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Turn your ideas into sales and start selling with Wix dropshipping →   If you’re planning to use a website builder  to start an online business, these dropshipping statistics will help you understand what it really takes to succeed with a dropshipping website . From market growth to profit margins, the data gives you a clearer picture of what works, and what doesn’t, in today’s eCommerce world. Taken together, these insights show what it takes to create an eCommerce website  that’s set up for long-term growth, so you can make smarter decisions from day one and focus on strategies that truly move the needle. Let’s get started. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: dropshipping statistics Dropshipping continues to grow rapidly, driven by eCommerce expansion, AI design tools and low-barrier business models. About a third of online retailers now use dropshipping, so for those looking to understand how to start dropshipping , learning these statistics is as important as choosing reliable dropshipping suppliers . The model is especially thriving in clothing dropshipping , electronics and beauty dropshipping , highlighting some of the best dropshipping products  to sell. While profit margins are modest (10–20%), focusing on niche products, supplier relationships and data-driven marketing can determine if dropshipping is worth it  for your business. Key growth markets include North America and Asia-Pacific, where technology adoption and eCommerce infrastructure are fueling new opportunities. Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” – Bruno Brito, dropshipping specialist and CEO of Empreender Learn how to sell online   smarter and discover the best dropshipping website builders  to support your growth from day one. Dropshipping statistics you need to know Market size and growth Is dropshipping profitable? Top products and niches Navigating the challenges Typical profit margins Automation and AI Myths vs reality 01. Market size and growth The market is enormous, and still expanding rapidly. According to a study done by Grand View Research , the global dropshipping market was valued at US$365.67 billion in 2025 and is projected to hit US$1.25 trillion by 2030 by 2030. That's a compound annual growth rate (CAGR) of 22%, which signals incredible momentum and opportunity. Another report projects even faster growth, estimating the market could reach $3.47 trillion by 2033  with a CAGR of 28.43%. What does this growth look like in practice? A significant portion of online retailers have already embraced this model. More than 27% of online stores  now use dropshipping as their primary method for getting products to customers. Regional highlights Region Market share/growth Notes North America ~33% of revenue in 2025 Fashion is the largest segment, AI and automation streamline operations Asia-Pacific Largest market share, CAGR 24–28% Strong eCommerce infrastructure, high smartphone adoption, robust manufacturing Europe Growing CAGR 2025-2030 Shift to local suppliers for faster shipping, regulatory compliance Key takeaway:  The market is not only expanding in size but also diversifying in terms of products and regional opportunities. Want to dive deeper into eCommerce statistics  and print on demand statistics  to grow your online store? Start exploring now. 02. Is dropshipping profitable? One of the biggest questions for any new business owner is about profitability. Dropshipping offers a unique financial structure. By removing the need to buy and store inventory, you can start your business with less capital. The data shows that dropshipping can be very profitable. Businesses using this model can earn 50% more profit  than retailers who manage their own inventory. This is because your overhead costs for storage and handling are much lower. However, it's also a competitive field. One of the main challenges is that profit margins can be slim, especially at first. Success often depends on selling a high volume of products. Amazon, for example, charges fees of 10-15% on sales , which can cut into your earnings on low-margin items. Having a smart dropshipping pricing strategy and finding the right niche are important for building a profitable store. Key takeaway : It’s not a guarantee. Expect testing, failures and iteration, the “easy business” promise is real, but so is the challenge. 03. Top products and niches Knowing what products are in demand can give you a huge advantage. While you can dropship almost anything, certain categories perform better than others. Currently, fashion is the leading segment, accounting for over 34% of the market . The fast-changing nature of trends means there is a constant appetite for new clothing, accessories and styles. This creates a perfect opportunity for dropshippers to offer fresh, exciting products without the risk of unsold stock. Following fashion, other popular categories include: Electronics & media Toys, hobby & DIY Furniture & appliances Food & personal care The food and personal care segment is one to watch. It's expected to grow at a rapid rate of 23.6% annually . More consumers are looking for organic, natural and sustainable products and dropshipping allows you to meet that demand by sourcing from specialized suppliers. Key takeaway : Fashion is a very common niche for dropshipping, but competition is fierce (choosing a sub-niche or brand angle helps). Learn more about niche dropshipping: Jewelry dropshipping T-shirt dropshipping Tea dropshipping Sticker dropshipping Coffee dropshipping Pet dropshipping Candle dropshipping 04. Navigating the challenges While dropshipping offers a lot of freedom, it’s not without its challenges. Being aware of the potential hurdles can help you prepare your business for success. The most common issue entrepreneurs face is finding good partners. A staggering 84% of eCommerce retailers say their biggest challenge is finding a reliable supplier. Your supplier is the backbone of your business, responsible for product quality and shipping times. A bad supplier can lead to unhappy customers and a damaged reputation. Another challenge is building a brand that connects with people. In a crowded market, specializing in a niche can help you stand out. Businesses that focus on a specific audiences, build strong communities and foster customer loyalty have a winning recipe. Key takeaway:  Success in dropshipping depends on choosing reliable suppliers and building a focused brand that connects with your audience. “Logistics in eCommerce encompasses everything necessary for your products to reach your customers. This includes everything from when they visit your online store, make a purchase and track their order, to storage, inventory management, transportation and delivery.” - Rubén Bastón, director of Marketing4eCommerce 05. Typical profit margins Profit margins in dropshipping are generally moderate, and understanding them is critical for planning your store’s pricing and marketing strategy. While gross margins can vary by niche and product, most dropshippers operate in the 10–30% range. Keeping track of all costs, including product, shipping, returns and advertising, is essential to maintain a profitable business. 10–30% gross margin : According to DropSure , typical profit margins range from 10% to 30% depending on product and marketing strategy. Target margins for growth : Dropship‑it recommends aiming for 20–30% gross margin to sustain growth and reinvest in marketing. Key takeaway:  Profit margins in dropshipping are realistic but not huge. To build a sustainable store, aim for 10–30% net margins and carefully manage advertising, product costs and fulfillment efficiency. Metric Details & recommendation Typical gross margin 10–30%, varies by product and marketing strategy Target margin for growth 20–30% gross margin to sustain growth and reinvest in marketing Key considerations Track all costs: product, shipping, returns and advertising Key takeaway Margins are realistic but modest; careful cost management is essential 06. Automation and AI Technology is reshaping the dropshipping landscape, and AI plus automation are now must-have tools if you want to compete. Statista reported that by 2025, around 33% of eCommerce sellers have fully integrated AI into their operations, while another 47% are experimenting with it for specific tasks. According to Statista, here are some of the most powerful ways automation and AI are changing dropshipping: Higher efficiency, less manual work : According to a data‑driven 2025 trends report, 79% of successful dropshippers now use automated order processing systems, which reduces manual errors by roughly 94%. Smart pricing = better margins : Those same reports show that automated pricing tools help dropshippers increase profit margins by an average of 23%, thanks to real‑time, dynamic pricing moves. Fewer staff, more scale : Dropshippers using full automation say they operate with 57% fewer employees while managing 3.2 times more products than those still doing things manually. AI-powered customer support : Over 62% of dropshipping businesses now rely on AI-based service solutions, like chatbots and for many, these bots handle up to 47% of customer queries. Trend spotting & inventory forecasting : Nearly 47% of top-performing dropshippers say they use AI-powered product selection tools and 83% of those report improved inventory planning. Predictive ad spend : AI-driven predictive analytics help dropshippers reduce ad spend by an average of 31%, thanks to more accurate targeting and timing. Better product descriptions = more sales : AI-generated product copy isn’t just faster, for many dropshippers, it lifts conversion rates. One report shows AI‑written descriptions yield 27% higher conversion vs. generic supplier copy. 07. Myths vs reality Myth Reality Dropshipping is a get-rich-quick scheme Only a minority of stores become sustainable. Most beginners face a steep learning curve and need consistent marketing, supplier management and testing to reach profitability Margins with be huge if you find the "right" product Many stores operate on average gross margins of 10–20%, though certain niches (like private-label products) can reach 25–30% You don’t need marketing to make sales Around 85% of dropshippers rely heavily on paid ads or influencer partnerships to drive traffic and conversions. Without marketing, even the best products may never sell Any product can sell if you list it online Only 20–30% of products in a typical dropshipping store generate most of the revenue, highlighting the importance of product research and niche targeting You can run a dropshipping store entirely passively Successful stores often require daily monitoring, customer service, inventory management and ad optimization. Automation helps, but hands-on management is still crucial for profitability You don’t need a brand to succeed 73% of top-performing dropshippers emphasize branding and customer experience as key differentiators. Even low-cost entry models benefit from strong brand identity Dropshipping statistics: what the numbers actually tell us Huge market = opportunity + competition: The scale of the market shows real demand, but also that many sellers are entering. Margins constrain strategy: With average margins fairly tight, your customer acquisition and retention strategies are very important. Most sellers don’t make it long-term, but that’s partly a function of expectations: Because the barrier to entry is low, many people try dropshipping as a side hustle, not necessarily as a long-scale business. Dropshipping statistics: practical takeaways for starting your store Start with narrow product + audience focus : A tight niche reduces competition and improves conversion. Prioritize supplier reliability & shipping visibility : Late deliveries or bad quality kill margins. Optimize unit economics before scaling ads : Calculate your Customer Acquisition Cost (CAC) vs your Average Order Value (AOV) and gross margins. Build retention from day one : Use email flows, upsells or subscription offers to increase lifetime value. Test small, measure fast, iterate : Run small ad tests, measure Return on Ad Spend (ROAS) and refine before scaling. Ready to start your dropshipping journey? The numbers are clear: dropshipping is a dynamic, fast-growing industry packed with opportunity. With massive market growth, the potential for high-ticket dropshipping and innovative tools for automated dropshipping , there’s never been a better time to learn how to start an online store . Success hinges on a smart strategy. Research a niche you’re passionate about, partner with reliable dropshipping suppliers for branded dropshipping and create a memorable brand identity. By delivering real value to your customers and leveraging technology, you can turn your online store into a thriving business, whether you’re exploring dropshipping vs eCommerce  or scaling your first venture. Build your dropshipping website  today and start selling custom merch  to a global audience → Dropshipping statistics FAQ What are the latest dropshipping statistics that show industry trends? Understanding dropshipping statistics helps you identify current market trends, emerging product categories and consumer behavior. Even without exact numbers, these insights can guide your decisions on which niches to target and how to position your online store. How can understanding dropshipping statistics help grow my online store? By analyzing dropshipping statistics, you can spot opportunities for growth, optimize product selection and refine marketing strategies. Knowing which areas of the market are expanding or becoming saturated allows you to make smarter business choices. Why are dropshipping statistics important for eCommerce entrepreneurs? Dropshipping statistics provide a snapshot of the industry’s health, growth potential and competitive landscape. Entrepreneurs can use this information to evaluate whether a niche is viable, how to differentiate their brand and which strategies are most likely to succeed. What do dropshipping statistics reveal about market opportunities and niches? Trends in dropshipping statistics often highlight which product categories and customer segments are growing. This helps you focus on niches with high demand, tailor your offerings and stand out in a competitive online marketplace. How can I use dropshipping statistics to make smarter business decisions? Using dropshipping statistics as a guide allows you to make data-driven choices in areas like product sourcing, supplier selection, pricing and marketing. Even without exact figures, understanding trends and patterns can improve profitability and long-term success.

Turning your idea into a business? Start with a domain name→ For entrepreneurs, starting a Limited Liability Company (LLC)  in Pennsylvania can be an exciting endeavor. This article will walk you through the key steps in forming an LLC, from brainstorming business name ideas  to weighing the costs and benefits involved. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to navigate starting an LLC  is crucial. As we outline the process of starting a business , remember that starting an LLC is more than just legal documents. With proper preparation, your LLC can become a stable, profitable business. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start an LLC in Pennsylvania in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File a Certificate of Organization Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name Choosing a name for your LLC is the first step in starting a business in Pennsylvania . This is not only an artistic process it's also very much a legal one which makes it important to get right. Your company name should be distinct and neither too similar nor the same as any other name that is on file with the Pennsylvania Secretary of State . To ensure that your chosen name complies with state laws, make sure it ends in "LLC," "L.L.C.", or "Limited Liability Company." In PA there is no legal requirement to publish your LLC or its name in newspapers once established. Here's how you can create a business name that stands out and meets legal requirements: Check for availability : Use the Pennsylvania Secretary of State's online database to search for existing business names.  Follow naming guidelines:  Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury). Consider your online presence : Perform a domain search  if you plan to also focus on creating a website. It makes sense, for branding, that your domain name and business name are the same. Tip:  Consider using a business name generator to choose your LLC name. 02. Choose your registered agent Every LLC in Pennsylvania must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Generally in PA they call this a registered office but it's the same as an agent. Your registered agent must be available during regular business hours and have a physical address in Pennsylvania. PO or mail boxes are not allowed. Need help setting up your LLC? Wix has partnered with LegalZoom , the No. 1 choice for online business formations to help you start, run, and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Pennsylvania. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , follow these general steps: Identify requirements: Check with local and state agencies to determine what permits you need. Complete the applications:  Fill out all required paperwork accurately and submit them to the appropriate authorities. Pay any fees : Be prepared to pay any associated fees for obtaining your permits. Let’s say you want to  start a trucking business  in the state. First, you’ll need a permit to operate. For example, if you plan to haul goods within Pennsylvania, you'll need an intrastate motor carrier license. If you plan to haul interstate, then you'll need a Department of Transportation number and a Federal Motor Carrier Safety Administration (FMCSA) number. Learn more: How to get a business license 04. File a Certificate of Organization The Certificate of Organization is a critical document that officially creates your LLC in Pennsylvania. You'll file this with the Pennsylvania Secretary of State, either online or by mail, along with the required filing fee.  Fill out Form DSCB 15-8821 : This is the specific form used for filing an LLC's Certificate of Organization in Pennsylvania. Submit and pay fees : Complete the submission process by paying the $125 filing fee. Docketing statement DSCB:15-134A :  A supplemental form required for tax setup. 05. Draft your LLC operating agreement While not legally required in Pennsylvania, creating an LLC Operating Agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for any type of business .  Here’s why an operating agreement is important: Clarifies business rules and guidelines : It sets clear expectations for members regarding operations and conflict resolution. Protects your LLC status : Helps maintain limited liability status by proving that your LLC is a separate business entity . Prevents misunderstandings : Reduces potential disputes among members by detailing policies and procedures for how the business should be run. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN)  is necessary for hiring employees, opening bank accounts and filing taxes as an LLC. You can apply for your EIN via the IRS website, either online or through the mail. Make sure to understand your business tax obligations as an LLC owner. You'll need to research state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Pennsylvania for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the Pennsylvania Office of Comptroller Operations .  PA has a complex local tax system and depending on where your office is, you may owe a business privilege tax or mercantile tax to your specific municipality or borough. 07. Organize annual reports Starting in 2025 , Pennsylvania will require LLCs to file annual reports to keep their information up-to-date with the state. These reports will need to include current contact information and details about your business operations over the past year. To ensure you’re compliant with this make sure to:  Know due dates : Your Pennsylvania Annual Report will be required each year by September 30th.  Maintain proper records:  Keep accurate records throughout the year to simplify report preparation when due dates approach. Submit and pay fees : Complete the submission process by paying the $7 filing fee. How much does it cost to start an LLC in Pennsylvania Starting an LLC in Pennsylvania involves various costs, which are essential to budget for when planning your business. Here's a breakdown of the expenses you can expect: Filing fee for Certificate of Organization: The state of Pennsylvania requires a fee to file your Certificate of Organization. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $125 . Registered agent fees:  If you choose to hire a professional registered agent, you will need to pay for their services. Fees vary depending on the provider and the level of service you require. State business permits and licenses: The cost for permits and licenses can vary widely depending on the type of business you're starting and the specific regulations in your industry. Operating agreement: If you decide to have your Operating Agreement drafted by a professional, there will be legal fees involved. However, drafting it yourself can reduce costs. Employer Identification Number (EIN): Obtaining an EIN from the IRS is free, so there's no cost associated with this step. Annual report filing fee : There is an annual fee for filing your LLC's report with the state of Pennsylvania. This recurring cost keeps your business in compliance with state regulations. State taxes: Depending on your business structure and operations, you may be subject to various state taxes. It's important to consult with a tax professional to understand these costs fully. Additional costs may include: Legal or financial consulting fees : If you need professional advice during the formation process, these services will add to your startup costs. Domain registration and website creation : Learning how to make a website is crucial in today's online market. Costs here include domain registration  and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need various types of insurance to protect your LLC. Learn more: How much does it cost to start an LLC Who can start an LLC in Pennsylvania To form an LLC in Pennsylvania, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC before you begin the process. You must be at least 18 years old to create an LLC in Pennsylvania. There is no residency requirement to start an LLC in Pennsylvania. You don't have to live in the state or even in the United States to form an LLC here. You must have the legal capacity to enter into a contract. This means that individuals who are not barred by law due to any reason can start an LLC. Most types of businesses can be structured as an LLC, but certain professional services may require a different business entity, such as a Professional Corporation or Professional Limited Liability Company. An LLC can be formed by one person (a single-member LLC) or multiple people (a multi-member LLC). There's no maximum number of members. Your LLC must have a registered agent with a physical address in Pennsylvania. This can be a member of the LLC or a third-party service. Benefits of starting an LLC in Pennsylvania Forming an LLC in Pennsylvania offers a range of advantages that can greatly appeal to business owners. These benefits of an LLC encompass legal protections and tax advantages, making it a popular choice among many entrepreneurs. Limited liability protection As the name suggests, owners (members) of an LLC have limited liability. This means your personal assets are typically protected if your business is sued or incurs debt. Launching your business as an LLC is a great way to separate your business from your personal assets. Should your company face a lawsuit, an LLC can protect your home, car, or personal bank account from being impacted. Shylene D’Addario, VP and associate general counsel at LegalZoom Pass-through taxation LLCs often benefit from pass-through taxation where the business itself is not taxed. Instead, profits and losses are passed through to the members' personal tax returns, potentially leading to tax savings. Management flexibility Unlike corporations, LLCs have fewer formalities and can be managed by its members or appointed managers, providing flexibility in how the business is run. Ease of formation and maintenance Forming an LLC in Pennsylvania is relatively straightforward, and the ongoing maintenance requirements are less burdensome than those for corporations. Credibility with customers and partners Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an  .llc domain  for your website to reinforce this trust.  Disadvantages of starting an LLC in Pennsylvania While there are many benefits to starting an LLC, there are also some potential drawbacks to consider. Understanding both the benefits and disadvantages of starting an LLC will help you make a more informed decision about whether it's the right business structure for your needs in Pennsylvania. Limited growth potential If you plan on seeking outside investors or going public in the future, the structure of an LLC may limit these opportunities compared to a corporation. Going public usually requires needing to be able to offer shares or stock in a company, which isn't possible with an LLC. Self-employment taxes Members of an LLC may be subject to self-employment taxes on their share of the profits since they're considered self-employed by the IRS. Varied state laws Each state has its own laws governing LLCs, so if you do business in multiple states, you'll need to understand and comply with each state's regulations. Why start an LLC over another business entity in Pennsylvania? Choosing the right business structure is crucial for entrepreneurs. In Pennsylvania as in many states, forming an LLC is often preferred because of its specific advantages. But it's always important to compare it with other types of business structures to understand why an LLC might be the best choice for your situation. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. LLCs also offer these unique advantages: Operational flexibility:  Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, meaning greater operational flexibility. Fewer record-keeping requirements : An LLC has less stringent requirements for record-keeping and reporting compared to a corporation. Profit distribution flexibility : Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held. You've formed your LLC in Pennsylvania, now what? After successfully incorporating an LLC in Pennsylvania, the process of building and growing your firm only begins. There are numerous critical measures you should take to ensure that your LLC runs efficiently and in compliance with state rules. Open a business bank account   To keep your personal and business finances separate, open a bank account solely for your LLC. This will simplify accounting and tax filing and help maintain your liability protection. Obtain necessary insurance   Depending on your type of business, you may need various insurance policies. Common types include general liability insurance, professional liability insurance, and workers' compensation if you have employees. Be compliant with state laws   Ensure that you adhere to all state laws regarding your LLC. This included filing a Decennial Report every ten years with the Pennsylvania Department of State. ( This requirement is no longer relevant and has been replaced, from 2025 with an annual report requirement.) This annual report must be filed by September 30 each year and as of 2025 costs US$7 to file. Failure to report or make the deadline can lead to administrative dissolution. Keep accurate records   Maintain detailed records of all business transactions, contracts and decisions made by the members. Good record-keeping can protect your legal and financial rights. Understand tax obligations   Familiarize yourself with federal, state and local tax requirements. Depending on the nature of your business, you may need to pay sales tax, payroll tax or other industry-specific taxes. Additionally, focus on these areas to manage and grow your LLC: Understand ongoing compliance requirements:  Familiarize yourself with any annual filings or fees required by the state of Pennsylvania to keep your LLC in good standing. Develop a strong brand identity : Create a logo with a logo maker , establish a brand voice and build a professional website to present a cohesive image to customers.  Implement a good accounting system:  Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately. Network and market your business : Join local business associations, attend networking events, and use online platforms to connect with potential customers and other businesses. Effective marketing strategies can drive growth and increase revenue. For more information on how to start an LLC by state How to start an LLC in Maryland How to start an LLC in Washington State How to start an LLC in Texas How to start an LLC in California How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Florida How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Pennsylvania FAQ Do I need a lawyer to form an LLC in Pennsylvania? While it's not a legal requirement to hire a lawyer to form an LLC, consulting with one can be beneficial, especially if your business has complex legal needs or you're unfamiliar with the process. How long does it take to form an LLC in Pennsylvania? The time it takes to form an LLC can vary. Once the Certificate of Organization is filed, it typically takes the state about 7-10 business days to process. Expedited services are available for an additional fee if you need it done faster. Can I secure my business name before forming my LLC? Yes, you can reserve a business name for up to 120 days by filing a Name Reservation application with the Pennsylvania Department of State and paying the required fee Can I operate my LLC from home? Yes, you can operate your LLC from home but you may still need to comply with local zoning laws and obtain any necessary home-based business permits. What taxes am I liable for with my LLC in Pennsylvania? You may be liable for federal taxes, among them, income tax, self-employment tax, employment tax and estimated taxes, depending on how many members your LLC has and if you hire employees. In terms of state taxes you may be liable for: Pennsylvania corporate net income tax: Pennsylvania imposes a corporate net income tax on most businesses, including LLCs. The tax rate is 9.99%. Sales tax: If your LLC sells tangible personal property or certain services, you're required to collect and remit sales tax to the Pennsylvania Department of Revenue. Can I form a benefit LLC in Pennsylvania, similar to a benefit corporation? Unlike some states, Pennsylvania doesn't have a specific benefit LLC structure. However: You can form a traditional LLC and include social or environmental objectives in your operating agreement. Pennsylvania does recognize Benefit Corporations, which could be an alternative if the corporate structure suits your needs. You can pursue B Corp certification for your LLC through B Lab, a non-profit organization headquartered in Pennsylvania, to demonstrate your commitment to social and environmental performance. Are there any special considerations for forming an LLC in Pennsylvania's Keystone Opportunity Zones? Forming an LLC in a Keystone Opportunity Zone (KOZ) can offer unique benefits for business owners: Businesses in KOZs may be eligible for state and local tax abatements, including corporate net income tax, capital stock/foreign franchise tax and property tax. The application process for these benefits is separate from LLC formation and requires coordination with local KOZ coordinators. Be aware that KOZ benefits typically have job creation or capital investment requirements. Some zones have specific industry focuses, so check if your business aligns with local economic development goals. How does Pennsylvania's restricted professional company status affect LLCs in certain industries? Pennsylvania has specific rules for professional LLCs: Certain professions (lawyers, doctors, accountants) must form a restricted professional company rather than a standard LLC. All members of a restricted professional company must be licensed in the relevant profession. These LLCs must include restricted professional company or R.P.C. in their name. They may have additional regulatory requirements depending on the profession. Some professions, like architecture, can form standard LLCs but must still meet profession-specific regulations.

