TEL AVIV, May 13, 2015 — Leading web development platform Wix.com (Nasdaq:WIX) today announced that its new advertising campaign, starring supermodel Heidi Klum and actor Rex Lee, will hit TV screens on Thursday, May 14th. A direct continuation of the company’s #ItsThatEasy Super Bowl campaign, where 5 NFL greats transitioned from football stars to small business owners with the support of their Wix websites, this new campaign will follow an energetic Heidi Klum seeking for the next business venture to add to her already busy life.
Illustrating how Wix enables any business owner to easily build a beautiful and professional web presence, the campaign features Heidi going through her A-list daily routine, running business ideas by her agent, played by Entourage’s Rex Lee. Once she pinpoints the right business, she gets it started right away by building her own website with Wix.
The ad is part of Wix’s new cross-channel marketing campaign that is designed to go beyond TV audiences. The campaign aims to further expand reach and encourage fan engagement through made-for-web creatives, social media activations and exclusive content for YouTube, Facebook, and Twitter all using the company’s #ItsThatEasy hashtag. The campaign will also include designated websites created for each of the business ideas shown in the spot.
“When technology gives people the freedom to get creative, the way Wix does, it creates a space where function, beauty and self-expression come together” said Omer Shai, Wix CMO. “Heidi is the perfect person to drive this message home. She’s an entrepreneur who knows the value of a comprehensive solution that lets you stay in charge and effectively grow your business exactly the way you want it.”
Watch the extended version of the commercial here: https://youtu.be/mjhZ11vGl1Q
The commercial was directed and produced by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, working in collaboration with San Francisco creative team Jeff Huggins and Andrea Janetos.