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Ready to create your own website? Get started with Wix's website builder . A lot of business owners believe their “brand” starts and ends with a company logo and catchy slogan. I’ve seen it many times, and it usually plays out the same way. When creating a website , founders put their company front and center rather than themselves. But, the truth is, they’re missing out. Because people don’t just buy from brands—they buy from people.  I get it. Putting your personal brand out there can feel uncomfortable, and many of us prefer not to be in the spotlight. But when it’s done right, sharing who you are can have a big impact on your business. And what better place to do it than on your website? Before we explore how you can get out of your logo’s shadow and show more of your personal side online, let’s look at why it’s worth doing it in the first place. Read also: How to promote your website for free in 10 effective ways TL;DR: why your personal brand can be the best investment for your website In a noisy online world, people crave connection. They build trust with a face and a story much faster than they do with a faceless company. In this article, head of Wix Engineering’s brand and communities, Morad Stern , explains exactly why you should—and how you can—invest in your personal brand on your business website. Why your personal brand belongs on your website Right, let’s spell out the reasons why showing your authentic self on your site is one of the most valuable investments you can make in your business today. 01. People trust people Logos don’t build trust, people do. When you share your story or put a face to your business, you create a connection that feels human.  Showing you’re a small operation fares well, too. According to the 2025 Small Business Marketing Guide , consumers are excited to support small businesses, with 36% more people shopping with SBOs compared with last year. So lean into your ‘small’ and authentic side on your site. 02. It shows you’re the real deal Your personal brand is proof that you know what you’re talking about. By sharing your expertise and unique perspective, you demonstrate that you don't just talk the talk, but walk the walk. For example, if advising is your thing, 99% of senior executives now consider thought leadership crucial for evaluating potential advisors, according to The Value of Thought Leadership 2025 report . Large Language Models (LLMs) like Chat GPT and Gemini want to see your expertise, too. As Google’s own guidance for AI Overviews  advises, you need to create “helpful, reliable, people-first content.” 03. Your personality is your superpower At a time when machines are generating more content than humans, being  human is your greatest advantage. Your voice, your story and your personality are things AI can’t copy (at least not yet).  A 2025 survey from Sprout Social  shows that 55% of consumers say they’re more likely to trust brands that are committed to publishing content created by humans versus AI. This figure rises to 62% for Millennials. 04. It improves your reach Your personal network, social media following and public appearances (if you make them) can be used to drive traffic back to your business website. Keeping your message and personal identity consistent across all these touchpoints will widen your reach and build trust for conversions. How to be so much more than a logo online Okay, you’ve heard the ‘whys,’ now get ready to step into the spotlight with the ‘hows.’ Here are practical, low-anxiety steps you can take right now to weave your personality and expertise into your business website. Start small and build your confidence If you’re anxious about suddenly becoming the face of your business, know that you don’t have to go big on day one. Try easy wins like posting a behind-the-scenes photo of your workspace or recording a brief welcome video. Remember, you’re not trying to become a celebrity. You just need to become visible. And it’s not about you—it’s about building trust with the people you serve. If your work is valuable, it deserves a face. And that face is yours. Browse Wix’s 2,000+ free website templates  for inspiration on how you can make those subtle starts. Make your About page count Think of your About page or section as a virtual intro. It’s your chance to tell your story in a simple, clear way. Make sure it answers basic questions that people will have when they visit your site, like:  Who are you?  Why do you care?  How can you help me?  In his book, Building a StoryBrand,   Donald Miller  shares a powerful idea that should help: imagine your customer or site visitor as a hitchhiker. They stop you on the road with one burning question: “Where are you going? What’s your destination?” Instead of answering these questions clearly, many brands overwhelm visitors with irrelevant information. But what the customer really needs to know is the destination. Your About page is also a great place to plant trust signals, like past clients and media mentions. Check out graphic designer Jarrhette Burke’s About page , where he tells a compelling rags-to-riches success story and logo-drops clients like Puma, Netflix and Yves Saint Laurent. Prove you know your stuff Your website is the perfect platform to do more than just sell. It’s a place to share what you know, and to build a reputation as a go-to expert. You can do this by creating a blog, video series or resource hub. Write articles or create short videos explaining industry trends in simple terms. Share your unique perspective on common challenges that your customers face. When you create content, always ask yourself: "What's in it for them?" Your audience is looking for valuable information that helps them solve a problem or learn something new. Gary Vaynerchuk  is a classic example. He turned his family’s small wine store into a $60-million business by building a personal brand through daily YouTube videos. Providing clear, engaging explanations of the winery world, Gary’s authentic content created massive trust and attention. Related: How to build an AI content strategy Let your voice jump off the webpage Injecting your personality into your website doesn't mean oversharing or turning it into a personal diary. It’s about letting the human behind the business come through. Do you prefer to show off your funny side? Or are you more comfortable being nurturing and supportive? Let that come across in your writing. Take some inspiration from interactive diner, Karens . Its website’s content is full of character. It pokes fun at its poor restaurant service concept, with a clever slogan, “We hate good service. rated 1* by us.” Its content is also super conversational, particularly in its homepage header: “This will be the most fun you’ve had eating burgers, ever.” Remember, people don't connect with stiff, corporate words; they connect with authentic human experiences. Apply this thinking to all your web copy—from your headings to your product descriptions—and you won’t go wrong. Related: 16+ marketing statistics that every small business can use in 2025 Be clear about who’s doing the talking If you want your brand to feel more personal, make sure you're clear about who's doing the talking on your website. If you jump back and forth between “I” (as the founder) and “we” (as the company), it can leave your visitors confused.  Pick one voice and stick with it—or, if you use both, do it with intent. If you're sharing your story, use "I." If you're talking about what your team delivers, go with "we." This simple distinction makes your brand easier for customers to connect with. Take a look at the website for events company, The Robin Collective . Packed with personality and putting the founders at the heart of everything, the site’s playful content explaining who they are and what they do never veers from “we.” You need to show up in real life, too Of course, building a personal brand isn't only about your website—it’s also about showing up in the places your industry hangs out. Attend events, join relevant online forums and throw yourself into conversations on social media. When you show up and share your expertise, you grow your network and put a face to your business. Plus, the people you meet can become business partners or new clients. Don’t wait for perfection: start now If you’re waiting for everything to be perfect before developing your personal brand, here’s a friendly nudge: start messy, start small, but start now. All the great brands you admire had to start somewhere, and it probably wasn’t flawless. Tell your story and speak directly to the folks you want to help. After that, tweak and refine your business website as you go. Now, stop hiding behind your logo. Your customers are waiting to meet you. Read also: 50 free advertising sites to promote your website online 10 Wix marketing integrations to boost your site’s performance 10 SEO tips to boost your website How to build your personal brand on your business website Here’s some tips on how to get the real you into your business website, complete with real-world examples. Pro tip What Morad says Real-world example Start small and build your confidence “Remember, you’re not trying to become a celebrity. You just need to become visible.” A freelance developer starts by adding a Meet the Founder section on their homepage with a casual photo and a short paragraph about why they code. Make your About page count “The core of strong branding is clarity. Show people exactly where you’re taking them, what value you offer and how it helps them reach their goals.” A financial planner redesigns their About page to focus 80% on the client's destination (financial security) and 20% on the founder’s journey, using clear, future-focused language. Prove you know your stuff "Your website is the perfect platform to do more than just sell. It’s a place to share what you know, and to build a reputation as a go-to expert in your field." A boutique coffee roaster starts a weekly video series on their website explaining the chemistry of different bean processing methods, positioning themselves as someone in the know. Let your voice jump off the webpage "Remember, people don't connect with stiff, corporate words; they connect with authentic human experiences." An interior designer uses a witty tone in their service descriptions and project summaries, making the brand feel approachable and memorable. Be clear about who’s doing the talking "If you jump back and forth between “I” (as the founder) and “we” (as the company), it can leave your visitors confused. Pick one voice and stick with it—or, if you use both, do it with intent." A wellness coach uses "I" exclusively on the blog (for personal advice) and consistently uses "we" on the "Services" page (for team-delivered packages) to eliminate confusion. Show up in real life, too "When you show up and share your expertise, you grow your network and put a face to your business name." An entrepreneur lists the industry conferences they will be attending on their website's events page, encouraging site visitors to connect with them in person. Don’t wait for perfection "If you’re waiting for everything to be perfect before starting your personal brand, here’s a friendly nudge: start messy, start small, but start now." A baker launches a simple, single-page website today with just an About Me and a contact form, knowing they can add the full e-commerce shop later. Personal branding on your website FAQ Do I have to share personal details like my family or hobbies on my business website? Not at all. Personal branding is about showing your professional expertise and unique perspective, not oversharing your life. Focus on the stories and insights that connect to your business mission. How can I maintain a personal brand on my site if the company grows and I hire a team? A strong personal brand evolves with your business. As you grow, you can shift from using "I" to "we," ensuring your team's voices still reflect the core values you established. What's the easiest way to start my personal brand on my business website if I don’t like being in the spotlight? Start where you’re most comfortable. This could be writing a detailed Our Story page, sharing your expert opinion in a blog post or simply using a real headshot instead of an avatar. Take your time. You’ll get used to seeing yourself out in the world. Will a personal brand limit my ability to pivot my business later? No. In fact, the opposite is often true. People trust you and your expertise, not just your product. This trust makes your audience more willing to follow you, even if you change your service or product offerings.

Ready to create your own website? Get started with Wix's website builder . You might not realize it yet, but your website is your brand in its truest form. Think about it. It’s one of the few places you dictate the narrative and vibe. On social, and even at your brick-and-mortar store, your brand is subject to a ton of external factors that are beyond your control. That’s exactly why your website needs to speak your brand’s language. Because when your site tells a cohesive story about who you are and why your customers should care, you build real trust. And that, in an overcrowded, noisy market, is like gold dust. So, how do you speak your brand language on your website? Well, it all starts with finding your voice. TL;DR: how to speak your brand’s language on your website In this article, senior marketing writer and creative Liley-Beth Griffin breaks down how to make your website actually sound like your brand instead of just another generic corner of the internet. She explains how to define your brand voice and shows how clear messaging, thoughtful design and a consistent vibe can turn your website into a place where your brand language really comes to life. How to discover your brand voice You can’t speak your brand’s language if you don’t know what that language is yet. Here’s a handy three-step framework to help you find your voice. Step 1: Identify your KVP Start with your most basic brand positioning, often called your key value proposition (KVP), or why people should choose your brand over your competitors. A simple way to figure this out is to draw a Venn diagram with three circles: What your customers want What your brand does best What your competitors do best Your brand positioning should live in the sweet spot where "What your customers want" overlaps "What your brand does best"—but ideally sit outside of what your competitors are already doing well. That gap is your opportunity. Step 2: Build your message house Once you have your KVP, you need a structure to support it. That’s where your “message house” comes in—an architecture that keeps your content on track so you never stray from your story. See the blank template below. At the top of your message house is your brand’s KVP, which we’ve already defined using our Venn diagram. Underneath, we’ve got three core benefits of your product/service, with each one laddering up to your KVP. These benefits should be proof of your KVP. When choosing your brand’s core benefits, think like your audience. What are their pain points, and how does your product/service solve them? Look back at conversations you've had with customers—what do they say about how your brand fits into their daily lives? Finally, your supporting messages are real, tangible features that back up your core benefits. For example, if you run a dog grooming service and one of your core benefits is “Make grooming safe and stress-free,” your supporting messages could be that you use only hypoallergenic products and that you have certified trainers. Step 3: Define your tone Now that you know what  to say, you need to decide how  to say it. This is your tone of voice. To discover yours, ask yourself three questions:  Who is your audience, how do they talk and how do they want to be talked to?  For example, my audience might be Gen Z and “cusp” Millennials looking for an LGBTQ+-friendly tattoo parlor. They talk in a way that feels “chronically online” but always inclusive. They cringe at brands that are too try-hard. How do you want people to feel when they interact with your brand? Inspired? Safe? Seen? How would you like people to describe the vibe of your brand?   Artsy? Edgy? Authentic? When you’re done thinking about these questions, jot down three to five adjectives that define your tone of voice. It’s also helpful to list a few "Dos and Don'ts." For example: "We DO want to sound confident, we DON'T want to sound arrogant." One final note about brand voice: Remember that it’s like a human voice, shifting situationally. So, while your brand’s core persona will always be the same, your tone can (and should) be dialed up or down depending on what you’re communicating and the context. You might choose to speak in a bolder tone on your homepage  than on a returns page, where a calmer, more reassuring voice works better. No matter where your customers are on your site, they should still feel like they’re interacting with the same brand personality. Common brand voice mistakes to avoid Even with the best intentions, it’s easy to veer off track when it comes to brand voice. Before bringing your brand language to your website, it’s worth considering the common traps to avoid: Being too "try-hard" or cringey:  Nothing repels a customer faster than inauthenticity. If you use slang to sound trendy but it doesn't actually fit your brand, you risk losing credibility with your audience. Being too "salesy" and overpromising:  If every sentence feels like a pitch, you lose trust. People want connection, not a hard sell. Using jargon:  Speaking in abstractions or industry-speak is a quick way to confuse people. If a visitor reads your homepage and still doesn't know what you sell, you’ve got a problem. Mimicking competitors:  It’s tempting to look at the market leader and copy their style. But if you sound exactly like them, why would anyone choose you? Plus, you’ll never do their voice as well as they do. How to bring your brand language to your website Once your brand positioning, message house and tone of voice are in place, your copy should flow very naturally. Here’s what to consider when creating a website  that speaks your brand language. Think about your visual hierarchy People usually scan headlines, so how you arrange and format your web content  matters. Make sure your biggest, boldest text conveys your most important brand messages. And don't bury your value proposition in a paragraph at the bottom of the page. Take a look at the TOMbag  website. One quick scroll through the headers and subheaders tells you everything you need to know: TOMbag is a climate-conscious company that produces reusable garbage bags for simple use. Stick around and you’ll notice that the brand has a clear and consistent brand language, too. Be disciplined in your tone Be strict with yourself when applying your tone of voice—just because you personally like a phrase doesn’t mean it fits your brand. If copywriting’s not your thing, it can be helpful to lean on AI tools like the Wix AI  text creator to generate content. You could even feed your brand positioning and tone of voice into AI and have it review your own writing to make sure it’s aligned. Related: Most AI-generated website content is generic. Here’s how to make sure yours isn’t Prioritize clarity in your content Always err on the side of clarity and consistency. Ask yourself: Does my content clearly explain the value we offer? Does it all add up to a cohesive story? The website for talent consultant Empowered Artist  does a solid job of clearly communicating who they are (a mentor/coach for independent artists), what they offer (mentorship, coaching, courses) and why it matters (helping artists navigate their business, build their brand, secure gigs). The tone throughout is authentic but authoritative. By putting her own personal brand in the spotlight, founder Jenny Langer also creates an immediate sense of trust. Go beyond just words You know how brands have a certain “vibe?” You come away from their website thinking ‘wow, this studio is doing something wild and new’ or ‘this spa will absolutely heal my soul.’ That feeling is no accident. It’s the result of your content, design, UX and website features  playing nicely together—down to the very last CTA at checkout. Let’s pretend you own a clothing line. Imagine your design philosophy revolves around raw materials, clean lines and structured shapes. To reflect this online, you could use brutalist web design  for your site’s look and feel. So you might go for a minimalist color palette accented by full-bleed photography that feels editorial. You could lean further into this function-before-form aesthetic by opting for a clean, streamlined UX where every interaction feels intentional. If you can’t find specific visuals that suit that brutalist vibe or your brand language, you can always use Wix’s built-in AI image creator to build something new in seconds. Examples of brands that get their language right If you want to see what makes a good website , let’s take a look at three examples that nail their brand language with clarity and confidence. Josh Harmon Musician and sound effects artist Josh Harmon  built a website to showcase his work and engage fans and potential brand partners. From the hand-drawn logo in the header to the conversational copy, Josh displays a brand language that’s super fun but professional. The website’s content is sprinkled with delightful little pieces of humor, like where Josh quotes testimonials by The Today Show  and Modern Drummer Magazine , before adding: “My grandma is also very proud of me.” Josh, who has amassed over 20 million followers on social media, explains why a having website is essential to his work: “A website is a powerful tool for brand building because, unlike being spread across multiple platforms, it gives people a holistic view, allowing you to present your content exactly how you want in one place.” Read about how Josh created a website that hits all the brand language notes . Byline This website for internet publication Byline  really commits to the bit brand-wise. Born from a growing nostalgia for the early web when there were more niche online communities, it hones in on a malaise for traditional journalism. Out of this niche comes its unique brand personality—irreverent, truthful, nostalgic yet Gen Z. This brand personality is felt throughout the website—from the Rolling Stone-inspired design, to the editorial copy, low-fi typeface and the old-school search bar. You can just imagine an internet culture enthusiast voluntarily bringing it up in conversation next time they’re talking to one of their own. And yes, these are exactly the brand advocates we’re after. Lennnie Another website that successfully brings us into its brand world is Lennnie , an animated blob that has amassed millions of social media followers for promoting positivity. Lennnie’s website is a direct extension of its social media brand. All the warmth and whimsy of the much-loved little guy are expressed through surrealist animations, empathetic copy and a game-like UX based on “side quests.” And this playful brand persona is conveyed site-wide while still serving as an eCommerce hub for merch, books, a podcast and link-outs to social. The lesson we can take from Lennnie is that going all-in on a unique brand persona is what turns social media followers into paying customers.  Want to start selling online? Build a free eCommerce website  with Wix. Why small brands are in a unique position You don't need a massive marketing budget to have a winning brand language on your website. In fact, small businesses often do it better than the big guys for a few reasons: You have the final say on your brand persona. The more people there are weighing in on copy and design, the more diluted a brand can get. You can get really, really niche.  You’re not a huge department store trying to be all things to all people. Once you’ve honed in on your USP and tone of voice, you can get as edgy or specific as you want.  You can evolve faster and respond to your audience in real time  (because of the previous points), especially if you’re only defining who you are now. For this reason, it’s the newly emerging micro-brands that are on the mood boards of macro-brands. No matter the size of your brand or team, there is only ever one source of truth for your persona.  And it’s laid out when you define your positioning and tone of voice. Stick to it across all your touch points, and you can’t really go wrong. As more and more AI-generated content floods the web, brands with a distinct, human point of view will go far. By investing the time now to define and speak your brand’s language, you’re building a connection that no algorithm can replicate. Read also: I built a Wix website for my mom: here's how it went Making sure your site speaks your brand language Before you jump into creating content, it helps to see the big ideas all in one place. Here’s a quick guide to creating a website that speaks your brand language and how the tactics might play out in the real world. Pro tip What Liley says Real-world example Find your sweet spot “ Your brand positioning should live in the sweet spot where ‘What your customers want’ overlaps ‘What your brand does best.’ That gap is your opportunity.” Think of a boutique coffee roaster that realizes people want flavor without fuss. Their site leans into that message—super clear and super simple, like, “We roast great beans, so you don’t have to think about it.” Build a message house “ Once you have your KVP, you need a structure to support it… an architecture that keeps your content on track so you never stray from your story.” A small skincare company uses a simple message house to keep their site tight. Every piece of content comes back to “gentle, effective basics,” so nothing on the site ever feels random or off-brand. Think like your audience “When choosing your brand’s core benefits, think like your audience. What are their pain points, and how does your product/service solve them?” A meal-prep startup focuses its site copy around “I’m busy, please just make this easier.” Every page talks like a helpful friend who gets your chaos and wants you fed. Keep things clear, not salesy “If every sentence feels like a pitch, you lose trust. People want connection, not a hard sell.” A wellness coach writes their service page like a conversation: here’s what I do, here’s how it helps, here’s how to get started. No pressure, no hype—just honest info. Use visual hierarchy wisely “Make sure your biggest, boldest text conveys your most important brand messages. And don’t bury your value proposition.” A home-cleaning service puts its core promise—“We make clean easy”—right at the top. Scroll once and instantly know exactly what they’re about. Use design + copy together “Your content, design, UX and website features [should] play nicely together—down to the very last CTA at checkout.” A minimalist clothing brand keeps everything clean and structured—photos, layout and even product descriptions. The whole site feels like stepping into their studio. Embrace your small-brand advantage “Small businesses often do it better… you can get really, really niche.” A tiny candle studio picks a super specific voice—cozy, witchy and a little dramatic. Their website feels like you walked into a magical place. People love it because it’s so unique. Speaking your brand language on your website FAQ What exactly is "brand language" for a website? Think of brand language as your company’s verbal outfit. It’s not just what you say (the information), but how you say it (the personality). Whether you’re witty, empathetic, rebellious or calm, your brand language is the distinct style of words and phrasing that makes your website sound like you, rather than a generic template. Why can't I just try to sound "professional"? You can, but "professional" can be code for "boring" or "safe," and safe doesn't stick in people's heads. If you sound exactly like every other competitor in your industry, you’re in danger of becoming invisible. A distinct brand voice is the quickest way to differentiate yourself. It shows you’re not just another faceless corporation, but a team of humans they can actually connect with. Will being too conversational make me lose credibility? Not if you do it right. There’s a huge difference between being "unprofessional" (sloppy, rude, unclear) and being "conversational" (accessible, clear, human). In fact, shedding the stiff corporate jargon usually increases trust because it shows you’re confident enough to speak plainly. Does brand voice actually affect my sales numbers? Absolutely. When a visitor lands on your site and feels like you "get" them because you're speaking their language, trust is built instantly. That emotional connection is what moves people from browsing to adding to cart. On the other hand, disconnected or robotic copy creates friction, causing potential leads to bounce because they don't feel a spark. How do I figure out what my brand voice should be?  Start by looking at your ideal clients. How do they talk? What slang do they use? What are they frustrated by? Your brand voice should bridge the gap between who you are and who they are. A great trick is to read your website copy out loud. If you stumble or feel like you’re doing a bad impression of the person behind your brand, it’s not your real voice. Should my voice sound the same on every single page? Your voice (personality) should stay the same, but your tone (emotion) can change depending on the context. For example, your personality might be cheeky and fun, which works great for your headlines and About page. But if a user is on a Payment Failed page, you should dial down the jokes and dial up the helpfulness.