Get started Dropshipping today When you’re running a dropshipping business, one of the most critical decisions you’ll have to make will be around pricing. How much should you charge your customers? After all, your pricing will have a ripple effect on everything else—from your profits and competitiveness to how customers perceive your products. In short, a solid pricing strategy promises a steady cash flow, while strengthening your position in the market.  However, setting the right price is easier said than done. In this article, we’ll explore how to price dropshipping products in a way that makes sense. Keep reading for tips on different pricing approaches and finding your sweet spot.  Get started with a dropshipping website builder  that can help you build and grow your dropshipping business.  What is a dropshipping pricing strategy? A dropshipping pricing strategy refers to your method of setting prices for products that are procured and shipped by a third party. (Learn more about what is dropshipping. ) While your dropshipping suppliers handle order fulfillment, you’re responsible for marketing and taking orders around your products. This includes knowing how to make a website , manage prices and draw people to your store.  Unlike other retail pricing strategies, a dropshipping pricing strategy needs to factor in costs owed to your third-party manufacturer or supplier. Depending on your agreement, you may still have to cover shipping costs, for example, in addition to per-order and/or transaction fees.  Metric Formula Goal Total product cost Product cost + shipping cost + transaction fee Keep this under 40% of sale price Gross margin (Retail price - total product cost) / retail price Aim for 60%+ margin CPA (cost per acquisition) Total ad spend/# of orders Must be lower than your dollar profit margin How to set your dropshipping product prices There’s a suitable dropshipping pricing strategy for every product type or business model. However, keep in mind that your strategy may evolve as you go from learning how to start dropshipping  to getting more familiar with your audience and your dropshipping niche  over time.  Regardless of which strategy you choose, there are also several basic steps you’ll want to take: Define your minimum retail price Understand your market or niche Research your competitors Get to know your target audience Set your markups 01. Define your minimum retail price To get started, calculate a base retail price for every product. This price should cover all expenses, including marketing, operations, packaging, shipping and others. The minimum retail price for any given product should ensure that you don’t lose money on a sale.  If you're going through a supplier, the minimum price will depend a lot on them too. There are various print on demand companies and dropshipping marketplaces that can help you figure out what that price should be. Getting a firm grasp on your minimum prices will give you a good start, letting you know how low you can go. Once you’ve defined your price range, you can create dynamic pricing without risking profitability.  Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 02. Understand your market or niche Though your expenses and costs can make or break your profits, it’s equally important to understand your target market and any seasonal or year-round factors. To this end, you’ll want to study: Product availability:  Sometimes, products aren’t widely available and are in high demand, allowing you to increase the price. Alternatively, some products may be widely and readily available, so you might lower your prices to stay competitive. Product seasonality:  Some items will sell better in specific seasons. For example, swimsuits are more prominent in the summer and spring, while wool coats are in higher demand in the winter. Demand may fluctuate a lot throughout the year for dropshipping niches like: Coffee dropshipping Beauty dropshipping Reverse dropshipping Jewelry dropshipping Digital dropshipping Clothing dropshipping White label dropshipping Tea dropshipping Sticker dropshipping Pet dropshipping Candle dropshipping B2B dropshipping T-shirt dropshipping 03. Research your competitors Given that multiple sellers could be dropshipping the same product as you, you’ll want to pay extra attention to the competitors around you.  Rather than focusing on the big-name retailers, consider other brands or dropshippers in your specific niche. Check out their online stores and presence on third-party marketplaces, like Amazon or social media. Analyze their pricing structures, marketing methods and customer satisfaction to help guide your thinking. Generally speaking, if your competitors offer the same or similar products, you’ll want to avoid charging more unless you’re including something extra or different. For example, let’s say that plain water bottles sell for $10. You could potentially charge $15 by offering a product that is BPA-free or made in the USA.  That said, don’t get caught in a race to the bottom. If you’re always lowering pricing to stay ahead of the competition, you’ll risk financial instability. Instead, use pricing as a stepping stone and focus on providing better customer service and differentiating your store. 04. Get to know your target audience Ultimately, understanding your target audience is the key to making sales. Finding out who they are—age, geographic location, income, interests, etc.—can help you make the right decisions regarding marketing and pricing. But think beyond demographics. Consider how customers evaluate products like yours and what they expect from both your product and business. Look into factors like: Buyer purchasing behavior (e.g., where they find and research new products) Purchase rate (i.e., one-time, monthly, weekly) Seasonality The highest price they’re willing to pay What they value most (e.g., price, quality, brand reputation, etc.)  05. Set your markups Your markup rate must strike a balance between making a profit and producing steady sales. It may be helpful to calculate your competition’s markup and work from there. You can calculate it just like you would your own, using your competitor’s online retail price and estimated wholesale price. Once you’ve done your research and determined the retail price range, you’re ready to start thinking about strategic pricing. Noodle on the different approaches as presented below and be open to testing different options before doubling down on one. Why you need a dropshipping pricing strategy Overall, pricing is a key element of marketing dropshipping products  effectively and is beneficial for these reasons: Protect your profits: Without a well-researched dropshipping pricing strategy, you could be selling at a loss on all items. Low prices cause you to lose profits, though higher ones may lead to fewer sales—you need to find a good in-between price.  Helps you gain a competitive edge : Dropshippers often compete on price, so it’s extra important to keep a close pulse on your pricing and be prepared to adjust prices based on your competitors. That said, there are various strategies you can experiment with to maximize your profits. Makes it easier to plan promotions: A clear pricing strategy can make your job easier when planning promotional events. It can help you decide on the right discounts and offers to extend to your customers while guarding your profits.  Mitigate risks : By accounting for all costs and potential challenges (like returns or shipping issues), a pricing strategy helps mitigate risks associated with dropshipping. It serves as protection against unexpected expenses and market fluctuations. Types of dropshipping pricing strategies (with examples) Below are some of the most common dropshipping pricing strategies, plus various ways to implement them. Think about which would be most effective given your niche and product type.  Cost-based pricing Competitive pricing  Psychological pricing Bundle pricing Manufacturer suggested retail price (MSRP) Cost-based pricing The goal of this dropshipping pricing strategy is to cover all of your production costs while achieving a desired profit margin. This pricing strategy is popular among manufacturing companies but can be equally useful for dropshipping operations. There are several key pricing methods within this category.  Cost-plus pricing  Cost-plus pricing sets a final price by adding a desired profit market (a.k.a. “markup”), which can be either a fixed percentage or dollar amount, to your total business costs.  For example, if you know your cost of goods sold (COGS) is $10 per unit, and your other fees (such as shipping, transaction fees and packaging) amount to $6 per order, then your total business costs equal $16. Let’s say you want your profit margin to be 50%. This gives you: $16 (total business costs) + $8 (markup amount; 50% of $16) = $24   Your final price would be $24 per unit.  Note that when calculating your business costs, it’s important to include all of your dropshipping expenses like:  Software Bank and processing fees Returns and refunds Shipping Platform fees Sourcing products Salaries and payments Break-even pricing Break-even pricing looks at how much you need to charge for each product to cover all of your costs (both fixed and variable) without making a loss.  Fixed costs include things like office equipment, software subscriptions and insurance, which remain constant regardless of how many products you sell. Variable costs include things like per-unit costs and marketing costs that vary with the volume of sales you make or orders that are fulfilled. To calculate your break-even price, use the following formula: Break-even price = Fixed costs/number of units + variable cost per unit After determining your break-even price, you can include a desired profit in your pricing. This would change the formula to:  Break-even price (with markup) = (Fixed costs + desired profit)/number of units + variable cost per unit  Alternatively, some sellers may choose to set a price below their break-even point and sacrifice profitability to gain more market share. For instance, If your product is sold by multiple dropshippers and lacks unique features, your competitors might try to win customers by offering the lowest price (see more under “penetration pricing”). Tiered markup on cost The tiered markup on cost pricing strategy applies different markup percentages, depending on your product’s cost range. This strategy is particularly useful if you plan to sell products that run the gamut between low- and high-value items. It helps you profit from lower-priced items and avoid overpricing expensive things. Simply create levels or tiers for your items, then assign markup percentages. Your tiers could look something like this:  Cost up to $100: 10% markup Cost $101 - $500: 15% markup Cost $501 - $1,000: 20% markup Cost above $1,000: 25% markup Tip:  Using a dropshipping app like Importify  can simplify the process of adjusting and setting markups. It’s easy to use and offers many benefits. Competitive pricing As the name suggests, competitive pricing bases prices on your competitors’ activity. This approach may take priority if you’re competing in a crowded marketplace or on a sales channel like Amazon, where the sale (such as when you compete for the Featured Offer position) normally goes to sellers with affordable rates. Like cost-based pricing, there are several ways that this can play out.  Penetration pricing Penetration pricing refers to lowering your prices significantly below the competition to gain market share quickly. This is often used when a business is trying to enter a new market or introduce a new product; it can help you appeal to price-sensitive customers and discourage competitors from entering the market. Once you’ve built brand awareness and a larger customer base, you can raise the cost of your items and increase your profit margins gradually. Price matching  Like Walmart, you can promise to match lower prices offered by competitors for the same product. This can demonstrate a commitment to providing the best value and potentially prevent customers from shopping around. At the same time, this strategy involves around-the-clock monitoring and strong customer service to get right.  Premium pricing Set higher prices to create a perception of luxury, quality or exclusivity. This strategy may come in handy if you’re managing high-ticket dropshipping products that appeal to status-conscious consumers. Geographical pricing Geographical pricing involves setting different prices for the same product based on the location of your customer, allowing you to account for regional demand, local market conditions, currency exchange rates and shipping costs (among other factors). Bear in mind that this method can be complex and resource-heavy to manage, and potentially irk customers who perceive price differences as unfair.  Price skimming Under this strategy, you may choose to initially price your products high when they’re new, then reduce the price over time. The goal is to maximize revenue when demand is hot but to open up your product to price-sensitive customers when more competitors enter and your product is no longer a novelty.  Psychological pricing Psychological pricing is a strategic method where prices are set in a way that makes them appear more attractive or appealing to customers, often by creating an illusion of value, savings or affordability. Psychological pricing techniques include (but aren’t limited to):  Charm pricing This is when you set prices slightly below a round number, such as $9.99 instead of $10.00. This makes the price seem like a better value; as consumers read from left to right, they may perceive the price to be closer to $9 than $10. Odd-even pricing  Odd-even pricing is when you deliberately price items with odd numbers (e.g., $19.95) rather than even numbers (e.g., $20.00) to make them appear cheaper. Even prices are often used to convey value and quality, while odd numbers give the illusion of a bargain. Price anchoring Display a higher-priced item next to a lower-priced one to create a reference point. The lower-priced item then appears more affordable in comparison. Decoy pricing Decoy pricing is when you introduce a third, less attractive option to make the other two options more appealing. For example, offering a basic, advanced and premium product, where the advanced option is priced slightly less than the premium one, making the premium seem like a better deal. Clearance and sales pricing This is when you use phrases like "limited-time offer," "clearance sale" or "special discount" to create urgency and a fear of missing out. Similarly, you may choose to show a discounted price next to the MSRP or original price to highlight savings.  Free-plus pricing With shipping affecting price in most situations, one great approach to pricing is the free-plus strategy (a.k.a. “free plus shipping” or “freebie marketing”). You offer a product at no cost, but still cover costs or earn a profit by having customers pay for the shipping fee or by upselling products. Generally, this strategy works well when the free item has a high perceived value. For example, let's say you run a cosmetics company. You may offer a free sample kit of skincare products, with a shipping fee of $7.99. Once the customer tries and likes the products, they may return to purchase full-sized items. Bundle pricing Bundle pricing is when you sell multiple products or services together as a single combined unit, often at a lower price than if the items were purchased individually. Customers, in turn, may perceive this as a better value and feel inspired to purchase more. Bundle pricing can be both a psychological and a competitive pricing strategy, depending on how it is implemented and the primary objectives behind its use. Outside of creating a perception of value, this method can help differentiate your company.  Bundles can be presented in various ways, such as: Pre-packaged goods and bundles: Products are packaged and only sold together (e.g., multi-packs or holiday bundles) Virtual bundles: Customers can mix and match the items that they want to purchase together (e.g., buy-one-get-one-free deals, or build-your-own-kit offers) Make sure to communicate with your suppliers before offering bundles; suppliers need to be able to handle the logistics of shipping multiple items together.  Need a better way to upsell and cross-sell? Try  AppSell . Entice your customers with smart product bundle recommendations during or before checkout. Manufacturer suggested retail price (MSRP) MSRP is the price that manufacturers recommend for their finished products, primarily as a way to keep pricing consistent across resellers while still giving them a profit margin. You do not necessarily have to use the MSRP, however, it can serve as a starting point. (Note that MSRP is not to be confused with MAP policies, which manufacturers may formally enforce.) Some dropshippers might set their price lower than the MSRP to beat out the competition. Others may set their price a bit higher if products are in high demand.   Dropshipping pricing strategy tips As you try on different pricing strategies for size, here are a few tips for pricing dropshipping products effectively: Experiment and adjust prices as needed : In the dropshipping world, pricing isn’t set in stone. Experiment with varying price points, observing market and dropshipping trends and customer reactions. For example, you might have a popular or trending product and wonder if people may consider it a premium item by testing a higher amount. Account for returns: Returns are typically prevalent in dropshipping, since you don’t have as much control over product quality or shipping. Remember that if someone returns your items, you need to cover costs unless otherwise agreed upon with your supplier. It’s a good idea to factor in average return rates when deciding on the listing price of your items.  Consider cross-selling pricing:  Encourage potential customers to explore other products by using bundle strategies. This approach will boost your average order value and enhance the user’s experience on your  eCommerce website . Choose lower discounts:  Discounts often attract customers but can impact your profit margin. For example, instead of providing a percentage-off coupon, consider a value-added promotion, like more money off for a larger order or a buy-one-get-one (BOGO) free offer. Create that sense of urgency:  Some customers will put off buying, leaving things in their carts. Try using urgency-inducing language, to encourage purchasing sooner. For example, flash sales are only good for a short period of time. Likewise, “low stock” and other phrases can trigger FOMO. Pricing your products can be challenging, and it’s wise to avoid copying the prices of your competitors. Never lose sight of your profits: It’s all too easy to lose track of your profits as market conditions change and/or you start testing different marketing tactics. Remember to double and triple-check that you’re making the profit that you think you’re making. Tip : Check out our list of best dropshipping website builders . How do you calculate your dropshipping profit? To calculate your total dropshipping profit over a given period, you can use the basic formula below, which considers your revenue, the cost of goods sold (COGS) and other expenses (like advertising costs, subscription fees, etc.).  Gross profit = Revenue − (COGS + other expenses) Alternatively, you may choose to calculate net profit (which deducts expenses like returns, taxes and other operating costs from your total revenue) or per-unit profit. Each of these serves a different purpose and has a unique formula.  How to price products for dropshipping FAQ What is a good profit margin for dropshipping? The average profit margin for dropshipping  tends to range between 15-20%. However, margins may vary a lot depending on the niche and the cost of products. To get the most out of your dropshipping sales, it’s wise to aim for a profit margin that’s higher than 20%. Which dropshipping pricing strategy is best? There is no single “best” dropshipping pricing strategy. It depends on many factors, such as the competition, your target market and the products you’re selling. However, some popular strategies include:  Cost-based pricing Competitive pricing Psychological pricing  Bundle pricing

The perfect domain is just a click away: claim your domain →   Looking for a new home for your domain? If your current provider isn't meeting your needs or you want a better setup moving your domain name is easier than you think. A successful domain transfer  means that your website remains accessible and functional throughout the entire process.  We’ll break down the steps so you can move your domain name with confidence keep your site running and stay in control of your website. TL;DR: How to transfer a domain name You’ll get a simple rundown of the entire process of moving your domain name from checking eligibility and unlocking your domain to entering your authorization code and approving the transfer. You’ll also discover how to keep your site running during the switch, avoid delays and handle DNS updates once the transfer is done. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Check if your domain is ready for a transfer Pick a new registrar and prep your info Unlock your domain and grab your authorization code Start and approve the transfer Update DNS and settings so your site and email keep working To transfer a domain name , start by unlocking it with your current registrar and requesting the transfer code. Choose a new registrar, enter the domain and submit the code to start the transfer. Confirm the request through the approval email sent to you. Once approved, the transfer completes automatically in a few days. What is a domain transfer?  A domain transfer is the process of moving your website's name, also known as a domain name or  web address , from one web hosting service to another. This allows you to change where your website is hosted while keeping the same domain name and  URL  that your visitors are familiar with. Learn more: What is web hosting What is domain protection? How to build a website How much does a domain name cost How much does an SSL certificate cost Reasons to transfer a domain Understanding your motives for transferring the domain can help you make an informed decision and choose the right new host for your website. There are several reasons why you might want to transfer a domain name. These include: Dissatisfaction with current web host : You may be looking to switch from your current web hosting service because of poor customer support, frequent downtime or limited features. Better features and pricing : Some web hosting services offer better deals and lower prices that make transferring your domain an attractive option. Additional features such as domain privacy  protection or a website builder  that may be appealing to users. Consolidation of services : If you have multiple domains registered with different registrars, consolidating them all under a single DNS registrar can help streamline domain management  and reduce costs.  How to transfer a domain in 12 steps Verify your domain is eligible for a transfer Choose a new registrar and create an account Update your contact information Unlock your domain Obtain an authorization code Initiate the transfer with the new registrar Confirm the domain transfer Pay for your domain transfer Verify the domain transfer was successful Update your domain settings Renew your domain (optional) Cancel your previous service 01. Verify your domain is eligible for a transfer Before you begin the process of transferring your domain, it's important to make sure that it is eligible for transfer. Some domains are not transferable or have specific requirements, such as being active for at least 60 days since the Internet Corporation for Assigned Names and Numbers (ICANN)  enforces a 60-day Change of Registrant lock .  It is also recommended to transfer a domain at least 45 days before it expires to avoid any issues with the transfer process and ensure that your website stays live. The entire transfer process typically takes about 5–7 days to complete. 02. Choose a new registrar and create an account Next, you will need to choose a new registrar for your domain. This is the company that you will be transferring your domain to. When researching potential registrars, consider factors such as domain price , customer service and additional features offered. Create a new account with your chosen registrar once you've decided. Find the domain owner and registration details for a website with a Whois domain lookup .  03. Update your contact information Before initiating the transfer, log in to your current registrar and check that your contact information is accurate and up-to-date. This includes your name, email address, phone number and physical address. Having outdated or incorrect contact information can lead to delays or disruptions in the transfer process. This is where you will receive important emails during the transfer, so make sure your admin email is correct. 04. Unlock your domain Domains are locked by default to prevent accidental changes or deletion. To transfer your domain successfully, you need to unlock it from your current web hosting service. This means that any holds or locks on the domain must be removed. This can typically be done through your account settings or by contacting your current registrar's customer support. Temporarily disable any WHOIS privacy protection on your domain so that the new registrar can confirm your ownership. Don't have a domain name yet? Learn more about  getting a domain name . Use a  domain name generator  if you need help coming up with an idea and check the availability with a  domain name search  tool. 05. Obtain an authorization code An authorization code, also called an EPP code, is a unique identifier that ensures you have the authority to transfer your domain. To get this code, log in to your current registrar account and navigate to the domain management section. Look for options like "Authorization Code," "EPP Code" or "Transfer Key." If you don’t see it right away, check the help center or reach out to your registrar’s support team—some registrars require you to request it manually. You'll need to provide this code to your new registrar during the transfer process. 06. Initiate the transfer with the new registrar Once you have selected a new registrar and completed all necessary steps with your current one, it's time to initiate the transfer with the new registrar. This can usually be done through their website or by contacting their customer support. You will need to provide your domain's authorization code, contact information and any other required details. Learn more: Best domain registrars , What is a parked domain ? 07. Confirm the domain transfer After initiating the transfer, you should receive an email from your new registrar asking you to confirm the transfer. This is a security measure to ensure that you have authorized the transfer before it takes place. Follow the instructions provided in the email to approve the transfer. The length of time it takes for a domain transfer varies, but it usually takes several days. During this time, monitor your website and business email to make sure services continue working correctly. While downtime is usually minimal, keeping an eye on everything helps you catch any issues early. 