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Creating a beautiful website is one thing; transforming it into a whole experience that mesmerizes users and meets their every need is a different story altogether. These websites have managed just that, with spot-on UX design. Crafting beautiful creations comes as second nature to most designers. Certain color combinations mesmerize us, our eyes are drawn to perfect compositions, and we have some kind of innate gene that tells us what looks good and what doesn’t (any scientists in the crowd? Don’t judge). It’s true that crafting a beautiful website design is not a task to be taken lightly. But coming up with one that also creates a whole experience, has a logical layout and hierarchy on each page, enables users to navigate freely and tells a complete story from start to finish – or in other words, has perfect UX, really is a challenge (as you can tell from these UX design trends ). We’ve handpicked five Wix websites whose talented designers have clearly considered the user throughout, resulting in truly successful UX design . Run Wild Design > One-pager with a fixed menu & a visual storytelling experience A powerful fullscreen video is the first thing that greets you on entering Run Wild’s website. This dramatic hero draws you in, while the extra details on the top fold serve a more functional role. The large, concise text immediately explains where you are, and the ‘show me how’ button indicates there’s more content to be found, making website navigation accessible to those who aren’t accustomed to scrolling. As you venture down the site, Run Wild’s story unravels before you, starting from a personal first paragraph, to design projects that integrate seamlessly into the experience, to testimonials and a ‘contact me’ section at the end. All this is presented in strips, with inviting text, big images and fun animations that make you want to explore further. The website menu at the bottom acts as a summary, as well as offering the user further actions, ensuring that the experience doesn’t end abruptly. Feeling short of time? Run Wild have thought of you too, adding fixed social icons and a hamburger menu for those who’d rather not scroll. The menu opens up as a fullscreen lightbox, so you can always close it and return to the point you were previously at. A satisfying ‘full circle’ sensation is created, with the top fold’s video being subtly incorporated into the logo at the very bottom of the page. But it doesn’t stop there: the experience is completed with the ‘back to top’ icon that takes you on a sped up journey back to the hero video, giving the user a recap and a sense of conclusion. Run Wild Design‘s website Styling by Whydee > Personal touch in the microcopy & a unified visual language in every detail The first thing you may notice about this website is the general bright and clean design, consistent throughout each and every detail. Yaya Ding, the face behind the brand, has added various elements that show that she’s clearly paid attention to the user’s comfort, putting the UX design in the forefront. The small ‘back to top’ icon that rightly appears just when you start scrolling down is a real time-saver, as is the search bar, that makes getting to the content you desire just that little bit easier. Additional nice touches are her handwritten logo at the top of the page, a personal ‘love, Yaya xo’ at the end of each blog post and cute microcopy, especially on the ‘contact’ page. Instead of ordering site visitors to follow her on social, she’s gone for a much friendlier ‘let’s get social!’. Placing her blog on the homepage, as opposed to her portfolio, shows that she’s less about selling her services and more about sharing her ideas. Starting a blog and writing content is also a great way to show users that you’re active and take your profession seriously. Last but certainly not least, are the crisp photos throughout the site, whose color palettes somehow harmonize perfectly. Styling by Whydee‘s website Design Matters > Organized menu & various navigation options to suit every user Before we get carried away expressing our undying love for the gradient background and for the podcast itself, let’s focus on the website’s UX design (that’s what we’re here for, after all). Everything about Debbie Millman’s website is crystal clear, leaving no space for confusion: from the short and engaging explanation at the top, to the super organized menu bar that includes any details you could possibly need to locate a podcast on a specific topic. The fixed header means that even if you start by scrolling down to browse the interviews, you can always change your mind and search via the menu instead. It allows you to easily sort through the content, filter results and get to your desired page. If you’d rather a more fluid kind of navigation, you can search via tags. These diverse options suit all types of users, whether they know exactly what they’re looking for, or prefer to explore and see what interests them. By having a ‘load more’ button, the loading time is sped up – always a plus. Built with Velo by Wix , the site is full of rich content and dynamic pages. To top it all off, take a peek at the cute favicon (featuring an icon of Debbie Millman), indicating that this site’s creators really have considered the whole experience. Design Matters ' website Liron Ashkenazi > Structure that emphasizes the works themselves & a fixed header that appears on every page This online portfolio by super talented multidisciplinary design director Liron Ashkenazi gives her works the platform they deserve. The website’s structure and the text in the header are simple and to the point. But don’t let that fool you – this portfolio is full of small tricks and attention to detail that take it to a whole other level. The individual pages have similar layouts, with each one being slightly adapted to suit the specific project. A few of them add variation by breaking the mold, while the header stays put throughout, creating a nice effect when navigating between pages. The gallery for The-Artery project combines screenshots, motion and brief explanatory headers in a seamless and unified language. A similar thing can be said for the 24 Hours in Icons page, which is full of movement and animations that transform it from a simple gallery to an engaging experience. From the works themselves, to the straightforward language (including the ‘Don’t steal anything. Duh’ in the footer) and seemingly effortless layout, Liron Ashkenazi manages to create an effective and nonchalant vibe. By showcasing the projects on the homepage and minimizing the number of CTAs, the emphasis is rightly placed on the works themselves. Liron Ashkenazi 's website OFFF TLV 2018 > Clear branding throughout & an organized structure Created by Studio & More , this website acts as a landing page for this year’s OFFF design conference in Tel Aviv. Not only are the essence and purpose of the website clear at first glance, but so is the branding, with a strong unified visual language in every detail. The designers behind this site have clearly considered the users, enabling them to reach the required pages quickly and easily; the two most important CTAs appear right in the center of the top fold and the fixed menu header means that you can either browse the site leisurely, or navigate through the pages in a more direct way. The ‘chat’ option improves the user experience , allowing them to speedily receive responses to any questions they may have. The subtle animation and hover effect on the ‘buy tickets’ button makes it stand out, grabbing visitors’ attention. A classic site structure is just right for this kind of event website. It starts out with a teaser at the top, goes on to present the speakers and ends with a big footer full of all the relevant info. As you move down the homepage, you discover that each strip has been designed in a different way, making the scrolling experience especially engaging. Your eyes are kept stimulated as you scroll, with an aesthetic combination of text, stills and videos layered in various ways, and certain elements that break the grid, shaking up the alignment. An extra sense of movement and energy is achieved by including animated headers on each page. Learn more: What is a wireframe OFFF TLV 2018 website by Studio & More

Whether or not UI and UX design are a mystery to you, it's safe to say that each workplace has a slightly different approach. Here's a look into the essence of both disciplines. Yin and yang are similar to UI and UX in more ways than one. Not only are the pair inseparable, unable to exist without one another, but there are also very few people who can tell the difference between the two. Okay, this might be an overstatement for UI and UX design, but who here actually knows which is yin and which is yang? Without further ado, let’s take an in-depth look into the profession. We’ll clarify what the difference between UI and UX design actually is and go over some of the key stages involved in each one: UI and UX design: the basic definitions It’s true that a UI ( user interface ) or UX (user experience) designers’ main aim is to enhance users’ satisfaction, by creating products and interfaces that are intuitive, simple and efficient. And many people have a part to play in this, including developers, content writers and more. But what exactly is each designer’s role within this overall aim? In general terms, UI is about the visual design of the product interface. Depending on the nature of the product, this normally includes the layout, icons, buttons, information architecture, colors, typography, animations and illustrations. And as the name suggests, UX is about the user, or rather, human experience. It’s about analyzing people’s intents when they use the product – what they should feel, what they need to understand and what action they should eventually take. In most cases, this part is done first, followed by the visual design. To summarize with an effective metaphor, you can think of it as a house: UX is about providing the skeletal structure, deciding where each room should be placed, planning the electricity system and other structure-related aspects. The UI is more about the details, such as the doorknobs, curtains, colors and more. In the end, all these elements come together to make up a whole experience and atmosphere. These might sound like two very separate areas of expertise, and it’s true – they are different and each one requires a wide array of skill sets. However, just like coffee and cake, they complete one another. Imagine, for example, an instruction manual for a complex coffee machine. It could be the most beautifully designed thing in the world, with the most stunning color palette and on-trend fonts, but if it the user doesn’t manage to understand what they’re supposed to do, they may as well throw it away (or hang it up on their wall). That’s exactly where UX comes in. As the two professions are so intertwined, at Wix, designers specialize in both UI and UX – a requirement that is brought up right from the initial design interview. This allows them to package an optimal product experience, that includes spot-on functionality, content and visuals. Is UX just about functionality? A large part of UX is about making a product functional, but the road to perfect functionality is long and winding. When it comes to the house example (hint: look up!), certain things might be obvious to us, as we have personal experience of them. We know that it makes no sense for the electricity sockets to be too high up to be reached and that a kitchen sink that’s far away from the dishwasher is a nuisance, not to mention having to get out of bed to switch the light off. But when it comes to developing other products of whom we’re not users, further work and investigation is required. As well as the structure and functionality, many products also involve visual and textual experiences, which is why UX designers and writers work together closely, especially at the beginning of a project. Without the right text, it’s difficult to test the product, so taking care of the text from the start is important. On top of working with UX writers or microcopy writers, designers from this field also collaborate with a number of other team members, such as product managers, engineers and more. Together, they conduct the following research and processes, while constantly keeping in mind the desire to create a product made up of an optimal mixture of business goals and user needs: – Product analysis: gather BI (Business Intelligence) to understand more about your users’ behavior, know support issues users have faced in the past or are likely to face, do competitive analysis, pinpoint the pain points and determine the goal of your product. As soon as you have a goal, you can create a plan and stay focused on your purpose throughout the process. – Create low fidelity wireframes and interactive prototypes that include user flows, focusing on allowing users to fulfil their desired goals. To do this in the best way, know which personas will be using your product, what their aims are, and what their entry points are. Creating various iterations will help you understand the different scenarios of the product and which screens and panels are required. This preferably comes before the visual part of the design and even more importantly, before the technical developments are too advanced. Sketching out user flows at the beginning of the process An interactive prototype created for the Wix Editor – Conduct usability tests throughout the project (as well as once the product is live) so that you can make the right decisions. It will also enable you to save design and development time. – Once the product is live, further tests and analysis are done, so that the product can be refined. Also conduct A/B tests to get insights into how your users interact with the prototype (or live product) you created. You can discover what they liked, what they found challenging and ultimately – how you can improve the product. Is there more to UI than beauty? When there’s a final structure and prototype that has been tested and approved, the UI design begins. Of course, the name of the game is to create a beautiful product, but that’s not all. In fact, the appearance of any product has a much deeper, psychological impact on the user. Imagine, for example, how a room with cream-colored linen curtains blowing in the breeze would make you feel, in comparison with dark heavy velvet ones. And pressing a smooth touch-screen light switch will feel completely different than a standard switch. These are just a few of the decisions UI designers take into account. Depending on whether they’re working according to a design system, or for a newer brand whose visual language may not be as clearly defined yet, here are some more details that their work entails: – Gathering inspiration and exploring various concepts. – Designing various details, such as buttons, text fields, drop down lists, menu bars, search fields, icons, accordions, pop-up boxes and more, keeping aligned with the brand’s language and the product’s style guide. This means that all visual elements will be consistent and will come together to form the desired look and feel. Planning how each element will look at each and every stage – Choosing a color palette that’s in line with the branding. – For digital products, UI designers add extra elements (or “delighters), such as animation, video, illustrations and micro-interactions, to complete the overall experience and achieve the desired vibe. – Making sure any online assets are responsive, working well on desktops and mobiles of different screen sizes. Planning the position of each panel Creating emotional connections with users As already mentioned briefly, the visual aspects of an interface can evoke different emotions, as can text, that has a crucial part to play in the user’s overall experience. Let’s examine this topic further, from a UX perspective too. The aim here is to spark a connection with the user, creating something that they can really understand. By basing a website or app’s structure on a mental model (or in other words, something that we’re familiar with from our everyday lives and experiences), the user is more likely to feel a cultural or emotional connection. What does this mean in concrete terms? You can try replicating a familiar situation, like strolling around a city aimlessly, into your online design portfolio, for example. Just like you might discover surprising spectacles when walking around city streets, you can make the online browsing experience fluid, with fun little surprises along the way, such comical animations, interactions and more. When it comes to visual design, there are infinite ways to conjure up emotional connections with users. UI designers aim to develop a whole language that will be consistent throughout every detail of the brand’s products. Anything from color choice, to illustrations, videos and sound can be used to evoke sensations and communicate a specific vibe. A website featuring cute hand-drawn illustrations and pastel colors will make the user feel one thing, whereas a website with a dark fullscreen video on the homepage will create quite the opposite sensation. See how The Entropy Project’s design portfolio, built on Wix, does just that, with powerful visuals that draw you in and create a mysterious and intriguing feeling. The Entropy Project's online portfolio User experience beyond the four corners of your screen What’s the first thing that comes to mind when you think of UX? If your answer was anything involving websites and mobile apps, you’re right. But these days, the scopes of both UI and UX are broadening. Companies have a growing awareness of the importance of understanding their users and how these methods can improve their user experience – ultimately, impacting retention. UX is now employed across a variety of products, interfaces and services – and not only those with a web presence. It’s not just about the interface, but rather about the product’s experience as a whole. Referring to the Wix eCommerce product for example, UX designer Israel Martin Alberto explains that “the experience involves every detail, from start to finish. It’s not just about the online part. It’s about the moment the user clicks onto your site, all the way to the moment they receive their purchase at their doorstep and open the package.” The idea is to accompany the user throughout their whole journey and through different obstacles. “That’s how you can build a strong relationship with the user,” explains Israel. You can take a look at the case studies on these UX design portfolios and these websites for UX inspiration and research to gain a better understanding of the full process a designer goes through, as well as these UX design trends . UI is no different in that it’s also used for a variety of interfaces, whether they’re online or not. Any product that involves a point of contact between the object and the user, such as coffee machines, keypads and car dashboards, should be designed with UI in mind. Want to rest your minds and just enjoy some eye candy? Take a look at this inspirational selection of websites that nailed their UX design .

