You may have heard colleagues talking about Wix Studio, the latest web creation platform by Wix. Maybe you heard buzz about the collaborative workspace, or the AI tools, or the custom CSS.
And now you’re wondering, what is Wix Studio, exactly?
If so, you’ve come to the right place. In this article, we’ll explain what Wix Studio is and elaborate on some specific features that will help you deliver brilliance and smash deadlines for your clients. Ahead, we'll address:
Okay so, what is Wix Studio?
Wix Studio is a web creation platform built for agencies, enterprises and freelancers.
Wix Studio combines out-of-the-box business solutions, like eCommerce and Bookings, with advanced capabilities, like custom CSS and built-in responsiveness, so you can create sites that meet every client’s exact needs at scale. The new workspace makes your workflow and client handoff more seamless.
Now, let's expand on the specific features and capabilities.
The advanced design capabilities
Wix Studio's design tools make it possible to build responsive sites quickly and creatively. Here are some highlights:
Proportional scale
Have your final design in place? Time to exhale. With Studio, elements scale by default. You’ll still need to adjust your design a bit per breakpoint (especially on mobile where elements get too small), but the design won’t break.
Intuitive responsiveness
Built-in responsive behaviors (scale proportionally, hug, fix or fit) allow you to focus on the work, not the weeds. Build your design and choose how you want each component to behave without needing to calculate the units themselves: component sizes can be displayed in “pixels on canvas” (equivalent to their proportional size at that screen width).
Responsive AI
Save time and make any page or section responsive with the click of a button. Studio’s AI helper will adapt your designs for any device in an instant. Choose to continue with the suggested layout, or discard changes to go back to the original design. Read more about Wix Studio's AI capabilities.
No-code interactions and animations
Level up your designs in an instant with a veritable buffet of no-code interactions, and a super intuitive way to set them up. Hover, click, scroll, loop, entrance and background scroll are all at your fingertips—plus, you can choose and customize a preset interaction or create your own with a variety of triggers.
Custom CSS
No training wheels here (if you don’t want them). Deep dive into your creations, tweak features and build signature experiences with custom CSS.
Want a style or animation that’s not yet available in the editor? Create your own animations and even apply multiple animations to an element. All in all, adding CSS gives you added control over your designs. Here's more on how to use our custom CSS.
Section grid
Also known as a bento grid, this is a whole new experience for creating a layout using a grid. It’s discoverable, intuitive to use and easy to set up sections. Choose from preset section layouts and split and swap cells, show & hide them, adjust rows and columns, collage, add background images, align content in a cell and resize grids.
Business solutions for any industry
The Wix Studio business solutions help you deliver projects for clients with a variety of needs—like setting up an eCommerce shop, booking classes and appointments, event registration and placing restaurant orders—all built and supported by Wix.
With Wix Studio, all the business functionality clients need is ready to go out-of-the-box and in one place, with no need for plugins, code or 3rd party applications, so you can keep the business ops side of your client site simple and streamlined.
No need to spend time on updates and maintenance, these solutions are always reliable and secure. Want to customize the functionality a bit? Now, you can say yes to any project by extending these native business solutions with hundreds of APIs for any client need.
Tools for developers
With the Wix Studio development platform, you can build on an open platform; customize, extend and replace native Wix business logic, features or flows. That means more innovation and collaboration, expanded functionality and accelerated development. This approach also allows users to consume Wix features outside of our ecosystem and monetize features using the Wix App Market. Here are a couple ways how:
APIs
Interact with any entity in the Wix Studio ecosystem. Connect to native or third party APIs and customize how they work for you.
SPIs (Service plugins)
Extend, customize and replace Wix functionality by letting sites and apps interact with external services.
Some other offerings for developers:
Wix Blocks
Devs can also use Wix Blocks to develop bespoke widgets that can be deployed across multiple sites, then sold as apps on the Wix App Market.
Coding on your terms
Build on your preferred IDE, online in the Wix IDE or locally through the GitHub integration, to create anything your clients need from custom functionalities to full-stack solutions.
AI code assistant
The AI code assistant is built directly within our VS Code-based environment. Use it to generate tailored code snippets, troubleshoot bugs and get product answers.
New ways to work more efficiently as a team
The workspace
The new Wix Studio workspace is built specifically to meet the needs of agencies, enterprises and freelancers. Manage your client’s site more efficiently with easy access to all your websites, reusable templates and widgets located in the left-hand menu of your workspace. You can manage all your sites at the account-level in one central hub, including all your client subscriptions and domains, customer portal and even a support history log. (Read more about how to work efficiently with Wix Studio.)
Consider your workplace your control center—it’s built for multitasking. No need to log in with different emails to be part of multiple teams (looking at you, freelancers working with multiple agencies). With Studio, you can toggle between multiple workspaces without losing a beat.
Collaboration tools
Concurrent editing allows for a real mind-meld. Users can create together, leave live comments, tag others and attach comments to specific elements on the canvas for context, all in real-time. (Like Google Docs but web designers.)
Site owners can also customize roles and control detailed permissions for their team and site collaborators, so team members and clients have access to everything they need—but not more than that—so your designs stay just how you left them.
Wix Studio's design libraries also make it possible to share and reuse your collection of typography themes, color palettes and design assets on any site in the same account.
Marketing solutions
Set your clients up for growth with cutting edge SEO and marketing tools. Here's a quick rundown:
Automatic SEO updates
Every Wix Studio feature update and release is built with SEO in mind, so you have the infrastructure you need to set your clients up for SERP success. (Read more about Wix Studio SEO.)
Bulk actions
Implement your SEO tasks at scale and save time with world class tech SEO defaults and automations, like automated 301 redirects for product and static pages, plus automated structured data markup for multiple page types, which gives your SEO specialist more time to focus on other organic growth areas, and protects users from making mistakes.
Deep, native integrations
Integrations with platforms like Google, Bing, Amazon and Etsy are built, maintained, and updated in direct partnership with market-leading tech. That means we’re creating integrations with the actual source themselves rather than using third-party plug-ins, so your apps work as smoothly as possible.
Your own marketing tool kit
Connect to your preferred apps, like Klaviyo, OpenAI, Google Merchant, Semrush and SERanking, using Wix’s extensive app market, or build and embed apps and integrations with custom-code.
Get started on Wix Studio and build wow-worthy sites today.
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