who owns a tent brand called Stout Tent , recalls thinking that having a “super descriptive company name would help people find us. When I was starting out, I almost went with something like CanvasGlampingTentsUSA.com because I wanted people to immediately know what we sold. Thankfully, I stuck with StoutTent.com instead. “The real cost isn't just SEO myths—it's opportunity cost. We started selling tents, then added a massive event production side…and now we have 200+ wholesale clients across six continents. A keyword-stuffed domain would've boxed us in and made every pivot feel like we were fighting our own brand identity.” Caitlyn’s two cents: “Pick something that can grow with you and sounds like an actual business people want to work with, not a search term. We've built a multi-million dollar company without a single keyword in our domain.” 03. “Pick a domain name that’s purely creative” It’s often thought that a 100% original (and sometimes weird) name grabs attention. While in some cases, this might be true, there’s a fine line between being creative and being confusing. JoAnne Loftus, president and owner of Archival Designs , can attest to this. “Someone told me that I needed a short, abstract domain name to make it ‘brandable,’” she remembers. “That was the worst advice I got.  “Consultants told us that names like ‘Archival Designs’ (our company name) were too long and out of style. They said we should be like Zillow and pick something short and catchy, even if it had nothing to do with house plans. “We thought about it for a moment, but it didn't feel right. We've been in business since 1983, and people trust our name. So, we decided to stick with archivaldesigns.com. Sometimes, being clear is more important than being smart.” Xian Li, founder of Mermaid Minds , noticed another problem with URLs that stray too far into creativity. “I fell for the myth that domain selection was purely about branding and creativity. When I chose yttomermaid.xyz for our SaaS tool, I quickly discovered that new domains are flagged as suspicious by email providers, which caused severe email deliverability issues. This forced us to completely rebuild our email infrastructure. I learned the hard way that a domain is not just a brand name, but a critical trust and communication layer.”  04. “Hyphens are harmless” "I fell for the myth that using hyphens in a domain name would help me get the name I wanted,” admits Philip Stoelman, founder and CEO of Network Republic .   “Networkrepublic.com was already taken when we started. Someone told me to just sign up for network-republic.com instead. They said it would make it easier to read and that search engines would see the separate words. “That was a bad idea. People always forget the hyphen. We would tell customers to go to our website, but they would go to networkrepublic.com, which was our competitor. It was also hard to talk on the phone because I always had to say, ‘That's network, hyphen, republic dot com.’ “In the end, we got networkrepublic.com. It was a costly lesson.”  05. “Only .coms are worth your money”  There’s no denying that “ .com ” has become the most globally recognized TLD . Despite this, VP of Premier Title Loans  Jessica Chase, notes, “The worst domain-related advice I've fallen for is that .com domains are the only  way to go when establishing an online presence.  “A few years ago, I paid a premium for a .com domain when I could have gone with a .org or .net for a tenth of the price,” she elaborates. “Yes, .com domains have more legitimacy, but that doesn't mean much if you've used up most of your marketing budget to purchase the domain.” Founder of Deep AI , Kevin Baragona, adds, “In reality, clarity, memorability and cleanliness in searchability matter much more, especially in the technology and AI industries. I have seen firms with unusual TLDs dominate over legacy .com brands, simply based on a stronger positioning, product and content.” On the flip side, CMO of Crosslist , Daniel Nyquist, warns against defying convention just for the sake of being unique: "The worst thing we did was use a trendy, strange domain extension to make our site stand out…we quickly figured out that this was a mistake. When people look for a website, they automatically type .com.  “We were losing direct traffic because people who might buy from us couldn't find us. They would type ‘crosslist’ into their browser, and it would go to the .com site, which we didn't own at the time.” Further reading:   Should you choose a niche-focused domain?    Why paying $100+ for a premium domain is worth it, according to 17 business owners Can’t land a .com domain? 33 business owners weigh in on the best .com alternatives 06. “If you build it, they will come”  Regardless of what naming approach you take, your domain alone doesn’t create legitimacy. That’s what Pouyan Golshani, founder of GigHz , realized after building multiple products and companies across the med-tech, AI and real-asset investing fields.  “People obsess over finding the perfect name or the perfect .com and assume the domain itself will pull in traffic. It won't.  “A great name is only as good as the attention you bring to it. Without marketing, distribution and a clear value proposition, the domain just sits there looking pretty and doing nothing.” Ian Gardner, director of sales and business development at Sigma Tax Pro , found that even snatching an expired URL with established domain authority  can’t promise instant traffic. “[We were going to grab a] recently expired domain, which had a decade of domain history in the taxation niche. The decision was almost final before our SEO specialist scanned the backlink profile. That’s when we discovered the domain was a digital graveyard, with spammy links pointing to casino and adult websites. We would have started at a negative 50th level in authority and organic rankings.” 07. “Start with a cheap domain—you can always upgrade later” “The poorest domain-related advice I ever took was best expressed in the situation where I was a founder and was encouraged to do what everyone launching a brand at the time said to do, which was: ‘Just get the cheapest domain you can—you can always upgrade later,’” recalls Chunyang Shen, founder of Jarsy Inc.   “Our first domain was cheap, low quality and difficult to memorize, which confused our customers and compromised our brand name. We were forced to rebrand the company after a few months.”  In the same vein, Riken Shah, founder and CEO of OSP Labs , made the mistake of going with an unbranded cheap domain name from a low-cost provider.  “I thought it was a good move to save money,” says Riken, “but that decision came with hidden costs, poor customer support, frequent downtime and lack of security features. Those issues not only caused operational headaches but also hurt our brand's credibility.” Read more: How much does a domain name cost?  Can you buy a domain name forever? 08. “You don’t need privacy protection” When you’re registering a domain , the best domain registrars  will offer domain privacy  protection. Don’t skip this, advises Kyle Sobko, CEO of SonderCare . “I used to think domain privacy protection was just optional and that it was okay for my contact info to be public, but that quickly changed. “We handle sensitive client information and card details, so keeping domain registration private is a must. In the past, I ran a small site without privacy protection and started getting strange emails and phishing attempts aimed at our payment info. Turning on domain privacy almost immediately stopped the flood of spam." Resell Calendar ’s COO, Ryan McDonald, also remembers skipping privacy protection to save $10 a year. “It seemed like a harmless decision at the time, but within just a few days, we began receiving an overwhelming number of unwanted phone calls (spam calls) and emails from what appeared to be SEO experts and domain brokers.  “It made me realize just how important it is to protect your domain registration information, even if it costs a small amount extra. It's a small investment that pays off in terms of reduced spam, increased security and peace of mind.” 09. “Once you buy a domain, it’s yours forever”  This simply isn’t true. “You only keep a domain if you renew it on time,” explains Richard Dalder, business development manager of Tradervue . “If you forget, someone else can register it.” But before you click “auto-renew” for your domains, read the fine print, says Dmytro Sokhach, co-founder and CEO of Editorial.Link .  “Sure, if this is your primary business domain and the renewal price is predictable, auto-renewal is a best practice. However, some companies hook clients with an extremely low registration price and then charge catastrophic renewal fees if you forget to check the renewal cost,” Dmytro elaborates. “That's how I got charged a cosmic amount for a .space domain renewal. One year ago, I purchased a .space domain. I paid less than two dollars in total. It was set to auto-renew, and I didn't care too much about it because it's common practice. However, one month ago, I was shocked to see I was charged a crazy amount—$2,500 for automatic renewal. “So, I highly recommend turning off auto-renewal and manually renewing your domains until you make sure they won't charge you four figures for that." 10. “Protect your brand by buying every possible variation of your domain” In certain situations, it can make sense to buy a few variations of your main domain—but don’t go overboard just to reserve them all. "When we were building out The Event Planner Expo brand, I pushed hard to buy every domain variation I could think of, like  .net , .org, .biz  and hyphenated versions,” says EMRG Media 's VP of marketing and sales, Jessica Stewart. “I thought it would ‘protect our brand’ and prevent competitors from snatching them up. This cost us a few thousand dollars over the years. “The reality hit when I looked at our analytics after five years: a hundred percent of our traffic came from the main .com domain, social media and search. All those extra domains just sat there costing renewal fees. We were paying for digital real estate that didn't exist in anyone's actual behavior.” CEO of TailoredPay , Daniel Kroytor, further notes, “You can purchase every available TLD out there, but it still won't protect you from someone making an exact match copy of your website and trying to scam people. We purchased about 10–12 different TLD variations, and the only effect was that we had to keep track of renewals. The people that did  make a copy of our website didn't even use the same domain name. They just copied it on a completely new domain.” Master the basics: What is a domain  How to buy a domain I have a domain name, now what?

