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Start your blog → Get started with Dropshipping  today → The rise of the internet, social media and eCommerce has ushered in a new range of opportunities for entrepreneurs to start businesses online. Some of the most popular ways to make money online include, e-commerce and blogging. e-Commerce sites  have become an effective way for artists, creators, freelancers and anyone looking to sell their unique creations or services, while blogs have emerged as powerful tools for sharing knowledge, building communities and generating income. If you're thinking about starting a business , perhaps you already have an idea in mind - a hobby you'd like to make profitable or something similar - choosing between blogging and ecommerce to make that business idea a reality, is a valid idea to consider. In this article we'll break down blogging vs ecommerce and help you choose which is best for making money online . Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to choose between eCommerce and blogging? The choice between creating an e-commerce site or starting a blog to make money should be influenced by several factors. These include your personal interests, your willingness to handle inventory or create content regularly and your long-term business goals. Whether you're drawn to the idea of selling physical goods or prefer writing compelling articles, selecting the right monetization platform is a decision that will shape your business planning and ultimately success. Learn more: eCommerce advantages and disadvantages What is eCommerce? E-commerce is the buying and selling of goods and services over the internet. This includes but is not limited to online shopping, electronic payments and shipping solutions to broker transactions between businesses and consumers. Examples of eCommerce platforms include Wix, which allows you to set up an online store with their ecommerce website builder. Generally an ecommerce platform will include the robust and secure website infrastructure needed for ecommerce, including reliable web hosting and security features. What is blogging? Blogging is the act of creating and publishing content on a website regularly. It's a way to share knowledge and connect with like-minded individuals. Blogs can cover an endless range of topics and can be personal or professional in nature. Learn more: What is a blog Examples of blogging platforms include Wix. With their blog maker you can create a blog for free - hosting and web security included. Key differences between a blog and eCommerce website When deciding between starting a blog or an e-commerce website, it's important to understand the key differences between the two. Knowing the differences can help you make the right decision about which to start. The primary difference lies in their core objectives: blogs are designed to inform or entertain through content while e-commerce websites are focused on selling products. Blogs can be a platform for personal branding or thought leadership, whereas e-commerce sites are geared towards commercial transactions. E-commerce websites require mechanisms for shopping carts, checkout processes and secure payment options which are not necessary for blogs. Each online monetization model has its own set of challenges and rewards that should be carefully considered in light of what you aim to achieve with your online business. eCommerce vs blog: time to setup and run each as a business eCommerce time investment Running an online store involves several time-consuming tasks: Business setup: This includes creating your website , setting up product listings, and establishing payment solutions and shipping processes. Ongoing ecommerce management : Daily operations such as processing orders, managing inventory and handling customer service inquiries are part of the routine. Marketing efforts: You'll need to invest time in promoting your products through various channels like social media, email marketing and possibly paid advertising. Learn more: How to create a website  from scratch Blogging time investment Blogging also demands a significant amount of time, especially in these areas especially when it comes to making money blogging . You'll need to consider: Content creation: Developing ideas, researching topics, writing blog posts and editing are all time-intensive activities. Blog site maintenance: Regularly updating your blog's design and functionality to ensure a good user experience is essential. Audience engagement: Responding to comments, networking with other bloggers, and building a community around your blog requires ongoing work and effort. Both e-commerce and blogging demand consistent effort over time in order to make money. While the nature of the work differs—product-focused tasks for e-commerce and content creation for blogging—the success of both hinges on your ability to manage and invest your time effectively. eCommerce vs blogging: resources required Whether you're planning on storing inventory or simply need a workspace for your computer, the space you have available can influence your decision between e-commerce and blogging. eCommerce resources For an e-commerce business , you'll need to think about: Inventory storage: You must have enough space to store the products you sell, which can grow as your business expands. Warehouse space: A dedicated area for packing and shipping orders is essential to maintain organization and efficiency. Production area: If you're creating handmade items or similar, you'll need sufficient space for crafting and assembling products. When starting out with ecommerce it may be possible to use your home as a storage, assembly and production solution. This can help you keep initial startup costs low. However it may also limit the scale and size of your online business, as you may be limited in how much inventory you can store and handle at a time. This will then directly impact how much you can sell. Blogging resources Blogging compared to ecommerce, on the other hand, generally requires less physical space: Digital space: While you don't need room for physical products, having a reliable computer and internet connection is essential. Minimal physical resources: A small desk or even a spot at a local café can serve as your blogging headquarters. The contrast in resource requirements between e-commerce and blogging is stark. E-commerce can demand a significant amount of physical space as inventory grows (unless you opt for dropshipping , which requires no inventory to be held physically), whereas blogging can be operated from virtually anywhere. eCommerce vs blogging: cost to start Starting any business involves some level of financial commitment. Whether you're leaning towards e-commerce or blogging, understanding the monetary investment required will help you plan and budget effectively. eCommerce cost The financial demands of running an e-commerce platform can be substantial: Initial investments: These may include purchasing inventory, setting up a website, and acquiring necessary equipment for product photography. Learn more abut ecommerce website cost. Recurring costs: Monthly expenses can consist of website hosting fees, payment processing fees and possibly subscription services for managing your online store. Start an online store with Wix and web hosting is free with all sites. Potential returns: While the upfront costs can be high, the direct sale of products typically offers a clear path to profitability. Blogging cost Blogging can often be started with a lower initial investment but still requires careful financial planning: Website costs: You'll need to pay for domain registration and web hosting services - with Wix hosting is always free and you can register a domain name with a paid plan. Learn more about how much a blog costs . Content creation: While you can write content yourself, hiring writers or purchasing images may be necessary as your blog grows. Articles can start from US$500 per 1,000 words and up. Monetization strategies: Investing in marketing and SEO tools can help increase traffic to your blog, which is essential for monetization through ads or affiliate marketing. When you start a blog with Wix, you get access to a full suite of free SEO tools. E-commerce requires more capital upfront but has a straightforward revenue model through product sales. Blogging might start as a low-cost venture but often takes longer to monetize. It's important to assess your financial situation and determine which model aligns with your investment capabilities and risk tolerance. eCommerce vs blogging: ways to monetize Understanding the various ways to generate income from your online business is crucial. Both handmade e-commerce and blogging offer diverse monetization strategies but they differ significantly in how they can be implemented and the potential income they generate. E-commerce monetization With an e-commerce website, your primary source of revenue will be through product sales. However, there are additional streams to consider: Direct sales: The most straightforward way to earn money - you sell products at a profit. Partnerships: Collaborating with other brands or artisans can lead to new products and shared revenues. Wholesale opportunities: Selling your products in bulk to retailers can increase your sales volume. Blogging monetization Blogging allows for a variety of monetization strategies beyond direct sales: Advertising: Display ads on your blog can provide income based on traffic and click-through rates. Affiliate marketing : Earn commissions by promoting other companies' products relevant to your audience. Sponsored content: Partner with brands to create content that promotes their products or services for a fee. The potential income from both models depends on factors such as market demand, pricing strategy, traffic volume and engagement with your audience or customers. While e-commerce may offer quicker financial returns through direct sales, blogging can establish multiple income streams over time. It's important to consider which monetization methods align with your business goals and how you plan to sustain and grow each one. eCommerce vs blogging: long term business growth When planning for the future of your online business, it's essential to think about long-term sustainability and growth. Both handmade e-commerce and blogging have unique considerations that can impact their longevity and success. Scalability E-commerce: As your customer base grows, you'll need to consider how to scale your operations, from increasing inventory to streamlining order fulfillment. Scalability often requires additional investment in resources and infrastructure. Blogging: Scaling a blog can involve expanding content topics, increasing posting frequency or building a team of contributors. The scalability of a blog is more flexible and can be adjusted based on audience growth and engagement. Market trends E-commerce: Staying ahead in e-commerce means keeping up with consumer trends, product innovations and competitive pricing. It requires constant market analysis and adaptability. Blogging: For bloggers, staying relevant involves keeping content fresh, informative, and aligned with what readers are interested in. It also means adapting to changes in SEO practices and social media algorithms. Sustainability E-commerce: The sustainability of an e-commerce business can be influenced by factors such as supplier reliability, shipping costs and product demand. Environmental considerations are also becoming increasingly important to consumers. Blogging: A blog's sustainability often hinges on the creator's ability to consistently produce high-quality content that resonates with their audience. It also depends on maintaining strong SEO practices and adapting to digital platform changes. Is blogging a good idea for eCommerce businesses? Integrating blogging into an e-commerce strategy can be a game-changer for online stores. This is because it's not just about selling products it's also about building a brand and connecting with customers on a deeper level. How can blogging help eCommerce? Driving traffic: Regular, quality blog posts can improve your website's SEO, bringing more potential customers to your store. Establishing authority: Sharing expertise via blog content can position your brand as a leader in your niche. Improving and strengthening customer engagement: Blogs create opportunities for customers to engage with your brand beyond the checkout page. It can also be a way to generate repeat sales and loyal customers. eCommerce vs blogging: which online business model is right for you Deciding between starting handmade e-commerce business or a blog comes down to your personal interests, skills and the type of commitment you're ready to make. Each model offers distinct benefits and challenges that can influence your decision. If you have a passion for creating products and are willing to handle inventory and order fulfillment, e-commerce might be the right path for you. It requires upfront investment but offers the satisfaction of selling tangible goods and potentially quicker financial returns. On the other hand, if you enjoy writing and sharing knowledge or stories, blogging could be a fulfilling choice. It often requires less initial financial investment and can be done from anywhere, but it may take longer to monetize. eCommerce vs blogging Which is more profitable, a blog or ecommerce website? Profitability depends on various factors such as niche, audience size, monetization strategies and operational costs. Both blogs and e-commerce websites have the potential to be profitable but they follow different business models and timelines for seeing a return on investment.

Ready to share your ideas with the world? Start your blog → Blogging can be seen as a personal or professional platform where individuals or companies share insights, stories and information relevant to their audience. It's often a space for thought leadership and direct communication with readers. On the other hand, content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. When it comes to your online marketing strategies , choosing between blogging and content marketing is about understanding how each can serve your business goals in different ways. Both blogging and content marketing have their place in a robust digital marketing strategy. The key is knowing when and how to use each one effectively. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is blogging? Whether you're an individual sharing your life experiences or a company providing industry insights, blogging is about expressing ideas and sharing knowledge. It can be a personal or professional asset that allows for direct interaction with readers through comments and feedback. Blogs are often updated regularly, keeping content fresh. According to Allison Lee, Editor-in-Chief at Wix.com, “Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand.” Use a blog maker to start your blog. What is content marketing? Content marketing goes beyond writing articles, it's about creating a variety of content types—videos, podcasts, infographics—to meet your audience where they are. Think of content marketing as a long-term relationship with your customers, where you provide ongoing value through informative and engaging content that encourages trust and brand loyalty. Learn how to build a smarter approach with an effective AI content strategy . Blogging vs. content marketing: Key differences The main aim of blogging is to share information and engage with readers on a personal level. It's about building a community around your brand or interests. Content marketing, however, has a broader goal, to drive specific business outcomes. It's about using content to guide your audience through the buyer's journey, from awareness to consideration and ultimately to the decision stage. Scope of content While blogging typically involves written posts, content marketing encompasses a wider array of formats. You're looking at white papers, e-books, newsletters, social media posts and more—each serving different stages of the customer journey and various audience preferences. Strategy and planning Blogging can be spontaneous or planned but often focuses on timely content that speaks to current trends or events. In contrast, content marketing requires a strategic approach that aligns with business goals. It involves careful planning, audience segmentation, and performance analysis to ensure that every piece of content serves a purpose in the larger marketing strategy. Blogging vs. content marketing: the advantages Blogging advantages As a type of marketing , blogging offers a unique set of benefits for businesses: Regularly sharing your expertise makes you a go-to resource in your field. Fresh, relevant content can improve your search engine rankings, making it easier for people to find you. Blogs create a space for dialogue with customers and peers, fostering relationships. Blog content can be shared across social platforms, increasing your reach. Content marketing advantages Content marketing also brings powerful advantages to the table: Strategic content guides potential customers through the sales funnel. Diverse content types can introduce your brand to new audiences. Through informative content, you help customers make informed decisions. Consistent, valuable content keeps your brand top-of-mind and builds trust. How to include both blogging and content marketing in your strategy Think of your blog as the cornerstone of your content marketing strategy. It's where you start conversations, share insights and establish your brand's voice. A blog is a powerful tool to attract visitors to your website and can serve as the springboard for a broader content marketing plan. Blogging examples include: Focusing on in-depth tutorials within a niche, a business can position itself as an industry leader. With a mix of guest posts and staff-written articles, a brand can expand their network and increase user engagement. Once you've laid the groundwork with blogging, it's time to broaden your horizon with content marketing. This means exploring different content formats—such as videos, podcasts, and infographics—to reach a wider audience. Each format can cater to different preferences, helping you connect with people in the way they like best. Content marketing also involves strategic distribution through various channels to ensure your content gets seen by the right people at the right time. Content marketing examples include: A comprehensive e-book series to capture leads and build a strong email marketing campaign. Targeted video marketing campaigns, generated a significant boost in product awareness and sales. Leveraging user-generated content on social media, can increase customer loyalty and online visibility. Be inspired by these content marketing tips . Learn more: Blogging vs. podcasting Blogging vs. freelance writing Blogging vs. copywriting Blogging vs. content writing FAQ Which is better, content writing or blogging? When you're weighing content writing against blogging, it's not about which is better overall, but which is better for your specific goals. Blogging is excellent for building a personal connection and establishing thought leadership. Content writing, as part of a broader content marketing strategy, is ideal for driving business objectives and engaging customers across various touch points. Blogger vs. content creator, how do the roles differ? A blogger is someone who primarily writes articles for a blog. They might share personal stories, insights, or expertise. A content creator, however, could be doing any number of things: crafting blog posts, designing infographics, producing videos, or managing social media content. Their role is more diverse and aligned with the multifaceted needs of content marketing. Is blogging a form of marketing? Yes, blogging can be an integral part of your marketing strategy. It helps in SEO (search engine optimization), establishes your expertise in the industry, and can drive traffic to your website. While it's just one piece of the marketing puzzle, it's a powerful way to connect with your audience on a more personal level within your broader marketing efforts.

