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The perfect domain is just a click away:   claim your domain →  If you're wondering 'Can you buy a domain name forever?', the short answer is no—but also, sort of yes. Say you’ve just come up with the perfect, catchy, memorable name for your website. Naturally, you want to lock it down so no one else can snag it. But realistically, can you buy a domain name forever? Technically, when you create a website , you can’t buy a domain name outright in the same way you buy a house or a pair of shoes. It’s more like a lease. However, with the right strategy and auto-renewals, you can essentially keep that domain for as long as you want (or as long as the internet exists). In this article, we’ll break down exactly how domain registration works, why "forever" isn’t really an option and the smart ways to make sure your domain stays yours for the long haul. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: can you buy a domain name forever? Short on time? Here’s what you need to know about keeping your domain name for the long term: Feature The reality Ownership You rent the domain from a registrar; you don’t own it permanently. Max registration Most domains can be registered for up to 10 years at a time. "Forever" plans Some registrars offer "lifetime" deals, but in practice they just automate renewals for you. The solution Set up auto-renewal and keep your payment info updated. Risk factor If you miss a renewal payment, your domain could go back on the open market. What is a domain name? Think of a domain name as your address on the internet. If your website is your house, the domain name is the street address people type into their GPS (or browser) to find you. For example, wix.com  is a domain name. Behind the scenes, computers use complex strings of numbers called IP addresses to communicate. But because humans aren't great at remembering strings like 192.0.2.1 , we use domain names instead. When you "buy" a domain, you are registering that specific address with an organization called ICANN (Internet Corporation for Assigned Names and Numbers). They manage the central database of all web addresses. You pay a registrar (like Wix) to reserve that name for a specific period, usually between one and ten years. Learn more: How to choose a domain name How much does a domain name cost Benefits of holding on to the same domain name While you can’t technically buy it forever in one transaction, keeping the same domain for decades is incredibly valuable. Stability matters for a number of reasons: 01. Builds brand authority If you change your business name or URL every few years, it’s hard for customers to trust you. A long-standing domain signals that you are established and reliable. It’s a stamp of legitimacy that tells visitors, "I'm here to stay." “If we were a smaller company, we probably would have been encouraged to look for a new domain, but the costs of change and potential traffic loss weren't worth it. The value of our domain is purely from the branding perspective. We could move the whole content, redirect all the SEO value and links we have, but the branding is what makes the domain name important to us.” - Kacper Rafalski, Demand Generation Team Leader at Netguru 02. Strengthens SEO rankings Search engines like Google tend to trust older domains that have a history of good content and steady traffic. If you switch domains, you essentially reset the clock on your SEO efforts, losing the "juice" you built up over the years. Sticking with one URL helps you climb the search results and stay there. 03. Consistent traffic Direct traffic, i.e. people typing your URL directly into their browser, is gold. If you’ve printed your URL on business cards, shared it on social media or have it linked on other websites, changing it means all those potential visitors hit a "404 Error" page. Keeping your domain ensures you catch every single visitor. Learn more: what is a URL? Can you buy a domain name forever? Common challenges explained Since true "forever" ownership doesn't exist, you need to be aware of the hurdles that could cause you to lose your domain: Expired credit cards This is the number one reason people lose their domains. You register a domain for five years, forget about it, and in that time, your credit card expires. When the renewal date hits, the payment fails and the domain eventually drops back into the public pool. Learn more about domain expiration . Registrar bankruptcy It’s rare, but it happens. If the company you registered your domain with goes out of business, complications can arise. Usually, ICANN steps in to transfer domains to a new registrar, but it can be a headache you don’t want to deal with. Learn more: how to transfer a domain . Missing renewal emails Registrars send plenty of warnings before a domain expires. But if you used an old email address you no longer check, or if those emails go to spam, you might miss the memo entirely. You may also be interested in: Dropped domains Parked domains Examples of domain names with longevity Most domain names are only registered for one year at a time, with 60% of .com domains lasting no more than one year before expiration or renewal. Moreover, under current policies, the maximum registration period for any domain is 10 years at a time before it must be renewed again. However, some domains have been around almost as long as the public internet itself. These examples prove that while you can't buy "forever," you can certainly hold on for a lifetime. Symbolics.com:  Registered in March 1985, this was the very first .com domain ever registered. It is still active today. IBM.com:  Also registered in 1986, showing that big brands understood the value of digital real estate early on. Wix.com:  We’ve held onto our domain since 2006, building a reputation and authority that helps millions of users create their own sites today. These sites prove that with simple management, a lease can effectively become permanent ownership. Learn more about the domain lifecycle . Can you buy a domain name forever? Let's find out Ready to secure your name for the long haul? Here is the step-by-step game plan to get as close to "forever" as possible. Choose a reliable registrar Max out your registration period Turn on auto-renew Keep your contact info current Add a backup payment method 01. Choose a reliable registrar Start with a trustworthy registrar that is accredited by ICANN. You want a company with a solid track record, good support and transparent pricing. Wix offers easy domain name search and registration, making it simple to find and lock down your ideal name. Learn more: how to choose a domain registrar . 02. Max out your registration period Most registrars allow you to register a domain for up to 10 years at a time. If you are serious about this business, don’t go year-to-year. Pay for the full decade upfront. It saves you the hassle of annual renewals and locks in the price. “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” - Ofir Gvili, Domains PMM at Wix 03. Turn on auto-renew This is non-negotiable. Go into your account settings and ensure "Auto-Renew" is toggled on. This grants permission for the registrar to charge your card automatically when the time comes. Learn more about best domain registrars . 04. Keep your contact info current Make a calendar reminder to check your domain settings once a year. Ensure your email address and phone number are up to date so you receive renewal notifications. 05. Add a backup payment method Don’t rely on a single card. Add a secondary credit card or PayPal account to your file. If your primary card fails, the system can try the backup, saving your domain from accidental expiration. You may also be interested in: Domain flipping Domain history How to buy a domain name that lasts with Wix When you buy a domain name with Wix, you get a simple, secure foundation for your online presence from day one. Wix simplifies domain registration for your business, making it easy to find, register and manage your domain in one place. With secure domain registration backed by SSL certification, your site and visitors are protected from the moment you go live. Plus, Wix offers quick domain registration, so you can lock in your web address fast and focus on building, growing and protecting your website with confidence. Learn more: How to get an SSL certificate How much does an SSL certificate cost? Can you buy a domain name forever FAQ Can I buy a domain name permanently? No, you cannot buy a domain permanently in a single transaction. The domain name system works on a renewal basis, similar to renting an apartment. However, you can renew it indefinitely. As long as you keep paying the renewal fee, the domain is yours. What happens if I forget to renew my domain? If you miss the renewal, your domain enters a "grace period" (usually about 30 days) where you can still renew it without penalty. After that, it may enter a "redemption period" where retrieving it costs extra. If you still don't act, the domain is released back to the public, and anyone else can register it. Are there "lifetime" domain registration services? Some companies market "lifetime" domain registration. Be cautious with these. Usually, you pay a large upfront fee, and the company promises to handle the annual renewals for you. The risk is that if the company shuts down, your "lifetime" deal disappears with them. It is generally safer to manage the renewals yourself through a reputable registrar.

The perfect domain is just a click away: claim your domain →   Your website starts with a name and a good one makes all the difference. Choosing and registering a domain name can feel tricky—names get snapped up fast, extensions can be confusing and tech details can be overwhelming. But it doesn’t have to slow you down. This guide walks you through the process step by step so you can claim a domain that fits your brand, works for your audience and gets your website online. TL;DR: How to register a domain name Registering your domain starts with picking a registrar you trust and a name that perfectly fits your brand. After you make sure it's available and choose the right domain extension just enter your details and complete the registration. Next you’ll connect it to your website or email manage your DNS settings and set up privacy protection. Don't forget to keep an eye on renewals to stay in control. While you can also transfer domains or buy pre-owned ones staying on top of management and security is what makes it work for your business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: How to pick a memorable, brand-ready domain name How to check availability and what to do if your preferred domain is taken Free vs paid domains and understanding long-term costs How to choose the right domain extension How to transfer a domain without downtime Common security risks and how to protect your domain What happens after registration, including DNS setup, renewals and ownership Legal considerations, including trademarks, copyrights and compliance What is a domain name? What is a domain name , exactly? This term describes the address that you type into a browser to arrive at a website. It is essentially a website’s home, so every domain is unique. An example is www.wix.com. Domain names were created so people could more easily access a website’s Internet Protocol (IP ), a string of numbers representing individual websites. Every URL has an IP address, and unless you are a computer, a domain is much simpler to remember than a string of numbers. For example, take the IP address 185.230.63.164: to most, this is just a complicated string of numbers. Its domain name, wix.com , is not only easy to remember, but it also conveys a distinct brand that numbers cannot. How to register a domain name Select a domain registrar Choose the best domain name Check the availability of your domain name Select your domain extension Enter your details Purchase your domain To register a domain,  choose a trusted registrar, pick an available name and extension, enter your contact and payment details and complete the purchase. Connect it to your website or email and enable privacy and auto-renew to keep it secure. 01. Select a domain registrar Before you can start choosing a domain name, you need to first know where and how to buy a domain name . A domain registrar is a company that reserves and manages domain names. While the Internet Corporation for Assigned Names and Numbers ( ICANN ) manages all domains worldwide, a registrar deals with ICANN on your behalf. When picking a domain registrar , choose a company with a good reputation reliable customer support and strong security. Check out their domain extensions renewal policies and transfer rules. See if they offer extras like email hosting or SSL certificates. Make sure they’re ICANN-accredited and offer privacy protection to keep your personal info safe. When choosing among the best domain registrars , keep in mind: Customer support: Check if the registrar offers 24/7 support, accessible via phone, live chat or email. Reliable customer support can be crucial if you encounter technical issues or need help managing your domain. Range of domain extensions: Consider the variety of domain extensions (TLDs) available, especially if you're interested in less common or niche extensions, such as .tech, .ai or country-specific domains. Additional offerings: Look for value-added services such as web hosting, email hosting, SSL certificates and a free website builder , which can simplify managing your online presence in one. Reputation: Research the registrar’s reputation by reading customer reviews and checking industry ratings. A trustworthy registrar with a good track record is less likely to experience outages or take unexpected actions like domain locking or price hikes. Security: Consider the infrastructure the registrar has in place to ensure your domain is secure. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure you understand how to secure your domain. Privacy:  Look for a registrar that offers domain privacy protection to keep your personal information safe from public Whois searches. With Wix you can opt for domain privacy  for no extra fee, when you register your domain. ICANN accreditation:  Choose a registrar accredited by ICANN to ensure they follow industry standards and operate legitimately. Renewal fees: Pay attention to the renewal costs of your domain. While initial prices are often low, you’ll need to renew periodically, so understanding ongoing fees is important to avoid surprises. Learn more: how much does an SSL certificate cost? Tip: With Wix, you can get a unique domain and create your site all in one place. When you upgrade to a premium plan , you’ll even get a voucher for a free domain name for your first year. All Wix sites come with SSL and TLS protocols for added security plus you can set up a custom business email to help you build your brand. Register your domain →   02. Choose the best domain name You must consider many factors when choosing a domain name for your site. First, select a name that reflects your brand’s tone and messaging. Stick to a name that is short and catchy, so that people can easily remember it, such as nbc.com. To improve your SEO efforts, you can incorporate an associated keyword into your brand’s domain name, too. Basic rules for a valid domain name When selecting a domain name, it’s important to follow these basic rules to ensure it’s functional, professional and compliant with domain standards: No spaces : Keep your domain as one continuous string of characters. Stick to letters, numbers and hyphens : Special characters like @ or % aren’t allowed. Use hyphens wisely : Avoid placing them at the beginning or end and don’t use multiple hyphens in a row. Stay within the character limit : Each section of your domain can be 3–63 characters with a total length of up to 253 characters. Case doesn’t matter : Your domain works the same in uppercase or lowercase. Tips for a memorable and brand-friendly domain Keep it short and simple : Choose a name under 20 characters so it’s easy to remember and type. Align it with your brand : Your domain should reflect your business name or purpose to strengthen your identity. Avoid tricky combinations : Watch how words flow together to prevent accidental or confusing meanings. Stick to standard spellings : Creative spellings can be fun but might make it harder for people to find you. Try not to overcomplicate things either, as Lindsay Sutula, founder and CEO of Top Fox Marketing, says as she prioritized three key factors: simplicity, memorability and alignment with their brand identity. According to Lindsay: "I wanted a name that was easy to spell and remember, especially in an age where a strong online presence is critical. The domain had to resonate with our audience and reflect the essence of what we do-helping businesses navigate the complexities of digital marketing with clarity and strategy." Tip : Try using a website name generator to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain or the best .com alternatives (according to other business owners). 03. Check the availability of your domain name Existing companies may already own your preferred domain names which is why it's important to check for availability. Try out an unlimited number of options for free on a domain name search platform. If your desired name is unavailable, the tool will come up with additional ideas. You can also play around with alternatives with a domain name generator until you find the perfect one. Once you've chosen your name and completed the process of registering it, your details including your name, email and phone number, will be submitted to the WHOIS database. This is a global resource which is publicly accessible and can be queried through the WHOIS protocol (this just means sending a request to the WHOIS server to deliver all of the stored information for a specific domain name) or through an online tool which can send the query. This information can be useful when pursuing intellectual property rights, and cybersecurity threats arising from domain name abuse or hacking. In order to run a WHOIS search, simply use Wix's Whois Lookup tool. You can block access to your information being public accessible via the WHOIS privacy protocol. This involves paying an extra fee to replace your contact information as the domain owner with a third party service. This service will then handle any messages or requests made to you via WHOIS. However this is generally not recommended for public service websites or businesses required to provide contact information. 04. Select your domain extension According to Nick Drewe, the Founder & CEO of Wethrift, Consider the extension. While .com is the go-to, don't shy away from specific ones like .store or .tech if they fit your niche. Lastly, avoid numbers and hyphens. They often confuse people—"Is that 'five' or '5'?" Plus, they just don't look as clean or professional. Understanding domain extensions and TLDs Also known as top-level domains (TLD), domain extensions quickly identify certain website elements such as purpose, owner or geographic location. There are five official types of TLDs, with generic top-level domains (gTLD) accounting for the majority of the 366 million registered domains worldwide. The most popular gTLD choices are .org, .com and .net , making them the easiest to recall. Other specific and significant domain types besides the classic .com , .co , or .net are some of the most popular domain extensions. Other specific and significant domain types besides the classic .com, .co or .net are also gaining traction. For example, .ai , originally a country code TLD for Anguilla, is now widely adopted by artificial intelligence startups and tech-forward companies due to its relevance and memorability. With over 20,000 new registrations each month, this extension continues to grow in popularity as AI-driven businesses look for names that reflect their niche. Other options include .edu and .gov. Country domain extensions, also often known as country code top level domains ( ccTLD s), are a popular choice as well, such as . co.uk (United Kingdom) or .de (Germany). You can check out ICANN’s complete list of domain extensions here . Second-level domains Generally the name you place before your extension, is referred to as the second level domain. So for example, in www.wix.com the second-level domain is "wix." Our domain name "wix.com" is registered with the ".com" top-level domain extension, which is managed by the Internet Assigned Numbers Authority (IANA) and is one of the most commonly used top-level domain extensions for commercial websites. If your domain name is already taken, try it out with a different extension—you may find an available option. However, keep in mind that an extension like .org is better used for nonprofit organizations, while .com usually represents for-profit companies. Learn more with our guide to domain extensions , what .com is and what .net is . 05. Enter your details Once you’ve selected a domain name for your site, claim it before someone else does. Start by entering accurate contact details—your name, address, email and phone number. This information is essential for managing your domain and staying compliant with ICANN regulations. Double-check everything to avoid issues with renewals or updates later. Next, add your billing details to complete the registration. Make sure your payment info is current to avoid any delays. Many registrars offer an auto-renewal option, which is a great way to ensure your domain stays active without interruptions. With your details submitted, you’re ready to finalize your purchase and officially own your domain. 