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Turn your ideas into a website you love with Wix →  Creating a website used to require learning complex languages or hiring an expensive developer. Today, the best WYSIWYG website builders allow you to design visually, letting you see exactly how your site will look as you build it. You simply move elements around the screen, add your content and hit publish. These website builders put website design fully into your hands, regardless of your experience level. By removing the barrier of code, you can focus entirely on your vision and your brand. This guide covers the top website builders to help you pick the perfect one for your website and business. TL;DR: Best WYSIWYG builders for website creation If you want to skip straight to the recommendations, here's a quick summary of the best website builders. Builder name Best for Price Wix Complete creative freedom and versatility Free plan available; Premium starts at $17/mo Webflow Designers who want granular control Free starter plan; Basic starts at $14/mo Shopify Dedicated online stores Starts at $29/mo GoDaddy Speed and simplicity Starts at $9.99/mo Weebly Basic, functional sites Free plan available; Personal starts at $10/mo Duda Agencies and client management Starts at $14/mo What is a WYSIWYG builder? WYSIWYG stands for What You See Is What You Get. In website building, it refers to an editor that lets you work directly on the visual interface of the website rather than editing the underlying code. When you change a font, move an image or adjust a layout, you see that change happen instantly. This type of website builder bridges the gap between idea and reality. Instead of guessing how a line of HTML will render on the screen, you work with the actual elements. It makes the design process intuitive and fast, allowing anyone to build a professional site without needing a computer science degree. Best 6 WYSIWYG builders for effortless website creation Choosing the right website builder depends on your specific goals. Here's a breakdown of the top builders on the market, what makes them special, and who they are best for. Wix Webflow Shopify GoDaddy Weebly Duda 01. Wix Wix is a leading website builder that empowers you to create professional websites with total creative freedom. It offers a true drag-and-drop editor , meaning you can place elements anywhere on the screen without being restricted to a rigid grid. You start with a blank canvas or choose from over 2000 designer-made website templates that are fully customizable. Wix's website builder handles all the heavy lifting in the background, including secure web hosting and security updates. It also includes a large app market, built-in SEO tool and powerful business features like booking systems and online stores. For those who want to get online fast, the AI website builder can generate a unique site for you in minutes based on your answers to a few simple questions. Best for: Anyone looking for complete design freedom and a comprehensive set of business tools in one place. Pricing: Wix offers a free plan. Paid plans start at approx. $17 per month. . 02. Webflow Webflow sits somewhere between a traditional builder and a professional design tool. It is a visual canvas but it's built to mirror the way code works. You are essentially writing HTML and CSS visually. This gives you incredible power over animations and interactions but it comes with a steeper learning curve than the others on this list. It's a good option for those who understand web design principles but want to speed up their workflow. Best for: Web designers and developers who want code-level control without writing the code manually. Pricing: Free to start building. Site plans start at $14 per month. 03. Shopify If your main goal is to move inventory, Shopify is a contender. It's a dedicated eCommerce platform rather than a general-purpose website builder. The editor allows you to customize your storefront visually to an extent. It also has robust tools for inventory management, shipping and taxes. If the visual design is secondary to powerful retail features, this is a solid option. Best for: Online stores and retail businesses focused purely on sales volume. Pricing: Basic plans start at $29 per month. 04. GoDaddy GoDaddy's builder uses Artificial Design Intelligence (ADI) to put together a site for you based on the industry you select. The editing options are limited but that's by design. The goal is to prevent you from breaking the layout too much. You can swipe through different themes and color palettes quickly. It's not the tool for pixel-perfect custom designs but it's efficient if you need a basic informational site up by lunchtime. Best for: Small business owners who need a simple site immediately and don't care about deep customization. Pricing: Starts around $9.99 per month. 05. Weebly Weebly has been around for a long time and remains a reliable option for simple sites. It uses a block-based editor where you drag elements like text boxes and images into designated areas. It's very hard to mess up a Weebly site because the structure keeps everything tidy. While it hasn't released as many new design features as competitors recently, it's very user-friendly. Best for: Beginners who want a simple, no-frills website builder. Pricing: Free plan available. Personal plans start at $10 per month. 06. Duda Duda is built primarily for agencies and freelancers who build sites for others. Its WYSIWYG editor is fast and includes unique features like dynamic personalization, which lets you show different content to visitors based on their location or time of day. It has solid team collaboration tools, allowing you to collect client feedback directly on the site draft. The design capabilities are good, offering a good balance between structure and flexibility. Best for: Agencies and web professionals managing multiple client sites. Pricing: Starts at $14 per month. What to look for when choosing a WYSIWYG builder Not all visual editors are created equal. When choosing a website builder , keep these factors in mind to ensure you pick the one that fits your needs. True design freedom: Some builders claim to be drag-and-drop but force you into rigid boxes. If you have a specific vision, look for a WYSIWYG website builder like Wix that lets you move elements pixel-by-pixel. This ensures your site looks exactly how you imagined it, not just like a generic template. Scalability: You might start with a blog but what if you want to sell merch later? Or add a booking calendar? Choose a WYSIWYG builder with a large app market and built-in business features. You don't want to have to migrate your site to a new platform just because you outgrew the old one. Mobile responsiveness: A huge chunk of web traffic comes from phones and the best website builders automatically optimize your site for mobile screens but also let you tweak the mobile view independently. Check that you can edit the mobile version of your site without messing up the desktop version. Support and resources: Even with an easy tool, you might get stuck. Look for platforms that offer 24/7 customer support and have a large library of tutorials or a community forum. Being able to get help quickly allows you to keep your website and business moving forward. Best WYSIWYG builders FAQ Are WYSIWYG website builders bad for SEO? Current WYSIWYG builders are great for SEO. Website builders like Wix generate clean code that search engines can crawl easily. The best website builders for SEO provide built-in SEO tools that guide you through optimizing your meta tags, descriptions and URL structures, giving you a great chance of ranking well. Do professional designers use WYSIWYG builders? Yes, many professionals use them. They speed up the workflow significantly. Instead of spending hours coding basic structures, designers can focus on the user experience and visual impact. Tools like Wix Studio are specifically designed for agencies and freelancers to build high-end sites for clients efficiently.

Turn your ideas into a website you love with Wix →  The best virtual assistant website builders help virtual assistants learn how to create professional websites that attract clients and support real business goals. Choosing the right platform means understanding what features matter for service-based work, from clear service pages to easy client contact. Many virtual assistants explore a free website builder  to understand their options before committing to a paid plan. Others look for an AI website generator  to speed up site creation while still maintaining control over content and design. At the same time, there’s a strong demand for clear guidance on how to make a website  that feels credible, organized and built to grow alongside a virtual assistant business. This guide compares the best virtual assistant website builders based on how well they support learning, usability and long-term site management, so you can make an informed decision with confidence. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: best virtual assistant website builders The best website builders for virtual assistants balance ease of use with professional features like service pages, contact forms, blogging, online scheduling and basic marketing strategies . If you’re wondering what is a virtual assistant website , it’s essentially a professional hub that showcases your services, builds trust and helps clients contact or book you, something these platforms are designed to support. Some focus on speed and simplicity, while others offer more flexibility as your business grows. Quick takeaways: Wix offers the most complete all-in-one solution for virtual assistants. Simpler builders work well for single-page or brochure-style sites. Scalability matters if you plan to add services, content or automation later. Website builder Best for Paid plans start at Wix Growing virtual assistant businesses Free plan available, paid plans start at $17/month Strikingly One-page VA websites Free plan available, paid plans start at $16/month Weebly Simple service websites Free plan available, paid plans start at $10/month Squarespace Design-focused VA brands Paid plans start at $16/month Dorik Lightweight, modern sites Paid plans start at $20.75/month 5 best virtual assistant website builders Virtual assistants need websites that clearly explain services, build credibility and make it easy for clients to get in touch. Below, we compare the best website builders for virtual assistants using the same criteria across each platform: design flexibility, blogging, eCommerce or payments, marketing tools and pricing. Jump to a builder: Wix Strikingly Weebly Squarespace Dorik 01. Wix Wix is built for virtual assistants who want flexibility now and room to grow later. It offers users free website hosting, professionally designed website templates for virtual assistants and a versatile,   drag-and-drop website builder that combines visual web design tools, built-in business features and AI-assisted site creation in one place. Key features for virtual assistants: AI website builder to create a complete site quickly. Drag-and-drop editor for service pages and online portfolio . Built-in blog maker to share expertise and improve SEO. Contact forms, bookings and email marketing tools. Ecommerce platform and payments for selling services or packages. “With Wix, you don’t just get a template, you get a starting point that’s easy to customize so your website feels truly yours from day one.” - Yarin Singolda, PMM at Wix Pricing: Free plan available. Paid plans start at $17/mo (billed annually). Month-to-month billing options available. Learn more: Virtual assistant website examples How to start a virtual assistant business How to make money as a virtual assistant How to create a virtual assistant business plan 02. Strikingly Strikingly is designed for fast, simple website creation, with a focus on one-page layouts. It works well for virtual assistants who want a clean online presence without managing multiple pages or complex features. Key features for virtual assistants: One-page website layouts. Simple visual editor. Built-in blogging. Basic eCommerce and payment tools. Contact forms for client inquiries. Pricing: Free plan available. Paid plans start at $16/mo (billed annually). Month-to-month billing options available. 03. Weebly Weebly is a beginner-friendly website builder focused on simplicity. It’s suitable for virtual assistants who want a straightforward site with basic pages and minimal setup. Key features for virtual assistants: Drag-and-drop editor. Built-in blogging functionality. Basic eCommerce for digital services. Contact forms and basic SEO tools. Hosting included. Pricing: Free plan available. Paid plans start at $10/mo (billed annually). Month-to-month billing options available. 04. Squarespace Squarespace is known for design-focused templates and consistent visual styling. It’s often chosen by virtual assistants who prioritize branding and aesthetics over deep customization. Key features for virtual assistants: Professionally designed templates. Built-in blogging and SEO tools. Appointment scheduling and forms. Ecommerce for service payments. Integrated analytics and marketing tools. Pricing: Paid plans start at $16/mo (billed annually). Month-to-month billing options available. Learn more: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace 05. Dorik Dorik is a lightweight website builder aimed at users who want modern design with minimal overhead. It’s a good option for virtual assistants who want a simple, affordable site without advanced business tools. Key features for virtual assistants: Clean, modern templates. Visual page builder. Blogging functionality. Basic eCommerce via integrations. Hosting included. Pricing: Paid plans start at $20.75 (billed annually). Month-to-month billing options available. How to choose the best virtual assistant website builders Virtual assistants have different needs depending on how they work and who they serve. When choosing a website builder, focus on the features that support your business model. Key factors to consider: Service presentation:  Clear service pages, pricing sections and testimonials help convert visitors into clients. Client communication:  Contact forms, bookings and email tools streamline inquiries. Content and SEO:  Built-in blogging and SEO features helps establish authority and attract organic traffic. Scalability:  Choose a platform that supports adding services, content or automation later. Ease of management:  A visual editor saves time so you can focus on client work. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Start by securing your domain name , use a domain name search or experiment with a domain name generator  to get online quickly. Why trust Wix’s experts Wix provides guidance backed by real-world experience. Wix’s website-building specialists work closely with product teams, designers and SEO professionals to evaluate platforms based on how virtual assistants actually build and manage websites. These experts test features hands-on, review updates regularly and focus on practical use cases, so recommendations reflect real workflows, not theoretical feature lists. Editor’s note:  All prices and information in this article are accurate as of January 11, 2026 and are subject to change. Please check the provider’s website for the most up-to-date details. Best virtual assistant website builders FAQ What are the best virtual assistant website builders? The best virtual assistant website builders support service pages, contact forms, blogging and payments. Wix is a strong all-in-one option for flexibility and growth. Explore more website builders: Best website builders Australia Best website builders UK Best website builders for portfolios Best beauty website builders Best AI website builders Best website builders Canada Best website builders for designers Best website builders for freelancers Best website builder for small business Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders Best landscaping website builder Best website builders for beginners Do virtual assistants need a website? A website is one of the most effective tools for virtual assistants to establish credibility and professionalism. It allows you to clearly explain your services, showcase past work or client testimonials, and make it easy for potential clients to contact you. A strong website also improves visibility in search engines, helping new clients discover your business online. Can I use a free website builder for my virtual assistant business? Absolutely. Free website builders are useful for testing ideas or creating a simple website, but they often come with branding restrictions, limited features and custom domain limitations. Most virtual assistants eventually upgrade to paid plans to gain full control over branding, remove platform ads and access advanced tools for client management, marketing and payments.

Build your website in minutes, try Wix for free today  You have a great idea, a passion project, or a new business and you know you need to understand how to build a website to make it real. The only problem is that you’ve never built one before and the thought of writing code sounds like a nightmare. The good news is that the best website builders for beginners are designed exactly for people like you. They handle the messy technical stuff so you can focus on the fun part, creating a website that looks professional and works perfectly. Choosing the right website builder is the first step toward launching your website . You want a platform that is easy to pick up but powerful enough to grow with you. This guide breaks down the top options available today, helping you cut through the noise and find the perfect builder for you. TL;DR: Best website builders for beginners If you want to skip the reading and get straight to building, here's a quick snapshot of the top contenders. These website builders for beginners are ranked based on how easy they are to use and the value they offer to someone starting from scratch. Builder name Best for Price Wix Complete creative freedom and growth Free plan available; Premium starts at $17/mo Squarespace Design-savvy creatives Starts at $16/mo GoDaddy Speed and simplicity Starts at $9.99/mo Weebly Simple, functional sites Free plan available; Personal starts at $10/mo Shopify Selling products online Starts at $29/mo Carrd One-page websites Free plan available; Pro starts at $19/year What is a website builder? What is a website builder? A website builder is an online tool that lets you construct a website without needing to know HTML, CSS or any other programming language. You choose a starting layout, often from a website template , then use a drag and drop editor to work on the different elements—like images, text boxes, and buttons—until the page looks exactly how you want it. For beginners to website creation, website builders are a game changer. They usually come with web hosting included, meaning your site lives on their servers, so you don't have to worry about security updates or backend maintenance. You just sign up, design and publish. You can also use an AI website builder which makes it even easy to build as a beginner. You simply chat with the AI and it builds a site for you in minutes. The 6 best website builders for beginners Here are six of the best website builders for beginners to help you get your site up and running. Wix Squarespace GoDaddy Weebly Shopify Carrd 01. Wix Wix is the top choice for beginners because it gives you total control without overwhelming you. If you can move a mouse, you can build a stunning website on Wix . You have three main ways to build: Use the standard editor to drag and drop elements anywhere you want. Choose from a wide range of free website templates Let the AI website builder create a site for you. You just answer a few questions about your business and the AI generates a custom site with text and images ready to go. Beyond just building website pages, Wix offers a huge suite of business and marketing tools to help you manage your business. You can add a booking system , create a blog or open an online store with just a few clicks. Best for: Anyone who wants a be able to build a professional site with the freedom to customize every detail. Pricing: Wix has a free plan that lets you build and publish. Paid plans start at approximately $17 per month. Learn more: How to build a website easily How to build a website in a day 02. Squarespace Squarespace if you're photographer, artist, or restaurant owner who relies on high-quality visuals, this can be a good option. While it might take a little longer to learn the interface, the results are consistently polished. It’s a great choice if you want your site to look like it was made by a pro designer right out of the box. Best for: Creatives who want a sleek, modern look with less fuss. Pricing: Plans start around $16 per month. 03. GoDaddy GoDaddy is known for domain names but they also have a website builder. If you need to get a site live by this afternoon, this is the tool for you. It uses a simple editor where you swipe through different styles and layouts. You can't change every little pixel but that restriction speeds up the process significantly. It comes with built-in marketing tools for email and social media, which is handy for small business owners wearing many hats. Best for: Small business owners who need a simple info site ASAP. Pricing: Starts around $9.99 per month. 04. Weebly Weebly is know for being straightforward to use. It uses a block-based editor that's very intuitive. You want a contact form? Drag the form block to the page. You want a map? Drag the map block. Everything snaps into place, keeping your layout tidy. While it hasn't released as many new design features as some competitors, its reliability and ease of use keep it on this list. Best for: Users who want a no-frills, reliable builder with a gentle learning curve. Pricing: Free plan available. Personal plans start at $10 per month. 05. Shopify If your main goal is to sell things, Shopify is a well-known choice. While you can build regular website pages on it, it's built specifically for e-commerce. It makes managing inventory, shipping and taxes easy. The editor allows you to customize your storefront, though it's potentially more rigid than a general website builder. However, if you plan on moving a lot of product, the trade-off is worth it for the powerful backend tools. Best for: Aspiring entrepreneurs focused on starting an online store. Pricing: Basic plans start at $29 per month. 07. Carrd Sometimes you don't need a whole website. Sometimes you just need a single page to introduce yourself, capture emails or link to your social profiles. Carrd is a potential choice for one-page websites. You can't necessarily build a massive store or a complex blog here but for a personal profile or a landing page, it works. The editor is simple and the templates look good on mobile. Best for: Personal profiles, landing pages, and simple portfolios. Pricing: Free plan available. Pro starts at just $19 per year. What to look for when choosing a website builder With so many options, how do you pick the right website builder ? Keep these three factors in mind to ensure you make the right choice for your website and business. Ease of use: As a beginner, the interface needs to make sense to you immediately. Sign up for the free trials and spend ten minutes in the editor. Does it feel intuitive? Can you find the Publish button? If you find yourself frustrated in the first ten minutes, try a different tool. Growth potential: You might start small, but what if your hobby turns into a business? You don't want to have to rebuild your site on a new platform in six months. Look for a builder that lets you add features—like a store, booking calendar, or member area—later on. Platforms with large app markets are usually safer bets for long-term growth. Support and community: You'll have questions. When you do, you need answers fast. Check if the website builder you want to use offers 24/7 support via chat or phone. Find a more specific website builder: Best website builders for service businesses Best restaurant website builders Best website builders for photographers Best free website builders Best cheapest website builders Best website builders for freelancers Best website builders for beginners FAQ Do I need to pay for web hosting separately? No, not with these builders. One of the main benefits of using a website builder, like Wix, is that they're all-in-one platforms. Your monthly subscription covers the builder tool, the hosting (where your site lives) and usually security features like an SSL certificate.

