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When is the best time to post on Instagram? The answer is crucial if you want to grow on the platform. Instagram continues to be a social media powerhouse, with 2 billion monthly active users  as of April 2024. So, knowing the right time to share your content can help you ramp up engagement—whether you're exploring how to make money on Instagram  or looking for some digital marketing strategies  to grow your business. In this guide, we'll explore the best times to post on Instagram so you can boost your engagement rates and keep your Instagram marketing  strategies impactful. Learn how to make a website with a free website builder . Why is timing important when posting on Instagram? Audience interaction  is a key signal for Instagram's algorithms. Therefore, posting at the right time and day will make a big difference in your organic reach. When you post at the right moments, you're more likely to capture your audience when they're already scrolling, which can lead to more likes, comments and shares right off the bat. The best overall time to post on Instagram There's no one-size-fits-all best time to post on Instagram for likes, comments and shares. However, research reveals that certain times and days consistently show higher engagement rates than others. In this article, we’ll share specific times that may work best for your audience based on their location and your industry. According to a 2024 Later study, posting at 4AM captures the attention of users who check their phones first thing, allowing your content to stand out before the day's noise begins. A 2023 Hootsuite study suggests that midmorning is an ideal time for engagement . By 11AM, most users have started their day and are taking breaks to browse social media .  Whatever time you choose to post, always consider your target audience's habits to get the most engagement. For the best experience, link your personal or business account with Wix's Instagram Feed App  to easily share your videos and photos and gain valuable Instagram insights. Check out other tools from Wix: Hopp Link in Bio Tool Email Marketing Tool The best times to post on Instagram per day in 2024  Let’s now look at the best time to post on Instagram for each day of the week so you can create an effective content calendar. The best time to post on Instagram on Monday A 2024 Sprout Social study suggests you kick-start your workweek with a strategic Instagram post between 11AM and 2PM. This window captures most users' lunch breaks and allows them to notice your content when looking for a midday distraction. The best time to post on Instagram on Tuesday On Tuesdays, Hootsuite suggests that you post at 9AM so your Instagram content is one of the first things users interact with when scrolling through social media after starting their workday. The best time to post on Instagram on Wednesday A 2024 Buffer study recommends scheduling your posts to go live between 7 and 8AM on Wednesday, which aligns perfectly with the morning check-in habit of many Instagram users. This strategic timing captures attention before the day's duties demand their full focus. The best time to post on Instagram on Thursday Hootsuite says the ideal posting time for Thursday is noon. Like Mondays, this time slot coincides with the lunch hours of many users. So, it captures their attention as they take a break from their workday routines. The best time to post on Instagram on Friday Fridays have a playful atmosphere as people look forward to the weekend.  Post in the morning between 9 and 10AM and in the evening between 5 and 6PM, according to a 2024 SocialPilot study. These periods leverage high-engagement times when users are either setting up their day with a positive vibe or winding down and planning for the weekend. The best time to post on Instagram on Saturday 9AM is the ideal time to post on Saturdays, Hootsuite says. At that time, people are scrolling through their feeds leisurely, often looking for weekend inspiration or entertainment. The best time to post on Instagram on Sunday On Sundays, Sprout Social recommends posting between 10AM and noon. Like on Saturdays, users have a slower start to their day and spend more time browsing social media. The best times to post Reels on Instagram The best days and times to post Instagram Reels are Monday to Thursday between 9AM and noon, according to Hootsuite. Instagram Reels  compete with TikTok videos. So, focus on producing high-quality short videos that entertain and capture attention quickly. Your Reels can be up to 90 seconds long, and unlike Stories, they don’t disappear after 24 hours. Learn more: How to get more followers on Instagram How to sell on Instagram The best times to post Stories on Instagram If you’re posting Instagram Stories , SocialPilot notes that the best time slot is during weekday lunch breaks from 11AM to 2PM. Stories are highly interactive, which is why many brands increased their publishing frequency in 2023, according to a 2024 Instagram Stories Benchmark Report  by Rival IQ. Stories last only a day and can be up to a minute long. A good way to use them is to offer a glimpse into your brand's day-to-day activities. These can include relevant updates, special offers or behind-the-scenes content. Learn more: Instagram templates The best time to post on Instagram per industry The best time to post on Instagram today can vary widely depending on your industry. Let's explore the ideal posting schedules for various industries to gain maximum engagement. Food industry For food and beverage businesses, the optimal times to post on Instagram are weekdays from noon to 2PM and weekends from 5 to 7PM, according to SocialPilot. These hours correspond to typical lunch and dinner times when users are likely browsing for meal ideas or deciding where to eat. The Grateful Chef  posts content on specific dishes and behind-the-scenes information about the cooking process to attract customers looking for meal options during these times. Travel industry SocialPilot says travel businesses should aim to post on weekdays from 10AM to noon and 7 to 9PM, along with weekends from 9 to 11AM and 4 to 6PM.  Mornings are ideal since people may think about vacations and getaways during work hours. Late afternoons and evenings, especially on weekends, are good times for potential travelers to plan or book their next trip. Cherry Peak Resort  posts timely updates, promotions and engaging visuals of its concerts and events to maximize its Instagram engagement. Fashion industry In the fashion industry, SocialPilot says the best posting times are weekdays from noon to 2PM and 7 to 9PM and weekends from 9 to 11AM and 5 to 7PM. Lunch hours and evenings are peak times when fashion-conscious users check for the latest trends and outfit ideas. On the weekend, morning and early evening posts attract users planning their shopping trips or outfits for social events. Santos  posts handcrafted trendy clothes on its Instagram account  to attract women looking for eco-friendly, fashionable outfits. Learn more:  Small businesses with great Instagram accounts How to start a business Fitness industry Optimal posting times for the fitness industry are weekdays from 6 to 8AM and 5 to 7PM, with weekend timings from 8 to 10AM and 4 to 6PM, SocialPilot notes.  Early mornings and evenings throughout the week align with typical exercise schedules that capture the attention of fitness enthusiasts looking for motivation or post-work routines. Love Her  leverages these times to advertise  its high-quality athleisure outfits women can wear when working out. Beauty industry Social media posts in the beauty industry get the highest engagement from 9 to 11AM and 4 to 6PM on weekdays and from 6 to 8AM and 2 to 4PM on weekends, according to a 2024 Viralyft study.  Weekday morning posts engage those taking a break before their meetings and tasks ramp up. Afternoons are perfect for reaching users who want beauty tips to prepare for evening outings or to relax with self-care routines over the weekend. BESOMA  posts about its skincare products to offer users inspiration for beauty routines and weekend looks. How often is best to post on Instagram? The best frequency for posting on Instagram varies widely based on your goals, type of content, audience demographics and number of followers. Based on Later's analysis of 19 million feed posts and 32,000 Stories , accounts with 0–10,000 followers (nano accounts) typically upload an average of two posts per week.  Those with 10,000–100,000 followers (micro accounts) publish an average of three weekly posts, while those with 100,000–500,000 followers (mid accounts) upload about five posts every week. When it comes to Instagram Stories, the study found that nano accounts upload an average of three every week. Micro accounts post an average of four, while mid accounts publish around 15. Learn more: Tips to craft the best Instagram bio Instagram bio ideas to inspire yours Social media marketing Best time to post on Instagram FAQ What's the worst time to post on Instagram? The worst time to post on Instagram is when your target market  is least likely to be on their devices. This could be in the wee hours of the morning or late at night, as people are probably asleep. Weekends also show less engagement than weekdays since people often do leisure activities or spend time with family and friends. Later found that the worst days and times to post on Instagram are 1AM Monday and 10AM Saturday. Is posting at night on Instagram better than posting in the day? It depends on when your audience is typically online. Plus, if you have followers in multiple time zones, like GMT, EST and PST, posting at night in one zone might mean other users see your content during the day.  So, it's important to discover when your audience is most active. If you have a business or creator account, use Instagram analytics tools  to get metrics on when your followers are online. Is it best to post daily on Instagram? Consistency is key on Instagram and posting daily helps maintain engagement and build your audience. However, quality content and knowing your audience's preferences are crucial, so make sure you have the time and resources to post daily at the quality level you set for yourself and your business.

In today’s digitally connected world, there’s no shortage of ways to share your knowledge with your audience - even from within your home. Whether you create a website , host a podcast or write a blog about your industry, you have several platforms and marketing strategies to choose from. One such option is creating a webinar. Though easily overlooked, webinars are powerful tools that help participants learn important new skills or gain industry insights from expert speakers. Not only that, but they’re also a great way to build profound connections with your audience and engage users with your brand. Not sure where to start? We’re going to break down how to create a webinar below. How to create a webinar Pick a subject Determine your format Choose a platform Gather your equipment Develop content Assign roles Schedule your presentation Promote your webinar Perform a dry run Host your event 01. Pick your subject The first step in creating a webinar is to select a compelling subject. No matter how much you already know about your chosen subject, research the latest information your industry has to offer so your webinar is relevant and fresh. A good place to start is by taking a look at your competition and other similar webinars available online. Take notes on how they’re structured, the slides they use to illustrate their points and how you would change things if it were your own. Take equal note of whether similar webinars are charging for access. If your competitors are requesting payment, consider offering yours for free or charging substantially less, as this could give you the advantage in the long run. If you do decide to charge a fee, be sure to provide your audience with extra value that your competitors aren’t offering. 02. Determine your format Once you’ve researched your subject and your competitors, the next stage in creating a webinar is to focus on the presentation itself. Start with the format: What kind of presentation will you be giving? The complexity of the topic and how many speakers you plan to have can help you narrow down your choices The four main webinar format options are: Panel discussion: This involves a moderator guiding the discussion and asking questions of the panel members. This is a great way to showcase multiple perspectives on a similar issue or topic and is also a more conversational style. Single speaker: Single speaker presentations are ideal for smaller audiences and require one individual to lead the webinar and answer any questions asked by attendees. Live Q+As: While Q+As are typically included at the end of webinars, you can also create a webinar that primarily focuses on answering audience member’s questions. If you choose to go this route, it’s highly recommended to alert attendees of the format ahead of time so they can prepare their questions. You can even ask audience members to submit questions ahead of time. As the host, you should also have questions ready that people may not think to ask. This way, you’ll be prepared to fill any lulls or awkward silences. Interviews: Interview webinars are highly engaging because they encourage a more conversational flow. Interviews involve an interviewer asking pre-arranged questions to the person of interest. You can also choose to have your audience members add to the conversation by allowing them to ask questions if time allows. 03. Choose a platform The next step is to choose the best platform for your webinar. The format you choose will help you determine the best one to use. If you want an all-in-one solution, you can live stream with Wix Video, allowing you to engage with your audience in real-time directly from your website. You can also use paid platforms such as Demio , GoToWebinar, or Zoom . When choosing your platform, consider your needs and the goals of your webinar. Take into consideration how big your audience will be, how much you’re willing to spend, and what kind of tools you’ll need for your presentation. Do you need a platform that allows for multiple speakers and a Q+A session? Make sure you choose a service that has all the functions you need to deliver your presentation. 04. Gather your equipment Next, you’ll need to choose your physical equipment. Because webinars are not conducted in-person, you’ll need reliable tools that ensure high-quality audio and visuals. Here’s a basic list of the things you’re going to need for this type of content creation: A capable computer or laptop Ensure that the computer you’re using can handle running multiple heavy applications at the same time. The last thing you need is for your computer to slow to a crawl because you’ve put it under too heavy of a load. In addition, make sure you have a reliable internet connection so that your presentation is smooth and clear. You may even want to consider having a backup laptop with all the data from your webinar saved, just in case your primary computer decides to malfunction. Webcam or camera Depending on your webinar format, you have a few different options for the type of camera you use. A single speaker discussion will do fine with a standalone webcam — just make sure it can record or stream a minimum of 1080p HD at 30 frames per second. If you’re pre-recording your webinar, you should record it with the highest quality camera you can. Lighting devices This may not be necessary for everyone, but it’s a good thing to consider if the lighting in the space where you’ll be delivering your webinar isn’t ideal. You can invest in a ring light, box light or even accent lights to brighten up your space and make sure your speaker is seen clearly. Microphone Whether you're teaching an online course or presenting your latest findings, it’s essential that your words come across clearly. Invest in a USB microphone that’s compatible with your webinar software. The Blue Yeti microphone, for example, is popular with podcasters and will ensure that your voice sounds clear during your webinar. 05. Develop content Now that you have all the tools you need, it’s time to start creating your webinar content. Here are some tips for building your presentation: Script First, create a script for your entire webinar so you can keep yourself on track. It’s not imperative that you follow it word for word, in fact, you most likely won’t. But writing it out will help you structure your presentation. Make sure to leave some wiggle room for deviations and on-topic tangents, as your audience may appreciate these additional insights. Slides You have several options for creating slides, including Microsoft PowerPoint, Keynote for Mac, and Google Slides. Whichever you choose, remember that the number one rule with any slide presentation is not to include too much text on each slide. Your slides should be more of a guide and outline that help the presenter deliver the webinar. Visually appealing slides will help pique your audience’s attention, so be sure to include any charts or graphs that can help get information across. 06. Assign roles Depending on which webinar format you choose, the roles you’ll need to assign may vary. But, essentially, there are three primary players when creating a webinar: Organizer: The organizer is the main individual responsible for the webinar. Typically, this person creates the content, promotes the event, gathers resources, finds speakers and communicates with attendees both before and after the webinar. Presenter(s): The presenters are experts in their field, and have deep knowledge of the subject at hand. These are the individuals responsible for giving the presentation and conveying all the necessary information to the audience. Assistants: Assistants are vital for resolving any technical difficulties and ensuring everything runs smoothly. They’re also available to help organize audience member questions and moderate the comments section. Interviewer or moderator: While not all webinars will have an interviewer or moderator, these roles can also be extremely important. An interviewer would be the person responsible for asking the expert at hand questions, and a moderator would help guide the presentation and oversee that it runs smoothly. 07. Schedule your presentation Now that your content is complete and roles are established, you can finally solidify the date and time of your webinar. Take into consideration where the majority of your audience lives, and go from there. According to a study conducted by GoToWebinar, the best times to hold webinars vary depending on the topic. Personal finance and development webinars get the most attendees when held at 5pm. This makes sense because the subject matter is of a more personal nature, as opposed to work-related, and the time falls right after the workday. However, globally, the times that get the most number of registrations and attendees are 10am and 11am. But on which day should you schedule your webinar? Turns out, Tuesday, Wednesday and Thursday see the highest number of both registrations and attendees, so go for one of those. 08. Promote your webinar Before you go live with your webinar, you’ll need to create marketing assets to promote it. This ensures that you’ll have an audience - the ultimate reward for all your hard-earned work. Here are some ideas to help get the word out: Send a newsletter: Email marketing campaigns are effective for reaching audience members who will be interested in your webinar. If you have an existing newsletter, this is the perfect place to market your upcoming presentation. You could even go the extra mile and offer an incentive to your subscribers, such as an early access pass to chat with the presenter or a discounted price. Also, don’t forget to send reminder emails to registered attendees the day before your webinar. Add banners to your website: One of the best places to promote your webinar is on your website. Create a banner or a popup lightbox that adorns the top of your website so your visitors will immediately be greeted with information about your upcoming event. Create a landing page: To promote an event, many people like to create a landing page. This can serve as a one-stop shop for logistical information about your webinar, from the time you’re streaming to the link they need to connect. To get started, you can check out these free landing page templates by Wix, or use this landing page builder. Write a blog post: As an expert in your field, if you don’t have a blog covering your industry, it’s time to get one. Creating a blog allows you to show off your knowledge and become an authority in your industry others can learn from. It’s also fantastic for your website’s SEO capabilities. Once you set up your blog, write an article outlining the details of your webinar. Share on social media: What better way to spread the word than through social media marketing? Share posts on Facebook, Twitter, Instagram or LinkedIn to promote your webinar and reach new audiences. To expand your reach, you might consider using hashtags or investing in paid posts. Tip: You can use a link in bio tool like Hopp by Wix in order to direct users to your webinar, website, social media and other online assets all from one designated URL. 09. Perform a dry run As your webinar date approaches, prepare yourself by rehearsing the entire webinar experience. Performing a dry run will help you catch issues that are easily fixable and that may otherwise be glaring when you’re presenting in front of an audience. Practice your script several times. This will allow you to spot inconsistencies, determine how much time to spend on each topic and more smoothly present your information to your audience. This is also the time to test your equipment. Put your computer, software and any other equipment through its extreme paces. To make sure that your computer can handle it all, try running all the software you’ll be using on your computer at the same time. Then, switch between programs quickly. Open additional software and see if you can see if there’s any lag. If there are any issues, you may need to borrow a faster computer with more memory. Think about every aspect of your presentation setup and test them each rigorously. Not only will this give you a working knowledge of how all pieces fit together, but it can also give you a chance to mitigate potential issues before you even start your webinar. As you practice, have a friend or assistant watch your entire presentation online. They may catch errors that you overlooked. 10. Host your event The time has finally come for your webinar to go live. On the day of, make sure you give yourself ample time to set up. Before you push the record or stream button, double check your script and slides to ensure they appear the way you prefer. Once you’ve delivered your presentation and wrapped up the Q+A session, emphasize how viewers can contact you. Provide your company website, the contact information of your speakers and social media channels so attendees can get in touch. Post-webinar promotion Now that you’ve completed your webinar, it’s time to decide what you’re going to do with the recording. You worked hard on your presentation, so you’ll want to make sure it will be available online for years to come. If you’re offering it for free, you can upload it to YouTube and embed it on your website. If you want to continue charging people, consider creating a special members area on your site and making the webinar available to paying members only. If you begin to see questions about some of the topics you discussed, you could even go as far as creating another webinar or video, such as a live Q&A or even an online course for those hungry to know more. Additionally, make sure to follow up with attendees, especially if the intention of your webinar was to make sales. Send a thank you email and ask for feedback. Advice from your audience can be helpful and give you insight into how you can improve for the next time. Are webinars right for you and your business? By sharing valuable knowledge, you establish your business as a credible leader in your field and generate new leads. When people register for your presentation, they’ll provide their contact information which you can use in the future to move them through your marketing funnel. Additionally, attendees are particularly interested in learning the subject at hand, so they’re more likely to be highly engaged. These reasons are why webinars are an essential part of a successful content marketing strategy and a great content marketing example . While not every marketing effort will be worth creating a webinar for, keep in mind the types of ideas that will draw a crowd and help bolster your business. Webinars can be quite time consuming to sit through, so you want them to be engaging and interesting enough to entice people to register. Here are a few examples of webinar-worthy content ideas to add to your content strategy : A complete guide for marketing your product A Q+A session with your CEO A panel discussion on a pertinent industry issue A presentation on your branding strategy Learn how to build a smarter approach with an effective AI content strategy . Expert tips to ensure a flawless webinar Know your audience Whether you are doing B2C or B2B content marketing, you need to understand who your audience is and what their main pain points are. Understanding your target demographic and why they have decided to tune into your webinar will help you reach them better. Remember that people have taken a significant amount of time out of their day to hear what you have to say. How can the topic you are speaking about help them with their job, business or future? Make sure they have the answers to these questions before the webinar is over. Make it engaging This point cannot be understated. Webinars rely on conveying information through a presentation, which can get boring if not done interactively. Instead of giving a lecture, keep the style conversational. Tell stories and give real world examples to relate to your listeners and get them excited about the topic at hand. Be enthusiastic and avoid talking too much, using extremely text heavy slides or coming across as preachy - you may start to lose your audience. If it’s in keeping with the tone of your webinar, ask your audience a question every 3-5 minutes, or think of a creative way for them to contribute. This is an effective way to hold their attention. Only share what’s useful We can’t hone in on this point enough: your webinar needs to captivate your audience and hold their attention. Avoid droning on with unhelpful content and be sure to provide actionable tips and advice. If you’re holding an interview, find ways to bridge the gap between your guest and your audience. A great way to do this is to make sure you incorporate questions on what your audience can take away from the interview and apply to their everyday work or life. Use high-quality slides and imagery When creating a webinar, the visual components of your presentation are going to help keep your audience engaged. For effective presentation ideas , you want to avoid too much text and incorporate more graphs, charts and infographics. Keep your images on-brand, high quality and relevant to the text on the slide you’re speaking about. You can also use branded slide templates specific to your business to convey professionalism and elevate your visuals. Webinar types and examples Before creating a webinar it can be good to understand what types of webinars you could create - be they personal, professional or for educational purposes. Research the different platforms, formats and styles established webinar creators use to get their messaging across. To help with that we're sharing some of our favorite Wix webinars to inspire you. How to grow your business webinar We love how this webinar takes a broad topic and breaks it down into something all potential and current business owners can apply to their brand. How to build your own website app - no code needed This webinar does a great job of breaking down what could be a complex topic, into something manageable. Competitive analysis with SEMrush This is a great example of how a webinar can take a very specific tasks, competitive analysis, and show watchers how to break it down into something they can do almost immediately with a specific tool. Frequently Asked Questions (FAQ) How to create a webinar as a beginner? Generally the steps for creating a webinar as a beginner, are similar to those even a pro would follow. Creating a webinar involves defining the goals of your webinar and the audience you want to reach, choosing an engaging topic that you can talk confidently about, a content plan including script and visuals, choosing the right platform to host and distribute you webinar, a plan to promote your webinar online and through your website, following up on your webinar and the audiences reaction to it, in order to plan more webinars. How to create a webinar for free? While it may not be possible to create a webinar for free, even the time you invest in the content could never be considered 'free', there are ways to cut costs and create a webinar on a budget. Some webinar platforms offer free trials, like Clickmeeting, or Livestorm which allows you to create content for free. If you have a Wix website you can use Wix video to create a webinar and live stream it. Can I create a course with webinars? Of course. All you need to do is plan more than one webinar, you'll need a series of connecting webinars to make a course. Then you can choose to promote the webinars as a series of courses, or as individual resources. A course via webinar will take more planning, in terms of your schedule and content but it's a great way to build and engage an audience over the long term.

