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- Facebook pixel: How to use it right for your FB ads
Running Facebook ads is something that many small businesses eventually consider at one point or another. However, if you don’t know a lick about advertising, let alone on Facebook, it can be very intimidating. Don’t worry though, the insight and knowledge you gain far outweighs the learning curve. (Plus, you have us!) Seeing real success with your Facebook ads comes down to getting to know your audience. Gathering these insights through long, personal conversations with each of your customers isn't always possible. Instead, what if you could collect specific data about them that helps you better target your ad campaigns? Enter the Facebook pixel. When added to your free website , this small piece of code can give you incredibly valuable data that will help you along your path of Facebook advertising . We’re going to show you how to get started with it below. What is the Facebook Pixel? The Facebook pixel is a small piece of Javascript code that can enhance your Facebook marketing efforts when you add it to your website. Those who have actually heard of it may have the assumption that the pixel is only used for tracking and measuring user interactions. While it can very much do this, it’s not its only trick. This feature can be used in conjunction with your Facebook business page to build your audience, track general or specific conversion events, and assists with ad retargeting. The data gathered from these functions translates to sharper audience targeting/ad delivery and more thorough knowledge about how visitors use your website. So when creating a Facebook account , don't forget to remember the pixel. I’m not ready to advertise on Facebook, should I still install the pixel? YES. A resounding yes! Even if you’re not ready to begin Facebook advertising, you should install it as soon as you can. Why? When you're ready to start advertising, you'll already have an immense pool of data to work with. Simply because the pixel will begin collecting data from the time it’s added and you elect to keep that data for up to 180 days with certain tracking methods. This is also necessary for later facebook retargeting so don't neglect it. How to create the Facebook pixel Possibly the best part of the Facebook pixel? It’s not rocket science to implement. Creating and adding it to your website is a pretty straightforward process. Once you create a Facebook page , you’ll first need to make sure you’ve correctly set up Facebook ads before you can create a Facebook pixel. Once you’re ready to go on that front, follow the instructions below to create your very own pixel. Login to the Facebook Ads Manager Click on ‘Tools’ from the top bar menu Click ‘Pixels’ Click ‘Create a pixel’ Give your pixel a name Click ‘Create pixel’ Seeing something different? If you’re on a page that doesn’t show the top bar menu shown in the video above, click on the hamburger menu at the top left of the Ads Manager. Under the Measure and Report section, select ‘Pixels’ and follow steps four through six above. How to install the Facebook pixel to your website While creating a Facebook pixel is nothing but a series of clicks, installing it can be a little more involved, depending on your website host. Once you have created the pixel, it’s time to install it, and you’ll be asked what you’d like to do next. You’ll be presented with a couple of options: Connect a Partner Platform (like Wix), Manually Install Pixel Code Yourself, or Email instructions to a Developer. The installation process will depend on your website host and whether you’re comfortable enough working with code. ( Some installations will be easier than others out there. ) Luckily, Facebook does a great job guiding you where you need to go and how to install your pixel on your website. What can the Facebook pixel do, exactly? If you haven’t guessed yet, the Facebook pixel isn’t just a one-trick pony. It’s designed with a few core functions in mind, but how you use it depends on what type of goals you have and what data you’re looking to track. Below, we’re going to show you just how powerful and flexible it can be. Conversion tracking Conversion tracking lets you explore the specific actions your site visitors performed on your pages. You can use this information to your advantage — optimizing your ads for the actions people take or promote certain pages from your website that were previously visited by them. You could even add a coupon code within the ad, which will incentivize them to come back to your site. Conversions tracked will appear in the Facebook Ad Manager and Facebook Analytics dashboards for review. There are three ways to track conversions with the Facebook pixel: Standard events : Standard events are typical actions that are predefined when you create your pixel, such as when a visitor adds an item to their cart or wishlist, initiates or completes a checkout, views content, fills out a form, and more. fThey allow you to track specific activities performed on your website. Each standard event requires an additional piece of code added to your website, though you can avoid this by using custom conversions (more on those below). Custom events : Custom events are actions that you define and that the pixel tracks. These events go beyond what the standard events offer. For example, use custom events to track the visitors that clicked a specific CTA and see the paths they take from there. When you name these events after the action they correspond to, it makes it all the more easier to follow user paths through the data later on. Essentially anything outside of the standard event presets is considered a custom event. For example, inbound/outbound links. Custom conversions : If you want to get a little (or a lot) more specific in the data your tracking, set up custom conversions. This type allows you to add multiple rules to events that you otherwise wouldn’t be able to with standard events. Example: Track sock sales over $20 Add a rule for the socks page of your website Add an additional rule for the value of ‘20’ A benefit to using custom conversions is that since they’re URL-based, there isn’t any additional code to add to your website, like with standard events. You’ll simply need the base pixel that you created. While custom conversion tracking is flexible, it’s not without its limitations. For example, there’s a limit of 100 rules per ad, and they do not work with dynamic product ads. Feel a little lost with custom conversions? Don’t worry. Facebook has an article for just this. Custom audiences The Facebook pixel allows you to create custom audiences for ad retargeting. Custom audiences are flexible, and you can make them basic or complex, depending on what you’re looking to achieve and who you’re trying to reach. When creating a custom audience, you have the option to target all website visitors or people who visited specific web pages. Both options allow you to filter your list by setting a maximum on the number of days that have passed since someone’s last visit. This is important, depending on who you’re trying to target. For example, if someone has abandoned a cart on your site and you’re looking to target this group of people, they’re more likely to return if they visited your site 2 days ago versus 90 days ago. When choosing the option to “Target people who visited specific pages,”, you can either add the exact URL you want to be tracked or use the “URL Contains” box. This section will track all links that include a specific portion of a URL. To break this down:, If you have individual sock pages for both men and women, you can use the value of “socks” in the “URL contains” section to keep your eyes on both pages. You can also use “exclusions” to further home in on the exact audience you’re trying to reach. You can exclude specific site pages or parts of your audience that have performed certain actions. Say you’re looking to advertise to people who’ve already gone to your website’s online store, but never purchased anything, so they never got to the “Thank You” page that appears after someone completes a transaction. You can create a custom audience for just this by including visitors that went to the Store page and excluding the Thank You page. Another example would be if you’re trying to run an ad to a wide audience for potential new customers. In this instance, you could exclude people who have made a purchase within the past 30 days, so only new customers or people who haven’t bought anything from your site in over a month would see your ad. You may also create a custom audience based on the amount of time visitors spent on your website. It happens all too often: People spend a long time on your website but never make a purchase. Not to worry! A well-placed ad targeted at them, with a possible incentive (such as a discount or free shipping) may be just what they need to return to your website and make it through checkout. Lookalike audiences If you’re trying to reach potential new customers, you can create a “lookalike audience” based on a group of your existing customers. Creating a lookalike audience is very straightforward, asking only for a source group, location, and audience size. There’s a decent chance that your Lookalike Audience will be interested in your business but may not have been exposed to it yet. People that have similar qualities or interests of your source group will be placed in your new lookalike audience so you can begin