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Bring your inspiration to life with a Wix website → Whether you focus on hair, skincare or makeup, a well-designed website is an essential asset for building your beauty business in today’s dynamic industry. Choosing the right website builder  is a key first step when creating a website for your beauty brand. If you’re learning how to create a website  for your beauty brand, one of the best ways to get started is by exploring successful beauty website examples. In this article, we’ll showcase top beauty websites made on Wix, along with other standout beauty websites, giving you creative ideas to craft a site that stands out and drives results. Create a beautiful, professional site with expert beauty website design . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best beauty website examples This article showcases outstanding beauty websites that excel in design, user experience and branding. These examples highlight how local spas, cosmetic brands and wellness coaches create engaging online experiences to attract and retain clients. The table below shows the criteria we used to select the best websites , focusing on creativity, usability, aesthetics and credibility. Criteria Description Design & aesthetics Clean visually appealing layouts that reflect the brand’s style. User experience (UX) Easy navigation, clear calls to action and mobile-friendly design. Services & products Effectively showcases offerings with detailed information and visuals. Credibility Includes trust signals like reviews, certifications or professional credentials. Innovation Unique features like booking integrations, interactive tools or educational content. 15 best beauty websites built on Wix  When you learn how to make a professional website , we recommend exploring the best beauty websites to gain inspiration. Review these 15 best beauty websites below to gain a better understanding of website design  and learn what website features  to implement on your own. The following examples, all made on Wix, demonstrate how a well-crafted beauty website can elevate your brand in today’s competitive digital landscape.   Pacific Brides  Sierra and Sage  Sugar and Silk Dironnia Beauty   Esthetique Head Spa Glow by Tomoko  Hair by Ash Nicole Mahima Med Spa The Hair Studio Sherman Oaks Enhanced Clinic Rebecca Casciano Sandy Xiong Beauty Tatiana Spa Rotella Beauty Amuse Cosmetic 01. Pacific Brides  Pacific Brides  makes a beautiful first impression with its elegant fonts, vibrant colors and a friendly pop-up that invites you to request a personalized quote for hair and makeup. This beauty website uses parallax scrolling to instantly draw you into lively images of real brides, celebrating adventure elopements and the uniqueness of every client. The professional photo gallery and “Our Brides” section show off the team's creativity and skill, while giving you a peek into the diverse destinations and happy moments Pacific Brides helps create. This gives every bride the confidence to dream big for her big day. Love what you see? Create your own beauty website using this same template. Template name:   Makeup artist website template Read more:  What is a website?   02. Sierra and Sage  Sierra and Sage  was started by hair stylists who wanted to celebrate natural beauty and shake up the hair extension scene. If you’re looking for a beauty website example that really connects, Sierra and Sage is a great pick—the team knows their audience and uses messaging that feels honest and welcoming. Right from the homepage you get the brand’s story and a look at their products, all while seeing promises about quality, fast shipping and ethical sourcing to build trust. The whole site has a friendly, upbeat vibe—just check out their live chat with prompts like “Hey Babe! Let us know how we can help” which instantly makes you feel at ease. Every part of the website’s copy and design shows the brand’s thoughtful personality and proves just how much great content can help a beauty business make a genuine connection. Love what you see? Create your own beauty website using this template. Template name:   Hair extensions salon (luxurious) website template 03. Sugar and Silk Sugar and Silk ’s website is a seamless blend of elegance and approachability, perfectly capturing the essence of their beauty services. The homepage welcomes visitors with a warm, inviting hero image paired with a clean, modern layout that highlights their offerings. Soft pastel tones and refined typography create a calming atmosphere, while high-quality visuals showcase the results of their expert treatments. To enhance the user experience, the site features an easy-to-navigate menu that guides visitors to learn more about services, pricing and booking options. A dedicated testimonials section adds a layer of trust, with glowing reviews from satisfied clients. Love what you see? Create your own beauty website using this template. Template name:   Essential oils store (organic) website template 04. Dironnia Beauty   Dironnia Beauty  is all about luxury haircare and accessories, and it’s a standout in best website designs because it guides visitors exactly where they want to go. The site greets you with a bold gradient background and a free shipping notice, plus a menu and brand name you can’t miss. The whole experience feels welcoming and makes it so easy to browse their shop, instantly showing off their theme of “the luxury you deserve.” Love what you see? Create your own beauty website using this same template. Template name:   Wellness shop website template 05. Esthetique Head Spa Esthetique Head Spa , a London-based Japanese scalp and hair treatment destination, is a fantastic beauty website example for anyone offering specialized services. The design uses a clean layout with a soft color palette that feels both calming and professional, perfectly matching its spa-like offerings. What’s especially smart is how the site clearly breaks down the steps of its unique 75-minute head spa treatment using numbered points and icons making a complex service easy to understand and very appealing. You can learn from their focused approach by using detailed descriptions and strong calls to action like "BOOK NOW" to build customer trust and encourage direct bookings. Love what you see? Create your own beauty website using this template. Template name:   Spa (sleek) website template 06.  Glow by Tomoko  Glow by Tomoko  is a beauty website example that makes exploring Tomoko’s skin and beauty treatments simple and welcoming. The layout is clean and inviting, with custom illustrations and real photos that give you an instant feel for the brand. Take a look at the “Meet Tomoko” section—it’s a great way to get to know her story and what inspires her work. Testimonials and press mentions pop up throughout, helping you feel confident in booking your own appointment. You’ll see real results, feel inspired to try the treatments, and appreciate how the site brings together personality, trust and a smooth booking experience. Love what you see? Create your own beauty website using this template. Template name:   Spa hotel (soft) website template 07. Hair by Ash Nicole Hair by Ash Nicole  immediately highlights Ash’s identity as a global hairstylist and licensed cosmetologist. The homepage keeps the focus on her brand with bold text, clean sections and straightforward navigation that quickly introduces who she is and what she offers. Visitors can explore her work, read about her background and use the “Book with Ash” call to action to request an appointment. One of its most effective features is the clear navigation that divides work into categories like "TV & FILM," "EDITORIAL," and "EVENTS," allowing potential clients to jump straight to the work that matters to them. You can learn from this site’s direct approach by using strong visuals and a simplified menu to guide visitors to your most impressive work. Love what you see? Create your own beauty website using this same template. Template name:   Musician website template 08. Mahima Med Spa Mahima Med Spa , a cosmetic clinic in Bradenton, serves as an excellent example of a well-designed beauty website for advanced treatments. The site features a clean, professional layout with a calming color scheme, creating an immediate sense of trust. Notably, services like "Skin Rejuvenation" and "Body Contouring" are clearly categorized, each with a "Learn More" link, making it easy for visitors to find detailed information. You can draw inspiration from this approach by organizing your services into distinct sections with dedicated pages to educate customers and encourage bookings. Love what you see? Create your own beauty website using this same template. Template name:   Alternative therapist website template 09. The Hair Studio Sherman Oaks The Hair Studio Sherman Oaks  offers a friendly and direct approach, making it a great beauty website for local salons. The website design is warm and personal using bright photos and a simple layout that makes you feel welcome before you even step inside. Its most helpful feature is the dedicated "New Guests" page which walks first-time clients through a simple three-step process to book an appointment and feel comfortable. You can learn from this site's customer-focused design by creating a special section for new visitors to answer their questions and make booking a service feel easy and straightforward. Love what you see? Create your own beauty website using this same template. Template name:   Home organizer website template 10. Enhanced Clinic Enhanced Clinic  is a beauty and medical-aesthetics center that offers a wide range of services for clients looking to refresh and rejuvenate. Its website features a sophisticated design with high-quality images and a clean layout, creating a luxurious and trustworthy feel. The "Your Enhanced Team" section is a great touch, introducing each professional with a photo and detailed bio. This helps build a personal connection and establishes expertise. You can use this idea on your own beauty website by featuring your team to humanize your brand and build client confidence before they book an appointment. Love what you see? Create your own beauty website using this template. Template name:   Skincare products company (fresh) website template 11. Rebecca Casciano Rebecca Casciano  is a holistic beauty and wellness coach, and her website serves as an excellent example for coaches and consultants. Right away, you’ll notice the warm, natural photos and earthy colors—there’s this instant sense of calm and balance. What really makes her site shine is how clearly it speaks to women over 40. That focus is front and center, making visitors feel seen and appreciated. It’s a great reminder of how powerful it can be to know your audience and talk to them directly, building real connections and a supportive community. Love what you see? Create your own beauty website using this same template. Template name:   Coaching professional website template 12. Sandy Xiong Beauty If you’re searching for bridal hair and makeup that feels both effortless and elegant,  Sandy Xiong Beauty  is a name to know. This site brings upscale salon vibes straight to you, thanks to a team skilled in on-location services. Browsing the website is a breeze—the clean design and high-quality images let you get a real sense of Sandy’s style, while easy navigation helps you find pages like the Portfolio and Services without any guesswork. It’s also great to see genuine testimonials and a live Instagram feed, so you can peek at happy brides and recent looks. This beauty website shows how a photo-rich layout and clear call-to-action buttons can welcome new clients and make planning your big day a little simpler. Love what you see? Create your own beauty website using this template. Template name:   Makeup artist website template 13. Tatiana Spa Tatiana Spa  offers specialized spa services like wood therapy and a range of relaxing treatments. Its clean, direct layout is typical of modern pink websites , using a simple black-and-white color scheme with pops of pink for a fresh, inviting feel. A standout design choice is the integrated booking system on the homepage, which lets visitors book services immediately. Take a page from their book by making your own booking process front and center, so clients can easily schedule appointments without clicking through multiple pages. Be inspired by these purple website examples or these blue website examples for something a little different. Love what you see? Create your own beauty website using this same template. Template name:   Beauty salon website template 14. Rotella Beauty Rotella Beauty  is a Northern Colorado-based hair and makeup artist specializing in natural bridal looks. The website feels like a chat with a friend, thanks to Danielle’s personal welcome right on the homepage. What makes this site shine is how it talks to anyone who wants to feel confident—but never overdone—on their wedding day. To create a similar friendly approach on your site, use a personal tone and reassuring copy. This will help you connect with your ideal clients and make them feel understood. Love what you see? Create your own beauty website using this same template. Template name:   Beauty salon website template 15. Amuse Cosmetic Amuse Cosmetic  is a wholesale and retail makeup brand with a vibrant, engaging website. The design features bold colors and an engaging layout that instantly grabs your attention. You’ll also notice how easy it is to explore their site thanks to a well-categorized menu right up top, making it simple to find everything from new arrivals to skincare. A standout feature is the integrated Instagram feed on the homepage, showcasing real customers using their products and fostering a strong sense of community. This site is a great example of how connecting your social media directly to your homepage can provide social proof and highlight your brand’s personality. Love what you see? Create your own beauty website using this same template. Template name:   Jewelry store website template Most popular beauty brand websites  In addition to the small businesses mentioned above, you can get inspiration from some of the most popular beauty websites used today.  01. Sephora  As one of the most trendy beauty retail businesses today, it makes sense that iconic Sephora  aims for the best kind of website design to represent their online store. Full of vibrance, the site uses a diverse palette that’s put to practically good use. Each category of beauty merchandise is assigned a different color to break apart the most popular must-haves of today.  02. Brown Girl Jane    The fragrance brand Brown Girl Jane  is anchored in fine craftsmanship, a brand trait which is perfectly reflected in their well-crafted website copy. The beauty website uses lively descriptions to sell their products, giving personality to their ingredients that will captivate customers who resonate.  03. Ulta Ulta ’s bright color scheme is used as a launching pad for visual enhancement. The orange palette immediately draws to mind vibrant beauty, whether it’s the orange background gradient or pink accents. A “discover” section cleverly engages with visitors, providing trends reports, guides, beauty quizzes and more.  04. Glossier  Being bold and trendy is Glossier ’s trademark, as a beauty brand that combines its beauty care with on point and forward thinking branding. Using larger than life photos to set the aesthetic tone for their site, the online shop draws in visitors and encourages them to explore their skincare and makeup collections. To showcase each product at its best, the cosmetic website combines enticing   professional imagery with succinct but informative captions and pricing, and using an organized layout for a strong user experience.   05. Kylie Cosmetics  Kylie Cosmetics ’ beauty and skin care products are all about pampering their customers. The calm, monochrome palette used to represent Kylie’s growing cosmetic empire puts a diverse range of makeup products in the spotlight. With such a variety of products to speak to individual shoppers, it’s important to make browsing the online store easy. The beauty website does this with an organized menu that uses clear descriptions and a filter system that helps visitors find what they're looking for, making it easy and fun to browse through the plethora of shades and colors.  What are the benefits of having a beauty website for your business?  When starting a beauty business —whether it involves selling cosmetics and hair care products, or providing expert pampering services—having a website to represent your brand has become one of the most important parts of finding success in the industry. (The success story of Natalie Lucas Studio is a case in point). The best beauty websites serve as a powerful platform to connect with potential customers, showcase products or services, and establish a strong online presence. Here are some reasons why: Build credibility online A great beauty website serves as an online ambassador to your beauty brand, promoting your business around the clock, while also acting as a home base to help your customers. With online channels expected to represent nearly 30% of the global beauty market by 2030 , an increasing number of customers rely on beauty websites to search for products and services, making this type of website a powerful way to attract more customers. Once it gains more web traffic , a polished and professional beauty site creates a positive first impression, inspiring confidence and trust in future clients. Stand out from the crowd In a booming industry like the beauty business, your brand needs to distinguish itself from the rest. A website is one of the best ways to do that, by allowing you to showcase the distinctive qualities of your brand, products, services and knowledge.  "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." - Idan Cohen SEO Growth Specialist at Wix. Increased sales potential Whether your beauty website is service based, selling products—or both—allowing online purchases and appointment scheduling can significantly boost sales and revenue. Focusing on website sales can broaden your audience online, while giving already loyal customers more convenient purchasing and booking.   Better business management   A business website , equipped with integrated marketing and management tools, helps support your beauty brand’s growth in a sustainable way. On top of design features to elevate your brand’s visual appeal, you'll have access to a suite of tools that can optimize operations and improve customer engagement—from payment processing and search engine optimization (SEO) to analytics, email marketing , live chats, and online forms. “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Connect more with your audience  With a beauty website, you can connect more with customers by providing engaging content such as tips, tutorials, product reviews and special offers. Over time, this can foster a sense of community and loyalty. A website also provides valuable analytics tools and backend data that give insights into customer behavior, such as their shopping frequency, preferred times and popular products. This knowledge empowers you to make informed decisions that enhance customer satisfaction and drive business growth. Learn more: Salon website examples What are the components of a beauty website?  Using a website builder is a great way to save time when it comes to how long it takes to build a website.  It’s also a cost efficient solution when considering the cost of a website , especially if your blooming beauty business doesn’t  have the budget to hire a professional.  But when you find the right website builder, knowing how to plan a website  and what to include is one of your next first steps. Whether your intention is to gain an audience or increase sales—or both—each part of a website  plays a specific role in helping you reach your goals.  Learn more about some of the best AI website builders for creating a great site, fast. The best beauty websites combine functional, informational and aesthetic elements to represent the brand behind the business. Below, we’ve listed some of the most important components to consider.  Pro tip: Kick-start your creation process by using a customizable website template  that already includes the foundational components you need to get your business online.   A domain name Your site’s domain name refers to the digital address visitors will type into their browser to access your website. It’s important to keep this web address simple and on brand. Most beauty websites use a combination of their business name with a top level domain (TLD) that makes it easy to remember—for example, a common TLD like .com , .org , or .net , or a newer one that relates to the industry, such as .beauty , . store , .care , .salon  or .spa .  Pro tip: If you don’t have a business name yet, use a business name generator  tool for ideas and inspiration or opt for a specific beauty business name generator Branded website elements  Building your brand is one of the most important parts of how to start a business . Branded elements can be incorporated into various aspects of your web content , such as your logo, fonts and colors and the language you use to communicate with visitors. Web pages with a purpose Beauty websites are typically composed of a combination of web pages  that include different forms of web content to help visitors reach their goals—from titles, headlines, body content, images, videos and more.   The most common types of web pages included in beauty websites include:    A homepage  that greets visitors with the most important information about your beauty brand, including your logo, navigation menu, business name and a description of who you are.  An About Us page  that tells your brand's story and establishes a connection with your audience. Here, you can share your values, mission and team members to build trust. An online store   to streamline product sales, accept payments and manage shipping using an eCommerce platform .   A contact page that makes it easy for customers to reach you by providing contact information, including your phone number, email address, and social media links. Product or service pages  to showcase your offerings in detail. Include high-quality images, detailed descriptions, and pricing information. A bookings page is extremely useful if your beauty website sells scheduled services like facials, haircuts, makeup and more.  Landing pages  to promote specific events, product launches or sales. You can use a landing page builder  to design a custom page quickly, using a template with built-in tools.    User friendly design Before you press publish, ensuring a user friendly design is one of things you’ll want to cross off your website launch checklist . One key element is having a user interface that caters to visitors using mobile devices or desktops. Additionally, web accessibility  and performance  can significantly impact the user experience.  Foundational SEO elements  By implementing strategic SEO  practices, you can position your beauty site web towards the top of local search results. While SEO can be developed into a long-term organic marketing strategy, your website should include relevant keywords within the foundational elements of your website. This includes optimizing meta-data, headers and alt texts.   Best beauty website examples FAQ Which beauty services are the most popular? The most in-demand beauty services include skincare treatments like facials, hair styling and coloring, nail care and makeup application. Services such as lash extensions and brow shaping are also growing in popularity due to their long-lasting results and convenience. These services cater to a wide range of clients seeking both everyday maintenance and special occasion looks. What is the typical cost of a beauty service? The cost of beauty services varies widely depending on the type of service and location. For example, a basic manicure might cost $20-$30, while a professional hair coloring session could range from $100 to $300. Always check for pricing details and package options to find services that fit your budget. What is the most popular beauty website? Popular beauty websites include platforms like Sephora and Ulta, known for their extensive range of beauty products and personalized recommendations. These sites are favored by beauty enthusiasts for their combination of product variety and expert advice. How to create a beauty website? You can create a beauty website easily with a website builder, like Wix. When you choose to use a website builder, your hosting and security are all included. With a paid plan you can also choose and register a domain name. With a website builder you can choose from hundreds of templates, including those designed especially for all types of beauty businesses, you can also add booking and scheduling software and sell beauty products online.

