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Website infrastructure refers to the underlying technology and architecture that supports the functioning of a website. It includes the hardware, software, network and server components that work together to deliver the website's content and provide a smooth user experience. The term is crucial in website creation and in understanding how to create a website . What makes up the infrastructure of a website? The infrastructure of a website comprises several parts that work together to ensure its functionality, performance and security. Let's look at each component in slightly more detail: Web servers Hosting Content delivery networks Domain name systems Database management system Content management systems Security measures and protocols Backup and disaster recovery Monitoring and analytics Web development tools Integrations with third-party services 01. Web servers Web servers are often referred to as the foundation of website infrastructure. They're responsible for receiving and processing requests from users' browsers and delivering the website's content in return. Popular web servers include Apache , NGINX and Microsoft IIS. 02. Hosting Websites require hosting , which is the service that provides the necessary infrastructure to store and serve the website's files. Hosting services and options include shared hosting (multiple websites hosted on the same server), virtual private servers (VPS), dedicated servers, cloud hosting and managed web hosting services. Learn more: How to host a website 03. Content delivery networks (CDN) A CDN is a network of servers distributed across various geographical locations. It helps optimize website performance by caching and delivering content from the server closest to the user, reducing latency and improving page load times . 04. Domain name systems (DNS) The domain name system translates domain names (e.g., example.com) into IP addresses that computers understand. It maps domain names to the IP address of the web server hosting the website, allowing users to access the site by typing the domain name into their browsers. It's essential to making the internet work. 05. Database management system (DBMS) Websites that rely on dynamic content —that is, content that's personalized to each user—typically use a database to store and retrieve user information. A DBMS manages the database, allowing efficient data storage, retrieval and manipulation. Common database systems include MySQL , PostgreSQL and MongoDB. 06. Content management system (CMS) A CMS is a software application that facilitates website creation and website management . It provides tools for creating, organizing and publishing content without requiring extensive coding knowledge. Popular CMS platforms include Wix amongst others. 07. Security measures and protocols Website infrastructure should include various security measures to protect against cyber threats and other online vulnerabilities. These may include SSL/TLS certificates for secure data transmission, a secure file transfer protocol (FTP) , firewalls, intrusion detection and prevention systems (IDS/IPS); regular software updates and patches; and secure coding practices. It can also includes how your site is protected after it's live—when you make a website with a website builder like Wix, 24/7 website security support and monitoring are included in your infrastructure. 08. Backup and disaster recovery Regular backups of your website are essential to protect against data losses and breaches from cyber-attacks or other online vulnerabilities. Robust website infrastructure should include mechanisms for automated website backups and reliable disaster recovery plans to ensure that your website's data can be restored in the event of a failure or attack. Tip: All Wix websites are automatically backed up. 09. Monitoring and analytics Web infrastructure should incorporate monitoring tools to track website performance, uptime and other potential issues. Analytics tools, such as Google Analytics, can provide insights into website traffic , user behavior and conversion rates, helping you make data-driven decisions on every part of your site. Tip : All published Wix sites come with built in Wix Analytics website tools. 10. Web development tools Developers use various tools, programming languages and frameworks to build and maintain websites. These may include HTML , CSS , JavaScript , server-side scripting languages like PHP or Python and web development environments or integrated development environments (IDEs) for efficient coding. Tip: Build a site with Wix and all of this comes built-in. In other words, you don't need a developer to make a site. You can build a website from scratch without knowing or using a single piece of code yourself. You can also check out the difference between two of Wix's core offerings: Wix vs. Wix Studio . Is my Wix website secure? Yes and we explain how. 11. Integration with third-party services Websites often integrate with external services and APIs to enhance functionality. This can include web applications , payment gateways, eCommerce platforms , email marketing services , social media APIs and more. The infrastructure should support seamless integration with these third-party services. Tip : Build a website with Wix and most of these services are already built in. Each of these components plays a crucial role in creating a robust and functional website infrastructure. They work together to ensure that the website is accessible, performs well, is secure and delivers a positive user experience. Why is website infrastructure important when it comes to making a website? Website infrastructure is an important consideration when making a website better its infrastructure, the better a site functions, and the more reliable it is. Here we explain some of the main impacts that your site's infrastructure can have on your website. Performance and speed A performance-first website infrastructure is essential for optimizing web performance and speed. Users expect fast-loading web pages, and a slow website can lead to increased bounce rates and a negative user experience. The infrastructure should be optimized to handle high traffic volumes and efficiently deliver content via a fast and responsive website. Scalability Businesses need a site infrastructure that can scale with their growth. As you start your business, it expands and attracts more visitors, your site's infrastructure should be capable of handling increased traffic and accommodating additional resources from it—whether they involve lead generation requests or online sales. Scalable website infrastructure ensures that your site remains accessible even during peak usage periods. Reliability Downtime (the opposite of website uptime) can have detrimental effects on your business's online presence and reputation. A robust website infrastructure includes measures to ensure high availability, reliability and uptime . This can involve removing redundant systems, load balancing, backup mechanisms and proactive monitoring to identify and address issues promptly. Tip : Wix sites enjoy 99.99% uptime. Website infrastructure FAQ What is website infrastructure vs website architecture? Website infrastructure and website architecture are often used interchangeably, but they refer to different aspects of a website. Website infrastructure refers to the technical components that make up a website, while website architecture refers to the overall design and structure of a website. Website infrastructure includes hardware components such as servers, data storage devices, and networking equipment, as well as software components such as operating systems, web servers, and content management systems. These components work together to support the functioning of a website and deliver its content to users. On the other hand, website architecture focuses on the design and layout of a website. This includes elements such as navigation menus, page layouts, and user interface design. It also involves considering factors such as user experience, accessibility, and search engine optimization.

You’re driven to grow your business by delivering robust, high-performing websites to your customers. While you’re chasing your dream, give close attention to making sure the sites you build are safe. Your users expect it, so it’s time to get serious about website security. Consider these stats: more than 53,000 attacks on websites were reported last year, according to a Verizon study, and the FBI reported receiving more than 900 complaints a day about attacks in the U.S alone. Big hacks at big companies make headlines, but no business is safe. Here are eight essential tips to help you protect your website and ensure a safe and secure online experience for yourself and your users. 8 website security tips Update your security plugins Install an SSL certificate Use a web application firewall Implement anti-malware software Set up two-factor authentication Make strong password Backup your site regularly Choose a reliable platform 01. Update your security plugins Many hackers use bots to automatically scan site after site, looking for security vulnerabilities to attack, and they often find them in software plug-ins, add-ons and extensions. This is because plug-in architecture require users to update all their sites every time a software bug or security hole is fixed—and that leaves plenty of room for human error. For example, WordPress relies heavily on plugins, which causes 98% of its security vulnerabilities. Platforms like Wix take a safer approach—they only use web apps , which update automatically and security holes are fixed at the platform level, which are automatically deployed to all users. This is important to consider when deciding how to make a website . 02. Install an SSL certificate Ever notice a site URL reads HTTPS instead of HTTP? That extra “S” indicates the site is using a computer security technology called SSL (Secure Sockets Layer). SSL protects sites from hackers and encrypts data as it flows from the Internet or an internal network. Once, companies used SSL only on shopping carts or login pages. Now they’re using SSL on every page to prevent breaches caused by visitors switching back and forth between secure and insecure areas. You’ll automatically provide your clients with an SSL certificate by using Wix. Learn more about Wix's enterprise grade security . 03. Implement a web application firewall Hackers often exploit vulnerabilities in applications to insert malicious code that can enable them to steal credentials, destroy data, or even gain control of servers. This threat is called code injection, and it ranks first in the list of Top 10 Application Security Risks compiled by the OWASP Foundation. The most effective tool for protecting against code injections is a WAF (for web application firewall). It inspects HTTP traffic before it reaches your application and protects your web server by filtering out threats such as cross site scripting (XSS) attacks that could damage your site functionality or compromise data. It’s a must-have in your website design . 04. Use anti-malware software Malware is a pervasive threat that caused $2 trillion in damages last year. It comes in eight styles, including Trojan viruses, spyware, adware and ransomware. A study of 50,000 security incidents found that malware was delivered via email in 92% of the cases. Check if your hosting platform includes frequent malware scans and protection through firewalls and antivirus programs. Post site handover, your customers will need to keep up with the latest developments in malware and update their antivirus, browser and operating system regularly. Oh and don’t open suspicious emails. 05. Set up two-factor authentication Login forms make it easy for customers to sign into their accounts on business websites, but they’re also weak spots that attackers can exploit via brute-force attacks that try thousands of possible login credentials. Prevent access by adding layers of protection, such as limiting the number of log-in attempts a user can make in one session or requiring visitors to prove they’re not robots by signing in with a reCAPTCHA tool. Two-factor authentication (2FA) adds an extra layer of security by requiring users to provide a second form of identification, such as a one-time code sent via text message, in addition to their password. This makes it harder for hackers to gain unauthorized access even if they have obtained a user's password. 06. Make strong passwords According to a Verizon study , 81% of data breaches in businesses come from stolen or weak passwords. These guidelines will help strengthen yours and your web privacy efforts: Passwords made of at least 12 randomly sequenced letters, numbers and symbols are harder to crack; the longer, the better. Don’t use names or words that could be found in the dictionary; and never use any personal information (it’s the first thing hackers try). Never reuse passwords and change them every few months. Password manager tools make this all much easier. 07. Backup your site regularly Any site is subject to attack. If the worst happens, make sure your website development platform and website infrastructure can restore your sites quickly and cleanly. According to security experts, site backups should be done frequently enough to capture new content; scheduled automatically, so no one needs to remember to do it; and tested to make sure the system is working. A backup can get a website back in action quickly, but it won’t solve the problem that caused the crash. Be sure to keep a baseline—a full website backup from a point in time when the site was known to be secure. Or use a website builder , such as Wix, which automatically backs up all sites. Is my Wix website secure? Yes and we explain how. 08. Choose a reliable platform Some website development platforms can provide enterprise-grade security to the sites you build and host on them. Ask providers about their security policies and their dedication to continually updating and improving their security offerings. Make sure you know which security measures they’ll provide you (like the ones on our list), and what you may need to add on your own. Why is website security important? Website security is crucial for any business that operates online. It not only protects your website, but it also ensures the safety and privacy of your customers. Here are some reasons to ensure a safe website: Protect sensitive data.  Keep your website secure to safeguard sensitive personal information like names, addresses and financial details. Protecting this data builds customer trust and avoids legal headaches. Prevent business disruptions.  Be proactive against website outages caused by targeted bot attacks or DDoS attacks. These disruptions can be costly, especially for eCommerce businesses. Preserve your reputation and trust.  A security breach can damage your business’s reputation and erode customer trust. Prioritizing website protection shows your commitment to keeping customer data safe and creating a secure online experience. Ensure regulatory compliance.  Stay accountable to federal and international regulations like HIPAA, Payment Card Industry standards and GDPR. Non-compliance can lead to hefty fines. Enhance SEO and visibility.  Secure websites rank better in search engines like Google and Bing. By taking steps to protect your site, you boost your SEO and ensure better indexing for your audience. Website security tips FAQ What's the best security for a website? The best security for a website starts with its infrastructure. Choose a website builder with robust, reliable web infrastructure that prioritizes security and site reliability . Wix, for example, has 24/7 security monitoring, an ethical hacker program and advanced security features to keep your site safe. On top of this infrastructure you'll need to put in place strong password protocols as well as a reliable file transfer protocol (FTP) . Can a website be 100% secure? No. But choose the right website builder and follow website security tips and best practices and you can get close to this number.

