Search Results

Turn your ideas into sales and start selling with Wix eCommerce→ Learning how to sell vintage clothing online starts with choosing your niche, sourcing quality stock and building an online store that reflects your brand's aesthetic. The secondhand fashion market is growing faster than traditional retail, making it one of the more accessible and low-cost ways to start an eCommerce business. Wix is an all-in-one eCommerce platform that supports physical products and specialized business models, all from a single backend. In this guide, we cover 11 steps to sell vintage clothing online, from researching your niche and sourcing inventory to building your store and marketing your products. TL;DR: how to sell vintage clothing online To sell vintage clothing online, you'll need to choose a niche, source and manage inventory, price competitively and build a store that reflects your brand. Wix supports high-performance eCommerce operations with AI product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows. Stage Steps Focus Plan Research, niche, brand, funding What to sell, who to sell to and how to fund it Source Sourcing, storage, pricing Where to find stock, how to store and price it Sell Photography, store, shipping How to present and deliver your products Grow Marketing SEO, social media and customer retention Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to sell vintage clothing online Research vintage clothing business ideas Choose your business niche Build your brand Fund your vintage clothing business Source your vintage clothing Store and manage your inventory Set your pricing Photograph your vintage stock Build your vintage online store Set up your shipping and packaging Market your vintage store 01. Research vintage clothing business ideas Before beginning your eCommerce journey and exploring how to start a clothing business, take some time to research vintage clothing, brainstorm clothing business ideas and clarify your vision for your ideal online vintage store. Decide what you’re going to sell, why you want to sell it, and create a plan for your vintage business. What is vintage? The words “vintage,” “antique” and “retro” are often used interchangeably, but there is a distinct difference. Let’s get some definitions out of the way: What is “vintage” clothing? Vintage” clothing is any garment between 20 and 100 years old. What is “antique” clothing? “Antique” clothing is any garment over 100 years old. These pieces are usually quite rare, delicate and may need specialist care and attention. What is “retro” clothing? Retro clothing is clothing produced today, or in the past 20 years, that consciously imitates vintage style. Why do people buy vintage? In this world of fast fashion, ubiquitous clothing trends and social media channels saturated with identikit shopping hauls, an increasing number of people are searching for ways to stand out from the crowd. Clothing is the ultimate way to express your personality without saying a word and, while it’s fun to experiment with fashion and embrace trends, many strive to be different. Vintage clothing is just that. It’s original, unique, and more often than not, it’s high quality and was made to last. Some pieces are in high demand because they represent a pivotal time in history: the mod miniskirts of the swinging ‘60s, the suede fringed jackets and psychedelic maxi dresses of the free-loving ‘70s, the flannel shirts and band tees of the ‘90s grunge era. There’s also an element of romance and intrigue in buying a vintage piece of clothing. It has a past and a story. Who was the person who originally wore the garment, and what was their life like? Aside from looking good, vintage appeals to shoppers who are looking to make more sustainable choices. We’ve come to understand the environmental impact of the fashion industry and are beginning to embrace sustainable alternatives, just as we’ve done with renewable energy, electric cars, and reusable coffee cups. Wearing vintage saves old clothing from the landfill, where many garments—particularly man-made fabrics—don’t break down. Learn more: eCommerce website examples eCommerce business ideas Business ideas 02. Choose your business niche You don’t need to choose a highly defined niche to be successful at selling vintage. You can sell a mix of styles from a range of decades and find a wide audience However, if you’re particularly passionate about a specific clothing style or era, consider taking a more focused approach with the following niches: A specific decade: If you have a passion and interest for a particular decade—the over-the-top glamour of the 1980s or the relaxed boho styles of the 1970s, for example—why not refine your focus. Use your knowledge to source great pieces and position yourself as a go-to online store for decade-specific clothing. Party dresses and occasion wear: If you’re drawn toward sequins, velvet or great tailoring, and you have little interest in casual clothing, consider specializing in the more glamorous side of vintage wear. You could even offer personalized online styling services for shoppers looking for style guidance ahead of a big event. Designer vintage with clothing rental options: Designer vintage clothing can often rise in value as it ages, making it a particularly lucrative business, providing you can source a regular supply of pieces. Your target audience will have a bigger budget, but you’ll also need to invest a lot of money to build up your inventory. Get more return on your investment by offering a clothing rental service, making designer vintage more accessible to all. Trend-led vintage: Fashion designs on today’s catwalks are frequently based on designs from decades gone by. Pay attention to the trends popping up at fashion shows, in the streets, and on social media, and source to meet that demand. Reworked and up cycled vintage clothing: Sellers in this niche frequently save vintage clothing and scraps from landfill. If you’re handy with a sewing machine and have creative ideas that’ll give tired vintage clothing a new lease on life, then this niche is for you. Casual and sportswear: The demand for casual clothing and sportswear is a trend that will endure, with many millennials now choosing vintage options over contemporary brands. Meet that need by sourcing fleeces, branded sweaters, t-shirts and jeans from vintage wholesalers around the world. Vintage by the kilo: Appeal to budget conscious shoppers by selling vintage clothing by weight rather than individual pricing. This way you’ll turn over low-cost stock quickly and your shoppers will get a bargain. Vintage bridal wear: Brides looking for a unique alternative to traditional wedding dresses will often seek out vintage styles. If you can handle the pressure of working in the wedding industry, then this might be the avenue for you. Being an excellent seamstress—or working with one—will give you an edge in this niche. Vintage jewelry and accessories: Selling accessories alongside clothing can be a great additional income stream for any vintage seller. Some sellers decide to focus solely on accessories, sourcing anything from handbags and shoes to Rolex watches and fine jewelry. Whichever accessories niche you choose, having in-depth knowledge within the field can give you a competitive edge. Dead stock vintage: On your sourcing journey, you might come across vintage garments—sometimes in bulk—that have never been worn and still have their original tags. Commonly known as dead stock, this is an appealing option for shoppers who want sustainable fashion options that haven’t been pre-worn. By the Moon Vintage, a Wix merchant, found its niche selling “premium romantic vintage.” Shoppers instantly get a feel for the store’s aesthetic from the font, the soft color palette of the home page, and of course the images—there are lots of natural fabrics, frills, lace and broderie anglaise shot in a beautiful warm light. In the blink of an eye, small details like these communicate exactly what we can expect from this store. 03. Build your clothing brand Once you’ve figured out the type of vintage you’re going to sell, you’ll need to find your target audience. Are they on Facebook, Instagram or TikTok? Start building your social presence and dedicate time to engage with a local and international community of vintage sellers and buyers. You could position yourself as a vintage expert, you could share insights into your personal collection, or share old-fashioned images that fit your vintage aesthetic. Once you’ve built up a following, use polls or Q&As to do some market research, offering a store gift voucher or discount for those who participate. Take some time to develop a brand ethos, clothing brand name and mission statement while starting your business. This can help guide your business in so many ways, from how you source stock to how you communicate with your customers. Why are you selling vintage clothing or accessories? Do you simply love the styles of a particular period? Do you hope to inspire others to embrace secondhand clothing? Or maybe you’re doing it purely for sustainability reasons. Why should shoppers choose your store? Think about your position in the market and what you want shoppers to gain from visiting your site and shopping with you. 04. Fund your vintage clothing business It’s entirely possible to start selling vintage on a very small budget. You can start by selling vintage clothing from your own wardrobe or someone else’s, reselling thrifted garments, or selling goods from a wholesale supplier with a low minimum order quantity. Having ready access to cash is preferable, so you’ll be able to source stock in bulk or buy a vintage bargain if one suddenly crosses your path. You’ll also need to set aside money for eCommerce business basics, like your online store, domain name, packaging, and any business licenses needed in your region. You can always bootstrap your business as it grows, reinvesting your money where it's needed as you make more sales, like buying more stock or renting a bigger studio space. If your savings aren’t enough for your business ambitions, look into getting a small business loan or acquiring an investor as a way to raise money for your business. Looking for a low cost investment clothing business option? Consider clothing dropshipping. 05. Source vintage clothing Sourcing vintage clothing is often shrouded in secrecy and something that successful vintage sellers keep firmly to themselves. Many sellers build relationships with suppliers in the hopes of getting first dibs when it comes to choosing stock. This tight-lipped tactic is understandable given the rapid growth in eCommerce, online marketplaces and resale shopping apps, and the fact we’re all so interconnected. Vintage sellers from around the world are also potentially your competition. While we can’t tell you exactly where to find the best vintage clothing in the world, we can give you a few pointers for sourcing it. Experiment with different sourcing methods and find out what’s best for your business. Here are some of the paths you can take: Thrift stores Thrifting is a practice that requires tons of patience. It also helps to have a good eye for vintage materials, styles, and labels, especially when searching through large volumes of clothing. While sourcing this way can be time-consuming, thrifting has plenty of benefits too: Low cost sourcing method Fast and easy way to build your inventory Hands-on approach (you can touch materials and check for damage) Finding items with high resale value Top tip: Do your research. Study vintage fashion trends and familiarize yourself with vintage brands and styles, so you’ll be able to distinguish vintage brands from contemporary or retro ones. Use online marketplaces like eBay, Wix eCommerce happens to have a native integration, or Etsy to familiarize yourself with vintage brand names. In the absence of a clearly identifiable vintage label, the material and cut can tell you so much. There are plenty of vintage fashion resources and forums online, too, if you need to delve a little deeper. Vintage wholesalers Many vintage sellers turn to wholesalers as a reliable way to source inventory, especially in large quantities. Vintage wholesalers have warehouses of vintage stock that have been processed, sorted and quality checked, so they’re ready for picking, packing and shipping. Here are some of the benefits of using a wholesale supplier: Access to wholesale pricing Access to a wide range of high quality vintage Source a large amount of stock quickly Great for businesses with a high stock turnover Opportunity to build beneficial business relationships A quick Google search for “vintage wholesalers” brings up almost 8 million search results. While it’s tempting to click on the first result on the first page and consider it a job well done, it’s best to dedicate some time to researching exactly what’s out there. What to look for in a vintage wholesaler: Positive reviews. What are other sellers saying about them? The option to buy in-person or via video handpick. Some wholesalers only sell bulk bales or choose garments on your behalf. A-grade stock. Do they sell other grades that may show signs of wear and damage? Premium branded clothing. Do they sell labels? Low minimum order quantity (MOQ). What’s the minimum threshold you’re required to spend? Product categories. Are you required to purchase from multiple categories? Location. How long will the shipment take, and will you have to incur customs charges importing stock? To retain full control over the quality and standard of your inventory, you’ll want to choose a vintage wholesaler with quality, A-grade stock that allows you to handpick garments—in person or over video call— to fit your store’s aesthetic. Buying bulk bales is more suited to stores selling by the pound or if you’re upcycling vintage garments in need of repair. Before booking a buying appointment, ask for their MOQ and see if it’s in line with your budget. Wholesalers have to ensure that their time spent with you isn’t time wasted, but many are happy to offer low MOQs to help startups get up and running. Be sure to check out their Ts and C’s too. Some wholesalers require you to commit to purchasing from multiple product categories, which might not suit your business model, for example, if you only specialize in party wear. Finally, it’s easy to overspend, especially if you visit a warehouse or buy through a video call and you keep finding garments you love, so set a budget and don’t get carried away. These are just some key considerations you’ll need to take into account, but ultimately your business model or niche will guide your choice of wholesaler. Top tip: Be aware of additional costs if your chosen wholesaler is overseas. Shipments crossing international borders can incur customs charges and taxes, which can vastly increase the cost of your shipment and impact your bottom line. eBay Sourcing via eBay is similar to thrifting—only virtually and potentially much more expensive. It requires time and patience, but once you understand how to use eBay well, you can make some amazing finds. Here are some reasons why eBay is a great place to find vintage. You can: Search and source very specific items Create alerts for specific items or brands Find vintage bargains Find rare or designer pieces Make offers or choose to bid via auction Reach out to the seller for more information or background story Once you’ve created an eBay account you can save items, make bids and create email alerts for product searches. eBay is a great resource for vintage sellers with a niche offering as you can use filters and keywords to narrow down your search by clothing style, decade or designer. Be prepared to scroll—a lot. Some people are unaware of the demand for the items they’re selling and might not include a brand name or era, so you’ll often need to scroll through product listings with a (metaphorical) fine toothed comb. But, you’ll be rewarded with vintage bargains. Top tip: If an auction is due to end late at night when you’re tucked up in bed, you have two options: 1. Set an alarm and get up to outbid the competition or 2. If you’re currently the winning bidder, add another bid entering the maximum you’re prepared to bid. That way, if bidding continues as you sleep, other bidders will be automatically outbid until it reaches your maximum bid. Additional ways to source vintage clothing: Estate sales In the U.S., estate sales are a popular way to source vintage clothing, jewelry or accessories. Some estates can be a veritable goldmine of vintage and draw visitors from far and wide. Be prepared to haggle if there’s something you really love. To learn about forthcoming estate sales in your areas, find estate sale auction houses that allow you to subscribe to their website for notifications. Auctions Auctions can be a great place to source rare or designer vintage items. Search online for auction houses running vintage clothing auctions and sign up for alerts. It’s worth noting that on top of your winning bid price you‘ll also have to pay a buyer’s fee and VAT so be sure to factor that into your budget. Flea markets Flea markets are an exciting place for vintage and antique fans and a prime place to source a vintage bargain. Some markets are famously large, with thousands of vendors. Vintage sellers with bigger budgets will often travel cross county and even overseas to visit these famous fleas. If this treasure hunt-like approach appeals to you, do the math to see if you can still make a profit once you factor in the cost of your buying trip. Collectors or family members Once you’ve built up a reputation as a vintage seller, you’ll find that people will approach you if they have vintage items to sell. They could be private collectors, someone in charge of handling an estate, or friends and family clearing out their wardrobes. Some sellers advertise that they buy or consign vintage items from the public. You could buy an item upfront and resell at a higher price point or consign an item, so that you only pay the item’s owner if the product sells. 06. Store and manage your inventory Vintage clothing needs to be handled with care. While some vintage items are delicate by their very nature, others become more delicate with age. To sell vintage clothes at their best, you should endeavor to clean and repair each item, so it’s free from smells, stains, visible damage and ready to wear. Here are some tips for cleaning vintage clothing: Check the care label. This should give you guidance on the best way to launder your clothes. If in doubt, take the fabric type into consideration and make an educated guess. Obey the rules. If something says dry-clean only or hand wash only, it’s best to do just that. Many vintage sellers have rendered something unsellable by trying to cut corners. Handwashing is your friend. Use soap flakes or a gentle detergent to wash the garment and rinse well. Research fabrics and cleaning methods. YouTube and Google are great resources if you’re prepared to tackle stains or age-related discoloration yourself. Use your bath. Baths are a great way to soak a large stained garment and give it the space it needs. Don’t be alarmed if the bathwater turns gray or black with dirt. It happens. Invest in a steamer. Steamers are a quick and easy wash to freshen up a delicate garment and remove wrinkles. Inspect each item thoroughly. Hold it up to the light and look for rips or moth holes—anything that might diminish its value. Check seams, zips, hemlines and buttons to find anything in need of repair. Use a specialist service. If the garment is particularly delicate or antique, consider getting it specially dry-cleaned. If it requires repairs, find a good tailor who you can work with regularly. Remember to incorporate these costs into the item’s retail price. Practice your sewing skills. Ideally, you don’t want to outsource every small repair. Buy a sewing kit or sewing machine and learn to master the basics. Tips for inventory management and clothing storage As you build your inventory, your house, garage, or studio space can quickly start to feel chaotic. Managing inventory is vital to staying organized as your vintage business grows. Use a spreadsheet to keep track of your stock and unit costs Record and label the size, material, brand name and measurements for each garment Manage inventory using your website’s dashboard tool Sort products on your website by categories and collections Make space for your stock and invest in storage if needed Store garments in a temperature controlled environment, away from direct sunlight, to protect clothes from damage Separate clothing by category and arrange by size or color for easy identification Hang garments using padded hangers to avoid damage, rusting or tears Use well labelled shelving or clear damp-proof containers for foldable items Use acid free tissue paper to protect delicate garments like beaded or sequined clothing 07. Set your pricing In a traditional retail model you would carry out a break even analysis taking all of your costs into account and use it to price your products. But when it comes to vintage many factors can influence the final cost. Before you set your prices, think of your target audience, their demographics, and what they’re willing to pay. Other factors to take into account include the garment’s rarity, age, brand name and current market value. Some vintage items are incredibly sought after, so it pays to use Google and other online marketplaces to research the going rate for pieces like yours. Whether your online store appeals to budget-conscious millennials or affluent forty somethings, you’ll build up a loyal following of regular shoppers if you can keep your garments within a consistent price range. 08. Photograph your vintage stock Regular online shoppers know that product photography can make or break their purchase decision. We need closeups, we want to know how something moves, and when it comes to clothing, ideally we want to see what it looks like on a real human being. Even if you only shoot flatlays or on a mannequin, you’ll win a browser’s trust by sharing detailed images so they know exactly what to expect from that old and preworn garment. Great photography can set you apart as a vintage seller, especially on social media where it’s all about aesthetics. You can take a creative approach, experimenting with colorful backgrounds and interesting locations or keep it clean and simple. Do what fits your store’s ethos. Photography can often be one of the most time-consuming parts of being a vintage seller—you need to style clothing, take garments on and off, find good lighting, nail the right poses, get multiple shots of different angles, edit and resize—so you have to embrace the process or hire someone who’ll do it for you. What you need to get started: Smartphone with high-resolution camera Or a DSLR camera Tripod Bluetooth remote control camera shutter Simple lighting kit Seamless photo studio backdrop Photo-editing app Top tips for photographing vintage clothing Decide on your photography’s look and feel: Are you going to shoot on a model, a mannequin or on a hanger? Will you use a plain backdrop, your back garden or a special location like a busy street or vibrant mural. Do you want serious fashion imagery that emulates brands like Zara or H&M, or do you want to use fun and quirky photography? Great photography doesn’t have to be complicated. It’s all about the product. Plan your photoshoots: Pick the items you want to shoot and set aside the clothes and accessories you’ll need to complete each look. If shooting on location, you’ll have to be more prepared than if shooting at home or in your studio. It’s always best to shoot in batches—that way you can get a large amount of inventory done at once. Ahead of shoot day, ensure your items are clean, steamed and ready to go. If using a model or outsourcing photography, you’ll need to be comfortable creating briefs and giving directions, so everyone else has a clear picture of what you want. No budget, no problem: You can still take great photos—and film quality videos—as long as you have a smartphone that shoots in high resolution. If you’re shooting alone, selfie mode and a self-timer will be your best friend. If you can’t afford a tripod, get creative and find things to balance your phone on. (Masking tape it to the wall if you must.) And if you don’t have a lighting kit, shoot outside in daylight and use nature as your backdrop. Set up your studio: Whether you’re shooting in a large studio or a small corner of your bedroom, set up a space for your photoshoot. Position your tripod, use studio lighting if natural lighting isn’t available, get your background on point and line up the items to be photographed. Use apps and gadgets: If shooting on a DSLR camera, you can probably install an app that connects your phone to your camera. This is a great way to control the camera shutter if shooting alone. You can also use these apps to view images without having to look at the camera and instantly sync the ones you like to your phone memory. Use editing apps to crop and filter images, but, go easy. As tempting as it can be to turn up that warmth or highlight filter, you still want to accurately represent the product for sale. If you plan to shoot solo, use a remote-controlled camera shutter to make the process easier. This handy gadget syncs to your phone or camera shutter via Bluetooth and fits nicely in the palm of your hand, so it won’t ruin your shots. Use video to show movement: Is that leather jacket shiny or matte? Does that skirt swish or stay rigid? Your photography might grab a browser’s attention, but showing how a garment moves on a real person, can help seal the deal. Get those angles: What does the front, back, arm and collar of that jacket look like? Shoppers want to see every angle, so they can envision how it’ll be on them. Show the flaws: The majority of people buying vintage expect to see signs of wear. In order to become a trusted seller, be open about these imperfections. If there’s a stain that just won’t come out, a broken button, or a small pull in a wool jumper, take a photo so buyers know what to expect. Shoot the label: Vintage shoppers love a good label with the brand's logo and place of manufacture on it. It might even seal the deal on that sale. Sharing labels can also help when it comes to knowledge sharing in the vintage community. 