Get started by:  Creating an online store →  |  Getting a domain → As the ever-evolving eCommerce industry expands, it continuously represents the share of total retail sales. Having a strong foundation and understanding what is eCommerce  and the different eCommerce models is crucial to navigate the digital marketplace and create a successful online business strategy.  Whether you're new to the world of eComm or looking to optimize your existing business and create a website —this article will outline the different types of eCommerce and help determine which is the right fit when starting a business . Start selling: build your  eCommerce website  with Wix today. 8 types of eCommerce The eCommerce market consists of various models, each with unique features to meet businesses' specific needs. Before diving into the world of eCommerce business , consider and understand these models: Business-to-consumer (B2C) Business-to-business (B2B) Business-to-government (B2G) Consumer-to-consumer (C2C) Consumer-to-business (C2B) Consumer-to-government (C2G) Business-to-business-to-consumer (B2B2C) Business-to-administration (B2A) 01. Business-to-consumer (B2C) As one of the most common types of eCommerce used today, business-to-consumer (B2C)  businesses focus on selling goods and services directly to the end consumer. These businesses invest in creating a seamless user experience, offering personalized recommendations and providing easy checkout options. They often use digital marketing strategies like social media advertising and email marketing to drive traffic to their eCommerce website. Popular types of eCommerce within this include dropshipping , print on demand and ghost commerce . Learn more: Print on demand companies B2C examples : Amazon, Target and Coal and Canary Wix user and B2C example Coal and Canary 02. Business-to-business (B2B) While business-to-consumer models involve a transaction from a business to a private individual, business-to-business (B2B)  is the sale of goods or services from one business to another. Businesses focus on providing a streamlined ordering process, allowing buyers to order products in bulk, manage their inventory and track orders in real-time. B2B eCommerce platforms can offer customization features like tailored pricing for bulk orders, easy reordering options and integration with inventory management systems. B2B examples : Salesforce, Slack, Something Good Studio Wix user and B2B example Something Good Studio 03. Business-to-government (B2G) Businesses in this eCommerce model sell products or services to government agencies. These include a wide range of sectors like cybersecurity, waste management and urban planning. B2G platforms often have robust security features and strict compliance standards to ensure the safety of sensitive information shared between the two parties. B2G examples : FedBid, GovSpend and GovPlanet 04. Consumer-to-consumer (C2C) When two individuals engage in a transaction, rather than business entities, it falls under the category of consumer-to-consumer. Online platforms can act as intermediaries, providing a secure platform for buyers and sellers to connect and complete transactions. It also allows consumers to buy used or refurbished items at a lower price point, making it an ideal option for budget-conscious shoppers. C2C examples : Etsy, ThredUp, Vinted 05. Consumer-to-business (C2B) Consumer-to-business covers services provided by individuals, for businesses. Freelancers, consultants and independent contractors who offer their skills and services to the marketplace often use this structure. Businesses use online platforms to post the projects they need help with, and individuals can bid on those projects, providing services at a competitive price. C2B also includes influencer marketing, where individuals with a large following on social media can collaborate with businesses to promote products or services. C2B examples : Wix Marketplace , Fiverr and Upwork  06. Consumer-to-government (C2G) Consumer-to-government eCommerce involves transactions between individuals and government agencies. Consumers sell goods or services directly to government agencies, including providing goods or services for government contracts, grants or other procurement opportunities. This type of eCommerce is frequently seen in the healthcare industry, where medical equipment or services for government hospitals are purchased from individuals. C2G examples : eHealthTech, Medical Equipment USA and Grants.gov 07. Business-to-business-to-consumer (B2B2C) In this eCommerce model, businesses sell their products or services to other businesses, who then resell them to the end customer. This type of eCommerce can be used in industries like retail , where businesses buy goods from manufacturers and sell them to consumers in their stores. B2B2C can also involve third-party distributors or wholesalers, allowing those companies to reach a wider audience and expand their target base. B2B2C examples : Best Buy and TJ Maxx, Walmart 08. Business-to-administration (B2A) The business-to-administration (B2A) eCommerce model involves transactions between businesses and public administration or government institutions. Companies provide goods, services or innovative solutions aimed at supporting public sector functions such as digital tools for tax filing, e-learning platforms for education or software solutions for government processes. B2A examples : DocuSign for government e-signatures, SAP Public Sector and Government Digital Services (GDS) 5 eCommerce delivery model frameworks In addition to the different types of eCommerce, there are also various delivery models businesses can use to fulfill orders and get merchandise into the hands of purchasers. Each framework has its unique approach to generating income, and businesses can choose which model best suits their goals and target audience. These delivery methods can greatly impact customer engagement and play a role in the overall success of an eCommerce business.  Direct-to-consumer (DTC) Subscription DTC White label and private label Dropshipping Wholesale Direct-to-consumer (DTC) Direct-to-consumer is a popular delivery model where businesses sell their products directly to the end customer without any intermediaries. This method allows businesses to have full control over the production, pricing and marketing of their products, resulting in higher profit margins. It also gives them direct access to customer feedback and valuable data, that allows for better insights into consumer behavior and preferences. DTC examples : Warby Parker and Izzy Wheels Direct-to-consumer (DTC) example and Wix user Izzy Wheels Subscription DTC Subscription DTC eCommerce involves a recurring fee to receive goods or services regularly. Businesses selling consumable merchandise like beauty and grooming products, groceries or curated meal kits can benefit from this approach. Selling subscriptions  offer convenience for customers, as they can enjoy regular deliveries without having to reorder each time. Subscription DTC examples : Casper, Barkbox and Dollar Shave Club White label and private label White label and private label models allow businesses to offer products manufactured by another company under their brand name. With white label, the merchandise is sold to multiple retailers, who then rebrand it as their own. Private label involves selling a unique product created exclusively for one retailer or business. This channel allows businesses to offer a wider range of goods without having to invest in manufacturing. White label and private label examples : CVS Pharmacy (white label) and Target's Up&Up brand (private label) Dropshipping Ecommerce dropshipping  is a type of retail fulfillment business where production, warehousing and shipping are outsourced to a third-party supplier. In this model, there is no need to worry about stocking or fulfilling items personally. Instead, manufacturers or wholesalers ship orders directly to customers. Dropshipping examples : Modalyst, Printful and Vistaprint Get started dropshipping now. Wholesale Wholesale eCommerce involves businesses purchasing products in bulk at a discounted price from manufacturers or distributors and selling them to shoppers at a higher price. This option requires businesses to handle storage, shipping and customer service but allows for more control over the merchandise and pricing compared to dropshipping. Wholesale examples : Costco, BJs Wholesale Cluband Uline  Read more: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace Shopify alternatives  Wix vs Shopify WordPress alternatives eCommerce types trends for the year ahead Agentic Commerce is a potentially significant ecommerce type trend for the year ahead. This involves autonomous agents who actively research, negotiate and execute purchases on behalf of users. At the same time AI makes hyper-personalizatio n  has become the default. AI now builds dynamic, one-of-a-kind interfaces for every shopper, adjusting pricing, search results and content in real-time based on immediate behavioral signals rather than broad segments. Social commerce also has and continues to mature into a video-first ecosystem, where discovery and checkout happen seamlessly within livestreams and entertainment apps, often bypassing traditional websites entirely. How to choose an eCommerce business model Understanding the different types of eCommerce and delivery frameworks is a principal for how to start an eCommerce business . The next step is to dive deeper and focus not only on what type of products or services you offer via ecommerce KPIs but also get to know your audience. By narrowing in on the specifics, this will guide your answer on which type of eCommerce is right for your business.  What are you selling?  Consider the nature and demand for your products and services. For example, if you're selling handmade goods, a subscription model may not be the best fit, as customers may prefer a variety of products rather than receiving the same one regularly. If you're offering digital services or software, a subscription model could provide a steady stream of income.  Who is your customer? Understand your target market and their shopping habits. For instance, if you're selling luxury items to high-end customers, a wholesale or private label model may be more fitting as it allows for control over branding and pricing. If you're targeting budget-conscious consumers, a dropshipping or subscription model may be more appealing.  What are your cost and profit margins? Consider the resources you have available and which approach aligns best with your capabilities. Some types of eCommerce may have lower overhead costs but also result in lower eCommerce profit margins, while others may require significant upfront investments but offer higher profit potential. For instance, a subscription strategy may require regular product restocking and customer service management, while dropshipping may only need an initial investment in marketing and eCommerce website development.  What is your competition doing? Analyze what successful competitors in your industry are doing and whether their approach would work for your business. Additionally, keep an eye on emerging eCommerce technology trends and see if incorporating them into your chosen method could give you a competitive edge. Advantages of eCommerce models From sustainable eCommerce and the rise of AI in eCommerce, the industry is quickly changing the way markets operate. Before plunging into the world of eCommerce, it’s critical to first understand why businesses are turning to this method of selling. Here are some advantages of eCommerce models: Expanded reach Traditional brick-and-mortar locations are limited by their physical footprints and can only attract customers within a certain area. An online store is open at all times and accessible from anywhere in the world with an internet connection. This is an excellent opportunity for businesses to break into new markets without being limited by geography. Reduced overhead costs Running a retail store can be expensive. Rent, utilities and employee wages all add up quickly, making it difficult for small businesses to compete. In contrast, eCommerce stores have reduced overhead costs since there is no need for a physical storefront. Additionally, digital marketing strategies are usually less expensive than traditional advertising methods. With less operating costs, eCommerce businesses can often offer lower prices to consumers while maintaining profitability. Enhanced customer experience With eCommerce models, shoppers can receive a more personalized shopping experience compared to traditional shopping methods. Online businesses can track customers’ browsing and purchasing histories to make better product recommendations and offer promotions tailored to their interests. Providing personalized customer experiences helps build loyalty, which can lead to repeat business. Improved inventory management Brick-and-mortar stores often face the challenge of properly managing inventory turnover . This can lead to either out-of-stock products or excess inventory, both of which can be expensive and hurt the bottom line. In contrast, eCommerce models allow businesses to better manage their inventory levels. With real-time inventory tracking systems, businesses can quickly restock popular goods and reduce inventory levels on slower-moving items. Learn more: Ecommerce tools , eCommerce merchandising strategies Disadvantages of eCommerce Ecommerce has truly transformed the way people shop and conduct business. As with any system, it's important to be aware of limitations when considering setting up an eCommerce business. Technology dependence : Ecommerce heavily relies on information and communication technologies, which makes it vulnerable to disruptions. Be aware of the potential risks and take necessary measures to ensure a smooth online shopping experience. Regulatory issues : Currently, there is a lack of adequate laws and regulations governing eCommerce activities, both nationally and globally. It is crucial for policymakers to address this gap and establish comprehensive frameworks to protect consumers and foster trust in online transactions, also to facilitate the growth of international ecommerce . Shipping delays : Customers may have to wait longer for their products to arrive, or there could be issues with delivery, such as damaged items or lost packages. This can result in customer dissatisfaction and a negative impact on the reputation of the business. Product experience:  When shopping online, some consumers may feel hesitant to make a purchase without being able to physically examine the products beforehand. Providing detailed product descriptions, high-quality images and customer reviews can help alleviate these concerns and enhance the overall shopping experience. Security concerns : In the digital age, security threats such as hacking and data breaches are a concern for online transactions. It is essential for eCommerce platforms to implement website security  measures, such as encryption and secure payment gateways, to safeguard customer information and instill confidence in online shoppers. Learn more: How do you make a website ? Types of eCommerce FAQ Which types of eCommerce businesses are successful?  The success of an eCommerce model depends on various considerations, including the niche, target market and execution of the business. The key lies in choosing the right model to align with your business goals and cater to your customers' needs.  What hosting company should I choose for my eCommerce store?  When selecting a hosting website , consider factors like uptime reliability, website speed and performance, security features and customer support. Cloud-based platforms like  Wix for eCommerce  make setting up your store easy.  How do I start an eCommerce business?  Starting an eCommerce business involves several essential steps including market research, setting up a website, sourcing products or services, marketing and promoting your store. Is eCommerce a profitable business?  Ecommerce continues to thrive as a lucrative industry, with many businesses seeing significant success and profits. Proper planning, strategic decision-making and adaptation to market trends can increase your chances of running a profitable eCommerce store. First, learn how to sell online, then go build a website to get your business started.  What's the difference between vertical and horizontal ecommerce? Vertical ecommerce focuses on selling products within a specific niche or industry (e.g., only selling beauty products — often meaning greater depth of expertise and tailored customer experiences. Horizontal ecommerce offers a wide range of products across multiple categories (e.g., Amazon). While less specialized, horizontal models can capture a larger market share. su What is re-commerce and how does it differ from traditional ecommerce? Re-commerce, or reverse commerce, focuses on the buying and selling of previously owned or used goods. Unlike traditional ecommerce, which typically deals with new products, re-commerce platforms promote the resale of goods, promoting sustainability and circular economy principles. Examples include ThredUp for clothing or BackMarket for electronics. comv What is conversational commerce and how does it enhance the online shopping experience? Conversational commerce integrates messaging apps, chatbots or voice assistants into the shopping process. It allows customers to interact with businesses in real-time, ask questions, get personalized recommendations and make purchases through chat interfaces. It's particularly effective for complex products or services that may require additional explanation or guidance. What is collaborative commerce (c-commerce) and how is it different from traditional ecommerce models? Collaborative commerce involves multiple parties working together in the ecommerce process. This can include partnerships between businesses, integration of customer feedback into product development or peer-to-peer marketplaces. Unlike traditional models where businesses operate independently, c-commerce emphasizes shared resources, co-creation and community involvement. Examples include crowdsourcing platforms, peer-to-peer lending in fintech, or businesses collaborating on limited edition products.

