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The U.S. consulting industry is worth an estimated $330 billion in 2023—that’s a big pie to carve a slice from. The opportunity is huge and the payoff rewarding. From creating your own hours to choosing the types of clients and businesses you work with, starting a consulting business offers freedom, stability and lots of opportunity. When launching a new consulting business, creating a business website is a must, but so is finding the right idea for you. Below, we share 23 consulting business ideas that will help you fully embrace your entrepreneurial spirit. 23 creative consulting business ideas to try Career consultant IT consultant Legal consultant Fitness consultant Translation consultant Business consultant Marketing consultant Public relations (PR) consultant Social media management Event planning and production Diversity, equity and inclusion (DEI) consultant Animal behavior consultant Healthcare consultant Virtual assistant Personal style consultant Cannabis business consultant Professional organizer Home staging SEO consultant Resume writing consultant Infant or pediatric sleep consultant Creative mindset coach Landscape design consultant 01. Career consultant As a career consultant, you’ll provide clients with guidance around career development and assistance with networking. Your role will typically include helping with job searches, salary negotiations and communications coaching. Career coaching is ideal for entrepreneurs who have a background in human resources. Certificates from life and career coaching institutions can also be beneficial, but they aren’t required. You can differentiate yourself by focusing on a specific market sector or demographic based on your own background (for inspo, read about Nicole Michler's Phase 20 journey ). Like many of the ideas on this list, career coaching doubles as a service business , so creating a professional service website is also an important first step. 02. IT consultant IT consulting businesses provide a wide range of information technology services and often act as an outsourced "tech support" department for small-to-medium businesses (SMBs). Technology and IT consultants can focus on one specific aspect of IT, like cybersecurity and threat management, or offer a menu of IT support packages like server support, data backup and managed IT. These consultants often choose a specific industry to build their business around (like healthcare, legal, SMBs, etc.), but this isn't a requirement. Wherever your experience lies, IT consulting is a great small business opportunity if you have technical expertise and want to branch out on your own. 03. Legal consultant A legal consultant provides guidance on legal matters to businesses or individuals. For example, they may help businesses with compliance issues, contracts and policies, or advise individuals on things like divorce law, accidents/injuries and elder law. For this reason, a person who wants to start a legal consultancy business should have specialized knowledge in a field(s) of law like healthcare, human rights or elder law. Many states require lawyers to have a law license in that state before offering services or taking clients. It's important to research your state's regulations and requirements before launching a legal consultancy business. Learn more: How to make money as a notary public 04. Fitness consultant A fitness consultant works with clients to improve their level of fitness or reach a specific fitness goal. They offer services like one-on-one training sessions (often sold in packages), group fitness classes and meal consulting/planning. Some fitness consultants focus on specific sports or disciplines, like yoga for new mothers, endurance training for marathons or strength and conditioning. Learn more: How to start a fitness business In the U.S., there are no national or state licensing requirements for working as a personal trainer, but it can set you apart if you take the time to get licensed. Training certification programs are available through organizations like the National Academy of Sports Medicine (NASM) or the American Council on Exercise (ACE). 05. Translation consultant Entrepreneurs who specialize in translation do more than help people communicate—they serve as a bridge between worlds, helping people and businesses connect. Translation consultants provide a variety of services including document translation, transcription and live interpretation. To start your business, you should be fluent in at least two languages and be extremely familiar with the culture of the countries whose languages you translate. While you don't need to be certified, it can help you stand out if you have a degree in linguistics. You should also spend some time researching different types of translation businesses, services and needs. This helps you narrow down your focus and is a great way to begin differentiating your company and brand from competitors. 06. Business consultant Business consultant is another hybrid between a consulting and service business idea , covering all aspects of business planning and training. It can include consulting-only services (such as coaching or guidance) or task-oriented services (such as creating a business plan or recruiting leadership). Business consultants tend to focus on one or two areas, such as human resources, marketing, strategy/planning or employee upskilling. Learn more: How to start a successful business Leadership and talent management is an example of concentrated business consulting expertise. Companies like Elsey Consulting Group work with businesses on leadership development, team building, strategic planning and process improvement. All business consultants provide guidance to their clients on how to improve an aspect of their existing business and work with them to develop plans for improvement. 07. Marketing consultant Marketing consultants work with businesses to create, launch and manage marketing campaigns. Depending on the focus, services might include market research, brand development, content creation, search marketing (paid and organic search) and paid digital marketing (creating ads on Google, YouTube, Facebook, etc.). Marketing consultants also provide valuable insights on campaign performance and optimize those campaigns to improve effectiveness. Wix can simplify this process by allowing you to manage Facebook and Instagram Ads and Google Ads right from your website dashboard. As a marketing consultant, this can streamline your workflow: you can easily manage campaigns, optimize ads and track insights all in one place, without having to hop between marketing channels. A background in marketing, particularly in a focused area like mobile marketing or search marketing, is helpful but not required to start a business in marketing consulting. You will certainly need excellent communication and analytical skills, and an interest in the latest marketing and consumer trends. 08. Public relations (PR) consultant Public relations consultants help businesses manage their public image and brand identity, and create buzz about a company, product or person. They're often hired to manage a crisis or maintain a company's overall reputation. Media outreach is a big part of this job, so it's important for PR consultants to have a relationship with editors, media outlets and influencers. If you're early into your career, take some time to build these relationships. This requires some amount of fearlessness and persistence since it involves constant outreach and cold calling. As a PR consultant, you’ll be expected to handle press releases, events, influencer outreach and crisis management. This type of consulting might suit you if you have a background in journalism, communications or media. One way to stand out from competing PR firms and consultants is to build a niche in a specific industry like food, travel or publishing. 09. Social media management Social media consultants help companies create and manage organic and paid ad strategies on social media. The job requires you to stay informed about the latest social media news, trends and platform changes. You should be adept in providing strategic guidance, developing social media content and creating reports that tie campaign goals to outcomes. Your focus could be on a specific platform or tactic, such as Instagram Ad campaigns, TikTok marketing or organic business profile building. While it's easy for companies to build and launch social media campaigns, many SMBs don't have the expertise in-house to run these campaigns efficiently or effectively. That's where you can provide value. To start your consulting business, you should be skilled in leveraging major social media platforms to achieve business goals like lead generation, sales and brand building. 10. Event planning and production Event planning can include planning small events like birthday parties and family reunions, or large-scale events like conferences, trade shows and weddings. Services tend to focus on event logistics, such as venue selection, supplier sourcing and securing vendors. You'll also work with clients to create any content (or secure vendors who do this) for the event, like programs, invitations and announcements. Learn more: How to start a party planning business This is an excellent consulting business for entrepreneurs who are highly organized and adept at project management. While there's not much overhead required to launch an event planning business, you may want to get certified by the Professional Convention Management Association (PCMA) if you plan to work with larger companies. It helps to have relationships with vendors like caterers, sound engineers, photographers, videographers and printers. 11. Diversity, equity and inclusion (DEI) consultant A diversity, equity and inclusion (DEI) consultant helps organizations create a safe and inclusive place for all employees. Services provided depend on the need but often include training, workshops and seminars that promote cultural competency and understanding. It's helpful to have a degree in a subject like psychology, sociology or equity/diversity studies so that you fully understand the complexities around equity and inclusion. You should also have experience working with DEI initiatives, either in the corporate or nonprofit space. Most importantly, you should be passionate about social justice and know how to lead DEI efforts from a results-driven perspective. This can also be a great way to make money as a therapist . 12. Animal behavior consultant Animal behavior consultants help pet owners better understand their pets and learn how to establish a healthy relationship. Often, they'll work with pet owners to address a behavior problem like chronic barking, separation anxiety and phobias. Services could include one-on-one sessions, workshops, seminars or online training courses. You’ll need formal training and certification to be an animal behaviorist, including a graduate degree in behavioral or biological science, and hands-on experience working with animals. The Animal Behavior Society (ABS) sets the minimum standards of education, experience and ethics for this field. Depending on the level of certification you want, it’s important to note that it can take several years of training and education to be an animal behaviorist. 13. Healthcare consultant Healthcare consultants help their clients overcome barriers to quality care by assisting with tasks like finding doctors, scheduling appointments, locating specialists and researching treatment options. If you have health insurance expertise, you can even advise U.S.-based small businesses or individuals in selecting health insurers and choosing a plan. There's a huge opportunity for licensed healthcare providers like doctors, nurses and nurse practitioners to help patients navigate a complex diagnosis or medical issue. For example, Swell Health provides this type of guidance on its healthcare consulting website . Swell Health connects visitors with physicians that provide medical opinions on a range of health issues. 14. Virtual assistant Virtual assistants primarily provide administrative support to SMBs and entrepreneurs. Examples of services include managing email, coordinating schedules, overseeing social media accounts, transcribing documents and organizing files. The sky's the limit with potential add-on services that you could offer (based on your experience and interest). For example, you could provide event planning, travel planning or online marketing services, depending on what your client needs. Learn more: How to start a virtual assistant business , How to make money as a virtual assistant Organizational skills are essential to succeed, as your primary job is to keep your clients organized. Proficiency with office software is a prerequisite as well, since this is as much a project management role as it is an administrative one. 15. Personal style consultant Personal style consultants advise clients on clothing, makeup, accessories, shoes and hairstyles with the goal of helping them look their best. They provide consulting sessions on wardrobe selection, color analysis, body type assessment and even closet organization. Style consultants often provide guidance and shopping assistance for special occasions like weddings, and most offer personal shopping trips to help clients select items and build their wardrobe. If you have excellent communication skills, an eye for fashion and a solid understanding of how color and style works with different body types, this could be the business for you. 16. Cannabis business consultant Cannabis business consultants help companies in this burgeoning industry handle the complexities around starting and running a cannabis business. There’s also a lot of red tape around marketing and advertising that companies need help with navigating. Services could include creating a business plan, obtaining necessary licenses, sourcing suppliers and helping clients understand compliance issues. A background in business or entrepreneurship is helpful for this type of consulting business, but if you have expertise in the cannabis industry, that’s enough to get started. Depending on the state, you may need a license to serve as a cannabis consultant and there may be additional requirements for those who want to work with medical marijuana patients. 17. Professional organizer Professional organizers work with individuals and businesses to bring order to chaos. They focus on making cluttered spaces more usable so that their clients can be more productive. This includes teaching clients how to avoid clutter, setting up organizational systems and providing advice on storage solutions. While no formal education is necessary, experts in this field tend to have degrees in related fields like psychology, business or interior design. This is as much a consulting business as it is a service-oriented business, since you'll work with clients to assess their situation and use your expertise to help them create an effective organization strategy. If you have a passion for order, an eye for design and an interest in helping people find balance, this could be the perfect business for you. 18. Home staging Home staging consultants help homeowners get their house market-ready by using techniques and tactics to improve its appeal to prospective buyers. Home stagers provide services like redesigning or rearranging furniture, decluttering, selecting art and advising on room layout. The goal of staging is to show off the property’s best features and give buyers the ability to visualize themselves living in the space. Staging spaces can be done in vacant homes or existing ones (with the owner's permission). If you have a knack for interior design and are familiar with the real estate market, then this is a good consulting business to consider. It may require some upfront costs like furniture rental, but you can pass this onto your clients, so there's not much overhead to worry about. 19. SEO consultant An SEO consultant offers services to help businesses improve their website's ranking in search engine results—notably Google’s. Services offered may include (but aren't limited to) keyword research, content optimization, link building and technical SEO. It's not uncommon for SEO consultants to offer other marketing or specialty services like local SEO (the process of optimizing a website for local search results), social media management and email marketing. Learn more: How to start a marketing business If you have a background in web design, copywriting or digital marketing, there's huge potential to build a business as an SEO consultant. You don't need any certifications, though it’s helpful to understand website analytics tools (like Google Analytics), SEO research tools (like Semrush or Ahrefs) and content management systems. 20. Resume writing consultant A resume writing consultant works with job seekers to create effective resumes that showcase their skills, experience and achievements. The consultant spends time with each client to gain a comprehensive understanding of their expertise, career goals and potential opportunities. They then create a custom resume tailored to the individual client. Services may also include cover letter writing, profile optimization on websites like LinkedIn and interview coaching. Resume writers need strong writing skills, knowledge of hiring trends and the ability to effectively communicate with clients. A background in human resources or recruiting is often the starting point for a resume writing consultancy. In addition, a sound foundation in workflow management skills—and the tools that support them—is helpful since resume writers tend to work with many individuals concurrently. 21. Infant or pediatric sleep consultant Infant and pediatric sleep consultants help new parents establish healthy sleep habits for their baby or child. This is an excellent small business opportunity for entrepreneurs who have a background in parenting, psychology or nursing. It helps to be familiar with the latest research on infant/pediatric sleep patterns and practices, too. Beloved June is an example of a sleep consultancy business that provides a range of services for new parents. The business is owned by Ashley McAlexander, RN, BSN, a certified infant and pediatric sleep consultant. Services include sleep consulting, lactation support and potty training (among others). 22. Creative mindset coach Creative mindset coaches use a combination of coaching and creative techniques to help clients get "unstuck" and overcome creative blocks. They focus on finding solutions to problems and work with clients to move past obstacles that may keep them from producing their best work. Services often include brainstorming sessions, task-based activities, goal setting, journaling prompts, mindfulness practices and life coaching. Learn more: How to start a coaching business , How to make money as a therapist This one's for you if you have experience with the arts or psychology. It's helpful to have experience with teaching or coaching so that you can provide guidance on creating habits that promote creative flow (something all creatives need). 23. Landscape design consultant Landscape design consultants work with homeowners, businesses or both to create beautiful outdoor spaces. They assess the existing state of a space, create a plan to improve the landscape design and help source plants and materials. They may also hire contractors for yard clean-ups, planting and installing hardscapes like decks and patios. Learn more: How to start a landscaping business Landscape designers can explore offering maintenance packages to ensure that their clients' outdoor spaces are well-kept. Unlike landscape architects, landscape design doesn't require professional education and licensing. Even so, it helps to have training and experience in horticulture and landscaping. It's additionally beneficial to have a network of contractors who can provide any hardscaping services needed (this could be part of your value proposition). For more inspiration check out this extensive list of consulting business name ideas or you can also use a consulting business name generator  for inspiration.

