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If you’re a small business just starting out, you’ve probably learned the hard way that getting your brand out there is a full-time job on its own - and one that you may not have expected at that. Luckily, a fantastic way to market your business is with email marketing . That said, your campaigns are only as powerful as the tools you have to create them, and if you’re on an extreme budget, you may not have factored in that many email marketing services are paid ones. Well, worry no more, we’re going to show you some of the best email marketing platforms (if you'd like to see email marketing examples , we have that too) that you can use for absolutely free. And don't worry - you can connect your email to your Wix website , too. What is email marketing? Email marketing is the process of sending emails to promote one’s business. These emails tend to be sent to people who had previously signed up to receive updates from that said business. They’re sometimes referred to as newsletters (we have some great newsletter examples to show this), and can contain business promotions and discounts codes, sale notifications, and other business updates, like a new blog post alert. Does Wix have email marketing?  We explain what features you get with Wix's email marketing and how to build your own campaign. Why is email marketing important? Email itself is becoming more important than ever in our increasingly connected online world, so newsletters , email blasts and welcome emails from businesses are commonplace and expected. Not to mention, your competitors have probably established their presence in your customer’s inbox, from subject line down to signature (where these best email signature examples can help inspire). That’s why it’s totally natural for you to get yourself in the game. What are the benefits of email marketing? Now you know why email marketing is important, you should also know the benefits of the practice as well. And there are plenty — almost to the point that it’s hard to deny its usefulness. It’s one of the most direct and personal ways to connect with your audience More effective than social media marketing It’s measurable for future optimization It’s a cost effective marketing practice compared to other methods Helps strengthen relationships with your customers Increase website traffic, and in turn could increase sales This is a form of marketing that works well, as it’s permission-based. Someone who wants to get updates or know when there’s something new goes out of their way to sign up for newsletters, so they know what they’re getting themselves into. Best free email marketing services If you’re starting to look into an email marketing service to promote your business, you have more than a couple to choose from. Luckily for the beginner, many popular paid platforms have free versions with limited functionality so you can get an idea of how it works, but it may be all you need to start. Here are some of the best free email marketing services you can find: Wix Email Marketing Mailchimp SendInBlue Benchmark Mailerlite SendPulse 01. Wix Email Marketing Wix is more than a website builder — it’s a one stop shop for all your business marketing needs, and email marketing is one of the many things on offer. The Wix Email Marketing free plan offers three email campaigns that can be sent across 5,000 emails. You can spread the sending limit across three or just send one large email blast instead. The email quota and sending limit is reset on the first of every month, regardless of when you sent your first newsletter out. When you’re ready to graduate to bigger sending allotments and features, there are multiple plans that are available so you get exactly what you need. Free plan includes: Collective 5,000 individual emails spread across 1-3 email campaigns Highlights: No limit on template choices Quota resets at the first of the month, regardless of when first campaign was sent Marketing automation to automatically send out certain emails Inbuilt analytics to track your email marketing KPIs 02. Mailchimp Easily one of the most notable and popular email marketing platforms comes from Mailchimp. The nearly 20-year old company has been around for quite a while (in internet years), and offers a full suite of features to its customers, whether you’re a paying or free member. The free membership gives access to a set of basic features for a small business that’s just starting out. This includes basic templates, a marketing CRM, basic campaign reporting, 2,000 contacts and a 10,000 send limit per month. One nice thing about Mailchimp is that if you’re not ready to move towards a fully paid plan, but need more than the free plan, add-ons and pay-as-you-go options are available. Free plan includes: 10,000 email sends to up to 2,000 contacts per month Daily send limit of 2,000 A “few” basic email templates Basic reporting Highlight: Mailchimp is tried, true, and reliable 03. SendInBlue SendInBlue gets high marks all around thanks to its dead simple tools and that the free plan itself doesn’t cap you on subscribers. If building out your subscriber list is your primary mission, then this is an option that offers no fuss. Of course, “free” anything tends to come with limitations, and SendInBlue is no exception. While there is a monthly cap of 9,000 emails, which isn’t bad at all, the daily limit of 300 may be too small for some out there. That said, if you’re just beginning, which you very well could be, SendInBlue isn’t to be passed up. Free plan includes: Daily send limit of 300 emails/day Unlimited contacts Highlight: Transactional email and SMS sending in free plan 04. Benchmark Benchmark offers up one of the easier to use newsletter editors compared to the competition, which says a lot. We’d like to say we know a thing or two about drag and drop editors, and it’s definitely up there with the best of them. The free email marketing plan from Benchmark is pretty impressive, given that it shares a ton with some of it’s paid options. You can send a fairly generous 14,000 emails to up to 2,000 clients per month, which falls in line with a lot of the competition out there. What is going to be a bit of a pain for some people out there is the storage for images on the free plan. It’s limited to 10MB, which is kind of ridiculous, but you can expand the storage through paid means. Free plan includes: 2,000 subscribers 14,000 emails a month Highlight: Fantastic drag and drop editor 05. Mailerlite If you’re an absolute beginner and aren’t looking to jump into the complex ins and outs of email marketing just yet, Mailerlite could be a good place for you to start. It’s a very beginner-friendly platform, and the free plan should offer more than enough for a small business just starting out. On the free plan, Mailerlite allows a user to send unlimited emails to up to 1,000 subscribers per month, which is a pretty decent allotment. You can also expect the free plan to share a lot with the paid plans, but the features that are missing are fairly big ones. For instance, newsletter templates aren’t available for the free plan, which may or may not be a big deal for you, but it’s certainly going to turn some people off. There’s a lot to like about Mailerlite, and it should be one of the first stops for the complete newbies out there. Free plan includes: Free until over 1000 subscribers Send 12,000 emails per month Campaign reports Highlight: Offers more premium features than other free plans 06. SendPulse As far as “free” pricing plans go, SendPulse offers one of the best for people testing out email marketing waters. The free plans have more commonalities than differences, but of course, the best of the best features are behind the paywall. Like some others on this list, SendPulse’s free plan suffers from a paltry allotment of image storage of 20MB. That said, the paid option only will get you to 200MB, which is much more than the free option, but hardly something we’d call uber-spacious. Nonetheless, if you’re planning on sending graphics/media heavy newsletters, this may not be the best option, but that’ll be up to you to decide. Overall, SendPulse, while not the most heard of option out there, offers a ton of features in its free plan that makes it an easy go to for beginners and marketers on a zero budget. Free plan includes : 15,000 emails to up to 2,500 subscribers Easy campaign creation (drag and drop editor) Campaign statistic reports Highlight: Wide selection of template choices Automation for up to 5 events

Get started by: Creating a website →  | Getting a domain → Email marketing  is a powerful marketing tool that allows you to reach your audience with personalized messages, offers and valuable content. In this article, we’ll lay out a range of email marketing tips that are not only actionable but also crucial for building your email marketing efforts. Whether you're just starting out or looking to refine your strategy, these insights will guide you through the process of creating more effective email campaigns and help you achieve better engagement and conversion rates. Turn visitors into subscribers using a website builder designed for easy email marketing. What is email marketing? Email marketing is a form of direct marketing  that uses email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, solicit sales or donations and is meant to build loyalty, trust, or brand awareness. When it comes to business communication, email marketing takes on a significant role. It allows you to reach out to your audience in a personalized way at scale. As digital marketing continues to evolve, email remains a consistent marketing strategy  due to its ability to provide direct contact with customers and prospects alike. Does Wix have email marketing ? We explain what features you get with Wix's email marketing and how to build your own campaign. With consumers increasingly relying on online channels for information and communication, emails have become an essential tool for businesses looking to connect with their audience effectively. Whether it's through newsletters , promotional campaigns or transactional messages, email marketing offers versatility that few other channels can match. According to Dor Cohen, distribution specialist at Wix: "A newsletter creates a loyal subscriber base eager to hear from you directly. It lets you deliver content tailored to their interests, building deeper connections beyond SEO. This direct channel enriches relationships by providing value that drives loyalty." 16 email marketing tips to elevate your strategy To succeed with email marketing, it's important to adopt a strategic approach that resonates with your audience and aligns with your business goals. Here are 16 email marketing tips that can help you enhance your campaigns and drive better results: Understand your audience Craft compelling subject lines Design for mobile-first Use A/B testing Focus on deliverability Implement automation and trigger-based emails Encourage social sharing Regularly audit your email list Rely on analytics driven decision making Personalize and segment your messages Integrate with other marketing channels Offer value in every email Include calls to action Ensure legal compliance Utilize preheader text Test and learn from each campaign 01. Understand your audience Knowing who you're emailing is the first step to a successful campaign. Segment your email list based on demographics, purchase history or engagement level to deliver more personalized content. Personalization goes beyond just addressing recipients by their first name; it's about tailoring the email content to meet their interests and needs. 02. Craft compelling subject lines Your subject line is the first impression you make on your recipients. Make it count by being clear, concise, and intriguing enough to prompt them to open the email. Use A/B testing  to determine which subject lines resonate best with your audience. 03. Design for mobile With most emails now being opened on mobile devices, it's crucial that your emails look good and function well on smartphones and tablets. Check that your email design is responsive and test it across different devices to make sure.  04. Use A/B testing A/B testing allows you to compare two versions of an email to see which performs better. Test different elements like subject lines, call-to-action buttons or even send times to continually improve your email marketing performance. 05. Focus on deliverability Make sure your emails actually reach the inbox by keeping your list clean and avoiding spam triggers in your content. Regularly update your list by removing inactive subscribers who don't engage with your emails. 06. Implement automation and trigger-based emails One email marketing statistic finds that email automation is a strategy used by 58% of businesses. Use automation tools from platforms like Wix  to send timely and relevant emails triggered by specific actions taken by users, such as signing up for a newsletter or abandoning a cart. 07. Encourage social sharing Include social media share buttons  in your emails to encourage recipients to share your content with their networks, expanding the reach of your message. 08. Regularly audit your email list Maintain a high-quality list by periodically removing unengaged subscribers who can negatively impact deliverability and engagement metrics. 9. Rely on analytics driven decision making Platforms like Wix offer analytics  that can provide insights into how well your campaigns are performing so you can make data-driven decisions for future emails. 10. Personalize and segment your messages Go beyond basic personalization techniques by segmenting your audience into groups with similar interests or behaviors for more targeted messaging. 11. Integrate with other marketing channels Ensure that email marketing works in tandem with other marketing channels  like social media, content marketing or paid advertising for a cohesive strategy. 12. Offer value in every email Whether it's educational content, an exclusive offer or insider news, make sure each email provides something valuable to keep subscribers engaged. 13. Include clear calls to action Every email should have a clear purpose with a call-to-action (CTA)  that guides recipients towards the next step you want them to take. 14. Ensure legal compliance Stay compliant with laws like CAN-SPAM in the US  or GDPR in Europe  by including unsubscribe options and respecting user privacy. 15. Utilize preheader text Preheader text serves as a preview of your email content and appears alongside or below the subject line in the recipient's inbox. As Adam Tuttle, Senior Business Activation Specialist at ActiveCampaign says, "Preheader text allows for an additional hook to pull someone into your email. It add flavor to the subject line and enhances the customer experience". 16. Test and learn from each campaign Continuously learn from each campaign by analyzing what worked well and what didn't so you can refine future emails for better performance. Types of email marketing Email marketing can be categorized into several types, each serving a unique purpose in your overall marketing strategy. Understanding these types of marketing  will help you tailor your approach to meet your business goals and the needs of your audience. Here are the four primary examples of email marketing : Promotional emails These are designed to promote special offers, new product launches or events. They aim to drive sales or prompt a specific action from the recipients. Promotional emails are often time-sensitive and include compelling calls to action. Informational emails This category includes newsletters and announcements that keep your audience informed about your company, industry news or product updates. Informational emails are great for nurturing customer relationships and establishing your brand as a thought leader. Transactional emails Triggered by a customer's action, transactional emails include order confirmations, receipts, password resets and thank you messages. Although their primary purpose is functional, they also offer an opportunity to enhance customer experience and promote other products or services. Behavioral emails These are sent based on the behavior of the user with your business. For example, if a customer abandons their shopping cart, you might send them an email reminding them of their incomplete purchase. Behavioral emails are highly personalized and effective in nudging users towards completing an action. Getting started with email marketing Starting email marketing may seem daunting at first but with a step-by-step approach, you can launch successful campaigns that resonate with your audience. Here's a beginner-friendly guide to help you get started: Choose the right email marketing platform :  Select a platform that suits your business needs and budget. Consider features like automation, templates, analytics, and integrations. Popular options include Wix, Brevo, Klaviyo, ActiveCampaign and Constant Contact. Build your email list:  Start collecting email addresses legally through sign-up forms on your website, social media channels, or in-person events. Offer incentives like free ebooks or discounts to encourage sign-ups. Segment your list:  Organize your subscribers into segments based on criteria such as behavior, demographics, or purchase history to tailor your messaging for better engagement. Create engaging content:  Develop content that provides value to your subscribers. This could be in the form of informative articles, exclusive deals, product updates, or personal stories about your brand. Design your emails : Use a responsive design template that reflects your brand's style and is easily readable on all devices. Ensure that your call-to-action (CTA) buttons are prominent and clear. Test and optimize : Before sending out an email campaign to all subscribers, test different elements such as subject lines or images on smaller segments to see what yields the best results. Schedule and send your campaigns:  Determine the best times to send emails based on when your audience is most likely to engage. Use automation to schedule campaigns for optimal delivery times. Analyze results:  After sending out emails, analyze key metrics like open rates, click-through rates (CTR), conversions and unsubscribe rates to understand the performance of your campaign. Refine your strategy:  Use the insights gained from analytics to refine future email campaigns—adjust content, design elements, segmentation or sending frequency as needed. Be compliant:  Always follow email marketing laws by providing clear unsubscribe options and respecting user privacy. Benefits of email marketing Email marketing offers a multitude of advantages that can significantly contribute to the growth and success of your business. Understanding these benefits can help you leverage email marketing to its fullest. Cost-effective marketing Compared to traditional forms of advertising , email marketing is incredibly cost-effective. It eliminates the need for printing, postage, or advertising fees associated with more conventional methods. The return on investment (ROI) for email marketing can be substantial when executed correctly. Building customer relationships Emails provide a direct line to your customers, allowing for personalized communication that can strengthen relationships over time. By consistently providing valuable content and engaging experiences, you can foster loyalty and encourage repeat business. Measurable and trackable results One of the most significant benefits of email marketing is the ability to measure and track its effectiveness. With analytics tools provided by platforms like Wix, you can gain insights into open rates, click-through rates, conversion rates, and more. This data enables you to make informed decisions about future campaigns and strategies.

