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Ready to share your ideas with the world? Start your blog → Whether you're a coding genius, a gadget aficionado and/or a tech business owner, blogging can help you connect with like-minded enthusiasts. It can help you stay at the forefront of the digital world and help others make informed tech choices. Tech blogs can cover a wide range of topics: software development, hardware reviews, cybersecurity, artificial intelligence, programming languages, industry trends and much more. And thanks to today’s website builder tools, starting a blog is easier than ever, even if you don’t have advanced design or coding skills. So, if your passion revolves around technology, give blogging a shot. Keep reading for tips on how to get started. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why start a tech blog? Starting a blog can be particularly useful when you’re launching a business . It serves as a multifaceted tool that can contribute to the success of your tech business in several ways. First, a well-constructed tech blog can help you build business's authority within the tech industry. Blogging for business can position your brand as a thought leader, attracting the attention and trust of potential customers, partners and investors. A tech blog also provides a platform to communicate your company's mission, vision and values. It allows you to humanize your brand by sharing about the challenges you faced, lessons you learned and your successes. This personal touch helps your business connect with the audience on a deeper level, fostering a sense of community and loyalty. How to start a tech blog in 6 steps Ready to embark on your tech blogging journey? Make sure you follow these six crucial steps. Choose your blog niche Select a blog maker or platform Find the right tech blog name and domain Plan and write your blog content Promote your tech blog Monetize your tech blog 01. Choose your blog niche Choosing the right blog niche  for your tech business is key to getting started. Your niche should match what your business does best and connect with what your audience cares about. Here are some niche  blog examples and content ideas to help you find the perfect fit: AI and machine learning A blog in this space can cover everything from beginner tutorials to deep explorations of neural networks, natural language processing and reinforcement learning. Add value with case studies, interviews with AI researchers and practical breakdowns of tools like TensorFlow or PyTorch for readers eager to learn or stay updated. Explore real-world AI applications like predictive analytics in business, AI-generated art or machine learning in healthcare. For developers, simplify complex models into plain language and share hands-on projects to try out. For a broader audience, focus on ethical questions, market trends and innovations that make AI practical and exciting for everyone. Cybersecurity and data privacy    Break down topics like phishing, ransomware, password hygiene and two-factor authentication in a way that’s simple and easy to follow. Use current events like data breaches or policy changes to explain what they mean for everyday users. Share practical tips: securing a small business network, choosing the right VPN or protecting personal data on social media. For more advanced readers, explore ethical hacking, penetration testing or blockchain security. Product comparisons like antivirus software or password managers are also great for attracting readers while providing valuable recommendations. Cloud computing and DevOps    Explore AWS, Azure, GCP, containers, CI/CD pipelines and Infrastructure as Code in a way that’s practical and approachable. Share step-by-step guides for setting up Kubernetes clusters, using Terraform or comparing tools like Jenkins vs GitHub Actions to help readers make smarter decisions. Highlight the cultural and operational side of DevOps—how to improve collaboration between developers and operations teams, reduce deployment friction and embrace automation for smoother workflows. Real-world examples like cloud migrations, monitoring strategies or cost-saving tips will keep it actionable and relevant for solving everyday challenges. Internet of Things (IoT)    Speak to curious tinkerers building Raspberry Pi projects or professionals crafting industrial IoT solutions. Share tutorials, product reviews and practical explainers that connect hardware and software in an easy-to-follow way. Security is a big deal in IoT, and readers will love tips on keeping their devices safe. Highlight DIY smart home setups, review connected fitness gear or break down how data flows through IoT systems. Use plenty of visuals like images and diagrams to make projects and ideas pop. Software development and programming    Pick your focus: Are you teaching JavaScript to beginners? Sharing career advice for experienced developers? Exploring frameworks like React or Laravel? Your audience could be anyone from coding bootcamp grads to senior software architects. Readers crave content they can use now—tutorials, cheat sheets and code snippets. Share real bugs you’ve fixed, clever refactoring strategies or tips for build-and-deploy workflows. Interviews with other developers, GitHub repo highlights or your thoughts on new technologies can keep your content fresh and engaging. Tech for startups and entrepreneurs    Explore tools that help founders launch faster, compare CRM and analytics platforms or share startup case studies packed with actionable insights. This space is perfect for blending tech, business and strategy in a way that drives real value. Write about managing remote dev teams, using low-code tools to test ideas quickly or cutting cloud costs during MVP development. Include expert interviews with tech founders, behind-the-scenes stories from product launches and productivity tips designed for startup life. Tech for creators    Focus on the tools creators rely on—podcasting gear, editing software, livestream setups and AI tools for writers and designers. Share helpful product reviews, step-by-step setup guides or tips for mastering new creator-friendly tech. Take a tech-first look at the creator economy. Cover everything from monetization platforms and algorithm updates to tools like Notion or Descript. With tech unlocking fresh ways to earn, this space is buzzing with opportunities and overlaps with personal branding, productivity and entrepreneurship. Web3 and blockchain    Demystify crypto wallets, smart contracts, NFTs and DAOs for readers eager to learn. Break down how blockchain works, how to mint NFTs or interact with decentralized apps (dApps) in a simple, approachable way. If you're speaking to developers, focus on Solidity tutorials, setting up testnets or building dApps with Web3.js. For a broader audience, explore real-world use cases in finance, gaming or digital identity. And don't forget—transparency is key. Add clear disclaimers and outline risks to build trust in this fast-moving often-hyped space. EdTech and learning tech    Explore tools like learning management systems (LMS), coding platforms for kids or apps designed to help neurodiverse learners. Create content for parents, teachers or product developers who care about making education better through tech. Share product comparisons, step-by-step tutorials or your own tech-savvy study hacks. Talk about exciting trends like gamification, AR in classrooms or personalized learning algorithms. If you're passionate about education, this is your chance to inspire others and highlight how technology is transforming the way we learn. 02. Select a blog maker or platform When it comes to launching your tech blog, you’ll want to select a blogging platform that not only offers easy-to-use tools for creating your blog but also includes hosting and robust security features. Blog makers like Wix offer integrated hosting , so you won't need to search for a separate hosting provider. Wix further offers 24/7 security features that safeguard your blog and its data from potential threats. It also offers a range of customizable blog templates , making it an excellent choice for both beginners and experienced bloggers. Keep in mind that the design of your blog plays a significant role in user experience. A clean, organized layout that's visually appealing can keep visitors engaged and encourage them to explore your content further. In the same vein, branding is vital for your tech blog, as it helps you establish a unique identity. You’ll want to create a blog logo to kick off your branding efforts. Learn how to make a tech logo that aligns with your tech niche and overall blog design using a Technology Logo Maker . Learn more about how to make a website from scratch . 03. Find the right tech blog name and domain Select a compelling blog name and a matching domain name . Your blog's name often shapes the first impression that your readers have of your blog. It sets the tone for your content and can influence whether visitors decide to explore further. A well-chosen name can make your blog memorable and evoke a sense of professionalism, helping you build trust and credibility among your readers. If you're struggling to develop ideas for your blog's name, consider using a blog name generator . It can provide you with creative and relevant suggestions that align with your tech niche. While not every suggestion may be a perfect fit, a name generator can spark ideas and help you brainstorm potential names. Your domain name (or the web address that readers will use to find your blog) should reflect your blog's content and reinforce your brand. Keep it concise, easy to spell and memorable. Before finalizing your domain name, make sure it's available. You can use domain registration services to check and secure your chosen domain name. Examples of potential tech blog names: TechTrekker.com CodeCraftHQ.com ByteGenius.net InnovateNest.com Learn more: Tech business name ideas 04. Plan and write your blog content Compelling and informative content is at the heart of a successful tech blog. To ensure consistency and quality, plan your content effectively, write engaging blog posts and utilize multimedia elements. The first step is to build a content calendar to organize your blog posts. Include evergreen topics (i.e., timeless content) and current trends. At the same time, focus on providing value to readers. Your blog posts should answer questions, offer solutions or present new insights to your readership. This helps maintain a consistent posting schedule and ensures a diverse range of content. When it comes to being consistent, Miyuki Shimose, SEO and marketing blogger at Wix.com, shares that, “The most challenging aspect of blogging is keeping it consistent. My trick to maintaining a consistent blog is to systematize. For example, designate just one day within a week for blog editing. On that day, create two articles and schedule them for automatic publication for the feature date. By repeating this each week, you can publish up to eight articles per month. This leaves you with other days to delve into tasks like researching keywords, monitoring traffic and concentrating on other things you want to do. This helps you to maintain publishing and optimization blog cadence without burning out.” When it comes to structuring your content, use a clear blog format that includes an introduction, main content with subheadings and a conclusion. Craft catchy and informative blog titles that give readers a clear idea of what to expect. Be sure to hook readers with a compelling introduction that outlines what the post will cover. Then, use actionable content to provide practical advice, step-by-step instructions or in-depth analysis related to your chosen topic. Note that blog post length can vary—but you’ll generally want to aim for a minimum of around 1,000 words for in-depth content. Longer posts (2,000+ words) can provide comprehensive insights but some readers may want to know the answer to something fast, in which case you’ll want to write shorter content. We additionally recommend creating a blog post checklist before publishing any content on your tech blog. This helps you to: Confirm that your information is accurate and up to date. Make sure that you’ve written in a clear and concise manner, avoiding jargon if possible. Edit and proofread your post for grammar, spelling and readability. Include calls to action within your blog posts, guiding readers on the next steps or encouraging engagement. Optimize your content for search engines by using relevant keywords and other on-page optimization best practices. Some examples of tech blog post ideas: "The Future of AI: Trends and Predictions for the Next Decade" "Beginner's Guide to Cybersecurity: Protecting Your Online Identity" "Mastering Python: A Step-by-Step Tutorial for Beginners" "Cloud vs. On-Premises: Choosing the Right Infrastructure for Your Business" "The Rise of Edge Computing: Revolutionizing IoT and Data Processing" 05. Promote your tech blog Promoting your blog is essential for reaching a wider audience and increasing readership. There are several strategies you’ll want to keep in mind. Focus on your blog SEO and optimize your blog posts for relevant keywords and user intent to improve their visibility on search engines like Google. “A blog SEO strategy can be very impactful when it comes to generating organic traffic to your blog,” says Rebecca Tomasis, blog SEO expert at Wix.com. Her advice? “Don’t be afraid to start small, focus on the basic on-page optimizations like keyword density, keyword in headings and meta descriptions. Once you have a consistent content calendar and an idea of where your main audience might find you, if that place is search, then start researching the best SEO blog strategy for you.” Share your blog posts on popular social media platforms like Facebook. Pinterest, LinkedIn and Instagram. For example, create a Facebook page dedicated to your tech blog. You can then share blog posts via this page and respond to any comments on your post. Looking to reach a wider audience? You can use paid ads across all social media platforms to do this. Email marketing is another tried-and-tested method when it comes to blog distribution efforts. Build an email list by offering readers the option to subscribe to your blog updates from your homepage or each blog article. Then send out regular newsletters featuring your latest blog posts and other valuable content. This can be an effective way to target specific users with content most relevant to them. Write guest posts for reputable tech blogs in your niche, making sure they include a backlink to your blog. This can enhance your SEO as well as your reputation in the industry. In order to monitor the success of your blog promotion efforts, you’ll need to regularly monitor your blog and web analytics to understand its performance. Tools like Google Analytics and Wix Analytics can help you identify and measure relevant blog metrics like page views, engagement rates, referral sources and most popular content. By incorporating these strategies and utilizing the right blogging tools , you can effectively promote your tech blog and attract a larger audience. 06. Monetize your tech blog Monetizing your tech blog can be a rewarding way to turn your passion for writing about technology into a source of income. With this in mind, we’ve put together some popular methods to monetize your blog : Affiliate marketing: Partner with relevant tech companies and promote their products or services through affiliate links. You then earn a commission for each sale made through your unique affiliate links. It’s important to write honest reviews and tutorials to effectively incorporate affiliate links into your content while maintaining your readers' trust. Ads: Display ads from platforms like Google AdSense can help you make money from blogging based on clicks or impressions from ads placed on your blog. Choose ad placements that don't disrupt the user experience while providing value to your readers. Subscription content and courses: You can offer premium content or courses exclusively to subscribers who pay a monthly fee. Content can include in-depth tech tutorials, advanced guides, industry insights and access to a community forum. Examples of subscription content for a tech blog: Advanced coding tutorials: Offer in-depth tutorials on advanced programming concepts, frameworks and libraries. Tech trends and analysis reports: Provide subscribers with in-depth reports on emerging tech trends, market analysis and predictions. Exclusive case studies: Share detailed case studies of successful tech implementations, showcasing real-world results and strategies. Live webinars and Q&A sessions: Host live webinars and interactive Q&A sessions where subscribers can learn directly from you and ask questions. Coding challenges and competitions: Organize coding challenges or competitions with exclusive prizes for subscribers. Sponsored content: Collaborate with tech companies to create sponsored blog posts or reviews in exchange for payment. In the interests of transparency, you must clearly label sponsored content to maintain trust with your audience. Digital products: Create and sell digital products such as eBooks, website design templates or assets related to your tech niche. Once created these can generate income without too much effort. You could also consider selling branded merchandise like tech-themed clothing, mugs or accessories. It’s important to remember that successful blog monetization requires a balance between generating income and maintaining a positive user experience. Prioritize providing value to your audience and delivering quality content so that your tech blog can be used to generate sustainable revenue over time. Other kinds of blogs to consider starting How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a mom blog How to start a sports blog How to start a fitness blog How to start a beauty blog How to start a lifestyle blog How to start a travel blog How to start a food blog How to start a craft blog How to start a poetry blog How to start a tech blog FAQ Do I need technical knowledge to start a blog? No, you don’t need any technical or coding knowledge if you use a website builder like Wix. However, if you plan to start a tech blog, it’s definitely important that you have the technical knowledge to write about your chosen tech niche. How often should I publish new content on my tech blog? Consistency is the key. Start with a manageable publishing schedule, like one or two posts per week. As you grow, you can increase the frequency based on your capacity and resources. It’s important to test with a few blog posts at first so you can also understand which type of posts help generate traffic. Is it necessary to have social media profiles for my tech blog? Having social media profiles and buttons on your website can greatly enhance your blog's visibility and engagement. It's an easy way to share your content and connect with your audience. How can a tech blog simplify complex topics for non-technical readers? A tech blog can simplify concepts by using analogies, breaking down jargon and providing step-by-step explanations. Incorporate visuals like infographics, videos and diagrams, while focusing on real-world applications to make technical content approachable and engaging for all readers. How can a new tech blog keep up with rapidly evolving trends? Stay current by following industry news, engaging with tech communities, and subscribing to newsletters or blogs from thought leaders. Regularly update older posts with fresh information and focus on timeless content, like core principles or foundational knowledge, to maintain your relevance. What’s the best way to establish authority as a beginner tech blogger? Begin by sharing unique insights or lessons from personal projects, certifications or research. Collaborate with experts for guest posts, engage in online discussions and cite reputable sources. Authenticity and consistency in publishing content tailored to your niche help build credibility over time.

Turn your ideas into sales and start selling with Wix eCommerce →   So you’re wondering if Wix eCommerce is more than just a pretty face. It’s a common misconception—after all, Wix started as a platform for any creator who wanted to build a beautiful website. But safe to say that Wix has come a long way. Wix eCommerce  is, in and of itself, a powerful solution for simplifying and scaling business. With comprehensive management tools, multichannel integrations , best-in-class security and a high-resilience infrastructure, the platform is entrusted by some of today’s fastest growing companies when it comes to making an eCommerce website (or any type of site for that matter). But why take our word for it? Let’s look beneath the hood and explore some of the features that make Wix eCommerce one of the most powerful solutions available when starting a business  online. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and learn how to create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What makes Wix eCommerce a powerful platform? A good eCommerce platform  should set you up for success by offering easy-to-use eCommerce tools, on top of a secure backend and crash-resistant infrastructure. In other words, efficiency, reliability and opportunity should all be factored in. Wix eCommerce incorporates the above into an all-inclusive ecosystem where you can sell to a global audience while keeping your operations air-tight. The platform gives you the power to sell more, scale quicker and diversify your business strategy. Here’s a closer look at some of Wix’s core eCommerce features . Reliability An eCommerce platform is only as strong as the infrastructure that supports it. It doesn’t matter how good your products are, or how successful your marketing is, if your online store can’t handle the extra traffic. Wix eCommerce wants you to go viral. Wix’s high-resilience infrastructure includes multi-cloud hosting  services (plus free web hosting ), browser compatibility adjustments and autoscale technology. Put simply, the infrastructure is built to avoid costly site crashes . In fact, Wix stores can process 45,000 transactions per minute. Wix also flaunts an industry-leading uptime of 99.99%—ensuring that your Wix store will run smoothly whether you have dozens of people browsing your site, or tens of thousands of shoppers placing orders at the same time. Even if you’re having a holiday sale, or one of your social media ads goes viral, you can rest easy knowing that your site will remain undeterred. The best part is that it’s all automated. You don’t need to worry about coding or on-going maintenance. Just leave it to Wix. Performance Nobody wants to click onto a webpage and have to wait (what feels like) 10 minutes for it to load. These days, most online shoppers will bounce if a page takes longer than six seconds  to load—which is still generous if you ask us. The infrastructure behind every Wix site enables the fastest loading pages. Thanks to our globally distributed CDN and data centers, you can expect fast-loading pages wherever you go and no matter what device you use. There are dozens of other tasks that happen in the background, including automatic resizing of media and continuous code optimizations, to ensure that everything on your site loads seamlessly. Think: clear, fully loaded product images and smooth animations. Wix sites are also optimized for core web vitals (CWV). CWV metrics help to prevent performance degradation. All the while, you can monitor your site’s performance via your Site Speed Dashboard and access other helpful resources to learn how to build the best user experience possible. Discover the top reasons why eCommerce sites fail . Catalog and inventory management Your online store should be well-organized and easy-to-navigate so that your customer can find what they’re looking for. At the same time, you should be able to organize and manage your products without headache or hassle. Wix eCommerce provides one place to manage your product data, listings and inventory. Bulk upload your product data. Tap into built-in dropshipping features. List products to your store and third-party channels like Amazon or Instagram. By having one place to store your data, you can ensure data accuracy and consistency. At the same time, you can enjoy flexible tools for customizing your listings per channel. For example, you can adjust product descriptions and titles to target the right keywords. Furthermore, you can display product variations as separate listings or combine them into one listing, depending on user behaviors. Meanwhile, you can keep track of which products are published where. Wix will automatically update inventory as orders are placed from any channel, preventing overselling. Special note: Creating and selling custom products has never been easier. With Wix’s on-demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Payments An online store with weak payment options may as well be an image gallery. Today's online shoppers are much more likely to buy through a payment gateway they trust. For this reason, Wix eCommerce integrates with more than  80 secure payment gateways . Wix Payments additionally accepts online payments  via all major credit cards, digital wallets (like Apple Pay and PayPal), buy-now-pay-later solutions (like Affirm, Afterpay and PayPal Later), and other popular payment methods. By providing diverse payment options, you make the buying flow accessible and accommodating to every shopper. Learn more about what is Wix Payments.   Wix Payments is, most importantly, secure and fully integrated. Manage orders, refunds, payments, payouts and more all from your Wix dashboard. And if you’re a U.S.-based merchant with brick-and-mortar locations, you can use Wix’s POS system to accept in-person sales—then manage both in-store and online purchases from your dashboard. Read more: How to accept secure online payments with Wix  and  How much does an eCommerce website cost Combine all this with Wix’s automated currency converters. Show prices in your customers’ local currencies, and quickly forge a path into the global market to grow your customer base and revenue stream. Shipping and fulfillment With Wix eCommerce, you can fulfill orders through a variety of shipping methods. Customize everything from your shipping carriers, delivery time frames, shipping rates and delivery options (e.g., express shipping or local delivery) by item or channel. Inspire repeat business by giving your shoppers the luxury of choice. As an added convenience, print your shipping labels, track order status and send automated emails to your customers from Wix. If you’re in the business of dropshipping, connect Wix to Modalyst  or another dropshipping supplier to have orders automatically forwarded to them for fulfillment. By streamlining your fulfillment and shipping workflows, you can enjoy a smoother, hassle-free post-purchase process. You get more done, and your shoppers are left with a positive impression of your brand. Marketing Today, nearly every corner of the internet is a potential market. Wix eCommerce offers more than just a storefront to display your products; it provides numerous digital arms that put your products in front of shoppers wherever they are. That includes social media platforms like Facebook, search engines like Google and your shoppers’ inboxes. Wix eCommerce provides a full suite of business management tools  as well as an AI marketing agent that helps you promote your store. You can use AI to write entire blog posts from start to finish, then optimize them for SEO with expert precision. Craft engaging emails on the fly. Or, create promotional videos and images with the help of Wix's other AI tools . Facebook Ads by Wix  gives you marquee space to advertise your products on two of the world’s busiest social channels: Facebook and Instagram. Create new ad campaigns to reach new audiences or to re-engage existing shoppers. Through Wix’s machine-learning algorithm, you can optimize ads and reach relevant shoppers, even in your sleep. From your Wix eCommerce dashboard, you can also create branded content on Instagram, Pinterest and Twitter. Maximize the results with lead-generation tools, like coupons, AI site chat or recommended products. Multichannel selling With online marketplaces like Amazon and eBay attracting billions of shoppers every day, multichannel selling  is one of the most lucrative strategies for reaching new audiences and increasing sales. It’s also an organic part of the Wix eCommerce playbook. Wix gives you direct access to the world’s busiest online marketplaces. Post your products on eBay, Amazon, YouTube, Pinterest and more. Seamlessly upload products from your master catalog, track orders from your dashboard and customize your listings on each sales channel to reach shoppers in the format they’re most familiar with. Wix sellers see a 26% average increase in sales revenue after adding Amazon as a sales channel. Wix eCommerce offers additional incentives that make multichannel selling a no-brainer, including discounts and priority listings. If you sign up for eBay with your Wix store, you can get connected in just three steps and list more products than non-Wix sellers. With multichannel selling, Wix eCommerce essentially turns the world’s busiest online marketplaces into second storefronts, so you can reach new audiences with minimal legwork. Security Website security  is a fundamental concern for anybody who does business online. Wix eCommerce implements world-class security experts to monitor the platform, alongside cyber-security detection and rapid response technologies. The result? Safe transactions for both you and your sellers. For more context: as a Wix eCommerce user, you’re protected 24/7 by automated threat-detection and updates. Wix abides by the highest international standards, achieving PCI Level 1 compliance and instituting SOC 24/7/365 protection that ensures non-stop monitoring and rapid response to potential disruptions. Wix further institutes Business Continuity Planning programs, which involves recovery plans and regularly scheduled simulations to stay ahead of potential threats. A specialized Incident Response team is trained to address and remediate potential threats as soon as they occur. Anti-DDoS solutions, vulnerability scans and data protection via automated backups additionally ensure that the platform remains secure no matter what else is happening on the internet. Read more about eCommerce website security . Design and storefront While, as stated earlier, Wix eCommerce is more than just a pretty face—it’d be a crime not to mention Wix’s aesthetic strengths. Your website , after all, needs to look professional and be memorable for shoppers to stick around. Wix’s storefronts are designed with both form and functionality in mind. Each template is designed to showcase your products in a way that’s visually appealing and compulsively browsable. Wix eCommerce offers hundreds of professionally designed templates with specific store templates  for electronics, home goods, fashion, beauty care and more. Alternatively, you've got the AI website builder that can deliver a fully functional website from a simple chat. The Wix Editor then lets you customize your product galleries to showcase your products in their best light. Customize grid layouts, institute banners and create SEO-friendly product pages to attract shoppers and streamline the buying flow. You can even customize the checkout flow exactly to your liking (think: allowing customers to bundle together multiple services with products in one shopping cart). Customer support and experience Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. ( Read our Wix AI Site Chat overview  for a deeper look at how it works.) Wix additionally comes equipped with AI-powered product recommendations and adaptive content tool, allowing you to personalize the online shopping experience for each and every visitor. Who is Wix eCommerce best for? Wix eCommerce is home to both SMBs and multimillion-dollar brands looking to break into new channels, international markets or simply a new stage of growth. It’s a flexible platform for businesses with global clientele. Wix sellers offer everything from electronics and fashion apparel, to sports equipment, CBD, jewelry and home furnishings. Pro tip:  Your free eCommerce hosting  on Wix is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. Is Wix good for eCommerce FAQ Is Wix eCommerce good for large businesses? Wix eCommerce’s clientele includes established brick-and-mortar companies and online businesses usually earning up to a few million in online sales per year. Its solutions for catalog management, inventory management, marketing and more are accommodating for large brands looking to work more efficiently while scaling their reach. Is eCommerce reliable? Yes. The Wix eCommerce platform is built on best-in-class infrastructure with 99.99% uptime and compliance with the highest international security standards. Wix eCommerce stores can handle 45,000 simultaneous transactions a minute without degradation to site performance. The platform is stress-tested to ensure peak performance during traffic spikes and viral sales. How is Wix eCommerce different from Wix's website creator? The Wix eCommerce platform is specifically geared for online businesses or businesses looking to get online. It offers capabilities across all the core eCommerce functions: catalog management, inventory management, orders, marketing, payments, fulfillment and dropshipping. While it’s easy to create an attractive site through Wix eCommerce, the real value is being able to handle these back office functions with ease and speed. What can I sell on Wix eCommerce? Wix merchants sell everything from fashion and apparel, to electronics, sporting goods, CBD, home decor, beauty supplies and other types of products. Wix eCommerce offers tools and integrations that are well-suited for various lines of business. You can customize your storefront and centrally manage your operations, whether you’re selling (or dropshipping) existing products—or a brand new idea you’re ready to introduce to the world.

