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If we’ve learned anything from the past few years, a digital presence is an essential part of running a business. While social media shapes a large part of your online presence, we'd argue that a good website carries the most significance. Why? Because you own it. You can use it to control the way visitors interact with your brand and how they purchase your products. What's more, you don’t have to deal with ever-changing social media algorithms. Good website branding encompasses everything from the way you make a logo to your website copy and CTAs. In this article, we’ll explore the importance of website branding and how to properly represent your brand online. Build your brand with the Wix Logo Maker. What is website branding? To understand website branding, let’s first look at the concept of branding. Branding encompasses all steps a company takes to shape how a customer perceives them. Branding cannot be easily quantified, but its success is rather measured by the emotions felt in the symbiotic relationship between brand and consumer. Branding takes place both on and offline—at every touchstone of your business. It goes beyond your brand name , logo, color palette or catchy slogan and trickles down into every way your brand interacts with new and existing customers, as well as competitors and stakeholders. With this in mind, website branding extends the visual and non-visual aspects of your brand identity into one digital space. Your website is an experience that shows your tone, personality and values through design, imagery, messaging and micro-interactions. Visuals like logos, typography and colors should align with your voice. Even small details—like how to make a banner  to highlight an offer while staying on-brand—can have a big impact. Since many potential customers first interact with your brand through your website, you have only a few seconds to make a delightful and meaningful first impression. A good website should clearly communicate brand messaging right from the start of the experience. Why you need a branded website According to Siteefy , around 1.14 billion websites exist in the world, with 175 new websites created every minute (that’s three every second). This noisy and competitive space continues to grow, offering businesses a lucrative opportunity to grab the attention of a global audience. And while you can quickly and easily start a social media profile to support your business and branding efforts, you should simply think of it as a stepping stone to your website. Think about it: Your website is available 24/7 for both new and returning customers who want learn more about your brand or, better yet, convert and generate sales for your business. A well-branded website can: Establish trust. Maintaining brand consistency and an overall professional look and feel to your website can help bolster credibility and brand trust. Familiar branding aspects on a reliably performing company website can instantly set users at ease. Communicate effectively . Regardless of your industry, a personal or corporate brand connects your business to consumers. Unlike social media, your website grants total control over the look, feel and rules of engagement. This means setting your own website copy, blog posts and even newsletters. On your website, users can subscribe to an email lists, giving you reliable access to their inboxes for further engagement via drip content and lead generation. Build authority . If you create a blog for your branded website, you’ll build organic search opportunities to drive traffic and establish your authority and credibility. In addition, you can publish content that establishes your brand as a thought leader for expertise, opinions or even trends. Promote the brand. Not only does a website showcase your brand’s tone, products and visual identity , you can also promote other channels on it. For example, you can share webinars, podcasts, e-books or even co-branding directly on your website. Artists or creatives can also show off their work in a portfolio. Guide decisions . Let the data tell a story. Website traffic and conversions can measure how many visitors engage in a session on your website. If you notice that users bounce right away and don't return, you can take this as a sign that something is off on your website. These helpful metrics can give deeper insight into user behavior and interactions with your brand. Tip: With Wix analytics you can review your site’s traffic, visitor behavior and revenue reports all in one convenient dashboard and make decisions based on the data. How to create a branded website Define your brand identity Refine your user experience Establish brand trust Use your brand voice Be aware of user pain points Set up an easy layout and site structure Maintain consistency Keep your branded website up to date 01. Define your brand identity Your brand identity encapsulates all the visual and non-visual aspects of your business. It is best contained in a brand style guide . Some features that you should consider in your website branding include: Visual identity: This is the visual language that your brand communicates in one cohesive aesthetic across every touchstone. Logo: A logo instantly signifies your brand and makes it easy for consumers to recognize you when entering your website. Most site owners place their logo at the top left, as most languages are read left to right. Both brand and UX experts consider this spot an important one. Also include your logo in the website footer, contact page, blogs, favicon and any purchase confirmation page. Depending on your website layout, you may also consider linking your logo to your homepage, so users can easily navigate back in one click. Brand colors: As part of your brand identity, you should certainly consider your brand colors in your website alongside user experience and readability. For example, if your brand colors are bright yellow and orange, you may want these colors to appear in certain parts of your website, but not necessarily as a font color. Remember that colors can trigger emotional responses and influence how users interact with your website. In fact, nearly 93% of people say the visual dimension (color) influences their purchase decision over taste, smell, etc. Tip: When you create a website , the Wix Editor customizes your color theme automatically across your site and in all the 'themed” elements in the Add panel. You can also apply your theme colors to any element on your site using your brand colors. Alternatively, you can browse through the ready-made color presets and choose the perfect option for your brand. Fun fact: Most website hyperlinks appear in blue , since “red and green are the colors most altered by color-vision deficiency. Almost no one has a blue deficiency.” Typography: Like other visual mediums, typography can effectively communicate more about your brand voice than words itself. In addition, website typography must appear sharp, uncluttered and legible on any size screen. Also, using cool fonts can reinforce your branding. Typography experts recommend to never use more than three fonts on your website. Keep in mind that each of your fonts should carry its own level of importance to establish hierarchy and balance your website text. You can read more about how to choose the best fonts for websites to better understand the impact. Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs Imagery/photography: Brand imagery affects all visual aspects of your business. Pictures evoke emotion and tell a story at a glance. So when choosing graphics or photographs for your website, keep your brand identity in the forefront. In addition, know your audience and pick visuals that strategically speak to them. You're not limited to photographs on your branded website. You can also include illustrations. In any case, make sure it's a high-quality file appropriately sized for the space it'll will take up on the website. Consider users viewing images on a mobile screen compared to a desktop. For example, if you use a large image in your website’s header, look at how it appears on a phone or tablet. Remember, if you use stock photos, show a diverse range of subjects. Templates . If you create your branded website with a builder like Wix, you can access a wide range of free customizable templates to streamline your branding efforts across every page. For example, these fashion and clothing templates include an online store with spaces for your company’s logo, story and messaging. 02. Refine your mobile experience Today, a person's first interaction with your brand likely will take place on their mobile device, which means you must optimize your site accordingly. You can take a few key steps for your website’s branding to better perform on mobile, including: Optimizing for mobile-first indexing Minimizing or hiding page elements for mobile Using CTAs for effective navigation Adding a “Back to Top” button Hyperlinking your logo to the website’s homepage Using mobile-friendly menus like hamburger menus Integrating mobile features Anything from mobile animated features to unique scrolling effects shape the brand and mobile user experience. 03. Establish brand trust While your branded website serves to establish and foster brand trust, you can further build this concept into your design. First, consider the value and importance of social proof. In fact, Forbes considers social proof to be one of the nine ways advertising could change in 2023. As Mary Harcourt of CosmoGlo shares, “Social proof will be the new trend for how customers shop in the near future.” Harcourt says, “Social proof is trusted, inevitable and a much more effective way to gain new sales. The psychology is that a consumer feels better about purchasing because a peer has previously purchased the item and had a good experience.” To build social proof, integrate customer reviews and testimonials into your website branding. Reviews can take on many forms including video testimonials, case studies, interviews, press reviews and social posts. Authenticity is key here, so be as transparent as possible. Tip: The Wix App Market is full of customer review, testimonial and social proof tools that you can easily integrate into your website. 04. Use your brand voice Your website is the place to let your brand voice shine. You can get your brand message across using a diverse range of content including: Website copy (and microcopy like CTAs) Blog posts Email newsletters Chatbots Brand story (‘About us’ section) Downloadable content Regardless of communication type, your brand voice should always be present and your customers should be able to easily recognize it. For example, the Wix brand voice is approachable, reaching a wide range of audiences and maintaining a friendly tone, almost like two professionals conversing. Wix’s products consistently use this tone, from the Domain Name Generator to the Wix SEO Learning Hub and even social posts. Your branded website’s content should also outline a clear content strategy that extends to external content, including guest articles and brand/influencer collaborations. 05. Be aware to user pain points Your website branding must ensure an optimal user experience (UX). Using user experience design (UXD) , you can plan your site to include features that positively impact user satisfaction and, in turn, brand loyalty. If your website's aesthetic, usability and accessibility cause visitors to have a good experience, they'll likely form positive associations to your brand or business. Ultimately, functionality can make or break your branded website. You must understand your target audience and how they want to interact with your website to optimize functions accordingly. If you recognize an issue, like a certain product hasn't sold as well as another, see that the checkout or the product page function as expected. An FAQ section and available customer support can help customers mitigate a range of issues the moment they experience one. Be equally mindful of all aspects of customer pain points, including those pertaining to finances, productivity and support. Everything from the way you price your merchandise to the time it takes to check-out and receive a product can influence a customer's online experience. To understand the customer experience, you must ask your customers for direct feedback. You can do this through questionnaires, feedback forms, emails and more. You can also look at external review or competitor websites to see what consumers say about your branded website. 06. Set up an easy layout and site structure To maximize your website branding and offer the best possible experience, stick to an easy layout and site structure. Less is more. Regardless of your industry, your branded website should be clear and easy-to-navigate, plus it should reflect your brand values and purpose. In addition, understanding your user's needs alongside your website's purpose can help you decide your layout. It boils down to knowing what to highlight on your website and where. For example, if you are an artist, you’ll likely want to use bigger imagery that highlights your work. On the other hand, if you are a masseuse, you likely want your customers to focus on your offering, price points, location and testimonials. Use an image resizer to ensure your visuals are optimized for your site's design. Read more on how to resize an image that's optimized for your site's layout. Tip: Build a branded website with Wix and use ready-made templates that take these details into account. 07. Maintain consistency Branding consistency is key. You want customers to have the same experience when walking into a brick-and-mortar store, unboxing a package at home, interacting with a brand ambassador and using your website. What’s more, you can’t control where or how visitors come to your site. One customer may spontaneously come to your site via a social media ad, while another types in your URL from their office desktop. Regardless of external factors, they need to experience the same excellent site performance and functionality. In addition, customers who experience your brand on other channels or platforms want to feel the same feeling when entering your site for the first time. By aligning your website to your brand style guide, you can maintain consistency and ensure customers have the same experience on your site. 08. Keep your website up to date You’ve put in all the time and effort to build your branded website, but the work doesn't end there. Just as you nurture your brand, you must give the same attention to website maintenance and upkeep. Regular website maintenance includes updating and refreshing content, checking for broken links, ensuring your site performs properly and keeping visuals fresh and aligned with your branding needs. This also includes security updates, uptime monitoring, SEO optimization and general support and maintenance issues. Website branding examples Let’s look at some of the best website branding examples that set the bar high. Koketit Wix user and Tel Aviv-based artist Shira Barzilay is the face behind the iconic Koketit . In her own words, “The world is her canvas.” She's made this evident through her distinct artistic style seen in collaboration with brands like Zara, Cartier, Elizabeth Arden, Vogue Portugal, Harper’s Bazaar and Revlon. Most recently, she collaborated with Porsche to hand paint a Taycan. Barzilay reflects her unique, unmistakable style on her website. Images of her artwork front and center on her site do the talking. Users can easily navigate through the site to her online shop, view collaborations or even explore NFTs. Koketit’s branded website also has an ‘Inspiration’ section showing artfully curated walls showcasing her work in homes. Visiting her site is as just an eye-catching and exciting experience as her artwork itself. La Vie People know French plant-based bacon brand La Vie for their animal-free product line as well as their cheeky attitude. The brand is bright, bold and humorous in both its visual aesthetic and brand messaging. As La Vie explains, “We are building a movement, a positive change for the industry and for the planet.” Website visitors can feel this core value across every element of La Vie’s branding. Their playful website copy includes phrases like, “Bacon and lardons without Mr. Piggy. 100% Veggie” or “Save a pig’s bacon. Eat La Vie,” making the brand's mission clear to any website visitor. The brand’s vibrant color palette of bubble pinks, sky blues and bright yellow appear in splashes throughout the website. Visitors will find the site easy to navigate, plus will walk away understanding the product offering and environmental impact. Read more on dopamine colors and their role in graphic design. Liquid Death Cult-favorite water brand Liquid Death has been recently dubbed Gen Z’s La Croix . In Liquid Death’s own words, “We’re just a funny water company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.” And, so far, they’ve succeeded: The water brand is valued at $700 million in its latest raise and is the top-selling still water and second top-selling sparkling water on Amazon. Every detail of Liquid Death’s website branding communicates their message and values. Upon entry to the site, a reel of user-generated content (UGC) greets visitors, showing real people of all ages creatively drinking Liquid Death. As visitors continue scrolling, another video shows devil-like characters killing plastic bottles, aptly referred to as " Death to Plastic ." The brand even partnered with Martha Stewart to create a life-sized severed hand candle using Liquid Death cans—a creative and eco-friendly effort to battle pollution. The branded website considers every detail, including a skull icon in their favicon, a “Sell your soul” membership club, branded merchandise and more. Weirdoh Birds Founded by visual artist, photographer and Wix-user Orit Harpaz, Weirdoh Birds is a creativity-forward lifestyle brand focused on home goods and hospitality products. LA-based Harpaz says in her “About section" that the Weirdo Birds “combines her love of drawing birds and interior design to create a groovy, upscale and exclusive brand.” Visitors will immediately recognize Weirdoh Birds' distinctive and quirky style upon entry to the branded website. From the unique retro imagery, vibrant bird wallpaper displayed across the background and the unmistakable logo that cleverly reinforces the brand name, every aspect nails the brand. The website details also show off Harpaz’s unique drawing style through product integration and overall browsing experience.