Just like a great logo, branding and a business website —a mailing list is a much cherished asset for any business, large or small. After all, it’s a directory of real-life people who’ve allowed you into the personal space of their inbox. It’s a target audience that’s already shown initial interest in your product or service, and is now looking to find out more. Such opportune conditions make it your privilege and obligation as a business owner to live up to their expectations, and ensure that the newsletters your subscribers receive are truly valuable. Sending out content that’s relevant - and not spammy - for your customers is key when it comes to email marketing. And in communicating your top-notch message in an engaging and attention-grabbing manner, the design of your newsletter plays a key role. Whether you’re an established brand or just learning how to create a website for free , your email design can make all the difference in how people perceive your business. To put you on the right path, we’ve gathered expert tips for email design, followed by 10 outstanding newsletter design examples and a few templates to get you started. Tips for successful newsletter design 01. Reflect your brand identity As you make a newsletter , keep in mind that any email coming from your business should have the signature look and feel of your brand. Encapsulate your brand identity with the right tone of voice, color scheme, and visual language. Remember to always include the major visual assets of your brand, such as your logo and business name. 02. Include live text Newsletter design is closer to website design than it is to print adverts, so avoid a newsletter that’s just a pretty image. Instead, write out your copy in live text (meaning, typed out rather than a flat part of the image). This allows people who’ve disabled images on their email account to still enjoy your content. Additionally, remember to apply the principles of web accessibility , making sure to write alt-text for each of your images. 03. Utilize visual hierarchy We tend to speedily skim through our inboxes, making judgment calls in mere seconds. In order to design for decreasing attention spans and convey your message at a glance, limit the number of elements on each fold. Also, try employing visual hierarchy to signify which elements are the most important and should be read first. 04. Use large fonts and CTA buttons The information you wish to deliver via email should require very little effort on the user’s side. This means writing short, to-the-point copy and using a large letter size of at least 16 points. Your buttons - from social link icons to call-to-actions (CTAs) - should also be large and easily clickable. 05. Optimize for different devices Email content looks different on every device and across email service platforms. Make sure to test your designs on both desktop and mobile, and to check readability for the main email providers. The various email templates available come ready to use, and are optimized to ensure the best possible viewing experience for all of your users. 06. Craft an effective subject line This topic isn’t directly design-related, yet it’s crucial in getting users to click and open the email to begin with. Invest time in writing a short and enticing subject line that doesn’t exceed 50 characters, intriguing readers to find out more and boosting your open rates. Newsletter design examples 01. Magic Spoon : Welcome email Subject line: Welcome to the world of Magic Spoon One great way of establishing a trusting relationship with your subscribers is to send an automated thank you email upon signing up. This small greeting gesture can leave a positive first impression, setting the ground for future email communication. This welcome email by Magic Spoon is a delightful introduction to the cereal brand, with exciting gradients and vibrant illustrations by Wix user Levi Jacobs . The written copy in the newsletter is concise and perfectly captures the brand identity. The middle section of the newsletter contains a prominent call-to-action (CTA) that invites users to try the cereal for themselves. It’s a clear message, and to strengthen it further, it’s accompanied by the forever-appealing incentive of a discount code. Image source: reallygoodemails.com 02. Hay : Collection of products Subject line: Explore HAY Accessories Another great newsletter idea is to showcase select products under a certain theme. This allows you to highlight a specific subcategory of your brand, zeroing in on a particular point of interest. In this example by furniture brand Hay, the company puts aside its dining tables and lounge chairs in favor of more compact items, like a tea towel and coffee pot. With a pale-blush background, the email places the company logo top-and-center, alongside a title and large photo that introduce the subject in a straightforward way. Each of these elements is linked, so that readers can easily access the products online. Further down the email are a few items featured in stylized, high quality images, followed by brief textual descriptions and clearly marked prices. The email only presents us with the essential facts, much like a teaser meant to generate interest. Customers can then follow up with more information on the brand’s eCommerce website. 03. Spotify : Personalized messaging Subject line: Here's your year in music, all wrapped up Through personalized email campaigns, brands can better tailor their content for individual customers. In this newsletter by Spotify, users are invited to discover more about their yearly musical preferences. The email has no imagery, yet its bright neon shades, subtle animation and use of typography make it stand out. The email highlights the number of songs that the particular user listened to in the past year. Further personalized content is promised in the CTA, intriguing readers to find out more about their own habits and taste. This email marketing strategy leverages existing data into customized content that provides value for users, fostering the feeling that it was made just for them. 04. Casper : Product launch Subject line: Ready for bed? Turn on the Sleep Channel. This newsletter gently tucks us into bed with its soothing design and friendly microcopy. Its different elements all come together to form one cohesive experience, from the color palette of nocturnal blues, to the slumber-inducing header, and the dreamy illustrations by animator and Wix user Hannah Jacobs . Dedicated to the launch of the Casper Sleep Channel, this email utilizes both design and text to introduce this new product. At the bottom of the newsletter are the channel’s social media links, followed by a catchy slogan. Lower still is a footer with the company’s contact details and the option to unsubscribe. Image source: reallygoodemails.com 05. Uber : Company update Subject line: A commitment to safety and respect for all This newsletter example starts off with a bold commitment in its subject line, sure to pique readers’ interest. When opened, the newsletter elaborates on this statement in text, vector illustrations, links and a video, all presenting Uber’s Community Guidelines. Although the actual guidelines are detailed, the email only samples parts of them, enabling a clean design. Readers are invited to learn more by clicking on large CTA buttons that stand out in the design, leading to the company’s website. Placing an emphasis on Uber’s signature black, the newsletter design is mainly colorless, excluding the illustrations and video. This results in a professional look, and the added colors help to visually reinforce the values of diversity and inclusivity as described in writing. Image source: reallygoodemails.com 06. Rifle Paper Co. : Discount offer Subject line: Eggcelent Greetings & Gifts for Easter Sometimes, an email campaign appears delightfully effortless. This email by stationary and lifestyle brand Rifle Paper Co. is as captivating as it is simple, conveying one straightforward message: a 10% Easter offer. The newsletter design here is minimal, with a white background, a logo at the top, brief text and a footer. It’s the product photography at the center that lures us in, with an ornate display of flowers encircling one of the brand’s greeting cards. While the typography promoting the sale is a flat part of the image, it’s repeated as live text further down the email. This means that the information is not lost on users who can’t view the image. The text also perfectly matches the greeting card’s golden hue, creating a unified look. Image source: reallygoodemails.com 07. Airbnb : Recommended reads Subject line: New amenity requirements, pricing options, and more This monthly newsletter by Airbnb delivers a selection of articles that are of interest to the company’s hosts. Segmenting a mailing list by behavior or topic can improve the relevancy of the content, and contribute to a sense of a professional community. The large digital illustration in the header transports readers into the brand’s world of unique homes around the globe. The illustration takes up only part of the image, making room for the company’s logo, header and subheader. The rest of the newsletter design is simple, with the articles featured in a list, each with a CTA for further reading. Due to the amount of different links (one per article), the main CTA is differentiated with a full-color button. At the bottom of the newsletter, readers can provide their feedback with just the click of a mouse, in a quick and easy online form. 08. Apple : Upcoming product Subject line: iPhone XR. Pre-order now. Not long after unveiling its new iPhone XR, Apple shared the news with its subscribers that it was available for pre-ordering online. The email design is sleek, with high contrasts and generous amounts of whitespace, allowing the phone to shine. The use of color here is minimal but carefully thought out. The first fold of the email has a black background, against which the white text and phone appear almost gleaming. The CTA for pre-order is light blue, and paired with the blue phone screen, that too draws much attention. Lower down in the email, the background color turns white, marking a change of tone from a celebratory announcement, to additional tips and info. There are several other links here, but they don’t compete with the main CTA at the top due to their intentionally subtler design. 09. Barebones : Giveaway announcement Subject line: Win a Trip to a Getaway Nestled in Nature Running a giveaway or a contest is a good method to grow exposure and generate new leads for your brand. And naturally, any giveaway needs to be promoted so that customers get a chance to hear about it, both over email and social media. In this giveaway, outdoors goods brand Barebones offers its subscribers the chance to win a two-night stay in a secluded cabin. The design features two beautiful, moody images of the cabins and a font combination of a classic serif typeface with a more modern sans-serif. While the majority of the email is white, it’s broken up into sections using darker photographs and solid color blocks. At the footer is a navigation menu leading to the brand’s website, plus social media links to discover more. Image source: reallygoodemails.com 10. Wix : Interactive discount offer Subject line: 50% OFF when you upgrade your Wix site This email campaign offers a 50% discount for upgrading your Wix site during the holiday season. It’s therefore extra festive, with a top-to-bottom illustration that takes subscribers on a journey. Scrolling down the email, we follow a little gift box as it travels from the north pole into a chimney, then out the other side into the fireplace of a cozy living room. The CTA button appears both at the top of the page, and once again as we reach the bottom, coming full circle with our scrolling endeavors. This kind of interactive email campaign can help create engagement and contribute to brand awareness. Additionally, it transforms the email into a fun little activity rather than a chore, making it memorable and unique. Click to see the full, interactive version of the newsletter. Professional newsletter design templates To create your own newsletters, you can choose from a wide selection of ready-to-use email templates. With Wix, you can build, send and manage your professional email campaigns directly from within your website’s dashboard. Email marketing by Wix is an email marketing tool that allows you to schedule your campaigns in advance, add personalized content (such as subscribers’ names), track the performance of every campaign, and more. All the designer-made email templates by Wix are fully customizable and optimized for mobile. Designed to drive clicks and encourage conversion, they cover many topics your business might need, from newsletters to special offers and product announcements. Cyber Monday Sale: This template is a great choice for announcing a seasonal sale and driving traffic to your online store. Promote Your Business: Keep your subscribers in-the-know with updates and news regarding your business. Send a Newsletter: Share regular updates of information and ideas with this stunning monthly template. Thanks to Really Good Emails for providing some of the images in this article!

As part of your effort to spread the word about your brand, you might consider making an email newsletter. This small but mighty piece of email content serves as an invaluable tool for communicating with your subscribers, strengthening brand awareness and building customer loyalty. Because of the myriad benefits of a newsletter, it’s tempting to get started right away. However, you’ll first need to familiarize yourself with the process to ensure you don’t leave out any crucial elements. This includes selecting on-brand templates for your campaigns, brainstorming compelling subject lines and writing clickable CTAs. From choosing an email marketing service to crafting persuasive copy, here’s the complete checklist for how to create a newsletter from start to finish. How to make a newsletter Choose a platform Set clear goals Build your email list Stay legally compliant Segment your audience Decide what to include Select a newsletter template Check your newsletter size Write compelling content Add eye-catching images Create strong CTAs Link to your social media pages Craft an enticing subject line Create alt text and plain text Edit and test Send your first newsletter Analyze the results 01. Choose a platform The first step is selecting an email marketing service that’s right for you. Having such a platform is crucial for making an effective newsletter, as it helps you pre-schedule emails and analyze the success of your work. While there are a variety of quality services available, we recommend Wix’s email marketing service because of the attractive templates and automated sending features. It also includes advanced data analytics, helping you analyze the success of your work and optimize your campaigns. 02. Set clear goals Email newsletters can fulfill a variety of purposes, whether it’s to update your customers on relevant news or capture more leads. That’s why, it’s important to have your objectives in mind before writing the first word of your newsletter. Knowing your goals will make you better equipped to write content that’s closely aligned with your business’s needs - and to measure your progress once it’s sent. Some possible goals of your newsletter might be to: Share news about your company, products or industry Establish yourself as a thought leader in your field Build customer engagement with your brand Drive traffic to your website Capture leads Note that while you’ll want lots of people to open and read your newsletter, your main goal should go beyond simply obtaining subscribers. Your goal should reflect your marketing objectives as a business - whether it’s to get more website traffic, make more sales, or spread awareness of your brand. 03. Build your email list Once you’ve decided on the goals you want to achieve with your newsletter, it’s time to dive into the nitty-gritty. The first step is to find an audience and grow your subscriber base. Be careful not to spam addresses with unwanted content; a person must voluntarily subscribe in order to receive a newsletter. There are a few simple ways to get people to sign up: Create email opt-in forms: These are forms of consent by website visitors in which they acknowledge interest in your product and authorize you to contact them. To encourage users to subscribe, create email opt-ins as slide-ins, pop ups or feature boxes on your web pages. Use sign-up forms: To get visitors to subscribe to your newsletter, you can create sign-up forms and add them in various locations on your site, such as in the footer, sidebar or navigation bar. You can also place one on a separate newsletter subscription page to link to around your site. Share your sign-up form on social media: If people follow you on social media, chances are they’ll be interested in your email newsletter. When you share blog posts, videos and other content on your social media pages, ask users to subscribe to your newsletter and post a link to the form. Ask for subscribers in blog posts: Conclude your blog posts by asking readers to subscribe to your newsletter. If they’ve read your article all the way through, they could very well be interested in wanting more. 04. Stay legally compliant Like most things in life, email marketing requires legal compliance. As you build your email list, double check to make sure you’re following all the rules. In particular, be aware of these two laws: CAN-SPAM: This requires that you include your email address in the footer of your emails, as well as an easy way for users to unsubscribe. GDPR: This privacy law mandates that you only send email newsletters to people who have manually opted in. Note that “manually” means that you cannot check the opt-in box by default; rather, users must deliberately check it themselves. 05. Segment your audience Just as you need to determine your goals, you should also identify the target audience of your newsletter. These two elements work hand-in-hand to inform both the kind of content you’ll want to share and how you’ll want to present it. Oftentimes, companies find that their intended audience of their newsletter broadly reflects their subscriber base as a whole. Other times, however, you might want to create dedicated newsletters for specific segments of your subscribers. For example, you might want to send different newsletters to people based on their demographic traits (such as age or gender), geographic location or purchasing history. You can segment your audience at any stage in order to optimize your campaigns or perform maintenance on your subscriber list. That said, it’s a good idea to take note of your target audience before putting together your newsletter content. This will let you keep your recipients in mind when compiling the content and writing the text. 06. Decide what to include The next step in creating a newsletter is to decide which content to include in your emails. The bottom line is to choose content that is not only strategic for your brand, but that also offers value to your subscribers. Here are some newsletter examples of helpful and valuable content to consider: How-to guides Blog posts Blog post roundups Industry news Interviews with experts Case studies YouTube videos Webinars Event recaps You may also find it useful if each newsletter email revolves around a specific topic in your industry. For example, you might have one email about marketing strategies , and another about small business tips. While this isn’t crucial, it does help lend a sense of focus and cohesion to your newsletters - and can help build anticipation among your subscribers as they await your next topic. For more tips on how to build your strategy, take a look at these quick newsletter ideas and effective newsletter design tips. 07. Select a newsletter template At this point, you know what to include in your newsletter, as well as who you’re writing for and what your goals are in sending it out. Now it’s time to choose an email newsletter template that will serve as the visual framework for your message. While you can create your own from scratch, choosing a pre-made template saves time and doesn’t require a professional designer. Having trouble choosing a template from all the options? Here are some factors to consider: Spaciousness: While you’ll want to keep your text succinct anyway, check to see that your template has enough open space to fit the copy you plan to include. Simplicity: No one will stop you from creating a flashy newsletter if you feel it fits the identity of your brand. But for most of us, minimal text and color work great, and they even make the email more skimmable (a big plus for readers). Mobile friendly design: Mobile accounts for half of all internet traffic. And studies have shown that if your emails don’t look good on mobile, as many as 15% of users could unsubscribe. For that reason, it’s imperative your newsletter looks great from a mobile device, which top-tier email marketing tools like Wix do automatically. Once you’ve chosen your template, be sure to customize it with your brand colors and logo. These newsletter design ideas can help provide you with further inspiration. 08. Check your newsletter size Most email service providers have a default newsletter size of 600px wide, with a 30px wide margin on all sides. Once you customize your newsletter template, double check that nothing gets cut off. Aim for a newsletter design that fits within the standard 600px width. When it comes to the length of your newsletter, a good rule of thumb is to avoid making the reader scroll for more than a second. If your email is long and drawn out, readers might not reach the call-to-action that takes them to your site. In addition, some spam filters may identify longer email newsletters as spam. For this reason, limit the length of your newsletter design. 09. Write compelling content Most people want emails that they can scan quickly. That’s why, in the spirit of keeping your newsletter short and readable, make your written copy succinct. In the same vein, you’ll want to place your most important information first for quick-reading subscribers. This is the cornerstone of a writing technique called the inverted pyramid, in which you summarize the most critical information first, and then follow up with supporting details. Example of audience focused opening content in Wix SEO Hub newsletter. Your opening line can take a variety of forms, whether it’s a product promotion, important industry news or a strategic blog post you want to highlight. The key is to place this information above the fold (above the point at which a reader would have to scroll). That way, readers will pay the most attention to your most crucial content. 10. Add eye-catching images As you write your email newsletter content, you should also consider which images you’d like to use to accompany the text. Be sure to choose pictures that capture the attention of your subscribers while accurately reflecting your brand. If you’re sharing blog posts, an effective choice would be to place the featured image of these articles within your newsletter Remember to also consider the size of your images. If the image file is too heavy, the email might not open. To help you get the dimensions you want, you can use an image resizer tool. 11. Create strong CTAs CTAs, or calls-to-action, are perhaps the most critical part of your newsletter. These tiny prompts are what motivate users to fulfill a specific action, whether it’s going to your site or making a purchase. To make CTAs that convert: Choose a contrasting color that stands out from the rest of your newsletter content. Place it above the fold so that it’s highly visible. Use action words to directly encourage readers to do something, such as “Read More” or “Buy Now.” 12. Link to your social media pages Just as you use social media to promote your newsletter, you can also do the reverse: use your newsletter to drive readers to your social profiles. You’ll still want your CTA to be the newsletter’s main focus, but you can use social media buttons to encourage subscribers to check out your profiles and give you a follow. Alternatively, you can use a link in bio tool such as Hopp by Wix in order to direct users to your social media channels and other online assets all from one designated URL. 13. Craft an enticing subject line The last thing you want is for subscribers to disregard your messages. To encourage them to open your email newsletters, craft a click-worthy subject line. You’ll need to play around to find out which kinds of subject lines work best for you, but aim for something that promises immediate value. 14. Create alt text and plain text There’s one final touch you need to wrap up your hard work: alt text and plain text. Alt text is the descriptive text that appears when an image doesn’t load. This is essentially a safety net so that recipients know what they’re looking at, even when your pictures don’t load properly. You should also check that your newsletter looks good in plain text. This is just a standard text format to account for any subscribers who use email clients that can’t properly display HTML. Even without the bells and whistles, the newsletter needs to be readable and it should be clear what the text is about. 15. Edit and test Now that your first newsletter is complete, it’s time to review it before sending it out to the world. First, get a second or third pair of eyes to edit your content. Make sure the design is formatted correctly and that there aren’t any typos or grammatical errors. Next, send out a test email to a colleague or friend. Have them check to make sure the design loads properly and that all the links work. Pro tip: Test your newsletter on different browsers and email providers to ensure that it looks good on the most popular platforms. 16. Send your first newsletter Now, the moment you’ve been waiting for. Once you’ve triple checked and tested your newsletter, it’s time to send it to your audience. 17. Analyze the results Wait a few days until after you’ve sent the email newsletter, and then analyze the data. How did your newsletter perform? How will you use that information to improve on the next one? Here is the most important email marketing data to pay attention to: Delivery rate: The percentage of emails that were successfully delivered to your subscribers. Open rate: The percentage of delivered emails that were opened. Clicks: The number of people who clicked on a link within the email. Bounce rate: The percentage of emails that weren’t delivered. Spam reports: The number of emails flagged as spam. Once you have the data, brainstorm how you can improve your next newsletter by increasing your delivery rate, open rate and clicks, and reducing your bounce rate and spam reports. For example, if your open rate is low, you may want to need to improve your subject line. If, on the other hand, you’re not getting many clicks within your email, you may need to rework your copy or optimize your CTAs. Benefits of email newsletters By now, you know how to make an email newsletter from start to finish, from choosing an email marketing platform to analyzing the results. As you fine tune your newsletter strategy, you’ll find it comes with a variety of benefits, including: Building deeper relationships with your customers Establishing yourself or your business as a trusted expert in the field Targeting your subscribers with customized content Increasing traffic to your website Generating leads and driving sale If you still haven’t created a newsletter, you now have what it takes to create effective, clickable content. How to make a newsletter FAQ How to make a newsletter as a beginner? There are many considerations to take into account when planning and writing your first newsletter. First, remember that your first few newsletters will serve as a test of how well you have defend their purpose, content and audience. Before that remember the most important thing is to set the goals for your newsletter and the KPIs you will set and track to make sure you're meeting these. Then you can focus on its design, content, calls to action and the platform you'll use to send it. How to choose the best format for a newsletter? There's no right or wrong newsletter format. The format you choose will depend on the following - your target audience and what format you think will engage them the best, your brand and how it can be best represented through your format whether that's more casual or professional, the type of content you plan to share be it long or short form, or even multimedia like video. It's possible you may not get the format right the first time, and reviewing and editing your newsletter format is part of the process.