Build your website in minutes, try Wix for free today → Exploring the best website builders for affiliate marketing helps you find platforms packed with the right tools and features to launch and manage a successful affiliate site.  We've rounded up the top options to simplify creating a website , bring in traffic and help you maximize commissions. When it comes to launching an affiliate marketing website, not all website builders are created equal. The best website builder should offer essential features like link management, built-in website analytics  and SEO features , along with free affiliate marketing website templates , making it easy to learn how to make a website that generates clicks.  When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Website builders for affiliate marketing In this guide, we’ll walk you through what an affiliate website builder is, the top 11 options available today and what to look for when choosing an affiliate website builder. Let’s take a quick look at the top 11 website builders for affiliate marketing and what they have to offer:  Name Standouts Best for Price Wix Professionally designed website templates, drag-and-drop website builder, built-in SEO tools, large app market  All-around flexibility and design Free plan available; paid plans start at $17/mo Wix Studio Advanced design flexibility, built-in collaboration tools, scalable multi-site management Professional designers and visually-focused affiliates managing multiple websites Free plan available; paid plans start at $19/mo Shopify Ecommerce tools, huge app ecosystem Ecommerce focused affiliates Free trial available. Paid plans start at $29/mo BigCommerce Great built-in features, no transaction fees Affiliates that need to scale fast Free trial available. Paid plans start at $29/mo Squarespace Designer templates, easy to use Visual-heavy niches (design, photography) Free trials available. Paid plans start at $16/mo HubSpot Integrated CRM and marketing tools Marketers who need deep data Free tools available; paid plans start at $9/mo per seat Ecwid Easy to add to existing sites Adding a store to a blog Plans start at $5/mo IONOS Very affordable intro rates Budget-conscious beginners Plans start at $6/mo with first- year promotions as low as $1/mo SITE123 3-step website building Tech novices Free plan available; paid plans start at $12.80/mo Webador Simple and budget-friendly Hobby websites Free plan available; paid plans start at $6/mo WordPress.com Blogging focused platform, extensive plugin library Content-heavy blogs Free plan available; paid plans start at $4/mo Editor’s note: All prices listed are billed annually. The information in this table is true as of December 11, 2025, unless stated otherwise.  See more:  How to make an affiliate marketing website How to make a website from scratch What is an affiliate marketing website builder? An affiliate website builder is a platform designed to help you create a website specifically for promoting third-party products. Unlike a standard site, an affiliate site needs specific features to succeed. You need to be able manage a lot of affiliate links, organize content like reviews and guides and encourage visitors to make a purchase through your links. The biggest draw? You don’t have to be a web pro to get started. Modern builders simplify website building with no-code editing, customizable  website templates  and tools that show you how to design a website with AI  to create a unique, business-ready site with a few prompts. These platforms are also built with SEO in mind, giving you handy tools to help your content get found on Google and other search engines. Website builders that offer an integrated blog maker  make  it easy to organize your reviews, how-to guides and top picks in one place, all while boosting your visibility with SEO-friendly content that brings in a steady stream of readers. With Wix, for example, you get step-by-step SEO guidance via the Wix SEO learning hub  and keyword suggestions so your content can reach the right audience without any guesswork. Link management is a big deal in affiliate marketing. The best website builders  let you add, organize and track affiliate links easily, so you spend less time fiddling with your dashboard and more time creating helpful and converting content.  "Affiliate marketing has emerged as one of the most dynamic strategies for business growth. It lets companies reach new audiences while growing meaningful, long-term relationships. The potential within this space is huge, and it's impressive to see how brands are leveraging it to adapt and thrive." - Adi Avraham, SEO growth specialist at Wix See more:  What is a website builder?  Why use a website builder?  Best low-code no-code website builders 11 best website builders for affiliate marketing  We know what makes a strong affiliate website builder. Now, let's dive into the 11 best affiliate website builders to help you find the one that best meets your affiliate business and goals.   Wix   Wix Studio Shopify BigCommerce Squarespace HubSpot Ecwid IONOS SITE123 Webador   WordPress.com 01. Wix Wix excels at giving you total control over the creative process when building your website. It’s built for people who want their site to look exactly as they envisioned it, without compromising on performance and capabilities. Why this builder is great for affiliate marketing: Wix is one of the easiest website builders on the market. It offers quick domain registration , a robust blog maker and SEO features right out of the box. You can easily insert affiliate links, create buttons and manage blog posts. Plus, the Wix App Market  has specific tools for affiliate marketers , like affiliate integration and traffic analysis apps. Standout features: Total design freedom:  Pick from over 2,000 professionally designed free website templates, then drag and drop elements to make the site completely yours. Full-suite of SEO tools:  Built-in SEO tools help your reviews rank higher in search results. Scalability:  Start with a simple setup and scale your business by integrating advanced features as your traffic grows. With robust free website hosting  included, Wix ensures your site can handle increasing demand, keeping your audience engaged as your business expands. Cost: Free plan available. Paid plans start at $17 a month. Annual pricing.  02. Wix Studio Wix Studio   brings professional designs and concepts to life with a powerful platform built for creators and design focused affiliate marketers. Wix Studio breaks past the basics, letting you create a website that’s bold, interactive and as high-performing as your ideas, while harnessing Wix’s robust infrastructure and business solutions. Why this builder is great for affiliate marketing: Wix Studio takes everything people love about Wix and elevates that experience for serious designers and affiliates that want visuals that wow their audiences. For affiliates aiming to move fast, experiment boldly and manage projects like a pro, Wix Studio is a top choice. Standout features: Advanced design flexibility:  Granular design controls and intuitive interface let you create pixel-perfect layouts that stand out. Built-in collaboration and project management:  Keep affiliate projects on track by inviting collaborators, organizing assets and managing feedback, directly in the platform. Scalable multi-site management:  Great for affiliates overseeing multiple websites and projects, with features that make it easy to add new sites, share assets and track performance.  Cost:  Free plan available. Paid plans start at $19 a month. Annual pricing. Read more: Wix vs. Wix Studio → 03. Shopify Shopify is consid ered one of the best eCommerce website builders , b ut it also boasts a strong platform for affiliate marketers. It’s especially good if you plan to mix affiliate products with your own merchandise down the line. Why this builder is great for affiliate marketing: Shopify offers a straightforward way to organize and display products. Affiliate products are listed like regular products, just with inventory tracking disabled. You can customize the 'Buy' button, via an app or by editing the theme code, to redirect customers to your affiliate links. Standout features: App ecosystem:  Thousands of apps to help with marketing, SEO and link management. Speed and security:  Fast loading times are crucial for keeping visitors engaged. Ease of use:  Very intuitive interface for managing products. Cost: Free trial available. Plans start at $29 a month. Annual pricing. Read more:  Wix vs. Shopify Shopify alternatives Wix Studio vs. Shopify 04. BigCommerce BigCommerce is another eCommerce heavyweight. It comes loaded with built-in features, meaning you rely less on third-party apps. Why this builder is great for affiliate marketing: It’s built for scale. If you plan on having thousands of affiliate product listings, BigCommerce handles large catalogs without slowing down. Standout features: Product listings: All plans come with  practically unlimited product listings, along with ample file storage and bandwidth . No transaction fees:  BigCommerce doesn’t charge extra for sales on any of its plans. Multi-channel selling:  Easy integration with social media platforms. Cost: Free trial available. Plans start at $29 a month.. Annual pricing.  See more: how to make an eCommerce website→ 05. Squarespace Squarespace is known for its designs and layouts. If your affiliate niche relies on strong visuals, like fashion, travel or interior design, Squarespace is a strong contender.  Why this builder is great for affiliate marketing: The templates are mobile-responsive and look professional immediately. It builds trust with visitors, which is essential when asking them to click your links. Standout features: Designs and layouts: Polished, professional templates that emphasize visual storytelling.   All-in-one:  Hosting, domain and tools are all included. Blogging tools:  Solid features for scheduling and formatting posts. Cost: Free trial available. Plans start at $16 a month. Annual pricing. Read more:  Wix vs. Squarespace Squarespace alternatives How to make a responsive website 06. HubSpot HubSpot’s Content Hub comes deeply integrated with their marketing tools, right out of the box. It’s perfect for analytics and data nerds looking to make smart, data-driven decisions based on actual figures. Why this builder is great for affiliate marketing: HubSpot is more than a website builder, it’s a marketing-centric growth engine. You can track visitor behavior in detail, seeing exactly which links they click and how they move through your site. Standout features: Smart content:  Personalize what visitors see based on their history. Analytics:  Incredible depth of data to optimize your affiliate strategy. Marketing tools:  Built in marketing features to help drive traffic and boost conversions. . Cost: Free tools available. Paid plans start at $9 a month per seat. Annual pricing. 07. Ecwid Ecwid is unique because it’s technically an eCommerce plugin you can add to any existing website, though they recently released a simple "Instant Site" builder alongside it.  Why this builder is great for affiliate marketing: If you already have a blog and just want to add a "shop" section for your affiliate recommendations, Ecwid plugs right in. Standout features: Portability:  You can sell on any website, Instagram and Amazon simultaneously. Free plan:  A generous free forever plan for small stores. Simplicity:  Very easy to set up and start adding products. Cost: Plans start at $5 a month. Annual pricing. 08 IONOS IONOS is a budget-friendly option that gets the job done. It’s straightforward and aimed at getting you online as cost effectively as possible. Why this builder is great for affiliate marketing: It keeps your overhead low. When you are just starting and haven't made commissions yet, keeping costs down is vital. Standout features: Price:  Low introductory offers. Personal consultant:  Some plans include a dedicated contact for support. Privacy:  Strong data privacy protection (based in Europe). Cost: Paid plans start at $6 a month, with first-year promotions as low as $1 a month. Annual pricing. 09. SITE123 As the name suggests, SITE123 is about speed. SITE123 focuses on getting a site up and live in three steps. Why this builder is great for affiliate marketing: SITE123 is great for the affiliate marketer who hates tech. If you just want to type text and upload photos without messing around with layouts and design. Standout features: Straightforward: Offers a simple 3-step process to building a website.   Multilingual:  Great tools for creating a site in multiple languages. Free plan:  Good for testing and research. Cost: Free plan available. Paid plans start at $12.80 a month.  10. Webador Webador is another easy-to-use builder that focuses on simplicity and low cost, as opposed to design freedom and rich features. Why this builder is great for affiliate marketing: It’s a zero-frills option for simple review sites or blogs. Standout features: Ease of use:  Very intuitive interface. Cost:  One of the most affordable paid plans on the market. Stock photos:  Integration with stock photo libraries makes finding images easy. Cost: Free plan available. Paid plans start at $6 a month. Annual pricing.  11. WordPress.com WordPress powers a huge chunk of the internet. WordPress.com is the hosted version of this power, making a much more accessible and affordable entry point than the self-hosted version. Why this builder is great for affiliate marketing: Content plays a crucial role in affiliate marketing, and WordPress stands out with its robust and versatile blogging solution . . It offers granular control over how your posts look and function, and is a strong contender for content heavy websites and blogs.  Standout features: Customization flexibility:  Large library of themes and plugins. Community support:  Tutorials and support available online. Blogging:  Advanced features for categorizing and tagging content. Cost: Free plan available. Paid plans start at $4 a month. Annual pricing.  See more:  Wix Studio vs. WordPress WordPress alternatives Best hotel website builders  Best restaurant website builder Best website builders for designers Best website builder for teachers Best website builders for non profits Best website builder for small business Editor’s note: All prices listed are billed annually. The information in this breakdown is true as of December 11, 2025, unless stated otherwise.  Website builders for affiliate marketing: 5 essentials that truly make a difference The affiliate marketing segment is estimated to be worth $37.3 billion in 2025 , and is expected to reach around $48 billion by 2027. If you’ve been thinking about creating an affiliate marketing website, now is a great time to choose a builder and capitalize on this fast paced growth.  It’s important to remember that not all builders are created equal. When your income depends on clicks and conversions, here is what you need to prioritize: 01. Ease of use You want to spend your time creating content, not fighting with HTML code. Look for a website builder with an intuitive interface that lets you update pages quickly and easily. To reduce build times and friction even more, Modern affiliate website builders solve this by offering a drag and drop website builder  that feels natural to use, even if you’ve never built a website before.   A no-code website builder  removes the guesswork and helps you see exactly what your visitors will see as you’re building your website. Menus and settings are upfront and easy to find, so changes happen fast.  Pro tip: Building an affiliate website with Wix makes launching and updatin g your site feel easy and stress-free. Wix offers an AI website builder   that creates a unique, business-ready site in no time, letting you focus on driving traffic and maximizing your commissions instead of wrestling with tech.   See more: best AI website builders→  02. SEO capabilities Organic traffic is the backbone of affiliate marketing. Your builder has to make it easy to edit page titles, meta descriptions and URL  s lugs.  The  best website builders for SEO  offer features that help with keyword optimization and smart meta tag editing, so every page is set up to reach the right audience. All this means you’ll have a much better shot at landing on that coveted first page of search results, putting your reviews and recommendations right where people are looking.  Since load speeds are a significant factor in search engine rankings, you’ll also need reliable website hosting to make sure your site loads fast, with maximum uptime.  Pro tip:  Builders like Wix include built-in SEO features that walk you through best practices, automatically generating sitemaps and supporting structured data, making it easier to find your website on search engines.  Wix provides resilient web hosting with 99.99% uptime so your site will stay up no matter what, even during traffic spikes.  03. Web analytics Analyzing how your visitors interact with your website is how you know what you’re doing right and where you can be doing better. A builder with built -in web analytics tools  lets you see which pages and links get the most interactions, how users find you and where they drop off.  Wix Analytics  reports help you make smarter and more data driven d ecisions by clearly showing how your business performs. You can customize these summaries to track the specific data that matters most to you. The dashboard displays insights into visitor trends so you can always plan your next move,  fine-tune your content and boost your earning potential. 04. Link management Affiliate link management is a huge part of any affiliate website. You want a website builder that easily lets you create buttons, cloak links to make them look cleaner and mark them as "sponsored" or "nofollow" to comply with Google’s guidelines.  With the right affiliate website builder, it's easy to update, track or remove links at any time which means your site links are neat, up to date and user-friendly. Pro tip: Managing affiliate links with Wix is simple and gives you the control to tweak and optimize your strategy. You can cloak affiliate URLs to keep your links branded and organized, making them more appealing to your audience.  “One of the most recurring topics in the SEO universe is the use of links, especially nofollow and dofollow links. Although they may seem like simple concepts, understanding the difference between them and knowing how to use them strategically can make a huge difference when creating a website.” – Caio Nogueira, Co-founder of UpSites and SEO specialist. See more: how to hyperlink→ 05. Blogging A blog is a powerful tool for any affiliate website, and is usually at the epicenter of any affiliate content marketing strategy. You can use your blog to share industry news product reviews or helpful tips related to your affiliate products.  Knowing how to start a blog  with regularly scheduled content helps with connecting to your audience and building a loyal community around your brand. And of course, it’s the perfect place to naturally include your affiliate links. Blogging regularly also improves your site's SEO. Fresh content signals to search engines that your site is active and relevant which can help you rank higher in search results.  With Wix’s blog maker, you can organize your posts into categories making it easy for visitors and search engines to navigate your content. You can even earn money directly from your blog by setting up blog post subscriptions for access to premium content, creating another income stream for your affiliate business. Best website builders for affiliate marketing FAQ Can I start affiliate marketing for free? Yes, absolutely. Wix offers a free plan. With a free plan you can build your audience and content library with minimal investment. However, if you want your website to have its own domain ( like mywebsite.com ) and access to advanced SEO tools, you’ll need to upgrade to one of the paid Wix Plans . Do I need to know how to code? Not at all. That’s the beauty of modern website builders, like Wix. You interact with what you see on the screen, dragging images, typing text and changing colors and the software handles all the complicated code in the background. Which builder is best for Amazon Associates? You can practically use any builder for Amazon Associates. They offer plugins and apps specifically designed to pull Amazon product images and prices into your site, ensuring you stay compliant with Amazon's strict operating agreement policies.