T urning your idea into a business? Start with a domain name→ While fashion is a highly competitive multi-billion dollar industry, starting a clothing business, especially online, is more accessible than ever before when you can build a free website . Whether you want to design your own clothing line from scratch, customize readymade wholesale garments, start clothing dropshipping  or launch a small T-shirt business with print-on-demand services, the number of resources available to new businesses like yours are at an all-time high. You can learn how to start a business , how to build an online store , establish your clothing brand, connect with potential customers and start selling online in no time. In this 10 step guide, we’re going to cover everything you need to know about how to start your own clothing line—from conceptualization to selling. These steps don’t have to be completed one-by-one in a linear fashion. You can multitask and work on a few steps at the same time. For example, once you’ve decided on your brand identity (Step 2) you can start building your online store  (Step 6). Use this guide as a checklist to keep you on track. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start a clothing business online in 10 steps Research and choose your brand strategy  Create your brand identity   Decide what products to sell   Choose a business model and register your business Review costs and business expenses Start building your online store   Write a business plan   Gather funding   Design and create prototypes   Get your marketing campaign up and running   01. Research and choose your brand strategy Before starting an online clothing business you need to ask yourself the following questions that will help to develop your brand strategy for this type of business : What is your mission?  Perhaps you dream of creating a clothing line, using your own bespoke fashion designs. Or it could be as simple as creating a fashion business, offering quality, on-trend clothes you love. You might prioritize selling garments at an affordable price, manufacturing locally or using sustainable materials. Consider what factors are important to you and your clothing business. This is about your brand’s values and your purpose. This is about the product you want to provide . Be inspired by these clothing business ideas , if you're not sure. What are the current fashion trends?  Staying on top of fashion trends is essential to building a clothing brand your customers love. What styles are your customers gravitating towards? Right now, sustainable and eco-friendly fashion is taking the lead as more people look for brands using green materials and ethical practices. Minimalist high-quality basics are also in demand for their timeless appeal. At the same time, bold styles like oversized fits, vibrant colors and 90s or Y2K -inspired looks are making a big splash. Athleisure continues to dominate, combining comfort and versatility for active casual lifestyles. By incorporating these trends into your collection, you’ll stay relevant and keep your audience excited. Keep exploring what resonates most to thrive in the fast-changing fashion world. What makes your clothing business different?  This is your  unique selling proposition (USP) , and it’s what ultimately tells customers why they should buy from you instead of your competition. This is largely about how you want your business to run. What is missing from the market that you can provide? Think about how you can set your clothing business apart. What is your niche?  Is there a gap you can fill? Find your niche and see how you can serve it. Everyone wants to buy clothes that fit well, look great, are within their budget, and serve a purpose where it’s fashionable or practical. If you’re able to figure out which part of the equation is missing from the current market (which can be quality, price, ethics, design, function, or fit), then you have an instant in. Who is your target audience?  Who are you creating your clothes for? Will you have direct communication with them by being a  business-to-consumer (B2C)  type of business? Do market research and get an idea of your main customer base. Deep dive into finding your ideal audience and considering ways to serve them. You may not have niched your new clothing line all the way down yet, but you should know upfront whether you’re planning to create politically-driven graphic tees for college students or comfortable slippers marketed to senior citizens. These factors are important, as they’ll shape your decisions moving forward, even if they shift slightly as you progress. Don’t worry, you can always adapt them as your clothing brand develops. A good tactic for determining your target audience is creating buyer personas. Think about their pain points that you can solve. Let’s say that you want to create a clothing line that offers expensive washable silk pajamas. The following might be examples of your audience buyer personas: Professional women aged 24-35, with no children but who are high-income earners. They are looking for high-end pyjamas that look and feel great. They want something that will hold up well, while still feeling luxurious. Mothers aged 30-45 in upper or middle-class families who have elementary-school-aged children. They love silk but need something practical. Silk would typically be out because dry-clean only doesn’t always work for busy schedules, but machine-washable silk opens doors to practicality and convenience. You can learn a lot about your niche and target audience through social media. Join forums on Reddit , add yourself to Facebook Groups  and follow relevant Instagram Pages  and influencers to immerse yourself in the niche you are seeking to serve. You can also use social media analytics tools as well as Google Analytics to gain valuable insights into user behavior, engagement patterns and demographic information. This will help you find and create products or styles that uniquely fill a void in the market and create marketing campaigns that speak directly to your audience. Who are your competitors? Before committing to a niche or establishing a business model for your clothing line, you want to take a look at the competition. You can learn a lot from what they’re doing well, plus find ways to outshine them or offer something new. If you wanted to start a high-end sock business, for example, research might show that plenty of similar companies are using subscription packages to keep reengagement high and sales up long-term. Learn more: How to start a subscription box business How to sell clothes online You also want to take a look at your competitor’s pricing and promotions. You don’t necessarily need to beat their pricing; many customers, for example, will pay up to  25% more for sustainably-made items , and luxury brands can charge more than those opting for affordable selling points. That being said, market pricing does need to be taken into account, especially when you’re looking at direct competitors. During your research, look at customer feedback, including reviews on competitors' product pages. You can learn a lot about what your target audience is looking for and where your competition is falling short. Once you’ve answered these questions, nail it all down by  creating your mission statement . Don’t overlook this step because it’ll help you stay focused as you move forward on this journey to starting your own clothing line. 02. Create your brand identity Once you’ve determined your clothing line’s brand strategy, then you can work on creating your brand identity . When you’re getting your clothing business off the ground, you’ll need all the elements to fit together well to form a strong, cohesive brand that your audience will trust, love and want to continue purchasing from. These are the four pillars to creating a successful brand: Quality:  What are you offering and who will be buying it? Lower-quality items can be more accessible and reach different markets than higher-end products. Keep all your products targeted toward the same market. Price:  Consider your product quality, materials, manufacturing costs, target audience and competition. Then create a price range that's suitable for your items. Charge more for higher quality or unique items that are currently in-demand. Brand design and style: Put your unique flavor into your business. Make sure the overall look and feel is consistent across your product collection, clothing logo , eCommerce  website, packaging, social media and marketing campaigns. The style you’re going for should also be in line with everything else on this list. If not, something will feel out of place and customers won’t purchase. Thankfully creating a brand identity for your clothing business is easier and faster than ever before, with AI-powered tools that help you learn how to create a website and create a logo  just by answering a few simple questions. It's also helpful to use an industry-specific logo maker to give you inspiration and help you fully represent your brand (in this case, a fashion logo maker ). Brand name:  For clothing lines especially, your clothing brand name  can be a powerful selling feature in and of itself, even if you aren’t a high-end designer label. Brand names can also include mission-focused associations that make your clothing business stand out, like using ethically sourced designers or high-quality materials. This will come into play as you build brand trust and brand recognition. If you’re struggling with a name, consider using our clothing line name generator  for some ideas. When considering how to start a clothing business, create a Pinterest board or build a list of businesses you love and admire. Study how they have created their brand identities. Look at their use of design—logo, typography, color palette and website —and see how it embodies their brand strategy. Develop a compelling value proposition to establish your unique brand identity in the competitive fashion market. This will help you communicate the distinct benefits and value that your clothing brand offers to your target customers. Your value proposition can include factors such as the style and quality of the clothing, the brand's mission or story, ethical and sustainable practices, affordability, or a combination of these elements. 03. Decide what products to sell You’ve analyzed the market, you’ve delved into your niche, so now it’s time to use this knowledge to choose what clothing products you will create and sell. There are so many different directions you can go with a clothing line, including the following eCommerce business ideas : Designing your own line of sustainable and ethically made wardrobe basics Designing custom-made bridal or bridesmaids gowns Customizing readymade wholesale sweaters with hand-embroidered designs Starting a T-shirt business  using print on demand services Dropshipping  cold weather items, like gloves and hats. Learn more about starting a dropshipping business  and creating a dropshipping website  to do this. Personalizing items, like caps or mugs, with a customer’s dog on the front Creating artisanal, hand-stitched accessories like scarves or hats Manufacturing comfortable, high-quality athleisure wear Hand-painting robes, pajamas, and kimonos Based on your target audience and niche, choose a target style, which can include any of the following and more: Classic Modern Preppy Comfortable Sporty Gothic Quirky Funny You also want to think about the materials you’re using to create your products, as this can ultimately be a defining feature of your brand just as much as style. These choices may include: High-end luxury knits Eco-friendly options, like organic or recycled materials Affordable low-cost and widely-available materials like mass-produced cotton Remember to start small, especially if you will be manufacturing the products and not using a dropshipper. Design a few products (or even just one) to get started with and then take it from there. You don't want to bite off more than you can chew. 04. Choose a business model and register your business There are plenty of different business models you can choose from when it comes to starting your own clothing line. Let’s take a look at the most common business models used. Private label If you want to design and create your own unique clothing line and have it manufactured to your specifications, then this is the business model for you. You’ll need to consider various factors. What will your first collection be? This is how you announce your clothing line to the world. It should reflect your brand’s unique identity. Will you make the clothes yourself? If you don’t have the technical skills to design a garment you could work with a fashion designer to bring your ideas to life. What fabrics will you use? You will need to source the right fabric, in the right amount, to keep your costs down. Do you want to hand sew each item or will you outsource the work and find manufacturers? If using a manufacturer, once you’ve created your designs and placed an order for a set number of products, you will receive the inventory and keep it on hand to ship out as it’s ordered. Sometimes, this means you end up with left-over inventory that doesn’t sell, which can cut into your profits, so take that into account when you set out. You’ll also need to  manage your inventory , which means storing it yourself, renting warehouse space or using a 3PL. Take time to do your research and find the right answers for your business as each factor will impact your pricing and profits. Starting this type of clothing line gives you full creative control, and makes it easier to scale once the right processes are in place. Check out how Ashco  created a unique brand that’s trendy, comfortable and serves a specific niche in the market. Custom wholesale Custom wholesale  businesses purchase premade wholesale clothing and then customize each garment by hand. Whether you decide to purchase contemporary or vintage wholesale clothing, this type of clothing line is a great way to stand out from the crowd. But remember that hand customizing can take time and labor. You’ll need ample space to work as well as somewhere to pack and store inventory. Custom clothing lines If you want to offer made-to-order items, a couture custom clothing line may be an excellent choice. You can specialize in event clothing, tuxedos or custom made suits for prom, wedding dresses or red carpet gowns, and create bespoke pieces made to fit each client. Custom clothing also includes made-to-order branded products such as dress shirts with a customer’s brand logo printed on them, and even aprons with a customer’s name embroidered across the top. Custom clothing lines allow you to create something truly unique for your clients as needed, giving you an advantage in the market, but it can be much more difficult to scale than other small medium business  models as creating custom items can take time to execute, which can create a backlog overtime if the demand is high. Dropshipping If you are interested in curating products from sellers that align with your brand instead of manufacturing them yourself,  dropshipping  can be a good option. It’s low-cost with low overhead, because you don’t need to manufacture, store, manage, or ship any inventory. Instead, when the customer places an order, the third-party seller will ship it directly to the customer. To  start dropshipping , just  integrate your eCommerce website with a dropshipping company , find great products and start selling. Explore eCommerce website templates  to help you figure out what's best. Dropshipping has some downsides, especially considering the overall lack of control. You can’t control who else is selling the products you are, which can drive up competition levels. You also have very little quality control or influence on inventory availability on your end, aside from delivering customer service. Print on demand Print on demand is another low-investment option that lets you customize clothing from print on demand companies  like  Printful  of  Printify’s  robust catalogs. The print-on-demand company makes and fulfills your orders. All you need to do is create designs that you can market and sell directly to consumers. This option, sometimes referred to as “white labeling,” is all about quickly customizing and producing products to create something unique while streamlining the process. And if you choose to integrate with a print-on-demand service, it operates within dropshipping parameters; you market the item and process the sale, and then the printing company creates the product and ships it straight to the consumer. This can work well for items that are quickly produced, like graphic tees, and it prevents you from needing to have an enormous stock of inventory in terms of finished products that might not sell. This can reduce your potential profit loss. Worst Year Ever  is expertly using this method to design and sell 2020-themed clothing. While the store focuses on tees, they also make use of other customizable products from the print-on-demand catalog. Chosen a business model? Now you'll need to register your business. You'll need to choose the business entity you want to start - sole proprietorship, LLC or a corporation. Every business owner must apply for an EIN (Employer Identification Number) in order to pay all relevant business taxes owed. Not sure how to go about registering a business in your state? It's best to consult with an attorney or local chamber of commerce. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. For example, learn how to start an LLC in New York , How to start an LLC in Massachusetts 05. Connect with reliable partners Building relationships with third-party vendors who can help you create the products, styles and business you envision, is a key part of creating a clothing business. When looking to partner with another company, do everything you can to make sure they are reliable, professional, and responsible. If you’ll need someone to send you 200 yards of delicate white lace every month to make wedding dresses, for example, you’re going to want to make sure you can count on it. As a start-up clothing line you might need to convince some of these third-party vendors, such as manufacturers, to work with you. Be prepared to answer their questions and understand their production process. Here are some things to look out for before partnering with a company: Look for reviews online Request samples Use social media to ask if anyone has experience working with them Seek out recommendations, including businesses you can verify yourself Ask the company about previous work Ask to visit their premises and see their process (In person or via video call) 06. Review costs and business expenses Before you make any decisions, the first thing you should do is crunch some numbers. Knowing your expenses at the outset will help you to prepare, monitor expenses with an expense report  and even secure proper funding if needed when you create your clothing line business plan . Remember that while starting your own clothing line or online clothing business will always involve some financial investment, it can absolutely pay off. The following are common costs associated with starting an online clothing business: Design:  These may include any costs of hiring a third-party designer, paying for design software, and any materials you’re using to create designs yourself. Manufacturing:  While you might choose to source your own materials and make your own prototype, most clothing lines will find manufacturers to create a prototype and then produce the inventory. The cost of the raw materials is usually included in the price of the manufacturing. With many manufacturers, the larger the order quantity, the lower the cost per unit. This is because they have set up costs for each design. However this option is not always ideal for a small business on a tight budget with limited space for inventory. Inventory storage and management: If you aren’t dropshipping, you’ll have a large chunk of inventory that you need to store and manage somewhere. Storage space (which may include a staffed warehouse as you grow) is an essential part of this, but  inventory management  software can help you keep track of your products. Packaging:  Many clothing lines opt for custom packaging in order to enhance their store’s branding and to create an unboxing experience. This can include branded boxes, tape, and tissue paper. You’ll also want to think about price and brand tags for your different products. Shipping:  Consider the costs to get the inventory to your warehouse as well as the costs to ship it to your customers. You’ll need to make sure you’re charging the customer accordingly so it doesn’t eat into your net profit  margins. Legal contracts: You may have legal contracts with a manufacturer, third-party marketing company, rental space, or storage space. It’s best to have a lawyer review these contracts first before signing them, so you’ll want to account for legal fees. Necessary licenses and permits: You’ll likely need a business license, and you may need special permitting depending on where you live and where your business will operate. If you’re in the US, note that these requirements vary by state. You should check your state’s requirements and  review the standard licenses you may need . Website:  You can get site hosting  and a custom domain , and choosing a platform with strong  eCommerce features  like Wix can help you do all this at once. Beautiful product photography is key, so invest in a quality camera and some lighting or hire a photographer for a professional look. If you hire someone for site design, SEO work, or site copywriting, this should be factored into your costs, too. Marketing:  Once you’re ready to promote your brand, you’ll need to budget for marketing, which can include paid ad spend, referral fees, affiliate fees, sponsored posts and more. Taxes:  All businesses will need to pay taxes. You can talk to a qualified accountant to determine exactly how much you’ll want to set aside, whether or not you are eligible for certain corporate tax  benefits, and find out how often you need to pay. Some businesses may need to pay quarterly instead of annually depending on your business structure. 07. Start building your online clothing store Once you’ve refined your brand strategy and identity you can start working on creating a professional website for your new clothing line. Your online store should embody the spirit of your brand so build your store to reflect that. When setting out to start your online store, you’ll want to choose an eCommerce-focused platform that has plenty of features. This’ll make it easier to build your business and offer exceptional customer service. A platform like Wix eCommerce offers a large number of key  eCommerce features  you’ll need to create and grow your business. Use a free designer-made template or build your site from scratch and customize it to fit your brand identity by changing details like color palette, font, and layout. Once you choose the right platform, make sure your site includes the following. A strong homepage Here you should feature your key products, and include a tagline that highlights why potential customers should purchase from you. Your tagline should be short and sweet, no more than a single line, while still being clear about what value you can offer your customers. No products yet? No problem. Make an impact with a ‘Coming Soon’ landing page. Add a Subscribe form and use it to build a contact list. When you’re ready to launch, send out an email marketing campaign letting customers know when your first collection will drop. Once you have stock you can make your online store visible and add a clear CTA that directs your customers immediately to the product catalog. Use   banners to showcase limited time offers or coupon codes. An “About Us” page Your “About Us” page is where you can stress your mission and your USP to continue to highlight what makes your clothing brand different. It’s also a great place to share the faces behind your brand to build rapport. Cherry and Mint  uses its about page to highlight the person and values behind the brand. "After creating my brand and being more into things, i [sic] started realising the negative impact fast fashion has to the environment," writes Zoey, founder of Cherry and Mint. "Therefore I try to practice ethical & sustainable views as much as possible." High-converting product pages These are some of the criteria to include on your  product pages : Copy that aligns with your brand voice and explains the value of your product A detailed product description, including materials used, sizing information, and care instructions Multiple high-quality images and potentially a video to show the item from multiple views (or on multiple models) Customer reviews A customer service or help page Make it easy for customers to review your store policies, including your return policies, estimated shipping times, and terms and conditions. It can also be helpful to include frequently asked questions, so that customers can find the answers themselves without needing to reach out to you. Regardless, make sure you make it easy for shoppers to receive personalized customer service if needed. High-quality customer service will increase customers’ confidence in your brand and can drive sales. Pro tip: G reat businesses are built on great conversations, but you can’t always be online to start them. Wix AI Site Chat  bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Include easy-pay options at checkout Your checkout process must be simple, fast, and easy for customers. If it’s not, you have a much higher chance of ending up with abandoned carts and lost sales. Incorporate easy-pay options like  PayPal  or Apple Pay on your checkout page to offer multiple fast and secure payments for customers. By reducing clicks in the checkout funnel and by offering different payment options, you make it that much less likely a shopper will abandon their cart. Stalf  makes it easy for customers to check out with an additional option to pay with PayPal. 08. Write a business plan Now it’s time to write a business plan for your clothing line. This plan will be the roadmap for your business. It can add structure and help to streamline your goals for the future. It should contain: Company description: Include details like the name of your clothing business, your background, your mission statement, information on core products, your company’s goals and how you will achieve them. Include an estimated timeline for meeting these goals. Company products: List detailed descriptions of the products you will be selling. Add images, or sketches if these are available, and be sure to include information on production costs and expected pricing. Market analysis:  Include your research on current market trends, your competitors and your target audience. Add your conclusions as to how your business will fit into the market. Marketing and operations plan:  This section should contain details of your brand identity, your business model and your plans to market your new clothing line. Management and organization:  Show how your business will be structured. Perhaps it’s just you, for now, but as your clothing line grows you might gain more stakeholders who will need to be included. Financial projections:  Show how you expect to sustain your business financially. Consider start-up costs, whether or not you might seek funding, and how long you think it will take before you turn a profit. Appendices:  Add any other information that helps to create a full picture of your new clothing business. Don’t forget to include additional business documents such as contracts, licenses and insurance here too. 09. Gather funding  After you’ve chosen a business model for your clothing line and started to put together basic cost projections in your business plan, you’ll want to raise money for your business . First, assess how much cash you’ll need upfront to get everything up and running. Use that market research from early on and apply it now. Break all your projected costs down, line-by-line, and try to estimate at least 5% over what you think you’ll need. This will allow you to be prepared for unexpected costs that arise. Your business will need to be covering everything from transaction fees, manufacturing costs, marketing spend, and loss of profit from returns. Try to minimize your initial costs as much as possible. Store inventory in your garage instead of a warehouse, for example, and manage it using the Wix app . There’s also the option to handle customer inquiries yourself using social media or through the live chat function on your site instead of outsourcing to an agency. You can scale when you’re ready, but it’s best to do so once your profit is up. Remember that you yourself likely won’t make a large profit or be able to take a salary right away. Before reaching out for funding, create a detailed business plan. Outline your expenses and why they’re essential, your profit margins, and how you plan to promote your business. Account for everything, because this will help investors feel more confident in investing. If you need assistance with funding, there are plenty of options to consider. If you belong to a credit union, ask about business financing: Credit unions often have competitive financing with low interest rates, and may be able to approve you quickly. Check out online lenders: Kabbage  and  Lending Tree  are two excellent examples, as they’ll typically respond quickly and may offer more competitive rates than large banks. Look for investors: Investors may offer financing in the form of a loan, or they may want a certain percentage of equity in your company in exchange for the financing. Consider what options work best for you, and know that someone who wants equity may be more interested in a collaborative venture. Regardless of where you go, there are a few key business financing options to consider: Business loans:  Business loans offer a one-time, lump-sum payment upfront. You’ll have a set period of time to pay it off (with interest), and have pre-determined monthly payments. Some business loans have penalties for early payment. Business lines of credit.  Business lines of credit  are a type of open, revolving financing. You’re approved for a set amount (like $20,000), and you can draw from any available funds as needed, like a credit card. The draw period will be for periods like five, ten, or even 15 years, and you only pay interest on the funds you’re actively borrowing. This is often more appealing to businesses in early stages, as they can use what they need when they need it without paying interest on the rest. Business credit cards.  These are open lines of credit, and work exactly like personal credit cards but they’re in your business’s name. Be careful not to go too deep into debt here, as the interest rates are often much higher. 