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When you're learning how to build a website for your small business, it's crucial to grasp the core web design principles that make a site successful. Understanding these can help you understand how to design a website that truly reflects your business goals and branding. Your web design should be well-planned, prioritize function over form and encourage engagement and conversions. In order to help you achieve this we've put together some top web design tips for a small business website . Get inspired by eCommerce website design ideas. 10 web design tips for a small business Set clear website purpose and goals Prioritize simplicity via navigation and layout Use consistent branding and design elements Don't neglect the user experience Make sure of accessibility for all users Plan high-quality and relevant content Use professionally designed templates Hire a web designer, if necessary Optimize for search engines (SEO) Test, test and test your website 01. Set a clear website purpose and goals Before you start designing, know what you want your website to achieve. Are you looking to sell products, provide information or collect leads? Setting clear goals will guide your design choices Your website should communicate its purpose clearly from the moment a visitor lands on it. A clean design with a clear message helps users understand what you offer and what action they should take. For example, if you provide landscaping services , your landscaping website should highlight this with high-quality images of your work and clear calls to action that include "Request a Quote" or "View Our Services." Clearly state what sets your services apart, as Cross States Landscape does. Whether it's your experience, pricing, or customer service make sure it's front and center. Your website should facilitate easy communication between you and your customers. This could be through contact forms, live chat support or frequently updated FAQs. If you're selling products or services from your ecommerce website, the commerce aspect of your site must be secure, straightforward and user-friendly. Features like one-click purchasing and easy-to-find shopping carts contribute to a smooth shopping experience. Learn more: eCommerce website examples 02. Prioritize simplicity via navigation and layout A simple, intuitive website navigation is key to keeping visitors on your site. Users should be able to find what they're looking for without any confusion. This means having, amongst other design elements, a well-organized menu, a search bar for larger sites and a website layout that guides the user naturally through your content. Consider carefully your website architecture and hierarchy. This should be planned around how you expect users to move naturally around your site to find what they're searching for. This also means setting a hierarchy for your website pages too. "Clear website navigation makes it easier for visitors to explore without frustration," says Oren Inditzky, Wix's VP and GM of Online Stores, who examined the science of first impressions in web design . "Use familiar labels and organize content logically so that users can find what they need in just a few clicks." A sitemap can help visualize how different pages are connected and create a user-friendly experience. Avoid cluttering your pages with too much information or too many images—clean layout helps users focus on what's important. 03. Use consistent branding and design elements Consistent branding across all pages reinforces your business identity and builds trust with your site users. Your website's color scheme, typography and overall web design should reflect your brand's personality consistently. This includes using your logo effectively and ensuring that all design elements align with the image and message you want to project. Part of this might also include building a community around your brand can increase customer loyalty and engagement. Features like customer reviews, forums, or social media integration allow customers to interact with each other and with your business directly on the website. A well-designed website should always connect with other marketing efforts such as social media campaigns or email marketing. Integrating these platforms helps create a cohesive online presence for your brand. Some top tips for branding consistency in your web design include: Ensure your logo is prominently displayed, typically in the top left corner of every page, as this is where eyes tend to look first. Use colors that reflect your brand palette —consistent use of colors helps reinforce brand recognition. Choose fonts that align with your brand's character—whether it's professional, friendly or modern—and keep font choices consistent across the site. Use images that convey your brand's values and message. Whether it's product photos or lifestyle shots, they should be high quality and on-brand. The language and tone used in your content should reflect your brand personality, whether it's authoritative, conversational, or informative. 04. Don't neglect the user experience At the heart of user-centric web design is UX. Your site should be easy to use, navigate, and understand. Users should find value in what your website offers them, whether it's information, products or services. How to offer the best user experience on your site? Don't be afraid to listen to your users. You can collect feedback through surveys, user testing or analytics tools . Then, use this information to make informed design adjustments that enhance the usability and appeal of your site. This might include moving buttons, to make it easier for users to commit to an action on your site. Or it might mean changing the layout of a product page to make it clearer to see what you're selling and the price. Offering personalized experiences can also set your small business apart when it comes to your website UX. Customization could mean allowing users to set up their own profiles or providing tailored product recommendations based on browsing history. Tailoring the user experience to individual needs can significantly boost engagement. Personalization can range from customized product recommendations to remembering a returning visitor's name. A user-centric website is also a high-performing one. It loads quickly, functions properly on all devices and doesn't leave users waiting. 05. Make sure of accessibility for all users Your website should be accessible to everyone, including those with disabilities. This means designing for various devices, potentially designing a responsive website or making your site more mobile friendly. It's important to consider things like color contrast for readability and alt text for images. Designing for accessibility not only widens your audience but also demonstrates social responsibility as as mall business owner and brand. It's the right thing to do. "As soon as the user makes their website accessible, the door to the population of people with disabilities, which includes about a billion people, opens. There is tremendous business potential here, alongside the creation of a space that everyone is welcome to take part in and enjoy." - Nir Horesh, head of accessibility at Wix.com 06. Plan high-quality and relevant content The content on your site must be relevant to your audience's interests and needs. It should provide value, whether that's through informative blog posts, product descriptions or helpful how-to guides related to your industry. Keeping content fresh and updated is also important for engaging visitors and improving your SEO. Focus on writing and including copy and visuals that engage your audience. Remember the importance of relevance and clarity in communicating with your visitors. Visuals can make or break your website's appeal so use high-resolution images that reflect your products or services in the best light. At the same time use your content to guide users towards taking action with clear CTAs like 'Buy Now,' 'Learn More' or 'Contact Us.' You might also want to consider starting a blog or checking out these 7 things you can do in 30 seconds using Wix’s AI image tools . 07. Use professionally designed website templates Using website templates to design and build your site can be a time efficient way to design website, especially if you're not a web design and have no web design experience. Use a website builder, like Wix and you can choose from hundreds of pre-designed templates for your site. Choose from: eCommerce website templates Service business templates Blog templates 08. Hire a web designer, if necessary Hiring a web designer might be an option to consider, depending on the complexity of your site and web design plans. A web designer can help with creating custom designs and optimizing for accessibility. They might also be necessary if you're hoping to combine custom web design with advanced site functionality. However hiring a web designer is not necessarily essential when it comes to making a website. Most website builders make it easy to create a stunning, functional website with little to no design knowledge. 09. Optimize for search engines (SEO) A well-designed website should always be optimized for search engines. Think clear structure, relevant content and fast loading times – these factors may influence SEO ranking. Great content is at the heart of SEO and a key element of your web design. SEO-optimized longer. Keep your content fresh and monitor your website's performance, including rankings and traffic sources, to stay ahead of the game. According to Mordy Oberstein, Head of SEO Branding at Wix.com Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. You don't have to be an SEO expert to make sure that your web design is SEO friendly. Plus the SEO assistants that come with some website builders, can help you make sure your site has its basic SEO optimizations in place. 10. Test, test and test your website Website testing, both of how it looks and works is something that should happen throughout every part of the web design process for your small business. You need to know how your target audience will react to your branding, the UX of your site and its functionality. You can do this through focus groups, using external auditing tools or by inviting groups of potential users to test for you either for a paid amount or in return for a product or service trial. Sometimes even the best planned websites, fail in testing or issues arise that can be caught once a site is fully up and running. Be inspired by our round-up of web design quotes . Web design tips for small businesses FAQ How often should I update my website? Regular updates keep your website fresh and can improve SEO. Aim for minor updates every few websites and a more significant review quarterly. Can I use free images on my website? Yes but make sure they're royalty-free or have a Creative Commons license. Images within the Wi editor are, for example. Should my small business website have a blog? A blog can boost SEO and establish your expertise. If you have the resources to maintain it with quality content, it's a valuable addition to your site. How can I make sure my site loads faster? Optimize image sizes (for example Wix compresses all user images to Webp for better performance), minimize code (also a given with Wix), use caching (Wix does automatically for all its user sites) and consider a content delivery network (Wix uses many globally located CDNs) to improve loading times.

The perfect domain is just a click away:  claim your domain→ Starting a Limited Liability Company (LLC)  in the state of Washington can be a daunting but rewarding experience for any small business owner. With this in mind our article will guide you through the process of forming an LLC, from choosing a business name  to understanding the costs involved. Whether you're a seasoned business owner or new to this world, understanding how to navigate the formation of an LLC  is a good place to start a business . Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. How to start an LLC in Washington in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File a Certificate of Formation Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name When starting a business in Washington , the first step is to choose a name for your LLC. This is both a creative and legal step. Your business name should be unique and should not be the same as or too similar to other names on record with the Washington Secretary of State . Ending your chosen name with "LLC," "L.L.C.," or "Limited Liability Company" is necessary to fulfill state requirements. Follow these steps to make sure your business name is distinctive and complies with all necessary regulations: Check for availability : Use the Washington State Secretary of State's online database to search for business names already in use.  Follow naming guidelines:  Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury). Build a website and choose a domain name : Look up domain availability  if you plan to also focus on understanding how to create a website , which can be easily done through platforms like Wix. Tip:  If you're having trouble coming up with a unique name for your business, consider using a business name generator for more inspiration. 02. Choose your registered agent Every LLC in Washington State must have a registered agent. This is an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Washington State. To choose the right registered agent, consider the following factors: Reliability:  They must be trustworthy and able to handle confidential information related. to your business. Availability:  They should be consistently available at the listed address during business hours. Compliance : They should meet all legal requirements set by the state of Washington State. Need help setting up your LLC? Wix has partnered with LegalZoom ,  the No. 1 choice for online business formation to help you start, run and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Washington State. These could range from general business licenses to industry-specific permits. Starting an LLC in Washington State, unlike in most other states, is a two-agency process. Washington requires you to register your LLC with both the Secretary of State (to exist) and then the Department of Revenue For example, if you plan to start a plumbing business in the state you need to be a Licensed Plumbing contractor under the relevant law, SB 6170. Changes made in 2021 meant that. a general contractor license is not enough to work as a plumber in the state. Here's what you must do to register: Make sure that your business is first registered with the  Department of Revenue . Get a Continuous Plumbing Contractor Surety Bond or an Assignment of Savings . Purchase a general liability insurance policy to protect yourself Fill in the Application for Plumbing Contractor application. Pay the required application fee of $139.10 . Complete the Designated Plumber Assignment . Finally pay the required application fee of $50. To obtain the necessary permits in order to register your business , follow these steps: Identify specific requirements: Check with local and state agencies to determine what permits you need. Complete all applications:  Fill out all required paperwork accurately and submit it to the appropriate authorities. Pay any fees : Be prepared to pay any associated fees for obtaining your permits. Learn more: How to get a business license 04. File a Certificate of Formation The Certificate of Formation is a critical document that officially creates your LLC in Washington State. You'll file this with the Washington State Secretary of State , either online or by mail, along with the required filing fee.  Filing requires the following key actions: Gather your business information : You'll need your LLC's name, registered agent information and details about the structure of your business and its management. Fill out the form : This is the specific form used for filing an LLC's Certificate of Formation in Washington State. Submit your application and pay relevant fees : Complete the process by paying the necessary fee. This is $200 to file an LLC online or $180 by mail.  Once your LLC registration is approved : You'll get a Unified Business Identifier (UBI). This 9-digit number is your permanent ID across all Washington agencies Washington state requires an Initial Report (listing your members and address): This is due within 120 days of formation. If you file this at the exact same moment you file your Certificate of Formation (the system will ask you), it's free.  If you skip it and file it later, it costs $10. 05. Draft your LLC operating agreement Although not legally required in Washington State, creating an operating agreement is highly recommended for any LLC. This internal document outlines ownership structures, member roles and operational procedures for this type of business .  Here’s why an operating agreement is important: It clarifies business rules and guidelines : It sets clear expectations for members regarding operations and conflict resolution. This is necessary for the long term success of your business. Protects LLC status : Helps maintain limited liability status by proving that your LLC is a separate business entity . Prevents misunderstandings : Reduces potential disputes among members by detailing policies and procedures for how the business should be run. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN)  is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. Securing an EIN  involves: Applying online or via mail:  The IRS provides free EIN registration through their website or via mail submission. Understanding your business tax obligations : Research state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Washington State for an LLC owner this means a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the Washington State Department of Revenue website .  07. Organize your annual reports If you start and run an LLC in Texas you'll need to submit annual reports to the Washington Secretary of State. These reports keep your business information up-to-date and are required even if there are no changes from the previous year. Failure to file can result in penalties or even dissolution of your LLC. To ensure you’re compliant with this make sure to:  Know due dates : Mark your calendar for when the annual report is due, this is always the last day of the month in which the business was first formed. Fill out the online form : This is the specific form used for filing an LLC's Annual Report in Washington State. Submit and pay fees : Complete the submission process by paying the $70 filing fee. How much does it cost to start an LLC in Washington State When you're planning to start an LLC in Washington State, it's important to budget for the various costs involved. These expenses can vary depending on the complexity of your business and any additional services you may need.  The main costs for starting an LLC in Washington State Filing Fee for Certificate of Formation : The state of Washington requires a fee when you file your Certificate of Formation. This is one of the primary costs you'll incur. For an LLC it costs $180 . Registered agent fee : If you choose to use a professional registered agent service, they will charge an annual fee for their services. Business license application fee : To operate your LLC, you'll need to apply for a Washington State business license, which comes with its own fee. Specialized permits and licenses : Depending on your industry, additional permits may be necessary, each with varying costs and application processes. Annual report filing fee : Each year, your LLC will need to file an annual report with the state, which includes a filing fee. Employer Identification Number (EIN) : While obtaining an EIN from the IRS is free, if you require assistance or choose to use a third-party service, there may be additional costs. Additional costs may include: Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Establishing an online presence via a website is crucial in today's market. Costs here include domain registration  and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need various types of insurance to protect your LLC. Learn more: Cost to start an LLC Who can start an LLC in Washington State In Washington State, starting an LLC is open to various individuals and groups, but there are specific eligibility criteria that need to be met. It's important to understand who can form an LLC in the state before you begin the process. Residency You don't have to be a Washington State resident or a U.S. citizen to form an LLC in the state. However, your LLC must have a registered agent with a physical address within Washington State. Legal status Both individuals and entities can form an LLC. This includes sole proprietors or business owners looking to change their business structure and existing businesses by creating a new LLC. Industry restrictions Most types of businesses can form an LLC in Washington State but certain professions with specific regulatory requirements might need to form professional limited liability companies (PLLCs). Examples include dentists, chiropractors, osteopaths and architects. Benefits of starting an LLC in Washington State Forming an LLC in Washington State offers a range of appealing advantages for business owners including legal and tax advantages. Limited liability protection As the name suggests, an LLC provides its owners with limited liability. This means your personal assets are typically protected if your business faces lawsuits or debts. This allows you to take the risk of becoming a business owner without worrying about sacrificing your own home, for example. In short, LLCs have flexible tax options and protect owners from personal liability. Shylene D’Addario, VP and associate general counsel at LegalZoom Pass-through taxation LLCs often benefit from pass-through taxation where the business income passes through to the owners' personal tax returns, avoiding the double taxation that corporations can face. Flexibility in management Unlike corporations, LLCs have a flexible management structure. You're not required to have a board of directors or hold annual meetings. Ease of formation and maintenance Compared to other business entities, forming and maintaining an LLC is relatively straightforward with fewer formalities and paperwork. Credibility with customers and partners Having 'LLC' after your business name can add professional credibility, which may help when dealing with customers and partners and with building a trusted brand, Potential disadvantages of starting an LLC in Washington State While there are many benefits to forming an LLC in Washington State, it's important to consider the potential disadvantages as well. By being aware of these, you can make a well-informed decision about whether an LLC is the right structure for your business. Limited growth potential An LLC may not be suitable for businesses that plan to go public or seek investments from venture capitalists as it doesn't allow for the issuance of shares. Self-employment taxes Members of an LLC may be subject to self-employment taxes on their share of the profits since they're considered self-employed. Annual fees and reports Washington State requires LLCs to file annual reports and pay a fee, which is an ongoing commitment that sole proprietorships do not have. Transferability of ownership Transferring ownership interests to an LLC can be more complex than with a corporation. It often requires approval from other members. Why start an LLC over another business entity in Washington State? Choosing the right business structure is a critical decision when it comes to starting a business. In Washington State, forming an LLC is often chosen because of its unique advantages. Let's compare it with other business structures to understand why an LLC might be the best choice for your situation. Here's how an LLC compares to other business structures: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. LLCs also offer these unique advantages: Operational flexibility:  Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers. Fewer record-keeping requirements : An LLC has less stringent requirements for record-keeping and reporting compared to a corporation. Profit distribution flexibility : Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held. You've formed your LLC in Washington State, now what? After successfully forming your LLC in Washington State, the journey to building and growing your business is just beginning. There are several important steps you should take to ensure that your LLC operates smoothly and is compliant with state laws. Open a business bank account Keep your personal and business finances separate by opening a bank account specifically for your LLC. This will simplify accounting and tax filing. Obtain business insurance Protect your LLC with the appropriate insurance policies. Consider general liability insurance, professional liability insurance or product liability insurance depending on your business needs. For example, if you’re looking to start a contractor business  in the state you’ll need to consider general liability insurance, professional liability insurance, workers’ compensation insurance, tools and equipment insurance and potentially commercial property insurance too.  Comply with employment laws If you plan to hire employees, ensure you comply with all employment laws including wage requirements, labor standards, and workplace safety regulations. Additionally, focus on these areas to manage and grow your LLC: Understand ongoing compliance requirements:  Familiarize yourself with any annual filings or fees required by the state of Texas to keep your LLC in good standing. Develop a strong brand identity : Create a logo with a logo maker , establish a brand voice and build a professional website to present a cohesive image to customers.  we Implement a good accounting system:  Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits, and financial growth accurately. Looking to start an LLC in another state? How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in New Jersey How to start an LLC in Missouri How to start an LLC in Alabama How to start an LLC in Washington State FAQ What's the processing time for forming an LLC in Washington State? The processing time can vary depending on the filing method. Online filings are typically processed within two to three business days, while mailed applications may take several weeks. Do I need to publish a notice of my LLC formation in Washington State? No, Washington State does not require you to publish a notice of your LLC formation in a newspaper, unlike some other states. Is it mandatory to have an Operating Agreement for an LLC in the state? While it's not legally required, having an Operating Agreement is highly recommended as it outlines the ownership and operating procedures of your LLC. Can I form an LLC in Washington as a single member? While it's not legally required, having an Operating Agreement is highly recommended as it outlines the ownership and operating procedures of your LLC.