Ready to share your ideas with the world? Start your blog → Whether you're a business owner, a marketing professional or simply curious about content marketing , understanding the difference between blogging and copywriting is important. What exactly are copywriting and blogging? How do they differ and when should one be used over the other? Perhaps you're considering which to pursue for your career or business. This article aims to shed light on both, providing you with clear insights into copywriting vs blogging. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is copywriting? Copywriting is the art of persuasive writing with a clear goal — to sell or promote a product, service or idea. It's the voice behind the ads that catch your eye and the compelling call-to-action buttons that prompt you to subscribe or purchase. Copywriters are the ones crafting messages that drive people to take action. It includes: Crafting compelling headlines that stand out in a crowded marketplace. Writing persuasive product descriptions that highlight benefits over features. Developing email sequences that nurture leads and convert subscribers into customers. Creating ad copy that captures interest and compels clicks. Learn more about how to build a copywriting portfolio of your own. What is blogging? Blogging is about creating informative and engaging content that resonates with readers. It's less about direct selling and more about sharing knowledge, stories or insights that build a connection with your audience. Bloggers aim to inform, entertain, or educate often fostering a community around shared interests or topics. Blogging for business includes all this but can also lead to creating a blog with an acquisition first strategy — whether it's traffic, lead gen or conversions. It allows businesses to: Share industry insights and thought leadership articles that showcase expertise. Provide valuable information or how-to guides that solve reader's problems. Improve SEO efforts with keyword-rich content to improve search engine rankings. Foster a community around the brand, encouraging loyalty and repeat business. Blogging vs copywriting and which to choose Deciding whether to focus on copywriting or blogging can be an important choice for your business or personal brand. Each has its strengths and potential cons. When to choose copywriting You might lean towards copywriting when your primary objective is conversion—turning prospects into customers. Here are some situations where copywriting is the preferred strategy: Launching a new product:  You need persuasive copy that convinces consumers to try your latest offering. Boosting sales:  Your goal is to increase revenue, and you want content that directly contributes to that end. Email marketing campaigns:  You're looking to nurture leads and require compelling calls-to-action that drive subscribers to purchase. Advertising:  Whether online or offline, effective ad copy is crucial for capturing attention and eliciting a response. When to choose blogging Conversely, blogging could be more beneficial when your aim is to build brand awareness, establish authority or provide value through content. Here's when blogging comes into play: Audience education:  You want to share knowledge and insights related to your industry. Improving SEO:  Regular, high-quality blog posts can help improve your website's search engine rankings. Building a community:  You're focused on creating a loyal following around your brand or niche. Content marketing:  You need a steady stream of content that engages, informs, and entertains your audience over time. The choice between copywriting and blogging doesn't have to be exclusive. Many successful businesses and personal brands integrate both into their content strategies for maximum effect. By evaluating your specific needs and goals, you can determine the right balance for your marketing strategies and goals. Is blogging still relevant? Yes! It's crucial to build your brand's voice and community, and allow you to expand your reach to relevant audiences who might otherwise don't know you exist says Judit Ruiz Ricart, Blog Strategy Expert at Wix.com Copywriting vs blogging: getting started Whether you're looking to persuade with powerful copy or engage through compelling blog posts, here's how to get started with both: How to get started with copywriting Learn the fundamentals:  Understand the principles of persuasive writing and marketing. Practice regularly:  Write daily to refine your skills and develop your unique voice. Study successful copy:  Analyze effective ads and marketing materials to see what works. Build a portfolio :  Create samples of your work to showcase your abilities to potential clients or employers. Network:  Connect with other professionals and potential clients through social media, industry events or online forums. Learn more: How to become a freelance writer How to make money as a freelance writer Blogging vs freelance writing How to get started blogging Choose your blog niche:  Select a topic area that interests you and that you're passionate about. Start your blog:  Choose a blogging platform, secure a domain name and design your blog. Create helpful content:   Write blog posts that provide value, whether it's through information, entertainment or inspiration. Be consistent:  Publish content regularly to grow your audience and improve SEO. Engage with your readers:  Respond to comments and interact with your readership to build a community. Create a blog with a blog maker. Copywriting and blogging: Pros and cons Both copywriting and blogging offer unique advantages and challenges. Understanding these can help you navigate the content creation landscape more effectively and seize opportunities for growth and earning. Pros of copywriting Copywriting often leads to immediate results in marketing campaigns, such as direct sales. This makes skilled copywriters highly sought after for their ability to craft compelling messages that convert customers. Effective copywriters can command high rates due to their contribution to revenue generation. For copywriters one of the biggest perks of the career is the ability to work from anywhere, you just need a computer and internet connection. Plus there's the the opportunity to be a freelance writer, or an in-house writer working remotely. Cons of copywriting The direct tie to sales means there's often more pressure on copywriters to deliver results. Copywriting projects can also come with demanding timelines that require quick turnaround times. There's also a constant need for fresh and new ideas, the competitive nature of marketing requires continual Pros of blogging Bloggers often have more leeway in topic selection and writing style than copywriters who may have very specific copy briefs to follow. Quality blog content can continue driving traffic and engagement over time through SEO which makes blogging an essential part of many business marketing strategies. Monetized blogs can generate income through ads, affiliate marketing or sponsored content even when not actively working on them. This can make them a great source of passive income. Cons of blogging It may take time before a blog gains traction and starts seeing significant traffic. To get to this point can take a lot of consistent content posting to generate traffic. Regular posting is necessary to maintain engagement, which can be challenging over time. Blogging vs copywriting FAQ Do copywriters also write blogs? Many copywriters are versatile and can indeed write blogs. The skills of crafting compelling narratives and engaging readers are transferable between copywriting and blogging. While their primary focus might be on promotional material, copywriters can also excel at creating informative blog posts that subtly guide readers towards a brand or product. What pays more copywriting or content writing? When it comes to earnings, both copywriting and content writing (including blogging) have the potential to be lucrative. However, copywriting often has a higher earning potential due to its direct impact on sales and marketing campaigns. That said, successful bloggers and content writers can also earn significant income, especially if they attract a large following or work with high-paying clients or industries. Is copywriting a good side hustle? Copywriting can be an excellent side hustle for those looking to supplement their income. Its project-based nature allows for flexibility in workload and schedule, making it ideal for fitting around other commitments. Plus, with the growing demand for digital content, there are ample opportunities to find freelance copywriting gigs. Is copywriting beginner friendly? Breaking into copywriting can seem daunting at first glance, but it is quite beginner-friendly with the right approach. Start by honing your writing skills, understanding basic marketing principles and building an online portfolio of your work. There are numerous online resources and courses available that cater specifically to aspiring copywriters.

Ready to share your ideas with the world? Start your blog → When it comes to content marketing , two prominent platforms stand out for content creation and distribution - blogs and podcasts. Each has carved out its own role in the realm of online marketing, offering unique ways for businesses to reach their audience, share expertise and build a brand. You might be wondering which platform is the right fit for your business's content strategy. This article is designed to help you navigate that decision by providing a comprehensive comparison of blogging and podcasting. We'll delve into the benefits and drawbacks of each, and examine their potential for monetization. Whether you're just starting out or looking to pivot your current strategy, this guide will assist you in choosing the strategy that aligns best with your goals and connects most effectively with your audience. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is a blog? A blog is a type of website where you can publish content regularly. It allows for written articles, photos and videos to be shared with an audience. In the context of business marketing, blogs serve as a powerful tool for sharing expertise, improving search engine visibility and establishing a brand's authority in a niche. They're versatile and can be updated as often as you like, making them an excellent way to keep your audience informed and engaged. Use a blog maker to create your own blog. What is a podcast? A podcast is an audio program that's similar to a radio show but is available on the internet for download or streaming. Podcasts are typically series-based, with new episodes released on a regular schedule. They're known for their high engagement levels because they allow listeners to multitask while consuming content. For businesses, starting a podcast can be an effective way to reach audiences who prefer audio content over text and to build a personal connection through the power of voice. The pros and cons of blogging Blogging has been a staple in digital marketing for years, offering a range of advantages for businesses looking to establish an online presence. Here are some of the key pros and cons to consider: Pros SEO benefits: Regularly updated blogs are favored by search engines, which can lead to increased organic traffic. This can mean more eyes on your brand and potentially lead to conversions too. Content flexibility: You can easily tailor your blog posts to cover various topics, blog formats and lengths. They can also include images, video and other media. Authority building: By sharing your expertise, you can position your business as a thought leader in your industry. Cost-effective: Starting a blog can be relatively inexpensive, with many website builders , like Wix, offering free or low-cost options. Learn more about how much it costs to start a blog. According to George Nguyen, Editor SEO Hub at Wix.com, "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique. For larger sites, your blog can be incredibly effective at providing potential customers the information they need to decide whether to eventually buy from you, as search intent typically coincides with steps of the customer journey." Cons Time-consuming: Creating quality content requires significant time and effort. Consistency is key: To maintain and grow your audience, you need to publish content regularly. Slow growth: Building a readership often takes time, and it may be a while before you see substantial traffic. Requires writing skills: Effective blogging relies on strong writing skills to communicate your message clearly. The pros and cons of podcasting Podcasting is a dynamic medium that's been gaining in popularity in the business world. It offers a personal touch when done well and can create a strong listener base. Here are some of the advantages and challenges associated with podcasting: Pros Personal connections: The conversational nature of podcasts helps you build a personal relationship with your audience. Listener convenience: People can listen to podcasts while doing other activities, which makes it a popular option for many audiences. . Niche targeting: Podcasts can cater to specific interests, making it easier to reach a targeted audience. Growing popularity: Podcast listener bases are expanding, providing a larger potential audience for your content. Cons Production effort: High-quality podcasts require good equipment, editing skills, and often more preparation than blog posts. Discoverability: Unlike blogs, podcasts aren't as easily searchable by content, which can make it harder for new listeners to find your show. Time investment: Regular episodes require ongoing commitment and can be time-consuming to produce. Complex monetization: While there are ways to monetize podcasts, it may not be as straightforward as with blogs. Is blogging outdated? With the rise of social media, video content, and podcasting, its natural to question the relevance of blogging. But the short answer is no, blogging is still relevant and here's why. Blogs continue to be a key player in search engine optimization (SEO). They provide fresh content that search engines love, which can help improve your site's visibility and ranking. This in turn brings traffic, i.e. visitors to your business. Many consumers still expect reputable businesses to have a blog where they can find valuable information and insights. When you create a blog, you own the content and the platform it's on. This isn't always the case with social media or third-party podcast hosting services. This gives you more customization and branding control. It also means you're less susceptible to your account being suspended or hidden. Blog posts can also remain relevant and continue to attract traffic long after they are published, unlike some other forms of content that may have a shorter lifespan. Do blogs or podcasts make more money? How successful monetizing blogs and podcasts can be varies greatly depending on several factors such as your audience size, engagement level, niche and content quality. Generally, blogs have a stronger track record for making money through advertising, affiliate marketing, sponsored content and selling digital products or services. Podcasts, while newer in the game, have been catching up quickly with sponsorships, listener donations, premium content subscriptions and merchandise sales. How to monetize a blog To make money blogging , consider these blog monetization strategies: Advertising: Display ads on your blog can earn you money through pay-per-click or pay-per-impression models. Affiliate marketing: Recommend products or services and earn a commission for every sale made through your referral links. Sponsored content: Partner with brands to create content that promotes their offerings in exchange for payment. Product sales: Sell digital products like e-books, courses or webinars directly through your blog. How to monetize a podcast Podcasting also offers unique opportunities for making money. Here's how to monetize a podcast : Sponsorships: Secure deals with sponsors who want to reach your audience and are willing to pay for ad spots within your episodes. Memberships: Offer exclusive content or perks to listeners who sign up for a membership program. Crowdfunding: Use platforms like Patreon to receive ongoing support from listeners in exchange for bonus content. Merchandising: Create and sell branded merchandise related to your podcast. Can I turn my blog into a podcast? If you've been successfully running a blog and are considering branching out into podcasting, you're in a great position to repurpose your written content into an engaging audio format. Here's how you can make the transition smoothly: Select suitable content: Identify blog posts that would translate well into spoken word, such as how-to guides, interviews, or storytelling pieces. Adapt your script: Rewrite your blog content to fit a conversational tone suitable for audio. Invest in equipment: Ensure clear audio by purchasing a good microphone and recording in a quiet space. Edit: Edit your recordings to remove any mistakes or unnecessary pauses, and add music or sound effects if desired. Publish and promote: Upload your podcast episodes to popular platforms and promote them to your existing blog audience. Which to choose blogging or podcasting? Deciding whether to focus on blogging, podcasting or both depends on your business goals, resources, and where your audience is most active. Here's how to assess which platform might be the best fit for you. Content goals: Consider what you want to achieve with your content. Blogs are great for SEO and detailed explanations, while podcasts can be ideal for storytelling and building personal connections. Technical skills: Evaluate your comfort level with writing versus speaking. Blogging requires strong writing skills, whereas podcasting needs audio editing skills and a confident speaking voice. Resources: Look at the resources you have. Blogging can be less resource-intensive than podcasting, which may require equipment and software investments. Audience: Know how your audience prefers to consume content. Some might prefer reading in-depth articles at their own pace, while others might enjoy listening to content during their commute. Engagement patterns: Analyze where your audience is most engaged. If they spend time on platforms that favor written content like LinkedIn or Medium, blogging could be more effective. If they're avid users of Spotify or Apple Podcasts, consider podcasting. Demographics: Consider the demographics of your audience. Certain age groups may be more inclined to listen to podcasts, while others might prefer reading blogs. Blog vs podcast: which is more impactful for your business The debate between blogging and podcasting is not about which platform is universally better; it's about which one is more suitable for your specific business needs and audience. Here are some considerations to help you weigh the effectiveness of each: Content reach: Blogs can be easily found via search engines, potentially reaching a wider audience over time. Podcasts can create a dedicated listener base but may require more effort, in terms of marketing and advertising, to grow. Engagement level: Podcasts often lead to higher engagement as listeners feel a personal connection with the host. Blogs can engage readers too, but the connection may not be as strong without the presence of voice. Production costs: Starting a blog typically involves lower startup costs compared to podcasting, which may require investment in audio equipment and editing software. Content lifespan: Blog posts can continue driving traffic years after publication through search engine rankings. Podcast episodes might have a shorter lifespan but can be evergreen if they cover timeless topics.

