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  • Your small business funding options—all in one place

    According to a recent Goldman Sachs survey , while 2021 was more difficult for business than 2020, 73% of owners expressed optimism about their small business’s financial trajectory in 2022. An overwhelming majority supported emergency federal assistance to small businesses during the COVID-19 pandemic. Starting a business or running one has never been cheap. Figuring out secured funding is essential to succeeding especially during a global slowdown. Whether you want to bootstrap a business or find investors, this guide will compare the available small business funding options. Tip: Make a business website and gain all the tools you need to grow your business. Best business funding sources 01. Bootstrapping Bootstrapping uses existing resources such as personal capital, equipment and real estate to fund a business. If you choose to bootstrap your business, you may start with dipping into savings accounts and adjusting the line on your personal credit card to come up with cash. But once your venture takes off, you can reinvest your profits to continue funding your business growth . Bootstrapping allows you to maintain full equity in your business and decide on impactful issues without investor interference. It also helps you learn better spending habits as you manage big business goals on a tight budget. Mailchimp’s $12 billion exit to Intuit makes it one of the most successful bootstrapping startups in tech history. As a side project to a web design business, co-founders Ben Chestnut and Dan Kurzius launched Mailchimp in 2001 and slowly and steadily nurtured their clients towards their email marketing business. Mailchimp’s success was ultimately tied to “a proximity to its customers,” Chestnut told the New York Times back in 2016 . His advice was: “If you want to run a successful tech company, you don’t have to follow the path of ‘Silicon Valley.’ You can simply start a business, run it to serve your customers, and forget about outside investors and growth at any cost.” 02. Crowdfunding Aspiring entrepreneurs have long used crowdfunding to raise money for business online. As the cost of starting a business keeps rising, some small business owners use crowdfunding websites , such as Kickstarter, GoFundMe and Indiegogo, to help close the gap. When funding your business via crowdfunding, know your target audience. Create a transparent budget and set a reasonable goal. Communicate with your backers frequently and once you hit your fundraising goal, don’t forget to thank all your donors. 03. Loans from family and friends Currently the richest person alive , Jeff Bezos owes his early success to the $250,000 loan he received from his parents for Amazon in 1995. Borrowing from family and friends comes with its own set of pros and cons: Not only will people within your personal network give you a more gentler and flexible lending experience, they won’t charge you to apply and may even eliminate interest rates altogether. On the other hand, taking a loan from family and friends often comes with a lot of emotional ties that can worsen relationships . When the time comes to create your elevator pitch to family and friends, keep it professional but friendly. Show them why they should invest in your business. Write a speech like you would for a bank or private lender using these guidelines: Present your case and outline reasons why they would want to fund your business. Share a completed business plan template to show you are worthy of credit and prepared. Help them understand how the money will help Give them a repayment timeline with applicable interest. Turn this agreement into a document with signatures from both sides. 04. Bank business loans The U.S. Census Bureau reports that bank loans comprise 99.9% of external financing for small businesses (see our guide on how to get a startup loan ). However, we need to learn more about lending practices in relation to how they contribute to an ever changing economy. (Note: The FDIC and the Census are conducting a survey of 2,000 banks of all sizes across the U.S and expect to publish their findings in 2024.) In the meantime, if you run an established business with strong credit and collateral, you might want to figure out how to get a business loan from a bank. See what financing options you qualify for, whether for equipment, commercial rental loans, business lines of credit or business credit cards. 05. Angel investors From dentists to influencers and retirees, angel investors represent a more diverse investing crowd than ever before. And the New York Times reports that the research firm Pitchbook stated that some 3,000 new angel investors made their first deal in 2022, up from 2,725 investors in 2011. The Securities and Exchange Commission amended the investor accreditation process last year, removing certain “roadblocks” that deterred aspiring small time investors, reported the Times. Companies like AngelList Venture now help all types of businesses raise capital by connecting them to new investors. 06. Venture capital Many start-ups prefer funding their business with venture capital, as firms can invest large sums quickly. With venture capital, you don’t put your personal assets at risk. Also, unlike bank loans, you won’t need to worry about structured repayment plans with harsh penalties. 2021 also saw venture funding break records. Global venture investment brought in $643 billion last year, up from $355 billion in 2020, according to Crunchbase . That said, some venture capital firms are “sounding alarm bells” due to the familiar small business challenges of rising interest rates. For example, VC firm Sequoia Capital published a 52-page presentation for companies to navigate investments during economic uncertainty. 07. SBA loans and grants The U.S. Small Business Administration backs loans to help fund business owners. These U.S.-bank administered loans, generally include low interest rates and fees, counseling and resources, and require little or no collateral. Four million small businesses received nearly $390 billion in COVID relief funds under the SBA’s COVID Economic Injury Disaster Loan . SBA head Isabella Casillas Guzman said in June 2022 , “Nearly 90 percent of loans went to small businesses with 10 employees or less, which tend to include the hardest-hit and most underserved population.” Aside from special programs, the SBA website has a Lender Match tool that helps you match your needs with traditional loan options (including 7(a) loans, 504 loans and microloans.) When talking to SBA approved lenders, keep your business plan, credit history, financial projections and amount of funds by your side. The SBA also provides limited small business grants to promote entrepreneurship in scientific research and development. However, you cannot use these grants for starting or expanding your business—only to maintain or run an existing business. 08. Credit union financing Many Americans have turned to non-for-profit credit unions for community and personal relationships with their lenders. In fact, 3.37 million more people joined credit unions between 2019 and 2020, bringing total membership to 125.11 million, according to CNBC . According to the Credit Union National Association, these institutions' lending grew more than bank lending did during the pandemic. Credit unions also offer low-interest programs and special member services, including financial education and outreach. Find your local credit union on mycreditunion.gov.

  • Dear Matt Mullenweg: An open letter from Wix.com’s CEO Avishai Abrahami

    Dear Matt, We were all very surprised by your post, as you have so many claims against us. Wow, dude I did not even know we were fighting. First, you say we have been taking from the open source community without giving back, well, of course, that isn’t true. Here is a list of 224 projects on our public GitHub page , and as you can see they are all dated before your post. We have not checked if WordPress is using them, but you are more than welcome to do so, some of them are pretty good. We always shared and admired your commitment to give back, which is exactly why we have those 224 open source projects, and thousands more bugs/improvements available to the open source community and we will release the app you saw as well. Next, you talk about the Wix App being stolen from WordPress. There are more than 3 million lines of code in the Wix application, notably the hotels/blogs/chat/eCommerce/scheduling/booking is all our code. Yes, we did use the WordPress open source library for a minor part of the application (that is the concept of open source right?), and everything we improved there or modified, we submitted back as open source, see here in this link – you should check it out, pretty cool way of using it on mobile native. I really think you guys can use it with your app (and it is open source, so you are welcome to use it for free). And, by the way, the part that we used was in fact developed by another and modified by you. If you want to read the account from Tal Kol, one of the leading engineers on this project, here it is . He was really happy to share his side of the story. Now, what is this thing about us stealing your branding? Our product was always called Wix and our website Wix.com, we never borrowed from your marketing or brand. In fact, if I remember correctly, until recently the Automattic home page was all about blogs and only recently it has become “websites.” Also, your business model changed to almost exactly the one we had for years. Can it be that you guys are borrowing from us? If so, again, you are welcome to it. If you believe that we need to give you credit, that you deserve credit, I must say, absolutely yes. You guys deserve a lot of credit, but not because of a few lines of source code, you deserve credit because you guys have been making the internet dramatically better, and for that we at Wix are big fans. We love what you have been trying to do, and are working very hard to add our own contribution to make the internet better. If you need source code that we have, and we have not yet released, then, most likely we will be happy to share, you only need to ask. We share your belief that making the internet better, is best for everyone. Finally, during the last couple of years, I reached out a couple of times trying to meet with you. Could I do that again here? I believe in friendly competition, and as much fun as it is to chat over the blogosphere, maybe we can also do it over a cup of coffee? Yours, Avishai