Turn your ideas into a website you love with Wix →   How to create a landing page starts with clarity: one page, one goal and a clear next step for visitors. A strong landing page helps you collect leads, build interest and move people closer to becoming customers. With Wix's AI landing page builder , you can choose from customizable landing page website templates  to create a focused page that looks professional and feels easy to manage. With a free website builder , you can quickly build a landing page that turns visitors into leads. Creating a landing page should be simple. Wix is a website builder that helps you design and launch a clean, focused page step by step, so you can share your idea and start collecting interest. Ready to try it out? Start building your landing page for free today. TL:DR: how to create a landing page A landing page is a single page built to boost conversions by focusing visitors on one clear action. It works best with a clear goal, simple design, persuasive copy, visuals, social proof and a standout call-to-action. You can build one quickly with templates or AI tools, then test, track and promote it through ads, email, SEO or social media to maximize results. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a single web page made for a specific marketing or advertising purpose. It’s where someone lands after clicking a link in an email, social post or ad. Unlike a regular website that has lots of pages and goals, a landing page focuses on just one thing—like signing up for a newsletter, downloading a guide or making a purchase. By keeping the page simple and removing distractions, it guides visitors straight to that action, making it easier to turn clicks into leads, sales or signups. Landing page purpose A landing page exists to get one thing done—like capturing leads, making sales, promoting events, growing subscriptions or collecting feedback. Marketers, small business owners, startups and app creators use them when launching products, running ads or testing ideas. The table below breaks down these goals and shows practical tips for making each landing page action work. Marketing goal How a landing page helps Tips to make landing pages work Generate leads Turns visitors into potential customers by collecting emails or contact info Keep forms short and simple, offer a freebie or incentive, place forms at the top, use clear text to explain benefits Drive sales Focuses attention on a single product or offer to boost purchases Use benefit-driven headlines, bold CTA buttons, show reviews or testimonials, add urgency with limited offers Promote events Gets people to sign up for webinars, workshops or launches Clearly state date, time and benefits, use countdown timers, simplify registration, highlight speakers or perks Build brand trust Shows credibility through testimonials, case studies or client logos Display real customer stories, trusted logos, awards or certifications, keep the design clean and consistent Grow subscriptions Encourages newsletter, course or membership signups Offer exclusive content, keep the message clear, place CTA where it stands out, avoid distractions Test ideas Validates new products, offers or campaigns Try A/B testing for headlines, images and CTAs, track clicks and conversions, see what messaging works best Build awareness Introduces your brand, product or service to new audiences Keep messaging simple, use strong visuals, highlight key benefits, limit navigation to keep focus Recruit members Drives signups for communities or programs Show benefits of joining, add testimonials, make steps easy, use urgency if it fits Get app downloads Pushes visitors to download a mobile or desktop app Highlight app benefits, show screenshots or demos, link directly to download, use strong CTA like “Download Now” Run promotions Shares discounts, coupons or limited-time offers Use urgency with countdowns, highlight savings, make CTA prominent, emphasize the offer visually Encourage referrals Gets users to share with friends or refer others Offer rewards or incentives, make sharing simple, show how sharing benefits everyone Gather feedback Collects insights from users to improve products or campaigns Keep surveys short, use clear questions, offer small rewards, make it easy and visually clear to respond How to create a powerful landing page in 13 steps Ready to bring your ideas to life with a high-converting landing page? Launching a product, collecting leads or building brand awareness all starts with a landing page that grabs attention and drives action. Follow these simple steps to create a page that looks great and delivers results. Define your landing page goal Choose the best platform Select the perfect template Craft a headline that grabs attention Write copy that converts Design for simplicity Create irresistible action-driven CTAs Use visuals strategically Add social proof Optimize for mobile Track performance and measure Test and optimize Promote your landing page 01. Define your landing page goal What do you want visitors to do when they arrive? Signing up for a newsletter, making a purchase or downloading an ebook—having a focused goal helps shape your design and messaging. The more specific you are, the easier it is to create copy and visuals that drive action. For example, if you're aiming for webinar registrations, your call-to-action should highlight the benefits of attending. Understanding your visitors' journey is just as important. By identifying their pain points or needs, you can present your offer as the solution. This clarity in purpose not only shapes your content but also ensures your landing page aligns with what your audience expects, making it easier for them to take action. 02. Choose the best platform If you know your way around code, you can create a landing page with HTML and CSS for full control over the design. If you want something faster and simpler, platforms like Wix offer great-looking templates that are easy to use. These tools save you time, so you can focus on your content instead of worrying about the technical stuff. Don’t forget to pair your landing page with a strong domain name  that represents your brand and makes it easy for people to find you. Choose a platform that fits your skills and the features you need to get the best results. You can even start with a free landing page  to keep costs down while you build and test your idea. 03. Select the perfect landing page template Templates save time and make your page look professional but not all templates are the same. Choose one that suits your goal and audience. For example, if you’re promoting a product, go for a landing page template  that clearly highlights images and features. Templates for lead generation often include fields for email sign-ups so picking one designed for your purpose will make things easier. Once you’ve chosen a template, customize it to stand out. You don’t want your landing page looking like everyone else’s so adjust fonts, colors and images to match your brand. Even with a pre-designed template, adding personal touches helps your page connect better with your audience and support your marketing  strategy. Alternatively, you can test drive some of the best AI landing page builders  for fresh designs and conversion-optimized copy. What to include on a landing page: Use a clear headline and supporting subheadline, visuals that show your offer, benefit-focused copy, a bold call-to-action and social proof. Keep forms short and add extras like FAQs or guarantees to boost conversions. 04. Craft a headline that grabs attention Your headline is the first thing visitors see, so it needs to grab attention and be clear. Share the value of your offer in a way that’s specific and easy to understand. Instead of something generic like “Welcome to Our Website,” try a benefit-driven approach like “Double Your Leads with Our Free Tool.” It quickly shows what visitors gain by staying on the page. Keep your headline bold, simple and easy to read for a strong first impression. Adding urgency or exclusivity can make your headline even more effective. Phrases like “Limited Time Offer” or “Only 24 Spots Left” encourage visitors to act fast. Pair your headline with a subheadline that supports your message and offers just enough detail to keep readers interested without overwhelming them. 05. Write copy that converts: focus on benefits When writing landing page copy, focus on how your offer benefits your audience instead of just listing features. For example, instead of saying “Our product is easy to use,” try “Get started in minutes without any training.” Or instead of “We offer fast delivery,” go with “Receive your order in as little as 24 hours.” Keep it short and easy to skim by using short paragraphs or bullet points. Most visitors skim landing pages, so make sure your main message is clear and stands out. Show how your product solves a problem, why it’s worth their time and what they should do next. And finally, use clear calls-to-action to drive clicks and get conversions. 06. Design for simplicity: less is more A cluttered landing page can distract visitors and hurt conversions. Keep the design simple and focused on the goal. Use white space to make the page feel open and easy to navigate. Stick to a minimalist color scheme that fits your brand and pick fonts that are easy to read on any device. Avoid adding too many images or elements that fight for attention—every design choice should have a purpose. Simplicity also applies to navigation. On a landing page, get rid of unnecessary links that could pull visitors away from your main goal. The design should naturally guide them toward the call-to-action without overloading them. A clean, clear layout makes the experience better and helps visitors stay focused on converting. 07. Create irresistible action-driven CTAs A strong call-to-action (CTA) is crucial for encouraging visitors to take the next step. Use clear, action-focused language like "Get Started Today" or "Claim Your Free Trial" to guide them. Make the CTA button stand out by using a contrasting color that grabs attention. Think of it as the “finish line” of your landing page so it should be bold and easy to spot. Place your CTA where it’s most effective. On longer pages, add it at the top, middle and bottom so users can click no matter where they are. A clear, compelling CTA creates urgency and motivates visitors to act quickly and confidently. 08. Use visuals strategically: show, don’t just tell Visuals can make your landing page more engaging by sharing information quickly and in a way that sticks. High-quality images or videos showing your product or service in action help build trust with visitors. If you’re selling an online course, include a quick video of the course in action or real student testimonials to highlight its value. Make sure your visuals match your brand and message. Skip generic stock images that feel distant and go for authentic, relatable visuals your audience connects with. Optimized images also keep your landing page loading fast—no one likes waiting around. 09. Add social proof Social proof is a great way to encourage visitors to take action. Adding testimonials from happy customers or sharing positive reviews shows that others trust your product. When people see real examples of others benefiting from your offer, it builds credibility and reduces doubts. Use names, photos and specific details about the results your customers achieved to make testimonials feel more real. You can also include media coverage, awards or certifications to boost credibility even more. This kind of proof reassures visitors and helps them feel confident about choosing your product or service. The more proof you provide, the easier it is for people to trust what you’re offering. Landing pages can be short or long depending on what you’re offering. Mini and short pages work well for quick signups or downloads. Medium pages give more room to explain products or services with benefits and visuals. Long pages are best for detailed or high-value offers with testimonials, FAQs and multiple CTAs. 10. Optimize for mobile With most web traffic coming from mobile devices, it’s important to make sure your landing page looks and works great on smartphones and tablets. Keep text easy to read without zooming and make buttons big enough to tap without frustration. Test your landing page on different devices to confirm everything—from images to CTAs—displays properly. Slow load times or tricky navigation can drive users away fast. Your layout should be responsive, adjusting automatically to different screen sizes. Skip complex features like hover effects that don’t work on touchscreens. A fast, smooth mobile experience keeps visitors engaged and boosts conversions. 11. Track performance and measure Tracking performance is crucial for improving your landing page over time. Integrate analytics tools like Google Analytics to monitor important metrics such as bounce rate, conversion rate and user behavior. By understanding how visitors interact with your page, you can make informed decisions on where to optimize. This data will tell you what’s working and what’s not, allowing you to tweak your page to improve results. In addition to Google Analytics, you can set up tools like Facebook Pixel for more advanced tracking especially if you’re running ads. This helps you monitor conversions and retarget visitors who didn’t convert the first time. By setting up tracking early, you’ll gain valuable insights that guide future optimizations. 12. Test and optimize The work doesn’t stop after your landing page goes live—testing and improving it is crucial for success. A/B testing is a smart way to compare different versions of your page to see what performs better. Try testing headlines, CTA buttons or images to figure out what drives results. Small tweaks can make a big difference in boosting conversions over time. Optimization is an ongoing process, so stay active. If some elements aren’t working, use data and user feedback to make updates. Refresh your copy, adjust the design or move CTAs to keep your page effective and engaging. Always be on the lookout for ways to improve and stay ahead. 13. Promote your landing page Once your landing page is live, it’s time to bring in traffic. Use paid ads on platforms like Google, Facebook or Instagram, email campaigns and SEO to reach your audience. Focus on where they spend their time for better chances of attracting the right visitors. Don't forget about organic traffic too. Share your landing page on social media, include it in blog posts or use other content marketing efforts to grow your reach. A mix of paid and organic strategies helps your landing page get the visibility it needs to turn visitors into leads or customers. How to make a landing page with AI Looking for a fast and easy way to create a great landing page? AI makes it simple to build a high-converting page in minutes—no design or coding skills needed. Just share your business type and goals, and the AI will craft a custom page with tailored copy, images and features. Access Wix's AI website builder Choose a landing page Chat with AI, share your business type and goals The AI website builder will create your landing page for you including the copy, images. and widgets Landing page optimization Once you've created your landing page and start using, it at some point you'll need to analyze how well it is working — and how it can be optimized to work better. There are three main ways to optimize landing pages with analytics and data. They are —associative content targeting, predictive content targeting and consumer directed targeting. All three methods involve ways of delivering dynamic landing page content to users based on certain criteria. For example, associative targeting content uses generic parameters, such as a user's location, to deliver specific content designed for them based on their location. Predictive content targeting or active targeting as its sometimes also known as, delivers dynamic landing page content based on a user's past actions on a site, and aims to predict their future behavior or potential to convert based on this. Landing page resources Take a look at this article for more landing page best practices . Strengthen your online presence with our extensive ebook on how to create a landing page. What are landing pages good for? In online marketing, landing pages  are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your online store , to subscribing to your mailing list, or countless other actions. Whatever it is, there should be just one, clearly-defined CTA (call-to-action) .As opposed to a full-blown professional website, a landing page is a single web page with a highly specific target: getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success when it comes to your conversion marketing and when starting a business . Landing pages came about in 2003 , developed by the IT department at Microsoft in response to disappointing sales of their Office software at the time. Since then they have developed into a key part of many businesses digital marketing strategies. Generally, there are two main types of landing page s  used - reference and transactional. Reference pages are designed to provide targeted information about a specific product or service, without any of the other distractions found on website pages. A transactional page aims to move visitors to take action, from a CTA, usually by submitting their email address through a form. Learn more: Website vs landing page , Mobile landing page examples What does this actually mean? In terms of content, the landing page has one simple message  to convey. It promotes the desired action and sticks to explaining the benefits of performing this action. The design of the page needs to focus on supporting this objective  and nothing else. This also means that the website design  should be clean and simple, so as to ensure a smooth browsing experience and not to compete for the viewers’ attention. It should also be synced with your brand identity, from the favicon and icons used, to the colors and messaging. The ultimate goal of a landing page is to make site visitors click . Both the design and the text of the page need to reflect that, so make sure that all buttons are labeled with clear microcopy and that they stand out against the page’s background. The anatomy of a landing page , as its name may suggest, is made up of one single page . You can divide it into separate sections, but you should stick to just one page that preferably isn’t too long. Headers, subheaders, buttons and images need to represent the page’s message in a powerful and effective way , while ensuring that all elements remain cohesive. Check out this selection of best landing page examples  for inspiration.    Unless you’re planning on designing your landing page from scratch, make sure you’re using a professional landing page template . This will help ensure that your LP doesn’t only look good, but also has a strong visual hierarchy that instantly leads your visitors exactly where you want them most. You can start with this simple yet effective free template , which you can customize to suit your brand’s needs. You can also use a one page website builder  to build your landing page from scratch. How do landing pages actually work? In order for a landing page to fulfill its purpose, you first need to drive traffic to it. This can be done in a few different ways: Use the power of email marketing  to send the landing page to your subscribers via email. Post a link to your LP on social networks like Instagram or Twitter as part of your social media marketing (with or without paying for an ad campaign). You can also use a  link in bio tool  such as Hopp by Wix in order to generate more engagement towards your LP. Add a link to the LP within a blog post. If you don’t already have one, this can be a good opportunity to start a blog.   Optimize your landing page for search engines, by implementing advanced SEO features  that can help boost your chances of getting found by organic (non-paid) search. Create a PPC ad campaign on search engines for advertising purposes and link to the landing page. These are all good methods to drive traffic to your landing page but then you need to think about where to send visitors once they’ve clicked on your page. As mentioned earlier, the ultimate goal of a landing page is to get viewers to click but where is that click taking them? Will they be redirected to a shopping cart? An online form? An inner page within your company’s main website? To your actual website's homepage? Think carefully about the next step and create an easy path for viewers to get there with a single click. Landing page example for inspiration Here’s an example of a powerful landing page that we created. For more inspiration, check out these landing page examples , as well as Wix’s Landing Pages board on Pinterest . Subscribe to the Wix blog  for a weekly dose of fresh website design tips and trends. What to keep in mind when creating a landing page Ready to improve your online presence with a powerful landing page? Browse through these best landing page templates , designed specifically to help you generate clicks. Choose the theme or design that best relates to your field and add in your own images, text and links. If you wish to create a landing page from scratch, be sure to check out some the best landing page builders  to help you get started. Here are the main points to keep in mind when creating a landing page: Define your goal.  Pinpoint what you want your LP to achieve and stay consistent throughout every detail of your site. Create visual hierarchy.  Decide which elements are the most important and make them stand out. Generate action with a CTA. Make it clear to your LP visitors what they should do. These call-to-action examples  will give you a solid starting point. Craft a captivating design.  Engage your site visitors with an eye-catching design that will make them want to click and discover more. You should also opt for a strategic layout. As Emannuel Schwab, Creative Acquisition Manager at Wix, explains, “Most visitors don't scroll all the way to the bottom of a landing page. To make this marketing tool more effective and create the best user experience, place your design and content above the fold." Write killer copy.  Keep your text succinct and informative, with enticing headers that will give your visitors a reason to read on. Don't be afraid to include testimonials here from already satisfied users or customers. Choose the right images.  Set the tone and charm your visitors with impactful visuals. They can also help illustrate what it is that you’re all about. Highlight the value.  Let people know how clicking on the CTA, or other landing page metric , will benefit them. What will they get out of it? Craft and consider the impact of your value proposition. Go for the hard sell.  Don’t be afraid to be direct. Remember, you’ve created an LP for a reason, so go for it. Be bold with your unique selling proposition . How to create a landing page FAQ Do I need a website to create a landing page? Not necessarily, no. You can consider making a one page website as an alternative. Consider your current and future site needs, for example, if you anticipate needing more landing pages in the future it might be worth creating a site to start anyway. How do you create a landing page for beginners?   Creating a landing page is easy with drag-and-drop builders and AI-powered tools. Pick a template, add compelling copy, images and a clear call to action (CTA). Keep it clean, mobile-friendly and focused on driving conversions to make it work. What's the most cost effective way to build a landing page? The cheapest way to create a landing page is to use free website builders like Wix. These platforms offer basic features at no cost, allowing you to create a simple landing page with a custom domain. Alternatively, you can use HTML and CSS to code a landing page yourself. Using a developer to do so is also an option if your budget allows. Can I create a landing page without a website? Absolutely. You can create a standalone landing page without a full website. Platforms like Wix let you quickly build and publish single-page sites for promotions, lead generation or events. Host it on their subdomain or connect it to your own custom domain. How much does a simple landing page cost?   A basic landing page can cost anywhere from $0 to $500 depending on the platform and how much customization you need. DIY tools often offer free plans, but hiring a designer or developer for a custom page can increase the price. Don’t forget to budget for things like premium templates, custom domains or marketing tools. What app can I use to create a landing page?    There are plenty of apps to help you build landing pages like Wix, Unbounce, Leadpages and Instapage. Many platforms offer drag-and-drop editors, AI design tools and features designed to boost conversions. Choose the one that best fits your budget, design goals and integrations. Do I need a domain for a landing page?   Not necessarily. Most landing page platforms offer a free subdomain, but using a custom domain looks more professional and helps build trust. If you're running ads or collecting leads, it's definitely worth it. Can I build a landing page for free?   Yes, many website builders let you create landing pages for free. Platforms like Wix, Mailchimp and Carrd offer free templates and hosting, though they might include branding or have limited features. For a more polished look and extra tools, you can upgrade to a paid plan.