The perfect .com domain is just a click away: claim your domain →   Originally meant for businesses needing to register subdomains, it's short for 'commercial', a .com domain now suits all kinds of websites and businesses and is often considered a default domain extension. People trust .com sites because they've been around for so long (they're also easy to remember), making it a great choice for almost any website , whether it's for a company, a blog or a personal page.  TL;DR: What is a .com domain? A .com domain is the most recognized and trusted top-level domain (TLD ) on the internet. Originally created for commercial websites, .com has become the go-to option for businesses, brands and individuals looking to build credibility and reach a broad audience. Secure your .com domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What a .com domain is and its history What a .com domain is used for Why .com is widely recognized and trusted Potential downsides of using a .com domain How to choose, register and secure your .com domain How .com affects SEO, brand image and business emails Other domain extensions to consider for your website .com domain meaning A .com domain is the ending part of a website address, like "example.com". It was originally created for commercial businesses, but today it’s used by websites in every industry. It’s the most recognized and trusted domain extension, making it easy for visitors to remember and trust your site. What makes .com so popular? Launched on January 1, 1985, .com is one of the original and most widely use domain extensions across the internet. A domain extension, otherwise known as a top-level domain  (TLD), is the ending part of a web address, like .com , .org  or .net .   Most people like .com because it feels familiar, easy to remember and trusted across almost every industry. The only potential con is that as they're so popular, you might find that the first names you try to register with this domain extension are already taken. Websites with .com domains are linked to the United States country code top-level domain (ccTLD), indicating that these sites are hosted by the US Central Office for Internet Domain Names (COID). According to the DNIB Quarterly Report, there are currently 157.2 million  .com domain name registrations, making it the most registered top-level domain globally. Learn more: What is a domain Website infrastructure What is a domain name registrar? Is Wix a domain registrar? Can you buy a domain name forever? What a .com domain is used for A .com domain is one of the most flexible domain extensions. It works for almost any type of website from professional business sites to personal projects. Its versatility makes it perfect for different industries and purposes. Who should use a .com domain A .com domain works best for websites that want to reach a broad audience. It is ideal for businesses, brands and creators who want to appear professional and credible. It also works for personal websites that benefit from a recognizable and easy-to-remember address. Whenever broad appeal and trustworthiness matter, a .com domain is a strong choice. When a .com domain may be less successful A .com domain can be less effective for very niche or local websites. If your audience is highly specific or your brand relies on regional identity, other extensions like .tech, .store or country-specific domains might be a better fit. Why opt for a .com domain extension? .com is business oriented: .com domains work especially well for websites involved in commerce, business ventures and online activities. The .com extension often signifies to users that the website is associated with business-related endeavors. .com works for any purpose: One of the main advantages of a .com domain extension is its versatility. It isn't limited to a specific industry, making it a suitable choice for businesses, organizations and individuals engaged in a variety of online activities. .com is established and reliable: As one of the earliest domain extensions , .com carries a sense of established reliability. This adds to the trustworthiness of websites utilizing this domain.  People see .com domains as trustworthy and reliable . .com builds brand recognition: The familiarity of a .com domain makes it easier for users to remember and recognize your brand. This helps create a strong online presence and makes your website feel professional and approachable. .com connects you globally : A .com domain is universally recognized, making it ideal for businesses that want to connect with audiences worldwide. Its global familiarity ensures users understand your website is legitimate, no matter where they are. .com gives a competitive edge : Securing the .com version of your domain prevents competitors from using similar names. This helps ensure traffic goes to your site, protects your brand identity and strengthens your position in the market. .com domain benefits Why it matters Credibility and trust The .com domain is one of the most established and recognized extensions. Global reach Not tied to specific countries or regions, .com makes it easy for businesses to connect with a worldwide audience. Easy to remember and share Short, straightforward and familiar, .com domains are simple for people to recall, type and share with others. SEO optimization While not a direct ranking factor, the widespread recognition and trust of .com can indirectly boost your search visibility. Trustworthiness Regarded as reliable, it helps businesses and individuals foster trust with their visitors. Adaptability A great fit for all kinds of industries and purposes, from personal projects to professional endeavors. Professional image Instantly adds credibility and appeal to your website, attracting a more engaged audience. Widespread use Universally accepted, it offers compatibility across different regions and platforms. Resale value One of the most sought-after extensions, .com domains tend to hold higher resale value. Email compatibility Perfect for setting up personalized, professional email addresses tied directly to your website. As Magee Clegg, the CEO of Cleartail Marketing shares: "Make sure you can secure the .com version. If someone else owns the .com of your desired name, pick something different entirely. I've seen businesses spend thousands on paid ads just to overcome the confusion when customers land on their competitor's .com by mistake." Learn more: Guide to domain extensions New top level domains What is a .net domain What is a .ai domain .co vs .com domain What are the downsides of a .com domain? Not everything about .com is smooth sailing. Its long-standing popularity means that some hurdles have emerged over time. With millions of .com domains already registered, finding the perfect name can feel like trying to grab the last cookie in a crowded room. The most straightforward and memorable names are often already taken.   If you do stumble across a premium .com domain, you might have to dig deep into your wallet. Domain names linked to popular keywords or brand-friendly phrases can sell for thousands or even millions of dollars. For small business owners or personal websites, this cost can be a big ask. While .com is widely recognized, it might not always be the best fit for niche brands, regional businesses or industry-specific websites. Newer TLDs like .store, .tech, or .co.uk can offer better relevance, local trust and availability — making them a smarter fit when branding, targeting or SEO focus matters. Expert tip from Einat Shafir, product manager at Wix: "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." How to register and buy your .com domain Select a reputable domain registrar , like Wix, that supports .com extensions. Use the registrar's domain name search tool  to verify the availability of your desired .com domain. You might need to explore variations or use a domain name generator  to find an open and available option. Once you confirm availability, choose the .com domain you want and complete the domain registration process . Provide any necessary contact information and make the required payment. Many registrars offer bundled services, including website hosting . Learn more: How to choose a domain name How to register a domain name Pro Tip : With Wix when you make a website, a paid plan  includes domain name  registration. A .com domain currently costs $9.90 on Wix. Be aware that .com domains, like others, typically have annual renewal fees. Check with your registrar for specific pricing details and renewal procedures. Wix domains, for example, are renewed every year.  