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Turn your ideas into a website you love with Wix →   Want to create a one-page website ? A one-page site is a simple, user-friendly way to share all your content in a single, smooth-scrolling layout. It keeps navigation effortless and lets visitors absorb your message quickly without clicking through multiple pages. This guide will show you how to plan, design and build a one-page website that looks professional, engages your audience and drives website traffic to your business. Learn more: How to build a website How to plan a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a one-page website This guide takes you through the key steps to create a one-page website. You’ll learn how to choose a template, plan your content layout, add scrolling effects, set up an anchor menu and write concise text. You’ll also implement strong calls to action, add visuals and a rich footer, link your social media, apply SEO best practices and make your site mobile-friendly. Key elements of a one-page website Before you dive into building your one-page website, it helps to know the essential elements that make it effective: Element What it does Clear visual hierarchy Guides visitors down the page with distinct sections, headings and contrasting colors so they know where to focus Strong call-to-action (CTA) Highlights a single, clear goal and encourages visitors to take action, whether it’s signing up, booking or purchasing Intuitive navigation Makes it easy to move through the page, using a sticky menu with anchor links for longer sites Mobile-first design Ensures your site looks and works great on smaller screens, since many visitors will be on mobile devices Hero section Captures attention immediately with a headline, brief intro and visual to communicate your main message Engaging visuals Uses images, icons, graphics or video to make content more appealing and memorable Content hierarchy Organizes information so visitors can scan quickly and understand the most important points first Testimonials or social proof Builds trust by showing real feedback, reviews or achievements Footer Provides extra info, links or contact details without cluttering the main page How to create a one-page website Learn how to create a one-page website in 12 steps: Choose a one page website template Plan your content layout and define key sections Add scrolling effects on your site Create an anchor menu to link each section Keep it short: writing concise text Make navigation easier Implement a strong CTA Bring your one-page site to life with visuals Include a rich footer Incorporate your social media accounts Apply SEO best practices Make your one page website mobile-friendly 01. Choose a one page website template Ready-to-use templates make building a one-page website super easy. They come with pre-designed sections that you can customize to fit your needs. Best of all, these templates are entirely no-code and require zero technical skills–or the expense of hiring designers or developers. With their user-friendly setup, pre-made templates are perfect for beginners looking to create a professional site quickly and easily.  To start on the right foot, you’ll need to  choose a website template  that includes the essential one-page website elements–like an anchored menu, social bar and rich footer, as well as strips and columns. Wix’s team of dedicated designers have created hundreds of fully customizable  one-page website templates , perfect for any type of business. Want your site to feel on-brand? No problem. Match your logo, fonts and color scheme to your branding guidelines for a polished, professional look.   Pro tip : Start with a blank, ready-made section and customize it to fit your content.  Wix’s new Editor  will sync it with your website's overall design, keeping everything cohesive and visually stunning. Learn more: How to design a website with AI 02. Plan your content layout and define key sections Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "Sometimes, you work on a page and you’re so focused on the details that you can’t zoom out. Show someone a fold for two seconds, then close it and ask them what they remember and what they felt." For a one-page website to shine, organizing your content into clear, scrollable sections is important. Plan a logical flow for your content using a clear visual hierarchy. With everything on one page, your layout needs to be intuitive, guiding visitors seamlessly through your story.  Start by mapping out your  website structure . Think about your visitors’ journey–what do they need to see first? Position your most important messages “above the fold” to capture attention before they scroll, then arrange the rest of your content by priority.  Aim for 5 to 10 sections to avoid an endless scroll. A typical one-page website structure might include: Header with navigation  – helps visitors find their way around quickly Hero section  – your main message and value proposition About/intro  – introduce your brand or mission Services or products  – showcase what you offer Testimonials or social proof  – build trust with your audience Contact area  – include a form, location, or other contact info Footer  – wrap up with key links or legal info Beyond these, you can customize your layout with sections like: Meet the team A photo gallery FAQs Keep your content simple and visually appealing. Cut out any unnecessary details and focus on clear, to-the-point text that complements your design and keeps visitors interested.  Learn more: How to vibe code a website 03. Add scrolling effects Scrolling effects can bring your one-page website to life. Features like fade-ins, slide-ins, scroll-triggered animations, infinite scrolling and smooth transitions make your site more dynamic. When done right, these effects can highlight key sections, keep visitors engaged and encourage them to stick around–leaving a lasting impression. The truth is, without some visual interest, a one-page site might fall a bit short. That’s where tools like parallax scrolling  come in. The popular scroll effect  creates a 3D illusion, with background and foreground layers moving at different speeds as users scroll. It’s subtle but incredibly effective at capturing attention and boosting engagement.   Pro tip:  Want to master parallax effects ? Start by adding simple animations like zoom-ins, reveals and fades to your sections. Small details like these can make your site feel polished and professional.  04. Create an anchor menu to link each section One-page websites follow a flat website architecture , where each menu item links to a specific section on the same page, rather than to a page of its own. To make this happen, you’ll need to define your sections and add anchors. Here’s a quick three-step guide to building an anchor menu: Add an anchor : Anchors let visitors jump straight to specific sections of your single-page website. Many templates come with built-in anchors that you can rename, move or delete to fit your layout. Be thoughtful about your  anchor text–clear labels improve navigation and enhance the user experience.  Link your site’s menu to anchors : Connect each menu item to its corresponding anchor. This way, when visitors click a menu option, they’re taken directly to that section of the page. It’s an easy way to keep navigation smooth and intuitive.  Organize your menu : Make sure your menu items appear in the same order as your sections for clarity. For example, if “About” is the first section, it should also be the first menu item. To improve usability, keep your menu visible as visitors scroll. You can create a floating menu or freeze the header by turning on the “Freeze Header” option in your editor. This keeps navigation at their fingertips, even on long-scrolling pages.  05. Keep it short: writing concise text Let’s be real–when it comes to a one-page website, every word needs to pull its weight. With limited space to make your point, it’s all about delivering clear, impactful messages that resonate. Start by zeroing in on your site’s main purpose. What do your visitors absolutely need to know? Focus on that and leave out the rest.  Use simple, straightforward language and break your content into bite-sized sections. Think: short paragraphs, bullet points and headers to guide your readers. No need for long-winded explanations–get straight to the point. Less is more, so aim to grab attention with short, punchy messages that reflect your brand’s personality. And don’t forget, every section on your page should have a clear purpose, helping visitors stay focused without feeling overwhelmed.   06. Make navigation easier Help visitors get around your site easily by adding a ”Back-to-Top” button. This handy feature stays fixed on the page, so no matter how far down they scroll, visitors can instantly jump back to the top with a single click. This should help improve your site metrics, such as bounce rate . 07. Implement a strong CTA Your one-page website should drive visitors toward your main goals. That’s where a strong call-to-action (CTA) comes in.   Place your CTA where it’ll get noticed–right above the fold–and make sure it stands out. For extra impact, connect it to an anchor  that takes visitors straight to the section where they can take action. For example, a “Contact Me” button should lead directly to your “Contact” section. Keep it simple, clear and impossible to miss.   08. Bring your one-page site to life with visuals When space is limited, high-quality visuals–like images, videos and graphics–become your best tool. They grab attention and communicate your message in an instant.   Start by picking visuals that reflect your brand and purpose. A bold hero image or a captivating background video can create a strong first impression, while icons, infographics or custom illustrations break up text and make your content easier to digest.    The key? Balance. Avoid overloading your page with visuals. Use whitespace to keep your design clean and give your content room to  breathe. And don’t forget: optimized images are a must for fast loading times, especially on mobile. Want to make your site even more dynamic? Add subtle animations or scroll-triggered effects to create an interactive experience that keeps visitors engaged.  09. Include a rich footer Your website footer might sit at the bottom of the page, but it’s prime real estate for important details. Visitors typically scroll down to find contact information, so make sure to include up-to-date phone numbers, email addresses and links to your social media profiles. You can also add business hours, a privacy policy and terms and conditions if needed.  Running a brick-and-mortar? Adding a map to your footer makes it even easier for customers to find you. Think of your footer as a helpful mini-directory that ties everything together seamlessly.  10. Incorporate your social media accounts Linking your social media accounts to your one-page website is a great way to create a cohesive online presence and to increase social media engagement . Here’s how to integrate them:  Add a social bar : A social bar features icons for your business’s social media accounts, making it easy for visitors to connect with you. With Wix, you can customize the design of these icons and link them to your social profiles. You can also pin the bar to the screen by right-clicking it in the Editor and selecting “Pin to Screen". This way, the icons stay visible as visitors scroll. Add your Instagram feed : Give your audience a sneak peek into your latest posts by embedding your Instagram feed directly on your site. Choose from various customizable layouts to display your feed directly on your one-page site. It’s an effortless way to add a dynamic, personal touch.  11. Apply SEO best practices Search engine optimization (SEO) is a must for getting your website noticed. It’s all about fine-tuning your site so it ranks higher on search engine results for specific keywords–bringing more traffic and potential customers your way.  Start by making sure your site is indexed on Google. Wix makes this step a breeze with built-in SEO features  that help you get indexed quickly. Once that’s done, focus on targeting the right keywords. These are the terms your audience is searching for, and when used strategically, they can help your site rise to the top of search results. Don’t just create a site–make sure it’s seen.  Expert tip from Leonie Schmid, Strategic Lead for Organic Growth at Wix.com: "Google has become very good at understanding and analyzing the searchers behavior and knows when user intent is satisfied and when not. Therefore, creating high-quality and relevant content that satisfies user intent is essential for achieving high search rankings." Pro tip:  Want to dive deeper into SEO? Head over to the  Wix SEO Learning Hub  for expert tips and in-depth best practices to learn more. 12. Make your one-page website mobile-friendly Let’s face it–most people browse the web on their smartphones, not desktops. And with Google’s mobile-first indexing, your site’s mobile version plays a huge role in determining your search ranking.   What does this mean for your website? Your one-page website needs to look and work just as smoothly on mobile as it does on desktop. Luckily, the streamlined design of one-page sites makes this easier than you might think.  Pro tip:  Wix automatically creates a mobile version, optimized for any device. Simply head into the Editor, switch  to Mobile Editor, and preview your mobile site. If you want to take your mobile design one-step further, build a fully responsive mobile site using  Wix Studio , an advanced website creation platform from Wix. In addition, with Wix's adaptive technology, you can customize and edit the mobile version elements on your own, where you can hide certain content or rearrange it to better suit the small screen. Improve your mobile experience with a  quick action bar . Since the social bar doesn’t appear on mobile sites, this bar triggers readers to search your website for information such as your contact info. Looking for inspiration for your one-page site? Check out these best one-page websites to help you get started. Or look to these website examples for further web design inspiration. Here's a quick one-page website checklist to make sure you've got it all covered: What to do Why it matters 1. Choose a one-page website template Start with a layout that fits your style and goals 2. Plan your content layout and define key sections Make sure information flows logically for visitors 3. Add scrolling effects Make your site feel dynamic and engaging 4. Create an anchor menu to link each section Make navigation smooth and intuitive 5. Keep text concise Help visitors quickly understand your message 6. Make navigation easier Make it simple for users to move through the site 7. Add strong calls to action Guide visitors to take the next step 8. Use visuals to bring your site to life Make your site more engaging with images, icons and graphics 9. Include a rich footer Give visitors extra info, links or contact details 10. Link your social media accounts Connect with your audience across platforms 11. Apply SEO best practices Make your site easier to find in search results 12. Make your site mobile-friendly Make sure it looks and works great on any device Is a one-page website right for you? Let’s break it down. Web design  typically falls into two main categories: one-page websites and the classic multi-page structure. A one-page website keeps everything organized, presenting your content on a single, scrollable  web page . With this format, you can add as many  images, videos, testimonials and social proof as you’d like, all in a clean and easy-to-follow way. One of the biggest perks? You control the flow, guiding visitors through your content in the exact order you want them to see it. Plus, it’s easy to maintain and works beautifully on mobile devices and apps.  Classic websites, on the other hand, is how most people would envision the different  parts of a site : a homepage linking to other pages, such as a contact page, a service page and an FAQ page. Yet, long-scrolling websites are one of the  best website layouts  available, as it allows you to control the order in which visitors see your  web content . Both of these website types have their place, but the question is–which style fits your needs? Learn more: Multi page website vs single page website What is web design? Reasons to create a one-page website   A one-page website isn’t just simple–it’s smart. Here’s why it might be the perfect choice for you: You’re working with short-form content, like landing pages, CVs, photography  portfolios ,  wedding websites , personal web pages or any event-related site. You have a clear goal for your users. Whether it’s signing up for a newsletter, booking a service or making a purchase, a one-page design keeps the focus sharp. You’re short on time and resources and need to create a website quickly. You want universal compatibility across a range of devices and browsers. Your content fits on one linear page. You prioritize speed and performance and want a faster-loading page and better  website performance . You want to save time and investment on  website development  resources.   However, if your site requires more detailed content–like product or service pages in an  online store –a classic multi-page website may be a better fit. This format allows for dedicated pages and in-depth descriptions, making it ideal for creating a blog  or businesses with many offerings.  Ready to get started? Use a   website builder  like Wix , or explore these   one-page website templates . How to promote a one-page website Promoting a one-page website can be simple and effective with the right approach. Start by using social media to drive traffic. Share your link on platforms like Instagram, Facebook and LinkedIn, and create engaging posts with eye-catching visuals to grab attention. Short-form content on TikTok or Twitter can help expand your reach too. Add a clear call-to-action (CTA) like “Explore everything you need to know on one page” to guide users back to your site. Keep an eye on engagement and adjust your strategy based on what works best for your audience. You can also use paid ads to increase visibility. Platforms like Google Ads and social media ads allow you to connect directly with your ideal audience. Use precise targeting and test different messages to see what resonates most. By combining these strategies, you’ll effectively promote your one-page site while keeping your audience informed and engaged. Why trust Wix’s experts? This article was written by Wix’s in-house team, with years of experience helping people turn their ideas into successful websites. Every tip, template recommendation and example comes from real Wix projects, aimed at helping you launch a site that looks polished, functions smoothly and supports your long-term goals. We’ve worked with millions of creators, entrepreneurs and business owners to bring their visions online. Our team keeps up with the latest in design, user experience and SEO, so the guidance you get is practical, actionable and proven to work in real-world projects. Consider this blog your go-to resource for every step of your website journey, from creating your first page to growing a site that reaches your audience and evolves with your goals. One-page website FAQ Is a one-page website professional enough? A one page website can be professional if it is well-designed and easy to use. The content should be relevant and concise, and the design should be consistent and visually appealing. The website should also be mobile-friendly and optimized for search engines. Are one-page websites good? One-page websites can be a good option for businesses that have a simple message to convey, or for organizations that want to create a website that is mobile-friendly. However, one page websites may not be suitable for businesses with complex messages or that need to organize a lot of content. What are the pros and cons of one-page websites? Here are some of the pros and cons of one-page websites: Pros: Simple and easy to use Mobile-friendly Can be more engaging than multi-page websites Can be cheaper to create and maintain Cons: Can be difficult to organize a lot of content May not be as SEO-friendly as multi-page websites May not be suitable for businesses with complex messages Ultimately, the decision of whether or not to use a one page website depends on your individual needs and goals. What are some best practices for one-page website SEO? Here are some of the best practices for optimizing your one-page website for search engines: Choose the right keywords. When you're creating your website, think about the keywords that people are likely to use to search for your business or products. Use these keywords throughout your website, including in your title tag, meta description and throughout your content. Create high-quality content. Your website content should be informative and engaging, as well as well-written and free of errors. Make sure to include images and videos to break up the text and make your website more visually appealing. Structure your website for search engines. Use headings and subheadings to break up your content and make it easy for search engines to index your website. Use internal links to connect related pages on your website. Optimize your images. Use descriptive alt text for your images and include keywords in your image file names. This will help search engines understand what your images are about. Submit your website to search engines. Once you've optimized your website, you need to submit it to search engines so that they can index it. You can do this through Google Search Console. How can I promote my one-page website? Here are some ways to promote your one-page website: Share your website on social media. Share your website on your social media profiles and encourage your followers to share it as well. Guest blog on other websites. Guest blogging is a great way to get exposure for your website and to build backlinks. When you guest blog, be sure to include a link back to your website in your bio. Run online advertising campaigns. You can run online advertising campaigns to promote your website. This can be a good way to reach a wider audience. Attend industry events. Attend industry events and network with other professionals in your field. This is a great way to promote your website and to generate leads. Can I create a one page website for free? With a website builder, like Wix, yes. Or you can choose from a number of paid plans. Is it better to create a website with one page or several? The decision between a one-page or multi-page website depends on your content and goals. A one-page design can be concise and easy to navigate for simple information or portfolios. Multi-page websites offer better organization and scalability for diverse content. Consider your content complexity, user experience and the desired functionality of your website to determine the most effective structure and number of pages for your website. How long should a one page website be? Your one-page website's length should strike a balance between providing essential information and encouraging user engagement. Aim for concise content that conveys your key messages without overwhelming visitors. Always include relevant sections such as an introduction, services, portfolio and contact information. Use clear visuals and navigation to improve the user experience and for a seamless journey through the page. A one-page website typically ranges from 200 to 1,000 words, though this can vary based on content and design. The aim should always be clarity and conciseness. Can one-page websites rank well in search engines? They can but they'll usually need strategic keyword use and targeting, strong and focused content and proper headings. There should also be links pointing to it from external sources, or another website. Are one-page websites mobile-friendly? One-websites can be inherently mobile-friendly, if the template use to create them is. Generally a one page website is easier to make mobile-friendly because it's just one page — it naturally loads faster than an entire website. It's also easier to adapt to mobile screens and navigation can be simplified for smaller screens too. What are the limitations of one-page websites? For all their benefits there are some limitations to these type of websites. These include limited content depth, challenging to implement complex navigation, it may be difficult to expand later, it's less suitable if you need a lot of content on your site.

