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The perfect domain is just a click away: claim your domain →   Buying a domain can feel like grabbing a great piece of internet real estate but figuring out what it's actually worth is a lot less obvious. Prices can swing from a few dollars to six figures and automated estimates often don’t tell the full story. If you’re thinking about selling, negotiating or just curious about your domain name value, understanding how it all works will help you set realistic expectations and make smarter moves. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how much is my domain worth? A domain's value is a combination of real data and market trends. Looking at things like keywords, traffic, backlinks, brand strength and similar sales can help you find a good price range. Then you can decide what to do next—keep it, improve it or sell it. You’ll learn What a domain is and how pricing works The biggest factors that influence domain value How to evaluate your domain step by step Ways to increase your domain’s worth How to use valuations to guide your buying or selling decisions What is a domain? A domain is the unique name that represents a web address  on the internet. It’s what people type into their browser to visit a site, like yourname.com. Your domain reflects your brand and can shape how people see your business. If you’re building a website , pick a domain that’s relevant, easy to remember and simple to spell to help establish your brand online. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. What is domain worth? Domain worth is the market value of a domain name based on its potential appeal to buyers or businesses. It’s essentially how much your domain could sell for or be valued at in today’s market. Factors like how short and memorable it is, whether it has popular keywords, the type of extension it uses and the traffic it gets all play a role. A domain that’s easy to spell and fits a business or niche well is typically more appealing and valuable than one that’s long or complicated. A domain’s value isn’t set in stone. Market trends, demand and the domain’s history can all affect its price. You can get a good sense of what it’s worth by looking at similar sales, traffic stats and the overall quality of the domain. But at the end of the day, a domain is worth what a buyer is willing to pay for it. That’s why it’s a good idea to check your domain’s value regularly if you’re planning to sell, buy or use it for your business. Learn more: What is a domain How to choose a domain name How to buy a domain How domain pricing works A domain’s price comes down to its market demand and potential business value. Appraisal tools can give you an estimate based on length, keywords, traffic and relevance. But a real buyer might pay more or less depending on things like timing, industry trends and their specific needs. Some domains sit idle for years even with high appraisals, while others sell fast because they meet a current demand. Understanding the difference between estimated value and market value helps you make smart decisions when buying, selling or holding onto a domain. Domains gain value from tangible factors like traffic and backlinks and intangible ones like memorability and brand potential. Looking at both helps keep your expectations realistic. 12 domain value factors Several factors contribute to the valuation of a domain name. It’s based on structured criteria that define its desirability and usefulness. Here are the key aspects professionals and tools evaluate when determining its worth. Domain age Length and memorability Brandability Keyword relevance Traffic Domain extensions Backlink profile and history Legal and trademark issues Monetization potential Comparable sales / market benchmarks Niche or industry relevance Reputation & previous usage 01. Domain age and its impact on domain value Domains that have been around longer generally hold more value. Search engines see older domains as more credible because they've had more time to establish authority. For example, a domain registered 10 years ago is often seen as more reliable than one created last month. However, age alone doesn’t guarantee high value—it often needs to work alongside the other factors below. 02. Domain length and memorability Short and simple domains are easier for people to remember and type, which makes them more valuable. A domain that sticks in a user’s mind can drive repeat visits, direct traffic and boost brand recognition. Long or complicated domains are harder to recall, prone to typos and often feel less professional, which can limit their appeal to buyers or businesses. Memorability ties directly to branding potential. Domains that are catchy, easy to pronounce or visually clean are more likely to be used across marketing materials, email addresses and social media. This mix of simplicity and recallability makes a domain easier to promote and gives it a competitive edge in the marketplace. When evaluating your domain, ask yourself: Can someone type it correctly after hearing it once? Is it short enough to fit naturally in conversation, ads or a logo? Domains that answer yes to these questions usually hold higher value and attract more interest from potential buyers. 03. Branding potential of a domain name Brandability is how well a domain can represent a business or idea and stick in people’s minds. A highly brandable domain is unique, creative and easy to associate with a product, service or identity. Domains that feel distinctive are easier to market, simpler to protect legally and more likely to build trust with customers. A strong brandable domain often avoids generic words. Instead it uses memorable combinations, invented terms or clear messaging that shows what the business is about. This makes it versatile for logos, campaigns and social media, giving the business a professional look from the start. When thinking about brandability, consider how the domain sounds, how it looks in writing and whether it could grow into a recognizable name. Domains that are flexible, memorable and market-ready usually have a higher value because they give buyers a head start in building a strong brand. 04. Keyword relevance and SEO value of a domain Keyword relevance is about how well a domain name matches search terms people are actively using. Domains with popular or commercially valuable keywords can attract organic traffic and make it easier for businesses to rank in search engines. This creates immediate value because buyers see a built-in advantage for marketing, SEO and audience targeting. The more specific and in-demand the keywords, the more desirable the domain becomes. For example, a domain with a term frequently searched in a niche can reduce the effort needed to drive traffic and convert visitors. Domains with strong keyword relevance are easier to monetize and more appealing to buyers. When evaluating keyword relevance, consider search volume, competition and commercial intent. Domains that naturally match what people are searching for—while staying easy to read and remember—tend to hold higher value and offer tangible advantages for businesses. 05. Website traffic and type-in traffic value The amount of website traffic a domain gets shows how much interest people already have in it, making it a concrete measure of its value. If a domain has consistent type-in traffic, meaning visitors type the URL directly into their browser, it proves the name is memorable and trusted. This kind of traffic is particularly valuable because it brings in visitors without any marketing spend. Search engine traffic also adds to a domain's value. When a domain ranks well for specific keywords and draws in organic visitors, it saves a potential buyer the work of building an audience from scratch. Even a small amount of traffic shows that the domain has some appeal, making it a better option for a business or for resale. When you look at traffic, consider both the amount and the quality. A steady stream of relevant visitors is worth more than a huge number of random clicks. A domain that already attracts the right crowd saves you time, money and marketing effort, which all adds up to a higher market value. 06. Domain extensions Domains with popular domain extensions  like .com  generally have higher worth due to their global recognition and trust factor. Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov and .tv . Niche extensions like .tech can hold value, but their appeal usually depends on specific industries.  While search engines treat all TLDs equally, buyer perception, branding and memorability often make the extension a key factor in domain valuation. Learn more: What is a TLD ? 07. Backlink profile and domain authority A domain’s backlink profile shows which websites link to it and directly affects its value. High-quality backlinks from trusted relevant sites signal authority and credibility, which can boost search rankings and make the domain more appealing to buyers. A strong link profile means the domain already has a foundation of trust, reducing the effort needed to build visibility. Not all backlinks are created equal. Links from reputable publications, industry sites or established blogs are much more valuable than a large number of low-quality or unrelated links. Buyers often prioritize relevance, diversity and link consistency over time instead of just quantity. When reviewing a backlink profile, look for steady growth, links from authoritative sources and no signs of spammy link building. 08. Legal, trademark and domain ownership considerations Domains that infringe on existing trademarks or are linked to potential legal disputes are risky for buyers, which lowers demand and resale potential. Even if the domain is desirable, unresolved legal issues can prevent its use for branding, marketing or business operations. It’s crucial to check for existing trademarks, registered business names or previous claims on similar domains before buying, selling or domain investing . Conflict-free domains are more appealing because they can be used right away without the risk of legal challenges. Also, think about any past misuse or controversial ties. Domains associated with spam, scams or negative publicity may come with hidden risks. Learn more: How to trademark a domain name 09. Monetization potential A domain’s ability to generate revenue directly impacts its value. Buyers are willing to pay more for domains that can quickly produce leads, sales or advertising income. Even without a live website, a domain that fits a profitable niche, contains high-demand keywords or has existing traffic can be monetized easily. When evaluating monetization potential, think about how the domain could be used: a blog that earns affiliate income, a landing page for products or services or a lead-generation site for a business. Domains that naturally fit a revenue-generating model are more appealing because they make it easier to start earning. 10. Comparable domain sales and market benchmarks Checking out what similar domains have sold for is one of the most reliable ways to estimate value. When you compare domains by length, keywords, extension and niche, you get a clear picture of what buyers are willing to pay in today's market. This approach grounds your valuation in real-world demand instead of just automated estimates. When looking at comparable sales, make sure to focus on recent transactions. Market trends can change fast, so older sales might not reflect current buyer behavior. This research will help you set realistic expectations whether you’re buying, selling or holding a domain. 11. Niche or industry relevance Domains that align with a specific industry or niche can be more valuable than generic names. A domain that clearly signals its purpose immediately attracts businesses or individuals in that market. For example a domain tailored to a specific product service or audience is more marketable and easier to monetize. You can figure out relevance by considering industry trends audience demand and potential business applications. Domains that naturally fit a niche are easier to brand market and sell giving them a competitive edge over general or unrelated names. Learn more: The most common industry domains 12. Domain reputation, history and previous usage A domain's history and reputation can significantly impact its value. Domains previously used for spam, unethical practices or other negative purposes may carry penalties, reduced SEO authority or distrust from users. On the other hand, a domain with a clean history signals reliability and is ready for immediate business use. Use archive tools and domain history services to check past usage. Watch out for issues like blacklisting, spam reports or prior legal disputes. Domain valuation checklist Domain Factor Why it affects domain value Age Older domains are more credible and may rank higher in search engines Length & memorability Short, easy-to-type domains stick in users’ minds and are easier to brand Brandability Unique and creative names appeal more to businesses and marketers Keyword relevance Domains with high-value or commercial keywords attract buyers Traffic Both type-in and search engine traffic show real audience interest Domain extension (TLD) Common TLDs like .com, .net or .org are more trusted and sell better Backlinks & history Strong backlinks boost authority; a clean history avoids SEO penalties Legal & trademark status Domains free of disputes or trademark issues are safer to use or sell Monetization potential Domains that can generate revenue quickly are more desirable Comparable sales Sales of similar domains provide realistic pricing benchmarks How to check your domain name value The steps below show you how to evaluate your domain from different angles so you can build a clear picture of its strengths, risks and real market potential. Compare recent sales of similar domains Use automated domain appraisal tools Review your domain’s traffic data Analyze keyword search volume and commercial intent Audit the backlink profile and domain history Evaluate domain age, length and brandability Assess the domain extension’s market demand Check monetization potential Research niche or industry demand Consider current market trends and buyer interest Get a professional domain appraisal Estimate domain liquidity 01. Compare recent sales of similar domains Start by looking at domains with a similar length, keywords, niche and extension to yours. By checking out real sale prices, you'll see what buyers are willing to pay and get a solid starting point for your own valuation. Focus on recent sales since demand changes over time. If a few similar domains sold in the same price range, you’ll have a reliable benchmark to work with. 02. Use automated domain appraisal tools Appraisal tools can give you a quick price estimate by looking at your domain's keywords, traffic and link data. They're handy for getting a general idea of your domain’s value and seeing its strengths and weaknesses. Think of these numbers as a guide not a final price. Different tools can give you different estimates so it's a good idea to try a few. Look for patterns in the results instead of just going with one tool's opinion. 03. Review your domain’s traffic data Real interest is proven by traffic. See how many visitors your domain gets where they come from and if they type your domain in directly. If your traffic is consistent it’s more valuable because you won’t have to work as hard to get an audience. But don't just look at the numbers evaluate the quality of your traffic. Visitors that are steady and relevant are more important than quick spikes or unrelated traffic because they show real demand. 04. Analyze keyword search volume and commercial intent If your domain includes keywords, check how often people search for them and whether they signal buying intent. High search volume paired with strong commercial intent makes a domain more attractive to businesses. Think about how competitive the keyword space is. Domains tied to profitable niches or services tend to command higher prices because they can drive revenue faster. 05. Audit the backlink profile and domain history Backlinks from reputable sites signal trust and authority which boosts value. Review the number and quality of links to understand how strong the domain’s reputation is in search engines. Also, check historical usage to make sure the domain hasn’t been associated with spam, penalties or questionable activity. A clean history reduces risk for buyers. 06. Evaluate domain age, length and brandability Aged domains can look more credible while shorter names are easier to market and resell. This combo creates a great first impression for your domain. Think about how the name sounds and looks. If it’s easy to remember and fits your brand, it’ll be a winner. 07. Assess the domain extension’s market demand Some extensions are more trusted and widely recognized which can increase resale potential. Think about how common the extension is and how well it fits the domain’s purpose or audience. If the extension aligns with a specific industry or use case that relevance can add value even if it’s not the most common option. 08. Check monetization potential Ask how easily the domain could generate income. Could it support ads, leads, a product or a service? Domains that fit a clear revenue model are more appealing because they offer immediate business opportunities. Even without a live site, a domain tied to a profitable niche or strong keyword can signal future earning potential which increases demand. 09. Research niche or industry demand Domains that align with growing industries or active markets tend to be more valuable. Look at trends, new businesses and audience interest to gauge how relevant your domain is. If the domain clearly speaks to a specific audience or sector it becomes easier to position, market and sell. 10. Consider current market trends and buyer interest Domain value can change with new trends, tech or industries. Names related to popular topics often get more attention even if it's just for a little while. Knowing when to sell helps you decide whether to hold onto your domain or put it on the market. If your niche is becoming more popular your domain's price might go up. 11. Get a professional domain appraisal An expert appraisal gives a deeper perspective by blending market knowledge with technical analysis. Professionals can spot strengths, risks and opportunities that automated tools might overlook. This is especially helpful for high-value domains or when you're getting ready to sell as it helps set a realistic asking price. 