Your business ideas deserve a website, secure your domain →   Starting an AI business can feel overwhelming with so many directions to explore and choices to make. It’s challenging to find the right idea, gather quality data and build something truly valuable without getting lost in the complexity. But these challenges come with exciting possibilities. AI is transforming industries, from personalized healthcare to smarter marketing and efficient logistics, opening doors for innovative startups to make a real impact. More businesses leverage AI  every day to solve problems in fresh ways. If you’re ready to start a business  that stands out and grows with the future, this guide offers practical AI business ideas to help you get there. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. TL;DR: best AI business ideas Businesses now use AI   to deliver smarter personalized solutions across industries like healthcare, marketing, smart homes, transportation and more. From AI virtual assistants and content creation tools to recruitment platforms, finance apps and security systems, AI helps companies solve real problems, optimize processes and offer unique value. To succeed, focus on quality data, target a clear niche and build tools that improve customer experience. Popular AI business ideas include personalized nutrition plans, autonomous transport features, generative media platforms, AI-powered marketing agencies and AI-driven education or ethics tools. If you’re wondering how to make money with AI , there’s plenty of room to build profitable ventures that leverage this technology as AI spending grows. AI business sectors Common AI applications How you make money Customer service & productivity Chatbots for answering questions, virtual assistants, email sorting apps Setup fees, subscriptions Content creation & marketing AI tools for writing blogs, marketing agencies using AI for ads, social media trend analyzers Monthly plans, retainers Smart home & transportation Smart thermostats, lighting automation, parking assistance, delivery fleet navigation Device sales, licensing Healthcare & wellbeing AI for analyzing medical scans, personalized diet plans, health risk prediction Licensing, service fees Recruitment & HR Resume screening, job matching platforms, interview scheduling bots Subscriptions, per-hire fees Business operations & logistics Customer management systems, inventory tracking, shipment automation SaaS subscriptions Security & moderation Cybersecurity threat detection, fraud prevention, AI content moderators Licensing, managed services Creative media & design AI tools for creating logos, generating art, video editing assistants Subscriptions, usage fees Finance & legal Budget tracking apps, investment risk scoring, AI contract generators Subscriptions, commissions Education & ethics Online AI training courses, fairness auditing tools for AI models Course fees, consulting Agriculture Crop monitoring with drones, smart irrigation systems, pest detection Product sales, consulting What is an AI business? An AI-based company leverages artificial intelligence in its business operations  to provide unique value to its customers. This includes all kinds of businesses, from large corporations using AI to improve their decision-making to startups creating smart home management systems. Examples of AI businesses include: Tesla:  The automotive and clean energy company uses AI in its advanced driver assistance functionality— Autopilot . Netflix:  The video streaming giant relies on AI to personalize content recommendations for its users.  Spotify:  The digital music service employs AI for its Autoplay, music recommendations and personalized playlists .  Stitch Fix:  This ecommerce clothing store uses AI to analyze user-submitted style profiles, provide personalized clothing recommendations  and incorporate customers’ feedback to tweak its suggestions.  13 best AI business ideas AI-powered virtual assistants and chatbots AI content creation businesses AI-based marketing agencies AI personal productivity agents and workflow automation apps AI model training platforms and data labeling services AI smart home management startups Healthcare startups Autonomous transportation businesses Generative media platforms AI customer relationship management systems AI human resources recruitment platforms AI business operations and logistics AI social media promotion businesses Security AI businesses Agriculture AI innovations AI-powered recommendation engines AI-powered design tools AI finance and investment tools AI legal assistant services AI moderation and content filtering bots AI education and training platforms AI ethics and auditing services 01. AI-powered virtual assistants and chatbots AI assistants and chatbots handle customer questions, book appointments, manage orders and qualify leads—all without human help. Businesses use them to respond faster, reduce workload and stay available around the clock. You can build a business creating bots for specific industries like eCommerce, real estate or healthcare. Focus on bots that are easy to train, work across websites or scheduling tools and can be tailored to each business's tone. Add value by offering features like lead tracking, performance insights or multilingual support. There are several ways to earn—one-time setup fees, monthly plans for updates and monitoring or even a self-service builder clients can subscribe to. Most businesses want automation but don’t know how to start. If you make it simple and effective, there’s strong demand. 02. AI content creation businesses AI-driven content tools are still in high demand—especially when they support the creative process rather than try to replace it. You can build AI products that help businesses write faster and publish better content, especially when starting a blog or scaling one. Ideation : Help generate blog topics, outlines, examples and supporting data to speed up research and planning. Branding : Assist businesses in refining their messaging across websites, emails and blog posts to stay consistent and clear. Editing : Build tools that check for readability, structure, tone and grammar—helping shape stronger content ready for publishing. You can also offer AI translation tools that focus on transcreation—adapting blog content for different cultures and languages while preserving intent and voice. For businesses expanding globally, direct translation isn’t enough. They need content that feels local. Learn more:  Create a website Use AI to build your website 03. AI-based marketing agencies You can establish an AI-based marketing agency that leverages advanced data analytics . By analyzing demographic information, browsing behavior, purchase history and social media interactions, you can develop optimized marketing strategies .  With AI, you can help businesses connect with individual customers on a one-to-one level by analyzing customer data in real time. Beyond that, you can identify influencers who are the best fit for particular businesses to promote their services across social media.  Additionally, you can set up AI tools to monitor search engine results pages (SERPs), search trends and Google Search Console (GSC) keywords to suggest adjustments for clients’ search engine optimization  (SEO) strategies.   Learn more:   How to sell online How to make money online 04. AI personal productivity agents and workflow automation apps AI can handle repetitive tasks so people can focus on what matters. You can build tools that manage schedules, sort emails, organize to-do lists or summarize long documents in seconds. These types of agents act like digital assistants that actually get things done. There’s also demand for AI that automates team workflows—like generating meeting notes, tracking project updates or sending reminders. You can target specific roles or industries, or create flexible tools that individuals and small teams can set up without help from IT. Offer this as a paid app, a browser extension or a subscription-based platform. If it saves time and removes friction from daily work, people will pay for it. 05. AI model training platforms and data labeling services AI models are only as good as the data they learn from. You can build a business that helps companies train custom models by providing clean, well-labeled data or tools to manage the entire training process. Some teams need full-service support—data collection, labeling, quality control and model fine-tuning. Others just need a platform where they can upload data, manage annotation tasks and monitor model performance in one place. You can also offer human-in-the-loop services for edge cases or specialized industries like healthcare or law. As more businesses want tailored AI solutions, the need for accurate, domain-specific training grows. 06. AI smart home management startups Another option is to provide a personalized home automation experience. Instead of relying on scheduled routines, an algorithm can analyze user behavior and preferences over time to adjust the thermostat, tweak lighting settings for preferred activities (e.g., watching TV, reading books or cooking) and play appropriate music.  You can also offer an AI-based functionality to optimize the energy usage of the house by controlling heating, cooling and lighting based on occupancy patterns and weather forecasts. 07. Healthcare startups The healthcare space has plenty of room for AI-driven solutions. You can build tools that help providers analyze health records, lifestyle data and environmental factors to spot risk patterns and flag early signs of disease. This kind of insight helps doctors offer faster, more targeted care. You can also work on AI that interprets scans like X-rays, MRIs and CTs. With the right medical image data, your product can speed up diagnosis, improve accuracy and reduce pressure on specialists. There’s also growing demand for personalized care outside the clinic. You can build an AI platform that generates nutrition plans based on health data, personal goals and lifestyle choices. It can adapt over time using user feedback, offering smarter food recommendations that support long-term health. 08. Autonomous transportation businesses While big players are pushing full self-driving tech, there’s still plenty of room to build focused, real-world solutions. You can create AI tools that handle specific challenges—like auto-parking systems for busy cities, driving assistance for delivery fleets or smart navigation for public transit. Instead of chasing full autonomy, focus on narrow features that solve problems now. Transit systems, logistics companies and urban planners are all looking for ways to reduce accidents, improve efficiency and cut costs. If your product makes one part of the driving experience safer or smarter, it’s worth building. 09. Generative media platforms Generative AI is opening new ways for creators to work faster and explore more ideas. You can build a platform that supports artists, animators or content teams by helping them turn rough concepts into usable drafts, streamline revisions or speed up production timelines. Focus on tools that serve real needs—like turning written prompts into draft visuals, auto-generating color palettes or creating reusable design assets. You can also add features for editing layouts, adjusting style variations or generating animation sequences frame by frame. Monetization can come from paid templates, usage-based pricing or offering creative teams access to private, brand-safe AI models. Many professionals don’t want to replace their process—they just want to move quicker. If your platform saves time without compromising creative control, there’s strong demand. 10. AI customer relationship management systems Traditional CRMs store data—AI-powered CRMs use it to drive smarter decisions. You can build a platform that analyzes customer behavior in real time, predicts buying patterns and suggests when and how to engage with leads or existing customers. Go beyond basic personalization. Use AI to segment audiences dynamically, trigger campaigns based on user actions and prioritize high-value leads. You can also integrate chat-based assistants that guide customers through purchases, answer product questions or recommend services based on past behavior. To add more value, offer integrations with sales tools, email platforms or booking systems. Businesses want automation that actually moves the needle—if your CRM helps them sell more with less manual effort, it's an easy sell. 11. AI human resources recruitment platforms Build a recruitment platform that uses AI to review resumes, assess skills and match candidates to the right jobs. This helps companies find better fits faster and reduces bias in hiring. Add chatbots to handle interview scheduling, send reminders and answer common questions any time. You can also include AI-powered tests to screen skills and tools that analyze video interviews to evaluate communication. Make sure your platform connects easily with existing HR systems to keep hiring smooth. If your AI saves time and improves hiring quality, businesses will pay for it. 12. AI business operations and logistics Build AI platforms that streamline critical business functions like supply chain management or inventory tracking. Use predictive analytics to forecast demand and avoid stockouts or overstocking. Automate routine workflows such as order processing, supplier communication and shipment tracking to save time and reduce errors. Your system can also analyze spending patterns and optimize budget allocation , helping companies invest wisely and cut unnecessary costs. Real-time dashboards and alerts give managers the data they need to make quick decisions and adjust plans on the fly. 13. AI social media promotion businesses With Gen Zers constantly driving new trends, it can be difficult for businesses to stay in the loop. You can help with AI-based tools that analyze social media data to identify trends, predict viral content opportunities and suggest brand positioning.  Beyond that, you can help companies level up their social media advertising  by using AI to decide the appropriate messaging, ad placements and target audience. 14. Security AI businesses You can develop digital security solutions that detect potential cybersecurity threats to networks and data systems. Similarly, you can set up a data-driven fraud detection app.  On the other hand, if you’re more interested in offering physical security, you can work on AI-based surveillance systems to analyze video feeds in real time to identify suspicious behavior and alert security personnel.  15. Agriculture AI innovations With climate change becoming a noticeably bigger problem, you can use sensors, drones and AI algorithms to monitor crops, environmental conditions and soil data to develop intelligent farming solutions.  As a result, you can help agriculture businesses optimize pesticide and fertilizer usage and irrigation. Plus, you can use the data you gather across different farms to inform planting and harvesting schedules.  16. AI-powered recommendation engines AI recommendation engines help businesses deliver personalized suggestions that keep customers engaged and boost sales. You can build tools that analyze browsing history, purchase patterns and user preferences to recommend products, content or services tailored to each individual. These engines can work for eCommerce sites, streaming platforms, news outlets and more. By showing relevant options, businesses improve customer satisfaction and increase repeat visits. Focus on creating easy-to-integrate solutions that update recommendations in real time. Adding features like A/B testing and performance analytics helps clients see what works best and fine-tune their approach. 17. AI-powered design tools (automated branding, web and UX design) Build AI tools that help startups and small businesses create logos, pick colors and generate website layouts fast. These tools save time and let companies develop a consistent brand look without needing a full design team. You can also offer UX design features that suggest user flows, button placements and content layouts based on proven patterns. This cuts down on guesswork and speeds up the design process. Your AI tool helps look professional from the start without the hassle. 18. AI finance and investment tools Track spending in real time and flag unusual charges with an AI tool that suggests smarter ways to manage money based on personal goals. Include features like automatic tax estimates, regular budget check-ins and risk scores for investments. Pull data from multiple accounts—bank, credit cards, loans—and create one clear financial overview. For investors, use AI to watch earnings calls, track price changes and analyze news to spot trends early. Add portfolio simulators so users can see how market shifts affect their returns. 19. AI legal assistant services Create an AI tool that helps users generate solid contracts by answering a few simple questions. Add auto-fill suggestions, real-time error checks and clear explanations for legal terms. Let users upload documents to find missing parts, conflicting clauses or odd wording. Include version tracking so businesses can compare contract drafts side by side. Offer templates tailored to different regions and industries. Make it easy to connect with e-signature services, calendar reminders for deadlines and AI alerts for renewals or compliance. 20. AI moderation and content filtering bots Moderation bots can do more than flag keywords. Train them to understand context so they can catch subtle harassment, coded hate speech or misleading content. For example, an AI bot on a gaming forum could learn that certain slang terms, while harmless elsewhere, are often used to bait or provoke in that space. Use machine learning to adapt to niche communities—like recognizing region-specific political references on news sites or identifying misinformation trends in health-related groups. Give platforms flexibility to fine-tune filters based on their community’s tone. Let moderation teams see severity scores, quick summaries and visual flags for things like deepfakes in group chats or graphic images on livestream platforms. Add tools for real-time action—such as muting a user mid-conversation in a live session or auto-hiding comments until reviewed. 21. AI education and training platforms (teaching people to use/build AI) Build a platform that teaches AI by doing. Let people learn through simple projects like chatbots, recommendation engines or image tools. Include easy code editors, step-by-step guidance and voiceovers so non-tech users can follow along. Organize lessons by role—like marketers, product managers or engineers. Offer certifications that employers value and quizzes that test real-world problem solving. Let users pick what to learn based on their job, goals or industry. 22. AI ethics and auditing services Build a dashboard that shows how AI models make decisions. Highlight what factors influence the results, where mistakes happen, and how performance changes across different user groups. Add a tool that traces where training data came from and spots changes over time. You can also create tools that test the model with unusual cases before it goes live. Make the results easy to understand—like short explanations in plain language or fairness ratings. Let teams leave comments, flag problems or suggest improvements directly in the system. What about AI business ideas I can build with ChatGPT or other LLMs? There are a few AI business ideas that you can start and make money with using ChatGPT or other LLMs. Some of the most common and easiest to start right now are: Content creation and editing services: you can use ChatGPT and other LLMs to create and edit content of all types (blogs, marketing landing pages, proposals) for businesses, brands and whoever needs content services. Creating digital products: using LLMs to create templates, images or other resources that you can then sell to companies or individuals is a smart AI business idea. Why start an AI business? For entrepreneurs looking to start a business, there are several attractive reasons to invest in AI. To start, it empowers you to disrupt an industry by offering new, more efficient ways of doing things. Plus, it may help level the playing field against existing businesses with deep industry experience by reducing reliance on accumulated knowledge—and lower the need for higher startup capital .  Since artificial intelligence offers ways to tackle complex problems, optimize irregular systems and detect difficult patterns, AI startups have a high potential for growth and a competitive advantage.  That said, established businesses still hold competitive strengths, such as brand recognition, customer relationships and access to capital.   So, carefully navigate the opportunities AI offers for your own business. How can AI businesses become profitable? Gartner expects AI software spending to increase to $297.9 billion by 2027 . While this growth in the AI market leaves a lot of room for tremendous business opportunities, you’ll still need to identify a profitable, unique idea for your startup .  Here are a few tips for choosing an AI small business idea with great earning potential: Focus on a real problem:  Instead of injecting the power of AI everywhere, use it to solve actual issues based on market research and improve the customer experience.  Prioritize data quality:  Base your AI software around high-quality data that yields valuable insights for users. Zero in on a niche: Instead of being a generalist, focus on a specific use case and offer a tailored solution or certain niche products to sell.  What are some unique AI business ideas to start? Looking for something really out of the box? If you have the tech know how, there are some really unique AI business ideas to consider. Here's just a few of them: AI matchmaking app: Design a matchmaking app that uses AI algorithms to match potential life partners based on compatibility factors. AI talent matching app: Create a platform that uses AI algorithms to match job seekers with suitable job opportunities based on their skills, experience, and preferences. Best AI business ideas FAQ What is the best business to start with AI? Start with a business that solves a clear problem in a specific niche. AI chatbots, content tools or simple automation apps are in demand and don’t need huge investment. Pick something you understand and build around that. Is AI expensive to develop? It depends on what you're building. Training a custom model from scratch is pricey, but using pre-trained models or no-code platforms can save a lot of time and money. You can start lean and upgrade as you grow. Is it legal to make money with AI? Yes, it’s legal as long as your AI follows privacy laws and handles data responsibly. Make sure your tool is transparent and avoids discrimination, especially if it’s making decisions for users. Some industries have stricter rules, so double-check. How to start an AI company with no money? Start with tools that are free or open source and focus on services you can deliver without building complex software. You can test ideas manually, use low-code platforms or team up with a technical co-founder. Accelerators and grants can also help with funding. What are the legal or ethical risks of an AI business? AI can make biased decisions or misuse user data if you're not careful. You’re responsible for building systems that are fair, secure and explainable. Stay up to date with privacy laws and be clear about how your AI works.