09. Design and create prototypes If you’re creating your own clothing line, you’ll need to get started on designing your clothes. Sketch out your designs, and create your prototypes. This can be done with the help of a designer or manufacturer, but can also be done in your bedroom alone with just your sewing machine. If you’re creating the prototype yourself, you may want to provide the manufacturer with a tech pack. This is essentially a blueprint for your design and should contain every single detail about your product, such as fabric, measurements, stitching, labelling and packaging guidelines. If you aren’t a designer, rest assured, as many manufacturers will include creating a prototype in their cost. This gives you a chance to see and feel the quality of the product before you commit to ordering a large amount. It can also help you determine their speed, adherence to your design instructions and ultimately if you have chosen a manufacturer that is right for your clothing business. It’s worth noting that if your clothing line contains different garments, for example, you sell both knitwear and jeans, then you might need to use a different manufacturer for each item. Whatever you do, make sure you love what you create. You want to be absolutely certain that you’re happy with every product you’re creating before you order massive quantities of them—whether it’s a scarf or the packaging that the scarf will ship in. Test the items yourself for quality, if possible. You could wash clothing multiple times according to care instructions to make sure they hold up well, and even wear them to see if they stretch, fade, fray, or bleed onto anything. This is your brand reputation on the line, so you can’t be too sure. If you’re dropshipping items or selling with print on demand, you should always order the items that you plan on selling in your own store to ensure that they’re exactly what you think they’ll be. Make sure that your products are up to the standard that you expect, and that they’re consistently high quality. After you’re confident, you can start ordering your inventory. 10. Get your marketing campaigns up and running It’s time to start creating a marketing plan to promote your business. After all, customers can’t buy from you if they don’t know that you exist. Here are some options for promoting your new clothing business online: Search engine optimization (SEO): Wix sites that complete SEO setup receive two times more visitors and 1.3 times higher turnover. Organic social media marketing: Choose the best social platforms to reach your target audience. Create branded profiles and curate your content to attract and engage followers, building brand and product awareness. Pay-per-click ads: Create  Facebook Ads  and Google Ads to create and capture customer demand. Hundreds of Wix Stores owners have seen over 1,000% return on their ad spend with Facebook and Instagram through the integrated Facebook Ads marketing tool. Sell on multiple sales channels: Set up Facebook and Instagram Shop and start selling on social media. You can also integrate other marketplaces like eBay, Amazon and Etsy to your online store. By adding an additional sales channel to your online store you can increase your sales by up to 12%. Influencer marketing:  Partner with  clothing brand influencers  who have an engaged following from your target audience and who can help you expand your reach quickly. Brand ambassadors:  Find and create fans of your products. Then encourage them to provide recommendations and site reviews. Partner with another brand: Work with more-established brands that sell to your target audience but aren’t a direct competitor to increase your reach quickly. Content marketing: Write  blogs  or create resources, like styling videos, to provide value to your audience. Ready to start your own clothing line? Create your online store  today. Why start a clothing business? Starting a clothing business can be a rewarding venture for multiple reasons. If you're a designer already, or looking to get started with a clothing business, some of the following benefits might inspire you further: Creative expression: Designing unique styles and creating fashion trends can be fulfilling for those with a passion for creativity and design. If you have a genuine interest and passion for fashion, starting a clothing business provides an avenue to turn that passion into a profession, allowing you to work in an industry you love. Entrepreneurial opportunities: The clothing industry offers numerous entrepreneurial opportunities, from designing and manufacturing to retail and online sales. It allows individuals to be their own boss and take control of their business. Starting a clothing business can contribute to job creation, whether by hiring employees for design, manufacturing, marketing, or retail positions. This can have a positive impact on the local economy. Diverse market: The clothing market is vast and diverse, catering to various demographics, styles, and niches. Whether it's casual wear, activewear or niche markets like sustainable fashion, there are opportunities to find a unique position in the market. On top of that, if you have a knack for spotting trends in fashion, you can capitalize on changing consumer preferences. Staying ahead of trends can set your clothing business apart and attract a fashion-forward audience. There is also huge growth potential with selling clothes online — online sales of clothing, footwear and accessories in the US are expected to reach nearly $160 billion by 2025. Brand building and customization: Building a clothing brand allows you to establish a distinct identity in the market. A strong brand can create customer loyalty and recognition, contributing to long-term success. The clothing industry also lends itself well to customization and personalization. Creating personalized or custom-designed clothing items allows you to cater to specific customer preferences. Global reach: With the continuing rise and popularity of eCommerce , starting a clothing business provides the potential for a global customer base. The clothing business is expected to reach $770 billion in revenue in 2024. Within this the US and China are the leading clothing markets — with the US accounting for 20% of it . Challenges to be aware of when starting a clothing business Starting any type of business involves risks and challenges that can impact your profitability and how long it takes to achieve. Some of the biggest challenges associated with clothing businesses are: Environmental impact and sustainability There are a few key issues and concerns here — the manufacturing of clothes contributes to carbon emissions, uses a lot of water and can also be responsible for chemical pollution. The other concern is mass produced, cheap clothing not only makes these worse but also leads to massive textile waste and a surplus of unused clothing. Dependence on global supply chains With much of the manufacturing of clothing happening far away from where the finished products are sold, supply chain disruptions can be a major challenge. War, natural disasters can all impact the shipping of clothing around the world. These disruptions then lead to delays, increased costs and inventory disruption. Rising production costs Clothing businesses are very susceptible to the impact of rising costs of raw materials, labor and transportation. These increased costs then reduce profitability. If at the same time clothing businesses want to be more environmentally conscious and sustainable, this can also raise costs and squeeze profits further. Economic uncertainty and changing consumer preferences Running a clothing business often means being able to respond fast to changing consumer trends and needs. At the same time economic changes, especially those downwards, can lead to reduced spending by consumers, or mean clothing businesses have to reduce their prices to tempt consumers. Looking to start a clothing business in a specific state? How to start a business in Connecticut How to start a business in Indiana How to start a business in Wisconsin How to start a business in Washington How to start a business in Michigan How to start a business in Utah How to start a business in Virginia How to start a business in Arizona How to start a business in Texas How to start a business in Ohio How to start a business in Georgia   How to start a clothing brand FAQ Do I need a license to start a clothing line? The requirements for licensing vary depending on your location. In some jurisdictions, you may need a business license, a permit to sell clothing and a tax ID number. You may also need to comply with certain labeling and safety regulations in order to license your business. How much does it cost to start a clothing line? The cost of starting a clothing line varies depending on the size and scope of your business. However, you can expect to spend at least a few thousand dollars on startup costs. These costs may include: Fabric and materials : The cost of fabric and materials will vary depending on the type of clothing you are making. Labor: You may need to hire a seamstress or tailor to help you create your clothing line. Shipping: The cost of shipping your clothing to customers will vary depending on the size and weight of your shipments. Marketing and advertising: You'll need to market and advertise your clothing line to reach potential customers. Website: You'll need to consider creating a website to sell your clothing line online. How do I name my clothing brand? When choosing a name for your business , it's important to choose something that is unique memorable, and relevant to your target market. You should also make sure that the name is available as a domain name and social media handle. Can I put my own label on wholesale clothing? Yes, you can put your own label on wholesale clothing as long as it doesn't go against the wholesaler's policies. This practice is called private labeling or white labeling. Essentially, you purchase wholesale clothing from a supplier, add your branded tags, and then resell directly to your customers under your own brand name. How can I open a clothing store with no money? Here are some tips on how to open a clothing store with no money: Start small. You don't need to have a big store to be successful. In fact, starting small can actually be an advantage. It will allow you to test the market and see if there is a demand for your products before you invest a lot of money. Sell online. One of the best ways to save money when starting a clothing store is to sell online. You can set up an online store using Wix eCommerce . This will allow you to reach a wider audience and sell your products without having to invest in a physical store. Find wholesale suppliers . There are many wholesale suppliers who can provide you with clothing at a discounted price. This will help you keep your costs low and make your products more affordable for your customers. Market your store effectively. Once you have your products and a website, you need to start marketing your store. There are many ways to market your store, including social media, email marketing, and paid advertising. Provide excellent customer service . Excellent customer service is essential for any business but it is especially important for clothing stores. Make sure you are responsive to customer inquiries and complaints. Do I need an LLC to start a clothing brand? No, you don't need an LLC to start a clothing brand but it can be beneficial. An LLC provides personal liability protection —separating your personal assets from your business debts and liabilities. It also adds credibility and tax flexibility. However, you can start as a sole proprietor and form an LLC later, as your business grows. The decision depends on your risk tolerance and business goals. I want to start selling clothing online, where do I begin? To start selling clothing online, first identify your niche and then figure out how to source quality products. Set up an online store using platforms like Wix — first create high-quality product images and descriptions. Next, implement a payment gateway and shipping options. Offer excellent customer service and continuously gather feedback to improve your offerings and build a loyal customer base. How profitable is a clothing business? Starting a clothing business can be rewarding but success comes down to a few key factors. Focus on keeping production costs low while maintaining quality to protect your margins. Use a thoughtful pricing strategy that balances costs and market demand to attract buyers and drive sales. Find your niche, manage inventory wisely and stay on top of expenses like shipping and marketing. Challenges like competition and fluctuating costs will arise but adaptability is your greatest asset. With careful planning and smart decisions you can build a business that thrives. Got another business idea in mind? How to start an online business How to start a consulting business How to start a fitness business How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a t-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a courier business   How to start a flower business   How to start a gym business   How to start a pool cleaning business   How to start a rental property business How to start a tutoring business How to start a medical supply business   How to start a food prep business    How to start a babysitting business   How to start a plumbing business   How to start a frozen food business   How to start a vending machine business How to start an eCommerce business   How to start a dropshipping business   How to start a farming business

Turn your shoe idea into a real shop. Start selling with Wix eCommerce →   Selling footwear online is one of the most exciting eCommerce business ideas right now—but it comes with its challenges. From finding the right styles to managing inventory, setting up a smooth website and standing out in a crowded market, there’s a lot to navigate. The good news? With the right approach, you can simplify the process, reach eager buyers and build a shoe business that sells. TL;DR: how to sell shoes online Selling online is a journey that begins with sourcing the right products and creating a smooth, shopper-friendly website. From there, it’s about pricing wisely, managing orders efficiently and promoting your store to the right audience. Small details make a big difference—crisp, high-quality photos, clear shipping and return policies and responsive customer service all help your shop stand out. Once your store is running, tracking performance lets you spot trends, tweak strategies, and grow your business steadily. Ready to launch your online shoes store? With Wix eCommerce, you can build a professional website that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What you’ll learn: How to pick a shoe niche and find products that sell Where to sell online: marketplaces, social media or your own website Tips for pricing your shoes to be competitive and profitable How to build a website , set up shipping and manage returns Strategies to promote your shoes and create awesome visuals Best practices for customer support, order tracking and verification Ways to monitor sales, traffic and trends to grow your business over time How to sell shoes online and make money Shoe sales are booming online, with innovative outlets and business models engaging consumers of all ages. Globally, online shoe sales are forecasted to grow 6.8% through 2028, climbing to more than $150 billion in sales, according to Grandview Research . That growth makes now the perfect time to explore business ideas and learn how to make money online —here’s how you can start selling shoes online and tap into this booming market. Pick your shoe niche Source your shoes Choose where to sell your shoes online Price your shoes Build your shoes website Set up shipping and returns for your shoes Promote your shoe business Manage orders and customer support Track performance and grow your online shoe store 01. Pick your shoe niche Your niche will shape your branding, pricing, marketing and even how you design your site, so it’s a good idea to get specific from the start. Decide who you want to sell shoes to Think about the type of shopper you want to reach. Sneaker collectors hunt for limited drops, vintage Jordans or rare collaborations while parents look for durable easy-to-clean kids shoes. Comfort-focused buyers want cushioned soles and breathable materials like everyday sneakers for nurses or office-friendly slip-ons. Minimalist and artisan audiences look for hand-stitched leather or eco-friendly designs. Even niche groups like cosplay enthusiasts search for replica boots or period-accurate footwear. Understanding their priorities will help you tailor descriptions, photos and sizing info for the people most likely to buy. Shoe store website template . See all website templates Choose the types of shoes to sell online It’s easier to start focused than broad. Narrowing your catalog makes sourcing, pricing and branding simpler and gives shoppers a reason to come back. You could specialize in 90s and early 2000s retro sneakers, handcrafted leather boots, luxury sneaker resales like Yeezys and Balenciagas or sustainable shoes made from recycled materials. Maybe your angle is trail running shoes or climbing shoes for outdoor adventurers or custom statement heels for weddings and formal events. Check demand for your shoe niche Before investing, do a quick reality check. Google Trends can show if retro sneakers are still hot or if a style of handmade boot is gaining traction. Check marketplaces like StockX, GOAT or Etsy to see which categories are active. Social media groups and subreddits for sneakerheads, cosplayers or hiking enthusiasts can reveal which styles sell fast and what people are talking about. A niche with steady interest gives you a better chance of consistent sales. Make sure sourcing shoes is sustainable Consider how easily you can keep your inventory stocked. Choose a sourcing method that fits your schedule, budget and long-term goals. Limited sneaker drops can create hype and high margins but require insider connections and perfect timing. Handmade shoes give you control and uniqueness but demand serious time and skill. Thrift flips and resale can be cheap to source but often come with unpredictable supply. Wholesale or dropshipping offers volume but lower profits per pair. Learn more: How to find products to sell online Plan branding for your shoe business When your branding matches your niche, visitors instantly understand who you are and what your shop offers. A sneaker resale store might go for bold streetwear-inspired visuals with clean product grids while a handcrafted leather brand benefits from warm textured photography and storytelling. Comfort-focused shoes for nurses or office workers might highlight trust, durability and practical lifestyle images. 02. Source your shoes Before you start selling you need to figure out where your shoes will come from. The way you approach product sourcing affects your stock prices and the kind of customers you’ll attract. Let's walk through the main ways to get your shoes ready for your online shop. Resell shoes: Selling second-hand shoes is a sustainable and budget-friendly way to start a business . The resale market for limited-edition sneakers is booming with shoes often selling for double or even triple their retail price. Vintage fashion and luxury shoes are also in high demand and finding "deadstock" pairs that have never been worn is like striking gold. “Rare, highly coveted sneakers in new and pre-owned condition continue to appreciate over time, making them a great option to diversify your investments,” says Garry Thaniel, GM of Sneakers at eBay. Create new branded shoes: If you want total control over your shoes' design and quality then building your own line is your best bet. This works especially well if you're making high-end artisan or made-to-measure shoes. The best part is you'll have a unique product that reflects your brand, but it will take more time and money to get started. You’ll need to source materials develop prototypes test quality and handle marketing and sales. Think custom leather boots eco-friendly sneakers or handmade sandals for a specific audience. Buy from a wholesaler or manufacturer: Buying from a wholesaler is your ticket to getting your shoe business up and running in a flash. You can pick out a great selection of shoes from comfy sneakers to professional work shoes and have them ready to sell from the get-go. Just remember that most suppliers have a minimum order number so you’ll need to have your budget ready. This approach is perfect for general shoe stores or if you're planning seasonal collections. Dropship or use print on demand (POD): Dropshipping handles manufacturing, warehousing and shipping, so you only pay for what you sell. Print on demand lets you customize shoes with your own designs, appealing to creative or niche audiences. These models are perfect for custom sneakers, printed canvas shoes or limited-edition collections without the overhead of inventory. Many sellers mix and match sourcing methods to stay flexible. You could resell limited-edition sneakers, offer custom designs through print on demand and stock popular basics from a wholesaler. This gives you variety, helps manage inventory and lets you see what sells best without putting all your money into one method. Shoes sold by Evolve clothing gallery, an innovator menswear boutique and Wix merchant. 03. Choose where to sell your shoes online Once you’ve sourced products, the next step is to choose where to sell them. Select outlets that best suit the type of shoes you plan to sell and already appeal to your target audience. Online store Even if you’re just starting out, it’s always a good idea to create an online store that serves as the flagship destination for your brand. A website gives you total control over your branding, data, and customer experience—and with a solution like Wix’s eCommerce website builder , it’s easy to get started. Pick from hundreds of professionally made store templates . Easily upload your products and customize everything from your product collections and mobile store, to your shipping policies and payment options. With Wix eCommerce, you can additionally access native marketing tools, dropshipping integrations and multichannel sales  automation to take your business to the next level. Pro tip: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Online marketplaces There are various online marketplaces  that can put your products in front of sneakerheads and shoppers that are specifically on the hunt for new shoes. No two marketplaces are alike so it’s important to understand their differences. Moreover, you’ll want to understand what makes shoppers tick on each platform, plus the rules of engagement. Make sure to remain compliant with marketplace guidelines, while taking advantage of everything that they have to offer. Top destinations include: For all types of new, pre-owned, and collectible shoes: eBay .  Shoes are among one of the most popular categories on eBay, where 15 pairs of sneakers are sold every minute. For Wix Merchants, eBay is a native sales channel, enabling quick onboarding, automated product feeds, and other time-saving perks. “With trusted services like Authenticity Guarantee, low seller fees, eBay 3D true view, and money back guarantee, eBay gives shoppers confidence with every sneaker purchase,” says Thaniel.   For collectible sneakers: StockX  and GOAT . The sneakerhead subculture has spawned a number of niche sites for reselling limited-edition designs. Authentication practices and seller fees vary widely, so make sure to do your research. For haute couture resale: TheRealReal  and Vestiaire Collective . These high-end sites attract entry-level fashionistas who don’t want to pay top dollar for luxury goods and/or want to support sustainable retail. Through these sites, you can showcase deals on second-hand footwear and fashion, and have your items authenticated prior to resale. For resale of brand-name favorites: Poshmark  and Depop . While designer labels can be found on these marketplaces, they also feature well-known mid-range brands of all types of footwear, such as Keen sandals and Stride Rite shoes for kids. For new merchandise: Amazon . Amazon’s massive customer base is enticing for sellers, but competition is stiff. Amazon enforces strict rules for sellers to follow, e.g., all footwear sold on Amazon must be new (although upcycled shoes are allowed for Handmade sellers ) and meet Amazon’s listing requirements, including how shoe sizes are displayed. Learn more: How to sell on eBay How to sell on Amazon How to sell on Etsy Social media Growing numbers of consumers are finding shopping inspiration on Facebook, Instagram, Pinterest, and even TikTok. To complement this trend, social commerce tools are making it easier and easier for buyers to complete transactions right from their feeds. With all this in mind, it’s important for your business to consider which social channels support the right formats and audiences for your products. Here are a couple of standouts: For all types of new, resale, and collector shoes: Instagram Shopping . Instagram is all about visuals, so it’s no surprise that shoe enthusiasts flock to the channel to browse and buy footwear. The shoes hashtag currently has more than 120 million results, sneakerhead has 25 million, and highheels boasts 12 million. By tapping into Instagram Shopping, you can allow users to buy your shoes directly off Instagram, whether they discover your products in a photo, reel, live stream, or elsewhere on the channel. For cutting-edge brands, from casual to couture: TikTok . Brands ranging from Vans to Jimmy Choo are reaching a new generation of consumers via this short-form video platform. TikTok offers wide exposure (especially among Gen Zers), with some luxury brands (like Gucci) racking up millions of followers and driving traffic to their sites through TikTok ads. Learn more: How to sell on YouTube How to sell on Facebook marketplace How to sell in Instagram 04. Price your shoes Setting the right price can be tricky, especially if you’re selling across multiple channels. Your goal is to cover all your costs while staying competitive and making a profit. Here’s how to break it down step by step: Add up your costs: Start with the total cost of getting your shoes ready to sell. Include the price you paid for the shoes, shipping, platform fees and any materials if you customize or create them yourself. Don’t forget your time—hours spent sourcing, cleaning or personalizing shoes are part of your costs too. Factor in your profit margin: Decide how much you want to make on each pair. A simple approach is: Price = Total costs + Desired profit. Margins vary depending on your niche. Limited-edition sneakers or handmade shoes can support higher prices while common models may need tighter margins to stay competitive. Check the competition: See what other sellers charge for similar shoes. Your prices should feel fair in the market. If you’re higher, think about ways to add value like free shipping faster delivery or extras like dust bags. If you’re lower, make sure you’re not cutting too deep or raising doubts about authenticity. Consider marketplace rules: Many marketplaces use price to decide which listings get more visibility. Some require price parity across channels or reward competitive rates with better placement. Keep this in mind when listing shoes on platforms like Amazon, eBay or StockX. Test and adjust: Pricing isn't a set-it-and-forget-it deal. Keep an eye on what sells fastest how discounts affect demand and what your competitors are doing. You’ll see that small adjustments can make a big difference in visibility and profits. 05. Build your shoes website Your website is the heart of your shoe business. It’s where people can browse styles, check sizes and make purchases, so it needs to be user-friendly, reliable and built to sell. Let’s look at how to set up a shoe website that works for your brand and your customers. Learn more: How much does an eCommerce website cost How to make a website to sell Shoe website template . See all fashion website templates Choose a website builder for shoes A good website builder makes managing your shoe store simple. Look for drag-and-drop builder s or AI website creator with built-in eCommerce features like inventory management, product variations and sales reporting. Mobile-friendly design is a must since many shoppers browse and buy shoes on their phones. Basic SEO tools help your product pages appear in search results for terms like “men’s running shoes” or “handmade leather boots.” Some builders like Wix include marketing integrations like email lists and social media links so you can promote new arrivals or limited drops directly from your site. Get inspired: eCommerce website examples Pick your shoes domain, hosting and business email Your domain name should be easy to remember, relevant to your niche and include keywords your audience searches for. For example, "RetroKicks.com" works for sneaker resellers while "CozySteps.com" suits comfort-focused footwear. When choosing your domain, use a domain search tool to see what’s available and try a domain name generator for fresh ideas that fit your brand and keywords. Ecommerce web hosting through your website builder keeps your site fast, reliable and secure without technical setup. A business email with your domain like "info@yourshoebrand.com" boosts credibility and encourages trust—especially for premium or collectible shoes. Customers are more likely to buy if your contact info matches your website and looks professional. Learn more: What is a domain How to register a domain name Set up pages for shoes Your product pages are where the magic happens and shoppers decide to buy. Each listing should show off your shoes from every angle. Include side and top views the sole and close-ups of details like stitching or material texture. Add some lifestyle or on-foot shots too. Seeing how the shoes look in action helps buyers picture themselves wearing them. Size guides fit tips and material notes make it easier for people to choose the right pair and reduce returns. Don't forget reviews—customers trust what other shoppers say about comfort durability and style. Make browsing a breeze with filters and a search bar so visitors can quickly find shoes by size color style brand or price. You can even add a blog or style guides to share tips on pairing shoes with outfits or caring for different materials which adds value to your site and keeps people coming back. Manage checkout and e-commerce features A smooth checkout can make all the difference in closing a sale. Offer a few payment options, show shipping costs upfront and keep the steps minimal to avoid cart abandonment. Most website builders take care of the tricky parts like tracking inventory, running promotions, managing taxes and organizing shipping. Some even send automatic updates or reminders for abandoned carts to help recover lost sales. If you're selling shoes, consider adding features like size alerts or waitlists for limited releases. 