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Ready to create your own website? Get started with Wix's website builder . I lied to my customers for five whole years. The lies mostly came out during those initial discovery calls. You know, the exciting ones that start off great but somehow always end with the same response, “Sounds great… Can you send me a link to your business website ?” And that was it. The moment they expected me to point them to a webpage proving who I was and why I was worth their money. Instead, all that would come out of my mouth was: “My website is under construction… but don’t worry, I’ll send you something.” I said that sentence so many times I could print it on a tote bag. And the worst part? I specialized in content and presentation design and was running my own small studio that had its own brand book. That’s to say, I helped other businesses look polished, clear and professional, while I had no website at all. Looking back, I 100% regret it. Not just because I lied (which I hated doing), but because not having a website cost me opportunities, time, energy and confidence. So, consider this article your piece of digital tough love—a gentle-but-firm scolding from someone who made all the mistakes, so you don’t ever have to say, “Here’s why I regret never building a website for my business.” TL;DR: Why I regret never building a business website Not building a website for your business can cost you more than you think—just ask Haim Mahlouf, who spent five years without one. In this article, Haim reflects on ‘why I regret never building a website for my business,’ sharing how it created extra work and made it harder for clients to choose his business. It serves as a reminder to business owners to start simple with a template or use AI—and embrace imperfection. The 3 reasons why I regret never building a website for my business When a potential client asks for your website and you don't have one, I discovered (the hard way) that three things tend to happen. 01. You look unprofessional From the client’s perspective, the request to see my site was totally logical: “Send me your website so I can see if you’re a good fit.” But instead of giving them a simple, polished link, I gave them a story: “It’s under construction…,” “We’re updating it right now…,” “I’m in the middle of a rebrand…” Of course, none of those were true. And even if the client didn’t call me out on it, I knew. That gap between the professional I claimed to be and the fact that I didn’t have an online presence was exhausting. I didn’t just look less professional—I felt less professional. 02. You create more work for yourself Because when you don’t have a website and someone asks, “Can I see some examples of your work?”...what do you do? You open a blank slide deck or PDF. Dig through old files to find “good enough” samples. Design a mini-portfolio from scratch. Export. Attach. Send. Pray. I would spend hours creating custom PDFs for potential clients—every single time—rather than having a single link that did the job for me while I got on with something else. And the irony? I wanted to appear modern and innovative. Instead, I was sending giant PDF attachments that felt like they arrived by carrier pigeon. 03. You make it harder for clients to choose you A good website doesn’t magically make you talented. But it does make it easier for people to say “yes” to you. Indeed, a whopping 81% of consumers say that “it’s important” for a business to have a branded website . Not having a website added friction to my prospect’s decision-making process. Instead of a clean, quick, “Here’s my site—you’ll find everything you need there,” I sent patched-together materials that didn’t feel consistent, polished or easy to browse. I made potential clients work harder to figure out if I was right for them. And some of them just…didn’t. Read also:   15 benefits of a website for your business (+5 for you) Do I really need a website? How hard is it to make a website? The excuses that kept me stuck for five years You’re probably wondering how I managed to avoid building a website  for half a decade while literally helping other businesses with their content and design. Easy. I told myself very  convincing stories. These stories became the foundation of why I regret never building a website for my business. Maybe you’ll recognize one (or all) of them. "I don't actually need a website" “I already have enough clients.” “Everything comes from word-of-mouth.” “I’m doing fine without it.” On paper, that sounded smart and pragmatic. In reality, it kept my business small. I had no digital home. No place for people to find me if they were referred by a friend. No way to curate my best work and show what I actually wanted to do more of. "A website is too much commitment" “If I build a website, I’ll have to maintain it.” “I’ll never have time to update it.” “It will just become another thing on my to-do list.” So instead of one living, editable website, I ended up creating 57 different files that had to be exported manually for every single client. They had names like: “Portfolio_final_NEW_reallyfinal.pdf” “Portfolio_for_Alex_June_version.pptx” Now, tell me which option sounds more exhausting. If cost is holding you back, Wix offers affordable plans  that fit most small business budgets. "What if it comes out bad?" This one hit hard: “What if I build a site… and it’s not good enough? What if people judge me?” So I avoided the hypothetical embarrassment of an imperfect website, and chose the very real embarrassment of having no website. Perfectionism is sneaky like that—it convinces you that doing nothing is safer than doing something imperfectly. "I don't even know where to start" I started comparing the best website builders , like Wix vs. Squarespace  and Wix vs. Shopify . I read articles, scrolled through comments and “expert” opinions. Ten tabs became 20. Research became avoidance. Everything felt like a risk: “What if I choose the wrong platform?” “What if I hate the design later?” Spoiler: the real risk was never choosing at all. Related: How to choose a website builder The hypocrisy: I told my clients the exact opposite Here’s where it gets funny (depending on whether you like your humor dark). When my clients—most of them small business owners like me—hesitated about their branding or presentations, I was quick to give them pep talks, like: “Small businesses take branding way too seriously.”  “You don’t need perfection to move forward.”  “No one is going to remember if you change it next month.” I truly believed what I was saying. I’d tell them, “You’re not Nike. If Nike changes its logo tomorrow, the world will know about it. If you change your logo tomorrow, most people won’t even notice—and that’s your superpower.” I’d remind them that small businesses have a secret advantage: You can move fast. You can experiment. You can change direction quietly, without a PR crisis. I wore my “business coach” mask with pride, helping hesitant clients make decisions and launch imperfect things into the world. And yet, I absolutely refused to take my own advice. It was the classic cliché of the shoemaker’s children going barefoot—in action. So here's my advice to you (that I wish I'd taken) If you’re a freelancer, a small studio, a creator, a coach or any kind of small business owner without a website, here’s my honest suggestion: Start. Today. And use a template. Not “one day when things slow down.” Not “after I finish this big project.” Not “once I figure out my entire brand strategy.” Just start. And here’s how. Pick a template that feels "good enough" Your template doesn’t have to be perfect. Nor does it have to be the purest expression of your soul. It can just have a layout you like or a structure that fits your business and the content you want to include. That’s it. Wix offers free website templates  for small businesses that are already 80% of the way there. Your job is to fill in the last 20%, not to reinvent the entire internet. Beat the paradox of choice and discover how to choose a template with Wix . Get started on your business website with this designer and art director template . Explore other free website templates: Portfolio website templates Personal website templates Landing pages website templates Most popular website templates Accept that the first version is not the final version Remember, your first website is not a monument; it’s a draft. You will change it. You should  change it. That’s the point. Once your site is live and real people interact with it, you’ll suddenly see everything more clearly, like: Which services you actually want to highlight What clients keep asking you about What’s missing from your messaging Which visuals feel “right” and which feel off You don’t discover your brand in a notebook. You discover it by publishing, watching, learning and adjusting. Want to understand what’s working and what’s not? Wix Analytics  lets you track the performance of your website and make decisions backed by data. Let your website work for you Imagine this version of your sales process: Potential client: “Can you send me something to look at?” You: “Sure—here’s my website. You’ll find examples, pricing and a bit about how I work.” Done. No more late-night PDF design sessions. No more lies about “under construction.” No more feeling like your online presence doesn’t match your offline talent. Instead, your website becomes your assistant: It pre-answers basic questions. It shows your best work. It signals professionalism before you say a word. Related reading:  How to plan a website How much does a website cost? A tiny challenge for the next 24 hours If you’ve read this far, I’m going to assume you probably do need a nudge.  So here it is, I challenge you to take these three steps. In the next 24 hours, write three simple sentences: - Who you are - What you do - Who you do it for Pick one template that feels close enough. Or use a free AI website builder  to get your basic site structure down. But don’t overthink it. Create a one-page site with: - Your three sentences - One photo or visual (The  Wix AI  image creator lets you generate a custom image in seconds) - One way to contact you (form, email, or booking link) That’s it. That’s your starting line. In three months, you can revisit, expand, refine, redesign—whatever you want. But at least you’ll have something real to iterate on. After all, some of the best business websites  are still a work in progress. I spent five years being “the professional with no website,” drowning in excuses, PDFs and lies. You don’t have to do that. Nor do you have to know everything about how to create a website  or how to make a business website . Use a template or AI. Customize it. Click publish. Let future-you be embarrassed—not because you had no website, but because your first site was so simple compared to how far you’ve come. That’s the kind of embarrassment worth aiming for. Read also: How long does it take to build a website? No more ‘no website’ excuses Hearing those voices again about why you shouldn’t build your own website? Here’s how to respond when the volume gets too loud. Voice Solution "What if I choose the wrong platform?" Run a free trial with a few top website builders. See which one feels the most intuitive and best fits your needs. " I don’t have time for this." Block out just a few hours. With a good template, you can get a simple, professional site up and running faster than you think. "I’m not a designer." You don’t have to be. Pick a pre-designed template that looks good enough for now and make it your own with your text and images. Or use an AI website builder and get a site built with just a few prompts. " It’s too expensive." Start with a free plan. Many website builders offer solid free versions, and you can always upgrade later as your business grows. "My business is based on word-of-mouth." That’s great. But a website gives those referrals a place to land and learn more about your business. "What if I build it and no one comes?" Your website is a tool, not a magic wand. Share it on your social media, in your email signature and on your business cards. Why I regret never building a website for my business: FAQ What's the biggest regret people have about not building a website sooner? Many entrepreneurs regret missing out on new customers. Without a website, people searching for your services online can't find you, which means they find your competitors instead. It’s a missed opportunity to grow and connect with people who are ready to buy. Can a business really succeed today without a website? While some businesses rely on word-of-mouth, not having a website puts a cap on your growth. A site works for you 24/7, answering questions, collecting leads and building trust even when you're not working. Regretting a late start is common because a website makes it much easier to attract new clients and look professional. How much does not having a website really cost my business? In short, the costs are high. You lose credibility when potential customers can't find you online. You miss out on leads from search engines and social media. And you spend more time answering basic questions that a website could handle for you. Many business owners look back and see how much growth they sacrificed by waiting. I regret not having a portfolio to show potential clients. How can a website fix this? A website is the perfect place to create a gallery of your best work. You can display photos, case studies, and testimonials that build confidence in your skills. It gives potential clients a clear and immediate sense of your quality and style, helping you win more projects. Which business needs a website the most? Any business that relies on customers finding them online, such as service providers, retailers and consultants, needs a website the most. It’s essential for visibility and credibility. Is it too late to build a website if I already regret waiting so long? Absolutely not. The best time to start was yesterday, but the next best time is right now. Creating a website is faster and more affordable than ever. You can get a simple one-page site live today and build on it as your business grows. The sooner you start, the sooner you can stop regretting and start growing.

The perfect domain is just a click away: claim your domain →   Domain names are more than just a string of random letters strewn together– they provide an address that users type into a browser to find a specific website. By understanding the types of domains, users can also know who owns a website and where they are located. When learning how to build a website with a website builder , knowing what is a domain name  and the implications it can have on your business, is crucial to represent your brand and speak to the right audience.  This article will break down the main domain extensions , what they mean and when you might want to use each one. By the end, you'll have a clear understanding of domain naming conventions and make informed decisions about a domain for your website.  TL;DR: Types of domains Your domain extension does more than finish off your URL—it signals who you are, what you do and who you're trying to reach. In this guide, we break down the main types of domain extensions (also called TLDs) so you can pick one that aligns with your brand, audience and business goals. Whether you're launching a personal blog or scaling a global company, knowing the difference between .com, .ai, .co, .org and others can help you stand out and build trust online. Here’s a quick breakdown of the main domain types: Domain type What it’s for Examples Generic top-level domain (gTLD) Popular versatile domains for general websites. .com, .net, .org, .info Country code top-level domain ( ccTLD ) Domains for specific countries or regions ideal for local businesses. .ca (Canada), . co.uk (United Kingdom), .de (Germany) Internationalized country code TLD (IDN ccTLD) Country-specific domains using non-Latin characters for local languages. .中国 (China), .рф (Russia) Generic-restricted top-level domain (grTLD) Domains with restrictions for specific groups or professions. .biz, .co, .me Test top-level domain (tTLD) Reserved for testing and documentation, not for live websites. .test Infrastructure top-level domain (ARPA) Used for internet infrastructure and technical purposes. .arpa Sponsored top-level domain (sTLD) Managed by organizations with strict rules for specific groups. .edu (education), .gov (government), .mil (military) New generic top-level domain (nTLD) Modern domains designed for industries, hobbies or creative branding. .shop, .tech, .blog, .design What is a domain? A domain is your website's address on the web. Instead of relying on a string of numbers (an IP address ) that's hard to remember, a domain gives people a simple way to find your site. Think of it like giving your home a street address so friends can visit you easily. Every domain name  has three parts, separated by dots: Subdomain : This comes first, often as “www,” but you can customize it for things like “blog.yoursite.com.” Second-level domain (SLD) : This is your site's name, like “wix” in “ wix.com .” Top-level domain (TLD) : This is the extension, such as “.com,” “.org” or “.net.” For instance, in the address “ https://www.wix.com,”  “www” is the subdomain, “wix” is the SLD and “.com” is the TLD. Domains also play a crucial role in URLs (Uniform Resource Locators), which are full web addresses like “https://www.wix.com/blog.” Here, the domain directs you to the site, and extras like “/blog” take you to specific pages. Why does this matter? A clear and easy-to-remember domain makes it simple for people to find your site, while also helping to build trust and credibility. It’s the starting point for getting your website noticed and visited by the world. Learn more about how to get a free domain and get a free domain name  from Wix when you sign up for a premium plan. 8 types of domains and examples The Internet Corporation for Assigned Names and Numbers , also known as ICANN introduced domain name extensions in 1998, marking the creation of the first six top-level domain extensions: .org , .gov, .mil, .edu, .net  and .com . These extensions were designed to categorize domain names into groups.  While you may recognize the main TLDS mentioned above, there are actually over a thousand TLDs, offering a wide range of choices for your online store , small business website  or online resume . Look at the different domains and what they are used for: Generic TLD (gTLD) Country-code TLD (ccTLD) Internationalized country code TLD (IDN ccTLD) Generic-restricted TLD (grTLD) Test TLD (tTLD) Infrastructure TLD (ARPA) Sponsored TLD (sTLD) New TLD (nTLD) 01. Generic TLD (gTLD) Generic top-level domains  consist of three or more characters and can be registered by anyone. These TLDs are the most regular and are what users anticipate encountering while browsing the web. The .com domain is notably the most popular, with  44% of global websites  using it as of August 2024. The following are some additional gTLDs: .ai   - widely used by AI startups and companies in the tech and innovation space .info  - for information platforms .agency  - for agencies .site  - for a wide range of websites .email  - for websites related to email services .live  - for websites with live streaming content .top  - for a unique and memorable name .me  - for a personal touch .studio  - for any type of studio, design or photography . co  - for companies or business-focused domains .design  - for designers and creative industries .fitness  - for sports and wellness businesses .work  - for employment and job listings .website  - for small businesses .technology  - for tech-related content .shop  - for eCommerce and online retailers .solutions  - for problem solving service websites .directory  - for businesses that categorize content .fun  - for websites related to entertainment and leisure .tokyo  - for businesses associated specifically with the city of Tokyo, Japan .london  - for businesses associated specifically with the city of London, UK Learn more: What is .ai domain 02. Country-code TLD (ccTLD) Country-code top-level domains  (ccTLDs) are two-letter extensions reserved for countries, sovereign states and territories. Each country has its own ccTLD, but you don’t have to use one just because you live in that country. ccTLDs are available to organizations from the corresponding country or territory, as well as to corporations with a presence in the region. Websites can use ccTLDs to show viewers the country they’re based in and serve. ccTLDs also help Google geotarget your site for more accurate search results. Here is a list of common ccTLDs: .at  (Austria) .be  (Belgium) .br  (Brazil) .ca  (Canada) .ch  (Switzerland) .co  (Columbia) .de  (Germany) .fr  (France) .in  (India) .me  (Montenegro) .mx  (Mexico) .nl  (Netherlands) .tv  (Tuvalu) . co.uk  (United Kingdom) As of March 2025, the .de domain reached 17.6 million registrations , reflecting its widespread use and popularity. 03. Internationalized country code TLD (IDN ccTLD) Internationalized country code top-level domains are essentially the same as ccTLDs, but with non-Latin characters. They allow for domain names in other writing systems, such as Arabic, Cyrillic or Chinese, making it easier for local populations to identify and use websites assigned to their region or language. Imagine visiting a website in China and seeing 中国.公司, which translates to "China.company" in Chinese characters. Or checking out a Russian business using магазин.рф ("store.rf") written in Cyrillic. In Arabic-speaking countries, domains like وظيفة.السعودية ("job.Saudi") feel far more personal and approachable than Latin-script alternatives. These customized domains make it easier for communities around the world to feel at home online, bridging language gaps and creating a more inclusive internet experience. They improve brand recognition in local markets. However, it’s crucial to ensure compatibility with browsers and email systems to avoid technical issues. 04. Generic-restricted TLD (grTLD) Generic-restricted top-level domains are similar to generic TLDs, but with stricter requirements. These limitations may involve presenting evidence of trademark ownership or membership in a certain sector. These domain extensions are grTLDs: .biz .name .pro 05. Test TLD (tTLD) Test top-level domains, also known as tTLDs, are domain names exclusively for testing and development purposes. These domains, reserved by the Internet Engineering Task Force (IETF), help prevent accidental exposure to the public internet. These domains can't be registered with the DNS, which allows software developers and testers to freely experiment without worrying about conflicts with existing or future domain names. This creates a safe and flexible environment for testing software updates and developments. The four main test tTLDs are: .test .example .invalid . localhost 06. Infrastructure TLD (ARPA) The ARPA top-level domain might not grab headlines, but it’s a big deal for keeping the internet up and running. Short for "Address and Routing Parameter Area," ARPA is managed by the Internet Assigned Numbers Authority (IANA) and is strictly reserved for vital internet infrastructure. Unlike the domains you can register for a website, ARPA works behind the scenes. It’s the backbone for things like reverse DNS lookups—which connect IP addresses to domain names—and protocols like ENUM that link phone numbers to internet resources. ARPA has been around since the early days of the internet. It started as a temporary fix during the transition from ARPANET to the modern web. Over time, it became a dedicated domain for technical operations, quietly supporting the internet’s stability and making sure everything runs smoothly. 