12. Estimate domain liquidity Liquidity is how easily you can sell your domain. Some domains might be valuable but appeal to a smaller audience, making them harder to sell. Think about how broad the potential buyer pool is and how well the domain fits common business needs. Domains with wider appeal are usually easier to sell and offer more practical value. Why should you check your domain’s worth? Checking the worth of your domain is like taking stock of your online portfolio . By understanding its value, you can make informed decisions about whether to hold onto it, sell it or leverage it for other opportunities.  For business owners, a valuable domain can also justify higher advertising rates or partnerships. On the flip side, if you’re planning to sell your domain, knowing its worth ensures you don’t undersell an asset that could command a much higher price.  Even if you’re holding on to your domain, understanding its value can inform your business strategy. For instance, high-value domains often require additional security layers to avoid theft or misuse.   This is also important because your domain isn’t just for your website—it’s also key to learning how to create a business email address , such as info@yourname.com or contact@yourbusiness.com. Using your domain for email and exploring professional email name ideas adds credibility and trust to your communications, setting you apart from competitors who rely on generic email providers. How to increase your domain’s worth If you want to maximize your domain value, focus on strategies that enhance its relevance, strengthen its branding  and attract the right audience. By investing time and effort into these areas, you can significantly increase its worth over time. Establish quality backlinks Search engines love domains associated with credible, high-authority websites. Building backlinks improves your site’s visibility—and by extension, its perceived value. Improve SEO rankings Focus on enhancing your website’s SEO. Target relevant keywords, optimize your content and improve user experience. Higher rankings attract more traffic, which can significantly increase your domain's worth.  Secure a strong reputation Maintain a clean online presence. Ensure your domain isn’t associated with spam or shady activities and regularly monitor any external links impacting its credibility.  Focus on building trust through ethical and high-quality practices, ensuring no past penalties impact your domain. You’ve got your domain value. Now what? Once you’ve assessed your domain’s worth and worked on improving it (if necessary), it’s time to put that insight to use. If your domain’s value exceeds expectations, selling might be a smart move. Alternatively, if the value aligns with your goals, continue using it as part of your long-term strategy. For those planning to sell, connect with credible platforms and buyers to ensure a smooth transition. Whatever your plans, viewing your domain as an asset will help you make more informed decisions. Learn how to register a domain name  to get started.  Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: How to create a website How to start a blog How to start a business How much is my domain worth FAQ How often should I check my domain’s worth? It is recommended to check your domain's worth periodically, especially if you are considering selling it. Valuations can fluctuate over time due to various factors such as market trends and changes in the industry. Checking your domain's worth every 6-12 months can give you a good understanding of its value and help inform any future decisions regarding your domain. How much does it cost to check a domain name’s value? The cost of checking a domain name’s value can vary depending on the method you choose. Some online tools offer free estimations, while professional appraisers may charge a fee for their services. It is important to do thorough research and consider the reputation and methodology of any tool or service before investing in an estimate. Can a domain be valuable even without traffic? Yes. A domain can still be attractive if it’s short, memorable or contains strong keywords tied to real demand. Buyers often care more about brand potential and clarity than past visitors. Does the domain extension affect price? It can. Extensions like .com usually sell for more because they’re widely trusted and recognized, while newer ones like .io or .ai may carry higher value in specific tech niches. How accurate are automated domain appraisal tools? They’re helpful for a rough range but not a final price. Algorithms rely on data like keywords and past sales, while real buyers may pay more or less based on brand fit and timing. How to improve a domain before selling it? Show its potential. You can add a simple landing page, highlight possible use cases or share any traffic or revenue data to make the opportunity clearer for buyers. Where can I see real examples of domains that recently sold? Public sales marketplaces and domain industry reports regularly publish verified sales lists. Browsing these helps you compare similar names and set realistic expectations. What’s the difference between a premium domain and a regular one? A premium domain is considered highly desirable due to factors like short length, strong keywords or brand appeal and is usually priced higher from the start. Regular domains don’t have that built-in demand and are typically sold at standard registration or lower resale prices.

The perfect domain is just a click away: claim your domain → Domain flipping is a unique investment or business opportunity that involves buying domain names at a lower price and selling them for a higher price and profit. Think of it like real estate but instead of houses and land, you're dealing with virtual property – domain names. Learn more: What is a domain name? Just like in the physical world, location—or in this case, a good domain name—can be everything. A catchy and relevant domain name can be the difference between a website that's easily found and remembered and one that's lost in the vastness of the internet. Furthermore, there are certain types of domain names that are seen as more credible than others such as .com vs .net . Moreover, understanding domain flipping is crucial because it can affect your business directly. Whether you're looking to expand your digital footprint or find new investment avenues, knowing how to navigate the world of domain flipping could give you an edge over competitors who overlook its potential. Learn more: What is domain investing? The history of domain flipping The practice of domain flipping isn't new, it dates back to the early days of the internet. When the World Wide Web was still in its infancy, some savvy individuals recognized the potential value of domain names and began buying them up. This was a time when you could register a domain name easily for little money and many of the now highly-valued domains were picked up for nothing. As the internet grew, so did the recognition that domain names were more than just addresses—they were vital for branding, making a website  and starting a business . This realization marked a key milestone in the evolution of domain flipping. Prices began to rise, and the first big sales made headlines, cementing domain names as valuable commodities. Learn more about how to find the owner of a domain . Is domain flipping still lucrative? When it comes to domain flipping, one of the most pressing questions you might have is: "Is domain flipping still profitable?" You might wonder whether your domain will actually sell and if all the good domains are already taken. The answer is yes, domain flipping can still be profitable, but with a caveat—it's not as easy as it once was. The market has matured and finding those diamond-in-the-rough domain names requires more strategy and insight than before. The potential for a lucrative domain flipping business still exists. Some individuals have turned this into their primary source of income, while others see it as a profitable side hustle. The key to success lies in understanding market trends, identifying valuable domains and knowing when to hold onto or sell them. Domain flipping success stories There are numerous success stories that highlight the profitability of domain flipping. For instance, certain single-word domains have sold for millions of dollars. These stories serve as inspiration and proof that with the right approach, timing, and a bit of luck, domain flipping can be highly rewarding. Business.com In 2007,  this domain was flipped for a record US$350 million having originally been purchased for US$7.5 million. Lasvegas.com Was sold for US$90 million in 2005 . Remember that while these success stories are impressive, they represent the peak of what's achievable. Most domain sales occur at lower price points, yet they can still provide significant profits if you buy low and sell high. It's all about recognizing value where others might not see it. Risks associated with domain flipping Like any investment, domain flipping comes with its own set of risks. You might be wondering, "Is domain flipping risky?" The answer is that it can be, especially if you dive in without a solid understanding of the market. The risks range from financial loss to legal complications, and it's essential to be aware of them before getting involved. One risk involves the technical aspect of domain names. Terms like 'sign developer' and 'network policy' might not be part of your everyday vocabulary, but they're important in the context of domain flipping. A 'sign developer' could refer to someone who creates digital signatures for secure transactions, which is crucial when transferring ownership of domains. 'Network policy' might involve the rules and regulations governing domain name registrations and transfers. Domain flipping best practices To minimize these risks, there are best practices you can follow: Research thoroughly : Before purchasing a domain, do your homework. Look into its history, traffic statistics and any potential trademarks or legal issues. Use a reputable domain registrar . Understand the market : Stay informed about current trends in domain names. What types of domains are selling and for how much? This knowledge can help you make more informed decisions. Set a budget : It's easy to get caught up in auctions or bidding wars. Set a budget for how much you're willing to spend on domains to avoid going over budget. Protect yourself legally : Ensure that the domains you're interested in aren't infringing on trademarks or involved in legal disputes. Hold the domain: Consider holding your domain for a while to maximize returns. During this time, your domain can be a placeholder for future projects or leased for passive income. Use a service to sell: You can use a service to sell websites that have content on them already. The legality of domain flipping When you're considering entering the domain flipping market, it's natural to question its legality. "Is it legal to flip domain names?" Yes, domain flipping is legal, but there are certain practices and scenarios that can cross legal boundaries, so it's important to operate within the confines of the law. Domain flipping is akin to investing in property; buying and selling for profit is a legitimate business model. However, issues arise when domain flippers engage in practices like cybersquatting or domain squatting —registering domains with the intent of profiting from someone else's trademark. Legal challenges and domain flipping While navigating the legality of domain flipping, you might encounter terms such as 'blocked whoa' and 'default sometimes.' These could refer to situations where a registrar has put a hold on a domain ('blocked whoa') or when a domain defaults back to the registrar if certain conditions aren't met ('default sometimes'). To stay on the right side of the law: Avoid trademark infringement : Be cautious not to register domains that contain or mimic known trademarks or brand names. Always do a domain name search  as well. Be aware of cybersquatting laws : Familiarize yourself with laws like the Anticybersquatting Consumer Protection Act (ACPA)  in the U.S., which protects against bad-faith registration of domains. Conduct due diligence : Before purchasing a domain, ensure there are no existing legal disputes or claims against it. Domain flipping for beginners If you're new to the concept of domain flipping, starting out might seem daunting. However, with the right guidance and resources, you can embark on this venture with confidence. Domain flipping for beginners involves learning the basics, understanding the market, and starting small. One way to dip your toes into domain flipping is through 'Free domain flipping.' This involves looking for opportunities to acquire domains at no cost or for a minimal investment. These could be domains that are expiring or have been overlooked but have potential value. Get a free domain  today. The cons of domain flipping While domain flipping can be profitable, it's important to acknowledge the challenges and downsides that come with it. Understanding these cons can help you make more informed decisions and set realistic expectations for your domain flipping endeavors. One of the primary challenges is the level of competition. With many people aware of the potential profits, finding undervalued domains has become increasingly difficult. Additionally, holding onto domains for too long while waiting for the right buyer can lead to financial strain due to renewal fees. Let's address some common concerns about domain flipping: Market saturation : With more people trying to flip domains, the market can feel saturated. It's crucial to find niches or untapped markets to stand out. Financial risk : There's always a risk that you won't be able to sell a domain at a higher price, which could result in a loss. Time investment : Domain flipping isn't just about making quick transactions; it often requires patience and time to research and find buyers. Learn more: How to register a domain name Domain hosting vs web hosting Is domain flipping risky? Domain flipping, buying and selling domain names for profit, can be risky. It's like stock trading - you need research, timing and a bit of luck. The biggest risk is that you might not find a buyer willing to pay what you want. Also, trends change, so a domain that seems valuable today could become worthless tomorrow. Always be aware of legal issues regarding trademarks and domain name disputes. Like any investment, domain flipping requires careful planning and an understanding of the risks involved. Is domain flipping profitable? Domain reselling profitability is highly variable. It depends on your research skills, ability to find the right domains and the market's readiness to pay. Some domains sell for thousands, while others remain unsold. It's not a guaranteed income stream but with strategic planning, dedication and a bit of luck, it can be a profitable side hustle or even a full-time business depending on how successful you'll be. Found a domain worth keeping? Learn how to make a website  and turn it to your next business! How long does it take to flip a domain? The time it takes to flip a domain can vary greatly, ranging from a few days to several years. There's no set timeframe, as it depends on various factors. These include: Domain quality : High-quality, memorable domains may sell faster especially as these types of domains and extensions are both in high demand and short supply. Market demand:  Trendy or industry-specific domains might flip quickly — this was proven recently with AI related names, Pricing strategy:  Competitive pricing can speed up sales, as with selling anything you need to know that sweet spot between what the customer will pay and maximizing your own profit. Marketing efforts:  Active promotion can reduce selling time. Patience:  Some flippers hold domains for years, waiting for the right buyer. It's not unusual for domains to be a long term investment, selling for multiple amounts many years after they were first bought. Economic conditions : Market fluctuations can affect sale speed. Niche:  Some industries have higher domain turnover rates — the tech industry for example. On average, successful flippers often see results within 3-12 months. However, some domains sell within days, while others may take years. What kind of domains are best for flipping? When it comes to domain flipping, certain types of domains tend to yield better returns. Here are some characteristics to consider: Short and memorable : Domains that are easy to remember and type are more appealing. Keyword rich : Domains containing popular search terms can attract more buyers. Brandable : Unique and catchy names that can be developed into strong brands. Aged domains : Older domains often have more authority and can be more valuable. Niche-specific : Domains targeting specific industries or trends can have high demand. Expired domains : These can offer hidden value and existing backlinks. Local domains : Domains focused on specific locations can appeal to businesses targeting local markets. New domains : Leveraging new trends or technologies can attract forward-thinking buyers. Buy a domain  today. What tools can help with domain flipping? There are several that can help. The most popular are: Domain marketplaces : Sedo, Flippa Domain appraisal tools : Estibot Keyword research tools : Google Keyword Planner, SEMrush Domain age checkers:  DomainTools, WhoIs Expired domain finders:   ExpiredDomains.net , DomCop Domain suggestion tools:  Wix domain name search Domain monitoring:  DomainTools Monitor, DomainHole Trademark checkers:  TESS, TMView Analytics tools : Google Analytics, Similarweb Domain parking services:  Sedo, ParkingCrew Backlink checkers:  Ahrefs, Majestic Domain auction trackers : NameBio, DNjournal