The best way to create an online store , that helps you start selling online quickly and easily , is to use an eCommerce platform like Wix. Using an al-in-one eCommerce platform means you can create an ecommerce website , choose from multiple types of eCommerc e to get started with ( dropshipping , print on demand) and manage your entire online store from one place. What's the best way to create an online store quickly and easily? Choose an online store builder that allows you to: Use an online store template Choose and register a domain name for your store Design your online store however you want Setup your product catalog for success Choose from multiple product types Setup payments and shipping options easily Market your online store from one platform Expand your sales channels for growth 01. Use an online store template Not a designer? Using ecommerce website templates gives you access to hundreds of professionally designed templates to create your online store quickly is an easy way to get your online store up and running. Wix's website templates make it easy to start selling online, across multiple industries. Fashion and clothing store templates Electronics store templates Home and decor store templates Beauty and wellness store templates Food and drink store templates Once you've chosen your template, Wix's drag-and-drop editor makes it easy to customize your storefront without any coding knowledge, allowing you to build a successful shopping experience. Looking for an even easier way to create an online store? Wix's AI website builder makes it possible to create a site in minutes. All you have to do is answer a few questions about the type of online store you want to build and its style. 02. Choose and register a domain name for your store A customized domain name is important for an online store, you'l want to make sure it can be easily found and that your domain name helps build your online brand. When choosing a domain name for your online store remember to: Keep it short, memorable, and relevant to your brand Avoid hyphens and numbers that can confuse your customers Check it's easy to pronounce and spell When deciding what's the best way to start an online store, choosing an online store platform , like Wix, that includes domain name search and buying a name is an important consideration. All Wix paid plans (and you'll need a paid plan to sell online) include a free customizable domain name for a year. 03. Design your online store however you want Even if you've decided to use an online store template or AI website builder as the best way to create your online store, you might also want to consider a few website design best practices, especially when it comes to its structure and navigation. We've put together a few of our own expert tips to help. An engaging homepage that clearly communicates your value proposition (and what your selling and why), is a crucial part of your online store Intuitive navigation with logical product categories makes it easier for customers to find what they want to buy and to buy it A mobile-responsive design (Wix's website builder automatically optimizes for mobile) improves the buying experience for your online store users High-quality product images and consistent visual elements are everything Trust signals like customer testimonials can really help 04. Setup your product catalog for success Your online store's product catalog is essentially how you showcase what you're selling. So the clearer and more comprehensive it is, the better. Here's how you can best go about creating a product catalog that helps you sell. Create detailed product pages with comprehensive descriptions Use high-quality images from multiple angles Include pricing, availability and variant information Organize your products into logical categories for easy navigation Implement product tags for improved searchability Wix eCommerce supports up to 50,000 products with 1,000 variants each, making it one of the best options for creating an online store. You can also import existing products via CSV. 05. Choose from multiple product types What makes Wix eCommerce one of the best options for building an online store is the wide variety of selling online options it gives you. These include: Physical products : Traditional merchandise that requires shipping Digital products : Downloadable items like ebooks, music or online courses Dropshipping: Partner with suppliers who handle inventory and shipping to start a dropshipping business Print on demand: Custom merchandise featuring your designs to start a print on demand business Subscriptions: Recurring products or services for steady revenue to start a subscription box business or similar With an online store from Wix you can also combine multiple product types in a single store, creating diverse revenue streams that maximize your business. 06. Setup payments and shipping options easily When it comes to choosing the best way to create an online store you want to go with a platform that makes setting up payments and shipping easy as opposed to a headache. Choosing an online store builder like Wix to start an online store is one of the best options because you can easily setup payments up Wix Payments to accept credit and debit cards, integrate PayPal, digital wallets and alternative payment methods (location dependent), configure Buy Now, Pay Later options and easily set your currency and regional settings to match your target market. You can also easily set your shipping needs by defining your shipping zones (domestic, international), setting up shipping rates (flat, weight-based, free shipping thresholds), integrating with major carriers which gives you real-time shipping quotes, local pickup options where relevant and automation shipping label generation. In today's commerce world, order management has become a crucial component for the success of any business. This practice refers to the process of receiving, processing, and fulfilling customer orders efficiently and accurately. Alfredo García Herrera, VP of partnerships, PR and corporate affairs LATAM at Skydropx 07. Market your online store from one dashboard When looking for the best way to get an online store up and running, you'll want to consider what happens the day after you create your store. Building a store is one thing, marketing it is another and you'll want an online store platform that also helps you market your online selling as you go. Wix's online store platform makes marketing your website easy with: Abandoned cart recovery emails to recapture lost sales Email marketing campaigns for product launches and promotions Exit-intent popups for lead capture Customer loyalty programs to encourage repeat purchases Social media integration to expand your reach 08. Expand your sales channels Selling online is a competitive business and when it comes to deciding how and where to setup your online store you'll want to make sure it offers multichannel selling. For example, build an online store with Wix and you can: List products on marketplaces like Amazon, eBay and Etsy Sell directly on social platforms like Facebook, Instagram and TikTok Implement Google Shopping integration for increased visibility Consider in-person sales through Wix POS if relevant to your business model All these channels can be managed from your Wix online store dashboard. Learn more: How to sell on Amazon How to sell on eBay How to sell on Etsy How to sell on Facebook How to sell on Instagram 09. Track your analytics The growth of your online store is dependent on you having easy access to analytics data that allows you to easily monitor: Sales performance by product, category, and time period Customer acquisition channels and conversion rates Average order value and customer lifetime value Site traffic patterns and user behavior Abandoned cart rates and checkout friction points Wix's website builder includes a comprehensive analytics tool that offer actionable insights without requiring huge analytics expertise or knowledge. 10. Scale your business A successful ecommerce business ultimately means scaling your selling. Choose an online store platform that allows you do to this as and when you need it. Wix's eCommerce helps online store businesses scale through: AI assistant's: Generate product descriptions, optimize images, and create personalized product recommendations International options: Implement multiple languages, currencies, and region-specific content Custom applications : Available in Wix's App Market or custom development

Content writing plays an integral role in a brand’s success. When you create a website , for instance, you choose your words for everything from the home page to the individual blog posts you publish. Your copy can affect how well your website ranks on search engine results pages, as well as how valuable visitors find your site’s content. Without high-quality writing, your marketing efforts may flounder and, with them, your website. In this post, we’ll define content writing, explore the benefits of good content writing and share tips for success as well as unique examples. What is content writing? Content writing refers to creating digital content for a brand’s marketing strategy . This includes content for: Blogs Web pages Sales landing pages Social media posts Newsletters White papers Press releases Content writing is just one content marketing tool in a brand’s arsenal. Pair it with robust research, diligent planning and high-quality visuals to optimize your strategy. Your content marketing strategy will depend on your product, services and audience. For example, a restaurant’s clientele might not want to follow a blog, but they will likely want to see tantalizing food photos and reels on Instagram. A recent Semrush survey of content marketers found certain content types are more effective and successful than others: Video (37%) Blog posts (36%) Success stories (22%) Case studies (16%) Webinars (16%) Every piece of content in your marketing strategy likely has a written component to it. Take marketing videos, for example. Someone needs to write the video script as well as the title, description and show notes to help with SEO and accessibility. The benefits of good content writing 97% of the content marketers in the 2021 Semrush study said that content was a critical part of their overall marketing strategy. There’s a reason for that—well-written content provides brands with many benefits: By creating content for different channels, a brand can attract a much larger audience. You can tailor content to different segments of a brand’s audience, making it easier to connect. Writing great content will help strengthen a brand. This will make it easier to recognize and more relatable. Content offers value to customers and non-customers alike and asks for nothing in return—just their time and attention. Google rewards websites that consistently create quality content with better rankings. Content writing helps existing customers get more from their purchases, which can increase loyalty. 5 examples of great content writing Before we check out how you can optimize your content writing strategy, let’s first look at these content writing examples: Netflix In early 2022, social media users saw posts and ads from a brand called Perpetual Pup . Users noticed the social media and video script writing before the branding. “It’s a good ad,” said Twitter user @GideonNeptune .“It made me look and find out about the show it’s promoting.” The content campaign promoted “Bad Vegan,” a Netflix documentary . People discussed this content marketing strategy on many social media platforms, including on Reddit . McCormick McCormick's YouTube channel is entirely devoted to cooking with the company’s spices. A lengthy description accompanies each video—like this one on how to marinate and grill pork chops —and includes: A simple yet descriptive title A quick summary of what the viewer will learn A list of ingredients needed to reproduce the recipe Information on prep and cooking time A link to the recipe on the McCormick website These YouTube descriptions give the viewer more context and value from the video, while also helping optimize the video for search. Wix An email newsletter gives brands a regular chance to re-engage with website visitors and blog readers. The Wix Blog newsletter, for instance, goes out once a week and provides readers with short and easy-to-read summaries of recent posts. Subscribers can skim the newsletter’s concise, conversational writing and get just enough details for each post that they’re eager to read more. Instacart Instacart ’s grocery delivery service provides a great value to its customers. However, the Ideas & Guides section of the brand’s website offers an opportunity to maximize the brand’s service. It covers DIY topics like cooking tips, holiday and event planning and recipes. This content is useful to Instacart’s marketing strategy for several reasons. For one, it adds values for existing customers using the service. Instacart can use customers’ shopping histories to send them relevant guides. It also can bring in new leads as visitors discover timely and trending topics. SCORE Customer testimonials work great for people to sign up for a service. The only problem with testimonials, though, is the short length and faceless nature. Therefore, success stories can be a more effective form of content marketing. You’ll see why on SCORE’s Success Story page. Real people share actual stories about their businesses and how SCORE’s mentors have helped them. The Success Story pages aren’t long—maybe only 400 to 600 words—and yet they pack enough of a punch to touch visitors’ emotions. Tips for content writing success Here are 10 best practices to help you write high-quality content for your marketing campaigns: 01. Reference your content style guide Just as you’d document your visual branding with a style guide, do the same for your content writing. It should include information related to: Business objectives Brand voice and personality User personas Guidelines on key company terms and industry jargon Other preferences or rules relating to your brand’s written style Not only will this help you consistently handle your writing, but you’ll get better quality results from contributors, too. 02. Create a content marketing strategy According to Semrush’s survey, 78% of those who’ve been very successful in their content marketing had a documented strategy. You can create an effective strategy for copywriting by choosing 5 to 10 top-level topics you want your brand to be associated with. Then center all of your content around those major hubs, ensuring that you tackle each subtopic one by one. 03. Keep your eyes and ears open for inspiration There are many places to find content ideas: Subscribe to your competitors’ blogs and newsletters and follow them on social media Follow the top publications in your industry Listen to podcasts and subscribe to YouTube channels that tackle similar subjects You never know when inspiration might strike with content writing. Staying tuned to what others talk about can help you avoid feeling uninspired or stuck. 04. Come up with an interesting angle It’s common to take inspiration from other people’s content, but be careful about rewriting what others have already said on a topic. Tune into a variety of sources such as blogs, vlogs, newsletters, social media platforms, podcasts and even print journalism to help fuel your creativity. 05. Write as concisely as possible You want to unpack the topic fully when you write a white paper or blog post. However, that doesn’t mean you need to hit some magical word count to make it a worthwhile read. Cover the topic fully, without being too wordy. 06. Focus on the user foremost Although content writing is a marketing tactic, it usually takes a less product-forward tone than advertising. Joe Stolte of The Tractionology Group suggests the following to Forbes : “Make the content about the customer. Specifically, make it about what your customer wants and how they can get it. What works really well is to use your marketing to educate your target customer and help them solve real problems in advance of trying to sell to them. This naturally generates goodwill and trust in your marketplace and makes selling much easier.” 07. Format your content for readability Content design is an important part of content writing. With consumers’ attention spans growing shorter with each passing year, ensure that the content you’ve written first gets noticed, then read. Hopefully, it’ll convert a good portion of users, too. Even short social media posts can get more views with line breaks, attached images and strategic hashtags. Just make sure that the post’s design doesn’t distract from its overall readability. 08. Give readers a reason to engage You can add certain assets to your content writing that encourage engagement: More people will open a post if the headline has powerful words Supportive imagery can help people understand the content Actionable how-to steps can make the piece more useful Statistics, quotes from thought leaders and real-world examples can make content more convincing 09. Proofread your work A piece of content with an error is like a broken link on a website. While it might just seem like a minor inconvenience, frequent errors can reflect poorly on your brand. Tools like Grammarly can help you proofread your writing before publishing. 10. Use keywords organically The point of writing website content is to create high-quality, valuable content for your audience. While you should optimize your website’s content with best practices for search engines like light keyword research, alt text for images and internal linking, you should prioritize comprehensively covering the topic.

Ready to let your work shine? Build your portfolio →   Choosing the right business name  for your graphic design business  is like laying the first line on a blank canvas. It shapes how people perceive your work before they see a single design. Your name gives clues about your style, your focus and the kind of clients you want to attract. The most effective names are simple, memorable and aligned with the services you offer. Whether you specialize in branding, UI/UX or visual storytelling, your name should reflect that without trying too hard. In a busy graphic design  world, a name that feels sharp and purposeful helps people remember you, trust you and take you seriously. Naming your g raphic design business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. TL;DR: Graphic design business names The right name can shape how clients see your graphic design business before they even view your work. This guide walks through what makes a strong name—memorable, easy to pronounce and aligned with the services you offer. It breaks down business name ideas by style and focus, from modern and professional to clever and location-based. You’ll also find real examples, a breakdown of different business types and tips on how to brainstorm, test and refine your name. Graphic design business type How to name it Freelance graphic designer Keep it personal but flexible—use your name with a creative twist or add a word that hints at your style, like “Ink,” “Studio” or “Made.” Avoid anything that limits your services too narrowly. Design studio Focus on visual language, composition terms or materials. Names like “Grid & Gutter” or “Offset Studio” show you speak design. Abstract or poetic names work well if your studio has a strong aesthetic point of view. Creative agency Choose names that feel energetic, idea-driven or strategic. Think verbs, movement or campaign language—words like “Pulse,” “Draft,” “Merge” or “Index” help communicate your thinking power. Branding agency Go for names that feel intentional and identity-focused. Words like “Mark,” “Sigil,” “Frame” or “Form” connect well with positioning and strategy. Avoid trends—brand studios need timeless names. Web and UI/UX design company Use digital terms, interaction language or flow-inspired names. Ideas like “Tap & Flow” or “Stacklight” show you design for users, not just screens. Think about how the name feels when spoken out loud—it should feel smooth and intuitive. Packaging design studio Lean into tactile imagery, product language and structure. Words like “Wrap,” “Fold,” “Label,” or “Layer” connect your name to what clients are hiring you to build—something physical, purposeful and beautiful. Illustration-based business Use imaginative, story-driven words that reflect your style. Think in shapes, characters, or playful pairings. A bit of whimsy or cleverness helps your name feel like part of your art. Motion graphics studio Names that suggest rhythm, movement or energy work well. Use verbs, sound-related terms or visual references like “Drift,” “Echo,” “Loop,” or “Pixel Run” to express your creative tempo. Print and production firm Combine classic print terms with a clean, modern twist. Words like “Press,” “Ink,” “Proof,” “Bind,” or “Form” give structure while still allowing creativity to come through. Graphic design business name ideas to spark your creativity Unique graphic design business names Catchy graphic design business name ideas Professional graphic design business names Location-based graphic design business names Modern graphic design business name ideas Timeless graphic design business ideas Clever graphic design business names Funny graphic design business name ideas Unique graphic design business names 1. Pixel Perceptions 2. Visual Voyage 3. Artistic Alchemy Designs 4. Imagination Infusion 5. Graphic Harmony 6. Creative Canvas Co. 7. Design Dazzle Studio 8. Iconic Impressions 9. Color Craft Collective 10. Infinite Inspirations Explore these graphic design terms  to get started with brainstorming for a related name. Catchy graphic design business names 11. Design Dynamo 12. Quirk & Quill Graphics 13. Vivid Vortex Designs 14. Funky Fusion Studio 15. DazzleDraft Designs 16. PixelPulse Creations 17. WhimsyWave Graphics 18. QuirkyQuest Designs 19. ChromaCharm Studio 20. VibrantVisage Graphics Professional graphic design business names 21. Elite Elements Designs 22. Precision Pixel Studio 23. Pinnacle Palette Graphics 24. ProVision Visuals 25. Graphic Gurus Co. 26. Design Dynasty 27. Crafted Concepts Studio 28. Artistry Architects 29. Pixel Perfect Professionals 30. Executive Edge Designs Location-based graphic design business names 31. [City/Neighborhood] Design Dynamics 32. [City/Region] Vision Ventures 33. [City] Graphic Gallery 34. [City/State] Artistry Atelier 35. [City/Neighborhood] Pixel Plaza 36. [City] Creative Corner Studio 37. [City/Region] Metro Masterpiece Designs 38. [City/State] Skyline Sketch Studio 39. [City/Neighborhood] Palette Park 40. [City] Artisan Avenue Designs Modern graphic design business name ideas 41. Digital Design Domain 42. FuturaForms Studio 43. TechTrend Graphics 44. Pixel Pulse Studios 45. CyberCanvas Creations 46. Modern Mosaic Designs 47. Design Innovate Co. 48. ByteBlend Graphics 49. Urban Unleash Designs 50. TechnoTalent Studio Timeless graphic design business names 51. Classic Creations Design 52. Timeless Trends Studio 53. Heritage Hues Graphics 54. Eternal Essence Designs 55. Vintage Visions Studio 56. Nostalgic Nexus Graphics 57. Traditional Touch Designs 58. Design Legacy Studio 59. Evergreen Expressions 60. Ageless Artistry Clever graphic design business names 61. Design Dexterity 62. Pixel Puzzles Studio 63. QuirkQuest Creations 64. Artful Antics Designs 65. SmartSketch Studio 66. CraftyCanvas Creations 67. Quizzical Quill Designs 68. Pixel Playhouse Studio 69. CleverCanvas Co. 70. Design Delirium Funny graphic design business name ideas 71. Graphic Giggles Galore 72. Laughable Layouts Studio 73. Doodle Dares Designs 74. Chuckle Canvas Co. 75. Whimsical Wonders Studio 76. Hilarious Hues Graphics 77. Laugh Lines Designs 78. QuirkyQuotient Studio 79. Grin & Graphics 80. DrollDesign Dynamics Examples of graphic design business real names The Dzign Shop This design shop cleverly adds a twist to its name to reflect its unique offerings, pushing creative boundaries in the digital and physical realm. MajorGrafix This design and printing business incorporates a playful, yet futuristic element to its name, to highlight its expertise in contemporary and future design trends. Simple Creations This graphic design business manages to incorporate a sense of clarity and creativity into its name, as it reflects the personal nature and identity of their business How to choose the right graphic design business name Choosing the perfect name for your graphic design business involves thoughtful consideration. Follow these tips to make an innovative but professional decision that reflects your brand and business.  01. Consider your target audience Understand your target clientele and tailor your name to appeal to their tastes and preferences. For example, If you specialize in high-end packaging design, consider incorporating relevant keywords or design elements into your business name. All of this should be included in your graphic design business plan . 02. Consider your brand identity Reflect your desired brand image in your graphic design business name, whether it's sleek and modern, artistic and creative, or classic and timeless. Your name should align with the visual identity you want to portray. 03. Be creative Embrace creativity to make your graphic design business name stand out and be memorable. This might mean exploring wordplay, using alliteration and making use of a design company name generator to further inspire you when coming up with your small business name idea 04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name for your graphic design business. What appeals to them, what doesn’t and what does this leave you to work with in terms of coming up with your graphic design business name when starting your business . Things to remember: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration . Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Looking for a business name for another business idea? Trucking business names Consulting business names   Real estate business names   Food truck business names   Marketing business names   Construction business name ideas   Boutique business name ideas   Photography business names   Craft business name ideas Online store names Podcast names Learn how to make a graphic design portfolio . Graphic design business names FAQ Why is choosing the right name important for my graphic design business? Choosing the right name for your graphic design business is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how clients perceive your design services. A memorable and relevant name can contribute to the success and growth of your graphic design business. Should I consider future expansion and scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your graphic design business name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my graphic design business name in the future? While it's possible to change your graphic design business name in the future, it's generally better to choose a name you can commit to for the long term. Changing a business name can be logistically challenging and may result in confusion among clients. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my name for my graphic design business? Using your own name for your graphic design business is a personal choice. Some designers opt for a personal touch, especially if their name is associated with their brand. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial. What are some important do's and don'ts for choosing a graphic design business name? Do make sure its memorable, unique and reflective of your brand and business. There's a fine line between unique and 'makes no sense' so be sure to get that right. If you're not sure, ask current clients or other professionals in your industry for their opinion. Don't choose the first name you think of, choosing a business name is an important part of starting a business and should be done carefully.