targeting them. Audience size The audience size range is between 1% and 10% of the total population of the chosen country, with the 1% being those who most closely match your source group. So, if you’re selecting the United States, 1% will give you a Lookalike Audience size of over 2 million people. The further you widen the audience size, the less similar the people will be from the source group. Still, it can be a good idea to go with a more significant selection if you’re trying to get your ad in front of new faces. If you want to create multiple Lookalike Audiences that are different only in size, you can choose the “Show Advanced Option” drop-down at the bottom of the screen. Select the number of audiences you’d like to create, and then choose the value in size percentage for each. Creating a Lookalike Audience from a Custom Audience You can create a lookalike audience from a custom audience using your Facebook Pixel’s website traffic data. A great example would be building a custom audience of all the people who’ve purchased from your website. Then you can choose that custom audience as your source when creating the Lookalike Audience. Source groups for Lookalike Audiences aren’t limited to your Pixel data, and you can create one from sources such as the fans of your Page and more. You can create up to 500 Lookalike Audiences from a single source audience. Once you know how to use the Facebook Pixel to track conversions, retarget your ads, and optimize ad delivery to the best people, you’ll never look back. It’s an indispensable tool in your business toolkit to get in front of your customers. seo
- 10 marketing fails you should avoid
In today’s sophisticated digital marketplace, people have more options and more opportunities to test and compare products and services before they make a decision. When you develop a marketing strategy , you need to take into account that your target market has more choices than ever. You have to adapt to a new style of marketing that is more authentic and more people-oriented. It’s time to stop making these marketing fails in your modern-day business because they have long stopped bringing any results and could be potentially damaging to your brand. Keep these marketing no-no’s in mind as you develop your marketing plan : Fabricating Telemarketing Direct mail marketing Spam Intuition Selling over dialogue Unreachable Poor content Fake testimonials 01. Marketing fail - fabricating In the past, online consumers were way more gullible; you could easily funnel them to your landing pages by playing on their fears and creating a false need. Today’s consumer can see right through half-truths in marketing messages and go directly to sites that offer real information, products or services. 02. Marketing fail - telemarketing Avoid this at all costs. You won’t even get one bite and you’ll embarrass yourself. Chances are your call will initially be screened thanks to caller ID and many times will go unanswered. Nobody wants to be read from a script about a new and exciting exclusive offer available only through you. 03. Marketing fail - Direct mailing Direct mail is completely ineffective unless you know everyone on your mailing list and their buying habits, which is highly unlikely. If you do send snail mail, make sure it’s in the form of a letter, not a postcard and be sure to offer something of value. Giving a free sample and a coupon still works, but not for every type of customer or business. 04. Marketing fail - Spam It’s crucial that your emailing list be streamlined to contain only members of your target audience. Segment your audience into different customer types, and send out only content that is relevant to their interests and needs. 05. Marketing fail - relying on intuition instead of relying on hard data and stats. Those who do not test and analyze are destined for failure. In order to produce results you need to focus on that which has proven to be successful, and you can’t do that without controlled testing of promotions and thorough evaluations of your available stats. 06. Marketing fail - selling over dialogue You must communicate with your audience, don’t just show them adverts. If you focus too much on selling, you won’t get very far. Open a dialogue with your audience and connect with them. 07. Marketing fail - being unreachable Never underestimate the customer’s need to reach you. Many clients will not even consider your business seriously if you don’t display at least two contact options on your website. By allowing them to get in touch easily you are creating reliability and loyalty. 08. Marketing fail - poor content Writing crappy keyword-stuffed content instead of providing worthy and useful information. Long gone are the days when search engines couldn’t tell good content from bad. Remaining in the top 10 search results requires top quality content with value being placed on the number of shares your articles have achieved as opposed to the number of backlinks as in the past. 09. Marketing fail - fake testimonials. It is essential to offer third party credibility. People need to know someone they trust recommends you as well.
- 5 tips to master CTAs (that actually work)
CTAs, or calls to action, are ubiquitous on the web. Every banner ad, blog post and knowledge base article will finish off with a directive about where to click. When writing in the online realm, we not only want to inform and delight our users, we also want to show them what their next step should be – in the clearest way possible. Through tests, trial and error, and more than a decade of experience, we’ve honed in on some best practices when it comes to CTAs, and learned the hard way what doesn’t work. Following these guidelines – and steering clear of these pitfalls – has helped us create a consistent style when it comes to writing CTAs. It helps us streamline what we do, provide clarity to our audience, and – best of all – it helps us get clicks. Here’s an inside look at some of our rules of thumb when it comes to writing CTAs: 01. Don’t say, “click here” Though this call-to-action example is about as clear and concise as you can get, we’ve found it falls short because it tells users that they should click, but not why . Rather than go for this classic (and boring) CTA, we opt for benefit-driven CTAs that show our users where they’re going, why they should go there and what they’ll get from doing so. 02. The problem with, “Do this, this and this” A common error we’ve come across is too many ideas in one CTA. Not only does this make the CTA long and unwieldy, but it also confuses users. If you ask visitors to do 2 or even 3 things in a CTA, they won’t know which action to take, or why they should click at all. Write CTAs with just one directive. And if you need to provide more information, do it in your body text. This is not just great for the users; it will also help you when the time comes to measure the effectiveness of your CTA. 03. Embrace action words Convincing users to take action depends on many factors, from how attractive your offer or product is to the appeal of your design and text. But a good, action-oriented CTA can go a long way to giving your visitors the extra little push they need to click, call, or send you an email. Start your CTAs with a verb – an action word that helps to sell users on the benefit of clicking. 04. Match the tone and voice of your text It’s easy to write a CTA that’s cute, funny, or simply looks right in the space that the designer has given you. But your CTA should tell the same story as the rest of your text – and use the same language to do it. Otherwise, your users can get confused or annoyed, and they may simply give up and click away from the page without taking action. So while it may be tempting to make every CTA, “Click here for world domination,” stick to the story you’re telling. 05. Don’t try too hard to sell We’ve all experienced the moment when someone tried a bit too hard to sell us something. This makes most of us pretty uncomfortable, and oftentimes leaves us with a lasting, negative view of the brand. Moreover, it smacks of desperation and probably decreases the chances we’ll ever purchase from that business. At Wix, one of our core values is “tell, don’t sell,” and we carry this through to the way we write our CTAs. We want our users to make choices based on our products, their merit, and how we describe them. And we’ve found that trying too hard to sell them on a product can quickly backfire, giving them instead a feeling of suspicion or mistrust. While you may find that the CTA, “Buy It Right Now,” works for you, don’t overuse it. Instead, focus on what users have to gain. You can keep words that create a sense of urgency, however, particularly if what you’re promoting comes with an expiration date. Including “today” and “now” in your CTA makes a lot of sense when you’re running a sale. Let’s wrap it up The way you use CTAs depends on what type of material you’re creating and what you want to achieve. That being said, it’s vital that you measure your CTAs. Determine what’s getting your users to click and what they’re not interacting with. This will give you a really good idea of what works – and what doesn’t – for your brand. Did you like this article? Subscribe to the Wix Content Blog for your dose of free expert writing tips, ideas and inspiration. You won’t regret it! You can also check out this guide for more beginner CTA tips. Ready to establish a powerful online presence? Create a website with Wix today !