The perfect domain is just a click away: claim your domain →  Domain investing is a strategic approach to acquiring and managing internet domain names  with the intent of generating profit. This practice involves purchasing domain names that are expected to increase in value over time, similar to traditional real estate investments. Learn more: How to buy a domain name Why invest in domain names? Investing in domain names offers several benefits, which is what makes it an attractive form of investment. Domain name investments can yield significant returns. Premium, popular domains  or expensive domains , especially those with short, memorable names or popular keywords (or trusted domain extensions, like .com ) , can be sold at a substantial profit. Including domain names in your investment portfolio can equal greater diversification and provide a balance to more traditional investments. Domain names are often considered digital real estate. Just as physical properties appreciate over time, valuable domain names can increase in worth as demand for websites and specific top-level domain extensions  increase. Understanding domain name valuation Valuing a domain name accurately is crucial for making informed investment decisions. Several factors influence a domain's value and understanding these can help you assess your potential investments more effectively. The value of a domain is often determined by its length, keyword relevance and extension (TLD) . Short, easy-to-remember domains with popular keywords tend to be more valuable. Older domains with a clean domain history  are generally more valuable. A domain's past usage can impact its current worth, especially if's has been associated with reputable websites or businesses. Various tools are available to help evaluate domain names. With Wix, for example, you can conduct a domain name search  and learn the value of various name options. Domain investing and the legal considerations Understanding the legalities around domain investing can help you avoid any potential consequences as a result of non compliance with necessary or mandatory regulations. Cybersquatting:  Cybersquatting or domain squatting  involves registering domain names that are identical or similar to trademarks with the intent to profit from them. Domain name speculation: This is where investors buy domains hoping they will increase in value and its generally legal. However, it must be conducted ethically, without infringing on trademarks or engaging in deceptive practices. To  avoid legal issues, conduct thorough research before purchasing a domain. Ensure that it does not infringe on existing trademarks and be aware of the Uniform Domain-Name Dispute-Resolution Policy (UDRP)  which governs domain disputes. Successful domain investing and strategies to get started Research:  Before investing in domains, conduct comprehensive market research. Understand the current trends and identify high-demand keywords that can increase a domain's value. Diversity your portfolio: Diversify your domain portfolio by investing in various businesses niches and TLDs. This approach reduces risk and increases the chances of owning valuable domains. For example, consider acquiring domains across different industries or geographic locations as this diversity can protect your portfolio from market fluctuations. Increase the value of your domains : This could include building a website on the domain or improving its SEO ranking. A longer, reliable domain history  can make a domain name more valuable in some instances. Monitor and maintain:  Regularly monitor your domains throughout their domain lifecycle  to keep them relevant and valuable. Renew registrations promptly and keep track of market trends to capitalize on opportunities. Tips for effective domain selling When it comes time to sell your domains, there are some things to consider in order to maximize your potential profit, if any. Write clear and persuasive listings that highlight the domain's unique features, such as its relevance, keyword strength and potential uses. Include any historical data that demonstrates its value. Be prepared to negotiate with potential buyers. To do this make sure you understand the market value of your domain and set a realistic price range. Be open to offers but know your minimum acceptable price. Promote your domains through various channels, such as social media, domain forums and email marketing. Highlight the benefits of owning the domain to capture interest from prospective buyers. Note:   All investments, include domain investing involve risk. This guide is not intended to be a comprehensive approach to successful domain investing. Remember to seek professional advice before committing to any investment plan or portfolio. Domain investing common challenges and mistakes Domain investing can be rewarding but it's important to be aware of common challenges and risks that can make it less successful. One frequent mistake is overpaying for domains without proper valuation. Another is failing to conduct adequate research, leading to investments in low-demand or trademark-infringing domains. Domain name investing and the future The domain industry is constantly evolving, presenting new trends and opportunities for investors. Staying informed about these changes can help you capitalize on emerging prospects. The rise of new technologies and digital platforms, such as LLMs and new search engines, is influencing domain demand. For instance, the growth of e-commerce and online services has increased the need for relevant domain names. The introduction of new top-level domains (TLDs) offers fresh investment opportunities. These TLDs can cater to specific industries or interests, providing niche markets for investors to explore.

The perfect domain is just a click away:   claim your domain →  Need advice on how to choose from the best domain registrars ? Your domain name is your unique address on the internet, so picking the right domain registrar to manage it is a big deal. With so many options available, it can be tough to know where to start. You’re not just buying a name; you’re investing in a service that will manage a critical piece of your brand. Follow this guide on how to choose a domain registrar that works best for you, so you have all the information before making a purchase and creating a website .   Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: how to choose a domain registrar When choosing a domain registrar, start by understanding what the registrar actually does. A domain registrar is the company that reserves your web address (for example, yourbusiness.com) and manages it on your behalf so it correctly points to your website. A good registrar should do more than just sell you a domain. Look for one that securely maintains your registration details in the official domain database and offers easy-to-use domain name management tools. This includes simple renewal options, the ability to transfer your domain if needed, and full control over DNS settings so your website and business email work reliably. Learn more: What is a domain name? How to buy a domain name What is DNS? How to choose a domain registrar in 14 steps Ready to find the perfect domain registrar for your brand? We’ve broken down the process of choosing a domain registrar into fourteen simple steps to help you find the perfect partner for your website's address: Compare initial pricing and renewal costs Check for hidden fees Evaluate the user experience Look into customer support options Consider domain transfer policies Read reviews and check reputation Explore additional services Ensure WHOIS privacy is included Check the registrar's security features Understand the domain expiration policy Check TLD availability Look for bulk domain management options Review DNS management tools Verify registrar accreditation 01. Compare initial pricing and renewal costs First things first: let's talk about price. Many domain registrars offer tempting introductory prices for the first year. You might see deals for as low as a few dollars. While a great deal is always a plus, the real cost often shows up during renewal. Make sure you look beyond the first-year price tag. Check the renewal rates, as these are what you'll be paying for the long term. Some registrars might offer a low initial price but have much higher renewal fees, so a little comparison shopping now can save you a lot of money down the road. Explore more: how much does a domain name cost? 02. Check for hidden fees Nobody likes surprise charges. As you compare prices, keep an eye out for any hidden fees. Some registrars may charge extra for services that others include for free. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers A common example is WHOIS privacy. A WHOIS domain lookup service keeps your personal information (like your name, address and email) private in the public domain directory. Some registrars offer this for free, while others charge an annual fee. Also, look for any administrative fees or charges for transferring your domain to another provider. Transparency is a good sign, so choose a registrar that is upfront about all costs. Learn more: what is domain privacy? 03. Evaluate the user experience You'll be managing your domain through the registrar's dashboard, so it should be easy to use. A clean, intuitive control panel makes tasks like updating your contact information or changing your domain settings straightforward. You shouldn't need a technical manual just to manage your domain. Many registrars have tutorials or screenshots of their user interface. Take a look before you commit. A simple, well-organized dashboard will make your life much easier, especially if you're new to managing a website. Looking for domain inspiration? Take a look at the most common industry domain names . 04. Look into customer support options When you have a question or run into an issue, you want help to be readily available. Before you sign up, check out the registrar's customer support options. Do they offer 24/7 support? Can you reach them by phone, live chat or email? Good support can be a lifesaver. Look at customer reviews to see what others say about their support experience. A registrar with a reputation for responsive and helpful support gives you peace of mind, knowing that help is there when you need it. 05. Consider domain transfer policies You might not plan on switching registrars now, but it's good to have the option. Each registrar has its own policy for transferring domains to a different provider. Most registrars will lock a domain for 60 days after registration or transfer, which is a standard industry practice. However, some may have complicated processes or charge a fee to transfer out. Read the transfer policy carefully. Choosing a registrar with a clear and fair transfer policy gives you the freedom to move your domain if you ever find a better service elsewhere. Learn more: how to transfer a domain name . 06. Read reviews and check reputation What are other people saying? Customer reviews are a fantastic resource for getting an honest look at a registrar. Check out reviews on trusted third-party sites to get a sense of the company's reputation. Look for patterns in the feedback. Are customers consistently praising the customer service? Are there frequent complaints about hidden fees or technical problems? A registrar with a solid track record and positive reviews is usually a safe bet. Find out more: I want to buy a domain name . I have a domain name, now what? 07. Explore additional services Your domain name is just one piece of building your website. Many registrars offer a bundle of other services. These can include web hosting , email hosting and website builders. Bundling services can be convenient and sometimes cost-effective. If you need hosting or a professional email address (like you@yourbusiness.com ), see what the registrar offers. This can simplify your setup by letting you manage everything in one place. Just make sure the quality of these extra services meets your standards. Learn more: web host vs domain registrar . 08. Ensure WHOIS privacy is included As mentioned earlier, WHOIS privacy is important. When you register a domain, your personal contact information is added to a public database called WHOIS. Without privacy protection, this information is visible to anyone, which can lead to spam emails and unwanted calls. Many reputable registrars now offer WHOIS privacy for free as a standard feature. Prioritize these providers. It's a simple way to protect your personal information and maintain your privacy. 09. Check the domain registrar's security features Domain security is crucial for protecting your website and your visitors. Knowing how to secure your domain  is vital and a good registrar will offer security features to prevent unauthorized changes or transfers of your domain. Look for features like two-factor authentication (2FA) for your account and a domain lock. A domain lock prevents your domain from being transferred without your permission. These security measures add an extra layer of protection, keeping your domain safe from potential threats. Find out more about domain security and how to avoid domain spoofing and domain hijacking . 10. Understand the domain expiration policy What happens if you forget to renew your domain? It's a common mistake, but it can have serious consequences, including losing your domain name. Different registrars handle expired domains differently. Most will offer a grace period (often around 30 days) after the expiration date, during which you can renew the domain, sometimes for a higher fee. Check the registrar’s policy on domain expiration and grace periods. Even better, choose a registrar that offers an auto-renewal option. This automatically renews your domain before it expires, so you don’t have to worry about it. When you register a domain name  with Wix, renewal is yearly and reminders are sent well before your registration is up. Learn more about dropped domains and how to buy expired domains . 11. Check TLD availability As of June 2024, there were approximately 362.4 million domain names registered worldwide , with about 38% of those under country-code top-level domains (ccTLDs). Before you settle on a registrar, make sure they offer the top-level domains (TLDs)   you want, such as .com, .net, .org or niche extensions such as .shop, .io or .ai. Some registrars specialize in certain TLDs, while others have broader options. Having access to multiple extensions is helpful if you plan to register variations of your domain name for brand protection or future projects. Learn more: .org vs .com vs. net . 12. Look for bulk domain management options If you manage multiple websites or plan to expand your online presence, a registrar that supports bulk domain management is essential. This feature lets you search, register, renew and configure several domains at once, saving time and reducing the risk of missing renewals. It’s particularly valuable for businesses, agencies and investors managing large domain portfolios. Planning to grow your site? Find out more: what is a subdomain? 13. Review DNS management tools A good registrar should include robust DNS management within your account. This means you can easily add, edit or delete DNS records (like A, CNAME, MX and TXT) without needing a separate hosting provider. Advanced DNS tools—such as automated record updates, DNSSEC support and fast propagation—give you better control and security for your website and email setup. 14. Verify registrar accreditation Always choose a registrar accredited by ICANN (Internet Corporation for Assigned Names and Numbers) or, for country-specific domains, by the relevant national registry. Accreditation ensures the registrar meets industry standards for transparency, data protection and dispute resolution. Using an accredited registrar gives you confidence that your domain ownership is legally recognized and safeguarded. Domain registrar features summed up Domain registrar feature Importance What to look for ICANN accreditation High Official listing on the ICANN directory Transparent pricing High Clear initial and renewal costs; no hidden fees Domain transfers Medium A straightforward and low-cost transfer process WHOIS privacy High Free or low-cost privacy protection to hide personal info Customer support High 24/7 support via multiple channels (phone, chat, email) User experience Medium A clean and easy-to-navigate management dashboard You may also be interested in: How to create an email with your domain Can you buy a domain name forever? Where to register domain names You can learn how to register a domain name directly through an ICANN-accredited registrar or through a reseller. Registrars manage the domain registration process, while resellers (like some hosting companies or website builders) offer domain registration as part of a larger package. Platforms like Wix are both a direct registrar and offer a complete package, giving you a streamlined experience from start to finish. How much does it cost to register a domain name? The cost of a domain name can vary widely. A standard .com domain typically costs between $10 and $20 per year. However, prices can change based on a few factors: Top-level domain (TLD):  Common TLDs like .com are usually affordable, while newer or more specialized TLDs like .io or .ai can be more expensive. Promotional pricing:  Many registrars offer low introductory prices for the first year, but be sure to check the renewal rates, which are often higher and could even be double the initial registration fee. Privacy protection:  Some registrars charge extra for WHOIS privacy, which hides your personal information from public view. Others, like Wix, include it for free. Find out more: does Wix offer free domains? Why choose Wix as your domain registrar? Wix isn't just a place to get a domain name; it’s a complete platform for building and growing your brand. When you get a domain from Wix, you get more than just an address: All-in-one solution:  Get your domain, hosting and a powerful website builder all in one place. Free domain with Premium Plans:  Get a free domain name for the first year when you sign up for a yearly premium plan, and use the Wix domain name generator to get unique domain name suggestions for you new website. Free WHOIS privacy:  We believe your privacy is important, so we include WHOIS privacy protection at no extra cost. Intuitive management:  Easily manage all your domain settings, DNS records and connected services from a single, user-friendly dashboard. Learn more: how to buy a domain from Wix . Ready to claim your domain? Choosing a domain registrar is a foundational step in your online journey. By focusing on transparent pricing, robust security and reliable support, you can find a partner that helps you build and grow with confidence. When you're ready to take the next step, consider an all-in-one platform that simplifies the process, so you can focus on what you do best. Buy a domain  today . Choose a name that fits your brand and get started with a trusted registrar. How to choose a domain registrar FAQs How do I check if a domain registrar is accredited? You can verify a registrar's accreditation by checking the official ICANN (Internet Corporation for Assigned Names and Numbers) directory. An accredited registrar has met ICANN’s standards for operation and can be trusted to manage your domain securely. What happens if my domain registrar goes out of business? If your registrar is ICANN-accredited, your domain is protected. ICANN has procedures in place to transfer domains from a failing registrar to another accredited one, ensuring you don't lose your domain name. This is a key reason why choosing an accredited domain registrar is so important. Can I transfer my domain name to another registrar later? Yes, you can transfer your domain to a different registrar. Most domain registrars have a standard process for this, though some may have a 60-day lock-in period after initial registration or transfer. Be sure to check the transfer policy and any associated fees before you commit.