Building a strong social media presence is more than just setting up accounts. High-quality content is the foundation of great branding and making a website . With so much happening on Instagram, TikTok, Facebook and Twitter, standing out means sharing content that really connects with your audience. Great content builds trust in your brand, drives engagement and boosts visibility. Ready to get started? Learn how to build a website with this easy guide. Content marketing  plays a key role in shaping your social media strategy. The posts you share can spark conversations, attract followers and even improve your website’s search engine rankings. If you’re ready to take your socials to the next level, focusing on content is essential. To help you get started, we’ve put together some fun and creative ideas for your next post. Save this list to inspire your brand’s copywriting  and content strategy  (+ an AI content strategy ) and create content that gets noticed. Check out Wix's   blog maker  if you're ready to get   started with a blog . 21 content ideas for your social media or blog 1. The big reveal 2. Step-by-step tutorials 3. Success stories and testimonials 4. Nostalgia and look back posts 5. Survey or poll 6. News coverage and buzz 7. Top ten list 8. Guest posts and blogs 9. Video content 10. Meet the team 11. Event updates and schedules 12. Trending topics 13. Sources of inspiration 14. Most popular list 15. Problem solving use cases 16. Myth busting 17. Social media lists 18. Feedback and testimonials 19. Life hack tips 20. End of year summaries and predictions 21. Case studies and industry research 01. The big reveal This is for posts where you share an exciting announcement. You’re launching a new product, sealing a new partnership, setting up a new location or any similar update that you can share with your audience. You’ll have a stronger impact if you present these reveals as a significant development and market it as a real milestone for your brand or organization. Be sure to build hype by teasing at what’s to come or counting down to a big reveal. Take a look at the SKIMS , the body shapewear brand created by Kim Kardashian. In one of the brand’s collaborations, SKIMS has been named the official underwear partner of the NBA, WNBA and USA Basketball . This was an exciting announcement for both SKIMS and the NBA, which was revealed together in a series of social posts and articles.  02. Step-by-step tutorials Short, detailed texts that guide readers from point A to point Z are always useful. You can create a tutorial that touches on your own products directly (“how to style your mustache like Dali’s using our facial hair products”). Or you could write one that is related to your field or inspired by your interests (“how to repurpose your old jeans into a wearable handbag”). It’s clear that users are searching terms like “how to” and “tutorial” on platforms like Facebook, YouTube, and Instagram. According to Google , “Users are three times more likely to prefer watching a YouTube tutorial video than reading a product’s instructions”. What’s more, YouTube Shorts are dominating, with quick, digestible videos that users can watch in no time.   You can even take it one step further and start a series. You could offer weekly guides on areas of your expertise. Everything from recipes to clothes styling tricks, people love to learn from those they trust.  03. Success stories and testimonials Your happy customers and collaborators are your best marketing agents. Give them the spotlight so they can sing your praises and tell everyone just how wonderful your product is or just how helpful you’ve been for them on their path to success. These varied   types of infographics  also work for success stories and testimonials. Take it one step further and ask your followers or audience to provide feedback. User generated content (USG) is often more effective and trustworthy than other forms of content and offers social proof . 04. Nostalgia and look back posts Nostalgia is very effective for marketing efforts. Get on the # throwback train and share some blasts from your past with your readership. It could be your very first live concert, an old newspaper report covering your work or just a cute photo of yourself as a kid, connecting it somehow with your present day. Honing in on the nostalgic emotions of the past or simpler times (think, pre-pandemic, for example), can be very powerful and engaging for your audience. 05. Survey or poll Show your audience you care about their opinion. Solicit their input using a poll or a survey related to your industry or your expertise. You can learn a lot from what they have to offer, and ignite an eye-level conversation with them. Surveys and interactive polls are also a great way to engage with your audience and curate content based on their feedback.  Alternatively, you could run a contest and offer a prize incentive. This gets users to opt in and engage with your content. Contests can generate likes, shares and better engagement.  06. News coverage and buzz Don’t hesitate to show off if you’re getting some great news coverage, whether online or offline. Round up a bunch of reviews or references for one post or give special attention to a particularly great piece. This is a wonderful opportunity to thank the author and publication as well. You might even consider a Press page to your website or a dedicated place where you can consolidate all your news mentions or coverage in one place.  When visitors see your work featured in reputable publications or praised in reviews, it instantly makes your brand feel more established and reliable. It also saves potential clients or partners the effort of Googling you since they can see proof of your reputation right on your site. The best part is you don’t have to start from scratch. Many free website templates already include Press or Media page layouts designed to highlight articles, interviews and features in a polished way. Learn more: What is Brat? 07. Top ten list Curated lists are popular reading items online because of their concise, to-the-point presentation of relevant information. The trick is to choose a topic that will be of interest to your audience. “Top 10 wine experts to be aware of” may be too niche, while “Top 10 white wines to bring to a Labor Day picnic” is more appropriate. 08. Guest posts and blogs It's not uncommon for blog admins to host a guest author for a special post or article. You can approach professionals in your field that you think can write a valuable text for your website visitors. What’s more, if your guest author has a site or blog of their own, you can certainly ask to be featured there in return. This type of collaboration can grow into something even more exciting once you choose to share it across your social media accounts. 09. Video content Experimenting with different types of media is always a good idea. It keeps followers alert and engaged with your work. For bloggers, business owners and artists of all kinds, video is an effective way to communicate and share aspects of your work that don’t translate as well into text. You can   create a webinar , film an interview, a live performance or a presentation of one of your products.  Always be sure to keep your audience in mind and create video content that is relevant and engaging. Short form video content continues to dominate as a preferred way of consuming content. 73% of consumers  prefer to watch a short-form video to learn about a product or service. 10. Meet the team Introduce yourself and your colleagues in a special post that fosters familiarity and a sense of community. Additionally, you can also use this content in your ‘About Us’ page. This is a wonderful opportunity to share how you got involved in your work, what passions drive you and what is the expertise you bring to the table. 11. Event updates and schedules Launching a tour of your band? Scheduled to speak at a webinar? Planning a big sale? All these special dates are a great reason to add a news update or blog post to your site, and then post it to social media. You can invite readers (if the event is public), give them a glimpse of what is expected, and give a shout-out to venues and collaborators. Don’t forget, you can always send out video recordings of events to your audience after the fact, in case they couldn’t attend.  12. Trending topics It’s always good to keep a finger on the pulse and know what people are talking about. Tapping into these current conversations will allow you to produce content that is easily “shareable” on social media and reach new audiences. For instance, if you’re in the hairstyling business, and you notice everyone online is talking about a specific celebrity's style, it might be a good idea to write an article on how to copy their look. There are many online tools you can use to keep on top of the ever-changing trends. Check out Google Trends , AnswerThePublic or BuzzSumo to gauge what people are searching for or specific niche questions they might be asking. You can also check trending hashtags.  Wix predicts short form content will be trending in 2023. 13. Sources of inspiration Who are the people that have influenced your artistic sensibilities? What was the life lesson you learned from your family that inspired you to start your own business? Share these inspiring details with your readership or visitors and show them they can find motivation everywhere in life. People love to hear origin stories or heartwarming humble beginnings. Being open and honest about your own experiences may inspire others.  14. Most popular list People love to see popular items because they signal something like a tested and proven quality assurance. Highlight your best-selling products, highest-ranked services, most downloaded songs or items with the most mentions on social media. 15. Problem solving use cases Overcoming obstacles is a regular component of every professional’s routine. You can take a positive spin on these problems and share them with your followers to display your creativity, innovation and resourcefulness. Share instances in which you and your team successfully addressed a challenge or show your clientele how your product can solve their own challenges. Check out this list of   content marketing tips  that'll make your content ideas soar. 16. Myth busting Crushing common misconceptions is a great way to attract audiences. Since you know your field better than anyone, you definitely have some funny yet educational myth busters to share with your readers. For example, if you own a skincare line, you could share how a certain ingredient that was touted as clearing skin has actually been damaging it for years. Then include research or proof to back up your claims. 17. Social media lists Prepare a list of the social media personalities that you most respect and admire in your field and share it on your site. Your curated list can help site visitors with getting to know your industry better, plus it will show them how well-informed you are. Learn more: What is an infographic ? 18. Feedback and testimonials When you receive particularly helpful feedback, dazzling praise or a question that could be of interest to many people, you could share this along with your response and gratitude. You will be providing your readers with valuable or inspiring information while signaling that you are listening to what they are saying. 19. Life hack tips People are always eager to learn new ways to simplify their life. Based on your work experience and on how you want to brand your services, you can offer tips to shorten their morning prep, make dishwashing easier or improve their computer’s performance. If you can provide any other benefit that they’ll be forever grateful for. 20. End of year summaries and predictions As a calendar year approaches its end, share your thoughts about your company’s achievements and highlights or review the most prominent trends that influenced your field at that time. Alternatively, you can focus your text on the upcoming year, expressing your plans for growth and musing on what could be the significant developments in your industry. 21. Case studies and industry research Provide your visitors with unique content that will boost credibility and emphasize the added value of your product. Case studies can also be used as great SEO boosters when they have relevant keywords. Showcasing research and data you’ve collected through the years will offer users important information while highlighting your experience. Tip:  Once you’ve created enough content and you know what the most interesting topics for your visitors and readers are, you can even consider writing an eBook to showcase your collected knowledge. People always appreciate intriguing reading they can download for free, and you’ll display both your generosity and expertise.  Read our full article on   content marketing examples  for other ideas to help you get started. Social media content strategy by platform Each platform has its own strengths, so customizing your content for each helps you maximize reach, engagement and impact. Here's how to make the most of your content strategy. Instagram: create scroll-stopping visuals Instagram is all about eye-catching visuals that grab attention fast. Use high-quality images, bold colors and striking compositions to stop users mid-scroll. Reels are Instagram’s current star—short, trend-driven videos get the most reach, so try transitions, behind-the-scenes clips and quick storytelling. Carousel posts work great for step-by-step guides, before-and-after transformations or showing off multiple angles of a product or story. And don’t forget Instagram Stories for daily engagement—add polls, quizzes and countdowns to keep interactions fun and personal. TikTok: keep it fast, fun and authentic TikTok is all about quick, captivating videos that feel raw and relatable. Jump on trends early, use viral sounds and make your first few seconds count. The algorithm prioritizes content that gets watched, shared and recreated, so focus on engaging storytelling, humor and challenges. Use text overlays to grab attention, add hooks like “You won’t believe this…” or “Here’s a secret…” and keep your edits fast-paced. Authenticity is key—TikTok users prefer real moments over polished perfection. Facebook: spark conversations and build communities Facebook content should spark conversations. Thought-provoking posts, shareable infographics or relatable memes do this well. Live videos are great for direct interaction with your audience. Longer captions and storytelling posts help build emotional connections while Facebook Groups are ideal for creating niche communities. Ask open-ended questions and share personal stories to make your brand relatable. LinkedIn: be a thought leader not a salesperson LinkedIn content should educate, inspire and position you as an industry authority. Share insights, career lessons and personal success stories that offer real value and relatability. Long-form posts and article-style captions work great when they share actionable advice. Try carousel posts for quick tips and short native videos to keep things engaging. Skip the hard selling—focus on networking, storytelling and providing solutions. X (Twitter): say more with less Twitter moves fast, so every word matters. Keep tweets short, clever and engaging, and use threads for longer stories or step-by-step insights. Join trending topics, add relevant hashtags and jump into conversations quickly to boost visibility. Visuals like GIFs, memes or infographics can drive more engagement, and bold or thought-provoking questions often spark discussions. Stay authentic, witty and true to your brand’s personality. Pinterest: create content that inspires and solves problems Pinterest users search for ideas, solutions and inspiration, so your content needs to be visual, educational and evergreen. Vertical images with text overlays, step-by-step guides and infographics work best. Use clear, actionable titles like “10 easy home decor hacks” or “How to grow your business on Pinterest.” Every pin should link to valuable content like a blog post, product page or tutorial. SEO is key—use keyword-rich descriptions and titles to help your pins get discovered over time. YouTube: hook viewers and keep them watching On YouTube, watch time is key. The longer people watch your videos the better they rank. Start strong with a hook in the first 5 seconds, keep the energy up, and deliver on your video’s promise. High-quality, well-edited videos with clear storytelling perform best, whether it’s a tutorial, explainer or vlog. Use eye-catching thumbnails and titles that spark curiosity like “I tried this for 30 days—here’s what happened.” YouTube Shorts are also a great way to repurpose content and attract new subscribers. Threads: keep it casual and conversational Threads is designed for real, unfiltered conversations. The best content feels natural, engaging and community-driven. Share quick thoughts, relatable experiences and behind-the-scenes insights without over-polishing. Engaging with others’ posts is just as important as creating your own. The goal is to be authentic, funny or insightful—think of it as a space for engaging micro-content, not corporate-style posts. What is the best content for social media? The best social media content grabs attention and connects genuinely with your audience. Focus on entertaining, educating or inspiring while staying true to your brand’s authentic voice. Visuals like photos, videos and infographics are great for capturing interest and are easy to share. Behind-the-scenes glimpses make your brand relatable, while user-generated content builds trust. Interactive posts like polls or quizzes boost engagement and deepen connections. When your content resonates, it goes beyond likes and creates lasting relationships. Learn more: How to design social media graphics . Viral content examples Creating viral content is all about connecting with your audience through emotions, humor or trends that resonate. The key is to keep it authentic, timely and shareable. Viral posts grab attention by sparking strong reactions like laughter, surprise or inspiration and are often highly relatable. To boost your chances, focus on catchy headlines, visually appealing content and calls to action that encourage interaction. Whether you’re jumping on a trend or sharing a fresh perspective, viral content is usually unexpected but memorable—making people want to share it with their networks. Here are some examples of viral content: Fun challenges and trends   Example: The Ice Bucket Challenge  – A viral trend where people poured ice water on themselves to raise awareness for ALS, inspiring millions to participate and share videos. User-generated content to boost engagement   Example: Starbucks’ #RedCupContest  – Starbucks asked customers to post photos of their holiday-themed cups for a chance to win prizes. The hashtag went viral, showing off user creativity and driving engagement. Humor-driven memes everyone can relate to   Example: The "Distracted Boyfriend" meme  – A simple, relatable meme format that became hugely popular for illustrating everything from relationship problems to pop culture. Behind-the-scenes sneak peeks   Example: Nike's "Behind the Swoosh" series – Nike gave followers a look at their design and production process, creating an exclusive feel and pulling people into their brand story. Heartfelt storytelling for emotional impact   Example: Dove’s "Real Beauty Sketches"  campaign – This emotional video showed women describing their appearances to a sketch artist, revealing how they often see themselves more critically. It sparked conversations about beauty standards. Bold opinions to spark conversation   Example: Elon Musk’s tweets – Whether it’s cryptocurrency or tech innovations, Musk’s bold and controversial Twitter posts often go viral, generating intense discussions and debate. Infographics that share surprising data   Example: BuzzFeed’s infographic  on "How much money the average American spends on food each year" – Infographic ideas that break down complex data in simple, visual ways are highly shareable and insightful. Contests and giveaways for viral reach   Example: GoPro’s #GoProAwards  – GoPro encouraged fans to submit their best footage for a chance to win cash prizes and cameras, driving engagement and content creation. Collaborations with influencers   Example: Gymshark x Whitney Simmons  – Gymshark partnered with fitness influencer Whitney Simmons on a clothing collection, which went viral thanks to her massive fanbase and the unique collaboration. Time-sensitive posts that capitalize on trends   Example: Oreo’s Super Bowl Tweet  ("You can still dunk in the dark") – During the 2013 Super Bowl power outage, Oreo’s clever, timely tweet went viral for its relevance and quick thinking. Social media content tips Know your audience : Create content that speaks to your audience's needs, interests and challenges. Use customer feedback and analytics to make posts that spark conversations and build connections. Make it visual : High-quality photos, graphics and videos grab attention fast. Whether it’s a product highlight, tutorial or lifestyle post, great visuals can boost engagement. Keep it real : Share genuine moments, user-generated content and real stories to show the human side of your brand. Authenticity builds trust and makes your brand relatable. Encourage interaction : Ask questions, run polls or host challenges to get followers involved. The more they engage, the stronger their connection to your brand. Stay relevant : Keep an eye on trending hashtags and current events that align with your brand. Jumping on trends helps you reach a wider audience and stay fresh. Mix it up : Keep your content diverse with product showcases, educational posts, behind-the-scenes peeks, customer testimonials and polls. A varied feed keeps followers interested. Be consistent : Stick to a regular posting schedule so your audience knows when to expect new content. Consistency builds recognition and keeps followers coming back. Add clear CTAs : Include calls-to-action like “shop now,” “comment below,” or “click the link in bio” to guide your audience on what to do next. Go live : Use live video for product launches, Q&As or behind-the-scenes moments. Live content creates urgency and builds a more personal connection with your audience. Track your results : Monitor your performance metrics to see what’s working. Use insights to refine your strategy and keep growing your reach and engagement. Social media content ideas FAQ How do you make a catchy social media post? Start your social media post with a strong hook—ask a bold question, share a surprising fact, or use an intriguing statement. Keep it short, visually engaging and full of personality. Add emojis, humor or relatable language to make it pop. Wrap it up with a clear call to action so your audience knows exactly what to do next, whether it’s to comment, share or click a link. What is a good first social media post? A great first social media post highlights your brand’s personality and purpose while connecting with your audience. Share a story, a behind-the-scenes moment or a striking visual that represents your brand. Add a clear call to action like asking followers to comment, share or visit your website to kick off the conversation.

