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Your website was designed to be seen. But whether you want to create a website for free to sell products, showcase a portfolio or launch a blog, good web design alone won't cut it. While offline marketing efforts are also there to get eyes on your brand, search engine optimization (SEO) is one of the best (and most cost efficient) ways to bring in new traffic to your site. It’s time to get your website ranking, and to do it in style. In this article we’ll show you how to design a website with skillful SEO, using practices that are easy to implement and maintain. Synchronizing web design with SEO tools will not only result in a site that looks good—you’ll have an increased chance of making your way to the top of search engine results pages (SERPs). What is SEO? SEO is the practice of optimizing a webpage to compete for a spot on search engines’ organic results pages. Whatever your website’s goals—whether that’s selling products online, booking clients or generating brand loyalty and awareness—SEO is one of the most efficient ways to attract visitors to your site. Google’s bots are data-gripping informers that, simply put, scan the web to inspect the content of live websites to help the search engine qualify it as significant (or not) to specific queries. Search engines like Google use this information to display organic search results to users. While you’ll notice that the top of the SERP is often dominated by paid ads, below them you’ll notice organic results which are ranked according to the criteria of Google’s algorithm. Why is it important to design a website with SEO? We all want our website to be the answer when people have a question and “Google It.” SEO is what draws people to your site, and good design is what keeps them there. Together, SEO and website design help your brand—no matter how big or small—make a lasting impression on visitors. Paying attention to your site’s SEO as you design your website has the following long-term benefits: Increases traffic to your website Improves your site’s performance Utilizes practices that synchronize with UX best practices Increase brand awareness and authority You can also check out this Web design tutorials . How to boost your web design with SEO Knowing how to design a website that’s balanced with SEO is an art form that, as you can already see, gives your brand an edge. But many of the best SEO practices we’ll soon discuss will fine-tune your website’s content as well, ultimately providing visitors with a better user experience. With SEO practices built into your website design, you’ll have a solid foundation for search engines to recognize it when you publish. That being said, SEO should be included as an iterative part of your website design process, and can (should) be improved, updated and adapted over time. Here are some essential steps to balance your website design with SEO: Create quality user content Social proof your website Make sure your website’s text is readable Use headers to create hierarchy within content Fill out your website’s metadata Practice internal linking Layout a seamless information architecture Make sure your site’s pages are indexed ​​Don’t forget to make your site mobile-friendly Optimize your website for performance Follow accessibility guidelines 01. Create quality user content Search engines are always on the hunt for quality content that satisfies their users. Back in the day, optimizing content meant using techniques like “keyword stuffing”—the likes of which don’t work today. Google’s most modified guidelines have become more sophisticated and people-first. Although it’s not an exact science, Google has general Quality Evaluator Guidelines that their human quality raters follow to evaluate content and inform Google’s algorithm. The algorithm, which is always being adjusted, is what delivers the most relevant content to the SERP. You want your web design to be an engaging experience for visitors, and a big part of this equation is creating high-quality content in the form of relevant visuals, informative copy and influential brand messaging. Here are some steps to achieve this. Follow Google’s E-E-A-T Guidelines E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) refers to Google’s own parameters for evaluating quality content. These guidelines are particularly important to observe when creating longform content, like blog posts or news articles, that are intended to demonstrate your expertise in a certain field. However, E-E-A-T also applies to kinds of website content that builds on the expertise of your brand. Optimize your web design with E-E-A-T in the following ways: Make a section for testimonials or reviews. Create an “About us” page. Showcase authors and professionals with credibility. Include author biographies and author pages Cite interviews and trusted sources. Display relevant contact details. Create relevant content that others can backlink to as source. Portray a positive sentiment around your brand. Include engaging videos, such as tutorials, that highlight your expertise. Create clear brand messaging Search engines recognize when your website’s attractive branding opens doors to new followers and customers. Hence why you’ll want to pay special attention to your logo design , brand colors, fonts and brand messaging. In today’s competitive market, audiences are looking for an experience they can’t have anywhere else. Whether your goal is to increase conversions, or get more social shares—your website is a powerful platform to communicate your brand’s unique story. By reinforcing this with powerful and cohesive messaging, you can keep visitors hooked and coming back. This then signals to search engines that your webpage is valuable to users and worth ranking higher in SERPs. Make user-first content To satisfy Google’s quality criteria, your website’s content must be relevant to the people visiting it. This applies to both the form of your content and the subjects you cover. Not to mention, 89% of consumers  have confirmed that they want to see more videos from brands. Videos allow you to communicate your message in a visually appealing and easily digestible format. Whether you’re creating reels, blog posts or other content aimed at guiding visitors to accomplish their website goals—you’d benefit from heeding Google’s call to provide audiences with “more original, helpful content.” This means strategically planning what subjects you’ll, what style of communication you’ll use and in what form you’ll deliver it to your target audience. To ensure your site’s content is always relevant, keep your finger on the pulse of what’s trending in your industry and fill in any content gaps missing for users. Answer common industry questions, perform keyword research, stay up to date on topical content and involve colleagues in the brainstorming process. Or, considering using AI to design your website and fill it with creative, highly targeted content. In addition, when creating video content, focus on topics that address your audience's pain points, answer common questions, and provide valuable information. Tutorials and how-to videos are particularly useful for guiding visitors through complex processes or demonstrating how to use your products or services. To ease off your video creation process, consider using free tools like HubSpot's Clip Creator , which allows you to quickly generate engaging video content without requiring extensive editing skills or resources. 02. Social-proof your website An estimated 88% of consumers say they trust user reviews as much as personal recommendations . Adding social proof to your website means using the power of digital influence to generate positive sentiment around your brand, its services and products. These long-term efforts should lead to a flourishing following and more engagement with your brand. When it comes to trust in marketing, Google also takes cues from brands who have a growing influence and social network. Although it doesn’t directly impact SEO, over time a strong social media presence can improve your place in search engine results . Using your website to social proof your brand can lead to more website visitors and higher conversions—both having an influence on SEO. Much of social proofing happens on social media channels, where brands collaborate with micro and macro-influencers to create sponsored posts and user-generated content. But your website design can play a big role in social proofing your brand on its own, by including content that highlights its authority, such as: Testimonials and reviews of products or services Case studies from your work with past clients Verification certificates and trust badges Infographics with impressive stats, such as the number of users User-generated content Review scores, ratings and awards 03. Make sure your website’s text is readable Readability is the practice of ensuring that the text employed on a site is legible for all sorts of users—with or without visual impairments. While choosing the best fonts for your website is a design-oriented part of the creation process, it not only affects your site’s visual allure, but also its branding, user experience and (albeit indirectly) SEO. There’s no explicit rulebook for making sure that your site’s typography satisfies search engines. Instead, you’ll find that following many of the stylistic guidelines for good UX design go hand-in-hand with optimizing your site for organic growth. In other words, enhanced readability naturally improves metrics like click-through-rates, bounce rates and time on page for your site—all encouraging signals to Google. To design a website with fonts that are readable and accessible , start with these basic guidelines: Make sure your body texts are no smaller than 16 pixels Use fonts with simple patterns and shapes. Implement micro white space around smaller text to increase legibility. Create contrast between the color of the text and background . Limit the number of fonts used on your site—and unless they’re decorative, avoid including multiple typefaces within the same block of text . Check that your text isn’t too compact, including ample space between individual letters, words and lines. Implement a layout that caters to the age of skim reading. 04. Use headers to create hierarchy within content When search engines’ bots scan your web pages, much of how they comprehend your content depends on having a logical structure in place. Similar to your readers, Google’s algorithm is trained to look out for hierarchy and a logical flow of text and images to understand your site’s content. Headers are a web design element that breaks down and organizes a webpage in a way that benefits both UX and SEO. Header tags are both visible to the viewer and built into the code of your site; these include titles, headings, sub-headings. The longer a web page’s content, the more entry points there are for users. By distinguishing different layers of content, you’ll facilitate a positive experience that, helping visitors understand your site’s structure, skim through it faster and jump to the most relevant content. For example, if you’re reading this article and want to skip to the section on how to use header tags, you’d be able to use the headers to navigate to the right spot : 11 Ways to Build a Website Design With SEO in Mind How to boost your web design with SEO 04. Use headers to create hierarchy within content Adding header tags that clarify your site’s structure will not only help users navigate your content—it will speak volumes to search engines like Google. Incorporate the following best header practices to improve UX and ensure your site’s optimized for SEO: The H1 should be descriptive of the page’s content and you shouldn’t have more than one H1 per page. Choose your title carefully and don’t forget to include your main keywords. While H1 corresponds to your title, H2 and H3 correspond to your headings and subheadings, respectively. 05. Fill out your website’s metadata Metadata refers to descriptions added to each of your site’s pages that summarize the information included on it. While they aren’t visible on the page, they’re included in the code to help Google understand the content and portray that to its users. When done with the best practices in mind, metadata is an on-page SEO tactic that can help your site appear under the right queries. Although it's not visible to visitors on your website, metadata is shown on Google’s search result pages in order to indicate what your page is about. These texts are often the first interaction potential visitors have with your site, and play a big role in distinguishing it from the competition. To optimize your site’s metadata fill in the following details in your CMS (content management system), keeping in mind that Google may also replace it with an auto-generated text to further satisfy users intent. Title tags: Title tags are headlines that show up on the SERP and link directly to your website. Make sure your title tag is catchy, includes relevant keywords and accurately describes the content on that specific page. Meta descriptions: Meta descriptions, generally up to 160 characters, provide visitors with further information about your brand and website. These can provide the bulk incentive for visitors to click on the page, so craft descriptions that are accurate, attractive and even include CTAs. Note: if you use Wix, you can lean on AI to create effective title tags  and meta descriptions. Alt text: Alt text is a descriptive text added to your website images. Whether your imagery is decorative, product-oriented or part of a portfolio gallery, it's a detail that should be added each time you upload new media to your site. Alt text should provide enough context for individuals using screen readers to understand the purpose of the image. Structured data: Taking the web design and SEO relationship one step further, generating structured data for some your on-page components is a great way to provide more information for search engines, which can later relay this on the SERP. This includes making a schema markup for your site’s FAQ, image collections, reviews and any “How to” section and more. 06. Practice internal linking Internal linking is the practice of connecting pages of your website to and from one another. Alongside your website’s navigation menu, internal linking is an integral part of your site’s structure. From a design perspective, they’re a critical part of the user experience, giving users a clear path for finding what they’re looking for. Visitors will land on a specific page of your website—but they’ll come across relevant content as they browse, using internal links to direct them. When it comes to SEO, your site’s internal linking helps search engines understand what pages are about and what the relationship is between them. Internal linking also signifies to Google what the most popular and important pages of your site are (i.e., pages with more internal links leading to them appear to have greater significance). Here’s how to make your internal linking has a real impact on user experience and SEO: Make sure each page on your site has at least one internal link. Think strategically about internal linking within long form content. When writing blog posts, for example, internal links can give readers further information about a specific topic you mention. Shorten the number of clicks, between pages. Your most important pages should never take more than three clicks to get to. Use descriptive anchor texts that inform the reader (and search engines) what’s on the page that they’re about to click on. Internal linking can be design oriented, too; use decorative buttons, images and triggered animations to engage users while uplifting your site’s aesthetic. 07. Layout a seamless information architecture One of the most critical places where user behaviors and SEO are always “on the same page” is in your site’s information architecture. Information architecture is the art of organizing, labeling and structuring your website’s content to create a logical pattern that users can follow. More than just decorative arrangements, when we talk about information architecture, it encompasses: Layout of content on each webpage Navigation menus Categories and subcategories Tags or descriptive labels User flow and journey on the site Creating a sitemap A well-organized, intuitive information architecture makes it easier for users to intuitively find what they’re looking for on your site. Similarly, it helps search engine bots understand and better classify the content on your site. On the other hand, if a site has confusing or buried content, users may have difficulty finding what they’re looking for, and search engines like Google may struggle to properly index the site. To create an information architecture that will satisfy your users while impacting SEO in a positive way, we recommend the following: Conduct user research to gain an understanding of how your site can satisfy various user personas and behaviors. List out your pages, including a homepage , categories and subcategories, making sure each one is necessary and serves a specific purpose for visitors. Create wireframes to help establish a consistent layout and visual hierarchy. Establish seamless website navigation, using website menus and internal links to ensure your site’s most important pages are no more than a few clicks away for the user. For sections based on a deeper hierarchy (like sub categories on eCommerce sites) you implement inner menus or breadcrumbs to make sure users can navigate with ease. Run user tests on your site before publishing to determine the most effective structure. Create an XML sitemap to inform search engines what content your site includes and what its organization looks like. 08. Make sure your site’s pages are indexed Getting your site indexed by Google is one of the most critical aspects of SEO and web design because it's what makes your website discoverable to users. When this happens, search engines crawl your site and analyze the content, adding it to its giant database of web pages. Ultimately, this can help drive traffic, improve your site's visibility and increase ranking in search results. Until your site is indexed, it won’t be eligible to appear in search results. This makes it an especially important step when launching new websites, newly added pages or any major design changes are made to your site. It’s also important to note that just because a site’s pages have been crawled, it won’t necessarily be indexed—there are a number of factors that can affect whether this happens successfully or not. To make the indexing process a smooth one, do the following: Submit your sitemap and URLs directly to Google Search Console . Tip: If you’re using Wix , your domain will automatically be connected to Wix SEO for an automatic submission to Google in 60 seconds. Install a sitemap to help Google crawl and index your website’s pages more efficiently. Create a content calendar you can stick to; Google favors a steady publication rate. Make sure each webpage on your site is connected to other pages. Build quality backlinks to your webpages. These signal to search engines that yours is a site that has E-E-A-T. Ensure your site has a clear structure and navigation that’s easy for search engines to follow 09. Don’t forget to make your site mobile-friendly In 2022, mobile devices generated about 58.99% of global website traffic —so if your site’s design isn’t optimized for smaller screens, you’ll miss out on connecting with a significant amount of potential visitors. Prioritizing the needs of these mobile users as you design a website results in a better browsing experience, and a better chance of ranking. In fact, in 2016 Google announced that it would start using mobile-first indexing. By providing a fast-loading, easy-to-navigate site for mobile users, you increase the chance of users staying on your site longer and engaging with your content. Part of the reason Google recognizes mobile design as an SEO factor is because it can impact factors like bounce rate and page load speed, on top of engagement metrics like time on site and pages per session. Your mobile website design can be perfected in the following ways: Use responsive or adaptive design to ensure your website’s content will look great on mobile devices. Try a mobile-first design approach, organizing your content for small screens from the get-go. Think strategically about mobile navigation, opting for a hamburger menu over more classic menu formats. Turn your website into a mobile app using an app maker . 10. Optimize your website for performance Website performance measures how fast a website's pages load and display in a user's browser on any type of device, impacting overall interactivity and usability. Search engines like Google always prioritize a good user experience, and a slow or unresponsive site can negatively impact that—risking lost traffic, low engagement and poor conversion rate. Slow-loading websites, for example, tend to have higher bounce rates. In fact, web design statistics show that 42% of people will leave a website because of poor functionality. This indicates to search engines that visitors are not finding what they're looking for on your site—ultimately resulting in lower rankings. Visitors expect fast-loading pages, and if they don't get it, they're likely to abandon your site and look elsewhere. As you design your site, it’s essential to factor in website performance by improving page speed and other Core Web Vital factors. Here are some ways you'll be able to provide a better user experience while also boosting your SEO efforts: Optimize your images and media without losing quality. This includes using the right formats and specify image dimensions to reduce load time. Tip: An image resizer tool can come in handy in this process. Choose a website hosting provider that offers fast loading times and high uptime rates. Tip: Wix handles hosting for you, using servers in multiple locations around the world. These are automatically served and cached by CDNs, which ensures fast server response times. By enabling browser caching, you can store frequently accessed resources locally on the user's device, reducing server requests and speeding up page loading times. Track your site performance using tools like Google PageSpeed Insights or Wix’s own Site Speed Dashboard . 11. Follow web accessibility guidelines You might be surprised to find out that, due to disabilities, 1 billion people around the globe —that's 15% of the world’s population—can’t access most of the internet’s information or services. Web accessibility is the practice of ensuring that everyone, including individuals with disabilities or impairments can use your site without barriers. Accessibility features such as color contrasts, readable texts, alt texts, captions and audio descriptions not only help people with web accessibility but also improve the overall user experience. And it’s no surprise that Google prefers websites that prioritize usability. The efforts to improve your site’s accessibility and those used for SEO work together to improve its success. Many of the web accessibility features implemented into your website will simultaneously boost your site’s performance in Google’s search results. Here’s how you can design a website with web accessibility in mind: ​​Use clear and descriptive headings that provide content for users with assistive technologies like screen readers. Add descriptive alternative text to images so visitors who cannot see them will understand them. Ensure that your color scheme has sufficient contrast to improve readability for users with visual impairments. A good rule of thumb is to use a contrast ratio of at least 4.5:1 between the text color and background color. Familiarize yourself with and follow the basic WCAG 2.0 guidelines. Use a tool like Wix's Accessibility Wizard to identify and fix accessibility issues within your site’s design. Learn more: What is web design? How to find a balance between SEO and conversion The best websites should also be set up for conversion—and the SEO efforts listed shouldn’t distract from your business goals. To wrap up our tips on web design and SEO—we’ll touch on how your site's content can be built to rank, while still prioritizing conversions. When it comes to website content creation, you’ll find that SEO efforts tend to focus on longer, more informative content. But designing a website for short attention spans is important these days, which is why conversion principles include keeping visitors close to a goal, like making a purchase. Ultimately, your design should find ways to build SEO while still driving business growth. As your optimize your site for search engines, you can simultaneously hone in on conversion in the following ways: Pay attention to the enormous conversion potential in the “ above the fold ” section of your website. Ensure it includes H1, CTAs and images. Use clear Calls-to-Action that stand out visually, are strategically placed and use a visual design and language that will engage visitors. Add a lightbox to emphasize any important messages. Conduct A/B testing to test different versions of your site's design, copy, and CTAs and identify which elements perform best in terms of conversions. Don't be afraid to redesign your website if need be. Get more SEO tips from Wix's experts here .

