Structured data and AI in 2026
- 18 hours ago
- 1 min read

Join this webinar to learn how structured data supports your visibility in AI and search in 2026. We’ll explore how this data helps you show up across classic and conversational search engines, including traditional Google search, AI Overviews, and ChatGPT. You’ll also see how schema markup works in new Wix SEO features like NLWeb.
Expect insights from Martha van Berkel, schema markup expert and founder of Schema App. You’ll also get a tactical look at structured data on Wix from Crystal Carter, Wix’s Head of SEO Communications.
What you’ll learn:
See how schema markup impacts visibility in AI search
Learn how to generate your schema markup that drives growth
Discover NEW schema markup features in Wix SEO tools

Martha van Berkel
Co-founder and CEO of Schema App
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced schema markup to build content knowledge graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of schema markup and thrive in an ever-evolving digital landscape.

Crystal Carter
Head of AI Search & SEO Communications, Wix
Crystal is an SEO and digital marketing professional with 20 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid AI Search & SEO Communicator, her work has been featured at Google Search Central, BrightonSEO, Moz, OMR, Semrush and more.