Ready to share your ideas with the world? Start your blog → Blogging has been around since the dawn of the internet while Instagram has been around since, well, the rise of the selfie culture. Today, both remain popular and promising marketing channels.  But if you’re struggling to decide which one to focus on, then you’ve come to the right place. In this blog, we’ll break down the pros and cons of starting a blog  versus marketing on social media  via Instagram. Throughout you’ll hear from a couple of our experts at Wix to help you make the decision that’s best for you. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Blogging vs. Instagram: how to decide which one’s right for you  Bear in mind that deciding the right channel to prioritize is not a question of which platform is intrinsically better. Rather, it’s about deciding what’s the best fit for you and your business.  There are many different factors to weigh, including: What do you (or your team) like doing? Do you find strength behind a keyboard or do you thrive in front of the camera? Similarly, do you identify as a wordsmith, a photographer, a graphic designer or something else?  What do you want to achieve through your content? Are you looking to promote a business or are you trying to build up your personal brand? Moreover, are you looking at blogging or Instagram as a creative outlet—or as something to ultimately drive sales? Which matches your brand? Whether you’re building up a personal or business brand, what medium(s) match your line of work and personality?  Where does your audience hang out? What types of content does your target audience like to consume? How frequently? What is the competition like? When you look at other people or brands that you aspire to be like, where are they most engaged? How do they spend their time and marketing dollars? Blogging vs. Instagram: a detailed breakdown Of course, it helps to understand how the platforms differ and what each will entail to get off the ground. Below, we’ll look at how blogging compares to Instagram from various important aspects from a marketing perspective.   Audience: blogging   When it comes to blogging , "your audience can run the full gamut,” says Allison Lee, editor-in-chief of the Wix Blog. “It’s similar to asking, ‘What’s the typical audience size or makeup for movies?’ It boils down to the topics you choose to cover and how you put yourself out there.” “For example, on the SEO front, every search engine result page is different—for one keyword, you might only engage a couple hundred people with a very niche interest in something. Whereas for another keyword, you might be talking to a crowd of thousands spanning a variety of interests and backgrounds,” she adds. It’s worth noting that the four highest-earning blog niches include food, personal finance, lifestyle and travel, according to a 2022 study by RankIQ . But both B2B and B2C marketers use content marketing strategies  to reach potential customers (91% and 86% respectively, reports Demand Sage ).   Audience: Instagram When it comes to Instagram , “there isn’t really a typical Instagram user,” says Amy Borenstein, Instagram manager at Wix. “What I will say though is that when people use Instagram, they’re looking for quick and digestible content. The attention span for Instagram users is very short (possibly shorter than most other social media platforms).” “The audience on the platform has grown over the years to the point where almost everyone is on it—even my 87-year-old grandmother has an Instagram account.” - Amy Borenstein, Instagram manager at Wix Quick comparison stats: Estimated number of blog readers: Roughly 60% of all internet users read blogs ( Master Blogging , 2024)  Estimated number of Instagram users:  2 billion monthly active users ( Statista , 2024) The average age of blog readers: 30% are between the ages of 31 and 40, while 37%  are between 40 to 60 years old ( Finances Online , 2021/2022) The average age of Instagram users: 60% of Instagram users are between 18 to 34 years old ( Statista , 2024)  Content types: blogging “There’s a unique type of freedom and flexibility that comes with blogging ,” says Allison. “A blog  lets you go as in-depth as you’d like on a topic and play around with how you tell your story.”  “A blog is like a massive playground for your ideas. You’ve got your pick of equipment, whether you choose to illustrate your ideas through words or graphics that come together in one space.” - Allison Lee, editor-in-chief at Wix  Blog length can range wildly, as can its presentation. Using a blogging platform  like Wix’s blog maker , you can create a unique canvas for your blog and incorporate various types of multimedia throughout. Its length will usually depend on the topic or SERP. In other words, a how-to post that’s intended to guide readers through a series of detailed steps may veer on the long side—whereas a news-related piece might be much shorter.  Generally speaking, blog posts tend to have a long lifespan. They encourage lengthier engagement, and those that are SEO-optimized or linked from other publications are particularly well-equipped to drive traffic to your site for months or years after publication.  Content types: Instagram By contrast, Instagram  posts tend to have a shorter shelf life and get buried under new content quickly. They tend to pack the greatest punch at the time of posting, though the conversations that stem from those posts can survive long after they’re created.  The strongest posts are short, snappy and visually driven. Instagram captions are limited to 2,200 characters, while videos are capped at 60 minutes (except for Instagram Live videos, which can be as long as four hours; note also that Reels and Stories are capped much earlier). They invite real-time engagement and respect the fact that Instagram is a community-based, but hyper-personalized space. Quick comparison stats: Average length of a blog: 1,416 words ( OptinMonster , 2023) Average length of an Instagram post: 26-second-long videos ( Adobe ) Popular types of blogs: How-to guide, listicle, interview, “what is” post, case study Popular types of Instagram posts: Carousel, image, video (including Stories and Reels   Content discovery and ranking algorithms: blogging Success when blogging often depends on having a unique angle or niche and delivering consistent, high-quality content. Moreover, your SEO strategy will play a big role in driving visitors to your articles—with Google’s search engine being top of mind for most bloggers.  The challenge is that Google observes hundreds, if not thousands, of signals to rank content. As summarized by Google  itself: “To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.” SEO is a very nuanced, always-evolving sport. But the silver lining is that no two SERPs are the same; even as a newer blog, you have a chance at ranking for long-tail keywords, which aren’t as competitive as short-tail keywords but engage a very specific audience. You don’t have to go toe-to-toe with industry giants. Rather, your SEO competition may consist of blogs, news sites and other publications that aren’t competing for the same business as yours.  Content discovery and ranking algorithms: Instagram Similarly, on Instagram , "SEO is really important to implement in your strategy,” says Amy.  “Instagram, at the end of the day, is also a search engine, so adding keywords in your alt text and caption helps people looking for specific things find your content.” - Amy Borenstein, Instagram manager at Wix Of course, “SEO” on Instagram means something very different from SEO on Google. There are various avenues for a user to find your content on Instagram, and each avenue has its own ranking algorithm.  For example, the Instagram Feed algorithm may predict a user’s interests by looking at past activity, followers and post details. Meanwhile, the Instagram Reels algorithm may prioritize factors like video completion rate, user engagement and originality.  Each Instagram algorithm has matured over time. “Hashtags aren’t enough anymore to make sure your content is seen,” notes Amy. “Writing engaging captions that promote viewers to comment will help get the algorithm to push your content.” Quick comparison stats: Top discovery channels for blogs: Search queries, predominantly on Google Top discovery channels for Instagram: Features like the Explore page, Stories and Reels Top ranking factors for blogs (Google): Relevance, quality, backlinks, usability, on-page experience, technical SEO  Top ranking factors for Instagram (Feed): Post engagement, poster details, interaction history, personal interests  Learn more : Best time to post on Instagram Monetization opportunities: blogging  Blogging can open you up to a variety of opportunities to generate money, including via sponsored posts, affiliate marketing and sales of physical products through your article. Or, monetize your blog  by offering exclusive content to paying subscribers.  “If you use a platform like Wix,” Allison adds, “you can easily experiment with these things. You can launch a community, an online course, a subscription program and/or print-on-demand products—all from one space.”  The beauty of a blog is that it’s a branded channel, where most readers expect to click around and discover other content (or products) that your brand has to offer.  Learn more: Blogging vs ecommerce Blogging vs podcasting Monetization opportunities: Instagram  Instagram , on the other hand, is less focused on your brand and more focused on the larger community. It has its fair share of monetization opportunities, too—but most will be oriented at keeping people on Instagram as opposed to driving them to your site.  That said, “Instagram shopping is a great way to monetize your business on social media,” recommends Amy. “This allows customers to see details about your product like price and colorways directly on the Instagram app. However, it can also drive traffic to your website and make more sales.”  Other opportunities include affiliate links, sponsored content, IGTV ads and Instagram Live Badges that followers can purchase to support your account.  “But keep in mind, though, when maintaining a business Instagram account is that you shouldn’t look at Instagram as a free place to post ads,” warns Amy.   “People nowadays are hyper-aware of when they are being advertised to and generally get turned off by the content when they know it’s an ad, so keep your business account centered around brand awareness and engaging potential customers.” - Amy Borenstein, Instagram manager at Wix Quick comparison stats: Top monetization opportunities on a blog:  Sponsored posts, affiliate links, subscription-based content, selling digital or physical products  Top monetization opportunities on Instagram: Sponsored posts, affiliate links, Instagram shopping, badges, IGTV ads Benefits of starting a blog first  So, is it best to start a blog or an Instagram account first? To reiterate, there’s no one universally correct answer, nor one easy answer. Both take grit. However, if your strength is in writing and you notice a need for more in-depth, educational content among your audience, then a blog may be a natural fit.  Moreover, by starting a blog first, you can equip yourself with content that can later be repurposed for Instagram. (One blog could even inspire multiple  Instagram posts.)  To summarize the benefits of focusing on a blog:  You have full ownership. While on Instagram, you're at the mercy of the platform's rules and algorithm (which can change without notice), you fully own your blog content. You get to decide how it’s shown and what gets posted. You don’t have to worry about the plug getting pulled overnight. You can gain an SEO advantage . Blogs allow you to delve into topics with the kind of detail that search engines love. By targeting specific keywords and providing thorough answers, you can improve your chances of ranking higher in search results, which is vital when you’re running or making a website . You can focus on evergreen content. While Instagram rewards real-time engagement , a blog can continue bearing fruit months or years after you’ve published it. “It can drive lots of passive and free income, in addition to traffic, even if you need to take a bit of a breather from your blog,” says Allison. Learn more: How to make a website . Benefits of starting with Instagram  If you’re less eager about long-form content and prefer expressing yourself through visual means, Instagram may be your top choice. Snapping a photo or filming a behind-the-scenes video may be much easier than sitting down to write a blog.  Instagram additionally offers more immediate, two-way feedback so if your goal is to network and engage in conversations, Instagram may be more your speed.   A word of encouragement from Amy: “Many people believe that it’s too late to start an Instagram account, but it’s not true. While there are millions of users, there’s space for everyone. When you define your niche, talk passionately about your business and focus on growing a community, the people who care about what you have to offer will find you.” To summarize the benefits of prioritizing an Instagram business account :  You can focus on visual storytelling . Instagram is the perfect canvas to paint your brand's story. Through photos, videos and Reels, you can craft a visual narrative that speaks to your audience and showcases your brand’s personalities. You can enjoy immediate feedback . Features like polls, questions and direct messages encourage interaction, making it easier to connect with followers on a personal level. You can participate in influencer partnerships and brand collaborations . Needless to say, collaborating with Instagram influencers can amplify your reach and credibility. You can tap into active communities and gain trust through association with these partners. Learn more: Blog vs vlog , and which to start

Ready to share your ideas with the world? Start your blog → When you set out to start a blog , you might make a common content strategy mistake: Modeling your blog like a magazine or newspaper. It’s tempting to want to churn out a large volume of content and to organize it chronologically. That’s how we consume content on news sites or social media feeds, after all. But brevity—not length or cadence—is the key to effective content marketing with a blog . Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Blog cadence tips Audit blog content for better decision making Focus on evergreen content Avoid the impulse to publish like a newsfeed The 80/20 rule 01. Audit blog content for better decision making The key to setting up a strong, reliable blog is to focus on fewer, better pieces of content. This will require conducting regular content audits to ensure existing posts are up to snuff. If you already have an established blog, you’ll want to perform a comprehensive audit as well as considering if a library publishing cadence is the strongest approach for you. Here at Wix, we've developed a method we call the Shark Tank. “Sharks” are the pieces of content with the most impact or potential. (There are both “known sharks” and “potential sharks.”) To identify these sharks, we use a simple formula to see how each article performs against a set of KPIs including things like traffic and conversions. The formula helps us quantify our 50-70 best performing posts, which we then mark with a shark emoji (yes, really). This indicates which posts we’ll prioritize regularly maintaining and updating. We might choose to prioritize these, over publishing new blog posts for example, if we're able to evaluate that updating high performing content to make it perform better, will have more impact than increasing blog cadence and publishing more. Tip: Create a blog with the Wix Blog Maker . 02. Focus on evergreen content Content agency Animalz uses the “ library approach ” for their blog . Libraries are distraction-free sources of authority for curious audiences, and Animalz does their best to emulate that with their content. Former Animalz strategist Jimmy Daly summarized the strategy well when he said: “The best content strategy is one that prioritizes quality and depth, not volume and breadth.” Focusing on strong, evergreen pieces of content rather than adhering to an output-heavy publication schedule is key. In the early days of blogging, emphasis was often placed on churning out content but it’s since been proven that blog post quality is much more important than quantity. But libraries are also organized into sections, which means that content agencies following the library approach need to think about how content fits into a blog ecosystem. “Each piece of content needs to be the fiber of this specific environment,” says Wix Director of Growth Idan Segal. “Your client’s blog needs to be the go-to place for information in your client’s industry for years to come.” In order to make sure that your blog shows up the relevant SERP's, conduct comprehensive research of your client’s competitors and how customers interact with those rival blogs. The research should let you answer key questions like: What do people actually want to know about this topic? How can we provide the best answer possible? The goal of your blog post is to provide comprehensive answers to customer questions while simultaneously providing them with a great user experience. Stronger, more selective posts do a better job of that compared to rushed, high volume content platforms. 03. Avoid the impulse to publish like a newsfeed After understanding how to create your website and then deciding to establish yourself online with content, it can be easy to assume that your expertise will automatically translate into blogging success. It’s your job to educate them on the significant effort and content strategy involved in becoming an industry standard when it comes to content, and that their audience likely isn’t bookmarking and refreshing their site every few days for the latest updates. “If you want to read the news, you go directly to the home page news site like CNN,” says Ruth Eschenheimer, the Wix Organic Content Team Lead. “You know where to go and you’re going through the site’s front door.” But not all traffic is going in through the same entrance, especially not when you’re looking to dive deep on a specific. That divergence is an opportunity for your brand’s content. “As a consumer, you might not be sure about where to look if you want to go in-depth on a topic,” says Eschenheimer. “So you use the backdoor to find that information, and in this case the backdoor is a search result leading to a blog.” You may also be tempted to try and cover every topic in their industry. But, while it’s important to demonstrate a breadth of authority, focusing on depth will pay larger dividends. Ensuring that each blog post is comprehensive will serve audiences ( and search engines ) much better than quickly putting out lots of content that covers a variety of topics superficially. 04. The 80/20 rule While fewer, deeper blog posts should be the rule, there are circumstances that may demand quicker, shorter posts to be most effective. Switching up the publishing cadence is fine as long as you stick to the 80/20 rule: Keep 80% of your content in-depth and evergreen and reserve 20% for those brief, succinct posts. Sometimes your client needs to get information out about an event or product update or post something on social media, and timeliness in these few instances matters more than depth of knowledge. Ultimately, your blog approach will depend on what your client’s business goals are and why they want to create a blog in the first place. “Not all traffic is born equally,” Segal says. Some companies are purely focused on creating content in order to boost ad traffic, but if your goal is to sell a product, you’ll need to make sure your content is much more substantial and timeless. Demonstrating authority through a blog means creating blog posts that require significant research and effort, but the payoff can be huge. By providing comprehensive answers to vital questions, an effective blog can draw in new prospective customers that may not be regular site visitors. Slow and steady ultimately wins the content marketing race. If your clients are aiming to prove their expertise and attract more customers with their blog, fewer posts that demonstrate research and authority will benefit them much more in the long run. Looking to start a blog? Consider some of these popular blog niches How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog

Ready to share your ideas with the world? Start your blog → Starting a writer's blog is like giving your words a cozy, virtual home where they can shine. It's not just about sharing your stories and insights; it's a space where you can grow as a writer, connect with fellow wordsmiths and get your creative juices flowing. Plus, it's an excellent way to build a portfolio and showcase your writing skills to potential clients or publishers. So, if you've been contemplating starting a blog , don't hesitate—dive into the world of blogging. Your blog can be your canvas, and the possibilities are limitless. Learn more: Why start a blog? Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Benefits of starting a writer’s blog Starting a writer's blog offers a slew of benefits for both aspiring and established writers, including: Showcasing your writing skills: A blog serves as a living showcase of your writing abilities. Through your blog posts, you can demonstrate your command of language, style and storytelling techniques, which can attract potential readers, clients or collaborators. Personal and professional branding: Creating a blog allows you to establish your unique writing voice and style, contributing to your personal brand as a writer. Consistency in tone and content helps readers recognize and connect with your work. Gaining more writing practice and experience: Regularly writing and publishing blog posts provides consistent practice that can enhance your writing skills over time. It's a platform to experiment with different genres, formats and themes. Building a professional portfolio of work: A blog provides a centralized place to showcase your best work, making it easier to share and demonstrate your capabilities to potential clients, publishers or employers. Engaging with readers: Interacting with readers through comments and feedback helps you understand their preferences and refine your writing. This engagement can foster community and encourage your growth as a writer. Networking opportunities: A well-managed and up-to-date blog can attract other writers, readers and industry professionals who share your interests. This networking can lead to collaborations, guest writing opportunities and more. How to start a writer’s blog in 6 steps Choose the right blog niche Select the right blogging platform Find the best name for your writer's blog Plan and write your blog content Promote your writer's blog Monetize your writer's blog 01. Choose the right blog niche Selecting a focused niche is a crucial first step in starting a writer's blog. Your chosen niche will guide your content and help you attract a specific audience interested in your writing topics. The key to a successful writing blog is to choose a niche you're passionate about—one that aligns with your expertise and resonates with your target audience. For Kylie Goldstein, blog growth manager at Wix, there’s no better way to choose a blog niche than focusing on what you know. She believes, “Not only does the writing come more naturally but it makes it easier to tap into communities and networking opportunities if it’s a niche you know well.“ If you understand what it is to be a freelancer, tap into that expertise first. Your chosen niche will shape your content and help you establish a unique voice in the writing community. Consider these five possible writing-related blog niches : Creative writing techniques: Dive deep into the art of storytelling, exploring techniques, tips and exercises to enhance your readers' creative writing skills. Share insights on character development, plot structure, dialogue and world-building. Freelance writing tips: Cater to aspiring freelance writers by providing guidance on finding clients, setting rates, managing projects and navigating the freelance writing landscape. Share practical tips for successful freelancing both how to get started and how to manage your business. Book reviews and literary analysis: Create a blog dedicated to book reviews and literary analysis. Delve into the themes, symbolism and character arcs of popular books, offering readers a thoughtful perspective on literature. Productivity and self-care for writers: Focus on the writer's journey, offering strategies to boost productivity, overcome writer's block and maintain a healthy work-life balance. Discuss self-care practices tailored to writers. Publishing tips and strategies: Guide aspiring authors through the intricacies of publishing, both traditional and self-publishing. Cover topics such as querying agents, book marketing, building an author platform and navigating the publishing industry. 02. Select the right blogging platform Choosing the right blog maker and platform is essential for setting up your writer's blog effectively. Opting for a platform that includes hosting and robust security measures ensures a hassle-free experience regardless of the type of blog you’re starting. When starting a writer's blog, it's wise to opt for a blogging platform that offers integrated hosting and 24/7 enterprise-grade security . This ensures that your content remains accessible and secure for both you and your readers. Selecting the right platform can simplify the technical aspects of managing a blog. An all-in-one solution like Wix makes it easier for you to focus on what you know best: writing. The overall design of your writer's blog is crucial for user experience. Choose a blog template or theme that resonates with your brand and niche. With a website builder like Wix, you can personalize your blog's design , layout and color scheme to create a cohesive and visually pleasing look. In the same vein, branding plays a pivotal role in establishing your writer's blog as a recognizable and reputable entity. A well-defined brand identity sets the tone for your content and creates a memorable impression on your readers. Consistent branding helps build trust and encourages readers to engage with your blog. A logo is a particularly powerful visual representation of your writer's blog. Utilizing a logo maker can help you design a professional and eye-catching logo that aligns with your blog's themes and values. Draw inspiration from this selection of blog logos . Learn more about how to make a website and explore some of the best website builders for writers . 03. Find the best name for your writer's blog Choosing the right blog name and domain is critical in establishing a strong online presence and fostering trust among your readers. Your blog's name is often the first impression readers have of your content. It sets the tone for your blog's identity and communicates its focus. A well-chosen name not only captures your brand's essence and your specific writing skills but also builds awareness and credibility over time. If you're struggling to choose a name for your writer's blog, consider using a blog name generator. Tools like this can provide creative suggestions based on keywords related to writing, your niche or your style. Your domain name ( web address ) is a crucial part of your blog's identity. When choosing a domain name there are a number of best practices to keep in mind: Ensure your domain name aligns with your blog's theme and writing focus. It should give readers an idea of what to expect from your content. Keep your domain name simple, memorable and easy to spell. Avoid using complex words or overly long phrases. If possible, incorporate your blog's name into the domain to reinforce branding consistency. Consider including relevant keywords in your domain name to improve search engine visibility. Numbers and hyphens can be confusing when verbally shared and may lead to misinterpretation. After brainstorming a few potential domain names, check their availability. Some examples of creative blog example names: InkWordsmithHub.com NarrativeCraftingInsights.com PageTurnerPerspectives.com QuillJourneyExpressions.com 04. Plan and write your blog content Valuable and engaging content is at the heart of a successful writer's blog. Planning your blog content strategically, adhering to best practices and incorporating multimedia elements can enhance the reader experience and increase reader numbers. You’ll want to start by developing a content calendar to organize and schedule your blog posts. Include a mix of evergreen content (timeless articles) and topical or trending pieces to keep your blog fresh and relevant. Determine how often you'll publish new posts, whether it's weekly, biweekly or monthly. Consistency is key: readers are likely to stick around if they know you’ll be publishing regularly. When it comes to choosing blog post topics make sure they align with your chosen niche and cater to your target audience's interests and needs. Identify common challenges or questions within your writing niche, and create posts that provide solutions or insights to these. What would you like to have known as a new writer? What topics are relevant in your specific writing field (e.g., the rise of AI and what that means for the writing profession, or changes in freelance rates)? Crafting content around current trends can position you as an authority. Some potential article ideas for a writer's blog could be: Mastering Dialogue: Techniques for Authentic Character Conversations Crafting Unforgettable Opening Lines: Capturing Readers' Attention Plot vs. Character-Driven Stories: Finding the Right Balance Building Three-Dimensional Characters: Psychology and Motivations The Art of Editing: Polishing Your Manuscript to Perfection Incorporate multimedia into your blog posts including relevant images and videos to break up text, and make your posts visually appealing. You can also create infographics to present complex information in a visually digestible format. Some great ideas for videos to include are demonstrating writing techniques, conducting author interviews, or filming your book reviews. When it comes to writing blog posts you’ll want to consider some of the following best practices: Clear structure: Follow a logical structure with an engaging introduction, informative main content and a summary of main points. Engaging titles : Craft attention-grabbing blog titles that convey the essence of your content and entice readers to click. Where possible, avoid click-bait titles. Readable blog format : Use subheadings, bullet points and short paragraphs to improve readability and cater to online readers. Word count: How long your blog post will be will depend very much on the topic, audience and distribution channel. If you’re planning to distribute it on social media you might want to keep it short and snappy. Proofreading: Thoroughly edit and proofread your posts for grammar, spelling and coherence. Consider putting together a blog post checklist to make sure all parts of it are checked before publishing. 05. Promote your writer’s blog Promoting your writer's blog is essential for reaching a wider audience and growing your readership. You’ll want to employ effective blog distribution strategies and use blogging tools to boost your blog's visibility and engagement across multiple platforms. Search engine optimization (SEO): Optimize your blog posts for search engines to improve their visibility in search results. Use on-page optimization best practices as part of your blog SEO efforts, such as using relevant keywords in the article and adding meta descriptions and image alt text. Social media promotion: Promote your blog posts on social media platforms like Facebook , Instagram and LinkedIn. Create engaging captions and use interactive content to attract a larger audience and engagement. Email marketing: Build an email subscriber list and send regular newsletters featuring your latest blog posts. Email marketing is a direct way to connect with your readers and keep them engaged while promoting your blog . Guest blogging: Contribute guest blogging posts to other reputable blogs in your niche. This can help you reach new audiences and establish yourself as an authority. To understand better your writer's blog performance, you’ll want to make sure you’re tracking and analyzing your web analytics . Some important segments and metrics to look at when assessing the performance of your blog are: Audience behavior and insights: Analytics tools provide valuable insights about your readers, including demographics, interests and behavior. Use this information to tailor your content to your audience's preferences. Traffic sources: Understand where your blog traffic is coming from—whether it's organic search, social media, referrals or direct visits. Focus on strategies that bring the most traffic and engagement. Most popular content: Analyze which of your blog posts are most popular within the blogosphere and why (e.g., because it generates the most traffic or the best audience behavior scores). This information can guide your future content creation. Conversion tracking: If you have specific goals (e.g., newsletter sign-ups or eBook downloads), track how well your blog is converting visitors into subscribers or customers. 06. Monetize your writer's blog Monetizing your blog is a career-changing step that can turn your passion for writing into a source of income. Popular strategies to make money blogging include: Affiliate marketing: This monetization method involves promoting products or services through affiliate links. When readers make a purchase through your unique affiliate link, you earn a commission. Join affiliate programs relevant to your niche and incorporate affiliate links organically within your blog posts. Display ads: Displaying ads on your blog can provide a steady income stream. Google AdSense is a popular choice that displays relevant ads based on your content and audience. You then earn money when readers click on these ads. Subscription content and courses: Offer premium subscription content or online courses to monetize your expertise. Subscribers pay a recurring fee for exclusive articles, resources or courses, creating a steady income source and offering added value to your dedicated audience. Provide monthly access to writing guides, templates and author interviews—or create a comprehensive writing course to help aspiring writers improve their skills. Tips to successfully monetize your writer's blog and start a business : Ensure that any monetization methods align with your blog's niche and audience interests. Disclose affiliate links and sponsored content to maintain trust with your readers. Focus on providing valuable content; monetization should enhance, not detract from, the reader experience. Consider combining multiple monetization methods to create a diversified income stream. Writer’s blog examples Explore these writer's blog examples, each offering a unique perspective and range of content. 01. The Poetry Pot Dive into a personal writer's world with The Poetry Pot. This blog serves up a mix of creative content, from poetry and reviews to engaging stories that captivate readers. 02. Ella Katharine White Author Ella White uses her blog not only as a platform to showcase her work and trilogy but also as a bridge to connect with her audience. Discover her books, engage with her literary journey and gain insights into her creative process on her writer's website. Learn more: Blogging vs freelance writing Other types of blogs to start How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog How to start a poetry blog How to start a craft blog How to start a consulting blog How to start a writer’s blog FAQ How often should I publish on my blog? Consistency matters. Set a manageable publishing schedule, whether it's weekly, biweekly or monthly. Focus on quality content over frequency. Do I need to be a published author to start a writer's blog? No, you don't need to be a published author to start a writer's blog. Your blog can document your writing journey, share your experiences and offer insights to fellow aspiring writers. How do I engage with my readers? Encourage reader interaction through comments and social media. Respond to comments, ask questions and create content that sparks discussions. Can I use my writer’s blog to promote my blog? Absolutely. Your writer's blog can serve as a platform to showcase your books, share excerpts and engage with readers interested in your work. You can also integrate an eCommerce platform and use it to sell your books too. Do I need technical skills to start a writer's blog? No. If you use a blog maker, like Wix , you don’t need any technical or coding knowledge to start a blog from scratch. An all-in-one platform can help you start, create, promote and monetize your writer's blog from one place. How can I measure the success of my writer's blog? Use blog and web analytics tools to track metrics like traffic, engagement and conversion rates. Analyzing these metrics helps you understand your blog's performance and make informed decisions about what content works and what to create more of. How do I make my blog stand out? Develop a distinctive voice and focus on high-quality, value-driven content. Use engaging visuals, optimize for SEO and actively engage with your readers through comments. Consistency in style and branding also helps differentiate your blog from others. How can I monetize my writer’s blog? There are a few ways to monetize a blog. You can monetize through ads, affiliate marketing, sponsored posts or by selling eBooks and courses. To monetize successful its important to build a loyal audience first to attract brands and buyers. Freelance writing and offering services like editing are additional options to make money. What’s the biggest mistake new bloggers make? Many beginner bloggers focus too much on the design rather than their content. Prioritize creating valuable, consistent content over perfecting design. Neglecting SEO or failing to engage with readers are other common mistakes that can imact audience reach and traffic to a new blog.

Ready to share your ideas with the world? Start your blog → Blogging can be exhausting. Take it from someone who has spent nearly a decade blogging and has wasted far too much time staring at blank pages, willing the words to come. And while the idea of giving up control to AI may still make some writers and marketers bristle, AI is an undeniably powerful tool for blogging. Whether you’re looking to use AI to draft entire blog posts or to finesse your writing, AI is useful for anyone looking to  start a blog . With all that said, there are several things you need to know about using AI to write your blogs. I am by no means suggesting that you let AI run your blog for you. Rather, AI can act as a good stand-in for a creative partner, serving as your second pair of hands and your second set of eyes. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  When should you use AI to write your blog posts? No matter what type of website  or blog you're building, AI features and tools have the potential to save you copious amounts of time when it comes to brainstorming, writing, editing and optimizing your content. AI is especially handy if you need to turn out a high volume of content on a consistent basis. Again, you shouldn’t rely on AI to run your entire content marketing strategy without supervision, but you can use different kinds of tools to help with research or to write long-form content. For example, if you've got several topics lined up and a clear vision of the outlines, AI can swiftly turn your ideas into full-fledged articles—or at least get you 75% of the way there. Rather than starting a blog from scratch, you can use your AI draft as a starting point; you can focus your energy on editing and filling in any knowledge gaps. The aim is to enhance efficiency without compromising the quality and authenticity of your content. Make AI your ally, but stay in control of editing for the best results. However, AI isn’t a one-trick pony. It can do far more than simply draft your content. Let's explore all the ways you can use AI to enhance your blogs. Get started with the Wix AI website creator . Google and AI-written blog content First and foremost Google is looking for content that is helpful to the user reading it. This can, in theory, apply to both AI and human-generated content. Content must be informative and engaging, regardless of how it's written. These are not necessarily unique to human content, well-edited AI-generated blogs can also be useful. While AI can generate content that is factually accurate, it may lack the nuanced understanding and authenticity of human-written content. Google recommends a balance with an emphasis on human oversight of anything AI-written; humans can add the necessary context, creativity and a personal touch. They should also fact-check and weave in their real-world expertise in the topic at hand.  According to  Google guidelines , content that is purely generated by AI without human contribution should be labeled as such for transparency. Google prioritizes content written for humans, not algorithms. This is true, whether the content is human- or AI-generated. Creating AI content to manipulate search engine results is considered against Google's spam policies. Ready to get your blog up and running? Try Wix’s free blog maker . How to use AI to write your blog posts One of the best qualities of AI is its versatility. You can use AI to automate or refine several steps of the content production process, including (but not limited to) the following steps. Generate your blog topic ideas Research your topics Construct outlines Write your content Serve as your proofreader 01. Generate your blog topic ideas If you’re a  beginner at blogging —or even if you’re a seasoned blogger—AI can help to brainstorm topics when you’re in a pinch. But avoid cutting corners at this stage. You’ll still want to do thorough keyword research, even after you’ve consulted your favorite AI tool for ideas. In my experience, tools like ChatGPT and Gemini (formerly known as "Bard") offer great thought starters. You could feed it prompts like: Please give me 10 blog ideas that I can write about on [topic] Please list a few blog ideas related to [keyword] What are some trending topics around [topic] in the summer? What are some trending topics among [target audience]? Or, if you use Wix, you can find fresh, AI-generated post ideas directly in your Blog Overview dashboard. These ideas are fully personalized, based on your business info and past posts. If you don’t see anything you like, you can click “regenerate ideas.” You’ll want to double-check that the headlines you get in return match the actual intent and interest of your blog audience. SEO research tools like Semrush can help on this front; you can use these  blogging tools  to identify related keywords and check out the organic competition on search engine results pages (SERPs). 02. Research your topic Research can eat up a lot of time. And while we strongly warn against relying on AI-generated research (many tools pull from older data or have been spotted  citing fake data ), it can give you a place to start. Gemini, in our testing, has an edge over ChatGPT in this respect. You can ask Gemini things like “Can you provide a list of recent blogging statistics and cite their source?” to receive a helpful quick list of stats. However, we can’t stress this enough—you’ll want to check each source and stat for accuracy and freshness. Another way to use AI for research: You can ask AI to summarize an exhaustive research paper or an interview transcript. AI can help to pull out key information or describe a highly technical piece in layman’s terms. Just make sure to always attribute the original author, plus check that the summarization is accurate. 