When is the best time to post on Instagram? The answer is crucial if you want to grow on the platform. Instagram continues to be a social media powerhouse, with 2 billion monthly active users  as of April 2024. So, knowing the right time to share your content can help you ramp up engagement—whether you're exploring how to make money on Instagram  or looking for some digital marketing strategies  to grow your business. In this guide, we'll explore the best times to post on Instagram so you can boost your engagement rates and keep your Instagram marketing  strategies impactful. Learn how to make a website with a free website builder . Why is timing important when posting on Instagram? Audience interaction  is a key signal for Instagram's algorithms. Therefore, posting at the right time and day will make a big difference in your organic reach. When you post at the right moments, you're more likely to capture your audience when they're already scrolling, which can lead to more likes, comments and shares right off the bat. The best overall time to post on Instagram There's no one-size-fits-all best time to post on Instagram for likes, comments and shares. However, research reveals that certain times and days consistently show higher engagement rates than others. In this article, we’ll share specific times that may work best for your audience based on their location and your industry. According to a 2024 Later study, posting at 4AM captures the attention of users who check their phones first thing, allowing your content to stand out before the day's noise begins. A 2023 Hootsuite study suggests that midmorning is an ideal time for engagement . By 11AM, most users have started their day and are taking breaks to browse social media .  Whatever time you choose to post, always consider your target audience's habits to get the most engagement. For the best experience, link your personal or business account with Wix's Instagram Feed App  to easily share your videos and photos and gain valuable Instagram insights. Check out other tools from Wix: Hopp Link in Bio Tool Email Marketing Tool The best times to post on Instagram per day in 2024  Let’s now look at the best time to post on Instagram for each day of the week so you can create an effective content calendar. The best time to post on Instagram on Monday A 2024 Sprout Social study suggests you kick-start your workweek with a strategic Instagram post between 11AM and 2PM. This window captures most users' lunch breaks and allows them to notice your content when looking for a midday distraction. The best time to post on Instagram on Tuesday On Tuesdays, Hootsuite suggests that you post at 9AM so your Instagram content is one of the first things users interact with when scrolling through social media after starting their workday. The best time to post on Instagram on Wednesday A 2024 Buffer study recommends scheduling your posts to go live between 7 and 8AM on Wednesday, which aligns perfectly with the morning check-in habit of many Instagram users. This strategic timing captures attention before the day's duties demand their full focus. The best time to post on Instagram on Thursday Hootsuite says the ideal posting time for Thursday is noon. Like Mondays, this time slot coincides with the lunch hours of many users. So, it captures their attention as they take a break from their workday routines. The best time to post on Instagram on Friday Fridays have a playful atmosphere as people look forward to the weekend.  Post in the morning between 9 and 10AM and in the evening between 5 and 6PM, according to a 2024 SocialPilot study. These periods leverage high-engagement times when users are either setting up their day with a positive vibe or winding down and planning for the weekend. The best time to post on Instagram on Saturday 9AM is the ideal time to post on Saturdays, Hootsuite says. At that time, people are scrolling through their feeds leisurely, often looking for weekend inspiration or entertainment. The best time to post on Instagram on Sunday On Sundays, Sprout Social recommends posting between 10AM and noon. Like on Saturdays, users have a slower start to their day and spend more time browsing social media. The best times to post Reels on Instagram The best days and times to post Instagram Reels are Monday to Thursday between 9AM and noon, according to Hootsuite. Instagram Reels  compete with TikTok videos. So, focus on producing high-quality short videos that entertain and capture attention quickly. Your Reels can be up to 90 seconds long, and unlike Stories, they don’t disappear after 24 hours. Learn more: How to get more followers on Instagram How to sell on Instagram The best times to post Stories on Instagram If you’re posting Instagram Stories , SocialPilot notes that the best time slot is during weekday lunch breaks from 11AM to 2PM. Stories are highly interactive, which is why many brands increased their publishing frequency in 2023, according to a 2024 Instagram Stories Benchmark Report  by Rival IQ. Stories last only a day and can be up to a minute long. A good way to use them is to offer a glimpse into your brand's day-to-day activities. These can include relevant updates, special offers or behind-the-scenes content. Learn more: Instagram templates The best time to post on Instagram per industry The best time to post on Instagram today can vary widely depending on your industry. Let's explore the ideal posting schedules for various industries to gain maximum engagement. Food industry For food and beverage businesses, the optimal times to post on Instagram are weekdays from noon to 2PM and weekends from 5 to 7PM, according to SocialPilot. These hours correspond to typical lunch and dinner times when users are likely browsing for meal ideas or deciding where to eat. The Grateful Chef  posts content on specific dishes and behind-the-scenes information about the cooking process to attract customers looking for meal options during these times. Travel industry SocialPilot says travel businesses should aim to post on weekdays from 10AM to noon and 7 to 9PM, along with weekends from 9 to 11AM and 4 to 6PM.  Mornings are ideal since people may think about vacations and getaways during work hours. Late afternoons and evenings, especially on weekends, are good times for potential travelers to plan or book their next trip. Cherry Peak Resort  posts timely updates, promotions and engaging visuals of its concerts and events to maximize its Instagram engagement. Fashion industry In the fashion industry, SocialPilot says the best posting times are weekdays from noon to 2PM and 7 to 9PM and weekends from 9 to 11AM and 5 to 7PM. Lunch hours and evenings are peak times when fashion-conscious users check for the latest trends and outfit ideas. On the weekend, morning and early evening posts attract users planning their shopping trips or outfits for social events. Santos  posts handcrafted trendy clothes on its Instagram account  to attract women looking for eco-friendly, fashionable outfits. Learn more:  Small businesses with great Instagram accounts How to start a business Fitness industry Optimal posting times for the fitness industry are weekdays from 6 to 8AM and 5 to 7PM, with weekend timings from 8 to 10AM and 4 to 6PM, SocialPilot notes.  Early mornings and evenings throughout the week align with typical exercise schedules that capture the attention of fitness enthusiasts looking for motivation or post-work routines. Love Her  leverages these times to advertise  its high-quality athleisure outfits women can wear when working out. Beauty industry Social media posts in the beauty industry get the highest engagement from 9 to 11AM and 4 to 6PM on weekdays and from 6 to 8AM and 2 to 4PM on weekends, according to a 2024 Viralyft study.  Weekday morning posts engage those taking a break before their meetings and tasks ramp up. Afternoons are perfect for reaching users who want beauty tips to prepare for evening outings or to relax with self-care routines over the weekend. BESOMA  posts about its skincare products to offer users inspiration for beauty routines and weekend looks. How often is best to post on Instagram? The best frequency for posting on Instagram varies widely based on your goals, type of content, audience demographics and number of followers. Based on Later's analysis of 19 million feed posts and 32,000 Stories , accounts with 0–10,000 followers (nano accounts) typically upload an average of two posts per week.  Those with 10,000–100,000 followers (micro accounts) publish an average of three weekly posts, while those with 100,000–500,000 followers (mid accounts) upload about five posts every week. When it comes to Instagram Stories, the study found that nano accounts upload an average of three every week. Micro accounts post an average of four, while mid accounts publish around 15. Learn more: Tips to craft the best Instagram bio Instagram bio ideas to inspire yours Social media marketing Best time to post on Instagram FAQ What's the worst time to post on Instagram? The worst time to post on Instagram is when your target market  is least likely to be on their devices. This could be in the wee hours of the morning or late at night, as people are probably asleep. Weekends also show less engagement than weekdays since people often do leisure activities or spend time with family and friends. Later found that the worst days and times to post on Instagram are 1AM Monday and 10AM Saturday. Is posting at night on Instagram better than posting in the day? It depends on when your audience is typically online. Plus, if you have followers in multiple time zones, like GMT, EST and PST, posting at night in one zone might mean other users see your content during the day.  So, it's important to discover when your audience is most active. If you have a business or creator account, use Instagram analytics tools  to get metrics on when your followers are online. Is it best to post daily on Instagram? Consistency is key on Instagram and posting daily helps maintain engagement and build your audience. However, quality content and knowing your audience's preferences are crucial, so make sure you have the time and resources to post daily at the quality level you set for yourself and your business.