06. Purchase your domain Here’s how to register a domain name with Wix: Head over to the domain registrar. Type in your preferred domain name and click Search . If your name is available, click Get It to proceed. If not, browse the additional ideas or type another option into the search bar. Once you’ve found a domain name that suits your site’s needs, click Get It . Next, decide whether you’d like to register for one, two or three years. The longer your registration period, the more money you save each year. Once you’ve chosen, click Continue and continue to checkout. Connect the domain name to your site and share it with your desired audience, be it friends and family or an internet niche. Types of domains Top-level domains (TLDs)  are the last part of a domain name and the highest level in the Domain Name System (DNS) . They include: Generic TLDs (gTLDs):  Non-geographic domains for general use, like .com, .net and .org. There are over 1,500 gTLDs available. Country-code TLDs (ccTLDs):  Geographic domains for specific countries, like .uk, .ca and .au. There are over 300 ccTLDs. Internationalized TLDs (IDN TLDs):  Domains in non-Latin scripts, such as Arabic, Chinese or Cyrillic, to make the internet more accessible globally. Test TLDs:  Used to test new domains before public release, not intended for general use. Learn more: Domain lifecycle What is a domain registrar? Answering 12 web domain-related questions you’re probably too shy to ask What happens after you register a domain Registering a domain is only the starting point. Once it's yours, it's time to put it to work by connecting it to your website or email service. This is done through DNS settings, which act like a map telling the internet where to find you. If you're using a website builder, this step is usually handled for you. If not, you can manually update your nameservers or DNS records to get everything connected. Next, lock down ownership basics. Turn on auto-renew so you don’t lose the domain by accident and enable domain privacy to keep your contact details out of public records. Many domains are lost because renewal emails went to an outdated address or payment failed. Taking five minutes to confirm renewal settings can save you from expensive recovery fees later. Lastly, take a moment to learn where to manage your domain. You should know how to update DNS, change contact info and review renewal dates. Treat your domain like a long-term asset, not a one-time purchase. Domain ownership and management Registering a domain gives you the exclusive right to use it, but only for the period you’ve paid for. Most domains are registered for one to ten years and ownership is maintained through timely renewals. If you renew on time, nothing changes. If you don’t, the domain doesn’t disappear instantly. It usually enters a short grace period, then a redemption phase where recovery gets more expensive, and finally it can be released back to the public. Active domain name management is key to keeping ownership intact. This means tracking expiration dates, enabling auto-renew and knowing exactly where your domain is registered. Many domains are lost simply because renewal emails were missed or went to an outdated inbox. Management also includes DNS control, transfers and registrar changes. You should know how to update name servers, lock your domain to prevent unauthorized transfers and move it if pricing or service isn’t working for you. Domain security and potential risks Domains are a common target for bad actors because they can unlock your website email and brand trust all at once. Your biggest risk is account security. If someone gets into your registrar account through a weak password reused credentials or a hacked email they can change your DNS settings redirect traffic or even transfer the domain away from you. Recovering your domain after a takeover is a long process. It can involve identity verification registrar disputes and working with registries. While this is happening your website and email might be offline or misused. If you didn't have the right security steps in place you may not get your domain back at all. Your registration details can also be a hidden risk. Incorrect or outdated contact info can block renewals prevent transfers and cause you to fail ownership checks. Many registrars use email verification for important actions. If that email address doesn't work you can lose control without even knowing it. Transferring a domain later You’re not stuck with one registrar forever. Domains can usually be transferred after they’ve been registered for 60 days as long as they’re unlocked and you have the authorization code. Transfers are common when people consolidate services, find better renewal pricing or move their site to a new platform. The process is simple but time-sensitive. Transfers typically take a few days and require approval from both registrars. During this time, your website and email usually stay active, but mistakes like expired domains or incorrect contact emails can cause delays. Before you transfer, check renewal dates and fees. Some registrars add a year to your registration during transfer while others don’t. Planning ahead helps you avoid downtime and unexpected costs. Buying a domain that’s already taken If your ideal domain is unavailable it doesn’t always mean it’s gone for good. Many registered domains aren’t actively used and you can get them through the aftermarket. These domains are sold by their current owners often at higher prices based on demand length or keyword value. Before buying do your research. Check how the domain was previously used confirm it hasn’t been associated with spam or penalties and understand its true market value. Prices can range from reasonable to extremely high so you need to know when to walk away. In many cases a smart alternative name or different extension can perform just as well without the risk or cost. The goal isn’t owning the “perfect” domain at any price it’s choosing one that supports your brand and growth without creating unnecessary friction. Learn more: How to check if a domain name is available How to check domain authority Free domain name registration Here are a couple of ways to get a free domain name: Register a free subdomain . A subdomain is a prefix on a domain name that connects independently functioning sites. Certain hosting platforms and site builders offer users a fully-functioning website for free with a customized subdomain. For example, if you're learning how to build a website with Wix AI website builder , you can publish it for free using a URL like this: username.wixsite.com/siteaddress . Take advantage of free web hosting . Several hosting sites offer free customized domain registration with purchase, giving you a professional online presence without the cost. How much does a domain cost? While you can get a domain for free, you may want to purchase one instead. A free domain will contain a designated prefix of the registrar, which is best if you’re establishing an online presence or only temporarily need a website. If you want your website to professionally stand out and grow with your brand, however, then invest in a domain name. With Wix, the cost of a domain name depends on several factors, including: The plan you purchase Domain extension Local currency Local VAT laws However, all Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about domain name costs in detail, to understand what’s right for you and your business. Learn more: How much does a domain name cost Domain extension Typical use Starting price for 1 year at WIx Availability .com Commercial businesses, personal brands $9.90 Highly popular, often limited .org Nonprofits, charities, open communities $14.95 Moderately available .net Tech companies, networking services $14.95 More available than .com .co Startups, entrepreneurs, modern brands $30.95 Good availability . co.uk UK-based businesses or audiences $14.95 Widely used in the UK .de Germany-based businesses or audiences $14.95 Widely used in Germany .shop eCommerce stores, retail businesses $45.95 Generally good availability .online General online presence, portfolios, blogs $36.00 Generally good availability .biz Businesses and commercial use $15.95 Alternative to .com for businesses .info Informational sites, resources $16.95 Good for informational content .tech Technology startups, projects $40.00 Trending with tech-focused businesses The information presented in this table is true as of January 19th, 2026 unless mentioned otherwise. In general, some other factors to consider that can impact the cost of a domain include auto-renew costs, privacy and protection costs and transferring domains. For example, you can also purchase a domain that already exists from another person or business. This is why having a desirable domain name can be good for your bottom line—if you ever want to sell it, you can make significant money. For example, in 2010, CarInsurance.com was sold for $49.7 million as one of the ten most expensive domain names in the world . Domain name and email hosting Domain registration and email hosting are separate services, but many providers bundle them. Email hosting lets you create addresses like info@yourdomain.com, with features such as webmail access, spam filtering, virus protection and email forwarding. Bundling domain and email hosting can simplify setup and management. When choosing a provider, it’s also important to compare domain pricing , as costs can vary depending on the registrar, extension and registration length. With a website builder like Wix you can easily connect your domain and business email  for a professional business website and streamlined brand building experience. Learn more: Does Wix have email for my business? Legal considerations when registering a domain Choosing a domain comes with legal responsibilities. Domains can create conflicts with trademarks, copyrights or local regulations if you’re not careful. Understanding these rules protects your website, prevents disputes and keeps your domain fully under your control. Trademarks and intellectual property Before you register a domain, do a quick trademark check. Even if a domain is available it could still infringe on another brand or product in your industry. A good place to start is your country’s trademark database. Remember to look for similar names not just exact matches. If you use a name that clashes with someone else’s trademark you could end up in a legal battle and lose your domain. Copyright considerations Steer clear of any copyrighted names, slogans or logos. This means staying away from famous phrases found in books, movies or software. Even short phrases can be protected if they’re unique to another brand. Stick to original names for your domain to avoid legal headaches and keep your site fully under your control. Accurate registration information ICANN needs your domain registration to have the right contact info, like your name, address, email and phone number. If things are out of date or wrong, you might run into trouble renewing your site, moving it or winning a dispute. Understanding registrar policies Each registrar has its own set of rules for things like renewals, transfers and domain locks. Give these terms of service a quick read so you’re always in the loop on how your domain is handled. We recommend turning on auto-renew and privacy protection—it’s an easy way to secure your ownership and keep your personal info hidden from public WHOIS records. Domain disputes and UDRP If a company claims your domain infringes on their trademark you might face a Uniform Domain-Name Dispute-Resolution Policy (UDRP) claim. A UDRP is a process for settling trademark disputes and can force a transfer or cancellation of your domain. If this happens to you acting quickly with the right documents and understanding the process will help you keep it. Local regulations Country-specific domains (.uk, .de, .ca) often have eligibility rules. Some require proof of residency or business registration. Check local rules before registering to make sure your domain remains valid and avoid losing it unexpectedly. Avoiding cybersquatting Never register a domain just to resell it to another company. Cybersquatting is illegal and can lead to lawsuits, fines and forced domain transfer. Focus on choosing names that align with your brand, project or purpose to stay compliant and avoid legal issues. How to register a domain name FAQ Can I register a domain name for free? Some domain services provide free domain name registration. However you'll then have limited control over ownership of the name, and you may have to accept advertising and other conditions in exchange for a free name. How much does domain name registration cost? It varies between providers. Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. How to register my domain name? Choose a domain registrar, the purchase and pricing plan you want, then choose your name. Can I register and own a domain name for forever? Generally, no. Registering a domain name does't constitute ownership of that name, it generally means you're renting it for an agreed period and it will need renewing every set number of years, according to the contract between you and your domain registrar or website builder. How to register a domain name for free? With Wix you can register a domain name for free with a paid plan, or use another free domain registrar. How to register a domain name online? To register a domain name online, you'll need to use an online domain registrar, like Wix and then follow the steps provided for registration. Can I permanently buy a domain name? No, it's not possible to permanently buy and own a domain name. They work on a leasing arrangement. They longest they can be registered for at a time is ten years and most are renewable every 1-2 years. ICANN sets the ten year limit to prevent individuals or businesses buying and hoarding domain names. It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. How long do you own a domain name for? No one ever owns a domain name. They can be registered, aka leased. The maximum they can be leased for at one time is ten years. What makes a domain name valid? To be valid a domain name must meet naming protocols and be unregistered. For example, it can contain letters (English) and numbers but not special characters. It should include a recognized domain extension. Should I register my domain with an eCommerce hosting solution? If you’re planning to start an online store, consider registering your domain with an eCommerce hosting solution . This can streamline the setup process, ensuring compatibility with tools like inventory management and payment processing, while also offering a unified solution for your business. What's the easiest way to register a domain? The easiest way to register a domain, is to do it while you're building your website. If you're creating a site with a website builder you can do a domain name search, pick your name and domain extension and register it in minutes.

Ready to let your work shine? Build your portfolio →   A great marketing portfolio is one of the most effective tools for advancing your career, and creating one is easier than you think. Forget about attaching files to emails or sending clunky PDFs. Building a portfolio website gives you a professional way to present your work and skills all in one place. Portfolios aren't just for designers or artists. For marketers, they offer a powerful way to show how you think and what you can achieve. This guide will walk you through what to include in your marketing portfolio and provide inspiring examples to help you create a site that gets you noticed. Learn more: How to make a portfolio Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to create a marketing portfolio A marketing portfolio is a collection of work samples that showcase a marketer's skills, experience and accomplishments. It can be used to apply for new jobs, attract new clients or simply demonstrate one's expertise in the field. Include a short bio, resume, contact info and a few strong work samples with explanations, data and testimonials. Even if you’re just starting, mock projects, volunteer work or freelance gigs can help you build a solid foundation. Use a portfolio builder like Wix to create a clean, professional site fast. You’ll get customizable templates, mobile-friendly layouts and AI tools to help organize your work. What should a marketing portfolio look like? Portfolio basics How to do it Pro tip Short bio Write 2–3 sentences about your background, interests and what drives your work Add a mission statement that reflects your values and focus Resume Include a clear, updated resume with key roles, skills and achievements Highlight results using numbers and outcomes Contact info Add a contact page, email address, social links and a simple contact form Make it easy to find—also include it on your About page and footer Work samples Pick 3–5 of your best projects with strong visuals and real results Prioritize work with measurable impact or creative solutions Process explanations For each project, explain the goals, your role, the strategy and the results Use bullet points or short paragraphs to keep it scannable Testimonials Ask past clients or team members for 1–2 sentence quotes about working with you Place next to relevant work to build trust Awards and recognition List any industry awards, press mentions or certifications Use logos or badges to make it visual Printable version Create a simplified PDF with a cover page, resume and top work samples Keep it short and brand it with your logo or personal style Learn more: Best portfolio website builders Marketing portfolio examples Portfolio websites   Web portfolios   How to create a marketing portfolio Here’s how to build a marketing portfolio—the type of website that presents your work in the best light and captures the attention of your audience: Choose an online platform Create a compelling homepage Design a strong About page Showcase your best samples Explain your work process Make yourself easy to contact Regularly update your marketing portfolio 01. Choose an online platform Pick an online platform that lets your marketing portfolio look sharp and professional without extra hassle. Choose one with customizable free website themes designed for marketers, so you can easily showcase projects, results and skills in a clear, organized layout. Make sure it loads fast and works smoothly on phones, tablets and desktops, so visitors get a great experience every time. A convenient way to get started with your online portfolio is to create a website for free using Wix. The entire process of learning how to build a website , from inception to publication, is completely free, and there’s a wide selection of portfolio templates that you can customize according to your needs. You've also got AI-powered portfolio tools, including an AI website builder and tools for auto-arranging your photos into projects. Test drive the AI website builder. Building a portfolio with Wix includes a domain name , secure web hosting and robust security infrastructure . 02. Create a compelling homepage As you build your portfolio website, remember your homepage sets the tone. It’s the first impression people get of your work, so it needs to communicate who you are and what you do in just a sentence or two. Think of it like a professional model portfolio —immediate impact, no fluff. Check out these web design portfolio examples to get a feel for how others introduce themselves clearly and confidently. Keep the layout clean. Avoid walls of text, jarring color combinations or too many visuals competing for attention. Your homepage isn’t where you show everything—it’s where you point people in the right direction. Make sure it links clearly to your portfolio page and work samples. You’ll also want to guide visitors with simple calls-to-action near the top of the page. A button like “Contact me” or “See my work” helps turn curiosity into connection. A good homepage doesn’t beg for attention—it channels it. Learn more: How to make a UGC portfolio How to make an interview portfolio How to make a communications portfolio How to make an engineering portfolio 03. Design a strong About page Don’t forget to include an About page as well. This is where you can place your professional bio , resume and links to your LinkedIn page and other relevant social media profiles. This page should summarize your professional experience and highlight your achievements in a way that sets you apart from others in the field. Ideally, it will explain how you got to where you are today and the purpose behind your work. You can also include a handful of customer testimonials to add credibility to your claims and for "proof points". 04. Showcase your best samples Here comes the meat of your marketing portfolio: your work samples. Begin by creating a separate page titled Portfolio or Work. This will be the canvas for presenting your most successful projects. Most likely, you’ll have several projects to choose from. Rather than attempt to showcase all of them, carefully select the ones that best represent what you’re capable of. Remember, quality is better than quantity here. First, site visitors won’t want to sift through dozens of samples in search of your best work. Second, an in-depth analysis of 5 projects is far more compelling than a minimal commentary on 50. If you’re stuck on which samples to include, consider the following: Prioritize examples with great results: As you scan past projects, start with the ones that delivered the strongest outcomes. Look for measurable data and impressive metrics, anything that shows impact. For example, “increased organic traffic by 60%” or “grew membership by 25%.” Include specific numbers wherever possible to highlight measurable results. Showcase your most innovative ideas: Perhaps you helped orchestrate a project launch, managed a successful rebrand or introduced a new marketing channel to a client. Providing such an example in your portfolio can emphasize your creativity, outside-the-box thinking and project management skills. Highlight an integrated marketing campaign: If you’ve successfully pulled off a complex digital marketing project—for instance, a campaign that integrated website content, social media content, email marketing and more—you should absolutely highlight that in your marketing portfolio. This will show that you are a strategic thinker and know how to target different audiences across a wide range of channels. Add case studies for each project To give each sample depth, create a short case study using the STAR format (Situation, Task, Action, Result). Explain the project’s goals, your specific role and responsibilities, the challenges you faced and the final results. Concrete numbers and insights help readers understand how you work and the value you add. Include the client or industry and the tools you used in each case study. Add visuals Strengthen each sample with visuals like images, videos, screenshots or infographics. These make your work more engaging and easier to understand—especially when displaying complex campaigns or creative assets. 05. Explain your work process Selecting your work samples might be the trickiest part of creating your marketing portfolio, but it’s not the final step. To do justice to your experience, you’ll need to explain the context behind each project. You can place these explanations side-by-side examples of your work, or share case studies and other insights on your website’s blog. As you explain your work process, be sure to include the following elements: The goals behind each project Your role and responsibilities The challenges you faced and how you overcame them An overview of the process from start to finish The final outputs and results 06. Make yourself easy to contact Finally, encourage visitors to reach out by placing your contact details in various places across the site. Anticipate where people might look for your contact details, and place the information there. This includes the website’s footer and the About page, as well as a dedicated Contact page. It’s also important to include a contact form on your site. This way, visitors won’t need to copy and paste your email address on a separate tab, but can instead send a message directly through your website.   Make sure to share your portfolio link widely and include it on resumes, professional profiles and email signatures. 