Do you have specialized expertise in your industry? Do your colleagues turn to you for guidance and decision-making advice? If so, you might consider starting a consulting business. To start, you'll need to create a business plan, then make a business website that promotes your services. While this may sound like a lot, the freedom, independence and opportunities for exploration and growth that come with consulting can be quite rewarding. For first-hand advice on starting a consulting business, we consulted Ken Goldstein, Wix user and managing director of The Goldstein Group. Here’s what you need to know before becoming a consultant, including a breakdown of the types of consulting businesses ideas and how to start your own. Get started with  making a website  using Wix or follow our guide on  how to build a website . What is consulting? Consulting is a career that centers around giving expert advice to other professionals. This type of service business can take a variety of forms depending on your background and experience; for example, you could be a brand consultant who guides company messaging or an IT consultant who works to improve companies’ technical systems. According to Goldstein, the best consultants are disciplined, humble, patient, self-assured and self-aware. They have excellent time management and listening skills, thrive working on their own and can admit when they make mistakes. While consultants get to be in charge and manage the clients and projects they take on, many early career consultants struggle with the work-life balance and isolation. “In the early days, I never took time off for fear of not being available to clients," said Goldstein. "I thought that I could lose them as a client. Over time, I’ve learned to set boundaries, as taking care of myself helps me better serve the clients.” Types of consulting businesses All consultants partner with companies to share expert advice, identify problems and offer new solutions. However, consulting businesses differ by expertise. The following are the most common types of businesses for consultants: Strategy consultants assist with high-level business decisions, such as advising executives on business strategy. Marketing consultants advise companies on marketing strategies like content, social media or paid acquisition. Operations consultants use data and research to help companies reduce costs, streamline their operations, improve productivity or increase business efficiency. Financial consultants help companies improve their profits or reduce spending. Human resources consultants offer companies advice for recruiting, onboarding, training, development, retention and resolving conflict. Compliance consultants ensure that companies comply with all federal and local laws and regulations. IT or technology consultants recommend improvements to company software and technological systems. Legal consultants ensure that companies can properly navigate the legal system. Sales consultants advise on matters such as incentivizing sales teams and improving the sales process for customers. Sustainability consultants help businesses meet environmental regulations, adopt sustainable practices and reduce their carbon footprints. How to start a consulting business in 8 steps Now that you have brainstormed a few service business ideas , follow these steps to start your own consulting business: Define your niche Evaluate your target market Create a website Form and register your business Make a financial plan Determine your rates Create a business plan Market your services 01. Define your niche Every consultant has a focus or niche. In fact, the best consultants stand out because of their specialty. Ken Goldstein unexpectedly found his niche in the field of people management after helping a dental practice create a safe and positive work culture. After the dentist hired him, his business flourished through word-of-mouth networking. Today, he helps businesses who need help recruiting and retaining employees. “Once I help clients make sure they have the right people in place, I’ll work with them on strategic planning,” said Goldstein. He also hosts workshops and performs as a keynote speaker. Similarly, Nicole Michler, founder of Phase 20 , says to thrive in a saturated market it's important to be very focused in what you offer. “The way to stand out is to really niche down and get very specific on the problem that you are looking to solve,” she advises. “That allowed me to cut through the noise to reach my ideal client.” If you’re still not sure what type of consultant you want to be, think about your skills and experience, as well as the advice you’d offer businesses. What do you consider yourself an expert in? What do you enjoy talking about and teaching to others? Use these questions to pinpoint your skill set before launching your business. Based on your niche, you should also consider researching consultant certifications. This will show clients you meet global standards for performance in competency, project management, ethics and personal conduct. For example, Goldstein is both CPBA- and DiSC-certified—two important certifications in his field. 02. Evaluate your target market Once you know your specialty, you can target a set of potential clients. Are they primarily in one industry? Are they large enterprises, startups or something in between? Complete market research to learn about your audience’s pain points and needs. On top of that, knowing about your clients’ challenges helps you define your services. Use that knowledge to make a business plan, come up with a marketing strategy and set your rates. “Take the time to be very clear of what your deliverables are,” said Goldstein. “Decide if you’re a commodity or a service provider, because you can’t be everything to everybody.” 03. Create a consulting website Today, every business needs a website to build a brand, promote services and act as a booking site . A service website provides more information about your background and experience, and through proper search engine optimization, also helps prospective clients discover your services. These healthcare websites serve as one example of how service websites can help boost business. With this in mind make sure to think carefully about the business goals for your website . Making a website even before you officially register your business? A successful consulting website will include: A clear brand identity, including your logo, consulting slogan and color scheme. This logo maker can help you get started. Your business’s name. Don’t have one? Use this business name generator or consulting business name generator. An overview of your business and your mission statement. An About page that communicates your background and experience. Be sure to follow the best business website design practices. A Services page that explains your offerings. An appointment scheduler that lets clients book and pay online. Tip: Check out this blog post on how to make a business website for more detailed information to make yours shine (and how to make a consulting website for inspiration). You should also consider setting up your Google Business Profile , once your site is live. 04. Form and register your business Now that you’ve laid the groundwork, it’s time to start a business . First, you’ll need to determine your business’s legal structure so that you can properly register your business . Do you want it to be a sole proprietorship, limited liability company or corporation? Consult with a tax professional to make sure your chosen structure makes the most sense for your firm. You'll also need to register your business name as a part of this process. Next, equip yourself with all the tools you’ll need to manage it smoothly. Will you need a brick-and-mortar storefront? Do you plan to work from your home office? You should also consider any software you’ll need. For example, you might want to use teleconferencing software to communicate remotely with clients. 05. Make a financial plan As you legally register your business, you should also form a financial plan. Lay out all the costs of starting your business and determine if you’ll need to take out a loan. To accurately estimate the costs and set up a preliminary budget, use a tool like the U.S. Small Business Administration’s startup cost worksheet to account for business formation and registration expenses as well as software and marketing costs. Make sure to open a business bank account to separate your business spending and earnings from your personal finances. To stay organized, consider investing in an accountant or assistant. If you prefer to go the DIY route, consider using bookkeeping software. 06. Determine your rates Goldstein implores consultants to build a pricing structure for your services. Will it be hourly? Will you offer a flat fee for each project? Or will you offer a performance-based rate dependent on your results? Then, figure out how much to charge. Use similar businesses in the local area to get a ballpark of how to price a service. Keep in mind that location often affects pricing. Consultants living in urban areas of the U.S., for instance, can typically charge higher rates than those living in rural areas. You should also factor in your level of experience and the budgets of the clients you will serve. According to Indeed, the highest-paying consultant jobs make an annual salary between $56,000 and $100,000 . If you’re still not sure what to charge, here’s a shortcut: Set an hourly rate that would enable you to achieve your goal salary. Start by dividing your former salary by 52 work weeks, then divide that number by 40. That will give you the hourly rate you were making at your former job. Then, mark that price up based on competitor prices and your own salary goals. One final note from Goldstein on determining your rate: “Be proud of your work and don’t discount your pricing.” Read also: Why you should offer productized services 07. Create a business plan A business plan is a formal written document that contains your company’s future goals, the methods for attaining those goals and the time frame for achieving them. Think of it as a roadmap for your firm. It should discuss marketing, financial and operational details. This includes a value proposition, a target market analysis, a SWOT (strengths, weaknesses, opportunities and threats) analysis with an evaluation of competitors and opportunities, estimated costs and forecasted profit. Business plans outline your strategic action items and keep you (and your employees) on target to meet your objectives. You can also use it as a guide to keep your short-term SMART (specific, measurable, achievable, relevant and time-bound) goals in line with your company’s long-term strategy. Keep in mind that business plans evolve over time. If you find that your long-term goals eventually change or that new opportunities arise, you can review and update your business plan to align it with your new direction. 08. Market your services If you don’t have clients, you don’t have a consulting business. To build and grow your practice, you need to consistently promote your services using smart strategies. We’ve outlined several effective methods to help you market your business consulting services and connect with the right audience. Stay consistent, combine strategies and focus on delivering value in every interaction. Blogging to build your expertise in business consulting   Blogging is a great way to establish your authority as a business consultant by sharing insights, industry trends, case studies and best practices. Focus on solving common problems your target clients face, like leadership strategies, operational efficiency or scaling. Write posts with actionable advice, real-world examples and success stories from your own experience. Optimize for SEO to boost your website’s visibility and attract business owners actively looking for solutions. Posting fresh content regularly will improve your site’s ranking and show your commitment to staying current in the industry. Learn more: How to start a blog Host webinars to offer value and attract clients    Webinars are a great way to share your expertise and connect with potential clients. Focus on topics like improving operational efficiency, building strong leadership teams or managing business growth. These live sessions let you engage directly with your audience, answer questions and build trust. Share your webinars through social media and email lists to attract attendees. During the session, include a clear call to action—offer a free consultation or a special deal to encourage participants to take the next step. Start a podcast to build thought leadership A podcast is a great way to establish yourself as a trusted voice in the business consulting world. Use it to explore topics business owners care about like leadership, operations, sales strategies or innovation. Interview industry experts, share case studies and give actionable advice. Starting a podcast can help you build a loyal audience of business owners who value your insights and see you as an expert in the field. Share your episodes on social media, your blog, and email newsletters to reach more people and grow your consulting business. Use social media to grow your consulting business Social media is a great way to connect with clients and grow your consulting business. Platforms like LinkedIn, Twitter and Facebook let you reach business owners, executives and decision-makers. Share insights, case studies and tips that speak to your audience. On LinkedIn, connect with business leaders and join groups where you can share ideas and engage in conversations. Post articles, weigh in on industry trends and join discussions to position yourself as an expert. You can also run ads to target businesses in specific industries or regions that could benefit from your services. Paid advertising to target specific business sectors Paid ads on Google, Facebook or LinkedIn are a smart way to connect with potential clients searching for business consulting services. Focus on specific industries or challenges, like small businesses looking for growth strategies or larger companies needing efficiency improvements. Write ad copy that speaks directly to their pain points and highlights your expertise. Use retargeting to reach visitors who’ve checked out your website or content but haven’t converted yet—offer them a special deal or free consultation to guide them down the sales funnel. Speaking at business events or webinars    Speaking at events is a great way to build your reputation and bring in new clients. Look for chances to speak at business conferences, industry events or local meetups. Host free workshops or seminars on topics like improving business processes, leadership development or marketing strategies that work. It’s a chance to share your expertise in front of a live audience and connect with potential clients on a personal level. After your talk, make sure to chat with attendees and follow up with helpful resources or an offer for a free consultation. Speaking at events is a smart, long-term way to grow your network and credibility. Referral marketing for organic growth   Referral marketing is one of the most effective ways to grow your consulting business. Happy clients can bring in new leads by recommending your services to others. Incentivize referrals with discounts or free consultations and make the process simple with a clear referral program. Word-of-mouth is especially powerful in consulting since people trust recommendations from their peers. After a successful project, ask for testimonials, case studies or referrals. By encouraging referrals, you're turning satisfied clients into ambassadors for your brand. Cold-calling and prospecting to engage decision-makers Cold-calling might feel daunting, but it’s still a great way to connect with potential clients. Start by researching your target companies and industries, then create a pitch that speaks directly to their needs. Keep it short and focused, highlighting how your services can solve their challenges. After the call, follow up with an email or LinkedIn message to keep the conversation going. Focus on building relationships and offering value rather than just closing a deal. Tailoring your approach to address pain points and solve problems will improve your chances of success. Email marketing to nurture leads and build relationships Email marketing is a great way to connect with potential clients and keep relationships strong. Start by growing an email list using lead magnets like free resources, guides or industry reports. Share valuable content regularly—business tips, case studies or industry news that address the challenges your audience faces. Segment your list so you can send more targeted content based on the type of business or industry your leads are in. Use email automation to nurture leads over time with follow-up sequences that offer solutions to their specific problems. Focus on keeping your emails helpful, not overly sales-driven, and always include a call to action like a free consultation or resource. Invest in marketing methods that will put you directly in front of prospective clients. Consultants cite referral marketing as their most successful promotional strategy, with 37% noting it’s their primary means of generating new business. Goldstein recommends networking with other consultants and subject matter experts in various fields. That way, when a project arises, you can consult them as subject matter experts or even refer their services to a client (and vice versa). How much does it cost to start a consulting business? Starting a consulting business can vary widely in cost based on factors like industry, scale and resources. Here’s a breakdown of potential expenses you'll need to budget for: Business registration and licensing: $50 - $500 (state and type of business dependent) Insurance: $500 - $2,000 annually (mainly professional liability insurance) Office space (if relevant): anywhere from a few hundred dollars, to tens of thousands of dollars a month depending on size and location. Marketing: several hundred dollars to thousands a month depending on exact strategies and channels. Website: free with Wix, paid plans start from $17. Software and other tech equipment: $500 - $2,000 Legal and accounting services: $300 - $1,000+ Starting a business as a consultant checklist Task Priority Choose your consulting niche Top Create a business plan Essential Legal and administrative setup Essential Create a brand and assets High Setup your office High Create consulting packagings Essential Setup financial accounting Essential Post-launch tips for succeeding as a consultant Once you start your business, how will you stand out so that people hire you? Use these tips to succeed with clients: Identify your industry’s pain points: Think about the most pressing challenges companies in your industry face and become an expert in how to address them. Sell your results: Keep an organized portfolio of your past successes. Attract clients by showing them tangible results to similar problems you’ve solved in the past. Empathize with your clients: Use your soft skills to build personal connections with your clients and show them you’re deeply invested in their business. Stay organized: Impress your clients by staying on top of deadlines, juggling different projects with ease and keeping your business running smoothly. Keep networking: A robust cadre can not only keep you abreast of new industry and economic developments, but it can also help you keep a steady stream of work. Plus, you’ll always have someone to bounce ideas off and have conversations with. How to start a business consulting company A business consulting company helps unlock potential, tackle challenges and turn goals into reality. By offering expert advice in areas like operations, marketing and finance, consultants create strategies that drive growth and efficiency. Starting your own consulting business is a chance to share your expertise, make an impact and work across different industries. Ready to get started? Check out these exciting consulting niches to explore and tips to kick off your journey: Strategy consulting: Turning vision into victory    Strategy consultants help businesses make big decisions and plan for long-term success. To excel in this field, you need to spot market trends and uncover opportunities early. Want to earn your clients' trust? Provide clear, actionable insights that align with their goals. Create bold, detailed plans and support them every step of the way. In this fast-paced world of critical decisions, your advantage comes from delivering real-time, data-driven strategies that turn ideas into results. Marketing consulting: Making brands shine    Marketing consultants help brands stand out and connect with their audience. From creating great content to launching impactful ad campaigns, your goal is to grow your clients’ brands and captivate their customers. Start by understanding their audience and goals, then develop strategies that drive traffic, clicks or buzz. Stay current with the latest marketing trends and tools. Use analytics to adjust campaigns and let strong results speak for themselves. A portfolio of success stories will make you the trusted expert brands rely on to grow. IT/technology consulting: Power up businesses with tech Dive into IT consulting and help businesses transform their tech systems. From