With a customizable, professional landing page builder , you can create a coming soon landing page that shares details about your brand’s upcoming products or services before they hit the market. Let’s dive into how and why a coming soon landing page can help you market your new releases and generate excitement around your brand. Developing a new product or service requires more than simply perfecting your product and deciding to create a website to sell it. When it comes to sales, a strategic marketing strategy is equally important. The time before your big launch is crucial for advertising and developing your brand identity. Pre-launch campaign featuring a coming soon landing page can help you achieve both. Pro tip: Once you create your landing page, you can distribute it to your user base along with all of your online assets via a link in bio tool such as Hopp by Wix. In this article, we’ll go over: What is a coming soon landing page? Why do you need a coming soon page? What should be included in a coming soon landing page? 10 examples of coming soon landing pages How to create a coming soon landing page on Wix Coming soon landing page templates Ready to create a coming soon landing page? Get started with Wix today. What is a coming soon landing page? Before diving into specifics, let’s discuss what a landing page is . A landing page is a website or web page dedicated to getting visitors to follow through on a call-to-action (CTA) . When companies advertise online, they often use landing pages to convert new leads. Landing pages commonly aim for visitors to sign up for an email list or free trial, or make a purchase. A coming soon landing page (also referred to as a product launch page) specifically allows businesses to market their products or services before they launch. These types of landing pages play an important role in pre-launch campaigns, as they are temporary online spaces entirely dedicated to building buzz around new products. Why do you need a coming soon page? Coming soon landing pages allow visitors to get more information about your product, stay updated on its launch, subscribe to your mailing list and contact your company. The reasons to create a landing page before a new product release include: Builds excitement and generates anticipation Coming soon landing pages generate enthusiasm about your upcoming product launch—the same way movie trailers do for soon-to-be-released films. They can help build a customer base who eagerly anticipate your product's release and look forward to buying it. Markets your brand image You also use the time before your product launches to build brand identity and recognition. Coming soon landing pages allow potential customers to familiarize themselves with your company, product and brand values—increasing the chance that they'll purchase from you in the future. Create an email list A subscription form on your coming soon landing page can help you build an email marketing list to communicate updates to interested customers. Beyond your launch, you can use the list to further engage customers and send them special offers. Gain social media followers Active engagement with targeted audiences on social media can help you get eyes on your brand. In fact, brands with a social media presence make an average of 32% more sales than those without. By adding links to your social accounts, you can gain more followers with your coming soon landing page. What should be included in a coming soon landing page Imagine you're hosting the party of the century. You must build up anticipation and get your guests excited before the big day. On the party invite, you would probably share basic logistics, such as the party’s date, location and theme. But to keep people on their toes, you wouldn’t give away all the details or party surprises. The invite would be short and sweet, yet captivating and alluring. Think of your product launch as the party and your coming soon landing page as the invitation. To build intrigue and excitement, keep your landing page design concise with just enough information to capture interest. Include the following components in your coming soon landing page to ensure your launch is a can't-miss event: 01. An attention-grabbing headline A headline is a title or phrase that captures the attention of visitors: It should be short, catchy and contain just enough content. In addition to using enticing language, apply a large, easy-to-read font to inform and engage visitors. Here are a few headline examples that you can make your own: Coming Soon: [Product Name]: The Best Solution for [X] That Will Change the Way You [Task] Introducing the [Product Name]: The [Benefit] Solution You've Been Waiting For Get Ready for [X]: We Can Hardly Wait Tip: Writer’s block got you down? Use our title generator to come up with a catchy headline for your coming soon landing page. 02. Strong CTA This is a landing page best practice . Since you haven't launched your product yet, getting the word out is more important than making sales. Therefore, instead of CTAs that result in purchases, your coming soon landing page CTAs should encourage visitors to subscribe to your email list, follow your brand on social media or sign up for a free trial. You can also offer pre-orders for your product, but just know that many customers may want to wait until the release to purchase. Some of the best landing page builders include strategic CTA placements in their existing templates. 03. Countdown timer A countdown timer is a design element that builds excitement and creates a sense of urgency around your upcoming launch. This can be especially effective if your promotion is time-sensitive or you have a limited supply of the product. If you feel a countdown timer doesn't fit your branding, clearly highlight the launch date on the landing page so visitors know when your product or service will go on sale. 04. Contact information The better you communicate with potential customers, the more likely they’ll return to your brand. Include your company address (or at least the city), email address and phone number (if applicable) on your coming soon landing page so visitors can easily reach out with questions. 05. Social media links According to Statista, people spend one third of their time online on social media. Once you’ve built social media accounts for your brand, include links to each platform on your coming soon landing page to help strengthen your presence. 06. Email subscription form Collect visitor email addresses and start building your mailing list with this crucial element. Ask for the minimum amount of necessary information, such as name and email address, to make filling out the form quick and easy. 07. Strong visual design Coming soon landing pages need not be visually complex. In fact, minimizing distractions improves landing page conversion rates by 10% . Use simple words, short phrases and high-quality imagery to grab attention and communicate your point without distraction. Like all your marketing assets, your landing page must align with your branding. Don’t forget to optimize your coming soon landing page for mobile, too — check out these mobile landing page examples to get started. If you're not sure where to start, test drive a few of the best AI landing page builders . 10 examples of coming soon landing pages These examples highlight some of the most strategic and well-designed coming soon landing pages today. Though some brands unpublished their pages after the product was released, you can still learn plenty from them. 01. Lemme by Kourtney Kardashian Lemme’s coming soon landing page was straightforward and simple. Kourtney Kardashian’s vitamin gummy brand used a large headline and email subscription form to generate buzz and curiosity around her upcoming product launch. Subtle graphics and bright colors grabbed visitors’ attention without giving too much away. 02. Disney+ Disney+ used its pre-launch landing page to offer pre-orders. The bright blue "Sign Up Now" CTA boldly contrasted with the black background. Designers chose five major movie categories to highlight on the top fold, which included Star Wars, Marvel, and Pixar. Imagery of well-loved shows encouraged nostalgic visitors to pre-order the streaming service, and a large countdown clock built anticipation to the November 2019 launch date. 03. Jennifer Lopez Jennifer Lopez introduces her 9th album, This is Me…Now , with an incredibly alluring coming soon landing page. It contains very little text, instead featuring a large video that showcases a young Lopez as she transforms into her present day self. In the clip, Lopez provides a voiceover of, “This was me then,” followed by “And this is me now.” The Musical Experience, 2023 appears across the screen, building excitement around Lopez’s newest album. 04. rhode skin On Hailey Bieber’s skincare pre-launch page, designers used the brand’s futuristic header font. The headline "coming soon" was written in large, lower case letters. Soft grays and pinks aligned with rhode skin’s branding, and an email subscriber form and social links invited visitors to get in touch. And while the page didn’t explicitly state the product description, the large image of Hailey Bieber built intrigue and curiosity. 05. Harry’s This coming soon landing page for Harry’s razors was clean and concise. It used conversational language to convey the brand’s laid back, down-to-earth tone. Along with the neutral colors and simple, sans serif typeface, a large image of a razor took center stage, conveying the product theme: shaving. 06. Oppenheimer This coming soon landing page truly builds up the excitement for Oppenheimer 's July 21, 2023 release date. Visitors immediately see the movie's main character standing against a background of dramatic orange clouds and a to-the-second countdown clock. Buttons to view the trailer and movie announcement sit in the center—the colors, shapes and countdown imply a suspenseful, mysterious movie. 07. Ohko The simplistic design of this page fits the bill of an upcoming NFT website. Uncentered text written in pixelated computer font and video game graphics against an all black background create an old-school vibe. 08. Bossa Restaurant Bossa is the newest London restaurant from Brazilian chef Alberto Landgraf, and is scheduled to open mid-February 2023. This simple page places the restaurant name in a large, trendy font atop a burnt orange background. The e-mail list subscription CTA is clear and direct, sitting right above the restaurant address. 09. Brane Audio Brane Audio's coming soon landing page features its upcoming product: the Brane X wireless smart speaker. Parallax scrolling applied to the background of these sleek product images makes the interface move and transform as you make your way down the page. The polished, modern design along with the futuristic and techy-vibe relays sophistication and innovation. 10. Gorillaz Cracker Island Even beloved bands see value in creating a coming soon landing page to announce a new album release. Here, the bright pink colors, band logo design and Gorillaz-esque animation perfectly matches the band’s infamous brand image. A scrolling slideshow of buttons offer visitors pre-order options to kickstart sales. Visitors can also go straight to the band’s site or browse their official store if they'd rather wait for release day. How to create a coming soon landing page on Wix To build a coming soon page, first learn how to create a landing page on Wix. You can use two methods: either using a blank website and creating one from scratch, or choosing a landing page template . Here's how to do it: Create a Wix account and go into the Editor. Click Pages on the left side of the Editor. Click + Add Page at the bottom of the panel. Click + Blank Page to create a landing page from scratch or Add Page to choose a template. Type the page name. For example, this could be "coming soon" or your business name. Click Done. Click the Show More icon on the page in the list. Click Settings. Click the Layouts tab. Select No Header & Footer. (Optional) Make the landing page your site's homepage: a. Click the Page Info tab. b. Click Set next to Make this your homepage? 4 tips for creating a coming soon landing page Keep it simple Your landing page should stick to the point and be easy to read. Don’t overwhelm visitors with too much content. Make your brand name stand out in an easy-to-read font and keep graphics and text to a minimum. Engage visitors Consider including a unique element to piques visitor interest, like Jennifer Lopez did for her upcoming album landing page. Designers maintained a clean and concise design featuring a video of Lopez transforming from her younger to older self. This visually appealing addition keeps visitors on the page for longer and ignites curiosity about how the new music will compare to her classics. Include a clear CTA Your landing page markets your upcoming product and prepares customers for the launch. When visitors subscribe to your email list, they become more invested in your product and are 40 times more likely to purchase . If not launching an email campaign, at least include a clear CTA so visitors will know what to do to stay informed. Use a large header 8 out of 10 people will read your landing page header, so ensure it stands out. A large header helps grab people’s attention and hold it for as long as possible—an incredibly difficult feat on the internet. Coming soon landing page templates We've hand-picked five coming soon landing page templates from Wix to kickstart marketing your next product. Once you choose a template you like, you can customize it with your own brand colors, images, logo and more. Celebratory coming soon landing page Bright colors, spinning shapes, clean, bold typeface and parallax scrolling make this an effective coming soon landing page. The graphic, confetti-style shapes add pizazz and excitement and make the page look like a party invite, building festive anticipation. Business coming soon landing page A black and white cityscape behind an office window conveys modern professionalism. This landing page template would fit new service businesses, such as accounting or law firms. The serif header font fit the accomplished branding style, too. The contrasting beige CTA button takes visitors to the email subscriber form so they can stay in-the-know with launch updates. Classic coming soon landing page This completely customizable template features simplicity at its finest. A white background and minimal text are easily optimized to your specifications. Add a countdown timer or on-brand imagery to excite your audience. Slideshow coming soon landing page Bold and direct, this template showcases a slideshow as the background with a large header overlaid on top. The bottom fold offers space for contact information and an About Us section where you can share details of your upcoming launch. Product coming soon landing page Modern design and an ombré background make this template perfect for an innovative product launch—think: tech gadgets, contemporary house decor or skincare products. A bold, black “Subscribe" button sits underneath the central image so brands can collect email addresses. Social links lie vertically on the right side of the page, waiting for users to engage with them.

