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20 responsive website examples to help you design for any screen size

Each website here uses a particular creative strategy, like flexible grids, multiple columns, or zigzag layouts, to perform on all screens.

Design By Asgher Zamana

Profile picture of Ido Lechner


13 min read

As a web designer, the last thing you want after spending untold hours building out a site that looks great on your screen is for it to look glitchy on someone else’s. (And with the number of devices there are in the market lately, your site is pretty much guaranteed to show up on some unexpected screen sizes.)

In this day and age, a responsive web design approach that ensures that websites behave well on a variety of screen sizes and resolutions is pretty much table stakes.

With that in mind, we’re sharing a curated collection of responsive websites from a variety of sectors. Each responsive website example on our list uses a particular creative strategy, like flexible grids, multiple columns and zigzag layouts, to make sure their design can be viewed quickly on any device. But before we dive into the examples, let’s answer a few popular questions about responsive design.

What is a responsive website page?

A responsive website page is a page that adjusts its layout and content based on the size of a viewport. A responsive web page looks equally good on a small screen of a mobile device and on a large TV screen.

20 responsive website examples 

01. Maya Lynne Adar

Maya Lynne Adar Website

Maya Lynne Adar is a multidisciplinary designer whose website uses unconventional typography that combines an italicized serif with a sans-serif font. The site additionally features cutout shapes that pop in and out of the screen and a dice-like mechanism (built with custom CSS) that allows visitors to toggle between various color palettes. Animations, hover effects and horizontal scroll further add an element of playfulness and surprise. 

Maya Lynne Adar accounts for the fact that less is more on smaller screens, striving for elegance in simplicity. The minimalist layout presents the artist's work across several menus—a testament to the importance of having a strong information hierarchy when it comes to creating an intuitive UI. The mobile view, however, does away with the horizontal scrolling altogether in favor of a card-like format that presents the different tabs in Adar’s menu. The layout therefore offers a much lighter experience, not only because of the limitations of mobile interactions but because less heavy sites load quicker.

02. Ethical Essence

Screenshot of Ethical Essence website

Ethical Essence’s eCommerce website stands out for its strong branded touches: earthy tones, high-definition videos, sans-serif typeface and well-lit product photography. The company emphasizes these nature-themed visuals, showcasing eco-friendly skincare products against a backdrop of sudsy beach waves and rocky terrain. 

As a whole, the site is gorgeously responsive, with all the elements adjusting well with the breakpoints. That’s all to say, you won’t notice much of a difference on any screen size because the website is formatted to shrink and expand accordingly. One way Ethical Essence achieves this is by changing their product gallery to display just one product at a time on mobile (rather than the row of four products on computer screen sizes), intentionally keeping the product image front and center while displaying related products on a slider. The takeaway: give assets room to breathe, even if they can’t share the width of the mobile page.

03. The Boathouse Agency

Screenshot of Ethical Essence website

The Boathouse Agency's website exudes coolness and creativity, with meticulous attention to detail. The website glides gracefully when scrolling. The combination of videos, animations and unique scroll behaviors creates a non-traditional experience—a perfect complement to a portfolio that showcases innovative design projects and celeb collaborations. Notice how the logo plays well on all sections because it changes based on what’s behind it, keeping the agency’s  branding neutral and letting their work do the talking.

The mobile version of the site offers a more simplified experience. You’re likely not used to being greeted with a video on a handheld device, which immediately sets the brand apart. After that, you’re presented with a scrollable listview of different case studies. It’s all kept neat, tidy and professional on mobile view, with a look and feel that spotlights some of the incredible clients in The Boathouse Agency’s portfolio.

04. Kristina Horan Website Designs 

Screenshot of Ethical Essence website

Kristina Horan Website Designs (KHWD) site is bold from the jump, with sharp contrasting colors that add some pop to the daring grayscale image at the top of the site. The website has an eclectic look and feel as you scroll, using various scroll behaviors, buttons and blurred images that add flair..

The website is arguably even more impactful on mobile, with the same scroll behaviors presented in a tighter area so that there’s something eye-catching at every portion of the scroll. In the header, KHWD tucks the menu behind a hamburger menu (likely to reduce cognitive load), which draws further attention to the striking image on the landing page. It’s all carefully crafted, so take note of how well the header image scales, the flow of information presented and the scroll-friendliness of the website.

05. La Bonne

Screenshot of Ethical Essence website

La Bonne is an organizer of corporate events, experiential marketing campaigns and social gatherings with a website that matches the team’s “good vibes” approach. Upon entering the site, you’re greeted by a collage on each end of the screen. The collage fades on scroll to reveal additional design elements that explain what the company is all about. 

The site is optimized for mobile screens, with reasonably sized, centered text.  The website features contrasting colors and a simple flow of information from top to bottom. The button to submit your contact information is illustrated as an envelope, adding an endearing touch that sets the tone for the relationship from the very beginning.

06. VMV Studio

Screenshot of VMV Studio website

VMV Studio is a self-described collective of designers, filmmakers and visionaries whose website reflects the studio's innovative approach to visual storytelling. Animations, bold graphis and videos breathe life into the web design, showcasing the studio's creativity and technical prowess. Meanwhile, subtle touches—like the frosted glass footer and text fill on scroll—add extra flair.

