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10 types of email subject lines that will boost your open rates

How many times have you logged into your email only to see it’s overloaded with businesses trying to get your attention? When that happens, like most of us, you probably go on a deleting rampage. As a business owner, one of your goals is to make sure your customers want to open (and read!) your emails. You don’t want to be one of those automatically deleted newsletters. So how can you guarantee you get your subscribers’ attention?

Let’s back up for a second. Email marketing, as a marketing strategy, is one of the best ways to get right in your customers’ personal space and with Wix Email Marketing you can send and share emails in minutes (learn how to connect your email to your Wix website). But you have to remember that your biz is one of many others with the same access to that special spot, and you only have one chance to draw them in. The key to getting more reads?

A powerful subject line.

How do you create the best subject line?

The formula to follow in order to create a successful subject line is:

Number or question + adjective + keywords + promise

For example:

  • 10 amazing flip-flops that’ll make you shine this summer.

  • How to choose amazing flip-flops that’ll land you your dream job.

A few do’s

  • Mind the length: Keep it short and sweet, so it will fit all kinds of screens, from smartphones to tablets. The same is true for the best email signature examples.

  • Change and modify: Spice it up and experiment. You need to keep your content fresh and your target audience interested.

  • Add emojis: They have proved to increase opening rates and they save space!

  • Test things out: Always analyze how your email marketing campaign performed.  This way, you can learn what worked and what didn’t.

A few don’ts

  • DO NOT WRITE IN CAPS: This will create the wrong kind of unnecessary urgency that will trigger readers to click delete instead.

  • Avoid false promises: Do not lie. If you think of a clever subject line, but you can’t deliver what you’re promising, then don’t use it.

  • Don’t overuse punctuation!!!???: One question mark will serve your purpose.

10 types of subject lines worth trying

Poorly written (or lazy) subject lines are one of the most common email mistakes. And while basic formula might not work all the time, it's worth heeding to these guidelines. To help you out, we've also gathered 10 types of killer subject lines that are sure to grab your readers’ attention. Check out the examples below.

01. The reminder: "Only 24 hours left to get 50% off on our summer sandals"

Time is money, and that is why you should include urgency when drafting your emails. Sometimes you need to make sure that your clients know that FOMO (Fear of Missing Out) is indeed a real thing.

02. The funny one: "What underwear should you wear on No Pants Day?"

If you’re able to put a smile on their faces, you’re pretty much guaranteed to get them to click. Try to be whimsical with your content and don’t be scared to make fun of yourself and your brand. Don’t roast and humiliate your business, but try to spice up your text with a bit of humor. Doing so will give you that approachable angle that is needed when trying to invade that personal email space.

03. The command: "Eat this today and you’ll get a six pack!"

Some people just love being told what to do! Determine what your readers are curious to find out and start with a command that will force them to click on to find the answer. Sir yes, sir!

04. The beneficial one: "Learn how to get paid for your creative ideas"

“Why should I click on your email and not delete it right away?” – this is the question your readers will most likely have when reading your subject line. With plenty of emails waiting to be read, how can you stand out? By promising readers some kind of added value in the content that awaits them inside the email – they’ll have a strong incentive to open it. Find a subject that can benefit them, because at the end of the day it will benefit you and your biz.

05. The teaser: "The perfect gift for when you meet your date’s parents"

You only have a few words to make a good impression. The best strategy is to tease your readers ever so slightly to intrigue them to read on. You need to let them know that something bigger and better is waiting for them if they do in fact click.

06. The ego: "The amazing marketing technique that can only fit quality businesses"

There are few things that really get to people’s hearts like a good compliment. If you’re not overdoing it, a solid compliment can lure readers to open an email. Flattery is considered an important technique in marketing. By making your subscribers feel special and unique, you can increase the chances that they’ll want to open the email you just sent them. Offer a compliment to generate an interest in what you have to offer… that just happens to be a click away.

07. The personal one: "Carol, the blue buttoned shirt you wanted is up for sale!"

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language”. This quote by Dale Carnegie is more than eighty years old and is still relevant to this day. When you hit them on a personal level, you’re guaranteed to move up to the next level. Gather all the information you have on your potential customers and don’t be afraid to use it! Target them and do your best to be more personal to boost engagement – with content that they’ll find interesting, mention their names and act according to their previous behavior.

08. The emotional one: "These puppies want you to love them!"

Have you ever met someone who said no to seeing cute puppies? Exactly! Try to find the soft spots your target audience has and hit them hard. Babies, puppies, kittens and other cute beings tend to trigger a nurturing urge in humans. The promise to provide potential customers with that warm, fuzzy feeling can be used to your advantage for getting more of your sent emails – opened.

09. The reverse psychology one: "Don’t open this email if you’re not into free snacks"

As a kid, I was told “no” too many times. This usually resulted in me doing it anyway. Use that reverse psychology to your own advantage and present readers with an enticing line that will influence them to do the opposite of what you’re asking them to do (which is exactly what you were wishing for).

10. The FOMO one: "Check out who made it to the top from your class"

As we established earlier, the Fear of Missing Out is real and critical! As a society, we feel obligated to be competitive and always look over our shoulders to see how well our friends are doing. Create a subject line that sparks their curiosity, so your readers feel the need to find out what they’re missing out on.

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