Content marketers constantly look for content that inspires and excites to make their campaigns more engaging. However, this is a lot easier said than done. Just think: We consume a lot of content every day, but not everything stays with us. As a business owner, you probably look to content marketing as a way of establishing your brand and cementing your company’s voice. Luckily, after you create a website , you don’t have to do as much trial and error as content marketers to achieve success with your videos and images. Here, we highlight twelve content marketing examples and why they worked for each company. You just need to implement these winning marketing strategies in your brand’s content. What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. Unlike traditional advertising, which relies on direct sales pitches, content marketing aims to build relationships with potential customers by providing them with genuinely useful and informative content. This content can take various forms, including blog posts, articles, infographics, videos, podcasts and social media posts. Learn more: Small business marketing The goal of content marketing is to establish a brand as a trusted and authoritative source of information, thereby attracting a loyal audience and nurturing leads throughout the customer journey. By consistently delivering valuable content that aligns with audience interests, businesses can increase brand awareness, establish thought leadership and generate qualified leads. Learn more: Blogging vs content marketing 12 top content marketing examples Video content marketing example Personalized content marketing example Image content marketing example Influencer content marketing example E-book content marketing example Blog content marketing example Infographic content marketing example Email content marketing example Podcast content marketing example User-generated content marketing example App content marketing example AI content marketing example 01. Video content marketing example Tasty uniquely films their simple cooking videos using the same formula to show quick and easy steps for following a recipe. They publish around 50 new videos each month, each with an eye-catching thumbnail, and their YouTube channel gets upwards of 50 million views a month. What can we learn from Tasty? Be consistent—not only in your publishing frequency, but also in your content’s style and quality. Once Tasty gained popularity, it stuck with the same filming method for its videos. Rather than take the cutting-edge approach, Tasty decided, “If it ain’t broke, don’t fix it.” So far, this approach has paid off. 02. Personalized content marketing example Coke’s viral “Share a Coke” campaign started out in Australia, where Coke put the 150 most popular names on Coke bottles and asked people to share a Coke with someone with a name found on the bottle. The campaign then spread around the world, and Coke even launched a bottle personalization tool on its website. What can we learn from Coca Cola? People love personalization. Simply printing names on their labels led to a campaign’s global success. When brainstorming your own content ideas , try and make it as personal as possible to encourage your audience to engage with your brand. 03. Image content marketing example For its content marketing strategy, Rolex uses high-quality images that feel classic and timeless. Rolex's Instagram account and other social media pages stick exclusively to these images. Rolex not only uses strong photography, but they also have a consistent look and feel that its followers have come to expect from the brand. What can we learn from Rolex? When it comes to image content marketing, invest in high-quality images and maintain regularity with both your photos’ content and aesthetics. When people can expect high-quality social media photos, they’ll associate your brand with the same traits. These images can also be used on your site for similar purposes, as these examples of types of infographics are testament to. Learn more: What is an infographic ? Infographic ideas 04. Influencer content marketing example In 2018, Olay launched its “Face Anything” campaign, which used influencers from different industries to inspire women to remain true to themselves without fear of judgment. Olay chose nine influencers as the faces of its campaign, featuring them in videos and images on social media and around the web. Olay also included a few other Instagram influencers in its campaign, who used Olay products throughout a 28-day challenge and then uploaded branded content. What can we learn from Olay? Partner with influencers to resonate with your customers, produce more content, and expand your reach. Influencers’ audiences generally perceive them as more trustworthy than faceless brands and take their recommendations to heart. 05. E-book content marketing example Who better to teach users about marketing than the networking platform itself? LinkedIn promoted its “Secret Sauce” e-book for download to teach users how they could get success from the platform’s marketing strategy. This wasn’t the only guide LinkedIn released; in fact, it has a library of educational guides and e-books. What can we learn from LinkedIn? Don’t be shy about self promotion. Educational content, such as e-books and webinars , can establish your brand as an industry leader. They're often a good ft for a B2B content strategy for this reason. 06. Blog content marketing example Buffer had many successful strategies behind its blog. First, it curated a collection of guest posts, featuring unique voices and expertise from different fields. Not only that, but the backlinks generated from the guest posts also improved SEO and helped Buffer reach a wider audience. Buffer’s consistent publishing of new posts made it a reliable information source for its audience, while optimizing its authority for search engines like Google. What can we learn from Buffer? Create a blog as part of your content marketing strategy to establish your authority in the industry and improve your SEO. Aim for long-form blog posts that offer rich information and real value to your readers, rather than clickbait. Make use of images and infographics too in your blog posts for maximum impact. Once your blog starts to grow, it's also worth checking out a topic cluster and pillar SEO strategy to help you organize your content and generate organic traffic at the same time. 07. Infographic content marketing example An infographic about infographics from a company that helps produce infographics. NeoMam’s infographic launched all the way back in 2013, but the example remains relevant. Its “ 13 Reasons Why Your Brain Craves Infographics ” went viral and amassed thousands of backlinks and shares. The company released this timely infographic right as the content form gained popularity. Above that, the well-researched information and visually appealing design make this a strong piece of content. What can we learn from NeoMam Infographics? Timing is everything. Research trending topics to see what people search for, and then make an infographic or another related content type. When a trending topic coincides with your industry, you’ve struck gold. 08. Email content marketing example Looking forward to promotional emails can be a rare experience. Usually, the newsletters we’ve subscribed to and forgotten about clog our inboxes, but Warby Parker cuts through the noise. All the content, from its well-placed CTAs to its minimalist format, flows well in its clean, simple and straight-to-the-point emails. The company also uses every email opportunity, consistently sending out abandoned cart notifications, order follow-ups and other emails. Warby Parkers’ emails always have these same optimized elements, and the company sends them out at roughly the same time each week. What can we learn from Warby Parker? It can be tough work to promote your business in a way that appeals to potential customers and stays true to your brand. But when done well, you’ll reap the benefits. Once you’ve found your voice, learn how to optimize it and take advantage of every contact opportunity. 09. Podcast content marketing example When we talk about podcast advertising, we have to talk about Mailchimp. Thanks to the company’s quick ad spot on the early podcast hit Serial, the brand became an overnight success story. A joke about mispronouncing the company’s name led to tons of conversations about the brand on social media, and even memes that Mailchimp itself embraced. What can we learn from Mailchimp? Even if you don’t start a podcast yourself, don’t discount podcast content as a way to reach your audience and increase brand awareness. Many Serial listeners hadn’t heard of Mailchimp before, so attaching the brand name to such a popular podcast helped launch the company into the mainstream. 10. User-generated content marketing example Mejuri, the popular jewelry brand, has amassed almost 1 million followers on Instagram. Customers love Mejuri for its simple yet classic jewelry, but they may even love creating content for the brand more. Sure, the brand may sponsor some posts, but if you look at Mejuri’s feed, you’ll find almost all organic user-generated content. Customers love to feel appreciated and highlighted, and brands call it a win when a customer posts a photo with your products and recommends your brand to their followers. What can we learn from Mejuri? Encourage your loyal customers to participate in your marketing campaigns. Share photos online or tag your social pages to engage your audience and also integrate them into your content strategy . 11. App content marketing example Almost anything can qualify as content marketing, and Charmin took that a step further and released its own unique app. The Sit or Squat app from Charmin helps you find a clean bathroom. The app got over 100,000 downloads and though those who download it use it for practical reasons, Charmin benefitted from user engagement and brand awareness. The result was buzz around the brand, including social media conversations and user-generated content. What can we learn from Charmin? Don’t limit yourself to the standard content marketing methods your competitors lean on. Charmin looked outside the box and created an app for its campaign, and the results paid off. 12. AI content marketing example Today, many businesses today rely on artificial intelligence (AI)-driven chatbots for customer service. However, Sephora takes this marketing trend a step further and uses it to push products and make sales. Sephora’s chatbot offers users a quiz to narrow down their desired products, and then makes personalized product recommendations. Not only does this help Sephora shoppers, but it also allows the company to gather valuable data about its shoppers to use for marketing purposes. What can we learn from Sephora? Don’t be afraid to use new or emerging technologies in your content marketing strategy. AI-driven product recommendations, in particular, provide value to your customers while maximizing sales. Learn how to build a smarter approach with an effective AI content strategy . Key takeaways for a successful content marketing strategy The content marketing examples above have a lot to teach us. Remember these takeaways when crafting your own content marketing strategy: Stay consistent. Your audience will come to expect a certain frequency and quality from your brand, so make sure you can deliver—whether posting on social media or a blog, or sending out an email newsletter. Find what works for you and run with it. It could be your brand’s voice, the content you post or your aesthetic, but when an element resonates with your audience, stick with it. Don’t be afraid to break the mold . On the flip side, taking risks often pays off, especially if trying to set your brand apart from your competitors approach content marketing creatively, like creating an app or using AI tools. Branch out and engage. Whether partnering with influencers, asking for user-generated content, or getting guest posts on your blog, customers like hearing a variety of voices. Foster these relationships to reach new audiences. Don’t forget about timing. Research the latest trends to release timely and relevant content, as social media users will more likely pick up, share and engage with it.

Marketing your small business doesn’t require a huge expenditure. On the contrary, many effective marketing practices - from making sure to build a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options , it might be difficult to know where to start. Should you opt for content marketing? Networking at local events? Creating ads on Facebook? To help you find the best option for your needs, we’ve compiled a list of 25 small business marketing strategies you can implement on a low budget. Take a read for inspiration and actionable tips, and use this post for reference as you determine how to market your business. Start building your online presence with Wix . Small business marketing strategies Create a professional website Know your industry Shape your brand identity Perfect your elevator pitch Create a blog Build a content marketing strategy Write guest posts Optimize for SEO Generate PR buzz Try PPC Write compelling CTAs Craft powerful landing pages Send strategic marketing emails Try social media marketing Generate local awareness Build a brand community Incentivize user engagement Provide free consultations Experiment with guerrilla marketing Maintain strong customer relationships Ask for customer testimonials Attend a conference Network in person and online Look for co-marketing opportunities Build meaningful partnerships 01. Create a professional website Building an online presence is critical for spreading the word about your brand. With this in mind, create a professional website for your company that serves as the central hub for all information related to it. Putting your stamp on the web will strengthen your company’s credibility and make it easier for people to discover you. It also gives you the opportunity to create compelling experiences for prospective customers - such as blog posts, videos, eBooks, QR codes , and more - that draw them closer to your brand. Tip: Read further how a QR code generator  can benefit your marketing strategies. 02. Know your industry When deciding how to market your business, it’s important to know where you stand in relation to your competitors and target audience . By researching other companies in the field and getting to know your desired customers, you’ll have a better understanding of which marketing strategies will be most effective for your brand and what KPIs you should implement. To learn more about your competitors, create a marketing plan and do an in-depth evaluation of how you stand in relation to them. This will help you develop a well-informed marketing plan based on your competitors’ strengths and weaknesses, as well as perceived opportunities and threats within your industry. At the same time, conduct market research to learn about the customers you’d like to target with your product. This will allow you to define your target market , analyze the needs your product meets and determine the kinds of people who might benefit from it. Once you’ve collected enough data, you can create an organized record of your ideal audience by creating buyer personas , or fictional representations of your target customers. 03. Shape your brand identity As part of your small business marketing strategy, you’ll need to create a brand identity that’s compelling for your audience. That includes everything from choosing your brand colors to determining your brand language and tone. One of the most essential elements of your brand identity is your logo. A good logo can bolster customers’ perception of your business and help you stand out from the competition. On top of that, it makes your company look more professional. Because a logo is the face of your brand, it should accurately portray your business and resonate strongly with your target market. Using a logo maker , you can create a custom logo in minutes to place on your website, social media pages, printed fliers, and more. This step-by-step guide shares important tips on how to design a logo, from choosing the right fonts, selecting your colors and more. 04. Perfect your elevator pitch Sometimes, you’ll find yourself interacting directly with prospective clients or business partners, whether it’s on the phone or at a networking event. To make the most of these opportunities, you’ll need an elevator pitch. This 30-second, pre-prepared speech explains what your company does and helps generates interest in your brand, as well as being an essential step to starting a business . A great elevator pitch is interesting and memorable, and it shows how your business is unique. It should not only highlight your product or service, but also touch on your company’s purpose and values. 05. Create a blog One of the most essential small business marketing practices is to create a free blog . The main purpose of writing a blog is to provide key insights on topics within your niche. However, it also helps improve your website’s SEO, as you’ll be posting regular updates. By writing actionable, informative content about your industry, you can highlight your expertise and give value to your readers. This will help you establish your brand’s authority, improve the perception of your services, and attract and retain customers. These blog templates provide useful inspiration for getting started. 06. Build a content marketing strategy Creating a blog is just the first step in building a broader content marketing strategy. Content marketing forms the core of inbound marketing , which uses valuable, engaging content to organically draw customers to your small business. While blog posts are the most common form of content marketing, there are many more content options you might want to explore. These include (but aren’t limited to): Webinars Online courses eBooks Infographics Podcasts Vlogs YouTube videos Case studies Whitepapers Slide decks Templates Quizzes Choose your content types based on what’s relevant to your niche and what your audience connects with most. Whichever formats you select, the goal is the same: to provide information to prospective customers that gently guides them toward your brand. Learn how to build a smarter approach with an effective AI content strategy . 07. Write guest posts When marketing for a small business, you should aim to publish content on blogs and business publications other than your own. By creating strategic guest posts, you’ll be able to build your reputation as an industry leader while driving traffic to your site. You can find places to post by reaching out to editors at online business and tech magazines. Email these editors directly, contact them through social platforms such as LinkedIn or Twitter, or look for a contributor page on their website. If you don’t want to wait for them to respond, another option is to publish articles on LinkedIn and Medium . In addition to writing informative, original content in your articles, don’t forget to include inbound links. Also known as backlinks, these will direct readers to your site and boost your SEO by telling search engines that your site is an authority in your niche. 08. Optimize for SEO For prospective customers to find your website, you’ll need to improve your SEO. Also known as search engine optimization, SEO is the process of increasing traffic to your website by ranking higher on Google and other search engines. Because this marketing strategy has the power to place your brand front-and-center on the web, SEO is a fundamental small business marketing practice. It's one of the few digital marketing trends that never go out of style. To boost your SEO, place strategic words and phrases that receive high search volume throughout your site. You can find these terms by conducting keyword research on Ahrefs, SEMrush, Google Analytics, and other platforms. You should also make sure to take care of the technical side of SEO. This involves moderating your website to eliminate any problems within its internal structure, as well as improving your page speed and optimizing your mobile website design. 09. Generate PR buzz When your business achieves something noteworthy - for example, a new product launch or an impressive funding round - take advantage of PR to create publicity around the event. You can do this by hiring a public relations professional, or by writing press releases yourself. Don’t hesitate to reach out to editors at big tech or business publications relevant to your niche, as they may be interested in writing an article about your company. Alternatively, you can submit to paid PR websites, such as PR Newswire , PRWeb and Newswire . 10. Try PPC PPC, or pay-per-click, is a type of internet advertising on Google, Facebook and more in which the advertiser pays every time an ad is clicked. It’s a useful small business marketing practice that can generate brand awareness and expand your reach. While PPC advertising isn’t free, its cost per result is lower than many other advertising methods. Even if your marketing budget is limited, it’s worth dedicating part of it to creating a handful of ads. Afterwards, you can analyze the results to determine whether they’re a worthwhile expenditure for driving traffic to your site. 11. Write compelling CTAs A call-to-action is a short phrase that prompts swift, immediate action from your target audience. These instructions encourage people to take steps that guide them through the marketing funnel , like subscribing to a newsletter, starting a free trial, or purchasing a product. CTAs are small but mighty. In fact, their quality can make or break whether a visitor leaves your site or becomes a customer. To write convincing and powerful CTAs, be as short, clear and direct as possible. You should also make it a color that visibly stands out from the surrounding content. 12. Craft powerful landing pages A landing page is a stand-alone web page created to market a specific product or service. Its goal is to guide your audience toward making a purchase, whether by generating leads or converting them into customers. When creating a landing page, be sure to come up with an eye-catching design and killer copy that convinces people to click. 13. Send strategic marketing emails Email marketing is another effective small business marketing tactic. Provide content that your audience will truly enjoy, such as actionable blog posts or helpful free resources, so that your emails come across as valuable rather than spammy. Make it a habit to send weekly newsletters that your subscribers come to expect regularly in their inboxes. Once you gain more subscribers on your mailing list, you can send targeted emails based on the interests and preferences of each customer segment. To get people to sign up for your emails in the first place, reward new subscribers with a special offer, such as a free downloadable eBook or a coupon code to your store. 14. Try social media marketing Social media marketing is the process of crafting content to share on social platforms - such as Facebook, Instagram, Twitter, and more - with the goal of promoting your brand. This involves engaging with your followers in order to generate brand awareness, build brand loyalty, and make sales. To get started, figure out which platforms your customers are spending time on. Are they watching YouTube videos? Scrolling through Instagram? Browsing Pinterest? Based on your findings, create a dedicated company page on the relevant platforms. Be sure to post content that reflects your brand image and voice, resonates with your target audience, and provides real value. You should also interact with your audience in the comments section, as this is an effective way to achieve strong, lasting relationships with your customers. 15. Generate local awareness Take your small business marketing efforts offline by building brand popularity among members of your local community. Starting small - with local events and news networks - can give you a loyal fan base from the early stages of your business. Sponsor local events, and volunteer your branded products for use in local productions, festivals, and workshops. You can also get involved in community projects, such school fundraisers, food drives, and other nonprofit efforts. Not only will this increase your brand’s visibility, but it will also attract customers who support your good work. 16. Build a brand community Throughout all your marketing efforts, aim to grow an online community for your brand. By bringing together your customers and fans, you’ll create a loyal following of people who’d happily recommend your products. In addition to building a social media following and sponsoring local events, there are many other ways to creatively bring together your community. For example, you can host Q&As, live stream behind-the-scenes video, and add a forum to your website where customers can engage with one another. 17. Incentivize user engagement With the rise of social media, user engagement has become a crucial small business marketing strategy. Offering incentives to potential customers is a great way to maximize your engagement efforts online. Encourage people to share content by holding online contests, social media challenges, and more. Spark the interest of your audience by offering prizes to the winners, such as discounts and coupons for your product. The more people share posts about your product, the more you’ll expand your reach and build brand awareness. You can implement similar incentives for referring new customers to your brand. Referral programs are a powerful way to source leads, as people are likely to listen to the recommendation of a trusted friend. 18. Provide free consultations Gently guide prospective customers toward your brand by offering free consultations. This is a great way to persuade customers who are on the fence about whether or not to buy your product or service. That said, be sure not to pressure customers into buying. Instead, get them interested in your product by showing them how it fulfills their wants and needs. 19. Experiment with guerrilla marketing Guerrilla marketing is a low-budget strategy to market your business in creative, unconventional ways. This technique relies on the element of surprise, and includes everything from viral videos to street art to publicity stunts. For effective guerrilla marketing, go public with something imaginative, memorable, and unexpected, as in these creative guerrilla marketing examples . The goal is to generate buzz around your brand and stick in the minds of your audience. 20. Maintain strong customer relationships Establishing deep, meaningful connections with your audience is a subtle marketing strategy that helps you build customer loyalty. All your teams - from marketing to sales to support - should listen carefully to customers’ needs and respond with patience and respect. Make an effort to engage in social listening by proactively holding conversations on social media and taking your customers’ feedback to heart. It’s particularly important to follow up with past clients. Even after your clients complete a purchase, continue to engage them with thoughtful treatment and valuable content. One idea is to give them a gift as part of your holiday marketing efforts. If you show them continuous care, they are far more likely to return to you for more. In fact, studies have shown that 93% of customers are likely to make repeat purchases with companies that offer great customer service. 21. Ask for customer testimonials What satisfied clients say about you will always sound far more convincing than what you say about yourself. For that reason, it’s important to ask for testimonials, or statements from your customers that talk about their positive experiences with your business. Build your brand’s reputation by strategically placing these customer recommendations across the web. Be sure to add testimonials to your website as well as your social media pages. 22. Attend a conference When deciding how to market your business, research conferences in your area. Attending a professional event relevant to your industry is an effective way to grab the attention of potential clients and business partners. You’ll be able to find upcoming conferences with a quick Google search, or you can browse sites such as PaperCrowd , AllConferences.com , or TED . You can also go a step further and give a presentation about your business. Highlight the ways your business stands out from the competition, and use that to spark interest in your brand. Including original, compelling insights in your presentation will help establish you as a thought leader with a serious, viable solution. 23. Network in person and online Take advantage of professional and social events to let people know about your business. In addition to networking at conferences, attend lectures and workshops where you’re guaranteed to run into other industry professionals. Both Meetup and TechMeetups.com are useful platforms for finding such events. On top of that, create a company LinkedIn page to share what you do and connect with other entrepreneurs. Your company page should link to your website and describe your business, and it can also include thoughtful, relevant posts to attract customers, partners, and investors. 24. Look for co-marketing opportunities Co-marketing is a technique in which two companies work together on a co-branded promotional campaign. This practice is mutually beneficial because it harnesses the resources of both companies to reach a wider audience. To find co-marketing opportunities, reach out to local businesses in your area that aren’t your competitors but that offer similar products to a similar target audience. Consider promoting each other on social media, email newsletters, and your blogs. You’ll be giving your partner company additional promotion, and their fans will learn more about your brand. 25. Build meaningful partnerships As you develop your small business marketing strategy, keep in mind that your professional connections can become devoted ambassadors for your brand. For that reason, it’s important to build and maintain business relationships with company partners and others in your field. Even when face-to-face interaction is limited, stay in touch with them on professional platforms like LinkedIn, follow up with them regularly, and be open to collaboration on relevant projects. If they believe in the work you’re doing, they’re likely to recommend you to potential customers who come their way.