07. Sponsored TLD (sTLD) Sponsored top-level domains (sTLDs) are specialized domains requiring eligibility verification. They cater to certain communities or industries, providing targeted online experiences. Sponsoring agencies determine eligibility. Similar to generic top-level domains, sTLDs offer industry-related information, helping users find official and trustworthy content quickly. To obtain an sTLD, apply through an ICANN-accredited registrar  and meet defined criteria. Options of sTLDs include: .gov .museum .edu .mil (U.S. military) 08. New TLD (nTLD) New top-level domains (TLDs) are the latest innovative domain extensions introduced by the Internet Assigned Numbers Authority , or the IANA in 2013. These newer extensions offer website owners a wider array of descriptive and creative alternatives, allowing brands to differentiate themselves in a crowded online environment. Much like traditional domains, new TLDs are subject to eligibility requirements set by ICANN, which range from general use to industry-specific purposes. This expansion of domains reflects the evolving landscape of digital branding. Examples of new TLDs include: .blog .art .design .photography .store .digital .media .ninja .love .party .club .christmas .holiday .guru .yoga .training .rocks .finance .expert .tips .online .today .world .center .cloud .land .life .llc Other types of domains Not all domains fall into the standard category. Here are two other types you may come across: Premium domains:  These are high-value, previously owned names that are usually short, memorable or keyword-rich. Because of their strong marketing potential, they often sell for thousands—or even more. While the price tag can be steep, a premium domain may be worth the investment if it closely matches your brand or helps you stand out. For example, a bakery might invest in a premium domain like bestcakes.com  to strengthen its SEO and make the site easy to remember. Parked domains:  A parked domain is one that’s registered but not currently in use. Some people purchase domains to save them for future projects, while others hold them with the intent to resell. Businesses also park domains to protect their brand. For instance, a company might register similar variations of its main domain to prevent competitors from using them. How do domains work? When you type a domain into your browser, it sends a request to the Domain Name System (DNS) . The DNS is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites. Once the DNS translates the domain name into an IP address , it is then used to locate and access the website's files on its hosting server to display the website on your screen. Your website's files, databases and media elements are all stored on the web server . This is the space you rent from a hosting company when you purchase web hosting services. The speed with which a visitor will connect to your site after typing in the domain in the address bar depends on your website's optimization and the quality of the web server you are hosting the site on. Choosing a good web host can increase your website's performance and search engine rankings. Expert tip from Ofir Gvili, domains PMM at Wix : " Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing. " Read also: Answering 12 web domain-related questions you’re probably too shy to ask and cheapest domain extensions . Parts of a domain name A domain name consists of two parts: the actual website name, also known as the second-level domain (SLD) and the top-level domain (TLD), which is the ending of a web address. When read from left to right, these parts become less specific. Top-level domain (TLD) Top-level domains (TLDs)  are the highest level of domain extensions in the hierarchy, always appearing at the end of the web address . Also known as "domain extensions," they broadly categorize the website's purpose or geographical location. Extensions like .org vs .com  specify the type of entity your business is registered as on the internet. In our example, Wix’s top-level domain is ".com" since it's a commercial entity in the United States. Some popular top-level domains: .com (commercial):  Ideal for businesses, individuals and all types of companies looking to establish a commercial web presence. It is the most widely used domain extension and is seen as a symbol of commercial intent. .net (network):  Suitable for all types of organizations seeking to build an online network. This domain extension was originally intended for network-oriented websites, but it is now used by a wide range of companies. .mil (military):  Used exclusively by U.S. military branches. This domain extension is restricted to official U.S. military use and is not for public use. .gov (government): Recommended for U.S. government agencies, government personnel and websites representing U.S. cities and regions. It is a trusted domain extension that is only for use by verified government entities. .edu (education): This domain extension is for accredited post-secondary institutions in the United States, making it perfect for schools, universities and educational institutions. .org (organization):  While initially designated for nonprofit organizations, it is now widely used by a variety of groups, including non-governmental organizations and community projects. .co (companies) : Recognized as a global domain used by businesses, entrepreneurs and online communities, this domain extension has become a credible alternative to the .com domain. For a more in-depth list, check out the most popular domain extensions . Second-level domain (SLD) Second-level domains enable companies and individuals to incorporate something that users can associate with their websites, strengthening their brand. Typically, they are the name of the business or vendor that registered the domain name with a registrar. The brand, company or project name serves as the identifier for potential customers. A second-level domain can include letters, numbers and hyphens, but not symbols. Looking at this blog post URL, the second-level domain for wix.com is "wix." Here are some examples of second-level domains (SLDs) . example .com . school .com . marketing .biz Subdomain A third-level domain or subdomain  isn’t required, but can be added before second-level domains. Subdomains offer better structure to websites, allowing multiple parts to remain separate under the same domain. Larger companies use them to distinguish between site sections. In our blog post, the subdomain for Wix's blog is "blog.wix.com." What is a domain used for? Establish ownership: A domain makes your website truly yours. Once registered, no one else can claim it. You gain full control over domain management , including where it points, who manages it or even whether to sell it. Learn more about smart domain name management  strategies to keep your online presence strong. Boost brand identity: A strong domain name helps people remember your business and builds trust. When it matches your company name, it creates a cohesive and memorable brand, making it easier for customers to find you online. Improve search engine ranking: The right domain name can enhance your visibility on search engines . Choosing a keyword-rich or industry-relevant name can improve rankings and attract backlinks. Explore the most common industry domain names to guide your choice. Enhance online presence: Having your own domain allows you to create a website  and prevent domain squatting , showing customers you're a trusted, established business. It’s also a vital step in understanding how to create a business email  that aligns with your brand identity. Pro tip: Customizing business email addresses  for different divisions, like sales@wix.com or support@wix.com, not only adds credibility but also opens opportunities to implement creative email name ideas  that suit your team and operations. How to choose a domain name Now that you know about the different types of domains, learn how to pick a domain name  that is best suited for your needs. Choosing a domain name is a crucial step in building your website. The right domain name can boost your website's visibility, branding and credibility. Here are some tips when selecting a domain name. Read also: Tips for future-proofing your domain Align with website goals Different domains cater to various types of websites based on their purposes and functions. Determine the type of website you’re building and select an extension that aligns with your content, audience and overall goals. Take a look at other sites in your niche and see what domain name extensions they are using. By observing the choices of established websites, you can gain valuable insights and make informed decisions about the best extension for your own website. Short, simple and memorable A short, memorable domain name can help users avoid typos and improve search engine rankings. Look for a name that's easy to spell, pronounce and relates to your business. Search engines increasingly prioritize accessibility and usability, so the simpler a domain (or URL ) is to read for humans, the better it is for search engines. A domain name that clearly conveys your offerings can leave a lasting impression on visitors, making it easier for them to recall your website. As Lori Appleman, the Co-Founder of Redline Minds says: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1  rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Maintain your brand identity As you pick your domain name, aligning with your brand name and identity is key. For Ana Colak-Fustin, founder and HR consultant and recruiter for ByRecruiters , she knew the domain name needed to be short, memorable and reflective of her brand's unique value. As Ana shares: "In an industry where many sites are run by media companies, I wanted a name that highlighted recruitment expertise. While building my site (notably on Wix), I considered options like Made by Recruiters and Recommended by Recruiters but ultimately chose the simplest version: ByRecruiters. The name perfectly captures what sets my platform apart-every tip, resource and product is created by a former recruiter and often reviewed or contributed by others in the field. ByRecruiters communicates all of this in just two words." Avoid hyphens Using numbers and hyphens when spoken can be confusing and often misunderstood. The use of hyphens is also strongly linked to spammy behavior, which can have detrimental effects on a website's reputation, potentially leading to decreased user trust and engagement. It's best to stick to letters only or to use no more than one hyphen. Protect your brand Protect your brand identity by securing multiple extensions and variations of your domain name. This can prevent competitors from using similar names and helps maintain consistency and recognition among your audience. Consider purchasing common misspellings, singular/plural versions and other popular extensions to avoid confusion and protect your brand. Keep it legal Be sure to research any possible trademark violations before you learn how to buy a domain name . This can save you from legal disputes in the future and ensure that your website is compliant with copyright laws. You can check for existing trademarks through sites such as  USPTO . Additionally, avoid using trademarked terms or brands in your domain name, which can also lead to legal issues. Learn how to trademark a domain name to avoid any issues. Ready to buy a website domain ? Do it with Wix.  Registering your domain name There are many types of domain names out there waiting to be owned. But before you can do anything with them, you need to know how to register a domain name . Select a domain registrar:  Opt for a reputable domain registrar , like Wix. I want to buy a domain, how do I go about doing it? Run a domain name search:  Utilize the registrar's domain name search tool  to verify the availability of your desired domain. You might need to explore variations or use a domain name generator  to find an open option. Pick your domain : Once you confirm availability, decide on the domain you want and complete the purchasing process. Provide any necessary contact information and pay the domain price . Many registrars offer bundled services, including free web hosting .  Tip : With Wix, when you make a website, a paid plan  allows you to get a free domain with a one year voucher. Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: What's the easiest way to get a domain? , How much does a domain name cost ? Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain early was essential. While Erica had a large social media following, she wanted a website to serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain gave their brand credibility, made it easy for customers to find them, and helped protect their business. They had already been tagging travel photos with #paperplanesandpassports , and finding the domain available made the name an obvious choice. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Types of domains FAQ Can I change my domain name in the future? Depending on how well-established your website and internet presence are, changing your domain name might be a challenging process. Carefully consider your domain name before purchasing one and make sure it aligns with your long-term goals. Learn more about how to redirect a domain  before making a decision. What is a root domain? A root domain is typically used to represent the homepage of a website and often does not include any prefix or subdomain. For example, wix.com is a root domain while blog.wix.com would be a subdomain. Are domain names important to SEO? Yes, domain names can play a role in search engine optimization (SEO) and marketing strategies . A relevant and easy-to-remember domain name can enhance user experience and increase website traffic. Additionally, having keywords or key phrases in your domain name can also help with SEO rankings. Overall, creating a strong and memorable brand identity should be the top priority when coming up with a domain name. What is the difference between domain and web hosting? A domain is the address of your website, while web hosting is the service that allows your website to be accessible on the internet. Essentially, a domain name is like your home address and a hosting website  is like paying rent for your online space. Both are necessary for building and maintaining a website. What is the difference between a domain and a URL? A domain is the core part of a web address that identifies a website, like "wix.com." A URL (Uniform Resource Locator) is the full web address that leads you to a specific page or file on that website. For example, in the URL "https://www.wix.com/blog/types-of-domains," the domain is "wix.com," while the rest, like "/blog/types-of-domains," specifies the exact location of the page. A URL typically includes a protocol (e.g., " HTTPS "), the domain, and a path that points to a specific resource.

The perfect domain is just a click away: claim your domain →   Changing your  domain name  can be a big step for your brand. Whether it’s about growth, rebranding or a new direction, especially when considering how to make a website  that stands out, this decision carries weight . Your domain name is your online identity, and transitioning to a new one can feel overwhelming. It’s not just about making the switch; it’s also about protecting the SEO value you’ve worked hard to build. Keeping your SEO rankings intact during and after a domain change is crucial to avoid drops in traffic, engagement or trust from your audience. That’s why we’ve put together this guide to help you manage the transition like a pro. From careful planning to smooth execution and post-launch checks, we’ll walk you through everything you need to keep your website thriving. With domain name registrations increasing by 6.1 million year over year , more brands are taking this step to shape their online identity. And you can do it too. If you're just stepping into the domain world or looking to refresh your knowledge, begin with our  domain definition . TL;DR: How to change a domain name Switching your domain name doesn’t mean starting from scratch. If you handle the transition strategically, you can preserve your hard-earned SEO rankings and maintain visibility in search. This guide walks you through every step—from choosing a new domain and redirecting pages, to communicating the change and monitoring performance after the move. Whether you're rebranding or just found a better name, this post helps you navigate the process confidently, minimizing traffic drops and making sure search engines stay in the loop. Domain name change checklist Step What to do ✓ Choose a new domain name Pick a short, memorable name that fits your brand and is available. ✓ Back up your website content Save all your site files, images and databases to ensure nothing gets lost. ✓ Research your domain host’s features Check for redirect tools, DNS access and any transfer rules. ✓ Start the migration Register your new domain and copy your website content to it. ✓ Update DNS settings Point your new domain to your hosting server to make it live. ✓ Redirect your old website Set up 301 redirects to send visitors from old URLs to your new domain. ✓ Update your website content Replace old domain links and mentions throughout your site. ✓ Inform search engines Use Google Search Console’s Change of Address tool and resubmit your sitemap. Can you change a domain name? Yes, changing your domain name is possible. Once a domain name is registered it cannot be changed. After purchase, it's stored in  Domain Name System (DNS)  databases and can no longer be modified. Existing domain names can only be transferred between different owners. To change a domain name, you will need to purchase a new one and link it to your website. Learn more about how to transfer a domain name . How to change a domain name Choose a new domain name Back up your website content Research your domain host’s features Start the migration from one domain to the other Update DNS settings Redirect your old website to your new domain name Update your website content Inform Google and other search engines about your domain name change 01. Choose a new domain name When  choosing a domain name , it's essential to consider your brand identity, business goals and SEO impact. Ideally, you want the new domain name to be as close to your old one as possible so that users can easily find and recognize your site. However, if you are rebranding or changing direction significantly, consider exploring various  types of domains  to find one that aligns with your new path.. Some tips for choosing a new domain name: Keep it short, simple and easy to remember Use keywords related to your business or industry Avoid using numbers or special characters Check for availability on social media platforms Use a relevant domain extension. 44.4% of global websites use a .com TLD, making it the most popular . As Borets Stamenov, the Co-Founder & CEO of SeekFast  shares: "Pick something you can say out loud once and people instantly remember it—no weird spellings, no dashes, nothing you have to clarify or repeat. Every extra explanation costs you traffic later." Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 02. Back up your website content Before making any changes back up your website content and download it to your computer. This ensures that if anything goes wrong during the domain change process, you can easily revert to a previous version of your site. Backing up your website content ensures you can restore it if anything goes wrong during the migration process. This step is critical for safeguarding your site and avoiding potential downtime. Choosing the right approach for backing up your website content depends on several key factors: your preferred website platform, whether your site is self-hosted or managed and who your domain provider is. Take your time to understand the process—it's crucial for safeguarding your content. 03. Research your domain host’s features Before proceeding, check whether your current  website builder  or  hosting website  offers the flexibility to change your domain name. If this option isn't available, you can acquire a new domain name elsewhere and transition your website's content to your new domain. Is Wix a domain registrar?  We explain. If you’re considering transferring your domain to a new registrar, check your current provider’s transfer process and ensure your domain is unlocked and ready for migration. Learn more about  how to register a domain name  and the  top domain registrars . Find the domain owner and registration details for a website with a Whois domain lookup .  04. Start the migration from one domain to the other Depending on your website platform and hosting provider, the process of migrating from one domain to another may vary. Look into the knowledge base articles of your hosting platform to learn more about the process of migrating. Additionally, some hosting providers offer tutorials or support for this specific task. Some platforms have a built-in option to easily switch domains, while others may require manual steps such as updating file names or database information. Keep both domains and hosting paid up for the entire time you are migrating.  Some migrations can take a few hours, but sometimes it can take up to five days depending on your hosting provider.  05. Update DNS settings Make sure to modify your DNS records to point it to your new domain. This step ensures your website is accessible to visitors without any issues. Depending on your domain registrar, you may need to update A records (linking your domain to an IP address), CNAME records (connecting subdomains to your main domain) or other settings like MX records for email. Follow the specific instructions from your domain registrar or hosting provider as the process can vary. Keep in mind DNS changes can take some time to fully update, so your site might not be instantly available on the new domain. Take a moment to double-check everything to ensure a smooth transition. Don’t forget about your SSL certificate either. SSL (Secure Sockets Layer) is crucial for encrypting data between your website and its visitors, boosting security and trust in your site. If your old domain included an SSL certificate, you’ll need to get a new one for the new domain, as SSL certificates are tied to specific domain names. The good news? Wix provides free SSL certificates for all domains hosted on their platform, so you can ensure your new domain is secure without any extra hassle. This not only safeguards your visitors’ data but also helps eliminate browser security warnings and presents a professional, trustworthy online experience. 