  • YouTube SEO: How to get your videos ranking high

    Just like when you create a website , starting a YouTube channel means you've got to get a promotional plan in place early on. How else will you get the views you hoped for? Even with a handful of Youtube videos under your belt, you may not have dove into one of the most important aspects of the process as you should have: YouTube SEO. Getting high rankings on YouTube is a result of two things. First, you’ll need to appeal to the platform, but you’ll also need to appeal to your audience so you actually get higher view counts and subscribers. Start with a great YouTube channel name and you'll be almost ready to get started. Up to the task? Awesome, as we’ve got some great SEO tips to help you with your YouTube marketing and a few engagement strategies to reel in your viewers. How to go about Youtube SEO Keyword research Youtube optimization Appeal to viewers Viewer retention Don't forget your CTA 01. Keyword research After starting your YouTube channel , you’ve got to upload that first video to make it official. First you’ll be asked to fill out the title, description, and tags for it. Sounds easy enough, but this is one of the most important parts of the process and it’s not something you want to do haphazardly. However, you have some homework to do first. Before you even begin filling out your title or description, you’ll want to know what your focus keywords or keyphrases will be. Your first stop will be to see the competition surrounding the keywords you’re looking to use. Whether it’s in the form of Google’s own Adwords Keyword Planner or the many other free options it’s up to you, but this will allow you to see popularity and the competition you’ll be faced with. Short tail vs long tail keywords Had your heart set on “DIY crafts” for your keyword, only to find out that it’s incredibly popular already? Shorter keyphrases are referred to as short tail, and you’ll find this is where the greatest competition lies. If you think your fledgling YouTube channel can’t compete with short tail keywords, don’t worry, you have options… Long tail keywords allow you to get a little more specific, while still using the initial keyphrase you wanted to. So instead of “DIY crafts,” you could make it “DIY Crafts for beginners” or “DIY crafts for Valentine’s Day.” While it may be searched less-often, it also offers less competition, better targeting and if you’re looking into advertising, it’ll cost much less than short tail keywords. Are your keywords video-friendly? Think you’ve nailed it on your keywords for your video? While this may be true for YouTube itself, it may not be the case for search engines. The best way to find out is to actually search for your desired keywords in Google. Basically, you’re looking to see if videos appear on the first page when searching your keyword. If they do, you’ll have a better chance at ranking well in both YouTube and Google. Terms like “how to,” “review,” “hands-on” and “unboxing” all have great potential to show videos on the first page of Google, so you’re pretty safe if you’re using one of them. Still, it’s best to try it yourself with multiple keyword options before you settle on one. 02. Youtube optimization Now that you’ve researched your keywords, it’s time to apply all you’ve learned by putting your best foot forward. Title The content of your video will determine how your title is structured, but it’s important to have your keywords in the first portion of the title. If your video is about how to make doughnut ice cream cones , “How to” or “Do it yourself” would naturally fall in the beginning of the title, but that may not always be the case, depending on your keywords. It’s best to keep your title short and concise. Anything other than the essential words for the title can be put in the description section below. As along as the title showcases your keywords prominently and the point gets across, you’re good to go. Speaking of titles, a good practice when uploading to YouTube is to use your keywords in the filename of your video. Something like “YouTube_DIY_Crafts_Valentines_Day.mp4” should suffice. Description Much like Google bots don’t actually see your photos when indexing websites, YouTube doesn’t know exactly what your video is about when you first upload it. For websites, photos need to contain alt-text in order for search engines to understand what they’re about. For YouTube, the description plays this role, acting as the translator. It’s important to note that long tail keywords do well in your description, especially if long tail is the primary route you’re going in. Remember, the detailed approach may be less popular, but it’s more efficient (at least in the beginning). Why? Because writing a long description is beneficial for your video, as it gives more information to both YouTube and the viewer, and this can positively affect your ranking. In addition, the description section is also a great place to add links to your social networks and your website. Feel free to over-share here. Tags While there’s a debate on whether tags are still important or not, it’s another location to describe your video that YouTube offers, so use it! A mix of specific and general tags is suggested, allowing your video to span multiple avenues. You can use both your short and long tail keywords here as well. An older tactic for tags was that you should always put 20 tags per video, but this practice isn’t as popular as it used to be. While it likely won’t hurt your ranking if you opt to do this, it could also do nothing for you. The best practice is to add as many tags to properly describe your video as needed . If you feel that your clip  needs 20 tags, no one’s stopping you. 03. Appeal to viewers Now that you have your bases covered for your video to entice YouTube, it’s time to put your effort on the viewers out there that will actually bring you the success you’re looking for. The more viewers you get, the more fans you'll have - and the more you'll be able to make money on YouTube . Here are a few tips you can do that may not dramatically change your ranking for YouTube SEO but will catch the eye of viewers. A stand-out thumbnail If you have your key phrase for your video already, go to YouTube and search for it to see your competition. Now look at the thumbnails of each similar video. Do you see a common style or theme between them that you could pin point? Good, now do the opposite. YouTube viewers will naturally gravitate to videos that catch their eye, so having a video thumbnail that stands out from the sea of other offerings is important. If you see a common color theme between your competition, make your thumbnail contrast so it’s prominent. That said, no need to use every single color possible.  Hit them with your best shot (grab interest quickly) While this is something you’ll need to accomplish while you’re actually filming your video, it’s essential for keeping the attention of the viewer. Far too many YouTube videos suffer from the ‘long-intro syndrome’, which can make people lose interest and go elsewhere. To avoid this, you want to try to grab the attention of the viewer within the first 15 seconds. Keep your intro short and punchy. Tell the viewer exactly what they are about to see and get it to it. You can tell your “super interesting and only semi-related story” later. People usually come to YouTube to either learn something or be entertained, and if you’re not doing either of these in the first few seconds of your video, you’re doing it wrong. 04. Give them a reason to wait (viewer retention) Even if you’re able to grab the attention of a viewer quickly, it unfortunately doesn’t mean they’ll stay for the full video. Viewer retention weighs heavily on your video’s YouTube ranking, so you want people to watch as much of the video as possible. A tactic you’ve likely seen, quite a few times, on YouTube is the presenter giving a quick intro and then mentioning something interesting that they’ll show or tell you at the end of the video. There’s a good chance that if you mention that you’ll reveal something interesting at the end of the video that viewers will want to stick around for it. This tactic carries with it potential intrigue and allure, and could become indispensable in your YouTube toolkit. Engage engage engage! If YouTube sees a large volume of interaction on your video, its ranking will go up. Of course, you’ll need people actually watching your video to achieve this, but you can help get the ball rolling. This is where engagement is key. One thing you can do is ask your viewers to ‘like’, subscribe and comment on your video. It may sound simple, but this can really make a difference. To start a conversation, ask questions for viewers to answer in the comments. It’s your video, so don’t be afraid to ask away. Once you start getting comments on your video, be sure that you reply. Keep the conversation going by asking and answering questions. 05. Call to action Need to point something out to the viewer when they’re watching your video? Annotations, cards and end screens can make it easy for you! Cards are less intrusive than annotations, which provides a better experience for the viewer. They’re also more limited on customization options. Like annotations, you can set the type of card and the time it appears on the screen, but you can’t place it anywhere you want. Card types include video or playlist, channel, donation, poll, and link. Rounding out the helpful back-end features for your video is end screens . As the name suggests, end screens appear at the end of your video. You can add a call to action for viewers to subscribe to your channel and promote your website. Make sure this aligns with your marketing strategy. End screens are another great place to promote your other clips. Add a ‘suggested videos’ to your End screen to keep them watching content, even if it’s not yours. You just might be thanked by YouTube by getting a bump in your ranking. YouTube SEO may seem a bit tricky at first, but with the above tips at your disposal, you’re equipped to climb the ranks and to making it an integral part of your social media marketing.

  • How to do market research in 5 simple steps

    Whether you’re looking to start a business or already went as far as creating your website and other promotional assets, marketing is a priority for you. That is, if you want to gain new and keep existing customers. You may need to create a fresh marketing plan or adapt yours to meet the needs of today’s shoppers, since these are constantly changing. In order to do this, your first step will be to conduct market research. In this article, we’ll explain what this term means, the difference between primary and secondary research, and how to do market research of your own in five simple steps. What is market research? Market research is the process of gathering information about your target market to determine the key to your business’s success amongst this crowd. It involves understanding the behavior of consumers, such as knowing where and how they are shopping, what factors influence their choices, and why they do or don’t buy your products and services. This data will allow you to best serve your specific audience. Through market research you’ll also be able to learn about your industry, such as spotting top trends, examining the market size, and getting to know your competition. By the end of this research process, you’ll be able to draw conclusions about your market and get super clear on your business’s value. Primary vs. secondary market research There are two main types of research that all of the different methods fall into. Understanding a bit about them will allow you to decide which one, if not parts of both, best suits your market research needs. Primary research In simple terms, primary research is the direct study of customers. It’s the firsthand information on your market. Methods of research include things like focus groups, interviews, and surveys. This strategy is mostly useful for establishing your buyer personas and defining your target market , which we’ll dive into more below. When conducting this kind of market research, you can do either exploratory open-ended conversations, or come prepared with specific questions you want to discuss. You can decide which approach best suits you based on your needs. Secondary research Secondary research is mainly comprised of information that outside sources have gathered, but it’s not limited to just this. It includes all the data and records available, such as trend reports, market stats, and industry-related content. To access this outside information, you can turn to public sources and commercial research agencies, including places like the U.S. Census Bureau, Bureau of Labor & Statistics, trade and professional magazines, and even libraries. Internal sources are also reliable and useful. Look into sales reports to spot trends from the past. Also turn to digital marketing statistics, such as your website and social media account’s stats. How to do market research Following these five steps on how to do market research will allow your business to grow to new heights by being able to reach your customers more strategically: Define your buyer personas and target market Engage with your audience Determine the best methods to meet their needs Research your primary competitors Draw conclusions from your findings 01. Define your buyer personas and target market The very first thing you should ask yourself is ‘who are my customers?’ If you can’t answer this question, you can’t even begin to interpret their behaviors. This is where buyer personas come into play. Defining your own starts with creating a fictional representation of your ideal customers. Answer questions such as, ‘how old are they? ‘ ‘where are they located?’ ‘What kinds of jobs and hobbies do they have?’ You get the point, the more specific, the better the results will be. Likewise, it’s okay to have multiple buyer personas too - just make sure to specifically define each of them. Through your buyer personas, you’ll be able to discover your target audience. Your target audience is the real market you’re reaching. There is a specific audience size and available data you can find through both primary and secondary research on these people. As we’ll discuss more below, you can directly reach out to these people to engage with them and understand their buying preferences. 02. Engage with your audience Now that you’ve defined your target market, it’s time to pull a sample and pick their brain. Through primary research methods like focus groups, online surveys, user interviews and personal interviews, you’ll be able to get common opinions about your products and services. If you’re still in the process of starting your business, reach out to people that fit the common buyer personas you want to have as future customers. In order to find your sample, there are many different paths you can take. Ideally you’ll want to choose customers who purchased from you recently, as they’ll have a good memory of their experience. Also, people that almost purchased from you but didn’t in the end, such as abandoned cart shoppers. Other methods include turning to your social media accounts and asking coworkers and their friends. In all, you want to get a large variety of people. The more, the merrier. While conducting your research, have your goals in mind. Getting to that goal involves having planned questions or conversation topics. For example, you can ask your participants ‘how much are you willing to pay for our products/services?’ ‘do you prefer to purchase online or in person?’ and ‘how will you respond to the new product or service we are launching?’ At the end of your survey, make sure to reward your participants for giving you their valuable time. Offer compensation in the form of money, gifts, food, or something else. 03. Determine the best methods to meet their needs This step is pretty straightforward. Now that you have an understanding of your audience and have asked their opinions on your offerings, turn inward to yourself or your marketing geniuses at your company to determine the best methods to meet their needs. The practice of shaping your marketing efforts to fit your audience's needs is powerful for drawing customers toward your brand, and it lies at the core of an important practice called inbound marketing. An important thing to consider is your product branding, as the look and personality surrounding your brand will certainly determine your success. Likewise, promotional efforts including social media marketing and email campaigns have big impacts on your selling rate. Although there are tons of advertisement spaces online and offline, you’ll learn based off of your audience, as well as trial and error, which ones work best for your business. 04. Research your primary competitors This begins by classifying your business into one or multiple identifiable industries. Having your industry(s) in mind will allow you to determine who your competitors are. This is because you can download marketing reports for specific industries that list out this key information. Besides market reports, you can also turn to search engines like Google and social media channels like LinkedIn to search for industries and related companies. Note that the more specific you are about your niche market in the industry (step number one above), the more fluid it will be for you to spot your competition. Once you have your competitors in mind, the next step is to perform a SWOT analysis on them. A SWOT analysis is where you’ll write out the strengths, weaknesses, opportunities, and threats of each of these businesses. Make sure to address the prices of their offerings, the display of their products and services, and other specific information about their marketing efforts. After reviewing your customers in depth, you will be able to address how your business can compete with other companies in the field, what advantages you have in the industry, and what trends you should hop onboard with. 05. Draw conclusions from your findings So you have tons of data at this point regarding your target market, their buying and decision-making processes, how you plan to reach them, and who your top competitors in your relevant industry are. The last thing you need to do is pull all of these findings together into a formal report. Most of the time, this marketing report is part of a company’s business plan . That’s the case if you’re just starting out though. If you’ve been established for awhile or are using this information for one particular experiment, you can create an individual marketing research report. For both cases, you should lay out your background information, the purpose behind creating the report, and a summary of your findings for the four previous parts. Finally, end your report with strategic action items to meet your goals.