Start generating business ideas with the Wix Business Launcher →  Marketing side hustles can be super rewarding business ideas to start. You'll develop new skills, make extra money and have more autonomy over your work, all while starting a business.   “It’s an exciting time for side hustlers in digital marketing,” says Etoulia Salas-Burnett, M.S.Ed, founding executive director of the  Howard University Center for Digital Business .  “The shifts in AI, changing consumer expectations and the continued importance of authentic storytelling has led to an array of new opportunities that both new and seasoned digital marketers can take advantage of. ” The first step after deciding what side hustle you’ll take on is establishing yourself online. Make sure to create an eCommerce website  and open social media accounts for your new business.   Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. Quickly take any idea from concept to reality.  10 top side hustles in marketing   Below, check out 10 of the most promising areas to launch a side hustle, according to research and experts. Writer Social media strategist Generative AI consultant Video producer Digital ad manager Art director Market research analyst Compliance consultant Web developer and digital designer Ultra-specialized expert 01. Writer   Salas-Burnett says content creation continues to be a thriving area for side hustlers, even in the age of AI. “Content creation is a fantastic option for those looking to start a side hustle,” she says. “Companies across all industries are constantly seeking fresh, engaging content for their websites, social media, blogs and marketing material.” While AI might help with grammar checks and inspiration, companies will likely continue to rely on writers to inject humanized storytelling, she adds.   Indeed, jobs for writers and authors—both full-time and freelance—are predicted to remain on pace for average growth (about 5%) for the upcoming decade, according to the  U.S. Bureau of Labor Statistics  (BLS), making it a great weekend side hustle .   02. Social media strategist   “Social media strategy has kept itself fresh for freelancers,” says Jessica Tacka, marketing director and founder of Meow Media DC . In a reaction to the "more is more" era of content, businesses are now understanding that quality and consistency can go further than spamming their customers, necessitating the work of skilled social media strategists and managers. In fact, the  BLS  says that occupations for advertising, promotion and marketing managers (social media included) are outpacing average job growth at 8%, for both full-time and freelance jobs. This is one of the most popular digital nomad jobs  nowadays. If you’ve honed your skills and expertise, create an online portfolio to offer your professional services. Learn more: Cost to start a business , Business startup checklist   03. Generative AI consultant   “While SEO has been the gold standard for years, as more people turn to AI-powered tools for information, marketers need to understand how these models source and prioritize content,” says Salas-Burnett. “Many brands lack the in-house expertise to do this, which makes it a great side hustle opportunity. As a gen AI optimization consultant, you would ensure a brand’s content integrates well with AI platforms, often by having distinct, authoritative content on their websites and knowledge bases that these tools can draw from.”   To get started, consider attending one of the many workshops and online training courses to ensure you’re bringing up-to-date knowledge on this work, since the technology is rapidly evolving. See also: How to make money using AI , AI business ideas   04. Video producer   Be honest: how many TikTok and Reels do you watch in a day? “Creating concise, compelling videos can help businesses capture attention quickly and convey messages effectively, catering to the decreasing attention spans of modern consumers,” says Melinda Rodrigues, MBA, VP of programming for  American Marketing Association 's D.C. chapter, who formerly freelanced as a marketing consultant for 13 years. According to the  BLS , sound and video technicians pose to remain on pace with average growth over the next decade, and self-employment is one of the most common ways to conduct this work.   05. Digital ad manager   You might have a banner year by getting into digital ad optimization. “Digital ad management—particularly in PPC [pay per click] and social media advertising—is one of the most promising digital marketing side gigs today,” says Rodrigues.   The main reason? Many companies don’t have the resources to maintain this sort of work internally. “Businesses are increasingly realizing the importance of well-targeted paid ads to reach new audiences and drive sales, but effective ad management requires specialized skills that many companies don’t have in-house.” Learn more: Online business ideas     06. Art director   It seems like there can never be enough content, right? In which case, consider a side gig directing how the visuals look and come together. Art directors, according to  BLS , are mostly self-employed (big win for solopreneurs!) and are predicted to grow around 5% over the next decade. Learn more: How to make money as an artist , Art business ideas   07. Market research analyst   If you’re more left-brained, or thrive anytime number crunching enters the chat, market research might be your future side gig.  Jobs for market analysts are predicted to grow faster than average, at around 8%, over the next decade, per  BLS  research.  Still, it’s not all blue skies. Those who are looking to break into this field as a freelancer should keep in mind that most companies employ these workers in-house and might confront more headwinds pinning down clients as a result.   To stand out, consider using those analytics tools you’re familiar with to secure clients. “Leveraging analytical insights to understand customer preferences on a deeper level will be key for creating meaningful, tailored experiences. And, of course, generative AI is dominating in the digital marketing space,” says Salas-Burnett. “Anyone looking to start a side hustle should take advantage of AI tools to create content, segment customers and optimize campaigns efficiently.” Tip: Learn how to start a marketing business .   08. Compliance consultant   The  Americans with Disabilities Act  states companies need to make their materials as accessible as possible. Solopreneurs might find additional work in their niche by offering compliance updates.   “Specializing in creating content and websites accessible for people with disabilities is a valuable niche,” says Salas-Burnett. “This work involves optimizing for screen readers, ensuring proper color contrast, and providing alternative text for images. As accessibility becomes more important—legally and ethically—this skill set is likely to be in high demand.”   09. Web developer and digital designer   As companies will continue to be tasked to elevate and evolve their web presence to keep step with consumer preferences, the need for experts to refine and update web design will remain crucial. A strong online presence is especially important for business websites  and eCommerce websites , which require optimized layouts, seamless functionality and engaging visuals to attract and retain customers. According to  BLS , jobs for digital designers and web developers are anticipated to outpace average growth. Further, self-employment is the second highest venue for this work to be completed, underscoring the potential for a successful side gig in the niche, according to the BLS. 10. Ultra-specialized expert   Okay, so this isn’t a specific type of job or require specific business operations —but it's an overarching piece of advice provided by the experts. In a crowded freelance marketplace, it remains key to refine your offerings in order to not only discover what you most enjoy, but to attract the right type of clients who will hopefully return—and give a referral. “Digital marketing is incredibly saturated, which means you need to be smart about your unique selling proposition,” says Rodrigues. “Niche expertise or specializing in high-demand areas like in conversion rate optimization or marketing automation can help you carve out a space for yourself.”   Salas-Burnett agreed. “While being a generalist has its benefits, there’s also value in becoming an expert within a very specific niche. For example, specializing in email marketing  specifically for dental practices or social media management for vegan restaurants. This level of specialization can lead to higher rates and less competition,” she says. Learn more: Best businesses to start with little money Low-cost business ideas Can I create an online course on Wix? Explore more business ideas Part-time business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Dropshipping business ideas Business ideas for couples Rental business ideas Family business ideas B2B business ideas Scalable business ideas Business ideas for teachers Recession-proof business ideas

Bring your inspiration to life with a Wix website →  Ever wonder what makes a great bookkeeping website? It’s more than just a place to list your services. The best websites show off their unique approach to managing numbers while making it easy for clients to connect. Whether you're exploring how to make a website to inspire confidence or researching options like a website builder or AI website builder , these bookkeeping and accounting examples prove how effective design and messaging can set you apart. But before we dig into the showcase, let's make sure we're on the same page about what is a bookkeeping website . It’s your professional hub, a space designed to attract clients, showcase your expertise and provide clear insights into the services you offer. Curious about how to make a website for bookkeeping or even how to make a business website that’s a cut above? You’re in the right place. Get ready to look at real-world examples that strike the perfect balance between professional and approachable. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: bookkeeping website examples We’ve handpicked these bookkeeping website examples based on their smart design, user-friendly features and ability to connect with clients. Each website showcases how a professional online presence can enhance trust, streamline client interactions and position your business as a go-to for small business accounting and more. Here’s what we looked for while choosing the examples: Navigability : Easy-to-use menus and smooth browsing experiences. Memorable design : Websites that balance professionalism with approachability. Service clarity : Clear explanations of services tailored for specific niches. Portfolio integration : Effective use of a professional portfolio to build trust. Responsive design : Sites looking great on mobile, desktop and everything in between. What each example brings to the table: Industry-focused solutions to meet specific client needs. Strong branding supported by well-crafted website templates . Client-friendly features like contact forms , blogs or even online booking . Key features comparison Feature Value for visitors Why it matters Clear navigation Helps visitors find what they need quickly Creates a seamless user experience and keeps them on your site longer Standout design Eye-catching layouts with purpose Makes a lasting impression on potential clients Tailored service pages Customized solutions for niche audiences Shows you understand specific client needs and challenges Professional portfolio Showcases experience and expertise Builds trust, especially for new clients Mobile responsiveness Works smoothly across all devices Ensures accessibility for on-the-go users Curious to learn more? Explore what makes these examples unique and how you can apply these insights to your own website. Keep reading to discover industry-specific ideas for creating your bookkeeping website. Explore more: Best AI website builders Best responsive website builders Best website builders for small businesses Best one-page website builders Best mobile website builders Features of the best bookkeeping website Client-first messaging: Focus on the visitor by clearly stating how you solve their small business accounting challenges is crucial. Strong call-to-action (CTA): Prominent buttons like "Book a Consultation" or "Get Started" help guide visitors toward action. Clean, trustworthy design: Use professional website color schemes and ample white space to create trust and authority. Mobile-responsive layout: With many clients browsing via their mobile phones, responsive design is non-negotiable. SEO & speed optimization: Built-in SEO features , fast loading times and clear website navigation support both user experience and search rankings. Social proof & testimonials: Highlight client testimonials and ratings prominently near the top of your site. Consistent branding & logo: Using a logo maker (or learning how to design a logo ) builds a cohesive professional look. Integrated tools: Consider features like appointment scheduling and secure document portals (especially important for PII handing). Domain strategy: A unique domain name —use tools like a domain name generator or domain name search , then choose free website hosting or premium hosting depending on your needs. Learn more: What is a domain name? How to host a website? What is web hosting? How to make a website mobile-friendly How to make a website accessible 10 bookkeeping website examples A great bookkeeping website should do more than just look professional—it should clearly communicate your niche, showcase your expertise and make it easy for potential clients to take action. Below, we’ve rounded up standout examples of bookkeeping and accounting websites built on Wix, spanning a variety of industries, from construction to nonprofits to small business consulting. What sets these examples apart is that they’re not about being picture-perfect—they’re about being real. These are real-life success stories of professionals who built their bookkeeping websites on Wix and are thriving because of them. Each site brings something unique to the table, whether it’s a strong brand voice, seamless design, niche targeting or built-in tools like scheduling features or blogs. If you’re looking to start a blog as part of your bookkeeping website, these examples will show you how to integrate one effectively to engage your audience and build trust. We’ll walk you through what each business does, what makes their website effective and what you can learn from their approach. Plus, we’ve included details about the templates used (with links), so you can explore similar bookkeeping website templates , accounting templates or find one that aligns with your goals. Let’s dive in and get inspired by these real-world success stories. Construction Cost Accounting Blue Tree Accounting Keize & Associates Altitude Accounting & Advisory Wright Accounting Services Shifflett & Philips 919 Bookkeeper Work Wise CPA's Taxes Tampa Assist Me Financial Services 01. Construction Cost Accounting Construction Cost Accounting instantly positions itself as the go-to option for contractors, using its hero section to reinforce its expertise: “Construct confidence with organized and up-to-date construction accounting.” This opening line communicates both clarity and purpose, proving they understand the unique challenges of managing job costs, WIP analysis and heavy-duty software like Sage 100 Contractor or QuickBooks. Their site is built around practical benefits—highlighting “Speed & Security,” “Flexibility & Scalability” and “Better Collaboration”—making it feel more like a solution than a service. They also include a resource-rich blog with tips on construction accounting tools and compliance—an excellent example for anyone researching  how to start a blog  that drives traffic and builds credibility in a niche. Why Construction Cost Accounting stands out: Speak your niche’s language by framing your services in industry terms. Pair service descriptions with direct CTAs to convert visitors into leads. Use statistics and certifications to validate your expertise. Wix template used: Strip header layout website template . "Starting with a blank website template gives you the ultimate creative freedom. It allows you to design a site that’s uniquely yours, tailored to your brand’s identity, without being confined by pre-set layouts. It’s like having a blank canvas to bring your vision to life." – Sharon Hafuta, SEO blog editor at Wix 02. Blue Tree Accounting Blue Tree Accounting strikes a perfect balance between professional and personable, with a website that feels both polished and approachable. From the start, their homepage headline—“Empower your business with expert accounting services”—makes it clear who they serve and how. The design is clean, light and refreshingly modern, using hand-drawn tree graphics and calming blues that reinforce the brand name while subtly signaling stability, growth and financial clarity. One of the most effective aspects of this site is how it speaks directly to small business owners in a tone that’s friendly yet credible. Rather than drowning visitors in technical terms, the copy is benefit-led: “Let us handle the books so you can get back to doing what you love.” This kind of messaging builds trust instantly—especially for first-time business owners who might be feeling overwhelmed by accounting tasks. Why Blue Tree Accounting's website works: Clear, calming branding that builds instant trust. Relatable language that speaks directly to small business pain points. Transparent service breakdowns with strong CTA placement. A blog and downloadable resources that add value and improve SEO. Wix template used: Business consultant website template . Pro tip: Check out catchy bookkeeping business slogans to boost your brand. 