strengthening cybersecurity to optimizing cloud computing and data management, your skills can make a real impact. Offer solutions to reduce costs, improve efficiency and keep operations running smoothly. Stay ahead by exploring new tech trends and consider collaborating with other IT experts or tech companies to grow your services. Financial consulting: Drive profit, cut costs, stay ahead Help businesses grow with financial consulting by crunching numbers, solving problems and uncovering smart cost-saving and investment opportunities. Dive into budgets, forecasts and financial statements to find ways to improve cash flow, manage risks and plan for the future. Having a CPA and the ability to simplify complex financial strategies can make you an invaluable resource for companies looking to boost their bottom line. Human resources consulting: Build better teams Become the expert businesses turn to for people solutions. From hiring great talent to resolving workplace conflicts, HR consultants play a vital role in helping companies thrive. Learn labor laws and HR best practices to offer solutions like better hiring processes, retention strategies and creating engaging work environments. Build trust by connecting with leadership and employees to deliver insights that transform company culture. Operations consulting: Make businesses run like clockwork Your mission? Cut clutter and boost efficiency. Operations consultants get to the core of a business, identifying inefficiencies and offering solutions that deliver real results. From process improvements and automation tools to software integrations, your expertise helps businesses save time and cut costs. Learn frameworks like Lean and Six Sigma to create strategies that work and transform chaos into smooth-running systems. Sales consulting: Drive revenue like a pro Help businesses close deals, attract new customers and boost their sales teams. As a sales consultant, your role is to identify weak spots in their sales process like lead generation, closing tactics or customer retention. Provide hands-on training, develop effective strategies and share data-driven insights that align with their goals. When businesses hit their sales targets, they’ll know you made it happen. Legal consulting: Simplify law, empower business Make sense of the legal world and help businesses grow without the stress. Offer guidance on compliance to avoid penalties and keep operations running smoothly. Explore areas like corporate law to support businesses through mergers, acquisitions and governance issues or employment law to help create fair, compliant workplace policies. Help clients manage intellectual property, protect their ideas and resolve disputes efficiently. Provide advice that fits their goals as they negotiate contracts, tackle regulatory challenges or expand into new markets. Risk management consulting: Prepare for the unexpected Help businesses stay protected. Risk management consultants spot threats like financial, operational or tech risks and create strategies to reduce them. From improving cybersecurity to managing supply chain issues and tackling new challenges, your guidance helps companies avoid trouble. Build solid risk management frameworks that give businesses the confidence to face the unexpected. Customer service consulting: Transform the experience Turn unhappy customers into loyal fans. Customer service consultants transform feedback into actionable insights by spotting pain points and improving service strategies. They teach teams how to communicate effectively, resolve issues quickly and keep customers coming back. By tracking metrics, you can measure progress and create a customer experience that makes a lasting impression. Supply chain consulting: Streamline from start to finish Help businesses move goods smarter, faster and cheaper. Supply chain consultants look at every step of the process—from procurement to logistics—spotting inefficiencies and cutting costs. Offer solutions like better vendor management, inventory control and innovative tech tools to boost reliability. Be the trusted expert who builds supply chains that deliver results on time every time. How to start a specialized consulting firm   Specialized consulting is all about becoming the expert in your field—data analytics, sustainability or cybersecurity. It’s a way to stand out and offer solutions that generalists can’t compete with. Focusing on a niche means delivering real value by tackling specific challenges and achieving results. Building authority in your area helps you attract the right clients and get more from your expertise. Specialized consulting lets you own your niche and make a real impact. Data analytics consulting: Turn numbers into action    Help businesses make the most of their data. As a data analytics consultant, you’ll go beyond spreadsheets and dashboards, uncovering insights that drive smarter decisions. From analyzing customer behavior to boost retention to forecasting sales for smarter inventory planning or streamlining operations to improve efficiency, your skills will make a real impact. Use tools like Python, R, SQL and platforms like Tableau or Power BI to turn complex data into actionable strategies. Social media consulting: Build brands, one post at a time    Help businesses thrive in the fast-paced world of social media! As a social media consultant, you’ll do more than schedule posts. You’ll explore brand identity and audience behavior to create strategies that connect and grow communities on platforms like Instagram, LinkedIn, Twitter, TikTok and more. From creating scroll-stopping visuals to designing long-term campaigns that boost engagement and make money online, your role is about building meaningful connections between brands and their audiences. Understanding algorithms, running paid ad campaigns and analyzing metrics are just the start—expand your skills with influencer marketing, trend forecasting and data-driven content strategies. Sustainability consulting: Make green the new gold    Help businesses lead the way in sustainability and climate action! As a sustainability consultant, you’ll guide companies toward greener practices that benefit both the planet and their bottom line. Design energy-efficient systems, create sustainable supply chains or help businesses achieve certifications like LEED or ISO 14001. Work on carbon footprint analysis, waste management improvements or renewable energy transitions to support their environmental goals. With growing regulatory pressures and increasing consumer demand for green initiatives, your expertise will make you an essential partner for businesses aiming to embrace sustainability and future-proof their operations. Cybersecurity consulting: Be the digital bodyguard    Protect businesses from the growing threats of the digital age. As a cybersecurity consultant, you’ll be the first line of defense against hackers, data breaches and other cyber risks. Your role involves spotting vulnerabilities, conducting risk assessments and creating security solutions tailored to each business’s needs. You’ll work on network security, cloud protection, incident response planning and ensuring compliance with regulations like GDPR or CCPA. With cyberattacks becoming more advanced, you’ll also create training programs to help employees understand threats and practice safe habits. From building firewalls to monitoring systems or responding to breaches, your expertise will be essential in keeping businesses secure. Fintech consulting: Shape the future of finance    Transform how businesses handle finance with innovative solutions. As a fintech consultant, you’ll lead the way in helping companies adopt technology like blockchain, digital payment systems and AI-powered financial tools. From streamlining payment processes to creating custom robo-advisors or implementing decentralized finance (DeFi) solutions, your expertise helps businesses modernize and stay competitive. Explore areas like fraud detection, cryptocurrency and regulatory compliance to help clients adopt secure and efficient practices. How to start an industry-specific consulting business Industry-specific consulting is about becoming the go-to expert in a certain sector. It’s about understanding the challenges, regulations and trends in industries like healthcare, construction or technology and offering solutions that solve real problems. Instead of being a jack-of-all-trades, you focus on one area, giving businesses insights and strategies they can’t get anywhere else. Starting this type of consulting business lets you create real impact. You’re not just another consultant; you’re a trusted partner who speaks the language of the industry. Focusing on a niche positions you as an expert in high demand, allowing you to charge premium rates for your specialized knowledge. From solving pain points to offering personalized solutions you create something that stands out in a competitive market. Healthcare consulting: Transform care, cut costs, stay compliant    Revolutionize healthcare by improving how care is delivered. Focus on creating solutions that enhance patient outcomes and boost operational efficiency to cut costs. Health tech tools like telemedicine, AI diagnostics and electronic health records are transforming the industry. Explore patient flow management to solve bottlenecks and improve the care experience or learn about medical billing and coding to help organizations streamline revenue cycles. Stay informed about changing healthcare laws, regulations and industry trends to deliver solutions that are effective and compliant. By balancing clinical needs with administrative efficiency, you’ll be a go-to resource for healthcare providers aiming for sustainable growth. Construction consulting: Build better, faster, smarter    Help construction firms overcome challenges in an industry where precision and efficiency are critical. Use advanced project management tools like Building Information Modeling (BIM) to improve collaboration and reduce errors. Focus on risk mitigation to identify hazards early and keep projects safe and compliant at every stage. Share tips for managing budgets, sourcing materials and meeting tight deadlines without compromising quality. Stay up to date on building codes, zoning laws and environmental regulations to keep projects running smoothly. Technology consulting: Power innovation, drive success    Drive digital transformation by helping businesses embrace the power of technology. Improve IT infrastructures to enhance efficiency, scalability and security in today’s tech-driven world. Explore areas like cybersecurity to protect against evolving threats or focus on cloud services to simplify collaboration and data management. Help companies use emerging tools like IoT and blockchain or make money with AI , turning complex tech into practical solutions with real impact. Align tech strategies with business goals to keep organizations competitive in a rapidly changing market. Retail consulting: Boost sales, simplify operations, delight customers    Help retail businesses stand out by combining efficient operations with great customer experiences. Explore inventory management strategies to keep stock levels just right, reducing waste and meeting customer needs. Help retailers improve the shopping experience through personalized store layouts or seamless eCommerce platforms . Use insights from consumer trends and data analytics to create sales strategies that drive revenue and build loyalty. Share tips on using tools like POS systems, CRM software and online marketplaces to simplify daily operations. Got another business idea in mind? 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Turn your ideas into sales and start selling with Wix eCommerce →   An online store, also known as an  eCommerce  store or electronic commerce store, is a website, app or digital platform that allows businesses or individuals to sell products or services over the Internet. Customers can browse an online catalog, select items they want to purchase and complete transactions electronically. Online stores have become increasingly popular due to the convenience of shopping from home and the global reach they provide. Learn more: How to start an online store , Website vs online store Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. 8 key components of an online store The following are some of the most important parts of an online store, when it comes to making an eCommerce website , it’s important to factor in all of the following.  Product listings Shopping cart Checkout process Payment options Security infrastructure Order management Customer accounts Search and navigation Make an online store today.   01. Product listings Online stores typically display detailed information about products or services, including images, descriptions, prices and specifications. For more inspiration check out these product page examples . 02. Shopping cart Customers can add products to a virtual shopping cart as they browse. The shopping cart keeps track of selected items until the customer is ready to checkout. 03. Checkout process This is the process through which customers complete their purchases. It involves entering shipping information, payment details and confirming the order. 04. Payment options To facilitate transactions, online stores offer various payment methods, such as credit cards, digital wallets and other online payment systems. Wix Payments, like other online payment systems , allows your customers to pay with major debit/credit cards, Apple Pay, Tap to Pay on iPhone, Tap to Pay on Android and Google Pay.  05. Security infrastructure Security is crucial in online transactions. Online stores use secure socket layer (SSL) encryption to protect customer information and ensure a safe shopping experience. They should be built on platforms, like Wix, that enforce enterprise-level website security  infrastructure both for reliability and security reasons.  06. Order management Businesses use order management systems to track and fulfill customer orders. This includes managing inventory , processing orders and handling shipping logistics . 07. Customer accounts Many online stores allow customers to create accounts, providing a personalized experience. Customer accounts can store order history, preferences and shipping information for future purchases. 08. Search and navigation Effective search and navigation features make it easy for customers to find products. This includes categories, filters and search functionalities. Get your online store started with an ecommerce website builder. Why do you need an online store? Global reach An online store provides the opportunity to reach a global audience, breaking down geographical barriers. This broadens your customer base and allows you to tap into markets that were previously inaccessible. With the internet connecting people worldwide, your products or services can be showcased to a diverse set of consumers, increasing the potential for sales and eCommerce business  growth. 24/7 availability Unlike physical stores with fixed operating hours, an online store is open 24/7. This level of accessibility provides unparalleled convenience for customers who can browse, shop and make purchases at any time, regardless of their location or time zone. This flexibility enhances customer satisfaction and contributes to increased sales, especially for businesses catering to international audiences. Reduced overhead costs Operating an online store often incurs lower overhead costs compared to a brick-and-mortar establishment. There's no need for physical storefronts, extensive in-store staff, or utilities associated with maintaining a traditional retail space. eCommerce allows businesses to streamline operations, allocate resources more efficiently and offer products at competitive prices, which is a significant advantage when it comes to starting a business  in today's competitive market. You can take this one step further with different ecommerce types, that are especially low investment, including dropshipping amongst others. Learn more: How much does an eCommerce website cost Benefits of analytics  Online stores offer the advantage of collecting and analyzing customer data effectively. By leveraging analytics tools, businesses can gain valuable insights into customer behavior, preferences and buying patterns. This data-driven approach enables targeted marketing strategies , personalized customer experiences and the ability to adapt and optimize product offerings based on real-time feedback, ultimately leading to better decision-making and improved business outcomes. Scalability  Online stores need a scalable eCommerce platform that can easily adapt to the growing demands of a business. Whether you're a startup or an established enterprise, the digital nature of eCommerce allows for seamless expansion without the constraints associated with physical space. With the ability to add new products, services, or features, online stores provide the flexibility needed to respond quickly to market trends and evolving customer preferences. Competitive advantage In today's dynamic business environment, having an online store is crucial to staying competitive. It allows businesses to adopt innovative technologies, such as augmented reality for virtual try-ons or AI-driven recommendation engines, to enhance the customer shopping experience. By staying at the forefront of technological advancements and eCommerce merchandising strategies, businesses can differentiate themselves from competitors and position themselves as industry leaders. Learn more: What's the best way to start an online store? 3 examples of successful online stores Darby Pitchards This jewelry business is a great example of how versatile an online store can be. You can choose to sell almost anything from an online store, including a wide range of popular jewelry choices.  House of Suppliez This online beauty store is a great example of how successful an online store can become with the right products and customer targeting.  Bonsai Online stores also serve niche product markets well, such as this online store selling sleeping sacks and clothes for babies, all of them made to the highest standards of care.  Online store FAQ How does an online store work? Customers can visit the website, browse through products or services, add items to their cart and complete a digital checkout process to make a purchase. Is an online store the same as an eCommerce website? Yes, an online store is a type of eCommerce website. It specifically refers to the section or platform of a website where products or services are sold. What products can I find in an online store? Online stores can offer a wide range of products or services, including electronics, clothing, books, digital downloads, subscriptions and more, depending on the type of business. Other types of websites What is an e-commerce website What is a wedding website What is a real estate website What is a membership website