06. Redirect your old website to your new domain name Once your new domain is up and running, it's important to redirect your old website traffic to your new domain. This ensures that users who may have bookmarked or saved links to your old domain will still be able to reach your site with minimal disruption. This step also helps search engines understand the change in domain name and update their index accordingly. A 301 permanent redirect in your hosting settings is the best way to announce your site’s move . It tells search engines the change is permanent, preserves the SEO strength of your old pages and transfers it to the new ones. Plus, it helps you avoid “404 page not found” errors and ensures a smooth experience for your visitors. Most host providers offer detailed instructions on how to implement a 301 redirect from your old domain to your new one. You'll typically find these instructions in the help section of your host provider's website or by contacting their support team. Learn more about  how to redirect a domain . 07. Update your website content Once your new domain is live, it’s crucial to ensure all website content reflects the change to avoid confusion and maintain a professional appearance. Start by updating all internal links, headers, navigation menus and any other references to the old domain, ensuring they now direct to the new domain name. Don’t forget to check less obvious areas like footer links, metadata and embedded scripts or forms that might still reference the old domain. This step is essential to prevent broken links, maintain a seamless experience for your users and avoid losing valuable traffic. Next, update your new domain across external platforms like social media profiles, email signatures and directory listings. This not only strengthens your brand identity but also helps search engines recognize and prioritize your new domain. 08. Inform Google and other search engines about your domain name change To ensure that your SEO rankings are preserved during and after the domain change, it's essential to inform Google and other search engines about your new domain. This will prompt them to update their index with your new domain name and avoid any significant drops in traffic or rankings. Changing your domain name can lead to a temporary loss of Google rankings, typically lasting at least three months, with recovery potentially taking up to six months or more . Monitor your website traffic and search engine performance closely after the change to ensure everything is functioning as expected. Use tools like Google Analytics and Search Console to track any fluctuations. Regardless of the website platform you’re using, submit a change of address request through Google Search Console to officially notify Google about the switch. Submit a new sitemap in Search Console to help search engines crawl and index your new domain more efficiently. The process is simple and ensures your site gets re-indexed quickly. Read the full step-by-step instructions for doing this on the  Google Search Console Help page . Additionally, you should also update your new domain name in other online directories or listings, such as social media profiles, business listings and online review sites. Learn more about smart domain name management  strategies to keep your online presence strong. Tips to keep your SEO rankings during a domain change Changing your domain name is a significant move that requires careful planning and execution to ensure a seamless transition. Strong SEO rankings are more important than ever, as the top organic search result receives 19 times more clicks than the top paid search result . By maintaining your rankings, you can maximize traffic and visibility during your domain change. Here's how to navigate this process smoothly, ensuring your audience stays informed and your website continues to perform well. Tell customers about the new domain Be sure to inform your customers and followers about the upcoming domain change. This can be through social media, email newsletters or a blog post on your website. The more you communicate with your audience about the change, the less likely they are to be caught off guard and potentially lose trust in your brand. Monitor traffic and rankings Seeing a slight dip in traffic at first is normal; however, if you see a significant decrease in traffic or rankings, it is likely an indication that something is wrong. Keep an eye on your website traffic and search engine rankings before, during and after the domain change. This will allow you to quickly identify any issues that may arise and address them promptly. Wix websites come with  Wix Analytics  or you can use tools like Google Analytics and Google Search Console to track your website's performance. Update internal links Make sure to update all internal links on your website to reflect the new domain name. This includes links within your content, navigation menus and footers. Don’t forget less visible areas like metadata, canonical tags, embedded forms, images and downloadable files (like PDFs). To make the process easier, use a site crawler or link checker to catch any missed links. Keeping everything consistent not only prevents broken paths but also helps preserve your SEO rankings and creates a smooth experience for your visitors. Do an audit for backlinks Backlinks are an essential factor in SEO rankings and they can be negatively affected during a domain change if not handled correctly. Use a backlink checker tool to identify all the websites linking to your old domain and reach out to them to update the links with your new domain name. This will help preserve the value of those backlinks for your website. Forward emails to your new domain If you use a custom business email address  with your old domain (like yourname@olddomain.com) , set up new email addresses under your new domain and forward messages from the old ones. This keeps communication seamless and makes sure you don’t miss anything important during the transition. Reasons to change a domain name Choosing to change the domain name could be a tough decision but here are some benefits of having a relevant and catchy domain name. Rebranding efforts One of the most common reasons for changing your domain name is to align with a rebranding effort. A new and improved brand image can bring in more business and a catchy domain name that reflects your brand's values and personality can be a valuable asset. For instance, consider a boutique coffee shop known as "BeanThereCoffee" deciding to broaden its appeal beyond coffee to include a wider range of beverages and baked goods. The owners decided to rebrand to "BeanThereCafe" to reflect the expanded focus. This strategic move not only aligns the domain name with the business's current operations but also sets the stage for future growth. Business relocation or expansion If your business is changing to a new location, it may be beneficial to change your domain name to reflect that expansion. This can make it easier for potential customers in those areas to find and remember your website. With a variety of  country code top-level domains (ccTLDs)  available, consider selecting the right one when moving abroad or expanding your business internationally. This choice can significantly enhance your online identity and connect more effectively with local audiences. It's a smart move for any website owner looking to make a mark in a new market. For instance, imagine a UK-based e-commerce brand  that has successfully captured the local market and is now looking to expand its reach into Mexico. Initially operating under a  . co.uk domain , they decided to adopt a  .mx domain  for their Mexican audience. Learn more: Is Wix a domain registrar? The business has evolved As your business grows, you may find that your current domain name no longer accurately represents what your brand has become. Changing to a more relevant and suitable domain name can help attract the right audience and better reflect your company's values and offerings. Consider the scenario where a tech startup originally branded itself around its flagship product, a smart home device with a  .net domain . As the company evolves, it shifts towards offering a wider array of smart technology products and solutions, not just home devices. To reflect this broader vision and appeal to a more global audience, the company decides to transition to a more inclusive and universal .tech domain. This  Top-Level Domain (TLD)  change from ".net" to ".tech" not only signifies the company's expansion beyond home gadgets but also aligns its online presence with the tech industry at large. This strategic move can enhance brand perception, making it more relevant and attractive to potential customers and partners interested in the latest technology solutions. Learn more: What is .net , what is .tech Explore more domain extensions : .com , .info , .org , . co , .ai and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Legal issues or conflicts with existing domain name In some cases, businesses may be forced to change their domain name due to legal issues or conflicts with an existing domain name. This may be due to trademark infringement, copyright violations or a similar domain name being used by a competitor. In such cases, it's essential to take prompt action and change to a new domain name to avoid potential legal complications. An ideal domain name is available If you come across an ideal domain name that wasn't available when you first started building your website, it may be worth changing to it. A shorter, more memorable and relevant domain name can have a significant impact on your website's success. As Jessica Henderson, founder of Sell My House Fast Houston TX shares: “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually. After switching, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.” Risks to change a domain name While changing your domain name can have many benefits, there are also some risks involved. It's essential to weigh these potential risks before making a decision. Loss of traffic and rankings Even with proper preparation and implementation, it may take some time for search engines to recognize and index your new domain, affecting your  domain history . This can result in a temporary drop in rankings and traffic, which can have a direct impact on your business's bottom line. Confusion for customers and partners Changing your domain name can also cause confusion for existing customers and partners who are familiar with your previous domain. They may accidentally access the old website or be unsure if they have reached the correct site. This can lead to frustration and potentially harm your brand's credibility. Technical issues During the transition process, technical issues may arise, such as broken links or missing pages. These can negatively impact user experience and can also affect search engine rankings. It's crucial to have a thorough plan in place for redirecting old URLs to their corresponding new ones and monitoring for any technical issues. Potential costs Changing your domain name may also incur additional  domain name costs , such as purchasing the new domain and updating branding materials like business cards, marketing collateral and packaging. Consider these expenses before making a decision to change your domain name. Learn more: How much does a domain name cost? Drop in brand awareness and recognition Your domain name is more than just a  URL ; it's a crucial part of your brand's identity. Changing it might lead to a temporary dip in brand recognition and awareness. This could be seen by customers as though you are  starting a business  anew. However, if a domain change is a must, you can maintain your business's trust and reputation by launching a powerful awareness campaign. This approach ensures your audience adjusts smoothly to the new name, keeping your brand's essence alive and well. What happens to your old domain? When you switch to a new domain, don’t abandon your old one. Keeping it registered and active makes sure any visitors who still access the old address are automatically redirected to your new domain. Set up 301 permanent redirects from every page on your old domain to the matching page on your new domain. This preserves your SEO value, maintains traffic and prevents broken links that could frustrate users. Most hosting providers offer tools or guides to set up these redirects, or you can configure them manually through your server settings. It’s best to keep your old domain active for at least a year after the switch. This gives search engines time to recognize the change and transfer your SEO authority while letting customers, partners and bookmarks adjust to your new web address. Get a free domain name  from Wix when you sign up for a premium plan. How to change a domain name FAQ How do I get a domain name? You can get a domain name through a registrar, which is an organization accredited by the  Internet Corporation for Assigned Names and Numbers (ICANN)  to sell domain names. With Wix, for example, you can search and purchase a domain name through the platform as part of their website building services. Do I need to update my branding materials after changing my domain name? Yes, you will need to update any branding materials that include your domain name, such as business cards, marketing collateral and packaging. This ensures consistency and helps avoid confusion for customers. What is the difference between a migration and a 301 redirect? A migration is the process of moving your website from one domain to another. A 301 redirect is a permanent redirect that tells search engines and browsers that your site has moved to a new location. When properly implemented, a 301 redirect ensures that visitors are automatically directed to your new domain. How long is the process to change a domain name? The process can vary depending on the size of your website and how complex it is. Generally, it can take a few weeks to fully transition to a new domain name. It's essential to have a detailed plan in place and allow enough time for any potential technical issues to be resolved. How much will it cost to change a domain name? The cost can vary depending on the registrar you choose and the availability of your desired domain name. It may also include additional expenses, such as updating branding materials. Be sure to research and budget accordingly before making a decision to change your domain name. Can I keep the same URL structure and change my domain name? Yes, it is possible to keep the same URL structure when changing your domain name. This can help minimize any potential impact on search engine rankings and user experience. However, it's essential to implement 301 redirects properly to ensure a smooth transition. Will changing my domain name affect my social media presence? Yes, changing your domain name will affect your social media presence. You will need to update the URL on all of your social media profiles and may also need to change the handle if it includes your old domain name. It's essential to communicate this change to your followers and provide them with the new  web address . Can I go back to my old domain name after changing it? In most cases, you can revert to your old domain name if necessary. However, this may have a negative impact on search engine rankings and user trust. It's best to thoroughly consider the decision before changing your domain name. Is it possible to get a domain name for free? Yes, it’s possible to get a free domain name, but there are often certain conditions attached. Many web hosting and website builder services offer free domain names as part of their packages, especially for the first year. However, these are usually tied to the hosting service, meaning you may not have full ownership or control over the domain as you would if you purchased it outright. It's important to read the terms and conditions carefully to understand what “free” really means and to determine if there might be any long-term costs involved. Learn more: How to get a free domain Is it a good idea to change a domain name? Changing a domain name can be a good idea if your current domain no longer aligns with your brand, is difficult to remember or doesn't reflect your business's offerings. However, it can also have drawbacks, such as potential loss of search engine rankings and customer confusion. To mitigate these risks, ensure a smooth transition by redirecting the old domain to the new one and updating all marketing materials.

Looking for the best way to build your website? Get started with Wix →   If you’ve ever wondered how to turn your passion for a cause into a website that actually makes a difference, Ashley Reckdenwald’s story is one to follow. After registering Land of Lovies , a charity that provides comfort items to children affected by catastrophic events, Ashley built a Wix nonprofit website that became her organization’s central hub. She knew getting the website right wasn’t just about appearances—it was also about driving donations. In fact, research shows that digitally mature nonprofits are four times more likely than their less digital-savvy peers to achieve their goals . So, Ashley turned to Wix for its nonprofit solutions. TL;DR: building a nonprofit website that gives back It all started with a simple idea: to bring a little love to children facing unimaginable loss. From that spark, Ashley Reckdenwald created the Land of Lovies website. Built on Wix, her nonprofit site now welcomes visitors to learn more about the cause and give their support. Here are a few highlights from her story: Ashley Reckdenwald, founder of Land of Lovies, built a Wix nonprofit website connecting donors with children in need of comfort items. Using Wix’s user-friendly design tools, Ashley was able to create a professional website  quickly while staying mission-focused. She used a template to help with the layout and the AI website builder  for inspiration. Her website features  include an embedded donation form, a personal About section, an online store for fundraising, a press section for credibility and an adaptable design for future initiatives. The Land of Lovies website provides plenty of lessons in how to create a nonprofit website : Start with a template but add your personal touch. Keep the design clean and aim to find the right mix of friendly and professional, while keeping your branding consistent. Check out the Wix nonprofit website templates  for inspiration or your next jumping off point. Meet Ashley Reckdenwald, creator of this Wix website In early 2025, while watching news coverage of the LA wildfires, Ashley saw heartbreaking images of families standing in front of what used to be their homes. Ashley imagined her own family in that situation, and a thought hit her: if she ever had to flee her home, one of the first things she’d try to save is her kids’ favorite stuffed toys. That thought stuck with her. When she couldn’t find a charity doing that kind of work, she figured, ‘Why don’t I just start something myself?’ First, Ashley created a simple spreadsheet linking families who’d lost their “lovies” with donors who wanted to help. She shared it through her professional network, and the idea quickly took off, gaining momentum and catching the attention of major media outlets. “It really just exploded,” says Ashley. “People kept calling and emailing, ‘What can I do? How can I help? How can I donate?’ That's when I knew that I had really touched on something.” After registering Land of Lovies as a charity (she chose “lovies” over “stuffed animals” for SEO purposes), the next step was to create a Wix nonprofit website. Related reading: What makes a good website How Land of Lovies built its nonprofit website with Wix Before diving into building her site, Ashley teamed up with a graphic designer friend to create the logo for Land of Lovies. The result: a sweet illustration of an adult bear holding a baby bear, which became her creative “jumping off point” and inspired the look and feel of her website. Customizing a Wix nonprofit website template After researching other nonprofit websites for inspiration, Ashley started with a website template . This approach gave her the best of both worlds: she could follow the structure of a pre-built layout while still making it feel special. “I always tend to go rogue from the template,” she laughs. “But it gives me a good skeleton. It allows me to take a look at what I have and then customize it.” The template afforded Ashley just the right mix of images versus content to avoid clutter, and included all the core elements she had noted while researching other nonprofit sites. Explore more: The best nonprofit website templates The best nonprofit websites Don't judge a website template by its cover—look for these traits instead Getting the look and feel right Ashley knew that donors and families affected by the LA wildfires would be visiting the Land of Lovies website, so she wanted to create something that felt welcoming and trustworthy. Using soft colors, personal family photos and a clean, airy design, Ashley aimed to set the tone. “I wanted visitors to feel that although we’re brand new, we have high levels of quality and service,” she explains. “I wanted an upscale look and vibe so that people know we’re taking this very seriously.” She drew inspiration from the brand’s logo to create a sense of tenderness and trust. “I didn’t want bright colors. I knew I wanted to keep it white and soft and really speak through the imagery,” Ashley says. “Scrolling down, you see children loving on their lovies—that warmth is the message.” Making donations easy When Ashley started building her website, her top priority was simplicity, especially when it came to accepting donations. “It’s great having so many different integrations, but sometimes you can overcomplicate it,” she says. “Thinking about someone visiting who wants to donate, what’s going to be the easiest way I get them there with the least amount of clicks and filling out of information?” Ashley designed the homepage so that when you click the “Donate Now” button at the top, it jumps straight to the form at the bottom. “For me, it’s just about keeping it clean,” she says. “I didn’t have to create another page. I just used one form to integrate and link that to our nonprofit bank account.” Giving is easy and fast. Visitors can just enter a few details and donate right away, without ever leaving the page. Crafting the About section The About section of the Land of Lovies website tells a personal story. It features a photo of Ashley with her oldest child running towards her, showing what the charity is all about: adults caring for kids and making sure they feel safe and loved. “Through Land of Lovies, my job is to help parents help their children from a place of care,” says Ashley. The section also highlights just how much Ashley has accomplished, from shipping more than 700 stuffed animals within four weeks of starting Land of Lovies to creating Working Mom Notes, a social media community. Adding a merch store Ashley wanted to give people other ways to get involved beyond direct donations. By using Wix’s native print-on-demand solution, Printify, she began selling branded items like a Land of Lovies hoodie, without the hassle of storing or shipping inventory. “Some people like to donate, but some people like the idea of buying merchandise,” she explains. “It’s nice marketing, but it’s also nice to say, ‘I bought this for a cause.’” Read also:  How to launch a new website What is Wix for nonprofits? What is Wix donations? And how to use it for your nonprofit Creating a press section The Press section at the bottom of the homepage  came later on, when Ashley realized how vital it was for her nonprofit’s credibility.  “I added the press section after the fact,” she admits. “I was kind of dragging my heels on building that part out at the bottom, but I knew it was really important. With so many different platforms out there, showing that your presence is being recognized and acknowledged helps you stand out.” The press section does exactly that—showing visitors how Land of Lovies isn’t just making a local impact, but how big names like CNN, NBC and CBS are taking notice too. Choosing a domain Ashley selected the Land of Lovies website domain with intention. “I chose .org to really stay in that same thread of showing we are a nonprofit,” she says. “There is no aspect of this website that is trying to profit. I also thought the .org kept everything consistent.”  Choosing .org is a small but powerful signal that every detail of the site—from design to domain—reflects Land of Lovies’ nonprofit mission. Get inspired: How to start a nonprofit blog in 6 steps 5 nonprofit marketing strategies that can make a difference How to make a donation website that inspires action in 5 steps Explore Land of Lovies’ Wix nonprofit website All in all, the Land of Lovies' site that you see today is clean, simple and thoughtfully designed. Navigation is a breeze, making it easy for visitors to know where to donate and browse well-organized web content . The flexible layout also allows Ashley to adapt quickly when new causes arise; like during the Texas floods, when she was able to update the content, donation forms and CTAs within the same design. What we can learn from Land of Lovies’ website Looking to bring your own nonprofit online? Here are lessons from Ashley’s journey you can take on board when thinking about how to make a website  and choosing the best website builder for nonprofits . Pro tip What Ashley says Real-life example Start with a template, then make it your own “I always tend to go rogue from the template, but it gives me a good skeleton… It allows me to take a look and then customize it.” A small animal rescue could start with a Wix nonprofit website template, then personalize it with photos of their animals, custom colors and donation links tailored to adoption or medical fund campaigns. Design for warmth and professionalism “I wanted visitors to feel that although we’re brand new, we have high levels of quality and service… I wanted an upscale look and vibe.” A mental health charity could use calm colors and thoughtful white space to create a site that feels both trustworthy and compassionate. Make donations effortless “Thinking about someone visiting and they want to donate, what’s going to be the easiest way I get there?” A food bank could use a fixed “Donate Now” button that anchors to a one-step form, allowing supporters to give quickly from any page. Offer multiple ways to support your cause “Some people like to donate. Some people like the idea of buying merchandise.” An animal shelter could open an online store selling branded merchandise or “sponsor a pet” gifts to give supporters flexible ways to contribute. Tell your story visually “That’s actually a photo of [my daughter] when she was a child running towards me… trying to evoke that sense of grown-ups caring for children.” An education nonprofit could feature photos of teachers and students to emotionally connect visitors to their mission before they read any website content. Stay true to your mission “I chose .org on purpose… There is no aspect of this website that is trying to profit.” Any nonprofit can reinforce its legitimacy with a .org domain and clear messaging that highlights transparency and service over profit. Show your credibility “I knew it was really important to show people that this is what we’re all about and that other people are recognizing it as well.” A community outreach program could create a “Press & Partners” section to showcase news coverage and collaborations, building trust with donors. Why charities choose Wix For nonprofits like Land of Lovies, a website isn’t just about having an online presence. It’s about sharing their story and making it easy for people to get involved. That’s where Wix really shines. It gives you the tools to design something meaningful while also offering built-in features like donation forms, niche website templates and eCommerce solutions. “I think Wix is really the platform for this type of work, because as a nonprofit, there's so many other things to worry about,” says Ashley. “You don’t have to rely on anyone for coding or website design. Wix covers all of that.” Building a Wix nonprofit website FAQ Can I create a free nonprofit website on Wix? Yes, you can create a free nonprofit website on Wix using built-in tools and templates. Upgrading to a paid plan gives you more flexibility, such as a customized domain. What are the advantages to building a Wix nonprofit website? Building a Wix nonprofit website comes with plenty of benefits. It helps your nonprofit get noticed, build credibility and make online fundraising much easier. Plus, it’s a great way to connect with your supporters. A nonprofit website becomes the go-to place to share your story, recruit volunteers and keep everything running smoothly behind the scenes. Does Wix support online donations for nonprofits? Yes, Wix supports online donations for nonprofits by allowing you to integrate donation forms through built-in apps or third-party services. What features should I include in a Wix nonprofit website? Wix nonprofit websites stand out when they include the following features: Donation tools Volunteer forms Event calendar Contact and About Us pages/sections Calls-to-action (CTAs)

Looking for the best way to build your website? Get started with Wix →   Before sketching out your own real estate website, it’s helpful to see how others pulled it off. Some things, after all, are too good to keep to yourself. For Mackenzie and Joe Precht, that was their mountain retreat—and they used Wix to share it with the world. Back in 2022, the couple founded Kindling Home , a collection of vacation properties in western North Carolina. It all began with a simple wish to help guests reconnect with each other—and with nature. At first, they listed their rentals on booking sites like Airbnb and Vrbo. But it didn’t take long to see they were missing out—losing potential business by having to pass on additional fees and not having a place to build their own brand. That's when they decided to create a Wix real estate website. Fast-forward a year after they launched their site, and the results speak for themselves: 60% of Kindling Home’s bookings now come straight through their site, far above the industry’s 34% average . Turns out, having a space to call their own online was exactly the spark Mackenzie and Joe needed. TL;DR: creating a real estate website that makes visitors stay awhile After falling in love with their new mountain home in North Carolina, Mackenzie and Joe Precht invested in a rental property to share the magic of the area with others. One rental turned into a small portfolio, and soon they were juggling multiple listings on third-party booking sites, like Airbnb. That’s when they realized it was time to take the reins. So, they built their own real estate website on Wix, helping them shave costs, expand their business and build a strong brand. Here are some of their story’s best bits: Mackenzie and Joe Precht, founders of Kindling Home, wanted to move beyond third-party booking platforms to manage their own bookings and build their brand, so they created a Wix real estate website that lets guests book their North Carolina properties directly through them. With Wix’s design tools, Mackenzie could create a professional website  quickly while growing their property portfolio. She researched other real estate websites for inspiration and started her design from a blank canvas. The Kindling Home’s website features  include picture galleries for the properties, an email subscription box to capture leads, a contact form and a homepage integration with Instagram. The Kindling Home website provides plenty of lessons in how to make a real estate website : avoid overcomplicating the layout, share your personal story, invest in professional photography, capture your offline vibe and optimize for mobile. Check out these Wix real estate website templates  for inspiration or a solid headstart. Meet Mackenzie and Joe Precht, the creators behind this Wix website Mackenzie and Joe Precht always dreamed of investing in real estate, but were never sure what form it would take. After relocating from Florida to western North Carolina, they fell in love with the mountainous area and decided to not only make it their forever home but to also share it with others. In 2022, they combined their real estate dream with their passion for hospitality and launched their first rental property. As they added more properties to their portfolio, it became clear that managing rentals through third-party sites just wasn’t cutting it. They wanted to get closer to their customers and take more control of their business. And so, in 2024, they decided to build a Wix real estate website. “Having our own website allowed our properties to be a part of a brand as opposed to these independent entities, and it also gave us control over bookings,” Mackenzie explains. “By having guests book directly through us, we're able to give them a pretty significant discount because we’re avoiding a lot of fees. It’s a benefit to us too because, as these platforms change their terms, we have some stability in our business.” It’s a timely point too, as Airbnb’s newest payout and fee policy updates  shift more financial responsibility and uncertainty onto hosts, highlighting the value of having that independence. McKenzie chose Wix because it integrated easily with her existing property management software and, as one of the best real estate website builders , offered user-friendly design tools and an intuitive customer relationship management (CRM) system. Related reading: What is a real estate website? How Kindling Home built its real estate website with Wix Building the Kindling Home website didn’t happen overnight. Mackenzie and Joe took it step by step, making sure every color, photo and layout choice felt just right. Here, we share their process. Taking inspiration from industry peers Instead of using a real estate website template , MacKenzie figured she’d start from scratch, but not before checking out what makes a good website  in her industry. “Even very profound artists copy other people's art first, so that they can then design their own style," she says. A few specific sites caught their eye, including The Cliffs at Hocking Hills, Bolt Farm Tree House and Joshua’s Treehouses, which Mackenzie loved for their "very authentic and personal, but also professional look.” Their layouts were particularly helpful in guiding the design of the Kindling Home website. “We took our favorite parts of the structure and then applied our own branding, color schemes and aesthetics, so that it felt very unique,” she says. Explore more: The best real estate websites Don't judge a website template by its cover—look for these traits instead 17 unique real estate logos Thinking less is more It may be tempting to add tons of features and pages, warns Mackenzie, but it’s best to focus on your website's core purpose. For this reason, she stuck to a minimalist approach when designing her own site. "I think less is more," she says. "You can get lost in having 12 tabs of things. It’s important to ask yourself, ‘What's the information that you actually want people to have and to be able to function on your website?’" Throughout the design process, she and Joe regularly reviewed their site and ruthlessly questioned the purpose of every element. "We've gone through different iterations of pages, often saying: ‘We don't need this. Let's just hide that for the time being to try to make it a simpler process,’" says Mackenzie. Making it personal The couple knew that if they wanted guests to book with confidence, they had to show them who they were renting from. Mackenzie recalls her own hesitation when browsing rental properties online. “I've gone to look at a vacation rental...and it's like, do I trust this place to put in my information?” She chose to put their founder story and faces front and center on the website. “Putting ourselves on the page was very intentional, so that it didn't feel like a spam website or some place where people are reluctant to enter any financial information. You could actually see the people behind the account and behind the homes.” Bringing the offline experience online Since the mountain setting is such a big part of what makes Kindling Home properties special, Mackenzie and Joe wanted the website to capture that same environment. "All of our homes are designed with natural color palettes where it's very much connected to the outdoors and the space that you're in,” says Mackenzie. Instead of the loud and energizing designs found on some real estate sites, Kindling Home opted for comforting green tones, subtle fonts and a calm aesthetic to match their “renewing and relaxing” properties. Making booking simple While building their site, Mackenzie and Joe quickly realized the importance of making calls-to-action super clear and easy to find. "One thing that we've learned as the website has gone on is creating multiple places you can click," Mackenzie shares. "So on every page, you can see the ‘Book now’ link.” They took this a step further on the booking page. Whether a visitor clicks on a picture, the property name or the ‘Book now’ button, they're sent straight to Kindling Home’s Hostaway booking page. Read also:  How to launch a new website How to make a real estate logo 27 real estate slogans that turn keys Investing in professional photography Professionally shot photos were a must for the site. “For real estate businesses, particularly short-term rentals, you invest so much time in purchasing, designing and furnishing the property. You should put the same investment in your website’s photography," Mackenzie says. From the About section to the property pages, every image on their Wix real estate website looks professional and high-quality. "I think having professional photography is how we best capture the homes and the design, and it definitely gives the professional quality to the property itself," Mackenzie adds. “It's an investment worth making, for sure.” Putting mobile first The majority of visitors to the Kindling Home website come through Instagram , where the couple has amassed more than 168,000 followers. “It means everyone's accessing our website on their phone,” says Mackenzie. “So, the layout on the mobile side of things is so important to us.” That meant keeping an eye on the mobile experience every time they made an update to their website—no matter how small. Mackenzie shares a recent example: "We just added a new email link box on the Invest page... and I forgot to check the mobile side.” While the desktop version looked great, on mobile, the box was distorted, making it impossible for users to enter their email. It was a quick fix for Mackenzie, but also a useful reminder to keep mobile top of mind. The homepage pulls in their Instagram posts so visitors can see their latest updates right away and jump seamlessly between the site and Instagram while browsing on mobile. Making your analytics count If you want to run a successful business, you need to know what your audience responds to—and website analytics  give you a clear window into that world. "Analytics have been so helpful," says Mackenzie. “By tracking our website metrics, we can see exactly which social media posts are actually driving people to our website and bookings, and we can closely correlate those analytics on Instagram to our website." The data isn’t just for measuring social media success; it’s a powerful tool for growing your business. "As we take on more properties, we're taking on investors, and so being able to present those analytics in a really accessible way is so helpful for us," Mackenzie explains. Get inspired: How to start a real estate blog How to start a real estate business How to make money as a real estate agent 6 real estate marketing strategies to help you sell more Explore Kindling Home’s Wix real estate website In all its glory, the Kindling Home website feels like stepping into a calm mountain retreat. It’s clean and well-structured, with a warm personal touch from its founders.  Stunning photos make the properties stand out, giving visitors a true sense of each space and style. Navigation is a breeze, and the Instagram feed on the homepage keeps things lively. Expect to see an online store added sometime soon. “Hopefully in the future, we'll be able to build out a storefront on Wix as well, so that as people book, they can order branded merchandise for when they arrive,” says Mackenzie. What we can learn from Kindling Home’s website Here are website building lessons  from Mackenzie and Joe’s journey you can use when thinking about how to make a website . Pro tip What Mackenzie says Real-life example Build from inspiration “Even very profound artists copy other people's art first… then design their own style.” A small vacation rental business checks out popular mountain cabin websites for ideas, then puts its own spin on things with unique branding and local photos. Keep it simple “I think less is more… what’s the information you actually want people to have?” An apartment rental site keeps things simple by offering just three navigation options—“Listings,” “About,” and “Book Now”—making it super easy for visitors to find what they need. Make it personal “Putting ourselves on the page was very intentional… so it didn't feel like a spam website.” A beachfront B&B wins hearts by sharing owner photos and a heartfelt story about their family’s history. Reflect the offline experience “All of our homes are designed with natural color palettes… connected to the outdoors.” A ski lodge website brings the alpine vibe online with snowy white accents and warm wood tones, giving visitors a taste of the cozy in-person experience. Streamline booking “Anything you click will take you to our Hostaway booking page.” A boutique inn makes booking a breeze by ensuring every property image, title and ‘Book Now’ button takes guests straight to the reservation form—no distractions, no drop-offs. Invest in visuals “Having professional photography is how we best capture the homes and the design.” A lakefront cabin business gets a pro photographer to capture those golden-hour sunsets and inviting interiors that practically sell the place themselves. Prioritize mobile “By tracking our website metrics, we can see exactly which social media posts drive bookings.” A luxury villa dives into their website analytics, discovers Instagram Reels is their traffic goldmine and shifts their marketing focus to where it really counts. Track analytics “By tracking our website metrics, we can see exactly which social media posts drive bookings.” A luxury villa dives into their website analytics, discovers Instagram Reels is their traffic goldmine and shifts their marketing focus to where it really counts. Why real estate businesses choose Wix Real estate companies like Kindling Home want to be in charge of their business—to avoid add-on fees and over-relying on third-parties that can change their policies on a whim. Plus, they want to be a fully independent brand, not just a listing. Wix gives them a platform to do that. Whether you’re using one of its 2,000+ free website templates , the AI website builder  or starting from scratch, you’ve got all the design tools that make the creation process easy. You’ve even got built-in solutions and the Wix App market to help you sell or rent your properties without hassle. As Mackenzie puts it: “ Having our own website allowed our properties to be part of a brand… and gave us control over bookings. Now, direct bookings account for about 60% of our business. Building a site with Wix was obviously a good decision.” Building a Wix real estate website FAQ Is Wix good for real estate agents? In short, yes. Wix offers a flexible platform packed with tools for real estate professionals. For starters, Wix’s AI website builder lets you create a site in minutes by inputting basic preferences. Wix also offers real estate templates designed to present listings, video headers, community tour videos and banner videos that keep visitors interested. The platform has built-in real estate marketing tools, such as real estate marketing automation  and CRM capabilities. And because Wix already includes so many of these features, you won’t have to dig through endless plugins just to get things working for your real estate business. But don’t take our word for it, check out what real users say in their Wix reviews . Should I use a Wix real estate template or start from scratch? Whether you use a Wix real estate website template or start from scratch depends on the design you’re looking for, your web design experience and the time you have available.  Wix offers a variety of customizable real estate website templates. Simply select one that speaks to your real estate brand and start customizing it. Alternatively, you can start from scratch to create an aesthetically pleasing and user-friendly experience that encourages visitors to explore your properties. Related: Should I use a template to build a website ? What are the must-have pages for a real estate website? A real estate website should include a homepage, a listings page where you can search properties, individual property detail pages, an About page and a Contact page. You can also add supporting pages, like testimonials and a blog for content marketing if you want, or specialized pages such as guides and home valuation tools. The type of real estate business you have and the number of properties listed will ultimately determine the pages you choose. What are the advantages of building a Wix real estate website? Building a Wix real estate website helps you cut out your reliance on third-party platforms, deal directly with your customers and build your real estate brand. It additionally allows you to control your online presence, showcase properties professionally and provide up-to-date info to a wider audience.