03. Keize & Associates Keize & Associates presents itself as a trusted financial partner for small to mid-sized businesses, with a polished, professional homepage design that immediately establishes credibility. Opening with the headline, “Navigate your business's financial future with confidence and clarity,” the site uses refined, confident language that sets the tone for their full-service approach. Their key services—Bookkeeping, Tax Planning, Payroll, Financial Consulting and Business Advisory—are thoughtfully described using outcome-driven language like “customized solutions” and “strategic insight,” which emphasizes their role not just as number-crunchers, but as growth enablers Below the fold, we see strong social proof with multiple client testimonials that highlight professionalism and responsiveness. They also offer free tools like a “Financial Fitness Analyzer,” reinforcing their coaching-oriented approach. Visually, the site is clean, responsive and easy to navigate. The service categories are laid out in an intuitive grid with direct CTAs for “Get Started” making it frictionless to inquire or subscribe. What you can learn from Keize & Associates: Present tiered service packages to help clients self-select based on their business needs. Use checklist downloads or tools to capture leads early. Blend bookkeeping with consulting and educational content to position yourself as a strategic partner. Wix template used : Minimal layout website template . Learn more: How to make a finance website How to start a finance blog 04. Altitude Accounting & Advisory Altitude Accounting & Advisory immediately distinguishes itself with a sleek, focused website that communicates clarity, trust and technical expertise from the first scroll. Their domain name—altitude.cpa—is a strategic standout in itself. By using the .cpa extension instead of the more common .com domain , the firm signals professional credibility right away. It’s a smart move that helps build trust with potential clients and subtly reinforces their accounting specialization. For anyone researching how to register a domain , this is a prime example of how your URL can serve as both branding and a positioning tool. What sets them apart is their tech-first mindset. They showcase their use of cloud tools and integrations front and center, which will resonate with modern businesses that value automation and real-time financial access. They also use their blog to cover helpful topics like budgeting for founders and cash flow management—valuable for any business owner and a great bookkeeping website example that supports lead generation and website SEO growth. Why Altitude Accounting & Associates earns attention: Uses a .cpa domain name for instant credibility and niche authority. Targets high-growth companies with focused, strategic messaging. Highlights automation and cloud accounting tools for tech-savvy clients. Offers educational blog content to engage and build authority. Wix template used : Accounting firm website template . 05. Wright Accounting Services Wright Accounting Services takes a direct, no-frills approach with its website—proof that you don’t need a flashy design to communicate trust and value. Built using Wix's drag-and-drop website editor, the site keeps things straightforward, which makes navigation easy and ensures the focus stays on their core offerings. Their name is prominently displayed at the top, reinforcing the brand and building personal recognition—something that’s especially important for small firms competing in local markets. What stands out most here is the personal touch. The firm emphasizes reliability and one-on-one service, positioning themselves as a hands-on partner for small businesses that value consistency. That tone is reinforced by copy that’s practical and personable rather than overly technical, helping them appeal to business owners who may be new to small business accounting or how to start a bookkeeping business . Why Wright Accounting Services works: Built with Wix for simple, effective navigation. Personal tone that resonates with local and small business clients. Clear service offerings with a strong contact pathway. Wix template used: Financial consulting company website template . 06. Shifflett & Philips Shifflett & Philips hits the mark by presenting a homepage that’s professional yet expressively personal, leading with the promise: “Personalized tax solutions for today’s business leaders.” This headline not only clarifies their core focus—tax and bookkeeping for business clients—but also emphasizes their consultative, client-first approach. Their site is laid out around key practice areas—Business Tax, Individual Tax, Consulting, Bookkeeping, Transaction Advisory and IRS Representation—backed by just enough detail to educate potential clients without overwhelming them. What stands out is their ability to position bookkeeping as more than a task—it becomes a driver for “effective processes,” “accurate financial records” and informed decision-making. The copy highlights how organized bookkeeping frees business owners to focus on growth, not just numbers. They reinforce credibility through a team page featuring detailed bios and headshots, building trust by giving clients a face to connect with. The “Practice Areas” section outlines services that stretch from bookkeeping to advanced IRS representation, signaling a full-service firm ready for complex needs. The “Our Vision” section shares the firm’s foundational principles—long-term client relationships, personalized service and combining big-firm resource capacity with small-firm attention—a trusted roadmap for prospects. Additionally, the site offers a secure client portal, enabling easy document access and ongoing collaboration—a feature that business clients appreciate for safety and convenience. Why Shifflett & Philips accounting website works: Messaging focused on business leadership, not just compliance. Clearly defined service categories that reflect depth, from tax to advisory. Team bios and personalized vision section build rapport and authority. Secure client portal and direct contact options encourage engagement. Wix template used: Law firm website template . 07. 919 Bookkeeper 919 Bookkeeper offers a confident, clear website that makes an immediate impression with its “responsible finance for any business of any size” messaging. Built using Wix's intuitive website builder, the site combines straightforward navigation with a modern layout that’s designed to put small business owners at ease. From the moment you land on the homepage, it’s clear what the brand stands for: increasing productivity through bookkeeping tailored for entrepreneurs in the Raleigh, NC area. The firm’s branding is reinforced at every scroll—from the bold name displayed prominently at the top to the benefit-first messaging used throughout the site. Services like bank reconciliation, payroll and QuickBooks consulting are clearly outlined, helping visitors quickly understand what’s offered without the jargon. What sets 919 Bookkeeper apart is its blend of clean design and confidence-boosting copy. Paired with a prominently placed contact form and real, friendly team imagery, the site builds instant trust. There’s also thoughtful mention of virtual bookkeeping  options—ideal for businesses navigating hybrid or remote operations—plus a blog that shares basic financial tips. Why 919 Bookkeeping's website works: User-friendly navigation and mobile design. Professional yet approachable branding that feels trustworthy. Clear, benefit-focused service listings with local appeal. Wix template used: Investment company website template. 08. Work Wise CPA's Work Wise CPA's website brings a polished, professional tone to the table without overcomplicating things. This site highlights what really matters: trustworthy services delivered with care. A centered homepage message—“Let us handle the complex tax matters so you can focus on what matters most to you”—is a perfect example of messaging that’s both client-first and results-driven. From the layout to the service descriptions, every element is clean and easy to follow. The use of white space keeps things from feeling overwhelming, and the key services—tax prep, bookkeeping, payroll—are all explained in plain language. For small business owners who may not be financial pros, this level of clarity is essential. One of the more strategic elements is the site's lead capture tool: a newsletter subscription form that invites visitors to stay informed about tax updates and financial tips. This kind of feature can also support blog growth or content marketing. Why Work Wise CPA’s website works: Personalized copy and visuals that make the brand feel approachable. SEO-friendly structure with clear headings and relevant keywords. Conversion-driven CTAs that guide visitors toward action. Wix template used: Financial consulting company website template . 09. Taxes Tampa Taxes Tampa brings a warm, community-oriented vibe, making it feel instantly approachable for local business owners and individuals alike. The homepage combines clear branding with friendly visuals—team photos, bright colors and inviting language like “We’re here to help”—that make the firm feel both accessible and dependable. While the site keeps its layout simple, it does so with intention. Their transparency with customers is refreshing, with stats and numbers listed front and center. There’s a direct path to book appointments or call the office, which makes converting visitors feel seamless. What gives Taxes Tampa extra charm is its community-first tone. The copy speaks directly to Tampa residents, reinforcing that this isn’t a faceless firm—it’s a local partner who knows the area, the challenges and the people. Why Taxes Tampa's website works: Clean, mobile-friendly layout that works across devices. Simple, intuitive navigation that helps users find what they need fast. Friendly, community-focused voice that builds local trust. Wix template used: Marketing agency website template . 10. Assist Me Financial Services Assist Me Financial Services  welcomes visitors with a warm, client-centered homepage that clearly communicates their mission: empowering individuals and families through personalized bookkeeping, tax, and financial advisory services. Their hero section reads something like, “Empowering financial growth for your business,” which instantly speaks to the emotional needs behind hiring a financial coach—not just the numbers. What sets them apart is their seamless integration of lead capture tools and educational content. As you scroll, you’ll find easy-to-use calculators for budgeting and tax planning, alongside strategically placed calls to action (“Let’s Talk” and “Download Your Free Budget Toolkit”) that guide people gently but effectively toward becoming clients. They don’t just tell you what they do—they show you what life looks like after partnering with them. Assist Me Financial Services supports their website with accessible branding and engaging visuals: friendly headshots, simplified graphics and soft, trustworthy color schemes. A blog with practical "how-to" guides (like a post that answers “how to start a blog” on your accounting site) rounds out the user journey, offering immediate value while nurturing long-term trust. Why Assist Me Financial Services works: Emotionally engaging messaging that connects beyond the numbers. Interactive tools and clear CTAs foster connection and conversion. Service pages emphasize benefits, not just features. Real client stories offer relatable social proof. Supportive branding and accessible tone build comfort for prospective clients. Wix template used: Home goods store website template . Why you need a bookkeeping website Having a dedicated professional portfolio is essential for several reasons: Showcases niche expertise : Display your work in industries like construction, nonprofits or consulting. Builds credibility : A polished portfolio communicates trust and quality. Supports ability to scale : Helps justify your rates and grow to meet your bookkeeping business plan goals. Boosts SEO : Niche pages help search engines understand your services. Discover the best bookkeeping business names to get your business off the ground. Best practices for bookkeeping & accounting website design Want a site that brings in more leads, builds credibility and ranks on search? Whether you're a solo bookkeeper or run a small accounting firm, these best practices will help you craft a website that works as hard as you do. What to focus on: Clarity above the fold: Make your value clear in the first few seconds. Use a bold headline that speaks to your niche and a button that drives action—like "Book a Free Call" or "Get a Quote." Strategic navigation: Keep it simple: Services, About, Portfolio, Blog, Contact. Easy navigation boosts time-on-site and conversions. Lead capture tools: Use embedded forms and  email marketing strategies , lead magnets (like a free budgeting checklist) and calendar widgets to convert visitors into clients. Educational blog : A regularly updated blog via a blog maker  can drive traffic and build thought leadership. Focus on SEO-friendly topics like "how to start a bookkeeping business" or "small business accounting tips." Template usage: Don’t reinvent the wheel. Use bookkeeping website templates or finance website templates  from the best website builders  to launch faster with professional polish. Responsive design: Your site must look great and function seamlessly across desktop, tablet and mobile. Speed optimization: Compress images , avoid bloated scripts and use website hosting or performance-optimized platforms to keep things fast. Website security : Protect client data with HTTPS , SSL certificates and if needed, secure portals for document sharing. Website design best practices Best practice What it does for your business Pro tip Above-the-fold clarity Captures attention fast and drives action Use a niche-specific tagline and CTA Clean navigation Keeps visitors engaged and on your site longer Stick to five top-level menu items Lead capture tools Turns site visitors into warm leads Offer a free downloadable guide or discovery call SEO-optimized blog Brings in organic traffic and builds authority Write posts using keywords like "bookkeeping" or "bookkeeper in " Responsive & fast design Creates a seamless experience on all devices Use tools like Google PageSpeed Insights Security features Builds trust with potential clients Always use HTTPS and display trust badges Bookkeeping website examples FAQ What is a bookkeeping website? A bookkeeping website is your business’s digital storefront—where potential clients can learn about your services, get to know your expertise and reach out for help managing their finances. It typically includes your service offerings, pricing, contact information and often a blog or resources section. Think of it as a professional portfolio and lead-generation tool wrapped into one. How to make a website for bookkeeping business? To make a website for your bookkeeping business, start by choosing a domain name that reflects your brand. Then, pick a website builder (like Wix) and select a bookkeeping website template that fits your style and services. Add key sections like an about page, service breakdowns, contact form and client testimonials. Don’t forget to include clear calls-to-action and explore built-in SEO features to help your site rank on Google. How can I do bookkeeping online? Online bookkeeping is easier than ever thanks to cloud-based tools. You can use software like QuickBooks, Xero or Wave to manage clients’ finances remotely. Most bookkeeping websites also integrate with scheduling, payment, invoice and communication tools—letting you handle everything from onboarding to reporting online. Just make sure your site is secure and easy for clients to use. What should I include on my bookkeeping website? Your bookkeeping website should include the essentials that help clients understand your value and take action. That includes: A homepage that clearly explains what you do. A services page with detailed offerings (like payroll, tax prep, etc.). An “About” section to build trust and share your story. Client testimonials or case studies. A contact form with easy scheduling options. A blog or FAQ to answer common questions and boost SEO. What are the best website builders for bookkeeping businesses? If you're looking for the best website builder for your bookkeeping business, Wix has everything you need in one place. From professionally designed bookkeeping website templates to built-in tools for SEO, online scheduling and client contact forms—Wix makes it easy to create a site that builds trust and helps you grow. You can customize every section with drag-and-drop editing, add features like blogs, payment forms, secure client portals and even use the AI website builder to generate a personalized site in minutes. Wix offers free website hosting, integrated CRM tools and mobile optimization, so your site works beautifully on every device. Whether you're just starting out or scaling your services, Wix is the all-in-one solution for bookkeeping professionals who want to create a website that looks great and works hard behind the scenes. Can I use AI to build a bookkeeping website? Yes. AI can speed up the process of building your bookkeeping website. With tools like a Wix AI website builder, you can answer a few prompts and have a personalized site generated for you—complete with suggested layouts, text and design features. AI can also help with writing service descriptions, generating blog topics and improving your SEO. What are the best templates for accounting and bookkeeping websites? The best templates for accounting and bookkeeping websites are clean, professional, and structured to highlight trust, clarity and services. Look for templates that include: A prominent hero section for your value proposition. Service grids or icons for easy scanning. Testimonial and contact sections. Optional blog or resource section. Templates labeled under “Accounting,” “Bookkeeping,” “Consulting” or “Finance” are usually great starting points—and easy to customize to your niche.