If you’re looking to understand how to make a website for your business, portfolio, landing page or blog that’s simple and informational, consider building a static website. With Wix’s user-friendly platform , you can create and launch a professional website without any coding knowledge. In this article, we’ll walk through the steps of building a static website using Wix, from how to plan a website , to choosing a template, purchasing a domain name and getting your site online. Plus, we’ll show you a static website for inspiration. What is a static website? Why build a static website? Ways to build a static website Features of a static website How to build a static website Static website example What is a static website? A static website is a website with fixed content that is viewed the same way by every visitor—no matter what browser they use. Static websites are composed of web pages created using web development languages such as HTML , CSS or JavaScript, meaning each page is stored as its own single HTML file via a server. When someone visits a static website, their web browser makes a request to the server to display the HTML file for a specific page, such as a homepage. Content on a static website does not change unless the website owner manually edits and updates it via the page’s HTML file. The difference between static vs dynamic websites , is that a dynamic site generates “content that changes on every page within the website,” based on user input, says Adi Huri, Wix’s Creative Product Manager for Wow. Common static websites include personal websites , online portfolio websites , brochure websites, one-off landing pages and other information or read-only sites. Before you decide whether to build a static website or not, it's important to set your goals for your site . Why build a static website? You may choose to create a static website for the following reasons: Simplicity With a static site you quickly set up a website and handle their own website maintenance . They do not need to integrate databases or other complicated scripting which can impact how long it takes to build a website . First-time web creators or those with limited technical skills often choose static websites. Cost Static websites are cheaper to host than dynamic websites. The hosting server does not need to support server-side processing and only uses HTML and CSS. And since they're quicker to build, static websites often have fewer up-front costs. Reliability and performance Since static websites require fewer exchanges with a server, they often run faster than dynamic websites in terms of page load speed . This can benefit websites with large traffic surges or important information that needs to be live at all times. Security Static pages don’t use external plug-ins, databases or server-side scripting. As these are common entry points for outside agents, static pages have a lessened security risk compared to a dynamic site—a benefit for site owners worried about sensitive data. Tip: Any type of website built on Wix is guaranteed website security fully managed by experts—from threat prevention to real-time detection and rapid response. SEO With Wix performance standards, static websites can have an improved chance at ranking due to their quick page load speed. Ways to build a static website A static website can be built no matter a person’s technical skills. Here are some common ways to build a static website. Hand-coding If you know HTML, CSS and JavaScript, you can build a static website by hand from scratch. While you can fully control your website’s design and functions, this option is time-consuming. It also requires advanced coding knowledge or means hiring someone with that expertise. Static site generator You can use a tool to convert source content into static HTML files for a simple website creation and management process. You'll then need a developer to help create templates that will make up the structure and layout of your site. The static site generator then processes both your content files and your templates, transforming them in static HTML files. They can then be sent to a web server or Content Delivery Network (CDN), for a live site. Website builder The easiest way to create a static website is to use a no-code website building platform like Wix. Wix offers website templates , an intuitive drag and drop HTML editor and web design tools that require minimum technical skills. Content management system There are many examples of these CMS, that were originally developed to organize online content but which can also be used for basic website building and structures. Think WordPress or Drupal as some well-known examples. Features of a static website Most static sites have the following website features : Straightforward navigation Static websites typically link to different web pages via a menu or list, so users can easily find their desired information. Fixed content Static website content will not change unless the owner manually updates it and users will see the same content every time they visit. Limited interactivity Users cannot interact with static websites the same way they would a dynamic website’s real-time content. While they may be less engaging without fancy or interactive design effects, they provide a solid, reliable user experience. How to build a static website in 4 steps Want to learn how to make a website on Wix ? Start by choosing a template, or build it from scratch following our recommended steps: Choose a template for your website Add web pages Get a domain Publish 01. Choose a website template To create a static website, login to your Wix account or sign up and select the right template for your business. Then, tailor the template to match your brand. Here are the most common static website templates: Resume website templates Portfolio website templates Landing page website templates You can also check out these website examples for inspiration. 02. Add web pages In the Wix Editor, select “Add Page,” and choose any customizable page. Prepare text and visual content to add to your web pages. You might want to include an About page and Contact page. Add a title to each new page and play around with the layout to better engage your audience. For example, a split screen layout lets you share an image alongside text. If you are building a highly visual website, use a fullscreen image layout to highlight your images. 03. Get a domain Before you connect your domain, you’ll need to come up with a domain name. You can use a domain name generator tool to help you churn out domain name ideas, but it’s best to mimic or closely resemble your brand name, tone and message. Then, check the availability of your domain name using a domain name search tool. Select a domain extension, also known as top-level domains (TLD), which identify a website’s purpose, owner or geographic location—.org, .com and .net. Once you’re content with your potential domain name, claim it before someone else does. Register a domain name with Wix and connect the name to your static website. With the purchase of a Wix premium plan, receive a free domain name for a year. Make sure to make choosing a safe and secure domain an essential part of your website launch checklist . 04. Publish Finally, click Publish to launch your static website with Wix. Static website examples This consulting site makes a striking impression with a bold, no-frills static design. Aristotle Performance’s website is made up of a handful of clean, direct pages that focus on showcasing the company’s mission, services and leadership insights. Because its core purpose is to communicate expertise and values rather than deliver personalized content, the site remains intentionally static—ensuring every visitor experiences the brand’s message exactly as it was meant to be seen. Check out these other static website examples all built on Wix Empowered Artist : Created by entertainment specialist Jenny Langer, it offers a standout example of how to connect with your niche while providing valuable services, all with a static website. Static websites don't have to be dull or boring, far from it. Full Circle Lawn Care : Static websites can be a highly effective way to showcase your business, they can also be used to promote your business and if needed, help run it too. How to build a static website FAQ What is a static website? A static website is a website that is not generated dynamically and remains fixed. This means that the content of the website is stored on the server as individual files, and the pages are not generated on the fly when a user visits the website. Why should I build a static website? Static websites are faster, more secure and easier to maintain than dynamic websites. They are a good choice for websites that don't need to be updated frequently. How do I build a static website? To build a static website, you need to choose a template, add pages, get a domain and publish. You can choose from many website templates, both free and paid. Once you have chosen a template, you can add web pages with unique titles and content. Then, you can register a domain name. Finally, publish your website to make it available to the public. What are static websites good for? Static websites are a great option for businesses that want more flexibility and cost-efficiency. They are created using pre-rendered HTML files, which makes them faster and more secure than dynamic websites. Static websites are also cost-efficient because they are lightweight and often faster and cheaper to serve than dynamic files. Can I build a static website for free? With Wix, yes you can create a free static website by choosing from hundreds of customizable static templates. What's the fastest way to build a static website? The fastest way to build a static website is using a website builder like Wix. Wix offers drag-and-drop functionality, pre-designed templates and an AI-powered website builder. Are static websites easy to build? Yes. Static websites are generally easy to build, especially for beginners. Builders like Wix offer user-friendly tools and templates, making it simple to create static sites without any coding knowledge. How do I update a static website? It depends on where and how you build your site, using a website builder like Wix, makes a static website easy to access and update. Changes can be made from your site editor and published as needed.

When you're establishing your business online, understanding the difference between a landing page and a website is crucial. Both play pivotal roles but they serve distinct purposes that can significantly impact your online success. In this article, you'll discover the nuances that set landing page examples and websites apart, why each is important and how they contribute to your overall online marketing strategy. You might be wondering why it's necessary to differentiate between the two or how each affects your visibility on search engines. Perhaps you're curious about their roles in conversion optimization or what makes engaging landing page copy stand out. These are some of the key questions we'll explore to give you a clearer picture of how to leverage both landing pages and websites for your business. Understanding these differences is not just about semantics—it's about making informed decisions that can enhance your search engine optimization (SEO) efforts and optimize conversions. Create a website with a website builder  like Wix and you'll get access to hundreds of free website templates , reliable web hosting  and advanced security features . What is a website? A website is a collection of interconnected web pages under a single domain name , typically produced by an individual, group or organization. Think of it as a virtual headquarters where visitors can learn about your company, explore your products or services and engage with content that reflects your brand's ethos. Learn more about what is a website ? The broader purpose of understanding how to create a website for a business can't be overstated. It's the central hub for your marketing efforts, offering potential customers everything they need to know about your business in one place. A well-designed website builds credibility and authority in your industry, serving as a platform for establishing trust with your audience. Key features of a website When it comes to creating a website you'll need to consider its: Navigation : The structure of your website should allow visitors to easily find what they're looking for. Intuitive navigation is key to keeping users engaged and reducing bounce rates. Content : Quality content is the backbone of any good website. It informs visitors, helps with SEO and enhances the user experience. Design : The visual aspect of your website should align with your brand identity and be aesthetically pleasing to attract and retain visitors. What is a landing page? A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, ads from Google, Bing, social media platforms or similar places on the web. Unlike general websites, landing pages have one primary focus or goal, known as a call to action (CTA). This focus makes landing pages the perfect tool for driving specific business or marketing outcomes, such as newsletter subscriptions, event registrations or product sales. They're designed to prompt one desired action from visitors, eliminating distractions and guiding users towards your conversion goal. Essential elements of a landing page It’s important to understand how to create a landing page  that effectively engages visitors. When planning and building it, you should include the following elements: A clear aim : Every landing page should have a single purpose and CTA to direct the user's next step. Engaging copy : The text on your landing page should captivate visitors and encourage them to take action. A simple design : A clean and uncluttered landing page design helps keep the visitor focused on the CTA. Quality visuals : Use images or videos that resonate with your target audience and complement your message. Trust signals : Include testimonials or trust badges to reassure visitors of your credibility. The main differences between a website and a landing page It's important to understand the distinctions between a website and landing page so as to be able to understand which is the right tool for your online marketing strategies . While both are integral to your digital strategy, they serve different purposes and are structured in unique ways to meet those ends. The main differences between these two online assets can be broken down like this: Objective : A website acts as an all-encompassing digital platform for your business, while a landing page is focused on a single goal or campaign. Navigation : Websites offer comprehensive navigation options to explore various content, whereas landing pages limit options to guide visitors toward a specific action. Design : The design of a website reflects the brand's overall image and includes multiple elements, whereas landing pages have a more streamlined design focused on conversion. The context in which user actions take place also varies significantly. On websites, users might browse, learn, and interact with various elements. On landing pages, user actions are more straightforward and goal-oriented—typically to sign up, download or purchase. Conversion goals and SEO implications The primary aim of a landing page is conversion optimization. It's designed to turn visitors into leads or customers efficiently. Websites, while they also aim for conversions, serve broader goals including providing information, fostering community engagement or showcasing expertise. When it comes to SEO, websites have more opportunities to rank for various keywords due to their rich content and numerous pages. Landing pages can be optimized for specific keywords related to the campaign but may not have the same SEO weight as full websites due to their singular focus. So, is a landing page better than a website for SEO? Not necessarily. They each play different roles in your SEO strategy. A well-optimized website can attract organic traffic through multiple entry points while a targeted landing page can boost conversions for specific campaigns. Understanding these differences will help you decide when it's best to use each one in your marketing efforts. Get started with Wix's landing page builder . Do you need a website if you have a landing page? This is a common question among business owners who are evaluating their online marketing strategy. The answer depends on your long-term goals and the nature of your business. While