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Your name idea deserves a home. Secure your domain now → When embarking on the journey of starting a business in the ever-growing payroll and bookkeeping services industry, there's one crucial step that often gets overlooked in the midst of business plans, financial forecasts and client acquisition strategies—choosing the right business name. It might seem like a trivial task, but the reality is that your business name holds the power to shape how you're perceived in the world of finance. When starting a bookkeeping business , your name isn't just an identifier, it's a pivotal element of your brand identity. It's the first thing potential clients and partners encounter and it can leave a lasting impression. A well-crafted business name can convey professionalism, trustworthiness and expertise, setting you on the path to success. On the flip side, a poorly chosen name can deter potential clients and hinder your growth. Naming your bookkeeping business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Bookkeeping business names  should feel professional but approachable. You can go classic (Ledger & Co, Prime Books), modern (ClearCount, BalanceWise) or playful (BeanCounted, MoneyMates). Focus on words that highlight accuracy, reliability or simplicity and check that the domain is available so clients can easily find you online. Bookkeeping business name ideas to fuel your brainstorm Explore a curated list of bookkeeping business names to inspire your search. Whether you're looking for a professional, distinctive, or unique name, these suggestions can assist you in finding the ideal fit for your bookkeeping business. Unique bookkeeping business name ideas Catchy bookkeeping business name ideas Funny bookkeeping business name ideas Professional bookkeeping business name ideas Inspirational bookkeeping business name ideas Location-based bookkeeping business name ideas Timeless bookkeeping business name ideas Clever bookkeeping business name ideas Modern bookkeeping business name ideas Classic bookkeeping business name ideas Minimalist bookkeeping business name ideas Unique bookkeeping business names BalanceWise Financial Services LedgerCrafters Pinnacle Numbers Solutions ProFiscal Consultants Precision Books Bureau MoneyMosaic Advisors CrystalClear Accounting NovaNumber Crunchers Echelon Ledger Experts FiscalVista Consultants CountOnUs Financials Zenith Balance Solutions EquiBooks Strategies Apex Financial Allies LedgerLoom Professionals Catchy bookkeeping business names BookkeepSavvy DollarSense Bookkeepers NumberNinja Solutions CashFlow Catalysts BeanCounter Pros LedgerLuxe Services MintTrackers ProfitPulse Bookkeeping FiguredOut Finances Paperless Pennywise MoneyMagnet Books BudgetBliss Bookkeepers DollarDreamweavers TaxTide Titans WealthWave Bookkeeping Found the perfect name for your business? Lock in your domain  before someone else does. When naming your accounting business , think about the vibe you're going for: professional, modern or friendly. You can then pair it with words that build trust and suggest accuracy like “Ledger” “Balance” or “Numbers.” Some examples are TrustLedger, Numera or Precision Accounts. Funny bookkeeping business names Beanstalkers Accounting Counting Sheep Bookkeeping The Number Crunch Bunch Pennywise Puzzlers Dollar Drama LLC Number Ninjas Inc. Tax Tacklers Cha-Ching Chums The Ledger Larks Beanies & Balances The Dough Doctors Quirk & Quarters Bookkeepers Cash Cow Comedians Profit Pixies Cheque Mates Financials Professional bookkeeping business names Precision Financial Services ProBook Balance Solutions ExcelLedger Professionals Summit Financial Management Total Financial Control Prime Accounting Advisors Elite Balance Partners Capital Bookkeeping Solutions Strategic Fiscal Management Apex Accounting Group Premier Financial Partners Evergreen Financial Advisors Masterful Money Managers Quantum Financial Consultants Sterling Ledger Experts Inspirational bookkeeping business names Prosperity Path Accountants Ascend Financial Group Thrive Ledger Solutions Success Spectrum Accounting Elevate Financial Services Flourish Finance Advisors Triumph Trackers Infinite Wealth Consultants Inspire Balance Bureau Resilient Numbers Network Pinnacle Prosperity Partners Radiant Financial Futures ThriveRoot Financials Momentum Money Managers Phoenix Ledger Advisors Location-based bookkeeping business names [City] Financial Experts [State] Bookkeeping Solutions [Region] Numbers Professionals [City] Ledger Consultants [State] Fiscal Advisors [City] Balance Bureau [Region] Financial Partners [City] Money Management Services [State] Financial Pioneers [City] Budget and Beyond [Region] Wealthwise Bookkeepers [City] Financial Harmony [State] Fiscal Focus Group [City] Precision Financials [Region] Capital Bookkeeping Starting a business in Illinois ? Take a look at these ideas: Prairie State Financial Advisors Windy City Ledger Solutions Land of Lincoln Balance Bureau Great Lakes Money Managers Heartland Money Managers Learn more: How to start a service business   Timeless bookkeeping business names Reliable Financial Services Legacy Ledger Solutions Classic Balance Bureau Timeless Bookkeeping Experts Precision Financial Partners Perennial Fiscal Advisors Trustworthy Numbers Network Essential Accounting Services Evergreen Money Managers Sterling Ledger Consultants Enduring Financial Wisdom Masterful Bookkeepers Time-Honored Fiscal Solutions Integrity Financial Advisors Eternal Balance Bureau Clever bookkeeping business names LedgerLines BeanCount Bliss Profit Puzzlers Dollar Dexterity Cashflow Crafters Numeral Navigators The Money Maestros Fiscal Fairytales Coin Consultants Balance Alchemy Numbers Whisperers Financial Finesse The Tax Titans Wealth Wizards Penny Perfectionists Modern bookkeeping business names Digitally Balanced Financials Cloud Ledger Solutions Virtual Balance Bureau Tech-Savvy Bookkeepers Data-Driven Fiscal Services E-Numbers Experts SmartMoney Management Innovate Financial Solutions FutureProof Finance Advisors Streamline Bookkeeping Group Digital Dollar Dynamics TechFin Visionaries DataEdge Money Managers FinTech Fiscal Partners Synced Numbers Network Classic bookkeeping business names Classic Ledger Services Legacy Financial Solutions Traditional Balance Bureau Time-Honored Bookkeepers Premier Fiscal Advisors Reliable Numbers Network Essential Accounting Services Vintage Money Managers Trusted Ledger Consultants Perennial Financial Wisdom Expertise Bookkeeping Group Precise Fiscal Partners Traditionalist Money Wizards Sterling Financial Advisors Longevity Balance Bureau Minimalist bookkeeping business names BalanceSimple NumeralEase LedgerCraft PennySync FiscalFlow ClearBooks NumeriTech BalanceEase MintPath SimpleLedger DigitWise StreamLineBooks NumberEase PureBalance SwiftBooks Found your perfect business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Bookkeeping business real name examples Consider these service business examples  for service business ideas  and name inspiration. Blacktee Finance Agency This finance and bookkeeping name effectively conveys the professionalism this finance agency aims to put across. It’s a creative combination of work, to make a unique but strong business name. Be inspired: How to start a successful business Lawrence Accounting & Consulting Sometimes the most professional-sounding business names are those that contain a name. It’s a simple but often highly effective way to come up with the best bookkeeping name. Clover Consulting LLC Choosing a creative and unusual bookkeeping business name can be a good choice when starting a business as it allows you to put your own individual stamp on your business. Tip: Create a bookkeeping business plan How to choose the best bookkeeping business name Choosing a business name for your bookkeeping venture is a crucial step in establishing your brand identity and attracting clients. A well-thought-out name can set the tone for your services, convey professionalism and make you stand out in a competitive market. Here are five steps to guide you in crafting the perfect bookkeeping business name: Understand your niche and services Brainstorm keywords and concepts Check domain availability Consider branding and memorability Get feedback and legal check 01. Understand your niche and services Begin by understanding the unique aspects of your bookkeeping business. Consider the specific services you offer, your target audience and what sets you apart from competitors. Are you specializing in a particular industry, offering virtual services, or focusing on small businesses? 02. Brainstorm keywords and concepts Brainstorm relevant keywords, phrases and concepts associated with bookkeeping. Think about words like "balance," "ledger," "finance," and "numbers." Also, consider words that reflect your business's values and style, such as "professional," "reliable," or "innovative." Utilize online business name generators to get creative ideas. These tools can generate unique combinations of words and suggest available domain names. While these generators can be helpful, remember that they may not fully capture the essence of your business, so use them as a starting point. Also be inspired by: Small business name ideas Marketing business names Website names Tech business name ideas Consulting business names Real estate business name ideas Food truck business name ideas Trucking business names Podcast names 03. Check domain availability As you brainstorm names, check the availability of the domain name for your preferred options. An online presence is essential for modern businesses, so having a matching web address is crucial. You can use domain name search tools to check whether your ideas are already taken and which domain extensions are available before understanding how to start your website. Consider using an accounting web template to build your website. 04. Consider branding and memorability Your business name should be easy to remember and spell. It should also reflect your branding goals. Think about how the name will look on a website , business cards and marketing materials. Ensure it's professional and visually appealing. Learn more: What is a bookkeeping website 05. Get feedback and legal check Once you've narrowed down your options, seek feedback from friends, family, or colleagues. They can provide valuable perspectives and help you identify any potential issues with your chosen name. Additionally, check for trademark availability and ensure your chosen name doesn't infringe on existing trademarks in the bookkeeping industry. Bookkeeping business name ideas FAQ Should I include the words 'bookkeeping' or 'accounting' in my business name? Including keywords like "bookkeeping" or "accounting" in your business name can help potential clients understand your services at a glance. However, it's not always necessary if you have a unique and memorable name that conveys your expertise. What legal considerations are there to keep in mind when choosing a business name? When choosing a business name, it's important to check for trademark availability in your industry to avoid potential legal issues. Ensure that your chosen name doesn't infringe on existing trademarks and consider consulting with a legal professional if you have any concerns about trademark rights and registration What can I use instead of the word "bookkeeper" in my business name? Try words like ledger , accounts , figures  or balance  to keep things clear but not too obvious. You can also go with something creative like Paper Trail  or Tally House  that hints at what you do without spelling it out. Just make sure your name pairs well with a tagline or site that explains your service. How can I avoid sounding too generic or boring? Skip tired words like “books,” “solutions” or anything that feels too safe. Use language that hints at trust, clarity or numbers—then add some personality. Metaphors, wordplay or subtle industry references can help your name feel fresh and memorable.

Turn your ideas into income with Wix. Secure your domain name →  Selling fitness programs online is more than just gaining clients—it’s about starting a business  that delivers an engaging experience, drives client loyalty and helps achieve real results. When you explore how to start a fitness business , you’ll learn that the real challenge isn’t just attracting customers, but building loyalty and turning them into advocates who promote your program. With the right mix of knowledge, creativity and a personal touch, you can build a program that delivers real results while fostering a sense of community and commitment. By understanding your audience’s needs and consistently improving your offerings on your fitness website , you can create a program that truly connects with them. Here’s how to build, market and sell an online fitness program people don’t just follow—they love. Secure your brand’s domain and start earning online. With Wix, you can grab it fast and set up email, hosting, SSL and privacy all in one place. It’s simple, beginner-friendly and backed by 24/7 support. What’s an online fitness program? An online fitness program is like having a personal gym in your pocket. It’s a digital fitness journey that users can take anywhere—at home, in a hotel room or at the park. These programs combine workouts, meal plans and progress trackers to help clients hit their health goals without the hassle of gym schedules or memberships. What makes online fitness programs unique is their flexibility. Clients can work out on their own time, at their own pace with options for every fitness level—whether they’re just starting out or training for a marathon. Many programs go beyond workouts too, offering nutrition tips, mental wellness support and recovery methods to help users live a more balanced life. The best part? They foster a sense of community and accountability. With a solid support system to keep clients motivated, they’ll stay on track. Whether aiming to get fitter, leaner or simply feel better, an online fitness program provides the tools to make it happen anywhere. How to sell an online fitness program Define your niche and target audience Design a standout fitness program Choose the right platform for hosting your program Price your program to attract (and retain) clients Make your mark online Create an irresistible sales funnel Use testimonials and social proof Offer freebies and lead magnets Build a supportive community for retention Use automation to scale your sales Track progress and continuously improve 01. Define your niche and target audience Think about who you want to serve—are you targeting beginners, experienced athletes, busy professionals or people with specific health concerns? Narrowing your focus not only helps design a program that truly connects with them but also shows you how to make money in fitness by addressing their unique needs. For example, a program for new moms will have different needs and language than one for seasoned fitness enthusiasts. Understand your clients' struggles, motivations and goals. What drives them? Are they looking for more energy, weight loss or stress relief? The better you know their reasons, the easier it is to create a business plan tailored to their needs, to come up with fitness business ideas and develop content that connects. 02. Design a standout fitness program Think about what makes your approach different—your expertise, style or a creative method that delivers results. Instead of offering generic workouts, bring in your personality, skills or a fresh twist. Maybe it’s focusing on HIIT for busy schedules or combining mindfulness and nutrition with fitness. When brainstorming your fitness business name  or a name for your workout programs, think of something that highlights this unique combination and helps clients quickly understand your approach. Make sure your program offers variety, clear progression and flexibility. People want results, so include a structure that helps track progress like weight loss, improved flexibility or strength gains. Design it to work for both beginners and advanced participants, giving everyone space to go at their own pace and tackle new challenges. 03. Choose the right platform for hosting your program Choosing the right platform, whether it’s a website, mobile app or third-party fitness platform, can make a big difference. Look for something user-friendly that supports video streaming and offers features like PDF guides, workout tracking tools or live sessions. It should meet your current needs and adapt as your program grows. Many fitness coaches find that learning how to build a website  with a website builder is the best way to create a professional experience for clients. To host your online fitness program, you’ll need to build a fitness website . Start by choosing the right website hosting provider to ensure your website runs smoothly and securely and pick a domain name that reflects your brand and is easy for clients to remember. Many of Wix’s fitness website templates  already come with an online programs app, along with features like easy scheduling tools, membership management and customizable designs to fit your brand. Think about payment gateways and subscription options. If you’re offering memberships or recurring payments, you’ll need a platform that can handle that. User experience is crucial—clients should be able to access and navigate your content easily. To create the best fitness website , it’s super important to ensure it’s mobile-friendly, as many will access your program on the go. 04. Price your program to attract (and retain) clients Find the balance between affordability and the value you’re providing. Consider what your audience can realistically pay and what they’re willing to invest to achieve their goals. Offer different pricing options like a basic plan and a premium version with extra support or coaching to reach more people while keeping the value clear. Introductory pricing or discounts are great for bringing in your first clients and building momentum. Once people see the value of your program, they’re more likely to stick around and recommend it to others. Don’t forget to factor in ongoing costs like platform fees, marketing and customer support when setting your price. Adding promotions or bundles can also create urgency and encourage quicker sign-ups. One-time purchases vs. subscriptions: finding the best pricing strategy You can sell your online fitness programs as a one-time purchase or as part of a subscription or membership. You can offer both, as well as free trials to engage new clients. “Subscription models tend to be the better call for coaches who want something sustainable that has higher levels of retention, while one-off programs can be nice for sales and specific launches,” says Jake Boly, MS, CSCS, founder of That Fit Friend. But one-off purchases are a great way to target new clients who want to start with less financial commitment. You can consider these programs one of your marketing strategies . “One-off purchases set clients up to make future purchases when they are able,” says Seyffert. Of course, if you only  offer one-off purchases, you’ll need a plan for how you’ll retain customers, Boly says. “Create a funnel or framework for what comes next,” he suggests. “For example, if you sell someone a powerlifting beginner program, create a funnel that suggests a follow-up program when they have one or two weeks left.” No matter which plan you choose, do not (we repeat, do not ) sell yourself short when it comes to pricing. “I made the mistake of pricing way too low and learned the hard way that it's better to have less volume with price points that make sense than to spread yourself too thin by creating many products that are priced way too low,” says Seyffert. “Don’t undersell how much work it takes.” If you’re not sure where to start with pricing, Boly and Seyffert both recommend checking out how trainers or competitors price their offerings. “Make sure your prices are in line with the average prices of others in your field,” suggests Seyffert. Some quick references for inspiration : The SWEAT  fitness app runs off a subscription model in which members pay $24.99 per month for access to a suite of training programs or $134.99 billed annually. The Tone It Up  app works similarly but also offers discounted pricing for those willing to pay for longer-duration memberships upfront. (Members pay $14.99 for month-to-month access, $12.66 per month if they pay per quarter and $8.33 per month if they pay for the full year at once.) One-off workout programs and challenges may be more varied in pricing depending on their length or duration. Instagram sensation Katie Crewe offers a variety of different programs. Her 9-week The Building Blocks  introductory strength-training program costs $79. Her “Maternity” prenatal strength-training program offers 35 weeks of workouts, plus bonus content (like recipes and breathing exercises) for $99. 05. Make your mark online Social media is a great way for fitness pros to connect with potential customers across platforms. It lets you show off your personality, expertise and workouts in real time. Sharing updates, workout tips, success stories and live sessions helps you build trust and visibility. Engage with your audience by replying to comments, hosting Q&A sessions and sharing behind-the-scenes content. Learn how to start a fitness blog to share valuable content like videos or free workout plans. This helps boost your search rankings and drive organic traffic to your site. The more people engage with your content, the more likely they’ll sign up for your program. Don’t forget email marketing tools —building an email list and sending regular personalized updates is an easy way to nurture leads and turn them into clients. 06. Create an irresistible sales funnel A sales funnel is the path your potential clients take from discovering your program to signing up. To create an effective funnel, guide prospects through the buying process step by step and make it easy for them to say yes. Start by offering free content or a lead magnet like a workout plan or nutrition guide that grabs their attention and provides immediate value. Once they join your email list or community, nurture them with helpful content. From there, move them toward a conversion like a free trial or limited-time discount. Keep the sign-up process simple and clearly demonstrate the value of your program at every stage. Adding testimonials and case studies along the way motivates prospects to take action. 07. Use testimonials and social proof One of the best ways to sell an online fitness program is by using social proof. People are more likely to trust your program when they see others succeeding with it. Before-and-after photos and success stories highlight real results. Ask your clients to share their progress and feature their stories on your website and social media. Positive reviews and word-of-mouth recommendations can make a big impact. Showcase any certifications, qualifications or media mentions you’ve earned. These help position you as a trusted expert and give your program credibility. As your program grows, think about partnering with influencers or fitness industry experts to help spread the word and endorse what you offer. 08. Offer freebies and lead magnets Giving away free workout plans, nutrition guides or mini-courses is a smart way to attract people to your approach. These freebies give potential clients a glimpse of what your full program can offer. Make sure they’re high quality and designed to meet your audience’s needs so they stay engaged and interested in what you provide. Lead magnets like downloadable workout calendars, meal prep tips or fitness checklists are great tools for capturing email addresses and building connections with potential clients. As people join your list, you can nurture them with personalized offers, success stories and exclusive content to guide them toward becoming paying clients. 09. Build a supportive community for retention Create a private Facebook group, Slack channel or member space where clients can connect with you and each other. A space to share experiences, ask questions and celebrate milestones helps build camaraderie and accountability. People are more likely to stick with a program when they feel part of a community and supported in their journey. Keep the community active with regular challenges, live Q&A sessions or virtual meet-ups to keep clients engaged and add value to your program. 10. Use automation to scale your sales With the right systems in place, you can deliver content, communicate with clients and process payments without needing to stay hands-on. Tools like Mailchimp or ConvertKit help you send personalized follow-ups and promotions to leads effortlessly. Automating tasks like workout delivery, client onboarding and progress tracking saves time and creates a smoother experience for your clients. By cutting out repetitive tasks, you’ll have more time to focus on creating new content, connecting with clients or improving your program. Automation makes it easier to grow your program and reach more clients, even when you’re off the clock. 11. Track progress and continuously improve Track key metrics like client progress, engagement levels, sales data and feedback. Use analytics tools to see how clients are interacting with your program—are they completing workouts, attending live sessions or reading your content? Identify where clients might be dropping off or struggling and use that data to improve. Getting direct feedback from your clients is just as important. Ask for reviews or send out surveys regularly to uncover pain points and find ways to improve. As fitness trends evolve, keep adapting your program to meet new demands and keep things fresh for your audience. How to market an online fitness program As you build out your online programs and other offerings, make sure you’re also building out a plan for getting your brand in front of potential customers and converting them. Use the broad range of marketing tools  provided by Wix to create social templates, promo videos and targeted campaigns. A few best practices to keep in mind: Show up often “Your post or email is only a second of someone’s incredibly detailed day,” Boly says. “You absolutely cannot post once and expect everyone to sign up. You need a strategy to create frequent exposure that delivers value.” Basically, be prepared to show up on social media, in emails and through whatever other channels you plan to use consistently. Yes, that means finding a slew of new ways to talk up the same program. Be creative.  “You absolutely cannot post once and expect everyone to sign up. You need a strategy to create frequent exposure that delivers value.” Show up thoughtfully Of course, the quality  of your marketing—especially your social media posts—is just as important as its frequency. “Before you post, always ask yourself if you’re providing value to your audience,” says Anjorin. “Your current followers are all potential buyers.” Are your posts giving followers something they can actually use, in addition to advertising your product? For example, instead of simply promoting your beginner’s strength-training program in a post, share a proper form breakdown for an exercise they’ll often encounter in the workouts. From there, “thoughtfully engaging with others is an easy way to boost engagement,” Boly says. Your DMs and comments are a great place to answer questions about your offering, provide more details about the program content and help followers get a sense of whether it’d be a good fit for them. A little bit of genuine interaction goes a long way. Make your efforts work double-time Once you’ve identified where you want to spend your marketing energy, look into how you can maximize its reach and impact. The more sales you can score per YouTube video, Instagram Story or Facebook post, the better. Check out the video above to see how Wix's AI algorithm can optimize your Facebook and Instagram campaigns for you. Anjorin also recommends seeking out opportunities to collaborate with fitness brands. “This has helped me get so much exposure,” she says. “Brands are always looking for great trainers and content so don’t be afraid to reach out.” Whenever possible, time partnerships around new content launches and utilize your partners’ platforms to highlight your programs to potential new clients. The bottom line on online fitness programs The world of online training might seem like a busy place, but don’t let the saturation discourage you. “You don't need a huge following to be successful and a lot of great coaches will fare way better building an intimate community,” Boly says. “A community of 50 to 100 people is more than enough for most coaches to make a living and scale.” Now that you’ve brushed off the notion that you need to be an internet star to find success in selling online fitness programs, “start small, find your niche and focus your efforts on your strengths,” Seyffert says. “Define success on those you’re personally helping and you’ll create more intimate relationships and build a more tight-knit community, which others notice and want to to be a part of.” How to create an online fitness program Building an online fitness program is a lot like building an in-person fitness program. You need to find your niche and deliver quality workouts. But here are a few online-specific best practices to keep in mind. Program appropriately Of course, any online fitness program you create for a large number of customers won’t have the same level of personalization as a plan you create for a one-on-one client. Since customers will be following the program on their own, you’ll also need to account for the fact that you won't be able to monitor form or provide cues as needed along the way. With that in mind, make sure the difficulty is appropriate for your intended customer and clearly spell out who each program is designed for (beginner weightlifters, advanced runners and so on). Also important in the age of at-home workouts: Make sure you’re clear about the equipment people will need in order to complete the program; list required and optional items right in the description before people sign up. Even still, you’ll want to incorporate equipment as efficiently as possible. For example, if most of your movements use dumbbells, program dumbbell swings and goblet squats instead of throwing kettlebells into the mix, too. From there, provide detailed instructions for each exercise and workout and include visual elements and key form tips whenever possible. The goal is for your clients to be able to confidently execute whatever you program, so, when in doubt, keep it simple. Deliver what you advertise It’s important to consider what performs well in Google search and on social media, but make sure you deliver what you promise. Some people will stuff keywords into a workout program for SEO purposes, but is your program really  delivering on the keywords you’re using? “Your program name, description and focus must live up to expectations so that clients are satisfied,” says Kehinde Anjorin, CFSC, NCSF, founder of Power In Movement. “If you say it’s a HIIT program, it should truly be a HIIT program.” Determine the length of your program Offer a few different programs of different lengths that serve different purposes. For example, quick challenges (think: 7 days) can be a fun way to invite new customers to test the waters or re-engage existing clients. But longer programs (anywhere from 30 days to three months) will often be the meat and potatoes of your business. You can price these programs at higher rates and give clients the opportunity to see significant results. Now, how will you keep customers engaged and accountable over the course of your program? Consider daily reminders for short programs or a weekly fitness newsletter for longer ones. Focus on value “It’s easy to find fitness content that appeals to the fears and insecurities of consumers—think deceptive marketing about losing belly fat in 10 days or slimming your inner thighs,” says Anjorin. “But providing sound training principles, sustainable programming and long-term tools that support their journeys leads to lasting value and change for clients, rather than preying on their emotions.” Let your online program be an empowering voice in the industry. Embrace feedback As you hone your online fitness programs, consider customer feedback your greatest asset. “I make different types of content available and then assess how each type of content is received by my clients,” says Renché Seyffert, founder of New Zealand-based FIT BEST  training, who uses Wix Fit to build online fitness programs. “I create more of what gets the best feedback and make tweaks to ‘misses’ to make them more appealing and successful.” Note: If you build your online program with Wix, clients will be able to submit feedback after each step. Keep your content fresh Make new programs regularly so clients keep engaging with your services. Think about the client journey: Someone who just finished a beginner program may be ready for a more challenging version next. Of course, you’ll want to communicate updates with your clients so they always know their options.