Get started by:  Creating an online store →  |  Getting a domain → Most people won’t buy what they can’t see.  The challenge is, in eCommerce , you have fewer ways to get your products in front of the right people—let alone prove the value of your wares. This is why having high-quality, intentionally shot product photos is vital to your online store’s success. With a growing number of sellers competing for buyers’ attention, you need to nail first impressions, right from the first product photo. Showcasing products in high quality on your site's homepage is considered an eCommerce merchandising strategy  that can keep shoppers on your site longer and guide them toward a purchase. Fortunately, you don’t need to be a professional photographer to capture appealing images. In this guide, we’ll run through the basics of eCommerce photography and give you practical tips for capturing your products in the best light possible.  Ready to start selling? Test drive Wix’s online store builder .  The importance of eCommerce photography for your online store: key benefits  Think about the last few times you shopped online. You can likely remember a situation when you stumbled across a new brand and made a split-second decision about whether or not it was worth your time. How many of those decisions were based on the product photos?  The truth of the matter is, photos are probably the most attention-grabbing elements of any product page or ad that your eCommerce business  creates. (One study reports that a whopping 75% of online shoppers  rely on product photos to make purchasing decisions.) The quality of your images conveys the professionalism and credibility behind your brand while setting the right expectations around the fit, size, material, quality and/or ease of use of your product. Ultimately, strong product photography can serve to:  Increase sales Lower return rates or bracketing Improve brand image Cultivate trust and loyalty  8 types of eCommerce photography Your shot list could include many different shots (not all of which are listed here). However, you’ll want to familiarize yourself with eight of the most popular types of product photos among online sellers.  01. Packaging shots  Packaging shots (a.k.a. “packshots”) focus on the “outer garments” of your product. It may showcase the box that your product gets shipped in and/or the labels covering the product itself. Packshots can assure customers that your products will arrive to them safely.  Or, in the case of Muted Luxe , packaging shots can elevate the perceived value of your brand; they can demonstrate the care that your brand puts into every detail, from the packaging to the product itself.  Source: Muted Luxe Similarly, packshots can teach buyers how to identify authentic products from fake ones. Best for: Premium or fragile products to demonstrate the quality and protectiveness of your branded packaging.  02. 360-degree photography A 360-photo photo mimics the in-store shopping experience by allowing customers to view a product from every angle. They provide an extra layer of confidence, especially when it comes to high-end products (such as bags, jewelry and watches). 360 photos are large files, so make sure they aren’t dragging down your page speed.  Best for: High-end or customizable products that require a high degree of confidence or persuasion before purchasing.  03. Close-up shots Close-up shots (a.k.a. “detail” or “macro” shots) zoom into the finer details of your product. They highlight features that may be easily missed in a normal-sized photo. For instance, Jērome Studio  magnifies the careful stitching of its leather card holder, drawing attention to the craftsmanship. Source: Jērome Studio In another instance, close-up shots can set realistic expectations (e.g., if you sell second-hand goods and need to point out any blemishes).  Best for: Any type of product to show texture, quality and special features.  04. Scale shots Scale shots are meant to provide a frame of reference for size by placing your product next to another item. This type of eCommerce photography is often used when the size of an item is a deciding factor in its sale. For example, AliceBlue Florist  uses scale shots to illustrate the actual size of a “petite” bouquet in relation to the other sizes of bouquets it offers. Within the same shot, the store captures a human model for extra reference.  Source: AliceBlue Florist Best for: Products where size is often a deciding factor or easily confused without seeing in person.  05. Individual shots  As the name suggests, individual shots focus on just one product at a time. This is probably the most common way to photograph items that are sold online, as it leaves no room for confusion; the product that’s featured in the photo is the item that’s available for purchase. Many eCommerce sites will post individual shots of every variation of their product, i.e., if you sell a shirt in various patterns and colors, each variation will have its own shot. You can also create a sense of abundance and choice by displaying these separately on your category pages, as opposed to taking one photo of the full collection.  Best for: Any product, especially when shooting cover photos or banner images for your site.  06. Group shots Group shots are useful for showing multiple variations of a product in one frame. They can lead to larger purchases by promoting products as sets or demonstrating how multiple items can be used together. This type of eCommerce photography can be especially useful when capturing photos for hero images, social media or ads.  As an example, Lee Cooper  uses a group shot to showcase its denim collection in all of its glory, right at the top of its homepage.  Best for: Products that are sold as kits or collections.  07. Process shots Process shots give you a behind-the-scenes look at how you started your business  or how products are made. While they’re usually reserved for handmade items, process shots can foster a deeper connection with customers for any business type  by spotlighting the humans behind your brand or the care you put into products.   Take a page out of Danny D’s Mudshop ’s book. The site features multiple process shots to show exactly how this Los Angeles-based potter turns “mud into REALLY NICE ceramics.”  Source: Danny D Mudshot Best for: Handmade or luxury products.  08. Lifestyle shots Lifestyle images show your products in action and suggest how they can be used in real life. It helps customers visualize themselves using the product, or see the impact items can make on their lives. Vivi et Margot  does an exceptionally good job at using lifestyle shots to draw viewers in. In some instances, Vivi’s photos demonstrate how to use products, like in the example below. Other times, they pull buyers into warm kitchen scenes, where a home chef might be donning one of Vivi’s aprons while cooking up a meal.   Source: Vivi et Margot Best for: Products that are used daily or require demonstration.  Traditional photography vs. computer-generated imagery in eCommerce: which should you use? Aside from the types of shots you could take, there are two popular ways to generate images:  Traditional photography: The good ol’ point-and-shoot method, requiring physical equipment, lights and human models. Computer-generated imagery (CGI): The “new age” method of using specialized tech to create photorealistic content, such as 3D models.  The two aren’t mutually exclusive. In fact, it’s very common to take a photograph and use computer graphics (a la tools like AI image editors) to add white backgrounds, swap out models and showcase every possible combination of products without exhausting human resources.  In general, CGI allows for greater creativity and consistency across product images. It’s an approach that IKEA has used for years  (chances are, you may have been one of many who were fooled by its coiffed catalog images, 75% of which were discovered to be “fake” 3D renderings). Today, the company continues to work with CGI and virtual influencers to pump out marketing materials quickly for its global audience.  But while CGI is on the rise (thanks to the proliferation of AI tools and virtual models), for most, relying entirely on CGI could pose risks as it relates to the accurate portrayal of your products.  Reserve CGI for things like: Lifestyle or creative shots , e.g., promotional photoshoots that would ordinarily require a hefty budget to hire human staff and travel. CGI lets you create any background or environment to match your brand aesthetic.   Complex or customizable products like furniture, tech or apparel with lots of variations. CGI allows you to create multiple photorealistic images featuring different variations without needing physical samples for each option. Pre-order or soon-to-come products , where CGI can help build anticipation before the real things hit the shelves. Just make sure that it’s clear that your product is still in production. Difficult-to-photograph items like fragile or intricate items with features that might be better highlighted digitally. 360-degree photos. CGI can generate these views quickly and efficiently. Factors that impact the cost of eCommerce photography  Before you get down to business, take some time to evaluate your budget and calculate how to get the best bang for your buck. The price of a photo shoot can vary widely depending on several factors, including: Your photographer's experience : If you choose to hire a professional, a seasoned professional will typically charge more than beginners. This may also be true if they specialize in a particular product photography niche. The number of products:  Generally, the more items that need photographing, the higher the cost in terms of resources, props and other required equipment. Complexity of shoots : Some products may require intricate setups or additional props, while others can be shot with minimal equipment and props.  Post-production editing:  Retouching and editing photos to perfection takes time and skill. You may need to afford specific software and/or hire a professional. Studio rental:  If you don't have an in-house studio, renting a space can be a significant expense. Equipment: You may want to invest in high-quality cameras, lenses and lighting equipment, which you can either purchase or rent. If you’re on a budget, a smartphone could suffice. Models:  If your products require human models, their fees will add to the shoot's cost. Location:  Shooting on location might involve travel expenses and location fees. Usage rights:  This comes into play if you plan to supplement your product photos with any stock images or graphics. You may need to pay a licensing fee to use these images for commercial purposes.  How to take eCommerce photos on your own   Ready to roll your sleeves up and get started? Below are six steps to creating an in-house studio, where you can comfortably snap shots of your products without draining your wallet. Note: this guide focuses on simple studio photography, and does not include instructions for photoshoots requiring models, new locations or additional props.  Find the right space and equipment for your studio Set up your shooting area Prepare your product Prepare your camera Take your shot (and heed eCommerce photography best practices) Touch up your photos   Add your product photos to your site 01. Find the right space and equipment for your studio First things first, you need to make sure that your space is set up properly. Between finding the right location to staging your products well, here are several things to bear in mind. Background  Find a space in your home or workspace that gets good natural light and is large enough to accommodate your products and any equipment you need while giving you extra space to work. Make sure the area has enough outlets where you can plug in any necessary equipment.  Lighting  Lighting is key to clear, high-quality photos. If natural light is limited, invest in proper lighting to ensure consistent photo quality. (Also, consider how natural lighting can shift during a session and whether extra lighting could still help.) At a minimum, you’ll want to outfit your studio with: One reliable light source (either natural or studio lighting) A diffuser (this can be as simple as a white bed sheet or white sheet of paper that you use to cover your windows to soften the light)  A white bounce board (e.g., white poster board or foam board for placing on the opposite side of your light source to bounce light back onto your product for even lighting)  A more complex studio setup may involve other equipment like light stands, lightboxes, light cones (which are especially useful for shooting highly reflective objects), speedlights or strobe lights.       Camera  Your camera setup can be as simple or as advanced as you need. The simplest, most budget-friendly way is to use a smartphone with a high-resolution camera. In addition to your phone, you’ll likely want to carry a tripod with a mobile grip that keeps your phone steady.  Alternatively, you could invest in a DSLR camera. These can be paired with various lenses, such as a macro lens for close-ups, that give you greater control over your image.  Backdrop As a general rule of thumb, use a pure white backdrop when shooting your product photos. A white backdrop will reflect light more evenly across your products, plus allow you to more easily adjust the background from your editing software. White-background images are also one of the most universally accepted types of product photos and are required by marketplaces like Amazon.  You can order a white sweep online or use white craft paper. If you’re in a pinch, you can shoot your product against a white wall or white flat sheet.  Table (small objects) When photographing small items, you’ll likely want to set up a table that can provide a stable shooting surface. Alternatively, you can use a chair or stool.  Backdrop stands (large objects) If you’re planning to photograph large items, like furniture, you may want to purchase stands that can hold your white backdrop in place. Alternatively, you can tape your backdrop to a wall.  02. Set up your shooting area  For small objects Arrange your table close to your window or other light source. It also helps to put your table against a wall or another sturdy surface that can hold your paper backdrop in place (alternatively, you can use white foam boards that can be propped up).  If you’re using a window, place your table at a 90-degree angle, so the light is hitting the side of your table for a softer effect. You can always adjust this placement later if you want to achieve a different look, such as a more dramatic effect created by harsh light.  Affix your white bed sheet (or other diffuse) to your window (or other light source). The goal here is to get as much light on your shooting surface while softening the light so there isn’t any glare or shadow. For this reason, you want to avoid direct sunlight on your table.  Lastly, arrange your white paper backdrop so that it covers the bottom and backside of your shooting area. Try to avoid any wrinkles or creases, and instead allow the paper to curve as it transitions from wall to tabletop. This will serve as the “stage” for your product, providing a seamless backdrop for your photos. For large objects Set up your stand-mounted sweep or tape your backdrop to a wall that’s adjacent to your main light source. Similar to above, you’ll want to soften your lighting and do what you can to avoid harsh shadows. Some photographers may choose to use overhead lighting instead of angled lighting for a more evenly distributed light. Or, you may find yourself needing at least two sources of light.  03. Prepare your product Once you’ve got your shooting area set up, get your products ready for their big debut. Start by collecting all the products you want to shoot, including samples of every variation you offer. Check for any blemishes, smudges or creases that need to be addressed before shooting. Pro tip: At this point, it’s helpful to create a shot list cataloging all the products you plan on photographing during your session. This can help you work more efficiently—giving you a clear list of products and photo arrangements to check off as you work.  As it regards placing your product in your shooting area, you may need extra time and a few test shots to position it exactly the way you want. For example, delicate items like jewelry may need to be displayed on a bust. Or, products with prominent labels and packaging may need to be facing a specific way. Similarly, if you’re selling bundled products or pairs of shoes, you may want to explore various ways to arrange your items.  04. Prepare your camera  It’s almost time to start clicking away. Before you do, take a moment to look at your camera’s settings.  If you’re using a smartphone, turn off the flash. Set your phone on a tripod to avoid any camera shake. Note that as you take photos, you’ll want to avoid using the zoom function—which will compromise photo quality—and instead move your phone physically closer to your item as needed.  If you’re using a professional camera, set your camera to a slow shutter speed and a high f-stop (like f/16) to get a greater depth of field (which, in turn, will keep most of the background in focus). Use as low of an ISO as possible (100 to 200) to avoid graininess, and set your camera to the highest image quality option (preferably RAW).  Play around with white balance on your camera. A preset balance may work just fine, or you may choose to set it manually.  05. Take your shot (and heed eCommerce photography best practices) There are numerous ways to compose your shot, and your technique will vary depending on your particular equipment, product and other factors.  Regardless of how you plan to arrange your shot, make sure to keep your lighting as consistent as possible throughout your shoot, using diffusers and white bounce boards as needed. As noted earlier, a diffuser will help to soften light while bounce boards will reflect light back onto your set to fill shadows. Another important note: turn off all other lights in your room, excluding your studio lights, to avoid discoloring.   Now, when you’re taking your photos, pay attention to these product photography tips :  Photograph your items from all angles. While you might start with the classic front shot of your item, you’ll want to test various angles to give your customer a 360-degree view of your product. Test profile shots, high-level angles, low angles and more that help your customers see all the details of your item. Think about how customers might pick up and examine your object in real life, and use this to guide your shots. Think about commonly asked questions. Consider the questions customers tend to have before purchasing a product like yours. Do they often ask about the texture of your item? If so, take a close-up of the fabric. Do they want to see the inside of your item? Devote several photos to just capturing the inner details.  Apply the rule of odds. The rule of odds taps into the idea that by displaying an odd number of objects in a photo, you can create a more interesting viewing experience. It’s theorized that an odd number creates tension in viewers’ minds, as opposed to an even number, which can feel predictable and easy to organize. An odd number of objects can simultaneously create more balance by drawing the eye to the item in the middle. Test your aperture. Though we advise starting with a large aperture and a greater depth of field, you may, in actuality, prefer a lower aperture. A low aperture and less depth of field means that the object closest to the camera will be in focus; the background objects will be blurrier. This may be good for lifestyle shots, where products are intentionally shot against a more dynamic background. Obey the rule of thirds. This time-tested technique describes a type of off-center composition. It starts with dividing your shot into a 3x3 grid, then placing your primary subject or points of interest along the lines and intersections. For example, Woodpecker Instruments  uses this approach in its hero image, where one of its handmade guitars is positioned along a vertical line. Background image source: Woodpecker Instruments 06. Touch up your photos  After snapping your shots, make sure they’re publish-ready.  If you use a website builder like Wix for your online store, you already have some built-in photo-editing tools that can help. From the Wix Photo Studio, you can crop photos, swap out backgrounds and make other adjustments—or access AI eCommerce  tools for erasing objects, enhancing your photos and more.  Create a Wix account  for free today.  Outside of Wix, you can use web tools like Canva. There are also mobile apps like Apple Photos or VSCO. Or, you can use more advanced software, such as Adobe Photoshop or Lightroom.  As you finetune your photos, remember these post-production tips: Avoid distorting your photos. Remember that, unlike the photos you might be posting to Instagram, your product photos are first and foremost meant to portray your products accurately. Make subtle adjustments rather than applying filters or other changes that distort the image. Correct any discoloring. If you notice that your lighting looks a little off in your images, try to balance out the colors at the editing stage so that they appear truer to reality. Be consistent. Think about where your photos will be displayed. Prioritize consistency in how you crop or retouch photos, especially among feature and thumbnail images. While promotional photos (e.g., photos for social media or ads) allow for more spunk and creativity, any photos for your product pages should focus on providing a smooth shopping experience.  Optimize your photos for faster loading. Raw image files tend to be large and bulky. It’s best to resize and export photos as smaller (yet crisp) files so you don’t end up weighing down your website performance . The good thing is, the best eCommerce platforms  like Wix will automatically resize your images for optimal quality and loading times so you don’t have to compress images by hand. Learn more: Ecommerce tools 07. Add your product photos to your site   Take your final photos and add them to your online store. As you do so, make sure to pay attention to these best practices:  Create a uniform look,  particularly on your category and product pages. Make sure your pages are easy on the eyes by committing to a certain style of photos. For example, you’ll notice that many eCommerce sites will use white-background photos as feature images to provide a clean, distraction-free experience. Provide multiple images . Each product page should include multiple shots of your product to help buyers make decisions with greater confidence. Think about the assortment of photos that help to address common questions that people have about your product. For instance, scale shots may clear up questions about sizing, while lifestyle shots may demonstrate the practicality of your product.   Enable photo zoom.  Allow customers to zoom in on images to see finer details. On Wix, you can enable visitors to open full-screen images in a pop-up window and/or zoom into photos using a magnifying glass. Alt text. Make sure to include alt text for every image, which is crucial for SEO and accessibility. Your alt text should be descriptive without being too lengthy. Explore these photography website templates and eCommerce templates to get started on your website. How to hire professional services Sometimes, a DIY approach to taking photos for your eCommerce site might be impractical, especially if you're dealing with a large volume of products or need images that require specialized photography skills.  This is when you should consider hiring a professional photographer. Professional photographers bring expertise and high-end equipment that can elevate your product images. They can also offer creative direction for lifestyle shots or provide models if needed. To find a professional service, start by searching for "eCommerce photography near me" or visit online platforms that connect businesses with freelance photographers. You can search channels like the Wix Marketplace , Thumbtack and ProductPhotography.com.  When working with professionals, communicate your brand vision clearly, provide examples of what you're looking for and discuss the project scope in detail.

Let's cut to the chase. Web design is important because it creates the first impression of your brand and contributes to the overall success of your website. A well-designed website can attract visitors and keep them engaged while improving the accessibility of your site and driving your visitors towards the right actions. With this in mind, we're going to explore how high-quality web design can transform your business. Keep reading for expert tips and additional reasons why web design is so important. Learn more: How to design a website 4 reasons why web design is so important to your business User experience and engagement Conversion and call-to-action Trust and credibility Search Engine Optimization (SEO) 01. User experience and engagement Good website design invites users to explore your content, products or services. With an intuitive layout and visually appealing elements, visitors are more likely to stay longer and interact with your site. This increased engagement is a critical step towards building a relationship with potential customers. Here's how you can achieve that when deciding how to make your website: Intuitive navigation: You want your visitors to find what they're looking for with ease. A clear menu structure and logical page hierarchy guide users through your site minus the frustration. Mobile-friendly design: With the majority of internet traffic coming from mobile devices (currently around 58.21% ), checking that your website looks great and functions well on mobile is non-negotiable. Learn more about how to build a responsive website with Wix Studio. Visual appeal: Attractive color schemes, high-quality images and thoughtful typography can make your website stand out in a sea of competitors. 02. Conversion and calls-to-action The ultimate goal of any business website is to convert visitors into customers or clients. Quality web design plays an important role in guiding users through your conversion process. Incorporate into your web design best practices : Effective CTA's (call-to-actions): Strategic placement of CTAs can lead visitors towards taking desired actions, such as making a purchase or signing up for a newsletter. Elements that build trust: Testimonials, case studies and professional certifications displayed on your site can help establish credibility and encourage conversions. Good loading speed: A fast-loading website reduces bounce rates. If your site loads quickly, users are more likely to stay and convert. 03. Trust and credibility Your website should as the digital ambassador for your brand. Through its web design, you can convey your brand values and messaging in a way that resonates best with your audience. According to Yara Aaronsohn, head of Brand Maker for Wix.com: Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand. Here's how to use your web design to build trust with your potential customers: Use consistent branding:  This includes your logos, colors and fonts should be identical across all pages to reinforce your brand identity. Align your content strategy:  The content on your site should match your brand voice and messaging goals. Embrace visual storytelling:  Use graphics and imagery to support your narrative and connect with visitors emotionally. It's important to create a style guide when prepping your web design. 04. SEO Web design plays a crucial role in the SEO (search engine optimization) of a website. A well-structured and organized website means that search engine crawlers can easily navigate and index the content. Some web design elements to focus on when designing a site well for SEO include: A logical site architecture: Including proper use of header tags (H1, H2) throughout all of the site's content to help search engines understand the hierarchy and relevance of different sections of the site. Great user experience: A well-designed website that is easy to navigate, visually appealing, and provides valuable content keeps visitors engaged and encourages longer visits. Lower bounce rates and higher engagement signal to search engines that the site is valuable and relevant, further boosting its SEO performance. Looking to create a website? Get started with these professionally designed website templates which give the foundation of great web design for your site. What defines good web design? Creating a business website that is both visually stunning and highly functional is the hallmark of good web design. This balance is crucial because it guarantees that your site not only catches the eye of visitors but also provides them with an intuitive and satisfying experience. Learn more: What is web design? Striking the right balance requires careful consideration of both form and function. You should regularly test your site with real users who can provide insights into how well your design serves its intended purpose. At the same time implementing mechanisms for user feedback helps identify areas for improvement. You should also analyze data on bounce and conversion rates to make sure your web design is working in sync with your conversion rate optimization and sales efforts. Be inspired by our roundup of web design quotes . The main principles of web design To create that crucial balance between aesthetics and usability, web designers adhere to certain principles in their work. According to, Nir Horesh, Wix Accessibility lead for Wix.com: We should “design websites with accessibility” at the start of a business. With Wix, users can create a website with accessibility settings built right into the Editor, ensuring your content and design comply with the global standards. Wix’s Accessibility Wizard then scans the website for accessibility issues and suggests fixes. The main web design principles are: Simplicity:  A clean, uncluttered design helps users focus on what's important without being overwhelming. Consistency:  Uniform web design elements across pages create a cohesive experience and reinforce brand identity. Navigation:  Easy-to-understand navigation enables users to find information quickly and effortlessly. Readability:  Legible text with adequate contrast against its background makes content accessible to everyone. Your website should be navigable and understandable by all users, regardless of their abilities or browsing technology. Learn more from these web design accessibility best practices. Load time:  Efficient design contributes to faster page loading, which is critical for keeping users engaged. Form follows function: This concept dictates that the structure and design of a website should primarily relate to its intended function or purpose. Every element on your website should serve a clear purpose. Whether it's to inform, entertain or call to action, the design must align with this intent. Learn more: Web design tips for a small business Visual elements and user-friendly features While the visual appeal and design of your website can attract visitors, it's the user-friendly features that keep them there. Here's how the two can work together in your web design in order to meet the business goals of your site: Color scheme:  Colors can evoke emotions and actions, so choosing the right color palette can influence how users perceive your brand. Different colors can also involve different emotions and set the tone for your site. Typography :  The right font choices enhance readability and create a visual hierarchy, guiding users through your content. Imagery:  High-quality images and graphics can communicate complex ideas quickly and effectively. Get started with a web design checklist and a color palette generator tool . The ROI of web design and how to calculate it The return on investment (ROI) of great website design can be substantial, significantly impacting your bottom line and business success. A well-designed website attracts and retains visitors, converts leads and enhances user experience, which can directly translate to increased revenue and brand loyalty. Measuring the ROI (Return on Investment) of web design involves assessing various quantitative and qualitative factors that indicate how well the website contributes to business goals. Here are some of the potential ways to calculate it: Increased revenue Track your sales figures before and after creating a new website or a website redesign . Look for direct increases in revenue. You should monitor conversion rates, such as the percentage of visitors who complete a purchase, sign up for a newsletter or fill out a contact form. If these improve it may indicate effective design changes. Traffic and engagement metrics Use analytics tools, like Wix Analytics , to compare website traffic before and after your redesign. Increases in organic, referral and direct traffic can signal better SEO and user experience. At the same time, a lower bounce rate post-redesign suggests that the new design is keeping visitors engaged longer. Monitor any changes in the average time users spend on your site. Longer sessions typically indicate more engaging and user-friendly content and design. Pro tip:  Learn how to engage your visitors effectively with techniques like   website animations and website gamification . User experience and feedback Collect user feedback through surveys, polls, or direct comments to gauge user satisfaction with your website design. They may notice or react to elements in a way that aligns with how your potential customers are likely to respond. You can also consider using heatmap and click tracking tools, like Crazy Egg, to observe user behavior on the site. This can help you see how they interact with specific web design elements. Explore old-school website design in nostalgic web design  and Y2K website design for more inspiration.