The perfect domain is just a click away: claim your domain→  Not long ago, a .com address felt almost non-negotiable for anyone building a website . Without it, many people wouldn't take your business seriously. Over the past decade, though, I’ve watched niche top-level domains ( TLDs ) such as .io, .ai and .app  steadily gaining traction. The domain landscape is now far more varied. For some founders, these alternatives open up short, brandable names when the ideal .com is taken. For others, they just feel more modern and match the brand vibe better. If you’re weighing whether one of these niche TLDs is right for you, here’s how I like to think about it. Learn more: How do you make a website ? Why are niche-focused domains becoming more popular?  For example, when tech company Notion was just starting out, they used notion.so . The .so extension didn’t directly match their industry, but it let them launch with a clean, one-word domain, and helped kick off a mini-wave of .so usage. On Reddit , a Notion-affiliated account explained: “We chose .so when we were starting out (lots of other companies named Notion, and .so was available).” As Notion grew, they acquired notion.com; if you type notion.so today, it simply redirects you to notion.com. Beyond being alternatives to .com , niche TLDs offer distinct advantages: Fits your brand or industry : Extensions like .ai or .app instantly communicate a category or product type. Easier to find the name you want : Short, clear names are often easier to find off .com. Memorable for the right audience : Among tech-forward audiences, .io and .ai can feel fresher and easier to recall than a compromised .com. Widely recognized globally : While some are rooted in country codes  (e.g., .ai for Anguilla), many users no longer see them as country-specific. What’s the catch? Just because you can  buy a niche TLD doesn’t mean it’s the right move . Lesser-known extensions still come with trade-offs:   How people see it : Many people still trust .com more, so newer TLDs might feel unfamiliar or less credible. The impression it gives : Extensions like .ai suggest innovation, but they can also attract short-term or opportunistic projects, which may affect how some industries see you. Email delivery risk : Certain TLDs are more likely to be flagged as spam. For example, Notion’s early use of .so faced issues because that domain is linked to Somalia. Geographic baggage : Country-code domains can make people assume a connection to a specific location or legal system. Policy changes : Smaller or specialized registries control many TLDs, and their rules can change over time. Pros of a niche-focused domain Cons of a niche-focused domain Communicates your industry (e.g., .ai, .app) Some users may not recognize or trust it Easier to secure short, unique domains Certain TLDs can attract low-quality projects, affecting reputation Feels modern and can be memorable Greater chance of email being filtered as spam for some extensions Often treated as global rather than country-specific Some TLDs may still be tied to a specific country Quick availability for new businesses Registry rules and policies may change over time When should you choose a niche-focused domain? 5 questions to ask When choosing a TLD, focus on what fits your strategy rather than just following trends. Your domain is an important part of your brand identity, but it’s not the whole brand. A clear, memorable name on a newer TLD can be just as powerful as a .com, especially when it’s backed by a strong story, product and marketing strategies . At the end of the day, it’s your brand that carries the domain, not the other way around. Use these questions to evaluate fit. Related reading: The best .com alternatives 01. Who is my audience, and how comfortable are they with newer TLDs? Assess how your users browse and what they expect. Do they respond better to a tech-forward extension (like .io and .ai) or a traditional .com? Avoid guessing. Review competitors, peer brands and the online communities where your target customers hang out. Take a note from Echo Wang, CEO and founder of EpicBooks , who once told us that one of his top domain name mistakes  was choosing an extension without considering long-term trust. “I went with epicbooks.io because .com wasn't available, and .io felt modern and tech-forward,” he said. “I quickly learned not everyone in my audience is comfortable typing or trusting .io. Some assumed it was a typo. Others weren't sure if it was a real site. I had to work extra hard to build credibility.”  Echo added that a niche domain can still work well, but “you’ll need to double down on brand awareness to make it stick.” 02. Is a certain TLD recognized and trusted in my industry? Some extensions have strong associations. For example, .org is often associated with nonprofits, while .app is associated with apps and software. When you’re picking a TLD, make sure it reinforces your positioning. Scan category leaders and close competitors. If they’re already using a niche TLD, your audience may be more open to it; if not, you may face more friction. Read also: .Org vs. .com vs. .net 03. How reliable is email deliverability for this TLD? Some TLDs are flagged by spam filters more frequently than others. That’s why it’s worth researching how major providers view the TLD you’re eyeing. Run tests before committing to a domain and sending mass emails. Make sure your email is verified. Then, send test emails to Gmail, Outlook and other providers to confirm your emails land in the inbox. 04. Can I secure other relevant TLDs for brand protection? Even if you use a niche TLD, owning the .com (or close alternatives) helps protect your brand and prevent confusion and competitor domain hijacking . At minimum, get the .net version of your domain, plus any TLDs that are highly relevant to your industry, and check that the .com isn’t taken by a direct competitor. As Taras Tymoshchuk, CEO and cofounder of Geniusee , told us before: “We have seen many cases where startups or even experienced sites have chosen .io simply because .com was taken. However, customers will search for .com and come across other companies. This creates confusion and reduces trust. If .com is taken, I advise you to make sure that the new extension doesn’t lead directly to someone else's brand—or even worse, a competitor’s.” 05. Does this domain extension align with my long-term brand strategy? Consider the markets, product lines and audiences your business will want to target in the future. Will the TLD still fit if you expand? I’ve seen many businesses outgrow their extension if they launch new products or enter new markets. Avoid painting yourself into a corner by picking an extension that’s just trendy or fun. Instead, pick a TLD that’ll still be relevant years from now, no matter how your business grows. Read also:  What is a domain? Website infrastructure   How to choose a domain name

The perfect domain is just a click away:   claim your domain →  Domain protection  is a security service that keeps your website address safe from unauthorized transfers while hiding your personal contact details from public databases. When you build a website , one of the first steps is domain registration , which typically adds your name, email, and phone number to the public WHOIS directory by default. Domain protection prevents this exposure by masking sensitive information and adding extra verification layers, helping stop bad actors from hijacking or misusing your domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what is domain protection? If you’re short on time, here is the main breakdown. Domain protection safeguards your personal data and ensures no one can move or change your domain without your permission. Feature What it does Why it matters WHOIS privacy Replaces your personal contact info with generic registrar details in the public directory. Stops spammers, scammers and telemarketers from finding your email and phone number. Domain lock Prevents the unauthorized transfer of your domain to another registrar. Stops "domain hijacking," ensuring you don't lose ownership of your site. Theft protection Adds extra verification steps for sensitive changes. Acts as 2-factor authentication for your website's ownership. What is domain protection? At its core, domain protection is a set of security measures designed to keep your website address in your hands and your personal life private. To understand why it’s necessary, we first have to look at how the internet is organized. When you buy a domain, the Internet Corporation for Assigned Names and Numbers (ICANN) requires domain registrars to collect your contact details. This includes your full name, physical address, email and phone number. Without protection, this information is published in the WHOIS database, which is essentially a phonebook for the internet that anyone can search. With over 455,000 phishing domains reported in 2025 , domain hijacking and impersonation remain a growing threat for website owners, reinforcing why domain protection is essential for keeping websites secure. To address this, domain protection does two main things. First, it anonymizes that public listing. Instead of seeing your home address, a searcher sees the contact info of your domain registrar or a proxy service. Second, it places a "registry lock" on the domain. This means that even if someone guesses your password, they cannot transfer your domain to a different company without passing additional security protocols. You may also be interested in: Best domain registrars How to choose a domain registrar Benefits of domain protection You might be asking, "Do I need domain protection if I’m just running a small blog or portfolio?" The answer is almost always yes. The internet is automated, and scrapers don't care how big or small your business is—they just want your data. Here are the primary reasons why this service is a smart investment: Stops spam and unwanted solicitation Since the WHOIS database is public, marketing bots scrape it constantly. Without protection, you open the floodgates to spam emails, robo-calls and physical junk mail. Keeping your details private cuts this noise off at the source. Learn more: How to secure your domain What is domain privacy protection? Prevents domain hijacking Domain hijacking protection is the heavy lifting feature here. Hijacking happens when attackers gain access to your domain registration account and transfer your domain to themselves. Once they have it, getting it back is a long, expensive and often unsuccessful legal battle. Domain protection prevents this by requiring extra authentication before a transfer can occur. Learn more: What is domain hijacking? Domain spoofing Domain squatting Protects your professional reputation If a hacker steals your domain, they can replace your website with malicious content or use your URL to launch phishing attacks. This destroys the trust you’ve built with your visitors. Locking your domain ensures your audience always lands on the site you built, not a copycat. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, Senior Link Building Analyst at Mavlers Explore more: Is Wix a domain registrar? How to buy a domain from Wix Common challenges of domain protection While the answer to "is domain protection worth it?" is a resounding yes, there are a few hurdles you might encounter. Being aware of them helps you manage your site more effectively. Verification emails When you have privacy protection turned on, legitimate inquiries (like a business offer to buy your domain) might get filtered out or sent to a proxy email address you don't check often. You need to ensure you know how your registrar forwards these messages. Learn more: How to create an email with your domain Transferring your domain If you decide to sell your domain or move to a different host, the security protocols you put in place will do exactly what they are supposed to do: stop the move. You will need to manually unlock the domain and disable privacy settings before a transfer can go through. This adds a few extra steps to the process. Learn more: How to transfer your domain Cost confusion Some registrars bundle protection for free, while others charge a premium for it. It’s important to read the fine print when you are buying your domain so you aren't surprised by renewal fees later. You may also be interested in: Cheapest domain extensions How to get a free domain name How to get domain protection with Wix Protecting your domain name is a crucial step in safeguarding your website, brand and online identity. Domain protection helps prevent unauthorized transfers, domain hijacking and misuse of your personal contact information. With Wix, securing your domain is straightforward and built into the domain management process. Wix simplifies domain registration, making it quick and easy for your business to secure the perfect web address. With SSL certification and built-in domain protection, Wix ensures your domain stays safe from unauthorized transfers and potential hijacking, while keeping your personal contact information private. Whether you’re starting a blog, portfolio or online store, Wix offers a fast, secure and worry-free domain registration process so you can focus on growing your online presence. Register your domain with Wix Enable domain privacy protection Activate domain lock Use secure account access Keep your domain renewed and monitored Manage everything from one dashboard 01. Register your domain with Wix Start by registering your domain directly through Wix. When you purchase a domain from Wix, it’s managed within a secure, centralized dashboard, reducing the risk of misconfiguration or third-party vulnerabilities. This all-in-one approach makes it easier to monitor, renew and protect your domain from day one. 02. Enable domain privacy protection Wix automatically offers domain privacy (also known as WHOIS privacy) for eligible domains. This hides your personal contact details—such as your email address, phone number and physical address—from public WHOIS databases. Domain privacy helps reduce spam, phishing attempts and targeted social-engineering attacks that often lead to domain hijacking. Learn more: What is domain privacy? 03. Activate domain lock Domain lock is one of the most effective ways to prevent unauthorized domain transfers. When domain lock is enabled in your Wix account, your domain cannot be transferred to another registrar without your explicit approval. This added layer of security protects your domain even if login credentials are compromised elsewhere. 04. Use secure account access Your domain’s security is directly tied to your Wix account. Strengthen protection by using a strong, unique password and enabling two-step verification. This ensures that only authorized users can make changes to your domain settings, DNS records or transfer permissions. 05. Keep your domain renewed and monitored Expired domains are a common target for hijacking. Wix offers automatic renewal options and sends reminders before your domain expires, helping you maintain continuous ownership. Regularly reviewing your domain settings also allows you to spot suspicious changes early and act quickly. You may also be interested in: dropped domains and parked domains 06. Manage everything from one dashboard Wix gives you full visibility into your domain status, DNS records, privacy settings and renewal dates from a single dashboard. This centralized control makes it easier to manage security without needing advanced technical knowledge. Wix combines domain registration, privacy protection, domain lock and secure account management, making domain protection straightforward and accessible—so you can focus on building and growing your website with confidence. Read more: How to register a domain How to choose a domain name How to redirect a domain What is domain protection FAQ Is domain protection necessary for SEO? Directly, no. Google has stated that WHOIS privacy settings do not directly impact your search ranking. However, domain protection indirectly helps by preventing spam and hijacking, which can destroy your SEO efforts overnight if your site is taken down or replaced with spammy content. Can I add domain protection after I buy a domain? Yes, in most cases you can add privacy and protection features to an existing domain. You will need to log into your registrar's dashboard and purchase the add-on. However, keep in mind that if your info was already public, it might have been scraped by third-party sites already, and it can take time for that data to disappear from the web. Learn more: I have a domain name, now what? What is the difference between SSL and domain protection? SSL (Secure Sockets Layer) protects the connection between your website and your visitor's browser, encrypting data like credit card numbers. You know you have it when you see the padlock icon in the URL bar. Domain protection, on the other hand, protects the ownership of the web address itself. You need both to have a fully secure online presence. Explore more: How to get an SSL certificate

