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If you’re looking to understand how to make a website for your business, portfolio, landing page or blog that’s simple and informational, consider building a static website. With Wix’s user-friendly platform , you can create and launch a professional website without any coding knowledge. In this article, we’ll walk through the steps of building a static website using Wix, from how to plan a website , to choosing a template, purchasing a domain name and getting your site online. Plus, we’ll show you a static website for inspiration. What is a static website? Why build a static website? Ways to build a static website Features of a static website How to build a static website Static website example What is a static website? A static website is a website with fixed content that is viewed the same way by every visitor—no matter what browser they use. Static websites are composed of web pages created using web development languages such as HTML , CSS or JavaScript, meaning each page is stored as its own single HTML file via a server. When someone visits a static website, their web browser makes a request to the server to display the HTML file for a specific page, such as a homepage. Content on a static website does not change unless the website owner manually edits and updates it via the page’s HTML file. The difference between static vs dynamic websites , is that a dynamic site generates “content that changes on every page within the website,” based on user input, says Adi Huri, Wix’s Creative Product Manager for Wow. Common static websites include personal websites , online portfolio websites , brochure websites, one-off landing pages and other information or read-only sites. Before you decide whether to build a static website or not, it's important to set your goals for your site . Why build a static website? You may choose to create a static website for the following reasons: Simplicity With a static site you quickly set up a website and handle their own website maintenance . They do not need to integrate databases or other complicated scripting which can impact how long it takes to build a website . First-time web creators or those with limited technical skills often choose static websites. Cost Static websites are cheaper to host than dynamic websites. The hosting server does not need to support server-side processing and only uses HTML and CSS. And since they're quicker to build, static websites often have fewer up-front costs. Reliability and performance Since static websites require fewer exchanges with a server, they often run faster than dynamic websites in terms of page load speed . This can benefit websites with large traffic surges or important information that needs to be live at all times. Security Static pages don’t use external plug-ins, databases or server-side scripting. As these are common entry points for outside agents, static pages have a lessened security risk compared to a dynamic site—a benefit for site owners worried about sensitive data. Tip: Any type of website built on Wix is guaranteed website security fully managed by experts—from threat prevention to real-time detection and rapid response. SEO With Wix performance standards, static websites can have an improved chance at ranking due to their quick page load speed. Ways to build a static website A static website can be built no matter a person’s technical skills. Here are some common ways to build a static website. Hand-coding If you know HTML, CSS and JavaScript, you can build a static website by hand from scratch. While you can fully control your website’s design and functions, this option is time-consuming. It also requires advanced coding knowledge or means hiring someone with that expertise. Static site generator You can use a tool to convert source content into static HTML files for a simple website creation and management process. You'll then need a developer to help create templates that will make up the structure and layout of your site. The static site generator then processes both your content files and your templates, transforming them in static HTML files. They can then be sent to a web server or Content Delivery Network (CDN), for a live site. Website builder The easiest way to create a static website is to use a no-code website building platform like Wix. Wix offers website templates , an intuitive drag and drop HTML editor and web design tools that require minimum technical skills. Content management system There are many examples of these CMS, that were originally developed to organize online content but which can also be used for basic website building and structures. Think WordPress or Drupal as some well-known examples. Features of a static website Most static sites have the following website features : Straightforward navigation Static websites typically link to different web pages via a menu or list, so users can easily find their desired information. Fixed content Static website content will not change unless the owner manually updates it and users will see the same content every time they visit. Limited interactivity Users cannot interact with static websites the same way they would a dynamic website’s real-time content. While they may be less engaging without fancy or interactive design effects, they provide a solid, reliable user experience. How to build a static website in 4 steps Want to learn how to make a website on Wix ? Start by choosing a template, or build it from scratch following our recommended steps: Choose a template for your website Add web pages Get a domain Publish 01. Choose a website template To create a static website, login to your Wix account or sign up and select the right template for your business. Then, tailor the template to match your brand. Here are the most common static website templates: Resume website templates Portfolio website templates Landing page website templates You can also check out these website examples for inspiration. 02. Add web pages In the Wix Editor, select “Add Page,” and choose any customizable page. Prepare text and visual content to add to your web pages. You might want to include an About page and Contact page. Add a title to each new page and play around with the layout to better engage your audience. For example, a split screen layout lets you share an image alongside text. If you are building a highly visual website, use a fullscreen image layout to highlight your images. 03. Get a domain Before you connect your domain, you’ll need to come up with a domain name. You can use a domain name generator tool to help you churn out domain name ideas, but it’s best to mimic or closely resemble your brand name, tone and message. Then, check the availability of your domain name using a domain name search tool. Select a domain extension, also known as top-level domains (TLD), which identify a website’s purpose, owner or geographic location—.org, .com and .net. Once you’re content with your potential domain name, claim it before someone else does. Register a domain name with Wix and connect the name to your static website. With the purchase of a Wix premium plan, receive a free domain name for a year. Make sure to make choosing a safe and secure domain an essential part of your website launch checklist . 04. Publish Finally, click Publish to launch your static website with Wix. Static website examples This consulting site makes a striking impression with a bold, no-frills static design. Aristotle Performance’s website is made up of a handful of clean, direct pages that focus on showcasing the company’s mission, services and leadership insights. Because its core purpose is to communicate expertise and values rather than deliver personalized content, the site remains intentionally static—ensuring every visitor experiences the brand’s message exactly as it was meant to be seen. Check out these other static website examples all built on Wix Empowered Artist : Created by entertainment specialist Jenny Langer, it offers a standout example of how to connect with your niche while providing valuable services, all with a static website. Static websites don't have to be dull or boring, far from it. Full Circle Lawn Care : Static websites can be a highly effective way to showcase your business, they can also be used to promote your business and if needed, help run it too. How to build a static website FAQ What is a static website? A static website is a website that is not generated dynamically and remains fixed. This means that the content of the website is stored on the server as individual files, and the pages are not generated on the fly when a user visits the website. Why should I build a static website? Static websites are faster, more secure and easier to maintain than dynamic websites. They are a good choice for websites that don't need to be updated frequently. How do I build a static website? To build a static website, you need to choose a template, add pages, get a domain and publish. You can choose from many website templates, both free and paid. Once you have chosen a template, you can add web pages with unique titles and content. Then, you can register a domain name. Finally, publish your website to make it available to the public. What are static websites good for? Static websites are a great option for businesses that want more flexibility and cost-efficiency. They are created using pre-rendered HTML files, which makes them faster and more secure than dynamic websites. Static websites are also cost-efficient because they are lightweight and often faster and cheaper to serve than dynamic files. Can I build a static website for free? With Wix, yes you can create a free static website by choosing from hundreds of customizable static templates. What's the fastest way to build a static website? The fastest way to build a static website is using a website builder like Wix. Wix offers drag-and-drop functionality, pre-designed templates and an AI-powered website builder. Are static websites easy to build? Yes. Static websites are generally easy to build, especially for beginners. Builders like Wix offer user-friendly tools and templates, making it simple to create static sites without any coding knowledge. How do I update a static website? It depends on where and how you build your site, using a website builder like Wix, makes a static website easy to access and update. Changes can be made from your site editor and published as needed.

When you're establishing your business online, understanding the difference between a landing page and a website is crucial. Both play pivotal roles but they serve distinct purposes that can significantly impact your online success. In this article, you'll discover the nuances that set landing page examples and websites apart, why each is important and how they contribute to your overall online marketing strategy. You might be wondering why it's necessary to differentiate between the two or how each affects your visibility on search engines. Perhaps you're curious about their roles in conversion optimization or what makes engaging landing page copy stand out. These are some of the key questions we'll explore to give you a clearer picture of how to leverage both landing pages and websites for your business. Understanding these differences is not just about semantics—it's about making informed decisions that can enhance your search engine optimization (SEO) efforts and optimize conversions. Create a website with a website builder  like Wix and you'll get access to hundreds of free website templates , reliable web hosting  and advanced security features . What is a website? A website is a collection of interconnected web pages under a single domain name , typically produced by an individual, group or organization. Think of it as a virtual headquarters where visitors can learn about your company, explore your products or services and engage with content that reflects your brand's ethos. Learn more about what is a website ? The broader purpose of understanding how to create a website for a business can't be overstated. It's the central hub for your marketing efforts, offering potential customers everything they need to know about your business in one place. A well-designed website builds credibility and authority in your industry, serving as a platform for establishing trust with your audience. Key features of a website When it comes to creating a website you'll need to consider its: Navigation : The structure of your website should allow visitors to easily find what they're looking for. Intuitive navigation is key to keeping users engaged and reducing bounce rates. Content : Quality content is the backbone of any good website. It informs visitors, helps with SEO and enhances the user experience. Design : The visual aspect of your website should align with your brand identity and be aesthetically pleasing to attract and retain visitors. What is a landing page? A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, ads from Google, Bing, social media platforms or similar places on the web. Unlike general websites, landing pages have one primary focus or goal, known as a call to action (CTA). This focus makes landing pages the perfect tool for driving specific business or marketing outcomes, such as newsletter subscriptions, event registrations or product sales. They're designed to prompt one desired action from visitors, eliminating distractions and guiding users towards your conversion goal. Essential elements of a landing page It’s important to understand how to create a landing page  that effectively engages visitors. When planning and building it, you should include the following elements: A clear aim : Every landing page should have a single purpose and CTA to direct the user's next step. Engaging copy : The text on your landing page should captivate visitors and encourage them to take action. A simple design : A clean and uncluttered landing page design helps keep the visitor focused on the CTA. Quality visuals : Use images or videos that resonate with your target audience and complement your message. Trust signals : Include testimonials or trust badges to reassure visitors of your credibility. The main differences between a website and a landing page It's important to understand the distinctions between a website and landing page so as to be able to understand which is the right tool for your online marketing strategies . While both are integral to your digital strategy, they serve different purposes and are structured in unique ways to meet those ends. The main differences between these two online assets can be broken down like this: Objective : A website acts as an all-encompassing digital platform for your business, while a landing page is focused on a single goal or campaign. Navigation : Websites offer comprehensive navigation options to explore various content, whereas landing pages limit options to guide visitors toward a specific action. Design : The design of a website reflects the brand's overall image and includes multiple elements, whereas landing pages have a more streamlined design focused on conversion. The context in which user actions take place also varies significantly. On websites, users might browse, learn, and interact with various elements. On landing pages, user actions are more straightforward and goal-oriented—typically to sign up, download or purchase. Conversion goals and SEO implications The primary aim of a landing page is conversion optimization. It's designed to turn visitors into leads or customers efficiently. Websites, while they also aim for conversions, serve broader goals including providing information, fostering community engagement or showcasing expertise. When it comes to SEO, websites have more opportunities to rank for various keywords due to their rich content and numerous pages. Landing pages can be optimized for specific keywords related to the campaign but may not have the same SEO weight as full websites due to their singular focus. So, is a landing page better than a website for SEO? Not necessarily. They each play different roles in your SEO strategy. A well-optimized website can attract organic traffic through multiple entry points while a targeted landing page can boost conversions for specific campaigns. Understanding these differences will help you decide when it's best to use each one in your marketing efforts. Get started with Wix's landing page builder . Do you need a website if you have a landing page? This is a common question among business owners who are evaluating their online marketing strategy. The answer depends on your long-term goals and the nature of your business. While landing pages can be incredibly effective for specific campaigns, they're not a substitute for the comprehensive presence that a website offers. A website is like your online business card , online portfolio and storefront all rolled into one. It's where people go to learn about your company, read content, browse products and get in touch. A landing page, on the other hand, is like a targeted flyer that directs people to one particular action. Learn more: Small business website statistics Here's why both are important: Credibility : A website establishes your business as credible and trustworthy. Content : Websites allow you to provide in-depth information, which can be crucial for B2B businesses or those with complex products or services. SEO : A website gives you the platform to optimize for search engines across a range of keywords and topics. Longevity : Websites can evolve with your business over time, while landing pages might be temporary or seasonal. When to use a landing page vs a website Deciding whether to use a landing page or a website depends on your specific business objectives and the nature of the campaign you're running. Here are scenarios that can help you determine which is more appropriate for your goals: Product launches : Use a landing page when launching a new product to focus customers' attention solely on that item. Marketing campaigns : For targeted marketing campaigns, such as a limited-time offer, some types of landing pages are ideal for driving conversions. Business information : If you're providing comprehensive information about your business, services, or products, a website is necessary. Lead generation : Landing pages are excellent for lead generation efforts, such as downloading an eBook or signing up for a webinar. Brand awareness : To build brand awareness and provide value through blog posts, news updates, or educational content, utilize a website. Get started with these landing page templates . When to use a landing page vs a homepage A homepage is the central hub of your website designed to guide visitors to sections like services, about pages and contact forms. It gives an overview of your business and works for both new visitors and returning customers. A great homepage combines branding, navigation and content to grab attention and encourage users to explore more. It provides clear paths to key information while meeting different user needs. A landing page, on the other hand, focuses on a single goal—like capturing leads, promoting a sale or driving sign-ups. It eliminates distractions such as navigation menus and multiple links, keeping the focus on conversion. Every element is designed to direct visitors toward one action, making landing pages especially effective for paid ad campaigns where a clear, relevant message is key to engagement. User intent helps decide if a homepage or landing page fits your goal. A homepage welcomes a broad audience and guides visitors to different areas. A landing page is more specific—perfect for matching visitor expectations and driving immediate action. Used right, both can be powerful website tools. Landing page or a full website: Practical tips for different industries   Deciding on a landing page or a full website comes down to your business type, goals and how you plan to connect with your audience. Here’s how to figure out what works best for your industry: Ecommerce and retail    For eCommerce businesses, a full website is usually the way to go. You’ll need pages for product categories, a shopping cart and checkout. But when you’re running a promotion or launching a new product, a landing page focused on that offer can be a great way to boost conversions. Landing pages should create urgency and include a clear call-to-action (CTA) for that specific offer, while your website covers everything else. Service-based businesses   Service-based businesses (e.g. salons, cleaning services, consulting) can get a lot out of a landing page if you're focused on one action, like booking a consultation, signing up for a workshop or promoting a discount. But if you offer a range of services, a full website is the way to go. You can include an about us page, service details, customer testimonials and even a blog to share helpful content. Local businesses   For local businesses like restaurants or gyms, landing pages are great for promotions, events or seasonal offers. A full website is a must for sharing your address, hours, reviews and simple ways for customers to reach you or book reservations. It also improves SEO, making it easier for local customers to find you. Portfolios and personal brands   If you're a creative professional like a photographer, artist or designer, landing pages are a great way to promote a project, event or special deal. A full website, on the other hand, gives you space to share your portfolio, bio and blog so people can really understand what you do. It also lets you offer services and include a contact form. Tech and SaaS businesses   For tech or SaaS companies, landing pages are perfect for highlighting features, offering demos or driving sign-ups. Still, a full website is essential to dive deeper into your product, share case studies, add testimonials and include pricing and support pages. SaaS businesses, in particular, gain from multiple pages that explain each feature and benefit in detail. Event-based or promotional campaigns   Event-based businesses like conferences or festivals can create landing pages to promote events, sell tickets and drive registrations. Focus on event details and include a clear CTA. For ongoing events or promotions, a full website might work better to share updates, schedules and event info. Nonprofit organizations   Nonprofits can make use of both. A landing page is great for specific campaigns like fundraising or volunteer recruitment when the goal is to drive donations or sign-ups. A full website is important for sharing your mission, telling your story, including donor stories and keeping people updated on programs and events. Websites and landing pages in action There are a number of scenarios where either asset works: Example 1 A tech company uses a landing page to promote sign-ups for early access to their new app. As demand grows, they create a website to truly represent their developing brand. Example 2 An e-commerce store has a website with multiple product pages but creates a special landing page for their Black Friday sale. Example 3 A consultant uses their website to host a blog and share industry insights while employing landing pages for workshop registrations. Single-page and landing page websites: The best of both worlds   You don’t have to pick between a full website and a landing page—there’s a middle ground. Landing page websites and single-page websites combine the best features, giving you a sleek, action-driven design without unnecessary complexity. A landing page website keeps things simple. Everything you need—about, services, testimonials, contact info—is packed into one scrollable page with a clear call-to-action (CTA) that moves visitors toward a single goal. A single-page website takes it up a notch. It’s still clean and streamlined but offers added flexibility, like anchor links for easier navigation or extra sections like pricing or a portfolio. Landing page vs website FAQ Is a landing page better than a website? It depends on your goals. A landing page is perfect for driving a specific action—like capturing leads or promoting a product. A website on the other hand provides more information, multiple pages and a broader experience, making it great for businesses with a variety of offerings. Can a landing page act as a website? Yes, a landing page can work as a website if you only need a single page to promote a product, service or offer. It won't have the depth or structure of a full website but it can still help you achieve specific goals like running a campaign or collecting leads. Can I have both a landing page and website? Yes. Many businesses use both. A website can provide all the details about your business while landing pages focus on specific campaigns or promotions. This way, you can drive actions while still offering more information elsewhere. Do I need a separate domain for a landing page and website? Not at all. You can use the same domain for both by creating subdomains or paths, like “yourbusiness.com/landing-page.” If you want to keep campaigns separate or try different branding, you could choose a different domain. Can you have a landing page without a website? Yes, you can have just a landing page. This is common for promoting a single product, running special offers or targeting a specific campaign with one focused page to drive conversions. How many landing pages can a website have? A website can have as many landing pages as you need. Each one can be tailored to different campaigns, like promoting products, collecting leads or registering for events. It really depends on the goals you want to hit. What is a landing page definition? A landing page is a single web page focused on one goal, usually tied to a clear call to action (CTA). Unlike a full website with lots of content and navigation choices, landing pages are designed to guide visitors toward one action, like filling out a form or making a purchase.