Get started by:  Creating a website →  |  Getting a domain → Buying a domain  from Wix  is a straightforward process that you can do entirely online, allowing you to create a website without hassle. Whether you’re looking to purchase your first domain or switch from another platform, Wix offers tools and features designed to simplify the process. Wix as a domain registrar (for .com and .net extensions) and as a reseller for all the rest, provides an integrated platform to register and manage your domain seamlessly. Here’s everything you need to know about how to register a domain name  through Wix. New to domains? Learn about  what is a domain  and   what’s the easiest way to get a domain . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: How to buy a domain from Wix Here’s what you need to know about how to buy a domain name  from Wix, plus how it helps you get started online with confidence. Step / Feature What to expect Search for availability Find the perfect name using Wix’s search tool Choose your domain Pick a name that represents your brand or project Complete your purchase Register your domain, pick your term and pay securely Connect automatically Domain connects to your Wix site without extra setup Privacy protection Option to keep your contact info private (WHOIS privacy) Easy renewal Manage or auto-renew domains right from your Wix dashboard Support 24/7 help available if you have questions along the way Why buy a domain from Wix? Purchasing a domain through Wix seamlessly integrates with your website, giving you everything you need in one place. Wix Domains provides private registration for enhanced security, helping protect your personal information. When you buy a domain directly from Wix, you also get easy domain management  tools to update records or renew your domain. Wix simplifies the process if you are learning how to make a website  for the first time, offering an all-in-one website builder without the need to juggle multiple platforms. Plus, Wix ensures a smooth and user-friendly experience for managing your website and domain in one centralized location. Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How to buy a domain from Wix in 3 steps Check for domain availability Choose the right domain Complete your purchase 01. Check for domain availability   The first step to buying a domain from Wix is making sure your desired name is available. To do this, log into your Wix account , go to the Domains page and use the domain name search  bar to type in the name you want. Wix will process your input and show you whether the domain is available. If your preferred name is taken, don’t worry—Wix provides alternative domain suggestions to help you find the perfect match.  Try our domain name generator  to find the perfect name for your website. 02. Choose the right domain  Once you find an available domain, you can choose one that best fits your brand or project. When choosing a domain name , consider the following tips for an impactful and memorable name: Keep it short and simple—long or overly complex domains are harder to remember.  Use relevant keywords to clarify your niche or business type. For example, if you’re a photographer, you might incorporate the word “studio” or “photo” in your domain.  Avoid numbers, hyphens or uncommon spellings, as they can cause confusion.  First time choosing a domain? Check out our guide to domain extensions  for tips or see what 23 business owners consider their worst domain naming mistakes . 03. Complete your purchase  Once you’ve selected a domain, Wix will guide you through the checkout process. You’ll need to choose the registration period (typically one to ten years) and whether to add features such as private registration (more on this below). After configuring these options, proceed to payment and your domain will be officially registered.  Wix accepts multiple payment methods, making it easy to finalize your purchase. And here’s a bonus—if you’re on an eligible Wix premium plan , you might get your first year of domain registration for free.  Discover how Wix offers free domains , and start building your website today. Setting up your new Wix domain  Connecting your domain to your site  Once your domain is registered, it’s time to connect it to your Wix website. The process is automatic if you purchased the domain through Wix. Your domain will be synced with your site, removing the need to manually update DNS  settings.  If you need to connect a Wix domain to another website or service, you can update your DNS records via the Domains page in your Wix account.  Expert tip from Ofir Gvili, domains PMM at Wix: “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” Activating privacy protection  Privacy protection is a crucial consideration when buying a domain. When you register a domain, your personal details (like your name, email and phone number) are publicly available through the WHOIS database. Wix Domains allows you to activate private registration as an additional layer of website security .  Read more: What is domain privacy ? To enable this feature, you can select it during your domain purchase or add it later through your Domains page. This simple step keeps your personal details private, while reducing spam and unwanted contact.  Renewing your domain  Your registration comes with a domain expiration  date, typically set one to three years from the purchase date, depending on your chosen term. Wix Domains makes it easy to renew your domain, either manually or through auto-renewal. Enabling auto-renewal ensures you won’t accidentally lose your domain because of an expired registration.  You can manage your renewal settings from your Wix account, where you’ll also find reminders and renewal updates.  Wix domain pricing Buying a domain on Wix is designed to be flexible, so you can choose what works best for your project and budget.   Domain pricing depends on your chosen extension (like .com , .net , .org or specialty TLDs ) and the registration period, which usually ranges from one to three years. Most standard domain extensions start at around $14.95 to $24.85 per year, but prices can vary if you select less common or premium domain names. Many creators appreciate the annual renewal option, but you can also purchase multiple years in advance for added convenience. If you sign up for a Wix plan, you will get a free domain  for the first year. Learn more: How to get a free domain name How much does a domain name cost? What is Wix domains ? If you want extra features like privat e registration (to keep your information off public records), look for that add-on during checkout for a small additional cost. You’ll see all prices and options clearly before you make your purchase, so there are no surprises. *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.   Exploring Wix domain features  One platform for all your needs  With Wix, your domain integrates with your website seamlessly, but there’s more to it. You can also create branded business email  addresses using Google Suite, like info@yourdomain.com , to establish strong brand identity and give your business a polished look. Additionally, all domain settings—like DNS record management—are easy to control directly from your Wix dashboard, where Wix simplifies domain name management  for users. Scalability and support  Wix domains are scaled for businesses and creators of all sizes. Whether you’re starting a blog  or expanding an online store , the process is simple enough for beginners, yet robust enough for seasoned entrepreneurs. And if you encounter any bumps along the way, Wix provides 24/7 customer support to help you out.  Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to get a website domain name ? Get started with Wix today. How to buy a domain name from Wix FAQ Do I need a Wix Premium Plan to buy a Wix domain? No, you can purchase a Wix domain without a Premium Plan. However, a Premium Plan is required to connect the domain to your Wix website.  Can I buy a domain from Wix and connect it to a site on another platform? Yes, it’s possible. You’ll need to manually configure your domain’s DNS settings in your Wix account to point it to the external site.  What happens if my Wix domain registration expires? If your domain registration expires, Wix provides a grace period where you can renew it before it becomes available to others. Be sure to check your renewal notifications or enable auto-renewal to avoid losing your domain.  Does Wix offer refunds for domain purchases? Wix doesn’t typically provide refunds for domain registrations, as they are processed immediately. Make sure you’re sure about your domain choice before completing the purchase.

The perfect domain is just a click away: claim your domain →   Looking for a domain registrar? Choosing the best domain registrar is key to securing your website’s address and creating your brand. With so many options that often look similar, it can be tricky to know where to start. To make it easier, we’ve rounded up the top domain registrars for 2025 and included tips to help you pick the right one for your needs. TL;DR: best domain registrars This guide covers the top registrars, highlighting their best features, pricing and who they’re ideal for. Whether you want a bundled website builder, affordable pricing or advanced management tools, this overview will help you pick the right partner for your business. You’ll find a straightforward comparison table to quickly see which registrar fits your needs—making it easier to register, manage and protect your domain as your business grows. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Compare top domain registrars Domain registrar Best for Key features Wix Bundling with free web hosting and SSL certificate Integrated WHOIS lookup and protection, 24/7 support, free domain with premium plan, supports over 75 domain extensions Name.com Small businesses and solopreneurs On-trend memorable domains, Google Workspace and Wix integrations, trusted customer support Domain.com Straightforward use, long-term registration Fast beginner-friendly registration, multi-year purchase, complete DNS control Namecheap Cheap domain name registration Low-cost domains, free WHOIS privacy, live chat support Bluehost Pairing with web hosting Domain locking, hosting bundle deals, intuitive management platform NameSilo Affordable pricing and free extras Free WHOIS privacy, transparent pricing, bulk discounts HostGator Old-school domain extensions Domain locking, hosting bundles, 24/7 live chat and phone support 7 best domain registrars Wix Name.com Domain.com Namecheap Bluehost NameSilo HostGator 01. Wix Best for : Bundling with free web hosting and SSL certificate If you need a free web hosting platform in addition to a domain name, then choosing Wix is a no-brainer. On top of a long list of templates and Wix features for building a professional online presence, you’ll get access to powerful domain management tools, such as privacy protection (WHOIS protection), easy transfer, subdomains and a business email address. Furthermore, Wix will also provide you with 24/7 security monitoring, HTTPS and SSL protection, which are essential when you're learning how to make a website . Learn more: How to secure a domain name What is domain privacy ? The platform’s robust domain search tool helps you choose a domain name based on the availability of your name idea within hundreds of domain types . Any of these options can be registered as a free domain name for the first year with the purchase of a premium plan for your website. The pricing for each domain without a free voucher appears next to each option and depends on the type of domain extension, local currency and local tax laws. Afterward, you can extend your domain subscription for up to three years, with significant discounts applied for each additional year. Key features: Integrated WHOIS lookup and protection 24/7 customer support Free domain name for a year with premium plan Wix supports over 75 domain name extensions , some of the most popular include: .com domain , .de domain , .xyz domain , .co domain , .ch domain , .be domain , .store domain , .info domain , .tv domain , .tech domain , .company domain , .digital domain , .ca domain , .fr domain , .nl domain , . email domain , .gifts domain , .group domain , .live domain , .me domain , .media domain , .net domain , .today domain , .top domain , .org domain Learn more: Web host vs domain registrar Domain name management What is a domain name registrar? Is Wix really a domain registrar? How much does a domain name cost 02. Name.com Best for: Small businesses and solopreneurs Name.com helps you find domains that get you found. Launch your business online, all with tools that make every step simple. You can build a cohesive and memorable brand, drive qualified traffic to your site, and create a secure, stable foundation for your business. Name.com’s platform is designed with solopreneurs and small teams in mind. You can find a short, memorable name that catches eyes and wins customers, develop your brand with trusted products like Wix and Google Workspace, and enjoy peace of mind as your business grows. Key Features: On-trend, memorable domains Best-in-class add-on products and services like Google Workspace and Wix Great customer support–Trust Pilot 4.3 rating 03. Domain.com Best for: Straightforward use, long-term registration Domain.com is the best domain registrar choice for those looking to register a domain name for several years and who don’t require web hosting. The beginner-friendly platform offers the most popular top-level domain extensions as well as numerous country code top-level domains, all of which can be purchased for up to five years. This registrar provides a wide array of domain management tools, including bulk registration, transfers, live chat support and DNS management, among other additional services. Pricing for a .com extension starts at $9.99/year, but you’ll need to pay an additional $8.99/year if you want to add WHOIS protection. The registration process is noticeably fast, taking just a couple of minutes overall. Key features: Fast, beginner-friendly registration process Multi-year domain name purchase Complete DNS control 04. Namecheap Best for: Cheap domain name registration As you might have guessed by its name, Namecheap stands out as one of the best domain registrar choices in terms of domain name cost. The platform provides a streamlined process that allows searching for individual domains or batches of up to 50. Furthermore, you’ll be able to see the WHOIS record of unavailable domains and make a bid for them through the site via DomainAgents. In spite of this lower pricing, with .com domains starting at just $8.88/year, Namecheap’s service holds strong against other domain registrars. All registrations include WHOIS protection, a user-friendly management system and an account panel. Additionally, the platform offers a handful of upsells such as G Suite integration, customizable email and web hosting. Key features: Low-cost domain name registration Free WHOIS privacy Live chat support 05. Bluehost Best for: Pairing with web hosting As one of the leading web hosting platforms, Bluehost offers domain registrar services in order to allow website owners to manage all of their site’s elements within a single platform. This makes it an especially attractive choice for new site managers, as well as those who are not planning to buy additional domains over time. This domain registrar offers hundreds of domain extensions, with pricing for .com domains starting at $12.99/year, and WHOIS privacy protection costing an additional $11.88/year. All domains can be registered for free in the first year when registering for one of Bluehosts’ web hosting plans. The platform includes access to a complete DNS control panel, domain locking, auto-renewal options and 24/7 customer support. Key features: Domain locking High-value hosting pairing deal Intuitive domain management platform It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. 06. NameSilo Best for: Affordable pricing and free extras NameSilo offers a simple and straightforward platform, making it a great choice for those looking for affordable domain registration without hidden fees. This is a top option for anyone seeking budget-friendly pricing with valuable free perks. Every domain purchased through NameSilo includes free WHOIS privacy, domain management tools and email forwarding. NameSilo’s pricing is competitive, with .com domains starting at $17.29/year. You can also register multiple domains at once and take advantage of bulk discounts. Another benefit is that NameSilo supports customers worldwide, with no restrictions based on billing address. Key features: Free WHOIS privacy protection Transparent pricing Bulk discounts for multiple domains 07. HostGator Best for: Old-school domain extensions Primarily known for its web hosting services, HostGator also offers a substantial selection of domain extensions and management tools as part of its one-stop shop for website owners. This includes a powerful DNS management dashboard, web hosting bundles and optional WHOIS privacy protection for an additional fee. Unlike other domain registrars on this list, HostGator focuses on 15 of the most traditional TLDs, such as .org .com and .net . With this in mind, you’ll need to search elsewhere if you’re looking for more out-of-the-box domain extensions. In terms of pricing, the registrar offers significant discounts when pairing a new domain with a web hosting plan: a .com domain starts at $12.95/year without hosting and costs as little as $2.99/year with a web hosting plan. Key features: Domain locking One-stop shop for website owners 24/7 live chat and phone support What is a domain registrar? A domain registrar helps you register and manage your website’s unique address like www.wix.com. They connect you to the organizations that manage domain extensions like .com or .org and handle reserving your name. Registrars also make it easy to renew your domain, update contact information and connect it to your website or email. Choosing a reliable registrar keeps your domain secure and in your control. How to choose a domain name registrar When it comes to choosing the best domain registrar, you need to understand the main differences that set them apart. Now that we looked at the best domain registrar options of 2025 and their offerings, let's take a look at the main features you should keep an eye on: Price:  Each domain name registrar offers different prices depending on several factors, such as type of extension and registration duration. Hidden fees:  Many domain registrars offer aggressive pricing for first-time registrations that result in a much more expensive option upon renewal. Domain privacy (Whois protection): Some platforms include privacy protection for free while others charge extra. Protect your personal information with a registrar that offers domain privacy , like Wix. Ease of use:  Look for a user-friendly interface that makes managing your domains, DNS and settings simple especially if you’re a beginner. Add-ons and features: Check what additional products and services the domain registrar offers and pay attention to whether they’re trying to upsell you without your knowledge. Bundling options: Purchasing a web hosting plan and a domain name from the same vendor will allow you to manage everything within a single platform, and likely result in a significantly lower cost. Security:   Ensure the registrar has robust domain security measures including domain locking, SSL/HTTPS support and protection against attacks like domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution . Customer support: For your peace of mind, aim for a platform that offers live customer support 24/7. Expiration grace periods : Renewing your domain within the grace period after expiration ensures you don’t lose it, protecting your traffic and brand authority while keeping your online presence secure. ICANN accreditation:  Domain registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) , which is the nonprofit organization that oversees the global Domain Name System (DNS) . Choose an ICANN-accredited registrar to ensure they meet industry standards and operate reliably.   Management tools : You need simple, reliable tools for DNS and settings to keep your site running smoothly. Transfer policies : Check how easy it is to transfer your domain to another registrar if needed. Some registrars have restrictive or costly transfer policies. Domain locking : Look for registrars that offer domain locking to prevent unauthorized transfers or changes to your domain. Reputation and reviews : Research the registrar's reputation and read user reviews to ensure they have a history of reliability and good customer service. Or ask yourself these questions: What is your budget? Think beyond the first year. Renewal costs can add up, so make sure you understand the long-term pricing to avoid unexpected surprises. Do you need other services? If you’re also looking for web hosting or a website builder, consider whether it’s easier to manage everything in one place. Bundling services can streamline setup and ongoing management. How important is privacy? Protecting your personal information is key. Look for registrars that include WHOIS privacy protection at no extra cost so your contact details stay safe. How much support will you need? Beginners often benefit from around-the-clock support. If you want guidance at any hour, check that the registrar offers 24/7 assistance through channels you’re comfortable with. What is the registrar’s reputation? Reliability, security and customer service matter. Before making a decision, review feedback from other users to ensure the registrar has a strong track record. Learn more: What is a domain name Website infrastructure Key features to compare to choose the best place to buy a domain name Factor What to consider Price Look at the first-year price and renewal costs, as these can vary depending on the domain and registrar. Domain privacy (Whois guard) Make sure the registrar offers privacy protection to keep your personal information safe. Ease of use Choose a user-friendly interface, especially if you’re new to managing domains. Features Consider whether you need a website builder, hosting, email or developer tools alongside your domain. Customer support Reliable support is key if you run into any issues or need guidance. How much does a domain name cost? Domain prices depend on the extension, popularity and registrar. Most new domains with common extensions like .com or .net cost $10–$20 per year, while premium names can sell for millions. For example, cars.com sold for $872 million and insurance.com sold for $38.5 million. Renewal fees are usually higher than the first registration. You can save on domain pricing by choosing a less popular extension, registering for multiple years or taking advantage of promotions. Some web hosts and registrars also offer free domains for hosting plans, students or non-profits. For premium domains, a domain broker can help, though most businesses can register what they need directly. Learn more: How to get a free domain How to choose a domain name Choosing a domain name is a crucial step in establishing your online presence. A well-chosen domain name can enhance brand recognition, improve search engine rankings and attract visitors to your website. Expert tip from Einat Shafir, Product Manager: "While shorter domains can be easier to remember and type, it's not essential for your domain to be super short. What matters most is that your domain accurately represents your brand and is memorable." Here are some guidelines for selecting an effective domain name: Keep it memorable:  Short, easy-to-spell names stick in people’s minds and reduce typos. Reflect your brand:  Your domain should match your brand identity and appeal to your audience. Use relevant keywords:  Include keywords naturally to help with search visibility, but avoid stuffing. Pick the right TLD:  .com is the most recognized, but other extensions like .co can work if they fit your brand. Check availability:  Use a domain name search  tool to check if your desired domain name is available. If not, consider alternatives or explore other options with a domain name generator . Once you’ve picked a name, register it with a reputable registrar and set it up for your website. Your domain is your digital identity, so make it memorable and true to your brand. Learn more: What is a parked domain? I have a domain name, now what? What is a .com domain? What is a .net domain? Best domain name registrars FAQ What is the Domain Name System (DNS)? The Domain Name System (DNS) is a system that translates domain names into IP addresses. IP addresses are the unique addresses that computers use to communicate with each other on the internet. When you type a domain name into your web browser, the DNS system looks up the IP address for that domain name and then directs your browser to the correct website. How long does domain registration take? Domain registration usually takes a few minutes to complete. However, it can take up to 24 hours for the domain name to be fully propagated and available to the public. Do I need a domain for a website? Yes, you need a domain for a website. A domain name is the address of your website on the internet. Without a domain name, your website will not be accessible to the public. Does it matter which domain registrar I use? In most cases, it doesn't matter which domain registrar you use. However, there are some factors that you may want to consider, such as the price, the features offered and the customer service. What is WHOIS privacy and do I need it? WHOIS privacy hides your personal info from public WHOIS database and prevents spam and identity theft. It's highly recommended and helps maintain domain ownership rights. Wix offers free WHOIS privacy. Do all registrars offer the same TLDs (Top-Level Domains)? No, TLD offerings vary although most offer the common TLDs (.com, .net, .org). Some specialize in country-specific TLDs or new ones. Wix supports 80+ TLDs. Do registrars offer additional services like SSL certificates? Yes, many registrars offer additional services such as : SSL certificates Website builders Email hosting Domain privacy DNS management How secure are domain registrars? Domain registrar security varies by provider. And might include two-factor authentication, domain locking and secure payments. Wix uses industry-standard security measures to protect its users domains.