  • Social listening: What it is and why it’s so important for your business

    If you're a business who prioritizes staying "in the know," keeping up with social networks is just a part of the job in the online world. We’re not just talking about posting regularly either — even though responding to questions and concerns from customers is an important step for your online business presence. However, if you often find yourself semi-swamped with Tweets, Facebook posts, and Instagram DMs, imagine how many people out there are discussing your business or product without directly mentioning you? There are so many conversations happening on social networks that several pertaining to your business can go unnoticed if you’re not mentioned or tagged within the post itself. If you’re missing these conversations, you’re missing potential opportunities to help existing and find potential customers, as well as resolve issues that may have risen for past ones. Moreover, these conversations can allow you to see how others feel about your business. This is called social listening, and it’s a vital tactic to improve the perception of your brand. From the way you choose to create a free website to all of your social media marketing strategies, below, we’re going to tell you about what social listening is and how you can apply it to your own business. What is social listening? Social listening is actively monitoring conversations that are happening across social networks about your brand, products, your competitors, or other industry-related and relevant keywords. Then, you try to find actionable responses to these conversations. These responses could be in the form of a literal response to a social post or an adjustment to your marketing strategy due to feedback you found. Social listening allows a brand to be proactive in conversations about it, improving reliability, social relevance, and trust with your audience. Social listening also allows you to see the social media sentiment, which is how people feel about your brand by gauging whether the responses (on either a particular post or a broader range, such as account as a whole) received are positive, negative, or neutral. Knowing this can let you respond accordingly by changing your wording, advertising strategy, and more, so you can increase your positive reactions. Social listening versus social monitoring If you’re new to the world of social media management for your business, the terms “social listening” and “social monitoring” may seem interchangeable, but they aren’t. While the two share similarities, each has their own purpose and benefits. Social monitoring is the act of responding to customer comments, questions, and issues as they’re received. This reactive approach is primarily in place to get the commenter from point A to point B — whether point B is a how-to guide, support article that solves the issue, or information, such as how to contact support. This type of social interaction is not only vital for customers, but also the minimum effort you should be putting forth on your social media branding . Social listening, on the other hand, is proactive. It zooms out on social monitoring’s macro focus and looks at the bigger picture: How are people talking about your brand in conversations you’re not tagged in? For many businesses that don’t take part of social listening, these conversations are as far gone as the dark web, and this valuable data is lost to the ether. It’s not just about your brand, either. Social listening zooms out to your entire industry, so you can identify trends, keep up with competition, and let your customers know you’re there for them when they need you. Why is social listening important? Now that you know the difference between social monitoring and social listening, it’s a little easier to discern why the latter is important. In a nutshell, it provides insight that social monitoring doesn’t and wasn’t intended to do. It doesn’t mean this reactive tactic is not important, but here are some of the things you can’t find with monitoring that you can with listening. Proactive tactic : Allows you to take initiative and create opportunities instead of waiting for them. Identify happy customers: Surprise and delight happy customers by thanking them, giving special offers or perks. Find unhappy customers : Address unsatisfied customers head-on, without being prompted, to direct them to the solutions they seek. Pinpoint influencers in your industry : Find social accounts that hold clout within your industry. Define trends in your industry : Provide relevant, on-the-nose posts that respond to a trending topic in your industry. Take note of potential customers : Chime in when people are looking for suggestions within your industry. Provide customer service: Offer help to customers or remind them that you’re available to help them if they need it. Avoid PR nightmares: Address potentially brand-threatening situations before they grow into a full day of damage control. Get a sense of what people think of your brand: Without adding a mention or tagging you in a post directly, people will tend to speak more freely about your brand, allowing you to get an idea of how people perceive your brand. This kind of customer feedback is invaluable. Social listening in action Sometimes seeing is believing, even if we’re talking about listening. While we can tell you all the ways social listening can be used, seeing real examples can be just as helpful. Below, we’ve detailed a few examples of the tactic in action. Netflix Socks: Sometimes, just showing that you’re listening can be effective. Netflix proved that in a big way. It received several complaints on social media from users that were falling asleep while watching Netflix, only to wake up to spoilers or rolling credits. So, the streaming service took action in the most hilarious of ways. It made socks. Not just any socks — socks with a built-in sleep detection system that will pause Netflix if you doze off. Falling asleep to Netflix is far from Netflix’s problem. Still, the socks it created were in response to the comments it received from its users. It’s funny, fairly amazing, and more than a little bit clever. The cherry on top? The socks won a Shorty Award for Best Creative Use of Technology. Samsung responds to competition: As mentioned earlier, social listening requires you to take a look at your industry as a whole, including your competition. When Samsung noticed that one of its competitors, Huawei, released a new smartphone and focused on its camera and slow-motion video capture features, it was able to respond by adjusting its marketing strategy and focus on its own phone’s slo-mo prowess. Morton’s Steakhouse delivers to airport for one traveler This one sounds too good to be true, but there’s enough coverage on it to shirk any non-believers. In 2011, Peter Shankman jokingly tweeted out to Morton’s Steakhouse, asking if they’d deliver a porterhouse at the Newark airport when he landed. Well, the steakhouse saw the tweet and a man in a tuxedo holding a bag was waiting for Shankman when he got off the plane. You can even read Shankman’s full rundown of the story here . Social listening tools After reading about the opportunities you can find via social listening, we’re sure you’re excited to start trying it out yourself, but it wouldn’t be right to send you off without knowing the tools to make the entire process easier for you. Hootsuite Insights : Not only does Hootsuite Insights offer a rich set of social media analytics tools specifically aimed at listening, they also include an analysis of sentiment, trend-tracking, and in-depth performance reports. Brandwatch : This is a “does it all” tool that may be overkill for many small businesses. Still, Brandwatch offers a fantastic set of tools for things like competitor analysis, brand management, influencer marketing, and much more. Awario : If you’re looking for a sophisticated suite of social listening tools, Awario can help. It specializes in social media monitoring, social selling, social listening for both teams and agencies, and influencer marketing. Audiense : If deep insights into your audience is what you’re looking for, Audiense Insights should definitely be on your list. Whether you’re trying to understand your audience, or looking to further develop it, Audiense will get you there. Sprout Social : To say that Sprout Social offers an elaborate set of solutions would be an understatement, but that’s very much a good thing. Whether it’s social monitoring, customer care, or data and analysis (including social listening), it’s really hard not to recommend. Starting with Sprout Social may be a smart idea if you plan on seeking out additional social media management solutions after you’ve become a social listening master. By Blake Stimac Wix Blog Writer