Web design has come a long way since the first site was published in 1991. With over one billion live websites on the internet today, it’s no surprise that this industry is here to stay. Wix is home to thousands of website design professionals, enthusiasts, and designers who are empowering the industry to reach new heights. So, if you’re here to learn more about the world of web design, you’ve come to the right place. As a preliminary to learning how to design a website , this article will hone in on the role of web design and go over helpful tips by defining critical terms and ideas, and looking at examples that will give you further insight. Ready to put your website design skills to action? Start designing your site now. Here’s what we’ll cover: What is web design Web design vs. website development Web design tools Principles of design applied to websites Website layouts Functional components of web design Visual elements of web design Website maintenance Web design inspiration Accessibility in web design 01. What is web design? Web design is the art of planning and arranging content on a website so that it can be shared and accessed online with the world. A combination of aesthetic and functional elements, web design is a type of digital design that determines the look of a website—such as its colors, fonts, graphics and user interface (see our guide on website design best practices ). Today, creating a website is one of the pillars of having an online presence. Because of this, the world of web design is as dynamic as ever. It is constantly evolving, including mobile apps and user interface design, to meet the growing needs of website owners and visitors alike. Web design is often a collaborative process that combines knowledge and tools from related industries, ranging from web design statistics to SEO optimization and UX. Web designers will often bring together professionals from these areas who can optimize performance and focus on the larger process and outcome. Learn more: The science of first impressions in web design Why is web design important? Web design quotes 02. Web design vs. website development The first step in our web design journey is to clarify the difference between web design and website development, since the two are closely related and often (mistakenly) used interchangeably: Web design refers to the visual design and experiential aspects of a particular website. We’re going to dive into more detail about web design throughout the rest of this article. Website development refers to the building and maintenance of a website’s structure, and involves intricate coding systems that ensure the website functions properly. The following are some basic markup languages most commonly used by web developers to build a website: HTML or HyperText Markup Language, is a coding language used to create the front end of websites. It is written to include the structure of a web page and carried out by web browsers into the websites that we see online. CSS or Cascading Style Sheets is a programming design language that includes all relevant information relating to a webpage’s display. CSS works with HTML to design the style and formatting of a website or page, including the layout, fonts, padding, and more. However, if you use a CMS (a computer software application that manages the digital content of a website) you can learn how to make a website and make updates without the knowledge of using code. Wix is an example of a CMS, which functions as a user-friendly system for website content development. Wix even offers you a way to design a website with AI , as well as an advanced solution for web designers called Wix Studio. Continue reading: Wix vs. Wix Studio 03. Web design tools Web designers require their own unique set of tools to create and design. There are a few key elements that will determine which types you’ll use, and at which stage you’ll need them. Here are a few questions to consider: How big is your team? What kind of budget do you have? What kind of technical requirements will your site need? What is the overall aesthetic you wish to achieve? Will you create an adaptive or responsive design? What is the purpose of your website? The answers to these questions will also help you understand​​ which kind of website builder you want to work with, or other design software tools. Website builders like Wix are great since they don’t require code, and come equipped with a range of ready-made templates suitable to every industry. For novice web designers, website builders are a great foundational tool that can easily be customized both in terms of visual elements and functionality. For more experienced web designers, Wix Studio is the ideal platform with more advanced features for layouts, interactions, effects and designed assets. Design software tools such as Figma , Photoshop and Sketch can be used to create wireframes, custom features and design elements. However, the major difference with these tools is that all elements must be converted to code. While these tools offer creative flexibility and collaborative integrations like hand-off features to web developers, they can require more time, knowledge and resources. As you gain more experience with a range of web design tools, you’ll know which are best suited to you and your business needs. 04. Principles of design applied to websites One of the first parts of understanding what web design is knowing what good web design is—and how to achieve it. We can have a look at the principles of design for reference, a theory practiced by artists and designers which outline the visual qualities any composition should aim for. Applying these principles to web design can help beginner and advanced web designers alike achieve a site with a harmonious look and feel. Of course, these are not strict rules to follow, but rather guidelines to learn how we can apply the various elements of a website’s design. Take it from Picasso, “learn the rules like a pro, so you can break them like an artist.” Once you understand the goals of web design and become more comfortable with each website element, you can tweak the approach with a more creative touch. Let’s explore the following principles: Balance Contrast Emphasis Movement Rhythm Hierarchy White Space Unity Read also: 10 high-end website design tips  (feat. advice from an art director) Balance Visual balance means ensuring that none of the elements in a single composition are too overpowering. This can be applied to web design by drawing an imaginary line down the center of a webpage and arranging elements so that the visual weight is equal on both sides. There are two main ways to achieve balance on a website: Symmetrical balance is when the visual weight on both sides of that line are equal and arranged like a mirror image. When applied to your web design, this can evoke feelings of balance, beauty and consistency. Asymmetrical balance is when the visual weight is equal on both sides, but the composition and order of elements will vary (i.e., not a mirror image). A balanced asymmetrical design is considered a modern website design approach and will create a more dynamic experience for the viewer, while maintaining a harmonious composition. Contrast Contrast refers to arranging juxtaposing elements in a way that highlights their differences: dark and light, smooth and rough, large and small. When contrast is in the picture, it’s dramatic and exciting qualities can captivate visitors as they scroll through your site. Emphasis The principle of emphasis reminds us that not all website elements are equal. Whether it’s your logo , a CTA, or an image; if there’s something on your webpage that visitors should notice first, applying the principle of emphasis with the use of bright color, animation or size will ensure it's the dominant aspect of your composition. Movement When applied to web design, movement is what guides visitors from one element to the next. By controlling the size, direction and order of elements on an individual web page’s composition, you can direct the movement of the viewer's eye throughout your site. This is especially noticeable with techniques like website gamification . Rhythm Rhythm refers to the repetition of elements in order to create consistency, cohesiveness, or to amplify a certain message. Repeating characteristics such as your logo, brand colors, including complementary colors , and using the same typeface, will also strengthen your brand identity and presence on the web. Hierarchy Placing your business name at the bottom of your homepage is simply poor web design practice. Can you guess why? First-time visitors would have to scroll all the way down your site to know who you are. This is something we understand from the principle of hierarchy, which teaches us that the most important content should be placed in a prominent spot where visitors immediately see and interact with it. White space In art and design, any area of a composition that’s void of visual elements is referred to as white space (psst: even when it’s not actually white). This might not seem like a critical thing to pay attention to, but the conscious arrangement of white space in web design will give the visual elements of a webpage room to breathe. It can also help achieve other goals in your composition, such as hierarchy, balance, emphasis, and more. Unity Unity is the culminating effect of all the individual elements you’ve added to your site, ideally resulting in one harmonious composition. The goal of unity in web design is to ensure that visitors will not get overwhelmed, confused, or turn away from your site. It might take a few tries to get it right, but once you achieve a unified web design, you can ensure that each aspect of your site plays a valuable role in its function and performance. This also means paying attention to what elements you include, where and how you position them, and if they are truly serving a purpose. 05. Website layouts Planning your website layout is like setting its foundation, since it will determine the arrangement and sequence of visual elements on each page of your website. This critical step in web design plays a role in a site’s visual appearance, level of usability, and amplifying its message. The best layout for your website can be determined by a variety of factors: the goals of your website, the message you want to convey to viewers, and what kind of content you’ll include. While there’s no “one-size-fits-all” solution, there are two major directions you can take: Layouts to accommodate your content: The layout you choose should be fitting for the type of content. For example, if you want a layout that will showcase products you might go for one that leaves ample space for highlighting images. A blog layout, on the other hand, will need to convey new information in an organized way. Common layouts: There are plenty of tried-and-tested website layouts out there. These tend to feel familiar to users, as they build on their existing expectations or past experiences of other websites. Since they may result in a more intuitive, easy-to-use interface, they can be great for beginners. When designing a website of your own, you can use website templates in a wide range of categories to provide a solid infrastructure for your site’s layout. If you want to design a layout from scratch, we recommend using wireframes to start. This process will allow you to draft out the layout of your website before the implementation process. Pro tip: Explore old-school types of layouts in nostalgic web design and Y2K website design . 06. Functional components of web design Website functionality essentially refers to how your website works; everything from its speed and ease of use, to what specific actions can be performed on it. At the risk of dating myself, when I think about how speedy and efficient websites function today—compared to the ‘90s (I can hear AOL’s dial up signal in the background), I’m reminded that we’ve come a long way. Given the advancements across the industry of web design, it’s in our best interest to utilize the modern tools available to guarantee our websites perform well, and are easy to use. Let’s go over the components of web design that will affect how your site functions: Navigation Speed SEO UX Adaptive design vs. responsive design Navigation A single web design can consist of multiple pages and items to be viewed or used by the visitor. Website navigation is what lets visitors find the webpages they need after they arrive at your site. Adding a navigation menu to your design is the best way to provide smooth navigation for visitors. A website’s menu links to multiple items on your site and serves the user by helping them navigate between different pages and sections. Depending on your site’s design, you might choose between the following types of menus: Classic navigation menu: This popular menu type is placed in the website’s header, presented as a horizontal list. Sticky menu: Also known as a fixed or floating menu, this menu stays put as visitors scroll down the site. Hamburger menu: A hamburger menu is an icon made up of three horizontal stripes that opens to a full menu once it’s clicked. Dropdown menu: A menu in which a list of additional items opens up once visitors click on—or hover over—one of its items. Sidebar menu: A list of menu items located on the left or right side of a webpage. Speed Speed measures how quickly your site fully loads after a visitor enters it. No one, especially in our fast-paced generation, likes a slow website. It’s got to be performing at high speed. In fact, studies show a 38% rise in bounce rates when a webpage’s loading time surpasses 3 seconds . No matter how pretty the web design is, you can’t compete unless you’re providing visitors with the smoothest browsing experience. Many factors can affect the loading time of a page; some are related to a visitor’s own device or internet connection, while others might be specific to the website they’re attempting to browse. Today, there are proven practices and tools checking for auditing your site’s performance and improving the loading speed of its pages . You can also learn more about Wix Performance here . SEO SEO, or search engine optimization, is the process of optimizing a website so that it ranks well on search engines. Since it plays a big part of your website’s success, we think it deserves to be included here with the functional elements. The more people who are able to find you on Google means the more visitors you’ll have using your website. Although SEO is an ongoing task, there are steps you can take to integrate website design with SEO from the get-go. For example with Wix’s SEO solutions, your site’s built-in infrastructure will already support positive performance. There are a number of common SEO practices you can take before hitting publish, too: include headings in your content, add alt text to images, use meta descriptions on relevant pages, and choose a domain name that represents your brand or business. UX Since the explosion of computer usage in the 1980s, the tech industry has constantly been exploring how human beings can better interact with technology. This is the practice of UX design —or user experience—and when applied properly to web design, it can have a great impact on the user’s journey. The term UX is often used interchangeably with “user interface” design or “usability,”, which are really , in reality, a part of the larger UX vision. While UX designers are concerned with these aspects of a product, they are also involved in looking at the big picture, finding ways to perfect and develop the products, branding, design, usability, and function. The process of is meant to ensure that a website encompasses high-quality interactions, content, products and services, by improving these seven factors: Useful Usable Findable Credible Desirable Accessible Valuable Adaptive design vs. responsive design Today, mobile devices account for over half of online traffic , making it critical to adapt our websites to the small screen. There are two types of styles that make it possible to shift a web design from its desktop version to mobile: adaptive design and responsive design. Knowing the difference between the two will come in handy, especially when choosing the website builder that’s best for you as most platforms will support one of the two: Adaptive design involves creating different versions of the same website, where each can adapt to a different size screen, or browser width. For example, with Wix, our users can arrange the layout for their site’s desktop version, and will be provided with a mobile website adaptation that is customizable. Responsive design i nvolves creating websites with a flexible grid. This creates a dynamic appearance, depending on the screen size and orientation of the device used to view it. 07. Visual elements of web design A website’s visual elements are just as important as the functional qualities, and work together to shape its overall look and feel. From color schemes to fonts and video, these details play a role in user experience and the shaping of your brand. In the age of skim reading, it is especially important to make sure every element pops. In this section we’ll go over the visual elements of web design, along with some tips for making aesthetic decisions of your own: Website header Website footer Color scheme Typography Website background Imagery Animation Website header A website header refers to the very top section of a website page, and is the first thing visitors see when they arrive at a site. In such a strategic location, a header is generally used to display a navigation menu, business name, a logo or contact information. Website footer A website footer is located on the bottom of the page and is fixated every page of your site. Since it’s the last thing visitors will see, it’s a good place to add and repeat important information they may have missed, without taking up too much visual real estate. A footer is also a common place to include contact details, a map, an email sign up bar, or social media buttons. Color scheme When it comes to web design, your website color scheme will set the tone for your site. Not only that, but splashing a branded color scheme strategically throughout can play a key role in strengthening your online branding. When determining a site’s color scheme, decide which hues will represent your primary color (the one that’s most dominant on your site), secondary color (used consistently, albeit more sparingly than your primary color), and the accent colors (used in clever ways to highlight certain details of your site). Typography Typography refers to the visual aspects of type, such as the choice of font and arrangement of text. A crucial part of web design, typography can be used to complement a website’s aesthetic style, or to strengthen the written messaging throughout a site. When choosing the best fonts for your website, consider the fact that typography can be as important as the words themselves. You’ll want to choose fonts that are readable, suit the stylistic theme of your site, and above all—on brand. Similar to a color scheme, you can pick primary, secondary and accent fonts to direct the way a visitor experiences your written content. Website background Setting the tone for your page, the website background plays an important role in web design. Whether it’s static or animated, solid or textured—the background is what follows visitors consistently as they scroll. You can upload any image or video to become your website background, use a brand color, go for a trendy gradient background or opt for a minimalist theme and leave it white. Whichever you decide, make sure it fits into the overall visual theme of your site and grabs visitors attention without being too distracting. One way to add more excitement to a background is by implementing scrolling effects, such as parallax scrolling —a trendy favorite of both professional web designers and beginners. Imagery In just a few seconds, your website imagery can strengthen the message you send to visitors. This might mean displaying your business’s products or location, uploading photos from an event, including a branded favicon , or using an icon maker to add a bit of flair to your site’s design. Wix provides a rich library of free visual content—from AI image tools to collections of innovative designs, like the transparent videos we purchase from some of our talented users. When working on a web design, our users also have the ability to upload their own images, stock photos from sources like Unsplash , custom website animations or vector art. Read also: 7 things you can do in 30 seconds using Wix’s AI image tools Animation One of the goals of web design is to set your site apart from others. Adding animation to a website is a great way to do that, and can help direct your users’ experience and action. You can include animation throughout your site to create a more dynamic experience for viewers, or to trigger certain reactions. For example, try adding a touch of animation to: A CTA button to encourage visitors to click Elements like arrows to provide direction for users Loading bars to make their (hopefully short) waiting time more exciting Things that you want users to pay attention to, such as a lightbox for email signups 08. Website maintenance The web design industry is one that’s constantly introducing new features, tools and solutions. The down side of this quickly evolving world is that it requires you - and your website - to stay constantly up-to-date and implement a website maintenance plan. After you’ve completed your first design, you'll eventually have to update your website to ensure the content is relevant, and the design is not obsolete. While seemingly futile, any outdated elements on your website can negatively impact your visitors’ interactions, resulting in decreasing overall performance and sales. Check in on your website at least once a month to make sure there are no bugs, everything works properly and that your information is current. When considering a redesign , think about the changes you can make to keep your web design relevant, improve it’s ease of use, or amplify its performance. This might mean adding fresh visual content, an extra page, working on SEO or performing an accessibility audit . 09. Web design inspiration Now that we’ve covered the basics of web design, it’s time to seek creative examples. Web design inspiration is everywhere, and we recommend you regularly browse through sites like Behance , Awwwards , and Pinterest to find new ideas. Here at Wix, we’ve got our finger on the pulse of web design trends , and are constantly on the lookout for the best websites made by users. We love seeing what these proud website owners do with our product - from artists to small business owners, and everyone in between. Check out the following “best of” websites for inspiration of your own: Website ideas Outstanding Wix Websites 21 Best About Us Pages Homepage Design Examples Effective FAQ page examples Beautiful Contact Pages Best Graphic Design Websites Beautiful One Page Websites Is your site irresistible? Looking to start a web design business? Read our guide. 10. Accessibility in web design Accessibility in web design ensures that your website can be used by everyone, including individuals with disabilities. It’s not just a moral or legal obligation—it's an essential part of creating a user-friendly, inclusive digital space that benefits all visitors. By implementing accessible practices, you open up your website to a wider audience while enhancing the experience for every user. Here are the key practices in accessible web design: Ensure sufficient color contrast: Use contrasting colors to make text readable for users with visual impairments. Provide descriptive alt text: Add meaningful alt text to images so screen reader users can understand visual content. Ensure keyboard navigability: Make all website functions accessible via keyboard for users who cannot use a mouse. Use clear and consistent navigation: Design intuitive navigation to enhance usability and minimize confusion. Provide text alternatives for multimedia: Include transcripts for audio and captions for video to make multimedia accessible. Avoid reliance on color alone: Use labels or symbols in addition to color to convey information clearly. Enable scalable text: Allow users to adjust font sizes to improve readability based on their preferences. Use semantic HTML: Structure content using proper HTML tags to enhance compatibility with assistive technologies. Design accessible interactive elements: Make buttons and clickable areas large and easy to identify, especially on mobile. Conduct regular accessibility testing: Use tools and user feedback to identify and resolve any barriers to accessibility. Beyond improving usability, accessibility can also boost your website’s performance. Search engines often favor accessible websites, resulting in better SEO rankings. Additionally, compliance with standards like the Web Content Accessibility Guidelines (WCAG) helps you avoid legal risks while showcasing your brand’s commitment to inclusivity. Web design FAQ What does a web designer do? A web designer is responsible for the visual appearance and layout of a website. They work closely with clients to understand their needs and goals, and then they create a design that is both aesthetically pleasing and user-friendly. Web designers use a variety of software tools to create their designs. What are the 3 types of web design? There are three main types of web design: User interface (UI) design: UI design focuses on the visual elements of a website, such as the layout, typography and color scheme. UI designers strive to create websites that are easy to use and navigate. User experience (UX) design: UX design focuses on the overall experience of using a website. UX designers consider factors such as user behavior, usability and accessibility. Visual design: Visual design focuses on the overall look and feel of a website. Visual designers use their creativity to create websites that are both visually appealing and memorable. Can you teach yourself web design? Yes, it's possible to teach yourself web design. There are many resources available online, such as tutorials, articles and courses, that can teach you the basics of web design. You can also practice your skills by designing your own websites or by volunteering to design websites for local businesses or nonprofits. What qualifications do you need to be a web designer? There is no formal education requirement to become a web designer. However, most employers prefer to hire web designers who have a portfolio of their work and who are proficient in a variety of software tools. A degree in graphic design, web design or a related field can also be helpful. Is web design hard? It depends. If you're looking to become a professional web designer, so there can be a lot to learn. These include technical skills, like HMTL and CSS to being able to code responsive designs. You'll need some degree of software proficiency in tools such as Adobe Photoshop, Sketch and Figma. Web design as a career means understanding fundamental design principles, such as color theory and typography. You also can't master web design without understanding user experience, the importance of site navigation for example. However if you're interested in web design simply to make your own website, it isn't hard. When you use a website builder, for example, you can choose from hundreds of customizable templates that make web design a lot simpler. Do I need coding skills for web design? If you plan to get into web design professionally, yes. You'll need to understand, HTML/CSS and Javascript as a basic. However if you're just looking to understand web design better in order to create a website, no. Using a website builder means needing zero coding experience or knowledge.