06. Set up shipping and returns for your shoes Shipping and returns are huge when it comes to selling shoes online—people want fast delivery and a simple way to return the wrong size or style. Start with shipping options: give clear timelines for standard, expedited or overnight shipping and let buyers know when to expect their shoes. Adding tracking is a must—shoppers love being able to follow their order from your store to their door. Think about packaging too. Shoes should arrive looking perfect so use sturdy boxes and add protective inserts for delicate or high-end styles. A little extra care goes a long way in keeping customers happy. When it comes to returns, be clear and fair. Spell out your return window and condition rules—for example, shoes should be unworn, clean and in their original packaging. You can also add small touches to improve the buyer experience, like size exchange guides or return labels included in the package. Learn more: How to sell products online 07. Promote your shoe business Selling shoes online is about getting the right people to see it. The best sellers combine trend awareness, smart promotion, and trustworthy presentation. Spot trends and stock wisely Pay attention to hot collaborations if you’re reselling shoes, and keep inventory aligned with what’s in demand. Casual shoes, slides, and clogs are still booming for WFH audiences, while formal footwear remains popular for those attending events again. Take great photos Show the shoes from every angle so shoppers really know what they’re getting. Grab side shots, close-ups of the stitching, the tread, the materials and a quick peek inside the shoe. On-foot photos help a ton too—pair them with outfits your audience actually wears so they can picture the shoes in real life instead of floating on a white background. If you’re selling vintage or resale pairs, give them some love before photographing. Wipe them down, polish leather, deodorize the inside and fix small scuffs when you can. Swap out old laces and straighten any bent inserts. If you still have the original box or tags, that’s a big win for collectors and adds instant value. “Photos are worth a thousand words, so make them count. Whether merchandise is new, collectible, vintage, or pre-worn, use a photo array to picture items from every angle. That way, buyers can ascertain the quality of materials and the condition of second-hand items. With a little planning and time, you can use basic equipment to take professional-looking product photos that will enhance your listings and encourage sales.” Optimize images and create promo visuals for your shoes Pay attention to image size while you're at it. Heavy photos slow your site down and people bounce if pages drag. Aim for sharp images under 300–500 KB each and resize them to around 1200–1500 px on the long side. Use JPEGs for most shots and PNGs only when you really need transparency. Create visuals for promos and marketing too. Think clear eye-catching banners for your website, ads for social media and visuals for sales or limited drops that all match your brand's vibe. Short videos or animated clips are perfect for showing your shoes in action on Instagram TikTok or email campaigns. Simple graphics for discounts or seasonal promotions also help get clicks and make your store feel professional. eCommerce website optimization tips for driving more sales Promote on the right channels Simple, approachable promotion works best: Share TikTok on-foot videos showing shoes in action Post Instagram Reels highlighting new drops or styling ideas Participate in sneaker subreddits or niche forums List products on Google Shopping Send emails for restocks or limited editions Use basic SEO: descriptive titles, keywords in product pages, and alt text on photos Don’t forget a privacy policy on your site. Let shoppers know their emails, addresses and payment info are safe—it builds trust and keeps your store compliant with laws like GDPR or CCPA. 08. Manage orders and customer support Respond quickly and clearly When you sell shoes online how you talk to buyers matters just as much as the shoes themselves. Shoppers often have last-minute questions about sizing fit or materials before they commit to a purchase so quick clear answers go a long way. A friendly helpful response builds trust and makes shoppers feel confident—especially if you’re selling collectible resale or high-end kicks. Skip the generic “fits true to size.” Instead give them the real scoop: does it run narrow wide or stretch a bit over time? Link to your size guide and if you can toss in a quick on-foot photo so buyers can picture the shoes in action. Templates are a lifesaver for answering common questions fast but don’t make them sound robotic—personal touches make customers feel heard. If you notice the same questions popping up add that info straight to the product listing. “The top sellers on our marketplace consistently exceed buyer expectations by providing the inventory that shoppers are looking for,” Thaniel shares, “along with strong buyer experiences, such as fast shipping and transparent communication where needed.” Track orders and shipping for your shoes Keeping buyers updated on their orders is one of the easiest ways to build trust and satisfaction when selling shoes online. As soon as an order ships, send tracking info so customers know where their shoes are and when they’ll arrive. Add small extras to make the unboxing experience memorable. Include care tips for leather, suede or specialty materials, a size recommendation for future purchases or even a quick thank-you note. Be ready for when things go wrong. Shoes can get lost in transit, sizes might not fit or packaging could get damaged. Respond quickly, offer clear and simple solutions, and make it easy for customers to return or exchange items. Handle returns and verify your shoes When you're selling resale, limited-edition or collectible shoes, buyers need to know they’re getting the real deal. Explain your verification process on your product pages or at checkout so customers see you take authenticity seriously. You can mention things like third-party authentication, brand tags, receipts or your own quality checks. Make your returns process simple and clear. Create an easy-to-find return policy that specifies the return window and condition rules—for example, shoes must be unworn and in original packaging. Then, give buyers simple instructions for how to send items back. For pre-owned shoes, make sure you clean, polish and repair them as needed. You can replace frayed laces, fix insoles and touch up worn areas before shipping. Showing off mint condition items with their original boxes or tags can really boost their value and a buyer's confidence. For limited-edition sneakers, even the little things like packaging, dust bags or tissue paper build credibility. 09. Track performance and grow your online shoe store Tracking performance helps you spot trends, understand what your buyers want and make smarter decisions to boost sales over time. Monitor sales and traffic for shoes Knowing what drives traffic and sales helps you plan your inventory and marketing more effectively. Pay attention to which shoes sell fastest and which sit on the shelf. Are limited-release sneakers flying off your virtual racks? Do classic boots or casual slides see steady sales year-round? Track your traffic sources too. Find out if buyers are coming from social media, search engines or email campaigns. Seasonal trends matter as well; heels might spike before holidays while sandals and slides climb in the summer. Adjust inventory and marketing for shoe sales Use your insights to restock the right shoes at the right time. If a particular style sells out quickly, order more before you run dry. Tweak promotions based on performance—maybe a bundle of socks with sneakers boosts conversions or a small price adjustment helps move slow-selling shoes. Testing small changes in pricing, descriptions or visuals can improve visibility, reduce leftover stock and keep your store profitable without overcomplicating operations. Keep growing your shoe business Expand your store thoughtfully by adding new product lines like seasonal shoes, limited-edition drops or niche categories like kids’ shoes or eco-friendly footwear. Collaborate with influencers or partner brands to reach new audiences. Track your marketing efforts like email campaigns, social media posts and search traffic to see what’s bringing customers in. Expert tips for your online shoe store As with any business venture, running a successful shoe business requires lots of trial and error. There are endless lessons to be learned. With a track record of success in the shoe industry, eBay has gathered valuable insights and best practices for shoe sellers. More specifically, Garry Thaniel, GM of Sneakers at eBay and his team recommends taking the following steps: Keep your eyes peeled for popular collaborations : If you’re looking to resell shoes, keep an eye out for these in-demand collabs and beef your store up with popular inventory. “One major trend we’re seeing is an increase in luxury and streetwear brand collaborations with classic sneaker brands. Partnerships that see big brands like New Balance and Nike team up with luxury designers command headlines and generate tremendous value and demand,” says Thaniel. “For example, New Balance’s ongoing partnership with Aime Leon Dore, a rising luxury streetwear brand based out of New York, caused a 590% search increase for New Balance on eBay.” Cater product selection to the WFH set: While some audiences may be on the hunt for dress-up heels now that in-person events are back on the rise, casual wear still rules the day. Sales of backless footwear—such as slides and clogs—are surging. Overall, clogs are on track for a 183% sales spike by the end of this year, eBay reports. Even if your brand focuses on snappy professional looks or formalwear, you can incorporate flats and dressed-up loafers as a nod to comfort. Be responsive and honest about what you’re selling: When buyers enjoy their experience with a seller, they’re more likely to purchase from that seller again. eBay has programs in place to protect buyers from dishonest or fraudulent listings like Authenticity Guarantee  and Money-Back Guarantee  services. Wherever you decide to sell shoes, obtain third-party authentication for resale items or new merchandise from popular brands. Describe and promote your verification process on your eCommerce site. Back up this quality guarantee with stellar service, i.e., as you launch new sales channels or products, ensure that your customer service team is sized right to support swift responses. Mint condition matters for resale, right down to the box . Deadstock items with original labels and boxes are often more valuable and attractive to buyers. Shoes that have been pre-worn should be cleaned and polished. You should also make repairs as needed to heels or soles. Replace frayed laces or worn-out elastic straps before listing. “Sellers are the backbone of what we do at eBay, and we have seen some inspiring and amazing success stories on our platform," says Thaniel. “The top sellers on our marketplace consistently exceed buyer expectations by providing the inventory that shoppers are looking for,” he further shares, “along with strong buyer experiences, such as fast shipping and transparent communication where needed.” Learn more: How to sell print-on-demand t-shirts How to sell vintage clothing How to sell photos online How to sell clothes online How to sell shoes online FAQ What’s the best site to sell shoes on? It depends on what you’re selling. Sneaker resellers often do well on eBay and StockX thanks to built-in authentication and a big buyer base. For handmade or custom shoes, Etsy works great, and if you want full control, your own website lets you build your brand and avoid strict marketplace rules. Is it profitable to sell shoes online? It can be, especially if you target the right niche like limited sneakers, vintage styles or comfort-focused footwear. Strong photos, fair pricing and clear policies help you stand out and keep your margins healthy. What are the fees for selling shoes online? Marketplaces usually charge listing fees, selling fees and payment processing fees. Some take a percentage of the final sale, while others add extra costs for ads or authentication. Running your own site usually means paying for hosting, a domain and payment processing, but you avoid marketplace cuts. What are the risks of selling shoes online? Common risks include returns due to sizing issues, counterfeit concerns in the sneaker world and shipping problems like lost or damaged boxes. Clear policies, solid verification steps, and strong packaging help keep things smooth. How to start a shoe business from home? Pick a niche, source a small test batch and set up a simple website to list your products. Use social platforms to build early buzz and keep your inventory organized so you can ship quickly. With a solid routine and smart pricing, you can run the whole operation right from your living room.

Get started by:  Creating an online store →  |  Getting a domain → Selling books online can start with one title on your shelf and grow into a reliable income stream. Some people sell books they’ve already read, others publish their own and some create small resale businesses around specific niches. Success isn’t about luck or volume—it’s about knowing where to sell, how to price and how to connect the right buyer with the right book through your eCommerce platform . TL;DR: how to sell books online Start by deciding which books you want to sell and where. Use marketplaces to reach a wide audience quickly or make an online store with a website builder for full control over pricing, branding and the customer experience. Then create listings with clear descriptions and great photos. Price your books competitively handle orders professionally and build reader trust with reviews. Ready to sell books online? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What you’ll learn: How to choose the right books and formats for your audience Where and how to sell digital print and audio books How to create listings that convert with visuals descriptions and bonuses Pricing strategies for profit and faster sales How to manage orders and customer communication efficiently Tips for niche book categories to boost appeal and value How to sell books online Selling books online works best when you follow a clear sequence instead of trying everything at once. The steps below apply if you’re selling one book or hundreds. Decide what books you’re selling Choose where to sell your books Create book listings that sell Price your books for profit and faster sales Manage book orders effectively Selling books online starts with choosing the right platform like a marketplace or your own website and finding your audience. Write clear descriptions, use quality images and previews, price smartly and manage orders well to keep buyers happy. 01. Decide what books you’re selling First, think about who you’re selling to. Books move much faster when they’re aimed at a specific group of readers. Reaching niche audiences—like hobbyists, students or collectors—is way easier than trying to please everyone at once. A guide on home gardening will naturally attract green thumbs looking for advice, while a sci-fi novel appeals to fans of specific authors and series. Even better, collectors of vintage comics already know exactly what they want. While topics like professional skills or academic subjects might have smaller audiences, those readers are incredibly dedicated, making your sales more consistent and profitable than general-interest titles. Book it: picking your format Once you’ve found your crowd, pick the format that fits their lifestyle. Print books are a classic choice for kids' books or high-end collectibles, though you’ll need to handle storage and shipping yourself. Ebooks are much easier on the logistics side and offer instant gratification for your readers—just make sure your layout is clean and easy on the eyes. If you’re feeling ambitious, audiobooks are a fantastic way to go. They take a bit more work to record and edit but they fetch a higher price point. Plus, they’re a favorite add-on for fans of self-help and non-fiction. Learn more: How to sell online How to find products to sell online How to make money online 02. Choose where to sell your books Where you sell your books affects how much money you keep, how much work you do and how many people see your listings. Marketplaces like Amazon, eBay or Etsy bring buyers directly to your books, making it easier to get sales at the start. The downside is they charge fees, control the checkout process and take a cut of your profit. Selling through your own website gives you full control over pricing, branding and the customer experience. You can set promotions, bundle products and keep more of your profit. The trade-off is you need to generate traffic yourself with marketing, SEO and email campaigns. Many successful sellers combine both approaches. They use marketplaces to gain exposure and test which books sell best, then guide repeat customers to their own site for higher margins. For example, you might list popular used books on Amazon and direct niche buyers of your original guides or audiobooks to your own store. Learn more: Online selling sites How to make a website to sell You can sell books through marketplaces, your own online store or specialty platforms. Sites like Amazon, eBay and Etsy are great for connecting with buyers fast. Building your own store gives you the power to control your pricing, branding and customer experience. If you’re into digital reads or audiobooks, platforms like Kindle, Apple Books or Audible help you reach readers who want instant downloads. How to sell books on your own website Start by choosing a drag-and-drop website builder that makes creating your shop simple. Pick a platform that includes eCommerce hosting , a professional domain name search and registration and templates you can customize for your books. With online store templates you can quickly set up product pages with high-quality images, detailed descriptions and previews for digital or audiobook content. Checkout flows, online shopping cart and inventory tools will help you manage both physical and digital books without any extra work. Explore website templates made for books and publishers Set up a professional business email using your own domain name to keep your reader chats polished. You can also use built-in SEO tools, email newsletters and social media links to help new fans find your work and keep them coming back for more. If you’re selling digital or audiobooks, your site will handle secure file delivery automatically. For physical copies, you can track every shipment and manage your inventory right from your dashboard. It’s the easiest way to keep your store organized while you focus on growing your brand. Learn more: How to create a website How to start an online store How to start a book blog How to sell photos online How to sell clothes online What The Last Bookstore says about selling books online with Wix “ Wix had the tools that we needed to create that experience online. We could change and customize every single detail and those tiny little details are what's so important to us. We wanted people to have that feel looking at our website enough that it would persuade them to come and visit. ”  — Jenna and Josh Spencer, founders of The Last Bookstore Benefits of using Wix for selling books online Wix makes it simple to build a professional online store for your books. You can customize website templates , showcase multiple images or videos, add detailed descriptions, accept payments and manage shipping—all in one platform. Wix also helps you promote your books on multiple channels and use marketing tools to engage buyers and boost sales. Key features: Customizable templates:  Design book-focused product pages that match your brand Product displays:  Showcase multiple images or videos with detailed descriptions Secure payments:  Accept credit cards, PayPal, Wix Payments and more Shipping options:  Offer flat rates, free shipping or local delivery Multi-channel promotion:  Sell and advertise on Google, Facebook, Amazon and eBay Enhanced shopping experience:  Add quick view, sorting and related products Marketing tools:  Run social posts, email campaigns and discount coupons to increase sales How to sell books online with Amazon Amazon is perfect for authors who want to get seen and sellers with books that people are searching for. While popular and evergreen titles get found fast, the competition can be tough. Don't forget to run the numbers on referral and fulfillment fees before you list to make sure your profits stay on track. First, pick the seller account that fits your vibe. Individual accounts are great if you're just testing the waters, while professional accounts are the way to go for bigger inventories. You also have choices for shipping. Using Fulfillment by Amazon (FBA) takes the work off your plate and gives you that Prime badge, though it does come with storage fees. If you prefer to handle the packing and shipping yourself, self-fulfillment is a solid way to keep costs down. Find out more: How to sell on Amazon How to sell books on Kindle Kindle is the perfect home for your ebooks especially if you write nonfiction guides or genre fiction. To get your book ready for its Kindle debut its formatting needs to be just right. Use headings bullet points and good spacing so your words look great on any device. Amazon’s Kindle Direct Publishing (KDP) is a great tool to help you get started. Use their formatting guides so your ebook looks its best on every screen. Pick categories and keywords that will help readers find you. You can even use KDP Select to run promotions like Kindle Unlimited and countdown deals. With KDP you can set prices in different currencies and manage your royalties which change depending on the region and price. You can also use reports specific to Kindle like tracking pages read through Kindle Unlimited to see how readers are engaging with your book and fine-tune your approach. Turn your idea into a real shop.  Start selling with Wix eCommerce →  How to sell books on eBay eBay works best when you treat each book like a collectible. Use eBay’s “Item Specifics” fields like author, format, edition and publication year because buyers often filter searches using these. For rare or first editions, include the ISBN and mention if it’s a signed copy. Pick your listing style wisely. Auctions are great for rare gems or out-of-print titles where high demand can drive up the price. For your everyday reads, a "Buy It Now" fixed price helps you clear your shelves faster. You can even schedule your listings to go live when buyers are most active. Take the guesswork out of delivery by using calculated shipping so buyers see the right rates every time. If you want to get more eyes on a rare find, try using Promoted Listings to give your book a little extra push. Learn more: How to sell on eBay How to sell on Etsy How to sell on Facebook marketplace How to sell on YouTube 03. Create book listings that sell A great listing is your best salesperson. It’s what convinces a reader to hit "buy" before they ever turn a page. Start with a clear title that includes the book name, the author and important details like the edition or series. Selling a used or collectible gem? Be crystal clear about the condition—stick to standard terms like “good,” “very good” or “like new.” Book descriptions Focus on the reader, not yourself. Explain who the book is for and what it offers. For example, instead of “This is a great gardening book” write “This guide helps beginner gardeners grow herbs and vegetables in small urban spaces.” Highlight features like page count, illustrations or any special content. For digital books, mention file formats and compatibility. For audiobooks, note length, narration quality and any extras like bonus chapters. Visuals matter Add high-quality photos of the front cover, spine and back. If the book is signed or has special illustrations, make sure to snap those details too. Selling an eBook? Use a few screenshots of sample pages so readers know what to expect. Bonuses that boost sales: Bundle it up:  Group related books together to give your readers more value. Give them a taste:  Let buyers read a page or listen to a short audio clip before they commit. Celebrate the unique:  For rare or collectible finds, mention what makes them special like first editions, limited prints or signed copies. “ The site means that people can come to one place and read all the information about the book, and there's a playlist on there, there are free videos, there are loads of other fun stuff and competitions that they can go and see, all in one place. The great thing about Wix is it's literally drag and drop things. It's really easy to link up things to different pages, and it's just a very simple process. ” — Hannah Read-Baldrey, author and stylist 04. Price your books for profit and faster sales To set the right price for your books start by checking the going rate. Look at what similar books actually sold for on marketplaces like eBay and Amazon not just their listing price. This will give you a realistic idea of what people are willing to pay. For used books condition is everything. A "very good" copy can sell for 20–50% more than a "good" one. If you're selling new or collectible books consider the edition scarcity and current demand. Cover costs and price books wisely Before you set a price make sure you’ve covered all your costs. This includes marketplace fees payment processing fees shipping materials and your time to pack and ship. That $15 book might seem like a good deal but after fees and shipping you could end up with only $10. Digital books and audiobooks don’t have shipping costs but you might have production expenses like formatting editing or narration to factor in. Be strategic with your pricing. If you want to sell books quickly especially common ones a lower price can help. For rare or collectible books you can set a higher price but be prepared to wait for the right buyer. Know your numbers Keep an eye on every sale. Take note of which titles sell fastest which formats or price points do best and which listings get the most views but few sales. Use this info to adjust your prices improve descriptions or update visuals. 