landing pages can be incredibly effective for specific campaigns, they're not a substitute for the comprehensive presence that a website offers. A website is like your online business card , online portfolio and storefront all rolled into one. It's where people go to learn about your company, read content, browse products and get in touch. A landing page, on the other hand, is like a targeted flyer that directs people to one particular action. Learn more: Small business website statistics Here's why both are important: Credibility : A website establishes your business as credible and trustworthy. Content : Websites allow you to provide in-depth information, which can be crucial for B2B businesses or those with complex products or services. SEO : A website gives you the platform to optimize for search engines across a range of keywords and topics. Longevity : Websites can evolve with your business over time, while landing pages might be temporary or seasonal. When to use a landing page vs a website Deciding whether to use a landing page or a website depends on your specific business objectives and the nature of the campaign you're running. Here are scenarios that can help you determine which is more appropriate for your goals: Product launches : Use a landing page when launching a new product to focus customers' attention solely on that item. Marketing campaigns : For targeted marketing campaigns, such as a limited-time offer, some types of landing pages are ideal for driving conversions. Business information : If you're providing comprehensive information about your business, services, or products, a website is necessary. Lead generation : Landing pages are excellent for lead generation efforts, such as downloading an eBook or signing up for a webinar. Brand awareness : To build brand awareness and provide value through blog posts, news updates, or educational content, utilize a website. Get started with these landing page templates . When to use a landing page vs a homepage A homepage is the central hub of your website designed to guide visitors to sections like services, about pages and contact forms. It gives an overview of your business and works for both new visitors and returning customers. A great homepage combines branding, navigation and content to grab attention and encourage users to explore more. It provides clear paths to key information while meeting different user needs. A landing page, on the other hand, focuses on a single goal—like capturing leads, promoting a sale or driving sign-ups. It eliminates distractions such as navigation menus and multiple links, keeping the focus on conversion. Every element is designed to direct visitors toward one action, making landing pages especially effective for paid ad campaigns where a clear, relevant message is key to engagement. User intent helps decide if a homepage or landing page fits your goal. A homepage welcomes a broad audience and guides visitors to different areas. A landing page is more specific—perfect for matching visitor expectations and driving immediate action. Used right, both can be powerful website tools. Landing page or a full website: Practical tips for different industries   Deciding on a landing page or a full website comes down to your business type, goals and how you plan to connect with your audience. Here’s how to figure out what works best for your industry: Ecommerce and retail    For eCommerce businesses, a full website is usually the way to go. You’ll need pages for product categories, a shopping cart and checkout. But when you’re running a promotion or launching a new product, a landing page focused on that offer can be a great way to boost conversions. Landing pages should create urgency and include a clear call-to-action (CTA) for that specific offer, while your website covers everything else. Service-based businesses   Service-based businesses (e.g. salons, cleaning services, consulting) can get a lot out of a landing page if you're focused on one action, like booking a consultation, signing up for a workshop or promoting a discount. But if you offer a range of services, a full website is the way to go. You can include an about us page, service details, customer testimonials and even a blog to share helpful content. Local businesses   For local businesses like restaurants or gyms, landing pages are great for promotions, events or seasonal offers. A full website is a must for sharing your address, hours, reviews and simple ways for customers to reach you or book reservations. It also improves SEO, making it easier for local customers to find you. Portfolios and personal brands   If you're a creative professional like a photographer, artist or designer, landing pages are a great way to promote a project, event or special deal. A full website, on the other hand, gives you space to share your portfolio, bio and blog so people can really understand what you do. It also lets you offer services and include a contact form. Tech and SaaS businesses   For tech or SaaS companies, landing pages are perfect for highlighting features, offering demos or driving sign-ups. Still, a full website is essential to dive deeper into your product, share case studies, add testimonials and include pricing and support pages. SaaS businesses, in particular, gain from multiple pages that explain each feature and benefit in detail. Event-based or promotional campaigns   Event-based businesses like conferences or festivals can create landing pages to promote events, sell tickets and drive registrations. Focus on event details and include a clear CTA. For ongoing events or promotions, a full website might work better to share updates, schedules and event info. Nonprofit organizations   Nonprofits can make use of both. A landing page is great for specific campaigns like fundraising or volunteer recruitment when the goal is to drive donations or sign-ups. A full website is important for sharing your mission, telling your story, including donor stories and keeping people updated on programs and events. Websites and landing pages in action There are a number of scenarios where either asset works: Example 1 A tech company uses a landing page to promote sign-ups for early access to their new app. As demand grows, they create a website to truly represent their developing brand. Example 2 An e-commerce store has a website with multiple product pages but creates a special landing page for their Black Friday sale. Example 3 A consultant uses their website to host a blog and share industry insights while employing landing pages for workshop registrations. Single-page and landing page websites: The best of both worlds   You don’t have to pick between a full website and a landing page—there’s a middle ground. Landing page websites and single-page websites combine the best features, giving you a sleek, action-driven design without unnecessary complexity. A landing page website keeps things simple. Everything you need—about, services, testimonials, contact info—is packed into one scrollable page with a clear call-to-action (CTA) that moves visitors toward a single goal. A single-page website takes it up a notch. It’s still clean and streamlined but offers added flexibility, like anchor links for easier navigation or extra sections like pricing or a portfolio. Landing page vs website FAQ Is a landing page better than a website? It depends on your goals. A landing page is perfect for driving a specific action—like capturing leads or promoting a product. A website on the other hand provides more information, multiple pages and a broader experience, making it great for businesses with a variety of offerings. Can a landing page act as a website? Yes, a landing page can work as a website if you only need a single page to promote a product, service or offer. It won't have the depth or structure of a full website but it can still help you achieve specific goals like running a campaign or collecting leads. Can I have both a landing page and website? Yes. Many businesses use both. A website can provide all the details about your business while landing pages focus on specific campaigns or promotions. This way, you can drive actions while still offering more information elsewhere. Do I need a separate domain for a landing page and website? Not at all. You can use the same domain for both by creating subdomains or paths, like “yourbusiness.com/landing-page.” If you want to keep campaigns separate or try different branding, you could choose a different domain. Can you have a landing page without a website? Yes, you can have just a landing page. This is common for promoting a single product, running special offers or targeting a specific campaign with one focused page to drive conversions. How many landing pages can a website have? A website can have as many landing pages as you need. Each one can be tailored to different campaigns, like promoting products, collecting leads or registering for events. It really depends on the goals you want to hit. What is a landing page definition? A landing page is a single web page focused on one goal, usually tied to a clear call to action (CTA). Unlike a full website with lots of content and navigation choices, landing pages are designed to guide visitors toward one action, like filling out a form or making a purchase.

Turn your ideas into a website →   |  Claim your domain →  A webpage, or web page, is a document made up of a markup language like HTML so that   web browsers  can read it . Webpages have distinct features, text and URLs so people can access them directly. You can create web pages using a   website builder  like Wix or independently building them with   HTML . Either way, billions of people display their information online via webpages, from businesses to blogs. The first web page was created by Tim Berners-Lee in 1991. It was a simple page that contained information about the World Wide Web. Over the years, webpages have become more complex and sophisticated. Today, there are billions of webpages on the World Wide Web. What is a website? A website collects several interlinked web pages under a single domain for a specific brand, company, or organization. An owner may use their website to showcase their business, sell products, or interact with customers. An example of this would be a   hair salon website  or similar.  There are currently close to  two billion live websites , each including even more web pages of their own. Learn more:   What makes a good website Examples of a web page Common webpage types include: Homepages : Website owners typically use their   homepage  as the site’s main hub, providing essential information and linking to other pages via a navigation menu. Product pages :   eCommerce websites  use product pages to display the merchandise or services their business sells. “About Us” pages :   “About Us” pages  describe what your company or organization does and why. FAQ pages: Website owners use these pages to answer frequently asked questions, supporting potential customers and other site visitors. Landing pages : Owners create these pages for a specific purpose, like launching a new marketing campaign or targeting a localized audience. Components of a web page The different components of a web page include the following: Title:  The title is the text that appears in the browser's title bar. This will also appear in search engine results. Headline:  The headline is the text that appears at the top of the page. This is a great place to establish your brand name and messaging. Body:  The body is the main content of the page. Images:  Images can be added to a web page to both complement and supplement the content. Videos:  Videos can be used to add multimedia dimensions to a web page. Links:  Links can be used to navigate to other web pages and to establish the hierarchy of web pages within a website. Read more on   how to resize an image  that fits your digital assets perfectly.   Web page vs website Web pages and websites have different features. Some of these are: A web page is a single page, while a website comprises several pages. Visitors can reach a website through its domain URL. However, to reach a web page visitors need not only the domain URL but also a specific extension or slug. While a website may have overarching goals ( brand awareness , for example), a web page will have a specific purpose, like displaying your company information, selling a product or sharing a blog post.  You can quickly create a web page, but building a website from scratch is often more time intensive. Start your website by compiling a   website launch checklist : You’ll find you can easily create the web pages that make up your site one-by-one. Web page vs. website: What’s the difference? Feature Web page Website Definition A single document or page on the internet A collection of connected web pages under one domain URL structure Requires a domain plus a unique extension or slug (e.g., /about) Reached via a main domain URL (e.g., www.example.com ) Purpose Focuses on a specific goal—like a product, contact info or blog post Supports broader goals like building brand presence or offering services Creation time Quick and easy to publish Requires more planning and setup Why does it matter? The distinction between a web page and website matters when optimizing your site for search engines. Search engines crawl, index and then display web pages in search results. A website’s overall health and authority impacts an individual page’s search ranking just as much as the individual page’s content and optimization. Each web page of your site needs its own keyword and on-page optimization to   live its best search life . You'll also want to control which of your individual web pages Google and other search engines can index and show to users. How to create a webpage Now that you understand what a web page is, learn how to create one. Tip: To create quick and hassle-free web pages without any knowledge of web design, we recommend starting with learning   how to make a website . Before building your webpage from scratch, consider the following: What is your site for? How does this page fit within that aim? Different web pages may have different goals but ultimately they all belong to the same website. Make sure your display clear and consistent branding across your webpages to build trust and authority for your business. What is this web page’s purpose?  Product pages look and feel very different from blog pages because they address a completely different visitor intent. Remember to match the design, layout and presentation to the content on each webpage. Should this page be   static or dynamic ?  Static webpages display the same content to all visitors. Dynamic content, however, can display different content to different users. For example, an “About Us” page should be a static web page, since all users can use the same information. However, product pages should be dynamic, as each potential customer will want to filter and display the web page content differently. You can start with creating a single web page and then   creating your professional website  up from there. Once you’ve finished creating your web pages, make sure you link to them via a navigation menu so your audience can easily access them. Single-page vs. multi-page websites Single-page websites combine all content into one continuous page, offering users a simple, seamless scrolling experience. This design works well for businesses with limited content, like local cafés or portfolios, that value simplicity and a clean layout. On the other hand, multi-page websites spread content across dedicated pages, each with a specific focus. This structure makes detailed information easier to find and supports advanced SEO strategies by targeting a wider range of keywords, improving visibility and performance. Single-page sites are cost-effective and faster to develop, making them ideal for smaller projects. Multi-page sites, however, suit businesses with extensive content or diverse offerings, like eCommerce platforms or service providers. Your choice depends on the complexity of your content, audience, and goals. Webpage FAQ What is a web page vs a URL? A web page and URL are related in the sense that they both exist within the world of web technology. A web page is a document or content that can be displayed in a web browser. It's created with code, like HTML, and then displayed for web users to read and interact with. A URL on the other hand is a unique address that allows users to find specific domains and web pages online. A URL can be used to call up and identity a specific web page.