Your name idea deserves a home. Secure your domain now → As a new business owner, choosing your online store name is a huge first step toward building a brand and starting to make money online . Finding the perfect one can be tricky since there’s a lot to consider, including who else might be using the name you like and if a related domain is available. With a little creativity—and some helpful tools—it’s worth taking some extra time weighing your options when you're starting an online store .  Pairing the right name with the best free website builder for small business  can give you a strong foundation to grow your brand online. Keep reading for tips on how to make the right choice and browse a list of store name ideas to get the creative juices flowing. Naming your online store just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. 600+ online store name ideas Now, to really get your creativity flowing, here are some online store name ideas across popular retail categories: Soap business Online seed store Phone accessories store Candle shop Dog bakery treats Makeup and skincare T-shirt store Candy and sweets Cards and stationery Fashion Home and living Accessories Technology Gifts and toys Pet supplies Sports and outdoors Food and drink Consumer electronics Book store Movie store Music store Game store Personal care and beauty Handmade soap 01. Soap business name ideas CraftedLather Co. CustomScent Soaps BespokeBubble Boutique PerfumeCraft Soaps ArtisanAvenue Soaps PurityPetal Soaps HandmadeHeirloom Soaps SignatureSoap Studio LuxeLather Creations VelvetVista Soaps OrganicOasis Soaps Enchantique Suds SilkenSuds Studio Aromatica Atelier CustomCraze Soaps HarmonyHues Soaps NobleNectar Soaps EmbellishEssence Soaps PureArtisan Soaps VelvetVista Soaps ScentedSculpture Soaps BespokeBath Elegance TimelessTinge Soaps NatureNurtured Soaps OpulentOasis Soaps EtherealEssence Soaps BespokeBlend Soaps RadiantRoots Soaps HarmonyHeritage Soaps VelvetValley Soaps Found the perfect name for your business? Lock in your domain  before someone else does. Naming an online bookstore is about giving your shop a vibe that sticks. Try playful or story-inspired names like “Plot Twist” “Shelfie” or “Chapter & Verse.” Highlight your niche with names like “Mystery Lane” for thrillers or “Little Pages” for kids’ books. 02. Online seed store Trendy Seeds Seed Spot Sunset Seeds Seed Story The Seed Nook SeedSafari GreenThumb Express EcoSprout Marketplace SeedSync BloomBasket GrowWonders SeedSphere NatureNest Seeds SmartSeed Select SeedSculpt EcoHarvest Hub Grower'sGallery SeedVista TerraBloom Seeds SowSerene SeedSense BloomBounty FreshHarvest Seeds SeedlingStreet GreenGrove Seeds PurePlant Picks SeedCraftsmen EvergreenEmporium UrbanHarbor Seeds SeedHaven OrganicOrigins Seeds EcoEden Seeds SeedSense Market PurePlantings BloomBase Seeds 03. Phone accessories store names Action Cases The Case Spot Infinite Cases Hyperaccessories Cases Zone GadgetGrove TechTrove Hub SleekShield Store MobileMingle PhoneChic Boutique CaseCraze Outlet AccessoryAvenue TrendyTech Trims CellularCharm Haven GuardGlamour iStyle Sanctuary MobileMarvel Emporium UrbanGadget Gear CaseCraft Creations TechTreasure Trove PocketPizzazz PhoneFiesta Accessorize Alive ModishMobile Mall EliteEdge Emporium TrendTech Trinkets MobileMosaic GadgetGlam Gallery StellarShield Shop PhoneFinesse Finds ChicCircuit Corner AccessorEase Emporium StylishShield Showcase MobileMarvel Marketplace TechTrend Trims PhoneFiesta Finds AccessoryAlchemy UrbanGadget Galleria ChicCircuit Collection TechTrove Trends GuardGlamour Gallery CaseCraft Corner MobileMingle Market TrendyTech Trims SleekShield Showcase PhoneChic Collection ModishMobile Mall AccessoryAvenue CaseCraze Outlet GadgetGrove Gallery Your online clothing store's name is like the first outfit your brand wears. It should hint at your style audience and vibe—edgy chic or cozy. Names like "Thread Theory" for modern pieces "Velvet & Vine" for luxury or "Street Loom" for streetwear instantly give shoppers a feel for what to expect. 04. Candle shop names Candela Always Candles Evergreen Candles Top Candles The Candle Dude LuminaLuxe WickWonders EnchantCandle PureGlow Haven CandleCrafters Hub RadianceRealm VelvetVista Candles EtherealEssence MysticMelt Candles GlowGrace Studio SereneScent Candles FlameFantasia TranquilTincture VelvetVerve Lights CandleCanvas Co. ArtisanAroma Candles DivineDrip Studio AetherWick Designs ScentedSculpture CelestialCraze EmberEnchant BespokeGlow MoonlitMingle Candles LuminiqueLights LuxeFlame Crafts VelvetVista Lights IlluminateInStyle ScentedSymphony EtherealElegance RadiantRoots Candles SerenitySculpt ArtistryAblaze VelvetVerve Illuminations FlameFables TranquilTide Candles PureCrafted Lights CelestialCraft Candles MystiqueMelt LuxeLumina DivineDrip Lights ScentedSculpture Co. Aromatica Atelier BespokeBreeze VelvetVista Illuminations MoonlitMingle Lights LuminiqueLuxe IlluminateInnovations CelestialCraft Studio FlameFantasy RadiantRoots Illuminations 05. Dog bakery treats Mystical Dog Treats Treat Corner Treatsy Awesome Dog Treat Zone Barkery Delights Pawsitively Delicious Woof n' Whisk Bakery Canine Confections Tail Waggin' Treats Doggy Delish Bites Puppy Pastries Paradise Biscuit Bliss Bakery Snoutful Sweets Chew-Chew Treats K9 Cookie Co. Bark Bites Bakery Wagging Tails Treats Pawfection Bakery Fetch & Feast Bakery Sniff & Savor Sweets Four-Legged Flavors Furry Friends Fancies The Barkery Boutique BowWow Baked Goods Pupcake Palace Snack Shack for Dogs Canine Cookie Cottage Biscuit Buffet Tail-ored Treats Ruff Rolls Bakery Pooch's Patisserie Snackin' Snouts Bakery Happy Howl Bakery Doggone Goodies Wholesome Woof Bakery Chewy Chewbacca Treats The Doggy Doughnut Den Treats 'n Tails Bakery Barking Bagels Bakeshop Snoutful Surprises Bakery Paws and Pastries Cookie Crunch Canine Tasty Tail Twists Droolworthy Delights The Snout Snackery BowWow Biscuit Bar Bites and Barks Bakery Chewy Charm Confections Barkside Bites Tail-End Tidbits SnickerPaws Bakery Yummy Woof Wafers The Canine Crumb Co. Tails & Treats Emporium Your pet store’s name should make tails wag and hearts melt. Aim for something playful, memorable or heartwarming that connects with pet owners. Names like “Pawfect Picks” hint at curated products, “Furry Friends Co.” feels friendly and approachable or “Whisker & Wag” adds a fun whimsical touch. 06. Makeup and skincare New Age Makeup Happily Madeup Fresh Makeup Neobeauty Mosaic Face Glam Glow Haven Velvet Vanity Radiance Realm Flawless Faces Boutique Luminous Luxe Lounge Silk & Satin Skincare Purity Posh Emporium Enchanté Beauty Bazaar Opulent Origins Velvet Veil Vanity Opal Oasis Cosmetics Crystal Clear Complexions Silk Spectrum Beauty Lumière Loft Radiant Revival Boutique Gilded Glamour Gallery Ethereal Elegance Emporium Celestial Skin Sanctuary Infinite Glow Boutique Rose Petal Radiance Harmony Haven Skincare Blissful Beauty Bar Diva Dazzle Cosmetics Moonlit Mystique Makeup Blossom Bliss Boutique Glamour Garden The Pearl Palette Stellar Skin Studio Velvet Vignettes Vanity Chic Cheek Charm Crystal Clear Canvas Opulence Oasis Radiant Roses Skincare Ivory Isle Impressions Luxe Layers Beauty Starry Glow Gallery Ethereal Essence Emporium Blush Bouquet Boutique Velvety Vision Vanity Pure Radiance Revue Satin Serenity Skincare Mystique Makeup Manor Golden Gleam Gallery Celestial Complexions Velvet Veil Vanity Radiant Reflections Lush Luster Lounge Silk Sensations Skincare Glamour Grove Gallery Posh Prism Boutique 07. T-shirt store Snappy Ts Tee Party Shirt Shack Shirtee HyperT TeeTime Treasures ThreadCraft Emporium Cotton Canvas Co. Graphic Grove Stitched Style Studio Tee Trend Junction Thread Symphony Print Parade Cotton Couture Corner T-Shirt Terrace FreshFabric Finds Stitches & Statements Cotton Chronicles Urban Threads Collective Casual Canvas Closet ThreadTrove TeeVogue Vault Stitched Streetwear Hub Cotton Culture Cove BoldBlend Boutique ThreadCrafted Treasures T-Shirt Tapestry Print Perfection Palace TeeTexture Trunk CottonCanvas Curios Wearable Wonders Workshop Threaded Trends Tryst T-Shirt Tapestry Fabric Fusion Finds Stitch & Style Studio Print Palette Pavilion CottonCraft Cartel BoldBlend Bazaar Stitched Statements Studio ThreadTalk Togs TeeTwist Trends CottonCanvas Collective UrbanWeave Wardrobe ThreadTreasure Trove T-Shirt Trends Terrace CottonCanvas Corner Stitch & Snag Shop Print Paradise Pavilion ThreadedTradition Trunk TeeTexture Trendhouse FreshFabric Fables BoldBlend Boutique ThreadTrove Traditions CottonCraft Cove Wearable Wonders Warehouse Naming an electronic store should reflect energy, innovation and trust. Consider what you sell and your target audience—sleek names like “Axis Supply” or “Quantum Nest” offer a modern edge, while playful options like “Zapster” or “Plugjoy” feel more approachable. Incorporate power words like volt or spark, design cues like lab or hub, or futuristic tones like ion or pixel to create a standout name. 08. Candy and sweets Sweeten The Candy Dish Real Candy The Truffle Canyon Candies Sugar Bliss Emporium Candy Cloud Haven Sweet Symphony Shop Lollipop Lane Sugar Rush Retreat Confectionery Cove Heavenly Treats Boutique Divine Delights Depot Caramel Kingdom Jellybean Junction Gummy Gala Fudge Fantasy Factory Taffy Trails Emporium Candy Carousel Corner Sweet Serenity Sweets Marshmallow Meadows Sugary Spells Store Honeyed Haven BonBon Boulevard Candy Castle Corner Sweet Whimsy Wonderland Delightful Drops Depot Cupcake Corner Toffee Temptations Peppermint Palace Chocolate Charm Chateau Sprinkle Spectacle Store Gumdrop Grove Sugarplum Paradise Frosted Fantasia Fare Nougat Nook Sweet Swirls Sanctuary Candyland Confections Tasty Truffle Treasury Rainbow Ribbon Sweets Luscious Licorice Lane Zestful Zephyr Zweets Sugarcube Symphony Frosty Fancies Fountain Fruity Fusion Fables Caramel Cozy Cabin Popcorn Palace Mocha Morsels Manor Sweets 'n Swirls Shack Candy Carnival Cove Marshmallow Mirage Market Glistening Glaze Grove Tantalizing Toffee Trail Sweetheart Snacks Studio Blissful Bites Boutique 09. Cards and stationery Imprinted Card Hub Supersationery Kara’s Kards Insightful Cards CardCraft Creations Stationary Serenity Elegant Expressions Emporium The Paper Posh Parlor Greetings Gallery Whimsical Writeaways Dapper Designs Depot Stationary Sanctuary Thoughtful Tokens Creative Card Co. Quill Quest Papyrus Palace Signature Station Pen and Paper Pavilion Crafty Correspondence Greeting Grove Elegant Envelopes Emporium The Write Touch Classic Card Corner Paper Passion Pit Stationary Symphony The Artful Note Card Captivation Quirk & Quill Quarters Enchanting Edges Emporium Sentimental Station The Gilded Greeting Scribble & Scribe Studio Stationary Stitches Whimsy Words Workshop The Inkwell Card Couture Corner Elegant Edges Emporium Thoughtful Treasures The Papyrus Place Letter Lagoon Creative Canvas Cards Quill & Quirk Quarters The Card Canvas Inked Impressions Emporium Serene Scrolls Studio The Elegant Epistle Paper Palette Pavilion Timeless Tokens Greeting Gems Gallery Stationary Stitchery Posh Paper Pavilion Signature Scrolls Studio The Crafty Card Cartel The Penning Palace Charming Correspondence Gilded Greetings Gallery Crafty Canvas Cards The Thoughtful Token Letter Luxe Lounge Creative Cardistry Quill & Quirk Quotient The Greeting Grove Elegant Edges Emporium 10. Fashion Fashion Addict Style Maven Chic Boutique Trendy Threads Fashionista Styled By Me The Closet Haute Couture Clothes To Go Wardrobe Essentials Dressed To Impress The Style Lab The Wardrobe Whisperer The Closet Curator The Fashionista's Haven The Dress Doctor The Shoe Salon The Hat Box The Jewelry Boutique The Sunglasses Shop The Watch Gallery The Beauty Bar Chic Charm Boutique Vogue Haven Trendy Threads Trunk Urban Elegance Emporium Style Spectrum Studio Couture Corner Glamour Grotto Modish Manifest Runway Reverie Dapper Diva Depot Sartorial Splendor Fashion Forward Finds Haute Heritage House Style Savvy Showcase Trend Trailblazers Couturier's Closet Urban Vogue Vault Thread Trends Tryst Chic Couture Collection Fashion Fiesta Luxe Legacy Lounge Runway Radiance Style Symphony Studio Glam Gala Garb Posh Panache Pavilion Mod Mirage Mall Chic Cynosure Collection Vogue Vista The Trend Trove Svelte Style Studio Found your perfect business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. 11. Home and living Home Sweet Home The Home Decor Shop Furniture Finds Home Goods Galore Kitchen Essentials Bath & Body Boutique Linen Lovers Home Decor Haven Living Room Bliss Bedroom Paradise Nursery Nook The Home Decorista The Furniture Finder The Kitchen Connoisseur The Living Room Bliss The Bedroom Paradise Outdoor Oasis The Patio Party 12. Accessories The Jewelry Box The Watch Shop The Sunglasses Spot The Hat Bar The Bag Boutique Shoe Heaven Jewelry For All Belts & Buckles Emporium The Jewelry Maven The Sunglasses Queen The Hat Aficionado 13. Technology Gadget Guru Tech Toys Tablets & More Headphone Heaven Speakers Galore The Tech Store The Computer Nerd 14. Gifts and toys The Gift Shop Toys For All Birthday Wishes Holiday Gifts Baby Shower Essentials Wedding Favors Boutique Gift Baskets Galore 15. Pet supplies The Pet Shop The Dog Supplies Store The Cat Supplies Shop The Bird Supplies Emporium The Fish Supplies Shop Small Animal Supplies Store Reptile & Amphibian Supplies The Horse Supplies Store The Farm Animal Supplies The Wildlife Supplies Store The Pet Food Store 16. Sports and outdoors The Sports Shop Camping Gear Hiking Supplies Golf Equipment Tennis Gear Yoga Accessories Running Shoes Swimsuits & Gear Bikes & Accessories Camping Stoves & Grills The Fishing Tackle Store Learn more: What's the best way to start an online store? 17. Food and drinks The Coffee Shop The Tea Shop The Candy Store The Ice Cream Parlor The Wine Shop The Beer Store The Liquor Store The Deli The Grocery Store The Farmers Market The Food Delivery Service 18. Consumer electronics Gadgets Galore Tech Finds Electronic Essentials Digital Delights Audiophile Heaven Home Theater Nirvana Camera Crazy Gadget Guru Phone Cases Galore Laptop Chargers Computer Accessories 19. Bookstore names The Book Nook The Reading Room Bookworm Paradise Literary Haven Page Turners First Edition Finds Rare Books Textbooks Galore Graphic Novels Children's Books Young Adult Fiction 20. Movie store names The Movie Store The Video Shop Streaming Essentials Cult Classics 21. Music store names The Record Store The Music Shop Vinyl Heaven Digital Downloads Live Music Tickets Musical Instruments DJ Gear Headphones Galore Speakers Galore 22. Game store names The Game Store Board Games Galore Video Games Trading Cards Collectibles Puzzles Outdoor Games Party Games Toys & Games Sports Games Casino Games 23. Personal care and beauty store The Beauty Shop Skincare Essentials Hair Care Heaven Makeup Maven Nail Polish Galore Perfume Paradise 24. Handmade soap shop Cheekily Handmade Soap Nook Soap Connection Silkroad Handmade Soap Handmade Soapful ArtisanAlchemy Soaps PureCrafted Suds VelvetVista Soaps HandmadeHaven NatureNurture Soaps CraftersCove Soaps ScentedSculpture OrganicOasis Soaps HeavenlyHandmade Soaps ArtistryAblaze SilkenSuds Sanctuary HarmonyHeritage Soaps RusticRoots Soaps TranquilTincture Soaps MoonlitMingle Soaps VintageVerve Soaps EssenceElegance LavishLather Co. SerenitySculpt Soaps VelvetVerve Creations HandcraftedHarbor AromaticArtisan Soaps Nature'sNectar Soaps Bloom&Bubble RadiantRoots Soaps CraftedEssence ScentedSymphony GentleGlow Soaps WholesomeHarbor Soaps LavenderLoom Soaps VelvetVista Artisan Soaps PurityPetal TranquilTide Soaps EnchantedEmbrace Soaps HeritageHues Soaps EtherealEssence HandmadeHarbor PureCraftsmanship Soaps VintageVista Soaps Nature'sNook Soaps Real-life store name ideas and examples For more inspiration, check out these eCommerce website examples —all built with Wix —that features some wicked store names. Nurturing Nature Cards Nurture Nature Cards  takes a literal, yet endearing approach to its store name. Its name reflects the nature of its signature products: 100% plantable gift cards that bloom into Swan River Daisies. Cordina Hair A popular, yet timeless formula for naming a business: using your own name to reflect that your business is an extension of yourself. Cordina Hair  is aptly named after its founder, Yanika Cordina, who invented a new, heatless way to curl hair while on a personal mission to keep her own hair healthy. Altered States Altered States's name reflects the mission of its brand: to encapsulate the essence of urban culture and blend sophistication with high-end fashion. Altered States aims to alter the face of fashion with high-quality hoodies featuring one-of-a-kind designs. Get inspired by eCommerce website design ideas. Tips for creating a store name There’s a lot to consider when building an eCommerce website , choosing eCommerce templates  and figuring out what exactly is an online store . Selecting the right name for your business is paramount. It's the first impression you make on your audience. A well-chosen name communicates your brand identity, values, and purpose. It's the pillar of your brand's foundation, influencing customer perception, market positioning, and ultimately, your success in the competitive landscape Daniele Pitkowski, Product Marketing Manager - Alternative Flows at Wix.com Learning how to name a business  is one of the first things you’ll need to tackle when starting your business . Here are some things to keep in mind when brainstorming names. 01. Reflect your brand and keep it personal Your business name may reflect what you're selling, or it may not. Either way, it should clearly communicate your brand identity . The name you pick can describe the types of products you intend to sell or be connected to something meaningful to your brand. Ideally, it will do both. A great example of this is Wix merchant Izzy Wheels . The store, founded by sisters and artists Ailbhe and Izzy Keane, offers stylish and colorful wheel covers for wheelchairs. The brand is named after Izzy, who initially sought a creative solution for personalizing her own wheelchair. To create a personal online store name, start by considering words that reflect your brand's essence and values. Consider using a nickname, pet name or your own name. Combine elements like your product type or a unique feature. Incorporating personal touches or storytelling elements can make the name more engaging and relatable to customers. 02. Be creative Choosing a creative name for your online store can set you apart from competitors and attract more customers. Think outside the box for product offerings, marketing strategies and customer engagement. Consider running interactive social media campaigns or introducing customizable products. Implement creative storytelling techniques in your brand communication to build a deeper connection with your customer base, making your business memorable and unique. Creativity in naming is a skill that can be cultivated with practice and experimentation. 03. Make it memorable Some of the best (and most memorable) online store names are short: Amazon, WayFair, Zappos, and Chewy, to name a few. Long names can be hard to remember and may get cut off in some online spaces like social media and search result headlines. The above business names share another common trait: they don't list a specific product or product type. Jeff Bezos, Amazon's founder, specifically chose the name Amazon—paying homage to the large river in South America—because he wanted his product line to be just as limitless and expansive as the river. Similarly, you should consider names that are broad enough to grow with your business, particularly if you plan to expand beyond your initial product offering. 04. Keep your online store name simple Don't forget to say the name you’re considering out loud. Is it easy to pronounce? Does it sound professional and pleasant? Fun fact: Bezos originally wanted to call his company Cadabara, a play on the word “abracadabra.” But not long after, he changed it to Amazon after hearing someone accidentally call it "Cadaver." Simplicity is key. Choosing a name with an easy spelling and pronunciation, secures quick recognition and recall. A great business name captures attention, evokes emotion, and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values. Daniele Pitkowski, Product Marketing Manager - Alternative Flows at Wix.com 05. Make sure your domain name is available You should always check to see if your business name is available as a domain name when you're learning how to make a website from scratch . You can use Wix’s free Domain Name Search  to check availability and see if there are any potential conflicts with other businesses. Searching for domain names can additionally reveal alternatives and name variations. For example, let's say you sell video games and want the name gamestore.com. That domain isn't currently available but "gamesuperstore.net" and "gamestores.biz" are both free (as of the date of this post). Also, worth nothing: Wix users get a free domain name for a year with select Wix Premium plans . 06. Check legal restrictions In the U.S., each state has its own set of rules and regulations for business names, so it pays to do your research before landing on a name you love. For example, most states have rules around using business entity identifiers like Inc. and LLC. In other cases, your name can't be misleading or too similar to another existing business; you need to acknowledge the significance of intellectual property. It can't imply that your company is part of the federal government. Certain words, like FBI or CIA, are off-limits (for obvious reasons). The US Patent and Trademark Office  database can further help you determine if your name has been trademarked. Top online store name generators We've touched on a few different ways to start researching online store names above, but here are a few helpful tools worth using. It can be helpful (and fun) to mix and match the results from multiple tools. Wix Store Name Generator  - Wix’s free tool lets you search by keyword and industry type, then produces dozens of creative suggestions in seconds. You can get suggestions specifically tailored to your main business, as well as any podcasts, apps, or other properties that you manage. Namelix  - Namelix creates business names based on name style (e.g., names involving real words or alternate spelling), the level of randomness you’re seeking, and brand info. Looka  - Looka accepts keywords or abstract ideas (like “premium” and “ambitious”) to generate store names. It additionally lets you specify the desired length of your name. NameSnack  - NameSnack generates more than 100 short, brandable business names and immediately tells you whether the name is also available as a domain. Behind the Name – This one’s not specifically a business name generator, but it’s a great brainstorming tool. It’s a searchable database of over 25,000 names from different cultures, periods, and mythologies. Search by first name, surname, or find names by searching for criteria like usage, meaning, or origin. Online store names FAQ How can I create a catchy business name? To create a catchy business name, consider using wordplay and alliteration to make it memorable. Incorporate creative techniques like puns or rhymes, and keep the name short and snappy. Ensure it resonates with your target audience and reflects the personality of your brand. What are the legal considerations when selecting a store name? Before finalizing your store name, conduct a trademark search to ensure it’s not already in use. Register your business name with the appropriate governmental authority and secure domain names to protect your brand online. How do I choose a business name for Google Merchant Center? When selecting a business name for Google Merchant Center, make sure it accurately represents your brand and aligns with your website and promotional materials. Keep it short and avoid suffixes like "Inc.," "Co.," or "GmbH." Refrain from using promotional text such as phone numbers or sale announcements, and don't include offensive or inappropriate language to comply with Google's guidelines. What are some branding tips for creating shop names? Your shop name should reflect your brand’s identity and values. Use descriptive words that convey the essence of your business, and consider how the name will appear on marketing materials and digital platforms. Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Photography business names Craft business name ideas

Bring your inspiration to life with a Wix website →   When you  create a website from scratch, it’s a lot like perfecting your favorite recipe. You’ve got to nail the right ingredients, methods and processes to result in a mouth-watering baked good.  Luckily, there are already plenty of recipes out there to follow and give bakers the foundations for creative inspiration. And with the U.S. bakery market expected to reach nearly $149 billion by 2032 , having a standout website is more important than ever. But what about bakery website designs— how do you plan a website  that will represent your business perfectly online?   As a baker who’s ready to learn how to make a bakery website , you can find inspiration from our compilation of the best bakery websites below. We’ll also dive into what a website is , what to include and why bakery websites are beneficial for business, alongside tips you can implement on your own.  Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best bakery website examples Your bakery’s website is the perfect way to showcase what makes your treats special and invite customers to experience your brand online. This guide features standout bakery websites that strike the right balance between mouthwatering visuals, clear information and easy-to-use features that help drive orders and visits. It's all about finding the best website designs  for bakeries. By exploring these examples, you’ll discover how bakeries are using design, storytelling and smart functionality to create an inviting online presence. Whether you’re launching a new bakery or refreshing your current site, these ideas offer practical inspiration to help your business stand out. How we selected the bakery website examples Selection criteria Why it matters Appetizing visuals High-quality photos that make products irresistible Clear menu presentation Easy-to-find and understand offerings that help customers decide quickly User-friendly ordering Seamless options for online orders or reservations Mobile responsiveness A smooth browsing experience on any device Brand personality Design and content that reflect the bakery’s unique style and story Simple navigation Makes it easy for visitors to explore the site without hassle Calls to action Clear prompts that guide customers toward ordering, booking or contacting "One of the things that helped me grow the most was creating my own website, where I can show everyone how I can help them." - Elena Blanco, child educator specializing in learning difficulties 15 best bakery website examples We’ve compiled a list of the best bakery websites built on Wix for your inspiration. Each of these bakeries artfully combines design elements, functional features and content variety to create a compelling website. While exploring these bakery website examples, you can gain insights into the types of elements you want to incorporate when building your bakery's site in the future. A Spoon Fulla Sugar  Eclair Bakery  Little Pearl Breads  Amoroso's Bakery Lima Cakes  Get Whisked  Southworth Sourdough Forma bakery Yori’s Bakery Vander Ploeg Bakery Shaz Confections Zserbó Bakery Blonde Bakery  The Beach Cottage Bakery  Sweetcie Pie 01. A Spoon Fulla Sugar    A Spoon Fulla Sugar  has a bakery website that perfectly reflects the essence of this artisan cake shop. Using a visually captivating design, the site’s pink and green color scheme strikes a balance between sophistication and modern vibes, utilizing light pink for a touch of elegance and cool mint green to add a sense of freshness and depth. Be inspired by other colorful website examples, including these : Purple websites Green websites Blue websites Pink websites We love how their website menu is meticulously organized and structured, ensuring that visitors can easily navigate through the bakery’s various offerings. Because the bakery website features a diverse range of content—from wedding cake details and custom goods, to scheduling a dessert bar—the site’s navigation highlights the most important items for customers, facilitating an easy user journey with clear hierarchy and concise copy.   