Contrary to popular belief, your homepage probably isn't what makes you money—and it's probably not the best place to send your ad visitors. “People who just clicked an ad have a very specific intent, so you can’t overwhelm them with information,” says Esin Habif, Wix’s outbound marketing lead. “Give them a very focused, clean, no-fluff page. Just one big, bold header, a CTA and three value propositions. That’s what really works.” She’s describing a landing page, a webpage that a business creates with a single objective in mind, such as generating leads, driving sales or encouraging signups. As lead of landing page development, she knows how invaluable this asset is to a brand’s marketing strategy . To ensure you unlock the full potential of this invaluable asset, we've collaborated with Habif to curate a list of landing page best practices. With these insights, you'll be equipped to use our landing page builder to its fullest potential. Use a free website builder to create a website. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a standalone webpage  designed to get your audience focused on one specific goal. It’s a great way to collect contact info from potential customers through forms in exchange for valuable content, a process called lead generation. It also highlights features and benefits to boost sales or subscriptions, making it a powerful tool for promoting products. Landing pages are perfect for building excitement and buzz around an upcoming product or service launch. A landing page typically has : A clear and engaging headline to grab attention and make visitors want to read more Short and focused content that highlights the benefits and value of your offer Images, videos or infographics to keep your audience interested and support your message A strong call to action (CTA) to guide visitors toward taking the next step, like submitting a form, making a purchase or signing up for an event How do landing pages differ from other website pages? They're highly focused.  Unlike home pages or product pages, landing pages are built for a specific audience and goal. Landing pages skip the navigation menus  or links to other pages. The focus is all about getting visitors to take action. They're built to convert  with every element and detail on the page working toward that goal. What makes a good landing page A great landing page grabs attention instantly and tells visitors why they should care. Every element—from the headline to the call-to-action (CTA)—should work together to create a clear focused message. Simplicity is everything. Too much text, busy visuals or multiple CTAs can confuse users and drive them away. Stick to a clean easy-to-scan design with a benefit-focused headline and one clear action so visitors know exactly what to do next. A good landing page should be smooth and easy to navigate. Every click or scroll should naturally lead visitors toward the action you want them to take. Too many navigation menus or unrelated links can distract users and make them leave before converting. Keep it simple with persuasive copy, engaging visuals and well-placed CTAs that highlight your message. Make it easy for visitors to take action—signing up, buying or downloading. Trust is what drives conversions. Visitors are more likely to take action when they feel confident in your offer. Add testimonials, reviews or trust badges to reassure them they’re making the right choice. Success stories or case studies can make an even bigger impact by showing real proof of the value you provide. 15 landing page best practices Use a landing page template Get to know your audience Define the goal of your landing page Craft a compelling CTA Use design to direct the eye Put the essentials above the fold Eliminate distractions Keep your content lean Focus on your value proposition Leverage social proof Optimize for SEO Maintain a conversational tone Make it mobile-friendly Focus headlines on the end result A/B test everything 01. Use a landing page template Developing an effective landing page strategy takes time, so the most efficient option for getting started is to use a template. Our designers crafted these landing page templates with conversion in mind. The best part is that these templates are fully customizable, empowering you to adjust the images, copy and design to perfectly align with your brand identity. Consider this template . It has everything you need to create a successful lead generation landing page, including a fold for testimonials and an online form that prioritizes the essentials. The graphics are also helpful; a parallax scroll effect on one visual makes the experience more interactive and the design at the bottom subtly points toward the form in order to direct the viewer’s eye. Explore also: the best AI landing page builders Related reading: Best landing page builders to try today 02. Get to know your audience To craft a compelling landing page, it's essential to step into the shoes of your target audience and understand their fears, desires and goals intimately. Without this deep understanding, converting them becomes a challenging task. “A lot of market research goes into a great landing page,” says Habif. “If you don’t know exactly what this person is thinking, you can’t convince them.” By immersing yourself in the mindset of your audience, you can tailor your landing page content, messaging and design to address their specific needs and aspirations. This empathetic approach allows you to create a more personalized and impactful experience for your visitors, ultimately leading to higher conversions. Remember, the foundation of a great landing page lies in the ability to connect with your audience on a deep level and provide them with the solutions they seek. 03. Define the goal of your landing page In order to make sure your landing page is focused enough to urge visitors to respond to the CTA, you need to start by honing in on the specific goal you want to achieve. Are you looking to increase purchases on a product? Promote an ebook? Generate signups for an event? This critical step provides you with a strong understanding of the type of landing page you need to build. By knowing your goal upfront, you can tailor every aspect of the page to support and reinforce that singular objective. From the headline to the visuals, each element should align cohesively with your central goal, guiding visitors toward taking the desired action. 04. Craft a compelling CTA Once you've determined the goal of your landing page, you’ll need to come up with a call to action (CTA)—a one- to three-word piece of microcopy—that aligns with it. Don’t overcomplicate this decision. If your objective is to drive purchases, “Buy Now” will work well. For example, if you’re looking to encourage visitors to download your eBook, a straightforward CTA such as "Download My eBook" may work best. Keep in mind that CTAs should be concise, to-the-point and actionable. Avoid using fancy adjectives and unnecessary fluff. CTA placement and design are some of the most important decisions you’ll make. Your CTA needs to stand out and be visible no matter where visitors are on the page. “If I can’t convert wherever I’m convinced, then it’s such a loss,” says Habif. You can either make the CTA button a sticky element in the right-hand corner or replicate it on every fold as Habif’s team did with this landing page . You’ll notice that each CTA button on the landing page contrasts dramatically against its background color. This technique ensures the eye is immediately drawn to the CTA button, making it the primary focal point for the visitor. It also leverages the Von Restorff effect, which says that distinctive items are more likely to be remembered. 05. Use design to direct the eye A hallmark of an exceptional landing page is its ability to naturally guide the visitor's attention exactly where you want it. Achieving this requires thoughtful landing page design with strategic visual indicators that encourage a smooth downward flow. These indicators can take the form of direct pointers (e.g., arrows), subtle cues or animations that entice people to keep scrolling. In this landing page , Wix's designers use an illustration to lead the visitor's gaze. The illustration of a waterfall—which flows from the mountain in the first fold, through successive visuals and into a pool at the bottom—creates an engaging visual journey. This clever graphic not only entices visitors to scroll but also highlights the prominent CTA. In the hero fold, asteroids and the mountaintop subtly point to the big, blue "Start Now" button, which reappears at the center of the waterfall further down the page. As Habif states, when evaluating a landing page, it's crucial to consider, "Where do you want my eyes to go first, second and third?" When the visual elements effortlessly lead attention to the CTA, she adds, it's a clear indication of a successful design. 06. Put the essentials above the fold The hero fold—the part of your web page that’s visible on the screen before a user starts scrolling—is undeniably the most critical real estate on a landing page. “The first fold is where you actually convert people,” says Habif. In fact, she says most landing page visitors never scroll past the hero fold. With that in mind, it’s essential that your first fold is clear and compelling enough to either convert or urge visitors down the page. 07. Eliminate distractions Because your landing page needs to focus on a single goal, avoid including any elements that might lead visitors astray. Remove any elements—including links and graphics—that don’t serve that goal. Note: In order to not distract users with too many links, you can use a link in bio tool like Hopp by Wix to create a designated URL linking to all of your online assets from one place. “We’re curious as humans, so we’re going to get lost if you give us options,” says Habif. For this reason, her team doesn’t include navigation bars, hyperlinks or anything else that could distract from the page’s CTA. Take this landing page as an example. It features fewer than 150 words, has a clean background and doesn’t feature any exit points besides the CTA buttons and the home button. "There isn’t any fluff and it’s not trying to meet a secondary goal,” says Habif. “It’s focused on the main, high-level points.” By adopting this streamlined strategy, your landing page can maximize its potential for driving conversions and achieving your primary objective. 08. Keep your content lean While some landing pages are intended to be long-form and do require more extensive copy, you’ll most often benefit from keeping it short and skimmable. Feature standalone phrases or sentences rather than long chunks of text. Habif recommends performing two-second and five-second tests to make sure that even people who glance at your landing page can still get a clear sense of your message. First, look at the page for two seconds, then close it. Think about what you remember and whether the main text or image effectively caught your attention. Next, give it a five-second look, asking yourself whether you could get a sense of the page’s organization and message. You could also perform these tests on someone uninvolved with the project. “Sometimes, you work on a page and you’re so focused on the details that you can’t zoom out,” explains Habif. “Show someone a fold for two seconds, then close it and ask them what they remember and what they felt.” 09. Focus on your value proposition You know that the number one thing you need to achieve when creating a landing page is to get people to take action. But if you’re not adequately conveying what they’ll gain in return, they’re not going to take that action. According to Habif, it’s paramount that your landing page clearly communicates what you’re talking about and why visitors should care. "These two basic questions—’what?’ and ‘so what?’—are critical to answer," she explains. "I’ve seen a lot of brands miss that because they just want to create a ‘wow’ experience." Rather than touting the qualities of your product or service, highlight the ways that visitors will benefit by responding to the CTA. Think less along the lines of “This product is great because…” and more along the lines of “You’ll benefit from this product because….” When looking at Wix’s logo maker landing page , you’ll notice that it refrains from bragging about product quality. Instead, it focuses on the end result and the experience visitors can expect. For instance, the primary header says, “Create a logo that reflects your vision with Wix Logo Maker.” In other words, this product will help you effectively represent your brand. If you’re unsure of how to start, list your offering's main qualities and advantages, then detail how each will serve your customers. By focusing on your customers’ experiences and pain points, you’ll be better equipped to design a landing page that truly resonates and maximizes engagement. 10. Leverage social proof Social proof is the psychological phenomenon in which people copy the behavior of others. As a marketing or sales professional, you can take advantage of this human habit as you design your landing pages. By showcasing testimonials from satisfied customers on your landing page, you provide evidence that others have already enjoyed your product or service. Including names, job titles or headshots of the customers adds authenticity and credibility to their reviews. You can either share quotes from their glowing reviews or, if it fits your branding, include a photo or video that shows happy customers using your product. Similarly, if your clients consist of well-known companies or brands, include their logos on your landing page to bolster your authority. When people see reputable brands using your product, it strengthens their confidence in your offering—a psychological principle known as the principle of authority. Whichever route you choose, make sure to get permission from the customer before including their information on your marketing assets to maintain trust and to respect their privacy. 11. Optimize for SEO Whether you're running paid ads on Google or focusing on organic SEO, targeting relevant keywords within your landing pages is essential, just as you do with your website copy and blog content. Incorporating these keywords increases the likelihood that your landing page will appear when someone searches for your targeted phrase. Keyword research tools like Ahrefs or Semrush can help you identify these crucial phrases. These tools not only provide insights into the organic search traffic for specific terms each month, but also display the average cost per click that advertisers pay for these keywords in search ads. By taking advantage of keyword research tools and optimizing your landing page for search engines, you can enhance its visibility, attract more qualified traffic and improve the overall success of your marketing efforts. Note: Wix has a Semrush integration that can help you identify keywords and optimize your site accordingly. 12. Maintain a conversational tone Although it’s important to optimize your site for search engines, it’s important that you don’t do so at the expense of your tone. “Especially as we’re entering the AI age, people are looking for that human touch,” says Habif. “If you don’t create emotions, you don’t sell.” In her experience, a conversational tone is quite helpful for connecting with visitors. But optimizing for SEO while maintaining that conversational tone requires a lot of creative solutions. For example, you might use FAQ sections to hide the less conversational content that the page needs in order to qualify for relevant SERPs. 13. Make it mobile-friendly These days, around 57% of internet traffic comes from mobile devices . That means you need to create a landing page that looks just as good on a mobile device as it does on a desktop. To ensure that your landing page is successful on mobile, follow these best practices: Start with mobile design: Prioritizing mobile design over desktop is the best way of ensuring that your site is easy to use across all devices. Taking a mobile-first approach could also lead to better search rankings since Google uses mobile-first indexing, meaning that its algorithm prioritizes pages that are optimized for such devices. Ensure that it’s touch-friendly: Visitors should be able to navigate your mobile site comfortably with one hand. Make sure they don’t have to stretch their thumb to reach the CTA buttons and that anything clickable is large enough and has adequate spacing to prevent accidental clicks. Test and adjust: Regularly test your landing pages on various mobile devices (including tablets) to ensure that it’s easy for all users to navigate the page and take action. Wix’s Mobile Editor makes it easy to follow these best practices for landing pages. Our AI automatically optimizes the mobile layout alongside desktop changes, and all our templates come with optimized mobile layouts. 14. Focus headlines on the end result When visitors arrive on your landing page, they’re seeking solutions and benefits that align with their goals and desires. Crafting headlines that directly address the outcomes or transformations they can expect immediately captures their attention and sparks their interest. To effectively focus headlines on the end result, it's crucial to understand your target audience's core desires and pain points. Tailor your headlines to speak directly to what they truly seek and the ultimate benefits they wish to achieve. “They should hit you in the heart and make you think, ‘Oh my god, I want this,’” explains Habif. She encourages landing page developers to think about what the audience would want to hear. Your headlines should answer the question, “How can your product fulfill my inner desires?” Whether it's saving time, increasing productivity or enhancing their lifestyle, make the benefits concrete and compelling. 15. A/B test everything Even if you diligently follow every landing page best practice we've provided, your efforts may not yield the desired results if you fail to measure and adapt along the way. Habif’s team is constantly evaluating the performance of their landing pages and looking for opportunities to improve them. To identify these opportunities, they use A/B testing. This involves creating two similar but slightly different landing pages—the A page and the B page—and testing them to see which performs better. Habif's team meticulously tests various elements, including headline wording and CTA button colors. Before you start a test, it’s important that you decide which landing page metrics (such as conversion rate, bounce rate, click-through rate or time on page) you’ll use to measure performance. By measuring these key metrics, marketers can gain valuable insights into how effective their landing pages are and identify areas for improvement in order to maximize conversion. Landing page design tips Keep it simple:  Stick to a clean, distraction-free design. Every element should have a purpose guiding visitors to your goal without clutter. A minimal layout lets visitors quickly absorb important info. Use great visuals:  Great visuals make your landing page more engaging and believable. Use images and videos that match your message, spark emotions and connect with your audience’s goals or struggles. Faces in visuals work great—they build trust and feel personal. Optimize everything for fast loading to keep your page running smoothly. Make your CTA pop:  Your CTA button should grab attention with bold design and action-focused text. Use a contrasting color that stands out without clashing. Place it above the fold and repeat it throughout the page to increase conversions. Create a clear flow:  Make your page super easy to navigate. Use big bold fonts for headlines to grab attention fast and follow with subheadings in slightly smaller fonts to break up sections. Keep text clear and easy to skim by using bullet points or short paragraphs to highlight benefits. Create a bold, attention-grabbing headline:  Your headline should grab attention with bold typography and a clean layout. Use an action-driven message that highlights your biggest benefit. Keep it short—under 10 words—and choose words that connect emotionally with your audience. Experiment with font sizes, colors and alignment to make it stand out. Adding numbers or questions can make it more engaging. Test different designs to see what works best. Design for one clear action:  Keep it simple and focus on one goal like signing up, purchasing or downloading. Reduce distractions by cutting clutter, using plenty of white space and making your main CTA pop with bold colors and clear placement. Stay consistent with branding:  Use the same fonts, colors and visual style as your other materials to build trust and familiarity. A cohesive look helps visitors feel confident they’re in the right place. Match your ad:  Keep the tone, visuals and messaging consistent with the ad that brought visitors to your landing page. Use the same colors, typography and imagery style for a smooth experience. Bring the exact headline or phrases from the ad onto your page to keep things relevant. Use white space well:  Give your design room to breathe by leaving enough blank space around text, images and other elements. Add padding around your CTA button to draw attention or increase margins between sections to make your layout easier to scan. Highlight the benefits:  Show visitors the value of your product or service instead of just describing it. Use simple design elements like bullet points, icons or distinct sections to make your offer easy to scan and engaging. Highlight specific results like saving time, cutting costs or improving productivity. Add social proof through design elements:  Include testimonials, reviews, trust seals or even videos and photos of real customers to build trust. Showing happy customers or team members adds a personal, relatable touch. Place these elements near the CTA or in a testimonial carousel to boost trust without distracting users. Design for mobile first:  Most people browse on their phones, so your page has to be responsive. Use bigger buttons, clean layouts and touch-friendly elements that work on any screen size. Make sure your contact form is mobile-friendly too with simple fields, clear labels and easy-to-tap submit buttons. How to create a landing page Creating a landing page can be quick, easy and effective when you choose the right landing page builder . For example, check out how to create a landing page on Wix. You'll need to: Choose a template—or use AI: Wix offers a variety of pre-designed landing page templates you can customize. Select one that aligns with your goal and target audience. Alternatively, you can fire up Wix's AI website builder to create a landing page—with a simple chat. Add your content : Use the Wix Editor to edit or add text, images, videos and other content. Make sure your content is clear, concise and relevant to your offer. If you're in a creative rut, tap Wix's AI tools for writing compelling text or creating images from scratch. Customize your landing page: Swap out any colors, fonts and layout of your landing page to match your brand identity. Include a strong CTA : Add a clear and prominent call to action that encourages visitors to take the desired action. Connect your form : Integrate your landing page with a form to capture leads and collect visitor information. Optimize for mobile : Ensure your landing page is mobile-friendly and displays correctly on all devices, including smartphones and tablets. In Wix, you can customize your mobile site and declutter or remove specific site elements, so your site is easier to navigate on smaller screens. Publish, then promote : Once you're satisfied with your landing page, publish it and start promoting it through various channels. These can include SEO, social media or email marketing amongst others. Landing page best practices FAQ What is the best format for a landing page? The best landing page format flows naturally. Start with an attention-grabbing headline and a clear subheadline, followed by engaging visuals, a concise value proposition and social proof like testimonials or trust badges. Wrap it up with a strong call-to-action (CTA). Keep the design clean, mobile-friendly and focused on one conversion goal to minimize distractions. What is landing page headline best practices? A landing page headline needs to be clear, benefit-driven and attention-grabbing. It should quickly highlight the value of the offer in a way that connects with your audience. Keeping it short, actionable and aligned with the ad or link they clicked can boost engagement and conversions. How to structure a landing page? A high-converting landing page follows a clear flow: start with a strong headline, add a persuasive subheadline and include visuals that grab attention. Use the main body to highlight benefits in a scannable format, add trust elements like testimonials or security badges and wrap it up with a bold CTA. Make sure every section works together to smoothly guide visitors toward taking action without distractions. Which practice is not recommended for landing page optimization? Too many links, navigation menus or multiple CTAs can overwhelm visitors and hurt conversions. Long blocks of text are also a no-go—make sure your content is easy to scan. Slow-loading pages, poor mobile responsiveness and messaging that doesn’t match what users are looking for can all hurt performance. What are the principles of a landing page? Great landing pages stick to a few principles: clarity (a simple, focused message), relevance (content that matches what users expect), urgency (like limited-time offers to drive action) and ease of use (intuitive design and fast loading for a seamless experience). Every element should work together to guide visitors toward one goal.