07. Regularly update your marketing portfolio Your marketing portfolio should grow with your career. As you take on new projects and build your expertise, make it a habit to update your portfolio regularly. This keeps your work relevant and highlights your current skills. Every time you complete a project or hit a major milestone, add it to your portfolio. On the flip side, if older projects no longer reflect your abilities, remove or refresh them. Regular updates keep your portfolio relevant and ready to impress potential clients or employers whenever opportunity knocks. Updating your portfolio at least once or twice a year ensures it reflects your most recent accomplishments and skills. By consistently refining and improving your portfolio, you'll ensure it remains a true representation of who you are as a marketing professional and what you can achieve. Why you need a marketing portfolio As Hani Safe, product lead (Showcase) at Wix puts it: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." A marketing portfolio is a powerful tool for any marketer wanting to highlight skills and achievements. Paired with a strong resume , it can give your career a serious boost. A resume tells what you do, but a portfolio shows how you do it. That makes your experience more convincing to recruiters and clients. People are more interested when you back up your claims with real results. Whether your focus is SEO, advertising, social media or any other marketing area, your portfolio is where you prove your expertise. Putting your professional portfolio  online shows you mean business and builds trust in your skills. Beyond showcasing your work, a marketing portfolio inspires potential clients or employers. When they see clear, compelling examples, they can picture the impact you’ll bring to their projects. What to include in a marketing portfolio As you start to piece together your marketing portfolio, here’s a quick checklist of the elements you should include: Short bio Your bio is often the first real impression people get, so keep it sharp and personal. Write a short paragraph that explains what kind of marketing you do, who you do it for and why it matters to you. This is your chance to position yourself—not just as someone with experience but as someone with a clear point of view. If you specialize in branding for wellness startups or drive paid growth for eCommerce brands, say it. Add a mission statement if it fits your style. For example, “I help purpose-driven brands turn values into results through clear messaging and targeted campaigns.” A strong bio works like the intro on a professional model portfolio: it sets the tone and helps people understand who they’re dealing with. Resume Instead of linking to a static PDF, turn your resume into an interactive section of your site. Highlight roles that connect directly to your best work and explain the value you brought to each one. Include your job titles, the companies or clients you worked with and 1–2 outcome-based bullets for each. For instance, “Launched paid media campaigns for a boutique fashion brand, increasing clickthrough rates by 47%.” Mention tools you’re comfortable with (like Google Ads, Klaviyo or Webflow) and certifications that help validate your skills. A downloadable PDF is still a good backup—especially for recruiters—but let the live version do the talking first. Contact details Make it easy for people to reach you no matter where they are on your site. A contact page is a must—it should include your name, email, a short message form and links to relevant platforms like LinkedIn or Instagram. If your work is visual or campaign-focused, an Instagram feed can be just as compelling as a project gallery. You can also add a simple contact bar or sticky footer to every page with a “Let’s talk” button. Samples of your best work This section is where your portfolio earns its keep. Create a dedicated Work or Projects page with 3 to 5 strong samples. Each project should include visuals, a short intro and a breakdown of the challenge, strategy and results. For example, one marketer might show how they led a rebrand for a local gym chain, developing new messaging and a social media rollout that grew membership by 25% in two months. Another might highlight a lead-generation funnel that turned a cold email sequence into a 10% conversion rate. Use performance data wherever possible and keep each story focused. Visitors should be able to understand what you did and why it worked—fast. Testimonials Social proof is one of the strongest assets on a portfolio site. Include short, specific quotes from clients, collaborators or past managers. A testimonial like “They helped us pivot our digital strategy mid-campaign and still hit our KPIs” is far more powerful than generic praise. Place testimonials alongside the projects they relate to or give them their own section with names, roles and photos if you can. If you’ve done work for recognizable brands say so. It builds trust fast and adds weight to your story. Awards and recognition Awards, certifications and press mentions reinforce your authority without you having to say much. If you’ve earned a HubSpot certificate, completed Meta Blueprint or been featured in a marketing roundup, include those here. Visuals like badges or logos make this section easier to scan and remember. You can also add quick blurbs like, “Named Top Freelancer on Upwork in 2023” or “Featured in DesignRush’s top 10 portfolio websites.” Just like in a professional model portfolio, where brands or editorials add instant credibility, these elements do the same for marketers. Cover page and table of contents For interviews, proposals or client meetings, a downloadable version of your portfolio can still be useful. Create a clean cover page with your business name , role, website and optional logo . Then include a simple, clickable table of contents linking to each section or project. This works well for people who prefer PDFs or need something they can review offline. It also shows that you’ve thought about how your work gets presented—not just online but across different formats. In short, it says you’re organized, professional and ready to pitch. Marketing portfolio examples Once you've selected the elements to include in your marketing portfolio, take a look at these examples to jumpstart your inspiration: 01. Steve Wolf Designs This graphic design and branding studio  builds meaningful brands through design. To generate immediate interest in their work, they place images of their projects front and center on the homepage. Using their online marketing portfolio, they’re able to increase the visibility of their brand and capture the attention of their clients. Looking to start a marketing business ? Our guide has you covered. 02. Taylor Engle Anderson This portfolio site  from Taylor Engle Anderson showcases her work as a writer, editor and marketing and PR specialist. The homepage introduces her professional identity and invites visitors to explore her storytelling, while the site is organized into sections like “Work,” client testimonials, PR offerings, a blog with insights on writing and marketing and opportunities to collaborate or shop. Visitors can view her services, read her blog posts and learn more about her approach to brand storytelling and public relations. Creating a marketing portfolio without experience If you don't have any experience in marketing, you can still build a marketing portfolio. Here are a few tips: Start with personal projects. If you don't have any experience working with clients, you can start by creating marketing materials for yourself or your friends and family. This could include designing a website, creating social media content or writing blog posts. Looking for inspiration? Think about exploring these gestalt principles to get started. Create mock projects : Mock projects are hypothetical campaigns or strategies designed to showcase your skills and creativity. For example, create a branding campaign for a known company or a content strategy for a fictional business. Label them as mock projects to stay transparent while highlighting your abilities. Volunteer your services. Many nonprofits and small businesses are looking for volunteers to help with their marketing efforts, which helps you gain experience and build your portfolio. Take on freelance projects. Once you have some experience, you can start to take on freelance marketing projects. This gives you the opportunity to work with different clients and build a more diverse portfolio. Contribute to open-source projects. There are many open-source marketing projects that you can contribute to. This is a great way to gain experience working on real-world projects and to collaborate with other marketers. Participate in marketing competitions. There are many marketing competitions that you can participate in, helping you test your skills and get feedback from other marketers. Learn how to make a PR portfolio   that wins over clients. Marketing portfolio best practices Here are some best practices for creating a marketing portfolio: Tailor your portfolio to your target audience: What skills and experience are they looking for? What types of work samples would they find most impressive? Choose high-quality work samples: Your portfolio should only include your best work. Take the time to edit and polish your work samples before you add them to your portfolio. Tell a story with your portfolio: Each work sample should tell the story of a successful marketing campaign or project. Be sure to explain the goals of the project, the strategies you used and the results you achieved. Use visuals: Use visuals to make your portfolio more engaging and easy to skim. Add images, videos, infographics and intentional color combinations to bring your work to life and show your creative range. Tip: Include images in WebP file format for better website performance. Make it easy to navigate: Your portfolio should be easy to navigate and use. Visitors should be able to quickly and easily find the information they are looking for. Keep it up-to-date: Be sure to update your portfolio regularly with new work samples and accomplishments. Make it mobile-friendly: Design your portfolio with mobile users in mind. With so many people browsing on their smartphones, a responsive, mobile-friendly layout is essential for accessibility and a smooth user experience. Types of marketing portfolios Building your marketing portfolio is all about finding the best way to share what you bring to the table. The format you choose can make a big impact. This chart breaks down different types of marketing portfolios, what they include and who they're great for. Use it to craft a portfolio that truly reflects your skills and gets you noticed: Portfolio type What it includes Perfect for Personal marketing Brings personal achievements to life with case studies, testimonials, certifications or individual projects Freelancers and independent marketers Agency Showcases a range of client campaigns featuring results, client feedback and industry highlights Marketing or creative agencies Creative Features standout visuals and written work like ad designs, videos and social media content Graphic designers, content creators or ad specialists Social media Spotlights posts, campaigns, performance insights and audience engagement across platforms Social media managers or strategists Content marketing Highlights articles, blogs, SEO performance and project calendars for a content-rich portfolio Writers, bloggers and content strategists Product marketing Includes product details, launch strategies and connections with target audiences Product marketers Event marketing Shares event imagery, participant numbers, collaborations and media coverage Event marketers Performance-driven Breaks down numbers with metrics, growth statistics and ROI from analytics, paid ads or SEO efforts Marketers who focus on analytics or performance strategy How to create a marketing portfolio FAQ Is a marketing portfolio really necessary? In most cases, a marketing portfolio is crucial. It showcases your skills, accomplishments and creativity to potential employers or clients. A well-designed and planned portfolio demonstrates practical application of marketing strategies , campaigns and results, giving credibility to your capabilities. It's a powerful tool for highlighting your unique marketing approach and making a memorable impression in a competitive job landscape. How to create a content marketing portfolio? To create a compelling content marketing portfolio, build up a diverse range of writing projects to fully showcase your writing, strategy and results. Include case studies with measurable outcomes, highlight your ability to engage audiences and emphasize your understanding of various platforms such as social media. Use clear visuals, concise descriptions and provide context for each project. Check your portfolio reflects your storytelling ability and capacity to drive meaningful marketing results through strategic content creation. How to make a digital marketing portfolio? Build a standout digital marketing portfolio by featuring diverse campaigns and results that you've had a had in. Showcase your expertise in SEO, social media, email and analytics. Include case studies with measurable metrics and highlight skills in campaign planning, execution and optimization. Use a visually appealing format, incorporate visuals and data and demonstrate a deep understanding of digital platforms for marketing. Provide clear project descriptions and outcomes to illustrate your impact in the dynamic digital marketing landscape. How to make a marketing portfolio for beginners? Start with a portfolio builder, like Wix . Select the right portfolio template and get creating. Portfolio builders take care of all of your hosting and domain needs, as well as site security and reliability. How many pages should a marketing portfolio have? There's no one-size-fits-all answer to how many pages a marketing portfolio should have. The optimal length depends on several factors: Experience level: if you're an entry-level marketer, 1-3 concise pages of your best work should be enough. If you're at a mid-management level, consider 3-5 pages to demonstrate your experience. For a director or senior executive, 5-7 pages should be able to represent the impact you can make. Position type : if you're a specialist with a focus marketing niche, you'll want a few pages to really show off your skills. As a general market, you'll generally need a page per marketing discipline you have experience in. For example, one page to demonstrating your social media experience, another to show your SEO work. Prioritize focusing on the quality and impact of your work rather than sheer number of pages in your marketing portfolio. Each page should tell a compelling story and showcase your value contribution to past projects or campaigns regardless of how may you include. How much does it cost to create a marketing portfolio? You can create a portfolio for free, with a portfolio builder like Wix. Or opt for a paid plan, starting from $17 a month including domain name registration. If you choose to build a portfolio with a web developer or designer it can cost from several hundred dollars to several thousands not including hosting and domain name registration.

The perfect domain is just a click away:   claim your domain →  Buying an expired domain name can give you a head start when you create a website , thanks to existing backlinks, search history and potential residual traffic. Instead of starting from scratch, you’re building on a domain that search engines and users may already recognize. For marketers and business owners, this approach can shorten the time it takes to gain visibility, helping new websites establish authority faster than launching on a brand-new domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to buy expired domains Expired domains can jump-start a new website by carrying existing backlinks, authority and residual traffic. Short on time? Here’s what you’ll find in this guide: Step Action Why it matters 1 Vet domain history Ensures the site wasn't used for spam or illegal activity. 2 Analyze SEO metrics Confirms the domain has valuable backlinks and authority. 3 Select a marketplace Determines where and how you will purchase the name. 4 Secure the domain Involves bidding or buying directly to gain ownership. 5 Transfer and build Moves the domain to your control so you can launch your site. What is an expired domain? An expired domain is simply a web address that the previous owner failed to renew. Domains are rented, not owned forever, so when a contract ends and isn't paid, the registrar eventually releases it back to the public market. Once it re-enters the market, anyone can register it. The appeal is that you often inherit the SEO history attached to that name. This means the backlinks, domain age and authority built by the previous owner become yours, potentially giving your new site an immediate boost in search rankings. Learn more: I have a domain, now what? How to find expired domains You can't just guess which names are expiring; you need the right tools to spot them before they vanish or get snatched up by competitors. Dedicated marketplaces and database sites list thousands of dropping names daily, acting as search engines for these valuable URLs. Domain discovery tools compile daily lists of expiring and recently released domains, making it easier to search and evaluate options in one place. You can usually filter results by factors like domain age, backlink strength, estimated traffic and price, then narrow your search further by keywords or specific extensions, like .com  or .net , to find a domain that fits your niche and goals. Another method is "domain drop catching" or backordering. This involves using a service that attempts to register a domain the exact millisecond it becomes available for public registration. This is essential for highly desirable names where competition is fierce. You may also be interested in: dropped domains parked domains domain flipping How to buy expired domains in 5 steps Buying a pre-owned domain is a bit more complex than registering a new one, but the payoff can be worth the effort. Follow these steps to ensure you pick a winner: Vet the domain history Analyze SEO metrics Select a marketplace Secure the domain Transfer and build 01. Vet the domain history "There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure". - Keren Friedlander, Product Manager at Wix A domain name’s past plays a major role in how it performs in search results and how users perceive your brand. Choosing a name with a clear, relevant history can directly support stronger online visibility and long-term growth. Before considering the price, review how the domain was previously used. A domain associated with spam, misleading content or questionable industries can carry lasting reputational and SEO risks. Look through archived versions of the site to understand its past content and purpose. Watch for warning signs such as keyword stuffing, unnatural link patterns or content unrelated to your intended niche. Domains that were used to artificially boost rankings may already be penalized by search engines. If the domain’s previous content aligns closely with your current goals and appears legitimate and well-maintained, it’s far more likely to support a successful new website. Learn more: how to register a domain name . 02. Analyze SEO metrics The main reason to buy an expired domain is for its SEO value, so you need to verify that value actually exists. Look at the Domain Authority (DA) and backlink profile using tools like Ahrefs, Moz or Semrush. You want a domain with high-quality links from reputable sites, not thousands of low-quality directory links. If you are using the Majestic SEO analysis platform, be sure to check the trust flow and citation flow of the domain's backlinks, in order to evaluate quality and credibility. A healthy domain usually has a balanced ratio between these two metrics. If a domain has thousands of backlinks but zero traffic and very low authority scores, it’s likely toxic. Quality always trumps quantity here. Learn more: best domain registrars . 03. Select a marketplace Different platforms sell expired domains in different ways, so the right option depends on your budget and acquisition strategy. Some marketplaces operate on an auction model, where multiple buyers compete for the same name, while others allow you to purchase a domain instantly at a fixed price. If you’re targeting premium domains, auctions tend to attract higher competition and higher costs. If you’re searching for affordable options, you may find domains that can be registered immediately at standard pricing once they become available. Choose a marketplace that offers clear pricing, secure payment handling and a transparent ownership transfer process, so you can complete your purchase with confidence. Learn more: how to buy a domain name . 04. Secure the domain Once you find the right name and it passes your checks, it’s time to make it yours. If it is an auction, set a strict budget beforehand. Bidding wars can escalate quickly in the final minutes, leading to overspending. If the domain is available for backorder, place your request with a reputable drop-catching service. Be aware that multiple people may backorder the same name; in that case, the service will usually hold a private auction between the interested parties. Have your payment method updated and ready to go to avoid losing a great asset due to a technical error. Learn more: types of domains . 05. Transfer and build After winning the auction or completing the purchase, you will need to transfer the domain to your preferred registrar. This process can take a few days to a week, depending on where the domain was held previously. You will receive an "auth code" or EPP code to authorize the move. Learn more: How to transfer a domain name . What are custom domains? Register and activate your expired domain with Wix Buying an expired domain is a smart strategy for those looking to bypass the initial struggle of building website authority. It offers a unique advantage, but due diligence is non-negotiable. Don't rush the vetting process: a bad domain is worse than no domain at all. Once you’ve identified the right expired domain, the next step is registering and securing it properly. Wix simplifies domain registration for your business by bringing search, purchase and setup into one streamlined flow, so you don’t need to juggle multiple providers or configurations. Additionally, Wix offers easy domain name search , powered by real-time availability checks. You can immediately see whether an expired domain is available, backorder-ready or already taken, helping you move fast when timing matters. If you’re still exploring your domain name options, Wix's AI-powered domain name generator  can help uncover available names you may not have considered, making the process simple even for first-time site owners. Additionally, domain security is handled automatically, as Wix ensures secure domain registration with SSL certification, activating HTTPS by default once your site goes live. With Wix offering quick domain registration, you can move from purchase to publishing without manual SSL setup or third-party certificates, giving you a secure foundation from day one. You also be interested: SSL certificate providers How much does an SSL certificate cost? What are custom domains? How to buy expired domains FAQ Are expired domains safe to use for SEO? Yes, but only if they are vetted correctly. An expired domain with a clean history and strong backlinks provides a powerful SEO boost. However, a domain that was used for spam or has a Google penalty attached to it can make ranking nearly impossible. Always perform a deep audit of the domain's history and link profile before purchasing. How much does an expired domain cost? The price varies wildly. Some expired domains can be picked up for the standard registration fee (around $10-$15) if no one else wants them. However, domains with high authority, short names or valuable keywords often go to auction and can sell for hundreds, thousands or even millions of dollars depending on the demand. Can I change the niche of an expired domain? You can, but it is not recommended if your goal is to preserve SEO value. The backlinks pointing to the domain are usually relevant to its previous topic. If you buy a domain about "gardening" and turn it into a "crypto" blog, those existing gardening links lose their relevance and value. It is best to stick to a niche similar to the domain's original purpose.