Imagine this: You walk into a restaurant, sit down and instead of glancing at a menu, you call the chef over to your table. Now, picture yourself explaining your tastes, dietary preferences and cravings in great detail. Then, you negotiate with the chef on how your meal should be cooked and how much it should cost. Absurd, right?  That's why (most) restaurants don't work like that. They have menus with clear options and set prices. Every customer knows exactly what they’re getting.  This is the essence of productized services. Instead of negotiating with your clients every time you do business, you offer a set "menu" of ready-to-go services that your customers can choose from.  Ready to tap into the productized services trend? Learn how to start a business  of your own and create a website with a website builder to showcase your services. What are productized services? Productized services are essentially a way to package your expertise into clear, marketable products. Think of it like this: In the world of SaaS (software as a service) , companies like Wix offer various packages, each with a different set of features and price points. Customers can easily see which package suits their needs and purchase accordingly.  Now, apply that concept to your service-based business. Whether you’re a consultant, designer or gardener, you can convert your services into predefined packages that customers can understand without the endless back-and-forth. Productizing doesn’t mean everything is self-serve or that you can avoid educating potential customers altogether. It simply means you’re offering your services in a way that’s easier for clients to grasp, much like how products are sold off the shelf.  Who are productized services for? Productized services are a game-changer for a wide range of professionals. Freelancers, consultants, agencies, startups and even traditional service businesses  can benefit.  In other words, freelancers can offer several packages that include a set number of revisions and specific turnaround times. Instead of vague hourly rates and scope creep, consultants can charge fixed prices for specific outcomes, like a market analysis or a strategic plan. Agencies can bundle their services into packages that cater to different client sizes and needs. Startups can streamline their offerings to make it easier for potential customers to understand what they’re getting. Learn more : Service business ideas  and service business examples 12 productized service examples Let’s look at several more examples to illustrate the versatility of productized services. Photography Consulting sessions Home cleaning Interior design Life coaching Fitness training Website optimization services SEO services Web design Travel tours Sports lessons B2B marketing solutions 01.  Photography  Many photographers already take the productization approach to set the right expectations. For instance, Zion Adventure Photog  sells photography packages for families venturing into the Zion and Southern Utah wilderness.  Each package is defined by a minimum number of images and a maximum photoshoot time. Each also comes with a fully edited gallery and your choice of location. 02. Consulting sessions Offer predefined consulting sessions focusing on specific topics, such as business strategy, marketing or financial planning. Packages can be categorized as "Business Strategy Session," "Marketing Audit" and "Financial Planning Workshop." Each package could include a set amount of time and specific outcomes, such as a strategic plan or marketing analysis.  Explore how to start a consulting business , consulting business ideas  or these consulting websites  for inspiration.  03. Home cleaning Cleaning services must often cater to different levels of cleaning: basic, deep clean or move-in/move-out services. You can create packages based on these needs. Each package may include specific tasks and time estimates, making it easy for clients to choose the right service. This approach not only simplifies the booking process but also helps cleaning businesses manage their schedules more efficiently. Learn more: Cleaning business ideas  that can be productized, plus booking websites 04. Interior design  Even less predictable, highly personalized services can be productized. Take Wix user Casa Vilora Interiors  as an example. Founder Veronica Solomon breaks out each part of the consulting and design process into separate appointment types. A two-hour, in-home consultation will cost $600, while a two-hour art curation session will cost $400.  05. Life coaching In both business and life, many of us could use a little push in the right direction. Wholistic life coach Angela Kerri aims to support professional women in achieving their life goals. Her various packages set the tone for what’s to come.  While one package offers a 12-month course with group coaching sessions, office hours and self-service resources—another package offers many of the same perks but for a shorter six-month period.  06. Fitness training  Fitness packages can be catered to different fitness goals or familiarity levels. In the case of Aly Gray Fitness , membership plans grant different levels of access to virtual classes, coaching and other resources that are available on her fitness website . For example, the AGFitFam plan includes unlimited on-demand streaming, alongside live classes, pre-recorded workout videos and Aly’s Kitchen Cookbook. Meanwhile, the Online Coaching package comes with a personalized fitness program, workout videos, meal plans, weekly check-ins and more.  07. Website optimization services Imagine offering a "Website Health Check" or “Landing Page Audit” package. For a fixed fee, you could review a client’s website, identify areas for improvement and provide actionable suggestions.  This type of productization may be valuable for clients who want to optimize their site but aren’t sure where to start. Plus, it serves as an excellent lead generation tool—clients get a taste of your expertise, which can lead to more in-depth projects. 08. SEO services SEO services are a prime candidate for productization. You can create packages like "Basic SEO," "Advanced SEO" and "Premium SEO" that bundle different types of SEO tasks together.  For example, each package could include a set number of researched keywords, on-page optimizations and link-building efforts. Clients can choose the package that fits their budget and needs, making it easier to seal the deal and set clear expectations. Tip: Use Wix SEO  tools to work more efficiently at scale. 09. Web design  Create packages for different levels of design work, from a basic logo design to a full brand identity package. Designers can offer tiered packages like "Logo Design," "Brand Identity" and "Complete Branding Package" to include specific deliverables like initial concepts, revisions and final files. This approach simplifies the buying process for clients and allows designers to showcase their range of services. Looking for an easy way to manage multiple web design projects at once? Check out Wix Studio .  10. Travel tours Travel tour services can come pre-packaged with pre-defined itineraries and accommodations. Arizona Private Tours , as an example, makes it very clear what each tour package entails.  Travelers can choose an eight-hour Grand Canyon tour, which includes lunch and a private tour guide for a fixed price. Or, those who are looking for an extra thrill can opt for a full-day Jerome Ghost Town tour that explores “the riches of the Verde Valley” and includes lunch plus entry fees.  Check out these tourism websites  to help round out your online presence.   11.  Sports lessons  Many trainers and coaches may offer lessons for an hourly fee, giving their students unlimited flexibility in terms of the length and duration of their training. But, in the case of companies like Gather and Glide Surf Academy , productized services can help you appeal to a larger range of students without spreading yourself too thin. The surf academy offers “progression courses,” which give new or semi-new surfers an unintimidating way to get started. Students can choose between a “Level One Beginner Course,” “Level Two Improver Course” or “Level Three Advanced Course” that each includes multiple days of lessons.  12. B2B marketing solutions If you’re in the business of offering B2B marketing services, you could split your services up by business need and budget. The most basic package might include essential services, like target audience research, persona development and a monthly content calendar.  Meanwhile, a second tier might include social media management for three platforms, a monthly email marketing campaign and a quarterly performance report. A third (more premium) tier could include paid advertising management, a comprehensive SEO strategy and monthly performance reports with in-depth strategy sessions.  The benefits of productization Why should you consider productizing your services? Let’s break it down. Clarity for customers : Clear packaging helps customers instantly understand what they will receive. This transparency eliminates confusion and simplifies the decision-making process. It also builds trust, as clients feel more confident knowing there are no hidden fees or surprises. Efficiency for you : Instead of creating unique proposals for each client, you can streamline your process by offering set packages. This allows you to focus more on delivering high-quality work and less on administrative tasks. Predictable revenue : When you productize your services, you establish fixed prices for each package. This helps you forecast your income and manage your cash flow more effectively. Knowing exactly how much revenue to expect each month enables better financial planning and business growth  strategies. Scalability : Standardized packages are easier to train others on. This, in turn, makes it easier to and delegate tasks and grow your business without compromising on quality. You can hire team members to handle specific parts of the service, ensuring consistent delivery while you focus on expanding your client base. Trendiness : The concept of productized services is gaining traction in various industries. As more businesses adopt this model, customers are becoming more familiar with pre-packaged services. Some customers may even favor packaged solutions over custom quotes. The downsides of productization While productizing your services can offer numerous benefits, here are potential downsides worth considering as well. Let’s take a closer look at some challenges you might face. Loss of personalization : When you standardize your services into fixed packages, you might lose the ability to tailor your offerings to each client's unique needs. This loss of personalization can be a drawback for businesses that pride themselves on providing bespoke services. The good thing is, the packages you build can be a great base for a more tailored offering if a client demands it. Upfront work : Developing clear, compelling packages alongside the necessary marketing materials takes time and effort. This upfront work can be daunting, especially for small businesses or solo entrepreneurs. That said, the efforts you put into understanding your target market will affect multiple parts of your business and be worth your time in the long run. Perceived value : Some clients may view productized services as less valuable because they’re not tailored to their specific needs. This perception can affect your pricing power and the overall appeal of your offerings. It’s crucial to communicate the value of your packages effectively to overcome this potential downside.  Why should you care about productized services now? The timing has never been better to jump on the productized service bandwagon. Here’s why: AI competition : With AI tools (such as Wix’s  AI website builder ) now capable of performing tasks instantly, professionals need to offer something more defined and valuable. To stay competitive, professionals can differentiate themselves by offering clearly defined, value-added services that AI cannot replicate. Productized services provide a structured and personalized touch that AI often lacks, making them more appealing to clients. Increased competition : The freelance economy is booming, and it has become easier and cheaper to find experts all over the world. By offering productized services, you can stand out from the crowd and differentiate yourself on platforms like the Wix Marketplace . Clear, well-defined packages make it easier for potential clients to understand what you offer and why they should choose you over others. Consumer behavior : People are used to buying products to solve their problems, whether they’re shopping for software or physical products. Productized services tap into this familiar buying behavior. How to productize a service: the 5-step playbook Eager to take advantage of productized services? Here’s a simple playbook to get you started. 01. Identify core services Analyze what your business does best and what services are most loved by your customers. This step is about finding the most valuable and enjoyable services you already offer. One important thing to keep in mind is that different customers might like different services (which also means some customers are just not for you). There are various methods you can take to identify your best offerings.  One popular method is the 80/20 analysis, or the Pareto Principle, which states that 80% of the outcomes come from 20% of the causes. You can analyze your sales data and see which services are the most popular in different segments.  Alternatively, you can use a method that a lot of tech companies use when analyzing product-market fit: survey your customer base, then do a bunch of analysis on the data. But I might just need to write a whole piece on it. 02. Standardize the delivery process Take out a piece of paper, or digital canvas, and write down all the steps that are part of delivering the actual service, focusing on the ones that can be standardized for every client. This will help you in the next step of actually turning these steps into a package.   03. Package your services Create two to three packages for these core services, similar to a restaurant menu. Offer solutions that address your customers' most common problems in an organized and efficient way. Each package should be designed for quick and consistent delivery. 04. Set clear pricing Establish a straightforward, flat-rate pricing for each package. The pricing should be simple yet flexible enough, eliminating the need for custom quotes for every client. At this stage, it’s important to be transparent about your pricing. To this end, it can help to provide a comparison table showing the differences between each package. Or, you can call out who each package is intended for so that it’s easy for customers to make a decision and buy your service.  Remember that you can always offer add-ons and extras that clients can purchase at will. 05. Market and sell Display the packages and their pricing prominently on your website, making it easy for customers to understand their options.  You should ideally offer a checkout option right on your site. This means that when learning how to build a website  or updating your existing one, you'll need to install a payment gateway like Wix Payments. You can also add a call-to-action button allowing customers to instantly contact you via email.  This step aims to streamline the sales process and attract clients who are willing to buy directly from your website.