09. Build your vintage online store Here comes the fun part: building an online store that represents the vintage vibe you want to portray. To make life easier, choose an all-in-one platform like Wix eCommerce that comes equipped with all the tools and features you need to start, run and grow a successful business. Design your storefront Just as you’d choose a style to set the tone when decorating a brick-and-mortar store, you should do the same with your online store. Consider your target audience and what they’ll want to see and experience as they shop. Will they enjoy colorful pages and quirky fonts, or calming neutral tones and clean lines? What will best showcase your store’s personality and products, and give users the best browsing experience? Choose a designer-made fashion and clothing template to suit your style, customize it to make it your own and optimize for mobile shoppers. Feeling creative? Build your own store from scratch without a template. Or if you’d rather leave things to a professional, hire a designer to build one for you. Use a resource like Wix Marketplace to connect you with a Partner. You can even use a logo maker to build a logo in minutes. Even better, use an industry-specific one—in this case, a clothing logo maker—to give you inspiration and create the logo that represents your brand. Choose a business name Naming your business is a big deal. This is the name you’ll see everywhere—on your logo, packaging, website domain, social. It’s the name you’ll say and hear people say time and time again, so ideally you’ll want to choose a name you’re proud of. Some people have a name for their business before they've even formed a solid idea, but if that's not you there are plenty of ways to find a great name. Research people, song lyrics and pop culture from decades gone by to inspire you, have a brainstorming session with friends and family, or use the Wix business name generator. Before making the final decision, check if the domain name is available—Wix allows you to register a domain name with a Premium plan—and search on Google and social media to assess the uniqueness of your chosen name. Build your inventory Use your site editor to create product pages for each clothing category and add filter options, so shoppers can easily narrow down their search. Add products to your online store via your dashboard. You can do this one by one or use a Wix CSV template to import multiple products at once. Use detailed descriptions and at least 3-5 clear images, organize products by collection, and track your inventory as it’s likely you’ll only have one of each product. You can use the Wix app to quickly upload product images from your phone or import photos via Google, Facebook, Instagram, and many more options. Tell your story Build a connection with your followers with an “About Me” or “About Us” page that tells the story of your business and how it came to be. Share information on the styles you sell and why you’re so passionate about vintage. Write product descriptions You don’t need to channel Shakespeare to write a great product description. While a bit of personality is good, the main thing is to provide as much detail as possible to reduce the chance of returns or unnecessary customer queries: Describe the garment in terms of color, style, decade, and material Include measurements and sizing details (vintage sizing is smaller than modern sizing, so adding bust, waist and hip measurements in centimeters or inches will give online buyers a more accurate size guide) Research the brand or label and mention why it’s desirable Consider rating the quality and condition of your garment Add care details and instructions Mention any damage or age related flaws Consider SEO keywords that will boost organic traffic Create an FAQ page Preempt customer queries by adding an FAQ page to your online store. Provide answers to common questions people have when buying vintage and secondhand clothing. Due to the sizing differences between vintage and modern clothing, you might also want to provide a sizing guide to help shoppers take their measurements. Create your shipping and return policy Will you accept returns and if so, what are the criteria? How will you deal with unhappy customers? Will you ship overseas? Look at other similar vintage sellers to see how they operate and weigh up what’s best for your business. Shoppers can be put off by stores who don't accept returns. However, if you decide to have one, you need to ensure it won’t have a negative impact on your profits, especially when starting out. Learn how to write your eCommerce return policy for your online store. Create a member’s area Build up your customer base and reward loyalty using an app like Wix Members Area. Make it enticing to become a store member by offering exclusive access to new collections and special discounts. Connect to a payment provider Start getting paid for all your hard work. Accept multiple payment methods from leading debit/credit card brands and online payment providers. If you’re selling high value items, add buy now pay later options to help shoppers spread the cost and make affordable payments over time. Go global The world is your oyster. If you plan to ship internationally, translate your store into other languages using an app like Wix Multilingual and add and set up a currency converter so that your customers around the world can view prices in their local currencies. Research international shipping costs and provide various options for overseas shoppers. Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. Add an additional sales channel Boost your sales by up to 21 percent by adding another marketplace that’s popular among vintage shoppers, like Etsy or eBay. Additional marketplace sales helps you reach a wider audience of shoppers who might not have found you organically. Learn more: How to sell on eBay Go live Is it time for the big reveal? Create excitement with a “Coming Soon” landing page and tease followers on social with glimpses of your stock and new online store. Once you go live and start selling, be consistent with adding new stock—be it daily, weekly or monthly, so loyal shoppers will always have a reason to come back to your store. Learn more: How to make money online How to create a website from scratch 10. Set up your shipping and packaging Once you sell a garment, you’ll need to package and ship it to your customer. Vintage shoppers, especially those who’ve chosen vintage for sustainable reasons, will be conscious of packaging waste, so keep packaging minimal and look for compostable or recyclable options. Why not go the extra mile and offer carbon offsets on each purchase? Shipping costs can often be a barrier to closing a sale. Offering free shipping is a great way to encourage sales. It can also increase your average order value (AOV) as shoppers are likely to spend more to reach a free shipping quota. In fact, Wix stores that offer free shipping have an 18% higher AOV. Understandably, free shipping isn't always an option for startup businesses on tight budgets. You can get around this by incorporating your shipping costs into your final product price, offering local pick up, or finding the best shipping provider to keep costs as low as possible. 11. Market your vintage store Once your online store is live, you just need shoppers to find it. Use the following tools to tell the world about your vintage business: SEO: Boost your store’s organic traffic and improve your search engine ranking by optimizing your website for SEO. Think of the keywords and search terms potential shoppers will be looking for and build your content around that. Social media: Connect your online store to your social media channels and post regularly. Devote your time and effort to the channels used by your audience. Try out each channel's various features, like Reels, IGTV and don’t be afraid to jump on a TikTok video trend. If you create something that’s a hit, you could reach hundreds of thousands of potential shoppers in a matter of minutes. Seek out potential influencers or vintage wearers you could collaborate with. If you have a Facebook Business Page you can add your store catalog and, once you get approved for shopping, sell products directly through your Facebook and Instagram. Email marketing: Use your online store’s integrated email marketing tools to boost traffic and increase sales. With the right email marketing tools, you'll be able to send out regular marketing campaigns and set up automations to thank customers or give them a nudge if they abandon their cart. Follow up with customers post purchase to see if they have any feedback. Live chat: Convert more sales by installing a live chat feature that helps you instantly respond to customer queries. Wix stores that offer live chat have 8-12 times higher revenue. Reward customer loyalty: Reward loyal shoppers and keep them coming back by sending discount codes to subscribers, running limited time flash sales and integrating with third party customer loyalty apps like Smile that allow members to accrue points. Learn more: How to sell furniture online Now that you know how to start an online store that sells vintage garments, build an online store with a fashion-focused template. How to sell vintage clothing online FAQ How do I start selling vintage clothing online? Start by choosing a niche, sourcing inventory through thrift stores, wholesalers or eBay, and building an online store that reflects your brand's aesthetic. Set competitive prices based on the garment's age, brand and condition, then market through social media and SEO to drive traffic. How much does it cost to start an online vintage clothing business? You can start with minimal investment by selling from your own wardrobe or sourcing from thrift stores. Core costs include your online store, domain name and packaging. As your business grows, you can reinvest profits into larger inventory orders or studio space. What vintage clothing sells best online? Categories with the strongest demand include casualwear and sportswear, designer vintage, party and occasion wear and accessories like handbags and jewelry. Items from recognizable decades or brands tend to command higher prices and sell faster.

Turn your ideas into sales and start selling with Wix eCommerce→ The best Amazon alternatives give sellers more control over branding, lower fees and access to niche audiences that Amazon doesn't always serve well. Diversifying beyond Amazon reduces over-reliance on a single channel and gives your business more flexibility as marketplace costs and competition continue to rise. Wix eCommerce supports omnichannel selling across marketplaces, social platforms and in-person sales from one platform. In this guide, we cover seven Amazon alternatives worth considering, from established marketplaces to owning your own online store. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Learn more: How much does it cost to sell on Amazon 7 Amazon alternatives to consider Wix for eCommerce eBay Walmart Marketplace Target Plus Etsy Bonanza Newegg 01. Wix for eCommerce It’s not uncommon for merchants to look outside of Amazon seeking a channel that gives them more control and ownership over the customer experience. An online store gives you just that. By launching your own online store, you can freely list as many products as you want, set the terms and conditions for running your business, and design your store exactly as you envision it to be. Moreover, you can regain ownership over your customer data—a crucial ingredient for personalizing ads or other marketing efforts that build customer loyalty. Of course, when it comes to building your online store, we’re partial to Wix for eCommerce. Wix makes it simple for you to launch your storefront, letting you choose the look, feel, and branding of your business and your products—no coding knowledge required. Wix integrates eCommerce stores with Amazon, eBay and Google marketplaces, making it easy to manage all your sales channels from one place. Read Also: How to start a business, How to sell products on Wix? Wix also offers baked-in tools for multichannel inventory management, dropshipping, marketing automation, and more. Wix is compatible with hundreds of other third-party apps, letting you create an experience that’s entirely your own. Explore all of Wix’s eCommerce features. Price: Business and eCommerce plans beginning at $27/month, plus processing fees when you use Wix Payments Best for: Owners of any size eCommerce company who want more control over the user experience, branding, and customer data Pros: 100% control over your branding, marketing, and customer analytics 500+ mobile-responsive and ready-made store templates Streamlined inventory management, catalog management, and payments Marketing and automation tools to help you reach your customers Multichannel and global expansion features (including direct integrations with Amazon, eBay, and others) Free 14-day trial Cons: You will need a paid subscription to unlock certain eCommerce features 02. eBay With 159 million active users, eBay is the second most popular online marketplace in the U.S. behind Amazon. Over the years, it has shed its skin as a virtual auction house (88% of items on eBay are now fixed “buy it now” prices) and has attracted brands like Bose, KitchenAid, and Dyson that sell new or refurbished items directly on the platform. Today, eBay offers products in dozens of categories, including car parts, electronics, and apparel. Because it has roughly half the number of active users as Amazon, eBay offers greater visibility for merchants on its marketplace. Read more: How to sell on eBay Relative to Amazon, eBay arguably offers much more flexibility in how you showcase your products. You can customize your listings for each product, and tailor your shipping and return policies as needed. (By contrast, on Amazon, you’re forced to compete for the buy box on any product that’s sold by other resellers, and must often conform to Amazon’s FBA policies to remain competitive.) Price: Final value fees range from 12.9% to 15% on average, $0.35 insertion fees, and optional store subscriptions starting at $4.95/month Best for: Business owners seeking reach the ‘value seeker’ of ‘enthusiast buyer’—consumers who care more about the value and uniqueness of the product that they’re getting than convenience Pros: Millions of unique visitors each month Cheaper fees compared to Amazon, which may increase your profit margins Greater flexibility in how you price your products and manage your store More control over product listings, shipping, and return policies Ready-made integration with Wix for eCommerce Cons: Monthly subscription is required to open an eBay store Fees can increase after you exceed monthly insertion and final value fee thresholds Shoppers on eBay may be looking for a bargain 03. Walmart Marketplace While Amazon may have taken the internet by storm, Walmart remains the largest retailer in the world. But these days, the retailer is gunning hard for Amazon’s title by investing heavily in its online marketplace. Walmart Marketplace is growing in popularity among sellers for many valid reasons. For one, it links your brand with the biggest name in retail. For another, it features a very simple fee approach; you only get charged when you make a sale. (That said, recent reports have noted a drastic uptick in the number of products sold or fulfilled by Walmart, similar to FBA’s influence over product rankings.) And perhaps the most enticing perk: the marketplace is far less crowded, giving merchants a greater chance at getting seen by Walmart’s loyal shoppers. Price: Referral fees range from 8% to 15% on average, and optional Walmart Fulfillment Services (WFS) Best for: eCommerce business owners who already have an online store or sell on another channel and want to expand their brand’s profile Pros: Millions of unique visitors each month Simple fee approach (no monthly subscription or listing fees required) Association with Walmart’s massive brand, which could have a halo effect on your products End-to-end fulfillment services via WFS Less competition, partially due to Walmart’s desire to enforce quality over quantity Cons: Walmart Marketplace customers may be price-sensitive Newer, less mature seller platform than Amazon’s 04. Target Plus One of Walmart’s biggest brick-and-mortar competitors is starting to make headway with an online marketplace all its own. Launched in 2019, Target Plus is currently invitation-only, though it plans to accept partner applications in the future. Right now, about 450 third-party sellers are active on Target Plus, and only about a dozen are asked to join every month. So, while there’s no easy way to throw your hat in the ring, it’s still worth noting that in general, the brand is looking to add companies with an established online presence, high-quality products, and exceptional customer service. If you do get approached, Target Plus offers the opportunity to sell across a wide range of product categories, including beauty, toys, home decor, and grocery. Similar to Walmart Marketplace, Target Plus only charges you when someone makes a purchase. The brand also favors merchants who ship their products to their customers promptly. Price: Referral fees range from 5% to 15% on average Best for: Experienced eCommerce brands with a proven track record of excellence Pros: Strong connection with a beloved brand that earns more than 224 million monthly visits to its website Simple fee approach (no monthly subscription or listing fees required) With fewer than 500 third-party merchants on board, your products have an excellent chance of standing out Cons: It’s exclusive—you must be invited to sell on the marketplace No fulfillment program—it’s up to you to store and ship your products to your customers 05. Etsy Niche marketplaces come with a built-in advantage. If you sell in a category that they specialize in, you can tap into an audience that’s already interested in your product. And when it comes to niche marketplaces, Etsy sits near the top. With spectacular growth over the past three years, Etsy now flaunts 96.3 million active buyers, making it a great Amazon alternative for makers who create printable arts, crafts, or other unique goods. Etsy has differentiated itself as a community that supports small businesses, commits itself to sustainability goals, and supports independent creators. They’ve also invested heavily in online and offline marketing, helping to expand the potential audience for its creators’ products. Learn more about how to sell on Etsy. Price: $0.20 listing fee, 6.5% transaction fee, and optional Etsy Plus subscription of $10/month Best for: Small-to-midsize eCommerce sellers who specialize in vintage, unique, handmade, or custom products and gifts Pros: Niche audience interested in finding unique or handcrafted items An easy starter channel for new entrants into the eCommerce space Shoppers and creators alike know the Etsy name and trust the platform Competitive pricing (although Etsy took some lumps for raising its seller fees recently, its 6.5% commission is less than those of larger marketplaces) Cons: Rising competition, with some makers reporting that it’s harder to stand out on Etsy now as the number of sellers continues to increase You will need to offer free shipping on U.S. orders for your products to rank high in search results 06. Bonanza Bonanza has emerged as a small but mighty marketplace, at least in the eyes of eCommerce sellers. Bonanza has about 40,000 active sellers, many of whom are drawn to its community-oriented format. The company boasts that it’s EcommerceBytes’ Sellers Choice for most recommended marketplace, thanks to its ease of use, support, and large affiliate network. Having built its reputation on offering bespoke products, Bonanza’s tagline is “everything but the ordinary.” But today, the marketplace features multiple categories, including home, beauty, collectibles, jewelry, and handbags. One of Bonanza’s strongest selling points among sellers is that it offers super-cheap fees. You only get charged when you sell a product, and that fee (called a “final value fee”) is just 3.5% for products sold under $1,000—far less of a cut than fees charged by Amazon and other third-party marketplaces. You can start by setting up a virtual “booth” on Bonanza for free. Alternatively, you can pay for a monthly membership fee to enjoy additional benefits, like advanced analytics, shipping labels, and a slight discount on transaction fees. Price: Final value fees of 3.5% + $0.25 for Bonanza Booth sales, and (optional) membership plans starting at $25/month Best for: Small-to-midsize eCommerce sellers looking to expand their multichannel selling strategies Pros: Low final value fees, allowing you to save roughly 50% in fees than on other marketplaces No required monthly subscription fee or listing fees Advertising options connected with Google Shopping and Bing Ads Free marketing and analytics tools to help you maximize your customer data Cons: Smaller audience, with a little more than 3 million people visiting Bonanza each month Less customization over your online “booth” compared to an online store Limited payment options (sellers must have a PayPal account) 07. Newegg Newegg made its name in the marketplace world as a leading destination for computer parts, laptops, and gaming systems. In recent years, Newegg has expanded its category assortment to include items like sporting goods, office supplies, and home security systems. Newegg currently has more than 13,000 active sellers. While Newegg’s audience is smaller than other marketplaces, averaging about 18 million website visits a month, its shoppers have a vested interest in all things tech. They trust Newegg as a place to find quality products at a competitive price. To sell on Newegg, you will have to complete an online questionnaire and receive approval. Price: Commission fees range from 8% to 12%, and optional monthly subscription starts at $29.95 Best for: Small-to-midsize eCommerce merchants that sell PC accessories and other tech products Pros: Niche audience with a strong interest in tech Curated, subscription-based marketing programs that let you purchase email, social media, online advertising, and video promotions Multichannel fulfillment service available with a subscription plan Cons: Limited features with free plan (to achieve maximum benefit on Newegg, you’ll need a Professional or Elite membership) Similar commission fees as larger marketplaces like Amazon and Walmart Marketplace There’s no denying that Amazon is a powerful sales channel, but if you’re looking to build a long-term, defensible brand, it’s wise to explore Amazon alternatives, too. You can also explore how to sell on Facebook Marketplace if you're still looking. Be selective in the channels you choose. Find ones that resonate with your target buyers, and start experimenting with ways to make your brand stand out. Alternatives to selling on Amazon FAQ What’s better than selling on Amazon? Running your own online store gives you full control—no high fees or sudden rule changes, just your brand your way. If you prefer marketplaces, niche platforms for handmade goods, vintage finds or specialty items usually have less competition and more loyal buyers. Is it still a good idea to sell on Amazon? Selling on Amazon is still a great option if you want access to millions of shoppers and a smooth fulfillment system. But high fees, intense competition and shifting policies can make it tricky. It works best when paired with other sales channels to avoid relying too much on one platform.