They say food is the window to the soul. In the case of Raven Rising, food is also a window to the wider world. “Food is the one language that every single human being on this planet understands,” says Founder and CEO Tammy Maki, who, for the last four years, has been making chocolates specially crafted from ‘global indigenous’ ingredients. Those ingredients run the gamut: lingonberry from northern regions of the globe, seaweeds plucked from the bottom of the ocean, nutmeg from Grenada—even mustard from Western Canada.  “I’ve found ingredients that I’ve never heard of before. Never would have even thought of,” says the Canadian chef. “I've tasted things and it's just like my eyes roll back in my head, I'm just like, ‘oh’—like Homer Simpson with doughnuts. It's just phenomenal.” But unlike Homer Simpson’s doughnuts, Raven Rising’s chocolates and history are complex and, in many ways, unexpected. The first of the surprises starts with Tammy herself: the pastry chef who opened a chocolate shop in her 50s with hardly any experience in chocolate-making.  “At Raven Rising, we blend the world of fine chocolates with the rich traditions of Indigenous cultures.” Ready to create your own success story? Create your eCommerce website with Wix. It started with a midlife crisis “I flopped around for 35 to 40 years.”  Tammy’s referring to the period of her life when she spent 30 years in the electrical trade, following in the footsteps of her electrician father. Her only exposure to pastries at the time: baking all types of cakes—wedding cakes, birthday cakes, anniversary cakes—and pastries out of her kitchen under the guidance of a Betty Crocker cookbook. “And then, in my mid-forties, [I had] my midlife crisis,” she states. “Instead of, you know, starting to date somebody new and buying a Corvette, I went back to school and took baking and pastry arts. And from the second I walked into that classroom, I knew that was where I was meant to be.” Of course, dreams don’t always find us at the best times. Several years after graduating and opening a pastry consulting business, Tammy faced another big obstacle called COVID-19. The pandemic raged. Business stalled. And Tammy moved back home. Eventually, she shuttered her business altogether.  Tammy had a decision to make. What would be her next move? What could she realistically do with the pandemic still wreaking havoc on in-person retail and services?  “Honesty, I looked at Amazon and I went, ‘If they can have an eCommerce [site] that can service the world—for God's sake, why can't I?’”  And so it went: Tammy researched types of businesses  that could satiate her longing to start a business  in indigenous foods and also exist online. She settled on chocolate (“Iike duh, it’s one of the most well-known indigenous ingredients in the world”). Chocolate, she figured, could be easily shipped and infused with diverse ingredients—the latter being an important ingredient to her recipe for success.   The Sixties Scoop roots Every founder’s aha moment looks a bit different. Tammy’s dates back to finding out about her Sixties Scoop background.  Coined by researcher and author Patrick Johnston in 1983, the Sixties Scoop is a period when a series of policies were enacted in Canada that allowed indigenous children to be “scooped up” from their birth families, usually without consent. Between 1951 and 1984, it’s estimated that more than 20,000 First Nations, Métis and Inuit children  were forcibly removed from their homes and adopted into predominantly white, middle-class households.   As Tammy would come to find, she was one of them. “I’m finding out a lot about my Indigenous roots now,” Tammy told Rise in 2020 , when she won the organization’s 2020 Bell Let’s Talk Start-up Award. “But I was adopted into a wonderful Finnish family, and many of my earliest memories are of me and my mother in the kitchen.” Tammy is a member of the White Bear First Nation in Saskatchewan. Today, her confections are designed to reflect her heritage while celebrating the rich traditions of other indigenous communities. A portion of proceeds are also donated to various societies, plus used to support an indigenous student in the Baking and Pastry Arts program at George Brown College.  “The food that I make, the chocolate that I make, the art that I do—it's my story.” An online-first chocolatier  Every bit of Raven Rising’s brand—be it the design of its bonbons or the physical space where Tammy works—is created with intention.  The name, for that matter, honors Tammy’s journey as a founder. “I talked to my friend, and she owns a couple of restaurants,” recalls Tammy. “She said, ‘Oh, you should call it Phoenix Rising [because] you keep rising out of the ashes.’ And I said, well, Phoenix in my culture doesn't hold any significance…but my spirit animal is a Raven. Raven Rising is perfect.”  Now nearing 60 years old, Tammy has weathered her fair share of challenges. Among them: getting fired (which she fondly refers to as a pivotal moment in her career), running two other businesses before Raven Rising, her midlife crisis and figuring out this thing called eCommerce.  “I’ve been a long-time Wix customer,” she mentions. “It’s given me the tools, the resources and the knowledge that there is no way that I would have been able to figure out on my own.” Her website created using the Wix website builder now serves customers across Canada. Through her online store, customers can place orders, purchase digital gift cards or inquire about custom orders. Meanwhile, Tammy often finds herself in the back office of her site, keeping an eye on her email and social media campaigns.  As visitors hail from various channels, she points to Wix Analytics  as being particularly useful:  “It's not like Stephen Hawking speaking science to me. It’s Wix telling me, ‘Oh, this is where all your business is coming from’...It's like a really easy-to-read book and I am not a numbers person, but I can actually understand and break down those numbers, apply them and [know where to focus].”  A long way from retirement  So, what’s next for Raven Rising?  Already the winner of several awards, including the 2024 Extraordinary Female Entrepreneur Award by the Indigenous Tourism Association of Canada (ITAC), Tammy still has a long to-do list.  “I've experienced so much since starting the business that it blows my mind and I'm almost 60 years old,” says Tammy. “Most people [my age say,] ‘Oh, yeah, I'm retiring next week and I gave my notice after 45 years.’ And I'm like, ‘Wow. Here I am four years into this new business and I wanna go everywhere.’” “Everywhere,” according to Tammy, could mean exporting. New chocolate concoctions. Opening up shop in her first nation in Saskatchewan. The sky’s the limit.  “Aside from wanting to do more, I couldn’t imagine not doing this,” she says. “This is my zen.” Read also: The story behind the world's most photographed bookstore   Lessons from Tammy Every story of entrepreneurship  has its own flavor. For Tammy, becoming an entrepreneur  wasn’t so much a choice as it was a natural progression of her interests and talents. That’s not to say it wasn’t tough—as she shares below, there are several key tips she’d impart to others in her shoes:  Take the chances : “Life is full of pivots and challenges and decisions. Every single day there's gonna be some big decisions that you have to make and then there's gonna be small decisions. But sometimes the small decisions are some of the biggest ones that have the most lasting effect, right?” Put your heart and soul into it: “If you're gonna [start a business], don't do it half-a**. Just do it right the first time so you're not revisiting things over and over because if you're a business person, you don't have the time to [correct those mistakes].” Ask for help: “Don't be afraid to look for help because you're gonna need it.” Whether you need guidance on how to create a website  or keeping your finances in order, talk to people who are masters in these fields and can help you get it right the first time. Expect the unexpected, but keep going: “I think as a small business person, you always hope that things are gonna be super smooth…and maybe for some people it is. But for the other 99.99% of us, it's not. There's major peaks and major valleys and you're not [always] sure if you're gonna crawl out of that valley and ever see another peak.” Do your due diligence: “Know your stuff; don't guess. Like [if] you're in the food industry and whether or not it's regulated…understand that if you're selling food, you have to ensure that your consumer is safe…So you need to care about what you're doing, not just be doing it to do it.” Read about our other Upgrade with Wix winners: How this founder created ‘the first hanger worthy of Vogue’ Heroes INN’s epic quest into the world of trading cards

Some things in life are easy to take for granted. Hangers are one of them. When a hanger works well and keeps our clothes snugly in place, then we hardly pay attention to them. But when a hanger fails to do its job and our closets suffer for it—well, then we notice. Angus Willows first noticed his hangers in college. With only 10 hangers to his name, then-19-year-old mechanical engineer student Angus felt the frustration of watching his clothes slip off their plastic rods, or worse, seeing hangers break under the weight of everyday use.  Before long, he found himself putting his engineering hat on—and alas, the first iteration of the Kangaroo hanger was born.  Photo source: Kangaroo Ready to get your own business online? Try Wix's eCommerce site builder on for size. Uncovering the wasteland of hangers  Most of us probably know as much about hangers as we do about kangaroos. In those early days, Angus was about to discover more flaws in the hanger industry than meet the eye. Turns out that the hanger industry is outrageously wasteful. By measure of one internet sleuth , coat hangers of any type (be it wooden, wire or plastic) are not accepted by 99% of local recycling programs.  “I think a crazy number—over 8 billion hangers per year—end up in a landfill,” says Angus. And that’s only an estimate. If you were to google this today, you’d find estimates jumping into the teens if not higher. Or, as one retail blog  eloquently put it, “an amount that could fill the Empire State Building 20 times over.”  What most manufacturers struggle to do these days is find a design and material that are both perfectly priced and perfectly durable. The common plastic hanger, for example, is often made of polystyrene (“which is essentially Styrofoam that’s compressed,” explains Angus to us non-engineer minds), polycarbonate and/or a mixture of other plastics.  This makes it significantly cheaper to produce—“You could sell these at the dollar store and still make somewhat of a profit,” says Angus. Unfortunately for the earth, these plastics are often too costly to recycle and leach toxic chemicals when they degrade.  On the other hand, the popular “velvet” hangers use glue, flocking (synthetic fibers) and metal, which makes them nearly impossible to recycle. The only recyclable bit: the acrylonitrile butadiene styrene (ABS) that makes up its bone structure, but this, too, is rendered unrecyclable once the glue and flocking are slapped on.  This was just the tip of the iceberg. As Angus came to find, the hanger industry was grappling with a serious environmental crisis. Read also: The story behind the world's most photographed bookstore   Sustainable by design  You could say Kangaroo’s mission came before the product; sustainability is at the core of both the product idea and design.  “The beauty of the Kangaroo hanger is that I designed it in a way so that it’s single material,” explains Angus, “and that’s super important for recycling. Otherwise, the materials have to be separated in some way for it to be recyclable.”  The material in use? ABS. Yes, that  ABS. The same material you find inside velvet hangers that give it strength and durability. The original “Hangaroo” by Kangaroo features unadulterated ABS in all its glory.  “This is 100% recycled ABS,” says Angus about the Hangaroo. “ABS is also what LEGOs are made of [and] I wouldn’t be surprised if these hangers are partially made out of LEGOs because our manufacturer sources these recycled materials from all over.” ABS is accepted by most recycling centers, according to Angus, and in the municipalities that don’t take ABS, he hopes to set up a recycling program.  “The goal of this is that you won’t ever have to recycle this because it’s so strong and it lasts forever. But if you do need to, it’s recyclable…I could recycle this hanger five times and it would still have essentially the same properties as it has right now.”    Leaping into final design and patenting  Today, the Kangaroo hanger is built with both mission and function in mind.  It has a thicker, more resistant structure than many of its predecessors. If you look closely, you’ll see that the hanger resembles the I-beam of a building, which gives it its sturdiness.  It’s also designed to hold all types of clothes in place without wrinkling or tugging the fabric. You can hang a collared shirt without buttoning anything up. You can store a strappy top without relying on hooks that snag on other clothing. It is definitively an all-purpose hanger.      Drawings from Kangaroo’s patent filing. (Photo source: Kangaroo) Of course, such a design requires protection. “I knew I needed to patent it because if I didn’t have a patent when I started selling it, then it wouldn’t be worth it,” recalls Angus.  “I had this ‘Patent It Yourself’ book that I bought on Amazon,” he adds, referring to this 624-page guide  by David Pressman, which he scrupulously studied. Together with a patent attorney, the young inventor filed for his first patent. And thus began his pursuit of turning his idea into a business.  The TikTok that changed it all If you go to Kangaroo’s TikTok account, you’ll find a mix of videos featuring product demos (including an inventive “Can it hang?” series) and business lessons (“Come write a patent with me” invites Angus in another video).   But, perhaps the most notable of these is a video from 30 days into Angus’s TikTok venture.  “This is my invention, and I hope it completely changes the billion-dollar hanger industry that produces millions of tons of waste every year,” a fresh-faced Angus says on screen, holding up one of his earliest models.  The video was a smashing success. Within the first few hours, it amassed a hundred thousand views. The next morning, it had 2 million.  “It was life-changing. It was totally life-changing,” says Angus, who still lights up at the memory of viewers flooding his inbox. The video now sits at 7.2 million views—second to another video  that the founder posted two days later that exceeded 17 million views.  “By some grace of luck, I had my website already set up”—(on Wix, we might add)—“and I had preorders available.”  The money from those preorders afforded Kangaroo’s first production run. This included months of molding, testing, manufacturing and shipping the final products. By the following January, the hangers were in buyers’ hands, and “people absolutely loved them.”  “My initial thought [behind TikTok] was maybe I can show people this invention and they’ll like it, and they’ll give me ideas on how to make it better. Maybe there will be someone who’s also better at business than I am and can give me some advice.”  Where Kangaroo hangers are headed in the long jump  The Hangaroo hanger is available for purchase online via Amazon and the Kangaroo site. It comes in four playful colors: charcoal, tangerine, pinkity and oakmilk.  The next move for Angus? Taking Kangaroo into new territories. New product lines. New partners. Additional R&D. Manufacturing closer to home. But no matter how the business evolves, one thing remains true: the business exists to make a difference. “I’m not about selling products. I want this to be a wake-up call for a lot of industries…to get people thinking what other industries are like this and how can we create something that’s better for the planet and better for people.”  Kangaroo's latest line of alloy hangers made with sustainably sourced Beech wood The call for change has earned Kangaroo plenty of fans already. In the words of Vogue: “Kangaroo Hanger’s conscious effort to consider material choice and design while addressing functional needs gives home and commercial users a guilt-free alternative. With this, the Kangaroo hanger is the first hanger worthy of Vogue.” - Vogue UA  (2024) Lessons from Angus  Founders, take note: entrepreneurship  is rarely what many of us imagine it to be. It usually starts with a great idea—or perhaps multiple good ideas, of which, only a few make for okay businesses.  If you’re interested in becoming an entrepreneur , remember these words of wisdom:    Know your why: “There were many times when I was discouraged and wanted to just get a normal job. [But if I could go back in time,] I would tell my younger self, don’t be discouraged…If you’re really doing something that you love and that you’re passionate about, you’re going to do something great…and there are an infinite number of opportunities that come with something great, even if they don’t come right away.”  Write every idea down: “I think I see design flaws in stuff. Like with the hanger, I saw it and I thought, ‘Really?’...My brain starts working out ways to fix it on its own…then a couple of days down the road, I’ll wake up in the middle of the night with an idea and I’ll write it on my phone. I’ll investigate the next morning [and see] whether it was worth anything.” Learn from doing: “[There are] really random, weird things that you gotta just figure out…there are so many roadblocks that are always happening every single day in every aspect: product design, financial, growth, social media—everything.” Use the right tools from the get-go:  “One of the reasons why I love Wix and chose Wix for my website: it’s a whole business tool. You can handle everything on there for your whole business—it’s crazy. The thing that I loved about it over all of the other platforms out there is that you’re able to customize everything on your website so that it’s really yours…The way that I was able to customize the site made it both easy for people to understand the product but also easy to preorder.” Read also: How to make a website Expect success to look different: “When I was growing up and I had all of these inventions…I always thought that it could potentially take years—10, 20 years—until something life-changing happened. But I kept on pushing towards that…A lot of the time, success and stability don’t come until far down the road. Far after you think that it’s going to come.” Accept help and seize opportunities: “There’s so much money that’s required to start a business  and really get things running…Thanks to the Upgrade with Wix contest, we were not only able to create a new product…but we were also able to get a ton of new inventory in the 100% recycled, heavy-duty hanger…that upgrade was one of the main factors that kept us afloat and kept us moving towards the direction we want to be moving.”   Photo source: Kangaroo Read about our other Upgrade with Wix winners: Heroes INN’s epic quest into the world of trading cards How this serial entrepreneur made a big career pivot in her 50s