Start generating business ideas with the Wix Business Launcher →  Josh Spencer looked at the world and saw chaos. Lots of it. As a former Hawaiian resident living in LA, the constant noise and commotion of the city was overwhelming. So, when the opportunity came to build a brick-and-mortar bookstore, Josh was determined to make it a place of refuge for book lovers looking to escape the city’s madness. That’s when, in 2009, he opened The Last Bookstore . “I really wanted to create a place that was out of time and that was all times, too,” says Josh. “That's what books represent to me. They span thousands of years of people telling stories. I wanted to create a place people could step into—a portal into another dimension that was safe, secure and restful that had all this knowledge.” Today, the 22,000-square-foot store in downtown LA is California's largest new and used book and record store. The story of how Josh and his wife Jenna built it is the stuff of bestsellers. Ready to get your own business idea off the ground? Create your business website  with Wix. A life-changing event Josh was an active and outdoorsy kid growing up in Hawaii. But his world was turned upside down at 21, when a road accident left him paralyzed from the waist down. After several years navigating life in a wheelchair and struggling to find a job, he moved to LA. There, he began trading books online, sparked by his grandmother's idea to sell her old cookbooks. “I sold them on Amazon, made good money and was like, ‘I could do this,’” recalls Josh. “I started going to thrift stores and garage sales, finding books that I could sell and repurpose—and I was off to the races.” Through his new hustle, Josh rediscovered his love for books and found creative ways to buy and sell them. He made a living from it for almost a decade until a “man about town” named Brady Westwater approached him about opening a bookstore. “He was like, ‘We need a bookstore downtown and I hear you’re the book guy,’” says Josh.  Brady had a knack for bringing  the coolest traders into downtown LA and could see the potential in having an independent bookstore there. “So he convinced me,” adds Josh, noting how Brady drew him out of his shell. “I was shy and introverted.”  Before long, Josh was sizing up a historic bank building. Its landlord had initially planned to lease it to Urban Outfitters, but once he heard Josh’s vision for a used bookstore, he changed his mind. The Last Bookstore had its first home. Capturing LA’s imagination Before setting up the store, Josh took some time to sit in the empty space and visualize how it all might look. As a long-time wheelchair user, he was hyper-aware of the physical space around him, so he had a distinct vision for its layout. “There are so many great bookstores I can't go to in a wheelchair because they're too crammed,” says Josh. “I love that visual aspect, but it's not something I can engage with. So, I wanted to make it wide enough and spacious enough for anyone to feel free to roam.” Josh also thought most bookstores were cookie-cutter. Instead of straight, predictable aisles, he envisioned a place where people could wander, get lost and discover the unexpected. Drawing on his love of the steampunk genre, he infused the store with an otherworldly feel, pulling inspiration from films as varied as Hellboy , V for Vendetta , Indiana Jones  and Alexander the Great . The finished space resembled an art museum more than a bookstore, with its high-soaring ceilings, mosaic floors, antique vaults and marble pillars juxtaposed with playful designs like book sculpture installations, a book tunnel and themed rooms. It captured the imagination of people in downtown LA. “[People] came in, and for them, there was an immediate lowering of temperature compared with the commotion outside,” says Josh. “There were so many smiles and wide eyes. I still love sitting there and just watching people’s faces when they come in. That's when the wandering starts.” Throughout the years, The Last Bookstore has become so much more than a retailer; it’s an institution where people congregate, browse, read, relax, attend events and explore. It has even inspired spin-off sister stores in two other locations across California, and one in Hawaii. Some Saturdays, there can be as many as 1,000 customers in the store. It has gained international recognition too, becoming the world’s most Instagrammed bookstore . “There's definitely a sense of belonging with a lot of customers,” says Josh. “Some people I’ve seen regularly for 15 years. Some are now elderly and have long since retired. Then there are younger people who tell me they’ve been coming with their parents for years and love it. So, it's part of people's stories. Our story is their story. It's amazing to have that.” Read also: How this founder created ‘the first hanger worthy of Vogue’ Jenna and Josh Spencer (image source: The Last Bookstore ) Going back to where it started—online Josh’s bold move from online to physical retail made The Last Bookstore a massive hit, but it meant its digital side got less attention. That’s where Josh’s wife Jenna came in. “At the time, Jenna was looking for a change, and so, she wanted to join me in the Last Bookstore and see how we could elevate it beyond what I was able to do,” says Josh. “With her creative eye and experience, she's very good at making things beautiful.” They’d long planned to grow online, but a single Instagram post promoting their book bundles pushed them into action. "It ignited a viral chain reaction, leading to thousands of orders,” recalls Jenna. “We needed an online store—fast—and Wix gave us the agility to adapt.” The post not only prompted the couple to start selling these book collections online, but also to give the website a full makeover. They had a strong vision for their new site: modern-looking, easy to navigate and built for growth, with a nostalgic feel that captured the large-scale indie spirit of the physical store. “Most bookstore sites are very standard and boring to me,” says Josh. “There's no imagination. I didn’t want our website to be just a brochure—I wanted it to be art.” Learn more: How to sell books online A virtual love letter to literature Starting with a mood board, Josh and Jenna drafted the general look and layout of their site. They worked for weeks to ensure the user experience was clean and intuitive and that its look and feel were on-brand, drawing inspiration from unique websites, retro poster design and classic art. After a few iterations, the couple launched a website that goes far beyond basic functionality. It immerses visitors in the world of The Last Bookstore—promoting events, selling gift cards, merchandise and curated book bundles, while also expanding the store’s reach and deepening its connection with customers. Stylistically, the couple nailed the bookstore’s distinctive character, too. Sweeping drone shots and quick-cut videos draw visitors in immediately, while high-res imagery keeps things visually rich. For the color palette, black and white dominate the pages as golden-mustard accents highlight interactive elements. Bold sans-serif fonts make a statement, particularly in the hero section header, declaring: “WE ARE THE LAST BOOKSTORE.” Then there’s the dark, scratched background that adds a worn-in, indie vibe across much of the site—a subtle nod to second-hand culture. Quirky, interactive stickers represent different product categories with a playful, retro touch.  Finally, the About page shares the Last Bookstore’s unique story and links to press features from different media, while sharp, concise content is broken up by standout headers like “A LIVING LOVE LETTER TO LITERATURE.” “With Wix, we have total creative control,” says Josh. “You know, I layered photography, put drone footage and interactive elements so that even on-screen, you can feel our steampunk fantasy spirit.” “Our website goes beyond just functionality,” adds Jenna. “It’s a virtual extension of The Last Bookstore, where visitors can experience the warmth of our community.” Read also: The story behind Fork n' Film’s unique cinematic experience that’s going global A punk-rock DIY attitude to the future When you’re operating in a traditional market that competes with retailing behemoths, you can never stand still. Josh and Jenna are always exploring novel (pun intended) ways to make sure The Last Bookstore doesn’t fulfil the prophecy of its name. The store already hosts literary events, live music and even photography shoots, but the couple plans to bring more creative dimensions to the business—like podcasting, making documentaries on the bookstore industry and spotlighting authors and artists in-store. And all these can be managed or hosted from their website. “We want to create things that tell the story of books and bookstores, authors and writers in new and different ways,” says Josh. After all, Josh considers himself much more of a creator than a businessperson. “I'm able to tap into the business side,” he says. “I have to, but it's not what I want to be thinking about. And it's not the motivation for me. I'm not in this to make tons of money. I'm in it to make something that will change people's lives and allow them to be inspired to also be creative.” “We could easily switch our model and go all-in on new books, but that's not interesting to us,” adds Jenna. “I think people want to support us and hopefully help us continue to do what we're doing.” Whatever they do next, Josh won’t be deterred by a fear of failure. As he notes, he’s lost things in life that are much more traumatic than losing a business. He’s also kept that punk attitude, telling him anything is possible. “I come from a punk rock sort of background," he says. “So I'm very much DIY, do it yourself, figure it out yourself. And so, in my mind, I can do whatever I want to do.” Get inspired: Who let the dogs out? The story behind America's first pug cafe, CuppaPug 7 business lessons from Josh and Jenna If you’re thinking about how to start a business  or diving into entrepreneurship , Josh and Jenna’s story is packed with lessons on creativity, resilience and building a business that truly inspires. 01. Storytelling fuels growth The Last Bookstore gained notoriety through word-of-mouth, travel guides, media and social sharing. Josh: “We’re on all the most beautiful bookstores in the world lists… lots of people have seen us in all different kinds of places.” Lesson: A compelling brand story and organic PR can drive global recognition. 02. Build a community, not just customers Regular customers treat the store as a part of their lives, even across generations. Josh: “Some of these people are now elderly… Some say, ‘I’ve been coming here since I was five.’ Our story is their story.” Lesson: Strong communities ensure longevity and loyalty beyond transactions. 03. Embrace imperfection and authenticity Unlike most large book retailers, The Last Bookstore doesn’t have a store map, making discovery harder. But that has become part of its charm. Josh: “Even though it might not be good business sense necessarily, people have really responded to it.” Lesson: Differentiation sometimes means breaking conventional best practices. 04. Keep a consistent vibe across physical and digital Josh consciously designed the physical space with cinematic, neo-Victorian, labyrinth-like aesthetics, a feeling he also wanted to reflect in the bookstore website design . Josh: “I wanted the store to feel expansive… almost a book temple, from some other time. Likewise, I wanted our site to be cinematic, have a photographic element to it and to feel big.” Lesson: The physical environment of a brick-and-mortar business should seamlessly carry through to its digital presence. 05. Adapt quickly to change During the pandemic, the store launched curated book bundles overnight, which exploded in popularity. Jenna: “The same day that our door shut, that idea just happened to take off through a comment on Instagram.” Lesson: Stay flexible—listen to customers and pivot when the environment shifts. 06. Diversify beyond core operations The Last Bookstore is expanding into podcasts, live events, streaming and media content. Josh: “We want to create things that tell the story of books and bookstores, authors and writers in new and different ways.” Lesson: Explore new formats to keep the brand fresh and relevant—don’t stay locked into one business model. 07. Choose a business name that captures a cultural moment The Last Bookstore name tapped into fears about the “death of bookstores” in 2009. Josh: “Everyone thought bookstores were going to disappear… I wanted to be here at the end.” Lesson: A brand name with symbolism and storytelling power can carry the business far. Get business name ideas for your next venture with Wix’s Business Name Generator   and then claim your perfect domain name .

The perfect domain is just a click away:  claim your domain   →  Private domain registration protects your personal information when you buy a domain name and build a website . Instead of displaying your name, address, phone number and email publicly in the WHOIS domain lookup database, a privacy service replaces it with generic contact details. Anyone can look up who owns a domain through a WHOIS search. Without privacy protection, your contact information may be exposed to marketers, spammers and anyone else browsing the database. Private registration acts as a shield between you and the public internet, helping you build a website with greater confidence and security from day one. TL;DR: What is private domain registration? Short on time? Here's what you need to know about private domain registration: Key points Details What it is A service that hides your personal contact information in public WHOIS databases What it protects Your name, address, phone number and email address How it works Replaces your details with the privacy service's contact information Cost Often free or a few dollars per year when bundled with domain registration Main benefit Reduces spam, protects privacy and prevents identity theft Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. What is private domain registration? When you buy a domain name, you're required to provide contact information to your domain registrar. This includes your full name, mailing address, phone number and email address. By default, this information gets published in the WHOIS database, which is a public directory that anyone can search. Private domain registration (also called WHOIS privacy, domain privacy protection or private WHOIS) replaces your real contact details with forwarding information provided by a privacy service. The service acts as a middleman. Your registrar still has your actual information on file, but the public only sees the privacy service's generic contact details. This protection is particularly important for individuals and small businesses. While large corporations might not worry about their address being public, individual website owners often prefer to keep that information private. The service gives you control over who can access your personal data. Most domain registrars offer private registration as an add-on during the domain purchase process. Some providers, including Wix, include it for free with every domain registration. The setup happens automatically, and you don't need any technical knowledge to enable it. You may also be interested in: How to buy a domain name How to register a domain name How to choose a domain registrar Benefits of private registration for domain names Privacy protection offers several practical advantages that go beyond just hiding your information. Reduces spam and unwanted contact Once your email and phone number appear in WHOIS, they become targets for marketers and spammers. Bots constantly scrape the WHOIS database looking for contact information to add to spam lists. However, with private registration, these bots only find the privacy service's contact details instead of yours. Protects against identity theft Your WHOIS information provides scammers with valuable data. They can use your name, address and phone number for identity theft or phishing attempts. With over 455,000 phishing domains reported in 2025 , domain hijacking and impersonation remain a growing threat for website owners, reinforcing why domain protection is essential for keeping websites secure. Private registration limits access to this information, making it harder for bad actors to impersonate you or steal your identity. Prevents domain-related scams Scammers target domain owners with fake renewal notices, misleading transfer requests and fraudulent legal threats. These often look official but are designed to trick you into paying unnecessary fees or giving up control of your domain. When scammers can't easily find your contact information, you're less likely to receive these deceptive messages. Maintains professional boundaries If you run a business from home, you might not want your home address displayed publicly. Private registration lets you keep your personal and professional spaces separate while still complying with domain registration requirements. Simplifies domain management When you own multiple domains, managing contact information updates can become tedious. With privacy protection, you only need to update your details with your registrar. The privacy service automatically reflects those changes across all your domains, enabling a much smoother domain name management experience. Common challenges of private domain registration Despite its benefits, private registration comes with a few considerations worth knowing about. Possible complications with verification Some services and platforms require you to verify domain ownership through WHOIS information. When your details are private, this verification process can take longer. You might need to temporarily disable privacy protection or use alternative verification methods. This occasionally affects SSL certificate applications, though most modern certificate authorities have adapted their processes to work with private registration. Potential communication delays Legitimate contact attempts must go through the privacy service's forwarding system. While this usually works smoothly, messages can occasionally get filtered or delayed. Important emails about domain renewals or technical issues might not reach you immediately. Setting up email forwarding correctly with your privacy service helps minimize this risk. Restrictions for specific domain extensions Not all domain extensions support private registration. Some country-code top-level domains (ccTLDs) require public WHOIS information by law. For example, .ca (Canada) domains mandate that registrant information remains visible. Before purchasing a domain in a specific extension, check whether privacy protection is available. Learn more about ccTLD meaning . Legal and compliance considerations In some situations, keeping your information private might create complications. If you're involved in a trademark dispute or legal matter related to your domain, you may need to make your contact information available. Additionally, some industries have regulations requiring transparency about website ownership. The solution to most of these challenges involves understanding when to use private registration and when transparency serves you better. For personal blogs, side projects and most small businesses, the benefits far outweigh these minor drawbacks. Examples of private domain registration “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, Senior Link Building Analyst at Mavlers Private registration works the same way across different types of websites, but the reasons for using it vary. Personal blogs and portfolios Creative professionals, writers and hobbyists often use private registration to protect their home addresses and personal phone numbers. A freelance photographer running a portfolio site doesn't need their home address publicly listed. Private registration lets them maintain their privacy while building their online presence. You may also be interested in how to make a portfolio website . Small business websites Local businesses operating from home addresses benefit significantly from privacy protection. A consultant working from a home office can keep their residential address private while still running a professional website. The business contact information on the website itself remains visible to customers, but the WHOIS database shows the privacy service's details instead. Discover the best website builders for small business . E-commerce stores Online shops often use private registration during their early stages. As businesses grow, they might choose to make certain information public for credibility, but privacy protection gives startups the option to keep founder details private initially. Learn more about how to make an online store . Nonprofit organizations Small nonprofits run by volunteers sometimes use private registration to protect board members' personal information. This prevents unwanted solicitations and keeps volunteers' contact details secure. When you search for any of these domains in a WHOIS lookup tool, you'll see something like "Contact Privacy Inc." or "Domains By Proxy" instead of the actual owner's information. The website itself can still display whatever contact information the owner chooses to share, as privacy protection only affects the WHOIS database. Learn more about how to create a non-profit website . Private domain name registration with Wix Protecting your personal information shouldn’t feel complicated. With Wix, domain privacy protection isn’t an afterthought, but part of a streamlined, secure and business-ready registration experience. Adding private domain registration is built directly into the process, so you can secure your online presence from day one. Choose a registrar that prioritizes privacy Register your domain with privacy enabled Built-in security from the start Confirm your privacy settings Keep your contact details updated Strengthen your domain security 01. Choose a registrar that prioritizes privacy The first step is selecting a registrar that includes privacy protection. Wix simplifies domain registration for your business by offering free private registration with every domain purchase. That means your personal contact details aren’t exposed in the public WHOIS database, without extra fees or add-ons. While many registrars charge $5–$15 per year for privacy, Wix includes domain privacy automatically. Discover more: is Wix a domain registrar? 02. Register your domain with privacy enabled During checkout, privacy protection is seamlessly activated. There’s no need to search for a “WHOIS privacy” checkbox or worry about missing a step. Wix also offers quick domain registration, so you can secure your name and move forward with building your site without delays. 03. Built-in security from the start Privacy is just one layer of protection. Wix ensures secure domain registration with SSL certification, helping safeguard your website and encrypt data between your visitors and your domain. This not only protects sensitive information but also strengthens trust with customers and search engines. Learn more: How to get an SSL certificate How much does an SSL certificate cost 04. Confirm your privacy settings After registering, you can perform a WHOIS lookup to verify that your personal details are hidden. Instead of your name and contact information, you’ll see generic privacy service details listed, exactly as intended. 05. Keep your contact details updated Even though your information remains private publicly, it’s important to keep your actual contact details current in your account. This ensures you receive renewal reminders and important domain notifications without interruption. 06. Strengthen your domain security For added protection, enable two-factor authentication on your account and use a strong password. Combined with private registration and SSL security, these measures help ensure your domain stays both private and protected from unauthorized access or transfers. You may also be interested in: Domain name and website hosting How to check if a domain name is available Do you need a domain for a website? Private domain registration FAQ Can I add private registration to an existing domain? Yes, you can add privacy protection to a domain you already own. Log into your domain registrar's dashboard and look for privacy or WHOIS protection options. Most registrars let you enable it with a few clicks. The changes typically take effect within 24 to 48 hours. Your personal information will then be replaced with the privacy service's details in the WHOIS database. Does private registration affect my website's SEO? No, private domain registration doesn't impact your search rankings. Search engines like Google don't use WHOIS information as a ranking factor. Your website's content, structure and backlinks matter far more than whether your domain has privacy protection enabled. Some people worry that hiding ownership information looks suspicious, but search engines understand that privacy protection is a standard practice. Will private registration hide my identity completely? Private registration hides your information from public WHOIS searches, but it doesn't make you completely anonymous. Your domain registrar still has your actual contact details on file. Law enforcement, legal entities with court orders and trademark dispute services can request this information when necessary. The privacy service protects you from casual searches, spam and scammers, not from legitimate legal processes. .