Ready to let your work shine? Build your portfolio →   Feel like your art deserves more than a cluttered Instagram grid or a forgotten folder on your laptop? A strong portfolio turns your work into a story people can see, feel and remember. It’s how the right audience discovers your talent and how you show them you’re serious about your craft. Here’s how to build an art portfolio that highlights your best pieces, reflects your unique style and gets your creativity noticed. TL;DR: how to make an art portfolio This guide shows you how to create a website  for your art portfolio that attracts clients, galleries or schools. It covers every step: defining your purpose, selecting your best pieces, choosing a website builder like Wix, customizing a template, designing your homepage and organizing your artwork. You’ll also learn how to add contact info, start an online shop, get feedback and keep your portfolio updated. Plus, we'll feature inspiring artist portfolios to spark your ideas and help you shape your creative vision. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. The basic setup is free and lets you put your art online easily. Paid options give you extra tools to make your work stand out, sell more and get noticed. Wix's portfolio features How artists can use Wix portfolios Gallery showcase • Display high-res paintings, drawings or photos with zoom & hover effects • Organize by series, theme or medium • Add sketches, process shots or behind-the-scenes videos Art sales & merch • Sell originals, prints or art merchandise • Run limited editions or print-on-demand • Manage secure payments and shipping details Marketing for artists • Collect fan and collector emails • Send updates about new artworks, exhibitions or sales • Chat live with visitors to take commissions Interactive art media • Embed timelapse videos, studio tours or 360° views • Add interactive galleries or hover animations • Image optimization for faster loading and enhanced visuals Insights & analytics • See which artworks or galleries get the most attention • Understand who’s visiting your site • Track clicks on shop items to optimize sales Social integration • Display your Instagram or other social feeds • Show testimonials from galleries, clients or students • Share new work directly to social media Search & discoverability • Optimize artwork pages for Google and image search • Use AI-assisted SEO suggestions to improve visibility • Use structured data to help your art get found online Exclusive access & memberships • Offer members-only galleries or content for collectors and fans • Share exclusive prints, tutorials or behind-the-scenes material Events & art commissions • Promote exhibitions, workshops or pop-up shows • Accept bookings for commissions or art classes Professional art branding • Use custom fonts, color palettes and layouts to match your artistic style • Ensure mobile-friendly fast-loading galleries What is an art portfolio? An art portfolio is a collection of your best and most representative artwork, curated and presented in a cohesive and professional manner. It serves as a visual representation of your skills, style and creative voice. Traditionally, art portfolio examples would consist of physical copies of your work, such as paintings, drawings or photographs, carefully arranged in a folder or binder. With the rise of technology and digital media, many artists are now choosing to showcase their portfolios online. Online platforms have become increasingly popular, with 31% of young buyers and 37% of new art buyers  purchasing their first-ever artwork online. This indicates a growing trend of art enthusiasts embracing the digital realm to discover and purchase artwork that resonates with them. Ready to build an online portfolio ? Start designing yours today. How to make an art portfolio online Define your purpose   Select your best pieces Choose an online platform Customize a template Design a compelling homepage  Showcase your artwork Add a contact page Start an online shop (optional) Get feedback from others Edit over time 01. Define your purpose The first step to creating a captivating art portfolio is to define your purpose and audience. Ask yourself why are you making a portfolio and who is it for? Your portfolio should have a clear goal, whether it's selling your work, applying for a grant, or showcasing your talent. Consider what they're looking for, what they value and what they expect from an art portfolio. Your portfolio should speak directly to them and highlight the unique aspects of your art. Identify your audience Your audience can vary depending on your goals. Knowing your target audience will help you customize your portfolio so that it resonates with the intended crowd. For example, if you primarily illustrate for children's books, you may want to showcase these pieces prominently in your portfolio. You can focus your portfolio towards: Gallery curators : If you are looking to exhibit in galleries or museums, highlight pieces that display a sense of your overall aesthetic. Potential buyers : Present high-quality images of your pieces and include details on pricing and availability. You may also want to think about including an online store directly on your portfolio site for easy transactions. Art schools : For students looking to apply to art schools, focus on highlighting your artistic range, techniques and development over time. 02. Select your best art pieces When choosing the specific pieces to incorporate in your art portfolio, think about quality over quantity. Pick a range of work that highlights the scope of your distinct approach and abilities. This will give your viewers an idea of what you are capable of as an artist. Keep these concepts in mind when curating your collection: Create a cohesive portfolio Your art portfolio should have a sense of unity and flow. Select pieces with a similar style, color palette or subject matter to make a cohesive collection. Also consider the specific materials and medium of your work and think about the entire story the pieces tell collectively.  Learn more: What to include in a portfolio Common portfolio mistakes Highlight your artistic strengths Use your art portfolio to display what sets you apart from other artists. Be sure to include pieces that demonstrate your technical skills, creativity and notable perspective. This will help others see what makes you stand out in the art world. Look at other portfolios for inspiration Exploring different portfolio website ideas  and art blogs can help you gain insights into what works and what doesn't when it comes to showcasing your own pieces. Seeing other artists' portfolios can help spark new ideas and concepts to incorporate into your own site. Websites like Behance, Dribble, Carbonmade and Coroflot are full of excellent examples of how to present your work in the best possible light and provide another platform to showcase your work. Get started with an AI generated website  today. How to layout an art portfolio : Organize your work by medium, theme or series to take viewers on a visual journey through your creativity. Use clean grids and thoughtful spacing so each piece has room to shine and the eye moves effortlessly across your portfolio. Include sketches, studies or behind-the-scenes shots to reveal your creative process and spotlight 3–5 standout pieces with quick notes on concept, inspiration or approach to give your work personality and make it unforgettable. Learn more about how to build a portfolio for college. 03. Choose a website builder for artists Now that you have curated your artwork, it’s time to pick a website builder  that best suits your goal of displaying your pieces. When it comes to showcasing your art portfolio, drag and drop website building platforms like Wix offer portfolio templates and tools that cater to the needs of an artist's portfolio. Take a look at some of the best website builders for artists  , some of the best portfolio builders and consider the following factors when creating an online art portfolio of your own: User-friendly interface Since you’ve likely spent hours refining your artistic practice and honing in on your overall aesthetic, you want a platform that is easy to use and regularly update content. A user-friendly interface will streamline the process of creating your art portfolio and updating it as needed.  Customization options Having a variety of customization options, like different templates, color schemes and font choices, offers plenty of creative freedom as you carve out your online presence. This allows you to build a distinct portfolio that reflects your personal approach. 04. Customize a template Find a website template  that best suits your style and purpose. When determining your options, go for best portfolio layouts over a personal web page , that will provide you with the website layout you need to share your collection. Your art portfolio should be easy to navigate and engaging. Avoid cluttered layouts or too many distractions that may take away from the main focus–your artwork. 05. Design a compelling homepage Your homepage is often the first impression viewers will receive of your portfolio. It's frequently the most visited by new and returning users, playing a major role in your website experience. The objectives for your homepage should be to engage new visitors quickly and channel them to the right content. To achieve these objectives, include the following elements: An eye-catching banner or slideshow Craft a striking banner or slideshow that will immediately draw visitors in. Slideshows provide a way to add motion to your website, displaying rich content. Introduction and artist statement Include a brief introduction, offering readers a sense of who you are as an artist. You can also write an artist statement to add more context and meaning to your portfolio. Navigation menu Make it easy for viewers to navigate through your portfolio by including a clear and organized navigation menu. This will help them find specific pieces or sections easily. 06. Showcase your artwork The main purpose of an art portfolio is to exhibit your collection, so be sure to display it in the best possible way. Keep the following tips in mind when determining your website design : Organize effectively Create distinct categories highlighting different art techniques, such as abstract, landscapes, portraits, comics, etc. This enables visitors to filter through your art pieces and narrow in on their preferences.  Use high quality images Make sure to use high-resolution images that accurately represent the colors and details of your pieces. To photograph your art, use natural lighting and avoid shadows or reflections. You can use this image resizer  tool to make sure each photo is sized for optimal viewing.  Include relevant details Along with each image, display the title, medium, size and other background information about the piece. Tell engaging visual stories as it helps convey the essence and narrative behind the artwork. You may want to share details about your artistic process and any backstory to the specific piece. This will give viewers a better understanding of your artistic identity and workflow. Consider additional features Depending on your chosen platform, you may have the option to integrate elements such as videos, 360-degree views or zoom capabilities. These can add an extra layer of interactivity and engagement for visitors. 07. Add a contact page Don't forget to build a contact page in your portfolio. This simple addition will make it easier for individuals to get in touch with you. Investing in a business email  and  business phone number  is an easy way to elevate your professional presence. Be sure to have the following: Contact form Email address Phone number Links to your social media accounts Art business name ideas 08. Start an online shop (optional) If you are interested in  selling art online , consider adding an online store  to your portfolio. Having an online store provides the convenience and accessibility that modern buyers seek, allowing them to browse and purchase your artwork from the comfort of their own homes. When creating your shop, make sure to: Write product descriptions For each piece, include a thorough description with the title, medium, size and any other relevant details. You can also write background knowledge or stories behind the creation of each piece. Set up secure payment options Select a platform that offers secure ways to accept payments online . This will ensure the safety of both you and your customers' data.  Offer shipping and handling information Be transparent about your shipping and handling process, including estimated delivery times and any additional fees or policies. This will help manage customer expectations and avoid any misunderstandings.  Tip : You can also start a print-on-demand business to help you make money as an artist . If you’re new to eCommerce websites , check our guide on what is eCommerce  to get started. 09. Get feedback from others Ask someone with experience in creating or evaluating art portfolios, such as an art teacher or a professional artist, to review your work. Outside advice and objective feedback can provide fresh perspectives and help you identify areas for improvement that you may have overlooked. Constructive criticism from knowledgeable sources can be invaluable for refining and enhancing your portfolio. Additionally, they might offer tips on how to present your work in a more compelling way or suggest pieces to include that better highlight your skills. Don’t hesitate to ask questions during the review process to fully understand their feedback and make the most out of the experience. Remember, every critique is an opportunity to learn and grow as an artist. 10. Edit your art portfolio over time Your portfolio should adapt as your artistic style evolves and grows. Regularly updating your portfolio with new pieces can keep your website fresh and engaging for both regular visitors and potential clients. It's important to have external eyes review your site and be open to feedback, as it can provide valuable insights for improvement. Utilize analytics tools like Google Analytics to track popular pages and user engagement, allowing you to focus on the most impactful content. Don't be afraid to experiment and make changes over time. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make an engineering portfolio How to make a tattoo portfolio To make an art portfolio , curate your work like a story that draws viewers in from the first glance. Arrange pieces by medium, theme or series so each section flows naturally into the next and use clean layouts with enough space for every piece to breathe. Sprinkle in sketches, studies or behind-the-scenes shots to reveal how your ideas take shape and add short notes on concept, inspiration or approach to give personality to your work. Learn more: How to make a portfolio Why is it important to have an art portfolio An online art portfolio is a digital collection of your art, typically built on a website hosting  platform. It serves as a central hub for your oeuvre, making it easily accessible to anyone with an internet connection. Here are some key reasons why you need an online portfolio: Gives you artistic freedom An online art portfolio grants you control over how your work is presented. You can curate and organize your web content in a way that best represents your style. This allows you to feature the diversity of your talent, making it easier for visitors to see the full range of your abilities. Maintains an up-to-date presence Your portfolio can be accessed anytime, anywhere—meaning anyone who wants to see your talent can view it at their own convenience. Be sure to regularly update your site with new and improved content, keeping it fresh and relevant. Attracts potential buyers An online art portfolio is an effective way to persuade potential buyers to invest in your art. By showcasing high-quality images of your artwork and including information about pricing and availability, you can entice clients to purchase, or even hire you for a commissioned piece. It facilitates easier communication and transactions between you and potential buyers. Demonstrates your identity as an artist Your online portfolio is a representation of you as an artist. It not only showcases your work but also provides insight into your creative process, inspirations and overall artistic identity. By displaying your art and accompanying it with meaningful descriptions or stories, you can connect with viewers on a deeper level. This helps build your personal brand and establishes yourself as a professional in the art world.  Art school admission requirement  If you're an aspiring artist looking to apply to art schools, having a well-designed online portfolio is a prerequisite  of the admission process. Art schools want to see not only your technical skills, but also your creativity and ability to effectively present your work. An online portfolio is an excellent way to showcase all these elements in one place, making it easier for admissions officers to evaluate your potential as an artist.   Online art portfolio examples Looking for guidance on creating an art portfolio that will make waves in the art community? Check out these Wix-made portfolio websites. They're chosen to inspire and empower you to showcase your talent. LIŔONA Liron Eldar-Ashkenazi has simplified the menu options to make it easier for website users to navigate the entire site. Each gallery image contains titles that, when clicked, open to a unique page with a detailed project description. Zaria Forman Zaria Forman’s homepage opens with a captivating fullscreen photo of her engrossed in her painting. The image serves to highlight the immense size of Zaria's canvas and offers a glimpse into her inspiring vision. Jessie Maxwell Bearden With an Instagram feed on her site, Jessica Maxwell Bearden can showcase more images of her work, grow her followers and ensure that her site is always up-to-date. Timothy Goodman The combination of a cheerful yellow background with black and white text creates a lively contrast, making important aspects of Timothy Goodman's site stand out. Timothy takes the color scheme a step further on his About page, using color blocks to highlight distinct sections that showcase his bio, press images, client list and press. The portfolio website result is a visually appealing design that captures attention and guides visitors through the site. What common mistakes do people often make when creating a portfolio, that I should avoid? Creating a portfolio for the first time can be a little daunting and it’s easy to make mistakes that might prevent your portfolio from accurately reflecting your skills, talents and expertise. One of the most common mistakes is including everything you’ve ever worked on, rather than choosing your best pieces. A cluttered portfolio makes it hard for people to see your strengths. This also means carefully choosing work that reflects the range of skills or experience that you have. Focus on quality over quantity—choose pieces that showcase your skills and align with the type of opportunities you want. Another mistake is not tailoring your portfolio to your audience. If you’re applying for different roles or projects, tweak your portfolio to highlight relevant skills and projects. Very general portfolios can feel impersonal and fail to make an impact. Avoid neglecting the narrative. Your portfolio isn’t just a collection of work; it’s your story. Explain the context behind each piece—what problem you solved, your thought process and the outcome. This makes your work and you much more relatable. Lastly, don’t forget to focus on building a professional presentation — both in terms of how it looks and works. Broken links, typos or clunky navigation can ruin a great portfolio. Test it thoroughly and seek feedback from others. Remember, your portfolio represents you—make it authentic. Let your personality shine through. Other types of websites to create How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make an art portfolio FAQ What should I include in my art portfolio? Your art portfolio should have a variety of your best work, along with relevant facts such as titles, mediums and sizes. You can also write an artist statement and any other additional features that highlight your artistic strengths. How many pieces should I include in my art portfolio? The number of pieces you decide to incorporate will vary depending on your chosen platform and the length of your body of work. Generally, it is recommended to have at least 10-15 pieces to give viewers a well-rounded sense of your style and abilities. Can I use my social media as an art portfolio? While some artists may decide to display their work solely on social media platforms, having a dedicated art portfolio website allows for more customization and a more professional presentation of your art. Additionally, having an online portfolio can make it easier to reach potential clients or employers who may not be active on social media. How do I create an online art portfolio for free? You'll want to choose a user-friendly portfolio website builder, like Wix, which can help you take your portfolio from start to finish with templates and customization options to best display your work. What should I avoid adding to my art portfolio? Avoid adding art to your portfolio that doesn't represent your best work or is unfinished. Also, steer clear of including art that's too similar to other pieces you have in your portfolio. Remember, quality over quantity is key. What should I focus on when creating an art portfolio for College? For a college art portfolio, focus on showcasing your best and most recent work, demonstrating your artistic growth and skills. Include pieces that display your understanding of different mediums, techniques and concepts. Highlight your unique style and potential for growth in a way that aligns with what you've learn from your program. How do I keep improving my art portfolio while making sure it's updated? Keep your portfolio fresh by regularly adding new pieces that showcase your latest skills and growth. Create a schedule for updates, such as adding three new art pieces every month. Continuously experiment with new mediums, techniques and styles to showcase your versatility. It's worth also keeping up with new styles and trends.