  • 5 tips to master CTAs (that actually work)

    CTAs, or calls to action, are ubiquitous on the web. Every banner ad, blog post and knowledge base article will finish off with a directive about where to click. When writing in the online realm, we not only want to inform and delight our users, we also want to show them what their next step should be – in the clearest way possible. Through tests, trial and error, and more than a decade of experience, we’ve honed in on some best practices when it comes to CTAs, and learned the hard way what doesn’t work. Following these guidelines – and steering clear of these pitfalls – has helped us create a consistent style when it comes to writing CTAs. It helps us streamline what we do, provide clarity to our audience, and – best of all – it helps us get clicks. Here’s an inside look at some of our rules of thumb when it comes to writing CTAs: 01. Don’t say, “click here” Though this call-to-action example is about as clear and concise as you can get, we’ve found it falls short because it tells users that they should click, but not why . Rather than go for this classic (and boring) CTA, we opt for benefit-driven CTAs that show our users where they’re going, why they should go there and what they’ll get from doing so. 02. The problem with, “Do this, this and this” A common error we’ve come across is too many ideas in one CTA. Not only does this make the CTA long and unwieldy, but it also confuses users. If you ask visitors to do 2 or even 3 things in a CTA, they won’t know which action to take, or why they should click at all. Write CTAs with just one directive. And if you need to provide more information, do it in your body text. This is not just great for the users; it will also help you when the time comes to measure the effectiveness of your CTA. 03. Embrace action words Convincing users to take action depends on many factors, from how attractive your offer or product is to the appeal of your design and text. But a good, action-oriented CTA can go a long way to giving your visitors the extra little push they need to click, call, or send you an email. Start your CTAs with a verb – an action word that helps to sell users on the benefit of clicking. 04. Match the tone and voice of your text It’s easy to write a CTA that’s cute, funny, or simply looks right in the space that the designer has given you. But your CTA should tell the same story as the rest of your text – and use the same language to do it. Otherwise, your users can get confused or annoyed, and they may simply give up and click away from the page without taking action. So while it may be tempting to make every CTA, “Click here for world domination,” stick to the story you’re telling. 05. Don’t try too hard to sell We’ve all experienced the moment when someone tried a bit too hard to sell us something. This makes most of us pretty uncomfortable, and oftentimes leaves us with a lasting, negative view of the brand. Moreover, it smacks of desperation and probably decreases the chances we’ll ever purchase from that business. At Wix, one of our core values is “tell, don’t sell,” and we carry this through to the way we write our CTAs. We want our users to make choices based on our products, their merit, and how we describe them. And we’ve found that trying too hard to sell them on a product can quickly backfire, giving them instead a feeling of suspicion or mistrust. While you may find that the CTA, “Buy It Right Now,” works for you, don’t overuse it. Instead, focus on what users have to gain. You can keep words that create a sense of urgency, however, particularly if what you’re promoting comes with an expiration date. Including “today” and “now” in your CTA makes a lot of sense when you’re running a sale. Let’s wrap it up The way you use CTAs depends on what type of material you’re creating and what you want to achieve. That being said, it’s vital that you measure your CTAs. Determine what’s getting your users to click and what they’re not interacting with. This will give you a really good idea of what works – and what doesn’t – for your brand. Did you like this article? Subscribe to the Wix Content Blog  for your dose of free expert writing tips, ideas and inspiration. You won’t regret it! You can also check out this guide for more beginner CTA tips. Ready to establish a powerful online presence? Create a website with Wix today !

  • What is a portfolio? Everything you need to know

    A portfolio is a curated collection of work samples, projects and accomplishments that showcases your skills and expertise as a professional, student or artist. Unlike a resume that lists qualifications, a portfolio website provides tangible evidence of your abilities through actual work samples. Thanks to free website builders , creating a portfolio online is easier than ever. A portfolio has multiple purposes because it: Demonstrates your competence and skill level Showcases your unique personal and professional style and approach Documents your professional growth over time Provides concrete examples for job interviews or client pitches Establishes strong credibility in your field or specific profession With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Get inspired by these best portfolio websites . What are the different types of portfolios? Creative portfolios Used by designers, artists, photographers, writers. For example , Olya Black’s  web design portfolio excels in its simplicity. Designers portfolios should include high-quality images showing their final work, process sketches and development stages, detailed project briefs and client constraints, before and after comparisons where possible. In this example, Jessie’s art portfolio  is full of flair. Be inspired by these art portfolio examples. We love how Vanessa Mckeown uses her photography and art portfolio to show off her colorful work and to sell it. Be inspired by these photography portfolio examples. Be inspired by these writing portfolio examples See how Sam Carlson takes his writing portfolio a step further by putting his client work front and center. Writers portfolios should focus on showing a variety of content types and formats, a range of voice, tone and style samples, as well as published pieces with contextual information plus results and performance metrics when available. Technical portfolios Used by developers, engineers, architects. Software engineering portfolios Architecture portfolio examples Explore how Gage Home Designs  nails the essentials of a strong architecture portfolio website, especially when it comes to building trust and showing off their work. Developers portfolios should be made up of code samples with explanation, project repositories with documentation, technical challenges and solution approaches plus deployment examples and functional outcomes. Professional portfolios Used by business professionals, marketers, consultants. See how Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Business professionals can use their portfolio to include case studies with measurable results, strategy documents and implementation examples, plus leadership initiatives taken and project management experience. Explore how Web design agency Lets One works closely with businesses to create an integrated marketing strategy that involves website creation, branding and social media. Be inspired by these marketing portfolio examples. Academic portfolios Used in educational settings to demonstrate learning, for example homeschool portfolios.   The Eclectic Homeschool's portfolio is bursting with personality and creativity. Be inspired by how Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme . Investment portfolios Used for collections of financial assets managed for specific objectives Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio types by format Physical portfolios: Tangible collections in folders, binders, or presentation cases Digital portfolios: Online presentations via dedicated websites, PDFs or platforms Portfolio types by purpose Resume portfolios: Create by job seekers, often to complement not replace a resume. Learn more about how to make a portfolio for a job. Client portfolios : Designed to win client business or a specific project. Growth portfolios : Documenting professional development over time. PR portfolios: Made to showcase publicist examples and real-world results to attract clients. Learn more about how to make a PR portfolio . What are the essential components of a portfolio? While contents vary by field, effective portfolios typically include: Carefully curated work samples to show the range and quality of your work. Case studies that show specific projects of yours from concept to completion. Documentation of your process with insights into your methodology and approach. Context setting, including explanations of challenges, solutions and outcomes throughout each project. Relevant technical information about tools, technologies or techniques used. A professional biography with a brief introduction highlighting your background and expertise. Testimonials and results centered around client feedback or measurable outcomes of your work. How to make a portfolio that wows Choose from one of the best portfolio website builders like Wix Select the right portfolio template for your industry and portfolio type Resume portfolio templates Personal portfolio templates Curate your work and case studies Structure your portfolio with clear navigation, page hierarchy and a consistent presentation format and design. Learn more: How to make a portfolio How much does a portfolio cost? What is a portfolio and how can it help you grow? Acts as a dynamic showcase of your work: Its easily accessible to anyone with the URL link, regardless of their location in the world or time zone. People respond more positively the more accessible an asset it and it opens your work up to a global audience. Sharing your portfolio is as simple as sending a link, making it an efficient way to network and apply for new opportunities. Its a visual proof of your skills: Whether you use images, videos or audio to to visually show your capabilities, they're bound to be more engaging and impactful than a traditional one dimensional typed resume. Visibility boosting: A digital portfolio boosts your visibility, makes it easier for potential employers and clients to discover your work. Its super easy and fast to update: It allows for quick and easy updates, ensuring your portfolio always features your most recent and impressive projects. You tailor the content: You have the ability to customize your portfolio to highlight the skills and experiences most relevant to specific opportunities. Reinforce your personal branding : It serves as a strong tool for personal branding, allowing you to express your professional style and stand out from the competition. Get started with Wix’s AI portfolio generator .