The perfect domain is just a click away:  claim your domain   →  Nothing frustrates visitors faster than a “Not Secure” warning when they visit your site. An SSL certificate fixes that by keeping your website safe, providing domain security , protecting sensitive data and showing users they can trust you. In this guide, we’ll show you how to get an SSL certificate quickly and correctly so your website security is handled without the headache. TL;DR: How to get an SSL certificate Getting an SSL certificate is an essential part of website security . It involves choosing a trusted method to get the certificate, connecting it to your domain and verifying it’s active so your site shows HTTPS and the padlock icon. When you build a website with Wix your SSL certificate is set up automatically and comes free with your site. You don’t have to worry about the techy stuff so you can focus on growing your business while your site stays secure. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Understand what an SSL certificate is and why it matters Get an SSL certificate and connect it to your domain Verify that SSL is active with HTTPS and the padlock icon Handle common setup issues and domain-related settings See how SSL boosts website security, trust and SEO What is an SSL certificate? An SSL certificate (Secure Sockets Layer) is a digital security certificate that encrypts the data transferred between a website and its visitors. When a site has an SSL certificate, it uses HTTPS  instead of HTTP, and a padlock icon appears in the browser bar. This encryption protects sensitive information such as login details, credit card numbers and personal data from being intercepted by hackers. In simple terms, an SSL certificate makes sure that any information your visitors share with your website stays private and secure. Read more: What is an SSL certificate? Best SSL certificate providers “An SSL certificate confirms that a website is genuine and not a potentially dangerous imitation.” - Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main How SSL works technically SSL keeps the information between your website and your visitors private and secure. When someone visits your site, their browser and your server create a secure connection through a process called an “SSL handshake.” During this handshake, your server shares its SSL certificate which has a public key. The browser then checks the certificate and uses that key to create a unique session key for the visit. This session key encrypts all data sent back and forth like passwords, payment info or personal details so no one else can read it. SSL also makes sure the data isn’t changed while it’s being sent and confirms that visitors are really connecting to your site, not a fake one. You may also be interested in: How to secure your domain Domain hijacking Domain spoofing How to get an SSL certificate Securing your site is a fundamental part of establishing a trustworthy business. An SSL certificate not only protects sensitive data but also signals to visitors that your site is professional and safe. Let’s break down how simple this process can be. Choose a website or hosting provider Select your domain Generate or request the SSL certificate Verify ownership of your domain Install the SSL certificate Check that it’s active 01. Choose a website or hosting provider Before getting an SSL certificate, you need a platform that supports it. Many website builders and website hosting providers include SSL certificates in their plans, either free or paid. Picking a provider that handles SSL for you saves time and ensures everything is set up correctly, which is key for your website’s security and trustworthiness. When choosing a provider, consider their SSL support, reliability, customer support, and extra features. If you still need a domain, combine this step with your domain registration  to get your site’s address and SSL at the same time. This ensures your website and security certificate are a perfect match from the start. For those managing multiple domains or planning to grow, look for a provider with easy management tools to simplify activating and renewing SSL certificates in the future. 02. Select your domain An SSL certificate is linked to a specific domain so you need to choose the right one before you continue. Use a domain name search  tool to see if your preferred domain is available and explore other options if it isn't. If you already have a domain registered, check that you have access to its DNS settings or control panel. You'll need this to verify ownership during the SSL setup. Making sure your domain is ready for verification will save you from delays and headaches later. For businesses, think about securing extra variations of your domain like different extensions, new TLDs or common misspellings. These can also be protected with SSL to keep your entire brand safe from security risks or people trying to impersonate you. 03. Generate or request the SSL certificate Depending on your provider, getting an SSL certificate can be automatic or involve a few manual steps. Many modern website builders issue the certificate as soon as your domain is connected and active. Create a CSR and secure your SSL certificate If you’re getting an SSL certificate on your own, start by generating a Certificate Signing Request (CSR) from your hosting control panel. A CSR is a block of encrypted text that contains your website’s information such as its domain name, organization and location. The Certificate Authority (CA) uses this info to create your SSL certificate. Generating a CSR also creates a private key that stays on your server and pairs with your SSL certificate. Keep it safe because if you lose it or someone gets a hold of it you might need a new certificate. After you send the CSR to the CA they’ll check that you own the domain. Once that's done the certificate is issued and you can install it on your server to create a secure HTTPS connection. Make sure you choose the right certificate type for your needs: single domain, multi-domain or wildcard SSL for subdomains. The right SSL ensures full coverage and protection for your entire website. You may also be interested in: Website security tips How to check domain authority 04. Verify ownership of your domain To get your certificate, you'll need to prove you own your domain. You can usually do this by responding to an email, adding a DNS record or uploading a special file to your site. If your provider combines domain registration with SSL setup, this step can be much simpler because all your DNS records and domain details are already in one place. Getting this done quickly means you can secure your site without delay. For those of you managing several domains, it's a good idea to keep track of the verification process for each one. This helps make sure no domain is left unsecured and no certificates expire unexpectedly. 05. Install the SSL certificate After your certificate is issued, it’s time to install it on your site. Some website builders do this for you automatically. If you're using a hosting provider you might need to upload the certificate and set up your server yourself. Getting the installation right is a big deal. An incorrect installation can lead to errors or stop your site from showing up as secure. If your site has more than one domain or subdomain, make sure your certificate covers them all and that every page uses HTTPS. If you bought your domain and SSL certificate from the same provider, they might give you one control panel to manage everything. This makes it much easier to handle your security settings, renew certificates and check on your site's health. 06. Check that it’s active Once it’s installed, check that your SSL certificate is working. Look for the padlock icon in your browser’s address bar and make sure the URL starts with “https://”. You can test your website on multiple browsers and devices to make sure everyone sees a secure connection. Regularly monitoring your SSL certificate is a good idea since they can expire or DNS changes might temporarily mess with the secure connection. You can use SSL tracking tools to make sure your site stays secure without any interruptions. Types of SSL certificates Not all SSL certificates are created equal—they come with different levels of coverage validation and security. Picking the right one for your site will keep it secure build visitor trust and meet all your technical needs. Some certificates protect one domain while others can cover multiple domains or subdomains. They also vary from simple domain verification to more in-depth organization validation. Single domain SSL : Secures one specific domain like www.example.com. It’s the simplest option, perfect for small websites, personal blogs or portfolios. Installation is easy, renewal is predictable and it’s usually the most affordable type of SSL. Wildcard SSL : Covers a domain and all its subdomains e.g. example.com, shop.example.com, blog.example.com. Perfect for businesses with multiple sections under the same domain. It saves money and effort since you don’t need separate certificates for each subdomain. Multi-domain SSL (SAN) : Lets a single certificate secure multiple domains like example.com, example.net and example.org. Great for companies managing several websites as it simplifies renewal and administration while keeping costs lower than buying individual certificates. Domain Validation (DV) : Confirms the registrant owns the domain. The verification process is quick—usually a few minutes to a few hours. DV SSLs are budget-friendly and ideal for informational or personal websites where basic encryption works. Organization Validation (OV) : Verifies your domain ownership and your organization's legitimacy. This helps visitors trust that your website belongs to a real business. OV SSLs are a great option for businesses, non-profits and service providers looking for a balance of security and credibility. Extended Validation (EV) : Offers the highest level of trust by thoroughly checking your company’s legal identity. EV SSLs add visual cues to browsers, like your company name in the address bar, showing visitors your site is extra secure. These are a good idea for an eCommerce site , financial services or any website that handles sensitive customer information. How much does an SSL certificate cost The price of an SSL certificate depends on the type, validation level and provider. Basic Domain Validation (DV) certificates can be free with many website builders or cost around $10–$20 per year. For Organization Validation (OV) and Extended Validation (EV) certificates which check your business identity, you can expect to pay anywhere from $50 to several hundred dollars per year. Other factors can affect the price. Multi-domain or wildcard certificates that cover multiple domains or subdomains generally cost more than single-domain certificates. Some providers include extras like malware scanning, a warranty or higher encryption levels which can increase the price. Renewal fees may also differ from initial purchase costs so it’s important to check the long-term cost before committing. For most small businesses and personal websites, free or low-cost SSL options provide strong encryption and are fully sufficient for protecting visitors and building trust. For larger sites handling sensitive data or multiple subdomains, investing in higher-level certificates can boost security and credibility. Explore more: how much does an SSL certificate cost? Troubleshooting SSL issues SSL problems can disrupt your site’s security and trust. Here’s what causes common issues and how to fix them fast. Mixed content Mixed content happens when a page served over HTTPS loads resources like images, scripts or stylesheets over HTTP. This breaks the secure connection and triggers browser warnings. To fix it, update all internal links, embedded content and third-party scripts to HTTPS. If a third-party resource doesn’t support HTTPS, consider hosting it yourself or finding a secure alternative. Tools like browser developer consoles can help identify these insecure elements. Expired certificates SSL certificates have a set validity period, usually one year, and must be renewed before they expire. If your certificate expires, browsers will block secure connections and show “Not Secure” warnings to visitors. You can prevent this by tracking your expiration dates and automating renewal if your provider allows it. After renewing, double check with the Certificate Authority to make sure everything went through smoothly. DNS or server misconfigurations SSL needs your domain to point to the server where the certificate is installed. If DNS records are wrong or the server isn’t set up for HTTPS, SSL won’t activate. Check A, CNAME and AAAA records, make sure the server has the certificate installed correctly, and confirm port 443 is open. If you’re using a CDN or reverse proxy, SSL must be enabled and consistent across all services. Browser caching or outdated devices Sometimes browsers hold onto old certificate or HTTP information, causing errors even when SSL is active. To fix this, you can clear browser caches, test your site in multiple browsers and make sure your devices are running recent software. It’s also a good idea to update older operating systems or browsers, as they may not recognize modern SSL certificates. Regular monitoring Continuous SSL monitoring helps you catch security gaps before they go unnoticed. Use online tools to check certificate validity, configuration and mixed content issues. Monitoring also alerts you to revocation, expiration or server changes so visitors always experience a secure connection. Why do I need an SSL certificate? An SSL certificate is essential for building trust, improving security and supporting your website’s performance in search engines. As of 2025,  over 88% of websites  now use HTTPS, showing how essential web security has become. First, an SSL certificate protects user data by encrypting all information sent between the browser and the server. This is particularly important for websites that collect passwords, payment details or personal information. Second, it builds trust with your visitors. The “https” prefix and padlock icon signal that your website is safe to use, which increases credibility and reduces the chances of users abandoning your site. Third, SSL certificates support SEO. Search engines like Google consider HTTPS a ranking factor, meaning secure websites are more likely to rank higher in search results than unsecured ones. Finally, many modern browsers now flag non-HTTPS websites as “Not Secure,” which can negatively impact your brand reputation and user experience if you don’t have an SSL certificate installed. How to get an SSL certificate for your Wix site Wix simplifies domain registration for your business, making it easy to secure your online presence from the very beginning. As part of the setup process, Wix ensures secure domain registration with SSL certification, helping protect your website and visitors’ data automatically. With quick domain registration, Wix allows you to launch your site faster while giving you the confidence that your connection is encrypted, trusted and ready for growth. Wix automatically provides a free SSL certificate for all Wix sites, including those with custom domains connected to your site. To enable this, connect a custom domain to your Wix site and upgrade with a premium plan if required. The SSL certificate is generated automatically once your domain is connected. Ensure your domain's DNS records are properly set to allow SSL activation. Check your DNS settings in your Wix account under "Domains" > "Manage DNS Records". Wait up to 48 hours for domain propagation after making DNS changes. Note:  Wix does not support third-party SSL certificates or SSL for domains connected to external (non-Wix) websites. Your site will show as secure with "https" and a lock icon in browsers supporting SSL. For older devices or browsers not recognizing SSL, updating to the latest operating system or browser version is recommended. Learn more: What are custom domains? Build a secure site Having an SSL certificate is no longer optional—it's a standard for any website. It protects your visitors, boosts your credibility and can even improve your search engine rankings. Ready to build a website that's secure from the start? Choose a website template and get a free, automatically installed SSL certificate today. How to get an SSL certificate FAQ What happens if I don't have an SSL certificate? If your website doesn't have an SSL certificate, web browsers like Chrome and Firefox will mark it as "Not Secure." This warning can deter visitors and damage your brand's credibility. It also means any data exchanged between your site and its users, like login details or contact information, is unencrypted and vulnerable to interception. How much does an SSL certificate cost? The cost of an SSL certificate can vary. While you can purchase them from Certificate Authorities for an annual fee, many website builders, including Wix, provide a free SSL certificate with their plans. This is often the most cost-effective and convenient option for small businesses and new website owners. How long does it take to get an SSL certificate? The time it takes to get an SSL certificate depends on the method you choose. If you use a website builder like Wix, the SSL certificate is often provisioned and activated automatically within minutes of connecting your domain. If you purchase one manually, the verification process can take anywhere from a few hours to several days, depending on the type of certificate. How to generate an SSL certificate To generate an SSL certificate you’ll start by creating a Certificate Signing Request (CSR) in your hosting control panel. The CSR has your domain and organization details that a Certificate Authority (CA) uses to issue the certificate. After it’s issued you can install it on your server to enable HTTPS. Who provides an SSL certificate SSL certificates are issued by Certificate Authorities (CAs), trusted organizations that verify your domain ownership and identity. Many hosting providers and website builders also take care of SSL provisioning for you. How to get an SSL certificate for free You can get a free SSL certificate through website builders like Wix or with a hosting provider that includes them. Where to find an SSL certificate on a server SSL certificates are typically stored in your web server’s control panel or hosting account. Common locations include the “Security” or “SSL/TLS” section of cPanel, Plesk or your hosting dashboard. You might also find the certificate files directly on the server in directories specified by your server configuration. Do SSL certificates expire Yes, SSL certificates have a validity period typically ranging from 90 days for free certificates to 1–2 years for paid ones. You need to renew them before they expire to keep a secure HTTPS connection. Expired certificates trigger browser warnings and hurt trust in your site. Is it mandatory to have an SSL certificate Technically you can run a website without SSL but it’s strongly recommended. Modern browsers flag non-HTTPS sites as “Not Secure” and search engines favor HTTPS in rankings. SSL is essential for protecting visitor data and building trust.