If you’ve ever needed to produce quality designs to design a website , then you’ll understand why having the right graphic design tools on hand is so important for achieving the professional finish you need, on a timeline that works for you. Sometimes these graphics are the centerpiece of your project. Other times, they might be on a smaller scale - an Instagram post, the banner for an email - yet that doesn’t diminish their importance. Learn more: How to make a website In fact, research studies have shown that our brains are wired to retain information better when it’s presented in visual form. When done well, web visitors and followers will pause and commit what they’re seeing to memory. Those images then become the touchstones consumers recall when they’re feeling ready to buy or book. With the right kind of production assistance, you can take charge of your website's visuals and ensure they have that ‘wow’ impact. Whether you’re launching a full-scale web design project, or need to create a small graphic in a pinch, here are the 9 graphic design tools all website creators and marketing professionals should keep close by when making a website . 1. InVision 2. Pixlr 3. ColorFavs 4. Flare 5. Storrito 6. MyFonts 7. Wix Blog’s ultimate social media size guide 8. Pablo 9. Piktochart 01. InVision This product’s mission is to make the entire design process run smoothly on-screen. From the initial inspiration-gathering stages to wireframes, and from feedback collection to animating elements, it can all be done on this platform. Moving between various modes - like freehand, a visualization board, and a prototype - make that range of activity possible. Use it for: When you need to complete an original design from start to finish. It’s particularly handy while working with a team due to comment opportunities, shared libraries for storing standardized elements, and a freehand draw option to ‘mark up’ colleagues’ proposals. Pricing: The package with one prototype is available for free, while priced packaging Includes more prototypes. Available as a mobile app? Yes. 02. Pixlr Pixlr brings photo editing capabilities into your web browser, eliminating the need to download any software. Create an image from scratch, or import one from your computer or a URL, and then get to work applying filters, effects, overlays, and more to achieve the end result you want. Use it for: Quick photo creation and touch-ups. Pricing: Both free and paid versions, depending on the editing functionality you need. Available as a mobile app? Yes. Use it for: Quick photo creation and touch-ups. Pricing: Both free and paid versions, depending on the editing functionality you need. Available as a mobile app? Yes. 03. ColorFavs The site gives you multiple ways to search for the perfect color harmonies and shades you desire. The feature we want to talk about, though, is their straightforward color palette generator . Just upload an image, and the site will suggest complementary colors. Use it for: Selecting the right colors to complement any promotional materials centered around an image. Pricing: Free. Available as a mobile app? No. 04. Flare Enhance the set of visuals you’re working on by adding animation elements. The company’s support for the Open Design Movement means all files designers and developers create through the platform are publicly-available (in view-only form) to other site users. It’s all meant to encourage greater collaboration and learning from each other’s processes. Use it for: Sophisticated animation features. Fine-tuning your own skills by browsing the gallery and inspecting the design process behind animation elements you like. Pricing: Free. Monthly or yearly paid plans are available if you wish to keep your piles private from the community. Available as a mobile app? No. 05. Storrito Intended exclusively for developing Instagram stories, Storrito’s web editor lets you perfect the selected images and introduce interactive components to create content that resonates strongly with your client’s target audience. The scheduling tool is relief for web professionals looking to automate more functions and maximize their efficiency on client projects. Use it for: Creating engaging Instagram stories to promote your client’s brand, and scheduling posts in advance. Pricing: Free and paid packages are available, depending on the number of posts you plan to make each month. Available as a mobile app? No. 06. MyFonts It should come as no surprise that this website is all about fonts. Boasting a collection of over 130,000 fonts, this is the site to visit when you’re in search of the right style to convey a client’s brand identity. Once you’ve finalized your selection, upload it to your client’s website and put it to use on all other promotional materials to create a consistent visual narrative across print and online sources. Use it for: Font searching and downloading, as well as identifying unknown fonts you see online via their tool, WhatTheFont . Pricing: Fonts are available for free and for purchase. Available as a mobile app? Yes (WhatTheFont). 07. Wix Blog’s ultimate social media size guide This one is not so much a conventional tool as it is a lifesaver for every web professional. It’s the guide you need to image sizing on seven of the most popular social media networks. Use it for: Editing social media image sizes for social correctly to achieve maximum clarity, giving your client’s channels a top-quality finish. Pricing: Free. Available as a mobile app? No. 08. Pablo Pablo is solely focused on social media. An easy-to-navigate web editor comes complete with a searchable gallery of over 600,000 images, templates, and even optimized image presets for Pinterest, Facebook, and Instagram to make your job easier. Use it for: Crafting professional-grade social media images for clients. Pricing: Free. Available as a mobile app? No. 09. Piktochart Over 600 templates are divided into five categories, each offering a different way to visualize a client’s data or narrative: infographics, presentations, reports, flyers, and posters. A drag-and-drop editor lets you customize to adjust for your professional opinion and your client’s feedback. Piktochart for Teams builds a feedback mechanism into the platform for easier collaboration, and gives you space to store project or brand assets. Use it for: Compiling data in visually-appealing ways. Also, professional and straightforward composition of non-exclusively online materials, like reports and flyers. Pricing: Monthly and yearly paid plans are available for both PRO and PRO Team funnels. Available as a mobile app? No. When have you found these tools helpful in your own marketing work? Is there another one you would add to the list?

You’re probably no stranger to Google Ads. With Google controlling nearly 82%  of the global desktop search market today, Google Ads remains an indispensable type of marketing  for every modern business.  But, creating an effective Google ad campaign is no small feat. There’s a learning curve—and when it comes to advertising on Google, creating ad content that appeals to your audience and  Google’s algorithms can be time-intensive and difficult.  Enter Wix's newest AI tool for Google Ads. Wix now allows you to quickly create compelling and highly targeted Smart campaigns with the help of AI. This innovative tool removes a lot of the guesswork behind creating a successful Google Ads campaign, which you can also manage directly from your Wix Dashboard. Learn more about the benefits of using AI when advertising on Google , and get step-by-step instructions for how to use Wix’s AI for Google Ads.  Get started with Wix’s AI for Google Ads— create a website  with Wix today.  What can you do with Wix’s AI tools for Google Ads?  Create catchy copy  Writing ad copy that generates a worthwhile cost-per-click is something of an art. Coming up with enticing copy that gets your message across with a limited character count can be hard, especially when you’re running multiple campaigns at once.   AI acts as your creative brain. In the case of Google Ads with Wix , the AI text creator produces several high-quality options of titles and descriptions for you, adhering to character counts and reflecting the intent of your consumers.  “Creating effective online ad campaigns can be time-consuming and challenging. You need compelling ad copy that will convince potential customers to click on your ads and take action. Wix has integrated artificial intelligence technology into its platform to help users easily create engaging ad content.” - Ivan Terechin, Wix product manager Identify the right keyword themes  When it comes to advertising  on Google, identifying the right keywords is crucial and something no one understands better than, well…Google. With Google Ads with Wix, you can easily lean on Google’s expertise. The AI will suggest keyword themes based on your ad settings, landing page and the location of your audience (among other factors).  Inform your campaign goals  One of the great benefits of AI is its ability to access and interpret large amounts of data that can inform your marketing strategies  and, subsequently, the goal of your Google Ads campaigns. Wix’s suite of AI tools includes a Benchmarks tool, which uses AI to analyze how your website's performance stacks up against other websites in your industry. As an example, if you see that you have a low rate of returning visitors compared to similar sites, then you may want to focus on launching a campaign that retargets old site visitors.  (Bonus) Clean up your product photos Certain ad types, like Google Performance Max campaigns (which you can also manage in Wix), rely on having strong visuals. AI can help you quickly produce high-quality visual content, even if you have little-to-no photo editing experience.  Wix’s AI-powered tools, for example, can help you get more utility out of your existing product photos; the auto- background remover allows you to easily remove or place your products against new backgrounds, so you can create several product images from one photo. The Wix AI image auto-enhancer, on the other hand, can improve your images by polishing the color, contrast and sharpness of your photos with just one click.  How to use Wix’s AI for Google Ads  Eager to get started? Follow these steps to create a Google Smart campaign in Wix with the help of AI.  Note: Before you create a Google Ads campaign, your site needs to be published, supported by a Wix Premium plan and connected to a custom domain. To check if your business is ready to advertise, go to Google Ads  in your site's dashboard and complete the setup steps.  Open Google Ads from your Wix account Input your ad settings and select keyword themes Use AI to create content Select and refine your AI-generated copy Set your budget and launch your campaign 01. Open Google Ads from your Wix account From your Wix Dashboard, under the “Marketing” menu, select “Google Ads” and click “Start Advertising.”  Note : If you don’t have Wix Stores installed on your site, you can skip ahead from here to Step 2.  If you do  have Wix Stores installed on your site, and you’ve connected your store to Google merchant solution on Wix, you’ll be given the option to create one of two types of campaigns:  Google Performance Max campaign : A type of ad campaign geared towards promoting products Google Smart campaign : A type of ad campaign geared towards driving traffic to your site AI ad creation currently only supports Smart campaigns, so you’ll want to select the Google Smart campaign option to get started. 02. Input your ad settings and select keyword themes Complete the Ad Setting fields, filling in details like: Your landing page The language of your campaign The locations that you’re targeting The time(s) when you want your ads to appear When you’ve finished this step, you’ll receive auto-generated suggestions from Google concerning keyword themes.  A keyword theme represents groups of words or phrases that you want your ad to show up for. For instance, selecting the keyword theme "landscaping" makes your ad eligible to show when people search for "landscape design," "yard landscaping" and "residential landscapers." You can select from the presented options or write in your own keyword themes. A campaign can include up to 10 keyword themes. When you’re finished, hit “next.”’  03. Use AI to create content From the “Ad Content” screen, select “Create AI Content,” and the AI content creator window will pop up. In the text field, describe what your campaign is advertising.  For the best results, emphasize the values and benefits of the service, product or brand that you’re advertising. For example, let’s say that you own a landscaping company that’s looking to drive more traffic to your site. An example of a strong prompt for AI could be:  “A service offering personalized landscape designs for residential and commercial gardens in the greater Denver area. We help clients design beautiful outdoor spaces that reflect their taste, personality and aesthetics. First-time clients get 10% off.”  When you are happy with your prompt, select “Generate.” 04. Select and refine your AI-generated copy In just seconds, you’ll see several AI-generated suggestions for your headlines and descriptions. If you’d like to tweak the suggestions that you received, select “Fine-tune Suggestions,” and tell the AI what you’d like to change (i.e., “shorter” or “make this sound more professional”). When you’re happy with the result, copy and paste the options into the “Ad content” fields of your screen.  05. Set your budget and launch your campaign Decide how much budget you’d like to spend on your campaign each day. You can choose from preset budget options, which suggest how much money you should set aside each month for optimal results. The total suggested amounts will appear as “monthly subscription” prices, i.e., how much you’ll be charged by Wix for your ad credits. Packages range from $150 to $1,500 a month. Keep in mind that campaigns with higher budgets are shown more on Google.  When you’ve set your budget, hit “Launch” and your campaign will go live.  5 tips for running a successful AI-powered Google Ads campaign Define clear objectives for your ad campaign Before launching any ad campaign, it’s important to define your goals. Let’s say you’re promoting a new product; you’ll want to be clear about the value of the product you’re promoting, who you’re targeting and the definition of success.  Having well-defined campaign objectives provides direction for the AI when creating content for your ads, and can help you understand whether your campaign is performing as it should.  Tip:  Not sure where to start? Wix Analytics  can help you identify opportunities by providing information about your site traffic, best- and worst-performing products, most-visited pages and more.  Balance AI with human insight Let’s be clear: there’s no replacement for the human eye. While AI can help you understand the quirks of various ad platforms and quickly create new ad content, it still requires some level of human decision-making and monitoring.  Be aware of the limitations of your AI tools. AI may not be able to immediately capture the right tone or the nuances of your brand. Make sure to carefully review the options that AI gives you and avoid blindly accepting its suggestions. Combine AI’s creativity with your expertise.  Test and optimize with AI  Keep in mind that AI can be helpful at various stages of your campaign. Consider testing multiple ad variations and/or multiple campaigns generated with AI. Then, monitor which ones have a higher click-through-rate  to guide any future optimizations. For example, if you notice that ads featuring casual, humorous copy perform better—use AI to create more variations that apply your learnings. Test, optimize and repeat.  Pay attention to your landing page Effective online ads will drive traffic to your page, but ultimately, getting visitors to your site is only half the battle. Once potential customers arrive at your site, you must be able to offer a seamless, compelling experience to convert them into customers.  Make sure your landing page is easy to navigate and offers a simple path to purchase. Tight alignment between your ad copy and landing page is also crucial; avoid sending all of your campaigns to the same generic landing page. In the case of Google Ads, Google may be less likely to display your ad if your landing page is not relevant enough to your ad copy or audience.  Pro tip: Wix's suite of AI-powered features can help you quickly build landing pages that turn your hard-won ad traffic into conversions. Use Wix’s AI website builder to create landing pages in minutes. Or, use the AI image creator and AI text generator to strengthen pages with content that’s tailored to your various ad audiences. Wix’s AI-powered product recommender can further increase your order average order value by helping you upsell and cross-sell products on your pages.  Focus on the full customer experience Think beyond the ad and landing page. Check that potential customers have all the information they need to comfortably make a purchase.  As an example, include an FAQ page on your site that clearly states your shipping policy, return policy and any other important information. Provide your contact information, and use chatbots thoughtfully on your site to help customers find answers to their questions.  Remember, great customer service doesn’t stop after the purchase has been made. Use email marketing tools, such as Wix’s AI email builder, to send a post-purchase follow-up asking your customers if they’re happy with their purchase. Think of ways to retain customers once they’ve discovered your brand through your ads.  Try Wix’s AI for Google Ads today Unleash the power of AI with Google Ads by Wix today. Sign up for Wix  for free.