To be considered a competitive player in today’s economy, you must possess the right set of business skills. You’ll become more efficient and effective in meeting your professional goals, such as creating a business website and opening up new opportunities. Our article will go over the top 10 business skills you need in your toolbox to stay ahead of the curve and make impactful decisions for your business. What are business skills Business skills refer to various capabilities that can help you excel in the workplace. These include management, financial accounting, communication and planning skills. Hard vs. soft skills When talking about business skills, you need to understand the difference between hard and soft skills. Hard skills are specific abilities necessary to perform a task, such as programming, designing, writing and coding. Soft skills, on the other hand, are more abstract. They refer to task completion methods, such as organizational, problem solving and communication skills. While some people may be naturally communicative or possess other soft skills, no one’s born a Javascript programmer. Why business skills are important Business skills are a crucial component of starting a business , getting ahead in the workplace and increasing overall confidence. Learning a myriad of business skills may result in: Excellent client relationships Profitable sales and marketing channels Motivate employees to improve their performance Greater attention on professional social media, like LinkedIn 10 business skills you need The following business and entrepreneurship skills can highly benefit your professional growth. Communication skills Networking Team building Emotional intelligence Project management Strategic planning Decision making Time management Leadership skills Negotiation skills 01. Communication skills Communication skills tie into almost every other business skill. More than half of small business owners say communication is the most important skill for success. Those owners who maintain good relationships with their employees and communicate in a clear and positive manner may see higher levels of efficiency. The same is true when communicating with suppliers, business partners, colleagues, managers or customers. In the workplace, you need strong communication skills for one-on-one conversations, presentations and business meetings. The best communicators can empathetically listen. Furthermore, when you understand others’ perspectives, you can accommodate their personal needs. In turn, others will have an easier time trusting your leadership. 02. Networking Networking is the art of building and maintaining professional relationships. Your network may include past and present colleagues, college acquaintances or even friends and family. If you’re growing a business, looking for partners or searching for new opportunities, learn how to connect with others in your field—and establish yourself as a leader in your industry. You might want to attend networking conferences, strike up conversations at work functions and connect with people on LinkedIn. 03. Team building One person can't own all work-related tasks. To meet bigger goals, you need a team and learn to work collaboratively. Assembling the right team and managing all members effectively may influence your success. Team building requires you to understand the strengths and weaknesses of each individual, knowing how to best motivate each of them and helping them form better relationships with each other. 04. Emotional intelligence Emotional intelligence is the ability to relate to, understand and accommodate both you and your colleagues’ emotions. At times, you’ve got to control your emotions to create a more positive work environment. People who possess this business skill generally have better work performance and communication skills, and can handle stress and conflict more easily. 05. Project management Managing projects is a core component of business. Entrepreneurs, managers and team leaders learn project management for team building, decision making, strategic planning, time management and financial planning. Thus project management is more than just another soft business skill, encompassing a variety of talents and versatility. Every business, big or small, can benefit from talented project managers. 06. Strategic planning A vital business skill, strategic planning involves defining long term-goals and priorities, and creating plans to achieve them. You must know how to break down and analyze pain points to find solutions. Strategic planning also requires critical thinking and solid organizational skills, enforcing habits of successful people in the business world. 07. Decision making Any successful entrepreneur will tell you that decision making is a necessary business skill, from naming a product to choosing the direction for a multi-national corporation (see how to become an entrepreneur ). Today, many owners use data analysis for important business decisions. Learn to process and understand the data at hand, forecast future trends and make decisions accordingly to become an asset to your team. 08. Time management Time is the most precious resource we have to meet goals, come up with budgets and find the best workers for each task. But without proper time management, it’s near impossible to achieve everything you set out to do. You need to know exactly how much time to allocate for each task to ensure you remain on track, especially in your day-to-day work. Use time management tools within your organization and add an online scheduling software to your website to manage business calendars, staff and clients. 09. Leadership skills Running a successful business usually requires more than just one person. At some point, you may need additional people to take on specific responsibilities, but they’ll need your guidance and leadership skills. A good leader will impart their vision to the rest of the team by relaying the company's values and principles. Some leadership traits include honesty, confidence, commitment and creativity. 10. Negotiation skills Sharpen your negotiation tactics to give you the upper hand in almost any situation. For example, Harvard Business School’s Mike Wheeler says to be open to improvisation and plan to think on your feet. “However you happen to see yourself as a negotiator, most people you deal with likely have a different style, at least to some degree,” he adds. Negotiation skills can help you strike better work deals, shorten timelines with suppliers and score bigger contracts.

If you’re looking to understand how to make a website for your business, portfolio, landing page or blog that’s simple and informational, consider building a static website. With Wix’s user-friendly platform , you can create and launch a professional website without any coding knowledge. In this article, we’ll walk through the steps of building a static website using Wix, from how to plan a website , to choosing a template, purchasing a domain name and getting your site online. Plus, we’ll show you a static website for inspiration. What is a static website? Why build a static website? Ways to build a static website Features of a static website How to build a static website Static website example What is a static website? A static website is a website with fixed content that is viewed the same way by every visitor—no matter what browser they use. Static websites are composed of web pages created using web development languages such as HTML , CSS or JavaScript, meaning each page is stored as its own single HTML file via a server. When someone visits a static website, their web browser makes a request to the server to display the HTML file for a specific page, such as a homepage. Content on a static website does not change unless the website owner manually edits and updates it via the page’s HTML file. The difference between static vs dynamic websites , is that a dynamic site generates “content that changes on every page within the website,” based on user input, says Adi Huri, Wix’s Creative Product Manager for Wow. Common static websites include personal websites , online portfolio websites , brochure websites, one-off landing pages and other information or read-only sites. Before you decide whether to build a static website or not, it's important to set your goals for your site . Why build a static website? You may choose to create a static website for the following reasons: Simplicity With a static site you quickly set up a website and handle their own website maintenance . They do not need to integrate databases or other complicated scripting which can impact how long it takes to build a website . First-time web creators or those with limited technical skills often choose static websites. Cost Static websites are cheaper to host than dynamic websites. The hosting server does not need to support server-side processing and only uses HTML and CSS. And since they're quicker to build, static websites often have fewer up-front costs. Reliability and performance Since static websites require fewer exchanges with a server, they often run faster than dynamic websites in terms of page load speed . This can benefit websites with large traffic surges or important information that needs to be live at all times. Security Static pages don’t use external plug-ins, databases or server-side scripting. As these are common entry points for outside agents, static pages have a lessened security risk compared to a dynamic site—a benefit for site owners worried about sensitive data. Tip: Any type of website built on Wix is guaranteed website security fully managed by experts—from threat prevention to real-time detection and rapid response. SEO With Wix performance standards, static websites can have an improved chance at ranking due to their quick page load speed. Ways to build a static website A static website can be built no matter a person’s technical skills. Here are some common ways to build a static website. Hand-coding If you know HTML, CSS and JavaScript, you can build a static website by hand from scratch. While you can fully control your website’s design and functions, this option is time-consuming. It also requires advanced coding knowledge or means hiring someone with that expertise. Static site generator You can use a tool to convert source content into static HTML files for a simple website creation and management process. You'll then need a developer to help create templates that will make up the structure and layout of your site. The static site generator then processes both your content files and your templates, transforming them in static HTML files. They can then be sent to a web server or Content Delivery Network (CDN), for a live site. Website builder The easiest way to create a static website is to use a no-code website building platform like Wix. Wix offers website templates , an intuitive drag and drop HTML editor and web design tools that require minimum technical skills. Content management system There are many examples of these CMS, that were originally developed to organize online content but which can also be used for basic website building and structures. Think WordPress or Drupal as some well-known examples. Features of a static website Most static sites have the following website features : Straightforward navigation Static websites typically link to different web pages via a menu or list, so users can easily find their desired information. Fixed content Static website content will not change unless the owner manually updates it and users will see the same content every time they visit. Limited interactivity Users cannot interact with static websites the same way they would a dynamic website’s real-time content. While they may be less engaging without fancy or interactive design effects, they provide a solid, reliable user experience. How to build a static website in 4 steps Want to learn how to make a website on Wix ? Start by choosing a template, or build it from scratch following our recommended steps: Choose a template for your website Add web pages Get a domain Publish 01. Choose a website template To create a static website, login to your Wix account or sign up and select the right template for your business. Then, tailor the template to match your brand. Here are the most common static website templates: Resume website templates Portfolio website templates Landing page website templates You can also check out these website examples for inspiration. 02. Add web pages In the Wix Editor, select “Add Page,” and choose any customizable page. Prepare text and visual content to add to your web pages. You might want to include an About page and Contact page. Add a title to each new page and play around with the layout to better engage your audience. For example, a split screen layout lets you share an image alongside text. If you are building a highly visual website, use a fullscreen image layout to highlight your images. 03. Get a domain Before you connect your domain, you’ll need to come up with a domain name. You can use a domain name generator tool to help you churn out domain name ideas, but it’s best to mimic or closely resemble your brand name, tone and message. Then, check the availability of your domain name using a domain name search tool. Select a domain extension, also known as top-level domains (TLD), which identify a website’s purpose, owner or geographic location—.org, .com and .net. Once you’re content with your potential domain name, claim it before someone else does. Register a domain name with Wix and connect the name to your static website. With the purchase of a Wix premium plan, receive a free domain name for a year. Make sure to make choosing a safe and secure domain an essential part of your website launch checklist . 04. Publish Finally, click Publish to launch your static website with Wix. Static website examples This consulting site makes a striking impression with a bold, no-frills static design. Aristotle Performance’s website is made up of a handful of clean, direct pages that focus on showcasing the company’s mission, services and leadership insights. Because its core purpose is to communicate expertise and values rather than deliver personalized content, the site remains intentionally static—ensuring every visitor experiences the brand’s message exactly as it was meant to be seen. Check out these other static website examples all built on Wix Empowered Artist : Created by entertainment specialist Jenny Langer, it offers a standout example of how to connect with your niche while providing valuable services, all with a static website. Static websites don't have to be dull or boring, far from it. Full Circle Lawn Care : Static websites can be a highly effective way to showcase your business, they can also be used to promote your business and if needed, help run it too. How to build a static website FAQ What is a static website? A static website is a website that is not generated dynamically and remains fixed. This means that the content of the website is stored on the server as individual files, and the pages are not generated on the fly when a user visits the website. Why should I build a static website? Static websites are faster, more secure and easier to maintain than dynamic websites. They are a good choice for websites that don't need to be updated frequently. How do I build a static website? To build a static website, you need to choose a template, add pages, get a domain and publish. You can choose from many website templates, both free and paid. Once you have chosen a template, you can add web pages with unique titles and content. Then, you can register a domain name. Finally, publish your website to make it available to the public. What are static websites good for? Static websites are a great option for businesses that want more flexibility and cost-efficiency. They are created using pre-rendered HTML files, which makes them faster and more secure than dynamic websites. Static websites are also cost-efficient because they are lightweight and often faster and cheaper to serve than dynamic files. Can I build a static website for free? With Wix, yes you can create a free static website by choosing from hundreds of customizable static templates. What's the fastest way to build a static website? The fastest way to build a static website is using a website builder like Wix. Wix offers drag-and-drop functionality, pre-designed templates and an AI-powered website builder. Are static websites easy to build? Yes. Static websites are generally easy to build, especially for beginners. Builders like Wix offer user-friendly tools and templates, making it simple to create static sites without any coding knowledge. How do I update a static website? It depends on where and how you build your site, using a website builder like Wix, makes a static website easy to access and update. Changes can be made from your site editor and published as needed.