Get started by: Getting a domain →  | Creating a website → As you start building a website , you'll encounter two terms: domain hosting and web hosting . While sometimes used interchangeably, they serve different purposes. Knowing the difference between what a domain is  and web hosting is key to getting your site online. Domain hosting, or domain registration, lets you choose a unique name for your website—your web address—so visitors can find you online. Web hosting stores all your site’s files and data on a server. When someone visits your domain, the server delivers your live website. This article compares domain hosting vs web hosting to help you make informed decisions for your website. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: domain hosting vs web hosting Before you get started with your website, it helps to know the difference between domain hosting and web hosting. Your domain is your website’s address, while hosting is the space where your site lives. Both are essential parts of your website infrastructure . Feature Domain hosting Web hosting Purpose Gives your website a unique name (your web address) Stores all your website files and content on a server Role in website infrastructure Lets people find your site online Delivers your live website when visitors access your domain Required? Yes Yes, your site won’t work without it Difference between domain name and web hosting Domain names  and web hosting are often purchased together, yet they serve different purposes. Simply put, web hosting is where your website physically resides, while a domain name is its digital residence. Web hosting houses your website files, while a domain name acts as the gateway to access that storage. When creating a website , you need to purchase a domain name first, but you can have a domain name without having a website yet. Learn more: Does Wix host websites? What is a domain name? A domain name acts as your website's internet  address, allowing visitors to easily reach your site. When users type this text into their browser's Universal Resource Locator (URL)  bar, they can access your site without the hassle of memorizing website IP (Internet Protocol) addresses . Your website's true address is a compound numerical IP, such as 192.0.2.1. Thanks to the Domain Name System (DNS) , users can quickly type in friendly domain names to find desired websites, a process known as DNS lookup. When a visitor enters your domain name into a web browser , it gets translated into a server IP address. The server then delivers your site files to the user's browser, displaying them as a regular web page . Purpose of a domain Branding and identity: Your brand's online presence is greatly influenced by your domain name. It's your chance to pick a name that resonates with your business or organization, creating a strong association between your domain and brand. Professionalism and credibility: Opting for a custom domain name, like  yourbusinessname.com elevates the professionalism and credibility of your website, fostering trust with your audience. Learn more about what what custom domains are . Email address:  By using your domain name, you can set up business email addresses  like, info@yourbusinessname.com and enhance your professional image and ensure brand consistency in your communication. Ready to get a website domain name ? Get started with Wix today. Types of domain extensions Domain names consist of two parts, separated by a dot: the Top Level Domain (TLD)  and the Second-Level Domain (SLD). Your brand name or chosen word forms the first part or SLD, allowing a mix of letters and numbers. The second part, the TLD, is referred to as a domain extension. For example, in the case of wix.com , the second-level domain is wix  and .com  is the TLD.  TLDs hold the highest position on the DNS hierarchy. The web hosts hundreds of TLDs, managed and updated by the Internet Assigned Numbers Authority (IANA). IANA classifies TLDs into three main categories based on their purpose and location, including: gTLDs (Generic Top-Level Domains) :  These are the most common domain names suitable for any website. Examples include the familiar .com , .org and .net , along with unique ones like .wiki , .biz  and .tech . sTLDs (Sponsored Top-Level Domains):  Reserved for specific organizations and groups, like .gov for government sites, .edu for educational institutions and .post for postal services. ccTLDs (Country Code Top-Level Domains) : Representing specific territories or locations with ISO codes. For instance, .us for the USA, .in  for India, .es for Spain, .id for Indonesia and . co.uk  for the United Kingdom. Learn more with this guide to domain extensions . How to get a domain name When setting up a domain for your website, start by registering it. Domain registration reserves a name on the internet for a specific period. Typically, you renew the license annually, but you have the option to prepay for up to a decade for the domain to be in your name. Companies that handle domain name registrations are known as domain registrars. Before proceeding with domain registration, check the availability of your custom domain. Use a  domain name search  tool to find available names. The domain checker displays your chosen domain's availability, different domain extensions and prices. In case your preferred domain is already taken, the domain checker proposes alternative options. If the domain you desire is unavailable, consider using a domain name generator  for suggestions. Key points to consider when choosing a domain name  for your website: Consider your website's purpose. Are you aiming to create a business site, a personal page or an organization's online presence? Opt for a memorable, concise domain name. Avoid lengthy names and steer clear of similar or trademarked domains. Avoid using numbers in domain names. As Robert Roth, CEO of Quote For Solar Group, reflects: "Today, I'd tell someone who feels stuck that your domain isn't just about being clever or grabbing what's available, it's about alignment. Does it capture the way you want to be known? Will it grow with you as your vision expands? Your brand is going to evolve as you scale impact and income, and your domain should feel like a foundation you can build on rather than a constraint you're forced to explain away." What is web hosting? Your website consists of files, folders and data. To let visitors see your site, this info must move from your computer to a web server  they can access. Web hosting servers step in here. They hold your website files for a fee and grant visitor access. When someone enters your domain name, your web hosting provider sends the content. Without this service, your files are homeless, making your domain like a disconnected phone number in a directory. Your site lacks online availability without web hosting. Think of hosting a website  like the space you rent for your business—it's just the space itself, no frills. Just as it doesn't come with shelves for your products, a web hosting account doesn't automatically give you a site to sell your products. Purpose of web hosting Server resources: Web hosting gives your website the processing power, memory and disk space it needs to handle web traffic. The hosting company manages these resources to keep your site running smoothly for visitors. Data backup and security: Web hosting services often come with backup systems and website security  measures to safeguard your website’s data. Regular backups protect your files in case of data loss, while security features defend against unauthorized access and malware. When you choose a hosting service, you're entrusting the provider to set up, maintain and run your physical servers. Beyond that, they can offer extra support like website backup, security and performance enhancements. This allows you time to focus on the core functions of your website. Wix provides secure and reliable web hosting with 24/7 customer support , ensuring your website is always available to visitors. Types of website hosting and pricing There are various types of web hosting  options available. Depending on the type you choose, you'll have access to different tools. Some hosting services are designed to keep your website up and running smoothly, even if you're not a tech expert. Others provide more control over the servers, requiring a skilled tech team.  Here are a few common types of hosting and web hosting costs  as you consider the right model for your business website . Free hosting  Some hosting services offer free plans, perfect for creating a personal website or starting a blog . With free web hosting, you typically have limited storage, bandwidth, features and control over your website. This may include ads on your site and a less professional domain name (e.g., yourname.freehosting.com ). Expected cost: $0/month Shared hosting Shared hosting is the most common type of hosting for small businesses and personal websites. With shared hosting, multiple websites share a single physical server and have a set amount of storage and resources. This makes it a more budget-friendly option, but may result in slower loading times if one of the sites on the server receives high traffic. Expected cost: $3-$15/month Dedicated hosting Dedicated hosting hosts each website on its own server, giving you full control over a physical server. You have complete access to all resources and can customize the server to meet your website's specific needs. This is often used for large websites with high traffic, specialized requirements and a skilled tech team. It can be more expensive than other types of hosting but provides maximum control and flexibility. Expected cost: $100-$500/month VPS hosting VPS (Virtual Private Server) hosting is a hybrid between shared and dedicated hosting. It offers more control than shared hosting, as your website is still hosted on a shared server, but with dedicated resources allocated for your site's use only. This option is perfect for websites with medium-to-high traffic that have outgrown shared hosting but may not require the full capabilities of a dedicated server. It provides resources that are exclusive to you, such as RAM and bandwidth, which can improve the speed and your website performance . It also enhances your data protection by providing an isolated environment, meaning your site won’t be affected if others on the server are compromised. Expected cost: $20-$100/month Cloud hosting Cloud hosting  is a flexible and scalable option that uses a network of virtual servers to host websites. This means your website can use multiple servers as needed, providing unlimited resources and accommodating sudden traffic spikes. It's also more reliable, as if one server goes down, another can pick up the slack. Cloud hosting  is ideal for sites that need high-availability, such as if you choose to build an eCommerce site . It may require a skilled IT team to manage and can be more expensive than other options, but provides maximum site reliability  and scalability .  Expected cost: $0-$300/month Enterprise hosting Enterprise hosting is a more advanced option for large businesses with high-traffic websites. With this type of hosting, your website is hosted on multiple servers to ensure it can handle heavy traffic without crashing. It also provides extra website security  and storage options. The downside is that it can be expensive and requires a dedicated IT team to manage and maintain the servers. Expected cost: See Wix Enterprise  for more information. Email hosting In addition to website hosting, you may want email hosting to have a branded business email address ( yourname@yourwebsite.com ). This allows for a more professional and trustworthy appearance when communicating with customers. Many web hosting providers offer email hosting as an add-on service or included in their plans. It simplifies the process of managing your website by keeping everything in one place. Expected cost: $0-$10/month Managed hosting Just as there can be confusion between domain hosting and web hosting, there also tends to be confusion between shared and managed hosting . The reason it gets confusing is that all types of web hosting, be it shared, dedicated or cloud, can also be managed. With managed hosting, the provider handles all technical tasks associated with server maintenance and updates. This is a good option for those without a dedicated IT team, as it allows them to focus on other aspects of their website. Having managed hosting saves time and frustration when things go wrong. Wix provides a range of hosting options tailored to meet your website's specific needs. Whether it's shared hosting for small businesses or dedicated and VPS hosting for larger websites, we've got you covered. Our reliable, secure hosting ensures your site is always accessible to visitors, with our 24/7 support team ready to help with any technical issues. Remember these key points when choosing a web hosting provider: User-friendliness:  Each web host offers a control panel to manage your web hosting account. Ensure the dashboard is easy to use and packed with useful features. Server speed and uptime:  Opt for a web hosting provider that guarantees fast loading times and excellent uptime  to minimize site downtime. Pricing and plans:  Before buying a hosting plan, consider add-ons and renewal fees that align with your long-term budget. Customer service:  Choose a hosting company with a dependable support team ready to assist you promptly with any technical issues. How a domain name and web hosting work together Domain and hosting are closely connected. The domain name serves as the website address, while web hosting acts as the actual house for your site. Web hosting plays a key role in making your website available to visitors. Keeping both in sync is essential for website creation. Let’s walk through the steps of how to build a website with Wix : Pick your domain name and check its availability using the domain checker. Choose the option that best suits your needs, finalize the order and complete the domain registration. Select a web hosting plan that suits your website’s needs. Use Wix's drag and drop website builder  or AI website builder  to create and customize your site, using our website templates . Publish your site. Learn more: Web host vs domain registrar Advantages of using a domain and hosting service provider To ensure seamless setup, we recommend getting your domain name and web hosting from the same provider. This eliminates the hassle of manual linking and gets you started on your website quickly. Wix provides both domain registration and web hosting, simplifying the process for you. Here are a few more benefits of choosing a domain and web hosting company: Convenience : Domain and web hosting providers give you an all-in-one solution. Easily handle your domain name and hosted services  from one place. Cost-effectiveness : Save with discounts on multi-year services. Enjoy budget-friendly packages covering domain registration and website hosting. Technical support : Get help from expert teams specialized in domain and hosting matters. Security : Trusted providers safeguard your site with SSL  certificates, spam filters, virus scans and firewalls. Backup and recovery : Providers regularly back up your site's files and data to prevent loss from accidents, hacking or hardware issues. Explore domain name pricing and choose a name that works for you and your wallet. Expert tip from Ofir Gvili, domains PMM at Wix: “Wix gives you the flexibility to bring a domain you already own or purchase a new one directly in the platform. Either way, your brand stays consistent, and your audience always knows where to find you.” Learn more: how much does an SSL certificate cost? Domain hosting vs web hosting FAQ Do I need web hosting if I have a domain name? Yes, web hosting is necessary to have a website. Your domain name serves as the address for your site, while web hosting provides the storage and resources needed to make it accessible on the internet. Do I need a domain if I have web hosting? While technically a website can function without a domain name, it is not recommended. A domain name gives your site a professional and branded appearance, making it easier for visitors to find and remember. Do I have to buy a domain name and hosting together? Or can I buy them separately? You can buy a domain name and hosting separately, but it is easier to manage them together from the same provider. Wix offers both services so you can easily connect your domain to your website and manage everything in one place. Can I move my domain name to a different company? Yes, you can transfer your domain name to a different company if needed. However, it is important to research the process and potential fees associated with transferring domains before making a decision.  Overall, it is recommended to keep your domain and hosting services together for simplicity and ease of management. Can I move my website to another web hosting company without changing the domain? Yes, you can transfer your website to another web hosting company without changing your domain name. This process may require some technical knowledge and coordination between the two hosting providers, but it is possible.  Can I change my domain name or move my website to a new domain? Yes, changing your domain name or moving your website to a new domain is possible. However, this process may affect your site's search engine rankings and require technical assistance from your hosting provider. It is important to carefully consider the impact before making any changes to your domain name.  What's a domain host? A domain host is a company that provides services to store and maintain files for websites, making them accessible on the internet. They offer server space, web hosting services and often domain registration. What's a domain host versus a domain owner? A domain owner is the person or entity who has registered and legally owns a domain name. They have the rights to use, sell or transfer the domain. A domain host is a company that provides server space and services to store and make the website accessible online. They manage the technical aspects of keeping the site live.

Turn your ideas into a website →   |  Claim your domain →  Learning how to choose web hosting is all about finding a service that makes your site fast, secure and ready for visitors. This guide will help you understand your options so you can make a choice with confidence. TL;DR: How to choose web hosting For any website owner, the right web hosting is the engine that powers your website . It affects your site's speed, website security and how many visitors it can handle at once. A good host gives you peace of mind and lets your site grow. When choosing how to host a website , you need to consider factors like uptime guarantees, security features customer support and whether the hosting can scale with your business. These elements ensure your site runs smoothly and is protected from threats. Step Action 01. Understand the different types of hosting Learn the pros and cons of shared, VPS, dedicated and cloud hosting. 02. Assess your website's needs Determine your expected traffic, storage requirements and technical comfort level. 03. Prioritize speed and uptime Choose a host with a proven track record of reliability and fast performance. 04. Check for essential security features Look for SSL certificates, firewalls, and regular backups. 05. Consider scalability for future growth Pick a solution that allows you to upgrade your plan as your traffic increases. 06. Evaluate customer support options Ensure the host offers help when you need it via chat, phone, or email. How to choose the right web hosting in 6 steps Understanding how to host a website is a process of matching your needs with the right service. By breaking it down into these steps, you can confidently select a web host, like Wix, that will support your site now and as it grows. Understand the different types of web hosting Assess your website's needs Prioritize speed and uptime Check for essential security features Consider scalability for future growth Evaluate the customer support options 01. Understand the different types of web hosting When it comes to understanding what is web hosting, its important to remember that it isn't a one-size-fits-all. The most common option is shared hosting, where your site shares server space with many others. It’s affordable and great for beginners but a traffic spike on another site could slow yours down. Unless your web host uses, like Wix, multi-cloud hosting , which is a form of shared hosting spread over multiple locations and CDNs (Content Delivery Networks) , meaning it can handle spikes in traffic without affecting the uptime of your site. Its one of the best options when it comes to a reliable, fast and secure website . You can learn more about what is Wix hosting with our complete guide. A step up is VPS (Virtual Private Server) hosting, which gives you a dedicated slice of a server. You still share hardware but your resources are partitioned off. This offers more control and better performance than shared hosting. Dedicated hosting gives you an entire server to yourself, offering maximum power and control but it comes at a high price and requires technical knowledge. Explore the differences between cloud and shared hosting in more detail. 02. Assess your website's needs Before you choose, take a moment to think about your site. Are you starting a personal blog that might get a few hundred visitors a month? Or are you launching an eCommerce store with plans for thousands of customers? The amount of traffic you expect will directly influence the type of hosting you need. You should also consider your storage needs. A photography portfolio with high-resolution images will require more space than a simple text-based blog. Finally, be honest about your own comfort with technology. If you don't want to manage server updates, an all-in-one website builder like Wix, with included web hosting is a much better fit than a complex dedicated server. Learn more: Does Wix host websites? You've got a great idea and you deserve a hosting solution that can keep up. With a professional website builder like Wix, hosting is already part of the package. You get a reliable and secure foundation for your site without having to worry about the technical details, so you can get back to building your brand. 03. Prioritize speed and uptime Two of the most important factors in hosting are speed and reliability. A slow-loading website will frustrate visitors.. Look for hosts that use modern technology like solid-state drives (SSDs) and content delivery networks (CDNs) to deliver your site's content quickly to users around the world. Uptime is the percentage of time your website is online and accessible. You want a host that guarantees at least 99.9% uptime. While no host can promise 100%, anything less than 99.9% means your site could be down for several hours over the course of a year, leading to lost traffic and sales. 04. Check for essential security features Website security is not something you can afford to overlook when choosing your web hosting. A good web host should provide a suite of security features to protect your site and your visitors. The most basic of these is a free SSL certificate , which encrypts the connection between your site and its visitors. Getting an SSL certificate is essential for building trust and is a requirement for any site that collects information. Other features to look for include firewalls to block malicious traffic, malware scanning to detect and remove threats and regular automatic backups. In a worst-case scenario, having a recent backup of your site can save you from having to rebuild everything from scratch. When you build a website with Wix, all of these are included as part of its robust website infrastructure. Learn more: how much does an SSL certificate cost? 05. Consider scalability for future growth Your goal is for your website to grow and as your traffic increases, your hosting needs will change. A great hosting provider makes it easy to scale your resources without any major disruptions. You want a service that allows you to seamlessly upgrade your plan as you need more storage, bandwidth or processing power. Website builders and web hosts like Wix are built for this. You can start with a simple plan and effortlessly upgrade as your business expands. This flexibility means you only pay for what you need right now, with the confidence that your host can support your success in the future. 06. Evaluate customer support options When something goes wrong with your website, you want to know that help is available. Before committing to a host, check out their customer support options. Do they offer 24/7 support? Can you reach them through live chat, email, or phone? Read reviews and see what other customers say about their support experience. A responsive and knowledgeable support team can be a lifesaver when you're facing a technical issue. You want a partner who is there to help you get back online quickly. How to choose web hosting FAQ What's the difference between a domain name and web hosting? Think of it like this. Your domain name is your street address (e.g., www.mywebsite.com ), which tells people where to find you. Your web hosting is the actual plot of land and the house itself, where all your files, images and content are stored. You need both to have a functioning website. How much should I expect to pay for web hosting? Hosting costs can range from free to hundreds of dollars per month. Shared hosting is the most affordable, often costing just a few dollars a month. VPS hosting typically starts around $20-$30 per month, while dedicated servers can easily cost over $100. All-in-one website builders, like Wix, often include reliable hosting in their free and premium plans, which provides great value. Can I change my web host later? Yes, you can migrate your website from one host to another. However, the process can be technical and time-consuming, involving transferring files and databases. This is why it’s so important to choose the right host from the beginning to avoid the hassle of a future migration.