05. Manage book orders effectively For physical books, pack each order carefully. Use bubble mailers for single books and sturdy boxes for multiple copies. Add protective inserts or wrapping to prevent damage during shipping. Weigh packages accurately to avoid overpaying or undercharging for postage. Offering tracking builds buyer confidence and reduces disputes. If you sell digital books or audiobooks make sure the download works every time. Check your links file formats and audio quality before sending them out. Try to automate confirmations and follow-ups to save time and give your buyers a professional experience. Keep the conversation going Chatting with your customers is a great way to build trust. Send out a quick confirmation email when you receive an order and keep them in the loop when their books are on the way. Being quick to answer questions about book condition, delivery times or returns makes a world of difference. Learn more: What is eCommerce How to start an eCommerce business What is and how to use Wix stores eCommerce tools How to sell used books online Just because a book is old doesn't mean it's valuable. Demand scarcity and relevance are much more important. Out-of-print titles academic books and special editions usually sell well but you'll need patience to find the right buyer. Selling used books successfully means setting clear expectations since buyers value accurate condition over perfection. Overstating quality can lead to returns and negative feedback so honesty is key. Focus on nonfiction, popular authors, textbooks and niche subjects and always research recent sales to price realistically. Organize your used books:  Sort by condition, edition and rarity. Highlight collectible or vintage books, first editions, signed copies or special prints. Take clear book photos:  Show the front cover, spine, back and any damage. Well-lit, uncluttered images help sell old books online faster. Price your books for sales and profit:  Research completed sales on eBay, Amazon or other marketplaces. Use fixed pricing for common books and auctions for rare or collectible books. Bundling old books can attract more buyers. Ship books securely:  Use bubble mailers or sturdy boxes, add protective inserts and offer tracking. Include clear shipping options to improve buyer confidence. Track and refine listings:  Monitor which books sell fastest and which editions get attention. Adjust descriptions, titles and pricing to sell books online efficiently. How to sell my books online If you’ve just finished writing your first masterpiece or you’re clearing out your personal library, it’s time to get those stories into the hands of eager readers. Give your book a five-star look Think of your product page as your book's cover letter. Use a clean and professional cover that fits your genre, write a clear and engaging description and include sample pages or audio clips so readers know exactly what they’re getting. Don’t forget metadata—keywords, categories and ISBNs help your book show up in searches. Check out other self-published books in your genre for ideas and experiment with different titles, blurbs or covers to see what grabs attention. Build trust and grow your reader following Early reviews are gold so offer advanced reader copies (ARCs) to gather honest feedback and social proof. Encourage readers to leave reviews on Goodreads or other review sites. At the same time, focus on your author platform: a simple website, an email list and a couple of social media accounts where your audience spends time. Teaming up with other authors for cross-promotions, guest posts or online events can also help bring more eyes to your books. Promote your book and track your success Paid ads and promotion services are an option but your main goal is turning views into sales. On your author website you can offer bundles special editions or limited-time discounts to get readers buying. Share updates through emails social posts and promotions to keep your audience hooked. Keep an eye on which books formats and promotions are doing well and adjust your strategy as you go. How to sell niche books online Different types of books attract different buyers and understanding what each audience wants makes selling faster and more profitable. Each niche has specific details that drive decisions—collectors want proof of rarity, parents want clarity and students want accuracy. The goal is to make those details clear, reduce friction and highlight value. How to sell vintage books online Collectors of vintage books are all about the edition print run and history. Make sure to note any inscriptions previous ownership marks or publication quirks. You’ll want to include precise measurements binding notes and details on the dust jacket condition. For those truly rare finds share a bit of context like the publication year or publisher history—it’s a great way to show the book's true worth. You can even offer optional framing or protective packaging for high-value copies to give your buyers extra confidence and help you price with a premium. How to sell comic books online Comic book buyers pay attention to details. Include full issue numbers, variant editions and print runs. Describe page quality and staples, not just covers. If you can, mention story arcs or key character appearances as they can boost demand. Think about grouping consecutive issues or complete runs; collectors love ready-made sets and often pay more than for single issues. How to sell children's books online Parents, teachers and gift-givers want to know if a book is right for their child. Include reading level, age range and page count in bullet points. Mention if the book teaches lessons, builds skills or includes interactive elements. For illustrated books, highlight page style—full-color spreads, lift-the-flap features or textured pages—so buyers know what to expect. How to sell coloring books online Coloring book enthusiasts want to see what they’re getting before they buy. Show them sample pages with plenty of detail so they can get a feel for the book's theme and intricacy. Let them know if the designs are printed on one or both sides of the page and how many pages are in the book. If you offer a digital version, be upfront about the download format and resolution. You can also bundle themed sets for holidays or events to appeal to people buying gifts or looking for fun group activities. How to sell audiobooks online Highlight narrator experience, file format and total runtime for your audiobooks. Include chapter samples or a teaser to show off audio clarity. If the audiobook is linked to an existing ebook or print version, consider bundling them or offering a discount for owning multiple formats. Mention compatibility with popular players or apps to help reduce purchase hesitation. How to sell textbooks online Students want textbooks that are accurate, complete and fast to get. Specify the edition, year and any extras like access codes or CDs. Be clear about the condition of pages, covers and notes. Mention if shipping is quick or if local pickup is an option, since timing matters. For older editions, explain how they differ from current ones so buyers can feel confident in their choice. How to sell books online FAQ Which is the best platform to sell books? It depends on your goals. Marketplaces like Amazon, eBay and Etsy give you access to built-in audiences and are great for quick exposure while your own website gives you full control over pricing, branding and customer experience. Many sellers combine both — use marketplaces to test demand and drive traffic to their own site for higher margins. How do I find out if my books are worth money? Take a peek at recent sales for similar books on eBay or Amazon to see what buyers are actually paying. Don't just look at the listing prices! You'll want to check the rarity, edition and condition of your copy. Collectibles, out-of-print versions and first editions are usually your big winners. If you want a quick estimate, tools like AbeBooks and BookScouter make it easy to see what your library is worth. Is it better to sell on a marketplace or my own site? Marketplaces help you reach more people and simplify the process, but they take a slice of your profit and give you less creative control. Your own site puts you in the driver's seat with full power over pricing, promotions and the way customers experience your brand. The ultimate win? Using both. You can attract new fans on big marketplaces then guide your loyal readers back to your own store. How do I price books for online sale? Start by seeing what similar books have sold for, taking into account their edition, condition and rarity. Your price should cover all your costs like fees, shipping and your time. For more common books, a lower price can help you sell faster. If you've got a rare or collectible book, you can price it higher but it might take longer to find the right buyer.

Get started by:  Creating an online store →  |  Getting a domain → Whether you want to clear out your closet, curate vintage finds or launch your own design label, learning how to sell clothes online puts you in the driver's seat of your own business. With a professional ecommerce website builder like Wix, you can create a stunning online store that looks just and helps you sell. You get to control how your brand looks, how you talk to your customers and ultimately, how you grow your sales. TL;DR: How to sell clothes online Here's the quick version of what you need to know. For selling clothes online, a dedicated website is essential. It acts as your 24/7 shop window, allowing you to display your collection exactly how you want. To reach your goals, your site needs high-quality product photography, clear size guides, an easy checkout process and an "About" page that connects your style story with your shoppers. Step Action 01. Find your fashion niche Decide on a specific style or category to attract a loyal audience. 02. Choose a professional eCommerce website builder Pick a platform with strong eCommerce features and design flexibility. 03. Source your inventory Determine if you will make, buy, or dropship your products. 04. Set up your online store Upload products, write descriptions, and organize your catalog. 05. Sort out payments and shipping Connect payment providers and define your shipping rates. 06. Market your clothes Use social media and email to drive traffic to your shop. How to sell clothes online in 6 steps Selling clothes online might feel like a big project but it becomes much simpler when you break it down into a few manageable steps. The next six steps will help you move from a rough idea to a fully functioning clothing store that's ready to take orders. Find your clothing niche Choose an ecommerce website builder Source the clothes you plan to sell Set up your online store Sort out payments and shipping Market your clothes 01. Find your clothing niche The fashion market is huge, so trying to sell everything for everyone is usually a mistake. You'll have much more success if you focus on a specific corner of the clothing market. Your clothing business idea could be anything from sustainable activewear and vintage denim to hand-knitted scarves or minimalist office wear. When starting a clothing business , focusing on a niche helps you define your brand identity. It makes it easier to find your target audience because you know exactly who they are and what they're looking for. When you speak directly to a specific group of people, your marketing becomes more effective, and you build a loyal community around your brand much faster. 02. Choose an ecommerce website builder Your online store is the home of your brand, so it needs to look professional and work perfectly. An ecommerce website builder like Wix is a great choice because it gives you the design freedom to make your shop look unique without needing to hire a developer. You can start with an ecommerce website template designed specifically for fashion and retail, then customize it to match your vibe. Look for an online store builder that includes powerful eCommerce tools built right in. You'll need features like product galleries, inventory management and secure checkout. With Wix's ecommerce builder, you can manage everything from one dashboard, making it easy to track orders and update your clothing catalog whenever new stock arrives. 03. Source your clothes Now you need clothes to sell. There are a few ways to get inventory, depending on your business model. You might be a maker who designs and sews your own pieces. You might be a curator who hunts for vintage gems at thrift stores to resell. You might want to use dropshipping, where a third-party supplier prints your designs on t-shirts and hoodies and ships them directly to your customers. Whichever path you choose, make sure you prioritize quality. If you're reselling clothes, inspect every item for damage. If you're dropshipping, order samples first to check the fabric and print quality. Your reputation depends on your customers loving what they receive, so never cut corners on your stock. 04. Set up your online store This is where your online clothing shop comes to life. When it comes to selling clothes online your product photography is everything. Customers can't touch or try on the clothes, so your photos need to do the work for them. Use bright, natural light and show the item from multiple angles. Close-ups of the fabric texture can also help boost buyer confidence. Write clear, descriptive product titles and descriptions. Don't just say "Blue Shirt." Say "Navy Cotton Button-Down with Vintage Fit." Be sure to include accurate sizing charts and material information. Organizing your items into categories like "Tops," "Bottoms," and "Accessories" will help shoppers find what they want quickly, keeping them on your site longer. 05. Sort out payments and shipping Before you can launch, you need to handle the logistics. Connect a payment provider so you can accept credit cards and other payment methods securely. Most website builders offer built-in solutions or integrate with popular gateways. You want the buying process to be smooth so customers don't abandon their carts at the last second. Shipping is another huge factor for clothing. You need to decide if you will offer free shipping (and build the cost into your price), charge a flat rate or calculate real-time rates based on weight. Be clear about your shipping policies and return options. Since fit can be tricky, having a fair return policy often encourages people to buy. 06. Market your clothes With your clothing store ready to go, it's time to get eyes on your brand. Fashion thrives on visual platforms, so Instagram, Pinterest and TikTok are your best friends here. Post photos of your clothes being worn, share behind-the-scenes clips of your packing process, or create style guides showing how to wear your pieces. Email marketing is another powerful marketing tool. Encourage visitors to sign up for your newsletter by offering a small discount on their first order. You can then send them updates about new drops, sales, nd style tips. Building an email list gives you a direct line to your customers that doesn't depend on social media algorithms. How to sell clothes online FAQ Is selling clothes online profitable? It can be. The fashion industry continues to grow in the eCommerce space. But your profit margins will depend on your sourcing method. For example, selling vintage finds often has high margins since the initial cost is low, while dropshipping has lower margins but carries less financial risk since you don't hold inventory. How do I price my clothes to sell? Pricing should cover your costs (item cost, shipping materials, platform fees) and leave you with a profit. Research what similar brands are charging to ensure you are competitive. If you are selling vintage or handmade items, you can often charge a premium for the uniqueness and time involved in sourcing or creating the piece.

Turn your ideas into sales and start selling with Wix eCommerce →   Selling videos online lets you turn your content into a real source of income. It comes down to reaching the right audience, creating videos people want to watch and setting up a simple way for customers to buy and access your work. With the right eCommerce platform , your videos become products you control, price and sell on your terms. TL;DR: how to sell videos online In this guide, you’ll learn where to host and sell your content, how to build your own video store with a website builder , set up payments and pricing and protect your work. We'll also cover how to market your videos, manage customers and turn your passion into a steady income stream. You’ll learn how to: Choose a video niche that attracts the right audience Create and organize high-quality video content Decide where to sell your videos (your own site, marketplaces or VOD platforms) Build a video store using an online store creator Set up pricing, payments, subscriptions and bundles Protect your videos from unauthorized use Market your videos with SEO, social media and email Support customers and encourage repeat sales Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to sell videos online in 8 steps Here’s a detailed guide to help you launch and grow your video business successfully. Choose your video niche Create high-quality video content Choose where to upload your videos Create your online store Monetization and payments Protect your content Market your videos Offer great customer service Selling videos online starts with creating high-quality content for a specific audience. Use an eCommerce platform to upload your videos, set prices and manage payments securely. Protect your work with watermarks and clear usage terms then promote your videos with social media, SEO and email marketing to attract and grow your audience. 01. Choose your video niche A well-defined niche helps you target a specific audience and makes your marketing efforts that more effective. Think about your passions and expertise. Are you great at creating educational tutorials, stunning drone footage or engaging animations? Do you plan on selling or streaming licensed content like TV shows and movies?  Once you have an idea, research the market to see what’s trending. Look for gaps you can fill or underserved audiences. Selling to a specific group, like fitness enthusiasts or small business owners, helps your brand connect with customers on a deeper level and builds a loyal following. 02. Create high-quality video content Your videos are your product, so they need to be top-notch. If you create your video content, invest in good equipment, like a quality camera and microphone, to ensure your videos look and sound professional. If you’re planning on distributing licensed content and media, make sure your mezzanine files are capable of high resolution video (1080p, 2K, 4K).  Plan your content carefully, whether you’re creating a series of tutorials, a collection of stock clips or a back catalog of licensed films and TV shows. A regular release schedule is also important and keeps your audience engaged and coming back for more. Pay attention to editing, making sure your final product is polished and free of errors. High-quality content is what will set you apart from the competition and convince customers to make a purchase. 03. Choose where to upload your videos Before uploading your first video, let’s look at the best places to actually sell your content. The options go way beyond a simple upload and stream, and each comes with its own pros and cons. Where you decide to sell your videos should match your overall strategy and help you meet your goals. No matter if you're a fitness coach, indie filmmaker, educator or actor, you can use a mix of these platforms to build your business. Learn more: What is an online store? How to start an online store How to sell online Create your own website Running your own site gives you the most control and lets you keep more of your earnings. When you sell videos directly from your website, you set the price, you decide how visitors access your content and you get the opportunity to build direct relationships with your audience. This is a great route for creators who want to build a strong brand identity. For example, a chef could create a series of cooking tutorials and offer them as a premium course or a wedding videographer could sell highlight reels directly to clients. The best eCommerce website builders  make it easy to create an online store, manage your products and accept payments . Wix offers an all-in-one online store builder with fully customizable storefronts, along with its  AI website generator  and over 2,000 professionally designed website templates—including hundreds of professional video and eCommerce website templates —to choose from.  With your own website, you also need to take care of a domain and web hosting.  It’s recommended to buy a domain  that’s memorable and reflective of your brand. A short, catchy name is easier for customers to remember and find. Choosing a domain for selling videos online starts with a clear and memorable name that reflects your content and is easy to spell. A domain name generator can help you explore options quickly and using an eCommerce platform that includes registration, hosting and website setup makes launching your video store simple. "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix  Web hosting is what makes your site accessible online. When you build your site with an integrated platform like Wix, you get free website hosting  included. This simplifies the setup process, as you won't need to find a separate eCommerce hosting  provider. Learn more:  What is a domain?  What is web hosting? How to make a website Monetize with YouTube Beyond monetization from ads, the platform lets you sell access to premium content through Channel Memberships, which allow you to offer exclusive and early access to videos along with other perks, like badges, member-only live streams and discount codes for merchandise. Video creators from all walks of life use YouTube as both a shop window and a sales channel—whether you're an online yoga instructor or teach painting classes. To start off, post some free introductory content to attract viewers and then use YouTube's features to promote and link to your paid courses or a storefront on your own website. Stream on Amazon Amazon Prime Video Direct (PVD) lets creators and production houses rent, sell or offer their videos through their Prime Video streaming platform. If you’re making independent documentaries, instructional how-tos or short movies, Amazon gives you access to millions of potential viewers. You’ll need to meet their content guidelines but it's a powerful way to monetize your work. PVD is especially popular with independent filmmakers and educators looking to distribute their content to a wider audience. Upload to third-party video-on-demand (VOD) platforms If you want to get started quickly without a lot of technical setup, sites like Vimeo and Uscreen make it simple to sell and stream videos online. These platforms are designed for video businesses and often include hosting, secure paywalls and even marketing features. Musicians selling concert replays and fitness instructors offering on-demand classes often use these services because they handle all the backend work, letting them focus on creating great content. "If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." - Dafna Rabin, Wix templates design team lead See more:  What is a domain?  What is web hosting?  What is an eCommerce website? Is Wix good for eCommerce?  What is and how to use Wix Stores   04. Create your online store Now it’s time to build your storefront. Start with a homepage that grabs attention with strong visuals and a clear message. Your online store should be easy to navigate, with clear categories for your videos. Write compelling descriptions for each video, highlighting its benefits. Use high-quality thumbnails to give customers a preview of your content. To truly understand how to make a video website  that viewers will love, focus on user experience and clear calls to action. Wix makes it easy to build a professional website, with eCommerce tools to sell videos, manage payments and run your store in one place. To start an online store for your videos, pick a website builder and a video website template that highlights your content. Use a domain name generator to find a memorable domain, set up secure payments, and organize your videos into collections or courses so customers can easily browse and watch. See why eCommerce dominates the competition:  Ecommerce vs marketplace Ecommerce vs retail  Ecommerce vs brick and mortar Website vs online store 05. Monetization and payments  Once your videos are ready it’s time to turn views into income. To do this you’ll learn how to price your content, choose the right payment methods and create a system that makes buying easy and secure for your customers. One-time sales and rentals The most straightforward method is selling your videos for a one-time fee. One-time fees are great for standalone products like a feature film, a recorded webinar or a specific tutorial. For example, an independent filmmaker could sell their latest short film directly to fans, or a business consultant could sell a recording of a popular workshop. You can also offer rentals, where customers pay a smaller fee for temporary access, usually 24 to 48 hours. Rentals are great for entertainment content, like a virtual concert from a musician or a digital premiere of a play. It lowers the barrier to entry for customers who aren't ready to commit to a full purchase. Learn how to start an eCommerce business  and design for great eCommerce UX → Subscriptions and memberships If you plan to release content regularly, selling subscriptions  or setting up a membership model is a powerful way to create steady and reliable income.  Your audience pays a recurring fee—monthly or annually—for access to your entire library of videos, plus any new content you release. This creates a community around your work and gives you predictable revenue. Fitness instructors find huge success with this model, offering a membership for access to a library of workout classes. Similarly, an educator could create a subscription for a series of ongoing coding lessons, adding new modules each month to keep subscribers engaged and learning. Learn more: How to make a website to sell Bundling videos Why sell one video when you can sell a whole collection? Bundling is the practice of packaging multiple videos together and selling them as a single unit, often at a discounted price. This increases the perceived value and encourages customers to purchase more content than they might have otherwise. A cooking instructor could bundle several videos into a "Beginner's Guide to Italian Cuisine" course. A life coach might package a series of motivational talks into a "30-Day Confidence Boost" program. Bundles make it easy for your audience to get a comprehensive learning experience while increasing your average order value. See how eCommerce management  works Upsells and supplementary content Your video is just the starting point. You can increase your earnings by offering upsells and supplementary materials. After a customer buys a video, you can present them with an offer for a related product. This could be anything from a one-on-one coaching session to a downloadable workbook or an invitation to an exclusive online community. For instance, a yoga teacher selling a video on beginner poses could offer an upsell for a personalized feedback session. An artist who sells a tutorial on digital painting techniques might offer a supplementary package of custom brushes and color palettes. These additions provide extra value for your audience and can significantly boost your income from each sale. Find out more: How to make a subscription website Types of eCommerce  How to sell photos online Pricing Deciding how to price your videos is a key step. Do some research to learn what your competitors are charging and to get a sense of the market rate. Looking at other trending products  can inform your pricing and bundles. Consider offering different pricing tiers or bundles to appeal to a wider range of customers.  Pro tip: Your pricing should reflect the value of your content and your business goals. Payment processing A smooth and secure online shopping cart  and checkout process is crucial for converting visitors into customers.  Whichever payment model—or a mix of models—you choose, make sure your payment provider offers multiple payment options and secure checkout for your customers.  Popular payment methods to support include credit cards, debit cards and digital wallets like Apple Pay and Google Pay. Wix Payments offers a streamlined solution to handle transactions, no matter where your customers are. It ensures a secure and simple checkout experience, which helps build trust with your audience.  See more:  What is Wix Payments? What is an online shopping cart?  Ecommerce statistics 06. Protect your content When you sell digital products like videos, it’s important to protect your content from unauthorized use.  Use watermarks on your video to prevent them from being downloaded for free. You should also set clear terms and conditions for how your videos can be used after purchase. This can include limitations on redistribution or use in commercial projects. Clearly communicating these terms on your site helps protect your intellectual property. Learn more about eCommerce website security →  07. Market your videos Once your website is live, you need to know how to drive traffic to your online store . Use a mix of marketing strategies to drive traffic to your website and share your video previews and trailers on social media platforms like Instagram, TikTok and YouTube to reach a wider audience. Use SEO features  and best practices to help your site rank higher in search engine results. You can also build an email list to send updates and special offers to customers and subscribers.  Consistent eCommerce marketing  is key to growing your video business and increasing sales. For more advanced strategies on improving your store's performance, check out this post on eCommerce website optimization . Read more:  Is Wix good for SEO?  Why eCommerce sites fail How to grow your eCommerce business   08. Offer great customer service Happy customers are more likely to become repeat customers. Be responsive to questions and feedback. Create an FAQ page  to answer common questions about your videos, payment options and usage rights. If issues arise, handle them promptly and professionally. Excellent customer service builds trust and shows that you value your customers. This can lead to positive reviews and word-of-mouth referrals, which are invaluable for your business. Create your video portfolio website today. Wix video seller examples Here are some examples of great video-selling websites built with Wix. 01. Our Time Filmz Our Time Filmz is a beautiful example of how to build a community-driven platform for original films and exclusive content. The homepage immediately draws you in with its bold call to action: "Join the Collective." This membership-based model not only gives fans access to exclusive films, but also behind-the-scenes footage, merch discounts and the chance to actively support independent filmmaking. Their focus on storytelling is evident in their visually stunning trailers and detailed project pages, which highlight the creative process, from costume design to casting. By inviting fans to be part of "The Collective," Our Time Filmz creates a sense of belonging and ownership in the filmmaking journey. This platform is a standout example of how to engage audiences by blending exclusive content with a strong community focus. Like what you see? Sell your videos online using these video website templates . Template name: Production company website template Explore these website building tips  to make your site shine. 02. Reflex-OIL-ogy Reflex-OIL-ogy is a prime example of how to combine wellness education with a hands-on approach to holistic health. The homepage immediately invites visitors to explore live classes, home study courses and webinars, all designed to teach the art of energizing reflex areas of the feet using essential oils. They offer monthly Zoom gatherings, detailed reflex area charts and a variety of online courses, making it easy for both beginners and experienced practitioners to deepen their knowledge. The platform’s emphasis on community is evident through its regular Reflex Reunion meetings, fostering connection and shared learning. Reflex-OIL-ogy is a standout example of how to create an engaging, educational platform that empowers individuals, while being able to monetize on a steady flow of video content. Like what you see? Turn your videos into sales with these website templates . Template name: Minimal layout website template 03. BLKGTV (Black Girl Television Network) BLKGTV  is an inspiring example of how to celebrate diversity and representation in the streaming world. The homepage immediately connects with its audience, emphasizing its mission to showcase content by and for black women and other underrepresented groups. The platform’s sleek design and accessible navigation make it easy to explore its extensive library of independent films, documentaries and BLKGTV originals. By offering a subscription-based model and availability across multiple devices, BLKGTV ensures that its content is both inclusive and accessible. This platform is a standout example of how to build a community-driven streaming service that prioritizes representation and engagement. Like what you see? Sell your videos online using this same template. Template name: Production company website template Need even more inspiration? Check out these eCommerce website examples →    How to sell videos online FAQ How can I sell my videos online? To sell videos online, you first need to create high-quality content and define your niche. Then, build an eCommerce website using a platform like Wix. Upload your videos, set your prices and set up a secure payment system. Finally, market your videos through social media, SEO and email to attract customers. Related blog posts:  Can I sell products with Wix? How to sell on Wix Where is the best place to sell my videos online? The best place to sell your videos is on your own website. This gives you full control over your branding, pricing and customer relationships. An all-in-one website builder like Wix provides the tools to create a professional online store, manage sales and market your content from one place. Can I sell videos on my website? Yes, you can absolutely sell videos on your website. Using an eCommerce platform, you can set up a digital store to sell your videos as one-time downloads or through a subscription model. This allows you to build your own brand and keep a larger portion of the profits.