  • 15 virtual assistant website examples to inspire your own pro site

    Build your website in minutes, try Wix for free today → So, whether you're learning how to start a virtual assistant business  or looking for inspiration to level up your web design , this guide features some of the best virtual website examples out there. If you’re wondering what is a virtual assistant website , it’s a site that highlights your skills, packages and availability in a professional, trustworthy way. Did you know?  According to The Business Research Company , the global virtual assistant market is projected to grow from $6.37 billion in 2024 to $8.17 billion in 2025, reflecting a robust 28.2% compound annual growth rate. That kind of growth means more eyes on your services—so having a professional virtual assistant website can help you stand out and win over new clients. With Wix, you don’t need coding skills or design experience to get started. As a website builder  and  AI website builder , Wix makes it easy to learn how to make a website from scratch  or customize designer-made free website templates  to match your brand. From built-in booking tools to powerful  SEO features , you’ll get everything you need to build an online presence that works for you. TL;DR: virtual assistant website examples Here’s what you’ll find in this guide: How to choose the best virtual assistant websites Virtual assistant website element Why it matters What to look for Services offered Clients want clarity Clear list of services, pricing or packages Booking process Encourages action Easy-to-find booking tool or contact form Brand identity Builds trust Consistent colors, fonts, tone Testimonials Validates your work Quotes, reviews or case studies Niche targeting Attracts ideal clients Speak directly to a certain industry or client type What the best virtual assistant websites have in common The strongest virtual assistant websites, the ones that consistently attract and convert clients, tend to share a few standout qualities: Clarity : They clearly communicate what services are offered and who they’re for. Professional web design : Clean layouts, consistent branding and mobile responsiveness build trust. Conversion-ready online marketing tools : Features like booking forms, contact buttons and lead magnets make it easy for clients to take action. Personal connection : These sites humanize the business with authentic imagery, bios and testimonials . Niche positioning : Instead of appealing to everyone, they target specific industries, like coaches or real estate agents. We selected the best websites in this post based on these exact criteria. If you’re learning how to make money as a virtual assistant , starting with a strong website is essential. You’ll also find inspiration for building your brand, writing service pages and even understanding how to create a virtual assistant business plan  that converts browsers into loyal clients. Ready to get started? Explore Wix virtual assistant website templates . 15 virtual assistant website examples No two virtual assistants are exactly alike which is why their websites should reflect their unique services, style and niche. Whether you're focused on admin support, content creation, customer service or eCommerce management, your website plays a key role in how clients perceive and connect with you. The following examples highlight real virtual assistant websites built with Wix, each one showing a different approach to design, branding and functionality. From sleek portfolios to service-driven booking sites, these VAs use Wix tools to run their businesses with professionalism and ease. Use these examples to gather ideas, see what works—and spark inspiration for your own site. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Task Flow Elevated Virtual Assistants The Virtual Assistant Store KR8 Solutions My VA Now Coastal Edge Collective E-ssistants Leslie's Coastal Virtual Support Hineni Assistants Affixed Flow Virtual Assistant A-List Virtual Solutions Virtual Collective Clinic Virtual Assistant C3 Virtual Assistants Call Flow 360 01. Task Flow Task Flow  presents a professional platform tailored for businesses seeking to outsource tasks and enhance productivity. The homepage leads with a compelling message and highlights key services like Admin & Customer Support, Ecommerce Support and Social Media Management. The prominent CTAs guide businesses smoothly toward inquiry or sign-up.   What makes it stand out: Business-focused messaging: Clear value proposition catered to entrepreneurs, small businesses and professionals. Service variety: Covers admin, eCommerce, customer support , sales, multilingual website assistance and more. Trust elements: Emphasizes data website security , global talent and scalable solutions. Education-driven:  Website content helps users learn “how to hire a virtual assistant” effectively. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Gaming company website template 02. Elevated Virtual Assistants Elevated Virtual Assistants ’s site is a polished resume website  and freelance website  example, showcasing their unique offerings with strong branding and strategic layout. The homepage opens with a professional headshot, tagline and key services—all aimed at positioning her as a high-value VA. The inner pages provide visual case studies of client work and robust testimonials that boost credibility. This virtual assistant website effectively uses Wix features—such as galleries and online forms —to illustrate her process and make it easy to hire her. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Business consulting company website template Learn more: Resume website Resume website examples Resume website templates 03. The Virtual Assistant Store The Virtual Assistant Store is a service-first website that offers professional virtual assistant support to entrepreneurs, small businesses and busy professionals. From the homepage, clear messaging like “Here to help you focus on your business—not your to-do list” immediately conveys value, while prominent CTAs like “Let’s Work Together” and “Download Our Free Guide” show a smart blend of conversion and lead generation strategy. What makes it stand out: Service-led model: The Virtual Assistant Store has virtual assistants for every industry or business needs. Lead magnet strategy: Free downloadable guide builds trust and grows their email list. Brand personality: Clean, modern aesthetic with friendly tone-of-voice throughout. Conversion-ready: Strong CTAs like “Let’s Work Together” guide users to take action. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: IT service company website template 04. KR8 Solutions KR8 Solutions website excels as a virtual assistant targeting eCommerce websites  and illustrates smart website SEO  practices. On the homepage alone, it emphasizes its best eCommerce website builders  strategies, while clearly positioning itself as a digital marketing partner tailored for eCommerce brands and entrepreneurs. The site stands out in three key areas: It uses streamlined website navigation and messaging to showcase digital services (SEO, content, ads) alongside virtual assistant offerings—helping visitors immediately understand the holistic value of hiring them. The blog and CTAs support the claim as one of the best website builders for SEO , demonstrating how VAs can strengthen their own SEO game while serving clients. It has a pop-up, live chat bot option, giving clients the feeling that support is always just a click away. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Food stylist website template Pro tip: Don't worry if a template's original name or category doesn't match your industry. With Wix, every template is fully customizable, so even if it's labeled as a "food stylist" site, you can easily tailor the layout, colors and content to reflect your virtual assistant services. In fact, many of the best websites we've seen started with unexpected templates—because it's not about where you start, it's how you make it your own. 05. My VA Now My VA Now is a great example of a one page website  built with clarity, purpose and conversion in mind. With bold CTAs like “Book a time with us,” “Learn more” and “Get started” placed strategically across the page, the site guides visitors from interest to action with ease. The headline—“#1 trusted source for business owners”—immediately establishes credibility, while the tagline “Growing together: where gratitude meets hard work and ambition” sets an inspiring, professional tone. What makes this site especially effective is how it maximizes every inch of its single scrollable page. Each section is dedicated to a specific goal: introducing the brand, highlighting services and encouraging action—all without overwhelming the user. This is a great example for those weighing the pros and cons of a multi page vs one page website . The built-in calendar booking feature further supports conversion by streamlining the scheduling process right from the site. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Tutor website template 06. Coastal Edge Collective Coastal Edge Collective is a full-service agency but earns a spot here for blending virtual assistant services with strong blog examples , a polished digital portfolio and community-driven strategy. Their site highlights types of websites  they build, incorporates a clean blog and shows off their portfolio—all while tying back to streamlined agency services. What makes this site exemplary: A visually rich digital portfolio that shows real client work—ideal for a business portfolio . A vibrant blog section demonstrating thought leadership and showcasing best blogging platform  use. Clear service menus blending VA, marketing and event support seamlessly. A standout CTA (“Book a Call”) that drives action from every page. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Minimal layout website template 07. E-ssistants E-ssistants is a powerhouse in online scheduling  and client management. Their site leads with easy-to-find booking options and a polished services page—ideal for busy entrepreneurs who need streamlined operations. What makes it stand out: Prominent "Book Now" feature using Wix Bookings. Clean package comparisons for clear decision-making. Bold design that supports trust and professionalism. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Classic layout website template 08. Leslie's Coastal Virtual Support Leslie's Coastal Virtual Support brings a warm, personalized feel with soft coastal imagery, making her site feel approachable yet professional. She highlights her specialties—email management, calendar support and administrative systems—using clear iconography and a simple layout. What sets this site apart is the combination of lifestyle visuals, a friendly “About Me” video and real feedback from delighted clients. The heartfelt brand tone and intuitive design make this a standout freelance virtual assistant website example. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Technical writer resume website template 09. Hineni Assistants Hineni Assistants mixes administrative support with a soulful mission, highlighting how they help clients create meaningful impact. Their site emphasizes their focus on medical assistant services and offers web visitors a modern design that reflects their brand personality. What makes it special: Story-driven homepage that connects emotionally. Service flow outlined step-by-step. Prominent testimonials showcasing real client results. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Videographer website template 10. Affixed Affixed positions itself as a premium freelance virtual assistant agency, emphasizing a curated approach. The homepage introduces the company mission clearly: to connect business owners with top-tier virtual assistants backed by a rigorous hiring process. The tone is professional yet approachable, with statements like “Your most valuable resource is time” and a strong emphasis on confidentiality through NDAs, which is key for clients seeking discretion. What makes this site particularly strong is how it balances marketplace-style service with boutique-level trust. Services are structured around client needs and paired with robust assurances of quality. The clear mention of vetting the “top 5% of applicants” adds instant credibility. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Webinar landing page website template 11. Flow Virtual Assistant Flow VA s presents a crisp, minimalist freelance virtual assistant site that emphasizes efficiency and clarity. The homepage immediately showcases Elena’s core services—admin support, systems management and client onboarding—framed with clean visuals and sleek typography. What stands out is how the layout guides prospective clients from introduction to action: top-level services lead to detailed subpages, with contact CTAs visible throughout, helping clients move forward confidently. The consistent branding and intuitive UX highlight why it’s a top-notch freelance website for VAs. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: App landing page website template 12. A-List Virtual Solutions A-List Virtual Solutions is a professional platform designed to help businesses connect with virtual assistance seamlessly. The site's hero section features a clear "Find Talent" CTA—inviting business owners to be instantly matched with pre-vetted virtual assistants tailored to their needs. Their tagline, “Boost Your Business with A-List Virtual Solution,” reinforces their role as a matchmaking service that simplifies hiring and scales support efficiently The website is structured around businesses, not individual VAs—showcasing a range of specialized services from administrative support and customer service to data entry and graphic design. The How It Works section (Tell Us What You Need, Meet Your VA, Start Delegating) creates a guided and transparent customer journey. Strategically placed CTAs like “Find Talent”, “Get Matched with a VA Now” and scheduling forms encourage businesses to take action. The integrated form allows users to submit their needs directly, further streamlining lead capture. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Strip header layout website template 13. Virtual Collective Collective Assistants emphasizes team strength through their site, showcasing multiple VA profiles united under a collaborative brand. Their homepage features bios, service categories, and group testimonials in a clean, grid-style layout. The site balances personal branding with team diversity, offering clients both flexibility and specialization—making it a strong freelance virtual assistant example with collective appeal. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Business CV website template 14. Clinic Virtual Assistant Clinic Virtual Assistant is a specialized service tailored for medical, dental, and legal virtual assistants, as the name suggests. They clearly position themselves as cost-saving experts, offering HIPAA-certified, fully trained virtual assistants. The homepage emphasizes key trust signals (“NO SETUP FEES!”, “NO CONTRACT!”) and highlights their strong industry focus in medicine, dentistry, and law. Overall, Clinic Virtual Assistant nails its niche positioning with a clear value proposition, professional tone and strong structural flow. What makes it stand out: Niche-focused services: Specifically medical, dental and legal support. Transparent pricing: Dramatically lower rates with no fees or contracts. HIPAA-certified assistants: Built-to-trust credential for healthcare and legal clients. Simple client journey: Streamlined through “How It Works” steps. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Dentist website template 15. C3 Virtual Assistants C3 Virtual Assistants offers a sleek, professional site that highlights their multi-faceted services: from project management to executive assistance. Their homepage features a strong tagline, visually appealing layout and service categories that reassure visitors of their expertise. The internal pages showcase client success stories and include dedicated inquiry forms, making it easy for visitors to take the next step. The polished visuals, consistent color scheme, and seamless navigation make this a top-tier virtual assistant website example for VAs. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Travel agency website template 16. Call Flow 360 Call Flow 360 offers a focused site geared toward call management and virtual reception services. Their homepage is streamlined and direct, highlighting key services and a prominent “Schedule a Demo” CTA that simplifies lead generation. The internal pages provide detailed walkthroughs of call support packages and include forms to book consultations. This approach makes CallFlow 360 a powerful example of a freelance virtual assistant website built for conversions. Inspired? Here’s the exact Wix template behind this virtual assistant website: Template name: Business consulting company website template What makes a great virtual assistant website? A virtual assistant website should feel trustworthy, streamlined and service-focused. It’s more than just design it’s about how clearly you communicate your value and make it easy for clients to get started. Must-have features of a great virtual assistant website Why it matters Clear service listings So potential clients know what you offer and how you can help Booking or contact tools To streamline communication and increase conversions Testimonials or case studies To build trust and show proof of results Personal branding So your site feels human, not corporate Mobile responsiveness Because many clients browse and book on their phones Wix makes it easy to build with these features in mind—whether you start with a niche template or use AI to build a site based on your services and goals. How to create your own virtual assistant website with Wix Building your virtual assistant website is easier than you think—especially with tools like Wix’s AI website builder, customizable templates, and built-in marketing features. If you’re wondering what is a website builder , it’s a platform (like Wix) that lets you create a professional site without needing to code. Here’s how to get started: 01. Choose a virtual assistant template or build with AI Browse professionally designed templates made for service providers, or answer a few quick questions and let Wix’s AI website builder create a site tailored to your brand and business goals. As one of the best website builders for service businesses , Wix makes it easy to learn how to design a website  from scratch—no coding required. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." - Dafna Rabin, Wix Templates design team lead 02. Customize your website Update the text, design a logo , add testimonials and play with fonts and colors to reflect your style. This is where you bring your virtual assistant business plan to life visually, turning your services into a polished website. Learn more: What is web design? 03. Add business tools Use Wix Bookings to let clients schedule appointments, add a pricing section or integrate lead capture forms. You can also start a blog , newsletter signup or even a client portal—key features for implementing smart marketing strategies . 04. Register your domain and connect it Use Wix’s built-in domain name search  or domain name generator  to find the perfect name for your brand. Once you’ve chosen, Wix walks you through how to register a domain  and connect it to your site. You also get free website hosting  included—no need to figure out what is web hosting  on your own. 05. Publish and promote Once your site looks the way you want it, hit publish and share it everywhere—social media, freelancer directories, email signatures and more. A strong launch strategy helps you build visibility and start attracting clients right away. Explore the best website builders by niche: Best website builders for small businesses Best resume website builders Best AI website builders Best website builders for writers Best website builders for designers Best one page website builders Free website builders Cheapest website builders Best website builders for freelancers Why Wix is perfect for virtual assistant websites Wix gives virtual assistants everything they need to build a sleek, high-converting website—all in one place. AI website builder to create a personalized site in minutes Wix Bookings for easy appointment scheduling Online forms  for client intake and inquiries SEO and marketing tools, like email marketing  to promote your services Mobile optimization for clients on the go Custom branding tools to build your unique identity Wix feature What it does Why it matters for virtual assistant websites Wix AI Website Builder Builds a site based on your goals Saves time and gives you a personalized starting point Wix Bookings Allows clients schedule directly on your site Automates your workflow and increases conversions Online forms Custom forms for inquiries or onboarding Collects leads and client info effortlessly Mobile optimization Makes your site responsive across devices Ensures clients can view and book on the go Free website hosting Reliable hosting included with your site No need to research what is web hosting or pay extra Custom domain + search tools Helps with domain name search and setup Builds trust and strengthens your brand SEO + marketing tools Includes blog, social integrations, and email marketing Supports long-term marketing strategies and growth Virtual assistant website examples FAQ What is the best website for virtual assistants? The best website for virtual assistants is one that clearly highlights your services, builds trust and encourages clients to take action. Wix is an excellent choice, offering customizable website templates, built-in AI tools for business that make it easy to launch a polished site without coding. If you’re wondering is Wix good for small businesses? —the answer is yes. It’s designed to help entrepreneurs and solopreneurs create scalable websites that grow with their goals. How to create a website as a virtual assistant? To create a virtual assistant website that gets results, follow these steps: Choose a website builder like Wix Pick a template or use Wix's AI to get started Add pages like Services, About, Pricing and Testimonials Connect a domain name , set up SEO and publish Not sure how to make a business website  that attracts clients? Focus on clarity, consistency and conversion—then follow proven web design tips for small businesses , like keeping navigation simple, using strong CTAs and highlighting your niche. Can you make 10k a month as a virtual assistant? Yes—you can make $10K/month as a virtual assistant by offering premium services, working with multiple clients or building a team. To reach that income level, you’ll need clear branding, strong processes and a professional website. Learning how to monetize a website  through lead generation tools, digital products or online booking systems can also help boost your earnings and build a scalable business. How do I advertise myself as a virtual assistant? Your website is the foundation of your personal brand. From there, use a mix of organic and paid strategies: Optimize your site for search engines Share helpful content on social platforms or your blog Offer free downloads to collect emails List your services in VA directories or job boards Ask happy clients for referrals If you’re building from scratch, Wix makes it easy to learn how to make a business website that supports marketing, booking and brand visibility—all in one place.