Research service eMarketer forecasts that over the next two years, 40 million Americans will begin listening to a podcast at least once a month—joining the 120 million listeners who have already adopted this habit. While podcasts are a pretty developed medium at this point, you can still succeed with a niche topic geared towards a specific audience and expertise. For example, rather than start a run-of-the-mill career advice podcast, I used my experience interviewing at Google and LinkedIn to launch my own pod and give unique career advice to women in their job interviews. While it may seem daunting, picking a solid podcast topic doesn’t have to be hard. Here, I’ve not only compiled how to decide on a topic, but I’ve also put together 104 ideas to jumpstart your process. Tip: After selecting your topic, create a website using these podcast website templates and display your show using the built-in Podcast Player . You just need to choose a podcast hosting site and connect your RSS feed. Starting a podcast? Use this podcast name generator to name it. How to decide on a podcast topic? A dream job needs to interest you, play to your strengths and, most importantly, pay you. Similarly, starting a podcast requires many of the same criteria. For a good foundation, choose a topic that hits these four factors: Strong personal interest Existing audience Unique differentiator Monetization ability 01. Strong personal interest You must have extreme passion for your chosen topic, as you will invest a lot of your time talking and researching it. It’s easy to discuss a topic at length if you’re interested in it, whether you know it from your life, career, education, or hobbies. Plus, you’ll automatically feel more confident speaking about it. Even more so, your genuine interest will motivate you to dig deeper. For example, filmmakers and friends Nathaniel Hendricks and Preston Jeter found they shared a mutual obsession for Canadian actor and SNL legend Dan Aykroyd while watching one of his movies. When they discovered that his IMDB page included more than 100 credits, " The Best Legs in Chicago " was born. Each episode follows the pair as they watch the movie and discuss how it relates to Dan's career as well as the culture of the time. 02. Existing audience Do others share your interest in this topic? While a niche target audience can help you quickly gain listeners, the pool of potential listeners should still be large enough to ensure success. We recommend you check to see if a community currently engages in your topic. Social media groups, Reddit threads, blogs and even other podcasts can help you gauge the topic’s popularity. For example, recap shows like Office Ladies are great podcast topics because they come with a baked-in audience. 03. Unique differentiator No one is you and that’s your power. What unique vantage point can you offer on your topic? You don’t need to reinvent the wheel, but having an original take on a popular podcast topic will help you stand out and gain more listeners. True crime podcasts are the best example of this. While My Favorite Murder quickly captivated the genre with its comedic spin, new shows like Very Scary People always find their way to the top of the charts with unique offerings like celebrity hosts or in-depth investigative journalism. 04. Monetization ability Launching a podcast might begin as a passion project or hobby, but soon you may see glimmers of success—and even a potential for profit. Ensure you pick your podcast topic with monetization options in mind. Common ways to monetize a podcast are sponsorships, affiliate marketing, paid courses, services, premium content and podcast advertising . For example, if you're a social media guru and your show shares tips and best practices, you can sell a course on social media marketing and even offer paid services to help other companies with their efforts. When deciding on your podcast name , be extra careful not to corner yourself. Let’s say your podcast name includes the word “taxes” but you also offer other financial advice. You don’t want to miss out on future monetization options from advertisers who offer loans or mortgages. Podcast topic ideas listeners will love By analyzing the leading podcast genres , scanning numerous podcast directories such as Apple Podcasts, Spotify, Google Podcasts and finding exploding topics across the web, I’ve narrowed down these categorized ideas for your show. Arts and entertainment Storytelling True crime Music Food Business and technology Finance and money Sports and gaming Fitness, health and wellness Lifestyle Educational News and politics Comedy Kids and family 01. Arts and entertainment Art, culture and celebrity life has always entertained the public in various forms—and podcasts are just a new format for following these entertaining topics. If you're an artist, let your creativity shine and your craft transform into words. A podcast about your work can be an excellent way to introduce yourself to new audiences and share your skills. You can even possibly use it as a marketing channel for offering online courses or art sales. On the other side of the spectrum, if you're a huge pop culture junkie, you'll love gossiping about the latest and hottest news in Hollywood right from your couch. From landing your TV show to possibly getting hired to write for a magazine, covering entertainment can even open doors to media jobs or PR opportunities. 1. Poetry or prose readings , like The New Yorker: Poetry 2. Arts materials , like Real Paint Talks of PSC 3. Photography or filmmaking, like Shutter Stories: A Canon Podcast on Photography, Filmmaking and Print 4. Industry tips, like Voice Acting 101 Podcast 5. Arts education , like MFA Writers 6. Artist interviews , like The ADHD Artist 7. Celebrities, like Life is Short with Justin Long 8. Popular culture, like Who? Weekly 9. Book or film reviews, like The Potterverse: A Harry Potter Podcast 10. Artist tips , like Surviving Art 11. Marvel , like Marvel’s Voices 12. Audio sketch, like Live from the 405 02. Storytelling Storytelling is a human instinct that spans generations, dating back to early cave drawings and oral traditions and shaping our culture over time. From bedtime stories to business anecdotes, we have a natural ear for consuming information through audio. Are you a natural storyteller who enjoys speaking at length? If so, this podcast idea might play to your strengths. Fiction, nonfiction and everything in between is welcome here. You can draw content from real life events, like funny dating experiences, to create relatable, yet interesting content. Maybe your stories will even lead to publishing or speaking opportunities. 13. Humor, like Dating Funnies - Actual Stories 14. Mystery, like Weird Darkness: Stories of the Paranormal, Supernatural Legends 15. Sleep stories, like Dreamful Bedtime Stories 16. Business, like How I Built This 17. Parenthood, like Responding to Life: Talking Health, Fertility and Parenthood 18. Dating and intimacy, like Girls Gotta Eat 03. True crime True crime is the third most popular podcast topic, leading the market with an 18% share. Lure this audience in with a niche topic, such as love crimes. If gruesome crime stories are like music to your ears, this genre might be perfect for you. From true crime to fiction, you can walk listeners through the spookiest cases out there. Once people get hooked with suspense, you can keep them waiting for your new episode releases. Maybe your show will get turned into the next Netflix original, or the success of your work will lead you to publish a novel. Another route to cash in on, is to grow your fan base and get donations through websites like Patreon or Kickstarter . 19. Murder stories, like True Crime Daily 20. Investigative , like Nightmare in Chowchilla: The School Bus Kidnapping 21. Love crimes, like Crimes of Passion 22. Paranormal, like Ghost Town: Strange History, True Crime, and the Paranormal This ready-made true crime podcast website template might help you “kill” your online presence. 04. Music Whether you play in a band or simply love music, these podcast topics below can incorporate your interests. You may explore music news, updates and the latest changes in a specific genre, or differentiate yourself by going deep into one area like country music or following a band’s life like The Beatles. Both topics already have a solid fan base to tap into. If you play a musical instrument, share your skills with tips for other players. Maybe you'll land some private music lessons from it or a record deal (aim for the stars). Concert ticket sellers or instrument equipment brands may even want to advertise on your show. 23. Music history, like The Queen Podcast 24. Music criticism , like Your Favorite Band Sucks 25. Craft, like Songwriter Theory 26. Genre or artist specific, like Jazz United 27. Music culture , like Making Ways: The Art of Music You can display your show on this music podcast website template . 05. Food Food podcasts provide listeners with the perfect "bite"-sized information. These podcast topics can vary from recipes to vegetable gardening tips. If you're often in the kitchen cooking already, you might record and document each step in real-time. While food may be a broad topic, we all need to eat to survive. Just think of a sub-niche within food, like diets such as keto or flexitarian, which have a targeted, but strong following. When your fan base grows, cookbooks, affiliate deals and chef courses can be excellent podcast monetization options. 28. Dietary lifestyles , like Active Vegetarian 29. Global cuisines, like Pass the Chipotle Podcast 30. Baking , like Modernist BreadCrumbs 31. Gardening, like The Joe Gardener Show 32. Wine, like Wine Talks 33. Wellness and nutrition, like Food Psych 34. Recipes , like Play Me a Recipe We cooked up this food podcast website template , so you can dish out your great recipes immediately. 06. Businesses and technology Started a business and ready to share your learnings? Think back on which advice you wish you knew when you began. Business podcasts are amazing for networking, building new professional relationships and exposing your brand. Your podcast can cover general business topics or your company can have a podcast related to your industry. For instance, Wix started the podcast Now What ? to discuss the future of technology, eCommerce and web design. The show highlights ideas and conversations with leaders in the space and brings the industry closer together. Besides marketing your website or online store, your podcast can also lead to brand deals from sponsors that offer software or solutions to your business listeners. For instance, a sales podcast that coaches reps on how to close more deals might get sponsored by sales enablement tools. 35. Strategy, like Strategy Simplified 36. Leadership , like Women in Leadership Podcast 37. Careers, like Career Chasers 38. Sales , like Sales School with Jordan Belfort 39. Advertising , like Asians in Advertising 40. Entrepreneurship , like Where Are They Now? 41. Economics , like The Economist Podcasts 42. Social media and marketing, like The GaryVee Audio Experience 43. A day in a professional's shoes , like Experience A Day in The Life 44. Teach your profession, like The Teacher Career Coach Podcast 07. Finance and money We all need money—and often want more of it. You'll have a large audience at your fingertips by starting a podcast about finance tips, investing, and money management. If you choose one of the podcast ideas within finance, ensure you have strong authority to discuss and advise on such sensitive topics. After all, you want to make sure listeners can trust you with their big financial decisions. Similar to business podcasts, you can easily partner and advertise for fintech, financial solutions and banking companies. If you want to go solo, offer financial consulting services on your site or offer guides, eBooks and paid email marketing newsletters as bonus paid content. 45. Real estate, like BiggerPockets Real Estate Podcast 46. Investing , like Millennial Investing 47. Stock markets, like Daily Stock Market News 48. Financial tech, like Crypto Banter 49. Retirement, like Ready for Retirement 50. Personal finance, like Listen Money Matters 08. Sports and gaming Sports podcasts have a 17% share and are the fourth leading topic. The mass of spectators watching the Superbowl, NBA and Olympics show the demand for this category. But which unique angle can you take? Sports fans, gamers and athletes can all add unique perspectives. These days, people truly commit to their favorite players and teams. Break into a niche by covering one player at a micro level, or be a one-stop-shop for the latest updates on sports. Who knows, maybe a sports team, sporting news channel, or brand will want to become a sponsor. If you’ve accumulated a massive audience of runners, for example, they might want your recommendations on which gear and shoes to shop for—and those brands will want to maintain a solid relationship with your audience. 51. Training , like Runners High With Bala 52. Strategy , like Smart Poker Study 53. Sports culture , like Game Theory 54. Professional leagues , like The Ringer NBA Show 55. Outdoors , like Modern Outdoor Survival 56. Athletes, like Just Women’s Sports 57. Gaming industry trends, The GamesIndustry.biz Podcast 58. Fantasy leagues, like Fantasy Footballers 59. Video games , like What’s Good Games Check out this sports blog and podcast website template that perfectly combines written and audio content. 09. Fitness, health and wellness Data from YouGovAmerica suggests that the most popular New Year's resolutions are about self-improvement (living healthier 23%, losing weight 20% and exercising 7%). Sometimes we all need that extra encouragement and a podcast can be that motivating voice in our ears. If you choose this topic, your workout tips or nutrition guidance can possibly land you private clients. You may just launch a personal training business and even teach virtual classes on your fitness website . Starting a successful YouTube channel to show your workouts can also maximize your talents. 60. Medical conditions and support , like Let’s Talk Bipolar 61. Sleep , like Get Sleepy: Sleep Meditations and Stories 62. Mindfulness , like Mindful In Minutes Meditation 63. Yoga, like Let’s Talk Yoga 64. Fitness fundamentals , like Mind Pump: Raw Fitness Truth 65. Nutrition , like Thinking Nutrition 66. Alternative medicine , like Gutsy Health 10. Lifestyle We all face different obstacles and your unique lifestyle podcast might just be that life-changing voice someone needs to hear. Whether you're a stylist, relationship guru or simply a parent who knows how to articulate life’s lessons, you can find your niche and monetize it. Maybe you’re a beauty brand and want to sell your own products. If you're advising and podcasting about sensitive issues that people turn to for meaningful guidance, then donations could be a way for others to thank you for your service. 67. Religion , like Daily Jewish Thought 68. Love and marriage , like Modern Love 69. LGBTQIA+ , like Coming Out + Beyond 70. Pets , like DogLogical: Making Sense of Your Dog’s Behavior 71. Philosophy , like How to Be a Better Human 72. Travel tips , like Travelogue 73. Wedding planning , like Bridechilla 74. Beauty , like Clean Beauty School 75. Parenting advice , like Talking to Teens 76. Friendship banter , like Q and A 77. Commentary, like Anything Goes with Emma Chamberlain 78. Lifehacks , like Caregiver Lifehacks 79. Hobby , like Seamwork Radio: Sewing Stories 11. Educational Why are TED talks so successful? You feel you learned a lot in a short period of time. Educational podcasts thrive on a similar motivation. Share your rich insight and authority on your episodes. Is psychology your strong suit? Or is it feminism? Help people invest their time in consuming exciting topics on the go. If you have not only a unique expertise, but you disseminate factual and reliable information, your credibility can grow a large audience. TED doesn't just let anyone take the stage, and typically the speakers begin with sharing their background. You can easily repurpose your educational content and monetize your podcast, too. Create a blog with paid ads and affiliate links or premium downloadable eBooks that offer in-depth guides. 80. History , like This Day in History 81. Riddles , like Brain Drop Puzzles 82. Space , like Deep Space Podcast 83. Science , like Science Vs 84. Biographies , like 5 Minute Biographies 85. Society , like How Your World Works 86. Technology, like Invention by iHeartPodcasts 87. Psychology, like Reverse Psychology 88. Trivia, like Crazy Random Cool 89. Languages, like Spanishland School 12. News and politics Global health, elections, geopolitical conflicts—news is always breaking and listeners naturally want to stay informed. While many major news outlets have launched their own podcasts, the world still needs nuanced perspectives on hundreds of local, political and international events. Take advantage of your freedom of speech, just ensure you take the topics seriously to avoid spreading misinformation. News podcast topics will likely lead you to running ads during your show, especially when you’ve grown a large, consistent audience. 90. Local news, like In Search of Portland 91. Global news , like BBC’s Global News Podcast 92. Breaking news , like CNN Breaking News Alerts 93. Debates , like Modern-Day Debate 94. Political commentary, like Political Divide 13. Comedy If you have a few jokes up your sleeve, start a comedy podcast. Comedy is the #1 leading podcast genre —understandable, as laughter is the best medicine. Podcasters share funny stories that happened to them, interview others, and make amusing commentary on events. In this genre you need excellent improvising skills, so make sure you can think on your feet. If you dream of an agent discovering you, podcasting can be a way to grow fans. To make money from your show immediately, create a membership website to let fans access your old content. 95. Lifestyle humor, like Kiss and Tel Aviv 96. Stand up comedy , like Midlife Mixtape 97. Pranks , like Phone Pranks with Jubal Fresh 98. Embarrassing moments, like OMG! Stories This comedian website template comes with a built-in podcast player, so even if people can’t see your stand-up shows, they can at least listen. 14. Kids and family Kids podcasts can perfectly catch the whole family's attention—grown-ups included. And not just while listening, kids can play an equal part in crafting and launching the podcast. Consider many fun topics in this niche such as jokes, riddles and fairy tale stories. New kids are born every year—meaning there’s always an audience for your podcast. You may want to target expecting, single, or young parents. Or you can explore a popular children's topic in detail, like animals. Just be mindful of your audience. If you share relatable—but not kid-friendly—parent content, make this clear upfront. Alternatively, if you produce suitable content for all ages, make that obvious, too. Parents buy a lot for their children, from toys to food and clothes; you'll have plenty of ways to sell merchandise or promote affiliates. 99. Trivia, like But Why: A Podcast for Curious Kids 100. Storytelling, like Car Ride Stories for GIGI Kids 101. Animals , like Kids Animal Stories 102. News for children, like Wow in the World 103. Children’s humor, like Kids telling jokes to kids 104. Disney , like Kid Friendly Disney Fun Facts Podcast

From the mug we use to sip our morning coffee, to our favorite mobile applications and website design examples—much of our daily routine involves, even depends on, regular interactions with digital and material products. These interplays generate feelings that leave a lasting impression on us as users, otherwise known as UX, the user experience. UX design is the art of thoughtfully shaping products in order to improve these experiences, and if you ask me, it’s the unsung hero of the 21st century. With the potential to improve and support our complex relationships with products and technology, UX is becoming an increasingly integral part of the design industry. So, what is user experience? And why is it so important? We’re going to answer these questions, diving into the ambitious ideas and principles that drive the UX world. Whether you're interested in a career as a UX designer, want to gain insights on how to create a website with these ideas in mind, or if you’re simply curious to learn more about this fascinating field—continue reading to learn more. In this comprehensive guide to UX, we’ll go over the following topics: What is UX design? What makes a good user experience? What does the UX process look like? 5 websites with great UX design What is UX design? Albeit its significance, UX, which stands for user experience, is equally as misunderstood to the general public as it is a part of our everyday lives. UX is a field of design whose “human first” approach emphasizes supporting users as they interact with a particular product from start to finish. As consumers, we have experiences with every product we use—maybe it's navigating a website to make an online purchase, using a mobile app to order food, or even something as trivial as opening an umbrella. These encounters provoke a range of opinions and emotions associated with the product; it could be frustrating or satisfying, high quality or poor, significant or forgettable, necessary or superfluous, etc. Don Norman, the author of Designing Everyday Things , coined the term “user experience” in the 90s, and described it like this: “A product is more than just the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. [UX designers should] make them all work together seamlessly.” By designing strategically, the ultimate goal of UX design is to develop or improve a product so that it provides the best possible experience for target audiences from start to finish. Related reading: 6 lessons from my 6 years in UX that can be applied to your site What is the difference between UX and UI? They sound similar, but when you understand the differences between UX and UI , you’ll realize that they’re far from interchangeable. While both UX and UI ( user interface ) design involve shaping the best possible end product for users, there's a definite distinction between the two disciplines. UX design involves an analytical process that’s concerned with the entire picture of a product’s design and launch—from user research and prototyping, to marketing the product. It's the job of UX designers to bridge the gap between the needs of the user and those of the business or brand. If UX is about constructing an entire experience, UI hones in on shaping the visual and tangible elements that users will interact with. UX and UI designers work together harmoniously to develop a product—and each role is equally vital to its success. Let’s say you have a UX/UI design pair working together on a website design; a UX designer will focus on the site’s entire flow and functionality, consulting with product designers, analysts, users and marketers along the way. In this case, they’ll use this process to discover what features are needed to give visitors a smooth website browsing experience, and hand over their insights to the UI designer. From there, a UI designer will make the aesthetic decisions necessary to bring these solutions to life: the size of images, arrangement of content, amount of text and so on. They’ll ask questions like: What is the best website layout for the user? How much information should sit on the homepage ? Is the interface as a whole visually appealing and engaging? What makes a good user experience? Successful UX design can only be accomplished with a deep understanding of users’ wants, needs and values. And as any designer will tell you, the definition of good user experience can’t be pinned down to just one factor. Each interaction between user and product represents unique potential, and every design has its own goals. Shani Sharabani, UX designer at Wix, has some bonus insights about the user experience which are included throughout this section. She starts by telling us, “the key to good UX design is that you need to anticipate what the user will want, and answer their questions before they ask them.” Usability is not enough Most people assume that a product with good UX design is one that is simply “usable.” But that would mean any product that manages to bring us from point A to point B has a good user experience. While usability is important, it’s not enough to satisfy the entire scope of the user experience. A product might be usable on a surface level, and still manage to disappoint users along the way. Furthermore, context needs to be taken into account—what is considered usable for some might present challenges to others; and a product that formerly solved a solution, can appear outmoded today. A classic example of this is the old Heinz glass ketchup bottle. You know, the one that required users to “tap on the 57” and patiently await their condiment to pour out of the bottle. When Heinz first released their classic ketchup bottle toward the end of the 19th century, this interface was an innovative solution. The bottle allowed users to consume the product, and the employment of glass made it possible to see how much ketchup remained. Flash-forward to 2021, and we’re acutely aware of the fact that Heinz’s plastic squeezy container is a far more convenient option for removing ketchup from the bottle. It’s fast, it’s easy, and most importantly, it taps into a unique group of target users—kids. While a glass bottle is noticeably difficult for children to maneuver, they are equipped to handle the plastic option with ease. 7 principles of user experience If not only usability, then what qualities contribute to a good user experience? Let’s discuss some dependable guidelines and look at how they can be applied to website design. The following are seven core principles that outline UX, identified by designer Peter Morville : Useful Usable Findable Credible Desirable Accessible Valuable Useful Does the product or website serve a purpose? The first indication of good UX design is whether or not the end product presents a solution for the target user. Without a distinct use, it won’t succeed in a market full of purpose-driven products. What is or is not useful can also be determined in the eyes of the beholder. Sometimes, a product fulfills a specific value that is not practical or obvious to others, such as aesthetic appeal or pleasure. Take, for example, the mobile app recently released by Tanner Villarette , which users can install on their iPhones to view and interact with the classic iPod touch interface from 2014. Talk about a throwback! Though this software has little pragmatic significance—it offers a positive user experience to audiences driven by nostalgia who value its aesthetic. How is usefulness applied to web design? When designing a website, usefulness is when the site itself will help users accomplish a specific goal; such as making a purchase, acquiring information or signing up for a course. Not only that, but usefulness should be evaluated with each element of the site’s design. When using an online store maker to build your site, for example, you might have questions about a certain product. A visible live chat feature on the site’s homepage seems like the perfect solution for getting answers. You send a message and wait, until eventually you realize the feature wasn't activated by the owner. This design element