Get started by: Creating a website →  | Getting a domain → Our eyes are drawn to color. On a website , colors play a role in making us feel something when we’re browsing products or getting to know a brand for the first time. Even if we’re not aware of it, colors can influence how long we linger on a site. It can impact how we feel about a brand and if we deem it “professional enough.” That’s why, if you’re learning how to make a website  or toying with web design , it’s important to pay attention to the latest website color trends. Understanding these trends can help you stay in touch with consumer preferences, plus leave a positive impression.  As we look at up-and-coming trends for 2026, the focus is pretty clear: more and more people are gravitating towards colors that make a brand feel inviting and grounded amid a rapidly moving, AI-obsessed world. We consulted Wix designers to hear what they had to say and what they consider to be the most important colors of 2026.  Design a website  with Wix today to get a jump on these trends. 8 website color trends to consider when designing your website Mocha Mousse Digital Lavender Verdant Green Sunny Yellow Crisp White Terracotta Red Navy Blue Muted Rose 01. Mocha Mousse At the top of our list is Pantone’s color of the year : Mocha Mousse  (PANTONE 17-1230, or #A47864 ). It’s a rich, earthy brown that “exudes a quiet sophistication, yet at the same time is an unpretentious classic,” according to Laurie Pressman, vice president of the Pantone Color Institute. It evokes a sense of calm. It makes you want to take a break and relax for a moment—perhaps with a warm cup of mocha in hand.  “This color embodies the current movement towards authenticity and sustainability in design, making it ideal for projects that prioritize trust, balance and sophistication,” adds Wix Marketing Designer Tal Ashtar. “Its earthy and grounded nature works beautifully in various design fields, particularly in web design, where it adds both warmth and approachability.” Mocha Mousse is already available as a limited-time web capsule, exclusively offered in Wix Studio. Wix Studio partnered with Pantone to compose dozens of web design assets in Mocha Mousse, including video masks, vector art and responsive templates.  How to use Mocha Mousse on your website As the Wix Studio x Pantone web capsule goes to show, “Mocha Mousse is versatile and works as a background, accent or typography element,” says Tal. “Its sophisticated tone complements both modern and traditional styles…and it pairs seamlessly with other popular hues.”  Mocha Mousse can complement a wide range of colors, from neon greens to muted purples. It can be used as a calming backdrop or as a way to soften your messaging across your site. 02. Digital Lavender  With AI speeding up the pace of work and life, it’s no surprise that many of us are all clinging onto colors like Digital Lavender. Like Mocha Mousse, this soft, understated shade of purple (#A78BFA) offers a sense of tranquility.  It’s a good match for brands focused on self-care, health and mindfulness. Apps like Headspace already like to balance bright, energetic colors with soft, soothing tones in their branding—creating the kind of equilibrium you’d hope to experience in a meditation session. Digital Lavender is also making its way through industries like fashion, tech and e-learning. We’ve seen it being used to bring an air of sophistication to modern looks, or to create a soothing atmosphere while inspiring creativity.  How to use Digital Lavender on your website Digital Lavender pairs nicely with neutral tones (think beige, cream or light gray) to create a minimalistic look. Or, if you’re looking to create a more playful aesthetic, try combining it with other pastels.  It can serve as a serene background color for your website. At the same time, it can be incorporated into smaller accents and details (like buttons, icons or hover effects) to draw attention without overwhelming the design.  03. Verdant Green We’ve seen this green all over our social media feeds—and we have Wicked to thank. Like Elphaba’s signature color, Verdant Green (#4CAF50) is a radiant, emerald-like hue.  It makes a statement, while reminding us of the simple pleasures of nature: fresh-cut grass, a crisp Granny Smith apple or the fragrant herbs in our salads. And, like the character arc in Wicked , Verdant Green reflects a journey of strength, fortitude and growth.  Verdant Green has the power to work on two opposite ends of the spectrum: It can be neutralized by softer, earthly shades to create a calm, sophisticated look. On the other hand, it can add a touch of drama when paired with bold colors, like deep purples, dark blues or metallic gold. How to use Verdant Green on your website This vibrant shade of green is a perfect candidate for sustainability, nature, agriculture or design-related websites. It can be used as a whimsical typeface or a bold background.  Alternatively, if you’re looking to incorporate this website color trend without overwhelming visitors, you can introduce it via photography instead of just relying on graphic or typographical elements on your site. 04. Sunny Yellow This bright yellow (#FFDD44) might remind you of Best Buy or Snapchat. Or maybe, you’re reminded of 70’s-era psychedelia. All in all, it’s bold. It’s dazzling. It’s youthful.  “I keep seeing bright yellows everywhere,” says Halel Edri, marketing designer at Wix. “I believe it's connected to the nostalgia and vintage trend we're experiencing for the last the years (80s retro, Y2K and now the 70s vibes).”  Sunny Yellow is also part of a bigger dopamine color trend. Bright, dopamine-inspired colors help counteract any gloomy fatigue we might be feeling in a given day. Think of it as a dopamine boost for the eyes that wakes up your senses and provides an exciting new take on design. How to use Sunny Yellow on your website If your brand is intended to be youthful, energetic and playful, Sunny Yellow could be a nice addition to your website color scheme . For example, prebiotic soda brand  Poppi  immerses its website in bright colors, including a golden yellow, to create a fun and nostalgic effect.  Just like Poppi, Sunny Yellow is best incorporated as “ either as a color for your header or in small details—such as banners, CTAs and icons—to add a pop of color,” according to Halel.  05. Crisp White White (#FFFFFF) is often an understated part of a website’s color palette . But the truth is, “white is a timeless and versatile color in design,” says Kobi Michaeli, lead graphic designer of Wix Templates. “It keeps layouts feeling open and spacious, even when there’s a lot going on visually.”  White is not as flat and plain as you might think, either. “You can explore different shades of white to create subtle depth or maintain a clean, calm aesthetic,” Kobi adds. Just like how the white finish of two cars might look different, you can experiment with pearlier shades of whites in addition to Crisp White, which has the pure tone of a blank sheet of paper. Another commonly overlooked consideration: accessibility. Kobi points out that Crisp White can help you create a strong contrast between the background and text, ensuring readability for everyone. “You can embrace the calmness of white-on-white or the drama of black-and-white contrasts, but it’s all about striking the right balance.”  Discover your perfect color combo with the Wixel color palette generator . How to use Crisp White on your website “White provides a neutral backdrop that pairs beautifully with any image or color palette, allowing other elements to stand out without feeling overwhelming,” says Kobi. “When a website is rich with images or media, a white background creates balance, making the visuals the focal point. There’s no need to add extra colors to text or buttons—keeping it simple lets the visuals shine naturally and do all the talking. This can be particularly relevant for eCommerce or portfolio websites .” 06. Terracotta Red  Inspired by clay and dreamy sun-baked landscapes, Terracotta Red (#E2725B) is basically a vacation in a paint can. It’s bold, yet laid back. It elevates neutrals, making whites and creams pop. If you’ve scrolled through Pinterest lately, you’ll know that it’s been taking over modern interiors. It has been a staple on accent walls to nail the “cozy chic” look, and on throw pillows to add some rustic charm. Like many of the other trending colors this year, it’s also a favorite among eco-conscious brands. “Rich reds (like Terracotta and Garnet) symbolize energy, passion and warmth,” says Ella Joel, web designer for Wix. “They’re also a response to the oversaturation of cool tones in design, offering something fresh yet grounded.” How to use Terracotta Red on your website “I think the magic of this color is that it can really work with any part of your website,” notes Ella. “Whether that be in the typography, the background, buttons or CTAs—or as dividers or accents. They pair really well with neutral colors, such as beige, cream and charcoal.” “Red can also give a ceremonial vibe,” says Nofar Daskal, lead designer for Wix Agency. “Even tiny details in red make a big impact.” Some more food for thought: Color psychology  has found that  red makes people hungry . A rich red like Terracotta is warm and calming, making it a perfect choice for a restaurant’s or wine bar’s website. 07. Navy Blue  Navy Blue (#101585) has been a crowd favorite for a while now, serving up a deeper shade of blue that’s easy on the eyes.  “Blue has been very dominant for the past decade—from blue screen (#0000FF) to navy and oxford blue,” confirms Nofar, who jokes that she has stared at more blue than she can bear. “Blue screen really fits technology, and the darker blue tones are more education- or corporate-oriented.” Tech companies especially can’t seem to get enough of their blues—looking to blues to add a shot of modern sophistication into their logos, app interfaces and websites.  How to use Navy Blue on your website Use Navy Blue as the primary color on your website for a sleek, professional look. Pair it with Crisp White to keep everything clean. For a bolder approach, combine it with black to create striking accents, like headers, buttons, navigation bars or even sleek text overlays on images. 08. Muted Rose Muted Rose (#D58D8D) is what we’d call very demure, very mindful, very cutesy. It's a soft, classy blend of pink and beige. Not as loud as bubblegum pink, but not as drab as a faded blush, Muted Rose is a quiet hue that still manages to be chic.  This shade is already gracing the digital pages of wellness blogs, boutique eCommerce sites and interior design portfolios. Its calming presence is perfect for brands aiming to exude sophistication without shouting for attention. How to use Muted Rose on your website Muted Rose pairs naturally with darker tones, like charcoal or navy. Use it for buttons, CTAs or even subtle hover effects to add a soft pop of color. A little goes a long way—you don't have to bathe your entire site in it to feel its charm.  If you’re feeling adventurous, combine Muted Rose with warm golds or muted greens for a sophisticated palette. Just make sure your text stands out; nothing ruins the aesthetic faster than unreadable content.  The importance of website colors in your web design Studies show website visitors judge a site in seconds, and colors heavily influence that judgment. The right palette can evoke emotions, guide users and boost conversions from your website. Warm colors like red energize, while blues tend to create trust. Understanding color psychology like this and applying color theory can help you create an atmosphere that’s inviting and resonates with visitors.  Learn more: What is web design? Website color trends FAQ How many color schemes should a website have? Ideally, your website should stick to one main color scheme for a cohesive look. This scheme can have variations for contrast (think light and dark shades) and emphasis (pops of accent colors). Think of it like decorating a room—you wouldn't paint each wall a different color, but you might add throw pillows or a rug for contrast and accent. The same is true of a website design. What are the top website color trends for the year ahead? Website colors are moving towards balance. Expect to see soft, calming hues like Mocha Mousse (Pantone's Color of the Year) and soothing blues. Earthy tones like terracotta and taupe are popular for a sense of grounding. Bold accents are still around, with Verdant Green and Sunny Yellow adding pops of energy. Think: optimism with a touch of tranquility.

Build your website in minutes, try Wix for free today → The foundation o f a great website starts with reliable web hosting. It’s what makes your site run smoothly, load quickly and remain secure, even during traffic spikes. And with a platform like Wix, you get free web hosting when you create your website using the website builder  or AI website builder . That said, there are many affordable web hosting options available, and finding one that fits your needs can feel overwhelming. To help you out, we've created this guide to help you know what to look for in a hosting provider. We’ll also review some of the best website hosting services and offer some tips on how to build a website from scratch . Learn more: Does Wix host websites? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  Best web hosting providers comparison The table below provides a quick website hosting comparison for the providers we’ll cover in the next section. Provider Uptime  Free plan Starting price (per month) Key features Wix 99.99% Yes $17 Free hosting, free global CDN, built-in HTTPS and SSL, eCommerce hosting SiteGround 99.99% No $17.99 Free SSL, daily backups, site builder, 24/7 monitoring Hostinger 99.9% No $12.19 CDN with some plans, LiteSpeed Cache, 24/7 live chat support DreamHost 100% No $4.95 for three months, then $7.99 SSD storage, automated backups, 97-day money-back guarantee InMotion Hosting 99.99% No $15.99 NVMe SSD storage available, DDoS protection, 24/7 live support Best website hosting providers Wix SiteGround Hostinger DreamHost InMotion Hosting 01. Wix Wix easily earns o ur top spot as one of the best website hosting providers. When you create a website with Wix, you get scalable multi-cloud web hosting with an uptime of 99.99% and global CDN infrastructure. That means your site stays live even during traffic spikes and your web content gets delivered fast to visitors accessing your website from anywhere.  On the security side, Wix offers built-in protections like HTTPS, automatic SSL, anti-DDoS measures, caching and round-the-clock monitoring. If you experience any challenges, a dedicated on-call incident response team is ready to jump in and help. On top of free website hosting, Wix also offers: Site History for automatic backups Drag-and-drop website builder Integrated Wix analytics eCommerce hosting  capabilities Website templates  tailored for different niches Pricing:  Free plan available. Paid plans start at $17/month with a 14-day money-back guarantee. 02. SiteGround SiteGround is a reliable web hosting provider that helps you build a strong online presence. It offers different hosting options, such as WordPress, eCommerce, cloud and reseller hosting, as well as professional templates.  The web host has an uptime of 99.99%, which allows your website to remain accessible. Built-in caching, SSD storage and a free CDN also keep load times fast. Security is a top priority for SiteGround. It provides free SSL certificates, daily backups, DDoS protection and 24/7 monitoring to protect against cyber threats. Pricing:  No free plan. Paid plans start at $17.99/month with a 30-day money-back guarantee. 03. Hostinger Hostinger is an affordable website hosting provider whose options include web, WordPress, cloud and eCommerce plans. The web host offers a 99.9 % uptime guarantee, a site builder, pre-built templates and LiteSpeed Cache for quick load times. Higher-tier plans also get free CDN and NVMe storage. Security features include free SSL certificates, standard DDoS protection and daily and weekly backups to protect your data. You also get access to 24/7 expert support through live chat and email. Pricing:  No free plan. Paid plans start at $12.19/month with a 30-day money-back guarantee. 04. DreamHost DreamHost is a reliable web hosting service that offers various hosting options, including managed WordPress, VPS, shared and online store plans.  The provider offers an uptime guarantee of 100%, with SSD storage and optimized servers for quick load times. On the security front, you get free SSL certificates, constant monitoring and automated backups. You can quickly put your site together with the AI website builder and templates. Plus, the customer support team is available 24/7 through live chat and email.   Pricing:  No free plan. Shared hosting plans start at $4.95/month for the first three months, then $7.99/month with a 97-day money-back guarantee. 05. InMotion Hosting InMotion Hosting offers 99.99% uptime and multiple data centers. You can pick from various web hosting plans, such as VPS hosting, shared hosting and dedicated servers.  Security features include free SSL, automatic backups and protection against hacking, malware and DDoS. Customer support is also available 24/7 through live chat. Some plans also feature advanced caching for quick load times, NVMe SSD storage and phone support. No matter which plans you choose, you get access to the BoldGrid website builder and customizable templates. Pricing:  No free plan. Shared hosting plans start at $15.99/month with a 90-day money-back guarantee. Editor's note: The information presented in this article is true as of January 22, 2025, unless mentioned otherwise. What to look for in a hosting provider Some of the key features to look for in a web hosting provider include: Uptime :  a hosting provider's uptime percentage reflects how often your website is accessible to users. The closer it is to 100%, the better. That way, you won't lose potential customers or sales because of preventable downtime. Loading speed:  a slow-loading site can frustrate visitors and increase bounce rates, which can hurt your search engine optimization (SEO) performance. A good hosting service will offer features like optimized servers,  lazy loading  and a content delivery network (CDN) to keep your site quick and responsive. Learn more:  What is CDN ? Helpful customer service:  when something goes wrong, you want a support team that will help you solve the issue quickly. The best hosting providers offer 24/7 support through chat, email or phone. Website security :  look for hosting plans that include  SSL  certificates, regular backups and malware scanning to protect your data and keep your website safe from cyber-attacks.  Check out our article on the  best free SSL certificate  providers to buy from . Pricing:  the cheapest plans may lack critical elements like robust security or responsive support, which migh t compromise your website. Look for plans that balance affordability with quality. Flexible pricing tiers can help you start small and upgrade as your site grows. Types of hosting solutions SaaS  solutions like Wix offer many types of hosting. Some of the most common are: Shared hosting Shared hosting is the most common and most affordable web hosting option. In this setup, your website shares server space and resources—like storage, bandwidth and processing power—with other websites. T his makes it perfect for personal blogs and small websites. Learn more:   What is web hosting ? How to host a website VPS hosting Virtual private server (VPS) hosting divides a server into multiple virtual servers. That way, you get dedicated resources while still sharing the physical server with other websites. VPS hosting is ideal for growing businesses that need more performance and scalability  than what shared hosting can offer but aren’t ready for a dedicated server. Dedicated hosting With a dedicated hosting plan, you get an entire physical server exclusively for your website. As a result, it's ideal for large-scale websites or applications that handle high traffic or require top-tier security and customization. While it’s the most expensive option, the benefits in terms of website performance  and site reliability  can be well worth the investment. Cloud hosting Cloud hosting  services work the same way as other web hosting options that house your site on a physical server. The only difference is that your website is hosted on a virtual server. Learn more:   Cloud hosting vs shared hosting Best cloud storage Managed hosting Managed hosting  simply m eans the hosting provider handles server maintenance, updates, security and backups, so you can focus on running your website. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead (outbound) at Wix How to choose the best website hosting provider for your needs Follow these steps to choose the best website hosting provider for your business or personal site: Identify the type of website  you want to host:  a simple blog might thrive on shared hosting, but an online store may require VPS or dedicated hosting for better performance and security. Determine your budget:   web hosting costs  can vary widely. Look for an affordable plan that offers solid uptime, responsive customer support and essential tools. Check for scalability options:  as your website grows, so will its demands. Look for hosting providers that can help you upgrade your storage and bandwidth—or even switch to a more robust hosting type. Assess if your website needs additional features:  for example, if your website handles sensitive data or requires secure remote access, a virtual private network ( VPN ) might be worth considering. How to launch your website Here’s a brief website launch checklist  you can use to get your site up and running in no time: 01. Find the perfect domain name Your domain name  is your website’s online address. It should match your brand and be easy to remember. You can use a domain name generator  to get creative suggestions and perform a domain name search  to make sure the name you like is available. After that, pick a web hosting service. Learn more:   What is a domain name ? Domain hosting vs web hosting IP address 02. Create a mobile-friendly website According to a 2024 study by DataReportal, 93.7% of people  age 16 and older use smartphones to browse the internet. So, choose a responsive design that automatically adjusts your web pages  to different screen sizes. Also, make sure your site is accessible to everyone. That means clear menus, alt text for images and proper color contrast to improve the user experience. Learn more: How to make a website mobile-friendly How to make a website accessible 03. Monitor your website performance Once your website is live, the work isn’t over. Monitor its performance regularly with tools like GTmetrix or Pingdom to identify and resolve issues before they impact visitors.  Best website hosting providers FAQ What is the best company to host your website? Wix is a top choice, trusted by millions worldwide for hosting their websites. It offers an all-in-one solution that combines reliable hosting with intuitive website building tools. Among Wix are other great hosting platforms that provide secure hosting that require no technical expertise. With Wix, your hosting is automatically included when you create your site, so you don't have to worry about third-party services, integrations or additional costs. What is the best type of web hosting? The best type of web hosting is one that’s reliable, scalable and easy to use—qualities that Wix hosting offers. With features like automatic updates, free SSL certificates and top-tier security, Wix hosting ensures your site runs smoothly while you focus on growing your online presence. Which hosting is best for an online store? Many website hosting solutions have eCommerce-ready features like fast loading times, secure payment processing and built-in tools to manage inventory and shipping. Wix can help you create a seamless shopping experience for your customers. Hosting is included in all Wix eCommerce plans, so you’ll get both a powerful website builder and dependable hosting in one package. What is the best website builder and hosting? Wix stands out as the best website builder and hosting solution in 2025. By offering an integrated platform, Wix eliminates the hassle of dealing with multiple providers. You’ll get access to an intuitive drag-and-drop builder, professionally designed templates and a hosting environment optimized for performance. What is web hosting? Web hosting is a service that allows you to store your website’s files on a server and make them accessible online. A web hosting provider gives you the necessary infrastructure, including storage, bandwidth and security, to keep your site running smoothly. How much should you pay to host a website? The cost of web hosting varies depending on the type of hosting and the features you need. Platforms like Wix offer free hosting plans, which are great for basic websites but may come with limitations like ads or restricted customization. Paid hosting plans start at a few dollars per month for shared hosting and can increase for options like VPS or dedicated hosting, which offer more resources and control. If you’re running a business or an eCommerce site, investing in a plan with better security, performance and support is usually worth it.