Editor's note: Pricing information updated as of August 31st, 2025. Find the domain owner and registration details for a website with a  Whois domain lookup .  Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How a .com domain made all the difference for this Wix user Owning a .com domain played a big part in growing Upside Aerial  into the successful business it is today. More than just a web address, it gave the brand an instant layer of trust and professionalism—especially important for a niche offering like aerial fitness.  Their website quickly became more than just a place to book classes or check prices. It turned into the heart of their brand. For founder Michelle Spurlock, the site was a way to introduce people to aerial arts, a sport many hadn’t encountered before. “Our website basically became the crux of the whole business because lots of people don’t know what aerial arts is,” says Michelle. “That made our community feel really important,” she adds. “It made our students feel like, ‘Whoa, that's me up there.’” Through bold photos of real students and instructors in action, the message came through loud and clear: aerial fitness is for everyone, no matter your age or ability.  This inclusive and informative approach sparked curiosity and helped build a welcoming, tight-knit community. And with a .com domain backing it all, Michelle was able to show new visitors that this wasn’t just a hobby—it was a serious business with staying power. When COVID-19 forced the studio to close just days after opening, the website became a lifeline. Michelle pivoted quickly, offering online classes and virtual events to keep her community connected from home. The credibility of her .com domain gave people the confidence to keep showing up—even in uncertain times. Today, with an integrated scheduling software  and a dedicated app that keeps students engaged, Upside Aerial continues to grow. And it all started with a strong foundation—including a domain name that people could remember, trust and return to.  How .com domain originated The .com domain launched in 1985 as one of the first six top-level domains (TLDs) alongside .edu, .gov, .mil, .net and .org. Originally intended for commercial entities, the restriction on its use was later lifted, allowing businesses, organizations and individuals to register .com domains. The very first .com, symbolics.com, was registered by Symbolics, Inc., a computer manufacturing company, on March 15, 1985 — marking a milestone in the evolution of the internet. Today, the .com domain remains the most recognized and trusted extension worldwide. Operated by Verisign and managed through ICANN-accredited registrars, it has become a symbol of professionalism, credibility and global brand recognition. From global corporations to small startups and personal websites, .com continues to provide a reliable and memorable online address that inspires trust with visitors. Learn more about smart domain name management  strategies to keep your online presence strong. How does a .com domain affect SEO? A .com domain doesn’t directly affect how your site ranks on Google. Search engines treat all top-level domains (TLDs) the same, but trust and recognition matter. Because .com is familiar and credible, users are more likely to click on it, which can lead to higher engagement and better long-term visibility. Even if cheap domains are tempting, they may seem less professional. Google’s John Mueller explains: “In general, domain names on TLDs are similar. But I’d avoid free, cheap or spam-heavy TLDs since domains there can come with a significant burden to overcome before they’ve been recognized to be reasonable...If spending $2 more will let you avoid a long struggle, I’d recommend spending the $2 more.” While a .com won’t directly boost rankings, choosing a trustworthy TLD helps you build credibility, attract clicks and avoid the challenges that come with low-quality domain extensions. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to buy a domain name ? Get started with Wix today. What is a .com domain FAQ Can I use .com for non-commercial websites? While possible, it's recommended for websites with a focus on business, either physical or online. If you’re learning how to make a website , choosing the right domain extension is an important step. Are there any restrictions on .com domain registration? Generally, there are no specific restrictions, but it's essential to review the registrar's policies for any updates. Is .com suitable for personal portfolios? Yes, .com can be a suitable choice for personal portfolios, particularly if they involve commerce, business or online content. Can I use a .com domain for business emails? Yes, you can use a .com domain for business emails, and it’s one of the most popular choices for creating a professional image. If you’re learning how to create a business email , a .com domain ensures your email address aligns seamlessly with your website and brand. Formats like contact@yourbusiness.com or team@yourbusiness.com are great starting points, but you can also explore unique email name ideas that reflect specific roles or departments, making communication more personalized and efficient. Can I get a free .com domain? Yes, Wix offers a non-customizable free domain forever, or a customizable free domain when you purchase a premium plan. This is a great way to start your website with a professional and widely recognized domain extension. What are the benefits of a .com domain over other extensions? The .com extension is globally recognized and trusted, making it ideal for businesses aiming for a broad audience. Its familiarity enhances brand credibility and memorability. Users often default to typing ".com" when entering web addresses, which can lead to increased direct traffic. How does a .com domain affect SEO? Search engines like Google treat all top-level domains equally when it comes to ranking. A .com extension isn’t a direct ranking factor, but it can influence how users perceive your site. Because .com domains are familiar and trusted, they often see higher click-through rates. This increased engagement sends positive signals to search engines, which can indirectly support your SEO performance over time. Is .com or .org better? The choice between ".com" and ".org" depends on your website's purpose. ".com" is ideal for commercial businesses and is the most recognized and trusted TLD, making it suitable for a broad audience. On the other hand, ".org" is traditionally associated with non-profit organizations and is perceived as more appropriate for mission-driven or community-focused sites. Is .com a safe domain? Yes, a .com domain is generally considered safe and reliable. It’s the most recognized domain extension, which helps build trust with visitors and makes your website appear professional. Security also depends on your registrar, so choose a trusted provider and enable protections like domain privacy and HTTPS. Why are .com domains so expensive? .com domains are in high demand because they’re the most recognized and trusted extension worldwide. Short, memorable or brandable names are limited so prices rise when someone wants a premium or already-registered name. Some .com domains sell for thousands or even millions because they carry built-in credibility and marketing value. Do I need a .com domain? You don’t always need a .com but it’s a safe choice if you want broad recognition and trust. It works well for businesses, personal sites and projects that aim for a professional or global audience. If your focus is very niche, regional or industry-specific, another extension might work just as well. How many .com domains are there? There are over 157 million registered .com domains worldwide, making it the most popular top-level domain by far. Its widespread use shows both its credibility and the competition for memorable names.