is superfluous, setting false expectations for the user and resulting in poor user experience. Usable The most successful UX designs enable users to reach their end goal intuitively, efficiently and successfully. While a product can definitely serve its purpose without high levels of usability, it is less likely to succeed in the market. But a product that makes day-to-day tasks easier and more efficient for users will absolutely stand out. How is usability applied to web design? A usable website is one that helps users to accomplish their goals quickly and efficiently. Let’s say you arrive at a fitness website . Your reason for visiting this site is to learn more about the teachers and classes themselves, and ultimately to sign up for a class. Imagine two possible scenarios for booking: one requires you to jump around the website until you find an obscure sign up form, fill out your personal details, and wait for the Yoga instructor to send an email before confirming registration. In another case, you find a prominent “Book Now” button at the website header, which leads you to an online booking calendar. You choose your preferred class, pay for it online and immediately receive confirmation that you’ve successfully signed up for the class. While both scenarios are technically “usable” in the sense that they’d get a user from point A to point B—there is a definite distinction in the level of user experience. One is easy-to-use, seamless and satisfying, but the other requires many steps and a long waiting time that will frustrate customers. Findable How useful would a product be if your target audience can’t find it? In UX, findability means ensuring audiences can locate and access a product when they want it. In the case of using a digital product like a website, this would require them to find the content they’re seeking with ease. How is findability applied to web design? One of the criteria for creating a website with good UX is guaranteeing users can identify the web pages they need. This is done by anticipating what aspects of the site are the most important for visitors and displaying them in a convenient location. Sharbani tells us that “When a visitor enters a page, they need to understand in a few seconds what the goal is, and where to find the content they need. It’s a combination of good design, organization and making sure it’s not too crowded.” Picture yourself arriving at a restaurant website whose advertising promises customers they can conveniently order delivery online. You find the menu and decide what you want, but there’s just one (big) problem. After browsing the homepage and searching through the site, there’s no indication of how or where to place your order. Visitors to a site like this will feel disappointed when they can’t find what they need to complete their intended action of ordering food. Credible Credibility is all about honesty and living up to the reputation built around a brand. This is especially important if we consider the emotions of targeted users. A user expecting a certain quality or encounter with a brand, based on advertisements or word of mouth, will feel deceived if they aren’t given the experience promised to them. On the other hand, brands with established credibility will acquire long-term users who trust in their product. That forged relationship will likely proliferate toward new, loyal customers. It’s likely that a website or product won’t get it right on the first shot, but that doesn’t have to come at the cost of credibility. Brands can be held in high esteem by their users just by listening and responding to their complaints and requests. Sharabani again elaborates, “There will always be users who are disappointed, and when we release a product we know that there will be things to improve on. I think the most important thing is to give users the feeling that we’re listening to them and that we take their feedback into consideration. Even if you don’t have the features they want now, it’s good to let them know that you’re listening.” How is credibility applied to web design? There are many reasons businesses create websites: to strengthen branding, give customers a convenient place to accomplish tasks (e.g. making a purchase) and to build an online presence. Whatever the goals are, a website is a place where brands can establish themselves and offer even more value to customers. A credible website is one that is updated, functioning and provides a true representation of the brand or business it serves. Let’s say you arrive at an eCommerce website advertising a spring sale for 20% off all purchases. You choose your items, arrive at the checkout and make an online payment only to discover that you were charged full price because the sale has ended. An experience like this will leave users with a negative impression of the brand, since their website content is unreliable and out-of-date. Desirable By fostering an aesthetic and emotional connection between a brand and its target users, businesses will generate feelings of desirability toward new products, events and other offerings. As long as the brand lives up to its expectations, this is a great way to kick-off the user experience, which will ultimately create a ripple effect of excitement surrounding your product. Another benefit of cultivating desire around a product or brand is that users who own or interact with it will likely show it off to their friends. This can feed into a ripple effect of new audiences who’ll want to test it out. How is desirability applied to web design? Making a product desirable relies heavily on authentic and consistent branding. By creating a logo , choosing distinct brand colors and writing enticing advertising copy, a brand can strengthen its impact in the market. All of these elements make it recognizable and trusted among target audiences. When it comes to web design, this means ensuring that all elements of a website are on-brand. For example, arriving at a site that doesn’t include the brand’s logo or business name , or uses unrelated colors and language, will likely confuse customers. While it doesn’t directly affect their feelings about the end product, a user in this situation would probably leave the site in search for a familiar brand. Accessible Accessibility means removing barriers that will prevent users with disabilities from using a product. This includes designing products, applications and websites that can be used by individuals with a wide range of capabilities, and ensuring that they can successfully complete their end goal without frustration. While this aspect of user experience is often overlooked, it can benefit your business altogether by extending your market reach to individuals who seek accessible products. Additionally, when you improve the level of accessibility of your website or product, it will often make it easier to use altogether. How is accessibility applied to web design? There are many important details to consider when making a website accessible —color contrasts, font sizes, alt texts and more. It is important for businesses to ensure that their sites meet the most basic accessibility requirements in their area using tools like the Wix Accessibility Wizard to guide their design. While accessibility is a responsibility, there is also a benefit to businesses who pay attention to it. An accessible website will help strengthen the perception of a brand, improve performance and minimize legitimate legal risks. Valuable Creating value for your brand or product is the lifeline of the user experience. It can best be defined as the sum of all the individual characteristics mentioned previously. Since each user comes with a unique perspective, the aspects discussed will resonate differently with every individual, and certain elements of UX may be more valuable to some over others. By covering the qualities discussed above, a business or product is much more likely to appear valuable to target audiences. Ultimately, value will help brands to bring satisfaction to their users and succeed in a market full of options. What does the UX process look like? We’ve understood the importance of UX, and how to determine what good UX looks like. Now, let’s go over how designers actually go about creating these experiences. Great user experience can only materialize with a deep understanding of users’ values, capabilities, needs and desires. Skilled at design, analysis, and problem solving, the initial goal of a UX designer is to understand what target users want and need, as well as how they feel about using a particular product. They'll go through an in-depth process to uncover potential or current issues in order to find solutions and shape the ultimate user experience. There’s no one-size-fits all approach to UX design, and rarely a one stop solution. Each UX project requires a bespoke set of UX design tools and methods for discovering the best way to design, produce and market a particular service or product. It’s also an iterative process that requires listening to users’ initial responses and re-visiting features to improve or update a product based on reviews. Stages of the UX process There are many facets to UX design. It’s important to note that, as a whole, shaping the perfect user experience involves a fluid workflow, rarely following a strict sequence of steps. For example, UX designers might start at different stages depending on whether or not a version of the product already exists. Whatever the individual approach, the UX process should always try to accomplish the following tasks in order to understand the user and product before launching it: Ideation and definition Research Analysis Design Testing Finalize, launch, repeat Below we’ll go over what these stages look like, and common practices for accomplishing each of them. Stage 1: Ideation and definition The first stage of UX design is fully understanding the product, user and brand—and making sure that as concepts, they fit together harmoniously. While many brands tend to hyper-focus on the success of a product from a marketing perspective, a UX designer's strategy underscores supporting the user while simultaneously meeting the needs of the business. Understanding how every aspect of a product will come to life, the goal of the ideation and definition phase is to set the stage for the rest of the UX design process. It’s a time when everyone involved in the product’s development—UX and UI designers, marketers, stakeholders, etc.—will take the time to brainstorm, shape and define what they’re setting out to achieve. They’ll ask questions like: what problems do we want to solve? What obstacles might get in our way? Who will use this product? What are our KPIs? and more. Whether the end result of a UX project is a physical product, application or website—it’s crucial to start by fine-tuning its concept and goals. This involves research, brainstorming, strategic thinking and planning—all of which should result in a solid foundation, before taking concrete steps toward developing, designing and marketing. Some of the most effective methods a UX designer will consider at this stage are: Stakeholder interviews Concept sketching Kickoff meeting Stakeholder interviews Stakeholder interviews are one of the best ways to cooperatively discover insights from the get-go of the UX design process. The purpose of a stakeholder interview is to uncover valuable knowledge from experts invested in the outcome of the project. Deciding which stakeholders a UX designer will interview depends on what sort of guidance they’re looking for at the start. Generally, it’s recommended to sit down with those who make financial decisions or are important to the organization of the project. UX designers will use this conversation to clarify the direction of the project. This includes elements such as who exactly the target user is, the roles of each team member, overarching goals and KPIs. Concept sketching Concept sketching is a helpful way to generate ideas early on. This process involves consulting with design team members at the start of the process to gain valuable input. Each participant should present their ideas to the team, sharing the intent behind them. The UX lead will usually use this collection to kickstart the design process. Kickoff meeting Designing a user experience can (and should) be a collaborative process. So, it’s always important to define the project’s goals from different angles. When there are many people involved in a single project, conducting a group workshop or kickoff meeting is an efficient way to align everyone involved. A kickoff meeting can be headed by the UX lead, and should include players that represent different aspects of the project: business, marketing, design and users. During the meeting, the team will define the purpose and objective of their product, who the ideal users are, design tasks, research goals and how they’ll measure success. In addition, a kickoff meeting should be moderated in a way that allows team members to express their concerns. By the end, the UX design team should walk away with a clear understanding of who is responsible for making final decisions, be confident that everyone involved is on the same page and feel inspired to get started. Stage 2: Research Kicking off a UX design project will lead to critical questions about target users and the industry market. That’s why research is normally the next stage. UX research allows designers to focus on collecting qualitative and quantitative information that will help them understand the scope of their project and make educated decisions. Let’s look at some of the best methods for conducting UX research: User research Market research Usability testing User research Since UX is driven by user-centered design, it’s essential to invest time to deeply understand the behaviors, wants, capabilities and needs of the end user. These insights will become an advantage to UX designers throughout their process by helping them understand the user/product relationship. There are manifold approaches for conducting user research, some of the most popular methods, including: User interviews: This is a fool-proof way to collect data about target users and understand their experiences. UX designers will prepare a set of questions for the user interview, sitting down one-on-one with individuals who represent their target audience. The goal is to unveil data about their behaviors, needs, desires and pain points, or to hear feedback about your product. Focus groups: Facilitated by UX designers, the purpose of a focus group is to lead a group discussion about a product in order to gain feedback. The major benefit of this method of user research is gaining multiple perspectives in one sitting through an organic conversation. User surveys: Surveys are questionnaires sent out to representatives of the target users which will include strategic questions related to the product. User surveys can be sent to large groups of users at once, making them a convenient way of gaining user insights and collecting measurable data. Market research Less focused on the direct experience of the user, market research will help brands understand their competitors, demand for the product, and standards or trends within their industry. These insights, along with data acquired from user research, will inform the branding, marketing and sales decisions for a particular product. Usability testing When there’s a low fidelity version of the product ready, or an existing product that functions similarly, it can be extremely helpful to offer targeted users a test run, and follow up with questions about their experience. This is known as usability testing, and will allow UX designers to observe first-hand how users react to their product. Key observations will include seeing if the user can successfully complete their tasks, if they enjoy using the product, if it sufficiently meets their needs and if they’d use it again. Whenever problems arise, it’s an opportunity to find solutions that help users avoid frustrations and challenges. Stage 3: Analysis The data obtained from research opens the doors to new wisdom about a UX designer’s audience and market. After a deep analysis of this information, they can get rid of most uncertainty and assumptions about their product. With a better understanding of how to support target users, a UX designer will take the insights they’ve gained to shape a journey that provides an all-encompassing user experience. The following are elements that a UX designer will commonly use to make sense of their research, and adjust the objectives for their product: User personas User journey User personas Throughout the UX design process, user personas help visualize the target user in order to devise a more accurate approach to designing their product and experience. These are fictional characters created by UX designers based on their research. They represent a range of real target users, and can be referred to constantly throughout the design process. A user persona comes with a fictional name and image, and will include basic demographic information inspired by user research; such as age, gender, nationality and more. Additionally, a UX designer will assign behaviors to these personas; such as spending habits, likes and dislikes, pain points or social media usage. User journey map A user journey map outlines how target users experience a product’s design, step-by-step. It’s usually visualized as a timeline, listing all of the touch points when a user interacts with a product in a specific order. Creating a user journey will help a UX designer ensure their product is consistent with the needs and capabilities of users, and that it helps them complete their intended tasks. It does this by imagining the user’s context, outlining the steps it takes to realize their end goal and identifying the level of functionality for each action. Stage 4: Design After completing research and analysis comes the actual design phase. With the knowledge and insights UX designers have gained,, they can start to establish the visual composition of their final product. Like most of the UX design process, this isn’t done in one shot. It’s an iterative experience that involves ongoing brainstorming, sketching and the input of multiple key players. Designing involves the work of both UX and UI professionals, branding and marketing experts and other key players from the product’s team. Here are some dependable practices used within the UX process to accomplish a successful design for a product, application or website: Wireframes Information architecture Microcopy Wireframes Wireframes are the blueprint of a digital product, usually presented as a rough sketch of an app or website's user interface. These low-fidelity sketches are used to formulate and decide on the basic layout of a design, and define what essential elements should be included in order for it to function properly. Sans color, fonts or text, wireframing allows designers to hone in on the foundations of a user interface before getting into the nitty gritty of aesthetic details. After all, what good would it be to add color to a design if a user can’t interact with its primary structure? Believe it or not, wireframes are often made using a simple pen and paper (see wireframe examples ). However, some UX designers will embrace software like Adobe XD to provide a more detailed or accurate sketch of a product’s interface. Information architecture Information architecture is the process of organizing content in a way that’s logical and intuitive for users. From written content and imagery, to calls-to-action and online forms—the goal of consciously mapping out this information is to ensure users navigating an app or website can find the content they need quickly and easily in order to accomplish their goals. For example, a site where any page can be found in under three clicks would be defined as "flat architecture". This process includes establishing a hierarchy of information on individual pages, as well as considering the overall website navigation so that users can flawlessly jump from one item to another. A UX designer will start by grouping together relevant content, then drawing out a sitemap to visually represent parent pages and sub-pages. They will then map out navigation systems such as menus, breadcrumbs and filters, and finally create content labels to identify to the user what content lies where. Microcopy Used throughout the interface of an app or website, good microcopy will guide a user with words, helping them identify where, when and how to take certain actions. It’s helpful to remember that a user’s experience isn’t only shaped by the visual aspects of design, but with language as well. Texts that tell users to sign up for a newsletter, confirm the purchase of an item or apologize for an error create interactions that influence the user’s feelings towards a brand or product. Some of the best practices for crafting microcopy include being concise, clear, helpful and in line with the overall brand identity attached to a website or application. For example, a colloquial tone can foster a friendly brand-user relationship in some settings, while in others, the users will expect to be greeted with a formal and professional voice. Stage 5: Testing To truly design for the best user experience, testing a website or product is an essential last step before officially launching it. Also known as validation in the UX world, testing a product should start after the initial research and design stages are complete, and a high-fidelity iteration of the design is ready for use. It’s important to test using a precise version of the design since it will help designers and stakeholders more accurately evaluate it. The following elements pertain to the this stage of UX design: Prototypes User testing In-house testing Prototypes A prototype is an early version of a product designed specifically to inspect the user experience. As already mentioned, it is recommended to use a more advanced, or high fidelity prototype during the testing stage—one that is aesthetically pleasing and functions closely to the final design. User testing Users who represent the target audience will generally be observed in action. Designers at this stage will pay careful attention and take notes on how users interact with specific features of a product throughout use. They will also ask for their opinions, develop surveys and record feedback that will help them point out flaws and improve the overall user experience. In-house testing It’s good practice for designers themselves to test out the product, too. By regularly using their own design and interacting with it first-hand, designers and stakeholders will gain a clearer understanding of what works and what doesn’t. Stage 6: Finalize, launch, repeat The last step of the UX design process is launching the product. A culmination of research, designs and feedback gathered along the way, launching the finalized product is an exciting and rewarding moment. Usually, this will start with a Beta launch. This refers to releasing the product to a limited number of people in order to discover and resolve outstanding issues before it becomes available to the general public. While launching a product or website represents the end of the design process for a particular product, it doesn't mean the work is finished. It’s rare that a design will be flawless on the first try. To truly deliver a product with first-rate user experience, brands should listen to the reactions of users and seek feedback that will help them improve their design. The best UX designers are receptive to constructive criticism, and will jump at the chance to revisit a product’s design in order to meet a user’s needs. 5 websites with great UX design Since we’re in the website creation business, it seems only fitting to take this knowledge of UX design, and see how these methods can be applied to create a beautiful and functional site. From logical layouts and clear microcopy, to engaging with current UX design trends , the following websites with great UX design provide an example of what a great user experience looks like: 01. Jung Design Designer Jung Hoe has mastered the art of information architecture. Since the purpose of his portfolio website is to gain new clients, he provides the perfect amount of information to grab visitor’s attention and inform them about his practice and professional goals. Easy access to Jung’s CV, clear examples of his work and an accessible contact form support users who are interested in hiring him for their next design project. Plus, the cool animation and vibrant colors add points for harnessing desirability. 02. Extra & Ordinary Design As far as eCommerce websites go, Extra & Ordinary Design provides a seamless and enjoyable online shopping experience for visitors. While browsing through their unique pottery designs, users can easily filter the display to show the type of items they’re interested in within any given price range. Once a user clicks on an item, they’re navigated to a dedicated product page which includes valuable details about the design, including the materials used, prices and shipping information. Should visitors decide to make a purchase, all they have to do is click “add to cart,” check out and pay—a seamless process guided by impeccable microcopy and design. 03. Mikaela Rubin The user experience of Mikaela Rubin’s site begins with her intriguing homepage design. Perfectly balanced, with a touch of animation, visitors who arrive at this website will become engaged with Mikaela’s visual storytelling without getting lost (or bored). Users who want to uncover details about Rubin’s services can continue to browse the organized content on her homepage, or alternatively, use the website menu at the header of the site for a shortcut to what they need. Even better, a search bar at the top of the page makes it easy to look for specific recipes and filter according to dietary restrictions, ingredients and dish type. 04. Noni Ceramica With mobile devices accounting for 52% of global internet traffic , a large part of designing a website with good user experience means ensuring visitors have the same range of capabilities when browsing a mobile version of a website. In the case of Noni Ceramica, the condensed hamburger menu allows users to easily navigate the site without being overwhelmed by content. A prominent shop button makes purchasing on-the-go easy, a convenient feature that is sure to please customers and increase the amount of online sales for the brand. When designing a site for mobile, you may also consider the responsive vs. adaptive design debate, and choose a website building platform based on these preferences. 05. HERoines HERoines is a non-profit organization aimed at motivating and supporting women. Because of the importance of their mission, it's imperative that their site is informative, inspiring and generates new interests and support for the organization. Here, parallax scrolling facilitates a continuous flow of information, creating an engaging experience for visitors at each section of the site. Additionally, a horizontal scroll is used to create a banner of inspiring quotes and calls to action, such as “join now” or “donate.” Large fonts and contrasting colors make the website easy to read, improving accessibility for users who might otherwise have trouble. The color scheme emphasizes strong branding, which is a helpful way to foster a trusting relationship between the organization and website users.