Ready to share your ideas with the world? Start your blog → Starting an architecture blog is a great opportunity to express your passion for innovative design, structural aesthetics and evolving trends in the world of architecture. Whether you're fascinated by modern skyscrapers, sustainable architecture or historic buildings, starting a blog  provides a platform to connect with fellow architecture enthusiasts, professionals and those curious about the industry.  When it comes to starting a business , an architecture blog can be a powerful tool for establishing authority in the architectural realm, showcasing your own design principles, construction techniques and the ever-evolving landscape of the industry. Regardless of the specific architectural business you plan to start—whether it's offering architectural services, conducting design workshops, or curating architectural events—a blog can serve as an effective way to promote and establish your business. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  6 steps to start an architecture blog Ready to start the journey of launching your architecture blog and learning how to make a website ? Here are 6 steps to guide you through the process. Choose your blogging niche Select a blog maker Decide on your architecture blog’s name Plan, write and publish your blog content Promote your architecture blog Monetize your architecture blog 01. Choose your blogging niche Selecting the right niche is pivotal in shaping a vibrant and engaging architecture blog. Your chosen blog niche  will determine the focus of your content and the audience you aim to captivate. Consider these architecture-related niches and blog examples  when choosing your own.  Architectural design and techniques:  Share resources for learning various architectural design principles, from classic to contemporary styles. Offering insightful tips can attract aspiring architects and design enthusiasts. Architectural trends and insights: Analyze current trends, news, and developments in the architectural world. Blog about topics like "Innovative Materials Shaping Modern Architecture" or "The Rise of Sustainable Design in Buildings." Architect spotlights and project reviews:  Showcase both emerging and established architects, unraveling their stories, showcasing their projects, and diving into their creative processes. Examples for this niche include "Spotlight on Young Architects" and "Behind the Blueprints with Architect Icons." Architecture event and exhibition guides: Create guides and recommendations for architecture events, design exhibitions and industry gatherings. Attendees often seek information about featured architects, venues and design concepts. Architectural tools and technology reviews: Explore various architectural tools, software, and technology reviews. Aspiring architects are always keen on improving their toolkit and staying informed about the latest innovations. 02.Select a blog maker Choosing the best blogging platform  is paramount in bringing your architecture blog to life online. Opt for a versatile website builder such as Wix, which provides reliable hosting  and advanced security infrastructure.  The design of your blog — including its color scheme, typography and logo—plays a crucial role in conveying your architectural identity. Choose a platform with a diverse selection of professionally designed blog templates  tailored for all blog types . A captivating blog logo  is the cornerstone of your architectural brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker  to craft a professional logo that embodies your architectural niche. 03. Decide on your architecture blog’s name Selecting a distinctive blog name  and domain name  is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity.  Tip: Use a blog name generator  if you need inspiration. Some examples of possible architecture blog names you could use include : StructureSculpt.com BlueprintBrilliance.net UrbanVistaBlog.com DesignCanvas.org Some examples of architecture business and blog names we love: Ross Bianco Architect : be inspired by the name, projects and content of this global architecture company.  Mindi H Frost Interior Design : using your own name for your business and blog can be a great way to express your professionalism, while still providing a personal touch, especially if your work focuses on personal homes. Project Darlin g: this blog focuses on topics related to interior design and furnishings. It’s branding runs true throughout its website, content and visuals.  04. Plan, write, and publish your blog content To grow an architecture blog, you’ll need a robust content strategy. Consider these tips when deciding how to write your blog posts : Blend evergreen and timely topics for diversity. Choose topics aligned with your target audience's interests and needs within the architectural niche. Offer a fresh perspective or a unique take on common architectural subjects to stand out. Address common queries and challenges your readers may encounter in their architectural studies or work. Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest. Tip : Including multimedia elements like images, videos and audio clips to enhances reader engagement. Images and visuals break up text, making your content more engaging and shareable. When crafting blog posts, consider: Blog format : Use short paragraphs, bullet points, and subheadings for readability. Blog post checklist:  Review for grammar, clarity, and accuracy. Ensure your content is well-structured and adds value. Ideal blog post length : Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.  Compelling blog titles: Create attention-grabbing blog titles  that accurately reflect content and pique readers' curiosity. You might also want to think about using AI to write blog posts . 05. Promote your architecture blog Promoting your architecture blog is essential for gaining visibility, expanding readership and establishing your blog as a reputable source in the architectural community and blogosphere . You can use various distribution strategies for promoting a blog  including: Search Engine Optimization (SEO) : Optimize blog posts for search engines using relevant keywords, meta descriptions and proper formatting, such as headings, to increase visibility.  Blog SEO  strategies are a great way to build organic traffic to your blog. “Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with schema integration, delving into niche topics to enrich content in that specialized field, and engaging in numerous trials and errors to enhance EEAT. And when, at last, your own article appears as the top result for the targeted keyword, there’s a sense of accomplishment like a winning an award.” Miyuki Shimose, SEO and Marketing Blogger at   Wix.com Social media: Share blog posts on platforms like Instagram, Facebook and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach. Email marketing : Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with readers. Guest blogging : Collaborate with other architecture blogs or websites by writing guest posts. This exposes your content to a new audience and builds valuable backlinks. Monitor growth : Track your key metrics like website traffic, page views and time spent on pages using tools like Google Analytics or Wix Analytics . These tools help you gain insights into reader behavior and preferences so you can refine your growth strategy. 06. Monetize your architecture blog Monetizing your blog  in order to make money blogging is achievable once you have enough content and a decent-sized readership. Some popular blog monetization strategies include:  Affiliate marketing : You can promote products or services relevant to your architecture blog's niche. Then, you earn commission when readers make purchases through your affiliate links. Google AdSense : Display ads on your blog to earn money when visitors interact with them. While not a primary income source, it contributes to overall revenue. Premium subscription content or online courses: Another option is to offer exclusive architecture resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on design principles, hosting online courses and monetizing guides on architectural trends and best practices based on your own experience and business.  Learn more: How to make money as an architect How to make an architecture portfolio What to include in a portfolio How to start an architecture blog FAQ Is it worth starting an architecture blog? Whether starting an architecture blog is worth it depends on your passion for architecture and writing. While challenges exist with any type of blog, it can be a rewarding experience if you're enthusiastic about sharing your love for innovative design and architecture. What are some of the challenges of starting an architecture blog? Common challenges may include building an audience, staying consistent with content creation and navigating the competitive architectural blogging landscape for an audience. Why should I start an architecture blog? Starting an architecture blog allows you to express your appreciation for design, connect with like-minded individuals and potentially turn your passion for architecture into a fulfilling venture. Other types of blogs to consider starting: Finance blog Real estate blog Gaming blog Health blog Teaching blog Tech blog Mom blog Sports blog Fitness blog Beauty blog Lifestyle blog Poetry blog Craft blog Consulting blog Food blog Travel blog Writer blog Book blog Nonprofit blog

In today’s digitally connected world, there’s no shortage of ways to share your knowledge with your audience - even from within your home. Whether you create a website , host a podcast or write a blog about your industry, you have several platforms and marketing strategies to choose from. One such option is creating a webinar. Though easily overlooked, webinars are powerful tools that help participants learn important new skills or gain industry insights from expert speakers. Not only that, but they’re also a great way to build profound connections with your audience and engage users with your brand. Not sure where to start? We’re going to break down how to create a webinar below. How to create a webinar Pick a subject Determine your format Choose a platform Gather your equipment Develop content Assign roles Schedule your presentation Promote your webinar Perform a dry run Host your event 01. Pick your subject The first step in creating a webinar is to select a compelling subject. No matter how much you already know about your chosen subject, research the latest information your industry has to offer so your webinar is relevant and fresh. A good place to start is by taking a look at your competition and other similar webinars available online. Take notes on how they’re structured, the slides they use to illustrate their points and how you would change things if it were your own. Take equal note of whether similar webinars are charging for access. If your competitors are requesting payment, consider offering yours for free or charging substantially less, as this could give you the advantage in the long run. If you do decide to charge a fee, be sure to provide your audience with extra value that your competitors aren’t offering. 02. Determine your format Once you’ve researched your subject and your competitors, the next stage in creating a webinar is to focus on the presentation itself. Start with the format: What kind of presentation will you be giving? The complexity of the topic and how many speakers you plan to have can help you narrow down your choices The four main webinar format options are: Panel discussion: This involves a moderator guiding the discussion and asking questions of the panel members. This is a great way to showcase multiple perspectives on a similar issue or topic and is also a more conversational style. Single speaker: Single speaker presentations are ideal for smaller audiences and require one individual to lead the webinar and answer any questions asked by attendees. Live Q+As: While Q+As are typically included at the end of webinars, you can also create a webinar that primarily focuses on answering audience member’s questions. If you choose to go this route, it’s highly recommended to alert attendees of the format ahead of time so they can prepare their questions. You can even ask audience members to submit questions ahead of time. As the host, you should also have questions ready that people may not think to ask. This way, you’ll be prepared to fill any lulls or awkward silences. Interviews: Interview webinars are highly engaging because they encourage a more conversational flow. Interviews involve an interviewer asking pre-arranged questions to the person of interest. You can also choose to have your audience members add to the conversation by allowing them to ask questions if time allows. 03. Choose a platform The next step is to choose the best platform for your webinar. The format you choose will help you determine the best one to use. If you want an all-in-one solution, you can live stream with Wix Video, allowing you to engage with your audience in real-time directly from your website. You can also use paid platforms such as Demio , GoToWebinar, or Zoom . When choosing your platform, consider your needs and the goals of your webinar. Take into consideration how big your audience will be, how much you’re willing to spend, and what kind of tools you’ll need for your presentation. Do you need a platform that allows for multiple speakers and a Q+A session? Make sure you choose a service that has all the functions you need to deliver your presentation. 04. Gather your equipment Next, you’ll need to choose your physical equipment. Because webinars are not conducted in-person, you’ll need reliable tools that ensure high-quality audio and visuals. Here’s a basic list of the things you’re going to need for this type of content creation: A capable computer or laptop Ensure that the computer you’re using can handle running multiple heavy applications at the same time. The last thing you need is for your computer to slow to a crawl because you’ve put it under too heavy of a load. In addition, make sure you have a reliable internet connection so that your presentation is smooth and clear. You may even want to consider having a backup laptop with all the data from your webinar saved, just in case your primary computer decides to malfunction. Webcam or camera Depending on your webinar format, you have a few different options for the type of camera you use. A single speaker discussion will do fine with a standalone webcam — just make sure it can record or stream a minimum of 1080p HD at 30 frames per second. If you’re pre-recording your webinar, you should record it with the highest quality camera you can. Lighting devices This may not be necessary for everyone, but it’s a good thing to consider if the lighting in the space where you’ll be delivering your webinar isn’t ideal. You can invest in a ring light, box light or even accent lights to brighten up your space and make sure your speaker is seen clearly. Microphone Whether you're teaching an online course or presenting your latest findings, it’s essential that your words come across clearly. Invest in a USB microphone that’s compatible with your webinar software. The Blue Yeti microphone, for example, is popular with podcasters and will ensure that your voice sounds clear during your webinar. 05. Develop content Now that you have all the tools you need, it’s time to start creating your webinar content. Here are some tips for building your presentation: Script First, create a script for your entire webinar so you can keep yourself on track. It’s not imperative that you follow it word for word, in fact, you most likely won’t. But writing it out will help you structure your presentation. Make sure to leave some wiggle room for deviations and on-topic tangents, as your audience may appreciate these additional insights. Slides You have several options for creating slides, including Microsoft PowerPoint, Keynote for Mac, and Google Slides. Whichever you choose, remember that the number one rule with any slide presentation is not to include too much text on each slide. Your slides should be more of a guide and outline that help the presenter deliver the webinar. Visually appealing slides will help pique your audience’s attention, so be sure to include any charts or graphs that can help get information across. 06. Assign roles Depending on which webinar format you choose, the roles you’ll need to assign may vary. But, essentially, there are three primary players when creating a webinar: Organizer: The organizer is the main individual responsible for the webinar. Typically, this person creates the content, promotes the event, gathers resources, finds speakers and communicates with attendees both before and after the webinar. Presenter(s): The presenters are experts in their field, and have deep knowledge of the subject at hand. These are the individuals responsible for giving the presentation and conveying all the necessary information to the audience. Assistants: Assistants are vital for resolving any technical difficulties and ensuring everything runs smoothly. They’re also available to help organize audience member questions and moderate the comments section. Interviewer or moderator: While not all webinars will have an interviewer or moderator, these roles can also be extremely important. An interviewer would be the person responsible for asking the expert at hand questions, and a moderator would help guide the presentation and oversee that it runs smoothly. 07. Schedule your presentation Now that your content is complete and roles are established, you can finally solidify the date and time of your webinar. Take into consideration where the majority of your audience lives, and go from there. According to a study conducted by GoToWebinar, the best times to hold webinars vary depending on the topic. Personal finance and development webinars get the most attendees when held at 5pm. This makes sense because the subject matter is of a more personal nature, as opposed to work-related, and the time falls right after the workday. However, globally, the times that get the most number of registrations and attendees are 10am and 11am. But on which day should you schedule your webinar? Turns out, Tuesday, Wednesday and Thursday see the highest number of both registrations and attendees, so go for one of those. 08. Promote your webinar Before you go live with your webinar, you’ll need to create marketing assets to promote it. This ensures that you’ll have an audience - the ultimate reward for all your hard-earned work. Here are some ideas to help get the word out: Send a newsletter: Email marketing campaigns are effective for reaching audience members who will be interested in your webinar. If you have an existing newsletter, this is the perfect place to market your upcoming presentation. You could even go the extra mile and offer an incentive to your subscribers, such as an early access pass to chat with the presenter or a discounted price. Also, don’t forget to send reminder emails to registered attendees the day before your webinar. Add banners to your website: One of the best places to promote your webinar is on your website. Create a banner or a popup lightbox that adorns the top of your website so your visitors will immediately be greeted with information about your upcoming event. Create a landing page: To promote an event, many people like to create a landing page. This can serve as a one-stop shop for logistical information about your webinar, from the time you’re streaming to the link they need to connect. To get started, you can check out these free landing page templates by Wix, or use this landing page builder. Write a blog post: As an expert in your field, if you don’t have a blog covering your industry, it’s time to get one. Creating a blog allows you to show off your knowledge and become an authority in your industry others can learn from. It’s also fantastic for your website’s SEO capabilities. Once you set up your blog, write an article outlining the details of your webinar. Share on social media: What better way to spread the word than through social media marketing? Share posts on Facebook, Twitter, Instagram or LinkedIn to promote your webinar and reach new audiences. To expand your reach, you might consider using hashtags or investing in paid posts. Tip: You can use a link in bio tool like Hopp by Wix in order to direct users to your webinar, website, social media and other online assets all from one designated URL. 09. Perform a dry run As your webinar date approaches, prepare yourself by rehearsing the entire webinar experience. Performing a dry run will help you catch issues that are easily fixable and that may otherwise be glaring when you’re presenting in front of an audience. Practice your script several times. This will allow you to spot inconsistencies, determine how much time to spend on each topic and more smoothly present your information to your audience. This is also the time to test your equipment. Put your computer, software and any other equipment through its extreme paces. To make sure that your computer can handle it all, try running all the software you’ll be using on your computer at the same time. Then, switch between programs quickly. Open additional software and see if you can see if there’s any lag. If there are any issues, you may need to borrow a faster computer with more memory. Think about every aspect of your presentation setup and test them each rigorously. Not only will this give you a working knowledge of how all pieces fit together, but it can also give you a chance to mitigate potential issues before you even start your webinar. As you practice, have a friend or assistant watch your entire presentation online. They may catch errors that you overlooked. 10. Host your event The time has finally come for your webinar to go live. On the day of, make sure you give yourself ample time to set up. Before you push the record or stream button, double check your script and slides to ensure they appear the way you prefer. Once you’ve delivered your presentation and wrapped up the Q+A session, emphasize how viewers can contact you. Provide your company website, the contact information of your speakers and social media channels so attendees can get in touch. Post-webinar promotion Now that you’ve completed your webinar, it’s time to decide what you’re going to do with the recording. You worked hard on your presentation, so you’ll want to make sure it will be available online for years to come. If you’re offering it for free, you can upload it to YouTube and embed it on your website. If you want to continue charging people, consider creating a special members area on your site and making the webinar available to paying members only. If you begin to see questions about some of the topics you discussed, you could even go as far as creating another webinar or video, such as a live Q&A or even an online course for those hungry to know more. Additionally, make sure to follow up with attendees, especially if the intention of your webinar was to make sales. Send a thank you email and ask for feedback. Advice from your audience can be helpful and give you insight into how you can improve for the next time. Are webinars right for you and your business? By sharing valuable knowledge, you establish your business as a credible leader in your field and generate new leads. When people register for your presentation, they’ll provide their contact information which you can use in the future to move them through your marketing funnel. Additionally, attendees are particularly interested in learning the subject at hand, so they’re more likely to be highly engaged. These reasons are why webinars are an essential part of a successful content marketing strategy and a great content marketing example . While not every marketing effort will be worth creating a webinar for, keep in mind the types of ideas that will draw a crowd and help bolster your business. Webinars can be quite time consuming to sit through, so you want them to be engaging and interesting enough to entice people to register. Here are a few examples of webinar-worthy content ideas to add to your content strategy : A complete guide for marketing your product A Q+A session with your CEO A panel discussion on a pertinent industry issue A presentation on your branding strategy Learn how to build a smarter approach with an effective AI content strategy . Expert tips to ensure a flawless webinar Know your audience Whether you are doing B2C or B2B content marketing, you need to understand who your audience is and what their main pain points are. Understanding your target demographic and why they have decided to tune into your webinar will help you reach them better. Remember that people have taken a significant amount of time out of their day to hear what you have to say. How can the topic you are speaking about help them with their job, business or future? Make sure they have the answers to these questions before the webinar is over. Make it engaging This point cannot be understated. Webinars rely on conveying information through a presentation, which can get boring if not done interactively. Instead of giving a lecture, keep the style conversational. Tell stories and give real world examples to relate to your listeners and get them excited about the topic at hand. Be enthusiastic and avoid talking too much, using extremely text heavy slides or coming across as preachy - you may start to lose your audience. If it’s in keeping with the tone of your webinar, ask your audience a question every 3-5 minutes, or think of a creative way for them to contribute. This is an effective way to hold their attention. Only share what’s useful We can’t hone in on this point enough: your webinar needs to captivate your audience and hold their attention. Avoid droning on with unhelpful content and be sure to provide actionable tips and advice. If you’re holding an interview, find ways to bridge the gap between your guest and your audience. A great way to do this is to make sure you incorporate questions on what your audience can take away from the interview and apply to their everyday work or life. Use high-quality slides and imagery When creating a webinar, the visual components of your presentation are going to help keep your audience engaged. For effective presentation ideas , you want to avoid too much text and incorporate more graphs, charts and infographics. Keep your images on-brand, high quality and relevant to the text on the slide you’re speaking about. You can also use branded slide templates specific to your business to convey professionalism and elevate your visuals. Webinar types and examples Before creating a webinar it can be good to understand what types of webinars you could create - be they personal, professional or for educational purposes. Research the different platforms, formats and styles established webinar creators use to get their messaging across. To help with that we're sharing some of our favorite Wix webinars to inspire you. How to grow your business webinar We love how this webinar takes a broad topic and breaks it down into something all potential and current business owners can apply to their brand. How to build your own website app - no code needed This webinar does a great job of breaking down what could be a complex topic, into something manageable. Competitive analysis with SEMrush This is a great example of how a webinar can take a very specific tasks, competitive analysis, and show watchers how to break it down into something they can do almost immediately with a specific tool. Frequently Asked Questions (FAQ) How to create a webinar as a beginner? Generally the steps for creating a webinar as a beginner, are similar to those even a pro would follow. Creating a webinar involves defining the goals of your webinar and the audience you want to reach, choosing an engaging topic that you can talk confidently about, a content plan including script and visuals, choosing the right platform to host and distribute you webinar, a plan to promote your webinar online and through your website, following up on your webinar and the audiences reaction to it, in order to plan more webinars. How to create a webinar for free? While it may not be possible to create a webinar for free, even the time you invest in the content could never be considered 'free', there are ways to cut costs and create a webinar on a budget. Some webinar platforms offer free trials, like Clickmeeting, or Livestorm which allows you to create content for free. If you have a Wix website you can use Wix video to create a webinar and live stream it. Can I create a course with webinars? Of course. All you need to do is plan more than one webinar, you'll need a series of connecting webinars to make a course. Then you can choose to promote the webinars as a series of courses, or as individual resources. A course via webinar will take more planning, in terms of your schedule and content but it's a great way to build and engage an audience over the long term.