Facebook isn’t called the largest social platform for nothing. In fact, its capabilities extend far beyond social networking. Yes, it’s a great place to stay in touch with your friends and former classmates, find inspiration, and receive insights on all things current – like the latest Web trends or breaking news updates. But this alone isn’t what attracts over two billion monthly active users. On Facebook, you can practically do anything you want, like shop in the Marketplace, discover events happening in your city, seek recommendations in a group about any product, service, or interest, browse your favorite business’s Facebook page, you can also use it for business and advertising ( Facebook retargeting being just one example of this) – we could go on. The first step to opening up this door of business opportunities is to create a free website . Then, you can link it on your Facebook page. Only after you have your own, you are able to take advantage of the many cool features available on the platform. Here's our guide to creating an impressive Facebook account: Sign up to Facebook Express yourself with images Fill out your profile information Control your privacy settings Like and follow your favorite business pages Customize your News Feed Start posting and engaging 01. Sign up to Facebook Facebook marketing encompasses many different elements, including creating a Facebook business page , Facebook advertising , growing and engaging with communities, and more. So, if you haven’t yet, here are the eight steps you need to take in order to create your own personal Facebook account: Go to Facebook.com . Fill in your personal details: your full name, email address, and password. Note that you’ll only use the last two for future identifications. Confirm your identity via email. You’re all set! Now you can start adding friends. Facebook will suggest people you might know based on your email address. You can also add friends based on their email addresses or type their names into your search bar later on. 02. Express yourself with images Images are a big part of social networking. They allow friends to find each other easier among the 930,528,509 other Joe Smith’s profiles out there. Plus, it gives you the opportunity to truly express yourself. If there are just two images you should focus on, these are them: Upload a profile picture: Your profile photo is the image associated with your account. It’s now circular shaped, and smaller than the cover photo (mentioned below). All of your friends (and potentially the public, if you allow it) will see this image. So, make sure to choose one that clearly identifies you and your personality. Add a cover photo: This is a large landscape image that’s visible at the top of your profile. It spans across the header of your profile page, which means it’s eye catching to your page visitors. Therefore, it should be something you want people to see, from a beautiful landscape photo or quote to pictures with your family and friends. But really, it’s completely up to you what goes here, as long as you keep it appropriate. 03. Fill out your profile information Beyond photos, this is how you will describe yourself in words and through connections. Here you’ll want to include everything from where you work and where you went to school to places you’ve lived, personal interests, professional skills, and more. This way you’ll be able to find associations with other Facebook users and discover more people that you know on the platform based on your mutual items. In addition to these options, you can also include a short bio describing a little about yourself to allow your Facebook friends to get to know you even better. Pro tip: Your bio is a great place to expose users to your website, social media channels and more. With a link in bio tool like Hopp by Wixx you can direct users towards all of your online assets from one designated URL. 04. Control your privacy settings You have control over who sees almost every piece of information on Facebook. That is, by making it public or private. This means everything from a photo of you, an update that you share, your birthday, or what mobile phone apps are connected to your account. It’s possible for all of these that you can choose whether you want it be visible to just yourself, just your friends, or the general public (which includes everyone on and off of Facebook). There are many aspects that you can control within Facebook’s settings to get more specific than just ‘private’ or ‘public,’ such as groups, specific friends, and people in a certain location. 05. Like and follow your favorite business pages As Facebook is the place to know what’s happening in the world, the only task required by you is to bring it within arm’s reach. You can do so by liking and following businesses that you admire or ones that share content that entertains, inspires, or educates you. Even better, why not follow accounts that do all three of those things? For example, on Wix’s Facebook page you will find helpful articles that are intended to help small businesses, marketers, and website owners thrive. On top of this, we share videos that spotlight stunning Wix users’ creations, engaging contests, celebratory posts about our favorite Internet holidays, sporting events, and other viral and entertaining content. We suggest finding and following accounts that excite you in order to make the most out of your Facebook browsing experience. 06. Customize your News Feed Your News Feed is the place where you can share your own posts as well as view your friends’ posts and other interesting content and events. The best part about this space is that you can completely control your experience. Within your ‘News Feed Preferences’ there are many customizable settings. These include very interesting Facebook features, such as prioritizing who you see first amongst the mass of publications and pages you might have subscribed too. Want to give it a try? Go back to the Wix’s Facebook page , click on ‘Follow’ near the cover photo, and then hover over the ‘Following’ or ‘Liked’ button, and select ‘See First’. Other interesting tools you’ll find in the ‘News Feed Preferences’ are the possibility to discover new pages that match your interests, and reconnect with people and groups that you’ve unfollowed. The point is to make sure that you never get bored of your News Feed, as you can curate it just the way you like it. 07. Start posting and engaging You can start right away by sharing anything from interesting articles to discussions to photos. Facebook offers so many opportunities for content that it could make your head spin. A few of these are posts in groups you join, real time updates in the form of live videos or additions to your Facebook Stories, chat or video call friends via Messenger, create and join events happening in your area, and so much more. You can also interact with your friends and favorite business’ pages too. This is a place to share your voice and opinion, as well as receive answers. Even if your question is customer support related, Facebook is a gateway for that too. Many businesses today use Messenger as a form customer service to provide assistance conveniently to their clients. Basically, the opportunities to interact with the world via Facebook amount to more than anywhere else, both virtually and physically. If you're looking to get started with Facebook advertising, resources on Facebook pixel ads and others can help.

With powerful web publishing platforms like Wix available today, more and more people take their online presence to their own hands and create websites that promote their company or services. But doing business is not the only reason to learn how make a website . If you are passionate about a hobby or your extracurricular activities, why not set up a site that is dedicated only to that? Now more than ever, building a website is an accessible and fun task. If you invest time and effort in a hobby, you can easily share your passion and your achievements online. Creating this type of a website will enable you to expose your abilities to a broader community and interact with people who have similar interests. It's easy, for example, to turn a love of traveling into a great travel and tourism website or even a fan website. The Wix Team prepared a short list of ideas that can help you get started with a beautiful hobby website. Tell Your Story Websites that are dedicated to hobbies and interests are by nature more personal than business websites . Don’t be embarrassed to tell your site visitors how you discovered your passion, why it keeps sucking you in and what do you do about it. Your individual perspective is a big part of how your hobby interacts with your life, and therefore it is interesting even to strangers. Show Your Work Your website creates a space for you to present your own achievements, so be sure to share samples of your work. If your hobby involves visual arts like photography, illustrations or digital designs, create a gallery and upload your images as files. A gallery can also work well with more day-to-day related activities, like gardening, cooking, interior design or sports. If your hobby is more text-based like poetry or analysis of current events, you can add a blog to your website and easily update it with new materials. Share Tips As a person who invests a fair amount of time in their hobby, you must have creative ideas that can inspire other people with similar interests. Use one of the pages on your website to share these personal tips and to show others how you tackled challenges and problems that are unique to your hobby. For instance, amateur photographers can explain how to construct DIY lighting accessories; experienced joggers can tell site visitors about their routine and their nutrition plans; passionate vegans can share recipes that make dairy-free life much easier. To come up with helpful ideas for your website, think about questions that interest you when searching for websites that are related to your hobby. You could also consider doing this through a forum on your site, where your community could come together to share and be inspired. Check out these best forum software options . Be Informative Almost every hobby has an entire community built around it, with events, news and reviews that fellow enthusiasts follow closely. To make your website more interesting to people in your community, be sure to share valuable information that comes your way. Good examples for such news bits are new releases of gear and accessories – as well as your evaluation of them, meetups and workshops that relate to your interests, videos and articles that present an interesting approach, public debates surrounding your topic, and more. In trying to decide what is newsworthy information for your website, consider whether this is something that you will bring up in a face-to-face conversation with other enthusiasts. Get Feedback One of the main purposes of creating a website for your hobby is to get in touch with other people that share your passion. Give site visitors the opportunity to contact you by adding links to social media profiles and by adding a contact form that is connected to your email address. Show your visitors that you are happy to start a conversation with them. This is one of the most rewarding aspects of getting an online presence.

If you’re one of the brave entrepreneurs who has ventured to open a food or drink business, you know that success in the field means more than just cooking up a great dish. In this high risk, high reward field, branding and marketing play as big of a role in building your reputation as the great tasting goods that you have to offer. With so many people turning to the internet for advice on what or where to eat, you want to makes sure that you have a website that’s as appetizing as your signature dish! Check out these inspiring food entrepreneurs that took a creative spin on the kitchen circuit to serve up mouth watering business ideas. Amy Waldman | Puree Artisan Juice Bar Raw food advocate Amy is not only a small business owner, she’s an inspiration for anyone looking to lead a healthier lifestyle. Having lost 90lbs on a raw food diet, Amy decided to spread the word and open Washington DC’s first & only 100% organic, raw vegan, fresh, cold-pressed juice bar; try saying that in one breath! Under the guidance of cleanse specialist, Lauri Bosserman, Puree Artisan Juice Bar  puts clients on the right track to health. Hooked on her new lifestyle, Amy turned to Wix to spread the good word about raw juicing to as many people as she can: “Wix has lots of great apps that streamline our events, for example, which is a big part of getting the word out… Wix enables me to keep control over the site, changes and updates while looking professional and clean. And it’s fun!” Jodie Graham | The Choc & Rock Lolly Buffet Owner of what she called “The Sweetest Little Lolly Buffet in Brisbane”, Jodie Graham has taken her love of lollies to a whole other level. With The Choc & Rock Lolly Buffet, Jodie owns a catering business that creates beautifully made sweet tables for any occasion. Having created a site with a different web design platform in the past, Jodie chose to turn to Wix based on the professional looking design options: “Wix has given me a more professional presence on the web – whereas my previous website looked very amateur. The main challenge in my business is to get our name out there, and by having a professional looking website Wix is helping with that”. Steven Rasovsky | Lenka Bar The Rasovksy family’s snack bar business is as homegrown as you can get – literally. From their modest beginnings of baking all natural granola bars right in mama’s kitchen to their newly established full-fledged commercial production facility, Lenka bar proves that there’s no limit to where a good product can go. With the help of Wix, Lenka was able to turn their homegrown operation that could only deliver within a 200 mile radius, to a household name that can be found in coffee houses across America. Are you a Wix user with a great story to share with us? Submit your own Wix Story!