The perfect domain is just a click away:   claim your domain →  If you are on the hunt for a new domain name , a .shop domain is an excellent choice for any business website focused on eCommerce . This domain extension clearly signals your website's purpose, helping you attract customers who are ready to make a purchase. If you're creating a website , you can choose a .shop domain to build a strong brand identity centered around retail. It's memorable, relevant and tells the world you're open for business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Is .shop a good domain? A .shop domain is a great choice for businesses that sell products. It clearly signals your site’s purpose, supports a memorable brand and offers more name options than crowded .com domains. With the right branding and website it helps build credibility, attract customers and set your store up for growth. What you'll learn: Who should use a .shop domain and when it’s a good fit How .shop compares to .com, .store, .online and .net Key benefits of a .shop domain for branding, credibility and availability Practical tips for branding and naming around a .shop domain How .shop works for local vs international businesses Steps to find, register and launch your .shop domain Common challenges and considerations before committing to .shop What is a .shop domain? A .shop domain is a generic top-level domain (gTLD)  that launched in 2016. It was created specifically for eCommerce businesses, online retailers and anyone selling products or services. Unlike more general domains like .com, the .shop extension immediately tells visitors what your website is all about: shopping. Learn more: What is a domain? Can you buy a domain name forever? What is a TLD? How to make an eCommerce website New gTLDs What is an example of a domain name? Who should use a .shop domain A .shop domain is a great fit if your main goal is selling products. It works best when people arrive ready to buy and expect to browse, compare and purchase. If sales are the heart of your brand, a .shop domain sets the right expectations from the get-go and helps you build a clear, commerce-focused home for your store. A .shop domain is a great choice if you're a: Retailer  selling things like clothes, beauty products, home goods or electronics Digital creator  selling downloads, templates, presets or courses Print-on-demand shop  making custom t-shirts, posters or accessories Creator or brand  with a merch store for your fans Niche store  that focuses on a specific audience, product or lifestyle Using .shop for international and local businesses For brands going global, .shop is a universal language that translates across borders. It shows customers everywhere that you’re open for business. Plus, it’s flexible enough to grow with you as you add more currencies, shipping zones and product lines. For local businesses, .shop can still be a great choice if your goal is online sales. Pairing it with your city or region in the domain name (like brooklynbooks.shop) helps highlight your retail focus and local relevance. However, if your target market depends more on local recognition or trust in country-specific domains, a ccTLD (like .co.uk , .de or .fr ) might perform better for SEO and customer confidence. .shop vs other ecommerce-focused domains Let's look at how .shop stacks up against other popular ecommerce choices. This guide will help you pick an extension that fits your goals, matches your brand and meets your customers' expectations. .shop vs .com .com is the most established and recognized domain extension globally. Customers instinctively trust it which can help with credibility and long-term brand recognition. The downside is availability—many concise and memorable names are already taken, which often forces businesses to add extra words, numbers or symbols. .com is versatile and works for any type of website but doesn’t explicitly signal ecommerce like .shop does. .shop vs .store Like .shop, .store is another ecommerce-specific option. It tells visitors your site is a place to buy products but is slightly less common and can feel less intuitive for some customers. It’s a great choice for niche markets, seasonal shops or when your ideal .shop or .com name is taken. Using .store with strong branding can still help you build a clear and professional identity. .shop vs .online .online is the broader option here. It works for ecommerce but doesn’t directly signal shopping. It’s a good fit for businesses combining selling with blogs, informational content or community features. Its flexibility is great if you plan to expand beyond retail, but you’ll need to work harder to make the commercial purpose clear to visitors. .shop vs .net .net is a general-purpose domain first made for networks and tech companies but people often use it when a .com name is taken. It’s well-known and trusted but doesn't scream “shopping.” When visitors see a .net domain they might not immediately know you sell products which can be less effective for a retail brand. Benefits of a .shop domain Main benefits include: Instant clarity:  When potential customers see .shop in your URL , they instantly understand your site’s function, creating a clear expectation and attracting an audience with strong buying intent, making it an intuitive choice for any retail-oriented venture. Enhances brand memorability:  A short, relevant domain name is easier for customers to remember. Pairing your brand name with .shop creates a catchy and intuitive URL that sticks in people's minds. For instance, ' yourbrand.shop ' is direct and easy to recall. Builds credibility and trust:  Using a domain extension that matches your business type makes your brand appear more professional and legitimate. Improves domain name availability:  With .com domains becoming increasingly saturated, the .shop extension opens up a new pool of options, giving you a better chance to secure a domain that perfectly matches your brand name without needing to add extra words or hyphens. Aligns your brand with growing trends: As of 2024, global online retail accounts for 20.1% of all retail sales worldwide   — pushing online shopping beyond one-fifth of total retail output. A dedicated domain extension like .shop signals to customers (and search engines) that your site is built for commerce, which aligns with the broader eCommerce growth trends. What a .shop domain offers Feature Description Purpose Clearly communicates that your site is for shopping. Branding Creates a memorable and relevant brand identity. Credibility Builds trust with customers looking for online stores. Availability Offers more name options compared to traditional TLDs. SEO Can positively impact search rankings for commercial queries. Best for Retailers, online stores and ecommerce businesses of all sizes. Common challenges of a .shop domain There are a few potential challenges to consider before you commit to the .shop domain: Less familiar than .com:  Some users might not be as familiar with newer extensions like .shop, which could lead to confusion or them mistyping your URL. Potential perception issues:  Although growing in popularity, some users may still perceive newer TLDs as less trustworthy than established ones like .org , .com or .net .  Building a professional website with clear website security features, like an SSL certificate , is important to overcome this. Limited to ecommerce:  The .shop domain is highly specific. If your business expands beyond retail into areas like blogging, educational content or corporate services, the .shop extension might no longer fully represent your brand's scope. Branding tips for .shop domains A .shop domain immediately signals your website is all about sales so your branding should reflect that. Here’s how you can make your .shop domain work for your store: Keep it short and sweet:  Stick to your brand name followed by .shop. A domain like urbanthreads.shop  is snappy and tells people exactly what to do. Own your retail vibe:  Use your .shop extension on social media and packaging. It reminds everyone your site is a store, not just a blog or a hobby. Cut the fluff:  You don't need extra words like “buy” or “storefront” when you have a .shop domain. Simple, punchy names feel way more professional. Name your niche:  If you have a specific focus, say it out loud. A name like veganbakes.shop  lets visitors know exactly what’s cooking before they even click. Keep it simple to spell:  choose a name that’s easy to type so your customers can find you without any typos. Examples of .shop domains "If your desired domain is already taken, consider using alternatives like .net, .shop or .info. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain name for your business." - Keren Friedlander, Product Manager at Wix Many brands are successfully using the .shop domain to create a strong retail identity. For example: netflix.shop :  The streaming giant uses this domain for its official merchandise store jasonderulo.shop :  This popular musician uses a .shop domain to sell his merchandise directly to fans.  wix.shop :  Wix uses this domain to provide resources and information specifically for business owners looking to build an online store Learn more: Types of domains What are custom domains? How to trademark a domain name How to get started with a .shop domain Choosing the right domain extension is easier than ever with Wix. Wix offers a wide variety of domain extensions and makes it simple to find ones that are available for your business. As you search, Wix recommends relevant domain extensions that match your brand, helping you discover the perfect fit—whether that’s .shop or another option, such as .xyz , .ai or .llc . With domain extensions for every industry and location, Wix gives you everything you need to secure a strong, memorable online identity. Ready to launch your online store with a .shop domain? Getting started is straightforward. With Wix, you can find and register your perfect domain name and build your website all in one place. Here’s a simple guide to get you going: Brainstorm your domain name Use a domain name generator Check for availability Register your domain Build your website 01. Brainstorm your domain name Think of a name that is short, memorable and reflects your brand. Try to use your business name if it's available. Learn more: How to choose a domain name 02. Use a domain name generator If you're stuck for ideas, a domain name generator can help you find creative and available options. Simply enter a few keywords related to your business. 03. Check for availability Once you have a name in mind, use a domain name search tool to see if it's available with the .shop extension. Wix makes it easy to find available domain extensions for your business. 04. Register your domain If your chosen name is available, you can register it right away. With Wix, you can even get a free domain for the first year with most yearly premium plans. Learn more: How to register a domain name 05. Build your website After securing your domain, it's time to build your online store. Wix offers a wide variety of professionally designed templates and powerful eCommerce tools to help you create a stunning and functional website. You may also be interested in: What's the best way to create an online store Best .com alternatives Is .shop a good domain FAQ Is a .shop domain good for SEO? Yes, a .shop domain can be good for SEO. While Google has stated that new gTLDs don't have an inherent ranking advantage, a relevant domain extension like .shop can help signal your site's content to both search engines and users. This can lead to a better click-through rate from users searching for products, which is a positive signal for SEO. Can I use a .shop domain if I'm not an ecommerce business? You can, but it’s not recommended. The .shop extension is universally understood to mean a site is for shopping. Using it for a non-retail purpose could confuse visitors and create a disconnect between their expectations and your content. It's best to choose a domain that accurately reflects your site's purpose. Is .shop better than .com for an online store? It depends on your goals. A .com domain is still the most recognized and trusted TLD. However, a .shop domain is more descriptive and immediately tells visitors you're an online store. If your preferred brand name is taken as a .com, .shop is an excellent alternative that clearly communicates your business focus.