Ready to let your work shine? Build your portfolio →  Looking for fashion portfolio examples to inspire your own? An online portfolio is essential for showcasing your work, attracting the right opportunities and expressing your unique style. Portfolio builders like Wix have simplified how to build a website , making it more accessible than ever. With a free website maker , specialized templates, a drag-and-drop interface and tools designed for fashion designers, you can create an amazing site on your own. Below, we’ve curated 12 fashion portfolio examples that highlight different styles, approaches and ways to market your work effectively. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: fashion portfolio examples A standout fashion portfolio isn’t just a showcase of your work—it’s a statement about your creative identity. In this guide, we highlight fashion portfolio examples that blend strong visuals with smart design choices, helping each creator present their style, expertise and personality with clarity and impact. You’ll find inspiration across different fashion niches, plus tips on how to craft a portfolio that feels both personal and professional. Whether you’re a stylist, designer or fashion student, this guide can help you build a portfolio that opens doors and keeps your work top of mind. How we chose the fashion portfolio examples What we looked for Why it stood out High-quality visuals Strong photography and clear presentation of work Unique brand identity A portfolio that feels distinct and authentic Simple, polished layout Easy navigation and clean design that supports the content Clear storytelling About pages, captions or copy that contextualize the work Mobile-friendly experience Seamless browsing on all devices What is a fashion portfolio? A fashion designer portfolio is a curated showcase of your best work and creative journey in the fashion industry. It serves as both a visual resume and a powerful marketing tool that demonstrates your design skills, unique design aesthetic and technical expertise. Learn more: What is a portfolio? You can use it to highlight your versatility, technical proficiency and ability to translate creative vision into wearable designs. For instance, you might display finished products, beautiful fashion illustrations or flat sketches. Additionally, you can document your entire design process, sharing everything from concept mood boards to tech packs to impress potential clients and fashion recruiters. Learn more: Website ideas Portfolio websites 11 best fashion portfolio examples built on Wix Em Kennedy Samantha Tsui Grace Hanley Cecilia Wolf Deanna McNally Elinor Hauser Katherine Alvarez Kelly McKeefrey Zhenying Xiao Remy Lusk Jeanine Clarkin 01. Em Kennedy Infusing her portfolio with sage-green branding, Em Kennedy  brings her personal style and SoCal influence to life. The site effectively separates stills and motion work, showcasing commercial projects for brands like Staples, Cox and Disney. Her background in cultural anthropology and fashion education adds depth to her styling approach. 02. Samantha Tsui Traditional and contemporary join forces in Samantha Tsui ’s striking portfolio, where her East-meets-West aesthetic unfolds through full-screen imagery of her collections. The dark, elegant interface highlights her architectural silhouettes and intricate prints, while clear navigation makes her “Lilies under the Moonlight” and “Blue Porcelain” fashion projects easily accessible.  03. Grace Hanley At the intersection of sportswear and sophistication, Grace Hanley ’s portfolio employs a clean grid layout to showcase her activewear designs for Tommy Hilfiger. The minimalist black-and-white interface effectively organizes her work into distinct categories while maintaining a professional, contemporary aesthetic.  04. Cecilia Wolf Cecilia Wolf ’s website artfully presents her Fashion Institute of Technology (FIT) thesis collection through a combination of runway photography and press coverage. The portfolio’s elegant navigation system allows visitors to explore her fabric manipulation techniques and embroidery work while maintaining focus on her innovative approach to traditional tailoring. 05. Deanna McNally Deanna McNally ’s portfolio site leads with striking collection imagery that embodies her “making the ordinary extraordinary” philosophy. The clean, modern aesthetic effectively showcases her sustainable “Collageable” thesis collection, while the straightforward navigation allows visitors to quickly learn about her technical skills and industry experience.  06. Elinor Hauser Dark and dramatic describes the first impression of Elinor Hauser ’s portfolio, where her diverse skill sets come together. From detailed fashion illustrations of six distinct collections to comprehensive documentation of her Tommy Hilfiger internship, the intuitive navigation lets visitors explore her creative and technical expertise in menswear and womenswear design. 07. Katherine Alvarez Katherine Alvarez’s portfolio website artfully balances editorial photography with technical expertise through her “Da Capo” collection. The clean, gallery-style layout effectively showcases both professional work (technical flats, trend analysis) and creative projects, while the dramatic fashion photography against ethereal backgrounds demonstrates her artistic vision.  08. Kelly McKeefrey Versatility defines Kelly McKeefrey ’s digital presence, with a portfolio that spans styling, visual merchandising and travel photography. The minimalist layout lets her creative vision shine through curated fashion editorials and retail displays, while her background in fashion merchandising at SUNY Buffalo State College and communications at FIT informs her sophisticated aesthetic. 09. Zhenying Xiao From costume design to streetwear, Zhenying Xiao ’s comprehensive portfolio masterfully presents her range through clearly organized sections. The clean, dark interface draws focus to her signature “Ethereal Mystique & Radiant Flora” collection, while integrated technical specs and sketches demonstrate her comprehensive design process. The site’s intuitive navigation effectively highlights both her creative concepts and technical expertise. 10. Remy Lusk Remy Lusk ’s portfolio site effectively combines whimsy and professionalism through its signature pink branding and intuitive layout. The site thoughtfully organizes her diverse fiber arts work, from handmade knitwear to pattern designs, while her shoppable portfolio showcases both creativity and commercial viability. 11. Jeanine Clarkin Culture and couture intertwine in Jeanine Clarkin’s portfolio, where her role as a pioneering Māori fashion designer shines through a clean, gallery-style layout. The website seamlessly integrates her contemporary collections, “Te Aho Tapu Hou” exhibition documentation and eCommerce platform while highlighting her role as a fashion activist championing indigenous design and sustainable practices. How to design your fashion portfolio website You can tell your own color story by designing a fashion portfolio website that reflects your unique aesthetic. 01. Set your website foundation While there are several options for creating your site, a website builder  like Wix that specializes in portfolio websites makes it easier. In fact, Wix even offers an AI website builder  to help you create your site quickly.  Explore some of the best fashion website builders out there. After choosing where you want to build your website, make a domain name search , look up web hosting ( free web hosting , if possible) and start website development . Learn more: Domain name Website infrastructure Website title Web page Website traffic Web address URL Web server 02. Design with purpose Select a template for your online portfolio  that aligns with your aesthetics while prioritizing straightforward navigation and fast loading times. Study examples of fashion portfolios to understand effective layouts and features. Focus on creating essential pages that every online fashion portfolio needs: Homepage with featured work Portfolio gallery with categories About page with your story Contact information 03. Organize your work Create distinct sections that showcase different aspects of your talent. Your navigation should guide visitors naturally through your collections, technical designs and commercial projects. Remember to organize your web content  hierarchically: Latest collections first Best work prominently featured Clear categories for different styles 04. Launch and optimize Before going live, test your site thoroughly across all devices. Ensure images load quickly and navigation works seamlessly on both desktop and mobile.  Consider how to monetize a website  through e-commerce integration if selling designs directly. Finally, implement proper website management  practices to maintain your site's professional appearance and functionality. Learn more: How to create an online portfolio Types of websites Web design portfolio examples What is web design ? What to include in a fashion portfolio A strong fashion portfolio highlights your creativity, technical skills and design process. Focus on these key elements to make your work stand out: Curated projects: Select up to 10 of your strongest, most cohesive projects that best demonstrate your abilities. Focus on quality over quantity to make a clear impact. Inspiration and concept development: Use mood boards and research materials to show your creative process. Mood boards can highlight key inspirations, color palettes, fabrics and design elements, while collages, notes and concept sketches demonstrate how your ideas develop. Design and technical work: Include both artistic illustrations and detailed technical flats. Add tech packs with information on stitches, seams and construction, and showcase your digital skills in programs. Finished products: Display high-quality photographs of your completed garments, whether from editorial shoots or lookbooks. Include before-and-after photos from fittings to demonstrate problem-solving and attention to detail. Specialized skills: Highlight unique techniques like hand-stitching, beading or fabric manipulation. If you have photography skills, include a small section to showcase how this complements your fashion work. Fashion design portfolio tips Creating a standout fashion design portfolio requires a strategic blend of creativity and professionalism. Here are a few tips for creating an impressive portfolio: Document your full design process: Transform your creative journey into a compelling narrative. Include everything from initial inspiration to final execution. Strong portfolios feature mood boards, sketches, pattern work and construction details. Invest in professional photography:  Make every image count. Your portfolio demands magazine-quality photography that showcases your work at its best. Combine editorial shots, professional photos and styled lookbooks. Create user-friendly, strategic navigation: Design your portfolio’s structure with intention. Guide visitors through your work using clear categories and logical progression. Organize projects to highlight your strengths while ensuring easy access to all content. Develop a strong brand identity:  Craft a distinctive visual style that sets you apart. Your portfolio’s design should reflect your aesthetic vision while maintaining professional polish. Showcase professional growth:  Curate your work strategically to demonstrate evolution. Feature projects that highlight both commercial success and creative innovation. Include collaborations, press features and industry recognition. Make your portfolio responsive:  Ensure fast loading times and flawless functionality across all devices, including mobiles and tablets, as over 60% of internet traffic  originates from mobile devices.  Craft an impactful bio:  Tell your story with purpose and precision. Write a bio that clearly communicates your design philosophy and expertise. Focus on achievements and specializations that matter to your audience. Fashion portfolio examples FAQ How to prepare a fashion portfolio? Curating your best work is key to creating a standout fashion portfolio. Choose projects that showcase your unique skills, style and perspective. Organize them into clear sections and invest in professional photography to present your designs in the best light. By using Wix, one of the best portfolio website builders , you can create a polished digital fashion portfolio without much effort using its customizable templates made specifically for fashion designers. What does a fashion portfolio include? A strong fashion portfolio typically includes up to 10 curated projects that demonstrate the breadth of your abilities. You can showcase your best work, such as finished products, editorial images, fashion illustrations and technical sketches. Beyond that, include an About page summarizing your background and design approach, along with contact information. How do I write About Me in a fashion portfolio? Your About Me section should introduce you as a fashion creative and communicate your unique design philosophy. Open with a strong statement about what drives and inspires you—whether you’re an in-house or freelance fashion designer. Briefly summarize your professional fashion design career, highlighting key achievements and explaining how your background informs your work. Aim for a clean layout and engaging visuals that reflect your personality and style.

Turn your ideas into a website you love with Wix →   Creating a vacation rental website is essential for property owners looking to maximize their direct bookings and reduce reliance on third-party platforms OTAs (online travel agencies) like AirBNB and VRBO. By cutting out the middleman, you and your guests can save money and you also avoid issues surrounding disputes on OTAs. The vacation rental market is projected to rea ch USD 256.31 billion by 2030 , off ering property owners with a strong website huge growth and revenue potential. Whether you are a single property owner, run a bed and breakfast with several rooms, villa with multiple apartments or a small hotel, investing in a business website is crucial for boosting your direct bookings. This guide will walk you through the key components of how to build a website  for your vacation rental to help you attract more visitors, showcase your property beautifully and provide an easy booking experience for your guests. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a vacation rental website Building a successful vacation rental website starts with showcasing your properties and making booking effortless for your guests. With the right website builder, you can create a mobile-friendly site with high-quality photos, clear property descriptions and a simple booking system. Add guest reviews and search filters to help your visitors find their perfect stay. By focusing on these essentials, you can attract more bookings, build trust and make your vacation rentals stand out online. What makes a great vacation rental website To create a website that truly works for you and your guests, focus on features that make browsing and booking easy, informative and trustworthy. Here are the top five features that make a vacation rental website shine: Feature Why it matters High-quality photos Captures attention and highlights your property Clear property descriptions Sets guest expectations and improves bookings Easy booking system Simplifies reservations and payments Mobile-friendly design Ensures seamless browsing on any device Guest reviews Builds credibility and trust with potential guests What is a vacation rental website? A vacation rental website is an online platform that showcases a property or properties available for rent, similar to a hotel booking website . It includes key information such as location, amenities, pricing and availability and allows guests to make direct bookings. These types of websites  are typically owned and managed by individual property owners or small rental management companies.  How to make a vacation rental website in 10 steps Create a vacation rental brand Pick a domain name and host Choose a website builder and template Design your vacation rental website Add key pages and navigation List your vacation rental properties Integrate booking and payment functionality Start a blog (optional) Perform search engine optimizations (SEO) Market your vacation rental website 01.  Create a vacation rental brand Before you start building your vacation rental website, it’s important to establish a strong brand that effectively represents your vacation rental. Consider the unique features of your property, the experience you want to offer guests and the overall message you wish to convey. This includes: Choosing a brand name: Pick a name that is easy to remember, relevant to your property and unique. It should also be available as a domain name. If you need help coming up with ideas, try  business name generators  for inspiration. Identifying your target audience: Determine the type of guests you want to attract and tailor your branding  and messaging accordingly. Defining your unique selling points: Highlight what sets your vacation rental apart from others in the area, whether it’s location, amenities or special features. Creating a logo: Design a logo that reflects your brand and can be used on your website, social media and marketing  materials. Learn how to create a logo  for your vacation rental business and get started with the Wix logo maker .  02. Pick a domain name and host Your  domain name  is your online identity, serving as the digital face of your vacation rental. It represents your property in the vast online marketplace. When selecting a domain name, choose one that reflects your rental's unique charm and is easy to remember and spell. This helps potential guests find and remember your listing, enhancing your online visibility and attracting more bookings. Choose a great domain name by following these tips: Keep it short and memorable. Steer clear of numbers, hyphens or tricky spellings. Opt for a domain extension that fits your location or industry, like .com, .rentals or .vacation. Do a domain name search  to check if it’s available and doesn’t conflict with any trademarks. First time creating a domain? Learn more about  what is a domain  and its role in your vacation rental website appearance. Reliable hosting is the foundation of a successful vacation rental listing. By using a trustworthy hosting website , you can make sure your digital doors are always open and inviting, allowing guests to book your property anytime. Here are some key considerations when selecting a hosting platform: Server speed : Guarantee fast loading times for your website Uptime  guarantees : High uptime percentages minimize website downtime and maintain  site reliability . Security features :  Website security  measures protect your  website privacy  and visitor data. Scalability  options : Allows your website to grow and handle increased traffic over time. Tip:  When you build a website with Wix, you’ll get  free website hosting . 03. Choose a website builder and template Next, you’ll need a website builder  that offers website templates  designed specifically for your industry. Choose a platform that’s easy to use and provides all the tools you need to create a professional-looking site. Wix offers many options, including apartments and hostels website templates  with built-in features such as booking forms and property galleries. Look for a template that complements your property's style and ambiance, reflecting the experience you offer guests. Consider the following web design  tips: Keep it simple:  Avoid cluttered layouts and overwhelming graphics. Keep things clean and easy to navigate. Use high-quality images:  Showcase your property with stunning photography that highlights its best features. High-quality, professional photos are essential for showcasing properties and attracting more bookings. Include clear calls-to-action (CTAs):  Make it easy for visitors to book by including visible CTAs throughout your site. Utilize negative space:  Leave room around important elements of your website, drawing attention to them and creating a more visually appealing website layout . Ready to create your vacation rental website?  Get started with an  AI website builder  today. 04. Design your vacation rental website Now comes the fun part - designing your website. Use your brand elements and selected template to create a visually appealing, user-friendly site. To capture your unique vacation rental brand and personalize your website design , consider the following: Change the color palette : Customize your website color scheme  to match your rental's vibe. Avoid irritating and tacky colors; opt for calm and inviting tones to create a pleasant experience for potential guests. Pick a font : Choose typography  that is easy to read and aligns with your branding. If your rental conveys professionalism, go for a classic and clean font. For a more playful and creative atmosphere, consider using a unique and modern font. "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 05. Add key pages and navigation Your vacation rental website should include several essential web pages  that provide visitors with all the information they need to book your property. Create a clear site navigation  menu that makes it easy for visitors to explore your website and find the information they need. Use the list of pages when planning your vacation rental website: Homepage :  Highlight the essence of your property and brand with a captivating overview. Offer potential guests a warm and inviting introduction, providing a glimpse into the unique and special experience your vacation rental offers. Include special offers to attract and engage guests, providing them with exciting incentives to book their stay. About page:  Share the rich story behind your vacation rental, diving into its history, architectural features and what makes it stand out. Discuss your journey, the inspiration behind creating this haven and how it has evolved over time. Connect personally with guests by letting them see the passion, dedication and care you have invested in every detail of your property. Property listings:  Showcase your properties in detail, with engaging and vivid descriptions, stunning high-resolution photos, transparent pricing, availability calendars and straightforward booking options. Highlight unique amenities and nearby attractions to make each listing appealing. Make it easy and intuitive for guests to explore and choose the ideal stay that meets their needs and expectations. Booking page:  Offer a seamless and hassle-free booking experience with an intuitive and friendly user interface . Allow guests to book directly and securely, with transparent pricing, any available discounts and detailed payment options. Provide reassurance with a secure payment gateway and excellent customer support, ensuring guests feel confident and stress-free while planning their trip. Contact page:  Provide essential and easily accessible contact details for inquiries and assistance. Make it straightforward for guests to reach out via multiple channels, including business email , business phone  or an online form . Consider adding a live chat option for immediate support, enhancing guest satisfaction and engagement. Terms and conditions page:  Clearly outline and define comprehensive booking terms and conditions, covering all aspects such as cancellation policies, payment details, house rules and any special requirements. Equip guests with all necessary information before they reserve, ensuring transparency and understanding to avoid any misunderstandings. Reviews page:  Encourage guests to read and leave detailed reviews about their stay, sharing their experiences and highlighting memorable moments. Positive feedback can significantly influence potential guests, providing social proof and boosting confidence in your rental. Display testimonials prominently and consider responding to reviews to show appreciation and dedication to guest satisfaction. Blog page:   Create a blog  to share valuable insights, tips and updates about the vacation rental industry or your specific destination. Drive traffic to your site and improve search engine rankings with informative and engaging content. Discuss local events, travel trends and provide practical advice to help guests make the most of their stay, establishing your site as a trusted resource. “When you’re unsure where to start, don’t reinvent the wheel. Get inspired and explore website examples in your niche to see what’s trending, what works and what you can adapt to fit your own brand personality.” - Yarin Singolda, PMM at Wix For more inspiration, check out homepage design examples , contact us page examples , and about us page examples  to see how others showcase their business and engage visitors effectively. 06. List your vacation rental properties Once you have created your vacation rental website and designed essential pages, it's time to list your vacation rental properties. Be sure to add all the important information so your guests get a good feel of your property and know exactly what kind of accommodation you offer. Consider including the following elements in each listing: Property name:  Choose a catchy and memorable name that reflects the essence of your property and brand. Property description:  Provide a clear and detailed overview of your rental, highlighting its best features, unique amenities and what makes it an exceptional stay for guests. Location :  Include specific and accurate location details to help guests understand the neighborhood, nearby attractions and how to get there. Capacity :  Specify the number of guests your property can accommodate, including available bedrooms and other sleeping arrangements. High-resolution photos:  Use professional photography to showcase every aspect of your property accurately. Consider investing in drone or 360-degree photos to provide a comprehensive view and give guests a better feel for the property. Use a photo resizer  tool to optimize the photos for different platforms. Pricing and availability:  Be transparent with your pricing, including any additional fees or taxes. Provide an up-to-date calendar to show availability and allow guests to book directly through your website. Unique amenities:  Highlight special features such as a pool, hot tub, beach access or stunning views that make your rental stand out from others in the area. Nearby attractions:  Mention popular local attractions, activities and restaurants that are easily accessible from your rental. This can help guests plan their stay and add value to their experience. Booking options:  Make it easy for guests to reserve their stay with clear online scheduling   options and a seamless checkout process. Guest reviews:  Display previous guest reviews to provide social proof and build trust with potential guests. Encourage guests to leave reviews after their stay for future visitors to see. House rules :  Clearly outline any important house rules or policies to ensure guests have a pleasant and safe stay. Quiet hours, smoking and pets are some examples of things you might want to mention. Cancellation policy : Clearly state your cancellation policy to avoid any misunderstandings with guests. Consider offering flexible options during uncertain times or peak travel seasons. 