If you’re a business owner who relies upon clients being able to easily book classes or services on your business website , then you have a clear priority: Making sure that the process is as smooth as possible – for both them and for you. Using an online scheduling software tool offers your visitors an easier and faster scheduling experience, thus increasing the chances they’ll actually follow through on that ‘Book Now!’ button (see best scheduling software to learn more). And on your end, customizing your online booking system lets you take full control of your workflow. That means, whether you are a yoga studio, a salon website , a healthcare website , a community arts center, or any other type of business , you can design the online booking experience that meets your specific needs and grow your business while you’re at it. Read Also: How to start a business Why you need an online scheduling tool Before we get into the exciting new advanced Wix Bookings features, let’s start by refreshing our memories about why an online booking feature is a total must-have for your service-based website in the first place. Your underlying objective is for clients to book and pay for services (see our guide on how to start a service business ). So you need a system that worries about all of the details for you, leaving you and your website visitors with the most painless online booking experience possible. Thankfully, Wix Bookings offers an online scheduling process that can be set-up in just minutes to offer you an effortless, commission-free process, complete with professional aspects to amplify your business management. Here, you can showcase all of your business offerings in one place with vivid photos, categories, taglines, and descriptions. Then, personalize this further by allowing customers to book individual or group sessions. When it comes to receiving payment, this feature allows you to easily accept full or partial payment through well known, secure methods. Your scheduled appointments can easily be synced with business’ and customers’ calendars. In addition, customers are less likely to miss an appointment because they are automatically sent an alert via email. For you and your staff, you will receive real-time booking updates when your clients schedule an appointment with you. This and the rest of your clients’ information (i.e., their appointment history, contact details, birthdays, notes) can all be found in one convenient place. If things couldn’t get any easier, you can manage your entire business on-the-go through the Wix app , including sending invoices, live chatting with customers and accepting bookings. In short, gone are the days of updating multiple calendars, taking appointments by hand, and missed leads. It’s innovations like this that remind us why we have the praise hands emoji on our phones. The Wix Bookings scheduling tool let you do the following (and more!): Accept online bookings 24/7 from any device. Manage staff calendars. Sync your Wix and Google calendars. Offer group classes and membership plans. Store and edit customer information. Accept secure payments and deposits – all commission free – and send customer invoices. All sounds great, right? But imagine being able to do even more, like allowing web visitors to easily filter through instructors or personalizing your post-booking ‘thank you’ page to extend the marketing funnel for your engaged customers. That’s where these new Velo by Wix APIs for Bookings come into the picture. Customize your online booking experience with advanced features Many business owners will find that the Wix Bookings app perfectly matches the purpose they require from an online booking tool. For those looking to take the customization and functionality of this feature to the next level, though, Wix has got your back. We recently released these two little features, called APIs, that will help you get the job done, whether that takes the form of greater design control over your service listings or adding in filters for visitors to browse your listings with greater ease. When we say API, we’re talking about an application programming interface. (No need to hide under the covers! We promise it’s not as scary as it sounds.) An API is essentially just a fancy way of saying we’ve added a little something on to a large program in order to give you greater flexibility in how you use it. Still a little lost? Try thinking along the lines of a booster pack. Same item, but new expanded features. In this case, we’re talking about two new little add-ons that you can ‘snap into’ your Wix Bookings experience, using Velo, to widen the range of customization and functionality possibilities already available at your fingertips. The first is called getServiceAvailability API . Its purpose is to enhance what you can offer through Wix Bookings in terms of display and organization. It achieves this by instantly fetching open time slots and staff member availability from your booking calendar to suggest to browsing potential clients. This can come into play in several locations on your website, from your timetable to services lists and pages. The second is called checkOut API . Whereas you can think of getServiceAvailability as a design-related tool, this second API steps in as the functionality backbone. It’s the device that makes the actual booking and payment processing possible. It’s ready to step in at moments where you want to offer a quick-book form, for example, or let site visitors filter through booking options to make their selection. Now that we have our definitions down, we’ll delve a bit more into what these APIs let you do: Create your own timetable . Your calendar is what you live by. Why should it not work for you and your business goals? That’s why APIs gives you control over your timetable presentation. Here’s an example to illustrate when this could be important: Imagine you’re a popular personal fitness trainer with a packed calendar. When a curious customer-to-be arrives on your site, you don’t want to waste their time making them sift through your calendar until they find an open slot. Instead, this API forefronts these times for easy access. The faster this person can complete their booking with you, the lower the chance they’ll become discouraged and try their luck with your competitor. Fully customize service pages. A big bonus of Velo is the way it lets you create dynamic pages to display your service list . Once someone has scheduled an appointment or booked a session on your site, these APIs make it possible to design personalized confirmation messages for each of your services. Instead of a generic ‘Thank you!’ message appearing each time someone completes a booking, perhaps reiterate important information participants should know before showing up to class, or suggest a relevant product for sale from the eCommerce section of your site . In other words, this is a feature that lets you creatively insert some of your brand’s personal touch into the booking experience. Add filters and availability to service lists. As your business expands and you add in more times and staff members, don’t get lost in all of the little scheduling details. Opting to automatically sync all bookings done on your website with your Google calendar is the first move for simplifying your life. The next step is using these new Bookings APIs to add filters and availability to your service lists. Clients will love the ability to easily search according to their own time preferences, or by their favorite instructor. It’s just another way you can communicate how well you understand what your audience needs, and solidify your reputation for an excellent customer experience. Offer fast checkout and manage appointments. One more way to deliver on customer satisfaction is providing a quick-book option . Eliminate any extra clicking or hunting around your website for your future client, thereby reducing the likelihood – especially if they’re on mobile – that they will get distracted en route to their goal. Instead, it becomes a one-track superhighway from arriving at your site to an initial consultation squared away in their calendar. Of course, retaining control over all incoming requests, whether from the quick-book form or your timetable, is vital for you as a business owner. That’s why you get to manage and approve all pending requests straight from your admin panel. Take advantage of these exciting new Bookings APIs to broaden what’s already possible with Wix Bookings and pave the way for a booking experience that leaves you calm and your customers raving. Note: If you want access to these valuable features sign up for a Wix Premium Plan today.

Email marketing is one of the most effective methods for reaching your target market and keeping them engaged. Small business owners, artists, bloggers, service providers and brands of all kinds rely on this mode of communication to strengthen their online presence, increase their traffic (once they create a website ) and gain more business. In addition to being amazing marketing strategies , email campaigns and newsletters are also fun to work on. But creating them can get a little challenging. It’s not easy to come up with so many different topics to communicate about! But worry not, dear reader. We created this useful list of effective newsletter ideas that will inspire you to create many, many great newsletters. And, a tool like Wix Email Marketing helps you create a stunning newsletter in a flash. Now you only have one tricky question to answer – which one should you start with? 30 newsletter ideas your audience will want to read Send a holiday greeting Introduce a new product or service Share real customer success stories Reveal a new design Offer a contest Run a limited time sale Invite to a real-life event Solicit feedback Announce exclusive coupon codes Examine a case study Deliver a message from the CEO Share advice Show off your most popular products Celebrate an anniversary Present an end of season sale Connect on social media Create a Top 10 list Give subscribers first access Follow up after a sale or interaction Provide a solution to a common or trending problem Recommend do's and don'ts Distribute a weekly or monthly recap Support and promote a social cause Advertise an upcoming webinar or course Share a personal story Make them laugh with fun facts Answer FAQs Tap into media buzz Give a free download Inspire with a guest author 01. Send a holiday and seasonal greeting The annual calendar provides many great opportunities to reach out to your subscribers – from Thanksgiving to the summer solstice. Find a nice angle that ties in your specialty with the essence of the event, create a newsletter design that matches the occasion, and you’ve got a holiday marketing email campaign going. Subject line example: “New Spring Fashion You Just Can’t Miss” 02. Introduce a new product or service When you make a newsletter , look for opportunities to announce new products. A new launch is always exciting. Share the news with your subscribers and show off what you got. Add enticing visuals that will get them eager to try it out for themselves. Oh, and it’s always a nice idea to add a coupon code as a treat. Subject line example: “Introducing: Wave Speakers – A Whole New Way to Experience Music” 03. Share success stories of real customers Your happy customers are your best advocates and most effective ambassadors. Share one of their success stories with the rest of your audience. It’s a triple win situation – you get to showcase your brand’s potential, your loyal customer gets exposure and encouragement, and your readers get inspired by someone else’s achievements. Subject line example: “How Dana Increased Her Conversion Rates by 92%” 04. Reveal a new design/look/logo This may not seem like such an important issue, but sharing updates about a new look is actually a wonderful way to connect with your subscribers. You can invite them to share their feedback and use the opportunity to explain how the new design represents your brand identity. Subject line example : “Breaking News: Our Homepage Just Got a Makeover & It’s a Knockout!” 05. Offer a contest Draw your subscribers in with a hook by promising them a chance to win a cool prize – it could be a voucher for your online store, a special basket filled with the best of your products, a free consultation session, or any other reward that is unique to what you do. Subject line example: “We’re Giving Away 10 Tickets For Our Upcoming Tour. Come Get Yours” 06. Run a sale for a limited time only A sense of urgency is a great incentive for action from a newsletter . Create a short-term campaign with a defined end point – preferably no longer than 2-3 days – and announce it to your subscribers with a motivating message. A terrific advantage of this type of campaign is that you can send not one but two emails; one announcing the promotion and one just shortly before it ends, as a last push and reminder. Subject line example: “Madness Sale! 50% Off For 48 Hours Only” 07. Invite subscribers to a real-life event Show your audience that you’re interested in strengthening your relationship by inviting them to an event. It can be a meetup at your brick-and-mortar location, a conference presentation, a block party your brand is involved in or other opportunities for face-to-face engagement. Subject line example: “Wanna Meet? Let’s Chat and Exchange Fashion Tips Next Week” 08. Solicit feedback Open the lines of communication and invite your subscribers to share their thoughts, reviews and suggestions with you. You can design the email with an integrated form, ask guiding questions or leave it more open. Initiating this type of conversation will show your audience that they have your ear while reinforcing your brand’s trustworthiness. Subject line example: “A Penny for Your Thoughts? Help Us Get Better at What We Do!” 09. Announce exclusive coupon codes for subscribers Your subscribers deserve a special gift. Treat them to an exclusive bonus and send them a coupon code to use in your store or website. They’ll appreciate the VIP treatment. Subject line example : “Here’s a little thank you. Hope you like it!” 10. Examine a case study Case studies draw much interest, especially when they hold real insight and practical benefit for readers. In this case, your newsletter will introduce a case in which your product or service proved especially valuable. The purpose is to show your readers that you can do the same for them, by narrating the process the challenges brought about in that particular case study. Subject line example: “How We Helped Mark and Jane Plan the Wedding They Dreamed Of” 11. Deliver a message from the CEO Extending a personal word from the movers and shakers of your company generates an air of distinction. It’s not every day that newsletter subscribers get to hear directly from the people on top. If you want to try this approach, make sure you create an email with unique content that is appropriate for the occasion. You don’t want to lure readers in and then under deliver. Subject line example: “A Personal Word From Our CEO” 12. Share advice As an expert in your field, you are in a unique position to share insights and knowledge with your readers. You can choose to send a list of quick tips that revolve around a particular topic, or a longer tutorial to guide your subscribers step-by-step through a specific action. Subject line example: “The Complete Guide to Baking a Failproof Pie Crust” 13. Show off your most popular products (and why people love them) This email topic works on a very basic human concern – FOMO, or Fear of Missing Out. People want to know what others are up to, what the current trends are and what they need to do to stay “in.” By revealing the most popular products, you’re sharing the wisdom of the group with the individual. It’s also a terrific opportunity to showcase the amazing qualities of your products by explaining what makes them so popular. Subject line example: “Introducing Our Best-Selling Headphone Sets” 14. Celebrate an anniversary Your brand’s anniversary is coming up and it’s definitely a reason to celebrate with a special newsletter. Use this opportunity to thank your audience for their support, to share a funny story from the early days and maybe even offer a special anniversary deal as well. Subject line example: “It’s Our 10th Birthday! Let’s Celebrate Together” 15. Present an end of season special Every experienced consumer knows that end of season specials are something to look forward to. Would they miss out on an opportunity to see what great merchandise you’re offering? Not if you hook them with a gorgeous email about it. Subject line example: “The End-of-Season Sale You’ve Been Waiting for all Summer” 16. Connect on social media Why limit your interactions with your audience only to one platform? Write a newsletter and invite your subscribers to follow your social media pages (and vice versa!). Make sure they realize that connecting with you on Facebook, Twitter, Instagram, etc. actually offers your readers added value. It can be chat support, exclusive visuals, or access to social raffles. Subject line example: “Follow Us on Instagram to Get a Sneak-Peak of our Latest Designs” 17. Create a “Top 10 list” Lists are a superb form of content that has great potential for virality. Readers love to share lists that they believe could be interesting to their friends. With a good list, your subscribers will happily click the Fwd button and do their share in promoting your brand. Subject line example: “10 Mistakes You’re Making That are Killing Your Plants” 18. Give subscribers first access Are you launching a new feature, a new website or a new physical location? It’s a great opportunity to get in touch with your subscribers and invite them to be the first to check it out. They’ll be grateful for the personal treat, and you’ll get to give your new baby a trial run. Subject line example : “Be the First to Try Our New Fruity Flavors!” 19. Follow up after a sale or interaction Clients love to see that their experience and opinion matters. When you reach out to them shortly after they made a purchase, visited your store or contacted your customer care, you are showing them that you value their input. Subject line example: “How Did We Do? Share Your Experience With Us.” 20. Provide a solution to a common or trending problem Lifehacks are always popular. In this era of digital information flow, we’re already used to going online to find quick answers to questions that constantly nag us. When these solutions happen to arrive into our inbox, we’re definitely going to take a peek. Subject line example: “We’ve Got What You Need to Get the Results You Want.” 21. Recommend dos and don’ts Present yourself as an authority in your business area with a Dos and Don’ts list that gives your readers substantive guidance. Do’s and Don’ts offer advice based on conclusions from past experience. This is the type of instruction that readers truly appreciate and are happy to follow. Subject line example : “The Do’s and Don’ts of Home Design.” 