  • 15 best AI website examples to inspire your design

    Bring your inspiration to life with a Wix website →   To get the creative juices flowing, we’ve put together this list of awesome AI website examples created with Wix’s AI website builder . This list includes many different types of websites  including eCommerce stores, portfolios, blogs and more. As you check out these AI website examples, take note of the design elements and AI features that resonate with you, and discover how AI can help bring your unique vision to life.  Learn more: How does an AI website builder work How to make a website fast In the world of web design , AI has completely changed the game. In the past, learning how to create a website  often took significant time and effort.  These days, AI website builders make it easier than ever to design a site you can be proud of, without skimping on quality. Take Wix’s AI website creator as an example. With it, you can whip up a complete, business-ready site in just a few minutes. TL;DR: What makes a great AI website example? A great AI website combines sleek design, intuitive navigation and clear communication to showcase complex AI technology in a human-centered way. The best examples use engaging visuals, interactive elements and strong branding to demonstrate innovation while remaining fast, mobile-friendly and easy to explore. With the global AI website builder market projected to grow to $3.9 billion by 2032 , businesses are increasingly adopting AI tools to create more personalized and effective websites. How we picked these AI website examples AI website evaluation factors What we looked for Design quality Visual consistency, accessibility and overall aesthetics User experience Ease of navigation and clarity of structure Innovation Use of AI-driven visuals, motion or interactivity Technical performance Speed, responsiveness and mobile design Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? 15 best AI website examples Here are 15 of the best AI website examples that show how smart design and technology come together. From sleek layouts to interactive features, these sites show what's possible when creativity meets innovation, setting a new standard for the best website designs  in the AI space. Aulosa Ares Design Studio GBP Styled Stock Laken Designs My Party Chef Teaching Across Borders Barton Artistry Vatee Foods Papier Patate Roee Ben Yehuda Sonja van Duelmen Arrow Radisch Evolve Clothing Jessie Bearden Sblended Nutrition 01. Aulosa Aulosa , a Bangladore-based music distribution company, used the AI builder to create a sleek, modern website. The fuschia-colored accents and bold copy help portray a strong brand aesthetic, while a sliding gallery of big-name DSPs (digital service providers) adds to the company’s credibility. Playful design elements keep the page feeling dynamic as visitors are greeted with clear calls to action throughout the site. When asked about his experience using the Wix AI website builder , CEO and founder Abhishek Singh shared, “It's easy to chat and brainstorm while visualizing iterations —it's a powerful tool!”   What we love:  The site features a sliding gallery of major DSPs, building credibility in music distribution An interactive menu breaks down their process, helping visitors quickly see the benefits A Spotify widget highlights artists they work with, showing the quality of music they distribute Like what you see? Build your own AI website using this same template. Template name: Ad tech startup   website template 02. Ares Design Studio Interior styling business Ares Design Studio  uses rich photographs to show the quality of their work, providing a masterclass for anyone wondering how to make an interior design website  that converts. The homepage features vibrant, impactful images that reflect the overall aesthetic of Ares’ work. The studio brings their projects to life with high-quality visuals, using tools like an  AI Image Creator  to enhance every photo and ensure the site feels beautifully polished. Each photo is clickable and brought to life with a subtle hover effect. Like crown molding on a wall, the site menu lines the top of the homepage and informs visitors of Ares’ offerings, including an online boutique where visitors can buy pre-designed room kits and styling packages.  What we love:  The design quiz that guides you toward the right styling service Service pages that break down Ares’ offerings in detail, including their warranties and guarantees The online store that creatively packages Ares’ services, products and designs together  Like what you see? Build your own AI website using this same template. Template name: Interior designer   website template 03. GBP Styled Stock GBP Styled Stock helps business owners elevate their websites and marketing channels by providing an online library full of high-quality stock photos, videos and social media templates. Started by a professional photographer, GBP Styled Stock tackles a common problem that business owners face: the constant need to curate fresh, professional-grade visual content. Because GBP’s business model is based on a subscription service, the AI builder included an integrated members area where returning customers can easily log in and access their information. For new clients, the website includes a pricing page that clearly outlines service costs on a monthly, quarterly or yearly basis.  What we love:  Compelling photos showcasing GBP’s visual content quality “Why choose GBP” section outlining the team’s value in four brief paragraphs Simple homepage design  with all essential information on a clean landing page Like what you see? Build your own AI website using this same template. Template name: Social media marketing company (classic) website template Learn more:  Is Wix easy to use? 04. Laken Designs Freelance graphic designer  Laken  presents a clean, minimalist portfolio with her website, Laken Designs. This is a great AI website example for creative professionals who want their work to do the talking. The site uses a simple, elegant layout with a neutral color palette, allowing the portfolio pieces to take center stage. Key information is presented upfront on the homepage, with clear calls-to-action that guide potential clients to view her work or get in touch. What we love: A straightforward, single-page design that makes navigation intuitive and user-friendly The high-quality image of the designer that adds a personal and welcoming touch Direct links to online portfolios  and contact form, which streamline the process for potential clients to hire her Like what you see? Build your own AI website using this same template. Template name: Creative CV website template Create your portfolio with Wix’s AI portfolio generator 05. My Party Chef UK-based catering business My Party Chef  harnessed AI to dish up an excellent website for anyone looking to elevate their event with delicious eats. The adage that ‘people eat with their eyes’ is proven true—My Party Chef’s website showcases the company’s beautiful work with a dedicated photo gallery page filled with elegant food photography. Another compelling aspect of this site: the customer testimonials on the homepage that rave about My Party Chef’s “impeccable service” and “exquisite menu.” Nearly every fold of each site page also includes a “Contact Us” CTA, inviting visitors to reach out for more information as they’re feasting on the images before them.  What we love:  An informative  about us page example  that shares a compelling narrative about the founder's passion for food Clear calls to action make it easy for visitors to get in touch about services Customer testimonials that provide social proof and build trust with potential clients Like what you see? Build your own AI website using this same template. Template name: Chef website template See the AI website builder up close— sign up for Wix  today.  06. Teaching Across Borders The educational blog, Teaching Across Borders , is a fantastic AI website example for educators looking to build an online community . Created by teacher Laura, the site offers practical tips, activity ideas and resources for fellow teachers. The AI website builder helped structure the blog with a clean, inviting layout that makes it simple for visitors to browse posts and find inspiration for their own classrooms. A simple contact form on the homepage encourages interaction, helping to grow the community of educators. What we love: The clear, blog-focused layout that puts valuable content front and center Engaging post titles and visuals that draw readers in and encourage them to explore further A user-friendly design that makes it easy for teachers to quickly find solutions and ideas Like what you see? Build your own AI website using this same template. Template name: Personal blog website template 07. Barton Artistry Tera Barton is a Temecula, California-based wedding and special event makeup artist. Her website, Barton Artistry , serves as an online portfolio and vehicle for connecting with potential clients. The website content is appropriately playful and demonstrative of Tera’s disarming, warm personality. The combination of a rich photo gallery, an online booking form and an informative “About Me” page gives this site everything it needs to be an effective online portfolio.  What we love:  An online booking form and social links simplify client connections The website's playful content and warm tone that reflect Tera's personality A rich photo gallery that highlights Tera’s skills and style Like what you see? Build your own AI website using this same template. Template name: Wedding hair stylist (chic) website template 08. Vatee Foods Food supplier Vatee Foods ’ website serves as a virtual display of their grocery catalog, which includes produce, baked goods, frozen goods, spices and other treats. While customers can't make purchases online, the online showroom allows visitors to visualize Vatee Foods’ extensive catalog and put together an order that they can purchase through a sales representative. The site mimics the experience of a physical store, grouping similar items together like grocery aisles. Products are easy to find thanks to a clear menu and prominent homepage sections for each category. You can use Wix’s AI Section Creator  to add tailored sections with text and images, helping a site stay organized and engaging. What we love:  An intuitive menu and homepage layout for easy navigation A showroom-style design to help customers visualize and plan their food orders High-quality, locally sourced ingredients for every dish Like what you see? Build your own AI website using this same template. Template name: Online grocery store website template 09. Papier Patate The Belgian brand  Papier Patate  sells charming customizable stickers and cards, and their online store is a delightful AI website example of how to combine playfulness with a great user experience. The AI tool crafted a fun layout, using playful icons and bright product photos to pull customers in. A clear, three-step "How It Works" section and well-organized product galleries make it simple for shoppers to pick a design, add their text and make a purchase. What we love: The fun icon-based "How It Works" guide that simplifies the customization process A product-focused design with large appealing images and clear pricing The "In the Spotlight" section featuring user-generated content, which builds a sense of community Like what you see? Build your own AI website using this same template. Template name :  Swimwear store website template 10. Roee Ben Yehuda Craft designer  Roee Ben Yehuda ’s portfolio is a brilliant example of how minimalism can make a big impact. The site uses a dynamic grid-based layout to present his projects, allowing the innovative designs to speak for themselves. With high-quality project imagery being so important, tools like Wix's AI Image Enhancer can automatically adjust photos for optimal display, making sure every product looks sharp and professional. The homepage serves as a visual table of contents, inviting visitors to click on any project to see more details. What we love: A clean image-driven grid that makes browsing projects intuitive Large high-resolution images that emphasize the quality and detail of the design work Simple navigation that keeps the focus on the portfolio pieces Like what you see? Build your own AI website using this same template. Template name:   Graphic designer website template 11. Sonja van Duelmen Sonja van Duelmen 's multidisciplinary design studio is a bold and stylish website that demonstrates how to create a powerful portfolio. The site uses a numbered, full-screen menu to guide visitors through its extensive offerings, from art direction to interior consulting. With so much to share, an  AI Text Generator  can help create strong content for project descriptions, bios and service offerings. This ensures that the copy is as polished and professional as the visual design. What we love: The unique, numbered navigation that creates a high-fashion, editorial feel A masonry grid gallery that effectively organizes a wide range of creative projects The strong, confident copy that clearly communicates the studio's brand and services Like what you see? Build your own AI website using this same template. Template name:  Design Studio   website template 12. Arrow Radisch Photographer and creative director  Arrow (Sharon) Radisch ’s portfolio is a sophisticated website for artists who want their work to be the main attraction. Each image is given plenty of space to speak for itself, with the website’s clean layout and minimal navigation allowing her striking fashion and still-life photography to take center stage. The overall design feels carefully curated and elegant, drawing visitors in while making exploration effortless. With subtle text and easy-to-find links, it’s easy for visitors to appreciate the artistry while quickly connecting with the photographer. What we love: A clean, gallery-style layout that puts photography front and center A menu that organizes photography by theme, making portfolio exploration simple Simple social media buttons so visitors can easily connect and follow her work Like what you see? Build your own AI website using this same template. Template name:  Illustrator website template 13. Evolve Clothing Evolve Clothing  offers a masterclass in creating a sleek high-end eCommerce experience, making it a fantastic example of what's possible with AI websites. The site draws you in with a large magazine-style hero image and immediately presents a clean grid of new arrivals. This layout, easily crafted with an AI website builder, balances a strong editorial feel with a straightforward shopping journey, helping customers discover the latest trends and featured brands without feeling overwhelmed. What we love: A clean grid-based layout for products that makes browsing easy Large high-quality images and clear calls-to-action that drive sales A dedicated section for "Featured Brands" that helps with product discovery Like what you see? Build your own AI website using this same template. Template name:  Shoe store   website template 14. Jessie Bearden Artist and creative director  Jessie Bearden ’s portfolio is a vibrant and dynamic example of how AI websites can capture a truly unique artistic style. The site immediately immerses visitors in her work with a fast-paced video background showcasing her creative process and finished pieces. An AI website builder makes it easy to construct such a visually-driven layout, combining video, bold typography and animated elements to create a portfolio that feels as creative as the art it features. What we love: The high-energy video background that instantly grabs attention A "Clients Include" section with a scrolling logo wall that builds credibility A clear and visual "Work" section that categorizes projects for easy browsing Like what you see? Build your own AI website using this same template. Template name:  Minimal layout website template 15. Sblended Nutrition Sblended Nutrition ’s website is a fresh and inviting example of how local businesses can use AI to create a strong digital home. The site uses a clean, grid-based design to showcase its colorful smoothies and energetic atmosphere, making it instantly appealing to health-conscious customers. High-quality photos and clear calls-to-action, like "call in your order," come together to create a user-friendly layout that turns visitors into loyal customers. What we love: Bright, high-quality photos that make the products look delicious A clean design with a simple, three-column grid that is easy to navigate The  footer design  includes all essential contact information, making it simple for customers to get in touch or visit Like what you see? Build your own AI website using this same template. Template name:  Cake shop website template AI website trends to know AI is shaping the way we design, experience and discover websites. Keeping up with these shifts means understanding the trends that are defining 2025. Here’s what’s taking the spotlight this year: Bold, dynamic design Look out for striking contrasts, oversized fonts and raw design styles like digital brutalism making a comeback. Elements like glassmorphism, dark mode and fun micro-interactions are also trending, giving sites a more engaging and immersive personality. Try it on Wix : Use features like transparent layers, sticky scrolling and custom animations to bring bold designs to life effortlessly. "AI in web design is redefining who can build a professional online presence. At Wix, we see AI as a powerful tool that removes the technical hurdles, allowing anyone—regardless of experience—to create a website that’s both beautiful and optimized for success. From intuitive design suggestions to built-in SEO enhancements, AI isn’t just making web design easier; it’s making it smarter." - Sharon Hafuta, SEO blog editor at Wix Learn more: How does an AI website builder work? AI-powered layouts and content AI has gone beyond being a behind-the-scenes tool. Now, it’s stepping in as a co-designer, helping to generate layouts, suggest image pairs and fine-tune content based on user behavior. Pro tip : Start with one of the free website themes , then customize layouts, colors, fonts and content to fit your brand—small tweaks can make a standard template feel completely unique. "Now, with the AI text creator, you can generate high-quality, personalized content in just seconds. We're able to achieve this by combining ChatGPT’s capabilities with Wix's expertise in website development. Our content team has enhanced the GPT model to make it more robust and accurate for website content creation." - Oz Golan, product team lead at Wix Personalized user journeys AI is making it easier to create highly tailored experiences for every visitor. Websites can now adapt their content dynamically based on user preferences, past behavior and real-time data. From custom landing pages to personalized pop-ups, this trend keeps visitors engaged and boosts conversions. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals, and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Visual search and AI recommendations Visual search is transforming how users interact with websites. By uploading an image, visitors can instantly find related products, services or content. Coupled with AI-driven recommendations, this tech delivers faster, more intuitive browsing experiences. "While it’s fun to play around with AI-generated visuals and ideas with friends, the real power is in taking it to a practical level. For me, this is where the magic happens." - Ido Kosover, head of Media at Wix Learn more: How to build a website in a day Create your own website with AI   From eCommerce stores to blogs, and portfolios to websites for nonprofits , AI can help you create a website that engages your audience and leaves a lasting impression. Get started using Wix  today.  Check out these AI web design tools  to get started. AI website examples FAQ What's the best AI website builder to use? The best AI website to use depends on your specific needs and goals. However, Wix stands out as a top choice for AI-powered website creation. With Wix, you can lean on AI to take care of your site layout, color scheme and content—while retaining the ability to customize your site however you’d like.   How much does it cost to create a website with AI? Costs vary based on the platform and features. Some, like Wix, offer free basic plans, while premium plans range from $10–$50 per month. Additional costs may include domain registration and hosting — although not with Wix, where hosting is free with all sites and domain registration is included with a premium plan. Do I need coding skills to use AI website builders? No, most AI-powered platforms are designed to be user-friendly, requiring no technical skills. Can AI also generate content for my website? Yes, many AI tools, including those within the Wix editor, can: Write blog posts, product descriptions and landing page text. Suggest keywords for SEO optimization. Generate taglines, headlines and meta descriptions.