We’ll be surprised if you aren’t reading this article on your mobile phone since much of the world’s population resorts to their phones for information. People visit websites, open email, make purchases and do research all directly from their mobile devices. That means that one of the best ways to reach your audience is through mobile marketing. There’s no doubt that focusing your energy on building your mobile presence is crucial for any business looking to succeed. We’ve put together an easy guide to mobile marketing to help you understand why and how to build a mobile marketing strategy. The first and most important step is using a mobile website builder  when learning how to build a website . This makes sure every visitor has a smooth, mobile-friendly experience when they land on your site. From there, this guide will walk you through the rest of your marketing strategy  so you can reach the right audience and lead people effortlessly to your site. What is mobile marketing? Mobile marketing refers to the multi-channel advertising and digital marketing strategy that promotes a business’ products and services via a target audience’s smartphones, tablets, and other mobile devices. This includes internet marketing tactics such as websites, email and social media, as well as SMS (short message service), MMS (multimedia message service), and apps (see ASO marketing and top ASO mistakes ). This omnichannel engagement strategy, be it short-term or long-term, has to do with the growing shift of potential consumers’ attention and money to the mobile world. In order to earn and maintain attention, businesses must invest in highly strategic and personalized content. When done right, mobile marketing creates a personalized promotion for a user who is constantly on the go and is connected to their phone for at least 3 hours a day. Mobile marketing has the power to elevate your brand’s value as well as the demand for your products by creating a stronger, real-time connection between you and your customers. In fact , in the United States alone, mobile versus desktop usage is forecasted to grow by nearly 20% (to 55.7 million users) by 2022 and the number of those who access the internet exclusively on a mobile device will grow by 10.6% , reaching 55.1 million users. Focusing on creating a seamless mobile marketing strategy and user experience is likely to boost your marketing efforts enormously. Here are some tips on how to do it as part of your small business marketing plan. Components of mobile marketing When considering your mobile marketing strategy, think about all of the mobile channels on which your potential user might be found. It is vital to understand what media are most relevant for your user base. If you reach them in the right places, you have more of a chance of speaking a language that potential customers will understand. Consider the following formats for your strategy: Create a mobile-friendly website Your website is the center of your business and it is essential that it cleanly and professionally represents you and your brand. It is therefore crucial that your website is mobile-friendly so that potential users who are browsing on their phones have the same opportunity to view your websites. Your site's content needs to fit the mobile world, meaning its menu should be easily accessible and the content should be adapted to fit smaller screens. You should also make sure that it loads quickly and has no technical mobile errors that might make a user turn away. When you create your site on Wix , a mobile-friendly version will automatically be produced for you. Be sure to toggle to the mobile view of your site before going live in order to review it. Another essential part of mobile-friendly websites is ensuring that users can easily start and complete a purchase, all directly from their phones. Research has shown that no less than 84% of users have experienced difficulty completing a mobile transaction. It is therefore vital that you make it clear where to click to view item details, what to do in order to reach checkout, how to securely add payment details and more. While this may already be in place on your desktop website, you must double-check how it looks in its mobile version as sometimes buttons can be skewed and items off-centered. Enable interactivity One of the most effective mobile marketing strategies is to simply consider the user experience on a phone versus a computer. Mobile devices hold a clear advantage over desktops by having a clickable screen. This means your calls-to-action can be interactive, as can your images and campaigns. Everything on the screen feels more clickable and zoomable and should be treated as such. People are also more likely to scroll when on a phone. We therefore suggest that you think about how you tend to act on your phone before you put the finishing touches on your mobile website. Phones also help promote the immediacy of performing a purchase and are the perfect marketing tools for informing your clients about any promotions, discounts, special offers and sales you’d like them to know about. Share content via SMS/MMS Now that you know how to ensure that your site is mobile-friendly, you can focus on other mobile marketing tactics that can help bring traffic to your website. One of the first places to start is with text messages. While texting customers may seem a bit aggressive, it is a great way to target an interested audience such as customers who have bought from your site in the past. Research has found that text message open rates are as high as 98%. SMS and MMS content that performs particularly well includes sales offers, incentives and special promotions that encourage readers to click on the link you added and make a purchase. Optimize your site and make it local Phones are of course different from computers in that they are always with us on the go. That means that when people are searching for something on their phone, they are often looking for local results, wherever they may be. When someone googles “ice cream” when on vacation, they want to find a local ice cream shop. In order to make sure that you provide results for those types of searchers, you should make sure that your mobile website and ads are localized. To ensure that people can find your location on Google, you should make sure to claim your business and list its location or locations. Also, you can run localized Google ad campaigns. Local Google ads enable you to display your location and local phone number on ads based on the searcher's location. This is a mobile marketing strategy that can give you a leg up and ensure that your ads stand out from other advertisers. Create mobile-friendly landing pages Landing pages, or standalone web pages that help promote a specific campaign, are an essential part of business success. Designing your landing pages in a way that is appealing and best represents your brand and products is key to profitability. Make sure to take your customer’s needs into account so that you know what your message should be focused on. And as you did with your website, explore how to create a landing page that is mobile-friendly as well. You can create a landing page that has a mobile adaptable design using Wix’s landing page templates . Create and promote an app Many businesses nowadays have their own app. When created properly, mobile apps can help you engage with your consumers and drive traffic to your website. Consider your field and explore the many types of apps out there to find out whether investing in an app for your brand is the right move for you. You can then easily create an app with this app builder . Apps can then be promoted in app stores which enable your brand to get more exposure. App marketing advertising typically works like other PPC platforms. You can also promote your app via banner ads or with QR codes on other topically related mobile websites. This enables you to broaden your user base and ensure that the mobile experience that you are providing customers with is well-suited for their devices. How mobile marketing can help your business Mobile marketing is essential if you want your business to succeed and if you want to support any large marketing efforts you may be investing in. Depending on your industry, target audience and budget, mobile marketing can do wonders for your brand. Here are some of the reasons why mobile marketing is so indispensable to your business. 01. It’s the best targeting, reach, and engagement platform There really couldn’t be any better or easier way to target, reach, and engage with your consumers than on their phones that are with them all day long. No matter where they are or what the time is, mobile marketing advertising enables you to stay in touch with them like no other marketing channel out there. 02. Mobile marketing makes things more personal Mobile advertising happens to be one of the most personal forms of advertising. Not only are you catching users on a device that they are always with, but you also have the ability to consider past actions taken by these users. In fact, 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. This means your users will have a better connection to your brand if you take the time to personalize their user experience. 03. Instantly reach your consumers Whether you want to wish your consumers “Happy Holidays” or you want to send them a quick push notification letting them know that your sale is on, using mobile marketing will get your message across in a matter of seconds. While it may seem pushy, research has found that 75% of potential consumers will be happy to receive an SMS with an enticing promotion from you. 04. Save money with mobile marketing If we didn’t convince you already, this probably will: mobile marketing is extremely cost-effective, particularly when compared to traditional forms of advertising, such as TV ads. Digital and mobile advertisers use a metric called “CPM” (cost per thousand) to measure how much money it will cost them if they want their ad to reach 1,000 potential consumers. The cheapest CPM can be achieved with social media marketing and in-app advertising which are significantly more cost effective than their traditional advertising counterparts. So, if you want your marketing campaigns to make a huge impact and increase your revenues and ROI (Return on Investment) metrics, mobile is the way to do it. 05. Many people shop on mobile Shopping online and via one’s mobile phone is a daily matter for most people. In fact , more than half of all internet traffic is coming from people shopping on their phones. That’s what makes it worth it to invest in your mobile site and why you need to guarantee that your mobile eCommerce experience is no less than perfect. 06. Creates strong brand commitment Creating a strong emotional or psychological attachment between a brand and its consumers can help drive your sales. Brand commitment is derived from factors such as satisfaction and trust, which influence your consumer’s behavior and encourage them to make a purchase from your website. Your customers will trust your brand and want to purchase from it again if they’ve had a good experience with your brand on desktop or mobile. And since many customers are arriving on their mobile phones, it is worth your while to ensure they too have a good brand experience. When it comes down to it, running a successful eCommerce website , or any website for that matter, has to go hand-in-hand with your mobile marketing and digital marketing strategies. You can’t afford to ignore the majority of your potential consumers, which is why your site must cater to mobile consumers. Just how effective is mobile marketing? In most cases and with the right planning and execution, mobile marketing is highly effective due to the widespread use of smartphones and the constant connectivity of users. It allows brands to reach customers anytime and anywhere, creating numerous opportunities for engagement and sales. With high open rates for SMS and push notifications, mobile marketing ensures that messages are seen quickly. Mobile ads, especially those tailored to user behavior and location, offer precise targeting, enhancing relevance and driving higher conversion rates. Mobile marketing crucially supports personalized experiences, as data from mobile devices provides insights into user preferences and habits. This personalization leads to more sales and more brand interactions. The interactive nature of mobile marketing, such as in-app ads and mobile-optimized social media campaigns, also boosts engagement. As a result, businesses often see higher return on investment (ROI) from mobile marketing strategies, making it a crucial component of most current digital marketing efforts. What are the main types of mobile marketing? Mobile marketing includes a number of various strategies, all of which are designed to reach customers on their smartphones, tablets and other mobile devices. Here are some key types of mobile marketing: SMS marketing Short message service (SMS) marketing involves sending promotional messages, offers, or updates directly to customers' phones. It's effective for reaching a wide audience quickly and has high open rates. But it's also often considered a nuisance by many recipients, especially is messages are sent too frequently or are not relevant to the receiver. It's also important to make it easy for users to opt out, to avoid frustration with your brand. Mobile app marketing This focuses on promoting a specific app through app stores, in-app advertising and user engagement strategies. It includes push notifications to engage users and encourage regular app usage. In-app advertising These ads appear within mobile apps and can be banners, videos or interactive ads. They target users based on app usage patterns and so are known for their high relevance and engagement. Mobile search ads Search engines, like Google, offer mobile-specific ads that appear when users search on their mobile devices. These ads are optimized for mobile screens and often include click-to-call or location-based features. Location-based marketing Using GPS data, marketers can deliver personalized messages, offers or notifications to users on their mobile phones, based on their geographic location, driving in-store visits or targeting local events. QR Codes Quick Response (QR) codes bridge offline and online marketing, directing users to a specific landing page, app download or offer by scanning the code with their mobile devices. Social media mobile ads Platforms like Instagram and Facebook naturally and automatically create mobile-optimized ad formats that appear in users' feeds, stories or as sponsored content, leveraging the high engagement rates of social media on mobile devices. Pros and cons of mobile marketing Pros Cons Reach people wherever they are : With more than 5.5 billion mobile users worldwide, mobile marketing helps you connect with customers on the go—whether they're scrolling at home, at work or in line for coffee. Privacy can be tricky : People are protective of their personal data. You’ll need to get clear permission for things like location tracking or text alerts, and be transparent about how you use it. Instant access to your audience : Text messages, push notifications and in-app alerts deliver your message right into people’s hands, in real time. Small screens, limited space : You have to get your point across fast. Mobile screens don’t leave much room for fluff, so your messaging needs to be clear and direct. Personalized marketing made easy : Mobile marketing lets you tailor messages based on a person’s location, interests and online behavior. This makes your promotions feel more relevant—and more likely to convert. Too much can overwhelm : If you flood people’s phones with too many messages or ads, you’ll risk annoying them, leading to unsubscribes or ignored offers. Higher engagement rates : Mobile users are quick to tap on calls-to-action (CTAs), respond to offers and click through promotions—making mobile one of the most action-driven marketing channels around. Tech limitations happen : Not all devices, apps or networks work the same way, which means what looks perfect on one phone might glitch on another. Budget-friendly options : Compared to big-budget print or TV campaigns, mobile ads and text promotions are relatively affordable—and especially great for local, seasonal or time-sensitive offers. Security risks to watch for : Mobile devices can be vulnerable to data breaches or hacking if security isn’t tight. It’s worth investing in safe, secure tools. Improves your SEO and discoverability : Google prioritizes mobile-friendly websites in search results, so optimizing for mobile can help more people find your business online. Harder to track everything : People switch between phones, tablets and computers, making it a challenge to track where conversions happen without solid analytics tools. Examples of mobile marketing campaigns that got it right We've put together some well-known, viral mobile marketing campaigns that combined creativity, knowledge of the consumer and mobile marketing in a highly effective way. Coca-Cola’s Shake It campaign Coca-Cola’s “Shake It” campaign involved a mobile app that allowed users to shake their phones during TV commercials to win prizes. This interactive campaign, aired in Hong Kong, combined TV and mobile marketing to boost engagement and create a fun, memorable brand experience, significantly increasing app downloads and user interaction with Coca-Cola. Starbucks mobile order and pay Starbucks revolutionized convenience with its mobile app that allows customers to order and pay ahead. The app uses location-based marketing, sending notifications when a customer is near a store, and offers personalized promotions. This mobile strategy improved customer experience, increased sales and promoted the Starbucks Rewards program. Making it easier for consumers to buy what your selling is always an effective marketing strategy. Burger King’s Whopper Detour campaign Burger King launched a mobile campaign allowing customers to unlock a 1-cent Whopper if they ordered it within 600 feet of a McDonald's using the Burger King app. This clever use of geolocation technology drove app downloads and foot traffic to Burger King stores, while also gaining widespread media attention for its playful challenge to a competitor. Burger King has become known for its tit for tat marketing with Mcdonald's and other large competitors, all of which play on humor and some element of cleverness to make them work. What is mobile marketing FAQ What is meant by mobile marketing? Mobile marketing is any strategy designed to reach customers on smartphones, tablets or other mobile devices. It covers SMS marketing, mobile apps, social media and location-based ads to connect with users where they spend most of their time. What are the benefits of mobile marketing? Mobile marketing helps businesses connect with users instantly since people always have their phones on hand. It enables highly targeted campaigns through location data, push notifications and personalized content to boost engagement. Plus, mobile marketing often drives higher conversion rates because mobile-friendly experiences make it easy for users to take quick actions like signing up or making a purchase. How many types of mobile marketing are there? There are several types of mobile marketing including SMS/MMS marketing, in-app advertising, push notifications, location-based marketing like geo-targeting and geo-fencing, mobile search ads and QR code marketing. Each method has its own purpose, from driving foot traffic to stores to increasing app engagement and website visits. What is mobile marketing vs digital marketing? Mobile marketing is a part of digital marketing that focuses on reaching users on mobile devices. Digital marketing is a broader term that includes SEO, social media, email marketing, content marketing and paid ads across all digital platforms, including desktops. While digital marketing covers all online efforts, mobile marketing zeroes in on creating content and ads designed for a better mobile experience.