Every day, startups and tech giants alike introduce new tools for expanding the footprint of a small business. Mental health specialists can offer virtual counseling to clients who live hours away and artists can ship their work all around the globe. While these opportunities are significant, don’t discount the opportunities that lie right outside your door. Small businesses make up the fabric of their local communities. The national and international franchises certainly have their place, but they don’t offer the same intimacy, comfort or connection that a mom-and-pop hardware store or an independent café provide. Therefore, a local marketing campaign around how your business fits into your community (or how your community influences your business) can have incredible potential. In this article, we’ll define local marketing, discuss its importance and offer some marketing strategies to consider when building your plan in line with the four Ps of marketing . Whether your marketing campaign is local, global or both, make sure to create a website where people can learn more about and buy from your business. What is local marketing? Local marketing is the practice of tailoring a business’s branding and advertising to target consumers who live or spend time in their operating region. This type of marketing is most popular among small businesses with a single location, such as restaurants and stores. That said, any sort of business can use this tactic—even those without brick-and-mortar. For example, business owners who need to travel to offer their services—such as cleaners, tutors, personal trainers and makeup artists—will find it particularly helpful. Even if your business is fully online, you can still use local marketing. Building your business’s place of origin into its brand can make it more tangible to all your customers, regardless of whether they are local or not. Why is local marketing important? When you use local marketing to target customers who live or spend time in your business’s surrounding area, you increase your chances of attracting loyal customers. These clients can work visits to your business into their routines and your business’s physical presence will act as a reminder of its existence if they don’t. Even today, 45% of consumers still primarily shop in person while another 27% regularly shop both online and in-store, according to Capital One Shopping Research . Some consumers may also process a return or discover a product in person, even if the final transaction is made online. Tailoring your marketing to reach people who can easily visit your business creates that opportunity. Not to mention that local marketing lets you connect with people with whom you're the most familiar. You can weave in what you know about your community's specific needs, interests and sentiments into your marketing. Plus, you can highlight your identity as a local business (41% of consumers say they want to support local businesses, while 49% value the convenience of local shops, according to a recent marketing statistics report by Wix and VistaPrint). Local marketing also makes your business a good candidate for referral marketing or affiliate marketing opportunities. But local businesses aren’t the only ones that can benefit from local marketing. Time and time again we've seen how brands can stay connected to their places of origin, even as they grow far beyond it. Consider Ben & Jerry’s. Despite having grown into an international brand, it has stayed true to its roots. “Vermont’s Finest” has been their tagline since the very beginning. Finally, local marketing is important because it usually requires lower upfront costs than a campaign that casts a wider net. 9 strategies for building a local marketing campaign A smart local marketing campaign involves both digital marketing and traditional marketing. Let’s discuss a few local marketing strategies you can incorporate into your campaign: Build a review collection plan Work with local influencers Create and optimize your Google Business Profile Join your local chamber of commerce Hone your advertising campaign Partner with local businesses Incorporate outdoor advertising Host events Optimize every interaction for customer retention 01. Build a review collection plan Nine in 10 consumers consider customer ratings or reviews when making a purchase decision, according to a PowerReviews survey of more than 8,000 U.S. shoppers. So, it's worthwhile to bake a review collection plan into your local marketing strategy. This plan should outline where, how and when you'll respond to guest feedback. Pay special attention to your Google reviews because, as stated by Google , your “Google review count and review score factor into local search ranking.” Speedy replies enhance your brand reputation and can influence any disgruntled guests to edit their feedback to reflect your response. "If you can respond to a 1- or 2-star review within 24 hours, you have a 33% higher probability of that person coming back and upgrading that review,” Darnell Holloway, Yelp’s director of business outreach, told Nation’s Restaurant News . “So, it's really important from a systemic perspective to consistently respond to those reviews in 24 hours." 02. Work with local influencers Local influencers have followers in specific regions, so partnering with them can help get in front of your local audience right away. Micro-influencers—those with a following between 10,000 and 100,000 followers— tend to have higher engagement rates (averaging 2.8%) than macro-influencers. Micro-influencer partnerships additionally cost less than those with higher follower counts, making them a top choice for brands both large and small. For example, NYC–based Emma Ungaro uses her TikTok to show off her luxury fashion budget finds. Despite having fewer than 90,000 followers, eBay paid her to promote its new Luxury Exchange store opening in Manhattan. Her posts didn’t get thousands of likes, but the goal wasn’t to get viral attention; it was to get New Yorkers to pay attention to the new venture. 03. Create and optimize your Google Business Profile When building a local marketing strategy, look to Google’s handy business tools. Google Maps has all but replaced the Yellow Pages. According to Google, over a billion people use the platform every month. That means if you don’t have a Google Business Profile (formerly known as Google My Business), you could be missing out on millions of views. Creating a Google Business Profile enables you to appear on Google Maps, optimize your business for search results and make it easy for locals to find your business and reach out. This will benefit your business considering how 81% of consumers use Google to evaluate local businesses, as reported by BrightLocal research . BrightLocal further found that Google remains the preferred platform for researching reviews due, in part, to improved filtering and sort functions (e.g., users can search reviews by keywords like "vegan" to find places that match their personal preferences). And while traditional search engines remain the most accurate when it comes to business information, Google's Search Generative Experience (SGE) and other AI-powered assistants are making big leaps as it regards local search results. To capitalize on these opportunities, get your business profile in tip-top shape with detailed descriptions, high-quality photography and up-to-date business information. 04. Join your local chamber of commerce A chamber of commerce is a collective of businesses working together to further their interests and their community’s economic interests. Joining a local chamber of commerce offers the opportunity to network and make your business more visible in the community. For example, chambers of commerce usually link to their members’ business websites in their online directories. 05. Hone your advertising campaign Tailor your digital and print advertising to attract locals with these ideas: Google Ads : Google Ads offers the option to set up local campaigns to boost offline sales and Local Services Ads for service businesses. Because the latter only needs your business type and location to know if your business is relevant to the local search, it involves less intensive keyword optimization. Print advertising : Because most consumers trust advertisements in magazines and newspapers more than all other types of advertising, don’t underestimate setting up strategic ads in local publications. Review sites : Most review sites, such as Yelp , allow you to create location-targeting ads. Direct mail : Snail mail advertisements surprisingly still work. According to one direct mail printer and distributor, their customers receive response rates as high as 30% . A direct mail campaign can emphasize the convenience of visiting your establishment for the recipient. 06. Partner with local businesses A few years ago, Domino’s ran a campaign in which they purchased thousands of $50 gift cards from local restaurants and included them in customer deliveries. The campaign successfully demonstrated that Domino’s cares about its local communities drew attention to how third-party delivery services negatively impact restaurants and shared the spotlight with small businesses. Small business owners could do something similar with cross-promotion, which is the act of using one product or service to support another. Say you run an acupuncture clinic and are looking for new clients—you could reach out to a nearby spa and offer to give their coupons to your customers if they do the same for you. Because you likely share the same customer base but don’t directly compete, you both win. Here's another great example of a local marketing partnership: Wix and VistaPrint partnered together with Paris Commerce to create a Paris City Guide . The guide showcased a variety of niche small businesses, including Wix users ClaireJo and La Frange à l'envers . 07. Incorporate outdoor advertising Although billboards are the most common outdoor advertising , you can use many other cost-effective tactics for local marketing. In addition to pinning fliers to community bulletin boards or setting up chalkboard signs on the walkway in front of your business, you might also consider branding your company vehicle with your company website or QR code so that every drive around town advertises your business. You can also use guerilla marketing , which refers to unconventional advertisements such as murals, graffiti, stickers and projections. This type of advertising has become more popular because it is cheap, memorable and buzz-worthy. For example, the It movie marketing team simply tied the clown’s infamous red balloon to sewer grates and stenciled the copy next to them. 08. Host events Event marketing can build brand awareness, generate new leads and incentivize visits to your business website. You can allow other local businesses to set up pop-ups that complement your business model, fundraisers that raise money for relevant causes or information sessions. As a bonus, you can use events to create great content marketing by recording and posting the highlights online. If you don’t have the time, space or capabilities to host your own event, look for local events that you can participate in. 09. Optimize every interaction for customer retention If you have a brick-and-mortar location, you can retain in-store customers by pointing them toward your website, social media accounts or loyalty program. If you operate primarily online, try similar tactics at the end of customer interactions that emphasize your local small business status. Here are a few low-cost, low-effort and high-reward local marketing ideas: Window displays : Draw attention with eye-catching window displays or signs displaying great deals. Post a QR code that leads to your site for interested consumers who don’t have time to browse. Custom receipts : Customize your print receipts to include your site URL or a QR code that directs them to the homepage. If you offer digital receipts, include a link to your loyalty program sign-up page. Digital receipts are also a great way to tap into sustainable marketing practices. Branded packaging : Giving your packaging a cool design (perhaps one that ignites local pride) can cement your business in the minds of your existing customers and attract the attention of newcomers. Make sure to attach, stamp or print your website domain and social media accounts on the packaging. Staff ambassadors : Encourage your staff to mention your online store or loyalty program to customers after completing a sale.

Ready to share your ideas with the world? Start your blog → So, you want to create a blog that will draw in tons of readers and eventually make you a profit. Good call. With people spending more time online than ever before, a high-quality blog that tackles an in-demand topic could be a very successful endeavor. That said, unless you’re breaking ground on a very new or different topic, there’s probably quite a bit of competition out there when it comes to this type of website . With this in mind, it’s really important that you consider which blogging niches will help you cut through the noise of everything already out the blogosphere . Let’s talk about why narrowing your focus is so important and then take a look at 120 most profitable blog niche ideas you can write about, and learn how to make a website around. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: profitable blog niche ideas Choosing the right blog niche is a key step for any new blogger or entrepreneur. Discover profitable niche ideas across many industries and interests, along with practical tips on how to find the one that fits your passion, skills and business goals. Whether you want to build authority, attract a loyal audience or monetize your blog, focusing on the right niche will help you stand out and grow. We also break down what makes a successful blog, from having a clear focus and understanding your audience to delivering consistent value and keeping your voice authentic. Use these insights to pick a niche that’s exciting for you and promising for your business. Feature Why it matters Clear focus Narrowing your topic helps attract a dedicated audience and boosts your blog’s authority. Passion and expertise Writing about what you know and love keeps your content authentic and sustainable long term. Audience needs Understanding who you’re writing for ensures your blog solves real problems and keeps readers engaged. Monetization potential Choosing niches with clear opportunities (ads, products, sponsorships) helps you build a profitable blog. Consistency Regular, valuable content builds trust and encourages visitors to return. What is a blog niche? A blog niche is a specialized topic area that you’ll be focusing on when writing content. Blogging niches allow you to narrow down your audience and craft content that is much more relevant for them. As a result, readers are more likely to become blog subscribers and you’ll be able to build authority and position yourself as a thought leader. Plus, you’ll be making it much easier for search engines to identify what your blog is about and increase your chances of ranking on high positions, which in turn will bring even more readers. There are many types of blogs you can choose to focus on, ranging from the highly technical to the more personal or creative. Some of the most common ways of brainstorming blog niche ideas include: Industry based , such as a cryptocurrency or art blog. Audience based , by targeting audiences like small business owners, SEO professionals or newlyweds. Subject based , like news content and movie reviews. To understand how popular some blogging niches are, we took a look at traffic to well-known blogs by niche. Bear in mind, not all blogs will reach these traffic levels, but the numbers give some idea of how popular a blog niche can be or get. For example, the fitness blog, Men's Health receives up to 42 million visitors a month . Looking at food blogging, this study from RankIQ , shows that food blogging is the most profitable niche and it generates the highest median income for this type of bloggers. Food blogs also make up most of the blogs with more than 50,000 average visitors a month, compared to other blog niches. The second highest earning blog niche is personal finance. The four highest traffic generating blog niches are food, lifestyle, travel, arts/crafts, and they, according to RankIQ, make up 74% of all high traffic blogs. How to find your blogging niche Ready to get blogging? Get started with Wix  today. As you learn how to make a blog , choosing the right niche is crucial for building a strong foundation. Before we deep-dive into the pool of blog niche ideas, let’s take a look at some questions you should be asking yourself as you consider the different options. What are you passionate about? What do you have the most experience and knowledge in? Is this something that people are interested in? You’re most likely starting from a place where you have already considered the first two points. After all, you want to find a blogging niche that doesn’t bore you and about which you have a lot of things to write about. The third one, however, will require a bit more external research. In order to determine the potential reach of a niche, you’ll need to do some keyword research to prove the viability of its topics. Doing so will allow you to determine whether there is enough interest in the content for you to build a successful blog about it. Additionally, you’ll be able to see whether you’ll be able to monetize your blog through ads, sponsored content or a paywall in the long run. Tools like HubSpot's blog ideas generator  can help spark topic ideas. If a blog niche idea can’t check off all these requirements, then explore a different one. Even though the passion and experience might be there, it’s very hard to stay devoted to something that doesn’t reach a significant number of people or make you money. 120 best blog niche ideas to write about As you set out to start a blog and embark on your content creation journey, take a look at the following blog niche ideas list to see how you can specialize your content on some of the most popular blog topics. We've organized the following 120 blog ideas into 20 main categories: Finance Business Marketing Sales Design and development Technology Education News Entertainment Travel Food and drink Beauty and fashion Health and fitness Relationships Gaming Science and medicine Home ownership Lifestyle and hobbies Pets Your own journey 01. Finance Money management is something everyone is concerned with, from the adolescent working to get their first credit card to the entrepreneur wanting to exponentially grow their personal savings (see how to start a finance blog ). But there are ways to niche down and focus on a particular type of expert content. Cryptocurrency Frugal living Budgeting Saving for retirement Investing Financial independence NFTs Personal finance 02. Business Whether your audience wants to learn how to run a business or simply advance in their career, they will always turn to specialized business blogs for advice. Building a startup Entrepreneurship Freelancing Business finance management Productivity hacks Hiring and outsourcing How to start a business Starting an eCommerce business 03. Marketing Although marketing is technically part of business, they’re certainly considered an entirely different breed of blogs. There are many well-established marketing blogs in the space, so make sure you have a unique perspective or insights to bring to the table. Content marketing Social media marketing Email marketing Search engine optimization Pay-per-click advertising Copywriting Digital marketing Affiliate marketing YouTube marketing Advertising strategies Learn more: How to start a marketing blog 04. Sales There are many professionals across many industries who’d be interested in learning how to level up their sales skills, such as sales managers, sales reps and small business owners. As a result, you’ll want to choose a suitable topic niche for your sales blog and target audience. B2B sales B2C sales Sales process and strategy Sales hacks and templates Sales software and apps Sales management 05. Design and development Having a website is essential in today’s world. With so many people looking to create a strong online presence, it’s no wonder that they’ll need equally powerful content to guide them on how to design their own compelling website. Web design UX design Web development App development eCommerce Website security Learn more: How to start a graphic design blog 06. Technology Technology is transforming every inch of our lives. As such, it’s an overarching topic that could just as well cater to a business audience as a consumer one. Software reviews Business automation Consumer electronics Artificial Intelligence Apple products Android products Learn more: How to start a tech blog 07. Education Education is a good topic to get into if you want a future-proof blog. Whether your blog serves as an academic resource or points your readers to relevant institutions and programs, there are numerous ways in which you can narrow down your focus. Study hacks SAT prep Online courses Language learning College-to-career prep K-12 blog for parents Homeschooling Learn more: How to start a teaching blog 08. News While there are huge news publications that are impossible to compete with as a blogger, there are also creative ways to win in this space so long as you carve out a unique blogging niche for yourself. Local Sports (see how to start a sports blog ) Pop culture Politics Silicon Valley Investigative articles 09. Entertainment Traditionally a section within larger news publications, entertainment-focused sites have been rapidly growing with the popularization of social media. Nowadays, this highly popular category has developed a long list of potential blog niches ideas to center your content on. Movie reviews Music reviews TV show guides Celebrity gossip Celebrity interviews Arts and culture Learn more: How to start a music blog 10. Travel Travel blogging is about knowing exactly what your audience’s wanderlust looks like. Keep in mind that photography also plays a huge role in starting a travel blog , so make sure to add visual content. Local travel tips Travel deals Travel hacks RV life Digital nomads Living abroad Looking to monetize your blog? Take a look at this part of our online course on how to start a blog. 11. Food and drink If you have a strong culinary background or a passion for baking, it makes sense that you want to start a food blog . Rather than trying to write about every single dish or drink you’ve ever tried, focus on a blogging niche and use your blog as an excuse to continuously try new things. Restaurant and bar reviews Homebrewing Baking and cooking tips Vegan recipes Dieting tips Healthy eating Baby and toddler food ideas Recipes 12. Beauty and fashion Trends come and go in the blink of an eye, so consumers are always in need of fresh content and inspiration. Plus, that means you’ll never have to break your brain in search of new topics for your beauty blog or fashion blog , no matter which blog niche you decide to focus on. Product reviews Makeup tutorials Healthy hair Skincare tips Fashion trends Affordable beauty DIY 13. Health and fitness As people become more mindful about their physical and mental well-being, they’re starving for content that teaches them a better way to live and manage their emotions. This need can be filled by starting a health blog . Self-care Men’s health Women’s health Mental health Sports Workout and exercise routines and tips Coaching tips Learn more: How to start a fitness blog 14. Relationships There are many kinds of relationships one will have to navigate over the course of their lives and it never gets easier. A relationship blog that’s relatable and empathetic is very likely to resonate