We're in a bit of an AI revolution right now, with new tools being introduced constantly and AI-enabled features being added to just about everything (or so it seems). While everyone and their mother seems to be experimenting with generative AI tools—the kind that writes poems and paints portraits—we kept our focus on the top 10 AI tools for businesses. These tools excel in helping time-strapped and non-technical users improve their business processes, supercharge their marketing efforts and add high-quality content to their websites. Don't have a website? We've got that covered, too. You can launch a business website quickly with Wix’s AI-powered website builder . Now, for those tools. Top 10 AI tools for business Wix ChatGPT from OpenAI Murf Pictory HitPaw AI Photo Enhancer Fireflies.ai Gemini for Google Workspace Jasper Grammarly Microsoft Copilot 01. Wix Wix has a long history of implementing AI, beginning in 2016 when it first began experimenting with artificial design intelligence (ADI) . Today, Wix's AI website builder lets you create a professional-looking site in minutes—simply from chatting with AI. The AI will design a bespoke site according to your goals and connect you with all the essential business tools, so you don't have to manually configure your site on your own. In addition to the website builder, you've got an AI text creator that can produce high-quality product descriptions at scale. There’s also an AI image creator and editing tools—plus a suite of AI blogging features that bring all of these things together. Wix's built-in AI functionality can generate Google Ad copy social media captions, complete with emojis and relevant hashtags. Similarly, the AI title generator can give you a list of clickable titles and headlines to increase your reach across blog posts, ads, emails, social posts and more. If you need help branding your business, there's the free business name generator , which instantly provides you with hundreds of business name suggestions at the click of a button, and a logo maker , which will automatically design a professional logo for you in minutes. Built with business owners and self-creators in mind, Wix offers a combination of the most requested AI tools (like AI customer service ) for businesses all in one place, eliminating the need to subscribe to multiple platforms for different capabilities. Wix plans cover a range of different features for businesses of all sizes. See the pricing page for more details. Wix's AI tools currently offer: A professional-looking website in a matter of minutes AI content generation, which can create hundreds of product descriptions in minutes Blogging tools for pitching topics, outlining blogs, editing text or writing an article from scratch Image creation and editing, as well as video trailers Meta tag creation AI site-chat, offering a new way for customers to interact with your site, no matter the time or day AI product recommendations See a full list of Wix's AI tools 02. ChatGPT from OpenAI Look, we know everyone is talking about this particular AI game changer, but we promise the hype is real. ChatGPT is an AI chatbot created by OpenAI. It generates original text or programming code using natural language processing (NLP). You can talk to it like you would any chatbot and it will have a conversation with you. You can also ask it to write content. The free version of ChatGPT is mostly limited to an older model, GPT-4, that’s trained on data through October 2023. This model is far more accurate and flexible than previous models, but it’s still prone to “hallucinations” because it’s working with older data. Currently, OpenAI offers access to its newer models (GPT-4o and o1 models) to certain tiers of ChatGPT users and free users in limited capacities. The free plan includes custom GPTs as well as limited access to file uploads, web browsing and image generation. As far as paid plans go, you can $20 per month for ChatGPT Plus , you’ll have extended limits on file uploads, opportunities to test new features and limited access to DALL-E 3 and Sora. DALL-E 3 enables text-to-image generation, while Sora enables text-to-video generation—including the ability to replace objects within a frame or add AI imagery to a live-shot scene. The Pro plan, which costs $200 a month, includes unlimited access to GPT-4o and o1, unlimited access to advanced voice and unlimited access to Sora. Team and Enterprise plans are available, too. Main capabilities of ChatGPT include: Text creation based on simple or elaborate prompts Code generation in different programming languages Summaries of text or long passages when prompted Language translation Poetry and creative writing generation when prompted Ability to solve math equations and explain how it solved them Advanced data analysis Web browsing Image generation Video generation with Sora Learn more about the best custom GPTs for your small business. 03. Murf Murf is a versatile AI voice generator that creates realistic voiceovers. It provides characters for a variety of different needs—product developer, educator, marketer, author, podcaster, etc. It's designed to be user-friendly and quick, which is a plus for the small business owner who may not be tech savvy. The core product, Murf Studio, allows users to convert text into voice and adjust the pitch, speed and emphasis, plus add pauses to make the narration more engaging and effective. It also allows you to add media like videos, audio and images to your generated voice. Murf has a free version that allows you to test the main features, plus allows for 10 minutes of voice generation. Paid plans start at $29 per month per user (or $19 per month for annual plans). AI dubbing, voice cloning and translation are only accessible with an Enterprise plan. Main features of Murf include: Over 200 text-to-speech voices in more than 20 languages AI dubbing Voice cloning Ability to add videos, audio and images to your generated voice Collaborative workspace (paid plans only) Thousands of licensed soundtracks Chat and email support (more support available with higher tier plans) Training and onboarding with Enterprise plan Deletion recovery with Enterprise plan 04. Pictory Pictory is an AI generator that enables you to easily create and edit high-quality videos. It can turn blog posts and other text-based content into engaging video clips for social media or your website. In addition, it allows you to easily edit videos using text, which is perfect for webinars, podcasts, Zoom recordings and more. When it comes to creation, you can feed Pictory a script and it will generate a video in just a few minutes. The AI engine analyzes and summarizes text from the script, then selects images and video footage from a library of millions of videos and images, turning them into a storyboard. You finalize the video with music from Pictory's soundtrack library (or use your own music) and add a voiceover. Pricing starts at $19 a month for a single user account which gets you 200 video minutes per month. Features vary based on pricing tiers, with most of the key features available regardless of the plan you choose. There's a free trial available with no credit card required. Main features of Pictory include: AI generation of video summaries Speech-to-text feature in videos, which is then editable Branding of videos with your own logo, font and colors Generation of MP4 and closed caption files Library of pre-created animations, fonts and color schemes Shareable video highlight reels Automatic captions and video summaries 05. HitPaw AI Photo Enhancer HitPaw has a suite of AI tools focused on video and image enhancement. The HitPaw AI Photo Enhancer is designed to make your images look more professional in just one click, automatically enhancing them by sharpening lines and upping resolution without impacting quality. It's particularly useful for tasks like landscape clear-up, animated image enlargement and sharpening fuzzy features. One of the standout features of HitPaw Photo Enhancer is that it’s completely automatic versus other image processing apps that require you to adjust various settings. It's a lightweight tool that has one job to do, making it a great choice for those who don't edit images often. Another differentiator of HitPaw Photo Enhancer versus most of the other tools we’re reviewing is that it’s not in the cloud. You need to download and install it on your computer, though there is an online version that you can use from a browser. Pricing starts at $64.99 for one month (for Mac), though as of this writing, the cost is marked down to $24.99 for the first month. You can alternatively purchase a one-year license for $169.99 (marked down to $99.99 as of this writing) or a lifetime license for $289.99 (marked down to $159.99 as of this writing). The company also offers separate pricing for Windows devices and a seven-day free trial with every plan. Pricing for an annual business plan depends on your device type and the number of devices in use. There’s a free version that watermarks your photos and limits access to other features. Main features of HitPaw Photo Enhancer include: Automatic, one-click image enhancement Video compression Video translator across 100+ languages (plus AI voice cloning) Voice changer Sharpening for blurry structures and upscaling image resolution Lightweight and easy-to-use Downloadable app or web interface versions Tiered pricing with frequent discounts 06. Fireflies.ai Fireflies.ai is an essential tool if you’re figuring out how to run a business with minimal staff. It’s an affordable AI meeting assistant that uses NLP to automatically record and transcribe meetings, eliminating the need for note taking. It can record meetings across web-conferencing platforms like Zoom and even transcribe them live. It can also convert uploaded audio into text transcripts. Since it turns audio meetings into text transcripts, the transcripts are searchable, unlocking a wealth of information hidden within your meetings. One of the standout features of Fireflies.ai is its AI Super Summaries, a feature that uses generative AI to provide concise meeting summaries that include keywords, an outline with timestamps, condensed bullet-point notes and a list of action items. Fireflies.ai has flexible and affordable pricing plans. The Free plan offers unlimited transcription, limited AI Summaries and 800 minutes of storage per seat. The Pro plan is $18 per seat (or $10 per seat with an annual plan). It has unlimited transcription, unlimited AI Summaries and 8,000 minutes of storage per seat. The Business plan, designed for growing teams and SMBs, costs $29 per seat per month ($19 per seat with an annual plan) and offers unlimited transcription credits, unlimited AI Summaries and unlimited storage. For teams with 51+ members, there's an Enterprise plan—which costs $39 per seat per month billed annually—with custom offerings. Main capabilities of Firefly.ai include: AI-powered transcription in 69+ languages Ability to search text within meetings Comments and reactions Auto-language detection AskFred, an AI assistant Ability to clip out moments as soundbites AI Summaries and notes Downloadable transcripts and recordings Keyword and topic tracking CRM, Zapier, Slack integrations and API access 07. Gemini for Google Workspace One of the biggest small business challenges involves avoiding burnout while juggling multiple tasks. That’s where Gemini for Google Workspace comes in. You might already be familiar with the Gemini web app, which is free to use and comparable to ChatGPT. Gemini for Google Workspace goes beyond this and serves as an AI assistant that integrates with Gmail, Google Docs, Sheets, Meet and more. It helps you work across these apps more efficiently. For example, lets say you're working on a deck for an upcoming presentation. Gemini can help you create graphics to spruce up your slides, tweak copy or suggest new layouts entirely. Gemini for Google Workspace is an ideal tool if you're already using Google tools for most of your work. It's available with any Google Workspace plan, which starts at $7 per month when billed annually. Google Workspace plans come with many other benefits—including NotebookLM Plus with a Business Standard plan or higher. Main capabilities of Gemini for Google Workspace include: Gemini integration with Gmail, Docs, Drive, Slides, Sheets and Meet Meeting notes and translation in more than 65 languages Outline for blog posts, business proposals and more Email summaries and copywriting Image generation in Slides Effects editor and custom-generated backgrounds in Meet Get started by purchasing a business email with Wix. 08. Jasper Jasper is a top-tier AI marketing assistant that’s popular with businesses and content creators for its robust features and high-quality output. It leverages artificial intelligence to generate text from user-inputted information. You can create content using a blank template or choose from over 52 templates that are customized for various needs, like blog posts, emails, search ads, AI for sales and more. If you’re ready to start a business or drive traffic to an existing website, creating compelling content is important. Jasper can help automate this process, making writing repetitive content like product descriptions, SEO titles and website text much easier for non-writers. One of the reasons Jasper is so popular is that it has an intuitive user interface and impressive long-form writing capabilities. It supports both text and image generation and allows you to specify the “tone of voice” for the text it generates. You can even upload your style guides and company information to guide the AI. As of this writing, Jasper offers three main tiers starting at $49 per month for the "Creator" package, which includes one user seat generation ($39 per month if you pay annually). The second "Pro" plan includes one seat, with the ability to add up to five seats, and costs $69 per month per seat ($59 per month per seat if you pay annually). This plan also includes more features, including image generation and editing. Both of these tiers come with a seven-day free trial. Meanwhile, pricing for the largest "Business" plan is available upon request. Main capabilities of Jasper include: Support for 30+ languages Company Knowledge Hub, where you can upload your style guide and set custom brand voices that, in turn, can produce repeatable instructions for Jasper to follow Integration with Grammarly and other Chrome browser extensions Document sharing and multi-user login Savable tasks Custom workflows and apps Integration with Copyscape, a plagiarism checker 09. Grammarly Grammarly is one of those small business apps that has stood the test of time. The tool uses AI and NLP to help improve your writing, sort of like having a personal editor available whenever you need one. Grammarly has a web-based editor, a desktop app, a browser extension and a Microsoft Office add-in. Its built-in AI-writing capabilities make suggestions as you write. You can also refine prewritten text using one-click enhancement buttons (i.e., shorten it, simplify it, improve it and adjust tone). At its core, Grammarly is a grammar tool, correcting common mistakes ("their" vs. "they’re"), eliminating unnecessary words and tightening up your writing. Grammarly offers different pricing plans and has a free version that provides basic writing suggestions. Paid plans start at $30 per member per month ($12 per member per month if billed annually), or as a custom Enterprise plan. Main capabilities of Grammarly include: Grammar and spelling checks Punctuation correction, like misplaced commas and periods Writing style suggestions aimed at making your writing easier to read Plagiarism detection that compares your text against billions of web pages Word choice suggestions Tone detection to indicate how your message might come across 10. Microsoft Copilot (formerly called "Bing Chat") We love free tools, particularly for small businesses with tight budgets. Bing Chat, a feature of Microsoft's Bing search engine, was launched in February 2023. It was later combined with another Microsoft AI tool, Copilot , to produce more high-quality results. Like ChatGPT, Copilot draws from OpenAI's GPT-4 technology. It can generate creative writing like poems, songs and stories. It can also generates images from text-based prompts, or generate code across several programming languages like JavaScript, Python and others. Another handy feature: you can use Copilot to summarize the information on a webpage and view it from a sidebar as you're scrolling through the page. The free version of Copilot includes a limited number of conversations. Microsoft Copilot Pro is available for $20 per user per month. You can try it out for free for one month, and enjoy benefits like priority access, integration with Microsoft platforms (like Word and Excel) and Copilot Voice. Alternatively, Copilot can be bundled with a Microsoft 365 Business or Enterprise account for $30 per user per month with an annual subscription. This includes access to Copilot Studio, where you can automate business processes, and other advanced features. Main capabilities of Microsoft Copilot include: Human-like responses to natural language queries Sourcing its responses unless you tell it to be creative (i.e., “write me a poem”) Tone ranging from creative to more research-oriented, depending on the prompt Fully functioning search engine Ability to generate images from text Integration with Microsoft apps like Word, Excel, PowerPoint, Outlook and Teams Copilot Studio, with which you can create agents and automation Copilot Pages Copilot Dashboard for business leaders

