- Yarin Singolda
- 1 day ago
- 5 min read
Build your website, your way with Wix Harmony →
Creativity can look wildly different depending on who you ask. It might be a messy sketchbook of ideas, a late-night burst of writing or hours creating a website until its look and feel is just right. But it’s always been a deeply human thing.
Times have changed. Now, we’ve got AI tools that can paint, write poetry and build entire websites with just a few prompts. So, it’s natural to wonder: Does this change what it means to be creative? And does using AI mean we’re cheating?
I don't think so. In fact, I believe AI has brought a whole new dimension to creativity. One where the hurdles are lower, but the ceiling is higher. One that doesn’t compromise the human touch, but unblocks our creative potential.
How AI has transformed web design
If you’ve dabbled in web design lately, you’ve probably noticed the shift. AI has removed two massive barriers that used to stop great ideas in their tracks: the skills gap and the efficiency gap.
In the past, having a brilliant idea for a website was only step one. Step two involved actually having the skills to bring it to life. You needed to be a developer, designer, content writer and more, all rolled into one.
AI bridges that gap. You don't need to be a professional coder to get custom website features; you just need to know how to ask for them.
Then, there’s the time factor. We all have those nagging tasks at the bottom of our to-do lists, like automating emails, writing meta descriptions and formatting images. AI handles these tasks in seconds and at scale, clearing the path for us to focus on the big picture.
What I’ve learned: AI doesn’t have to come at a creative cost
As I’ve been working in product marketing, I’ve heard it a lot. The idea that using AI is a lazy way out or that it somehow dilutes our artistic integrity. But let’s flip that script.
If you approach AI without intention or direction—if you just say “build me a bakery website” and walk away—then yes, you’re handing over your creative license.
But if you view every part of the process as a chance to inject your personality, whether it’s picking colors, designing the user experience or creating the content, then AI becomes a partner, not a replacement.
Having worked on our new editor, Wix Harmony, I can tell you it’s the perfect testing ground. It brings AI and manual creation together in a single hybrid website builder (think AI-powered creation, known as “vibe coding,” with freeform drag-and-drop design).
Then, at the heart of Wix Harmony is Aria, a multi-skilled Wix AI agent. You can have her create a new section, add text, pull in best-selling items, insert images and even add linked buttons, all at once. She’ll guide and carry out tasks for you, but you drive the creative choices.
6 tips on preserving your creativity while building a website with AI
With all this in mind, here’s my take on how to get the best out of AI in web creation without losing your creative spark.
01. Brainstorm with AI
Sometimes the hardest part of creating a website is just getting the gears turning. People don’t always realize it, but brainstorming is one of AI’s strongest suits.
Treat your AI agent like a sounding board to riff ideas back and forth. I’ve had plenty of brainstorming sessions with Wix Harmony’s Aria, and it really helps to get your creative juices flowing.
Ask for ideas for the hero image on your homepage. Its responses might inspire your site’s overall look and feel. Or, look for guardrails by asking what it considers generic.
02. Inject creativity into your prompts
As they say, “garbage in, garbage out.” Giving generic instructions will only get you generic results. If you want your site to feel like you, you need to put yourself into the prompt.
When thinking about AI prompts for website building, don’t just ask for "a bakery website." Ask for "a cozy, rustic bakery website that feels like your grandmother’s kitchen, using warm earth tones and playful language.”
For inspiration, check out the creative detail in this prompt and the website Wix Harmony built from it.
“Create a website for an interior designer called ‘Maison Détail’ offering full-service interior design, covering residential and commercial projects. Focuses on creating spaces that reflect the client's personality and needs. Stands out with a collaborative approach and attention to detail. The visual direction is "chic". Elegant design, featuring images of stylish interiors, a neutral color palette with metallic accents and curated furniture.”
03. Add unique features to your site
One of the coolest things about AI website building is being able to create the kind of custom components that used to require a professional coder.
For example, for my bakery site, I want to create a fold where every time we add a new item to the menu, we have a flashing banner that says, “hot out of the oven.”
Go wild with your imagination and prompt AI to create unique experiences you won’t find on every website, like countdown timers, graphs or interactive modules tailored to your brand.
04. Look for creative blind spots
Sometimes we’re too close to our own work to see what’s missing. Here, you can flip the role of AI and use it as a critic.
Ask it, “What’s missing from this page?” or “Is my mission statement clear to a first-time visitor?” “How could the page be made more engaging?”
It might point out that your navigation is confusing or that your tone shifts weirdly in a second paragraph. Here, it’s not about letting AI create for you; it’s about using it to ensure your creative vision is landing the way you intended.
05. Always have the first and last word
For me, this is the golden rule when using any AI tool. Remember, when you create a professional website with AI, you’re the creative director. You set the vision (with the first word) and approve the final product (with the last).
When you think your website is ready, take a step back and make sure your creativity is present. Read through the copy. Does it sound like you? Does it use words you would actually say?
Also, trust your gut. If something feels off, it probably is. Your intuition is something AI can’t replicate.
06. Use tools that give you creative control
Not all AI web design tools are created equal. Some are too dependent on AI, where you press a button and get a result you can’t change. Others that take a more “vibe coding” approach don’t let you jump into the design. These can compromise your creativity.
Look for tools that let you control the output. You want a platform where you can generate a section with AI, but then dive in and tweak the colors, fonts and spacing manually.
The bottom line: control is everything
For creators still on the fence? My final advice is to embrace AI. It’s not the thief of creativity you might think it is. And once you’re using the right tools that allow your creativity to flow, it’ll show in your work.
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