Turn your ideas into sales and start selling with Wix eCommerce→ Online marketplaces are platforms that connect sellers with large, established audiences across categories, regions and buying behaviors. For businesses that create an online store, adding a marketplace can increase revenue and reduce customer acquisition costs compared to running paid ads alone. Wix eCommerce supports omnichannel selling across marketplaces, social platforms and in-person sales from one platform. In this guide, we cover what online marketplaces are, why they matter and how to build a strategy that works for your business. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Learn more: How to sell online Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What are online marketplaces? Regardless of their format or revenue model, online marketplaces typically offer: A single platform used by multiple sellers. Web hosting, transaction processing, and maintenance of the overall website interface. Depending on the platform, fulfillment services may also be on offer for additional fees. While this definition covers the basics, these days the lines are blurring. Search engine shopping destinations, like Google Shopping, display products from multiple sellers like a marketplace—but traditionally shoppers linked back to retailer sites to learn more and buy. For a more in-depth look at multichannel retailing, check out our guide. Now Google is offering its own payment functionality, edging closer to a true marketplace. Similarly, social networks have long featured product listings linked to eCommerce websites in paid advertising—but Facebook, Instagram, Pinterest, Youtube and even TikTok now support transactions within their environments, blending with marketplaces to create new social commerce platforms and experiences (see our guides on how to sell on Facebook Marketplace and how to sell on Youtube). Did you know? Wix makes it simple for growing businesses to sell anywhere: online, on social channels, marketplaces or in person. Stores can reach customers globally with automatic translations, multi-currency payments and automated tax calculations. Merchants can connect to major marketplaces like Amazon, eBay and Google, sell directly on TikTok and Instagram or even launch a branded mobile app for iOS and Android to engage shoppers on the go. For businesses with a physical presence, Wix integrates fully with point-of-sale systems, making it easy to manage both online and offline sales from one platform. Learn more: Amazon alternatives Why sell on an online marketplace? Marketplaces are potentially beneficial for your business because: People use online marketplaces. The convenience of conducting a single transaction for a wide selection of items from multiple sellers is appealing. The marketplace maintains the infrastructure. You get the use of an eCommerce site that has been developed and honed by someone else, enabling you to focus on your core business. Online marketplaces have international exposure. Many of the world’s most popular marketplaces serve audiences abroad, giving you a headache-free way to gain exposure across borders. While Amazon is strong in multiple regions, there are also regional players such as Mercado Libre in Latin America and Rakuten in Japan. Niche marketplaces attract targeted audiences. The explosion in online marketplaces means there are destinations for practically every type of niche interest, from high fashion to pet items to sustainable goods. If you find the right niche market, you can expose your products to many customers who are looking for what you have to sell. Leading online marketplaces While some of the best-known online selling sites are run by the biggest names in retail, others are unaffiliated with established brands. Among the top marketplace destinations. Amazon The majority of goods sold on Amazon are from marketplace sellers in a wide array of categories, from beauty to electronics. Amazon is both a seller and a platform—that is, items from third-party retailers are featured alongside products Amazon sells itself. Those who are interested in learning how to sell on Amazon can use Wix eCommerce’s native functionally to set up an Amazon shop. Walmart Marketplace Launched in 2009 (partially to compete with Amazon), Walmart’s marketplace now claims more than 100,000 sellers, helping fuel double-digit eCommerce growth for the retail giant since the pandemic. After their application is approved, marketplace sellers can offer goods alongside products that are sold in Walmart stores. eBay Originally known as an online auction site for individuals to sell their used goods, eBay is now a popular platform for brands, with the majority of items selling for a fixed price using the “Buy It Now” option. eBay boasts more than 152 million buyers, with roughly half based in the United States. Selling on eBay is included as a native sales channel within Wix eCommerce. Niche online marketplaces While the biggest online marketplaces offer robust platforms and mass audiences, it can be easy to get lost in the crowd—making more focused niche sites an attractive alternative. These destinations are popular with consumers, with 42% of them having bought from a niche marketplace in 2021. Among the top destinations: Etsy While Etsy sells a wide variety of merchandise—from 3D-printed knickknacks to colorful cloth face masks—the universal emphasis is on handcrafted items from small sellers. This gives it a niche appeal, despite having generated more than $330 million in quarterly sales at a scorching annual growth rate of 19%. Learn how to sell on Etsy. Wayfair Specializing in “home wares” from kitchen tools to bedding, Wayfair boasts more than 20 million customers and 12,000 suppliers. A careful seller selection process and thoughtful curation make Wayfair the top online destination for furniture in the United States. Newegg Since its launch in 2011, this tech-focused marketplace has grown to more than 40 million customers, who use the site to find electronics, entertainment media, games, and more. ASOS The British apparel retailer has expanded its offerings through a curated global marketplace featuring more than 800 independent designers and sellers of vintage items. It’s among the top fashion marketplaces in a crowded field. Online marketplace trends Marketplaces aren’t just beneficial because they introduce your brand to new audiences. They’re also important to retailers who want to stay agile in a constantly-shifting eCommerce environment. Here are some leading trends that dovetail with marketplace initiatives: More variety, more agility The top 100 marketplaces generated more than $2 trillion in sales in 2020—a number likely to get more marketplace operators to enter the fray. Sellers are already bullish, with 53% of brands saying that online marketplaces offer their best opportunity for growth. Marketplaces give merchants the ability to quickly realign with customers’ changing priorities, without significant overhead—a must-have heading into another year of uncertainty and changing conditions. Cryptocurrency and new payment methods soar In addition to credit cards and digital wallets, you should expect an increasing number of online marketplaces to allow payment in cryptocurrency, which is rising steeply in popularity. Paypal and other platforms already accept cryptocurrency, so if it’s a priority for your audience, partnering with a marketplace that enables payment in coins can help attract potential customers. Similarly, marketplaces may offer “buy now, pay later” and other payment options that might be cumbersome for you to offer individually. When it comes to resale, consumers want authentication Interest in buying resale goods is at an all-time high, with second-hand site thredUP estimating that purchases of second-hand goods will double by 2025. Marketplaces can help capitalize on this trend by providing an outlet for offering refurbished or returned merchandise at a discount, without eroding core brand pricing. At the same time, shoppers want their resale finds to be in good condition and authentic, requiring certification prior to resale. Online marketplaces have long grappled with issues surrounding counterfeiting, and newly minted standards can help bolster credibility. Selecting the right online marketplace strategy The options for selling on online marketplaces are nearly endless. But to maximize the benefits—both now and in the future—a sound marketplace strategy is a must. Here's a quick checklist to get you started. 01. Decide where you are going to sell Existing and potential customers can help focus your marketplace selections. You can also scout competitor marketplace listings to get an idea of popular destinations in your product category. 02. Understand the tradeoffs for each marketplace While marketplaces have much to offer, they bring their own challenges. Before formulating your product selection and pricing, be sure you understand: Popularity vs. competition. The biggest online marketplaces attract many shoppers, but they also have many sellers on the platform. This means you may not automatically achieve more visibility, and may even need to undertake added expenses like paid listings to win new business. Marketplace operator as ally vs. rival. Some online marketplaces not only stock items for sale, but they manufacture their own private-label goods, creating a potential conflict of interest with third-party sellers. Amazon has drawn criticism for copying marketplace best-sellers and offering the new products via private label. This makes owning and retaining your own eCommerce real estate, like a Wix online store, incredibly important. New revenue vs. new customers. Marketplace operators typically “own” the data of customers buying through their platforms—so while you may gain visibility and income, you may not have the opportunity to establish customer relationships. Base costs vs. add-ons. Marketplace fees vary for using the platform to list products: Amazon offers a monthly subscription option or a per-item fee charged up front, while Walmart charges a percentage of each sale. Other costs may accrue. Amazon’s algorithm prioritizes merchants using its fulfillment service, for example—meaning merchants must weigh those additional costs against the benefits of better visibility. 03. Pick products and set pricing With your true costs in hand, you can select which products you’ll sell and at what cost. Established best-sellers (products that align with popular categories) and unique gifts or sets are among the items to consider; the goal is to present offerings that are unique, without being so unusual as to be rarely searched and seen. 04. Create a rich product feed Each marketplace has its own parameters for how product images and text will be displayed. Carefully create your own product feed to take advantage of all the marketplace platform’s features. 05. Set and test your fulfillment process Larger marketplace platforms offer fulfillment services at an additional cost, which can be especially beneficial if your customers expect swifter delivery than you can manage independently. Fulfillment speed is often one of the criteria marketplace algorithms use to determine which listings earn more visibility, so be sure to test thoroughly whichever process you establish. 06. Ramp up customer service Most platforms monitor marketplace sellers’ response times to customer service questions and complaints, so give them prompt attention. 07. Execute, monitor and adjust Once you’ve launched your marketplace offerings, keep a close eye on sales, ad spending, and customer service, and use built-in reporting tools to track performance. Tweak product assortments, prices, or shipping options as needed—and always conduct a comprehensive review prior to big events, such as the peak holiday season. Read also: How to build a marketplace website

Turn your ideas into sales and start selling with Wix eCommerce→ The best online selling sites give you access to buyers you wouldn't reach on your own, each with different audiences, fee structures and selling formats. Choosing the right platform can directly impact your margins, discoverability and long-term growth, so it's worth understanding what each one offers before committing. Wix Commerce supports omnichannel selling across marketplaces, social platforms and in-person sales, making it easy to sell online from one platform. In this guide, we break down 14 of the best online selling sites, covering costs, key features and which types of sellers each platform suits best. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Build your online store with Wix and start selling today. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. 14 best online selling websites While starting your own website offers the allure of personal touch and cutting out the middlemen, we get it: it might be a tad more effort than you're ready for right now. You might need time to learn how to make a website and which is the best eCommerce platform to sell your items on. Leaning towards using an established platform to sell products instead? We've curated a list of the best places to sell your stuff online, each with its unique strengths and audiences. Ruby lane Nextdoor Craigslist Facebook Marketplace Decluttr Poshmark Swappa Chairish Etsy Bonanza VarageSale eBay Amazon Wish 01. Ruby Lane: The go-to marketplace for vintage and antiques Ruby Lane is a go-to online marketplace for people passionate about antiques, vintage collectibles, fine art and jewelry. This platform has carved a niche by emphasizing high-end antiques and vintage treasures, connecting sellers to a community that values history and craftsmanship. Using Ruby Lane is simple thanks to its user-friendly interface, making listing items straightforward. It's more than just a place to make sales; it's a community where people share a love for the stories and value behind each piece. A big plus is that there are no initial listing fees, so sellers can dive right in without upfront costs. Key features of Ruby Lane A special spot on the web for antiques, vintage goods, collectibles and fine art No need to pay when you list, making it great for new sellers Set your own prices and even accept offers if you like Get your items noticed more with potential homepage features Fees Zero setup and listing fees $25 monthly maintenance fee (waived if you add 15 items or more each month) Service fee around 9.9% of sales (sales tax not included) Learn more: How to sell crafts online 02. Nextdoor: Connecting local communities for buying and selling Nextdoor connects you with neighbors—not strangers—turning local sales into quick and safe transactions. Just sign up, verify your address and you're ready to roll. But Nextdoor isn't just about sales. It's also your local bulletin for news, events and community discussions. In short, it turns your neighborhood into a tighter-knit community. Key features of Nextdoor Sell and chat with verified neighbors, ensuring a trustworthy community Keep up with local news, events and services Everyone's address is confirmed for a safer, more secure experience Fees Nextdoor is entirely free to use as long as you verify your address 03. Craigslist: The classic classifieds platform Craigslist has stood the test of time thanks to its simple design and local focus. It strips away any unnecessary bells and whistles, making it easy for users to list a variety of items without getting bogged down in complex features. But like Nextdoor, Craigslist isn't just a marketplace; it's a community hub. You're not lost in global listings, but rooted in local transactions. This makes it easier to sell items, especially the bulky ones where shipping is a hassle. Key features of Craigslist Straightforward and easy-to-use interface Wide-ranging categories for listings, accommodating everything from vintage goods to real estate Optional anonymous postings Facilitates direct buyer-seller interactions Fees Most listings are free, though certain categories or postings in specific cities may incur charges 04. Facebook Marketplace: Local buying and selling platform Outside of cat memes and your friends' latest updates, Facebook carved a new niche for itself for local sales. What makes Facebook Marketplace valuable is that it's a local community hub integrated directly into Facebook. This unique setup builds trust among buyers and sellers through mutual connections. It also lets Wix merchants connect to the platform through their online store via Wix's multichannel sales interface. You can read more in our guide on how to sell on Facebook Marketplace. Key features of Facebook Marketplace Smooth integration with Wix online stores, allowing you to expand your reach Diverse product listings with support for up to 10 photos plus a video, enhancing buyer engagement Direct buyer-seller communication via Facebook Messenger for swift negotiations and transactions Fees For those onboarded via Commerce Manager or other third-party platforms, Facebook charges a processing fee of 2.9% for card and Shop Pay transactions, and 3.49% for PayPal transactions 05. Decluttr: easy way to sell used tech and media Looking to turn your old tech gadgets, CDs, DVDs, games or books into cash without the fuss? Decluttr might be just what you need. Unlike other online selling sites, you don't have to deal with listings or haggling with buyers. Decluttr buys your items directly, making the process super simple and fast. It's a great fit for anyone who wants to sell things online quickly. Just scan the barcode and you're on your way to getting paid. Plus, if you're worried about wiping your personal data from your gadgets, Decluttr takes care of that for free, giving you one less thing to worry about. Key features of Decluttr No need to deal with buyers—Decluttr buys directly from you Quick price quotes with a simple barcode scan Specializes in tech and media items, so you know you're dealing with experts Free data deletion for your gadgets, keeping your private info safe Fees No fees to list or sell, since Decluttr is buying from you The price Decluttr offers includes their own profit, so you might get a bit less cash than selling directly to a buyer 06. Poshmark: a fashion and home goods marketplace Every second, a rubbish truck's worth of clothes is discarded. Poshmark offers a solution to this overwhelming waste by providing a platform for fashion enthusiasts to give their clothes a second life. For sellers who understand the value of each garment, Poshmark connects them with buyers eager to discover unique finds, be it everyday outfits or luxury brands. Key features of Poshmark User-friendly listing process, making it quick and easy to upload items right from your closet A focused marketplace for fashion, makeup and lifestyle products, connecting you with an audience that cares about style Social commerce at its finest, integrating features of social media to enhance buying and selling experiences (think selling on Instagram, etc.) Direct negotiations between buyers and sellers, adding a personal touch to transactions Fees $2.95 for sales under $15, and a 20% commission for sales $15 and up Zero cost to create a listing, so you can start selling without any upfront fees Optional fees may apply for certain payout methods or additional services 07. Swappa: trusted marketplace for used electronics In 2023, the average smartphone bids adieu in just 2.5 years, and many tech gadgets follow suit. If you bought your device a couple of years ago, studies suggest you're probably already on the hunt for its successor. Here's where Swappa steps in to extend the usability of aging gadgets. Catering specifically to tech enthusiasts, this platform ensures every device listed functions properly, no broken gadgets allowed. Key features of Swappa Dedicated to tech gadgets, ensuring a focused and knowledgeable buyer base Allows sellers to set their own prices, offering control over the sale process Strict policy against selling broken or non-functional devices, maintaining a high standard in the marketplace Fees No fees to create a listing Optional fee for a featured listing to get your items noticed faster A modest sale fee of 3%, plus standard PayPal transaction fees 08. Chairish: vintage and designer furniture marketplace Chairish is more of a select consignment store where buyers focus on top-notch furniture, home accessories and art, ensuring that every piece is carefully chosen. So, if you're an artist, have a penchant for vintage items, or have quality pieces to sell, Chairish is where you should be. It's frequented by interior designers and décor aficionados alike, all in search of that next unique find. Key features of Chairish A curated experience emphasizing high-quality, designer, and vintage home goods All listings are reviewed and approved to maintain a consistent standard of excellence Popular with professionals, providing high visibility for your items among a premium audience Fees Commission is on the following tier-based sliding scale: 20% for the first $2,500; 12% for sales between $2,501 and $25,000; and 3% for sales of $25,000 or more $99 monthly membership offers more perks and lower commissions 09. Etsy: handmade and vintage items marketplace In a world of mass production, finding a marketplace that champions the unique, the heartfelt and the handmade is a breath of fresh air. That's Etsy for you—it's a global community where artisans, craft lovers and vintage buffs find likeminded individuals. Now, you might wonder, "How much does it cost to sell on Etsy?" While there are fees involved, think of it as an investment for your labor of love. And for those who want to take their storefronts to the next level, Etsy offers select customization tools that reflect the personality behind the craft. Key features of Etsy A specialized platform for handmade items, vintage finds and craft supplies Shop customization tools, including social media integration and video listings Built-in analytics to track your shop's performance and customer engagement Fees A listing fee of $0.20 per item 6.5% of your listing price as a transaction fee on top of shipping and packaging Payment processing fees vary by country Etsy Plus subscription available at $10 per month for premium shop features 10. Bonanza: unique products eCommerce platform Looking for Etsy alternatives to sell unique or branded items? Bonanza is an online marketplace that offers "booth space" for you to sell your products online. To buyers, Bonanza is perhaps best known for its offering of unique, novelty items (true to its slogan, “Find everything but the ordinary”). Bonanza allows you to sync your listings with other marketplaces and ad platforms for a multichannel selling approach. The platform also offers marketing tools to help you build customer lists and send out targeted promotions. Bonanza is fairly user-friendly and has a helpful, dedicated customer service team. Key features of Bonanza Permanent listings ensuring your products are always available to customers A diverse range of product categories, accommodating various seller niches An intuitive, user-friendly platform for effortless shop setup and management Fees No listing fees A $0.25 transaction fee on all sales made from a Bonanza booth for sellers who do not have an active membership subscription A base fee of 3.5% on sold items, keeping costs down Final Offer Value fees include a percentage of the sale price plus a portion of shipping over $10 Optional fees for value-added services 11. VarageSale: safe local marketplace for used goods Users can sell and buy items on VarageSale from verified local individuals. The platform's stringent user verification and manual review processes significantly reduce the likelihood of scams, creating a safer marketplace for all. Plus, with user ratings available, you'll have a transparent view of the seller's history, helping you make more informed decisions. Key features of VarageSale A robust user identity verification process, enhancing the platform's trust and security Transparent user ratings, providing clear insights into sellers' history and reliability Secure in-app communication, facilitating direct interaction between buyers and sellers without compromising personal information Fees Absolutely no seller or transaction fees, making VarageSale a go-to platform for cost-conscious users 12. eBay: the ultimate online auction and shopping platform As one of the oldest e in the world, eBay is an eCommerce juggernaut with over 132 million buyers and 1.9 billion listings. Thinking about how to sell on eBay? It's simpler than you think. Whether you've got everyday items or those rare gems, eBay's unique auction and Buy It Now options give you flexibility. As a bonus, eBay also integrates seamlessly with your Wix online store, letting you set up and manage your listings from one convenient dashboard. And if you're wondering how much it costs to sell on eBay, their transparent fee structure lays it out for you. Key features of eBay A massive, diverse marketplace accommodating a wide range of products, from daily essentials to rare finds Multiple selling formats, including the signature auction-style and straightforward Buy It Now options Comprehensive seller tools such as integrated shipping, Seller Protection and Private Listing, all designed to enhance the selling experience A plethora of supported payment methods, facilitating convenient transactions for sellers and buyers alike eBay provides seller protection features to ensure a secure selling experience, something you might not find on all top marketplaces like Amazon Fees No insertion fees for up to 250 items per month Final value fees calculated as a percentage of the total amount of the sale, plus $0.30 per order under $10 or $0.40 per order over $10 A selection of optional store plans, ranging from $4.95 per month to $2,999.95 per month, tailored to meet the diverse needs of individual sellers and large enterprises 13. Amazon: the global eCommerce powerhouse Amazon is the undisputed giant of online retail (for now). The fact that 87% of all consumers are more likely to buy via this platform than other online marketplaces just shows how value goes into knowing how to sell on Amazon. When it comes to how much it costs to sell on Amazon, the biggest downside to selling on this platform are the relatively steep Amazon seller fees compared to other selling sites and marketplaces. If you're selling at a low volume, they'll charge $0.99 per item, but if you're planning to scale up your operations, you'll need to sign up to their professional selling plan at $39.99 per month. Sounds like a lot, but think of the audience, tools and the potential sales. It could very well be worth every penny. Key features of Amazon Integrates with Wix online stores to streamline multichannel sales management Broad spectrum of product categories, accommodating virtually any type of product Advanced selling tools, including Amazon Brand Registry and intelligent product recommendation systems Support for third-party selling tools and integrations, enhancing the seller experience Fulfillment by Amazon (FBA) service, offering comprehensive logistical solutions including shipping, storage and customer service Fees Professional selling plan available at $39.99 per month, plus per-item selling fees, suitable for regular sellers Individual seller plan available that includes a fee of $0.99 per item sold, in addition to referral fees and variable closing fees Supplementary FBA fees applicable for sellers availing themselves of Amazon's fulfillment services. 