The perfect domain is just a click away: claim your domain →  If you're looking to buy a domain name , finding the cheapest domain extension that works for your brand can be a challenge. With so many options out there, balancing your perfect domain name extension with your budget and knowing how to avoid unwelcome surprises like costly renewal fees can feel like a bit of a minefield. This guide will walk you through how to find an affordable domain extension that aligns with your brand and budget. We'll cover their benefits, potential drawbacks and how to choose the best one when you begin making a website . Secure your perfect domain in just a few clicks with Wix . Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what are the cheapest domain extensions? A cheap domain extension is an affordable top-level domain (TLD) you can purchase for your website address. While prices vary, many newer TLDs are available for just a few dollars for the first year. You’ll learn: How to find affordable domain extensions and understand their pricing including renewal costs and promotions Which extensions work best for different projects like portfolios, eCommerce or temporary sites Steps to compare, register and set up a domain with a website builder Benefits and potential challenges of cheap TLDs including SEO, trust and geographic options Domain price ranges at a glance TLD category Example extensions Price range (annual) Cheapest .online, .site $0.99 Budget-friendly .xyz, .icu, .top $2 - $20 Mid-range .shop, .co, .org, .info $20 - $50 Premium .com, .io, .ai, .app $50 - $150+ What is a domain extension and why do I need one? A domain extension, also known as a top-level domain (TLD), is the suffix at the end of a web address, like the ".com" in " wix.com ." It helps categorize websites by purpose, geography, or organization type. One common domain name example is .org, which is often used by non-profits, while country-specific extensions like . co.uk are used for businesses in the United Kingdom. Choosing the right domain extension is important for your brand's credibility and memorability. A familiar extension like .com can build immediate trust with visitors, while a more creative one like .design can signal your industry. Your extension completes your online identity, making it easier for your audience to find and remember you. Learn more: Guide to domain extensions What are the cheapest domain extensions? The cheapest domain extensions are typically newer generic top-level domains (gTLDs). Unlike the classic .com, .org or .net, these alternatives were introduced to give website owners more options. Because they're less established, registrars often offer them at very low introductory prices, sometimes as low as $1 for the first year. Common examples of cheap domain extensions include: .xyz .online .site .store .tech .space .website .icu Cheapest domain extension renewal  Keep in mind that these low prices are usually just for the first year of registration, so it's important to think beyond that first-year price tag.  Renewal fees can be significantly higher, so you should also check those costs before you commit. Thinking about the long-term cost from the start helps you budget wisely and keep your website running without unexpected expenses down the line. When you're looking for an affordable option for the long haul, consider these domain extensions known for their consistently low renewal fees: .xyz:  Often a frontrunner for both initial purchase and renewal, .xyz is a versatile and budget-friendly choice. .icu:  This extension is another great option if you're looking for low, predictable renewal costs year after year. .top:  True to its name, .top is often at the top of the list for affordability, making it a solid pick for any project. Learn more:  .org vs .com vs .net What’s the best domain extension for a personal website? Is. shop a good domain? How to buy expired domains Benefits of cheap domain extensions Choosing an inexpensive domain extension comes with several advantages, especially if you're just starting out or working with a tight budget. Cost savings When every dollar counts, getting your domain for a fraction of the price of a .com can free up funds for other important parts of your website, like design or marketing. It's a practical way to get your idea off the ground without a large initial investment. Find out more: How much does a domain name cost? Create a unique and memorable web address Since so many .com names are already taken, a newer TLD might let you secure the exact name you want. An extension like .tech for a technology blog or .store for an eCommerce site clearly communicates your purpose to visitors before they even click. "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable." - Einat Shafir, product manager at Wix Perfect for short-term projects  If you're setting up a landing page for a specific event, running a temporary marketing campaign, or just testing out a new business idea, you don't need to spend a lot on a domain you might not use for long. Research from ICANN shows that the number of registered gTLDs is growing, indicating a wider acceptance and use of these alternatives. Cheapest domain extensions for multi-year registration When you plan to keep your website for the long haul, registering a domain for multiple years can be a smart financial move. Many registrars offer lower annual rates when you commit to a longer term, which can lead to significant savings. While the specific deals change, some extensions consistently offer good value on multi-year plans. Extensions like .online, .xyz and .site often have low introductory prices that can be locked in for several years. For example, you might find a deal to register .xyz for under a dollar a year if you pay for five or ten years upfront. Similarly, newer TLDs are frequently promoted with deep discounts on longer registration periods to encourage adoption. Before you commit, compare the total cost over the registration period across different registrars to ensure you're getting the best possible price. Explore more: I have a domain name, now what? Should I use $1 domains and 99-cent domains? Domains for $1 or even 99 cents can be tempting, and they are a legitimate way to secure a web address on a minimal budget. These ultra-low prices are promotional offers from domain registrars designed to attract new customers. They’re great for getting a project online quickly and cheaply. For example, a student might use a 99-cent domain for a portfolio site, or a small business could use one to test a new product idea with a dedicated landing page. These domains are fully functional, just like any other. However, be sure to read the fine print. The low price is almost always a first-year introductory rate. Renewal fees can jump to $10, $20 or even more per year. Make sure you're aware of the long-term cost before you register. If your project is temporary, it's a fantastic deal. If you plan to keep the site for years, factor the renewal price into your budget. Find out more about the most expensive domain names . Common challenges of cheap domain extensions While cheap domain name extensions offer great value, they also come with a few potential challenges. Renewal shock That $1 domain can renew at $20 or more the following year. This is a common business model for domain registrars, but it can catch new website owners by surprise. Always check the renewal price, which should be clearly listed during the checkout process. Find out more: How to choose a domain registrar Best domain registrars Trust and perception Because .com is so familiar, some users might be wary of less common extensions. A recent study  explores how users misunderstand domain structure, especially unfamiliar top-level domains, and how these misconceptions can lead to mistakes. Users often have a mental idea of what a URL should look like, so unfamiliar TLDs can sometimes be perceived as less credible or secure. This is becoming less of an issue as more alternative TLDs appear, but it's something to consider for B2B companies where trust is paramount, like finance or healthcare. However, for other types of website e.g. portfolio, blog, events etc., these concerns may be less relevant. ‘Spam’ association Some cheap TLDs have been associated with spam or low-quality sites. This can lead to your emails being flagged as spam more easily. Building a reputable site and following email marketing best practices can help mitigate this, but it’s a hurdle that a .com domain is less likely to face. Examples of cheap domain extensions Wondering how these domains look in the real world? Here are a few examples of how you can use cheap domain extensions creatively: For a personal blog:   adventures.online For a freelance developer's portfolio:   markus.tech For a pop-up eCommerce shop:   summerthreads.store For an artist's gallery:   sarahchen.art For a community group:   ourneighborhood.space These examples show how the extension itself can add context and personality to the domain name. They are memorable, descriptive and, best of all, affordable. You may also be interested in: most popular domain extensions . Are ccTLDs a good option when looking for a cheap domain extension? Country-code top-level domains (ccTLDs)—like .uk domain , .ca domain , .in domain or .de domain —can sometimes be affordable, but they aren’t always the best choice when your goal is strictly to find the cheapest  domain extension.  Pricing varies widely by country, and some ccTLDs come with extra requirements, like proving residency or having a local business, which can add cost or complexity. While a few country code domains are competitively priced, many popular ones—such as .io, .co and .tv —are actually among the more expensive options because they’re used globally by tech companies, creators and startups. If you’re on a tight budget, newer generic top-level domain extensions (gTLDs) like .xyz, .online or .site usually offer the lowest first-year prices and fewer restrictions. ccTLDs remain great for building local trust or targeting a specific geographic audience, but they're not typically the most cost-effective choice if you simply want the cheapest possible domain. Where do cheap domains work well? A great domain name doesn't have to come with a high price tag. In fact, some of the most effective and affordable domain extensions are those that speak directly to a specific industry or purpose. These niche domains help you connect with your audience right away by telling them exactly what you do. They are a smart and budget-friendly way to get the perfect web address. Think of these domains as a quick introduction. Before anyone even clicks on your site, they have an idea of what to expect. This is a great way to attract the right visitors and build a memorable brand. Perfect for portfolios and creative projects If you're a creative professional, a specific domain extension can instantly signal your area of expertise. It acts as a signpost for potential clients, letting them know they've come to the right place. This clarity can make all the difference. For example, the .photography domain is an excellent choice for photographers. It’s clear, direct and professional. Instead of a generic address, your URL becomes part of your branding. Similarly, extensions like .art , .design or .media work wonderfully for artists, designers and media professionals looking to present their work. They are often inexpensive and add a professional touch for a portfolio website . Ideal for eCommerce and retail When you're selling products, your domain name can be a powerful tool. An extension like .shop or .store immediately tells visitors you're open for business. It removes any guesswork and gets customers in the right mindset to browse and buy. These extensions are great for all kinds of retail businesses, from small boutiques to larger online stores. They are easy for customers to remember and can create a strong association with your brand. Using a domain like yourbrand.shop  is a clear and effective way to build your business and attract shoppers without spending a fortune on your web address. Other options like .forsale can also work well, depending on what you're selling. By choosing a domain that fits your business, you're setting yourself up for success from day one. Learn more: can you buy a domain name forever? 5 steps to find the cheapest domain extension that works for you When looking for the cheapest domain extensions, do your research thoroughly: Compare prices across the board, check out any deals and renewal rate options, and see what other cost-saving possibilities there are, including bundling for hosting, and registering for multiple years.  Finding an affordable domain extension doesn't have to be complicated. By following a few simple steps, you can secure a great web address that fits your budget. Here’s a breakdown of the process: Choose a professional website builder Brainstorm domain names and extensions Compare pricing and renewal rates Look for bundles and promotions Register your domain 01. Choose a professional website builder Before you start your search for a domain, it's helpful to choose a website builder . Many platforms, like Wix, offer domain registration as part of their service, often including a free domain for the first year when you sign up for a premium plan. This simplifies the process by keeping your website hosting and domain management all in one place. Using an all-in-one solution means you won’t have to deal with the technical task of connecting a domain you bought elsewhere to your website host. Wix makes it easy to find and register available domain extensions, providing recommendations relevant to your industry or location. Find out more: Is Wix a domain registrar? 02. Brainstorm domain names and extensions Start by thinking about what you want your website domain name to communicate. It should be memorable, easy to spell and representative of your brand or business. Make a list of potential names. Once you have a few ideas, you can start exploring different domain extensions. While .com domain is the most recognized TLD, it's not your only option. There are hundreds of extensions available, from standards like .net  and .org to newer ones like .shop, .blog or .app. Consider which extension best fits your niche. For example, a photographer might benefit from a .photography domain extension, while a tech startup could use .io. Pro tip:  Use Wix's  domain name generator  to instantly generate creative and relevant name ideas. It uses smart suggestions to help you find a domain that stands out — including available .ai options. 03. Compare pricing and renewal rates Domain extension prices can vary significantly. Some newer or more niche TLDs might have low introductory prices but much higher renewal rates. It's important to look beyond the first-year cost and consider the long-term expense. A domain that seems cheap initially could become costly over time. When comparing, check the registration price for the first year and the annual renewal fee. Some registrars offer multi-year discounts, which can save you money if you're confident about your choice. Be transparent about the total cost of ownership to avoid any surprises down the line. Find out more:   Best domain registrars   04. Look for bundles and promotions One of the best ways to get a cheap domain extension is by taking advantage of bundles and promotions. As mentioned earlier, many website builders like Wix include a free domain name for the first year with the purchase of an annual premium plan. This is a great deal for anyone building a new website from scratch. Keep an eye out for special offers from domain registrars, especially around holidays or major sales events. These promotions can provide significant savings, but always read the fine print to understand the terms and renewal costs. Find out more: I want to buy a domain name 05. Register your domain Once you've found the perfect name and an affordable extension, it's time to register it. The registration process is straightforward. You’ll need to provide your contact information, which will be added to the WHOIS database—a public record of domain ownership. Many registrars offer domain privacy protection, which masks your personal information for an additional fee. After registering your domain, you'll need to connect it to your website. If you registered your domain through your website builder, this step is often handled automatically. If not, you'll need to update your domain's DNS (Domain Name System) settings to point to your website's server. Learn more: How to register a domain name Does Wix offer free domains? Choosing a domain name is one of the first exciting steps in learning how to go about building a website . With so many cheap domain extensions available, you don’t have to let a tight budget stop you from getting started. By balancing low initial costs with long-term value, you can find the perfect name that fits both your brand and your wallet. When you're ready to take the next step, you can find and register your ideal domain name right here with Wix. We provide domain extensions for any industry or geography, making it simple to find a web address that's just right for you. When you sign up for a yearly or multi-year Premium Plan, Wix provides a   free domain  voucher for the first year. This means you can secure a custom domain name, like   yourbusiness.com , without paying extra upfront. After the first year, standard renewal rates apply.  Cheapest domain extensions FAQ What is the cheapest domain extension? The price of domain extensions changes frequently due to promotions and registrar pricing. Typically, extensions like .xyz, .online and .site are among the most affordable, often costing just a few dollars for the first year. However, it's important to check their renewal rates, as they can be significantly higher. Is it worth getting a cheaper domain extension? A cheaper domain extension can be a good option, especially if you're on a tight budget. As long as the extension is relevant to your brand and easy for your audience to remember, it can be just as effective as a more expensive one. The most important factor is having a professional and functional website that your domain leads to. Can I get a domain extension for free? Yes, you can often get a domain extension for free for the first year. Many website builders, including Wix, offer a free domain name as part of their annual premium plans. This is an excellent way to reduce upfront costs when starting a new website. Is it a good idea to use a cheap domain for a business? Yes, it can be a great idea, especially for new businesses, startups, or niche online stores. A cheap domain lowers your initial costs and can offer better name availability. Just be sure to check the renewal fees and choose an extension that aligns with your brand. Will a cheap domain extension hurt my SEO? No, Google has stated that all TLDs are treated equally in search rankings. What matters most for SEO is the quality of your content, your site's user experience and your backlink profile—not the price of your domain.