Thinking about creating videos for YouTube? Smart move. Billions of YouTube users devour the platform’s video content every day. But where exactly should you start? And what YouTube content will engage subscribers and loyal fans? It depends on what you have to share. Perhaps you’d like to help business owners create a website or promote their brand. Or, maybe you want to share your hobby with other enthusiasts. You can even monetize your videos by reviewing products and unboxing sponsored products. Don’t worry if you’re not 100% sure what you want to create your YouTube channel around yet. The following 50+ YouTube video ideas will move you in the right direction. YouTube video ideas for your company Meet the team Behind the scenes Explainer videos Customer testimonials New product announcements Marketing videos 01. Meet the team In one of the first videos you upload to YouTube , introduce yourself (if you’re a solopreneur) or your team. Consumers strongly connect to businesses when they see the faces and hear the voices of the people running things. 02. Behind the scenes Want to show people your freelance setup? Or your agency’s snack fridge? How about a glance into a brainstorming session? Or a walk through your hotel during a business trip? Give viewers an up-close look at your company’s day-to-day. You can also use this opportunity to walk through decision-making processes - like the meeting where you came up with your YouTube channel name , for example. 03. Explainer videos Software companies often use these videos to simplify high-tech solutions for prospective users. Often animated, explainer videos bring personality and clarity to otherwise challenging or boring topics. Cisco’s video on secure remote work shows how to make technical information interesting. 04. Customer testimonials Video reviews and testimonials effectively draw new customers to a business. Whether you embed them on your site or share on social media, upload your videos to YouTube to organize them in one place. 05. New product announcements If you own a business or make your own products, use YouTube to announce your latest creations to the world. A short YouTube video will give customers and prospects a good look at your new releases and drum up excitement. Check out Wix’s YouTube announcement for the branded app builder . 06. Marketing videos Don’t be afraid to mix up the content you share on your business’s YouTube channel. To start a YouTube channel that provides value to your viewers, post educational videos that share key information and insights while subtly promoting your brand. Educational YouTube video ideas for professionals 7. Webinars 8. Whiteboard presentations 9. Productivity hacks 10. Coding or design tutorials 11. Business startup tips 07. Webinars Webinars—a seminar conducted over the web—are a popular virtual lead generation tool for businesses. In addition to posting on your website, live stream your webinars on YouTube. 08. Whiteboard presentations In a whiteboard video, someone teaches a specific subject classroom-style. Easily created using either a physical or virtual whiteboard, use these instructional videos to boost your YouTube SEO . This “Whiteboard Friday” video from Moz , for instance, ranks within the top five Google search results for “featured snippets.” 09. Productivity hacks Many writers use blog posts to teach people productivity or time management tips. Supplement your blog posts with an explanatory YouTube video. 10. Coding or design tutorials YouTube users like learning design and development skills through video tutorials. Create useful hand-on and screen share videos for this audience to become a successful YouTuber . Look at this Wix tutorial as an example. 11. Business startup tips Many new business owners turn to YouTube to learn how to start a business, like how to create an invoice , what a profit and loss statement is, and what’s needed to hire the first employee. YouTube videos can provide general business insights, tips, and tools to those needing quick and straight-forward answers. YouTube video ideas for events 12. Event promotions 13. Highlight reels 14. Individual presentations 12. Event promotions Many companies promote their events with a social media post or email campaign, but did you know you can promote them on YouTube as well? Create a YouTube video to show what the experience will actually be like—an effective way to convince people to buy tickets. For example, look at this quick teaser video promoting the 2021 TED Countdown Global Livestream . 13. Highlight reels Some people want to relive events while others want to see what they missed out on. Creating a highlight video from an event or conference can promote your brand and lead to sales. 14. Individual presentations Your event likely contained individual presentations or sessions that fired people up. Rather than publish your entire event on YouTube, share a few select presentations to get people thinking about the next one. What about Vimeo? That's an option too if you prefer a platform with more privacy settings for work-related videos. Video ideas for influencers and vloggers 15. Introduction video 16. A day in the life 17. Facts about me 18. What's in my bag? 19. What's on my phone? 20. My favorite.... 21. Shopping haul and unboxing 22. My personal story 15. Introduction video Rather than jumping right into vlogging or influencer marketing, earn viewer trust and give them a reason to subscribe with an introduction video. 16. A day in the life No need for a camera to follow you around 24/7. Anyone can create day-in-the-life videos using selfie mode or a tripod. Give subscribers a look inside your world—perhaps a funny part of your day or or maybe your rock-solid routine to guarantee every day is better than the last. 17. Facts about me Influencers and vloggers don’t casually use YouTube—they post to strategically grow large and dedicated fan bases. If you want a large following, then open up and help viewers know you personally. 18. What’s in my bag? “What’s in my bag?” videos are a fun way for people to discover more about you (like how you always have dog treats on hand). Promote companies’ products and make money on YouTube with them, like this example with Alexa Chung for Harper's Bazaar UK . Just remember to call out any sponsorships ahead of time. 19. What’s on my phone? This YouTube video reveals more about you as a vlogger or influencer. You can provide helpful tips on which apps to use and how to organize them as well. 20. My favorite… Place to winter holiday? Lipstick brand? Halloween movie? If people avidly follow you on YouTube and other platforms, they’ll love these personalized preferences and recommendations. 21. Shopping haul and unboxing videos Young influencers typically document their luxury shopping hauls, but this growing trend has room for more practical takes, too, like budget back-to-school shopping for parents. Look at Unbox Therapy , an entire channel dedicated to showcasing products, for inspiration. 22. My personal story Do you have a relatable story? Share it with your YouTube subscribers to build a new connection. Tech video ideas 23. Product tutorials 24. Best of 25. Product comparison 23. Product tutorials Written tutorials and setup guides can be as unintelligible as IKEA instructions. Visually breaking down the process can help people troubleshoot common issues. Here’s one with a design hack— one IKEA cart, three ways . 24. Best of Mobile games. Business software. DSLR cameras. Pick your tech expertise and then film “best of” round-ups to help subscribers find the right one. 25. Product comparison If two or three popular solutions are on the market, your subscribers want to know your take. A product comparison video shows off the pros and cons of each product, while also demonstrating your preferred option. Video ideas for news outlets and journalists 26. Top news 27. Political commentary 28. Social commentary 29. Interviews 26. Top news This YouTube channel idea has staying power, thanks to the never-ending news cycle. Just make sure you pick an in-demand niche like sports or science. 27. Political commentary It doesn’t need to be an election year for a political news channel to be relevant. Come prepared with tough skin on this highly divisive topic, as you’ll get people from all perspectives chiming in on your content. 28. Social commentary If topics like celebrity news and upcoming entertainment releases are your cup of tea, then a social commentary channel might be up your alley. 29. Interviews If you can connect and conduct Q&As with people your subscribers want to hear from, then get into interview segments. First We Feast , for instance, dedicates an entire segment of its channel to its interview show “Hot Ones”. Intellectual YouTube video ideas 30. Concepts and theories 31 Opinion and response videos 32. Mythbusting 33. Science and nature 34. History videos 30. Concepts and theories Do you often muse about topics that others find entertaining or mind-blowing? If that’s the case, YouTube might be the perfect platform to share your theories or break down complicated concepts. That’s exactly what the highly successful The Try Guys channel does. 31. Opinion and response videos This coin has two sides: The people who create opinion videos and those who directly respond to them. Either option makes for an excellent YouTube video. 32. Mythbusting Do you enjoy deconstructing flawed arguments, beliefs, or even myths? Perhaps you’d like the challenge of being a YouTube mythbuster. 33. Science and nature Science and nature captivate people. Use your videography skills to find an avid fan base craving your awe-inspiring content. While you may not be on National Geographic ’s level, you can check out their content for inspiration. 34. History videos You don’t need to be a history professor to share interesting stories or facts from the past—especially if you can have fun with it. Consumer explainer video ideas 35. Beauty how-tos 36. Life hacks 37. Home improvement 38. Cooking videos 39. Do's and Don'ts 35. Beauty how-tos These beauty videos teach people how to look good and feel confident in their skin. If you’re a makeup, fashion, or hairstyling expert, this could be a great option. For example, this ‘Best Moisturizers’ round-up from K-beauty channel Beauty Within . 36. Life hacks DIY videos help people fix everyday problems or once-in-a-lifetime issues. If you know easy-to-implement or creative solutions, you could devote an entire YouTube channel to them. 37. Home improvement Consumers don’t just want help improving their lives or bodies. From masterful gardening to interior decorating, an audience wants to learn what you know about your home. Take Marie Kondo for example—600K+ subscribers tune-in to her channel to learn her tidying secrets. 38. Cooking videos As gourmet at-home cooking grows increasingly popular, cooking channels have become some of the most-watched on YouTube. Contribute your unique cooking specialty. 39. Dos and don’ts While explainer videos include actionable steps to complete a task, dos and don’ts focus on education. These videos fill-in consumers with everything they need to know before making a decision or action. Health and wellness video ideas 40. Workout guidance 41. Mental wellness tips 42. Nutrition 43. 30-day challenges 40. Workout guidance Workout tips not only help people get the most from their workouts, but they also keep people from hurting themselves. Personal trainers, gyms, and other physical wellness experts can use these videos as organic YouTube advertising . 41. Mental wellness tips Many wellness-focused YouTube videos offer physical training tips, but you can offer mental health advice as well. In a stressful world, platforms like Headspace pave the way in mindfulness content, offering guided meditation and other high-demand reflective practices. 42. Nutrition Although some cooking and nutrition videos may crossover, the latter prioritizes educating viewers about health. 43. 30-day challenges Many people participate in 30-day fitness and wellness challenges. Film your challenge and share your progress to inspire others on YouTube. Entertainment review ideas 44. Movie reviews 45. Season recaps 46. Travel reviews 47. Restaurant reviews 48. Gaming videos 44. Movie reviews You don’t have to work as a professional movie critic to make reviews worth watching—especially if your interest lies in an under-appreciated genre. Devote your channel to a specific niche and watch the YouTube subscribers roll-in. 45. Season recaps Are you a fan of a hugely popular show? Better yet, one that’s aired for over a decade with no signs of stopping? YouTube channels dedicated to episode and season recaps perform especially well with subscribers looking to devour as much information on the show as possible. 