The perfect domain is just a click away: claim your domain →  Domain hijacking is a serious cyber security threat where attackers gain unauthorized control over a domain name . This can lead to significant disruptions for businesses, including loss of access to a website and damage to a brand's reputation. Unlike other threats such as typosquatting, which involves registering misspelled versions of popular domain names to deceive users, domain hijacking involves completely taking over an existing domain. It's also different from domain squatting  which is registering domains with the intent to sell them at a higher price. Domain hijacking poses a critical risk to businesses because it can result in financial losses and compromise sensitive information. Businesses must understand the importance of securing their domains to prevent these types of attacks and at the same time make sure their chosen domain registrar is able to prevent against them. Domain registrars  play a crucial role in maintaining domain security that should never be understated or ignored. They're responsible for managing domain registrations (when a business registers a domain name ) and ensuring that only authorized individuals can make changes to domain settings. Choosing a reputable registrar, like Wix, is essential for protecting your online assets. Learn more about how to safely register a domain name with a domain registrar like Wix. How does a domain hijacking attack work? Domain hijacking occurs when cybercriminals gain unauthorized access to a domain's control panel, allowing them to alter domain settings or transfer ownership. This can happen through various methods, such as phishing  attacks where attackers trick domain owners into revealing login credentials. Attackers send fraudulent emails that appear legitimate, prompting users to enter their login details on fake websites. Overly simple or reused passwords make it easier for attackers to guess or crack login credentials. By exploiting weaknesses in the Domain Name System (DNS) , attackers can redirect traffic from the legitimate site to a malicious one. Domain hijacking example Let's say a cyber attacker successfully phishes the login credentials of a domain owner. Once inside the control panel, they can change the DNS settings, redirecting visitors to a fraudulent website designed to steal sensitive information such as credit card information. Is domain hijacking illegal? Domain hijacking is considered illegal in many jurisdictions, as it involves unauthorized access and control over a domain name. This act can lead to severe legal consequences for the perpetrators, including fines and imprisonment. The illegality stems from the violation of property rights and the potential for significant harm to businesses. Monetary penalties can be imposed on individuals found guilty of domain hijacking. Depending on the severity and jurisdiction, attackers may face jail time for their actions. In the US, there is no direct legislation for domain hijacking . However businesses may take action for losses occurred as a result of it.

The perfect domain is just a click away:  claim your domain   →  A domain name and website hosting are the two fundamental components you need to launch a website. The domain name is your site's address (like wix.com) , and hosting is the space where your website's files are stored. If you are building a website , this guide explains what domain names and website hosting are, why you need them and how to get started. Creating your own website is an exciting step toward achieving your goals. Wix provides reliable, free web hosting and a user-friendly website builder to bring your vision to life. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: what is a domain name and website hosting? Here’s a quick summary of what you need to know about domain names and website hosting. A domain name is the unique address people type into their browser to find your site, while website hosting is the service that stores your website's data and makes it available online. Learn more about why you need a domain name. Component Definition Analogy Key function Domain name The unique, human-readable address for a website (e.g., yourbrand.com ). The street address of your house. Allows users to easily find and remember your website. Website hosting A service that stores your website’s files and makes them accessible on the internet. The plot of land where your house is built. Keeps your website online and available to visitors. What is a domain name? A domain name is the address for your website that people type into their browser's URL bar. For example, our domain name is wix.com . It functions as a memorable shortcut to your site's specific location on the internet, which is otherwise identified by a complex series of numbers called an IP address . Think of it like saving a contact in your phone. Instead of memorizing a long phone number for a friend, you save it under their name. A domain name works in the same way for a website. Learn more: I want to buy a domain name What is domain protection? Benefits of a custom domain name Having a custom domain name offers several advantages for your business or personal brand: A unique domain makes your brand more memorable and strengthens your identity. It establishes a professional image and builds credibility with your audience. A custom domain can improve your search engine rankings. Search engines often see websites with custom domains as more trustworthy, which can help you attract more organic traffic. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, Domains PMM at Wix Industry research suggests that pronounceable domain names are more memorable, easier to share and often perceived as more professional—factors that can positively influence a website’s credibility and user trust. Learn more: types of domains . Common challenges of a domain name One of the biggest challenges is finding a name that isn't already taken. With millions of websites online, your first choice might not be available. This can lead to a frustrating search for a name that is both relevant and unique. Another issue is brand confusion. If your domain name is too similar to an existing, well-known brand, it could confuse your audience or even lead to legal problems. It's important to do thorough research before settling on a name. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Learn more: Most popular domain names Domain name trends What is website hosting? Website hosting is a service that allows you to publish your website on the internet. A hosting provider rents you space on a physical server where you can store all the files and data that make up your website. When someone types your domain name into their browser, their computer connects to the server and your webpages are delivered to them. Essentially, without a host, your website would just be a collection of files on your computer that no one else could see. Hosting is what makes your site accessible to the world. Learn more: best website hosting providers . Benefits of website hosting “Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing.” - Ofir Gvili, Domains PMM at Wix Reliable website hosting ensures your site is consistently available to visitors. Good hosting providers guarantee high uptime, meaning your website will rarely go down. This is important for maintaining a professional image and ensuring a positive user experience. Good hosting also impacts your site's speed. Faster loading times lead to better engagement, lower bounce rates and improved SEO rankings. A quality hosting service optimizes server performance to make sure your pages load quickly for every visitor. Additionally, every 1‑second improvement in page load speed can boost your website’s conversion rate by 17% , highlighting the importance of fast and reliable web hosting. Common challenges of website hosting One common challenge is dealing with slow loading speeds. If your hosting provider uses outdated technology or overloads its servers, your website's performance can suffer. This can frustrate visitors and negatively affect your SEO. Security is another significant concern. Poorly secured servers are vulnerable to hacking and malware attacks, which can compromise your data and damage your reputation. It's important to choose a host that prioritizes security measures like firewalls and regular monitoring. Learn more: how to secure a website . Can I buy a domain name without hosting? Yes, you can purchase a domain name separately from a hosting plan. Many people buy a domain name they like to reserve it for future use, even if they aren't ready to build a website yet. This practice is known as "parking" a domain . When you're ready to create your site, you can then purchase a hosting plan and connect it to your registered domain. Alternatively, services like Wix offer an all-in-one solution where you can get a custom domain and hosting together, simplifying the entire process. Learn more: Dropped domains Domain squatting Domain flipping How much does a domain and hosting cost? Service Type Estimated cost Domain Name Standard $10 to $20 per year Premium/Resale Hundreds to thousands (one-time fee) Hosting Shared hosting $3 to $10 per month VPS hosting $20 to $60 per month Dedicated hosting $80 to $500+ per month The cost of a domain name and website hosting can vary widely. A new domain name typically costs between $10 to $20 per year, though premium or highly sought-after domains can cost thousands. Website hosting costs also differ based on the type of hosting and the provider. Shared hosting is the most affordable option, often starting at just a few dollars per month. However, many website builders, like Wix, include free, reliable hosting as part of their plans, which can be a cost-effective and convenient option. You may also be interested in the most expensive domain names . Examples of domain name and website hosting Every website you visit is an example of a domain name and website hosting working together. Popular sites like amazon.com , wikipedia.org and netflix.com   all have a memorable domain name paired with powerful hosting that can handle millions of visitors. When you use a platform like Wix, the process is streamlined. You can choose a domain name and get free, secure hosting all in one place, without needing to manage the technical details yourself. You may also be interested in best web hosting for small business . How to get started with finding a domain name and website hosting Getting online doesn’t have to be complicated. For domain name search, Wix provides instant domain name search, Wix offers easy domain name search and Wix powers real-time domain name search so you find the right fit fast. For website hosting, Wix offers secure, fully managed web hosting for a hassle-free experience. Wix offers secure, scalable web hosting built in when you create your website, and provides resilient web hosting with 99.99% uptime so your site will stay up no matter what—even during traffic spikes. Here’s a simple, step-by-step guide to help you secure your domain and set up your hosting: Brainstorm domain name ideas Check domain availability Register your domain name 01. Brainstorm domain name ideas When choosing a domain name , write down a few name options that reflect your brand, product or purpose. Aim for names that are short, clear and easy to spell. Avoid numbers or hyphens if possible, as they can make your domain harder to remember. 02. Check domain availability Use a domain search tool to see which of your ideas are available. Real-time domain search allows you to instantly view open names and explore alternatives if your first choice is taken, such as trying different extensions or variations. 03. Register your domain name Once you find an available name, register it through a trusted provider. Many platforms bundle domain registration with their plans, and some offer a free domain for the first year when you choose an annual package. Learn more: how to register a domain . 04. Choose your website hosting Next, select a hosting solution that keeps your site fast, stable and secure. Look for hosting that includes built-in security, automatic updates and the ability to handle traffic growth without slowing down your site. Learn more: how to host a website . 05. Connect your domain to your hosting After your domain and hosting are set up, link them together so your website can be accessed through your chosen name. With all-in-one platforms like Wix, this step is handled automatically, so you don’t need to manage technical settings. Explore: domain hosting vs web hosting . 06. Start building your website Once everything is connected, you can begin designing your site, adding content and preparing for launch—knowing your domain and hosting are already taken care of. This approach gives you a solid foundation for a fast, secure and reliable website from day one. You may also be interested in: Domain management I have a domain name, now what? Ready to get online with a domain name and web hosting? Understanding domain names and hosting is the first step in creating your place on the web. Now that you know the basics, you're ready to take action. With tools like the Wix website builder, you can find the perfect domain name and get secure hosting all in one package, making it simple to get your site up and running. What is a domain name and website hosting FAQ What’s the difference between a domain name and a URL? A domain name is the main part of your website's address, like wix.com . A URL (Uniform Resource Locator) is the full address of a specific page on your site, such as wix.com/blog . The URL includes the domain name plus other information that directs a browser to a particular page. Do I need a domain name and website hosting to have a website? Yes, both are essential. The domain name is how people find your site, and hosting is what stores your site's content and makes it visible online. Without both, your website won't be accessible to the public. However, platforms like Wix bundle these services, so you don't have to manage them separately. Learn more: What is Wix domains? Does Wix offer free domains? Can I move my domain name to a different host? Yes, you can transfer your domain name from one domain registrar to another or point it to a new hosting provider. The process usually involves unlocking your domain at your current registrar and getting an authorization code. While it can be a bit technical, your new hosting provider typically offers guides or support to help you through the process.