- Memes 101: What they are & how to use them
The internet is a living thing. It changes, evolves and responds to live events. With technology constantly developing, one can blink and miss the current golden age of the latest online phenomenon. So if you suffered from a really long blink during the last decade, give or take, you might have missed the divine wonders that go by the name – “memes.” Before we begin with this “everything you wanted to know about memes, but were too afraid to ask” guide, let’s make sure we’re all on the same page regarding the pronunciation of this funny word. The word “meme” is pronounced with a long “e,” like the word “seem,” just with an “m” instead of the “s.” Afraid you won’t remember the right pronunciation and cause havoc mixed with embarrassment if the subject comes up during the next family dinner? Remember this sentence: “Low self-esteem? Every night the same bad dream? No one wants to join your team? Don’t worry, it’s not extreme. Have a cup of ice cream and send someone you like a funny MEME.” We could have just given you a link to a recording of someone saying the word , but where’s the fun in that? Not everything can be as easy as creating a website . What are memes? The original “meme” was a term coined by Richard Dawkins to describe how cultural information spreads. However, unless you’re wandering through the halls of the nearby sociology school, when someone mentions the word “meme,” they’re probably referring to a funny image or a video being shared on social media. The common use of the word “meme,” usually refers to the “internet meme,” a subset of the general meme concept. Remember that thick book you used as a weapon during fights between you and your brother? Well, dictionaries have other purposes. One of them is to provide us with dry but informative definitions. Case in point: Most common internet memes are image macros – photos with a bold caption written in Impact font. The text will usually be humorous or sarcastic. Aside from this familiar form, memes can also be a video, GIF, saying, an event or pretty much anything that can be copied or slightly changed and go viral across the web. Why do we use them? If you got this far, you probably understand what memes are, so the next question in line is, why do so many people use them around the world every day? Simply put, they are the internet’s inside jokes. They convey a feeling of familiarity and relevance, being a part of something bigger. The cultural knowledge you gained from years of watching television and browsing social media channels has now made it possible for you to understand and enjoy this joke. That’s the secret ingredient that turns memes from regular jokes to viral material. There are few more reasons why memes are one of the go-to moves of the average social media user, as well as your more seasoned social media influencer : They're eye-catching. They enable you to express complex ideas through a simple concept by relying on the meme context, origin and common use. They have a viral potential. They push you to paint your creative thoughts in more humorous colors. They're easy to create. How to use memes The most vital part of using memes is to understand the context of the content you’re sharing and to know how to leverage its full meaning. The best way to do so is by spending some quality time with your best pal Facebook, and start putting some work into the scrolling wheel. If your Facebook friends prefer a wild bingo night over sharing funny memes, you can always visit Know Your Meme . This website documents internet memes and serves as a knowledge hub about their origins. You can browse the most popular memes and check out common uses of each one. Examples of the best memes We can continue with more detailed descriptions of meme usage, but sometimes, it’s better to show the flying, yellow elephant than to talk about it. For this showcase, we decided to focus on image macros, so “ Rickrolling ,” “ Be Like Bill ,” “ All Your Base Are Belong To Us ,” “ Spinning Dancer Illusion ,” “ Double Rainbow Guy ” or “ Dancing Baby ” – we’re sorry, but don’t wait for an invitation to this party. Here are 10 examples of the web’s greatest, funniest and most popular image macro memes: 01. Bad Luck Brian 02. First World Problems 03. (Captain Picard) Facepalm 04. One Does Not Simply 05. Philosoraptor 06. What if I Told You 07. Success Kid 08. Condescending Wonka 09. Conspiracy Keanu 10. X, X Everywhere How to create memes Wondering how to create a meme by yourself? Well, you can sleep late and prepare the pancakes, because it’s easy like a Sunday morning. Meme generators are scattered all over the web like flyers on the sidewalk, just next to the guy who hands them out. They’re free, simple, accessible and they don’t require any kind of software installation. No need to waste time on choosing a font or trying to center the text – all of these preferences are already set. Because we don’t want to exhaust your tired fingers with typing “Meme Generator” on Google, here are some great resources you should try: imgur.com/memegen – A meme generator by Imgur, the popular free image hosting platform. Straightforward and simple. https://imgflip.com/memegenerator – Fast, clear and easy to use. Allows users to create “private” downloadable memes that won’t go online unless you decide to publish them. The evolution of memes Internet memes have evolved, hand in hand with the rise and transformation of the internet. From the Hamster dance meme of the mid-1990's, to the rise of TikTok today, memes have grown in popularity and evolved into almost an art form of their own. Today memes encompass a range of styles and types from dank memes, to deep fried memes, to those inspired by surrealism. Some brands have even decided to get involved in the world of memetic marketing, which is using memes for marketing. Gucci did it as early as 2017 with their tfw gucci watch campaign which saw them using memes on Instagram as part of their marketing efforts. Love it or hate it, it generated a lot of interest and attention - which is what it's all about anyway, right? What are memes FAQ Why is a meme called a meme? The word "meme" was coined by Richard Dawkins in his 1976 book "The Selfish Gene." Dawkins defined a meme as "a unit of cultural transmission, or a unit of imitation." He argued that memes are similar to genes in that they can be copied and spread from person to person. What is the main purpose of a meme? The main purpose of a meme is to spread an idea or concept. They are a fun and easy way to express your emotions, share information, connect with others or start conversations. You can also use them to promote products or services. What are the types of memes? Memes are constantly evolving, and new types of memes are being created all the time. But here are just some of the types of memes that exist: Image macros: These are the most popular memes, the ones that use a picture or image with a caption. The image is often humorous or absurd, and the caption usually expresses an opinion or makes a joke. Advice animals: Advice animals are memes that use a picture of an animal with a caption that gives advice. The animal is often used to represent a certain personality type or attitude, and the caption usually offers some kind of advice or wisdom. Copypasta: This is a block of text that is copied and pasted over and over again and spread all over the internet. Copypastas are often used to troll or spam people.