08. Pay for your domain transfer Some registrars may require payment for the domain transfer, while others include it as part of their services. Make sure to check with your new registrar beforehand so you are prepared for any fees associated with transferring your domain. Your new provider might require a year of service upfront, but watch for promotions offering the first year free. 09. Verify the domain transfer was successful Once the transfer is complete, verify that the domain is now listed in your new registrar’s account and check that your website and email services are functioning properly on the new web hosting service. If there are any issues, contact your new web hosting service for assistance. 10. Update your domain settings Once the transfer is complete, make any necessary changes to your domain settings, including updating nameservers and setting up DNS records. This is important to ensure that your website and email continue to function properly. If you're not changing hosting, you might not need to update DNS settings, but double-check to make sure your website and email continue to function properly. 11. Renew your domain (optional) If your domain is due for renewal during the transfer process, some registrars may automatically renew it for you. If not, make sure to renew your domain with your new registrar before the domain expiration  date. 12. Cancel your previous service Once everything is confirmed to be working correctly on your new web hosting service, you can cancel your previous service. This includes any hosting or domain services with your old registrar to avoid unwanted charges. Quick checklist for transferring your domain Step What to do Verify domain eligibility ✓ Ensure your domain is at least 60 days old, unlocked and free of disputes. Choose a new registrar ✓ Pick a new registrar, create an account and get ready to transfer. Update contact information ✓ Make sure your WHOIS admin email and other details are accurate and up to date. Unlock your domain ✓ Disable the registrar lock to allow the transfer. Obtain an authorization code ✓ Request the Auth/EPP code from your current registrar. Initiate the transfer ✓ Start the transfer process with your new registrar using the Auth/EPP code. Confirm the transfer ✓ Approve the transfer request via email or your registrar’s dashboard. Pay for the transfer ✓ Complete the payment to finalize the transfer process. Verify transfer success ✓ Check that the domain has been successfully moved to your new registrar. Update domain settings ✓ Adjust DNS, enable privacy, set up auto-renewal and confirm billing. Renew your domain (optional) ✓ Renew your domain if needed to extend its registration period. Cancel previous service ✓ Contact your old registrar to cancel any remaining services. Public vs. private domain transfer During the transfer process, you have the option to choose between a public or private domain. A public domain allows anyone to access information about the domain such as contact information and registration dates through a WHOIS lookup. In contrast, a private domain keeps this information hidden from public view for privacy and security reasons. It's important to consider the pros and cons of each option before making a decision. A public domain can be beneficial for businesses as it allows potential customers to easily find contact information. However, it also leaves room for spam emails or unwanted solicitations. On the other hand, a private domain can protect your personal information from being publicly available but may also make it more difficult for customers or potential partners to reach you. What happens to email, DNS and your website during transfer A domain transfer doesn’t automatically take your website or email offline. During the transfer, your DNS settings usually stay the same, meaning your website and email keep working as long as the name servers aren’t changed. In most cases, visitors won’t notice anything happening. Email is generally unaffected during a domain transfer, especially if it’s tied to the same DNS records. Messages continue to flow normally and inbox access stays active. Issues only arise if DNS records are changed during or right after the transfer, so it’s best to hold off on updates until the process is complete. Your website stays live throughout the transfer as long as DNS isn’t modified. If you switch name servers after the transfer, DNS propagation can take anywhere from a few minutes to 48 hours. During that time, some visitors might briefly see an older version of the site, but full downtime is rare if the transfer is managed properly. Tips for a smooth domain transfer Jason Hennessey from Hennessey Digital emphasizes the importance of planning your migration strategy upfront. He shares how fear of asking about SEO impact delayed decisions for a client, leading to a stressful domain migration. “The transition was manageable with careful planning,” he says. "We guided that client through meticulous redirects, technical audits and communication campaigns. Traffic dipped briefly but recovered within months. If they had asked earlier, anxiety could have been reduced. Domain transitions are survivable when managed strategically. Hesitation often creates unnecessary stress." Based on this experience, here are some practical steps to make your domain transfer smoother: Plan ahead:  Schedule your transfer carefully. Avoid peak traffic times or special events on your site to minimize disruptions. Contact customer support if needed:  If issues arise, support can guide you through the transfer and ensure it completes successfully. Backup your website:  Always save a copy of your site before making major changes. If anything goes wrong during the transfer, you’ll have a secure backup to restore. How to transfer a domain name to Wix When you transfer your domain to Wix, Wix becomes your domain host. This means your domain's contact information, DNS settings, and registration payments are all managed from within your Wix account.  To transfer your domain to Wix Go to Domains in your Wix account. Click Add an Existing Domain and select Transfer your domain to Wix. Follow the prompts to start the transfer. Enter the domain and select the current registrar. Log in to your current domain host in a separate tab and confirm in Wix. Unlock your domain with the current host and confirm in Wix. Obtain and enter the authorization code. Choose an extension period and apply any vouchers. Review and update your contact information. Select a privacy option. Choose a payment method and submit the purchase. See our in-depth guide on how to transfer your domain to Wix . Common domain transfer issues and solutions Transferring a domain doesn’t have to be complicated. Here’s a quick guide to common challenges you might encounter and simple solutions to help you handle them smoothly: Locked domain: Many registrars lock domains by default to prevent unauthorized transfers. To resolve this, log in to your registrar account, locate the domain management settings and unlock your domain. If you can’t find the option, contact your registrar’s support team for help. Outdated contact information: Incorrect or outdated contact details can cause you to miss crucial emails, like transfer approvals. Before starting, update your contact information, especially your email address, in your registrar account to avoid delays. Authorization code issues: Trouble accessing the authorization (EPP) code can hold up the transfer. Check your domain settings for the code, or if it’s not visible, request it from your registrar’s support team. Start early to allow time for the process. Recent domain changes: Domains registered or transferred in the last 60 days, or recently updated ownership details, are often restricted from being transferred. Verify your domain’s eligibility in advance, and if necessary, wait for the restriction period to end. Transfer delays: Transfers can take a few days and delays might occur due to incomplete steps or registrar policies. Double-check that your domain is unlocked, the authorization code has been submitted and transfer confirmations are approved. Follow up with registrars if it takes longer than 5–7 days. Unexpected fees: Some registrars charge for transfers or have additional renewal costs. Review transfer policies before starting and compare costs between registrars. Look for promotions or discounts to reduce fees. More on how to manage your domain How to choose a domain name How to register a domain name How to get a free domain name How to change a domain name How to buy a domain name How to check domain authority How to transfer a domain name FAQ How long does it take to transfer a domain? The length of time it takes to transfer a domain varies, but it usually takes several days. This is mainly due to the authorization process and potential delays from both registrars. How much does it cost to transfer my domain name? Prices for domain transfers vary depending on the new registrar and their services. Some registrars may include the transfer as part of their package while others may charge a fee. It's important to research and compare pricing before choosing a new registrar. Is it free to transfer a domain? While some registrars may offer free domain transfers, there may be additional fees for services such as privacy protection or extended registration periods. Make sure to check with your new registrar for any potential costs associated with the transfer. Can I transfer my domain if it expires soon? It is possible to transfer an expiring domain, but it's not recommended. The transfer process may take longer than expected and if the domain expires during this time, you risk losing ownership of it. It's best to renew your domain with your current registrar before initiating a transfer. What if my domain has expired? Can I still transfer it to another registrar? Once a domain has expired, it is no longer eligible for transfer. You will need to renew your domain with your current registrar and wait at least 60 days before initiating a transfer. Will my website experience downtime during the transfer? It's possible that your website may experience some downtime during the transfer process. It's best to notify visitors and customers in advance so they are aware of any potential disruptions. Can I cancel a domain transfer once it has been initiated? Yes, you can cancel a domain transfer at any point before it is completed. However, keep in mind that some registrars may charge a fee for canceling a transfer. Can I transfer my domain and change web hosting providers at the same time? Yes, it is possible to transfer your domain and switch web hosting providers at the same time. This can help streamline the process and minimize any potential disruptions to your website.  However, it's important to make sure that both the new registrar and web hosting provider are compatible with each other before initiating the transfer. What if I don't know who my registrar is? You can use a WHOIS lookup tool to find out who your domain registrar  is. You will need to provide the domain name and the search will reveal the registrar's information. If you are unable to transfer your domain, you may need to contact the current registrar for assistance. I’ve just purchased a domain. Why can’t I transfer my domain to another registrar? Newly registered domains typically have a 60-day transfer lock to prevent unauthorized transfers. This is a security measure to protect the domain from being transferred without the owner's consent. After 60 days, you should be able to initiate a transfer. Does transferring my domain hurt my site’s SEO? As long as the transfer is done correctly and without any major disruptions or changes to your website, it should not have a negative impact on SEO. However, it's always recommended to monitor your site's performance after a transfer and make any necessary adjustments if needed.  What happens to my existing email address account after a domain transfer? If your email address is linked to your domain name, it may be affected by the transfer process. It's important to back up any important emails or contacts and make sure to update any settings with your new registrar to ensure a smooth transition.  Keep in mind that there may be some downtime during the transfer process, so it's best to have alternative means of communication set up during this time. Do I need technical knowledge or assistance for a domain transfer? While basic technical knowledge can be helpful, most registrars offer step-by-step instructions and support for their customers during a domain transfer. If you encounter any issues, you can also seek assistance from customer support or IT professionals.  However, if you are unsure about the process or feel overwhelmed, it may be best to seek professional help to ensure a successful transfer.  My domain can't be transferred. Can I connect the domain instead? In some cases, a domain may not be eligible for transfer. However, you can still connect the domain to your new hosting provider by changing the DNS settings. This will allow you to keep your existing domain while using a different hosting service.  It's important to note that this method may have limitations and it's best to consult with your new registrar for further guidance. How often can I transfer my domain? There is no limit on how many times you can transfer your domain name, as long as it meets the eligibility requirements set by ICANN (Internet Corporation for Assigned Names and Numbers). However, frequent transfers may incur additional fees and may also affect your website's SEO if done too frequently. It's recommended to only transfer when necessary and to carefully consider your options before initiating a transfer.  Additionally, some registrars may have their own restrictions or policies on how often a domain can be transferred, so it's important to check with them beforehand. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk .

The perfect domain is just a click away: claim your domain →   Your perfect domain is out there—but so is a sea of taken names, hidden fees and confusing registrars. One wrong step and you could lose your brand, waste money or spend weeks hunting for a name no one remembers. Let’s cut through the noise and get your domain right from the start. TL;DR: I want to buy a domain name This guide helps you choose a domain name that fits your brand, secure it with a trusted registrar, connect it to your website and email and keep it safe for the future. Here's what you'll learn:   How to set your domain goals.   How to pick a reliable registrar and TLD.   Tips for brainstorming and choosing a memorable domain name.   How to register your domain securely.   How to link it to your website, email and social media.   Strategies to protect your domain long-term. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. I want to buy a domain. What should I do first? Decide your domain goals Choose a domain registrar Choose your domain name Choose your domain extension (TLD) Register your domain name What to do after buying your domain 01. Decide your domain goals Before you jump to buy a domain name , think about its purpose. Your goals will define the domain type you pick, the extension you choose, how you brand it and build a website . For example: Business website:  If you're opening a boutique or consultancy, your domain should reflect your brand name, be easy to spell and feel professional—like LunaDesigns.com  or BrightPathConsulting.com . Blog or personal project:  You might get more creative with a fun memorable name—like CoffeeAndCode.com  or WanderWithMe.net . E-commerce store:  Think about keywords that describe your products so people can find you easily—like EcoGearShop.com  or TinyTotsToys.com . Portfolio or side hustle:  Short memorable domains work best—like AlexWrites.com  or PixelBloom.com . Knowing your goal also helps you decide if you need multiple domains. For instance you might register yourbrand.com  for the main site and a few variations like yourbrand.store  or common misspellings to protect your brand. 02. Choose a domain registrar Choosing the right domain registrar means considering its reputation, pricing and included features. Go for a well-established ICANN-accredited domain registrar like Wix. Look for value-added services such as WHOIS lookup , privacy protection (free with Wix) DNS management and email forwarding. You'll want to make sure your registrar offers an intuitive dashboard for managing domains and supports your desired top-level domain TLD . Depending on your type of brand and business you might also want to check your registrar offers a variety of TLD's. Learn more: What is a domain registrar  (and why do you need one) Comparison of free vs paid domain services When buying a domain name you might notice some registrars offer free domains often bundled with website builders or hosting plans. Free domains can be appealing if you’re starting small or testing an idea but they usually come with limitations. You might have restricted DNS control limited privacy protection or subtle branding from the provider on your domain. Paid domain services give you more control and flexibility. You can fully manage DNS settings enable privacy protection and retain complete ownership of your domain name. Paid domains often look more professional and make it easier to transfer your domain if you ever switch registrars. Learn more: Best domain name registrars Customer support reliability for your domain When you're managing a domain name, reliable support is crucial. Technical issues can pop up, like registration errors, DNS misconfigurations or transfer delays. With responsive support, these problems get sorted fast, saving you time and preventing website downtime. Look for registrars offering live chat, phone support and email support, plus detailed help centers or tutorials. Always check reviews to gauge support quality. Some registrars offer 24/7 help, while others operate only during limited hours. Picking a registrar with dependable support means if your domain hits a snag, you can fix it quickly. Learn more: Is Wix a domain registrar? Hidden costs to watch for when buying a domain name While the initial price for a domain name might seem low watch out for hidden costs that can pop up later. Renewal fees are often higher than the first-year price and services like privacy protection email or domain transfers can add to the bill. Some registrars also sneak in extra charges like ICANN fees or setup costs that can surprise you. To avoid these unexpected expenses compare the total cost over several years not just the introductory price. Always read the fine print to understand what’s included. If you’re planning to bundle with hosting or email, choose a registrar that offers reliable integration with these services — with Wix, for example, web hosting comes with every website you create. Learn more: Does Wix have email too? 03. Choose your domain name Your domain name is the first thing people see, so it needs to be clear, memorable and a good fit for your brand. A few basic tips for doing this: Your name should be simple and memorable Make sure it can reflect your brand long term It should be short, where possible Remember to avoid cultural sensitivities Start by listing words that describe your business, products or style. Try combining words, using rhymes or keeping it short and catchy. Learn more: How to buy a domain name When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, product manager at Wix When your ideal domain is taken Check if your domain name is available using a domain name search tool . If your first pick is already taken, don’t sweat it. Say you sell eco-friendly bags and GreenCarry.com  is gone. You could add a word like get , shop  or my  ( GetGreenCarry.com ), try a different extension like .store or .co or even tweak the spelling so it's still easy to type ( EkoTote.com ). You could also see if the current owner is willing to sell it. Lots of domains are owned but not used, and some people are happy to negotiate a price. Find their contact info with a WHOIS lookup or domain broker service. Be aware that some domains, especially short or popular ones, can be pricey. But it's worth a shot if the name is perfect for your brand. Even if you don't buy it, just reaching out might spark new ideas for similar names or other available options. You can also learn more in our guide to how to choose a domain name , or see what 23 business owners consider their worst domain naming mistakes . 04. Choose your domain extension (TLD) A domain extension, or TLD (like .com domain , .net or, .store), might seem like a small detail, but it can make a big difference. The trusty .com is familiar and trusted by most visitors, making it often the safest choice for a business or professional website. But don't count out newer or niche extensions. They can work really well, especially if they clearly describe what your site is all about. For instance, a store could use .shop, a tech startup might try .io and a creative portfolio could go for .design. TLDs can also have subtle SEO and branding effects. While search engines treat all TLDs similarly, people are more likely to trust and remember certain extensions, which can improve clicks and recognition. Niche or country-specific extensions, like .co.uk or .ca, can signal your focus area to your audience. Learn more: .ORG vs .COM vs .NET What is .ai domain Can you buy a domain name forever? 05. Register your domain name Once you find an available domain with your chosen domain registrar, add it to your cart. During the checkout process, you’ll be prompted to enter your contact information, which is needed for WHOIS registration. Learn more: How to register a domain name Choose your registration term, the standard is usually one year, though multi-year options are available and you should consider turning on auto-renewal to avoid accidental expiration of your domain. Submit your payment securely and confirm your registration. If you have a paid Wix account, your domain name will be free and there's no payment necessary. After purchasing, you’ll receive an email confirmation and you may need to verify your contact email. Once verified, the domain is yours and can be connected to your website or reserved for future use. If you build a website with Wix connection to your website is automatic once your domain name is registered. Learn more: What's the easiest way to get a domain? 06. What to do after buying your domain Buying your domain is just the first step—now it’s time to put it to work. Start by connecting it to your website so visitors can find you. If you’re using a website builder like Wix it usually happens automatically. If not, you’ll need to update your DNS settings—don’t worry, most registrars have step-by-step guides. Set up a professional email with your domain and link your domain to your social media. Once everything's connected, think about protecting your domain long-term. Turn on auto-renewal so you don't lose it by accident and enable WHOIS privacy to keep your contact info safe. Consider buying common misspellings or alternative extensions to stop competitors from snatching them. Keep your login info secure and update passwords regularly. New domain checkup: Get connected:  Point your domain to your website. Professional email:  Set up emails like you@yourbrand.com . Social media links:  Update your profiles with your new domain. Auto-renew:  Turn this on. You don't want to accidentally lose your domain simply because you forgot to renew. Privacy protection:  Use WHOIS protection to keep your personal details private. Secure alternatives:  Register common misspellings or other domain extensions. Protect your login:  Use strong passwords and update them regularly. How do I buy a domain name from Wix? Buying and managing your domain is a breeze with Wix. Right from the start, you get instant domain name search results and an AI-powered generator to help you find names that suit your brand industry or style. Once you’ve found a winner, Wix offers quick domain registration with a wide range of domain extensions for any industry or geo. To buy a domain name from Wix, follow these steps: Go to Domains in your Wix account, or start here Click on 'Get a New Domain' Enter your chosen domain name and extension in the search field, then click 'Search' If the domain is available, confirm you want it Select your registration period (1-3 years) Enter your contact information If necessary, choose your privacy and security options Select your payment method and submit your purchase. If you have a paid Wix account, your domain name will be free. When you build your site on Wix, your domain connects automatically to secure scalable web hosting. No extra setup needed. You can also create a professional inbox with Google Workspace business email, all tied directly to your domain. Everything stays in one place, saving you time reducing typical domain confusion and making getting online feel a lot simpler. I want to buy a domain name FAQ Which is the best site to buy a domain? The best place is a registrar that’s ICANN-accredited, transparent with pricing and easy to manage. Platforms like Wix are popular because they bundle privacy, support and simple dashboards. Choose the one that fits how you plan to build and manage your site. Do I need an LLC for a domain? No, you don’t need an LLC to buy a domain name. Anyone can register one with basic contact details. But if you already run a business, registering under your LLC keeps your brand ownership cleaner and avoids mixing personal and business info. How do I permanently buy a domain name? You cant buy a domain permanently but you can keep it as long as you renew it. Most registrars let you register for up to 10 years at a time and offer auto-renewal so you never lose it. Owning the domain long-term is simply about staying on top of renewals. How to get a 100% free domain name? Some website builders or hosting plans offer a free domain for the first year. But you'll still have to pay for the service itself. Completely free domains with standard extensions like .com don't really exist and "free" TLDs can look unprofessional. How long does it take to register a domain? Domain registration is almost instant. You search, choose your name, pay and it’s yours within minutes. DNS changes might take a little longer to update but the domain is activated right away. Can I change my domain later? You can buy a new domain anytime and connect it to your website. Just remember you'll need to update links, emails and SEO settings, so it's smart to choose carefully upfront. You don’t "edit" a domain — you replace it with a new one. What happens if I forget to renew my domain? Typically, your domain enters a grace period where you can still restore it. If you wait too long it can enter auction or be released back to the public. Turning on auto-renew is the easiest way to avoid losing it. Can I buy a domain anonymously? Yes, if your registrar provides WHOIS privacy. This feature keeps your personal details out of public databases and many registrars offer it for free. You'll still share your real information privately for verification. Are premium domains worth buying? Premium domains can be worth it if the name has strong branding power, trust or search value. They’re often short, recognizable and easier for customers to remember. Just weigh the cost against how important that exact name is to your brand’s growth.