Like what you see? Build your own bakery website using this same template. Template name:   Cake shop website template 02. Eclair Bakery  Eclair Bakery  is a New York City-based artisan bakery, offering a full menu of Parisian inspired creations by Chef Stéphane. Whether visitors are seeking catering for a big event, or want to enjoy an individual meal, Eclair’s bakery website allows them to view an extensive online ordering menu for pick-up or delivery. The website's engaging video backgrounds and high-quality images bring Eclair's sweet and savory pastries to life, stirring bakery enthusiasts' taste buds even before placing an order. Like what you see? Build your own bakery website using this same template. Template name:   Chocolate shop website template 03. Little Pearl Breads  For the owner of Little Pearl Breads , Macey Merlak, baking healthy bread is a lifelong passion that she wants to share with her customers. This passion is shown throughout her bakery website, where an inviting and cohesive design entices visitors to explore her organic products before making a purchase. Adding a blog is an excellent way for Macey to showcase her expertise even further, by sharing a repertoire of her favorite recipes. This not only emphasizes her dedication to baking but also enhances the website's SEO by utilizing relevant keywords and trending topics. Like what you see? Build your own bakery website using this same template. Template name:   Cake shop website template 04. Amoroso's Bakery Amoroso's Bakery  welcomes you with a heartwarming story rooted in from-scratch baking. The site’s design uses family photos and simple navigation to build trust and make the browsing experience feel like you’re visiting a beloved neighborhood spot. What sets this bakery website apart is its built-in eCommerce feature, with an easy-to-use shop offering nationwide shipping. From classic cakes to special wedding designs, you can order online for any occasion. The dedicated wedding cake section and inviting product galleries make it simple for customers to buy or plan a celebration, showing just how approachable and functional a bakery website can be. Like what you see? Build your own bakery website using this same template. Template name:   Bakehouse (rustic) website template 05. Lima Cakes  Lima Cakes  elevates baking and bakery websites into a true art form. The homepage is adorned with a black and white color scheme and trendy gradient background, giving their stunning cakes the spotlight.  An image of the bakery’s gorgeous cakes is followed by a captivating video of one of the cakes in the process of being made. Both pieces of media content are high quality, offering a tempting glimpse into the artistry behind each creation. As we scroll further, we meet the founder of Lima Cakes, Sona, who introduces herself in a warm and informative manner. She shares her unique, artistic approach to cake making, highlighting her passion and skill. Sona also proudly displays the numerous wedding cake awards she has won and the publications she has been featured in, instantly establishing her credibility and reputation for new visitors. Like what you see? Build your own bakery website using this same template. Template name:   Pie shop (cozy) website template 06. Get Whisked  Get Whisked  greets visitors with an engaging splash page, which acts as an introduction to their business before visitors click through to the bakery website. The splash page presents an enticing image of pastries in the making, accompanied by their custom logo, business name, and the slogan "Love at First Bite." The same captivating choice of imagery is used throughout Get Whisked's website, using a mix of quality GIFs, photographs, videos and vector art to represent their passion and products.  Once customers arrive at the homepage, they’re greeted with the story of how Get Whisked started, along with images of the young baker at work. Scrolling further, a section titled "The Process" explains how each baked good is lovingly crafted using natural ingredients. Following this, a compelling call-to-action invites visitors to visit the shop, where they can order a range of Get Whisked products, from homemade pies to cakes and cookies. Like what you see? Build your own bakery website using this same template. Template name:   Cooking school website template 07. Southworth Sourdough Southworth Sourdough  is a fantastic model for turning a passion into an educational hub. This website design is clean modern and focused entirely on teaching the art of sourdough. Instead of selling bread it sells knowledge through beautifully presented ebooks and online classes. The layout is simple and direct making it easy for aspiring bakers to find guides on everything from starting a sourdough culture to mastering artisan loaves. What makes this site so effective is its clear mission to empower home bakers. By offering a mix of free and paid resources like downloadable recipes and comprehensive guides it caters to all skill levels. This approach is a powerful way to build a brand centered on expertise and community. It proves that a bakery website can be much more than a menu, it can be a classroom. Like what you see? Build your own bakery website using this same template. Template name:   Tea shop website template 08. Forma bakery Forma Bakery  is a strong example of how thoughtful design choices can help a bakery website stand out in a crowded space. Each section of the website is carefully organized, guiding visitors to what matters most—irresistible product photos, a convenient menu and easy ways to connect on social media. The clean layout gives plenty of breathing room so images of pastries and breads take center stage, while an artistic, custom font gives the brand a unique and memorable personality. This font is both stylish and easy to read, setting the mood for a modern bakery that values creativity as much as quality. Navigation on Forma Bakery’s site is straightforward, using clear links and icons for pages like their menu, location and Instagram. The design balances eye-catching visuals with practical structure, making it simple for visitors to explore what the bakery offers or find out how to visit in person. By combining minimalism with bold accents and a standout font, Forma Bakery gives readers plenty of inspiration for bakery website examples that are both inviting and distinct. Like what you see? Build your own bakery website using this same template. Template name:   Cafe website template 09. Yori’s Bakery   Yori's Bakery  brings a friendly, hometown vibe to its website with a full-width welcome photo and a focus on from-scratch baking. The clean, classic layout with a simple navigation bar makes it easy for visitors to browse pastries, custom cakes and holiday treats, creating a site that feels both familiar and reliable. The site does a great job organizing its wide range of baked goods without overwhelming users. Clear categories, dedicated photo galleries and menu links make the journey straightforward and enjoyable. Sections for custom cake orders and holiday specialties help customers find what they need for any occasion, showing that thoughtful structure and inviting design go hand in hand. Like what you see? Build your own bakery website using this same template. Template name:   Coworking company website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 10. Vander Ploeg Bakery Vander Ploeg Bakery  also known as Pella Bakery is a wonderful example of how to build a website around a unique specialty. The site immediately introduces its Dutch heritage and famous "Dutch Letters" giving visitors a clear sense of its brand. By featuring images of its historic storefront and sweet treats, the design creates a feeling of tradition and quality. The warm "Welkom" message adds a personal touch that makes you feel like you are stepping into their shop. This bakery website design shows how to blend local charm with modern convenience. In addition to celebrating its from-scratch baking traditions, the site features a contact form with an integrated map helping customers find the bakery with ease. A clear call-to-action for the online store makes its products accessible to customers everywhere. This is a smart approach for any bakery with a signature item, providing a great model for turning a local favorite into a nationally recognized treat. Like what you see? Build your own bakery website using this same template. Template name:   Bakery website template 11. Shaz Confections Shaz Confections  makes the “best crepe in Hong Kong,” a reputation which they’re sure to display at the very top of their homepage. The rest of the website's delicate design mirrors the finesse of their cakes and pastries. Warm, neutral colors and a combination of modern sans serif and cursive fonts in a modern style are used to build style and maintain visual interest.  Recognizing Hong Kong's international character, Shaz Confections has prudently translated their website's content into Chinese and English, making it multilingual and accessible to a broader audience. Like what you see? Build your own bakery website using this same template. Template name:   Cookie shop website template 12. Zserbó Bakery Zserbó Bakery  serves up a slice of European charm with a website design that is both elegant and personal. The site does a fantastic job of telling a story, immediately introducing the history behind its signature Zserbó pastry. The warm welcome message and backstory of the owner create an immediate connection making the brand feel authentic and inviting. Its clean layout and beautiful imagery let the baked goods speak for themselves. This bakery website is packed with features that build a strong community around the brand. A mailing list subscription invites visitors to stay connected while a dedicated blog offers a deeper look into the bakery's world. Sprinkling in customer testimonials throughout the site provides social proof and builds trust with potential new customers. These elements show how you can use a website not just to sell products but to create a loyal following. Like what you see? Build your own bakery website using this same template. Template name:   Ecommerce chocolate Boutique (retro) website template 13. Blonde Bakery  Blonde Bakery 's site is seriously sweet, thanks to its vibrant pink theme that pulls you right in. With "cake is life" front and center, Blonde Bakery keeps things fresh and fun. Their homepage gallery is a smart way to let visitors feast their eyes on their latest and greatest creations. Plus, clear descriptions and fun illustrations make the whole site a treat to browse. Blonde Bakery really lays out what they offer, from custom cakes for any party to treats for big events and even deliveries to your besties. They keep their site buzzing with fresh content by linking up their Instagram, so you're always in the loop on their newest goodies and deals. Like what you see? Build your own bakery website using this same template. Template name:   Wedding bakery (whimsical) website template 14. The Beach Cottage Bakery  When visitors arrive at The Beach Cottage Bakery ’s website, they are met with a full-screen image of freshly baked bread that makes the product almost tangible. The inviting visual draws visitors in to learn more about the bakery’s homemade sourdough loaves. From here, visitors can easily find the bakery’s About Us page , FAQ page  or order form to complete their journey whether that’s making an order or joining a bread-making workshop. A smart feature of the website is its "breaducation" section. Here, you’ll find answers to questions like "What is Sourdough?" and "Benefits of Sourdough Fermentation." By offering this content, the bakery builds trust in its products and shows its expertise, making it a go-to local business for all things sourdough. Like what you see? Build your own bakery website using this same template. Template name:   Food photographer website template 15. Sweetcie Pie Sweetcie Pie  uses a clever, scarcity-driven model that makes its website feel both exclusive and inviting. The design is simple and image-forward, with a rotating banner of delicious-looking pies that immediately grabs your attention. It clearly communicates that its pies and sourdough are available only at specific times, creating a sense of anticipation and encouraging visitors to plan ahead. This is a smart way to manage production for a home-based bakery while making each bake feel like a special event. The site excels at building a dedicated customer base through smart features. It prominently features a newsletter signup so fans never miss an announcement about the next bake, a great tool for direct marketing. Additionally, its "Bread Share" program is an innovative subscription model that guarantees recurring business and fosters a sense of community among sourdough lovers. This is a powerful bakery website example of how to build a business around scheduled offerings and keep customers coming back for more. Like what you see? Build your own bakery website using this same template. Template name:   Toy store website template The benefits of a having bakery website for your business  These days, especially when you start a baking business  from scratch, having a website to display your own creations   is a must-have. With the emergence of innovative baking trends—ranging from intricate cakes to gluten-free specialties and customized goods—it's essential   to claim an online presence that captivates new audiences and showcases your unique offerings.  When you start a business  of your own in the baking industry, the many benefits of a website include the ability to... Increase your bakery’s visibility online Many customers search for local bakeries and delivery services online. A website allows you to harness the power of SEO , to become more discoverable in search results, making your delectable creations accessible to a broader audience and eventually increasing web traffic .  Engage more with new audiences  Part of your bakery business plan  is likely to find ways to grow and diversify your audience.  Combined with social media platforms for your bakery, a website provides a platform for sharing updates, promotions and events to keep customers engaged. A professional and visually appealing site that showcases your baked goods will also enhance your bakery’s brand image and credibility.  Enhanced customer service and loyalty Providing the convenience of online shopping and payment wins customers' favor, especially with the increasing popularity of delivery and pre-orders. Additionally, you can keep them informed about business changes and improvements, fostering a sense of loyalty. Better business management  A business website  gives you tools to centralize communication with customers, create marketing campaigns, increase sales and streamline tasks, allowing you to manage your business effectively from a single platform. You’ll also have access to reports and analytics that offer insights into your business’s growth.  Increased sales potential  Allowing online purchases for pre-orders and delivery can significantly boost sales and revenue. With secure payment processes and invoicing tools, using this type of website  to manage sales makes it easy for customers to pay, and simple to track your own income, too.  What should a good bakery website include? 5 tips for making the best bakery website The best bakery websites look great while providing visitors with details about your products and tools such as online purchasing. Before you set off to create a bakery website of your own, you’ll want to make sure to include the right parts of a website , content and features. Let’s make sure you have the right vision and tools to get there. As you plan a website for your bakery business, keep in mind the following critical steps and components. 01. Use the right website building software  Establishing a professional website begins with choosing a user-friendly bakery website builder that gives you flexible website design  and business management tools, too. Your website builder should include a content management system (CMS) that allows you to effortlessly add, remove, and update web content  without compromising design quality or functionality. There are many advantages to using website-building software. Most importantly for small business owners, it helps save time and money. When considering how long it takes to build a website  using code, drag-and-drop technology accelerates the design process. Creating a baking site on your own, rather than hiring a professional, will also substantially reduce how much it costs to make a website . This can be especially helpful for a small business budget with limited in-house resources.  Learn more about some of the best AI website builders . 02. Register a domain name A domain name refers to your website’s URL, or, the web address people will type in to arrive at your site. Your domain name should be short and on-brand in order to make it memorable for customers, while setting your site apart from the competition.  Not sure how to choose a domain name? Here are a couple rules of thumb:   First, choose a domain that includes your name or business name or a relevant keyword, such as “bread” or “best bakery.” Next, include a top-level domain (TLD) that’s both professional and easy to remember. For example, .com  is a standard TLD for professional websites, but a newer TLD that’s industry or location specific may suit your bakery website. For example, .bakery, .cafe, or .food, or using a localized TLD for your country such as .us, .uk or .fr.  Pro tip: If your baking business doesn’t have a name yet, try a tool like a business name generator or use a bakery name generator  to gather ideas and inspiration before making this decision.  03. Find a bakery website template A professionally designed template is how some of the best bakery websites are made. Find a bakery template  that already includes some of the foundations you need to start. This will streamline the design process while allowing for customization so that it perfectly reflects your bakery’s own branding.  When searching for the best template for your business, be sure to look out for a solid website user interface  and website features  you need to be successful—such as image galleries, a blog, contact forms and online ordering with payment options.  04. Add the right webpages  Most websites (unless it's a one-page site) include the bulk of their website content dispersed throughout separate web pages. Each web page  has its own specific purpose and features, and is generally composed of a title, body text, imagery, video and links. Absolute must-have on your baking website include: A homepage, contact page, an About us page and a product pages with a descriptive menu or your baked goods. If relevant, you should include pages for an online store or delivery form for customers who want to place purchases conveniently online.  05. Use high quality images From your bakery logo  to supportive   photos, illustration and videos—imagery is one of the most powerful elements to tell your story. Whether you’re building visitors’ appetites with photos of your products or uploading video recipe content—make sure your images and video are always optimized and formatted for the web. This way, they won’t slow down your site and will appear of the highest quality to really make an impact on visitors.   As you build your bakery website, it's good practice to include alt text in your images. This short and descriptive text is important for web accessibility , on top of helping your site’s SEO performance.  Learn more: AI website examples Bakery website design: important questions to ask before getting started When designing a website for a bakery, your planning and design questions should focus on its aesthetics, functionality and user experience. Design How can the website best showcase high-quality images of my baked goods? Does its design convey my bakery’s theme (e.g., rustic, modern, artisanal)? Are there templates specifically for food-related businesses or bakeries? Logo and branding Does my incorporate my bakery’s branding elements, such as logos, color schemes and fonts? How will my bakery design highlight my unique selling points (e.g., handmade, organic, gluten-free)? Menu and product display How should my site display my bakery’s menu or product catalog? Should I include detailed descriptions of items, like ingredients or allergen information? Are there options for categorizing products (e.g., cakes, pastries, bread)? At its core, your bakery website's design should tell the story of your bakery. It should reflect the why behind how you got started, it should be representative of your branding and vibe. Get that right and the rest should follow. Discover inspiring winery websites and see how to create your own. Best bakery websites FAQ What's the best website builder for bakeries? The best platform for making a bakery website is one that is user friendly and includes robust features to support functionality, scalability, high performance and security. Since you’ll likely sell baked goods on your site, it’s a good idea to choose a platform like Wix’s eCommerce  solutions, which provides tools for managing online sales, shipping and accepting secure payments.  As a beginner with website design, be sure to find a website platform that supports professional templates. These are easy to set up and customizable, while saving time in the process. Of course, you’ll also want to consider your small business budget and find a platform that is affordable or offers a free trial before using premium features. What should a bakery website look like? A bakery website should include an attractive design that represents your brand. This means including relevant web pages, on top of branded website elements such as your logo, bakery colors and fonts. On top of that, having functional elements such as contact forms, ordering forms, and an online store will benefit visitors and give them a good customer experience.  These days, it's especially important that your website looks just as good on mobile devices as it does on desktop. Before you publish your site, it’s a great idea to run through a website launch checklist  to ensure it looks great and functions well. What is the most profitable bakery item? The most profitable bakery items are often those with high demand and low production costs, such as cupcakes, cookies and artisanal bread. These items appeal to a broad audience, are easy to scale and can be sold in large quantities. Specialty items like wedding cakes or custom-decorated desserts may also be highly profitable due to their higher pricing and the added value of personalization. Adding trendy flavors or unique twists can further boost sales and set your bakery apart. Does a bakery need a website? Yes, a bakery needs a website to effectively reach and serve its customers. A website allows customers to discover your offerings, check your menu and even place orders online. It boosts your visibility, especially when people search for local bakeries, and builds trust with potential customers. Additionally, it enables you to showcase your brand, highlight specialties and stay connected through updates, events or promotions.

Ready to let your work shine? Build your portfolio →   A great marketing portfolio is one of the most effective tools for advancing your career, and creating one is easier than you think. Forget about attaching files to emails or sending clunky PDFs. Building a portfolio website gives you a professional way to present your work and skills all in one place. Portfolios aren't just for designers or artists. For marketers, they offer a powerful way to show how you think and what you can achieve. This guide will walk you through what to include in your marketing portfolio and provide inspiring examples to help you create a site that gets you noticed. Learn more: How to make a portfolio Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to create a marketing portfolio A marketing portfolio is a collection of work samples that showcase a marketer's skills, experience and accomplishments. It can be used to apply for new jobs, attract new clients or simply demonstrate one's expertise in the field. Include a short bio, resume, contact info and a few strong work samples with explanations, data and testimonials. Even if you’re just starting, mock projects, volunteer work or freelance gigs can help you build a solid foundation. Use a portfolio builder like Wix to create a clean, professional site fast. You’ll get customizable templates, mobile-friendly layouts and AI tools to help organize your work. What should a marketing portfolio look like? Portfolio basics How to do it Pro tip Short bio Write 2–3 sentences about your background, interests and what drives your work Add a mission statement that reflects your values and focus Resume Include a clear, updated resume with key roles, skills and achievements Highlight results using numbers and outcomes Contact info Add a contact page, email address, social links and a simple contact form Make it easy to find—also include it on your About page and footer Work samples Pick 3–5 of your best projects with strong visuals and real results Prioritize work with measurable impact or creative solutions Process explanations For each project, explain the goals, your role, the strategy and the results Use bullet points or short paragraphs to keep it scannable Testimonials Ask past clients or team members for 1–2 sentence quotes about working with you Place next to relevant work to build trust Awards and recognition List any industry awards, press mentions or certifications Use logos or badges to make it visual Printable version Create a simplified PDF with a cover page, resume and top work samples Keep it short and brand it with your logo or personal style Learn more: Best portfolio website builders Marketing portfolio examples Portfolio examples Web portfolios   Sample portfolio websites How to create a marketing portfolio Here’s how to build a marketing portfolio—the type of website that presents your work in the best light and captures the attention of your audience: Choose an online platform Create a compelling homepage Design a strong About page Showcase your best samples Explain your work process Make yourself easy to contact Regularly update your marketing portfolio 01. Choose an online platform Pick an online platform that lets your marketing portfolio look sharp and professional without extra hassle. Choose one with customizable free website themes designed for marketers, so you can easily showcase projects, results and skills in a clear, organized layout. Make sure it loads fast and works smoothly on phones, tablets and desktops, so visitors get a great experience every time. A convenient way to get started with your online portfolio is to create a website for free using Wix. The entire process of learning how to build a website , from inception to publication, is completely free, and there’s a wide selection of portfolio templates that you can customize according to your needs. You've also got AI-powered portfolio tools, including an AI website builder and tools for auto-arranging your photos into projects. Test drive the AI website builder. Building a portfolio with Wix includes a domain name , secure web hosting and robust security infrastructure . 02. Create a compelling homepage As you build your portfolio website, remember your homepage sets the tone. It’s the first impression people get of your work, so it needs to communicate who you are and what you do in just a sentence or two. Think of it like a professional model portfolio —immediate impact, no fluff. Check out these web design portfolio examples to get a feel for how others introduce themselves clearly and confidently. Keep the layout clean. Avoid walls of text, jarring color combinations or too many visuals competing for attention. Your homepage isn’t where you show everything—it’s where you point people in the right direction. Make sure it links clearly to your portfolio page and work samples. You’ll also want to guide visitors with simple calls-to-action near the top of the page. A button like “Contact me” or “See my work” helps turn curiosity into connection. A good homepage doesn’t beg for attention—it channels it. Learn more: How to make a UGC portfolio How to make an interview portfolio How to make a communications portfolio How to make an engineering portfolio 03. Design a strong About page Don’t forget to include an About page as well. This is where you can place your professional bio , resume and links to your LinkedIn page and other relevant social media profiles. This page should summarize your professional experience and highlight your achievements in a way that sets you apart from others in the field. Ideally, it will explain how you got to where you are today and the purpose behind your work. You can also include a handful of customer testimonials to add credibility to your claims and for "proof points". 