There are tons of brands out there and new ones cropping up every day, with many of them competing for the attention of your audience. If you’re not sure where to start, don’t worry. We’ve put together a curated selection of 24 of the most creative, unique and memorable advertisement examples to inspire your next marketing strategy and campaign. All the hard work you put in when you build a website is a big step in setting your brand apart. But your site can’t do all the work alone. You’ll also need to advertise across the channels that your audience is paying attention to and position your brand front-and-center there. Get to know the different types of advertisements Advertising is a paid form of marketing. While it’s natural to associate advertising with the digital banner ads we see everywhere online nowadays, there are so many other types of ads you can follow to get the word out about your brand. Let’s take a look at the four most popular ones and a few advertisement format examples for each of them: Print advertising Today, print ads appear in the form of: Billboards Flyers and brochures Vehicle wraps and bus signage Newspaper and magazine ads Direct mailers Print advertising is the oldest form of advertising we have, as there’s proof of advertising on wall paintings, papyrus, and amongst ruins from ancient civilizations in Egypt, China, Greece, and Rome. But in terms of modern print advertising that we’re familiar with, it began with the advent of print media in Europe in the 16th and 17th centuries. Unlike other types of advertising that can quickly pass consumers by, print ads have the ability to stick around—especially the forms that people can hold and carry around with them. Radio advertising There are three different types of ads that appear on the radio, audio streaming services, and podcasts: Short commercial breaks Sponsored content and promotions Interstitial and banner ads Traditional radio commercials began to appear over the airwaves in the earlier part of the 20th century . While nowadays it might not be as popular a medium as it once was, it can still be an effective and cost-effective way to introduce a national brand to an audience and keep it top-of-mind with existing customers. Podcasts, of course, provide a new opportunity to reach listeners. With sponsored content, in particular, brands can reach a highly relevant and engaged audience if they partner with the right show. Television advertising The first TV commercial aired in 1941 in the United States and took place in the middle of a baseball game. The main selling point about this type of advertising is that it combines the visual attractiveness of print ads with the captivating sound from radio. So, it’s really the best of both worlds. Like radio, TV now has a digital counterpart, so there are more ways to advertise on TV than just the traditional mid-show commercial break. Thanks to digital streaming platforms like Hulu, video ads can appear before, during, or after some of the hottest movie and TV releases. Online advertising Online advertising is the youngest form of advertising, yet it’s older than you may think. It has origins before the internet was launched—in the form of email back in the 1970s. The first banner ads , however, appeared after the internet went global in the ‘90s. There are many different ways to advertise online: Display ads (e.g., text, image, animated, video) SEM (search engine marketing) Pop-up ads Interstitial video ads Search ads (see our guide on how to advertise on Google ) Social media ads Mobile app ads Email ads Sponsored content Affiliate marketing In fact, online advertising is not too far from the different types of content marketing . The only difference between the two is that the latter is commonly done in self-owned platforms or free advertising sites . Because of this versatile range of ad types and placements, online advertising has become the most powerful tool in a brand’s arsenal today. However, that doesn’t mean that other kinds of advertising should be forgotten. When all four are combined, it can be a truly potent combination for a brand trying to reach their audience wherever they go. Native advertising Native advertising blends seamlessly with the content surrounding it, making it feel more organic to the viewer. Plus, native ads generate 18% higher purchase intent , which means they’re great for building trust and boosting results. Examples include: Sponsored articles: Brands collaborate with publishers to create articles relevant to the platform’s audience. Promoted tweets: Paid Twitter ads appear naturally in users’ timelines. Social media ads: Platforms like Instagram, TikTok, and Facebook integrate these paid promotions organically into users’ feeds. The appeal of native advertising lies in its subtlety. Instead of demanding attention, it feels like a natural part of the user’s experience, leading to higher engagement while building trust. Outdoor advertising Outdoor advertising uses public spaces to deliver messages to a broad audience. Popular outdoor formats include: Billboards Transit ads (e.g., buses, trains, taxis) Street furniture ads (e.g., benches, kiosks) This type of advertising is unique in its ability to command attention due to sheer scale and visibility. For example, billboards are estimated to reach 71% of drivers in a single week. Transit ads target commuters, making them highly effective in cities. Meanwhile, ads on street furniture like kiosks or benches keep your message front and center in places with heavy foot traffic. 24 of the best advertisement examples of all time If you’re looking for creative advertising examples to spark some inspiration as you design your next ad campaign, look no further. Below, we’re going to look at 24 of the most popular ads across print, radio, TV and the internet. Even if you don’t see billboard ads or radio spots in your future, there are some really neat lessons about creativity to take away from each of these advertisement examples: Apple Macbook's "Get A Mac" KFC's “FCK” apology IKEA's “pee on this” Absolut Vodka's "The Absolut Bottle" Copenhagen Zoo's snake bus Audible's “There’s another way to get away” Nike's “Just Do It.” Old Spice's “The man your man could smell like” VW & Stephen Hawking McDonald’s ad outro Snickers' “Hungry Betty White” Herbal Essences' “Yes! Yes! Yes!” Dunkin’ Donuts' “American runs on Dunkin’” ASPCA's “In the Arms of An Angel” Anheuser Busch's "Wassup" Budweiser Campaign Oreo's “Dunk in the dark” Taco Bell’s “Routine republic” Motel 6 & Tom Bodette Wendy’s “Where’s the beef?” “Dumb Ways to Die” PSA The Dollar Shave Club's intro video Coca-Cola's "Share a Coke" Dove's "Real Beauty" Dos Equis' "The Most Interesting Man in the World" 01. Apple Macbook's "Get a Mac" The Apple brand launched its "Get a Mac" campaign in 2006, which effectively positioned the brand’s flagship laptop as a modern choice over the traditional Windows PC. Displayed against a white background, the advertisement features two characters. One, "Mac," appears casually dressed and approachable, while the other, a PC, is depicted as more formal and uptight . The campaign cleverly contrasts the Mac's superior design and functionality with the stereotypical 'nerd' image associated with PC and Windows users. By portraying the Apple Mac as a sleek, upgraded option, the campaign achieved significant success and reinforced the brand's premium status in the market. 02. KFC's “FCK” apology The KFC “FCK” ad wasn’t really an ad at all. It was an apology in ad’s clothing that ran in 2018 after a provider switch that caused a week-long KFC chicken shortage in the UK. Why would KFC go to the lengths of having ad agency Mother London put this campaign together? I mean, it’s just chicken, right? Well, considering some customers called the police when they discovered the chicken shortage, it wasn’t a laughing matter to many of KFC’s customers. At least, not until the ad went out and the cheeky apology gave customers a reason to fall back in love with KFC. 03. IKEA's “pee on this” You read that correctly. IKEA put agency Åkestam Holst and Mercene Labs to work in creating the first pee-stick ad in 2018. Women were invited to pee on the ad instead of the pregnancy test pee-stick to find out if they were expecting. If the test revealed they were indeed positive (and, yes, it actually worked), they’d see the special discounted price of the advertised crib in the photo. It’s a unique concept that not only gave mothers-to-be a free way to confirm their pregnancy, but also got people talking about the ad, the company and, naturally, the heavily discounted crib. 04. Absolut Vodka's "Absolut Bottle" The "Absolut Bottle" campaign of 1980 by Absolut Vodka is a hallmark of creative ads in the alcohol industry. By placing the vodka bottle at the center of each ad, Absolut merges high culture with consumer goods. The campaign's simplicity and consistency in featuring the bottle with variations like "Absolut Warhol" and "Absolut Perfection" sets a new standard in visual storytelling and branding. The "Absolut [Something]" tagline became synonymous with sophistication and creativity, making this campaign a standout example of timeless marketing excellence. 05. Copenhagen Zoo's snake bus This award-winning ad design was created by Bates Y&R. Peder Schack, who came up with the concept, told The Star it came from a desire to “make the most possible impact for a very small budget.” The illusion proved pretty powerful, with some commuters refusing to ride the bus because of it. This isn’t the only snake-inspired design created on behalf of the Copenhagen Zoo. The agency then went on to transform the inside of subway cars into full-on zoos with snakes writing around on the ground and monkeys hanging out of the windows. 06. Audible's “There’s another way to get away” It only makes sense that a company that brings audiobooks to the masses would run an audio (and companion video) campaign to promote its solution. This isn’t your ordinary ad for audiobooks though. Fold7’s chief creative officer Ryan Newey told Marketing Dive how the fictional airline story could’ve only come about because of what happened in 2020: “It fitted a moment that would otherwise never have existed. No other time can we play on the context of people wanting to be free to travel again. The message of traveling in the mind's eye would have technically worked before, but not really resonate in the way it does now.” This is a great example of how a brand can deviate from its typical advertising strategy to capitalize on a moment in time. 07. Nike's “Just Do It.” The Nike trademark “Just Do It.” was created in 1988 by the Wieden+Kennedy agency. Unlike the softer fitness-related campaigns of the ‘80s, Nike wanted a stronger, more inspirational approach and this proved to be the right one. The slogan is attributed to the brand’s massive market share growth from 18% to 43% between ‘88 and ‘98. It also significantly increased its reach thanks to how many languages it’s been translated into, including Braille. To this day, “Just Do It.” is still part of Nike’s advertising efforts. However, Nike’s VP of Global Brand Marketing, Davide Grasso, doesn’t see it as just a slogan: “Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes. I think that’s why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s genuine and speaks to our core mission.” 08. Old Spice's “The man your man could smell like” Wieden+Kenney is the agency also responsible for the Old Spice “smell like a man” ads. But why would they promote men’s body wash with an ad clearly targeted at women who would lust after spokesperson Isaiah Amir Mustafa? According to the agency , data revealed that 60% of men’s body wash buyers were actually women. So, they launched this hilariously memorable ad during the Super Bowl when they knew men and women would be watching it together. The ultimate goal of the campaign was to increase sales by 15%. Their targets were way off though. Just four months after the Super Bowl, sales were up by 60%. By July, sales had doubled. In addition to raking in the dough, Advertising Age also named this campaign one of the best of the 21st century. 09. VW and Stephen Hawking What better way to get radio listeners’ attention than by using an instantly recognizable voice in your ad? For about 20 seconds, Stephen Hawking talks about physics and the universe before musing about how the VW up was so cheap. As you can imagine, the ad got a lot of attention and not all of it was positive. Designer Paul Randall called it “wrong.” Commenters seemed to be split on the matter. Some thought it was a really clever way of getting their attention. There were others though who thought it exploited Hawking’s voice or was an insult to disabled people. However, the agency behind the ad let Randall and all those concerned know that Hawking did indeed give his consent to be part of the ad and was a good sport about it. 10. McDonald’s ad outro This advertisement example isn’t for just one McDonald’s ad. It’s specifically for the "ba da ba ba ba 'I’m lovin’ it'” outro it’s now synonymous with and that helped reignite McDonald’s fledgling reputation in the early 2000s . Now, it’s not like McDonald’s is the first brand to use a catchy jingle in its ad campaigns. However, this one caused a lot of talk because of where it came from - or, rather, who it came from. Justin Timberlake, Pharrell Williams, and Pusha T have all claimed credit for creating the jingle. Although Timberlake and Williams collaborated on a song called “I’m Lovin’ It” for the ad campaign, the original creators of the jingle are ad agency Heye & Partner and Mona Davis Music. 