07. Integrate booking and payment functionality To create a seamless booking experience for your guests, it's essential to integrate booking and online payment processing  functionality into your vacation rental website. This will allow guests to easily reserve their stay and make payments directly on your site, reducing the risk of any errors or delays. Consider using a reliable and secure online booking system that offers features such as: Availability calendars:  Display real-time availability for each property, making it easy for guests to see when the rental is available. Online reservations:  Allow guests to book their stay with just a few clicks, without having to leave your website. Secure payment processing:  Use a trusted payment gateway to process transactions securely and protect guest data. Guest profiles:  Create guest profiles to store important information and make the booking process more efficient for returning guests. Automated email confirmations and reminders:  Send automated emails confirming reservations, reminding guests of upcoming stays or requesting reviews after check-out. Simplify the checkout process as much as possible by reducing the number of steps and required fields. – Letícia Fernandes, Head of institutional marketing at Pagar.me and Stone. 08. Start a blog (optional) Starting a blog  can give your vacation rental website a personal touch, establish your authority in the industry and most importantly, it will help guests to find your website through search engines. A blog allows you to share helpful and engaging content with potential guests, drive traffic to your site and improve search engine rankings. Consider writing about topics such as: Local attractions:  Share information about popular tourist spots, hidden gems and upcoming events in your area. This can help attract visitors who are searching for information about your destination. Travel tips:  Provide practical advice on things like packing essentials, transportation options or budget-friendly activities. This can help guests plan their trips and make the most of their stay. Design inspiration:  Showcase unique design elements of your property or provide tips on how to decorate a vacation rental. This can help give potential guests an idea of what to expect and attract them to your rental. Industry updates:  Share news and updates about the vacation rental industry, such as new trends, regulations or marketing tips. Guest experiences:  Feature guest reviews or stories from past visitors to show the positive experiences others have had at your property. This can also help build credibility and trust with potential guests. 09. Optimize your site for SEO Search engine optimization (SEO) is vital for improving your vacation rental website visibility and attracting organic traffic. By implementing SEO features , you can increase your website ranking on search engine result pages, driving more potential guests to your vacation rental. Consider the following best practices: Start with keyword research:  Identify the keywords potential guests use when searching for vacation rentals in your area. Understand local search trends and weave these keywords into your website content, titles and meta descriptions to boost visibility. Create quality content:  Share valuable insights or travel tips regularly on your site. Use relevant keywords naturally to keep the content engaging and reader-friendly. Build backlinks:  Forge connections with websites and local businesses, like tourism boards or travel bloggers, to earn backlinks. These links can enhance your search engine rankings and online credibility. Utilize local directories:  List your vacation rental on popular local directories like Google My Business, TripAdvisor and Yelp. This increases your online presence and helps guests find authentic reviews and detailed information. Design mobile-friendly:  Make sure your website is mobile-friendly with clean layouts and easy navigation. Quick load times are crucial as many travelers book trips via smartphones. Improve page speed:  Optimize your website's loading speed to improve user experience  and search rankings. Use tools for image compression, browser caching and reduce server response times for better performance. 10. Market your vacation rental website Creating an attractive and user-friendly vacation rental website is only half the battle; you also need to promote it effectively to attract guests. By engaging with your audience through different channels, you can increase visibility and drive more traffic to your site, ensuring it reaches its full potential. Consider the following marketing strategies : Use social media marketing :  Share photos, videos and updates about your vacation rental on popular social media platforms like Facebook, Instagram and Twitter. Consider using hashtags and location tags to reach a wider audience. Collaborate with influencers:  Partner with travel bloggers or influencers in your niche and offer them a complimentary stay in exchange for promotion on their channels. Email marketing :  Collect email addresses from guests who have stayed at your property or expressed interest in booking. Use email marketing tools  to send out newsletters, promotions or personalized offers. Invest in paid advertising:  Consider using paid advertising options like Google AdWords, Facebook Ads or Instagram Ads to target potential customers and increase website traffic. Partner with local businesses:  Forge partnerships with local businesses such as restaurants, tour companies or car rental agencies. Offer special discounts or packages for their customers who also book a stay at your vacation rental. Vacation rental website examples If you need inspiration and website ideas  for your vacation rental site, check out these examples of successful vacation rental websites built on Wix. They showcase how you can use different features and design elements to create a unique and professional website for your vacation rental property. The Gardeness The Gardeness  website is a testament to exquisite design, featuring high-quality images that immediately captivate visitors and convey the serene, wellness-focused ethos of the brand. Its clean, modern layout is both visually appealing and functional, ensuring that users can navigate the site effortlessly. Strategically placed calls-to-action that encourage further exploration and facilitate easy booking. The overall aesthetic exudes tranquility, perfectly mirroring the holistic well-being focus of The Gardeness. New Mexico Tipis The  New Mexico Tipis  website draws visitors in with its design aesthetic, featuring high-quality images, a clean layout and rustic color scheme that beautifully reflects its unique glamping offerings. The intuitive navigation allows users to easily explore the site, with strategically placed calls-to-action that guide them toward booking. Separate pages dedicated to local attractions and policies offer thorough insights, ensuring that essential information is readily available. The well-designed product pages offer detailed descriptions and high-quality pictures of the accommodations alongside clearly laid out fees. Seaside 4212 The Seaside 4212  website impresses with its clean and modern design, perfectly capturing the essence of a tranquil beachfront getaway. The homepage features a convenient map for easy location reference, ensuring potential visitors can readily visualize their destination. Seamless booking integration is achieved through Wix Hotels, simplifying the reservation process for users. High-quality images and detailed descriptions of the beachfront condo enhance the site's appeal, showcasing the luxurious amenities and breathtaking views of the Gulf of Mexico. A dedicated reviews page offers authentic feedback and experiences from previous guests, further enhancing the condo's credibility and appeal. Together, these elements convey a sense of relaxation and luxury, aligning with the brand's commitment to providing an exceptional vacation experience on the Alabama coastline. What to include in your vacation rental website Here’s your checklist for what to include in a vacation rental website: Booking engine : Let guests check availability, choose dates and make secure reservations right from your website. High-quality photos : Show off your property with professional images that capture its best features. Detailed property descriptions : Share key details like location, amenities, rates and availability to help guests book with confidence. Guest reviews and testimonials : Build trust by featuring positive feedback from past visitors. Local recommendations : Add a 'things to do' section with tips on activities, restaurants and must-see spots nearby. Contact information : Make it easy for guests to reach you with a phone number, email and contact form. Mobile-friendly design : Ensure your site works seamlessly on smartphones and tablets for on-the-go bookings. Special offers : Highlight discounts or exclusive deals to encourage direct reservations. Clear call-to-action buttons : Use 'book now' or 'check availability' buttons that are easy to find and click. About us page : Share your story to create a personal connection with potential guests. Why do you need a vacation rental website for your business? Having a vacation rental website allows property owners to take control of their bookings, reduce reliance on third-party platforms and provide a personalized experience for potential guests. By having your own website, you gain the following benefits: Boost direct bookings:  By having your own website, you can attract more potential guests and encourage them to book directly with you instead of through third-party platforms. This not only saves you money on booking fees but also provides a more personal and direct connection with your guests. Increase visibility:  With the rise of online bookings, having an online presence is essential for any business. Having a professional website allows you to showcase your property and make it more visible to potential guests who are searching for accommodations. Build trust:  A professional website gives your vacation rental business credibility and builds trust with potential guests. It also allows you to display reviews from previous guests, increasing the likelihood of future bookings. Stand out from competitors:  Having a well-designed and user-friendly website can help you stand out from competitors in your area. It allows you to showcase unique features and amenities of your property, giving potential guests more reasons to choose your vacation rental. Control over the booking process:  With a vacation rental website, you have complete control over the booking process. You can set your own policies, manage availability and rates and communicate directly with guests to ensure a smooth booking experience. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a veterinary website How to make a website for bookkeeping How to make a nutritionist website How to make a vacation rental website FAQ Do I need to have technical knowledge to create a vacation rental website? While some technical knowledge can be helpful, it is not necessary to create a vacation rental website. There are many no code website builders  and templates available that make it easy for anyone to design and launch their own website without coding experience. How much does it cost to create a vacation rental website? The cost of creating a vacation rental website can vary depending on the method you choose. Using a website builder or template can range from free to several hundred dollars per year, while hiring a professional website designer  can cost more. It's important to consider your budget and needs when deciding which option is best for you. How often should I update my vacation rental website? It's important to regularly update your vacation rental website to keep it relevant and engaging for potential guests. This could include updating photos, adding new information or amenities and refreshing your content. A good rule of thumb is to do a full review and update at least once a year. However, if there are any major changes or updates to your property or policies, you should update your website immediately. Can I track the performance of my vacation rental website? Website builders, like Wix, have built-in website analytics  tools that allow you to track the performance of your site. This includes tracking website traffic, conversion rates and other important metrics. You can also integrate with Google Analytics for more in-depth data analysis. Do I need a separate website for each vacation rental property? It is not necessary to create a separate website for each property unless you have significantly different target audiences or branding for each property. You can showcase multiple properties on one vacation rental website by using categories or filters to differentiate them. Can I integrate my Wix vacation rental website with a third-party booking system? Discover apps like Vacation Rental Booking Engine in the Wix  App Market . Seamlessly integrate with popular systems like Airbnb, Booking.com and VRBO to manage your bookings all in one place. This not only enhances your guest experience but also lets you appear on third-party platforms while offering direct bookings through Google.

Turn your ideas into a website you love with Wix → With rising mortgage costs and strong demand, more homeowners are remodeling instead of buying new. If you're in construction, learning how to create a website    is essential for reaching this growing market. Your site doesn’t just display past projects—it builds trust, answers client questions, and brings in new leads. Starting a business  in construction, or already working as a contractor? This guide will walk you through building a construction website that helps you stand out, get hired, and grow your reputation. Make a construction website today and highlight your projects professionally. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: how to make a construction website A good construction website helps you get found, build trust and bring in more jobs. It should be easy to navigate, mobile-friendly and focused on what your audience needs—clear service info, high-quality photos, reviews and ways to reach you fast. Add contact forms, estimate requests and online scheduling so people don’t have to jump through hoops to hire you. Update your site often, use local keywords and include extras like a blog or downloadable checklists to stay relevant and useful. With a website builder like Wix, you can launch fast, manage everything in one place and actually grow your business without getting stuck on the tech. Website features by construction business type Construction business type Smart website features to include General contractor Project gallery, service area map, quote request form, client reviews Home renovation Before-and-after photo sliders, blog with renovation tips, downloadable budgeting checklist Custom home builder Virtual home tours, design inspiration gallery, detailed service descriptions, testimonials Commercial construction Case studies by industry, downloadable capability statement, contact form with RFP upload Roofing Damage gallery, seasonal maintenance tips, inspection booking tool Landscaping Outdoor project portfolio, seasonal service highlights, estimate form Kitchen and bath remodeler Room-specific galleries, video walkthroughs, design consultation scheduler Green building contractor Certifications badge section, blog on sustainable practices, downloadable materials list Restoration and repair Emergency contact banner, insurance claim assistance page, before-and-after visuals What is a construction website? A construction website serves as a digital storefront and portfolio, allowing you to engage with prospective clients even when they aren't physically visiting a showroom. It's formatted to help visitors learn about your services, request quotes and envision how you can transform their living spaces.  More and more people are turning to the internet for their research, especially when it comes to finding construction services. A visually appealing and intuitive website needs to be a part of your marketing strategies . It can be the deciding factor for potential clients who are comparing your services with your competitors. Learn more : How hard is it to make a website Construction company website template (Industrial) How to make a construction website in 8 steps Decide your website’s purpose Buy a domain name and web hosting Choose a website builder Add projects and images Incorporate lead management tools Highlight your credibility Market to a local audience Maintain your construction website 0 1. Decide your website’s purpose  According to Adi Huri, head of product and creative director of Wow! at Wix: “Just as us humans, every website has its own needs. Try to define what those are and what goals you’d like to achieve in order to create a successful website that is truly original.” Before you start planning your website, you should determine its purpose. Do you want to exhibit your projects, generate leads, or both? A clear understanding of what you want to achieve will help guide the website design  and content creation process. Your website should be tailored to your ideal audience's preferences and needs. For instance, if your construction company specializes in luxury homes, your website should reflect the high-end aesthetic that homeowners are searching for. Consider these tips as you think about web design: Target audience:  Understand your customers, their preferences and pain points. Conduct research to identify what they're searching for when looking for construction services.  Clear value proposition:  Convey the distinctive attributes that differentiate your construction company. Emphasize your unique qualities, expertise and the solutions you offer. Easy to navigate:   Site navigation  should be simple and easy to follow and the important information should be readily accessible. Content relevance:  Craft web content  that directly speaks to the questions and concerns of your audience, whether it involves construction services, project timelines or cost estimates. Additionally, the following tools can help engage your audience and make your website stand out: Testimonials and case studies:  Add references from happy customers and case studies of successful projects. Real-life stories help form trust and legitimacy. Clear call to action (CTA):  Simplify the process for website users to take the next step, whether it be requesting a quote, scheduling a consultation or subscribing to your newsletter. Mobile-friendly design:  Make sure your website appears and operates smoothly on all devices, ranging from desktops to smartphones. Since many clients browse and complete transactions using mobile devices, responsiveness is vital. Regular updates:  Highlight recent work, awards and industry certifications to demonstrate that your business is still active and thriving. Learn more: What is web design? Construction company website template (Bold) 02. Buy a domain name and web hosting A domain name  is the address visitors use to access your website and web hosting refers to the server where your website files are stored. The domain name helps users to easily find and interact with your website, while web hosting ensures that your website is securely stored and accessible to users. It's best to keep domain names simple and easy to remember. Let Wix's domain name generator  assist you in generating names based on your company name or relevant keywords related to your construction services.  When selecting a web host service, think about storage space, bandwidth, website security  measures, web hosting cost and add-ons. With Wix's paid plan, you'll get a domain name, free hosting and a drag and drop website builder  to kickstart your virtual presence.  Learn more about what is website hosting  and its role in your website reliability . 03. Choose a website builder A  website builder , like Wix, simplifies the process of creating a construction website by providing user-friendly tools and templates. It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Using an AI website maker  like Wix's unique chat-based AI tool can enhance the website creation process, resulting in a customized construction website that caters to your individual requirements. Learn more: How to design a website with AI and best AI website builders . Select templates Once you've chosen your website builder, it's time to design your construction website. Wix offers an array of customizable services and maintenance website templates  suitable for various types of websites , including construction (see these construction website templates ). Start by finding a template that aligns with your company's brand and vision. From there, you can add your company's logo and key website features. Tip:  Learn how to design a logo  and use a construction logo maker tool to create the perfect construction logo for your company.  Commercial construction firm website template (Professional) Intuitive navigation When you create a website , it's essential to outline an intuitive navigation system. When viewers can effortlessly find what they need, they’re more likely to stay on your site, explore your services and reach out. Place the most critical pages in your site's header menu and create a clear hierarchy to lead them through your site. Here are some web pages  that should be included on your construction website. Homepage Your homepage  is the first impression that visitors will have of your company. Aside from showcasing your construction slogan , logo and branding, the homepage should also have a brief overview of your services, project gallery, contact information and call-to-action buttons. About us page The About Us page is a chance to introduce readers to your company's history, values and team. Make sure to include a headshot, title and bio for each team member. It helps build trust and shows the human side of your business. Emphasizing the skills, experiences and passions of your team members shows the diverse experience that they will have at their disposal if they work with your company. Services page When it comes to construction, there's a wide range of services available. Individuals searching for a construction company usually have specific services in mind. That's why your services page should feature a comprehensive list of the construction services you offer, along with pricing. Make sure to present them in a way that features their benefits and how they solve problems for your focus audience. For example, if your experience lies in residential builds, spotlight services such as custom homes, home additions, outdoor living spaces and basement renovations. If you offer a unique product or installation service, emphasize its distinctive attributes that set it apart from others in the market. Contact page Your contact page should display all the ways that future customers can reach out to you. You can also include a contact form for future clients to fill out with their project details. Here are the key points to include: Phone number Business email address Physical location/showroom if you have one Map of your service area Links to your social media channels Hours of operation Contact form Construction & Repair Services website template (Dark) 04. Add projects and images Adding a project gallery or portfolio page to your construction website allows viewers to explore your work and find projects that meet their needs. Homeowners or clients  are eager to see examples of your work and envision their own experience. It helps them to picture how your skills can translate into successful outcomes for their own projects. When using images, you should also write detailed descriptions that not only present the final product but also highlight the challenges you faced during the project. By explaining the obstacles you encountered and the innovative solutions you implemented, you demonstrate your problem-solving skills. Crafting compelling content generates more views and boosts your website's search engine ranking. Construction company website template (Clean) Use visuals to tell a story When consumers choose a construction company, the visual content on the website can make all the difference. To differentiate yourself from the competition and make an impact, display eye-catching images and videos.  Here are some tips to capture good visuals: Background : Clean up the job-site from any lingering debris or equipment before photographing. Process : Capture the entire project journey, including the remarkable transformation and the initial state of your project. This allows others to witness the progress and the impact your work can make. Crew : Include photos of the team to help your clients connect faces to your company. Take some candid shots of your workers in action for a more intriguing and genuine feel. Results : Last but not least, post high-quality images of the finished project to showcase the final product. Use different angles to show all aspects of the project, including before-and-after shots for a dramatic effect. Use eye-catching images It's best to use original photography, however too often, builders hastily take snapshots with their phones and add them to their websites. Instead, take the time to intentionally photograph your creations, showcasing unique materials and challenging upgrades to homes. In case you need images,  Wix's Media Manager  contains hundreds of free Wix image and video files that can be added directly to your site. Here are some quick tips to create high-quality visuals: Hardware : Invest in a digital camera. If you use your phone, learn its capabilities and utilize picture apps. Lighting : Use natural light as much as possible and avoid using flash. Angles : Take photos from various angles to give a better understanding of the project. Composition : Use basic photography rules such as the rule of thirds, leading lines and symmetry to create visually appealing images. Editing : Make use of video maker  and photo editing software to adjust and enhance the colors, lighting and sharpness of your images. Just remember not to overdo it – keep things natural. Image sizing : Use a photo resizer  to post images in the right size for your website template. Construction company website template (with a video) 05. Incorporate lead management tools Your construction website should not only feature your services and projects, but also integrate lead generation features and a CRM . These tools are essential for capturing potential clients' data and following up with them to convert them into actual customers. Remember to make these tools user-friendly and easily accessible on your website. Here are some examples of lead generation tools you can integrate on your website. Newsletter sign-up form Include a newsletter sign-up form on your construction website to gather email addresses from interested visitors or returning clients. This facilitates communication with them regularly and keeps them updated on your latest work, services and promotions. Make sure to provide valuable content in your newsletters to keep subscribers engaged. Contact form It’s great to include your contact details on your website, but take it a step further and use a contact form that can be filled out to get in touch with you. Make sure the form is easy to fill out and that you have a prompt response time to show your professionalism and dedication. Try this form builder  to customize a contact form that works for your business.  