Your business ideas deserve a website, secure your domain to begin →   Are you planning to start an online business ? Selling digital products is a great business idea  with a low entry barrier and high profitability. You don’t need costly infrastructure to create and sell digital products. If you have a laptop or a mobile phone with internet connectivity, you’re good to go. That said, it’s essential to explore the types of digital products and pick one that works for you. First, let’s start with the basics. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. TL;DR: best digital products to sell Digital products are low-cost, flexible and easy to sell worldwide. You can offer educational products like courses or ebooks, creative assets like templates or stock photos or tools like apps and AI content. Pick what fits your skills, effort level and what people actually pay for. When setting a price, think about value and competition. Protect your work with copyright, watermarks or simple license terms. Sell through marketplaces or your own site and promote using email, content or social media. Tools like design software, payment platforms and automation systems help you launch faster and grow smarter. Category Product examples What to expect Educational Online courses on skills like coding, cooking, fitness; ebooks and audiobooks on guides or how-tos Takes time and effort to create but can bring steady, good income over time. Ideal if you have expertise to share and want to earn passive money. Templates & tools Resume and business templates, planners, social media post kits, productivity trackers Easy to start and sell since people love ready-made solutions. Good money with less upfront work if you focus on useful, time-saving products. Creative assets Stock photos, photo presets, Instagram templates, graphic design elements, digital artwork like prints and illustrations Requires some skill to stand out, but once you develop a style, it sells steadily to content creators, artists, and small businesses. Media & audio Music tracks, sound effects, podcasts, voiceovers, stock videos for promos or social media Great for creatives who can build an audience. Can take longer to sell without a following but has decent earning potential. Software & AI tools Mobile apps, browser extensions, AI writing assistants, automation scripts Needs more tech skills and time, but profits can be big if you solve real problems. Harder to get started but worth the effort. Craft & hobby files Sewing or knitting patterns, 3D models for gaming or printing, digital scrapbooking kits Easy entry with passionate niche buyers. Can be quick to start and sell on marketplaces for crafts or gaming. Digital services Freelance writing, graphic design, coaching sessions, membership sites Fast to launch and sell but tied to your time. Good for extra income but less passive unless you build ongoing memberships. Learn more: Can I sell products with Wix? What is a digital product?  As the name suggests, a digital product doesn’t have a physical form. You can’t touch or feel it, but you can access it through digital devices like laptops, tablets, mobile phones or video game consoles.  Digital products are easier to create, store and distribute than physical products. Once you create a digital product, you can sell it forever without additional manufacturing costs. These features make digital products a great source of passive income. Learn more: Ho w to find products to sell online and eCommerce website examples 18 best digital products to sell on your online store Online courses Ebooks and audiobooks Photos and photography presets  Digital memberships and communities Printable digital products Digital templates Stock audio and video  Digital music and artwork Mobile apps Digital services Podcasts Digital craft patterns Software & plugins Notion & productivity templates AI-generated content & tools Social media content packs Resume & business document templates 3D models & design assets 01. Online courses Online courses are extremely popular since they allow people to gain knowledge anywhere and anytime. According to Statista, the global online education market will reach $279.3 billion  by 2029. You can easily create online courses if you’re an expert in a domain. You could also hire external trainers to develop courses. Here are a few areas where you can create and sell digital courses: Web design Coding  Graphics design Arts and crafts Cooking  As an instructor, digital classes offer you great flexibility. You can use presentations, animations or graphics to share your know-how in an engaging way. Plus, you could deliver online courses as documents or blog posts .  You may sell your digital courses by learning how to create a website and building your own or by using online marketplaces like Coursera or Udemy. Digital courses are highly profitable because: You can create a course once and keep earning passive income. There is no limit to the number of students you can sign up. Online courses can bring in a global audience. You could sell individual courses or bundle several into a master class. If you’re looking for inspiration, check out Chiro21 , a website offering online courses for chiropractors. It offers diverse classes in personal injury, joint health and total rehab. Explore a few examples of digital products that can help you make money online .  02. Ebooks and audiobooks Ebooks and audiobooks allow people to carry hundreds of books on a small device and access them wherever they go. Statista estimates that by 2027, ebooks will have 1.1 billion users worldwide . And the Audio Publishers Association has found that over half of U.S. adults  have listened to an audiobook. The popularity of ebooks and audiobooks makes them ideal digital products to make money. Ebooks are so versatile that people from any profession can create an ebook to complement their income. Here are a few examples: A yoga trainer can write a guide for yoga routines. The owner of a food business  can sell a digital cookbook. A traveler can create digital and audio travel guides. Here’s a great example: Desiree Baird started the Pediatric Sleep Coach , helping parents and children sleep better. As a part of her niche services, she also sells ebooks on sleep schedules and ideal sleep environments.  Ebooks and audiobooks needn’t be just for utilitarian purposes. If you are a writer, you could make money online by writing ebooks or selling serialized fiction. The ebook market is highly competitive, so you need to make great ebooks to beat the competition. Consider hiring an ebook designer to create a high-quality layout.  Learn more: How to sell books online 03. Photos and photography presets  If you love photography and click quality pictures, you could make money by converting them into digital products. You can sell photos online as print-ready files or digital design assets. Stock photos are another option for photographers. People need stock photos to design web pages, blog posts and marketing materials. You can sell them through your eCommerce website or marketplaces like Alamy or Shutterstock.  If you have a vast collection of photos, consider creating a membership website  where people get access to a certain number of photos every month. You can also sell your photo presets or filters. 04. Digital memberships and communities Do you have multiple digital products, like online courses, webinars, podcasts and downloadable resources? You can bundle them together and start a membership site.  Membership sites offer different tiers, each including different bundles of products. They’re also a great way to build a community around your brand.  By providing exclusive access to resources, workshops and personalized interaction, digital memberships can generate recurring revenue while fostering a loyal audience base. This model not only supports creators financially but also encourages engagement and community building. Digital memberships can be tailored to various niches, whether it's fitness coaching, advanced learning in technical skills or exclusive art tutorials, providing endless opportunities to cater to a specific audience's needs and interests. With Wix, you can create a member-exclusive area  right on your website.  05. Printable digital products Printables are digital products like templates and patterns, often provided as print-ready PDFs. These can include planners, calendars, artwork and wedding invitations, designed for customers to purchase and print at home. You can sell a variety of digital printables, such as: Coloring sheets Games and riddles Worksheets Teaching materials Posters and inspirational quotes Planners and calendars Budget trackers Greeting cards Party decorations Invitations Wall art Journals and habit trackers Recipe cards Wedding templates You can offer printable files in different formats and sizes at various price points. Make sure to provide high-quality digital files with the correct dimensions for great print results. Digital design tools are a great way to create your printables. The best part? Since everything is digital, you don’t need inventory and customers can instantly download their purchases. Plus, you can create highly customizable content for specific niches, adding real value for your buyers. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 06. Digital templates  Digital templates are customizable files that people can use to create digital assets. From simple packing lists to complex Notion boards, the world of templates is versatile, making them an excellent choice for digital products.  Professional templates  help workers achieve their tasks faster. They can assist with PowerPoint presentations, content calendars, spreadsheets to calculate tax and interest rates, resumes and cover letters.  Web and graphic design templates  are helpful for building websites or digital marketing content. From full-fledged themes to small elements, like a logo , there are plenty of ideas to explore under graphic design templates. Planner templates  help people track and achieve personal tasks. These include templates for diet plans, grocery lists, exercise regimens, packing lists and itineraries.  Creating templates that complement your skill set improves your chance of success. For example, if you’re a fitness trainer, you can make an exercise plan and sell it along with your course.  Here’s some inspiration: New York-based content creator Clarke Peoples  sells an annual planner that includes everything from comprehensive monthly personal goal planning to shopping lists. 07. Stock audio and videos  With more people creating digital content, demand for stock audio and video has also increased. To create great stock audio, you just need good recording equipment and an ear for unique sounds. You can sell your audio files through your own website or upload them to marketplaces like Storyblocks .  Here are a few stock audio ideas to pursue: Natural sounds Background music Sound effects Ringtones Audio logos or jingles Stock videos are useful for creating trailers, presentations, social media posts and promotional videos. You can shoot actual videos of landscapes, cities, people or buildings. Alternatively, you can create animated sequences.  It’s essential to state the licensing terms for your audio video clearly on your download page. Explain copyright terms and how customers can reuse or repurpose your digital asset. 08. Digital music and artwork Are you a musician or artist waiting for your big break? Here’s the good news: You can sell your music and art online to make money and earn an audience. Digital products present a great opportunity for artists in every field. For example, a painter can sell high-definition digital copies of their work and a musician can create albums, jingles or ringtones. You can sell music or art through your website by converting it into an online store . You can stream your music through social media— think YouTube Music —or streaming marketplaces, such as Twitch . You can also collect tutorials and how-to guides and upsell them as product bundles.  No matter what channel you use for digital art or music sales, they offer you multiple advantages:  Reaching a global audience without touring the world Succeeding without the backing of a big label Gaining more audience through online platforms with millions of subscribers Avoiding paying commissions to art dealers or agents If you are looking for inspiration, check out Chelsea McShane ’s online store, which specializes in contemporary art. The website offers both physical and downloadable digital artwork. 09. Mobile apps As of 2024, the U.S. has around 316.2 million smartphone users . That's over 90% of the U.S. population. If you’re a developer, creating mobile apps is a fantastic money-making opportunity.  And if you don’t code but have a great app idea, you can hire IT engineers to build your app. You should also consider creating mobile apps that complement your business. For example, if you’re a dance teacher, you can sell a mobile app to teach your choreography sequences.  Many mobile apps are free to download but make money through in-app advertisements and purchases. You could also offer a basic, freemium version  and charge for access to advanced features.  Creating an app  might require an initial investment. You must also follow the process to get it approved by the Google Play Store  or Apple App Store . 10. Digital services If you’re an expert in a specific area, you could use your skills to make money through digital services. For example, if you’re a writer, you could offer content writing services. Here are a few other examples of digital services: Editing and proofreading Translating and transcribing  Product photography Web and graphic design  Digital marketing and promotion  If you’re already selling digital products, you can pair them with digital services with minimal effort. This will help you create an extra source of income. Here’s an example to inspire you. Moonstrive Media  is a music promotion company started by musicians. It offers promotional services to fellow musicians, helping them reach millions of listeners. 11. Podcasts Edison Research has found that around 42% of Americans listened to podcasts  in the past month. Podcasts are the perfect online business to start with a little money . According to Podcastle , starting a podcast side gig can cost just $500. While many podcasts are free to listen to, you can make money through sponsorships and advertisements. Creating a podcast  doesn’t just help you make money. It also can attract potential customers and establish you as an authority in your field.  You could create a subscription-based podcast offering unique value to subscribers. For example, if you’re an experienced investor, you could start a premium podcast with investment advice.  Check out this business for inspiration: Make Pop Music  has a biweekly podcast featuring discussions around music and business. The podcast creates value for songwriters, musicians and artists. 12. Digital craft patterns Are you good at sewing, knitting or crocheting? Do you spend hours creating and experimenting with patterns? You can turn your hobby into a small business that sells digital craft patterns.  Craft patterns often come in a printable  PDF format and have detailed instructions on what brand of materials to use. You may create and sell a wide range of digital craft patterns for: Sewing, knitting and crocheting Embroidery   Origami and quilling In addition to selling patterns, you can make money by including affiliate marketing  links to materials and tools that you use.  When displaying your patterns on your online store, it’s crucial to make it clear that they’re just patterns and not finished products. Here’s an example of a successful digital craft pattern business: Sewn Ideas  sells sewing patterns for zipper pouches, totes and handbags. It offers basic patterns for free and advanced patterns for $6–10. 13. Software & plugins From custom plugins to browser extensions to SaaS tools, software products solve user pain points and often generate steady revenue through subscriptions or licensing fees. Niche tools like SEO solutions, eCommerce integrations or automation scripts can target specific industries and grow into scalable businesses. A big advantage of selling software is the variety of pricing models you can offer. One-time purchases work well for smaller tools, while subscriptions create consistent income. Free trials or freemium versions help attract users and convert them into paying customers over time. Digital product marketplaces can expand your reach, while selling directly through your website gives more control over branding and pricing. Marketing software is all about clear positioning and showing the value. Highlighting use cases, creating demo videos and sharing customer testimonials builds trust with potential buyers. Content marketing, tutorials and participation in online communities can drive organic traffic. Developers who keep their software updated and provide great customer support can build loyal customers and achieve long-term success. 14. Notion & productivity templates Notion templates and digital productivity planners are growing in popularity as people and businesses search for better ways to stay organized. From project management dashboards to personal finance trackers, selling pre-designed Notion templates is a great way for creators to share their expertise and help others work more efficiently. These templates don’t need any coding and can be shared with a simple link, making them an easy-to-manage product with high demand. One of the best things about Notion templates is how flexible they are—entrepreneurs, students, content creators and even therapists use them to stay organized. Focusing on a niche like business planning, goal setting or social media scheduling can help sellers create templates that really stand out. Offering bundles or customization services is another great way to boost sales. Platforms like Etsy, Gumroad and Payhip or even your own website make it easy to sell and share them. To market Notion templates effectively, focus on highlighting their value. Use screenshots, explainer videos and real examples to show buyers how the templates can help them. Offering free templates as lead magnets is a smart way to attract customers and boost sales of premium versions. Social media platforms like TikTok and Twitter, where productivity tips often go viral, are great tools for increasing visibility and demand. 15. AI-generated content & tools AI-generated content is transforming digital products like chatbots and writing assistants. Entrepreneurs are using it to sell blog posts, ad copy, product descriptions and even book outlines. Tools like prompt libraries, custom AI art generators and niche-specific automation scripts make it easier than ever for businesses and creators to streamline their workflows. One of the biggest benefits of AI-generated content is scalability. Unlike traditional writing or design services, AI tools help sellers create large amounts of content quickly, making it easier to meet customer demands. AI writing templates, marketing tools and voice generators are especially popular right now. Businesses are eager to invest in AI solutions that save time and effort. When marketing AI-driven digital products, highlight their efficiency and uniqueness. Use case studies, before-and-after examples and real-world applications to help customers understand their value. Offering subscription access or usage credits can also build steady revenue streams. With AI tech evolving quickly, staying updated on trends and refreshing your products is essential for long-term success in this growing market. 16. Social media content packs Selling pre-made social media content packs—like Instagram templates, Pinterest pin designs, caption libraries and engagement-boosting prompts—lets creators turn their design and marketing skills into income. These packs save businesses time while helping them maintain a consistent and professional online presence. Themed bundles are a smart way to package social media content. Seasonal content packs, branding kits and industry-specific graphics help customers build a cohesive social media look. Offering customizable templates or drag-and-drop design files makes it easy for buyers to personalize their content. Subscription models that deliver fresh content every month are another great way to keep customers coming back. To sell social media content packs successfully, show them in action. Share before-and-after transformations, carousel posts and testimonials from happy customers to build credibility. TikTok and Instagram Reels are great for demonstrating how the templates work and driving organic traffic. Partnering with influencers or running targeted ads can boost sales too. 17. Resume & business document templates Job seekers and business owners are always on the lookout for high-quality professionally designed documents. Selling resume templates, business proposal formats, pitch decks and invoice templates gives customers ready-to-use designs that help them stand out. Whether it’s for corporate jobs, creative industries or freelancing, well-designed templates give a real competitive edge. Creating resume templates tailored to different industries helps them stand out. Creative layouts are great for artistic fields, while clean professional designs work best for corporate roles. Business owners often need polished contracts, email templates and presentation slides. Offering editable templates in popular formats makes them easy to use and flexible. Including features like ATS-friendly formatting or matching cover letters boosts their value. To market business document templates effectively, focus on SEO-driven blog content, LinkedIn promotions or connecting directly with job seekers and entrepreneurs. Sharing real-world examples or testimonials helps build trust. Offering free versions with limited customization can attract users and turn them into paying customers. Platforms like Etsy, Creative Market or your own website make it easy to scale and share your templates. 18. 3D models & design assets As gaming, AR/VR and 3D printing grow, 3D models and design assets are becoming increasingly popular digital products. Graphic designers, architects and game developers are constantly looking for high-quality 3D assets for their projects. Selling pre-made models like character rigs, architectural pieces or product prototypes is a smart way for creators to earn passive income from their designs. Selling 3D models is great because they cater to so many industries. Game developers need characters, interior designers look for furniture models and engineers rely on detailed product prototypes. Providing multiple file formats like OBJ, STL and FBX ensures your models work with different software. Some sellers even offer custom modeling services for clients looking for something specific. To market your 3D models effectively, prioritize high-quality previews, detailed descriptions and relevant industry keywords. Platforms like TurboSquid, Sketchfab and CGTrader are great places to sell your assets. Bundling models, updating your portfolio with trending designs and staying informed on industry changes like gaming or 3D printing can help keep demand for your work strong. Where to sell digital products online When you explore digital product ideas, it’s not just enough to think about the product. You must consider distribution channels or platforms through which you’ll sell your products. With a flourishing eCommerce ecosystem , you have many options. Your online store Setting up an online store to sell digital products offers many advantages: Offers creative control over how to list and market your products Makes it easy to sell physical and digital products side by side Eliminates the need to pay a digital marketplace fee Gives you more control to debug and fix website issues  Starting an online store requires a bit of effort initially. You must find a robust eCommerce platform that ensures performance and security. In addition, you need to think about apps and integrations for your store, payment gateways and pricing strategies. Wix eCommerce  helps you make a stunning storefront using an AI-assisted drag-and-drop website builder . Wix supports physical and digital products in audio, image, document and zip file formats. You could also create subscriptions and membership websites with Wix.  If you’d prefer outside assistance, you could hire a professional web designer  from the Wix marketplace to do the job for you. You may also consider digital dropshipping  services, where a third-party website will provide the storefront. When someone places an order, you can send your items to the customer directly.   Third-party marketplaces While your online store is an excellent place to sell digital products, you could diversify your sales through third-party marketplaces. Multi-channel sales  have many advantages: Boost the visibility of your brand Improve profitability by relying on multiple sales channels Avoid over-reliance on a single channel You must choose a third-party marketplace with the ideal target audience for your digital products. Here are a few examples of excellent third-party marketplaces for digital goods: Amazon  is the perfect place to sell ebooks and audiobooks. It has a huge number of customers, making it easy for your books to reach them. Kindle Direct Publishing  is a fantastic platform for creating and selling ebooks. Etsy  is a perfect place to sell art or crafts. You can sell digital art, planners, posters, craft patterns or graphics.  Creative Market  is ideal for selling digital products like fonts, photos and business templates. It’s a great idea to integrate third-party marketplaces with your online store. Wix eCommerce offers you third-party integration features for selected channels. This allows you to sync your products, descriptions, images and pricing across multiple sales channels.  