Web design is a broad area that includes many different specialties, but two pillars form the foundation of this digital landscape: web designers and web developers. Thinking about a career switch but can’t decide between the two? We’ve got you covered. This article unravels the contrasting yet complementary worlds of web design and web development. You’ll learn what unique skill sets, responsibilities and tools you would need to pursue a career in one or the other. Whether you’re interested in designing a website or developing one, using a website builder is the best place to get started. What is the difference between a web designer and a web developer? Web designers and web developers share the same goal: figure out how to make a website that’s user-friendly and meets its business objectives. Yet, they have different roles in achieving this goal. While web designers decide how web pages will be organized, structured and decorated, web developers use code to implement the design and make the website functional. Learn more: Types of designers What does a web designer do? Web design falls within the realm of digital design , involving the crafting of visual content and assets using digital software. At the helm of this creative process is the web designer, tasked with the creation of visually appealing and user-friendly websites. They wield a creative palette of colors, typefaces and imagery to fashion websites with exceptional aesthetics. In the pursuit of excellence, web designers draw upon human-centered design principles, aiming to construct websites that offer a superb user experience. This marriage of artistic ingenuity and user-centric design results in digital spaces that captivate and delight visitors. Ready to put your website design skills to action? Start designing your site now. Key responsibilities of a web designer The responsibilities of a web designer vary depending on the organization or project they're working on, but here is a general overview: Design the layout: Web designers determine the arrangement of individual elements on a web page, such as a website header , menu, content sections and website footer . The goal of this process is to create a clear visual hierarchy of elements that make it easier for visitors to find the information they are looking for. Choose color and typography: When choosing a color and typeface for a website, web designers aren't only responsible for aesthetics, but they also have to ensure that the choices align with the website's branding and user experience. The web design should be visually appealing and accessible to various audiences. Create, select and edit graphics and images: Web designers create or select images, icons and other visual elements that enhance the website's appearance and help to communicate important information. Make the design responsive : People visit websites from various devices—from mobile phones with a relatively small screen to extra-large monitors. Therefore, web designers must make sure their creations look great on desktops, tablets and smartphones. Design the user experience: Web designers aim to create websites that are aligned with the needs and wants of users. They consider how users interact with the website and carefully prioritize content both above the fold and below it to communicate essential information at a glance and provide all other information according to its priority. Collaborate with the engineers: It's not enough to know how to design a website . Web designers also need to know how to communicate their design decisions to web developers clearly. Web designers work closely with web developers and other team members to implement the design into a functional website. Monitor trends: The digital landscape constantly changes, new web approaches emerge almost daily and web designers should constantly monitor design trends. Staying updated on the latest web design trends , technologies and tools helps designers to create modern web design and engaging web experiences. Learn how to start a web design business . Tools web designers use Web designers wield an array of tools in their craft, and while the toolbox is extensive, there are some standard essentials that most web creators rely on. Adobe Photoshop takes a front-and-center position, serving as a powerhouse for image editing. With this software, designers sculpt and refine images to perfection, ensuring they dazzle on the web. When it comes to crafting versatile and scalable vector graphics, designers often turn to Adobe Illustrator. Icons, logos and other visual elements that need to shine regardless of screen size find their birthplace here. For shaping web layouts and individual pages, specialized tools like Sketch and Figma come into play. These applications empower designers to construct web content and interactive features with finesse. To weave all these elements into functional websites, designers can lean on user-friendly website builders such as Wix. These platforms streamline the design process, enabling professionals to craft polished websites swiftly, no coding required. In the realm of color, Adobe Color lends a hand by helping designers generate customized color palettes that align with a brand's identity, creating a visually pleasing and cohesive design. Typography takes the spotlight, and Google Fonts is the go-to resource for web designers. It offers an extensive selection of fonts optimized for the web, allowing designers to choose the perfect typefaces that harmonize with the overall website aesthetics. Lastly, web animations inject vitality into modern web design. LottieFiles is a favored tool for creating captivating animations, simplifying the process of adding interactive and dynamic elements to web projects. It's a designer's secret weapon for crafting engaging online experiences. Start designing websites with Wix today. Qualities that make a good web designer Curious about how to become a web designer ? Let's discuss some qualities that make a good web designer. First and foremost, assess your prowess in visual design. A solid grasp of design principles, encompassing concepts like white space , typography, color theory and visual hierarchy, serves as the cornerstone for crafting visually captivating websites. Moving beyond the aesthetics, understanding human psychology is paramount. Effective web designers are in tune with the needs and desires of users. Your primary objective should be to construct user-friendly websites, where each page is optimized for skim reading. Achieving this feat hinges on comprehending how people interact with websites, including their online behaviors, preferences and motivators. Last but not least, you need to be ready to work with people. Web designers have solid communication skills that enable them to articulate their ideas and explain design concepts to clients or team members. Soliciting and navigating diverse feedback can be a challenge, as opinions vary on how something should look and function, but it’s essential to be open-minded. Web designers readily embrace feedback and adapt their designs accordingly. Learn more: What is web design? What does a web developer do? Web developers are the architects of the digital world. They bring websites to life by translating creative concepts into functional, interactive and user-friendly online experiences. Key responsibilities of a web developer The core responsibility of a web developer revolves around the craft of writing code. They harness a variety of programming languages to translate design concepts into functional websites. This is akin to constructing the foundation and framework upon which the digital world stands. They meticulously build the structure, layout and interactivity of websites to make the user experience seamless and enjoyable. But web developers aren’t just coders—they also serve as stewards of websites, overseeing their ongoing functionality, performance and security. Regarding functionality, web developers ensure that websites not only function as intended upon launch but that they remain operational and adaptable over time. This means addressing issues that may arise from software updates, changes in user behavior or evolving industry standards. They're responsible for fixing bugs, implementing new features and maintaining the site's overall functionality to provide a consistent and user-friendly experience. Performance is another vital aspect of their stewardship. Web developers must continually monitor and optimize websites to ensure they load quickly and respond efficiently to user interactions. This involves streamlining code, optimizing images and media, and employing various performance-enhancing techniques to keep the website running smoothly. The aspect of security is paramount in their role as stewards. Web developers act as the first line of defense against digital threats. They establish and maintain security measures to protect the website from vulnerabilities like cyberattacks, data breaches and other risks that could compromise user data and the website's integrity. By employing encryption, authentication and the latest security practices, they safeguard the website and the sensitive information it may handle. Tools web developers use In order to become a web developer, you’ll need to become proficient in writing HTML, CSS and JavaScript code for front-end development as well as back-end languages such as Python, Ruby or PHP. These back-end languages enable developers to build the server-side logic that powers web applications and manages databases. Speaking of databases, web developers engaged in back-end development often work closely with these systems. You’ll need to understand how to interact with databases effectively, both for storing and retrieving data. This skill is vital for creating dynamic web applications that can process and display information from a database. The code that web developers produce is typically stored in a code repository, and for efficient management and collaboration, they employ version control systems like Git. These systems help developers keep track of changes to their code, ensuring that multiple team members can collaborate on a project simultaneously without conflicts. It streamlines the development process and allows for the seamless integration of new features and bug fixes. New to coding? Because Velo is a full-stack, WYSIWYG development platform that allows you to edit code without having to write any code by yourself, it’s a great tool for getting started. Qualities that make good web developer Curious if you’ve got the qualities necessary to become a successful web developer? Because web development often involves tackling complex technical challenges, strong problem-solving abilities are paramount. Attention to detail will also come in handy since small errors in code can have significant consequences. In an ever-evolving landscape of languages, frameworks and technologies, you also need to be adaptable to stay relevant and always be open to trying new things. A collaborative spirit and strong communication skills are also important, as web development projects typically involve working with designers, project managers and clients. While creativity is often associated with designers, web developers also benefit from a creative mindset, helping them find innovative solutions and bring unique ideas to life in their projects. Analytical thinking is invaluable, allowing you to assess problems, data and user behaviors, leading to data-driven decisions and improved user experiences. Web designers vs web developers FAQ How to know if to hire a web designer or web developer? To decide whether to hire a web designer or web developer, assess your project needs. If focused on aesthetics, user experience and visual elements, prioritize a web designer. For complex functionality, coding and backend work, lean towards a web developer. A balanced approach may involve hiring both for a comprehensive web development team that covers design and functionality aspects effectively. Who earn more web designers or web developers? Web developers generally earn more than web designers. This is because web developers often possess advanced technical skills and are responsible for building the core functionality of a website or application. Their role requires in-depth programming knowledge, contributing to higher demand and compensation compared to web designers who focus primarily on the visual and user interface aspects of a project. However exact salaries will depend on experience and exact skills. Do web designers know how to code? Yes, web designers may be able to code to some extent. While their primary focus is on the visual and user experience aspects, some possess coding skills in HTML , CSS and JavaScript . However, web designers may not have the same level of coding proficiency as dedicated web developers who specialize in backend development, databases, and server-side scripting.

A mobile website refers to a website version deliberately designed and optimized for handheld devices like smartphones and tablets. With the surge in mobile internet usage, businesses must adapt to meet the demands of an increasingly mobile-first audience. With 60% of web searches  happening on mobile devices (excluding tablets) mobile-friendly websites are no longer a luxury—they’re a necessity. As you browse the internet on your smartphone, you've likely noticed that some websites are easier to navigate than others. This is no accident. Companies are recognizing that their website must cater to the way people now search, via their mobile phones. The need for websites that perform seamlessly on smartphones and tablets has given rise to a specialized approach in web design—mobile website design. Mobile website design  focuses on creating an online experience optimized for smaller screens, ensuring that users can access and interact with websites with the same ease as they would on a desktop computer.  In this article, we'll delve into what makes a website truly mobile-friendly, explore the benefits of having a well-designed mobile site and provide you with actionable insights on how to create a website  effectively.  Learn more: Cost to build a website , benefits of a website or what is a website ? What is a mobile website? A mobile website is a version of a website that is specifically designed and optimized for handheld devices such as smartphones and tablets. Unlike traditional desktop websites, which are often difficult to navigate on smaller screens, mobile websites provide a user-friendly experience with easy-to-click buttons, optimized images and text that is readable without zooming in. Mobile-first design  is an approach where designers create the mobile version of a website before the desktop version. This method prioritizes the needs of mobile users, ensuring that the most critical information and functions are accessible with ease. The importance of mobile-first design stems from the fact that more people are using their mobile devices as their primary means of internet access. Mobile websites vs. desktop websites Website layout : Mobile websites have a simpler layout with larger buttons and focused content to accommodate touch-based navigation. Content : Prioritizing content is crucial; only the most important information should be immediately visible to mobile users. Speed : Mobile websites are optimized for speed, considering that mobile users often have slower internet connections. Functionality : Features like dropdown menus or hover functions are adapted for touch interaction rather than mouse clicks. Embracing a mobile-first approach not only improves user experience but also reflects current trends in web usage. By designing for smaller screens from the start, you ensure that your website is accessible to the widest possible audience.  Learn more: Website vs mobile app Benefits of mobile-friendly websites Mobile-friendly websites offer a multitude of advantages that can significantly impact your business's online success. Here are some key benefits: Improved user experience Ease of mobile navigation : Mobile websites are designed with the user in mind, providing a seamless experience that allows visitors to find what they need without frustration via the mobile web . Faster load times : Optimized images and streamlined code mean mobile websites load quickly, which is essential for keeping the attention of users on the go. Higher conversion rates Streamlined path to purchase : A well-designed mobile website simplifies the process from browsing to buying, increasing the likelihood of conversion. Trust and credibility : A professional-looking mobile site reassures users of your legitimacy, encouraging them to engage with your content or make a purchase. "In today's world, we use our phones for everything. And we are increasingly seeing commerce happen on them as well. In order to be sure to truly capture your audience and maximize your sales, you'll have to meet them where they are—on their phones. This makes a mobile website more essential than ever before." - Amanda Weiner, CRO specialist at Wix.com Challenges with creating a mobile website Creating a mobile website comes with its own set of challenges that businesses need to navigate carefully. The diversity of mobile devices means your website must function seamlessly across different screen sizes, resolutions and operating systems. Here are some common obstacles you might encounter: Varying screen sizes : With an array of devices on the market, your mobile website must be flexible enough to look great on a compact smartphone or a larger tablet. Load times:  Mobile users expect quick access to information. Ensuring your website loads swiftly is crucial to keeping their attention. Navigation : Simplifying navigation for touch control without sacrificing the depth of content can be tricky. Content layout:  Adjusting text, images and other elements so they're legible and aesthetically pleasing on smaller screens requires careful planning. How to create your own mobile website Building a mobile-friendly website might seem daunting but with the right tools and guidance, it's an achievable task. Here's a step-by-step guide to help you get started: Choose a mobile-responsive theme or template :  Start with a design that is already optimized for mobile devices. This will save you time and ensure that your site will adapt well to different screen sizes. Simplify your site's navigation : Keep your menu items to a minimum and ensure they're easy to tap with a finger. Optimize your content for mobile : Use short paragraphs, large font sizes and bullet points to make content easy to read on small screens. Compress images and media files : This will help your site load faster on mobile networks. When you build a site with Wix , images are automatically compressed to Webp, as these are better optimized for website performance .  Test your site on multiple devices : Use emulators or actual devices to see how your site performs on different smartphones and tablets. Platforms like Wix offer mobile website builders  that come with an array of optimized templates and drag-and-drop website builder  tools, making it easier than ever to create an effective mobile website without needing extensive technical knowledge.  Learn more: Responsive vs. adaptive Design tips for an effective mobile website Creating an engaging mobile website requires attention to detail and a focus on user experience. Here are some actionable mobile design best practices  to help enhance your mobile website: Use larger text:  Small text is hard to read on mobile devices. Make sure your text size is legible without requiring users to zoom in. Simplified menus : Overly complicated menus can be difficult to navigate on a touchscreen. Keep it simple and straightforward. Touch-friendly buttons : Ensure buttons and links are large enough to be tapped easily with a finger. Minimalistic design : A cluttered mobile site can overwhelm users. Embrace whitespace and keep the layout clean. To specifically cater to mobile users, consider the following optimizations: Responsive web design : Ensure your site automatically adjusts to fit the screen it's being viewed on, whether it's a phone, tablet or desktop. With Wix, you can create a fully responsive website using Wix Studio .  Fast loading speeds : Optimize images and scripts to reduce load times, keeping in mind that mobile users might be on slower connections. Accessible forms:  Make form fields easy to fill out on mobile, with appropriate input types for different data. Optimize images:  Use compressed images that load quickly but still look sharp on mobile screens. Thumb-friendly design : Place buttons and interactive elements within easy reach of a user's thumb. Avoid pop-ups:  They can be frustrating to close on mobile devices and may lead to a poor user experience. Use readable fonts :  Choose fonts that are easy to read on small screens without zooming in. Find more web design inspiration with these best website design examples. Mobile website examples to inspire your design Inprint Art Bookfair In Print Art Book Fair’s  mobile website instantly captivates visitors with a video that highlights the in-print event. The video not only sets the tone by showcasing the vibe of the fair, but it quickly lets visitors know what the event is all about.  Puffin Packaging Puffin Packaging , has a clear product and message to share, that temperature-insulated packaging should be efficient, affordable and most importantly, sustainable. Both their desktop and mobile website designs are on-point with their tone, messaging and visual identity. It’s clear what they offer and why.  Sharon Radisch NYC and Paris-based photographer, art director and artist, Sharon Radisch , breaks all the mobile website design conventions, in a strategic and stylized way. Radisch moved her website navigation to the center, with a central menu to guide visitors’ eyes directly to the images. Her slight adjustment to the hierarchy is smart and doesn’t disrupt the user experience but enhances it.  Mobile website vs. mobile app When considering a mobile strategy, it's essential to understand the differences between a mobile website and a mobile app, as well as the unique benefits each offers. Deciding whether to invest in a mobile website, a mobile app, or both depends on your business objectives and the needs of your audience. Mobile websites Accessibility : Mobile websites are accessible to users via a browser across a range of devices (iPhone, Android, tablets). No installation required:  Unlike apps, there is no need for users to download anything to access your mobile website. Broader reach : Since they're available on any web-enabled device, mobile websites have the potential to reach a larger audience. Mobile apps Native features : Apps can tap into the device's hardware (camera, GPS, accelerometer) for a more interactive experience Speed and efficiency : Once downloaded, apps typically perform faster than web-based sites because they store data locally on the device. User engagement:  Apps can offer personalized content and leverage push notifications to engage users more deeply. When to use each Mobile website:  Ideal for marketing purposes and reaching the widest possible audience. It's also suitable when you want to ensure easy maintainability and have no need for device-specific features. Mobile app : Best when you require functionality that only an app can provide or when you aim to increase user engagement with personalized experiences. Get started creating your app with the Wix app maker.   Mobile website FAQ What's considered a mobile website? A mobile website is one that is specifically designed to be viewed and used on mobile devices, with features and design elements that make it easy to navigate on a smaller screen. Do I need a separate domain for my mobile website? No, with responsive design, your existing domain will serve both desktop and mobile users effectively. The site will adjust its layout based on the device it's being accessed from. How important is a good load time for a mobile website? Load time is very important for mobile websites. Users on mobile devices often have less patience and slower internet connections than desktop users, so ensuring your site loads quickly is crucial to keeping their attention.

In today's fast-paced digital world, capturing a visitor's attention on your website is like trying to hold onto a fleeting moment. The big question is: how do we design a website that not only catches but also keeps your interest in an era where distractions are just a click away? If you’re learning how to make a website that captivates visitors before they have the chance to hit the “back” button, you’ve come to the right place. We'll share web design tricks that'll help you grab your visitors' attention—and keep it. Start designing an attention-grabbing website with a free website builder today. 10 tricks for designing an attention-grabbing website Be honest about what you’re offering Focus on the hero section Speed up your website Break the monotony of content Feature eye-catching imagery Maintain consistency Add elements that can engage users Design an easy-to-understand Design for your audience Optimize web design for mobile 01. Be honest about what you’re offering If you've spent any time surfing the web (and you're here, so odds are you have), you've probably developed a strong aversion to clickbait. You might associate the term with those peculiar images paired with cryptic headlines that lurk in the ad sections of websites, but let's be clear: clickbait is any type of content that makes promises it can’t deliver on. It's akin to someone vigorously waving their arms and shouting, "hey, look over here!" only to freeze up because they didn’t actually have anything to show you. Manage expectations: When you're crafting headlines for search engines or posts for social media, it's incredibly tempting to exaggerate what you're offering. But this isn't the kind of attention you're after. Your goal is to attract users who genuinely share an interest in what you're providing. For instance, had I titled this article something like, "10 foolproof tips for getting millions of views," I might have initially attracted more readers, but I wouldn't be able to sustain it because they would’ve quickly realized that I'm offering practical strategies rather than a magic spell. Provide accurate and thorough product information: When showcasing products or services, make sure that the information you provide is accurate and up-to-date. Clearly state any limitations or conditions. Don’t make claims you can’t support: When you make claims that you can't verify, you risk damaging your reputation and credibility. Users are discerning and often quick to fact-check. If they discover inconsistencies or falsehoods, it can lead to distrust and trust once lost is challenging to regain. 02. Focus on the hero section When it comes to designing a website that grabs your audience's attention, one area deserving of your utmost focus is the hero section (a.k.a., above the fold ). This is the area that visitors see without scrolling. It may be tempting to cram as much information in this area as possible, but the reverse is actually better: remove all unnecessary details from this area so your visitors can focus on the primary purpose of your website. Take the landing page for Wix’s eCommerce website builder as an example. It features very little copy so that visitors focus on the main header. “The first fold is where you actually convert people,” says Esin Habif, Wix’s outbound marketing lead. When it comes to landing pages, she says most visitors never scroll past the hero fold. An eye-tracking data study , which says that users spend about 57% of their time above the fold, confirms Habif’s experience. Use ample white space: Trying to utilize all available screen estate is one of the key mistakes that web designers make. When web designers fill all available screen space with content and functional elements, they create busy layouts that make it harder for visitors to comprehend. But there is a simple solution for this problem called white space. White space, also known as negative space, is the empty space between elements on the page. Try to use white space strategically—to highlight key content and make the website more visually appealing. Make a call to action: The hero section's role is to spark curiosity and inspire action. Therefore, a clear and compelling call-to-action (CTA) button should take center stage. Whether it's "Get Started," "Buy Today," or "Learn More," this CTA guides users into deeper engagement with your site. Be bold: A compelling hero image or video can transport visitors into your digital world, evoking emotion and curiosity. It's like the opening shot of a movie, setting the stage for what's to come. The hero section's aesthetics should reflect your brand identity, with a harmonious color palette and typography that encapsulate your essence. 03. Speed up your website Whether you're waiting for an elevator to come or a taxi to arrive, waiting is annoying. But when it comes to web design, we’re generally downright intolerant of the waiting time. Kissmetrics found that about half of users expect a website to load in two seconds or less. If it takes longer than that, people leave without a second thought. It's vital to focus on improving the website's loading time by: Optimizing media: Heavy images and videos take time to load. Combat this issue by using compression tools to shrink file sizes while preserving quality. Alternatively, consider saving your files in formats like WebP or mp4, which maintain excellent quality in smaller file sizes. Streamlining motion effects: Complex animations can be impressive—if your visitors don’t have to wait to see them. If your website’s taking forever to load, it may be a sign that you need to remove those animations. Using a speedy website builder: Choose a website builder that is known for its speed and efficiency in rendering web pages. Learn more about Wix's performance and how it can help boost your website speed. 04. Break the monotony of content Despite how short attention spans are these days, longer content generally performs better than short content, both on search engines and social media. According to an analysis of 912 million blog posts, the average word count of a top-10 result on Google is 1,447 words. The study also revealed that longer content is more likely to gain backlinks and social shares. Keep things brief: In the battle for attention, brevity is your ally. Avoid long-winded introductions or paragraphs that meander. In general, it’s best to keep the size of your paragraphs on the shorter side, as long blocks of text can be overwhelming. Instead, get straight to the heart of your message. Think of your content like a well-edited movie—every scene serves a purpose, driving the plot forward. Make it scanner-friendly: When people visit a new web page, they don't read all content on this page word by word; they scan the content to find areas of interest. While you aim for thorough reading, it's crucial to optimize content for skim reading. Use concise, engaging headings and subheadings to help people find the sections that are relevant to them. Lists and bullets (like this one) are also helpful for breaking up long sections of text. Tell a story: Weaving a narrative can be a potent tool for holding attention. Stories engage the audience emotionally and make the content more relatable. Use anecdotes or case studies that resonate with your audience's experiences. Injecting a touch of humor here and there can further help to make the content more memorable. 05. Feature eye-catching imagery In the realm of web design, the age-old adage "a picture is worth a thousand words" takes on profound significance. The picture superiority effect —a well-studied phenomenon—reveals that people process visual information faster and retain it better than text or spoken language. In fact, Dr. John Medina wrote in his book, Brain Rules , that while people only remember 35% of what they read, they remember 65% when the writing is paired with pictures. Choose wisely: Eye-catching imagery and animations serve as magnets, drawing your audience into your content. Whether it's a photograph that evokes emotion or a graphic that illustrates a complex concept, these elements can help you captivate your readers. Don’t overdo it: It’s important to strike a balance between visual richness and website performance, as overloading your website with imagery can slow down your site which, as you know, tends to scare visitors away. Select visuals that align with your content's message and purpose, ensuring they enhance rather than detract from the user experience. Maintain accessibility: One crucial aspect to remember is that not all of your visitors may be able to see these visuals. Therefore, it's imperative to provide context for everyone by adding descriptive alt text. This ensures that your content remains inclusive and accessible to all, regardless of their abilities or limitations. 06. Maintain consistency Think of a design style as a language that you use to communicate with your user. This language should remain constant, serving as a reliable guide regardless of where users navigate on your website. Website design templates help maintain this consistency, harmonizing every aspect of your site—from the color palette to typography and layout—and ultimately enhancing the user experience. Use a color palette: A cohesive color palette that remains consistent across all sections of your website creates a visual thread that ties everything together. This not only imparts a sense of order and professionalism but also helps users navigate effortlessly, knowing that certain colors signify specific actions or information. Stick to two to three fonts: Limiting your font selection to two or three guarantees readability and prevents visual clutter. This approach clarifies your communication, maintaining a clean and cohesive look across the site. Typography becomes a reliable guide, directing users through your content with ease. Make the layout predictable: Just as a well-organized book follows a consistent structure, your website's layout should maintain a uniformity that users can rely on. This consistency in the arrangement of elements, from headers to footers, offers predictability and aids users in finding what they seek. 07. Add elements that can engage users If your website focuses on informational or utilitarian content, you’re probably aware that maintaining your visitors’ attention is going to be especially difficult. But it’s not impossible—you have the power to transform aspects of your site that are dull and repetitive (like filling out a form or going through the online shopping checkout) into fun, engaging experiences. Use microinteractions: Microinteractions are small design elements that provide immediate feedback to the user, such as hover and scroll effects. They can help to create a more interactive and engaging user experience. Incorporate gamification: Imagine your website as an immersive game world, where users earn badges for completing tasks or receive rewards for their loyalty. These elements trigger a sense of achievement and progression, turning a routine visit into an exciting journey. Personalized content: One-size-fits-all no longer suffices in the digital landscape. Personalized content, such as product recommendations based on user behavior or preferences, crafts a more relevant and engaging user experience. It's like having a virtual concierge that anticipates your needs and offers precisely what you're looking for. This level of personalization doesn't just engage users; it keeps them coming back for more. 08. Design an easy-to-understand navigation system Just as a well-planned road system assures smooth travel, a thoughtfully designed navigation system makes it easy for users to reach their desired destinations within your website. Incorporate secondary navigation methods: Along with designing a primary navigation (main menu), you might want to use alternative navigation, such as breadcrumbs, and offer search functionality to help users find what they're looking for. Consider user tasks: Think about the tasks that people want to complete. It will help you to create a proper hierarchy of navigation options that allow users to do what they want. Follow accessibility best practices: Accessibility features, like keyboard navigation and accessible forms, can help to make the website more accessible to all groups of users, including people with disabilities. By improving accessibility, the website can reach a wider audience and provide a better user experience for all users. 09. Design for your audience You may think that designing an attention-grabbing website is about flashy effects and funky fonts, but aesthetics are just one small piece of the puzzle. Effective web design is rooted in doing your target audience research—you have to understand what will captivate them. Who are your intended visitors? What websites do they frequent? The answers to these sorts of questions should inform every decision you make, from the tone of your content to the selection of your color scheme. Tailoring your website to meet the preferences, needs and expectations of your audience guarantees that you’ll not only capture their attention, but you’ll also be able to keep it. Test, adjust and test again: Understanding what works and what doesn't for your target audience takes time. That's why it's vital to constantly monitor your website performance by tracking user behavior and making informed decisions about website design. Speak their language: Use the terminology, phrases and expressions that resonate with your audience. Communicating in a language they understand and relate to fosters a sense of connection and relatability. Consider their tech savvy: If your audience isn’t particularly tech-savvy, keeping things as simple and predictable as possible is your best bet. On the other hand, you have room to experiment with nontraditional styles and web design trends if your audience spends a lot of time online. 10. Optimize web design for mobile There were 7.33 billion mobile users in 2023, encompassing nearly everyone on the planet. With this pervasive mobile presence, optimizing web design for mobile devices has transitioned from a choice to a vital necessity. Prioritize responsive design: A responsive design ensures that your site remains user-friendly, whether accessed on a smartphone, tablet or desktop computer. Craft a mobile-friendly layout: Embrace a mobile-first approach, where your initial design focuses on the smallest screens and then progressively scales up for larger displays. By employing this approach, you can be certain that your site maintains its functionality and appeal across all devices. Optimize images for mobile: Optimize image sizes for mobile viewing. By employing smaller image files, you reduce load times, thereby enhancing performance on mobile devices. Faster loading speeds contribute significantly to a positive user experience. Learn more: What is web design?