14. Wish: affordable products straight from manufacturers Purchases made through mobile commerce, or "mCommerce," account for 60% of all eCommerce sales, and that's expected to grow in the coming years. If you want in on this growing industry, then you might want to consider adding Wish to your repertoire. Wish is a bustling online marketplace, pretty much up there as an alternative to Amazon. What sets it apart? Its clever use of data science, ensuring that shopping isn't just fun but also personalized for each user. When looking at how to sell on Wish, you'll see that it's currently invite-only for new merchants. This is something to keep in mind if you're brand new to the platform. Key features of Wish Integrates with Wix online stores for expedited access to the platform Utilizes data science to offer users a unique and tailored product feed for a personalized shopping experienceDiverse product ranges from electronics like smartwatches to home products such as sectional sofas Inclusion of hundreds of thousands of merchants from all over the world Renowned for offering products at highly competitive prices Fees Typically, 15% of the total order cost, inclusive of shipping Build your own online store Before we dive into our list of the best websites to sell stuff, ask yourself: Have you ever dreamt of having your own corner of the online market? It's more than just selling; it's about creating a unique space tailored just for you. Your rules, your design and no middlemen nibbling at your profits. Starting a business and creating an online store are not the complicated endeavors they once were. In fact, Wix’s robust eCommerce platform provides you with a full suite of tools to help you establish, create, manage and grow an online store. There are hundreds of customizable online store templates to choose from. You can also sell across multiple different sales channels, including mobile apps, physical point-of-sale (POS) systems, external eCommerce marketplaces and social media platforms. How to pick the best online selling site After diving deep into the vast world of online selling sites, you might be feeling a mix of excitement and uncertainty. So many options, each with its unique offerings which can be a lot to digest. You may have shortlisted a few platforms that piqued your interest but making that final choice? That can be daunting so we've simplified how to choose the one that works best for you. Before you commit, consider the following key points to ensure your chosen platform aligns perfectly with your brand's vision and needs: Know your needs: Whether you're a solo artist or a growing enterprise, tailor your choice to your unique requirements. Reflect on the specific features and supports you desire. Be fee-savvy: Keep a close eye on the costs. Every platform has its fee structure; pick one that complements your financial strategy. Product compatibility: Your products deserve a platform that showcases them best. Ensure the platform you lean towards suits your range and style. For instance, if your focus is on eco-friendly products, you should make sure this is featured prominently as a selling point. Assess your involvement: How active do you wish to be in the day-to-day management? Opt for a platform that matches your desired level of involvement. Future-proof your choice: Think long-term. As your business evolves, so will your needs. Aim for a platform that is adaptive and growth-friendly. Consider independence: If total autonomy is what you seek, perhaps crafting your own online store is the route to take. This way, you define the rules and craft the narrative. Longevity matters: A good platform today should also be a trusted ally tomorrow. Consider its future potential and reliability before diving in. Best platforms for new sellers vs. experienced sellers Just starting out or already have some selling experience? New sellers often want simple tools and support to get going while experienced sellers might need more control and advanced features to scale. For beginners, platforms like Etsy and Poshmark are a great fit. Etsy makes it easy to set up shop with simple templates, quick product listings and a built-in audience looking for handmade or unique items. It’s creative and user-friendly—no tech skills needed. Poshmark is another great option for new sellers, especially in fashion. Its social media-style setup lets you connect with followers and share your products with a community of like-minded sellers. It’s fun, easy to use and perfect for building connections. For more experienced sellers, Amazon and eBay are solid options to grow your business. Amazon offers tools to manage large inventories and sell internationally. With features like Fulfillment by Amazon (FBA) handling shipping and detailed analytics to improve sales, it’s a reliable choice. eBay helps experienced sellers with bulk listing options, store customization and global shipping making it a great platform for scaling your business or reaching niche markets. Best platforms for local vs. global selling When deciding where to sell your products, think about if you want to target a local audience or reach buyers around the world. The right platform can connect you with the people who are most interested in what you offer. For local selling, platforms like Facebook Marketplace and Craigslist are great for connecting with nearby buyers. Facebook Marketplace makes listing items simple and helps you tap into your local network since it’s built into Facebook. Selling locally also means you can skip shipping costs by meeting buyers in person. Craigslist is another solid option for selling items like furniture, electronics or vintage finds. It’s free to use and attracts a local audience looking for deals. If you’re ready to sell globally, platforms like eBay and Amazon can connect you with buyers worldwide. eBay offers international shipping options and Amazon's massive global customer base spans continents. Both provide tools to manage international orders and list your products in different currencies. For unique or handmade items, Etsy is another great option that supports international shipping so you can share your creations with customers around the world. How to sell online for free Looking for free selling sites? There are a few options to sell online without paying. Use free eCommerce platforms: Examples include Wix which has free plans to help you get started selling online. However some functionality may be limited without a paid plan. Social media platforms: Social media platforms are great for reaching potential customers without any initial investment. You can setup for free on Facebook Marketplace to sell, use Instagram Shopping and consider opening a Pinterest business account. Online marketplaces: Use established online marketplaces to access a large customer base to start selling for free. For example, on eBay you can list and sell a certain number of items each month while OfferUp allows you to list items for free in your local area. Blogging and content marketing: You can start a blog for free and from there drive traffic to your site, to sell courses or products.

Turn your ideas into sales and start selling with Wix eCommerce→ You can sell on YouTube by connecting your store to YouTube Shopping, running ads or creating organic content that drives viewers to your products. With two times higher purchase intent than other platforms, it's one of the most effective channels for turning viewers into buyers. Wix eCommerce lets merchants connect their online store to YouTube Shopping, tag products in videos and livestreams and add a store tab to their channel. In this guide, we walk through five steps to start selling on YouTube, from setting up your account to building a content strategy that converts. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Learn more: Multichannel selling or best online selling sites Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. Why YouTube is integral to selling online When it comes to selling online, getting your product or service in front of a large audience is critical for success, especially if you're starting a business with little money. YouTube is a powerful marketing and sales tool thanks to people's love of video-based information and its hyper-personalized recommendations system, which helps your content reach the right buyers at the right time. Read also: How to start a business How to sell on YouTube in 5 steps Google is making it easier than ever for businesses to sell directly on YouTube, opening up new opportunities to reach customers. With features like shoppable ads and integrated product listings, businesses can showcase their products to millions of viewers. Here’s how you can get started and tap into this powerful platform: Set up your YouTube account Create a landing page or online store Study up on all the ways to sell on YouTube Plan your eCommerce content strategy Create high-quality videos 01. Set up your YouTube account Create a YouTube account. You'll need to create a Google account first, but if you already use Gmail or other Google app, then you're good to go. Your Google Account comes with a personal YouTube account. To open a Brand Account, click "Create a new channel" from your YouTube Account page and follow the setup prompts. Note: brand accounts can have multiple managers. 02. Create a landing page or online store You don’t necessarily need a website to start selling on YouTube because you can promote products that you offer on online marketplaces or are sold by another brand. However, a website can help you retain full visibility and control over your listings, as well as customer data. A website also serves as one place—free of distractions—where customers can explore everything your brand has to offer. Another perk: If you use a platform like Wix eCommerce, you can start an online store that's automatically integrated with YouTube. Wix is one of few website builders that support YouTube Shopping (more on this later) and gives you all the tools to create a professional-looking site. Learn more: How to make a website How to make a website to sell Can I sell products on Wix? Did you know? Wix combines ease of use with advanced eCommerce capabilities, including automated discount logic, AI-driven product recommendations, abandoned cart recovery, customizable checkout workflows and enterprise-grade infrastructure. 03. Study up on all the ways to sell on YouTube YouTube is a goldmine for promoting and selling your products, but the best approach really depends on what you’re selling and what you want to achieve. Let’s dive into several popular methods to get started. YouTube Shopping YouTube Shopping is a free, powerful tool intended to help brand owners and creators reach wider audiences. It lets you promote products directly within your content, whether as product tags (in videos, Shorts and live streams), product shelves, linked end screens, the "Store" tab of your channel—and more. That said, you need to meet certain criteria to quality for YouTube Shopping: You must be part of the YouTube Partner Program Have at least 1,000 subscribers on your channel Your channel is not set as Made for Kids and doesn't publish a large number of children-oriented content Your channel hasn't received any Hate Speech Community Guideline Strikes YouTube Shopping integrates with platforms like Wix, allowing you to easily connect your store and make your product listings visible to your audience. On Wix, simply add Google and YouTube as a sales channel. You can either connect an existing YouTube Shopping account to Wix or create one on the spot. Then, select the products you want to list on YouTube—and Wix will automatically send all of your product images and details to your channel. YouTube Ads Use YouTube Ads to promote your products directly to your target audience. These ads play before, during or after videos and can send viewers straight to your website or product page. YouTube offers a variety of ad formats, including: Skippable in-stream ads: These ads can be skipped after 5 seconds and play before, during, or after videos. They’re great for driving traffic or increasing brand awareness while giving viewers the option to continue watching their chosen content. Non-skippable in-stream ads: These ads must be watched in full (up to 15 seconds) and ensure your message reaches viewers completely. They’re ideal for making a strong, concise impact. Bumper ads: Short, six-second non-skippable ads designed for quick and memorable messages. Good for increasing brand recall. Masthead ads: Premium placement at the top of YouTube’s homepage for maximum visibility, often used for major campaigns. YouTube Shorts ads: Specifically designed for short-form content, these ads appear between YouTube Shorts, allowing you to capture attention in bite-sized moments. Note: YouTube ads are managed through Google’s advertising platform, so you’ll need to open a Google Ads account if you want to advertise on it. Organic promotions You can always sell on YouTube in the good old fashion way. In other words, create content that naturally incorporates your products, like: Product mentions into your videos: Mention your product naturally within your content. For instance, if you're filming a vlog or educational video, highlight how your product fits seamlessly into your routine or solves a specific problem. Showcase the benefits of your products in tutorials or demonstrations: Create videos that show your product in action. A step-by-step tutorial or demonstration can highlight its features and benefits, helping potential customers see how it can add value to their lives. Visual proof is often more persuasive than words alone. Add links to your product pages in the video description: Make it easy for viewers to take action by including direct links in your video descriptions. Pair these links with strong call-to-actions like “Check out this product here” or “Learn more about how this can help you.” This way, interested viewers can quickly find more information or make a purchase. Affiliate marketing If you don’t sell your own products or have an eCommerce store, you can still earn money by promoting other businesses’ products through affiliate marketing. This involves partnering with brands and including unique links in your video descriptions or mentioning them in your content. When viewers click on these links and make a purchase, you receive a commission. 04. Plan your YouTube content strategy Before you start publishing product videos to your channel, take some time to plot out your content. This is probably one of the most important steps when it comes to successfully selling on YouTube. We recommend taking these steps to start: Define your target audience: Think about what content they might be interested in. Younger audiences, for example, may prefer Shorts and content in more bite-sized formats. Or you might find that your audience prefers vlog-style videos over "how-to" tutorials. Research your competition: Take time to study similar creators or businesses in your niche to understand what works and what doesn’t. Analyze their content, engagement strategies and audience responses. This can help you identify opportunities to differentiate your own content while staying relevant. Set specific goals: Lay out clearly what you want to achieve with your YouTube presence. These can include increasing brand awareness, driving sales or generating leads. When it comes to selling on YouTube, your goals might be very specific (e.g., to sell a certain quantity of products within a specific timeframe). Your goals should be measurable and trackable with clear timelines. Stick to a schedule. Consistency builds trust and keeps your audience coming back for more. Whether you plan to post weekly, bi-weekly or monthly, set a reliable schedule to establish a rhythm and encourage viewers to stay engaged with your channel over time. Optimize for search: While not technically a search engine, the way users find content on YouTube is similar to how they might engage with a search engine. To this end, you'll benefit from performing keyword research on YouTube to find relevant search phrases and terms (or even trending topics) to optimize your videos for maximum visiblity. 05. Create high-quality videos The quality of your videos speaks volumes about your brand. So, our top recommendation is to invest where you can in production value. More specifically: User the right equipment: You don’t need expensive gear to create great videos, but basic investments make a difference. Start with a tripod for steady shots and a good microphone for clear sound. Over time, upgrade your lighting and consider a DSLR or mirrorless camera for higher-quality visuals. Focus on one area at a time to improve gradually. Watch out for your lighting and sound: Use natural daylight by positioning yourself near a window or invest in affordable LED light panels for consistent lighting. For sound, an external microphone like a lapel or shotgun mic will ensure clear audio, while reducing background noise like fans or traffic will further enhance quality. Edit with precision: Tools like Adobe Premiere Pro, iMovie of the Wixel Video Maker are great for all skill levels. Use editing to trim content, enhance visuals and add graphics or transitions. In general, keep effects minimal to maintain focus on your message. Don't neglect your thumbnails: Thumbnails and titles are your video’s first impression, so make them count. Use tools like Wix's AI-powered Photo Studio to create bold, visually appealing thumbnails with clear fonts and cohesive colors. Craft titles that spark curiosity—like “5 Secrets to Baking the Perfect Cake”—to draw viewers in and make them want to click. How should I market my business on YouTube? As with any sales channel, your content isn't going to sell itself. Make sure you have a good YouTube marketing plan in place to create high-quality content and keep the momentum going after you've published a new video. Ultimately, successfully marketing your business on YouTube hinges on consistency, engagement and providing genuine value to your audience. Concentrate on understanding your audience and fostering a sense of community on your channel. For more specific tips, try the ideas below. Partner up with influencers You don’t need to break the bank to work with influencers. Look for micro-influencers—those with smaller but highly engaged audiences—who genuinely align with your brand. They’re often more affordable and can feel more authentic to their followers. Whether it’s a product review, a giveaway or a simple shoutout, these partnerships can help boost your visibility and engagement without blowing your budget. Read also: How to sell on Instagram and how to sell on Facebook Marketplace Host live Q&A sessions Use YouTube’s live streaming features to engage directly with your audience. But don't just answer questions—mix it up. Consider hosting “behind-the-scenes” live streams to show how your business operates. Or, run live polls to let your audience shape the conversation and invite guest experts for a casual chat. You can even spotlight customer stories in real time. Show off your brand's personality and have fun with it. Co-market with other brands Why go it alone when you can partner with another brand? Find a company that complements yours and join forces for campaigns, events or cool content. For example, LEGO and Airbnb once teamed up to create an epic IRL and online experience. Whether it’s a joint campaign, product bundle or social media giveaway, collaborations like these expand your audience while offering something fresh and exciting. It’s a win-win for both brands and your customers. Engage with your audience Don’t just post and ghost—jump into the comments and start real conversations with your viewers. Answer their questions, thank them for watching or even ask for fun suggestions on what they’d like to see next. People love feeling heard, and it builds loyalty. Here's a unique idea: try creating a video where you respond to some of your favorite comments. Also, don’t forget to network with other creators in your niche. Drop thoughtful comments on their videos (not just “Nice vid!”), or even suggest a collaboration. A solid, engaged community is the secret sauce to growing your YouTube channel and your business. Drive YouTube traffic back to your website Your YouTube channel can be a powerful tool for driving traffic to your online store, but it’s all about how you connect the dots. Start by including a compelling call-to-action in your video, such as, “Want the full breakdown? I’ve got more tips waiting for you on my site” or "Grab yours before it’s gone—link below." Focus on what your audience will gain, rather than a generic “check out my store” plug. Then, make sure your site delivers, with easy navigation, enticing visuals and maybe even a discount code for your viewers. Don’t just rely on links in the description; use pinned comments, product overlays or a quick demo of the product to spark curiosity. Don’t have an online store to link to? You can create an online store and run your business with Wix eCommerce. Learn more: Ecommerce vs. social commerce How to sell on YouTube FAQ How much does it cost to sell on YouTube? Selling on YouTube can be completely free if you focus on organic content like product videos or tutorials to promote your products. Keep in mind creating high-quality videos may involve costs for equipment, editing tools or professional production. If you choose to run YouTube Ads, you’ll pay on a cost-per-view basis, usually between $0.10 and $0.30 per view depending on your audience and targeting. How do I get started with YouTube Shopping? 1. Check requirements: Ensure you meet YouTube Shopping’s eligibility (e.g., 1,000 subscribers, Partner Program). 2. Link an eCommerce platform: Connect an approved platform like Wix to manage products. 3. Enable shopping features: Use YouTube Studio to activate Shopping in the “Monetization” tab. 4. Add products: Sync your products to YouTube from your eCommerce platform. 5. Feature products: Add product tags, end screens or shelves to your content.