The perfect domain is just a click away: claim your domain →   What exactly is a domain name and why is it so important? Let’s break it down in simple terms. A domain name is your unique web address that makes it easy for people to find and visit your website. Think of it like your home address but for the internet. It’s made up of a name and a top-level domain (TLD), like "example.com." Without domain names, we’d have to remember a bunch of random numbers ( IP address ) just to visit websites – and let’s be honest, that would be a complete hassle, especially considering that there are over 169 million .com and .net domain names registered. Get your domain name now and then learn how to make a website  to go with it. So, if you’re planning on building any sort of online presence—whether it’s to open an online store or to display your online portfolio for potential employees to hire you—then you must get familiar with the ins and outs of domain names. At Wix, we went for the simple yet impactful choice of using our brand name as our domain name. It’s easy to remember, aligns with our identity and portrays credibility right from the start. Your domain name isn’t just how people find your website–it’s also their first impression of your brand. Choose wisely, because as they say, you only get one chance to make a first impression. TL;DR: what is a domain name and why it matters To help you get started, we’ve put together a detailed guide on all things domain names. You’ll learn what a domain name is, how it works and the best practices for picking and registering one that fits your goals. Here’s what you’ll find in this guide (you can skip ahead to any of the sections below): What is a domain name? How do domains work? The difference between domain and hosting Different types of domains How to choose a domain name Why do domains matter? Domain examples How to buy a domain name What is a domain name registrar? Can you buy a domain name forever? What is a domain name? A domain name is the web address people type into a browser to visit a site. Like a fingerprint, each domain is unique. Domains make it easier to access websites without remembering IP addresses. For example, typing "google.com" is much simpler than entering a string of numbers. Domain names are structured with labels separated by dots, making them easy to read and share. IP addresses are just four numbers between 0 and 255, separated by periods. While computers work well with these numbers, humans prefer words we can remember. That’s where domain names come in—they’re an easy shortcut to access sites like "google.com" instead of a series of numbers. Behind the scenes, the domain name system (DNS) acts like the internet’s phone book, translating these names into numeric IP addresses. This process, called a DNS lookup, ensures your request is sent to the correct website quickly. Difference between a domain name and a URL A lot of people use the terms domain name and Universal Resource Locator ( URL ) interchangeably but there’s actually a bit of a difference. A domain name is just one part of a URL. Think of it as the main part of the web address  that includes two main elements: the name itself and the extension. For example, in “google.com,” “Google” is the name and “ .com ” is the top-level domain. But when you look at your browser’s address bar, you’ll see more than just that–it’s made up of several parts of a URL  working together to form the full URL. Learn more: What is a parked domain? URI vs URL Parts of a domain How do domains work? The internet is a global network of computers connected by submarine cables, with each computer having an IP address to send and retrieve data. Domain names are easier-to-remember versions of these IP addresses, like saving a friend’s number under their name in your phone. The domain name system (DNS)  acts as the internet’s phone book, translating domain names into numeric IP addresses. When you type a domain name in your browser, DNS servers find the matching IP address and send your request to the “name servers,” managed by your web hosting provider . The name servers connect to the web server hosting the site, and the data is sent back to your browser—all in seconds. In fact, approximately 16.4 billion searches are made daily on Google alone , relying on the DNS to connect users to the correct websites quickly and efficiently. Learn more: Domain vs. website The history of domains Domain names revolutionized the early days of the internet. Before they existed, users had to input long numeric IP addresses to access websites—a frustrating and complicated process. In 1983, Paul Mockapetris and Jon Postel introduced the Domain Name System (DNS), pairing human-readable names (like “example.com”) with IP addresses. This breakthrough made navigating the web simple and accessible, laying the foundation for the internet we know today. Initially, domain names came with just a few extensions. The first top-level domains (TLDs) launched in 1985—.com for businesses, .org for organizations, .net for networks and a few others. While these TLDs started with specific purposes, their use quickly expanded as the internet grew. The difference between domain and hosting To create a website , you need a domain name and web hosting. These two are often provided by the same company, which can make their roles confusing. Together, they form the foundation of your website’s infrastructure . Think of your website as an apartment complex. Web hosting  is the land where your building (the website) stands, storing all its files on web servers. The domain name is like the building’s address, making it easy for visitors to find you—just as a physical address does. Adding a path, such as “/blog,” directs visitors to a specific page, much like an apartment number guides someone to a particular unit. The internet itself acts as the street that connects visitors to your virtual building. Learn more: Web host vs. domain registrar Different types of domains The DNS uses a unique tree-like structure to keep its huge database organized. At the top is the  root domain, represented by a dot. Everything below that dot forms the domain name space, broken into different levels based on how fast down they fall from the root.  This results in different types of domains , all of which serve a different purpose: Top-level domains (TLD), including new top-level domains Second-level domains (SLD) Third-level domains Top-level domains (TLD) A top-level domain , generally referred to as TLD or domain extension, is the right-most segment of a domain name located after the last dot. It serves to recognize certain characteristics of a website address, such as location and purpose. In August 2022, there were 1,487 TLDs available for registration , the majority of which were added in the last decade. If you’re picking a TLD, choose one that matches your website’s vibe and audience. The options are endless, so you’re sure to find one that makes your site unique. Learn more about how to find the owner of a domain or domain name trends . Let’s take a look at the most popular categorizations: Generic top-level domains (gTLD): Commonly known simply as gTLDs, generic top-level domains are made of three or more characters and are open for registration by anyone. gTLDs account for the vast majority of domain extension options, with more than a thousand added in recent years through ICANN’s new gTLDs program . Available options range from the traditional .org vs. .com and .net to newer options such as .biz , .llc , .tips , .store , .co , .photos , .love , .work , .space , .digital , .club , .tv , .blog , .info , .site , .land , .company , .solutions , .website , .tech , .training , .coach , .world , .party , .yoga , .wiki , .ninja , .directory , .guru , .live , .fit , .studio , .today , .design , .pictures , .expert , .technology , .top , . co.uk , .london , .tokyo , .email and .xyz . Sponsored top-level domains (sTLD): These are more niche and managed by specific organizations. To register an sTLDA, you usually need to meet certain criteria related to a community or theme. If your website caters to a specific group, an sTLD can help establish credibility and trust right away. Country code top-level domains (ccTLD): There are  308 country code top-level domains , each of which is identified by a unique, two-letter string. While country code top-level domains were originally intended for business and individuals operating in specific geographical areas, there is also a significant number of website owners who register ccTLDs for branding purposes or to take advantage of certain benefits. This is the case with extensions such as .ai (Anguilla), which is particularly popular within companies in the artificial intelligence industry, and .gg (Bailiwick of Guernsey), which has seen a significant popularity rise in the gaming sphere. Other ccTLD include:   .de (Germany), .nl (Netherlands), .at (Austria), .mx (Mexico), .me (Montenegro), .ch (Switzerland), .br (Brazil), .be (Belgium), .fr (France), .in (India) and .ca (Canada). Second-level domains (SLDs) The second-level domain (SLD) is the part of a domain name that comes before the TLD. It’s typically where you’ll find your brand name, like "wix" is the SLD in "www.wix.com." In some cases, the SLD can also show the type of website in a region. For example, commercial websites in Spain may be registered with the domain extension .com.es whereas in the UK they appear as .co.uk. Likewise, in these same countries academic institutions may be registered under .edu.es and .ac.uk respectively. Third-level domains A third-level domain (or  subdomain ) adds a prefix to a main domain and creates a separate section of your site. It’s perfect for things like blogs, online stores or resource pages without needing to buy a whole new domain.  For example, when creating a free Wix website, your URL might look like username.wixsite.com/siteaddress. But once you buy your own domain, you can add custom subdomains like shop.yourwebsite.com or blog.yourwebsite.com. Third-level domains can get longer if you start adding more nodes. You might come across four-level domains like news.bbc.co.uk or even five-level ones like   www.village.fairport.ny.us. While it’s rare to see a domain with more than four levels, it’s possible. For more in-depth examples, check out the most  popular domain extensions . How to choose a domain name With over  349.9 million domains  registered and thousands added daily, finding the perfect domain requires creativity, SEO knowledge and foresight. This guide to  how to choose a domain name  will help you cover your bases. Here are the most important steps to get you started: Make it easy to type and pronounce:  Avoid tricky words, abbreviations or alternate spellings. Test ideas with friends to ensure they’re simple and memorable. Stay on brand:  Your domain should reflect your brand name. If it’s taken, add a keyword or use a domain name generator to find alternatives. Register your domain as soon as you choose your business name. Choose the right extension:  According to a study by GrowthBadger , ".com" is the most memorable and most trusted TLD of them all, but weigh options before settling on one. Keep it memorable and relatable:  Short, catchy names stick. For example, Bhavik Sarkhedi, founder and creative director of Ohh My Brand , shares, "A great domain name has to stick. My current company, OhhMyBrand, plays off the phrase "Ohh my God," which makes it relatable and fun. My first business was called Write Right-straight to the point and easy to recall... All short, all catchy, all under 12 characters." As Bhavik continues to experience: "The funny thing is, even though I've sold those companies, people still ping me because they remember the names. That's the magic of keeping it simple, relatable and memorable. If your name has recall value, especially in your industry, it's a game-changer. Short and sharp-that's the rule I swear by." Learn more: Domain lifecycle Best .com alternatives according to 33 business owners .org domain How much a domain name costs Starting a business Business name generator Why do domains matter? A strong domain name helps your website and brand in several ways: Branding:  Establishes your brand’s identity online and makes your site look professional. Memorability and accessibility:  Makes it easier for visitors to find, remember and return to your website. Trust and credibility:  Shows users your site is reliable and builds confidence in your brand. Studies show that 75% of users admit they judge a company’s credibility based on its website design, including its domain name . Connectivity:  The Domain Name System (DNS) ensures users can reach your site seamlessly. Promotion:  Works well on social media, business cards and custom email addresses. Learn more about how to create an email with your domain. Take the case of Nissan Motors v. Nissan Computer . N issan Motors had to use “nissanusa.com” after another company had already registered “nissan.com,” showing how important a domain is for branding, trust and user recognition. Learn more: What is a custom domain? I have a domain name, now what? The worst domain name advice you should definitely avoid Why do you need a domain name? What is a domain name example? We've put together some of the world's most well-known domain examples, categorized by niche and as proof that the right domain name is essential to the branding of your business and website. Here are some examples of popular domain names: harvard.edumit.edu amazon.com wix.com spotify.com airbnb.com How to get a domain name Once you’ve chosen the perfect domain name for your site, it’s time to make it yours and purchase it. There are a few things to keep in mind when figuring out  how to register a domain name , including: Checking if your domain name is available  Choosing the right  registrar for your needs Planning for the long term so your domain stays secure Let’s take a closer look at how to handle each step. Search for your domain name First things first, make sure no one else is using the domain name you want. While you could check manually, it can be a hassle if your top choice is already taken. A domain name search  tool saves time and effort by showing you whether your domain is available and suggesting similar options (you can also explore the best domain name generators to help you come up with similar domain names). These tools also give you domain pricing details so you can compare your choices and pick the best one for your site.   Pick a domain registrar Once you’ve found the perfect domain name, it’s time to decide where to buy a domain name . Not all domain registrars are created equal–pricing, customer support and extra features like privacy protection and domain management  can vary. Keep these points in mind: Pricing Watch out for registrars offering low first-year fees but charging sky-high renewals later. Instead, look for transparent pricing or deals or registrars that provide free domain names . Tip:  Sign up for a Wix  Premium plan , and learn how to get a free domain name with a one-year domain name voucher. Private domain registration ICANN requires everyone who purchases a domain to provide personal information (including full name, email, address and phone number) that is then made publicly available on a database known as WHOIS . If you’re concerned about privacy or want to minimize the chances of spam and identity theft, you can hide this information using WHOIS privacy protection. Some domain registrars include WHOIS privacy protection as part of their offering, immediately protecting your personal data when you learn how to buy a domain name , while others offer it as a paid add-on. Learn more: What is domain privacy ? Web hosting pairing Pairing your domain with hosting from the same provider keeps things simple and can save you money. It allows you to manage all site assets within a single platform, thus minimizing the overall cost and headache. Tip: When you host a site on Wix, you’ll have advanced security monitoring, automatic set-up and enterprise-grade reliability of 99.9% uptime. This helps protect against domain squatting and domain spoofing amongst other cyber threats. Customer support The availability of customer support is one of the most overlooked aspects when it comes to finding a domain registrar. If you ever have any issues at 3 am and can’t get a hold of anyone, you’ll kick your past self for not choosing a registrar that offers live customer support 24/7. Domain age Domain age refers to the amount of time that a domain name has existed, or, as it sounds, how old it is. You’ll want to know your domain age for the following reasons: If you take a domain that previously belonged to a different business, it can indicate the business’s age. This can affect brand trust—both good or bad—if the domain has built an associated reputation over time. This also can make it necessary to check domain history. Older domains may have some SEO benefits since they have had time to build traffic. You can verify domain trademark claims based on domain age and the date it was originally registered. Domain email Some domain registrars’ offerings extend beyond website-focused features. Keep an eye out for additional products and tools that may interest you, as it will make it much easier to connect and manage them through your website. For example, if you want a business email address that uses your domain name instead of that of a generic mail provider, you should look for a registrar that also offers personalized email addresses. Bulk purchasing If you’re planning to expand or launch new brands, buying multiple domains now could save you time and money later. This is especially relevant if you plan to expand your operations to other geographic locations or have a certain product you’d like to promote as a stand-alone brand.             How to keep a domain name secure Protecting your domain name is important to keep your website safe. Here are some simple tips to help you secure your domain:   Choose a reputable domain registrar : Pick a domain registrar known for solid domain security and great customer service. As Daniel Yeromka, CEO of HostZealot, notes: "A domain seems like a simple thing that you buy and forget. I didn't know that domain registrars might get acquired, or that there might be regulatory changes around domain ownership and enforcement...[If I could do things over now,] I would look at the registrar's stability, their registry policies and any trademark overlaps." (Read Daniel’s advice in our blog on 12 web domain-related questions you're too shy to ask .) Use a strong password: Create a password that’s at least 12 characters long with a mix of upper and lowercase letters, numbers and symbols. Enable two-factor authentication (2FA): Adding 2FA means you’ll need to enter a code from your phone when logging in, giving you an extra layer of protection.  Keep your contact information updated: Make sure your contact information with your domain registrar is up to date. This will help them to contact you if there is any suspicious activity on your account. Watch out for phishing emails: Phishing emails are designed to trick you into revealing your personal information, such as your domain registrar account password. Be careful about clicking on links in emails, even if they appear to be from legitimate sources. Keep your domain registration information private: Domain privacy is critical. Don't share your domain registration information with anyone you don't trust. This includes your domain registrar account password, your domain name and your contact information. Read also: Tips for future-proofing your domain , Most common industry domain name Domain vs. URL vs. IP address It’s easy to mix up a domain name, a URL and an IP address, but each serves a distinct purpose on the internet. Understanding the difference helps you navigate the web more confidently and explains how websites are found and accessed. Domain name URL (uniform resource locator) IP address (internet protocol) Example wix.com https://www.wix.com/about/ 192.0.2.2 (IPv4) Function A human-friendly address that points to a specific website. The full web address that points to a specific page or file on a website. A unique numerical identifier for a device on the internet that allows computers to communicate. Relationship The core part of a URL. Includes the domain name, the protocol (https://) and the specific path (/about/). The actual address that the domain name is mapped to by the DNS. The domain name is the readable address you type in your browser. The URL is the complete path to a specific page and the IP address is the number your computer uses to find the website behind the scenes. Together they make it possible to navigate the web smoothly. Plan ahead by purchasing your domain name If you’re looking to buy a domain or just curious, you’ve likely realized how important domain names are. The US domain name industry is an 8.1 billion-dollar market  that’s still growing, including the lucrative business of domain trading. Once you register a domain, it’s yours—so long as you renew it annually or within your registrar’s time frame. This makes it crucial to secure the domain name for any business you start. It can be simple, like your name, or highly marketable, like business.com, which sold for $345 million . This practice, known as domain parking , often aims at domain flipping , and it’s more common than you might think. Consider purchasing additional TLDs you might want in the future to prevent others from taking them—otherwise, you could find yourself paying in the domain name trade. Learn more: What's the easiest way to get a domain? What is a domain name FAQ What is ICANN? The Internet Corporation for Assigned Names and Numbers ( ICANN ) oversees all domain registrations, allocates and assigns IP addresses, runs accreditation systems for domain registrars and keeps a centralized database of all domain names and their IPs. The ICANN also has the authority to approve new domain extensions (also known as TLDs), manage them and shut them down if they don’t follow the determined rules. They can also approve domain registrars to manage domain extensions and domain registration. How do I find my domain name? Your domain name is the unique web address people use to find your website (e.g., www.yourbusiness.com ). If you already own one, you can find it through the domain registrar where you purchased it. Log in to your account there, and you’ll see your domain listed. If you're starting fresh, you can easily choose and purchase a domain through a website builder or domain registrar. Do I need a domain for a website? Yes, having a domain is essential if you want people to find your website on the internet. A domain acts as your website’s address, making it easy for visitors to reach you. Some platforms offer free website options with subdomains (e.g., yourbusiness.wix.com ), but a custom domain looks more professional and builds trust with your audience. What is the difference between a website name and a domain name? A website name is what you call or brand your site—it's how you refer to it publicly, like "Your Business" or "John's Blog." A domain name, on the other hand, is its web address (e.g., www.johnsblog.com ). Think of the website name as your site’s identity, while the domain name is the way people access it online. What is a domain name in computing? A domain name in computing is a web address used to access websites, making it easier to locate online resources without relying on numerical IP addresses. Beyond websites, the term “domain” can also refer to organizational functions in networking, where it manages grouped resources like user accounts and servers, or in software development, where it defines specific areas of focus such as healthcare app components or database management with domain-specific languages like SQL (structured query language). What is a domain registry? A domain registry is the organization that oversees domain name databases and manages all the information related to domain owners. They keep things organized based on different TLDs like .com, .net. or . co.uk . For example, Nominet handles . co.uk  extensions in the UK. Registries set the rules for how domain names can be registered and used, making sure everything runs smoothly. They also provide access to domain registrars, like Wix, allowing users to see and register available domain names.   What is a domain in email? A domain in email is what comes after the "@" symbol in an email address, like "yourbusiness.com" in "info@yourbusiness.com." With Wix, you can create a personalized email address that matches your custom domain, helping your business look professional and trustworthy. This domain not only routes emails to the right servers but also reinforces your brand's identity every time you send a message. How do I create a domain name? Start by brainstorming names that are short, memorable and relevant to your brand or niche. Use a domain registrar like Wix, GoDaddy or Namecheap to check availability and register your chosen name. Make sure it’s easy to spell and pronounce so it sticks with visitors. Do I need an LLC for a domain? No, you don't need an LLC to register a domain. You can buy a domain as an individual, but forming an LLC offers legal protection and credibility if you're running a business. It really comes down to your business setup not your domain ownership. Can I get a domain for free? Yes, some platforms offer free domains, usually as a subdomain (like yoursite.wixsite.com). For a professional look and more control, buying a custom domain is recommended—it’s affordable and avoids the limitations of free subdomains. Who actually owns a domain name? The person or entity that registers the domain through a registrar owns it for the period of registration. Ownership is maintained as long as you keep renewing it and follow the registrar's rules. Can I run my website without a domain? Technically you can use a platform’s free subdomain to run your website. But, a custom domain adds credibility and trust and makes it much easier for people to find and remember your site. What to avoid in a domain name? Avoid long, complicated or hard-to-spell names, numbers and hyphens that confuse visitors. Steer clear of trademarks or names that could infringe on other brands to prevent legal issues. Keep it simple, catchy and relevant to your business.