Get started by: Creating a website →  | Getting a domain → The exciting news is that establishing an Instagram shop and selling online with Instagram is straightforward. You can leverage Instagram's shopping features, showcase your products, tag prices and seamlessly guide customers to your website. Using a free website builder  makes it easy to set up your site and start selling. With a well-crafted strategy, you can turn followers into customers and grow your business through Instagram. With over 1 billion monthly active users, Instagram has become an essential platform for businesses to reach and engage with their target audience. In fact, 90% of Instagram users  follow at least one business account, making it a powerful marketing strategy  and one of the best online selling sites  and channel for brands and anyone starting a business . Learn more:  eCommerce vs marketplaces , eCommerce vs social commerce What is Instagram Shopping? Instagram Shopping transforms your Instagram profile into a visual shop, offering a seamless shopping experience for users. It allows you to: Tag your products:  Tag products in posts, stories, reels and live broadcasts, making it easy for users to be introduced to your products and then purchase them. Build a product catalog:  Showcase a catalog of products on your Instagram profile. Create a Shop tab:  Setup a dedicated Shop tab where users can browse your products and collections. This allows potential customers to browser your products and buy directly from your shop, without having to be re-routed somewhere else which can lead to drop-off. Shopping Analytics : Direct access to which products sell the best, allowing you to tweak your targeting and products to sell more. How to sell on Instagram (with Instagram Shopping) in 5 steps Now we understand more about what it is. Let’s talk about how to set up your Instagram Shop. It’s fairly straightforward, and you can get started making money on Instagram in just five steps: Create an Instagram business account   Create content to showcase your products or services   Build an engaged following   Promote or sell your products directly on Instagram   Measure results   01. Create an Instagram business account If you don’t already have an Instagram business account , you’ll need to create a personal one first. Once you’ve got one set up, you can then convert it into a business account by clicking on your profile, heading to Settings and privacy , then scrolling down to Account type  and tools under the For professionals  tab. Tap Switch to a professional account . Follow the on-screen instructions, such as: Choosing what category your business is Setting up Instagram Shopping Connecting to your Facebook business page Adding products to your catalog Showcasing your brand While some of the steps are optional, completing them all may streamline the process. Once you have set up your account, make sure to optimize your bio and contact information by including relevant details, such as your business address and contact phone number. 02. Create content to showcase your products or services Creating relevant content can be an effective strategy in promoting your products, similar to utilizing multiple online marketplaces . Since Instagram is all about beautiful imagery, it’s crucial to create compelling content that inspires users to engage with and share the content that showcases your offerings. The simplest way to start is by featuring high-quality photos of each product from different angles and in various settings to give customers a clear idea of what you have to offer. Flat-lay photography can be an effective way to feature multiple products at once or share behind-the-scenes stories that show the effort put into creating each item. However, remember to create content that puts your audience and potential customers at the center. Like copywriting, it’s tempting to put your brand at the forefront. Think of ways to show how your products can be used and the benefits it’ll bring to the customers if they buy them. Take Highline Wigs , who could have just featured their products on mannequins. Instead, owner Sharon shares with her audience just how excited she is that her product is part of a customer’s special day. You can get even more creative with your content. Experiment with different posts such as Reels or Stories to showcase new arrivals or limited-time promotions. You can repurpose testimonials from other sales channels to increase social proof, which can be done with just text and minimal graphics or photography. Other Instagram marketing ideas  you could try include: Tutorials that show customers how to use your products Incorporating user-generated content Writing engaging captions that tell a story and connect with your audience 03. Build an engaged following Posting content alone won’t get you more sales on Instagram. To truly succeed on the platform, you need to build an engaged following. When you start your Instagram account, it can take a while before you start seeing some ROI on your efforts. However, remember that your total follower count is only one metric, and a vanity one at that. On average, only 1% to 5% of a follower base  actively engage with a brand’s content. Instead of growing a large list of followers, focus on building an audience of engaged users. When you post content, it’s important to respond to any comments within the first few hours of posting. You can also drive post engagement by leaving a comment or two of your own that act as additional captions. To increase the reach of your content, include hashtags so it’s part of relevant conversations and topics. Using hashtags increases the chances that your content will appear in relevant search results, appearing in front of users who wouldn’t normally know of your brand or follow your account. Tools such as Hashtagify or RiteTag can help you find the best hashtags for certain posts, and if you have your Instagram Shop connected to your Wix website, you can automatically add tags to your posts (and sync products to your Shop). It’s worth noting, however, that even the best hashtags do not guarantee views. Instagram has its own unique algorithm for choosing what’s shown on the results or Explore page. Still, you’ll want to give yourself the best shot by taking advantage of trending or popular tags. As you build your network over time, you can collaborate with other accounts to cross-share posts for extra exposure to new audiences. Learn more : Best time to post on Instagram 04. Promote or sell your products directly on Instagram Shoppable posts can be influential, as they share what your products look like during specific use. And you can use shoppable posts in different content formats, like product stickers in Stories and the Shop tab on your profile, to showcase your products and encourage purchases. Keep in mind that you need to publish nine shoppable posts before the Shop feature appears in your profile. When users click on the product tags in your posts, they’ll be directed to the product listing of your choice. If you’re based in the U.S., you can use the checkout function that allows customers to buy directly from the app. Learn more: Can I see products on Wix? You can also run Instagram ads to launch targeted campaigns that expand your reach and drive more traffic to your products. These ads are an excellent way to enhance your shoppable posts, increase visibility and maximize your impact. If you prefer that users buy from your eCommerce site , you can easily connect your Instagram store with Wix for a seamless multichannel selling  approach. (Note that Wix users must connect their site to Facebook in order to list products on Instagram. Learn how to sell on Facebook Marketplace .) From your website dashboard, you can also automate adding tags to Instagram posts and syncing products to your Instagram Shop, driving customers to check out your website for more information. For a real-life example, Izzy Wheels  utilizes an Instagram Shop to guide potential clients to their eCommerce site, where visitors can learn more about the products or make a purchase. The sister-owned, Dublin-based brand creates fun, vibrant and innovative wheel covers for wheelchairs. 05. Measure your results You can access Insights from your account settings, where there’s a wealth of information to monitor engagement and help you decide on how to tweak your content strategy. If you link back to your site, you can see how many visitors come from Instagram. Insights can also help you with your scheduling. When you click on Total Followers , you can see when your followers are most active. You’ll also be able to see demographics, such as: Locations (split from town/cities and countries) Age range Gender With the data, you’ll have a better idea of what type of content resonates with your audience based on impressions, reach and engagement. You can also use Wix Analytics  for your eCommerce website to narrow down your key performance indicators (KPIs) by traffic source. For example, if your Instagram Shop is driving a certain percentage of traffic or sales for certain products, you’ll be able to see this info at a glance. Why sell on Instagram? There are a multitude of reasons why selling on Instagram can be a powerful and rewarding move for your business: Reach and engagement With over 2 billion monthly active users, Instagram offers a huge potential customer base, increasing your brand exposure and reach significantly. But it's not just about numbers; laser-focused targeting options let you pinpoint your ideal audience and landing your message right in their laps.  Instagram's visual nature fosters greater engagement than other platforms, with users actively liking, commenting, and sharing content. This translates to potentially higher conversion rates and brand loyalty. Visual storytelling and branding On Instagram, your brand isn't just static; it's a captivating story unfolding through stunning visuals. Photos, videos, and stories become your stage, where you can showcase your products or services in a way that highlights features, entices customers, and leaves a lasting impression. But it's not just about the product – it's about the perception. Instagram grants you the perfect canvas to curate a consistent, aesthetically pleasing brand identity that helps you build a loyal community. This community isn't just a passive audience; they're active participants in your story, engaging through comments, direct messages, and live videos. This direct connection fosters genuine relationships, turning followers into brand advocates and propelling your success. eCommerce functionality Shoppable posts and product tags, coupled with seamless integration with eCommerce platforms like Wix , let customers purchase in a few taps, never leaving the app. On top of that, you can use the power of promotion through targeted Instagram ads, strategic influencer partnerships, and branded hashtags that help ignite brand awareness and send sales soaring. The best part is that powerful analytics tools unveil the secrets of user behavior, campaign performance, and product engagement. This treasure trove of data lets you continuously refine your approach, ensuring every click transforms into a win. On Instagram, you don't just sell products; you optimize the entire journey, from initial interest to purchase, ensuring every step is as smooth and satisfying as a scroll through your perfectly curated feed. Tips for succeeding on Instagram Creating your Instagram business profile is just the first step. Now, let's dive a bit deeper into how to make the most of this platform as a social commerce channel. Unlike traditional eCommerce  where you have multiple touch points to convince a customer to make a purchase, social commerce brings the entire shopper journey onto social media platforms. Considering that 82% of survey respondents  have purchased a product they discovered on social media, learning how to drive traffic to your content and promote products could significantly increase your bottom line. Place product stickers in Instagram Stories Instagram Stories are effective at driving sales because of their ability to deliver snackable content. Businesses report a 20% boost in reach  by regularly posting Stories. Here are five ways to use product stickers in IG Stories: Highlight new or featured products with a “new arrival” or “featured item” sticker Use the swipe-up feature to link directly to the product page for easy purchasing Share customer reviews or testimonials with a “happy customers” sticker Create themed story highlights showcasing different categories of products with corresponding stickers Use creative animations and designs for the stickers to make them eye-catching and visually appealing Product stickers simplify selling without being pushy, and encourage users to engage with your brand and explore what you have to offer. Curate your collections Curate product collections on your Instagram Shop to tell your brand's story and showcase products in an editorial way. By grouping products based on themes or styles, you create a more cohesive shopping experience. Collections help customers find what they're looking for and highlights your brand's uniqueness. For example, you could create a collection featuring complementary color schemes or designs for handmade ceramics. Product collections also showcase new arrivals or seasonal products. Remember to update collections regularly to attract users to your profile. Automate customer support Maintaining excellent customer service is crucial for running any eCommerce store. Good customer support plays a significant role in influencing customers' purchasing decisions, with 83% of customers  stating they feel more loyal to a brand that addresses their complaints. There is an effective way to handle customer queries promptly: automating customer support through chatbots. Chatbots can efficiently manage incoming messages to your eCommerce website and provide personalized responses by recognizing common keywords or questions. By automating responses, they save valuable time and energy while ensuring customers receive timely assistance. Chatbots can also set up follow-up messages based on previous conversations, enhancing the feeling of being heard and understood by customers. If you have a Wix website, the Wix Chat  feature instantly connects you with your site visitors in real time, opening a direct line of communication with potential customers. You can set chat hours that work best for your business, reach out to customers directly as they browse and even send messages to visitors via WhatsApp. Leverage Instagram Guides One of the newer features on the platform, Instagram Guides  allows small business owners to curate and showcase their products, places or posts in an easy-to-digest format. They’re like mini blog posts, except you feature previously-published content from your account. With the ability to add commentary alongside links to the original posts, you can weave a new story by reusing older content. There are three types of guides: post, product and place. Post guides: Users can curate their own posts and posts from other accounts around themes and events, making it useful for sharing content, introducing brand personalities and providing resources like how-to guides and curated lists. Product guides: These guides feature eCommerce products previously shared on an account, serving as an effective way to raise awareness and drive consistent traffic during specific time periods. Place guides:  You can highlight specific locations important to a community, allowing users to search for locations or choose from past tagged or saved locations in feed posts. Although Guides don't appear in Reels or Explore, sharing them on your Insta Stories can give them more visibility. Remix content By enabling the Remix feature on Instagram, you're giving your customers the chance to put their own spin on your content. This not only encourages engagement, but also provides an opportunity for potential customers to see how others are using and enjoying your products. Remixing content doesn't have to be complicated or time-consuming. It's as simple as allowing others to edit or add their own photos or videos onto yours. For example, if you sell clothing items, encourage customers to show off how they've styled your pieces by remixing one of your posts. If you sell food products, ask customers to share their recipe ideas by adding them onto one of your recipe posts. Not only does this provide valuable user-generated content for your brand, but it also creates a sense of community among your followers who are able to connect through shared experiences with your product. Get featured on the Explore page Being featured on the Explore page introduces your brand to new audiences and potential followers. To maximize your chances of gaining organic traffic through this coveted feature, follow these guidelines: Engage with users regularly by responding to comments, sharing other users' posts or reposting relevant and high-quality content Experiment with new formats to stand out Use relevant hashtags and craft engaging captions to improve visibility Optimize your post timing by using Instagram Insights to identify peak activity times of your users Keep in mind newer posts won't appear in Explore but your goal is to drive engagement and impressions to your content. The Explore algorithm focuses on showing users new content based on their preferences and followed accounts. Therefore, strive to produce content worth checking out. While the Explore page may not immediately drive sales, being featured can organically increase your followers. Over time, these followers can become engaged users and potential customers as a result of your content strategy. Collaborate with influencers Look for influencers who share your brand values and appeal to your target audience. For instance, if you’re promoting a fitness product, collaborate with a fitness influencer to showcase a workout featuring your product. Keep communication open and set clear goals to ensure a successful mutually beneficial partnership. Encourage the influencers to share honest reviews, behind-the-scenes content or host giveaways that resonate with their followers. This builds trust, sparks interest and drives engagement with your brand. Are you qualified to sell on Instagram? If you’re considering selling on Instagram, there are several Instagram rules you need to meet to set up your store and continue running. Let’s look at the five criteria  as listed by Instagram. Comply with Instagram’s policies: Complying with Instagram's terms and community guidelines is crucial for running a successful Instagram store. Avoid copyright infringement and illegal content, refrain from using fake followers or likes, and maintain transparency and honesty to build trust with your audience. Represent your business and your domain:  You need to set up an Instagram business profile that reflects the store or website linked to your domain. This builds brand recognition and authenticity. Verify domain ownership by linking it to your Facebook page or Instagram professional account before creating an Instagram Shop. Be located in a supported market: To set up an Instagram Shop, your business needs to be in a supported marketplace (think selling on eBay ). Instagram Checkout is only available for U.S.-based businesses, but you can still use Instagram Shopping to tag products for purchase from your website. Demonstrate trustworthiness: To increase your brand's reputation on Instagram, focus on building a significant follower base with engagement, interact with followers through comments and messages, be transparent about business practices and respond promptly and professionally to customer inquiries and complaints. Provide accurate information and follow best practices:  When selling products online, it's crucial to provide accurate information to build trust with your audience and avoid account suspension. Be transparent about your brand, values, pricing and offerings. After setting up your Instagram Shop, your account will be reviewed, so it's important to adhere to guidelines consistently. Do you need a business license to sell on Instagram? Whether you need a business license to sell on Instagram depends on a few factors, mainly your location and the nature of your business.  Instagram itself doesn't require a business license.  