- How to start an LLC in Alabama in 7 steps
Turning your idea into a business? Start with a domain name→ Starting a Limited Liability Company (LLC) can be an exciting first step for entrepreneurs in Alabama. This guide covers the key steps involved in starting an LLC, from choosing a business name to weighing the costs and benefits. Whether you're an experienced business owner or just starting out, understanding how to establish an LLC is important. When exploring the logistics of starting a business , keep in mind that an LLC is more than just legal filings and paperwork, the goal is to build a sustainable and profitable business. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start an LLC in Alabama in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File a Certificate of Formation Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name When starting a business in Alabama the first thing you need to do is choose a name for your LLC. This is not just a creative process, but a legal one as well. You need a unique business name that is not the same as, or too close to, other LLC names on record with the Alabama Secretary of State . Your chosen name must end with "LLC," "L.L.C.," or "Limited Liability Company" in order to meet state requirements. In most stages you simply add your chosen business name to the forms when registering your LLC. But Alabama requires you to obtain a Name Reservation Certificate first. Go to the Alabama Secretary of State website (Business Services) and file a Name Reservation request. $28 if done online (instant processing) or $10 by mail (takes weeks). You'll get a Name Reservation Certificate with a specific ID number. You cannot continue with starting an LLC in Alabama without this. Follow these recommendations to develop a business name that stands out and meets legal criteria: Check for availability : Use the Alabama Secretary of State's online database to search for existing business names. Follow naming guidelines: Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury). Consider your online presence : Search a domain finder if you plan to also focus on learning how to build a website , which can be easily done through a website builder like Wix. Tip: If you're having trouble coming up with a unique name for your business, consider using a business name generator . 02. Choose your registered agent Every LLC in Alabama must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Alabama. To choose the right registered agent, consider the following factors: Reliability: Ensure they are dependable and can handle confidential documents. Availability: They should be consistently available at the listed address during business hours. Compliance : Verify that they meet all legal requirements set by the state of Alabama. Need help setting up your LLC? Wix has partnered with LegalZoom , the No. 1 choice for online business formation to help you start, run and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Alabama. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , follow these steps: Identify requirements: Check with local and state agencies to determine what permits you need. Complete the applications: Fill out all required paperwork accurately and submit them to the appropriate authorities. Pay any fees : Be prepared to pay any associated fees for obtaining your permits. Let’s say you want to start a gym business in the state. First, you’ll need a permit to operate. Alabama requires a variety of permits depending on the type of business, including but not limited to: sales tax permit, state identification number and professional licenses (such as for personal trainers or physical therapists). You may also need to obtain zoning approval from your local government. Learn more: How to get a business license 04. File a Certificate of Formation The Certificate of Formation is a critical document that officially creates your LLC in Alabama. You'll file this with the Alabama Secretary of State, either online or by mail, along with the required filing fee. Filing involves several key actions: Gathering your business information : You'll need details like your LLC's name, registered agent information and management structure. Filling out the form : This is the specific form used for filing an LLC's Certificate of Formation in Alabama. Submitting and pay fees : Complete the submission process by paying the necessary fee. This is $208 to file an LLC online or $200 by mail. 05. Draft your LLC operating agreement Although not legally required in Alabama, creating an operating agreement is highly recommended for any LLC. This internal document outlines ownership structures, member roles and operational procedures for your type of business . Here’s why an operating agreement is important: It clarifies business rules and guidelines : It sets clear expectations for members regarding operations and conflict resolution. Protects LLC status : Helps maintain limited liability status by proving that your LLC is a separate business entity . Prevents misunderstandings : Reduces potential disputes among members by detailing policies and procedures for how the business should be run. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN) is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. Securing an EIN involves: Applying online or via mail: The IRS provides free EIN registration through their website or via mail submission. Understanding your business tax obligations : Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Alabama for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the Alabama Department of Revenue website . There are some unique to Alabama taxes for LLC's you should be aware of: The Business Privilege Tax (BPT): Every LLC in Alabama must file a BPT return annually. While the minimum tax ($100) has been phased out for many small businesses in recent years, you generally still have to file the return to confirm you owe nothing. Always check with a CPA on your specific liability here. Sales tax: If you're selling physical goods (coffee, clothes, etc.) to customers in Alabama, you must register for a Sales Tax License with the Alabama Department of Revenue. 07. Organize annual reports In some states, annual reports are mandatory filings that keep your company's information up-to-date with the state government. However, Alabama does not require annual reports for LLC but does require an annual business privilege tax report. To ensure you’re compliant with this make sure to: Know due dates : Mark your calendar for April 15th each year when tax reports are due. Maintain proper records: Keep accurate records throughout the year to simplify report preparation when due dates approach. How much does it cost to start an LLC in Alabama Starting an LLC in Alabama involves various costs, which are essential to budget for when planning your business. Here's a detailed breakdown of the expenses you can expect: Certificate of Formation filing fee: This is the mandatory fee paid to the Alabama Secretary of State to officially register your LLC. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $200 . Registered agent fee: If you decide to use a professional registered agent service, they will charge an annual fee for their services. Business licenses and permits: The cost for these will vary depending on the type and scope of your business and the specific regulations in your industry. Operating agreement: If you hire a lawyer or professional service to help draft your operating agreement, this will incur additional costs. Employer Identification Number (EIN): Obtaining an EIN from the IRS is free of charge. State taxes: Depending on your business structure and operations, there may be state taxes applicable to your LLC. Learn more: Cost to start an LLC Additional costs may include: Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Costs include domain registration and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need various types of insurance to protect your LLC. Who can start an LLC in Alabama To form an LLC in Alabama, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process. Age requirement You must be at least 18 years old to form an LLC in Alabama. Residency There is no residency requirement to start an LLC in Alabama. You don't have to live in the state or even in the United States to form an LLC here. Legal status You must have the legal capacity to enter into contracts. This means that individuals who are not barred by law due to any reason can start an LLC. Business type Almost any type of business can be an LLC, except for businesses that require a different structure, like banks and insurance companies. Benefits of starting an LLC in Alabama Forming an LLC in Alabama provides business owners with a variety of advantages that are highly appealing. These include legal protections and tax benefits, making it a favored choice among entrepreneurs. Limited liability protection Members of an LLC are protected from personal liability for business debts and claims. This means your personal assets are typically safe if your business faces a lawsuit or bankruptcy. Shylene D’Addario, VP and associate general counsel at LegalZoom , sheds some light on defining this popular business structure. “A limited liability company—or LLC—is a type of business entity that offers some of the benefits of a corporation with less formality. One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars and personal bank accounts—from lawsuits against the business.” Pass-through taxation LLCs often benefit from pass-through taxation where the business itself is not taxed. Instead, profits and losses pass through to the members' personal tax returns. Flexibility in management Unlike corporations , LLCs have fewer formalities and can be managed by the members or appointed managers, providing flexibility in how the business is run. Ease of formation and compliance Compared to other business entities, forming an LLC in Alabama is relatively straightforward, with fewer formalities and compliance requirements. Credibility with customers and partners Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an .llc domain for your website to reinforce this credibility. Disadvantages of starting an LLC in Alabama When thinking about setting up an LLC in Alabama, it's important to weigh the pros and cons. Knowing these downsides will help you decide if an LLC is the right fit for your business. Here are some challenges you might encounter with an LLC in Alabama: Self-employment taxes Members of an LLC may be subject to self-employment taxes on their share of the profits. Annual business privilege tax report filing Alabama requires LLCs to file annual business privilege tax report. along with a fee, which is an additional compliance task and expense. Capped growth potential If you plan on raising capital through the sale of stock, an LLC might not be the best choice as it does not allow for the issuance of shares. Transferability of ownership Transferring ownership interests in an LLC can be more complex than with a corporation. Why start an LLC over another business entity in Alabama? Choosing the right business structure is crucial for entrepreneurs. In Alabama, forming an LLC is often preferred due to its unique advantages. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your situation. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. LLCs also offer these unique advantages: Operational flexibility: Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility. Fewer record-keeping requirements : An LLC has less stringent requirements for record-keeping and reporting compared to a corporation. Profit distribution flexibility : Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held. You've formed your LLC in Alabama, now what? After successfully forming your LLC in Alabama, the journey to building and growing your business is just beginning. Here are the next steps to ensure your LLC is well-managed and poised for success: Open a business bank account : To keep your personal and business finances separate, open a bank account solely for your LLC. This will simplify accounting and tax filing and help maintain your liability protection. Obtain business insurance : Protect your LLC with the right insurance policies. Depending on your business type, you may need general liability insurance, professional liability insurance, or property insurance. Stay compliant with state laws : Ensure that you file any required annual reports with the state of Alabama and renew any permits or licenses as needed. Keep accurate records : Maintain detailed records of all business transactions, contracts, and decisions made by the members or managers of the LLC. Understand your tax obligations : Work with an accountant to understand and fulfill your federal, state, and local tax obligations. This includes income taxes, employment taxes if you have employees, and any other applicable taxes. Develop a strong business plan : A well-thought-out business plan is crucial for guiding your company's growth. It should outline your business goals, strategies for achieving them, and financial projections. Looking to start an LLC in a different state? How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in Missouri How to start an LLC in Alabama FAQ How long does it take to form an LLC in Alabama? The time it takes can vary. Once the Certificate of Formation is filed with the Secretary of State, it typically takes a few days to a few weeks for the LLC to be officially formed. Can I reserve my LLC name before forming my LLC? Yes, you can reserve your business name by filing a Name Reservation Request with the Alabama Secretary of State, which holds the name for up to 12 months. Do I need a business license to operate my LLC in Alabama? Most businesses will need some form of license or permit to operate legally in Alabama. The specific requirements depend on your business type and location. Can I form an LLC by myself in Alabama? Yes, you can form an LLC on your own — there's no requirement for more than one member. What should I do if my registered agent or office address changes? You should report any changes to your registered agent or office address to the Alabama Secretary of State as soon as possible.
- How to start an LLC in New Jersey in 7 steps
Turning your idea into a business? Start with a domain name→ This guide will lead you through the process of starting a Limited Liability Company (LLC) in New Jersey step by step, from choosing a business name to understanding the costs and benefits involved. Whether you're a seasoned business owner or new to starting a business , mastering how to form an LLC is crucial. Remember, beginning an LLC goes beyond paperwork — it's about developing a stable and profitable business. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start an LLC in New Jersey in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File a Public Records Filing for New Business Entity Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name Naming your LLC is the first step in starting a business in New Jersey. This is not only a creative process; it's also a legal one. Your business name must be distinct and neither too similar nor the same as any other name that is on file with the New Jersey Secretary of State . To ensure that your chosen name complies with state laws, make sure it ends in designators such as "LLC," "L.L.C.", or "Limited Liability Company", as stated in N.J. Stat. § 42:2C-8. To make a business name that stands out and passes the legal test, follow these steps: Check for availability : Use the New Jersey Secretary of State's online database to search for existing business names. Follow naming guidelines: Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury). Consider your online presence : Search for domain availability if you plan to also focus on creating a website, which can be easily done through platforms like Wix. Tip: If you're having trouble coming up with a unique name for your business, consider using a business name generator . 02. Choose your registered agent Every LLC in New Jersey must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in New Jersey. To choose the right registered agent, consider the following factors: Reliability: Ensure they are dependable and can handle confidential documents. Availability: They should be consistently available at the listed address during business hours. Compliance : Verify that they meet all legal requirements set by the state of New Jersey. Need help setting up your LLC? Wix has partnered with LegalZoom , the No. 1 choice for online business formation to help you start, run and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in New Jersey. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , follow these steps: Identify requirements: Check with local and state agencies to determine what permits you need. Complete the applications: Fill out all required paperwork accurately and submit them to the appropriate authorities. Pay any fees : Be prepared to pay any associated fees for obtaining your permits. Let’s say you want to start a homecare business in the state. First, you’ll need a permit to operate. You will also need to comply with state regulations related to home care services, which may include background checks for employees, training requirements and specific protocols for providing care. Learn more: How to get a business license 04. File a public records filing for new business entity The Public Records Filing for New Business Entity is a critical document that officially creates your LLC in New Jersey. You'll file this with the New Jersey Secretary of State, either online or by mail, along with the required filing fee. The filing process includes these key actions: Gather your business information : You'll need details like your LLC's name, registered agent information and management structure. Fill out the online form : This is the specific form used for filing an LLC's Public Records Filing for New Business Entity in New Jersey. This is done with DORES the Division of Revenue and Enterprise Services Submit and pay fees : Complete the submission process by paying the $125 filing fee. Note: you must first submit a Public Records Filing and once that is approved, the state issues a Certificate of Formation 05. Draft your LLC operating agreement Although not legally required in New Jersey, creating an operating agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for your type of business . Here’s why an operating agreement is important: Clarifies business rules and guidelines : It sets clear expectations for members regarding operations and conflict resolution. Protects LLC status : Helps maintain limited liability status by proving that your LLC is a separate business entity . Prevents misunderstandings : Reduces potential disputes among members by detailing policies and procedures for how the business should be run. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN) is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. Securing an EIN involves: Applying online or via mail: The IRS provides free EIN registration through their website or via mail submission. Understanding your business tax obligations : Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In New Jersey for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the New Jersey Office of the State Comptroller's website . In NJ, you must register for tax purposes using Form NJ-REG within 60 days of forming your LLC. You must also obtain an entity ID, the 10-digit number assigned by NJ (distinct from the EIN). 