Get  free website hosting  from Wix today → Web hosting  is the service that makes your website accessible on the internet by storing its files on a server. Before you start making a website , it's a good idea to understand what web hosting is all about. When someone types your domain name into their browser, the server sends your website's content to their device, allowing them to view your pages. Think of it like renting a space for your business. Just as a physical store needs a location to hold its products and welcome customers, your website needs a digital space to store its text, images and code so visitors can find you online. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: How does web hosting work? Short on time? Here’s what you’ll find in this article: Web hosting involves storing your website's data on a special computer called a server. This server runs continuously to ensure your site is always available. Different types of hosting suit different needs, from shared options for personal blogs to dedicated servers for large enterprises. Concept Explanation Server A powerful computer that stores your website files. Domain The address (like www.yoursite.com) that points to your server. Browser The tool (like Chrome or Safari) that retrieves files from the server. DNS The system that connects your domain name to the server's IP address. What is web hosting? Web hosting is the service that makes your website viewable to others on the internet. While a domain name is your address, web hosting is the actual house where your furniture (files, images and HTML code) lives. You can't really have one without the other if you want a functional site. Think of the internet as a massive city. To open a shop, you need a piece of land to build on. A web hosting provider leases you that land (server space) and ensures the roads (internet connection) leading to your shop are clear. This service is crucial because typical personal computers don't have the power or security to serve website files to thousands of people at once. Discover more: what is web hosting? What does a web host do? A web host does the heavy lifting of managing the hardware so you can focus on building your brand. They maintain the servers, keeping them cool, powered and connected to the internet 24/7. This involves constant monitoring to ensure that if a piece of hardware fails, there are backups in place to keep your site running. Beyond just keeping the lights on, a web host handles the security of the server itself. They implement firewalls and security protocols to stop cyberattacks before they reach your specific website. They also manage software updates on the server side, ensuring that the technology powering your site is current and compatible with modern web standards. Learn more about website security . How does web hosting work? Web hosting works by storing your website’s files, such as text, images and code, on a powerful server that’s connected to the internet 24/7. When someone enters your domain name into their browser, the browser sends a request to the server where your site is hosted. The server then delivers the necessary files back to the visitor’s device, allowing the webpage to load and display correctly. Behind the scenes, hosting infrastructure ensures your site remains fast, secure and accessible at all times, handling traffic. Learn more: what is a web server? Benefits of web hosting Choosing the right web hosting plan gives you more than just a place to store files. Quality hosting ensures your site performs well, stays secure and can grow with your business. "A good web hosting should offer: A free SSL certificate, automated and outsourced backups, 24/7 server monitoring, responsive technical support and an infrastructure that's resilient to traffic spikes and attacks. This is the foundation on which everything rests. Never neglect this choice." - Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr Reliability is key. Good hosting services offer high uptime guarantees, meaning your site is rarely offline. This builds trust with your visitors and ensures you don't miss out on potential opportunities. Speed is another major factor. Servers optimized for performance can deliver your content faster, which improves user experience and can even help with your search engine rankings. According to a recent study, 47% of consumers expected a website to load in 2 seconds or less and 40% would abandon a website that takes more than 3 seconds to load. Common challenges of web hosting While hosting is essential, it comes with potential hurdles. Understanding these challenges can help you choose a web host provider that minimizes headaches down the road. Security vulnerabilities are a constant concern. If your host doesn't have robust security measures, your site could be exposed to malware or hackers. It's vital to check for features like SSL certificates and regular backups. Downtime is another issue. Even a few minutes of your site being offline can frustrate visitors. Unexpected traffic spikes can also crash shared servers if resources aren't managed correctly, so reliable hosting really matters. Slow or unstable servers can cause outages and high-impact downtime now costs businesses approximately $2 million per hour , highlighting the financial risk of poor hosting performance. Learn more: What is an SSL certificate? How much does an SSL certificate cost? Examples of web hosting types Different websites have different needs, so hosting isn't one-size-fits-all. Here are the most common types you'll encounter. Shared hosting:  Several websites reside on a single server connected to the internet. This is generally the most economical option for hosting, as the overall cost of server maintenance is amortized over many customers. VPS hosting:  Virtual Private Server (VPS) hosting mimics a dedicated server environment within a shared server. It's technically still shared hosting, but you get a dedicated chunk of the resources. Dedicated hosting:  You rent an entire physical server for your business. This gives you complete control over the server's configuration and resources, but it comes with a higher price tag and requires technical knowledge. Cloud hosting:  Your site is hosted on a network of connected virtual and physical cloud servers. This offers greater flexibility and scalability, as you can easily increase resources during traffic spikes. Learn more: What is cloud hosting? Cloud hosting vs shared hosting How does web hosting work with Wix website builder? Reliable hosting ensures your visitors have a great experience every time they click. When you create a website with the Wix website builder, web hosting is included automatically, so there’s no need to connect third-party services or manage technical setup. Wix offers secure web hosting that’s fully managed, meaning updates, maintenance and performance optimization are handled for you behind the scenes. With secure, scalable web hosting built in from the start, your site can grow seamlessly as traffic increases. Wix also provides resilient web hosting with 99.99% uptime, helping ensure your website stays online and performs reliably, even during unexpected traffic spikes. You may also be interested in: Domain name and website hosting Web hosting vs domain hosting How to choose web hosting Best web hosting for small business How does web hosting work FAQ Do I need web hosting to have a website? Yes, you do. Without a place to store your website's files (images, code, text), there is nothing for a browser to load. Every website you visit on the internet is hosted on a server somewhere. While you can technically set up your own computer as a server, using a professional hosting provider is far more reliable, secure and easier to manage. Can I host my own website on my personal computer? Technically, yes, you can turn your PC into a server. However, it requires significant technical skill to configure the software correctly. Your computer would need to be on 24/7, have a super-fast and stable internet connection and robust security to prevent hacking. For most people, the cost of electricity and hardware maintenance makes professional hosting a much better and cheaper choice. What is the difference between a domain name and web hosting? Think of your website as a house. The web hosting is the land underneath the house where the physical structure sits. The domain name is the street address (like 123 Maple Street) that tells people where to find that house. You need both to have a functioning website; the hosting holds your content and the domain name directs visitors to it. Learn more: domain hosting vs web hosting .

Get  free website hosting  from Wix today → Website hosting is what makes your website accessible on the internet. It’s the service that stores your site’s files and delivers them to visitors when they type in your web address. Without reliable hosting, even the best-designed website can load slowly, go offline or become vulnerable to security issues. This guide explains what web hosting is, how it works and the main types of hosting available. You’ll also learn how to choose a dependable hosting provider that supports your site as it grows. Build a website with Wix. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: Website hosting Web hosting is where your website’s files are kept so people can visit it online. It keeps your site fast, safe and always available and is different from your website’s address. Hosting comes in various types: some are cheap and shared, others give more control, grow with your site or handle the tech for you. When choosing one, look at speed, security, reliability, support and extra features. Wix offers free cloud hosting with tools and easy upgrades to keep your site fast and secure. Learn more: How to open a website What is web hosting? Web hosting is the service that stores your website's files and makes them available on the internet. When someone types your website's domain name into their browser, they're actually reaching out to a specific server —your website's digital "storage unit." This server holds all your website's elements, from text and images to code and videos. It has a unique digital address called an IP address , which users can access by typing your domain name into their web browser . How does web hosting work? Every website starts with files that need a home. When you use a web hosting service, your website’s files are stored on a server, a computer that’s always on and ready to share your content.  When someone types your website address into their browser or clicks a link to your site, their device sends a request to your server. The server then finds the right files and delivers them back so your website appears on their screen. In simple terms, hosting is like renting space on a reliable, always-on server for your website. It makes sure your content is accessible to anyone, anywhere, at any time, without you having to manage the technical details yourself. Why is website hosting important? Hosting is a cornerstone of your website's performance and accessibility. Think about it: when people visit your site, they expect quick loading times, high-quality images and a secure environment. Your hosting provider plays a key role in meeting these expectations. A reliable host ensures your website is available to visitors around the clock, so you don't miss out on potential customers, ad revenue or other opportunities. Quality hosting providers also offer advanced security features to help protect your site from cyber threats. They often include backup services so you won't lose all your hard work in case something goes awry. And let's not forget that website speed isn't just about user experience; it also affects your search engine ranking. Google and other search engines favor faster, reliable sites and a good hosting service can help you achieve those faster load times. Web hosting versus domain name Web hosting and domain names are two distinct but interconnected elements that make your website accessible to users. Web hosting focuses on storing your website's files on a server and delivering them over the internet. On the other hand, a domain name serves as your website's online address. It's the name people type into their browsers to find your site, and it signals your server to present your website's content to visitors. Both elements are crucial for establishing an online presence. While you can acquire them separately, many opt for SaaS solutions like Wix, which offers free cloud hosting along with the option to create a custom domain name, simplifying the entire process. Learn more: Web host vs domain registrar The main types of web hosting Choosing the right type of web hosting for your website is a bit like picking the perfect home for your family—it depends on your specific needs and future plans. Factors like your website's size, anticipated traffic and scalability requirements will all play a role. In this section, we'll explore some of the most popular types of hosting and help you determine which might be the best fit for your website. Hosting type What it does Who it’s for and why Shared hosting Your website shares a single server and its resources—storage, bandwidth and processing power—with other sites. Performance can be affected if other sites use too many resources. Small websites, personal blogs or beginners who need an affordable easy-to-set-up option without worrying about technical management. VPS hosting You get a dedicated portion of a physical server with guaranteed resources. You have more control over server settings and can install custom software. Growing websites or small businesses that need better speed, stability and customization than shared hosting allows. Cloud hosting Your site is hosted across a network of servers (“the cloud”) so resources can scale automatically and traffic spikes are handled without downtime. Websites with fluctuating traffic, eCommerce stores or international audiences, because it’s highly reliable, fast and scalable. Dedicated hosting Your website has a full server to itself. You control every aspect of the server from security settings to software, ensuring maximum performance. Large websites, high-traffic eCommerce stores or businesses needing full control and high security. Ideal for sites that can’t risk slowdowns or outages. Reseller hosting You buy server space in bulk and rent portions to other users while hosting your own site. You manage your clients’ sites but don’t handle physical servers. Entrepreneurs or agencies looking to start a hosting business, monetize unused server space or offer hosting as a service to clients. Managed hosting The hosting provider takes care of setup, updates, security, backups and troubleshooting. You focus on running your website rather than technical maintenance. Business owners or anyone without technical expertise who wants a hands-off worry-free hosting experience with strong support and maintenance. Shared hosting Shared hosting is like living in an apartment building where you share resources like water and electricity with your neighbors. In the digital world, this means your website is stored on the same server as multiple other websites. You all share the server's resources, such as storage space, bandwidth and processing power. It's an economical choice, especially for small websites or those just starting out, since the web hosting costs are spread among all the users. However, the catch is that if one website on the server experiences a surge in traffic or has some other issue, it could affect the performance of all the other websites hosted on that server. Think of it like one apartment throwing a loud party; it could be disruptive for the whole building. For an eCommerce site that’s prone to holiday traffic surges, shared hosting is not the best option for this reason. That's why shared hosting is often best for smaller websites with less traffic, where high performance and speed are less critical. VPS hosting VPS hosting, or virtual private server hosting, is like living in a condo complex. You still share a building with other residents, but you own your own space and share fewer resources compared to apartment living, as in shared hosting. In the digital realm, this means you get a designated portion of a physical server, giving you more control and better performance. With VPS hosting, you have your own set of resources like storage, bandwidth and processing power, separate from other users on the same server. This provides a boost in speed and reliability. It's particularly well-suited for websites that have outgrown shared hosting but aren't quite big enough to need their own dedicated server. One of the biggest advantages is the ability to scale resources as needed. If your website starts getting more traffic, you can easily allocate more resources to handle the load. However, VPS hosting is generally more expensive than shared hosting and requires some degree of server management. It's a good option for businesses or websites that need more power, customization and flexibility. Cloud hosting Similar to cloud storage and cloud communications , cloud hosting is like having a house that can magically expand or shrink based on how many people are staying with you. In the tech world, this translates to hosting your website on a network of virtual servers (“the cloud”) rather than on a single physical server. This gives you the ability to easily scale your resources up or down as your website needs change. The major advantage of cloud hosting is its flexibility. Because your site is hosted on multiple servers, if one server fails, another can quickly take over, minimizing any disruptions. When considering the difference between cloud hosting and shared hosting , this is the biggest. As your website grows, cloud hosting can effortlessly adapt to handle increasing traffic without sacrificing performance. Cloud hosting is the best option for sites with significant international traffic. Virtual servers and CDNs (content display networks) can be placed in multiple geographical locations. This means that when a user enters a domain name for a specific website, cloud hosting delivers the site from a virtual server in the same region as that user. This is one of many hosting choices you can make to avoid building a slow-loading website. In the past, one of the main issues with cloud hosting has been its cost. This has changed, however, and now many website creators—including Wix—include free cloud hosting with every site created. Wix's multi-cloud hosting makes it one of the best web hosting services, even amongst other cloud hosting providers, because it offers a layer of redundancy; if one cloud service encounters issues, another can take over, ensuring that your website remains up and running with minimal disruption. For example, when a significant AWS outage in December 2021 disrupted millions of websites (including banks, airlines and streaming services), not a single Wix site went down . This approach enhances the overall uptime and performance of your site, which is crucial for maintaining your site's reliability and user satisfaction. Dedicated hosting Dedicated hosting is like having an exclusive piece of digital real estate: one website is hosted on a single, dedicated server. This is often the preferred choice for large websites attracting thousands of users per day. It offers an experience akin to owning your own on-site server and usually includes full management services. The primary advantage of dedicated hosting lies in its total control. You have the freedom to configure the server any way you want, from its operating system to security protocols. This control allows you to optimize for your website's specific needs, offering a performance level that's hard to match. It's particularly effective for handling large volumes of traffic without breaking a sweat. However, such luxury comes at a price—both literally and metaphorically. Dedicated hosting is typically the most expensive option on the hosting menu. It also demands a significant investment in management and maintenance, often requiring specialized technical expertise. Plus, should anything go awry with your specific server, your website will bear the brunt until the issue is resolved. This is a limitation that other hosting types like cloud hosting elegantly sidestep, thanks to their network of multiple servers that offer greater flexibility and redundancy. Reseller hosting Reseller hosting stands out as a unique blend of entrepreneurship and website hosting. Imagine you're leasing a large office building. Instead of using all the space yourself, you sublet individual offices to other businesses. That's reseller hosting in a nutshell. You purchase a significant amount of server space from a hosting provider, use a portion for your own website and then rent out the remaining space to other site owners. The primary motivation is often revenue generation, but it can also be a savvy way to make the most of server space that would otherwise go unused. While this may sound like an attractive way to offset hosting costs or even turn a profit, reseller hosting has many of the same challenges as shared hosting. Just like tenants in an apartment complex share amenities like a gym or laundry room, websites on a reseller hosting plan share crucial server resources. This means storage and bandwidth are divided among multiple sites on the same server. Consequently, if one of your subtenants experiences a sudden surge in traffic, it could impact the performance and reliability of your own website as well as those of your other tenants. So, just as you would screen potential tenants for a rental property, it's wise to be selective about who you allow to share your server space. Managed hosting Managed hosting is more of an add-on service than a standalone type of hosting. Picture it as a concierge service for your website. Whether you choose cloud, dedicated or VPS hosting, managed hosting takes care of the nitty-gritty details for you. This includes tasks like setting up the server, configuring software, troubleshooting issues and generally ensuring that everything runs smoothly. Managed hosting is great for providing a comprehensive service, including data backup and full server and software management. For website owners, this often means peace of mind in terms of your site’s security and performance. Many web hosting providers, Wix included, will incorporate this as part of their service, regardless of the type of hosting (cloud, dedicated or VPS) customers opt for. How to choose a web hosting service When you're on the hunt for a web hosting provider, avoid simply picking the first one you come across. You have to play detective, investigating the features that each service offers. From security measures to performance capabilities, different hosting providers offer a variety of features that can either make your life easier or leave you with a bitter aftertaste. In this section, we'll explain how to choose a hosting provider, so you can make an informed choice that suits your needs. 01. Find out if its servers are reliable Server reliability is a must-have for the smooth operation of your business and the performance of your website. When your site experiences downtime, it doesn't just frustrate visitors; it can also harm your search engine rankings and possibly incur penalties. This could derail transactions, disrupt sales and thwart other crucial interactions with your audience. To get a sense of current issues that could affect you, it's wise to search Google News for recent instances of outages or security breaches. This can offer insight into how different hosting providers respond to and manage such events. Choosing a web hosting provider with a strong track record of uptime is vital for ensuring your site is always connected and acceptable. Wix, for instance, boasts a 99.99% uptime. A reliable host should further offer globally distributed servers and CDNs to ensure your website performs well, no matter where your audience is located. But don't stop at just uptime percentages; your hosting provider should also actively monitor traffic and server functionality. The goal is to anticipate and address any issues before they can cause problems. 02. Assess its security features With risks like data breaches and cyberattacks on the rise, skimping on security features when choosing a web hosting provider is a gamble that you can't afford to take. Here are the cybersecurity basics you should look for when assessing web hosting providers: TLS certificates: Transport layer security (TLS) certificates—which replaced SSL certificates as the go-to protocol—encrypt the data exchanged between your site and its visitors. In simpler terms, it makes sure prying eyes can't easily snatch sensitive information like passwords or credit cards. When a hosting provider offers TLS, it changes your website's address from HTTP to HTTPS. That little ‘S’ informs visitors that your site is secure. Beyond reassuring your site's visitors, HTTPS is also favored by search engines, giving your site a potential boost in rankings. Firewalls and malware scanning: While a firewall keeps hackers and malicious software out, malware scanning takes care of any viruses, spyware or ransomware that may have slipped through the cracks. Backups: Even if your hosting provider offers all the security features, it's basically impossible to make your site 100% secure. Choosing a hosting provider that offers regular, automated backups ensures that you’ll be able to restore your site if it does suffer a security breach. DDoS protection: Distributed denial of service ( DDoS ) attacks aim to overwhelm your website with traffic to make it unavailable. A good hosting provider should offer robust DDoS protection to ensure your site remains accessible even under such attacks. Beyond these essential features, Wix hosting takes website security to the next level with 24/7 monitoring to spot issues before they become major problems. It also allows you to enable features like two-factor authentication and phishing protection. To further fortify its security landscape, Wix even runs a bug bounty program , inviting skilled ethical hackers to identify and report any potential vulnerabilities. “With our bug bounty program, which includes tens of researchers who are constantly looking for ways to hack our environment, every new and existing feature is being given the necessary attention to ensure it’s secure,” explained Ifat Kooperli, Wix’s lead of vulnerability management, to HackerOne . “When we see the same vulnerability repeatedly, we examine the root cause and find out how it can be mitigated across the platform.” Learn more: how much does an SSL certificate cost? 03. Consider speed When you're considering a web hosting provider, don't let speed fall by the wayside. Avoiding site speed mistakes (like overlooking caching and not implementing lazy loading ) is crucial for keeping visitors engaged. And let's not forget, speed also plays a key role in your website’s search engine ranking. Heavy hitters like Google factor in page load time when they're deciding which sites to display in those prized top search results. A zippy website could be your ticket to the big leagues. So, how can you tell if a hosting provider is up to speed? Peek at their server hardware specs; the more modern the hardware, the faster your website is likely to load. And don't skip over the mention of CDNs. A CDN stores snapshots of your website at various global locations, which makes your site load faster for people, regardless of where they are in the world. With three data centers and over 200 CDN nodes across the U.S. and Europe, Wix ensures that your audience can access your content in a flash, regardless of where they’re located. Real-time monitoring of performance data ensures constant improvements, while automatic media adjustments on their servers promise fast downloads and optimal visual experience on any device. Plus, Wix’s single, unified tech stack means you instantly benefit from any updates or optimizations they roll out. Learn more about how Wix’s performance can help your business. 04. Determine if it allows for easy scalability When you suddenly find yourself in the internet spotlight, the last thing you want is for your site to slow to a crawl or, even worse, crash entirely. Those are peak moments when every visitor counts, and being prepared for rapid growth helps you make the most of these golden opportunities. That's why, when you're on the hunt for a web hosting provider, scalability should be high on your list of must-haves. Opt for a hosting provider that offers a spectrum of plans, each with different resource allocations. This ensures that when your website starts hitting it big—whether in terms of visitor numbers or the sheer amount of content—you can effortlessly transition to a more robust plan. A provider that prioritizes easy scalability is essentially investing in your future success. They're not just handing you a one-size-fits-all package but offering a roadmap for growth. Even if you aren’t aiming to attract millions to your site, underestimating the importance of scalability could come back to haunt you down the line. Over time, you might decide to add more features, images or videos. If your plan doesn’t accommodate the extra weight, your hosting provider could slow down your site, charge you overage fees or even take your website offline until you upgrade or remove some of that extra data. Wix’s website hosting services cater to businesses ranging from solo ventures to large enterprises, making it versatile enough to handle whatever your site needs. The platform automatically adjusts your website's resources to manage traffic spikes or dips. While the 500MB of storage space that comes with the free plan is more than sufficient for basic blogs or portfolio sites, you can get anywhere from 2GB to unlimited storage space depending on the Premium plan you sign up for. 06. Review pricing plans Web hosting costs vary between providers and according to the type of hosting you choose. With many web hosting providers, the more you pay, the more features you unlock. This is something to consider when choosing a type of hosting and provider since the cheapest option isn’t always the best. For example, some shared web hosting plans start from as little as $1.39 per month, although this low price will typically involve a multi-year commitment plan. Low monthly payments often mean you don’t have access to certain services—such as data backup—which may require an extra charge. The more exclusive the type of hosting, the more expensive it gets. Dedicated hosting plans can cost up to several hundred dollars a month, but free web hosting is now an integral part of many website creation tools and is also a good option. Learn more about how to host a website for free. 07. Test customer support Unless you’re a technical wizard, you’re going to want to choose a hosting provider that handles the heavy lifting for you. That said, you still want to ensure that you’ll have access to expert technical support and customer care if questions or issues do arise. Look for a provider that has its customer care team readily available 24/7 and accessible over multiple methods of communication. Wix’s customer care team is available 24/7 via live chat, email and phone. If you sign up for a business account, you even have a specialized support team. This means you not only get help whenever you need it but that help is tailored to the specific needs and challenges you might face as a business owner. 08. Look for extra features Besides the essentials we've already discussed, some hosting providers sweeten the deal with additional features. Here are a few examples of features to look out for: Custom email accounts: Imagine if Wix’s support team reached out to you from a Gmail address. You would correctly assume that you were receiving spam. A business email address that carries your domain name not only elevates your professional image but also makes it simpler for people to remember how to get in touch with you. Ecommerce capabilities: If you're running or planning to run an online store, then you can't ignore eCommerce web hosting and features. The basics include an SSL certificate for secure transactions and multiple payment gateways. Having a built-in shopping cart feature is a big plus too. The more seamless the online shopping experience you can provide, the better for your business. Analytics: In the digital age, data is your best friend. Your hosting provider should offer analytical tools that track visitor behavior, site performance and other metrics. This valuable data can help you understand your audience better, fine-tune your site's content and ultimately improve your website's overall performance. Migration support: If you're making a move from another hosting provider, the last thing you need is a complicated, messy transition. Make sure your new hosting provider offers migration support to ensure a smooth, error-free shift. This can save you hours of time and plenty of headaches. As a website builder with all these features as well as a full suite of business solutions, Wix certainly fits the bill. Sign up for Wix  today. What is web hosting FAQ How do I host a website? Now that we’ve explained exactly what web hosting is and the main types available, here is how to host a website : Research the types of hosting available—including all of the potential hosted services available Choose the right type of hosting for your site Select your hosting platform or provider Decide on and connect your domain name Does Wix host websites? Yes, Wix hosts websites. It provides cloud-based web hosting services as part of its website-building platform, enabling users to create and host their websites directly through Wix. How much does it cost to host a website? The cost to host a website varies widely, depending on the hosting provider, type of hosting plan and additional features. Basic shared hosting can start as low as a few dollars per month while more advanced options like dedicated hosting can cost hundreds of dollars per month. Wix provides free hosting services to all of its users. Can I host a website myself? Yes, you can host a website yourself, but it requires technical knowledge and resources. You'll need a server (which can be a dedicated machine or a computer), a stable and fast internet connection and knowledge about server management, website maintenance and security protocols. However, for ease and reliability, many opt for professional hosting services. Why do I need web hosting? Web hosting is essential for storing your website’s files and making sure it’s accessible online 24/7. It provides bandwidth for data transfer, offers security features and includes technical support - if you opt for a managed service. Hosting services optimize site performance, offer scalability and can include professional email accounts with your domain. Can I get free web hosting? It depends on your hosting provider. But, build a website with Wix and secure, reliable hosting is free with every site.