Building a strong social media presence is more than just setting up accounts. High-quality content is the foundation of great branding and making a website . With so much happening on Instagram, TikTok, Facebook and Twitter, standing out means sharing content that really connects with your audience. Great content builds trust in your brand, drives engagement and boosts visibility. Ready to get started? Learn how to build a website with this easy guide. Content marketing  plays a key role in shaping your social media strategy. The posts you share can spark conversations, attract followers and even improve your website’s search engine rankings. If you’re ready to take your socials to the next level, focusing on content is essential. To help you get started, we’ve put together some fun and creative ideas for your next post. Save this list to inspire your brand’s copywriting  and content strategy  (+ an AI content strategy ) and create content that gets noticed. Check out Wix's   blog maker  if you're ready to get   started with a blog . 21 content ideas for your social media or blog 1. The big reveal 2. Step-by-step tutorials 3. Success stories and testimonials 4. Nostalgia and look back posts 5. Survey or poll 6. News coverage and buzz 7. Top ten list 8. Guest posts and blogs 9. Video content 10. Meet the team 11. Event updates and schedules 12. Trending topics 13. Sources of inspiration 14. Most popular list 15. Problem solving use cases 16. Myth busting 17. Social media lists 18. Feedback and testimonials 19. Life hack tips 20. End of year summaries and predictions 21. Case studies and industry research 01. The big reveal This is for posts where you share an exciting announcement. You’re launching a new product, sealing a new partnership, setting up a new location or any similar update that you can share with your audience. You’ll have a stronger impact if you present these reveals as a significant development and market it as a real milestone for your brand or organization. Be sure to build hype by teasing at what’s to come or counting down to a big reveal. Take a look at the SKIMS , the body shapewear brand created by Kim Kardashian. In one of the brand’s collaborations, SKIMS has been named the official underwear partner of the NBA, WNBA and USA Basketball . This was an exciting announcement for both SKIMS and the NBA, which was revealed together in a series of social posts and articles.  02. Step-by-step tutorials Short, detailed texts that guide readers from point A to point Z are always useful. You can create a tutorial that touches on your own products directly (“how to style your mustache like Dali’s using our facial hair products”). Or you could write one that is related to your field or inspired by your interests (“how to repurpose your old jeans into a wearable handbag”). It’s clear that users are searching terms like “how to” and “tutorial” on platforms like Facebook, YouTube, and Instagram. According to Google , “Users are three times more likely to prefer watching a YouTube tutorial video than reading a product’s instructions”. What’s more, YouTube Shorts are dominating, with quick, digestible videos that users can watch in no time.   You can even take it one step further and start a series. You could offer weekly guides on areas of your expertise. Everything from recipes to clothes styling tricks, people love to learn from those they trust.  03. Success stories and testimonials Your happy customers and collaborators are your best marketing agents. Give them the spotlight so they can sing your praises and tell everyone just how wonderful your product is or just how helpful you’ve been for them on their path to success. These varied   types of infographics  also work for success stories and testimonials. Take it one step further and ask your followers or audience to provide feedback. User generated content (USG) is often more effective and trustworthy than other forms of content and offers social proof . 04. Nostalgia and look back posts Nostalgia is very effective for marketing efforts. Get on the # throwback train and share some blasts from your past with your readership. It could be your very first live concert, an old newspaper report covering your work or just a cute photo of yourself as a kid, connecting it somehow with your present day. Honing in on the nostalgic emotions of the past or simpler times (think, pre-pandemic, for example), can be very powerful and engaging for your audience. 05. Survey or poll Show your audience you care about their opinion. Solicit their input using a poll or a survey related to your industry or your expertise. You can learn a lot from what they have to offer, and ignite an eye-level conversation with them. Surveys and interactive polls are also a great way to engage with your audience and curate content based on their feedback.  Alternatively, you could run a contest and offer a prize incentive. This gets users to opt in and engage with your content. Contests can generate likes, shares and better engagement.  06. News coverage and buzz Don’t hesitate to show off if you’re getting some great news coverage, whether online or offline. Round up a bunch of reviews or references for one post or give special attention to a particularly great piece. This is a wonderful opportunity to thank the author and publication as well. You might even consider a Press page to your website or a dedicated place where you can consolidate all your news mentions or coverage in one place.  When visitors see your work featured in reputable publications or praised in reviews, it instantly makes your brand feel more established and reliable. It also saves potential clients or partners the effort of Googling you since they can see proof of your reputation right on your site. The best part is you don’t have to start from scratch. Many free website templates already include Press or Media page layouts designed to highlight articles, interviews and features in a polished way. Learn more: What is Brat? 07. Top ten list Curated lists are popular reading items online because of their concise, to-the-point presentation of relevant information. The trick is to choose a topic that will be of interest to your audience. “Top 10 wine experts to be aware of” may be too niche, while “Top 10 white wines to bring to a Labor Day picnic” is more appropriate. 08. Guest posts and blogs It's not uncommon for blog admins to host a guest author for a special post or article. You can approach professionals in your field that you think can write a valuable text for your website visitors. What’s more, if your guest author has a site or blog of their own, you can certainly ask to be featured there in return. This type of collaboration can grow into something even more exciting once you choose to share it across your social media accounts. 09. Video content Experimenting with different types of media is always a good idea. It keeps followers alert and engaged with your work. For bloggers, business owners and artists of all kinds, video is an effective way to communicate and share aspects of your work that don’t translate as well into text. You can   create a webinar , film an interview, a live performance or a presentation of one of your products.  Always be sure to keep your audience in mind and create video content that is relevant and engaging. Short form video content continues to dominate as a preferred way of consuming content. 73% of consumers  prefer to watch a short-form video to learn about a product or service. 10. Meet the team Introduce yourself and your colleagues in a special post that fosters familiarity and a sense of community. Additionally, you can also use this content in your ‘About Us’ page. This is a wonderful opportunity to share how you got involved in your work, what passions drive you and what is the expertise you bring to the table. 11. Event updates and schedules Launching a tour of your band? Scheduled to speak at a webinar? Planning a big sale? All these special dates are a great reason to add a news update or blog post to your site, and then post it to social media. You can invite readers (if the event is public), give them a glimpse of what is expected, and give a shout-out to venues and collaborators. Don’t forget, you can always send out video recordings of events to your audience after the fact, in case they couldn’t attend.  12. Trending topics It’s always good to keep a finger on the pulse and know what people are talking about. Tapping into these current conversations will allow you to produce content that is easily “shareable” on social media and reach new audiences. For instance, if you’re in the hairstyling business, and you notice everyone online is talking about a specific celebrity's style, it might be a good idea to write an article on how to copy their look. There are many online tools you can use to keep on top of the ever-changing trends. Check out Google Trends , AnswerThePublic or BuzzSumo to gauge what people are searching for or specific niche questions they might be asking. You can also check trending hashtags.  Wix predicts short form content will be trending in 2023. 13. Sources of inspiration Who are the people that have influenced your artistic sensibilities? What was the life lesson you learned from your family that inspired you to start your own business? Share these inspiring details with your readership or visitors and show them they can find motivation everywhere in life. People love to hear origin stories or heartwarming humble beginnings. Being open and honest about your own experiences may inspire others.  14. Most popular list People love to see popular items because they signal something like a tested and proven quality assurance. Highlight your best-selling products, highest-ranked services, most downloaded songs or items with the most mentions on social media. 15. Problem solving use cases Overcoming obstacles is a regular component of every professional’s routine. You can take a positive spin on these problems and share them with your followers to display your creativity, innovation and resourcefulness. Share instances in which you and your team successfully addressed a challenge or show your clientele how your product can solve their own challenges. Check out this list of   content marketing tips  that'll make your content ideas soar. 16. Myth busting Crushing common misconceptions is a great way to attract audiences. Since you know your field better than anyone, you definitely have some funny yet educational myth busters to share with your readers. For example, if you own a skincare line, you could share how a certain ingredient that was touted as clearing skin has actually been damaging it for years. Then include research or proof to back up your claims. 17. Social media lists Prepare a list of the social media personalities that you most respect and admire in your field and share it on your site. Your curated list can help site visitors with getting to know your industry better, plus it will show them how well-informed you are. Learn more: What is an infographic ? 18. Feedback and testimonials When you receive particularly helpful feedback, dazzling praise or a question that could be of interest to many people, you could share this along with your response and gratitude. You will be providing your readers with valuable or inspiring information while signaling that you are listening to what they are saying. 19. Life hack tips People are always eager to learn new ways to simplify their life. Based on your work experience and on how you want to brand your services, you can offer tips to shorten their morning prep, make dishwashing easier or improve their computer’s performance. If you can provide any other benefit that they’ll be forever grateful for. 20. End of year summaries and predictions As a calendar year approaches its end, share your thoughts about your company’s achievements and highlights or review the most prominent trends that influenced your field at that time. Alternatively, you can focus your text on the upcoming year, expressing your plans for growth and musing on what could be the significant developments in your industry. 21. Case studies and industry research Provide your visitors with unique content that will boost credibility and emphasize the added value of your product. Case studies can also be used as great SEO boosters when they have relevant keywords. Showcasing research and data you’ve collected through the years will offer users important information while highlighting your experience. Tip:  Once you’ve created enough content and you know what the most interesting topics for your visitors and readers are, you can even consider writing an eBook to showcase your collected knowledge. People always appreciate intriguing reading they can download for free, and you’ll display both your generosity and expertise.  Read our full article on   content marketing examples  for other ideas to help you get started. Social media content strategy by platform Each platform has its own strengths, so customizing your content for each helps you maximize reach, engagement and impact. Here's how to make the most of your content strategy. Instagram: create scroll-stopping visuals Instagram is all about eye-catching visuals that grab attention fast. Use high-quality images, bold colors and striking compositions to stop users mid-scroll. Reels are Instagram’s current star—short, trend-driven videos get the most reach, so try transitions, behind-the-scenes clips and quick storytelling. Carousel posts work great for step-by-step guides, before-and-after transformations or showing off multiple angles of a product or story. And don’t forget Instagram Stories for daily engagement—add polls, quizzes and countdowns to keep interactions fun and personal. TikTok: keep it fast, fun and authentic TikTok is all about quick, captivating videos that feel raw and relatable. Jump on trends early, use viral sounds and make your first few seconds count. The algorithm prioritizes content that gets watched, shared and recreated, so focus on engaging storytelling, humor and challenges. Use text overlays to grab attention, add hooks like “You won’t believe this…” or “Here’s a secret…” and keep your edits fast-paced. Authenticity is key—TikTok users prefer real moments over polished perfection. Facebook: spark conversations and build communities Facebook content should spark conversations. Thought-provoking posts, shareable infographics or relatable memes do this well. Live videos are great for direct interaction with your audience. Longer captions and storytelling posts help build emotional connections while Facebook Groups are ideal for creating niche communities. Ask open-ended questions and share personal stories to make your brand relatable. LinkedIn: be a thought leader not a salesperson LinkedIn content should educate, inspire and position you as an industry authority. Share insights, career lessons and personal success stories that offer real value and relatability. Long-form posts and article-style captions work great when they share actionable advice. Try carousel posts for quick tips and short native videos to keep things engaging. Skip the hard selling—focus on networking, storytelling and providing solutions. X (Twitter): say more with less Twitter moves fast, so every word matters. Keep tweets short, clever and engaging, and use threads for longer stories or step-by-step insights. Join trending topics, add relevant hashtags and jump into conversations quickly to boost visibility. Visuals like GIFs, memes or infographics can drive more engagement, and bold or thought-provoking questions often spark discussions. Stay authentic, witty and true to your brand’s personality. Pinterest: create content that inspires and solves problems Pinterest users search for ideas, solutions and inspiration, so your content needs to be visual, educational and evergreen. Vertical images with text overlays, step-by-step guides and infographics work best. Use clear, actionable titles like “10 easy home decor hacks” or “How to grow your business on Pinterest.” Every pin should link to valuable content like a blog post, product page or tutorial. SEO is key—use keyword-rich descriptions and titles to help your pins get discovered over time. YouTube: hook viewers and keep them watching On YouTube, watch time is key. The longer people watch your videos the better they rank. Start strong with a hook in the first 5 seconds, keep the energy up, and deliver on your video’s promise. High-quality, well-edited videos with clear storytelling perform best, whether it’s a tutorial, explainer or vlog. Use eye-catching thumbnails and titles that spark curiosity like “I tried this for 30 days—here’s what happened.” YouTube Shorts are also a great way to repurpose content and attract new subscribers. Threads: keep it casual and conversational Threads is designed for real, unfiltered conversations. The best content feels natural, engaging and community-driven. Share quick thoughts, relatable experiences and behind-the-scenes insights without over-polishing. Engaging with others’ posts is just as important as creating your own. The goal is to be authentic, funny or insightful—think of it as a space for engaging micro-content, not corporate-style posts. What is the best content for social media? The best social media content grabs attention and connects genuinely with your audience. Focus on entertaining, educating or inspiring while staying true to your brand’s authentic voice. Visuals like photos, videos and infographics are great for capturing interest and are easy to share. Behind-the-scenes glimpses make your brand relatable, while user-generated content builds trust. Interactive posts like polls or quizzes boost engagement and deepen connections. When your content resonates, it goes beyond likes and creates lasting relationships. Learn more: How to design social media graphics . Viral content examples Creating viral content is all about connecting with your audience through emotions, humor or trends that resonate. The key is to keep it authentic, timely and shareable. Viral posts grab attention by sparking strong reactions like laughter, surprise or inspiration and are often highly relatable. To boost your chances, focus on catchy headlines, visually appealing content and calls to action that encourage interaction. Whether you’re jumping on a trend or sharing a fresh perspective, viral content is usually unexpected but memorable—making people want to share it with their networks. Here are some examples of viral content: Fun challenges and trends   Example: The Ice Bucket Challenge  – A viral trend where people poured ice water on themselves to raise awareness for ALS, inspiring millions to participate and share videos. User-generated content to boost engagement   Example: Starbucks’ #RedCupContest  – Starbucks asked customers to post photos of their holiday-themed cups for a chance to win prizes. The hashtag went viral, showing off user creativity and driving engagement. Humor-driven memes everyone can relate to   Example: The "Distracted Boyfriend" meme  – A simple, relatable meme format that became hugely popular for illustrating everything from relationship problems to pop culture. Behind-the-scenes sneak peeks   Example: Nike's "Behind the Swoosh" series – Nike gave followers a look at their design and production process, creating an exclusive feel and pulling people into their brand story. Heartfelt storytelling for emotional impact   Example: Dove’s "Real Beauty Sketches"  campaign – This emotional video showed women describing their appearances to a sketch artist, revealing how they often see themselves more critically. It sparked conversations about beauty standards. Bold opinions to spark conversation   Example: Elon Musk’s tweets – Whether it’s cryptocurrency or tech innovations, Musk’s bold and controversial Twitter posts often go viral, generating intense discussions and debate. Infographics that share surprising data   Example: BuzzFeed’s infographic  on "How much money the average American spends on food each year" – Infographic ideas that break down complex data in simple, visual ways are highly shareable and insightful. Contests and giveaways for viral reach   Example: GoPro’s #GoProAwards  – GoPro encouraged fans to submit their best footage for a chance to win cash prizes and cameras, driving engagement and content creation. Collaborations with influencers   Example: Gymshark x Whitney Simmons  – Gymshark partnered with fitness influencer Whitney Simmons on a clothing collection, which went viral thanks to her massive fanbase and the unique collaboration. Time-sensitive posts that capitalize on trends   Example: Oreo’s Super Bowl Tweet  ("You can still dunk in the dark") – During the 2013 Super Bowl power outage, Oreo’s clever, timely tweet went viral for its relevance and quick thinking. Social media content tips Know your audience : Create content that speaks to your audience's needs, interests and challenges. Use customer feedback and analytics to make posts that spark conversations and build connections. Make it visual : High-quality photos, graphics and videos grab attention fast. Whether it’s a product highlight, tutorial or lifestyle post, great visuals can boost engagement. Keep it real : Share genuine moments, user-generated content and real stories to show the human side of your brand. Authenticity builds trust and makes your brand relatable. Encourage interaction : Ask questions, run polls or host challenges to get followers involved. The more they engage, the stronger their connection to your brand. Stay relevant : Keep an eye on trending hashtags and current events that align with your brand. Jumping on trends helps you reach a wider audience and stay fresh. Mix it up : Keep your content diverse with product showcases, educational posts, behind-the-scenes peeks, customer testimonials and polls. A varied feed keeps followers interested. Be consistent : Stick to a regular posting schedule so your audience knows when to expect new content. Consistency builds recognition and keeps followers coming back. Add clear CTAs : Include calls-to-action like “shop now,” “comment below,” or “click the link in bio” to guide your audience on what to do next. Go live : Use live video for product launches, Q&As or behind-the-scenes moments. Live content creates urgency and builds a more personal connection with your audience. Track your results : Monitor your performance metrics to see what’s working. Use insights to refine your strategy and keep growing your reach and engagement. Social media content ideas FAQ How do you make a catchy social media post? Start your social media post with a strong hook—ask a bold question, share a surprising fact, or use an intriguing statement. Keep it short, visually engaging and full of personality. Add emojis, humor or relatable language to make it pop. Wrap it up with a clear call to action so your audience knows exactly what to do next, whether it’s to comment, share or click a link. What is a good first social media post? A great first social media post highlights your brand’s personality and purpose while connecting with your audience. Share a story, a behind-the-scenes moment or a striking visual that represents your brand. Add a clear call to action like asking followers to comment, share or visit your website to kick off the conversation.