Free consultation or estimate form Allow prospective clients to submit their project details for a free consultation or estimate, giving you the opportunity to follow up and secure new business. Include fields to understand the work needed, budget and approximate timeline. This helps you get a much bigger picture of the scope of the project. Appointment scheduler Offering online scheduling  allows interested individuals to book appointments or consultations directly from your website. This streamlines the process to schedule a meeting with you, raising the chances of converting them into customers. Client portal A client portal is a secure area on your website where customers can view and access project information, documents and important dates. It serves as a membership site , fostering trust, transparency, and efficiency in project management. Online chat Integrating live chat or a chatbot messaging system on your website allows for real-time communication with potential customers. It’s an effective way to answer any questions they may have and to provide them with immediate assistance, building trust and customer satisfaction. With Wix Chat , you can easily add a customized chatbox that reflects your brand. Plus, explore additional chat add-ons in the Wix App Market  to connect with customers on popular platforms like WhatsApp, Facebook and Telegram.  Utility construction company website template (Minimal) 06. Highlight your credibility Engaging content shows your expertise. When visitors discover valuable insights, they're more likely to stay, explore your services and eventually reach out. By offering a diverse range of content, you can cater to various preferences and offer a comprehensive experience that keeps them engaged and interested in your offerings. Explore these content types for your construction website. Construction blog Start a blog  to share your knowledge in the construction industry. Give over your insights and tips through informative articles that instill your authority and provide fresh content loved by search engines. Write blogs with useful tips and advice for your clients. For instance, you could share articles about optimizing construction project timelines or step-by-step guides on home improvement ideas. Testimonials and reviews By including feedback from satisfied clients, you can demonstrate your proven track record of delivering excellent work. These reviews help establish your reputation, increasing the likelihood that new clients will choose your services. You can place these anywhere on your website. Try placing two or three on your main page to draw viewers in, and create a separate tab within your construction site to house additional reviews. Social media links If you have social media accounts include links to them on your website. Many builders have Instagram and TikTok accounts to show more in-depth progress on projects and share more pictures than you’d need on your construction website. Active social media profiles add credibility and give a sense of authenticity. Try incorporating user generated content UGC from happy customers who have plenty of visuals of completed projects or experiences with your construction company. This also helps boost social proof and establish credibility.  Downloadable resources Offering assets such as spreadsheets or checklists can position you as an expert in the construction industry. These tools also serve as lead magnets, allowing you to collect email addresses and nurture leads through your newsletters. You can write content on various topics, such as home renovation budgeting or eco-conscious building practices. 07. Market to a local audience As a construction company, your focus audience is most likely local. Therefore, it's crucial to optimize your website for local searches and tailor your construction marketing to a local audience effectively. Here are some tips to help you do this. Claim your Google My Business listing Google My Business (GMB) is a free tool that lets businesses manage their web visibility on Google Search and Maps. By claiming your GMB listing, you can keep your business facts accurate and up-to-date on Google, making it easier for new clients to find you. Local keywords Use keywords related to your location throughout your website to increase its visibility in local searches. For example, use phrases like "construction company in [city]" or "home renovation services near me" to target prospective customers in your geographic area. Local directory listings Be sure to list your business on local directories such as Yelp, Angie's List or HomeAdvisor. These directories make it easier for clients to discover you when exploring construction options in their area. Your Wix site comes with robust  SEO features  built in to help you optimize your website for search engines. Learn more about how to incorporate SEO with the  Wix SEO hub . 08. Maintain your construction website Once your construction website is up and running, you need to maintain it regularly. Make a habit of updating your website with fresh, relevant content on a regular basis. This not only keeps visitors engaged, but also helps your search engine ranking. Regularly check for broken links on your website and fix them promptly. Broken links can negatively impact user experience and harm your search engine ranking. Read more: How to start a construction business How to create a construction business plan Construction business name ideas to build upon 24 construction websites that build an online presence Construction logo redesign Construction website examples To give you a better idea of what makes an effective construction website, here are some examples of well-designed and functional websites in the industry, built on Wix. A&K General Contractor  A&K Contractor's striking color scheme combines a sleek black background with vibrant orange text, ensuring that their content (including text, images and logo) stands out. Their portfolio gallery showcases a variety of images and videos to showcase their work. A&K frequently links their visual content to their social media accounts, strategically attracting new followers who may eventually become customers. Tri State America  Tri State America's website features a sleek and minimalistic design, setting a modern tone across every page. In addition to the header menu and footer, the homepage offers three key sections that encourage visitors to explore more about the company: a "services" section, a portfolio gallery, and a slideshow of testimonials.  What are the benefits of a construction website? Investing in a construction website offers numerous advantages for your business. It's a clear indication that you're committed to your brand and the quality of your services. Some of these include: Attract potential clients : Allows you to reach a wider audience, attracting new clients. Establish your authority : With a blog and downloadable resources, your construction website can serve as a platform for showcasing your knowledge and expertise in the industry. Showcase your work : Provides an opportunity to display your past projects, outlining the value of your services to future customers. Build trust and credibility : Endorsements may help future clientele build confidence and integrity, increasing the likelihood that they will do business with you.  Related reading: How this homeowner flipped a renovation nightmare into a dream construction business How to make a construction website FAQ What color scheme should I use for my construction website?  When choosing a color scheme for your construction website, it's best to stick with neutral tones such as white, gray or beige. These colors convey professionalism and are easy on the eyes, making them suitable for a business website . Can I use stock images on my construction website?  While it's okay to use some stock images on your website, it's best to have real photos of your work and team. This helps build up trust and adds authenticity to your brand. How much does it cost to develop a website for a construction company? The cost of developing a construction website can vary depending on the complexity. Website builders like Wix offer affordable options, while hiring a freelance website designer  can cost you more. It's best to research and compare different options based on your needs and budget. Overall, investing in a website is worth the long-term benefits it offers for your business.   Learn more: Is Wix free? Does a construction company need a website? Yes, a construction company greatly benefits from having a website. A website serves as a central hub for potential clients to learn about the company, view past projects and contact the business. It also enhances credibility and professionalism, allowing the company to compete more effectively in the market. What should a construction website look like? A construction website should have a clean and professional design that reflects the company's brand identity. It should incorporate high-quality images of past projects to showcase the company's expertise and capabilities. The layout should be easy to navigate, with clear calls-to-action directing visitors to contact the company or request a quote. What should a construction website include? A construction website should include essential information such as the company's contact details, services offered and areas served. It should feature a portfolio or gallery of completed projects, with detailed descriptions and before-and-after photos where applicable. Additionally, the website should provide information about the company's team members, certifications and any awards or recognitions received. Other useful elements to include are client testimonials, a blog or news section for company updates and social media integration for further engagement. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a therapist website

Ready to showcase your best work? Start building your portfolio →  A busine ss portfolio isn’t just a collection of your work—it’s your professional showcase. Whether you're  starting a business  or updating your brand, a well-made portfolio highlights your skills, achievements and services in a way that attracts new opportunities. Think of it as your chance to make a lasting impression and tell your story on your terms. This guide will walk you through how to create an online portfolio , from selecting the right platform to organizing your work and optimizing it for success. By the end, you’ll have a professional portfolio that reflects your skills and opens doors to new opportunities. Ready to explore how to build a website from scratch ? Get started with a website builder  or try an AI website builder . With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a business portfolio? A business portfolio is a dedicated space to highlight your skills, products or services, and it serves as a bridge to connect you with potential clients, collaborators or investors. Unlike a resume, which lists qualifications and experience, an online portfolio  brings your expertise to life. It includes work samples, case studies, client testimonials and visuals that help clients or employers see what you’re capable of. Done right, it builds credibility and sets you apart from others in your industry.  According to Till Florian Schäfer, director of business development for Trusted Shops: "When I read reviews where others share positive experiences with a company or confirm that a product does exactly what I need, it strengthens my trust in choosing that company or deciding on a specific product." Learn more: Best portfolio websites What is a professional portfolio  How to create a marketing portfolio How to make an engineering portfolio How to make a business portfolio in 10 steps  Pick a domain and website host Choose a website builder and template Organize your portfolio Create a compelling homepage and About page Showcase services, products and successful projects Highlight brand identity and certifications Define your business strategy and objectives Make it easy to contact you Start an online store (optional) Optimize for SEO 01. Pick a domain and website host  The first step in crea ting your portfolio is selecting a  domain name  and hosting service. Ideally, it should include your name or business name and, if necessary, a relevant keyword that reflects your work or expertise. A custom domain makes your site look professional and easy to remember. Take some time to brainstorm options that feel professional yet personal to truly represent you or try a domain name generator  and domain name search  to explore available names. You’ll also need a reliable host for your site.  Free web hosting  makes sure your portfolio is always accessible. Website builders like Wix provide an all-in-one solution with hosting, templates and design tools to simplify the process.  Explore these  portfolio name ideas  to get started. 02. Choose a website builder and template A great portfolio website should be easy to navigate and visually appealing. The  best portfolio website builders  should allow you to focus on showcasing your talents without the hassle of complex coding or design work.  Wix is a perfect example, offering a wide range of ready-made website templates  that suit a variety of industries, from eCommerce website templates  to portfolio templates . These templates are fully customizable, allowing you to adapt them to your unique style and brand.  According to Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it."   03. Organize your portfolio  Structure matters. Start by categorizing the work you want to showcase—this might include areas like photography, copywriting, consulting services or app design. Grouping your work by category or industry simplifies navigation and makes your site easier to explore, all while building a strong foundation for your  website infrastructure .  04. Create a compelling homepage and About page  Your homepage  is your first impression. Use this space to introduce yourself and your business in a way that’s both professional and engaging. This is also a great opportunity to showcase  what web design is  at its best—clear, functional and visually compelling. Add a short summary of what you can offer, along with images or videos that represent your work.  The "About" page is where you share your story—why you do what you do, your experience and what makes you unique. Keep it personal yet professional and consider adding a photo of yourself to build trust with your portfolio visitors. Learn more:  About us page examples About us page tips  05. Showcase services, products and successful projects  Dedicate sections to highlight the projects, services or products you offer. Describe services in clear terms that demonstrate how you can solve problems or deliver results with concrete examples to show the value you bring. For example, you can include case studies or metrics. Include success stories, testimonials and measurable results in your business portfolio. Highlighting these successes and your role in achieving them can make a lasting impression.  Check out web design portfolio examples  to help you understand how to incorporate these testimonials into your own portfolio. 06. Highlight brand identity and certifications  Your business portfolio should r eflect your brand. Consistency plays a big role in making your portfolio professional and memorable.  Create a logo , select a signature color palette and write in the same tone across all pages to reinforce your personal or professional brand. Even choosing a specific font style or layout can help create a polished look. This applies to many  types of websites  from personal portfolios to business sites, where consistency enhances user experience. Certifications, awards, and accolades lend additional credibility to your portfolio. Display them prominently, perhaps in a dedicated “Achievements” section or alongside relevant projects.  Learn how to design a logo  to master the art of branding. 07. Define your business strategy and objectives  A strong business portfolio is more than just showcasing your work—t’s also an opportunity to outline your vision. What are your goals? How do you plan to grow? Connecting your past projects to your future objectives helps future clients see the direction you’re headed. Whether you’re focused on niche markets, scalability, innovation or creative impact, describing your goals makes your vision tangible and makes it more likely that you'll be able to  monetize your website . 08. Make it easy to contact you  A well-designed contact page is essential. Include your email, phone number and a simple contact form. The easier it is for visitors to reach you, the more likely they are to get in touch. Don’t forget to link to your social media profiles. Platforms like LinkedIn, Instagram or Twitter can serve as additional touchpoints for engagement. Incorporating  marketing strategies  into your business portfolio builds trust with visitors and increases your chances of generating new leads. 09. Start an online store (optional)  If you sell products or services, consider adding an eCommerce  section. This can include consulting packages or digital products such as eBooks, templates or courses. A simple, secure checkout process ensures a smooth experience for your visitors, increasing the chances of sales. Wix makes it easy to integrate an  online store  with your portfolio with use-friendly payment options to ensure seamless navigation for your clients. Learn more How to create an eCommerce website  with an  eCommerce website builder . 10. Optimize for SEO  Sear ch Engine Optimization ( SEO ) helps your business portfolio rank in search results. The right website SEO  strategy can help your portfolio drive more  website traffic  by identifying relevant keywords and terms specific to your industry and incorporating them strategically into your headings, page titles, descriptions and image alt text.  Other Wix SEO tips  include: Compressing images for faster load times Starting a blog with a blog maker Structuring URL s clearly Keeping web content  fresh with frequent updates Why you need a business portfolio  A well-made business portfolio is a powerful tool that attracts clients, landing new opportunities and establishing your credibility. With the right approach, you can create a portfolio that showcases your work and grows your business. A  business website  makes sure that no opportunities are missed. It provides a lasting impression that reinforces your expertise and helps you build meaningful connections. A strong business portfolio is an investment in your professional future, opening doors to new leads and expanding your reach in the industry. Business portfolio examples built on Wix 01. R Consulting Firm  R Consulting Firm ’s portfolio does a fantastic job of blending professionalism with clarity. This business portfolio is clean and easy to navigate and uses consistent colors and logos throughout the site, helping to establish credibility and trust with visitors. They clearly state their value propositions with concise sections presenting their services, client testimonials and case studies. The addition of a blog enhances their authority and keeps the content fresh and engaging.  02. Wolfe Business Consulting Services Wolfe Business Consulting Service ’s portfolio highlights their business expertise with a sleek, modern design. Their easy-to-follow content paired with clear calls to action (CTAs) makes the website user-friendly and entices readers to want to learn more. The services are well-organized and prominently displayed, with an emphasis on results and success stories that speak directly to potential clients. The professional images, including a professional headshot, further enforce credibility.  03. Mega Green Solutions Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Their initiative for clean solutions is clear from the start—with a focus on their work highlighted throughout their site. The color scheme and fonts are consistent and easy on the eyes, helping keep the attention on the portfolio’s content. By adding client testimonials and a brief section adds trust and personalization. 04. Laguna Enchantress Laguna Enchantress ’s business portfolio stands out with its beautiful visuals, making use of large high-quality images to showcase products and services. The website design includes an intuitive layout, allowing users to quickly find the information they’re looking for. Overall, this portfolio conveys professionalism, making it a great example of how to attract attention and inquiries. 05. Alex Gibson Lighting Design Alex Gibson ’s portfolio excels by showcasing the artistry of lighting design through beautiful imagery and clear project descriptions. The use of a dark, elegant color palette complements the nature of the business, allowing the lighting design to truly stand out. The concise and impactful layout, along with an easy to navigate gallery, helps visitors easily understand the designer’s offerings. Gibson’s inclusion of contact and social media links encourages direct engagement, making it very easy for clients to reach out. How to make a business portfolio FAQ  How do I create a portfolio without any business experience? If you're just starting out and don’t have business experience to draw from, focus on showcasing your existing skills, educational background and personal projects. Include examples of work you’ve done during school, internships or even on your own time. Highlight volunteer work or speculative projects that align with your intended business field, as these can demonstrate your initiative and potential. Don’t forget to include any certifications, training or accomplishments that add credibility. What is a business portfolio example? A business portfolio example might feature a freelancer’s collection of past client projects, showcasing the results they’ve delivered and the skills they’ve applied. For a consultancy, it could include case studies of successful strategies they’ve implemented for clients, complete with data and testimonials. Even startups can create portfolios by presenting products, prototypes or early achievements to show their progress. What is an example of a portfolio company? A portfolio company can refer to a startup that is part of a venture capital firm’s investment portfolio, often displayed to show the firm’s range of investments. It could also be a subsidiary that is managed by a larger parent company as part of a broader business strategy. For instance, a tech giant’s portfolio might include smaller companies they’ve acquired to expand into new markets or develop innovative solutions. What does a portfolio look like? A portfolio typically includes key sections such as an about  web page  to introduce yourself or your business, work examples to demonstrate your skills or accomplishments, and a contact page to make it easy to reach you. Some include optional features like eCommerce functionality for selling services or links to social media to showcase your online presence. The design of the portfolio is often clean, professional and tailored to your industry, emphasizing both usability and aesthetics to leave a strong impression.

The perfect domain is just a click away: claim your domain →   When it comes to learning how to make a website , understanding the differences between a domain and a website is important in helping you choose the right domain name for your business or brand. A domain name is basically your address on the internet. It is what users type into their browser's address bar to reach your site. A website, on the other hand, is a collection of web pages that are accessible through the internet. It includes all the content, images and functionalities that users interact with when they enter the domain name or URL for that site. Buy a domain name with Wix. What is a domain? A domain is a fundamental component of your online branding and website. It serves as the unique address where users can find your website online. A domain name consists of several parts, including the top-level domain (TLD) and the second-level domain (SLD). The TLD is the suffix at the end of a domain name, such as . com, .org, or .net. The SLD is the part that comes before the TLD and usually represents your brand or business name. Learn more: TLD list What is a domain name?  For instance, if you own a business called Waggles Doggy Daycare, you might register a domain like www.wagglesdoggydaycare.com through GoDaddy or similar providers. This becomes your unique web address, allowing customers to easily find you online. When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, Product Manager at Wix.com Within this, the Domain Name System (DNS) plays a critical role in managing domains. It translates human-friendly domain names into IP addresses that computers use to identify each other on the network. This system ensures that when someone types your domain name into their browser, they are directed to your website. Buy a .com domain What is a website? A website is a collection of interconnected web pages that are accessible via the internet, providing information and services to users. Learn more: What is a website? Websites are made up of various elements, including web pages, images, videos and interactive features. Each web page is a document that can contain text, graphics and links to other pages or sites. When users enter your domain name into their browser, the browser requests the web pages from your website's server. The server then sends the requested pages back to the browser, which displays them for users to view and interact with. A website can range from a simple one-page site to complex platforms with multiple sections and functionalities. For example, an e-commerce site might include product listings, shopping carts and payment gateways. Each component works together to provide a seamless user experience. Build your site quickly with ready-made web templates or get a polished, custom look with a website designer . Domain vs website: what are the key differences? So just what are the differences between a domain and website? A domain is like the address of your house, while a website is the house itself. The domain directs users to your website, where they can access content and services. Without a domain, users would not have an easy way to find your website. A URL (Uniform Resource Locator) is the complete web address used to access a specific page on your website. It includes the domain name along with additional path information that directs users to particular content within your site. For example, in the URL " https://www.example.com/about ," "example.com" is the domain, while "/about" specifies a particular page on your site. Learn more: Domain vs URL Third Level Domains, often known as subdomains , are prefixes added to your main domain name. They help organize different sections of your site or create separate sites under one main domain. For instance, "blog.example.com" could be a subdomain dedicated to blog content. Do I need a domain if I have a website? Yes, you need a domain to make your website accessible on the internet. Without a domain, users would not have an easy way to find or access your site. If you create a website with a website builder like Wix, you can get a customized domain name free with a paid plan. Create a free website and you get an un-customized domain. Domain vs website FAQ: Do I need a domain to have a website? Not always. You can create a website using a free subdomain provided by a website builder, but having your own domain makes your site look professional and easier to remember. Does buying a domain mean you have a website? No. Buying a domain only gives you the web address. You still need to build and host a website to display content on that domain. What is the difference between a website URL and a domain? A domain is the main address of your site, like example.com . A URL is the full web address that includes the domain plus any specific pages, like example.com/about . Who actually owns a domain? The person or organization who registers the domain owns it, but ownership is tied to registration fees and renewal. If you stop paying, the domain can be claimed by someone else. Are domain name and website name the same? Not necessarily. A domain name is your site’s address online, while a website name is the title or brand of your site. Sometimes they match, but they can be different.