The perfect domain is just a click away: claim your domain→  If you’ve ever searched website domain tips, you’ve probably been flooded with suggestions from all directions. The problem? A lot of the advice floating around online is outdated, misleading or just genuinely terrible. And while a bad domain decision won’t crash your website overnight, it can quietly hurt your credibility or cost you thousands in missed traffic down the line.  In this post, we’re breaking down the worst domain name advice you should absolutely avoid—as told by business owners like you. So, whether you’re creating a website for the first time or looking to evolve your brand, our best advice is to ignore the following advice: “Your domain doesn’t matter” “The more keywords, the better” “Pick a domain name that’s purely creative” “Hyphens are harmless” “Only .coms are worth your money” “If you build it, they will come” “Start with a cheap domain—you can always upgrade later” “You don’t need privacy protection” “Once you buy a domain, it’s yours forever” “Protect your brand by buying every possible variation of your domain” 01. “Your domain doesn’t matter”  Let’s start with the basics. A domain name is a strategic decision, not an afterthought.  As Shannon Smith O'Connell, operations director of claims management company Reclaim247  discovered, “The worst domain advice I ever took was the idea that customers do not care what your URL  looks like as long as your service is good…this could not be further from the truth. When people are already under financial pressure, they are scanning for anything that feels off. A clunky or unfamiliar domain raises doubt before they even reach the page.” Adrian Iorga, founder and president of Stairhopper Movers  also points out how your domain name isn’t just meant to impress customers. Rather, “Your domain name shapes every stakeholder's perception, even before they visit your website.  “Back then, I was told to focus solely on how customers would view the domain name, but the myth was soon busted when investors and partners shared their thoughts on the domain name. Turns out that the word 'stairhopper' appeals to both customers and stakeholders. It adds value by giving a graphic context of how efficient our crew (and services) will be.  “I learned to not make our domain name all about customers, but to make it brandable and to think of something that can serve as our corporate catchphrase.” Keep reading: How to choose a domain name 02. “The more keywords, the better”  It used to be said that the strongest domains prioritize keywords. And while it’s equally bad advice to completely dismiss keywords, depending on customer habits, today, “Google and LLMs reward your authority,” says Calin Oancea, CEO of Oancea Media , whose team tested keyword-rich domains across 10 newly launched sites to see how they’d impact rankings.”The content and topic structure behind the domain matter far more than the name itself, as well as your EEAT and your brand sentiment.”  “I once heard that stuffing my domain with an exact-match phrase would magically boost traffic,” adds CEO of Publuu , Chris Mehl. “I picked a painfully long, keyword-rich variation during a testing phase (my team joked that the domain looked like a Wi-Fi password). I remember watching analytics for three months and seeing nothing move.” Similarly, Caitlyn Stout, who owns a tent brand called Stout Tent , recalls thinking that having a “super descriptive company name would help people find us. When I was starting out, I almost went with something like CanvasGlampingTentsUSA.com because I wanted people to immediately know what we sold. Thankfully, I stuck with StoutTent.com instead. “The real cost isn't just SEO myths—it's opportunity cost. We started selling tents, then added a massive event production side…and now we have 200+ wholesale clients across six continents. A keyword-stuffed domain would've boxed us in and made every pivot feel like we were fighting our own brand identity.” Caitlyn’s two cents: “Pick something that can grow with you and sounds like an actual business people want to work with, not a search term. We've built a multi-million dollar company without a single keyword in our domain.” 03. “Pick a domain name that’s purely creative” It’s often thought that a 100% original (and sometimes weird) name grabs attention. While in some cases, this might be true, there’s a fine line between being creative and being confusing. JoAnne Loftus, president and owner of Archival Designs , can attest to this. “Someone told me that I needed a short, abstract domain name to make it ‘brandable,’” she remembers. “That was the worst advice I got.  “Consultants told us that names like ‘Archival Designs’ (our company name) were too long and out of style. They said we should be like Zillow and pick something short and catchy, even if it had nothing to do with house plans. “We thought about it for a moment, but it didn't feel right. We've been in business since 1983, and people trust our name. So, we decided to stick with archivaldesigns.com. Sometimes, being clear is more important than being smart.” Xian Li, founder of Mermaid Minds , noticed another problem with URLs that stray too far into creativity. “I fell for the myth that domain selection was purely about branding and creativity. When I chose yttomermaid.xyz for our SaaS tool, I quickly discovered that new domains are flagged as suspicious by email providers, which caused severe email deliverability issues. This forced us to completely rebuild our email infrastructure. I learned the hard way that a domain is not just a brand name, but a critical trust and communication layer.”  04. “Hyphens are harmless” "I fell for the myth that using hyphens in a domain name would help me get the name I wanted,” admits Philip Stoelman, founder and CEO of Network Republic .   “Networkrepublic.com was already taken when we started. Someone told me to just sign up for network-republic.com instead. They said it would make it easier to read and that search engines would see the separate words. “That was a bad idea. People always forget the hyphen. We would tell customers to go to our website, but they would go to networkrepublic.com, which was our competitor. It was also hard to talk on the phone because I always had to say, ‘That's network, hyphen, republic dot com.’ “In the end, we got networkrepublic.com. It was a costly lesson.”  05. “Only .coms are worth your money”  There’s no denying that “ .com ” has become the most globally recognized TLD . Despite this, VP of Premier Title Loans  Jessica Chase, notes, “The worst domain-related advice I've fallen for is that .com domains are the only  way to go when establishing an online presence.  “A few years ago, I paid a premium for a .com domain when I could have gone with a .org or .net for a tenth of the price,” she elaborates. “Yes, .com domains have more legitimacy, but that doesn't mean much if you've used up most of your marketing budget to purchase the domain.” Founder of Deep AI , Kevin Baragona, adds, “In reality, clarity, memorability and cleanliness in searchability matter much more, especially in the technology and AI industries. I have seen firms with unusual TLDs dominate over legacy .com brands, simply based on a stronger positioning, product and content.” On the flip side, CMO of Crosslist , Daniel Nyquist, warns against defying convention just for the sake of being unique: "The worst thing we did was use a trendy, strange domain extension to make our site stand out…we quickly figured out that this was a mistake. When people look for a website, they automatically type .com.  “We were losing direct traffic because people who might buy from us couldn't find us. They would type ‘crosslist’ into their browser, and it would go to the .com site, which we didn't own at the time.” Further reading:   Should you choose a niche-focused domain?    Why paying $100+ for a premium domain is worth it, according to 17 business owners Can’t land a .com domain? 33 business owners weigh in on the best .com alternatives 06. “If you build it, they will come”  Regardless of what naming approach you take, your domain alone doesn’t create legitimacy. That’s what Pouyan Golshani, founder of GigHz , realized after building multiple products and companies across the med-tech, AI and real-asset investing fields.  “People obsess over finding the perfect name or the perfect .com and assume the domain itself will pull in traffic. It won't.  “A great name is only as good as the attention you bring to it. Without marketing, distribution and a clear value proposition, the domain just sits there looking pretty and doing nothing.” Ian Gardner, director of sales and business development at Sigma Tax Pro , found that even snatching an expired URL with established domain authority  can’t promise instant traffic. “[We were going to grab a] recently expired domain, which had a decade of domain history in the taxation niche. The decision was almost final before our SEO specialist scanned the backlink profile. That’s when we discovered the domain was a digital graveyard, with spammy links pointing to casino and adult websites. We would have started at a negative 50th level in authority and organic rankings.” 07. “Start with a cheap domain—you can always upgrade later” “The poorest domain-related advice I ever took was best expressed in the situation where I was a founder and was encouraged to do what everyone launching a brand at the time said to do, which was: ‘Just get the cheapest domain you can—you can always upgrade later,’” recalls Chunyang Shen, founder of Jarsy Inc.   “Our first domain was cheap, low quality and difficult to memorize, which confused our customers and compromised our brand name. We were forced to rebrand the company after a few months.”  In the same vein, Riken Shah, founder and CEO of OSP Labs , made the mistake of going with an unbranded cheap domain name from a low-cost provider.  “I thought it was a good move to save money,” says Riken, “but that decision came with hidden costs, poor customer support, frequent downtime and lack of security features. Those issues not only caused operational headaches but also hurt our brand's credibility.” Read more: How much does a domain name cost?  Can you buy a domain name forever? 08. “You don’t need privacy protection” When you’re registering a domain , the best domain registrars  will offer domain privacy  protection. Don’t skip this, advises Kyle Sobko, CEO of SonderCare . “I used to think domain privacy protection was just optional and that it was okay for my contact info to be public, but that quickly changed. “We handle sensitive client information and card details, so keeping domain registration private is a must. In the past, I ran a small site without privacy protection and started getting strange emails and phishing attempts aimed at our payment info. Turning on domain privacy almost immediately stopped the flood of spam." Resell Calendar ’s COO, Ryan McDonald, also remembers skipping privacy protection to save $10 a year. “It seemed like a harmless decision at the time, but within just a few days, we began receiving an overwhelming number of unwanted phone calls (spam calls) and emails from what appeared to be SEO experts and domain brokers.  “It made me realize just how important it is to protect your domain registration information, even if it costs a small amount extra. It's a small investment that pays off in terms of reduced spam, increased security and peace of mind.” 09. “Once you buy a domain, it’s yours forever”  This simply isn’t true. “You only keep a domain if you renew it on time,” explains Richard Dalder, business development manager of Tradervue . “If you forget, someone else can register it.” But before you click “auto-renew” for your domains, read the fine print, says Dmytro Sokhach, co-founder and CEO of Editorial.Link .  “Sure, if this is your primary business domain and the renewal price is predictable, auto-renewal is a best practice. However, some companies hook clients with an extremely low registration price and then charge catastrophic renewal fees if you forget to check the renewal cost,” Dmytro elaborates. “That's how I got charged a cosmic amount for a .space domain renewal. One year ago, I purchased a .space domain. I paid less than two dollars in total. It was set to auto-renew, and I didn't care too much about it because it's common practice. However, one month ago, I was shocked to see I was charged a crazy amount—$2,500 for automatic renewal. “So, I highly recommend turning off auto-renewal and manually renewing your domains until you make sure they won't charge you four figures for that." 10. “Protect your brand by buying every possible variation of your domain” In certain situations, it can make sense to buy a few variations of your main domain—but don’t go overboard just to reserve them all. "When we were building out The Event Planner Expo brand, I pushed hard to buy every domain variation I could think of, like  .net , .org, .biz  and hyphenated versions,” says EMRG Media 's VP of marketing and sales, Jessica Stewart. “I thought it would ‘protect our brand’ and prevent competitors from snatching them up. This cost us a few thousand dollars over the years. “The reality hit when I looked at our analytics after five years: a hundred percent of our traffic came from the main .com domain, social media and search. All those extra domains just sat there costing renewal fees. We were paying for digital real estate that didn't exist in anyone's actual behavior.” CEO of TailoredPay , Daniel Kroytor, further notes, “You can purchase every available TLD out there, but it still won't protect you from someone making an exact match copy of your website and trying to scam people. We purchased about 10–12 different TLD variations, and the only effect was that we had to keep track of renewals. The people that did  make a copy of our website didn't even use the same domain name. They just copied it on a completely new domain.” Master the basics: What is a domain  How to buy a domain I have a domain name, now what?

The perfect .com domain is just a click away: claim your domain →   Originally meant for businesses needing to register subdomains, it's short for 'commercial', a .com domain now suits all kinds of websites and businesses and is often considered a default domain extension. People trust .com sites because they've been around for so long (they're also easy to remember), making it a great choice for almost any website , whether it's for a company, a blog or a personal page.  TL;DR: What is a .com domain? A .com domain is the most recognized and trusted top-level domain (TLD ) on the internet. Originally created for commercial websites, .com has become the go-to option for businesses, brands and individuals looking to build credibility and reach a broad audience. Secure your .com domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What a .com domain is and its history What a .com domain is used for Why .com is widely recognized and trusted Potential downsides of using a .com domain How to choose, register and secure your .com domain How .com affects SEO, brand image and business emails Other domain extensions to consider for your website .com domain meaning A .com domain is the ending part of a website address, like "example.com". It was originally created for commercial businesses, but today it’s used by websites in every industry. It’s the most recognized and trusted domain extension, making it easy for visitors to remember and trust your site. What makes .com so popular? Launched on January 1, 1985, .com is one of the original and most widely use domain extensions across the internet. A domain extension, otherwise known as a top-level domain  (TLD), is the ending part of a web address, like .com , .org  or .net .   Most people like .com because it feels familiar, easy to remember and trusted across almost every industry. The only potential con is that as they're so popular, you might find that the first names you try to register with this domain extension are already taken. Websites with .com domains are linked to the United States country code top-level domain (ccTLD), indicating that these sites are hosted by the US Central Office for Internet Domain Names (COID). According to the DNIB Quarterly Report, there are currently 157.2 million  .com domain name registrations, making it the most registered top-level domain globally. Learn more: What is a domain Website infrastructure What is a domain name registrar? Is Wix a domain registrar? Can you buy a domain name forever? What a .com domain is used for A .com domain is one of the most flexible domain extensions. It works for almost any type of website from professional business sites to personal projects. Its versatility makes it perfect for different industries and purposes. Who should use a .com domain A .com domain works best for websites that want to reach a broad audience. It is ideal for businesses, brands and creators who want to appear professional and credible. It also works for personal websites that benefit from a recognizable and easy-to-remember address. Whenever broad appeal and trustworthiness matter, a .com domain is a strong choice. When a .com domain may be less successful A .com domain can be less effective for very niche or local websites. If your audience is highly specific or your brand relies on regional identity, other extensions like .tech, .store or country-specific domains might be a better fit. Why opt for a .com domain extension? .com is business oriented: .com domains work especially well for websites involved in commerce, business ventures and online activities. The .com extension often signifies to users that the website is associated with business-related endeavors. .com works for any purpose: One of the main advantages of a .com domain extension is its versatility. It isn't limited to a specific industry, making it a suitable choice for businesses, organizations and individuals engaged in a variety of online activities. .com is established and reliable: As one of the earliest domain extensions , .com carries a sense of established reliability. This adds to the trustworthiness of websites utilizing this domain.  People see .com domains as trustworthy and reliable . .com builds brand recognition: The familiarity of a .com domain makes it easier for users to remember and recognize your brand. This helps create a strong online presence and makes your website feel professional and approachable. .com connects you globally : A .com domain is universally recognized, making it ideal for businesses that want to connect with audiences worldwide. Its global familiarity ensures users understand your website is legitimate, no matter where they are. .com gives a competitive edge : Securing the .com version of your domain prevents competitors from using similar names. This helps ensure traffic goes to your site, protects your brand identity and strengthens your position in the market. .com domain benefits Why it matters Credibility and trust The .com domain is one of the most established and recognized extensions. Global reach Not tied to specific countries or regions, .com makes it easy for businesses to connect with a worldwide audience. Easy to remember and share Short, straightforward and familiar, .com domains are simple for people to recall, type and share with others. SEO optimization While not a direct ranking factor, the widespread recognition and trust of .com can indirectly boost your search visibility. Trustworthiness Regarded as reliable, it helps businesses and individuals foster trust with their visitors. Adaptability A great fit for all kinds of industries and purposes, from personal projects to professional endeavors. Professional image Instantly adds credibility and appeal to your website, attracting a more engaged audience. Widespread use Universally accepted, it offers compatibility across different regions and platforms. Resale value One of the most sought-after extensions, .com domains tend to hold higher resale value. Email compatibility Perfect for setting up personalized, professional email addresses tied directly to your website. As Magee Clegg, the CEO of Cleartail Marketing shares: "Make sure you can secure the .com version. If someone else owns the .com of your desired name, pick something different entirely. I've seen businesses spend thousands on paid ads just to overcome the confusion when customers land on their competitor's .com by mistake." Learn more: Guide to domain extensions New top level domains What is a .net domain What is a .ai domain .co vs .com domain What are the downsides of a .com domain? Not everything about .com is smooth sailing. Its long-standing popularity means that some hurdles have emerged over time. With millions of .com domains already registered, finding the perfect name can feel like trying to grab the last cookie in a crowded room. The most straightforward and memorable names are often already taken.   If you do stumble across a premium .com domain, you might have to dig deep into your wallet. Domain names linked to popular keywords or brand-friendly phrases can sell for thousands or even millions of dollars. For small business owners or personal websites, this cost can be a big ask. While .com is widely recognized, it might not always be the best fit for niche brands, regional businesses or industry-specific websites. Newer TLDs like .store, .tech, or .co.uk can offer better relevance, local trust and availability — making them a smarter fit when branding, targeting or SEO focus matters. Expert tip from Einat Shafir, product manager at Wix: "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." How to register and buy your .com domain Select a reputable domain registrar , like Wix, that supports .com extensions. Use the registrar's domain name search tool  to verify the availability of your desired .com domain. You might need to explore variations or use a domain name generator  to find an open and available option. Once you confirm availability, choose the .com domain you want and complete the domain registration process . Provide any necessary contact information and make the required payment. Many registrars offer bundled services, including website hosting . Learn more: How to choose a domain name How to register a domain name Pro Tip : With Wix when you make a website, a paid plan  includes domain name  registration. A .com domain currently costs $9.90 on Wix. Be aware that .com domains, like others, typically have annual renewal fees. Check with your registrar for specific pricing details and renewal procedures. Wix domains, for example, are renewed every year.  Editor's note: Pricing information updated as of August 31st, 2025. Find the domain owner and registration details for a website with a  Whois domain lookup .  Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How a .com domain made all the difference for this Wix user Owning a .com domain played a big part in growing Upside Aerial  into the successful business it is today. More than just a web address, it gave the brand an instant layer of trust and professionalism—especially important for a niche offering like aerial fitness.  Their website quickly became more than just a place to book classes or check prices. It turned into the heart of their brand. For founder Michelle Spurlock, the site was a way to introduce people to aerial arts, a sport many hadn’t encountered before. “Our website basically became the crux of the whole business because lots of people don’t know what aerial arts is,” says Michelle. “That made our community feel really important,” she adds. “It made our students feel like, ‘Whoa, that's me up there.’” Through bold photos of real students and instructors in action, the message came through loud and clear: aerial fitness is for everyone, no matter your age or ability.  This inclusive and informative approach sparked curiosity and helped build a welcoming, tight-knit community. And with a .com domain backing it all, Michelle was able to show new visitors that this wasn’t just a hobby—it was a serious business with staying power. When COVID-19 forced the studio to close just days after opening, the website became a lifeline. Michelle pivoted quickly, offering online classes and virtual events to keep her community connected from home. The credibility of her .com domain gave people the confidence to keep showing up—even in uncertain times. Today, with an integrated scheduling software  and a dedicated app that keeps students engaged, Upside Aerial continues to grow. And it all started with a strong foundation—including a domain name that people could remember, trust and return to.  How .com domain originated The .com domain launched in 1985 as one of the first six top-level domains (TLDs) alongside .edu, .gov, .mil, .net and .org. Originally intended for commercial entities, the restriction on its use was later lifted, allowing businesses, organizations and individuals to register .com domains. The very first .com, symbolics.com, was registered by Symbolics, Inc., a computer manufacturing company, on March 15, 1985 — marking a milestone in the evolution of the internet. Today, the .com domain remains the most recognized and trusted extension worldwide. Operated by Verisign and managed through ICANN-accredited registrars, it has become a symbol of professionalism, credibility and global brand recognition. From global corporations to small startups and personal websites, .com continues to provide a reliable and memorable online address that inspires trust with visitors. Learn more about smart domain name management  strategies to keep your online presence strong. How does a .com domain affect SEO? A .com domain doesn’t directly affect how your site ranks on Google. Search engines treat all top-level domains (TLDs) the same, but trust and recognition matter. Because .com is familiar and credible, users are more likely to click on it, which can lead to higher engagement and better long-term visibility. Even if cheap domains are tempting, they may seem less professional. Google’s John Mueller explains: “In general, domain names on TLDs are similar. But I’d avoid free, cheap or spam-heavy TLDs since domains there can come with a significant burden to overcome before they’ve been recognized to be reasonable...If spending $2 more will let you avoid a long struggle, I’d recommend spending the $2 more.” While a .com won’t directly boost rankings, choosing a trustworthy TLD helps you build credibility, attract clicks and avoid the challenges that come with low-quality domain extensions. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to buy a domain name ? Get started with Wix today. What is a .com domain FAQ Can I use .com for non-commercial websites? While possible, it's recommended for websites with a focus on business, either physical or online. If you’re learning how to make a website , choosing the right domain extension is an important step. Are there any restrictions on .com domain registration? Generally, there are no specific restrictions, but it's essential to review the registrar's policies for any updates. Is .com suitable for personal portfolios? Yes, .com can be a suitable choice for personal portfolios, particularly if they involve commerce, business or online content. Can I use a .com domain for business emails? Yes, you can use a .com domain for business emails, and it’s one of the most popular choices for creating a professional image. If you’re learning how to create a business email , a .com domain ensures your email address aligns seamlessly with your website and brand. Formats like contact@yourbusiness.com or team@yourbusiness.com are great starting points, but you can also explore unique email name ideas that reflect specific roles or departments, making communication more personalized and efficient. Can I get a free .com domain? Yes, Wix offers a non-customizable free domain forever, or a customizable free domain when you purchase a premium plan. This is a great way to start your website with a professional and widely recognized domain extension. What are the benefits of a .com domain over other extensions? The .com extension is globally recognized and trusted, making it ideal for businesses aiming for a broad audience. Its familiarity enhances brand credibility and memorability. Users often default to typing ".com" when entering web addresses, which can lead to increased direct traffic. How does a .com domain affect SEO? Search engines like Google treat all top-level domains equally when it comes to ranking. A .com extension isn’t a direct ranking factor, but it can influence how users perceive your site. Because .com domains are familiar and trusted, they often see higher click-through rates. This increased engagement sends positive signals to search engines, which can indirectly support your SEO performance over time. Is .com or .org better? The choice between ".com" and ".org" depends on your website's purpose. ".com" is ideal for commercial businesses and is the most recognized and trusted TLD, making it suitable for a broad audience. On the other hand, ".org" is traditionally associated with non-profit organizations and is perceived as more appropriate for mission-driven or community-focused sites. Is .com a safe domain? Yes, a .com domain is generally considered safe and reliable. It’s the most recognized domain extension, which helps build trust with visitors and makes your website appear professional. Security also depends on your registrar, so choose a trusted provider and enable protections like domain privacy and HTTPS. Why are .com domains so expensive? .com domains are in high demand because they’re the most recognized and trusted extension worldwide. Short, memorable or brandable names are limited so prices rise when someone wants a premium or already-registered name. Some .com domains sell for thousands or even millions because they carry built-in credibility and marketing value. Do I need a .com domain? You don’t always need a .com but it’s a safe choice if you want broad recognition and trust. It works well for businesses, personal sites and projects that aim for a professional or global audience. If your focus is very niche, regional or industry-specific, another extension might work just as well. How many .com domains are there? There are over 157 million registered .com domains worldwide, making it the most popular top-level domain by far. Its widespread use shows both its credibility and the competition for memorable names.