  • How to write professional email signatures (with examples)

    A large part of email marketing is setting a good first impression and leaving with a lasting one. However, we can only get so much across these days in our often impersonal, digitally-driven world. So many people do business without ever meeting the person on the other end of the computer. These types of interactions aren’t going to disappear anytime soon, nor should they have to. Instead, as a business owner it should be your duty to leave a lasting impression in every online interaction with a professional email signature. That's why it is so important to connect your email to your Wix website . A well-written email signature can say a lot about a person or business without taking up too much space. It’s basically a digital business card . It provides a way for you to be contacted and also for you to share other important pieces of information like your business website . Below, we’re going to give you some top tips on how to write great email signatures to leave lasting impressions. What is an email signature? An email signature, sometimes referred to as a digital signature or signature block is a piece of text that is added to the end of an email. It contains contact information and sometimes other pieces of relevant content pertaining to a person's or brand’s online presence - such as graphics showing portraits or a logo design . Some countries have regulations that require that each business email has a proper email signature containing specific pieces of information for all company-related emails. Email signatures: Importance and benefits Even if you live somewhere that doesn’t require an email signature for business-related communications, it’s a very good idea to create one in order to place at the end of your emails for a couple of reasons: Shows professionalism and willingness to communicate further. Great resource for branding and recognition. Free promotional tool for your business, website, or other CTA . Sometimes serves as the last impression between you and the recipient. The perfect place to add social media icons so others can follow you or your brand. 9 tips on how to write professional email signatures: While it may sound like you simply need to write a couple of things about yourself or your business and slap it to the end of every email, there are some practices that will help you along the way. Below, we’ll give you some tips to consider while you’re creating your own email signature. Keep it simple: There’s nothing wrong with staying minimal with your email signature, foregoing a photo or a logo. An effective email signature can be simple as long as it’s approachable and provides the essentials. If you are going to go the minimalist route, just make sure that the information you do place in your digital signature has the most impact. An example of a great, minimalist email signature example is below, showing only the name prominently displayed in bold, along with the job title and two contact methods. Don’t write a book: Following along with the previous tip, remember that sometimes less is more. Don’t write too much information. If you have a lot of things you want to share, you can create a website and keep it all somewhere else. Then, insert a link to this information in your email signature. Adding a large block of text in general to an email signature will have the recipient’s eyes glazing over in no time. Use color to accent, not showcase: There’s absolutely nothing wrong with adding some color to your email signature. In fact, it’s encouraged. However, it’s important to note that the use of color can be used to both your advantage and disadvantage. It can show personality, or to highlight the most important pieces of information you want to share. However, with all of your text in one uniform color, no single element will stand out amongst the rest. Stay in the (font) family: While your favorite font combo of Comic Sans and Times New Roman works for your personal computer notes, believe us when we say no one else wants to see them, especially when it comes to your business. The fonts you choose should be legible and similar to one another. If you’re looking to differentiate your fonts, you can use different weights of the same font family to stay consistent and avoid any visual messiness. Whether it’s your website or your professional email signature, we have just the article if you want to know how to choose the best fonts . Use social media icons: While adding links to your social media profiles in your email signature is 100% optional, if you are going to do it, opt for using icons instead of text links. It should be a bit obvious as to why, but adding 2-4 separate text links to the end of your email signature will look cluttered. This also adds unnecessary bulkiness to your overall signature. Using small social media icons that have individual links allows you to avoid this. Having your social media linked in your email signature is a good practice in general for email marketing . If someone follows you on social media based off of clicking a link from your email signature, it’s a sign that you’re strengthening your relationship with that person. Add graphics: The saying “a picture is worth a thousand words” can be aptly used here. Whether it’s your own photo or your business logo, a graphic will draw the eyes of a recipient to it and you’ll have a better chance of them actually reading your signature text. Be mobile-minded: Just like websites, it’s important to expect your email signature to be viewed and interacted with on a mobile device. This may require you to adjust the structure or design of your signature so it doesn’t have any alignment issues, given that the screens on mobile devices have a shorter width than that of a computer screen. Place the most important info first: Just because you’ve worked hard on your email signature doesn’t mean it’s going to be an effective one. We live in an age where ads are everywhere. So much so that we tend to tune them out without realizing it. Not only that, readers also tend to move on quickly after they’ve gotten the information that they want. This means it’s super important to get your message across as quickly as possible, which includes prioritizing your most crucial pieces of information at the top of your signature. It will more than likely be your name/title, but it could also be your business name. Follow this with something like your website address or contact number. However you decide to order the information is up to you. It’s all about what you want the reader to know most. Have your signature pieces fit together like a puzzle: After you’ve decided what your digital signature will consist of, you want to look at all the pieces and make sure they look like they belong together. This is not just in terms of alignment, but also that the information presented isn’t too dense or imbalanced. If it feels cramped, consider rearranging the placement of things for a bit more freedom. Get inspired by email signature generators and creation tools We can give you tips until we’re blue in the face, but you may need to get your hands digitally dirty before you get a good idea for creating your own. Here are just a few sites you can check out to create yours for free. Mail Signatures - This is a free, no frills, and straightforward generator for those who want a simple email signature. Design Hill - This digital signature generator offers some advanced controls, but also come with a few hoops to jump through to get a free email signature. MySignature - A very easy to use generator to help you create professional email signatures. It will come with a small, “Create your own signature” ad at the bottom unless you pay to remove it. Wisestamp - One of the more robust options available, Wisestamp requires you to create an account to receive your free signature. The paid option offers an assortment of additional features. So whether you want to play around with free options or pay up to make sure you have everything you need for your professional email signature, you’re not stuck without options.

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