with readers. Co-living tips Dating Wedding planning Pregnancy Parenting Navigating divorce Learn more: How to start a Mom blog 15. Gaming Games are a well-loved pastime that simply doesn’t get old. From board games to video games, most platforms and series tend to have strong fan bases, which means a very avid readership if you can nail the type of niche content they’re looking for. See our guide on how to start a gaming blog t o learn more. Game reviews Gaming tips, tutorials, and walkthroughs Playstation games XBOX games RPGs Board games 16. Science and medicine Whether it has grounding in our world or worlds beyond, people are fascinated by science, nature and medicine. Most content in these blogging niches requires a close attention to detail, lots of research, and statistical proof—so be prepared. Medical news and breakthroughs Medical condition-specific blogs Psychology Science stories and interviews Environmentalism Outer space 17. Home ownership Marie Kondo isn’t the only person who can get people excited about what they can do to make their homes look and feel better. And as people spend more time at home, they’re going to look for newer ways to spruce things up in. Interior design Tiny home trends and inspiration Organization hacks Home renovation Moving cross-country Feng shui DIY (do it yourself) Learn more: How to start a real estate blog 18. Lifestyle and hobbies This all comes down to what you’re personally interested in, how large of a community there is around it and the variety of content you can cover. It can be anything from book blogging to photography. Photography Writing DIY hacks Arts and crafts Knitting Books Gardening Learn more: How to start a lifestyle blog 19. Pets People are in love with their pets… and with other people’s furry companions. As such, animal-centric blogs can serve as valuable resources for pet owners, but can also be entertaining distractions for others. Dog parenting tips Dog training Inspiring pets Adopt-don’t-shop stories Cute animal pics and memes Pet health and wellness 20. Your own journey Have you survived an illness? Come back from a huge loss? Visited all 50 states in the U.S.? Starting a personal blog to tell your unique story can inspire others who want to hear and learn from you. Successful entrepreneurship Nomadic lifestyle Child-free life Gambling addiction recovery Nightmare client stories Dealing with depression How to start a niche blog Once you’ve chosen your blogging niche, build a home for all your written content by taking the following steps: Choose a blog website template that embodies your blog niche and matches your tone and style. Register a domain name that is memorable and makes your blog easily identifiable. Learn how to write blog posts that build your authority and organically rank on search engines. Then, check out these blog post templates for inspiration. Maintain your blog with great website performance and strong website security that keep your content continuously accessible to readers. Find ways to promote your blog to reach a wider audience. Which blogging niche is best for you? Blogging is a vital source of content that not only establishes your brand’s voice and identity, but adds value to existing and potential users by providing them with authoritative trustworthy information that will help them throughout their user journey and engagement with your products/services. Opyhr Hanan, Blog Growth and SEO Outreach Specialist The best blogging niches for you are the ones that you're most passionate about and knowledgeable in. It's important to choose a niche that you will enjoy writing about and that provides value to your readers. You should also consider potential profitability, but this shouldn't be the only factor in your decision. Make sure you're an authority in your niche so you can establish yourself as a trustworthy figure in your field. If you're not sure which niche is right for you, try brainstorming a list of topics that you're interested in and where you think you have something unique to offer. You can also do some research to see what other bloggers are writing about and what topics are trending. Once you have a few niche ideas in mind, you can narrow it down by considering your target audience and your goals for your blog. Do you want to write for a general audience or a more specific one? Are you interested in sharing your personal experiences or providing expert advice? Do you want to make money from your blog through advertising, affiliate marketing or selling your own products and services? Once you have a good understanding of your niche, you can start developing your blog content and building your audience. Here are some additional tips for choosing a blogging niche: Choose a niche that is evergreen, meaning that it will be popular for years to come. Choose a niche that is broad enough so that you have plenty of content ideas, but narrow enough so that you can become an expert in your field. Choose a niche that is profitable. You can do this by researching which niches have high-paying advertising opportunities and affiliate programs. What are the best blog niches for beginners? Choosing the right blog niche is essential for beginners and newbies to build a successful and enjoyable blogging experience: Personal development: topics such as self-improvement, goal-setting and time management. Make sure you share your own personal experiences and growth journeys. Budget shopping tips: draw on your own experiences of managing a household budget to write tips for others, including how to find the best grocery deals, or which stores are best for which sale items. Home decor : blog about budget-friendly home decor ideas, DIY projects and organization tips. Healthy living and fitness for beginners: write about simple workouts, include healthy recipes and other tips for getting fit. If this is something you've done with success, so use your experiences as you blog. Freelancing and remote work: share insights into freelancing platforms, productivity tips and work-from-home strategies. Beyond picking from these popular topics, it’s important to make the right choice for yourself. Start with a niche you know well and genuinely enjoy. Blogging takes time and effort, and working on something you’re passionate about increases the likelihood of long-term success. Stay realistic about competition. High-demand, profitable niches often attract significant competition. Instead of looking for a “low-competition, high-demand” niche—which is rare—find sub-niches within broader categories. These often have a balance of demand and opportunity to stand out. For instance, rather than “fitness,” narrow down to “simple fitness routines for working parents.” You can also use tools like Google Trends or keyword planners to explore which topics are trending and identify areas where there’s consistent interest. This helps validate your niche idea and ensures there’s an audience for your content. What are the best blog niche ideas for teenagers? When choosing a blog niche as a teenager, it's important to pick a topic that resonates with your passions and interests while also offering value to your audience: Teen lifestyle and fashion : cover the latest fashion trends and beauty tips. Study tips : blog about tried and tested study techniques, time management tips and how to handle stress at exam time. Tech and gaming: blog about popular online games and gadgets. Creative art projects : blog about your own creative projects, include tips for getting started Teen entrepreneurship : write about how teens can start a business of their own, while juggling school work and family commitments How to stand out with a unique blog niche idea in a competitive blogging space? There are a lot of blogs out there. Chances are the niche you choose may already be packed with other blogs and bloggers trying to make their mark. Even a unique niche, might not be as easy to break into as you first think. Standing out might take more effort. But here's how you can take your blog idea or niche and turn it into something people read. What personal experiences can you transform into valuable lessons for others?  Your own struggles and triumphs might resonate deeply with readers. For instance, how did overcoming a specific challenge change your perspective and what advice can you offer to those facing similar situations? If you're starting with a personal blog idea, this is a great way to go. What hidden skills or passions can you share that people might not associate with you?  Blogs thrive on authenticity. If you’re a corporate professional who paints or a traveler who thrives on DIY, how can you blend these interests to create unique content and reach similar unique communities. What local culture, history, or traditions do you know that others might overlook?  Whether it’s the untold stories of your hometown or a unique festival, how can you use personal anecdotes to bring these to life through your blog niche. How can you reimagine popular blog topics through your unique lens?  For instance, instead of a general travel blog, could you share how you plan trips around your passion, such as architecture, literature or food? Take your niche to another niche; a niche within a niche as it where. What ongoing journey could you document in real time?  Whether it’s learning a new language, starting a fitness journey or transitioning careers, how can you involve readers by sharing your progress, struggles and breakthroughs? Why even start a blog ? These experts explain why. Blog niche ideas FAQ What are some good blog topics? Often the best blog topics are those you're the most passionate about and know the most about. It's always easiest to write what you know and to write for an audience you understand. Interested in a lot of things? Maybe focus on blog topics that have been proven to be popular with online readers. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. What are the most profitable blog niches? The most profitable blog niches are typically those that are in high demand and have a high affiliate commission rate. Some examples of profitable blog niches include: Personal finance Health and fitness Technology Business Travel How do I choose a profitable niche for my blog? When choosing a profitable blog niche, it's important to consider your own interests and expertise. You should also choose a niche that is in high demand and has a high affiliate commission rate. Here are some tips for choosing a profitable blog niche: Consider your own interests and expertise. What are you passionate about? What do you know a lot about? Choose a niche that you are interested in writing about and that you have some knowledge of. Research the competition. How many other blogs are there in your niche? Are they well-established and successful? If there's a lot of competition, you may need to choose a more specific sub-niche. Check the affiliate commission rates. How much money can you make by promoting other people's products or services in your niche? You can use an affiliate marketing network such as ClickBank or Amazon Associates to find affiliate products and services to promote. What kind of blog topics are popular? Examples of popular blog niches include: Self-improvement: This niche covers topics such as personal development, productivity and self-help. Lifestyle: This niche covers a wide range of topics, such as fashion, beauty, food and home decor. Entertainment: This niche covers topics such as movies, TV, music and video games. Education: This niche covers topics such as online learning, homeschooling and test preparation. Which blog niches are most relevant in 2025? In 2025, the most relevant blog niches are Tech and AI, Digital Marketing and Health and Fitness, reflecting key global trends and growing consumer needs. Tech and AI blogs explore innovations like Web3, blockchain and software reviews, while digital marketing blogs help businesses thrive in an evolving online landscape. Health and fitness remain timeless with topics like mental wellness, nutrition and exercise gaining steady momentum. Personal finance, sustainability and lifestyle blogs also continue to grow, offering broad appeal and strong potential for monetization. What's a low competition blog niche? The more niche your topic, the lower the competition is likely to be for readership. Enjoy a diverse hobby? Writing about this could make your blog one of a kind. The same goes for very local or regional blogs focused on very specific areas or topics related to those areas. What are some emerging blog niches? Sustainable living: Eco-friendly products, green practices, and reducing environmental impact. Micro-influencer marketing : Using smaller-scale influencers for targeted campaigns. Remote work and digital nomadism : Tips and advice for working remotely and traveling. Can I combine multiple interests in one blog niche? Of course. Combining interests can create a unique and engaging blog niche. For example, you could blend your passion for travel with your love of photography in a blog focused on travel photography tips and destinations. The key is to find a natural connection between your passions and create content that caters to a specific audience. How to check the potential profitability of a blog niche? You should research existing blogs in the niche to assess the competition and their monetization strategies. Analyze keyword search volume and competition to gauge potential traffic. How can I generate new blog post ideas consistently? To generate blog post ideas consistently: Follow industry news for ideas Use keyword research tools, like Ahrefs Answer common questions around your niche Analyze competitors and what they write about Repurpose existing content Use idea generators Should I focus on evergreen content or trending topics? You should balance both. Evergreen content provides long-term value and trending topics attract immediate interest. Mix the ratio depending on your niche and how trendy it is. What tools can help me find blog post ideas? Some useful tools for blog ideas are: 1. Google Trends 2. BuzzSumo 3. AnswerThePublic 4. Ubersuggest 5. Feedly 6. Quora 7. Reddit 8. HubSpot's Blog Topic Generator 9. Twitter/X trends 10. Google Keyword Planner

Let’s be honest: Freelance design rates are confusing. After all, every project is different. Every freelancer is different. And every client is different. That means rates vary from project to project, and from designer to designer. However, there are a few good systems to help find yours when freelancing —and we’ll cover them in this article. Looking to create a freelance website ? Learn more about how to do it with Wix. TL;DR: freelance design rates Figuring out the right freelance design rates can feel overwhelming, whether you’re new or ready to adjust your pricing. This guide walks you through pricing models, factors that impact your rates and tips to confidently charge what you’re worth. You’ll learn how to price projects fairly while attracting the right clients and building a sustainable freelance business. It also explains how to adjust your rates based on experience, project size and market demand so you can stay competitive and grow your income without undervaluing your skills. Feature Why it matters Pricing models Learn hourly, project-based and value-based pricing to find what works best for you and your clients Experience level Your skills and portfolio set the stage for when and how to raise rates Project scope Bigger or more complex jobs usually mean higher fees Market demand Knowing industry standards helps keep your pricing competitive Clear communication Setting expectations upfront builds trust and prevents confusion The no BS truth about freelance graphic design rates There is no hard-and-set formula for finding your freelance design rates. We can spend all day throwing around different suggestions and survey statistics—but the fact is, your rate will be entirely unique to you. After all, there are many different elements that go into a freelancer’s rates. Here are a few of the most crucial deciding factors: Location Where you live plays a big role in how much you decide to charge. After all, a freelancer in San Francisco will have more of an incentive to charge a higher rate than a freelancer in cities with lower overhead expenses, such as Boise, Idaho. And it’s not just your location, it’s your client’s location as well. If your client lives in a major city, they might actually expect to pay a premium fee for your services. Whereas, a client in a small, rural community might be more inclined to charge less. Pro tip: Consider benchmarking your rate to a specific city. For example, many freelance designers charge their rates by the standard for New York City. To learn more about how to start a business across the US, check our our guides: How to start a business in New York How to start a business in California How to start a business in Arizona How to start a business in Florida Experience Your level of experience matters—to a degree. The more experienced you are, the more clients will be willing to pay for your work. At the same time, experience isn’t everything when it comes to freelancing. Beginners who create extraordinary work can still charge a premium fee for their services. As a rule of thumb, though, you can expect your rates to reflect on your level of experience. Type of work The type of projects your client requires also determines how much you charge. After all, a complete website redesign shouldn’t cost the same as a single hero image. So it’s only natural that your rate should change when faced with two very different types of work. In addition, the type of project can affect not only the total fee that you end up charging, but also the type of rate itself (more on that later). For a one-time logo design , for example, you might decide to charge a flat fee. But for a more large-scale, ongoing project like a website redesign, you might want to go with an hourly rate. Value for client Another factor going into freelance design rates is the prospect of the project potentially bringing in a lot of money for your client. For example, if you know that the product you’re designing is expected to earn the client millions of dollars, you should absolutely charge more for it . There are a few good ways to charge for high-value projects too, which we’ll get into below. Personal budget needs The last element to take into account is your personal monthly and yearly expenses. Things like mortgage, rent, utility bills and other major spendings that you anticipate, should be added up to create your monthly and annual budget. In addition, freelancers need to pay close attention to elements like insurance, taxes, savings, sick days, and long-term investments (a.k.a. the things that come with a full-time job). As a freelancer, you’re in charge of your own benefits package, so it’s up to you to make sure that those things are built into your rate. Pro tip: To start, it’s helpful to figure out your annual goal salary. How much do you want to be earning each year as a freelancer? From there, you can break down your hourly rate or project rate. While all types of rates have their pros and cons, project-based or retainers do have an obvious advantage. The 3 types of freelance graphic design rates There are three main types of freelance design rates. Here’s how to find the one that works for you: Hourly rate This rate is the most common amongst beginner freelance designers or people who've recently transitioned into freelance design—and for good reason. First, it’s incredibly simple: You charge a set amount for each hour of work. That’s it. Coming up with your hourly rate is fairly simple, too. Here’s a handy back-of-a-napkin formula to help you figure it out: Step 1: Add up all of your monthly expenses (utilities, rent, taxes, insurance, etc.), with what you’d like to save up on the side (savings, a pension fund, etc.). Step 2: Divide that number by 52, for the number of weeks in a year. Step 3: Divide that number by 40, for the number of hours in a work week. Let’s say your goal salary number is $50,000 per year. Your calculations should look something like this: 50,000 / 52 = 961.53 961.53 / 40 = 24.0 Which means that your hourly rate should be around $24 an hour. Note: This is only a rough estimate. It does not take into account taxes and other factors which are unique to each country, state, and individual. Still don’t know how much to charge? Here are a few good rates to start off with: Beginner freelance designer (<1 year - 3 years): $20 - $35 / hour Intermediate freelance designer (3 years - 5 years): $35 - $50 / hour Advanced freelancer (5+ years): $50 - $150 / hour It’s worth noting that most advanced freelance designers tend to move away from hourly rate. That’s because they don’t effectively capture the amount of work that goes into a project. Time isn’t the only resource after all. There’s also mental energy, sweat equity, and more. Project-based This rate is most commonly used by experienced freelancers. Instead of giving the client an hourly estimate, they charge a flat-fee based on the scope of the project. Unlike hourly rates, this rate takes into account not just the amount of time a project takes, but also the energy and resources . Pro tip: Double your resentment fee. Your resentment fee is the absolute lowest amount that you’d perform this project for. It’s so low that you resent it. Take that amount and double it. That’s