Social media Purchasing products through social media is picking up speed. In 2023, social commerce accounted for 18.5% of total eCommerce sales . You’ll be able to reach a lot of customers through social media. When you plan to sell through social media, choose a platform that best suits your product. Here are a few examples: YouTube:  A fantastic option for monetizing music and video content, such as online courses. TikTok: Draw attention to your printables and craft patterns with TikTok’s shoppable ads . Instagram/Pinterest:  Choose Instagram  or Pinterest  if you want to sell products with high visual appeal, such as digital art. You may not want to rely on a single social media channel to sell your digital products. Instead, complement your online store with social commerce.  How to choose the best digital products to sell Choosing the right digital products means balancing demand, scalability and market fit. A product that solves real problems, is easy to deliver and has strong marketing potential is much more likely to succeed. Market demand:  Profitable digital products start with real demand. Research trending topics, search data and customer pain points with tools like Google Trends, Etsy or niche forums. Focus on products with long-term appeal, like templates, courses or automation tools, instead of chasing short-lived fads. Leverage expertise:  The best digital products come from skills you already have. Whether it’s design, marketing or coding, using your expertise makes creating easier and helps you deliver better customer support, updates and improvements. Unique value:  With so many digital products out there, standing out is essential. A better design, time-saving feature or niche focus can make all the difference. Instead of generic planners, create hyper-specific ones for freelancers, fitness coaches or content creators. Scalability:  Some digital products need regular updates, customer support or maintenance, while others bring in passive income with little effort. Focus on products that scale easily without adding too much to your workload. Ease of delivery:  Seamless delivery is key. Instant downloads, memberships or cloud-based access should be easy for buyers. Platforms like Gumroad and Etsy make digital product delivery simple for sellers and customers alike. Customer support needs:  Products like software or online courses might need troubleshooting or guidance. If you’re selling something more complex, try automating support with FAQs, chatbots or a community forum to save time. Competition analysis:  Take a look at what's out there in your niche. Explore customer reviews and pricing to spot the gaps you can fill. Maybe competitors have great content but a clunky user experience or their pricing leaves space for a more affordable or premium option. Pricing strategy:  Price matters but so does profitability. Consider whether a one-time purchase, tiered pricing or subscription model fits your product best. Low-cost downloads can bring in quick buyers, while high-value courses or memberships offer steady long-term revenue. Testing different price points or bundles can help you boost your earnings. Marketing potential:  Even the best products need smart promotion. Choose digital products that are easy to market through content creation, SEO, social media or influencer partnerships. A solid marketing strategy can make all the difference. Legal considerations:  Digital products often have licensing or copyright rules. If you're selling templates, fonts or stock media, it's important to understand commercial use rights to steer clear of legal issues. Advantages and disadvantages of selling digital products Now that you’ve seen the wide range of digital products you can sell online, let's focus on the pros and cons of selling them. Advantages of digital products  Higher profit margin: Digital products don’t need storage space or physical shipping. This means you can save on the cost of renting a warehouse or shipping the product through a courier service. You have low expenses, so you get a higher profit margin on digital items than on physical products. Infinite shelf life: Most physical products have a shelf life, and if the item doesn't sell within that time, the seller might incur losses. Since digital products don’t expire, you can sell them forever with tweaks and updates. No inventory hassles: A main challenge with physical products is inventory planning. You must keep tracking your sales and replenish inventory so your product doesn't go out of stock. With digital products, you can sell infinite copies, eliminating the need for inventory planning. Potential to attract young customers: Young customers like Gen Z and Gen Alpha  are digital natives. They’re comfortable with online purchases through social media and eCommerce platforms . Your digital products can attract young customers to your brand. Diverse product portfolio: Digital products can complement your physical offerings. For example, if you have a physical book, you can create ebook and audiobook versions to boost sales and appeal to different target audiences. Disadvantages of digital products High competition: Digital products are easy to create and sell. This low entry barrier makes it a highly competitive business area. Many of these digital products are free, making it challenging to sell a similar product at a higher rate. Frequent updates:  Digital products like mobile applications need frequent maintenance and updates. You need to keep courses and other materials up to date. Ongoing maintenance takes time and effort. Piracy:  Digital products are easy to distribute over the internet, which could lead to piracy. When creating products, take precautions to minimize piracy. You could include a copyright note with your products, watermark digital images and provide unique download links for customers.  Marketing tips for selling digital products Successfully marketing digital products requires a strategic approach to reach and engage potential customers. Here are some sales tips to help you sell your digital products: Leverage social media platforms Showcase your digital products and connect with your audience through visually appealing content and engaging captions that highlight benefits and unique features. Using platforms such as Instagram, Facebook and Twitter to showcase your digital products helps you regularly interact with your followers and build a strong online community. Partner with influencers Expand your brand's reach and credibility by collaborating with influencers who have a loyal following. Influencers can share authentic testimonials or demonstrate the use of your products through posts or stories, which can significantly impact their audience's purchasing decisions. Ensure the influencers you partner with align with your brand values and target audience. Create valuable blog or video content Engage your target market by producing content that adds value to their lives, such as informative blog posts or entertaining videos. This content can subtly promote your digital products by addressing common pain points or showcasing solutions your products offer. Providing valuable insights can help establish your brand as an authority in your industry. Run email marketing campaigns Maintain strong relationships with your customers and nurture leads through strategic email marketing campaigns. Offer exclusive promotions, updates or personalized recommendations to keep your audience engaged. Sending well-designed, personalized emails can lead to increased customer satisfaction and loyalty. Use customer reviews and testimonials Capitalize on the power of social proof by showcasing positive customer reviews and testimonials. Share these on your website, social media or email campaigns to enhance trust in your brand and sway potential buyers. Encouraging satisfied customers to leave reviews can also provide valuable feedback for improving your products and services. Is it time for you to go digital? With 67% of the world’s population using the internet , selling digital products is a great idea right now. You can sell a wide variety of products, and they have many advantages over physical goods. You could also complement your business by adding digital products to your portfolio.  For more inspiration consider using a product name generator to come up with ideas and names. Digital products to sell FAQ What are some examples of digital products? Online courses, tutorials, digital artwork, ebooks, audiobooks, printable resources, podcasts and templates are profitable digital products.  Which digital products are most in demand? Digital products that solve a unique problem or address a specific customer pain point have the potential to succeed. Also, digital products with utilitarian value—like tutorials, planners and how-to guides—sell well.  How do I make a digital download to sell? Here are the steps to make a digital product ready for download. Choose a format:  Depending on the product, you may create your digital download in PDF, MP3 or PNG format. Compress and zip files: If your digital download has a large file size or has multiple components, compress and zip them into a single bundle. With lossless compression tools like 7-Zip , you can compress the file without compromising quality.  Set a price: When pricing your product, consider the production costs and your remuneration as a creator. Adjust the price depending on your expected profit margin.  Create a landing page for the product:  You need to create a landing page  for customers to browse your product. The page could be on your online store, marketplaces or social media. Ensure to include precise product details and download instructions. Upload your digital products: Once you have designed the download page, you need to upload your content onto an online server and include a download link on your product page. How to market a digital product? There are many ways to market your digital product. Email marketing  and advertising through social media platforms  are great ways to reach an online audience. You could try pay-per-click advertisements  on search engine results pages (SERPs). You may also offer your existing customers free samples of your digital products. Can I use Chat GPT or other LLMs to create digital products to sell. You can. You can also use AI-powered design tools like Wixel. Just make sure you are aware of copyright laws in your country and that you're not using other people's artistic or creative property in the digital assets you create with an LLM to later sell.

Turn your ideas into sales and start selling with Wix eCommerce →   As online shopping keeps growing, having an online store is almost a must if you want to reach more customers and sell your products or services. An  eCommerce website  lets you sell around the clock without the costs of a physical shop. Setting up an  online store  doesn’t have to be complicated or overwhelming. It’s easier than ever to  create a website  that helps you sell anything and keeps you ahead of eCommerce trends. This article shows you how to make a website to sell and start bringing more customers your way. Learn more: How to sell on Wix , Can I sell products with Wix? Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: how to make a website to sell products Wix eCommerce makes it easy to build and grow an online store. Start by defining your product and audience, then create a user-friendly site with clear branding, smart categories and strong product pages. Add secure payment options, helpful pages like FAQ and About, and optimize for SEO and mobile. Use social media, email and content marketing to drive traffic. Keep your store updated and track performance to boost sales and stay competitive. Easy ways to improve your Wix online store Online store basics Easy eCommerce wins Show your products Use bright, clear photos from different angles. Add short videos or GIFs showing your product in use. Write honest descriptions focusing on benefits, not just features. Make buying easy Use big, visible “Add to cart” buttons. Simplify checkout by allowing guest checkout and multiple payment options. Show progress steps so buyers know how close they are to finishing. Keep it mobile-friendly Choose a Wix template optimized for mobile. Test navigation and loading speed on phones. Avoid tiny buttons and cluttered pages. Build trust Share your story on an About page with photos and genuine language. Include contact info and easy ways to reach you. Add customer reviews and social proof. Get customers back Add an email signup form with a clear benefit (discount, early access). Send occasional emails with helpful info or offers. Personalize emails with customers’ names if possible. Answer common questions Create an FAQ page answering questions about shipping, returns, sizing, payment and product care. Keep answers clear and easy to scan. Show happy buyers Request reviews and feature them on product pages. Share customer photos or testimonials on social media and your site. Respond politely to feedback, even negative. Promote your store Share your website link on social media regularly. Join local or niche groups and share helpful content, not just ads. Collaborate with small influencers or friends. Keep it updated Regularly update product photos and info. Remove or clearly mark out-of-stock items. Add new products or seasonal items to keep your store fresh and inviting. How to make a website to sell Define what you're selling and who it's for Pick a domain name and hosting provider Design your website Create clear product pages Organize your products into categories Set up payment methods Sort out your shipping  Add relevant pages Optimize your website for search engines Launch and market your website Maintain your site 01. Define what you're selling and who it's for Learning how to build a website to sell products begins with comprehending your product's purpose and target audience . By identifying the problem your product solves, understanding who your customers are and designing a website that resonates with them, you can build a website that converts visitors into customers. Conduct a product analysis Whether it's a physical product, a service or a digital download, your product should exist to solve a specific problem for your customers. This problem might be something practical, like a tool that makes a task easier, or something emotional, like a piece of art that brings joy. Once you've identified the issue, you can start thinking about how your product solves it. Define your target audience Start by thinking about the demographics of your ideal customer: age, gender, income, location, etc. Really get inside your customer's head to understand their psychographics: values, interests and motivations. The more you understand your customer, the better you can tailor your website to meet their needs. Learn more: What is dropshipping? Size up the competition In order to stay competitive in your industry, look at what other businesses in your niche are doing—both online and offline. Explore their websites and see how they present their products, who they target and what makes them stand out. This will give you an idea of the standards in your industry and how you can carve out your own path to differentiate your business. Analyze your business Make sure to analyze what you bring to the table too. Use a SWOT analysis to understand your business’s strengths, weaknesses, opportunities and threats. This lays the groundwork for defining your Unique Selling Proposition (USP)—the key value that sets your product or service apart. Whether it’s quality, innovation, pricing or service, your USP should meet your audience's needs and help your brand stand out in a competitive market. Looking for other ideas to sell online? How to sell shoes online How to sell art online How to sell furniture online How to sell car parts online How to sell crafts online How to sell party supplies online How to sell toys online How to sell photos online 02. Pick a domain name and hosting provider A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website to sell. These factors influence the success of your website by affecting both user experience and search engine performance. When it comes to creating a website to sell any type of product, there are several key steps to follow: Choose a custom domain name If you had a physical storefront, you’d likely have a sign on the outside with your store’s name. Your domain name  is the digital address of your online store that users should be able to easily find online. Select a domain name that reflects your brand and is easy to remember. Avoid using hyphens and numbers and try to keep your domain name as short as possible. Try using a domain name generator to find a suitable name that isn’t already taken.  Decide on a web hosting provider Web hosting is the service that stores your website files and makes them available to your customers when they visit your website. Consider the pricing, speed, reliability and customer support of each web hosting service before making a decision. Imagine your customers are all around the world and could be shopping at any given time, so when building your eCommerce business , your website must always be available and issues need to be resolved quickly and efficiently. Ecommerce website security  is essential for both your business and your customer's safety, in order to protect sensitive information and build trust for your brand. Wix’s  free web hosting  allows you to scale your hosting as your online business grows.  03. Design your website Designing a successful website to sell products is not just about making it visually appealing, but also creating a cohesive brand identity that resonates with your intended audience and reflects your company's values. What’s arguably most important is creating a user-friendly site for customers to see products and navigate easily to make purchases, both on desktop and mobile versions.  You can go in-depth and learn how to make an eCommerce website  that will set yours apart from the competition and/or study eCommerce merchandising strategies. Logo and branding Your logo and branding are the visual representation of your business and should communicate the right message to your potential customers. To start, make a logo  that embodies your brand’s personality and message. Then, choose a color scheme and typography that complement your logo and reflect your brand’s characteristics. Use these elements consistently across your website, social media profiles and marketing materials to establish a cohesive brand identity. Templates Picking a website template can help outline the overall look and feel of your eCommerce site. Explore these customizable eCommerce website templates  to see which one suits your needs. It’s important to select a design that aligns with your brand’s personality and guides your customer through the buying experience. A template can offer a simple navigation menu and clear calls to action, so your customers find what they're looking for quickly. Website features The way that users interact with your eCommerce website can impact their buying decisions. For example, if it’s difficult to navigate or even to search for specific items, you may deter prospective sales. Focusing on user interface (UI)  will provide visitors with the best possible experience that is natural and effortless. Consider these key features that can drive conversions. Intuitive navigation : Your website navigation should be simple and user-friendly, with a homepage that quickly directs customers to products, categories and relevant information. Build a logical site structure, with drop-down menus or breadcrumbs  that highlight where customers are on the site and help reduce bounce rates. Mobile friendliness : Up to 70%  of web traffic comes from mobile devices and more online purchases are being made from mobile devices than ever before. With this in mind, ensuring that your website is optimized for mobile use is key. Consider a mobile-first website design that takes into account the limitations of smaller screens right from the start, enhancing the mobile user experience. In addition, look to responsive design that adapts to different screens, guaranteeing the best possible experience whether customers are on a smartphone, tablet or desktop computer. Check out Wix Studio  for more responsive design options.  Clear call-to-action : Include a clear call-to-action (CTA), which prompts customers to make a purchase. Your CTA should be highly visible and easily accessible. For example, you may choose to use "Buy Now" buttons, which appear after selecting a product or "Add to Cart" buttons, which are accessible on every product page. AI tools: Online stores never close, and your customer support shouldn’t either. Wix AI Site Chat  delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Get started with an AI-generated website  today. 04. Create clear product pages As part of your website creation process, focus attention on your product pages . A good product page is visually appealing, informative and well-organized. Product pages should contain the following information: Product name Price Category Description Images Include high-quality product photographs Customers are more likely to buy something when they see a detailed image of the product they are interested in buying. Use images that are clear and bright and show the product from multiple angles. Additionally, you may choose to include zoom features and 360-degree views, which allows customers to get a more in-depth look at the product. You can use an image resizer tool to crop and scale image shots to showcase your products.  Write accurate product descriptions When writing product descriptions, think about how to help customers reach an informed decision about their purchases. Include all relevant details such as size, materials and any features that help your product stand out. Use descriptive and informative language to entice customers to complete a transaction. You can also think about specific keywords when writing product descriptions to optimize them for SEO. With strategic keywords, it will help prospective customers find your products much more easily.  Additional elements to include on product pages A clear layout and good product images are just the start. To make your product pages work harder for you, add elements that build trust, remove doubts and make it easier for people to buy. These small details can make a big difference in helping customers feel confident about clicking “add to cart.” Availability and stock info : Let buyers know if an item is in stock or running low to create urgency and manage expectations Customer reviews and ratings : Social proof helps new customers trust your product. Add a rating system and let buyers leave feedback Estimated delivery details : Show when customers can expect to receive their order, based on their location or shipping option Clear call-to-action buttons : Use buttons like “Add to cart” or “Buy now” that stand out and are easy to find Related or suggested products : Recommend similar or complementary items to encourage extra browsing or higher cart value Link to terms and policies : Add a short link or dropdown for your terms and conditions, privacy policy or return policy so customers know exactly what they’re agreeing to before they buy 05. Organize your products into categories Strong product categories make your website easier to shop. They help people find what they want quickly, improve search rankings and guide buyers toward more products they didn’t know they needed. The right structure makes your store feel organized, not overwhelming. Start with a few main categories that match the types of products you sell—like clothing, electronics, beauty or home decor. From there, build out subcategories and smaller sections that reflect how people actually browse. For example: Main category : Shoes Subcategory : Women’s shoes Smaller categories : Sneakers, sandals, boots, heels Use straightforward labels. Shoppers should know exactly what to expect from each category without having to think twice. Tips for designing strong category pages Grid layout with clean visuals : Use evenly sized product images in a grid to make your page feel balanced and easy to browse Filters that matter : Let customers sort by size, color, price or style so they don’t waste time digging through things they don’t want Badges that grab attention : Highlight sale items, new arrivals or bestsellers with simple, well-placed labels that help drive clicks Quick-access links : Add microcategory links like “sneakers” or “boots” above the product grid so people can skip straight to what they need Visible pricing and CTAs : Make sure prices and add-to-cart buttons are easy to see without needing to hover or click through Link categories throughout your site Make it easy for people to move between categories so they keep exploring instead of bouncing. When navigation feels smooth, visitors stay longer and are more likely to buy. Add your main categories to the top navigation, with dropdowns for subcategories so everything’s one click away. Keep it clean and scannable so shoppers don’t feel overwhelmed. On your homepage, feature links to popular or seasonal categories so visitors know where to start. You can also link from product pages to related categories to keep people exploring. For example, a page for running shoes might link to other athletic footwear or accessories. Breadcrumbs help people see where they are on your site and easily backtrack if needed. And if you have a footer, repeat your main categories there too—it gives people another way to keep moving without hitting a dead end. 06. Set up payment methods Since the goal is to sell your goods, finding a variety of payment methods for prospective customers to complete their purchases will help to seal the deal.  