Turn your ideas into sales and start selling with Wix eCommerce→ Learning how to sell on eBay starts with understanding what makes it different from other marketplaces. eBay gives sellers access to a large, purchase-ready audience, particularly for categories like collectibles, auto parts and branded goods. Adding eBay to your sales mix can meaningfully expand your reach and connect you with buyers you wouldn't find elsewhere. Wix eCommerce integrates online stores with eBay, supporting omnichannel sales across online marketplaces and social platforms from one place. In this guide, we walk through seven steps to start selling on eBay, from setting up your account to listing your products and managing performance. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Learn more about multichannel selling. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to sell on eBay in 7 steps If eBay is a fit for your eCommerce business, then getting started is a relatively straightforward process—and easy to do with Wix. Here are seven initial steps to get you started. Pick your product assortment Create your eBay account Set your shipping policies Set your return policies List your products Launch and promote Monitor closely 01. Pick your product assortment Decide how to position your eBay store to complement your existing eCommerce site. Consider whether to sell resale items, specialized gift sets, end-of-line remainders or simply a subset of your regular merchandise. Wix is an all-in-one eCommerce platform that supports physical products, services, specialized business models like rentals or online ordering and digital programs such as online courses, all from a single backend. Looking for ideas to sell online? How to sell shoes online How to sell art online How to sell furniture online How to sell car parts online How to sell crafts online How to sell party supplies online How to sell toys online 02. Create your eBay account If you’re a Wix merchant, log into your Wix dashboard and click Channels > eBay from the left-hand menu. From here, you’ll see prompts for creating a new eBay account. Alternatively, you can create an account directly from eBay and connect it to Wix later. However, by signing up through Wix, you’ll automatically receive a higher limit of zero insertion fee listings right off the bat. The exact limit depends on your product type, sales history, and other factors that eBay deems important. To set up a new business account, you’ll need your tax ID and business banking information, as well as a store email address. eBay offers several tiers of professional accounts, each with its own listing limits and set of benefits. Learn more: How to start a business 03. Set your shipping policies Specify where you do business and set your domestic and/or international shipping policies. You can assign a flat fee, or a calculated amount that’s based on dimensions and weight of the package. You can also specify your handling time. 04. Set your return policies Define how you’ll manage returns and refunds. You can have your buyer pay (either in full or part) for every returned item or subsidize them yourself. Then, decide whether to automatically accept and process returns, or to approve them manually. 05. List your products If you have a Business Unlimited Premium Plan with Wix, you can sync your Wix catalog with eBay. This eliminates the need to manually enter your products into eBay and manage the two sites separately. Simply select the products you want to upload to eBay and hit “publish.” Wix will automatically map your products to the right categories. If, for any reason, your listing is rejected, you can easily find your “unsuccessful” listings in your Wix dashboard and see what needs to be fixed. Any eBay listings that are synced with Wix will assume the same product details, prices, and available quantities as you in Wix. However, you can always customize these specifically for eBay. For instance, you can set your eBay quantities to a lower number to create a sense of scarcity. Or, you can enrich your eBay listings with extra product data that may boost your chances of ranking in your category; Wix will reveal advanced fields that you should consider filling out in order to increase your competitiveness. Consider these product photography tips for quality photos. 06. Launch and promote your eBay store Once your account is set up and you’ve got all of your listings prepped for eBay, you’re ready to start selling. Be sure to promote your new eBay store via social media, newsletters, and (potentially) your main eCommerce site. You can also opt into eBay’s paid promotions to attract initial sales. 07. Monitor closely your sales and feedback As on other marketplaces, your seller rating on eBay depends on the reliability (and speed) of your customer service and fulfillment. The highest-performing sellers—dubbed as Top Rated Sellers—enjoy greater visibility and protections on eBay. Therefore, you’ll want to make sure that you have the resources to handle incoming orders and questions promptly. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multiple sales channels while maintaining a streamlined setup experience. Use built-in analytics to track which products and categories are performing well on eBay and how your multichannel strategy is affecting overall sales. Myths about selling on eBay eBay has come a long way since its 1995 debut as “ActionWeb.” Today, the marketplace doesn’t simply allow Joe to sell an item from his closet—notable brands like Adidas and Best Buy have taken up eBay storefronts to sell both new and refurbished items. Still, a few misconceptions cloud its reputation. Here are a few commonly held myths that are outdated or just plain wrong. Myth: eBay is for amateurs. Truth: eBay is big business. There are nearly a million branded stores on eBay, including Dyson, Dell, and Adidas. And though eBay’s rise to fame involved auctions on many preowned items, a vast majority of listings (80%) are now for new products. Myth: eBay is an auction site. Truth: most items are “Buy It Now.” As many as 88% of eBay listings are marked as “Buy It Now” and don’t require buyers to bid and wait for an auction to close. Myth: a PayPal account is a must. Truth: buyers have options. Beginning in 2021, eBay phased out of PayPal, making way for its own managed payment services system. Sellers can now manage payments directly from their eBay accounts and offer a variety of payment methods, including Apple Pay, Google Pay, credit cards. Depending on the region, you can offer additional services like buy now pay later, Payoneer, and other local options. Myth: eBay is in decline. Truth: eBay is still alive and well. While it may lack the sizzle of novelty, eBay posted 17% growth in revenue in 2021, bringing its total revenue to $10.4 billion. The platform’s renewed focus on high-value footwear and other popular categories has helped it to move with the times. How eBay stacks up against Amazon If you’ve already been studying how to sell on Amazon or are already selling on there, then chances are, you’re wondering if it’s even worth selling on eBay. Amazon, after all, earns more than four times more GMV from its marketplace than eBay and reigns as the number one marketplace in the U.S. eBay ranks as a distant second—and other marketplaces are smaller still, making Amazon the Goliath to everyone else’s Davids. However, size brings challenges as well as advantages. There are notable differences to consider as you weigh eBay with Amazon. Niche audience What eBay lacks in size, it makes up for in its unique audience. In fact, comparing Amazon’s buyer base with eBay’s isn’t an exact apples-to-apples comparison. For one, “the ethos of eBay is the ‘enthusiast buyer’ and the ‘value seeker,’” as reported by EcommerceBytes. The core eBay buyer values collectibles, vintage, and last year’s model—a contrast from the average Amazon buyer, who values a larger selection of products that can be delivered right away. This is reflected in the top-selling product categories of each channel. Automotive, jewelry, watches, and collectibles are among the most popular items on eBay. Meanwhile, Amazon buyers flock to home goods, beauty products, and clothing, as noted in Jungle Scout’s The State of the Amazon Seller report. While eBay has made moves towards fast and free shipping, many buyers may still wait weeks for their items to arrive—perhaps even six to eight weeks if an item needs to be shipped overseas. By comparison, the average Amazon buyer expects two-day shipping on most items, with nearly all Amazon sellers (92%) using FBA to remain competitive. Less competition With fewer sellers on eBay, your listings will likely have a better chance of standing out. eBay further supports multiple listings for the same products, giving you more control over how your products are presented. Buyers, in turn, can compare listings for the same product that show varying conditions, delivery times, and availability. Amazon, on the other hand, aims to provide one, clean listing for every product in its catalog. This means that if you and other resellers offer the same product, you’ll share the same listing. You’ll have limited control over the listing—which is primarily controlled by the first person who listed the product, or the brand owner. You’ll have to win the Amazon Buy Box in order to win the actual sale. In the meantime, buyers aren’t likely to check whom they’re purchasing from; they’re simply clicking “add to cart” from the product page. Amazon additionally manages its own private-label brands. This has been a source of tension, though this practice isn’t unique to Amazon. Think: how a grocery store may sell its own versions of your favorite cereal. Amazon operates similarly, forcing you to not only compete against other sellers but against Amazon itself. Mobile-first experience eBay has its roots in mobile commerce. More than 60% of eBay transactions now involve a mobile touchpoint. And though there are 182 million active users on the marketplace worldwide, eBay’s mobile app has nearly three times as many mobile downloads (512 million), according to Fundera. eBay’s minimalist mobile app design makes it conducive for both shopping and selling from your phone. Being one of the earliest retail apps to hit the market, eBay arguably set the standard for others to come. Today, buyers can view a whole assortment of sellers and listings tailored to their search, while shoppers can easily list products and manage orders without logging into a computer. That said, Amazon’s mobile app is one of the most downloaded shopping apps in the U.S. with 41 million downloads. There’s evidence to suggest that most Amazon sellers do their browsing on mobile too. But approximately 65% of Amazon shoppers still prefer to complete a transaction on desktop. Greater flexibility There’s no denying that both eBay and Amazon can be lucrative sales channels. However, the path to success is notably different on each, in part because they offer varying levels of control. On Amazon, you’ll be funneled down the same path as many other sellers before you: enroll in FBA to give your products the best chance of getting seen (plus increase your odds of winning the Buy Box); offer fast, affordable shipping; allow returns within 30 days; and launch Amazon ads. By contrast, on eBay, you’ll have a lot more flexibility over your shipping and return policies. You can customize your listing for your product, and somewhat brand the experience. Furthermore, advertising fees (plus competition) tend to be lower on eBay. Popular products to sell on eBay To determine whether selling on eBay is right for your business, consider whether your offerings are a match for the platform’s audience. In general, eBay is best suited for selling: Watches, toasters, handbags and other everyday items: A broad range of items are popular on eBay, with a tendency toward smaller and less bulky objects. Think sockets and soccer balls, not sofas. When it comes to apparel, menswear and handbags tend to outrank women’s clothing. Parts, components and accessories: f you sell car parts, replacement parts, or supplies for landscaping crews (as examples), then eBay is an especially strong complement to your business. Wix merchant offers automotive styling products to large tuning companies like Jam Sport, SCC Performance, and JW Racing. TRC’s products are also available for purchase by everyday car enthusiasts. Hence why—in addition to its flagship eCommerce site—TRC operates an eBay store, which flaunts a 98.7% positive feedback rate to date. Collectibles, fan favorites and other “long-tail” items: eBay is a haven for military medal and pen collectors but that doesn’t mean you need to sell memorabilia to succeed. Items from your back catalog, past seasons, or discontinued designs can serve as collectibles in their own right. eBay is a great place to find and connect with brand followers who may jump at the chance of purchasing these products. Resale and refurbished products: Gently-used and returned merchandise are welcome on eBay. Not only do resold items appeal to collectors of vintage style; the appeal of reuse is growing among consumers who seek opportunities to shop sustainably. eBay offers a refurbished-product certification program in select categories, including small kitchen appliances, which features items from brands like and KitchenAid. Note that eBay restricts and/or prohibits the sale of certain items. These include alcohol, firearms, and other products that have legal or safety restrictions. Cost of selling on eBay As with any marketplace you choose to sell on, eBay has its own series of fees to keep in mind. Based on the latest information for 2024, here's a breakdown of eBay selling fees: Insertion listing fees First 250 listings per month are free After 250 listings: $0.35 per listing Final value fees (when item sells) Generally ranges from 10% to 15.55% of the total sale amount Standard rate is around 12.55% for most categories Per-order processing fees $0.40 for orders over $10 $0.40 for orders $10 and under Store subscription (optional) Basic Store: $27.95 per month Includes 1,000 free fixed-price listings Additional benefits for serious sellers For a $100 item sale you would expect to pay: Final value fee (at 12.55%): $12.55 Per-order fee: $0.40 Total eBay fees: $12.95 Grow more with eBay Whether you're looking to reach niche buyers or test your products in front of a new audience, eBay can be a powerful addition to your sales strategy. Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. Sell with Wix eCommerce today and easily list your products on eBay. Drive traffic from all corners of the internet and manage your multichannel operations from one, unified platform. Learn more: Amazon alternatives

Turn your ideas into sales and start selling with Wix eCommerce→ Learning how to sell on Amazon means setting up a seller account, listing your products and optimizing for the marketplace's algorithm. As the largest online marketplace in the U.S., Amazon gives sellers access to millions of active buyers, making it a powerful addition to any multichannel selling strategy. Wix supports omnichannel eCommerce across marketplaces, social platforms and in-person sales, making it easy to make an online store and manage Amazon alongside your other channels from one platform. In this guide, we walk through six steps to start selling on Amazon, from setting up your seller account to marketing your products and managing performance. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Learn more: How to start a business Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to start selling on Amazon in 6 steps If you’ve decided that Amazon makes sense for your business, follow these steps in order to hit the ground running. Set up an Amazon seller account List your products Optimize your listings Price your product Fulfill orders Market your products 01. Set up your Amazon seller account One of the fastest ways to get started is by going through your Wix account. By integrating your Amazon store with Wix, you can automatically import your existing catalog to Amazon, avoiding tons of manual data entry and repetitive work. To do so, simply log into your Wix account and add Amazon as a sales channel.Alternatively, you can sign up for a new account through Amazon. (Note: you can still connect your Amazon account to Wix after creating an account.) During the setup process, you’ll need to provide the following information: Tax information Phone number Bank account number Bank routing number Credit card details Government-issued ID Learn more: Best online selling sites How to make an eCommerce website 02. List your products If you’re using Wix, simply select the products in your Wix Store catalog that you wish to list on Amazon. You can add to an existing Amazon listing (aka “ASIN”) or create a new one (only if no one else sells your product on Amazon)—all from within Wix. If desired, you can customize your product details specifically for Amazon. For example, say you want to change the price for Amazon. You can easily define the price within Wix, then hit “Publish” to send those details to Amazon. Alternatively, you can go into Seller Central and create your listings from within there. It’s a fairly straightforward process, though it can be tedious if you’re entering details by hand. That said, Amazon operates on a first-come-first-serve basis. In other words, if an ASIN already exists for your product because other sellers are already offering it on Amazon, you won’t be able to change the listing details without submitting a support ticket. On the other hand, if you’re the first seller to list a unique product to Amazon and/or are registered in the Amazon Brand Registry, you can enjoy the most control over product details, including the titles, images, and bullet points. Make sure the products you offer are safe and comply with all laws and regulations, as well as Amazon policies. Looking for ideas to sell online? How to sell shoes online How to sell art online How to sell furniture online How to sell car parts online How to sell crafts online How to sell party supplies online How to sell toys online 03. (For new listings) optimize your content When it comes to creating a brand new listing on Amazon, you’ll want to make sure that you optimize your content for Amazon’s algorithm, as well as their seller guidelines. Keep in mind that Amazon SEO is not synonymous with Google SEO. Amazon has its unique ranking algorithm, intended to promote listings that are high-converting and sold by reliable sellers. Follow these below tips to strengthen your Amazon listings. Product title Your product title is instrumental in getting shoppers to click to your product detail page, so make sure to craft them carefully. Keep your text to under 200 characters so that Amazon doesn’t crop it. Amazon Seller Guidelines recommend keeping titles to 60 characters. Make sure to include the most important aspects and keywords of your product. Consider what your customers will be looking for when shopping for your product, like size, color, brand and compatibility. Include relevant search terms that will enhance each product’s discoverability. Aim for high-volume keywords that’ll bring the right shoppers to your listing, but don’t overpack it with searchable terms. Capitalize words carefully so that your listings look professional. Product images Product photography is very important for establishing trust on any online selling site, so don’t settle for anything short of professional. The recommended size for product images is 2,000 pixels by 2,000 pixels. Make sure the main image is shot against a pure white background and only includes the product(s) that are shipped with each order. You can add up to nine images, each of which can help customers envision your product's size, details, and intended use. Consider hiring a professional product photographer and retoucher to give your imagery a skillful touch. Avoid distracting backgrounds that can take away attention from the product itself. Make sure the product is the star of the image. Use soft lighting so that the product is easy to see in all its detail. For more tips, check out our guide on product photography. Key features and description While key features (aka “featured bullet points”) tease the best aspects of your product, your long descriptions can help you to seal the deal by providing more in-depth details about your product—don’t skimp on either of these. Use bullet points to give customers a glimpse at the top selling points of your product. Don’t merely focus on features, but rather talk about the benefits of owning your item. Use the product description to help shoppers appreciate how your product will change their lives. What value does it bring? What sets it apart? How might it compare to other similar products on the market? Don’t stuff your copy with filler or over-the-top words (like “extremely”). Instead, write to inform your customers about the most helpful aspect of your product, and to appeal to their values. Naturally weave in keywords, including any alternate names, synonyms, and spelling variations. Pro tip: Tools like Jungle Scout, Helium 10, and SellerApp can all help you perform thorough keyword research, specifically for Amazon. Scope out the competition and discover the best keyword opportunities for your products. 04. Name your price At this stage, you’ll want to keep your pricing competitive without squashing your margins. Check what your top competitors are charging by scoping out the top-selling products in your category. Analyze your existing sales data, plus use the aforementioned tools to inform your pricing strategy. Bear in mind that your Amazon price shouldn’t be too far off from your normal store prices. Your listing may not rank well—or be suppressed entirely—if your product can be bought at a far cheaper price in your store or elsewhere on the internet. If you’re a reseller, you’ll additionally need to familiarize yourself with the Buy Box. This little piece of real estate (located on the right side of your product detail page on desktop, or below the product images on mobile) dictates who “wins” and gains the profits from a sale. Buy Box winners may change daily, if not hourly, to reward sellers with the best track records. While your Buy Box eligibility depends on a variety of factors (including good account health and sufficient order volume), your price and total offer (e.g., shipping time and fees) will also come into play. You do not need to necessarily offer the lowest price, especially if you sell with FBA and offer Prime shipping. But, you’ll still need to optimize your price for the Buy Box. Consider testing out an Amazon repricer to dynamically adjust your prices. At minimum, be diligent in your research when deciding the best price for your product. 