The perfect domain is just a click away: claim your domain →   Choosing the right domain name sets the tone for your website. It’s your web address, your first impression and a key part of your brand. A good domain should be easy to remember, reflect your business and help people find you online. To make it simple, we’ve gathered tips from experts across industries on how they picked domains that work for their brands and grow with their business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to choose a domain name This guide breaks down how to choose a domain name that’s clear, memorable and aligned with your business goals. You’ll learn what makes a name effective, which mistakes to avoid and how extensions like .com, .org or .ai can shape how your audience perceives you. The article also includes expert-backed tips to help you make a confident choice, whether you’re launching a new brand or rethinking an old one. Choosing a domain name starts with clarity and relevance. Focus on something short, easy to type and pronounce and aligned with your brand. Use keywords, avoid numbers or dashes and pick an extension that suits your site. Check availability, potential trademark conflicts and competitor domains, and make sure it works with your social handles for a consistent presence. Key takeaways: Keep it short and memorable : Choose a name that’s easy to type, say and remember. Short names strengthen brand recognition and help your business stick in people’s minds. Use tools and do your research : Start with a domain name generator to explore ideas, check availability and avoid trademark conflicts. Research helps you pick a name that’s safe, effective and aligned with your brand. Pick the right extension and keywords : Choose a domain extension that fits your audience and industry, like .com, .ai or .org. Including relevant keywords can improve SEO and help visitors immediately understand what your business offers. How to choose a domain name: 15 tips Use a domain name generator Keep it short and memorable Make it easy to type and pronounce Avoid numbers and dashes (usually) Consider clarity and accessibility Target your area Stay on brand Include keywords Be descriptive Pick the right domain extension Do your research Check for trademark issues Think long term Act fast Match your domain with social handles 01. Use a domain name generator   In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the best domain name generators , you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand.   Try Wix's domain name generator  today. 02. Keep it short and memorable   Domain names can be up to 63 characters, but long names are hard to type and remember. Aim for a short, memorable name, ideally three to 12 characters and no more than two to three words. If your name is longer, try trimming or simplifying it. As Sanks Nair, COO of Recall  shares: “Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.” Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'" 03. Make it easy to type and pronounce You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name. As Ben Donovan, founder of Brand Builder University  notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says: “A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.” In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.” Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).   Already have an idea? Check the availability with a  domain name search  tool.   04. Avoid numbers and dashes (usually)   Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name. Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?). Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant.  As Charles Hoffman, the owner of Guardian Pressure Washing  experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site."  According to Charles: “While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.” Read also: 23 business owners share their worst domain naming mistakes Answering 12 web domain-related questions you’re probably too shy to ask The worst domain name advice you should definitely avoid   05. Consider clarity and accessibility When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the parts of a domain name  to help you with this decision. When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.” 06. Target your area If your business serves a specific area, include your location in your domain. It helps local customers find you and can improve local search rankings—like SweetTreatsMiami.com for a bakery in Miami. You can also use a location-specific domain extension, such as .co.uk or other country code domains (ccTLDs). In fact, total ccTLD registrations reached 144.8 million by the end of the third quarter of 2025, showing how widely businesses use these extensions to signal local relevance. Keep future growth in mind if you plan to expand globally. 07. Stay on brand with your name   A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says: "At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks." Align your domain with your website, social media handles and overall brand voice to keep your online presence consistent. Your domain can match your business name, a variation or include a relevant keyword. If you’re still naming your business, brainstorm catchy options using a dictionary, thesaurus or business name generator . Make sure the final choice is brandable, unique and easy to remember, like “bakingwithsam.com” instead of “samteachesbaking.com.” Learn more: Why do I need a domain name? Most expensive domain names   Domain name trends Why paying for a premium domain is worth it, according to 17 business owners   08. Include keywords for SEO   Including a relevant keyword in your domain can help both visitors and search engines understand your website, boosting your SEO and click-through rates. Use keywords naturally and in moderation, since overloading your domain can feel spammy. For example, a poke restaurant website  could use “alohapokeshop.com,” while a photography portfolio  might choose “jimsmithphotography.com” or “nycweddingphotos.com.” Domains that contain a relevant keyword have a slight but measurable correlation with higher click-through rates from search results .  As Tom Smith, marketing team member at University Frames, Inc.  found, SEO and discoverability were paramount when they chose their business domain name. Tom notes: “We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility." One of the best  SEO tips  to keep in mind is to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business.     09. Be descriptive While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For Featured.com  this was a particularly important consideration for their brand.  As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.”  “What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.” 10. Pick the right domain extension   A domain extension, also known as TLD  (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location or owner.   The most common extensions are .com, .org and .net , which together remain the backbone of the internet. As of September 30, 2025, .com and .net alone accounted for 171.9 million domain registrations. This shows how trusted these extensions are for businesses and individuals alike. There are also many types of domains  that can serve different needs and offer alternatives in case your first domain name choice is already taken. When exploring less common TLDs, it’s important to research their reputation, as some newer extensions may have higher rates of abuse. Choosing a trustworthy TLD ensures your website remains credible and aligns with your brand. (Check out the best .com alternatives , according to 33 business owners.) Jeffrey Gabriel, the CEO of Saw.com  Incorporated , says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.” “If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.” Let’s take a look at what some of these domain extensions  are used for: .com : When it comes to what .com is , this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. .com domains are generally considered more credible, as users tend to trust them more than less common extensions.  The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are .biz, .tech, .digital or .company. .net :  Referring to networks and what .net is , it's the second most common extension and is generally used by service providers such as website hosting , databases and collaboration tools. .org : Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org. .info:  This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites. .me : An extension that’s highly fitting for an online resume, blog, portfolio website  or personal brand. You can also consider .blog for a blog website specifically or .tv  for entertainment related sites. Alternatively, both .site  and .website are considered wide-ranging TLD. Other options to consider include: .email, .fun, .world, .solutions, .top, .ninja, .art, .pictures, .directory, .studio, .cloud, .live, .party  .co :  Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. .ai : Originally the country-code domain for Anguilla, .ai domain has taken on a new life as a go-to for artificial intelligence companies, tech startups and digital products. Its rise reflects the booming AI sector—it now sees over 20,000 new registrations   monthly, a trend likely to accelerate as AI adoption grows. While still technically a ccTLD, .ai is widely treated as a generic extension in practice and signals forward-thinking innovation to users and investors alike. ccTLD:   Country code top-level domains  are domain extensions that show off your physical whereabouts and might give your local SEO a boost.   For example, “.de” for Germany, “.fr” for France, ".nl" for the Netherlands, ".mx" for Mexico, ".br" for Brazil, ".be" for Belgium, “ . co.uk” for the United Kingdom   are all ccTLDs that signal local relevance to search engines.   Learn more: New top-level domains  and most popular domain extensions   11. Do your research   Before buying a domain, make sure it doesn’t infringe on trademarks or copyright and isn’t already used by another brand. Check availability through domain registration sites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. It’s also smart to investigate domain history. If you’re buying a pre-owned domain, tools like the Wayback Machine or WHOIS history can show how the domain was previously used. This helps you avoid potential SEO penalties or reputational issues from past misuse. Learn more: Domain lifecycle How to find the owner of a domain 12. Check for trademark issues Before choosing your domain name, take a moment to check for trademark issues. This simple step can save you from legal complications down the road, like disputes, rebranding or even losing your domain. Start by searching for existing trademarks that might overlap with your chosen name. Use free tools like the USPTO trademark search database or resources available in your country. If your business operates internationally, the WIPO Global Brand Database is a helpful option for broader searches. Keep in mind that while many domain registrars check domain availability, they don’t screen for trademark conflicts. For added peace of mind, consider consulting a trademark attorney or legal professional—especially if your domain name is crucial to your brand. Found the perfect name for your business? Lock in your domain  before someone else does.   13. Think long term with your domain name If you plan to grow your brand, start thinking ahead. Consider securing a few variants of your domain—different extensions like “.com” and “.net,” or slight name variations—to protect your brand and keep your options flexible. You can even connect multiple domains to the same website  to maintain consistent branding while leaving room to expand. If your ideal domain is taken, look into premium or pre-owned domains. They often come with built-in authority, SEO value or a stronger brand presence, giving your business a head start. Choose a domain that won’t limit future growth. For example, a beauty parlor offering nail services today might later expand into hair or spa treatments, so pick a name broad enough to cover future offerings. A flexible domain also makes it easier to create email addresses that grow with your business. Remember, personal sites and business websites have different needs. Personal domains can be creative and interest-driven, while business domains should be professional and consider competitors. If you need ideas, a website name generator  can help you brainstorm names that stand out. Expert tip from Ofir Gvili, domains PMM at Wix: “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” Read also: Tips for future-proofing your domain  or 6 signs that it's time to change your domain 14. Act fast when securing your name   Once you have made up your mind, you should learn how to register your domain name  as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited domain registrar that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the best domain registrars  can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase.   