The perfect domain is just a click away: claim your domain →   Custom domains  are unique web addresses that you can purchase and use for your website or online business. For entrepreneurs, small business owners and startups, establishing credibility and setting the tone for your brand often begins here. They typically end in familiar domain extensions  like .com, .net or .org  and allow you to create a memorable brand identity that stands out from the rest. Choosing the right custom domain is an important step in learning how to create a website , as it will represent your brand on the internet. But what exactly is a custom domain, and why does it matter? This guide dives into the essentials, from what custom domains are, to selecting the perfect one for your brand. New to domain names? Get started with  what is a domain  and our top level domain list . What is a custom domain?    A custom domain is your personalized  web address  (e.g., www.yourbusiness.com) that represents your brand and makes it easy for customers to find you online. It’s professional, unique and memorable. On the other hand, an account domain is typically a free, generic web address, often provided by a website builder platform, that includes their name, such as www.yourbusiness.platformname.com. While an account domain works for getting started, a custom domain helps establish credibility and puts your brand front and center, giving your business a more polished and professional image. It also allows you to create a consistent online presence across all your platforms and marketing materials.  Learn more: URI vs URL Domain vs website Domain vs URL Domain lifecycle Custom domain example  To help clarify what makes a domain custom, consider these examples. A generic domain provided by the Wix hosting service might look like this: www.examplebiz.wix.com. While functional, it doesn’t tell your visitors much about who you are and makes your business easy to overlook.  Now, compare that to www.examplebiz.com. This version is clean and concise. It’s also easier for potential customers to remember. Custom domains ensure your business name is front and center, helping people instantly associate your web presence with your brand. When you build your Wix site, getting started with a custom domain on a paid Wix plan  is simple and seamless. The benefits of using a custom domain    Besides giving your brand a professional image, custom domains have several other benefits:  Increased credibility A custom domain can help build trust and credibility with customers. It shows that you are serious about your business and invested in its online presence. Better search engine optimization (SEO) Custom domains can help your website rank higher in search engines because they are unique and relevant to your brand. They also make it easier for potential customers to find you when searching for your specific products or services. Brand recognition A consistent domain name helps establish your brand identity across all platforms. It allows customers to easily recognize and remember your website, making it easier for them to come back or refer others. Enables branded emails Learn how to create a business email to establish a strong brand presence with customized business email addresses like support@yourbusiness.com. Using professional formats not only improves communication but also allows you to explore creative email name ideas that reflect your company’s values and structure. Tips for choosing the right custom domain name for your brand Getting the right domain name isn’t just about availability; it’s an opportunity to establish how people perceive your brand. Here are some actionable tips for  choosing a domain name  to help you make the right choice. Keep it simple Choose a domain name that is easy to spell, pronounce and remember. Avoid using numbers, hyphens or special characters as they can be confusing and difficult to type correctly. Make it relevant Your domain should reflect your brand and what you do. It should give customers an idea of what to expect when they visit your website. Consider using keywords Including relevant keywords in your domain can help with SEO and attract the right audience to your site. However, it’s essential to balance this with keeping your domain simple and memorable. Avoid trademark infringement Before choosing a domain name, research existing trademarks to ensure you are not infringing on someone else's brand or copyright. This could lead to legal consequences and damage your business's reputation. Learn how to trademark a domain name to avoid any issues. Use a reputable registrar When purchasing a custom domain, make sure to use a reputable registrar that offers reliable customer support and security measures for protecting your website. Is Wix a domain registrar ? Learn more. Choose the right extension While .com  is a widely recognized extension, there are other options like .info , .org , . co , .net ,  .store  or even niche options like .coffee (if it’s relevant to your business). Just ensure the extension is appropriate for your industry so customers can immediately connect it with your services.  Secure alternate versions If your primary domain name is available, consider purchasing alternative spellings, misspellings or variations as well. This ensures visitors are redirected to your business even if they make typos when entering your web address. Use a  redirect domain  strategy to seamlessly guide users to the correct site. Use tools to brainstorm Finding the perfect name can feel overwhelming, but a domain name generator can help spark ideas. Tools like the  Wix domain name generator  provide creative suggestions based on keywords you input.  How much does a custom domain cost?  A custom  domain price  typically ranges between $10 and $50 per year, depending on factors like the popularity of your chosen name and the extension (.com versus other options). Premium domains—short or highly coveted names, including some of the  most popular domain names —can cost significantly more. With a Wix plan, a custom domain is included, making it easier to get your website up and running. Learn more:   How to buy a domain name How to register a domain name How much does a domain name cost Expert tip from Ofir Gvili, domains PMM at Wix:  “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” How to get a custom domain in 7 steps 01. Choose a domain name Start by brainstorming a domain name that is memorable, relevant to your brand and easy to spell. Use online tools like domain name generators to find unique and available ideas.  02. Check domain availability Perform a  domain name search  on a domain registrar or hosting platform to see if your desired domain name is available. If it's already taken, consider altering the name slightly or choosing a different extension. Explore various  types of domains , such as .com, .org or .net, to find the one that best suits your needs. Find the domain owner and registration details for a website with a  Whois domain lookup .  03. Register your domain Once you've found an available name, register it through a trusted domain registrar. Pay attention to the registration terms and consider securing the domain for multiple years.  I want to buy a domain, how do I go about doing it? 04. Select a hosting plan Choose a  hosting website  that fits your website's needs, such as speed, storage and scalability. Many providers also offer bundled deals with domain registration.  05. Connect domain to your website Set up your domain to point to your website by updating your DNS (Domain Name System)  settings. Your hosting provider should guide you through the technical process.  06. Design and publish your site Use a  website builder  or hire a developer to design a user-friendly and visually appealing site. Once completed, publish your site and start driving traffic.  07. Maintain and renew Regularly update your website content and monitor its performance. Renew your domain registration on time to avoid losing ownership of it. Looking for the perfect domain name? We’ve selected some of the  best domain registrars  to help you secure your custom name quickly and easily.  According to Rob Gold, VP of marketing communications at Intermedia:  “Investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue. This was a top priority for us, considering the line of work we do.” Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passports  they knew that securing a custom domain early was essential. While Erica already had a large following on social media, she wanted a website that could serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain does more than give your website a professional look. It establishes credibility, helps your brand stand out online and makes it easy for customers to find and remember you. For Erica and Shanticleer, registering their domain was one of the first steps to protect their business and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available, the name was decided. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. What are custom domains FAQ Can I change my domain name later? Yes, it’s possible to update or   change your domain , but it’s important to understand the potential consequences. Changing your domain can impact your customer recognition and web traffic. To minimize disruptions, make sure to plan carefully, update all links and inform your audience ahead of time. Do I need to renew my domain yearly? Most domains are registered on an annual basis, though some providers offer multi-year options. Renewing on time prevents  domain expiration  and ensures you retain rights to your custom domain. Should I trademark my custom domain name?  While it’s not legally required, trademarking a domain name can add an extra layer of protection for your brand, especially if you’re in a competitive industry.  Why is owning a custom domain important for online campaigns? Custom domains often play a central role in online  marketing strategies . They act as touchpoints for customers to discover new services, promotions or offerings. If your campaign redirects users to a personalized domain, it not only improves engagement but also builds trust. What are the differences between a custom domain and a free one? A custom domain (e.g., yourbusiness.com) is one you pay for and can personalize, offering brand credibility and a professional, matching email address. In contrast, a free domain (e.g., yourbusiness.platform.com) is provided by website builders as the default and may often look less professional and lacking ownership. Free domains may have ads, limited customization if any, whereas custom domains provide full control over your branding.

The perfect domain is just a click away: claim your domain →   Looking for a new home for your domain? If your current provider isn't meeting your needs or you want a better setup moving your domain name is easier than you think. While the process can feel a little confusing at first the good news is that most transfers follow a similar path. We’ll break down the steps so you can move your domain with confidence keep your site running and stay in control of your website. TL;DR: How to transfer a domain name You’ll get a simple rundown of the entire process of moving your domain name from checking eligibility and unlocking your domain to entering your authorization code and approving the transfer. You’ll also discover how to keep your site running during the switch, avoid delays and handle DNS updates once the transfer is done. You’ll learn how to: Check if your domain is ready for a transfer Pick a new registrar and prep your info Unlock your domain and grab your authorization code Start and approve the transfer Update DNS and settings so your site and email keep working Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Quick checklist for transferring your domain Step What to do Verify domain eligibility ✓ Ensure your domain is at least 60 days old, unlocked and free of disputes. Choose a new registrar ✓ Pick a new registrar, create an account and get ready to transfer. Update contact information ✓ Make sure your WHOIS admin email and other details are accurate and up to date. Unlock your domain ✓ Disable the registrar lock to allow the transfer. Obtain an authorization code ✓ Request the Auth/EPP code from your current registrar. Initiate the transfer ✓ Start the transfer process with your new registrar using the Auth/EPP code. Confirm the transfer ✓ Approve the transfer request via email or your registrar’s dashboard. Pay for the transfer ✓ Complete the payment to finalize the transfer process. Verify transfer success ✓ Check that the domain has been successfully moved to your new registrar. Update domain settings ✓ Adjust DNS, enable privacy, set up auto-renewal and confirm billing. Renew your domain (optional) ✓ Renew your domain if needed to extend its registration period. Cancel previous service ✓ Contact your old registrar to cancel any remaining services. What is a domain transfer?  A domain transfer is the process of moving your website's name, also known as a domain name or  web address , from one web hosting service to another. This allows you to change where your website is hosted while keeping the same domain name and  URL  that your visitors are familiar with. A successful domain transfer ensures that your website remains accessible and functional throughout the entire process.  Learn more: What is web hosting How to build a website How much does a domain name cost Reasons to transfer a domain Understanding your motives for transferring the domain can help you make an informed decision and choose the right new host for your website. There are several reasons why you might want to transfer a domain name. These include: Dissatisfaction with current web host : You may be looking to switch from your current web hosting service because of poor customer support, frequent downtime or limited features. Better features and pricing : Some web hosting services offer better deals and lower prices that make transferring your domain an attractive option. Additional features such as domain privacy  protection or a website builder  that may be appealing to users. Consolidation of services : If you have multiple domains registered with different registrars, consolidating them all under a single DNS registrar can help streamline domain management  and reduce costs.  How to transfer a domain in 12 steps Verify your domain is eligible for a transfer Choose a new registrar and create an account Update your contact information Unlock your domain Obtain an authorization code Initiate the transfer with the new registrar Confirm the domain transfer Pay for your domain transfer Verify the domain transfer was successful Update your domain settings Renew your domain (optional) Cancel your previous service 01. Verify your domain is eligible for a transfer Before you begin the process of transferring your domain, it's important to make sure that it is eligible for transfer. Some domains are not transferable or have specific requirements, such as being active for at least 60 days since the Internet Corporation for Assigned Names and Numbers (ICANN)  enforces a 60-day Change of Registrant lock .  It is also recommended to transfer a domain at least 45 days before it expires to avoid any issues with the transfer process and ensure that your website stays live. The entire transfer process typically takes about 5–7 days to complete. 02. Choose a new registrar and create an account Next, you will need to choose a new registrar for your domain. This is the company that you will be transferring your domain to. When researching potential registrars, consider factors such as domain price , customer service and additional features offered. Create a new account with your chosen registrar once you've decided. Find the domain owner and registration details for a website with a Whois domain lookup .  03. Update your contact information Before initiating the transfer, log in to your current registrar and check that your contact information is accurate and up-to-date. This includes your name, email address, phone number and physical address. Having outdated or incorrect contact information can lead to delays or disruptions in the transfer process. This is where you will receive important emails during the transfer, so make sure your admin email is correct. 04. Unlock your domain Domains are locked by default to prevent accidental changes or deletion. To transfer your domain successfully, you need to unlock it from your current web hosting service. This means that any holds or locks on the domain must be removed. This can typically be done through your account settings or by contacting your current registrar's customer support. Temporarily disable any WHOIS privacy protection on your domain so that the new registrar can confirm your ownership. Don't have a domain name yet? Learn more about  getting a domain name . Use a  domain name generator  if you need help coming up with an idea and check the availability with a  domain name search  tool. 05. Obtain an authorization code An authorization code, also called an EPP code, is a unique identifier that ensures you have the authority to transfer your domain. To get this code, log in to your current registrar account and navigate to the domain management section. Look for options like "Authorization Code," "EPP Code" or "Transfer Key." If you don’t see it right away, check the help center or reach out to your registrar’s support team—some registrars require you to request it manually. You'll need to provide this code to your new registrar during the transfer process. 06. Initiate the transfer with the new registrar Once you have selected a new registrar and completed all necessary steps with your current one, it's time to initiate the transfer with the new registrar. This can usually be done through their website or by contacting their customer support. You will need to provide your domain's authorization code, contact information and any other required details. Learn more: Best domain registrars , What is a parked domain ? 07. Confirm the domain transfer After initiating the transfer, you should receive an email from your new registrar asking you to confirm the transfer. This is a security measure to ensure that you have authorized the transfer before it takes place. Follow the instructions provided in the email to approve the transfer. The length of time it takes for a domain transfer varies, but it usually takes several days. During this time, monitor your website and email to make sure services continue working correctly. While downtime is usually minimal, keeping an eye on everything helps you catch any issues early. 08. Pay for your domain transfer Some registrars may require payment for the domain transfer, while others include it as part of their services. Make sure to check with your new registrar beforehand so you are prepared for any fees associated with transferring your domain. Your new provider might require a year of service upfront, but watch for promotions offering the first year free. 09. Verify the domain transfer was successful Once the transfer is complete, verify that the domain is now listed in your new registrar’s account and check that your website and email services are functioning properly on the new web hosting service. If there are any issues, contact your new web hosting service for assistance. 10. Update your domain settings Once the transfer is complete, make any necessary changes to your domain settings, including updating nameservers and setting up DNS records. This is important to ensure that your website and email continue to function properly. If you're not changing hosting, you might not need to update DNS settings, but double-check to make sure your website and email continue to function properly. 11. Renew your domain (optional) If your domain is due for renewal during the transfer process, some registrars may automatically renew it for you. If not, make sure to renew your domain with your new registrar before the domain expiration  date. 12. Cancel your previous service Once everything is confirmed to be working correctly on your new web hosting service, you can cancel your previous service. This includes any hosting or domain services with your old registrar to avoid unwanted charges. Public vs. private domain transfer During the transfer process, you have the option to choose between a public or private domain. A public domain allows anyone to access information about the domain such as contact information and registration dates through a WHOIS lookup. In contrast, a private domain keeps this information hidden from public view for privacy and security reasons. It's important to consider the pros and cons of each option before making a decision. A public domain can be beneficial for businesses as it allows potential customers to easily find contact information. However, it also leaves room for spam emails or unwanted solicitations. On the other hand, a private domain can protect your personal information from being publicly available but may also make it more difficult for customers or potential partners to reach you. Tips for a smooth domain transfer Jason Hennessey from Hennessey Digital emphasizes the importance of planning your migration strategy upfront. He shares how fear of asking about SEO impact delayed decisions for a client, leading to a stressful domain migration. “The transition was manageable with careful planning,” he says. "We guided that client through meticulous redirects, technical audits and communication campaigns. Traffic dipped briefly but recovered within months. If they had asked earlier, anxiety could have been reduced. Domain transitions are survivable when managed strategically. Hesitation often creates unnecessary stress." Based on this experience, here are some practical steps to make your domain transfer smoother: Plan ahead:  Schedule your transfer carefully. Avoid peak traffic times or special events on your site to minimize disruptions. Contact customer support if needed:  If issues arise, support can guide you through the transfer and ensure it completes successfully. Backup your website:  Always save a copy of your site before making major changes. If anything goes wrong during the transfer, you’ll have a secure backup to restore. How to transfer a domain name to Wix When you transfer your domain to Wix, Wix becomes your domain host. This means your domain's contact information, DNS settings, and registration payments are all managed from within your Wix account.  To transfer your domain to Wix Go to Domains in your Wix account. Click Add an Existing Domain and select Transfer your domain to Wix. Follow the prompts to start the transfer. Enter the domain and select the current registrar. Log in to your current domain host in a separate tab and confirm in Wix. Unlock your domain with the current host and confirm in Wix. Obtain and enter the authorization code. Choose an extension period and apply any vouchers. Review and update your contact information. Select a privacy option. Choose a payment method and submit the purchase. See our in-depth guide on how to transfer your domain to Wix . Common domain transfer issues and solutions Transferring a domain doesn’t have to be complicated. Here’s a quick guide to common challenges you might encounter and simple solutions to help you handle them smoothly: Locked domain: Many registrars lock domains by default to prevent unauthorized transfers. To resolve this, log in to your registrar account, locate the domain management settings and unlock your domain. If you can’t find the option, contact your registrar’s support team for help. Outdated contact information: Incorrect or outdated contact details can cause you to miss crucial emails, like transfer approvals. Before starting, update your contact information, especially your email address, in your registrar account to avoid delays. Authorization code issues: Trouble accessing the authorization (EPP) code can hold up the transfer. Check your domain settings for the code, or if it’s not visible, request it from your registrar’s support team. Start early to allow time for the process. Recent domain changes: Domains registered or transferred in the last 60 days, or recently updated ownership details, are often restricted from being transferred. Verify your domain’s eligibility in advance, and if necessary, wait for the restriction period to end. Transfer delays: Transfers can take a few days and delays might occur due to incomplete steps or registrar policies. Double-check that your domain is unlocked, the authorization code has been submitted and transfer confirmations are approved. Follow up with registrars if it takes longer than 5–7 days. Unexpected fees: Some registrars charge for transfers or have additional renewal costs. Review transfer policies before starting and compare costs between registrars. Look for promotions or discounts to reduce fees. More on how to manage your domain How to choose a domain name How to register a domain name How to get a free domain name How to change a domain name How to buy a domain name How to transfer a domain name FAQ How long does it take to transfer a domain? The length of time it takes to transfer a domain varies, but it usually takes several days. This is mainly due to the authorization process and potential delays from both registrars. How much does it cost to transfer my domain name? Prices for domain transfers vary depending on the new registrar and their services. Some registrars may include the transfer as part of their package while others may charge a fee. It's important to research and compare pricing before choosing a new registrar. Is it free to transfer a domain? While some registrars may offer free domain transfers, there may be additional fees for services such as privacy protection or extended registration periods. Make sure to check with your new registrar for any potential costs associated with the transfer. Can I transfer my domain if it expires soon? It is possible to transfer an expiring domain, but it's not recommended. The transfer process may take longer than expected and if the domain expires during this time, you risk losing ownership of it. It's best to renew your domain with your current registrar before initiating a transfer. What if my domain has expired? Can I still transfer it to another registrar? Once a domain has expired, it is no longer eligible for transfer. You will need to renew your domain with your current registrar and wait at least 60 days before initiating a transfer. Will my website experience downtime during the transfer? It's possible that your website may experience some downtime during the transfer process. It's best to notify visitors and customers in advance so they are aware of any potential disruptions. Can I cancel a domain transfer once it has been initiated? Yes, you can cancel a domain transfer at any point before it is completed. However, keep in mind that some registrars may charge a fee for canceling a transfer. Can I transfer my domain and change web hosting providers at the same time? Yes, it is possible to transfer your domain and switch web hosting providers at the same time. This can help streamline the process and minimize any potential disruptions to your website.  However, it's important to make sure that both the new registrar and web hosting provider are compatible with each other before initiating the transfer. What if I don't know who my registrar is? You can use a WHOIS lookup tool to find out who your domain registrar  is. You will need to provide the domain name and the search will reveal the registrar's information. If you are unable to transfer your domain, you may need to contact the current registrar for assistance. I’ve just purchased a domain. Why can’t I transfer my domain to another registrar? Newly registered domains typically have a 60-day transfer lock to prevent unauthorized transfers. This is a security measure to protect the domain from being transferred without the owner's consent. After 60 days, you should be able to initiate a transfer. Does transferring my domain hurt my site’s SEO? As long as the transfer is done correctly and without any major disruptions or changes to your website, it should not have a negative impact on SEO. However, it's always recommended to monitor your site's performance after a transfer and make any necessary adjustments if needed.  What happens to my existing email address account after a domain transfer? If your email address is linked to your domain name, it may be affected by the transfer process. It's important to back up any important emails or contacts and make sure to update any settings with your new registrar to ensure a smooth transition.  Keep in mind that there may be some downtime during the transfer process, so it's best to have alternative means of communication set up during this time. Do I need technical knowledge or assistance for a domain transfer? While basic technical knowledge can be helpful, most registrars offer step-by-step instructions and support for their customers during a domain transfer. If you encounter any issues, you can also seek assistance from customer support or IT professionals.  However, if you are unsure about the process or feel overwhelmed, it may be best to seek professional help to ensure a successful transfer.  My domain can't be transferred. Can I connect the domain instead? In some cases, a domain may not be eligible for transfer. However, you can still connect the domain to your new hosting provider by changing the DNS settings. This will allow you to keep your existing domain while using a different hosting service.  It's important to note that this method may have limitations and it's best to consult with your new registrar for further guidance. How often can I transfer my domain? There is no limit on how many times you can transfer your domain name, as long as it meets the eligibility requirements set by ICANN (Internet Corporation for Assigned Names and Numbers). However, frequent transfers may incur additional fees and may also affect your website's SEO if done too frequently. It's recommended to only transfer when necessary and to carefully consider your options before initiating a transfer.  Additionally, some registrars may have their own restrictions or policies on how often a domain can be transferred, so it's important to check with them beforehand. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk .

Domain offerings tend to be pretty straightforward. An SMB , creator or entrepreneur looks to secure real estate online, leading them to purchase their unique domain name. They choose their domain and continue on their business journey, deciding how to build a website , how to set up digital marketing campaigns and more. But domain innovation is an untapped power. There are so many ways to work with domains and so much underutilized opportunity, from enabling small businesses to better envision their new domain and website, to paving more accessible and plentiful roads toward a successful purchase. To reel in customers, a B2B partnership  with a company that offers the best in domain and web innovation can be exactly the key. Let’s look at some examples of domain innovation: One step beyond the domain Making the domain offering proactive Domain innovation with B2B partners One step beyond the domain Sometimes it’s not about the domain itself, but what comes afterward. Giving customers a glimpse into what their domain purchase can lead to—a complete and custom web presence—is a convincing way to encourage a decision. Take Wix for example. The Wix platform is the best web builder for SMBs . With top expertise in both websites and domains, the company can connect the puzzle pieces of an SMB’s journey. Wix’s website preview solution, also available externally , allows customers to see a sample website that matches their potential domain. Say a baker named Terry decides to start a business  selling homemade organic cakes and desserts. Terry is interested in a domain called terryorganicdream.shop . But they aren’t quite ready to make the leap online. The custom domain looks nice, but the idea of building a website and selling online is intimidating. Plus, Terry isn’t much of a designer. The thought of a new project makes them drop out mid-journey, step away from the screen and focus on their next batch of cookies instead. Now imagine that as soon as Terry chooses their domain, they have the opportunity to see a full-blown website preview. The site is an online store showcasing Terry’s mouth-watering desserts, with a quick button to order. And the brand name “Terry’s Organic Dream” is already displayed front and center on the homepage, in a playful font with vibrant colors. Suddenly building and launching a website is not a distant or difficult dream, but an exciting and promising reality just within reach. Making the domain offering proactive Let’s go back to the earlier stages of the domain journey. Domain name generator Besides the usual domain name search , customers may be more engaged by the experience of a domain name generator . Unlike a regular search, a domain name generator is a proactive tool that leverages AI to offer customers a fitting domain. Customers are prompted to enter a keyword or phrase related to their brand, and the tool comes back with a slew of relevant domain name options. Domain name suggestions  Then there’s domain suggestions . With this tool, customers enter a potential domain name and receive the best-match options that are available. The tool is like a professional partner, highlighting one or two top recommendations to guide customers and streamline the selection process. A full list of additional available options is also provided in case the customer wants to explore different directions. Domain extensions tools and resources  Another strategy in domain registry is educating customers on the different popular domain extensions  available to small businesses. While .com still remains the most popular top-level domain worldwide, there are many other worthy options out there that are gaining traction. The Internet Assigned Numbers Authority currently lists over 1,500 domain extensions —that’s a whole world of real estate for small businesses to explore. Providing customers with educational resources like blog articles, videos and quick tips can support them in their domain name search  and TLD selection. From business type  extensions like .shop or .org to locations like .us or .world to more creative options like .pro or .today, raising awareness of domain extension options can empower creators and small businesses and give them a new outlook on their future online presence. Link in bio products For certain customers like artists, influencers and entrepreneurs, there is another great way to supplement their domain name. These customers may be looking to claim their personal identity online with a relevant domain extension like .bio, .me or .link. Offering this together with link in bio  products creates the perfect combination. It lets customers strengthen and connect the dots of their online presence, from domain to website to social media. Domain innovation with B2B partners Innovation, like happiness, is best when shared. B2B partnerships provide a way for brands to join forces in creating the most enticing domain offering for small businesses, without having to develop all the solutions in house. For example, Name.com partnered with Wix to offer websites to customers, helping to provide them with a full online identity. The partnership includes Wix’s website preview solution, showing customers what their potential website would look like based on their domain name preference. In the first period, Name.com saw a whopping 551% increase in web builder sign ups  compared to their previous free trial offering. The right innovative solutions from the right B2B partner can completely revamp an offering. VistaPrint partnered with Wix to offer customers both domains and websites. Through Wix’s unique Domain API, Vista is able to provide customers with a fully functional domain name checker and suggestions, right on its own marketing pages. Customers can then build out their own website from there, or choose to do so first before purchasing a domain. This partnership allows Vista—best known for print, logo and design—to provide the next step in best-in-class online branding and business solutions to customers. With so many innovative ways to work with domains, those in the industry face three options: develop competitive solutions in house, partner with a leader in domains and website building, or find the balance in both. Those with the power to shake up domain offerings will see the impact directly in their customers’ success. Related reading: Becoming the compass: a proactive approach to B2B success management Learn how a channel partnership  with Wix can drive growth for your business and your SMB customers.

Ready to showcase your best work? Start building your portfolio → Building a freelan ce portfolio can be an exciting step in your career. It’s your opportunity to share your talent with the world and create a portfolio website that opens doors to new opportunities. The way you present your work can make all the difference—it’s your story, your skills and your personality all wrapped into one. Not sure how to start? Tools like a website builder or even an AI website builder can help you get up and running effortlessly. If you’ve always wanted to learn how to make a website from scratch , this is the perfect chance to put those ideas into action. This blog will walk you through how to make a portfolio that shows your uniqu e style and attracts your ideal clients. With a little creativity and the right tools, you’ll be setting yourself up for freelancing success in no time. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a freelance portfolio?  Your freelance portfolio is more than just a collection of work—it’s your secret weapon for attracting clients and landing jobs you’re excited about. A top-notch portfolio combines creativity with strategy, showing exactly what you bring to the table. But what is a professional portfolio , exactly? It’s a carefully created space that serves as a mix of resume and sales pitch. By presenting real-world examples of your work, it gives potential clients tangible proof of what you can do. Your portfolio builds trust and gives people confidence in your ability to deliver. The magic of a freelance portfolio isn’t limited to designers or writers—it’s for all freelancers. Photographers, consultants, developers, marketers and professionals across industries can benefit from creating one. To stand out, you need a clear plan for how to create a freelance website that feels authentic to your style and goals. Using one of the best website builders for freelancers can make the process easy while still giving you the flexibility to design something unique. If you're stuck on where to start, exploring the best portfolio websites can provide loads of inspiration. A strong portfolio isn’t just about individual projects; it’s about linking your talents with the goals your audience wants to achieve. By presenting your expertise in a way that speaks directly to potential clients, you’re making it easier for them to envision working with you—and turning more opportunities into wins. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix Learn more: Portfolio name ideas How to create a marketing portfolio How to create an animation portfolio How to make a freelance portfolio Define your focus Choose the right platform Pick your best work Write captivating descriptions Include testimonials or case studies Keep your portfolio organized Add a personal touch Optimize your freelance portfolio for SEO Review and update regularly 01. Define your focus Start by identifying your niche or area of expertise. Are you a copywriter, graphic designer, photographer or marketer? Highlight the services you’re most passionate about and skilled at. This clarity helps you attract the right clients who are looking for someone with your unique abilities. Plus, a focused portfolio shows that you’re confident in what you offer. Explore top freelance websites to build your portfolio and grow your business. 02. Choose the right platform Choosing the right platform to build your freelance portfolio is a crucial step—and it can be easy when you know what to look for. Start with a platform that offers flexibility and simplicity. A drag and drop website builder is a great place to begin. Many also come with a variety of website templates and portfolio website templates , so you’re not starting from scratch. You’ll also want to consider scalability . While a small site might work for now, you may need room to grow in the future as you add more projects or services. For those just beginning, look into platforms offering free website hosting to keep things budget-friendly. Next, think about your portfolio’s domain name —it’s like the business card of your website. A custom domain makes your site look professional and easier for clients to remember. Don’t stress if you’re stuck brainstorming—use a domain name generator or a domain name search tool to land on a name that reflects your style and expertise. If you're stuck on how to host a website , most platforms guide you step-by-step through the setup process. From securing that perfect domain to designing with portfolio templates , the right tools will help you go live quickly. The result? A professional, functional portfolio that lets your work shine and grows effortlessly with your career. You might also be interested in: Best AI website builders Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders Best website builders for musicians What is a domain ? 03. Pick your best work Choose your top projects. Quality trumps quantity here—you don’t need dozens of samples. Choose pieces that showcase not only your talents but also the kind of work you want to do more of. Include a mix of projects to demonstrate versatility while staying relevant to your niche. If you're just starting out, don’t worry, you can create personal projects or mock-ups that demonstrate your abilities until client work comes in. For example, you could design a fictional branding project or write a mock blog post for a theoretical client. These examples can still demonstrate your creativity and attention to detail while giving your portfolio a polished professional touch.  Get inspired: Writing portfolio examples Web design portfolios Social media portfolio Interior design portfolios Model portfolio Illustration portfolio Photography portfolios 04. Write captivating descriptions The work itself matters, but so does the story behind it. Add descriptions to each project that provide context. What was the client looking for? How did you solve their challenges? Be sure to include measurable results wherever possible—specifics like increased sales, conversions or engagement make a big impact. 05. Include testimonials or case studies Client testimonials are golden for building trust and credibility. If a past client has great things to say about working with you, ask if you can include their quotes. Alternatively, create short case studies that walk potential clients through your process and results. They’ll love seeing how you work. 06. Keep your portfolio organized Think of your portfolio website as a well-designed store. Make it easy for visitors to find what they’re looking for. Use clear sections for your work samples, an about us page and contact information. A clean layout makes a great first impression. 07. Add a personal touch Your freelance portfolio should reflect who you are—not just your professional skills but also your personality. Use an approachable tone in your bio, and consider including a professional photo. The more personal and genuine your portfolio feels, the more likely clients are to feel a connection. 08. Optimize your freelance portfolio for SEO Make your freelance portfolio easy to find—because being seen is half the battle. Start by using website SEO practices to boost your visibility. Include relevant keywords in your project descriptions, add alt text to images and structure your site with tools that enhance your SEO features . These small tweaks can make a big difference in helping search engines rank your site higher. One powerful way to increase traffic and share your expertise? Start a blog . Blogging allows you to create fresh, keyword-rich content regularly, keeping your site relevant and engaging. Not sure where to begin? Find resources on how to start a blog and make sure to focus on blog SEO techniques, like using targeted keywords, creating compelling titles and linking back to your portfolio pages. Choosing one of the best website builders for SEO can also give you an edge. Many platforms come equipped with built-in tools to guide you through optimizing your content and ensuring your site is search-engine friendly. Incorporate smart marketing strategies to extend your reach. Actively share your site link on social media, join online communities in your niche, and engage with potential clients. A portfolio designed for discovery doesn’t just sit quietly online—it works behind the scenes to attract opportunities and drive traffic to your work. "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." - Rebecca Tomasis, blog SEO team lead at Wix 09. Review and update regularly Your portfolio isn’t a one-and-done project. Treat it as a living document and update it frequently. Add new work, remove pieces that no longer fit your goals and tweak things based on the clients you want to attract. A current and polished portfolio always makes a stronger impact. By following these steps, you’ll create a portfolio that’s not only professional but also uniquely you. It’s your chance to show the world what you’re capable of—and connect with clients who’ll love working with you. Why you need a freelance portfolio A freelance portfolio is often the first impression potential clients get of your work—so make it count. It’s your chance to show off your skills, creativity and expertise, all while proving you’re ready to tackle their challenges with confidence. More than just a collection of projects, your portfolio tells a story. It showcases your style, approach and the top-notch work clients can expect from you. A strong portfolio sets you apart in a crowded market and builds trust by showing you can deliver results. Whether it’s design samples, case studies, or client testimonials, your portfolio is a powerful tool to win opportunities and grow your freelance career. Explore more: A CMO's tips for creating an online portfolio that beats referrals Website design Logo maker Business card maker How to make a fashion portfolio How to make a tattoo portfolio How to make an event planner portfolio How to make a game design portfolio Freelance portfolio examples built on Wix  01. Alyssa's Portfolio Alyssa's Portfolio features a straightforward design, allowing her work to take center stage. It has all the essentials, proving that even a starter site can define your personal brand and invite opportunities. For budding freelancers, this is a clear example of how starting small with a polished portfolio can still make a great impression. 02. Samantha Powers Copywriter Portfolio Samantha Powers ’ portfolio embraces simplicity, which puts the focus solely on their words. This clean design is perfect for a copywriter—it lets the content do the talking, creating an immediate connection with potential clients looking for compelling storytelling and copywriting expertise. 03. Liz Waite 3D Modeler Liz Waite ’s site demonstrates how to bring something technical to life online. The design has a professional yet approachable feel, perfectly suited to showcase expertise in 3D modeling. Even with minimal visible content, the structure suggests the portfolio can impress with dynamic, visual creations. 04. Rebecca Berry Stylist Portfolio Rebecca Berry 's portfolio leans into a bold personality, ideal for reflecting the flair of a creative stylist. Potential clients are drawn in by the promise of creativity and individuality, with a clean display of curated projects that ensure the work takes center stage. How to build a freelance portfolio FAQ How do I create a portfolio without freelance experience? If you’re just starting, include personal projects. Build examples that reflect the type of work you'd like to do for real clients. You can also create mock-ups or collaborate with peers to generate initial content. Highlight your skills by sharing related case studies or passion projects. Don’t forget to update your portfolio as you gain experience.  You can also include volunteer projects or collaborations to add credibility. What does a freelance portfolio website look like? It features a clean layout, minimal navigation and concise examples of work grouped by category or project. Be sure to keep it easy to browse on all devices. A professional bio and contact information are also essential. Include testimonials or feedback if available to build credibility.  How much money do I need to start a portfolio? You can start with a free plan on platforms like Wix. For more advanced features (like custom domain and extra features), costs can range from $5 to $20 per month. Either way, it’s a small investment that can lead to bigger freelance opportunities and a polished professional image. What is a freelancer portfolio? A freelancer portfolio is a curated collection of your work that demonstrates your skills, experience and unique style. Think of it as your online resume, but more engaging and visually driven. It gives potential clients a chance to see what you’ve done, how you work and what kind of results they can expect when hiring you. Whether through design samples, writing pieces or testimonials, the portfolio tells your professional story in a way that’s easy to browse and understand. How do I make a freelance portfolio from scratch? To build a portfolio from scratch, start by picking a platform like Wix and choosing a template that fits your profession. Add an "About Me" section where you briefly introduce yourself. Then, include examples of your work—start with mock projects, studies or personal creations if you’re new. Add descriptions for context, explaining your role and process. Finally, make sure there’s a contact page so clients can easily reach you. The key is to keep your portfolio organized, attractive and focused on what you want to offer. How do I write a portfolio description as a freelancer? Your portfolio description should be short but packed with impact. Introduce yourself with confidence and explain what you do in a way that feels approachable. Focus on the value you bring to clients—how your skills solve their problems or help their projects succeed. Use language that reflects your personality while staying professional. For example, “I’m a graphic designer specializing in branding. My goal is to work with you to create designs that resonate and help your business shine.” Is freelancing still profitable? Freelancing remains a profitable career path for those who are strategic, proactive and deliver quality work. While competition has grown, so has the demand for skilled freelancers in areas like design, writing, marketing, tech and more. The key to profitability is carving out your niche, building strong client relationships, and showcasing a portfolio that makes it easy for clients to trust you. By marketing yourself effectively and staying consistent, freelancing can certainly be a sustainable and rewarding choice. Learn more about how to make money as a freelancer to monetize your business.