03. Construct outlines With a single prompt, you can ask a tool like ChatGPT, Gemini or Wix’s AI outline creator to produce a rough outline for your blog post. Wix’s outline creator can save you extra time by using premade settings and the info it already has about your business to offer more contextual suggestions. In other words, you don’t need to write complex prompts to get relevant outlines. Alternatively, you can use AI tools to inform your own briefs by asking for common themes or frequently asked questions about your main topic. Now, bear in mind that the outline you get is often not the finished product. You may find that your outline includes irrelevant sections that won't provide much value to your target reader. You are the expert in your field, so make sure to apply a discerning eye when reviewing any AI-generated blog outlines. 04. Write your content AI probably gets the most praise for the hours of time it can save you when writing content. It can take the first stab at writing your drafts. At this stage, the key is to provide as much information as you can, including the  blog post template  that you want it to follow,  blog formatting  specifications and other brand writing guidelines. If you’re using a tool like ChatGPT, you can also share several samples of your previous work to train the tool on your writing style.  In Wix, you can use the AI post creator to draft your content from scratch. You’ll have the option to draft a new blog based on: Any topic of your choice An AI-generated post idea A product that’s in your Wix catalog  A service that you offer An event that you’re hosting You can easily shape your blog posts by customizing several other settings, including your target keywords, target audience, post type, post length, tone of voice, ideal number of images and/or CTA preferences.  In a matter of seconds, you’ll receive a draft with all the finishings. Your draft will have a fresh title, body text and even images to boost engagement (did you know that content with good images receives  94% more views  than those without?). 05. Serve as your proofreader When it comes to editing your content, plugins like Grammarly and ProWritingAid can scan your content and highlight grammar issues, spelling errors or opportunities to improve your writing. Keep in mind that these types of tools can be somewhat rigid and misunderstand the context of your writing. Certain text where you've gotten more creative could be flagged as errant because it doesn't follow grammatical laws. To this end, take suggestions with a grain of salt and treat each one on a case-by-case basis. Within the Wix blog editor, you can highlight any part of your draft to edit the text in real time. Ask the AI to rephrase certain sentences, tweak the tone of voice and more. Choose the option that matches your style best, before replacing the copy. You can additionally use the  SEO Assistant  to check that your post meets basic SEO standards (i.e., make sure that it includes alt text, your focus keyword and a meta description) and even use AI to create your title tag and meta descriptions. Or, you can use tools like Semrush’s SEO Writing Assistant for even more recommendations on the readability and originality of your content. What are some of the best AI tools for blog creation? Ready to get started? There are many blog-writing tools available these days, each with its own advantages. Some of the most noteworthy ones include:  Wix : Wix flaunts built-in AI tools throughout its platform, including easy-to-use tools specifically for blogging. The platform draws from what it already knows about your business—alongside other custom settings—to produce relevant blog ideas, outlines and/or drafts. You even can create custom images, edit copy or optimize your content for SEO without lifting a finger. Jasper AI: Also known as “Jarvis,” Jasper AI is designed to be your copilot for enterprise marketing projects. Jasper can help you create blogs that support a larger campaign, using brand and campaign details that you provide. ChatGPT-4o:  The latest model of ChatGPT, ChatGPT-4o boasts improved performance in understanding and creating human-like text. It can process both text and images, plus offers more advanced mechanisms to reduce the likelihood of harmful or biased content. Gemini Pro: Gemini Pro is Google’s self-proclaimed “best model for general performance across a wide range of tasks.” These tasks include blog writing; Gemini 1.5 Pro specifically offers advanced contextual understanding, allowing you to create visual, audio and text content from an extensive list of instructions or resources.     Writer: Writer is a full-stack generative AI platform with industry-specific models. Writer places a strong emphasis on compliance and governance, checking that any AI-generated content adheres to legal and regulatory standards, particularly for industries like healthcare and finance.  Check out Wix’s AI blogging tools up close. Try Wix’s website builder  today. Ethical considerations to keep in mind when using AI to write blog posts As excited as we are about AI’s advancement in blogging, you can probably sense our caution above. Let us explain: while AI can speed up your content creation process by taking a lot of the grunt work off your plate, it’s not something to apply blindly. The main issues with AI content is twofold: the output is dependent on what data it can draw from, and the content it delivers might not meet your editorial guidelines. Since tools like ChatGPT pull from what’s already out there, you'll find that they piece together answers from its database. This may result in content that feels rehashed or somewhat stale. This is why you need to edit any and all AI-generated content to protect your blog, plus avoid being penalized by Google.  Google’s guidelines  state that content must be helpful, whether or not it has been made with the help of AI. If Google notices that your work has been cobbled together with AI without any unique angle, your site could potentially be marked as spam. That’s a big risk, especially for small business owners trying to build their online presence through blogging. If you’re just  building up your site from scratch , you'll need to dedicate time into finessing your approach to using AI for writing blog posts, since AI isn't great at generating content that demonstrates domain expertise for specific industries. For some complex, specialized fields, you'll need to give AI a huge helping hand because it can't grasp these topics as well as you can. This means its output won't be that helpful to your target audience. Due to these limitations, here are a few things you should be wary of with AI-produced content: Plagiarism:  It’s possible for AI to write an entire blog post that closely mirrors your competitors' content. It's important to differentiate your article as best as possible with original research and content. You should also be careful not to accidentally take credit for another author’s research or ideas, as this may be easy to do if you haven’t taken the time to carefully review AI-generated content. Accuracy: Sam Altman, CEO of OpenAI, himself  has been spotted saying , “I trust answers generated by ChatGPT least than anybody else on Earth.” AI has recently been caught “hallucinating” facts about companies, sites and specific topics; fact-checking is absolutely essential to avoid a situation in which you might be propagating false information. Questionable authenticity:  When AI is used to produce content, a question lingers—is the output genuinely yours? The ethical dilemma here lies in the potential erosion of personal voice and style. It's essential to retain your unique touch to make sure that your readers can relate and engage with your content. Lack of innovation:  Is utilizing AI for content creation viewed as pioneering, or does it reflect a lack of original input? To that end, you’ll want to avoid becoming over-reliant on AI or depending on it to form a unique opinion on your behalf. AI can spit back opinions already shared by another creator, but it does not substitute for original (or, at times, sensible) thinking, especially in the context of sensitive or controversial topics. Biases: As language learning models are trained based on their dataset, they may inherit biases in the data that can lead to skewed and unfair perspectives when writing. You need to stay vigilant for these biases that may result in unfair language or assumptions, however subtle, and edit your work to maintain equality. 5 essential tips for editing AI writing In case we haven’t said it enough, all AI content must be reviewed by a human to make sure it’s up to code. When reviewing generative AI -created text, heed these tips. 01. Edit for brand voice and consistency Sometimes, no matter what prompt you give your AI tool, it will still sound robotic. While the content may be free of grammar and spelling errors, it might not be the easiest to read or sound like your normal writing voice. During editing, make it a point to adjust the language to make it sound more like you. Do not sacrifice your brand voice for AI-generated text that might sound smart or “just fine.” Make sure your message is clear and matches what you usually say—and how  you usually say it. This way, your audience will still feel connected to your brand, which isn’t just important for retaining readership but is also important for being able to  monetize your blog  in the future. Your blog must remain personable and unique to your brand. 02. Review for accuracy AI is really good at writing convincing points and, at times, backing them up with phantom facts. If you've asked for AI to generate content with research or facts, make sure you double-check any statement for accuracy. Validate all links and references that support your content's arguments, and check that everything is understood within the right context. 03. Check for redundant or superfluous statements Review content to make sure that there aren’t any empty, filler words or redundant statements. In other cases, you may find that the content doesn’t flow in the way that you’d prefer. You'll need to work through each sentence and paragraph, making sure they follow a logical order and clear expression. As you get better at refining your prompts, you'll hopefully need to spend less time editing your work in this way in the future. 04. Eliminate bias and stereotypes As noted earlier, as LLMs are trained based on a dataset, they may inherit biases in the data that can lead to skewed and unfair perspectives when writing content. Keep an eye out for these biases in the form of unfair language or assumptions, and edit your work accordingly. If you spot the same types of biases cropping up in your AI-generated blog posts, you may need to refine your prompts to specifically avoid writing in a certain way. 05. Optimize for SEO and readability Verify that your content uses your keywords naturally through your content and is structured in a way that is easy for your readers to follow. Use bulleted lists, break up large paragraphs or summarize content as needed to deliver a good reading experience. Ensure that your content isn’t too thin—but rather, provides enough information to fully answer your readers’ questions. FAQs for using AI to write blog posts What are the benefits of using AI for blog writing? AI can serve as a great writing aid for the following reasons. It can help to: Clear writer’s block: Stuck for ideas? AI can spark inspiration, helping to overcome writer’s block and put pen to paper to get started. Create content quickly: Speed up all areas of your writing process from research to editing, allowing you to produce content efficiently. Think of keywords and topics: AI can suggest relevant SEO keywords, offering personalized suggestions for topic ideation. Analyze SEO factors: Certain tools can help to examine missing keywords, readability and keyword density, ensuring optimal SEO optimization. Suggest content improvements: Automatically check for grammar errors and misspellings, and elevate your content using AI’s insights into the readability of your content. What are the disadvantages of AI content? As helpful as AI can be, you’ll need to be careful not to accidentally publish content that is biased, sounds cold and robotic or otherwise misrepresents your brand. While some of these challenges can be solved with better, more precise prompts, many of these will still require human editing to get right. Note that AI content is not original, in that LLMs draw from pre-existing data to generate its responses. You should not depend on AI to form opinions on your behalf and take care not to accidentally take credit for another person’s work. Is AI-generated content bad for SEO? Not necessarily. When used responsibly, AI can actually improve the quality of your content while optimizing it for SEO. As of the time of this writing, Google’s stance is that it is not against AI-generated content. However, it will still apply the same expectations around quality, originality and expertise as always, regardless of how the content is created. Is it OK to use AI to write blog posts? The simple answer: yes. The longer answer: you’ll want to review any and all AI-written content; AI is an aid, not a full substitute for a human writer. As helpful as AI is, it has its flaws. You run the risk of becoming over-reliant or over-trusting of AI content when you lack a process for editing AI-generated text. Take the time to get familiar with your AI tools. Write your own checklist for what to look out for. And always make sure to double-check AI’s work. How to tell if a blog was written by AI? There are a number of AI content detectors, although at this time they are not necessarily the most reliable at detecting AI written content, with a lot of false positive results. Generally, AI written content may be repetitive, too general and vague and contain overly stylized vocabulary and phrasing.

Ready to share your ideas with the world? Start your blog → When you decided to how to make a website and start a blog , you probably weren’t thinking about the intricacies involved in writing blog titles. But the reality is that blog post titles are the gateway to your content and an important part of your blog format . They play an important role in capturing your readers’ attention and helping your content to stand out from the sea of content amongst all the other type of websites that exist today. However, coming up with the perfect blog title can be a challenge. Not only does your title have to be catchy, but it has to be informative and succinct. In this article, we’ll explore how to craft engaging blog titles that draw in readers. We’ll look at creative examples, as well as tips for improving your blog headlines and making them click-worthy. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why are blog titles important? Blog titles have the power to shape a reader’s first impression of your article. They’re often the first thing readers see on Google or a social media post promoting your content—and often what convinces them (or scare them away) from clicking into your site. It goes without saying that if you don’t get clicks, then your posts don’t get read. Aside from this, the right blog title can encourage more social media shares and help you rank better in search engine result pages (SERPs). That’s why it’s important to put thought into crafting the best blog title that takes into consideration your target keyword, core audience and overall message. Looking to design a unique blog? Learn how to create a blog with a blog maker  like Wix. How to write a good blog post title: 12 tips When it comes to creating engaging titles, there’s no one-size-fits-all approach. Different types of blogs require different approaches. For instance, a news site needs titles that clearly communicate the story headlined by their post, while a food blog needs catchy titles that make readers salivate just with the words alone. Whatever genre you write in, though, there are some tips and tricks you can use to create captivating headlines that will draw readers into your post: Browse other blogs for inspiration Research your competitors Learn the basic blog title formulas Use a name generator for ideas Know your audience Cater to emotions Experiment with alliteration and other techniques Avoid clickbait Get specific Incorporate a focus keyword Draft multiple titles Conduct A/B tests 01. Browse other blogs for ideas Start your blog journey by perusing your favorite blog examples for inspiration. Take a close look into the blogosphere at the titles used within these blogs. Check the posts that gain the most attention (judging by comments, social shares and other indicators) and think about what makes them so appealing from the reader’s perspective. As you do your research, you’ll notice that there are certain words that can make the headline stand out. In addition, you’ll notice that certain types of title formats and content are more compelling than others—for instance, listicles and how-to posts tend to generate interest by immediately satisfying the reader’s need. On the flip side, try to identify blog title formats that don’t seem to resonate, and explore why that might be. Does it have to do with the nature of the piece? Or, does the title make the posts seem uninteresting? Take note of which title formats are your least and most favorite, and use these as a guiding set of principles when crafting your own blog post titles. 02. Research your competitors Take a magnifying glass to your competitors’ content. Browse the titles that seem to be resonating most with your shared audiences. Consider signing up for your competitors’ newsletter and checking out their social media accounts to see how their approach to title might vary from channel to channel. Keep in mind that your business competitors are not necessarily your SEO competitors. The former consists of websites that rank high for your target keywords on search engines. You can discover your SEO competitors using tools like Semrush of Ahrefs. Or, simply google a keyword and look at the first page of results. For example, let’s say you're starting a fashion blog and want to write a post about the best joggers for women. When you search your keyword in Google, here’s what you see. There’s a good mix of titles here: “The Best Joggers for Women 2020” (which links to a best-of roundup) “10 Best Joggers” (listicle) “Best Joggers For Women That Are Soft, Stylish, & Chic” (best-of roundup that highlights specific characteristics) “The 22 Best Joggers for Women That Are Outselling Jeans…” (listicle with big promises) “20 Best Sweatpants for Women 2020 - Stylish Joggers for…” (combination of a listicle and annual roundup) From looking at these results, you might decide that a title promising even more ideas (e.g., “50 best joggers”) than competitors is the way to go. Alternatively, you might choose to experiment with a more descriptive title that hones in a specific point that competitors don’t address (e.g., “Best joggers for women who work from home and just can’t be bothered”). Of course, you don’t want to copy the competitions’ blog post titles too closely, but you do want to make sure your own blogs capture a similar intent. Make sure that your readers know what to expect when clicking onto your page. 03. Learn the basic blog title formulas Now that you know some of the main principles of writing great blog titles, let’s get into the specifics about the basic structure of your headline. There are six title structures that have proven highly effective in getting clicks and shares: Numbers: Numbers give readers a clear idea of what they’re about to get from a post and have long been used to break up text and deliver a catchy headline (e.g., “12 Things to Stop Doing at Work If You Want a Raise”). Superlatives: Unlike school superlatives which were often tongue-in-cheek, blog superlatives are genuinely useful for consumers and often aim to introduce a certain category of content (e.g., “50 Greatest Bands to See in Concert” or “The Ultimate Guide to Dating in Your 50s”). Questions: One of the issues that may arise when writing a blog is that it comes off sounding too one-sided—but when you introduce a question in the title, it sets the tone that the content is going to be conversational versus lecture-like (e.g., “Why Does Your Dog Sneeze When They’re Playing?” or “What’s the Best Accounting Software for Freelancers?”). How-tos: “How to” queries are still one of the most frequently searched phrases on Google, making “how to” a mainstay of high-performing headlines (e.g., “How to Build a Website for Less Than $250”). Bracketed descriptors: This kind of blog post title includes a descriptor within a set of brackets, which tend to be visually engaging. You could always include content descriptors without using brackets, but the brackets call extra attention to your descriptors (e.g., “Tips for Planning Your Content Calendar like a Pro [Free Templates]” or “How to Make Old World-Style Pizza [Video]”). The big reveal: Many of the headline types above are contingent on readers actually knowing what their problem is and being able to articulate it. The big reveal title, however, is used when you have something to share that few others can (e.g., “5 Secrets I Learned While Working for Pee-wee Herman”). 