your freelance design rate for the project. Another good way to look at project fees is by taking into account the value for the client. Are you designing a splashy landing page for a client's product? Estimate roughly how much that product will generate them, and make sure to reflect that in your rate. Better yet, you can always ask your client how much they anticipate to earn with this product. They might be willing to divulge some numbers, which can give you a better idea of how much to charge. Retainer This is the pot of gold at the end of a rainbow for freelance designers. A retainer is when a client pays you a set amount each month your design services. Think of it as somewhere between freelancing and full-time employment. Retainers offer the consistent work stream of a full-time job, with the flexibility of freelancing. To find your retainer fee, you need to discuss the finer details of the client’s expectations of your work each month. Ask them for an estimate of how many hours they want you to be on call for work each month. From there, you can use your hourly fee to come up with a good monthly retainer rate. Which rate is the best? When it comes to the best type of freelance design rate, the answer is simple: It depends. While all types of rates have their pros and cons, project-based or retainers do have an obvious advantage. Why? Let’s look at an example. Imagine you’re an experienced freelance designer who charges $70 per hour for graphic design work. A client approaches you asking for you to design a landing page for a product. Awesome! You agree and get to work… ...for 3 hours. In less than half a work day, you just finished making a great landing page that’ll make the client hundreds of thousands of dollars in leads, and you only made $210 . That’s a problem. Instead, you could charge a project fee for it based on the value of the work. This would allow you to charge anywhere between $1,000 - $4,000 for that one landing page. There are still a lot of reasons you might want to go with an hourly rate instead. You might even simply prefer it. But for the majority of experienced freelance designers, project-based rates or retainers are their best bet. The most important thing about freelance graphic design rates There’s one simple truth when it comes to your freelance rates: You’re probably overthinking it. Too many freelance designers sweat over their rate, when they can just pick one and start working. Freelance rates are dynamic, so you can start to adjust yours over time. Ultimately, your rate is going to be entirely unique to you. So stop stressing. Pick a rate. And earn money as a freelance designer. Freelance design rates FAQ What if the client disagrees with my rate? That’s okay. A little haggling is actually good, and it’s an indicator that you’re in the right direction. Why? You want to try and earn the most that you can with your work. This is your livelihood after all. If your client agrees to your rate immediately, it’s a good sign that you likely charged yourself too low. The important thing to keep in mind is that you don’t want to end up charging way below your worth - and that’s something that’s entirely unique to you. What if I end up charging too little? Here’s another honest truth: You’re likely going to end up charging too little more than once in your freelance career—and that’s totally fine. Why? There’s always going to be work out there. The client you just got won’t be the last, and there will be plenty of opportunities to charge the rate you feel is right in the future. What if I want to change my rate with a client? Then you should do that—but strategically. Don’t just change your rate in the middle of a project or early on in a relationship with a client. Instead, raise your rate after you’ve already done great work. Did you just create an amazing new website for a client? Did the logo you create absolutely blow them away? Strike when the iron is hot and raise your rates just when you do great work. Clients will be much more susceptible to the new rate then, because they’ll know you’re worth it. Another great time to raise your rate is whenever you get a referral. That’s when a client refers you to another client for work. The psychology behind it is simple: The new client trusts your old client. That means you can charge more for your work because you already have the social proof to show for it.

Ready to share your ideas with the world? Start your blog → All blogs, business or personal—face the same dilemma: People will likely skim the content rather than read it word for word. However, you can implement blog post formatting tips to keep your readers engaged and persuade them to follow through on each call-to-action, such as clicking on a link or filling out a form. Before you start figuring out how to make a website and start a blog with a blog maker , learn these formatting basics to craft a blog post that readers want to read: Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to format your blog posts Start with a strong title Make your blog post skimmable Include a table of contents Add strong visuals Stick to readable fonts Include relevant links Highlight your CTA 01. Start with a strong title A catchy blog title should pique readers’ attention and quickly communicate the information they need. The more original your title, the more likely people will click on your blog post on organic search results and social media. And take note: According to Optinmonster , blog titles with 6-13 words attract the highest traffic. If you want your article to rank for a specific keyword on Google, include it in the title. For example, if you want to rank for how to write a blog , you could consider titles such as: How to Write a Blog: Everything You Ever Wanted to Know The Beginner’s Guide on How to Write a Blog How to Write a Blog That People Actually Want to Read: Your 10 Step Guide Once you’ve settled on a title, make sure it stands out at the top of the page in large, easy-to-read font. Your articles have margins to balance the page and so should your title: Incorporating white space on either side of your title and written copy helps readers’ eyes more easily focus on written text. Fortunately, website builders like Wix have preset margins so you don’t need to worry about setting these yourself. 02. Make your blog post skimmable Readers want to arrive at an article and immediately find the solution to their problem or steps to complete a task. To keep text from overwhelming your visitors, make your blog post skimmable by breaking up sentences and paragraphs to increase white space on the page. Break up your content with these best practices: Use bullet points Bullet points help readers easily see bits of information at a glance. You should use at least one bulleted list in each blog post for the following reasons: Adds more white space Stands out from the rest of the text Makes concepts more digestible Is easy to read through quickly See what we mean? The same thing could have been put into a longer paragraph, but bullets can quickly convey information. Aside from bulleted lists, you can also use numbered lists for sequential items. 2. Use headers and subheaders Headers help guide readers’ through a blog post and also provide structure so a reader can quickly grasp the content without having to read it all. In SEO lingo, headers are called H tags, which refer to the HTML tag that dictate title order. So, your H1 is the page title, H2s are your headers, H3s are your subheaders and so on. Use a mix of headers in each post; aside from helping readers skim an article, they also help search engines understand and rank your post. For that reason, keep headers short, clear and to the point. You definitely don’t want to confuse Google (or your readers). 3. Bold or italicize key information If you really want the reader to remember a fact or take away from your blog post, bold it. Bolding a sentence allows readers to find key information quickly when skimming a text. However, practice this technique sparingly as not every sentence is critical to your blog post. Don’t bold too many sentences close together, and don’t bold full paragraphs. Simply bold the primary information that makes sense on its own and solidifies the message. You can also emphasize text using italics, but only do this for specific words or quotations. You don’t want to italicize an entire sentence or paragraph, as this can make it difficult to read. 03. Include a table of contents A table of contents shows the reader what to expect as soon as they click on your article. Essentially, a table of contents collects your headers and subheaders to show how you organized your post. The reader can get a good idea of your piece’s length and detail just by looking at the table of contents. If you hyperlink your table of contents to each corresponding section, even better. Visitors can then easily jump to the content they want to read. 04. Add strong visuals Adding images to a blog post increases views by 94% . Well-designed images, infographics, videos or helpful charts and graphs not only break up text but can also make the content more digestible. What is a blog meant to be, if not easy to read. In fact, 32% of marketers say images are the most important form of content for their business. Start your article with a captivating featured image. Then, add photos throughout the text, either centered in your post or aligned with the text. You can take it a step further and include embedded videos, too. Video content is 50 times more likely to drive organic traffic than plain text alone. Only 19% of bloggers incorporate videos, so add yours to help make your post stand out from the rest. 04. Stick to readable fonts Using a non-standard or difficult-to-read font can distract from your content. Try to stick to the sans-serif font family (fonts without the little feet on the ends of the letters, like Helvetica, Arial or Geneva). You can change up the font for your title to make it pop out, but don’t switch fonts too often on a single page. Your font size matters, too. If your font is too small, readers will click away to avoid straining their eyes. A too large font can seem like yelling. You might have to adjust the size depending on your chosen font, blogging platform, and whether the page is viewed on mobile or desktop. 06. Include relevant links Internal and external links not only help with your blog's SEO , but they also show your reader where they can find more information on a topic mentioned in a post. Like bolded or italicized text, hyperlinks also stand out since they usually appear in a color different than your main body copy. You can also add links to promote other blog posts or products. 07. Highlight your CTA Calls-to-action should be easy to spot within your blog post. Whether a call to subscribe to your blog’s mailing list or complete a contact form, make what you want the reader to do as clear as possible. Use different fonts, contrasting colors, forms or buttons to help your CTA pop out to readers. You can place it at the post’s end, in the opening paragraph or even as a pop-up as the reader scrolls toward the end of the page. Don’t make it too “in your face.” Again, you don’t want to annoy the reader, but you do want them to know that this blog post comes with an action item if they choose to take it. Ready to get blogging? Get started with Wix  today . 10 types of blog post formats You can write a blog post in more than one way, and each type of blog has its own expected format. We won’t get into the nitty-gritty details of each post type here—for that, you can check out these blog post templates as examples. But, we will introduce you to the main blog post formats so you can see all the different directions you can take with your next post. The listicle How-to post Comparison post What-is post Case study Product showcase Thought leadership post What not to do post The beginner’s guide Interviews 01. The listicle You’ve certainly come across these trendy list-style posts. In general, bloggers format these posts as a numbered list that feels organized and easy-to-read, like this list of blog ideas . Examples: All The Food, a restaurant review blog, shares 5 Things We Want to Eat in Dublin This Week —a mouthwatering, visually-rich roundup of standout dishes from local restaurants. Bella & Bloom, a web design studio, publishes 5 Signs Your Website Might Be Due for a Redesign —a clear, actionable guide that helps clients spot when their site is overdue for a refresh. "Consistent content creation fuels growth and reader loyalty, so make sure to establish a predictable publishing rhythm. Plan your content ahead and alternate different types of content in order to ensure you have enough time to ensure high quality in each piece." Judit Ruiz Ricart, Blogs Strategy Expert at Wix 02. How-to post This blog format teaches your readers how to do something, such as how to make money blogging . You want to make sure you answer the reader’s main query when they land on the page. 03. Comparison post This post compares two things, usually products, side by side. Many companies use this post to compare their product to a competitor’s, such as this article on Wix vs Squarespace. 04. What is post These definitional posts answer questions like “ What is a blog? ” Use your blog platform to provide a detailed definition including examples, uses and commonly asked questions. 05. Case study This post looks in depth at a topic, like how a client succeeded with your product. Case studies usually employ testimonials and highlight the product or service’s value. 06. Product showcase Your blog is a good place to highlight a new product and demonstrate how a customer can use it. These blog examples , for instance, highlight Wix blogging tools and provide valuable inspiration for fellow bloggers. Example: Mom Boss Life, a lifestyle blog for busy moms, shares Doona Car Seat: Why I Chose It for Baby #3 —a personal, product-focused post that blends storytelling with practical insights, making it a relatable and effective showcase for lifestyle and parenting essentials. 07. Thought-leadership post These posts include original ideas expressed by an industry expert. They aim to shape opinion and make your readers think differently about a topic . These posts can spark a discussion and help readers think outside the box about a certain issue, making them highly engaging and shareable on social media. For example, our blog article on bridging the digital divide explains why small businesses should play a part in making the internet more accessible. 08. What not to do post In this post, you’ll highlight the common pitfalls people experience when undertaking something new. For example, our post on blogging mistakes points out common errors and highlights what you should do instead. Example : Seasons in Colour, a home and lifestyle blog, shares 6 Signs You’re Using Too Much (or Too Little) Cleaning Product —a “what not to do” style post that highlights common mistakes and offers practical corrections. 09. The beginner’s guide A beginner's guide gives a complete overview to someone unfamiliar with a topic. This article about blogging for beginners , for instance, gives a run down for people who likely don’t have a blog yet or just started one. Example : Dogs of Charm City, a community-focused pet lifestyle blog, features The Ultimate Checklist for New Dog Owners in Baltimore —a location-specific guide that combines helpful tips with local resources, making it both informative and highly shareable for new pet parents. 10. Interviews Interviewing someone in your field can spice up your blog and offer a different perspective. The format here can be a list of questions and answers or a piece with a selection of quotes, like our article with branding expert Jackie Treitz . Learn more: Why start a blog anyway? How to format a blog FAQ What's the correct format for a blog? There's no one correct format for a blog. However, there are some general guidelines that you can follow to create a well-formatted blog post: Start with a strong title: Your title should be clear, concise and attention-grabbing. It should accurately reflect the content of your blog post. Use a clear and concise writing style: Avoid using jargon and technical language. Write in a way that is easy for your readers to understand. Break up your text into paragraphs: Paragraphs should be no more than 3-4 sentences long. This will make your text easier to read and scan. Use subheadings and bullet points to organize your content: Subheadings and bullet points can make your text easier to read and understand. They can also help you to break up long sections of text. Use images and videos to break up your text and make your blog post more visually appealing: Make sure that your images and videos are relevant to your content and that they are high quality. Proofread your blog post before publishing it: Make sure that there are no errors in grammar or spelling. What's the most popular blog format? The most popular blog format is the list post. List posts are easy to read and scan, and they provide readers with valuable information in a concise way. Other popular blog formats include: How-to posts: How-to posts teach readers how to do something. Review posts: Review posts share your thoughts and opinions on products, services or experiences. Storytelling posts: Storytelling posts share personal stories or experiences with your readers. Thought leadership posts: Thought leadership posts share your expertise and insights on a particular topic. What are the five parts of a blog? The five parts of a blog are: Header: The header is the top section of your blog. It typically includes your blog's name, logo and navigation menu. Main content area: The main content area is where you will publish your blog posts. Sidebar: The sidebar is a column on the right or left side of your blog. It's typically where you will place widgets, such as social media buttons, email sign-up forms and recent posts lists. Footer: The footer is the bottom section of your blog. It's usually where you will place copyright information, links to important pages and social media buttons. Comments section: The comments section is where your readers can leave comments on your blog posts. What blogging formats are there? There are many different blogging formats that you can use. Some of the most popular formats include: Traditional blog format: This is the most common blogging format. It involves publishing individual blog posts on a regular basis. Microblogging: Microblogging is a type of blogging that involves publishing short, frequent posts. Examples of microblogging platforms include Twitter and Tumblr. Visual blogging: Visual blogging is a type of blogging that focuses on using images and videos to tell a story. Examples of visual blogging platforms include Instagram and Pinterest. Audio blogging: Audio blogging, also known as podcasting, is a type of blogging that involves publishing audio recordings. Video blogging: Video blogging, also known as vlogging, is a type of blogging that involves publishing video recordings. What's the best structure for a blog? A successful blog structure begins with a compelling headline and introduction, followed by clear and concise paragraphs. Use subheadings, bullet points and visuals for readability. Always include a call to action, either to move reader through to another blog post, or to get them to signup for a newsletter. What's the best layout for a blog? The best blog layout is clean, with a simple navigation menu, readable fonts and ample white space. Prioritize a mobile friendly design for various devices. Use authentic and engaging headlines, visuals and easy-to-read paragraphs. Use a logical flow with relevant subheadings, ensuring a seamless reading experience for your audience. Why is my blog format so important? How you format your blog can impact how engaged readers are with your content. This in turn encourages them to become regular readers. You need to build these community of readers to grow and maintain your blog. Blogging is important. While blogging started as a way for anyone to share their ideas online, the last decade has proven that this type of website  also works as an effective content marketing tool. Blogs can help establish immediate trust between brands and their consumers and positively influence sales. In fact, business websites  that publish regularly on their company blog produce an average of 67% more monthly leads  than companies that don't blog. Once you get people to your blog, make sure they enjoy it and your formatting is one part of that. How do I make my blog post easy to skim? To make your blog post skimmable, break up your content with headers and subheaders to highlight key sections. Use bullet points or numbered lists to clearly present important information, and bold key phrases to draw attention to critical points. Short paragraphs and adequate white space also make your text less intimidating and easier to read. Incorporating visuals, like images or infographics, further enhances scannability by breaking up large blocks of text. What font and font size should I use for my blog? Font choice is a common concern when it comes to formatting a blog, as it affects readability and your overall blog design and feel. Generally, simple, sans-serif fonts (like Arial or Helvetica) in sizes ranging from 16 to 18 px are recommended for body text and so work well for blogs too.