Your name idea deserves a home. Secure your domain now → When it comes to starting a tech business or indeed starting any business , one crucial step often takes a back seat—the choosing of your business name . Your tech business name is the initial point of contact between you and your customers and can play a pivotal role in shaping their perception of your business. That’s why we’ll explore why choosing the right business name is an essential aspect of building your brand. Naming your tech business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Coming up with cyber security company names starts with words that signal trust, protection and sharp tech skills. For a strong defense vibe, options like IronGate Security or Sentinel Harbor work well. For a modern feel, names like CipherNest or BlueShield Labs add a tech edge. 150+ tech business names Explore this section for a curated list of tech business names designed to inspire your search for the perfect name that resonates with your tech style and vision, whether you're looking for something innovative, catchy or entirely unique. Unique tech business names Catchy tech business names Funny tech business names Professional tech business names Inspirational tech business names Location-based tech business names Timeless tech business names Clever tech business names Modern tech business names Classic tech business names Minimalist tech business names Unique tech business names 1. QuantumQuasar Tech 2. ByteBridges Solutions 3. Innovixus Labs 4. CodeCanvas Creations 5. NexaNovel Tech 6. CyberFusion Systems 7. PentaPrime Innovations 8. TechNebula Nexus 9. BitVoyage Innovators 10. SparkSphere Technologies 11. LogicLoom Labs 12. QuantumQuest Innovations 13. SyntaSphere Tech 14. DataDynamo Solutions 15. GeniTech Genesis Found the perfect name for your business? Lock in your domain  before someone else does. Catchy tech business names 1. CodeCrafters Collective 2. TechTide Innovations 3. InnovateWave Labs 4. SparkNest Systems 5. ByteBuzz Creations 6. Synergetic Tech Titans 7. QuantumQuake Innovators 8. PulsePixels Tech 9. DataDreamscape Labs 10. Innovixity Nexus 11. ByteBrilliance Innovations 12. LogiLink Labs 13. QuantumPulse Innovators 14. InnovateIQ Tech 15. GeniGears Collective Funny tech business names 1. Giggles & Gadgets Tech 2. CodeComedy Creations 3. LaughLogic Labs 4. PunnyProgrammers 5. ByteBanter Innovations 6. QuantumQuirks Tech 7. DataDoodles Labs 8. NerdNirvana Innovators 9. TechTickles Collective 10. InnovateItch Labs 11. QuantumQuirk Innovations 12. CodeChuckles Tech 13. SynergeticSnickers Labs 14. LaughLaunch Innovators 15. ByteBloopers Tech When naming your SaaS company , start with what your product helps people do. Think about its main function, like tracking projects or handling invoices and then explore styles that fit. You could create short blended words like Taskory or Invoxia, action-oriented names like Syncup or Flowrun or even modern abstract names like Corli or Avara. Professional tech business name ideas 1. ProTechSolutions 2. InnovateLogic Systems 3. PrimePulse Technologies 4. PrecisionBytes Tech 5. TechTitans Nexus 6. LogicLine Innovations 7. QuantumQube Tech 8. DataDriven Dynamics 9. Innovixus ProLabs 10. ByteBridge Systems 11. SynergeticSolutions Tech 12. PrimePath Innovations 13. NexaNova ProTech 14. QuantumQuotient Systems 15. GeniTech Professionals Inspirational tech business names 1. InspireInnoTech 2. TechTriumph Innovations 3. RiseTech Revolution 4. PinnaclePixels Tech 5. InnovateInfinity Nexus 6. QuantumQuest Creations 7. SparkSolutions Spectrum 8. SynergeticSpark Tech 9. CodeCrafted Aspirations 10. Innovixus Inspiration Labs 11. ByteBrilliance Innovations 12. QuantumQuotient Tech 13. InnovateEmpower Nexus 14. SparkSphere Innovators 15. DataDreamscape Aspirations Found your perfect tech business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Location-based tech business names 1. [City] Innovixus Solutions 2. [City] QuantumQuake Tech 3. [City] TechTrails Innovations 4. [City] ByteBridge Systems 5. [City] InnovateHub Labs 6. [City] QuantumQuest Nexus 7. [City] InnovateIQ Innovators 8. [City] SynergeticSolutions Tech 9. [City] PrimePath Innovations 10. [City] DataDriven Dynamics 11. [City] ByteBridges Tech 12. [City] LogicLine Innovators 13. [City] QuantumQuotient Systems 14. [City] TechTitans Nexus 15. [City] GeniTech Innovations Looking to start a business in Arizona ? Try out these location-specific tech company names. Scarsdale SynergeticSolutions Tech Phoenix PrimePath Innovations Tucson TechTitans Nexus Timeless tech business names 1. TimelessTech Innovations 2. ClassicCodeCrafters 3. HeritageBytes Tech 4. VintageVortex Systems 5. EternalLogic Labs 6. PrestigePulse Innovations 7. AntiqueAlgorithm Tech 8. EnduringExpanse Labs 9. LegacyLogiLink Systems 10. Time-HonoredTech Titans 11. PerennialPulse Innovators 12. CodeClassics Tech 13. TimelessTech Trails 14. ClassicCodeCraft Nexus 15. EvergreenElectronics Labs Clever tech business names 1. CleverCodeCrafters 2. LogicLegends Innovations 3. ByteBender Labs 4. InnovateIQ Nexus 5. QuantumQuirks Tech 6. SparkSculptors Innovators 7. SynergeticSynapse Labs 8. ByteBrilliance Tech 9. TechTacticians Nexus 10. Innovixus Intellect Innovations 11. QuantumQuake Creations 12. InnovateInsights Tech 13. LogicLoom Labs 14. QuantumQuotient Nexus 15. SmartSphere Innovations Modern tech business names 1. UrbanUplink Tech 2. InnovateWave Nexus 3. MetroMatrix Innovations 4. LogicLink Labs 5. ByteBoost Systems 6. QuantumQuotient Tech 7. Innovixus Synergy Innovations 8. TechTrend Nexus 9. InnovateIt Labs 10. QuantumQuest Systems 11. ByteBridge Innovations 12. SynergeticSolutions Tech 13. CodeCrafted Nexus 14. TechTide Innovations 15. SparkSphere Systems Classic tech business names 1. TimelessTech Innovations 2. ClassicCodeCrafters 3. HeritageBytes Tech 4. VintageVortex Systems 5. PrestigePulse Innovations 6. AntiqueAlgorithm Tech 7. EnduringExpanse Labs 8. LegacyLogiLink Systems 9. Time-HonoredTech Titans 10. PerennialPulse Innovators 11. CodeClassics Tech 12. TimelessTech Trails 13. EvergreenElectronics Labs 14. ClassicCodeCraft Nexus 15. QuantumQuake Innovations Minimalist tech business names 1. CleanCode Nexus 2. ByteBasics Tech 3. PurePixel Innovations 4. ZenTech Innovators 5. LogicLines Tech 6. BareBytes Systems 7. NeatNode Innovations 8. SynergySphere Tech 9. StreamlineSolutions Nexus 10. MinimalMatrix Labs 11. PurePulse Innovations 12. ChicCircuit Tech 13. EffortlessElectronics Systems 14. BasicByte Innovations 15. SleekSynergy Tech Learn more: Service business examples How to choose a tech business name In your pursuit of the perfect name for your tech business, follow these five steps to ensure you discover one that encapsulates your brand's style, grabs attention and leaves a lasting digital impression as you start your service business . Outline and define your business identity Brainstorm ideas and relevant words Use a business name generator Check and confirm name availability Gather feedback on your tech business name 01. Outline and define your business identity Begin by outlining your tech business's niche, focus and unique selling points as these can help you understand what you’re looking for from your name. Consider the services or products you offer and the target audience you aim to reach, as these should strongly influence your choice of business name. Learn more: Service business ideas 02. Brainstorm ideas and relevant words Put together a list of keywords and concepts related to technology, innovation and your business's mission. It’s much easier to narrow down your choices if you start from a bigger list. If you already have a team, ask them for their opinions and ideas. You can also do the same with your intended audience. 03. Use a business name generator Consider using tech-specific business name generators . These tools are an efficient way to come up with a great name, fast or they can provide options for you to work from. Be inspired by: Marketing business names App names Website name ideas eCommerce business names Trucking business names Real estate business names Food truck business names 04. Check and confirm availability As Keren Friedlander, product manager at Wix says, "When your domain name closely matches your business name, it helps reinforce your brand, making it easier for customers to remember, also enhancing brand credibility and trust." Make sure your chosen name is not already in use by conducting online searches, checking domain name availability and searching trademark databases such as USPTO . This is an important step at this stage because once you choose a business name, start learning how to make a website from scratch and start using it, it can be time-intensive and expensive to replace it on all of your business assets. 05. Gather feedback on your tech business name Narrow down your list of generated names to a shortlist of your favorites. Share these options with colleagues, friends, or mentors to gather feedback. Consider their perspectives and how well each name aligns with your tech business's identity. Testing your business name by incorporating it into email name ideas can also provide insights into its effectiveness and appeal. Make a final decision based on this input. What to consider when choosing a tech business name These are the essential factors to consider when selecting a tech business name to ensure it aligns with your long-term goals and values: Uniqueness : Select a name that stands out in the crowded tech industry. Avoid generic terms or names that could easily be confused with existing brands to ensure your business is memorable. Relevance to the industry : Choose a name that aligns with the tech field and resonates with your target audience. It should convey your brand’s values, focus or product offerings to create instant associations with your business. Simplicity : A name that’s easy to say and spell increases the likelihood that customers will remember it and share it with others. Avoid overly complex or ambiguous names that might create confusion. Domain name availability : Ensure your desired name has an available domain to create a cohesive and professional online presence. Look for a simple, recognizable domain (ideally a .com) to enhance legitimacy and searchability. Trademark checks : Research thoroughly to confirm your name isn’t already trademarked by another company. Securing a trademark for your brand name protects you from future legal complications and reinforces your ownership of the name. Cultural sensitivity : Be mindful of cultural contexts, ensuring your name doesn’t carry unintended negative connotations in other languages or markets. This is especially important if your tech business plans to operate internationally. Future scalability : Pick a name that allows room for growth. Avoid being too specific to one product or service, as your business may expand into new areas over time. For example, a software company shouldn’t restrict itself with a name tied only to apps. Tech business name ideas FAQ Why is choosing the right tech business name important? A well-chosen tech business name can convey your brand's identity, professionalism and innovation to potential clients. It's your first impression in what can be a highly competitive industry, so you want to make not only a good impression but also stand out. Should my tech business name reflect our services? It can help if your name reflects your tech offerings but it's not always possible as a business name should be reasonably short. Many successful tech companies have names that are more abstract and memorable, like Apple, as one famous example. Can I change my business name later if needed? Yes, you can change your name but it can involve rebranding efforts and notifying clients, both of which can be time and resource-intensive. It's best to choose a name you're committed to from the start. Should I include tech-related terms in the name? There are both pros and cons. Pros: 1. Clearly indicates industry 2. SEO benefits 3. Instant recognition Cons: 1. May limit future pivots 2. Can feel generic 3. Potentially dated quickly What length is ideal for a tech business name? The ideal length for a tech business name is: 1. Typically 1-3 words 2. Under 20 characters total 3. Easy to remember 4. Simple to spell 5. Fits on app icons 6. Works in URLs Should I consider international markets when naming my business? When considering international markets: 1. Check for negative meanings in other languages 2. Prioritize easy pronunciation globally 3. Avoid culture-specific references 4. Consider trademark availability internationally 5. Test with a diverse audiences How do I test potential names with my target audience? To test potential names with your target audience: 1. Use online surveys 2. Conduct focus groups 3. A/B test on social media 4. Ask for feedback in forums 5. Use crowdsourcing platforms How to come up with a catchy tech business name? To create a catchy tech business name, brainstorm keywords related to your industry, products and values to spark ideas. Consider using wordplay or puns to make the name fun and memorable, but keep it short and easy to pronounce for maximum impact. Test your top choices with potential customers to gauge their reactions and ensure the name resonates with your target audience. Lastly, make sure it aligns with your brand’s image and is available as a domain or trademark to establish a cohesive presence.

Turn your ideas into a website you love with Wix →   Knowing the key parts of a website is the first step to building one that looks professional and works smoothly. Every element, from headers and navigation menus to content sections and footers, plays a role in how visitors experience your brand. In this guide, we’ll break down the main parts of a website and explain their purpose. You’ll get a clear understanding of what makes a site complete and cohesive, so you can confidently create a website that engages your audience and supports your goals. If you’re looking to cut to the chase and figure out how to make a website with a tool that will ensure that all website parts are accounted for, we suggest using the Wix website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Parts of a website A successful website is made up of key components that work together to engage visitors and support your goals. These include the header and menu for navigation, above-the-fold visuals to grab attention and the main website content. Other essential parts are your footer, logo, CTAs, sidebar, blog, forms and the homepage, which ties everything together. Each element plays a role in creating a professional, cohesive site that looks great and functions smoothly. Website part Purpose Header Provides consistent branding and navigation across all pages Menu Helps visitors quickly find what they’re looking for Above-the-fold visuals Captures attention immediately with images, videos or hero sections Website content Delivers the main information including text, media and resources Footer Offers additional navigation, contact info and important links Logo Represents your brand identity and builds recognition Call-to-action (CTA) Encourages visitors to take key actions like signing up or buying Sidebar Highlights extra content, links or promotions without distracting from main content Blog Shares updates, expertise and drives SEO traffic Forms Collects visitor information, feedback or leads Homepage Serves as the main entry point and overview of your site’s purpose 11 basic parts of a website There are some components of websites that are so essential to web design that all sites must contain them in order to function properly (all included in website templates ). Together these parts form the backbone of your website: Header Menu Above-the-fold visuals Website content Footer Logo CTA Sidebar Blog Forms Homepage 01. Header The header is the first thing visitors see—it’s like the front door to your website. A good header sets the tone for your site and quickly tells people who you are and what you do. Most headers include your logo, menu and sometimes a call-to-action like “Book now” or “Get started.” You can also add extras like a search icon, language switcher, phone number or shopping cart if you run an online store. Here’s how headers change depending on the site type: Online store : Add a cart icon, search bar and clearly labeled product categories for easy shopping. Service business : Highlight your contact info or add a “Get a quote” or phone button to encourage inquiries. Portfolio or personal brand : Keep it clean and simple with a strong “About” or “Hire me” link. Nonprofit : A bold “Donate” button in the header can help drive support. Make your header mobile-friendly    Mobile users want speed and simplicity. A cluttered header on a small screen will confuse visitors and make them leave before the page even loads. Here’s how to keep your mobile header clean and effective: Use a hamburger menu (☰) : It keeps your full menu tucked away neatly. Just make sure it’s easy to tap and opens smoothly. Keep your logo small but clear : It should still be readable and clickable. Focus on one call-to-action : “Call now,” “Book,” or a cart icon—don’t overdo it. Make space count : Remove anything unnecessary. Social icons, extra links or search bars should go in the menu, not the header. Pro tip : Link your logo back to your homepage—it’s one of the most common user habits. Also, keep your header sticky (fixed to the top) so it’s always easy to access as visitors scroll. 02. Menu Think of your website menu like a GPS—it helps visitors get around and find what they need. A clean, organized menu makes your site feel simple and easy to use. Here’s a breakdown of some common menu styles: Horizontal menu : A classic layout with menu items in a row, usually at the top of the page. Perfect for sites with fewer categories. Vertical menu : Found in sidebars, this type works well for sites with lots of sections or categories. Dropdown menu : Great for organizing lots of content into subcategories. Hover or click to reveal more options. Mega menu : A larger menu often used by eCommerce sites or big companies. It displays lots of options at once and can include images or icons. Hamburger menu (☰) : Popular for mobile or minimalist designs. It keeps headers clean and reveals more links when clicked. Setting up your website menu: C=core pages and tailored navigation Start by choosing your core pages—Home, About, Services or Products, Contact, and maybe a Blog if you have one. These are the must-have links visitors should find right away. Once you’ve got the essentials, design your menu to match your brand. Keep it simple and focus on guiding visitors to what matters most. Ecommerce site : Make shopping simple by organizing products into categories like “Men,” “Women,” “Accessories” or “New Arrivals” and “Sale.” Help customers find what they need fast, hassle-free. Restaurant : Include pages like “Menu,” “Order Online,” “Reservations” and “Specials.” A “Chef’s Corner” with recipes or cooking tips can add a personal touch to your site. Freelancer or creative : Share your work with pages like “Portfolio,” “Testimonials” and “Work with Me.” Add personal touches like “Behind the Scenes” or “My Process” to connect with potential clients. Local business : Make it easy for customers to find you with sections like “Locations,” “Book an Appointment” or “Hours & Directions.” Offering seasonal services? A “Current Promotions” tab can help. Online course or educational site : Include pages like “Courses,” “Instructor Profiles,” “Enroll Now” and “Student Testimonials.” A “Resources” or “Blog” section with extra learning materials or tips can add even more value. Real estate website : Make browsing simple with pages like “Properties for Sale,” “Rentals,” “Featured Listings” and “Open Houses.” Add extras like a “Mortgage Calculator” or “Request a Showing” page to make things easier. Event or conference site : Include pages like “Schedule,” “Speakers,” “Sponsors,” and “Tickets.” Got multiple dates or locations? Add sections like “Location 1” or “2025 Schedule” to keep things organized. Photography portfolio : Organize your work into categories like “Weddings,” “Portraits,” “Events” or “Travel.” If you’re offering services, include a “Book a Session” page to make it easy for clients to get in touch. An “About” page is a great way to share your story and connect with visitors. Technology or SaaS company : Focus on pages like “Features,” “Pricing,” “Resources” and “Support.” Include “Case Studies” or “Customer Success Stories” to build trust and credibility with potential customers. Blog or news site : Keep things organized with sections like “Latest Posts,” “Trending” and “Archives.” Cover multiple topics? Use categories like “Health,” “Technology” or “Lifestyle” so readers can easily find what they need. Don’t forget to include an easy-to-use “Search” bar. Health & fitness site : Add pages like “Services,” “Classes,” “Nutrition Plans” and “Success Stories.” If you sell products, include an “Online Store.” A “Blog” with health tips or motivational content is a great way to keep your audience engaged. Navigation tips : Keep your menu clean and simple with 5 to 7 items so visitors don’t get overwhelmed. Use clear labels like “Contact” instead of playful ones like “Say hello”—clarity goes a long way. For sites with lots of pages, a dropdown or mega menu can help keep things organized and easy to navigate. Check your links regularly because broken ones frustrate users and damage trust. Always test your menu on both desktop and mobile to make sure everything works smoothly. 03. Above-the-fold visuals Immediately below the header is some form of image, series of images or sometimes a video. Together, the header and main image comprise the top section of your website - often referred to as above the fold - and are essential in creating a good first impression. The featured visual, in particular, makes a marked difference in whether users stay on your website or abandon seconds after entering. With that in mind, this visual should convey something important about your company. Whether it features images of your products or services, or just gives the user a feel of what your brand is about, it is important that it relates to your site as a whole. We suggest choosing your best images or browsing the images and videos available through Wix to give your website a professional edge. Popular first impression visuals Hero image : A large high-quality photo that reflects your brand and business. Think a cozy café interior for a coffee shop or a happy customer using your product. Avoid generic stock images as they can feel impersonal and reduce trust. Hero video : A short silent video in the background that adds movement or atmosphere. For example, ocean waves for a surf school or behind-the-scenes clips for a handmade brand. Keep it under 10 seconds and optimized to avoid slowing down your site. Slideshow/carousel : Rotating images that highlight offerings like seasonal products, services or special deals. A fashion site might display new arrivals or collections. Stick to 3–5 slides to keep it clear and focused. Product photo : A clean standout image of your top product or offer. This helps visitors quickly see what to explore or buy first. Pair it with a strong call-to-action like “Shop now” or “Get started” and keep the background simple so the product pops. Lifestyle image : A relatable photo of someone using your product or enjoying your service. This helps build an emotional connection. A fitness brand could show someone mid-workout or a pet brand might feature a dog enjoying a treat. Full-screen background : A bold image or video that takes up the entire top section of the site. Use minimal text like a headline and call-to-action to keep the focus sharp. This style works well for creative brands like design studios or photographers. Animation : Subtle movements like text fades, hover effects or scroll-triggered elements. These draw attention to important sections and create a dynamic modern feel. Use them to highlight CTAs, show progress or guide visitors through your page naturally. 