Editor's note: This blog includes additional reporting by Margaret Andersen. Margaret is a hybrid graphic designer/journalist based in Los Angeles. Whether you’re an aspiring web designer or a creative professional studying how to make a website that stands out—staying on top of web design trends can help your brand make an impact online. “As a designer, you really need to look out for cultural references, and not only in terms of web design," says Yiftach Koronio, Wix’s head of Social. “Culture affects design trends across platforms—whether it's fashion or website design, UX or UI.” Overall, this year we expect nostalgia and nature to influence web design in creative ways and further blur the boundary between physical and digital mediums. In many ways, Gen Z’s feelings will win out above the preferences of its predecessors, pushing aside Millennial minimalism for more dramatic, pop-culture infused website design . Continue reading for a closer look at the web design trends that are popping up on our radar. Ready to put your website design skills to action? Create a website with Wix today. Web design trends of 2026 Just a caveat before we begin: The design teams at Wix work hard to make sure our Editor is equipped with most of these elements so you can integrate this year’s over-the-top trends when you design a website . However, you'll still need to do some work to ensure your site sticks to its brand identity and facilitates a strong user experience. While Wix offers industry-leading performance at the core of every site, too much high-density content can still affect page load speed. Make sure you follow image and media optimization best practices (as well as website design best practices ) to make sure your site not only looks trendy, but functions its best. It's additionally worth studying web design statistics , the top conversion mistakes made on websites and the relationship between website design and SEO . Without further ado, here are the biggest web design trends for this year (and learn about UX design trends too): Nature distilled Tactile maximalism Exaggerated hierarchy Retro revival Museumcore Dopamine colors Hyperreality Elevated brutalism '80s excess Dial-up design Retrofuture femme Read also: How to design a website with AI or 10 high-end website design tips  (feat. advice from an art director) 01. Nature distilled In 2025, designers brought a touch of warmth and humanity to the digital landscape through handmade illustrations and handwriting fonts. In 2026, the trend will evolve into the “nature distilled” aesthetic, featuring palettes that celebrate the muted, earthy tones of skin, wood and soil, emphasizing a subtle sophistication that still brings warmth to our screens. Just look at the Pantone Color of the Year 2026: PANTONE 11-4201 Cloud Dancer. Gormley & Gamble 's site, which uses neutral tones to create a sleek yet grounded visual identity, evokes a sense of calm and authenticity. The UK-based womenswear-only tailor also uses earthy shades to reflect its commitment to sustainability. Tap into the trend Earthy palettes and organic typography : Use muted, natural tones like clay, soil and wood, paired with handwritten or typewriter-style fonts for a grounded yet warm aesthetic. Subtle textures and minimalism:  Incorporate textures inspired by paper, stone or wood grain and embrace clean, uncluttered layouts. Human connection through visuals:  Use storytelling-focused imagery, natural lighting and imperfect elements to foster an emotional, relatable experience. 02. Tactile maximalism It seems designers and brands are trying on a new “more is more”-inspired style after a period of quiet minimalism. This modern web design trend puts a lot of information in one place: think symmetrical screens cleanly divided into balanced sections, but instead of delicate and minimalist design within those neat compartments, you’ll see asymmetrical elements, bright and strong typography, powerful colors, plus intense textures and vigorous movement. “Each one of the sections of the screen will be like a TV show, concert or a psychedelic trip of its own,” says Adi Huri, head of product and creative director of Wix's Wow! department. From the looks of it, brands are aiming for overstimulation to snap us out of the monotonous drudgery of the past few years. Take Dopple Press ' site as an example. The printing studio uses bright and unapologetic branding, alongside delightful animations to capture (and keep) your attention. Tap into the trend Incorporate tactile 3D elements:  Use sculptural typography, textured surfaces and dynamic layering to create a sense of depth and touchable realism. Animate to mimic the physical world:  Add subtle website animations like pressable buttons, reactive textures, or scrolls that feel alive to enhance interactivity. Blend playfulness with functionality:  Combine whimsical 3D features (e.g., rotating hero images or inflatable visuals) with clean, structured layouts for a balanced user experience. 03. Exaggerated hierarchy One of 2026’s other maximalist subtrends will explore exaggerated hierarchy, where dramatically oversized typography is juxtaposed with tiny text for a striking visual contrast. The key lies in the interplay: the oversized text commands the screen, serving as a visual anchor, while the smaller text invites closer inspection, drawing the user in for a more detailed engagement. Take inspiration from Laurenz Marsau 's online portfolio , where oversized text dominates the layout, exuding confidence, while delicate, understated copy punctuates the design. It’s a visual language of extremes—simultaneously commanding and inviting—that reflects the growing demand for designs that are both visually arresting and strategically communicative. Tap into the trend Contrast as communication:  Pair dramatically oversized typography to anchor the viewer's attention with tiny, understated text that invites detailed engagement. Balance confidence and subtlety:  Let bold, dominant type make a strong visual statement while delicate text punctuates the layout, offering nuance and depth. Design for impact:  Create a visual rhythm of extremes to craft layouts that are both striking and strategically engaging, ensuring the design is memorable and functional. Related reading: The science of first impressions (and how to nail them on your site) 04. Retro revival "Nostalgia is a powerful trigger in design. In an increasingly tech-driven landscape, retro revival brings emotional connection. Whether through palettes inspired by the past, vintage typography or video editing styles, this balance between old and new is gaining ground. Even workspaces are seeing this trend, with retro decorative elements. In the end, will today’s design feel nostalgic in the future? Only time will tell." - Bruno Aurélio, Web Designer specializing in Figma and Wix Studio Legacy brands are refining, not reinventing, their historical designs. And the results are surprisingly modern. That’s because the key to pulling off this trend is balancing nostalgia with contemporary aesthetics.  Mountain Dew’s  rebrand reclaimed its full name, reintroduced vintage mountain imagery, and incorporated "Est. 1948" to celebrate its heritage while appealing to modern tastes.  On the flip side, Jaguar’s overhaul  misfired by discarding its iconic leaping cat logo and adopting a generic sans-serif wordmark. The brand arguably lost its luxurious and storied appeal—and let’s just say, people had feedback. Retro web design translates into digital branding strategies that integrate nostalgic visuals, storytelling and modern typography. This trend lets brands celebrate their roots, connect emotionally with audiences and stay relevant in a constantly shifting digital landscape, bridging the past and future seamlessly. Tap into the trend Refine, don’t reinvent : Modernize historical design elements like logos, typefaces or color palettes instead of starting from scratch. Highlight iconic features to retain familiarity while giving them a contemporary twist. Emphasize storytelling : Incorporate your brand’s heritage into your digital presence through visuals and messaging. Use nostalgia-driven narratives to evoke trust and emotional connections with your audience. Blend nostalgia with modernity : Pair vintage-inspired aesthetics with clean, modern design principles—simplified shapes, updated typography and fresh color schemes—to create a seamless balance between the past and present. 05. Museumcore If you consider the retro revival trend an early stop in your web-design time machine, this one blasts you way back to opulent aesthetics of the 16th and 17th century. This maximalist web design subtrend borrows from the excess, ornamentation and teeny-tiny details of the  Renaissance and Baroque artistic movements . We’ve seen it on TV ( Plains of Yonder ’s White Lotus intro  sequence evoked the murals of 16th century Italian villas),  perfume ,  tinned fish  and even  dog shampoo . It was a welcome respite from the sans-serif sameness that’s dominated screen design for years. This renaissance is possible, partly because of improved tech, which can now support more visual details due to higher resolutions and bigger screen sizes. It begs designers to ask, "What would the Mona Lisa look like if it were a website?" No pressure. Tap into the trend Old-style fonts:  Choose fonts like Garamond or Caslon for their historical significance and vintage feel, or spring for a more  decorative font  pack with speciality glyphs and vector elements to create a unique monogram logo. Rich jewel tones and subdued neutrals:  Pops of colors like burgundy, navy blue and emerald green add sophistication when paired with cream, taupe and antique white backgrounds. Patterns and illustrations:  Look for  vintage floral patterns ,  ornamental frames  or  Toile De Jouy  to add decorative elements that summon the luxuries of the past. Learn more: What is web design? 06. Dopamine colors These vibrant, high-energy palettes—think neon pinks, electric blues and bold bright reds—are everywhere, infusing websites with optimism and unapologetic joy. Initially a response to a post-pandemic craving for positivity, dopamine colors have evolved into a mainstay of digital design.  These colors aren’t just a visual trend; they’ve become a tool for brands to communicate confidence and vitality, appealing to users on an emotional level. Expect to see more designers pushing the boundaries with hyper-saturated palettes in 2026, transforming every scroll into a serotonin boost. “Everything will be saturated with bright colors,” Adi says. “[Designers] will make the audience open their eyes wide, smile and go wild.” Colorful overlays, website gradients and imagery are all ways to incorporate the dopamine-inducing colors onto your site. Adi adds that imbuing your site with multiple colors, can create a grungy, noisy feel that is cool enough to attract the likes of the trendsetting Gen Z generation. For example, she says you can decorate each section of the same page differently or using a variety of hues across paragraph text, headings and calls-to-action. Take Ayelet 's site as an example. Read more about this year's website color trends . Tap into the trend Embrace vibrant palettes:  Incorporate bold, high-energy colors like neon pinks, electric blues and bright reds to infuse your design with optimism and vitality. Communicate emotionally:  Use hyper-saturated hues strategically to evoke confidence and joy, creating an uplifting emotional connection with users. Push boundaries:  Experiment with unconventional color combinations and saturated gradients to make every interaction feel dynamic and exciting. 07. Hyperreality  Hyperreality lives in the world between reality and simulation, making the simulated version feel more real or impactful than reality itself. This idea, introduced by Jean Baudrillard, often applies to media, art and culture, where simulations can seem more compelling than real experiences.  We see this now more than ever largely in part to the global rise of AI. Within the last two years Google Trends has shown a 1,700% jump in searches for AI design tools and a massive 8,500% increase in "Generative AI" searches. But AI is just part of what’s fueling the trend. Designers and creators are pushing limits of what’s possible in design both online and IRL. See:  NPC characters  on TikTok and Superorganism’s misty animation overlay that gives the feeling of being immersed in a tropical rainforest.   Lennnie 's website is also full of surreal inspiration, creating a virtual experience that you could get lost in for hours. Filled with warped illustrations and animated elements, the Lennnie site provides a space for people to meet, chat, shop or simply listen to music. Tap into the trend Interactive 3D elements:  Integrate interactive 3D elements that users can manipulate, like clickable objects that change state or appearance with each interaction, to create a more immersive experience. Surreal animations:  Use animations that alter the perception of the digital environment, like overlays or dynamically changing backgrounds, to give a sense of immersion and otherworldliness. Unexpected design features: Implement playful design features, such as warped videos or animated elements, to surprise and engage users, making the online experience feel more dynamic and intriguing. Pro tip: Explore website gamification to better understand how to introduce interactive elements to your website for better engagement. 08. Elevated brutalism Whether it’s the climate, geopolitical changes or the uncertainty of our workplaces, we live in uncertain times. While designers have grown familiar with chaos over the past few years, web design has tried to find order among the mess. But now, designers are embracing the wreckage. Welcome to the world of anti-design. With its roots in Brutalism , anti-design draws on harsh qualities that aim to break the principles of design , recreate the chaos around us and make a strong observational statement. This web trend is characterized by heavy, aggressive elements that broken and disproportional in appearance, such as clashing textures, overlapping elements, big fonts and asymmetrical, unstructured layouts. Because designers use anti-design to push creative limits and connect with new audiences, this attention-grabbing style won't fit every website and brand. Many online businesses depend on having a specific website structure and user flow, so anti-design’s nature may limit its success. However, if you have a portfolio, special project or initiative, anti-design may help you portray a specific subtext. For example, Isshī 's website is intentionally unconventional. “If there’s a rule set in place, then I’m definitely breaking it,” says owner and artist Rolly Robínson. ( Read our full conversation with Rolly .) Tap into the trend Less is more:  Stick to a limited color palette like black, white and one bold pop of color like red. Get creative within constraints:  Give system fonts like Times New Roman or Ariel more impact by increasing their point size. Elevate Utilitarianism with high-impact photography:  Transform functional and minimalist designs by integrating high-quality photography to add emotional depth and visual appeal. 09. '80s excess The resurgence of ’80s and early ’90s excess will continue to influence web design as part of the broader maximalism trend carrying over into 2026.  Brands like suncare startup Vacation , members-only winery Rochambeau Club  and the ultra-stylish Rocco  wine cooler 1500 are embracing a visual identity steeped in this era’s opulent aesthetic.  Similarly, the revival of print magazines as collectible elevated products—like special editions from Nylon, Saveur  and Field and Stream —has sparked a nostalgia-driven design movement that prioritizes quality and storytelling.  When translated into the world of web design, this trend often features grainy background textures, soft single-color gradients and heavy use of vintage photography and styling, creating a luxurious timeless appeal. Drawing on old-school magazine layouts, websites can incorporate thin-line motifs, bordered images and retro typefaces like neutral semi-serifs or thin serifs paired with elegant secondary scripts. It doesn't say '80s without geometric shapes, pastel colors and multiple typefaces all at once. Illustration by Ashger Zamana. Tap into the trend Grainy background textures:  Add grainy textures to backgrounds for a vintage feel. Soft single-color gradients:  Use gentle gradients, like pastel pink to light peach. Magazine layout techniques:  Frame images with thin lines and use bordered sections. Retro fonts:  Pair condensed serif fonts like  ITC Garamond  and  Benton Modern  with neutral sans serifs like  Optima  for a balance between over-the-top excess and readability. 10. Dial-up design There’s a nostalgia for the early web, when there were more niche online communities and fewer brand guidelines. Today, web designers are tapping into the spirit of experimentation from the Geocities era of the internet by utilizing low-fi social assets like memes and Y2K callbacks, like MS Paint and Word Art in their work.  Look to the recently launched internet culture site  Byline ; the new Gen Z myspace-inspired app,  NoSpace ; and the female-run media startup for the “chronically online,”  Boys Club . We’d be remiss if we didn’t include Charli XCX’s viral album   Brat , too, as an example of peak Dial-up Design aesthetic, with its low-res sans-serif font against an aggressively slime green background. It’s all part of the Y2K craze and points to the continued dominance of this design approach moving into next year.  As another good example: Ryan Haskins' portfolio , which  resurfaces the joy and chaos of collage and early graphic design tools. But, if you're looking to see this trend in the wild, all you’ve got to do is scroll Instagram. Pro tip: Explore nostalgic web design and Y2K website design to get a better understanding of this trend. Tap into the trend Pixelated fonts: Use bitmap fonts like  Press Start 2P  or  Neue Pixel Grotesk  to emulate the low-resolution text style of early web design. Bright and brash colors:  Opt for a color palette that includes bright, neon colors and contrasting backgrounds, like black with neon green (#39ff14) or blue with pink (#ff69b4), to reflect the vibrant, sometimes clashing hues of ’90s websites. Early internet UI : Incorporate retro-style buttons with bevels and shadows, using large, blocky buttons in bold, capital letters. Integrate animated GIFs and tiled background images for an authentic throwback look. 11. Retrofuture femme The internet is getting cuter, thanks to web designs inspired by  Kawaii , an endearingly cute Japanese aesthetic. Consider this trend the kid sister of dial-up design. This web design trend is hyper femme and glittery, covered in hearts, bows and butterflies. This overlaps with fashion trends like  balletcore  and  coquettecore . And it’s gaining traction at the same time as girly, feminine fashion from designers like the sell-out-level popular  Sandy Liang . Girly, femme design emerged with force in 2023 as yet another counterpoint to traditional corporate web design tropes, another indication that consumers—especially younger ones—are tired of the same old sans. As creative consultancy  Digital Fairy explains , the creative expression of the early internet (as found on sites like Myspace, Tumblr and Blingee) still resonates with designers today. They’ll continue to repurpose the cute aesthetic for brands looking to cater to younger, fluently online audiences. The internet is getting cuter, thanks to design inspired by Kawaii, an endearingly cute Japanese aesthetic. This trend is hyper femme and glittery, and covered in hearts, bows and butterflies. Illustration by Ido Israeli. Tap into the trend Y2K fonts:  Use futuristic typefaces like  Orbitron  or  Space Mono  combined with retro-inspired, psychedelic fonts like  Cyber Angel  to create a nostalgic yet modern look. Softer color palettes:  Integrate a pastel color palette with shades like mint green, baby pink and soft lavender, accented with metallics like silver or rose gold for a futuristic touch. Bling those buttons:  Design buttons with a combination of neon glow or glitter effects and vintage-inspired shapes, such as rounded rectangles or pill shapes, to blend the old with the new.