46. Travel reviews Just as consumers want help investing in a product, they also need help deciding on travel. Travel YouTube channels cover a variety of topics — top travel destinations, how to find good deals, the best hotels, airlines, car rental services, and so on. Here’s an example from Condé Nast Traveler YouTube channel showcasing “3 Of The Coolest New Hotels To Visit In 2021.” 47. Restaurant reviews Video reviews of restaurants, bars, or cafés show prospective diners what the food looks like and what the experience feels like. 48. Gaming videos Typically, you see two gaming channels types on YouTube: ones that round up and review games by topic (e.g. scariest, best characters, most surprising plot twists, etc) and those that dive into walk-throughs, speed-runs, and cheats for specific games. If you game, you can highly engage your audience on YouTube this way. Fun YouTube video ideas 49. Music videos 50. Dancing videos 51. Singing videos 52. Comedy 53. Cute (fill in the blank) videos 54. Taste testing videos 55. Draw my life videos 49. Music videos While anyone can create their own music videos for YouTube, brands can use them to creatively attract new customers and turn existing ones into loyal fans. 50. Dancing videos Dance videos and trends don’t only go viral on TikTok. If you’re a skilled, passionate dancer, show off your moves or teach others your skills on a YouTube channel. You can always explore the TikTok YouTube channel for inspo. 51. Singing videos The world discovered now-legendary musicians like Justin Bieber and Carly Rae Jepsen thanks to the videos they published on YouTube. Whether you aspire to pop stardom or you just like singing as a hobby, share your work on YouTube. 52. Comedy Everyone has their own sense of humor. Make someone laugh through stand up routines, comedy skits, hidden camera pranks, parody videos—the list goes on and on. Draw inspiration from the Funny or Die YouTube channel and its 3M+ subscribers. 53. Cute [fill in the blank] videos Who doesn’t love a video that warms their heart or makes them chuckle? Just determine which cute videos you want to aggregate and publish. Cute animals? Cute couples? This popular type of content tends to generate many views. 54. Taste testing videos You could go a couple routes with taste testing videos: You could film yourself tasting another country or region’s food, or if you’re a professional chef, you could film your responses to others’ food. For example, Buzzfeed’s Italian Grandmas Try Frozen Pasta humorously highlights the differences between authentic Italian food and frozen meals. 55. Draw my life videos These storytelling videos combine a narrator sharing a personal anecdote while an artist illustrates the story on a sheet of paper or white board. Sharing YouTube videos on your website Find that sweet spot of content that you enjoy creating and that people clamor to get a hold of, and you could end up with a very successful YouTube channel. To spread the word about your videos, embed them on your Wix website and on social media to introduce more people to your content, enhance your brand, and improve your SEO. Learn more: How to make a YouTube banner How to make a YouTube thumbnail YouTube video ideas FAQ What are the best topics for a YouTube video? Here are a few timeless and consistently popular YouTube categories to help spark ideas and inspire your content creation. Educational content:  Tutorials, how-tos or explainer videos work well if you enjoy teaching others. For instance, a video on "Web design basics" or "Top 5 DIY home projects" could cater to curious learners. Entertainment:  Humor, skits or even reaction videos are always in demand. Creators like comedians or performers can leverage this category. Product reviews and comparisons:  Tech enthusiasts or beauty experts often attract a large following by reviewing products like laptops, smartphones or cosmetics. Personal vlogs:  Share your daily life, travel adventures or personal insights. Viewers enjoy connecting with creators through relatable or inspiring storytelling. Niche topics:  Solving specific problems or sharing unique hobbies like gourmet cooking or collecting rare items can create a loyal and engaged audience. Gaming:  Gameplay walkthroughs, live streams or reviews of the latest games continue to attract massive audiences, especially among younger viewers. Fitness and wellness:  Create workout routines, yoga sessions or share mental health tips to inspire a healthier lifestyle. Food and recipes:  Share cooking tutorials, unique recipes or even food challenges to appeal to food lovers. Tech tips and hacks:  Offer advice on using software, apps or gadgets more effectively to assist tech-savvy audiences. DIY and crafts:  Teach viewers how to create handmade items, organize their spaces or tackle creative projects at home. News and commentary:  Provide insights, opinions or breakdowns on current events, pop culture or trending topics. Music and performing arts:  Share original music, cover songs or performance videos for those who enjoy the arts. How to go viral on YouTube? Going viral on YouTube takes creativity, strategy and timing. While there’s no guaranteed formula, these tips can boost your chances: Know your audience : Use YouTube Analytics to understand their preferences and create content that excites or educates them.  Create shareable content : Capture attention quickly, use humor or storytelling and make videos fun or valuable to encourage sharing.  Follow trends : Add your unique twist to popular trends or challenges for more visibility.  Optimize titles & thumbnails : Use eye-catching thumbnails and titles that spark curiosity and reflect your video’s content.  Promote on social media : Share videos on Instagram, TikTok or Twitter and collaborate with other creators to grow your reach.  Be consistent : Regular uploads increase opportunities for viral success and help build a loyal audience.  Stay authentic : Show your personality and values to connect with viewers and keep them coming back.  Experiment & learn : Test different formats, analyze performance and use feedback to refine your content. Which content is best for YouTube beginners? Here are some beginner-friendly content ideas to help you kick-start your journey and create engaging videos that will attract viewers and grow your channel.  Passion projects:  Create videos about topics you love—cooking, fitness, travel or hobbies. Authentic enthusiasm attracts viewers.  Personal introductions:  Share who you are and your channel’s purpose.  Tutorials:  Teach a skill like a simple recipe or craft.  Reaction videos:  React to music, trailers or viral challenges.  Vlogs:  Document daily routines, trips or DIY projects.  “How I started” stories:  Share personal experiences or lessons learned.  Experiment with topics, focus on simplicity (a smartphone is enough!) and stay consistent. Over time, you’ll refine your content and grow your audience!

Yes, Wix does have email marketing and once you've created a website , launching an email marketing campaign is easy to do (and free.) Learn more about how to use Wix  as a website builder and to manage your business. Wix email marketing features Intuitive email editor Wix's easy-to-use editor, make it easy to create mobile-friendly emails in just a few minutes with no design degree required. You can create from scratch or choose from one of the editor's professionally designed templates to give yourself a head start. Then make it your own, tweak the fonts, play with colors, switch up the background even add a video. Whether you’re promoting a product, sending out a newsletter, or just saying hello, you’ve got everything you need, in the email editor, to make it look polished and on-brand. Email automation With Wix's automated email campaigns, you can schedule perfectly timed messages to keep your customers in the loop, whether you’re announcing an upcoming event, running a flash sale or sending a friendly nudge to revisit your store. Want to boost open rates? Add a personal touch with dynamic values that drop in your contacts’ names automatically. It’s a simple move that makes your emails feel less like mass mail and more like a conversation and that should mean more clicks, more engagement and more results. Learn more: What is email automation? Advanced data analytics Wix's in-built analytics allow you to track everything in real time, from delivery and open rates to the exact links people are clicking. Want to take it a step further? Run a split test (A/B testing) to see which version of your content resonates best. It's the easiest way to learn what’s working, what’s not and how to make every future campaign more effective. Email templates Choose from a range of professional designed templates that make it easy to create an email marketing campaign without needing to be a designer. Learn more: What is email marketing? How to create an email marketing campaign with Wix Whether you're promoting a sale, sending out updates, or sharing your latest blog, this guide is designed to help make email marketing simple but impactful. 01. Choose a template or start from scratch First head to the email marketing section in your Wix dashboard. You’ll be asked to choose how you want to start: Use a template : Wix has a range of professionally designed layouts for everything from product launches to templates for events. Create from scratch: Feeling creative? Start with a blank canvas and build your email exactly how you want. Be inspired by these email marketing examples. 02. Customize your email Now the fun part, customizing your email. With Wix's drag and drop editor you can: Add elements (images, buttons, dividers, you name it) Edit your text directly in the layout Choose a theme for fonts and colors Change the background Even switch text direction if needed Pro tip : Keep your message short and sweet, think one to three short paragraphs. Too much text, the more chance of it landing in spam folders. Also, you know your audience, so think carefully about what will resonate with them. Whether its text, images or video make sure to consider all of your options. When designing email layouts, prioritize mobile responsiveness, accessibility standards and a clean, visually appealing format that drives engagement. Balance text and visuals effectively, use proper headings and white space for easy scanning and ensure your calls-to-action are aligned with your messaging. Dor Cohen, distribution specialist at Wix.com 03. Preview and test Before hitting send, remember to review your campaign. You can do this by clicking on Preview and Test (top right of the editor). Click the mobile icon to see how it’ll look on phones Click the desktop icon for the computer version Pro tip: Send yourself a test email so you know exactly what your subscribers will see This doesn’t count against your email quota, so feel free to test away. You can also send it to friends and family to get their opinion. 04. Choose your audience Now it’s time to decide who to send your email to. You can: Pick individual contacts Use labels or segments to group people (like past buyers or newsletter subscribers) Import a list from Gmail or a CSV file if you’ve got new subscribers not in Wix yet Pro tip: Don’t send to inactive contacts, it can mess with your delivery rates and increase the chances of your email going to spam. Wix lets you filter them out easily. 05. Press send (or schedule) The last step is to give your email its final details and send it off. Here’s how to do it. Write your subject line, you can personalize it with your contact’s name or your site UR Set your "From Name" and reply-to email address Choose when to send: either now or schedule it for later Once you click send, Wix will review it to make sure everything’s compliant, and then—boom—off it goes to your audience. And you can share the email link on social too. Your email campaign is live, now what? Once your campaign is live, keep an eye on your data. You’ll be able to see metrics and data that will allow you to evaluate the success of your campaign and identify where you need to make changes to improve your: Open rates Click-throughs Engagement trends Learn more: Why use Wix? Wix Email Marketing FAQ Is Wix email marketing free? Yes and with Wix's free email marketing you get access to a user-friendly drag-and-drop editor, designer-made templates, automated emails, audience segmentations and custom reports. Upgrade your plan if you want to add to your monthly email allowance, remove Wix branding from emails, schedule emails in advance, send emails from multiple email addresses or share emails in web view with a custom domain URL. How many emails can I send a month? With a free plan you can send up to 200 emails a month with Wix.

