— Shares a 70-Second Extended Version of Its Ad Online With the 30-Second Version Set to Debut Only During the NBC Broadcast of the Big Game —
Tel Aviv, Jan. 27, 2015 — Leading web development platform Wix.com (Nasdaq:WIX) shared an extended, made-for-web version of its 30-second Super Bowl XLIX commercial today.
Featuring NFL legends Brett Favre, Terrell Owens, Emmitt Smith, Franco Harris and Larry Allen along with Entourage’s Rex Lee, the Wix ad follows the players as they launch quirky new businesses highlighting their personalities and signature styles on the field. The commercial was directed and produced by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, working in collaboration with San Francisco creative team Jeff Huggins and Andrea Janetos. Watch the extended version of the commercial here: http://youtu.be/P5SB1Ypy1EM
As a leading internet company, Wix’s #ItsThatEasy Super Bowl campaign goes well beyond air time during the February 1st broadcast of the Big Game. Through a gradual release of video teasers, photos, contests and more, the Company has been building a multi-layered social media campaign engaging with fans weeks before game day. Building a comprehensive web and social media presence for each of the players, Wix is leveraging the web to market the fictional businesses introduced in the ad the same way a real small business would.
“Our goal for Wix’s Super Bowl campaign is to create a story that is perfectly aligned with what we actually enable our users to achieve each and every day: to create, manage and grow a web presence of their own,” said Omer Shai, Wix.com’s CMO. “As a first-time advertiser, we welcome the challenge of cutting through the clutter to engage with hundreds of millions of people in a clear and entertaining way.”
Since the launch of Wix’s #ItsThatEasy campaign on January 7th, fans have been actively immersing themselves in the fictional world of the football greats’ new businesses. Combining social media interaction between the players’ official accounts and those created for the campaign helped heighten fans’ interest and involvement. The extended version released today is more than just another layer of the campaign – it illustrates the complete story of how Wix enables any business owner to easily build a beautiful and professional web presence.
Wix has chosen to take on a Super Bowl advertising campaign as part of a broader branding strategy, designed to make it the go-to destination for creating and managing and growing a comprehensive online presence.