The perfect domain is just a click away: claim your domain →   Choosing the right domain name sets the tone for your website. It’s your web address, your first impression and a key part of your brand. A good domain should be easy to remember, reflect your business and help people find you online. To make it simple, we’ve gathered tips from experts across industries on how they picked domains that work for their brands and grow with their business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to choose a domain name This guide breaks down how to choose a domain name that’s clear, memorable and aligned with your business goals. You’ll learn what makes a name effective, which mistakes to avoid and how extensions like .com, .org or .ai can shape how your audience perceives you. The article also includes expert-backed tips to help you make a confident choice, whether you’re launching a new brand or rethinking an old one. Choosing a domain name starts with clarity and relevance. Focus on something short, easy to type and pronounce and aligned with your brand. Use keywords, avoid numbers or dashes and pick an extension that suits your site. Check availability, potential trademark conflicts and competitor domains, and make sure it works with your social handles for a consistent presence. Key takeaways: Keep it short and memorable : Choose a name that’s easy to type, say and remember. Short names strengthen brand recognition and help your business stick in people’s minds. Use tools and do your research : Start with a domain name generator to explore ideas, check availability and avoid trademark conflicts. Research helps you pick a name that’s safe, effective and aligned with your brand. Pick the right extension and keywords : Choose a domain extension that fits your audience and industry, like .com, .ai or .org. Including relevant keywords can improve SEO and help visitors immediately understand what your business offers. How to choose a domain name: 15 tips Use a domain name generator Keep it short and memorable Make it easy to type and pronounce Avoid numbers and dashes (usually) Consider clarity and accessibility Target your area Stay on brand Include keywords Be descriptive Pick the right domain extension Do your research Check for trademark issues Think long term Act fast Match your domain with social handles 01. Use a domain name generator   In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the best domain name generators , you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand.   Try Wix's domain name generator  today. 02. Keep it short and memorable   Domain names can be up to 63 characters, but long names are hard to type and remember. Aim for a short, memorable name, ideally three to 12 characters and no more than two to three words. If your name is longer, try trimming or simplifying it. As Sanks Nair, COO of Recall  shares: “Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.” Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'" 03. Make it easy to type and pronounce You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name. As Ben Donovan, founder of Brand Builder University  notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says: “A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.” In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.” Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).   Already have an idea? Check the availability with a  domain name search  tool.   04. Avoid numbers and dashes (usually)   Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name. Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?). Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant.  As Charles Hoffman, the owner of Guardian Pressure Washing  experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site."  According to Charles: “While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.” Read also: 23 business owners share their worst domain naming mistakes Answering 12 web domain-related questions you’re probably too shy to ask The worst domain name advice you should definitely avoid   05. Consider clarity and accessibility When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the parts of a domain name  to help you with this decision. When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.” 06. Target your area If your business serves a specific area, include your location in your domain. It helps local customers find you and can improve local search rankings—like SweetTreatsMiami.com for a bakery in Miami. You can also use a location-specific domain extension, such as .co.uk or other country code domains (ccTLDs). In fact, total ccTLD registrations reached 144.8 million by the end of the third quarter of 2025, showing how widely businesses use these extensions to signal local relevance. Keep future growth in mind if you plan to expand globally. 07. Stay on brand with your name   A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says: "At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks." Align your domain with your website, social media handles and overall brand voice to keep your online presence consistent. Your domain can match your business name, a variation or include a relevant keyword. If you’re still naming your business, brainstorm catchy options using a dictionary, thesaurus or business name generator . Make sure the final choice is brandable, unique and easy to remember, like “bakingwithsam.com” instead of “samteachesbaking.com.” Learn more: Why do I need a domain name? Most expensive domain names   Domain name trends Why paying for a premium domain is worth it, according to 17 business owners   08. Include keywords for SEO   Including a relevant keyword in your domain can help both visitors and search engines understand your website, boosting your SEO and click-through rates. Use keywords naturally and in moderation, since overloading your domain can feel spammy. For example, a poke restaurant website  could use “alohapokeshop.com,” while a photography portfolio  might choose “jimsmithphotography.com” or “nycweddingphotos.com.” Domains that contain a relevant keyword have a slight but measurable correlation with higher click-through rates from search results .  As Tom Smith, marketing team member at University Frames, Inc.  found, SEO and discoverability were paramount when they chose their business domain name. Tom notes: “We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility." One of the best  SEO tips  to keep in mind is to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business.     09. Be descriptive While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For Featured.com  this was a particularly important consideration for their brand.  As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.”  “What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.” 10. Pick the right domain extension   A domain extension, also known as TLD  (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location or owner.   The most common extensions are .com, .org and .net , which together remain the backbone of the internet. As of September 30, 2025, .com and .net alone accounted for 171.9 million domain registrations. This shows how trusted these extensions are for businesses and individuals alike. There are also many types of domains  that can serve different needs and offer alternatives in case your first domain name choice is already taken. When exploring less common TLDs, it’s important to research their reputation, as some newer extensions may have higher rates of abuse. Choosing a trustworthy TLD ensures your website remains credible and aligns with your brand. (Check out the best .com alternatives , according to 33 business owners.) Jeffrey Gabriel, the CEO of Saw.com  Incorporated , says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.” “If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.” Let’s take a look at what some of these domain extensions  are used for: .com : When it comes to what .com is , this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. .com domains are generally considered more credible, as users tend to trust them more than less common extensions.  The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are .biz, .tech, .digital or .company. .net :  Referring to networks and what .net is , it's the second most common extension and is generally used by service providers such as website hosting , databases and collaboration tools. .org : Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org. .info:  This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites. .me : An extension that’s highly fitting for an online resume, blog, portfolio website  or personal brand. You can also consider .blog for a blog website specifically or .tv  for entertainment related sites. Alternatively, both .site  and .website are considered wide-ranging TLD. Other options to consider include: .email, .fun, .world, .solutions, .top, .ninja, .art, .pictures, .directory, .studio, .cloud, .live, .party  .co :  Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. .ai : Originally the country-code domain for Anguilla, .ai domain has taken on a new life as a go-to for artificial intelligence companies, tech startups and digital products. Its rise reflects the booming AI sector—it now sees over 20,000 new registrations   monthly, a trend likely to accelerate as AI adoption grows. While still technically a ccTLD, .ai is widely treated as a generic extension in practice and signals forward-thinking innovation to users and investors alike. ccTLD:   Country code top-level domains  are domain extensions that show off your physical whereabouts and might give your local SEO a boost.   For example, “.de” for Germany, “.fr” for France, ".nl" for the Netherlands, ".mx" for Mexico, ".br" for Brazil, ".be" for Belgium, “ . co.uk” for the United Kingdom   are all ccTLDs that signal local relevance to search engines.   Learn more: New top-level domains  and most popular domain extensions   11. Do your research   Before buying a domain, make sure it doesn’t infringe on trademarks or copyright and isn’t already used by another brand. Check availability through domain registration sites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. It’s also smart to investigate domain history. If you’re buying a pre-owned domain, tools like the Wayback Machine or WHOIS history can show how the domain was previously used. This helps you avoid potential SEO penalties or reputational issues from past misuse. Learn more: Domain lifecycle How to find the owner of a domain 12. Check for trademark issues Before choosing your domain name, take a moment to check for trademark issues. This simple step can save you from legal complications down the road, like disputes, rebranding or even losing your domain. Start by searching for existing trademarks that might overlap with your chosen name. Use free tools like the USPTO trademark search database or resources available in your country. If your business operates internationally, the WIPO Global Brand Database is a helpful option for broader searches. Keep in mind that while many domain registrars check domain availability, they don’t screen for trademark conflicts. For added peace of mind, consider consulting a trademark attorney or legal professional—especially if your domain name is crucial to your brand. Found the perfect name for your business? Lock in your domain  before someone else does.   13. Think long term with your domain name If you plan to grow your brand, start thinking ahead. Consider securing a few variants of your domain—different extensions like “.com” and “.net,” or slight name variations—to protect your brand and keep your options flexible. You can even connect multiple domains to the same website  to maintain consistent branding while leaving room to expand. If your ideal domain is taken, look into premium or pre-owned domains. They often come with built-in authority, SEO value or a stronger brand presence, giving your business a head start. Choose a domain that won’t limit future growth. For example, a beauty parlor offering nail services today might later expand into hair or spa treatments, so pick a name broad enough to cover future offerings. A flexible domain also makes it easier to create email addresses that grow with your business. Remember, personal sites and business websites have different needs. Personal domains can be creative and interest-driven, while business domains should be professional and consider competitors. If you need ideas, a website name generator  can help you brainstorm names that stand out. Expert tip from Ofir Gvili, domains PMM at Wix: “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” Read also: Tips for future-proofing your domain  or 6 signs that it's time to change your domain 14. Act fast when securing your name   Once you have made up your mind, you should learn how to register your domain name  as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited domain registrar that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the best domain registrars  can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase.   If you’re curious as to  how much a domain name costs  and if you can get a free domain , note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many website hosting  platforms that include the first year of domain registration for free.   By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one website infrastructure  roof. Learn more: How to create a business email Email name ideas   Can you buy a domain name forever? 15. Match your domain with social handles Your domain name is only one part of your online identity. To build a consistent brand, make sure the same (or very similar) name is available (you can learn more about how to check if a domain name is available with our guide) across major social platforms like Instagram, TikTok, YouTube and LinkedIn. This way, customers can easily find and recognize you no matter where they interact with your brand. Before you commit to a domain, do a quick search to confirm that matching handles are free. If they’re already taken, consider slight variations that still feel on-brand and easy to remember. The goal is to keep your name uniform, simple and unmistakably yours across every channel. Tips for picking your domain name Domain name tip Why it works Use a domain name generator Kickstart ideas and explore available options quickly Keep it short and memorable Helps with brand recall and easier typing Make it easy to type and pronounce Minimizes confusion and user error Avoid numbers and dashes These often complicate clarity and credibility Consider clarity and accessibility Choose names that are inclusive and easy to understand Target your area Localize your name if you serve a specific region Stay on brand Align with your tone, values and visual identity Include keywords Improves SEO and shows what your business is about Be descriptive Helps users immediately understand what you offer Pick the right domain extension Choose one that suits your industry, like .com, .store or .ai Do your research Check for availability across platforms and domains Check for trademark issues Avoid legal trouble by verifying name ownership Think long term Pick a name that can grow with your business Act fast Good names go quickly—secure yours once you find the right fit How to choose a domain name for a blog For a blog, the domain name is part of your storytelling—it sets expectations for your content and shapes how readers perceive your authority. Instead of just picking a catchy name, think about how it communicates your niche, perspective and style. For example, a blog on productivity could lean into specificity: “TwoHourWorkWeek” signals a practical, results-driven approach while “FlowStateJournal” implies a reflective, process-focused angle. The subtle difference guides who clicks and who sticks. SEO-friendly blog domains Another practical angle is SEO and long-term traffic strategy. A blog domain doesn’t need to be keyword-stuffed but weaving in a core topic can improve discoverability and brand recall. For instance, “PlantParentLife” instantly signals a houseplant-focused blog while being unique enough to rank well. Using a made-up or compound word like this can also prevent clashes with existing brands while giving you a flexible identity that grows with your blog. Blog domain name that scales Consider future monetization and content expansion. If you want to launch digital products, courses or a newsletter, avoid a name tied too tightly to one post type or style. A name like “DigitalNomadDiary” works if you plan to cover travel, work and lifestyle content, while “BackpackingTipsNow” locks you into one format. Testing domain ideas with potential readers—through polls or small focus groups—can reveal whether the name resonates and feels trustworthy, which is often more valuable than cleverness or trendiness. When choosing a domain name for your blog , focus on clarity and memorability. Keep it short, easy to spell and reflective of your niche so readers know what your blog is about. Pick a name that's flexible enough to cover future topics or expansions like adding new series, products or newsletters. Make sure it aligns with your social handles and consider testing ideas with your audience. What to avoid when choosing a domain name Picking the right domain name sets the tone for your website, so it’s just as important to know what to avoid. Trademarks and legal issues:  Check that your name doesn’t step on any existing trademarks. It’s easier to avoid legal headaches from the start. Complicated or unconventional spelling:  Weird spellings or slang can make your domain tricky to remember or share. Keep it simple. Double letters:  Extra letters might trip people up when they’re typing your domain. Unintentional word merging:  Watch out for accidental phrases that could confuse visitors. For example, “bestgiftshop” might read as “best gifts hop.” Numbers and hyphens:  These can make your domain harder to type and remember. People often forget where to put them. Overly long names:  Shorter is sweeter. Easier to remember, share and fit on business cards or marketing materials. Too generic:  Names that are too general can get lost among competitors. Choose something memorable that reflects what you do. According to Lori Appleman, the Co-Founder of Redline Minds: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1 rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Why is choosing the right domain name so important? But fully understanding what a domain name is , and what a subdomain is , you can understand just how much impact it has when planning how to make your website . Here's why choosing the right domain name is so important.   Be perceived as a professional: Acting as your brand’s address online, a well thought out and customized URL will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look. Make your website easy to find: By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site. Expert tip from Ofir Gvili, domains PMM at Wix: “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” How do you buy a domain name that’s not listed? Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to: Identify the domain name:  Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability. Research the owner:  Use WHOIS lookup tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication. Direct contact:  Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain. Offer negotiation:  Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price. Persistence:  Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy. Alternative options:  Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Explore domain pricing and get yours today. How to choose a domain name FAQ What's considered a good domain name? A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation. What to look for when buying a domain name? When buying a domain name, consider the following factors: Relevance:  Ensure the domain name reflects your brand, business or content. Memorability:  Choose a name that is easy to remember for visitors. Simplicity:  Avoid complex spellings, hyphens or numbers to enhance clarity. Keywords:  Include relevant keywords to improve search engine visibility. Availability:  Check for domain availability and consider variations if your first choice is taken. Domain Extension:  Select an appropriate domain extension (e.g., .com, .net, .org) based on your goals. Legal Considerations:  Check for trademarks and ensure your chosen domain doesn't infringe on others' rights. Domain History:  Investigate the history of the domain to avoid any potential issues. How do I go about buying a domain name? Decide on your domain name Check its availability, with a domain search tool Choose a domain registrar, like Wix Register your domain name Pay and confirm the purchase Connect to your website Really stuck for a domain name, how can I find one? Brainstorm with business partners, or even friends and family Use a domain name generator to get access to hundreds of potential names Use a thesaurus to find ideas for names or to use to combine words together to make a name Be inspired by what you read, watch and experience around you How does website hosting impact my domain choice? Your domain name should align with your hosting needs. For example, if you plan to launch an online store, choosing a domain that supports eCommerce hosting adds convenience and scalability. How do I find the domain name I want? Start by brainstorming words related to your brand, business or niche. Use a domain name generator to spark ideas and test different combinations, synonyms or word pairings. Check domain availability through a registrar’s search tool and if your first choice is taken, explore alternate domain extensions or variations that still feel true to your brand. What if my preferred domain name is taken? If your ideal domain name isn’t available, you have a few options: add a relevant keyword, location or niche term to your name, try a different domain extension or consider a slight spelling variation. You can also look up the domain’s owner via a WHOIS lookup and inquire if it’s for sale or keep an eye out to see if it becomes available in the future. How does domain privacy affect my website? Domain privacy, also known as WHOIS protection, shields your personal contact details from being publicly visible in the WHOIS database. This helps protect you from spam, phishing attempts and identity theft. Many domain registrars, including Wix, offer free domain privacy for eligible domains — it’s a smart, no-cost way to keep your personal information private. Can I change my domain name later? Yes — you can register a new domain at any time and connect it to your existing website. Just be aware that changing your domain may affect your SEO, existing backlinks and user familiarity. To maintain traffic, it’s a good idea to set up proper redirects from your old domain to the new one and update your links across social media, email signatures and business listings.