The launch of Chat GPT and other AI models has sparked a global sensation. Today, AI is permeating nearly every industry and taking the world by storm.   But along with the surge of excitement about AI, there's a palpable sense of apprehension. This isn’t surprising when you look at the way AI technologies are often portrayed by the media — as almost magical, omnipotent systems that surpass human capabilities in every domain. Given all this hype and mythology, it’s natural to feel uncertain. However, it’s important to note that while the widespread access to AI is novel, the technology itself isn't new. AI-powered tools have been among us for years, integrating themselves into various aspects of technology. And, once you peel back the layers of how AI operates, you'll find that many of the fears and myths surrounding it can be debunked.  In this blog, we’ll dive into seven prevalent AI myths and shed light on the truth behind them. We’ll also touch on some ways you can utilize AI to bolster your business.  Ready to explore Wix’s AI tools? Create your business website  with the help of built-in AI features today. Top 7 AI myths AI is going to steal my job All AI technologies are the same Only companies with big budgets can use AI AI is just a fad Generative AI will let me scale overnight AI is too hard to use People hate AI-generated content 01. Myth: AI is going to steal my job  Like every disruptive technology, AI will inevitably reshape the workforce. While it may eventually automate menial tasks, history suggests that the AI revolution will not replace humans entirely.  Instead, it will transform the nature of work, just as the agricultural, industrial and digital revolutions did in the past. As AI takes over repetitive and routine tasks, humans will likely shift their focus to jobs that require uniquely human skills, such as creativity, emotional intelligence and critical thinking. When asked where we are in the AI revolution , Wix’s marketing trend analyst, Shachaf Rodberg, uses a visit to the doctor's office as an example of how AI can enhance the human workforce. The time your doctor spends updating records and documentation could be automated, Rodberg explains, allowing your doctor more time and bandwidth to interface with you, the patient.  “AI technology will be best used when it makes more time for human beings to be human [...] But AI is teaching us that humans don’t have to do everything. If you view AI as an assistant and not as a replacement, you’ll benefit the most” - Shachaf Rodberg, Wix marketing trend analyst  02. Myth: All AI technologies are the same  This myth can be debunked on several levels. You can think of AI as having three main parts: the base model, the training data and the application. The base is like a baby's brain—it has the potential to learn but doesn't have much knowledge yet. What it learns depends on the information it's given. Just like how a child who reads a lot of science books will have different knowledge than one who spends time on social media, an AI's "knowledge" is shaped by the data it's trained on. The application layer is where you can really experience the incredible diversity in AI—this is how you actually use and interact with AI in your daily life and business. A wide array of AI tools for business  now exist, from ones that can create images and videos, to those that help you analyze data, provide customer support or even build websites.  With the large quantity of AI tools now available, there also comes a range in quality. Take AI website builders  as an example; many of these builders use AI to create simple, unoriginal landing pages, whereas more established website-building solutions like Wix use AI to create bespoke, high-quality sites.   As you evaluate AI tools, make sure you’re getting the full functionality that you’re looking for. The right AI applications can help you break down the barriers to starting a business  and tackle small business challenges more effectively. 03. Myth: Only companies with big budgets can use AI  The notion that AI is exclusively for large corporations with deep pockets is outdated. In the past, developing and operating AI systems did require substantial computing power and a team of highly skilled experts. This made AI inaccessible to most small businesses. This is no longer the case.  Today, you have access to many affordable AI tools that can streamline your operations, automate repetitive tasks and deliver valuable business insights.  Many AI tools like Chat GPT, Claude and Otter.AI offer a version of their product free of charge. Other AI tools offer subscriptions or pay-as-you-go options.  AI features may now be included as a part of the services you already pay for, too. All of Wix’s plans, for example, include access to an AI content creator, AI image generator and a suite of other intelligent tools. Learn more about the best custom GPTs to help your small business be more effective. 05. Myth: AI is just a fad  Dismissing AI as a passing trend underestimates the influence it has already had on the global economy, with a market size projected to reach $184 billion in 2024.   The fact is, AI is transforming business  and taking a permanent foothold in how many major sectors operate.  In eCommerce, this technology is being used to predict trends, analyze performance and assist with inventory management. Banks and credit card companies are also becoming increasingly reliant on AI-driven fraud detection and risk assessment systems.  And, the AI revolution hasn't left small and medium-sized businesses (SMBs) behind. Small business trends  show that AI has become integral to business owners of all sizes. A staggering 75% of small businesses reported using AI tools to help run their businesses and support business growth , according to the 2023 Small Business AI Adoption Survey  conducted by the Small Business and Entrepreneurship Council.  “With AI, we can achieve significantly more with the same workforce, enhancing efficiency without causing mass redundancies. It’s about pushing the boundaries of our capabilities in a world that constantly seeks growth. “ - Gilad Barkan, head of Data Science Guild at Wix 05. Myth: Generative AI will let me scale overnight For a small business owner, the need for fresh content is nearly constant and is one of many common small business challenges . Generative AI now allows business owners to create original content—such as text, images, music and videos—more efficiently. However, generative AI is not an overnight solution for scaling your small business. It requires supervision. AI-generated content must be reviewed to ensure it has a natural flow, aligns with your brand voice and captures your desired messaging correctly. In written content, you’ll want to watch out for repetitive words or repetitive sentence structures that feel inorganic to the reader. You’ll want to check for accuracy as well; instances of AI hallucinations , where AI produces nonsensical or incorrect answers to a prompt, sometimes still occur.  Ultimately, you are the subject matter expert about your business. Your human touch is required for content to feel genuine, human-first and consistent with your brand. 06. Myth: AI is too hard to use  Early AI systems were complex and required an understanding of advanced mathematics, computer science and programming to develop and operate. Today, while the underlying models are still complex, the release of powerful pre-trained language models and user-friendly interfaces has made it easy for non-experts to experiment with AI. Natural language processing (NLP) based tools have made AI more accessible by allowing you to interact with these systems using plain language. Take Wix’s AI image creator, as an example. The image creator produces high-quality, unique images, all through written prompts. From improving your business website with AI-driven optimizations to simplifying data analysis for business development,  AI tools can be surprisingly straightforward to use. 07. Myth: People hate AI-generated content You might be surprised to know that this isn’t necessarily the case. What people hate is spam: unoriginal content that doesn’t offer real value. All of us have grown tired of junky content that’s created solely to generate clicks. And while AI makes it easier to create bad content at scale, it also makes it easier to produce high-quality, creative content more quickly. In fact, content generated by AI or generated by AI, then ‘augmented’ by humans, was even perceived as higher quality than content produced by human experts, according to a 2023 study by MIT .  Opinions only shifted when the source was revealed, but even this could be attributed to bias rather than a reflection of quality.  According to the study:  “...revealing the source of content production reduces – but does not reverse – the perceived quality gap between human- and AI-generated content. This bias in evaluation is predominantly driven by human favoritism rather than AI aversion: knowing the same content is created by a human expert increases its (reported) perceived quality, but knowing that AI is involved in the creation process does not affect its perceived quality.” As you edit AI-generated content, use Google’s EEAT (experience, expertise, authoritativeness and trustworthiness) guidelines as a framework.  This approach combines the efficiency of AI with human expertise, resulting in content that can rise above the noise, engage your readers and satisfy search engine requirements. “Small business owners should use their experience to inform and distinguish their content. This is how SMBs can hold their own against a wave of automatically generated content.” - George Nguyen, director of SEO editorial at Wix

Images are a core element of any website, they shape first impressions, improve your storytelling and influence how users engage with your content. As a  website builder , Wix provides an intuitive platform not just for uploading and managing images but also for optimizing them for speed, quality and SEO. In this guide, we’ll explore what Wix images are, how Wix image optimization works and share actionable tips to make the most out of your visual assets when understanding how to build a website .  Learn more: Why use Wix? What are Wix images? Wix images refer to all image content used within the Wix platform, including: Uploaded media like JPEGs, PNGs, SVGs, and WebP files Stock photos available via Wix’s free media library Gallery and background images Images used in product pages, blog posts or social media feeds Wix has a media manager  that acts like a central hub for all your media assets. From here, you can upload, organize, rename and reuse images across different pages and projects. Wix images supported file types Wix allows you to upload the following image formats: JPEG / JPG / JPE / JFIF : Ideal for photographs and images with gradients. PNG : Supports transparency; suitable for logos and graphics. GIF : Supports simple animations and transparency. BMP : Standard bitmap image format. HEIC / HEIF : High-efficiency formats commonly used by Apple devices. TIFF / TIF : High-quality images, often used in printing. WEBP : Modern format offering superior compression. AVIF : Advanced format with excellent compression and quality. RAW : Includes various camera-specific formats like .arw, .cr2, .nef, etc. JPEG 2000 : Advanced JPEG format with improved compression. Note: Animated WEBP images are currently not supported and will be converted to static images upon upload. What is Wix image optimization? Wix Image Optimization refers to the automated process by which Wix enhances the performance of your images across devices and browsers. The goal? Reduce load time, improve user experience and boost SEO visibility, without compromising on image quality. Here’s how Wix goes about optimizing your website images: 01. Automatic compression When you upload an image, Wix compresses it intelligently. This means: Large file sizes are reduced But visual quality is preserved Your site loads faster—especially on mobile This compression happens automatically in the background and doesn’t require any user intervention. 02. Responsive image scaling Wix dynamically serves different versions of an image based on: Device (desktop, tablet, mobile) Screen resolution (Retina displays) Browser support This ensures that a visitor with a smartphone won’t have to load a 2000px desktop image. Instead, they’ll get a smaller, faster-loading version. 3. Format conversion to WebP Where supported, Wix converts images to WebP, a modern image format that offers: 25–35% smaller file sizes Similar or better quality compared to JPEG or PNG WebP support enhances site speed and SEO scores on platforms like Google Lighthouse. 4. Lazy loading By default, Wix implements lazy loading , meaning that images load only when they’re about to enter the viewport. This significantly improves page load speed and performance for users. Why Wix image optimization matters Faster site performance Slow-loading websites frustrate users and increase bounce rates. Optimized images reduce page weight, leading to faster load times and higher engagement. Quick-loading images lead to smoother interactions, reducing friction for users who may be on slow mobile networks or older devices. Better visual quality across devices Optimized images ensure sharp visuals on Retina and high-DPI screens without bloating your site. This is especially important for eCommerce stores and photography portfolios. Image SEO on Wix Wix doesn’t just optimize your image files—it also helps with Image SEO, an important but often overlooked part of search visibility. Here’s how: Custom file names : When uploading, you can rename files with descriptive, keyword-rich names. Alt text:  You can (and should) add alt text to every image, helping search engines understand the image’s content. Structured data:  You can add schema markup to relevant images, especially in blog posts or product galleries, increasing the likelihood of appearing in Google Images. Wix image optimization: pro tips 01. Start with high-quality, properly sized images Upload images to your website or portfolio website that are: Already cropped to the appropriate dimensions Less than 5 MB in size (preferably below 1 MB) In the correct format (JPEG for photos, PNG for graphics, SVG for logos) Avoid uploading massive 4000px-wide images if they’ll only be displayed at 800px on your site. 02. Use Wix’s built-in image editor Before publishing, you can crop, resize, and apply filters using the Wix image editor. This ensures consistent visuals and reduces the need for external tools. 03. Add alt text to every image Use descriptive, specific phrases. Instead of “image1.jpg,” try “handmade ceramic bowl with blue glaze.” This helps with accessibility and improves SEO. 04. Name files strategically Search engines crawl file names, so include target keywords in them. For example: Instead of: IMG_2345.jpg Use: eco-friendly-tote-bag.jpg 05. Use galleries wisely Wix provides different gallery types: slider, grid, masonry and more. Choose layouts that: Enhance your user flow Prevent unnecessary loading of high-res images all at once 06. Consider image background effects Wix allows you to add scroll effects, fixed backgrounds, and parallax transitions. These are engaging, but be careful—they can also slow down your site if overused with large images. 07. Enable lightbox effects Use lightbox effects to allow users to see images in full size without navigating away from the page. 08. Use SVGs for icons and logos SVG files scale infinitely without losing resolution and are typically smaller in size than JPEG or PNG logos. Tip for image management If you need to replace an image, Wix allows you to: Swap an image without breaking its link or layout Retain SEO attributes like alt text and captions Automatically apply the same image settings to the replacement This feature is especially useful for seasonal content updates or product catalog changes. Wix image optimization tips for eCommerce For eCommerce businesses, images are more than decorative—they’re the online equivalent of a product on a shelf. The quality and load speed of your product images can directly affect conversion rates. When it comes to your ecommerce website , your product images should be high-resolution but optimized to load quickly on both desktop and mobile. Use multiple image views: front, side, detail shots, and context-of-use images to build buyer confidence. Wix’s auto-optimization is especially useful when you have a large product catalog, as it minimizes the need for manual resizing. Remember to name your files with product-related keywords (e.g., leather-crossbody-bag.jpg ) and use consistent alt text like “Black leather crossbody handbag with silver buckle – women's fashion.” This enhances your visibility on image search engines like Google Shopping. Additionally, use zoom-in functionality or a lightbox feature to allow closer inspection without slowing down the page. For categories or homepage carousels, stick with compressed hero images. Wix’s lazy loading and WebP format mean faster page loads which is critical during high-traffic sales events. Wix image optimization for photographers For photographers, your website is your portfolio—it must be visually stunning, fast and easy to navigate. By supporting high-resolution images Wix lets you showcase your work using customizable galleries such as masonry, grid, full-width or slideshow formats. With Wix you can organize your images into genre-specific folders like weddings, landscapes, portraits, etc. Use SVG logos for branding and opt for WebP or JPEG images under 1 MB each to ensure faster load times without compromising on your quality. Wix’s automatic scaling ensures your images look perfect across all devices but you can also take control with manual cropping, hover effects and gallery captions. Each image should include alt text, not just for SEO but to improve accessibility, a detail that makes your site accessible for everyone. You can even enable client-proofing galleries using password-protected pages to privately share sessions. Add watermarks to protect your work and use Wix’s integrations for print services or digital downloads.  Wix image optimization for bloggers As a blogger you probably rely heavily on images to break up text, support storytelling and boost their SEO. Whether you write about travel, lifestyle, food or business, well-optimized images enhance readability and help illustrate your key points. Wix makes it easy to add images to your blog posts using its drag-and-drop editor or by embedding visuals through the rich text editor. Start each blog post with a feature image that's eye-catching and relevant. Resize it before upload to about 1200x630 pixels for optimal loading and social sharing. Always add alt text that reflects the content or emotion of the image. For example, “Sunset at Cinque Terre coastline” is better than “travel1.jpg.” Wix’s automatic WebP conversion and lazy loading features ensure that even image-heavy blog posts load efficiently. Use visual storytelling by creating image grids, pull quotes, and infographics—just make sure they’re mobile-optimized. You can also link images to related blog posts or landing pages to keep readers engaged longer. Top 9 tools to create images for every purpose with Wixel Images play a vital role in creating impactful content across all platforms. They not only enhance visual appeal but also help communicate your message more effectively. Whether you're crafting a how-to guide, sharing a personal story, or promoting a product or service, the right image can elevate and strengthen your message. However, not all images are equally effective. When creating or choosing visuals, it's essential to consider their purpose and how they align with your brand and messaging strategy. This approach ensures your visuals resonate with your audience and support your overall goals. With the   Wixel  suite of tools, you can easily create images for a variety of purposes. Here are some of the features and how you can use them to enhance your creative projects. 01.  AI image generator Turn your idea into a visual in seconds. Just describe what you’re imagining, pick a style, and let the AI do its thing. Whether it’s digital art or photorealistic images, you’ll get something tailored to your needs. 02.  Photo editor Easily fine-tune your photos. Adjust colors, tweak details, swap out backgrounds, or add new elements with AI tools. Whether you’re going for small touch-ups or bold edits, this makes it simple.  03.  Photo filters Give your pictures some personality with filters. Choose from moody, retro, vibrant and more to get the vibe you’re after. Play around until you find the look that fits your story.  04.  AI image enhancer Fix blurry photos, sharpen details, and brighten colors in a few clicks. It’s like giving your images a quick refresh with a little AI magic.  05.  AI image extender Add more background or space around your image effortlessly with this tool—ideal for extending skies in landscapes or creating room for text. 06.  Image resizer Resize your images without them getting blurry. Whether it’s for social media, websites, or something else, this tool makes sure your visuals fit perfectly.  07.  Image converter Change your image file format in no time. Convert to JPG, PNG, WebP, and more without losing quality. Plus, you can process multiple files at once to save time.  08.  Image cropper Crop your photos exactly how you want. Use presets like square or widescreen, or go freestyle to focus on what matters most. You can even edit several images at once to stay consistent.  09.  Social media templates Design content that stands out on platforms like Instagram, Facebook, or LinkedIn. These templates are easy to customize—just tweak the colors, fonts, and images to make them your own. Perfect for posts, stories, and banners.