05. Decide how you’ll fulfill orders There are two ways that you can handle order fulfillment on Amazon. Fulfilled by merchant (FBM): You handle everything from warehousing to shipping, and packaging to returns processing. Fulfillment by Amazon (FBA): You outsource fulfillment and customer service to Amazon. You’ll simply be responsible for shipping your products to Amazon’s fulfillment centers. As mentioned earlier, FBA is nearly a prerequisite for competing in Amazon's most popular categories. That said, you can choose to take a hybrid approach and only use FBA for certain products. Possibly the greatest advantage of FBA is that it gives your products a leg up in rankings (plus the Buy Box) by making them Prime-eligible. To sweeten the deal even more, FBA offers highly competitive shipping prices, allowing you to save significantly more in shipping costs than with other delivery partners and carriers. However, there are some challenges to be aware of. Sellers most recently reported that Amazon drastically cut their FBA storage limits, chokeholding sales. You lose even more control over your business, allowing Amazon to hold on to your inventory, decide how to handle returned items (dispose or resell?), and restrict storage space—among other things. Carefully decide which shipping method makes most sense for your products, then enter these offer details into your Wix account. In Seller Central, you can fill out the “Offer” tab. 06. Publish and start marketing your products Once you’ve completed the above steps, you can publish your product listing to Amazon. Remember, the job isn’t done once you’ve hit “publish.” Take steps to driving more traffic to your listings via channels like: Amazon ads: Create PPC (pay-per-click) ads for your products and target the main keywords your target audience will be searching. These sponsored ads appear in search results and on other product pages as recommended products. There are three types of Amazon PPC ads available: Sponsored Products, Sponsored Brands and Sponsored Display. Social media: Choose the right social media channels for your target audience and build a content strategy to grow awareness for your eCommerce business. Create engaging content that brings your products to life and drives customers to your online store or Amazon product listings. Connect with social influencers who can promote your products using an Amazon affiliate link, earning them a commission in return for sales. Amazon badges: Amazon has created a variety of badges designed to help shoppers make a purchase decision. Available only to sellers on a Professional plan, these badges—or ribbons— can appear in search engine results page (SERP) or on product listings. Some require more time and effort to acquire, but all can positively impact your store’s traffic and sales. Amazon's Choice: Sellers can’t buy or apply for this sought-after badge. It’s an algorithm-chosen “best option” specially designed to streamline the customer journey. To qualify, you’ll need to be Prime-eligible with competitively priced, high-rated products that are in stock and ready to ship. Promotions and coupons: Customers love the thrill of a bargain. Grab their attention in a crowded marketplace by offering incentives like free shipping, percentage discounts or seasonal promotions. Promo codes or percentage discounts are enticing and free to use, but they’ll only be visible within your product listing. Coupon codes are discoverable in the SERP, but Amazon charges a fee for every coupon redeemed. Ultimately, you’ll need to do the math to see if price promotions work for your business. Deal of the day or limited time deals: Flash sales like these encourage shoppers to take advantage of the discounted prices while stocks last. Due to its high visibility on the Deals page, sellers must pay a fee to participate. Even so, sales aren’t guaranteed and you’ll be charged whether your campaign performs well or not. Unicorn-themed children’s store, Daughter’s List, cleverly uses some of these sales techniques to offer cost-conscious shoppers perceived value for money—a discount on every product’s original List Price, as well as extra savings coupons ranging from 5%-25% off. This competitive pricing strategy, alongside well-crafted product descriptions and solid product reviews, has earned the coveted Amazon Choice badge on some of their products. Why should I sell on Amazon if I have an online store? A multichannel selling strategies strategy is advantageous for many reasons: You’re not dependent on bringing in customers through one single sales channel. Your chance of discoverability increases with Amazon’s international audience of loyal shoppers. An online store adds credibility to your brand. Customers browsing on Amazon might look up your eCommerce website to learn more. Wix stores that add an additional sales channel increase their revenue by up to 12%. Wix merchant Qualis uses Amazon to get its diverse array of products (including home, lifestyle, pet, and baby products) in front of the right audiences. Rather than building an audience from scratch for each category, Qualis can tap into Amazon's massive following—plus offer site visitors various ways to shop their products. The Qualis homepage proudly dons a sticker stating “Proud Amazon Seller," letting shoppers know that they can complete their purchases via their Amazon Prime account if they wish. Meanwhile, for Amazon shoppers, the Qualis website is a good place for them to learn more about the Colorado-based company. Both the Qualis website and Amazon page have a similar look and feel, creating a symbiotic relationship between the two channels. What are some good Amazon seller tools? Amazon Seller Tools are third-party software solutions designed to help grow your Amazon business and streamline your workload. In a crowded market, they can help distinguish your store from the competition. Some of the most popular tools include: Jungle Scout: An all-in-one platform that helps Amazon sellers find products to sell, source suppliers, optimize listings, manage inventory and sales, and more. Helium 10: An all-in-one platform offering a comprehensive range of software tools to manage your Amazon business. SellerApp: An analytics software app that offers a suite of tools to analyze and optimize your Amazon store’s marketing, sales, and operations. How do I get more reviews on Amazon? Amazon automatically emails buyers asking for a product review, so you technically don’t have to do anything to get reviews. But, there are other steps you can take to increase your review count. Just make sure to acquaint yourself with Amazon’s strict community guidelines, which prohibit things like bribing a customer to leave a positive review. Some things you can do to earn reviews: Join Amazon’s Vine Program which is open to sellers who have Amazon brand-registered products and fewer than 30 reviews. In the Vine program, a seller submits 30 units of inventory. Selected Vine reviewers receive the product for free, test it out, and write a review. Manually request a review in Seller Central using Amazon’s “Request a Review'' button. It allows you to request reviews for each of your orders within four to 30 days of purchase. Place a card requesting a review along with your packaging. Adding a personal touch like this encourages users to give you feedback. Don’t forget to optimize the user experience to naturally earn reviews: Be responsive. Handle and respond to any questions, issues, or concerns promptly and professionally. Reply to customer reviews on the product detail page and, if you need to resolve any issues, ask them to contact you through Amazon’s Buyer-Seller Messaging Service. If you do get a bad review, you can try to reach out to the customer to offer compensation, like a full or partial refund or replacement item. Track your performance in Amazon’s Seller Central. Embrace feedback and use it to improve your business. Consider implementing changes to the aspects of your business that continuously receive negative feedback. Is Amazon right for you? 5 questions to ask yourself 01. Audience It’s tempting to assume that everyone and their mother shops on Amazon. However, the reality is that just like any other sales channel, Amazon attracts a unique clientele. Earlier this year, Business Insider—together with analytics firm Numerator—even reported that the typical Amazon customer is a college-educated married woman living in the Southeast earning $80,000. According to the same report, these shoppers are mostly between the ages of 35 to 44 or 55 to 64, and spend 9% of their shopping budget on Amazon. This is consistent with Similarweb’s findings: 60% of Amazon.com visitors are female, 40% are male 25% of shoppers are between the ages 25 to 34, 21.6% are between 45 to 54, and 16.3% are between 55 to 64 70.2% of visitors have a college degree or higher 39.5% have an annual household income of over $100,000, 29.9% earn between $50,000 and $100,000, and 30.6% earn under $50,000 The average household size of Amazon shoppers is two Prior to selling on the channel, confirm that your audience aligns with Amazon’s and set your expectations accordingly. 02. Product category With more than 30 main product categories and 25,000 subcategories, Amazon is known to be “the everything store.” And yet, not every category is created equal. Some see much more light of day than others. Some are more highly regulated. Still others are easier to rank for (read: less competitive) or more profitable to sell in. Make sure to do your due diligence and understand the types of behaviors that your target categories attract. Browse through the top-ranking products of relevant search and category pages. Check out Amazon’s Best Sellers list. If you resell popular products, see who you’re up against by navigating to the product page and checking out the “Other Sellers on Amazon” section. Keep in mind the top 10 more popular categories (by seller count) as well, as reported by Jungle Scout: Home & Kitchen Beauty & Personal Care Toys & Games Clothing, Shoes & Jewelry Health, Household & Baby Care Sports & Outdoors Arts, Crafts & Sewing Books Kitchen & Dining Baby 03. Seller requirements Virtually anyone can join Amazon. However, as a third-party seller, you’ll be measured against strict performance standards. More specifically, you’ll be expected to maintain: Below 1% order defect rate (ODR) - based on the number of chargebacks processed, negative feedback you receive, and more Below 2.5% pre-fulfillment cancel rate - based on the number of orders you cancel prior to shipping out the product Below 4% late shipment rate (LSR) - based on the number of late or missing shipment confirmations Above 95% valid tracking rate (VTR) - ensuring that the tracking numbers you upload are valid Needless to say that you’ll want to make sure you’re set up to consistently meet these standards. Otherwise, you risk listing suppression or, even worse, account suspension. 04. Costs of selling on Amazon If you’re serious about making Amazon work, you’ll want to sign up for a Professional plan, which costs $39.99 a month. With this plan, you gain access to the most useful tools in Seller Central, plus become eligible to win the Buy Box (this is a must for resellers). In addition to a monthly subscription fee, you’ll be required to pay a referral fee on every item sold. The exact amount varies based on the product category but usually shakes out to be between 8% to 15% of your item’s total sales price. 05. Costs of competing on Amazon Beyond required costs, there are other costs associated with being able to realistically compete on Amazon’s bustling marketplace. Among them: Amazon FBA fees: With 92% of Amazon sellers using FBA, participation in the fulfillment program is hardly optional. It is currently the only way for third-party sellers to earn the coveted “Prime” badge on their listings (Amazon used to offer a Seller-Fulfilled Prime option, but the program has since been closed off to new registrants), and win the Buy Box in most categories. FBA comes with various shipping and storage-related fees that you’ll want to know. Advertising fees: Nearly two-thirds of sellers promote their products through Amazon’s Sponsored Product ads. They’re pay-per-click (PPC) ads that vary in cost, depending on the competitiveness of your target keyword. Make sure you thoroughly understand how much it costs to sell on Amazon before diving headfirst. Pros and cons of selling on Amazon With the above said, there are clear pros and cons of selling on Amazon. Not all cons are unique to Amazon—many are inherent to selling on any third-party marketplace—but you’ll nonetheless want to be mindful of them. Pros Massive reach: Amazon’s global presence and reach can yield lots of new traffic to your products and, ultimately, sales. Trusted channel: You may enjoy an easier time earning the trust of new customers, simply because of Amazon’s reputation as a fairly priced, buyer-friendly marketplace. Competitive advantage:As shoppers jump to Amazon to compare products and explore all of their options, you can make sure your product remains top of mind, no matter where your customers shop. Open-minded shoppers: Sixty-five percent of consumers say they’re comfortable buying from sellers that they’ve never heard of before on marketplaces like Amazon, leveling the playing field. Cons Lack of control: Amazon has its own unique algorithm, processes and requirements (for pricing, listing, fulfillment, and more) that you’ll need to adhere to in order to maintain your selling privileges. Exposing your data: Amazon knows what you sell, what’s most profitable and who your suppliers are—and unsurprisingly, may use this data to create competing products. Tons of competition: While pretty much anyone can start selling on Amazon, only one percent of Amazon sellers make over $100,000 each month in sales (you’ll have to play the long game rather than dream of overnight success). Brand dilution: With 78% of searches being unbranded on the marketplace, you may find it difficult to attract repeat buyers and redirect customers’ loyalties from Amazon to your brand. However, enrolling in the Amazon Brand Registry before you list your products can make it easier to associate your products with your brand name. Fees can add up: Amazon seller fees can eat into your margins and may be hard to avoid, especially if you use FBA for fulfillment.

Turn your ideas into sales and start selling with Wix eCommerce→ Amazon seller fees include referral fees, fulfillment fees, storage fees and subscription costs. Understanding each one is essential for protecting your margins and running a profitable business on the marketplace. Wix eCommerce supports omnichannel selling across marketplaces, social platforms and in-person sales from one platform, making it easy to sell online across multiple channels. In this guide, we break down every Amazon seller fee you'll encounter, how to estimate your true costs and six tips for managing fees for anyone starting a business or scaling an existing one. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multichannel sales. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What are Amazon’s seller fees? Amazon seller plan fees Referral fees Amazon FBA fees Miscellaneous Amazon fees Amazon seller plan fees Before you can sell on Amazon, you must pick a selling plan. Amazon offers two options for sellers: Individual - No monthly subscription fee, but you must pay an additional $0.99 per unit sold on top of the referral fee Professional - $39.99 per month, but no fee per unit sold If you’re just starting and want to test the waters, the individual plan may be best for you. But if you’re serious about building a real business and making money on Amazon, choose the professional plan. The professional plan offers many valuable benefits, such as the ability to advertise your products, to view advanced reporting, and to sell in restricted categories (provided that you meet the requirements). Per Amazon’s guidance, the individual plan is likely too limiting if you plan to sell more than 40 units per month. Amazon referral fees The referral fee is a percentage-based fee that you will pay after each sale you make on Amazon. Think of it as Amazon’s commission. The exact cost will depend on the category you sell in, but the referral fee is typically 15% of the total sale price (including ​​any delivery or gift-wrapping charges). You will be charged the referral fee once the item is shipped to your buyer. View a complete category-by-category breakdown of Amazon’s referral fees. Amazon FBA fees When selling on Amazon, you can choose to fulfill orders in two different ways: Fulfilled by Merchant (FBM) Fulfillment by Amazon (FBA) A third of sellers still use FBM for some or all of their products, but a vast majority of sellers (89%) leverage FBA—either in part or in full—to remain competitive in the marketplace. With FBA, your products become Prime eligible. This means that you can appeal to Amazon’s 200 million Prime members and offer fast, free shipping on any FBA items. Amazon will also pack and ship orders for you, leveraging its advanced fulfillment network to ship orders within two days or less. You don’t need to worry about packaging, labeling, or shipping out orders—nor handle returns or customer service for any FBA items. Of course, this service comes with other fees that you’ll want to be aware of. Make sure you fully understand these costs, alongside the pros and cons of fulfilling through FBA. FBA fulfillment fees FBA fees are paid on top of the referral fees mentioned above. These per-unit fees cover the cost of shipping, returns, and customer service. The exact fee depends on your product type, size, and weight. Note: Starting April 28, 2022, a 5% Fuel and Inflation Surcharge will be applied to FBA fulfillment fees. This surcharge is subject to future adjustment. Below are the rates for non-apparel goods. And for all of you fashion and apparel sellers out there, here are the fulfillment fees you can expect to take on. If you sell small, low-priced products on Amazon, you may qualify for the FBA Small and Light program. The program offers reduced fees on items that meet size, weight, and price requirements. FBA monthly storage fees On top of the fulfillment fee, Amazon also charges storage fees for items in their fulfillment centers. You’ll be charged monthly based on the “daily average volume in cubic feet” that your inventory occupies once it’s properly packaged and ready to ship. These fees typically range from $0.83 to $2.40 per cubic foot for standard size items (with the latter charged during the Q4 holidays). Oversize items are subject to fees ranging from $0.53 to $1.20 per cubic foot. FBA long-term storage fees If you have inventory that is not selling, take action to get it sold or removed from Amazon’s fulfillment centers. If your inventory sits there for longer than 365 days, you will be charged a long-term in addition to the monthly storage fee. Long-term storage fees range from $6.90 per cubic foot or $0.15 per unit—whichever is greater. They are charged monthly and calculated based on unit volume or per unit—whichever is greater. Amazon will assess your inventory on the 15th of each month to determine if you have inventory older than 365 days. Needless to say, if you have lots of inventory older than 365 days, it can cost you hundreds or thousands of dollars. Use Amazon’s Inventory Dashboard in Seller Central to check your inventory performance and heed these inventory management tips to avoid losing control over your costs. FBA removal order fees You can create a removal order if you have inventory that’s at risk of attracting long-term storage fees. A removal order allows you to ship inventory from Amazon back to your location. You’ll be charged a one-time fee for this service, which ranges between $0.52 and $1.51 per unit for standard-sized items. Or, for oversize and special handling items, you face fees between $1.50 and $7.25 per unit removed. Miscellaneous Amazon fees We’ve gone through the main fees you’ll face selling on Amazon, but here are some additional expenses you may encounter. Refund administration fees - applied whenever you, the seller, initiate a customer refund Closing fees - per-unit fees charged for certain categories, including books, DVD, music, and video game accessories Lithium batteries fee - per-unit fee for products sold with lithium batteries High-volume listing fee - monthly fee applied if you list more than 1.5 million active SKUs on Amazon FBA Inventory Placement Service fees - charged if you sign up for Amazon’s Inventory Placement Service, which allows you to send all FBA shipments to one place where Amazon will then receive and distribute them FBA Prep Service fee - per-unit fee if you hire Amazon to prep your products for FBA (which you’ll otherwise have to do yourself) or if Amazon has to unexpectedly prep your products How to estimate the fees you’ll pay selling on Amazon It goes without saying that you should calculate all of your fees before selling a product on the online marketplace. Luckily, Amazon offers a free Revenue Calculator, which you can use to estimate the fees for both FBM and FBA offers. Simply enter the ASIN of the product you want to sell or a similar product, alongside the selling price, cost of goods, fulfillment costs (if you’re fulfilling the product yourself), and any other costs associated with selling the product. The calculator will break down all your fees, including Amazon fees, fulfillment costs, and storage costs. The calculator will also show you your net profit and net margin. How to manage Amazon’s fees and run a profitable business The key to managing your fees is always being aware of what’s happening in your seller account. Aside from this, you’ll want to take these six tips into account. 01. Know your costs ahead of time Use the Amazon Revenue Calculator to calculate your costs and potential profit before investing in inventory. The revenue calculator accurately records your profit per unit when selling on Amazon after selling fees, unit costs, and fulfillment fees. Before selling any new item, plug in all your numbers to the calculator to make an educated decision. 02. Ship larger quantities to FBA Shipping larger quantities of inventory to Amazon will reduce your cost per unit. If you only ship a handful of items (e.g., one to 10 units) to Amazon FBA, the cost per unit to ship will be much higher, thus eating into your profit margin. Amazon does have a partnership with UPS to keep inbound shipping costs down, but the more units you send at a time, the less it will cost per unit. 03. Beware of overstocking With that said, be careful not to send too much inventory into Amazon's fulfillment centers unless you are sure it will sell quickly. As a general rule of thumb, only send around three months of stock at a time. Many sellers make the mistake of sending thousands of units of a new product that they think will be a hit—only to end up with tons of excess inventory. Test a smaller shipment first and gradually increase your inventory, especially if you’re new to Amazon and still need to establish your authority and rankings on the marketplace. Amazon’s Inventory Dashboard will also estimate how much inventory you should send in per product you’re selling. Or, use Jungle Scout’s Opportunity Finder to gauge demand as well as competitiveness around your product on Amazon. 04. Stay alert for any Amazon policy changes Stay informed on Amazon’s terms and conditions so that there are no surprises, and keep in mind that Amazon may adjust fees throughout the year. Amazon has many help articles to keep you informed, as well as a News section within Seller Central that includes any recent updates or changes. 05. Audit your Amazon listings Audit your listings at least once a month to be sure your fees have not changed and that you are still selling profitably. It’s possible for your Amazon FBA fees to be incorrect due to an error in Amazon’s system or because Amazon has logged inaccurate measurement of your product. If your FBA fees do not look right or have increased, contact Amazon Seller Support and ask them to re-measure and re-weigh your product. 06. Use automation to your advantage As eCommerce sellers, you need to know your numbers at all times. You'll have difficulty running your business if you don’t use software or have another way of tracking sales, expenses, and inventory. Leverage software like Jungle Scout or Wix eCommerce to centralize data and retain a grasp on your Amazon inventory levels and profit margins. Learn more: eCommerce vs marketplaces Amazon seller fees FAQ What percentage does Amazon take from sellers? As of my last knowledge update in January 2022, Amazon's referral fees vary depending on the category of the product being sold. Typically, referral fees range from 6% to 45% of the item's sale price, with most categories falling in the 8% to 15% range. Amazon may charge other fees, such as fulfillment fees for products stored in Amazon fulfillment centers, subscription fees for selling plans, and optional advertising fees for using services like Amazon Sponsored Products. It's important to note that fee structures and policies on platforms like Amazon can change, so sellers should refer to the latest information provided by Amazon Seller Central or contact Amazon Seller Support for the most up-to-date details on fees. How much are the monthly seller plans with Amazon? Amazon offers different selling plans for sellers, each with its own monthly fees. Individual plan - $0.99 per item sold - Suitable for sellers who plan to sell fewer than 40 items per month Professional plan - $39.99 per month - Suitable for sellers who plan to sell 40 or more items per month .