The perfect domain is just a click away:   claim your domain →  Before you settle on a business name or start making a website , there’s one quick check you can’t skip. Domain names get snapped up fast and finding out yours is already in use can derail your plans. Checking domain availability early saves time, avoids frustration and helps you secure a name you can actually use. You can check if a domain name is available by using a domain name search , which tells you if the name you want is already taken. If it is, these tools can also suggest alternatives to get your site online. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to check if a domain name is available Checking domain name availability early saves you from delays, rebranding and legal issues later. A quick check helps you lock in the right domain, explore alternatives if needed, and move forward with confidence instead of hitting roadblocks mid-build. You’ll learn: Why domain availability should be checked before building a website How to check if a domain name is available What to do if your first-choice domain is taken How domain extensions affect your options When it makes sense to contact a current domain owner How domain registration and ownership work How to secure and register a domain using a website builder Ready to find your perfect domain? Use the Wix domain name generator  to get started to instantly generate creative and relevant name ideas. Why checking if a domain name is available is important When you start building a website, your domain name is one of the first choices that can either keep things moving or cause delays. Spending a few minutes checking domain options and availability early helps you avoid backtracking after you’ve settled on a name.   Checking domain name availability early helps you avoid future headaches and ensures you can secure a name that truly represents your brand.  If the domain you want is already taken, you may need to rethink your branding, choose an alternative extension or negotiate with a current owner—steps that can slow down your launch. Confirming domain availability also protects you from potential legal issues. Many domain names are tied to trademarks or established businesses, so unintentionally choosing a conflicting name could result in disputes or forced rebranding later on. Learn more: What’s the easiest way to get a domain? How to register a domain name What is a parked domain? Can you buy a domain name forever? How to check if a domain name is available Finding and registering a domain name is a straightforward process. Here’s a detailed breakdown of each step to help you navigate the process, from searching for a domain name to making it your own: Brainstorm domain name ideas Use a domain name checker Choose a top-level domain (TLD) Consider alternatives if your name is taken Register your new domain name To check if a domain name is available , use a domain search tool from a registrar or website builder. It shows if your name is taken and suggests spelling variations or alternative extensions. For a deeper dive, check the WHOIS database to see who owns a domain or use trademark searches to ensure your brand name is good to go. 01. Brainstorm domain name ideas Before you even start checking for availability, you need some solid ideas. A good domain name is memorable, easy to spell and reflects your brand. Think about your business name and the services you offer. Try to keep it short and avoid hyphens or numbers, which can be hard for people to remember and type. It's a good idea to come up with a list of 5-10 potential names. This gives you plenty of options in case your top choices are already registered. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Find out more: How to choose a domain name 02. Use a domain name checker Once you have your list, it's time to see what's available. The easiest way to do this is with a domain name checker. Most website builders and domain registrars offer this tool for free. Simply type your desired name into the search bar and the tool will instantly tell you if it's available. For example, using the Wix domain name checker will not only confirm availability but also suggest alternative names and TLDs if your first pick is taken. It’s a quick and efficient way to move from idea to action. 03. Choose a top-level domain (TLD) A TLD  is the extension at the end of your domain name, like .com , .net or .org . While .com is the most popular and often the most sought-after, there are hundreds of popular domain extension  options available. Learn more: most popular domain extensions . Consider using a TLD that fits your business. For instance, a non-profit might choose .org , while a tech startup could go for .io. Country-specific TLDs like .ca (Canada) or . co.uk (United Kingdom) can also be effective if your audience is local. Your choice of TLD can influence how visitors perceive your site, so choose one that aligns with your brand. Choose from one of the top-level domain extensions → 04. Consider alternatives if your name is taken It’s common for your first-choice domain name to be unavailable, especially if it's a common word or phrase. Don't get discouraged. This is where your brainstormed list comes in handy. Try slight variations of your name. You could add a keyword that describes your business (e.g., " atlascoffee.com " instead of " atlas.com "), use a different TLD or add a verb like "get" or "try." Many domain checkers will automatically provide these suggestions, making it easier to find a suitable alternative that’s still on-brand. You may also be interested in: What are the most common industry domain names? What is a generic top-level domain name (gTLD)? .co vs .com domains 05. Register your new domain name Once you've found an available name that you love, the final step is to register it. You can do this through a domain registrar or directly through a comprehensive website builder like Wix, which simplifies the process by letting you manage your site and domain in one place. Registration typically involves selecting a subscription term (usually one year or more) and providing your contact information. Once you complete the registration, the domain name is yours. Congratulations—you now have a digital address for your brand. Find out more: How to register a domain name Who owns a domain name? When you register a domain name, you don't technically "own" it forever. You lease it for a specific period, usually on a yearly basis. This lease gives you the exclusive right to use that domain as long as you keep up with the renewal payments. The official owner of a domain is the person or entity listed as the "registrant" in the domain's registration records. This information is stored in a public database called WHOIS. So, while you're the effective owner, it's a right-to-use arrangement that requires ongoing maintenance. How to find out who owns a domain name If a domain name you want is taken, you can find out who owns it using a WHOIS lookup service. Tools like the WHOIS domain lookup search allow you to enter a domain name and retrieve public registration data. The information you'll find typically includes the name of the registrant, their contact information (unless they have privacy protection), the registration date and the expiration date. This can be useful if you want to contact the owner to negotiate a purchase. However, be aware that many owners use privacy services to hide their personal details. You may also be interested in: How to trademark a domain name Best domain registrars How much does a domain name cost Is .shop a good domain? How to check if a domain name is available with Wix Checking whether your ideal domain name is available is an essential first step when building your website—and with Wix, the process is quick and effortless.  Ready to claim your corner of the internet? Start by learning how to build a website  with Wix and get a free custom domain for your first year with a premium plan . Wix provides instant domain name search, letting you see availability in real time so you can secure the perfect match without delay. Simply type your desired name into the search bar and Wix offers easy domain name search tools that instantly surface relevant suggestions, alternative extensions and creative variations.  Because Wix powers real-time domain name search, it’s simple to find the right fit fast. You can explore options, compare extensions and lock down a memorable domain name within seconds. This ensures you spend less time searching and more time building your brand online. How to check if a domain name is available FAQ What do I do if the .com version of my domain is taken? If the .com version is unavailable, consider other popular TLDs like .net, .co or .org. You can also explore newer, industry-specific TLDs like .app or .store. Alternatively, try modifying your domain name by adding a descriptive word, like " .store " or " .shop ," to find an available .com address. How much does a domain name cost? The cost of a domain name varies depending on the TLD and the registrar. Standard TLDs like .com or .net typically cost between $10 and $20 per year. Some website building platforms, like Wix, offer a free custom domain for the first year with the purchase of a premium plan, which can be a cost-effective option. Find out more: Does Wix offer free domains? C an I buy a domain name permanently? No, you can't buy a domain name permanently. Domain registration works like a lease. You can register a domain for a set period, typically from one to ten years. To keep it, you must renew the registration before it expires. This system ensures that unused domain names can eventually become available again. Learn more: Can I buy a domain name permanently?

Turning your idea into a business? Get started with Wix dropshipping Dropshipping  is a streamlined retail business  model where you, the seller, don't keep products in stock. Instead, when you sell a product, you purchase it from a third party and have it shipped directly to the customer. This means you're free from the hassle of handling the products directly and from the risk of having to invest in bulk inventory. If you’re looking to start a business  in dropshipping, stickers can be an exciting option to explore. Stickers are lightweight, customizable and have a universal appeal, making them ideal for dropshipping. They can be used for personalization, branding or just for fun. The demand for unique and creative stickers is growing, which presents a great opportunity for those looking to dive into dropshipping. Get started with  making a website  using Wix, or follow our guide on  how to build a website . Why sticker dropshipping is a good business idea You might be wondering, " Is dropshipping worth it? ", and with stickers nonetheless? Entering the world of sticker dropshipping could be your path to success in the eCommerce  industry. It's an accessible venture that combines creativity with the potential for high profit margins. Here are a few of the main perks of working with this dropshipping product : Low initial investment : Since you don’t need to pre-purchase inventory  or manage stock levels, the financial investment to get started with your dropshipping business  is extremely low. This also makes it a great part time business idea , or a business idea for teens. Scalability without storage concerns : As your sticker business expands, you don’t need to worry about acquiring more space for inventory or hiring new employees to handle added shipping duties. This allows you to scale without additional logistical burdens. Versatile market appeal : Stickers have a widespread appeal across various demographics and can be marketed for diverse uses, from laptop decals to bumper stickers, offering a broad market scope. Customization potential : With advancements in printing technology, the option to provide custom stickers can give your business a unique edge in the market, setting it apart from competitors. This makes it easier than ever to create a brand that stands out and to start a print on demand business . Learn more: Best dropshipping website builders  to get started with. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. 32 sticker dropshipping products When it comes to sticker dropshipping, the variety of dropshipping products you can offer is vast. Here's a list of 26 potential sticker products that are perfect for a dropshipping business idea .  Sticker dropshipping product Why they're good to sell Vinyl decals Durable and weather-resistant, vinyl decals are ideal for outdoor use. Matte stickers Matte stickers offer a smooth, non-reflective finish that is great for a subtle and elegant look. Glossy stickers Glossy stickers provide a shiny and vibrant appearance that makes stickers stand out. Oval shaped stickers They're an interesting shape that makes them unique. Bumper stickers Who doesn't love a funny bumper sticker for their car? Die-cut stickers Precision-cut from durable vinyl, they offer exceptional weather resistance, ideal for various environments. Clear stickers These are best for glass surfaces and fun for kids. Glitter stickers Sparkles everywhere with these types of stickers. Glow in the dark stickers Great for kids' rooms or Halloween projects. Holographic stickers Super appealing with a rainbow sheen. Metallic stickers Gives a premium look on packaging. Eco-friendly stickers Made from biodegradable materials for the environmentally conscious. Wall decals Large stickers made for home decor. Laptop skins Can be protective and decorative. Phone case stickers Easy to personalize phone cases with. Planner stickers Help people organize in style. Water bottle labels Can be customized for merch, branding and events. Window clings Non-adhesive and reusable, ideal for temporary promotions or decorations. Band aid design stickers Fun designs that showcase style while covering cuts. Emoji stickers Great and fun for personalizing items. Meme stickers Trendy, popular stickers. Custom portrait stickers Turn photos into personalized stickers. Seasonal holiday stickers Always in demand for every holiday. Educational stickers Used by teachers as rewards or learning tools in classrooms. Gold stars for everyone. Sports team logos Made for super fans. Band logos For music fans and their groupies alike. Tie-dye stickers Project positivity and fun with the help of rainbow, vibrant colors Anime and manga stickers Cater to fans of Japanese animation and comics with these fun stickers. Motivational quote stickers Inspire others with positive affirmations. Pet photo stickers Pet owners love custom stickers of their furry friends. Wedding favor labels Pet owners love custom stickers of their furry friends. Kids' name stickers Perfect for labeling belongings for school or daycare. 5 sticker dropshipping suppliers When you're starting a sticker dropshipping business, finding the right suppliers is crucial. Here are four leading dropshipping suppliers that stand out for their quality services and products. 01. Modalyst Modalyst specializes in connecting online stores with suppliers of unique products, including stickers. They offer a wide range of sticker designs from independent brands and artists. Integration with eCommerce platforms  like Wix makes it easy to add products to your online store. Integrate your website with Modalyst  to get your sticker dropshipping business off the ground.  02. Spocket Spocket offers a reliable network of suppliers from the US and Europe, providing a wide range of high-quality sticker products. Their platform ensures fast shipping and easy order fulfillment, helping you deliver products promptly to your customers. Spocket also integrates seamlessly with Wix , allowing for automated inventory management and a hassle-free dropshipping experience. 03. Printify Printify is a print-on-demand platform that allows you to create custom stickers with no minimum order quantity. They provide a mockup generator tool to visualize your sticker designs before listing them. With Printify, you have access to a full network of printing partners, ensuring fast and reliable fulfillment. Start an online store  with Wix, then integrate it with Printify  for easy sticker dropshipping.  04. Printful Similar to Printify, Printful offers print-on-demand services with a focus on quality and customer satisfaction. They support various types of stickers, including die-cut and kiss-cut options. Printful also handles shipping and fulfillment, which takes the load off your shoulders.  Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 05. AliExpress AliExpress is a massive marketplace that offers a broad selection of pre-made stickers at competitive prices. It's an excellent source for bulk orders if you're looking to keep some inventory on hand for faster shipping times. Many sellers on AliExpress are open to dropshipping agreements, making it a flexible option for your business. Get started integrating AliExpress with your dropshipping store on Wix.  How to get started dropshipping stickers Starting a sticker dropshipping business can be an exciting venture. Here's a simple guide to help you launch your business: 01. Research and decide on your niche Identify the types of stickers that resonate with your interests and have a demand in the market. Analyze trends and potential competition to find a niche with growth potential. To improve your sticker dropshipping collection, engage with forums and communities of sticker enthusiasts to discover trending sticker designs. 02. Create your brand Develop a brand name, logo and visual identity that reflects the style of stickers you plan to sell. Your brand should appeal to your target audience and stand out against your competitors. 03. Set up your online store Choose an eCommerce platform that suits your business needs, such as Wix. Design your store with user experience in mind, ensuring it's easy to navigate and visually appealing. You can use professionally-designed eCommerce website themes  to make the process of making an eCommerce website easier.  Browse all eCommerce templates 04. Partner with suppliers Connect with suppliers like Modalyst, Printify, Printful or AliExpress to source your sticker products. Set up an account and integrate their services with your online store for seamless order fulfillment. 05. Market your business Utilize social media platforms, content marketing and paid advertising as marketing strategies  to reach your target audience. Engage with potential customers by sharing compelling content related to stickers.  06. Decide on pricing for your stickers When deciding on the price of your sticker collection, take into account production costs, which encompass materials, printing and packaging expenses. Then, factor in outsourcing expenses like printing service fees and online marketplace costs. Your sticker pricing range should also be dependent on sticker sizes and availability—for instance if you have a limited edition sticker of a famous band, it would make sense for it to cost more. You can also offer discounts for clients who choose to purchase packages of stickers. Dropshipping stickers products and suppliers FAQ Can I dropship custom stickers?  Yes, many print-on-demand suppliers offer customization options for stickers, allowing you to offer personalized products to your customers. How do I price my sticker products?  Consider the cost of production, shipping and your desired profit margin. Competitive pricing is key, so research what similar stickers are selling for in the market. What’s the best way to promote sticker products?  Social media platforms like Instagram and Pinterest are great for visual products like stickers. Collaborations with influencers and content creators can also help increase visibility. How do I handle returns or exchanges?  Establish a clear return policy with your suppliers. Many print-on-demand services have their own policies, so make sure these are communicated clearly to your customer. Is it necessary to order samples of my stickers?  It's highly recommended to order samples to ensure the quality meets your standards and accurately represents what you're selling to customers. Is a sticker business profitable? A sticker business can be profitable with the right approach. Identify a niche market or unique design style to stand out. Keep production costs low and leverage online platforms for sales. Marketing through social media and collaborating with influencers can boost visibility. Quality and creativity are key; providing custom or themed stickers may attract a dedicated customer base. How to start selling stickers? To start selling stickers, create unique designs or cater to a niche market. Source affordable materials and find a reliable printing or dropshipping supplier. Set up an online store using platforms like Wix . Offer customization options, ensuring quality and timely shipping to build customer satisfaction and loyalty. What is the best website for dropshipping stickers? We recommend Printiful. Printful  provides a free print on demand dropshipping service for custom stickers. The stickers are priced from $2.99 and can be delivered worldwide within 15 days, with various shipping options available. Other dropshipping ideas and products to consider T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Pet dropshipping

Get started with Wix Dropshipping today The success of any dropshipping business depends on knowing which products are worth selling. But for new entrepreneurs, this is easier said than done. You might find yourself wondering: How do you identify the best dropshipping products, exactly? How can you earn the highest profit? And what niches are bound to stand the test of time? Start turning your product ideas into a profitable online store with an AI store builder  today. TL;DR: best dropshipping products to sell online This guide reveals top-selling dropshipping products in clothing, health and wellness, home and garden, kids and baby, gifts, pet supplies, car accessories and beauty. Learn how to find trending products, pick the right niche, price effectively and work with reliable suppliers using tools like Wix, Modalyst and Printful. You’ll also get tips on testing products, tracking analytics, attracting repeat customers, optimizing shipping and packaging and leveraging customer feedback. Plus, we cover dropshipping pros and cons and offer extra ideas, including coffee, tea, branded, automated, sticker and private label products. Build and grow your d ropshipping business with Wix. Find trending ready-to-sell products and start selling online with no inventory or shipping to manage. Connect to the Modalyst marketplace to source millions of high-quality items, test new markets and expand your catalog with ease. Best dropshipping products to start selling online Dropshipping product Why its a good product to sell Statement tees Low risk because you don't have to hold inventory, you can sell with POD. Athleisure and yoga gear Super popular as its moved from gym to regular wear. Hats Light, easy and cost effective to ship. Hygiene products Recurring revenue because they're something consumers buy regularly on repeat. Water bottles Good profit margins and a popular product that's always trending. Wall art High profit margins for quality pieces Planters and vases Double as home decor, demand is driven by eco trends too Office accessories Popular buys due to popularity of work from home Baby essentials In constant demand and often bought quickly due to immediate need Kids clothing Children outgrow clothes quickly leading to repeat purchases Baby carriers and baby bags Higher priced items for higher profit margins, parents are willing to pay more for higher quality Personalized mugs Ultimate safe gift for anyone, drives demand for these Wedding accessories Weddings usually command high budgets for these items Pet essentials Tend to be recession-proof Car accessories Includes practical items like seat organizers that are always in demand Beauty and personal care High profit margins and usually easy to ship, as well as repeat purchases Hygiene products  Water bottles  CBD-infused products  Yoga gear  Wall art  Planters and vases  Office accessories  Baby essentials  Kids' clothing and accessories  Baby carriers and baby bags  Baby toys Digital picture frames  Personalized mugs Wedding accessories Pet essentials  Pet beds  Pet toys  Car accessories Beauty and personal care Clothing and accessories dropshipping products Fashion is big business, with the size of the global apparel market expected to top $2 trillion by 2028 . What’s more, fashion accounts for roughly 23% of total online retail sales , making this a viable product category for dropshippers. Here are some products you could consider selling within this niche. 01. Statement tees T-shirts are an everyday wardrobe essential and a solid product option for dropshippers. They’re also a great option for existing businesses to boost their revenue. For example, a health and wellness store might dropship organic cotton tees that say “I love avocados.”  Merchants can browse the offerings from T-shirt dropshipping  suppliers for a wide range of tees or create their own unique designs using a print-on-demand model. Wix seamlessly integrates with Printful and Modalyst, making it easy to get started. 02. Athleisure Athleisure—from tank tops to sports bras to leggings—has been trendy for years now and is a popular category among the best dropshipping products. This is true even for shoppers who are looking to engage in a little more leisure than athleticism, and who just want a comfortable outfit to lounge in.  Athleisure frequently gains trend traction on platforms like TikTok, where influencers are prone to feature a favorite pair of leggings or lounge pants and trigger a massive spike in sales. This is what makes it a top contender among options for clothing dropshipping . 03. Hats Baseball caps, wooly hats, floppy beach hats, bucket hats—the list is endless. When it comes to selling any wearable garment, it’s wise to consider seasonality and your target market. If you live in a cold climate and want to focus on a local market, choose practical options that will meet your customer’s needs. If you live in a place that enjoys year-round sunshine, protective hats with a wide brim are likely to be a hit. The great thing about dropshipping is that it allows merchants to easily and quickly update their inventory, so if you want to change your offerings with the seasons, or notice that some products aren’t getting any traction, you can easily swap them out. Hats are also a popular item when starting a print on demand business , a form of dropshipping that allows you to sell customized products with your own design or logo on them. You can integrate with print on demand companies , like Modalyst, Printful or Printify. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Additional clothing and accessories to consider dropshipping Maternity wear Socks Sweatpants Sunglasses Swimwear Robes and slippers Jackets/outerwear Scarves Gloves Backpacks Health and wellness dropshipping products The worldwide wellness market has grown steadily over the past several years. By 2025, it’s projected to reach a whopping $6.99 trillion . For those with an interest in this niche, there are several stand-out products bound to be top-sellers. Be sure to look into eco-friendly products when deciding on your wellness-based product line. 04. Hygiene products Within this niche, dropshippers can capitalize on the fact that many of these products are regularly repurchased, which promises a steady stream of sales. Moreover, the hygiene product market has a ton of room for specialization. You can cater to specific customer needs, such as sensitive skin or eco-conscious preferences, to create a unique selling proposition for your online store. There is always going to be a steady demand for personal care items and this niche covers a vast range of products, so you’ll need to dial in on what you feel most passionate about—or what the trends are currently favoring. From dental care to hand sanitizers and touchless door openers, high-quality hygiene products that are both safe to use and effective are in hot demand. 05. Water bottles In recent years, one surprising product has shot to fame—time- and volume-marked water bottles. These water bottles are designed to encourage people to drink more water by making it easier for people to track their water consumption throughout the day. Some versions of the product have received more than 50,000 reviews on Amazon, gaining popularity with each year. 06. CBD-infused products Cannabidiol (CBD) is one of the fastest-growing product categories on the market and has grown into a multimillion-dollar industry. The niche has a projected compound annual growth rate (CAGR) of 16.2% from 2023 to 2030 . One of the many cannabinoids, or compounds, found in the hemp plant, CBD is hailed for its positive effects on the body. If you’re targeting the health and wellness market, you’ll find a wide array of CBD-infused products to choose from: gummies, capsules, tinctures, oils, creams and many more. Before you sell CBD online , it’s best to research the laws in your own state and country, as well as the countries you intend to ship to. You’ll want to ensure the products you’re selling are legally permitted. 