Content marketers constantly look for content that inspires and excites to make their campaigns more engaging. However, this is a lot easier said than done. Just think: We consume a lot of content every day, but not everything stays with us. As a business owner, you probably look to content marketing as a way of establishing your brand and cementing your company’s voice. Luckily, after you create a website , you don’t have to do as much trial and error as content marketers to achieve success with your videos and images. Here, we highlight twelve content marketing examples and why they worked for each company. You just need to implement these winning marketing strategies in your brand’s content. What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. Unlike traditional advertising, which relies on direct sales pitches, content marketing aims to build relationships with potential customers by providing them with genuinely useful and informative content. This content can take various forms, including blog posts, articles, infographics, videos, podcasts and social media posts. Learn more: Small business marketing The goal of content marketing is to establish a brand as a trusted and authoritative source of information, thereby attracting a loyal audience and nurturing leads throughout the customer journey. By consistently delivering valuable content that aligns with audience interests, businesses can increase brand awareness, establish thought leadership and generate qualified leads. Learn more: Blogging vs content marketing 12 top content marketing examples Video content marketing example Personalized content marketing example Image content marketing example Influencer content marketing example E-book content marketing example Blog content marketing example Infographic content marketing example Email content marketing example Podcast content marketing example User-generated content marketing example App content marketing example AI content marketing example 01. Video content marketing example Tasty uniquely films their simple cooking videos using the same formula to show quick and easy steps for following a recipe. They publish around 50 new videos each month, each with an eye-catching thumbnail, and their YouTube channel gets upwards of 50 million views a month. What can we learn from Tasty? Be consistent—not only in your publishing frequency, but also in your content’s style and quality. Once Tasty gained popularity, it stuck with the same filming method for its videos. Rather than take the cutting-edge approach, Tasty decided, “If it ain’t broke, don’t fix it.” So far, this approach has paid off. 02. Personalized content marketing example Coke’s viral “Share a Coke” campaign started out in Australia, where Coke put the 150 most popular names on Coke bottles and asked people to share a Coke with someone with a name found on the bottle. The campaign then spread around the world, and Coke even launched a bottle personalization tool on its website. What can we learn from Coca Cola? People love personalization. Simply printing names on their labels led to a campaign’s global success. When brainstorming your own content ideas , try and make it as personal as possible to encourage your audience to engage with your brand. 03. Image content marketing example For its content marketing strategy, Rolex uses high-quality images that feel classic and timeless. Rolex's Instagram account and other social media pages stick exclusively to these images. Rolex not only uses strong photography, but they also have a consistent look and feel that its followers have come to expect from the brand. What can we learn from Rolex? When it comes to image content marketing, invest in high-quality images and maintain regularity with both your photos’ content and aesthetics. When people can expect high-quality social media photos, they’ll associate your brand with the same traits. These images can also be used on your site for similar purposes, as these examples of types of infographics are testament to. Learn more: What is an infographic ? Infographic ideas 04. Influencer content marketing example In 2018, Olay launched its “Face Anything” campaign, which used influencers from different industries to inspire women to remain true to themselves without fear of judgment. Olay chose nine influencers as the faces of its campaign, featuring them in videos and images on social media and around the web. Olay also included a few other Instagram influencers in its campaign, who used Olay products throughout a 28-day challenge and then uploaded branded content. What can we learn from Olay? Partner with influencers to resonate with your customers, produce more content, and expand your reach. Influencers’ audiences generally perceive them as more trustworthy than faceless brands and take their recommendations to heart. 05. E-book content marketing example Who better to teach users about marketing than the networking platform itself? LinkedIn promoted its “Secret Sauce” e-book for download to teach users how they could get success from the platform’s marketing strategy. This wasn’t the only guide LinkedIn released; in fact, it has a library of educational guides and e-books. What can we learn from LinkedIn? Don’t be shy about self promotion. Educational content, such as e-books and webinars , can establish your brand as an industry leader. They're often a good ft for a B2B content strategy for this reason. 06. Blog content marketing example Buffer had many successful strategies behind its blog. First, it curated a collection of guest posts, featuring unique voices and expertise from different fields. Not only that, but the backlinks generated from the guest posts also improved SEO and helped Buffer reach a wider audience. Buffer’s consistent publishing of new posts made it a reliable information source for its audience, while optimizing its authority for search engines like Google. What can we learn from Buffer? Create a blog as part of your content marketing strategy to establish your authority in the industry and improve your SEO. Aim for long-form blog posts that offer rich information and real value to your readers, rather than clickbait. Make use of images and infographics too in your blog posts for maximum impact. Once your blog starts to grow, it's also worth checking out a topic cluster and pillar SEO strategy to help you organize your content and generate organic traffic at the same time. 07. Infographic content marketing example An infographic about infographics from a company that helps produce infographics. NeoMam’s infographic launched all the way back in 2013, but the example remains relevant. Its “ 13 Reasons Why Your Brain Craves Infographics ” went viral and amassed thousands of backlinks and shares. The company released this timely infographic right as the content form gained popularity. Above that, the well-researched information and visually appealing design make this a strong piece of content. What can we learn from NeoMam Infographics? Timing is everything. Research trending topics to see what people search for, and then make an infographic or another related content type. When a trending topic coincides with your industry, you’ve struck gold. 08. Email content marketing example Looking forward to promotional emails can be a rare experience. Usually, the newsletters we’ve subscribed to and forgotten about clog our inboxes, but Warby Parker cuts through the noise. All the content, from its well-placed CTAs to its minimalist format, flows well in its clean, simple and straight-to-the-point emails. The company also uses every email opportunity, consistently sending out abandoned cart notifications, order follow-ups and other emails. Warby Parkers’ emails always have these same optimized elements, and the company sends them out at roughly the same time each week. What can we learn from Warby Parker? It can be tough work to promote your business in a way that appeals to potential customers and stays true to your brand. But when done well, you’ll reap the benefits. Once you’ve found your voice, learn how to optimize it and take advantage of every contact opportunity. 09. Podcast content marketing example When we talk about podcast advertising, we have to talk about Mailchimp. Thanks to the company’s quick ad spot on the early podcast hit Serial, the brand became an overnight success story. A joke about mispronouncing the company’s name led to tons of conversations about the brand on social media, and even memes that Mailchimp itself embraced. What can we learn from Mailchimp? Even if you don’t start a podcast yourself, don’t discount podcast content as a way to reach your audience and increase brand awareness. Many Serial listeners hadn’t heard of Mailchimp before, so attaching the brand name to such a popular podcast helped launch the company into the mainstream. 10. User-generated content marketing example Mejuri, the popular jewelry brand, has amassed almost 1 million followers on Instagram. Customers love Mejuri for its simple yet classic jewelry, but they may even love creating content for the brand more. Sure, the brand may sponsor some posts, but if you look at Mejuri’s feed, you’ll find almost all organic user-generated content. Customers love to feel appreciated and highlighted, and brands call it a win when a customer posts a photo with your products and recommends your brand to their followers. What can we learn from Mejuri? Encourage your loyal customers to participate in your marketing campaigns. Share photos online or tag your social pages to engage your audience and also integrate them into your content strategy . 11. App content marketing example Almost anything can qualify as content marketing, and Charmin took that a step further and released its own unique app. The Sit or Squat app from Charmin helps you find a clean bathroom. The app got over 100,000 downloads and though those who download it use it for practical reasons, Charmin benefitted from user engagement and brand awareness. The result was buzz around the brand, including social media conversations and user-generated content. What can we learn from Charmin? Don’t limit yourself to the standard content marketing methods your competitors lean on. Charmin looked outside the box and created an app for its campaign, and the results paid off. 12. AI content marketing example Today, many businesses today rely on artificial intelligence (AI)-driven chatbots for customer service. However, Sephora takes this marketing trend a step further and uses it to push products and make sales. Sephora’s chatbot offers users a quiz to narrow down their desired products, and then makes personalized product recommendations. Not only does this help Sephora shoppers, but it also allows the company to gather valuable data about its shoppers to use for marketing purposes. What can we learn from Sephora? Don’t be afraid to use new or emerging technologies in your content marketing strategy. AI-driven product recommendations, in particular, provide value to your customers while maximizing sales. Learn how to build a smarter approach with an effective AI content strategy . Key takeaways for a successful content marketing strategy The content marketing examples above have a lot to teach us. Remember these takeaways when crafting your own content marketing strategy: Stay consistent. Your audience will come to expect a certain frequency and quality from your brand, so make sure you can deliver—whether posting on social media or a blog, or sending out an email newsletter. Find what works for you and run with it. It could be your brand’s voice, the content you post or your aesthetic, but when an element resonates with your audience, stick with it. Don’t be afraid to break the mold . On the flip side, taking risks often pays off, especially if trying to set your brand apart from your competitors approach content marketing creatively, like creating an app or using AI tools. Branch out and engage. Whether partnering with influencers, asking for user-generated content, or getting guest posts on your blog, customers like hearing a variety of voices. Foster these relationships to reach new audiences. Don’t forget about timing. Research the latest trends to release timely and relevant content, as social media users will more likely pick up, share and engage with it.