If you’re curious as to  how much a domain name costs  and if you can get a free domain , note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many website hosting  platforms that include the first year of domain registration for free.   By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one website infrastructure  roof. Learn more: How to create a business email Email name ideas   Can you buy a domain name forever? 15. Match your domain with social handles Your domain name is only one part of your online identity. To build a consistent brand, make sure the same (or very similar) name is available (you can learn more about how to check if a domain name is available with our guide) across major social platforms like Instagram, TikTok, YouTube and LinkedIn. This way, customers can easily find and recognize you no matter where they interact with your brand. Before you commit to a domain, do a quick search to confirm that matching handles are free. If they’re already taken, consider slight variations that still feel on-brand and easy to remember. The goal is to keep your name uniform, simple and unmistakably yours across every channel. Tips for picking your domain name Domain name tip Why it works Use a domain name generator Kickstart ideas and explore available options quickly Keep it short and memorable Helps with brand recall and easier typing Make it easy to type and pronounce Minimizes confusion and user error Avoid numbers and dashes These often complicate clarity and credibility Consider clarity and accessibility Choose names that are inclusive and easy to understand Target your area Localize your name if you serve a specific region Stay on brand Align with your tone, values and visual identity Include keywords Improves SEO and shows what your business is about Be descriptive Helps users immediately understand what you offer Pick the right domain extension Choose one that suits your industry, like .com, .store or .ai Do your research Check for availability across platforms and domains Check for trademark issues Avoid legal trouble by verifying name ownership Think long term Pick a name that can grow with your business Act fast Good names go quickly—secure yours once you find the right fit How to choose a domain name for a blog For a blog, the domain name is part of your storytelling—it sets expectations for your content and shapes how readers perceive your authority. Instead of just picking a catchy name, think about how it communicates your niche, perspective and style. For example, a blog on productivity could lean into specificity: “TwoHourWorkWeek” signals a practical, results-driven approach while “FlowStateJournal” implies a reflective, process-focused angle. The subtle difference guides who clicks and who sticks. SEO-friendly blog domains Another practical angle is SEO and long-term traffic strategy. A blog domain doesn’t need to be keyword-stuffed but weaving in a core topic can improve discoverability and brand recall. For instance, “PlantParentLife” instantly signals a houseplant-focused blog while being unique enough to rank well. Using a made-up or compound word like this can also prevent clashes with existing brands while giving you a flexible identity that grows with your blog. Blog domain name that scales Consider future monetization and content expansion. If you want to launch digital products, courses or a newsletter, avoid a name tied too tightly to one post type or style. A name like “DigitalNomadDiary” works if you plan to cover travel, work and lifestyle content, while “BackpackingTipsNow” locks you into one format. Testing domain ideas with potential readers—through polls or small focus groups—can reveal whether the name resonates and feels trustworthy, which is often more valuable than cleverness or trendiness. When choosing a domain name for your blog , focus on clarity and memorability. Keep it short, easy to spell and reflective of your niche so readers know what your blog is about. Pick a name that's flexible enough to cover future topics or expansions like adding new series, products or newsletters. Make sure it aligns with your social handles and consider testing ideas with your audience. What to avoid when choosing a domain name Picking the right domain name sets the tone for your website, so it’s just as important to know what to avoid. Trademarks and legal issues:  Check that your name doesn’t step on any existing trademarks. It’s easier to avoid legal headaches from the start. Complicated or unconventional spelling:  Weird spellings or slang can make your domain tricky to remember or share. Keep it simple. Double letters:  Extra letters might trip people up when they’re typing your domain. Unintentional word merging:  Watch out for accidental phrases that could confuse visitors. For example, “bestgiftshop” might read as “best gifts hop.” Numbers and hyphens:  These can make your domain harder to type and remember. People often forget where to put them. Overly long names:  Shorter is sweeter. Easier to remember, share and fit on business cards or marketing materials. Too generic:  Names that are too general can get lost among competitors. Choose something memorable that reflects what you do. According to Lori Appleman, the Co-Founder of Redline Minds: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1 rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Why is choosing the right domain name so important? But fully understanding what a domain name is , and what a subdomain is , you can understand just how much impact it has when planning how to make your website . Here's why choosing the right domain name is so important.   Be perceived as a professional: Acting as your brand’s address online, a well thought out and customized URL will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look. Make your website easy to find: By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site. Expert tip from Ofir Gvili, domains PMM at Wix: “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” How do you buy a domain name that’s not listed? Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to: Identify the domain name:  Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability. Research the owner:  Use WHOIS lookup tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication. Direct contact:  Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain. Offer negotiation:  Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price. Persistence:  Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy. Alternative options:  Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Explore domain pricing and get yours today. How to choose a domain name FAQ What's considered a good domain name? A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation. What to look for when buying a domain name? When buying a domain name, consider the following factors: Relevance:  Ensure the domain name reflects your brand, business or content. Memorability:  Choose a name that is easy to remember for visitors. Simplicity:  Avoid complex spellings, hyphens or numbers to enhance clarity. Keywords:  Include relevant keywords to improve search engine visibility. Availability:  Check for domain availability and consider variations if your first choice is taken. Domain Extension:  Select an appropriate domain extension (e.g., .com, .net, .org) based on your goals. Legal Considerations:  Check for trademarks and ensure your chosen domain doesn't infringe on others' rights. Domain History:  Investigate the history of the domain to avoid any potential issues. How do I go about buying a domain name? Decide on your domain name Check its availability, with a domain search tool Choose a domain registrar, like Wix Register your domain name Pay and confirm the purchase Connect to your website Really stuck for a domain name, how can I find one? Brainstorm with business partners, or even friends and family Use a domain name generator to get access to hundreds of potential names Use a thesaurus to find ideas for names or to use to combine words together to make a name Be inspired by what you read, watch and experience around you How does website hosting impact my domain choice? Your domain name should align with your hosting needs. For example, if you plan to launch an online store, choosing a domain that supports eCommerce hosting adds convenience and scalability. How do I find the domain name I want? Start by brainstorming words related to your brand, business or niche. Use a domain name generator to spark ideas and test different combinations, synonyms or word pairings. Check domain availability through a registrar’s search tool and if your first choice is taken, explore alternate domain extensions or variations that still feel true to your brand. What if my preferred domain name is taken? If your ideal domain name isn’t available, you have a few options: add a relevant keyword, location or niche term to your name, try a different domain extension or consider a slight spelling variation. You can also look up the domain’s owner via a WHOIS lookup and inquire if it’s for sale or keep an eye out to see if it becomes available in the future. How does domain privacy affect my website? Domain privacy, also known as WHOIS protection, shields your personal contact details from being publicly visible in the WHOIS database. This helps protect you from spam, phishing attempts and identity theft. Many domain registrars, including Wix, offer free domain privacy for eligible domains — it’s a smart, no-cost way to keep your personal information private. Can I change my domain name later? Yes — you can register a new domain at any time and connect it to your existing website. Just be aware that changing your domain may affect your SEO, existing backlinks and user familiarity. To maintain traffic, it’s a good idea to set up proper redirects from your old domain to the new one and update your links across social media, email signatures and business listings.