22. Distribute a weekly or monthly recap Depending on the volume of your activities and the type of business you’re in, sending out regular recaps of the past week or month could be extremely valuable in keeping your audience engaged. This email genre can be useful for musicians on tour, for venues with a changing schedule or for non-profit organizations that support a certain cause. Subject line example: “[Monthly Roundup] What We Were Up to in April.” 23. Support and promote a social cause If you’re active with a charity or non-profit organization, share your passion for their cause with your newsletter subscribers. This is a great way to present your brand’s personal side and show your audience that you are committed to making the world a better place. Subject line email: “Why We Spend Every Second Saturday Volunteering at the Dog Shelter.” 24. Advertise an upcoming webinar or online course You have more than one way to share your knowledge with your subscribers. Have you ever considered creating a webinar or an online course, offering to train them as experts in their own right? You can even invite guest speakers related to your field to increase your audience’s interest. Subject line email: “Join Me for a Webinar: Introducing Portrait Photography Basics” 25. Pull back the curtain with a personal story A personal tone of voice is an important aspect of email marketing . People relate better to real people, so it’s always good to show them the person behind the brand. You can share a story about how you started to become a professional in your field, or about a special individual in your life that influenced your vision. Subject line email: “Cycling Changed my Life. Now I’m Committed to Helping Others to Do the Same.” 26. Make them laugh with fun trivia facts What are some interesting, poppy trivia bits about your brand, your industry or your organization that no one knows? Prepare a short list of fun facts and keep it light but interesting. Aim for the type of trivia knowledge that people like to share over coffee at work. Subject line email: “Which President Was Addicted to Scones & More Fun Facts From Pastry History.” 27. Answer FAQs What are the most common questions or concerns that you believe affect your target market? This newsletter example will not only allow you to show that you are an attentive business owner by addressing them in advance. It also gives you a terrific content platform to highlight the advantages of your product or service. Subject line email: “Frequently Asked Questions About Mortgage Financing, Answered by Our Consultants” 28. Tap Into Media Buzz If you notice a trending issue in the media that you think has relevance to your brand, be spontaneous and take the opportunity to create an impromptu newsletter and tap into that buzz. Preparing for the season finale of the most popular TV show? Responding to a viral meme that’s breaking the internet? Go wild! Subject line example: “Is Beyonce Copying Our Latest Collection?” 29. Give a free download Downloads and digital products are a powerful incentive because they offer an immediate result. Musicians, digital artists, authors and other creatives can share a downloadable link (or even better – refer readers to their website for a download) and give a sample of their latest work as an exclusive offer to subscribers. Subject line example: “Available Here Only: Hear Our Latest Track Before Everyone Else” 30. Inspire with words of wisdom from a guest author Think of an individual whose experience and talent has special bearing on your own field and your own professional development, someone whose words can be of great interest to your followers. Invite them to author a guest email and offer to return the favor :) Subject line example: “Our Favorite Author Shares Her Winter Must-Reads With Us”

Set your business up for success by  starting your LLC with LegalZoom →  An LLC, in a nutshell, is a business structure that offers its owners legal protection by limiting their personal liability. Unlike with sole proprietorships, if your LLC faces bankruptcy or lawsuits, your personal assets (like your home or car) are protected. An LLC is also one of the more flexible types of business structures that can be owned by one or multiple people.  When you’re starting a business , one of the first decisions you’ll have to make is how to structure it. While you’ve got a variety of options to choose from, a limited liability company (LLC)  is often a popular choice.  In this blog, we’ll explore the advantages of starting an LLC  in greater detail and help you decide if it could be the right choice for you.  What are the main benefits of an LLC? Whether you’re pursuing a single-member LLC or a multi-member LLC, this business type  can offer several key advantages:  Personal liability coverage Tax advantages Flexible ownership and management  Business credibility and trust 01. Personal liability coverage One of the top advantages of forming an LLC is the level of personal liability protection it offers. An LLC creates a legal separation between you and your business. In other words, the law sees your LLC as an independent business entity .  This means that creditors can't target your personal assets to pay off business debts or claims. You can rest assured that everything from your personal savings to your home is safe while taking on the risk of starting a new business. "One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars, and personal bank accounts—from lawsuits against the business." - Shylene D’Addario, VP and associate general counsel at LegalZoom 02. Tax advantages Unlike other business structures, LLCs can choose how they want to be taxed—which, in turn, can lead to significant tax savings.  As an LLC owner, you can elect to be taxed as a sole proprietor or corporation (C corp or S corp). Unless you choose to be taxed as a C corp, you do not have to pay corporate taxes and can avoid double taxation.  "LLCs offer the flexibility of filing taxes as a sole proprietorship, partnership, or corporation." - Shylene D’Addario, VP and associate general counsel at LegalZoom An LLC can specifically choose from these tax classifications:  Sole proprietorship (a.k.a. “disregarded entity”): Single-member LLCs are automatically considered disregarded entities for tax purposes, meaning the LLC itself does not pay taxes. Instead, all profits and losses are reported on the personal income tax return (Form 1040) of the owner via Schedule C. Partnership: Multi-member LLCs are automatically classified as partnerships for tax purposes. In a partnership, the LLC files an informational return (Form 1065), but the company itself does not pay income tax. Instead, profits and losses are passed through to the members, who report their share of the LLC's income or losses on their personal tax returns. C corporation: An LLC can elect to be taxed as a C corporation by filing IRS Form 8832 (Entity Classification Election). As a C corp, the LLC files a corporate tax return (Form 1120) and pays taxes on its profits. This creates a scenario where profits can be taxed twice: once at the corporate level, and again at the individual level when dividends are distributed to the members. However, this option allows members to reinvest profits into the company at the corporate tax rate, which might be lower than the individual tax rate, and it offers benefits related to tax-deductible employee benefits. S corporation : An LLC can elect to be taxed as an S Corporation to avoid the double taxation faced by C corporations while still enjoying pass-through taxation. This is done by first filing Form 8832 to be taxed as a corporation, and then Form 2553 to be treated as an S Corporation. S corp status allows profits (and some losses) to be passed through directly to owners' personal income without being subject to corporate tax rates, while still allowing owners to be paid as employees of the LLC. However, S corps have restrictions on the number and type of shareholders and shares. Remember that tax laws are complex and can change frequently. It's always wise to consult with a tax professional to ensure you're taking full advantage of the tax benefits available to your LLC. 03. Flexible ownership and management LLCs offer a flexible ownership and management structure, which may be particularly appealing if you prefer less formality and more freedom in how you run your business.  In terms of ownership, you can have as many owners as you’d like and divide up ownership as you wish. Not everyone has to put in the same amount of money to own a part of the company—people can also be rewarded for what they know or what they do. Neither ownership nor share of profit needs to be directly proportional to a person’s capital contribution.  It’s also fairly easy to change who owns parts of the business and/or to bring new people in. These changes can typically be facilitated through changes to the LLC's operating agreement and, depending on state laws, may just require filings with the state. Unlike corporations, there's no need for a formal board of directors or annual meetings, either. You can choose to manage your LLC yourself (member-managed) or appoint managers (manager-managed). You can be as hands-on or hands-off as you please, with the latter option allowing owners to take on a more passive investment role.  That said, many states will assume that your LLC is run by its members unless otherwise noted in filings with the secretary of state (or the equivalent governing body). 04. Business credibility and trust Forming an LLC not only provides legal benefits but also boosts the credibility of your business. Establishing yourself as an LLC can instill confidence in potential customers and partners by showing that you're a serious entity.  Plus, once you register your LLC, your name is typically protected within the state. You can additionally open up a business bank account for your LLC to keep funds separate from personal bank accounts, and stay on top of your finances.    Tip:  You can build upon this credibility by using a .llc domain extension  for your domain name when making a website . Learn more about how to build a website with our guide. Potential disadvantages of an LLC While LLCs offer many advantages, they also come with certain drawbacks. These include: Potential limitation on investment opportunities.  Investors often prefer to put their money into corporations rather than LLCs due to the ease of transferring shares and the established hierarchy within corporate structures. Self-employment taxes.  Members of an LLC are considered self-employed and must pay Social Security and Medicare taxes, which can be higher than what corporate employees pay. Some stages may also require annual fees or franchise taxes that can add up over time. Start-up costs and ongoing fees:  Forming an LLC typically involves higher initial costs and ongoing fees than sole proprietorships or partnerships. These can include filing fees for the articles of organization, annual report fees and potentially higher state-specific taxes and fees. LLC costs vary by state. Learn more: Cost to start an LLC Limited ability to raise capital:  Unlike corporations, LLCs cannot issue stock to attract investors. This can limit an LLC's options for raising capital and might make it more challenging to grow the business or fund new initiatives. Dissolution upon member departure : In some states and under certain conditions, an LLC might be required to dissolve if a member leaves, unless the operating agreement specifies otherwise. Note : LLCs are subject to state regulations, which means the advantages and disadvantages can vary depending on where you form your LLC. Each state has its own rules regarding things like formation costs, statutory requirements and taxation. Learn more: How to start an LLC in California How to start an LLC in Florida How to start an LLC in Texas How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in New Jersey How to start an LLC in Alabama How to start an LLC in Missouri How to start an LLC in North Carolina Benefits of an LLC vs. sole proprietorship When comparing an LLC to a sole proprietorship , there are some key differences to consider, especially regarding liability and formalities. Formation: When starting a sole proprietorship, there's no need to file formal documents with the state. However, to start an LLC, you’ll need to file formation documents with the state, which comes with higher initial costs and potentially ongoing fees, but offers a formalized business structure. Liability: Sole proprietors don’t offer any separation between personal and business assets, meaning personal assets are at risk if the business incurs debt or is sued. LLCs provide limited liability protection, shielding personal assets from business debts and legal actions. Taxation:  Both structures offer pass-through taxation, but sole proprietors don't have the option to choose corporate tax treatment. Business perception: Sole proprietorships may be perceived as less formal or established, whereas LLC are often seen as more credible, which can enhance relationships with external parties and open up more opportunities for growth and financing. Continuity and transferability:  In a sole proprietorship, the business does not have a separate legal existence from the owner, so it ceases to exist upon the owner's death or departure. LLCs can have a perpetual existence, making it easier to transfer ownership and continue operations beyond the involvement of the original members. Benefits of an LLC vs. corporation (S corp and C corp) Corporations  are more complex entities than LLCs and come in two main forms: S corporations (S corps) and C corporations (C corps) . Each has distinct features in terms of taxation, ownership and governance. Formation: Corporations require a board of directors, regular meetings and formal minutes. Incorporation also involves more paperwork and higher initial and ongoing costs. LLCs are easier to form and are not bound by these formalities. Taxation : C corps face double taxation while S corps have pass-through taxation. However, S corps have strict eligibility requirements. LLCs, on the other hand, provide more flexibility with pass-through taxation by default—but can elect to be taxed as a C or S corp if that’s more beneficial. Ownership:  Corporations can issue stock, which can be an advantage for raising capital. LLCs do not issue stock but offer more flexibility in profit distribution. Management: Corporations require a formal management structure with a board of directors that oversees corporate affairs, plus officers who manage daily operations. This structure is more rigid but clear-cut. LLCs offer flexibility in management; members can manage the LLC (member-managed) or appoint managers to do so (manager-managed), which can include members or outsiders. Continuity and transferability: C orporations generally enjoy perpetual existence, meaning the corporation can continue to exist despite changes in ownership or management. The continuity of an LLC can be more dependent on the members' wishes. While many are set up for perpetual existence, some states have laws that require an LLC to dissolve upon certain events, such as the departure of a member, unless the operating agreement specifies otherwise. Is an LLC worth starting? An LLC could certainly be worth starting if you’re looking for liability protection and are seeking a relatively easy-to-start and easy-to-maintain business structure. However, you’ll want to weigh the pros and cons of starting an LLC.  An LLC, for example, offers lots of flexibility—but a corporate structure may offer more advantages if you plan on seeking external investment or eventually going public.   Ultimately, the decision should be based on a thorough assessment of your business plans, financial goals and legal factors. It’s always a good idea to consult a legal and/or tax expert for personalized advice tailored to your specific situation.  Need help setting up your LLC? Wix has partnered with LegalZoom ,  the No. 1 choice for online business formation to help you start, run and grow your business. The basic steps of starting an LLC Starting an LLC involves several important steps, from choosing a name to filing the necessary paperwork with your state. Here's a quick overview of the process. Choose a name:  Make sure your desired business name is available and complies with state rules. Use a business name generator  for inspiration, and check your state business records as well as the United States Patent and Trademark Office's (USPTO) online database for any registered businesses or trademarks for that name. Register your business: Check your local and state government for specific requirements for starting an LLC. You’ll typically have to register your business with your secretary of state (or an equivalent governing body). Sole proprietors and partnerships may need to file a "Doing Business As" (DBA) name. Obtain an employer identification number (EIN):   Most business types will need to obtain an EIN from the IRS for tax purposes, especially if you plan to hire employees. You can apply for an EIN online through the IRS website for free. Apply for necessary licenses and permits: Depending on your business type and location, you may need specific licenses or permits to operate legally. Check with your state’s business agency, as well as local city or county offices, to determine what’s required. Designate a registered agent: Select an individual or service authorized to receive legal documents on behalf of your LLC. Create an operating agreement:  Although not always legally required, it's highly recommended to have one in place. An operating agreement puts verbal agreements into writing, helping to avoid misunderstandings among members by clearly outlining the LLC's rules, financial arrangements and procedures. Register for taxes : If your state has a sales tax or if you will have employees, you’ll likely need to register with your state’s department of revenue or taxation. This registration process varies by state. Comply with ongoing requirements : Be aware of any ongoing reporting or renewal requirements, such as annual reports or franchise taxes, to keep your business in good standing. The benefits of having an LLC operating agreement As noted above, an operating agreement may not be legally required to start your LLC. But this document can be especially helpful if you have multiple members or plan to approach lenders or investors.  An operating agreement outlines the ownership and operating procedures of your LLC, helping to prevent misunderstandings among members. It typically describes things like:  Ownership percentages:  Details each member's share of the LLC. Voting rights : Establishes how decisions are made and who gets a say. Membership changes: Defines the process for adding new members, transferring membership interests, what happens if a member wants to leave or if a member passes away—and any restrictions on these actions. Profit distribution : Clarifies how profits and losses are shared among members Management: Specifies whether the LLC will be member-managed or manager-managed. Rules for record-keeping: Details the requirements for record-keeping, including what records must be kept, where they are stored and how they can be accessed by members. Dissolution: Specifies the conditions under which the LLC may be dissolved and outlines the process for winding up the business, including distributing assets.