The perfect domain is just a click away: claim your domain →   Thinking about making a website ? One of the first things you’ll need is a domain name . But have you ever wondered about how many domains there are or what types of domain name extensions are available? In this guide, we’ll break it all down, from the sheer number of registered domains to the different extensions you can choose. Whether you're learning how to make a website or using an AI website builder , start with the perfect domain name and launch your site with confidence. What is a domain name? A domain name is a unique web address that helps people find a website online. Instead of remembering complex IP addresses (a series of numbers, like 192.168.1.1), you can type in a domain name like “ wix.com ” to visit the website. Domain names are part of a Uniform Resource Locator ( URL ), which also includes details about the specific page being accessed. For example: Domain name:   wix.com Full URL:   https://www.wix.com/plans In this case, “ wix.com ” is the domain name, while the URL includes additional information, like the protocol (https://) and specific web page  (/plans). "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix For a more detailed guide on domain names, check out our article: What is a domain name ? Parts of a domain A domain name is made up of different parts, each playing a specific role in how websites are structured and identified on the internet. The parts of a domain  include: Top-level domain (TLD):  Also called the “domain extension,” this is the section of a domain name that appears after the last dot (e.g., .com, .org, .net). It helps classify websites based on purpose, industry or geographical location. Second-level domain (SLD):  SLD is the customizable part of a domain name that comes before the TLD. It often represents the brand name (like “wix” in “ wix.com ”). Subdomain:  This is an extension of the main domain that appears before the SLD. It helps organize different sections of a website without requiring a new domain name. For example, “support” is the subdomain in the domain “ www.support.wix.com .” Learn more: What is a TLD ? What is a subdomain ? Domain vs website Types of domain extensions Different domain extensions serve different types of websites . Let’s look at some examples. Generic top-level domains (gTLDs) These are the most popular domain name  extensions and aren’t tied to a specific country. They include: .com domains : Most popular TLD and widely used for businesses and general websites. .org domains : Originally intended for organizations and nonprofits. .net domains : Initially used for network-based sites but now widely adopted for general use. .info domains : Intended for informational websites. .website domains : Used by small businesses and individuals. .digital domains : Used by technology companies and startups. Country code top-level domains (ccTLDs)  Country-code TLDs are specific to individual countries and often indicate a website’s geographic region.  Some popular ccTLD s include: .us (United States) .uk (United Kingdom) .ca (Canada) .de (Germany) .au (Australia) New generic top-level domains (ngTLDs)  As the demand for domain names grew, new gTLDs were introduced to provide more branding options. Some ngTLDs can also be found as cheap domains , giving small businesses budget-friendly alternatives without sacrificing relevance. Popular ngTLDs include: .tech: Ideal for technology-related websites. .blog: Perfect for bloggers and content creators. .store: Best for eCommerce businesses. .online:  Flexible option for digital businesses. Sponsored top-level domains (sTLDs) Sponsored TLDs are restricted to specific organizations or industries.  Some well-known examples include: .edu: Reserved for accredited educational institutions. .gov: Used by government entities. .mil: Exclusively used by the U.S. military. .museum: Designed for museums and cultural institutions. For more TLD examples, read our article on types of domains . How many domains are there? According to Domain Name Stat, over 763 million  domains exist currently. And data from the Domain Name Industry Brief (DNIB) reveals there were 364.3 million domain name registrations  in the fourth quarter of 2024 alone—a 6.4% increase from Q4 of 2021. Breaking it down further, DNIB shows a total of 156.3 million .com registrations in Q4 of 2024. Registrations for other popular TLD categories include: ccTLDs:  140.8 million ngTLDs:  36.8 million .net:  12.7 million How many TLDs are there? Curren tly, there are 1,601 TLDs based on data from Domain Name Stat. The numbers are distributed as follows: gTLDs:  Only eight exist, yet they dominate the market with over 337 million registered domains. ngTLDs:  A whopping 1,252 TLDs fall into this category, but they account for just 113 million registrations. ccTLDs:  With 341 options, these contribute over 312 million registrations. Choosing the right domain extension can influence your website’s credibility and visibility.   Explore our guide to domain extensions  to learn which TLD best suits your needs. How to get a domain name Let’s now look at two paths you can follow to get a domain name. Buy a domain name Buying a domain gives you full ownership and control over your web address. Before you purchase one, you need to perform a domain name search  to check if it’s available. If you’re struggling to find one that’s not taken, a domain name generator  can suggest creative options based on your brand, keywords or industry.  Once you have a shortlist of potential names, check on the domain name cost  before making a final decision. In most cases, a standard domain from one of the best domain registrars  should typically cost you between $10 and $45 per year. Another option is to look into domain flipping , where people buy and resell domains for a profit. If you decide to go down this path, make sure to check the domain history  before purchasing. Not planning to use your domain immediately? You can keep it as a parked domain , which means it's registered but not actively being used for website or email services. That will help protect the name so that someone else doesn’t acquire it until you’re ready to use it. Learn more: Domain name management How much does a domain name cost? How to choose a domain name How to buy a domain name I want to buy a domain, how do I go about doing it? How much does a business email cost? Get a free domain name One of the best ways to get a free domain name is by bundling it with website hosting. For example, when you purchase any Wix premium plan, you receive a free domain for one year, along with free website hosting , making it a cost-effective option for getting your website online. Additional perks you get with Wix’s website builder include: Guaranteed uptime  of 99.99% so your site remains accessible at all times. A drag-and-drop editor and 900+ templates to create and edit your pages to your liking. Site reliability  and scalability , allowing your website to grow with your business. Enterprise-grade website security to protect against cyber threats. Top-tier website performance  for a seamless user experience. Wix Analytics  to gain actionable insights into your website’s traffic and performance. Learn more: How to get a free domain name . How to manage your domain Domain management  involves handling various aspects of your domain to keep your website running smoothly and prevent issues like expiration or website security  risks.  Here are some key steps to effectively manage your domain: Keep your domain registration active Your domain needs to be renewed periodically with your registrar or web hosting provider to avoid losing ownership. Enable auto-renewal through your domain registrar to prevent your domain from expiring and becoming available for others to purchase. Learn more:   How to register a domain name What is web hosting ? How to host a website Enable domain privacy protection When you register a domain, your contact details are stored in a public WHOIS database. To protect your personal information from spammers and cyber threats, you need to enable domain privacy protection .  Many registrars offer this as an optional service, but Wix allows you to select private registration when you create a website at no extra cost. This will replace your personal details with Wix's details so your information isn’t revealed in the public WHOIS databases. Learn more: What is domain privacy? “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers Redirect or forward your domain Domain forwarding allows you to automatically redirect visitors from one domain to another if you have multiple domain names. This becomes useful when you want to change your brand name and keep traffic from your old domain. Learn more: How to redirect a domain name   How to change a domain name Keep an eye on your domain authority Your domain authority  (DA) score predicts how well your website will rank on search engines. Factors like the quality and number of backlinks coming from other websites and domain age influence the score. Learn more: How to check domain authority How many domains are there? FAQ Is .org or .co better? Choosing between .org and .co depends on your website's purpose and audience. .org is traditionally used by nonprofits and organizations. It carries a sense of trust, credibility and authority. .co is often seen as a short alternative to .com and is commonly used by businesses and entrepreneurs. If you're running a nonprofit or an organization, .org is the better choice. But if you want to build a business or brand and .com isn't available, .co can be a solid alternative. Will we ever run out of domain names? It's highly unlikely that we'll ever run out of domain names entirely. While many .com domains are already taken, new TLDs (like .tech and .store) provide more options.  Since the domain name system keeps evolving, there will always be new ways to secure a great web address. What is the most trusted domain? The most trusted domain is .com since it's the most widely used extension for businesses and personal websites. Other highly trusted domains include .org (commonly used by nonprofits and organizations) and .gov (exclusively for government entities). .edu is also highly reputable, as it's restricted to accredited educational institutions. Which website builders offer a free domain? Several website builders offer a free domain as part of their paid plans. Wix, for example, provides a free domain for one year when you purchase any premium plan. After the first year, you’ll need to renew your domain at the regular price to maintain ownership. You may also be interested in: Best website builder for small business Best website builders for freelancers Best one-page website builders Best website builders for SEO Cheap website builder  Best AI website builder  Free website builders How many types of domains are there? There are several types of domains, primarily categorized based on their purpose and extension. The main types include: Top-Level Domains (TLDs)  – These are the highest level in the domain name system, such as .com, .org, and .net. Country Code TLDs (ccTLDs)  – These are specific to countries, like .us (United States) or .uk (United Kingdom). Generic TLDs (gTLDs)  – These include both traditional options like .info, .biz, and newer extensions like .blog, .shop, and .tech. Second-Level Domains (SLDs)  – These are the names chosen before the TLD (e.g., in “example.com,” “example” is the SLD). Subdomains  – These are extensions of an existing domain, such as blog.example.com. How many .com domains are there? There are over 170 million .com domains currently registered. As one of the most popular and widely used top-level domains (TLDs), the number continues to grow steadily. However, the exact number can change frequently due to new registrations and expirations. For a more specific, up-to-date figure, domain registration platforms or domain industry reports typically provide the latest statistics.

Having spent years as a Wix Blog editor, I know that learning how to make a website  can be intimidating, even when using a website creator  that’s as intuitive as ours. I’m still discovering new and exciting ways to use it. That's why I think it's so valuable that Wix's YouTube  offers up so many step-by-step, expert-led Wix tutorials to elevate your understanding of our platform. So without further ado, here are the 10 most essential Wix tutorials. Set up your site: “Get to know the editor” Customize the layout: "Work with sections & strips" Make it your own: "How to customize your site themes" Add and edit media: "Add & customize media" Optimize your design for mobile: "Design your mobile site" Open an online store: "How to add products" Promote your site: "​​Get your website marketing-ready" Add some pizzazz: "Use images for navigation" Get strategic: "How to utilize Reports & Insights" Add your own code: "About Velo" 01. Set up your site: “ Get to know the editor ” Getting started is typically the hardest part of any creative endeavor—but that’s not necessarily the case with Wix . As Wix Editor Specialist Ali Flood explains in this lesson, you can choose to start with the AI website builder , a website template or a blank slate. “This video is going to take you through what templates are, how they work and how to choose the right one for you,” says Learning Designer Allison Shelton. “Then, it’ll show you around the Editor and explain what you can do.” In seven short minutes, you’ll get a comprehensive overview of the workspace. You’ll get a sense of the foundational design elements, including sections, site themes, layers, the media manager and the mobile editor. If you’re looking to go into detail, you can watch the full course that this lesson belongs to here: build your website with the Wix Editor . Read also: I built a Wix website for my mom—here's how it went 02. Customize the layout: " Work with sections & strips " When you’re working with the Wix Editor, understanding the functionality of sections and strips is paramount. Ali returns in this video to explain the difference between the two and how to take full advantage of the tools. Sections in the Wix Editor function as containers, ensuring that you can easily move, make quick edits or reorganize related content without affecting the rest of the webpage . “Things in the Editor are made in sections,” explains Allison. “Ali goes into what sections are, how to change the backgrounds of the sections and how to put things into your sections.” She also shows you neat aspects of this tool, including how to get AI-generated layout suggestions. Strips help you get creative with layouts without losing the structure that is so important for ensuring a user-friendly and aesthetically pleasing design. It’s also essential for creating a responsive layout (one that always looks good, regardless of the size of the screen it appears on), as the strip will scale proportionally and adapt the layout so that it still looks nice. 03. Make it your own: " How to customize your site themes " Because your site functions as a digital avatar, it’s the best opportunity to communicate your branding to the masses. Keeping the colors and typography in alignment with your style guide helps to reinforce that branding. Wix’s Site Theme feature makes this easy, in that you can update every single element on your site in a couple of clicks. In two and a half minutes, this video will teach you how this website feature works and how to take advantage of it. If you haven’t picked your brand colors or fonts yet, the Site Theme feature has matching colors and fonts to help you find the right match for your business. For example, if you’re starting an accounting business, the “technical” theme will likely be a better fit than the “retro-vibrant” theme. 04. Add and edit media: " Add & customize media " While pretty colors and cool layouts can draw your visitors in, informative images and video will make them want to stay. Therefore, deciding which to feature and learning how to edit them is a necessary skill. This video walks you through your options for uploading, editing and even creating media for your Wix site. “It also gives you best practices in terms of things like image size and site speed,” says Allison. “Then it takes you through cool features like how to mask your video or put in some vector art.” These features are among the many reasons Wix is one of the best website builders for photographers on the market today. Besides allowing you to upload imagery and video from your computer and your social channels, the media manager gives you access to free media libraries from Wix, Unsplash and Shutterstock. 05. Optimize your design for mobile: " Design your mobile site " Designing a mobile site is a vital, yet often overlooked, step in the website launch checklist . “It’s so important these days that all the function and design [of your site] is optimized for everyone on their phone,” says Allison. That’s why this tutorial is a must-see. It explains how to make the mobile version of your site leaner and simpler than the desktop version. This is vital because mobile users want to get things done fast—faster, even, than desktop users. Wix's AI capabilities automatically optimize your desktop design for mobile, but you can always use the mobile editor to make extensive customizations. Ali demonstrates how to hide sections that aren’t as relevant to mobile users and add elements that only appear on mobile, such as a welcome screen that’ll give your site a bit of extra time to load. She also offers some tips for designing for mobile: Optimize for readability: I don’t have to tell you that mobile screens don’t make reading easy. These tiny screens aren’t accommodating to large fonts, and they can make long paragraphs seem never-ending. Ali shows you how to reduce the size of your text or even change the typeface. Make navigation even simpler: Mobile users want everything at their fingertips—literally. Ali recommends either "freezing" your header menu so it always remains at the top of the screen or adding a "back to top" button so that navigating to a different page is nearly instantaneous. She also suggests making buttons larger to accommodate thumb clicks. Minimize scroll: A repeater on Wix is a list of items that have the same design and layout, but different content in each. This feature makes it easy to display and manage large amounts of content on a single page. In terms of mobile design, this is especially handy, because you can make tweaks (such as adjusting the vertical spacing) that apply to the whole layout, ensuring a cohesive and user-friendly mobile experience. 06. Open an online store: " How to add products " The Wix eCommerce system is pretty intuitive, so you don’t really need to watch this video to learn how to add products, but Learning Designer Henry Collie ups the ante by sharing tips he gathered from building his own shop. To start, he introduces you to a few integrations that can help you make your online business a success, such as the dropshipping builder and other Wix apps that will make migrating your existing store to Wix eCommerce a breeze. Finally, Henry shows you how to manage your inventory so that your product availability is always up-to-date. If you found this lesson insightful or already know how to add products to your shop, you can check out the entire course here: Get started with Wix eCommerce . Don’t waste any time— build your store with Wix today. 07. Promote your site: "​​ Get your website marketing-ready " In this lesson, Content Lead Kendall Breitman will guide you through the art of optimizing websites for conversions. You’ll learn how to make a good first impression—and encourage conversions right on the spot. “I would definitely recommend going through the whole course (" Promote and grow your business with Wix ") if you’re a business that needs to get going on getting found,” says Allison. “There are a lot of different ins and outs of promoting your site, whether you’re going to blast announcements on social media, add a blog or focus on SEO.” 08. Add some pizzazz: " Use images for navigation " If you want to make a website that leaves a lasting impression, this course—"Design your website with advanced features"—is for you. Led by UX Designer Robbie Sims, you'll learn how to use customized animations, interactive galleries, sticky videos, mobile welcome screens and more to deliver a truly unforgettable experience. While each lesson zeroes in on specific features, the real takeaway of this course is how limitless the Wix Editor is when you get creative with it. You’ll discover how you can leverage features originally designed for one purpose to create an element with an entirely different purpose. For instance, this lesson shows you how you can use the Subscribe Lightbox to create a drawer-like navigation menu and how to use the Grid Gallery to turn ordinary images into dynamic page links. 09. Get strategic: " How to utilize Reports & Insights " If your eyes glaze over when you’re faced with large amounts of data, you’re not alone. But you’re missing out if you let that stop you from capitalizing on the valuable reports and insights that you’ll find on the Wix Analytics dashboard. In this four-minute video, Henry gives you tips and tricks for using them to their full potential. He demonstrates how to customize the reports to your needs and how to interpret the data. It's worth noting that since the publication of this video last year, we've introduced an AI-powered Benchmarks report. This report can help you assess your site's strengths and weaknesses, offering insights to enhance your performance. Hungry for data? Explore Wix Analytics today. 10. Add your own code: " About Velo " Yet again demonstrating the boundless potential of Wix, this lesson introduces you to Velo , a full-stack web development solution that allows you to add your own code to your Wix website. Developer Advocate Joshua Alphonse takes you on a guided tour of the environment, highlighting its various features and potential. “Velo is a JavaScript-based language that is specific to Wix, but it’s really accessible to anyone with coding knowledge,” says Allison. Although Wix designed this tool with seasoned coders in mind, this lesson illuminates how useful it is for getting started on your coding journey. Joshua's demonstration reveals Velo's seamless integration with the drag-and-drop editor, allowing you to harness the power of both tools concurrently. Check out the entire Velo course here . Check out this explanation of the difference between web designers vs. web developers to find out whether web development would be a good path for you. Ready to put these lessons into practice? Sign up for Wix today.