Your business ideas deserve a website, secure your domain to begin →   Noah Rosen always knew he wanted to start a business . At the ripe age of 12, he was managing a food blog. By 15, he was running a catering business. By the time he was in culinary school—well, anyone who knew Noah wouldn’t have been the least surprised to find him selling chef knives out of his dorm room.  Today, Noah is a 30 Under 30  founder whose business, Forge to Table , is about to turn eight years old. Unlike many people his age, he has rubbed elbows with some of the best chefs—and mentored some of the youngest ones—in the world.  He has also equipped them with the very tools that they cook every day with. In Noah’s own words, Forge to Table is “meant to be affordable and [serve as] a gateway knife to introduce people to crafted, Japanese-style blades.”  And just like the blades he sells, Noah’s entrepreneurship  story is anything but conventional. Even he couldn’t have predicted that his best idea yet wouldn't come by design but by staying bold, adaptable and ready when opportunity knocked. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. From forge to dorm Before it was ‘forge to table,’ it was forge to dorm. As a bright-eyed (and “broke,” adds Noah) culinary student, being able to afford even a used Japanese knife meant saving up two weeks’ worth of pay.  All that changed in 2017. “I had tagged along on my dad's business trip,” Noah recalls, thinking back on a Chicago houseware show that he attended. It was there that he first came across the most immaculate display of Japanese kitchen knives—and with it, Carole Zheng.  As it would turn out, Carole was representing her family’s third-generation business of blacksmiths. “I essentially pretended to be something besides just a culinary student to get a custom knife,” Noah says. “I was like, ‘Oh, I'm a chef. Yes, oh yes, I have all these business ideas.’ And we started this conversation and developed what became a friendship.”  Before long, Noah got a hold of a beautiful bespoke knife, hand-forged by master blacksmith and Carole’s husband, Alex.  “Forge to Table started from my sole selfish desire to have a custom chef knife,” Noah freely admits today. “I brought that chef knife into class, showed it to my peers in my culinary labs, and they asked me, ‘Oh, whose knife is that? What brand?’” “That was the ‘light bulb moment’ that showed me that there was something to this…I ordered 200 hand-forged knives to my dorm room and built a Wix website to sell them.” Related reading: The story behind Fork n' Film’s unique cinematic experience that’s going global Developing a taste for eCommerce  You could say eCommerce was somewhat of an acquired taste for Noah—one that stuck as he warmed up to the idea of breaking away from the traditional career path of a chef. “I loved being a chef, but working in someone else's kitchen just wasn't cutting it for me,” he says. In his final year of school, when he was “already 150 knives sold into this” and managing a new Kickstarter campaign, he was still applying to culinary jobs. But eventually, “I went solo and built my own online knife empire.” Noah now commands a business that runs entirely online. Forge to Table serves more than 30 different countries and offers more than 40 kitchen products. At the back of the house, Noah is supported by a staff of culinary artists and creatives. At the forge, Alex and Carole are backed by a large team of blacksmiths, polishers, blade fitters and logistics specialists.  Noah himself remains at the front of the house, greeting online visitors as they enter his Wix site. “Customer service is the core of what the food service world is, and it's the same with great retail and eCommerce,” he says simply, noting his team’s  mise en place approach to the online experience. Every detail—from the live chat and testimonials, to the navigation and product pages—is carefully curated. Ready to get your own business idea off the ground? Create your business website  with Wix. His philosophy: “We design every knife with intention and deliberate action, and we want our website to showcase that same precision.” With Wix, he had all the ingredients to concoct a highly custom experience and stay in control of every customer interaction, order and more: “I think Wix offers the perfect medium for everyone—even someone like myself, a really good cook, but a monkey with a keyboard. I’m able to drag-and-drop edit or build an email newsletter that looks nice.” Create your store, your way— get started Wix's online store creator  today. Serving everyone from chefs to home cooks   If Forge to Table hosted a dinner party, the guest list would run the full gamut. You’d find first-time home cooks sharing a table with classically trained veterans. You’d bump into old cooks, young cooks, bakers, chefs and everyone in between. It’s a classic case of being in the right place at the right time, according to Noah—with his first customers being fellow students at school; Forge to Table’s first patron being a chef whose restaurant he frequented; and COVID birthing a new wave of home cooks, eager to rediscover their love of cooking.  He also credits the company’s recipe blog ("a big point of pride for us…we want to offer our customers something that they can come back and see without just the, ‘Hey, come buy a knife’”) as well as email marketing, live chat and online ads, which are all managed through Wix. Read also: The story behind the world's most photographed bookstore “We're just a click away for people to find our brand, order a knife and upgrade their kitchen,” he says proudly. It’s that level of accessibility that put Forge to Table on the map for influencers, culinary students and even those looking for a perfect gift idea.   To top it off, Noah and his team remain deeply committed to inspiring the next generation of chefs. They serve as judges for high school cooking competitions, support the National Restaurant Association's ProStart program (which reaches more than 214,000 high school students who have an interest in culinary arts and restaurant management) and team up with other like-minded brands.  “Our work with culinary students, both high school and college level, has brought us even more full-circle moments,” Noah shares. “We have people that we worked with when they were 19 and 20 in school, now working at some of the best restaurants in the world with our knives.” “As a chef, the biggest joy comes from watching someone do their little food dance when they take the first bite…for me, that [joy came from] passing this knife on to someone who immediately started to love cooking with it.”  The lasting beauty behind the blades  When asked, ‘What’s so great about your knives, anyway?,’ Noah doesn’t bat an eye. Rather, his eyes light up.  He animatedly describes his blades’ design— “Our best-selling Gyuto knife has elements of Chinese and Japanese craftsmanship, but in a familiar profile to the American blade.” The weight— “The Gyuto knife is one-third the weight of what you'll find in a German chef knife of the same size.” The material— “We're able to source our steel from some of the greatest steel manufacturers in Japan.” The price— “The price point appeals to people because when I first started, I was just selling to culinary students.”  And when asked to pick a favorite one? “That's like asking someone to pick their favorite child.” Noah still has many aspirations for Forge to Table, including expanding its product line, testing new designs and bringing customers’ ideas for their kitchen tools to life. The business is only just getting started, and so are Noah’s dreams of making an impact, one kitchen at a time.   “If we can give you a knife that makes you love cooking for your friends and family again—that makes you happy to eat well and live healthy—that's what we want to do.” Noah’s tips for running your own business The journey to becoming an entrepreneur  is full of twists and turns—Noah would know. Throughout the various chapters of his career, he has encountered his fair share of surprises and setbacks. But through it all, several key lessons have helped him stay afloat: Seize the opportunity: “If you have an idea that you're passionate about, take the leap. Do it, do it, do it—and do it yourself. Build a portfolio. Build a website. Build a network. Write it down. Tell your friends and your mentors. Because if you have a passion, if you have an idea, you are the person who can make it succeed. And you should start right now.” Break the mold: “My career path isn't the usual career path, and it's been exciting to share that because if you're 10, 12 or 15 years old and you want to become a chef…There's so little consideration for all that exists in the food world, like food policy or starting a small business that isn't purely cooking-based….now there's so much more in the career paths for students.” Share your idea: “When you start talking to someone about wanting to start a business, you're going to inevitably meet someone that's in a business network or has a group that they work with…and they're going to say, ‘Hey, let me connect you with so and so’ and this is going to take you to the next level. This is going to help you get started.”  Pick your website builder carefully:  “Wix plays an enormous role for me. It’s how we reach customers, work with our existing customers and provide our recipes and our knives to the entire world…Wix is my business partner, my assistant, my CRM and my marketing assistant.” Take accountability:  “The only person that I'm accountable to is myself. I always joke that my boss is just a hard-ass and makes me get up early for work, and work late and work weekends. But that's self-motivation and that self-drive is a must as an entrepreneur.” Define your ‘why’: “I found myself really doubting where this was all going a lot of times. But I always held it together because of the faces of the people that we give our knives to: the chefs, or the culinary students that are leaping into their careers with our blades in their kits. Those are the people that drive me forward and drive our whole team to keep doing what we're doing and make amazing knives.”

It all started with a pug named Gizmo. At just seven weeks old, Gizmo was given his death sentence: he had two heart conditions, which were so severe that the vet predicted that he wouldn’t survive another week.  Even if he did survive, he’d likely need an expensive surgery.  But this wasn’t enough to stop Aaron Carty. Being the dog lover (correction: the pug  lover) that he is, Aaron raced from London to Wales to adopt Gizmo.  Now, four years later, Gizmo is healthy and living his best life. He shares a home with nine other pugs and spends his days frolicking along the beach or making an appearance at the CuppaPug  cafe.  The cafe is, in some ways, Gizmo’s insurance plan. But what started as a business to afford Gizmo’s surgery (should he ever need it) is now a place where people can walk in and be “consumed with pug love,” according to Aaron.  Self-described as a full-time Pug Daddy, Aaron now finds himself on a mission to create spaces where both dogs and humans can thrive. “I already had four pugs when we decided to open the cafe, and it was a really selfish reason to be able to have more pugs,” he says with a cheeky smile. “If I had a cafe, I would need more pugs.  “Little did we know that so many people were just as pug crazy as we were.” Ready to get your own business idea off the ground? Create your business website  with Wix. From pug meetups to full-time business Before the cafe, there were pug meetups. The problem? They were often canceled due to weather. “So I thought, ‘I'm going to have my own pug cafe,’” says Aaron. But years passed and “we hadn’t done anything about it.” That is, until Gizmo came along. It all happened very quickly from there.  “The day we opened, we were fully booked for weeks and weeks ahead—so we never had the opportunity to actually get used to the business,” recalls Aaron.  From Day One, Aaron and his partner Matthew were flying by the seat of their pants. With just £15,000 (around $18,904 USD) in their pockets and zero experience running a cafe, the duo raced against the clock to do something that had never been done before (“No one in the world had done a pug cafe with resident pugs and pugs that you could rescue as well”).  They consulted charities. Posted to social media. Received thousands of signups before an open date was even set. The first cafe was bare white—“that’s how unready we were”—a stark contrast to the signature pink that smothers the cafes today.  Today’s cafes also offer pug-themed cocktails and snacks. They serve as both a place for play and for adoption, about which Aaron notes: “We knew that pug rescue was a huge problem, and we thought we had a solution to that. “We have up to 300 people a day coming to one of our cafes. We can talk to them, we can ask them questions [and] we can see how they are with dogs…We are then able to facilitate rescuing and adopting so many more pugs.” Related reading: How Forge to Table became Noah Rosen’s culinary calling Behind the scenes of having four-legged colleagues Of course, starting a business  and running a space with four-legged creatures has its challenges.  First, you’ve got potential investors writing off your business as a popup. Second, you’ve got people turning their nose up at the idea, saying they don’t want dog hair in their coffee. And third, you’ve got the responsibility of actually caring for the pups. (“We train them…they don't snort like other pugs typically do because they're well-exercised, they're well-looked after and they eat a whole foods diet.”)  But to this day, Aaron remains committed to one rule of thumb: take those problems and tackle them head on. “People were giving me reasons why they wouldn't come to the cafe,” he says, “[so] I was finding solutions for them.”  To the investors: CuppaPug now flaunts four locations across the U.K. and U.S. that greets 1,200 people a day, four days a week. Each cafe is a space where “I've got dogs that are so loved and are so intelligent that people want to come back to see them…we've got people that come every week—sometimes every day.”  To the hygiene skeptics: The cafe has installed strict cleaning procedures and only serves hand-held foods, so there aren’t any plates for the dogs to lick.  As for the home situation, Aaron, Matthew and their employees are holding down the fort. However, Aaron has an attractive offer for anyone looking to try their hand at being a “Pug Au Pair.” (“It’s the best job in the world.”) Read also: The story behind the world's most photographed bookstore Taking the “pink paradise” online  “Pink paradise” is the unofficial name of CuppaPug, as dubbed by its creators. It’s easy to see why.  Whether you step foot into one of the cafes or click onto the CuppaPug site, you’re met with pink. Pink backgrounds. Pink bandanas (on the pups that are up for adoption). Pink decor.  It’s the embodiment of “pug love” and no matter if you show up online or in person, you know you’ve arrived at the right place. “The cafe is a whole experience, and my website really has to capture the same magic,” says Aaron. “When I was building the website on Wix, I really wanted it to reflect my personality, my character and, more importantly, the dogs.” As it regards the process of building the website, “it’s one of those things where I could only have done it myself,” he states. There would be no compromising on the branding, or the utility, of the site.  With Wix, Aaron is able to change any aspect of the design whenever he wants. The system makes online bookings easily too, enabling customers to book, reschedule or add themselves to a wait list. Employees, in turn, can track bookings through the mobile Wix App while automating things like waitlist notifications whenever slots open up.  “Every day I'm on the website updating stuff…It’s just as alive as the cafe is." - Aaron Carty, founder of CuppaPug Another perk: As CuppaPug expands into new locations, it’s “very easy for us to duplicate the entire website and then just change what [we need for each] specific location.” The result: reduced costs and a bigger purse to spend on other high-priority activities, including marketing.  Interested in pink websites? Get inspired by pink website examples . Marketing on a budget CuppaPug is marketable by design. Its website and cafes already lend themselves to plenty of Instagram-worthy posts.  These days, there’s also the Pugs & Mugs  podcast , the CuppaPug Instagram and TikTok accounts—and even merch, now available online by popular demand. The cafe’s online store ships worldwide, delivering Gizmo gear to fans in Australia and beyond. Behind the scenes, Aaron uses Wix’s built-in email, dashboard and analytics tools to further spread the word about special events and offers. “We make fantastic money off our email campaigns,” he shares, “and seeing how much we've made from that one email is really important to me because it reminds me I need to do another one.” “As creative as I am, I'm also a numbers man and I'm constantly looking at the website traffic, the bookings, the conversions.”  Your store, your way—get started Wix's online store creator  today. In it for the long run   Like Gizmo, CuppaPug has beat the odds.  “No one believed in [our idea],” says Aaron about the early days. “But we believed in it.” Today, CuppaPug welcomes visitors from all over the world. The cafe is included in several company-run mental health programs. For some customers, it’s a lunchtime escape; for others, it’s a place to heal after losing a pug of their own.  “It ends up being a really emotional place,” says Aaron, recalling a few customer stories that have stuck with him over the years. “It's a place where people can come in, spend some time with the dogs, forget about all of their troubles—[then] leave with a smile on their face and loads of fur, obviously.” One thing’s for certain: it has and always will be about the dogs.  “If there’s one thing [I want people to take away about my business, it’s] that the pugs are so loved and have the best life.”  Lessons from Aaron  With a clear knack for entrepreneurship  and a soft spot for those looking to become an entrepreneur , Aaron regularly volunteers his time to speak with aspiring business owners. However, he’s quick to say, “I often don't give advice. The one thing I would say to people is, ‘You've really got to find the courage to find your own way.’” Nevertheless, his story is packed with valuable lessons. Here are some highlights from our conversation with Aaron: “Always do it, but do it your way.” "You can listen to all their self help books and do your own research on similar businesses, but I would always give the advice to go for it. Go for it and see what happens [and] find the courage to do it every single day. Block out that negativity and move forward.” Control your narrative: “I'm a big believer that if you do not tell your story, somebody else will. So we really wanted to be in control of the narrative. [For us, a] big challenge is that there are people out there who don't think that pugs should be bred—that they have a lot of health problems...So it's really important to us that our content reflects education. It reflects a true representative of a pug.” Your brand is what your customers say about it: “You know, you can spend all the time and money in the world to create what your brand and what your message is, but at the end of the day, it is what other people say about it that [makes up] the brand. That's ultimately the brand.” Challenge yourself. “I think when I start getting bored, I look for that next challenge. And I think that's something that people should always do: always look for that next challenge. I don't like being comfortable…[my experience] climbing Everest was a great example of that because you're cold and wet the whole time, but you still have to push through. I love to have those experiences because I think they really help me translate them into business and just general life as well.” Push past the negativity. “I had so many people telling me it's not going to work as a long-term business. Even close friends and family would say, ‘I love you, but I don't think this is going to work as a long-term business’...It was a scary time [but] I kept that business face on when I was with customers and with prospective investors.” Take it one day at a time: “[Matthew and I] always say to each other, we just do what we need to do in the moment and don't overthink it.” Related reading: The story behind Fork n' Film’s unique cinematic experience that’s going global