03. Website content All sites contain content. Content typically means the words written on your site that explain what your website is about, what you have to offer and how site visitors can take advantage of your offerings. Website content covers a wide array of things. It often refers to the paragraphs that explain your site’s mission, but it can also mean the one word that is placed on your buttons. While short content on buttons or menus may seem insignificant, it is actually the driving force of sites. This is the content that makes it clear what site visitors should expect when they click, such as “Buy now” or “Shopping cart”. Take the time to carefully plan out your website content and pagination , meaning the division of web content into pages, to ensure that any site visitor can understand your brand as well as you do. 04. Footer Simply put, a footer is the bottom most part of any site. It usually contains a sitemap with hyperlinks to the pages available on your site. This can help visitors find all of your offerings, including those that may not have made the cut for your header. Often website footers also contain basic contact information, enabling users to reach out to you or find your physical storefront. This type of information is crucial for business success. Footers also might include a social bar that contains small but recognizable icons that lead users to your social media pages. This can help you gain followers on social media platforms, ultimately bringing about greater brand awareness and potential business growth. Learn more about website footer examples . Learn more: What is web design? Advanced elements of a website If you were to just include the website parts mentioned above, you’d already have a complete site. However, if you want to take your site to the next level, we suggest adding the following parts as well. 06. Logo An essential element of any brand, a logo is also a standard part of a website. A logo represents the company and makes it recognizable and memorable to both current and potential customers. Typically logos can be found in the top left hand corner of the website header and are usually clickable to help visitors return to the site’s homepage. To get started on your logo, and easily embed it on your site, you can use a logo maker that automatically generates a custom logo for you. 07. CTA A CTA, or call-to-action, is a short piece of text that helps customers take the next step with your business and move down your sales funnel. CTAs are typically displayed on buttons and contain actionable words like “Start now” or “Buy yours”. This type of text directs users to take a specific action and tells them exactly what to expect when they click on a button. CTAs are important parts of websites because they enable visitors to actually use or buy your service or product. Without these buttons, you could see fewer sales and a higher rate of customers leaving your site without converting. 08. Sidebar Often websites will use a sidebar, or a horizontal bar typically on the right side of screens that contain more links or information. A sidebar is meant to act as another navigation facet of your site, enabling visitors to find information that is important, but less critical than the information in your header. Typically, sidebars contain links to other content on your site, a way to sign up to your newsletter, and advertisements. Utilizing this space for ads is a good way to monetize your website and help you grow your business. Alternatively, you can advertise your own products in this space, making them easily visible to site visitors even before they see your product page. 09. Blog Blogs are essentially groupings of articles or posts on a variety of topics that are all related to your business. These days, it’s increasingly common for businesses to add a blog to their site. While blogs can stand on their own, they also can be added as an additional part of an existing website, functioning as a marketing asset for your company. Adding a blog to your website is a good way to accomplish a couple of goals. First, it provides more in-depth information to your customers about your offerings or industry. By providing this information, you are nurturing your customers and helping them understand your business better. A blog can also help bring more traffic to your website. By covering a variety of topics in depth, blogs can provide the answers to many questions that people search for on Google. When you answer these questions, you help attract people who may not have found your business otherwise. Expert tip from Tom Menashe, international growth managers lead at Wix: "AI is steering technology into the future, and search engines are riding this wave of transformation. With AI advancements, search engines are fundamentally reshaping how digital information is organized and delivered to users. Google's unveiling of its upcoming Search Generative Experience (SGE), is expected to prioritize content based on expertise and firsthand experience. This signifies a notable shift in user-centric search strategies: Gone are the days of repetitive content clones. To climb the ranks, authentic firsthand perspectives are now key". Learn how to make a blog with Wix, with a blog maker . Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 10. Forms Online forms are generally used to gather information. On websites, they can be embedded and used for a number of different purposes. For example, you might consider including a contact form , which enables visitors to contact you directly from your site. Another type of form, such as a signup form, can help you gather leads by asking visitors for their information. Depending on the type of form that you choose to use, you might consider placing them in different areas of your site. Generally speaking, a form might be a bit too aggressive for the homepage, but it can take a spot on a separate web page or perhaps lower down on your site. 11. Homepage A homepage is where visitors land and get to know your brand. Technically, it’s the root URL of your website (e.g. yourwebsite.com) and works as the main entry point for users. Since it’s usually the default link in search results, the homepage acts as the hub that connects to other pages on your site, making it the “home” for everything your site offers. Your homepage is where visitors learn who you are and what you offer. It sets the tone for your site, so design and content should work together smoothly. Use visuals like a hero image or a quick intro to spotlight your brand. Keep the layout simple and easy to navigate so people can quickly find info about your products, services or mission. The homepage helps guide visitors to important sections of your site. Add links to pages like “About,” “Services” and “Contact,” and feature your best content upfront. This could be a recent blog post, a customer review or a popular product. For shops, highlight top products or categories like “New Arrivals,” “Sale Items” or “Best Sellers” to grab attention right away. Layout of website parts Now that you’ve determined which parts of a website you’ll need, you might be wondering how to organize them. There are many different website layouts , each of which has its own benefits and keeps your website orderly. The most classic website layout contains a homepage and multiple web pages that enable you to find the information you’re looking for. Another option, however, is a one-page website design. This type of website places all the information on one long, scrolling page. The advantage of this layout option is that everything that a visitor might be looking for can be found in one place. When utilizing this website layout, make clear distinctions between the sections, and help visitors navigate to these sections by including anchor links in the header. Learn how to choose a website template that best suits your needs, or read a designer's tips for selecting the right layout . Additional website components There are a few items that are not a part of the web design itself but are essential in ensuring that your site is up and running. While this list is in no way exhaustive, familiarizing yourself with these concepts is a good way to start your website creation journey. 01. Web hosting Web hosting is simply where your website lives online. Although it doesn’t seem like it, all websites take up space on servers, or computers that act as storage units and provide information to other computers. These servers ensure that your website is alive and well and available when people search for it. With Wix, free web hosting is built in so whenever you create and publish your website, it will automatically be hosted. That means you won’t have to worry about finding an external host or paying for a third-party service. 02. Domain names You may have heard the word domain thrown around in the website world. A domain is simply the web address of your site. It is often the same as the company name and gives your website a unique access point online. If your brand is called Rosa, for example, your domain might be something like rosa.org or rosa.com. We highly recommend getting a unique domain name so that people can easily find and remember your site. For example, when you want to search for something or get more information, the first site that comes to mind is google.com. This type of domain recall and knowledge can help bring more success to websites. 03. SEO SEO, or search engine optimization, is the process of making your site findable on search engines. It involves optimizing the content, images, design and structure of your site to ensure that search engines are understanding your website well. This, in turn, enables Google to serve your website in response to relevant search queries. SEO is a complex world that encompasses many things. If you are new to the world of SEO, we suggest utilizing Wix SEO which helps you get indexed on Google. It also provides some actionable suggestions for how you can tweak your site to help it rank higher. Why is knowing the different parts of a website important? Knowing the different parts of a website is important for several reasons: Understanding website structure and website navigation :  By understanding the different parts of a website, you can better grasp how your website is structured and how users navigate through it. This knowledge can help you identify key areas of a website, such as the homepage, navigation menu and content sections and understand how they contribute to the overall user experience. Evaluating website design and functionality:  Knowing the different parts of a website enables you to evaluate the design and functionality of your website. You can assess the effectiveness of the header, hero section, content layout, sidebar and footer in achieving the website's goals and providing a positive user experience. Identifying and resolving usability issues:  Understanding the different parts of a website can help you identify usability issues that may hinder user navigation and engagement. You can spot problems like poor navigation structure, cluttered layouts or ineffective CTAs that prevent users from finding what they need or taking the desired actions. Creating effective website content:  Knowing the different parts of a website can guide you in creating content that is tailored to each section's purpose and audience. You can craft clear and concise headlines for the hero section, informative and engaging body copy for the content section, and compelling CTAs for the footer. Communicating effectively with website designers and developers:  Understanding the different parts of a website allows you to communicate more effectively with website designers and developers. You can clearly articulate your design goals, content requirements, and user experience expectations, ensuring that the website aligns with your vision and objectives. Expert tip from Nitzan Eiges, tech SEO team lead at Wix: "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Why trust Wix’s experts? This article was written by Wix’s in-house experts, who have years of experience helping people create and grow successful websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a website that looks professional, runs smoothly and supports your long-term goals. At Wix, we’ve helped millions of creators, business owners and entrepreneurs bring their ideas online. Our team stays at the forefront of website design, user experience and SEO trends, ensuring the guidance we provide is practical, actionable and rooted in real-world results. You can trust this blog as a go-to resource for every stage of your website journey, from setting up your first page to scaling your site into a lasting online presence. Parts of a website FAQ What is the main part of a website called? The main part of a website is called the homepage . The homepage is the first page that users typically see when they visit a website, and it serves as the central hub or entry point for exploring the website's content. What is the bottom section of a website called? The bottom section of a website is called the footer . The footer typically contains copyright information, contact information, links to other pages and sometimes additional navigation options. It serves as a closing element that provides essential details and links for visitors. How do I find all parts of a website? There are two main ways to find all parts of a website: Sitemap:  A sitemap is a hierarchical list of all the pages on a website, typically organized by category or topic. It can be found in the footer of most websites or by searching for "sitemap" on the website. Website crawler:  A website crawler is a software program that automatically visits a website and follows all the links on the pages to discover all the content and URLs. Website crawlers are often used by search engines to index websites and by website owners to find broken links or identify SEO issues. What are the parts of a page layout? The parts of a page layout are the different elements that are used to design the page and create a visually appealing and easy-to-use experience for visitors. These elements include: Grid system:  A grid system provides a structured framework for arranging the different elements on the page, ensuring alignment, balance and visual coherence. Whitespace:  Whitespace, or negative space, is the empty area around and between elements on a page. It helps to create visual separation, improve readability and guide the user's attention. Typography:  Typography involves the selection and arrangement of fonts, font sizes and line spacing to enhance the visual appeal and readability of the text content. Colors:  The use of colors plays a significant role in establishing the overall mood, branding and hierarchy of information on a website. Imagery:  Images, whether photographs, illustrations or graphics, can add visual interest, convey emotions and break up text-heavy sections. Calls to action (CTAs):  CTAs are prominent buttons or links that encourage visitors to take a specific action, such as subscribing to a newsletter, making a purchase or downloading a resource. What are some other parts of a website? There are many different parts of a website, some of which are essential to its infrastructure and structure. Others are more important to its content or functionality. Some of the less prioritized parts of a website are, headlines, hyper links, landing pages, business address and contact information, banners, buttons and site search. What does a basic website consist of? A basic website typically includes a homepage that serves as the central point for visitors, with clear navigation to other sections. It often consists of key elements like text, images and basic styling to present information in a visually appealing way. Websites may also include structured pages, such as an about page, contact page or service descriptions, depending on the purpose. Essential components like a domain name and hosting service are also required to make the site accessible online. What are the tabs on a website called? The tabs on a website are commonly referred to as the navigation menu or menu items. These links allow users to access different pages or sections of the website, making it easier to find information. For example, tabs might include labels like "Home," "About," "Services" or "Contact." They’re an essential part of website design, ensuring users can move through the site effortlessly.

Your name idea deserves a home. Secure your domain now → Choosing the right business name  is a crucial first step in establishing a strong presence in the finance industry. Your name and business website  are often the initial points of contact for potential clients and can significantly influence whether or not people choose to use your financial services. A catchy and distinctive finance business name can help your business stand out in a competitive market. A successful business  name should possess several key qualities. It should be memorable, easy to pronounce and relevant to the type of financial services you offer.  Naming your finance business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Bookkeeping business names should feel professional but approachable. You can go classic (Ledger & Co, Prime Books), modern (ClearCount, BalanceWise) or playful (BeanCounted, MoneyMates). Focus on words that highlight accuracy, reliability or simplicity and check that the domain is available so clients can easily find you online. 80+ finance business name ideas to get you started Unique finance business names Catchy finance business name ideas Professional finance business names Location-based finance business names Modern finance business name ideas Timeless finance business name ideas Clever finance business names Funny finance business name ideas Unique finance business names 1. Insightful Investments 2. Wealth Impact Solutions 3. Clarity Capital 4. Money Maven 5. Empower Equity 6. Financial Frontier 7. Zen Assets 8. Serene Savings Services 9. Quantum Quest Finance 10. Illuminate Insight Investments Found the perfect name for your business? Lock in your domain  before someone else does. When naming your accounting business , think about the vibe you're going for: professional, modern or friendly. You can then pair it with words that build trust and suggest accuracy like “Ledger” “Balance” or “Numbers.” Some examples are TrustLedger, Numera or Precision Accounts. Catchy finance business names 1. Spark Success Finance 2. Thrive Treasury 3. Pivot Point Partners 4. Momentum Money 5. Flourish Funds 6. Radiant Returns 7. Dream Team Dynamics 8. Catalyst Capital Collective 9. Empowerment Capital 10. Vibrant Ventures Professional finance business names 1. Executive Excellence Finance 2. Pro Portfolio Partners 3. Leadership Luminary Investments 4. Career Capital Catalysts 5. Precision Performance Finance 6. Royal Returns 7. Finance Maestro 8. Pro Progress Provisions 9. Executive Empowerment Solutions 10. Professional Portfolios Location-based finance business names 1. [City/Neighborhood] Capital Corner 2. [City/Region] Insight Oasis Financial Studios 3. [City] Momentum Money Junction 4. [City/State] Empowerment Epicenter Finance 5. [City/Neighborhood] Radiance Returns 6. [City] Flourish Funds Fusion 7. [City/Region] Finance Connections 8. [City/State] Clarity Cove Capital 9. [City/Neighborhood] Zen Zone Finance 10. [City] Illuminate Interactions Investments Modern finance business name ideas 1. Urban Wealth Experience 2. Posh Portfolio Parties 3. TechThriving Finance Design 4. Trendy Treasury Talks 5. Digital Discovery Dynamics 6. Edgy Equity Events 7. Modern Money Moments 8. Finance Innovation Co. 9. CyberSavings Solutions 10. Insightful Investments Innovations Timeless finance business names 1. Classic Capital Concepts 2. Time-Honored Treasury 3. Heritage Holdings Haven 4. Finance Classics Collective 5. Vintage Value Ventures 6. Nostalgic Net Worth 7. Traditional Treasury Treats 8. Finance Legacy Services 9. Evergreen Empowerment Investments 10. Ageless Assets Affairs Clever finance business names 1. Wealth Wizards 2. Asset Puzzles 3. Financial Charades 4. Portfolio Brainwaves 5. Savvy Savings Solutions 6. Witty Wealth Networks 7. FinanceCrafty Creations 8. Money Puzzle 9. Serene Investments Brainstorms 10. Financial Conundrum Funny finance business name ideas 1. Chuckle Change Champions 2. Giggling Growth Gurus 3. Laughter Lifts Finance 4. Dare to Dream Dynamics 5. Hilarious Holdings Happenings 6. Funny Fund Fiesta 7. Laugh Lines Investments 8. Whimsical Wealth Affairs 9. Grin and Gain 10. Finance Funnies Found your perfect finance business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Examples of finance business names Washington Financial Services This finance business, specializing in providing insightful financial and investment solutions, includes its location in its name to provide a clear indication of the community it serves. MTM Capital Group This finance service business, which provides innovative financial solutions, selected a name that radiates professionalism and gives a clear brand image. Freedom Tax & Bookkeeping This finance business uses the term "freedom" to highlight their aim to relieve clients of the stress and time commitment of having to do their own finances. Build with these business website templates. How to choose the right finance business name Choosing the perfect name for your finance business involves thoughtful consideration. Follow these tips to make an innovative but professional decision that reflects your brand and business. 01. Consider your target audience Understand your target clientele and tailor your name to appeal to their financial preferences. For example, if you're targeting clients who seek investment advice, consider a name that reflects this niche. All of this should be included within your finance business plan .  02. Consider your brand identity Reflect your desired brand image in your finance business name, whether it's high-end, casual or specialized. If you offer a unique financial service like retirement planning, incorporating this or something associated with retirement planning in your name and finance slogan , could be a smart choice for branding purposes.  03. Be creative Embrace creativity to make your finance business name stand out and be memorable. This might mean brainstorming, creatively combining words and working with a business name generator  for further inspiration for your small business name idea . 04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name when starting your business . Find out what appeals to them and what doesn’t. Then, use that information to decide on the perfect finance business name that works for you.  You can also test your name by including it in your business email address as one of your email name ideas. Remember these additional tips: Avoid generic names. A name like “Financial Solutions Ltd.” might describe what you do, but it risks getting lost in a competitive market. Instead, aim for something distinctive that reflects the unique value your business provides. Make the name easy to pronounce and remember. A complicated name could make people hesitant to recommend your services, so keep it clear and simple. Check name availability for trademarks and domain registration . As Keren Friedlander, product manager at Wix says, " There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure." Looking for more business name ideas? Coaching business name ideas Cleaning business name ideas Hotel name ideas Creative portfolio names Architecture business name ideas Catering business name ideas Sports business name ideas Flower business name ideas Print on demand business names Finance business names FAQ Why is choosing the right name so important for my finance business? Choosing the right name for your finance business is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive your financial services. A memorable and relevant name can contribute to the success and growth of your finance business. Should I think about further expansion and scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your finance business name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my finance business name in the future? While it's possible to change your finance business name, it's generally better to choose a name you can commit to for the long term. Changing a business name can be logistically challenging and may result in client confusion. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my own name for my finance business? Using your own name for your finance business is a personal choice. Some financial professionals opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial.