Build your website in minutes, try Wix for free today → Whether you’re an experienced realtor or just figuring out how to start a real estate business , selecting the right website builder is essential to establishing a strong online presence. The best real estate website  builders go beyond aesthetics—they provide tools that drive engagement, capture leads and turn prospects into property buyers. Learning how to create a website  that showcases your expertise can make all the difference in today’s competitive market. These platforms offer customizable templates, Internet Data Exchange (IDX) integrations and options for virtual tours, enabling agents to display listings in ways that resonate with potential clients. This guide introduces the best website builders for real estate agents, highlighting key features to help you choose the one that suits your needs, whether you’re after a simple drag-and-drop setup or advanced customization. Ready to sell smarter? Build a real estate website  and start reaching buyers today. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best real estate website builders In real estate, your website is a key part of how you connect with clients, promote listings and build trust. In this guide, we review the best real estate website builders, highlighting platforms that combine ease of use with powerful tools designed specifically for agents, brokers and property managers. From IDX integration to virtual tour support and built-in CRM tools, these builders make it easier to create a professional online presence that helps drive leads and close deals. How we chose the best real estate website builders Feature Why it matters IDX integration Keeps property listings up-to-date automatically and improves buyer experience. Galleries Helps you showcase listings with high-quality images to attract and inform buyers. Virtual tour support Engages clients with immersive property views, saving time on in-person visits. Customizable templates Lets you tailor your website’s look to match your brand and local market. SEO tools Boost your visibility in local search and reach more motivated buyers and sellers. CRM capabilities Organizes and tracks leads so you can follow up effectively and close faster. Social media integration Makes it easy to share listings and updates across platforms. Contact forms & booking tools Helps you capture leads and book appointments directly from your site. Storage Ensures secure hosting for images, files and virtual tours. Learn more: What is a website builder? 8 best real estate website builders Wix AgentFire Real Geeks Placester Webflow Weebly Agent Image Easy Agent Pro 01. Wix Wix  offers a versatile platform packed with tools beneficial for real estate professionals like you. The AI website builder  lets you create a site in minutes by inputting basic preferences, providing an intelligent setup ideal for busy Realtors. Wix also offers real estate templates designed to present listings, video headers, community tour videos and banner videos that engage website visitors. Additional tools—like customer relationship management  (CRM) software for tracking client interactions and marketing automation for follow-ups—create a holistic platform that extends beyond simple website building, making it a one-stop solution for real estate marketing.  Plus, Wix’s built-in tools eliminate the need for extensive plugin hunting, simplifying your real estate website management . You can also improbe your business operations with Wix's AI Custom Agent allows you to create customized AI agents without technical skills. Design your perfect business assistant tailored to your specific needs and free yourself to focus on growth-oriented business initiatives while your AI agent handles critical operational tasks with precision and reliability. Key features: IDX integration for automated multiple listing service (MLS) updates Customizable contact forms to capture leads Search engine optimization  (SEO) tools designed to boost search engine visibility for property searches Integration with social media and Google Maps for easy access to listings Advanced AI-driven personalization tools Best real estate website builder for:  Agents needing a high degree of flexibility and branding options. Pricing: Free web hosting  available. Paid plans start at $17 per month. Eager to build your website? Run a domain name search  and then choose a website template  to house your business on Wix and see how you like it . 02. AgentFire AgentFire focuses on real estate websites, offering IDX integration, lead management and premium add-ons, such as clickable maps. Its robust capabilities come at a higher price point and may require some technical expertise.  Key features: IDX integration Customizable landing pages Built-in CRM tools Social media tools Email marketing integrations Best real estate website builder for:  Agents with a larger budget seeking an industry-specific builder. Pricing:  Starts at $149 per month with a $600 setup fee and $30 per month for IDX. 03. Real Geeks Real Geeks provides real estate agents with a platform that generates leads and builds a functional website. It also offers an interface that connects with CRM systems and includes marketing tools such as Facebook ad management and email drip campaigns. Key features: Lead generation tool IDX and CRM system integration Facebook and Good ad management Customizable website templates Best real estate website builder for:   Agents focused on lead generation and online marketing. Pricing:  Starts at $299 per month. 04. Placester Placester includes tools designed especially for real estate professionals. They offer customizable templates and IDX integration, making it simple to display up-to-date property listings. Placester supports automated campaigns and lead management, helping agents streamline their workflows. Key features: Real estate-specific templates Integrated email marketing tools Mobile-friendly design Built-in lead management tools Best real estate website builder for:  Brokers and teams looking for an all-in-one solution. Pricing:   Starts at $79 per month for agents, brokerage plans are available at $129 per month. 05. Webflow Webflow targets professionals looking for advanced customization, such as creating unique layouts and integrating rich animations. However, its extensive design capabilities have a steep learning curve, making it ideal for tech-savvy users. Key features: Customizable templates without coding Advanced design tools Built-in content management system (CMS) for managing property content Customizable animations Integration with third-party IDX solutions Best real estate website builder for:  Experienced agents seeking complete design freedom. Pricing:  Free plans available. Paid plans start at $14 per month. 06. Weebly Weebly offers basic yet effective tools that are suitable for agents starting out or managing smaller property portfolios. However, Weebly lacks advanced features, limiting your design options and website scalability. Key features: Drag-and-drop builder Real estate templates Google Maps integration Basic SEO tools Simple blogging feature Best real estate website builder for:  New agents or small boutique agencies. Pricing:  Free plan available. Paid plans start at $10 per month. 07. Agent Image Agent Image specializes in creating visually appealing websites for real estate agents. It offers a wide range of design options, letting agents create a personalized online presence that reflects their brand. IDX integration is included, as well as video content and 3D tours, making listings more engaging for potential buyers.  Key features: Custom design services IDX and MLS integration Video support Branding and marketing tools Best real estate website builder for:  Agents who prioritize design and branding. Pricing:   Custom pricing based on design requirements. Plans start at $99 per month. 08. Easy Agent Pro Easy Agent Pro simplifies website creation with its drag-and-drop editor and library of templates tailored for real estate needs. The platform includes lead generation tools, IDX integration and seamless access to property listings.  Key features: Drag-and-drop editor Real estate-focused templates IDX integration Landing pages and lead capture tools Best real estate website builder for:  T ech-savvy agents who want an easy-to-use platform with marketing tools. Pricing:   Starts at $49.95 per month. * All prices are updated as of November 2024. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Key features of the best real estate website builders These website builder features that enhance functionality and user experience are crucial for designing an effective real estate website: IDX integration:  Automatically updates property listings Galleries:  Showcase listings with high-quality images Virtual tour support:  Engages clients with immersive property views Customizable templates:  Tailored designs for brand identity SEO tools:  Increase search engine visibility CRM capabilities:  Streamline lead management Social media integration:  Simplifies sharing listings Contact forms and booking systems:  Capture and convert leads efficiently Storage:  Securely stores and manages data files Learn more:   What is web design ? How to create a professional website Website features How much does a website cost Website launch checklist What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. Esin D. Habif, Product Marketing Lead Outbound at Wix Building a real estate website with AI AI is changing the way websites are built and managed—making it faster, smarter and more efficient. You can design a website with AI in minutes. Here are some of the ways you can use AI to build your real estate website: Create engaging content : You can use AI to write copy , property descriptions, blog posts and calls-to-action that connect with your audience. Showcase your properties and services clearly and effectively. Optimize performance with analytics : AI tracks visitor behavior to show what’s working and what’s not. Use this data to refine your site, boost engagement and turn visitors into leads. Improve your search rankings : AI-powered SEO tools help optimize your site for search engines. From keyword placement to meta descriptions, drive more organic website traffic to your listings effortlessly. Simplify lead management : Use AI to identify and prioritize high-quality leads. Focus your time on building relationships and closing deals with the right clients. Add AI-powered UX features : Incorporate AI tools, like chatbots or personalized recommendations, to enhance your site’s user experience and keep visitors engaged. Wix has partnered with leading chatbot developers  to create seamless integrations. Learn more: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders Best membership websites Best real estate website builders FAQ What is IDX? Internet Data Exchange (IDX) is a real estate system for displaying property listings directly from a Multiple Listing Service (MLS). An MLS is a database where real estate agents share property listings to increase exposure. Website builders with IDX integration enable agents to showcase live MLS listings for improved property visibility and buyer engagement. Wix offers IDX integration solutions, like iHomefinder , letting you automatically update MLS listings on your site so potential clients stay informed on the latest properties. Do real estate agents need a professional website? A personal website can elevate your real estate brand and credibility, empowering you to control your online presence, showcase exclusive listings, highlight properties and offer virtual tours. Clients can browse properties, read about your expertise and contact you directly—removing third-party interference and showcasing you as a trustworthy professional or brand. How do you choose the best website builder for real estate? To choose a website builder for your real estate site, consider these key factors: Goals and budget:  Do you want to prioritize lead generation, branding or showcasing properties? Opt for a builder that fits both your budget and business needs. Experience level:  Pick a platform suitable for your technical skill level. IDX integration:  This feature is essential for including up-to-date property listings. Virtual tour support:  Clients will appreciate being able to see properties from the comfort of their screen. SEO tools:  Tools like optimized site infrastructure and Google Search Console integration make it easier to increase your visibility on search engines. Social media integration:  Broaden your audience reach by sharing listings on popular social sites. Marketing tools:  Attract potential clients effectively with actionable analytics and marketing automation. How to drive traffic to your real estate website? You can drive website traffic with SEO, social media marketing and content creation.  Incorporate keywords like “real estate website,” “property listing” and “virtual tours” to attract search engine traffic.  You can optimize your site using Wix’s SEO tools to boost your real estate firm’s visibility. Additionally, promote listings on social media platforms and run Google Ads. Finally, use Wix’s blog maker  to share market insights and area guides, positioning yourself as a knowledgeable local agent. Learn more:   How to start a real estate blog Best real estate websites How to monetize a real estate website? Here are some tips for real estate professionals on how to monetize a website : Set up gated web content —like area guides or investment tips—to capture potential buyers’ contact details. Lead-generation tools like Wix’s CRM help manage and nurture these contacts. Display premium listings for an additional fee.  Partner with local businesses to feature sponsored content on your website.  Consider integrating an “agent valuation tool” for home value estimates, enticing visitors to reach out for more details.  Add an appointment tool. Wix’s booking system lets you set up appointments directly, making it easier to capture high-intent leads. Want to learn more about how to make a real estate website ? Check out these resources: Website title Web page Web address URL Web server Is Wix good for real estate agents? Wix is a robust choice for real estate agents, offering a comprehensive toolkit that goes beyond basic website building. With IDX integration, Wix makes updating listings simple, and the CRM allows agents to track leads from first contact to closing. The platform’s SEO capabilities help listings rank higher, while its AI-driven website builder allows even non-technical agents to create a customized site effortlessly. Wix also offers features like video headers, community tour videos, blogging capabilities and a custom domain name , which are ideal for agents who want to establish a brand online. According to Mackenzie Precht, founder of Kindling Home: “ Having our own website allowed our properties to be part of a brand… and gave us control over bookings. Now, direct bookings account for about 60% of our business. Building a site with Wix was obviously a good decision.”

Yes, your Wix site is secure. Wix provides robust, enterprise-grade website security infrastructure that handles all the heavy lifting of protecting your site for you. For the vast majority of users, a Wix site is far more secure than a self-hosted alternative, as it benefits from the resources and expertise of a dedicated team of cybersecurity professionals. This isn’t just about having an SSL certificate it’s a comprehensive, layered system designed to protect you, your site and your visitors. What makes my Wix site secure? Encryption Threat protection and detection system Payments and data protection Reliable web hosting 01. Encryption Wix's security is not an add-on it's woven into the website builder itself. Create a website with Wix and its automatically protected from the moment you hit publish. This starts with encryption. Every Wix site automatically includes an SSL certificate , which is a digital certificate that encrypts the data flowing between your site and a visitor’s browser. This is what enables the padlock icon in the browser’s address bar, signaling a secure connection. Wix also uses advanced encryption methods for data stored on its servers, ensuring that your content and your users' information are protected at rest. Wix also automatically backs up your site for you. So in the very rare event of an online attack, your content will be safe. Learn more: What is website security? and how to make a Wix website 02. Threat protection and detection system Your Wix website is continuously guarded by a comprehensive threat prevention and detection system. A dedicated Security Operations Center (SOC) team monitors the Wix platform 24/7, using advanced machine learning and system monitoring tools to identify and respond to suspicious activity in real time. This is critical for preventing common cyber attacks. For example, Wix has a multi-layered security architecture specifically designed to detect and reduce Distributed Denial of Service (DDoS) attacks , which attempt to overwhelm a site with traffic. This ensures that even during an attack, your site remains accessible to your users. 03. Payments and data protection For anyone running an online store or selling services, payment security is a top priority. Wix’s e-commerce platform is certified as PCI DSS (Payment Card Industry Data Security Standard) Level 1 compliant. This is the highest level of security for organizations that handle credit card information. This certification means that your online store meets a rigorous set of standards for protecting payment data, which helps reduce the risk of fraud and gives your customers confidence when they make a purchase. Wix also actively works with independent security researchers through a bug bounty program to proactively find and fix vulnerabilities. Learn more: What is domain privacy protection? 04. Reliable web hosting Wix provides integrated reliable, enterprise-grade website hosting through a global cloud infrastructure, for fast load times and high uptime (99.99%) for all websites.  Learn more: What is Wix hosting? How can I make my site on Wix even safer? While Wix handles the technical security of the platform, some of the most common security vulnerabilities you can prevent. Taking a few simple steps to secure your personal account can significantly increase protection. Enable two-factor authentication (2FA):  This is the single most effective way to protect your account. It requires a code from your phone in addition to your password, so even if your password is compromised, your account remains locked. Create a strong password:  Use a unique password with a mix of letters, numbers and symbols. Manage user permissions:  If you collaborate with others on your site, use Wix’s Roles & Permissions feature to grant them access only to the parts of the site they need. Is my Wix site secure? FAQ Is my Wix site GDPR and CCPA compliant? Wix provides all the tools you need to make your site compliant with major data privacy regulations like GDPR and CCPA. However, compliance is a shared responsibility; it is up to you to use these tools and configure your site’s privacy policy and cookie settings correctly to meet the requirements for your business. You can create a GDPR compliant site with Wix. Do I need to buy an SSL certificate for my Wix site? No. Wix provides a free SSL certificate for every site automatically. It'S enabled by default and requires no action on your part. What happens if a security issue is found on the Wix website builder? Wix has a dedicated incident response team that is trained to rapidly contain and mitigate any security threats. Their security framework includes a business continuity plan to ensure that your site remains available and secure, even in the event of a significant incident. Can third party apps make my website more vulnerable? Wix's App Market has a vetting process for the apps they host. However, you should still be selective. Only install apps from trusted developers and review their privacy policies to understand what data they can access.