07. Organize annual reports New Jersey requires LLCs to file annual reports to keep their information up-to-date with the state. These reports include current contact information and details about your business operations over the past year. Filing an annual report ensures that your LLC remains in good standing with the state government. To ensure you’re compliant with this make sure to: Know due dates : Your New Jersey Annual Report is required each year on the last day of the month, in the month in which you completed your business formation. Maintain proper records: Keep accurate records throughout the year to simplify report preparation when due dates approach. Submit and pay fees : Complete the submission process by paying the $75 filing fee. How much does it cost to start an LLC in New Jersey Understanding the costs associated with starting an LLC in New Jersey is crucial for budgeting and financial planning. Here's a breakdown of the expenses you can expect: Public Records Filing for New Business Entity fee: This is the cost to officially file your Public Records Filing for New Business Entity with the state. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $125 . Registered agent fee: If you hire a professional registered agent service, they will charge a fee for their services. Business permits and licenses: The cost varies depending on the type of business and where it's located. Some industries may require multiple licenses. Employer Identification Number (EIN): Obtaining an EIN from the IRS is free of charge. Operating agreement: If you hire a lawyer or use a professional service to draft your operating agreement, there will be associated costs. Annual report filing fee: New Jersey requires LLCs to file an annual report, which comes with a filing fee. Additional costs may include: Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Costs here include domain registration and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need various types of insurance to protect your LLC. Learn more: Cost to start an LLC Who can start an LLC in New Jersey To form an LLC in New Jersey, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process. Age requirement You must be at least 18 years old to form an LLC in New Jersey. Residency There's no requirement for you to be a resident of New Jersey or the United States to start an LLC in the state. However, your LLC must have a physical street address in New Jersey for the registered agent. Legal status You don't need to be a U.S. citizen or permanent resident to form an LLC. However, non-residents may have additional IRS requirements for taxation. Business restrictions Certain types of businesses may have additional regulations or may not be allowed to form an LLC. For example, banks and insurance companies often have different requirements. Benefits of starting an LLC in New Jersey There are several benefits to forming an LLC in New Jersey, which may be quite appealing to business owners. It is a well-liked option for enterprises due to its perks, which include tax benefits and legal safeguards. Limited liability protection As the name suggests, an LLC provides its owners with limited liability. This means your personal assets are typically protected if your business faces lawsuits or debts. Pass-through taxation LLCs often benefit from pass-through taxation where the business itself is not taxed. Instead, profits and losses are passed through to the individual members' tax returns. Flexibility in management Unlike corporations , LLCs have fewer formalities and can be managed by the members or appointed managers, providing flexibility in how the business is run. Ease of formation and compliance Compared to other business entities, forming an LLC in New Jersey is relatively straightforward, with fewer formalities and compliance requirements. Credibility with customers and partners Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an .llc domain for your website to reinforce this credibility. A limited liability company—or LLC—is a type of business entity that offers some of the benefits of a corporation with less formality. One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars, and personal bank accounts—from lawsuits against the business. Additionally, LLCs offer the flexibility of filing taxes as a sole proprietorship, partnership, or corporation. Also, you won’t need to worry about some of the same formalities as corporations, such as keeping minutes at shareholder meetings. Shylene D’Addario, VP and associate general counsel at LegalZoom Disadvantages of starting an LLC in New Jersey When thinking about setting up an LLC in New Jersey, it's crucial to weigh the advantages and disadvantages. Knowing these drawbacks will help you decide if an LLC is the right business structure for you. Here are some challenges you might encounter with an LLC in New Jersey: Members of an LLC may be subject to self-employment taxes on their share of the profits. An LLC may not be suitable for businesses that plan to go public or seek investments from venture capitalists as it does not allow for the issuance of stocks. There are ongoing costs such as annual report filing fees that must be paid to maintain your LLC's good standing. Why start an LLC over another business entity in New Jersey? Choosing the right business structure is crucial for entrepreneurs. In New Jersey, forming an LLC is often preferred due to its unique advantages. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your situation. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. LLCs also offer these unique advantages: Operational flexibility: Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility. Fewer record-keeping requirements : An LLC has less stringent requirements for record-keeping and reporting compared to a corporation. Profit distribution flexibility : Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held. You've formed your LLC in New Jersey, now what? Congratulations on forming your LLC in New Jersey! With the paperwork out of the way, it's time to focus on the next steps to ensure your business's success. Here are some important actions to take: Open a business bank account : Keep your personal and business finances separate by opening a bank account solely for your LLC. Comply with tax requirements : Stay on top of your federal, state, and local tax obligations. This may include sales tax, payroll tax, and income tax. Create a marketing plan : Develop a strategy to promote your business. This could involve learning how to build a website , leveraging social media or networking in local business communities. Continue learning : Stay informed about changes in laws that may affect your LLC and seek opportunities for professional development. Additionally, focus on these areas to manage and grow your LLC: Understand ongoing compliance requirements: Familiarize yourself with any annual filings or fees required by the state of New Jersey to keep your LLC in good standing. Develop a strong brand identity : Create a logo with a logo maker , establish a brand voice and build a professional website to present a cohesive image to customers. Implement a good accounting system: Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately. Looking to start an LLC in a different state? How to start an LLC in Colorado How to start an LLC in Tennessee How to start an LLC in Washington State How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in Missouri How to start an LLC in Alabama How to start an LLC in New Jersey FAQ How long does it take to form an LLC in New Jersey? The time it takes can vary. Online filings may be processed quicker, typically within a few business days, while mailed applications can take a few weeks. Can I form an LLC by myself, or do I need a lawyer? You can form an LLC on your own using the resources provided by the State of New Jersey. However, consulting with a lawyer can be beneficial for complex situations or if you need personalized legal advice. Do I need a physical address in New Jersey to form an LLC? Yes, your LLC must have a registered agent with a physical street address in the state. This cannot be a P.O. box. What's the difference between a member-managed and manager-managed LLC? In a member-managed LLC, all members (owners) actively participate in running the business. In a manager-managed LLC, members appoint one or more managers to handle the business's daily operations. Do I need to file an operating agreement with the state of New Jersey? No, you don't need to file your operating agreement with the state. However, it's important to have one as it outlines the ownership and operating procedures of your LLC. What if my LLC name is already taken? If your desired name is unavailable, you will need to choose a different name that is not already in use or too similar to existing business names. What unique considerations exist for forming an LLC in New Jersey's Urban Enterprise Zones (UEZ)? UEZ LLC formation includes some of the following: Reduced sales tax collection (3.3125% instead of 6.625%) Tax-free purchases on certain items Additional tax credits for hiring local residents Special funding opportunities Must register separately for UEZ program after LLC formation Required annual certification to maintain benefits Location-specific requirements and restrictions Special reporting requirements for UEZ participation How does New Jersey's Benefit LLC status work with traditional LLC formation? Must include specific language in formation documents Required to state a public benefit purpose Annual benefit report submission mandatory Higher standards of transparency required Different fiduciary responsibilities for members Must consider stakeholder interests, not just profits Can convert existing LLC to Benefit LLC Special naming requirements (BLLC designation) Always consult with a legal professional before relying on any benefit, review up to date state regulations on the benefit and stay update with any law changes.