11. Snickers' “Hungry Betty White” Everyone loves Betty White, so it’s no surprise that this 2010 Super Bowl commercial , created by BBDO for Snickers, caught the attention of everyone. Not only did this ad cement Betty White’s position as “a national treasure,” but it also immortalized the slogan, “You’re not you when you’re hungry.” It was the first in a long series of hilarious commercials that aired in 80 countries around the world and featured celebrities like Steve Buscemi, Liza Manelli and Willem Dafoe. 12. Herbal Essences “Yes! Yes! Yes!” Beauty historian Lisa Mulvany explains how Clairol was floundering in the ‘90s. In response, it added an “s” to the end of its Herbal Essence(s) line, switched up the formula for natural ingredients, and gave each shampoo an intoxicating smell. The resulting ad campaign is what got people to pay close attention to the new product line. Essentially, Herbal Essences compared its shampooing experience to climaxing. The commercials were polarizing (for obvious reasons), but they were effective. To this day, people still equate the hair care line with women screaming “Yes!” in the shower. Considering how strong of a connection there is between memory and the senses, this was a brilliant choice for the brand’s success and longevity. 13. Dunkin’ Donuts' “American runs on Dunkin’” In 2006, Dunkin’ Donuts—with the help of Hill Holliday—launched this ad campaign in an attempt to reposition and revitalize its 50-year-old brand. From radio to TV, and outdoor billboards to internet ads, Americans heard all about how Dunkin’ Donuts coffee was powering their lives. It also came with a special interactive component on the website. What’s interesting about this long-running ad campaign is that it’s been repurposed in recent years due to a change in brand goals. The “America runs on” is still around, but it’s definitely more product-focused than brand-focused now. 14. ASPCA's “In the Arms of An Angel” At the time, this ASPCA ad was referred to simply as “The Ad.” It had a potent combination of Sarah McLachlan’s “In the Arms of An Angel,” homeless animals shaking and crying in shelters, and the singer herself calling for you to help support these animals. Within two years, the ASPCA raised over $30 million from this fundraising effort . Why was it so effective? According to the spokesperson: “It was brutal doing those ads. It was like, ‘Can you just be a little sadder and a little more this and little more that.’ [And now] I can’t watch them, it kills me.” 15. Anheuser-Busch's "Whassup?" Budweiser Campaign This "Whassup?" campaign first aired in 1999 and ran until 2002 , quickly becoming a pop culture icon with its memorable catchphrase. It captured the essence of friendship in a humorous and relatable way, resonating personally with many. The advertisement showed friends checking in on each other, finding everyone relaxing at home, watching the game, and enjoying a “bud.” The simple "Whassup?" greeting turned into a cultural phenomenon, demonstrating Budweiser's knack for creating lasting moments beyond traditional ads. This campaign successfully connected with consumers by evoking feelings of familiarity and unity, making it a classic, memorable advertisement example. 16. Oreo's “Dunk in the dark” Oreo’s 2013 Super Bowl tweet is one of the greatest examples of social media marketing . The post wasn’t promoted. It was simply a tweet that happened in real time and Oreo instantly went viral for its quick-witted response to the power outage. The tweet wasn’t some off-the-cuff response by Oreo execs though. The 15-person team from 360i, Kraft, and MediaVest had been doing war room strategies for two years leading up to the event. They tell the story about how that tweet came to be here . 17. Taco Bell’s “Routine republic” Considered by some to be an ad “fail”, Taco Bell’s 3-minute, Hunger Games-like ad got people talking. This mini-film depicted a breakfast routine republic where everyone is encouraged to eat the same breakfast every day, which looks eerily similar to McDonald’s breakfast menu. If the comparison wasn’t clear enough, the clown dictator and lookalike minions, yellow slide and ball pit made sure that consumers draw the comparison. Why would Taco Bell take such a clear dig at McDonald’s? Because it had recently launched a new breakfast menu and this was its way of trying to chip away at the golden arches’ dominance in that arena. 18. Motel 6 and Tom Bodette Motel 6 might not be a glamorous hotel chain, but that’s exactly what made this ad campaign so perfect for the brand. The agency behind the campaign—The Richards Group—did extensive user testing and discovered that the reason people stay at Motel 6 properties is because of how cheap they are. And so they decided to lean into this promise. The ads featuring spokesperson Tom Bodette talking about mundane things (like lost keys) were a huge hit and won the brand and its agency “ Best of Show” at the 26th Annual Radio Mercury Awards . 19. Wendy’s “Where’s the beef?” In Wendy’s 1984 jab at fast food giants like McDonald’s, three old ladies complain about the giant bun and teeny-tiny beef patty. The now-famous tagline was created by Creative Director Ben Colarossi in an attempt to set Wendy’s fresh meat patties apart from the competition. The TV ad gave it a whole new meaning and became a household phrase. Although it was originally made popular in the ‘80s, Wendy’s has revived it twice since—in 2011 and in 2020. 20. “Dumb Ways to Die” PSA The McCann Erickson-created “Dumb Ways to Die” song and accompanying video aren’t technically an advertisement. They were a public service announcement created for Metro Trains Melbourne in 2012. The original intention of the ad was to draw attention to rail safety in a fun and funny way. However, the catchy tune and reckless bean characters quickly took on a life of their own. The song ended up on the iTunes Top 10 and the YouTube video has been watched by hundreds of millions of people. Its game and its sequel performed just as well as the song. It also won two Grand Prix awards at the Cannes Lions Festival . 21. The Dollar Shave Club's intro video Dollar Shave Club’s YouTube video is one of the best examples of how to translate a viral video into a successful brand. Originally shot for $4,500 and starring founder Michael Dubin (who came up with the concept, too), the YouTube video sent shockwaves through the startup. The ad crashed the company’s website the day after it went live and they had 12,000 orders to process 48 hours later. Today, Dollar Shave Club is a billion-dollar company and has expanded far beyond selling razors. But this viral ad is one that consumers will never forget for being “f**king great." 22. Coca-Cola's "Share a Coke" Coca Cola's "Share a Coke" campaign, launched in 2011, revolutionized personalized marketing by replacing its logo with popular names, encouraging consumers to share a Coke with friends and family. This innovative approach to customization and inclusivity resonated strongly with consumers, leading to increased engagement and brand loyalty. By creating a sense of connection through personalization, Coca Cola effectively turned a simple act of sharing a drink into a powerful marketing strategy. The "Share a Coke" campaign not only boosted sales but also created lasting emotional connections with consumers, showcasing Coca Cola's commitment to fostering meaningful interactions through its products. 23. Dove's "Real Beauty" Dove’s “Real Beauty” campaign set a new standard for inclusivity and representation in advertising. Launched in 2004 by Unilever, this groundbreaking campaign expanded the definition of beauty by featuring real women of various ages, body shapes and ethnicities instead of traditional models. Through impactful advertisements, such as the praised “Real Beauty Sketches,” Dove encouraged women to see themselves in a more positive light. The campaign resonated deeply, sparking global conversations about self-esteem and beauty standards while reinforcing Dove’s brand mission of celebrating natural beauty. 24. Dos Equis' "The Most Interesting Man in the World" Dos Equis struck marketing gold with their iconic “The Most Interesting Man in the World” campaign, which ran from 2006 to 2018. The ads featured a suave, silver-haired man recounting his wildly thrilling adventures, embodying the brand’s persona with wit and charm. Each ad closed with the memorable tagline: “I don’t always drink beer, but when I do, I prefer Dos Equis.” This clever blend of humor and sophistication gave the brand a unique identity—both refined and relatable—that propelled it into pop culture. The campaign, crafted by ad agency Euro RSCG (now known as Havas Creative), not only drove impressive sales growth but also cemented Dos Equis as a standout player in the fiercely competitive beer market. What makes an advertising campaign successful: key takeaways from these examples All of the best advertisement examples share some common traits in that they all resonate with their target audience and in some instances this audience may be large and broad. They all clearly communicate an effective brand message and drive those targeted to take action. They also all share: A compelling creative concept, that's often unique and the first of its kind Distribution via relevant channels and in some instances across multiple ones, giving it large reach Being data-driven with clear objectives and measurable results Different types of advertising campaigns Ad campaigns are powerful tools to connect with your audience and achieve your marketing goals. Here’s a quick guide to help you choose the right approach: Informative campaigns : Educate your audience about your product or service. Show them how it works and highlight the benefits. These campaigns are perfect for building trust and awareness especially for new offerings. Think tutorial videos or detailed product posts. Persuasive campaigns : Motivate your audience to take action—whether it’s making a purchase or signing up. Use emotional appeals and clear calls to action to inspire conversions through time-limited offers or testimonials. Reminder campaigns : Stay top of mind with existing customers. Encourage repeat engagement with tools like email nudges, seasonal promotions or retargeted ads. Reinforcement campaigns : Strengthen customer loyalty after a purchase. Follow up with tips, testimonials or support to reassure them they made the right choice. Brand awareness campaigns : Focus on building recognition and a strong brand identity. Use storytelling, eye-catching visuals and consistent messaging to connect your brand with values that matter to your audience. Retargeting campaigns : Reconnect with visitors who didn’t convert. Use personalized ads to re-engage them—whether it’s showcasing products they viewed or offering a discount to close the deal. What is a prankvertising ad example and why did it work? One notable example is TNT's Push to Add Drama campaign in Belgium. TNT placed a big red button in a quiet town square with a sign saying 'Push to add drama.' When pressed, it triggered a series of staged dramatic events, creating an action movie scene in real life. This ad worked because: It created a genuinely surprising and entertaining experience for participants and viewers. The content was highly shareable, generating millions of views on YouTube. It perfectly aligned with TNT's brand promise of drama and excitement. It engaged people in a physical, memorable way that traditional ads couldn't match. What's an example of a successful long-form advertisement and why it worked? Patagonia's Worn Wear film is one excellent example of long-form advertising. Their 27-minute documentary showcases stories of Patagonia customers and their well-loved, long-lasting garments. The extended format worked for them so successfully because: It allowed for deep storytelling that reinforced Patagonia's brand values of sustainability and quality. The documentary format felt authentic and less like a traditional advertisement. It provided valuable content to viewers, educating them about sustainable consumption. The length allowed for multiple customer stories, appealing to a wide range of audience segments. It perfectly aligned with Patagonia's Buy Less, Demand More campaign, encouraging product longevity over constant consumption.