Marketers today face the challenge of information overload: with dozens of different channels to choose from and new forms of digital marketing emerging all the time, it can be tricky to cut through the clutter to directly reach an audience. Consumers, too, have endless branded ads to sift through day after day. That makes reaching and engaging them more involved than simply creating a website and social media accounts and waiting for customers to find them. If you’re restricted by a budget when it comes to promoting your website or business, this becomes even more challenging. That’s where integrated marketing comes in. With integrated marketing communications, brands can relay their messages across various channels in a way that’s engaging, consistent and doesn’t break the budget. Let’s take a closer look at what it means, how you can create your own integrated marketing strategy and some examples of how other brands have done it right. What is integrated marketing? Integrated marketing is a strategic approach for promoting your products or services in a consistent way across multiple channels and touch points. The goal is to ensure that all marketing efforts work together to create a cohesive and impactful experience for your consumer. Integrated marketing may involve a variety of channels including online ads, social media marketing , direct marketing, PR or even TV commercials. By grouping your marketing ideas into one campaign or coordinated effort, you can enjoy an easier time generating leads and creating a strong brand identity. Discover more types of marketing: Digital marketing , Affiliate marketing Key elements of integrated marketing In a nutshell, integrated marketing typically strives to achieve a few things: Consistent brand messaging in which your messaging on one channel isn't wildly different from your messaging on another. This applies to everything from your brand voice to your core values. This makes it similar to mass marketing too. Coordinated marketing efforts that involve various types of content and marketing channels, giving you multiple ways to reach your consumers. Customer-centric approach in which your customers' needs come first and guides your strategy. Data-driven decision making , which means that you're not relying on gut feeling but rather letting real-time and historical data inform your decisions. Cross-channel collaboration in which your team members are working together to establish a unified front. Learn how to build a smarter approach with an effective AI content strategy . How to develop a winning integrated marketing strategy It’s important that you develop a strategy before implementing integrated marketing for your brand. You’ll need to plan out certain aspects in advance, such as getting to know your audience and choosing which marketing channels to focus on. Here’s how you can get started. Pin down your campaign goal Get to know your target audience Define your brand’s unique selling proposition Outline your marketing communication methods Decide who owns which channel Build reusable assets Set and analyze metrics 01. Pin down your campaign goal You probably have a reason for seeking out a new marketing strategy right now. Maybe you’re launching a new product, rebranding or trying to reach a new audience. Whatever your reasoning is, you’ll need to set your goal in order to be able to build an efficient integrated marketing strategy. This reason will point you towards your goal. For example, if you have a new product, your goal might be to make consumers more aware of it and drive conversions. Knowing what you want as your end result will help you build your integrated marketing communications more effectively. It will also help you define key performance indicators (KPIs) to measure your progress, and to identify when you need to make a pivot. 02. Get to know your target audience For a strategy that's based on communication and building a relationship with your audience, getting to know our audience at a deep level is imperative. A good place to start is to build a buyer persona that, together with your campaign goal, will steer you in the right direction. To do so, begin by answering some of these questions: Who is in the target demographic? (Be specific, look at data like gender, age, location, and interests) What’s important to my target audience? What is the problem they are looking to solve? Which platforms do they use the most? How do these people prefer to communicate with the brand? Depending on the goal of your integrated marketing campaign, you might want to tweak your buyer persona to be unique to each channel and consider market segmentation . At this stage, it also helps to map out the customer journey to the best of your ability. Use the data at your fingertips—such as Wix Analytics —to track the current behaviors and entry points of your existing customers. Start developing a hypothesis around the value of each marketing channel, and how individual touch points work together to convert your customers over time. Along the same lines, plan a way to proactively re-engage leads across channels. Determine at which points you should be sending them product offers as opposed to educational materials (as an example), and in what formats. 03. Define your brand’s unique selling proposition Your unique selling position is what sets your business apart from the competition. When it comes to developing your marketing integration strategy, learning where your brand stands in the market will allow you to pinpoint unique areas to focus your campaign. Take your time performing competitive research, talking with your customers and consulting your team to understand where your brand shines. Find proof to back up your claims. For example, if one of your brand's pillars involves selling ethically sourced products—list out how you're doing this (e.g., "locally grown products"), as well as any social proof (e.g., any sustainability certifications you've earned). This ensures that your messaging has substance. From here, you can look to create a brand messaging doc or other guidelines that can be used by all of your team members, no matter which channel they manage. 04. Outline your marketing communication methods Your marketing communication method dictates how and where you’re distributing your campaign. A common mistake is to start by choosing which channels to focus on before outlining why they're important or validating that they matter to your audience. As you address this stage of your marketing plan , ask yourself: Where do your customers spend their time? Going back to your audience research, which channels—online or offline—are a majority of your customers already using? Consider whether your brand is missing out by not being present or more active on these channels. What channels are already valuable to you? What channels have worked for you in previous campaigns? Do you have more experience with one channel over another? It can be helpful to start with channels that you're already familiar with, and to use them as a baseline for newer channels. What is the goal of each channel? Every marketing channel should have a defined purpose. Avoid taking a spray and pray approach, and instead, know why you're choosing to engage on those channels and how you plan on tracking success. 05. Decide who owns which channels As you're coordinating your multichannel marketing efforts, you'll want to appoint clear channel managers. This ensures that all channels are accounted for, and that someone on your team is specifically responsible for becoming an expert on each channel. Trends and behaviors are changing all the time—so your channel managers should find ways to stay up to date, plus measure success. They should additionally monitor activity on their respective channels, ensuring that any content that goes out jives with your branding guidelines. 06. Build reusable assets Arm your team with messaging docs, graphics, videos, blog posts—or even templates—to help spread brand awareness across all channels. Keep in mind that one asset can be repurposed in multiple ways. For example, a three-minute YouTube video could be cut into shorter soundbites for Instagram, X or other social media channels. That same video could be converted into an audio file, or embedded and quoted in a blog post. Similarly, a blog post could be turned into a video, presentation or downloadable e-book. The idea: work smarter, not harder. Rather than developing unique assets for every single channel, see what you can reuse from other channels. Better yet, identify and repurpose your top-performing assets. See how behaviors vary across platforms or audiences and use that to inform your future decisions. Learn more about how to create a landing page.   07. Set and analyze metrics The goals you set initially will help determine the metrics you follow throughout your campaign. For example, you might look at social media brand mentions, website conversion rate, or an increase in engagement. When using multiple channels, you should analyze the results from each separately to gain an accurate picture of how your campaign is performing on different platforms. The metrics for each platform might be different as well, so you’ll likely need to set multiple KPIs to accurately measure the results of your integrated marketing communications. This step doesn’t only need to be done after your campaign is released, but can be tracked throughout in order to test different messaging and determine areas for improvement. Analyzing your campaign’s results will not only help you strengthen its performance, but also teach you how to optimize similar ones in the future. 5 successful integrated marketing campaigns Sometimes the best way to learn is to see how others have done it before you. Check out these iconic marketing campaigns for inspiration. Geico: The Gecko Geico used a common mispronunciation of its brand’s name and ran with it, using an anthropomorphic gecko in its ads. This is a good example of how to get creative with integrated marketing. Geico did more than just using the same tone or aesthetic, it created a mascot that relayed the brand’s story and message, all while using humor to draw people in. The campaign paid off, and resulted in a sales boom for Geico between 2002 and 2007 , rendering it the fastest-growing auto insurance brand. GoPro: Be a Hero Campaign In order to advertise its durable action Hero cameras, GoPro launched the ‘Be a Hero’ campaign that turned its users into brand ambassadors. People submitted user-generated content like footage of themselves using their cameras doing everything from extreme sports to everyday things, like swimming in a pool. GoPro used the “Be a Hero” messaging across multiple channels: in TV ads, on billboards, social media, and in digital communications. The campaign resonated with so many since it evoked the idea that with a GoPro camera, anyone could be a hero, an idea that helped the brand reach a whole new audience. Domino’s: AnyWare Campaign To draw attention to how easy it is to order a pizza from Domino’s, the company launched its ‘AnyWare’ campaign, which allowed customers to order via text, tweet and even on smart devices like watches, TVs, and voice-activated AI devices like Alexa. In order to do this, customers had to set up a pizza preference profile online to ease quick ordering. Domino’s used integrated marketing to push this campaign on social media, TV ads, and press releases with the goal of driving traffic to its website to learn more about quick ordering. The pizza giant set a goal of having half of all its orders placed digitally, which it readily achieved through this campaign. Dove: Campaign for Real Beauty What started as a study on how women and society perceive female beauty ended up as a global campaign that helped redefine a brand. Dove began by releasing billboard ads asking people to text in a vote whether the women portrayed in the ads were beautiful or not. This extended into similar marketing messages on viral videos, TV commercials, print ads, and social media. Dove went from a simple soap company to a brand that became synonymous with body positivity, making it a great example of how to use integrated marketing to rebrand. With this one campaign, Dove managed not only to spark a conversation and repurpose its brand but also increased its sales from $2.5 billion to $4 billion in the 10 years following its release. OldSpice: Smell Like a Man Another example of a company rebranding itself, Old Spice’s original The Man Your Man Could Smell Like commercial gained so much momentum that the brand launched it into an entire campaign. The 30-second TV ad was being shared so much on social media that Old Spice decided to run with it by creating more similar ads along with interactive videos on social media. The company also rebranded its website, product packaging, voice, and messaging to reflect this new campaign that resonated so strongly with its audience. This resulted in millions of online video views, increased engagement, and doubling sales less than a year after the campaign launched . Key benefits of integrated marketing techniques Using an integrated marketing approach is effective in more ways than one, as there are significant advantages to unifying your brand messaging on all channels as opposed to running entirely unique campaigns on each one. Cost-effective: When searching for new marketing strategies , the first question you’re likely to run into is whether it is effective and affordable. Integrated marketing is actually likely to be more cost-effective since you’re creating content that can be used for multiple purposes across several platforms. Not only that, but some integrated marketing campaigns rely on user-generated content, which can also help drive your costs down while increasing efficiency and engagement. Builds brand relationships: A key purpose of integrated marketing is to form a relationship with the customer. This approach helps promote awareness and trust by being reliable in the messaging you deliver across all your channels. Your audience will slowly start to recognize your brand wherever it appears, and by being consistent with your brand experience, they’ll also grow to trust your messaging. Creates cohesion: As consumers, we like things that fit together nicely. By running multiple unrelated campaigns simultaneously on your different channels, you’re presented with a disjointed picture of your brand. Consumers are already exposed to endless information every day, so instead of throwing another five different campaigns at them, present them with one that spans across the board to ensure you don’t overwhelm their attention span. Common challenges of integrated marketing (and how to address them) As you seek to recreate some of the examples from above, keep your eyes peeled for these common pitfalls. Misalignment in priorities: Coordinating efforts across various marketing channels and team members can be challenging. Each channel owner might have different priorities, timelines and approaches, which can lead to conflicts and misalignment. To avoid this, make sure to set a common campaign goal that stretches across all channels. Inconsistency in messaging : Try as you might, there's always a chance that your messaging gets confused across multiple channels. Even slight variations in messaging can dilute the intended brand image and confuse consumers. To avoid this, create clear guidelines and establish a primary point of contact if anyone has questions. Difficulty juggling multiple channels : Integrated marketing may require investing in a wider range of marketing channels and platforms. Allocating resources effectively across these channels can be challenging, especially for smaller businesses with limited budgets. To avoid this, don't bite off more than you can chew. It's better to have fewer channels that you can devote more time into mastering than to have too many channels to stay on top of. Difficulty integrating data : Combining data from various sources and channels to gain a comprehensive view of customer interactions can be difficult. That's why you'll want to make sure to use a platform like Wix, where you can manage multiple channels (such as your website, emails and social media) in one place. Challenges measuring ROI: Determining the exact contribution of each channel to overall success can be challenging. From the get-go, you'll want to be extra specific about your goals per each channel and define the analytics tools (plus KPIs) that will help track performance. Integrated marketing plan example To help you get your integrated marketing campaign off the ground, we've put together this simple template for your business. It can be edited and adapted for your own specific needs. Executive summary Briefly summarize the key points of your marketing plan, including goals, target audience, strategies and budget. Include a heading and section for each one of these. Make sure to start with the broader ones, like goals and then narrow down to the more detailed ones, like budget. Market analysis To fill these in you'll need to do the following: Evaluate the strengths, weaknesses, opportunities and threats faced by your business. Identify your main competitors and analyze their marketing strategies strengths, and weaknesses. This research should help you improve your own plan. Define your ideal customers, including their demographics, interests, pain points and buying behavior. Identify relevant market trends in your industry to inform your marketing strategies and planning. Marketing goals Define the specific, measurable, achievable, relevant and time-bound goals for your integrated marketing efforts. Examples of goals: Increase website traffic by 20% in the next quarter Generate 100 leads per month through social media Achieve a 15% conversion rate for online sales Marketing strategies Create and distribute valuable, relevant and consistent content to attract and engage your target audience. Build a strong and engaged presence on relevant social media platforms

Let Wix’s AI Website Builder build your site in minutes → Two years ago, I thought I had content strategy figured out. I'd spent years building SEO playbooks, running high-performing content programs and watching our work steadily climb search rankings. I'd helped Zapier build a content team with 450% ROI, led by SEO traffic to our blog. AI taketh away. The credit, the click, the relationship with the reader, all of that is bypassed in AI search engines and chatbots.  I've spent the last 12+ months knee-deep in that shift, reworking our content strategy , testing new content formats and having a lot of hard conversations about what we stop doing. Here's what I've learned about not just surviving, but winning, in the era of AI-powered search and generative engines. Zapier connects Wix with hundreds of popular apps , helping you extend your site’s capabilities. With the Wix Studio and Zapier integration , agencies and designers can automate workflows and keep projects moving. Building a website for your business, passion project or side hustle should feel exciting. With Wix’s AI Website Builder , you can create a professional site in minutes with just a few clicks. The AI takes care of the hard work, so you can focus on what matters most: bringing your ideas to life. Why wait? Your website is ready when you are. TL;DR: AI content strategy  AI is changing how content is discovered and consumed. Here’s how to keep your content seen and trusted by readers and AI: Accept AI engines influence search and citations Focus on irreplaceable content that AI can’t replicate Map high-value use cases to keyword gaps Experiment with LLM-friendly content alongside human-facing pages Build a distribution engine and make strategic trade-offs Focus Quick tip Irreplaceable content Share proprietary insights, templates or unique POV Use cases Show real-world examples and success stories LLM content Add structured data, process maps or code snippets Distribution  Syndicate content, engage communities, collaborate with experts "With AI-generated content taking the internet by storm, readers and search engines alike crave genuine narratives and unique firsthand experiences. Sharing personal experiences and insights not only humanizes your content, but also adds a unique value that cannot be found elsewhere. As a result, your site becomes a one-of-a-kind source of knowledge amidst an ocean of reshared, curated content, allowing you to build trust and authentic connections with your readers while strengthening your expertise." - Judit Ruiz Ricart, blog strategy expert at Wix Learn more: AI marketing How to drive traffic to your website Marketing strategies How to promote your website How to build an AI content strategy for AI-powered search AI is changing the game for content. Readers aren’t just searching, they’re asking  AI tools , chatbots and generative engines, which can surface answers without ever visiting your site. That means your content needs to do more than rank, it needs to be irreplaceable, cite-worthy and structured for both humans and AI. Here’s how I’ve approached building an AI content strategy that keeps your content visible, valuable and ready for whatever the next wave of AI brings. Accept that the content playing field has changed Shift from “findable” to “irreplaceable” content Treat use cases as a core asset Experiment with content designed specifically for LLMs Build a distribution engine Make strategic trade-offs Build for resilience, not just reach 01. Accept that the content playing field has changed Google didn't die when TikTok search blew up, and it's unlikely to die now. But now that people can get what they need from generative AI tools, things will  change. Ranking on page one still matters (both for SEO and GEO), but it's no longer the only, or even primary, measure of visibility. As marketers, we need to ensure AI engines are citing us, talking about us and pulling from our content when they generate answers. It's a hard pill to swallow, especially since AI engines aren't always citing us or even acknowledging the existence of our content. But accepting this shift, and proactively signaling your expertise and trustworthiness, is the first step toward staying visible in an AI-driven search landscape.  02. Shift from "findable" to "irreplaceable" content Traditional SEO rewarded content that matched queries and was optimized for keywords, backlinks and structure. That all still matters for GEO, but we need to go from high information gain to content optimization  that's literally irreplaceable, something AI chatbots can't reproduce. This is where demonstrating experience, expertise, authority and trustworthiness (EEAT) become critical.  In practice, that means: Surfacing proprietary data:  Share internal usage patterns, industry benchmarks or anonymized customer insights and gate them so AI can't grab it. Anchoring content in your brand's unique point of view: Emphasize the human behind the content can go a long way here. Offering templates: Provide detailed workflows, examples, scenarios or website templates that can't be scraped from public sources. Sure, AI will be able to find your content. But it'll be much more likely to give you that link, and qualified leads are much more likely to click through. 03. Treat use cases as a core asset One of the most effective GEO strategies we're using is mapping our highest-value use cases directly to keyword and question gaps. This ensures that when someone asks an AI tool, "How do I…?" in a domain where we're experts, our brand has a reason to be cited. For example, in my case, that might mean showcasing how folks are using Zapier to solve specific problems across departments. Especially if you can get folks to share that content, you can teach the AI that the answer to "How do I…?" aligns with whatever you're selling. Pro tip: Encourage  user-generated content and customer stories—they’re a goldmine for fresh content ideas  and give AI engines more authentic signals to cite when surfacing your brand. 04. Experiment with content designed specifically for LLMs We've started piloting machine-readable content layers—pages designed to be easily parsed by large language models (LLMs), even if they aren't flashy to human readers. Think structured datasets, highly formatted process maps and embedded code snippets. This approach doesn't replace human-friendly content, it complements it. While the human-facing page builds trust and engagement, the machine-readable layer makes sure AI sees the full depth of your expertise and authority. 