Start generating business ideas with the Wix Business Launcher →  Francesca Duncan and Nick Houston want you to play with your food—and have fun doing it. It’s far from the message their parents gave them at the dinner table as kids, but it’s now a mission statement helping drive the couple’s business. Fork n’ Film  offers an immersive culinary experience where you can watch a movie in a venue while being served food inspired by what’s on screen. The business idea came one night while Francesca and Nick were watching the movie Matilda  and that  infamous chocolate cake scene sparked a lightbulb moment. “I thought, ‘I’m really hungry. I wish I could try that [cake],’” recalls Francesca. “How cool would it be to put on an event where people are able to eat what they see on screen?” (Spoiler: very cool). At the time, the Los Angeles social scene was still recovering from the COVID lockdown and, according to Francesca and Nick, there wasn’t enough for young people to do in the city. That’s when they decided to put their unique idea to the test—and quickly realized the value of website creation , since knowing how to make your own website  helps attract and manage guests. Ready to get your own business idea off the ground? Create your business website  with Wix. DIY-ing their first event After weeks of planning, the couple hosted a trial event on the rooftop of Nick’s apartment block showing Harry Potter . It was all hands on deck as Francesca, Nick and some friends scrambled to bake dozens of cakes and cook chicken in one oven while running up and down to the 34th floor to serve guests. “We were the chefs, managers, the servers and janitors,” jokes Nick. Only he’s not joking. It was a true lesson in DIY events. Despite some initial teething problems with the sound system and running behind schedule, the pair managed to pull it off. Not only was it a success, but a social media post by an attending influencer went viral overnight. “That's when we knew, ‘Wow, we have something really, really special,’” says Francesca. It prompted the duo to release tickets for their next event, which sold out in less than a second. “We ended up putting on a bunch of events that summer, and I had to quit both of my nanny jobs to give this our full attention.” What started as a novel pop-up event in 2023 transformed into a self-funded events company hosting around 180 screenings per month across eight locations in the U.S. and one in London (plus pop-ups in Hawaii and Tokyo). In less than two years, Fork n’ Film has grown to a team of around 100 staff, amassed more than half a million followers on Instagram  and generated over $11 million in sales. Read also: The story behind the world's most photographed bookstore Tapping into their superpower Before becoming self-professed “multifunctional entrepreneurs,” Francesca and Nick were first and foremost creatives. Both are singer-songwriters, while Francesca has some notable acting credentials and a talent for social media. They describe this creativity as a superpower they regularly tap into for Fork n’ Film. This superpower came in handy when the couple recognized that their startup needed a strong and professional online presence. “From that DIY to viral moment, we realized almost immediately that we needed a website,” says Francesca. “We wanted people to know that we were a legitimate company.” The pair decided to build the website themselves so they’d have complete creative control and be able to turn it around quickly with minimal costs. Wix had been Nick’s go-to platform since college for creative projects, so for him, it was an obvious choice. However, it was the built-in event website  capabilities, eCommerce platform  and scheduling software  that made it the right fit for Fork n’ Film. For the site’s look and feel, the couple wanted to capture that same energy guests experience at their events. “When people first go onto our website, I want them to feel the magic,” says Francesca. “I want them to feel excited, like they're buying tickets to Disney World.” Taking their magic online Before building their website, Francesca and Nick immersed themselves in the world of cinema, drawing inspiration from movie posters, graphics, branding and typography. They chose four key characteristics to guide their design: cinematic, immersive, bold, and structured but playful. The couple incorporated subtle yet quirky movie-themed design elements, such as ticket stub graphics, frame-like imagery and film-inspired fonts to give the website its cinematic feel. They also added a mix of layered visuals, close-up photography and full-screen sections to create a multi-sensory experience for visitors. Inspired by iconic films like Kill Bill  and Little Miss Sunshine , Francesca and Nick opted for a bold contrast of black and white, complemented by a vibrant yellow accent for their brand colors and chunky text for the headers. (It packs a punch on the website’s footer.) Working with a large amount of content, the couple was mindful to keep things organized. To achieve this, they used a rhythmic, center-aligned flow across different pages, reminiscent of closing credits in a film. They also added image overlays and surprising transitions to make the user experience light and fun. Real footage from Fork n’ Film events added extra authenticity. The final result: a highly engaging, easily navigable website bursting with that energy Francesca and Nick were looking for. So much so that it even surprised them. “In the [design] process, we learned how capable we are of building a website, which is crazy,” says Francesca. “We literally built our website with Wix with our own two hands, and we’re proud of that. It’s really cool to say that we are the owners [of Fork n’ Film], but also the website developers.” Finding their audience in the numbers Apart from Wix’s website builder, its email marketing tools  and website analytics  have been central to helping the founders understand their audience and drive ticket sales. In fact, the latter prompted the company to launch in Portland after the city showed up as a location with high ticket demand. “I love the analytics on Wix—it tells a big story about who we are as a company and who our customers are,” says Nick. “When it comes to expansion, we want to go off data. We don't want to just go off assumptions.” The couple likes to drill down into the numbers to discover where their customers come from, how long they spend on the website and which movies they want to see. The analytics also tell them how successful influencer partnerships have been and who Fork n’ Film’s top customers are, including one loyal individual who spent over $16,000 in one year. Today, there’s no shortage of die-hard fans within the Fork n’ Film community—one went as far as getting a Fork n’ Film tattoo on her ankle. As wild as that might be to Francesca and Nick, this super fan has been their go-to persona when channeling what it is their customers want. Because that’s what keeps the couple motivated most—witnessing a customer’s inner child come out at screenings. “Seeing how even for one night we’re able to make people forget about any problems that they're having…and being able to bring people together is super motivating for me,” says Francesca. “For me personally, it’s seeing the looks on people's faces, especially when the food comes out and matches the [movie’s] scene,” adds Nick. Going big with the Fork n' Film brand Whether it’s doing collabs with influencers, working with big food PR firms or co-hosting events with D23, the official Disney fan club, partnerships have formed a core part of Fork n’ Film’s growth strategy. Unfazed sitting at the same table as iconic brands like Pixar and Disney, Francesca and Nick have big ambitions for the company. “In the past two years, we have proven to ourselves and everyone around the world how special a concept this is,” says Francesca. “We've done really well in all of our locations. So I think now, our goal specifically for this year is tightening a lot of things up, getting out of startup mode and moving into real business mode, hiring the people we need, automating certain processes and being more efficient.” Nick has his sights on…well, something not far off world domination. “Fork n’ Film needs to be a household name in every single state and country,” he says. “At the end of the day, we want people to look at Fork n’ Film as they look at Disney—something you can bring your loved ones or friends to to have a nostalgic experience and reconnect.” Francesca and Nick’s tips for running your own business There’s no perfect guide on how to become an entrepreneur , as every entrepreneurship  journey is unique. However, it’s always helpful to learn from those who have taken the leap and found success. Here are five tips from Francesca and Nick on starting a business: Just do it: “People have a tendency to want to perfect something before doing it,” says Francesca. “The number one piece of advice is ‘just do it.’ Even if you don't know how to do it, because you’re going to learn while doing it. Working at Fork n’ Film has been the best college class that I've ever taken. So, I think it's literally like the Nike slogan says—just do it.” Choose the right platform for you: “If we didn't have our website, we would not have a business,” says Francesca. She and Nick note that for them, Wix was the right fit for Fork n’ Film because of the built-in analytics, events and eCommerce solutions. The pair also cite Wix’s website templates  as giving them a strong starting point for the design. The platform’s intuitiveness meant they could onboard staff quickly, while the dashboard makes it easy to manage the business across nine locations. Consider how your business name will translate online:  Francesca and Nick took some time coming up with a business name, whittling it down to a shortlist of 12 that encapsulated the fusion of food and cinema. The deciding factor was having one that was available as a website domain  and an Instagram handle. They didn’t want it to be a mouthful, either—hence the shortening of ‘and,’ which Nick says is a nod to Guns N’ Roses, too. Get advice from the experts: Francesca and Nick had to learn on the job fast (or, as Nick puts it, “build the plane while flying”). One of the biggest challenges they faced when the business took off was understanding film licensing. Luckily, they sought support from content licensing company Swank. “Long story short, we've built an amazing relationship with them and learned the ins and outs of movie licensing and how to do things right,” says Nick. Have fun: It’s clear Francesca and Nick have relished their business journey to date, so it’s no surprise they advise others to enjoy the ride. “If you fail, that’s okay,” says Francesca. “Just have fun along the way and do everything without expectations—literally [take it] day by day in baby steps.” Nick adds: “Trust yourself and have fun.”

Turn your ideas into a website you love with Wix →   A virtual assistant website shouldn’t be considered a luxury for your business but a necessity. With the virtual assistant market expected to grow to $19.4 billion by 2029 at a CAGR of 24.4% , having a strong website is more important than ever. It acts as your digital  business card , your portfolio and your first point of contact with potential clients. A well-made virtual assistant website can improve your professional image and help you stand out in a crowded market. To manage and market your  virtual assistant business , you’ll need a website that helps you run your business better. In this guide, we’ll explain what a virtual assistant website is, why you need one and how to make one step by step. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a virtual assistant website?  A virtual assistant website is your dedicated business space where potential clients can learn about your services, experience and how to work with you. It typically includes key pages like your service offerings, about section, portfolio or case studies, pricing and contact details. More than just an online profile, a virtual assistant website helps you build credibility, attract the right clients and manage inquiries in one place. Whether you’re a freelance virtual assistant or running a growing VA business, your website acts as the foundation for your brand and long-term growth. Learn more: What is a website? , Website vs blog Why do you need a virtual assistant website? Virtual assistants tackle a wide array of tasks, from administrative duties to customer support and everything in between. The role of a virtual assistant is versatile, catering to the specific needs of each business or entrepreneur. In order to help you manage these different roles, a virtual assistant website can be a big help.  A website dedicated to your virtual assistant services does more than just list what you offer. It serves as a testament to your professionalism and commitment to your work. It's a platform that can significantly enhance your visibility among potential clients who are searching for reliable and efficient assistance. And it can help you make money as a virtual assistant.   The benefits of a website can also include attracting international clients and diversifying your client base by connecting with a variety of clients from different industries and geo's.  Your online portfolio  is your proof of what you do. It's essential to highlight your past work and experience on your website. This not only showcases your skills but also gives potential clients an idea of what you're capable of achieving. Include case studies, samples or descriptions of previous projects that demonstrate your expertise. Your virtual assistant website can also serve as a hub for client communication and project management. By incorporating features like online booking systems  or client portals in this type of a website , you can allow clients to book appointments directly through your website. You can also use integrated tools to track progress, share updates and collaborate with clients seamlessly. Key features of a virtual assistant website A virtual assistant website should be more than just designed well. It needs to have certain key components that not only make it functional but also help in converting visitors into clients.  Here's what your website must include to serve its purpose effectively: Service offerings:  Clearly outline the services you provide. This helps potential clients understand what you can do for them and sets clear expectations about your services. About section : Introduce yourself and share your story. This personal touch can help build trust and rapport with prospective clients. Contact information : Make it easy for clients to reach out to you with visible contact details or a simple contact form. Testimonials:  Displaying reviews from past clients can greatly enhance your credibility and reassure potential clients of the quality of your work. Free consultation : Offering a free consultation can be a game-changer for attracting new clients. On your website, make sure there's an easy way for clients to schedule this consultation—whether through an integrated calendar, booking system or a simple sign-up form. Domain name First, choose a domain name  that reflects your brand and is easy to remember. This will be your unique address on the web. Next, select a hosting provider to host your site and make it accessible to visitors (compare web hosting costs in this guide). Consider learning how to create a website with a website builder  like Wix, you can choose a domain name for free with a paid plan and reliable hosting is included in your site’s infrastructure . Expert tips from Esin D. Habif, Product Marketing Lead Outbound at Wix The most important consideration is to choose a website builder that grows and scales with you and your business. Learn more: What is a .com domain? The right virtual assistant website template When building your site, you'll want to choose a website template  that aligns with your brand and the services you offer. Look for virtual assistant website templates  that are: Professional:  Your template should have a clean, professional look that conveys trustworthiness. Customizable : You'll want the ability to tweak colors, fonts and layouts to match your branding. Design elements The design of your website  plays a crucial role in how potential clients perceive you. Here are some important design elements to consider: Navigation : Make sure it's easy for visitors to find what they're looking for with clear menus and intuitive layout. Call-to-Action (CTA) : Encourage visitors to take action, whether it's contacting you, booking a consultation, or signing up for your newsletter. Visuals:  Use high-quality images or graphics that complement your content and add visual interest. Content:  Write clear, concise copy that communicates your value proposition and speaks directly to the needs of your audience. Looking to learn how to design a website with AI ? Consider using an AI website builder .  How to make a virtual assistant website in 5 steps Follow these five steps to create a professional virtual assistant website that attracts clients and showcases your services. Step Summary 01. Choose a website builder Select a website builder or CMS that fits your technical skills and budget. 02. Define a clear brand identity for your business Develop a clear brand identity including your business name, logo and color scheme to create a professional image. 03. Create great content for your site Showcase your skills and experience through engaging content about your services, industries and testimonials. 04. Focus on your website design Create a user-friendly design with clear navigation, calls to action, contact details and a mobile friendly layout. 05. Promote your virtual assistant website Use social media, online directories and freelance platforms to promote your services and grow your audience. Choose a website builder Define a clear brand identity for your business Create great content for your site Focus on your website design Promote your virtual assistant website 01. Choose a website builder Select a website builder or content management system (CMS) that suits your technical expertise and budget. Popular options include Wix for example. 02. Define a clear brand identity for your business Develop a clear brand identity, including your business name, logo, and color scheme. This helps establish a professional image and resonate with your target audience. 03. Create great content for your site Showcase your skills and experience through engaging website and online content. Write about your specific services, target industries and client testimonials. 04. Focus on your website design Prioritize a user-friendly website navigation and design. Include clear calls to action, contact information and if necessary a portfolio showcasing your past work. Implement mobile friendly design for optimal viewing across different devices. 05. Promote your virtual assistant website Use social media platforms, online directories and freelance marketplaces to promote your virtual assistant website and services. Network with potential clients, engage in professional communities and actively seek opportunities to showcase your professional expertise. Virtual assistant website examples to inspire your own T hese virtual assistant website examples  show how professionals present their services, highlight their skills and connect with clients online. Use them as inspiration to design a site that reflects your brand and attracts the right audience. Task Flow  is a professional platform that helps businesses outsource tasks and boost productivity by highlighting services like Admin & Customer Support and Ecommerce Support with clear CTAs. Elevated Virtual Assistants  website is a polished freelance website that showcases unique offerings with strong branding, featuring a professional headshot, tagline and key services to position the business as high-value. The Virtual Assistant Store  is a service-focused website offering professional support to entrepreneurs and small businesses, with clear messaging and prominent CTAs that combine client conversion and lead generation. 3rd Party Virtual Assistance is a technology-powered virtual assistant company with a full roster of experienced, college educated administrative assistants. Tikino Virtual Assistants  is a full service virtual assistant service that offers top quality virtual assistant services for any industry. How to make a virtual assistant website FAQ Do I need technical skills to create a virtual assistant website? You don’t need to be a coding expert to create a professional virtual assistant website. With modern website builders and templates, you can easily design pages for your services, portfolio and contact info. Even beginners can set up a polished site in just a few hours, making it simple for clients to find and hire you online. Can I make a virtual assistant website for free? You can create a fully functional virtual assistant website for free using Wix, which offers customizable templates and basic features. The free version includes Wix branding and limited storage, but it’s a great way to start building your own virtual assistant website. Can I integrate scheduling or payment tools into my virtual assistant website? You can integrate scheduling and payment tools directly into your virtual assistant website, including booking calendars, appointment forms and payment gateways. This allows clients to schedule your services and pay online, saving time and creating a smooth professional experience that encourages more clients to hire you.