Bring your inspiration to life with a Wix website →   As in-person lessons start again and schools, administrators, students and parents reenter the school year, they’re changing the way they teach, communicate and interact daily. This is thanks to a newfound relationship with technology after several school years of remote or hybrid learning. For example, while school websites were once strictly informational, they now play an essential part in the academic experience, opening doors for effective information distribution and streamlined enrollment processes. Whatever type of educational institution you’re a part of—whether it’s informal or formal, virtual or classroom-based, primary or higher learning—a good school website will educate and inform visitors. In this article, we’ll show you how to make a website for school with an A+ design, going over the benefits of having one, along with guidelines and examples. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. What is a school website? A school website has two essential functions. The first is an online database for current students, parents and faculty. The second is a showcase of the school at its best to encourage prospective students and parents to enroll. The best school websites instill a sense of pride in their community, while communicating a curriculum, list of activities and educational approach to its visitors. Of course, designing a school website requires time and effort—but it’s well worth it. Create the perfect site for you with Wix's website builder . Best school website examples Finland International School Maldives Ready, Steady, Go | Primrose Hill STM School Cobbers Childcare Centre The Brides Academy Public School 25 | The Bilingual School 01. Finland International School Maldives Finland International School Maldives ’ uses the school’s color and logo to create an excellently-branded school website bursting with school spirit. It also cleverly offers parents and prospective students engaging information to entice them into learning more about the school. For example, infographics in the top fold highlight relevant facts, such as the number of enrolled students, pedagogical staff and the teaching ratio. Visitors can also easily navigate through sections on the school’s mission statement, and teaching staff. And for those captivated by the “typical day” section, admission forms are easily accessible. 02. Ready, Steady, Go | Primrose Hill The Ready, Steady Go exemplifies a simple, inviting and warm preschool website that engages families—both prospective and current. For future Ready, Steady Go students, a website carousel (also known as a slider) on the first fold effectively showcases the school’s aesthetics within a single page. For those looking for a multi-dimensional experience, the school also offers a virtual tour. Ready, Steady, Go proudly highlights its Ofsted report—a UK-based educational standards system—and keeps it up-to-date. This unified symbol of excellence instantly lets prospective parents know the school is trustworthy and reputable. Additionally, enrolled families can directly engage with the school via a password-protected members area . Tip: Learn how to create a membership site to share relevant information to enrolled families. Wix Website Security protects both your site and your student’s information. 03. STM School STM School ’s website demonstrates the high caliber of the school, further inspiring students to enroll in their program or contribute to a sense of school spirit. The homepage features school facts, such as the ratio of students to teachers and the amount of money raised for charity. An added Instagram feed also displays that the school is active and up-to-date. Current students can engage via an online store to purchase school merchandise, a savvy move on the school’s part to increase revenue. 04. Cobbers Childcare Centre Cobber 's school website displays the childcare center’s creatively cute essence to parents within seconds. It’s hard not to smile at the images of children dressed as pirates on the banner image. The site’s clear and colorful menu highlights information about the school’s philosophy, enrollment, and location details right within the first fold. Cobber’s also includes their happy families with parent testimonials. The school website showcases “learning stories” via a blog and displays their happy students playing in the school’s many rooms and outdoor places via an image gallery. Cobbers also integrates their social media feed alongside a clear call-to-action for parents to access up-to-date information via the school’s Facebook page. Tip:   Add a chat button to your school website  to easily and effectively improve communication, regardless of your type of website . 05. The Bridges Academy The Bridges Academy school website offers a plethora of information delivered to prospective and current students through a cohesive brand identity that helps create recognition and a sense of pride. For example, the school crest is used throughout the website, including the favicon (small icon that appears in the browsers address bar), and a video in the top fold showcases all that the private elementary school has to offer. Parents will find it easy-to-navigate through important and up-to-date information (including a designated COVID-19 section), as each page uses clear categories. And for prospects who are simply visiting the website for the first time, a pop-up invites them to an open house. Tip: Create your school website with Wix and get free website hosting with 99.9% uptime. 06. Public School 25 | The Bilingual School Public School 25 , The Bilingual School’s website, instantly gives visitors a feel for the school’s bright, bold and welcoming spirit. Principal Raquel Pevey who refers to the school as “P25,” places the school’s mission statement prominently on the first page, to proudly share the school’s philosophy and commitment to multi-language learners and students with special needs. Another important element is that the website itself is a multilingual website , offering visitors an easy-to-find menu to select the relevant language, reinforcing the school’s accessibility mission. Start your own blog  with the Wix blog creator.   The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Benefits of school website Let’s touch on some of the benefits of creating a school website and of school website design: Make a good impression Prospective students and parents will visit your website to browse your school’s academic program, extracurricular activities, notable awards and so on. Presenting a positive first impression of your school’s culture and achievements will help you boost enrollment. Keep parents and students informed Schools usually include important announcements and events like PTA nights or webinars on their website as a seamless way to keep parents, students and teachers informed. Amidst their busy schedules, school members appreciate regular updates, calendars and notifications—all of which can be easily accessed online. Make administration easier With all the incredible web design features available, school websites can make administrative tasks more efficient and paper-free. Teachers can assign homework, post grades and even facilitate exams online, and parents can enroll, register and pay tuition with convenient forms and payment tools. Encourage community involvement You can also place video classes, events and discussions directly on your school website to help bridge the gap if school is closed or a student/parent can’t attend in person. Learn more: Website creation for kids Live streaming events can also increase the participation and frequency of these happenings. Plus, to further harness your community’s involvement, you can create a forum for parents, students and teachers—facilitating an online discussion where they can address school-related topics. Pro tip: Wix Tomorrow offers meaningful learning and creating experiences at every stage of a young learner’s web creation journey, from creating a first website, to learning industry-standard skills, to making real-world impact with hands-on projects. Need to create an A+ presentation? Learn how to make a website for a school project and impress your classmates and teachers. How to design a school website The goal of school website design is to achieve the right balance of professionalism, functionality and appeal. While reflecting your school’s values and spirit with attractive visual elements, your website should be informative and seamless to navigate. Let’s have a look at some key design elements to keep in mind, as you create a school website of your own: Make it professional Tell your school’s story Add high quality images and videos Create a membership area Include a calendar of events Make it mobile friendly 01. Make it professional Visitors of all technological-abilities will appreciate a user-friendly site that brings them directly to the information they need. Your school website should present a clear map for students and their parents. Add a website navigation menu that outlines the sections of your site and what type of information will be found there. This should guide parents of both prospective students and already enrolled students—as well as the students and staff—to find what they’re looking for with ease. Additional web design tips that will enhance your school website’s professional appearance include: clear language, strong calls to action and a visual hierarchy. Learn more: How to design a website with AI 02. Tell your school’s story Create a compelling About Us page that relates your school’s mission, accomplishments and upcoming programs to potential enrollees. Be sure to distinguish your school from other academic institutions. Use strong, professional language and include imagery that gives visitors a taste of your school's unique atmosphere. Take the lead from commercial brands and strengthen your school's brand identity by using a color scheme that reflects your school colors and adding a logo or images of your school’s mascot to the website. Tip: Use a free logo maker to design a school logo. 03. Add high quality images and videos Showcasing your school’s accomplishments requires sharing photos and videos of students, classrooms and events. Try adding a slideshow, incorporating images into your background, or adding a photo gallery. Just remember: You must have parental consent before displaying images of children online. Keep in mind that whichever way you choose to exhibit your photos and videos, you should make sure to maximize their impact by using only high quality images. 04. Create a membership area Gone are the days when dogs ate the homework and parents amassed collections of old report cards. Now, everything can be put online. By creating a password protected membership area, your school’s website can include an interactive space for teachers, registered students and parents. This convenient and secured spot can be used to upload homework assignments and grades, establish parent-teacher forums, and so much more. You can also add a forum (check out these best forum builders ) in order to keep your community members connected. 05. Include a calendar of events The sheer amount of annual school events can be overwhelming—especially for working parents with tight schedules. Adding an online calendar will ensure that all school members have easy access to your academic year’s schedule of events. Sync it with the users’ Google calendars (or any other online agenda) so that you can send reminders to parents before the event and improve attendance. 06. Make it mobile friendly Most people use a smartphone to browse the internet, so make sure your school website has a mobile-friendly version. Mobile web design for websites is easier than ever, and can help your website's performance. Not to mention, it will amplify your visitor’s experience. Explore other types of websites: Homepage design examples Conference website examples Catering website examples Ready to make a school website of your own? Get started with these educational website templates . School website design FAQ What kind of website would best represent your school? A website that best represents your school should communicate its values, programs and achievements effectively. It should feature a clean design, intuitive navigation and mobile optimization to cater to all users. Essential elements include admission information, event updates, an engaging gallery and testimonials. Adding interactive features, such as virtual campus tours or live chat, can further enhance accessibility and engagement. What are some great school website templates to use? You might consider using: Schools and Universities website templates Online education website templates Classes and courses templates How do you find old school websites? To find old school websites, use internet archives like the Wayback Machine, which stores snapshots of websites over time. Search by entering the school's URL to explore past versions of its site. If the URL is unknown, try using online search engines with queries like "old [school name] website." Local libraries or alumni networks may also have resources or links to historical school content. Should we include a parent portal or student login area? Including a parent portal or student login area is beneficial because it provides secure access to personalized information and allows parents to view grades, attendance, and schedules. Students can use it to access assignments and resources. Ultimately it encourages and improves communication between teachers, parents and students while increasing engagement and transparency and a strong home-school connection. What security measures should we implement to protect student information? With Wix, implement these security measures: Enable two-factor authentication Set strong passwords Limit admin access Implement member login areas Use Wix's secure forms for data collection Educate staff on data protection practices How can we showcase our school's achievements and culture? To showcase your school's achievements and culture start by creating a dedicated "Achievements" page so that you can feature your student and faculty spotlights, with awards and recognitions displayed prominently. There should be space to highlight alumni success stories, as well as current student projects and artwork. It's also nice to include testimonials from students/parents and maybe considering starting a school blog. What legal considerations should we be aware of for school websites? Some legal considerations for school websites can include: COPPA compliance for collecting data from children FERPA regulations for student privacy ADA accessibility requirements Copyright laws for content and images GDPR compliance if applicable Clear privacy policy and terms of use Consent forms for student photos/videos Accurate representation of programs/services Compliance with state education laws Regular review of legal obligations What are the most common frustrations students, parents and teachers have with existing school websites? Common frustrations with school websites include outdated information, poor navigation, lack of mobile-friendliness, unclear contact details, slow loading times, overly complicated layouts, missing key resources (e.g., calendars, assignments), inconsistent updates, difficult access to grades or portals, limited language options and a lack of personalization for different user groups (students, parents, teachers). How can we design a site that feels intuitive for a 7-year-old student and a 70-year-old grandparent alike? Designing an intuitive site for both a 7-year-old and a 70-year-old would mean focusing on providing a clean layout, large, readable fonts and clear icons. Simplify navigation with prominent menus and color-coded sections. Then use minimal text, engaging visuals and intuitive symbols. Include accessibility features, like adjustable text size and screen reader compatibility, cater to all ages and technical abilities. Test with both groups for feedback as well. How can we design for both frequent users (students/teachers) and occasional visitors (prospective parents)? To design for frequent users and occasional visitors, consider using a user-centric homepage with clear pathways for each group. Then offer quick-access portals for students/teachers (e.g., assignments, schedules) and prominent, visually engaging sections for prospective parents (e.g., admissions, events). Use personalized dashboards for regular users and intuitive navigation for newcomers. Keep critical information accessible, ensuring usability for all audiences.

“Small business isn’t for the faint of heart. It’s for the brave, the patient, and the persistent. It’s for the overcomer.” This anonymous quote perfectly describes the character of a successful small business owner. It takes more work than most people realize and you have to be willing to plow through when the going gets tough. Whether you’re thinking about opening an ice cream shop or your own consulting firm, business owners need to be determined, open-minded thinkers willing to dive headfirst into the unknown. That said, owning a business also offers a unique career path that allows for creative flexibility and the ability to be your own boss. In order to venture out as a self-made entrepreneur, you need to develop a business plan, create a business website , and run it from the Wix mobile app . Think you have what it takes? Here’s what you need to know about becoming a small business owner. Who qualifies as a small business owner? First, let’s discuss exactly what a small business owner is. The lines between a small and medium-sized business are sometimes blurry, and the official definition can vary based on your country. In general, whether or not your company is considered a small business is based on different factors, including the average revenue of your company and the number of employees you hire, whether you work together in an office or manage remote employees . In the United States, businesses that earn less than $7 million in revenue or that have fewer than 500 employees fall into this category. In contrast, Europe defines a small business as having less than 250 employees and in Australia, it’s less than 15! But why are these definitions important? If you qualify as a small business owner in the US, you may be eligible to apply for government loans from the Small Business Administration (SBA). These loans come with other benefits, too, like guidance and counseling, lower interest payments, and flexible overhead. The SBA also offers funding for grants to philanthropic organizations as well as businesses in specific industries, such as exporting, science and research. Small business owner vs. entrepreneur There are many ways to define small business owners versus entrepreneurs, and there is huge overlap between the two business innovators. Generally small business owners start and manage established business ideas , with a small team and revenue. Entrepreneurs are often credited with taking a new product or service and using that to build a business. Small business owners and entrepreneurs both have profitability in mind but generally small business owners aim to do this through their small business, while entrepreneurs always have the goal of scaling their business to a medium sized or enterprise sized company. Small business owners can become entrepreneurs, if their business scales and grows enough. This means that entrepreneurship inherently includes greater levels of risk taking. How small business owners succeed: 10 key qualities and skills That leads us to the next point: small business owners require a unique combination of certain soft skills to keep their companies up and running. Being comfortable with taking risks, managing a budget, communicating effectively through business writing and dealing with internet trolls are skills that are essential for business management. With that in mind, here are 10 essential qualities of successful small business owners: Be personable and approachable Be prepared to evolve Take risks Be independent Be confident Know when to take a break Dedication and persistence Stick to the budget Prioritize Look at the big picture 01. Be personable and approachable Being kind to others may sound trite, but making connections with your employees, customers, vendors and even competitors can actually bring you more business. It’s a known fact that the more employees like and respect their employers, the stronger their sense of team motivation. Additionally, consumers don’t make purchasing decisions based on a product alone; they are also swayed by what a brand represents . If you’re friendly to those around you, your customers will associate your friendly demeanor with your product. Building relationships with customers and important partners is an essential part of any brands business development. In fact, experts point out that kindness in itself is a powerful leadership strategy . You are more likely to have repeat customers who will tell their friends and family to buy from you instead of the guy down the street. In turn, your bottom line will increase and people will get the product they need (and let’s face it--yours is the best out there anyway). 02. Be prepared to evolve Small business owners need to be prepared to roll with the punches. The market will inevitably shift over time, and business owners need to adapt to new small business trends and keep their product relevant. Refusing to change your approach to what consumers want or need will only hurt you in the long run. An excellent example is the way some restaurants adapted to the changes brought about by Covid-19. The Chicago-based, three Michelin star restaurant, Alinea, is known for its lavish, avant garde tableside presentations. But after the pandemic hit, Alinea shifted gears immediately and began offering fine dining meals to go. Its ability to quickly adapt allowed it to stay afloat and let the public enjoy its cuisine - a win-win. 03. Take Risks Mark Zuckerberg, CEO of Facebook, once noted that “the biggest risk is not taking any risk.” Starting a business always means taking a chance; there’s no way to know for certain whether it will work. While successful small business owners make educated decisions and use market research to drive their ideas forward, it’s impossible to know what the future holds. Investing your own time and money into a business is always a risk but goes hand in hand with being a business owner. Constantly update your business triage plan to stay ahead of the game. 04. Be independent The ability to think for yourself and make important decisions are both vital traits of entrepreneurship. Independence provides the drive to get where you want to go without the influence of others’ opinions or any outside noise. Perhaps you have a unique idea for a product or service that hasn’t been created before. Independence gives you the ability to put yourself out there and take the initiative to make it happen. 05. Be confident Confidence and independence often go hand-in-hand. Having confidence in your business and financial decisions is vital. Because your business lives and dies with you, you need to believe in yourself to move forward and weather the storm through difficult situations. On top of that, confidence instills respect and encourages others to see you as a leader. This can have a major impact on team management. Strong leaders are rewarded with increased productivity and creativity from their employees, making the business overall more efficient. 06. Know when to take a break While it’s true that small business owners work tirelessly, they also know when to take a break. Burnout is characterized by exhaustion, cynicism, and inefficacy, and can lead to feelings of overwhelm and decreased motivation. The best way to avoid it is by making sure to incorporate certain successful habits into your daily life, such as scheduling time away from your business. Even if all you get is thirty solid minutes to focus on yourself or spend time with loved ones, make sure to do it. And don’t let yourself look at financial reports or emails during this time. Successful business owners understand the value of having time away from their work, even if it’s only for a short time each day. 07. Dedication and persistence Ever hear the expression that success isn’t linear? This rings particularly true for business owners. It normally takes time for any business to be profitable and to work out all the kinks so things run smoothly. You may not get it right at the beginning. You’ll most likely have to make adjustments along the way, such as prices, your business model, or even your product itself. But not giving up and sticking to it is what’s going to get you through. 08. Stick to the budget Overspending can be the death of your business. In fact, according to a study conducted by US Bank , 82% of small businesses fail due to poor cash flow management. When creating your budget and business plan , a tip is to overestimate expenses and underestimate income. That way you’ll never be stretched too thin and always be prepared for unexpected costs. 09. Prioritize More often than not, the number of things you have to do is overwhelming. If you work alone and don’t have anyone to delegate tasks to, this trait is particularly important. As a business owner, you’ll need to hone your project management skills to determine which tasks have the most business value and which ones can fall lower on your priority list. A good way to start this process is by labeling your list of tasks as important or urgent. As a rule of thumb: Important tasks are those that are vital to the business’ long-term success but may not need to get done right away. Urgent ones are those that require immediate attention and are necessary to keep your business up and running. These should always be prioritized first. A handy tool to help determine which tasks to prioritize is Stephen Covey’s Time Management Matrix. This simple chart can help you easily break down your list of projects into four main categories: urgent/important, not urgent/important, urgent/not important and not urgent/not important. 10. Look at the big picture It can be easy to get caught up in the day-to-day. Any difficulties that arise may cause you to question why you started your business in the first place. But remind yourself of those reasons, and look at your overall success instead of minor pitfalls - that’s what will keep you moving forward in the long run. How to become a small business owner Thinking about starting your own small business? We've broken down the key steps to help you go from idea to launch, covering everything from planning and funding to building your brand and getting your first customers. Come up with a small business idea : Start by identifying a problem you can solve or a passion you can turn into profit. Research market trends, check out successful businesses, and test demand before committing. The best small business ideas align with your skills, interests and what customers need. Name your business : Your business name should be memorable, easy to spell and reflect your brand. Check domain name availability and trademarks to avoid legal issues. A strong name builds credibility and makes marketing easier. Create your small business plan : A good business plan outlines your goals, target audience, pricing and marketing strategy. It keeps you focused and helps attract investors or loans. Keep it flexible so you can adjust as your business grows. Secure funding for your business : Decide if you’ll use personal savings, small business loans, crowdfunding or investors. Look into grants or startup programs for your industry. Even with minimal funds, you can start lean and scale up over time. Register and license your business : Make it official by registering your business name, getting an EIN (Employer Identification Number) and applying for necessary permits or licenses. This step protects you legally and ensures smooth operations. Come up with your company vision : Your vision defines what your business stands for and where it’s headed. It helps guide decisions and keeps your team aligned. A clear vision also attracts customers who share your values. Build your team : Even if you’re starting solo, think about who you’ll need—freelancers, employees or advisors. Hire people with skills that complement yours and focus on creating a positive, goal-driven work culture. Launch your small business website : A well-designed website builds trust and helps customers find you. Create the best business website  to showcase your brand and attract more clients. Combine it with business software  to manage everything from accounting to customer relationships. Market and promote your business : Even the best business idea won’t succeed without visibility. Create a marketing strategy with social media, SEO, email marketing and networking. Focus on reaching your target audience and building strong customer relationships from the start. Tip: Need help finding a business name for your new venture? Use the help of a small business name generator for inspiration. Small business and the economy Research shows that small business owners are the backbone of America, are a major force in driving the economy forward and can even help solve societal issues, such as bridging the digital divide . According to the Small Business Administration’s Office of Advocacy, there are 30.2 million small businesses in the US, comprising 99.9% of all businesses in America. Small businesses are also responsible for creating 1.5 million jobs every year and account for 64% of new jobs created in the United States . They have also been a factor in empowering people who have historically faced challenges entering the business world, such as women and minorities. Between 2014-2016, minority-owned businesses increased by 11%. And in 2019, 9.9 million small business owners were women, compared to 7.8 million in 2007. These numbers are telling and are a testament to the progress being made in today’s business world. Pros and cons of being a small business owner It's a common small business myth  that owners have full control over their schedule. According to a survey conducted by the digital marketing firm Constant Contact , 56% of small business owners feel they can never be away from their businesses, and 84% say that if they could, they would start their businesses all over again. Clearly, being a business owner has its perks and its downsides. But most agree that the pros heavily outweigh the cons. Pros Why does someone decide to start a business  anyway? One of the main reasons is independence and the autonomy to do things your own way. In fact, small business owners report that there are two driving factors behind their motivation: the ability to pursue their passions and professional flexibility. There’s nothing like getting to be your own boss and creating your own product or service. It’s an even better feeling when customers are willing to spend their hard-earned money to buy it. Other benefits include getting to hire your own employees (and who wouldn’t want to choose their own coworkers?) and setting the tone for your business’ company culture. Will you create an environment in which people are expected to wear suits everyday? Or will you allow your employees to bring their dogs to work and wear t-shirts and jeans? It’s your call. It’s also worth mentioning that because most small business owners register as sole proprietors , partnerships , or limited liability companies (LLCs) , filing taxes and business registration is simpler than it is for some other types of businesses, such as corporations. Cons The downsides of being a small business owner are overshadowed by the advantages. Still, it’s no secret that business ownership is not for everyone. Small business owners work exceedingly hard, spending their own time and money to operate and market their businesses. Because of this, they may not make a profit for quite some time. They often have to say goodbye to 40-hour work weeks, at least at the beginning. Often, they work 50-70 hours a week and handle every operation down to their own bookkeeping , which can sometimes make work-life balance nearly impossible. And even after putting in the hours, 56% claim they don’t have enough time to get everything done. Wearing multiple hats at once can also cause extra stress, anxiety and fear of failure. There can also be stress over things beyond your control, such as wondering how inflation can affect small businesses , and how a changing macro business cycle  could impact your business operating expenses . But don’t let these factors sway you from creating your own small business. Perseverance and determination are the secret sauce for success. Famous small business owners Most one time small business owners grew into enterprise level business owners, and some of the most well known include: Walt Disney who began his business career as the small business owner of an animation studio. Richard Branson who started his corporate empire, Virgin from one small record store. Sara Blakely started the global underwear conglomerate Spanx with just US$5,000 of her own funds. Small business owners' income and net worth Incomes and net worths for small business owners can vary widely across owners, industries and states. According to some reports , the average US based small business owner's salary was US$63,650 a year as of August 2022. Salaries in general ranged from US$30,000 - US$146,000 per year. The net worth of small business owners is harder to pin down, depending on their own personal income or worth as well.