However, the laws and regulations of your local area take precedence. You might need a license to operate your business even if you sell primarily online via Instagram according to the laws in your state. You'll need to consider the following: Location:  Check with your local government or Small Business Administration (SBA) to understand the specific licenses and permits required for your type of business in your area. Business type:  Some businesses, like selling food or products with age restrictions, may have additional licensing requirements. Tax registration:  You may need to register for sales tax, even if you only sell online. How to sell on Instagram FAQ Can I sell directly on Instagram? Yes, you can sell directly on Instagram through features like Instagram Shops and Instagram Checkout. These tools enable businesses to showcase products, provide details, and facilitate purchases within the Instagram app. How much does it cost to sell on Instagram? Setting up a basic shop on Instagram is free. However, if you choose to use Instagram Checkout, there may be associated selling fees, typically a percentage of the transaction amount. It's advisable to check Instagram's official business resources for the most current information on fees. Can I sell on Instagram for free? Yes, you can sell on Instagram for free by using the basic features such as setting up a shop, showcasing products and directing customers to your website for transactions. Keep in mind that if you choose to use Instagram Checkout, there may be associated selling fees. How to cross-promote my Instagram sale? Cross-promoting your Instagram sale involves leveraging other platforms: Share teasers on Twitter, TikTok, and Facebook to direct users to your Instagram profile. Utilize email marketing to notify subscribers about your Instagram sale. Create visually appealing pins on Pinterest or share posts on Tumblr linking back to your Instagram. Collaborate with influencers on different platforms to promote your Instagram sale. Share professional insights or announcements on LinkedIn to tap into a different audience. What's the easiest way to sell on Instagram? The easiest way to start selling is by converting your profile to a business account, connecting your product catalog, and using product tags in your posts and stories. This allows users to tap on your products and buy them directly or learn more about them. How can I make my Instagram posts more shoppable? To make Instagram posts more shoppable: 1. Use product tags 2. Create clear, attractive product photos 3. Write compelling captions 4. Use relevant hashtags 5. Showcase products in use 6. Create carousel posts with multiple products 7. Add prices in descriptions 8. Use call-to-action phrases What's the difference between Instagram Shop and Facebook Shop? Instagram Shop is mobile-focused, Facebook Shop works on both mobile and desktop. Instagram Shop integrates seamlessly with Instagram's interface, Facebook Shop offers more customization options. Instagram Shop leverages visual content more effectively. Checkout processes differ slightly between the two. How do I create effective product catalogs for Instagram? To create effective product catalogs for Instagram: 1. Use high-quality, visually appealing images 2. Ensure consistent image sizes and styles 3. Write clear, concise product descriptions 4. Include accurate pricing information 5. Organize products into logical categories 6. Use relevant tags and keywords 7. Keep inventory updated regularly 8. Include multiple photos per product 9. Highlight bestsellers and new arrivals 10. Ensure mobile optimization 11. Use lifestyle images to showcase products in use 12. Include size and color variations 13. Sync catalog with your website inventory How can I use Instagram Reels for selling products? To use Instagram Reels for selling products showcase your product features and demonstrate its use with before and after videos. Share customer testimonial videos, as well as quick tutorials highlight the products benefits. Don't forget to include clear -call-to-actions. How do I handle customer service on Instagram? To handle customer service on Instagram: 1. Respond promptly to comments and DMs 2. Use Instagram's 'Quick Replies' feature 3. Create a FAQ highlight 4. Offer personalized solutions 5. Use a friendly tone 6. Follow up on resolved issues 7. Monitor mentions and tags What are Instagram's requirements for becoming an approved seller? Instagram's requirements for approved sellers are that you must comply with their commerce policies. You must have an authentic, real presence on the platform. You need to be located in a supported market, sell physical goods and have a connected Facebook Page.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → An online portfolio is a must for designers at all career stages, from entry-level freelancers to senior staff designers. Potential clients or employers expect to see a portfolio showcasing your design skills before they make a hire. As a designer it's a type of website to make to showcase your work. Has your curiosity piqued? Continue scrolling to view 8 of our favorite UX design portfolio examples: Feast your eyes on their impeccable design, learn from best practices and get inspired to create a website for free of your own. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: UX portfolio examples A strong UX portfolio doesn’t just showcase your design work, it tells the story behind your thinking. In this guide, we highlight 8 UX portfolios that strike the right balance between case study depth, clean presentation and personal voice. You’ll see how different designers use their portfolios to walk through their process, highlight results and reflect who they are as professionals. Use these examples to help shape your own UX portfolio, whether you're applying for your first role or leveling up your freelance game. Key features of a great UX portfolio What makes a strong UX portfolio Why it matters Clear case studies Walk readers through your process, not just the outcome Strong visual hierarchy Makes your portfolio easy to scan and engaging to browse Results and impact Shows the value of your work with metrics or outcomes Personal voice Helps you stand out and feel more human Simple, consistent navigation Makes the experience seamless for hiring managers What is a UX design portfolio and why do you need one? Any designer working in their respective industry must have a professional portfolio . For UX designers, a portfolio is a chance to present your best work, creative process and personality. You can also provide in-depth case studies that communicate how you facilitate a user experience. However, all UX design portfolios need to balance an engaging visual experience with one that enhances usability. 8 UX portfolio website examples This curated list of best portfolio websites highlights some of the best practices these pro UX designers have implemented on their Wix sites. Take these into account when creating your own UX design portfolio. Devasya Sharma Run Wild Studio Sophie Westfall Michaella Twersky Gautham Mukesh Tania Soraya Madison YN Sophie Chen 01. Devasya Sharma Creating a UX portfolio that feels as intuitive as the products you design? Not easy. But Devasya ’s portfolio strikes that balance between usability and personality—with crisp visuals, thoughtful case studies, and a minimal layout that lets the work breathe. Whether you're a junior UXer or a seasoned designer refreshing your site, this portfolio is packed with inspiration. Key design takeaways from Devasya’s UX portfolio Editorial-style homepage:  With bold typography and strategic white space , the site reads like a digital magazine—inviting visitors to scroll, not just click. Concise case studies:  Each project walks you through context, process and outcomes without overwhelming you with jargon or walls of text. Motion with purpose:  Subtle animations (like hover states and transitions) add polish and interactivity, reinforcing the UX focus. Clear personal branding:  From the logo to the tone of voice, the site consistently reflects Devasya’s design sensibility—clean, modern and user-first. Straightforward navigation:  No gimmicks here. The navigation is simple, sticky and mobile-friendly, ensuring accessibility across devices. Learn more: Why do I need a portfolio? 02. Run Wild Run Wild’s UX portfolio offers an almost interactive experience, using a video background to serve as the site’s welcome screen. A tagline is written in block white letters with a button that begins the user journey placed below, starting with the designer’s bio. The entire site is whimsical and informative, plus it's a breeze to navigate through. Run Wild allows his artistic talent to shine through the use of a hamburger menu, large typography, scrolling effects and images of his design projects. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Key design takeaways from Run Wild’s UX portfolio Run Wild uses two forms of navigation. The first is a hamburger menu, placed in the upper left corner. There is also a horizontal navigation menu in the website footer, with each menu item written across the bottom of the page. Take Run Wild’s lead and make all the information visitors need accessible through simple and clear navigation. If someone has to hunt for your resume or contact information, they may give up and leave your site. Learn more: What is a portfolio? 03. Sophie Westfall A primary tenet of Sophie Westfall’s work relates to dealing with mental health and supporting nonprofit agencies. Following this principle, she incorporates calming color tones and soothing imagery so that visitors “feel calm and safe” while looking through her work. An old black and white photo of her family sits next to a brief introductory paragraph, and a small black and white butterfly flutters in the lower left hand corner. Key design takeaways from Sophie Westfall’s UX portfolio Clean, symmetrical lines outline Sophie’s projects on a beige background. Her digital projects appear on a desktop, tablet or cell phone screen, conveying her ability to tailor her work to any device. The three digital showcases Sophie has chosen to feature also include props that emphasize the final product design. The right-sized images don't overwhelm site visitors, but still show off the detail of her work as well as her obvious talent. Display your work how you want viewers to see it. Sophie’s UX portfolio shows us how to beautifully showcase work on an intended platform. If a project has both a mobile and desktop design, feature both assets so potential clients can see your full range of talent. 04. Michaella Twersky Product designer Michaella (Miki) Twersky’s portfolio has a classic look, but it simultaneously conveys her unique personality. Miki has added a hover effect on the images on her homepage. While the images first appear in black-and-white, they saturate with color when hovered over. This helps visitors focus on the specific project they’re viewing, improving their browsing experience. Key design takeaways from Michaella Twersky’s UX portfolio While it makes a big impression, Michaella’s portfolio only highlights six of her best projects. Since your UX portfolio show off your best skills, you don’t need to include everything you’ve worked on throughout your career. When choosing which of your own projects to display on your portfolio, include only your favorites or those that reflect the type of work you'd like to do in the future. 05. Gautham Mukesh This UX portfolio example perfectly reflects Gautham Mukesh’s sleek and modern design style. The dark mode-inspired color scheme is paired with clean fonts and perfectly implemented animated trigger effects to convey that this UX, product and web designer cares creating a user-friendly browsing experience. Key design takeaways from Gautham Mukesh’s UX portfolio Less is more. Your portfolio should highlight both your design personality as well as your work. But don’t forget the importance of white space—that is, empty space that will help draw peoples’ eyes to your strategic content. Gautham's clean and simple website emphasizes only vital components of his work. And although it’s easy on the eyes, Gautham’s web design is still rich with sophisticated design features like customized imagery, parallax scrolling and a convenient QR code for getting in touch. 06. Tania Soraya Tania uses a combination of earthy, neon and neutral colors on her website to foster a more attractive experience. Tania showcases just three core projects she's worked on recently to give visitors a focused overview of her work. Using a friendly written tone and emojis throughout, Tania seems approachable, encouraging visitors to reach out for more details. Key design takeaways from Tania’s UX design portfolio Tania’s site uses minimal visual and written content, but communicates a clear vision of her modern style. The simple, clean layout paired with a mesh gradient background emphasizes her personal style. Sometimes, a good website background is all you need to let your personality shine. In Tania's case, the sophisticated gradient proves two things: First, Tania definitely has her finger on the pulse of web design trends. Second, she's not afraid to jump outside of the box. 07. Madison Yn It’s the little things that make a site more attractive for visitors. Here, Madison implements strategic design elements that please the eye—like animation to grab attention and white space to create visual balance. Additionally, the use of large typography enhances the level of readability, making the site a breeze to scroll and read through. Key design takeaways from Madison's UX portfolio The top fold of your homepage is visible as soon as visitors reach your site. Since it takes only seconds to make an impression on a user, treat it as valuable web design real estate. Madison takes full advantage of this concept. The top fold of her home page is rich with color. It includes a short professional bio, CTAs and a succinct navigation menu. On top, Madison's animated logo makes a striking impact to the overall design. 08. Sophie Chen We appreciate how Sophie Chen’s UX portfolio gets straight to the point. The timeless web design dives right into a display of work experience examples, starting at the top fold of her homepage. Each piece of her portfolio examples includes a title, short summary and a button that leads to the “case study.” Visitors have the option of learning more about Sophie’s process and the specific tools she used for each project. Key design takeaways from Sophie Chen’s UX design portfolio The straightforward layout used on Sophie's portfolio translates well on mobile devices. The same information viewed on the desktop version can be comfortably accessed from a smaller screen. The content fits perfectly into the user interface, especially thanks to the hamburger menu which allows more room to display each page's content. When creating a UX portfolio of your own, make sure you use either adaptive or responsive design methods to perfect the mobile version. And with almost 60% of online traffic coming from mobile devices , you'll avoid missing out on customers who discover your portfolio on-the-go. Key features of the best UX portfolios Your UX portfolio is more than a collection of work; it’s your story, your style and your chance to shine. Make it a showstopper by focusing on these essential features: Strong introduction : Start with a brief but engaging intro that shares who you are, your skills and why you’re passionate about UX. Detailed case studies : Include detailed case studies that explain your design process, challenges and solutions to show how you think. Engaging visuals : Add polished visuals like wireframes, mockups and prototypes to showcase your designs and bring your work to life. Minimalist design : Keep your portfolio clean and simple so your projects remain the main focus. Professional yet friendly tone : Write in a way that feels polished but still reflects your personality to keep it approachable. Call to action : Make it easy for people to connect with you by including your email or a contact button. 10 best practices for your UX portfolio After drawing inspiration from fellow creators and other UX research websites , gather your takeaways and craft your own online presence. Here are the essential design portfolio tips to learn how to make a portfolio from the selection of UX industry examples above: Make it instantly clear who you are and what you do. Be easy to contact. Present your portfolio with high quality imagery. Describe your work using succinct copy. Present your process, and not just your final product. Use your website to establish your brand. Add an updated copy of your CV. Mention the basic details of each project. Only include your best work. Make sure your site looks good on mobile. How to showcase your skills in a UX portfolio To effectively showcase your skills in a UX portfolio, focus on these key strategies: Highlight case studies : Include detailed case studies that demonstrate your problem-solving process, from research and ideation to design and testing. This shows your ability to handle projects from start to finish. Show your process : Document your design process with sketches, wireframes and prototypes. This helps potential employers understand your approach and thought process. Focus on results : Emphasize the impact of your work by including metrics or feedback that highlight the success of your designs, such as improved user engagement or increased conversion rates. Diverse projects : Showcase a variety of projects to demonstrate your versatility and ability to adapt to different challenges and industries. User-centric design : Highlight how you incorporate user feedback and usability testing into your designs to ensure they meet user needs and expectations. How to make a UX portfolio website on Wix Ready to start a portfolio of your own? Take these steps to learn how to make a website . You can start with portfolio templates to speed up the process or hone your design skills and make one from scratch. Once you've laid a foundation, customize your UX portfolio keeping best practices in mind. Choose a portfolio website template Personalize your site with website design features Dive into the Wix Editor to drag and drop your elements into place Upload your media Add an About page Add a Contact Form Publish and promote your site "You can use the template as a starting point in different levels of design - from using it as a layout base or as a wireframe; taking design language and colors as inspiration; using the site structure and content offering; or taking it as it is and just replacing your content. You can get very creative and different results from using a template and it can save a lot of time and effort." Dafna Rabin, Template Design Team Lead at Wix UX portfolio FAQ What does a UX portfolio consist of? A UX portfolio should showcase your best work through carefully selected projects with comprehensive case studies. It should include the following elements: An About Me page that introduces you and your work. Case studies that detail your design process, problem-solving abilities, and outcomes. Visual examples of your work, such as screenshots or videos. Design artifacts such as personas, user journey maps and information architecture diagrams. Your skills and tools relevant to UX design. Contact information so potential employers can reach you. How do I start a UX portfolio for beginners? Here are some tips on how to start a UX portfolio for beginners: Start by collecting your best work. This could include personal projects, school projects, or freelance work. Write case studies for each project. Each case study should explain the problem you were trying to solve, your design process, and the results of your work. Gather visual examples of your work. This could include screenshots, videos, or wireframes. Create a website or portfolio to showcase your work. Discover the complete solution for building a portfolio that stands out online and create a portfolio website . Promote your portfolio online. Share it on social media and submit it to job boards. How do you make a killer UX portfolio? Here are some tips on how to make a killer UX portfolio: Be selective about the projects you include. Only include your best work that is relevant to the jobs you are applying for. Make sure your case studies are well-written and informative. They should explain the problem you were trying to solve, your design process, and the results of your work. Use visuals to illustrate your work. This will help potential employers understand your process and see your results. Keep your portfolio up-to-date. Add new projects as you complete them and remove any projects that are no longer relevant. Get feedback from others. Ask friends, family, and colleagues to review your portfolio and give you feedback. Do UX designers need a portfolio? Yes, UX designers can always benefit from having a portfolio showcasing their projects, process and skills. Portfolios showcase your design abilities, problem-solving skills and your user-centered mindset. They serve as a key tool for potential employers or clients to assess your suitability for UX roles, making them essential. What's the best format for a UX portfolio? The best format for a UX portfolio includes: 1. Homepage: Brief introduction and personal branding. 2. Case studies: Detailed project overviews showcasing your design process, including research, wireframes, prototypes and final outcomes. 3. About Me: Background, skills and approach to UX. 4. Contact information : Easy-to-find contact details or a form. 5. Resume (Optional): Downloadable PDF. This is a good add if your portfolio is to help you find a new job or new clients. This can also be edited depending on the type of roles you're applying for, in-house or freelance. What should I include if I don’t have real-world UX experience yet? If you lack real-world UX experience, include case studies from personal projects, redesigns or coursework. Highlight your design process—research, problem-solving, ideation and testing. You can use speculative projects or volunteer work to showcase your skills. How many projects should my portfolio have and should they all showcase the same type of UX work? Aim for 3–5 projects that demonstrate both breadth and depth of your skills. Showcase a variety of UX work—such as user research, interaction design and usability testing—to reflect your professional versatility. However, make sure what you show aligns with the type of roles you're targeting. Each project should highlight your unique contributions, problem-solving abilities, and design impact. Quality over quantity is key. Should I include passion projects or unconventional UX applications in my portfolio? Yes, passion projects or unconventional UX applications can showcase creativity, initiative, and problem-solving skills. They help highlight your unique perspective and adaptability, especially if aligned with your career goals. Ensure they demonstrate a solid UX process—research, ideation, prototyping, and testing—to prove their relevance and value to potential employers. Do I need to show how I can use AI as a UX designer in my portfolio? It's fast becoming a must to show how you use AI in your UX design, in your portfolio. For now it may help to set your portfolio apart from others but it will rapidly become standard and a basic must. Use it to demonstrates adaptability, efficiency and innovation. Highlight any AI-driven research you've conducted, user testing, prototyping or automation tools you use. Show real examples—whether AI-assisted wireframes, chatbots or enhanced user insights from your research. Emphasizing AI in UX signals that you adapt fast to new technologies and have strong problem-solving skills, making your portfolio more effective when seeking employers and clients.