Ready to share your ideas with the world? Start your blog → With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website ? Why does every business seem to have one? You may even ask yourself, how can I start my own blog? In short, many individuals and businesses create a blog to share their ideas and expertise as well as boost their online presence. This article will answer your most pressing blogging questions and help you understand how and why blogs succeed, plus show how you can utilize them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: What is a blog? A blog is a regularly updated website or page written in a conversational tone, often sharing personal insights or professional expertise. Whether you're launching a business or building a personal brand, a blog helps you connect with readers and grow your presence online. In this guide, you’ll learn what a blog is, how it works the different types out there and why blogging is a smart move for just about anyone looking to build trust and stay visible. What makes a blog stand out? Feature Why it matters Fresh, consistent content Keeps your blog relevant and helps improve SEO Clear focus or niche Builds credibility and attracts the right audience Authentic voice Creates a stronger connection with your readers Visual elements Improves readability and adds personality through images, video or graphics SEO-friendly structure Boosts visibility with optimized headings, meta tags and keywords Engagement tools Lets readers interact with your content through comments, shares and CTAs Monetization potential Opens up opportunities to earn through affiliate links, products or ads What is a blog? Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is short for "weblog" (a combined version of the words “web” and “log”). At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates. In fact, many people even make money blogging as professional full-time bloggers. As the publishing world has evolved, and more of it has moved online, blogs have come to occupy a central position in this digital content world. Blogs are a source of knowledge, opinion and concrete advice. While not yet posed to replace journalism as an art form, people increasingly look to trusted blogs to find answers to their questions, or to learn how to do something. What makes blogs especially engaging is their informal and conversational style, making them feel approachable and relatable to readers. Another defining feature of blogs is how they organize content, with posts arranged in reverse chronological order. This means that the newest posts always appear first, keeping the most relevant or timely information front and center. Blogs are always evolving both in terms of how they're created and what they are used for. They can be a vehicle for creativity and for marketing. They're also increasingly created and read on mobile apps, as mobile blogging also comes into its own. Learn more: Website vs. blog , Website vs. blog vs. forums Source: Oxford Languages Who uses a blog? A variety of people use blogs, including individuals, businesses and organizations — both commercial and nonprofit. Bloggers range from hobbyists and influencers to professionals and experts in specific fields. Most blog users have a blog to share their personal experiences, opinions or creative work. Businesses and companies use blogs for marketing, customer engagement and SEO traffic. Educational institutions and nonprofits may also start a blog to share their research, updates and resources. Bloggers can be individuals starting a personal blog or they can be, usually, marketing employees of a business or organization. Bloggers can use a blog to write on anything, common types of blogs include fitness, travel, finance and business, technology and politics. Ultimately, anyone with an interest in communicating with an audience or sharing knowledge benefit from using a blog. What does a blog look like? A blog consists of a series of articles or posts. While the appearance of your blog can vary depending on the platform and design choices made by you as the blogger, here are some common elements you may find in a typical blog and include in your own, keeping in mind the importance of user experience design and web design. Header The top section of a blog often contains your blog's title or logo, along with a navigation menu that helps visitors explore different sections or categories of your blog. You might decide to categorize blogs from the same topic together, for repeat readers who are looking specifically from posts from that area of interest. Content body This is where the content of your blog posts is displayed. Each post usually includes a title, author name, date of publication, and the main content of the post, which can include text, images, videos, or other multimedia. Sidebar A blog may have a sidebar on one or both sides of the main content area. The sidebar often contains additional information or features such as a search bar, recent posts, popular posts, categories, tags, social media links, an about section, and advertisements. You can this part of your blog to help establish your blogs navigation, and site hierarchy to users and search engines. Comments Many blogs allow readers to leave comments on their posts. The comments section typically appears below the main content of each post and may include the ability for readers to reply to comments or upvote them. Before enabling comments on your blog, make sure you have the time and resources to manage comments effectively. You'll need to monitor them for spammy messages which should be deleted, or for messages from genuine readers who you'll need to connect with. Footer The bottom section of your blog usually contains copyright information, links to your privacy policy and terms of service, additional navigation links, and sometimes widgets like a subscription form, social media icons (social share buttons) , or related posts. Blog designs can vary greatly depending on the theme, customization options, and personal preferences that you chose. These elements provide a general overview of what a blog looks like, but blogs may have unique layouts or additional features based on your chosen platform and your design choices. Generally to create and manage a blog, you'll need a blog platform or CMS . Within this you'll also need a domain name and web hosting service like Wix hosting . Ready to start blogging today? Get started with Wix . Types of blogs Different types of blogs cover varying topics, from food and fashion to marketing. Blogs are composed of individual posts on more specific subjects within the blog’s field of expertise. To get started with blogs on social media, check out microblogging . These posts often serve as a platform for discussions, as many blogs have active comments sections. You can think of a blog almost as a newspaper that adds articles and continually maintains the archive. Whether you’ve seen stand-alone blogs or blogs as website sections, you’ve probably encountered blog examples all over the internet. Some of the most popular types of blogs in the blogosphere include: Food blogs Travel blogs Health blogs Fitness blogs Lifestyle blogs Fashion blogs Beauty blogs Parenting blogs, Mom Blogs Business blogs, Finance blogs , Tech blogs Sports blogs Art blogs, Poetry blogs Music blogs Gaming blogs Coaching blogs Interior design blogs Want to learn more about blogging? Visit Wix Learn . Website vs. blog As you now know, a blog often deals with a given topic and is updated with regular posts, mostly in the form of articles. Websites, however, are often broken down into inner explanatory pages, each with varying purposes. This can mean anything from an FAQ page to a welcoming homepage design. These pages are occasionally updated, making a website more static than a blog. Oftentimes websites have internal blogs, while other websites are entirely blogs without any additional pages. When blogs are a section of a larger website, the website provides the bulk of the information and uses a blog feature to keep users updated and engaged. For example, think of an online store that also offers a blog about their various products and how to use them. Blogs that make up the entire website usually rely on the content itself rather than sell a product or market a service. Learn how to make a website . Fashion blog template Importance of blogs Whether it’s personal or professional, a blog provides endless opportunities for a website’s traffic growth. Not to mention, the popularity of blogs hasn't diminished. In fact, the opposite is true: As Neal Shaffer, founder of the digital marketing consultancy PDCA Social says, blogging isn’t dead , “blogs are useful for a lot more than just sharing your thoughts. In fact, 60% of consumers will buy something after they’ve read a blog post on the topic.” Blogging is still important today, for establishing your web present and for the following reasons. Relationship and community building Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. They're an impactful form of information exchange. Essentially, blogs have become a social platform unto themselves and a central part of online community building. For this reason blogs are also a key part of brand management. Your content creation efforts, published via a blog can be used to represent your brand, its values and your products. Monetization Another reason why blogging has become so popular is that many people have started monetizing their blogs . Bloggers tend to make money off of advertisements in a couple of different forms. One of the most common types of advertisements is affiliate marketing . Since bloggers often discuss a given topic and experience in their field, they are reliable sources for those topics. For example, if you've started a travel blog and write about your experiences and what you did in various destinations, your readers might follow your advice. Because you provide information about travel attractions and promote them to your readers, those travel attractions might be willing to pay you to increase their visitor count. Bloggers could also make money on digital ads through an advertising network (such as Google Adsense) or sell their blogs to larger media entities. Easy to create On a technical note, blogs have surged because it has become easy for individuals to create and update their own blogs regularly using a code-less website building platform. And because blogs are about any topic of choice, anyone can choose to create their own. Still not convinced? Let our blogging for beginners guide show you how. Get your blog started with these totally customizable blog website templates Blog templates Personal blog templates Food and travel blog templates Fashion and beauty blog templates News and business blog templates Music podcast blog template Blogging for business, why it matters Here are three ways blogging for business can help you promote your business. Keep customers up to date Most businesses have turned to blogging as an effective form of digital distribution to effectively keep customers or clients up to date. Since blogs are updated regularly, they enable businesses to share company changes, inform users about deals and provide the best tips possible for using their product. Inbound marketing opportunities Blogs also allow businesses to provide a wider breadth of content, thereby helping them attract a larger audience of readers. This tactic is called inbound marketing, and is the act of creating content to draw your audience to your brand. Let’s say you sell flowers and your site offers various bouquets. Logically, anyone looking to buy flowers can find what they need on your site. But, if you come up with relevant blog content ideas with posts like, “How to Care for Your Flowers” then people who aren’t explicitly looking to buy flowers, but searching for similar keywords, could reach your site. You drive traffic to your site as a result. A blog can be an important of wider marketing strategies and more specific content marketing efforts. Blog posts can be repurposed and shared on social media platforms too as part of your social media marketing work. SEO SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines might increase exposure of that website, allowing it to appear closer to the top of the results page. And, of course, the closer to the top of the results a site gets, the more likely people will click on it. Additionally, search engines often look for fresh and timely content. While many websites have relatively static content, a regularly-updated blog provides the perfect forum for content changes. While SEO can feel a bit intimidating, these SEO for bloggers tips can help ease the process. "Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts." - Idan Cohen, SEO growth specialist at Wix Why start a professional blog? A blog is an excellent way to establish your professional expertise in a given field. When you include practical information and regularly updated guides, you present yourself as an authority in your line of work and a leader in your field. Blogging as an expert can also open the door for potential monetization and turning your blog into a career. Read also: Why start a blog? Experts weigh in. Professional food blog template Why start a personal blog? Blogs allow individuals to share updates with friends and family. For example, if you're traveling somewhere exotic and want to share photos and info about your trip with a number of different people, you can direct them to a centralized blog. Personal blog template How to start a blog? Now that you’ve learned all about blog essentials, you’re ready to start a blog . First, head to a website builder and create an account in order to start learning how to make a website . Then, choose your favorite customizable blog template to fit the style and needs of your blog design . Finally, you add your authentic content, create blog posts and hit publish. As you plan your blogging strategy you may be wondering, how much does it cost to start a blog ? You may encounter different expenses like domain name registration and web hosting fees. It's important to understand the potential costs of blogging so you can make a better informed decision about how to pursue your blogging goals.  Looking to start a blog quickly? An AI website builder , or even an AI store builder for those looking to expand into eCommerce, can help you get up and running fast. What to include in a blog Once you’ve created your blog, it’s time to think about your blog posts. When figuring out your content type, think about your target audience. Be sure to produce evergreen copy and regularly update your blog content. Blog posts should be relatively easy to read and understand, but should nonetheless provide a complete summary of the topic at hand. Check out this article for a complete explanation of how to write a blog post and read through our best blog post templates for inspiration. Writing a blog starts with knowing how to write a catchy blog title . The title is the first thing that readers see before they even reach your blog. Your title will appear on Google, and most potential readers will judge you by those few words alone. Consider what keywords people would search for to get to your blog or blog post. If you need guidance, a blog title generator can point you in the right direction. By getting into your readers’ minds, you can optimize your blog and your writing to become a content powerhouse. Key characteristics of a blog Blogs stand out from traditional websites because they’re built for ongoing conversation, fresh ideas and dynamic content. Here are the core features that define them: Regular updates:  Blogs grow through consistent publishing and give readers a reason to return. Reverse chronological order:  New posts appear at the top so visitors can quickly find what’s fresh and relevant. Interactive by design:  Blogs invite readers to comment and engage with the author and community. A clear focus:  Most blogs center around a specific niche, helping you build authority and attract the right audience. Use of multimedia:  Blogs often combine text with images, videos or podcasts to create a richer experience. How to make your blog succeed? After launching your blog, you can add elements to your blog to please both readers and Google. Those elements range from quick supplements, such as adding quality visuals to your blog posts, to doing intensive keyword research for SEO purposes. To get a full sense of how to boost your blog, check out these essential blogging tools . You'll also want to understand more about your blog analytics - how it's performing in terms of how much traffic it generates and where that traffic is coming from. How to promote your blog You also need to know how to promote your blog to make it successful. There are many ways to promote your blog, but some of the most effective methods include: Social media: Sharing your blog posts on social media is a great way to reach a wider audience and drive traffic to your blog. Be sure to use relevant hashtags and tag other users to increase your reach. Email marketing : If you have a list of subscribers, you can send them email newsletters with links to your latest blog posts. This is a great way to stay in touch with your audience and keep them coming back to your blog for more. Guest blogging: Guest blogging is a great way to get your name out there and reach a new audience. When you guest post on another blog, you write an article for their site and include a link back to your own blog. SEO : Search engine optimization (SEO) is the process of optimizing your blog so that it ranks higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your blog is more likely to show up in the results. Paid advertising: Paid advertising can be a great way to reach a larger audience and drive traffic to your blog quickly. However, it's important to note that paid advertising can be expensive, so you'll need to set a budget and track your results to make sure it's worth the investment. While social media is an accessible blog promotion channel for most, look at these highly recommended tips for how to promote your blog . Here’s to becoming the next viral sensation. What is a blog? FAQ What is a blog post? A blog post is an article or entry that is published on a blog. A blog, short for "weblog," is a platform or website where individuals or businesses can share their thoughts, ideas, opinions or information. What is a blog post used for? It depends on the goal of the blog, and the person or business running it. Blogs can be used to share information and opinions. They can also be used for marketing purposes, to showcase products or company developments. Blogs can also be used as part of an SEO strategy to generate traffic from search. Blogs are great for building authority in. a specific or broad range of topics. Where to start with writing a blog post? Begin writing a blog post by first defining your topic and target audience. Craft a compelling headline to grab attention then outline any key points and structure your content logically. Start with an engaging introduction, addressing the reader's pain points or interests. Next comes the body with supporting details and a clear narrative. Conclude your blog post with a strong call-to-action or summary. What is blog writing? Blog writing is the creating of engaging, informative or entertaining content for blogs, often incorporating personal insights, expert knowledge or commentary on various topics to attract and retain readers. Blog writing is now often considered a writing discipline of its own and blogging is now considered a professional career in its own right. How do bloggers make money? Bloggers earn money through several strategies, such as displaying ads, earning affiliate commissions by promoting products or creating sponsored content in collaboration with brands. They can also sell their own products or services, such as eBooks, online courses or consulting. Memberships, subscriptions or hosting events like webinars are other ways bloggers generate income. What’s the difference between a blog and a website? A blog is a type of website focused on regularly updated content, often shared in a conversational and engaging style. Blogs typically showcase posts in reverse chronological order and encourage reader interaction, like comments. A website, on the other hand, is a broader online entity that can serve various purposes, from displaying static pages to hosting eCommerce stores or portfolios. While all blogs are websites, not all websites are blogs. How do I make sure my blog isn't obsolete? Keep your blog relevant by sharing authentic content that connects with your audience. Focus on unique perspectives, personal stories and genuine insights. Regularly update your posts to stay accurate and reflect current trends while staying true to your brand’s voice and values. Engage with your readers through comments and social media to build a strong loyal community. Remember, quality always beats quantity—well-crafted meaningful posts will stand out and make a lasting impact. Instead of chasing the algorithm or other metrics, prioritize building a real human connection with your audience. What not to include in a blog? When writing your blog, focus on giving your readers something useful and engaging. Skip the sales pitch and outdated information—that only drives people away. Don’t overwhelm them with big, unbroken blocks of text. Avoid anything that doesn’t add real value or speak to their needs. Instead, keep it fresh, clear and easy to read with short paragraphs and relevant content.

A portfolio is a curated collection of work samples, projects and accomplishments that showcases your skills and expertise as a professional. Unlike a resume that lists qualifications, a portfolio website provides tangible evidence of your abilities through actual work samples. Thanks to free website builders , creating a portfolio online is easier than ever. It serves multiple purposes because it: Demonstrates your competence and skill level Showcases your unique personal and professional style and approach Documents your professional growth over time Provides concrete examples for job interviews or client pitches Establishes strong credibility in your field or specific profession With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Get inspired by these best portfolio websites . What is a portfolio by type? Portfolio types by industry Creative portfolios Used by designers, artists, photographers, writers. Web design portfolio examples For example , Olya Black’s  web design portfolio excels in its simplicity. Designers portfolios should include high-quality images showing their final work, process sketches and development stages, detailed project briefs and client constraints, before and after comparisons where possible. Art portfolio examples In this example, Jessie’s art portfolio  is full of flair. Photography portfolio examples We love how Vanessa Mckeown uses her photography and art portfolio to show off her colorful work—and to sell it. Writing portfolio examples See how Sam Carlson takes his writing portfolio a step further by putting his client work front and center. Writers portfolios should focus on showing a variety of content types and formats, a range of voice, tone and style samples, as well as published pieces with contextual information plus results and performance metrics when available. Technical portfolios Used by developers, engineers, architects. Software engineering portfolios Architecture portfolio examples Explore how Gage Home Designs  nails the essentials of a strong architecture portfolio website—especially when it comes to building trust and showing off their work. Developers portfolios should be made up of code samples with explanation, project repositories with documentation, technical challenges and solution approaches plus deployment examples and functional outcomes. Professional portfolios Used by business professionals, marketers, consultants. Business portfolio See how Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Business professionals can use their portfolio to include case studies with measurable results, strategy documents and implementation examples, plus leadership initiatives taken and project management experience. Marketing portfolios Marketing portfolio examples Explore how Web design agency Lets One works closely with businesses to create an integrated marketing strategy that involves website creation, branding and social media. Academic portfolios Used in educational settings to demonstrate learning. Homeschool portfolios   The Eclectic Homeschool's portfolio is bursting with personality and creativity. Teaching portfolios Be inspired by how Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme . Investment portfolios Used for collections of financial assets managed for specific objectives Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio types by format Physical portfolios : Tangible collections in folders, binders, or presentation cases Digital portfolios: Online presentations via dedicated websites, PDFs or platforms Portfolio types by purpose Resume portfolios: Create by job seekers, often to complement not replace a resume. Learn more about how to make a portfolio for a job. Client portfolios : Designed to win client business or a specific project. Growth portfolios : Documenting professional development over time. PR portfolios: Made to showcase publicist examples and real-world results to attract clients. Learn more about how to make a PR portfolio . What are the essential components of a portfolio? While contents vary by field, effective portfolios typically include: Carefully curated work samples to show the range and quality of your work. Case studies that show specific projects of yours from concept to completion. Documentation of your process with insights into your methodology and approach. Context setting, including explanations of challenges, solutions and outcomes throughout each project. Relevant technical information about tools, technologies or techniques used. A professional biography with a brief introduction highlighting your background and expertise. Testimonials and results centered around client feedback or measurable outcomes of your work. How to make a portfolio that wows Choose from one of the best portfolio website builders like Wix Select the right portfolio template for your industry and portfolio type - Resume portfolio templates - Personal portfolio templates Curate your work and case studies Structure your portfolio with clear navigation, page hierarchy and a consistent presentation format and design. Learn more: How to make a portfolio How much does a portfolio cost? Main advantages of having a digital portfolio Acts as a dynamic showcase of your work. Its easily accessible to anyone with the URL link, regardless of their location in the world or time zone. People respond more positively the more accessible an asset it and it opens your work up to a global audience. Sharing your portfolio is as simple as sending a link, making it an efficient way to network and apply for new opportunities. Its a visual proof of your skills. Whether you use images, videos or audio to to visually show your capabilities, they're bound to be more engaging and impactful than a traditional one dimensional typed resume. Visibility boosting. A digital portfolio boosts your visibility, makes it easier for potential employers and clients to discover your work. Its super easy and fast to update. It allows for quick and easy updates, ensuring your portfolio always features your most recent and impressive projects. You tailor the content. You have the ability to customize your portfolio to highlight the skills and experiences most relevant to specific opportunities. Reinforce your personal branding . It serves as a strong tool for personal branding, allowing you to express your professional style and stand out from the competition.