At its core, a business is only as strong as the relationships it builds with its customers. This is especially true if you’re starting a service business and want to set yourself up for success. First and foremost, you’ll need to prioritize your audience’s wants or needs. Once you nail this, you can begin shaping the essential components of your venture, from the types of services you’ll offer to your business website . To make an impactful entrepreneurial debut, take a look at this comprehensive guide on how to start a service business (and check out some service business examples ). From refining your business idea to registering your business and learning how to make money online , these eight steps will help you build a strong foundation for your company. Build your service business website with Wix . What is a service business and why should you start one? A service business is a type of business that provides services to customers over physical goods. These services cover a wide range of industries and activities, from professional services like consulting and legal advice to more personal services such as catering, cleaning and hairdressing. Starting a service business is a popular choice for many small business owners because they generally require less startup capital and investment than other types of businesses. Depending on the service, they're often in high demand and provide services people always need—like haircuts or car servicing. They also can be started small and then scaled to meet demand and your business capabilities. How to start a service business in 8 steps Refine your business idea Create a service website Write a business plan Organize your finances Register your business Develop a pricing plan Level up your skills Promote your business 01. Refine your business idea With so many service business ideas to choose from (as well as types of businesses to choose from), you’ll want to settle on one that offers something people are actually looking for. This requires you to do your homework and ask around to see if there is a demand for your service idea in the marketplace. Survey relatives, friends or community members who fit your ideal client’s persona, and use this information to determine what your audience wants. Let’s say you’re interested in becoming a professional organizer. Start by defining the different areas of your industry. You can do everything from simple closet and pantry organization to specialized services, like working with seniors. Whichever niche you choose, customize your offerings to better meet your target audience's needs. You could even consider packaging your services into productized services tailored to different audience segments. During this market research phase, checking out your competitors is important. Find out their strengths and weaknesses by performing a SWOT analysis, and consider how you might offer better services. Brainstorm different ways you can further capitalize on your skill sets to find new opportunities that’ll help you stand out from competitors. Going back to the example of a professional organizer, compare what is already known about your target audience and how others are currently servicing them. Ask yourself, “Are people hiring professional organizers also looking for someone who can advise them over time and prevent clutter?” In that case, you might want to consider adding consultation services to fortify your list of offerings. Or, if you decide you want these sessions to serve as the core of your business, learn how to start a consulting business here. Looking for more service business ideas and how to get about starting them? Check out: How to start a gym business How to start a babysitting business How to start a plumbing business How to start a coaching business 02. Create a service website Starting a business means that you are the product. Unlike an item on a shelf, that’s not always easy for others to conceptualize. Rather, the best way to highlight the value of your skills is to create a service website that explains what you offer and also helps establish your credibility. Whether you are creating a hotel website , a health and wellness website or a salon website , you must have an online presence. First, you’ll need to choose a website builder that offers many ways to customize your site and handle all your business needs. Among the options out there, Wix offers an array of inspiring and highly effective business website templates . For sites like this list of best hotel websites , advanced web tools like online scheduling software are ideal for accepting bookings, payments and invoices directly from your site (see best scheduling software to learn more). Second, you’ll need to get a hosting plan to make your site live and a domain name , also known as your online address. Wix’s free website hosting is secure and provides large storage space that keeps your site up and running. For your domain name, you can use your business name, which falls in line with best practices to better branding. Something else you can do to position yourself well in your field is to make sure you have a logo that represents your brand and attracts new customers. Use an industry-specific logo maker to inspire and help you create your own. For example, if you're a cleaning service, try using a Cleaning Logo Maker . Pro tip: Great businesses are built on great conversations, but you can’t always be online to start them. Wix AI Site Chat  bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. 03. Write a business plan To plan or not to plan? Apparently, that’s no longer the right question to ask. According to an academic study, entrepreneurs who formulate a plan are more likely to achieve “venture viability” than those who don’t. That’s because planning helps you focus on the important aspects of starting a business. It can transform your vision into a series of actionable steps toward organization, innovation and growth. Bottom line: “It pays to plan.” Make your ideas as precise as possible by creating a written business plan. This is a document that lays out the purpose, operation, finances, management and future revenue projections of your venture. To facilitate this process, begin by downloading our business plan template . Then, follow the steps outlined in the document, and remember that you can always revise your plan later. The important thing is to have something to work with now. By the end of the exercise, you should be more confident about the professional direction you’re taking. 04. Organize your finances The main reason that people decide to start a service business is the relatively low overhead costs of running one. That said, you’ll need to have a clear understanding of how much it costs to start a business and get your business off the ground. In turn, this information will help you determine whether you’ll want to apply for a loan, find an investor or set up using your savings alone. Depending on the service, you might need to buy special equipment. For example, if you’re providing cleaning services, there is a wide spectrum of tools, from rubber gloves and cleaning supplies to vacuum cleaners, that you must own before you start taking jobs. These are examples of sunk costs , which means the money spent will not be regained. Create a price list of all necessary items so that you can track every anticipated expense along the way. This will also help you determine how to price your services. Think of it this way: You want your business to operate on a cash flow, not have to survive on one. Otherwise, those startup funds will dry up before you generate revenue. 05. Register your business By making your service business official, you become entitled to personal liability protection, legal and trademark protection and tax benefits. You can open a business bank account, which is a great way to separate your personal activities from your professional ones. The advantages are multifold. Registering your business also qualifies you for business credit cards and small business loans. Lenders and investors must see proof that your business is properly registered to approve you for a loan. In the U.S., all registered businesses must have an Employer Identifying Number (EIN) with the Internal Revenue Service. This establishes that your business is paying taxes and legitimizes it as a legal operation. You’ll also need that tax ID number to hire employees once you scale your venture. If your business is located outside of the U.S., you must read about the different rules and regulations for registering a business in that country. Check in with the relevant government agency websites for additional information. 06. Develop a pricing plan Setting prices for your business can be hard, whether you need to determine your restaurant menu pricing or cleaning service costs. They can’t be too high or too low. In either case, you could miss out on important sales or revenue. Yet, with the right strategy, you’ll be able to design a pricing plan that can maximize profits for your business while considering consumer demand. Here are some types of pricing strategies you can use for your service business: Hourly rate: This is one of the most widely used forms of pricing. Take the example of Acupuncture with Fabi , which offers different treatments, all priced by the hour. It also creates an inclusive atmosphere for every budget out there. Package pricing: Likened to charging a flat fee, this option lets you bundle two or more complementary services. It’s a great way to introduce your clients to a few of your offerings at once. Value-based pricing: This pricing model is based on the customers’ perceived value of the service and how much they are willing to pay for it. The advantage of this strategy is that you can command higher price points depending on whether your service is viewed as specialized or prestigious, such as a certified fitness trainer or professional consultant. Not sure how to price your services when starting out? Start by researching competitor prices and industry standards. Consider your costs, desired profit margin and target market's willingness to pay. Initially, you might offer introductory rates to attract clients but then as you gain experience and reputation, gradually increase prices. Always communicate your value proposition clearly to justify your pricing. 07. Level up your business skills You might have guessed that it’s never been easier to start a service business. This is great news for you, but it also means that there’s a lot of competition within the service industry. One way to stand out from the crowd is by educating yourself about business management and strategy. There are several skills you’ll need to acquire to stay competitive and relevant, whether you have a tourism website or a healthcare website . For example, you will need to become financially literate, act like a leader, master community building and learn how to hire and train others, most of which comes with work experience over time. That said, you can pick up some essential business skills now by enrolling in an online course on Udemy or Coursera . In particular, service providers are investing in excellent customer service more than ever before. This is because consumers also play an integral role in the production of your business. You’ve got to actively listen to your customers and ask them how you can better serve them. Master the art of communication. Concerned about how to balance personalized service with scalability as your service business grows? Be ahead of your growth curve by implementing efficient processes and systems early on. This might include using customer relationship management (CRM) software to maintain personalized business interactions at scale —use technology to automate where you can, with booking appointments for example, but don't neglect your human touch. 08. Promote your business Prospective customers need to resonate with you for you to reel them in and become repeat customers. To gain new customers and build deeper relationships with your audience, find ways to engage them on your website and social media pages. Here are some ways to promote your business and get people to buy: Email marketing: From your website, you can access professional email marketing tools that help you build and maintain awareness of your brand. For example, a new restaurant may want to take advantage of restaurant email marketing to promote itself. You’ll be able to create customizable email marketing campaigns and newsletters, which in turn can drive traffic to your site. You’ll also be able to grow an email list as you collect more potential clients via compelling calls-to-action and email signups on your website. Social media marketing: On social networks, like Facebook, LinkedIn or Instagram, you’ll want to craft shareable content that will market your service . For instance, if you’re targeting parents for your home organizing business, you can reveal valuable information that appeals to them, such as some of your best tips for storing Legos. If you're opening a restaurant, be sure to invest in restaurant social media marketing, particularly Instagram, which is an incredibly useful tool for restaurant promotion. In fact, almost 50% of diners claim they visit a new restaurant after seeing it pop up on their feed. Another way you can encourage people to share your content is by inspiring them. Here’s your chance to tell your unique story, like how serving others in your community has left a positive impact on their lives and yours. What are some innovative ways to showcase my service quality when I don't have a physical product to display? One way to do this is to create detailed case studies or success stories highlighting client outcomes that you can add to your website and share on social media — use video testimonials from satisfied clients, for example. Consider offering free consultations or trial periods to demonstrate your expertise alongside workshops or webinars to share and show your knowledge. Starting a service business in the US checklist Task Completed Define your service and target market 2. Conduct market research 3. Write a business plan 4. Choose a business structure (LLC, Corp.) 5. Register your business name 6. Obtain an EIN 7. Register for state and local taxes 8. Apply for necessary licenses and permits 9. Obtain business insurance 10. 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With the growth of e-commerce , selling toys online has become a viable and profitable business opportunity. Whether you're a parent looking to declutter or an entrepreneur aiming to tap into this playful industry, starting a business selling toys is an accessible and potentially low cost business idea. How to sell toys online in 8 steps Choose your toy niche Register, license and name your toy business Select the right ecommerce platform Consider selling via online marketplaces Source your toys to sell Establish your pricing and sales strategies Become a toy reseller Market your online toy store 01. Choose your toy niche Choosing a toy niche to sell online requires careful consideration of market trends, competition and your own personal interests. Some popular toy niches that are also easy to sell online are: Educational toys : STEM kits, coding toys, language learning games Collectibles: Action figures, mini figurines, limited edition items Eco-friendly toys: Sustainable materials, plastic-free options Sensory toys: Fidget toys, stress relief items, tactile toys Classic toys : Board games, puzzles, building blocks Tech toys : Robotics kits, AR/VR toys, interactive pets Outdoor toys : Sports equipment, playground accessories Arts and crafts supplies: DIY kits, art sets Baby and toddler toys: Developmental toys, teething items Licensed products : Popular TV/movie character toys To choose your own niche you'll need to research market trends, using tools such as Google trends. This research can also help you identify niches with a steady or growing demand. Take a look at your competition in the toy selling space, including what they sell and how. Consider also the long term viability of your business, selling trending toys might be a quick way to start a business and make money fast, make sure it also leads to a sustainable business that you can scale and grow. Before choosing a niche to tell, think about your target audience — their age, location and interests could all impact which toys will sell the best. You can also factor in your own interests, as it's often easier to sell something you also love and value. Don't forget to factor in profit margins for the toys you want to sell, as a successful business is always a profitable one. Consider also factors such as seasonality, which can massively impact toy sales especially holiday seasons. A well-crafted business plan is your roadmap to success in the toy industry. It should outline your vision, strategies, and the actionable steps you'll take to turn your toy business ideas into a profitable reality. This plan is not just a document for securing funding it's a detailed guide that will help you navigate through the complexities of starting and running your toy business. Your toy business plan should include: An executive summary that captures the essence of your business A market analysis that identifies your target customers and competitors A marketing and sales strategy that outlines how you will attract and retain customers Financial projections that provide an estimate of your startup costs, operating expenses, and revenue In a market filled with countless toys and brands, having a unique selling proposition (USP) is crucial. Your USP sets you apart from competitors and gives customers a compelling reason to choose your products. Whether it's an innovative design, educational value or eco-friendly materials, ensure that your USP resonates with your target audience and is highlighted throughout your business plan. 02. Register, license and name your toy business When starting a toy business, it's crucial to navigate all legal and financial regulations with care. These considerations form the backbone of your business operations and ensure that you're compliant with regulations while managing your finances effectively. To legally operate your business, you'll need to obtain the necessary registrations and permits. This may include a business license, resale permit and possibly a safety testing certification for your toys, depending on local laws. It's important to research the specific requirements in your area or consult with a legal expert to ensure you're fully compliant. For example if you plan to sell toys in Arizona you'll need: • A business license from your city/county • Arizona Transaction Privilege Tax (TPT) license • Federal Employer Identification Number (EIN) • Comply with Consumer Product Safety Commission regulations • Adhere to Arizona's consumer protection laws • Follow federal toy safety standards (CPSIA) • Obtain resale certificate for wholesale purchases • Register your business name with Arizona Secretary of State • Buy liability insurance • Comply with labeling requirements for toys You'll also need to set up dedicated business accounts to keep personal and business finances separate. This simplifies accounting processes and provides clarity for tax purposes. Speaking of taxes, understanding your tax obligations is essential. You may be subject to sales tax, income tax and other levies that impact your bottom line. The structure or business entity you choose for your toy business can have significant implications for liability, taxes and day-to-day operations. Whether you opt for a sole proprietorship , partnership , limited liability company (LLC) or corporation will depend on factors like the size of your operation, risk level, and financial goals. Learn more: How to register a business 03. Select the right eCommerce platform When it comes to selling toys online, not all platforms are created equal. Your success can hinge on selecting a platform that aligns with your business goals and target audience. Whether you're looking to sell toys online for cash quickly or want to establish a long-term presence in the market, there's an eCommerce platform that fits your needs. With numerous options available, it's important to weigh the pros and cons of each to find the best fit for your business model. Wix, for an example, is one good choice for selling toys online due to its user-friendly interface and robust eCommerce features and here's why: Easy setup: No coding required, drag-and-drop editor . Mobile-friendly designs and templates : Crucial for modern shoppers. eCommerce website templates : Customizable for your own toy business. Secure payment options : Multiple gateways, including PayPal and Stripe. SEO tools : Help improve visibility in search results. Marketing tools: Run email marketing campaigns, social media integration. Inventory management : Track stock levels efficiently. Customizable product pages: Showcase toys effectively. Abandoned cart recovery: Boost sales conversion. Shipping options: Flexible rates and methods. Wix Analytics: Track sales and customer behavior. App market: Extend functionality as needed. Customer support: 24/7 assistance available. Enterprise-grade website security features : Including 24/7 monitoring, bug bounty program. Reliable web hosting : free, robust infrastructure with every site. Pro tip: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. 04. Consider selling via online marketplaces There are a number of well-known online marketplaces you could choose to sell toys from. The most popular and largest being Amazon. As one of the world's largest marketplaces Amazon offers vast customer reach and a trusted platform. However, competition can be fierce, and their fees may impact your profit margins. Learn more: How to sell on Amazon Amazon seller fees Another option is eBay which is great for selling both new and used toys, with its auction-style and fixed-price listings. It's known for its diverse buyer base but keep in mind the listing fees and competitive pricing. Learn more: How to sell on eBay Cost to sell on eBay You can also try Mercari, which is a user-friendly app that's gaining in popularity for selling toys online. It has lower fees than some competitors but it's a smaller marketplace, which might mean less traffic. Social media platforms like Facebook Groups have also become hotspots for selling toys. They allow you to connect directly with interested buyers in your community or specialized groups. Other apps like Instagram or dedicated toy-selling apps can also provide a direct line to consumers without the need for traditional marketplace structures. Learn more: How to sell on Facebook How to sell on Instagram 05. Source your toys to sell There are a number of ways to source toys to sell online. Some of the most used are: Wholesale suppliers: Connect with established toy wholesalers or distributors. Websites like Alibaba, Global Sources, or ToyDirectory can help find suppliers. Trade shows : Attend toy fairs like the New York Toy Fair or Nuremberg Toy Fair to meet manufacturers and discover new products. Dropshipping: Partner with suppliers who ship directly to customers, reducing inventory costs. Local manufacturers : Support local businesses and potentially secure unique products. Liquidation sales : Purchase overstock or discontinued items at discounted prices. Handmade items: Create your own toys or partner with artisans for unique offerings. Private label: Work with manufacturers to create your own branded toys. Thrift stores/garage sales: Find vintage or collectible toys to resell. Online marketplaces : Use platforms like AliExpress or DHgate for smaller quantity orders. Remember to verify product safety standards, obtain necessary certifications, and thoroughly vet suppliers before committing to larger orders. Start with small orders to test the quality and market demand before scaling up. 06. Establish your pricing and sales strategies To sell toys online successfully, it's not just about where you sell but also how you sell. Here are some strategies to help you move your inventory quickly if you need to. It starts with pricing your toys competitively and you can do this by looking at similar or even the same toys on other sites or marketplaces to understand the going rate. You can also consider using bundling of toys together to sell at a higher price point, allowing you to move more stock, faster. Another sales tactic is to run seasonal clearance sales to move older inventory and make room for new items. The way you present your toys online can make a significant difference in how fast they sell. Use high-quality, clear images show buyers exactly what they're getting. Accompany these with detailed and accurate descriptions help buyers make informed decisions and reduce questions. Some other tried and tested selling strategies include: Discounts : Offer attractive discounts for bulk purchases to entice buyers looking for a deal. Lot listings : Create listings for toy lots, grouping similar items together to appeal to niche collectors or resellers. Shipping options : Provide reasonable shipping options for bulk orders, as this can be a deciding factor for buyers. 07. Become a toy reseller Entering the toy reselling market can be an exciting and easy to start business idea. But it's important to understand what reselling toys entails. You'll need to do considerable research to understand toy trends and the value of vintage or antique toys. Some popular places to source used toys include garage sales, thrift stores, liquidations sales and local buyers. You can also check online, including sites like eBay, Facebook and specialized toy resale sites. One of the main challenges with reselling toys is ensuring safety and quality. You will need to make sure that the toys you sell meet the required safety requirements in your state and in some cases they may need certification to prove this. The same goes with staying up to date and compliant with consumer protection regulations which vary from state to state. 08. Market your online toy store Marketing is a crucial component of any successful online business. For your toy store, it's about creating a brand that resonates with customers and using the right marketing strategies to reach them. As part of this its crucial to create a strong brand and vision for your toy store. This includes designing a memorable logo, color scheme and overall aesthetic that reflects the spirit of your toy store. Consistent branding across all platforms and marketing materials is also important. Some effective online marketing strategies for selling toys online include: Search Engine Optimization (SEO) : Optimize your website and listings with relevant keywords to improve visibility in search engine results. Social media marketing : Engage with customers on platforms like Instagram, Pinterest, and Facebook to build a community around your brand. Email marketing : Use email campaigns to keep customers informed about new arrivals, sales, and special events. On top of your marketing efforts it's important to connect with your audience in other ways to build trust. This means providing excellent and consistent customer service, perhaps starting a blog to connect with customers via content marketing and encouraging positive reviews from customers on your website and social media sites. Toy store businesses built on Wix ZonJot ZonJot sells fun and educational toys for children through their online store. They're inspired by sourcing and selling toys that help children create and develop. Well Made Toy Manufacturing Corp. Well Made Toy's offers toys that inspire and encourage the imagination. They can design and manufacture toys for vendors and businesses to sell online. They also manufacture and supply toys to major retailers, such as Walmart. Happen's Toy Lab This toy lab offers a unique approach to the making and selling of toys. They allow guests to create their own toys from donated old and broken toys given from the community. Playahoy Playahoy sells educational toys that help develop key skills, such as fine motor skills and bath toys. They offer a small, carefully curated selection of toys in their online store. How to sell toys online FAQ What's the best platform to sell toys online? The best platform depends on your specific business needs and goals. Amazon and eBay are great for reaching a large audience, while niche sites cater to collectors and enthusiasts. Social media platforms can also be effective for connecting with buyers directly. Ir's also a plus to create your own online store with an ecommerce website.