Turn your ideas into sales and start selling with Wix eCommerce →   So you’ve got a rock-solid eCommerce business idea and you're ready to start your business but you need to figure out the cost of building an eCommerce website . How much is it going to cost you to take what’s inside your head and turn it into a beautiful, fully-functioning online store? The short answer: it depends. Because every eCommerce website is unique, it’s difficult to pinpoint exact costs from the get-go. But once you know the factors behind website development costs overall, you can get a clearer idea of the budget you’ll need to start an online store . On Wix, you can build an ecommerce website for free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to choose a paid plan. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. We’ll break down all the major aspects of eCommerce website costs and explore strategies to keep your costs to a minimum when building a website for your online business. Learn: How much does it cost to build a website , How to start an eCommerce business Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. Ecommerce website cost: total figures Your total costs will depend on whether you plan on building your eCommerce site on your own, or if you'll hire web developers (among other professionals), or an agency to do the work for you. These variables mean that there are no hard-and-fast numbers but the following ranges can help you start budgeting more wisely: Small store (one to 99 products) Cost to start on average: $1,000 - $5,000 Maintenance costs: $500 - $1000 Medium-sized store (100 to 499 products) Cost to start on average: $5,000 - $10,000 Maintenance costs: $1,000 - $2000 Large store (500+ products) Cost to start on average: $10,000 - $50,000+ Maintenance costs: $2,000 - $10,000+ Factors and features affecting eCommerce website cost There are six main factors or features to look at when it comes to calculating the cost of an eCommerce website. Hosting Domain Payment processor SSL and security Ecommerce platform Website design Copywriting 01. Hosting Monthly cost range: $0-$50 (varies by traffic and features) Options include: Shared, VPS, and dedicated eCommerce hosting based on your needs Wix offers free web hosting as an essential part of every website's infrastructure Learn more: How to build a website 02. Domain Annual cost range: $0-$20 Choose a strong branded, memorable domain name (With Wix domain name registration is free with a paid plan) Your ecommerce website cost can vary depending on which top level domain extension you chose (some are more expensive than others based on popularity and demand), which domain registrar you use and if the domain you need is already registered by someone. In this case you may need to bid or negotiate to buy it. 03. Payment processor Transaction fees: 2-3% + fixed fee (varies by provider) Check out Wix payments solutions and receive payments online Different payment solutions and processors have different fees and these will determine the total cost of your ecommerce website. 04. SSL and security Annual cost: $0-$50 Essential for securing customer data and transactions. Almost 75% of the data breach cases  investigated by Visa in early 2022 involved eCommerce companies. That’s why routine updates, security checks, and patches are a must-have for your online store. Staunch security will help keep your data—and your customer’s data—safe from hackers and ensure your website stays up and running. All Wix eCommerce sites come with enterprise-grade website security and SSL certificates 05. Ecommerce platform Monthly cost range: $0-$200 (varies by features and scale) Check out these best eCommerce platforms or these best eCommerce website builders to choose from Your eCommerce website cost can mainly be decided by the cost of your eCommerce platform or builder. Because many platforms include hosting, domain name, and security features - how much you pay for your eCommerce platform often will determine the total sum of your site's cost. Using an all in one platform like Wix can be the most cost effective way to keep down your eCommerce website costs without having to sacrifice on design and functionality. 06. Website design Templates: $0-$100 (one-time cost) Designer: $500-$3,000+ (one-time cost) Choose based on budget and customization needs Learn how to design a website for free with Wix Generally the more complex the design, the more expensive your eCommerce website. Or at least this use to be the case and may still be valid if you choose to work with a web developer and designer to build your eCommerce site. If you opt for an eCommerce website builder, then generally your design and its complexity won't impact the price if you use available, customizable templates. 07. Copywriting Freelancers: $50-$150/hour or $500-$3,000+ per project Agencies: Higher rates, often include extra services The cost of eCommerce copywriting depends on the scope of work, who you hire and the complexity of your niche. Specialized niches often require more research and expertise, which can raise rates. Freelancers offer flexibility with hourly or project-based pricing, while agencies may charge more but provide added expertise and services. Investing in a well-planned copywriting budget tailored to your niche can make a big difference in your store’s success. Ecommerce website cost breakdown Ecommerce website features Approximate cost Consider Hosting $0-$200+ per month Shared, VPS, cloud hosting depending on your needs Domain $3-20 annually Choose a brandable, memorable name Payment fees Transaction fees: 2-3% + fixed fee (varies by provider) - Security and SSL Annual cost: ~$50 Essential for securing customer data Ecommerce platform $20-200+ Wix ecommerce plans start from $27 Website design Templates: $0-$100 (one-time cost) Designer: $500-$3,000+ (one-time cost) Wix has 800+ free web design templates 6 top potential extra eCommerce website costs Number of products   Design and user experience (UX)   Custom features and eCommerce functionality   Maintenance and support   Marketing your eCommerce site Branding 01. Number of products One of the biggest defining variables is the size of your store. Most eCommerce websites will grow to have hundreds of pages, spanning category pages, product detail pages, and other purposeful landing pages . In general, the more products you have, the more costs you may incur in terms of website storage, eCommerce website optimization  bandwidth and design. For example, building an eCommerce website with 1,000 products or fewer can cost anywhere from $1,000 to $10,000, while websites with more than 1,000 products can cost significantly more depending on design complexity, custom features, hosting and maintenance.  While you may not know the exact number of products you'll sell, start by asking yourself these key questions: How many products are you starting with?  Start by knowing how many items you’ll launch with. Whether it’s a small selection or a large catalog, this will help you plan your site’s structure. How should you organize your products?  Group your items into clear categories or collections. This makes it easier for customers to find what they need and improves their overall shopping experience. Do your products have variations?  If your items come in different sizes, colors or materials, ensure your site design can handle and display these options smoothly. How much detail should each product have?  Think about how much information, imagery and specs your customers need to make a confident purchase. What are competitors doing?  Look at similar eCommerce sites to see how they organize and showcase their products. Learn what works and how you can improve on it. 02. Design and user experience (UX) A whopping 94% of shoppers’ first impressions specifically relate to your website’s design , according to WebFX . That means that nearly every customer expects to see a beautiful, well-branded site—which may, in turn, require the touch of a highly skilled web designer. But rather than just creating an eye-catching website, you’ll want to build an eCommerce website that’s also user-friendly. That’s where your site’s UX comes in. The ultimate goal of your site’s UX design is to reduce the number of clicks (or taps) it takes for a shopper to find a product and complete a purchase. In eCommerce , successful UX involves a number of things: easy-to-navigate menus, detailed product images, mobile-friendly pages, smooth checkout, and more. Depending on the complexity of your site, your design and development costs may vary. Quick tip: If you’re not sure where to start with UX, check out other retailer’s sites and study how they use navigation menus, breadcrumbs, search bars, filters, buttons, and other elements to remove friction from the buying experience. 03. Custom features and eCommerce functionality A self-hosted or SaaS platform will give you the basics you need to create a website . However, an eCommerce site requires much more. You’ll need to connect your site to payment gateways, fulfillment options, promotion tools, and other functionality that transforms your site into a store. Some eCommerce platforms like Wix include many built-in features. Others require many plug-ins and integrations to work. Plugins range from free to anywhere between $40 and $500 on average. A few popular plug-in examples: QuickBooks Connector : The app lets you automate your accounting by syncing site sales to an existing QuickBooks account. It’s free to install and comes with a 30-day free trial. After the trial period, you’ll need to pay subscription fees that range between $30 to $200 a month. Price Table : This plug-in lets you create side-by-side price tables on your website. It’s free to install and runs between $3.19 and $12.69 a month. Modalyst : A popular dropshipping and print-on-demand platform, Modalyst is free to download but charges between $30 and $67 per month, depending on your subscription plan. (However, with a Wix Business Unlimited or Business VIP plan, you can gain access to Modalyst at no extra charge.) Payment gateways also bring some downstream costs. Most of the top payment apps charge you 2.9% plus $0.30 per transaction. Make sure to factor these ongoing expenses into your overall eCommerce website budget. 04. Maintenance and support In addition to calculating how much it costs to build an eCommerce website, you must set aside money for regular maintenance and support. You can either handle your website maintenance in-house or hire a web developer  to do it. Maintenance will include items like site improvements, updates, bug fixes, and new pages. Your maintenance plan should further embrace this crucial consideration: Website performance  and speed: As you add products to your site, you run the risk of slowing down your site, which is one major reason why eCommerce sites fail. Proper maintenance will help you launch new content without crippling your website’s performance. Considering how an improvement of just one-tenth of a second in mobile load times can produce 8.4% more conversions —site speed matters. 05. Marketing your eCommerce site The cost of marketing an eCommerce site varies widely, depending on the strategies you want to invest in. For small businesses, basic marketing expenses, including social media ads, Google Ads and email marketing, might range from $500 to $5,000 per month. Larger businesses could spend $10,000 to $50,000 or more monthly on comprehensive strategies, including content marketing, influencer partnership and advanced SEO. Here’s a quick breakdown of the cost of paid marketing vs. organic marketing: Paid marketing Paid strategies like social media ads, Google PPC and influencer collaborations deliver fast results. Social media campaigns start at $500 monthly, PPC ranges from $500 to over $50,000 depending on scale and influencers charge from $50 to $10,000+ per campaign. These methods drive immediate traffic and require ongoing optimization to ensure ROI. Organic marketing Organic approaches, such as SEO, content marketing and social media engagement, focus on building trust over time. SEO costs range from $750 to $20,000 monthly, while content creation may range from minimal in-house effort to $10,000 for professional campaigns. Social media and email marketing are generally lower-cost or free if handled internally but require time to gain traction. Ultimately, marketing eCommerce website costs depend on business goals, competition and the desired reach and impact of the campaigns. There are ways to go about marketing your site organically and for free (minus time invested) but these can take longer to gain traction and traffic compared to paid strategies or campaigns. 06. Branding Branding is a crucial investment for any eCommerce store, but how much should you spend? On average, small to medium businesses typically spend between $4,500 and $15,000 per year  on branding. This includes creating a distinctive logo, selecting a cohesive color palette, developing a consistent tone of voice, and ensuring that all customer touchpoints reflect the brand’s identity. While this may seem significant, strong branding pays off by building trust, loyalty, and recognition—key factors that influence customer decisions and conversions. A well-branded store creates an emotional connection with buyers, encouraging repeat purchases and turning customers into advocates. For eCommerce businesses, branding is a strategic investment in standing out in a competitive market and driving long-term growth. Learn more: eCommerce advantages and disadvantages How to lower your eCommerce website cost How can you stay at the lower end of cost ranges—or even come in under the averages—when you build an eCommerce site ? These four strategies can help you save some money without impacting quality or design. 01. Use pre-made templates When it comes to creating the perfect look for your eCommerce website, you have two options: You can pay a web designer to create a custom design for you. Or, you can use a pre-made eCommerce template . Paying a designer will run you about $75/hour on average . (You can find talented and ready-to-hire web designers on the Wix Marketplace .) Alternatively, you can purchase pre-designed templates, which are usually free or, at most, a couple hundred bucks. Considering how website developers may charge as much as $3,000 for a mobile-optimized website, templates tend to be more affordable and easier, especially if you’re starting with a smaller site. Wix offers hundreds of designer-made eCommerce website templates  for various types of businesses. 02. Choose the right platform "This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix." - Andrea Shubert, co-founder of Strathcona Spirits Using a SaaS-hosted platform will save you money on hosting, domain registration and an SSL certificate. However, not all platforms are created equal. Some require many more plugins than others to create a fully functioning store. Others are simply clunkier, and more difficult to use. So, as you shop for the right eCommerce platform , make sure to ask the right questions: Does the platform allow me to customize the look and feel of my site according to my brand’s specific needs? Does the platform support my desired payment solution(s)? Do I need to be able to connect it to a POS or enable other special features, like recurring payments? Will the platform give me the storage space I need to get started and the additional capacity I’ll need to scale my business appropriately? Does it integrate with my preferred sales channels and apps (e.g., the marketplaces I sell on, or my inventory software)? Can it help me win back customers with abandoned cart recovery features and other marketing tools? Does the platform include easy-to-reach customer support in case of emergency? Shameless plug : If you’re wondering, “ Is Wix good for eCommerce ?,” the answer is yes. When you build your eCommerce website  on Wix, you get access to secure online payments, a minimum of 50GB of storage space, and unlimited products. Then, as your business grows, you can scale up your subscription plan and get added services, such as dropshipping, product reviews, and automation. 03. Prioritize necessary features Consider how when you buy a new car, you can save money by being selective of the features or option packages that you actually need. The same principle applies to your eCommerce website cost. You’ll want to spend most of your budget on the need-to-have features. When you’re first starting out, focus on pages and features that are most likely to drive sales: Product category pages Individual product pages Multiple payment gateways Simplified checkout Integrated site search tools “Related products” widgets that drive cross-sells and upsells Technical SEO to help people find your site Once the basics are in place, you can start budgeting for add-ons. Most eCommerce platforms will offer you hundreds of apps that you can integrate into your online store whenever you’d like. These apps make it easy and cost-effective for you to scale your store as customer demand increases. Inside the Wix App Market , you’ll find 500+ powerful solutions for coupons, accounting, fulfillment, warehousing, print on demand, and more. Ecommerce website cost FAQ How much does an eCommerce website cost a month? Monthly costs for an eCommerce site will vary based on how your site is built and on which website builder or platform. With Wix, costs can range from free, to paid plans that start at $17 a month. These costs can be considerably higher if you build your site with a professional web developer or agency. Compare website costs between Wix vs. Squarespace in this article. What is the cheapest eCommerce website building option? Wix offers flexible, affordable plans starting from $17, with a free version for those comfortable with a branded domain (e.g., username.wixsite.com/sitename ) and site ads. All paid plans include a custom domain, reliable hosting, AI design tools and 24/7 support, plus a 14-day trial for any premium plan with a refund option. How much does a typical eCommerce website cost? The cost of an eCommerce website depends on its features and complexity. Customizable website builders like Wix cost around $17–$36 per month for basic plans. Small business websites with professional design and advanced functionality may range from $1,000 to $10,000. Fully custom-built solutions for larger businesses typically start at $10,000 and can increase significantly based on specific requirements.