05. Build a distribution engine You can talk about your own products or services all you want, but AI wants to know that other  people are talking about it too. That means focusing on off-site marketing as much, if not more, than on-site marketing. Some things we've been exploring at Zapier: Content syndication : Repurposing high-value content to run on partner platforms and communities. Community engagement : Participating early in relevant discussions on platforms like Reddit and LinkedIn, ensuring our expertise is part of the source material AI tools reference. Influencer collaboration : Partnering with domain experts whose content is likely to feed into generative answers. The goal is to get your content, and your business, into the conversations (and datasets) that AI is training on. Learn more: What is content marketing? Content marketing examples Content marketing tips 06. Make strategic trade-offs The hardest part of spearheading our GEO strategy wasn't deciding what to add—it was deciding what to cut. Every hour your team optimizes content that AI will never cite is an hour we're not investing in assets that could define our visibility for years. For us, this has meant pausing or sunsetting lower-impact content formats, redirecting resources to things like proprietary research, use case development and offsite marketing, and generally being ruthless about aligning content work with the realities of AI. It's all about focus. 07. Build for resilience, not just reach Just as SEO evolved over the years, and continues to evolve, GEO will too. We're still in the early days, and the landscape is shifting constantly. Just when we thought we understood Google's plans with AI Overviews, AI Mode was launched, and before we could fully adjust, Web Guide followed.  That's why we've built regular checkpoints into our process at Zapier: tracking which topics and pages are showing up in AI results, testing new content formats and channels and sharing cross-team insights in real time. And that's really what it comes down to: expect change, embrace it and adapt. Your AI content strategy roadmap Here’s a quick overview of the 7 key steps to building an effective AI content strategy, highlighting the actions to take and the results you can expect. Strategy Key actions Takeaways Accept the changing content landscape Recognize how AI-powered search changes visibility; focus on being cited by AI tools Signal authority and expertise to AI; visibility is no longer only about ranking Shift from “findable” to irreplaceable content Share proprietary data, anchor content in your unique POV, provide templates/workflows Demonstrate expertise and trustworthiness; create content AI can’t replicate Treat use cases as a core asset Map high-volume use cases to keywords/question gaps; showcase real-world applications Positions brand as authoritative; teaches AI the correct context for answers Experiment with LLM-friendly content Pilot machine-readable layers (structured datasets, process maps, code snippets) alongside human-facing pages Signals expertise to AI; complements human-facing content; reinforces authority Build a distribution engine Syndicate content, engage communities, collaborate with influencers Expand reach and credibility; off-site references increase trust signals for AI  Make strategic trade-offs Pause low-impact content; redirect resources to high-value content and research Focused investment in assets that build long-term authority and visibility Build for resilience, not just reach Track AI results, test new formats, share cross-team insights  Demonstrate expertise and adaptability; ensure content remains credible and authoritative as AI evolves Meet the expert Lane Scott Jones built and scaled content programs at B2B SaaS companies including Zapier, Campaign Monitor and Emma. She’s grown teams from zero to 20+, driven 450% ROI and 4.5M+ monthly visitors and managed $2M+ in annual spend all while positioning content as a core driver of business growth. Her work has been featured in Forbes, CMO and MarTech Advisor and she’s spoken at events hosted by Exit Five, Superpath, Digital Summit and Tech Ladies. AI content strategy FAQ What is AI content strategy? AI content strategy is the approach of using artificial intelligence to plan, create and distribute content that aligns with both user intent and AI-driven search results. It goes beyond traditional SEO by considering how generative engines pull answers. Think of it like building a marketing plan  that connects your business expertise to the questions people are asking in real time. Does SEO penalize AI content? No. Google and other search engines don’t automatically penalize AI-generated content. What matters is whether the content is original, accurate and helpful. Adding layers like expert review, content analytics  and real-world examples helps prove experience and trustworthiness. AI can support the process, but human oversight makes the difference. How to use AI for content ideas? AI tools can help you uncover trending questions, keyword gaps and new formats that resonate with your audience. For example, you might use AI to generate marketing ideas  or brainstorm “how-to” topics. Pair this with customer input or user-generated content to build assets that AI is more likely to cite. Which AI tool is best for content? There isn’t a single best tool, it depends on your goals. Some are better for drafting, others for research and some for scaling distribution. When evaluating options, look for SEO features like keyword optimization and organic marketing insights or integrations with channels like LinkedIn marketing  and advertising . Also, consider whether they play nicely with your existing systems (like what is a content calendar or CMS platforms ).

Get started by: Creating a website →  | Getting a domain → Whether you’re learning how to build a website  or thinking of updating your original one, understanding website architecture is key for great user experience (UX) and search engine optimization (SEO). Imagine visiting a library where books are not categorized or arranged in any order. Fiction mingles with non-fiction, children's literature is shelved alongside dense academic texts and there are no labels or signs to guide you. Seeking a specific book in such a chaotic environment becomes a frustrating treasure hunt, where the chances of leaving empty-handed or with an unwanted book are high.  This is how your website would feel without proper  website infrastructure . Just like organizing a library makes finding books easier, a well-structured website guides users smoothly to what they're looking for, enhancing their experience. In this article we’ll cover what is website architecture, why it’s important and how you can develop a strong foundation for your site. Get started with an AI generated website  today. What is website architecture? Website architecture is how a website’s pages are structured and linked together. It serves as a roadmap for both users and search engine crawlers to find what they are searching for on a website. A well-designed website architecture is crucial for both user experience and SEO. Organizing your site with an intentional hierarchy, signals which content is most important and how it connects to other pages on your site. It helps users easily navigate through the site, find the information they need and complete desired actions. Additionally, a hierarchical structure in website development  helps search engines crawl your site more effectively to understand what’s on your site. As a result, your website may stand a better chance of appearing on search engine results pages (SERPs), helping you gain visibility. The structure of a standard website resembles a rooted tree graph, with the home page serving as the root. Pages linked from the home page act as branches and these web pages  further extend into additional branches. These interconnected branches form the website's overall structure. Here’s what the tree typically looks like: 11 best practices for website architecture Reduce number of clicks to top pages Create an easy to follow navigation menu Implement breadcrumb navigation Add site search function Make category pages Develop topic clusters Use internal linking strategically Create an XML sitemap Craft SEO-friendly URL structures Be consistent in layout and design Optimize for mobile 01. Reduce number of clicks to top pages Aim for four clicks or less to improve website user experience  and boost your site visibility to search engines. Opt for a flat site structure, making every page accessible within a few clicks, unlike a deep structure where pages might need five or more clicks to be reached.  For example, a flat structure would be: Home > Products > Product A A deep structure would be: Home > Products > Category 1> Subcategory 1 > Sub-subcategory 1 > Product A. 02. Create an easy to follow navigation menu Your navigation menu is the roadmap of your site.  94%  of users say easy navigation tops the list of essential website features.. It should be easy to understand and follow, making it simple for them to find what they’re looking for. Use clear and concise labels for each menu item, avoid drop-down menus with too many options and prioritize pages based on their importance. Here are some tips to improve your navigation bar: Keep it consistent across all pages: Make sure your navigation menu appears on all pages, allowing users to easily switch between sections of your site. Limit the number of menu items:  Too many menu items can be overwhelming and make it harder to find what's needed. Keep your main menu items to the most important pages, six or less, using sub-menus if necessary. Use descriptive labels: Make it clear to users what they can expect when clicking on a menu item. Use straightforward and descriptive labels, avoiding obscure or clever options that might confuse them. Include a homepage link: This allows visitors to return to the homepage starting point at any time. Simply labeling it as “HOME” works, but for a seamless experience, consider integrating this link into your logo. Use HTML : Avoid using JavaScript or Flash for navigation as search engines may have difficulty crawling and indexing links within these elements. Stick to HTML  for your navigation menu to ensure It's accessible and visible to search engine bots. 03. Implement breadcrumb navigation Breadcrumb navigation refers to a text-based trail of links found at the top of a page, indicating the user’s current location within your site. It shows the path of pages that a user might take and it makes it easier for them to return to previous pages.  An example of breadcrumb navigation could be showing a larger category and then the smaller item page under the header. With the Wix website builder , you can add breadcrumbs  to your site.  Tips for using breadcrumb navigation: Use a clear and simple design : Breadcrumb navigation should be easy to read and understand, so choose the best website font  for readability. Place it in a consistent location : Make sure your breadcrumb navigation appears in the same spot on every page, usually at the top, making it easier to find. Include the homepage as the first link : This allows users to easily navigate back to the homepage. 04. Add a site search function Including a site search function allows users to quickly search for specific keywords or topics and navigate directly to the relevant pages, rather than having to click through multiple categories and pages. This is especially useful for larger sites with a lot of pages and information. Elevate your Wix site user experience by seamlessly adding Wix Site Search . Tips for implementing a site search function: Place it prominently on your site : Make sure the search bar is easily visible and accessible from any page on your site. Include an advanced search option : This allows users to specify their search criteria and find more specific results. Include a clear search button : Make sure users know how to execute the search by including a clearly labeled search button. 05. Make category pages Category pages are crucial when building an eCommerce website  since they serve as a hub for related content and can help improve the internal linking structure of your site. By organizing products or services into categories, you reduce the effort users expend to find what they need. This not only aids in delivering relevant content swiftly but also distributes your site's authority across various pages, boosting SEO. Learn more about how to build an eCommerce site . Tips for optimizing category pages: Include descriptive titles and descriptions : Make sure your category pages have clear and concise titles and descriptions, making it easy for users to understand what they can find on that page. Implement internal linking : Include links to relevant subcategories or product pages within the category page, increasing the chances of those pages being indexed by search engines. Use images or visuals : Including visual elements can make your category pages more visually appealing and help users quickly identify the type of content they can expect to find. 06. Develop topic clusters Topic clusters are a popular SEO strategy that involves organizing your website's content into clusters based on related topics and linking them together. This method involves creating a pillar page (a comprehensive and authoritative page) as the main hub for a particular topic and then linking related pages (subtopic pages) to it. For instance, your main topic could be restaurants. Your pillar pages might include how to create a restaurant website , restaurant marketing strategies , how to create a logo for a restaurant, creating a digital menu for a restaurant website and restaurant website creation  tools. Each of these pages would explore different facets of managing a restaurant's online presence, providing detailed insights on each aspect. To create a successful topic cluster: Identify core topics : Start by identifying the main topics or themes that your website covers and break them down into subtopics. Create pillar pages for each core topic : These are comprehensive pages that cover all aspects of the main topic and link to related content within the cluster. Identify sub-topics :  Create subtopic pages for each aspect of the main topic and link them back to the pillar page. Make sure all pages within the cluster also link to one another, creating a strong internal linking structure. Link related content together : Create links between various pages within the topic cluster, making it easier for users to navigate through different sections of your site. Optimize for keywords : Make sure to research and include relevant keywords within your content, both on the pillar page and related pages within the topic cluster. Keep your content fresh and engaging : Regularly update your topic clusters with new, high-quality articles relevant to your core subject. Leveraging a content management system (CMS)  simplifies this process, making it easier for you to stay relevant and authoritative in your field.  07. Use internal linking strategically Internal linking is the process of linking pages within your own website and helps distribute link authority throughout your website. It also makes it easier for users to navigate between related content, improving their overall experience. For example,  if you write a blog post about different types of yoga, you can internally link to other relevant posts on your site, such as "The Benefits of Hot Yoga" or "How to Get Started with Restorative Yoga." Tips for using internal linking effectively: Ensure relevance : Only link to pages that are relevant to each other, as this helps users find related content and improves the credibility of your site. Use clear anchor text : Make sure the text used for the link is descriptive and accurately reflects the content of the page being linked to. Avoid using generic terms such as "click here" or "learn more." Include links naturally within the content : Rather than adding a long list of links at the end of a page, include them within the body of your content where appropriate. This helps improve the flow and readability of your content. Link to both internal and external pages : Including external links can also be beneficial as it shows search engines that you are providing valuable resources for your users. Regularly audit and update links : Make sure to regularly check for broken or outdated links and update them accordingly. 08. Create an XML sitemap A sitemap is like your website's roadmap. It's an XML file that lists all the pages, images, videos and files on your website and their relationship to each other. It's designed in a search-engine-friendly format, ensuring your content gets crawled and indexed effectively, boosting your site's visibility. It also gives you a bird's-eye view of your website's structure, making it easier to see how everything connects.  Tips for creating an effective XML sitemap: Include all relevant pages : Make sure to include all the pages on your site, including ones that may not be linked within your site navigation . Prioritize important pages : You can assign priority levels to different pages within your sitemap, indicating to search engines which pages are essential. Update regularly : As you add new content or make changes to existing pages, remember to update your XML sitemap and submit it to search engines. 09. Craft SEO-friendly URL structures Keep your Universal Resource Locator (URLs)  short and sweet. They should mirror your site's categories, be easy to understand and include keywords that matter. This not only helps with SEO but also makes it easier for users to remember and share specific pages. As you connect smaller pages to their parent pages, you can build your URLs in layers to show users the path they took to get to that page. Tips for creating SEO-friendly URLs: Use descriptive keywords : Include relevant keywords in your URL to give an idea of what the page is about. Keep them short : Shorter URLs are easier to read, share and remember. Plus, search engines typically only show the first 60 characters of a URL in their search results. Use hyphens to separate words : Instead of using underscores or spaces, use hyphens to separate words in your URL. Include targeted keywords closer to the beginning : Placing relevant keywords closer to the beginning of your URL can help improve its SEO value. 10. Be consistent in layout and design Consistency is key in creating a well-designed user interface , and it also applies to what your website design is  and layout. Keeping a consistent layout helps users navigate through your site more easily, knowing where to find important information.  Website templates  can streamline this process, offering a cohesive and user-friendly design framework that enhances overall site navigation and usability. Tips for maintaining consistency in web design : Keep navigation menus in the same location : Users expect to find navigation menus in a certain place on a website, so keeping it consistent throughout your site helps with usability. Use the same fonts and colors : Using consistent fonts and website colors schemes  across your website creates a visually cohesive experience for users. Follow a similar page structure : Try to keep a similar website layout  and structure for all pages within your site. This makes it easier for users to find information and navigate between pages. Maintain a consistent brand image : Your website should reflect your brand's overall image and style, so make sure to incorporate your branding elements throughout the design. Learn more: How to design a website How to make an architecture portfolio 11. Optimize for mobile As more users browse on mobile devices, ensuring your website is mobile-friendly is key. Focus on optimizing your website architecture for smooth navigation on all devices, including desktops, laptops, tablets and smartphones. Remember, mobile screens are smaller and navigation is touch-based. Make sure all navigation and labels are easy to use on mobile. Try tools like Google’s Mobile-Friendly Test  to check your site’s mobile usability. Tips for optimizing your website for mobile: Optimize images : Large image files can slow down your website's loading speed on mobile devices. Optimize images for mobile with an image resizer  to avoid sacrificing quality. Avoid using Flash : Many mobile devices don't support Flash, so it's best to avoid it altogether to ensure a smooth experience for mobile users. Design with touch in mind : Keep in mind that users will be navigating your website with their fingers on a touch screen. Make sure buttons and links are easy to click and not too close together, so users don't accidentally click the wrong thing. Why is good website architecture so important? Good website architecture is important when it comes to planning a successful website, as it directly influences user experience, search engine optimization (SEO) and overall website performance. Firstly, a well-structured website is user-friendly. It allows visitors to easily find the information they need, navigate through pages effortlessly and understand your site's content. A logical layout and intuitive navigation improve user satisfaction and encourage engagement — whether this is measured by people moving through several pages, committing to a sale or completing a lead gen action. Secondly, a strong website architecture helps with SEO. Search engines crawl websites to index their content, and a well-structured site makes this process easier. Clear URLs, relevant headings and internal links help search engines understand the site's content and potentially rank it higher in search results. Finally, a well-organized website improves performance. Efficient architecture reduces load times by optimizing file sizes and minimizing server requests. This leads to a faster, more responsive website that keeps visitors engaged and enhances user experience. Why is website architecture important for SEO? Website architecture plays a critical role in SEO. The way your site is structured affects how search engines crawl and index your content, which ultimately impacts your ranking on SERPs. Wix websites come integrated with powerful SEO features , ensuring optimal site structure for better visibility and ranking. Here is what you can accomplish. Improve user experience A well-organized site with a clear hierarchy makes it easy for users to find what they’re looking for. With intuitive navigation and a logical structure, users can easily browse through your content and complete desired actions. This boosts satisfaction and keeps them coming back, while longer visits signal to search engines your site's value.  Boost search engine crawlability Search engines use bots or spiders to crawl websites. These bots follow links from one page to another, collecting information about the site's content and structure to determine its relevance to a given query. With a clear website architecture, these bots can easily navigate your site, accurately index your content and understand how it relates to other pages on your site. Spread site authority Site authority refers to the credibility and relevance of your site in a particular niche or industry. It's determined by various factors, including inbound links, quality content and user engagement. The hierarchy of your website plays a crucial role in spreading this authority throughout all pages on your site. When you create a clear structure within your site that prioritizes important pages and interlinks relevant content, you’re effectively spreading the authority of your site across all its pages. This helps improve the overall ranking and visibility of your business website . Learn more on the Wix SEO Learning Hub .  What is website architecture FAQ What is site architecture vs website information architecture? Site architecture refers to the structural layout and organization of a website, including its navigation, hierarchy and relationships between pages. Website information architecture focuses specifically on how information is organized and presented within a website to enhance user understanding and usability. Which is better, pagination or infinite scroll? The optimal user experience design  varies with the website's specific context and content. Pagination, which divides content into discrete pages, is often more suitable for websites with a vast and varied array of content. This method allows users to navigate through the content systematically. On the other hand, infinite scroll, where content continuously loads as the user scrolls down, may be more advantageous for sites with continuous or time-sensitive material, providing a seamless browsing experience. Understanding user behavior and preferences is crucial in determining whether pagination or infinite scroll is the better approach for a given website. How is website architecture different from website design? Website architecture refers to the structural and organizational aspects of a website, while website design focuses on the visual and aesthetic components. Website architecture lays the foundation for a functional and user-friendly site, while design enhances its appeal and usability. Both elements are essential in creating an effective and successful website. What are the 3 basic types of website architecture? 1. Hierarchical architecture: A tree-like structure with a clear parent-child relationship, often used for websites with a lot of content, like e-commerce sites or enterprises. 2. Sequential architecture: Linear navigation, where pages are arranged in a specific order, often used by tutorial or step-by-step guide websites. 3. Matrix architecture: Allows users to navigate freely through pages via internal links, often used in blogs or knowledge bases.