The perfect domain is just a click away: claim your domain →   Domain name  security is a crucial aspect of maintaining a secure presence for your business online. It’s what protects your domain from unauthorized access and cyber threats, which in turn is what keeps your website, users and brand safe. When it comes to making a website , domain security should always be top of mind. Some of the most common threats to the security of your domain include cyber attacks, chief among them phishing . Malicious attacks like these can lead to data breaches, financial loss and damage to your business or personal brand.  Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? 6 steps to securing your domain name Choose a reliable domain registrar Enable two-factor authentication Regularly update and maintain your registrar contact information Use SSL certificates Enable auto-renewal Use domain privacy protection 01. Choose a reliable domain registrar Selecting a trustworthy domain registrar is the first and most important step in securing your domain name. A reputable registrar not only provides the necessary tools for managing your domain but also plays a vital role in maintaining its security from day to day.  Learn more about the best domain registrars  out there.  Registrars are ultimately the ones responsible for registering and managing your domain name. They ensure that your domain is protected against unauthorized transfers and other security threats. Registrars like Wix, are well-known for their reliability and comprehensive security features. These should include SSL/TSSL certificates, privacy protection services and a registrar lock. Learn more: What is a domain? How to register a domain name What is domain authority? ccTLD meaning Domain name and website hosting Why do I need a domain name? The worst domain name advice you should definitely avoid When it comes to registering a domain, choosing a reliable, reputable and trusted domain registrar is absolutely essential.   Ready to get started? Learn how to build a website  with this easy guide. 02. Enable two-factor authentication Two-factor authentication adds an extra layer of security for both your domain and website by requiring a second form of verification, such as a code sent to your mobile device. This makes it significantly harder for attackers to gain access to your domain account. With Wix you can enable two-factor authentication by adding an authenticator app to your website. Learn more about Wix’s enterprise grade enterprise website security .  03. Regularly update and maintain your registrar contact information Your registrar uses your contact info to send important alerts about your domain. This includes renewal reminders, security warnings or notifications if someone tries to transfer your domain without permission. If your email or phone number is outdated, you could miss these alerts and risk losing control of your domain. Keeping your information current also makes it easier to prove ownership if a dispute ever arises. Registrars can quickly verify you are the rightful owner and block unauthorized changes. Up-to-date contact details also help protect against identity theft. Attackers often target domains with old or public info to impersonate the owner. Regularly reviewing and updating your contact info keeps you in control and your domain secure. 04. Use SSL certificates SSL certificates protect the information visitors send to your website like passwords, forms and payment details. This data is scrambled so hackers can’t read it. When SSL is active, your site uses https and shows a padlock in the browser. Visitors instantly see that your website is secure which builds trust. SSL also stops attackers from altering your website data or redirecting visitors to fake sites. Without it, sensitive information can be stolen, emails intercepted or transactions hijacked. Using SSL is a simple but essential step to keep your website and your visitors safe. If you make a website with Wix, an SSL certificate is included (look for the https at the start of your domain name, before the www.) They also implement data encryption using HTTPS, TLS 1.2 and above, and SSL. According to Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main:  “SSL stands for 'Secure Sockets Layer.' It sounds complicated at first, but basically, it just means that a secure connection is established between your browser and a website.” While SSL secures your website data, domain security protects ownership and access to your domain account. Both are essential for complete protection. Learn more: Best SSL providers How to get an SSL certificate What is domain privacy protection? 05. Enable auto-renewal Auto-renewing your domain means your registration automatically extends before it expires. This stops accidental lapses in ownership, which could let someone else claim your domain and potentially hurt your brand or business. Auto-renewal also prevents website downtime. When a domain expires your site can go offline, emails might stop working and visitors could see error messages instead of your content. Most domain registrars including Wix let you enable auto-renewal with a few clicks. You can link it to a payment method for seamless processing. Regularly checking your auto-renewal settings ensures your billing info is current and helps avoid failed renewals that could jeopardize your domain. 06. Use domain privacy protection Domain privacy protection, also known as WHOIS privacy , hides your personal contact info from the public. Without it, anyone can see your name, email address, phone number and mailing address. This makes you an easy target for spammers, scammers or cybercriminals. Enabling privacy protection reduces the risk of unsolicited emails, phone calls and targeted attacks aimed at taking control of your domain. It also protects your identity and keeps your personal information separate from your online business presence. Most registrars including Wix offer privacy protection as part of their domain services. Activating it is simple and works in the background, giving you an added layer of security without affecting your website’s performance or accessibility. Securing a domain - advanced protection strategies If you’re looking to really bolster your domain security, advanced protection strategies offer additional layers of defense against sophisticated cyber threats. PremiumDNS and DNSSEC PremiumDNS services provide enhanced performance and security features, such as faster response times and increased resilience against DDoS attacks . DNSSEC (Domain Name System Security Extensions) adds a layer of authentication to DNS queries, preventing attackers from redirecting traffic to malicious sites. Monitor name servers Regularly monitoring your name servers ensures they are configured correctly and securely. Misconfigured name servers can lead to vulnerabilities that attackers might exploit. Register look-alike domains By registering domain names that are similar to your primary domain, you can prevent cybercriminals from creating look-alike sites designed to deceive your customers. This strategy helps protect your brand's reputation and reduces the risk of phishing attacks. Learn more about choosing the right domain name  with our guide.   Implementing these advanced strategies will provide comprehensive protection for your domain, safeguarding your business from potential threats and ensuring a secure online environment for you to operate within.  Learn more about smart domain name management  strategies to keep your online presence strong. How to respond to security threats against your domain Being able to respond to threats against your domain is crucial. Here are some key strategies to address potential issues effectively. If you suspect your domain has been hijacked, contact your registrar immediately. They can assist in regaining control and securing your domain. Gather all necessary documentation that proves your ownership of the domain, this usually includes your registration details and payment records. Once control is restored, review and update all security measures, such as passwords and 2FA settings, to prevent future incidents. Conducting regular security audits helps identify potential vulnerabilities in your domain setup. This proactive approach allows you to address issues before they can be exploited by attackers. You should also check with your domain registrar to make sure this is part of their processes too. Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched Paper, Planes and Passports  they knew securing their domain name early was essential. While Erica already had a large following on social media she knew they needed a website to promote their trips and be their “home base.” “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” Registering their domain was one of the first steps they took to protect their business, establish credibility with clients and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available the name was decided. Expert tip from Ofir Gvili, domains PMM at Wix:  “A domain is often the first impression people get of your brand, and Wix makes sure that impression is strong. From setup to security, everything is handled for you, so you can focus on growing your business.” Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. How to secure a domain FAQ How to secure a domain for free? You can get a free domain when you create a website with certain website builders or hosting plans. For example, Wix includes a free domain for the first year with select Premium plans. Free domains often come as subdomains (like yourname.wixsite.com ) which is a simple way to get online quickly without paying for a custom name. Why does it say my domain is not secure? If you see a “not secure” warning next to your domain it usually means your site doesn’t have an SSL certificate. SSL encrypts data between your site and its visitors, keeping information private and building trust. On Wix, SSL protection is automatically included with every site, no setup needed. What does it mean to secure a domain? Securing a domain means protecting both your ownership and your visitors. It includes registering your domain with a trusted registrar, enabling SSL, using strong privacy settings and renewing it on time. Together these steps help you keep your domain safe, verified and trusted by search engines and users alike.

Build your website in minutes, try Wix for free today → When I work with entrepreneurs, one question comes up over and over: how can I keep my website safe? As someone who has helped startups, small businesses, freelancers and local organizations protect their sites, I’ve seen firsthand how website security  can make or break a business. Building your first site is exciting, from learning how to make a website , designing your layout or setting up your online store  with a free website builder . But security is often overlooked. Without the right precautions, even a small oversight can open the door to attacks. In this guide, I’ll share 10 fundamentals that I recommend to every entrepreneur I work with, based on my years of experience helping businesses avoid preventable disasters. Start your journey with free website hosting  today and make sure your website is built on a secure foundation from the very start. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable website templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: how to secure a website Keeping your site safe doesn’t have to be complicated, but understanding the essentials is critical. By focusing on the right cybersecurity basics , following practical website security tips , and knowing how to host a website  properly, you can protect your data, your visitors, and your business from common online threats. Strong website security  is not just technical, it’s about building habits and using the right tools to prevent breaches. Good computer security  practices extend from passwords to backups, covering everything a site needs to stay secure. Quick guide to the essentials Key action Its impact Choose a reliable hosting provider with SSL, backups and 24/7 monitoring Protects your site from downtime, data loss and attacks at the foundational level Keep your CMS, plugins and themes up to date Prevents hackers from exploiting known vulnerabilities Use strong, unique passwords and enable two-factor authentication Secures access to your site and sensitive information Secure forms and inputs against injections or spam Stops malicious code, spam and data theft before it reaches your system Perform regular backups following the 3-2-1 rule Ensures you can quickly recover from attacks, errors or server failures Monitor your site for unusual activity or potential intrusions Detects threats early to prevent major damage Limit access and permissions to only what’s necessary Reduces risk from internal or external user errors Train your team to avoid human error, the leading cause of breaches Ensures employees follow safe practices and protect your business Get your website professionally audited for hidden vulnerabilities Identifies weak spots you may not notice, allowing proactive fixes How to secure a website in 10 steps Choose a reliable hosting provider Enable SSL (non-negotiable for trust and Google ranking) Keep everything updated (CMS, themes, plugins, apps) Strong passwords only (no exceptions) Secure your forms Perform regular backups (and follow the 3-2-1 rule) Install a monitoring or intrusion detection system Limit access: fewer accounts=lower risk Train your team: human error causes 80% of breaches Get your website professionally audited 01. Choose a reliable hosting provider I can’t stress this enough: your hosting provider is the first line of defense. I once had a client entrust me with their site after several unexplained incidents. When we investigated, we discovered that the hosting provider, chosen solely for its price, offered no firewall, no automatic website backups and no  DDoS protection. The result was a website frequently offline, lost data and a damaged reputation. A good web host should provide: A free SSL certificate. Automated and off-site backups. 24/7 server monitoring. Responsive technical support. Website infrastructure resilient to traffic spikes and attacks. This is the foundation for everything else. Never underestimate the importance of choosing the right host. Make sure you choose from the best website hosting providers  to keep your website secure and reliable from day one. 02. Enable SSL (non-negotiable for trust and Google ranking) SSL isn’t just a green padlock in the browser bar, it’s what encrypts all the data exchanged between your visitors and your website. Whether you have a simple contact form or a full sales funnel, lacking encryption can expose your users to malicious interception. Beyond security, SSL is also a ranking factor: Google considers it in its algorithm and it reassures your customers that your site is trustworthy. Today, a website without SSL is like a door without a lock: it simply doesn’t inspire confidence. Learn what is an SSL certificate and why it's important for keeping your web privacy and data secure. 03. Keep everything updated (CMS, plugins, themes, apps) Every month, new security vulnerabilities are discovered in commonly used web tools. And every month, thousands of websites get hacked simply because these website updates weren’t applied. I once had a web agency reach out to me about a hack affecting around ten client websites. The common factor? An outdated plugin that hadn’t been updated in two years. Mistakes like this are costly in time, reputation and sometimes even legal responsibility. If you’re using a platform like Wix, you benefit from a more closed and protected ecosystem , which helps keep your site secure. That said, vigilance is still necessary, especially if you use third-party apps or external scripts. Pro tip:  Check out Wix’s premium plans  to learn more about web hosting cost and the ecosystem that helps protect your website. 04. Strong passwords only (no exceptions) I can’t overstate this: weak passwords are still the most common way hackers get in. I often find entrepreneurs using “admin123” or reusing passwords across multiple tools. Here’s what I recommend: Use a password manager (Bitwarden, Dashlane) Create unique passwords for each platform Enable two-factor authentication Never share login credentials over email or chat Strong authentication is your first barrier against intrusions. Learn more: What is phishing? What is ransomware? What is malware? What is cache? 05. Secure your forms In my experience, even a simple contact field can become a gateway for hackers if it isn’t properly secured. On an educational website, I once saw a malicious script inserted through a poorly protected search field (it redirected visitors to a fraudulent site) causing serious reputational damage. Forms, whether for contact, registration or search, are frequently targeted by attacks like SQL injection, XSS (cross-site scripting) or CSRF (cross-site request forgery). The worst part? These attacks often go unnoticed until the consequences appear: redirects to malicious sites, data deletion or stolen credentials. This isn’t limited to large or complex sites, both showcase websites and eCommerce platforms are vulnerable. In one training example, a municipal website’s poorly secured contact form allowed a hacker to send hundreds of spam emails from the site’s server. The result: the site was blacklisted by email providers, and the municipality’s reputation was severely affected. Protecting your forms is a crucial part of a defense-in-depth strategy for a secure website. It’s not enough to rely solely on client-side protections; every piece of data must be verified and filtered on the server side. This is also where a web application firewall (WAF) can detect and block abnormal behavior before it causes harm. Key form protection measures I recommend: Implement client-side and server-side validations. Use filtered fields to block malicious input. Add a CAPTCHA to prevent automated bot submissions. Configure application firewall rules where available. Learn more: What is domain privacy protection? 06. Perform regular backups (and follow the 3-2-1 rule) The worst time to think about backups is after an attack.  I know this from experience. I once worked with an eCommerce site that had neglected this step and ended up losing all its product listings, six months of work gone in an instant. By contrast, a school I supported was able to restore its site in just 20 minutes after a critical bug, simply because backups were scheduled every night. Think back to the OVH data center fire in Strasbourg in 2021: thousands of websites were lost because off-site backups were missing. Even the most robust infrastructure isn’t infallible. One method I always recommend, whether for businesses or the students I train, is the 3-2-1 rule . It’s simple but highly effective: 3 copies of your data : The original plus two backups. 2 different storage media : For example, your server plus an external drive. 1 off-site copy : Secure cloud storage or remote hosting. Following this approach helps you handle nearly any scenario: hardware failure, hacking, human error or natural disaster. It’s a fundamental principle I cover in all my cybersecurity awareness modules, and it’s also a key step toward having a truly secure website. Stay informed and make smarter decisions. Check out the latest web hosting statistics  to understand trends and risks that could affect your website’s security. 