Instagram is one of the most popular social media platforms out there. But it’s not just about cat pictures and selfies—it’s also become an essential marketing tool. In fact, it’s become so vital for brand establishment that after you create a website , your next step should be to create an Instagram account. And if you'd like to learn more about Instagram's new Twitter competitor, check out our guide on what is Threads . This isn’t hyperbole. Instagram marketing is an extremely useful way to expose your brand, and a solid Instagram presence can help your business reach new customers, funnel more traffic to your website and increase conversions. But growing your account is by no means simple - it takes time and hard work to get all those followers. These 12 strategies will help you get more Instagram followers right away: Make sure to post high quality images Diversify your content Use the right hashtags Use CTAs in your content Make sure your bio is engaging Include user-generated content (UGC) Have a consistent posting schedule Post at the right times Pay for sponsored posts Collaborate with other influencers Save your stories as highlights Increase your online presence Why use Instagram to grow your business Instagram now has over 1 billion active daily users, half of which are 18-29 years old. If your target audience falls within this demographic, Instagram is an ideal way to connect with them. But with a solid strategy, Instagram can be a powerful tool to leverage any brand, from small businesses to established enterprises. A strong presence with an Instagram business account for instance helps build brand awareness and recognition, which allows you to foster a sense of trust and familiarity with your followers. It also provides a way for new people to discover you through creative and engaging visual content. Lastly, with a large following, you have more ways to make money on Instagram , such as when partnering with brands. How to use Instagram and get more followers There are two basic strategies to increase your following: through organic growth and through paid ads. Organic growth is slow and steady because there are seemingly infinite content creators on Instagram, so getting people to notice your profile isn’t an easy task. It takes consistency and strong visual imagery to gain a following. Remember that in order to run paid ads you'll need an Instagram business account, you can switch from a personal to a business account from your current account. Most people decide within seconds if your content is worth their time, so your message needs to be immediately clear. This isn’t just true for your profile, but for every piece of content you produce, be it posts, stories or IGTV videos. Your social media branding should be well-defined and accurate. If you choose to utilize paid ads, you can market to a large audience of potential customers and Instagram provides valuable marketing insights which you can use for future marketing efforts. But before you start creating content, ask yourself what your brand stands for and what message you want to convey to your audience. Think about what makes you unique and what value your content can bring your followers. This will help you define the focus of your content and narrow down your strategy. 12 strategies to get more Instagram followers 01. Make sure to post high quality images Showcasing high-quality content is the bread and butter of any successful Instagram account. The platform is highly saturated with talented content creators posting beautiful images, so your profile needs to stand out. Visually pleasing content captures the viewer’s attention immediately. People aren’t likely to visit your profile if they run into a blurry, unprofessional photo, no matter how interesting your caption may be. Your content should be high resolution and as professional looking as possible. But this doesn’t mean you need a photographer, illustrator, or any expensive gear. You can use most smartphones to create, capture and even edit stunning images. You can also try downloading apps such as Snapseed and VSCO to help edit your photos so they look as professional as possible. 02. Diversify your content Your followers don’t want to see the same thing over and over again. That’s why it’s important to post a medley of content, from pictures and video posts to Instagram stories. Diversifying your content also helps reach new audiences that may have slightly different interests. Most successful Instagram accounts utilize all available options. It’s a great way to provide more content, without being repetitive. Whatever you choose to post, the golden rule here is to ensure that all of your content is in line with your branding and what you stand for. 03. Use the right hashtags Instagram hashtags are one of the most basic tools Instagram provides to help users organically reach new audiences. Before posting, make sure to include hashtags relevant to your niche or market to increase your exposure. A well-performing post that gets high levels of engagement may appear in the Top Posts section of a hashtag, or even pop up on people’s Explore page. All of which will increase your post’s visibility, potentially getting you more followers. If you're wondering how to determine which hashtags to use, a good strategy is to incorporate a combination hashtags with varying numbers of is posts. Because of their extreme popularity, using hashtags that get used often gives you the chance to be seen by more people. But on the other hand, your post has more chance of flying under the radar. It might be buried under hundreds of new ones within minutes, limiting your exposure. This is why you'll also want to use some less popular ones, as well. Instagram allows you to include up to 30 hashtags per post, so don’t hold back! Do your research by searching for competitors or other influencers in your field and see what hashtags they use. You can also do a search on Influencer Marketing Hub to find out the popularity of any hashtag. Compile a list of 10 keywords from each category and start by using these in your posts. You can always switch them up later if you want. 04. Use CTAs in your content Using call-to-actions (CTAs) directs your followers what to do after viewing your post. It’s a way to keep them engaged so they return to your page again and again. Calls-to-action examples can include asking followers to tag their friends in your post, click links in your bio, leave comments, view your stories, come back to your page the next day for a sale, or to check out your other social media platforms. Another helpful trick is to use a teaser, such as posting an image telling your followers to return the next day for a big reveal of some sort. To get people to actually take action, you need to be creative in your approach. Try testing out various types of CTAs and see what works best with your following. 05. Make sure your bio is engaging Getting visitors to your profile takes a bit of work. But what happens once they arrive? One of the first things people will see is your Instagram bio . This is where you present yourself and what you do. Your bio is limited to 150 characters, so only include the most important points while keeping it visually appealing. Your bio caption should pique your visitors’ curiosity and get them to stick around and explore more of your page. You can find more Instagram boo ideas in our guide. The other important role your bio plays is it’s the only place on Instagram you can link to external links (unless you’re verified for story links ). Have you seen the term “link in bio” while scrolling through Instagram? This is a way to direct your followers to a particular link. You can switch this link out from time to time as you post newer content and want to direct followers to new links, or use a link in bio tool like Hopp. Hopp allows you to work around the one-link rule and consolidate all of your links in one place. You can then put a single link to your Hopp page in your bio. When users click on it, every link you have ever directed your followers to will appear there. For more options, check out our guides on best link in bio tools . 06. Include user-generated content (UGC) User generated content (UGC) refers to any picture or video your followers create that mentions your brand. Incorporating UGC into your Instagram strategy is a great way to build a sense of community, allowing your audience to feel like an important part of your brand. It’s also a way to market your brand or show off your product from satisfied customers. You can use CTAs to get your followers to create and share content relevant to you. This can be anything from photos with your products to dance challenges promoting a certain cause. Creativity is your only limitation, just make sure to ask them to tag you. Share the content via Instagram stories or post it on your profile and tag them. Quality is less of a concern when it comes to UGC. It’s all about forming a connection with your followers and broadcasting it for all to see. 07. Have a consistent posting schedule Instagram’s algorithm loves consistency. Keeping a consistent posting schedule can increase your visibility and help get new followers. But it’s not just about algorithms. People like consistency too. Your followers will get used to your posting rhythm and may ultimately come to expect new content at set times, especially if your account is popular. More posts means more engagement and exposure. But it’s more effective to post regularly at a pace you can commit to, than to post sporadically and unexpectedly. While there is no hard and fast rule of how often you should post, a good rule of thumb is 2-3 times a week. But if you can’t commit to this, simply create a schedule that works for you. It’s better to post one quality post a week like clockwork than two posts one week and zero the next. 08. Post at the right times Instagram tries to present people with the most relevant content. Newer is always considered more relevant, so the time of day that you post has an impact on your post’s visibility. You should post at times when you know your audience is active on the platform, ready to like, comment and share your content. Generally, people are most active on weekday afternoons. But this information is far from set in stone. You should do your own research into when your followers are active. You can also monitor your posts to see what days and times perform best. Don’t forget to consider where the majority of your audience is located. You may live in New York, but if you’re huge in Japan, posting at 2pm EST probably won’t be fruitful. Keep in mind that there’s no need to stress about being online to post something at the right time if you aren’t available. You can always use external Instagram tools, such as Later or Agorapulse , to schedule posts or create ready-to-publish drafts. With ready-to-publish drafts, you’ll only have to go on the platform to hit the publish button. Learn more : Best time to post on Instagram 09. Pay for sponsored posts Instagram offers users the ability to run paid ads in the form of sponsored posts or stories. This is an incredibly useful tool for businesses and marketers, allowing you to reach massive audiences without having lots of followers. The first step of Instagram advertising is to create a business account . This is free and simple to do. Once this is set up, you can sponsor any of your posts for a selected amount of time for a low cost. Instagram will then show it within your selected market. Having a business account and utilizing sponsored posts will also let you collect valuable analytics and data about your profile, posts and engagement. 10. Collaborate with other influencers Collaborating with other Instagramers is a mutually beneficial way to market your brands. You can share posts mutually or even create content collaboratively. It's a strategic way to introduce each other’s audiences to both of your pages. Another popular marketing tactic is influencer marketing. This is when you pay, sponsor or provide free products to influencers in your niche to promote your products or service. Don’t confuse influencer marketing with sponsored ads, though. Influencer marketing is done without Instagram’s intervention. You’ll need to find influencers that fit your brand’s personality and strike a deal between the two of you. While searching, just be wary of fake influencers. These accounts may have thousands of followers but if you search the “comments” section and only see generic responses such as, “Amazing,” or “Nice pic,” chances are it’s a fake account. On the other hand, if you see real engagement and other users tagged, you can trust that it’s an authentic account. The other option to find influencers to work with is to use an influencer marketing platform, such as Upfluence or Tap Influencer . These sites will help you narrow down your search and provide audience data and insights about individual influencers. Influencer marketing is extremely useful, as it utilizes another account’s organic reach. Being associated with popular figures shines a positive light on your brand and can bring you a whole new audience. 11. Save your stories as highlights Stories are one of the most popular features on Instagram. In fact, some people don’t even use regular posts but only post and view stories. So you should definitely use this tool to your advantage. Because stories are temporary and disappear after 24 hours, Instagram lets you pin them to your profile as highlights without a time limit. You can also categorize your saved stories into various highlights and give each a name and separate image to appear as the icon. Highlighted stories are one of the first things people see when they visit your profile. It’s free real-estate Instagram provides for you to communicate your message, so make sure to take advantage of it. 12. Increase your online presence You should absolutely leverage your following on other platforms to get more followers on Instagram. For example, you can use Twitter to broadcast your Instagram handle or even run a promotion on Facebook to incentivize people to follow you on Instagram. Your social media presence should be strong and consistent across channels. Another important piece of the puzzle is your website. Your website should be the place that expands on what you have on your Instagram. Include as many details as possible about yourself, your brand or your product and make sure your visuals are just as high quality as they are on your Instagram page. You may be trying to funnel people from Instagram to your website, but the opposite is just as important. Add clearly visible social media buttons to your site’s pages and use a wide range of social media apps to promote your Instagram profile. Don’t forget to add your Instagram feed too, so visitors see what they’re missing out on. If they weren’t following you before, they sure are now!