The perfect domain is just a click away:  claim your domain→  Most people choose a domain name for business thinking it’s a one-and-done deal, but I’ve seen many outgrow their domain names or run into issues they didn’t see coming. Whether you’re ready to buy a domain  or start fresh with a free website builder , it’s better to address potential problems early than fix them later. In this blog, I’ll help you decide when it’s time to finally face the music and make a change. Here are the top reasons why you might want to consider switching your domain name for business, based on my experience. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name for business Choosing the right domain name for business is more important than you might think. A confusing, hard-to-remember or outdated domain can hurt branding, SEO and credibility. And if you’re learning how to make a website , this guide will help you spot the warnings signs and show you what to do about it. Key signs your domain might need a change Customers can’t spell or remember it easily. Domain extensions that hurts credibility ( .shop vs .com / .net ). It doesn’t reflect your brand clearly. Poor search engine rankings or SEO penalties. Too similar to another brand’s domain. You’re rebranding or expanding. Issue What to look for Quick fixes Hard to remember Misspellings, long URLs Shorten, simplify, remove hyphens/numbers TLD hurting credibility Unfamiliar extensions Consider .com, .net or widely accepted alternatives Doesn’t match brand Extra words, outdated keywords Secure premium or exact-match domain Low SEO performance Poor rankings, old penalties Audit domain history, set up 301 redirects Too similar to another brand Confusing or trademark conflicts Choose a distinct name, check trademarks Rebranding/expanding Business growth or new focus Update domain, redirect old URLs, secure misspellings & social handles Pair your domain with a professional business email  to boost credibility and keep your brand consistent. 6 signs your domain name for business needs an update If you’re wondering whether your domain name for business is holding you back, here are the key issues to look out for. We’ve also included relevant domain name statistics  to help you understand trends and see how your site compares. Jump to the section most relevant to you: Customers can't spell or remember your domain Your domain extension hurts credibility Your domain doesn't reflect your brand Your site isn't ranking well in search engines Your domain is too similar to another brand's You're rebranding or expanding 01. Your customers can’t spell or remember your domain name The logic here is simple. If your customers struggle to spell or recall your domain, then they’re less likely to end up on your site. Understanding what is a domain  can help you see why this matters, it’s more than just an address; it’s a key part of your brand identity. One way to see if you’re experiencing this issue is by looking at search trends. Do you see people frequently misspelling your domain on Google or on social media?   Alternatively, ask your customers for direct feedback or look at referral traffic for an idea of how many people are finding your site organically. Adam Garcia, founder of TheStockDork.com , once told us, “Last year alone, our domain name helped drive over 100,000 organic visits, since people actually remember and type it directly, rather than having to search for us on Google.” As Adam points out, your domain is a marketing asset. Make sure it’s serving you well. Tips for fixing this issue: Keep your domain name short, and snip out words like “the” if they’re nonessential. According to Wix data, the average domain length is 20 characters, including the “.com”/TLD. Use common words as opposed to jargon or complicated phrases. Avoid numbers and hyphens if you can help it (they’re easy to forget or mix up).  When implementing marketing strategies , use title capitalization to make the URL  more readable (for example, “BestCoffeeShop.com” versus “bestcoffeeshop.com”). If your domain is the same name as your business but is hard for people to remember, try a shorter abbreviation (just like how American Eagle Outfitters use ae.com). Learn more: Guide to domain extensions Cheapest domain extensions Most popular domain extensions Best domain extension for personal website What is an example of a domain name Can you buy a domain name forever? 02. You have a domain extension that’s hurting credibility These days, there are a number of different top-level domains ( TLDs ) you can choose from. There’s .ai , .shop, even .xyz . But while some TLDs, like .shop, can act as helpful descriptors, others might look awkward or unprofessional to your customers. From my experience, a .com domain  and a .net domain  remain the most universally accepted TLDs. That said, if you’re creating a website for a nonprofit or other organization, .org extensions are great too.  At the end of the day, it comes down to your core audience and how they perceive a specific TLD. If you use an uncommon TLD and see lower-than-average click-through rates (CTR) on your online ads or posts, this might indicate that people don’t quite trust your domain. Or, if you notice that you’re the only one in your industry using a specific TLD, you might want to consider switching to a more familiar extension.  Tips for fixing this issue:  A/B test other TLDs by running the same campaigns with a different domain. Do you see any changes in user engagement? If possible, buy your domain with multiple extensions (e.g., einat.com and einat.net) to connect them all to your site and protect your brand.  View more domain name trends , explore .org vs .com  or see the best .com alternatives  (according to business owners).  03. Your domain doesn’t reflect your brand  When you’re starting a business website and learning how to register a domain for the first time, you might end up throwing in an extra word or punctuation mark to get a domain that matches your brand the closest.  For example, before Dropbox landed dropbox.com, it used getdropbox.com to avoid paying a load of money for the cleaner, more direct URL. However as the company grew, it found that more and more people were searching dropbox.com (without the “get”), and they were thereby losing valuable web traffic. Finally, in October 2009, TechCrunch reported , “Dropbox Acquires The Domain Everyone Thought It Had.”  In the same vein, if you find yourself stuck with a second-best domain, ask yourself if it’s time to make a change.  Tips for fixing this issue:  While .com remains king, using another widely accepted TLD like .co or .net could help you secure an exact-match domain name if the .com version is taken. Consider using a country-code TLD as another alternative to .com. Sometimes, premium domains are worth their price. As Cyrus Partow, CEO of ShipTheDeal.com notes, “I found that investing $250 a year in ShipTheDeal.com was worth every penny since it perfectly matches our brand…After trying cheaper alternatives with hyphens and longer names that confused customers, I realized a clean, memorable domain actually saves money in marketing and builds more trust with shoppers.”   Try a domain name generator  to spark ideas or do a domain name search  to see what’s available and secure your ideal URL today. 04. Your site isn’t ranking well in search engines In some cases, different types of domains can actively work against your SEO goals. For instance, if your domain includes irrelevant or outdated keywords that no longer reflect your offerings, search engines may misinterpret what your site is about. This can, in turn, lead to lower rankings and less qualified traffic.  In another instance, a domain might carry a history of spammy behavior or SEO penalties from a previous owner. This type of history can be difficult to fully recover from and may continue to suppress your visibility in search results. Even beyond technical SEO, a confusing or untrustworthy-looking domain can negatively impact your CTR, which search engines pay attention to. Switching to a cleaner, more relevant and brandable domain can help reset your SEO standing and bring in more qualified traffic.  Tips for fixing this issue:  Audit your domain history  using WHOIS Lookup  (to check for frequent ownership changes that could have left behind a negative footprint) and Google Search Console (to see if any penalties have been applied). Evaluate your current domain rankings and keyword relevance using a tool like Semrush. Consider switching to a fresh, brandable domain. Make sure to set up 301 redirects, update all internal links and follow other best practices for how to change a domain name . Learn more about domain management ➔ 05. Your domain is too similar to another brand’s  If your domain resembles a competitor’s or an existing brand’s too closely, you risk confusing visitors and facing legal issues.  As an example, let’s say you’re launching a wellness brand with the URL GlowNaturals.com, only to find out there’s a massively popular skincare company called Glow Natural. It’s likely that consumers will mistype your URL, assuming you’re affiliated with Glow Natural. Search engines might similarly struggle to differentiate your brand. Worse, you could end up with a trademark dispute on your hands. Even if things don’t escalate legally, the brand confusion could hurt your credibility and make it nearly impossible to build a strong identity.  