Get started by:  Creating a website →  |  Getting a domain → It’s no secret that inflation and supply chain issues have made holiday predictions more difficult. Meanwhile, managing an eCommerce website  during the holidays has become increasingly complex, with more and more ways to shop online and in person. Despite these new challenges, the eCommerce holidays are shaping up to be a fun and wild time. You’ll want to make sure you’re ready for whatever may happen and start working on your eCommerce holiday readiness ASAP. To help you out, our team of eCommerce experts has put together a list of tips to prepare your online store  for this holiday season. Keep reading for ideas on how to make your store stand out and turn casual browsers into regular buyers. Ready to boost your holiday sales? Use a professional website builder to optimize your store and capture more customers this season. Read also:   What is eCommerce? How to start an eCommerce business How to start a business Types of businesses How to start an online store Understanding eCommerce holiday readiness Your business website  is your brand’s flagship destination, where shoppers can find the most comprehensive selection of products and engaging content. As the eCommerce holidays approach, your site needs to be ready for the surge in traffic. Achieving eCommerce holiday readiness means optimizing your loading speeds, making sure your site is mobile responsive and able to handle the extra load of visitors.  It also means prepping other aspects of your business, including your website, inventory , logistics and marketing campaigns. Ultimately, you want to check that everything is running smoothly before a tidal wave of orders comes.  The 15-step eCommerce holiday checklist Prepare for an influx of traffic Get your site for mobile ready Make sure that products are easy to find Fine tune your product pages Put your best offer on the table Optimize the checkout process Enhance your inventory flows Send inventory to fulfillment centers early Sell in-person with Wix point of sale Expand pickup and delivery options Set up your multichannel strategy Schedule email campaigns to boost conversions and loyalty Offer gift cards with cross-channel flexibility Leverage content to inspire holiday cheer Get social 01. Prepare for an influx of traffic There’s nothing worse than a site outage, especially during something big like a  small business Black Friday  sale event or a major product promotion. An outage doesn’t just prevent customers from completing a purchase—studies show that  brand trust is heavily impacted by site speed , so a glitchy or slow-loading site can put your reputation at risk. Poor site performance can even impact brand visibility, since Google factors in page speed when deciding on page rankings. To avoid unwelcome surprises, test your website across multiple devices and install any third-party eCommerce apps early on. Avoid launching new apps or rejiggering your site in the middle of the peak season, when most people are interacting with your store.  In addition to this, get your analytics in order. Connect your site to Google Analytics and other preferred tools that will help you understand who’s landing on your site during the holidays. Familiarize yourself with helpful reports, including the ones available with Wix Analytics , so you know where to look whenever you want to investigate site traffic, sales and/or site performance.   02. Get your mobile site ready This holiday season is set to be the most mobile-driven yet, with a record $128.1 billion expected to be spent via mobile devices, according to the Adobe Forecast . This would account for 53.2% of online sales. You’ll therefore want to cater to customers on-the-go by auditing and optimizing your mobile store. Ensure that your product pages are easy to find with a few taps. Avoid overcrowded or hard-to-read pages. Audit mobile loading times, and simplify menus and page elements to account for smaller screens. Want to give your site a holiday makeover?  Check out these eCommerce website templates  to create a festive shopping experience that attracts customers.  03. Make sure that products are easy to find Make it easy for your customers to discover relevant products by offering multiple pathways for finding the perfect gift. Features like video lookbooks, quizzes and gift guides can be very useful for shoppers who arrive at your site without a specific product in mind. When learning how to sell online  successfully, particularly during the holiday season, these eCommerce tools  can make a big difference. Alternatively, add “best sellers” or “related products” recommendations that can cross-sell or upsell buyers as they’re browsing your site. Or, add decorative flash sale banners and countdown clocks to your site that draw attention to your products, plus special deals.  Learn how to add a related products gallery to your Wix site , or install an app like Reconvert  that’s compatible with Wix and provides even more ways to increase AOV. For shoppers who already know what they want, your navigation menus and search bars should feature seasonal items or promos, including links to gift cards and themed collections. 04. Fine tune your product pages The holidays aren’t the time to skimp out on your product pages. Publish robust product pages that contain everything that shoppers need to know to confidently make a purchase. Some ideas for strengthening your product pages: Include detailed descriptions that avoid generic superlatives like “great” or “excellent” and instead demonstrate what makes your products unique. If you’re in a creative rut, use an AI-powered solution like Wix’s text creator to help turn your thoughts into easy-to-read descriptions. Touch up your photos using tools like Wix’s AI-powered image features, which let you crop or extend images, improve the resolution and/or erase objects from the background of a photo (among other things). Add a pre-order or a “notify when back in stock” option for not-yet-released or popular items that might sell out quickly, respectively (learn how to allow pre-ordering on your Wix site  or set up back-in-stock notifications on Wix ). Experiment with helpful elements like product comparison matrices, how-to videos and in-depth content about how your products are sourced (if appropriate). Clearly show delivery timelines or local pickup options, so shoppers know all of their options upfront. Clearly link to your return and refund policy, so first-time customers feel more confident about shopping with your brand. 05. Put your best offer on the table With inflation causing record-high prices, consumers are on the hunt for ways to save: 91% of Americans check for discounts before making an online purchase, according to research by Capital One Shopping , and 80% of American shoppers say they’d be open to buying from a brand for the first time if offered a discount.  Offering a discount can help convince your shoppers to hit “buy.” Remember, however, to balance the incentives carefully. While deep price cuts can drive holiday sales volume, they can also set the wrong expectations with new customers. New customers may expect low prices year-round if you’re not careful. During the holidays, free shipping is an especially attractive offer. In fact, recent eCommerce statistics show that nine out of 10 consumers say free shipping is the top incentive to shop online. Online consumers are also six times more likely to value free shipping over fast shipping, and most (93%) will buy additional items just to qualify for free shipping, reports Capital One Shopping .   Of course, it’s important that you protect your eCommerce profit margins. So, deploy free shipping offers strategically for limited-time periods or for purchases above a spending threshold. 06. Optimize the checkout process A simple, clear checkout process is paramount to closing the sale. In fact,  roughly 20%  of shoppers abandon their carts because the checkout process is too complex. To avoid losing sales in the final stretch, design a checkout flow that caters to various payment preferences and devices. Connect Wix Payments  to  accept major debit/credit cards , PayPal, digital wallets, BNPL and other popular forms of payment. If you have a brick-and-mortar store, use  Wix Point-of-Sale  to ensure synchronization between your online and offline transactions. When it comes to the eCommerce checkout experience, be mindful of the amount of information you require to complete a purchase. Opt for a shorter, simpler flow that only requires essential details. For optional settings—such subscription opt-ins or “save cards on file”—present these as checkboxes that require minimal effort on the buyer’s part.  More tips: How to customize the checkout page on your Wix store How to set up and managed abandoned carts via Wix   07. Enhance your inventory flows In normal times, inventory management can already be difficult. The holidays only add to the pressure—and safe to say, you won’t want to be testing shoppers’ patience. Protect your brand from overselling, late shipments and other costly mishaps by setting up the right  inventory  flows ahead of time. Harness inventory management tools that can automatically sync quantities across your sales channels. Connect with your 3PL or suppliers and discuss ways to ensure order accuracy, fast shipping and custom packaging if necessary. Set reorder points, reserve safety stock and even accept pre-orders to keep your inventory in check. If you’re looking to take a more hands-off approach and potentially expand your holiday offerings, you can always explore dropshipping or print on demand. Both allow you to outsource storage and fulfillment and only pay for what gets sold. More inventory management tips: Breaking down the basics of inventory management for SMBs What is inventory turnover? 08. Send inventory to fulfillment centers early While forecasting demand is tricky, it’s crucial to get an early start and stock up on your merchandise, especially if you plan to run any special promotions during the holidays. It’s also your responsibility to move stock to where it’s likely to be needed most, whether that entails your physical stores, fulfillment centers or local warehouses. Send ample amounts of stock to each provider and make sure any shipping partners are aware of upcoming discounts or marketing campaigns that might spike sales. Be mindful of cutoff dates for partners like Amazon FBA that require holiday inventory to be sent early. Double-check that your items and packaging comply with 3PL requirements to prevent any foreseeable delays, and test your order management system to ensure shipments are routed properly. 09. Sell in-person with Wix Point-of-Sale While times have changed, physical retail is no less valuable. Warby Parker, Everlane and even Amazon are just some of the brands establishing physical stores to grow their business. Even if you don’t have a physical footprint year-round, the holidays are ideal for temporary store formats. Think: standalone pop-ups, mobile units or “store within store” concepts like the recent matchups between Kohl’s and Sephora or Macy’s and Toys “R” Us. Holiday craft fairs and markets present other opportunities. Whether your physical sales location is a temporary experiment or a permanent community fixture, take advantage of  Wix Point of Sale (POS) . Wix POS offers both mobile and docked solutions for accepting payments wherever you sell, and keeping orders, prices and quantities consistent across channels. 10. Expand pickup and delivery options Nearly a quarter of online holiday orders  were fulfilled using “Buy Online, Pickup In-Store” (aka BOPIS) in 2022—and for good reason. BOPIS offers a fast, free fulfillment option for customers, while minimizing shipping costs for sellers. Given that BOPIS users may be inclined to purchase additional items while in store, this strategy can be a revenue-winner. If you have physical locations, see if offering store or curbside pickup makes sense. Pair this with other shipping options, taking care to update your shipping policies (e.g., your delivery timeframes, delivery areas and costs) for the holidays. Tip: to help level your shipping costs, you can require minimum order values to qualify for specific delivery options.  11. Set up your multichannel strategy While your online store is your digital home, you’re likely to attract a wider audience if you branch out to other popular destinations like Amazon, eBay and others. Google once found  that during the holidays, 54% of consumers used at least five channels to search for gifts in the course of a typical two-day period. So, the more locations your brand can be found, the greater your chances of driving new business. That said, you don’t need to be on every channel, whether through ads or native product listings. Focus on where your target audience already hangs out online. See if your eCommerce platform offers native integrations or tools for  managing multichannel sales  to simplify your work. As you expand to more channels, you’ll want to familiarize yourself with how items are ranked, displayed and promoted on those channels.   Make sure your product listings and promotions are synchronized; the goal is to offer an intriguing assortment of items across channels, without undercutting your core eCommerce site business. Themed selections, trending items and unique gift picks are all good options to showcase on third-party channels. More tips: A guide to online marketplaces   How to set up Facebook and Instagram ads through Wix 12. Schedule email campaigns to boost conversions and loyalty Email is the quiet workhorse of eCommerce marketing: 47.5% of marketers report that it’s still very effective for achieving business goals (across many types of eCommerce  businesses),  according to Hubspot . Context and timing are crucial, so use early-season campaign results to better hone subsequent promotions. “The most powerful marketing action you can take is to think of the entire holiday season as one large, multi-part campaign,” advises Mike Rossi, co-founder and CEO of   Smile.io , a Wix partner. “Before you draft your first email, you need to have a cohesive plan for what you’re going to do with the results of that first campaign. How will you market to newly acquired pre-Black Friday shoppers in the coming months to retain them? Do you want to reactivate past customers during Black Friday and Cyber Monday when everyone else is marketing to them, or hold off until the post-holiday season when sales are typically lower?” “Having a cohesive plan to know which of your customers you want to market to at each point of the holiday season is crucial if you want to make the most of this critical time for your brand,” Rossi adds.  When you’re ready to set up your email campaigns, Wix’s AI email tools can lend a hand in designing and writing catchy holiday emails. Alternatively, apps like Klaviyo  can help you further segment and personalize your emails, in addition to SMS.  13. Offer gift cards with cross-channel flexibility In uncertain times, gift cards are a reliable hit. These days, gift cards are no longer just presents for other people— 21.2% of gift card buyers  intend to use those cards on themselves to access certain discounts, manage their money better or receive other benefits.  This year the trend is set to continue, so offering gift cards and highlighting them prominently is a smart move. Even smarter: allowing shopping credits to be used both in-store and online, regardless of the gift card format. Be inspired: Holiday card design 14. Leverage content to inspire holiday cheer Content such as videos, blog posts and gift guides can be useful for a number of reasons. Not only do they inspire your customers to take action, but they also help you to powerfully reach new audiences. Establish a holiday content calendar that can help you engage customers in a number of ways. Consider partnering with another brand or influencer for unboxing videos, blog features, live stream and other collaborative content. Or, invite user-generated content (UGC) by asking your customers for reviews, launching a hashtag campaign and hosting a contest through which participants can win rewards by creating or sharing content around your brand. Tools like Wix’s AI blogging and image tools can further speed up the process of creating new, attractive content. Just remember to prioritize quality over quantity; every piece you publish should provide value to your buyers and remain on-brand.  15. Get social More than half of 2021 consumers (58%) said that they planned to turn to social media for gift inspiration during the holiday season,  according to McKinsey . With the meteoric rise of channels like TikTok and ever-more-seamless tools to buy within social apps, you can expect that number to grow this holiday season. To focus your efforts, consider which social networks your target audience already uses and what content resonates with them on those channels. Hashtag campaigns might be ideal for Instagram, while Pinterest users are more likely to pay attention to beautifully curated boards. Meanwhile, TikTok viewers might follow your brand after seeing a funny video set to a trending tune. Get creative and harness the social channels at your disposal. Ecommerce holiday trends to boost your marketing campaigns This holiday season, keeping up with the latest eCommerce trends is crucial for maximizing your marketing efforts. Here are a few trends to keep in mind:  Early promotions: Holiday shopping is starting earlier than ever, with many brands launching sales as early as October. Personalized deals: Shoppers are responding more to personalized offers tailored to their preferences.  Sustainability: Eco-conscious consumers are looking for brands with sustainable packaging and products. Omnichannel presence: Customers expect seamless shopping experiences across multiple platforms, from social media to online stores.  Your goal is to capture attention without getting lost in the noise. From email marketing to using social media to showcase limited-time offers or flash sales, focus on creating a sense of urgency and connection with your audience. You can also consider leveraging holiday-related SEO strategies to increase visibility during eCommerce holidays like Black Friday, Cyber Monday and beyond. By tapping into current eCommerce holiday trends, you’ll increase your chances of attracting eager shoppers and driving more conversions.  Ecommerce holiday readiness FAQ What is eCommerce readiness? Ecommerce readiness refers to how prepared a business is to handle online sales. This includes a website that is prepared for high traffic, has secure payment options, reliable shipping methods and an overall streamlined customer experience to meet the demands of online shoppers. What is holiday readiness? Holiday readiness is the preparation retailers and eCommerce sites enforce to optimize their operations for peak shopping periods, like Black Friday, Cyber Monday and Christmas. Holiday readiness includes ensuring website performance, stock levels, marketing strategies and customer service are all ready to handle the surge in traffic and orders during holiday sales and events. How much does online shopping increase during the holidays? Online shopping typically sees a significant boost during the holiday season, with sales increasing by 20-30% on average, and sometimes even more during major events like Black Friday and Cyber Monday. Do retailers ensure website readiness for the high traffic on Cyber Monday? Yes, retailers, including eCommerce websites, take extensive measures to ensure their websites can handle the surge in traffic on Cyber Monday. This includes stress-testing servers, optimizing load times and implementing fail-safes to avoid site crashes, ensuring a smooth shopping experience for customers.