04. Showcase your best samples Here comes the meat of your marketing portfolio: your work samples. Begin by creating a separate page titled Portfolio or Work. This will be the canvas for presenting your most successful projects. Most likely, you’ll have several projects to choose from. Rather than attempt to showcase all of them, carefully select the ones that best represent what you’re capable of. Remember, quality is better than quantity here. First, site visitors won’t want to sift through dozens of samples in search of your best work. Second, an in-depth analysis of 5 projects is far more compelling than a minimal commentary on 50. If you’re stuck on which samples to include, consider the following: Prioritize examples with great results: As you scan past projects, start with the ones that delivered the strongest outcomes. Look for measurable data and impressive metrics, anything that shows impact. For example, “increased organic traffic by 60%” or “grew membership by 25%.” Include specific numbers wherever possible to highlight measurable results. Showcase your most innovative ideas: Perhaps you helped orchestrate a project launch, managed a successful rebrand or introduced a new marketing channel to a client. Providing such an example in your portfolio can emphasize your creativity, outside-the-box thinking and project management skills. Highlight an integrated marketing campaign: If you’ve successfully pulled off a complex digital marketing project—for instance, a campaign that integrated website content, social media content, email marketing and more—you should absolutely highlight that in your marketing portfolio. This will show that you are a strategic thinker and know how to target different audiences across a wide range of channels. Add case studies for each project To give each sample depth, create a short case study using the STAR format (Situation, Task, Action, Result). Explain the project’s goals, your specific role and responsibilities, the challenges you faced and the final results. Concrete numbers and insights help readers understand how you work and the value you add. Include the client or industry and the tools you used in each case study. Add visuals Strengthen each sample with visuals like images, videos, screenshots or infographics. These make your work more engaging and easier to understand—especially when displaying complex campaigns or creative assets. 05. Explain your work process Selecting your work samples might be the trickiest part of creating your marketing portfolio, but it’s not the final step. To do justice to your experience, you’ll need to explain the context behind each project. You can place these explanations side-by-side examples of your work, or share case studies and other insights on your website’s blog. As you explain your work process, be sure to include the following elements: The goals behind each project Your role and responsibilities The challenges you faced and how you overcame them An overview of the process from start to finish The final outputs and results 06. Make yourself easy to contact Finally, encourage visitors to reach out by placing your contact details in various places across the site. Anticipate where people might look for your contact details, and place the information there. This includes the website’s footer and the About page, as well as a dedicated Contact page. It’s also important to include a contact form on your site. This way, visitors won’t need to copy and paste your email address on a separate tab, but can instead send a message directly through your website.   Make sure to share your portfolio link widely and include it on resumes, professional profiles and email signatures. 07. Regularly update your marketing portfolio Your marketing portfolio should grow with your career. As you take on new projects and build your expertise, make it a habit to update your portfolio regularly. This keeps your work relevant and highlights your current skills. Every time you complete a project or hit a major milestone, add it to your portfolio. On the flip side, if older projects no longer reflect your abilities, remove or refresh them. Regular updates keep your portfolio relevant and ready to impress potential clients or employers whenever opportunity knocks. Updating your portfolio at least once or twice a year ensures it reflects your most recent accomplishments and skills. By consistently refining and improving your portfolio, you'll ensure it remains a true representation of who you are as a marketing professional and what you can achieve. Why you need a marketing portfolio As Hani Safe, product lead (Showcase) at Wix puts it: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." A marketing portfolio is a powerful tool for any marketer wanting to highlight skills and achievements. Paired with a strong resume , it can give your career a serious boost. A resume tells what you do, but a portfolio shows how you do it. That makes your experience more convincing to recruiters and clients. People are more interested when you back up your claims with real results. Whether your focus is SEO, advertising, social media or any other marketing area, your portfolio is where you prove your expertise. Putting your professional portfolio  online shows you mean business and builds trust in your skills. Beyond showcasing your work, a marketing portfolio inspires potential clients or employers. When they see clear, compelling examples, they can picture the impact you’ll bring to their projects. What to include in a marketing portfolio As you start to piece together your marketing portfolio, here’s a quick checklist of the elements you should include: Short bio Your bio is often the first real impression people get, so keep it sharp and personal. Write a short paragraph that explains what kind of marketing you do, who you do it for and why it matters to you. This is your chance to position yourself—not just as someone with experience but as someone with a clear point of view. If you specialize in branding for wellness startups or drive paid growth for eCommerce brands, say it. Add a mission statement if it fits your style. For example, “I help purpose-driven brands turn values into results through clear messaging and targeted campaigns.” A strong bio works like the intro on a professional model portfolio: it sets the tone and helps people understand who they’re dealing with. Resume Instead of linking to a static PDF, turn your resume into an interactive section of your site. Highlight roles that connect directly to your best work and explain the value you brought to each one. Include your job titles, the companies or clients you worked with and 1–2 outcome-based bullets for each. For instance, “Launched paid media campaigns for a boutique fashion brand, increasing clickthrough rates by 47%.” Mention tools you’re comfortable with (like Google Ads, Klaviyo or Webflow) and certifications that help validate your skills. A downloadable PDF is still a good backup—especially for recruiters—but let the live version do the talking first. Contact details Make it easy for people to reach you no matter where they are on your site. A contact page is a must—it should include your name, email, a short message form and links to relevant platforms like LinkedIn or Instagram. If your work is visual or campaign-focused, an Instagram feed can be just as compelling as a project gallery. You can also add a simple contact bar or sticky footer to every page with a “Let’s talk” button. Samples of your best work This section is where your portfolio earns its keep. Create a dedicated Work or Projects page with 3 to 5 strong samples. Each project should include visuals, a short intro and a breakdown of the challenge, strategy and results. For example, one marketer might show how they led a rebrand for a local gym chain, developing new messaging and a social media rollout that grew membership by 25% in two months. Another might highlight a lead-generation funnel that turned a cold email sequence into a 10% conversion rate. Use performance data wherever possible and keep each story focused. Visitors should be able to understand what you did and why it worked—fast. Testimonials Social proof is one of the strongest assets on a portfolio site. Include short, specific quotes from clients, collaborators or past managers. A testimonial like “They helped us pivot our digital strategy mid-campaign and still hit our KPIs” is far more powerful than generic praise. Place testimonials alongside the projects they relate to or give them their own section with names, roles and photos if you can. If you’ve done work for recognizable brands say so. It builds trust fast and adds weight to your story. Awards and recognition Awards, certifications and press mentions reinforce your authority without you having to say much. If you’ve earned a HubSpot certificate, completed Meta Blueprint or been featured in a marketing roundup, include those here. Visuals like badges or logos make this section easier to scan and remember. You can also add quick blurbs like, “Named Top Freelancer on Upwork in 2023” or “Featured in DesignRush’s top 10 portfolio websites.” Just like in a professional model portfolio, where brands or editorials add instant credibility, these elements do the same for marketers. Cover page and table of contents For interviews, proposals or client meetings, a downloadable version of your portfolio can still be useful. Create a clean cover page with your business name , role, website and optional logo . Then include a simple, clickable table of contents linking to each section or project. This works well for people who prefer PDFs or need something they can review offline. It also shows that you’ve thought about how your work gets presented—not just online but across different formats. In short, it says you’re organized, professional and ready to pitch. Marketing portfolio examples Once you've selected the elements to include in your marketing portfolio, take a look at these examples to jumpstart your inspiration: 01. Steve Wolf Designs This graphic design and branding studio  builds meaningful brands through design. To generate immediate interest in their work, they place images of their projects front and center on the homepage. Using their online marketing portfolio, they’re able to increase the visibility of their brand and capture the attention of their clients. Looking to start a marketing business ? Our guide has you covered. 02. Taylor Engle Anderson This portfolio site  from Taylor Engle Anderson showcases her work as a writer, editor and marketing and PR specialist. The homepage introduces her professional identity and invites visitors to explore her storytelling, while the site is organized into sections like “Work,” client testimonials, PR offerings, a blog with insights on writing and marketing and opportunities to collaborate or shop. Visitors can view her services, read her blog posts and learn more about her approach to brand storytelling and public relations. Creating a marketing portfolio without experience If you don't have any experience in marketing, you can still build a marketing portfolio. Here are a few tips: Start with personal projects. If you don't have any experience working with clients, you can start by creating marketing materials for yourself or your friends and family. This could include designing a website, creating social media content or writing blog posts. Looking for inspiration? Think about exploring these gestalt principles to get started. Create mock projects : Mock projects are hypothetical campaigns or strategies designed to showcase your skills and creativity. For example, create a branding campaign for a known company or a content strategy for a fictional business. Label them as mock projects to stay transparent while highlighting your abilities. Volunteer your services. Many nonprofits and small businesses are looking for volunteers to help with their marketing efforts, which helps you gain experience and build your portfolio. Take on freelance projects. Once you have some experience, you can start to take on freelance marketing projects. This gives you the opportunity to work with different clients and build a more diverse portfolio. Contribute to open-source projects. There are many open-source marketing projects that you can contribute to. This is a great way to gain experience working on real-world projects and to collaborate with other marketers. Participate in marketing competitions. There are many marketing competitions that you can participate in, helping you test your skills and get feedback from other marketers. Learn how to make a PR portfolio   that wins over clients. Marketing portfolio best practices Here are some best practices for creating a marketing portfolio: Tailor your portfolio to your target audience: What skills and experience are they looking for? What types of work samples would they find most impressive? Choose high-quality work samples: Your portfolio should only include your best work. Take the time to edit and polish your work samples before you add them to your portfolio. Tell a story with your portfolio: Each work sample should tell the story of a successful marketing campaign or project. Be sure to explain the goals of the project, the strategies you used and the results you achieved. Use visuals: Use visuals to make your portfolio more engaging and easy to skim. Add images, videos, infographics and intentional color combinations to bring your work to life and show your creative range. Tip: Include images in WebP file format for better website performance. Make it easy to navigate: Your portfolio should be easy to navigate and use. Visitors should be able to quickly and easily find the information they are looking for. Keep it up-to-date: Be sure to update your portfolio regularly with new work samples and accomplishments. Make it mobile-friendly: Design your portfolio with mobile users in mind. With so many people browsing on their smartphones, a responsive, mobile-friendly layout is essential for accessibility and a smooth user experience. Types of marketing portfolios Building your marketing portfolio is all about finding the best way to share what you bring to the table. The format you choose can make a big impact. This chart breaks down different types of marketing portfolios, what they include and who they're great for. Use it to craft a portfolio that truly reflects your skills and gets you noticed: Portfolio type What it includes Perfect for Personal marketing Brings personal achievements to life with case studies, testimonials, certifications or individual projects Freelancers and independent marketers Agency Showcases a range of client campaigns featuring results, client feedback and industry highlights Marketing or creative agencies Creative Features standout visuals and written work like ad designs, videos and social media content Graphic designers, content creators or ad specialists Social media Spotlights posts, campaigns, performance insights and audience engagement across platforms Social media managers or strategists Content marketing Highlights articles, blogs, SEO performance and project calendars for a content-rich portfolio Writers, bloggers and content strategists Product marketing Includes product details, launch strategies and connections with target audiences Product marketers Event marketing Shares event imagery, participant numbers, collaborations and media coverage Event marketers Performance-driven Breaks down numbers with metrics, growth statistics and ROI from analytics, paid ads or SEO efforts Marketers who focus on analytics or performance strategy How to create a marketing portfolio FAQ Is a marketing portfolio really necessary? In most cases, a marketing portfolio is crucial. It showcases your skills, accomplishments and creativity to potential employers or clients. A well-designed and planned portfolio demonstrates practical application of marketing strategies , campaigns and results, giving credibility to your capabilities. It's a powerful tool for highlighting your unique marketing approach and making a memorable impression in a competitive job landscape. How to create a content marketing portfolio? To create a compelling content marketing portfolio, build up a diverse range of writing projects to fully showcase your writing, strategy and results. Include case studies with measurable outcomes, highlight your ability to engage audiences and emphasize your understanding of various platforms such as social media. Use clear visuals, concise descriptions and provide context for each project. Check your portfolio reflects your storytelling ability and capacity to drive meaningful marketing results through strategic content creation. How to make a digital marketing portfolio? Build a standout digital marketing portfolio by featuring diverse campaigns and results that you've had a had in. Showcase your expertise in SEO, social media, email and analytics. Include case studies with measurable metrics and highlight skills in campaign planning, execution and optimization. Use a visually appealing format, incorporate visuals and data and demonstrate a deep understanding of digital platforms for marketing. Provide clear project descriptions and outcomes to illustrate your impact in the dynamic digital marketing landscape. How to make a marketing portfolio for beginners? Start with a portfolio builder, like Wix . Select the right portfolio template and get creating. Portfolio builders take care of all of your hosting and domain needs, as well as site security and reliability. How many pages should a marketing portfolio have? There's no one-size-fits-all answer to how many pages a marketing portfolio should have. The optimal length depends on several factors: Experience level: if you're an entry-level marketer, 1-3 concise pages of your best work should be enough. If you're at a mid-management level, consider 3-5 pages to demonstrate your experience. For a director or senior executive, 5-7 pages should be able to represent the impact you can make. Position type : if you're a specialist with a focus marketing niche, you'll want a few pages to really show off your skills. As a general market, you'll generally need a page per marketing discipline you have experience in. For example, one page to demonstrating your social media experience, another to show your SEO work. Prioritize focusing on the quality and impact of your work rather than sheer number of pages in your marketing portfolio. Each page should tell a compelling story and showcase your value contribution to past projects or campaigns regardless of how may you include. How much does it cost to create a marketing portfolio? You can create a portfolio for free, with a portfolio builder like Wix. Or opt for a paid plan, starting from $17 a month including domain name registration. If you choose to build a portfolio with a web developer or designer it can cost from several hundred dollars to several thousands not including hosting and domain name registration.

Looking for the best way to build your website? Get started with Wix  → Website builders for teachers make it easy to create a professional website for sharing resources, communicating with students and supporting online or in-person learning. W ith a website builder , you don’t need to be a designer or developer to create an amazing and effective website for your students. Whether you need to create a web resource for a physical school or a hub for fully online learning programs, a website builder can help you turn your ideas into reality—and looking at teacher website examples can help spark your own. Still, the platform you choose can have a significant impact on how long the project takes and how well the site suits your needs. To point you in the right direction, here are the best website builders for teachers and education sites. Learn more: How to open a website When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for teachers In this guide, we break down the top website builders for educators, with insights into how each one supports different teaching goals, from sharing resources to offering virtual lessons or selling course materials. You’ll find the tools and features that matter most for building a site that works for you and your learners, plus tips to help you get started with confidence. What we looked for Why it matters User-friendly design tools Saves time and simplifies site building for non-technical users Features for education and tutoring Supports course delivery, scheduling, digital downloads and more Customization and branding options Lets you personalize your site to match your teaching style and audience Content and blogging capabilities Helps you publish resources, updates or thought leadership to engage your audience Scalability and integrations Supports future growth with tools like email marketing, SEO and app add-ons Learn more: What is a website builder? 8 best website builders for teachers and educators Wix Morweb Dorik Duda Ning Edublogs Zoho uKit 01. Wix Wix  is a comprehensive website design  solution for all industries, including education. Teachers can choose from and customize a variety of beautiful, pre-designed education website templates  that work for schools, universities, online education and individual courses.  If you want an even faster solution, check out Wix’s chat-based AI website creator . It will turn your ideas into a professional-looking website in just a few moments. Key features:  Intuitive AI creator that can generate websites, copy and images Search engine optimization (SEO)  and marketing tools Marketplace  of expert services and templates Custom code and widget creation Fully managed website security Scalable and reliable hosting Online scheduling software E-commerce functionality Free blogging platform Domain registration Pricing: Free plans available.  Paid plans  start at $17 per month. Best for: Teachers who want a professional, secure and scalable website. Learn more about why using a website builder just makes sense. 02. Morweb Morweb is a website-building platform geared toward educational and non-profit institutions. It’s a user-friendly option that takes a modular approach so educators can easily pick and choose the functions they need. Key features:  Directory and map modules Resource management Fundraising pages Membership pages Event calendars Video courses Form builder Pricing: Starts at $149 per month. Best for: Educators with a physical location who want support for online classes. 03. Dorik Dorik provides an intuitive drag-and-drop, no-code website builder with support for AI features that make website building quick and easy for educators. It includes tools to engage with existing and prospective students, such as contact forms, subscription boxes and payment buttons. Key features:  AI website builder with image and text generation Multiple integrations, including with Airtable Ability to create membership sites Built-in marketing and SEO tools Multi-language capability Collaboration tools Blogging platform Pricing: Starts at $20.75 per month. Best for: Teachers with multi-language and membership site needs. 04. Duda Duda is a professional website builder mainly used by agencies and software companies, but it has features that make it appropriate for educator websites. Teachers can use the visual builder to start from scratch or choose from one of Duda’s educational templates.  Key features:  AI assistant for creating websites, text and images Templates and pre-designed website layout  elements SEO best practices built in E-commerce functionality Collaboration tools Pricing: Starts at $19 per month. Best for: Collaborative website building. 05.  Ning Ning is an online community platform that includes no-code website building tools that are perfect for teachers and educators. The platform offers seamless social integrations to make sure you can stay connected with your community on all their favorite platforms. Key features:  Marketing tools, including Mailchimp integration and social log-ins Forums, discussion pages and polls Ability to create member groups E-commerce functionality Blogging platform Event calendars  Pricing: Starts at $12.50 per month. Best for: Building virtual learning and networking communities. 06. Edublogs Edublogs is a blogging tool made specifically for teachers and educational institutions. It’s built on WordPress and has a longstanding reputation for providing cost-effective online tools for teachers, including its free plan. Key features:  Ability to embed videos into content Class management tools Private teacher feedback Free blogging platform for teachers User-friendly invite links Pricing: Free with limited features. Paid plans start at $39.95 per year. Best for: Classroom blogs and student management tools. 08. Zoho  Zoho is a popular customer relationship management (CRM) platform that offers additional tools, including its drag-and-drop website builder, Zoho Sites. You can customize Zoho Sites by adding integrations or editing HTML and CSS code, making it a great option for educators with some website coding knowledge who don’t want to build from scratch. Key features:  Multimedia support for images, videos, audio and animations Responsive website layout templates Visual drag-and-drop editor Ability to add collaborators Blogging platform Member portal Pricing: Starts at $5 per month. Best for: Educators who want flexible integrations and coding access. 09. uKit uKit is a straightforward business website builder with a streamlined user-friendly interface that’s feature-rich but not overloaded with extra bells and whistles. The smart wizard makes it easy to get started. After you input your details, it will create a basic website that you can customize further. Key features:  Drag-and-drop functionality Built-in promotion and SEO wizard Built-in mobile responsiveness Customizable typography Ecommerce functionality Pricing: Starts at $6.30 per month. Best for: Teachers who want a simple but professional website. Editor's note: All prices are updated as of December 25th, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to choose a website builder for teachers Each educator and classroom have a unique set of needs when it comes to online teaching. That said, here are the top factors for teachers to consider when choosing a platform to help build their business website . Learning curve and ease of use: Ultimately, the best option is one that you will actually use. Look for a platform that matches your level of experience with building websites. Customization options: The ability to customize the functionality of your website or integrate with any online learning tools you already use is a must. Marketing tools: For online educators, a website builder that offers a CRM  or integrates with the one you already use is essential for successful email marketing . Looking for platforms with a form builder  can also help you bring more leads into your funnel. Mobile responsiveness: With the majority of website visits coming from mobile devices, choosing a provider that offers mobile-responsive websites allows you to support your students on all their devices. Scalability: Look for a builder that can grow with you. It should be easy to add new webpages, functions and content. Customer support: Website building isn’t your main job—teaching is. Choose a website builder that offers reliable support in your preferred communication method, whether that’s phone, email or online chat. Secure and reliable hosting: Many website builders also offer web hosting . If you choose one of these, look for fast, secure and reliable hosting to ensure the best visitor experience for your students. Learn more: 11 best marketing strategies to grow your business . Is Wix good for teachers? Wix is generally considered to be a solid option for teachers. Its intuitive drag-and-drop editor makes creating a class or school website easy without coding or design experience. Teachers can effortlessly upload documents like lesson plans, post announcements via a blog, and embed educational videos, making it a great hub for keeping students and parents informed Learn more: Best website builders for beginners What should you include on your teacher’s website? A teacher’s website serves a few purposes, including:  Providing educational resources Connecting with students Supporting marketing for online learning products If you’re looking for web design inspiration, you can check out our guide on the best school website design examples  and how to make your own.  In the meantime, here are some sections to include when you build your teacher’s website: Custom domain name that reflects your name or brand and an appropriate tld domain extension . Portfolio page to list your educational offerings. About me/about us page that highlights your credentials and/or educational mission. Contact information, like your professional email address  and business phone number . Scheduling module for new or existing students to make time to speak with you. Testimonials on your homepage  or a separate page that demonstrate the value you’ve created for existing students. Social media links so visitors can connect with you on other platforms. While it’s not required, learning how to start a teacher blog  is a great idea. Creating a blog  empowers you to share your expertise and learning strategies with potential students. It’s an excellent way for new visitors to learn more about your teaching style and philosophy. Plus, if you optimize your blog content to rank for relevant keywords, you can use those pages to bring more people to your education website. Learn more:  What is a domain name? What is web design? Best website design inspirations Looking for a budget-friendly website builder? Get online without breaking the bank. Check out the best and cheapest website builder options. Best website builder for teachers FAQ Is Wix free for educators? Yes, Wix offers a free plan that teachers can use to understand how to create a free website. It’s an accessible way for teachers to start building a website at no cost. Wix offers premium plans with more features and a custom domain if teachers want to upgrade. How to build a website for school? To build a website for a school, start by choosing a website builder that suits your needs, like Wix. Make sure the website builder you choose includes plugins and integrations for event calendars, forms and photo galleries–useful for displaying school news, events and class activities.