Got a passion for fashion? Express your style and your flair by starting an online boutique that’ll let you make money doing what you love. While boutiques typically sell clothing and accessories, you can also get creative and sell artisanal soaps, designer home goods and other luxury items in your store.   The benefits of setting up your boutique online are clear. In an era dominated by online shopping, creating an online store  for your business has become a necessity. Not only does it allow for contactless purchases, selling online  let’s you target a much larger audience with only a fraction of the costs involved. And on top of that, eCommerce platforms  offer powerful tools for branding and marketing, which is so crucial when you’re trying to make a name for yourself in the field of boutique eCommerce .   So how do you start a business , like an online boutique and make a recurring revenue? Plan your boutique business Before jumping in, spend a few hours researching the field you’re entering. If you haven’t already done this, get to know the market, the competition, and the brands you love. Look at stores with different business models and get a feel for which one will work for you. Gain inspiration from different styles and looks and write down what you love and don’t love about the businesses already on the market. Do a competitor analysis  to see what different online boutiques are selling and how much they’re charging for their products. Once you get a sense of the field and what’s out there, use a business plan template  to nail down your business blueprints (and check out how to create a clothing line business plan ). This plan may have to be modified as you move forward, but try your best to make it thorough, organized and focused. Then, create a mission statement  that expresses exactly what you are setting out to do in a couple of sentences. What will set your boutique apart? After that, it’s time to get started. We compiled a step-by-step guide on how to start a boutique to help you fulfill your potential as a fashion guru and business owner. With these tips and best practices you’ll have everything you need to know about how to open an online boutique. How to start a successful online boutique Connect with an eCommerce platform Choose the right online store template Name your business Source or create products to sell Create a consistent brand Streamline the checkout process Design detailed product galleries Optimize your mobile store Boost traffic through social media Combine SEO and brand-driven content Offer incentives to your shoppers 01. Connect with an eCommerce platform   To get started, pick an eCommerce platform that’ll host your online boutique and help you accomplish all your business goals. It's a good idea to choose a platform that offers plenty of professional eCommerce features  so that you can ensure your online boutique will be able to grow and succeed. Here are some things to consider when choosing an eCommerce platform: Will I be able to scale up?  While you may not want to spend too much money on your platform plan from the start, you’ll want to make sure you’ll be able to grow your capabilities as your needs expand. Is a domain name included?  Some platforms, like Wix eCommerce, offer a free domain name  when you acquire a premium plan. Does it automate sales tax ? If you plan to sell your products online to different regions and states, you’ll need to make sure you’re charging the correct amount of sales tax. Choose a platform that gives you the chance to automate this so your store stays compliant. Can I create a unique design for my site?  You’ll want your website to look professional and match your specific style. Make sure your platform offers varying eCommerce templates to use to get started, but also lets you easily customize them so that it looks unique. Also double check that you’ll be able to customize your checkout experience to optimize for sales. Are there options to integrate dropshipping ? When you’re creating your product list, it can be extremely helpful to boost your inventory with a dropshipping supply. Pick a platform that’ll make it easy to add products to your store from a dropshipping supplier. Can I sell on multiple channels? Integrate your store with eBay , Amazon , and social media  to expand the opportunities to reach your customers. Learn more: How to make a website   02. Choose the right online store template   The simplest and most productive method for setting up your store is by using an online store website template . Building your store with an already-made template will allow you to create an entirely unique-looking site that includes all the fundamental elements your store needs.     When choosing your template, check that it includes the basics of what you’ll need for your store: A gorgeous product gallery Clean product pages An intuitive check-out flow The next requirement depends more on your own stylistic choices and on your branding vision. Templates are often designed with a particular niche or genre in mind. Choosing one that reflects your brand identity and the audience you’re hoping to reach will save you a lot of work when you personalize the template. Remember that you’re looking for a template that includes the features you want. But if you decide later on that you want to add more tools or remove others, you can easily do that from the site editor. You can also rearrange and restructure your website to match your needs as you grow. 03. Name your boutique Now that you’ve got your creative juices flowing a bit, it’s time to come up with a name for your boutique. There are a few ways you can go about naming your business : Create a word bank.  Build a list of words and add to it from time to time with terms you love or feel capture your vision. Then compile them into your business name. Use a business name generator . Or, more specifically, you can use a boutique name generator . Add a word you want to include or the types of items you plan to sell in your boutique and let the generator steer you toward your business name. You can also consider these boutique business name ideas  for further inspiration. Build off of what already exists. Discover what’s already out here and get ideas of the styles of names people are using. Are they one word? Do they include two nouns with an “and” in the middle, like Coal and Canary ? Once you come up with a name, check Google and social media to make sure it’s not already being used by a different business. While you want to get a little creative with the name, you’ll also want to choose a name that’s memorable, easy to spell and not too weird. You’ll have to live with this name and proudly tell it to customers, clients, investors and partners, so make sure you feel completely comfortable with it. Once you’ve committed to the name, it’s time to buy a domain name. Your website’s domain name should match your store’s name exactly so customers can easily find your business online. 04. Source or create products to sell Now it’s time to figure out what you’re going to sell and then stock your inventory. There are a few methods you can use to go about choosing products: Make the products yourself Do you have the skills to create the products for your boutique on your own? Then pull out your sewing machine or your tool chest and start working. Here are some things to consider: You’ll need to spend a significant amount of time creating products. It’ll be difficult to scale a business like this. Make sure to charge enough that it’s worth your labor. Design your own products and have them made Create a design, perhaps with the help of a designer. Then, find manufacturers  who can create your ideal products and supply you with your inventory. Here are some things to consider: Start off small until you learn which products your customers like. Create a break-even analysis and determine how many products you’ll need to sell at how high a cost so that you’ll still make a profit. You’ll need to find a place to store and manage your inventory . Showcase designers you love Do some research to find some boutique clothing or accessory designers and brands who you love. Then showcase them on your site. Ecru Emissary’s stock is filled with clothing from various designers, but lets you shop by designer, if you want. Here are some things to consider: You may have to charge more for your products. Take account of the competition. Find out who else is selling these brands and do a competitor analysis. You’ll need to work with the designers to create a plan for managing your inventory. Partner with a dropshipper Avoid the hassle of fulfilling orders, managing inventory or storing your products. Use a dropshipping supplier  to provide your business with products and fulfill your orders. All you need to do is market the products and choose a price. Here are some things to consider: You are reliant on the stock available by the dropshipping company, so your options are limited. Make sure to buy every product you plan on selling so you can verify that it’s high quality and that you’re comfortable including it in your store. Dropshipped orders will be fulfilled by the third party, so you have less control over shipping speeds and packaging. 05. Create a consistent brand   Whether your boutique specializes in vintage clothes or toddler chic, whether you sell minimalist designs or an eclectic beautiful chaos, your store embodies a defined style. Creating a harmony between that style and your store’s design, logo and promotions will strengthen your eCommerce branding  and make your target audience feel at home when they visit your online store.   Start off by using a logo maker  (or more specifically in this case, a Boutique Logo Maker ) to design the perfect boutique logo for your new venture. Consider the color palette, fonts and design that’ll capture the essence of your style. Once you choose these, you’ll want to use them throughout your site and marketing materials.   Let’s look at Stolen Goods online boutique, for example. One of the key characteristics of their designs is their use of bright, poppy colors, which they cleverly translate into the color palette of their website. The result is this beautiful and colorful dialog between the products and the platform where they are put on display. Remember, visuals are everything In order to sell clothing items online, you must first stimulate your shoppers’ visual appetite. The images on your online boutique should be so beautiful that shoppers will be immediately tempted to imagine themselves walking around, dressed in your amazing merchandise. Quality  product photography  is of the essence here, so it may be worthwhile to invest in professional photoshoots as well as take the time to edit your photos with a tool like the  Wix Photo Studio . You can take it one step further and add videos  of your products to your site as well to give customers all the information they need to feel confident buying your product.   An additional perk of quality images is that it helps alleviate returns. When customers can see exactly what they’re buying, they’re less likely to want to return it later.   06. Streamline the checkout process   Online shopping should be a simple and straightforward activity. The last thing you want is to have your shoppers struggle with the payment process. If they do, many of them will choose not to complete their purchase, and all of the hard work you’ve put into your online boutique will go down the drain.   If you built your store with Wix, connect with Wix Payments in order to make sure your store accepts online transactions . Then consider giving your customers a few options to pay online . Depending on your location, choose payment methods like: Credit/debit cards Digital wallets (like PayPal ) Bank transfers In-person payment Buy now, pay later solutions Then, optimize the check out process by following these two key processes: Minimize the necessary steps required to complete the purchase. Try to keep it down to a few simple clicks. Regularly make sure everything is functioning properly. Test different scenarios – adding items to the shopping cart, removing items, choosing colors or sizes, changing amounts and editing shipping details. Check also that your store management options are working smoothly.   House of Sunny’s  shopping cart also displays an overview of the check out steps on the top of the page and indicates where you are along the process. This helps customers understand what they need to do next and lets them feel secure in the check out procedure. Small businesses thrive on connections, and Wix AI Site Chat  makes those first interactions effortless. From handling bookings to answering questions instantly, it keeps visitors engaged and guides them toward becoming loyal customers, all while giving you more time to focus on what you do best: running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. 07. Design detailed product galleries Shoppers enjoy knowing that they have options, especially when it comes to fashion, accessories and clothing. They want to be able to make an informed choice about what they buy and to pick items that really match their style and their needs. You can easily assist them by making your product galleries comprehensive and precise.   Here are some tips to keep your catalog organized and optimized for sales: Add product options  to your product pages. Categorize your products into product galleries . Add filter options  to your catalog so shoppers can find products based on collection, price, size and colors. Include a quick view option  so shoppers can view product details without leaving your catalog. Give customers the option to add items to their cart directly from the catalog page.   Check out how CeliaB’s  product galleries are neat, include large colorful images and the option to get a quick view of the product without leaving the page. 08. Optimize your mobile store   In this day and age, you must take into account that many shoppers will visit your online boutique using a mobile device. To guarantee that your store looks absolutely fabulous on all screen sizes, optimize the mobile view and test it from multiple devices.   Mobile shopping experiences are not quite the same as shopping on a regular computer. Mobile users prefer long scrolling to clicking, so your mobile store needs to be designed vertically even if your full store uses the full width of the screen.   Images and texts should be large enough and spaced out so that they are easy to see and click. Organize your product collections and options in an intuitive and simple way, allowing shoppers to locate their preferences quickly.   The  Wix app  is a great tool for optimizing websites for mobile users. You can easily activate and customize it, and you’ll have yourself a professional online boutique that can be reached anywhere, anytime. Check out VB Fashion's  mobile store. The product pages let you easily filter products by collection, size and color. Popups on the bottom of the screen notify you about what other customers are buying , adding a level of urgency and giving you ideas of other products to buy.   09. Boost traffic through social media   In a perfect world, visitors would find their own way to your store. In reality, however, you need to actively promote your store on their favorite online platforms. In other words, you need to be social-media-savvy. Social marketing on platforms with a strong visual element are especially important for boutiques and online stores, so focus your efforts on Facebook, Instagram and Pinterest.   Establishing a powerful social media presence does not happen in one day. But if you keep an active and frequent stream of content and attune yourself to your audience’s habits and lingo, you will no doubt see great progress and an increase in traffic.   Talliah Rose  built up its Instagram following to 144,000 followers by providing consistent quality content.   Integrate your store with Facebook and Instagram. Create a Facebook shop  to allow your customers to buy from your business on social media. Connect your Instagram to your store to give customers the chance to access your product pages straight from your photos.   You can also run Facebook Ads  to show your products directly to your customers while they scroll through Facebook. If you created your online boutique with Wix, with just a few clicks and information about your target audience, you can create ads that are optimized for your ideal customers. You can also track it all straight from your Wix dashboard.     10. Combine SEO and brand-driven content Search engine optimization (SEO)  is absolutely foundational for any website. A significant portion of online traffic is directed through search engine results, and it’s therefore vital that you integrate content that is optimized to show up on Google results.   But as important as search engines are for your traffic, you don’t want your site’s content to be totally dictated by SEO. Your content should be genuine and authentic, not something that looks like a bunch of random keywords. Find the right balance that combines SEO and branding effectively. Greet your visitors with a human voice that is not too “salesy”.   You can find an excellent example of this fine balance on  Bowtie Behavior’s  online boutique. With a friendly and personal   About section  and a  cute blog , this brand is succeeding through online content.   11. Offer incentives to your shoppers Buying clothes, accessories or decor items online can be a bit intimidating. There’s always the risk that the material might not be just what you wanted or that sizes won’t fit quite right. You can do a lot to reduce these risks by offering incentives that make the experience much more pleasant and appealing.   For instance, you can offer free shipping and free returns and provide your customers a safety net. You can also add a detailed size chart to give more specific information about measurements. And of course, sales, and coupon codes are always a great motivation for any shopper. Who doesn’t love a good deal?   Use social media, email marketing , and lightboxes  to let your customers know about your promotions. Then, watch the sales come rolling in.   Ready to start your online boutique? Create your free eCommerce website  and start selling today.