Ready to showcase your best work? Start building your portfolio → If you’re a writer, your online portfolio is more than just a collection of your work. It’s your chance to open doors, share your voice and take control of your creative journey. For students, aspiring authors or seasoned writing pros, a writing portfolio can spotlight your best work, demonstrate your adaptability and leave a lasting impression. It’s your story and it could lead to your next big break.  Creating a writing portfolio is easier than you might think, even if you’re new to learning how to open a website . In fact, we’ve broken down the process into ten simple steps, making it straightforward to build a writing portfolio you can be proud of.  See how a website builder  or an AI website builder  can simplify creating your writing portfolio.  With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a writing portfolio Your writing portfolio is more than just a collection of work. It's your personal story that displays your skills, style and range as a writer. Whether it's articles, essays, blog posts, copywriting samples or creative pieces, it's a carefully curated selection that highlights your strengths. If you're wondering how to create an online portfolio , think of it as your writer's journey. It’s not just about the work you’ve done, it’s about how each piece reflects your growth and evolution. By framing your writing portfolio as a narrative, you create a compelling story that speaks directly to potential employers or collaborating. Ready to tell yours? Features of a great writing portfolio Feature Why it matters Curated selection of work Showcases only your strongest pieces highlighting versatility without overwhelming viewers Clear organization Makes it easy for visitors to navigate your portfolio and quickly find relevant samples Context and descriptions Provides background for each piece including purpose, audience and results demonstrating your thinking and impact Professional design and usability A clean visually appealing layout reflects your professionalism and ensures smooth user experience Accessible contact information Lets potential clients or employers reach you easily, turning interest into opportunities Learn more about how to create a copywriting portfolio  with our guide. How to make a writing portfolio in 10 steps Select your best work Pick a domain and website host Choose a website builder and template Create a compelling homepage Showcase your work  Design a strong about page Make yourself easy to contact Get personal with a blog (optional) Optimize for SEO Keep your writing portfolio updated 01. Select your best work  Start by reviewing all your written pieces—whether they’re published articles, university essays or personal creative works—and choose the ones that best represent the writing you want to be known for. If you don’t have published work, create high-quality mock pieces and clearly label them as mockups. Remember, quality always trumps quantity. A few polished pieces will make a stronger impression than overwhelming your audience with too much content.  This is the same principle behind web design portfolios , where a clean, curated selection speaks volumes.  Also, consider relevance and variety . Tailor your selection to your target audience or niche and include different formats if applicable, such as blog posts, articles, case studies or social media copy. Show versatility without straying from your focus. For inspiration, check out the best writing portfolio examples .  02. Pick a domain and website host  Your  domain name  is your first impression online, so pick something memorable and professional. For  portfolio names , consider including your name or a variation of it, such as “janesmith’swriting.com” or “smithwritingportfolio.com.”  Before finalizing your domain, take time to conduct a thorough  domain name search  to ensure the one you want is available. A quick search can also help you discover similar options if your first choice is taken. Remember, a clear and unique domain name increases your visibility and makes it easier for people to find you online. When choosing your website host, make sure the platform is reliable and can handle traffic. A good domain name paired with strong  free web hosting  sets a solid foundation for online success. Use a domain name generator to find the perfect domain for your writing portfolio. 03. Choose a website builder and template  A w ebsite builder is designed to make building your writing portfolio as easy as possible. Platforms like Wix offer intuitive tools and customization options, so you can focus more on presenting your work and less on figuring out technical details.  Look for clean, organized layouts and customizable templates that highlight your work and personal brand. Look for a website builder that has customizable website templates  that put your content front and center. Clean and organized layouts work best for portfolios, allowing visitors to quickly find what they’re looking for.  Explore Wix templates: Portfolios website templates Writing portfolio templates 04. Create a compelling homepage  Your homepage should immediately communicate who you are, what you do and the value you provide. Start with a clear, concise headline—for example, “Freelance Content Writer for B2B SaaS Companies.” Pair it with an inviting image or visual to make a strong first impression. Good  website management  means ensuring easy navigation—include quick links to your featured  web content , your about page and your contact information. This allows visitors to explore your portfolio effortlessly while keeping your site organized and user-friendly. 05. Showcase your work  Your writing samples should take center stage, as they are a direct reflection of your skills and expertise. To showcase them effectively, create a dedicated portfolio page that is visually appealing and easy to navigate. Organize your work into clear categories, such as blogs, web copy and long-form content, to help readers quickly find what interests them. For each piece, add a brief introduction that provides important context. For example, if you’re sharing an article, mention its purpose, the target audience, where it was published and any notable engagement metrics or accomplishments, such as high traffic numbers, shares or positive feedback from clients. Including this level of detail gives readers a better understanding of your abilities, writing style and the results you deliver. It allows your work to make a stronger impression and demonstrates not just what you’ve written but also the impact it has had. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality." - Hani Safe, product lead (Showcase) at Wix Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Design a strong about page  An about page is your chance to connect with your audience on a human level. Share your background, experiences and writing goals in a way that builds trust and highlights your expertise. Include a professional photo, highlight specific strengths and list contact options. The  best portfolio websites  take this further by showcasing not only your work but also your personality. Use your about page to discuss what inspires your writing or the types of projects you’re passionate about. Keep it professional yet approachable—your audience wants to know both the writer and  the individual behind the words. Try a book name generator for your next project 07. Make yourself easy to contact  Ensure visitors don’t struggle to reach out by designing a clear, inviting contact page. Whether through forms, email or social media links, provide easy ways for clients or collaborators to connect with you. A strong contact page can also play a role in  monetizing a website  by attracting the right opportunities.  If you’re targeting specific income streams, specify the inquiries you’re seeking—like freelance gigs, long-term contracts or collaborations. Make it simple for your audience to take the next step and turn inquiries into revenue. 08. Get personal with a blog (optional)  Learning  how to create a blog  and adding it to your portfolio is optional but highly beneficial. A blog allows you to showcase ongoing projects, share industry insights or explore topics that align with your niche. It can demonstrate your ability to articulate fresh ideas and engage readers consistently.  Consistency in posting can also help establish you as a thought leader in your space, and may even bring traffic to your portfolio over time.  Expert tip: With the Wix  Blog Maker , you get everything you need to create, design and grow your blog from scratch. "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." - George Nguyen, editor of the Wix SEO Hub 09. Optimize for SEO  A writing portfolio is only valuable if it drives website traffic and people can find it. Basic SEO and  marketing strategies  can boost your  web address  and its visibility online, helping it rank higher on search engine results.  Include keywords your audience might search for—like “freelance writer for hire” or “content writer portfolio.” Optimize file names for images, write clear meta descriptions for each page, and make sure your website loads quickly. Tools like the Wix  SEO  feature can help you improve your site efficiently, increasing  website traffic  and exposure to your writing. 10. Keep your writing portfolio updated  Your  online portfolio  is a living document that evolves as your career progresses. It’s not just a static showcase but a dynamic representation of your growth and expertise—perfect for demonstrating  what web design is  at its best.  Regularly add new work, remove outdated pieces and refresh the design to reflect your current skills, achievements and goals. To keep your portfolio truly impactful, make it a habit to review it every few months. Look for opportunities to refresh the design, improve the presentation and ensure it aligns with your current career goals. This consistent upkeep not only keeps your portfolio relevant but also allows potential employers or clients to see an up-to-date reflection of your abilities and professional journey. Promote your portfolio by sharing it on social media, LinkedIn and in pitches or applications. Consistent upkeep ensures your portfolio continues to make a strong, up-to-date impression. Why you need a writing portfolio  Having a portfolio is essential because it shows—not just tells—what you’re capable of. It’s especially important in industries where quality and creativity are non-negotiable. Using the  best portfolio website builders  can make creating and showcasing your work easier and more professional. A well-organized portfolio communicates professionalism and helps potential employers trust that you can meet their needs. Beyond that, it establishes your personal brand, reflecting not just what you do but also who you are as a writer. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a game design portfolio How to make an engineering portfolio How much does a portfolio website cost? How to make a writing portfolio FAQ  What is a writing portfolio? A writing portfolio sample is a piece of work included in your portfolio to showcase your writing skills. It demonstrates the quality, tone and scope of your abilities within specific contexts, such as creative writing, technical writing or content creation. These samples give potential clients or employers a clear sense of your writing style and capabilities. By selecting diverse and high-quality samples, you can effectively highlight your versatility and expertise.  What is a good writing portfolio? A good writing portfolio is one that showcases your best work in a clear and visually appealing way. It should be well-organized and easy to navigate, allowing viewers to quickly understand your skills and experience. Additionally, it should balance professionalism with a touch of personality to make your work stand out. Your portfolio should convey not just your technical ability but also your unique voice and creative perspective.  How to build a creative writing portfolio with no experience? If you lack experience, you can still build a strong creative writing portfolio by creating your own high-quality samples. Write mock projects, such as fictional articles or marketing copy, to demonstrate your skills. Starting a blog or contributing guest posts to different  types of websites  is another great way to showcase your writing style and potential. Focus on producing polished and diverse pieces that reflect the type of work you want to do professionally.  How many pages should a writing portfolio be? A writing portfolio should focus on quality rather than quantity. Typically, an online portfolio should consist of five to ten polished pieces that effectively demonstrate your skills and range. This number is enough to showcase your abilities without overwhelming the viewer with too much content. The key is to present your best work in a concise and compelling way, leaving a strong impression on potential clients or employers.  What should a creative portfolio look like? A creative portfolio should be visually clean, organized and professional, ensuring that your work is the main focus. Avoid cluttered layouts or overcomplicated designs, as they can distract from the quality of your writing. Instead, choose a simple layout that highlights your creativity, precision and attention to detail. Use categories or sections to organize your work, making it easy for viewers to explore your samples based on their interests.

Get your professional business email address → A professional email address builds instant trust and keeps your conversations on track. Using the right format makes it easy for clients to reach you, clears up any confusion and puts your brand front and center. A few simple tweaks can make your business email more credible and memorable. Check out these practical business email examples to get started. TL:DR: business email address examples A professional business email links your name to your company and helps keep your inbox organized. A format based on your name, role or department makes it easy for people to reach you. Even if you’re not building a website yet, securing your domain name early lets you set up matching email addresses now and keeps everything consistent when you’re ready to launch later. You’ll learn: Different types of business email addresses and examples How to choose the best format for your team and projects Steps to set up a professional email including domain considerations Tips for making small business emails flexible, simple and credible Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Business email address examples General business email address examples Personalized business email examples Role-based email addresses Team and department email examples Professional business email address examples Company email address examples Project-based email addresses Industry-specific email examples Office email address examples Corporate email address examples Small business email address examples Your business email address works best when its format clearly shows what it's for. Using a name role department or project in the address helps recipients instantly know who the email is from and what it's about. 01. General business email address examples connect@brightpath.com reach@mapleridge.co hello@everoak.io inquiries@lumenworks.net team@oakpointgroup.org info@pinehillsolutions.co getintouch@silverlake.io support@summitview.biz greetings@crestpoint.us contact@solsticeinc.co Learn more: What is a business email? How to create an email with your domain Email name ideas 02. Personalized business email examples emily.r@brightpath.com j.taylor@mapleridge.co sasha.lee@everoak.io m.davis@lumenworks.net rachel.k@oakpointgroup.org alex.m@pinehillsolutions.co n.cho@silverlake.io claire.h@summitview.biz b.stone@crestpoint.us t.smith@solsticeinc.co Want your email to look professional? Secure your domain before someone else does. 03. Role-based email addresses ceo@brightpath.com hr.team@mapleridge.co marketing@everoak.io sales@lumenworks.net customer.care@oakpointgroup.org finance@pinehillsolutions.co it.support@silverlake.io operations@summitview.biz admin@crestpoint.us creative@solsticeinc.co 04. Team and department email examples design@brightpath.com dev.team@mapleridge.co events@everoak.io content@lumenworks.net product.team@oakpointgroup.org accounting@pinehillsolutions.co logistics@silverlake.io hr.group@summitview.biz marketing.team@crestpoint.us support.group@solsticeinc.co Learn more: What is a professional email address How to create a business email How to set up a business email 05. Professional business email address examples first.last@brightpath.com f.last@mapleridge.co first.m.last@everoak.io last.first@lumenworks.net first_last@oakpointgroup.org flast@pinehillsolutions.co first.l@silverlake.io first.last123@summitview.biz fml@crestpoint.us firstlast@solsticeinc.co 06. Company email address examples team@brightpath.com contact@mapleridge.co welcome@everoak.io reachus@lumenworks.net inquiries@oakpointgroup.org info@pinehillsolutions.co connect@silverlake.io general@summitview.biz office@crestpoint.us hello@solsticeinc.co 07. Project-based email addresses launch2026@brightpath.com summerpromo@mapleridge.co productx@everoak.io campaign@lumenworks.net beta.test@oakpointgroup.org eventteam@pinehillsolutions.co newrelease@silverlake.io charitydrive@summitview.biz project.alpha@crestpoint.us holidaypromo@solsticeinc.co 08. Industry-specific email examples legal@brightpathlaw.com listings@mapleridgerealty.co bookings@everoaktravel.io patients@lumenwellness.net orders@oakpointcatering.org studio@pinehillmedia.co investors@silverlakefinance.io design@summitarch.biz classes@crestpointyoga.us consulting@solsticeadvisors.co 09. Office email address examples frontdesk@brightpath.com reception@mapleridge.co admin@everoak.io lobby@lumenworks.net mainoffice@oakpointgroup.org desk@pinehillsolutions.co welcome@silverlake.io contactdesk@summitview.biz office@crestpoint.us info@solsticeinc.co 10. Corporate email address examples corporate@brightpath.com headquarters@mapleridge.co exec.office@everoak.io board@lumenworks.net strategy@oakpointgroup.org leadership@pinehillsolutions.co investors@silverlake.io admin.corp@summitview.biz office.corp@crestpoint.us management@solsticeinc.co 11. Small business email address examples hello@maplewoodco.com team@pinegrove.co info@sunrisebakery.io contact@evergreenstudio.net orders@tinytrailers.org support@lakesidecafe.co shop@sproutdesigns.io questions@cozycorner.biz reachus@smallbatchgoods.us connect@oaklaneco.co Learn more: Does wix have business email? Does Wix provide email hosting? Is wix a domain registrar? What is a good business email address A great business email makes it easy for everyone to see exactly who you are and where you’re coming from. It connects your name to your company domain name and keeps things professional. When you choose a format that’s easy to type and remember, you ensure your messages get to the right place and stay out of the spam folder. Stick to a simple structure that works for your whole team and skip the nicknames or random numbers. What makes a good email address Clarity:  Displays the sender’s name so clients, partners and colleagues instantly know who the email is from. Skip the extra numbers, symbols or confusing abbreviations. Brand alignment:  Uses your company domain to make every email look official and reinforce your business identity. This builds recognition and professionalism. Professional tone:  Avoids nicknames, casual words, or special characters that can appear unprofessional and confusing. Memorability:  Easy to spell, type and recall so people can reach you without mistakes or delays. Consistency:  Uses the same format across your team to keep emails clean and organized and avoid confusion. Deliverability:  A clear, simple email format reduces the risk of being flagged as spam and makes sure your messages land in inboxes. Simple format:  Sticks to easy predictable patterns like first.last, first initial + last name or role-based addresses like info@company.com to keep things straightforward and easy to type. Business email address format Your business email address should clearly show who the sender is and how they relate to your company. Certain email formats are popular because they keep your organization consistent while making emails professional, recognizable and easy to manage as your business grows. Common business email addresses Name-based email addresses:  Give your emails a personal touch by using an individual’s name. This works great for client-facing roles and one-on-one conversations because it’s clear who’s sending the message. It also helps people remember and reply to the right person. Examples: emily.rivera@company.com, j.taylor@company.co Role-based email addresses:  These emails are tied to a job title not a specific person. They’re great for shared inboxes and making sure messages always get to the right place even if your team members change. Plus they show who’s in charge of what. Examples: ceo@company.com, hr@company.co Department-based email addresses:  Keep your team’s messages organized with a department address. They’re perfect for managing both client and internal emails and help keep everything flowing smoothly in larger teams. Examples: marketing@company.com, support@company.io Project-based email addresses:  Create an email for a specific project campaign or product. This helps you track all related messages and keeps your main inbox from getting cluttered. It also makes it simple to look back at past projects. Examples: campaign2026@company.com, productx@company.co General contact email addresses:  This is your business's front door for anyone trying to get in touch. A general email is simple professional and easy to remember making it perfect for first-time inquiries or general messages. Examples: info@company.com, hello@company.co Learn more: Common industry domain names How to get a business email address? Getting a business email address is simple and starts with securing your domain. Your domain is the part that comes after the “@” in your email like yourcompany.com and it makes your email look professional and credible. Once you have a domain you can set up email accounts through your web hosting provider or an email service. If you use Wix, setting up a business email is easy and works seamlessly with your website. Wix partners with Google Workspace to help you create professional email addresses using your domain. This gives your email a polished, credible look and includes tools like Gmail, Google Drive, Calendar and more to keep your team connected and organized. Learn more: How to make a business website How to start a business Business email address FAQ What email should I use for my LLC? Go with an email that matches your LLC’s domain. Using a name or role format like first.last@yourcompany.com or info@yourcompany.com keeps things professional and lets everyone know you mean business. What to avoid when creating an email address? Skip the nicknames, extra numbers or complicated symbols that make your address hard to type. It's also a good idea to stay away from slang or overly casual words that might feel a bit off to your clients and partners. Can I open a business email for free? Of course you can. Free email providers offer basic plans with limited storage and features. Paid plans give you more storage, advanced tools and added credibility making them a better choice for growing businesses. What is an unprofessional email name? An unprofessional email name is one that uses nicknames, slang or irrelevant numbers. Anything that looks too casual or confusing can make you seem less credible to clients and partners. Which email is best for a small business? A small business email should be simple flexible and affordable while looking professional. With a smaller team using name-based or role-based addresses helps clients reach the right person quickly without overwhelming your inbox. A single domain can cover all your emails and keep your branding consistent.