04. Use a name generator tool for inspiration and ideas Writer’s block happens to the best of us. When this happens, there’s no better friend to turn to than a blog name generator or a blog post title generator . These tools can be extremely useful when crafting title ideas, since they offer a range of potentially catchy titles to consider in a matter of seconds. Simply input elements such as keywords, genre and even emotions that you want to capture with your title to retrieve a list of ideas. A name generator can usually deliver hundreds of potential title ideas to choose from, so it’s an efficient way to get fresh ideas fast—cutting out much of the manual research. 05. Know your audience Knowing your audience is about more than just identifying their age, demographics and interests. In order to let them guide the blog titles you choose, you’ll want to take your research one step further and learn how to speak in their everyday language. For example, let’s say you have a photography blog that serves as an inspirational resource for hobbyists. You write roundups on photography trends while also providing brief tutorials. If you’re writing a post for an audience of beginners, you’ll want to keep industry jargon to a minimum. So, rather than using a blog post title like “7 HDR photography tips,” consider something like “WTF is high dynamic range (HDR)?” or “What is dynamic range in photography, and how do you use it?” The “what is” format might seem plain in comparison to the previous example, but it’s much more straightforward and makes the topic feel less intimidating to beginners. 06. Cater to the emotions of readers It’s no surprise that emotions are powerful drivers of behavior. Using emotional modifiers (like "heartwarming”—or even “free” and “best”) in your titles can create a more engaging experience for viewers by letting readers know in advance how they should expect to feel after reading your post. Alternatively, you can play into your audiences’ emotions without being as explicit about it. For example, instead of “5 of the Scariest Video Games of All Time” you could say “5 of the Best Horror Video Games to Play in the Dark.” Sometimes, creating the emotional setting in your title is more engaging than actually spelling out the emotion. So, when you craft your blog titles, don’t automatically rush for ones that sound edgy or sexy. Pinpoint the emotions you want to evoke with your article, as well as what your readers might be feeling before they click in. 07. Experiment with alliteration and other techniques Not every blog post title needs to be a zinger. However, you might find that there are times when a clever headline is more effective at capturing a reader’s attention than a straightforward one, especially if you’re looking to promote your blog on social media But what, exactly, makes a title catchy? Alliteration is one popular strategy. For example, rather than using the title “13 Superstitions in the U.S.,” consider a zestier title like “13 Silly Superstitions Still in Circulation Today.” Similarly, a play on words or a witty joke could help to grab attention. Some examples: “From Bored Room to Boardroom: Tips for Corporate Success” “The Write Stuff: Tips and Tricks for Creative Writing” “Recipes and Kitchen Tips That’ll Help You Cook up a Storm This Thanksgiving” 08. Avoid clickbait The best blog post titles are click-worthy without being clickbait-y. What’s the difference, you ask? Click-worthy titles capture attention while setting the right expectations about what the reader is about to see. Clickbait headlines, on the other hand, use shock, fear and/or exaggeration to draw in as many readers as possible. They’re often misleading and hyperbolize the contents of an article. The danger with this is that readers may walk away feeling disappointed or duped by your article. Furthermore, your click-through rate becomes nothing more than a vanity metric at this point. To ensure that you’re not simply relying on clickbait-y titles, check your click-through rate against other important data like: How much time the average reader spends on your post How many blog posts they read during their session What other actions they take after reading your posts Comments and other reader feedback Rather than shocking your readers or exaggerating your main points, create honest, meaningful titles that promise real value to your audience. 09. Get specific Today’s consumers have very short attention spans, thanks to all the distractions and choices they’re bombarded with on a daily basis. With that in mind, your blog title isn’t the place to be mysterious or abstract. To captivate your readers, make sure that your title clearly tells readers what they’re going to get out of the post. This also helps set the tone for how detailed or serious your post will be, and ensures that your content matches their expectations. 10. Incorporate a focus keyword You don’t only need to impress your readers with your headlines. You also need to impress Google—or, more accurately, make it easy for Google’s bots to read and understand what your post is about. By including your focus keyword in the H1 (or title) of your post, you can help inform search engines about the purpose of your blog. Note: your H1 isn’t the same as your title tag , it’s best practice to keep these consistent for SEO and user experience purposes. Let’s say you're starting a food blog that helps to promote your meal delivery business. Using Semrush, you can see that “healthy food subscription box” gets around 260 searches a month. While this is a low-volume keyword, it attracts people with the right intent. Therefore, you write your blog and title with this keyword in mind. Read Also: Blogging for Business —Why It Can Make a Difference You come up with the title “25 Healthy Food Subscription Boxes to Check Out.” As a general rule of thumb, you’ll want to place your primary keyword as close to the front of your title as possible. By placing it upfront, you let both Google and readers know this is the main focus of the post. Make sure you use this keyword technique in conjunction with other blog SEO strategies—choosing the right keyword is just one piece of the puzzle. 11. Draft multiple titles Chances are you won’t come up with the perfect blog title right away, and that’s okay. In fact, it’s best to come up with about five to 10 titles for each post before landing on your final title. Why? The more you practice, the better you’ll get at writing the perfect headline. What’s more, creating multiple versions of the same title gives you workable options that you can use to promote your content across your newsletter, social media and other channels. Lastly, this will give you ideas for A/B testing multiple titles (see below). 12. Conduct A/B tests A/B testing is a scientific experiment that you might run for a variety of reasons—be it web design, copy, headlines, images, colors and more. You can essentially run A/B tests on any marketing channel that you use. This could be your blog, newsletter, social media posts and/or ads. Here’s are some simple steps for achieving this: Choose a single element that you want to test. In this case, it’s your blog post headline. Come up with a hypothesis. For instance, “If I write this title using a superlative, it’ll get more clicks than if I write it as a question.” Create at least two variations of your title: one (or more) with a superlative, and another that serves as your control. Run the test, splitting your traffic evenly between your different variants. Traffic should be randomly split by your A/B testing tool. Check the test results for a set period of time or until statistical significance is achieved. Analyze the results to determine which variant is the winner. Update your blog with the winning title. Apply your learnings to your blog and consider running additional A/B tests. This method is useful for creating the best blog titles and identifying trends in the types of headlines that your readers prefer. It’ll take some of the guesswork out of title creation in the future. 5 inspiring blog headlines to model your own after Once you've gone over these tips for creating blog titles, you may find it helpful to look at successful blogs to help illustrate what you’ve learned. Let’s have a look. 01. Olivia + Laura Olivia + Laura is a blogging platform discussing all things fashion and lifestyle. Take a look at how their most recent titles capture the attention of readers while providing a preview of what they can expect from the post. "How to Style Cardigans" is a detailed title, drawing in fashionistas curious about improving their style, while an article on "Spring 2023 Trends" is sure to captivate audiences looking for the expertise of these trendsetters. 02. Zion Adventure Photography Blog If you're looking to travel through Zion National Park, look no further for advice an inspiration than Zion Adventure Photography Blog . The team of nature enthusiasts and photographers specialize in capturing special moments experienced by visitors and providing tips to travelers. Whether it's general information about the park or an article on "The 10 Best Spots to Catch Sunrise or Sunset in Zion National Park," their blog post titles are clever, informative and well-thought out. 03. All the Food Foodies living in or visiting Dublin will go head-over-heals for All The Food Blog , a complete guide to restaurants in the vibrant city. Blog posts and food guides cover everything from local restaurant reviews, the best spots by neighborhood and new spots to check out. For example, a blog title like "8 New Openings In Dublin And 4 Coming Soon" is a straightforward and exciting way to draw in blog visitors look to change things up for their tastebuds. 04. Suvelle Cuisine Susana Machado’s Suvelle Cuisine blog has a plethora of cool content dedicated to classy and fashionable lifestyles. From fashion advice to recipes and beauty tips, the blog's clever titles reflect the personality of its target audience while offering a succinct summary of the post, and hitting on trendy keywords. With headlines like "5 Rituals to a fresh start" and "French Outfit Formulas," Suvelle Cuisine will have intrigued readers saying "ooh lala" before they open up a fresh post. 05. Mekome Hebrew Mekome Hebrew offers tailor-made Hebrew language lessons for a wide range of levers and learners. Part of its holistic learning philosophy is that language should connect to the inner world of the learner—a blog that focuses on curious Hebrew topics, Israeli culture and personal experiences is a great way to inspire students and bring this method to life. Not only are the topics enriching, the blog title's are fun, personal and tap into the emotions of someone learning a new language and culture. How to write blog titles FAQ Should I italicize my blog titles? You can italicize blog titles to make them stand out and adhere to a consistent style. It may help readers quickly identify the titles within your content but bolding titles can also have the same impact. What's the ideal length for a blog title? An ideal blog title is typically between 60 to 70 characters, as this length strikes a balance between being concise and informative. This length creates an attention grabbibg title that is easily scannable but also. SEO-friendly. Should I use keywords in my blog titles? Yes, incorporating relevant keywords in your blog titles is crucial for search engine optimization (SEO). It can help your content get discovered by search engines and attracts the right audience. However, prioritize readability and user engagement; ensure the title remains compelling and informative. Strike a balance between using keywords naturally and creating titles that capture the essence of your content.

Ready to share your ideas with the world? Start your blog → If you're reading this on the internet, chances are that you know what a blog is . With their catchy titles and easy accessibility, blogs have become a staple of online reading. It goes without saying that when it comes to building your online presence, starting a blog can be a great way to generate traffic. You may have also heard of "microblogging." Contrary to what the name suggests, it doesn't involve writing diary entries on a tiny keyboard. Instead, microblogs refer to short-form content that can take many forms, including Twitter threads, TikTok captions and LinkedIn posts. They're essentially a new type of blog format . As the internet and the blogosphere within it continues to evolve, understanding microblogging has become increasingly important. In this article, we'll delve into what microblogging is and how your business could benefit from it. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is microblogging? Microblogging is the act of creating concise posts that are typically less than 300 words long. These entries often include multimedia such as images, videos, audio clips and links. It's possible that you're already microblogging without even realizing you're doing it. For example, have you ever posted a thread on Twitter celebrating the return of 2000s fashion? Did you recently write an Instagram caption recounting your recent travels to Spain? What about a Tumblr post dissecting your favorite Saturday Night Live sketch? This is microblogging in action. According to the results of a Contently survey , microblogs might be more popular than the standard blog. Of the 1,024 people in the U.S. that were surveyed, 75% said their ideal blog post length was under 1,000 words. Only 5% of those surveyed preferred articles longer than 2,000 words. On the flip side, some studies show that long-form content still racks up more shares on social media. Additionally, longer articles tend to be more SEO-friendly. Thus, while microblogging may be more appropriate for viral topics and posts meant for instant consumption—longer, more traditional blogs still offer search value and long-term stickiness. Benefits of microblogging Familiarizing yourself with the benefits of microblogging makes it easier to know when to publish shorter versus longer pieces. Let’s discuss the different benefits of microblogging in greater detail. Microblogging helps build an online presence Microblogging platforms tend to have large user bases, giving you a greater chance at reaching a wider audience than if you were to use traditional blogging platforms (see best blogging platforms ) that don't have established audiences. In addition to this, microblogging invites instant engagement and conversation, as users can easily reply, share or like posts. This can help to increases visibility around your content faster than on other channels that require more proactive promotion. Microblogging is efficient Writing a post longer than 2,000 words takes a good amount of time to research and write. One blog may take an entire day (or longer) to complete. On the other hand, a microblog can be written in a matter of minutes. This makes microblogging a great way to stay top-of-mind with followers without dedicating a lot of time and resources to creating a post. Microblogging is mobile-friendly Due to their compact nature, microblogs tend to be much easier to read on mobile devices than long blog posts. Oftentimes, a microblog will fit on a mobile screen without requiring visitors to scroll down. That's not the case for posts that are thousands of words long; these will require lots of scrolling and concentration for readers to fully absorb and appreciate. Given that more and more people are using mobile browsing, microblogging can play a vital role in almost any marketing strategy. Microblogging can help promote a business Microblogging is a great strategy if you’re blogging for business . By sharing links to your latest posts or products in your microblogs, you can generate interest and drive traffic back to your site. This, in turn, can help to increase sales on your site. Do you have stories to share? Learn how to create a blog  with Wix. 6 microblogging platforms There are a variety of microblogging platforms—many that you probably already know and love—where you can start publishing your own microblogs. Your Wix website is a good place to start - or take the plunge with one of these best blog templates , as are many of today's top social media networks. 01. Instagram While Instagram is primarily a visual medium (every post must include a photo or video), its 2,200-character limit on captions makes it an ideal platform for microblogging. In this context, a microblog serves to complement the photos or videos that you post, rather than the other way around. Because Instagram doesn't allow users to include links in their posts, microblogging on this platform won’t necessarily help with increasing blog traffic . Instead, it’s best to use microblogging on Instagram to elevate your branding, monetize a blog or stay top-of-mind with personal and business connections. User engagement is one of Instagram’s most significant ranking factors, so your microblogging should focus on topics that are likely to engage people. Keep in mind that Instagram also cuts off captions at 125 characters (users can click “more” if they want to read the entire post), so it’s vital that you have a strong hook in your first or second sentence. 02. Twitter Given how tweets originally had a 140-character limit, Twitter most definitely played a role in making microblogging popular. Though tweets now have a 280-character limit, tweets are still digestible by nature, and users can create threads in which multiple tweets are linked together to form a longer narrative. With retweets and quote-retweets, Twitter is a highly collaborative platform that spurs conversation and sharing. Because of its real-time nature, Twitter is popular for breaking news or commenting on current events. Microblogs on Twitter are usually more informational than content on Instagram or Tumblr, so the platform is particularly useful for brands looking to educate their readers. 03. LinkedIn Because of the professional nature of LinkedIn, microblogging has become a popular method for networking and lead acquisition. LinkedIn is also great place for establishing yourself as a thought leader or expert on a specific topic. The platform allows you to post updates that are up to 1,300 characters long, so it isn’t strictly a microblogging platform. That said, LinkedIn's interactivity gives it the same potency as a more traditional microblogging tool. The most viral posts on LinkedIn tend to speak on a hot topic or unique viewpoint. Microblogs that get lots of viewership on LinkedIn often attract lots of organic engagement, plus reshares by prominent industry leaders. But you can also look to build an audience by consistently posting about a certain subject, tagging influencers and using hashtags. 04. Facebook As one of the oldest and most popular social media platforms, Facebook is a fantastic microblogging tool, especially for brands with an older or more international audience. Microblogging is not only useful for promoting your blog on Facebook , but it’s also useful for building a community and nurturing relationships with your audience. It can be difficult to gain traction on Facebook, so consider microblogging on Facebook Groups to start. These groups tend to attract people who share a particular interest or skillset, so it’s easier to reach more targeted audiences than if you were to post from your personal or business profile. 05. Tumblr Tumblr is a microblogging platform that allows users to post short-form content, including text, images and videos. Microblogging on Tumblr involves posting short and often informal updates, thoughts and ideas. Posts can include text, images, videos, polls and other multimedia content. Users can tag their posts to categorize them and make them more discoverable to other users. Tumblr allows users to customize their blogs with different themes and styles, making it a flexible platform for creative expression. Users can additionally reblog and comment on posts from other users, which can help to foster a sense of community and interaction on the platform. 06. TikTok TikTok has quickly become a valuable platform for nearly every industry. While videos are the star of the show on this platform, users can use captions or in-video text to tell a longer story. TikTok limits post captions to 300 characters—up from the original 150 characters. 5 examples of microblogging Let’s look at a few examples of microblogging on different platforms in order to spark your creativity. 01. Britdotdesign Interior stylist Brit Arnesen is no stranger to content creation. Her blog, britdotdesign , has been alive and thriving since 2018. Her microblog on Instagram reads like a stream of consciousness, which makes her followers feel like they’re simply learning what their coolest friend has been up to recently. 02. Dan Oshinsky Email marketing consultant and founder of Inbox Collective, Dan Oshinsky , microblogs about email marketing on LinkedIn. His posts are informative, engaging and often interactive. This content helps to boost the visibility of his small business, as well as his status as a thought leader in the industry. 03. Andy Gotts On Andy Gotts ' Facebook page, the photographer shares a highlight or two from his latest shooting sessions. By providing deeper context of his portraiture, Gotts’ microblogging complements his artwork and gives followers the opportunity to get to know the man behind the camera. 04. Dr. Nicole LePera In addition to her work as an author, podcaster and founder of SelfHealers Circle, Dr. Nicole LePera is a diligent microblogger who has amassed close to a million followers on Twitter. Because she posts multiple times a day, LePera's content regularly appears at the top of her audience's feeds. The below tweet about Gilmore Girls is only 119 words long, yet it accumulated 6.5 million views and more than a thousand replies. 05. Design Matters Debbie Millman uses Facebook to promote her interview-style podcast, Design Matters . For every episode, she writes a microblog that recaps her guest's history as a designer, writer or artist. In this microblog on an episode featuring Sarah Polley, Millman gives followers interesting tidbits about the director that spark readers' curiosities and entices them to give the full episode a listen.