The perfect domain is just a click away: claim your domain →   Looking for a new home for your domain? If your current provider isn't meeting your needs or you want a better setup moving your domain name is easier than you think. While the process can feel a little confusing at first the good news is that most transfers follow a similar path. We’ll break down the steps so you can move your domain with confidence keep your site running and stay in control of your website. TL;DR: How to transfer a domain name You’ll get a simple rundown of the entire process of moving your domain name from checking eligibility and unlocking your domain to entering your authorization code and approving the transfer. You’ll also discover how to keep your site running during the switch, avoid delays and handle DNS updates once the transfer is done. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Check if your domain is ready for a transfer Pick a new registrar and prep your info Unlock your domain and grab your authorization code Start and approve the transfer Update DNS and settings so your site and email keep working To transfer a domain name , start by unlocking it with your current registrar and requesting the transfer code. Choose a new registrar, enter the domain and submit the code to start the transfer. Confirm the request through the approval email sent to you. Once approved, the transfer completes automatically in a few days. What is a domain transfer?  A domain transfer is the process of moving your website's name, also known as a domain name or  web address , from one web hosting service to another. This allows you to change where your website is hosted while keeping the same domain name and  URL  that your visitors are familiar with. A successful domain transfer ensures that your website remains accessible and functional throughout the entire process.  Learn more: What is web hosting How to build a website How much does a domain name cost How much does an SSL certificate cost Reasons to transfer a domain Understanding your motives for transferring the domain can help you make an informed decision and choose the right new host for your website. There are several reasons why you might want to transfer a domain name. These include: Dissatisfaction with current web host : You may be looking to switch from your current web hosting service because of poor customer support, frequent downtime or limited features. Better features and pricing : Some web hosting services offer better deals and lower prices that make transferring your domain an attractive option. Additional features such as domain privacy  protection or a website builder  that may be appealing to users. Consolidation of services : If you have multiple domains registered with different registrars, consolidating them all under a single DNS registrar can help streamline domain management  and reduce costs.  How to transfer a domain in 12 steps Verify your domain is eligible for a transfer Choose a new registrar and create an account Update your contact information Unlock your domain Obtain an authorization code Initiate the transfer with the new registrar Confirm the domain transfer Pay for your domain transfer Verify the domain transfer was successful Update your domain settings Renew your domain (optional) Cancel your previous service 01. Verify your domain is eligible for a transfer Before you begin the process of transferring your domain, it's important to make sure that it is eligible for transfer. Some domains are not transferable or have specific requirements, such as being active for at least 60 days since the Internet Corporation for Assigned Names and Numbers (ICANN)  enforces a 60-day Change of Registrant lock .  It is also recommended to transfer a domain at least 45 days before it expires to avoid any issues with the transfer process and ensure that your website stays live. The entire transfer process typically takes about 5–7 days to complete. 02. Choose a new registrar and create an account Next, you will need to choose a new registrar for your domain. This is the company that you will be transferring your domain to. When researching potential registrars, consider factors such as domain price , customer service and additional features offered. Create a new account with your chosen registrar once you've decided. Find the domain owner and registration details for a website with a Whois domain lookup .  03. Update your contact information Before initiating the transfer, log in to your current registrar and check that your contact information is accurate and up-to-date. This includes your name, email address, phone number and physical address. Having outdated or incorrect contact information can lead to delays or disruptions in the transfer process. This is where you will receive important emails during the transfer, so make sure your admin email is correct. 04. Unlock your domain Domains are locked by default to prevent accidental changes or deletion. To transfer your domain successfully, you need to unlock it from your current web hosting service. This means that any holds or locks on the domain must be removed. This can typically be done through your account settings or by contacting your current registrar's customer support. Temporarily disable any WHOIS privacy protection on your domain so that the new registrar can confirm your ownership. Don't have a domain name yet? Learn more about  getting a domain name . Use a  domain name generator  if you need help coming up with an idea and check the availability with a  domain name search  tool. 05. Obtain an authorization code An authorization code, also called an EPP code, is a unique identifier that ensures you have the authority to transfer your domain. To get this code, log in to your current registrar account and navigate to the domain management section. Look for options like "Authorization Code," "EPP Code" or "Transfer Key." If you don’t see it right away, check the help center or reach out to your registrar’s support team—some registrars require you to request it manually. You'll need to provide this code to your new registrar during the transfer process. 06. Initiate the transfer with the new registrar Once you have selected a new registrar and completed all necessary steps with your current one, it's time to initiate the transfer with the new registrar. This can usually be done through their website or by contacting their customer support. You will need to provide your domain's authorization code, contact information and any other required details. Learn more: Best domain registrars , What is a parked domain ? 07. Confirm the domain transfer After initiating the transfer, you should receive an email from your new registrar asking you to confirm the transfer. This is a security measure to ensure that you have authorized the transfer before it takes place. Follow the instructions provided in the email to approve the transfer. The length of time it takes for a domain transfer varies, but it usually takes several days. During this time, monitor your website and business email to make sure services continue working correctly. While downtime is usually minimal, keeping an eye on everything helps you catch any issues early. 08. Pay for your domain transfer Some registrars may require payment for the domain transfer, while others include it as part of their services. Make sure to check with your new registrar beforehand so you are prepared for any fees associated with transferring your domain. Your new provider might require a year of service upfront, but watch for promotions offering the first year free. 09. Verify the domain transfer was successful Once the transfer is complete, verify that the domain is now listed in your new registrar’s account and check that your website and email services are functioning properly on the new web hosting service. If there are any issues, contact your new web hosting service for assistance. 10. Update your domain settings Once the transfer is complete, make any necessary changes to your domain settings, including updating nameservers and setting up DNS records. This is important to ensure that your website and email continue to function properly. If you're not changing hosting, you might not need to update DNS settings, but double-check to make sure your website and email continue to function properly. 11. Renew your domain (optional) If your domain is due for renewal during the transfer process, some registrars may automatically renew it for you. If not, make sure to renew your domain with your new registrar before the domain expiration  date. 12. Cancel your previous service Once everything is confirmed to be working correctly on your new web hosting service, you can cancel your previous service. This includes any hosting or domain services with your old registrar to avoid unwanted charges. Quick checklist for transferring your domain Step What to do Verify domain eligibility ✓ Ensure your domain is at least 60 days old, unlocked and free of disputes. Choose a new registrar ✓ Pick a new registrar, create an account and get ready to transfer. Update contact information ✓ Make sure your WHOIS admin email and other details are accurate and up to date. Unlock your domain ✓ Disable the registrar lock to allow the transfer. Obtain an authorization code ✓ Request the Auth/EPP code from your current registrar. Initiate the transfer ✓ Start the transfer process with your new registrar using the Auth/EPP code. Confirm the transfer ✓ Approve the transfer request via email or your registrar’s dashboard. Pay for the transfer ✓ Complete the payment to finalize the transfer process. Verify transfer success ✓ Check that the domain has been successfully moved to your new registrar. Update domain settings ✓ Adjust DNS, enable privacy, set up auto-renewal and confirm billing. Renew your domain (optional) ✓ Renew your domain if needed to extend its registration period. Cancel previous service ✓ Contact your old registrar to cancel any remaining services. Public vs. private domain transfer During the transfer process, you have the option to choose between a public or private domain. A public domain allows anyone to access information about the domain such as contact information and registration dates through a WHOIS lookup. In contrast, a private domain keeps this information hidden from public view for privacy and security reasons. It's important to consider the pros and cons of each option before making a decision. A public domain can be beneficial for businesses as it allows potential customers to easily find contact information. However, it also leaves room for spam emails or unwanted solicitations. On the other hand, a private domain can protect your personal information from being publicly available but may also make it more difficult for customers or potential partners to reach you. What happens to email, DNS and your website during transfer A domain transfer doesn’t automatically take your website or email offline. During the transfer, your DNS settings usually stay the same, meaning your website and email keep working as long as the name servers aren’t changed. In most cases, visitors won’t notice anything happening. Email is generally unaffected during a domain transfer, especially if it’s tied to the same DNS records. Messages continue to flow normally and inbox access stays active. Issues only arise if DNS records are changed during or right after the transfer, so it’s best to hold off on updates until the process is complete. Your website stays live throughout the transfer as long as DNS isn’t modified. If you switch name servers after the transfer, DNS propagation can take anywhere from a few minutes to 48 hours. During that time, some visitors might briefly see an older version of the site, but full downtime is rare if the transfer is managed properly. Tips for a smooth domain transfer Jason Hennessey from Hennessey Digital emphasizes the importance of planning your migration strategy upfront. He shares how fear of asking about SEO impact delayed decisions for a client, leading to a stressful domain migration. “The transition was manageable with careful planning,” he says. "We guided that client through meticulous redirects, technical audits and communication campaigns. Traffic dipped briefly but recovered within months. If they had asked earlier, anxiety could have been reduced. Domain transitions are survivable when managed strategically. Hesitation often creates unnecessary stress." Based on this experience, here are some practical steps to make your domain transfer smoother: Plan ahead:  Schedule your transfer carefully. Avoid peak traffic times or special events on your site to minimize disruptions. Contact customer support if needed:  If issues arise, support can guide you through the transfer and ensure it completes successfully. Backup your website:  Always save a copy of your site before making major changes. If anything goes wrong during the transfer, you’ll have a secure backup to restore. How to transfer a domain name to Wix When you transfer your domain to Wix, Wix becomes your domain host. This means your domain's contact information, DNS settings, and registration payments are all managed from within your Wix account.  To transfer your domain to Wix Go to Domains in your Wix account. Click Add an Existing Domain and select Transfer your domain to Wix. Follow the prompts to start the transfer. Enter the domain and select the current registrar. Log in to your current domain host in a separate tab and confirm in Wix. Unlock your domain with the current host and confirm in Wix. Obtain and enter the authorization code. Choose an extension period and apply any vouchers. Review and update your contact information. Select a privacy option. Choose a payment method and submit the purchase. See our in-depth guide on how to transfer your domain to Wix . Common domain transfer issues and solutions Transferring a domain doesn’t have to be complicated. Here’s a quick guide to common challenges you might encounter and simple solutions to help you handle them smoothly: Locked domain: Many registrars lock domains by default to prevent unauthorized transfers. To resolve this, log in to your registrar account, locate the domain management settings and unlock your domain. If you can’t find the option, contact your registrar’s support team for help. Outdated contact information: Incorrect or outdated contact details can cause you to miss crucial emails, like transfer approvals. Before starting, update your contact information, especially your email address, in your registrar account to avoid delays. Authorization code issues: Trouble accessing the authorization (EPP) code can hold up the transfer. Check your domain settings for the code, or if it’s not visible, request it from your registrar’s support team. Start early to allow time for the process. Recent domain changes: Domains registered or transferred in the last 60 days, or recently updated ownership details, are often restricted from being transferred. Verify your domain’s eligibility in advance, and if necessary, wait for the restriction period to end. Transfer delays: Transfers can take a few days and delays might occur due to incomplete steps or registrar policies. Double-check that your domain is unlocked, the authorization code has been submitted and transfer confirmations are approved. Follow up with registrars if it takes longer than 5–7 days. Unexpected fees: Some registrars charge for transfers or have additional renewal costs. Review transfer policies before starting and compare costs between registrars. Look for promotions or discounts to reduce fees. More on how to manage your domain How to choose a domain name How to register a domain name How to get a free domain name How to change a domain name How to buy a domain name How to check domain authority How to transfer a domain name FAQ How long does it take to transfer a domain? The length of time it takes to transfer a domain varies, but it usually takes several days. This is mainly due to the authorization process and potential delays from both registrars. How much does it cost to transfer my domain name? Prices for domain transfers vary depending on the new registrar and their services. Some registrars may include the transfer as part of their package while others may charge a fee. It's important to research and compare pricing before choosing a new registrar. Is it free to transfer a domain? While some registrars may offer free domain transfers, there may be additional fees for services such as privacy protection or extended registration periods. Make sure to check with your new registrar for any potential costs associated with the transfer. Can I transfer my domain if it expires soon? It is possible to transfer an expiring domain, but it's not recommended. The transfer process may take longer than expected and if the domain expires during this time, you risk losing ownership of it. It's best to renew your domain with your current registrar before initiating a transfer. What if my domain has expired? Can I still transfer it to another registrar? Once a domain has expired, it is no longer eligible for transfer. You will need to renew your domain with your current registrar and wait at least 60 days before initiating a transfer. Will my website experience downtime during the transfer? It's possible that your website may experience some downtime during the transfer process. It's best to notify visitors and customers in advance so they are aware of any potential disruptions. Can I cancel a domain transfer once it has been initiated? Yes, you can cancel a domain transfer at any point before it is completed. However, keep in mind that some registrars may charge a fee for canceling a transfer. Can I transfer my domain and change web hosting providers at the same time? Yes, it is possible to transfer your domain and switch web hosting providers at the same time. This can help streamline the process and minimize any potential disruptions to your website.  However, it's important to make sure that both the new registrar and web hosting provider are compatible with each other before initiating the transfer. What if I don't know who my registrar is? You can use a WHOIS lookup tool to find out who your domain registrar  is. You will need to provide the domain name and the search will reveal the registrar's information. If you are unable to transfer your domain, you may need to contact the current registrar for assistance. I’ve just purchased a domain. Why can’t I transfer my domain to another registrar? Newly registered domains typically have a 60-day transfer lock to prevent unauthorized transfers. This is a security measure to protect the domain from being transferred without the owner's consent. After 60 days, you should be able to initiate a transfer. Does transferring my domain hurt my site’s SEO? As long as the transfer is done correctly and without any major disruptions or changes to your website, it should not have a negative impact on SEO. However, it's always recommended to monitor your site's performance after a transfer and make any necessary adjustments if needed.  What happens to my existing email address account after a domain transfer? If your email address is linked to your domain name, it may be affected by the transfer process. It's important to back up any important emails or contacts and make sure to update any settings with your new registrar to ensure a smooth transition.  Keep in mind that there may be some downtime during the transfer process, so it's best to have alternative means of communication set up during this time. Do I need technical knowledge or assistance for a domain transfer? While basic technical knowledge can be helpful, most registrars offer step-by-step instructions and support for their customers during a domain transfer. If you encounter any issues, you can also seek assistance from customer support or IT professionals.  However, if you are unsure about the process or feel overwhelmed, it may be best to seek professional help to ensure a successful transfer.  My domain can't be transferred. Can I connect the domain instead? In some cases, a domain may not be eligible for transfer. However, you can still connect the domain to your new hosting provider by changing the DNS settings. This will allow you to keep your existing domain while using a different hosting service.  It's important to note that this method may have limitations and it's best to consult with your new registrar for further guidance. How often can I transfer my domain? There is no limit on how many times you can transfer your domain name, as long as it meets the eligibility requirements set by ICANN (Internet Corporation for Assigned Names and Numbers). However, frequent transfers may incur additional fees and may also affect your website's SEO if done too frequently. It's recommended to only transfer when necessary and to carefully consider your options before initiating a transfer.  Additionally, some registrars may have their own restrictions or policies on how often a domain can be transferred, so it's important to check with them beforehand. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk .

Claim your free website hosting  now and get online today →   Building trust online starts the moment you create a website and choose a domain name . In this article, Prof. Dr. Dennis-Kenji Kipker, an expert in cybersecurity and digital resilience, explains what an SSL certificate is and why it matters for keeping your site and visitors safe.  If you’re learning how to open a website , understanding SSL is one of the first steps to protecting both your site and your audience. As the scientific director of the cyberintelligence.institute in Frankfurt, board member of CERTAVO AG and visiting professor at the Riga Graduate School of Law, Prof. Kipker breaks down how SSL encryption works, what threats it prevents and how to protect your website from the ground up. Try a free website builder  that takes care of your website security and domain protection from day one. Wix hosting keeps your website running smoothly and securely from day one. With reliable website performance , strong security and built-in tools SEO features , web analytics  and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. What is an SSL certificate? SSL stands for Secure Sockets Layer. That might sound complicated, but at its core, it simply means a secure connection is established between your browser and a website. An SSL certificate is like a digital ID card for websites. It confirms that a website is authentic and encrypts the data exchanged between you and the site. You can recognize a valid SSL certificate by the small padlock icon in your browser’s address bar and the “https://” at the beginning of the URL . Clicking on the padlock allows you to see details like the website’s name, the certificate issuer and the expiration date. These details should match the website to ensure the certificate is genuine. A valid certificate is always issued by a trusted certification authority, such as Let’s Encrypt or DigiCert. Technically, SSL has been replaced by Transport Layer Security (TLS). Even though the term “SSL” is still widely used, we are actually talking about TLS certificates today. Keep your site secure and trustworthy. Explore the best SSL certificate providers available today. What does an SSL certificate do? An SSL certificate keeps your website safe by locking the information visitors share, like passwords or payment details, so no one else can read it. It also proves your site is real and trustworthy. An SSL certificate ensures that the connection between your device, like a smartphone or computer, and the website is encrypted. Encryption converts data into a code that only the intended recipient can decode. Think of it like a sealed envelope: without encryption, anyone could read or alter the contents without detection. With SSL, the “envelope” is securely closed. Websites without an SSL certificate often display a “Not Secure” warning, which can discourage users. When you visit a site with “https://,” a process called the SSL/TLS handshake begins: your browser requests a certificate from the website’s server containing information such as the site’s name and public key. Your browser verifies that the certificate is valid and matches the website. If everything checks out, the browser and server create a unique encryption key used only for that session. From that moment on, all data exchanged between your device and the website is encrypted. Even if someone intercepts it, they wouldn’t be able to read or understand it without the key. Build trust from the first click, explore how to host a website with Wix and enjoy free website hosting . Why are SSL certificates important? SSL certificates are essential for multiple reasons, for both users and website owners. "Cybersecurity is not just a technical matter: it is above all a posture, a way of thinking about the management of one's site, one's tools, one's teams." - Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr Privacy (GDPR) Search engine optimization Verification (authentication security) Data integrity Customer trust 01. Privacy (GDPR) The General Data Protection Regulation (GDPR) in the European Union requires that personal data be protected during transmission. This includes names, addresses, email addresses and payment information. SSL certificates provide this protection through encryption. So, is SSL mandatory? Indirectly, yes. GDPR requires appropriate technical and organizational measures to protect personal data (Art. 32 GDPR). Without SSL encryption, secure transmission can’t be guaranteed, which could constitute a GDPR violation with potential fines. “The GDPR has a clear objective: to create a space of trust where users can decide who, how, and for what purposes their personal data is used.” - Marina Brocca, regulatory compliance consultant specializing in GDPR and LOPDGDD Learn how to make a GDPR compliant website with Wix. 02. Search engine optimization Search engines like Google and Bing favor websites with SSL certificates. A secure connection can improve your search ranking, which is especially important if you want to attract new customers or readers. 03. Verification (authentication security) An SSL certificate confirms that a website is legitimate and not a potentially harmful copy. This protects users from phishing and fraud, making it clear that the site they’re visiting is authentic and trustworthy. Explore these website security tips to keep your site protected. 04. Data integrity SSL not only protects against eavesdropping but also against tampering. You can be confident that information arrives exactly as sent, without unwanted or unnoticed alterations by third parties. 05. Customer trust SSL also boosts visitors’ confidence in your site. When users see the padlock icon in the browser bar, it signals security and professionalism. A lack of SSL can deter people, as no one wants to use an “unsafe” site. Types of SSL certificates There are different types of SSL certificates depending on your needs. Here’s a breakdown of the main options: Single domain certificate (SSL/TLS) A single-domain certificate protects one domain, for example, “ www.wix.com .” It’s ideal for websites or blogs with only one URL and is probably the most common type of SSL certificate. Many hosting providers automatically provide a free single-domain certificate for every domain created, making it especially convenient for beginners or smaller projects. With just a few clicks, your website is encrypted without requiring technical knowledge. Recommended reading:  How much does a domain cost?   Multi-domain certificate (SAN/UC) SAN stands for Subject Alternative Name and UC means Unified Communications. These certificates protect multiple domains simultaneously, e.g., “www.your-site.com,” “shop.your-site.com” and “portfolio.your-site.com.” For smaller companies or projects, individual single-domain certificates for each domain are often easier to manage. Wildcard certificate A wildcard certificate covers a main domain and all its subdomains. For example, “www.your-site.com,” “blog.your-site.com” and “shop.your-site.com” can all be protected with a single certificate. Learn more: how much does an SSL certificate cost? Final thoughts about SSL certificates Today, an SSL certificate is no longer optional, it’s essential. It protects personal data, increases visitor trust, and is even legally required when processing personal data. Which certificate is right for you depends on how you use your website. Single-domain certificates are sufficient for small sites, while multi-domain and wildcard certificates make sense for larger projects. If you’re not a technical expert, make sure to choose a hosting provider that makes generating and installing an SSL certificate easy. This ensures your site meets legal requirements and builds trust with your users. Meet the expert Prof. Dr. Dennis-Kenji Kipker is a leading expert in cybersecurity and digital resilience. He is the scientific director of the cyberintelligence.institute in Frankfurt, a member of the board of CERTAVO AG and a visiting professor at the Riga Graduate School of Law, where he specializes in global IT law and cyber strategy. What is an SSL certificate FAQ Do I need an SSL certificate if I already have web hosting? Yes. While most web hosting  providers include SSL by default, not all do. SSL encrypts the connection between your site and visitors, protecting sensitive data like logins or payments. If your web hosting plan doesn’t include one, you can add it manually. When comparing providers, look for those offering eCommerce hosting  with free SSL, like Wix, where it’s automatically included. How does SSL affect my website's SEO and domain name search visibility? Search engines prioritize secure sites, so having an SSL certificate can help your site rank higher in domain name search  results. It signals trustworthiness and data protection, which Google values. When you register your domain, whether through a domain name generator  or manually, make sure SSL is activated to give your website a competitive SEO advantage. What's the connection between SSL certificates and cloud hosting vs shared hosting? Cloud hosting vs shared hosting  can support SSL, but the setup and performance differ. In shared hosting, resources are shared between multiple sites, which can impact speed and reliability. Cloud hosting , on the other hand, offers scalability, faster performance and enhanced security, ideal for sites handling sensitive data. SSL complements both by securing connections, but it pairs especially well with the stability of cloud environments. How much does it cost to get an SSL certificate with my web hosting plan? The web hosting cost  varies, but with Wix, SSL is included on every plan. Some hosts charge extra for advanced certificates, yet for most websites, especially personal or business sites, the included SSL is all you need. When comparing hosting costs, factor in whether SSL, domain registration and best online storage solutions  are bundled together for better value. What's the best way to secure an eCommerce site with SSL and reliable hosting? For online stores, SSL is a must to protect checkout data and customer information. Look for eCommerce hosting  that includes built-in SSL, automatic renewals and cloud hosting reliability. Platforms like Wix offer all-in-one security. so you can set up your store, connect your domain via a domain name generator and enjoy encrypted transactions without extra setup.

The perfect domain is just a click away:  claim your domain   →  Nothing frustrates visitors faster than a “Not Secure” warning when they visit your site. An SSL certificate fixes that by keeping your website safe, protecting sensitive data and showing users they can trust you. In this guide, we’ll show you how to get an SSL certificate quickly and correctly so your website security is handled without the headache. TL;DR: How to get an SSL certificate Getting an SSL certificate is an essential part of website security . It involves choosing a trusted method to get the certificate, connecting it to your domain and verifying it’s active so your site shows HTTPS and the padlock icon. When you build a website with Wix your SSL certificate is set up automatically and comes free with your site. You don’t have to worry about the techy stuff so you can focus on growing your business while your site stays secure. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Understand what an SSL certificate is and why it matters Get an SSL certificate and connect it to your domain Verify that SSL is active with HTTPS and the padlock icon Handle common setup issues and domain-related settings See how SSL boosts website security, trust and SEO What is an SSL certificate? An SSL certificate (Secure Sockets Layer) is a digital security certificate that encrypts the data transferred between a website and its visitors. When a site has an SSL certificate, it uses HTTPS  instead of HTTP, and a padlock icon appears in the browser bar. This encryption protects sensitive information such as login details, credit card numbers and personal data from being intercepted by hackers. In simple terms, an SSL certificate makes sure that any information your visitors share with your website stays private and secure. Read more: What is an SSL certificate Best SSL certificate providers “An SSL certificate confirms that a website is genuine and not a potentially dangerous imitation.” - Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main How SSL works technically SSL keeps the information between your website and your visitors private and secure. When someone visits your site, their browser and your server create a secure connection through a process called an “SSL handshake.” During this handshake, your server shares its SSL certificate which has a public key. The browser then checks the certificate and uses that key to create a unique session key for the visit. This session key encrypts all data sent back and forth like passwords, payment info or personal details so no one else can read it. SSL also makes sure the data isn’t changed while it’s being sent and confirms that visitors are really connecting to your site, not a fake one. You may also be interested in: How to secure your domain Domain hijacking Domain spoofing How to get an SSL certificate Securing your site is a fundamental part of establishing a trustworthy business. An SSL certificate not only protects sensitive data but also signals to visitors that your site is professional and safe. Let’s break down how simple this process can be. Choose a website or hosting provider Select your domain Generate or request the SSL certificate Verify ownership of your domain Install the SSL certificate Check that it’s active 01. Choose a website or hosting provider Before getting an SSL certificate, you need a platform that supports it. Many website builders and website hosting providers include SSL certificates in their plans, either free or paid. Picking a provider that handles SSL for you saves time and ensures everything is set up correctly, which is key for your website’s security and trustworthiness. When choosing a provider, consider their SSL support, reliability, customer support, and extra features. If you still need a domain, combine this step with your domain registration  to get your site’s address and SSL at the same time. This ensures your website and security certificate are a perfect match from the start. For those managing multiple domains or planning to grow, look for a provider with easy management tools to simplify activating and renewing SSL certificates in the future. 02. Select your domain An SSL certificate is linked to a specific domain so you need to choose the right one before you continue. Use a domain name search  tool to see if your preferred domain is available and explore other options if it isn't. If you already have a domain registered, check that you have access to its DNS settings or control panel. You'll need this to verify ownership during the SSL setup. Making sure your domain is ready for verification will save you from delays and headaches later. For businesses, think about securing extra variations of your domain like different extensions, new TLDs or common misspellings. These can also be protected with SSL to keep your entire brand safe from security risks or people trying to impersonate you. 03. Generate or request the SSL certificate Depending on your provider, getting an SSL certificate can be automatic or involve a few manual steps. Many modern website builders issue the certificate as soon as your domain is connected and active. Create a CSR and secure your SSL certificate If you’re getting an SSL certificate on your own, start by generating a Certificate Signing Request (CSR) from your hosting control panel. A CSR is a block of encrypted text that contains your website’s information such as its domain name, organization and location. The Certificate Authority (CA) uses this info to create your SSL certificate. Generating a CSR also creates a private key that stays on your server and pairs with your SSL certificate. Keep it safe because if you lose it or someone gets a hold of it you might need a new certificate. After you send the CSR to the CA they’ll check that you own the domain. Once that's done the certificate is issued and you can install it on your server to create a secure HTTPS connection. Make sure you choose the right certificate type for your needs: single domain, multi-domain or wildcard SSL for subdomains. The right SSL ensures full coverage and protection for your entire website. You may also be interested in: Website security tips How to check domain authority 04. Verify ownership of your domain To get your certificate, you'll need to prove you own your domain. You can usually do this by responding to an email, adding a DNS record or uploading a special file to your site. If your provider combines domain registration with SSL setup, this step can be much simpler because all your DNS records and domain details are already in one place. Getting this done quickly means you can secure your site without delay. For those of you managing several domains, it's a good idea to keep track of the verification process for each one. This helps make sure no domain is left unsecured and no certificates expire unexpectedly. 05. Install the SSL certificate After your certificate is issued, it’s time to install it on your site. Some website builders do this for you automatically. If you're using a hosting provider you might need to upload the certificate and set up your server yourself. Getting the installation right is a big deal. An incorrect installation can lead to errors or stop your site from showing up as secure. If your site has more than one domain or subdomain, make sure your certificate covers them all and that every page uses HTTPS. If you bought your domain and SSL certificate from the same provider, they might give you one control panel to manage everything. This makes it much easier to handle your security settings, renew certificates and check on your site's health. 06. Check that it’s active Once it’s installed, check that your SSL certificate is working. Look for the padlock icon in your browser’s address bar and make sure the URL starts with “https://”. You can test your website on multiple browsers and devices to make sure everyone sees a secure connection. Regularly monitoring your SSL certificate is a good idea since they can expire or DNS changes might temporarily mess with the secure connection. You can use SSL tracking tools to make sure your site stays secure without any interruptions. Types of SSL certificates Not all SSL certificates are created equal—they come with different levels of coverage validation and security. Picking the right one for your site will keep it secure build visitor trust and meet all your technical needs. Some certificates protect one domain while others can cover multiple domains or subdomains. They also vary from simple domain verification to more in-depth organization validation. Single domain SSL : Secures one specific domain like www.example.com. It’s the simplest option, perfect for small websites, personal blogs or portfolios. Installation is easy, renewal is predictable and it’s usually the most affordable type of SSL. Wildcard SSL : Covers a domain and all its subdomains e.g. example.com, shop.example.com, blog.example.com. Perfect for businesses with multiple sections under the same domain. It saves money and effort since you don’t need separate certificates for each subdomain. Multi-domain SSL (SAN) : Lets a single certificate secure multiple domains like example.com, example.net and example.org. Great for companies managing several websites as it simplifies renewal and administration while keeping costs lower than buying individual certificates. Domain Validation (DV) : Confirms the registrant owns the domain. The verification process is quick—usually a few minutes to a few hours. DV SSLs are budget-friendly and ideal for informational or personal websites where basic encryption works. Organization Validation (OV) : Verifies your domain ownership and your organization's legitimacy. This helps visitors trust that your website belongs to a real business. OV SSLs are a great option for businesses, non-profits and service providers looking for a balance of security and credibility. Extended Validation (EV) : Offers the highest level of trust by thoroughly checking your company’s legal identity. EV SSLs add visual cues to browsers, like your company name in the address bar, showing visitors your site is extra secure. These are a good idea for an eCommerce site , financial services or any website that handles sensitive customer information. How much does an SSL certificate cost The price of an SSL certificate depends on the type, validation level and provider. Basic Domain Validation (DV) certificates can be free with many website builders or cost around $10–$20 per year. For Organization Validation (OV) and Extended Validation (EV) certificates which check your business identity, you can expect to pay anywhere from $50 to several hundred dollars per year. Other factors can affect the price. Multi-domain or wildcard certificates that cover multiple domains or subdomains generally cost more than single-domain certificates. Some providers include extras like malware scanning, a warranty or higher encryption levels which can increase the price. Renewal fees may also differ from initial purchase costs so it’s important to check the long-term cost before committing. For most small businesses and personal websites, free or low-cost SSL options provide strong encryption and are fully sufficient for protecting visitors and building trust. For larger sites handling sensitive data or multiple subdomains, investing in higher-level certificates can boost security and credibility. Explore more: how much does an SSL certificate cost? Troubleshooting SSL issues SSL problems can disrupt your site’s security and trust. Here’s what causes common issues and how to fix them fast. Mixed content Mixed content happens when a page served over HTTPS loads resources like images, scripts or stylesheets over HTTP. This breaks the secure connection and triggers browser warnings. To fix it, update all internal links, embedded content and third-party scripts to HTTPS. If a third-party resource doesn’t support HTTPS, consider hosting it yourself or finding a secure alternative. Tools like browser developer consoles can help identify these insecure elements. Expired certificates SSL certificates have a set validity period, usually one year, and must be renewed before they expire. If your certificate expires, browsers will block secure connections and show “Not Secure” warnings to visitors. You can prevent this by tracking your expiration dates and automating renewal if your provider allows it. After renewing, double check with the Certificate Authority to make sure everything went through smoothly. DNS or server misconfigurations SSL needs your domain to point to the server where the certificate is installed. If DNS records are wrong or the server isn’t set up for HTTPS, SSL won’t activate. Check A, CNAME and AAAA records, make sure the server has the certificate installed correctly, and confirm port 443 is open. If you’re using a CDN or reverse proxy, SSL must be enabled and consistent across all services. Browser caching or outdated devices Sometimes browsers hold onto old certificate or HTTP information, causing errors even when SSL is active. To fix this, you can clear browser caches, test your site in multiple browsers and make sure your devices are running recent software. It’s also a good idea to update older operating systems or browsers, as they may not recognize modern SSL certificates. Regular monitoring Continuous SSL monitoring helps you catch security gaps before they go unnoticed. Use online tools to check certificate validity, configuration and mixed content issues. Monitoring also alerts you to revocation, expiration or server changes so visitors always experience a secure connection. Why do I need an SSL certificate? An SSL certificate is essential for building trust, improving security and supporting your website’s performance in search engines. As of 2025,  over 88% of websites  now use HTTPS, showing how essential web security has become. First, an SSL certificate protects user data by encrypting all information sent between the browser and the server. This is particularly important for websites that collect passwords, payment details or personal information. Second, it builds trust with your visitors. The “https” prefix and padlock icon signal that your website is safe to use, which increases credibility and reduces the chances of users abandoning your site. Third, SSL certificates support SEO. Search engines like Google consider HTTPS a ranking factor, meaning secure websites are more likely to rank higher in search results than unsecured ones. Finally, many modern browsers now flag non-HTTPS websites as “Not Secure,” which can negatively impact your brand reputation and user experience if you don’t have an SSL certificate installed. How to get an SSL certificate for your Wix site Wix simplifies domain registration for your business, making it easy to secure your online presence from the very beginning. As part of the setup process, Wix ensures secure domain registration with SSL certification, helping protect your website and visitors’ data automatically. With quick domain registration, Wix allows you to launch your site faster while giving you the confidence that your connection is encrypted, trusted and ready for growth. Wix automatically provides a free SSL certificate for all Wix sites, including those with custom domains connected to your site. To enable this, connect a custom domain to your Wix site and upgrade with a premium plan if required. The SSL certificate is generated automatically once your domain is connected. Ensure your domain's DNS records are properly set to allow SSL activation. Check your DNS settings in your Wix account under "Domains" > "Manage DNS Records". Wait up to 48 hours for domain propagation after making DNS changes. Note:  Wix does not support third-party SSL certificates or SSL for domains connected to external (non-Wix) websites. Your site will show as secure with "https" and a lock icon in browsers supporting SSL. For older devices or browsers not recognizing SSL, updating to the latest operating system or browser version is recommended. Learn more: What are custom domains Build a secure site Having an SSL certificate is no longer optional—it's a standard for any website. It protects your visitors, boosts your credibility and can even improve your search engine rankings. Ready to build a website that's secure from the start? Choose a website template and get a free, automatically installed SSL certificate today. How to get an SSL certificate FAQ What happens if I don't have an SSL certificate? If your website doesn't have an SSL certificate, web browsers like Chrome and Firefox will mark it as "Not Secure." This warning can deter visitors and damage your brand's credibility. It also means any data exchanged between your site and its users, like login details or contact information, is unencrypted and vulnerable to interception. How much does an SSL certificate cost? The cost of an SSL certificate can vary. While you can purchase them from Certificate Authorities for an annual fee, many website builders, including Wix, provide a free SSL certificate with their plans. This is often the most cost-effective and convenient option for small businesses and new website owners. How long does it take to get an SSL certificate? The time it takes to get an SSL certificate depends on the method you choose. If you use a website builder like Wix, the SSL certificate is often provisioned and activated automatically within minutes of connecting your domain. If you purchase one manually, the verification process can take anywhere from a few hours to several days, depending on the type of certificate. How to generate an SSL certificate To generate an SSL certificate you’ll start by creating a Certificate Signing Request (CSR) in your hosting control panel. The CSR has your domain and organization details that a Certificate Authority (CA) uses to issue the certificate. After it’s issued you can install it on your server to enable HTTPS. Who provides an SSL certificate SSL certificates are issued by Certificate Authorities (CAs), trusted organizations that verify your domain ownership and identity. Many hosting providers and website builders also take care of SSL provisioning for you. How to get an SSL certificate for free You can get a free SSL certificate through website builders like Wix or with a hosting provider that includes them. Where to find an SSL certificate on a server SSL certificates are typically stored in your web server’s control panel or hosting account. Common locations include the “Security” or “SSL/TLS” section of cPanel, Plesk or your hosting dashboard. You might also find the certificate files directly on the server in directories specified by your server configuration. Do SSL certificates expire Yes, SSL certificates have a validity period typically ranging from 90 days for free certificates to 1–2 years for paid ones. You need to renew them before they expire to keep a secure HTTPS connection. Expired certificates trigger browser warnings and hurt trust in your site. Is it mandatory to have an SSL certificate Technically you can run a website without SSL but it’s strongly recommended. Modern browsers flag non-HTTPS sites as “Not Secure” and search engines favor HTTPS in rankings. SSL is essential for protecting visitor data and building trust.