Turn your ideas into a website you love with Wix →   In this article, explore the key components necessary for building a website for your taxi service. Whether you're just starting a business  or running an established taxi service company, ensure it meets the needs of both your company and your clients. From designing a friendly user interface  to implementing effective marketing  strategies, here's how you can make your taxi service website stand out. As the demand for convenient transportation options continues to grow, having a dedicated taxi service website can greatly enhance customer trust and satisfaction. Gone are the days when calling a dispatcher was the norm. By investing in this type of website , taxi companies can stay competitive and meet the evolving needs of their clientele. Learn more: How to create a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a taxi service website This guide walks you through how to create a professional taxi service website from start to finish. You’ll learn how to pick a domain, choose a Wix template, design your site with clear navigation and branded visuals, add booking and payment tools, optimize for SEO, and promote your business online. By following these steps, you can build a site that’s user-friendly, mobile-ready and built to grow with your taxi service. What makes a great taxi service website Feature Why it matters Easy online booking Customers can quickly schedule rides, making their experience smooth and convenient Payment integration Secure online payments reduce friction and make transactions effortless Clear contact information Helps visitors reach you easily, building trust and credibility Mobile-friendly design Ensures a seamless experience on phones and tablets, keeping your customers happy SEO optimization Increases visibility on search engines so more customers can find your service Real-time tracking Lets customers see their taxi in action, enhancing transparency and confidence What is a taxi service website? A taxi service website is a platform that allows customers to easily book and pay for transportation services.  It acts as the central hub for your business, managing everything from reservations and payments to driver tracking and customer support. Different components of websites for a taxi service business can include a booking site, a driver management portal, a customer service platform and a payment processing system. Learn how to make a business website  to get your online presence established. How to make a taxi service website in 10 steps Select a domain name and hosting platform Choose a website builder and taxi website template Design your taxi service website Add services and contact information Integrate booking and payment functionality Start a blog (optional) Create a mobile app Implement SEO best practices Market your taxi service website Maintain and update your taxi service website 01. Select a domain name and hosting platform To create your business website , start by choosing a domain name and hosting website . With the right domain and hosting, you're set to make your online presence impactful and accessible. Your domain name should reflect your branding  and be easy for customers to remember. A memorable domain name like "SwiftRides.com" not only sticks in the minds of potential customers but also communicates your service's essence. Use these tips when choosing a domain name  for your taxi service business: Keep it short and simple : Aim for a domain name that is easy to spell and remember. Think about how often people will have to type or say your domain— a shorter name reduces the chance of misspellings and enhances recall.  Include relevant keywords : Incorporate keywords related to your business, such as "taxi," "cab," or "rides," to improve visibility in search engines and make your purpose clear to potential customers.  Choose the right domain extension : While ".com" is familiar, consider alternative extensions like ".taxi" or ".transport" which may better reflect your business niche.  Avoid numbers and hyphens : These can confuse customers when sharing or remembering your domain. Stick to words only for clarity.  Make it brandable : Choose a name that reflects your brand identity and values. It should resonate with your target audience and instill trust.  Think long-term : Select a domain name that can grow with your business. Avoid overly specific names that might limit future expansions or service offerings. New to domain names? Learn more about what is a domain  and how it can impact your taxi service website. Selecting a reliable hosting platform is crucial for the performance and stability of your taxi service website. A good hosting provider ensures that your website runs smoothly and remains accessible to customers at all times. When choosing a hosting platform, consider the following factors: Uptime guarantee : Look for a provider that offers a high uptime percentage, ideally 99.9%. This ensures your website is available when customers need it, minimizing downtime and potential loss of business. Scalability : Choose a hosting plan that can grow with your business. As your customer base expands, you may need additional resources, so consider platforms that offer easy upgrades. This flexibility can help accommodate increased traffic without compromising performance. Speed and performance : Fast loading times are essential for a positive user experience. Research the hosting service's speed performance and read up on reviews from other users.  Customer support : Having reliable support can make a significant difference when facing technical issues. Opt for a hosting provider that offers 24/7 customer support via multiple channels, such as live chat, phone or business email .  Security features : Ensure the hosting provider offers robust website security  measures, including SSL certificates, malware protection and regular backups to keep your data safe and maintain customer trust.  Cost and value : While it's important to stay within budget, make sure to evaluate the overall value offered by the hosting service, including features, support and site reliability . Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Get started on creating your taxi service website with the Wix AI website design generator . 02. Choose a website builder and taxi website template Once you have your domain and hosting set up, it's time to choose a website builder  and template. Consider using Wix, which offers a user-friendly platform to design and customize your website without any coding knowledge. With Wix's automotive and cars website templates , taxi service businesses can easily figure out how to create a website that suits their needs. Choose a template that you can easily customize to fit your brand and business needs, looking for options to add or remove sections, change colors and fonts and insert media elements like images and videos. If you plan to add integrations like booking systems or online payment processing  gateways, ensure your chosen website template  is compatible with them. Additionally, make sure the template is mobile-friendly, as most customers will likely access your taxi service website from their phones. A mobile-friendly website design  helps create a seamless user experience design  across all devices. Explore these website building tips  to make your site shine. 03. Design your taxi service website Visual web design plays a significant role in attracting and retaining customers on your taxi service website. Your website layout  should reflect your brand identity and convey a professional image. Use consistent branding elements like colors, fonts and logos to create a cohesive look across all pages. When designing your taxi service website, consider the following best practices: Streamline site navigation :  Use intuitive and descriptive labels for menu items and consider adding a search bar to provide easy access to key information. Making it straightforward for users to move through your website will improve their overall experience and encourage them to return. Speed matters : Optimize images, videos and other media for fast loading times. Sites that load quickly improve website user experience  by minimizing wait times and improve search engine rankings, as search engines prioritize faster sites. This optimization can help reduce bounce rates and keep users engaged with your content. Make an impression with visuals : Use high-resolution images to showcase your fleet of vehicles, your team of professional drivers and real customer testimonials. Visuals are a powerful tool for building trust with potential clients, as they provide a tangible sense of the quality and reliability of your service. Engage with CTAs : Strategically place clear and compelling call-to-action buttons throughout your site to encourage bookings or inquiries. Effective CTAs can guide users towards taking specific actions, like online scheduling  for a ride or contacting customer support, thus driving conversions and customer engagement. Choose a cohesive color scheme and font : Select a website color palette  that aligns with your brand identity to create a visually appealing experience and evoke the right emotions. Use easy-to-read fonts and ensure consistency in style and size across your site. Well-chosen colors and typography  enhance the aesthetic and make content more accessible, attracting your target audience and improving user engagement. Create an engaging homepage :  Your homepage is often the first point of contact for potential customers, so make it count. Use high-quality visuals, compelling copy and effective CTAs to introduce your business and capture visitors' attention. Provide essential information like services offered, pricing and customer reviews to showcase your value proposition. Learn more: What is web design? 04. Add services and contact information Make it easy for customers to learn about your services and contact you. Create a dedicated page or section on your taxi service website that lists all the services you provide, along with pricing and any relevant details. This information will help potential clients understand what sets your business apart from others and make an informed decision when booking a ride. Here’s what to include on your services web page : Services provided : Clearly state the types of rides or services you offer, such as airport transfers or corporate transportation.  You can also mention any special offers, discounts or packages available to entice customers. Pricing information : Transparency is key when it comes to pricing. Mention your rates for different types of rides and the factors that may affect the final cost, such as distance, time of day or additional services like car seats or luggage handling. Fleet details : Showcase images of your vehicles, along with details like capacity, amenities and safety features. This information can help customers choose the most suitable vehicle for their needs. Driver credentials : Highlight the qualifications and experience of your drivers, including any certifications or training they have received. Customer testimonials : Include reviews or testimonials from past customers to build trust and showcase the quality of your services. Share specific anecdotes or success stories that illustrate how your team consistently meets or exceeds customer expectations, reinforcing your reputation for reliability and excellence. According to Charlotte Merle, the content manager of Trusted Shops: “Positive testimonials reassure prospects and encourage them to make a purchase, thus increasing your conversion rate." Include multiple ways for customers to reach you—like a business phone number , email and social media links. Implement live chat for real-time support on your site. Being accessible and responsive boosts your chances of converting visitors into paying customers. 05. Integrate booking and payment functionality To streamline the booking process and provide a seamless customer experience, consider integrating a booking system into your taxi service website. This allows customers to schedule rides directly from your site, eliminating the need for phone calls or emails and reducing manual errors. An integrated payment gateway also enables convenient and secure online payments. Some common features for taxi service websites include: Online booking system : Allow customers to quickly and easily book rides through an online platform with the least amount of steps as possible. A simplified booking interface with options for ride scheduling, vehicle type selection and special requests ensures a user-friendly experience. Fare calculator : A fare calculator gives users an estimated cost of their trip upfront, making it easier for them to budget and plan their journey. Real-time tracking : Provide live updates and real-time tracking of the customer's ride to enhance transparency and increase trust in your service. Payment gateway : Integrate a secure payment gateway that accepts various forms of payment, including credit cards, debit cards or mobile wallets. This feature makes the payment process more seamless and convenient for customers. Customer accounts : Allow customers to create accounts on your website, which can save their payment details and booking history for future use. This feature also allows for easier communication between you and your customers, enabling personalized offers and promotions. CRM : Utilize a customer relationship management system to manage bookings, track payments and handle customer inquiries. This tool can streamline your operations, improve efficiency and help you provide exceptional customer service. 06. Start a blog (optional) Starting a blog  for your taxi service can be an effective way to engage with customers, boost search engine visibility and showcase your thought leadership in the transportation industry. Use this platform to share helpful tips for travelers, updates on services or promotions and other relevant content. Think of it as positioning your taxis at the busiest city corners, ready to pick up new fares. A blog can help attract organic traffic to your site and establish your brand as a knowledgeable and trustworthy source. Some ideas for online blog  topics could include: Tips for navigating airports or traveling to popular destinations How to choose the right vehicle for different types of trips The benefits of using a professional transportation service over ride-sharing apps Customer success stories or testimonials Trends or innovations in the transportation industry 07. Create a mobile app Having a branded mobile app can be a valuable tool for your taxi service. It offers convenience, efficiency and a personalized experience for customers. A mobile app allows customers to easily book rides, track their journey and make payments on the go. Additionally, it enables you to send push notifications about promotions or updates directly to their smartphones. Expert tip from Sharon Hafuta, the SEO blog editor at Wix: "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." Learn more about how to make a website an app and get started with the Wix app builder to ramp up your business. 08. Implement SEO best practices Search engine optimization (SEO) is crucial for ensuring that your website appears at the top of search engine results when potential customers are looking for transportation services. . This improved visibility can lead to higher traffic, greater brand awareness and ultimately, more clients choosing your transportation services over competitors. Investing in SEO is an effective way to enhance your online presence and drive business growth. Here are some SEO features  to help optimize your taxi service website for search engines: Use local keywords : If you're a taxi service in New York, think of keywords  like "New York taxi" or "cabs near me." Adding these to your website content helps you appear in the top search results, making it easier for people to connect with your service. Optimize page titles and descriptions : Include targeted keywords in the titles and descriptions of each webpage. Keep these concise, informative and unique. Create quality content : Producing high-quality, relevant content can help attract and retain visitors on your website. Use keywords naturally throughout your content, but avoid keyword stuffing. Build links : To boost traffic and reputation, request backlinks from industry-related sites. Use both internal and external links within your content, such as linking your taxi rates page when mentioning transportation services, to enhance your website's standing with search engines. 09. Market your taxi service website A well-designed and informative taxi service website is only effective if potential customers know it exists and can easily find it. To achieve this, it's crucial to employ targeted marketing strategies  that can enhance visibility and attract visitors. Here are some ideas to help drive traffic to your taxi service website: Social media marketing:  Utilize platforms like Facebook, Instagram and Twitter to reach a broader audience, engage with potential customers and direct them to your website. Local listings and directories:  Register your taxi service on local directories and search engines like Google My Business to increase visibility within your community. Email marketing campaigns :  Build a mailing list and send out newsletters or promotional offers to keep your audience informed and encourage visits to your website. Local partnerships :  Collaborate with hotels, restaurants and other local businesses to cross-promote services and reach more potential customers. 10. Maintain and update your taxi service website Keep your taxi service website fresh with the latest info and services to offer a smooth customer experience. Update pricing, schedules, promotions and other details regularly for accuracy and clarity. Add online forms  for customer feedback to gather insights and improve your service. Ensure your site runs smoothly by checking for broken links, fixing technical issues and optimizing performance. This helps potential customers enjoy seamless browsing, boosting conversion rates and encouraging repeat visits. Why you need a taxi service website for your business Having a professional and user-friendly website for your taxi service can bring numerous benefits, including: Boosted visibility and accessibility:  With an online presence, customers can easily find information about your services and contact you at their convenience. This improves customer experience and drives more business.  Increased credibility:  A well-designed website with updated information instills trust in potential customers, making them more likely to choose your service over competitors.  Enhanced communication:  Your website acts as a 24/7 communication channel between you and your customers. You can use it to share updates, promotions or address any queries or concerns promptly.  Improved efficiency:  By integrating features like booking forms, payment gateways and CRM systems, your website can streamline processes and improve operational efficiency.  Taxi service website examples Explore effective taxi service websites built on Wix to see how they look and function. By examining these website ideas , you’ll discover website ideas  to enhance your own taxi service website. Bayside Taxi Bayside Taxi  is a trusted name in transportation on the Eastern Shore for over 20 years. Designed with the customer in mind, the landing page features clear call-to-action buttons such as 'Book A Ride' and 'Call Dispatcher', ensuring that booking a ride is just a click away. The company's phone number is prominently displayed, along with a seamless online booking form for added convenience. Union Taxi Union Taxi Service  boasts a sleek and modern homepage, featuring an interactive map and online chat. Their comprehensive services cover major airports like LaGuardia, JFK, and Newark, as well as local transportation across key areas. They also offer an online booking app, making it convenient and easy for customers to schedule rides at their convenience. Bluefish Taxi Bluefish Taxi  stands out as a premier taxi service on Martha's Vineyard, thanks to its innovative integration of Wix scheduling software. This system offers a seamless booking calendar experience for customers, making it incredibly easy to schedule rides at their convenience. The calendar allows users to view available time slots and book their preferred pick-up and drop-off times. How to make a taxi service website FAQ How much does it cost to create a taxi service website? The cost of creating a taxi service website can vary depending on factors such as the complexity of design, features included and whether you hire a website designer  or use a DIY platform. It's important to consider your budget and goals when deciding on the best option for your business. How often should I update my taxi service website? It's important to regularly review and update your taxi service website with any changes in services, pricing or promotions. Additionally, checking for technical issues and keeping content fresh can improve user experience and SEO ranking. A good rule of thumb is to review and update at least once every few months. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping

Build your website in minutes, try Wix for free today → Your choice of website builder makes the difference between spending hours wrestling with layout designs and effortlessly launching a stunning website. It dictates whether you can add that online store you’ve been planning, start collecting payments and quickly update your portfolio with new work.  As one of the leading website builders, Squarespace is certainly a popular choice to consider. That said, before you go all-in on a website builder , it’s best to take the time to explore alternatives to narrow down features that align with your specific needs and look for must-have built-in tools to achieve your goals.  Since many of you might not know how to build a website from scratch , we’ll explore the top 11 Squarespace competitors and highlight how they cater to new users (an AI website builder  is a great feature to look for) and what they have in the tank for advanced users.   Why consider other website builders? Before you dive in, it’s worth checking out all your options. Squarespace is a popular choice, but it’s not the only way to build a great website—and depending on what you need, it might not be the best fit. Some platforms offer more design flexibility, stronger eCommerce tools, better search engine optimization (SEO) features or pricing that works better for your budget.  Before committing to a platform, take a moment to explore what else is out there. The best website builder is one that works for you —not the other way around. Below are some top alternatives worth considering.  11 Squarespace alternatives to consider Wix   Wix Studio Weebly Shopify   Duda   Webflow Hostinger GoDaddy   Strikingly Jimdo   BigCommerce   01. Wix Building a website shouldn’t f eel like solving a puzzle—it should feel like arranging furniture in your dream space. Wix provides that level of intuitive control with its powerful drag-and-drop site  editor, assisting both complete beginners and seasoned designers.   Instead of getting stuck with rigid website templates , you get pixel-perfect creative control over your design. Plus, if you’re just starting out with website creation, Wix’s AI website builder goes beyond just an initial design. Simply describe what you want, and it will generate a fully functional website completely with all the pages and integrated business tools you need–like payments, bookings and more–to get started right away. With Wix’s  multi-channel selling tools  and POS system , you can also easily sell across social media platforms and online marketplaces to reach a wider audience.  Ready to give it a try? Check out our guide on how to make a Wix website to get started quickly.  Key features: Drag-and-drop visual editor with a blog maker . 2,000+ customizable templates. Chat-based AI website builder. Advanced SEO features , AI-driven marketing  and automated email campaigns . App Market  with 800+ applications. Built-in  eCommerce features. Why it's an alternative to Squarespace:  Wix is an all-around platform that gives you true design freedom and lets you integrate essential features, including the ability to build a fully functional eCommerce website . Not sure which to choose? Check out our detailed Wix vs Squarespace  comparison. Pricing: Free and multi-solution premium plans  are available. Paid pricing plans start at $17/month. Free plan ($0):  Limited features and ads. (Learn more about how Wix is free .) Light ($17/month):  Basic features for simple websites. Core ($29/month):  Ecommerce features and marketing suite. Business $39/month):  Geared towards growing your brand. Business Elite ($159/month):  Unlocks unlimited storage and scaling capabilities. Enterprise:  Custom pricing for large corporations. Conduct a domain name search , get free web hosting  and use Wix’s low-code, no-code  platform to create your website today. You can also read Wix reviews direct from users who've built a website or started a business. 02. Wix Studio Looking for a Squarespace alternative th at offers more control? Wix Studio  is perfect for designers and agencies who need flexibility and powerful features. It’s an excellent choice for those who want to push the boundaries of web design while enjoying easy-to-use tools that help create professional, high-quality websites.  Key features:  Responsive design  with drag-and-drop for precise customization  350+ responsive templates Wix Studio AI -driven design tools Wix Studio SEO  tools  Built-in Wix Studio eCommerce  features Native marketing integrations Why it’s an alternative to Squarespace: Wix Studio goes beyond Squarespace by giving more design freedom and stronger eCommerce capabilities. The AI-powered features help automate design and content creation, while built-in marketing and SEO tools make it easier to drive traffic and grow your business. Pricing: Paid plans start at $19/month. Basic ($19/month): Ideal for establishing an online brand presence.  Standard ($27/month):  Perfect for small businesses that accept payments.  Plus ($34/month): Best for medium and large businesses. Elite ($159/month): Elite is best suited for growing businesses looking to scale.  Enterprise: Custom pricing for large-scale businesses. Learn more about Wix vs Wix Studio  to find the perfect fit. 03. Weebly Weebly transforms website building into a structured, no-fuss experience. Its grid-based editor guides your content into place automatically, so you’ll create clean, professional layouts without fighting against des ign quirks or misaligned elements.  Weebly stands out in website development  by helping you get your site up and running quickly. Like other platforms, you can add advanced features like appointment booking, restaurant menus and contact forms—all while maintaining a consistent user experience. Key features: Grid-based editor for aligned, professional layouts 60+ responsive themes Blog editor to easily create and manage posts, complete with comment moderation and SEO settings Weebly App Center with 375+ applications Why it's an alternative to Squarespace:  Weebly offers a structured approach to assist users who prefer guided design over the analysis par alysis of making all your own design decisions.  Pricing:  Free to paid plans available. Paid pricing plans start at $10/month.  Free plan ($0):  Ideal for individuals testing the platform or creating simple personal sites. Personal plan ($10/month):  All free plan features plus connect to a custom domain. Professional plan ($12/month):  All personal plan features plus no ads, password protection, free domain and phone support. Performance plan ($26/month):  All professional plan features plus advanced eCommerce insights, abandoned cart emails and PayPal connectivity. 04. Shopify If you’re looking to create an online store , Shopify was designed specifically for eCommerce, and offers a comprehensive suite of related solutions at your fingertips. You can manage everything—physical products, orders, inventory and payments—all from a straightforward dashboard.  Like other Squarespace alternatives on this list, Shopify lets you track your store’s performance in real time, spot sales trends and make informed decisions about your inventory. You can also easily add new sales channels like Instagram shopping and in-person sales with Shopify’s POS system when you’re ready to expand.  Key features: Product management for unlimited products and variants 800+ paid and free themes AI-powered tools, including Shopify Magic for content and automation Shopify App Store with 8,000+ applications, including blog apps for creating visually appealing and blog posts Why it's an alternative to Squarespace:  Shopify, as an incumbent in the eCommerce space, gives you specialized tools to scale your business effectively.  Pricing:  Paid plans start at $5/month.  Starter ($5/month):  Add products to any website or blog and accept credit card payments. Basic ($29/month):  Intended for solo entrepreneurs. Grow ($79/month):  Intended for small teams. Advanced ($299/month):  Advanced features for scaling businesses. Shopify Plus ($2,300/month): Intended for more complex business. Learn more: What is dropshipping ? 05. Duda If your web design agency needs a platform to handle multiple client projects efficiently, Duda is an excellent choice. You’ll get a powerful white-label platform that lets you create, manage and scale website production for your clients.  Beyond managing multiple sites, you can create reusable design elements and content libraries to maintain consistency across projects. Plus, Duda’s team collaboration tools let you assign roles, track changes and manage client feedback—perfect when you're working with multiple stakeholders. Key features: Widget builder for custom-coded elements 60+ responsive templates Team collaboration tools with role management Duda App Store with 80+ applications Built-in blog editor for creating and managing posts, SEO tools and scheduled publishing Why it's an alternative to Squarespace: Duda emp owers agencies and teams to build and manage multiple client websites efficiently. Pricing : Paid plans start at $25/month.  Basic ($19/month):  Ideal for individuals or small businesses managing a single site.  Team ($29/month):  Designed for small teams requiring collaboration tools. Agency ($52/month):  Suited for agencies managing multiple client sites. White label ($149/month):  For businesses seeking a fully branded experience.  Custom: Tailored solutions for large-scale operations. 06. Webflow F or developers and designers who want complete control without writing code from scratch, Webflow bridges the gap between visual editing and custom development. You'll get the power of HTML , CSS  and JavaScript  wrapped in a user-friendly interface that feels familiar if you're used to design tools like Figma. Learn more: How to create a static website  Static vs. dynamic website  What is web design? Best website designs Website infrastructure  With Webflow, you’re not limited by pre-designed templates. Instead, you can create complex animations, build custom interactions and design database-driven content—all visually. Your designs stay clean and efficient since Webflow generates production-ready code. Key features: Visual development environment 7,000+ templates designed by professionals AI-enhanced CMS and adaptive layouts Custom animations and interactions Webflow Apps with 300+ applications Built-in CMS for blog creation and management Why it's an alternative to Squarespace:  Webflow gives you the freedom of custom development with the convenience of a visual builder. Pricing : Free to paid plans available. Paid pricing plans start at $14/month. Starter ($0):  Suitable for those just getting started with Webflow. Basic ($14/month):  Ideal for simple, static sites. CMS ($23/month):  Good for blogs and content-driven sites. Business($39/month):  For larger sites requiring more flexibility. Enterprise (customized pricing): Tailored solutions for large-scale needs. 07. Hostinger With the help of Hostinger’s website builder (previously known as Zyro), you can start your first website without drowning in complex features. Hostinger lets you use AI tools to generate your website copy, create a logo or even resize images automatically. While you won’t get the same level of customization options as the other builders, you’ll appreciate how quickly you can launch a polished site with basic features. Key features: AI-powered website generator 160+ modern, responsive templates AI writing tools for website copy Built-in image editing tools AI Blog creator for easy creation and management of blog posts with customizable layouts Why it's an alternative to Squarespace:  Hostinger offers a simpler, AI-assisted approach to getting your site online quickly.  Pricing: Hostinger offers the following hosting plans: Web hosting: Premium ($10.99/month):  Perfect for growing websites, allowing up to 25 websites with 25 GB SSD storage. Business ($13.99/month): Designed for small to medium businesses, supporting up to 50 websites with 50 GB NVMe storage and daily backups. Cloud startup ($25.99/month):  This plan is suitable for large-scale projects, supporting up to 100 websites with 100 GB NVMe storage and dedicated resources. Cloud hosting (for 48-month term):  Cloud Startup ($25.99/month): Designed for business and eCommerce websites offering basic resources and easy scalability as your site grows. Cloud Professional ($44.99/month): Great for professional websites, providing more resources, better performance and enhanced security for higher-traffic sites. Cloud Enterprise ($64.99/month): Best for large businesses, offering maximum power, high performance and advanced features. WordPress hosting (for 48-month term):  Premium ($10.99/month): Ideal for small to medium websites, offering essential tools, a free domain and plenty of storage. Business ($13.99/month): Good for growing websites with increased traffic, providing faster performance and extra features like daily backups. Cloud Startup ($25.99/month): Best for high-traffic sites, offering more storage and extra tools for improved performance. 08. GoDaddy GoDaddy’s website builder focuses on turning your online presence into a business growth engine. You’ll get a complete digital toolkit that goes beyond just website building—from appointment booking features to social media management, everything works together to help you attract and engage customers. Learn more:  How to make a business website Marketing strategies  Domain name Free domain name What is a domain How to register a domain GoDaddy excels in its business-first approach. Instead of spending time on design decisions, you tell GoDaddy about your business goals, and it creates a full digital presence. Your website automatically stays in sync with your Google Business Profile , social media accounts and online directories, so your business information remains consistent everywhere your customers look. Key features: AI-powered business site creator 100+ beautiful templates Connected marketing tools suite Connect to third-party integrations via external applications Automated email campaigns Integrated blog maker Why it's an alternative to Squarespace:  GoDaddy focuses on automating your business presence across the web. Pricing:  GoDaddy offers website building and hosting plans for all needs. Here's a breakdown of their services: GoDaddy Website Builder: Basic ($16.99/month): This plan includes a custom domain name, up to 100 email marketing sends per month, SSL security and built-in SEO. Premium ($29.99/month): This plan encompasses all features of the Basic plan, plus email marketing tools  that support up to 25,000 marketing email sends per month and social media advertising capabilities. Commerce ($34.99/month): Offers all features of the Premium plan, plus advanced features like the ability to sell unlimited products, automation and up to 100,0000 email marketing sends per month. Managed WordPress Hosting: Hosting for WordPress Basic ($6.99/month): Includes a free domain, SSL certificate and WordPress pre-installed, suitable for small websites or blogs. Hosting for WordPress Deluxe ($10.99/month): Offers increased storage and the a staging site, ideal for growing sites. Hosting for WordPress Ultimate ($14.99/month): Provides additional storage, priority support and enhanced security and performance, suitable for high-traffic and eCommerce websites. 09. Strikingly If you want to create a sleek one-page site, Strikingly streamlines the process. You build your site section by section, with each element flowing naturally into the next—perfect for portfolios, landing pages or simple sites. While Strikingly keeps things simple, you can still add essential features like digital products, blogs and contact forms without touching any code. Learn more: How to start a blog Site reliability  Types of websites Key features: One-page website focus 200+ mobile-optimized templates Strikingly Simple Store functionality AI-assisted layout and content alignment tools Integrated blog feature Why it's an alternative to Squarespace:  Strikingly specializes in helping you create engaging single-page sites quickly. Pricing:  Paid pricing plans start at $12/month. Free ($0): Features include 50 GB monthly bandwidth, 500 MB storage per site and the ability to sell a single product with a 5% transaction fee.  Pro ($16/month): Offers unlimited bandwidth, 20 GB storage per site, up to 3 sites, up to 100 pages per site, removal of Strikingly branding, the ability to sell up to 300 products with a 2% transaction fee and access to advanced features like custom code and site memberships.  VIP ($49/month): Includes all Pro features plus 100 GB storage per site, up to 5 sites, the ability to sell unlimited products with no transaction fees, multiple membership tiers, a live chat widget, priority customer service and phone support. 10. Jimdo Jimdo brings website creation down to its essentials, especially for small businesses and freelancers. You start by answering a few questions about your business, and Jimdo’s AI builds your website automatically. From there, you can fine-tune the design and content to match your vision with Jimdo’s built-in tools. The platform stands out for its legal compliance tools, which are particularly useful for European businesses. You'll get automatic cookie banners and privacy policy generators, helping you stay compliant while focusing on growing your business. Key features: AI website creator 100+ responsive templates Legal compliance tools Support for integrations with popular apps Built-in blog maker Why it's an alternative to Squarespace:  Jimdo provides a streamlined solution with built-in legal compliance tools. Pricing:  Free plan available. Paid plans start at $11/month. Free ($0): Includes a Jimdo subdomain, HTTPS security and up to 5 website pages. Note that this plan displays Jimdo advertisements. Start ($11/month): Offers a custom domain, ad-free experience, up to 10 website pages, 30 GB storage, website analytics and advanced SEO. Grow ($17/month): Includes all Start plan features, plus up to 50 website pages, 50 GB storage and file uploads on Smart Forms. 11. BigCommerce BigCommerce provides you with an enterprise-level eCommerce solution without requiring technical expertise. You manage everything from inventory across multiple channels to real-time shipping rates, all while maintaining fast, secure checkout experiences for your customers. BigCommerce excels at handling large product catalogs and high-volume sales. You can sell through multiple channels—your website, social media and marketplaces like Amazon and eBay—from one central dashboard.  Key features: Enterprise-grade eCommerce tools 200+ professional themes AI-powered product recommendations and pricing insights Multi-channel selling tools BigCommerce App Store with 1,200+ applications Integrated blog maker Why it's an alternative to Squarespace:  BigCommerce offers enterprise-level features without the technical complexity of custom solutions. Pricing (for full year):  Free to paid plans available. Paid pricing plans start at $348/year. Standard ($348/year): This plan is ideal for small businesses and individuals. It includes up to $50,000 in online revenue, unlimited products, up to four inventory locations and up to three storefronts (+$30 each). Plus ($948/year): The Plus plan suits small businesses and includes everything in Standard, plus up to $180,000 in online revenue, up to five inventory locations, up to five storefronts (+$50 each), abandoned cart emails and customer groups. Pro ($3,588/year): The Pro plan is designed for fast-growing businesses and offers all Plus plan features, along with up. to$400,000 in online revenue, up to eight inventory locations, up to eight storefronts (+$100 each), advanced product filters and Google store reviews. Enterprise (customized pricing): This plan is customized for established businesses and includes B2B capabilities, omnichannel tools, priority support and more. Editor's note: The information presented in this article is true as of September 3, 2025, unless mentioned otherwise. All prices are for annual plans unless otherwise noted. Squarespace alternatives FAQ Is there a cheaper alternative to Squarespace to host a basic and appealing website? Both Wix and Squarespace offer competitively priced plans for creating professional websites, with options tailored to different needs and budgets. While there are alternatives to Squarespace that may be cheaper, Wix stands out as a top and affordable choice. With a variety of pricing plans—including a free option and flexible tiers—Wix makes it easy to create a visually stunning and functional website that fits your goals. Make your own website  with Wix and don’t compromise on design or functionality, as its drag-and-drop editor and large template library lets you create a professional-looking site without overspending.  What is the best alternative to Squarespace? When it comes to alternatives to Squarespace, each one caters to different needs. Wix is a popular choice for its intuitive drag-and-drop editor and features like AI-powered site creation, eCommerce tools and overall flexibility designing all kinds of websites.  Other contenders include Weebly, known for its simplicity and beginner-friendly features; Shopify, which excels in building online stores; and Duda, a favorite among professional designers for its advanced customization options. Each platform offers unique strengths, but all provide powerful tools to create a polished and functional website.  Who competes with Squarespace? There are several platforms that offer similar capabilities, including Wix, Shopify and Weebly. Among these, Wix is often noted for its user-friendly design options and versatile tools, making it a strong option for creating websites for all types—from personal blogs to online stores.