Every single day presents new challenges and expectations in life. It can be a lot to take on, for anyone. As a small business owner or someone learning how to become an entrepreneur , these daily surprises are something you know far too well. After you’ve created your business website , your responsibilities only continue from taking on a leadership role to problem solving and many other unexpected surprises that come with the nature of your busy role. These motivational quotes are here to give you an extra push and empower your inner strength as you build on your professional growth. Use them as a pick me up to keep striving towards your goals and dreams. Whether you're looking to create a free website , start a business or just make it through the day and enjoy your weekend - we've got a quote for every occasion. Motivational quotes Looking for a boost of inspiration? This collection of motivational quotes spans every aspect of life—offering wisdom for success, encouragement for tough days and positivity to energize your spirit: Deep motivational quotes Quotes for success - professional and personal Quotes for work and professional life Quotes for the team Inspirational quotes to make a difference Positive quotes for life Quotes to start your day Daily quotes to rely on Short quotes that matter Monday motivational quotes Encouraging quotes Motivational quotes for business leaders Famous motivational quotes Motivational quotes for everyone Personal motivational quotes Motivational quotes that stick Motivational quotes for the self Motivational quotes for self-empowerment Motivational quotes that inspire Motivational quotes to share Motivational quotes to live by Motivational quotes for students Deep motivational quotes Deep motivational quotes have the power to change perspectives, build resilience and push limits. They remind us that growth often comes through challenges and perseverance can turn setbacks into stepping stones. The right words at the right time can replace self-doubt with confidence and transform fear into drive. Real motivation isn’t about quick bursts of inspiration—it’s about words that stick with you and shape actions and mindsets over time. Deep motivational quotes examples I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear. - Nelson Mandela - If you believe it will work, you'll see opportunities. If you believe it won't, you will see obstacles. - Wayne Dyer - Believe you can and you're halfway there. - Theodore Roosevelt - Learn the rules like a pro, so you can break them like an artist. - Pablo Picasso - Do one thing every day that scares you. - Eleanor Roosevelt - Quotes for success - professional and personal Success quotes are a great way to inspire growth, resilience and achievement. At work, accomplishments come from perseverance, adaptability and learning. Quotes about discipline, strategy and effort remind us that progress takes time. In life, success is about mindset, self-control and emotional strength. Words encouraging belief, patience and risk-taking can help you push past obstacles and embrace opportunities. Examples of quotes for success I didn't get there by wishing for it or hoping for it, but by working for it. - Estée Lauder - If you can dream it, you can do it. - Walt Disney - Even if you are on the right track, you'll get run over if you just sit there. - Will Rogers - Success is not final, failure is not fatal: it is the courage to continue that counts. - Winston Churchill - Quotes for work and professional life Work and professional life quotes remind us of what drives success—discipline, persistence and growth. They inspire initiative, adaptability and a strong work ethic. Some focus on leadership and teamwork, showing how collaboration fuels success. Others highlight resilience, encouraging us to learn from setbacks and keep improving. The right words can spark productivity and a commitment to lifelong learning. Examples of quotes for work Strength does not come from physical capacity. It comes from an indomitable will. - Mahatma Gandhi - Earn your leadership every day. - Michael Jordan - It's not just about being better. It's about being different. You need to give people a reason to choose your business. - Tom Abbott - The leader has to be practical and a realist yet must talk the language of the visionary and the idealist. - Eric Hoffer - Leadership and learning are indispensable to each other. - John F. Kennedy - Quotes for the team Team quotes inspire connection, motivation and a shared drive for success. They emphasize collaboration, trust and how teams achieve more together. Motivational quotes remind us that challenges are easier to overcome when everyone contributes their strengths toward a common goal. Leadership quotes encourage accountability, communication and respect. In business, sports or any group effort, the right quotes can strengthen relationships and create an environment where everyone feels supported and focused on shared success. Great team quotes The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails. - John Maxwell - Alone we can do so little; together we can do so much. - Helen Keller - The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime. - Babe Ruth - It is amazing what you can accomplish if you do not care who gets the credit. - Harry Truman - I can do things you cannot, you can do things I cannot: together we can do great things. - Mother Teresa - Inspirational quotes to make a difference Inspirational quotes have the power to motivate, uplift and bring clarity during tough times. They show us that challenges can be opportunities in disguise and perseverance leads to growth. Some quotes push us to take action, encouraging us to move forward even when the path feels unclear. Others build resilience, reminding us that failure isn’t the opposite of success but a step toward it. Focused on self-belief, hard work or the courage to follow dreams, these quotes remind us that greatness comes from effort, patience and staying committed to progress. Inspirational quotes examples It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed. - Charles Darwin - The ones who are crazy enough to think they can change the world are the ones who do. - Steve Jobs - Try to be a rainbow in someone's cloud. - Maya Angelou - Follow your bliss and the universe will open doors where there were only walls. - Joseph Campbell - A year from now you may wish you had started today. - Karen Lamb - Positive quotes for life Positive quotes remind us that attitude shapes experience and perspective influences reality. They inspire gratitude, resilience and the belief that even during tough times, there’s something to learn and appreciate. Optimism isn’t about ignoring challenges—it’s about facing them with confidence that better days are ahead. Encouraging words help us embrace change, focus on progress over perfection and find joy in the little things. Positive quotes examples Don't count the days, make the days count. - Muhammad Ali - Strive not to be a success, but rather to be of value. - Albert Einstein - Build your own dreams, or someone else will hire you to build theirs. - Farrah Gray - It is important to look at death because it is a part of life. It is a sad thing, melancholy but romantic at the same time. It is the end of a cycle - everything has to end. The cycle of life is positive because it gives room for new things. - Alexander McQueen - You can’t use up creativity. The more you use, the more you have. - Maya Angelou - Quotes to start your day Morning quotes can set the tone for a productive and positive day. They’re a great reminder that every morning is a new chance to learn, grow and take action. Motivational words can spark energy, push past hesitation and build confidence to tackle the day ahead. Some quotes focus on gratitude, helping you appreciate the present, while others inspire discipline and perseverance to keep going. Examples of quotes to start the day I would rather die of passion than of boredom. - Vincent van Gogh - Nothing is impossible, the word itself says “I’m possible!" - Audrey Hepburn - If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough. - Oprah Winfrey - Nothing lasts forever. Not even your troubles. - Arnold H Glasgow - The only place you find success before work is in the dictionary. - May V. Smith - Hope never abandons you, you abandon it. - George Weinberg - Daily quotes to rely on Daily quotes are an awesome way to stay motivated, reflect and find encouragement to keep a positive mindset. They help us focus on our goals, turn challenges into opportunities to grow and start each day with gratitude and purpose. Some inspire action, pushing us to keep going and make progress, while others remind us to prioritize self-care, balance and mindfulness. Daily quotes examples Just decide; what's it's gonna be, who you're gonna be and how you're gonna do it, and then from that point, the universe will get out of your way. - Will Smith - Innovation distinguishes between a leader and a follower. - Steve Jobs - Those who dare to fail miserably can achieve greatly. - John F. Kennedy - I’m a success today because I had a friend who believed in me and I didn’t have the heart to let him down. - Abraham Lincoln - It is our choices, that show what we truly are, far more than our abilities. - J. K. Rowling - Go until you fail, then keep going. - Jason Feifer - A person who never made a mistake never tried anything new. - Albert Einstein - Short quotes that matter Short quotes pack a punch, delivering big ideas in just a few words. They’re easy to remember and can offer a quick boost of clarity, motivation or perspective. Some focus on perseverance, showing us that progress comes through consistent effort. Others build confidence, helping us believe in ourselves during uncertain times. A simple phrase can change your mindset, turning doubt into action or hesitation into courage. Short quotes examples Don't let the noise of others' opinions drown out your own inner voice. - Steve Jobs - Age is something that doesn't matter, unless you are a cheese. - Billie Burke - There is only one way to avoid criticism: Do nothing, say nothing, and be nothing. - Aristotle - If you obey all the rules, you miss all the fun. - Katherine Hepburn - All our dreams can come true, if we have the courage to pursue them. - Walt Disney - Tough times never last, but tough people do. - Robert H. Shuller - Monday motivational quotes Monday motivational quotes are a great way to remind yourself that a new week means fresh opportunities for growth, success and progress. They push you to take action and start the week with a proactive mindset instead of dreading it. Some focus on perseverance, showing how small efforts on Monday can build momentum for the rest of the week. Others highlight attitude, proving how energy and optimism can turn challenges into achievements. Examples of Monday motivational quotes Remember why you started. - Unknown - Be so good they can't ignore you. - Steve Martin - Someone is sitting in the shade today because someone planted a tree a long time ago. - Warren Buffett - You are braver than you believe, stronger than you seem and smarter than you think. - Christopher Robin - Don't be pushed by your problems. Be led by your dreams. - Ralph Waldo Emerson - Everything you’ve ever wanted is on the other side of fear. - George Addair - Encouraging quotes Encouraging quotes bring motivation, strength and reassurance during tough times. They remind us that setbacks are temporary, growth comes through perseverance and every step forward—big or small—counts. Some quotes boost confidence, showing us our abilities and potential can overcome any obstacle. Others offer comfort, teaching us that failure isn’t the end but a stepping stone to success. Encouraging quotes examples Hardships often prepare ordinary people for an extraordinary destiny. - C.S. Lewis - If it doesn't challenge you, it won't change you. - Unknown - There is only one thing that makes a dream impossible to achieve: the fear of failure. - Paulo Coelho - The most difficult thing is the decision to act, the rest is merely tenacity. - Amelia Earhart - The future belongs to those who believe in the beauty of their dreams. - Franklin D. Roosevelt - Motivational quotes for business Motivational quotes for business can inspire perseverance, innovation and strategic thinking. Success in business isn’t just about talent—it’s about resilience, adaptability and taking action during uncertain times. Some quotes focus on hard work and how consistent effort leads to long-term results. Others explore leadership, decision-making and the courage to take risks. Business is a journey of learning and growth, and the right words can remind us that setbacks are lessons, failures are stepping stones and every effort moves you closer to success. Examples of motivational quotes for business leaders Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do. - Pele - Go confidently in the direction of your dreams. Live the life you have imagined. - Henry David Thoreau - The only person you are destined to become is the person you decide to be. - Ralph Waldo Emerson - I’m not terribly interested in beauty. What touches me is someone who understands herself. - Vivienne Westwood - If you don’t like something, change it. If you can’t change it, change your attitude. - Maya Angelou - Famous motivational quotes Motivational quotes fuel ambition, remind us to stay resilient and spark inspiration when determination fades. People turn to them in moments of doubt, using them to push through challenges, refocus energy or start the day with purpose. Spoken by leaders, innovators and visionaries, these timeless words carry the wisdom of experience and the power to shift perspectives instantly. They remind us that success is a journey, and failure is simply a step toward growth. Framed on office walls, repeated as mantras or shared in conversations, famous quotes endure because they capture universal truths. Famous motivational quotes examples Power’s not given to you. You have to take it. - Beyoncé - Beware of monotony; it’s the mother of all the deadly sins. - Edith Wharton - What you do makes a difference, and you have to decide what kind of difference you want to make. - Jane Goodall - Twenty years from now you will be more disappointed by the things you didn’t do than by the things you did. - Mark Twain - It is never too late to be what you might have been. - George Eliot - Motivational quotes for everyone Motivational quotes can inspire anyone, reminding us that perseverance, courage and self-belief build success. Facing personal challenges or professional setbacks? The right words can shift your mindset and spark new motivation. Some quotes focus on resilience, showing that obstacles don’t last forever and growth comes with persistence. Others highlight positivity, encouraging us to embrace the journey and find strength with every step forward. Best examples of motivational quotes for every situation The greatest danger for most of us is not that our aim is too high and we miss it but that it is too low and we reach it. - Michelangelo - Life isn’t about finding yourself. Life is about creating yourself. - George Bernard Shaw - You can fall, but you can rise also. - Angelique Kidjo - You can’t eat beauty, it doesn’t sustain you. What is fundamentally beautiful is compassion for yourself and those around you. That kind of beauty inflames the heart and enchants the soul. - Lupita Nyong’o - Feet, what do I need you for when I have wings to fly? - Frida Kahlo - Personal motivational quotes Motivational quotes are a great way to inspire and uplift, especially during tough times. They remind us of strength, resilience and the importance of chasing our dreams and goals. These quotes can help shift your mindset and give you the boost you need to stay focused, positive and determined when facing challenges. Examples of personal motivational quotes When you can’t find someone to follow, you have to find a way to lead by example. - Roxanne Gay - When I dare to be powerful—to use my strength in the service of my vision—then it becomes less and less important whether I am afraid. - Audre Lorde - I shall plant my hands in the garden. And I will grow. - Forough Farrokhzad - I realized that I don’t have to be perfect. All I have to do is show up and enjoy the messy, imperfect and beautiful journey of my life. - Kerry Washington - You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own. - Michelle Obama - It's a philosophy of life. A practice. If you do this, something will change, what will change is that you will change, your life will change, and if you can change you, you can perhaps change the world. - Vivienne Westwood - Motivational quotes that stick Motivational quotes that stick can create lasting change and ignite passion within us. They work because they offer simple yet powerful reminders of our potential and purpose. Quotes about pushing through adversity, believing in yourself or embracing hard work often become principles we live by. Their impact isn’t just a quick boost—they shape how we think and help us push forward when challenges arise. Phrases like "Believe you can and you're halfway there" or "Great things never come from comfort zones" can become mantras that fuel perseverance and remind us success comes from consistent effort and self-belief. Examples of Motivational quotes that stick Don’t let anyone rob you of your imagination, your creativity, or your curiosity. It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live. - Mae Jemison - It’s not the load that breaks you down, it’s the way you carry it. - Lena Horne - If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it. - Toni Morrison - Pain is inevitable. Suffering is optional. - Haruki Murakami - Luck has nothing to do with it. - Serena Williams - Motivational quotes for the self Motivational quotes encourage us to trust our abilities, embrace our journey and keep moving forward. They remind us we have the power to shape our lives and that believing in ourselves is often the first step to success. Quotes like "You are stronger than you think" and "Believe in yourself and all that you are" inspire self-empowerment by silencing doubts and fostering a mindset of possibility. These simple reminders can help us recognize our worth, tackle challenges and stay focused on our goals. Examples of motivational quotes for the self Only put off until tomorrow what you are willing to die having left undone. - Pablo Picasso - There is nothing noble in being superior to your fellow men. True nobility lies in being superior to your former self. - Ernest Hemingway - The most courageous act is still to think for yourself. Aloud. - Coco Chanel - What would life be if we had no courage to attempt anything? - Vincent Van Gogh - One of the secrets of life is that all that is really worth the doing is what we do for others. - Lewis Carroll - You shouldn't dream your film, you should make it! - Steven Spielberg - Motivational quotes for self-empowerment Motivational quotes for self-empowerment can help you take charge of your life, recognize your strengths and confidently pursue your goals. Quotes like "You are the author of your own story" and "The only limit to our realization of tomorrow is our doubts of today" remind us we have the power to shape our future. They encourage us to tackle challenges, step out of our comfort zones and aim high. Embracing self-empowerment lets you take risks, make bold decisions and trust your abilities. Examples of motivational quotes for self-empowerment Nothing will work unless you do. - Maya Angelou - Decide whether or not the goal is worth the risks involved. If it is, stop worrying. - Amelia Earhart - Find something you're passionate about and keep tremendously interested in it. - Julia Child - I have not failed. I’ve just found 10,000 ways that won’t work. - Thomas Edison - Where there is love and inspiration, I don't think you can go wrong. - Ella Fitzgerald - Motivational quotes that inspire Motivational quotes have a way of sparking energy and pushing us to chase our dreams. They remind us that success comes from perseverance, resilience and believing in ourselves. From Eleanor Roosevelt's "The future belongs to those who believe in the beauty of their dreams" to Wayne Gretzky's "You miss 100% of the shots you don’t take," these quotes encourage bold action and remind us that the journey to success is always worth it. Examples of motivational quotes that inspire Love the life you live. Live the life you love. - Bob Marley - Keep your face to the sunshine and you cannot see a shadow. - Helen Keller - You must do the things you think you cannot do. - Eleanor Roosevelt - Smile and the world smiles with you. - Stanley Gordon West - If you know exactly what you're going to do, what's the good in doing it? - Picasso - Motivational quotes to share Shared at the right moment, motivational quotes can give someone the encouragement they need to push through challenges or tough days. They remind us that progress matters more than perfection and that every effort counts. Sharing these words creates a ripple effect of positivity, building an environment where everyone feels empowered to chase their goals and dreams. Simple and meaningful, motivational quotes are an easy way to spread hope and inspiration. Examples of motivational quotes to share I will not be "famous," "great." I will go on adventuring, changing, opening my mind and my eyes. - Virginia Woolf - If you only read the books that everyone else is reading, you can only think what everyone else is thinking. - Haruki Murakami - I'm not trying to do something different, I'm trying to do the same thing but in a different way. - Vivienne Westwood - There is no better designer than nature. - Alexander McQueen - Every birthday is a gift. Every day is a gift. - Aretha Franklin - Motivational quotes to live by Motivational quotes help us stay resilient, focused and committed to our goals, even during tough times. These quotes act as daily reminders to take responsibility for our actions and keep pushing for personal growth, no matter the obstacles. By holding onto these words of wisdom, we see life as an ongoing journey where perseverance, courage and self-belief help us overcome challenges and reach success. Living by these quotes encourages a positive outlook and determination, so we can tackle each day with purpose and energy. Examples of motivational quotes to live by The reality is: sometimes you lose. And you’re never too good to lose. You’re never too big to lose. You’re never too smart to lose. It happens. - Beyoncé - In the midst of chaos, there is also opportunity. - Sun Tzu - I am a person who believes in asking questions, in not conforming for the sake of conforming. I am deeply dissatisfied – about so many things, about injustice, about the way the world works – and in some ways, my dissatisfaction drives my storytelling. - Chimamanda Ngozi Adichie - Motivational quotes for students Motivational quotes help students stay focused on their goals while reminding them that success comes from effort and persistence. These quotes encourage a mindset that sees challenges as opportunities to grow. By taking these messages to heart, students are reminded of their unlimited potential and that setbacks are just stepping stones toward bigger achievements. Motivational quotes also highlight the importance of dedication, discipline and self-belief as students work toward their academic and personal goals. Examples of motivational quotes for students Education is the most powerful weapon which you can use to change the world. - Nelson Mandela- The future belongs to those who believe in the beauty of their dreams. - Eleanor Roosevelt- The only way to do great work is to love what you do. - Steve Jobs- Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. - Albert Schweitzer - Believe you can and you're halfway there - Theodore Roosevelt - Motivational quotes FAQ How do you uplift someone with words? To uplift someone with words, focus on their strengths, show belief in their potential, and offer encouragement during tough times. A thoughtful, genuine message can make them feel valued and supported, boosting their confidence and hope. What is a simple life quote?   "Life is what happens when you're busy making other plans." This quote reminds us to live in the moment and enjoy the journey instead of always worrying about what's ahead. What is a quote for a supportive person?   "A true friend is somebody who can make us feel better no matter how bad things may be." This quote celebrates those who lift us up with their care, kindness, and constant support. What is a quote for strength in hard times?   "Strength doesn't come from what you can do; it comes from overcoming the things you once thought you couldn’t." This quote shows that resilience grows from facing challenges and pushing through tough moments. What is the most comforting quote?  "Everything will be okay in the end. If it's not okay, it's not the end." This quote is a simple reminder that hard times are temporary and resolution is always possible.

The phrase "The customer is always right” may have started simply as a department store’s slogan in the early 1900s, but it has evolved into the core motto of the society we live in. You may have put your heart and soul on starting a business and creating a website to offer your services or products, but if the results are not as expected, it’s you, not your customers, who needs to change. This means you need to be able to identify every pain point of the customer journey to figure out where people are losing interest in your offering. Then, you’ll want to adapt your product based on their feedback and assess whether the problem is solved. The marketing funnel will give you all the tools and data you need to do so. Read on to learn all about this powerful process and why you should implement it across all of your marketing strategies , marketing ideas and marketing channels . What is the marketing funnel? The marketing funnel, also known as the purchase funnel, is a visual representation of all the steps a visitor has to go through before they purchase a product or service. Its origins date back to 1910, when American philosopher John Dewey introduced the five stages consumers go through before, during, and after purchasing a good or service. This buyer decision process included the following stages: Problem/need-recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Over time, this idea evolved into the contemporary marketing funnel, which focuses on the different stages from the moment people first hear about a business to the moment they make a transaction. But why is it referred to as a funnel? Marketing efforts don’t involve getting people to buy right away. Instead, they start with capturing leads - potential customers who show interest in the brand. When companies turn anonymous strangers into leads, they’re drawing them into the mouth of the funnel. Then, they continue marketing to these leads with the goal of getting some of them to buy. Of course, only a fraction of leads will actually purchase the product. As they advance through the different stages of the buyer decision process, some of them will abandon the effort without ever getting to the purchasing stage. Thus, the crowd thins, and the resulting visual representation of this process forms the shape of a funnel. Benefits of the marketing funnel Now that you know what the marketing funnel is, you’re probably wondering if you should start using it as part of your small business marketing strategy. Ask yourself the following question: Do I have a service or product I intend customers to purchase? Do I have a stellar go to market strategy for my product? If the answer is yes, then you definitely should. As a business, your success does not only depend on the quality of your offering, but also on the way in which it’s presented and marketed to consumers. Everything from your website layout and color scheme to the packaging of your products and brand marketing also plays a huge role in your customer’s journey through the marketing funnel. How you choose to promote your website will also impact on this. Some specific brand and business metrics using the marketing funnel can help improve include, increased brand awareness, increased brand loyalty, higher customer lifetime value, and improved customer satisfaction. Having a clear view of a customer’s journey will allow you to identify any roadblocks that hinder their progress through the funnel. Based on this data, you can make changes to eliminate these barriers and improve your conversion rate - whether it’s by making your website more user-friendly, creating a social media campaign, opting to use more personalized marketing or promoting on different channels. That’s why funnel marketing is so effective. The marketing funnel can apply to any type of marketing. From digital marketing, and online advertising, to using landing pages. From referral marketing to mass marketing including viral and influencer marketing. From traditional to disruptive, to super strategic marketing , the funnel is relevant and effective across marketing channels and strategies. That's part of what makes it so impactful across both marketing and entrepreneurship. Research and the marketing funnel Research is an essential part of making the marketing funnel work most effectively. Before even working through its different stages you should make sure that your understanding of your target audience, and your user experiences are up to date. Your marketing research should be extensive and comprehensive in order to apply it to the funnel for most impact. Refine your market research, both quantitive and qualitative. Stages of the marketing funnel While the overall framework of the marketing funnel has remained mostly unchanged for more than a century, there isn’t a global consensus on the different stages. Here, we’ll discuss the various stages represented in the marketing funnel template above. These stages include: Awareness Interest Consideration Intent Evaluation Purchase 01. Awareness Awareness - located at the top of the marketing funnel - is the first stage. This is the point where customers first learn about your brand, and it’s where lead generation takes place. To build awareness, develop targeted marketing campaigns that are geared toward people who may need your product. Be sure to use market segmentation to create tailored campaigns for each customer type. Think about writing press releases as part of this step. Then, use lead capture forms to get their contact information (typically their email address) so that you can continue marketing to them. This is one of the most important lead generation strategies , as you'll be using their contact information to reach out to them and guide them through the rest of the marketing funnel. 02. Interest Leads who show an interest in your business move onto the next stage of the marketing funnel, aptly known as interest. At this point, lead generation turns into lead nurturing as brands start to establish a connection with all the contacts gathered during the previous stage. One of the most effective ways to build interest is through email marketing . This allows you to start building relationships with leads by reaching out to them directly with relevant, branded content. 03. Consideration In the consideration stage of the marketing funnel, the consumer is evaluating the different methods that are available to them to address their needs. At this point, they already know about your offering and are familiar with your brand. Now, it’s your job to convince them that a product like yours presents the best solution to their problems. To do this, try using marketing automation software to send targeted email campaigns with actionable intent, such as free trials and sales announcements. Another popular funnel marketing technique is to offer them informational content, such as blog posts and webinars, that addresses their needs while gently guiding them toward your product. 04. Intent Ever left something in your online shopping cart and received an email about it a day or two after? That’s what entering the intent stage feels like. Prospective customers (known as prospects) move to the intent stage once they demonstrate a clear intent to purchase a product, such as by contacting a customer service representative, trying out a product demo, or adding an item to their shopping cart. This doesn’t mean that they are going to buy right away, but it does indicate that they are primed for the purchase. With that in mind, the intent stage is the time to prove why your offering is the number one option for the prospective customer. You’ll need to target them with marketing materials that make a strong case for why your product is better than your competitors’. 