Your website was designed to be seen. But whether you want to create a website for free to sell products, showcase a portfolio or launch a blog, good web design alone won't cut it. While offline marketing efforts are also there to get eyes on your brand, search engine optimization (SEO) is one of the best (and most cost efficient) ways to bring in new traffic to your site. It’s time to get your website ranking, and to do it in style. In this article we’ll show you how to design a website with skillful SEO, using practices that are easy to implement and maintain. Synchronizing web design with SEO tools will not only result in a site that looks good—you’ll have an increased chance of making your way to the top of search engine results pages (SERPs). What is SEO? SEO is the practice of optimizing a webpage to compete for a spot on search engines’ organic results pages. Whatever your website’s goals—whether that’s selling products online, booking clients or generating brand loyalty and awareness—SEO is one of the most efficient ways to attract visitors to your site. Google’s bots are data-gripping informers that, simply put, scan the web to inspect the content of live websites to help the search engine qualify it as significant (or not) to specific queries. Search engines like Google use this information to display organic search results to users. While you’ll notice that the top of the SERP is often dominated by paid ads, below them you’ll notice organic results which are ranked according to the criteria of Google’s algorithm. Why is it important to design a website with SEO? We all want our website to be the answer when people have a question and “Google It.” SEO is what draws people to your site, and good design is what keeps them there. Together, SEO and website design help your brand—no matter how big or small—make a lasting impression on visitors. Paying attention to your site’s SEO as you design your website has the following long-term benefits: Increases traffic to your website Improves your site’s performance Utilizes practices that synchronize with UX best practices Increase brand awareness and authority You can also check out this Web design tutorials . How to boost your web design with SEO Knowing how to design a website that’s balanced with SEO is an art form that, as you can already see, gives your brand an edge. But many of the best SEO practices we’ll soon discuss will fine-tune your website’s content as well, ultimately providing visitors with a better user experience. With SEO practices built into your website design, you’ll have a solid foundation for search engines to recognize it when you publish. That being said, SEO should be included as an iterative part of your website design process, and can (should) be improved, updated and adapted over time. Here are some essential steps to balance your website design with SEO: Create quality user content Social proof your website Make sure your website’s text is readable Use headers to create hierarchy within content Fill out your website’s metadata Practice internal linking Layout a seamless information architecture Make sure your site’s pages are indexed ​​Don’t forget to make your site mobile-friendly Optimize your website for performance Follow accessibility guidelines 01. Create quality user content Search engines are always on the hunt for quality content that satisfies their users. Back in the day, optimizing content meant using techniques like “keyword stuffing”—the likes of which don’t work today. Google’s most modified guidelines have become more sophisticated and people-first. Although it’s not an exact science, Google has general Quality Evaluator Guidelines that their human quality raters follow to evaluate content and inform Google’s algorithm. The algorithm, which is always being adjusted, is what delivers the most relevant content to the SERP. You want your web design to be an engaging experience for visitors, and a big part of this equation is creating high-quality content in the form of relevant visuals, informative copy and influential brand messaging. Here are some steps to achieve this. Follow Google’s E-E-A-T Guidelines E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) refers to Google’s own parameters for evaluating quality content. These guidelines are particularly important to observe when creating longform content, like blog posts or news articles, that are intended to demonstrate your expertise in a certain field. However, E-E-A-T also applies to kinds of website content that builds on the expertise of your brand. Optimize your web design with E-E-A-T in the following ways: Make a section for testimonials or reviews. Create an “About us” page. Showcase authors and professionals with credibility. Include author biographies and author pages Cite interviews and trusted sources. Display relevant contact details. Create relevant content that others can backlink to as source. Portray a positive sentiment around your brand. Include engaging videos, such as tutorials, that highlight your expertise. Create clear brand messaging Search engines recognize when your website’s attractive branding opens doors to new followers and customers. Hence why you’ll want to pay special attention to your logo design , brand colors, fonts and brand messaging. In today’s competitive market, audiences are looking for an experience they can’t have anywhere else. Whether your goal is to increase conversions, or get more social shares—your website is a powerful platform to communicate your brand’s unique story. By reinforcing this with powerful and cohesive messaging, you can keep visitors hooked and coming back. This then signals to search engines that your webpage is valuable to users and worth ranking higher in SERPs. Make user-first content To satisfy Google’s quality criteria, your website’s content must be relevant to the people visiting it. This applies to both the form of your content and the subjects you cover. Not to mention, 89% of consumers  have confirmed that they want to see more videos from brands. Videos allow you to communicate your message in a visually appealing and easily digestible format. Whether you’re creating reels, blog posts or other content aimed at guiding visitors to accomplish their website goals—you’d benefit from heeding Google’s call to provide audiences with “more original, helpful content.” This means strategically planning what subjects you’ll, what style of communication you’ll use and in what form you’ll deliver it to your target audience. To ensure your site’s content is always relevant, keep your finger on the pulse of what’s trending in your industry and fill in any content gaps missing for users. Answer common industry questions, perform keyword research, stay up to date on topical content and involve colleagues in the brainstorming process. Or, considering using AI to design your website and fill it with creative, highly targeted content. In addition, when creating video content, focus on topics that address your audience's pain points, answer common questions, and provide valuable information. Tutorials and how-to videos are particularly useful for guiding visitors through complex processes or demonstrating how to use your products or services. To ease off your video creation process, consider using free tools like HubSpot's Clip Creator , which allows you to quickly generate engaging video content without requiring extensive editing skills or resources. 02. Social-proof your website An estimated 88% of consumers say they trust user reviews as much as personal recommendations . Adding social proof to your website means using the power of digital influence to generate positive sentiment around your brand, its services and products. These long-term efforts should lead to a flourishing following and more engagement with your brand. When it comes to trust in marketing, Google also takes cues from brands who have a growing influence and social network. Although it doesn’t directly impact SEO, over time a strong social media presence can improve your place in search engine results . Using your website to social proof your brand can lead to more website visitors and higher conversions—both having an influence on SEO. Much of social proofing happens on social media channels, where brands collaborate with micro and macro-influencers to create sponsored posts and user-generated content. But your website design can play a big role in social proofing your brand on its own, by including content that highlights its authority, such as: Testimonials and reviews of products or services Case studies from your work with past clients Verification certificates and trust badges Infographics with impressive stats, such as the number of users User-generated content Review scores, ratings and awards 03. Make sure your website’s text is readable Readability is the practice of ensuring that the text employed on a site is legible for all sorts of users—with or without visual impairments. While choosing the best fonts for your website is a design-oriented part of the creation process, it not only affects your site’s visual allure, but also its branding, user experience and (albeit indirectly) SEO. There’s no explicit rulebook for making sure that your site’s typography satisfies search engines. Instead, you’ll find that following many of the stylistic guidelines for good UX design go hand-in-hand with optimizing your site for organic growth. In other words, enhanced readability naturally improves metrics like click-through-rates, bounce rates and time on page for your site—all encouraging signals to Google. To design a website with fonts that are readable and accessible , start with these basic guidelines: Make sure your body texts are no smaller than 16 pixels Use fonts with simple patterns and shapes. Implement micro white space around smaller text to increase legibility. Create contrast between the color of the text and background . Limit the number of fonts used on your site—and unless they’re decorative, avoid including multiple typefaces within the same block of text . Check that your text isn’t too compact, including ample space between individual letters, words and lines. Implement a layout that caters to the age of skim reading. 04. Use headers to create hierarchy within content When search engines’ bots scan your web pages, much of how they comprehend your content depends on having a logical structure in place. Similar to your readers, Google’s algorithm is trained to look out for hierarchy and a logical flow of text and images to understand your site’s content. Headers are a web design element that breaks down and organizes a webpage in a way that benefits both UX and SEO. Header tags are both visible to the viewer and built into the code of your site; these include titles, headings, sub-headings. The longer a web page’s content, the more entry points there are for users. By distinguishing different layers of content, you’ll facilitate a positive experience that, helping visitors understand your site’s structure, skim through it faster and jump to the most relevant content. For example, if you’re reading this article and want to skip to the section on how to use header tags, you’d be able to use the headers to navigate to the right spot : 11 Ways to Build a Website Design With SEO in Mind How to boost your web design with SEO 04. Use headers to create hierarchy within content Adding header tags that clarify your site’s structure will not only help users navigate your content—it will speak volumes to search engines like Google. Incorporate the following best header practices to improve UX and ensure your site’s optimized for SEO: The H1 should be descriptive of the page’s content and you shouldn’t have more than one H1 per page. Choose your title carefully and don’t forget to include your main keywords. While H1 corresponds to your title, H2 and H3 correspond to your headings and subheadings, respectively. 05. Fill out your website’s metadata Metadata refers to descriptions added to each of your site’s pages that summarize the information included on it. While they aren’t visible on the page, they’re included in the code to help Google understand the content and portray that to its users. When done with the best practices in mind, metadata is an on-page SEO tactic that can help your site appear under the right queries. Although it's not visible to visitors on your website, metadata is shown on Google’s search result pages in order to indicate what your page is about. These texts are often the first interaction potential visitors have with your site, and play a big role in distinguishing it from the competition. To optimize your site’s metadata fill in the following details in your CMS (content management system), keeping in mind that Google may also replace it with an auto-generated text to further satisfy users intent. Title tags: Title tags are headlines that show up on the SERP and link directly to your website. Make sure your title tag is catchy, includes relevant keywords and accurately describes the content on that specific page. Meta descriptions: Meta descriptions, generally up to 160 characters, provide visitors with further information about your brand and website. These can provide the bulk incentive for visitors to click on the page, so craft descriptions that are accurate, attractive and even include CTAs. Note: if you use Wix, you can lean on AI to create effective title tags  and meta descriptions. Alt text: Alt text is a descriptive text added to your website images. Whether your imagery is decorative, product-oriented or part of a portfolio gallery, it's a detail that should be added each time you upload new media to your site. Alt text should provide enough context for individuals using screen readers to understand the purpose of the image. Structured data: Taking the web design and SEO relationship one step further, generating structured data for some your on-page components is a great way to provide more information for search engines, which can later relay this on the SERP. This includes making a schema markup for your site’s FAQ, image collections, reviews and any “How to” section and more. 06. Practice internal linking Internal linking is the practice of connecting pages of your website to and from one another. Alongside your website’s navigation menu, internal linking is an integral part of your site’s structure. From a design perspective, they’re a critical part of the user experience, giving users a clear path for finding what they’re looking for. Visitors will land on a specific page of your website—but they’ll come across relevant content as they browse, using internal links to direct them. When it comes to SEO, your site’s internal linking helps search engines understand what pages are about and what the relationship is between them. Internal linking also signifies to Google what the most popular and important pages of your site are (i.e., pages with more internal links leading to them appear to have greater significance). Here’s how to make your internal linking has a real impact on user experience and SEO: Make sure each page on your site has at least one internal link. Think strategically about internal linking within long form content. When writing blog posts, for example, internal links can give readers further information about a specific topic you mention. Shorten the number of clicks, between pages. Your most important pages should never take more than three clicks to get to. Use descriptive anchor texts that inform the reader (and search engines) what’s on the page that they’re about to click on. Internal linking can be design oriented, too; use decorative buttons, images and triggered animations to engage users while uplifting your site’s aesthetic. 07. Layout a seamless information architecture One of the most critical places where user behaviors and SEO are always “on the same page” is in your site’s information architecture. Information architecture is the art of organizing, labeling and structuring your website’s content to create a logical pattern that users can follow. More than just decorative arrangements, when we talk about information architecture, it encompasses: Layout of content on each webpage Navigation menus Categories and subcategories Tags or descriptive labels User flow and journey on the site Creating a sitemap A well-organized, intuitive information architecture makes it easier for users to intuitively find what they’re looking for on your site. Similarly, it helps search engine bots understand and better classify the content on your site. On the other hand, if a site has confusing or buried content, users may have difficulty finding what they’re looking for, and search engines like Google may struggle to properly index the site. To create an information architecture that will satisfy your users while impacting SEO in a positive way, we recommend the following: Conduct user research to gain an understanding of how your site can satisfy various user personas and behaviors. List out your pages, including a homepage , categories and subcategories, making sure each one is necessary and serves a specific purpose for visitors. Create wireframes to help establish a consistent layout and visual hierarchy. Establish seamless website navigation, using website menus and internal links to ensure your site’s most important pages are no more than a few clicks away for the user. For sections based on a deeper hierarchy (like sub categories on eCommerce sites) you implement inner menus or breadcrumbs to make sure users can navigate with ease. Run user tests on your site before publishing to determine the most effective structure. Create an XML sitemap to inform search engines what content your site includes and what its organization looks like. 08. Make sure your site’s pages are indexed Getting your site indexed by Google is one of the most critical aspects of SEO and web design because it's what makes your website discoverable to users. When this happens, search engines crawl your site and analyze the content, adding it to its giant database of web pages. Ultimately, this can help drive traffic, improve your site's visibility and increase ranking in search results. Until your site is indexed, it won’t be eligible to appear in search results. This makes it an especially important step when launching new websites, newly added pages or any major design changes are made to your site. It’s also important to note that just because a site’s pages have been crawled, it won’t necessarily be indexed—there are a number of factors that can affect whether this happens successfully or not. To make the indexing process a smooth one, do the following: Submit your sitemap and URLs directly to Google Search Console . Tip: If you’re using Wix , your domain will automatically be connected to Wix SEO for an automatic submission to Google in 60 seconds. Install a sitemap to help Google crawl and index your website’s pages more efficiently. Create a content calendar you can stick to; Google favors a steady publication rate. Make sure each webpage on your site is connected to other pages. Build quality backlinks to your webpages. These signal to search engines that yours is a site that has E-E-A-T. Ensure your site has a clear structure and navigation that’s easy for search engines to follow 09. Don’t forget to make your site mobile-friendly In 2022, mobile devices generated about 58.99% of global website traffic —so if your site’s design isn’t optimized for smaller screens, you’ll miss out on connecting with a significant amount of potential visitors. Prioritizing the needs of these mobile users as you design a website results in a better browsing experience, and a better chance of ranking. In fact, in 2016 Google announced that it would start using mobile-first indexing. By providing a fast-loading, easy-to-navigate site for mobile users, you increase the chance of users staying on your site longer and engaging with your content. Part of the reason Google recognizes mobile design as an SEO factor is because it can impact factors like bounce rate and page load speed, on top of engagement metrics like time on site and pages per session. Your mobile website design can be perfected in the following ways: Use responsive or adaptive design to ensure your website’s content will look great on mobile devices. Try a mobile-first design approach, organizing your content for small screens from the get-go. Think strategically about mobile navigation, opting for a hamburger menu over more classic menu formats. Turn your website into a mobile app using an app maker . 10. Optimize your website for performance Website performance measures how fast a website's pages load and display in a user's browser on any type of device, impacting overall interactivity and usability. Search engines like Google always prioritize a good user experience, and a slow or unresponsive site can negatively impact that—risking lost traffic, low engagement and poor conversion rate. Slow-loading websites, for example, tend to have higher bounce rates. In fact, web design statistics show that 42% of people will leave a website because of poor functionality. This indicates to search engines that visitors are not finding what they're looking for on your site—ultimately resulting in lower rankings. Visitors expect fast-loading pages, and if they don't get it, they're likely to abandon your site and look elsewhere. As you design your site, it’s essential to factor in website performance by improving page speed and other Core Web Vital factors. Here are some ways you'll be able to provide a better user experience while also boosting your SEO efforts: Optimize your images and media without losing quality. This includes using the right formats and specify image dimensions to reduce load time. Tip: An image resizer tool can come in handy in this process. Choose a website hosting provider that offers fast loading times and high uptime rates. Tip: Wix handles hosting for you, using servers in multiple locations around the world. These are automatically served and cached by CDNs, which ensures fast server response times. By enabling browser caching, you can store frequently accessed resources locally on the user's device, reducing server requests and speeding up page loading times. Track your site performance using tools like Google PageSpeed Insights or Wix’s own Site Speed Dashboard . 11. Follow web accessibility guidelines You might be surprised to find out that, due to disabilities, 1 billion people around the globe —that's 15% of the world’s population—can’t access most of the internet’s information or services. Web accessibility is the practice of ensuring that everyone, including individuals with disabilities or impairments can use your site without barriers. Accessibility features such as color contrasts, readable texts, alt texts, captions and audio descriptions not only help people with web accessibility but also improve the overall user experience. And it’s no surprise that Google prefers websites that prioritize usability. The efforts to improve your site’s accessibility and those used for SEO work together to improve its success. Many of the web accessibility features implemented into your website will simultaneously boost your site’s performance in Google’s search results. Here’s how you can design a website with web accessibility in mind: ​​Use clear and descriptive headings that provide content for users with assistive technologies like screen readers. Add descriptive alternative text to images so visitors who cannot see them will understand them. Ensure that your color scheme has sufficient contrast to improve readability for users with visual impairments. A good rule of thumb is to use a contrast ratio of at least 4.5:1 between the text color and background color. Familiarize yourself with and follow the basic WCAG 2.0 guidelines. Use a tool like Wix's Accessibility Wizard to identify and fix accessibility issues within your site’s design. Learn more: What is web design? How to find a balance between SEO and conversion The best websites should also be set up for conversion—and the SEO efforts listed shouldn’t distract from your business goals. To wrap up our tips on web design and SEO—we’ll touch on how your site's content can be built to rank, while still prioritizing conversions. When it comes to website content creation, you’ll find that SEO efforts tend to focus on longer, more informative content. But designing a website for short attention spans is important these days, which is why conversion principles include keeping visitors close to a goal, like making a purchase. Ultimately, your design should find ways to build SEO while still driving business growth. As your optimize your site for search engines, you can simultaneously hone in on conversion in the following ways: Pay attention to the enormous conversion potential in the “ above the fold ” section of your website. Ensure it includes H1, CTAs and images. Use clear Calls-to-Action that stand out visually, are strategically placed and use a visual design and language that will engage visitors. Add a lightbox to emphasize any important messages. Conduct A/B testing to test different versions of your site's design, copy, and CTAs and identify which elements perform best in terms of conversions. Don't be afraid to redesign your website if need be. Get more SEO tips from Wix's experts here .

Start generating business ideas with the Wix Business Launcher →  Marketing side hustles can be super rewarding business ideas to start. You'll develop new skills, make extra money and have more autonomy over your work, all while starting a business.   “It’s an exciting time for side hustlers in digital marketing,” says Etoulia Salas-Burnett, M.S.Ed, founding executive director of the  Howard University Center for Digital Business .  “The shifts in AI, changing consumer expectations and the continued importance of authentic storytelling has led to an array of new opportunities that both new and seasoned digital marketers can take advantage of. ” The first step after deciding what side hustle you’ll take on is establishing yourself online. Make sure to create an eCommerce website  and open social media accounts for your new business.   Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. Quickly take any idea from concept to reality.  10 top side hustles in marketing   Below, check out 10 of the most promising areas to launch a side hustle, according to research and experts. Writer Social media strategist Generative AI consultant Video producer Digital ad manager Art director Market research analyst Compliance consultant Web developer and digital designer Ultra-specialized expert 01. Writer   Salas-Burnett says content creation continues to be a thriving area for side hustlers, even in the age of AI. “Content creation is a fantastic option for those looking to start a side hustle,” she says. “Companies across all industries are constantly seeking fresh, engaging content for their websites, social media, blogs and marketing material.” While AI might help with grammar checks and inspiration, companies will likely continue to rely on writers to inject humanized storytelling, she adds.   Indeed, jobs for writers and authors—both full-time and freelance—are predicted to remain on pace for average growth (about 5%) for the upcoming decade, according to the  U.S. Bureau of Labor Statistics  (BLS), making it a great weekend side hustle .   02. Social media strategist   “Social media strategy has kept itself fresh for freelancers,” says Jessica Tacka, marketing director and founder of Meow Media DC . In a reaction to the "more is more" era of content, businesses are now understanding that quality and consistency can go further than spamming their customers, necessitating the work of skilled social media strategists and managers. In fact, the  BLS  says that occupations for advertising, promotion and marketing managers (social media included) are outpacing average job growth at 8%, for both full-time and freelance jobs. This is one of the most popular digital nomad jobs  nowadays. If you’ve honed your skills and expertise, create an online portfolio to offer your professional services. Learn more: Cost to start a business , Business startup checklist   03. Generative AI consultant   “While SEO has been the gold standard for years, as more people turn to AI-powered tools for information, marketers need to understand how these models source and prioritize content,” says Salas-Burnett. “Many brands lack the in-house expertise to do this, which makes it a great side hustle opportunity. As a gen AI optimization consultant, you would ensure a brand’s content integrates well with AI platforms, often by having distinct, authoritative content on their websites and knowledge bases that these tools can draw from.”   To get started, consider attending one of the many workshops and online training courses to ensure you’re bringing up-to-date knowledge on this work, since the technology is rapidly evolving. See also: How to make money using AI , AI business ideas   04. Video producer   Be honest: how many TikTok and Reels do you watch in a day? “Creating concise, compelling videos can help businesses capture attention quickly and convey messages effectively, catering to the decreasing attention spans of modern consumers,” says Melinda Rodrigues, MBA, VP of programming for  American Marketing Association 's D.C. chapter, who formerly freelanced as a marketing consultant for 13 years. According to the  BLS , sound and video technicians pose to remain on pace with average growth over the next decade, and self-employment is one of the most common ways to conduct this work.   05. Digital ad manager   You might have a banner year by getting into digital ad optimization. “Digital ad management—particularly in PPC [pay per click] and social media advertising—is one of the most promising digital marketing side gigs today,” says Rodrigues.   The main reason? Many companies don’t have the resources to maintain this sort of work internally. “Businesses are increasingly realizing the importance of well-targeted paid ads to reach new audiences and drive sales, but effective ad management requires specialized skills that many companies don’t have in-house.” Learn more: Online business ideas     06. Art director   It seems like there can never be enough content, right? In which case, consider a side gig directing how the visuals look and come together. Art directors, according to  BLS , are mostly self-employed (big win for solopreneurs!) and are predicted to grow around 5% over the next decade. Learn more: How to make money as an artist , Art business ideas   07. Market research analyst   If you’re more left-brained, or thrive anytime number crunching enters the chat, market research might be your future side gig.  Jobs for market analysts are predicted to grow faster than average, at around 8%, over the next decade, per  BLS  research.  Still, it’s not all blue skies. Those who are looking to break into this field as a freelancer should keep in mind that most companies employ these workers in-house and might confront more headwinds pinning down clients as a result.   To stand out, consider using those analytics tools you’re familiar with to secure clients. “Leveraging analytical insights to understand customer preferences on a deeper level will be key for creating meaningful, tailored experiences. And, of course, generative AI is dominating in the digital marketing space,” says Salas-Burnett. “Anyone looking to start a side hustle should take advantage of AI tools to create content, segment customers and optimize campaigns efficiently.” Tip: Learn how to start a marketing business .   08. Compliance consultant   The  Americans with Disabilities Act  states companies need to make their materials as accessible as possible. Solopreneurs might find additional work in their niche by offering compliance updates.   “Specializing in creating content and websites accessible for people with disabilities is a valuable niche,” says Salas-Burnett. “This work involves optimizing for screen readers, ensuring proper color contrast, and providing alternative text for images. As accessibility becomes more important—legally and ethically—this skill set is likely to be in high demand.”   09. Web developer and digital designer   As companies will continue to be tasked to elevate and evolve their web presence to keep step with consumer preferences, the need for experts to refine and update web design will remain crucial. A strong online presence is especially important for business websites  and eCommerce websites , which require optimized layouts, seamless functionality and engaging visuals to attract and retain customers. According to  BLS , jobs for digital designers and web developers are anticipated to outpace average growth. Further, self-employment is the second highest venue for this work to be completed, underscoring the potential for a successful side gig in the niche, according to the BLS. 10. Ultra-specialized expert   Okay, so this isn’t a specific type of job or require specific business operations —but it's an overarching piece of advice provided by the experts. In a crowded freelance marketplace, it remains key to refine your offerings in order to not only discover what you most enjoy, but to attract the right type of clients who will hopefully return—and give a referral. “Digital marketing is incredibly saturated, which means you need to be smart about your unique selling proposition,” says Rodrigues. “Niche expertise or specializing in high-demand areas like in conversion rate optimization or marketing automation can help you carve out a space for yourself.”   Salas-Burnett agreed. “While being a generalist has its benefits, there’s also value in becoming an expert within a very specific niche. For example, specializing in email marketing  specifically for dental practices or social media management for vegan restaurants. This level of specialization can lead to higher rates and less competition,” she says. Learn more: Best businesses to start with little money Low-cost business ideas Can I create an online course on Wix? Explore more business ideas Part-time business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Dropshipping business ideas Business ideas for couples Rental business ideas Family business ideas B2B business ideas Scalable business ideas Business ideas for teachers Recession-proof business ideas