Ready to create your own website? Get started with Wix's website builder . I lied to my customers for five whole years. The lies mostly came out during those initial discovery calls. You know, the exciting ones that start off great but somehow always end with the same response, “Sounds great… Can you send me a link to your business website ?” And that was it. The moment they expected me to point them to a webpage proving who I was and why I was worth their money. Instead, all that would come out of my mouth was: “My website is under construction… but don’t worry, I’ll send you something.” I said that sentence so many times I could print it on a tote bag. And the worst part? I specialized in content and presentation design and was running my own small studio that had its own brand book. That’s to say, I helped other businesses look polished, clear and professional, while I had no website at all. Looking back, I 100% regret it. Not just because I lied (which I hated doing), but because not having a website cost me opportunities, time, energy and confidence. So, consider this article your piece of digital tough love—a gentle-but-firm scolding from someone who made all the mistakes, so you don’t ever have to say, “Here’s why I regret never building a website for my business.” TL;DR: Why I regret never building a business website Not building a website for your business can cost you more than you think—just ask Haim Mahlouf, who spent five years without one. In this article, Haim reflects on ‘why I regret never building a website for my business,’ sharing how it created extra work and made it harder for clients to choose his business. It serves as a reminder to business owners to start simple with a template or use AI—and embrace imperfection. The 3 reasons why I regret never building a website for my business When a potential client asks for your website and you don't have one, I discovered (the hard way) that three things tend to happen. 01. You look unprofessional From the client’s perspective, the request to see my site was totally logical: “Send me your website so I can see if you’re a good fit.” But instead of giving them a simple, polished link, I gave them a story: “It’s under construction…,” “We’re updating it right now…,” “I’m in the middle of a rebrand…” Of course, none of those were true. And even if the client didn’t call me out on it, I knew. That gap between the professional I claimed to be and the fact that I didn’t have an online presence was exhausting. I didn’t just look less professional—I felt less professional. 02. You create more work for yourself Because when you don’t have a website and someone asks, “Can I see some examples of your work?”...what do you do? You open a blank slide deck or PDF. Dig through old files to find “good enough” samples. Design a mini-portfolio from scratch. Export. Attach. Send. Pray. I would spend hours creating custom PDFs for potential clients—every single time—rather than having a single link that did the job for me while I got on with something else. And the irony? I wanted to appear modern and innovative. Instead, I was sending giant PDF attachments that felt like they arrived by carrier pigeon. 03. You make it harder for clients to choose you A good website doesn’t magically make you talented. But it does make it easier for people to say “yes” to you. Indeed, a whopping 81% of consumers say that “it’s important” for a business to have a branded website . Not having a website added friction to my prospect’s decision-making process. Instead of a clean, quick, “Here’s my site—you’ll find everything you need there,” I sent patched-together materials that didn’t feel consistent, polished or easy to browse. I made potential clients work harder to figure out if I was right for them. And some of them just…didn’t. Read also:   15 benefits of a website for your business (+5 for you) Do I really need a website? How hard is it to make a website? The excuses that kept me stuck for five years You’re probably wondering how I managed to avoid building a website  for half a decade while literally helping other businesses with their content and design. Easy. I told myself very  convincing stories. These stories became the foundation of why I regret never building a website for my business. Maybe you’ll recognize one (or all) of them. "I don't actually need a website" “I already have enough clients.” “Everything comes from word-of-mouth.” “I’m doing fine without it.” On paper, that sounded smart and pragmatic. In reality, it kept my business small. I had no digital home. No place for people to find me if they were referred by a friend. No way to curate my best work and show what I actually wanted to do more of. "A website is too much commitment" “If I build a website, I’ll have to maintain it.” “I’ll never have time to update it.” “It will just become another thing on my to-do list.” So instead of one living, editable website, I ended up creating 57 different files that had to be exported manually for every single client. They had names like: “Portfolio_final_NEW_reallyfinal.pdf” “Portfolio_for_Alex_June_version.pptx” Now, tell me which option sounds more exhausting. If cost is holding you back, Wix offers affordable plans  that fit most small business budgets. "What if it comes out bad?" This one hit hard: “What if I build a site… and it’s not good enough? What if people judge me?” So I avoided the hypothetical embarrassment of an imperfect website, and chose the very real embarrassment of having no website. Perfectionism is sneaky like that—it convinces you that doing nothing is safer than doing something imperfectly. "I don't even know where to start" I started comparing the best website builders , like Wix vs. Squarespace  and Wix vs. Shopify . I read articles, scrolled through comments and “expert” opinions. Ten tabs became 20. Research became avoidance. Everything felt like a risk: “What if I choose the wrong platform?” “What if I hate the design later?” Spoiler: the real risk was never choosing at all. Related: How to choose a website builder The hypocrisy: I told my clients the exact opposite Here’s where it gets funny (depending on whether you like your humor dark). When my clients—most of them small business owners like me—hesitated about their branding or presentations, I was quick to give them pep talks, like: “Small businesses take branding way too seriously.”  “You don’t need perfection to move forward.”  “No one is going to remember if you change it next month.” I truly believed what I was saying. I’d tell them, “You’re not Nike. If Nike changes its logo tomorrow, the world will know about it. If you change your logo tomorrow, most people won’t even notice—and that’s your superpower.” I’d remind them that small businesses have a secret advantage: You can move fast. You can experiment. You can change direction quietly, without a PR crisis. I wore my “business coach” mask with pride, helping hesitant clients make decisions and launch imperfect things into the world. And yet, I absolutely refused to take my own advice. It was the classic cliché of the shoemaker’s children going barefoot—in action. So here's my advice to you (that I wish I'd taken) If you’re a freelancer, a small studio, a creator, a coach or any kind of small business owner without a website, here’s my honest suggestion: Start. Today. And use a template. Not “one day when things slow down.” Not “after I finish this big project.” Not “once I figure out my entire brand strategy.” Just start. And here’s how. Pick a template that feels "good enough" Your template doesn’t have to be perfect. Nor does it have to be the purest expression of your soul. It can just have a layout you like or a structure that fits your business and the content you want to include. That’s it. Wix offers free website templates  for small businesses that are already 80% of the way there. Your job is to fill in the last 20%, not to reinvent the entire internet. Beat the paradox of choice and discover how to choose a template with Wix . Get started on your business website with this designer and art director template . Explore other free website templates: Portfolio website templates Personal website templates Landing pages website templates Most popular website templates Accept that the first version is not the final version Remember, your first website is not a monument; it’s a draft. You will change it. You should  change it. That’s the point. Once your site is live and real people interact with it, you’ll suddenly see everything more clearly, like: Which services you actually want to highlight What clients keep asking you about What’s missing from your messaging Which visuals feel “right” and which feel off You don’t discover your brand in a notebook. You discover it by publishing, watching, learning and adjusting. Want to understand what’s working and what’s not? Wix Analytics  lets you track the performance of your website and make decisions backed by data. Let your website work for you Imagine this version of your sales process: Potential client: “Can you send me something to look at?” You: “Sure—here’s my website. You’ll find examples, pricing and a bit about how I work.” Done. No more late-night PDF design sessions. No more lies about “under construction.” No more feeling like your online presence doesn’t match your offline talent. Instead, your website becomes your assistant: It pre-answers basic questions. It shows your best work. It signals professionalism before you say a word. Related reading:  How to plan a website How much does a website cost? A tiny challenge for the next 24 hours If you’ve read this far, I’m going to assume you probably do need a nudge.  So here it is, I challenge you to take these three steps. In the next 24 hours, write three simple sentences: - Who you are - What you do - Who you do it for Pick one template that feels close enough. Or use a free AI website builder  to get your basic site structure down. But don’t overthink it. Create a one-page site with: - Your three sentences - One photo or visual (The  Wix AI  image creator lets you generate a custom image in seconds) - One way to contact you (form, email, or booking link) That’s it. That’s your starting line. In three months, you can revisit, expand, refine, redesign—whatever you want. But at least you’ll have something real to iterate on. After all, some of the best business websites  are still a work in progress. I spent five years being “the professional with no website,” drowning in excuses, PDFs and lies. You don’t have to do that. Nor do you have to know everything about how to create a website  or how to make a business website . Use a template or AI. Customize it. Click publish. Let future-you be embarrassed—not because you had no website, but because your first site was so simple compared to how far you’ve come. That’s the kind of embarrassment worth aiming for. Read also: How long does it take to build a website? No more ‘no website’ excuses Hearing those voices again about why you shouldn’t build your own website? Here’s how to respond when the volume gets too loud. Voice Solution "What if I choose the wrong platform?" Run a free trial with a few top website builders. See which one feels the most intuitive and best fits your needs. " I don’t have time for this." Block out just a few hours. With a good template, you can get a simple, professional site up and running faster than you think. "I’m not a designer." You don’t have to be. Pick a pre-designed template that looks good enough for now and make it your own with your text and images. Or use an AI website builder and get a site built with just a few prompts. " It’s too expensive." Start with a free plan. Many website builders offer solid free versions, and you can always upgrade later as your business grows. "My business is based on word-of-mouth." That’s great. But a website gives those referrals a place to land and learn more about your business. "What if I build it and no one comes?" Your website is a tool, not a magic wand. Share it on your social media, in your email signature and on your business cards. Why I regret never building a website for my business: FAQ What's the biggest regret people have about not building a website sooner? Many entrepreneurs regret missing out on new customers. Without a website, people searching for your services online can't find you, which means they find your competitors instead. It’s a missed opportunity to grow and connect with people who are ready to buy. Can a business really succeed today without a website? While some businesses rely on word-of-mouth, not having a website puts a cap on your growth. A site works for you 24/7, answering questions, collecting leads and building trust even when you're not working. Regretting a late start is common because a website makes it much easier to attract new clients and look professional. How much does not having a website really cost my business? In short, the costs are high. You lose credibility when potential customers can't find you online. You miss out on leads from search engines and social media. And you spend more time answering basic questions that a website could handle for you. Many business owners look back and see how much growth they sacrificed by waiting. I regret not having a portfolio to show potential clients. How can a website fix this? A website is the perfect place to create a gallery of your best work. You can display photos, case studies, and testimonials that build confidence in your skills. It gives potential clients a clear and immediate sense of your quality and style, helping you win more projects. Which business needs a website the most? Any business that relies on customers finding them online, such as service providers, retailers and consultants, needs a website the most. It’s essential for visibility and credibility. Is it too late to build a website if I already regret waiting so long? Absolutely not. The best time to start was yesterday, but the next best time is right now. Creating a website is faster and more affordable than ever. You can get a simple one-page site live today and build on it as your business grows. The sooner you start, the sooner you can stop regretting and start growing.

Get started by:  Creating a website →  |  Getting a domain → Buying a domain  from Wix  is a straightforward process that you can do entirely online, allowing you to create a website without hassle. Whether you’re looking to purchase your first domain or switch from another platform, Wix offers tools and features designed to simplify the process. Wix as a domain registrar (for .com and .net extensions) and as a reseller for all the rest, provides an integrated platform to register and manage your domain seamlessly. Here’s everything you need to know about how to register a domain name  through Wix. New to domains? Learn about  what is a domain  and   what’s the easiest way to get a domain . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: How to buy a domain from Wix Here’s what you need to know about how to buy a domain name  from Wix, plus how it helps you get started online with confidence. Step / Feature What to expect Search for availability Find the perfect name using Wix’s search tool Choose your domain Pick a name that represents your brand or project Complete your purchase Register your domain, pick your term and pay securely Connect automatically Domain connects to your Wix site without extra setup Privacy protection Option to keep your contact info private (WHOIS privacy) Easy renewal Manage or auto-renew domains right from your Wix dashboard Support 24/7 help available if you have questions along the way Why buy a domain from Wix? Purchasing a domain through Wix seamlessly integrates with your website, giving you everything you need in one place. Wix Domains provides private registration for enhanced security, helping protect your personal information. When you buy a domain directly from Wix, you also get easy domain management  tools to update records or renew your domain. Wix simplifies the process if you are learning how to make a website  for the first time, offering an all-in-one website builder without the need to juggle multiple platforms. Plus, Wix ensures a smooth and user-friendly experience for managing your website and domain in one centralized location. Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How to buy a domain from Wix in 3 steps Check for domain availability Choose the right domain Complete your purchase 01. Check for domain availability   The first step to buying a domain from Wix is making sure your desired name is available. To do this, log into your Wix account , go to the Domains page and use the domain name search  bar to type in the name you want. Wix will process your input and show you whether the domain is available. If your preferred name is taken, don’t worry—Wix provides alternative domain suggestions to help you find the perfect match.  Try our domain name generator  to find the perfect name for your website. 02. Choose the right domain  Once you find an available domain, you can choose one that best fits your brand or project. When choosing a domain name , consider the following tips for an impactful and memorable name: Keep it short and simple—long or overly complex domains are harder to remember.  Use relevant keywords to clarify your niche or business type. For example, if you’re a photographer, you might incorporate the word “studio” or “photo” in your domain.  Avoid numbers, hyphens or uncommon spellings, as they can cause confusion.  First time choosing a domain? Check out our guide to domain extensions  for tips or see what 23 business owners consider their worst domain naming mistakes . 03. Complete your purchase  Once you’ve selected a domain, Wix will guide you through the checkout process. You’ll need to choose the registration period (typically one to ten years) and whether to add features such as private registration (more on this below). After configuring these options, proceed to payment and your domain will be officially registered.  Wix accepts multiple payment methods, making it easy to finalize your purchase. And here’s a bonus—if you’re on an eligible Wix premium plan , you might get your first year of domain registration for free.  Discover how Wix offers free domains , and start building your website today. Setting up your new Wix domain  Connecting your domain to your site  Once your domain is registered, it’s time to connect it to your Wix website. The process is automatic if you purchased the domain through Wix. Your domain will be synced with your site, removing the need to manually update DNS  settings.  If you need to connect a Wix domain to another website or service, you can update your DNS records via the Domains page in your Wix account.  Expert tip from Ofir Gvili, domains PMM at Wix: “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” Activating privacy protection  Privacy protection is a crucial consideration when buying a domain. When you register a domain, your personal details (like your name, email and phone number) are publicly available through the WHOIS database. Wix Domains allows you to activate private registration as an additional layer of website security .  Read more: What is domain privacy ? To enable this feature, you can select it during your domain purchase or add it later through your Domains page. This simple step keeps your personal details private, while reducing spam and unwanted contact.  Renewing your domain  Your registration comes with a domain expiration  date, typically set one to three years from the purchase date, depending on your chosen term. Wix Domains makes it easy to renew your domain, either manually or through auto-renewal. Enabling auto-renewal ensures you won’t accidentally lose your domain because of an expired registration.  You can manage your renewal settings from your Wix account, where you’ll also find reminders and renewal updates.  Wix domain pricing Buying a domain on Wix is designed to be flexible, so you can choose what works best for your project and budget.   Domain pricing depends on your chosen extension (like .com , .net , .org or specialty TLDs ) and the registration period, which usually ranges from one to three years. Most standard domain extensions start at around $14.95 to $24.85 per year, but prices can vary if you select less common or premium domain names. Many creators appreciate the annual renewal option, but you can also purchase multiple years in advance for added convenience. If you sign up for a Wix plan, you will get a free domain  for the first year. Learn more: How to get a free domain name How much does a domain name cost? What is Wix domains ? If you want extra features like privat e registration (to keep your information off public records), look for that add-on during checkout for a small additional cost. You’ll see all prices and options clearly before you make your purchase, so there are no surprises. *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.   Exploring Wix domain features  One platform for all your needs  With Wix, your domain integrates with your website seamlessly, but there’s more to it. You can also create branded business email  addresses using Google Suite, like info@yourdomain.com , to establish strong brand identity and give your business a polished look. Additionally, all domain settings—like DNS record management—are easy to control directly from your Wix dashboard, where Wix simplifies domain name management  for users. Scalability and support  Wix domains are scaled for businesses and creators of all sizes. Whether you’re starting a blog  or expanding an online store , the process is simple enough for beginners, yet robust enough for seasoned entrepreneurs. And if you encounter any bumps along the way, Wix provides 24/7 customer support to help you out.  Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to get a website domain name ? Get started with Wix today. How to buy a domain name from Wix FAQ Do I need a Wix Premium Plan to buy a Wix domain? No, you can purchase a Wix domain without a Premium Plan. However, a Premium Plan is required to connect the domain to your Wix website.  Can I buy a domain from Wix and connect it to a site on another platform? Yes, it’s possible. You’ll need to manually configure your domain’s DNS settings in your Wix account to point it to the external site.  What happens if my Wix domain registration expires? If your domain registration expires, Wix provides a grace period where you can renew it before it becomes available to others. Be sure to check your renewal notifications or enable auto-renewal to avoid losing your domain.  Does Wix offer refunds for domain purchases? Wix doesn’t typically provide refunds for domain registrations, as they are processed immediately. Make sure you’re sure about your domain choice before completing the purchase.

The perfect domain is just a click away: claim your domain →   Custom domains  are unique web addresses that you can purchase and use for your website or online business. For entrepreneurs, small business owners and startups, establishing credibility and setting the tone for your brand often begins here. They typically end in familiar domain extensions  like .com, .net or .org  and allow you to create a memorable brand identity that stands out from the rest. Choosing the right custom domain is an important step in learning how to create a website , as it will represent your brand on the internet. But what exactly is a custom domain, and why does it matter? This guide dives into the essentials, from what custom domains are, to selecting the perfect one for your brand. New to domain names? Get started with  what is a domain  and our top level domain list . What is a custom domain?    A custom domain is your personalized  web address  (e.g., www.yourbusiness.com) that represents your brand and makes it easy for customers to find you online. It’s professional, unique and memorable. On the other hand, an account domain is typically a free, generic web address, often provided by a website builder platform, that includes their name, such as www.yourbusiness.platformname.com. While an account domain works for getting started, a custom domain helps establish credibility and puts your brand front and center, giving your business a more polished and professional image. It also allows you to create a consistent online presence across all your platforms and marketing materials.  Learn more: URI vs URL Domain vs website Domain vs URL Domain lifecycle Custom domain example  To help clarify what makes a domain custom, consider these examples. A generic domain provided by the Wix hosting service might look like this: www.examplebiz.wix.com. While functional, it doesn’t tell your visitors much about who you are and makes your business easy to overlook.  Now, compare that to www.examplebiz.com. This version is clean and concise. It’s also easier for potential customers to remember. Custom domains ensure your business name is front and center, helping people instantly associate your web presence with your brand. When you build your Wix site, getting started with a custom domain on a paid Wix plan  is simple and seamless. The benefits of using a custom domain    Besides giving your brand a professional image, custom domains have several other benefits:  Increased credibility A custom domain can help build trust and credibility with customers. It shows that you are serious about your business and invested in its online presence. Better search engine optimization (SEO) Custom domains can help your website rank higher in search engines because they are unique and relevant to your brand. They also make it easier for potential customers to find you when searching for your specific products or services. Brand recognition A consistent domain name helps establish your brand identity across all platforms. It allows customers to easily recognize and remember your website, making it easier for them to come back or refer others. Enables branded emails Learn how to create a business email to establish a strong brand presence with customized business email addresses like support@yourbusiness.com. Using professional formats not only improves communication but also allows you to explore creative email name ideas that reflect your company’s values and structure. Tips for choosing the right custom domain name for your brand Getting the right domain name isn’t just about availability; it’s an opportunity to establish how people perceive your brand. Here are some actionable tips for  choosing a domain name  to help you make the right choice. Keep it simple Choose a domain name that is easy to spell, pronounce and remember. Avoid using numbers, hyphens or special characters as they can be confusing and difficult to type correctly. Make it relevant Your domain should reflect your brand and what you do. It should give customers an idea of what to expect when they visit your website. Consider using keywords Including relevant keywords in your domain can help with SEO and attract the right audience to your site. However, it’s essential to balance this with keeping your domain simple and memorable. Avoid trademark infringement Before choosing a domain name, research existing trademarks to ensure you are not infringing on someone else's brand or copyright. This could lead to legal consequences and damage your business's reputation. Learn how to trademark a domain name to avoid any issues. Use a reputable registrar When purchasing a custom domain, make sure to use a reputable registrar that offers reliable customer support and security measures for protecting your website. Is Wix a domain registrar ? Learn more. Choose the right extension While .com  is a widely recognized extension, there are other options like .info , .org , . co , .net ,  .store  or even niche options like .coffee (if it’s relevant to your business). Just ensure the extension is appropriate for your industry so customers can immediately connect it with your services.  Secure alternate versions If your primary domain name is available, consider purchasing alternative spellings, misspellings or variations as well. This ensures visitors are redirected to your business even if they make typos when entering your web address. Use a  redirect domain  strategy to seamlessly guide users to the correct site. Use tools to brainstorm Finding the perfect name can feel overwhelming, but a domain name generator can help spark ideas. Tools like the  Wix domain name generator  provide creative suggestions based on keywords you input.  How much does a custom domain cost?  A custom  domain price  typically ranges between $10 and $50 per year, depending on factors like the popularity of your chosen name and the extension (.com versus other options). Premium domains—short or highly coveted names, including some of the  most popular domain names —can cost significantly more. With a Wix plan, a custom domain is included, making it easier to get your website up and running. Learn more:   How to buy a domain name How to register a domain name How much does a domain name cost Expert tip from Ofir Gvili, domains PMM at Wix:  “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” How to get a custom domain in 7 steps 01. Choose a domain name Start by brainstorming a domain name that is memorable, relevant to your brand and easy to spell. Use online tools like domain name generators to find unique and available ideas.  02. Check domain availability Perform a  domain name search  on a domain registrar or hosting platform to see if your desired domain name is available. If it's already taken, consider altering the name slightly or choosing a different extension. Explore various  types of domains , such as .com, .org or .net, to find the one that best suits your needs. Find the domain owner and registration details for a website with a  Whois domain lookup .  03. Register your domain Once you've found an available name, register it through a trusted domain registrar. Pay attention to the registration terms and consider securing the domain for multiple years.  I want to buy a domain, how do I go about doing it? 04. Select a hosting plan Choose a  hosting website  that fits your website's needs, such as speed, storage and scalability. Many providers also offer bundled deals with domain registration.  05. Connect domain to your website Set up your domain to point to your website by updating your DNS (Domain Name System)  settings. Your hosting provider should guide you through the technical process.  06. Design and publish your site Use a  website builder  or hire a developer to design a user-friendly and visually appealing site. Once completed, publish your site and start driving traffic.  07. Maintain and renew Regularly update your website content and monitor its performance. Renew your domain registration on time to avoid losing ownership of it. Looking for the perfect domain name? We’ve selected some of the  best domain registrars  to help you secure your custom name quickly and easily.  According to Rob Gold, VP of marketing communications at Intermedia:  “Investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue. This was a top priority for us, considering the line of work we do.” Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passports  they knew that securing a custom domain early was essential. While Erica already had a large following on social media, she wanted a website that could serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain does more than give your website a professional look. It establishes credibility, helps your brand stand out online and makes it easy for customers to find and remember you. For Erica and Shanticleer, registering their domain was one of the first steps to protect their business and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available, the name was decided. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. What are custom domains FAQ Can I change my domain name later? Yes, it’s possible to update or   change your domain , but it’s important to understand the potential consequences. Changing your domain can impact your customer recognition and web traffic. To minimize disruptions, make sure to plan carefully, update all links and inform your audience ahead of time. Do I need to renew my domain yearly? Most domains are registered on an annual basis, though some providers offer multi-year options. Renewing on time prevents  domain expiration  and ensures you retain rights to your custom domain. Should I trademark my custom domain name?  While it’s not legally required, trademarking a domain name can add an extra layer of protection for your brand, especially if you’re in a competitive industry.  Why is owning a custom domain important for online campaigns? Custom domains often play a central role in online  marketing strategies . They act as touchpoints for customers to discover new services, promotions or offerings. If your campaign redirects users to a personalized domain, it not only improves engagement but also builds trust. What are the differences between a custom domain and a free one? A custom domain (e.g., yourbusiness.com) is one you pay for and can personalize, offering brand credibility and a professional, matching email address. In contrast, a free domain (e.g., yourbusiness.platform.com) is provided by website builders as the default and may often look less professional and lacking ownership. Free domains may have ads, limited customization if any, whereas custom domains provide full control over your branding.