05. Evaluation The evaluation stage of the marketing funnel is where lead nurture meets sales. Here, the prospective customer is making the final decision about whether or not to buy your product. In this stage, marketing and sales teams must work together to convince prospective buyers to take the leap and make a purchase. Much like the previous stage, the focus is kept on positioning your business’s offering as the ideal choice. 06. Purchase The pot of gold at the end of the marketing funnel rainbow is known as the purchase stage. This is where prospects finally decide to buy the service or product. At this point, sales teams take over to manage transactions. Be sure to use various sales psychology techniques to get inside your customer’s head and close the deal. Additional representations of the marketing funnel As we've discussed, the six stages above represent one of the most popular ways of dividing up the marketing funnel. Still, it isn't the only version. Other common variations of the marketing funnel include: AIDA: Awareness, Interest, Desire, Action TOFU-MOFU-BOFU: Top of the funnel (generating leads), Middle of the funnel (generating prospects), Bottom of the funnel (generating sales) Below, we'll also talk about how the marketing funnel differs slightly between B2B and B2C companies, as well as a variation known as the nonlinear marketing funnel. B2B vs. B2C marketing funnel The main difference between the B2B and B2C marketing funnel is the amount of people involved in the process and the level of interaction between businesses and consumers. In the majority of cases, B2C consumers navigate through the funnel alone with little to no direct interaction with the business. Customer outreach efforts are conducted by targeting large buying groups or by using marketing automation tools, and very few customers actually interact with a representative. On the other hand B2B consumers usually include more than five people from different departments. While the uppermost stages of the marketing funnel follow the same pattern as that of B2C consumers, in lower stages sales representatives establish direct communication with B2B consumers. Nonlinear marketing funnel The marketing funnel template above represents the nonlinear marketing funnel. While the cone-shaped marketing funnel has been the default for many decades, some experts argue that the market has evolved beyond linear buying processes. As a result, many businesses have started to leave behind the traditional cone in favor of one resembling a bowtie or hourglass. This type of marketing funnel aims to tackle the fifth and last stage of Dewey’s consumer decision processes: Post-purchase behavior. The upside-down cone shape starts with the few buyers who made a purchase and journeyed to the end of the traditional marketing funnel. From there, businesses look at the post-purchase customer journey, taking into account factors such as satisfaction, testimonials and feedback. The goal of this new funnel approach is to create strong relationships with customers, not only to ensure they don’t move to your competitors’ services, but also so they’ll become repeat buyers and loyal advocates of your brand. While there isn’t a consensus about the different stages of the nonlinear marketing funnel, it nonetheless remains a valuable way to gauge consumer behavior and optimize your marketing efforts. Whichever model of the marketing funnel you use, the most important factor is that your marketing plan strongly aligns with each stage of the buyer’s journey. Specific marketing methods to implement the marketing funnel There are many marketing strategies that can be applied to different stages of the marketing funnel in order to help it elevate your marketing efforts. Here are some of the most popular or impactful, in no particular order. Content marketing as well as user generated content SEO Online and traditional advertising Direct marketing Loyalty programs, including coupons and discounts Social media marketing and channels Testing and the marketing funnel Testing is an essential part of the marketing funnel and it should take place through every stage of the funnel. Here are a few examples of what that could look like, Awareness stage: At this stage, customers should be becoming aware of your product or service. Track metrics such as website traffic, social media engagement, and email open rates to understand this better. Consideration stage: Here, customers are considering your product or service and comparing it to competitors. Test the effectiveness of your marketing efforts at this specific stage of the funnel by tracking metrics such as click-through rates, conversion rates, and bounce rates. Decision-making stage: If they've reached this stage, customers are making a final decision to purchase your product or service. At this stage you'll need to focus on metrics such as sales conversion rates and return on investment, as well as customer acqiusition cost. To effectively test the marketing funnel, it's important to use different types of testing, including A/B testing, multivariate testing, and user testing. A/B testing involves testing two versions of a marketing element to see which one performs better, such as testing two different headlines in an email campaign. Multivariate testing involves testing multiple elements at once to see which combination is most effective, such as testing different images and headlines in a website landing page. User testing involves gathering feedback from actual customers to see how they interact with your product or service. Overall, testing is a critical component of the marketing funnel, helping you to identify what works and what doesn't, while being able to make data-driven decisions to improve your marketing strategies and increase sales. Frequently Asked Questions (FAQ) What are the different stages of the marketing funnel? Awareness, interest, desire, action and intention are the key stages of the funnel. Each one represents a step in a potential customers journey. How can I use the marketing funnel for my business? You can use it to increase the number of potential customers you have and to better move customers from marketing to sales. If you need to raise awareness and interest, social media marketing is an effective and popular way to do this with huge potential customer reach. Building desire can be done with emotive campaigns, think the bandwagon effect as well as with free demos and trials. Understanding what you need to do at each step of the funnel to improve customer retention, will help you move more potential customers through it. How do I track my marketing funnel performance? Each stage of the funnel will have different metrics to track - from website traffic, to traffic source and customer retention metrics, such as click through rate, time on page and so on. There are a number of tools you can use to track this, from Google Analytics to other popular options. What are some marketing funnel best practices? There are many, and often they'll depend very much on your brand and product. However a few key ones to remember include - consistency with your messaging, tracking your funnel performance and optimizing it based on what the data is telling you, don't neglect retention and repeat conversions, personalize the experience where possible.

“You never get a second chance to make a first impression,” wrote American humorist and entertainer, Will Rogers. First impressions don’t just apply to face-to-face interactions, but also to every aspect of the online world, starting from when you create a website all the way down to your marketing strategies . When it comes to Instagram, your bio is the one place to truly control how you’re perceived by your potential clients. In addition to initial judgments, a good Instagram bio also determines if visitors will click the ‘follow’ button and potentially convert to customers, or simply just leave your profile page and never return. This is even more important on your Instagram Business Account page. So, with just 150 characters to use, it’s important to make every word (or emoji) count. Providing a memorable description and introducing your products and services are just the beginning of it. Instagram Bio ideas to get you started Starting in the ‘Edit Profile’ section, here are some useful tips to help your company’s best and brightest face shine through – from your profile picture to links, hashtags, CTAs and the many other elements that make up a good Instagram bio: Include your logo Optimize your name for the search query Make your one link count Hand out your digits Understand that every word matters Answer the basics Think like a search engine Lead the way with a strong CTA Express yourself Add a sprinkle of hashtags Write in style Let your content breathe 01. Include your logo Your company should look picture perfect on Instagram, and every other social media platform, at all times. A great way to ensure consistency throughout your online presence is to use your brand’s logo as your profile picture. And if you don’t have a logo, you can easily get started creating one with Wix Logo Maker . After answering four easy steps regarding your style and purpose, this artificial intelligence marketing technology will generate numerous options for you to choose from, all tailored to your brand’s needs. 02. Optimize your name for the search query There are only two factors that Instagram’s query takes into consideration in searches: your name and your username. Yet, when users search for your business on Instagram, they will undoubtedly type in the actual name of your business. Therefore, what you choose to type in the ‘name’ field should align with what your business is called, for example, Ryan’s Tea Bar Los Angeles. For your username, you can get a little creative, such as @Ryansteabar – just don’t stray too far from your company’s name. 03. Make your one link count “You only get one shot, do not miss your chance [to link to your website].” The words of hip-hop legend, Eminem, couldn’t be more fitting here. Instagram provides you with just one opportunity to link your website to your Instagram profile. And since you can only include a limited amount of information in your Instagram bio – which is clearly not enough to describe the many things you do as a business – you’ll need to link to a website that shares a deeper knowledge of your business. One recommended link in bio tool is Hopp, since not only does it incorporate several links into one URL but it also offers a customizable search engine integrated directly into your link in bio. This means that your followers can quickly and easily find the specific content you're promoting such as another social media profile, a product coupon, a specific service and more. Learn more: If you want to discover more tools besides Hopp, check out our guides on Linktree alternatives and the best link in bio tools . We know the Internet landscape moves quickly, so just in case you missed the memo, we thought it was worth repeating: These days, having a website is an absolute must. If you still don’t have one, though, you can easily create a website with Wix, which offers a plethora of opportunities that can fit any SMB, from the simplest to the most hands-on creation process. You can also go with a more flexible option by choosing one of our many customizable website templates and building your foundation from there. 04. Hand out your digits A very crucial component to any good Instagram marketing strategy is providing your business’s contact information in your bio. This is especially the case if you aren’t on Instagram 24/7, as it allows your customers to still be able to reach you and find you. Here you should include everything from your phone, email address, location and operating hours. And if you have an Instagram Business account, you can access your contact options and choose to include your email, phone, or address. This will be displayed below your profile text information as a bold CTA button – making it extra convenient for your customers to reach out to you. 05. Understand that every word matters Pictures are worth a thousand words, especially on a picture-sharing platform like Instagram. However, your Instagram bio is one of the few opportunities you have to literally type out what your intention is in text. With a limit of 150 characters (roughly two sentences or 25 words), you’re going to need to make every word count. Think about what you want to say about your company and sum it up here briefly. Likewise, speak in the tone of your brand’s voice. Are you fun and playful, or straight to the point and serious? Keep this personality consistent from platform to platform (and post to post) to create a cohesive feel that customers will always know to associate with your company. 06. Answer the basics Make use of the space in your bio section to provide an introduction to your business. The following questions will give you pointers about what to include: What do you generally do? What do you do best ? What makes you different? Why should your audience care? 07. Think like a search engine Although your Instagram bio has nothing to do with actual SEO and making your information more searchable (you can breathe now), you should still put some emphasis on your keywords. These are any individual words or phrases that your company hopes to be identified with, like “t-shirt designer” or “calligrapher.” Consider the power of each word in association with your brand. As you fill out your bio and provide information about your company – like your slogan, products, and services, skills and values – put thought into your word choice. 08. Lead the way with a strong CTA Another direction you can take with your bio text is to treat it like a CTA (call-to-action). This is a short phrase that prompts your viewers to act immediately. To embed this suggestion into your bio, you can say something along the lines of ‘shop our summer sale on our website,’ while also linking to the sale page of your online store in the website section. 09. Express yourself As serious as your business is, Instagram is a platform for being playful and entertaining. For example, look at how these brands used funny Instagram bios to convey their personality in even the tiniest of spaces. Engaging accounts with large numbers of followers are typically both personable and creative. To get on board and gain some popularity, you can add in information about your personal hobbies, interests, skills, and values. And no one will scold you for using emojis, either. Including a sense of your personality will make your business come across as more likable and memorable in the end. 10. Add a sprinkle of hashtags These keywords or phrases preceded with a # symbol are more than just a fad for teenagers. First of all, they make your content searchable. Additionally, since Instagram recently enabled the use of them in bios, their usability has skyrocketed. Including hashtags in your bio is a great way to drive engagement to your posts if the same ones are presented there. Also, choosing to do so will get your followers in the mindset of posting with these specific phrases when they share content related to your brand. For the most proficient use, choose a combination of branded hashtags and the most popular hashtags in your bio. 11. Write in style Instagram might limit you to just one font, but that doesn’t mean that you have to use it. While this is a good Instagram tip for designers , it's a great way for any brand to express their unique personality and style through a handpicked font. There are several apps to install on your smartphone to change the font type. One example is Sprezz, although there are many options available in whatever mobile app store you use. Just make sure that your fonts are still readable and attractive. If done correctly, implementing unique fonts will allow you to spice things up and stand out amongst the crowd. 12. Let your content breathe To accentuate each element of your Instagram bio, every word or phrase should be spaced out from each other. There are several ways to go about this, from making a bulleted list to adding asterisks, emojis, and extra spaces. This will not only look stylish and on-trend, but it will also make your content more digestible for your Instagram browsers.