Turn your ideas into sales and start selling with Wix eCommerce→ Selling on Amazon typically costs between 8% and 15% in referral fees per sale, depending on your product category, plus fulfillment and account fees on top. Whether you're launching an eCommerce website or learning how to sell on Amazon, understanding the full cost breakdown upfront will help you protect your margins. Wix integrates eCommerce stores with Amazon, eBay and Google marketplaces, making it easy to manage all your sales channels from one place. This guide walks you through every Amazon selling fee, from mandatory charges to optional upgrades, with tips on how to reduce your costs. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. Mandatory Amazon fees Account fees: cost varies When learning how to sell on Amazon, the first step is to select a plan. You can choose from one of two seller plans. Individual plan ($0.99 per item sold): Only for merchants who sell fewer than 40 items a month. You may choose this if you’re just looking to test the waters and sell one or two key products to begin with. However, you won’t benefit from the same reach or efficiencies as you would with a Professional plan. Professional plan ($39.99 per month): Best for any serious merchant looking to sell on Amazon. By signing up for the Professional plan, you become eligible for the Buy Box, plus gain access to many tools within Seller Central. Note: you can drop down to an individual plan at any time. With the Individual plan, you won’t pay a monthly fee. However, you will pay Amazon $0.99 (USD) for every unit you sell. So, if you sell 200 units on Amazon, you’ll pay $198 (200 x $0.99) back to Amazon. With a Professional plan, you’ll pay $39.99 per month no matter how many units you sell. You also get access to many premium features, including sponsored ads, sales analytics reports, and essential inventory and listing tools. For both, you’ll be subject to additional selling fees as noted below. Referral fees: 8% - 15% on average You don’t get access to Amazon’s gigantic audience for free. Each time you sell an item on Amazon, you pay a referral fee. Think of it as a commission that you pay to Amazon for the privilege of selling to its customers. Referral fees are charged as a percentage of an item’s total sales price (TSP), which includes the item price, shipping cost, and any gift-wrapping charges. Referral fees vary by category and generally range between 8% to 15%. A few examples: Automotive and powersports - 12% Backpacks/handbags/luggage - 15% Clothing and accessories - 17% Footwear - 15% Home and Kitchen - 15% Pet supplies - 25% Toys and games - 15% While most referral fees are flat percentages, some categories (like baby products, beauty products, and grocery items) take a tiered approach based on an item’s TSP. For instance, a baby product with a TSP of $10 or less is subject to an 8% referral fee, while a baby product with a TSP of $10 or more is subject to a 15% referral fee. The opposite is true for categories such as appliances, collectibles, electronic accessories, fine art, furniture, and jewelry. For furniture, you’ll pay a 15% referral fee for products with a TSP up to $200. But that fee goes down to 10% for furniture products with a TSP greater than $200. All categories also carry a minimum referral fee. It’s most often $0.30 but may run higher. View the full list of referral fees by category here. An intro to how fulfillment works on Amazon When it comes to fulfillment on Amazon, you get two choices: Fulfillment by Amazon (FBA): Amazon will store your products in their fulfillment centers and pick, pack, and ship them for you. Amazon will also handle customer service and returns. Fulfillment by Merchant (FBM): You store, pack, label, and ship your products on your own. FBA is the most popular choice by far. FBA products gain the highly coveted "Prime" status on their listings, giving you a major competitive advantage in terms of ranking or winning the Buy Box and the ability to offer expedited shipping to millions of Prime users. However, because Amazon does the work for you, you will be subject to multiple fees. Amazon FBA fulfillment fees: cost varies For any items enrolled in FBA, you pay a fee for each one that Amazon ships to a customer. Fees are based on the size and weight of each package that gets sent. Amazon FBA fees fall into two broad categories: non-apparel and apparel. Within these, most packages will fall within the “small standard” and “large standard” size tiers. Small standard (non-apparel) This includes any non-apparel item with a maximum dimension of 15” x 12” x 0.75”. Fees are charged by weight. 6 oz or less: $3.22/unit 6+ to 12 oz: $3.07/unit 12+ to 16 oz: $3.59/unit Large standard (non-apparel) This includes any non-apparel item with a maximum dimension of 18” x 14” x 8”. 6 oz or less: $3.54/unit 6+ to 12 oz: $3.77/unit 12+ to 16 oz: $4.52/unit 1+ to 2 lbs: $5.14/unit 2+ to 3 lbs: $5.79/unit 3+ to 20 lbs: $6.13/unit + $0.30/lb above 3 lbs Apparel shipments follow the same size and weight requirements. However, apparel fees generally run $0.30 to $0.50 more per order than non-apparel fees. Small standard (apparel) This includes apparel items with a maximum dimension of 15” x 12” x 0.75”. 6 oz or less: $3.27/unit 6+ to 12 oz: $3.43/unit 12+ to 16 oz: $3.95/unit Large standard (apparel) This includes apparel items with a maximum dimension of 18” x 14” x 8”. 6 oz or less: $4.22/unit 6+ to 12 oz: $4.40/unit 12+ to 16 oz: $5.07/unit 1+ to 2 lbs: $5.81/unit 2+ to 3 lbs: $6.50/unit 3+ to 20 lbs: $6.68/unit + $0.30/lb above 3 lbs Amazon FBA inventory storage fees: starting at $0.75/cubic foot In addition to fulfillment fees, Amazon will charge you a monthly storage fee based on the space your inventory occupies inside their fulfillment centers. This fee will typically be higher during the holiday season, when demand for storage (and FBA shipping services) is highest. Rates factor in your product type, size tier, average number of units stored, product volume (in its fully packaged condition), and “dangerous goods” classification as well. January through September $0.87/cubic foot (standard size) $0.53/cubic foot (oversize) October through December $2.40/cubic foot (standard) $1.20/cubic foot (oversize) Other FBA fees to be aware of Perhaps one of the biggest knocks against Amazon FBA is the number of other potential fees you could be paying. These fees could be triggered by various situations, such as if your products aren’t properly prepped for Amazon’s fulfillment centers. Here is a sample of other fees to be aware of: Long-term storage fees: To prevent a pileup of dead stock, Amazon applies a long-term inventory fee if your inventory sits in a fulfillment center for nine months or longer. This fee starts at $1.50/cubic foot for items stored between 271 to 365 days, then increases to $6.90/cubic foot (or $0.15 per unit, whichever is greater) for inventory stored after the first year. Returns processing: If a customer returns an item you sold on Amazon that offers free return shipping, you’re responsible for covering the cost. This applies to items within the Apparel and Shoes categories. Fees range from $2.12 to $3.41 for most items but may go higher for oversized items. Get a full fee schedule here. FBA removal order: This fee is charged for each unit you request to remove from an Amazon fulfillment center and have inventory sent back to you. For example, you may submit a removal order if your products aren’t selling and you want to avoid paying long-term storage fees. Removal fees range from $0.52 to $1.51 per unit for standard size items. FBA disposal order: If, alternatively, you’d like to request Amazon to destroy your items instead of shipping them back to you, you’ll have to budget $0.52 to $1.51 per unit disposed (for standard sized items). Unplanned services: Unplanned services fees kick in if you fail to prep your FBA shipments according to FBA’s Packaging and Prep requirements or Shipping and Routing requirements. Fees depend on the type of service provided. For example, if Amazon needs to re-label your products, you’ll be charged $0.20 per unit for standard sized items. View the full rate sheet here. MCF orders: FBA offers its services for non-Amazon orders under the Multi-Channel Fulfillment program. In other words, if you’d like Amazon to fulfill orders that you receive from your online store, you can do so. However, you’ll have to pay higher fulfillment fees than you would for a non-Amazon order. MCF fulfillment fees start at $5.35/unit for small standard items, and $8.57/unit for large standard items. View all MCF rates here. (Note that some marketplaces like Walmart Marketplace expressly forbid the use of Amazon FBA.) Amazon FBM fees If you’re a Professional Amazon seller, you can set your own shipping rates (except for products in the media category) and cover the cost of shipping in your product price. However, sellers with an Individual plan must use Amazon’s set shipping rates for all products. For instance, if you sell a book to a customer, the customer will be charged $3.99 (per Amazon’s rate sheet) for domestic standard shipping. If shipping ends up costing more than $3.99, you’ll have to cover the difference. Optional and additional Amazon selling fees Amazon Ads: cost varies Amazon Ads are a hot commodity these days, with nearly two-thirds of sellers using Sponsored Product Ads to promote their items. You, too, can take advantage of paid ad placements on Amazon. These ads are pay-per-click (PPC), meaning you only pay when someone clicks on your ad. The exact fee amount depends on the keyword you’re bidding on and your daily budget. Premium account services: $1,600 per month + 0.3% of total monthly sales Amazon offers a Strategic Account Services (SAS) Core program that connects you with an account manager, who can provide personalized tips on how to scale your business on the marketplace. As a SAS Core member, you get early access to new or beta programs, alongside tactical support. SAS Core costs $1,600 per month, plus 0.3% of your total monthly sales up until $5,000. Rental book listing fee: $5 per rental If you choose to rent out textbooks on Amazon, you will have to pay a rental book service fee of $5 per rental. High-volume listing fee: $0.005 per listing For any non-media listings, if you have a large amount of active listings that haven’t sold in the past 12 months, you will have to pay Amazon a monthly fee of $0.005 per eligible listing to cover cataloging costs. This fee is waived for the first 100,000 listings. Refund administration fee: $5 or 20% of referral fee (whichever is less) When you refund a customer for an order that they’ve already paid for, Amazon will refund your referral fee minus the refund administration fee, which is either $5 or 20% of the referral fee (whichever is less). So, if you refund a customer the price of your product ($10) in a category with a 15% referral fee, your refund administration fee will be $0.30 ($10 x 0.15 = $1.50). An example of an Amazon bill How does the cost to sell on Amazon stack up against, say, the cost of selling on Etsy or another third-party marketplace? Here’s a rundown. Let’s say you’re a Professional Plan seller using Amazon FBA. You’re selling felt letter boards for kids that measure 10 inches by 10 inches (when packaged) and weigh 0.5 pounds. The boards cost you $5 to make, and you sell them on Amazon for $20 under the Toys & Games category. So, your customer pays $25 for a board, gets fast and free shipping (a la Prime), and pays $1.50 in tax, bringing their TSP to $26.50. At the end of the transaction, your bill will look something like this: Description Amount Item price $25 Referral fee (15%) -$3.75 FBA fulfillment fee (flat rate) -$3.07 Cost to ship to Amazon -$0.30 FBA storage cost (Jan - Sept) -$0.01 Cost of goods sold (COGS) -$5.00 Net profit from sale $12.87 (51.48%) You can use Amazon’s revenue calculator to calculate your own costs. 2 ways to save on your Amazon selling fees 01. Join the Brand Referral Bonus Program If you’re a brand owner, make sure to join Amazon’s Brand Registry. Among the many perks of enrolling yourself in the registry, you can earn a bonus on any sales made through non-Amazon marketing efforts. Here’s how the Brand Referral Bonus Program works: You embed an Amazon-provided link to any non-Amazon marketing assets. If a customer clicks on that link and makes a purchase from you within 14 days, you’ll earn, on average, 10% back on your referral fee. The exact bonus rate depends on your product category and the number of sales generated. 02. Watch your inventory levels One of the best ways to avoid long-term storage fees or other inventory mishaps is by having a reliable system for tracking, forecasting, and managing inventory. If your online store is powered by Wix eCommerce, you can use built-in inventory management tools to automatically and accurately sync inventory across all of your sales channels. The bottom line: know the money coming in and out of Amazon Amazon can be a great addition to your channel mix, but as with every third-party marketplace, it comes at a price. On Amazon you face: Tighter margins Fluctuating fees Lots of competition, especially around price Less control over your branding Read Also: How to start a business Our top tip: stay on top of your costs and treat Amazon as a supplement to your online store, where you retain total control over your fees and user experience. Start an online store with a hassle-free platform like Wix eCommerce, and take advantage of all its built-in tools for catalog management, inventory management, price management, SEO, and more. Keep in mind that there are fees no matter where you sell, whether you're selling on eBay or selling on Facebook Marketplace. Did you know? Wix enables omnichannel eCommerce by connecting online stores to marketplaces, social commerce platforms and in-person point-of-sale systems from a single dashboard.

Turn your ideas into sales and start selling with Wix eCommerce→ Selling on eBay typically costs between 13% and 15% of your total sale amount in final value fees, depending on your product category. As one of the world's largest online marketplaces, eBay attracts millions of active buyers, making it a powerful addition to your eCommerce website and multichannel selling strategy. Wix integrates eCommerce stores with Amazon, eBay and Google marketplaces, making it easy to manage all your sales channels from one place. In this guide, we break down every fee you'll encounter as an eBay seller, from mandatory charges to optional upgrades, so you can calculate your true costs before you list. Already decided to sell? Check out our guide on how to sell on eBay. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How much does it cost to sell on eBay? 01. Mandatory eBay fees Insertion fees: free–$0.35 per listing (in most cases) An insertion fee is the amount you pay eBay in order to list products on its marketplace. This will be charged every time you create or renew a listing, no matter if it actually sells. That said, eBay gives you 250 “zero-insertion” (aka free) listings per month—or more if you have an eBay Store subscription. But getting 250 zero-insertion fee listings doesn’t necessarily mean you can list 250 different items for free. An insertion fee is charged per listing and per category. In other words, let’s say you’re selling water bottles. You could list your bottles in the Sporting Goods category to reach runners, walkers, and other active folks. At the same time, you may want to list your water bottles in the Office Supplies subcategory to reach young professionals who want something to take into the office. This counts as two separate insertions in eBay’s eyes, meaning you’ll be charged two separate fees for them. You’ll also be charged each time you re-list an item. For instance, any “good ‘til cancelled” listings will automatically renew each month, and each renewal will count as a new insertion. Fortunately, you’ll only be charged once per listing, regardless of the number of available units or variations associated with it. The standard insertion fee is $0.35 per listing, though certain subcategories (like Guitars & Basses) are free while others (like Commercial Printing Presses) charge higher fees. If you have a store subscription, you may also benefit from lower insertion fees. Read also: Best online selling sites, eCommerce vs. marketplaces "One of the biggest mistakes I see eBay sellers make is not really understanding their cost and profit breakdown. They often guess their margins instead of knowing their actual numbers." - Nahar Geva, founder of ZIK Analytics Final value fees: 13.25%–15% on average The heftiest single fee you’ll pay on eBay is called a “final value fee.” This fee represents the amount you owe eBay for every completed sale on its platform. The final value fee will vary based on your: Product category Total amount of sale (TAOS), which it the sum of your item price, handling charges, shipping fees*, sales tax and other applicable fees The final value fee will be charged as a percentage of your total sales price (based on the factors above), plus $0.30 per order.** For most categories, final value fees will amount to 13.25% of the TAOS, up to a maximum TAOS of $7,500. For any TAOS over $7,500, you will be charged an additional 2.35% on the portion of the sale that goes beyond the $7,500 threshold. Here’s an example of how other categories are charged: Books & magazines: 14.95% (up to TAOS of $7,500) Women’s bags & handbags: 15% (up to TAOS of $2,000) Jewelry & watches: 15% (up to TAOS of $5,000) Art NFTs: 5% on TAOS Guitars & basses: 6.35% (up to TAOS of $7,500) Athletic shoes: 8% (if TAOS is $150 or more); 13.25% (if TAOS is less than $150) You can get a full rundown of final value fees here. Learn more: Can I sell products on Wix and how? Special notes * The hardest part of figuring out your final value fee is accurately calculating the shipping portion of your TAOS. If you offer one-day or international shipping and a less-expensive domestic shipping option, the TAOS will be based on your cheapest domestic option. If you offer one-day or international shipping but no cheaper option, your TAOS will be based on the service your buyer chooses. If your business is headquartered in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand or Vietnam and your item isn’t located in the U.S., your TAOS is based on the shipping option your buyer chooses. ** While your final value fees are charged per item, the additional $0.30 fee is charged per order. So, if a customer buys five items from you on eBay in one order, you pay a final value fee on each item (five in total) but pay only one additional $0.30 fee for the entire order (and $0.40 for orders over $10). Final value fee mistakes to avoid It’s possible to inadvertently increase your final value fee by making one of these three mistakes. Asking a buyer to purchase your product outside of eBay to avoid fees: This is strictly prohibited by eBay, as is swapping contact information like email addresses. Violation will result in penalties whether or not your item sells. Failing to meet eBay’s minimum performance standards: eBay evaluates your performance as a seller on the 20th of every month. If you’re not meeting their minimum standards (for example, you’re regularly late on your shipments), you’ll get charged an additional 6% fee on top of the normal final value fees during the next calendar month. Using inaccurate product descriptions: If eBay finds that too many of your returned items are due to “item not as described,” you’ll get charged an extra 5% on your normal final value fees for sales in those categories during the following month. 02. Optional eBay fees eBay Store subscription: starting at $4.95 per month You don’t have to purchase a monthly or annual subscription to sell on eBay. However, with a Store subscription plan, you can design a branded space within eBay to showcase your products, plus receive other perks like additional free listings and lower final value fees. eBay offers five subscription plans. Below is pricing for each plan when renewed yearly. Starter ($4.95 /month) Basic ($21.95 /month) Premium ($59.95 /month) Anchor ($299.95 /month) Enterprise ($2,999.95 /month) 250 free listings per month 1,000 free fixed-price listings per month 10,000 free fixed-price listings per month 25,000 free fixed-price listings per month 100,000 free fixed-price listings per month $0.25 insertion fees after 250 $0.25 insertion fees after 1,000 $0.10 insertion fees after 10,000 $0.05 insertion fees after 10,000 $0.05 insertion fees after 10,000 - Lower final value fees between 2.35% - 15.30% Lower final value fees between 2.35% - 15.30% Lower final value fees between 2.35% - 15.30% Lower final value fees between 2.35% - 15.30% - $25 per quarter to spend on eBay branded shipping supplies $50 per quarter to spend on eBay branded shipping supplies $150 per quarter to spend on eBay branded shipping supplies $150 per quarter to spend on eBay branded shipping supplies - Free subscription to Sourcing Insights tool Free subscription to Sourcing Insights tool Free subscription to Sourcing Insights tool Free subscription to Sourcing Insights tool Listing upgrades: $0.50–$6 per item When you sell products on eBay, you’re sharing space with 2.5 billion active listings every day. Listing upgrades can help your listings to stand out. Upgrades include: One or three-day duration (for auction-style listings): $1 per listing. This lets you run a listing for a very short time. Reserve price (for auction-style listings): Either $5 or 7.5% of reserve price (whichever is greater with a maximum fee of $250). This is a fee that's charger whether or not your item sells, intended to establish a minimum price that your item needs to sell for. For select Business & Industrial categories, the feel for this upgrade is a set $5. Bold: $2 for auction-style listings, $4 for fixed price listings ("Good 'Til Cancelled"). Subtitles: $2.00 per listing for items priced $150 or less, $3 per listing for items priced above $150 and $0.50 for Real Estate listing. This allows you to get an extra line of copy below your product title, in which you can provide additional product features and information. Gallery Plus: $0.35 per listing for auction-style items not listed in the Art, Antiques, Collectibles and Pottery & Glass categories, $1.00 for fixed price listings not listed in these categories. Gallery Plus lets buyers view a larger version of your featured product image within eBay search results; this could be helpful if you’re listing a product in a hyper competitive category. International site visibility (for auction-style listings): Ranges from $0.10–$0.40 per listing depending on your item's starting price. This feature lets you extend the reach of your product listings to eBay’s UK and Canada sites. Promoted listings: 2%–100% of TAOS. If eBay ranks you as an “above standard” or “top rated” seller, you have the option of participating in their Promotion Listings Standard program. It’s essentially a type of ad that increases your visibility in eBay search results. The amount you pay per promotion is up to you. You can choose an ad rate for each item between 2%–100% of the item’s total sale amount. If you take part in the program, eBay will give you a suggested rate as a starting point. In theory, a higher ad rate will increase your listing’s reach. An example of an eBay bill So, how much does it cost to sell on eBay, and how does it compare to the cost of selling on Etsy or the cost of selling on Amazon? Let’s pretend you’re selling aromatherapy candles, which fall under eBay's Home & Garden category. Each candle costs you $3 to make. You sell them for $20 on eBay. Your customer pays $7.50 in shipping (your total cost of shipping) and $1.20 in tax, bringing the TAOS to $28.70. You don’t have an eBay subscription plan, but you’re within your 250 monthly limit of zero-fee insertions. Here’s what your bill will look like once the transaction is complete. Description Amount Item price $20.00 Shipping price $7.50 Insertion fee (within zero-fee insertion limit) $0 Item cost -$3.00 Shipping cost -$7.50 Final value fee (13.6% of $28.70 + $0.40) -$4.30 Net profit from sale $12.70 (46.18%) You can use this free eBay fee calculator by ZIK Analytics to estimate your own costs. Did you know? Wix makes it simple for growing businesses to sell anywhere: online, on social channels, marketplaces or in person. Stores can reach customers globally with automatic translations, multi-currency payments and automated tax calculations. Merchants can connect to major marketplaces like Amazon, eBay and Google, sell directly on TikTok and Instagram or even launch a branded mobile app for iOS and Android to engage shoppers on the go. For businesses with a physical presence, Wix integrates fully with point-of-sale systems, making it easy to manage both online and offline sales from one platform. Pro tips for increasing your eBay earnings Getting the most out of your eBay sales can take some trial and error, but a few thoughtful tweaks can improve your results. We spoke with Nahar Geva, founder of ZIK Analytics, who shared a few of his personal tips: Focus on profitability, not just revenue: "Sellers sometimes get excited by fast sales and large revenue, but they forget that in order to grow, they need enough cash flow to reinvest in inventory, marketing or simply keeping the business running. Without healthy profit margins, it’s impossible to scale sustainably." Track inventory and cash flow carefully: “The best way to manage both inventory and cash flow is to calculate your days of supply, how long it takes you to restock, and how much inventory you need to sustain your growth. When you know your numbers, you can plan smarter and grow faster. I see far too often that many sellers only look at the item cost versus the sold price and believe they’re making money, but by the end of the month, they wonder why their balance keeps shrinking and where the profit loss is.” Invest in high-margin items and reinvest profits: “Remember, if you want to grow your eBay business, you have to invest your profits back into inventory and marketing. I always recommend aiming for at least a 200% profit margin, especially when you’re starting out and don’t have strong cash flow yet. So, ensure you start with low-cost items that you can sell for at least three times the price, as this way, you can scale organically without relying on loans or losing your money." Research before you list: “Don’t rush to list new products. Spend time researching what actually sells, validate the competition and confirm demand using product research tools to make smarter choices. The difference between guessing and researching is the difference between selling and sitting on unsold stock." Don't just rely on price to stand out: "Offer a clear, unique selling proposition. That’s how you create your own blue ocean and dominate your niche. Once your product is ready, optimize your listings properly, from your eBay title and description to item specifics. And don’t underestimate your photos. Bright, clean, and realistic images can drastically improve your click-through rate." Expand your reach with eBay eBay's reach and relatively simple fee structure make it an enticing option. But keep in mind that eBay works best as a complement to your own online store, where you retain full control over your branding and the user experience. Wix lets merchants connect their eCommerce store to eBay, auto-import product listings and manage orders across channels from a single dashboard. Read also: How to start a business and Amazon alternatives Sell on eBay FAQ How much does eBay take per sale? eBay charges a final value fee (FVF) for each item that sells. The FVF is a percentage of the sale price (13.6%–15% on average), plus a fixed fee of $0.30 for orders $10 or less and $0.40 for orders over $10. The percentage of the sale price that eBay takes varies depending on the category of the item being sold. For example, the FVF for most categories is 13.6%, but the FVF for jewelry and watches is 15% is the total amount is $5,000 or less. Does eBay charge a fee to sell? Yes, eBay charges a fee to sell. The fees are as follows: Insertion fee: This is a one-time fee that is charged when you create a listing. The insertion fee ranges from free to $0.35 per listing for most categories. Final value fee (FVF): This is a percentage (usually 13.25%–15%) of the sale price of the item, plus a fixed fee of $0.30. The FVF varies depending on the category of the item being sold. Listing upgrade fees: These are optional fees that you can pay to improve the visibility of your listings. Fees depend on the type of upgrade you choose to use. eBay Store subscription: If you subscribe to an eBay Store, you will pay a monthly fee. The monthly fee for an eBay Store starts at $4.95 per month. Can I sell on eBay without paying anything? While it's not possible to completely avoid fees on eBay, there are some ways to minimize them: Free listings: eBay offers a certain number of free listings per month (usually 250) for personal accounts. No reserve price auctions: These don't incur a reserve price fee. Final Value Fee discounts: eBay occasionally offers promotions that reduce or waive Final Value Fees. Store subscriptions: For high-volume sellers, these can reduce per-item fees. Avoid optional fees: Such as subtitle or scheduling fees. However, eBay will always charge some fees, typically including a Final Value Fee on sold items. It's part of their business model and how they generate revenue. How do I start selling on eBay? Selling on eBay is easy and a great way to make extra money. Simply follow these steps to get started and reach millions of potential buyers. Set up your account: Create an account and add payment details. Research your item: Look up similar items to check pricing, demand and trends. Create a strong listing: Write a clear title, add a description and use quality photos. Set price and shipping: Choose auction or fixed price and use competitive shipping rates. Publish your listing: Review and publish to start attracting buyers. Manage sales: Track orders, respond to questions and ship promptly. Receive payment: eBay deposits payments directly into your account. Build your reputation: Earn positive feedback to attract more buyers.