In a world where consumers are bombarded with endless ads and promotions, how can businesses stand out and capture their attention? The answer lies in content marketing, a powerful content marketing strategy that not only attracts and engages audiences, but also builds lasting relationships and drives profitable customer action. Create a website with Wix so that you have a hub for all of your content small business marketing . 15 content marketing tips In this article, we’ll offer some content marketing tips that’ll help you put together a strategy that fits your business. To contextualize the tips, we’ll discuss a few content marketing examples along the way. Get to know your audience Set SMART goals Track your performance and analyze the results Research your competition Make a content calendar Employ multiple distribution methods Repurpose your content Aim to serve instead of sell Retarget your audience with your content Optimize the user experience Follow SEO best practices Stay consistent and relevant Offer email marketing subscribers exclusive content Update old content instead of only creating new content Keep your brand voice consistent 01. Get to know your audience Creating personalized content that your audience will love becomes easier as you gain a deeper understanding of your audience’s needs and interests. While it’s impossible to speak to each of your potential customers, it can help to create buyer personas that put you in your customers’ shoes. Buyer personas can help you make sense of the data that you gather. They should include details about your buyers’ interests, pain points and behaviors as well as demographics and spending power. You can find this information by speaking with your internal teams (such as your customer support team that regularly interacts with customers), sifting through any existing content analytics and consulting outside sources (like forums where your target audience is active). 02. Set SMART goals When setting goals for your content strategy , make sure they’re SMART—i.e., specific, measurable, achievable, relevant and time-bound. That way, you’ll be able to determine at any point if you’re on the right track or if you need to go back to the drawing board. For example, if your objective is to grow your mailing list, a SMART goal might look like this: “We want to get 1,000 new mailing list sign-ups by the end of the quarter.” With this goal in mind, you can begin planning content that drives this particular action, like adding more CTAs to your posts, incentivizing new sign-ups or releasing exclusive content in your newsletter. Learn how to build a smarter approach with an effective AI content strategy . 03. Track your performance and analyze the results By tracking the performance of your content strategy, you can identify what's working well and what needs improvement. Then, you can make data-driven decisions to optimize your content strategy. Use tools such as Wix Analytics to monitor metrics like page views, unique visitors, time on site, bounce rate, conversion rate and traffic sources. Using the example from the previous section, you can use Wix Analytics to determine if your email subscribers are increasing at a steady rate. If they’re not, you know that you need to tweak your content strategy. Once you have data, analyze it to identify patterns and insights. Look for trends in traffic and engagement to understand what types of content are resonating with your audience. Identify your top-performing content, and try to replicate its success with future content. Look for areas of improvement, such as high bounce rates or low engagement rates, and use that to inform changes to your content. Learn more: What is an infographic ? 04. Research your competition Whether you’re building a content strategy or launching a new campaign, it’s critical to know what your direct competitors are doing before distributing your own content. Look at the type of content that your competitors are producing, the topics that they’re covering and the channels that they’re using to distribute their content. This will help you identify gaps in the market and opportunities to create high-quality content that stands out. To conduct this research, start by making a list of your top competitors in your industry or niche. Then, take a deep dive into their content marketing strategy by reviewing their website, social media accounts and other online channels where they share content. You can also use tools—like Semrush for SEO, Buzzsumo for social media and SimilarWeb for traffic sources—to get deeper insight into their performance. While you’re performing this audit of your competitors, try to answer the following questions: What topics are my competitors covering? What content resonates with their audience the most (based on shares, likes, comments and other indicators)? Is there an area that my competitor isn’t covering that I can focus on? What questions or complaints does my competitor receive? Which channels are my competitors most active on? Once you have a good understanding of what your competitors are doing, look for ways to differentiate yourself and offer something unique to your audience. This might involve covering topics that your competitors haven't explored, using different content formats or distributing your content on new channels. 05. Make a content calendar Creating a well-planned content calendar can help you make sure that your content is consistently relevant, timely and valuable to your audience. Plus, content marketing can get overwhelming really quickly. By planning your content in advance, you can create a more efficient workflow. If your content marketing strategy is complex and involves multiple people, consider investing in a project management tool to keep track of tasks, set due dates and move things around with ease. For example, you could use Monday.com to manage your content calendar, as well as keep track of what still needs to be done for each post. To keep things simple, you can build your own calendar on Google Sheets using many of the free online templates available. Read also: How to make a content calendar with AI—and other marketing 'shortcuts' you can master with Gemini for Google Workspace 06. Employ multiple distribution methods Using multiple distribution methods doesn’t just mean promoting content on different platforms. It also means using different types of content to promote one another. For example, if you publish a new blog post up on your website, you can promote it on social media, include it in an email or even use paid advertising to reach a larger audience. Similarly, if you release a new video on your YouTube channel, you can share it on social media, embed it in a blog post or include it in an email. To ensure that you’re distributing your content effectively, use your content calendar to keep track of your distribution plans. Make sure you’re thinking strategically about each distribution decision. Take the time to consider which channels will be most effective for reaching your target audience, and tailor your distribution strategy accordingly. 07. Repurpose your content Using multiple distribution methods and repurposing your content go hand-in-hand, but they’re not the same thing. While employing multiple distribution methods involves promoting a single piece of content on different channels to drive traffic back to it, repurposing content involves transforming it into a new format to maximize its reach and engagement. For instance, if you have a blog post that performed well and received positive feedback from your audience, you could repurpose it into a webinar or a podcast to cater to those who prefer watching or listening to content over reading it. Alternatively, you could use the same blog post to create social media posts or different types of infographics to reach audiences on platforms like Twitter, Facebook or Instagram. Utilizing tools like AI content generators or AI writing tools to alter blogs for other purposes content can make this process even more efficient. Repurposing your content can help you reach new audiences and save you time and resources. Instead of creating new content from scratch, you can leverage what you already have and adapt it to different platforms and formats. In doing so, you can maximize the value of your content and keep your audience engaged across multiple channels, just by changing the way you deliver your message. 08. Aim to serve instead of sell A common mistake brands make with content marketing is only creating content that’s designed to generate sales. Although sales may be the end goal, the real value of content marketing is that it gives you the opportunity to build relationships with your target audience and earn their trust over time. Therefore, the primary goal of your content marketing strategy should be to inform, educate or entertain your audience—as opposed to pitching your product left and right. If you run a video creation agency, for example, you might start by posting samples of your best work and sharing expert tips on filming techniques. This type of content will help your audience see you as a trusted authority in your field, making them more likely to choose your agency when they’re in need of video services. Once you’ve established a foundation of trust with your audience, you can start to share content that more directly promotes your products or services. 09. Retarget your audience with your content If you’ve managed to engage your target audience with content marketing but haven’t gotten them to convert, then retargeting could prove useful. Retargeting is a strategy in which you serve ads to users who have interacted with your content in the past but have not taken a specific action. By reintroducing the same or similar content in a different format or channel, you can increase the chances of converting those users into customers. You can set up retargeting campaigns on advertising platforms like Google Ads and Facebook Ads. To build your audience, you’ll either need to provide a list of existing contacts or install a pixel on your site. Afterwards, you can create ads that borrow from your existing content and reiterate messages that appealed to your audience the first time they landed on your site. Because you work hard on creating content, it’s worth allocating some money to a retargeting campaign to make sure that it reaches its full potential. 10. Optimize the user experience One reason users might have bounced from a page or glossed over a piece of content you posted is that you didn’t take the user experience into consideration. If content is king, then user experience (UX) is queen. When the UX design of a site is poor (meaning that it’s not easy or enjoyable to use), users may bounce from your page without giving your content a chance. Therefore, it’s just as important to optimize the quality of your site as it is to optimize the quality of the content itself. At its core, the purpose of UX design is to make a site easy to navigate, read and interact with. Check that your webpages load quickly, buttons are easily clickable, links lead to the correct destination and the navigation menu is as streamlined as possible. Optimizing your page for multiple screen formats is also crucial. Studies show that we spend around 81% of our online time on mobile devices , so ensure that any piece of content you create is also tailored to the mobile experience. Another critical element of creating a positive user experience is making your content accessible to people with disabilities. Adding alt-text to images on your page, or descriptions of visual and aural content in social media captions is a good start. Evaluating the structural hierarchy of your site content is another important step. By taking these measures, you can make your content available to a wider audience and increase its impact. 11. Follow SEO best practices Rather than thinking about search engine optimization (SEO) as a distribution tool, think of it as the foundation for your entire content marketing strategy. SEO research can not only help you optimize your content for search engines but also provide valuable insights into your target audience’s search behavior, preferences and pain points. Therefore, SEO research can inform your decisions about what sort of content to create, how to structure it and how to make your site as a whole more user-friendly. A good place to start would be to research keywords using a tool like Semrush or Google Trends to see what people are searching for and what keywords are attracting viewers to competitor sites. Long-tail keywords—which are longer keywords with a lower search volume and a more narrow focus—are typically the easiest to rank for, so choose from one of those for your first piece of content. Review the top 10 articles on the keyword’s search engine results page. What topics do they cover? What questions do they answer? How are they structured? Once you have the answers to those questions, try to improve upon what’s already there with your own content. For more SEO tips, visit the Wix SEO Hub . 12. Stay consistent and relevant Consistency is key when it comes to building trust and authority with your audience. If your publishing schedule is inconsistent, your audience will be less likely to rely on you as a source of valuable information. A regular publishing schedule allows your audience to anticipate and expect new content from you, plus keeps your brand top of mind. At the same time, it's crucial to ensure that your content remains relevant and up-to-date. Keep your eye on industry trends, analyze user feedback and engagement metrics on a regular basis and update your content to reflect any changes or new information. 13. Offer email marketing subscribers exclusive content Email marketing is still one of the best content marketing strategies for conversion, with marketers receiving around $36 in return for every $1 spent . Sending subscribers exclusive content is a great way to retain existing email marketing subscribers and encourage new sign-ups. To boost engagement and conversions even further, try segmenting your mailing list based on your subscribers’ interests, needs or pain points. By doing this, you can offer personalized and highly relevant content that resonates with each group. This strategy will show your audience that you truly understand their specific needs and interests. Plus, it's a great way to show that you value their time by providing them with content that's tailored to their individual preferences. 14. Update old content instead of only creating new content Updating existing content is arguably just as important as creating new pieces. We at the Wix Blog revisit our most important articles on a yearly basis to make sure that they’re accurate and up-to-date. We ask ourselves questions like, is an article’s position on the relevant SERPs stable? Is the content still accurate and as complete as it can be? Are all the links inside a blog working and leading users to fresh content? If the answer to any of these questions is no, then we know that the piece is due for refresh. Don’t update all of your old content at once. Instead, perform a content audit to identify the posts that are worth updating. Tend to a few of them each month and leave the rest of the calendar open for new content. Remember, refreshing your old content doesn't mean neglecting new content creation. By keeping a balance between the two, you can ensure that your content is always fresh, relevant and engaging for your audience. 15. Keep your brand voice consistent While there may be many moving parts of your content marketing strategy, the best way to tie them all together is to make sure your brand voice is consistent across all of your content. If your blog uses a professional and elevated tone, but your social media is casual and informal, your audience may get confused about your brand identity. Consistency builds trust and improves brand awareness, allowing your audience to immediately recognize your brand through your unique voice. Whether it's a social media post, a blog post, a podcast or a video, ensure that your voice always embodies your brand. Learn more: Blogging vs content marketing

​​ In an endless sea of information, standing out might seem impossible. But an effective content strategy can help you rise above the noise and reach the right people. Whether your business is just starting out or you want to revamp your existing content marketing efforts, you can find ways to make your strategy more efficient. In this article, we’ll define content strategy, then go over the basics of developing one. Whether you decide to create a blog or start a podcast, a website is key to every content strategy. Use Wix to create a website and connect all your content in one place. What is a content strategy? Content marketing is the practice of distributing valuable information to your target market. To optimize its performance, you need a content strategy. A content strategy is your plan for creating, monitoring and managing content. It should determine your goals, target market and priority formats, plus how your content will support your brand. A content strategy should also include promotional plans and set metrics to determine your content’s success. Learn how to build a smarter approach with an effective AI content strategy . How to create a content strategy Follow these steps to create an effective content strategy: Determine your target audience Define your goals Perform market research Choose your distribution channels Set your KPIs Decide what type of content to create Create a content calendar Analyze the data Reassess your strategy 01. Determine your target audience To tailor your content strategy plan, you need to first determine who you want your content to reach. For example, how old are they? What is important to them? What problems do they face in their day-to-day lives? Once you have a sense of their demographics and psychographics (which refers to more internal attributes such as interests and lifestyles), you can start figuring out what content they'll find valuable and interesting. Read also: How to create a marketing strategy with AI—and other marketing shortcuts you can master with Gemini for Google Workspace 02. Define your goals An effective content marketing strategy will include both actionable long-term and short-term goals that can translate into clear tasks with measurable outcomes. Brand awareness, for example, is a great goal for new businesses. Before you begin making sales, your customers need to find out about you. Business often achieve brand awareness on social platforms, so part of your marketing strategy could include creating a detailed social media calendar and creating content that will spark interest, foster engagement and improve your brand’s visibility. Once your content strategy plan has driven traffic to your website and social channels, you’ll next want to convert your leads into customers. You may want to include calls-to-action in your content or send out a newsletter to keep your leads engaged with your business. Consider these other content strategy goals as well: Elevate your brand Increase your revenue Retain your customers Attract talent Improve customer service Rebrand your company Ensure that each piece of content you release has a distinct purpose in your content strategy to move you closer to your goal. To do this, define SMART goals (goals that are “specific,” “measurable,” “attainable,” “relevant,” and “time-bound.”) 03. Perform market research You should also research what your competition does with their content. If your competition performs well on search engines, use tools like SimilarWeb, Ahrefs or Semrush to find out which keywords they rank for and get a sense of their strategy. In addition to finding out what your competition gets right with their content strategy, look for gaps in their content that you can fill. If they have a weaker social media presence compared to their organic search strategy, you might consider developing your strategy around social media. 04. Choose your distribution channels Develop one or two promising—and ideally complementary—channels. For example, a blog can work well with a Facebook or Instagram page, since you can build an audience and share your content on these platforms. According to Hubspot, 10% of marketers believe that a blog content strategy has the biggest return on investment of all marketing strategies. However, Wix’s Head of Blogs Growth Judit Ruiz Ricart warns blogs can take years of investment before seeing returns. She suggests focusing on your website’s SEO and acquisition, then using social media to build brand awareness and a newsletter to keep interested parties in your network. Tip: If you’ve picked Google as your main distribution channel, check out the Wix SEO Learning Hub and Wix’s SEO tools. We also love this guide to topic clusters , which is the cornerstone of many content marketing strategies. 05. Set your KPIs Once you set your goals, set key performance indicators (KPIs) that determine if your content and distribution methods work. How will you measure your content marketing efforts’ return on investment? If, for example, you want to increase brand awareness, you wouldn’t make your KPI conversions. Instead, you would monitor website traffic or social media engagement. KPIs set expectations and ensure that you efficiently work toward your goals and they can help inform things like which writers to work with or how to utilize AI content generators and AI writing tools to your advantage. You could use these KPIs to measure your content marketing performance: Traffic Conversion rate Engagement Number of ranking keywords Organic visibility percentage Qualified leads Revenue 06. Decide what type of content to create Content marketing includes more than blog posts, landing pages, guides and webinars . You could also try memes, surveys, data visualizations, company news and contests. Let’s talk about nine useful types of content marketing and why you should include them in your content strategy plan: Ebooks: Like blogs, e-books provide helpful tips or relevant insights from your business. In addition to the value they offer existing customers, ebooks can attract leads. By “gating” an ebook, you can incentivize your target market to share their contact information or subscribe to your newsletter in exchange for your content. Infographics: You can repurpose your data-heavy, long-form content into infographics. Provide the key takeaways in a concise visual representation to create eye-catching and shareable content. Case studies: When you tell potential customers about the positive experiences your existing customers had working with your business, you offer them a reason to trust you. You can produce case studies in various formats such as blog posts or videos. Free tools: Ross Simmonds, founder of Foundation Marketing, explained in an email to Wix’s content team that free tools are some of his favorite content marketing assets and that many marketers overlook them. Unlike a blog that requires consistent investment, tools like checklists, templates, calculators and generators (like Wix's business name generator , for example) are effective for years, often without much upkeep. Videos: According to Hubspot, marketers see videos as the most popular form of content marketing as they’re highly engaging and shareable. Marketers believe that short-form videos—such as TikToks and Instagram Reels—and live streaming have the highest ROI. Use the Wix video maker to simplify the production process. Wix predicts short form video content will continue to trend in 2023 Market reports: Show off your industry knowledge with market reports to generate leads. Podcasts: Ruiz Ricart recommends working podcasts into your content strategy plan because you can start them easily and they organically attract listeners. This is also a great way to lead with user first content ideas . White papers: White papers are extensive reports that share research and data. Testimonials: User-generated content is invaluable—especially when working on a budget. Share quotes from reviews, social media comments and heartfelt emails from overjoyed customers on your website or social media channels. Whatever type of content you create, make sure you aim for quality first. If you're creating content for search, be sure to keep up to date with all the content lessons from Google's updates. 07. Create a content calendar When it comes to actually creating and distributing content, many people will enthusiastically publish content they consider good quality without considering whether it stays true to their strategy. A content calendar can solve this issue. Creating an editorial calendar will help you plan out your content for important events like product launches and holiday content marketing . It also helps you stay consistent with your publishing and distribution cadence. Eventually, you’ll develop a rhythm that your audience will notice and they’ll begin to expect content from your business on regular intervals. Developing an editorial calendar in advance can also help you plan your resources and set tasks for your team. Creating content and posting on multiple channels every day can overwhelm a small team. With a content calendar, you can manage expectations and also anticipate any additional resources or marketing tools your team might need. 08. Analyze the data Data analysis helps you determine how well your content performs, identify strategic areas to improve and monitor your target audience. Platforms such as Google, Facebook, YouTube and Instagram have integrated analytics systems. Additionally, Wix Analytics can tell you where your website traffic comes from as well as how people move through your site. Aside from determining success via content analytics and metrics, you should also speak and listen to your customers. Pay attention to how they interact with your content on social media and listen to the feedback they communicate in reviews, comments or questions on your blog posts. Often, your customers will tell you exactly what they like and don’t like. 09. Reassess your strategy While your content strategy’s end goal remains the same, the implementation is a cyclic process. Ruiz Ricart says that you have to restart or build upon your methods every six months: You set a small goal, choose the metrics that’ll measure your performance and create content you think will help you achieve those goals. Then, you analyze the data and set new goals for how you can improve or expand your content. You measure the performance on the new content and keep building upon your goals and your strategy until you can comprehensively cover your entire customer journey. 4 best practices for creating meaningful content As you move through the content marketing strategy process, keep these important things in mind: Start small Don’t build upon your strategy until you have a steady foundation. Start with very small, clear goals and set the metrics to measure them. Then, use that data to improve and test something new. Be realistic You should define your strategy by the time, money and resources you can invest. You won’t achieve anything if you spread yourself too thin. Tailor your approach to have a substantial impact. “Know what your resources are, know what you want to achieve in the short-term, then see what’s the best platform to allow you to do that,” said Ruiz Ricart. Prioritize quality over quantity According to a survey of marketers, 83% believe it’s more effective to create fewer pieces of higher-quality content than lower-quality content more often. Be nimble A good content strategy plan is adaptable. If you focus on Instagram and find out the platform prioritizes Reels, you need to focus on Reels. If you notice that your Stories perform well, you pivot your strategy to invest more in Stories. You might even find that your goals change. For example, most new businesses want to generate brand awareness. After the business achieves the necessary level of market penetration, it can adapt its content strategy to get more leads, encourage more purchases or increase brand loyalty. 3 content strategy examples Looking for some inspiration? Learn from these content marketing examples : Wix Over the years, Wix has developed a content strategy that spans the entire customer journey, with teams focused on creating the content customers need to progress through the marketing funnel. “Every single stage needs a very specific strategy,” explained Ruiz Ricart. With traffic as the primary KPI, the Wix Blog uses SEO to increase domain strength and brand awareness. Wix’s social media accounts are dedicated to brand elevation, with engagement as its KPIs. Landing pages are the primary conversion content, so the KPI is the conversion rate. Wix Learn (a learning platform that features webinars, tutorials and courses) is dedicated to nurturing and retaining customers. Finally, our newsletters focus on getting users to invest more in the products. Ahrefs Ahref’s provides informative blog posts as part of their content strategy. The content team markets an SEO tool, and they effectively rank on many relevant search engine results pages. But their articles focus on educating readers about their product, indicating a KPI in conversion or customer retention. Additionally, the Ahrefs marketing team spreads out their investment across a series of webinars, a strong YouTube channel, an engaging newsletter and a landing page for a beginner’s guide to SEO. Animalz Animalz, a content strategy agency with a fantastic blog, relies exclusively on direct traffic—a rarity in content marketing. They aim to sell through their thought leadership, and exemplify what can happen when you allow your content strategy to evolve as it grows. “I’m sure they didn’t start like that,” said Ruiz Ricart. “There’s no way the Animalz owner woke up one day and said, ‘I’m gonna write this amazing piece, people are gonna love it and they’re gonna come to us directly.’” They merely did what they knew how to do: Create content. The lesson here is to rely on your skills. If you’re a real estate agent who knows how to read the market, write an accessible newsletter for the average person who doesn’t want to buy unless the price is right. If you’re witty, try meme marketing. If you’re a wedding photographer, make dreamy slideshows to share on social media.