Back around its online debut in 2011, the parallax scrolling effect made waves as a new and exciting web design trend. Many internet fads have come and gone in the years since, but parallax scrolling has established itself as a fundamental design asset that’s here to stay. When you're deciding how to create a website , parallax scrolling is a great way to add depth and movement to the browsing experience. Below you’ll find a full explanation of what parallax scrolling is, complete with a selection inspiring examples of parallax scrolling websites to learn from and a few website templates to get you started. What is parallax scrolling? Parallax scrolling is a web design technique in which the website background moves at a slower pace than the foreground. This results in a 3D effect as visitors scroll down the site, adding a sense of depth and creating a more immersive browsing experience. Parallax is based on optical illusion. Since the human eye perceives objects that are close to us as larger than things farther away, we perceive distant objects as if they were moving more slowly. The illusion has been long adopted into parallax across different mediums, fostering a realistic effect. Its first use was in traditional animation, dating back to as early as Disney’s Snow White and the Seven Dwarfs , and in video games such as Super Mario . With advancements in CSS and HTML , parallax effects later evolved into the world of web design as we know it today. Here are nine outstanding parallax scrolling examples built with Wix, handpicked for your web design and making a website inspiration: Parallax scrolling examples 01. Mild Design Emilie De Grosbois, a Montreal-based visual artist and the founder of Mild Design, can show us a thing or two about how to make a portfolio . Her own portfolio website strikes visitors with an impressive welcome: a series of intricate fullscreen images displayed in a long scroll. These are some of the best website images we've seen. By use of parallax, the transition from one image to the next becomes not only smoother, but it also adds a sense of depth, as if the images gently glide on top of each other. 02. Nolan Omura Nolan Omura is a Hawaii-based photographer and videographer specializing in underwater photography. His ingenious take on the parallax scrolling effect adds depth and motion to his already captivating homepage design. By dividing the page into full-width strips, site visitors are met with exhilarating shots of aquatic life each time they scroll down further. The strips float gently above one another, using a mix of both parallax and reveal scrolling effects. Giving the photographs even more movement are minute animations. While these are barely discernible, the website animations - combined with the use of parallax and video - make this page fully come to life. 03. Chris Covert Aerospace engineer Chris Covert’s bold resume website is just as professional as it is innovative. The site’s design and interactivity manage to inject much of Chris’ personality into what could have otherwise been a dry list of skills, experience, and education history. Chris places shots of his printed CV and business card in the center of the screen. Using the reveal scroll effect, the website background images swiftly changes behind them as the visuals stay put, achieving a surprising result. Paying much attention down to the smallest of details, the website provides a remarkable answer to the question of how to write a resume . It also includes a downloadable PDF document of the CV for potential employers to print out. 04. Ivy Chen Designer and illustrator Ivy Chen’s use of parallax makes for a unique portfolio website, in which her works gradually reveal themselves as if by scrolling magic. Ivy’s use of the parallax scrolling effect is not only mesmerizing, but also amplifies and explains the page’s content. As a multidisciplinary designer, she operates at the intersection of illustration and graphic design. The two fields are integrated seamlessly, with her fashion illustrations slowly transforming into real life garments as we scroll. 05. Industrial Jewellery Jewelry designer Hila Rawet Karni’s website employs parallax scrolling to create an interesting, multifaceted browsing experience. By layering images and text on top of one another and having them move at different speeds, the page seems to be constantly changing and forming new compositions as we scroll. The layered look also helps this small business website keep up with the latest web design trends. Notice, for example, how the middle photo of a sitting woman stays in place as other elements drift alongside it. That photo eventually rolls out of the screen too, making room for other sections of this website and achieving a dynamic feel. 06. Barco Sorriso Digital illustrations and a vivid color palette lend a cheerful, welcoming tone to this nonprofit website . The top fold depicts a boat in the ocean, fitting for an organization whose name means ‘The Boat Called Smile’ in Portugese. As we scroll down this multilingual website, however, the ocean view of the first fold is gradually obscured behind the greenery of the second. This sleek transition, achieved by use of parallax scrolling, brings to mind the layers and depth of animated films or video games. 07. Karlie Kloss This elegant and clean website is the perfect modeling portfolio for supermodel Karlie Kloss. The website color scheme aims for simplicity in its choices of white, gray and black, and so do the generous amounts of white space. At the same time, this classy look is combined with small touches that keep the website far from ordinary: the subtle use of pink, the heavy black font, and the sense of motion imparted by parallax scrolling and the use of video. 08. Hana Knizova London-based Hana Knizova’s photography website features a long scroll of images revealed and obscured using parallax scrolling. The photos on the homepage are an introduction to Hana’s varied projects and many specialities as a photographer, from editorial to portrait to maternity photoshoots. Simultaneously, the images also double as the website menu , creating a unique navigation system where each image leads to a different inner page. 09. Frankie Ratford The personal website of graphic designer, digital nomad and entrepreneur Frankie Ratford is colorful, vibrant and bubbly. The sunny colored top fold features several layers of parallax. While Frankie herself remains static in a candid and relatable portrait, her name slides upwards from behind the photo, followed by a bio section that glides on top of the same image. The rest of this graphic design website makes more subtle uses of parallax scrolling in its display of various informative details. Enabling parallax scrolling on your Wix website To enable parallax scrolling on your Wix website, use strips that have a color, image, or video background. Combining multiple strips together can enrich the effect. How to enable parallax scrolling on a strip : 1. In the Editor, click ‘Add’ on the left menu, then choose ‘Strip.’ 2. Click ‘Change Strip Background.’ Here you can change the background to a color, image or video of your choice. 3. Click ‘Settings’ on the Strip Background, and under ‘Scroll Effects’ choose the desired effect (Parallax, Reveal, Zoom-In or Fade-In). 4. Check out the effect in action in Preview mode, and revise if needed. How to set your background image to parallax scrolling : 1. In the Editor, click ‘Change Page Background.’ 2. Click ‘Settings’ on the background image. 3. Under ‘Scroll Effects,’ select ‘Parallax.’ Website templates with parallax scrolling To get started easily, choose one of our many website templates that’s designed with built-in parallax scrolling, then customize it to your needs. We’ve selected three such templates to help you in creating a website: Online Personal Care Store : This template for an eCommerce website features its products on clean, solid backgrounds. At the same time, parallax scrolling is applied to photos of people interacting with the products, setting them apart and making for a more interactive experience. Bread Shop : This mouthwatering template is made up of several full-screen strips with parallax scrolling. A cinemagraph on the third strip adds an extra sense of motion. Let’s Play : This multi-layered parallax template achieves a sophisticated look with a color-changing gradient fullscreen background and a static layer of typography. For additional information, check out this detailed template tutorial . Learn more: What is mouse parallax? Parallax scrolling FAQ What is the best use of parallax scrolling? Parallax scrolling is best used sparingly and strategically. It's most effective when used to create a specific mood or atmosphere, or to highlight a particular element on a page. Parallax scrolling should not be used on every page of a website, and it should not be used in a way that makes it difficult for users to navigate the site. Why is parallax scrolling avoided? Parallax scrolling can be avoided for a number of reasons. For example, it can be difficult to implement on mobile devices, and it can also make websites feel less accessible to users with certain disabilities. Additionally, parallax scrolling can be overused, which can make it feel gimmicky and unprofessional. What does parallax mean in video games? In video games, parallax is a technique that is used to create a sense of depth. This is done by making the background images move at a different speed than the foreground images, which creates an illusion of movement. Parallax is often used in platform games and racing games to create a more immersive experience.  What size image should be used for parallax scrolling? The size of the image you use for parallax scrolling will depend on the size of your website and the effect you want to create. In general, you will want to use a large image that is at least the same size as your website's viewport. However, you can also use smaller images and scale them up using CSS. What is an example of a parallax effect? An example of a parallax effect is on a website where the background image scrolls more slowly than the text or graphics in the foreground. This creates a sense of depth and movement, making the design feel more dynamic and engaging. What is a parallax in layman's terms? Parallax is when things closer to you seem to move faster than things farther away. Imagine looking out a car window—nearby trees zoom by, but distant mountains barely seem to move. Websites use this idea to make scrolling feel more interactive by moving different layers on the page at different speeds.

In 1978, Gary Thuerk of Digital Equipment Corporation sent out the first ever mass email to approximately 400 clients. He claimed to have generated $13 million worth of sales as a result, revealing the high potential of email as an effective marketing tool. Today, email marketing remains one of the most efficient methods for promoting brands and engaging with prospects and customers. Since Thuerk's first email, campaigns have evolved over the years from mass email blasts to strategic, highly targeted messages. In this article, we’ll dive into what email marketing is, as well as how your brand can use it to build engagement and growth. Does Wix have email marketing?  We explain what features you get with Wix's email marketing and how to build your own campaign. What is email marketing? Email marketing is an effective type of marketing that involves sending emails to prospects and customers. This valuable tactic can be used for a variety of purposes, including driving conversions, promoting products, or generating interest and loyalty in your brand. Learn more: Small business marketing While far from being novel, email is a key strategic channel for nearly every industry and is one of the most effective ways to convert people into customers. In fact, research has shown that organizations receive an average ROI of $42 for every dollar spent . Benefits of email marketing Marketing emails can fulfill several purposes for your company or organization, depending on their content. Their main benefits include: Promoting your products or services Building engagement with your brand Driving traffic to your website Turning prospects into customers Turning one-time buyers into loyal fans Because email is a direct line of conversation with your customers, it has advantages over other forms of marketing communication. First, people are more likely to see an email than a social media post, which may not appear in the feeds of prospective customers and followers. Second, emails let you send different messages based on your subscribers’ individual desires and needs. Compared to one-size-fits-all marketing campaigns, this targeted form of communication is far more effective in generating conversions. Types of marketing emails From automated emails to weekly newsletters (we've got some email marketing examples and newsletter examples here ), different types of messages achieve different goals for your brand. You can use a combination of them to put together a comprehensive email marketing strategy: Email campaigns are sent with a specific purpose in mind, whether it’s to promote a special offer, encourage users to download a whitepaper or e-book, or sign up for a free trial. Email newsletters are sent on a consistent basis to provide regular updates to subscribers. A newsletter might share new blog posts or case studies, discuss a product update or recent milestone, or highlight upcoming events. For more information, take a look at this article on how to make a newsletter that stands out. Automated marketing emails are automatically sent based on predefined triggers. For example, you might send a welcome email to new subscribers, a celebratory email to subscribers celebrating their birthdays, and a reminder email to customers with abandoned shopping carts. Or, you might send a drip campaign that nurtures leads and convinces them to buy. Whichever email automation you choose, you can set up strategic automated responses using free email marketing tools . Automated transactional emails are another effective form of marketing automation that are automatically sent following a transaction. They include order confirmations, shipping updates and reminders about appointments or events. While these emails are quite simple, they’re important for building customer trust, particularly for eCommerce websites . How to do email marketing Now that you have some background on email marketing, it’s time to learn how to create effective marketing emails in 5 simple steps: Build your mailing list Choose an email marketing service Segment your audience Create great content Optimize your campaigns 01. Build your mailing list The first step in beginning your email marketing strategy is to get subscribers. Keep in mind that you’ll need to obtain people’s permission in order to use their addresses. It’s poor practice to purchase a mailing list, and most email marketing companies have a strict permission-based policy. In addition, you’ll need to make sure you’re compliant with any applicable laws, including the CAN-SPAM Act in the US, the General Data Protection Regulation (GDPR) in the EU, and the Canadian Anti-Spam Legislation (CASL) . With that in mind, the best way to build an email list is to use tactics that encourage people to voluntarily sign up. One way to do this is by using lead magnets - something valuable that you give away for free in exchange for an email address. Most lead magnets aren’t products but, instead, digital goods that you can create cheaply and easily using your industry expertise. These include: E-books Webinars Whitepapers and case studies Business toolkits and guides Consultations Coupons Once you define your lead magnets, add opt-in forms to your website to encourage people to sign up. Be sure to use enticing headlines and compelling CTAs asking users to subscribe. For instance, you might offer a downloadable guide to email marketing using the title “The Complete Email Marketing Checklist” and the CTA “Download Now.” Next to the CTA button, you’d have one field for the subscriber’s name and another for their email address. You can place these forms in a variety of strategic places on your site, including a pop-up, sidebar, or a blog post. 02. Choose an email marketing service Because email marketing involves handling a large number of subscribers, sending targeted messages and analyzing your email metrics, you’re going to need a robust email marketing service to help you manage and organize your work. There are several different platforms available, including: Wix Email Marketing MailChimp Moosend GetResponse ConstantContact SendInBlue Wix Email Marketing is a particularly effective tool that you can conveniently integrate into your website. It includes inbuilt analytics features, such as statistics on email opens, views and clicks, so that you can analyze the performance of your campaigns. In addition, you can customize the design of your emails so that they look professional, reflect your brand identity and resonate with your audience. On top of that, Wix Email Marketing lets you connect your email to your website . That way, you can send emails through a special business email address, and view data about their performance directly through your site's dashboard. 03. Segment your audience Another key email marketing tip is to divide your audience based on their unique interests, characteristics and behaviors. This process, called segmentation, allows you to send more targeted communication so that your emails directly appeal to the wants and needs of your target market. There are a few different categories by which to divide your subscribers. These include: Demographics: Factors as age, gender and income level can tell you about a person’s needs and interests. Geographic area: Information about your audience’s country or region can help you tailor your content based on different interests, languages and cultures in different parts of the world. Website behavior: Data about users’ interactions with your website - such as which pages they visit and which products they view - can point to their interests and help inform your targeting strategy. Purchase history: Details of your customers’ purchases can help you differently target one-time versus repeat buyers, as well as send distinct messages to people with different interests. Amount spent: The amount of money customers have already spent on your site can give you an idea of how much they’re willing or able to spend in general, and what kinds of products they’re likely to buy. Position in the marketing funnel: Whether a user is a brand new subscriber or has an abandoned shopping cart, you can use this information to create emails that guide them toward making a purchase. Personal interests: Information about people’s personal interests - which you can gather by allowing users to create profiles on your website or save their favorite items - gives you a better understanding of your customers’ individual preferences. Overall, keep your communication as targeted as possible, even if you choose to send email blasts to mass audiences. By sending different email campaigns between these categories, you can create content that is more relevant, relatable and convincing. 