Fact: The number of people employed in the web design services industry in the US has declined by an average of 4.8% over the past five years. That’s not because web design is less important. On the contrary— 175 websites are created every minute —with more individuals using website creation platforms to build a website without having to rely on professional designers. However, do a quick search of web design statistics, and you'll come across a different picture of this industry: one that is on the up-and-up, full of impressive conversion numbers and ample job opportunities. The reason between these two worlds? Most of the impressive statistics available about web design are either outdated or unverifiable. For example, many reputable sources love to boast that 94% of people say bad aesthetic design is the reason they mistrust a website. However, they don’t cite that this statistic is derived from academic research published in 2004 —a very different context from how we interact with the web in 2025, when user experience is at the top of visitors' priorities. Whether for conveying the power of web design, understanding the competitive landscape, or choosing what design to invest in next, this article’s mission is to extract the most relevant and verifiable statistics that reveal more about the world of website design in 2025. The roundup below will help you understand not only how to design a website and website design best practices , but how to make a website suited for today’s audience. Plus, I’ll list helpful resources you can revisit to stay abreast of industry changes: Ready to put your website design skills to action? Start designing your site now. 20+ web design statistics 01. There are 1.1 billion+ websites online today. Source: Netcraft Web Server Survey (March 2022) 02. 75% of consumers will judge a brand's credibility based on their website design. Source: Stanford Web Credibility Research (June 2002) 03. It takes .05 seconds for visitors to form an opinion about a website. Source: Behaviour & Information Technology (March 2011) 04. When asked what visual elements they value on a company website, 40% of consumers said images, 39% said website color scheme , and 21% said video. Source: Top Design Firms (July 2021) 05. Two-fifths of consumers (40%) appreciate photography and images on a company’s website. Source: Top Design Firms (April 2021) 06. 59% of visitors prefer browsing beautiful websites rather than basic ones. Source: Adobe (June 2016). Pro tip: Just as important as making sure everything on your site works smoothly, the best websites guide visitors with a beautiful and well-balanced design. 06. 38.5% of web designers believe that outdated design is a top reason why visitors leave a website. Source: Good Firms (July 2019) 07. 31% of consumers believe an engaging user experience should be a priority on a website. Source: Top Design Firms (April 2021) Pro tip:  Learn how to engage your visitors effectively with techniques like website animations and website gamification . 08. Users spend an average of 5.94 seconds looking at a website’s main image. Source: Missouri University of Science and Technology (2010) 09. 84% of professional designers think a crowded web design is the most common mistake brands make. Source: Good Firms (July 2019) 11. 57.44% of all internet traffic comes through mobile phones. Source: Statcounter (February 2022). Pro tip: Make sure you adjust your website for mobile to stay relevant. 12. 28% of small businesses don’t have a website. Source: Top Design Firms (February 2021) 13. 63% of smartphone users are more likely to purchase from companies whose mobile sites give recommendations on products they may be interested in. Source: Think With Google (January 2019) 14. 88% of the time people spend on smartphones is within mobile apps. Source: eMarketer (July 2020) 15. 6,000,000 people shop online every minute. Source: Domo (July 2021) 16. 69% of shoppers choose to shop on mobile devices versus 30% who prefer browsing from their desktop. Source: Kibo Commerce (March 2022) Pro tip:  Explore old-school types of layouts in nostalgic web design  and Y2K website design . 17. Online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% in 2023. Source: Statista (August 2021) 18. 77% of internet users aged 16 to 64 buy something online each month. Source: Hootsuite (2021) 19. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. Source: Think With Google (2017) Pro tip: The majority of mobile screen time is used for apps, since they generally facilitate a controlled and smooth user experience. For service websites and online stores, tools like Wix’s app builder can help build a mobile app for your regular customer base. 20. The probability of a visitor leaving your site increases 32% as page load time goes from 1 second to 3 seconds. Source: Think With Google (2017) 21. 42% of people will leave a website because of poor functionality. Source: Top Design Firms (April 2021) 22. The first 5 seconds of page-load time have the highest impact on conversion rates. Source: Portent (August 2019) Looking to start a web design business ? Read our guide. Top resources for finding web design stats From data surveys to user research, I’ve found the following resources to have the best and most updated original reports on modern website design and the web design industry. If you’d like to continue researching on your own, look here: Top Design Firms Think With Google IBIS World Hootsuite You can also find more web design tutorials here and learn what web design is .

Bring your inspiration to life with a Wix website →   The way we work is rapidly changing. As remote work grows, more professionals are turning to freelancing — a trend reflected in the U.S., where the freelance workforce is expected to reach 86.5 million by 2027 . There’s no greater testament to this trend than the success of some of the best freelance website examples out there today. From digital designers and video makers to freelance artists, writers and more—this article features a curated selection of outstanding freelancer website examples built on Wix. If you’re interested in turning freelancing into a career, reviewing the best website designs  is a great way to learn how to make a strong website of your own, hone in on your talents and successfully build your list of clients.  Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: freelance website examples Your freelance website should reflect the quality of your work and help potential clients understand what you bring to the table. In this roundup, we’re sharing standout examples from a range of industries, along with practical tips to help you design your own. We handpicked these examples for how well they balance professionalism with individuality. Each one demonstrates how good design, thoughtful messaging and a clear user journey can work together to position you as a go-to expert in your field. How we chose the freelance website examples What we looked for Why it mattered Clear positioning Helped visitors quickly grasp the freelancer’s expertise and niche Strong personal branding Built trust and made the site feel memorable Thoughtful design choices Reflected the freelancer’s style and appealed to their target clients Service or portfolio clarity Made it easy to understand what’s offered and see relevant work Calls-to-action Encouraged visitors to reach out, book or explore more 19 best freelancer website examples Becoming a freelancer  is a great opportunity to pursue your passions and make money doing it. But like learning how to start a business  of any kind, growing as a freelancer requires the right foundations to succeed independently. One essential tool is a freelance website that helps establish your online presence, which can be particularly helpful if you don't have a physical business location. Knowing how to make a professional website  starts with gaining inspiration from the best. That’s why we’ve handpicked over twenty of the best freelance website examples built on Wix. As you explore the list below, we’ll highlight notable website design  and business features needed to make a successful freelance website  of your own.  Christina Sterbenz  Akinyemi Lauryn Higgins Noah Demeuldre  David Milan  JR Taylor Vivian Lee  Ayelet Raziel  Sofahood  Zhiyu Gong  Helena Hauss T.A. Dunmire Photography  Half Cent Creative  Rome the Artist  Little Saint Design  Cami Ferreol  Laura K Sayers Mayara Queiroz  Joseph Caplan 01. Christina Sterbenz  Chrstina Sterbenz  is a seasoned freelance writer and editor who puts her knack for words at the forefront of her website. Using compelling website copy to introduce herself on the homepage, she exhibits her experience spanning over a decade in media, while reflecting her honest writing style. Each section of her writing portfolio is organized into focused sections, breaking down her writing experience into different topics such as criminal justice and environmental reporting. The best freelance websites curate a select sample of works that doesn't overwhelm viewers. Here, the pieces of writing are thoughtfully chosen, and the portfolio gives potential clients a taste of Christina’s most recent work and meticulous journalistic skills. Christina's website, resume and experience serve as a great example of how to become a freelance writer .  Like what you see? Create your own freelance website using the same template: Template name:   Creative CV website example 02. Akinyemi As a freelance musician, Akinyemi  effectively uses his freelance website to promote his personal brand. On the homepage, a portrait of him in the studio along with a sample of his music immediately gives visitors a taste of his professional style. The distinctly cool and urban style of photographs showcased throughout his homepage amplify the visual tone of his site.  In addition to his music career, Akin also uses his freelance website to promote his modeling endeavors. As visitors scroll down the homepage, a combination of photographs and parallax scrolling create a seamless transition between these sections of his portfolio. A navigation menu, conveniently pinned to the left side of the website, provides easy access to other pages on Akin's site, enabling visitors to explore his recent music videos, modeling photos and upcoming tour dates. Like what you see? Create your own freelance website using the same template: Template name:   Musician website template 03. Lauryn Higgins Lauryn Higgins ’ freelancer website uses visual and written elements to reflect her profession as a journalist. The minimalist design, highlighted by a clean font and a black and white color scheme, puts her words right into the spotlight. On the homepage, she highlights her background as a Pulitzer Prize-winning journalist, mentioning her contributions to various publications and the diverse topics she has covered in recent years.  Lauryn's freelancer website includes a section dedicated to awards and publication to back up her accomplishments. Additionally, visitors can learn more on the author’s About Me page, which offers a glimpse into her personality and interests. This approach not only showcases her professional credentials but also helps visitors connect with Lauryn on a personal level. For freelancers, it’s always beneficial to combine career milestones with personal details to establish a strong rapport with potential clients. Like what you see? Create your own freelance website using the same template: Template name:   Food photographer website example 04. Noah Demeuldre  Noah Demeuldre , has a freelancer website that exudes her distinctive aesthetic, skills and specialties as an artistic director in the best of ways. Through a captivating array of full screen videos that seamlessly transition with scrolling effects, she immerses visitors in her latest works. These videos offer an immediate glimpse into her visual style and expertise in video production and direction, spanning commercial ads to music videos and beyond. As visitors scroll through the homepage, each project's title is gradually unveiled alongside a call-to-action button. This encourages them to delve deeper into the details of her work. The individual project pages showcase Noah's freelance experience in intricate detail, including the film's title, production assistants, still photographs and a captivating preview of the film itself. Like what you see? Create your own freelance website using the same template: Template name:   3D designer website template 05.  David Milan  David Milan  uses a trendy web design to set the stage for his freelance website as a dynamic 3D artist. Drawing inspiration from the aesthetics of the 90s and 2000s, the design incorporates bold imagery and references to the early web, complemented by a vibrant background. On the homepage, David's portfolio comes to life through high-quality images and videos, showcasing his artistic skills. David's About Me page exudes simplicity and clarity. It features a professional headshot enhanced with creative visual effects, such as handwritten fonts and a torn paper texture. Next to the image, a short intro communicates who he is and what David’s specialties are. The page concludes with a prominent call-to-action button labeled "Click here and say hi!" encouraging visitors to get in touch. Like what you see? Create your own freelance website using the same template: Template name:   Beauty vlog website template 06.  JR Taylor The Los Angeles based choreographer JR Taylor  immediately captivates first-time visitors with a full screen video of his dance choreography. The low-fi effect and blue filter enhances his personal brand, reflecting his urban artistic style and establishing a foundation for his freelance website’s design language. For example, the same royal blue color is used in the site’s large typography, website menu and social media links.  As a freelancer, conveying your personality while showcasing your unique skills is a must—and JR's homepage serves as a great model on how to do this. The site utilizes large text to prominently display his name, along with the tagline "legendary choreographer" and descriptive titles like "About me" or "Videos" to entice visitors to explore further. In the video section, JR embeds videos from his YouTube channel, strategically connecting with potential followers while showcasing examples of his work. Like what you see? Create your own freelance website using the same template: Template name:   Plant store website template 07. Vivian Lee  With her eye on design, Vivian Lee ’s freelancer website proves to pay careful attention to aesthetic details like visual hierarchy, color, readability and balance.  Her one-page website serves as a platform to showcase her work and introduce herself to visitors. She utilizes a friendly tone and a professional photograph to convey her passion for graphic design, while sharing her credentials and personal details that offer insights into her personality. An innovative section dedicated to her resume features a photograph of a computer screen displaying a call-to-action to download her CV. This resume website example not only highlights her creativity and skills but also provides an engaging way for potential clients to learn more about her. Towards the end of the website, a vibrant contact section titled "Let's Talk" invites visitors to reach out with inquiries. A contact form simplifies communication, and Vivian has also included links to her social media profiles, offering additional avenues for future clients to connect. Like what you see? Create your own freelance website using the same template: Template name:   Design studio website example 08. Ayelet Raziel  Ayelet Raziel  showcases her design skills with a website that’s vibrant and colorful, perfectly reflecting her freelance practice. Throughout the site the artist uses illustrated visuals and transitional animations to draw attention to her site’s content. Beyond its visual appeal, Ayelet's website is business-savvy, utilizing an online store to monetize her work. A prominent text box at the top of the menu promotes the shop, highlighting free U.S. shipping to attract customers. To streamline communication and make it easier for clients to connect, the site features a live chatbot. Here, visitors can engage with Ayelet’s site directly, enabling inquiries and discussions. A strong call-to-action with a button labeled "Talk to Me" invites visitors to a contact form, another feature that encourages potential clients to reach out with questions and ideas. Like what you see? Create your own freelance website using the same template: Template name: Textile Designer website example 09. Sofahood  Sofahood  is a freelancer from Atlanta who specializes in illustration, logo and merchandise design, marketing and mural installations. Her professional artist website showcases her distinct identity with a custom logo and a striking pink and red color scheme. Accompanying a full list of her work experience is a digital art portfolio  that allows viewers to visualize her artistic style while gaining insight into her process and inspirations. The homepage features a display of Sofahood's most recent works, providing potential clients with a glimpse into her ongoing artistic endeavors. For those interested in hiring her freelancing services, a dedicated "Rates" section within the website's menu offers transparent information regarding Sofahood's services and pricing structure.  Like what you see? Create your own freelance website using the same template: Template name:   Illustrator website example 10. Zhiyu Gong  As a graphic designer, Zhiyu Gong  effectively showcases his knack for visual communication with a compelling freelancer website. The site features a beautifully designed logo and concise color scheme with a captivating background on her homepage. Visitors instantly grasp Zhiyu's visual language, characterized by a well-balanced style that adheres to website design principles. As we scroll down the page, a portfolio gallery is immediately accessible for potential clients. This gallery highlights Zhiyu's diverse graphic design experience, encompassing typography design, packaging, poster design, branding and more. Each section opens into a dedicated page, providing detailed images and descriptions of her work, allowing visitors to delve deeper into her design process and expertise. Like what you see? Create your own freelance website using the same template: Template name:   Art director website example 11. Helena Hauss Helen Hauss ’s freelancer website pairs her striking artwork with exceptional fonts and colors, emphasizing a one-of-a-kind rebellious aesthetic while remaining a prime example of good user experience. During the browsing journey, a vibrant red accent color in the menu pinpoints the current location within her website. Visitors can intuitively click her customized logo at the site’s header for a quick return to the homepage.  For visitors seeking deeper insight into Helena's artistic practice, her embedded YouTube series, "Making Of," offers a behind-the-scenes look. The series invites viewers into her studio, providing a narrative of her creative process as she constructs her unique creations. Like what you see? Create your own freelance website using the same template: Template name:   Illustrator website example 12. T.A. Dunmire Photography  A full screen image of a striking sunset in nature is the perfect way to introduce visitors to Tyler Andrew Dunmire ’s freelance photography practice. The image immediately showcases his exceptional skill, emphasizing his specialty of capturing nature, animals and landscapes. The custom menu icon of an ocean wave features a micro-animation that invites visitors to click through, leading them to his diverse portfolio with a subtle, yet fun and engaging experience. The best freelancer website examples offer visitors a deeper glimpse into the personality of the professional they’re considering hiring. On his About Me page, Tyler takes the opportunity to share fun facts about himself, including his favorite TV shows and movies, personal hobbies and preferred cameras. Alongside a candid photograph of the photographer himself, this is a great way to establish a connection with potential clients from the start. Like what you see? Create your own freelance website using the same template: Template name:   Photographer website example 13. Half Cent Creative  Cheyenne Good of Half Cent Creative  is an all-around creative freelancer who excels in promoting her diverse range of professional photography and design services. Her website features a user-friendly menu with concise options that guide visitors directly to her design and photography portfolios, as well as a contact page. Understanding the importance of transparency in pricing, Cheyenne's website offers a comprehensive pricing guide that allows potential clients to gain clarity on how she structures her packages. Whether it's branding assets for businesses or personal and wedding photography, the detailed information upfront ensures visitors have all the necessary information before making a decision. Like what you see? Create your own freelance website using the same template: Template name:   Strip header layout website example 14. Rome the Artist  As a freelancer, Rome the Artist  does an excellent job at showcasing the versatility of his work, which includes original paintings, prints and illustrations. Beyond selling his art, Rome expands his freelance business offering one-on-one artistic instruction and commissions, which is a great way to monetize his site. Each of these are available to book online, using scheduling software and a payments system to streamline this part of his business online.  The best freelancer websites include a domain name that’s easy to recognize and remember. Here, Rome cleverly employs the address RomeTheArtist.com,  enhancing his online brand and identity. This perfectly complements his customized logo, which sits at the top of the freelancer’s website.  Like what you see? Create your own freelance website using the same template: Template name:   Start from scratch website example 15. Little Saint Design  Brett Della Santina, owner of Little Saint Design  is a passionate graphic designer and art director based in Cleveland. The freelancer website example is used to showcase the digital artist’s marketing, branding, apparel design and concept design. Used throughout the site’s titles, business name and website menu, the site’s font really stands out. Although it’s a decorative serif, the memorable typography maintains readability while enhancing user experience.  Colorful, textured gradients are used as website background, showcasing a bold eye for design and building interest in the portfolio. Towards the website footer, Brett’s professional email is displayed. Without having a dedicated contact page for this information, a website footer is an intuitive spot for including details like your email address, phone number and location.  Like what you see? Create your own freelance website using the same template: Template name:   Showcase portfolio website example 16. Cami Ferreol  Cami Ferreol’ s freelancer website showcases her mastery of design and aesthetic sensibilities. Throughout the site, a meticulously crafted color scheme featuring subtle natural tones juxtaposed with sharp black text establishes a professional tone, allowing her content to stand out prominently. Using animation to simulate the typing of written titles on the homepage enhances her visual language and engages the visitor as if her website were telling a story. Clients looking out for a designer will appreciate Cami’s attention to detail, which is evident in the attention paid to visual hierarchy and balance. For example, a concise variety of fonts and sizes are used to engage visitors.  By utilizing a smaller font size for the website menu and larger variations for website titles, Cami draws attention to key areas and provides an easy-to-read user experience that’s balanced with engaging animation.  Like what you see? Create your own freelance website using the same template: Template name:   Poke restaurant website example 17. Laura K Sayers Laura K Sayers  is a Glasgow based illustrator and paper artist whose freelance website does a great job at showcasing her work and personality. Customized visuals representing her paper art add visual interest to the website menu, with each topic and page featuring a unique illustration alongside a concise title. The artist introduces herself briefly on the homepage, fostering a connection with visitors from the get-go. A well-designed FAQ page gives visitors even more information about her work. Here, Laura builds trust with potential clients by answering questions related to her craft, process and the time it takes to complete a project. Like what you see? Create your own freelance website using the same template: Template name:   Designer website example 18. Mayara Queiroz  Mayara Queiroz , a video creator and editor, uses a combination of design elements, informational details, and functional features to engage visitors with her freelancer site. The homepage features one of her black and white videos as its backdrop, accompanied by animated text in a vibrant pink hue to welcome visitors. Animation is also utilized to present statistics to new visitors. Further down the homepage, counters are activated to showcase Mayara's experience and accomplishments, such as tracking the number of hours spent on video editing and the number of clients she's worked with to date. Mayara social proofs her site by including testimonials from past clients who praise her video work, using concise text and visuals to attract attention. Below this, the logos of some of Maya’s notable clients are prominently displayed, adding credibility to her work. Like what you see? Create your own freelance website using the same template: Template name:   Videographer website example 19. Joseph Caplan   Motion designer Joseph Caplan  uses his freelance website to give visitors a comprehensive vision of his work. With a hero section that showcases one of his video works, the motion designer immediately gives visitors a taste of how he brings animation to life on the digital screen. Below, a carefully curated selection of projects is presented with large preview images, inviting visitors to explore further details by clicking "Read More." Joseph’s bright blue color scheme is manifested using a background gradient and solid blue background sections. Adding to the site’s personal branding, a customized logo is included in the site’s favicon. This distinctive favicon not only amplifies Joseph's professional personality, but also aids users in identifying Joseph's website among multiple open tabs in their browser.   