Get  free website hosting  from Wix today → The best SSL certificate providers keep your website secure by encrypting data between your site and visitors’ browsers, protecting sensitive information and building trust. Choosing the right SSL is an important part of website hosting , whether you’re running a blog, an online store or a professional portfolio. We’ve curated a list of the best SSL providers, including key features, pricing and what makes each one a strong choice. The right SSL certificate ensures your website stays secure, trustworthy and ready for visitors. When you create a website  with Wix, an SSL certificate is included with all sites. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: best SSL certificate providers SSL certificates, also known as the ‘s’ in https://, ensure that the data transmitted among them remains private and safe. These small data files do so by connecting a cryptographic key to the site owner’s details and establishing an encrypted link between web server and browser. There are several types of SSL certificates available, which you can purchase from one of the best web hosting services , depending on your site’s needs. We've put together a curated selection of the best SSL certificate providers available, including a description of their offering, key features and pricing. Key considerations for choosing an SSL provider Consideration What it means Why it matters Validation level SSL certificates come in domain validated, organization validated and extended validation options, each offering a different level of verification. Higher validation levels help build trust and are important for websites that handle payments or sensitive data. Support SSL providers offer different levels of technical support, from self-service resources to hands-on assistance. Reliable support helps resolve certificate issues quickly and reduces the risk of downtime. Price SSL certificates range from free options to higher-cost certificates with advanced validation. Choosing the right option keeps your website secure without paying for features you don’t need. Bundles Some website hosting plans include free or discounted SSL certificates. Bundled SSL simplifies setup and can reduce overall website hosting costs. Learn more: How to host a website What is web hosting? How much does an SSL certificate cost? Best SSL certificate providers 1. Wix 2. DigiCert 3. Sectigo 4. GeoTrust 5. Entrust 6. Thawte 7. SSL.com 8. Network Solutions 9. GoDaddy 10. Globalsign 01. Wix Price : Free Wix offers a one-stop website security solution for businesses from a broad variety of industries. And for any individual or business with a website, having a comprehensive of cybersecurity basics is key to protecting against attacks. On top of their industry-leading drag-and-drop website builder platform, the company provides users with a wide array of tools to optimize their site, including free web hosting (view other web hosting costs in this guide), advanced SEO features and domain name registrar . If you've covered how to open a website with Wix, you already know that your website security will be automatically equipped with one of the best free SSL certificates in the market. This allows you to ensure visitors’ data is secure at all times, without worrying about renovation timelines or added fees. Furthermore, receiving a free SSL certificate has a direct impact on the final website cost , reducing it to a minimum. Prevention, detection and response are the pillars of Wix security . At Wix we take our commitment to protecting our users' websites and their data seriously. To learn more about how we do this visit our Privacy and Security Hub. Key Wix features : Free SSL certificate Robust web hosting Automatic, smooth validation 02. DigiCert Price: Starting at $27/month After acquiring Norton and Symantec’s website security solutions in 2017, DigiCert has become the go-to SSL certificate provider for Fortune 500 and Fortune 100 companies. The company’s offering ranges from standard products such as OV and EV SSL certificate variations, to advanced solutions such as their post-quantum cryptography security model. In addition to being a leading provider in the field, DigiCert is directly involved in the development of new SSL technologies. The company is a founding member of the CA/Browser Forum, an industry body made up of certificate authorities and web browsers with the goal of improving the way that certificates are used to benefit internet users and keep their communications secure. Key features: Wildcard SSL certificates Fast certificate issuance Norton trust seal 03. Sectigo Price : Starting at $110/year Formerly known as Comodo CA, Sectigo is one of the most affordable SSL certificate providers among the leading names in the industry. In recent years, their aggressive pricing has enabled them to rapidly grow their market share and conquer a spot among the most trusted sellers. Sectigo offers all common types of SSL certificates, including single and multiple-domain as well as wildcard with domain or organization validation. Furthermore, extended validation certificates (EV) are available in both single and multiple-domain options. Key features: Affordable pricing Intuitive certificate manager All types of SSL certificates 04. GeoTrust Price: Starting at $27/month Previously owned by VeriSign and Norton, GeoTrust currently operates as a subsidiary of DigiCert. Users can acquire a wide variety of SSL certificates and related products, including single-domain, wildcard and extended validation certificates. GeoTrust offers substantial discounts on the purchase of a great number of licenses, making it one of the best SSL certificate providers for large businesses and resellers. Additionally, the company provides tailored solutions to enterprise-level firms under the categories of governmental organization, financial institution and healthcare business. Key features: Bulk-purchasing options Tailor solutions for enterprises Warranty up to $1.5 million 05. Entrust Price: Starting at $199/year Previously known as Entrust Datacard, Entrust has been providing security solutions since the early days of the World Wide Web. With a wide range of products in diverse industries, SSL certificates are widely considered the brand’s strongest offering. Catering to their business audience, Entrust offers only organization validation and extended validation certificates, with the former being available in single and multiple-domain variants as well as wildcard SSL. These certificates can be installed on an unlimited number of servers with no added cost, and reissued during their term without replacement fees. Key features: Website and network vulnerability scans Unlimited reissues and server licensing Robust expiration reporting platform 06. Thawte Price: Starting at $14/month Reportedly claiming more than 40% of the global market, Thawte is one of the best SSL certificate providers in the industry. After a series of acquisitions that culminated in 2017, the brand is currently owned by DigiCert. Whereas its parent company focuses on large enterprise-level customers, Thawte’s solutions cater primarily to medium-sized businesses and small enterprises. Their offering is divided into three products with various degrees of customer assurance and covered warranty. Each of them can be purchased as a multi-year plan for up to six years, as well as paired with a wildcard SSL certificate for an added cost. Thawte issues most certificates in under three days, with basic plans taking as little as a few minutes to set up. Key features: Fast issuance time Unlimited server licensing Warranty up to $1.5 million 07. SSL.com Price: Starting at $36.75/year As the name implies, SSL.com focuses entirely on the sale and implementation of SSL certificates. The company is a top-rated certificate authority, and their extensive offering includes trusted SSL, wildcard, unified communication, subject alternative name and extended validation certificates. In order to appeal to a broad range of customers, SSL.com provides tiered certificates catered to the needs of organizations of all levels and sizes, from small businesses with basic SSL requirements to large enterprises looking for multiple domain and subdomain licensing. Key features: Affordable pricing Unlimited server license and reissues Warranty up to $2 million 08. Network Solutions Price: Starting at $82.44/year with 2-year term Established in 1979, Networks Solutions is one of the most well-known names in the digital services industry. While their SSL certificate provider role has yet to become a defining part of the brand, the low entry price of their offer has put them on the map as a worthy option for small and medium businesses. The company’s offering includes multi-year term domain, organization, extended and multiple-domain SSL certificates, as well as wildcard and extended certificates. It’s important to note that the base price for the different packages does not include fast validation time, meaning the process might take up to five business days. Key features: Low entry pricing Warranty up to $1 million Fast issuance available 09. GoDaddy Price: Starting at $5.49/month with 3-year term Globally known as a domain registrar, GoDaddy provides SSL certificates as part of their web security offering. The pricing structure is based on a single website and multiple sites for domain, organization and extended validation, as well as wildcard SSL for unlimited subdomains with domain or organization validation. One product that sets GoDaddy apart from the majority of other platforms on the list is their Managed SSL Service, aimed at users of their hosting platform. This service is available under the same pricing structure mentioned above, and includes automated installation and ongoing maintenance. Key features: Significant initial discounts Managed SSL Services Unlimited server license and reissues 10. GlobalSign Price: Starting at $249/year GlobalSign is widely considered one of the best SSL certificate providers for enterprise-level organizations. The company has been a WebTrust accredited certificate authority since 2001, and has established itself as a trusted entity for secure connection and transaction services. Their offering includes the three main types of SSL certificates, all of which support wildcards and up to 100 subject alternate names. Additionally, the company provides elliptic curve cryptography certificates that promise stronger security and better performance. Key features: Scalable solutions Warranty up to $1.5 million ECC support available Editor's note: All pricing information is current as of January 14th, 2026. How to choose the best SSL certificates Choosing the best SSL certificate for your website involves considering several key factors to ensure optimal domain security , compatibility and trustworthiness for your web infrastructure . Here are the key factors for choosing the right SSL certificate: Consider your website and business needs Determine the specific security requirements of your website. Consider factors such as the type of website you have (eCommerce, blog, corporate, enterprise), the level of encryption needed and any compliance requirements (e.g., PCI DSS for online payments). Validation level Decide on the validation level required for your SSL certificate. There are three main types: 1. Domain validation (DV): Offers basic encryption and verifies domain ownership only. 2. Organization validation (OV) : Provides additional validation of the organization's identity along with domain ownership. 3. Extended validation (EV) : Offers the highest level of validation, including rigorous identity verification of the organization, displayed prominently in the browser address bar. Think about brand recognition Choose a trusted Certificate Authority (CA) with a strong reputation and recognition by major web browsers. Certificates from reputable CAs instill confidence in visitors and enhance the credibility of your website. Some providers offer exceptional support and reputation, while others may be more self-service. Compatibility and support Check that your SSL certificate is compatible with all major web browsers and devices to provide a seamless browsing experience for visitors. Additionally, consider the level of customer support provided by the CA, including technical assistance and certificate management tools. Encryption strength Select an SSL certificate with robust encryption algorithms to secure data transmitted between the user's browser and your server. Look for certificates that support strong encryption standards such as SHA-2 and RSA or ECC encryption. Scalability and features Consider the scalability of the SSL certificate to accommodate future growth and additional security features. Look for features such as wildcard certificates for securing subdomains, multi-domain support for securing multiple domains with a single certificate and SNI (Server Name Indication) compatibility for hosting multiple SSL certificates on the same IP address. Price and budget Compare pricing plans from different CAs and choose an SSL certificate that fits within your budget while meeting your security requirements. SSL certificates can range from free to hundreds of dollars annually, and higher validation levels (e.g., EV) or additional features may come at a higher cost. Warranties Higher-tier SSL certificates often come with warranties, offering financial protection in case of certificate-related security breaches or mis-issuances. Best SSL certificate providers FAQ What are the main types of SSL certificates? Domain validated (DV) certificates: Verify domain ownership and provide basic encryption. Organization validated (OV) certificates: Include organization details in the certificate, offering higher validation. Extended validation (EV) certificates: Rigorous validation process, displaying the organization's name in the browser's address bar for increased trust. Wildcard certificates: Secure a main domain and its subdomains with a single certificate. Multi-domain (SAN) certificates: Protect multiple domains with a single certificate. Single and multi-year certificates: Varying validity periods for certificate options. How to choose an SSL certificate? Choose an SSL certificate by considering your website's needs. For basic encryption, a Domain Validated (DV) certificate suffices. For increased trust, opt for an Organization Validated (OV) certificate and for the highest level, choose Extended Validation (EV). Assess the certificate provider's reputation, support and pricing. Ensure compatibility with your server and the level of security required. How do I tell if a website has SSL? You can tell if a website has an SSL certificate by checking the URL in your web browser. Websites with SSL will have URLs that start with "https://" instead of "http://". Additionally, most browsers display a padlock icon in the address bar to indicate that the connection is secure. You can click on the padlock icon to view details about the SSL certificate. What kind of encryption does SSL use? SSL (Secure Sockets Layer) and its successor TLS (Transport Layer Security) use a combination of symmetric and asymmetric encryption algorithms to secure data transmitted over the internet. These include symmetric encryption algorithms like AES (Advanced Encryption Standard) and asymmetric encryption algorithms like RSA (Rivest-Shamir-Adleman) or Elliptic Curve Cryptography (ECC). Symmetric encryption is used for encrypting data, while asymmetric encryption is used for key exchange and authentication. Is TLS better than SSL? TLS (Transport Layer Security) is an updated and more secure version of SSL (Secure Sockets Layer). TLS supersedes SSL and includes improvements in security protocols and encryption algorithms. In practice, TLS is considered better than SSL in terms of security and compatibility with modern web standards. Who needs an SSL certificate? Any website that collects or handles sensitive information from its users should have an SSL certificate. This includes eCommerce platforms, content websites, business pages and membership or subscription-based websites. This protects sensitive information from interception and unauthorized access. Are some SSL certificates better than others? Yes, some SSL certificates are better due to higher validation levels (EV, OV), stronger encryption, reputable CAs and additional features like wildcard support, site seals, and warranties. If you have any questions about your SSL certificate, check with your website builder or platform. What's the role of SSL certification in emerging technologies, such as AI and blockchain? SSL helps secures the movement of data in emerging technologies like AI and blockchain by securing encryption, data integrity and authentication - protecting against cyber threats and ensuring secure, trusted interactions and transactions. It makes the the technologies for everyone to use, from businesses to persnal users. It encourages faster and wider adoption of new technologies too. How do SSL certificates impact website load times and how can performance be optimized? SSL certificates can slightly impact website load times due to the handshake process and encryption overhead. To optimize performance, enable HTTP/2, use modern TLS versions (e.g., TLS 1.3, and implement session resumption to reduce handshake delays. Additionally, optimize server configurations, use lightweight cryptographic algorithms and employ Content Delivery Networks (CDNs) to minimize latency and improve overall site speed. How does an SSL certificate ensure end-to-end encryption while preventing man-in-the-middle attacks? An SSL certificate ensures end-to-end encryption by using public-key cryptography during the TLS handshake. The server shares its public key, verified by a trusted Certificate Authority (CA), allowing the client to encrypt data. Only the server's private key can decrypt it. This prevents man-in-the-middle attacks, as attackers can't forge the server's identity or decrypt intercepted data without the private key, ensuring secure communication between the client and server.