07. Install a monitoring or intrusion detections system A good monitoring system alerts you in real time if anything unusual happens: suspicious connection attempt, file modification or an unusual traffic spike. This is what allowed me to stop an attack on a showcase site before it compromised the server. You can use logging tools, intrusion detection tools or even specialized plugins depending on your CMS. Learn more: Best online storage solutions Website speed optimization Best website hosting for small businesses Web hosting for freelancers 08. Limit access: fewer accounts=lower risk The more administrator accounts there are, the greater the risk. Limit access to the bare minimum. And above all: delete old accounts, those of freelancers who have completed their assignments, interns, etc. I also recommend tracing connections (IP addresses, times, location) to quickly identify abnormal behavior. This principle aligns with what is known in cybersecurity as the principle of least privilege. Each user or collaborator should only have access to the resources strictly necessary to perform their tasks. This significantly reduces the potential impact in the event of an account compromise. An external service provider does not need full access to your site, a writer does not need to modify technical settings and so on. I often emphasize this point because it is one of the simplest reflexes to implement, yet one of the most neglected. In certain more sensitive contexts, it is also relevant to adopt a Zero Trust approach, a security model that considers that any access attempt, even internal, must be verified, validated and monitored. This model is based on the idea that the threat can come from both outside and inside, intentionally or unintentionally. It encourages practices such as strong authentication, access segmentation and continuous monitoring. Adopting such a stance, even on a small scale, makes it possible to anticipate human errors, abuses of rights or silent intrusions. Understanding what is web hosting helps you manage access and keep your website secure. 09. Train your team: human error causes 80% breaches In my experience, human error is behind 8 out of 10 security breaches. It’s rarely a highly sophisticated virus or a hacker hiding in the shadows. More often, it’s an accidental click on a fraudulent link, a password shared via an unsecured messaging app or a sensitive document stored on a public cloud without protection. These small, everyday mistakes open the door to serious incidents. That’s exactly why training and awareness are the most effective defenses against cyber threats. Over the years, I’ve worked with a wide variety of organizations: Startups and small businesses Local authorities and municipalities Schools and universities Associations and social centers Child protection services My goal is always the same: to make cybersecurity understandable, practical and actionable, no matter the technical level of the audience. Here’s how I bring this to life: Tailored workshops : Designed for each team’s professional realities: marketing, HR, accounting, management, etc. Interactive sessions for students : Middle schools, high schools or higher education, using real cases, demonstrations of simulated attacks and discussions about safe digital habits. Inclusive modules for vulnerable audiences : Designed to be accessible, supportive and easy to follow. Post-incident support : Helping organizations recover after a hack or data breach and turning incidents into learning opportunities. I rely on a simple, effective teaching principle: demystify without minimizing . Cybersecurity shouldn’t be scary, it should become second nature. I firmly believe that even the best technology is useless without trained, confident and empowered users. That’s why every website, every organization, should integrate cybersecurity training into its action plan from day one, not only after a breach occurs. Explore these website building tips  to make your site shine. 10. Get your website professional audited Finally, a thorough website audit  provides a clear understanding of your weaknesses. It’s not just a simple checkbox. We analyze the technical configuration, internal practices, user behavior and external dependencies. I then provide a prioritized, accessible action plan tailored to your company’s profile. It is often at this stage that decision-makers truly become aware of the issues and begin to implement a real cybersecurity strategy. How to secure a website: protect your reputation, customers and business Having a s ecure website isn’t just a technical requirement, it’s a proactive approach, a sign of professionalism and a guarantee of trust for your audience. Digitalization is accelerating, and neglecting cybersecurity is like leaving your storefront unattended right in the heart of the city. If you’re an entrepreneur, project leader, freelancer or manager of a small business, don’t wait until tomorrow to secure your site. The risks are real, but the solutions are accessible. And if you need guidance, a clear assessment or help taking concrete action, I’m here to support you every step of the way. If you’re curious about: What is Wix hosting Does Wix host websites Is my Wix site secure Rest assured that Wix provides robust security features and reliable hosting to keep your website safe. Understanding these tools is a key step in protecting your reputation, your customers and your business online. Meet the expert Allan Kinic is a cybersecurity specialist and the founder of Prevention-Internet.fr . With years of experience helping businesses, nonprofits and public organizations protect their websites, Allan brings practical, hands-on guidance to entrepreneurs looking to strengthen their website security. LinkedIn  | Youtube  | Instagram How to secure a website FAQ What is website security and why is it important? Website security involves protecting your site from cyberattacks, malware and data breaches. As an entrepreneur, having a secure website safeguards your customers, reputation and business operations. It also builds trust and ensures compliance with best practices. How can I secure my business as a small business owner? Start by choosing a reliable host, keeping your CMS, plugins and themes updated, using strong passwords, enabling SSL and implementing regular backups. Even small actions can prevent most common attacks. Does Wix host websites securely? Yes. Wix provides a secure hosting environment with SSL certificates, automatic updates, server monitoring and built-in protection measures. This makes it easier for entrepreneurs to maintain strong website security without needing advanced technical skills. How often should I backup my website? I recommend following the 3-2-1 rule: keep 3 copies of your data, on 2 different storage types, with 1 copy off-site. Regular backups ensure you can quickly recover from cyberattacks, human error or technical failures.

Get  free website hosting  from Wix today → Cybersecurity is about protecting your website and business from hackers, malware and other online threats. Understanding cybersecurity basics helps small business owners keep their data safe when building a website , choosing website hosting and managing day-to-day operations. As cyber attacks become more advanced, every website is at risk of security and privacy breaches. When learning how to start a website , making security a top priority is essential. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: cybersecurity basics Cybersecurity basics help small businesses protect their websites, data and customers from common threats like malware, ransomware and phishing. By understanding core principles like the CIA Triad, following the NIST Cybersecurity Framework and choosing secure website hosting with built-in protections, businesses can reduce risk, respond faster to attacks and keep their operations running safely as they build and grow online. Key domains of cybersecurity Cybersecurity domain What it covers Network security Protects infrastructure like routers and Wi-Fi networks from intruders using tools such as firewalls and VPNs Endpoint security Secures individual devices like laptops and smartphones with antivirus software and device protections Cloud security Safeguards data and applications hosted on cloud platforms like AWS, Azure or Google Cloud Identity and access management (IAM) Controls who can access systems and data to prevent unauthorized entry What is cybersecurity? Cybersecurity is the safeguarding of protected information and critical data online. Organizations and small businesses implement cybersecurity measures to defend sensitive data from both internal and external threats and to best prepare for an attack. To improve defense systems and unify federal agencies, US President Joe Biden signed the Strengthening American Cybersecurity Act into law on March 1, 2022. The legislation now requires all critical infrastructure entities to report attacks to the Cybersecurity and Infrastructure Security Agency (CISA) , the government organization aimed to manage and reduce risk. That being said, as national web infrastructure improves, so do hackers’ methods. While it is nearly impossible to eliminate all threats, you can greatly reduce your business’ exposure to hackers by establishing a strong cybersecurity posture , an industry term that refers to a system’s effectiveness. According to Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr: "Cybersecurity is not just a technical matter: it is above all a posture, a way of thinking about the management of one's site, one's tools, one's teams." The most common cybersecurity threats to small businesses According to a Small Business Administration survey , 88% of small business owners feel vulnerable to cyber attacks. And they are—hackers target smaller enterprises for two primary reasons: One, because they know that small companies are often vulnerable without the resources of an IT team, and two, small businesses may also have partnerships with larger companies, providing a direct pathway for hackers to breach through their computer security and reach their sensitive data. To effectively protect your company and customer information, you need to understand three primary cybersecurity threats to small businesses: Malware attacks Malware includes a variety of cyber threats such as trojans and viruses. In these attacks, hackers use code to break into private networks with the intention of stealing or destroying data. Malware attacks usually originate from fraudulent downloads, spam emails or from connecting to other infected devices, potentially costing businesses an excessive amount of money to repair. Ransomware According to CISA , ransomware threats significantly increased in 2021. Hackers usually inflict computers through email, and can result in significant damage and expenses. As the name suggests, ransomware attacks hold a victim’s sensitive data, such as passwords, files, or databases, for ransom. Hackers require the money to be paid within 24-48 hours or they will destroy or leak the data. Phishing Phishing is when a hacker sends a fraudulent email or direct message to company employees with a malicious link. In fact, members of an organization and work emails are a leading cause of small business data breaches because they provide a direct pathway into business networks. Phishing attacks can result in data leaks, system freezes or virus installations. According to the FBI’s 2020 Internet Crime Report , a rise in these attacks caused adjusted losses of $54 million in that year alone. How can small businesses protect themselves? As mentioned earlier, small businesses arguably suffer from cyber attacks more than larger enterprises because they lack the resources needed to recover. In fact, 60% of small businesses close within six months of an attack. Before describing how small businesses can defend themselves, we’ll first discuss the CIA Triad, a widely-accepted model that serves as the basis for modern cybersecurity standards. What is the CIA Triad? The CIA Triad defines three vital components: confidentiality, integrity and availability. Every cyber attack attempts to breach at least one of these attributes, and the relationship between them provides guidance and security standards for how information systems should operate. Confidentiality: All sensitive business data should be kept confidential and accessible by authorized users only. Integrity: Proper measures should be taken to ensure that system data is reliable and trustworthy. Availability: All authorized personnel must be able to access the network and its data at any given time. This means that businesses need to continuously monitor network security and system functionality. To better understand the relationship between these terms, here’s an example of the CIA Triad in play for someone running a successful eCommerce website : Confidentiality: To log into the account, the business owner needs to enter their username and password. If they forget their credentials, they can take advantage of two-factor authentication, which sends users a code to reset their password. Integrity: Once logged in, they have access to accurate, unaltered personal and customer data. Availability: Lastly, the business owner and their customers can access the store at any time because of its 24/7 online availability. Is my Wix website secure? Yes and we explain how. The NIST Cybersecurity Framework The NIST, or the National Institute of Standards and Technology, is a department within the US Department of Commerce that helps businesses increase their cybersecurity posture. Using the CIA Triad as a guide, the department established the NIST Cybersecurity Framework , a five-step system for small businesses to defend their information security systems: Identify Protect Detect Respond Recover 01. Identify The first step of creating a cybersecurity plan is to identify all devices, accounts, and data that need monitoring and protection. This includes: Equipment. Computers, laptop POS systems, smartphones, routers Network. Your Wi-Fi network and VPN Account credentials. Login information for email accounts, company software and tools, computer and laptops Cloud Storage . Any files or information utilizing cloud storage Your website. Including client information, inventory and your payment processor 02. Protect Your business needs a multifaceted approach to defend against cyber threats. Here are the primary steps: Appoint an employee to direct all cybersecurity initiatives (If you’re the only employee, you’ll have to manage it yourself or hire a reputable contractor). Install antivirus software, full-disk encryption and host-based firewalls. Set up all software to install updates automatically. Only allow authorized staff to login to your systems and your network. Require strong passwords for all devices and accounts and update them every six months. Strong passwords have: At least 8 characters One or more uppercase letters One special character One number Implement email spam filters. Provide staff training on the most common threats. Perform regular security audits to ensure there are no holes in your system. Backup all critical assets. Use multi-factor authentication. Use a secure payment processor to protect your client data. 03. Detect Your first line of defense against cyberattacks? Consistently monitoring your network systems. Any unusual or suspicious activity, such as unknown login attempts, strange file transfers or movement of data should be reported to your security point person and investigated immediately. 04. Respond Identify which systems or data have been compromised. Confirm the type of attack. Inform all users on your network. If the source of the breach was an email, inform all employees to immediately delete it. Take the source computer, system or application offline to isolate the attack. Have your point person or an IT professional check for any backdoors hackers may have set up to regain access in the future. Identify the damage. 05. Recover Recovering from a cyberattack can feel overwhelming. Like any unfortunate incident, take it as a learning experience and iterate on your security so it doesn’t happen again. After an attack, remain patient and allow your systems and employees to prioritize recovery before resuming business as usual or pursuing new initiatives. Meanwhile: Inform law enforcement and regulatory agencies. Remain transparent and inform clients or customers about the breach to regain their trust. While a cybersecurity attack can hurt your reputation, not sharing the information with your stakeholders can cause more damage than good. Choosing a secure website builder Your website may contain private data like payment process information, customer credit card data, email addresses, login credentials and inventory. This is why website security is one of the most important aspects of protecting your business. Therefore, select a website builder that guarantees the highest level of defense. Self-hosted platforms vs. managed platforms Unlike self-hosted platforms which leave users responsible for their own website security, managed platforms, like Wix, have dedicated 24/7 security teams to take care of this. To ensure the highest level security for all users, Wix develops review processes, investigates suspicious activity, works with outside security consultants, runs a bug bounty program and provides reliable web hosting and HTTPS and SSL certificate protection. Business owners can feel confident that their websites are protected, leaving more time to manage company activities. You can learn more about how Wix handles security , how to host a website and the different web hosting costs here. Managed website builders are also committed to the highest international privacy and security standards. This applies to all business tools and apps it develops, too, like scheduling software , email marketing services and online payment processing . As cybersecurity threats evolve, arm yourself with a provider that has the necessary resources to respond to these threats so you can focus on your business. Make sure your you choose a website platform aligned with: The Payment Card Industry Data Security Standard (PCI DSS) Level 1: This ecommerce compliance standard protects the security of credit card and cardholder data. SOC 2 Type 2 : Developed by the American Institute of CPAs, SOC 2 Type 2 is an auditing procedure that ensures service providers securely manage user data. International Organization for Standardization (ISO) standards 27017, 27001, 27018, 27701: These are ISO’s four primary security standards, the organization that oversees companies that manage services, data, and intellectual property entrusted. General Data Protection Regulation (GDPR) : An EU-governed law ensuring strict privacy practices and data protection. Companies outside the EU adhere to the GDPR to telegraph to customers that they’ve willingly implemented the highest security standards. Brazilian General Data Protection Law (GDPR) : Brazil’s version of GDPR. This law unifies the many Brazilian’s policies that govern personal data, both online and offline. California Consumer Privacy Act (CCPA) : A California law that allows consumers to see all personal information a company has tracked as well as which third parties that information was shared. Learn more: What is web hosting? How to host a website What is domain privacy protection? Additional resources Knowing that a managed website builder oversees your site's security gives users the peace of mind they need to efficiently operate their small businesses. However, you’ll still need to secure other password-protected systems or databases like your internet network and email accounts. Without an IT department, smaller enterprises may find it difficult and overwhelming to establish a complete security system. Take advantage of these existing resources to help create a comprehensive plan: Federal Communications Commission’s (FCC) cybersecurity planning too l : The FCC regulates communication across all fifty states and created this tool to help businesses develop a complete response plan. Cybersecurity and Infrastructure Security Agency (CISA): CISA provides helpful materials for SMBs to create a strong cybersecurity posture, including their Cybersecurity Resources Roadmap and Cyber Essentials. National Cyber Security Alliance (NCSA) case studies : Created in collaboration with NIST, these simulated scenarios help business owners understand how to better respond to attacks and improve their own cybersecurity.