07. Yoga gear Yoga gear can go beyond leggings. Target the booming home fitness market with affordable products that will make workouts more enjoyable. You can offer a full range of gear for yogis, from yoga mats to accessories like straps, blocks, towels and mat carriers. Often bright, colorful and eye-catching, these items make a great addition to any sports and wellness store. Additional health and wellness products to consider dropshipping Supplements Kinesiology tape Foam rollers Protein powders Acupressure mats Mindfulness journals Posture correctors Fitness trackers Sleep masks Meditation cushions Home and garden dropshipping products Most people love to spruce up their personal space with unique décor, furniture and plants, and the proof is in the numbers. Per Statista, revenue within the U.S. home décor market reached $37 billion in 2025 . The market is expected to see a CAGR of 4.93% through 2029 . Capitalizing on the ever-growing market for home automation products can also be a strategic move, providing customers with innovative and convenient solutions for smart living. There are plenty of avenues you could go down with this dropshipping product option; we’ll outline a few favorites below. 08. Wall art In the years following the pandemic, more people than ever are working from home either full-time or through a hybrid model. This has inspired many of us to spruce up the surroundings we look at all day long. Wall art is a simple way to do just that. The sky’s the limit when it comes to dropshipping wall art. You can offer posters, framed photographic prints, tapestries, mirrors, clocks, neon signs and more—there are options to suit nearly every taste and style. 09. Planters and vases Easy-to-manage (and hard-to-kill) plants like succulents never go out of vogue. Not only do they look cute, but they help to improve the air quality within your home. There are also reports of plants reducing stress and increasing productivity . Help home décor enthusiasts bring greenery into their surroundings by offering all manner of pots for their plants, from ceramic planters to knitted hanging baskets. You could curate collections based around a theme—like dinosaur-shaped succulent pots, for example—or offer a little bit of everything. 10. Office accessories Since working from home has become so commonplace, it’s now on individual people to stock and furnish their office. This leaves a potential business opportunity for your dropshipping store. Naturally, those who work from home want to invest in products to help make their workspace more functional and comfortable. As a result, items like office chairs, desks, ergonomic supports, laptop stands and stationery are all dependably popular sellers.  Additional home and garden products to consider dropshipping Throw pillows Terrariums Wind chimes Candles Outdoor lanterns Herb garden kits Bird baths Bird feeders Area rugs Outdoor fire pits Kids and baby dropshipping products Kids may be little but they sure need a lot of stuff—which is good news for anyone interested in selling that stuff. The market is booming, too: Grand View Research reports that the global baby product market is expected to reach $352.65 billion by 2030 , with a CAGR of 5.7%. If you’re looking for the best dropshipping products, this is one niche worth exploring. 11. Baby essentials If you’re looking to sell essentials, you can’t look past items like baby wipes and diapers. Parents go through hundreds of these a year. You might also want to consider appealing to a particular niche to stand out in this market and help boost your sales.  For example, you could look into selling organic and recyclable baby wipes or reusable cloth diapers. These environmentally friendly options can be a lucrative option in an age when more and more consumers are demanding sustainability  from the brands they shop with. 12. Kids' clothing and accessories If there’s one thing we know about kids and babies, it’s that they grow like weeds—and as such, they go through clothing and accessories in the blink of an eye. From rompers to bibs and beyond, suppliers have a wealth of items you can choose from to fill up an online store.  Add a unique element to your online store by offering custom printed items and selling them using a print-on-demand dropshipping service, like Printful and Printify. 13. Baby carriers and baby bags If you’re going to wear a baby accessory, you might as well make it a trendy-looking one. Fashionable slings, carriers and baby-wearing items are becoming more popular as parents look for ways to keep their babies close and free up their hands.  Similarly, an essential baby bag, stuffed with diapers and wipes, needs to be both functional and wearable. Choose from bright colors, fun prints or chic neutrals. 14. Baby toys Another great children’s product range to consider stocking is educational toys and learning devices. Parents and people purchasing for kids often consider the educational aspect an additional incentive to buy.  There are a ton of low- and high-tech options. It’s also helpful to follow social media trends, as toy crazes for kids like “fidgets” and “pop-its” often emerge and can take the market by storm. Additional kid and baby products to consider dropshipping Baby monitors Play mats Blankets Potty training aids Lunchboxes Safety gates Mobiles Baby skincare Strollers Teething rings Gifts as dropshipping products It’s difficult to quantify the size of the gift market, as it’s splintered into dozens of sectors that cover just about any special occasion you can think of. One smart way to tackle this niche is by keeping a close eye on products that trend on TikTok or see a spike in Google Trends. 15. Digital picture frames Picture frames are a great go-to gift option for birthdays, anniversaries or special occasions. As a modern twist on this classic gift, you could sell digital picture frames instead. Digital picture frames display photos in a slideshow format on an LCD screen. They typically pair with an app or web uploader where you can curate the images in your slideshow. A popular gift for parents and grandparents, this is a trendy product that you could build an entire store around. 16. Personalized mugs Fun mugs or travel cups are always a handy gift option, especially when it comes to that friend, family member or work colleague who’s always sipping a hot drink. Choose from thousands of ready-made mugs with printed slogans or designs, or use a print-on-demand fulfillment method to bring your own slogans and designs to life.  Think about your store’s target audience—gamers, coders, sports fans—and tailor your offerings to them. People love toting around a mug that shows their personality. 17. Wedding accessories The wedding market has always been a lucrative one, but these days, image-based social media apps like Instagram have opened up a whole new avenue for wedding accessories that help to tell a story.  The options here cover wearable gifts for the bride and groom (think bathrobes and slippers), wedding favors, guestbooks, signage and so on—the list of potential products to stock is seemingly endless. Plus, the word of a good wedding business spreads quickly among vendors and clients. So once you have a few happy customers under your belt, they’re bound to sing your praises to others. Additional gift products to consider dropshipping Novelty socks Photo albums Novelty candies Smartphone cases Bath bombs Gourmet tea Keychains Essential oil diffusers Puzzles Engraved cutting boards Animal care and supplies as dropshipping products People love spoiling their pets. In fact, despite the economic uncertainties of the past few years, spending on pets is on the up: 68% of consumers  spent more on pet care in February 2023 than they did in January 2022. In addition, the U.S. pet industry surpassed $150 billion in spending in 2024 . As far as the best dropshipping products go, this presents a profitable—and fun—opportunity for online sellers. 18. Pet essentials Today’s pets are part of the family, which is why animal care is a widely popular and growing market with products that are well suited to dropshipping. Animal care items, for the most part, are also durable, making them perfect candidates to survive a long shipping process.  Why not position your store as a go-to place for every pet owner’s needs? Consider selling harnesses, collars, water bottles, food bowls, litter trays and other pet essentials that people going shopping are likely to repurchase. 19. Pet beds If we humans get to sleep in comfortable beds, then why shouldn’t our pets? One of the most popular items to dropship as a result? Pet beds. Prepare to be astonished at the sheer array of beds you can offer with pet dropshipping , from the practical to the outrageous (search “princess puppy bed”). Choose products that appeal to a wide market or a more targeted dropshipping niche. 20. Pet toys Pet owners sometimes need a way to distract their pets from chewing up their brand new pair of sneakers.  Choose from thousands of furry teddies, squeaky balls, chew sticks and interactive toys. Pet toys are a great addition to your dropshipping inventory as they’re fun and eye-catching, making them tempting to buy. And, depending on your target audience, you can offer a variety of items at different price points. Additional animal care products to consider dropshipping Drinking fountains Adjustable harnesses Litter boxes Pet carriers Pet cameras Ramps or steps Custom ID tags Pet strollers First aid kits Coats and apparel 21. Car accessories Car accessories are a thriving product category and a great fit for dropshipping. Millions of people rely on their vehicles every day—for commuting, road trips or weekend adventures. This creates a growing demand for practical, stylish car products that enhance the driving experience. Whether it’s busy parents, adventure seekers, tech enthusiasts or commuters, this category offers something for everyone. Additional car accessory products to consider dropshipping Phone mounts Seat covers Car organizers Dash cams Steering wheel covers Portable vacuum cleaners Trunk storage solutions Car air purifiers Tire pressure monitors Roof racks 22. Beauty and personal care The beauty and personal care market in the U.S. is set to grow steadily with revenue expected to rise by $16.1 billion between 2025 and 2030 . B eauty and personal care products are a smart choice for your dropshipping business. These items appeal to a wide diverse audience, ensuring consistent demand across different demographics. Additional beauty and personal care products to consider dropshipping Organic facial cleansers Hydrating moisturizers with SPF Makeup brush sets Natural hair care shampoos and conditioners Anti-aging serums Portable hair styling tools (e.g., mini flat irons) Luxury bath kits with bath bombs and salts Fragrance gift sets Beard grooming kits for men Reusable makeup remover pads Choosing a dropshipping supplier for your products Finding a reliable dropshipping supplier  is often cited as one of the biggest headaches in starting a dropshipping business. Whether you’re just starting your business  or you’re looking to add products to your existing catalog, finding a reliable supplier is crucial for dropshipping success. Making the wrong choice could expose your business to unnecessary risk. When you’re ready to start selling, you’ll need to connect your online store to a dropshipping platform so that you can browse their product offerings and see what’s right for your type of business . The good news is that eCommerce website builders like Wix can do so much more for you than just help you figure out how to create a website . They can connect you with dropshipping suppliers that have been pre-vetted and can be managed from your site editor.  From the Wix App Market , you can connect your online store to some of the biggest and most reliable dropshipping companies in the industry: Modalyst Spocket Syncee Importify Doba 365Dropship Printful Printify If you plan on doing more in-depth research, it’s a good idea to make a plan on how you’ll evaluate potential suppliers. Keep the following tips in mind: Read reviews : Check reviews and feedback from other dropshippers who have used these suppliers. Platforms like Trustpilot and Google Reviews can provide insights into a supplier's reliability and customer service quality. Pay attention to comments about product quality, shipping times and how the supplier handles issues. Communication is key : Reach out to potential suppliers to test their responsiveness and communication skills. Reliable suppliers should respond promptly and professionally. Their willingness to answer your questions and address your concerns is a good indicator of their commitment to customer service. Order samples : Before committing to a supplier, order samples of their products. This will allow you to assess the quality firsthand and understand their shipping times and packaging standards. It’s a small investment that can save you from future problems. Check for experience and expertise : Experienced suppliers who have been in the business for a long time are generally more reliable. They understand the market dynamics and have established efficient processes. If they have expertise in your specific niche, that’s an added bonus. Look for additional services : Some suppliers offer added services like custom labeling and packaging, which can help in building your brand and scaling. Suppliers who are willing to go the extra mile can be valuable partners in your business growth. Understand the return and refund policies : A trustworthy supplier should have a clear and fair policy for returns and refunds. This is crucial for managing defective products and unsatisfied customers. How to find the best dropshipping products to sell Now that we’ve given you an idea of the wide array of products you can dropship, you’ll need to whittle down the list to your final selection. Don’t rush into your decision; it’s essential that you find the right product offering to give your business the best chance of long-term success. Do your research Many people’s personal interests spark their business ideas. It’s reasonable to think that if you like something, maybe other people will, too. However, it’s best not to rely on a hunch or personal passions alone. To ensure your success, you’ll need to ground all of your product decisions in market research and data. To determine if your product idea will be popular: Research your competition : Look at their websites and the products they offer. Ask yourself, what are they doing right and what they could improve? How can your product offering be better than theirs? Conduct interviews : Identify your ideal target audience and connect with them on social media. Scan online forums such as Reddit to give you insight into your target audience’s state of mind. Find out how you can solve their pain points. Ask yourself, what products could you dropship to tackle these issues? See what’s trending : As they say in the industry, you need to “Keep your finger on the pulse.” Dropshipping lets you quickly and easily add items to your store, so it lends itself to trends more readily than traditional retail environments. One of the best things you can do to succeed at dropshipping is find popular trending items. Use social media : Instagram and TikTok can be an invaluable resource to help you get an accurate understanding of what’s popular with your target market. Browsing through posts can even help you spot trends—in fashion, clothing and makeup—just as they’re kicking off. By selling the best dropshipping products, you can become a hit with a specific crowd simply by being aware of what they really want. Review the Amazon “Best Sellers” page : With Amazon being the leading U.S. eCommerce marketplace, it helps to look at their “Best Sellers” page to see what’s popular. The page is updated several times a day and reflects the appetite of millions of buyers. Check Google Trends : This is a great resource to see how many people are searching for and buying a particular product. It’s also a great way to double-check any product ideas you’ve gotten from social media, dropshipping platforms or Amazon. You can sort the trend data by country, which is also a super helpful way to know where you should sell your items and focus your marketing efforts. How to find products to sell online : Browse marketplaces to spot trending dropshipping products with steady demand or unique appeal. Follow social media trends and niche groups to see what’s gaining attention then test ideas through small orders, pre-sales or influencer reviews before scaling. Focus on a niche Niche products often attract a smaller but more dedicated or enthusiastic customer base. By focusing your offering on a very specific target market, you are likely to have less competition and therefore have the opportunity to stand out—providing you have strong marketing strategies to let your niche audience know you exist. Let’s look at a real-life example. Wix merchant Cruising Aviation  targets a niche audience of aviation enthusiasts, selling hundreds of items, from tote bags to phone covers, with an aviation-related theme. Designed by a student pilot and targeted to an audience of “pilots, plane geeks and everyone addicted to aviation,” they ship worldwide and have created a dedicated page to provide shoppers with up-to-date shipping times. Keep the bottom line in mind In eCommerce, it’s always critical to consider how your price points and profit margins will impact your long-term success. Once you’ve found an item you’re interested in, you’ll need to evaluate your pricing strategy. The dropshipping world lends itself to marketplaces that sell large volumes of low-cost, white-labeled products. Often, you’ll be able to sell larger volumes of these items; however, the profit margin is usually quite slim. In contrast, the opposite is true for pricier products. There isn’t an obvious preferred option between choosing to sell cheaper or pricier items. Your decision will depend on the demographics of your target audience. However, what you choose to sell will significantly impact your marketing and customer service activities. More premium products are likely to involve higher outlays. You’ll need to provide more dedicated customer support, premium branding and packaging, and possibly more time marketing your product if it’s a high-cost purchase that requires deeper consideration, such as home gym equipment. This is why it’s so important to calculate associated costs, not just the supplier costs. You might well find that it’s more worthwhile to sell fewer, more expensive products rather than hundreds of cheaper products in the end. Either way, you should work this out from the start. That way, you can plan and budget realistic financial projections for your online business. Monitor your analytics Once you start selling, it’s important to routinely monitor your store’s performance. Use analytics like those in your Wix Stores report  for instant feedback on how shoppers browse your website. Look at the stats to see which product pages get the most clicks and the least. Use this information to inform your inventory, adding products that speak to your target audience and removing the ones that aren’t generating clicks. Aim to attract repeat customers Did you know that it can cost five times more  to attract new customers to your business than to retain existing ones? One of the easiest ways to get repeat shoppers is to sell products that people buy regularly. This way, it will be intuitive rather than a hard sell. Some great examples of this include everyday supplies like hygiene products, stationery or cosmetics. You can also target shoppers who are looking for convenience by selling product subscriptions , automating the purchase of commodity products like razors, diapers or pet food. Replenishment subscriptions are the perfect way to create a steady income while making life easy for your customers. Get creative with it, do your research and bake in a sales strategy that attracts repeat business. Know your shipping estimates Dropshipping companies have suppliers all over the world, which is an important consideration when it comes to curating the product offerings of your online store. Many dropshippers allow you to filter your product search by region, which can be helpful for businesses that want to reduce shipping times or their carbon footprint.  Whether you ship nationwide or internationally, it’s essential that you choose the best dropshipping products, packaging and logistics partners to ensure that orders arrive on time and intact. Merchants should try to be as open as possible, using FAQ pages or email marketing, to inform or update their customers when it comes to delivery time estimates or expected delays. Put thought into your packaging As an online business, the customer’s first physical interaction with your business is when they receive their package. First impressions are everything. You want customers to instantly feel happy with their purchase. Spicing up your packaging can be an excellent tool for your dropshipping business. When done correctly, it can instantly make customers feel confident in their purchase, even before they’ve unwrapped what’s inside. Use customer feedback Customer satisfaction is important for all businesses, but it can feel especially important for newer businesses and businesses that sell more expensive items. It significantly impacts how you build your reputation. Ideally, every merchant should test out the dropshipping process by ordering a product they intend to sell and experiencing the complete customer journey. Ask yourself, what were your first impressions? Is the product of high quality? Was the delivery time acceptable? If you’re happy with your product and confident that you’ll receive positive reviews, set up automated emails to ask shoppers for feedback or connect to review apps that will collect and show customer feedback in your online store. Positive word of mouth, not just from influencers and reviewers but from everyday consumers, can provide vital traction when building a thriving business. What to choose for dropshipping: niche or trends? When considering the best dropshipping products, think about whether you want to pick a dedicated niche or focus on trendy items. Note that there is no one-size-fits-all answer, as the best approach will vary depending on your individual circumstances and goals. A niche is a specific market segment that you can target with your products. For example, you could choose to focus on selling women's clothing, pet supplies or home décor. The advantage of choosing a niche is that you can become an expert in your field and build a loyal customer base. However, it's important to choose a niche that is large enough to support your business, but not so large that you are competing with too many other businesses. Meanwhile, trends are products that are popular or viral at the moment, often on social media. The advantage of selling trending products is that you can potentially make a lot of money quickly. Keep in mind that trends can change quickly, so you may need to adjust your business strategy accordingly. If you're new to dropshipping, it's generally recommended to start with a niche. This will give you a chance to learn about your target market and develop a strong understanding of their needs. Once you have established a successful business in a niche, you can then consider expanding into trending products. How to price dropshipping products Dropshipping can be a relatively simple and cost-effective eCommerce strategy. But if you want to run a successful store, you’ll need to know how to price your products for dropshipping . Having a solid understanding of how different pricing methods will impact your sales, revenue and profit is critical. Before you set a price on a product, you need to consider all of the costs associated with it, from the wholesale price to shipping costs and taxes. If you price an item too low, you won’t make much of a profit after covering your costs, and you’ll need to sell more to increase your profits. If you price too high, you run the risk of driving customers elsewhere. Finding a balance is key to your success. Follow these steps to maximize your store’s potential: Perform in-depth market and competitive research : Find your competitors and see what their customers are willing to pay. What is the average market price for your item? You might decide to undercut your competitors to drive business, but this strategy will only work if you can make a profit.  Consider your short-term business goal : Decide if your aim is to increase revenue, profit margin or market share. You might be happy to price lower in an effort to gain market share. Choose pricing strategies that align with your goals : If your goal is to be perceived as a premium brand, aim your prices higher. If you want to be seen as an affordable alternative to your competitors, price lower—but back it up with a solid marketing strategy to sell more.  Determine a markup rate : This is a product’s retail price minus the wholesale price. It should strike a balance between making a profit and generating steady sales. Experiment with different strategies and markup rates : Review your analytics to determine what’s working and what’s not. See if you can find a pattern in what price point is appealing to your customers. Set pricing rules to automate pricing for dropship products : When you integrate your online store with a dropshipping platform, like Modalyst, pricing rules with predetermined markups are automatically set. However, you can easily modify them to suit your business needs. How to launch a successful dropshipping business While these tips have been created to guide you on the path to starting dropshipping, ultimately, the success of any dropshipping business idea  comes down to the drive and determination of you, the merchant. The only way you will ever truly know if it will become successful is by getting started. These are the steps you need to take to get off of the ground: Build your online store : Use an all-in-one platform like Wix eCommerce to create your online store. You can choose from hundreds of designer-made online store templates  that you can customize manually or with the help of AI. Integrate your online store with dropshipping suppliers via the Wix App Market and start uploading your products. Market your business : Use your eCommerce platform’s integrated marketing tools or third-party apps to connect with customers. Create email marketing  campaigns to let them know about new products, discounts and sales, and consider investing in digital advertising to boost your site’s traffic. Wix merchants can create a variety of ad campaigns for search and social—Google, Instagram and Facebook—directly from their Wix dashboard. Additionally, leveraging YouTube for product showcases and incorporating effective keyword research strategies ensures that your dropshipping products reach their target audience, fostering a successful and profitable venture. Is dropshipping products worth it? You might ask yourself, " Is dropshipping worth it? " Whether dropshipping products is worth it depends on a number of factors, including your individual goals, resources and risk tolerance. Below, we’ll outline some of the pros and cons of dropshipping. Pros of selling dropshipping products Low startup costs : Dropshipping businesses require very little upfront investment. You don't need to carry any inventory, and you only pay your supplier when a customer places an order. Easy to start : Dropshipping is a relatively easy business to start. You don't need any special skills or experience. Flexible : Dropshipping is a very flexible business model. You can work from anywhere in the world, and you can set your own hours. Cons of selling dropshipping products Low profit margins : Dropshipping businesses can have overall low profit margins compared to other forms of eCommerce. This is because you have to pay your supplier for the product, and you also likely have to cover shipping and other costs. Competitive : Dropshipping is a popular business model, so there's a lot of competition. This can make it difficult to stand out from the crowd. Limited control : You have limited control over the quality of the products you sell and the shipping process. This can lead to customer dissatisfaction. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Private label dropshipping