Build your website, your way with Wix Harmony → Wix Harmony  is a next-generation hybrid website builder  that’s transforming the way websites are built. It blends AI-powered creation with precise drag-and-drop control, so you can create the website you want, the way you want.  With Wix Harmony, you can launch professional-grade websites faster, bridge skill gaps and move seamlessly between AI guidance and hands-on customization, all while staying in full control of every detail. Whether you’re just starting out or looking to speed up your workflow, Wix Harmony makes it easy to learn how to make a website  with professional results. Experience the versatility of a vibe coding website builder  in Wix Harmony. Wix Harmony brings AI and manual creation together in a single, smart platform. You can generate full pages, layouts and content with natural language, then fine-tune every detail with precise drag-and-drop control. It’s faster, more flexible website creation, without sacrificing quality or creative freedom. TL;DR: what is Wix Harmony? Wix Harmony is Wix’s hybrid website editor that combines powerful AI with hands-on design control.  You get guided help when you want it, plus the freedom to tweak every element until it feels right. It’s made for entrepreneurs, creators and small and medium-sized businesses (SMBs) building and running their businesses online. “We built Wix Harmony with the understanding that websites are more than just a visual tool; people are building businesses online. It combines professional-grade infrastructure, security and scalability with tools that let you express your style and business vision. Everything from generating custom components to management tools is designed to grow with you and your goals.” - Yarin Singolda, Wix Harmony product marketing manager  Key benefits at a glance: Jump between AI and hands-on editing whenever you want to get your web design  looking exactly how you pictured it. Launch professional-grade websites with built-in business tools and enterprise-grade infrastructure. Save time and close skill gaps with Aria, your multi-skilled AI agent. Ensure website reliability , security and scalability for any business need. Feature What it means for you Value Hybrid editor AI prompting, agentic AI and precise drag-and-drop in one interface. Flow seamlessly between AI guidance and hands-on control without switching tools. Multi-skilled AI agent (Aria) A web design and business expert that can execute complex tasks and guide decisions. Build faster, reduce guesswork and move forward with confidence. Responsive templates Designer-made templates that automatically adapt to every screen size. Launch a polished site that looks great on desktop, tablet and mobile. Generative AI tools AI-powered creation for custom components, sections, pages, images and text. Turn ideas into functional website elements in minutes, fully editable. Built-in business solutions Ecommerce, blogs, scheduling and payments integrated into the editor. Run and grow your business without relying on third-party tools. Managed, secure infrastructure Fully managed hosting, multi-cloud reliability and enterprise-grade security. Enjoy peace of mind with fast performance, uptime and protected customer data. Learn more about Wix Harmony: How much does Wix Harmony cost? Why use Wix Harmony? What is Wix Harmony and how does it work? Wix Harmony is a hybrid website editor that blends agentic AI with precise drag-and-drop website control, so you can create faster while staying in charge of every detail. Think of it as an editor that gives you a buffet of tools. You can pick the tools you want to build the exact website you want. Your personal AI agent, Aria, is ready to help whenever you need her. And, with all the infrastructure and security taken care of, you can focus entirely on growing your business. Wix Harmony is built for individuals, entrepreneurs and SMBs who are creating and managing their websites on their own and want pro-level results without needing to be a developer or designer. Jump to the section you want: How Wix Harmony helps you build smarter AI that collaborates with you  Precise drag-and-drop Edit text and images effortlessly Launch confidently and scale as you grow 01. How Wix Harmony helps you build smarter Wix Harmony puts you in the driver’s seat while giving expert AI support at every step. Here’s how it works, step by step: Start with an idea : Describe what you want or start with a responsive, designer-made template, then build anything from a one page website  to a full eCommerce website . Your personal AI agent, Aria, will generate a site according to your instructions. Generate pages and sections instantly : Need a homepage, sale strip or workshop page? Prompt Aria to create on-brand sections and full pages for you, or create them yourself with Wix Harmony’s drag-and-drop  features. You can pick from built-in business functionality like buttons, online forms  or eCommerce features. Customize every detail : Adjust your website layouts , spacing, fonts, colors, images and interactions as desired. You can use AI or manual editing tools to create your own custom elements that match your brand. Edit text and images : Prompt AI to generate website copy that matches your voice, or edit it directly. Create images from prompts, remove backgrounds and/or auto-enhance visuals without leaving the editor. Stay organized and consistent : Wix Harmony’s brand kit centralizes your design assets and helps you maintain a cohesive look and tone across your site. Smart suggestions recommend components that fit your established style. Launch with confidence : Your website is automatically responsive across all devices and hosted on fully managed, multi-cloud infrastructure and ready to connect to a domain name . It also comes with enterprise-grade website security , SEO features  and website accessibility  features built in. Scale as you grow : Add business solutions like eCommerce, blogs, online scheduling  and more without breaking your site. Aria is always around to guide you or to offer suggestions and automate tasks, so you can focus on your goals. Take control of your website today with a free AI website builder → 02. AI that collaborates with you At the heart of Wix Harmony is Aria, a multi-skilled Wix AI  agent that’s an expert in web design and business strategy. Aria stays in sync with your site and your goals, helping you generate ideas, execute tasks and refine details as you build. Prompt her, ask questions or explore options together. Aria adapts to how you work and helps turn your vision into a live website. Aria is designed to handle complex tasks and batch editing, so you can move fast without losing control.  Here’s what Aria can do for you: Generate layouts and sections instantly : From homepages to sale strips or workshop pages, including buttons, forms and eCommerce features. Create custom components : Like countdown timers, graphs or interactive modules tailored to your brand. Produce on-brand copy : For any section or page, matching your tone and messaging. Suggest design assets and features : Keeping your site cohesive and professional. “Aria isn’t just an assistant, she’s a collaborator who can handle complex tasks in one go. You can have her create a new section, add text, pull in best-selling items, insert images and even add linked buttons, all at once. She offers expert guidance and support while executing tasks for you, but the creative choices always stay in your hands.” - Yarin Singolda, Wix Harmony product marketing manager  Learn more: What is vibe coding? How to vibe code a website Best vibe coding tools AI prompts for website building 03. Precise drag-and-drop Wix Harmony builds on the same intuitive, drag-and-drop editor Wix users have trusted for years.  You can design visually, move elements freely and fine-tune every detail, with AI woven in to help you work faster, not take control away. Adjust layouts, spacing and alignment in real time. Edit fonts, colors, images and interactions without limits. Create custom elements and apply global changes instantly via the brand kit. AI suggestions are available when you want them, but everything remains fully editable. The dynamic, contextual action bar surfaces the right tools based on what you select, so you can move effortlessly between AI-assisted creation and hands-on design. 04. Edit text and images effortlessly Creating and refining content in Wix Harmony feels natural and fast. You can generate website copy and images that match your voice, tweak it manually or ask AI to refine it, all without slowing down your flow. Use AI to generate custom website content  or tweak things by hand. Create new images from scratch or edit existing ones with AI tools, including background removal, auto-enhance and image resizer . Access a rich library containing hundreds of free design assets and features  Everything happens inside the editor, saving time and keeping your brand cohesive. Use a built-in  logo maker  to learn  how to design a logo  and apply it seamlessly across your site, without ever leaving the editor. 05. Launch confidently and scale as you grow Wix Harmony ensures your website works from day one and grows with your business website : Auto-responsive design makes your site look great on any device. Built-in AI tools for business  tools let you quickly set up your site for eCommerce, blogs, scheduling and more. Enterprise-grade security, SEO and accessibility features protect and optimize your site. Aria continues to guide you, automating tasks and suggesting improvements. This combination of guidance, flexibility and built-in infrastructure lets you launch professional-grade websites and scale up without technical barriers. Learn more: How to make a business website  How to make a portfolio How to design a website What makes Wix Harmony different? Traditionally, creating a website meant choosing between two extremes: Vibe coding platforms : Fast AI-driven creation but unpredictable results, unstable infrastructure, security issues and limited design flexibility. Traditional website builders : Reliable and customizable, but slow and sometimes difficult to use . Wix Harmony bridges this gap, giving you the best of both worlds in a playful, intuitive editor. You can: Start from scratch or use  website templates , with speed and guidance from AI. Maintain hands-on control for pixel-perfect customization. Build a great-looking site without worrying about infrastructure, security or scalability. L earn more:  Traditional vs AI website builder How does an AI website builder work? Best AI website builders What is the Wix AI website builder? Best prompts to use with AI website builder Who is Wix Harmony for? Wix Harmony is designed for people who want to learn how to create a professional website quickly without sacrificing control or creativity. It’s ideal for anyone looking to launch a website while staying fully in charge of the design and functionality. Wix Harmony is perfect for: Entrepreneurs and startup founders who need a website to grow their business. Freelancers, solopreneurs and personal brands creating a site that reflects their unique style. Small to medium business owners managing their own websites. Side hustlers and passion project creators who want professional results without hiring a developer. If you’ve ever felt limited by traditional editors or frustrated by AI tools that don’t allow customization, Wix Harmony gives you the flexibility to build the exact website you envision. Insights from Wix leadership: Why we built Wix Harmony Building together with AI Wix Harmony and website evolution Why Wix Harmony is a game changer Wix Harmony isn’t just another website editor. It’s a hybrid platform that gives you speed, flexibility and professional results all in one place.  Key reasons Wix Harmony changes the game: Hybrid website creation : Seamlessly flow between prompting AI and editing things by hand to create exactly what you envision. Speed + control : Launch a professional-grade website quickly, while keeping precise control over every detail. Enterprise-grade infrastructure : Fully managed, secure and scalable hosting ensures your site is reliable and fast. Built-in business solutions : Ecommerce, scheduling and blogging tools  are wired in from the start, giving you limitless ways to grow your business. In short, Wix Harmony is a true hybrid website creation platform, blending the speed and guidance of AI with the precision and creativity of human design. Start today to  create a blog  and learn  how to start a blog  with ease. Getting started with Wix Harmony Here’s how to get started: Pick a starting point : Choose from hundreds of templates or prompt AI to create a website for you. Generate content with Aria : Describe your vision, and Aria creates pages, sections, copy and custom components tailored to your style. Drag, drop and tweak : Manually adjust layouts, fonts, colors, images and interactions or ask AI for help. Launch and grow : Rest easy knowing that your site is auto-responsive, secure, SEO-ready and ready to expand with features like eCommerce, blogs or scheduling. Ready to put Harmony to work? Try Wix Harmony  and experience the easiest way to create a website → What is Wix Harmony? FAQ What is Wix Harmony and how does it work? Wix Harmony is a hybrid website editor that combines AI-powered creation (known as vibe coding) with classic drag-and-drop tools. It helps users quickly build professional websites while maintaining full control over the design, content and layout. Who can use Wix Harmony to build a website? Wix Harmony is designed for entrepreneurs, creators and small to medium-sized businesses (SMBs) who want professional results without needing coding or design expertise. Can I customize my website completely with Wix Harmony? Yes. Wix Harmony allows full customization, including drag-and-drop layout adjustments, AI-generated content and custom components, making it easy to create a website that’s truly your own. How do I get started with Wix Harmony to build a website? To start, choose a template or ask Aria, your personal AI agent, to create a website for you. Use Aria to generate custom pages and content, or customize designs with drag-and-drop tools. Easily launch a  professional website that can keep up with your growing business.