- How to start an LLC in Ohio in 7 steps
Your business ideas deserve a website, secure your domain to begin → Whether you're a seasoned business owner or new to the entrepreneurial scene, understanding the creation of an LLC is key. Starting a Limited Liability Company (LLC) in Ohio offers a great opportunity for entrepreneurs. This guide takes you through setting up an LLC in the Buckeye State, from choosing a business name to understanding costs and benefits. Remember, establishing an LLC is more than paperwork; it's about starting your own business and building a sustainable, profitable enterprise. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start an LLC in Ohio in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File a Articles of Organization Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name Choosing a name for your LLC is the first step to starting a business in Ohio . This isn't just a creative process, it's a legal one too. Your business name should be unique and must not be the same as or too similar to other names on record with the Ohio Secretary of State . You'll want to make sure your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to comply with state requirements. Here's how you can make sure your business name stands out and meets all legal criteria: Check for availability Follow naming guidelines Consider your website and domain name Once you've chosen your name and checked its available, you'll need to pay a fee of $39 to register it and to fill out Form 534B. Perform a domain name search if you plan to also focus on understanding how to build a website. Tip: If you're having trouble coming up with a unique name for your business, consider using a business name generator . 02. Choose your registered agent Every LLC in Ohio must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Ohio. In Ohio a registered agent is usually referred to as a statutory agent but the roles are exactly the same. To choose the right registered agent, consider the following factors: Reliability Availability Compliance Need help setting up your LLC? Wix has partnered with LegalZoom , the No. 1 choice for online business formation to help you start, run and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Ohio. These could range from general business licenses to industry-specific permits. For example, Ohio is a monopolistic state for Workers' Compensation, meaning you must buy it through the state fund (BWC). To obtain the necessary permits in order to register your business , follow these steps: Identify requirements: Check with local and state agencies to determine what permits you need. Complete the applications: Fill out all required paperwork accurately and submit them to the appropriate authorities. Pay any fees : Be prepared to pay any associated fees for obtaining your permits. For example, if you want to start a travel business , you may need a business license from your local government, as well as permits or certifications if you plan to offer transportation services. You may also need specialized permits if you plan to operate as a travel agent or sell travel packages. It is important to familiarize yourself with any applicable regulations in order to operate your business legally and efficiently. Learn more: How to get a business license In Ohio its worth knowing that you can specify a future date for your LLC to officially start (up to 90 days before). This is popular for business owners filing for their LLC in November/December but who want a January 1st start for tax reasons. 04. File Articles of Organization The Articles of Organization is a critical document that officially creates your LLC in Ohio. You'll file this with the Ohio Secretary of State, either online or by mail, along with the required filing fee. The process of filing involves the following key steps: Provide your business information : You'll need details like your LLC's name, registered agent information and planned management structure. Fill out Form 532A : This is the specific form used for filing an LLC's Articles of Organization in Ohio. Submit and pay fees : Complete the submission process by paying the $99 filing fee. 05. Draft your LLC operating agreement While not legally required in Ohio, creating an operating agreement is highly recommended for any LLC. This internal document outlines ownership structures, member roles and operational procedures for this type of business . Here’s why an operating agreement is important: It clarifies business rules and guidelines : It sets clear expectations for members regarding operations and conflict resolution. It protects LLC status : Helps maintain limited liability status by proving that your LLC is a separate business entity . It prevents misunderstandings : Reduces potential disputes among members by detailing policies and procedures for how the business should be run. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN) is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes, as well as other necessary business operations. To get an EIN you must: Apply online or via mail: The IRS provides free EIN registration through their website or via mail submission. Understand your business tax obligations : Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Ohio for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the Ohio Department of Taxation website. Commercial activity tax (CAT): This is Ohio’s unique gross receipts tax. If your LLC has taxable gross receipts over $150,000, you must register for the CAT in Ohio. 07. Organize annual reports In some states, annual reports are mandatory filings that keep your company's information up-to-date with the state government. If your LLC is taxed as a sole proprietorship or a partnership, it's exempt from the annual report requirement in Ohio. How much does it cost to start an LLC in Ohio Starting an LLC in Ohio involves various costs, which are important to budget for when planning your business. Here's a breakdown of the expenses you can expect: Filing fee for the Articles of Organization: The state of Ohio requires a fee to file your Articles of Organization. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $99 . Registered agent fee: If you choose to hire a professional registered agent service, you will need to pay for their services. Costs can vary depending on the provider. Business permits and licenses: The cost for permits and licenses can differ based on the type of business you're starting and the specific regulations in your industry. Operating agreement: If you decide to have your operating agreement drafted by a professional, this will incur additional costs. However, drafting it yourself can save money. Employer Identification Number (EIN): Obtaining an EIN from the IRS is free of charge. State taxes: Depending on your LLC's earnings and tax structure, you may need to pay state and federal taxes. It's advisable to consult with a tax professional to understand your obligations. Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Establishing an online presence via a website is crucial in today's market. Costs can include domain registration and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need various types of insurance to protect your LLC. Learn more: Cost to start an LLC Who can start an LLC in Ohio? To form an LLC in Ohio, there are specific eligibility criteria that must be met. It's crucial to understand these before you begin the process. You must be at least 18 years old to form an LLC in Ohio. There's no residency requirement in Ohio, meaning you don't have to live in the state to start an LLC there. However, your LLC must have a registered agent with a physical address within the state. You don't need to be a U.S. citizen or permanent resident to start an LLC in Ohio. Foreign nationals can also form an LLC, provided they meet the same requirements as residents. Ohio allows for single-member LLCs as well as multi-member LLCs. There's no maximum number of members specified. Your LLC must be formed for a lawful business purpose. Ohio does not restrict the types of businesses that can form an LLC, as long as they comply with all applicable laws and regulations. If you've previously been involved in business activities that resulted in disqualification or suspension, this could affect your ability to form an LLC. It's important to resolve any such issues before proceeding. Benefits of starting an LLC in Ohio Forming an LLC in Ohio provides various benefits that can be very appealing to business owners. These advantages include: Learn more: Benefits of starting an LLC Limited liability protection Members of an LLC are protected from personal liability for business debts and claims. This means personal assets are typically not at risk if the LLC faces bankruptcy or lawsuits. Pass-through taxation LLCs often benefit from pass-through taxation where profits are only taxed once at the member's personal income tax level, avoiding the double taxation that corporations can face. Flexibility in management Unlike corporations, LLCs have fewer formalities and can be managed by the members or appointed managers, providing flexibility in how the business is run. Credibility with customers and vendors Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an .llc domain for your website to reinforce this credibility. Disadvantages of starting an LLC in Ohio When considering forming an LLC in Ohio, it's important to weigh the benefits and potential drawbacks. Understanding both the benefits and disadvantages is crucial when deciding if starting an LLC in Ohio is the right move for your business. Here are some potential challenges you may encounter with an LLC in Ohio: Self-employment taxes Members of an LLC may be subject to self-employment taxes on their share of the profits. Limited growth potential Unlike a corporation, an LLC cannot issue shares of stock to attract investors, which may limit growth opportunities. State fees and regulations There are ongoing state fees and regulations that must be adhered to, which can be seen as a disadvantage for some business owners. Why start an LLC over another business entity in Ohio? Choosing the right business structure is crucial for entrepreneurs. In Ohio, forming an LLC is often preferred due to its unique advantages. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your situation. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. You've formed your LLC in Ohio, now what? Once you've established your LLC in Ohio, the process of developing and expanding your business kicks off. Ensuring smooth operations and compliance with state laws involves taking a few key crucial steps. Here are the next steps to consider after forming your LLC: Open a business bank account To keep your personal and business finances separate, open a bank account specifically for your LLC. This will also help establish your business's credit history. Obtain necessary insurance Depending on your type of business, you may need various insurance policies. Common types include general liability insurance, professional liability insurance and property insurance. Comply with tax requirements Stay informed about federal, state, and local tax requirements. This may include paying estimated taxes quarterly if you expect to owe tax of $1,000 or more when you file your return. Maintain compliance with state regulations Ensure that you file any required annual reports with the Ohio Secretary of State and renew any necessary permits or licenses. Looking to start an LLC in a different state? How to start an LLC in Colorado How to start an LLC in Tennessee How to start an LLC in Washington State How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in New Jersey How to start an LLC in Missouri How to start an LLC in Alabama How to start an LLC in Ohio FAQ How long does it take to form an LLC in Ohio? The time it takes to form an LLC in Ohio can vary. If you file online, the process can be completed in a matter of days. Mailed applications may take several weeks. Expedited services are available for an additional fee if you need to speed up the process. Ohio is famous for its tiered expedited service ($100, $200 or $300 for faster processing. Can I reserve a business name before starting my LLC in Ohio? Yes, Ohio allows you to reserve a business name for a period of 180 days before forming your LLC. This can be done by filing a Name Reservation form with the Secretary of State and paying the required fee. Do I need a business plan before forming an LLC in Ohio? While not legally required, having a business plan is highly recommended. It can help you outline your business goals, strategies and financial projections, which is especially useful if you're seeking financing or investors. What if my LLC has more than one owner? If your LLC has multiple members, it's important to clearly outline each member's investment and responsibilities in the operating agreement. This ensures that all members are on the same page regarding the management and financial arrangements of the LLC.