Get started by: Creating a website →  | Getting a domain → ten When thinking about consulting websites, you should see them as your shot to make a strong first impression. It’s m ore than just about looking professional—it’s about building trust, sharing your expertise and turning curious visitors into loyal clients. Using a website builder  makes it easy to build a website that ticks all the boxes.  Rebecca Tomasis, blog SEO team lead at Wix, puts it perfectly: “A great consulting website should guide your website visitors through a journey of discovering your services all the way to taking action.  If you want to learn  how to make a website  that truly reflects your consulting business, it all begins with knowing your audience and presenting your expertise in a way that feels effortless and inviting.” Not sure where to start or just looking for some design inspo? We’ve handpicked nine of the best consulting websites built on Wix, categorized by consulting niches to make things easy. These sites aren’t just smart and effective, they’re full of creative ideas you can use on your own consulting site. Each example comes with tips for Wix experts to help you create a website that feels right for you and your consulting business. Discover how to make a consulting website  in minutes using an AI website builder . TL;DR: consulting website examples We’ve put together these inspiring consulting website examples that really get what it means to look professional and  approachable online. Your website is often the first impression potential clients get, so it has to communicate your expertise clearly while making visitors feel confident and welcome. These sites show how you can strike that perfect balance: clean design that feels polished but not stuffy, messaging that’s clear without jargon and easy navigation that helps people find what they need fast. Plus, they include smart features that encourage visitors to reach out and start a conversation. Here’s what we looked for when choosing the examples: Clear value propositions that tell visitors exactly what you do, and why it matters to them. Designs that build trust with professional yet friendly visuals. Navigation that’s intuitive, so visitors don’t get lost or frustrated. Strong calls to action that make it easy to get in touch or learn more. Content that’s focused on helping clients, like case studies, testimonials and service overviews. What makes a great consulting website Feature Why it matters Clear value proposition Grabs attention fast and keeps people interested Professional design Shows you know your stuff and builds confidence Easy navigation Keeps visitors on your site longer and reduces frustration Strong CTAs Makes it easy to connect and turn visitors into clients Client-focused content Builds social proof and helps visitors feel confident Trust signals Adds credibility and sets you apart from competitors Responsive design Makes sure no one misses out no matter how they visit Contact & lead capture Makes reaching out hassle-free and boosts leads Educational resources Shows you’re an expert and keeps visitors coming back What each example brings to the table: Tailored messaging for different consulting specialties, whether it’s marketing, IT, finance or management. Clean layouts and modern fonts that make reading a breeze. Trust signals like client logos, certifications and glowing reviews. Helpful features like contact forms, newsletter sign-ups and resources you can download. 9 consulting website examples Empowered Artist: Entertainment Consultants The Bruin Group: Startup Consulting Shadé Zahrai: Professional Consulting MK Palmore: Management Consulting S Kaba Consulting: Pharmaceutical Development Consulting Bridge Investment Group: Real Estate Consulting Aristotle Performance: Psychology Safety Consulting Blue Force: U.S. Government Consulting Consultants for Good (C4G): Nonprofit Consulting 01. Empowered Artist: Entertainment Consultants Empowered Artist 's website is a masterclass in niche branding. Created by entertainment industry consultant Jenny Langer, the site blends personality with professionalism to connect with independent artists looking to grow their careers.  Why it works:  Clear, relatable messaging: The tagline, “Elevate your skills and brand as an independent artist,” speaks directly to its audience. Straightforward pricing: Clearly labeled services help potential clients make informed decisions. Authentic storytelling: Jenny’s personal experience as an industry expert makes the content engaging and trustworthy.  What our experts say:  "Empowered Artist’s website nails the balance between personal and professional with its bold branding and crystal-clear messaging. Every detail, from the friendly tagline to upfront pricing, reflects Jenny Langer’s expertise and makes visitors feel instantly at ease. It’s a standout example for consultants who want to build trust and keep things engaging." - Rebecca Tomasis, blog SEO team lead at Wix 02. The Bruin Group: Startup Consulting The Bruin Group  takes us in a unique approach by focusing on student-led consultants made up of UCLA undergraduate students dedicated to providing pro bono advisory services across industries like technology, healthcare and even fashion. Their website highlights their mission to equip students with real-world consulting experience while delivering high-quality strategic insights to clients. By combining academic excellence with hands-on industry engagement, this type of website  not only supports businesses but also empowers the next generation of consultants.   Why it works: Student-driven expertise: The site showcases the talent and dedication of UCLA undergraduates, positioning them as capable, driven consultants. Diverse industry reach: From tech to fashion, the firm’s broad client base highlights its adaptability and willingness to take on complex challenges. Commitment to impact: By offering pro bono services, The Bruin Group demonstrates a strong commitment to learning, mentorship and real-world problem-solving. What our experts say: "The Bruin Group’s website proves that students can make a real impact through consulting. With a mix of sharp academic insight, hands-on industry experience and a passion for pro bono projects, they show how young professionals can start shaping the business world long before graduation." – Chaya Arbiv, SEO blog expert at Wix  03. Shadé Zahrai: Professional Consulting Shadé Zahrai , an award-winning leadership strategist and peak performance educator, uses her website to immediately connect with visitors. The homepage  opens with a warm, “Hi, I’m Shadé,” followed by a concise and powerful mission statement. For anyone looking to start a blog  or wondering how to start a blog effectively, Shadé’s approach is a shining example.   Her impressive credentials—Harvard training, global influencer reaching over 4 million learners and collaboration with major brands like Procter & Gamble and Deloitte—are prominently featured. Client testimonials  and industry accolades further establish trust, positioning Shadé as a top-tier consultant. The site’s design is just as polished, with clean typography , a modern layout and high-quality imagery that reflect both authority and approachability.  Why it works: Strong personal branding: The friendly introduction combined with high-profile credentials makes the site engaging and credible. Trust-building content: Testimonials from global brands and clear proof of expertise reinforce her authority. Professional design: A clean layout, strategic typography and premium visuals create a polished, high-impact experience. What our experts say: "Shadé Zahrai’s website effortlessly combines a welcoming vibe with rock-solid credibility. From the warm intro to the thoughtful testimonials, every detail builds trust and showcases her expertise. It’s proof that consultants can create a site that's both personal and professional. " – Sharon Hafuta, SEO blog editor at Wix 04. MK Palmore: Management Consulting MK Palmore's website grabs your attention with its bold, modern design and sharp focus on leadership development and cybersecurity. The homepage features a striking black background and dynamic animations, capturing the complexity of the field MK navigates so confidently through his keynotes and thought leadership. Built using a powerful  website template , the site blends style and functionality, making it easy to explore his background, speaking engagements and published work. From the first click, MK’s authority in his industry is undeniable. Visitors can quickly access his book and newsletter, keeping his audience engaged even after the last slide of his talks. His three standout presentations—Zone Leadership for the Professional, Leadership for Youngsters, and The Cybersecurity Challenge—showcase how he connects with professionals at every career stage. Why it works: Striking visual design: The bold animations and dark aesthetic create a strong, memorable first impression. Clear thought leadership:  The homepage effectively showcases MK’s expertise, from his keynote topics to his published work. Engagement-driven content:  With a newsletter, book and speaking highlights, the site offers multiple ways for visitors to stay connected. What our experts say: "MK Palmore’s website shows how smart design and thoughtful content can work together to build trust and authority. The bold visuals draw you in, while the clear, organized layout keeps you hooked. It’s a great example of how consultants can create a site that feels both professional and engaging."  – Sharon Hafuta, SEO blog editor at Wix Related reading: How to start a service business 05. S Kaba Consulting: Pharmaceutical Development Consulting S Kaba Consulting’s  website utilizes a two-column banner on the top fold, dividing introductory text on the left with a video loop on the right. The site does an excellent job of highlighting key information using short bullets and paragraphs, providing vital facts in a way that doesn’t confuse or overwhelm visitors.  There are multiple Get in Touch  buttons featured throughout the page, while a  contact form  strategically sits at the bottom of the homepage. By providing multiple opportunities to reach out to the company, S Kaba emphasizes the importance of building strong communica tion with clients. Why it works: Clean, organized layout : The two-column design keeps the homepage visually engaging while delivering essential information efficiently. Effective call-to-action strategy : Multiple “Get in Touch” buttons and a contact form encourage client interaction. Balanced use of media : A looping video adds visual interest without distracting from the site’s messaging. What our experts say: "S Kaba Consulting’s website strikes the perfect balance between approachable and professional. Its clear messaging, bold visuals and well-placed engagement options make it easy for visitors to feel informed and connected. It’s a great example of how a consulting site can build trust and spark client relationships." – Chaya Arbiv, SEO blog expert at Wix  06. Bridge Investment Group Contrast can be a powerful way to ramp up your website design, and that's exactly what we see on  Bridge Investment Group 's site. Black segments are used to break up the traditional white background and provide variation in color, allowing the text and images to truly pop. Hints of lime green and turquoise add to the contrast, which are used sparingly to highlight headers and buttons. A moving background image on the top fold also differentiates the consulting website’s sleek and modern design, helping the website truly stand out from the crowd. Why it works: Strategic use of contrast: Black and white sections create a sophisticated, high-impact design. Subtle, effective color accents: Lime green and turquoise elements highlight key information without overwhelming the aesthetic. Engaging visual elements: The moving background adds depth and modernity, ensuring a memorable first impression. What our experts say: "Bridge Investment Group’s website shows how contrast and movement can completely transform a consulting brand’s site. With bold color choices and dynamic visuals, it delivers a polished, eye-catching experience that keeps visitors engaged." – Rebecca Tomasis, blog SEO team lead at Wix Build your dream site today with the best real estate website builders . 07. Aristotle Performance: Psychology Safety Consulting Specializing in psychological safety certification and training, the site is structured to clearly communicate expertise while maintaining a welcoming, user-friendly feel.  Aristotle Performance shines in how it divides its services. Categories like "Courageous Leadership" and "Executive Sessions" are  descriptive, helping potential clients understand their value without unnecessary jargon. The homepage also builds credibility by displaying client logos—like Pepsi—and focusing on industry awards, reinforcing their authority in its field.  Why it works: Clear service descriptions: Simple, jargon-free explanations make offerings easy to understand. Trust-building elements: Client logos and awards establish credibility and expertise. Professional design: The website maintains a balance between authority and approachability. What our experts say: "Aristotle Performance’s website gets it just right for the consulting world. Clear messaging, trust-building details and a super easy-to-use design come together to create a site that’s both professional and welcoming—exactly what clients want." – Sharon Hafuta, SEO blog editor at Wix 08. Blue Force: U.S. Government Consulting Blue Force’s  website is a great place to go if you’re looking for modern logo design ideas . Shades of blue and white coordinate seamlessly to create a powerful emblem that reflects the mission of the company: to consult with the US government to improve Air Force operations. "Blue Force" is also written in a futuristic font reminiscent of outer space, while multiple arrows cascade upwards behind it. The elements combine to provide a feeling of strength and valor that transcends throughout the site. Why it works: Cohesive branding: The blue-and-white color scheme reflects trust, authority, and the company's Air Force connection. Mission-aligned typography: The font choice and upward-moving arrows symbolize innovation and progress. Strong visual identity: Every design element works together to communicate power, precision, and purpose. What our experts say: "Blue Force’s website nails brand consistency like no other. From the bold color palette to the sleek, futuristic typography, it all works together to create a site that feels confident. It’s the perfect example of how thoughtful design can bring a company’s mission to life."  – Rebecca Tomasis, blog SEO team lead at Wix Design your brand's identity effortlessly with our easy-to-use logo maker .  09. Consultants for Good (C4G): Nonprofit Consulting The Consultants for Good (C4G) website excels at creating a sense of community, specifically tailored to mission-driven consultants and nonprofit professionals. The site’s layout is clean and features straightforward navigation, which makes finding information easy for first-time visitors. The thoughtful use of white space and a well-organized structure ensures the content doesn’t feel overwhelming. A crucial feature that sets C4G apart is its emphasis on community. Testimonials from and pictures of current members provide social proof while highlighting shared struggles and successes. Potential members know exactly what to expect—access to collaborative networks, advice and professional growth. The website also reinforces this through its commitment to values like diversity, equity, inclusion and justice (DEIJ). Why it works: Community-centric design: Testimonials and member photos create an inviting, trust-building atmosphere. Clear and simple navigation: The well-structured layout ensures a smooth user experience. Mission-driven messaging: A strong focus on DEIJ values resonates with nonprofit professionals and consultants alike. What our experts say: "The Consultants for Good website is a great example of building a space where community connection thrives. With a clean layout, strong trust signals and a clear mission, it invites visitors to come together and collaborate for a greater purpose." - Sharon Hafuta, SEO blog editor at Wix Create a bigger impact with the best website builders for nonprofits  today.  How to build a consulting website Before you browse through our list, check out these general tips for building an effective consulting website of your own with the help of the best website builders for consultants . Or get inspired by how Nicole Michler used her consulting website to launch a new career coaching business . Pick a consulting website template that conveys the right message about your service. Each Wix template is designed to meet the needs of a specific consulting business idea , whether that’s in the medical, financial or marketing field. Know your type of website and choose your template accordingly. Choose a domain name  that’s unique yet simple to remember. Choose a free website hosting  provider, too. Next, explore this list of  consulting business name ideas  for inspiration. Add an "About" page to describe your company and what services it provides to clients. Use impactful CTAs that are visible to site users and can take them to the next step. Maintain your website by updating web content, improving your marketing strategies  and enhancing your SEO features . Use Wix Bookings features to make managing your calendar a breeze. You'll need to set yourself apart with creative business web design , professional appeal and a stellar user experience, no matter what type of business  you pursue. We also recommend using a consulting company name generator to really get a name that represents your brand. Haven't started your consulting journey yet? Start by learning how to start a consulting business . Find the perfect domain for your consulting business with a quick  domain name search or a creative  domain name generator .  Essential features of a consulting website Looking to create your own consulting website? No matter if you're building your site with a lawyer website template , a financial layout or a business consulting design, there are a few important pages and design features ,as part of planning a website , to consider before starting. There are a few important pages and design features ,as part of planning a website , to consider before starting. Your homepage : This is many people's first point of contact with your brand and business, so make it count. It should contain clear information about what you do and include clear website navigation to all the other parts of your site. Don't forget to include a clear call-to-action on your homepage, whether its to contact you or direct lead gen. About page: Here is where you can continue the story of who you are and what you do. This is an important page to tell your story and business history, while laying out some of the brand values that are important to you. Services page/s: As a consulting business these are an essential part of your consulting website design. These should include your full range of services, what each includes and examples of past projects you've worked on related to each of your services. Including pricing depends on your type of business, if you have a set fee you can, or if your prices are customized—so you can avoid it. Case studies and testimonials: Show previous projects you've completed, including the precise services involved and your role in making impact with your consulting. Testimonials are a great way to build trust with new customers and clients. Contact page: Make sure people can contact you, either to ask questions about your services or to express their interest. Adding a contact us page or several ways for clients to get hold of you is the best way to go about building solid communication with prospective clients. When choosing a website builder for your consulting website, make sure to choose one with robust web infrastructure —this means advanced site security and website performance . Discover everything you need to know about the best website builders: Best website builders for law firms Best website builder for small business Best AI website builder  Best one-page website builders Free website builders  Cheap website builder  Personal website builders  Best hotel website builders  Best website builders for freelancers Website builders for service businesses Membership website builders Best website builders for SEO Traditional vs AI website builder Best booking website builders Located in Canada? Check out the best website builders Canada Best consulting websites FAQ If I want to build a consulting website for my small business agency where should I start? Depending on your budget you should start with a website builder. You can design and create a great, functional business site efficiently - with enterprise grade web infrastructure, such as hosting, domain name and security included. Learn more: What is a domain ? What are some web design tips for consulting websites? For consulting websites, go for a clean and professional design. Use a simple, intuitive layout with easy navigation. Highlight your services and expertise with concise, quality content and clear calls-to-action. Always incorporate client testimonials and case studies for credibility. What should a consulting website look like? A consulting website should have a clean, professional and modern design that builds credibility and attracts potential clients. It should feature a minimalist layout, high-quality images and a color scheme that reflects the brand's identity. Clear navigation, strong call-to-action (CTA) buttons and trust elements (such as testimonials and case studies) are essential. The website should also be mobile-friendly and optimized for fast loading speeds. What is a consultancy website? A consultancy website is an online platform for a consulting firm or independent consultant to showcase services, expertise and client solutions. It typically includes information about the firm’s industry focus, case studies, team members and ways to contact or hire their services. Many consultancy websites also feature blogs, whitepapers or resources to demonstrate thought leadership in their field. Who are the Big 3 consultants? The Big 3 consulting firms, also known as MBB, are McKinsey & Company, Boston Consulting Group (BCG) and Bain & Company. These firms are considered the most prestigious in management consulting, advising top corporations and governments worldwide. They specialize in strategy, operations, digital transformation and other high-level business challenges.