Get started by: Creating a website →  | Getting a domain → Whether you're launching a new business website  or redesigning an existing one, understanding what makes a good website is crucial. This guide offers practical advice to help you build a high-traffic website. Learn how to create a website that excels by enhancing key website features such as navigation, trust signals, mobile-friendly design and site speed, ensuring it not only looks great but also performs exceptionally well. Creating a website  that represents your brand and captivates your audience is a challenge many business owners face. While pre-made website templates  can make website creation  easy but its also important to customize them to make sure your site stands out. Ready to make your website? Use the Wix AI website generator  to get started today. What is a good website? A website is your brand or business online and its often the first impression for potential customers. It should blend branding, design and content to tell your story and drive visitors to take action. A good website should excel in both its form and function — with a clear purpose, visually appealing design and intuitive navigation. A good website performs well for a diverse audience (think page speed and loading, as well as accessibility) and includes advanced site security. In essence, what makes a good website good websites is its attractiveness, functionality and invaluable contribution to your business's success. If you are just getting started, learn more about what is a website .  13 elements that define a good website Clear intent and purpose Simple site navigation Engaging web design Cohesive branding Quality visuals Clear CTAs Relevant content Strategic Search Engine Optimization Good performance and infrastructure Easy accessibility Mobile friendly Security measures Credibility indicators Free website templates 01. Clear intent and purpose A good website instantly communicates its purpose. Know your audience and address their needs, interests and challenges directly. By understanding your target users, you can tailor your content and design to resonate with them effectively. For example, if you're looking to create a site to sell products, make selling your top priority. With every decision, ask yourself: Is this helping users buy my products? Defining a clear purpose takes time and will influence how long it takes to build your website. To get started, consider these factors to clarify your new website: Identify the primary goal for each page:  Before you start designing or writing content, decide what you want the page to achieve. Is it to inform, to sell or to entertain? Keep this goal in mind throughout the creation process. Understand your audience:  Know who you're talking to and what they're looking for. Use language that resonates with them and provide the information or solutions they need. Keep it focused:  Don't overload your pages with too much information or too many calls to action. Stick to one main message per page to avoid confusing your visitors. Use headings and subheadings:  Organize web content  with clear headings that guide users through your page. This helps them quickly find what they're looking for. Test and get feedback:  After launching a new website , gather feedback from users about their experience. Use this information to refine the intent of each page and make improvements. Learn more about how long does it take to build a website . 02. Simple site navigation A good navigation system can help boost engagement, conversion rates and user satisfaction. When visitors easily find what they need, they stay longer. Ensure any page on your site is within three clicks of another. A clearly displayed, well-structured menu and logical page hierarchy make navigation straightforward and enjoyable. When it comes to making a good website it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to then build a url structure for your site that is clean and consistent. This in turn can also mean you avoid having to make fixes to your url structure later. Nitsan Eiges, Team Lead Technical SEO at Wix.com Below are some key elements to consider when making sure that your website is easy to navigate: Keep the menu structure straightforward:  Limit the number of items in your main navigation menu. Too many options can overwhelm visitors and make it hard to choose where to go next. Use descriptive labels:  Make it clear what users will find when they click on a menu item. Avoid vague or clever labels that might confuse visitors. Include a search function:  For larger websites, a search bar is essential. It allows users to quickly find specific content without having to navigate through multiple pages. Make sure navigation is consistent:  Use the same menu layout across all pages. Consistency helps users learn how to navigate your site more quickly. Prioritize content:  Arrange menu items based on their importance or relevance. Commonly sought-after pages like 'Contact' or 'Products' should be easy to find. 03. Engaging web design When it comes to what web design is , it isn't just about aesthetics; it’s about creating an engaging experience for your visitors. A visually appealing site captures attention, keeps users engaged and encourages exploration. Aim for a unique, effective and user-focused design that stands out and delivers. Craft a website design  that's both beautiful and functional with these best practices: Use a clean layout : A cluttered webpage  or overdesigned site can be overwhelming. Stick to a clean layout with plenty of white space to make your content stand out and easy to read. Choose the right color scheme : Colors can influence how users feel about your website. Select a website color palette  that reflects your brand and is pleasing to the eye. Select readable fonts : Your text should be easy to read across all devices. Use typography  that is large enough and have high contrast against the background. Incorporate multimedia : Use images, videos and infographics to make your website dynamic and engaging. Ensure they’re relevant and add value. Visuals help users digest information more easily. A demo video can explain your product better than a long article. An infographic telling your brand story is much more engaging than plain text. Optimize for interaction : Design elements like buttons and links should be easy to find and use. Make sure they're sized appropriately for both desktop and mobile users. 04. Cohesive branding Cohesive branding on your website is key to building trust and recognition with your audience. Ensure every element on your site mirrors your brand's values and aesthetics. Create a strong brand presence that resonates with visitors and sets you apart from competitors. At its core, branding hinges on trust—think of it as a relationship between two individuals: the customer and the brand, which represents the business. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks. Yaya Aaronsohn, Head of Brand Maker at Wix.com Use these tips to learn how to make a professional website   with cohesive branding and clear, polished design. Define your brand identity:  Know your brand's colors, fonts and style. Make sure these elements are consistently used throughout the website. Use your logo strategically:  Place your logo design  in a prominent position on your site, like the header or footer and ensure it links back to the homepage . Create a brand style guide:  A style guide can serve as a reference for maintaining consistency across all pages and elements of your website. Align content with your brand voice:  The tone and language of your content should match your brand personality, whether it's professional, friendly or quirky. Be consistent with imagery:  Use images that complement each other and align with your brand message. Consistency in visuals reinforces brand identity. 05. Quality visuals Quality visuals are key to an effective website. They convey information quickly, evoke emotions and enhance your site's look. Create a visually appealing website that helps improve user experience . Here's how to ensure your website's visuals are up to par: Use high-resolution images : Blurry or pixelated images can make your site look unprofessional. Always opt for high-quality, crisp visuals. PNG  files often provide better quality. Be selective : Choose images that are relevant to your content and resonate with your brand message. Each visual should serve a purpose. Optimize for speed : Large image files can slow down your site. Compress them to reduce load times without sacrificing quality. Consider originality : Stock photos can be useful, but custom graphics or photos can set you apart and give your site a unique feel. Ensure accessibility : Use alt text for images so screen readers can describe them to visually impaired users, making your site more inclusive. 06. Clear CTAs Clear calls to action (CTAs) guide your visitors towards the actions you want them to take. Whether it's making a purchase, signing up for a newsletter or contacting your business, create clear and compelling CTAs to boost conversions and achieve your website's goals. Creating effective CTAs is simple and impactful with these tips: Use action-oriented language : Start your CTAs with verbs like 'Buy', 'Subscribe' or 'Learn' to encourage immediate action. Make them stand out : CTAs should be visually distinct from other elements on the page. Use colors that contrast with your design to draw attention. Keep it concise : Your CTA text should be brief and to the point, clearly stating what will happen when it's clicked. Place them strategically : Position CTAs where they're most likely to catch the user's attention, such as above the fold or at the end of relevant content. Test different versions : Experiment with different CTA designs and placements to see what works best for your audience. 07. Relevant content Relevant content is the backbone of a good website. It's what draws visitors in and keeps them coming back for more. By prioritizing relevance in your website's content, you'll attract the right audience and encourage them to engage with your brand. To ensure your website's content is on point, here are some actionable tips: Know your audience : Understand who you're writing for and what they care about. Tailor your content to meet their needs and interests and use appropriate language for their knowledge level. Stay on topic : Keep your content focused on subjects that relate to your brand and industry. This helps establish your authority and keeps users engaged. Update regularly : Fresh content can help improve your SEO rankings and shows visitors that you're active and up-to-date. Be helpful : Provide value through informative, educational or entertaining content. Solve problems, answer questions or share insights. Optimize for SEO : Use relevant keywords naturally within your content to improve visibility on search engines without compromising readability. Quality over quantity : It's better to have a few high-quality, relevant pages than many low-quality ones. Prioritize quality and relevance in all your content. 08. Strategic Search Engine Optimization Building a visually appealing and user-friendly website is just the start. Your site needs to attract web traffic . Strategic SEO makes your website discoverable by search engines and your target audience. Focus on SEO practices to boost your site's ranking in search results, increasing traffic and driving business growth. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. Mordy Oberstein, Head of SEO Branding at Wix.com Implement these SEO features  to help improve your site's visibility and ranking: Conduct keyword research : Identify the terms and phrases your audience uses to search for your products or services. Incorporate these keywords into your content naturally. Optimize meta tags : Craft descriptive and keyword-rich meta titles and descriptions for each page to improve click-through rates from search engine results pages. Create quality content : Search engines favor websites that provide valuable and relevant content. Focus on creating high-quality original articles, start a blog  and include product descriptions. Optimize images : Add relevant keywords in image alt tags and file names and ensure they are web-size-optimized so they don’t slow your website down. Use an image resizer  to reduce the size of your images. Improve site structure : Ensure your website has a logical hierarchy and clean URL structure. This makes it easier for search engines to crawl and index your pages. Build backlinks : Obtain links from reputable websites to boost your site's authority. Guest blogging, partnerships and creating shareable content are effective tactics. Local SEO : If you have a physical location, ensure your website is optimized for local searches by including location-specific keywords and setting up a Google Business Profile. Add structured data : Also often know as schema or markup this helps search engines better understand your content and the intent behind it. 09. Good performance and infrastructure Behind-the-scenes work is just as important as what users see. Prioritize performance to enhance user experience, engagement and search engine rankings. A well-performing website offers a smooth and enjoyable experience, encouraging visitors to stay longer and engage more with your content. What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on Esin D. Habif, Product Marketing Lead Outbound at Wix.com Here's how to ensure your website performs at its best: Optimize loading times:  Compress images to webp for optimal  website performance  and use caching to speed up page load times. Wix does this automatically, ensuring fast-loading pages that keep users happy and reduce bounce rates. Good page speed is an essential part of any great website. Ensure high uptime:  Choose a reliable hosting provider to minimize the risk of your site going down. High uptime  rates are crucial for maintaining accessibility. Mobile optimization:  With more users on mobile devices, ensure your site is responsive and loads quickly on all screen sizes. Regularly update software:  Keep your content management system, plugins and scripts up to date to prevent performance lags or security vulnerabilities. Wix, for example, does this automatically for all sites built on the Wix platform. Monitor performance:  Use tools like Wix Analytics  or Google PageSpeed Insights to track your website's performance and make necessary adjustments. Web hosting plan: Choose a hosting website  that can handle your website's traffic and technical demands. Consider upgrading as your site grows. 10. Easy accessibility Understanding web accessibility  is key to fostering inclusivity, meeting legal standards, enhancing user experience and future-proofing your site. Ensuring website accessibility  isn't just about inclusivity—it’s about reaching a broader audience and improving overall user satisfaction. Build a site that’s welcoming and usable for everyone, regardless of their abilities or limitations. We should “design websites with accessibility” at the start of a business. With Wix, users can create a website with accessibility settings built right into the Editor, ensuring your content and design comply with the global standards. Wix’s Accessibility Wizard then scans the website for accessibility issues and suggests fixes. Nir Horesh, Head of at SEO & Accessibility at Wix.com Use these tips to make your website is accessible to everyone: Use alt text for images : Describe images with alt text so screen readers can interpret them for visually impaired users. Create a proper heading structure : Make sure your website headings follow a logical order and are tagged correctly. This helps users with assistive technology, like screen readers, understand the page structure and purpose easily. Ensure keyboard navigation : Some users rely on keyboards, rather than a mouse, to navigate websites. Make sure all interactive elements are accessible via keyboard. Choose legible fonts : Select fonts that are easy to read and have adjustable sizes to accommodate users with visual impairments. Provide transcripts for audio and video : Transcripts help users who are deaf or hard of hearing understand multimedia content. Test for color contrast : Ensure there is sufficient contrast between text and background colors to aid users with color vision deficiencies. Perform accessibility testing : Use accessibility checkers to identify and fix any issues. Consider having your website evaluated by users with disabilities for feedback. 11. Mobile friendly Most people access the web on smartphones and tablets, so having a mobile-friendly website is essential. A poorly performing mobile site frustrates users and negatively impacts your brand. Mobile users want quick, easy access to information and services. A mobile-optimized site meets these expectations, providing a seamless experience on any device. Focus on mobile-friendly elements to enhance the browsing experience, leading to increased engagement and conversion rates. Follow these steps to cater your sit to mobile users: Touch-friendly navigation:  Design buttons and links large enough to be easily tapped with a finger. Fast loading times:  Optimize images and minimize code to accelerate loading times on mobile devices. Avoid Flash:  Use HTML5 instead of Flash, as it's not supported by most mobile browsers. Test on multiple devices:  Regularly check your site on various devices to ensure compatibility and a consistent user experience design . 12. Security measures Preventing a security breach is more affordable than dealing with the aftermath. Strengthen your website's defenses against potential threats to ensure a safer environment for you and your users. Prioritize protecting users’ personal information with multi-factor authentication, SSL certificates and secure hosting. Enhance the your website security  with these tools: Use HTTPS :  Secure your website with an SSL certificate. This encrypts data transferred between the user's browser and your website, protecting sensitive information. Keep software updated:  Regularly update your content management system, plugins and any scripts you're using to patch security vulnerabilities. Implement strong passwords:  Use complex passwords for your website's backend and encourage users to do the same for their accounts. Regular backups:  Regularly backup your website so you can quickly restore it in case of a cyberattack or data loss. Conduct security audits:  Identify and address vulnerabilities before they can be exploited. This proactive approach keeps your system safe and secure. 13. Credibility indicators and testimonials Credibility indicators on your website can greatly influence how users perceive your business's trustworthiness. When potential customers see that others have had positive experiences with your brand, it boosts their confidence in making a choice. Include these indicators to reassure visitors of your legitimacy and expertise, helping to convert them into customers. Here's how to establish and showcase credibility on your site: Display contact information : Make it easy for visitors to find your contact details. This transparency builds trust. Showcase customer testimonials : Share positive reviews and testimonials from satisfied customers to demonstrate the value of your products or services. Highlight certifications and awards : If you have industry certifications, accreditations or awards, display them prominently. Add a press section: Picked up any local, national or international media coverage? Make sure your visitors know about it. Like nonprofit Land of Lovies , which used the attention of big media outlets like CNN and NBC to create an eye-catching press section on its homepage. Publish case studies : Detailed case studies can show potential customers the tangible results you've achieved for others. Maintain an active blog : Regularly updated content shows expertise in your field and helps establish authority. Common website challenges and how to fix them Visitors leave too quickly Slow loading pages or a cluttered design drive users away before they even see what you offer. Large uncompressed images, unnecessary animations or complex menus can overwhelm visitors in seconds. Streamline your layout with plenty of white space, optimize images for fast loading and use a simple consistent menu structure. For example, an online store could feature featured products above the fold with a clear menu linking to categories. Even subtle tweaks make a difference. Use descriptive headings so users know exactly what each section offers and make buttons easy to find and tap especially on mobile. Adding a “back to top” button or sticky navigation helps users stay oriented and explore without frustration. These small changes keep people engaged longer and reduce bounce rates. Low conversions Visitors may browse your site but never take action if CTAs are unclear or forms are too complicated. Replace vague buttons like “Click Here” with action-oriented text such as “Get Your Free Quote” or “Book Your Session.” Place CTAs where users are already engaged like after reading a product description or at the end of a helpful article. Test different designs to see what drives results. For instance, A/B testing a bright orange “Subscribe Now” button versus a standard blue one could reveal which color converts better. Simplify forms by only asking for essential information—fewer fields often lead to more sign-ups or inquiries. Poor SEO performance Even the most beautiful website won’t attract visitors if search engines can’t find it. Failing to include relevant keywords, meta descriptions or alt text keeps your pages buried. Conduct keyword research and naturally weave target terms into headings, image tags and body text. A local bakery, for example, could optimize pages with keywords like “fresh bread delivery [city name]” to appear in nearby searches. Site structure matters too. Clean URLs, internal linking and an organized hierarchy make it easier for search engines to crawl your site. Use a sitemap and structured data markup so search engines understand your content. Security and trust concerns Users hesitate to share information on a site that feels unsafe. Without SSL certificates, secure passwords or clear contact details, visitors may bounce. Enable HTTPS, regularly update plugins and software and add multi-factor authentication for backend access. For example, an eCommerce site showing a padlock icon at checkout signals safety and builds confidence. Trust can also be visual. Include testimonials, case studies and recognizable certifications prominently. A small graphic showing “As Featured In” logos or a verified review badge reassures visitors instantly. Regularly backing up your site ensures you can recover quickly from issues without affecting user experience. Outdated or irrelevant content Stale content makes a site feel abandoned. Visitors expect up-to-date information, whether it’s blog posts, product descriptions or pricing. Regularly refresh content, highlight seasonal offerings and keep visuals current. A café could update its menu page each season with photos of new drinks or dishes. Content relevance also means solving current user problems. FAQs, how-to guides or tutorials help visitors engage while boosting SEO. For instance, a fitness brand could add short workout videos to complement articles about healthy habits, keeping users on the site longer and returning for new resources. Accessibility issues Some users can’t interact with a site because it isn’t designed inclusively. Missing alt text, poor contrast or small clickable areas create barriers. Add descriptive alt text for images, ensure sufficient color contrast and use larger touch-friendly buttons. A travel blog could label images of destinations clearly for screen readers, allowing all users to enjoy the content. Headings and keyboard navigation make pages easier to scan. Proper heading structure helps screen readers guide users logically and ensuring every button and form field is accessible via keyboard improves usability. Testing your site with accessibility tools or real users can reveal issues you may have missed and make your website welcoming to everyone. What makes a good website FAQ How often should I update my website? There’s no strict rule for how often to update a website—it depends on your business type and industry. However, refreshing your content every few months is a good practice to keep it relevant. Regularly check for broken links or outdated information that might need quicker updates. The goal is to provide users with accurate, up-to-date information and show that your site is actively maintained. How important is user feedback on a website? User feedback is invaluable for enhancing a website's user experience and effectiveness. It helps businesses understand user interactions and identify areas for improvement. By actively seeking and considering feedback, you can continuously evolve your website to meet your audience's needs and preferences. Positive customer testimonials also boost credibility, serving as social proof for potential customers. What is the ideal website load time? The ideal website load time is 2-3 seconds or less. The longer a website takes to load, the more likely users are to leave. Slow loading times can also hurt search engine rankings and user experience. To boost your website load time, optimize images, minimize code and use a reliable hosting provider. Regular testing and monitoring can help spot and fix any issues. A faster website keeps users engaged and increases your chances of converting them into customers. What pitfalls do businesses need to avoid when designing their sites? When designing a website, avoid common pitfalls to ensure an effective, user-friendly experience. Keep the design clean to prevent overwhelming visitors. Ensure clear navigation so users can easily find what they need. Maintain consistent branding to strengthen your identity. Optimize for mobile responsiveness to cater to mobile users. Improve loading times to reduce bounce rates and enhance user experience. By avoiding these issues, you create a website that effectively represents your brand and meets your audience's needs. Regular evaluation and updates keep your site effective over time. What are the top needs and wants of website visitors? Website visitors have varying needs and wants based on their goals, but common expectations include easy navigation, relevant information, visual appeal, mobile responsiveness and fast loading times. They want to quickly find what they need without navigating through multiple pages. Visitors expect up-to-date and useful information to solve their problems. Engaging designs and high-quality visuals make sites memorable. With the rise in mobile use, users expect mobile-optimized sites. Fast loading times are crucial; slow sites can lead to high bounce rates and a poor user experience. Who builds websites? There are various options for building a website, including hiring a professional website designer or using DIY website builders. Professional web designers have expertise in creating custom websites tailored to your business needs, but they can be more expensive. DIY website builders, like Wix, offer customizable templates, user-friendly interfaces and tutorials on how to use Wix , making it easier for individuals with limited technical knowledge to create their own site at a lower cost. Additionally, some businesses may choose to build their own websites utilizing coding skills or by outsourcing to freelance developers. How much will I need to spend on a website? How much does a website cost  is based on the type, complexity and features you need. Hiring a professional web designer or agency for a custom site can range from a few thousand to tens of thousands of dollars. DIY website builders have monthly fees from $10-$40. Freelance developers' rates differ based on their experience and skill. Research your options and consider your budget to find the best approach for your business's website. How does good website content contribute to its effectiveness? Good content is clear, relevant and engaging, addressing the audience’s needs while reflecting the brand’s voice. It improves SEO, builds trust and keeps visitors on the site for longer. Regular content updates, compelling calls-to-action and multimedia elements like videos or images enhance website content effectiveness. How important is navigation in defining a good website? Clear and intuitive navigation is vital for a good website, as it helps users quickly find the information they need. Logical menu structures, search functionality and consistent design elements reduce frustration, improve engagement and guide visitors toward key actions, such as making purchases or contacting support.