Get started by:  Creating an online store →  |  Getting a domain → Starting an eCommerce business  means navigating the vast world of online retail . To navigate successfully, you need clear key performance Indicators (KPIs) .  In the context of eCommerce , KPIs give you insight into how well your store is performing and areas for improvement. These eCommerce metrics encompass a broad range of data, from the percentage of visitors who become customers to the lifetime value of a customer to your brand. Keep reading to understand which eCommerce KPIs are important to track and how to position your business for success.  Get your online business started with an eCommerce website builder.   What are eCommerce KPIs? Ecommerce KPIs are metrics that help you understand and benchmark the health of your online business. By keeping a close watch over these indicators, you can make more informed decisions—whether it involves tweaking your marketing strategies , creating a flash sale on strategic seasonal events or improving customer service. These KPIs will touch multiple aspects of your operations, including: Online store performance  Manufacturing performance  Sales performance  Marketing performance  Customer service performance  Learn more: How to make an eCommerce website , Best eCommerce platforms 47 eCommerce KPIs that may be worth monitoring While you don’t necessarily need to track all of these metrics, you’ll want to familiarize yourself with them as they’re some of the most popular ones to track. There are hundreds of other metrics you could be tracking. However, these could give you a good starting point.   Traffic Top sources Organic vs paid visitors New vs. returning visitors Bounce rate Average session duration Pages per session Conversion rate Cart abandonment rate Top exit pages Search engine rankings for key terms Production volume Production downtime Defect rate Cycle time Yield rate Supplier on-time delivery Inventory turnover rate Product return rate Cost of goods sold Total sales revenue Gross merchandise value Gross profit margin Average order value Customer acquisition cost Repeat customer rate Revenue per visit Customer lifetime value Subscriber growth rate Email engagement metrics Follower growth rate Social engagement metrics Social share of voice SMS marketing tactics Affliiate marketing metrics Event marketing metrics PPC metrics Net promoter score Customer satisfaction score First response time Average resolution time Customer effort score Ticket volume Ticket backlog Resolution rate Churn rate Escalation rate KPIs for online store performance  Your website is where business gets done. Unlike brick and mortar stores, where sales associates can interact with guests face to face, your online store, created with an online store creator , is a place where people can enter anonymously at any time of the day. The below metrics can give you some much needed visibility into what your customers are doing on your site and where they’re coming from. 01. Traffic   Website traffic refers to the total number of visits to your website. Traffic indicates the reach of your business online and the impact of your marketing strategies.  02. Top sources  Top channels refer to the channels generating the most traffic or engagement for a website, such as search engines, social media or referral sites. Knowing where your traffic is coming from is nearly as important as knowing who’s entering your site.  03. Organic vs. paid visitors  Organic site visitors are individuals who find your website through search engine results. In contrast, paid visitors come to your site through advertisements that you pay for (such as social media ads). Comparing these two audiences can help you see how reliant you are on paid versus unpaid marketing activities, though you’ll want to dig deeper to understand the quality of those visits.  04. New vs. returning visitors  New visitors are first-time visitors or buyers on your site, whereas returning visitors are people who’ve visited your site before. Viewing these two audiences together can indicate the effectiveness of your acquisition, plus retention, efforts.  05. Bounce rate  Bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate could indicate that the site is not engaging enough or does not meet visitors' expectations. 06. Average session duration Average session duration is the average amount of time visitors spend on your site. Longer sessions can indicate more engaging content and a positive user experience. 07. Pages per session Pages per session refers to the average number of pages viewed during a session on your site. A higher number suggests that users are more engaged and exploring your site more thoroughly. 08. Conversion rate (CR) Conversion rate measures the percentage of site visitors who make a purchase or take another desired action (such as signing up for your newsletter). Calculate this by dividing the total number of conversions by the total number of visitors and multiplying that by 100.  09. Cart abandonment rate  Cart abandonment rate is the percentage of shoppers who add items to their cart but leave without completing their purchase. This points to potential issues in the checkout process or pricing. Calculate by dividing the total number of completed purchases by the number of shopping carts opened and multiplying that by 100.  10. Top exit pages Top exit pages refer to the pages from which visitors are most likely to leave your site. This can highlight areas where the user experience may be lacking or where there are obstacles that block them from converting. 11. Search engine rankings for key terms Search engine rankings refer to the positions of your web pages in search engine result pages when users search for specific keywords. The higher your rankings for key terms, the more visible your site pages (e.g., your homepage, product pages, blogs, etc.) are.  KPIs for manufacturing  Having visibility into your supply chain and manufacturing operations is crucial, no matter what type of eCommerce business you run. After all, these processes can have a big impact on your bottom line and customer satisfaction. In general, the metrics below can help you assess the efficiency of your operations and avoid costly errors.  12. Production volume Production volume measures the total quantity of products manufactured within a specific time frame, indicating the capacity and efficiency of production operations. 13. Production downtime Production downtime tracks the amount of time production was halted due to issues like equipment failure or maintenance. This highlights areas for improvement in operational efficiency. 14. Defect rate Defect rate is the percentage of products with defects compared to the total production volume, indicating the quality of manufacturing processes. It’s calculated by dividing the number of defective products by the number of units tested and multiplying that by 100.  15. Cycle time Cycle time is the total time taken to manufacture a single product, from start to finish, which helps in assessing production speed and efficiency. 16. Yield rate Yield rate calculates the percentage of products manufactured correctly and to specifications on the first attempt. This measures the quality of the production process. 17. Supplier on-time delivery Supplier on-time delivery shows the reliability of suppliers in delivering raw materials or components on time, which is crucial for maintaining uninterrupted production schedules 18. Inventory turnover rate Inventory turnover rate measures how often inventory is sold and replaced over a period. This helps you gauge product demand, in addition to the efficiency of your inventory and eCommerce management . Calculate this by dividing the cost of goods sold (COGS) by the average inventory value for a specific period.  19. Product return rate Product return rate is the percentage of products returned by customers. This can point to issues with product quality or customer satisfaction related to manufacturing.  20. Cost of goods sold (COGS)  Cost of goods sold represents the direct costs attributable to the production of the goods sold by your company, including materials and labor. Understanding COGS is essential for understanding profitability. KPIs for sales  The right set of sales KPIs can offer insights into how effectively your business is reaching its targets, which strategies are driving success and what improvements need to be made. Given how quickly eCommerce moves, it’s important to stay on top of these numbers and address any challenges head-on.  21. Total sales revenue  Total sales revenues is the total income generated from online sales, after subtracting returns, discounts and any allowances for damaged or missing goods. It reflects the actual revenue that a company recognizes and records in its accounting books as a testament to your company's financial performance.  22. Gross merchandise volume (GMV)  GMV refers to the total value of merchandise sold over a certain time period through a particular platform or marketplace, before any deductions are made for costs or fees. It's a measure of the volume of goods sold, not how much money your company actually makes. 23. Gross profit margin Gross profit margin tells you what percentage of the money from sales is left over after paying for the products or services you sold. It’s calculated by subtracting COGS from total revenue to find the gross profit, then dividing this gross profit by the total revenue. 24. Average order value (AOV)  Average order value is the average amount spent per transaction, which helps in understanding customer buying behaviors and the impact of your pricing strategies. 25. Customer acquisition cost (CAC) Customer acquisition cost is the total cost associated with acquiring a new customer, including marketing and sales expenses. This is crucial for understanding the ROI of your efforts.  26. Repeat customer rate Repeat customer rate is the percentage of customers who have made more than one purchase, indicating customer loyalty and satisfaction.  27. Revenue per visitor (RPV) Revenue per visitor reflects the average amount of money visitors spend on your website. It combines conversion rate with AOV to assess your website's overall efficiency in generating revenue. 28. Customer lifetime value (CLV) Customer lifetime value  predicts the total value your business can expect from a single customer account. This metric helps you understand how valuable a customer is to your company over time. KPIs for marketing  Understanding the health and trajectory of your business requires more than just a cursory glance at your sales numbers. Marketing KPIs can help you dive deeper into each channel, campaign and strategy that might be affecting your growth.    29. Subscriber growth rate Subscriber growth rate shows how quickly your email list is expanding over a specific period. You’ll want to dig into what’s driving this growth, and who’s actually subscribing.  30. Email engagement metrics Email engagement metrics can include open rate, click-through rate (CTR) and conversion rate. They help you evaluate the effectiveness of your email marketing experiments and campaigns. 31. Follower growth rate Follower growth rate refers to how quickly your social media following is increasing. Checking the growth rate can help you track down what’s attracting people to your profile.  32. Social media engagement metrics  Social engagement metrics are intended to gauge interactions (likes, comments, shares, etc.) on your social channels. By tracking these, you can better identify what’s working and what’s note when you’re promoting your business.  33. Social share of voice (SSoV) Social share of voice measures your brand's visibility and how much you're mentioned across social media platforms compared to your competitors. It reflects the level of brand awareness and market presence. 34. SMS (texting) marketing metrics SMS marketing can include open rate, click-through rate and conversion rate. These ultimately show how effective your text messaging campaigns are in driving actions, such as making purchases or visiting your website. 35. Affiliate marketing metrics  Affiliate marketing metrics may include things like the number of sales, conversion rate and commission paid out to affiliates. They’re meant to evaluate the performance and profitability of affiliate partnerships. 36. Event marketing metrics For webinars, workshops and other events, key metrics include registration numbers, attendance rate, engagement during the event and follow-up conversion rate to measure the event's impact. 37. PPC (pay-per-click) metrics For ad campaigns on search engines and other platforms, cost per click , click-through rate and conversion rate can help you determine the ROI on your ad dollars.   KPIs for customer service  It’s hard to overstate the importance of customer service on brand loyalty. No matter how big or small your operation is today, it's essential to monitor KPIs that truly reflect the quality of service being delivered to your customers.  38. Net promoter score (NPS) Net promoter score is an index that ranges from -100 to 100. It measures the willingness of customers to recommend your company's products or services to others.  39. Customer satisfaction score (CSAT) Customer satisfaction score measures customer satisfaction with a recent service interaction or purchase, typically through a survey asking customers to rate their satisfaction on a scale. 40. First response time First response time is the average time it takes for your customer service team to respond to a customer inquiry or complaint for the first time. The lower the time, the better because it means that customers are waiting less time to receive an initial response. 41. Average resolution time Average resolution time is the average amount of time it takes to fully resolve a customer's issue or inquiry from the moment it's reported. It reflects the efficiency of your customer service team in addressing and solving problems, directly impacting customer satisfaction and loyalty.  42. Customer effort score (CES) A customer effort score evaluates the ease with which customers can get their issues resolved. Low-effort experiences are usually linked to higher customer satisfaction and loyalty. 43. Ticket volume Ticket volume refers to the total number of customer service inquiries or issues reported in a given period. This number can help identify patterns, peak times and areas of your product or service that may need improvement. 44. Ticket backlog Ticket backlog is the number of unresolved customer service tickets. This helps track your team’s workload and any potential delays in resolving customer issues. 45. Resolution rate The resolution rate is the percentage of customer issues resolved on the first contact without the need for follow-up, demonstrating the effectiveness of your team in addressing problems quickly. 46. Churn rate Churn rate is the percentage of customers who stop doing business with you over a certain period. A low churn rate indicates high customer retention, which is vital for sustained growth. 47. Escalation rate Escalation rate is the percentage of issues that require raising up to a higher authority or department, indicating the complexity of problems and the potential need for additional training or resources. How to implement KPIs in your eCommerce business strategy To embrace the full power of your eCommerce KPIs, you need a structured approach to selecting and implementing them. Follow the steps below to set your business on the right track: Identify your business goals.  Before diving into data, clarify what you primarily want to achieve. Are you looking to increase sales, improve customer satisfaction or reduce costs? Your goals will determine which KPIs are most relevant at this moment. Select the relevant eCommerce KPIs. Choose KPIs that directly reflect progress towards your goals. If increasing customer loyalty is the aim, focus on metrics like CLV and NPS. Set benchmarks and targets.  Determine what success looks like by setting benchmarks based on industry standards or past performance. Then, set realistic targets for improvement. Use eCommerce KPIs templates and dashboards. Templates (such as pre-designed tools, spreadsheets or reports) can provide a starting point for tracking and automatically calculating key metrics. Ultimately, you’ll want to establish a dashboard that includes all of your essential KPIs and allows you to check on them regularly. Regularly review and adjust.  Continuously monitor your KPIs and compare them against your targets. Use this data to make informed decisions and tweak your strategy as needed. The significance of KPIs on the growth of your eCommerce business KPIs are like a GPS for your business. Whether you’re just starting a business  or growing an existing one, these indicators help guide you toward your destination. More specifically, eCommerce KPIs can guide you on things like:  Customer acquisition : Knowing how much it costs to attract a new customer and which channels are most effective, for example, can point you in the right direction while saving you money and time. Customer retention : By measuring repeat purchase rates and engagement, you can tailor your efforts to keep customers coming back. Profit margin : Understanding your eCommerce profit margins helps in identifying areas where you can reduce costs or increase prices without losing customers. Inventory management: By tracking turnover rates, defect rates and more—you can save yourself from common inventory management  mistakes and keep more money in your pocket.  The above is not an exhaustive list—but each of these elements plays a pivotal role in sustaining and scaling your business. Without visibility into these things, you’ll be flying blind. You might be moving forward, but you won’t be sure of where you're headed or how fast you're getting there. By focusing on the right KPIs, you can ensure that every decision made is informed by data that correlates with your business goals. Examples of how eCommerce KPIs are used  Learning from real-world examples can be helpful if you’re not sure where to start. Here are some case studies that highlight how businesses have used eCommerce KPIs to drive growth and success: A fashion retailer's turnaround:  An online clothing brand  was struggling with high customer acquisition costs and low retention rates. By focusing on improving their CLV and churn rate, they developed targeted marketing campaigns and loyalty programs that increased repeat purchases and reduced acquisition costs. Tech gadgets store:  A tech gadget eCommerce site noticed a stagnation in sales growth. They honed in on their conversion rate and discovered that many customers abandoned their carts due to high shipping costs. By adjusting their pricing strategy to offer free shipping after a certain purchase value, they saw a significant increase in completed transactions. Beauty brand online : An organic skincare brand wanted to expand its market share. They tracked the net promoter score (NPS) to gauge customer satisfaction and implemented feedback mechanisms to improve product quality. As a result, their NPS improved, leading to more word-of-mouth referrals and a larger customer base. Tools and platforms for tracking eCommerce KPIs To effectively track and analyze your eCommerce KPIs, you need the right tools and platforms in your pocket to capture data and make sense of it. Here are some recommended tools that specialize in KPI tracking: Wix Analytics : For those using Wix  to host their online store, Wix Analytics provides tailored insights into your website performance, including traffic, sales trends and customer behaviors. Klaviyo : This is a marketing automation platform that excels in tracking customer interactions and can help you measure the effectiveness of email campaigns as well as SMS campaigns in terms of sales and engagement.

From the care instructions of your clothes to website design and favicons , icons are everywhere. They help simplify communication, conveying messages at a glance without the need for words. Yet despite their widespread presence, incorporating these small visual symbols into creative work requires much precision on the designer’s part. If you’re looking for website icons or new imagery for your work, remember that all icons in a single project should be consistent, adhering to the same visual and web design guidelines. It’s therefore best to work with one icon set that shares a unified look, guaranteeing that all of your icons will fit together. Using a free website builder  can make this process easier, helping you integrate icons seamlessly into your site and maintain a consistent design throughout. If you can’t find all of the icons you need in just one set, invest time in handpicking icons that match in style and language, noting parameters such as line width, corner shape (sharp or round), outline or filled, and more. Learn more: What is web design? 20 best free icon packs Below we’ve selected 20 of our favorite icon packs and resources for your projects. They are all free, but make sure to read into each one’s licensing, as some require attribution, some are free for personal work only, and so forth. You might also want to consider the different image file types they come in. Here they are, for all of your creative needs, including to use when learning how to make a website : Noun Project Material Design Icons Icons8 Softies iOS Edge Linearicons Feather Ionicons Jam Font Tonicons Mixed Computer Icons Wix Multimedia Justicons Geometric Line Icons Nucleo Streamline Simple Line Icons Minimal Icons Lynny Icons 01. Noun Project Format: SVG and PNG Total: 2M+ Launched in 2011, Noun Project is updated daily with new icons made by a global community of professional creators. These icons are formatted in SVG and PNG. It currently holds over two million icons, all of which are free, downloadable and customizable. Free members of Noun Project are required to credit the icon’s designer in each use. For those with a paid membership, attribution is not necessary. Lighthouse by Nook Fulloption and DTDesign from the Noun Project. 02. Material Design Icons Format: SVG, PNG and embed CSS Total: 1,000+ As part of Google’s Material Design resources (alongside its color palette generator , font directory and more) is this rich collection of open source icons. The icons are available in five different themes - filled, outlined, rounded, two-tone, and sharp. 03. Icons8 Format: PNG, SVG, PDF and embed HTML Total: 140,000+ Icons8’s vast collection, all produced and designed in-house, is made up of many icon sets. This way, you can choose the style that best suits your project and work with icons within that set. The website offers complete customization before download, from changing the icon’s color, size and format, to adding text. The icons are free , but linking to the icons8.com web domain is required for all non-paid use. 04. Softies Format: SVG and embed Total: 400+ Softies began as a personal project by Robbie Pearce , in which he designed an icon a day. After having accumulated hundreds of icons over the years, he released the project as an icon pack, free for both personal and commercial projects. 05. iOS Edge Format: SVG and AI files Total: 216 This free icon pack designed by Zach Roszczewski for Flaticons matches the Apple standards for the iOS interface. It comes in both outlined and filled versions. This free sample is part of a fuller paid set of 2,400 icons. 06. Linearicons Format: SVG, PDF, desktop font and embed HTML Total: 170 This collection of vector line icons is the free version of a larger premium set, consisting of 1,001 icons. The icons were designed on a 20x20 pixel grid. When using the free version, be sure to link to the website for attribution, and to mention Perxis as the designer. 07. Feather Format: SVG Total: 282 Feather is a collection of open source icons, made by Cole Bemis . The icons are designed on a 24x24 grid with an emphasis on simplicity, consistency, and flexibility, and licensed under the MIT License. You can also find these icons as a Sketch library , on Github, and more. 08. Ionicons Format: SVG and embed SVG Total: 318 Ionicons is an open source collection that’s MIT licensed. The icons all come in a Material Design style as well as an iOS style, so that they look great on both Android and iOS. They are also compatible for web, and can be used as a webfont. The collection was built by the Ionic Framework team. 09. Jam Format: SVG, JavaScript and font Total: 800+ Jam is a set of icons designed by Michael Amprimo for web, app, and print projects. The icons are designed on a 24x24 grid with a 2 pixel stroke, and come in both outline and filled versions. The set, licensed under the MIT License, can also be found on Github. 10. Font Tonicons Format: SVG, PNG, AI files and embed CSS Total: 300 This CSS icon font was made with website designers and developers in mind. The icons are vectoric, and the PNG versions come in both 32px and 64px versions. Note that it’s free for personal use only. For commercial purposes, Tonicons offers various paid icon bundles. 11. Mixed Computer Icons Format: EPS and JPG Total: 225 This collection of vector icons by Raw Pixel is royalty free, but requires a link to rawpixel.com for attribution. The icons included range in topic from science and medicine to travel, business, and more. 12. Wix Format: Web Total: 1,000+ If you’re in need of icons for your website building endeavors, Wix.com provides users with a diverse library of icons, vector art and badges. The icons are fully customizable and come in a variety of styles, to fit any design direction you wish to explore. In addition, the free Logo Maker by Wix comes fully equipped with many beautiful icon options for professional logo design. 13. Multimedia Format: SVG, PNG, and AI files Total : 50 This set by Iconfinder contains 50 vector line icons. It was designed by Sergey Ershov and is licensed under Creative Commons, requiring that the appropriate credit be given for any use. 14. Justicons Format: PSD Total: 140 This collection of vector stroke icons by Radmir Mingaliev is free for both personal and commercial use. 15. Geometric Line Icons Format: AI Total: 108 These icons are designed with only straight lines, using a line width of 2px. The icons are a maximum of 20px in size, so they’re best used in app or web UI design . 16. Nucleo Format: SVG and icon font Total: 60 This icon pack by Nucleo is a test sample for the company’s much bigger paid library of 28,502 icons. The more modest free collection is comprised of outline, glyph and colored versions of each of the 60 icons, as well as additional mini icons. 17. Streamline Format: PNG Total: 30,000+ The Streamline icons come in three different weights (light, regular and bold), and many categories, from interface essentials to outdoors and recreation. Free website members can download up to a 48px version of the icons, but paid users enjoy access to larger files as well as additional file types of SVG and PDF. 18. Simple Line Icons Format: SVG, EPS, PSD and AI files Total: 100+ These vector line icons were designed by freelance graphic designer, Mirko Monti . They are available for free for personal, open-source and commercial work. 19. Minimal Icons Format: SVG, EPS, PNG, and Sketch, PSD, and AI files Total: 1,800 This pack of minimal icons comes in two styles - sharp and rounded. It was designed on a 20x20 grid by Alexandru Stoica . 20. Lynny Icons Format: EPS, PNG and AI files Total: 450 Designed by Matthew Skiles , this icon set is free for personal and commercial use with attribution to 1001FreeDownloads.com. The icons cover the topics of electronics, eCommerce, web, weather and more. This Article is not sponsored or endorsed by any of the brands featured, other than Wix.com. Wix.com does not make any guarantees about these brands and their respective services, nor endorse the services for any specific purpose.