Ready to showcase your best work? Start building your portfolio →  Musicians need a website—whether you're releasing your first EP, scoring films or booking live gigs, a dedic ated music website  gives you a home base for your work: a place to showcase your sound, build your brand and get discovered. These days, learning how to make a website  isn’t just for tech pros. With the right website builder —or even an AI website builder  to speed things up—you can create a professional website without any technical skills. From customizable website templates  to built-in music players and contact forms, everything you need is already at your fingertips. In this guide, we’ll show you what to look for in the best website builders for portfolios and how to make a portfolio  that highlights your talent, tells your story and helps you grow your audience. Whether you're launching your first site or refreshing your brand, we’ll walk you through every step—from finding yo ur niche to promoting your work online. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable  portfolio templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a music portfolio No time to read the full guide? Here’s a quick breakdown of the essential steps to creating a music portfolio that reflects your style, goals and professionalism. Whether you're sharing original tracks, offering services or booking gigs, these are the key pieces to include when building your site—and a great place to start if you're exploring how to start a music business online.: Steps What you'll do Define your niche Focus your portfolio around your genre, services or target audience Choose a domain name and hosting Pick a domain name and secure reliable hosting for your site. Pick a website builder and template Use a website builder and music template to design your portfolio Add music and visuals Upload audio, videos and branding elements like your logo Include contact info Make it easy for fans, clients and collaborators to reach you Optimize for visibility Add SEO and start a blog to drive traffic and grow your presence Keep it updated Refresh your content regularly to stay current and professional What is a music portfolio? A music portfolio is a dedicated website that represents you as a musician. It brings together your audio tracks, videos, biography, press menti ons and contact details in one professional, easy-to-navigate space. Many artists choose to build theirs using the best portfolio websites , which offer customizable templates and tools designed specifically for showcasing creative work online. At its core, a professional portfolio  helps you make the right first impression. Whether you're looking to book gigs, land a licensing deal or attract collaborators, your site should reflect both your artistic identity and your career goals. Knowing how to make a portfolio  that feels intentional, polished and easy to navigate is essential to standing out in today’s music scene. "Your portfolio isn’t just for showing off your music—it’s for opening doors. Whether it’s gigs, collabs or press, this is where the right people find you." - Sharon Hafuta, SEO blog editor at Wix How to make a music portfolio Define your niche Pick a domain name a website host Choose a website builder and template Let your best work shine Include contact information Optimize your music portfolio Keep your music portfolio updated Final checklist 01. Define your niche Start by narrowing in on your niche—are you a session guitarist, a composer for film and TV a live performer, or something in between? The more specific you are, the easier it is to create a portfolio that resonates. Explore different music business ideas that align with your skills, whether it’s selling beats, offering virtual lessons or licensing your tracks. Then, pair your content with intentional web design that reflects your sound and brand. From layout to typography to imagery, everything should work together to communicate who you are and what you do. Most importantly, this focused approach lays the foundation for how to make money as a musician —helping potential clients, fans and collaborators immediately understand the value you bring. “A niche website is a site that focuses on a very specific topic. Instead of addressing general themes, these pages focus on a particular segment and strive to provide high-quality and relevant content for the reader.” - Emilio García, SEO podcaster and educator at Campamento Web 02. Pick a domain name and website host Your music portf olio deserves a space online that’s as unforgettable as your work. Nail the details by starting with a professional domain name . Keep it simple, easy to spell and true to your brand as a musician. If your name is available, grab it. If not, tools like a domain name search or a domain name generator can help you brainstorm the perfect fit. Once you've locked in a domain, it’s time to get your site running smoothly. The next step? Reliable hosting. To keep things easy, look for platforms that combine hosting with domain options. This way, you can avoid the hassle of juggling multiple providers. Check out free website hosting and explore  how to host a website  that brings your video portfolio to life. With the right setup, you’ll have a polished, professional site that’s ready to wow clients. "My biggest rule is: your domain should instantly communicate what you do. I've seen too many businesses get clever with wordplay and lose potential customers who can't figure out their service from the URL alone." - Ronak Kothari, Owner, Ronkot Design, LLC Learn more: Site reliability Uptime Website security Website performance What is a domain ? 03. Choose a website builder and template Picking the right platform to build your music portfolio is a game-changer. Start with the best website builders for musicians —these platforms are crafted for creatives like you, making it easy to design a space that shows off your talent. Once you’ve found a builder that fits your needs, it’s time to explore website templates . These pre-designed layouts give you a strong starting point and save you loads of time. If you want something tailored to your craft, look for portfolio website templates , especially music website templates  and  EPK template  designs . They’re designed specifically to highlight musical work, ensuring your music takes center stage. Use built‑in logo maker  tools to craft your visual identity—the best website builder for musicians will help you learn how to design a logo  or how to make a music logo  that fits your sound and brand. You might also be interested in: Best AI website builders Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders 04. Let your best work shine Include high‑quality audio samples, embed streaming links or upload video performances. Organize tracks for easy listening—maybe categorize by mood, project type or release. Keep your portfolio layout clean and easy to browse, ensuring your best work stays front and center. With a polished selection, you’ll leave a lasting impression that speaks to your creative strengths. Learn more: How to make a video portfolio How to build a freelance portfolio Web design portfolio What is web design? Digital portfolio examples Portfolio name ideas Videographer portfolio examples AI portfolio examples 05. Include contact information Adding your contact information to your music portfolio is a simple but essential step to connect with potential collaborators or fans. Include your email address, phone number and any relevant social media or professional profiles. A contact form can be a great addition too, offering a quick and convenient way for visitors to reach out directly through your website. Consider pairing it with a well-structured contact us page  that includes clear details about how and when people can get in touch. You can also explore different contact form designs  to match your site's look and encourage more engagement. To go one step further, think about how to monetize a website as you build your music portfolio. For example, you could offer downloadable products, feature ads or create a section where clients can directly book your services. These options not only make reaching out easier but also open up new ways to grow your income. 06. Optimize your music portfolio Once your music portfolio is live, it’s time to make sure people can actually find it. This is where SEO features come into play. Look for tools that let you customize metadata, add alt text to images and improve your site’s loading speed—all of which help search engines understand and rank your site. A well-optimized portfolio not only looks good, it performs better in search results. But visibility isn’t just about search engines. Smart marketing strategies  can amplify your reach and keep your audience engaged. Consider adding a newsletter sign-up, linking your social media accounts or embedding videos that give fans a behind-the-scenes look at your process. Another powerful optimization move? Learn how to start a music blog  on your portfolio. Blogging gives you a space to share updates, stories or even thoughts on the industry—while also giving your site fresh content, which is great for blog SEO . If you’re new to content creation, don’t worry. You don’t need to be a writer to start a blog —just speak in your own voice. Share gig recaps, behind-the-scenes photos or your latest gear picks. Not only does it help your fans connect with you, but learning how to start a blog  also builds long-term traffic and authority around your name. "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." - Sharon Hafuta, SEO blog editor at Wix 07. Keep your music portfolio updated Launching your music portfolio is a major milestone—but keeping it updated is what keeps it relevant. A static site can feel abandoned, while a portfolio that evolves with your music shows that you’re active, intentional and in demand. Whether you’re dropping new tracks, announcing a tour or landing a media feature, your site should reflect your latest moves. Regular updates help build trust with your audience and show industry pros that you’re serious about your work. Even small changes—like tweaking your bio, adding a new performance photo or swapping out older songs—can make your portfolio feel fresh and engaging. Beyond the basics, you can use your portfolio as a hub for everything happening in your music career. Add a press section or downloadable EPK to support booking and media opportunities. Highlight testimonials , reviews or quotes from collaborators to build credibility. You can even embed an online scheduler to showcase upcoming gigs or release dates and include a newsletter signup to grow your fanbase. Pro tip: The more touchpoints you add, the more valuable your site becomes—not just as a place to listen to your music, but as a central piece of your brand and business. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix 08. Final checklist Quick checklist: what to keep updated on your music portfolio What to update Why it's important New music or videos Keeps your work front and center and shows your growth Upcoming shows or events Lets fans and industry contacts know where to find you Press mentions or blog posts Adds credibility and supports SEO Bio, photos and branding Reflects your current image and sound Contact info and social links Ensures no missed opportunities or outdated details Testimonials or reviews Builds trust with potential collaborators or clients Newsletter signup or gig calendar Helps grow and maintain your audience Think of your portfolio like your setlist—it needs regular updates to stay relevant. A simple checklist keeps you on track so your audience always sees the best, most current version of you.” - Sharon Hafuta, SEO blog editor at Wix Music portfolio examples built on Wix When reviewing the best music portfolios, we look for more than just clean and modern website design . The strongest sites blend personal branding, strategic content and thoughtful user experience to create a digital presence that feels as polished as the music itself. Whether you're browsing for inspiration or building your own site, these examples offer a blueprint for success—especially if you're also looking into things like resume website examples , the best personal website builders or tips on how to promote your music  online. Here’s what we look for when evaluating standout music portfolio websites: Strong first impression : The best home pages  instantly communicate the artist’s sound and personality through design, imagery and layout. Clear website navigation and structure : Visitors should easily find music, bio, press, contact and booking info without digging. Stylish and functional blog sections : While not always included, sites that use the best blog templates  can share updates, behind-the-scenes stories or tour diaries that support SEO and audience connection. Branded visual identity : Great portfolios are visually consistent, from colors and fonts to logo and photography. Calls to action that work : Whether it’s to listen, follow, book or subscribe, every great site guides users toward meaningful next steps—key for musicians looking how to promote music  effectively. Below are four standout Wix-built examples that hit all the right notes. 01. Ella Pearl Marcus Ella Peal Marcus 's music portfolio is a masterclass in minimal web design done right. The homepage opens with a soft, atmospheric portrait and a simple call to action that immediately puts the focus on her voice. Her most recent tracks are front and center, with embedded audio players that invite listeners to engage right away. The navigation is clear and intentional, with a clean layout that reflects a confident, professional brand. This is a perfect example of how to create a professional portfolio that speaks volumes with restraint. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Musician website template 02. Machinery Inside Machinery Inside leans into bold, expressive design to reflect their gritty, experimental sound. The homepage opens with a full-screen video loop that immediately sets the tone—raw, industrial and visually magnetic. Custom typography and a grid layout give the site structure without feeling rigid, and there's a sense of movement throughout that mirrors their high-energy performance style. The site doubles as an interactive press kit, with a scrollable timeline of shows, releases and collaborations. Embedded music players, large-format photos and well-placed calls to action give visitors a layered experience. One standout feature is their fan club section, where supporters can sign up for exclusive content—giving the site a community-driven feel and creating an additional revenue stream. Even their booking options are designed with clarity in mind. There's a dedicated page where potential clients can view services, see transparent pricing and easily get in touch—no guesswork, no back-and-forth. It’s a great example of how musicians can turn their portfolio into a fully functional business tool, combining immersive storytelling with real music business ideas that make it easy for fans and collaborators to take action. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Dark theme musician website template 03. Daix Music Daix Music 's portfolio is a bold, immersive experience that blends sharp design with rich content. The homepage immediately sets the tone with dark visuals, motion graphics and a persistent audio player that lets visitors explore her music without interruption. The color scheme , custom fonts and genre-inspired branding all work together to create a clear, confident identity. Testimonials are front and center on the homepage, adding credibility, while her interactive contact page—complete with standout contact form designs—makes it easy for fans and collaborators to reach out. Beyond the visuals, the site is built to support every part of her music career. A well-maintained blog gives fans behind-the-scenes updates and personal stories, while embedded YouTube videos throughout the site showcase live performances, music videos and more. Her services page clearly outlines what she offers, complete with package details, and her event schedule helps followers stay in the loop. It’s a strong example of how to combine style with strategy to create a music portfolio that looks professional and works as a business tool. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Colorful musician website template 04. Stephen Elsinger Stephen Elsinger music portfolio delivers an elegant, editorial-style experience that feels more like a personal journal than a static website. The homepage flows seamlessly into a full-length story: from artist bio to music samples, media coverage and recent news—all laid out in a smooth, scroll-based design. Each section is thoughtfully spaced and visually cohesive, balancing white space with warm imagery. The embedded audio players don’t interrupt the user experience and subtle hover effects bring a tactile sense to the visuals. His press section reads like a portfolio highlight reel, and his contact page includes both a custom form and social links. This is one of the best portfolio websites we’ve seen for artists with a story to tell. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Acting resume website template "Building on Wix was honestly easier than I expected coming from a music production background. The drag-and-drop functionality let me focus on content strategy rather than coding, which was perfect since I was simultaneously managing 500+ podcast episodes and growing my team to 21 people." - Favour Obasi-ike, Project Scheduler, Work & PLAY Entertainment Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a tattoo portfolio How to make a music portfolio FAQ What should I include in a music portfolio? A strong music portfolio includes more than just your tracks. Start with your best audio and video work—high-quality recordings that reflect your current sound. Add a compelling artist bio that tells your story and outlines your background, inspirations and musical goals. Include any press mentions, testimonials or quotes from collaborators to build credibility. Your contact info and social links should be easy to find, and if possible, embed a contact form to streamline communication. Bonus elements like an event calendar, newsletter signup or even a blog can further engage your audience and set you apart. Can I use website templates to create my music portfolio? Yes, using a customizable template helps beginners build their own website with ease. Want a head start? Explore these free portfolio template to get started: Template includes: Homepage Music and video embedded integrations About page Contact me form or page Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Food photography portfolio template Graphic designer portfolio template Designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Fashion journalist portfolio template Learn all about Wix templates  to find the perfect match for your portfolio. Can I build a music portfolio for free? Yes—many platforms, including Wix, offer free website hosting and allow you to build a site at no cost using a subdomain. This is a great starting point for emerging artists or those testing the waters. However, to unlock more advanced features—like connecting a custom domain, removing ads or accessing premium design tools—you’ll likely want to upgrade. Using a website builder with built-in music features ensures you have the flexibility to grow your portfolio as your career progresses. Is a music blog necessary? While not essential, a blog can be a powerful tool for musicians—especially if you're new to sharing your work online. For those exploring blogging for beginners , starting with a music-focused blog is a great way to ease in. You can post tour updates, new release announcements, behind-the-scenes stories or reflections on your creative process. It doesn’t have to be long-form content—even a few thoughtful paragraphs help your fans connect with you on a deeper level. Plus, from an SEO perspective, keeping your blog active boosts your visibility in search results. It can also become a monetization channel. If you’re curious about how to make money blogging , consider adding affiliate links for music gear, creating subscriber-only content or partnering with brands. Platforms like Wix offer some of the best blogging tools —like SEO features, integrated video, scheduling options and newsletter signups—to help you grow your readership while staying focused on your music. How often should I update my portfolio? Updating your music portfolio regularly is key to maintaining a professional portfolio. Aim to check in at least once a month—add new tracks, swap in fresh visuals, update your event schedule and keep your bio current. When you land press coverage or complete a new project, highlight it right away. An active portfolio signals that you’re engaged, reliable and serious about your craft—qualities industry professionals and fans both look for.