If people constantly ask, “Wait, are you the same as…?,” that’s a pretty clear sign that it’s time for a more distinct domain name. Using domain privacy  when registering your new domain can also protect your personal information and keep your ownership secure during this process. Tips for fixing this issue:  Before making any changes, test your current domain with real people. Ask friends, colleagues or potential customers what they think of your name and if it reminds them of anything else. Do a thorough trademark search on your new name. Search national and international trademark databases to ensure you're not encroaching on someone else's brand. Claim matching social media handles and domains, staying consistent across platforms reinforces your brand and prevents confusion. 06. You’re rebranding or expanding If your business has outgrown its original name or focus, it’s time for your domain to catch up.  Maybe you started as a local business, and now you’re expanding to a global audience. Or, perhaps you’re heading in the same direction as Dunkin’, which dropped the “Donuts” from its original name (Dunkin’ Donuts) to reflect its expanding product line and its dreams of being known as a beverage company.  Your domain should ultimately appeal to the right audiences and reflect where your brand’s headed. Tips for fixing this issue:  Choose a domain that reflects your future, not just your past (read my tips for future-proofing your domain ). Try it out in conversation and consider a soft launch, where you slowly introduce your new domain to your customers or select focus groups.  Announce the change clearly. Let your audience know what’s changing and why.  When rebranding your website, update your email addresses, social profiles, marketing materials and anywhere else that uses your old domain. When moving to a new name, register (and redirect from) common misspellings and other extensions (like .net domain ) to avoid confusion and keep copycats at bay. Also, consider keeping your current domain if it closely matches your new one. This can help you avoid losing SEO equity and traffic from loyal visitors who may still type in your original URL. Sign up for Wix  today and get the perfect domain name in minutes  ➔ Domain name for business FAQ What is a domain name for business? A domain name for business is your website’s address on the internet (like YourBrand.com) that represents your brand online. It’s a key part of your identity and can affect branding, SEO features and customer trust. How do I know if my domain name for business isn't working? Signs your domain name for business may need an update include: Customers can’t spell or remember it It doesn’t reflect your brand Poor search engine rankings Confusion with other brands Outdated domain extensions Should I buy a domain for my business? Yes, buying a domain gives you full control over your online brand, protects your business from competitors and helps with credibility. You can purchase one directly or secure multiple extensions to protect your brand.

The perfect domain is just a click away: claim your domain →  Asking what is an example of a domain is the first step to claiming your own piece of the internet. It's the unique identity that separates your website from billions of others. A domain name is simply the web address you type into a browser to visit a specific site. For example, wix.com is a domain name. It’s friendly, easy to remember and much simpler than typing in a long string of numbers (IP address) that computers actually use to communicate. Getting the right domain is crucial because it’s often the first interaction a customer has with your brand. TL;DR: What is an example of a domain? Aspect Summary Definition The unique web address used to access a website (e.g., google.com). Key component Consists of a name (e.g., "google") and an extension (e.g., ".com"). Main benefit Makes your website easy to find and remember. How to get one Purchase through a domain registrar or website builder. What is an example of a domain? A domain name is the string of text that maps to a numeric IP address , used to access a website from client software. In plain English, it's the text that a user types into a browser window to reach a particular website. For instance, the domain name for Google is google.com. A domain name has two main parts, the label and the extension (also known as the Top-Level Domain or TLD ). In the example wix.com, "wix" is the label, and ". com " is the extension. These two parts work together to create a unique identity that no one else can own once you register it. Benefits of a custom domain Owning a custom domain does a lot more than just direct traffic, it's a powerful branding tool that adds legitimacy to your project or business. Credibility: A custom domain, like yourbusiness.com, looks professional and established. Compare that to a free, generic address like business.freehost.com. The custom version signals to customers that you are serious about your work and plan to be around for the long haul. Branding: A short, catchy domain is easy for customers to remember and share. If someone recommends your business to a friend, you want them to be able to say the name and have the friend find it instantly. A complex or long URL makes that word-of-mouth marketing much harder. Ownership: When you register a domain, it belongs to you for as long as you renew and rent it from your web host. You can also take it with you even if you switch website hosting providers. Common challenges of choosing a domain Understanding how to choose the right domain name isn't always easy and even if you have your perfect domain name example in mind, you might not always be able to use it. Some of the main challenges include: Availability: With nearly 2 billion websites online, many of the best, short .com names are already taken. You might come up with a brilliant idea only to find out someone else registered it ten years ago. Clarity: You might want to get creative with spelling to find an available name (like using "z" instead of "s"), but this can backfire. If you have to constantly spell out your domain for people ("that's froot with two o's"), it creates friction. You want a name that sounds exactly like it is spelled. Cost: This can also be a factor for premium domains. While most new domains cost around $10-$20 a year, buying a domain that is already owned by someone else can cost thousands. Balancing your budget with your desire for the perfect name requires some flexibility and creativity. Examples of a domain Seeing a few domain examples and their domain extensions can help you understand the different structures and possibilities available to you. Classic .com domains, these are the most common and popular domain extensions : google.com amazon.com nike.com Country-code domains (ccTLDs) , these indicate a specific location, which is great for local businesses: bbc.co.uk (United Kingdom) sony.jp (Japan) shopify.ca (Canada) Organization and niche domain, these extensions tell you something about the type of organization: wikipedia.org (Non-profit organization) harvard.edu (Educational institution) twitch.tv (Media and video) New, creative domains, newer extensions allow for more specific branding: baker.shop portfolio.design startup.io How to get started with a domain Understanding how to register a unique domain is one of the most exciting parts of learning how to start a new website . The process is simple and can be done in just a few minutes. First, brainstorm a list of potential names. Think of variations, synonyms, or different extensions you might use if your first choice is taken. Keep it short, simple and easy to type. Next, go to a domain registrar or a website builder like Wix. Use their domain name search tool to check the availability of your ideas. The tool will tell you instantly if a name is free to buy or if it is already taken. It will also suggest alternatives you might not have thought of. Once you find an available name you love, follow the prompts to register it. You will typically pay a small annual fee to keep the name. If you are building your site on Wix, you can often connect your new domain immediately, or even get a free domain voucher with a premium plan, streamlining the whole process. Learn more: can you buy a domain name forever? What is an example of a domain FAQ What's the difference between a URL and a domain? A domain is the main address of your site (e.g., wix.com). A URL (Uniform Resource Locator) is the full specific address that leads to a specific page on that site (e.g., https://www.wix.com/blog). The domain is a part of the URL. Can I change my domain name later if I need or want to? Technically, yes, you can switch to a new domain name later. However, it can hurt your search engine rankings and confuse regular visitors who know your old address. It's much better to take the time to choose a name you will be happy with for a long time. Do I need a website to buy a domain? No, you can buy a domain name without having a website ready. Many people purchase domains to park them and save the name for a future project. This prevents anyone else from taking your idea while you get your business plan together.