When it comes to planning how to make a website , knowing which type of website works best for you, and specifically for the functionality of your site may affect how you choose to build it. Most websites can be defined as static vs dynamic websites, with increasing numbers being termed hybrids—meaning they are made up of a mixture of static and dynamic web pages. In the context of website creation , static and dynamic refers to the ways in which websites deliver and display content. The key difference between static websites vs dynamic websites is that static websites have stable content, where every user sees the exact same thing on each individual page (like a privacy policy ), whereas dynamic websites pull content on the fly, allowing its content to change with the user. In this article, we’re going to make sense of the whole static vs. dynamic debate. In the process, we’ll review important factors to consider when deciding which one is right for you: What is a static website? What is a dynamic website? The main differences between a static and dynamic website A hybrid approach: combining static and dynamic When to choose a static, dynamic or hybrid website Building a hybrid site with Wix Static vs. dynamic websites FAQ Static vs. dynamic websites The underlying mechanisms and capabilities of static and dynamic websites differ significantly, impacting factors such as interactivity, customization, scalability and maintenance requirements. Static websites consist of fixed content stored on the server and delivered to the user without any server-side processing. These websites are simple and easy to host but lack interactivity and require manual updates. Dynamic websites, on the other hand, generate content on the fly using server-side processing and databases. They offer interactivity, personalized content and dynamic features but are more complex to develop and maintain. What is a static website? A static website is made up of web pages created using HTML , CSS and Javascript (all examples of web development languages). Each page on a static website is stored as a single HTML file, which is delivered directly from the server to the web page exactly as is. This content essentially becomes a part of the design on your page, and won’t change unless the original HTML file is edited at a code level. Changes to a static website can be done manually, and will only be made page by page, HTML file by HTML file. For example, edits made to the HTML file of a homepage will only be reflected on the homepage. This is true even for elements that are identical across the whole site, such as the footer. If you’re using a website builder, changes to static pages will be made automatically every time you use the website editor. One of the most characteristic aspects of a static site is that every user receives and views the exact same content. Because of this, static websites work best for sites with fewer pages that don’t require frequent updates or changes. A good candidate for a static site is a resume website . This is a type of site with set content for each page and doesn't require many changes to individual pages, or real-time updates based on user behavior. Other examples of common static website types include personal websites , nonprofit websites and purely informative websites (good examples of these include one-page or landing page sites ). Advantages of a static website Static sites are back—well, in some situations—and we’re going to go over several main reasons for this comeback. Faster page loading speed The makeup of a static page prioritizes load speed, resulting in a better browsing experience. Because the content on this type of site is pre-written and delivered directly from the server, caching is easier and the content is less likely to load with delays or UX issues, such as broken images. In general, static websites require less server power, and with no database or client-server infrastructure to run through, they’re naturally faster. Since page load speed is a key part of the way Google assesses a website's performance (and it seems to be having a more significant impact on SEO and ranking performance , too) this ability should not be underestimated. Quick creation When you are thinking about how long it takes to build a website and time is an issue, a static website is easier to get live quicker. Static websites are faster to create and publish since they are less complex and don’t need to be connected to databases of organized content. This is even more true if built on a WYSIWYG platform. All that limits the time to go live with a static site is how creative you want to be with each page design. This doesn’t mean making a dynamic alternative will be a slow process, but static pages tend to be simpler and consequently faster to deploy. Lower hosting costs Static websites can be incredibly wallet-friendly when it comes to hosting fees. Because they don’t rely on databases or heavyweight backend processes, they require fewer server resources. This often translates to using lower-cost hosting plans or even free hosting solutions, depending on the scale of your site. When paired with a Content Delivery Network (CDN), static websites enjoy faster global load speeds without driving up costs. This combination is especially appealing for small businesses or creators working with a limited budget while still aiming for a reliable and high-performing web presence. Potential for enhanced security In theory, static website pages are potentially more difficult to hack. This is because there are fewer points to attack them from. We’ll explain: Static pages don’t connect with a database or use external extensions and plugins—all of which can be common entry points for attacks. In comparison, dynamic sites are not inherently unsafe, but potential attackers theoretically pose less risk with a static website. How relevant this is depends entirely on how you choose to build your site. For example, a webpage or website created on a website builder like Wix is protected by a host of protective measures whether it’s static or dynamic. From DDoS protection and SQL certificates to extra layers of website security provided by TLS 1.2, you won’t need to worry about security. Learn more: Small business website statistics Disadvantages of a static website Having been through the benefits of a static site, we are now going to cover some of the disadvantages below. Limited scalability One of the largest disadvantages of a static website only comes into play with larger, content-heavy designs. While it’s possible to build hundreds of pages with a static website, it will always be a slow and long process. This is less relevant if you’re learning how to make a personal website though. Every page on a static website has to be built as a separate entity. For a site with multiple pages, you would need to create each page individually. Less efficient management Static websites may be quicker to create, but they can be more time-consuming to manage. Edits to a static website need to be made page by page, and as websites are loaded with more content, or rapidly changing content, this becomes a much more challenging—and in some cases, near impossible—task. What is a dynamic website? Built using server-side language and technology, dynamic websites allow for the content of each page to be delivered and displayed dynamically, or on-the-fly, according to user behavior or from user-generated content. With a dynamic website, all of your data and content are organized in a database or backend content management system (CMS), which connects to your website pages. The way this information is arranged and connected to your site’s design controls how and when its content is revealed on a page. What does all of this mean? Well, dynamic content gives you the ability to customize and personalize the website experience, and what is displayed, for a specific user. It also allows you to make changes to many pages at the same time, since modifications made to one dynamic page can be automatically made across thousands. For example, dynamic websites enable you to choose which information is displayed to a user based on their location. You can also deliver content to users based on their current or past actions on your site (thanks to cookies), which essentially means each visitor sees a different view of the content on a page. A multilingual website is a great example of when creating a dynamic website might be relevant. Other examples of well-known dynamic websites include: Instagram : as a social media site, dependent on user-generated content, Instagram relies on a dynamic website. CNN : media outlets use dynamic websites to update their content, either in response to breaking news or as stories age. Disney Plus : as a large streaming site, this dynamic entertainment website's dynamic nature allows its content to be chosen and displayed according to a user's location, subscription and preferences. Generally, dynamic websites are those which are content heavy and user-driven. Let’s say the main purpose of your website is to act as a real estate listing website. You’ll need to generate hundreds of pages to list hundreds of available properties. In order to improve the functionality of your site and accommodate a user’s intent, the content on these pages will need to reflect the real-time availability of properties. Using dynamic pages will be the most efficient way to display these changes on your site. Event websites, eCommerce websites , online forums, membership websites, portfolio websites and blogs are some other types of websites that benefit from being dynamic. Advantages of a dynamic website For many website creators dynamic pages are the only way to go, and for good reason. Dynamic pages have the following advantages: Easily updated Starting a business and building a brand online requires continually updated content. You need to stay current with trends, updates and changes within your business, as well as within your industry. A dynamic website is the most effective way to do this. With a dynamic website, a content change on one page can be automatically duplicated on other pages without needing to alter the design. This is particularly relevant to sites with a large number of pages since it makes maintaining a website more efficient. One of the main advantages in terms of updating a dynamic website is that it makes maintenance easier and faster. Multiple users will have access to your database, allowing them to manage the content on the site without the ability to touch the structure or design. Dynamic pages also allow for scalability, since you can manage thousands of pages quickly and easily. Even if you don’t plan for a large website from day one, a dynamic website gives you the option to grow when it becomes necessary. A better user experience A dynamic website provides content that’s tailored to the needs of the user. This might mean displaying information on the page based on their location or changing content to reflect their interests, intent or past actions on the page. Whatever the case, being able to customize what visitors see and interact with creates a better user experience. This capacity for personalization also makes it more likely they’ll return to your site or take further action on it—increasing the potential for conversion. Greater functionality Static pages can be interactive, but when it comes to functionality, dynamic pages definitely lead the way. Dynamic pages have boundless functionality—limited only by the complexity of the logic and language needed to build them, and the instructions needed to deliver content. Netflix is just one example of a very large, complex and yet sophisticated dynamic website, both in terms of functionality and user experience. It’s able to deliver huge amounts of content to users based on their location and login credentials and can offer watch recommendations based on past viewing history. Potential for personalization Dynamic websites excel in their ability to create a personalized experience for users. By storing and analyzing user data, such as browsing history, preferences or location, dynamic pages can display tailored content that aligns with each visitor’s interests. This personalization not only enhances user engagement but also increases the likelihood of conversions. For example, eCommerce websites can recommend products based on a customer’s previous purchases, while blogs can suggest articles related to a reader’s past activity. Creating unique, targeted interactions with visitors builds trust and encourages them to return. Disadvantages of a dynamic website It takes more resources to create Because of the extra steps needed to organize and connect your database to the right pages, a dynamic website can be more complicated to set up and get running. it will take more time to go live and can be more costly, too. There are exceptions to this: using a website builder like Wix not only allows you to build dynamic pages when you need them, but it also allows you to do so without subscribing to a paid package. The CMS (Content Management System) is free to use for all Wix users. So while traditionally building a dynamic website used to require a larger budget, this is no longer the case, depending on where and how you choose to build your dynamic site. Looking to get started with the CMS ? Take a look at our online course to help you do just that. Performance issues Dynamic websites have more instructions to process than static websites do. They are also connected to a database or content collection and continually pull information from that in order to display it—which takes time to process and execute. This can impact the performance of a site, although many website creation tools are aware of this issue and make it their mission to prioritize performance across all pages. When building a dynamic website with a website builder such as Wix, concerns about performance are less likely. This is because everything necessary for website performance optimization (for example, automatic image optimization, a Content Delivery Network and defense against DDOS attacks) is integrated into your pages, making your dynamic website as fast and user-friendly as a static one. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. A hybrid approach: combining static and dynamic pages The reality is that many websites are complex—and becoming more so all the time. We have an increasing demand for more functionality from websites, but at the same time, we need them to perform well and load fast. As a result, many website creators are taking a hybrid approach to developing a website. The debate surrounding website building, in this case, is not necessarily static vs. dynamic, but when to implement static pages and when you should use dynamic pages, all within the same website. Let’s have a look at what creating a hybrid website entails: A hybrid website in action You may have started with a static website, but as the need for greater functionality (or just a larger, more content-focused website) arises, you might see the benefit of using dynamic pages. With a hybrid model, you’ll get a site that dynamically and automatically responds to your users' needs. Let’s go back to our real estate website again. Imagine you're a property owner with a handful of apartments to rent in two cities. You don’t have a lot of inventory to start, which means your website will be mainly an informative one, with some basic calls-to-action. Your site’s pages would include: An About page describing your company and what you offer. A location page or two, detailing the cities you have apartments in. A handful of landing pages for the actual properties, where people can learn about each apartment and contact you directly for bookings. None of these pages will require extensive functionality or real-time changes to information or content. In this scenario, a static website would work great. But over time, your business and property portfolio grows. Now, instead of a handful of properties across two cities, you have almost 100 apartments to rent in six or seven locations. You’ll now want a website with dynamic pages, capable of doing more in terms of the number of apartments you display and with the ability to update information for different users. In this example, you’ll need your site to update featured apartments according to those available at the precise time a user is looking for one. It should also display results according to parameters set by a user’s search request within the website. Ideally, a user who searches your site for a one-bedroom apartment in Brooklyn, for three months, will be shown results that exactly match their request. These are where your dynamic pages come in. With a dynamic website, new pages can be added to keep pace with your new inventory and update content as extra search parameters are added. Depending on your search metrics, you’ll have the potential for hundreds of dynamically created pages, all of them generated by the user automatically. In turn, the user gets content they specifically want, making it easier for them to take action. When to choose a static, dynamic or hybrid website Choosing between a static and a dynamic website depends on your specific needs and goals, making it essential to understand how each option serves different purposes in web development. When to choose a static website Static websites are ideal for simple informational websites that don't require frequent updates, such as portfolios or brochure sites. If you’re running a small business and need an online presence with basic details like contact information, services and a map, a static site can be cost-effective and efficient. They’re also perfect for landing pages created for marketing campaigns, where content remains consistent, and the focus is on driving conversions with a cohesive design. When to choose a dynamic website If your website needs user logins or provides personalized content, such as dashboards or customized recommendations, a dynamic site is the way to go. For businesses running an Commerce platform, dynamic functionality is essential to handle product listings, shopping carts and payment processing. Similarly, blogs that include user comment sections, search features or other interactive elements require a dynamic framework to manage and display content seamlessly. When to choose a hybrid website A hybrid website combines the best of both static and dynamic approaches. Consider a hybrid approach if you want to balance the high performance and low cost of static pages with the power and flexibility of dynamic features. This setup works well for businesses that need fast-loading pages for general content but also want interactive elements like user accounts, forms or personalized recommendations in select areas. Website type Best for Key features Why it matters Static Small businesses, portfolios, landing pages Pre-built pages, fast loading, minimal updates Cost-effective and reliable, ideal for content that doesn’t change often Dynamic Blogs, eCommerce stores, member sites Personalized content, user logins, interactive features Perfect for websites that need frequent updates, customization or user interaction Hybrid Businesses needing both speed and flexibility Mostly static content with selected dynamic elements Combines fast performance and low cost of static pages with interactive features to enhance the user experience Building a hybrid site with Wix With a website builder like Wix, using the Wix Content Manager allows you to simplify the creation and editing of content-heavy sites, and turn default static pages into dynamic pages. These can then be managed and updated, all without having to touch the design. This in turn allows you to create a hybrid site that matches both your content and user needs. You can learn more about how to plan the website you need. Using free website templates can help you build exactly the kind of site you need. Tip: Need help finding a catchy name for your site's domain? Use a website name generator for inspiration and ideas. Looking to take your website to the next level? Check out Wix Studio or explore the difference between Wix vs. Wix Studio and Wix Studio vs. Elementor . Static vs. dynamic websites FAQ What does static vs. dynamic mean? In the context of website creation, static means something that doesn't change, while dynamic signals something that does. A static webpage remains the same or fixed, in terms of the content it displays. A dynamic webpage is the opposite, its content changes according to the location of the user, or based on actions a user has made on the page before. What are three examples of static websites? Personal websites:  Personal websites are typically static websites that are used to showcase an individual's portfolio, skills or experience. They often consist of a few pages of text and images, and they are typically updated infrequently. Brochure websites:  Brochure websites are static websites that are used to promote a company, product or service. They typically consist of a few pages of text and images, and they are designed to provide visitors with an overview of the company's offerings. Landing pages:  Landing pages are static websites that are designed to achieve a specific goal, such as generating leads or driving sales. They typically consist of a single page of text and images, and they are designed to be very persuasive. How do you know if a website is static or dynamic? There are a few ways to tell if a website is static or dynamic: URL structure:  Static websites typically have a simple URL structure, such as example.com/about or example.com/products. Dynamic websites, on the other hand, often have more complex URL structures that include parameters, such as example.com/products?category=shoes. Interactivity:  Static websites are not interactive, which means that users cannot interact with the content on the page. Dynamic websites, on the other hand, can be interactive, which means that users can interact with the content on the page, such as by submitting forms or clicking on links. Content updates:  Static websites are typically updated infrequently, while dynamic websites are updated more frequently. This is because the content on a static website is pre-generated, while the content on a dynamic website is generated on-demand. What is better, a static or dynamic website? The best type of website for your needs will depend on your specific requirements. Static websites are a good option for websites that have simple content that doesn't need to be updated frequently. Dynamic websites are a good option for websites that have complex content that needs to be updated frequently or that need to interact with users.