Turn your ideas into a website you love with Wix →   If you’re wondering, “Do I really need a website?”—you’re not alone. With social media, marketplaces and AI tools, many people are left wondering if a website is still necessary. The short answer? Yes. “Social media is like speed dating—it gets you noticed, but your website is the real date where trust is built, connections deepen and relationships grow,” says Oz Golan, a product manager at Wix. “Unlike social media, where users scroll past in seconds, your website provides a dedicated environment for customers to learn about you, connect with your brand and make meaningful decisions.” “Furthermore, we've seen time and time again how even the mightiest platforms can quickly vanish, taking your hard-earned presence with them,” adds Judit Ruiz Ricart, Wix’s strategic project manager.  For freelancers, entrepreneurs and small business owners, a website offers a distraction-free space to stand out and grow. This guide will break down the reasons why having a website matters and how you can create one without technical skills.  Learn how to build a website from scratch  using a website builder  or an AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most—bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What can you use a website for? A website is so much more than a place to share information. “It provides a stable, long-term foundation that gives you full control over your online presence, from search engine visibility and content presentation to lead generation,” sums up Judit. There are countless types of websites  and customizable website templates  you can use to meet your needs. Whether you’re building a brand, selling products or offering services, a website allows you to:  Share who you are: Introduce yourself, your mission and what makes your work unique in a way that feels authentic and true to you. Engage with your community:  Share updates, tell your story through blogs or share videos and images to connect directly with your audience. Turn traffic into customers: Make it easy for people to book your services, shop your products or send inquiries with features like contact forms or an eCommerce website . Show your expertise: Include testimonials, case studies or add an online portfolio  to build trust and demonstrate your skills. Provide valuable information: Include an FAQ page , outline your services or share resources that help your audience find the answers they need.  Learn more:  Best AI website builder  Free website builders  Cheap website builder  Personal website builders  Website builders for small businesses Why you need a website to grow, connect and succeed Credibility and professionalism Control over your brand and messaging  Marketing and growth opportunities More sales and lead generation  Competitive advantage  01. Credibility and professionalism Having a website is a key part of how others perceive you. “We live and breathe the stories of successful independent brands here at Wix,” says Wix’s head of marketing content, Maria Hayday. “And something that comes up all the time is the need for a recognizable, trusted ‘house’ that ties a brand together.  “A website proves you’re a serious, legitimate entity. I’m always a little suspicious when a brand I’m interested in doesn’t have their own website when I search for them online.” Without a website, you risk coming across as outdated or untrustworthy—or simply being forgotten. Meanwhile, a well-made website can help you make a strong first impression. It provides a space for you to tell your story and show off your vast experience, alongside your credentials.  “Real trust is built through sustained engagement. And unlike fleeting social media interactions, a website allows your business to showcase detailed content—testimonials, case studies and rich storytelling—which are all essential for building authority and trust,” notes Oz.  Pro tip: Personalize your website by securing a domain name  that reflects your brand identity or goals. Not sure about the process? Use a domain name search  or a domain name generator  to search available names.  02. Control over your brand and messaging Relying only on social m edia limits how you present your brand. Algorithms change, platforms disappear—but your website remains yours. A website gives you full creative control to express yourself or vision without restrictions. Whether it’s through web design , your website layout  or content, your site becomes a personalized space and “is really the best place to tell your full story,” according to Maria. Take Muted Luxe , as an example. The UK-based jewelry brand uses its site to demonstrate its devotion to handmade, sustainable products. “Muted Luxe is a quiet rebellion against the rush of fast-fashion and mass-produced homeware,” reads its About page, where visitors can learn about how the business was founded. Learn more: What is web design? Within the website, visitors can also find blogs imploring them to consider buying gold-plated jewelry. They can also shop for items or explore wholesale and white label opportunities. No matter how they spend their time on the site, it’s clear that Muted Luxe has a very specific mission and aesthetic.  As evidenced, when you fully own everything you create, you can influence the kinds of opportunities that come your way. Discover more about the differences between a website vs. social media . 03. Marketing and growth opportunities A website opens the door to endless opportunities for growth and visibility. “It’s a space where visitors can find your full offering, and you can manage all your ventures and revenue streams,” says Maria. “Today, entrepreneurs are branching out into all areas. For example, it’s rare for a hospitality brand to just need a booking solution. They’ll likely want a blog to share recipe ideas or a store to sell merch.” Your website acts as a hub, where you can launch events, promote special offers or explore other revenue streams without having to direct people to multiple platforms. And if you’re using Wix, these business solutions come built-in, so you don’t have to worry about managing multiple apps either.  From a marketing perspective, one of the most powerful tools at your disposal is search engine optimization (SEO). By incorporating strategies like adding relevant keywords and publishing valuable content, you can potentially get your site ranking higher on search engines like Google.  “A website enables your business to be referenced by AI-driven search platforms [e.g., LLMs, GenAI tools], too,” adds Oz. You can also manage all of your marketing strategies  from one place. Use tools like email marketing  to target, engage and retain your audience. Share updates, offer free resources or learn how to make a newsletter  to encourage visitors to return. Combined with features like call-to-action (CTA) buttons, your site turns casual visitors into loyal customers. Pro tip: Starting a blog  is one of the easiest ways to boost your SEO. Using a blog maker , you can easily publish fresh and engaging content that increases your site’s visibility and helps more people discover what you have to offer. When optimized with blog SEO , blogs can drive more organic traffic to your site.  "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." - Rebecca Tomasis, blog SEO team lead at Wix 04. More sales and lead generation A good website is one of the best tools for driving sales and generating leads. It acts as a 24/7 storefront, always ready to engage potential customers and guide them toward taking action.  Oz points out that “a website isn’t just about making a sale; it’s a platform for lasting engagement. Features like newsletters, memberships and personalized experiences keep customers connected beyond their first visit.” With strategically placed CTA buttons, signup forms and offers like free trials or downloadable guides, you can collect valuable visitor information to nurture future relationships. Features like live chat, personalized pop-ups and integrated bookings systems make it easy for users to connect and move further along the sales funnel. Don’t underestimate the power of web analytics  either, notes Judit. “A website offers a wealth of data on your audience—from demographics and interests to granular behavioral insights—enabling data-driven decisions.” Use tools like Wix Analytics  to track visitor behavior and to identify which page drives the most engagement. This, in turn, can help you fine-tune your strategy for better results. For example, if you see that users frequently visit a specific product page but don’t convert, you can tweak the content or offer targeted discounts to encourage a purchase. For online sellers, understanding what is eCommerce  and how it works is the key to building a strategy that drives results. Your site can simplify the checkout process by offering a secure payment option like Wix Payments , and intuitive website navigation . You can upsell or cross-sell at checkout and stay in control of the entire shopping experience. By learning how to make an eCommerce website , you can create a smooth shopping experience that keeps customers happy. Learn more: Does my business need a website Business website templates Why I regret never building a website for my business 05. Competitive advantage There’s no doubt—a website sets you apart from the competition. Unlike social media or word-of-mouth marketing, your website serves as your own unique space, customized to reflect your personality, values and vision.  “Instead of competing for attention on a crowded feed, a website puts you in control of the customer journey—it provides a distraction-free environment where visitors can explore your brand,” says Oz. On a more practical note, he recommends creating dedicated landing pages for specific campaigns, promotions or audience segments. You can weave in customer testimonials or feature-by-feature comparisons, just like Green Heffa Farms  does right on its homepage. Visitors are greeted with a thought-provoking video, testimonials and copy boldly stating “why we are the better choice.”  Ultimately, you control the narrative on your site and can freely express what makes your brand so special. You can offer a fully branded experience that makes your business hard to forget.  Pro tip: Think of your website as your competitive edge. If you’re looking to take the next step, learn about Wix’s free website hosting  solution, or explore how to host a website  and what is web hosting . Ready to make your website? If you’re convinced that having a website is the way forward, the next step is deciding how to build it. Website builders, like Wix, make the process simple and accessible for anyone, regardless if you’re a beginner or a pro. With drag-and-drop editors and powerful built-in features, you can design a professional website with no experience. Website builders come packed with everything you need to create a site. They offer integrated SEO tools to boost your site’s visibility, mobile-friendly designs to make sure your site looks great on any device and customizable and simple website templates to match your unique style. You’ll have access to features to help get your site up and running in no time. Learn more: Squarespace alternatives  Wix vs. Squarespace Shopify alternatives Wix vs. Shopify WordPress alternatives Wix vs. GoDaddy Do I need a website? FAQ Do you really need a website anymore? Yes, a website remains essential for businesses and professionals. It acts as a reliable home base for your online presence—accessible anytime, anywhere—and provides a level of control and professionalism that social media alone cannot offer. Is it still worth it to have a website? Absolutely. A website builds credibility, expands your reach and gives you the freedom to tell your story your way. It’s also a long-term investment in your brand, offering tools to analyze and grow your audience.  Do you really need a professional website? A professional website makes a world of difference. It creates trust, offers seamless user experience and shows your audience that you take your brand seriously. Plus, it’s often the deciding factor for customers choosing between you and your competitors.  How necessary is a website? A website is more necessary than ever. It’s a powerful tool to connect with your audience, showcase your products or services and adapt to the changing landscape of online businesses. What are the benefits of a website? A website helps you stand out by establishing credibility, reaching a broader audience and providing 24/7 access to your brand. It’s a platform to showcase your unique value, track engagement through analytics and continuously optimize your growth.

Turn your ideas into income with Wix. Secure your domain name →  Consulting is a flexible and rewarding career path that lets you turn your skills and expertise into profit. You can use it to boost your income start a consulting business  or even build a full-time career. Success as a consultant isn’t just about what you know—it’s about how you share your expertise, connect with clients and deliver results. This guide has everything you need to know about making money as a consultant—boosting your earnings, taking extra courses or gaining experience through volunteering. We’ll walk you through starting out as a solo consultant, with tips on tapping into your personal network. You’ll also learn about different revenue models to build a steady profitable income. Ready to build your website?   Sign up for Wix for free . Secure your brand’s domain and start earning online. With Wix, you can grab it fast and set up email, hosting, SSL and privacy all in one place. It’s simple, beginner-friendly and backed by 24/7 support. 12 ways to make money as a consultant Strategy consulting Management consulting Financial consulting Marketing consulting IT consulting Human resources consulting Social media consulting Brand strategy consulting Public relations consulting Event planning consulting Health and wellness consulting Technology consulting 01. Strategy consulting Strategy consulting involves advising organizations on high-level decisions to achieve their business objectives. As a consultant in this field, you analyze market trends, competitor behavior and internal processes to develop strategic recommendations. This is a lucrative avenue as businesses value strategic insights to navigate competitive landscapes, enhance operational efficiency and achieve long-term success. 02. Management consulting Management consultants focus on improving organizational performance by identifying and solving management and business-related issues. Their expertise lies in optimizing processes, implementing effective structures and fostering organizational change. This is a profitable consultancy niche as companies seek external guidance to enhance their overall efficiency, adapt to market changes and drive sustainable growth. 03. Financial consulting Financial consultants provide expertise in financial management, investment strategies and risk mitigation. Advising businesses and individuals on budgeting, investment planning and financial decision-making, financial consultants play a crucial role in wealth management. This field is lucrative as clients value professional advice in navigating complex financial landscapes and optimizing their financial portfolios. 04. Marketing consulting Marketing consultants assist businesses in developing and implementing effective marketing strategies. They analyze market trends, consumer behavior and competitor activities to recommend targeted marketing approaches. Given the importance of effective marketing in business success, marketing consulting is a lucrative field and a great way to make money online  as companies seek expert guidance to build brand awareness, attract customers and drive sales. 05. IT consulting IT consultants provide expertise in technology-related solutions, helping businesses optimize their IT infrastructure, software applications and digital security. Given the rapid evolution of technology, companies often require external guidance to stay competitive and secure. IT consulting is a profitable venture as organizations seek expert advice to enhance their technological capabilities, streamline operations and ensure data security. 06. Human resources consulting Human Resources consultants specialize in optimizing workforce management, employee relations and organizational culture. Businesses often turn to HR consultants to improve recruitment processes, talent development and employee engagement. This is a lucrative consulting niche as companies recognize the importance of a skilled and motivated workforce in achieving their business objectives. Learn more: Recruitment website template 07. Social media consulting Social media consultants help businesses leverage digital platforms for brand promotion, customer engagement and market outreach. Given the pervasive influence of social media, companies seek expert advice to navigate these platforms strategically. Social media consulting is lucrative as businesses aim to build and maintain a strong online presence, connect with their target audience and drive customer loyalty. Learn more: How to make money on Instagram How to make money on TikTok How to make money on Youtube 08. Brand strategy consulting Brand strategy consultants specialize in developing and enhancing brand identity, positioning and communication strategies. According to Yaya Aaronsohn, head of Brand Maker at Wix, “At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand, which represents the business.”  Businesses recognize the value of a strong brand in creating customer loyalty and differentiating themselves in the market. Zhoosh Creative  is an example of a brand strategy consulting agency that offers guidance to building a compelling brand image. Brand strategy consulting is lucrative, as companies seek to maintain a message that resonates with their target audience.  09. Public relations consulting Public Relations consultants focus on managing and enhancing an organization's reputation through effective communication with the public and media. Businesses value PR consultants to navigate crises, build positive relationships with stakeholders and maintain a favorable public image. This consultancy is lucrative as companies recognize the impact of public perception on their overall success. 10. Event planning consulting Event planning consultants assist businesses in organizing and executing successful events, conferences and promotional activities. With businesses increasingly using events for brand promotion and client engagement, event planning consultants are in demand. This is a lucrative field as companies seek expert assistance in creating memorable and impactful events that align with their goals. 11. Health and wellness consulting Health and wellness consultants provide expertise on promoting employee well-being, implementing workplace wellness programs and advising on healthy lifestyle initiatives. In an era where employee health is recognized as crucial to productivity, businesses value health and wellness consultants. Mikaela Reuben  is a great example of a health consultant who shares recipes on her website. This is a lucrative consulting niche, as organizations prioritize the physical and mental well-being of their workforce. 12. Technology consulting Technology consultants offer guidance on the adoption and optimization of technology solutions to meet business objectives. With the continuous evolution of technology, companies seek expertise in areas such as cloud computing, cybersecurity and digital transformation. Technology consulting is lucrative as businesses aim to stay competitive by leveraging the latest technological advancements for operational efficiency and innovation. Starting as a solo consultant   Starting a solo consulting business? Your network is a great place to begin. Many consultants find their first clients through former colleagues, industry contacts or friends who could use their expertise. Think about who might benefit from your skills and start reaching out. Next, take a good look at your finances and figure out how much risk you’re comfortable with. Some start consulting part-time while keeping their day job, and others jump in full-time right away. Having a clear plan for your income and expenses will help make the transition smoother. Building your profile on LinkedIn, niche forums and social media can help you connect with potential clients. Some consultants start by freelancing on platforms like Upwork or Toptal, while others work with brokers or agencies to land their first contracts. Think about how to make a website  or a consulting portfolio to showcase your expertise, including samples or links to previous projects. You can use your consulting portfolio to highlight your past successful projects and your expertise in business strategy. Making money as a consultant A strong value proposition—what you offer and the results clients can expect—helps you stand apart. Assess your consulting skills and identify your niche. For example, Mango Marketing  specializes in marketing consulting, which is a high-demand niche in the consulting world. Stay consistent by sharing insights, connecting with clients and refining your pitch. To make money as a consultant, you need to understand how to start a business , from setting competitive rates to crafting strong proposals and managing contracts. Research industry benchmarks to price your services effectively—hourly, project-based or on retainer. Clear proposals and contracts protect your income, set expectations and build client trust, helping you secure repeat business and grow your earnings. Revenue models for independent consultants Hourly billing : Charge clients for the exact time spent on a project. It’s a simple approach but limits earning potential since income depends on hours worked. Great for short-term projects or when the scope is uncertain. Project-based pricing : Set a fixed fee for a project no matter how long it takes. This gives clients cost clarity and lets you earn more by working efficiently. Perfect for clear deliverables and consultants who can estimate scope accurately. Retainer agreements : Charge a recurring fee (monthly or quarterly) for ongoing services. Retainers provide steady income and long-term client relationships, making it easier to plan ahead. Ideal for advisory roles, strategic planning and ongoing support. Value-based pricing : Price your work based on the results or value you deliver instead of hours. This approach lets you charge higher rates especially if your work drives revenue growth, cuts costs or improves operations. Performance-based fees : Get paid based on specific results like increased sales, cost reductions or improved efficiency. This can be lucrative but comes with risks since external factors may affect outcomes. Equity or revenue share : Instead of charging a fee, earn company equity or a share of future revenue. This can lead to big rewards in the long run but requires a solid understanding of the business and its risks. Subscription models : Offer recurring access to consulting insights, templates or advisory services for a fee. This works well for niche expertise, memberships or ongoing strategy support without one-on-one work. Group coaching or training : Host paid workshops, masterminds or coaching sessions for multiple clients. This is a scalable way to share your expertise while earning more from a single session. Digital products and courses : Sell e-books, templates or online courses to create passive income. It’s a smart way to monetize your knowledge without direct client interaction though it takes upfront effort to create and market. Licensing and white-labeling : Develop frameworks, software or methodologies and license them to other businesses. This lets you earn from your intellectual property without being involved in every project. How to increase earnings as a consultant   Want to boost your consulting income? Start by targeting larger companies with bigger budgets. Sharpen your expertise to attract enterprise clients, network with decision-makers or partner as a subcontractor with established firms. Upskilling can also help—specialized certifications or industry-recognized courses can make you stand out and justify higher rates. Sharing your expertise through articles, webinars or speaking events positions you as an expert and helps you charge premium fees. Diversify your services. Switch to value-based pricing where clients pay for results, not hours. Add income streams like group coaching, courses or workshops. Referrals and testimonials can lead to better-paying gigs since warm leads often mean better opportunities. Lastly, strategic volunteering with nonprofits or startups can help you grow your network, break into new industries and land high-value clients. Tips for making money as a consultant Success as a consultant requires specific traits and skills. Expertise in your field, effective communication and adaptability to diverse client needs are crucial. Success also relies on good time management, self-discipline and the ability to build a strong professional network. To promote your consulting career effectively, ha ving consulting websites  showcasing your past projects and expertise is necessary. Showcasing your work on a dedicated platform or via an online portfolio  is crucial for attracting potential clients. Specializing in a consulting niche can be a game-changer, allowing you to focus on a specific area of expertise while making money as a freelancer . This specialization establishes authority, increasing the chances of finding targeted projects and commanding higher rates. Identifying a niche aligned with market demand and your passions is key for success in the freelance consulting landscape. Learn more: How to make a consulting website How to make money as a consultant FAQ Which type of consultants make the most money? Top-earning consultants are often found in management, IT, finance and healthcare consulting. Specializing in strategy, digital transformation, cybersecurity or AI tends to lead to higher rates because of the impact their work delivers. Using value-based pricing, performance-based contracts or retainers can also help boost earnings compared to hourly billing. How do I find freelance consulting gigs? Start by creating profiles on popular freelance consulting platforms such as Upwork, Freelancer and Fiverr. Networking on social media, particularly LinkedIn, can also uncover exciting opportunities. Additionally, reaching out directly to businesses and organizations can be effective. Can you make a lot of money as a consultant? Consultants can earn big by focusing on in-demand industries, positioning as experts and using scalable models like retainers, value-based pricing or digital products. With the right strategy, top consultants can hit six or seven figures a year. What should I charge for my freelance consulting services? Research industry standards and consider factors such as experience, niche and the scope of the project when setting your rates. How do I identify profitable freelance consulting niches? Identify niches aligned with your expertise, market demand and personal interests. Specializing in specific areas, such as marketing or IT consulting, can lead to higher-paying opportunities, especially if you become recognized as an expert in that niche. Can I make a full-time income from freelance consulting? Yes, many consultants successfully make a full-time income by securing consistent projects, long-term client relationships and retainer agreements. How do I ensure I get paid for my consulting work? Use clear contracts for every project, specify payment terms and consider using secure payment platforms. Building professional relationships and a strong online presence can also contribute to reliable payment for your consulting services. 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