04. Create great content At this point, you have everything set up to start creating your email marketing campaigns. The next step is to generate the content itself. Whichever kind of content you’re creating - an automated message, a newsletter or an update about a new product - you’ll need to keep a few key principles in mind. First, remember that your goal is to become a welcome guest in your subscribers’ inboxes. Rather than come across as spammy or annoying, craft thoughtful emails that provide your audience with real value. You can do this by providing perks or insights your subscribers will appreciate, whether it’s actionable tips, exclusive content or a seasonal coupon code. The writing itself should be engaging, too. Build rapport with your audience by speaking to them individually (e.g., addressing them by name and writing in the second person). Infuse your content with personality, and add humor when appropriate. Your goal is to sound like a helpful friend, rather than a corporation. Finally, conclude with a professional email signature , as this creates an immediate association between your brand and the campaign. 05. Optimize and improve Once you’ve written and sent your emails, you’ll need to analyze your email marketing KPIs so that you can continually optimize your campaigns. These metrics should already be built into your email marketing service. The most important analytics to track include: Delivery rate: This tracks the number of emails delivered. If some emails aren’t getting delivered, you may be sending to addresses that don’t exist. 95% or higher is considered to be a strong delivery rate; if your number is any lower, clean up your subscriber list and delete any invalid addresses. Bounce rate: Opposite from the delivery rate, this metric shows how many of your emails were not delivered. If your bounce rate is high, you risk destroying your sender reputation, which can trigger filtering and blocking on your IP. Be sure to regularly purge your email list to keep your bounce rate low, boost your engagement rates and avoid the spam folder. Open rate: This shows the percentage of subscribers who opened your email, giving you an understanding of whether people are actually interested in your messages. If your open rate is low, consider how you can improve your email content, better target your audience and create more compelling subject lines . Click rate: This reveals how many people click on the links within your emails. It’s also a helpful way to understand which links generate the most clicks. If your click rate is low, chances are you need a more strategic targeting strategy and better CTAs. Spam complaints: This shows whether your emails are getting marked as spam. To avoid this, make sure you have a valid list of subscribers who have opted in to receive your content. You should also maintain high open rates and low bounce rates to maintain a strong sender reputation and avoid the spam filter. Based on these numbers, you can find out what is working and what needs to be improved in your email campaigns. You can then use this analysis to refine your marketing strategy , engage subscribers and boost your conversion rate. Email marketing best practices As you optimize and improve your email campaigns, there are a few key strategies you’ll need to implement in order to avoid common email mistakes and, instead, boost engagement and drive conversions: Follow proper email etiquette: Always make it your goal for people to actively appreciate and enjoy your emails. This means treating your subscribers with kindness and respect. Only message people who have demonstrated interest in your company by subscribing to your emails. Also make sure to keep your promises to your users: use a subject line that isn’t misleading, don’t send emails more often than you say you will, and make it easy for people to unsubscribe. Perfect your timing: Think carefully about the time of day you send your emails. There is no black-and-white answer for which times are more strategic than others; in fact, your audience’s age, location, and occupation will affect their email open times. However, you can get a sense of which times work best for your business by performing A/B tests and using the results to inform your future campaigns. Stay mobile-friendly: Recent research has shown that mobile accounts for nearly 50% of all email opens in the US. For that reason, it’s critical your emails are optimized for mobile as well as desktop viewing. Consider ways to adapt to the small size of the mobile screen, including making your subject lines shorter, simplifying your formatting, reducing your image sizes, and using large CTA buttons that users can easily tap with the thumb. Add value: You may have enticed your customers to subscribe in the first place by offering them some sort of value, whether it’s a free downloadable guide or coupon code. After that initial offer, keep the value coming. Continue to delight your customers with actionable tips, special content, and the occasional holiday or birthday message. You’ll generate engagement - and build brand loyalty - as a result. Pro tip: Check out these email marketing statistics to help strategize your email marketing efforts.

If you want to make a splash in your industry, you’ll need a marketing strategy that nurtures your audience over time. That’s where drip marketing comes in. With a name that brings to mind the tranquility of falling raindrops, a drip campaign is a series of emails scheduled over the course of several days. This strategy tends to generate more engagement - and drive more conversions - than standard email marketing. You can get started with drip marketing using this helpful email marketing service . Here’s a comprehensive overview of the process - including examples of different types of drip campaigns and step-by-step instructions for crafting your own. What is a drip campaign? A drip campaign is a form of email automation that is most commonly used for email marketing . By this method, a series of pre-written, pre-scheduled emails is sent to your contacts over an extended period. The timing of each email in the campaign is based on predefined triggers. For example, you might schedule a particular email to be sent to users after they subscribe, and a second one 3 days after that. This way, you deliver your message in gradual “drips,” adapting your communication strategy to your audience’s behavior. There are several benefits to sending drip campaigns. First, they help you gently nurture your contacts over time, building interest progressively rather than overwhelming them with an aggressive campaign. Since drip emails are targeted and personalized, they tend to be more compelling to users than a single email blast . Ultimately, this technique can lead to fewer unsubscribes and an increased conversion rate. Second, drip emails boosts engagement by keeping your business at the forefront of your audience’s minds. They serve as an ongoing conversation about your brand, establishing trust over time and gently guiding them through the sales funnel. What drip marketing platform should you use? The most convenient way to create drip emails is to do so when you create your own website . That way, you’ll be able to keep all the information about your business - from site data to email marketing campaigns - organized on a single platform. To get started, navigate to Business Tools in the sidebar menu of your Wix dashboard. From there, hover over Customer Management, and then click Automations. Using the Multistep Automations feature, you’ll be able to create a sequence of up to 10 highly targeted email drips based on a single trigger. What are the different types of email drip campaigns? You’ll find that automated email sequences are useful in a variety of scenarios, whether you’re following up with a customer after a subscription or getting them to purchase the items in their shopping cart. Here are examples of the types of drip campaigns you can create: Welcome emails: Create automated welcome emails when a new person signs up, subscribes, or requests a free trial. Let them know you’re glad to meet them, and introduce your company’s products and insights to build a strong first impression of your brand. Lead nurturing campaigns: Write a series of lead nurturing emails that, over time, convinces prospective customers to buy. This can include educating users about your industry, or offering them free trials and consultations. As you move people further down the marketing funnel, consider ways to onboard them to your product, such as getting them to sign up for a webinar or download your app. User engagement campaigns: Craft messages that invite users to return to your site. For example, you might want to send a “We miss you” email to subscribers that haven’t interacted with your brand in awhile, or a “You might also like” email that entices them to browse more of your offerings. Abandoned shopping cart emails: Build email campaigns that re-engage customers, particularly those with full shopping carts who still haven’t checked out. Cart abandonment is a huge problem - in fact, the average rate is approaching 80% - and drip emails can reignite the purchasing process. To close sales, target those shoppers with a series of powerful automated prompts that pulls them back in. Renewal emails: Send renewal reminders to customers if your product operates on a subscription basis. If the renewal is automatic, notify users that their account will be charged with a pre-written automated email. Otherwise, alert them that their subscription is about to run out, and create a drip campaign that prompts users to sign up again for your service. Confirmation emails: Create a confirmation drip that not only thanks customers for their purchases, but that also generates continued engagement. After sending the thank you email, for example, consider re-engaging them with drip emails that promote new product features or accessories. Step-by-step tutorials: Create a series of bite-sized educational courses to share your expertise and generate traffic to your site. By offering subscribers a comprehensive set of drips - rather than a sequence of unrelated emails - you can build interest and engagement in your brand. Try repackaging blog content into a multi-part email crash course, whether it’s a quick SEO tutorial or a series of social media marketing tips. How to set up a drip campaign Ready to create an email drip campaign of your own? Here’s how to get started: Identify your main goal Determine your target audience Plan the campaign Create compelling content Start the campaign Refine your strategy 01. Identify your main goal Perhaps you’re eager to obtain new leads, or maybe you’d like to generate buzz around your brand. Whatever you’re aiming for, it’s important that you have a clear goal in mind as you craft your drip campaigns. To define your goal, think about what you’d like your audience to do by the end of the drip campaign. Do you want them to buy a product? Sign up for a free trial? Re-engage with your site? If you’re having trouble deciding on a specific goal, try seeing whether any of the following resonate with you: Promote a product Make sales Build brand awareness Boost engagement Drive sign-ups or registrations Once you’ve selected your goal, write it down. This will serve as the roadmap for your entire drip campaign. 02. Determine your target audience Email marketing isn’t one-size-fits-all; instead, you’ll find yourself more consistently achieving your goals if your messages feel personal and relevant to your readers. With that in mind, you’ll need to craft different emails for specific subsets of your target market. The process - called market segmentation - involves dividing your audience into different customer types based on their shared features. These characteristics can range from anything from their demographic data to their behavior on your site to their purchasing history. Based on this information, you’ll want to create triggers that determine which campaigns you’ll send to which people. For example, you might create a trigger for abandoned shopping carts. In that case, your segment could be people who haven’t returned to their shopping carts in 24 hours or more. You’d then create a drip email campaign specifically for this segment, with the goal of closing the sale. Another trigger might be a new subscription to your company newsletter . Here, you’d create a segment for new subscribers. You’d then send a drip of welcome emails to people who fall under that category. 03. Plan the campaign At this point, you should know what your goal is in sending your drip emails, and which groups of people you’ll be sending them to. But how many drips should you create? And how often should you send them? On the one hand, you want to keep your audience interested and engaged. On the other hand, you don’t want to annoy them with too much content. Effective email drip campaigns vary from 4 to 10 emails, with a space of 3 days to 2 weeks between messages. You may want to leave a gap of just 3-4 days between your first few emails so that you can engage with users immediately after the trigger. After that, space out your emails further to avoid overwhelming your contacts. Keep in mind that while there are a few best practices, there are no magic numbers. After you send out your first few drip campaigns, analyze your data and adapt the quantity and timing of your emails until you hit the sweet spot. 04. Create compelling content So you’ve defined your goals, determined the segments and triggers, and planned the timing and spacing of your drip emails. Now, you’ll need to dive into the content itself. As you write the emails, aim for a message that’s helpful, interesting, and drives readers toward your desired action. Here are some email marketing tips for creating powerful content: Use strong subject lines: The first step toward a successful drip marketing campaign is getting people to open the message. If you’re feeling stuck, take a look at these tips on how to write an engaging subject line . Make it personal: People are more interested and engaged when they feel that your emails are meant for them . Use your audience segments to determine which messages and promotions will attract different groups. Then, tailor your drip campaigns accordingly. Use a consistent brand voice: Brands, like people, have personalities. Help your contacts get to know - and love - your business by building a memorable brand identity. You can do this by adopting a particular way of speaking or tone of voice in your emails, whether it’s humorous and fun, professional and authoritative, or something in between. Keep it concise: Don’t overwhelm your subscribers with a deluge of new information or big blocks of text. Keep your message short and sweet - with plenty of white space - to make them easily digestible and increase the likelihood of people reading them. Focus on value: Don’t simply use your emails to explain the details of your business or the features of your offering. Instead, focus on how your product or service benefits users. Create a sense of urgency: Make users feel that their next action can’t wait. You can do this by offering exclusive deals with deadlines, such as a coupon code that expires in one week. Include a CTA: Each of your emails should include a call-to-action that guides readers toward your ultimate goal. This should be presented as a prominent button with direct, action-oriented language such as “Start now,” “Download,” or “Sign up.” Build anticipation: Conclude your emails by getting readers excited for more. Include a “P.S.” to drop hints about an upcoming holiday sale, user contest, brand new e-book and more. 05. Start the campaign Once you’ve created your emails and finalized your strategy, it’s time to send them to your audience. Because the process is automated, all you need to do is set the initial trigger (e.g., a subscription to your newsletter) and specify the number of days between the emails that follow. You can do this directly through the Automations Dashboard of your Wix website. 06. Refine your strategy Just like every good marketing campaign, you should continually adapt your strategy to optimize the results. If you’re not meeting your goal, you may find you need to edit the audience segments, readjust the messages, or alter the timing of your emails. Using your email marketing tool , take a close look at your email marketing KPIs . If the open rates are low, for example, try cleaning up your email list or rewriting your subject lines. If conversions are low, try creating more compelling CTAs that entice your audience to click. The bottom line is to analyze the results of your campaign so that you can continually improve with each new iteration. Frequently Asked Questions (FAQ) What are the main benefits of a drip campaign? Automation, personalization, the nurturing of leads over the long term, potentially increased conversions and higher customer engagement are just some of the key benefits. How do I track and improve my drip campaign? Start by tracking and analyzing key metrics of drip campaigns such as: open and click through rates, conversion rates and ROI. Also consider using techniques such as A/B testing and segmentation to test different versions of your campaigns. What are some important best practices for running a drip campaign? Segment, segment, and segment your email list. It's the only way to make sure you're reaching the right audience with the right content for them. Personalize emails, it works. Don't be afraid to keep testing and optimizing the emails that you send, combine what works from multiple tests and keep trying. Always track your campaign data and use it to make the next one better. Don't overwhelm your email list with content, stay true to your brand and your messaging.