Marketing your small business doesn’t require a huge expenditure. On the contrary, many effective marketing practices - from making sure to build a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options , it might be difficult to know where to start. Should you opt for content marketing? Networking at local events? Creating ads on Facebook? To help you find the best option for your needs, we’ve compiled a list of 25 small business marketing strategies you can implement on a low budget. Take a read for inspiration and actionable tips, and use this post for reference as you determine how to market your business. Start building your online presence with Wix . Small business marketing strategies Create a professional website Know your industry Shape your brand identity Perfect your elevator pitch Create a blog Build a content marketing strategy Write guest posts Optimize for SEO Generate PR buzz Try PPC Write compelling CTAs Craft powerful landing pages Send strategic marketing emails Try social media marketing Generate local awareness Build a brand community Incentivize user engagement Provide free consultations Experiment with guerrilla marketing Maintain strong customer relationships Ask for customer testimonials Attend a conference Network in person and online Look for co-marketing opportunities Build meaningful partnerships 01. Create a professional website Building an online presence is critical for spreading the word about your brand. With this in mind, create a professional website for your company that serves as the central hub for all information related to it. Putting your stamp on the web will strengthen your company’s credibility and make it easier for people to discover you. It also gives you the opportunity to create compelling experiences for prospective customers - such as blog posts, videos, eBooks, QR codes , and more - that draw them closer to your brand. Tip: Read further how a QR code generator  can benefit your marketing strategies. 02. Know your industry When deciding how to market your business, it’s important to know where you stand in relation to your competitors and target audience . By researching other companies in the field and getting to know your desired customers, you’ll have a better understanding of which marketing strategies will be most effective for your brand and what KPIs you should implement. To learn more about your competitors, create a marketing plan and do an in-depth evaluation of how you stand in relation to them. This will help you develop a well-informed marketing plan based on your competitors’ strengths and weaknesses, as well as perceived opportunities and threats within your industry. At the same time, conduct market research to learn about the customers you’d like to target with your product. This will allow you to define your target market , analyze the needs your product meets and determine the kinds of people who might benefit from it. Once you’ve collected enough data, you can create an organized record of your ideal audience by creating buyer personas , or fictional representations of your target customers. 03. Shape your brand identity As part of your small business marketing strategy, you’ll need to create a brand identity that’s compelling for your audience. That includes everything from choosing your brand colors to determining your brand language and tone. One of the most essential elements of your brand identity is your logo. A good logo can bolster customers’ perception of your business and help you stand out from the competition. On top of that, it makes your company look more professional. Because a logo is the face of your brand, it should accurately portray your business and resonate strongly with your target market. Using a logo maker , you can create a custom logo in minutes to place on your website, social media pages, printed fliers, and more. This step-by-step guide shares important tips on how to design a logo, from choosing the right fonts, selecting your colors and more. 04. Perfect your elevator pitch Sometimes, you’ll find yourself interacting directly with prospective clients or business partners, whether it’s on the phone or at a networking event. To make the most of these opportunities, you’ll need an elevator pitch. This 30-second, pre-prepared speech explains what your company does and helps generates interest in your brand, as well as being an essential step to starting a business . A great elevator pitch is interesting and memorable, and it shows how your business is unique. It should not only highlight your product or service, but also touch on your company’s purpose and values. 05. Create a blog One of the most essential small business marketing practices is to create a free blog . The main purpose of writing a blog is to provide key insights on topics within your niche. However, it also helps improve your website’s SEO, as you’ll be posting regular updates. By writing actionable, informative content about your industry, you can highlight your expertise and give value to your readers. This will help you establish your brand’s authority, improve the perception of your services, and attract and retain customers. These blog templates provide useful inspiration for getting started. 06. Build a content marketing strategy Creating a blog is just the first step in building a broader content marketing strategy. Content marketing forms the core of inbound marketing , which uses valuable, engaging content to organically draw customers to your small business. While blog posts are the most common form of content marketing, there are many more content options you might want to explore. These include (but aren’t limited to): Webinars Online courses eBooks Infographics Podcasts Vlogs YouTube videos Case studies Whitepapers Slide decks Templates Quizzes Choose your content types based on what’s relevant to your niche and what your audience connects with most. Whichever formats you select, the goal is the same: to provide information to prospective customers that gently guides them toward your brand. Learn how to build a smarter approach with an effective AI content strategy . 07. Write guest posts When marketing for a small business, you should aim to publish content on blogs and business publications other than your own. By creating strategic guest posts, you’ll be able to build your reputation as an industry leader while driving traffic to your site. You can find places to post by reaching out to editors at online business and tech magazines. Email these editors directly, contact them through social platforms such as LinkedIn or Twitter, or look for a contributor page on their website. If you don’t want to wait for them to respond, another option is to publish articles on LinkedIn and Medium . In addition to writing informative, original content in your articles, don’t forget to include inbound links. Also known as backlinks, these will direct readers to your site and boost your SEO by telling search engines that your site is an authority in your niche. 08. Optimize for SEO For prospective customers to find your website, you’ll need to improve your SEO. Also known as search engine optimization, SEO is the process of increasing traffic to your website by ranking higher on Google and other search engines. Because this marketing strategy has the power to place your brand front-and-center on the web, SEO is a fundamental small business marketing practice. It's one of the few digital marketing trends that never go out of style. To boost your SEO, place strategic words and phrases that receive high search volume throughout your site. You can find these terms by conducting keyword research on Ahrefs, SEMrush, Google Analytics, and other platforms. You should also make sure to take care of the technical side of SEO. This involves moderating your website to eliminate any problems within its internal structure, as well as improving your page speed and optimizing your mobile website design. 09. Generate PR buzz When your business achieves something noteworthy - for example, a new product launch or an impressive funding round - take advantage of PR to create publicity around the event. You can do this by hiring a public relations professional, or by writing press releases yourself. Don’t hesitate to reach out to editors at big tech or business publications relevant to your niche, as they may be interested in writing an article about your company. Alternatively, you can submit to paid PR websites, such as PR Newswire , PRWeb and Newswire . 10. Try PPC PPC, or pay-per-click, is a type of internet advertising on Google, Facebook and more in which the advertiser pays every time an ad is clicked. It’s a useful small business marketing practice that can generate brand awareness and expand your reach. While PPC advertising isn’t free, its cost per result is lower than many other advertising methods. Even if your marketing budget is limited, it’s worth dedicating part of it to creating a handful of ads. Afterwards, you can analyze the results to determine whether they’re a worthwhile expenditure for driving traffic to your site. 11. Write compelling CTAs A call-to-action is a short phrase that prompts swift, immediate action from your target audience. These instructions encourage people to take steps that guide them through the marketing funnel , like subscribing to a newsletter, starting a free trial, or purchasing a product. CTAs are small but mighty. In fact, their quality can make or break whether a visitor leaves your site or becomes a customer. To write convincing and powerful CTAs, be as short, clear and direct as possible. You should also make it a color that visibly stands out from the surrounding content. 12. Craft powerful landing pages A landing page is a stand-alone web page created to market a specific product or service. Its goal is to guide your audience toward making a purchase, whether by generating leads or converting them into customers. When creating a landing page, be sure to come up with an eye-catching design and killer copy that convinces people to click. 13. Send strategic marketing emails Email marketing is another effective small business marketing tactic. Provide content that your audience will truly enjoy, such as actionable blog posts or helpful free resources, so that your emails come across as valuable rather than spammy. Make it a habit to send weekly newsletters that your subscribers come to expect regularly in their inboxes. Once you gain more subscribers on your mailing list, you can send targeted emails based on the interests and preferences of each customer segment. To get people to sign up for your emails in the first place, reward new subscribers with a special offer, such as a free downloadable eBook or a coupon code to your store. 14. Try social media marketing Social media marketing is the process of crafting content to share on social platforms - such as Facebook, Instagram, Twitter, and more - with the goal of promoting your brand. This involves engaging with your followers in order to generate brand awareness, build brand loyalty, and make sales. To get started, figure out which platforms your customers are spending time on. Are they watching YouTube videos? Scrolling through Instagram? Browsing Pinterest? Based on your findings, create a dedicated company page on the relevant platforms. Be sure to post content that reflects your brand image and voice, resonates with your target audience, and provides real value. You should also interact with your audience in the comments section, as this is an effective way to achieve strong, lasting relationships with your customers. 15. Generate local awareness Take your small business marketing efforts offline by building brand popularity among members of your local community. Starting small - with local events and news networks - can give you a loyal fan base from the early stages of your business. Sponsor local events, and volunteer your branded products for use in local productions, festivals, and workshops. You can also get involved in community projects, such school fundraisers, food drives, and other nonprofit efforts. Not only will this increase your brand’s visibility, but it will also attract customers who support your good work. 16. Build a brand community Throughout all your marketing efforts, aim to grow an online community for your brand. By bringing together your customers and fans, you’ll create a loyal following of people who’d happily recommend your products. In addition to building a social media following and sponsoring local events, there are many other ways to creatively bring together your community. For example, you can host Q&As, live stream behind-the-scenes video, and add a forum to your website where customers can engage with one another. 17. Incentivize user engagement With the rise of social media, user engagement has become a crucial small business marketing strategy. Offering incentives to potential customers is a great way to maximize your engagement efforts online. Encourage people to share content by holding online contests, social media challenges, and more. Spark the interest of your audience by offering prizes to the winners, such as discounts and coupons for your product. The more people share posts about your product, the more you’ll expand your reach and build brand awareness. You can implement similar incentives for referring new customers to your brand. Referral programs are a powerful way to source leads, as people are likely to listen to the recommendation of a trusted friend. 18. Provide free consultations Gently guide prospective customers toward your brand by offering free consultations. This is a great way to persuade customers who are on the fence about whether or not to buy your product or service. That said, be sure not to pressure customers into buying. Instead, get them interested in your product by showing them how it fulfills their wants and needs. 19. Experiment with guerrilla marketing Guerrilla marketing is a low-budget strategy to market your business in creative, unconventional ways. This technique relies on the element of surprise, and includes everything from viral videos to street art to publicity stunts. For effective guerrilla marketing, go public with something imaginative, memorable, and unexpected, as in these creative guerrilla marketing examples . The goal is to generate buzz around your brand and stick in the minds of your audience. 20. Maintain strong customer relationships Establishing deep, meaningful connections with your audience is a subtle marketing strategy that helps you build customer loyalty. All your teams - from marketing to sales to support - should listen carefully to customers’ needs and respond with patience and respect. Make an effort to engage in social listening by proactively holding conversations on social media and taking your customers’ feedback to heart. It’s particularly important to follow up with past clients. Even after your clients complete a purchase, continue to engage them with thoughtful treatment and valuable content. One idea is to give them a gift as part of your holiday marketing efforts. If you show them continuous care, they are far more likely to return to you for more. In fact, studies have shown that 93% of customers are likely to make repeat purchases with companies that offer great customer service. 21. Ask for customer testimonials What satisfied clients say about you will always sound far more convincing than what you say about yourself. For that reason, it’s important to ask for testimonials, or statements from your customers that talk about their positive experiences with your business. Build your brand’s reputation by strategically placing these customer recommendations across the web. Be sure to add testimonials to your website as well as your social media pages. 22. Attend a conference When deciding how to market your business, research conferences in your area. Attending a professional event relevant to your industry is an effective way to grab the attention of potential clients and business partners. You’ll be able to find upcoming conferences with a quick Google search, or you can browse sites such as PaperCrowd , AllConferences.com , or TED . You can also go a step further and give a presentation about your business. Highlight the ways your business stands out from the competition, and use that to spark interest in your brand. Including original, compelling insights in your presentation will help establish you as a thought leader with a serious, viable solution. 23. Network in person and online Take advantage of professional and social events to let people know about your business. In addition to networking at conferences, attend lectures and workshops where you’re guaranteed to run into other industry professionals. Both Meetup and TechMeetups.com are useful platforms for finding such events. On top of that, create a company LinkedIn page to share what you do and connect with other entrepreneurs. Your company page should link to your website and describe your business, and it can also include thoughtful, relevant posts to attract customers, partners, and investors. 24. Look for co-marketing opportunities Co-marketing is a technique in which two companies work together on a co-branded promotional campaign. This practice is mutually beneficial because it harnesses the resources of both companies to reach a wider audience. To find co-marketing opportunities, reach out to local businesses in your area that aren’t your competitors but that offer similar products to a similar target audience. Consider promoting each other on social media, email newsletters, and your blogs. You’ll be giving your partner company additional promotion, and their fans will learn more about your brand. 25. Build meaningful partnerships As you develop your small business marketing strategy, keep in mind that your professional connections can become devoted ambassadors for your brand. For that reason, it’s important to build and maintain business relationships with company partners and others in your field. Even when face-to-face interaction is limited, stay in touch with them on professional platforms like LinkedIn, follow up with them regularly, and be open to collaboration on relevant projects. If they believe in the work you’re doing, they’re likely to recommend you to potential customers who come their way.