Ready to share your ideas with the world? Start your blog → If you’ve recently created a website  for your business, you might be wondering why the visitors aren’t pouring in yet. I’ve been in your shoes and trust me, you’re not alone. Seeing slow traffic at first is totally normal. The good news? There’s a smart way to draw people in and it starts with blogging. When I first learned about blogging for business, I realized it’s more than just writing articles. It’s a way to connect with your audience and position your brand as a go-to source in your industry. Blogging helps you show up on search engines, bring in more visitors and even turn them into loyal customers. It’s such a game-changer that 53% of marketers  say it’s one of their top priorities for growth. Here, I’ll share the many ways blogging can transform your business, no matter your industry or business model. Plus, I’ll guide you through how to make a blog , create valuable content and build a strong marketing strategy to make it all pay off. All you need is a little focus and some great ideas—I’ll help with the rest. You can also read more about is Wix good for blogging  and why. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.   The benefits of blogging for business Blogging for business can strengthen your company in these ways. 01. Increase website traffic Business blogging increases the number of pages on your company website, thereby expanding its online presence and providing more avenues for potential customers to find you. One study found that businesses that blog have 55% more website visitors than those that don’t. The more website traffic you get, the more you’ll reach potential customers who will likely book, purchase or fill out a contact form to stay in touch. It can also give you the competitive advantage against competitors who don't have a blog. Consider Make Pop Music —a Wix website that sells production presents—as an example. When looking through the business’s Wix Analytics , we noticed that this blog article had the second highest traffic volume after the homepage. After popping the link into the Ahrefs site explorer, we understood why—it had the top spot on the search engine results page (SERP) for “studio desk setup,” a keyword that averages 150 searches per month. The site explorer also revealed that the post’s high search traffic made it the second most valuable page on the site after the homepage. 02. Drive conversions Want to get blogging now? Get started with Wix  today. Blogging doesn’t immediately pay off for businesses in the way that advertising and specifically online advertising does; most corporate blogs don’t see a positive ROI until they’ve been blogging consistently for six to 12 months. That said, blogs gain potency as they grow which means that they have a longer lifespan than ads. In fact, 56% of marketers say that blogging is effective and 10% say that a blog has the biggest return on investment of all marketing strategies. To take full advantage of that potential, Ivory Paper Co. shares one of its blog posts at the top of the homepage. The article links to nine of the company’s planners and—as we can see in the “top navigation flows” report below—successfully leads site visitors to product pages. Adding clear and actionable call-to-actions (CTA's) to blog posts is a crucial part of blogging for business and optimizing content for conversions. Learn more: Blogging vs ecommerce 03. Contribute to social media efforts If you only use your social media accounts as free ad space, you’re missing a huge opportunity. Social media marketing can improve customer retention, as it keep businesses top-of-mind for interested consumers, and build brand awareness. To reap those benefits, you need to share valuable content that makes consumers want to follow you. Your blog posts (or microblogging efforts ) will (ideally) contain information that will interest your target audience, so just reshape your content to fit the feed. For example, you could turn the most valuable morsels in your blog posts into social media graphics for Instagram or LinkedIn. On average, small businesses that blog have 79% more Twitter followers than those that don’t. 04. Builds trust in client relationships People trust what is familiar. Blogging gives customers the opportunity to learn more about your company than they could from an ad or a landing page. A blog gives you a platform, a type of website , to answer frequently asked questions and share company news. Plus, sharing high-quality content shows your target market what you know about your industry, so they can trust you to provide a quality product or service. A blog can work as a part of your customer relationship management plans and help you build both credibility and authority in different areas. If you're thinking of starting a business , or taking an existing one to the next level, taking up blogging for business could prove impactful. Quixotic Design Co. uses its blog to demonstrate that it knows how to scale businesses with strategic design. For example, the blog on " Why your website isn't making you money " explains how companies can use visual hierarchies and cues to drive conversions. By sharing such an article, the agency simultaneously offers a free resource and demonstrates its value to potential customers. And it starts with learning how to create a website . 05. Reinforces your brand A blog gives you almost unlimited space to deepen your brand identity. Take Bonny for example—this creative agency uses its blog to emphasize its niche as content creators for lifestyle brands. With catchy titles like # StayHomeStayInspired and Boost Your Superpowers – 3 Best Healing Stones for Busy People , the agency shows that it can create content that appeals to a lifestyle brand’s audience. 06. Differentiates a business from its competition It can be difficult to show customers how your business offers more than your competitors—especially when your product or service isn’t flashy or easily accessible. For instance, a customer needs to actively research which SEO tool is actually the most effective for them. To deal with that challenge, Ahrefs built a comprehensive blog that shares valuable tips for analyzing data. When relevant, the blog posts feature step-by-step Ahrefs tutorials, a clever way of marketing the product in a way that is beneficial to the reader. A blog helps businesses take advantage of multiple marketing channels . 07. Encourages engagement Customer engagement reinforces the connections between a brand and its fans, thereby encouraging repeat business and expanding a company’s reach. Whenever a company writes a blog post , they create something that loyal customers can share with people who might have never heard of the company. They also empower their direct marketing efforts - meeting customers where they are. The Home Depot has shown how potent such a strategy can be. The company blog created a Patio Style Challenge series that encouraged hundreds of influencers to promote The Home Depot on their own channels. The Home Depot took full advantage of all that free content by sharing it on a Pinterest board that has almost 3 million followers. "Working with influencers offers multifaceted advantages in boosting brand awareness. They bring with them an engaged audience who trusts their opinions and recommendations. This trust is transferred as social proof to the brand when influencers share their genuine experiences or knowledge, making it an effective strategy to not only introduce the services to potential users but also to enhance the brand's authority." - Sebastian Diaz Mojica, international growth manager at Wix How to start blogging for business Now that we’ve established how valuable blogging for business can be, it’s time to create a plan for your business blogging that will make good on that value: Determine the focus of your blog Set metrics Refresh existing content Invest in high quality blogging tools Promote your blog Establish goals for content creation 01. Determine the focus of your blog People are most excited to read, share and link to blog posts which cover relevant and specific topics to them. If your target market is people interested in being more eco-friendly, you’d likely benefit from writing a blog post about reusable plastic. This is where keyword research comes in handy, for identifying topics important to your users and brand. Learn more: How to start a real estate blog or Why start a blog? 02. Set metrics Content marketers predominantly use traffic metrics to assess the effectiveness of business blogging but they also look at sales lead quality, sales and conversion rates. You'll need to understand what blog analytics is and how to track important blog metrics, related to traffic and how its generated, and engagement metrics on your content. Some examples include: Traffic : Page views, clicks and unique visitors. Engagement: Comments, social shares and time spent on page. Conversion rate: Percentage of visitors taking a desired action. Bounce rate: Percentage of visitors leaving after viewing one page. Click-through rate (CTR): Percentage of clicks on links or of clicks through from search engines. Subscriber growth: Increase in email or RSS subscribers. Keyword rankings: Search engine positions for targeted keywords. Social media metrics: Follower growth, likes, and comments on social platforms. 03. Refresh existing content Although there will be plenty of posts that never even rank, those that do can bring in steady traffic for years after publication. Plus, a low-performing SEO post doesn’t have to stay low performing. Giving articles an occasional refresh can improve their SERP rankings. In fact, content marketing agency Animalz found that refreshing a post improved its performance by 55% . 04. Invest in high-quality blogging tools As we’ve established, you’ll need to do more than scribbling a few thoughts and hitting publish to make a blog successful. To effectively curate, promote and track the performance of your blog, you’ll need to invest in blogging tools that will best support those efforts. Tip : Wix not only has blog templates that make designing posts easy, but it also has multiple web analytics tools that’ll help you understand how your blog supports your marketing efforts. 05. Promote your blog Keeping your readers engaged is just as vital as attracting them. Social media and email marketing are great for promoting your blog and networking with active customers. You might also want to think about link building for your blog, which is the process of earning and generating back links from other online authoritative sources who quote your blog and link to it. Here are some of the tops ways to promote a blog for business purposes: Social media: Share posts on social media platforms relevant to your audience. Email marketing : Send newsletters featuring blog content. SEO optimization: Optimize content for search engines. Collaborations: Partner with influencers or other businesses for cross-promotion. Guest blogging and posting: Write for other relevant blogs to expand your reach. You can ask them to link back to your blog. Paid advertising: Utilize targeted ads on social media or search engines. Networking: Engage in industry forums and online communities. Content distribution: Share blog links in relevant online forums or groups. Repurposing content : Use existing content and repackage for different channels and audiences. "Repurposing blog posts into engaging content is an effective way to distribute content and drive website traffic. Understanding where your audience is most active allows you to tailor content accordingly - website content can be repackaged into multiple creative assets to share across your channels, eye-catching images and videos distributed on Instagram and TikTok can capture attention, enticing viewers to visit your website for the full story." - Dor Cohen, distribution specialist at Wix.com Ready to create a blog ? Get started with Wix. 06. Establish goals for content creation The more you publish, the better your blog will likely perform. That said, you must be realistic when deciding how much time and money to spend on your blog. Publishing quality content on a consistent basis will be much easier than trying to pump out as much content as you can as fast as possible. Create an editorial calendar with the articles you want to write and the schedule you intend to stick to. Doing so will not only help you publish consistently, but it’ll also help you track your progress along the way. Is blogging still a good business? Did you know that businesses with blogs generate 67% more leads per month compared to those without? Blogging isn’t just about sharing your thoughts or creative ideas—it's a powerful way to attract new customers and grow your brand. Blogging is a viable and profitable business for many individuals and businesses. However, the success of a blog as a business depends on various factors, including niche selection, content quality, adaptation to trends and monetization strategies. Here are some considerations: Niche selection:  Choosing a niche that has a target audience and is not oversaturated can be crucial. Finding a specific area of interest where you have expertise or a unique perspective can help your blog stand out. Blogger and Growth Marketing Expert at Wix.com , Hanna Kimelblat, says, "Blogging is one of the most fun activities you can do, but it could also feel like a chore if you’re not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences." Quality content:  Producing high-quality, valuable and relevant content is key to attracting and retaining readers. Regular updates and maintaining a consistent posting schedule can help build a dedicated audience. SEO and marketing:  Understanding and implementing search engine optimization (SEO) strategies can enhance your blog's visibility in search engine results. Effective marketing through social media, email and other channels is also important to reach a wider audience. Monetization strategies:  There are various ways to monetize a blog, including affiliate marketing, sponsored content, selling digital products or services and displaying ads. Diversifying your income streams can contribute to the sustainability of your blogging business. Adaptation to trends:  Staying informed about industry trends and adapting your content and strategies accordingly is crucial. For example, video content and podcasts have become increasingly popular, and integrating these formats into your blog can be beneficial. Business niche blogs to consider starting How to start a finance blog How to start a real estate blog How to start a tech blog How to start a consulting blog How to start a marketing blog Blogging for business FAQ Is blogging a good business idea? Blogging can be a good business idea for several reasons, but it ultimately depends on various factors such as your niche, dedication, and ability to monetize your blog effectively. How can I start a blogging business? Starting a blogging business involves several steps. These basic steps include - defining your business blog niche, choose a blogging platform, setup your blog, then create high-quality content and publish it. How do bloggers get paid? Bloggers can earn income through various monetization methods. These include, advertising, sponsored content, affiliate marketing, digital products, consulting or services, and subscription content. Do business blogs make money? Yes, business blogs have the potential to make money through various ways. These include - lead generation, product or service sales, advertising and sponsorship, events and workshops. What kind of blogs make money? Various types of blogs have the potential to make money, depending on factors such as the blog's niche, audience, and monetization strategies. Popular examples include - lifestyle blogs, personal fitness blogs, travel blogs, as well as business. entrepreneurship blogs. Are there any disadvantages to blogging for business? There may be some potential challenges to successful business blogging. It requires consistent time and effort, which not all small business owners necessarily have the time or resources to maintain. Content creation demands creativity and expertise and not all businesses are skilled writers or can afford to hire them. The effectiveness of blogging may take time to reflect in business metrics or KPIs. Lastly, maintaining a blog requires staying updated with trends and adapting SEO or distribution strategies, which can be challenging for some businesses to maintain.