The perfect domain is just a click away: claim your domain→  Domain name statistics continue to show just how essential the right domain name is for businesses, creators and anyone building a site in 2026. From explosive growth in new extensions to rising demand for short, branded domains, these data points reveal what’s working, what’s shifting and how to secure a domain that helps your brand stay competitive today and beyond. Below, you’ll find the most useful, up-to-date domain name statistics, paired with insights to help you make smarter decisions when choosing and managing your domain including how free web hosting , a free website builder and the latest web hosting statistics fit into the bigger picture. Get started by understanding what is a domain  and learn how to register a domain  so you can secure the perfect name for your brand. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name statistics Choosing the right domain name still plays a major role in how people discover, trust and remember your brand online. Here’s a quick snapshot of the most important domain name trends and statistics shaping branding and website strategy. Key highlights: Over 359 million domain names are registered worldwide. When you look at any TLD list , .com remains the most trusted and recognizable choice, with 160+ million registrations Short, branded URLs outperform long or keyword-stuffed names in memorability and direct traffic. 46% of small businesses say a custom domain increases credibility. Mobile users are 2× more likely to trust sites with a branded domain versus generic subdomain . The average domain is 11–13 characters long, and domains under 10 characters are significantly more memorable. Over 90% of successful startups (valued at $100M+) launched with a .com domain. More than 52% of domains host an active website, the rest are parked, branded placeholders or investment assets. Demand for AI-related domains grew 400%+ over the last three years. Stat category Key number/insight Total domains registered 359M+ Number of .com domains 160M+ Average domain length 11–13 characters Preferable length for memorability Under 10 characters Businesses saying domain boosts credibility 46% Users who trust branded domains more 2× more likely Startups using .com 90%+ Domains with active websites 52.3% Growth in AI-related domains 400%+ Top domain name statistics Global domain registration The dominance of .com TLD choices ccTLDs and regional domains Domain variety Renewal rates, registrations and domain lifecycle Market growth Legacy vs ccTLD vs ngTLD breakdown 01. Global domain registration: how big is the Internet's name space? Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics As of the first quarter of 2025, there are 368.4 million registered domain names worldwide, across all top-level domains (TLDs). That number reflects a net increase of 6.1 million domain names (≈ 1.7%) compared to Q1 2024, showing that growth continues despite a crowded domain market. Among that total: The combined registrations for .com and .net reached 169.8 million by end of Q1 2025. Country-code domains, known as ccTLD , accounted for 142.9 million registrations. “New” generic top-level domains (often called ngTLDs) reached 37.8 million registered domains in Q1, posting the fastest growth rate among major categories. What that means for your brand: Because there are hundreds of millions of already-registered domains, lock in your name, especially if it’s short, memorable or keyword-rich before someone else does. Pro tip:  Use a domain name search  tool or a domain name generator as soon as you have an idea in mind. Don’t wait, good names get snapped up fast. 02. The dominance of .com Despite the explosion of new TLDs, .com is still king. As noted, .com + .net account for 169.8 M domains globally. As of March 2025, .com alone stood at 157.2 million registrations. That said, the growth rate for .com/.net has slowed, while other segments (ccTLDs and ngTLDs) are growing faster. In Q1 2025, ngTLDs grew by roughly 13.5% year-over-year. Why this matters: .com remains the default, people expect it. As a result, using .com boosts perceived credibility, especially for global or long-term brands. But if your desired .com name is gone, alternatives like newer TLDs or ccTLDs can still work, especially if you pair them with strong branding, clear messaging and marketing. A rising number of domain owners are choosing ngTLDs (e.g. .tech , .store , .in ) or ccTLDs for region-specific branding or creative expression. A .com won't make or break your brand, but it does boost credibility and recognition, especially for global audiences. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, product manager at Wix Not sure which extension fits your brand? Compare the differences in .com vs .org vs .net  and choose the one that supports your long-term goals. 03. TLD choices The universe of domain extensions is broader than ever. As of early 2025: There are roughly 1,591 TLDs available globally. That includes generic TLDs (gTLDs), country-code TLDs (ccTLDs), infrastructure domains and special-use/test domains. The breakdown roughly sits at 1,249 gTLDs + 316 ccTLDs + test/infrastructure domains. That means, yes, you have huge flexibility today. Why it matters for you: With so many options, you’re not limited to “brandname.com.” You can choose a domain name + extension combo that reflects your niche, tone or geographic focus. This opens opportunities to build more creative, brand-aligned identities online. But more choices also mean more competition, so make sure your domain remains easy to type, spell and remember. Pro tip: If your business operates in multiple regions, securing both .com and your key country TLD can protect your brand identity. Because there are so many types of domains , using the right search tools and filters matters. The best domain registrar  (or aggregator) can help you sift through available extensions efficiently. 04. ccTLDs and regional domains As of Q3 2025, global registrations for country-code top-level domains (ccTLDs), domains tied to particular countries (like .uk, .de, .cn), stood at 144.8 million. That’s a steady rise from 142.9 million in Q1 2025. Country extensions like .uk , .de , .fr , .ca  and .nl  continue to grow steadily. Germany (.de) and China (.cn) consistently rank among the largest ccTLD markets. Why this is interesting: The most popular domains suggests many businesses and individuals still prefer regional domains when their audience is local. A ccTLD signals “this site is for people in my country,” which can build trust and relevance. For multilingual sites or companies operating internationally, ccTLDs can help with geo-targeting and portraying local presence. 05. Domain variety The domain landscape is no longer just .com, .net, .org and a handful of ccTLDs. As of Q1 2025, “new” generic TLDs (ngTLDs), including creative extensions beyond the traditional ones, had 37.8 million registrations globally. This represents a year-over-year growth of 13.5% for ngTLDs. What this growth means: With more ngTLDs available than ever, there’s huge flexibility to pick a name that aligns with your brand, niche or industry (e.g. .shop , .coach , .guru , .xyz domain ). For startups or creative projects, ngTLDs offer a way to get meaningful, available domain names without competing for saturated .com inventory. That said, newer TLDs generally have lower renewal rates compared to legacy ones, so they’re more popular with speculative or short-term projects. 06. Renewal rates, registration and domain lifecycle Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics The steady increase in total domain registrations doesn’t always mean active websites, domains go through cycles (learn more about: domain lifecycles ). The Q1 2025 report shows: .com/.net renewal rate estimate: 75.3%. Other legacy gTLDs (excluding .com/.net): renewal estimate ~ 74.3%. ngTLDs: lower renewal estimate, around 34.2%. Implications: Legacy domains remain stable, many owners keep them long-term. ngTLDs see a lot of churn, a substantial portion might be speculative, short-term or parked domains . If you register a domain (especially an ngTLD), plan for renewal and long-term maintenance if you want it to truly represent your brand. A good domain isn’t just about buying it, domain name management matters for brand consistency and SEO health. Explore more: How to get a free domain Cheapest domain extensions How to check if a domain name is available How much does a domain cost? How to buy a domain The worst domain name advice you should definitely avoid 07. Market growth The global domain name base grew from 368.4 million at the end of Q1 2025 to 378.5 million by Q3 2025. That’s an increase of 10.1 million domains in two quarters, showing robust demand and ongoing expansion. That uptick includes growth across all major categories: ccTLDs, legacy gTLDs and ngTLDs. What to take away: More people: businesses, creators, side-projects are claiming online real estate. As supply rises, competition for short, memorable, high-value domain names is intensifying. If you’re thinking of creating a website , act sooner rather than later since availability can shrink quickly. This growth reinforces that choosing how to buy a domain  (and when) remains a strategic decision, especially for long-term brand building. 08. Legacy vs ccTLD vs ngTLD breakdown Based on Q3 2025 numbers: Combined .com/.net registrations: 171.9 million. ccTLD registrations: 144.8 million. ngTLD registrations: 42.9 million (noting the greatest year-over-year growth among categories). That puts roughly 45% of domains in legacy gTLDs, 38% in ccTLDs and 11–12% in ngTLDs (with remaining share likely in test/infrastructure domains or very niche categories). What this mix says: Legacy domains remain important, they still represent the largest single block. ccTLDs are very prominent: many regional players still trust and use country-specific domains. ngTLDs are growing fast, but remain a minority. That means memorable ngTLD names might retain more value long-term, especially if marketed well. What domain name statistics mean for brand and builders From the data above, a few clear patterns emerge and they matter whether you’re building a site, looking to launch a business or simply exploring what are custom domains and how they work: Scarcity of desirable .com names:  With a huge and growing number of registrations, many short and memorable .com names are already taken. That means if you wait, chances are your first choice is gone. Opportunity in ngTLDs and ccTLDs:  Because so many free domain  alternatives and creative TLDs exist today, niche brands, local companies and new creators can secure names that match their positioning, often at more flexible domain pricing . Long-term retention matters:  Legacy domains (.com/.net and traditional gTLDs) show high renewal rates. These are ideal for anyone planning to build long-term credibility, set up a business email or stay consistent across channels. Brand-focused names win over keyword-heavy ones:  As the domain space fills up, brandable domains win. Short, clear names are easier to remember and easier to protect, especially important if you’re researching how to trademark a domain name . Domain management is non-trivial:  With high churn among ngTLDs, managing your domain correctly matters. Keep renewals on time, monitor domain security and use tools like whois lookup  to confirm ownership details or protect your information. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, domains PMM at Wix Remember, purchasing a domain is more than just an upfront cost. Good domain strategy involves careful selection, domain privacy  protection, renewal planning and branding. Learn more: What is Wix domains? Is Wix a domain registrar? Does Wix offer free domains? How to buy a domain from Wix How domain name statistics should shape your domain strategy Based on these numbers and trends, here’s how to approach choosing, registering and managing your domain in 2025, especially as you consider how many domains are there  and how competitive the name space has become: Act early: If you find a good domain, register it fast. With rising registrations, hesitation usually means losing the name you want, especially if you’re thinking " I want to buy a domain "  or wondering what's the easiest way to get a domain? Prioritize brandability: Short, memorable names are your best long-term asset. They’re easier to protect, easier to build domain authority and more scalable than keyword-stuffed alternatives. Explore beyond legal TLDs: Don’t rely solely on .com. If a name fits your niche or audience, ngTLDs and ccTLDs can offer availability, creativity and sometimes stronger alignment with your website infrastructure . Treat your domain as a long-term asset: Plan for renewals, privacy, DNS upkeep and ongoing management. This matters regardless of whether you use a traditional TLD or a more modern extension. Choose a reputable registrar: Research how to choose a domain name registrar  before purchasing and make sure your provider supports strong domain security, clean DNS tools and clear pricing. Search smart before you buy: Use domain name search tools and whois lookup utilities to avoid collisions, typos or legal issues. These checks are essential when deciding how to choose a domain name  in a crowded market. Secure variations & protect your brand: If applicable, purchase multiple domains, extensions or variations to prevent impersonation and maintain consistency across markets. Learn how to redirect a domain so everything points back to your primary site. Use tools to spark ideas: If you're stuck, the best domain name generators  can help you brainstorm short, brandable options that aren’t already taken. Explore more statistics: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Why trust Wix's experts? When it comes to domains, website building and online growth, Wix’s in-house experts work directly with the data that shapes the web. Our teams analyze real user behavior across millions of sites, track domain trends in real time and collaborate with industry partners to ensure every insight is accurate, practical and up to date. Whether you're choosing a domain or planning your full online presence, you’re getting guidance backed by hands-on experience and trusted, industry-standard sources. Sources: Verisign Domain Name Industry Brief Domain Name Industry Brief Quarterly Report Q1 Domain Name Industry Brief Quarterly Report Q3 The Domain Industry News Magazine NiceNic Business Wire Domain name statistics FAQ How much does a business email cost? The price varies by provider, but how much does a business email cost?  typically ranges from a few dollars per month to premium tiers with advanced security and storage. Many platforms bundle domain, hosting and email together to keep everything under one plan. What's the best domain extension for a personal website? For most people, What's the best domain extension for a personal website?  usually comes down to .com because it’s widely recognized and easy to remember. Alternatives like .me or .site can also work well for personal brands if your exact name isn’t available. What's the easiest way to get a domain? The simplest option is to register it directly through your site builder. This eliminates third-party management and DNS complexity, making what's the easiest way to get a domain?  a matter of clicking once during website setup. How many domains are there? Industry reports show that how many domains are there?  exceeds 350 million registered domain names globally, spanning .com, new gTLDs and country-code extensions.