Ready to let your work shine? Build your portfolio →   Whether you’re considered an emerging, mid-career or established artist, an artist website is a great way to put yourself out there in the art world. A website is an effective networking and business tool, making your work publicly available for potential curators, gallerists and collectors to see.  If you’re an artist reading this, you've most likely wondered if you should make an artist website of your own. The answer is an enthusiastic “yes,” and if you don’t know how to make a website , don’t let that stop you. Below, we’ll show you how to make a website for an artist in nine steps, and how you can streamline the process using a website builder .   Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is an artist website?  An artist website serves as a link between you and the professional art community, designed to catch the eye of prospective gallerists, curators and collectors. This type of website  acts as your own virtual art gallery, portfolio and CV to effectively showcase the best of your artistic practice to visitors.  On top of basic web pages , such as a homepage, an artist website typically features a comprehensive gallery to engage visitors, accompanied by details about each completed work. It’s important to include your professional background and contact details to foster important connections, too.  As traffic grows, an artist website can evolve into an online store for selling directly to interested clients. This is a great way to benefit from the online market, expand your reach and generate revenue.   How to make an artist website in 9 steps  Establish goals for your artist website  Choose a website builder  Pick a template  Register a domain name    Set up your website pages  Showcase your artwork  Make your site mobile friendly  Review and publish  Maintain your artist website  01. Establish goals for your artist website  In the art world, you are your own brand—and your artist website will be an extension of it. That’s why it's important to set your own goals and expectations before you make your site. Clear goals will help define the purpose of your website, giving you a better idea of which design elements and features you need to achieve success.  Depending on the career stage, the goals of making a website for an artist include:  Expand your audience  Connect with galleries and collectors  Sell artwork online  Apply for grants and exhibitions  This is also a great time to look around at some of the best artist websites  to gain inspiration. As you go, take note of what features and visual elements you like, and how these can help your website achieve your goals.  02. Choose a website builder  You’re probably wondering how long it takes to build a website , and how you’ll balance this task with the time you spend in the studio. That's why we recommend using a website builder, which isn’t just time-saving technology, but also gives you design freedom and management tools to succeed.    Using professional templates ( Learn more: What is a template ) and custom design features, a website allows novice users to design their own site and publish it without hiring a developer. Platforms like Wix provide user-friendly drag-and-drop technology, even offering AI website builder  options to speed-up the creation process.  Learn more: Best website builders for artists Here are some important things you want to look out for when choosing a website builder:  Cost efficient Be aware of how much it costs to build a website   before you choose which platform and plan you’ll use. An average website builder will cost up to $200 per month. Most website creators like Wix include a variety of plans and pricing tiers to choose from, and often offer a free plan to get you started.     Reliable website infrastructure  Website infrastructure  includes the hardware, software, network and server components that work together to deliver the website's content and provide a smooth user experience. You’ll want a website building software that has a reputation for reliability, and includes features like web hosting , content management, security and monitoring.  Learn more: Web hosting cost Solid website performance Do your diligence and be sure to choose a builder with a reputation for good website performance . This means healthy core web vitals like quality media optimization and fast loading times.  Professional templates   Website templates are a helpful tool for getting started with an already pre-design website layout and integrations. These are completely customizable and are a great way to kick-start the website creation process.  If you’re thinking about selling your artwork online one day, you might want to choose an art template that already includes an  online store template  within it.   E-commerce and marketing tools  If one of your goals is sales, choose a platform that includes eCommerce functionality and marketing tools. Look for a website builder that tracks your website analytics (like Wix Analytics ) and SEO and offers marketing integrations such as email marketing and social media sharing.  Learn more: Wix vs Squarespace 03. Pick a template   Once you have a website builder, choose a creative arts template  that’s especially set up for displaying your art work and putting it in center stage. Something with a built-in gallery and an easy-to-view format is a great start for sharing your artistic vision. You can refine your website template’s design as you go along and customize it with your own colors, fonts and website backgrounds. 04. Register a domain name  No professional website is complete without securing a domain name , which is typically a service offered using a   platform like Wix. A domain name is the address you will give visitors to  find and interact with your website.  Domain names should be concise and easy to remember, and since it's a long term investment, we recommend using a simple format such as, www.namesurname.com . Your domain will include a top-level domain, too (that’s the .com  in Wix.com ), and there are several you can choose from. From the classic .com or .net  to newer ones that may be prevalent in the art world, like .art, . studio , . design , .photography, .gallery, or .artwork .  05. Set up your website pages  Now, it's time to enter the backend of your website creator’s dashboard to start adding and customizing your website pages. Keep in mind that because website design is an iterative process, you'll likely modify details as you build your site.  Each page should serve a specific purpose. You’ve likely chosen a template that includes the foundational pages you need, but to make an artist website that will succeed, we recommend that you absolutely include the following:  Homepage  Think of your homepage as the introduction to your site. It’s the first page visitors will see when they arrive, so it needs to make a strong impression, set the right tone and include a navigation menu to launch visitors into your portfolio or shop.  According to Adi Huri, head of product and creative director of Wow! at Wix: "Keep in mind that the menu is the map of your website. By adding the right pages to your menu in the right order, it can become the heart of your website’s success." Your homepage should display prudent information that communicates who you are as an artist, including images of your work and your name. Don’t forget to include contact details here, too—adding these or a contact form to the footer of your homepage is also a seamless way to encourage visitors to inquire about your work.  If you have an upcoming exhibition, your homepage is the perfect spot to promote it. You can invite visitors to attend by including a digital flier or adding a pop-up with relevant details.  Contact and email sign-up forms  These lead-generating tools are often included on the homepage footer, but can also exist as a pop-up or stand alone webpage. Contact forms allow visitors to contact you directly from your site, bypassing the need for a separate email and saving time. A sign-up form will allow you to connect emails from visitors—even if you don’t have a newsletter just yet, it’s never too early to start building your mailing list with interested fans.   About page An About page provides visitors  with more information about your professional background and practice. This is an opportunity to highlight your education, experience and talk about your inspiration and approach.  An About page should include an image of yourself, preferably in-action at the studio or a professional headshot. You’ll also want to tell your story, writing out a short biography and explanation of your artistic approach.  For exhibiting artists, your About page can also include a CV or updated list of exhibitions you’ve participated in. This is a great opportunity to post your artist statement if you have one.   Seamless navigation  Intuitive navigation is a necessary element when making a website for an artist. With a clear menu and well-structured user journey, it will be easier for visitors to identify exactly what they need. Include your main pages on the website main menu, making sure they are labeled clearly, and create an uncomplicated hierarchy that leads visitors to any subpages of your artist website.  Your own logo  If you don’t already have a logo, you can use a logo maker   to create one of your own. For artists, this isn’t a must-have, but it's a great way to brand your art website and amplify professional appearance.  Galleries  Your artwork will be the heart of your website, hence it’s a must to have dedicated gallery pages for visitors to experience them. At this stage, you can choose the portfolio pages or image galleries that you want to start with. Be sure to use a gallery layout that leaves ample white space and large enough photos that will help viewers be immersed in the works.   In the next step, we’ll show you how to design these galleries to best showcase your artwork.    06. Showcase your artwork  Now that you’ve got your gallery pages set up, you can start curating them to display on your website. With Wix Pro Gallery , it's easy to import your photos into the editor. From there you can edit, add and rearrange the photos into categories.  Here’s how to curate an eye-catching gallery for your site:  Choose your best artworks  It’s easy to overwhelm visitors with too much imagery, which is why it's important to select  a concise and powerful collection of your art. You’ll want to reflect a relevant but diverse body of work, honing in on past projects, recently completed artworks, and stand-out accomplishments such as award-winning pieces.  Occasionally, it's good to show off your artistic process with an image of a “work in progress,” but seasoned gallerists and collectors will mostly focus on complete works.  Use high quality photos  When performing a search on Google, 29% of users prefer using images  over written content. Since your own site will be abundant with images, that leaves a lot of potential for reaching more traffic with SEO. But in order for visitors to click on your photo, it needs to stand out with excellent quality.  Using quality visuals can not only attract new visitors, it also impacts the user experience of your website. Visitors want an experience that will closely resemble viewing your work in real life, and for that you need high resolution images (today, this can be achieved using a smartphone camera). If you’re using Wix, each image added to your site will automatically be optimized for the web  to ensure images look their best and download speedily.    Organize your portfolio gallery   Visitors will have a better time browsing through your portfolio with organized categories and descriptions. Your artworks within the galleries can be arranged by date, medium or collection, giving visitors a clear map to view your collection, and making it easier to find specific works.  Describe your art  Your descriptions should at least include the title of the artwork, medium and date created. You can add a bit more detail, such as the inspiration behind the piece—just be sure to keep it brief and impactful.  07. Make your site mobile friendly  You want to be confident that your artwork looks amazing for visitors, especially when they view it on a small screen. Wix provides an automated mobile-friendly version and an adaptive gallery for your images, ensuring they maintain high resolution even on mobile devices. While this feature simplifies the process, regularly reviewing the mobile editor is essential to confirm that the generated mobile site accurately reflects your design vision.   08. Review and publish  Before your site goes live, there are a number of things you should review. First, is the experience of the website itself. Put your site into preview mode and have family or friends use it for feedback on the user experience. You should also share the site with someone who has a good eye, taking note of design flaws and having them proof-read for grammar and spelling errors.  This is a perfect time to run a web accessibility  audit. Website accessibility involves making your site inclusive and user-friendly for individuals with disabilities, including visual, motor, hearing, cognitive, or situational challenges. You can also do an SEO  audit, which can help your site reach broader audiences and maximize its performance in search results.  Once you're satisfied with how your artist website looks, functions and performs, it’s time to press publish and make it live.    Pro tip: Use this website launch checklist for a reminder of essential steps to complete before and after publishing.  09. Maintain your website  Moving ahead to the post publishing stages, there are several website maintenance practices that will help your website improve over time. To make sure your site’s content is up-to-date and keeps up optimal performance, regularly check in on:  Content updates: Continuously add new artworks and update your professional details.   Website performance: If you're using Wix, utilize the Wix Site Speed Dashboard   to test, analyze, and optimize your website's performance on desktop and mobile devices. User experience: Consistently check your site’s mobile version, speed and user-friendliness. Promptly fix any bugs or glitches to provide a smooth user experience. How to promote your artist website  Now that your site is live, it’s time to share it with the world. Whether your goals involve gaining sales, networking or visibility, there are plenty of cost-effective ways to promote your artist website:     Social media: People will interact with your social media accounts more frequently than your website. This makes social media platforms a great space for promoting your website and advertising new works.    Email marketing:  With well-crafted email campaigns, you can regularly engage with your followers and drive visitors to your site. On Wix, an integrated email marketing tool  makes it easy to build your mailing list, create optimized emails, automate campaigns and track your results.  Art blog:   Starting an art blog  is a powerful tool for establishing authority in the art realm by writing about your work, techniques and or the dynamic landscape of the industry. Optimize blog posts for search engines by using relevant keywords, meta descriptions and proper formatting to increase visibility.   How to sell your art online  With the popularity of e-Commerce , it’s never been more relevant or achievable to sell art online . Once your artist website is up and running, you can add an online store  to showcase your products, manage inventory, receive payments and more. If you’re using a website builder like Wix, all of this is included in a single platform.  Now’s the time to set up shop and develop your digital storefront. Whether you choose an e-Commerce template or add the Wix Stores integration to your website, customize your shop’s pages using professional imagery, clear descriptions and prices. Finally, set up a smooth checkout process for visitors: keep required fields to a minimum and make sure each step of the process is clearly numbered. Benefits of an artist website  An artist website is much more than a place to show off photos of your work—it’s a place where interested buyers and followers can go to learn more about you, and dive deeper into your practice. While social media is a great platform for building a following, having a website makes it easier to manage your growth and opens up more possibilities.  Artists websites have the following benefits:  Encourages networking  Successful networking in the art world depends on getting your name out there whenever the opportunity strikes. But these opportunities don’t present themselves overnight.Whenever you encounter an interested gallerist, curator, or collector in person, sharing your website is a professional strategy that keeps their attention and fosters engagement.  Showcases your talent  With a portfolio gallery, you can ensure visitors see images of your artwork in more detail.  When curated properly, it allows visitors to easily browse through a diverse collection of works, getting a comprehensive view of your talent.     Reaches a wider audience  By utilizing digital tools like email marketing, SEO, and blogging, your website has the potential to expand its reach beyond your local art community. These tools can connect you with collectors from around the globe, allowing you to broaden your audience and increase your exposure. Five artist website examples  From illustrator websites to fine art and photography, the following are examples of artist websites that make the best use of online features. As you review these, take note of why each design stands out and what elements you should incorporate when you make an artist website of your own.  Jennifer Xiao  Jennifer XIao ’s illustration website greets visitors with an intriguing splash page that showcases her site's menu. This creative approach captivates and engages users, making them eager to explore further. Incorporating customized icons on the menu allows Xiao to showcase her custom vector art, enhancing the overall design and elevating the user experience. Miranda Sofroniou   The homepage of Miranda Sofroniou 's website features a full-screen image of an original watercolor print, immersing visitors in a tangible experience of her work. The design of the site is kept simple and subtle, creating a cohesive backdrop that complements her illustrations. A strong CTA at the bottom of Sofroniou’s homepage calls attention to her online shop, encouraging visitors to purchase prints.  Sharon Radisch  Sharon Radisch  has a portfolio website that’s incredibly user friendly thanks to well-organized navigation and a clear website structure. When hovering over an image within the portfolio, the title of the category appears, which is a great way to save space and enhance the user experience. Included on her homepage is a list of clients, showcasing her collaborations and profound professional experience.   William LaChance  William LaChance  is not afraid to inject personality and color onto his website homepage. He skillfully employs scrolling effects to separate content and captivate users. This is an easy feature to apply, and yields impressive visual results. By placing the website menu on the left side, LaChance deviates from the conventional, but combined with ample white space, this menu design attracts attention and enhances navigability.  Shayda Campbell  Having an online shop is essential for commercial artists. Shayda Campbell  has set an excellent example of how to do this. Creating a cohesive brand identity, the incorporates a logo and favicon onto her site. Campbell also connects it to regularly updated social media accounts like Pinterest and YouTube to help engage customers and grow her audience. Additionally, she includes a captivating biography and a striking portrait on her About page, adding a personal and inviting touch.     How to make an artist website FAQ How can I make a free artist website? Many website builders like Wix offer free plans, which include everything you need to create a website and get it live. You can always update your plan in the future to get more benefits and features. To get started, visit the website of your chosen platform and sign up for a free account. You'll need to provide some basic information like your name, email address and a password. Do artists need their own website? Making an artist website is not a necessity, but there are many advantages to having one. It can open up opportunities like audience engagement, building your visibility and even increasing sales. It’s also a professional asset that can enhance your credibility and help you network.  Making your own website requires some time, effort and possibly financial investment. Therefore, it's important to assess your goals, resources and preferences to determine whether a website aligns with your artistic practice and professional objectives. Is a website worth it for an artist? Many artists find that the benefits of having an artist website outweigh the costs of making it. Ultimately, whether a website is worth it for an artist depends on your individual circumstances, preferences and goals. The decision to create an artist website should align with your overall strategy for promoting your artwork and advancing your professional career. How much does it cost to have an artist website? The cost of building an artist website depends on the platform and features you choose. Expect to pay around $10–$20 per year for domain registration and $10–$50 per month for a hosting or platform plan. Wix offers plans that include hosting, templates and eCommerce tools to simplify the process.