- How to write professional email signatures (with examples)
A large part of email marketing is setting a good first impression and leaving with a lasting one. However, we can only get so much across these days in our often impersonal, digitally-driven world. So many people do business without ever meeting the person on the other end of the computer. These types of interactions aren’t going to disappear anytime soon, nor should they have to. Instead, as a business owner it should be your duty to leave a lasting impression in every online interaction with a professional email signature. That's why it is so important to connect your email to your Wix website . A well-written email signature can say a lot about a person or business without taking up too much space. It’s basically a digital business card . It provides a way for you to be contacted and also for you to share other important pieces of information like your business website . Below, we’re going to give you some top tips on how to write great email signatures to leave lasting impressions. What is an email signature? An email signature, sometimes referred to as a digital signature or signature block is a piece of text that is added to the end of an email. It contains contact information and sometimes other pieces of relevant content pertaining to a person's or brand’s online presence - such as graphics showing portraits or a logo design . Some countries have regulations that require that each business email has a proper email signature containing specific pieces of information for all company-related emails. Email signatures: Importance and benefits Even if you live somewhere that doesn’t require an email signature for business-related communications, it’s a very good idea to create one in order to place at the end of your emails for a couple of reasons: Shows professionalism and willingness to communicate further. Great resource for branding and recognition. Free promotional tool for your business, website, or other CTA . Sometimes serves as the last impression between you and the recipient. The perfect place to add social media icons so others can follow you or your brand. 9 tips on how to write professional email signatures: While it may sound like you simply need to write a couple of things about yourself or your business and slap it to the end of every email, there are some practices that will help you along the way. Below, we’ll give you some tips to consider while you’re creating your own email signature. Keep it simple: There’s nothing wrong with staying minimal with your email signature, foregoing a photo or a logo. An effective email signature can be simple as long as it’s approachable and provides the essentials. If you are going to go the minimalist route, just make sure that the information you do place in your digital signature has the most impact. An example of a great, minimalist email signature example is below, showing only the name prominently displayed in bold, along with the job title and two contact methods. Don’t write a book: Following along with the previous tip, remember that sometimes less is more. Don’t write too much information. If you have a lot of things you want to share, you can create a website and keep it all somewhere else. Then, insert a link to this information in your email signature. Adding a large block of text in general to an email signature will have the recipient’s eyes glazing over in no time. Use color to accent, not showcase: There’s absolutely nothing wrong with adding some color to your email signature. In fact, it’s encouraged. However, it’s important to note that the use of color can be used to both your advantage and disadvantage. It can show personality, or to highlight the most important pieces of information you want to share. However, with all of your text in one uniform color, no single element will stand out amongst the rest. Stay in the (font) family: While your favorite font combo of Comic Sans and Times New Roman works for your personal computer notes, believe us when we say no one else wants to see them, especially when it comes to your business. The fonts you choose should be legible and similar to one another. If you’re looking to differentiate your fonts, you can use different weights of the same font family to stay consistent and avoid any visual messiness. Whether it’s your website or your professional email signature, we have just the article if you want to know how to choose the best fonts . Use social media icons: While adding links to your social media profiles in your email signature is 100% optional, if you are going to do it, opt for using icons instead of text links. It should be a bit obvious as to why, but adding 2-4 separate text links to the end of your email signature will look cluttered. This also adds unnecessary bulkiness to your overall signature. Using small social media icons that have individual links allows you to avoid this. Having your social media linked in your email signature is a good practice in general for email marketing . If someone follows you on social media based off of clicking a link from your email signature, it’s a sign that you’re strengthening your relationship with that person. Add graphics: The saying “a picture is worth a thousand words” can be aptly used here. Whether it’s your own photo or your business logo, a graphic will draw the eyes of a recipient to it and you’ll have a better chance of them actually reading your signature text. Be mobile-minded: Just like websites, it’s important to expect your email signature to be viewed and interacted with on a mobile device. This may require you to adjust the structure or design of your signature so it doesn’t have any alignment issues, given that the screens on mobile devices have a shorter width than that of a computer screen. Place the most important info first: Just because you’ve worked hard on your email signature doesn’t mean it’s going to be an effective one. We live in an age where ads are everywhere. So much so that we tend to tune them out without realizing it. Not only that, readers also tend to move on quickly after they’ve gotten the information that they want. This means it’s super important to get your message across as quickly as possible, which includes prioritizing your most crucial pieces of information at the top of your signature. It will more than likely be your name/title, but it could also be your business name. Follow this with something like your website address or contact number. However you decide to order the information is up to you. It’s all about what you want the reader to know most. Have your signature pieces fit together like a puzzle: After you’ve decided what your digital signature will consist of, you want to look at all the pieces and make sure they look like they belong together. This is not just in terms of alignment, but also that the information presented isn’t too dense or imbalanced. If it feels cramped, consider rearranging the placement of things for a bit more freedom. Get inspired by email signature generators and creation tools We can give you tips until we’re blue in the face, but you may need to get your hands digitally dirty before you get a good idea for creating your own. Here are just a few sites you can check out to create yours for free. Mail Signatures - This is a free, no frills, and straightforward generator for those who want a simple email signature. Design Hill - This digital signature generator offers some advanced controls, but also come with a few hoops to jump through to get a free email signature. MySignature - A very easy to use generator to help you create professional email signatures. It will come with a small, “Create your own signature” ad at the bottom unless you pay to remove it. Wisestamp - One of the more robust options available, Wisestamp requires you to create an account to receive your free signature. The paid option offers an assortment of additional features. So whether you want to play around with free options or pay up to make sure you have everything you need for your professional email signature, you’re not stuck without options.
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