Turning your idea into a business? Start with a domain name→ Learning how to receive international payments with Wix opens your online business to millions of new buyers around the globe. You get to expand your market far beyond your local borders while Wix as a reliable and advanced eCommerce platform handles the complex currency conversions in the background. Wix empowers businesses to scale globally and sell across multiple channels from a single platform. Merchants can localize their stores with automatic translations, accept payments in multiple currencies and calculate taxes automatically for international sales. This guide walks you through the exact steps needed to accept money from different countries securely with Wix. You'l learn how to set up local currencies, choose the right payment providers and give your international shoppers a familiar, trustworthy checkout experience. Learn more about advanced eCommerce localization with Wix. How to receive international payments with Wix in 5 steps Setting up international payments on Wix is a straightforward process but it does require a specific type of plan to unlock the checkout features. It also works for all online business sizes, from small to enterprise. 01. Upgrade to a business plan You can't accept online payments on a free or Website paid plan. You must upgrade to a Wix Business or Wix Studio plan. Go to Upgrade in your Wix Dashboard. Select a paid plan that includes Accept Online Payments. 02. Navigate to Accept Payments Once upgraded, you need to configure your payment gateway. Open your Site Dashboard. Go to Settings on the left-hand sidebar. Click on Accept Payments. 03. Choose your primary payment provider Wix will automatically suggest providers based on your business location. Wix Payments: The easiest native option (available in 15+ countries including the US, UK, Canada, and parts of Europe). It handles major credit cards, Apple Pay and Google Pay. Third-party providers: If Wix Payments isn't available in your region, or if you prefer another service, you can connect Stripe, Square or local providers like Razorpay (India) or PayU. 04. Connect PayPal for global reach PayPal is a must-have for international sales because it supports over 200 countries and multiple currencies. Its also trusted by consumers globally. In the Accept Payments tab, locate PayPal. Click Connect. Enter your PayPal email address. (Wix will prompt you to complete the setup on PayPal’s site to ensure your account is "Business" status). Learn more about how to accept payments online. 05. Set up multi-currency (optional but recommended) To help international customers, you can show prices in their local currency using the Wix Currency Switcher app. Go to the Wix App Market. Search for and install Wix Currency Switcher. Add the currencies you want to support. Note: While customers see their local currency, the final checkout usually occurs in your Home currency unless your specific payment provider (like certain Stripe setups) supports multi-currency settlement. Pro-tip: Keep in mind that international transactions often carry extra weight. For example, if you use Wix Payments in the UK, you might see a 1% cross-border fee plus a 2% currency conversion fee on top of the standard processing rate. Always check your provider's International or FX fee schedule so you aren't surprised by the margins. Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. Learn more: What is eCommerce localization? Can I restrict sales to specific countries? With Wix have total control over where you ship your products. In your shipping settings, you can simply select the specific countries you want to sell to and leave out the regions you are not ready to serve yet.

Turn your ideas into sales and start selling with Wix eCommerce→ Every successful eCommerce website needs easy, secure ways for customers to pay. With Wix, you can accept online payments using 80+ trusted payment gateways worldwide. You can rest assured that transactions happen safely under your watch, and that your customers have multiple ways to pay for purchases on your site. Follow this guide to learn how to accept secure online payments on Wix. Wix supports multi-currency payments and localized checkout experiences, enabling businesses to sell internationally and scale across global markets from a single platform. Need a secure platform for getting your business online? Build an eCommerce website with Wix. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. How to accept online payments with Wix Find the right online payment gateway Set up Wix Payments Accept in-person payments Manage your payments 01. Find the right online payment gateway To facilitate any transaction online, you need to connect at least one payment gateway to your website. But before we dive in, make sure you know the difference between payment gateway and methods: Payment gateways (a.k.a. “payment service provider” or “payment processor”) are the pieces of tech that transfer payment information between your buyer and your business. They are responsible for securely transmitting payment data (like credit card details) to your bank account so you can get paid. Payment methods (a.k.a. “payment options”) are the way your customers pay for your products or services. There’s a variety of payment methods out there, including cash, debit/credit cards, digital wallets (like Apple Pay, PayPal and Google Pay), bank transfers, local payment methods and more. Keep in mind that available payment methods depend on your location and payment provider. When choosing a payment gateway, consider the payment methods they support. In many cases, a payment gateway supports more than one payment method—and it’s generally considered best practice to give customers multiple payment options at checkout. Payment gateways vary by location and support different business types. The following are some of the most popular online payment solutions available on Wix for U.S.-based small business owners: Wix Payments: Wix Payments is our own payment provider and the most efficient way to accept payments on Wix. You can accept online payments without setting up a third-party platform and manage your entire business—payments, inventory and much more—right from your Wix dashboard. Wix merchants in the U.S. and Canada can also sell online and in person using Wix Point of Sale (POS). Wix Payments supports multi-currency payments and localized checkout experiences, enabling merchants to sell internationally and expand into global markets from a single dashboard. Learn more about how to accept international payments with Wix. PayPal: PayPal is a digital wallet that accesses money from a debit or credit card. In the U.S. and other select countries, customers can opt into PayPal’s buy now, pay later program. U.S. customers can also access their Venmo accounts during a mobile PayPal checkout. Stripe: Stripe supports over 135 currencies, making it a popular choice if you’re appealing to a global customer base. Like the other payment providers mentioned in this list, you can offer a wide range of payment options through Stripe. Square: Square supports both in-person payments (via its POS, mobile app or tap-to-pay tech) and online transactions. Square’s omnichannel capabilities, as well as its flat-free pricing structure (among other benefits), are some of the top reasons why sellers gravitate towards this platform. Buy Now, Pay Later (BNPL) solutions: Popular BNPL solutions like Affirm, Afterpay, Klarna, Clearpay and Sezzle allow you to get paid in full while letting your customers split their costs into affordable payments over time. Altogether, Wix supports 80+ third-party payment providers so this list only scratches the surface. It’s worth noting that many users find it most convenient to start with Wix Payments, then enable other providers as needed. Before integrating any gateway, review its terms and conditions in depth. Take note of anything that can impact your business and profit, including the setup process, transaction fees, supported products/services and information required to verify your account. Learn more: How to accept payments online 02. Set up Wix Payments Streamline your business with our proprietary payment solution, Wix Payments. Accept debit/credit cards and other popular payment methods, like Apple/Google Pay, Affirm, Afterpay, Klarna and tap to pay. Wix Payments additionally lets you manage everything in one place, from online and in-person payments to orders, bookings, events, services, classes, subscriptions and more. This unified system allows merchants to manage both online and offline sales from a single platform, supporting true omnichannel eCommerce operations. To create your Wix Payments account, follow these steps: Check that your product and service is supported. Make sure that Wix Payments is available in your region and that you’re not selling any prohibited products or services. Connect Wix Payments. Follow Wix Payments checklist and navigate to “Getting Paid” then “Connect & Setup” in your site dashboard. Hit “Connect Payment Method” to select “Accept Credit/Debit Cards with Wix.” Choose your payment methods. From the list that pops up, click on the payment methods you want to offer your customers. Complete account setup. If you’re not already subscribed to a paid plan that supports online payments, you’ll have to upgrade your plan to complete setup and receive payments. Upgrade your site, then go to “Settings” > “Accept Payments.” Fill in your business and bank account info to set up your account. Accept payments instantly. Note: you can start taking online payments from customers as soon as you connect Wix Payments, but you’ll need to complete account setup to get paid (i.e., receive payouts). Get paid. Once you’ve submitted your information and gotten approved, you’re good to go. Your money can now be sent directly to your bank account. Once Wix Payments is set up, merchants can also layer in conversion and retention tools directly at checkout. Wix allows businesses to customize the checkout experience and extend workflows, from applying automated discount logic at the point of purchase to enabling gift card payments and subscription billing, supporting more advanced retail strategies without adding complexity to the setup. 03. Accept in-person payments If you own a physical storefront or play to sell on the go, make sure you have a payment system set up. You can choose to install hardware, such as a stationary register or dashboard card reader that connects to your laptop, in your store and/or use a wireless option like a mobile card reader or app for on-the-go sales. Wix supports all of these options with solutions for: Point of sale (POS): Sell online and in person with Wix POS. Manage your multichannel inventory, sales, orders, payments, payouts, customer profiles, analytics and more. You can also integrate Square and SumUp POS with Wix. Wix integrates online stores with in-person point-of-sale systems, enabling merchants to manage both eCommerce and physical store operations from a single platform. Manual payments: Allow customers to make a purchase on your site and pay in person with cash. Simply connect manual payments at checkout and add instructions so your customers know how to pay you offline. Pay via a link: If a customer prefers to pay securely via your site, send them a branded invoice with how much they need to pay. Wix Invoices lets you include direct links to products for faster checkout. Related reading: How much does a POS system cost? 04. Manage your payments We’ll venture a guess and say that when it comes to payment management, most businesses are well past manual spreadsheets. Simplify how you manage your business even more with Wix’s all-in-one dashboard. You’ll be able to review every purchase made on your site, regardless of the payment provider or method. Plus, you’ll get an overview of your payment activity, including gross income and number of successful payments. For each transaction, you’ll see the date, customer name, products/services purchased, payment method, amount due and payment status. You can download the entire spreadsheet as a CSV file to conveniently manage your business offline. If you choose Wix Payments as your payment gateway when starting a business, you’ll be able to manage your payments and payouts in one place. You can additionally monitor and handle refunds and chargebacks from the same spot. Refund your customers directly from your dashboard, and track and dispute your chargebacks with our built-in tool. For growing businesses with more complex operational needs, Wix connects online stores to ERP, CRM and other enterprise systems through deep API connectivity, allowing payment and order data to flow into existing business infrastructure without manual intervention. Different types of online payment methods Online payment methods offer convenience, security and efficiency. There are various ways that customers choose to pay online, including: Credit cards: Credit cards are one of the most widely accepted online payment methods, allowing customers to make purchases using their credit line. Credit card transactions offer protection against payment fraud, meant to safeguard both businesses and cardholders. Debit cards: Debit cards are linked to a customer's bank account, enabling them to make purchases directly from their available funds. Debit card transactions are processed immediately and thereby reduce the risk of fraud compared to credit cards. Electronic wallets (e-wallets): E-wallets, such as PayPal, Venmo, Google Pay and Apple Pay, provide a secure platform for storing and transferring funds. Customers can link their bank accounts or credit cards to their e-wallets to make online payments. Mobile payments: Mobile payment solutions like Google Pay and Apple Pay let customers pay for purchases using their smartphones. These methods utilize near-field communication (NFC) technology for tap-to-pay and contactless payments. Automatic clearing house (ACH) payments: ACH payments are electronic bank-to-bank transfers processed through the ACH network in the U.S. They are typically used for subscription payments, large transactions or recurring billing because of their lower transaction fees and secure processing. Bank transfers: Bank transfers involve transferring funds directly from a customer's bank account to a merchant's account. This method is often used for larger transactions or when other payment options are unavailable; while usually faster than ACH payments, bank transfers tend to be more expensive. Buy now, pay later (BNPL): BNPL services allow customers to make purchases and spread out the payments over time. This method is gaining popularity due to its flexibility and affordability. Cryptocurrencies: Cryptocurrencies, like Bitcoin and Ethereum, are emerging as an alternative online payment method. While still in their early stages of adoption, cryptocurrencies offer decentralized and secure transactions. Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK. Why online payments are a must for modern businesses: 8 core benefits Taking payments online comes with a lot of perks. Some benefits may be more obvious than others, but as food for thought, here are some perks you should remain mindful of: Convenience for customers: Online payments let your customers make purchases from anywhere, anytime using their preferred devices, eliminating the need to carry cash or visit physical stores. Flexibility and scalability: By accommodating various payment methods, including credit cards, debit cards, e-wallets and mobile payments, your business can cater to more customer preferences, plus potentially gain a competitive edge. Wix supports businesses from small online stores to high-revenue brands generating millions in annual revenue, with payment infrastructure designed to scale alongside growing transaction volume. Faster payment processing: You can receive payments almost instantaneously through online transactions. This, in turn, can accelerate cash flow and streamline administrative tasks. Reduced costs: You no longer have to handle physical cash, checks or credit cards, saving your business money on processing fees, bank charges and fraud prevention costs. Enhanced security: Reputable online payment gateways, such as Wix Payments, employ advanced security measures to protect both your business’s and your customers' financial information. These measures include data encryption, fraud detection and tokenization, which protects sensitive data from unauthorized access. Wix ensures compliance with global standards including GDPR and PII protection, providing enterprise-grade security for eCommerce payment operations. Global reach: Accepting online payments opens you up to a global customer base. To state the obvious, this can boost your sales, revenue and market share. Wix enables merchants to sell internationally with multi-currency payments, automatic translations and automated tax calculations, removing much of the operational complexity that comes with cross-border commerce. Valuable customer data: Online payment transactions can give you insight into your customers’ purchasing patterns, preferences and demographic information. This data can be used to tailor your marketing campaigns and engage customers more intelligently. Real-time sales tracking: Track sales in real time and make more immediate and informed decisions around inventory management, staffing and marketing strategies. How to accept secure online payments with Wix FAQ Does Wix support international payments? Yes. Wix supports multi-currency payments and localized checkout experiences, enabling merchants to sell to customers around the world from a single platform. Merchants can display prices in local currencies, accept payments through 80+ global payment gateways and automate tax calculations for international sales. Wix also supports automatic store translations, making it straightforward for growing brands to expand into new markets without managing separate platforms for each region. Is Wix Payments secure? Yes. Wix Payments is built on enterprise-grade infrastructure and meets the highest international security standards, including PCI Level 1 compliance and 24/7/365 SOC monitoring. Wix ensures compliance with global standards including GDPR and PII protection, and employs advanced security measures such as data encryption, fraud detection and tokenization to protect both merchant and customer financial information. Automated threat detection, anti-DDoS solutions and regular vulnerability scans additionally ensure that transactions remain secure at all times. Can I build an onlien store with Wix Harmony? Yes. Wix Harmony is Wix's flagship AI website builder that lets you go from a single prompt to a business-ready online store. You can generate your storefront, set up payment processing and configure your eCommerce operations by chatting with Aria, Wix Harmony's built-in AI agent, or by editing your site by hand with full drag-and-drop control. Every store built with Wix Harmony is backed by Wix's enterprise-grade infrastructure, ensuring top-tier security, performance and reliability from day one.