The Minions campaign marketing strategies were so successful that the yellow creatures and their fans seemed to spread across social media channels like—well, hordes of minions. One of the strategies the campaign used was trendjacking. By making memes, creating GIFs that commented on trending events and pairing movie clips with viral TikTok sounds, the marketers helped Despicable Me become one of the best-performing movies of 2022 . In this article, we’ll define trendjacking, discuss its benefits and offer some tips for how to use the strategy. Create a website with Wix to give your social media accounts a central hub. What is trendjacking? Trendjacking is a social media marketing strategy in which a brand uses trending topics, events or memes to connect with their audience. “The number one goal of marketing is attention,” explained Daniel Murray , creator of The Marketing Millennials, a podcast and newsletter that caters to marketing professionals. “Trendjacking is a way to get attention by inserting your brand into everyday conversations.” What are the benefits of trendjacking? While trendjacking holds so much opportunity for businesses, a few of the main benefits include: Attracts followers To gain success on social media, you must attract your target audience and make them want to follow you. Trendjacking shows people that they’ll get engaging content from your brand beyond ads and promotions. Murray says that increasing your follower count can lead to increased business. “Do the math: Only 2% of my audience converts,” said Murray. “If I have 10,000 followers, 2% is 200 conversions. If I have 20,000 followers, 2% is 400 conversions.” Encourages engagement Trendjacking encourages social media engagement because it requires your brand to participate in an already active conversation. Plus, people like to share things that make them laugh. “If you go look at the most shared things on Instagram, it’s memes,” said Murray. “People share them all the time.” Appeals to Gen Z Market research shows that 85% of Generation Z learns about new products on social media. Trendjacking can be an effective Gen Z branding tool because it taps into the generation’s interest in humor, authenticity and creativity. Saves money Trendjacking can be one of the most affordable types of marketing because you just have to capitalize on concentrated attention—you don’t have to build it yourself. It doesn’t require any additional promotion costs and you can develop a post in less than a day. So, if you’re strapped for cash, you can use trendjacking to drum up interest without blowing your budget. Tip : Use Wix’s social media design tool to execute your vision. What are the drawbacks of trendjacking? Although trendjacking can be a cost-effective way to boost your following and amplify your brand, it comes with risks. You could turn off segments of your audience or ultimately miss the mark, impacting your brand reputation. Trendjacking isn’t right for every business, either. The strategy might not fit a business with an older clientele, has a more buttoned-up brand or deals with sensitive subject matter. How to decide if and when trendjacking works for your brand Whether your business can gain from trendjacking depends on if it fits your social media branding . Your company’s social media skills and bandwidth also factors in. “If you think that this is one way to get attention for cheap because you have a low budget, you could put this as one of the things you focus on,” said Murray. “But if trendjacking is just a side thing you’re trying out, then it might not be super successful.” How to make trendjacking work for your business Like most social media trends, trendjacking can be simple if you know how to do it right. Use these trendjacking tips to grow your strategy: Use audience research tools to stay in the know Research the trend Set brand guidelines Dedicate some time to scrolling Get to know your audience Comment Be human 01. Use audience research tools to stay in the know Murray recommends using trend-tracking tools such as Google Trends and social-listening tools such as SparkToro to keep up with the conversation. Set up Google Alerts on relevant topics and notifications on relevant accounts so that you can pounce on trendjacking opportunities as soon as they arise. 02. Research the trend If your post doesn’t hit the mark because you either didn’t fully understand the trend or didn’t have anything new to add to the conversation, you’ll come off as inauthentic. Even worse, you might accidentally participate in a meme that has political or harmful undertones. To avoid this, research the trend before you participate on sites like Know Your Meme. 03. Set brand guidelines Because trends move quickly, speed is essential to trendjacking. You don’t have the same amount of time to plan, design and deliberate on a post. Setting brand guidelines allows your business to move quickly on trends and introduce content that aligns with your marketing objectives and identity. “You have to commit to having guardrails and not micromanaging,” said Murray. “That’s where brands won’t be successful with trendjacking. If you try to make it too buttoned-up, it won’t fit.” 04. Dedicate some time to scrolling The best way to get good at trendjacking is simply to spend time on social media. Murray says that trends usually start on Twitter and Reddit, so spend time on those platforms to stay ahead of the curve. Follow meme accounts as well to keep your finger on the pulse. 05. Get to know your audience Know your target market beyond demographics—you need to know what your customers care about, what interests them and how they communicate. “If you do a Friends meme, but none of your audience knows what Friends is, you’re not going to hit with the audience,” Murray explained. Build a customer profile that identifies what they watch, what they read, who they follow and how they spend their time. This profile can act as a blueprint to help you figure out what posts will appeal to them. 06. Comment If you’re new to trendjacking and don’t know if it’ll fit your brand, start by commenting on viral posts. “People forget that commenting is a way of creating content,” said Murray. “Commenting is a great way of testing content because if your comments get a lot of likes, then you can go and create [similar] content.” 07. Be human The most effective brands approach social media with the same energy that an influencer would. The content managers behind Netflix , The Museum of English Rural Life , RyanAir and Duolingo know that they need to speak the language of social media to tap into the Internet’s power. “We’re in the age of people wanting to follow people,” said Murray. “People want to see behind the scenes. People want to know who works for your company. People want to know that you're human.”

It’s no secret: travel is back. Global travel and tourism is projected to reach pre-pandemic levels in 2022, contributing $2 trillion to the US economy. But the rush to visit friends and family or go on that much needed vacation has resulted in travel nightmares for many. While demand is high, travel-related businesses are still reeling from the pandemic’s layoffs, staff health issues and closures. In fact, 7 out of 10 hospitality operators report that they still can’t find enough employees. As the industry that makes up 10% of the global GDP struggles to adapt to a post-pandemic landscape, many hospitality businesses, airports and airlines have turned to technology to help boost productivity and optimize their efforts. These technologies can be applied across types of businesses. Here are three tools to incorporate into your business website that can help sustain your business growth amid increased demand and less-than-ideal resources: Chatbots According to a Drift survey , chatbots were the fastest growing communication channel among businesses between 2019 and 2020—and these 24/7 helpers really came in handy as short-staffed hospitality businesses looked to support guests through their booking journeys (check out AI customer service to see just how this works). An NYU School of Professional Studies and StaynTouch report found that 10.1% of hoteliers said they planned to use chatbots in their operation in 2022—the biggest industry-wide technology implementation. While your business may not have a chatbot for the same reasons as a hotel, you can use this technology to supplement your exceptional customer experience just the same. Chatbots provide always-on customer support, whether that’s helpful links, account statuses, and supply product or service-related information. “Thinking about the bot as a frontend representative of your product or service can make a lot of sense, and having a delightful bot that provides a useful service can generate strong attachment to your brand,” writes Amir Shevat, Head of Product at Twitter, in his book Designing Bots: Creating Conversational Experiences . Tip: Connect a chatbot to your site to take advantage of these capabilities. Voice assistants and voice search Voice assistants like Google Assistant and Amazon’s Alexa are one of the most widely adopted tech trends in recent years, particularly in hospitality. And this investment has paid off during summer 2022, as voice assistants stepped in to assist with verbal requests that normally would be funneled to the front desk or concierge. For example, Amazon’s Alexa For Hospitality has been adopted by major hotel chains, including Marriott. The device connects to smart speakers in hotel rooms and enhances the guest experience by allowing guests to adjust their room temperature, book spa and restaurant reservations, order room service and even check out. “I think it’s safe to say it’s already been a game-changer within the industry,” says Melanie Smith, digital marketing manager at Run2, in an interview with Click. Magazine. “Aside from drastically changing the way people search for and consume information while planning their trip, hotels are now starting to utilize voice search to enhance a customer’s experience during their stay.” Thirty-one percent of smartphone users across the globe now use voice search to conduct online searches at least once a week, a demand that hotels have met by incorporating voice search SEO best practices. In that same Click . interview, Justine McNamara , senior SEO specialist at New York-based hospitality technology company Next Guest, says that it’s important to look at what consumers are asking around hotel bookings and having content on the site set specifically to answer popular questions. That way, travelers get their questions answered without having to speak to a live person. Tip: Learn more about how to incorporate these practices into your own website by checking out this article on voice search SEO. Virtual reality (VR) and augmented reality (AR) VR and AR have become popular technological advances in the tourism industry, and the market is expected to reach close to $300 billion by 2024 . Particularly during the height of the pandemic, virtual reality allowed consumers to see new places without leaving their living rooms. Although travel is back, people are still using these technologies to decide where to jet off to by checking them out virtually first, helping to ease the load of concierge and customer support teams. For example, a British resort called The Hub Hotel from Premier Inn, places AR compatible wall maps in each hotel room. When viewed through a smartphone or tablet, the wall maps include additional information about local places of interest, educating tourists on places to check out. Learn more: How to start a hotel business As a small business owner , incorporating this technology onto your website can help you free up sales or customer support staff by allowing customers to try a product or experience on their own before they make a purchase. For example, if you're starting a business that sells kitchen cabinets, you can implement an AR feature that allows customers to superimpose what new cabinets would look like in their own homes through their smartphone screens. Tip: Connect a 3D/AR viewer to your website to implement this technology.

Website backgrounds often do not get enough attention. This is a shame, because a website background has the potential to make or break the entire design. An ideal website background sets the mood and atmosphere you wish to convey, whether you use parallax scrolling or a still image. It catches the visitor’s eye but never distracts from the actual site content. It raises curiosity and demonstrates originality and sophistication. It can be a photograph used as a fullscreen background, a color gradient , or maybe some cute illustrations that decorate the frame. When you decide how to make a website , take some time to think about which background is right for you. Whether you choose to use your own photos or Wix images , your background should make a powerful statement. Here we have a list of websites – all created by Wix users – that boast a really great background. These will give you a good idea of the different types of backgrounds you can choose from. Get inspired! Charlotte Campbell Daza Cultural Jarow Joram Letwory Ken Riley Jr. Ah Yo Open Up Festival Sitzmuster Des Todes Oceanu HH Photo Graphix Melanie Bellemare Steven Weathers Pro tip:  Use background elements like images, patterns, colors, videos, or even interactive features such as custom cursors  and hover effects  to bring your brand’s story and purpose to life.