The same holds true on phones; all the same assets make a comeback without slowing down the website’s load time. You’ll see the same scroll effects, the same high-quality videos and all of the same pages on mobile. It speaks to the fact that you don’t have to dumb down the mobile view of your website when you use Wix Studio. On mobile view, the item grid that features the VMV Studio’s portfolio of work shifts from a looser collection of one to two items per row, to a strict single item per row format that makes the website more scroll-friendly. 

07. Velocity X

Screenshot of Velocity X website

Velocity X leverages mouse hover effects that move the objects in the background, combined with unexpected horizontal scrolling. Blurry shapes, glowing outlines and glass-morphic menus compliment their cutting-edge branding. The recurring use of purple, orange and turquoise hues offers visual cohesion through a branded color palette, and an FAQ menu at the bottom adds further context to the brand’s offering. 

Velocity X maintains its look and feel on the mobile website, the major difference being the resizing of elements and the manual horizontal scroll (done intentionally to preserve the experience). Card menus no longer stack. They’re instead presented as a list view of cards, which is all to say that the mobile website does away with animations to simplify the experience, while still upholding the brand’s visual identity on smaller screens.

08. Moon Rabbit Acupuncture

Screenshot of Moon Rabbit Acupuncture website

Moon Rabbit Acupuncture's website features high-resolution images, a light color palette, hover effects and a thin typeface to draw attention to the main focus of their website: the benefits of acupuncture and holistic healing. Overlayed menus and product shots invite visitors to explore their various offerings, from booking a service, to shopping their products. 

The first thing you’ll notice when viewing the site on mobile is how well images scale down to accommodate narrower screen sizes. Scroll on and you’ll notice that the various grids of assets change so fewer elements clutter the screen per row.

09. Visual Identity Co.

Screenshot of Visual Identity Co. website

Visual Identity's website showcases a striking animated visual right as you enter the landing page. The animation toggles between a gold or purple color at the click of a button. Below, scroll effects like text fill and resizing elements give the website a sense of flow within the movement. The portfolio highlights a diverse range of projects, demonstrating the agency's ability to create impactful visual identities for clients.

Not much changes on mobile, which is a sign of a highly responsive website. Whereas some mobile websites opt out of animated effects, Visual Identity preserves all of the same elements (including a clock that displays the current time in the agency’s hometown of India) that make its desktop version so effective. 

10. Scopetheory

Screenshot of Scopetheory website

Scopetheory keeps their site simple above the fold, using a blank white canvas for a background, a custom typeface and a pared-down navigation menu. As you scroll, things start getting interesting: the brand’s client work is presented in a grid which starts to stack up as you travel further down the website. 

On mobile, the approach is somewhat different; you no longer need to scroll down to be greeted with visuals. Rather, they appear above the fold. The stacking effect still stands though, as does the chat function. An interesting note: Scopetheory brought the "client impact" section up higher on mobile (perhaps to adjust to different expected behaviors between mobile and desktop, or else to emphasize the most important elements first).

11. Esperia Advocacy

Screenshot of Esperia Advocacy website

Esperia Advocacy adds subtle design touches that set its site apart from other company sites in the space: architectural imagery, a mix of italicized and serif fonts, an eggshell background and an oversized, halfway-cut-off footer. 

It all translates quite well on mobile. The company doesn’t remove anything from the mobile site, opting to maintain the same appearance on all devices. Here, the assets have a little more room to breathe, which makes for a more scrollable experience overall. 

12. Product Hiring House

Screenshot of Product Hiring House website

Product Hiring House's website combines multiple effects for a memorable experience. These effects include a sticky header, items that move on scroll (like the venn diagram that squeezes the two circles closer together), hover effects and sliding image galleries. When paired with a rich paper background, a glassmorphic effect and gorgeous landscape photography, you get a website loaded with texture and engaging functionality.

The same holds true on mobile - though it’s all resized. The grid takes on a more vertical alignment here, though the animation effects are preserved. It makes for a seamlessly responsive website that feels similar across all touchpoints.

13. KlikArch

Screenshot of KlikArch website

KlikArch's website greets you with a bold sans-serif font that tells you a little about what the brand does. However, it’s only when you scroll below the fold that you see their work in action. Their header disappears into the top of the screen as you scroll down, revealing product images and team headshots that decorate the screen instead.

Transitioning the site to mobile affords more whitespace when you first land, though as you scroll you’ll find that the contents end up taking most of the space. It’s an interesting play on dimensionality when resizing the website.

14. Strategy Folk

Screenshot of Strategy Folk website

Strategy Folk's website is clean and minimalistic on entry, with a little robot animation that runs across the screen. As you scroll, design assets like text boxes, buttons, cards and more robot animations spring on screen to add movement and excitement. You’ll notice a lot of whitespace on the website, which helps it scale down effectively on mobile.

On mobile, the elements appear tighter together, indicating that you can scroll below the fold to see more. That said, everything behaves relatively the same as on the desktop site, providing a cohesive experience across all screen sizes.

15. Change the Game Studio

Screenshot of Change the Game Studio website

Change the Game Studio's hyper-colorful site is a perfect representation of their ethos: chaotic innovation. Oversized text, unique fonts and maximalist style help the brand go against the grain, and abstract shapes, graphics, patterns and typographies add an extra pop.

The same look and feel is maintained on mobile