Build your website, your way with Wix Harmony → How much d oes  Wix Harmony  cost? The answer is simple: the Wix Harmony Editor doesn’t have its own separate price tag because it’s included in every Wix plan.  Whether you’re starting out with the  free website builder , learning how to make a website  or building your brand online, you get full access to Harmony’s hybrid editing tools. That means you can start creating right away. Just pick the  Wix plan  that matches your goals. With Wix Harmony, you get AI-assisted design and precise manual control without hidden fees or extra editor costs. Try the free AI website builder  that lets you design, customize and launch your website effortlessly. Wix Harmony brings AI and manual creation together in a single, smart platform. You can generate full pages, layouts and content with natural language, then fine-tune every detail with precise drag-and-drop control. It’s faster, more flexible website creation, without sacrificing quality or creative freedom. TL;DR: how much does Wix Harmony cost The Wix Harmony Editor is part of the standard Wix platform, so there’s no separate price tag; you pay the same as Wix’s usual plans. That means you can use Wix Harmony’s function‑packed tools without extra editor fees. Quick look at pricing (billed annually): Free : Build and host a basic website. Light ($17/month) : Basic site essentials. Core ($29/month):  Ideal for small businesses, basic eCommerce features and professional sites. Business ($39/month):  Standard eCommerce website  and growth tools. Business Elite ($159/month):  Advanced business capabilities and priority tools.  What plans include: The Wix Harmony hybrid editor, which is infused with  Wix AI  creation tools. Reliable and free website hosting , a custom domain name (free for one year with paid plans) and website security  features. Marketing, eCommerce and business solutions available with  Wix premium plans . “Wix Harmony lets you take your ideas and turn them into a real website without all the hassle and stress. You can experiment, edit and have fun while still building something professional. It’s honestly the easiest way to get your site online.” - Yarin Singolda, Wix Harmony product marketing manager  Learn more about Wix Harmony: What is Wix Harmony? Why use Wix Harmony? What is Wix Harmony, and who is it for? Wix Harmony is Wix’s hybrid website editor that blends AI with precise drag-and-drop controls.  Wix Harmony is designed to let you create the website you want, the way you want, whether you’re creating a personal project, a portfolio website  or a full business website . With Wix Harmony, you get the best of both worlds: AI guidance with Aria:  Wix Harmony’s multi-skilled AI agent, Aria, helps you generate pages, sections, text, images and even custom components quickly. She can handle complex tasks all at once and offer expert suggestions as it regards your website or your business. Hands-on control:  Customize every detail, from website layouts  and fonts to interactions and visuals, with intuitive drag-and-drop tools. Built-in business tools:  Add eCommerce, scheduling, blogs and other essential features to your website, no add-ons required. Reliability and security:  Launch sites on fully managed, multi-cloud hosting with enterprise-grade security and accessibility. Wix Harmony was created for individuals, entrepreneurs and small to medium-sized businesses (SMBs) who want to create professional-grade websites without needing to be developers or designers.  “Aria makes vibe coding a website feel effortless. You can give her an idea, and she’ll turn it into sections, pages or custom components, all while you stay in control to tweak and personalize everything. It’s like having a co-creator who gets your vision instantly.” - Yarin Singolda, Wix Harmony product marketing manager  Insights from Wix leadership: Why we built Wix Harmony Building together with AI Wix Harmony and website evolution How much does Wix Harmony cost? A full breakdown Curious about how much Wix Harmony costs? Harmony is included in all existing Wix plans, so you get its hybrid editor features as part of the website plan you choose. Instead of asking, “How much does Wix Harmony cost?,” it’s better to ask yourself, “Which Wix plan supports the site features I need?” That’s what this guide helps you break down. Jump to the section you want: Free plan: getting started at no cost Premium plans and what they include Comparing Wix plans Extra perks with Wix Harmony  Choosing the right Wix Harmony plan 01. Free plan: getting started at no cost The Wix Harmony Editor doesn’t require an immediate investment. The free plan lets you explore the editor, test its AI-powered features and see how a drag-and-drop website builder  customization works. What you get on the free plan: Wix subdomain (yourname.wixsite.com). 500 MB storage and 500 MB bandwidth. Access to the Wix Harmony editor. Free website templates  and  web design  tools. Basic Wix branding on your site. The free plan is perfect if you’re navigating making a website for the first time or testing out Wix Harmony before upgrading. You can build a fully functional site, experiment with Aria (a dedicated AI agent) and get a feel for the hybrid editor . 02. Premium plans and what they include Wix Harmony is included in all of Wix’s paid premium plans, so once you upgrade, you get the full editor, plus enhanced tools, extra cloud storage  and business features.  Below is a snapshot of the most popular plans when billed annually:  Light ($17/month): Great for personal sites or small projects. Includes a free domain for one year, 2 GB storage and a basic marketing suite. Core ($29/month): Designed for small businesses and professionals. Adds 50 GB storage, basic eCommerce website  features, online scheduling  and more collaborators. Business ($39/month): Ideal for growing brands. Expands to 100 GB storage, standard marketing tools and full commerce support. Business Elite ($159/month): Best for advanced business needs. Offers unlimited storage, advanced marketing and developer capabilities. Explore options from the vibe coding website builder  up through full business plans and see what fits your goals → 03. Comparing Wix plans Since Wix Harmony is built into every Wix plan, the real question is which plan fits your project and budget, not whether Harmony itself costs more.  Here’s a quick comparison of popular annual‑billing plans to help you decide:  Plan Price (annual) Ideal for Key benefits Free $0/mo Beginners & testing Basic site & Wix Harmony access Light $17/mo Personal sites Custom domain, basic tools Core $29/mo Small businesses Basic commerce features, larger storage Business $39/mo Growing businesses Advanced commerce features, marketing Business Elite $159/mo Large or complex sites Unlimited storage & features This breakdown shows how your cost scales with the features you need, from simple personal sites to advanced business operations, all powered by the same underlying Wix Harmony Editor.  Learn more about costs for: How much does a portfolio website cost? How much does a website cost? How much does a business website cost? How much does a business email cost? How much does a domain name cost? How much does it cost to host a website? 04. Extra perks with Wix Harmony Beyond plan pricing, there are additional perks you get with Wix Harmony, which is included in your subscription: AI‑powered creation tools : Get an AI agent (Aria) who can generate website pages, sections and content based on your instructions, plus help you perform essential tasks. Hybr id workflow : Flow between AI and manual  drag‑and‑drop  tools to create in a way that feels natural to you. Business‑ready solutions : Ecommerce, blogs, scheduling, SEO features  and website analytics  come baked in with the higher tiers. Enterprise‑grade infrastructure : Secure hosting and  Wix website performance  keep your site running smoothly. Since you don’t pay extra for Harmony itself, these perks come at no additional cost beyond your chosen plan, making Wix a strong choice for anyone who wants both power and flexibility in one platform. 05. Choosing the right Wix Harmony plan Since Wix Harmony uses the standard Wix pricing model, your choice of plan depends on the features you need. Ask yourself: How much storage and bandwidth will I need? Do I want to sell products or services online? How many collaborators will I need on my site? Are advanced marketing and automation tools important for my business? How to decide which plan is right for you Choosing a Wix plan really comes down to your goals for using Wix Harmony: I just want to try building a website Start with the free plan. It gives you access to the platform, the editor and AI tools with Wix branding and basic site features. It’s perfect for learning how to make a website and testing Wix Harmony without commitment. I want my own custom domain If you want a professional website without Wix ads, the Light plan is ideal. It includes a free domain for a year and removes Wix ads, giving your site a cleaner, more branded look. This is perfect for personal sites, portfolios or any project where you want your own URL. Start your search today with Wix’s domain name search or get creative ideas using the  domain name generator  → I need growth tools and payments The Core or Business plans are usually the best value for businesses that need eCommerce, bookings or scheduling tools. They give you room to grow while giving you full access to the Wix Harmony Editor. I’m running an advanced store or team site If you need priority support, unlimited storage or expansive marketing tools, Business Elite is probably for you. This plan is meant for large or scaling teams that have advanced online operations. Does Wix Harmony cost more with AI tools? No, Wix Harmony doesn’t come with any additional fees beyond the cost of a standard Wix plan.  Unlike some website platforms that charge extra for AI-powered features, Wix Harmony is fully integrated into every Wix plan, including the free plan.  This means you can take advantage of AI-guided website creation, content generation and design suggestions right away without worrying about add-ons or hidden costs. With Wix Harmony, you can: Generate complete pages and sections in minutes using AI, or customize anything by hand. Create on-brand copy for your site without needing a separate writing tool. Customize layouts, images and interactive elements while keeping full control. Tap a multi-skilled AI agent, Aria, to handle repetitive or complex tasks. Start building for free with Wix Harmony  and experience what a vibe coding website builder can do for you→ Editor’s note: Pricing listed in this guide is accurate as of January 21, 2026, for US pricing and may change over time. Prices are shown as annual plans, month-to-month billing options are also available. How much does Wix Harmony cost? FAQ How much does Wix Harmony cost? Wix Harmony doesn’t have a separate price tag, rather, it’s included in all Wix plans. From Wix’s free to premium tiers, you only pay for the Wix plan you choose. Wix Harmony’s hybrid editor is available across those plans without an additional editor fee.  Can I use Wix Harmony for free? Yes, the free Wix plan lets you access Wix Harmony and explore its AI and drag‑and‑drop tools without paying extra, though your site will have Wix branding and limited features. Upgrading to a paid tier removes ads and unlocks more storage and business tools.  What are the main differences between Wix pricing plans that include Wix Harmony? Plans range from free to premium tiers, including Light, Core, Business and Business Elite plans, with increasing storage, marketing strategies  and eCommerce capabilities as you go up. All plans include Wix Harmony, but higher tiers offer more business features, collaborators and advanced tools. Do I need to upgrade my plan to use advanced features with Wix Harmony? You can build and customize with Wix Harmony on the free plan, but upgrading to a paid plan gives you a custom domain, more storage and business‑ready tools like eCommerce and scheduling. Premium plans also include priority support, advanced marketing and more collaborators as your site grows.