Like what you see? Create your own freelance website using the same template: Template name: Artist website template 5 useful tips for designing a freelancer website  Whether you want more autonomy or are ready to turn your passion into a career—or both— starting a freelance business can lead to both personal and financial freedom. While your skills, network and professional experience are the most important keys to making money as a freelancer , having a website that showcases your work is a valuable asset when growing your own business.   Ready to learn how to make a website from scratch to represent your freelancing endeavors?  From planning your site to knowing which pages and features to add, below you’ll find five tips to designing a freelancer site that will stand out and grow your business.   01. Get inspiration from the best freelancer website examples   Before you design your site, it’s a great idea to do inspirational research and get ideas for how to freelance and build an online presence.  This research can be beneficial at any stage of your freelancing career. Whether you're seeking freelance ideas  to refine your skills and create a new career path or have already considered how to start your freelance business —this research can be valuable. Our showcase of examples above is a great place to start. As you browse through successful freelancer websites, you'll gain a better understanding of how to start and what type of website  suits your needs. This research will also help you learn what tools and design features are needed to create a website that effectively represents your services and attracts potential clients. “Seeing how others do it is the fastest way to learn what works. Looking at website examples lets you peek behind the curtain and see design, layout and messaging strategies that actually convert in real businesses.” - Yarin Singolda, PMM at Wix 02. Find a website builder and hosting  When considering how much a website costs  and other resources needed, a website builder can save you time and money as a freelancer. This is especially when you’re just starting off, and may not have the financial capacity to hire a professional designer.  Some of the best website builders for freelancers , such as Wix, provide user-friendly drag-and-drop interfaces along with helpful design and business features. This makes the process of creating a website much easier and faster for any freelance business owner, even satisfying those who do have digital design experience. These platforms often offer a free option to get started, allowing you to test out the technology before committing. Additionally, premium packages with more advanced features are available for those who need them. By utilizing a website builder, you can have your site up and running quickly and efficiently, giving you the opportunity to focus on your freelancing work. “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix 03. Customize a website template  Website templates are a great option to consider when starting your freelance website. You can begin with finding a freelance website template  that’s professionally designed and includes the website layout and features you need for the foundations of a successful online presence.    Of course, when you decide how to start a freelance business, you’ll want to take time to establish your personal brand. This can include deciding on a business name, custom logo, a color scheme and tone of voice that will resonate with future clients. When using free web templates , you’ll want to customize the design so that it incorporates these assets to reflect your cohesive personal brand. “With Wix, you don’t just get a template, you get a starting point that’s easy to customize so your website feels truly yours from day one.” - Yarin Singolda, PMM at Wix 04. Include the right web pages, content and parts of a website Once you choose a website template and develop your branding, you’ll want to make sure your site has all the pages, content and components you need to set up your freelancing business online.  Based on the success of the best freelancer websites above, consider the following web pages, components and types of web content:  A homepage  is the first thing visitors will see when they get to your website. It should include a background image or color that aligns with your brand palette, your business name, descriptive text and a website menu if relevant.  Portfolio pages allow you to showcase your work so that it stands out online. A portfolio website  can be used to showcase writing samples, images of designs, photography, artwork and more.  A n About us page is an important part of freelance websites. This is a page where visitors will go to learn more about you and what you do. Here, you can include a professional bio, headshot and elaborate on what inspires your freelance business.  An online store can be a great way to monetize your website. For example, eCommerce  solutions are an excellent solution for selling artwork, merchandise or eBooks online.  Contact information  is an absolute must on a freelance website. Whether these details are included on your homepage, your website footer or on a standalone contact page, potential clients will need to find out how they can get in touch. In general, you should include your business email, phone number and address, if relevant. You can also add a contact form to streamline the process and collect contact details of interested customers. A blog  is optional, but it can be a great way to market your freelance business. Writing a blog with topics related to your interest will showcase your expertise and can improve your site’s SEO (search engine optimization) efforts. If you’re interested in learning how to make money as a freelance writer , blogging can land you opportunities for this, too.  A domain name  that ideally includes the name of your business with a memorable top-level domain that relates to your services, such as .com, .biz., .service, or .art.  05. Develop a marketing strategy  Once you’ve pressed published and your site is live, you’ll start thinking about gaining tracking and growing conversions on your site. How will you bring people to your website, and from there how will you get them to use your services?  Part of what makes a website such a great tool for your business is that there are many  marketing strategies  you can use to increase web traffic and from there, build your client base   Here are some ways the best freelancer websites succeed with their marketing:  Social media marketing  Blogging   SEO  Email marketing  Landing pages   Paid advertising  Freelance website examples FAQ Why do I need a website for my freelance business? A freelance website is essential for showcasing your skills, services and portfolio in a professional and accessible way to future clients. It gives your potential clients a clear and organized view of what you do and how you can help them. Unlike social media profiles or other third-party platforms, a website gives you full control over your branding and content, helping you stand out in a competitive freelancing market. Having a dedicated website builds trust and credibility, as clients are more likely to engage with someone who appears established and professional. It also allows you to demonstrate your expertise through portfolio samples, testimonials or a blog. It simplifies communication by including contact forms and booking systems. A well-designed freelance website means you're always discoverable, can attract more clients and serve as a reliable foundation for growing your freelance career. How much does it cost to create a freelance website? Creating a freelance website with Wix is cost-effective and beginner-friendly. The cost depends on the plan and features you choose. Wix offers a free plan but it includes Wix branding and a subdomain. For a custom domain and more advanced features, the paid plans range from $17 to $149 per month. What are the common challenges in freelance website design? Designing a freelance website comes with several challenges. We've put together some of the main ones to help you with designing your own site. Defining a clear brand identify for your business via your website can be difficult. Whether you're a freelance designer, writer or consultant chances are you work in a competitive market and need to differentiate yourself with your website. Balancing all the different things you need your freelance website to do for you can be challenging when designing and building it. It needs to be user-friendly of course but also look great and effectively showcase your services and past work. This can be a lot of goals and content for one website. Making sure your website is built and designed to be visible, especially in search engines is another challenges. It needs to be optimized with SEO best practices but if you really want organic traffic, you'll also need to strategize how you plan to get this. Creating a mobile-friendly site is crucial, it must look and work great on mobile.

Bring your inspiration to life with a Wix website →   Landing on an error page doesn’t have to be the end of the journey.  In fact,  nearly 75% of visitors who encounter a 404 page are likely to leave a site , highlighting the importance of making these pages engaging. The  best website designs  use 404 page examples as a chance to be helpful or entertaining, offering a fresh take on  website design  that guides visitors back on track. A little creativity in your approach can turn a small mistake into a memorable brand moment. Below, you’ll find creative 404 page examples that show how smart website design keeps things positive, even at a dead end. Let these ideas inspire you to add a thoughtful touch to your own site with your  website builder . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: 404 page examples  Great 404 pages do more than say “page not found”—they reassure visitors, keep them engaged and even strengthen brand personality. We reviewed a wide range of 404 page examples and selected the best ones based on usability, creativity and how well they guide users back on track.  Prioritize clear messaging (no confusing jargon) Offer helpful navigation options (links, search, CTAs) Use creative design or humor only if it fits the brand Ensure mobile responsiveness and fast loading Key point Why it matters What we looked for Clarity Visitors should instantly know what happened Simple direct 404 message Navigation Keeps users from leaving Links to homepage, search bar, popular pages Brand personality Keeps the experience engaging Tone, visuals or humor aligned with brand User experience Reduces frustration and bounce rates Fast load, mobile friendly design "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best 404 page examples A well-designed 404 page can turn frustration into delight. We have gathered 15 best 404 page examples to help you create your own, from fun animations to smart navigation. Wix Pixar Dribbble The-Artery Lazy Oaf Spotify Lego Figma MailChimp Marble Disney Amazon Discord Slack YouTube 01. Wix: playful, clear, branded and helpful 404 page The Wix 404 page turns a wrong turn into a smile-worthy moment—proof that great web design extends to even the smallest corners of your site. With its bold visuals and clever copy, it stays perfectly on-brand, tying back to your original domain name and website color scheme for a seamless experience. What makes it stand out is how it blends personality with utility. It’s a reminder that even your error pages are a chance to reinforce your voice and design smarts—something every site, from portfolio to business, should take note of. 02. Pixar: cute 404 page Pixar fans will no doubt resonate with this heartwarming 404 page. Featuring a character from the much-loved movie, Inside Out , it helps strengthen their brand reputation and build a bond with their site visitors. The use of colloquial language and a familiar character also make the page feel more human, helping us relate and connect. Whether or not your brand is as widely recognized throughout the world as Pixar’s, you can experiment with text and imagery to create a friendly, human sensation. Play around with warm and informal language, using words like “awww” and “oops” to connect with your audience. 03. Dribbble: interactive 404 page Distraction isn’t always a bad thing. Social network Dribbble ’s error page proves just that. The fun, interactive design invites visitors to play, while momentarily taking their attention away from the fact that they didn’t reach their desired web page. Not only is the game addictive but it also serves as a form of navigation; clicking on any of the images will take you to the profile of its creator, fluidly removing you from the 404 page. They’ve also made sure to include a search bar and a link to their homepage. Learn more: Creating your own 404 page Contact us page examples About Us page examples FAQ page examples 04. The-Artery: on-brand 404 page There aren’t many people who would complain upon reaching this beautifully designed The-Artery ’s 404 page. The trendy visuals are cohesive with the rest of this creative studio’s website, resulting in a seamless browsing experience, even when coming across a broken link. The image itself moves in response to the cursor and is made up of intriguing elements. This makes it likely that site visitors will even end up purposefully lingering a little longer on this page. The text used is also comforting, inviting you to click anywhere on the screen in order to easily continue browsing. 05. Lazy Oaf: trendy 404 page Here’s a 404 page that doesn’t quite stick to conventions. Claiming to be ‘Keeping it weird since 2001’, fashion label Lazy Oaf has stuck to its promise here as well—in the best way possible. Instead of providing site visitors with the usual explanation of why they may have reached this error page, they’ve switched it up with comical excuses, sad emojis and a sign saying ‘s*** happens’. However, this very frank and brightly colored 404 page is anything but sad. They’ve also ensured intuitive navigation by keeping the menu bar visible, as well as including images from their online store just a short scroll away. Learn more: Incorporating illustration in web design What is web design? Corporate websites 06. Spotify: personalized 404 page Spotify ’s error page helps strengthen their brand identity , with its trendy use of millennial pink and vinyl record imagery. They’ve kept their menu bars on show, both in the header and footer, making navigation simple. Other than the possibility to navigate via the menus, Spotify has also adopted friendly, conversational language to suggest other useful pages. When creating your own, try implementing informal words like “maybe” and adding questions, to help your site visitors feel as though there is a human on the other side. 07. Lego: friendly 404 page Lego has used a familiar character for their 404 page design, helping connect the audience to the brand and create a friendly atmosphere. Their conversational style of text is also reassuring, keeping the tone light and playful, with exclamation marks and everyday language. If you’re also going for a humorous 404 page, make sure it's functional, like Lego has done here, offering alternative navigation options. They’ve emphasized the CTA button with a white background that makes it pop. By keeping the menu on show, both in the header and footer, site visitors can easily reach additional pages. 08. Figma: engaging 404 page While this may appear to be a classic black-text-on-white-background design, it’s far from that. A closer look will reveal the possibility to play around with the text, creating a somewhat addictive interactive game and giving a glimpse into the nature of the product itself. Figma has also incorporated many navigation options, including menus on both the top and bottom of the page. Potentially frustrated visitors can easily access the page they’re looking for by clicking on one of the many menu items. 09. MailChimp: heartwarming 404 page Implementing an illustration style that sits in a perfect spot between childlike and emotive, MailChimp definitely knows how to cushion the somewhat disheartening situation of landing on a 404 page. They’ve included a large button that stands out, being the only colored element and situated right in the middle of the page. However, what makes this 404 page truly special is the sensitivity with which each element has been created. The image of the donkey with its head in a hole, desperately searching for the page the visitor was looking for, is moving in itself. But when combined with the poetic language and the font pairing of a serif with a sans-serif font, the effect is touching and uplifting. 10. Marble: engaging 404 page Marvel  delivers one of the most clever 404 page examples by using its iconic characters to handle a common website error. The page rotates through different heroes and villains with witty, on-brand messages that turn a dead end into a fun surprise. This approach is a masterclass in using brand personality to make even a simple error page feel like part of the experience. The lesson here is to think about how your brand’s voice can transform a technical issue into a positive interaction. By providing a site search and clear guidance, Marvel helps users find their way while reinforcing what makes its universe so beloved. It's a great reminder that every page on your site is an opportunity to connect with your audience. 11. Disney: whimsical 404 page Disney ’s 404 page is a wonderful example of turning a missing page into a magical moment. Featuring Mike Wazowski from Monsters, Inc., the page uses a character-driven message to explain the error in a fun, story-like way. This is a brilliant use of branding to make 404 page examples feel less like a mistake and more like an amusing detour. What you can learn from this is how to infuse your brand's unique charm into every corner of your website. By offering a clear "Back to Home" button, Disney quickly gets visitors back on track while still providing a delightful experience. It’s a great way to keep your audience smiling, even when they get a little lost. 12. Amazon: playful 404 page Amazon  provides one of the most endearing 404 page examples by turning a simple error into a delightful surprise. Instead of a generic message, visitors are greeted by one of the "dogs of Amazon" , a rotating gallery of employees' pets. This simple, charming touch creates an immediate positive emotional connection and softens the frustration of landing on a broken link. This page is a masterclass in using unexpected content to build brand affinity and guide users. It cleverly links back to the homepage  a nd encourages searching, all while showing a human side to a massive company. It’s a powerful lesson in how even the smallest details can create a memorable experience. 13. Discord: quirky 404 page Discord  serves up one of the most imaginative 404 page examples by turning a dead link into an interactive animation. The quirky illustration and friendly message about cooking up noodles make the experience feel playful and uniquely on-brand. It’s a fantastic way to greet lost users with personality instead of a cold error message. This page shows how you can use storytelling and helpful links to guide users back to where they need to go. By offering links to its status page and support channels, Discord helps users find solutions while staying true to its fun-loving identity. It's a great lesson in making every interaction with your audience count. 14. Slack: minimalist 404 page Slack  offers one of the most serene 404 page examples with its calming, interactive background. The page features a beautiful landscape with playful farm animals that wander across the screen, turning a potential moment of frustration into a peaceful pause. This design is a great example of how animation can create a soothing experience and reflect a brand's friendly nature. The page’s copy is straightforward and helpful, explaining the error and guiding users toward the Help Center or back to the previous page. The lesson here is that you don't need a lot of complexity to create an effective and memorable 404 page. A simple, beautiful design combined with clear direction is a powerful way to keep users engaged. 15. YouTube: playful 404 page YouTube  offers a great 404 page example that uses humor and simplicity to address a broken link. The page features a quirky illustration of a monkey, along with a straightforward message that the page isn't available. This lighthearted approach is effective because it quickly diffuses any user frustration and keeps the experience friendly. The design cleverly guides users back to what they came for with a prominent search bar and a link to the homepage. This teaches a valuable lesson in user guidance: acknowledge the error, keep it simple, and make it easy for visitors to find what they need. It’s a clean and efficient way to handle a common website hiccup. Learn more about how to make a website  with ou r extensive guide. What is a 404 page? A 404 page is an online page that appears when you click on a link that is broken and is therefore no longer (or in fact, never was) available. This can happen if someone mistypes the URL (or in other words, the web address that appears in the browser’s address bar). You can also reach a 404 page if a company has deleted or moved certain content from their website or has made changes to their permalink structure. When you create an eCommerce website , you can either leave the default option as is, or you can customize your 404 error page . The latter gives you the opportunity to craft an enticing design that will boost your customer experience. On top of the design, you’ll have the option to write a friendly, on-brand message that will provide visitors with the help and direction they need to keep browsing. How to create a 404 page that actually works Creating a custom 404 page is essential for keeping visitors happy when they hit a broken link. The best 404 page examples show that these pages can be both helpful and fun. Follow these steps to create an awesome 404 page for your website. 01. Design a clear and engaging page Start by clearly explaining that the page can't be found using simple, friendly language. Skip the tech speak like "404 error." Include links to your homepage, popular pages or main categories so visitors can keep exploring with ease. Adding a search bar also lets users find what they're looking for without any hassle. 02. Add personality Make your 404 page memorable by adding humor, illustrations or animations that fit your brand. Use brand elements like your logo, colors or mascots to keep things consistent and create a great impression. 03. Optimize for SEO Use a descriptive title tag like "404 page not found | [your brand]" and a meta description that briefly explains the page while guiding users to main content. Include internal links to important pages to improve navigation and help search engines understand your site. If you don't want the page indexed, ad d a noindex m eta tag. 04. Implement and test Follow your website platform's instructions for custom 404 pages and make sure all broken URLs redirect properly. Test the page across devices and browsers to confirm it works perfectly. By following these steps and drawing inspiration from the best 404 page examples, you can reduce bounce rates, improve user experience and strengthen your brand. 404 pages FAQ Why are 404 pages important? 404 pages are essential for maintaining a good user experience. Instead of leaving users frustrated, a thoughtful 404 page can redirect them to relevant content, reducing bounce rates and keeping them engaged with your site. Do 404 pages affect SEO? A few 404 pages won’t harm your SEO, but too many can signal structural issues to search engines. Regularly monitor and fix broken links using tools like Google Search Console to ensure your site remains crawlable and user-friendly. What should a 404 page say? Keep it simple and friendly. Something like "Oops, we can't find that page" or "This page went on vacation" works great. Add a suggestion for what to do next, like checking out your homepage or using your search feature. How do I fix 404 pages? Start by figuring out why the page disappeared. If you deleted it by accident, bring it back or redirect people to something similar. If it's because of broken links or typos, fix those and make sure your 404 page helps guide people where they want to go. What should a 404 page look like? Your 404 page should feel like part of your brand - same style, same vibe. Include your logo, a friendly error message, links to popular content and maybe a search bar or contact info. Some sites add fun graphics or witty copy to make hitting a dead end feel less like a bummer.