In the Hollywood movie version of a success story, an entrepreneur has a sudden spark of inspiration and then—after a montage of office scenes set to peppy music—they debut their company on the NASDAQ, their fortune assured. In real life, a lot of less-than-glamorous work goes into creating and growing a company. Launching a business website or opening a store is often the end result of a long process that requires much more from entrepreneurs than a single idea. Entrepreneurship skills are the mechanisms that help transform those ideas into a fulfilling, prosperous and successful reality. There are 10 key skills that everyone should strive to master in learning how to become an entrepreneur . We’ll help you narrow down the list and send you on your way to self-made success. Why entrepreneurial skills are important Accomplished entrepreneurs come from all kinds of backgrounds, so there isn’t one singular path you must take in order to reach success. These diverse life experiences inspire the creation of companies that meet the changing needs of society. Regardless of formal education or training, having a core set of entrepreneurship skills is essential for making sound decisions, inspiring employees to do their best work, overcoming challenges and capitalizing on opportunities for business growth. Entrepreneurship skills don’t solely benefit your own bottom line, either. By transforming your ideas into reality, you can create products or services that improve consumers’ lives. And, as your company flourishes, you can create jobs and drive economic growth. 10 entrepreneur skills you need to succeed in business Basic finance Marketing Leadership Communication Critical thinking Organization Time management Networking Teamworking Reception to feedback 01. Basic finance Financial skills are an essential part of knowing how to start a business , let alone run one. At minimum, building and growing a business requires an understanding of smart spending, appropriate budgeting and tax compliance. While you can recruit help in this area, financial skills can’t be fully outsourced. You can hire accountants and bookkeepers to manage day-to-day expenditures, but you’ll need to interpret their reports, answer questions and make decisions based on their findings. Required financial skills include: Business planning: If you need a bank loan or additional outside funding, you’ll be required to create a business plan that quantifies the market opportunity and projects your income and expenses. This exercise is useful even if you don’t require financing— it’s a way to plan a solid financial foundation for your business. Cost analysis and pricing: At the most fundamental level, you need to understand the expenses that go into your product or service, and how much to charge so you can strike a lucrative profit margin. Revenue reporting and projections: Tracking sales is essential, and using those results to forecast future growth helps you plan ahead so that you can reinvest your earnings appropriately. 02. Marketing Even the greatest business ideas need a way to attract and maintain customers. That’s where marketing comes in. Entrepreneurship requires an understanding of what marketing channels are appropriate for your business and how to leverage a blend of paid advertising and organic content to achieve growth. Specific skills include: Customer-centric research: Knowing how to capture consumer preferences and apply findings to business decisions is a critical skill. Cultivate curiosity and ask plenty of questions in assessing your audience’s needs. This research isn’t just an item for your pre-launch to-do list; you should tap into your existing customer base to respond to input and foster loyalty. Brand articulation: To stand out in a crowded marketplace, you need to define what’s unique about your brand. While you may collaborate with others to develop the overall brand aesthetic and voice, you’ll need to maintain ultimate control to ensure that your brand identity stays strong over time. Digital savvy: According to HubSpot, many Gen-Xers, Millennials and Gen-Zers prefer to discover new products through social media ads, sponsored content or short-form videos (such as TikToks or Instagram Reels). Even if you plan to sell physical products exclusively in stores, you’ll need a digital presence and the means to monitor online brand visibility and campaign performance. Case in point: Founder and CEO of the viral Kangaroo hanger, Angus Willows, took his invention to TikTok. By appealing to TikTok's young, sustainably minded audience, he was able to secure preorder sales to pay for Kangaroo's first production run. Read more about the story behind the Kangaroo hanger . Pro tip: Wix can help you manage online campaigns with fully integrated Facebook and Instagram Ads or Google Ads , right from your website dashboard. 03. Leadership To generate momentum for their vision, entrepreneurs need to inspire and motivate others, from funders to employees, and from vendors to partners. Even “solo-preneurs” need the vision and gumption to lay claim to clients. While these qualities can seem innate, there are many styles and types of entrepreneurship —and there’s much more to leadership than a charismatic personality. Specific skills and behaviors support strong leadership and help entrepreneurs realize their vision. Among them are: Goal-setting: You must develop methods for clearly defining and articulating goals to ensure that your team stays on track. Consider using tools such as the SMART framework, setting mini goals within larger objectives and regularly updating goals to make sure that they align with changing conditions. Decision-making: “The buck stops here,” as the old saying goes, and entrepreneurs need to find the courage to make decisions large and small. That doesn’t mean shooting from the hip—you must learn how to use data and evaluate the potential repercussions. Making reversible, low-stakes decisions quickly not only helps keep business moving forward, but instills confidence in your capabilities among team members. Ethical actions: Ethical business practices start at the top, and by codifying and promoting expectations for the company, you can create a culture that fosters respect, honesty and fairness both internally and in customer interactions. 04. Communication An entrepreneur starts communicating their vision well before the first product or service is created. Convincing others to join your venture takes persistent and dynamic communication. Once you’ve launched your business, strong internal communication will help keep operations running smoothly, while communications with prospective and existing customers are core to winning business. Among the skills to develop: Active listening: Thoughtful conversation helps to develop a rapport with individuals and groups. Give speakers your undivided attention and fully take in what they’re saying before you give your response. This shows respect and openness. Writing: Fluent writing is more important than ever, especially with email and live chat being such prominent business tools. Don’t take shortcuts; while new artificial intelligence tools such as ChatGPT and Bard are grammatically correct, you’ll want to check that the tone, facts and voice are right. Speaking: Whether on the phone, in a meeting or giving a TED Talk, you’ll need to feel comfortable engaging listeners and reading non-verbal cues, such as body language and eye contact. If you need to brush up on these skills, practice with friends or consider hiring a coach. 05. Critical thinking Entrepreneurs are usually at the nexus of a web of information, concepts and experiences from different sources, which they need to apply within the framework of their business. The ability to synthesize this input helps solve complex problems when they arise and spot new opportunities for growth. Critical thinking skills include: Observation: When you’re able to notice behaviors and spot trends, you can proactively identify problems and new opportunities for growth. Cut out distractions and take careful, clear notes during meetings and conversations. Analysis: Understanding, comparing and interpreting information is essential in order to determine whether it’s relevant to your business. As one example, by spotting gaps in plans or faulty assumptions for financial projections, you can proactively address potential issues. Problem solving: To address problems efficiently, entrepreneurs need to be able to gather and sort through relevant information, communicate with the relevant parties and collaborate creatively with peers. You should engage in diverse experiences, foster a growth mindset and practice critical thinking to develop better problem-solving skills. "Do your research," reminds Arkady Kovalev, founder of Heroes INN , a comic and trading card shop. "[Many people] just have an idea and are trying to achieve it somehow…[and] a lot of advice will say, ‘Hey, just do it. You can do it.’ But [in reality,] you have to do the calculations and research first and find out how to do it.” 06. Organization It’s hard to achieve bold goals if the details aren’t aligned. Entrepreneurs need systems in place so that their personal environments are organized for maximum efficiency and their projects stay on track. The internet is full of organization tips and planning tools. To avoid wasting time cycling through unworkable solutions, consult with mentors, other businesses in the same industry or trusted partners to see what works for them. Skills include: Digital hygiene: You don’t want to waste time digging for items on your computer. Develop classification and naming conventions so that you can reliably keyword search for files you can’t quickly find. Make full use of email filters to automatically sort through incoming messages, and establish procedures for archiving old projects and files. Project management: This skillset is so wide-ranging that professional certification is available. At a minimum, tracking long, multi-stage initiatives through to completion requires proactive communication and strong interpersonal skills—along with a detail-oriented disposition and a consistent documentation process to keep teams in sync. Prioritizing: To stay on track, establish priorities for which projects to tackle as a company as well as for your own day-to-day tasks. Identifying the most important needs to address will help maintain focus. Execution: This skill, simply put, involves completing the task at hand. It's important to follow through on promises and tasks on time in order to execute things efficiently and on time. Eliminating distractions and setting time deadlines can help you push through challenges. 07. Time management There are so many demands on an entrepreneur’s time that the workload can quickly become overwhelming. It’s essential to avoid projects piling up on your desk; not only do bottlenecks slow your company’s progress, but they raise your stress level, which ultimately impacts your performance. Maximizing productivity while setting healthy boundaries on your time are essential for long-term business health. To help manage time effectively, develop these skills: Delegation: Entrust employees with tasks that aren’t necessary for you to complete yourself. If you struggle with letting go, try building in plenty of lead time and check-in milestones so that you have opportunities to lend support before the deadline. Time blocking: Manifest your priorities as time on the calendar by scheduling them into your work day. Create time periods for focused work when nothing else may be scheduled. Leave other blocks open or even designate specific days of the week for meetings. Automation: Use your technical savvy to streamline and automate short or routine processes. For instance, you can prepare multiple social media posts at once and then publish them automatically on a schedule. Wix users can take advantage of the powerful Wix Automations tool, which lets you send automated emails, remind clients about invoices, create tasks for your team and more. Work-life balance: While entrepreneurs often embrace “hustle culture” and tout 80-hour work weeks, the truth is that having a life outside business is important for mental and physical health. Build a culture of sustainable work by modeling work-life balance for yourself. 08. Networking They say “It’s not what you know, but who you know.” This may not be 100% true—knowledge and skills are valuable, after all. But there’s no denying that your network of professional colleagues, mentors and other connections can be helpful as you launch and grow your business. Not only can these individuals serve as sounding boards for your ideas, but they can help you stay abreast of trends and even connect you with potential hires. As noted by Noah Rosen, founder of Forge to Table , "When you start talking to someone about wanting to start a business, you're going to inevitably meet someone that's in a business network or has a group that they work with…and they're going to say, ‘Hey, let me connect you with so and so’ and this is going to take you to the next level. This is going to help you get started.” Read more: How Forge to Table became Noah Rosen’s culinary calling To make the most of your network, build these skills: Relationship-building: Building rapport with others involves communication, openness and emotional intelligence. Establishing positive relationships helps build confidence and support for your endeavors. Personal branding: Self-promotion can feel awkward, but expertise and innovation are why entrepreneurs make good thought leaders . Establishing a reputation as an authority or innovator in your field can attract more relationships that help your business, so in addition to maintaining an active presence on LinkedIn, seek out appearances at industry events or contribute articles to trade publications. Mentoring: By offering to serve as a resource for others in your industry, you can build your network—and maybe even meet future employees. 09. Teamworking While your business idea is all your own, you’ll likely need help to make your vision a reality. The ability to harness collective efforts to achieve business goals requires you to inspire others, communicate clearly and provide timely constructive feedback. Crowdsourcing projects brings fresh ideas to the table, giving your company an advantage and empowering employees to contribute to the company’s overall success. Teamwork can even improve employee morale and prevent costly employee churn. Businesses with effective internal communication are 50% less likely to experience turnover , according to Bit.AI, and 37% of employees say “working with a great team” motivates them to stay at a company. Skills to enhance teamwork include: Motivating others: Positive energy isn’t the only way to inspire employees. Setting clear expectations and providing incentives can also provide motivation. And, of course, expressing appreciation for work well done is a great motivator, too. Collaboration: Employees who are empowered to contribute their own ideas and manage tasks feel greater investment in the business, so find opportunities to step back and let them take the lead. Brainstorming sessions, open communication and shared project documentation can help stoke collaboration. Conflict management: When disagreements inevitably arise, respectful communication and a clear framework for opposition can help teams resolve conflict productively. Whether you adopt the “ disagree and commit ” mantra of Amazon or another process, it’s important to be consistent and accept the final compromise or solution wholeheartedly. 10. Reception to feedback No product or service idea is perfect from the moment of conception. Entrepreneurs need to not only collaborate internally, but actively seek feedback and criticism, especially in early testing stages. The ability to calmly receive suggestions and adapt is crucial to improvement and, ultimately, to success. Skills that support responsiveness: Growth mindset: To put criticism in perspective, view setbacks as opportunities for learning and improvement. Seek support and expertise from your network and other industry leaders to remedy problems and learn new practices. Customer service: Model patience, empathy and resourcefulness to resolve customer complaints. You should also develop consistent standards and empower other team members to provide customers with make-good offers and discounts. These strategies can help build business: for example, 97% of consumers say a positive experience when returning retail merchandise would prompt them to buy again, according to RetailDive. Related reading: The story behind Fork n' Film’s unique cinematic experience that’s going global