Build your website, your way with Wix Harmony → W hy use  Wix Harmony ? Wix Harmony is a hybrid website builder  that lets you create the exact website you envision, in the way that feels natural to you. It removes creative limits so you can express your ideas freely, move at your own pace and stay fully in control of every detail. Wix Harmony combines AI-powered guidance with precise drag-and-drop tools, so you can learn how to make a website from scratch  at your own pace and on your own terms Everyone from entrepreneurs to SMBs can enjoy the freedom of having both AI and manual tools at their fingertips. Create the website you want, the way you want, without compromising on quality or performance. Wix Harmony brings AI and manual creation together in a single, smart platform. You can generate full pages, layouts and content with natural language, then fine-tune every detail with precise drag-and-drop control. It’s faster, more flexible website creation, without sacrificing quality or creative freedom. TL;DR: why use Wix Harmony? Wix Harmony is a hybrid website editor that gives you powerful AI tools and hands-on editing tools in one place. You can freely switch back and forth between the two, plus lean on a personal AI agent for help. Key benefits at a glance: Flow seamlessly between AI creation and manual editing. Launch professional-grade websites using built-in AI tools for business . Achieve pixel-perfect  web design while expressing your unique style. Save time and close skill gaps with Aria, your personal AI agent. Enjoy enterprise-grade website security , reliability and performance. “The hybrid approach is what sets Wix Harmony apart. You can rely on AI for efficiency, letting it handle repetitive or technical tasks and then jump in with drag-and-drop precision whenever you want to craft something truly unique. It’s the best of both worlds in one interface.” - Yarin Singolda, Wix Harmony product marketing manager  Why use Wix Harmony: overview  Feature Wix Harmony Traditional website builder Pure AI editor AI assistance Multi-skilled AI agent Aria Limited AI AI only, limited control Manual control Full drag-and-drop freedom Limited Minimal Built-in business tools Ecommerce, blogs, scheduling Often requires plugins Minimal Speed Idea → full site in minutes Slower Fast but unpredictable Security & reliability Enterprise-grade, multi-cloud Standard Varies Learn more about Wix Harmony: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony Wix Harmony is a hybrid website editor that blends AI with precise drag-and-drop website tools, making it the ultimate tool for anyone looking to build a website faster, while retaining complete creative control.  Entrepreneurs, creators and small and medium-sized businesses can get the best of both worlds. They can enjoy extreme customization and lean on Aria, their personal AI agent, to bridge skill gaps or work faster. Jump to the section you want: Get AI that collaborates with you Enjoy precise drag-and-drop control Edit text and images effortlessly Launch and scale with confidence Get started today with Wix Harmony, your AI website builder  → 01. Get AI that collaborates with you When you use Wix Harmony, you get Aria, a personal AI agent. Aria is more than a suggestion tool. She’s a multi-skilled assistant that works alongside you at every step.  Aria understands your instructions and can generate entire layouts, pages, sections and even custom components (like graphs, countdowns or sale strips).  She can also handle multiple complex tasks, such as adding a new section, populating it with best-selling items, inserting images and linking buttons, all in one go. Aria helps you: Generate layouts or full pages that match your vision. Create on-brand copy for any page or section. Build custom website components and features. Suggest design assets and templates that fit your style. “Aria makes vibe coding a website feel effortless. You can give her an idea, and she’ll turn it into sections, pages or custom components, all while you stay in control to tweak and personalize everything. It’s like having a co-creator who gets your vision instantly.” - Yarin Singolda, Wix Harmony product marketing manager  With Aria handling repetitive or technical work, you can focus on expressing your ideas and achieving your business goals. Learn more: What is vibe coding? How to vibe code a website Best vibe coding tools AI prompts for website building 02. Enjoy precise drag-and-drop control While Aria takes care of complex tasks, you remain in full control of every detail.  Wix Harmony’s dynamic drag-and-drop editor lets you: Adjust website layouts , spacing and alignment in real time. Change fonts, colors, images and interactions without limits. Create custom elements and fully personalize your site. Access a library of hundreds of free design assets. Apply global style changes across your website instantly. Wix Harmony's action bar is contextual, showing the tools and options you need exactly when you need them and letting you flow naturally between AI-powered suggestions and hands-on design . 03. Edit text and images effortlessly W ix Harmony simplifies the process of creating website content. You can generate website copy that actually sounds like you and does what you need it to do.  Visuals are just as easy to create. With Wix Harmony’s AI capabilities, you can: Create images from prompts or improve existing assets. Remove backgrounds, auto-enhance and resize images  instantly. Maintain visual consistency across your entire site. Everything happens inside the editor, saving you time and keeping your website polished and on-brand. 04. Launch and scale with confidence Wix Harmony is built to grow with you. From day one, your website is ready to perform. It flaunts: Fully responsive design across all devices. Built-in business tools like eCommerce, blogs and online scheduling. Enterprise-grade security,  SEO features  and website accessibility features. Aria, your personal AI agent, that can automate tasks and suggest improvements. This combination of guidance, flexibility and infrastructure means you can launch a professional website and grow it as your business takes off. Who should use Wix Harmony Wix Harmony is designed for anyone building and managing their own website, from side hustlers to growing SMBs.  Ideal users include: Entrepreneurs and solopreneurs creating their first website. Small and medium-sized business owners managing eCommerce sales, blogs or bookings. Influencers and personal brands who want full control over design and content. Creators and freelancers who need speed and precision for multiple projects. Wix Harmony remov es creative friction and lets you focus on results, not technical limitations. You can start from website templates , generate an entire site instantly with AI or design every element manually. Start your project today with Wix Harmony and discover how easy it is to create a blog and learn how to start a blog → How Wix Harmony saves you time and effort Building a website typically takes hours or even days, but the Wix Harmony Editor speeds up the process while keeping quality intact.  You can switch back and forth between AI and hands-on editing tools to create the exact website you want. Meanwhile, you get advanced business solutions and fully managed, secure infrastructure right out of the box.  Here’s how Harmony saves time: AI website creation:  Create complete pages in seconds, with layouts, copy and images automatically applied. Batch editing with Aria:  Update multiple sections, text blocks or images at once. Pre-built business solutions:  Easily add essential eCommerce, blogging, booking and other functionality to your site. Smart asset suggestions:  Wix Harmony surfaces templates, design elements and assets based on your brand style. Enterprise-grade infrastructure: Rest easy knowing your website will run smoothly and remain protected at all times. The result: you can go from an idea to a fully functional website faster, while staying in complete control of every detail. Insights from Wix leadership: Why we built Wix Harmony Building together with AI Wix Harmony and website evolution The unique power of Aria and vibe coding Wix Harmony's Aria is more than a helper. She’s your co-creator and an expert in all things web design and business. As your personal AI agent, she’s able to make even complex tasks simple. With Aria, you can: Generate web pages and custom components instantly. Handle multiple tasks at once, such as populating pages with best-selling items, images and linked buttons in one step. Get design and content suggestions tailored to your brand. Handle repetitive or technical tasks while you focus on your vision. “Aria isn’t just an assistant, she’s a collaborator who can handle complex tasks in one go. You can have her create a new section, add text, pull in best-selling items, insert images and even add linked buttons, all at once. She offers expert guidance and support while executing tasks for you, but the creative choices always stay in your hands.” - Yarin Singolda, Wix Harmony product marketing manager Why use Wix Harmony: benefits and key features  Wix Harmony combines multiple advanced features in a single, intuitive platform: Hybrid editor:  Choose how you create, let AI suggest ideas or take full control with manual editing . AI custom components:  Easily build graphs, countdown timers and other site elements. Personal AI agent, Aria: Tap Aria for help navigating the editor, building your website or performing tasks for your business. Brand kit:  Keep fonts, colors, buttons and overall design consistent across your site. Auto-responsive:  Your website looks perfect on any device without extra adjustments. Enterprise-grade infrastructure:  Multi-cloud free website hosting  with  domain name management and robust security.  Built-in business tools:  Ecommerce, blogs, scheduling and other solutions wired in from day one. Every feature is designed to save time and let you express yourself fully and freely.  Experience the power of Wix Harmony → Why Use Wix Harmony FAQ What makes Wix Harmony different from other website builders? Wix Harmony introduces a totally new way to create a website. It’s a hybrid website editor that blends AI with classic drag-and-drop tools, so you can create the exact website you want, the way you want.  Can I use Wix Harmony if I don't know how to code? Absolutely. Wix Harmony offers pre-made templates, drag-and-drop tools and an AI agent, Aria, that can handle complex tasks for you. Is Wix Harmony suitable for small business websites? Yes. The Wix Harmony Editor includes built-in business tools like eCommerce, blogs, scheduling and SEO features, making it perfect for entrepreneurs and SMBs looking to grow online. How does Wix Harmony save time compared to traditional website builders? Wix Harmony automates repetitive work, instantly generates pages and offers batch editing, while still giving you full control over the design and content. You can launch professional-grade websites faster and exactly the way you pictured them.

These are exciting times for us as a company. Launching a new platform like Wix Harmony , our brand new flagship AI website builder, is not something that happens over night. It takes creating and testing and changing technology until you get it exactly right for our users, without compromising quality. Those of you who know me know that every night when the kids go to sleep, I play my video games, read about new things (ideas, technologies, science, etc.) and test products that I find interesting. Since the founding of Wix 20 years ago, I’m still excited to go to work every morning. I’m still close to the code and spend my time trying to sit in our users’ chair, feel their pain points and then design and build the most advanced and timely products. For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one, and when trying to make anything a bit complex, it was even worse. Website functionality is mostly predefined. It must be ready for production with high performance, reliability and strong security, legal requirements for privacy like GDPR, cookie banners and even more laws for accessibility, etc. That is before very complex stuff like payment transactions, scheduling, taxes, support for SEO and now also GEO. That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users. We know our users, what they need and how to build the precise technology for them. Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation. A different architecture, not just another feature Wix Harmony is not “AI sprinkled on top” of the old Wix editor. We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project. You can prompt Wix Harmony and ask it to create a full page, a new section or a component. Then you immediately refine it with full drag-and-drop control, pixel by pixel, exactly like we perfected in Wix. Underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime. The key is stability. When you change something in one place, you should not wake up to find that your header is broken, your layout is misaligned or your store stopped working. Wix Harmony keeps the structure consistent across the site, so you can keep evolving your project without fear. This is also why we invested in a proper component model. Components behave like native parts of the editor, but they are isolated so that the logic inside a component can evolve without breaking the whole project. You get the flexibility of vibe coding, with the discipline of a mature platform. AI that actually works with you Aria is the AI agent that works alongside you. You can ask Aria to redesign a page, adjust a color palette, add commerce functionality or help you understand how a specific feature works. This is not a one-time generator that throws code at you and disappears. It is an agent that works with you as you build and maintain your site or business. What makes Wix Harmony unique The true magic is seeing Wix Harmony come to life in the editor. We recorded a few short videos so you can see it in action: A full drag-and-drop editor combined with vibe website and content creation, so users can work with both at the same time on the same project delivering pixel-perfect design. Fully integrated AI into the editing process, you can ask the AI to build things and explain things in the editor and beyond. Full support for security, accessibility, quality, SEO and GEO and performance, things that are a must for a website, but are extremely hard to build with vibe coding alternatives, even harder, full commerce, scheduling and transactions. The website you build works, it is easy to vibe a part of it, or all of it, without breaking the website, this stability, does not exist with any of the alternatives, when you change one thing, nothing else breaks. A component model, because of the builder architecture, you can add new components to the website and have them integrate like native components. When you edit, the editing is contained inside the component, making it possible to continuously develop functionality without breaking the project or adding bugs like in traditional vibe coding. I truly believe that the combination of these unique advantages make Wix Harmony the most powerful vibe website platform globally. What comes next Wix Harmony is a leap into a different kind of web. For years, websites were mostly static pages. You designed them, published them and hoped people would find them. In the next few years, your website will behave more like an agent: it will talk, listen, act and connect to other agents to get real work done. Wix Harmony gives you a path into that future without asking you to understand the underlying complexity. You start from a simple prompt and get a working site. Then you keep talking to it and editing it, reshaping design, content and flows as your business changes. The structure stays stable, and the hard parts like security, performance, SEO and GEO, payments, scheduling and compliance stay handled. As LLMs become a primary way people access the Internet, Wix Harmony is what lets your website participate in that world. Instead of your business disappearing inside a single AI platform, your site will have its own logic, its own data, its own rules and it will stay under your control. We will keep evolving Wix Harmony toward this vision: richer visuals, live content, deeper automations and websites that feel less like documents and more like living systems that run your business. One principle does not change: AI should not only make it faster to create a website, it should turn your online presence into the most reliable, intelligent part of your business.

When we started Wix 20 years ago, websites weren’t a new idea. Many people and businesses already had one, and those who didn’t, wanted one. The challenge was that building a website on your own was incredibly difficult. Doing it yourself was frustrating and time consuming, while the alternative of hiring a developer or designer was expensive and often out of reach. For most people, creating a website simply wasn’t accessible. That’s where Wix came in. We set out to change that reality by creating a platform that made website creation accessible to anyone. Our goal was to remove the technical and financial barriers, giving non-technical people a clear and intuitive way to build their online presence and actually enjoy the process along the way. A huge step forward came in 2008, when we launched our first Flash-based website editor. For the first time, a drag-and-drop interface allowed anyone to build a website and add widgets without writing a single line of code, opening the door to truly democratizing web creation. That shift defined more than a product milestone. It shaped the foundation of Wix itself. From that moment on, Wix was built around four core competencies that became part of our DNA: ⁠Allowing access to very complex technology User-friendly interface to the non-technical user Ensuring beautiful and professional outcomes ⁠Making sure the outcome is extremely reliable Together, these principles are what have enabled hundreds of millions of people to access and build on the web in ways they never thought possible. Adapting to evolving technology As technology evolved, so did what it meant to have an online presence. HTML5, mobile, eCommerce, payments, SEO and countless other advancements made websites far more powerful and far more central to running a business. But each leap forward also raised the bar, introducing new complexity and new friction, especially for non-professionals. Throughout that evolution, we continued to grow alongside our users, absorbing that complexity behind the scenes and removing friction at every step. Not by simplifying the business itself, but by simplifying the experience of building and running it so anyone could do it. A new era: AI’s impact on the web Today marks another major shift in the evolution of the web. AI is redefining what websites can do for a business, dramatically expanding their role and impact. As always, progress brings complexity and the challenge remains the same: making powerful technology accessible to everyone. In this new era, website creation needs to be precise, clear and built on trust. With an overwhelming number of AI tools entering the market, users need to immediately understand what truly works, what is reliable and how their ideas turn into a real, functioning website. AI has also introduced a healthy level of skepticism, raising the bar for clarity and credibility. This is where deep understanding of the landscape matters and where experience makes the difference. With AI agents and AI-powered search engines shaping how people discover businesses, showing up in the right way across these new channels is becoming essential. But doing so requires navigating a web of standards, technical details and constant change. This is not something users should have to navigate alone. Just as Wix has done at every major shift of the web, we take on the complexity so our users do not have to. We understand how this new AI-driven ecosystem works, where websites fit within it and how to build for what comes next. As we once democratized website creation, we are now democratizing participation in an AI-powered web. Introducing Wix Harmony Wix Harmony marks the next evolution in how websites are created at Wix. At its core is vibe coding through natural language, allowing users to describe what they want and see it come to life instantly. AI and visual editing work together in a single experience, so users can generate, refine and customize their site without jumping between tools or workflows. Creation is faster and more intuitive, while full control remains firmly in human hands. Unlike many AI-first tools built for quick demos, Wix Harmony is designed for real businesses. AI is native to the platform, not layered on top, so changes are applied consistently across the site. Users can move fluidly between prompting and hands-on design, confident they are building something stable, scalable and ready to grow. Every site runs on Wix’s proven infrastructure, with advanced commerce, payments, SEO and GEO, accessibility and scalability built in by default. As AI evolves and new standards emerge, Wix absorbs the underlying complexity so users can focus on creating and running their business, not managing the machinery behind it. Leading the way for businesses in a changing landscape The future will bring new complexities, accelerated by the rapid pace of AI evolution. While large companies have the resources to keep up, smaller businesses risk falling behind. This is exactly where Wix will continue to play a crucial role by closing the gap, empowering every entrepreneur and ensuring they stay competitive in this fast-changing digital landscape. Wix Harmony reflects our long-term view of how the web will be created: AI-driven, human-directed and built on systems that can support real businesses at scale. Market sentiment may fluctuate, but our focus remains steady: building durable products that help people create, run and grow their business online.