Bring your inspiration to life with a Wix website →  Ever wonder what makes a great bookkeeping website? It’s more than just a place to list your services. The best websites show off their unique approach to managing numbers while making it easy for clients to connect. Whether you're exploring how to make a website to inspire confidence or researching options like a website builder or AI website builder , these bookkeeping and accounting examples prove how effective design and messaging can set you apart. But before we dig into the showcase, let's make sure we're on the same page about what is a bookkeeping website . It’s your professional hub, a space designed to attract clients, showcase your expertise and provide clear insights into the services you offer. Curious about how to make a website for bookkeeping or even how to make a business website that’s a cut above? You’re in the right place. Get ready to look at real-world examples that strike the perfect balance between professional and approachable. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: bookkeeping website examples We’ve handpicked these bookkeeping website examples based on their smart design, user-friendly features and ability to connect with clients. Each website showcases how a professional online presence can enhance trust, streamline client interactions and position your business as a go-to for small business accounting and more. Here’s what we looked for while choosing the examples: Navigability : Easy-to-use menus and smooth browsing experiences. Memorable design : Websites that balance professionalism with approachability. Service clarity : Clear explanations of services tailored for specific niches. Portfolio integration : Effective use of a professional portfolio to build trust. Responsive design : Sites looking great on mobile, desktop and everything in between. What each example brings to the table: Industry-focused solutions to meet specific client needs. Strong branding supported by well-crafted website templates . Client-friendly features like contact forms , blogs or even online booking . Key features comparison Feature Value for visitors Why it matters Clear navigation Helps visitors find what they need quickly Creates a seamless user experience and keeps them on your site longer Standout design Eye-catching layouts with purpose Makes a lasting impression on potential clients Tailored service pages Customized solutions for niche audiences Shows you understand specific client needs and challenges Professional portfolio Showcases experience and expertise Builds trust, especially for new clients Mobile responsiveness Works smoothly across all devices Ensures accessibility for on-the-go users Curious to learn more? Explore what makes these examples unique and how you can apply these insights to your own website. Keep reading to discover industry-specific ideas for creating your bookkeeping website. Explore more: Best AI website builders Best responsive website builders Best website builders for small businesses Best one-page website builders Best mobile website builders Features of the best bookkeeping website Client-first messaging: Focus on the visitor by clearly stating how you solve their small business accounting challenges is crucial. Strong call-to-action (CTA): Prominent buttons like "Book a Consultation" or "Get Started" help guide visitors toward action. Clean, trustworthy design: Use professional website color schemes and ample white space to create trust and authority. Mobile-responsive layout: With many clients browsing via their mobile phones, responsive design is non-negotiable. SEO & speed optimization: Built-in SEO features , fast loading times and clear website navigation support both user experience and search rankings. Social proof & testimonials: Highlight client testimonials and ratings prominently near the top of your site. Consistent branding & logo: Using a logo maker (or learning how to design a logo ) builds a cohesive professional look. Integrated tools: Consider features like appointment scheduling and secure document portals (especially important for PII handing). Domain strategy: A unique domain name —use tools like a domain name generator or domain name search , then choose free website hosting or premium hosting depending on your needs. Learn more: What is a domain name? How to host a website? What is web hosting? How to make a website mobile-friendly How to make a website accessible 10 bookkeeping website examples A great bookkeeping website should do more than just look professional—it should clearly communicate your niche, showcase your expertise and make it easy for potential clients to take action. Below, we’ve rounded up standout examples of bookkeeping and accounting websites built on Wix, spanning a variety of industries, from construction to nonprofits to small business consulting. What sets these examples apart is that they’re not about being picture-perfect—they’re about being real. These are real-life success stories of professionals who built their bookkeeping websites on Wix and are thriving because of them. Each site brings something unique to the table, whether it’s a strong brand voice, seamless design, niche targeting or built-in tools like scheduling features or blogs. If you’re looking to start a blog as part of your bookkeeping website, these examples will show you how to integrate one effectively to engage your audience and build trust. We’ll walk you through what each business does, what makes their website effective and what you can learn from their approach. Plus, we’ve included details about the templates used (with links), so you can explore similar bookkeeping website templates , accounting templates or find one that aligns with your goals. Let’s dive in and get inspired by these real-world success stories. Construction Cost Accounting Blue Tree Accounting Keize & Associates Altitude Accounting & Advisory Wright Accounting Services Shifflett & Philips 919 Bookkeeper Work Wise CPA's Taxes Tampa Assist Me Financial Services 01. Construction Cost Accounting Construction Cost Accounting instantly positions itself as the go-to option for contractors, using its hero section to reinforce its expertise: “Construct confidence with organized and up-to-date construction accounting.” This opening line communicates both clarity and purpose, proving they understand the unique challenges of managing job costs, WIP analysis and heavy-duty software like Sage 100 Contractor or QuickBooks. Their site is built around practical benefits—highlighting “Speed & Security,” “Flexibility & Scalability” and “Better Collaboration”—making it feel more like a solution than a service. They also include a resource-rich blog with tips on construction accounting tools and compliance—an excellent example for anyone researching  how to start a blog  that drives traffic and builds credibility in a niche. Why Construction Cost Accounting stands out: Speak your niche’s language by framing your services in industry terms. Pair service descriptions with direct CTAs to convert visitors into leads. Use statistics and certifications to validate your expertise. Wix template used: Strip header layout website template . "Starting with a blank website template gives you the ultimate creative freedom. It allows you to design a site that’s uniquely yours, tailored to your brand’s identity, without being confined by pre-set layouts. It’s like having a blank canvas to bring your vision to life." – Sharon Hafuta, SEO blog editor at Wix 02. Blue Tree Accounting Blue Tree Accounting strikes a perfect balance between professional and personable, with a website that feels both polished and approachable. From the start, their homepage headline—“Empower your business with expert accounting services”—makes it clear who they serve and how. The design is clean, light and refreshingly modern, using hand-drawn tree graphics and calming blues that reinforce the brand name while subtly signaling stability, growth and financial clarity. One of the most effective aspects of this site is how it speaks directly to small business owners in a tone that’s friendly yet credible. Rather than drowning visitors in technical terms, the copy is benefit-led: “Let us handle the books so you can get back to doing what you love.” This kind of messaging builds trust instantly—especially for first-time business owners who might be feeling overwhelmed by accounting tasks. Why Blue Tree Accounting's website works: Clear, calming branding that builds instant trust. Relatable language that speaks directly to small business pain points. Transparent service breakdowns with strong CTA placement. A blog and downloadable resources that add value and improve SEO. Wix template used: Business consultant website template . Pro tip: Check out catchy bookkeeping business slogans to boost your brand. 03. Keize & Associates Keize & Associates presents itself as a trusted financial partner for small to mid-sized businesses, with a polished, professional homepage design that immediately establishes credibility. Opening with the headline, “Navigate your business's financial future with confidence and clarity,” the site uses refined, confident language that sets the tone for their full-service approach. Their key services—Bookkeeping, Tax Planning, Payroll, Financial Consulting and Business Advisory—are thoughtfully described using outcome-driven language like “customized solutions” and “strategic insight,” which emphasizes their role not just as number-crunchers, but as growth enablers Below the fold, we see strong social proof with multiple client testimonials that highlight professionalism and responsiveness. They also offer free tools like a “Financial Fitness Analyzer,” reinforcing their coaching-oriented approach. Visually, the site is clean, responsive and easy to navigate. The service categories are laid out in an intuitive grid with direct CTAs for “Get Started” making it frictionless to inquire or subscribe. What you can learn from Keize & Associates: Present tiered service packages to help clients self-select based on their business needs. Use checklist downloads or tools to capture leads early. Blend bookkeeping with consulting and educational content to position yourself as a strategic partner. Wix template used : Minimal layout website template . Learn more: How to make a finance website How to start a finance blog 04. Altitude Accounting & Advisory Altitude Accounting & Advisory immediately distinguishes itself with a sleek, focused website that communicates clarity, trust and technical expertise from the first scroll. Their domain name—altitude.cpa—is a strategic standout in itself. By using the .cpa extension instead of the more common .com domain , the firm signals professional credibility right away. It’s a smart move that helps build trust with potential clients and subtly reinforces their accounting specialization. For anyone researching how to register a domain , this is a prime example of how your URL can serve as both branding and a positioning tool. What sets them apart is their tech-first mindset. They showcase their use of cloud tools and integrations front and center, which will resonate with modern businesses that value automation and real-time financial access. They also use their blog to cover helpful topics like budgeting for founders and cash flow management—valuable for any business owner and a great bookkeeping website example that supports lead generation and website SEO growth. Why Altitude Accounting & Associates earns attention: Uses a .cpa domain name for instant credibility and niche authority. Targets high-growth companies with focused, strategic messaging. Highlights automation and cloud accounting tools for tech-savvy clients. Offers educational blog content to engage and build authority. Wix template used : Accounting firm website template . 05. Wright Accounting Services Wright Accounting Services takes a direct, no-frills approach with its website—proof that you don’t need a flashy design to communicate trust and value. Built using Wix's drag-and-drop website editor, the site keeps things straightforward, which makes navigation easy and ensures the focus stays on their core offerings. Their name is prominently displayed at the top, reinforcing the brand and building personal recognition—something that’s especially important for small firms competing in local markets. What stands out most here is the personal touch. The firm emphasizes reliability and one-on-one service, positioning themselves as a hands-on partner for small businesses that value consistency. That tone is reinforced by copy that’s practical and personable rather than overly technical, helping them appeal to business owners who may be new to small business accounting or how to start a bookkeeping business . Why Wright Accounting Services works: Built with Wix for simple, effective navigation. Personal tone that resonates with local and small business clients. Clear service offerings with a strong contact pathway. Wix template used: Financial consulting company website template . 06. Shifflett & Philips Shifflett & Philips hits the mark by presenting a homepage that’s professional yet expressively personal, leading with the promise: “Personalized tax solutions for today’s business leaders.” This headline not only clarifies their core focus—tax and bookkeeping for business clients—but also emphasizes their consultative, client-first approach. Their site is laid out around key practice areas—Business Tax, Individual Tax, Consulting, Bookkeeping, Transaction Advisory and IRS Representation—backed by just enough detail to educate potential clients without overwhelming them. What stands out is their ability to position bookkeeping as more than a task—it becomes a driver for “effective processes,” “accurate financial records” and informed decision-making. The copy highlights how organized bookkeeping frees business owners to focus on growth, not just numbers. They reinforce credibility through a team page featuring detailed bios and headshots, building trust by giving clients a face to connect with. The “Practice Areas” section outlines services that stretch from bookkeeping to advanced IRS representation, signaling a full-service firm ready for complex needs. The “Our Vision” section shares the firm’s foundational principles—long-term client relationships, personalized service and combining big-firm resource capacity with small-firm attention—a trusted roadmap for prospects. Additionally, the site offers a secure client portal, enabling easy document access and ongoing collaboration—a feature that business clients appreciate for safety and convenience. Why Shifflett & Philips accounting website works: Messaging focused on business leadership, not just compliance. Clearly defined service categories that reflect depth, from tax to advisory. Team bios and personalized vision section build rapport and authority. Secure client portal and direct contact options encourage engagement. Wix template used: Law firm website template . 07. 919 Bookkeeper 919 Bookkeeper offers a confident, clear website that makes an immediate impression with its “responsible finance for any business of any size” messaging. Built using Wix's intuitive website builder, the site combines straightforward navigation with a modern layout that’s designed to put small business owners at ease. From the moment you land on the homepage, it’s clear what the brand stands for: increasing productivity through bookkeeping tailored for entrepreneurs in the Raleigh, NC area. The firm’s branding is reinforced at every scroll—from the bold name displayed prominently at the top to the benefit-first messaging used throughout the site. Services like bank reconciliation, payroll and QuickBooks consulting are clearly outlined, helping visitors quickly understand what’s offered without the jargon. What sets 919 Bookkeeper apart is its blend of clean design and confidence-boosting copy. Paired with a prominently placed contact form and real, friendly team imagery, the site builds instant trust. There’s also thoughtful mention of virtual bookkeeping  options—ideal for businesses navigating hybrid or remote operations—plus a blog that shares basic financial tips. Why 919 Bookkeeping's website works: User-friendly navigation and mobile design. Professional yet approachable branding that feels trustworthy. Clear, benefit-focused service listings with local appeal. Wix template used: Investment company website template. 08. Work Wise CPA's Work Wise CPA's website brings a polished, professional tone to the table without overcomplicating things. This site highlights what really matters: trustworthy services delivered with care. A centered homepage message—“Let us handle the complex tax matters so you can focus on what matters most to you”—is a perfect example of messaging that’s both client-first and results-driven. From the layout to the service descriptions, every element is clean and easy to follow. The use of white space keeps things from feeling overwhelming, and the key services—tax prep, bookkeeping, payroll—are all explained in plain language. For small business owners who may not be financial pros, this level of clarity is essential. One of the more strategic elements is the site's lead capture tool: a newsletter subscription form that invites visitors to stay informed about tax updates and financial tips. This kind of feature can also support blog growth or content marketing. Why Work Wise CPA’s website works: Personalized copy and visuals that make the brand feel approachable. SEO-friendly structure with clear headings and relevant keywords. Conversion-driven CTAs that guide visitors toward action. Wix template used: Financial consulting company website template . 09. Taxes Tampa Taxes Tampa brings a warm, community-oriented vibe, making it feel instantly approachable for local business owners and individuals alike. The homepage combines clear branding with friendly visuals—team photos, bright colors and inviting language like “We’re here to help”—that make the firm feel both accessible and dependable. While the site keeps its layout simple, it does so with intention. Their transparency with customers is refreshing, with stats and numbers listed front and center. There’s a direct path to book appointments or call the office, which makes converting visitors feel seamless. What gives Taxes Tampa extra charm is its community-first tone. The copy speaks directly to Tampa residents, reinforcing that this isn’t a faceless firm—it’s a local partner who knows the area, the challenges and the people. Why Taxes Tampa's website works: Clean, mobile-friendly layout that works across devices. Simple, intuitive navigation that helps users find what they need fast. Friendly, community-focused voice that builds local trust. Wix template used: Marketing agency website template . 10. Assist Me Financial Services Assist Me Financial Services  welcomes visitors with a warm, client-centered homepage that clearly communicates their mission: empowering individuals and families through personalized bookkeeping, tax, and financial advisory services. Their hero section reads something like, “Empowering financial growth for your business,” which instantly speaks to the emotional needs behind hiring a financial coach—not just the numbers. What sets them apart is their seamless integration of lead capture tools and educational content. As you scroll, you’ll find easy-to-use calculators for budgeting and tax planning, alongside strategically placed calls to action (“Let’s Talk” and “Download Your Free Budget Toolkit”) that guide people gently but effectively toward becoming clients. They don’t just tell you what they do—they show you what life looks like after partnering with them. Assist Me Financial Services supports their website with accessible branding and engaging visuals: friendly headshots, simplified graphics and soft, trustworthy color schemes. A blog with practical "how-to" guides (like a post that answers “how to start a blog” on your accounting site) rounds out the user journey, offering immediate value while nurturing long-term trust. Why Assist Me Financial Services works: Emotionally engaging messaging that connects beyond the numbers. Interactive tools and clear CTAs foster connection and conversion. Service pages emphasize benefits, not just features. Real client stories offer relatable social proof. Supportive branding and accessible tone build comfort for prospective clients. Wix template used: Home goods store website template . Why you need a bookkeeping website Having a dedicated professional portfolio is essential for several reasons: Showcases niche expertise : Display your work in industries like construction, nonprofits or consulting. Builds credibility : A polished portfolio communicates trust and quality. Supports ability to scale : Helps justify your rates and grow to meet your bookkeeping business plan goals. Boosts SEO : Niche pages help search engines understand your services. Discover the best bookkeeping business names to get your business off the ground. Best practices for bookkeeping & accounting website design Want a site that brings in more leads, builds credibility and ranks on search? Whether you're a solo bookkeeper or run a small accounting firm, these best practices will help you craft a website that works as hard as you do. What to focus on: Clarity above the fold: Make your value clear in the first few seconds. Use a bold headline that speaks to your niche and a button that drives action—like "Book a Free Call" or "Get a Quote." Strategic navigation: Keep it simple: Services, About, Portfolio, Blog, Contact. Easy navigation boosts time-on-site and conversions. Lead capture tools: Use embedded forms and  email marketing strategies , lead magnets (like a free budgeting checklist) and calendar widgets to convert visitors into clients. Educational blog : A regularly updated blog via a blog maker  can drive traffic and build thought leadership. Focus on SEO-friendly topics like "how to start a bookkeeping business" or "small business accounting tips." Template usage: Don’t reinvent the wheel. Use bookkeeping website templates or finance website templates  from the best website builders  to launch faster with professional polish. Responsive design: Your site must look great and function seamlessly across desktop, tablet and mobile. Speed optimization: Compress images , avoid bloated scripts and use website hosting or performance-optimized platforms to keep things fast. Website security : Protect client data with HTTPS , SSL certificates and if needed, secure portals for document sharing. Website design best practices Best practice What it does for your business Pro tip Above-the-fold clarity Captures attention fast and drives action Use a niche-specific tagline and CTA Clean navigation Keeps visitors engaged and on your site longer Stick to five top-level menu items Lead capture tools Turns site visitors into warm leads Offer a free downloadable guide or discovery call SEO-optimized blog Brings in organic traffic and builds authority Write posts using keywords like "bookkeeping" or "bookkeeper in " Responsive & fast design Creates a seamless experience on all devices Use tools like Google PageSpeed Insights Security features Builds trust with potential clients Always use HTTPS and display trust badges Bookkeeping website examples FAQ What is a bookkeeping website? A bookkeeping website is your business’s digital storefront—where potential clients can learn about your services, get to know your expertise and reach out for help managing their finances. It typically includes your service offerings, pricing, contact information and often a blog or resources section. Think of it as a professional portfolio and lead-generation tool wrapped into one. How to make a website for bookkeeping business? To make a website for your bookkeeping business, start by choosing a domain name that reflects your brand. Then, pick a website builder (like Wix) and select a bookkeeping website template that fits your style and services. Add key sections like an about page, service breakdowns, contact form and client testimonials. Don’t forget to include clear calls-to-action and explore built-in SEO features to help your site rank on Google. How can I do bookkeeping online? Online bookkeeping is easier than ever thanks to cloud-based tools. You can use software like QuickBooks, Xero or Wave to manage clients’ finances remotely. Most bookkeeping websites also integrate with scheduling, payment, invoice and communication tools—letting you handle everything from onboarding to reporting online. Just make sure your site is secure and easy for clients to use. What should I include on my bookkeeping website? Your bookkeeping website should include the essentials that help clients understand your value and take action. That includes: A homepage that clearly explains what you do. A services page with detailed offerings (like payroll, tax prep, etc.). An “About” section to build trust and share your story. Client testimonials or case studies. A contact form with easy scheduling options. A blog or FAQ to answer common questions and boost SEO. What are the best website builders for bookkeeping businesses? If you're looking for the best website builder for your bookkeeping business, Wix has everything you need in one place. From professionally designed bookkeeping website templates to built-in tools for SEO, online scheduling and client contact forms—Wix makes it easy to create a site that builds trust and helps you grow. You can customize every section with drag-and-drop editing, add features like blogs, payment forms, secure client portals and even use the AI website builder to generate a personalized site in minutes. Wix offers free website hosting, integrated CRM tools and mobile optimization, so your site works beautifully on every device. Whether you're just starting out or scaling your services, Wix is the all-in-one solution for bookkeeping professionals who want to create a website that looks great and works hard behind the scenes. Can I use AI to build a bookkeeping website? Yes. AI can speed up the process of building your bookkeeping website. With tools like a Wix AI website builder, you can answer a few prompts and have a personalized site generated for you—complete with suggested layouts, text and design features. AI can also help with writing service descriptions, generating blog topics and improving your SEO. What are the best templates for accounting and bookkeeping websites? The best templates for accounting and bookkeeping websites are clean, professional, and structured to highlight trust, clarity and services. Look for templates that include: A prominent hero section for your value proposition. Service grids or icons for easy scanning. Testimonial and contact sections. Optional blog or resource section. Templates labeled under “Accounting,” “Bookkeeping,” “Consulting” or “Finance” are usually great starting points—and easy to customize to your niche.