Ready to share your ideas with the world? Start your blog → Small businesses looking to learn how to make a website and create a blog are in for a treat. A blog provides a platform to showcase both your knowledge and your brand, so it’s an essential asset to your marketing strategy. That said, starting a blog from scratch with no experience can be intimidating, especially when it comes to knowing what to do before you hit ‘Publish’. With so many boxes to check and details to refine for a single article, creating a blog requires a systematic, step-by-step approach (plus a great blog maker ). That’s why this blog post checklist will be your new best friend. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why start a blog? Starting a blog for your small business has three main benefits: It’s extremely helpful for SEO purposes . Search engines are always looking for fresh content, and a consistent blogging strategy is exactly what Google is seeking. As you produce a growing volume of content, search engines will index your website more often so they can display your latest posts in search results. More blog posts also equate to more pages on search engines, which means more potential traffic. Increased traffic to your website translates to more prospective customers. You can brush up on your skills and check out our SEO for bloggers tips. Blogging helps establish you as an expert in your industry. Even if your business is within a niche market, you’ll undoubtedly have some competition that offers a similar product or service. Sure, there are ways to differentiate yourself in terms of marketing, but showing that your brand is knowledgeable says a lot to potential clients. Within your posts, you also have the opportunity to show off your personality, further differentiating your business from competition. If you're unsure where your blog might fit in, read up on blog niche ideas and popular types of blogs to find some inspiration. A blog creates a path from your brand to your audience . Allowing you to cultivate and connect with your community. Whether it’s first-time, long-time, or potential customers, having a place to join in on the conversation with a business helps build trust and encourages repeat buyers. A blog is a great way to earn revenue . In fact, you can make money blogging as a full-time job, or as a way to earn extra cash on the side. Before you dive in, it's important to have a clear understanding of the expenses involved. To learn more, see our guide on how much does it cost to start a blog  so you can plan your budget effectively. Ready to get blogging? Get started with Wix  today. Blog post checklist Write with a clear purpose Make a blog outline Perform SEO research Create an eye-catching title Give credit to sources Provide internal links Make external links open in another window Pass the 300 word mark Break long posts into sections Use smaller paragraphs Use bullet points and lists Get to the point Add a CTA to the end Take a break from your post Use your experience to bring value to the post Optimize your images Don't write like a scholar Write your introduction first Proofread proofread proofread Categorize your blog post Proofread again Now that you know about the importance of creating a blog for your business, here’s a checklist with 21 tips to guide your blogging strategy. 01. Write with a clear purpose The last thing someone wants to read is a blog post that either changes course halfway through or never communicates a clear message. Before you even start writing, create a list of blog post ideas with a clear purpose in mind. As you write, make it a habit to ask yourself if what you’ve written helps achieve that purpose. 02. Make an outline To help you stay on track, create an outline for each blog post. You can make it as lengthy or short as you want, as long as it touches on the subjects you want to discuss. Creating an outline will also help ensure your writing communicates a clear and distinct message. If you need a little help to get started, you can use our downloadable blog post template to guide you. 03. Perform SEO research You want the website you made and your blog post to rank well, and there are several measures to make that happen. To start, you’ll need to determine the primary keyword you’re trying to rank for with the blog post. Place the keyword in the title and within the body of the post itself. There are a variety of keyword research tools you can use to gain deep insights on the terms you’re trying to rank for. Some of the best blogging tools can also show you what type of websites and content already exists for that particular keyword, which can help you sculpt and optimize your blog post. 04. Create an eye-catching title The content you’ve written can be informative and engrossing, but few people will read it if your title is lifeless and dull. When thinking about how to write catchy blog titles , it's incredibly important to make sure that your title is enticing, descriptive, and incorporates a keyword. Keep in mind, though, that overpromising with your title and underdelivering with your content is 100% clickbait, which is not a good practice for your business blog. For inspiration, take a look at this blog post title generator . 05. Give credit to sources While much of the joy of blogging lies in the fact that you’re creating your own content, you’ll sometimes need content from others to inform your posts. Whether it’s a quote, a news scoop, or an image, always give credit to your source. Otherwise, you could end up in trouble with the law. 06. Provide internal links Within each post, be sure to link to your other blog posts. Not only does this provide value to the user, but it also gives them more content to consume. In turn, this will keep them on your website longer. This practice is known as internal linking, and it’s an easy strategy that provides value to both your readers and your business. 07. Make external links open in a new window Whether you’re giving credit to a source or even an Amazon product, you’re going to link to websites that aren’t your own. It’s inevitable. When you do this, make sure you make external links open in a new browser tab or window. Why? Because if you have external links open within the same window and a reader clicks on it, they will be taken away from your website. You certainly don’t want that. 08. Pass the 300-word mark How long should a blog post be? First, let's say no one is telling you to write a novel, but search engines tend to rank posts with a word count of 300 or more higher. Don’t be tempted, though, to fill your posts with fluffy content that provides no value to the reader. Even if your point is simple, you can increase your word count by providing useful details and elaborating in ways that help your readers understand. 09. Break long posts into sections Using large blocks of text is a sure-fire way to intimidate and bore people. So, if you have a lot to say in a blog post, break up your text into sections. Adding sections within your blog gives your text room to breathe and is more accessible for your readers. Give each section a descriptive title that tells the reader what the following paragraphs will be about. Use keywords in the section title and don’t forget to format the text with the proper heading tag. Most likely, these subsections will be formatted with an H2 tag. It’s also important to make sure any idea you’ve presented is wrapped up by the end of the section. Add a concluding sentence that ends each section with a clear point. 10. Use smaller paragraphs In addition to breaking up your blog with sections, you can increase the appeal of your blog posts by writing in smaller paragraphs. to further avoid intimidation, write in smaller paragraphs. This bite-sized type of text block is easier to read for someone who just skims articles, and let’s face it, that’s what many people do. 11. Use bullet points and lists In many cases, lengthy paragraphs can be summed up with bullet points or numbered lists. This breaks up the text and provides concise, easily digestible bits of information. It also brings visual diversity to your post, making it more readable and user friendly. On top of that, bullet points and lists are great for SEO, since they increase your chances of getting a featured snippet on Google. To see an example of a bulleted list, checkout the “Optimize your images” section below. 12. Get to the point Have you ever searched for a simple recipe online only to see a 2000 word blog post talking about how the writer’s grandmother used to make it and it makes them feel all warm and fuzzy, so you have to keep scrolling to the bottom to get the 70 word recipe? Don’t do that. If you have a point to make, get right to it. While you should include context that provides value and helps you get to your point, adding fluff is a bore that will have readers clicking off your blog in no time. 13. Add a CTA at the end While one purpose for writing a blog post is to empower and inform people about your industry, you should also aim to get readers to take action on your website. Encourage them to move through the sales funnel by adding a CTA (call to action) at the bottom of your blog. 14. Take a break from your post If you’re having trouble completing a blog post, there’s nothing wrong with walking away from it for a while. In fact, it could be the best thing you could do. Being away from the post for a few hours or even a day will give you time to disconnect from it. From there, you’ll see it with a fresh pair of eyes, and you may be able to catch a mistake or two you hadn’t before. 15. Use your experience to bring value to the post If photos can’t illustrate a point you’re trying to make, use an example instead. As an expert in your industry, you can use examples from your past professional experience to tell a story in your post. This further establishes you as an authority figure within your business sector and keeps your post interesting and engaging to read. 16. Optimize your images Like white space, incorporating images into your blog makes your articles more accessible and visually pleasing. However, you’ll need to go beyond simply plopping in some photos. Here are a couple of image optimization tips: Resize your photos so they load fast on your blog : The 40 megapixel photo you took with your Canon DSLR will never be displayed on your blog at its full resolution, but instead as small rectangle about one sixteenth of the size. Use an image resizer to optimize your image by resizing it near the size it will show on your website. Add your keywords to the title of the photo : Even if no one sees the file name of the image, Google search bots will, making this another SEO ranking opportunity. Add alt-text to the image: Alternative text or alt text gives you the chance to describe what the image is about. This helps search engines rank images. 17. Don’t write like a scholar When you’re trting to sort out how to write a blog post , avoid using overly complex words. Instead, use language that is easy to understand for any audience. Of course, you may run into industry terms that are technical, but that’s okay if you can explain them in an easy way. On the flipside, don’t write like you speak. While some may want to keep an informal, conversational tone, it’s best to tighten up your language a bit. No one wants to have to go to Urban Dictionary to understand your slang. 18. Write your introduction last Consider writing the introduction to your blog post after you write the body and conclusion. Going through the writing process beforehand can help you introduce your ideas in a way that better reflects the content of the post. Sometimes a blog post takes a direction different from the one you originally intended. Of course, you shouldn’t completely disregard the first tip on this list. Make sure you write with a clear purpose, but don’t hesitate to adapt your post if your angle changes for the better. 19. Proofread proofread proofread You may be incredibly proud of your blog post, but you probably won’t be very happy to re-read it a week after you published it only to find several glaring spelling or grammar mistakes. Proofreading is an essential part of the blogging process that should be done often. Even if you proofread after you write each section, you’ll still want to do it again and again to make sure you catch every possible error. A tip for every blogger is to read the blog aloud to yourself. This is an incredibly helpful way to catch mistakes, as it makes them easier to notice and correct. 20. Categorize your blog post When you’re finished writing your blog, you should always categorize your blog. This is not only an easy way to keep track of the content type you’re producing, but it also makes it easier for readers to find similar content after they’ve finished a particular blog post. 21. Proofread one last time When you think you’re finally ready to publish your blog post, stop. Just for old times’ sake, proofread your blog one more time. This is also a good opportunity to make sure your headings are in order and to confirm you added alt text to your images. Make the final draft pass a proper inspection before sending it out to the world, and press ‘Publish.’ Blog post checklist template Pre-writing Choose a topic: Select a relevant and interesting topic for your target audience. Conduct research: Gather information and data to support your ideas and claims. Create an outline: Organize your thoughts, structure your content and ensure logical flow. Writing and editing Compelling headline: Craft a clear, concise and attention-grabbing headline. Introduction: Hook readers in with an engaging intro, providing context, and introducing the topic. Structured body content: Use clear paragraphs, headings, subheadings and formatting. Support your points with evidence, examples and statistics. Include relevant images, videos or illustrations. Conclusion Summarize key points, reiterate your main message and conclude the post with a strong call-to-action (CTA). Edit and proofread. Check for grammar errors, clarity, and typos before publishing.

Ready to share your ideas with the world? Start your blog → Blogging is first and foremost a passion, but it does require a certain amount of dedication as well. Once you’ve caught the blogging bug, you are in it to win it. That means you’re always aspiring to publish unique, high quality, original content and taking the steps to expand your readership circle further and further. But keep in mind that running a successful outlet depends on more than just your writing skills. Soon after you decide how to make a website and create a free blog , you realize that even a natural-born-blogger can use a helping hand with things like understanding how search engines work, or developing an eye for great visuals. For this you'll need to explore blogging tools. Luckily, guides on how to start a blog are available online to offer assistance, and they even do it for free. They’re designed to help any type of writer, from the most beginner to the most professional. Using these blogging tool will save you precious time and effort when it comes to creating this type of website —allowing you to focus on shaping your next perfect blog article. So whether you're starting a travel blog , personal blog or fashion blog, these blogging tools will have you and your writing covered. Start your blogging journey today with a website builder or an AI website builder and see how easy it is to bring your ideas to life! Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Blogging tools list to grow your blog The following list includes some of the best blogging tools that will support you in your writing journey: Google Keyword Planner Title Maker Hubspot's Post Idea Generator Ahrefs Semrush Pexels Images Fotor's Image Editor Google Trends Grammarly Buzzsumo Google Search Console Google Analytics Wix Blog Trello Meme Generator Lumen5 Blogging tools to write better content 01. Write targeted content with Google Keyword Planner Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for—something that you shouldn’t guess, but rather check. As you prepare to write a blog post , enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition. With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results. Ranking high for SEO is also a valuable first step in making money blogging and monetizing your blog . 02. Nail those headlines with a title maker generator The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But learning how to write a headline can be challenging. If you’re struggling to come up with the perfect headline, using a title maker can point you in the right direction. Enter a couple words about your main topic, and this free tool will show you catchy blog titles and help you decide which direction you want to take with your article. 03. Defeat writer’s block with HubSpot’s post idea generator Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great blog ideas again and again is not always easy. HubSpot’s Topic Generator is a terrific tool that will help you find multiple ideas that you can develop into awesome blog posts. Enter a few keywords to help narrow down the search and HubSpot will take care of the rest. 04. Take your blog keyword research to the next level with Ahrefs Ahrefs is a great all-round SEO and blogging tool. We love it for its keyword and site explorer features, allowing you to understand what keywords competitors are ranking for and how case you are to the same success. You can also use this powerful blogging tool to understand how well your blog articles are ranking for keywords, how these rankings change over different dates and how much traffic they generate to your blog post, or blog as a whole. 05. Understand blog intent with Semrush If you're a blogger and not using Semrush, consider this a not so urgent reminder to add it to your tools arsenal. We don't have time, or space to go into all the things that make Semrush a great blogging tool - so we'll focus on its role in helping you understand intent. Understand if you should target an entity or keyword with a blog post, or another form of content easily. 06. Find captivating photos on Pexels Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better? 07. Upgrade your images with Fotor’s Photo Editor When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals – so go ahead and explore! 08. Target your posts with Google Trends Want to get into your readers’ heads? Use Google Trends to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a history of how popular your search term has proven over time - helping you understand if its a bandwagon you should be jumping on, or if you've missed the chance this time. 09. Write like a professional with Grammarly Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards. 10. Stay in the know with BuzzSumo There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with the exact number of Facebook, Twitter, Reddit and Pinterest shares. Blogging tools to measure performance 11. Measure your blog’s performance with Google Search Console Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ organic performance, you want to know whether the work you’ve done is actually making an impact. Using Google Search Console will help when improving SEO for blogging . It will allow you to study which keywords are bringing you the most readers. This is just a fraction of the knowledge Google Search Console can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes. 12. Power your blog insights with Google Analytics Take understanding the performance of your blog to the next level with Google Analytics —now transforming into GA4. This powerful tool can help you understand not only where your blog traffic is coming from, but when and how much. It can also help you understand better any number of engagement metrics, so how readers behave on your page and how your content resonates with them. You can also use it to delve deeper into how readers move from your blog pages to other pages on your website, and the actions they take along the way. The right blogging platform 13. Start a powerful blog with Wix I f you want to be a blogger, you need to start with a blog. Sounds simple, right? But there’s more to it than just having a space to write. To really shine as a blogger, you need a powerful blogging platform that makes creating and managing content as simple as it is inspiring (see  best blogging platform ). that simplifies your content creation process. That’s where Wix comes in. With an intuitive text editor, design tools that put creativity at your fingertips and built-in Wix features  for scheduling, sharing and tracking your posts, Wix is the perfect platform for turning your blog ideas into reality. And the best part—you don’t have to be a pro writer or designer to get started. Wix offers free blog templates  that make setup a breeze. In just a few minutes, you can go from a blank page to a fully operational blog. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button.  Choosing Wix as your Content Management System ( CMS ) means your blog is backed by  free website hosting , top-level Wix performance and built-in website security.   Now, here’s something to think about as you read this article. This very blog you’re on right now? It’s built with Wix. Every article, image and interactive feature you see here is part of the Wix blogging platform—it’s designed using the same tools you have access to. Wix powers this blog the same way it can power yours. Pretty inspiring, isn’t it? Blogging tools to help you manage your blog 14. Perfect your flow with Trello Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well. Blogging tools to help your content go viral 15. Make your posts shareable with Meme Generator You know your content is rocking it when readers just can’t help but share it with their own social circles. A powerful way to make your posts more engaging and to encourage readers to share them further is to create original memes and integrate them into your posts. Use Meme Generator to create witty, sarcastic or ridiculous memes that resonate with your readership. You can choose the meme visual from a huge pool of images and add your own text, or use one of the existing memes created by the site’s user base. 16. Transform your posts into gorgeous videos with Lumen5 If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog on Facebook or other forms of social media. You can also embed the video within your blog post itself, which has a tremendous SEO impact, by extending the average time your visitors spend on your page. "The AI’s world is developing at a dizzying pace, heading in directions that no one can fully predict. Who could predict that AI would have human-like empathy?" Guy Sopher, Head of AI Assistant at Wix How to choose the right blogging tool for you Starting a blog is a big step, and choosing the right blogging tool? That’s the first step to setting yourself up for success. The right platform makes it simple to create, manage and grow your blog without feeling overwhelmed. But with so many options out there, how do you pick the one that’s right for you?  To make things easier, we reached out to the blogging experts here at Wix. They’ve shared their top tips, favorite features and real-world experiences to help you find the blogging tool that’ll work perfectly for your needs. Define your goals : “When I’m kickstarting a new blog project, the first question I ask is, ‘What am I trying to achieve?'" says Chaya Arbiv, our SEO blog specialist. “It makes all the difference. Whether you’re documenting personal stories, sharing professional expertise or building a platform for your business, your goals are your guide.” Knowing your purpose can help you decide if you need a simple writing platform or a feature-packed tool that lets you monetize a blog  and grow your audience. Consider ease of use : Sharon Hafuta, our SEO blog editor, adds, “I’ve seen so many people hesitate to start a blog because they feel it’s too technical. That’s why I always recommend tools with intuitive interfaces that make blogging less daunting. When you’re not wrestling with the tool, you can focus on your content.”  Content management features : Good blogging tools should come with convenient content management features like text editing options, media support and scheduling capabilities. Chaya shares, “I love when a platform lets me plan my entire content calendar. Scheduling posts ahead of time means I can focus on creating new content instead of rushing to meet deadlines at the last minute.”  Customization options : Your blog should look exactly how you want it to look. “Picking a blogging tool with great design options is key,” Sharon says. “I’m all about having customization at my fingertips—from website templates  to fonts and colors. Your blog should reflect your personality or brand.” SEO features : “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads,” Chaya explains. “Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Having built-in SEO features  takes out the guesswork when it comes to boosting your blog’s visibility. Integration with third-party tools : Sharon emphasizes the importance of connectivity. “When you can link your blog to integrations or third-party tools like email marketing or analytics, the possibilities really expand. Integration helps everything work together smoothly, and it gives you extra functionality without extra effort.”  Community and support : Technical hiccups? They happen. That’s why a helpful community and solid customer support matter. “For me, it’s a dealbreaker if I can’t find answers when I need them,” Chaya says. “That’s why having a help center filled with useful resources or even a place to chat with others, like active forums, is absolutely essential for me.” Scalability and growth : Sharon adds, “I always tell people to choose a blogging tool that can grow with them. You may be sta rting small now, but think about where you’ll be in a year. Pick a tool that can grow your blog , whether it’s adding sections, launching eCommerce or something else.” Cost and pricing plans : Budget is always a factor. Chaya reminds us, “It’s not just about whether a tool’s price fits your budget right now. Check what features come with different plans and make sure you’re getting the best value. Free isn’t always better if you’re limited by features.” User reviews and recommendations : “I always read reviews before testing something new,” Sharon says. “Feedback from other users offers a window into strengths and weaknesses of a tool. Plus, it helps me see if it aligns with what I’m looking for in a blogging platform.”  “When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" - Sharon Hafuta, SEO blog editor at Wix What are the best blogging tools for a beginner? If you're a beginner blogger and a full list of blogging tools is a lot to prioritize from, we recommend starting small. There are many blogging tools available, for many different purposes and it can get overwhelming as a beginner blogger to decide which are right for you. With this in mind we've put together this top list of beginner blogging tools, once you've scaled your blog and are confident with its growth and management, then you can consider expanding your list. You'll need a blog maker, like Wix, to create your blog. This is an absolute must. No matter how small your blog starts, you'll want to track traffic growth. For organic traffic checking, Google Search Console is another must as a beginner. It's easy to use and a must have if you're tracking your blog in Google search. Wix offers Google Search Console setup as long as you have a paid plan and connected domain. Ahrefs is important for many different blogging needs. These include keyword research, backlinks tracking, competitor research and more. This multi-functional SEO and blogging tool is great for beginner blogs and easy to learn how to use. What are the best blogging AI tools? Some of the best blogging AI tools available today include: Wix AI blogging tools AI Text Creator : Generates blog post ideas and content within the blog editor. AI SEO assistant: Suggests improvements for SEO on all pages. AI Image Creator: Generates custom images for blog posts. Other AI blogging tools Jasper.ai: Great for writing blog drafts or help with editing. Clearscope : AI-driven content optimization tool Copy.ai : Another content creation tool for all purposes. MarketMuse: AI content planning and optimization. NotebookLLM: Create podcasts from your blog posts. Blogging tools FAQ What is a blogging tool? There are various blogging tools available to help bloggers create, manage and optimize their blogs. These tools can assist with content creation, organization, SEO, analytics and more. Blogging tools can streamline various aspects of blogging, save time and improve the overall quality and performance of your blog. What tools are used to create a blog? To start a blog you'll need a blogging platform or CMS, such as Wix to get started. These blog website builders will often include all the features you need to start, manage, promote and monetize your blog. What equipment do I need to start a blog? To start a blog, you will need the following equipment: A computer or mobile device: You can use any computer or mobile device to start a blog. However, if you plan on doing a lot of writing, it's recommended to use a computer. An internet connection: You will need an internet connection to create and publish blog posts. A web hosting account: A web hosting account is where your blog's files will be stored. A domain name: A domain name is your blog's address on the internet. What is a blog tool? A blog tool is a software application that helps you create, manage and publish blog posts. Blog tools typically provide a variety of features, such as: A content editor: A content editor allows you to write and edit your blog posts. A template system: A template system allows you to customize the look and feel of your blog. A commenting system: A commenting system allows your readers to leave comments on your blog posts. A social media integration: Social media integration allows you to share your blog posts on social media platforms. Statistics tracking: Statistics tracking allows you to see how many people are visiting your blog and reading your posts. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. What’s the most overlooked blogging tool that can improve productivity? Content calendars are often overlooked but crucial for productivity. The Wix blog, for example, builds our content schedule on Monday. Content schedules help you plan posts, maintain consistency and align your new content with trends or goals. Your content schedule should include scheduling dates and be something multiple people can work on at once. Are free blogging tools as effective as premium ones? Free blogging tools can be effective for beginners, offering essential features like SEO optimization, analytics or content creation. However, premium tools often provide advanced functionality, better support and integration options. Upgrading depends on your goals; start free and scale with premium tools as your blog grows. How can bloggers choose the best tools for their needs? As a blogger you should define their goals (e.g., SEO, design, monetization) and prioritize ease of use, integration and scalability. Testing free versions or trials helps you evaluate their performance and functionality for your needs. Reviews and recommendations from trusted sources or fellow bloggers can help you select tools that align with your niche and workflow.