The perfect domain is just a click away: claim your domain →  Asking what is an example of a domain is the first step to claiming your own piece of the internet. It's the unique identity that separates your website from billions of others. A domain name is simply the web address you type into a browser to visit a specific site. For example, wix.com is a domain name. It’s friendly, easy to remember and much simpler than typing in a long string of numbers (IP address) that computers actually use to communicate. Getting the right domain is crucial because it’s often the first interaction a customer has with your brand. TL;DR: What is an example of a domain? Aspect Summary Definition The unique web address used to access a website (e.g., google.com). Key component Consists of a name (e.g., "google") and an extension (e.g., ".com"). Main benefit Makes your website easy to find and remember. How to get one Purchase through a domain registrar or website builder. What is an example of a domain? A domain name is the string of text that maps to a numeric IP address , used to access a website from client software. In plain English, it's the text that a user types into a browser window to reach a particular website. For instance, the domain name for Google is google.com. A domain name has two main parts, the label and the extension (also known as the Top-Level Domain or TLD ). In the example wix.com, "wix" is the label, and ". com " is the extension. These two parts work together to create a unique identity that no one else can own once you register it. Benefits of a custom domain Owning a custom domain does a lot more than just direct traffic, it's a powerful branding tool that adds legitimacy to your project or business. Credibility: A custom domain, like yourbusiness.com, looks professional and established. Compare that to a free, generic address like business.freehost.com. The custom version signals to customers that you are serious about your work and plan to be around for the long haul. Branding: A short, catchy domain is easy for customers to remember and share. If someone recommends your business to a friend, you want them to be able to say the name and have the friend find it instantly. A complex or long URL makes that word-of-mouth marketing much harder. Ownership: When you register a domain, it belongs to you for as long as you renew and rent it from your web host. You can also take it with you even if you switch website hosting providers. Common challenges of choosing a domain Understanding how to choose the right domain name isn't always easy and even if you have your perfect domain name example in mind, you might not always be able to use it. Some of the main challenges include: Availability: With nearly 2 billion websites online, many of the best, short .com names are already taken. You might come up with a brilliant idea only to find out someone else registered it ten years ago. Clarity: You might want to get creative with spelling to find an available name (like using "z" instead of "s"), but this can backfire. If you have to constantly spell out your domain for people ("that's froot with two o's"), it creates friction. You want a name that sounds exactly like it is spelled. Cost: This can also be a factor for premium domains. While most new domains cost around $10-$20 a year, buying a domain that is already owned by someone else can cost thousands. Balancing your budget with your desire for the perfect name requires some flexibility and creativity. Examples of a domain Seeing a few domain examples and their domain extensions can help you understand the different structures and possibilities available to you. Classic .com domains, these are the most common and popular domain extensions : google.com amazon.com nike.com Country-code domains (ccTLDs) , these indicate a specific location, which is great for local businesses: bbc.co.uk (United Kingdom) sony.jp (Japan) shopify.ca (Canada) Organization and niche domain, these extensions tell you something about the type of organization: wikipedia.org (Non-profit organization) harvard.edu (Educational institution) twitch.tv (Media and video) New, creative domains, newer extensions allow for more specific branding: baker.shop portfolio.design startup.io Discover more: ccTLD meaning How to get started with a domain Understanding how to register a unique domain is one of the most exciting parts of learning how to start a new website . The process is simple and can be done in just a few minutes. First, brainstorm a list of potential names. Think of variations, synonyms, or different extensions you might use if your first choice is taken. Keep it short, simple and easy to type. Next, go to a domain registrar or a website builder like Wix. Use their domain name search tool to check the availability of your ideas. The tool will tell you instantly if a name is free to buy or if it is already taken. It will also suggest alternatives you might not have thought of. Once you find an available name you love, follow the prompts to register it. You will typically pay a small annual fee to keep the name. If you are building your site on Wix, you can often connect your new domain immediately, or even get a free domain voucher with a premium plan, streamlining the whole process. Learn more: Can you buy a domain name forever? How to buy expired domains How to check if a domain name is available What is domain authority? Domain name and web hosting What is an example of a domain FAQ What's the difference between a URL and a domain? A domain is the main address of your site (e.g., wix.com). A URL (Uniform Resource Locator) is the full specific address that leads to a specific page on that site (e.g., https://www.wix.com/blog). The domain is a part of the URL. Can I change my domain name later if I need or want to? Technically, yes, you can switch to a new domain name later. However, it can hurt your search engine rankings and confuse regular visitors who know your old address. It's much better to take the time to choose a name you will be happy with for a long time. Do I need a website to buy a domain? No, you can buy a domain name without having a website ready. Many people purchase domains to park them and save the name for a future project. This prevents anyone else from taking your idea while you get your business plan together.

The perfect domain is just a click away:   claim your domain →  Before you settle on a business name or start making a website , there’s one quick check you can’t skip. Domain names get snapped up fast and finding out yours is already in use can derail your plans. Checking domain availability early saves time, avoids frustration and helps you secure a name you can actually use. You can check if a domain name is available by using a domain name search , which tells you if the name you want is already taken. If it is, these tools can also suggest alternatives to get your site online. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to check if a domain name is available Checking domain name availability early saves you from delays, rebranding and legal issues later. A quick check helps you lock in the right domain, explore alternatives if needed, and move forward with confidence instead of hitting roadblocks mid-build. You’ll learn: Why domain availability should be checked before building a website How to check if a domain name is available What to do if your first-choice domain is taken How domain extensions affect your options When it makes sense to contact a current domain owner How domain registration and ownership work How to secure and register a domain using a website builder Ready to find your perfect domain? Use the Wix domain name generator  to get started to instantly generate creative and relevant name ideas. Why checking if a domain name is available is important When you start building a website, your domain name is one of the first choices that can either keep things moving or cause delays. Spending a few minutes checking domain options and availability early helps you avoid backtracking after you’ve settled on a name.   Checking domain name availability early helps you avoid future headaches and ensures you can secure a name that truly represents your brand.  If the domain you want is already taken, you may need to rethink your branding, choose an alternative extension or negotiate with a current owner—steps that can slow down your launch. Confirming domain availability also protects you from potential legal issues. Many domain names are tied to trademarks or established businesses, so unintentionally choosing a conflicting name could result in disputes or forced rebranding later on. Learn more: What’s the easiest way to get a domain? How to register a domain name What is a parked domain? Can you buy a domain name forever? How to check if a domain name is available Finding and registering a domain name is a straightforward process. Here’s a detailed breakdown of each step to help you navigate the process, from searching for a domain name to making it your own: Brainstorm domain name ideas Use a domain name checker Choose a top-level domain (TLD) Consider alternatives if your name is taken Register your new domain name To check if a domain name is available , use a domain search tool from a registrar or website builder. It shows if your name is taken and suggests spelling variations or alternative extensions. For a deeper dive, check the WHOIS database to see who owns a domain or use trademark searches to ensure your brand name is good to go. 01. Brainstorm domain name ideas Before you even start checking for availability, you need some solid ideas. A good domain name is memorable, easy to spell and reflects your brand. Think about your business name and the services you offer. Try to keep it short and avoid hyphens or numbers, which can be hard for people to remember and type. It's a good idea to come up with a list of 5-10 potential names. This gives you plenty of options in case your top choices are already registered. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Find out more: How to choose a domain name 02. Use a domain name checker Once you have your list, it's time to see what's available. The easiest way to do this is with a domain name checker. Most website builders and domain registrars offer this tool for free. Simply type your desired name into the search bar and the tool will instantly tell you if it's available. For example, using the Wix domain name checker will not only confirm availability but also suggest alternative names and TLDs if your first pick is taken. It’s a quick and efficient way to move from idea to action. 03. Choose a top-level domain (TLD) A TLD  is the extension at the end of your domain name, like .com , .net or .org . While .com is the most popular and often the most sought-after, there are hundreds of popular domain extension  options available. Learn more: most popular domain extensions . Consider using a TLD that fits your business. For instance, a non-profit might choose .org , while a tech startup could go for .io. Country-specific TLDs like .ca (Canada) or . co.uk (United Kingdom) can also be effective if your audience is local. Your choice of TLD can influence how visitors perceive your site, so choose one that aligns with your brand. Choose from one of the top-level domain extensions → 04. Consider alternatives if your name is taken It’s common for your first-choice domain name to be unavailable, especially if it's a common word or phrase. Don't get discouraged. This is where your brainstormed list comes in handy. Try slight variations of your name. You could add a keyword that describes your business (e.g., " atlascoffee.com " instead of " atlas.com "), use a different TLD or add a verb like "get" or "try." Many domain checkers will automatically provide these suggestions, making it easier to find a suitable alternative that’s still on-brand. You may also be interested in: What are the most common industry domain names? What is a generic top-level domain name (gTLD)? .co vs .com domains 05. Register your new domain name Once you've found an available name that you love, the final step is to register it. You can do this through a domain registrar or directly through a comprehensive website builder like Wix, which simplifies the process by letting you manage your site and domain in one place. Registration typically involves selecting a subscription term (usually one year or more) and providing your contact information. Once you complete the registration, the domain name is yours. Congratulations—you now have a digital address for your brand. Find out more: How to register a domain name Who owns a domain name? When you register a domain name, you don't technically "own" it forever. You lease it for a specific period, usually on a yearly basis. This lease gives you the exclusive right to use that domain as long as you keep up with the renewal payments. The official owner of a domain is the person or entity listed as the "registrant" in the domain's registration records. This information is stored in a public database called WHOIS. So, while you're the effective owner, it's a right-to-use arrangement that requires ongoing maintenance. How to find out who owns a domain name If a domain name you want is taken, you can find out who owns it using a WHOIS lookup service. Tools like the WHOIS domain lookup search allow you to enter a domain name and retrieve public registration data. The information you'll find typically includes the name of the registrant, their contact information (unless they have privacy protection), the registration date and the expiration date. This can be useful if you want to contact the owner to negotiate a purchase. However, be aware that many owners use privacy services to hide their personal details. You may also be interested in: How to trademark a domain name Best domain registrars How much does a domain name cost Is .shop a good domain? How to check if a domain name is available with Wix Checking whether your ideal domain name is available is an essential first step when building your website—and with Wix, the process is quick and effortless.  Ready to claim your corner of the internet? Start by learning how to build a website  with Wix and get a free custom domain for your first year with a premium plan . Wix provides instant domain name search, letting you see availability in real time so you can secure the perfect match without delay. Simply type your desired name into the search bar and Wix offers easy domain name search tools that instantly surface relevant suggestions, alternative extensions and creative variations.  Because Wix powers real-time domain name search, it’s simple to find the right fit fast. You can explore options, compare extensions and lock down a memorable domain name within seconds. This ensures you spend less time searching and more time building your brand online. How to check if a domain name is available FAQ What do I do if the .com version of my domain is taken? If the .com version is unavailable, consider other popular TLDs like .net, .co or .org. You can also explore newer, industry-specific TLDs like .app or .store. Alternatively, try modifying your domain name by adding a descriptive word, like " .store " or " .shop ," to find an available .com address. How much does a domain name cost? The cost of a domain name varies depending on the TLD and the registrar. Standard TLDs like .com or .net typically cost between $10 and $20 per year. Some website building platforms, like Wix, offer a free custom domain for the first year with the purchase of a premium plan, which can be a cost-effective option. Find out more: Does Wix offer free domains? C an I buy a domain name permanently? No, you can't buy a domain name permanently. Domain registration works like a lease. You can register a domain for a set period, typically from one to ten years. To keep it, you must renew the registration before it expires. This system ensures that unused domain names can eventually become available again. Learn more: Can I buy a domain name permanently?