Customers are more likely to fill out their credit card information when they know that their transactions are both easy and secure. Some of the most common payment methods you can include are: Credit and debit cards Digital wallets (Apple Pay, Google Wallet) PayPal Wire transfer Cash on delivery Check payment Cryptocurrency (Bitcoin, Ethereum) Buy now, pay later services (Afterpay, Klarna) Direct debit Payment options and cost considerations When choosing payment possibilities, consider how much they cost. Each online payment system involves processing fees, which can significantly impact your revenue. Research payment providers and take into account their processing fees before you set up a payment solution for your online store. Addressing security concerns Payment systems are regularly targeted by cybercriminals. Select a payment gateway that offers its own security features, such as fraud detection and chargeback protection. The Payment Card Industry Data Security Standard (PCI DSS) is a compliance standard that you should consider when selecting payment methods. Ensuring that your payment systems are secure adds credibility to your store, increasing customer trust and improving your store's reputation, while simultaneously protecting your assets. Set up thank you pages After a successful purchase, it's important to show your customers that you appreciate their business. Setting up a thank you web page is a great way to express gratitude and also provide valuable information to customers such as payment confirmation, order numbers, shipping details and estimated delivery dates. This not only creates a positive customer experience but also provides them with the necessary information for future reference. Tackle cart abandonment Reducing cart abandonment is key to boosting sales and delivering a smooth shopping experience. Simplify your checkout process by cutting unnecessary steps to make it fast and easy to use. Let customers check out as guests, so they don’t have to create an account. Send automated cart reminder emails to gently prompt shoppers about their forgotten items, and consider adding perks like free shipping or exclusive discounts to encourage them to complete their purchase. 07. Sort out your shipping  After adding products and payment options, make sure you can deliver those goods. Determine the best shipping and delivery options for your customers and set up shipping rates, choices and policies. Understand your shipping needs Shipping preferences can vary depending on the nature of your products. For example, if you're selling perishable items like food or flowers, you'll want to invest in refrigerated shipping alternatives. Similarly, certain products require more robust packaging to ensure they arrive at their destination safely. Therefore, before setting up your shipping arrangements, factor in your product's unique needs and incorporate them into your pricing strategy. Choose a shipping carrier Go one step further and provide options for customers such as expedited shipping, tracking or insurance. Once you have these factors in mind, you can determine which shipping carriers you'll use. Popular carriers include: DHL USPS UPS FedEx Determine shipping rates These rates should be based on your shipping strategy and cover the cost of packaging, handling and delivery. It's important to have competitive rates, as customers are more likely to abandon their purchase if they see high shipping costs. Find a balance here between keeping costs reasonable for your customers and making revenue for yourself. There are several types of shipping available: Flat rates : Eliminate surprise fees for your customers and simplify your shipping process. Flat rates are great if your products are consistent in size and weight. Weight-based rates : This shipping fee automatically adjusts based on the weight, making it fair for both you and the customer. A good option if your products have varying weights. Location-based rates : This involves charging different rates for shipping determined by the destination of the product. This type of shipping rate works when you have customers in multiple locations. Local pick up : This option removes the shipping fee entirely, making the product price more attractive to customers. Perfect if your business caters to customers within a specific area. Free shipping : Use free shipping as a marketing tool if you can afford to offer it without sacrificing profitability. Offering free shipping to customers who spend a certain amount is also a good way to increase sales without losing revenue. 08. Add relevant pages Your website isn’t just a place to sell—it’s where people decide if they trust you enough to buy. Along with your product and category pages, you’ll need a few others that make shopping easier and help your brand feel real. These pages answer common questions, show you’re a legit business and keep people moving through your site. Homepage Your homepage is often the first thing visitors see, so keep it clear and focused. Highlight what you sell, what makes it worth buying and where to go next. What to include: A clear brand message and logo Featured products or bestsellers A strong CTA like “Shop now” or “Start browsing” Navigation links to main categories Testimonials or reviews Banners for sales or promotions Contact or support info Learn more : How to build a homepage About page People like to buy from people. Your About page tells your story and gives visitors a reason to connect with your brand. What to include: How and why you started the business What your brand stands for What makes your products different A quick intro to your team, if relevant Keep it short, honest and personal. Even a few lines can make a big difference. Learn more : How to write an about us page Best About us pages Contact page Let customers know how to reach you if they have a question or issue. Include: A contact form or email Business hours or response time Social links, if you’re active on them Learn more : Contact us page examples Contact form design FAQ page Answer the questions customers ask most—like shipping times, return policies or how sizing works. It saves them time and reduces support requests. Learn more : How to create an FAQ page Legal pages These help protect your business and build trust. Add links in the footer to: Terms and conditions Privacy policy Shipping and return policy 09. Optimize your website for search engines As you make your own website to sell, develop an SEO strategy for how to drive traffic to your online store . Everything from keyword research to fixing and maintaining technical issues is vital for maintaining your eCommerce SEO  efforts.  Perform keyword research Keyword research is the basic foundation of any good SEO strategy. It's essential to target keywords (the words or phrases people use to search for products or services like yours) and include them on your site. There are many tools available, such as Google Keyword Planner, Ahrefs and Semrush, to help you find the right keywords. When conducting keyword research, aim to identify high-volume, low-competition keywords relevant to your site and products. This ensures that your content is more likely to rank in search results, exposing your business to more potential customers. On and off-page SEO On-page SEO refers to the optimization of content on your website. This can include adding the relevant keywords, optimizing site speed, creating appropriate metadata and creating engaging, informative content. Off-page SEO, on the other hand, includes everything beyond the website's technical aspects, such as earning backlinks to the website, social media optimization and online reviews. Both On-page and Off-page SEO practices help get your site noticed and eventually lead to better sales. Optimize for local SEO If you're running a local store or providing services in a specific area, it's essential to optimize your website for local SEO. This involves adding city or state keywords to your site, building local links and getting listed in local directories like Yelp and Google My Business. By doing this, your business is more likely to appear in search results when someone searches for local services or products like yours. Monitor your website Keep a close eye on your website’s performance to ensure your SEO efforts pay off. Regularly track key metrics like site traffic, keyword rankings and bounce rates to understand how users interact with your content. Use tools like Google Analytics or search engine reporting dashboards to identify trends and spot areas for improvement. By monitoring and making data-driven adjustments, you’ll stay competitive and keep your site effective in driving sales. 10. Launch and market your website Once you finish creating a website to sell products, it's important to market your store to potential customers. Here are some marketing strategies  to enhance your online presence and expand your customer reach. Promote on social media Set up social media accounts to promote your website, engage with your customers and keep them up-to-date with your latest products and promotions. Social media platforms like Facebook, Instagram, Twitter and TikTok allow you to reach your audience according to their interests, location and behavior. It’s also a great way to connect with your customers, learning more about their spending behaviors and interests.  You can also invite your customers to share their experiences with your products. Create a branded hashtag to make it easy for them to post photos or videos and showcase their content on your website or social media. User-generated content (UGC) builds trust, adds authenticity and provides powerful social proof to inspire new customers. Solicit customer reviews Positive reviews from satisfied customers can build your reputation and attract new ones. Encourage your customers to leave a review after purchasing a product by ensuring that your website has a review section. Respond to all reviews, whether positive or negative and show your customers that their feedback is taken seriously.  Email marketing Create an email list of both your current and prospective customers and send them newsletters, promotional emails and updates on your products and services. Emails should be visually appealing, concise and relevant to your audience. Insert call-to-action buttons and links to your website to encourage your customers to complete a purchase. Try Wix’s email marketing tool to create relevant and effective campaigns. Get creative If you want to make money online , it’s not enough to rely on the usual marketing channels. You need to show up where your audience actually spends time. The more ways you find to get seen, the more chances you have to grow your traffic and turn that into income. Here are some additional methods you can use to promote your website and attract more customers. Video marketing : Engage your audience on YouTube, Vimeo and TikTok to promote your products. Highlight the unique features of your products through product demonstrations, tutorials or customer testimonials. Influencer marketing : Collaborate with industry influencers to promote your products to their audience. These individuals have a large following on social media and can influence purchasing decisions. Affiliate marketing : Tap into the expertise and networks of affiliates to sell your products in exchange for a commission. Affiliates bring their unique marketing methods to the table, which is particularly effective for high-value or specialized items. Content marketing : Create and share a variety of content to attract and convert prospects into customers. This can include blog posts, ebooks, infographics, podcasts or webinars. Align your content closely with the products or services you offer to educate your audience, establish trust and build credibility. To level up your credibility and user experience, you could test out HubSpot's free Guide Creator tool  to quickly create step-by-step how-to guides with screenshots. These guides are perfect for explaining how to use your products/services or walking customers through common processes. The visual format makes them easy to follow and helps illustrate your expertise. 11. Maintain your site Running a successful online store goes beyond just setting it up. Customers are more likely to return to a store that meets—or even exceeds—their standards. By maintaining your site, you can provide a positive user experience and keep customers coming back. Here are some key aspects to consider: Update product descriptions : Ensure that your customers have the correct information which can aid in their purchasing decisions. Inventory stock availability : Remove out-of-stock items from your product pages or clearly mark them as sold out. Stay current with trends : Adapting to market trends can give your store a competitive edge, whether it's a trending product, a new eCommerce app or a popular design aesthetic. Add eCommerce apps or plugins : Consider tools that can help with everything from SEO optimization and email marketing to inventory management and customer service. Monitor site traffic : Gain valuable insights about your customer's behaviors and preferences to tweak your marketing strategies, SEO efforts and even product offerings. Assess site functionality : Test the entire purchase process, from adding items to your cart to making a payment, to ensure a seamless buying experience. Features of a great eCommerce website These are the features to watch out for when building a great eCommerce website: Feature Why it matters Fast performance Keeps shoppers from leaving due to slow pages Mobile-friendly design Ensures a smooth experience on any device Clear navigation Helps users find products quickly Secure checkout Builds trust and protects customer data Product visuals and descriptions Helps shoppers make informed decisions 5 tips to sell products successfully online Keep it mobile-friendly : Most online shoppers use smartphones so make sure your site looks great and works smoothly on any device. Streamline your checkout : Simplify the process and offer a guest checkout option to reduce cart abandonment. Quick and easy wins customers. Use high-quality images : Clear, professional photos of your products can boost customer trust and drive more conversions. Engage with email marketing : Start building your email list early. It's one of the best ways to share updates on new products and exclusive offers. Show off your social proof : Add customer reviews, ratings and testimonials. Shoppers trust other shoppers' opinions so make sure they're easy to see. 5 common mistakes to avoid when selling stuff online    Forgetting to optimize speed : A slow website kills sales. Compress images and make sure your hosting can handle the traffic to keep everything running smoothly. Overcomplicating navigation : Too many options can confuse people. Keep menus simple, clear and easy to follow. Ignoring SEO : Not optimizing for search engines means missing opportunities. Make sure your content, product pages and images are SEO-friendly. Skipping the "About Us" page : Don’t leave customers guessing. A great "About Us" page adds personality and builds trust. Neglecting customer support : When things go wrong, people need help fast. Make contact info easy to find and think about adding live chat for instant support. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a website to sell FAQ How can I track and analyze website performance? To track and analyze website performance, digital analytics tools are essential. Google Analytics offers in-depth statistics on visitors, helping understand customer behavior, source of traffic and popular pages. This data can help you make informed decisions to improve your website's performance. When you build a website with Wix, you’ll automatically have access to Wix analytics , which includes information on website traffic, visitor behavior, conversions and more. Should I offer discounts or promotions on my online store? Offering discounts and promotions on your online store can be a great strategy to attract customers and boost sales. Promotions can be used to clear out old inventory, encourage bulk purchases, or incentivize repeat buying. They can also be a tool for acquiring and retaining customers. You can also try out loyalty programs where customers register to your site and get exclusive discounts and deals, or better prices for spending more.  Is it important to have a mobile app for my online store? While a mobile app can enhance user experience, it's not mandatory. Ensure your website is mobile-friendly, as many customers prefer browsing and shopping on their smartphones. If you decide to create an app, one of the most straight-forward options is using an app builder  to convert your existing website content into an app.  Can I sell internationally on my online store? Yes, selling internationally can be a great way to expand your business and reach a broader audience. Before diving into international sales, carefully consider the implications this can have on your business. First, you need to ensure your eCommerce platform supports international transactions and currencies. Additionally, you must understand the shipping and customs procedures for each country you plan to sell in, including costs and laws, to avoid unexpected issues. It's also vital to ensure your website is translated appropriately and consider cultural nuances in the regions you aim to serve. Lastly, you must accommodate for region-specific marketing strategies and customer service needs.  How much does it cost to make a website to sell online? The cost of making a website to sell online can vary greatly, depending on a number of factors. Everything from the website's complexity to the eCommerce platform used can impact these costs. Plus, if you design and create the site on your own or hire a professional website designer , this can also impact both cost and time. Considerations like website hosting, purchasing a domain name and investing in SEO are important for overall costs to create a website to sell. To learn more, see our guide on how much does an eCommerce website cost  to estimate your expected costs. Can I build an online store for free? Yes, it's possible to create an online store for free. With Wix, you can start your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our business and eCommerce premium plans . What are the most profitable items to sell online? When deciding what to sell, consider factors like competition, profit margins and sourcing and production costs for your chosen products. Keep in mind that the online market is dynamic, so staying adaptable to changing consumer preferences is key for long-term success. Here are some highly profitable items to sell online: Luxury goods:  Jewelry, apparel, high-end gadgets Digital products:  Online courses, software subscriptions Health and wellness offerings:  Niche products with proven benefits Software-as-a-service (SaaS):  Tools solving specific B2B problems Subscription boxes:  Curated high-quality products or niche items

Get started by:  Creating an online store →  |  Getting a domain → Learning how to sell photos can be the first step toward turning your creative passion into a real business. This guide will walk you through everything you need to know, from finding your niche to building a website that makes it easy for customers to buy your work. You've already honed your skills behind the lens and now it's time to build a photography business that shows off your talent. With a professional website builder like Wix, you can create a stunning photography portfolio and an online store all in one place, giving you full control over your brand and your photo sales. TL;DR: How to sell photos online Here’s what you’ll find in this guide. For professional photographers, a dedicated website is your gallery and your storefront. It allows you to present your work exactly how you want, build a direct relationship with your customers and keep the profits from your sales without paying commissions to third-party marketplaces. Step Action 01. Define your photography niche Specialize in a specific style to attract a dedicated audience. 02. Choose an ecommerce website builder Select a platform that offers beautiful galleries and e-commerce tools. 03. Build your online photography portfolio Curate your best work to create a powerful first impression. 04. Set up your online store Add your photos as products, set prices, and configure payment options. 05. Market your photography Promote your website and photos to reach potential buyers. How to sell photos in 5 easy steps Turning your camera roll into a revenue stream is more straightforward than you might think. Following these steps will help you set up a professional photography business, attract customers and start making sales. Define your photography niche Choose an ecommerce website builder Build your online photography portfolio Setup your online store Market your photos 01. Define your photography niche Before you start selling online, it helps to know what makes your work special. Are you drawn to breathtaking landscapes, intimate portraits or dynamic street photography? Focusing on a specific niche helps you stand out and attract an audience that genuinely loves your style. It also makes your marketing much more effective because you know exactly who you're talking to. Think about what you enjoy shooting most and what you do best. Your niche could be as broad as travel photography or as specific as black-and-white photos of coastal cities. Once you have a clear focus, you can build a photography portfolio and brand that speaks directly to your ideal customer. 02. Choose an ecommerce website builder Your website is your personal art gallery and you need a platform that not only makes your photos look their best but helps you sell them too. A professional ecommerce website builder like Wix gives you everything you need to create a stunning portfolio and run an online store. You can choose from hundreds of designer-made website templates created specifically for photographers. Explore these photography website templates to get started. Look for an ecommerce builder , like Wix, that offers high-resolution image galleries, secure e-commerce capabilities and creative freedom. With Wix you you can easily sell your photos as digital downloads or high-quality prints. It also includes payment processing and even partners with print-on-demand services, so you have multiple ways to sell your photos online. 03. Build your online photography portfolio Your portfolio website is the heart of your website. This is your chance to make a strong first impression, so it's important to curate your best images. Choose a selection of photos that showcase your unique style, technical skill and the niche you've chosen. Quality over quantity is the rule here and a small collection of amazing shots is more powerful than a large gallery of average ones. Organize your portfolio into logical galleries or projects. This helps visitors navigate your work and understand your range as a photographer. Use a clean, modern layout that puts the focus on your images, letting them shine without distraction. 04. Set up your online store Once your portfolio is ready, it's time to turn it into a store. Decide how you want to sell your photos. You can offer them as digital downloads, which is great for clients who need images for websites or marketing. Or, you can sell them as physical prints, canvases or other products. With an online store website builder like Wix, selling online is simple. You can upload your images, set your prices and write compelling descriptions for each piece. Configure your payment options to accept credit cards and other methods. If you sell prints, you can connect to a print-on-demand service that will handle the printing and shipping for you. 05. Market your photos With your website live and your store open, you need to let people know you're in business. Start by sharing your website on your social media channels. Use platforms like Instagram and Pinterest, which are highly visual and perfect for photographers. Post your best work and always include a link back to your site. Consider starting a blog on your website to share the stories behind your photos or offer photography tips. This can help attract visitors through search engines and establish you as an expert. You can also use email marketing to build a list of followers and notify them when you add new photos to your store. How to sell photos FAQ What type of photos sell best? Photos that evoke emotion and tell a story tend to sell very well. People often buy images they can connect with personally. Popular categories include breathtaking landscapes, authentic human portraits, high-quality food photography and images of people working or collaborating, which are in high demand for businesses. Should I sell my photos on my own website or a stock photo site? Selling on your own website gives you complete creative control and lets you keep 100% of the profits. Stock photo sites can offer wider exposure to larger audiences but provide a much smaller commission on each sale. Many photographers do both, using stock sites for extra income while directing serious clients to their personal website. How should I price my photos? Pricing depends on several factors, including whether you're selling a digital license or a physical print, the image resolution, your experience level and usage rights. For prints, you'll need to account for printing and shipping costs. Research what other photographers in your niche are charging to get a good baseline but don't be afraid to price your work based on its value.

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Your website’s data is stored securely on a global server network, ensuring site reliability  and website accessibility  worldwide.  Wix optimizes hosting for fast loading speeds and handles updates automatically. Routine tasks like server management and performance optimization are taken care of, so you can focus on your work.  No technical expertise is needed to use Wix. It’s designed for all skill levels and integrates with third-party tools, helping you expand your website easily. Wix hosting also scales with your business, growing effortlessly alongside you. Learn more: Does Wix host websites? How to host a website for free How to choose web hosting Benefits of Wix hosting 01. Easy to use Wix hosting is designed with simplicity in mind. With everything built into the website builder, Wix seamlessly integrates hosting services, so you can focus on building and sharing your site. Hosting is included in all Wix plans, so you never need to manage an external provider. 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