Ready to share your ideas with the world? Start your blog → One of the greatest joys of having a passion about something is sharing your knowledge with others who share in that same love. And when it comes to sharing that knowledge with the online world, one of the best ways to do it, no matter your industry, is by starting with how to make a website and a free blog . Sharing your advice and experience helps solidify yourself as an expert in your field with this type of website . Another added benefit to having an active blog is an improved SEO ranking from Google due to the fresh content you’re churning out. Still, in order to have what you’d deem a successful blog is accruing actual readers of said blog. Getting readers for your blog is one of the biggest challenges for any newbie writer. However, by using the right tools, or simply by sharing it to the right locations, you can create your own following from scratch. Speaking of locations, there’s a good chance you have a Facebook page (if you don’t, this is the time to create one). Since you’ve got your blog and Facebook page, all that’s left to do is connect the two and make them work for you. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Here are 8 tips to promoting your blog on Facebook. 1 article = 1 post Post to Facebook groups and other pages Grab attention Take advantage of new Facebook features Add sharing icons Communicate with your audience Collaborate with other bloggers Hold a contest 01. 1 article = 1 post We’re going to go ahead and state the obvious if it wasn’t made abundantly clear already. When you start creating a blog , you should also create a Facebook page where you can share each post you publish. Yes, your blog subscribers will be notified of your new blog posts, but others who aren’t subscribed have a much better chance of stumbling upon your new blog post in their Facebook Feed than a Google search. The idea is to be active on Facebook so your audience knows you are “present” on the network. Being ‘active on Facebook’ means that you should be posting at least once a day and sometimes twice. Sharing too little won’t allow you to properly reach your potential audience, and sharing too much may trigger Facebook’s antispam algorithms and penalize you if you’re mistaken as a pest to your community. As with most things in life, it’s all about achieving balance. Tip : If you do not have fresh content to share for a particular day, don’t worry! Recycle an old post that was successful to keep your audience engaged. 02. Post to Facebook Groups and other pages Facebook has a knack for showing you content that you may be interested in, but it can only do so much. There’s really zero guarantee that your blog post is going to reach the eyes of your ideal target audience just by sharing it on your feed. This is why you need to promote your blog posts on other pages, like Facebook Groups. This popular social media marketing practice provides a double whammy of getting your posts in front of your existing community in another locations and in front of those who aren’t in your community at all but are in your target audience. Tip : Don’t forget to share your blog articles with your friends and family. Facebook prioritizes posts from people you are close with before brands and other pages you follow, so having one of your closest friends or your family members sharing your post can help with organic discovery on the Newsfeed. Also, don’t forget to promote your posts from your own personal account. You are your best ambassador, after all! 03. BANG: Grab attention You’re a writer. You have strong opinions on the Oxford comma. You’re the type to lose sleep over not being able to find the perfect word. Then you have the average reader, who thinks they have mastered the “art of the scroll.” News flash: they haven’t. Instead, they scroll at the speed of light stopping only for words that demand attention or their personal interest. No matter how you spin it, it’s a tough crowd out there. More accurately, it’s a hard to please and a lazy crowd, but you’ll need to cater to them all the same. “Before you jump into the esoterics of whatever subject is on dock for today, you’ll need to attract your reader with attention-grabbing copy. One of the best ways to get noticed is with short, pithy text. Get your point across as quickly as possible to intrigue or evoke an emotional response from the reader, whether it’s joy, sorrow, or anything in between. Hell, pick a fight if it gets them to read your blog. Tip : If they aren’t scanning for attention-grabbing words, they’re more than likely looking at images, so make sure that all of your blog posts have an equally mesmerizing photo accompanying it. You should also make sure your blog name stands out and grabs your reader's attention even before they make it to your content. Try our blog name generator for inspiration. 04. Take advantage of new Facebook features Facebook is ever-changing and most recently, those changes have been for the better. It also releases more features than you can shake a stick at, but it usually takes a while for them to catch on or for enough people to really start using them. For the most part, new features get the most traction from geeks and influencer marketing, but it’s also a great way for you to push your blog. Whether you’re taking advantage of stories, 360 photos, or live video, push your content in as many avenues as you can for maximum effect. You can even get rewarded by using features like live video, as Facebook algorithms will prioritize this content due to its urgent and timely nature, allowing it to be seen by more people. Don’t know how to work with Facebook live? Check out our helpful guide right here to show you the basics. 05. Add sharing icons You spent time and effort crafting your blog articles, so make sure that it’s easy for your readers to share it with their friends on various social networks. Luckily, the Wix Blog has this capability built-in, so with just one click, your readers can share your blog to Facebook, Twitter, and other social networks. On the flip side, someone who just read one of your great blogs may want to know where they can find you on social networks. This is where the social bar comes in and it should be prominently displayed on your website so visitors know what social networks they can follow you on to stay up to date with your blog. 06. Communicate with your audience You’ll find this suggestion on any article about social networks, or at least any post about how to be successful on social networks. Be social . This means hearing your community out, asking them questions and getting their opinions. It’s essential that you make it known that communication is a two way street between the two of you and that what they say doesn’t fall on deaf ears. Getting to know what your audience preferences will allow you to improve your content and posts, which in turn can help fuel more engagements on Facebook, which in turn can mean more shares and more eyes on your blog post. Treat your community right and they will treat your right back. 07. Collaborate with other bloggers At some point you will realize that there will be bloggers out there that cover the same subject as you do. It’s an unavoidable truth that you’ll have to live with, but it’s actually far from being a bad thing. Instead of creating a sword enemy, you should also realize that your competition likely shares the same passion as you do and that’s something to be celebrated. They also have a similar target audience and vice versa, so you can make it mutually beneficial by collaborating with them. Spread the love and when they post a relevant blog to Facebook, share it on your page and tag them. This exposes you to their audience and your audience to them. It’s a win-win. 08. Hold a contest If you’re ready to give back to your social community, say it with a contest. Holding a small competition by simply requiring a specific action (like, share, or follow) to win something shows your audience that you value them. It also shows that you are creating a commitment to your followers, which will increase visibility of your gain and can help you. Plus, everyone likes free stuff, so you’re essentially securing increased engagement to some extent. Tip : Don’t promise the world with your contests, meaning, don’t ask for a like or a share on Facebook for a chance to win a trip to Cancun. The lofty prize for the effortless entry not only looks spammy, it could raise suspicions on Facebook’s end, who could then penalize you. And yes, bad press is still press, but it’s still bad press. Learn more about facebook advertising, including Facebook pixels , to make the most of promoting your blog on the channel.

More than two-thirds  of large-scale tech programs don’t meet expectations at launch, according to research from Boston Consulting Group. B2B solutions are notoriously tricky, especially when the partner companies are established enterprises. Even more so in channel partnerships, when the end beneficiary is the partners’ customers. There’s a huge amount of trust and communication necessary to develop and launch successful solutions. Wix’s B2B channel partnerships  team prides itself on tailoring solutions to its esteemed partner companies like VistaPrint  and Intuit Mailchimp . The custom integrations must allow a journey catered to the customer and business type , enabling them to understand how to start a business  online with Wix. Aligning on needs—at both the company and customer level—is a crucial part of the solution design process. We sat down with Ahi Ben-David, head of solution engineering for Wix’s global strategic partnerships, to talk about solutioning for effective partnerships and the essential role of a phase that’s often overlooked: pre-sale discovery. Servicing SMBs? Show them how to build a website  to grow their business online. Wix Channels: Welcome, Ahi. Thanks for being here. Can you tell us a bit about your overall approach to solution engineering for Wix’s channel partnerships? Ahi Ben-David: My pleasure. Our team’s approach focuses on bringing value by listening to the partner’s needs, collaborating on strategy and always thinking 360 ° . People often forget that solution design spans the entire sales funnel. We’re present throughout the process, from pre- to post-sales, to support a successful outcome for both sides. We need to be aware of all the moving parts, zooming out and in again to bring all the pieces together. WC: What would you say sets you apart from other SE teams? ABD: Our solutions are “tailor made for you.” We work with global, well-known brands with high standards and specialized needs. So we take the time to listen pre-sale and apply our skills. Wix as a company is highly technical and product-focused , and so is our team. We’ve developed expertise in web integrations and solutions over the past nearly two decades, and we’re up for the challenge. Discovery is our secret weapon. We put an emphasis on it to make sure we’re taking the best approach together before we get started. Why discovery comes first WC: What is pre-sale discovery and why is it important? ABD:  During the pre-sale process, we want to understand where the business partner is coming from, how they work and what they’re looking to achieve. For a successful partnership, I believe we need to have mutual knowledge that can help us get the best business results. The more we know, the better we can plan and execute smoothly. The process includes data gathering and analysis, risk management and qualification for the partnership from a commercial, technical and business perspective. We learn about the partner’s business and their pain points—as well as the SMB customers and their pain points. In parallel, it’s important for us to educate the partner about Wix. Ultimately, discovery is all about ensuring a partnership fit while building the relationship together. WC: Can you share an example of how a thorough pre-sale discovery phase impacted the success of a partnership? ABD:  Yes, of course! During a discovery phase, we learned details about the partner company’s infrastructure that creates different customer journeys and user flows. This can affect conversion to the Wix website builder platform. Luckily, Wix is user-first, so we innovated to prioritize UX. We adjusted the solution, with different flows and utilizing different APIs. If we didn't discover and address this issue early on, the launch could end up ineffective, delayed or costly for the partner company. Instead, we were prepared with the right solution. WC: How has discovery influenced your partnerships and the long-term relationship? ABD: We’ve seen a positive correlation between strong discovery stages and overall partnership health. The channel partners that invested in the discovery stage had smoother product integrations, streamlined optimization processes and a better overall relationship, leading to a successful partnership. Discovery isn’t just best practice—it’s a partnership savior.  Overcoming challenges WC: What are common challenges encountered during the discovery process? ABD:  “We don’t know,” “We’ll check and get back to you on this,” “Let’s make sure to sync on that next week”—these are the phrases we hear often during discovery. So common challenges include gaps in information and misaligned expectations. While this is usually very reasonable, we need to address concerns, not avoid them. WC: How do you determine when the discovery phase is complete and it's time to begin designing the solution? ABD: Good question. Don’t rush into the final solution design too early because discovery takes time and patience. On the other hand, don’t take forever! There are endless questions that can be asked, so it’s important to know when you’ve reached that delicate point to say, “Ok, we’ve got what we need at this stage. It’s time to solutionize.” The truth is discovery never ends, even after implementation. So there will be plenty of time to keep analyzing and evaluating as you go. WC: How do you ensure that the discovery process doesn’t delay the overall sales process? ABD:  I don’t see discovery as delaying the overall sales process. In fact, it can save a lot of time later on. And if the discovery shows there’s no match? Then it's best not to push forward with the sales process at all. We might find other areas to partner in. A new era in discovery WC: How important is it to engage with partners’ technical and business stakeholders during the discovery phase? ABD:  Strategic alignment is crucial. Each team has its role: The Sales team leads the process, Solution Engineering focuses on the integration and makes sure it’s achievable, and Product and Marketing come in with their insights to create a full picture. It’s a collaborative effort. WC: How do you envision the process of discovery evolving in the future? ABD:  As we look towards the future, I believe we’ll improve our processes by using more AI tools for research and data analysis to make our discovery as seamless as possible—staying responsive to what our business partners need. We’re building experience and expertise with every discovery process we lead, resulting in healthy, impactful partnerships. Learn more about how a tailor-made channel partnership  can help you unlock growth for your business.